Podcasts about legalease marketing

In this episode, Steve Fretzin and Greg Eisenberg discuss:How law firm business models are quickly shifting due to tech and market forcesWhy branding and visibility are critical for firms of any sizeWays small and solo firms can compete with major legal playersHow legal entrepreneurship is evolving through collaboration Key Takeaways:Small law firms can remain competitive by joining collectives that centralize branding, marketing, and operational tools while allowing them to retain full ownership of their businesses.Repeating a strong personal brand message through short-form video content across the right platforms helps attorneys become top-of-mind in their niche.The most effective business development strategy combines strong referral networks and relationship-building with a smart digital advertising approach.Law firms must stop treating marketing as a standalone fix and instead adopt a unified strategy that integrates operations, technology, finance, and client experience for long-term success. "They say they don't teach business in law school. I went to business school. They don't teach business in business school—it didn't make a huge difference. There's just some stuff they can't prepare you for." —  Greg Eisenberg Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: The GaryVee Audio Experience: https://podcasts.apple.com/us/podcast/the-garyvee-audio-experience/id928159684 About Greg Eisenberg: Gregory Eisenberg won the award for “Worst (or Best) Doppelgangers” thanks to his resemblance to Beaker, Shaggy, and Screech. A failed comedian and worse political candidate, he found his calling helping law firms grow. With 10+ years in marketing, he's worked with brands like Cinnabon, Carvel, and major universities. After starting LegalEase Marketing, he realized firms needed more than leads—they needed infrastructure. That led to Ready Firms, built to help small firms scale and stay competitive. Connect with Greg Eisenberg:  Website: https://readyfirms.com/Email: greg@readyfirms.comLinkedIn: https://www.linkedin.com/in/gregoryseisenberg/ & https://www.linkedin.com/company/readyfirms/Facebook: https://www.facebook.com/readyfirmsInstagram: https://www.instagram.com/readyfirms Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Jordan Ostroff is the Owner of Driven FL, a PI firm in Orlando as well as LegalEase Marketing a fractional CMO for the legal space.Jordan started his firm with his wife in 2015, and just never found a good marketing solution, so it all fell on him to do it. After blowing $200,000 on those bad options, he connected with his current business partner for LegalEase and they went to work fixing all the marketing issues for his firm.After turning the firm around, he started helping other local attorneys and eventually they launched LegalEase Marketing, which now works with clients across the entire country to help them identify their ideal client and then execute the plans to get those clients calling today, hiring the firm tomorrow and sending friends and family next week.Today he works 2-3 days a week while overseeing both companies and tries to help other firm owners run a law firm they can be proud of while living a life that is even better. Connect with Jordan Ostroff:Website: https://www.legaleasemarketing.com/ Social Media: @lawyerwithalifeTurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

Join Jordan Ostroff, President of LegalEase Marketing and Managing Partner of Jordan Law Fl, on an exciting episode of The Garlic Marketing Show as he reveals the secrets to developing a completely legal marketing strategy. Understand why a holistic approach is crucial and how it simplifies decision-making and boosts success. Uncover the challenges faced in legal marketing and the signs that indicate a need for reevaluation. Jordan shares a simple process for creating a powerful strategy, starting with the end result and working backward. Don't miss this thrilling podcast that will revolutionize your legal marketing efforts. Tune in now for an engaging and captivating discussion!What You'll Learn:Creating an Effective Lawyer Strategy: A Comprehensive GuideDoubling Your Ad Spend Return: The Ultimate Tactic RevealedThe #1 Key to Improve Law Firm Marketing ResultsMastering Retargeting: A Simple Strategy for Maximum ImpactAvoiding Common Website Mistakes: A Must-Know Guide for LawyersConnect with Jordan Ostroff:WebsiteLinkedinResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

In this episode, Steve Fretzin and Melissa Griffiths discuss:The connection between the brain and body. The anxieties that we experience today (and why, biologically, they show up in the way they do). Why lawyers are more prone to stress and anxiety than other professions.How HeartMath can assist in dealing with unwanted emotions. The single most effective technique people can use when feeling stressed and overwhelmed.  Key Takeaways:It is scientifically proven that the brain and mind can impact the physical body. Your body doesn't know the difference between being chased by a tiger or an upcoming deadline. It is up to us to bring ourselves back into balance rather than live in a state of constant stress. Stress is any change in your environment that requires your body to react and change. Not all stress is bad, but it does need to be balanced and not take over our everyday existence. The body knows how to communicate. Unless there has been an accident, there is usually something emotional behind the pain in your body. "We can control how we respond to stress, which is really important because it means we don't have to be victims to our own emotions and thoughts." —  Melissa Griffiths Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The MindBody Prescription by John E. Sarno, M.D.: https://www.amazon.com/Mindbody-Prescription-Healing-Body-Pain/dp/0446675156Book: The Go-GIver by Bob Burg: https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288Book: The Biology of Belief by Bruce H. Lipton, Ph.D.: https://www.amazon.com/Biology-Belief-10th-Anniversary-Consciousness/dp/140195247X About Melissa Griffiths: For over 25 years Melissa lived by the hormones of stress. As a high-performing business development executive, Melissa spent every workday (and most weekends) focused on generating revenue. She worked exclusively in professional service firms where she ran national sales teams, worked with Fortune 50 companies, and closed multi-million dollar deals. In 2016 Melissa was forced to slow down when she suffered a freak accident that left her with adrenal fatigue, migraines, and depression. It took her 2 years to heal, during which time she went through a myriad of emotions from frustration and anxiety, to stress and overwhelm. In healing herself, she came to realize that her true value was synthesizing everything she had learned to teach others how their thoughts, feelings, and emotions can affect their physical body and overall health. From working with both lawyers and accountants, she saw how the stress of these professions impacted people, who then took that discomfort back to their home lives. It became harder to work in an environment that fed the stress, rather than helping it. Melissa founded Ascension to share the tools and techniques that worked for her. Melissa is a Certified HeartMath Practitioner, a Certified Emotional Resolution Practitioner, and a Certified BodyTalk Practitioner, and is in the process of completing certification as a Clinical Anxiety Treatment Professional.  Connect with Melissa Griffiths:  Website: https://active-ascension.com/LinkedIn: https://www.linkedin.com/in/melissagriffiths/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Molly McGrath is joined by Jordan Ostroff, the president of LegalEase Marketing. They dive into the concept of the Netflix of legal marketing, discussing the benefits of a subscription model for law firms. Jordan introduces the acronym SET IT, which stands for Strategize, Execute, Track, Iterate, and Test, emphasizing the importancve of quarterly strategizing. The episode emphasizes that tracking data is crucial for identifying the factors influencing revenue and client reviews. Tune in to learn more how to develop marketing strategies, maximize client acquisition and retention rates, and leverage legal marketing techniques to increase client intake and close deals.    Key Takeaways   The Netflix of Legal Marketing can provide law firms with consistent access to new content, tweaks, and changes, enabling them to generate cases and grow their firm effectively. Different firms require different strategies, and there is no one-size-fits-all solution. Converting leads into clients should be the primary focus than solely relying on the number of leads. Tracking data is vital for making informed decisions and identifying the causes of changes in revenue and client feedback. Following up with leads is an often overlooked and underutilized strategy in selling legal services. Law firms should focus on maximizing client acquisition and retention rates. Implementing a customer relationship management (CRM) system is highly recommended for law firms engaged in marketing activities. Quote for the Show: "Marketing is NOT a Set It and Forget It."     Links Website: https://www.legaleasemarketing.com/ Facebook: https://www.facebook.com/jordan.ostroff LinkedIn: https://www.linkedin.com/in/jordan-ostroff/ Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/   Ways to Tune In: Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599 Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions YouTube - https://youtu.be/lzsfSpDxDXU   

In this episode, Steve Fretzin and Belle Walker discuss:What process mapping is and how it varies from standard operating procedures. Including client touch points in your process map (not just in the standard operating procedure). The value process mapping has for a law firm. Getting started on process mapping for your legal business.  Key Takeaways:When starting a process map, have a start point, an end point, and a name for the process map. If a process has concrete steps, that is just a list. If there are decisions that need to be made, a process map could be engaged to serve your goals. Become familiar with visual language - shapes that have meaning. There are many software products that can assist you with process mapping for your firm for little to no additional cost to your firm.  "Process maps have value when you have decision points, options, and loops - conditions that need to be met." —  Belle Walker Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The Hard Thing About Hard Things by Ben Horowitz: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 About Belle Walker: Belle Walker takes organizations from Friction to Function, recapturing lost efficiency and engagement by aligning ways of working with strategic goals. Her clients span tech, professional services, nonprofits, and more. Prior to consulting, Belle built several successful teams for HERE Technology, including one responsible for the quality of maps for autonomous vehicles, and received two patents. Belle began her career at Google, building a nationwide aerial photography operation. She has also built Product Management and Customer Service organizations. Belle has a Mechanical Engineering degree from Harvard and a Systems Engineering master's from USC where her research studied organizations as systems.  Connect with Belle Walker:  Website: https://belleviewconsulting.com/LinkedIn: https://www.linkedin.com/in/bellekwalker/LinkedIn: https://www.linkedin.com/company/belleview-consulting/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Akeisha Johnson discuss:Releasing the people and things that need to be released in your life.Knowing when to charge for the amateur hobby that is getting in the way of your career.Why you should have a coach (and how to identify the right coach for you).Setting performance metrics and evaluating them regularly. Key Takeaways:Cancel culture does not work, but you can give people a safe space to facilitate change with the real problems in the world.A life coach is different from a sales coach. All coaches are different and have specialties.Coaching is for everyone. It is not just for people who have more means or a bigger title or any other. Don't eliminate opportunities for yourself based on incorrect perceptions.The more accountability you have, the more likely you will be to follow through - coaching is a great way to hold yourself accountable. "Those metrics that you're talking about is the difference between you actually steering the wheel and the wind blowing your boat." —  Akeisha Johnson Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: Atomic Habits by James Clear - https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299Video: Atomic Habits - https://www.youtube.com/watch?v=U_nzqnXWvSoBook: The Big Leap by Gay Hendricks - https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361 About Akeisha Johnson: Akeisha Johnson of An Inspired Story aims to transform workplace relationships by empowering business leaders to become the kind of boss other people WANT to work for. Her SafeSTTAR™ (Safe Space to Talk About Race) Programs provide facilitated meetings/ workshops for professionals to practice confronting and addressing DEI-related issues for the creation of impactful workplace initiatives and programs. Akeisha is a group coach/guide at Chief.com developing executive women in designing and scaling their careers. She is a featured speaker, a corporate trainer, and a program designer who creates interactive and innovatively engaging events with and for her clients.  Connect with Akeisha Johnson:  Website: https://aninspiredstory.com/LinkedIn: https://www.linkedin.com/in/akeisha-johnson/LinkedIn: https://www.linkedin.com/company/ais-coaching/about/Instagram: https://www.instagram.com/an_inspired_story/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Lewis Landerholm discuss:Adapting to the changing law industry. Having the money conversations and asking for the business. Questioning and qualifying potential clients. Creating an org chart for a visual of where you are going (then fire yourself from as many positions as possible).  Key Takeaways:The fear of the unknown often hinders moving forward with a necessary hire. Every time you answer “I'll do it” will keep you as a true solo. If you wish to scale and grow you must delegate and let go of certain tasks. Assign a monetary figure to everything you do. If it is under your pay grade, delegate it out. Assign a responsibility title to each to do and see what role you need to hire for first. Learn to ask for help. You do not and cannot know everything. You need other people to grow.  "The piece that really helped me the most at the beginning, was just understanding that I had to fill in the gaps of figuring out what I didn't know. Because I knew there was a lot that I didn't know. So it was the not letting my ego or other things get in the way of seeking out that information from other people, and looking for it in mentors and coaches." —  Lewis Landerholm Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Be That Lawyer Episode 263 with Marco Brown: https://www.fretzin.com/podcast/episodes/marco-brown-growing-your-firm-without-spending-a-dime/Book: Fans First by Jesse Cole - https://www.amazon.com/Fans-First-Change-Unforgettable-Experience/dp/154452921X About Lewis Landerholm: Lewis Landerholm is the Founding Partner of Pacific Cascade Legal, a law firm that represents family law, bankruptcy, and personal injury clients throughout the Pacific Northwest. Lewis's proclivity for business management and his desire to provide genuine support to families who are navigating difficult seasons and transitions have made him uniquely qualified to identify and deliver on the needs of clients and establish a successful firm that has become a household name throughout Oregon and Washington.  Connect with Lewis Landerholm:  Website: https://www.pacificcascadelegal.com/Email: lewis@pacificcascadefamilylaw.comPhone: 503-227-0200LinkedIn: https://www.linkedin.com/in/lewislanderholm/LinkedIn: https://www.linkedin.com/company/pacificcascadelegalTwitter: https://twitter.com/PacificCasLegalFacebook: https://www.facebook.com/PacificCascadeLegalInstagram: https://www.instagram.com/pacificcascadelegal/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:The relationship between business development and marketing. Content creation to bridge the gap between marketing and relationships. Trusting your instincts and working with the clients you want to work with.Supporting and cooperating with your competition for wider spread success. Key Takeaways:Find out who your ideal client is and go to where they are. If your client isn't where you are, they will never see your content. Create content that you can repurpose across multiple platforms - it will help you stay top of mind and add value. Qualifying clients will help you to ensure it is a harmonious transaction for all involved. Ask enough open-ended questions before you try and solve the problem. With regards to _______, what are your greatest challenges, frustrations, and concerns you want to address today? "Consistently complimenting your colleagues. This is a blue-sky opportunity that a number of attorneys have not fully leveraged. Do that consistently, and you will get the benefits and the ROI." —  Chuki Obiyo Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Gary Johnson: linkedin.com/in/j2marketingconsultants Connect with Steve Seckler:  Website: https://www.seckler.com/Email: steve@seckler.comPodcast: https://counseltocounsel.libsyn.com/LinkedIn: https://www.linkedin.com/in/stephenseckler/ Connect with Stuart Baum:  Website: https://www.largerpond.com/Email: stuart@largerpond.comLinkedIn: https://www.linkedin.com/in/stuartbaum/ Connect with Sharon Ve:  Website: https://www.theinspiredattorney.co/Website: https://www.sharonve.com/Email: sharon@theinspiredattorney.coShow: https://www.theinspiredattorney.co/podcastYouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? LinkedIn: https://www.linkedin.com/in/sharonve/Facebook: https://www.facebook.com/TheInspiredAttorney/Instagram: https://www.instagram.com/theinspiredattorney/ Connect with Chuki Obiyo:  Website: https://www.vedderprice.com/LinkedIn: https://www.linkedin.com/in/chukiobiyo/Twitter: https://twitter.com/lawchukiInstagram:  https://www.instagram.com/chuki_law Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jordan Ostroff, founder of Driven Law and LegalEase Marketing.As you can tell by Jordan's "uniform" of a Hawaiian shirt, khaki shorts, and flip flops, Jordan injects his personality into all of his content and bucks the trend of the stuffy lawyer whose marketing efforts are vanilla and uninspired.In this episode, Jordan and Wayne discuss, among other things:- The importance of offline marketing in today's digital marketing-dominated world- Why lawyers need to be comfortable saying "no" to clients who are not a good fit for them- The importance of niching to a specific client instead of a specific type of case- Why lawyers should own what sets them apart from the crowd- Why vanilla marketing is a terrible choice for law firms- The philosophy that will help you consistently create content- How to find your voice for marketing purposesWatch the video version of this episode here:https://www.youtube.com/watch?v=bGr3K-WLlJEAbout Jordan OstroffDriven Law: https://www.drivenlaw.comLegalEase Marketing: https://www.legaleasemarketing.comJordan on LinkedIn: https://www.linkedin.com/in/jordan-ostroffLegalEase's Exhibit (A)ttorney podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/exhibit-a-ttorney-show/id1551775894About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

In this episode, Steve Fretzin and Diane Camacho discuss:Eliminating the doubt, taking chances, and making mistakes.Diane's experience with starting her consulting firm. Setting appropriate expectations. What it takes to be a good leader.  Key Takeaways:You must understand the realization and understand the cost of AR, unbilled time, and the cost of everything happening in your firm.Just because someone seems busy, doesn't mean they are fully engaged. Understand workflow and what people are actually doing each day. Technology can be a great tool, but you need to know what you are looking to get out of it, how the automations can save you time every day, and how it will be utilized by your team. Treat people the way they want to be treated.  "A lot of times in the finance piece, lawyers are not looking at reports, they don't know really what the cost of their widget is - their widget is their hour or their flat fee. They understand what is happening, sort of, but they don't understand the true cost." —  Diane Camacho Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: Working with Emotional Intelligence by Daniel Goleman - https://www.amazon.com/Working-Emotional-Intelligence-Daniel-Goleman/dp/0553378589 About Diane Camacho: Diane L. Camacho is the founder of DLC Consulting Services, LLC which provides legal management and operations consulting services to small and solo law firms. She is a Certified Legal Manager with over 30 years of legal management experience and a degree in organizational behavior and leadership. Diane teaches in the paralegal program at San Francisco State University and speaks on a variety of legal management topics to attorneys and legal organizations. Connect with Diane Camacho:  Website: https://dlccs.com/Email: diane@dlccs.comLinkedIn: https://www.linkedin.com/in/dianelcamacho/LinkedIn: https://www.linkedin.com/company/dlc-consulting-services/Facebook: https://www.facebook.com/dlcconsultingsrvcs Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Molly McGrath discuss:Hiring right and hiring legal leaders. Changing your interview process to focus less on the resume and more on the human interaction. Giving time, attention, and feedback in real-time. Investing in personal and professional growth to attract and retain team members.  Key Takeaways:You are hiring human beings, not human doings. Employees and team members are wanting purpose and reason in their job. When hiring, it should be a hard yes or a hard no. If it is a maybe, you are trying to convince yourself. You will know within 30 days if someone is a good fit or not. The #1 thing people want is connection and collaboration. Automations are great, but don't forget about the soft skills and the people aspect of managing your team.  "I really am very passionate about transforming the great employee resignation and quiet quitting into the great employee restoration." —  Molly McGrath Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Law Firm Admin Bootcamp: https://hiringandempowering.com/law-firm-leadership-development-program/Book: Transitions by William Bridges - https://www.amazon.com/Transitions-Making-Sense-Lifes-Changes-ebook/dp/B004ZY23TS About Molly McGrath: Since the late nineties, Molly has coached, consulted, and directed presidents and founders of national organizations and over 4,000 law firms in; executive-level leadership, continuous improvement, and team empowerment initiatives to infiltrate new markets, leveraging partner ecosystems and producing profitability. Molly has 23 years of specific skillset experience in legal CMO marketing, factional CEO, conversation intelligence coaching, team development & empowerment, intrapreneur talent acquisition, Kaizen leadership, root cause analysis, revenue mapping, and action-based project management. Connect with Molly McGrath:  Website: https://hiringandempowering.com/  Books: https://hiringandempowering.com/business-development-books/Show: https://hiringandempowering.com/podcast/LinkedIn: https://www.linkedin.com/in/molly-hallmcgrath/Twitter: https://twitter.com/HireAndEmpowerFacebook: https://www.facebook.com/hiringandempowering/Instagram: https://www.instagram.com/hiringandempowering/Instagram: https://www.instagram.com/molly_mcgrath_co/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Robert Plotkin discuss:How AI can assist a law firm and the benefits of automating those things that can be automated. Best practices for selecting automation and law firm technologies.Common misconceptions about law firm automation. Creating a culture of innovation and continuous improvement.  Key Takeaways:No matter how much we automate, there will always be something for humans to do. Not everything can be automated, but those things that can be, can help your law firm run more efficiently. When you use automation to generate content, you must apply the same level of care and review that you would when reviewing content generated by humans.If you haven't used much automation, start with the tool that gives you the most return for the least amount of setup effort. You can automate many things on the business side that don't have anything to do with the document generation or client tasks. This will still save you time and money.  "I still think it's true that performing legal analysis, in many ways, cannot be automated. If you were to observe, during the course of your day, what all the tasks are you perform as a lawyer and you break them down into smaller units, many of them don't really require the skill of a lawyer. Those can be automated." —  Robert Plotkin Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The Paradox of Choice by Barry Schwartz - https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 About Robert Plotkin: Robert Plotkin is a patent attorney who has been specializing in software and AI patents for over 25 years. He also enjoys automating business processes in his law firm and sharing his automation and efficiency tips with other lawyers. Connect with Robert Plotkin:  Website: https://blueshiftip.com/LinkedIn: https://www.linkedin.com/in/robertplotkin/LinkedIn: https://www.linkedin.com/company/blueshift-ip-llc/Twitter: https://twitter.com/blueshiftipFacebook: https://www.facebook.com/BlueshiftIP/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

We know that not every legal professional or firm is built the same. Some of them were able to tailor their solutions to stand out in a competitive marketplace but others are still struggling to implement strategies. This week, we're super excited to be chatting with Jordan Ostroff, who is a creative businessman who serves as a President of LegalEase Marketing, a Managing Partner of Jordan Law FI, and a board member of Big Brothers Big Sisters of Central Florida. Even though he had no idea what becoming a lawyer entailed, he had known from a young age that he wanted to be one. He started participating in national trial competitions while still in college, where he won awards as an attorney for fictitious cases. After graduating from law school, he began working for the State Attorney's Office as a prosecutor. Being the first lawyer in his family and the son of a postal worker and a substitute teacher, his first few years of managing a practice were tremendously challenging. He gained practical experience by working his way up through the ranks.Because he didn't know about marketing, he was frequently taken advantage of by marketing firms. He then decided to learn how to run a successful business and now works 2-3 days per week. This helps him to start a marketing firm for the legal space in which he shares everything he wishes he knew when he started running his business. 

In this episode, Steve Fretzin and Colin Levy discuss:The intersection of law and technology. ChatGPT and the applicable potential of AI.Benefits and drawbacks of social media platforms. Value-based social media content.  Key Takeaways:Each social media platform is unique and offers different benefits and risks than the other platforms. Do your research before you dive into using all of them as that is unnecessary. Before you do anything else on LinkedIn, use the About Me section to tell your story. Be consistent regardless of which platform you choose to use. Do it with intention, start small, and hold to a regular consistent posting schedule. Give more than you take on social media. Be creative and demonstrate your authority, but also your authenticity, in your posts.  "LinkedIn has really been the hero. It's been super empowering and powerful for me to both build my personal professional brand." —  Colin Levy Episode References: The Daily Podcast: https://www.nytimes.com/column/the-dailyConnect the Dots: https://www.ctd.ai/Lawmatics: https://www.lawmatics.com/ChatGPT: https://openai.com/blog/chatgpt/AI For Lawyers by Noah Waisberg: https://www.amazon.com/Lawyers-Artificial-Intelligence-Transforming-Profession/dp/1119723841On Legal AI by Joshua Walker: https://www.amazon.com/Legal-AI-Joshua-Walker/dp/1949884074 Connect with Colin Levy:  Website: https://www.colinslevy.com/Website: https://www.malbek.io/LinkedIn: https://www.linkedin.com/in/colinslevy/Twitter: https://twitter.com/Clevy_LawFacebook: https://www.facebook.com/clevylaw Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Gary Winter discuss:How practicing law is like flying an airplane.Must have technology to run your firm.Evolution of the legal industry.Working remotely and building a strong team. Key Takeaways:If you approach your practice of law as a business, it eases the stress of the business side, because that is what it is.Managing a team in a remote environment is different than when you're in the office.If you give your employees an opportunity to interact, they will do so, even if they aren't actively in the same office.If you're utilizing digital practice management, use the whole thing. Don't be partly on, partly off. "The practice of law is a business. It does need systems, it does need checklists, it does need organization. You have to approach it that way. It actually takes the stress factor down when you do that." —  Gary Winter Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: The Client-Centered Law Firm: How to Succeed in an Experience-Driven World by Jack Newton: https://www.amazon.com/Client-Centered-Law-Firm-Succeed-Experience-Driven/dp/1989603327/Slack: https://slack.com/Bonusly: https://bonus.ly/Sweet Process: https://www.sweetprocess.com/Lawmatics: https://www.lawmatics.com/Case Status: https://www.casestatus.com/Clio Legal Trends Report: https://www.clio.com/resources/legal-trends/ Connect with Gary Winter:  Website: https://lawvex.com/Email: gary@lawvex.comLinkedIn: https://www.linkedin.com/in/garylwinter/Twitter: https://twitter.com/garywinterlaw Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:Getting more value from your presentations.Qualifying perspective clients.Building referral sources.The hidden power of being an introvert. Key Takeaways:Your ideal client is not going to be the same as someone else, even if you're in the same practice area, because you both have different strengths and focuses.Empower your team who are handling intake to ask the right questions with empathy and get back to people in a timely manner.Communicate in the way that the people you are talking to want to communicate.Mindset is one of the most important aspects of networking. "Just like technology is constantly evolving, allow yourself to evolve as well. Because when you allow yourself to evolve, and making different tweaks to adjust to serve younger clients, or clients who have different needs, it's not going to be as painful as would be a complete shift from not doing anything to having to learn everything and do everything differently." —  Sharon Ve Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Gary Johnson:  Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with David Ackert:  Website: https://www.ackertinc.com/LinkedIn: https://www.linkedin.com/in/davidackert/Twitter: https://twitter.com/DavidAckert Connect with Steve Seckler:  Show: https://counseltocounsel.libsyn.com/LinkedIn: https://www.linkedin.com/in/stephenseckler/Twitter: https://twitter.com/stephenseckler Connect with Sharon Ve: Website: https://www.theinspiredattorney.co/Website: https://www.sharonve.com/Email: sharon@theinspiredattorney.coShow: https://www.theinspiredattorney.co/podcastYouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? LinkedIn: https://www.linkedin.com/in/sharonve/Facebook: https://www.facebook.com/TheInspiredAttorney/Instagram: https://www.instagram.com/theinspiredattorney/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:Changes to make in marketing as we go into recession.Planning for success in 2023.Building a vetted, powerful, networking cohort.Marketing versus business development (and why both are important). Key Takeaways:Double down on what you are really good at, what you like to do, and those relationships you already have built.Anticipate your client's needs and plan for the opportunities and things they need that you can help with.When you're planning, write down every idea - it doesn't have to be good, it just has to be down. From there you can prune down the list and get to the heart of what is most important to your business practice.Think about who you are having business meetings with. Some people are going to be better for networking than others. "Look at the activities that you are really good at, and really thrive in. In a recessionary time, we need to double down on the things we are really good at because we're going to be more effective in our business development when we do those things." —  Gary Johnson Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Gary Johnson:  Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with David Ackert:  Website: https://www.ackertinc.com/LinkedIn: https://www.linkedin.com/in/davidackert/Twitter: https://twitter.com/DavidAckert Connect with Steve Seckler:  Show: https://counseltocounsel.libsyn.com/LinkedIn: https://www.linkedin.com/in/stephenseckler/Twitter: https://twitter.com/stephenseckler Connect with Sharon Ve:  Website: https://www.theinspiredattorney.co/Website: https://www.sharonve.com/Email: sharon@theinspiredattorney.coShow: https://www.theinspiredattorney.co/podcastYouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? LinkedIn: https://www.linkedin.com/in/sharonve/Facebook: https://www.facebook.com/TheInspiredAttorney/Instagram: https://www.instagram.com/theinspiredattorney/  Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Today's guest knew he wanted to be a lawyer from a young age, even though at the time he wasn't sure what that meant. Jordan Ostroff is the President of LegalEase Marketing. Jordan went through so many bad marketing experiences that he decided to help other lawyers who are struggling and need help marketing. Jordan joins the host Molly McGrath to talk about how lawyers can effectively market themselves.    Takeaways: As a lawyer, it's easy to skip figuring out who your ideal client is but it's an absolutely necessary step to have before you start marketing. You need clients that will refer you to other people rather than just pay a small bill.  Once you have an ideal client picked out, then you can begin marketing and need to focus on what you can and can't afford.  You should focus on marketing tactics that work better at reaching your ideal client. You don't need to rent out a billboard if your clients don't see that. You want to meet your clients where they are.  It's important to know the psychographics of your ideal clients. If you understand how their mind works, you can figure out the best way to target them online. Running a well-run business should be something that is fun for you, and part of the fun is marketing. If you don't enjoy marketing, then you become a bottleneck for it.   Quote of the Show: “Running a well-run business should be fun.” - Jordan Ostroff   Links: Twitter: https://twitter.com/lawyerwithalife?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor LinkedIn: https://www.linkedin.com/in/jordan-ostroff/ Website: https://www.legaleasemarketing.com/ Bootcamp Link: https://www.lawfirmadminbootcamp.com/ Webinar: https://us02web.zoom.us/j/8460494257   Ways to Tune In: Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599 Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions YouTube - https://youtu.be/_ON_ga13Lzo   Hire & Empower is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

In this episode, Steve Fretzin and Neil Schwan discuss:Why lawyers don't keep up with their expenses. Top expenses lawyers have that they don't look at. Automation and outsourcing to reduce costs. The power of looking to help others first.  Key Takeaways:You may not need to wait out a full lease if you are looking to move on. There are options out there, and speaking with a tenant advocate may be able to help. Get competitive quotes every few years on your professional insurance. You can always stay with your broker if you like them, but it doesn't hurt to see where costs can be saved. As we are in this inflationary period, it is more important than ever to pay attention to rates, negotiate with your provider or vendor, and lowering the costs that are within your control. Network with people that you can help and can also help you.  "It's a really good time to be [negotiating with your provider or vendor before your contract is up], preparing yourself or recession and inflationary periods where you can lower the costs you have within your control because there's some you just can't change." —  Neil Schwan Episode References: Brad Barkin at Embroker: https://www.linkedin.com/in/bradbarkin/Practice Panther: https://www.practicepanther.com/ Connect with Neil Schwan:  Website: https://www.schooleymitchell.com/nschwan/  Phone: 630-381-0037Email: neil.schwan@schooleymitchell.comLinkedIn: https://www.linkedin.com/in/neil-schwan/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Brandy Derrick discuss:Why lawyers are not great with money, billing, and books. How lawyers can reduce AR and overhead costs. Understanding your numbers and making more money. Delegating and outsourcing your bookkeeping.  Key Takeaways:You are not taught how to do bookkeeping in law school or typically at the law firm level. Collect a retainer up front and stay on top of the monthly billing. Consistently and timely send out your invoices. This shows that getting paid is important to you. Likely, you do not need to be spending thousands of dollars in rent for your office every month. There are more options than ever for working remotely or in a co-share space. "Pay attention to your marketing. Understand which are the most profitable, and how you are getting those clients." —  Brandy Derrick Connect with Brandy Derrick:  Website: https://legaleasebookkeeping.com/Email: brandy@legaleasebookkeeping.comPhone: 469-751-2150LinkedIn: https://www.linkedin.com/in/brandyderrick/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by  Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Blaine Oelkers discuss:The power of Selfluence.Build your firm with what matters most to you in mind. The 30-minute hour and how time compression works. Single-tasking, multitasking, and batch-tasking.  Key Takeaways:The easiest thing to control is you. The use of your time and the habits you create will determine where you end up in life. What you decide to focus on creates your reality. Goals are there to motivate you, not to be a deadline of disappointment.  "The day before vacation, people are three to 10 times more productive and it boils down to three things: PDF. PDF stands for plan, delegate, focus." —  Blaine Oelkers Connect with Blaine Oelkers:  Website: http://selfluence.com/TEDx Talk: http://www.blainetedx.com/  Book: http://www.masteringtgr.com/LinkedIn: https://www.linkedin.com/in/blaineoelkers/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by  Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Michael Fielding discuss:Changing your mindset around networking.Michael's three-part formula for business development.The evolution of client problems and anticipating where the market is headed.Growing your knowledge base and expanding your ability to solve problems. Key Takeaways:Maintain the relationships that you build in law school as well as in your law firms. You never know when these relationships will be profitable for you and them.As attorneys, your job is to discover what the client's problems are. Some are regularly occurring, as well as rare, unique problems that you will need to solve.It is important to be able to think of client problems, pivot as necessary, and anticipate the problems that are going to be coming down the pipeline.To really do substantive, meaningful work to really help clients, you have to, every day, be putting in some deep, focused, concentrated effort. "You have to have all three essential elements: relationships, problems, and knowledge. When you get the intersection of all three of those elements, that's when you get legal work." —  Michael Fielding Connect with Michael Fielding:  Website: https://www.huschblackwell.com/LinkedIn: https://www.linkedin.com/in/fielding1/Twitter: https://twitter.com/MikeDFieldingThe 3-Part Business Development Formula: https://www.dropbox.com/s/qe7rhehyu5hbbix/2022-9-15%20--%20Fielding%20--%20BD%20Formula.docx?dl=0 Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Tom Lambotte discuss:How he entered the cybersecurity industry and built his businesses to help lawyers. A multi-layered security system for your law firm's cybersecurity. Cyber threats to solo and small law firms.Preventing data breaches in your law firm.  Key Takeaways:Most major case software doesn't care if you are on Mac or PC. The use of Mac computers in law firms has continued to grow over the years. Cybersecurity is important regardless of if you are using a Mac or PC or how big your law firm is.Anyone can fall for a phishing email, no matter how confident you think you are in your ability to spot them. The top four areas you should turn on two-factor authentication: email, case management software, file storage solution, and bookkeeping software.  "The single easiest, most accessible thing that I still see people not leveraging is two-factor authentication." —  Tom Lambotte Connect with Tom Lambotte:  Website: https://www.bobaguard.com/Website: https://www.globalmacit.com/Email: tom@bobaguard.comLinkedIn: https://www.linkedin.com/in/tomlambotte/Twitter: https://twitter.com/LegalMacITGet your CyberSecurity Checklist and talk to Tom directly at: https://bobaguard.com/bethatlawyer Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

All firms want consistent leads through solid marketing. It becomes even more important when selling a law firm. Jordan Ostroff, President of LegalEase Marketing, as well as a lawyer who owns a law firm and previously bought a law firm, shares his insight on:  Why some marketing companies make you money while others just waste it  The right and wrong ways to brand while selling a law firm  Why working with a company that provides exclusive, personalized plans is the only path to marketing success  23:22 – the easiest automation strategy for short-term and also for long-term success  28:08  – how to find the right marketing company for your law firm  Connect with Jordan Ostroff https://www.instagram.com/lawyerwithalife/ https://www.linkedin.com/in/jordan-ostroff/ Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/in/victorywalkcoaching/

In this episode, Steve Fretzin and Brian Beckcom discuss:Doing the hard thing, even when that means doing nothing.How Brian's childhood led him to build his own personal injury law firm.Overcoming the peer pressure and expectations society (and big law) puts on you as a lawyer.Taking action with purpose and passion to get the most out of your talents and strengths. Key Takeaways:The only thing in life that gives true happiness and fulfillment is overcoming obstacles and challenges.You should decide what you want your life to look like then design your business to suit your life.Set parameters and priorities for yourself and hold to them. It will be easier to make the hard decisions and will help you find your happiness.One shortcut to happiness is to help other people. "If you, as a lawyer, develop the skills to bring in business, you can basically do whatever you want to do." —  Brian Beckcom Connect with Brian Beckcom:  Website: https://www.brianbeckcom.org/  Website: https://www.vbattorneys.com/Podcast: https://www.brianbeckcom.org/tag/podcast-episodesYouTube: https://www.youtube.com/c/VBAttorneysLinkedIn: https://www.linkedin.com/in/brianbeckcom/  Instagram: https://www.instagram.com/brianbeckcomlawyer/  Twitter: https://twitter.com/BrianBeckcom  Facebook: https://www.facebook.com/vbattorneys Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Today's guest is a jack of all trades in the business world.  He is a visionary entrepreneur and an innovative thought leader. Jordan Ostroff is the President of LegalEase Marketing, Managing Partner of Jordan Law, and Board Member of Big Brothers Big Sisters of Central Florida. He dives into the depths of cold calling, how to deal with it and why it's not effective. Being an attorney and owner of a marketing company he has unique perspectives on the mindset he has to have working with his two different businesses.    Busted Myths: “Cold spam, cold outreach, all that stuff is the f****ing worst. And I don't know who sold you on some mass tactic, but it's awful and it's ruining your brand and long-term success.”   Takeaways: It's easy with cold calling and messaging for marketing companies to have a big list to send out to gain leads. But in reality, it's about making a quick dollar at the expense of a lot more money and success down the road.  Cold calling and messaging do not resonate with your customers. Marketing comes down to three things: your ideal client, some sort of pull, for example your brand, and how to win people over at scale. Have a strong foundation of who you want to work with and what events can provide you ROI based on your ideal clients. As a lawyer, Jordan's brand is “a lawyer with a life”. His firm focuses on work-life balance and wants to attract the same type of clients. Being unique in the work world is having three to five unique selling propositions, you'll know that it's right when nobody fits all of them. First step for branding is being memorable, whether they form a positive or negative opinion about you, they know you exist.   Quote of the Show:  “It's never gonna be easy, but it should be simple” - Jordan Ostroff   Links: Twitter: https://twitter.com/lawyerwithalife  LinkedIn: https://www.linkedin.com/search/results/all/?keywords=jordan%20ostroff%2C%20esq.&origin=RICH_QUERY_TYPEAHEAD_HISTORY&position=0&searchId=b234744b-e46b-4269-b168-41e1b78cb6d5&sid=s5W  Website: http://legaleasemarketing.com/ & https://www.jordanlawfl.com/  Podcast: https://podcasts.apple.com/us/podcast/lets-get-up-to-business/id1464147178   Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/ikFgS9sLJoc

Shownotes can be found at https://www.profitwithlaw.com/313.   If you are experiencing anxiety, fear or a sense of confusion, you're not alone. With the uncertainty of our current situation, compounded by major media, social media, experts, forecasters and our own government, we all feel like we really have no idea what the next day will bring or if our financial future is secure. So how do we know what to do? What to decide? How to react?   Join David Neagle as he shares with you:   *How to evaluate a situation so you can make a decision based in truth rather than fear. *How to regulate and control your own emotions in the face of uncertainty. *How to manage time when you are experiencing a constant state of change. *How to tap into your own innate resourcefulness and think outside the box to turn your annual income into your monthly income. Resources mentioned:   Law Firm Growth Summit Recordings https://www.lawfirmgrowthsummit.com/recordings   This episode is sponsored by LawFundAR. The easy and simple way to add payment plans to your practice with no risk to you. Get paid up front and still add the value of payment plan options for your clients. Learn more at lawfundar.com/profitwithlaw.   This episode is sponsored by NOTA powered by M&T Bank. You went to law school to be a lawyer, not an accountant.  Take advantage of Nota - a no-cost IOLTA management tool that helps solo and small law firms track client funds down to the penny.  Enjoy peace of mind with one-click reconciliation, automated transaction alerts, and real-time bank data.  Visit trustnota.com to learn more. Terms and conditions may apply.    This episode is sponsored by LegalEase Marketing. No buzzwords. No jargon. No B.S. Just results to make your law firm grow, that's LegalEase Marketing. LegalEase Marketing is a full-service marketing agency for lawyers by legal experts and digital advertising specialists. Our goal? To help your firm stand out in a competitive marketplace with personalized solutions to help your law firm attract the clients you want backed by the systems to make it all work correctly. Visit profitwithlaw.com/legalease to learn more. Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

Jordan Ostroff is a visionary entrepreneur, President of LegalEase Marketing, Managing Partner of Jordan Law Fl, Host of multiple facebook live show and the Chair of Big Brothers Big Sisters of Central Florida.From a young age, he knew that he wanted to be a lawyer - even when he had no idea what that meant. During college, he began competing in trial competitions across the country, where he was an award winning advocate for fictitious cases.After law school, he started his legal career as a Prosecutor for the State Attorney's Office. There he cut his teeth in the trenches and learned how to truly be a “real” lawyer.Today, he manages Jordan Law FL, a firm focused on personal injury and helping injured victims get the recoveries they deserve. His firm utilizes the latest technology and automation to provide top level legal work, with a low volume of cases but a high touch level of care and compassion. The son of a postal employee and a substitute teacher, he is the first lawyer in his family, and with no business experience his first few years of running a firm were incredibly difficult.He was consistently taken advantage of by other marketing companies, because he didn't get it and didn't know what to ask for or what to look for. Having been faced with the prospect of learning how to run a successful business or close his firm and file for bankruptcy, he choose the later. Now Jordan works 3 days a week, usually 20-25 hour each week.This new path culminated in Jordan starting LegalEase Marketing, a holistic lawyer focused fractional CMO company. Part full service marketing company, part consulting firm - Jordan shares all of the info that he wish he knew when he started his firm and focuses on helping other lawyers not make the 1,000,000s of mistakes he's made. LegalEase prides itself on treating its clients the same way those lawyers treat their clients - they come first, they own their "file," no conflicts of interest, etc.Additionally, Jordan is the host of Exhibit A(ttorneys) a live show where he interviews lawyers and experts on how to build the best lawfirms and be happy as a lawyer. He also hosts The O Know Show, where he interviews people about the cool things going on in Central Florida, as well as the Chair of his local Big Brothers Big Sisters chapter a non-profit that pairs hundreds of underserved children with professionals who mentor them for most of their lives and help them achieve success.Support the showNext Steps Share your thoughts with a review - https://www.uncensoredadviceformen.com/reviews/ Let's connect on LinkedIn - https://www.linkedin.com/in/joshuabrucewilson/ Subscribe and Watch on YouTube - https://www.youtube.com/channel/UCI11BikVb5CbEwIwjmR89Iw

Today we're excited to share a presentation by Jordan Ostroff from MaxLawCon 2021! Tune in to learn about the 7 questions you need to ask yourself before making any marketing decisions in your law firm.Jordan Ostroff is the Lawyer with a Life. He works 3 days a week, 20-25 hours per week total, across his law firm and marketing company. Jordan's firm handles PI cases in and around Orlando, and LegalEase Marketing is a fractional CMO for law firms to help them create the same plan Jordan went through to get out of the 70-80 hours a week of work and into a much better life. Since MaxLawCon he and his family have been driving across the country and will continue that for almost a full year because why not? We only get one go through this life, might as well spend it having fun with those you love.2:16 where are they now5:38 LinkedIn8:51 when in doubt, ask12:59 there's a flip side to this15:55 stay consistent19:37 a lot of repeat business22:02 gut mom reactionWatch the podcast here.Join the Guild: www.maxlawguild.comMaxLawCon tickets are on sale now! Grab your ticket today at www.MaxLawCon2022.com. Join us for the best conference for legal entrepreneurs at the Ameristar Casino, Resort, and Spa in St. Charles, MO, on Thursday, June 2nd, and Friday, June 3rd!

Jordan Ostroff is a visionary entrepreneur, President of LegalEase Marketing, Managing Partner of Jordan Law Fl, Host of multiple facebook live show and the Chair of Big Brothers Big Sisters of Central Florida. “You have to know your ideal client. The more that you know your ideal client, the one you truly want to work with, the best kind of client as specifically as possible the easier every other decision becomes because you can think about where they are now and that's where you can market to. You can think about where they are going to go when they need you and that's where you market to. You can think about what they are really concerned about and you can write about that or talk about that in what you are putting out there. You can think about what they want to see out of the company when they hire it and you start doing those things. You start thinking about what they want to see after they have done hiring you and start doing those things to get referrals and more business”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-mGe

Shownotes can be found at https://www.profitwithlaw.com/275.   During the week of December 20th, 2021 we kicked off a virtual planning event to help you plan your best year ever in 2022. This is our third session with Jordan Ostroff, Founder of LegalEase Marketing and he shares how to approach each stage of the sales process, so that you can convert more leads into clients. Resources mentioned:   Tired of being a stressed out lawyer? Book a free coaching call with one of our coaches and find out how to become a proud and free law firm owner - profitwithlaw.com/freecoaching   Register for the rest of the Best Year Ever 2022 event: https://www.profitwithlaw.com/annualplanning   Best Year Ever 2022 Law Firm Growth Summit Annual Planning Experience Replay link: https://www.profitwithlaw.com/planningreplay Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

When attorneys hear the term ‘legal marketing,' many object to the idea because it feels disingenuous. What they don't realize is the vicious cycles they can fall into resulting in a waste of their money and time. Ian Garlic talks to Jordan Ostroff, the President of LegalEase Marketing, about his own journey of getting into the marketing aspects of law. Jordan discusses the two marketing fundamentals to turn any law firm around and how you can improve your law firm easily.What You'll Learn:Getting into the Marketing Aspect of LawThe Two Marketing Fundamentals That Turn Law Firms AroundThe First Steps to Growing a BusinessThe Vicious Cycle That Wastes Attorney's MoneyHow to Improve Your Law Firm Using CRMConnect with Jordan:LegalEase MarketingLinkedInJordan's Thoughts on Law Firm MarketingResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Jordan Ostroff calls himself the “attorney with a life.” His mission is to help lawyers make more money, work less time and live a better life. He only works three days a week.He's also the President of LegalEase Marketing, and Managing Partner of Jordan Law in Florida. Today we are talking to him about bridging the gap between who your ideal client is and how you reach them. Listen as he walks us through: The biggest mistake attorneys make in marketing (and how you can avoid it) The secret to identifying your ideal client (this one will flip your marketing script) How to easily (and reliably) turn every person in your firm into a sales person PLUS: Jordan's #1 piece of advice for growing your law firm business And much more...

Today on the podcast Jim and Tyson joined Jordan Ostroff. Jordan is the Lawyer with a Life. He works 3 days a week, 20-25 hours per week total across his law firm and marketing company. Jordan's firm handles PI cases in and around Orlando, and LegalEase Marketing is a fractional CMO for law firms to help them create the same plan Jordan went through to get out of the 70-80 hours a week of work and into a much better life. Since MaxLaw Con he and his family have been driving across the country and will continue that for almost a full year because why not? We only get one go through this life, might as well spend it having fun with those you love.8:56 running two businesses11:12 personal branding 12:50 implementing systems14:56 marketing for growth 20:08 from a different angle Jim's Hack: Do you have enough space to make decisions? Carve out space to give yourself freedom to make decisions. Jordan's Tip: Double down on what you're already good at. As a company focus on what you're the worst at and bring in the help to make it better.Tyson's Tip: App: Zello - use as a walkie talkie Watch the interview here.Subscribe to our YouTube channel so you never miss an interview, presentation or training! 

I always struggled on what I wanted to pursue with my life. It's a big question for any college kid to answer. The truth non of them know, not one. Because you don't know what you wanna spend the rest of your life doing until, you're in the toughest aspect of any job. A few examples for me is I went to Alabama as a political science major. Then Transferred to a local community college/Rowan for a sociology degree. Work wise, I worked 50 hour weeks paying back debt at Chick-Fil-A then worked for PNC Bank as a bank teller. It was at PNC bank where my life started to switch. They were generally overpaying me to do simple work and it was all perfect, until in January my entire family got COVID 19 which made me leave work to take care of them. Following that I was having issues with a stomach ulcer, going to the hospital every 2 weeks for constant vomiting, and that's when I was fired from PNC bank for missing too much work. And that brought me ALL THE WAY back to square 1 of what the hell am I doing? That was when my brother reached out to me telling me he was started to pick up some serious business for his new company LegalEase Marketing and that's got some work for me. I was hesitant at first because if you know me and my brother, both of our friends always say, “You guys are like the same person.” And I guess that's what always pushed me away from doing something that I was potentially really really good at, and really, really enjoyed.  And within a month of managing my first client's social media and graphics, his new sessions are at 78%, increase of 16%, his bounce rate dropped 75% to 11% TOTAL, and pages per session increased 41% to 3 pages per session. All after just one month. And that was the moment I was like, this is what I'm meant to do. 

Brett has a unique story of how he went from a normal college student, to $10,000 gambling debt, and now he's a marketing catalyst for law firms and small businesses. Following him coming forward to his family about his debt, Brett then left the University of Alabama to start working 50 hour weeks at Chick-Fil-A to start paying back his gambling while also being a full time student at a community college. Brett continued to struggle to find his passion before he began working for LegalEase Marketing as a project manager. Since then, Brett has not only found early success in his time but his passion for what he wants to do for a career. You can reach Brett on:brett@legaleasemarketing.comLinkedIn: Brett EisenbergInstagram: brett_eisenberg  

Great client service is the bedrock of great marketing. It's the core of the snowball of referrals, reviews, and happily returning clients.  Legal marketing specialist Jordan Ostroff of LegalEase Marketing and Jordan Law Fl joins us today to connect the dots between our marketing strategies and our client service standards. When we understand what our clients' actual goals are - moving the needle on a divorce, a recovery, or a lawsuit - we can combine that goal with our empathy and understanding to better market our services, with a focus on solutions. We discuss how lawyers should approach using case examples and testimonials in marketing, and how your marketing can and will attract certain kinds of clients - it's up to you to craft the right brand to attract the right clients, and portray it consistently, both externally and internally.  Find Jordan on LinkedIn here: https://www.linkedin.com/in/jordan-ostroff  FiveStarCounsel.com Get our FREE client service whitepaper! Join the Five Star Counsellors FB Group: https://www.facebook.com/groups/1575616019297055 Here's a link for you to get 20% off your first year of using Text Expander! - https://fivestarcounsel.com/textexpander

Jordan Ostroff is an attorney that created the marketing company he couldn’t find when he was looking for help to market his law firm. Jordan is the founder of Legalease Marketing. Now he works with attorneys across the country to create a marketing plan that makes sense to attract their ideal clients. They also build customer relationship management systems (CRMs). In this episode, Jordan teaches us how to get our law firm employees to think like marketers and create a win-win-win for them, the firm, and clients. Your employees have the potential to be one of your most significant marketing assets. Learn how to empower them to share stories and create a consistently great client experience that will lead to more referrals. Jordan shares how you can incorporate questions, examples, and stories from your employees into your marketing in a way that doesn't feel like "marketing." You might hear some background noise in this episode because Jordan took time out from marketing and networking at TopGolf to record this episode with us. He is a firm believer that it is tough to make money sitting in your office. What You Will Learn in This Episode 5:14 Where great marketing starts 5:45 How your employees impact your client experience 7:33  How to utilize your staff to build client relationships 10:53 Where you’re missing a BIG marketing opportunity 20:08 How to consistently create an outstanding client experience Links and Resources https://legaleasemarketing.com/ https://www.linkedin.com/in/jordan-ostroff/ Hiring & Empowering Solutions on Facebook https://www.facebook.com/hiringandempowering/ http://www.hiringandempowering.com/ https://www.linkedin.com/in/molly-hall

A true leader! On today's episode of Let's Grow Together I talk with Jordan Ostroff as he shares his journey from massive debt to multiple thriving businesses. Jordan Ostroff is a visionary entrepreneur, President of LegalEase Marketing, Managing Partner and CEO of Jordan Law Fl, Host of the Exhibit A(ttorneys) and Let's Get Up To Business Podcasts and Chair of Big Brothers Big Sisters of Central Florida. He was consistently taken advantage of by other marketing companies, because he didn’t get it and didn’t know what to ask for or what to look for. Having been faced with the prospect of learning how to run a successful business or close his firm and file for bankruptcy, he choose the later. Additionally, Jordan is currently the host of Let’s Get Up to Business a podcast that helps business owners build, grow and protect their companies, as well as the Chair of Big Brothers Big Sisters of Central Florida a non-profit that pairs hundreds of underserved children with professionals who mentor them for most of their lives and help them achieve success. Jordan’s life motto is that High Seas Raise All Boats - we are stronger together and we can make the world a better place. Connect With Jordan LegalEaseMarketing.com Linked In: https://www.linkedin.com/in/jordan-ostroff

Jordan Ostroff is a visionary entrepreneur, the president of Legal Marketing, the managing partner and CEO of Jordan Law in Florida and host of the Exhibit A Attorneys, and Let's Get Up to Business podcast. His firm uses the latest technology and automation to provide top level legal work with a low volume of cases, but a high touch level of care and compassion.  When he started out he was ignorant of marketing and just bought what he thought he could afford. Then he realized he had spent tens of thousands of dollars on marketing that didn't get him anywhere. So he went about the business of actually learning it for himself and then took that expertise and started LegalEase Marketing and LegalEase Marketing. Jordan approaches his marketing business as a holistic lawyer focused on a marketing company, which is both a full service marketing company as well as a business consulting firm. Jordan prides LegalEase on treating his marketing clients the same way those lawyers treat their clients. I really take pride in bringing you resources that I myself have confidence in and I just know you’ll find value in what he has to say. Tune in now! In this episode we discuss: Identifying your ideal client avatar. Determining the best way to communicate to reach your ideal client. Reaching your ideal clients by being on the social media platforms they are using. Communicating what you are actually selling and/or what problem you are solving. The difference in marketing for a reactive need versus a proactive need. Marketing as a science blending with marketing as an art. Quality leads versus quantity of leads. Knowing the call to action outcome desired for every piece of marketing you invest in.   Guest Bio: Jordan Ostroff is a visionary entrepreneur, President of LegalEase Marketing, Managing Partner and CEO of Jordan Law Fl, Host of the Exhibit A(attorneys and Let's Get Up To Business Podcasts and Chair of Big Brothers Big Sisters of Central Florida.He manages Jordan Law Fl, a law firm focused on business law, personal injury and civil litigation. His firm utilizes the latest technology and automation to provide top level legal work, with a low volume of cases but a high touch level of care and compassion. The son of a postal employee and a substitute teacher, he is the first lawyer in his family, and with no business experience his first few years of running a firm were incredibly difficult.He was consistently taken advantage of by other marketing companies, because he didn’t get it and didn’t know what to ask for or what to look for. Having been faced with the prospect of learning how to run a successful business or close his firm and file for bankruptcy, he chose the latter.This new path culminated in Jordan starting LegalEase Marketing, a holistic lawyer focused marketing company. Part full service marketing company, part business consulting firm. Jordan prides LegalEase on treating its marketing clients the same way those lawyers treat their clients - they come first, they own their "file," no conflicts of interest, etc.Additionally, Jordan is currently the host of Let’s Get Up to Business a podcast that helps business owners build, grow and protect their companies, as well as the Chair of Big Brothers Big Sisters of Central Florida a non-profit that pairs hundreds of underserved children with professionals who mentor them for most of their lives and help them achieve success.Jordan’s life motto is that High Seas Raise All Boats - we are stronger together and we can make the world a better place.    Company name: LegalEase Marketing Website: https://legaleasemarketing.com/ Email: jordan@legaleasemarketing.com Facebook: https://www.facebook.com/search/top/?q=legalease%20facebook Twitter: lawyerwithalife LinkedIN: https://www.linkedin.com/company/legaleasemarketing/ YouTube Channel: https://www.youtube.com/channel/UCrO8tHOcVcHLiulu8ogYM7A Instagram: legaleasemarketing   Allison Bio:   Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.   In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms.    Law Firm Mentor Master Class: https://lawfirmmentor.net/masterclass    Contact Info:   Contact Law Firm Mentor: Scheduler: https://meetme.so/LawFirmMentor     Snippets   00:11:06 (1 Minute 9 Seconds) Jordan Ostroff: So I'm a huge fan of video and or but one of those to the benefit of video is you can pull audio from the video, you can pull images from video. You can't do the reverse. And so, like, when we do our, I don't do a podcast, I start as a Facebook live show and then we go to a podcast, because that way I have a video, I have the audio, and I can give people the way that they want to go forward to listen to us or watch us. But from the standpoint of marketing, you, I'm not going to pay to push the audio version of it. I'm going to pay to push the video version of it or or vice versa, depending upon who I'm trying to target. And so you really have to think about what makes the most sense to that ideal client. Are you pushing them to a podcast or are you pushing them to a written newsletter or are you pushing them to a YouTube channel? Are you pushing them to, whatever it's going to be? Because that's going to impact how you spend your money in marketing. Allison Williams: Yeah, so there's some gold in that. I love the idea that if you start with video, you have the image and the audio versus if you start with audio, you just have the audio. And I think there is definitely value to that that perspective.   00:15:34 (37 Seconds) Allison Williams: And I think a lot of people are kind of of the mindset of where let me go to a place where I'm comfortable. But you really have to think about where your people are and go for, go where your people are. Right. If the people are on Clubhouse, that's where you need to be versus, you know, I like to be on Facebook, so that's where I'll stay. Jordan Ostroff: And I'm OK with splitting the difference. Like take where they're going to be and take what you're comfortable with and then try to find ideally some sort of an overlap there. I think the most interesting one is business attorneys. So you're a business attorney, you're working with business owners and business owners are going to be in a couple of different places depending upon what your niche is.

Resource Links:Check out LegalEase MarketingLearn how to set - and meet - internal sales goals with Double Your Case Files MasterclassEstate planning attorney? Stop sacrificing work-life balance and get more clients with Seminar 2.0Jordan Ostroff takes pride in being a “lawyer with a life.” But it wasn’t always this way.When Jordan first started out in his career, he wasn’t happy. In fact, he felt “totally miserable”. He was working up to 80 hours a week and was severely in debt. He knew he needed to find a better way to achieve a work-life balance, but he didn’t know how to make his vision a reality.It wasn’t until he started prioritizing his time, freedom, and flexibility, instead of money and revenue, that things really began to change.Now, he runs both a successful law firm and a legal marketing firm. He also enjoys a lifestyle that gives him and his family the flexibility he always wanted — while earning a healthy income. After facing many obstacles along the way, Jordan now shares how other lawyers can do the same.In today’s episode, Jordan Ostroff of LegalEase Marketing and Jordan Ostroff Fl joins us to discuss how attorneys can build a successful business without sacrificing their personal lives. We discuss why you must have an ideal client avatar… how to embrace your biggest mistake and learn from it… and why you should become an expert at something, instead of a jack of all trades. He also explains why firms need processes and effective delegation to be successful.There’s much more to learn in this episode about growing your firm, so tune in now!About Jordan Ostroff:Jordan’s life motto is that High Seas Raise All Boats and believes we are stronger together and we can make the world a better place. He helps lawyers and business owners organize, optimize and protect their companies. Jordan is the President of LegalEase Marketing and Managing Partner and CEO of Jordan Law Fl. He is also the Host of the Exhibit A(ttorneys) and Let's Get Up To Business Podcasts and Chair of Big Brothers Big Sisters of Central Florida. Connect with him on LinkedIn.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

A lot of times, we spend hundreds of thousands of dollars on marketing companies not knowing what we wanted, not getting the results we want, and not getting the return we wanted. Our guest, Jordan Ostroff, started a lawyer-focused marketing company called LegalEase Marketing to help lawyers market their own firms. On today's show, Jordan joins Larry Weinstein to talk about how you can market your professional practice, identifying who you want as your client, and how any law firm can work with LegalEase. Love the show? Subscribe, rate, review, and share! Here's How » Join the Successful Lawyers Podcast Community today: thecpaforlawyers.com