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5 episodes with re perez
2 episodes with re perez
2 episodes with re perez
2 episodes with re perez
2 episodes with re perez
2 episodes with re perez
2 episodes with re perez
2 episodes with re perez
2 episodes with re perez
In this episode of Investing on Purpose, JP sits down with world-renowned brand strategist Re Perez to explore the evolution of branding in the age of AI, the power of authenticity, and how to future-proof your purpose. From his personal spiritual journey to his professional mastery of building unforgettable brands, Re shares the principles that differentiate timeless brands from trendy ones. This conversation goes beyond logos—it's about the soul of your business and how to thrive in a world of automation without losing your humanity. Stick around to hear Re's take on how the most successful people in the next decade won't just be those who get smarter with AI—but those who go deeper within. Connect with Re Perez
Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with John Soforic, Re Perez, Jamie Mustard, Jerry Fetta, Jeff Dudan, Forbes Riley and David Meltzer, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:04) John Soforic If you're debating whether to share your financial info with your kids, just do it. I mean, why hide it? Being open teaches them important stuff about money, builds trust, and gets them ready for the real world. Plus, it breaks those dumb taboos. So, spill the beans—they'll thank you later. (9:07) Re Perez Authenticity is becoming a big deal. Whether we realize it or not, we're drawn to companies that are genuine. We want the real deal, not just flashy marketing. So, when it comes to choosing where to spend our money, authenticity matters more than ever. (15:47) Jamie Mustard Instead of crossing your fingers and hoping for the best, you can deliberately create something iconic in people's minds in no time flat. It's all about taking control and making things happen, rather than leaving it to chance or waiting for years. (22:08) Jerry Fetta The elite top 1% and even Fortune 500 companies put their top-tier capital into whole life insurance. It's like the ultimate safety net, the gold standard for safeguarding their wealth. They're not messing around with this stuff—it's the cream of the crop when it comes to financial security. (27:46) Jeff Dudan Balancing excellence with efficiency is a tough gig. That's the game. Living on the edge, pushing boundaries—that's where the real action is. If you're not living on the edge, you're just sitting around. (32:50) Forbes Riley We don't mentor our kids, we don't spend enough on education for our kids. Yes, they make up 10% of the population, but they're 100% our future. Prioritize your kids' education and mentorship. They might be a small percentage of the population, but they're our future. (38:33) David Meltzer Happiness is highly underrated. but we should remember that how we feel sets the tone for everything. Don't get sidetracked by other stuff. Embrace happiness and find joy in the everyday grind. Keep pushing toward your potential, and don't ever give up. Tags: @the.re.perez @realjerryfetta @jeffdudan @forbes_riley @davidmeltzer
Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with John Soforic, Re Perez, Jamie Mustard, Jerry Fetta, Jeff Dudan, Forbes Riley and David Meltzer, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:04) John Soforic If you're debating whether to share your financial info with your kids, just do it. I mean, why hide it? Being open teaches them important stuff about money, builds trust, and gets them ready for the real world. Plus, it breaks those dumb taboos. So, spill the beans—they'll thank you later. (9:07) Re Perez Authenticity is becoming a big deal. Whether we realize it or not, we're drawn to companies that are genuine. We want the real deal, not just flashy marketing. So, when it comes to choosing where to spend our money, authenticity matters more than ever. (15:47) Jamie Mustard Instead of crossing your fingers and hoping for the best, you can deliberately create something iconic in people's minds in no time flat. It's all about taking control and making things happen, rather than leaving it to chance or waiting for years. (22:08) Jerry Fetta The elite top 1% and even Fortune 500 companies put their top-tier capital into whole life insurance. It's like the ultimate safety net, the gold standard for safeguarding their wealth. They're not messing around with this stuff—it's the cream of the crop when it comes to financial security. (27:46) Jeff Dudan Balancing excellence with efficiency is a tough gig. That's the game. Living on the edge, pushing boundaries—that's where the real action is. If you're not living on the edge, you're just sitting around. (32:50) Forbes Riley We don't mentor our kids, we don't spend enough on education for our kids. Yes, they make up 10% of the population, but they're 100% our future. Prioritize your kids' education and mentorship. They might be a small percentage of the population, but they're our future. (38:33) David Meltzer Happiness is highly underrated. but we should remember that how we feel sets the tone for everything. Don't get sidetracked by other stuff. Embrace happiness and find joy in the everyday grind. Keep pushing toward your potential, and don't ever give up. Tags: @the.re.perez @realjerryfetta @jeffdudan @forbes_riley @davidmeltzer
Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Re Perez, David Meltzer, Chris Wyllie, Jamie Mustard, Ryan Coon, Jon Macdonald and Jonathan Keyser and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success. (2:32) Re Perez Your brand's name is very important. It is your main identity. When your name is unauthentic and it does not match what you provide, you can only go so far. You need to empower your brand with its name. Have an authentic purpose and be very clear with what your brand stands for. (8:07) David Meltzer Money is important but do not let it be the only reason you are working hard. Your relationship with money is important because it determines how you work in life. Train your mindset to have a giving character. The more you get the more you can give. (14:09) Chris Wyllie The biggest problem everyone faces is lack of control. We just need to learn how to control our problems. We need to develop a mentality where we find solutions instead of panicking. Our brain is capable of doing anything it thinks is capable of doing. It's just a matter of getting it into the desired state. (18:25) Jamie Mustard If you want to be successful the first thing you need is attention and if you don't have attention you don't have a chance. As an entrepreneur, solving problems is what you will be doing for a living. That is why the ability to grab people's attention is what will help you become successful. (21:57) Ryan Coon Not focusing on your audience is the biggest mistake many entrepreneurs make. Rather than focusing on building a product, focus on your audience. You can do it through blogs, podcasts, emails because once you build a trust with your audience you can focus on products or services that you can provide. (24:45) Jon Macdonald The best way to go about ecommerce is to never do things on your website that you wouldn't do in a physical retail store. Learn to have empathy for your customers even if you cannot interact with them physically. Most ecommerce entrepreneurs do not consider the customer on the other side of the screen. (28:12) Jonathan Keyser The hardest part for most people is getting out of their own heads and figuring out how to be present more. Learn to be present and to ask questions to identify what people need. The more you can focus on whoever is in front of you that you are trying to do business with, the more it will feel authentic. Try to give something first before you ask for something. Tags: @reperezbranding @davidmeltzer @chriswyllieofficial @jamie_mustard @jonathankeyser_
Success Mindset: Entrepreneurial Excellence #MakingBank #S8E24 Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Re Perez, David Meltzer, Chris Wyllie, Jamie Mustard, Ryan Coon, Jon Macdonald and Jonathan Keyser and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success. (2:32) Re Perez Your brand's name is very important. It is your main identity. When your name is unauthentic and it does not match what you provide, you can only go so far. You need to empower your brand with its name. Have an authentic purpose and be very clear with what your brand stands for. (8:07) David Meltzer Money is important but do not let it be the only reason you are working hard. Your relationship with money is important because it determines how you work in life. Train your mindset to have a giving character. The more you get the more you can give. (14:09) Chris Wyllie The biggest problem everyone faces is lack of control. We just need to learn how to control our problems. We need to develop a mentality where we find solutions instead of panicking. Our brain is capable of doing anything it thinks is capable of doing. It's just a matter of getting it into the desired state. (18:25) Jamie Mustard If you want to be successful the first thing you need is attention and if you don't have attention you don't have a chance. As an entrepreneur, solving problems is what you will be doing for a living. That is why the ability to grab people's attention is what will help you become successful. (21:57) Ryan Coon Not focusing on your audience is the biggest mistake many entrepreneurs make. Rather than focusing on building a product, focus on your audience. You can do it through blogs, podcasts, emails because once you build a trust with your audience you can focus on products or services that you can provide. (24:45) Jon Macdonald The best way to go about ecommerce is to never do things on your website that you wouldn't do in a physical retail store. Learn to have empathy for your customers even if you cannot interact with them physically. Most ecommerce entrepreneurs do not consider the customer on the other side of the screen. (28:12) Jonathan Keyser The hardest part for most people is getting out of their own heads and figuring out how to be present more. Learn to be present and to ask questions to identify what people need. The more you can focus on whoever is in front of you that you are trying to do business with, the more it will feel authentic. Try to give something first before you ask for something. Tags: @reperezbranding @davidmeltzer @chriswyllieofficial @jamie_mustard @jonathankeyser_
Success Mindset: Entrepreneurial Excellence #MakingBank #S8E24 Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Re Perez, David Meltzer, Chris Wyllie, Jamie Mustard, Ryan Coon, Jon Macdonald and Jonathan Keyser and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success. (2:32) Re Perez Your brand's name is very important. It is your main identity. When your name is unauthentic and it does not match what you provide, you can only go so far. You need to empower your brand with its name. Have an authentic purpose and be very clear with what your brand stands for. (8:07) David Meltzer Money is important but do not let it be the only reason you are working hard. Your relationship with money is important because it determines how you work in life. Train your mindset to have a giving character. The more you get the more you can give. (14:09) Chris Wyllie The biggest problem everyone faces is lack of control. We just need to learn how to control our problems. We need to develop a mentality where we find solutions instead of panicking. Our brain is capable of doing anything it thinks is capable of doing. It's just a matter of getting it into the desired state. (18:25) Jamie Mustard If you want to be successful the first thing you need is attention and if you don't have attention you don't have a chance. As an entrepreneur, solving problems is what you will be doing for a living. That is why the ability to grab people's attention is what will help you become successful. (21:57) Ryan Coon Not focusing on your audience is the biggest mistake many entrepreneurs make. Rather than focusing on building a product, focus on your audience. You can do it through blogs, podcasts, emails because once you build a trust with your audience you can focus on products or services that you can provide. (24:45) Jon Macdonald The best way to go about ecommerce is to never do things on your website that you wouldn't do in a physical retail store. Learn to have empathy for your customers even if you cannot interact with them physically. Most ecommerce entrepreneurs do not consider the customer on the other side of the screen. (28:12) Jonathan Keyser The hardest part for most people is getting out of their own heads and figuring out how to be present more. Learn to be present and to ask questions to identify what people need. The more you can focus on whoever is in front of you that you are trying to do business with, the more it will feel authentic. Try to give something first before you ask for something. Tags: @reperezbranding @davidmeltzer @chriswyllieofficial @jamie_mustard @jonathankeyser_
Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Re Perez, David Meltzer, Chris Wyllie, Jamie Mustard, Ryan Coon, Jon Macdonald and Jonathan Keyser and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success. (2:32) Re Perez Your brand's name is very important. It is your main identity. When your name is unauthentic and it does not match what you provide, you can only go so far. You need to empower your brand with its name. Have an authentic purpose and be very clear with what your brand stands for. (8:07) David Meltzer Money is important but do not let it be the only reason you are working hard. Your relationship with money is important because it determines how you work in life. Train your mindset to have a giving character. The more you get the more you can give. (14:09) Chris Wyllie The biggest problem everyone faces is lack of control. We just need to learn how to control our problems. We need to develop a mentality where we find solutions instead of panicking. Our brain is capable of doing anything it thinks is capable of doing. It's just a matter of getting it into the desired state. (18:25) Jamie Mustard If you want to be successful the first thing you need is attention and if you don't have attention you don't have a chance. As an entrepreneur, solving problems is what you will be doing for a living. That is why the ability to grab people's attention is what will help you become successful. (21:57) Ryan Coon Not focusing on your audience is the biggest mistake many entrepreneurs make. Rather than focusing on building a product, focus on your audience. You can do it through blogs, podcasts, emails because once you build a trust with your audience you can focus on products or services that you can provide. (24:45) Jon Macdonald The best way to go about ecommerce is to never do things on your website that you wouldn't do in a physical retail store. Learn to have empathy for your customers even if you cannot interact with them physically. Most ecommerce entrepreneurs do not consider the customer on the other side of the screen. (28:12) Jonathan Keyser The hardest part for most people is getting out of their own heads and figuring out how to be present more. Learn to be present and to ask questions to identify what people need. The more you can focus on whoever is in front of you that you are trying to do business with, the more it will feel authentic. Try to give something first before you ask for something. Tags: @reperezbranding @davidmeltzer @chriswyllieofficial @jamie_mustard @jonathankeyser_
Coach Factory: Coaching Skills, Tools, and Training to Elevate Your Practice
Feeling stuck with clients that don't resonate? Learn how attracting the right clients can transform your coaching business and align perfectly with your unique style and goals. Adrienne Sheares, social PR and personal branding coach, talks about the importance of connecting with ideal clients in person in order to test out if they are the right fit for your coaching business and style. Re Perez, founder of Branding for the People, discusses the process of starting a coaching business and the three focuses to have when choosing what clients to attract: the craft, the people, and the outcome.
In this episode, my special friend, Re Perez shares his journey of personal growth and development and how it led him to become the CEO of Branding for the People, a transformational branding agency that specializes in relaunching major brands. His journey provides valuable insights into the importance of spirituality, authenticity, self-love, and self-worth in both personal and business success. His expertise in branding also highlights the significance of staying true to oneself and being vulnerable to connect with others. Navigating shifts and changes in personal growth and development is also crucial, and Re's experiences provide guidance for those embarking on their own personal growth journey. He also emphasizes the importance of humor, play, and connection, and talks about his relationships and how he has explored his feelings of safety, comfort, and trust in primarily all-male environments. He has come to realize the importance of self-love and self-acceptance in attracting high-vibe love and relationships. Discover how Re Perez's Branding for the People is making a difference in the business world by creating brands that drive positive change. Learn how his personal growth journey has influenced his leadership style and approach, including his journey to self-love, and creating a life from a perspective of growth. Key Takeaways 00:02:20 Personal Growth and Development Journey 00:07:00 Importance of Spirituality 00:13:10 Connection Between Personal Growth and Business Success 00:16:40 The Role of Branding 00:24:00 Adapting to Changes 00:29:15 Importance of Self-Love and Self-Worth 00:31:20 Navigating Shifts and Changes 00:34:25 Importance of Humor and Play 00:36:55 Power of Connection and Authenticity in Relationships 00:39:10 Emergence of Re's Personal Brand Memorable Quotes "Now it's kind of like, I think now that I've really started to lean more into being okay, being enough, loving myself, that I believe that which I will attract going forward will sort of match that frequency.” [00:16:05] -Re Perez "Maybe it's time to have a relationship with the ego and say, okay, you know what? Take a backseat for a second. Let's see what else is available, and let's create from that place. And let's just say, listen, you're safe. No one can really take that away from you, your sense of safety, your sense of who you are." [00:19:29] -Re Perez “That's another thing I feel I should really pat myself on the back and really be proud of. I'm really good at adapting and shifting and being really open to evolving.” [00:24:50] -Re Perez Subscribe to Mary Dee's Youtube Follow Mary on Instagram and Linkedin Check out The Breasties! The first all-inclusive nonprofit organization that creates a community for breast and gynecologic cancer survivors, previvors, thrivers, and carevivors.
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Re Perez is a Brand Strategist, author, and CEO of Branding For The People, a brand transformation agency that helps entrepreneurs optimize their impact by authentically connecting with their audiences. Top 3 Value Bombs: 1. Branding is a way of thinking; it is every aspect about you that creates the perception you want to have with the people you are communicating with. 2. Great branding elicits an emotional connection and grabs people's attention. It can be polarizing, and it compels you to take action. 3. Find your unique path; find what is consistent with your passion and create your category. Live your most authentic life, and be your authentic personal brand to be successful in the business that you build. Order Re's book today! - Your Brand Should Be Gay Sponsors: HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof! FranBridge: Jon Ostenson, founder of FranBridge Consulting and top 1% consultant, represents the premier source for the best opportunities in the non-food franchise world. Sign up for a free consultation at FranBridgeConsulting.com!
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Re Perez is a Brand Strategist, author, and CEO of Branding For The People, a brand transformation agency that helps entrepreneurs optimize their impact by authentically connecting with their audiences. Top 3 Value Bombs: 1. Branding is a way of thinking; it is every aspect about you that creates the perception you want to have with the people you are communicating with. 2. Great branding elicits an emotional connection and grabs people's attention. It can be polarizing, and it compels you to take action. 3. Find your unique path; find what is consistent with your passion and create your category. Live your most authentic life, and be your authentic personal brand to be successful in the business that you build. Order Re's book today! - Your Brand Should Be Gay Sponsors: HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof! FranBridge: Jon Ostenson, founder of FranBridge Consulting and top 1% consultant, represents the premier source for the best opportunities in the non-food franchise world. Sign up for a free consultation at FranBridgeConsulting.com!
The Art of Authentic Branding: Standing Out in a Competitive Market In today's highly competitive market, having a strong brand is essential for any business. But how do you create an authentic brand that resonates with your target audience? In this episode of Beyond 7 Figures, Re Perez, CEO of Branding For The People, shares his expertise in branding and developing a brand strategy that attracts and retains loyal customers. According to Re, branding is the process of creating, shaping, and influencing the desired perception of your brand. Your brand should be authentic, unique, and relevant to your target audience. He emphasizes the importance of understanding your target clients and tailoring your marketing efforts to meet their needs and preferences. You can stand out in a crowded market and drive long-term business growth by positioning your brand in the three domains of credibility, uniqueness, and relevancy. Key takeaways: Authenticity is a key component of a successful brand. Positioning your brand in credibility, uniqueness, and relevancy domains can help attract and retain customers. Using a Venn diagram can help identify your brand's unique position in the market. Understanding your target clients is essential in developing a successful brand strategy. Hiring a business coach can provide invaluable guidance and support in developing and implementing effective branding strategies. All this and more, on this week's episode of Beyond 7 Figures. Don't miss out on our next episode of Beyond 7 Figures, where we'll discuss Unlocking Financial Growth: The Ultimate Guide to Achieving Scalability. We'll cover everything from building strong business foundations to scaling markets and effective strategies for growth. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://brandingforthepeople.com/
Unleashing the Potential of AI: Expert Insights on Capital Management, Investor Relationships, Team Building, and Scaling Artificial Intelligence (AI) has rapidly evolved into a promising field of computer science that aims to create intelligent machines capable of performing tasks that require human-like intelligence. The continuous growth of technology has already transformed how we live and work, and the potential impact of AI is even more significant. In this episode of Beyond 7 Figures, we explore the vast potential of AI with Abhishek Nayak, a renowned entrepreneur, expert in technology, and co-founder of Appsmith. Abhishek Nayak shares his wealth of knowledge and experience in entrepreneurship, fundraising, and technology, emphasizing AI's roles in our daily lives. The discussion also delves into his various strategies and tactics to build successful ventures, highlighting critical aspects such as capital management, investor relationships, team building, and scaling. Key Takeaways: Learn how to manage capital effectively while running a business or company. Make smart decisions as a CEO. Build a high-performance team, address misalignment, and foster productivity and harmony. Gain valuable insights on working with different investors. Adopt Product-Led Growth (PLG) as a market strategy. Learn how to scale your business beyond seven figures. Understand the roles AI can play in our daily lives. All this and more, on this week's episode of Beyond 7 Figures. Don't miss out on our next episode featuring branding expert Re Perez, where we'll dive deep into the world of strategic branding to help scale up your market figure. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links & resources: www.appsmith.com twitter.com/arey_abhishek
Re Perez is many things: a published author, CEO and Founder of an award winning branding business that has an inclusive, equitable staff, emotional intelligence ninja and intuitive master. He also happens to be Filipino and gay. Growing a business being a member of an underrepresented community has different DEIB implications than that of socially dominant groups. How do you walk the fine line of supporting other underrepresented groups, hire the best talent and prevent other kinds of homogenization? Re breaks it down. A point of view you may not have heard before -- don't miss it.More about Re Perez, Branding for the People and his book, 'Your Brand Should Be Gay (even if you're not): Re is a former Fortune 500 Brand Consultant turned Entrepreneur, Keynote Speaker, Best Selling Author, and CEO of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth. Re's storied career includes senior-level positions at top global branding firms, including BrandLink, Interbrand, Reputation Management Institute, and TMP Worldwide, where he gained invaluable experience consulting to Novo Nordisk, Nielsen Company, TD Ameritrade, and Xerox among many other household names. As a keynote speaker, Re electrifies every audience and brings forward-thinking insights, actionable content, and practical tips for every business owner and marketing team. His speaking portfolio includes major entrepreneurial conferences including: EO's Global Leadership Conference, Infusionsoft's ICON and PartnerCon, SellerCon, Traffic & Conversion Summit, and Thrive: Make Money Matter (to name a few). He is also a faculty teacher for Growth Institute. Re holds a degree in Organizational Behavior & Communications from New York University. He has lived in Florida, New York City, Dubai, and San Diego, but currently resides in Austin, TX.His book is called: Your Brand Should Be Gay (even if you're not) – The art and science of creating an authentic brand
Far too many companies have a top-class products but fail at generating the impact they are supposed to. Consequently, they don't grow at the pace they should. If this resonates with you, then some tweaks are likely to be required: a branding problem is at stake.How to sort it out?Narrowing the distance between where your current growth is at and the growth YOU deserve requires these: forging a world-class brand to position your company as an authority, competing on value instead of price, improving your marketing spend, increasing the overall customer lifetime value, and inspiring raving fans who become your best salespeople. But that's just the beginning! We invited Re Perez, a renowned best-selling author, and keynote speaker, to share with us his expertise on the concepts and strategic tactics of world-class branding. Re is a former Fortune 500 brand consultant turned entrepreneur and runs as the CEO of Branding for the People, a firm that focuses on small to mid-size clients to help them create impactful brands. Listen to this episode of Conversations at The Edge with Re Perez and start accelerating your business by developing a world-class brand.
“We are constantly on the journey of discovering who we are, and who we aren’t”. - Re PerezRe Perez is seriously an inspiration.Him and I talk about important - and honest - things today, folks: discovering home, our family roots, discovering one’s sexuality, knowing who you are - and so much more. For Re Perez, home isn’t a stagnant place. Rather, it’s the journey, the process, of finding oneself and one’s authenticity.Shownotes:[6:00] What is HOME to Re Perez?[10:02] Traveling & Growing Up[18:50] Catholic School, Sexuality, & Mother’s Intuition[31:14] Cultivating Authenticity in Branding[41:42] Leaning in to Realness, Honesty, Polarization[51:00] It’s not ALL About Money Scott’s Socials: Medium: https://medium.com/@thewiser Youtube: https://www.youtube.com/channel/UCpvGlN5DqsOo7x6ZKj3YRWw/featured Facebook: https://www.facebook.com/scottharrisnyc/ LinkedIn:https://www.linkedin.com/in/harrisresidential/ Website: https://scottharris.net/ Harris Residential Team: https://harrisresidential.com Brown Harris Stevens: https://www.bhsusa.com Instagram: https://www.instagram.com/scottieharris/ Scott’s Daily Pom Pom: https://www.instagram.com/thedailypompom/ Twitter: https://twitter.com/HarrisResiTeam SIGN UP FOR SCOTT'S MAILING LIST NOW! Re's Socials:Linkedin: https://www.linkedin.com/in/re-perez-branding/Website:https://brandingforthepeople.com/about-re-perez/Instagram:https://www.instagram.com/brandingforthepeople/Facebook: https://www.facebook.com/bftpagency/Youtube: https://www.youtube.com/brandingforthepeopleGet Re's Books HERE.
CEO of Branding For The People and author of Your Brand Should Be Gay (Even If You're Not), Re Perez is an expert in branding, as well as a pioneer and an advocate for living unapologetically. Today's conversation is a deep dive into what makes a great brand, why your brand is the key to your sales and revenue growth, and how to formulate the beginning stages of a powerful and effective brand. Re and Jess also talk about the power of authenticity in branding and carving your own lane by simply being who you truly are.Today on The SimplyBe. Podcast:Re's journey to entrepreneurship & reconnecting to his purposeYou are worthy: investing in yourself & making conscious choices What makes a great brand & why you need oneYour brand is the key to your sales and revenue growthFormulating the beginning stages of a powerful and effective brandThe risks of not being your authentic selfA conversation on Facebook's rebranding This show is sponsored by:Organifi | Go to organifi.com/simplybe or use the code SIMPLYBE at checkout for 20% off.Follow Re:Website: brandingforthepeople.com IG: @brandingforthepeople Book: Your Brand Should Be Gay (Even If You're Not)Connect with Jessica:Buy Jessica's Book “Be.” hereSign-up for The SimplyBe. Society hereJessica's Website: jessicazweig.comJessica's IG: @jessicazweigSimplyBe.'s Website: simplybeagency.comSimplyBe.'s IG: @simplybeagencyJoin the Facebook Group: SimplyBe. SocietyThis show is produced by Soulfire Productions
Re Perez is a seasoned Brand Consultant, with a Fortune 500 background at top global brand consultancies including Interbrand and Siegel+Gale. He is also the founder of BRANDING FOR THE PEOPLE, and since 2011, his agency has delivered Fortune 500-level branding to thousands of entrepreneurs across 45+ different industries around the world—from start-ups, Inc. 500 fastest-growing companies, and established multi-million-dollar businesses. He has a proven track record for helping his clients double, triple, and quadruple their business.In this episode, he shares what makes branding one of the most powerful tools agency founders and owners can use to tap into their clients' subconscious. We'll show you how to set yourself apart from the saturated competition and create an attractive, authentic brand that will make your ideal clients clamor to work with you.This Cast Covers:Re's background as a former Fortune 500 brand consultant for one of the top global branding firms in New York and why he wanted out after a series of personal life-changing events (01:57)What motivates him to speak up about his experiences and share his knowledge on branding for the people (03:11)Why should your brand be gay and what does that exactly mean? (05:27)The tipping point for Re that made him leave the Fortune 500 brand consulting career and work with small to midsized businesses instead (08:35)Where the real magic lies in creating a high-level brand (09:58)Re's advice for agency owners who are afraid to try something different and go more authentic because they fear they'll be canceled or disliked by many (11:24)Why everything becomes easier when you know who you serve (14:55)The mistakes Re did in his own business and agency that he wishes no one ever goes through (16:31)A brilliant formula all agencies could use to create a hundred million dollar offer (19:27)Re clears up misconceptions of what most people think a brand is and perfectly describes what a brand should be (23:58)How can agencies pull off or achieve their desired perception (26:39)Exercises you could try with your team and clients to come up with an authentic, powerful, and relevant brand (30:12)How fear-setting has helped Joey become more of a risk-taker (42:44)Why according to Re, the objective is to have so much freaking fun (48:51)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindBranding For The PeopleYour Brand Should Be Gay (Even If You're Not)Connect with Re on Linkedin
Good branding creates emotion whether that be laughter, curiosity, inspiration, anger, etc. but a strong brand is polarizing. That's why episode 101 of The Digital Agency Growth Podcast is about branding for your business! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Re Perez shares the importance of owning your brand authentically and unapologetically and actionable steps you can take right now to use your book to build value and successfully market your brand. Re (pronounced “Ree” ) is a former Fortune 500 Brand Consultant turned Entrepreneur, Keynote Speaker, Best Selling Author, and CEO of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth.In this episode, Re and I discuss the following:Re's experience with hitting a “grey ceiling” gave him the opportunity and motivation to start his own agency.Taking your business from a practice to an agency by bringing in the right people at the right time.The first people hired or contracted into his business and the number one thing he would do differently. The ROI on speaking engagements and how these opportunities can benefit your business years into the future.Helpful reminders for anyone considering writing a book and tips to market it in front of the right people.Whether you're a personal brand or a business brand, own who you are and show up unapologetically in your space.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH RE PEREZ:WebsiteYour Brand Should Be Gay bookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED IN EPISODETraction by Gino WickmanRocket Fuel by Gino Wickman
Re Perez is a Former Fortune 500 Brand Consultant turned Entrepreneur, Keynote Speaker Best Selling Author and CEO of the award-winning branding agency called Branding For The People that creates world-class brands to accelerate business performance.
In this episode with Re Perez, CEO and Founder of Branding for the People, we talk about finding your own way, what it's like to not only pursue an entrepreneurial path – which can be very lonely at times – but also how to live authentically as a gay Asian American man in both personal and professional settings. We also uncover how to have the confidence, resilience, tenacity and skills to go after what it is that you truly want. Best of all, Re shares things he's never shared publicly before! Get ready to dive into a juicy interview.This episode is especially for you if you're looking to step out of what you think you know to pursue what you believe you were born to do. For more show notes and links to the things I mention, visit the blog: https://www.fcksavingface.com/podcast/episode-41WANT TO KNOW THE REAL STORY?If you're curious about the story behind the story, support the podcast on Patreon for access to #AskMeAnything sessions! This is your opportunity to dive deeper and truly ask whatever you really want to know about. Join us on Patreon today to support our podcast or make a donation here. See acast.com/privacy for privacy and opt-out information.
Re will guide you through the idea of uncovering the art and science of creating an authentic brand pitch, and owning a perception in the marketplace that compels people to take action.
This month, Janet, Marianne, Lon and Ran join JP and Crys for another book club, this time reading Your Brand Should Be Gay (Even if You're Not) by Re Perez. They discuss hot takes, useful tips and how they'll incorporate this book's teachings into their own brands Show Notes Patreon Your Brand Should be Gay (Even […]
Learn how to attract and ultimately convert the right type of prospects with the right branding Discover how to build a brand that has a future trajectory to avoid rebranding every so often Find out how to create a brand that is amplified visually, verbally, and experientially so that it truly resonates with the right leads Resources/Links: Get your FREE branding blueprints, click here: https://brandingforthepeople.com/resources/ Summary Are you not attracting and converting the right prospects? It could be that you are rebranding every so often you already lost count. Or else, it is all over the place. Brands give people a sense of trust and connection. When your message is fully dialed in and people resonate with it, it helps you grow your business. Re Perez is a Brand Strategist, Bestselling Author, International Speaker and the CEO of Branding For The People, a brand transformation agency for entrepreneurs. In this episode, Re talks about the importance of branding not where you are now but far off to the future. It pays to have the right branding to generate revenue. Check out these episode highlights: 01:26 - Re's ideal client: “Our ideal clients are service-based entrepreneurs and small businesses that are not just interested in making a ton of money but are about making an impact and are purpose-driven, and that value aesthetics and design.” 01:49 - The problem Re helps solve: “It does range depending on who we speak to. But usually, when people come to us at the end of the day, they're looking for the brand that is going to take them into the future trajectory. So that might sound abstract, but they're either, you know, their brand is outdated, they don't have a brand, or they're not happy with their brand.” 02:59 - Symptoms clients face before they seek help: “I define the brand is about creating a desired perception in people's minds. And so if that perception is not dialed in, some of the symptoms of why it's time to rebrand, it's usually a business-related issue, meaning you're not attracting the right customers, you're not attracting the right leads, or you're not converting, you are attracting the right leads, but you're not converting maybe your message is not dialed in.” 04:10 - Common mistakes people commit before they discover Re's solution: “They build a brand that's for where they are right now, not for where they're going three to five years, which leads them to have to rebrand every six months every year because they're not looking into the future or further into the future.” 05:10 - Re's Valuable Free Action (VFA): “What I'm going to offer up is sort of a set of questions, which helps put you on the right track of building a brand. And it's the answer to these questions that are going to help you on your path.” 06:34 - Re's Valuable Free Resource (VFR): Get your FREE branding blueprints, click here: https://brandingforthepeople.com/resources/ 07:05 - Q: Why is Re in the branding business? A: The why is because I do believe that branding can change the world and it can change your world. It can help you grow your business; you can transform your life. Tweetable Takeaways from this Episode: “Branding can change the world and it can change your world. It can help you grow your business; it can transform your life.” -Re PerezClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Learn how to attract and ultimately convert the right type of prospects with the right branding Discover how to build a brand that has a future trajectory to avoid rebranding every so often Find out how to create a brand that is amplified visually, verbally, and experientially so that it truly resonates with the right leads Resources/Links: Get your FREE branding blueprints, click here: https://brandingforthepeople.com/resources/ Summary Are you not attracting and converting the right prospects? It could be that you are rebranding every so often you already lost count. Or else, it is all over the place. Brands give people a sense of trust and connection. When your message is fully dialed in and people resonate with it, it helps you grow your business. Re Perez is a Brand Strategist, Bestselling Author, International Speaker and the CEO of Branding For The People, a brand transformation agency for entrepreneurs. In this episode, Re talks about the importance of branding not where you are now but far off to the future. It pays to have the right branding to generate revenue. Check out these episode highlights: 01:26 - Re’s ideal client: “Our ideal clients are service-based entrepreneurs and small businesses that are not just interested in making a ton of money but are about making an impact and are purpose-driven, and that value aesthetics and design.” 01:49 - The problem Re helps solve: “It does range depending on who we speak to. But usually, when people come to us at the end of the day, they're looking for the brand that is going to take them into the future trajectory. So that might sound abstract, but they're either, you know, their brand is outdated, they don't have a brand, or they're not happy with their brand.” 02:59 - Symptoms clients face before they seek help: “I define the brand is about creating a desired perception in people's minds. And so if that perception is not dialed in, some of the symptoms of why it's time to rebrand, it's usually a business-related issue, meaning you're not attracting the right customers, you're not attracting the right leads, or you're not converting, you are attracting the right leads, but you're not converting maybe your message is not dialed in.” 04:10 - Common mistakes people commit before they discover Re’s solution: “They build a brand that's for where they are right now, not for where they're going three to five years, which leads them to have to rebrand every six months every year because they're not looking into the future or further into the future.” 05:10 - Re’s Valuable Free Action (VFA): “What I'm going to offer up is sort of a set of questions, which helps put you on the right track of building a brand. And it's the answer to these questions that are going to help you on your path.” 06:34 - Re’s Valuable Free Resource (VFR): Get your FREE branding blueprints, click here: https://brandingforthepeople.com/resources/ 07:05 - Q: Why is Re in the branding business? A: The why is because I do believe that branding can change the world and it can change your world. It can help you grow your business; you can transform your life. Tweetable Takeaways from this Episode: “Branding can change the world and it can change your world. It can help you grow your business; it can transform your life.” -Re PerezClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 0:09 Hello everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Re Perez. Re, good day, very warm welcome, sir. Where in the world are you hanging out? Re Perez 0:20 I'm in Austin, Texas, USA. Tom Poland 0:22 Keep Austin weird, right? Re Perez 0:25 Yeah,
Hot on releasing a new book, Re joins me in this episode to take away some of the guesswork when it comes to BRANDING. This guy is a total monster in his field and you might be surprised to find out just how easy creating a powerful brand identity can be.
Re Perez is a Brand Strategist, author, and CEO of Branding For The People, a brand transformation agency that helps entrepreneurs optimize their impact by authentically connecting with their audiences. Top 3 Value Bombs: 1. Branding is a way of thinking, it is every aspect about you that laters up into creating a perception that you want to have with the people that you are communicating with. 2. Great branding elicits an emotional connection and grabs people's attention, it can be polarizing, and it compels you to take action. 3. Find your unique path, find what is consistent with your passion, and create your category. Live your most authentic life, be your authentic personal brand to be successful in the business that you build. Order Re's book today - Your Brand Should Be Gay Sponsors: Klaviyo: Helping brands build relationships across any distance with marketing driven by real-time ecommerce data. Visit Klaviyo.com/fire to get started with a free trial today. Thrivetime Show: Looking for a business coach who has helped thousands of entrepreneurs just like you to increase their profitability by an average of 104% per year? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!
Re Perez, Author and CEO of Branding For The People. As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re is a sought out expert in the industry. Dave and Re discuss the value you can bring to your audience and make sure you connect with them and move them through a process to make sure they know what/who they are getting. Don’t be afraid to be your authentic self!
MAKING BANK is now a weekly YouTube TV show - iTunes Podcast uncovering the Mindset and Success Strategies of the Top 1% so You Can Amplify Your Life & Business. Subscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY ===
MAKING BANK is now a weekly YouTube TV show - iTunes Podcast uncovering the Mindset and Success Strategies of the Top 1% so You Can Amplify Your Life & Business. Subscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY ===
Re Perez is a seasoned Brand Strategist, International Speaker, and CEO of Branding For The People, a brand transformation agency that helps funded startups, high-growth entrepreneurs, and expanding small businesses around the globe to authentically connect with their audiences. In his new book Your Brand Should Be Gay (Even If You're Not), Re uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status.
Re Perez joins us on The Authors Unite Show! This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: https://authorsunite.com/ Thank you for listening to The Authors Unite Show! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support
Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People. He's also someone I met last year and adored from the get go. As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re's shared his insights at numerous conferences. And with his book, Your Brand Should Be Gay (Even If You're Not), he's sharing them with you. He also shares, in this interview, the strategy he used to increase pre-orders—namely offering a series of bonuses to anyone who ordered ahead of time. His strategy—offering consulting calls with him and his team to those who ordered multiple copies—resulted in the book launching to #1 immediately. WANT TO WRITE A MEMOIR?? DOWNLOAD MY FREE GUIDE TO HOW TO DO IT HERE>>>https://www.launchpadpub.com/memoir-download
The CEO and founder of the award-winning company, Branding for the People, Re Perez, joins us today to talk about his new book, Your Brand Should Be Gay (Even If You’re Not). In ... The post Your Brand Should Be Gay (Even If You’re Not): Re Perez appeared first on Author Hour.
The CEO and founder of the award-winning company, Branding for the People, Re Perez, joins us today to talk about his new book, Your Brand Should Be Gay (Even If You’re Not). In ... The post Your Brand Should Be Gay (Even If You’re Not): Re Perez appeared first on Author Hour.
Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it. My friend Re Perez is someone who knows a thing or two about embracing his weird. Re is is the CEO and founder of Branding for the People, and is about to publish his first book, Your Brand Should Be Gay (Even If You’re Not). With expertise like that, I knew I had to have him on the podcast to talk about how jewelry designers and makers can create a magnetizing brand around their work. And boy did he deliver!
“I’m the most powerful and the most confident when I know who I am.” In this episode, I’m diving down the rabbit hole with Re Perez - author of Your Brand Should Be Gay [Even If You’re Not]. As a seasoned brand strategist, Re has consulted with everyone from Xerox to Nielsen Company, and GE money. He started his own branding company in 2011 and is now an international speaker, author, and CEO of Branding For The People. In fact, Re is the guy to go to if you want to build an iconic, powerhouse brand to optimize your impact. As an advocate for authenticity in life and work, Re’s superpower is helping entrepreneurs create a brand that reduces the gap between how you want to be perceived and the reality you project to the world. What’s beautiful if the way Re’s backstory weaves into his work and how his own quest for acceptance, self-love, and the courage to be your authentic self is now inspiring others to seek the same. In this beautiful episode, Re shares the real story behind his decision to show up authentically. So get ready for countless truth bombs designed help you be more you. Don’t miss it! “If I think about great branding, it’s about grabbing people's attention. It’s about being polarizing at times. It’s about being able to let people know who you are and who you’re not.” Re’s commitment to expressing his authentic self in all areas of his life is an inspiration to me, and I’m sure it will be for you too. So get ready to load up on insights and techniques that will help you embrace authenticity as a way of being in both your business and your life. Here’s a taste of the topics we discussWhy Re’s upbringing didn’t make him feel safe to be authentically who he is. What is brand? Why being OK with who you are NOT - creates the space you need to be who you want to BE. Why people don’t seek to uncover the life they really want.How the universe persuaded Re to start his own brand agency. How perceived dragons stop us from being our authentic self. Why you mustn’t use authenticity as a tool.Why you don’t need to separate work and play into separate buckets. How Re’s mum’s terminal diagnosis taught him how to stay on his north star when life gets tough.How community keeps Re grounded. The art and science of authentic branding. “Branding on the level of human connection - allowing yourself to shine through every interaction in all aspects of your life. The tactics that go into building a brand that changes the world are the same tactics that go into creating a life you love. ” How to contact https://brandingforthepeople.com/https://www.facebook.com/reperezspeaks/https://www.instagram.com/brandingforthepeoplehttps://twitter.com/bftpagency?lang=enPick up a copy of Re’s new book on Amazon - https://www.amazon.com/Your-Brand-Should-Even-Youre/dp/1544503318/ref=sr_1_1?keywords=your+brand+should+be+gay&qid=1581608911&sr=8-1We thrive on your feedback, so if you’ve enjoyed this show, please rate us and leave us a review. And don’t forget to subscribe to ensure you never miss an episode again. See acast.com/privacy for privacy and opt-out information.
The Steve Weatherford Show | The Secrets To A High Performance Life
Today, Steve speaks at Legacy Builders Live, an event where people can be inspired to increase their income, influence, and impact. Steve allocates his time by sharing his truth about his past experiences and how those occurrences helped in molding him into the man he is today. In the second half of the episode, there is an open Q&A for Steve and the other speakers, Nick Unsworth and Bryan Dulaney. This is one episode you don’t want to miss to get you started on building your legacy! “When you own your truth is when true evolution happens in your life.” -Steve Weatherford Subscribe to the podcast on: Apple Podcast Stitcher Overcast PodBean TuneIn Radio Plug in, Get connected, and Win prizes Turn on Steve's post notification on Instagram, comment and tag 3 of your friends who are not yet following @weatherford5 and have a chance to win prizes! We love your feedback! Subscribe and leave a review so we can help you take the EXACT steps you need to live a high-performance life! In This Episode: - The reason why you should detach yourself from the result of an experience - Steve’s story on how his dad shaped him to be the man he is now - How to get more connected with the people in your life - Building a legacy starts with a blueprint - Open mic for question and answer for all 3 speakers Resources: - Legacy Builders Live - https://www.legacybuilderslive.com/go - Re Perez - https://www.linkedin.com/in/re-perez-branding - Branding for People - https://brandingforthepeople.com/ - Pizza Port - http://www.pizzaport.com/ Connect with Steve: - Instagram - https://www.instagram.com/weatherford5/ - Facebook - https://www.facebook.com/Official.Steve.Weatherford/ - Snapchat - https://www.snapchat.com/add/weatherford5 - Twitter - https://twitter.com/weatherford5 - Catch Steve’s full workouts on YouTube - https://www.youtube.com/channel/UC9Dms2vyzJwiN4UltE2_N7g - Share it with other high performers #SteveWeatherfordShow
Re Perez is a seasoned Brand Strategist, author, keynote speaker, and CEO of Branding For The People, an award-winning brand-focused culture transformation company that creates, builds and manages brands that accelerate the advancement of people's health, wealth, education and overall quality of life. Utilizing his diverse expertise in Fortune 500-level branding, forward-thinking design, and marketing best practices, Re has built a respectable reputation and proven track for creating iconic and market-leading brands across 100+ different industries and professions. His clients often credit him for doubling, tripling, or quadrupling their business and impact. Re's storied career includes senior-level positions at top global branding firms, including BrandLink, Interbrand, Reputation Management Institute, Siegel+Gale, and TMP Worldwide where he gained invaluable experience consulting to AREVA, Abbott Nutrition, Amersham Biosciences, GE Money, Lilly, Nalco, Novo Nordisk, Nielsen Company, TD Ameritrade, and Xerox. As a Keynote Speaker, Re electrifies audiences everywhere by bringing forward-thinking insights, actionable content, and practical tips for creating authentic brands. His speaking portfolio consists of major entrepreneurial conferences including: Amazing's SellerCon, Baby Bathwater, EO's Global Leadership Conference, Digital Marketer's Traffic & Conversion Summit, Infusionsoft's ICON and PartnerCon, Ontraport's Ontrapalooza, and Social Media Week Austin, (to name a few). He is interviewed on Podcasts and is a faculty teacher for the Growth Institute. Re holds a degree in Organizational Behavior & Communications from New York University. He has lived in Florida, New York City, Dubai, and San Diego, but currently resides in Austin, TX.
If you run a business, you know that branding is more than just creating a logo. When done right, a brand represents your principles, it stimulates loyalty and aspiration in your customers, and adds value in the marketplace. Above all, a brand is a promise. Many of you know that I'm a big proponent of branding done properly, yet this is only the third episode of Marketing Speak that we've ever done on this topic. My guest for this episode Re Perez, a leading branding expert and the founder of BRANDING FOR THE PEOPLE, an agency that helps entrepreneurs and small businesses leverage the power of Fortune 500 branding techniques. In this episode, Re will be a guide on our deep dive into the nuts and bolts of an effective brand strategy, from type faces and signifiers of luxury to integrating your brand into your company culture. You're about to gain an education in how some of the most influential companies in the world use branding to engage and inspire.
The Out Entrepreneur | Bringing Our Whole Selves to Work | Conversations with Leading LGBTQ Bosses
Re is a seasoned Brand Consultant and founder of BRANDING FOR THE PEOPLE, the leading full-service branding agency that helps entrepreneurs and expanding businesses achieve rapid growth, market leadership, and increased impact through the power of Fortune 500 branding. Re's background includes senior-level positions at top branding firms. Since January 2011, Re's agency has inspired and helped thousands of entrepreneurs across 45+ different industries around the world—from start-ups, Inc. 5000 fastest-growing companies, and established multi-million-dollar businesses.
The Out Entrepreneur | Bringing Our Whole Selves to Work | Conversations with Leading LGBTQ Bosses
Re is a seasoned Brand Consultant and founder of BRANDING FOR THE PEOPLE, the leading full-service branding agency that helps entrepreneurs and expanding businesses achieve rapid growth, market leadership, and increased impact through the power of Fortune 500 branding. Re's background includes senior-level positions at top branding firms. Since January 2011, Re's agency has inspired and helped thousands of entrepreneurs across 45+ different industries around the world—from start-ups, Inc. 5000 fastest-growing companies, and established multi-million-dollar businesses.
In this episode, we bring you the one and only Re Perez! He is going to to share with you some of his genius in branding. Enjoy! This was filmed at Thrive: Make Money Matter. For more information, please visit www.AttendThrive.com.
Today we're talking to Re Perez, the founder of Branding for the People and a seasoned brand consultant. He helps entrepreneurs grow and brand their businesses. He's worked with tons of startups and some multi-million dollar businesses. He's even helping to update UGURUS branding.
The Fail On Podcast with Rob Nunnery - Fail Your Way To An Inspired Life
Re Perez is an entrepreneur, speaker, and brand builder. He has built an inspiring business called Branding For The People. They bring Fortune 500 branding to small and medium-sized businesses. He is an inspiring entrepreneur and has really unique insights on getting started in business and creating a life full of impact. In today's show we're discussing the…
Re Perez Joins Dush on todays episode of Entrepreneur Effect. Re Perez is a seasoned Brand Consultant, with a Fortune 500 background at top global brand consultancies including Interbrand and Siegel+Gale. Since 2011, his agency BRANDING FOR THE PEOPLE, has delivered Fortune 500-level branding to thousands of entrepreneurs across 45+ different industries around the world — from start-ups, Inc. 5000 fastest growing companies, and established multi million-dollar businesses. He has a proven track record for helping his clients double, triple and quadruple their business.
Branding is a widely misunderstood topic. Your brand is not your logo; it’s not your tagline. It’s a desired perception. Re Perez’s specialty delves deeply into that: extracting a business’ unique positioning as a means to form a desired perception of their brand — something he’s mastered through intuition and 25 years of entrepreneurship and brand building. Happy to share his process on our MODERN ONTRAPRENEUR podcast, Re let us in on the three key components he uses to help your business “peacock” in a competitive landscape — the intersection of which are the key to a lasting brand.
In this episode, Re Perez of Branding for the People dives into what branding means, how you can create a unique brand for your fitness studio or gym, and ways to get your brand out there. He covers the three aspects of what makes a brand: what people see or read of your business, what they hear, and how you make them feel. Learn the best ways to focus your fitness business' brand and get it in front of the right people. -- Read the show: https://www.loudrumor.com/the-gsd-show/ Facebook: https://www.facebook.com/GSDshow/ Twitter: https://twitter.com/GSD_Show Instagram: https://www.instagram.com/gsd_show/
Looking at the world today, it’s easy to see why brands are more important now than at any time in the past. Brands are psychology and science brought together as a promise. Products have life cycles and brands outlive their products. Brands convey quality, credibility and experience and have become very valuable these days. Which is why my conversation with Re Perez comes at a perfect time! The post AOMW 083 – Branding Strategies with Re Perez appeared first on Wealth Clinic.
Life on Fire TV (Video) – Online Business Coaching With Nick Unsworth
Hey hey! Welcome to episode 178 of Life on Fire. When you think of branding do you think of logos? Here to explain why branding is far more than just your logo is branding expert and head honcho of Branding For the People, Re Perez. Re spoke to our most recent Life on Fire event attendees about the what branding is, how he started his company and the top 5 tips he has for positioning your brand. Whether you’re just starting out or are already in the marketplace you’ll definitely benefit from what he has to say on episode 178 of Life on Fire! The post 178: 5 Tips to Position Your Brand, with Re Perez appeared first on Life On Fire.
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
Hey hey! Welcome to episode 178 of Life on Fire. When you think of branding do you think of logos? Here to explain why branding is far more than just your logo is branding expert and head honcho of Branding For the People, Re Perez. Re spoke to our most recent Life on Fire event attendees about the what branding is, how he started his company and the top 5 tips he has for positioning your brand. Whether you’re just starting out or are already established in your industry you’ll definitely benefit from what he has to say on the all-important topic of branding. In this episode you’ll hear: Why branding is more than just a logo. (6:10) What a pair of 18 karat gold earrings can teach you about brand positioning. (12:25) What is Re’s 3 word definition of a brand? (14:15) Why you should have a distinct voice. (20:00) Is everyone meant to be your client? (25:30) And so much more! Before starting Branding For The People Re worked with Fortune 500 companies to establish and position their brands in the marketplace. But even though he had a successful career and a high-paying job something Re desired more. So after a difficult break up and a move from Dubai back to New York, he took six months off to figure out what was next. In his heart he knew he wanted to work with brands that were making a social and economic impact in the world. During those six months he also went to Sedona and got connected to himself on a soulful, spiritual level. From there Branding For The People was born. He would take his knowledge and skill set and build a company that serves entrepreneurs, and the “do-ers” of the world who were making a difference. And today that’s what he and his staff do worldwide! On today’s episode he shares a great example of brand positioning, his three word definition of a brand and 5 tips to position your brand. According to Re brand is a desired perception. You don’t actually own your brand, it resides in the minds of the people you are talking to. Branding is the process of creating, shaping and influencing the desired perception you want to create with your target audiences. For example, FedEx is a package delivery service but their desired perception is they deliver peace of mind. Harley-Davidson deliver motorcycles but their desired perception is freedom on the open road. Disney delivers amusement parks, movies and Mickey Mouse but their desired perception is wholesome entertainment. If you want to better position your existing brand or have a new brand to offer Re has five tips for you. First be clear on who you are, and who you are not. What can you own? What is unique and different about your brand? And what is relevant to your target audience? Answering those questions will help you know who you are and who you are not. Second align with brands that elevate your own brand. Your network is powerful, be selective in who you align yourself with. Re gives a great personal example on today’s show. Third have a distinct voice and personality all your own. Many people say it’s better to be polarizing because you create a distinct group of raving fans. 20% of people will love you, 20% will hate you no matter what and 60% will be in the middle. Go for that 20% that love you and focus on them by creating your distinct personality and voice in the marketplace. Fourth be everywhere. Be hustling: get speaking gigs, go to networking events, be seen online and offline. Exposure gets you visibility and visibility generates client opportunities. And finally don’t be everywhere - be selectively everywhere! It sounds like a contradiction to the fourth tip but it really works in tandem with it. You should be out making your brand known, but be particular about where and with whom you are generating that exposure. Re also breaks down the two things to ask yourself to be discerning in your choices to be everywhere on this episode, plus why he almost fired me during the branding process of Life on Fire! It’s a funny story that will teach you the importance of listening to experts and surrounding yourself with the right people. Listen in to hear all of that and more on episode 178 of Life on Fire! EPISODE RESOURCES Branding For The People Branding For The People on Twitter Life on Fire website http://www.lifeonfire.com Subscribe to Life on Fire TV Podcast http://www.lifeonfire.com/itunes Write a Review on iTunes http://www.lifeonfire.com/itunes
Re Perez is a Brand Strategist and CEO of BRANDING FOR THE PEOPLE, a leading branding agency that helps emerging entrepreneurs and established small businesses achieve rapid growth, whether it's doubling, tripling or quadrupling their income. In today's interview, he shares just how to get inside the mind of your ideal client to create the brand that perfectly communicates your value in a way that speaks to them. Mission: After traveling the world working with some of the top global brands, Re felt a stirring to create more impact. After taking time away to clear his mind, he connected with the powerful mission to bring his knowledge of branding strategy to the everyday entrepreneur and small business. Mindset: Like so many at the beginning, he wondered if his new business would work. Re shares that "even the best of us have some sort of fear of the unknown." His advice for anyone in this place is to see the big picture, connect with your "why" and know that you have nowhere to go but up! Marketing: I love the value that Re brings as he shares exactly what hi did to launch BFTP. So many entrepreneurs spend a lot of time and money on things like their logo and website. I've been there too! Ironically, this branding expert spent his energy in other areas and it paid off in a big way. If you're launching your business, you will be inspired to rethink where you spend your time and resources during these early days. Momentum: It was the bold move to host a branding workshop that began to launch the momentum behind BFTP. Re shares the steps he took to launch that event and how it led to his first wave of clients. Masterminds: Re is a member of a high level mastermind and not only credits the community with offering support and ideas for his business, but it's also given him another platform to connect with clients. The relationships that are developed in mastermind groups go much deeper than your average networking group. Re credits his mastermind with introducing him to opportunities he would not have had otherwise. Mastermind Challenge: If I could pull one word from this interview it would be passion. How can you add more passion and heart to your business? Is it through the people you work with? Or perhaps it's the mission you are impacting? Just like Re found his calling to leverage his branding expertise and help small business owners, how can you be more intentional about not just making a living, but making a meaningful impact? Learn more at mastermindyourlaunch.com
I just want to remind you that you can go to brendanhufford.com/free and grab the 10 free tools that I used to grow my business when I didn’t have any type of budget. When I was bootstrapping it and trying to make my first dollar. Here’s the deal. Some podcasts bring on anybody. They want to bring on some of the “gurus” and whatever. And when we start talking about the topic of branding, man, it seems like everybody is an expert. Everybody buy’s Marie Forleo’s B-School and then just regurgitates that info and wants you to think they’re a branding expert. Oh really? You’re a branding expert? What’s your training? What brand have you built other than the one where you’re trying to trick me into thinking you’re a branding expert? No thanks. But here’s the thing, I only care about content and action. If my guest can help you get past the noise online and get past all of the fake advice and fake gurus out there. Then I’ve done my job. Because I’m not always the expert and I’m sure you’ll hear me say that today. I know a TON based on my experience building a brand from scratch to a significant level while still working full time. BUT, there are people out there who know more than me. And it’s my job to get them to you. My guest today is going to knock your socks off. Re Perez is the founder of the agency Branding For the People. I met him out in San Diego at a really cool event which I’m sure we’ll talk about. I was, like I said, SICK and TIRED of all the posturing of fake experts and when he got on stage and answered a few questions, I thought, oh wow. This guy really knows his stuff. This guy has chops. Branding For the People literally means explaining branding in a way you and I can understand it. He doesn’t use fancy words. His agency’s mission is to bring branding to the people. To us. He gives the BEST actionable advice on branding I’ve ever and you’ve probably heard me mention him a few times in the 10 rules of brand building series that I’ve been doing.
Listen in to learn about: what brand really is why it's important to have it how to create your brand; and common mistakes entrepreneurs make
I had a chance to recently sit down with Re Perez of BRANDING FOR THE PEOPLE. I've known of Re for a couple of years through our mutual relationship with the National Gay & Lesbian Chamber of Commerce. At this past conference I brought home some of his marketing materials and promptly reached out to see if he would be a guest on the show and he agreed. It was great talking to a brand strategist. I think you will learn a lot of general branding and marketing information from this episode in addition to many valuable tips for effectively marketing to the gay, lesbian, bisexual and transgender community. Happy listening! Here are some links derived directly from today's episode: BRANDING FOR THE PEOPLE. Also, check out when the next webinar is here. My book: No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market. Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! AUDIO TITLE: Episode #44 – An Interview with Re Perez Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 44. Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace. Jenn T Grace: Well hello and welcome to episode number 44 of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace. I am delighted to be talking with you today as I always am. We are in the middle of October right now and it's starting to really get a little bit crisp around these parts up here in New England. I absolutely love it. I love the fall, I'm excited about it, and I just figured I would share that with you. I just got back in from an early morning run, and it was just gorgeous, and the leaves crunching under your feet which can also be equally as gorgeous as they can be a hazard to not falling on the ground which I did not do but I feel like it's in the back of my mind that I am waiting for it to happen one of these mornings. But it is what it is. I want to just talk about a couple of things before I get into today's episode which is in interview with Re Perez of Branding for the People. And I had just an awesome conversation with Re and we talked about his role as a Chief Brand Strategist as well as the CEO and Founder of Branding for the People. Which is an NGLCC certified LGBT-owned business. And he just shares so much good information about how he came to starting his business, what those 'ah-ha' moments looked like that made him want to start it and kind of guide him in that path of doing so. And then because he is a personal branding expert, we really got to talk about some really interesting things that I think are going to help you be a more effective marketer, or either an effective LGBT person marketing to other LGBT people, or a more effective ally. So I'm really excited about that, so I'm looking forward to getting your thoughts on this. So we will get into the interview in just a moment. Of course we do you know I always like to make a couple of announcements. And today's announcement- so today is, as this is being released, it is October 16th, and I am just a couple of weeks away from running my half marathon. And I am feeling quite confident at this point which has been kind of touch and go throughout; whether or not- you know some days I was like, "Oh I don't think I can do this," other days I'm like, "I've got it.
Grow your business faster and easier with Brand Strategist and founder of the highly successful branding agency “Branding for the People” Re Perez. The right branding aligns you with your business and helps you attract your ideal clients – which means you get to have more fun while charging more for what you do!In this show Re explains why branding is so important and goes step by step through how to successfully brand your business to make these benefits a reality. And Re should know: he’s worked on branding projects for a host of Fortune 500 companies as well as with some of the most successful leaders, influencers, and visionaries in the entrepreneurial space such as Suzanne Evans, Pamela Bruner, Maria Andros and Nick Unsworth to name a few.Discover how branding can help you increase your profits, make a bigger impact, position you as a leader in your industry and create a legacy.
Many people use the terms branding and marketing interchangeably. There is a difference…a BIG difference actually. Re Perez with Branding for the People shares his view of branding. Get the show notes for 085 Re Perez | Branding is not Marketing Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @bftpagency #Branding #Marketing #Episode085 #Podcasts Give Leaders in the Trenches a review on iTunes!
Re Perez worked a decade with fortune 500 companies on creating their brands, then started his own branding firm to do the same for entrepreneurs. If you want to figure out how to stand out in a noisy world, or what business/industry you should be in, this is an episode you can't miss. Show notes: FMPodcast.com/episode26
Life on Fire TV (Video) – Online Business Coaching With Nick Unsworth
Audio Only Version Highly sought after branding expert, and CEO of Branding for the People, Re Perez (who branded Life on Fire) is here to give us his 5-phase branding process he uses to help everyone from Life on Fire size businesses to global brands. One of the most misunderstood concepts of marketing and business […] The post 24: Re Perez’s 5 Phases of Building a Top Quality Brand appeared first on Life On Fire.
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
Highly sought after branding expert, and CEO of Branding for the People, Re Perez (who branded Life on Fire) is here to give us his 5-phase branding process he uses to help everyone from Life on Fire size businesses to global brands. One of the most misunderstood concepts of marketing and business is “what is a brand”? Many confuse a logo, a slogan, or perhaps a color palate with a brand. Those are all brand elements, but those items alone are not a “brand”. A brand is perception that’s created in the minds of your audience. And, in Re’s experience, having a well-defined, cohesive brand allows you to make money, charge more for your services (or finally charge what you should be if you’re under charging), increases conversions, helps you, as the business owner, make decisions, and position yourself as a leader in your market. Phase One: Discovery. Defining the business’s “Who?”, “What?” and “Why?” and what’s important to you. Phase Two: Strategy. Phase two is all about defining the layers of your brand. What are your value propositions? What is your brand “personality”? What are the benefits you provide? Phase Three: Creation. Broken into 5 parts. 1. Your digital strategy. 2. Your verbal strategy (the language and words you’re going to use). 3. Your visual strategy. 4. Sales and marketing. 5. What’s the “experience” you take people through? Phase Four: Amplify. Determine what’s working and do more of it. Phase Five: Management. Continually reviewing all elements of your company to determine if they are still in sync with your brand, as well as reviewing your brand as a whole to determine if it still represents your values and it’s still the direction you want the company to go. To connect with Re directly, go to BrandingForThePeople.com! And, for more interviews with top entrepreneurs, tips, and strategies to take your business to the next level, go to LifeOnFireTV.com. If you though Re dropped some awesome branding tips, please give us a 5-star rating and write us a review in iTunes! Thanks so much for subscribing to the Life on Fire TV podcast! You make us smile!
Pay it Forward Friday TV (Audio) – With Life on Fire TV’s Nick Unsworth
Branding expert and CEO of Branding for the People, Re Perez, is Paying it Forward with us today! Re had the wonderful idea, inspired by his early childhood, to dedicate his Pay it Forward Friday to life, or more specifically, the givers of life. Not our parents, but the men and women who devote their lives to the medical field and help bring new life into this world. Turns out, the hospital setting is not always open to cameras and free food, but Nick and Re prevail! Check it out! And, if you love Pay it Forward Friday, please give us a 5-star rating in iTunes and write us a review there! Thank you for subscribing! You make our lives awesome!
Pay it Forward Friday TV (Video) – With Life on Fire TV’s Nick Unsworth
Branding expert and CEO of Branding for the People, Re Perez, is Paying it Forward with us today! Re had the wonderful idea, inspired by his early childhood, to dedicate his Pay it Forward Friday to life, or more specifically, the givers of life. Not our parents, but the men and women who devote their lives to the medical field and help bring new life into this world. Turns out, the hospital setting is not always open to cameras and free food, but Nick and Re prevail! The post Pay it Forward Friday 13: Re Perez Brings Lunch to the Hospital! appeared first on Life On Fire.
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