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Today is something a little bit different. We're not just not just me, it's not just one other person, we actually have three of us. And what I wanted to do was get into some real life examples of people actually creating content. We have two agents, different parts of the country doing video, and they both been doing it for about over six months. And we want to see exactly what happened, what their experiences were and all that.Christine Johnson got into Real Estate to be able to give back. Christine and her husband also invest in homes to flip or rent as well as help others find investment properties. Joel Sandman is also an agent who, prior to his career in real estate, spent over a decade in the golf business serving as a PGA Golf Professional and also worked in commercial construction. These past careers allow him to help and serve others at the highest level. Three Things You'll Learn in This EpisodeWhy video is so necessaryReal Results from real clientsTips and tricks from people who have been through it beforeResourcesChristine JohnsonJoel SandmanReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcast, what we're gonna be doing today is something a little bit different. We're not just not just me, it's not just one other person, we actually have three of us. And what I wanted to do was get into some real life examples of people actually creating content. One of the things that happens, especially once you get started and you're creating videos, is that you're like, how long is this chick going to take the work? Right? Like, um, you get impatient. And a lot of time, even with me too. Like, I'm, I'm in a process of actually launching my YouTube channel here in San Diego, now that I'm a licensed real estate agent again, and I'm gonna fucking dominate it. But I'm already myself growing impatient, because it does take time, and nothing is going to happen overnight. You have to just be patient with it. This is almost videos like, I don't know, it's like the tortoise and the hare type story. The whole thing with that tortoise won the race because he was just consistent over time. And then the hair kept trying to take all these different shortcuts, and over time, the tortoise won. That's the exact same way that I want you guys to approach video. So what we have today is we have two agents, different parts of the country doing video, and they both been doing it for about over six months. And we want to see exactly what happened, what their experiences were and all that. And if you guys have any questions, you can also read them in and maybe we'll have them back on the show. So without further ado, we're going to go ahead and introduce our guests, Mrs. Christine Johnson and Mr. Joel Sandmann. Joe, why don't you go ahead and tell Brian about who the hell are you wet mark? And let's start with there. And then we're gonna meet Christine, too.All right. Yeah. Appreciate it, Mike. I'm Joel Sam. And I'm out here in a little town in North Carolina called Winston Salem. And I had been kind of creeping on your stuff for probably about a year before I actually called you. Just curious about it. Cuz I'm, you know, burned by some marketing stuff in the past that didn't work. And I was very hesitant to get on video. But now that I have in kind of dialing in my brand, I'm full steam ahead.Their roadmap is again, a little addicting. Yeah, I mean,the thing that I thought before that I wasn't going to have anything to talk about. And now it's I need to actually organize what I need what I want to talk about because there's so much and you got to stay on a on a plan.Good. And then we got Mrs. Christine Johnson down in San Antonio, Texas. Christina wants to say hello to everyone and tell them who you are, what you're doing, where you come from.Alright, hey, everybody. I'm Christine Johnson. I am. I've been in San Antonio for about three years, and I came from the Maryland area. So when I came here, I didn't even think I'd be considering real estate started to invest in some homes and flip houses. I decided to get my real estate license so that I could show myself the houses and not have to rely on somebody else to show me these little Junkers I kind of felt bad that they were I was wasting their time. And so I got into that and then kind of took it on as a job as well. So I'mreally like one of those sellers, one of those buyers who just uses the agent to get in the door and then you never call them again and you just call the listing agent directly up. No, I didn't even know. No, I did not do that. Because we have to we have to kick your ass off this podcast right now. No, but um, so Christine is an organist for a little bit of time now, man my over a year, I think. Right? Yeah. And you know, you were new to your market. So I wanted to give people a couple different different things. You're brand new into that market and video, what was your hesitation at first before you got started.So I was never big and I'm still slacking very much on social media. I don't post a lot I was always just the kind of creeper behind the scenes and I was fearful to put myself out there to show I wasn't one of those people that was like I'm not gonna show my family or anything like that. I just never I just didn't. So coming out of my shell that way was really hard for me. And so when I got into real estate I realized you know, you gotta at least people need to see your you out there. You can't just hide behind it. So I have a degree in editing, film editing, surprisingly enough, is very old degree. So that's dated. But I I was like, you know, I know that video that I did so many research, so much research. I mean, you name it. I did it and Of course, I had been listening to your podcast. And finally I was like, Alright, I'm gonna hit that button and make that demo call. And so um, yeah. And it's been with with you guys ever since then. SoI'm very glad you've done you have we become good friends and even both you guys I like the conversations we have offline. But so I want to start the beginning because I think you guys can share a lot of insight into people who are just thinking and let's start with the first thing that I said. And I'm going through this right now. Like, it's like, Alright, I want things to happen. Like yesterday, most real estate agents are actually like, hi, Dee personalities. And I want to talk a little bit about different types of content. So, first thing is Joel, we'll start with you first. You started creating content, you get your first video out there, Christine YouTube. Actually, remember when you guys first posted you guys were nervous as shit. You guys are like, Oh, I don't know what people are gonna say. You remember that? Oh, yeah. And I'm dude, I'm the same way. Like people like Mike, you're getting nervous to do but if I do a controversial one, I'll get pretty nervous except I post this. Should I not post it? Should I do this? Should I do that? And I'll even get nervous. But that's part of being human. You guys, we had a client a couple weeks ago, and she was nervous to post that first video. She's like, not going to post it. I'm like, dude, just post the damn video. And I do it. While I'm on the call there. By the time we get off share, he has 2530 comments. But why is that? What the hell were you so nervous about? Because if looking back in hindsight, would you ever be nervous again?Well, I mean, I think we most people would agree in life, right? Like, the scariest thing in life is, is the uncertainty like what will happen? Yeah, you know, even if you know, something bad is gonna happen. If you kind of know the outcome, it's alright. So you know, you're afraid of being judged this than the other. But I think for me, you know, I kind of experienced it a little bit been in real estate for a couple years before getting started with this, that I don't have to be for everybody. It's that's okay. Like, my personality is gonna work great for some and it's not going to for others. And but you know, that is kind of scary. putting yourself out there. Especially, you know, as you get more into developing your own brand, people really get to know you. And you don't want to get a big portion of people that may not use you. I guess that would be a concern.How about you, Christine?Okay, um, I'm sorry. Can you repeat that question?What was it when you're starting? What were you so hesitant about like it? Would you ever look back at that again, and be like, Dude, I was like, worried about like, so stupid.Yeah, so I would, I would definitely do it again. 100 times again. Um, I remember that day. Like, it was yesterday, though, when I was, you know, when you fear the comments, and for someone that doesn't post on Facebook, I was like, Oh, God, no, I have to tend to Facebook and I have to look and it was like, people were so responsive. And now they're like, where's your videos? Because, you know, I haven't seen any and I'm like, they're there. You just have to go to the YouTube channel. And and, you know, I get really busy sometimes, so I haven't had a chance to put as many out there. But, but yeah, I think it's a good thing. And I think if you're not doing it, you should be doing it because once you do it once, then it just becomes easier each time you do it and now I mean, now I just videotaped myself I don't even help so our encouragement, you know, so and I just talked to my camera it's easy.One of the guys Oh, I was just gonna say once you you know, Do this a few times you start getting in the flow of like, God I hate the way that I sound on camera. Like once you get over that you can kind of relax a little bit. I think people start reacting your videos way more to like your personality is actually starting to come out you know, see that you're not reading or anything like that yetwe've just you know, that's that's normal to you guys. I mean, it's part of the the progression like first time you do anything, you're nervous, including riding a bike, get on an airplane going on a roller coaster, but do people stopped doing it? No, they seek that thrill. And truthfully what's really happening within the industry today is that people are if you're not marketing the people that you already know no other note that you've used in the past somebody else is and video is really just more about attention and whatnot. I want to bring up jokes Joe said something about putting yourself out there and he was really nervous about this but Joe you put out a you did you in a lot like you we you put yourself on a video. Do you mind if I share that story right here? Yeah, go for me. So Joel, put out a video he created a you get back out. I'll let you share the story and why you did it. But yeah, Joel, in the past used to be an alcoholic. And he came out and told his database that so many people would not have the balls to do that. And I haven't even talked to you to see how received that was that in detail or whatnot. But why don't you tell everybody what you did with that what you're thinking with it and sort of how that came about?Yeah, so I'm, you know, still a recovering alcoholic. Now I've got a little over eight years of sobriety. And as you're mentioning now I, I'm pretty grateful just to kind of be here, you know, to, to have been able to get married to have kids and to just experience life. And so yeah, I did a little bit of a video on my story and how I kind of got I got carried away with it, and how I've been able to, you know, at least in my eyes, be have a pretty successful life now. And like, it's, it's all right, like, none of us are perfect. You know, we've all got shit in our closets that other people don't know about. And you can come out the other side. But you know, I talked to Mike about it before I, you know, did this, like, Is this too much? And Ken encouraged me to do it. You know, people always ask you real estate, what's your what's your income goal? You know, what are you hoping to make this happen the other, I've kind of pivoted my business now to where, on every transaction, we get back a percentage of the commission, and I don't have an income goal anymore. Now I have a charitable goal. You know, my goal is to be able to give $20,000 of my commission every year to charity or more. And, you know, right now, we're on pace to exceed that this year.1000 church on Sunday. And, you know, like the, when you give your offering up, we go through a tidy thing. And those stories, man every single day up my tide when I got home on Sunday, because of that. And I do think that when you give, you always give back, I just think it's the way the world re rewards you. I say that as a Christian. But, folks, I've seen it happen in so many different people's businesses. Tell. You have a reason, though, why you're doing that is because you wanted to bring awareness to a program, about how you give back and talk about specifically what that program does, like you're raising money, but what's the cause behind it?Yeah, so we kind of came up, you know, my show name is driving triad, because I've got a background as a golf professional before real estate. But my program is thriving triad, I take 5% of every commission that I earn. And that goes back to it's the client's choice that they have a charity that they really like, but if they don't either give it back to the United Way here. Davidson County, because I do a lot with substance abuse and addiction and mental health crisis, because depression was a big part of my issue as well. And then also to the Mental Health Association in Forsyth County, that kind of leaned into that and joined on the board of both of those nonprofits and trying to, you know, do a little bit of good within the community when I can and use what, what, you know, little platform that I have for good.What was your response? When you posted that? Like, did you get any comments? Are you getting clients because like, that's, that's serious stuff, man. Like, you get it that's hard to do for somebody, I commend you on doing it. But my guess is that it went well. But tell me if it went bad, I'm super curious. So what happened?No, no, like, great. You know, I had some people that I hadn't talked to in quite a while reached out to me that kind of going through their own struggles as well meet up for coffee lunch, and a couple of people have started their own journeys to sobriety not not because that obviously they've already been thinking about it, but they have somebody they can confide in that they know they don't have any judgment from. And you know, as far as my business in that it's it's not been an issue like said you do business with people, you know, like and trust. And when you have common factors. If you have something in common with somebody, especially as deep as that other people who've struggled with addiction and depression and things like that. There's just that instant connection that you know, you're going to, you're going to jive well together and it just goes that much easier. But it's it's been great. I had some past clients reach out to me as well just kind of offers support and things like that. And so it's not a good thing. People will nevernot cheer on a champion and a comeback kid you guys it's a story of every movie that exists. Don't be scared to embrace your faults, strengths and weaknesses and expose them to the world because that authenticity is what people want when they're hiring anyone that's going to represent them for the most expensive, maybe even most stressful transaction will ever do in your lifetime. Christine, I remember your one of your favorite videos I saw you do was the one that you went off the wall in front of a fireplace. You just told her how it was. And again, Christine, you start at the beginning you're trying to have a little struggle with scripting but he got more and more comfortable. When did you start you got this new your search results like lightning roll? Can you a little bit No. When did that start happening? Why don't you talk a little bit more about that.I don't know I don't I noticed it on my like my video that I just I'm getting ready to release. Yep, I was like Huh, I guess I don't know. I think you'd like to hear it out. I did and I I just I think because The script was coming from personal experience, I think when it comes when it's not something that I am uncomfortable with, like, let's say you're doing certain neighborhoods or something that's, that's great. But like, I don't know, that neighborhood, as well as I know, my own neighborhood, or, you know, the one that I just did the whole fake Bernie thing, I made it all completely up. But that's, that's why I think it came so naturally, was because it's my opinion of where I live in the surrounding areas of what I was talking about. Same with my little, you know, Christmas thing and from my fireplace that came so naturally, because it's things that I think about every time somebody gives me that gift, I'm like, man, does anybody else get these silly things? And so yeah, I mean, I think I think it's when it's more natural, it's just becomes more camera.Yeah, I think you hit on the head, you have to do stuff you're excited about otherwise, it's not gonna last period. And anything you do, it's not like a video thing. But you have to, there's so many different types of videos you can create. You're right, you can't just do it, just to check a box, you got to do it, because you're actually excited. And when you are that authenticity shines out from when you guys look, keep it with you. When you started with videos, how long until you know, people started talking? Months wise, weeks wise, it happened quickly, what did you see? What's the difference? We'll start from the beginning. Sorry, Christine.I'll say I started seeing I started getting contacted within maybe six was like six months. And then like when it happened, I got like three people all at once that were all people from out of state. And it was crazy, because they were huge leads, and I've since closed on them. And then it comes to kind of waves and then you know now lately with the market, I get a lot of people wanting to rent, just because they, you know, can't buy right now. But so the calls come in like waves and was super exciting when I got my first call from somebody from Maryland. And so I helped that family of you know, 10 move here and relocate. And it was pretty awesome. And we stay in great contact. So. So yeah.You don't accidentally find someone from Maryland. Like it's not how it was just a perfect example of how you attract like, people. When you got the couple from Maryland, you got us to go to breweries together.Oh, I talked to them all the time. Yeah, we don't go anywhere because they had little kids and like everything. But But yeah, we talk all the time.Joe, how about you?Yes, I'm just just getting past six months right now and got my first offer accepted from a YouTube lead just two days ago. But I've been working with quite a few and getting getting people you know, accustomed to the meeting with people that come here for the weekend. So I probably have seven or eight active buyers that I'm working with right now from from YouTube. But I would say right, immediately, I'd say maybe two months after I started doing videos, I started getting a lot of comments from different people within the industry here that hey, I see all your videos you're doing around town, they're really cool. I love how you're putting the city in a in a positive light. And I started getting more referrals from my sphere. I've never been this busy in the winter ever. You know, I've kept consistently between eight to 10 places under contract since November, which is much much busier than I normally am.Great point. When you're creating the content, this is the biggest thing we see is like people you don't distribute it without a point. Like no one's gonna see the videos. And so like, a lot of times I see like a lot of people will say, alright, I'm just gonna do YouTube. And if you don't get views on YouTube, then it didn't work. Well, the way the content you create on YouTube will determine whether or not you get views on YouTube. Not that it's YouTube. Like you have to create content people search for on there. But regardless of what you guys are creating, you're always putting in front of your ongoing networks. And if you focus on building your brand and your channel at the same time and not just one or the other, you double dip exactly like that. Christina, you're new to your area. Right? You were new to San Antonio, you said three years ago. Yep. So you didn't have quite a referral network to go into you're much like what I'm going to be dealing with here. All my friends here in real estates, I can't really sell them houses. I'm gonna go I'm gonna have to go cold Legion like and I'm gonna have to go all in on the YouTube side of things. So tell me about what happened. And as you start to develop new friends and family new people, you building the list, you nurture them, are you getting referrals? Tell me what's happening with that?Yes, um, so yeah, so obviously it didn't have any friends didn't have a sphere didn't have any of that. So everything was pretty much you know, busting my butt to do stuff, you know, by Lee not buy leads, but lead gen all that sort of stuff. But once I got into the video, things started to really kick off putting the videos out on Facebook. Right there people remember Oh, hey, you know you're doing the real estate I forgot. You know, you're so brave. I can't believe you're doing that a lot of realtor friends of mine, from even college that are just getting into real estate, say that, you know, I need to do that video stuff. And then like, you know, my husband, my husband works with the military, I get a lot of military referrals. You know, we're very close with military. And now I've built friendships, I've built relationships in my neighborhood, I'm very involved in my neighborhood. Ladies Night, you know, I'm always at ladies night, every single every single week, not even thinking about real estate stuff, but we're always they're always talking about it, you know, asking me like, so what's latest gossip? You know, it's so and so I heard yourself in their house. And so I'm like, I'm not saying anything, you know, kind of those type of things. But, um, but yeah, they're really starting to roll in now. So it's really cool.He is like, you gotta keep building the list, though. And even for you guys, like you guys can't stop building those lists, because you hit your own glass ceiling. Everyone's always like, oh, I want to do more and more deals will double your database. It's very simple. The more people who know how you do the more referrals in a business for you to get because 80% of them are gonna use the first person they meet with. So it's either gonna be you or somebody else. And if you're keeping your content in front of them, yeah, you get that little people tend to look up to you like a celebrity status is different. You feel it when you're meeting with people. And they'll be like, Oh, I seen your videos, and you're already they already like you because of it. You don't know what it is. Have you guys felt that? Sorry. I call like the unfair advantage. And you feel like they think that you're like, dude, I'm just a fucking human being like, What the hell are you talking about? I'm fine. Like, I just shot a video, bro. Like, chill the fuck out. I had a girl.Yes, it happened to me.I had a girl asked me for my autograph right before COVID hit. I was doing a an event in. In South Florida two weeks before the pandemic hit. I was doing a lot of speaking at that time before the pandemic came. But she came up and she goes, I get your autograph. I'm like, give me your autograph. Like that is just insane. And that's what happens to a lot of the content. There's a dude out here. He's an exp. Guy's name's Kyle whistle, shout out to Kyle whistle. He's been doing video forever. But the way that he heard him say something that really stuck out, he says, my videos are like my employees because they're always on 24/7 working for me. So when you have your content sort of everywhere, people you don't know who's watching them. And folks, it's not the number of views that people who watch your videos all the time. So often I see Realtors gauge the success of a video campaign by how many views they get, which they're really doing is they're engaging the success of their campaign by how much their egos been stroked. And there's a major difference in that. And it's my strategy. So important period. If you don't have like, You got to be excited about it. You got to know why you're doing videos. But know the different types of videos to create for that. That's the number one thing I see so many agents. Why is it my real estate content getting 300,000 views on YouTube? Because it's fucking boring. I'm sorry. Right? Does it mean that video is not worth doing but it there is you have to take that stuff into consideration. Real Estate content, I got a ton of it. My least engaged stuff. Even my video marketing contents, my least engaged stuff. Right? The Matrix video we did was funny, it was fun. That thing rocked because we did something a little bit outside the box. But I just talked about, hey, here are the top three tips to do video marketing. Sorry, most people are checked out. So it's not it's not just in real estate. It's in my business. Anytime you talk about work with the people you serve, you're sort of being checked out.Well, yeah, I mean, like, they've already done a transaction with you at this point. Like they don't need to the market update every week. They want to know what else cool is going around on around town like and, you know, I think that's a good strategy for anybody to if you want to get to talk to you know, places that you know are popular in town already offer to give them some free publicity, right? Like you're already a fan of theirs, you're trying to take their fans and convert them into your fans as well. You know, get this restaurant that you love in town that has 10,000 followers on Facebook. Oh, you know go there all the time. You know the owner go talk to him. Yeah, you can get him get her or him on video and talk about how awesome they are and don't even talk about anything about yourself because you're associated with them then and people are gonna like you because we have the same favorite spot.What do you guys like doing the most out of your personally? What do you what kind of content do you like creating most Joel then we'll go to Christine next.I don't know. I mean, like I have a bunch of stuff I wanted to do and you kind of kept me in check and said like, hey, you know, stay on this YouTube plan first to go ahead and get your regional terms knocked off. And that's been huge, because I really didn't want to do that like pros and cons of the three different cities around me but those have done really well. I've enjoyed now bringing on a team member being able to banter back and forth with him a little bit because that puts us both at ease. But I'm I'm looking forward to Getting out more. Now, once we have our local area knocked down on the YouTube stuff, getting out and talking to people within the community about people that are doing good things, you know, just kind of bring positivity to the area.I like business owner interviews personally. So like, that's where a lot of if you're looking to build like a local audience, like you'll meet the business owners, brewery owners, like I'm gonna do a lot of breweries, because I just want the relationships, you know, I just want to go in there and get free beer, invite my friends, maybe have a client party there and all that. And at the same time, once you start nurturing those people, we've seen people like literally hijack clients from other agents doing that. They say hijack meaning, like they don't use that other agent anymore. It's because you're creating TV commercials, but those videos aren't going to perform on YouTube. So a lot of people won't do them. It's a totally different strategy, guys. Christine, what do you tend to gravitate towards? What do you like?Well, you know, me, I'm the shot type trying to get out there. Also green screen, so don't get it twisted people. I still can't get in front of everybody. Um, you know, I'm in huge in the brewery industry. And so weI've been begging Christine to get up, give me some brew tours. I'm gonna do it. I'm gonna do it. I'm not your deal. Christine. If you come up to San Diego, I'll take you to a brewery and we'll shoot a tour together. And then I'll train you. I'll train you at the same time. And we'll go ahead and do I'll give you a San Antonio. Welcome San Diego, we'll do the San brewery tour only under the one condition. Two weeks within the time that that video publishes. I want to see your footage in our folders on your own movie tour.I will call my friends that are brewers right now that own these breweries and I will seeyou Burke's hold you guys hold it. I call them forks. Forks. You folks heard it here first. Sorry. Had a little tongue twister there. What else would you guys say for you know what else is struggle wise over overcome wise like what else do you guys think you could share that anybody else would? Maybe questions you get think challenges you've overcomeit guess you know first like you may not even really want to reach out to somebody see if they want to talk to you on video cuz you're like, ah, you know, haven't really done anything yet. Listen, like it's your you're genuinely trying to help them. It helps you in return great. But as long as you're genuine in your requests, like, hey, you know, I love your spot. Can you want to talk about it? Most people even if they know you're not getting 1000s of views will say yeah, man, come on. Let's do this. You'll never know anything until you ask. Yeah, take that first step.Yeah, what do they have to lose? You're giving them free publicity? Exactly. Yeah,most most businesses are in and once you do a couple, like they'll come out to you trust me, they'll reach out to you. But it is easier once you have the first one or two business owner interviews because once they see I'm like shit, that looks pretty good. And then like, yeah, I will do that on my on my, on my business. What they don't want is like the first time when you don't have content business owner might be like, what are we really gonna do? The things are gonna really put something together. Is it gonna look legit? You know, and they're a little worried cuz I waste my time. I'm busy. But um, yeah, it you're right, it does. Once you have a couple of gifts, everything gets easier. But that's how anything goes. Once you do a little bit of anything, everything gets a lot easier. I like it guys. What do you guys gonna do next? How many are you currently doing per month? And Christine, you're doing like, you're averaging like one a month, one to month, not creating 10 to 20 videos a month.I was I was doing really good. And then I you know, the content gets dry. Right? So you gotta you know, it's hard to write, keep writing, you kind of rewrite the same things in different ways. Like you said, that's how you got to do it. I get it. But I was trying to gear towards like, where I like to where I think there's not a lot of content out there, which I need there needs to be is where I live in right outside of San Antonio. Yeah, it's a huge area people coming in. So I'm going to start focusing on that area and see how how things change for me.She's located in the northern suburbs, right by Bernie, Texas, correct?Yeah, I'm in Bernie Texas. Yep.So if you guys have reloads. I know half of the state of California is moving over that way. So feel free to contact Christine. She'll put her info on the show notes. And I'm sure we'll plug it at the very end here. Joe all by yourself, what are you gonna do next?Now I'm now that springs flowing around and grass is green it up? I'm actually I want to talk to you about delving into my golf background a little bit more. And doing some you know, some people are gonna think it's goofy shit, right? But talk about things that are fundamental to your, you know, tying in fundamentals for your golf game into the home buying process, you know, starting up good foundation, things like that, you know, find ways but also want to do like top three golf course communities in and around Winston Salem, Greensboro. because, you know, that's completely subjective, right? There's going to be in my eyes like what golf courses do I love to play where what neighborhoods do I like to I don't probablydo good on YouTube too. It's just golf, golf community tours that you can literally do. So here I made a deal with myself last night, I was up till 3am. So I have these big bags under my eyes. I was one working on my funnel, but to I couldn't shut my brain off. And once a month, I get into like this weird stage where I just stay up on that and can't sleep. So I'm just thinking about different things. So why part of the reason I had that anxiety was because I was like, I really because my YouTube channel is not fucking kicking, I don't have enough content, right? I told you, we were just talking about this pisses me off, I'm like, I need to get business yesterday, I've only been licensed for 10 days, and I'm pissed off already. So I got a, I made the commitment to myself last night, I'll make it on the podcast. And I'm gonna start publishing all of the content, just like I publish my other content. And I'm going to go and do a ton of tours and brewery tours. And I've committed in my head to have my own content a two to three per week. For my real estate business, it's a lot. But I'm going to perform a case study I myself live as a brand new agent with no business, no friends, no family, no aunts and uncles, no past clients, and no market. I don't know anyone in but real estate people. And if my gut is correct, within 12 months, I'll have a team of 10 people. The only way that's going to happen is you're consistent communication to the same audience and brand over time. That's it. Video is just a way to meet people online without having to meet them in person. And if you're an introvert, that's like the best fucking thing of both worlds.Yeah, I think that's actually something that it's funny, you bring it up like I am. And I'm definitely not the most outgoing person out there. And my wife is a hermit. So we really don't get out. I wouldn't say like I would not is is the golf course. And in video now, that's where I meet people. And then the other thing I want to tie in like, but the two things that I enjoy doing most outside of work is golf, and hanging out with my kids, like so places that I enjoy playing and play golf. And where do I like taking my kids? Like, where's a good place? The family places around town?Work? I like it. I like it, Christine. Yes. We'll get you we'll get you outdoors. Whatever that that first video, we'll post it here, we'll send out to our clients to we'll send it out to the email. So make sure you guys subscribe the show here. And you'll be seeing Christine doing her first business interview. But here's the thing is that you have it doesn't matter. The answer doesn't matter. Joel's not writing either as Christina, neither mine on what our strategies are what's right is you have to do something you're excited about. Right, and then do it consistently. Agree, mine is going to be very San Diego transplant like and I'm just going to tell my story of my five year journey here, which will be really authentic. And I know I'll connect with people that way. That's how I could create content. What I can't create content on is the cost of living. Because even though I've licensed I don't know the cost of living entirely like I did in Chicago, Chicago, I could name off top my head, but I'm getting new brand new market. So be interesting to see where the next 12 months takes us. Folks, I appreciate your guys's time, I think you guys gave people a lot to think about you guys have any other closing thoughts you want to mention. I'll start with Christine first.I would say if you been thinking about it, and then you just need to do it because it's well worth it in might make you feel comfortable if teams amazing. So I have zero regrets. And I have no plan on leaving.I appreciate that. But folks, it's not whether you do in me or not. This isn't a buy my shit pitch even though if you want to I will take your money, however, and I love your business, but get on it. Like it doesn't matter what you do with video. But like I said before, if it's not you somebody else's marketing and infiltrated your network on a daily basis, many times depending on your market, it's in the form of huge ibuyers Discount companies and big Wall Street companies have a lot more money than you. And your personal brand has never been more important because without one you won't last in the damn business. Joel, you're up?Yeah, I would. I would say the same thing. I wish I had started this when I first got into real estate four years ago. You know, I wish I'd done it from day one. But I will say I'm gonna go ahead and teach your own horn even if you don't want me to. I think that you've done this before, right? You were a real estate agent. You're getting back into it again. He understands how to do it. If you're thinking about doing video like this team's extremely easy to work with. And I don't even have to run Facebook ads. I do it all for me now. I like you're going to get busy if you start doing this and you need people like Mike and his team to help you get it out there.I appreciate that. And like I said didn't need another plug but I do appreciate that Dude, this isn't rocket science video makes you more popular with the more attention that your brand has, the more people you're going to track. There's someone in your market right now, regardless of where you're at, you're on the treadmill, wherever you're doing. And there's some dude in your market or some chick in your market and you're like, What the hell is that dude, or that chick doing that? You guys probably have this person in your brain like, how how's that gonna kill me? Like he's crushing me right now. Or she's crushing me. They're a moron. The only difference between them in any of us or any of you listening right now is that they have more attention than your brand currently does now doesn't make them smarter, better, bigger or better. They just have more attention, aka popularity. That's all video is don't approach it with Legion. Second, you do. The second you will not last long term. If you approach it in the long term. Tortoise versus hare analogy we presented today it'll always work. Folks want to go ahead and if you guys have clients or referrals, Winston Salem, Greensboro and there's another one there that try it on Greensboro, high point, high point. Okay, so Joel, you go first and then Christine, you go next, tell them where your sights are, they could contact you. If you guys do need any relocation clients, you couldn't be in better hands. They do a lot of these already serving these types of people from the YouTube channel so they know exactly what they're doing. And I'm sure you guys would welcome the referrals if you want to go ahead and plug your stuff right here.Absolutely. If anybody has anybody moving to the triad area of North Carolina, Greensboro, high point, Winston Salem especially, would love to help them Joel Sam man phone numbers 336-582-9210 And website is Sandman Realty and C as in North carolina.com.Cool Christine floors yoursall right. Anybody relocating needs any help I also specialize with the military PCs assignments, things like that. In the San Antonio surrounding areas, Bernie any any area around there? You can find me I my website. Yes, but you can mostly find me on like Instagram at C Johnson 1006. Or you could call call or text me at 443-878-7772Cool. Thanks, guys. And thank you for listening another episode of the real estate marketing dude podcast. Make sure you subscribe, leave us some more reviews and connect with us on social and like you heard today. Get on video guys. I mean, I don't care if you do it with me or anyone else but I'm just telling you, personal brand is the most important thing we have. It's the only thing that we have that as a survives any type of correction or any type of a market that we survive in because real estate's always being transacted. But what type of real estate is being transacted will differ as the market changes. So thank you guys for listening and make sure you connect with us on social YouTube. I got this tick tock started a few videos back again it started again in April we're delayed but I'll have that up to appreciate you guys love you have a good one. Peace we thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

 In Episode 54  Lynn Morstead and Kelli Soika interview Nancy Rielle, who we met earlier this year when her cross-country "Intergenerational Cohousing Walkabout" brought her to Texas. We talk aboutHow this journey startedWhat was the plan, and how did COVID redefine thingsHow did the different communities along the way respond to her request to visitWhat are her key take-aways from this first trip out to see the cohousing worldWe take a side trip into the importance of eating together in communityThe next stage of the journey as things open up again after this latest COVID surgeListen in to find out more about our conversation.  For more information about our project, please check out our website at www.cohousinghouston.com. Let us know if you have any comments or ideas by emailing us at info@cohousinghouston.com. 

#044 - Mom, nurse, and runner, Crissy Coleman, talks about why she got back into running after having kids and the program she used that only took 30 minutes a day. Crissy also talks about the advantages of virtual running and her experiences between in-person and virtual.Topics Covered:How a Couch to 5K program can help you get startedWhat is virtual running and the benefitsDifferent experiences between virtual and in-personWhat to do after completing a Couch to 5K programToday's GuestCrissy ColemanInstagramer Crissy found her passion for running in early 2021 after completing the couch to 5k program. She shares her journey about how she remained motivated using Instagram in addition to virtual challenges, and how she continues to find a balance between a busy job in the NHS, young family, and running. Follow Crissy:Instagram - @run_crissy_runAdditional Resources:Virtual Runner UKFor more information, visit Inspire Virtual Runs.Join the community and click the subscribe button!

if you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because everybody in the world wants a cash offer today and we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. So what we want to do is bring on a guest today, who's an expert, and we're going to talk about the pros and cons of different digital marketing. Brandon Bateman has been in the game of generating motivated seller leads for almost four years now. He's spent over 10,000 hours just generating motivated seller leads and today he is going to give us his expert insight.Three Things You'll Learn in This EpisodeHow you can crack seller lead generation in your businessDifferences between Facebook, pay per click, and SEO on websiteWhat works when it comes to advertisingResourcesSchedule a call with BrandonReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast what we're going to be doing today, folks since December what we're talking about all month long shit we need to be getting into for the following year. And if you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because a lot of real estate agents. Everybody in the world wants a cash offer today, you have ibuyers infiltrating every single offer. And we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. And amongst that, one of the hottest tickets and one of the things if you can crack, if you can crack seller, lead generation in your business is very advantageous because that's what everybody's trying to do. So what we want to do is bring on a guest today, who's an expert, and we're going to talk about the pros and cons of different digital marketing. We're going to talk about Facebook, we're gonna talk about pay per click, and then we're gonna talk about SEO on website, we're gonna disguise or call it, divide the differences between all of them, so that you can get an idea you know, off of which is right for you. Once everything goes digital things change. The truth is that 99% of you don't have the skill set to even know what the fuck we're talking about. That's why guys like this exists, because he does a lot of this stuff for you. So we're gonna get into it and show you exactly what he's doing.And see how this rolls. Brandon. Say hello to our guests. This is Brandon Bateman, ladies and gentlemen. Yeah, thank you for the introduction, Mike. Happy to be here. Why don't you tell everybody a little bit about who you are, where you're from, what you do. And then I got a bunch of questions for you. Yep, let's do it. So my name is Brandon Bateman. I live in Utah, good old coastal Salt Lake City. Anybody knows that crazy market. I have been basically in the game of generating motivated seller leads for almost four years now. A little bit less seriously at first and a little bit more seriously, in the past few years or so. And I am proud slash embarrassed to admit that I've spent over 10,000 hours just motive generating motivated seller lead myself here that makes me an expert, but it also doesn't reflect highly on my work life balance. So that's, let me just ask you a question. So he's gonna share within the next 30 minutes what he's learned in 10,000 hours, but how much of that 10,000 hours of trial and error cost you?Oh, man, I mean, like my life. And then of course, like we've spent, gosh, our company like through through the consulting projects, and companies are working with spending their budgets, like literally over $100 million in advertising spend. So folks, the students spent over $100 million in digital ads, pay attention, take notes, because we're going to sort of figure out, when you get to that level, you actually really do see what works, what it's very hard to determine what works when you're not spending a lot of money on ads, especially nowadays. So what we're going to do is dig into that. So what would you like to start with, cuz I want to hit all three of these. And I want to dumb all of this stuff down. I'd like to start with pay per click if you're cool with that. Yeah, of course. Let's talk about it. Better. Yeah. What did you start with?What did I start with? What was your What was your first and what do you think is actually it was putting this to you? What do you think is the easiest channel to start with? If you're starting in the motivated seller? If you had to pick between SEO Facebook ads, or pay per click your top three here what you're an expert in? Which one would you choose?You know, it's gonna depend a little bit on the individual situation, I think a blanket statement that would apply to the most people would be Facebook ads as a place to start. So to give you a little bit of context on that maybe we just dipped super late because I'm sure there's into all three of them because I'm sure there's some people here that don't even understand what these things are. Right? So that's uh, at least give like a high level overview.The Facebook ads is basically the the paid advertising inside of Facebook. It's where you're actually paying to have your ads show up as sponsored posts on someone's newsfeed. So if you scroll through Facebook or Instagram, you see these random posts pop up with these call to actions. That's basically that's basically what Facebook ads are. And the for real estate. And say for a lot of people, they should start with Facebook ads if they have a small budget. And the reason being a small budget stretches the far this with Facebook ads.And Facebook is a channel that that tends to get you outA lot of leads for the money that you spend on it in comparison to the other channels. It tends to get you those leads relatively quickly in comparison to say SEO that just takes a really long time, pay per click will be quick too. But like I said, less leads. Facebook also produces a lower quality lead. But the magic of Facebook ads is you'll get some junk leads. But there's good ones in there. And those good ones tend to be your largest deals in your business, we see it over and over again, our clients, our largest deals come from Facebook ads. So if you have a small budget, Facebook ads is great. The problem is if your budgets bigger, you can end up pushing Facebook ads into an area where you're just getting really diminishing returns with it. And that's where some of these other channels are better. And also from the lead quality standpoint. Because maybe Facebook ads have a little bit of a better ROI than PPC with a small budget. A lot of times with larger budget, PPC might have a better ROI. And in any circumstance, PPC produces a much better quality lead, which means even though your ROI and your money's a little bit lower, sometimes you spend a lot less time chasing down bad conversations. That is the brilliant thing about pay per click and SEO. Just so you guys understand why.We're better. Yeah. Why don't you tell them why that is? You're reaching people that based versus not intent based looky loos. Exactly, yeah, that's what it is everything else that you do. It's all people based, you're looking for people based on their situations, and you're trying to target them, there is no channel that you have in your business right now, most likely, that's intent based, meaning you're advertising to people based on the fact that they have intent to sell their house, which is just a completely changes the game, because now this is like if you could put all marketing channels on a scale from outbound to inbound, you'd have like on the far outbound side, like your text, cold call, and the middle you have like maybe direct mail, Facebook ads, stuff like that. TV, maybe like some of these channels where you like, it is still inbound, because the person is coming to you, but you went to them first still. And then you go far to the other side, you reduce inbound channels, 100% inbound, like pay per click and SEO. And it's just a whole different kind of lead that goes faster. And they tend to be more motivated. However, the this is where people get screwed up on PPC though, it's expensive, and highly competitive. So you have to be ready. Like obviously, if these people are just searching on Google and looking for ways to sell their house, and they're the most motivated leads, which they tend to beother people want those to you're not the only person who had that idea? Well, here's what a lot of times, you'll pay more. So you're saying you're gonna pay more on PPC bringing the higher quality lead Facebook and get a bunch of leads, it's gonna feel good, it might stroke your ego a little bit, however, just be prepared to work for but in exchange for spending less money. So make sense.What do you who and how do you target on Facebook nowadays? When you're targeting these people? And are you writing in being an investor? Are you writing in special ad category issues? With all of that? So let's do one first.Yeah, the basically who we're targeting, it comes down to whoever we believe to be most likely to be a motivated seller. And I know that's like, really like fluffy. But but when I answer your second question, I understand why that's so fluffy. And what you're kind of hinting at here is, I don't even know when the change has happened. It's probably a year and a half ago, there was introduced to Facebook, basically, Facebook got sued. And someone said the fact that for a housing ad, you're showing it to this person who's older, but not this person who's younger, or this person who's a male, but not the female, or the person is a good one. But as it go to all that kind of stuff. They said That's discrimination. And I think anybody listening this podcast knows that that's the joke. But that's not to be PC nowadays.And in Facebook has to play by the rules, because they've gotten in a lot of trouble not doing that before. So if anybody knows to take this stuff seriously, they do. So we have these restrictions, and a lot of people basically mark that time is the time that Facebook ads stopped working for real estate investors, because you no longer can target your target person.Here's the thing about what we do. The strategies that we use retargeting on Facebook, we used before that change, and after that change, it didn't affect anything that we were doing. We did all kinds of hyper targeting based on all these different factors on Facebook, if I can matter is the strategies that we used today, even back then worked better than the strategies that most people were using at that time. And when that change happened, it didn't affect us one bit because we weren't doing that stuff. And it might sound a little bit crazy, because I guess I'll just say it. Our number one audience that we target on Facebook ads, from a performance standpoint is a 100% broad audience restricted only by the boundaries of where you want to get leads.The the caveat to that is we don't do targeting through targeting, we do targeting through optimization. So the way that Facebook works Facebook's a very intelligent platform with some very advanced machine learning built into it. The way that it would work business, say, you know, we equate marketing campaigns to phishing. And you say that, like you're doing a direct mail campaign and to the entire ocean, what would happen is you would make a cast somewhere, you know, drive the boat down 10 feet, make another cast do that for the entire ocean, that's what a direct mail campaign a direct mail campaign to the ocean would be, when you might choose to, you know, target the areas with reliefs because you know, that there's more fish there and whatnot. Right? The The difference is, and this scenario, Facebook doesn't just cast and then go 10 feet and cast again, Facebook kind of looks at the lay of the land that uses data that you feed it to kind of determine where do we think these fish would kind of hang out. If you're smart with your Facebook ads, you can kind of put the kind of bait out there that only the right kind of fish would actually bite. And that will attract the right kind of fish. And Facebook starts to learn they when I cast neoreef, I tend to get more bites than when I cast other places. And it starts to double down. So what happens is you target the ocean, but you only fish the leaf. And that's exactly how it works on Facebook ads. So but to do that, you need to know how to put the right bait out there. And you need to make sure that you're giving quality feedback on what actually is a fish to Facebook. That's where 90% of people get it wrong. So you're saying like on on the actual targeting, you're just targeting anyone and everyone, but it's the copy and the imagery that you're using Facebook's going out there and finding them for you.Yes, it's about the it's about the copy of the imagery. It's also about the ad experience after that point.And it's about the feedback that you give to the Facebook pixel to Facebook, telling it that you had a good lead. So to give you some examples of where people go wrong with this,one scenario would be just telling Facebook that you want to get a lot of people that you reach with your ads, you know, you're gonna get, you're gonna take a lot of casts in a place that nobody wants to take a cast in the middle of the ocean with Iran bait. one's ever gonna bite that. But basically, you're going to look in Facebook, and you're like, Wow, 200,000 people. That's awesome, right? Right. But they'll give you what you asked for, you could do the same thing with link clicks, you will be amazed at how many clicks you get to your website, and how few of them actually turn into any type of revenue for you. You can even do with leads, a lot of people are using Lead forms and Facebook. And what happens is you have this form that when someone clicks on your ad, it just pops up, it auto fills with the information and click submit, it's extremely easy to do. So it's a low friction process. And it degrades your lead quality and tends to get you the wrong kinds of leads. And then you're still giving a feedback signal back to Facebook, that's not quality. The way that we like to do it is through a dedicated landing page on a website that qualifies the lead appropriately. And only when that happens, do we actually give the feedback to Facebook that it was a lead? So then we're using quality information to do that. And then it's also about the ad, like I see all kinds of people because because here's what marketers do. Marketers put out there and ads, things like get the most leads where a B testing things all the time, right? You know what happens if you do that in this in this industry, you're going to end up with everything that's flashy, and aggressive, and tends to say things like will pay more than other investors and stuff like that. And what you end up doing is attracting the wrong kind of seller, because you're you're looking for a very specific kind of seller, that's not most sellers. If you havethat makes I want you I want to repeat that really quick. So that was a big nugget for you guys. He's saying like, if I'm if I'm like, hey, we'll buy it for less, or we'll get you more money, right, you're targeting the person that wants the highest and best, which isn't quite the best option for real estate investor trying to find a rehabber flip, right? Yeah. Or even if you make it like all about the offer, for example. And then you complain when you get these leads that are calling you and saying, Hey, will you give me for your house for my house? Like I don't want that? Would you advertise for you said, everything's about, you know, let's just take another hypothetical. So let's say we'll just use my market day I'm in San Diego, I want to target motivated seller leads. So I'm guessing the ad is somewhere I have a cash offer something along that lines like that right instant offer, or we'll get to that next but whatever the ad is, but I'm going to target I live in North County. So I'm going to target all the areas that I want to work in. And that's other than that, that's the only targeting I'm using.In reality, we use multiple forms of targeting. We're always testing at least three audiences at any given time. But the highest performer that we have, on average across markets is that broad audience and it really is and they find them because I've heard that quite a bit.I've heard that with a couple of the last few guests are like dude, just let Facebook do its thing, bro. But people have said that let them do its thing. How long does it take for them to do its thingIt's astonishingly quick, actually, I'm surprised, and this is athing is you have to monitor its thing.So to give you a little bit of a picture of machine learning, a lot of people assume that if you run the same campaign twice, that you're going to get the same result. It's not true. Because the way that the machine learning based targeting works is you could say you're using the same algorithm. But the thing is, the first data points given to the algorithm determine which way it's going to go. And from there, it's a whole different story. So just imagine, you know, your, your algorithms, just trying to walk a straight line, the way that machine learning works, if it starts to veer left, it's going to spiral left. If it starts to veer, right, it's going to spiral, right, the fact that it turns left or right at the beginning is completely random, you started out going straight, it could just be like the first people you reach just happened to be of a certain type. So what we see is like, I can get in ruts. So it tends to be it tends to be pretty effective out of the gate. But you have to understand the issues that you can run into, like we commonly run into issues where suddenly, despite the ads being incredibly clear, the landing page be incredibly clear, we start getting a bunch of buyer leads and renter leads and stuff like that it happens. And we've had clients get to this point, we get like 80% of your leads are like buyers and renters. And you look at the ads, like I have no idea why some of the things that are looking at this, but it's the algorithm found that kind of person that misunderstands it and that way, and it started getting that feedback, and then it starts spiraling that direction. And what we do is we pick it up, put it right back in the middle, and we get it going straight again and hope for the best that time. And stuff like that happens all the time. So you have to do that.Would you have to switch up your ad copy in that? No, you literally would say my ad cuz I've seen that on so my answer guys, I'll target some of you guys. And I'll be like, Hey, I'm running this ad and I run the same ad. But I'll get two totally different results.You can do it because the algorithm learns differently each time. So that's where a lot of people would say like, I'm not 100% on the side of like, let Facebook completely do its thing always. Because if your feedback, signal breaks, then suddenly your Facebook ad campaigns broken. Right? If it doesn't get what you're looking for, that's the problem you have with lead generation, if you're an E commerce company, they don't have to deal with these issues. Because a purchase is a purchase, Who cares who that is. But not all leads are created equal. So you have to you have to be really careful about that. But so it's about understanding those things. And like what's just basically quality being what it is and what's you know, an actual problem that shows the algorithms and misunderstanding something. And as long as you do that letting Facebook do its thing is really powerful, you just have to understand that the feedback you're giving, it isn't like closing deals oftenmonitor it, you give it a week to start. You can we like our standard processes, we meet with our clients once a month. And we kind of review all those things and determine if we need to change course, there's other little things like you know, tweaking how much money is going to each audience in the creative and stuff like that, that just happens like throughout the time period. As a business owner, I think you need to be in it once a month. And burn from lead quality standpoint, it purely depends on your budget, but most of our clients don't have a large enough budget that they really even have a big enough sample size to measure lead quality on a weekly basis. Or else you're just going to end up making lots of like really emotional, non statistically significant, non data driven type decisions. So usually a month like gives you enough data, although we'll give our clients guidelines like if more than x number of X number of leads is of this category, let us know. And you know, we make an adjustment accordingly.What are your opinion on look alikes? Yay or Nay? Are they good? Yeah, mixed reviews on the show. Some people said they used to be good. Now they're not good.What is your opinion?They they have come down from their peak look alikes were amazing before iOS 14, they're not quite as effective since then. They're still good. In this particular industry, you can even use look alikes, technically, you have what's called a special ad audience, which is really the same thing. It just doesn't include, like you picture this model, this machine learning model has these 1000s of different features that it uses as predictors. And among those are just not age, gender, zip code, that kind of stuff, right? So I just remove those. They don't predict based on those. But the those audiences have been, I can tell you, it's a in the industry in general on Facebook, they're good. If we're talking just real estate, they've been hit or miss for us. We have some time to do well with it. On average, our broad audiences are performing better than our special ads audiences. But sometimes they work really well. If you're going to do one, I think it's great to do one that's on a previous lead list. Those are by far our most effective. So you take like for example going to your CRM, every hot lead you ever had upload that make a special as audience based on that. Those tend to be pretty effectiveand nice people. Sometimes people like to like copy and paste their strategies from other marketing channels.Like mail or cold call into digital, and try to make like those look alikes, or those custom audiences based on their cold call lists and stuff like that. That has been for the most part very unsuccessful for us. We've seen, we've seen a break here or there with like a special ads audience based on that list. Custom Audiences based on those lists have never in like 25 attempts ever produced anything. And that'sa custom audiences. You're just saying no?Pretty much. Yeah, Facebook needs room to do its thing. When you give it an audience you restrict back. Is that because of the special ads? Category? I don't think so. Because even before then we didn't have great success with it. It's, it's really about audience size, there isn't. Here, a lot of companies that are like maybe even your company, companies advertising nationally use that stuff a lot more, because you could use a 1% look alike. And that's going to be 2 million people. And that's good. But if you constructed that to just a small market, then you're just dealing with a really small audience sizes, and Facebook doesn't work well with a small audience size. It's like some big expense. And you'd like to see what the beginning of a campaign for coal but million, 2 million you want to see that II mean, that's great. Not every market makes that possible.Population 500,000 markets where it's literally impossible to have a million or 2 million. So really, like it's a factor of what you can do in your market. We definitely like to go live, like our clients that go wider, geographically, they get more leads for the money and that leads tend to be higher quality. Narrow can be okay. But it's uh, yeah, in general, I'd say. Like, for your average, like, wholesaler, I'd say if you have a buyer, if you're anywhere your buyers run your ads, because you want to get as wide as you can. You don't want to get a property under contract and not be able to do anything with it. But you want to go as wide as you can. If you're a flipper, like anywhere that you know, you can comfortably do your business well. Sometimes we have flippers that will be more narrow than our wholesalers are in targeting but in maybe they pay like a 30% higher cost per deal because of it. But they have all the operational efficiencies that more than make up for that because cost per deal is not the biggest problem you know.So you have to kind of consider it with your with your business but we do have clients doing Facebook ads successfully and markets as small as 200,000 population.We love to see more than half a millioninteresting.And then I imagine when you're you have retargeting ads you're hitting as well on these people. How many retargeting ads are you going deep and then how important is that so everybody understands?Yeah, retargeting I think is like far and away the best money you'll spend on Facebook ads. Facebook is the most robust retargeting platform that has ever been created. It's amazing. And basically that the concept if someone's not familiar with that, is if someone visits your website, you can basically flag them and then reach them later. So think of retargeting like follow up that you can do even if someone didn't fill out the form, because all the time you'll have people coming in through pay per click, and you pay $50 for this click to get someone to your website, and then they don't fill out the form. And then you can reach them for like a penny or two each time on Facebook to follow up with them. And it's like no brainer money spent. Where people go wrong with retargeting is assuming that it's going to change their business from a volume standpoint. It's a it's a really realistically for companies in real estate. It's a low volume play. You don't get tons of website traffic, or clients from retargeting get a handful of leads a month at PAX usually, it depends on your website traffic, because that's the thing. You can't just scale retargeting so you have to think of it like something that amplifies the rest of your marketing, not something where you see that you get a good return, you're going to 10 exit, because you have to text everything the next year retargetingbut it's all for free for dollar. It's great.There's so many golden nuggets in this show. If you guys are paying attention. There's just a ton I'm taking notes as we go. And we haven't gotten the PPC yet. So one more question cuz I know this is gonna ask me next video versus image on ad number one.When you say on ad number one, what do you mean on your cold audience ad? Or in Oh, God, like what are you seeing performing? But we get that question all the time. I my opinion, but I'd love to hear yours. Yeah, I have her. I apologize that this is going to be a more complex answer than you're probably looking for.The answer is both. And the reason is, there's people on Facebook ads that are more likely to respond to certain ads and others where a lot of people go wrong with Facebook ads and when it comes to like a B testingis misunderstanding the difference between predictive optimization versus an inferential form of testing which is more like statistics that everybody knows and learns about. So with Facebook ads the most powerfulway to do this kind of stuff isn't just I run ad a and I run ad B and I observed which one works better. It's to actually like when someone's going to be reached by an ad predict for that individual person, which ad is more likely to influence them. And you will find that by having images and videos, you'll get better results than by having images alone or videos. Although, that said, on average videos are performing better for us. I think they, they act, we've tracked to videos, an increase in lead quality and in the quantity because there's something amazing that especially if you're like us, where we've seen, like some brilliant results with this is if you can have like the person who's going to knock on someone's door later, be the same person who's in the video ad. Yeah, because a couple of things happened. Like you build that consistency, you build that trust that credibility, and you qualify, like a lot of people forget that you like qualify as part of your ads, if someone is just going to be because as tough as it is, that this is the case it is the case that when you see someone you generate your own bias about that person immediately. If you reach someone with the ad that sees your acquisitions person and thinks poorly of them because of how they look or they don't naturally trust them, whatever the case is, they're not going to fill out the form. Yeah, you can naturally attract the kind of people that you're going to have success with. So what happens in our business like the video doesn't create the lead you guys the video creates the humanizationand it gets people to like see you're like a living breathing being almost always comes our company and say, Hey, we want to get videos we want to generate leads. Like if you start with the mindset you're gonna generate leads off a video you already shot yourself in the foot. It's more like you need to generate attention with the videos that we're creating. And use it as a way to get people not to think you're such a frickin blood sucking investor a real estate agents with a bunch of commission breath, spitting out fire out of your mouth. That's what the average consumer feels about us. Like, especially if you're a distressed if you're breaking into bankruptcy or divorce or something, and you just get this guy wants to buy your house. Like let's be honest, the very first impression I have is this motherfucker wants to take advantage of my misfortune. Yeah, I haven't got there. Right andyeah, and when you get to know that person, you you start feeling less like that. Right? Like that's, that's what you feel. Yeah, the video helps that. Yeah, so there's a lot of value to video for sure. I think. I think brown belt I guess is the summary. I wouldn't just run with you and how many ads you have going. Last question. I got them all when you're running obviously you have your your wide ad so like when he's saying you cast in that guy's he's got ad number one. It's probably going to like couple million people or a large audience and the people who engage or visit site that's who he retargets list. So how many retargeting ads you have a retargeting funnel, so to say already just one ad is just like a one two punch. I think with retargeting variety and creative is important. Because when retargeting more so than any other place in the funnel, you're likely to get fatigue. Yep, because if you're doing retargeting, right, your frequency, which is the average number of times that each person sees the ad should be usually we're targeting something like three or four per month. Right? So with that, if you're showing the same ad over and over again, you kind of become a crazy advertiser, just assuming that you showed on that same ad for a 16th time This time, it's gonna make a difference. Yes, it's probably not. So I think I think retargeting having a good amount of variety is important. A lot of people will always think about it from the standpoint of like, I gotta change out my retargeting ads every two weeks or something. I don't think of it that way. I think of it as like, I need to have like 10 ads in there. You know, cycling through because more evergreen.One adds a ton. Yeah, and then what? What you do after that, like, I think videos are great and retargeting. I'd love to use testimonial videos, because you have to think like if someone came to my website, but they didn't fill out the form, but they came there with intent to sell their house, what would be the reason that they didn't fill out the form. The only reason would be that they don't believe that we're credible, they don't believe that they can trust us. Whatever the case is, so you just kind of have to like you know, feel those things out. And I think your videos targeted around those those things like testimonial videos, review videos, that kind of stuff can be excellent. Even if like someone already filled out the form right? Maybe that video could make your acquisitions appointment later do even better. That's part of the thing with retargeting like, it's hard to measure all the impact that it has. But our average client spends less than 50 bucks a month on it. So it's like it's a no brainer for what you get.You know that it's a bit it's producing something good. It's just not a huge volume driver. Got it? But I'm sure the quality though is there and silent about getting as many Alright dude, this was like great any I think you've frickin nailed Facebook. Let's go on to PPC. I noticed with PPC with Facebook but um alright, let's switch gears guys. So like basically let me put this in real estate layman terms. Facebook people aren't like checking out to see what the hell you ate for breakfast. But when we go to PPCWe're switching the game like people are searching you out.So one of the questions we get all the time is Hey, Mike, I'm going to SEO my website. And I'm always like, dude, do you even know what SEO means? There's a lot of work there. Like if you just SEO one blog post doesn't mean you're going to become the top of the search rankings for the rest of the world. Right and become the number one agent people are under that impression. SEO is a very long term gameof what pops up natural when people are searching, but PPC is what pops up paid. So can you walk us throughPPC? Yeah.Yeah, so really PPC, called PPC stands for pay per click. The reason is, you basically pay Google to be at the top when someone clicks, that's when they charge you. So it's, it's pretty simple in that sense. So the targeting on PPC is keywords. What are basically what are people searching? Yep. And then what you do is you write ads that are hopefully going to attract those people. And you create landing pages that are likely to turn those people once they click into leads. And that's the whole game of PPC, biggest mistakes I see people making with PPC, it's easy to just like sending PPC traffic to the homepage of your website or something. And you get a horrible conversion rate with it, I see so many people just sending traffic to their main page or website. And the problem with that is there's distractions, PPC is a really high cost, click and you want to contain it the best you can. So we like to use single action landing pages, where the only option is that someone fills out the form where they leave, and there's not really the there's not really a second option, you're going to convert, you're gonna be gone. And you get a better conversion rate doing that, you get more of those people to give you the information. And then the other thing about PPC where people go wrong, is bidding irrationally happens all the time. And this just happens in a whole bunch of ways. Because when they say pay per click, it's not like Google tells you what it costs for that click, what happens is you bid what you're willing to pay for that click, and you hopefully get clicks at that price. And there's a whole bunch of stuff that happens there. Because the price of anything is just determined based on the competition and what you're willing to pay. Those advertisers that are number one and PPC, they pay a lot more for each individual click, then the guy who's at the bottom of the page that steals a click occasionally doesn't get that much volume, but pays really low for that. So you have to understand there's like that, that diminishing return and everything. But we have clients telling us like I just want to be number one on it. Yeah, that's irrational, right? Because it has nothing to do with the value of those clicks. Sometimes the guy number one's losing money, he might do the most deals, but he's got a crazy high cost per deal. Sometimes not sometimes that's a good place to be. It depends on where the prices are. I kind of think could pay per click, almost like Wholesaling Houses. I could go into a market. And I could say I want to wholesale. And I could think well, what do I want to do, I want to make lots of money by selling the houses for top dollar. Therefore, I want to find the most expensive houses in my market that I think will sell for the most. And I'm just gonna pay really high for them. And that would be an absolutely horrible wholesale strategy. But that's exactly what people do with pay per click, they look at keywords, they think, what are those keywords that are the best keywords, and then I want to be at the top for those and a drag to the top and the price up. Realistically, what you should do in your wholesale is you don't look for houses that are high value, you look for houses that are undervalued. So it's not about what the price is, it's about what the price is compared to what it's worth. Where does the market believe? So what we do is we look in for each individual click, we're looking at what is that click worth? What do we think that's actually going to turn into in revenue. And we're bidding according to that. And sometimes the whole market is just way too high, you're gonna see a good keyword, you don't even show up, because everybody else is just paying ridiculous prices for it. They're all busy. And sometimes everybody else doesn't think it's that great. But our data shows that that's actually a really high quality click. But the whole deal is trying to like it's not about the best clicks. I don't mind paying $10 for clicks that are worth $100 Rather than paying $50 for clicks that are worth $120 What do seller leads? What are seller leads selling for right now.Right now on on pay per click our average across the whole United States is about $260 across all the markets we're in. It could tell you San Diego would not be that. Yeah.Probably, probably honestly, here's what I was. The person I want to mention this is because like people always like oh want to get a lead gen game lead gen game like you're gonna have to invest.And when people are like, like especially in the real estate industry, they don't realize $260 per lead.Well, when you're buying an opt in, you're not buying a leader buying someone who has requested a cash offeron their property, so you're buying almost an appointment or conversation. And yeah, if you guys you guys plan on spending some dough, like it's not going to be cheap, but lead generation number is as it there's a reason why Zappos and, and Bed Bath and Beyond like put so much money into marketing their past customers is because that drives more sales and acquiring new ones we talk about this every week on the show you guys. There's branding and there's there's marketing, there's advertising, they're not the same, but they sort of work together. We're talking about today's advertiser go right at that lead generation. And yes, it works. But you got to have guys like this or you got to have like the right, you got another eight ads, right copy and all that stuff before you dive into it. I've seen so many people lose a lot of money pressing like a boost button. Right? Yeah, I mean it and it just like, you don't want to do that, like Facebook from when I used to be really heavy into Facebook six years ago. And then I stopped it for about four years because I didn't have anything to really sell is building my business.And I didn't mean to build on so when I came back to it, it was night and day different dude. Night and day different. Six years. Yeah, that's that's about it. Yeah, and phases, totally reinvented itself. So like what worked back then doesn't work today. And vice versa. This stuff's always changing. You just have to know how to change with it. PPC, and when you guys log on to the backend of like Google ad platform, you know, everything you say in here, I'll verify because I could tell you that my YouTube ads and my PPC ads are more expensive, but they're way more quality. Like, I'll spend double or triple the amount of money on those platforms. But I get people they're like, Hey, Mike, what's up? Like we get, we'll get clients directly from it. And we do notice the intent based on our end, and we're not selling houses, we're selling video services, right. So um, anything else you want to add on PPC?No, really, is really just that negative copy magic. The simpler the better, like guarantee, like, walk me through some headlines that people try to get over create this stuff sometimes. And sometimes just the simplest thing is like the best, isn't it? Yeah, I guess I can tell you kind of where people go wrong. People assume that creative is better than clear. And creative is never better than clear. When you're searching for something on Google, you're scanning on the page, that thing that most closely matches what you're looking for. Yeah, you don't care if they have like a pond in their headline or something. And that can actually probably confuse you and deter you. Because you're going to give about two seconds of effort to each one of the ads, if that. So the key point there is it has to be stupid, clear how relevant what you're saying is to what the person searching for. We use that we do that a lot by putting like the exact phrase in the ad because even if you say the same thing with different words, it's harder for someone to make that connection. And then you want to do the same on your landing page. Because because you want people to feel like exactly what they find on your landing page is exactly what they searched. Other like little little tricks. We've done a lot of taking someone's precise location on on Google and displaying that to them in their ad. Because let's just say you search and like I live in Lehi in Utah, right, we're suburb sort of Salt Lake City. Most markets have a lot of that, right? You have salt lake city nearby the other areas. Let's just say I search right here. And I search for like how to sell a house fast.And one of the ad says how to sell your house fast in Utah. The other one says how to sell a house fast and in Salt Lake City. And then the next one says how to sell your house fast and Lehigh. Which one of those am I going to click all things equal? Probably the one talking about Lehigh, because that's really relevant to where I live. So that's that's another trick that we're using help help improve a lot from a copy standpoint is we will dynamically insert whatever town even if the town of 200 people, whatever town someone's in, we will insert that into the headline of the ad when someone searches from that precise location. Have you guys done any YouTube ads?YouTube? Yes, we have. However, for motivated sellers, it hasn't been our best channel lead cost has been closer to PPC lead quality closer to Facebook. So it has, it has not been our most successful channel. Maybe we just haven't cracked the code. My hypothesis is I don't think a lot of the demo target demographic is spending a lot of time on YouTube. And like the target ability, there's just as isn't working as well as like Facebook, which sort of has a similar way of doing it. But just I think targeting is a little bit better.And YouTube's a little bit tougher as a direct response platform just because the call to actions aren't quite as obvious. You probably like you think there are other companies you know about YouTube ads, you probably had a lot of awareness. Not quite as many that you've actually like, clicked through the YouTube ad to do business with. I think YouTube really shines is an awareness booking platform moreso than like a direct response lead gen platform. Nothing it doesn't work. It does work. It just in our experience has been more and more expensive. Yeah, yes. I concur.Without 100% And I'm not spending crazy amounts and I'm not like super duper marketer, digital wise, I'm just I could be all those things are saying our checkout 100% Um, let's get into SEO really quick and wrap it up.SEO What the hell does it mean Search Engine Optimization? Guys? There you go do it, how do you do it? You create a shitload of content. And you have to be creating content. And then you have to know how to keyword the content, then you need to know how to structure it. You need to know how to blog, you need to add meta tags, images, link backs, like there's a science to this. Can you walk us through that? Yeah, SEO is an interesting thing. And just to kind of like summarize what it means Search Engine Optimization. Google exists for the purpose of providing the most relevant results to someone when they search. And there are tons and tons and tons of websites, at least 10,000 that talk about selling a house for cash, or fast or we buy houses or whatever the case is? How do you convince Google that your website is more relevant for someone search than one of those other websites? That's basically the artists search engine optimization. So you need to think about what does Google want Google wants to put websites goes to the top that are the ones that provide relevant responses. And the ones that they think are, are actually like companies that they can trust. Because if people always have a bad experience with companies that they find on Google, they stopped looking on Google for companies. So it's all about being relevant and authoritative. being relevant is the content game that you just talked about. It's it's about like, like, for our clients doing SEO, we do lots of blogging. Blogging is really effective. And sometimes not even because people read the blogs. But because the blogs add strength to the other pages on the website, and those ones rank. That's a lot of what it is. There's a lot of technical stuff, like for example, if your website loads slow, Google's not going to rank it as easily as someone whose website loads quickly, because that's a better experience.It's, it's about making sure that you're technically there, you give Google a sitemap and how to crawl your website. It's an from an authority standpoint, it's kind of a popularity contest. It's about getting backlinks. And backlinks are basically links from other websites to your website. And not just a lot of them, but really good ones. Because a backlink if I have a website that Google considers to be very authoritative, and I decide to link to your website, the assumption is I'm doing that because I see something of value on our website. And I'm the popular guy that votes that this guy is worth looking at. And that tells Google that maybe it really is. Yeah, so isn't all that stuff. The reason why like like, Brandon wants to even probably appear on this podcast, he wants to link back from my site back to his site. The reason why I appear on another podcast is I want the link backs from their sites back to our so that you get that authority, but it is a long game to play. So it's just telling you guys for those your SEO, SEO SEO works, I hear it all the time. No, I'm just gonna SEO that fuck out of that page. Yo, bro, I'm just gonna go ahead and SEO the fuck out of my site. That doesn't mean anything. Like it's not it just doesn't work that way and realistic. Like, I've been blogging for frickin eight years, I actually had my real estate site up to 10,000 searches a month, organically back in the day, and Chicago.And even real estate marketing, I had to 10,000 Organic hits a month, why haven't blogged in a year and a half. So I haven't had time and my traffic slowed down a bit. Right? plummets, yeah, there's a game there. You gotta have consistency with it. And it just, most people don't have the assets or the resources to do it right as my point. Unless you're gonna pay a team to go out and do it for you. Like, if you're not a writer, you're not a content creator. It's all that stuff. There's just a lot to consider when you're doing it. I don't think it's anywhere anyone would start. I think it's a game you play over long term, if you're going to commit to it. Person, yes. For this topics and purpose. No, I agree. It's not usually a recommended starting place for a client unless, like, we would start out with an SEO strategy. If we're working with a client that really has that long term vision. And we have we have a bunch of companies like we're doing SEO, and I think 30 Something markets are now we do a lot of it, because it does produce like the thing is SEO over the long term produces the best ROI of any jazz we talked about. So it's amazing. But But what happens where people go wrong is they spend money on SEO for three months. And then they look back at it and they're like, Oh, the numbers don't lie. This doesn't give me a return on investment. And they give up. But they don't understand that the game of SEO is a really long term game and you have to be consistent with it. And you have to fund it well. So it's a it's a channel where like, I it's not cashflow friendly. But if you compare it to other long term investments, I would invest my money in SEO before buying a rental property hands down. Because SEO compared to the rental properties can perform way way better in the long term. I don't invest 50 grandAnd then to the downpayment on a rental property, and then expect that I'm going to have a 300% return next month. But people do that sweat after March. Yeah, yeah, exactly what equity. Yeah, I agree with everything that you said there. This has been awesome. We went a little bit over, but the content was so good. We just kept on going. So I want to respect your time, Brandon, we appreciate you coming up on the show. sharing all this insight ton of nuggets on there you guys go back and listen to this one more time. If you guys want more about SEO, content, research to the blog and podcast episodes, we've gotten Trevor, Trevor mock from Karen, they have an amazing SEO website platform, he's really sharp and all that we have a bunch of other individuals that you can reach out to if you want to learn more about SEO, or call Brandon here, because these guys do all that stuff, too. But dude, you are a freakin killer, amazing show. Why don't you go ahead and tell our listeners how they can reach you if they need. They can check you guys out further. Yeah, I appreciate it, Mike. So the best place to check us out would be Bateman collective comm slash our ELP. That's, that's a page and the reason I give you that page specifically is you can go right on there you can schedule a call with with me or someone on my team to talk aboutto talk about what this is for your market. The really cool thing that we have that no one else has is the largest database that exists in this industry about what generates results for motivated seller lead gen, and how that is different across different markets. So we can give you a lot of insight into what might be the best strategy for you.And also, I know there's some people listening here who have tried these channels before, and you haven't had success.Our offer for that is basically a free audit. Like we can jump right into your Google Ads account right into your facebook ads account, right into your your website for SEO purposes. And look at exactly what he did. Where people go wrong with this as they keep on just like throwing money at things and then throw money at something different and throw money at something different. And just hope it works. But they never understood why something didn't work in the first place. The first step to actually finding success, if you haven't had it yet, is figuring out where you went wrong. And we can help you figure that out. It's a free service that we provide. Brough I personally will take a look at your campaigns. So that's uh, yeah, that's something that we're willing to do and I'd love to help you out.Thank you, man. Appreciate it. Appreciate you guys. Listen to other episode of the real estate marketing podcast. You guys know where to find us connect with us on social Facebook IG connect on our YouTube channel, make sure you subscribe, and check out the rest of the content on our site. And if you're stuck trying to figure out what the hell you're going to do in 2022 and you want to build your personal brand, get your ass on video and call up a real estate marketing Dude, we will script edit and distribute your video content and we make the process really fucking simple. Don't overthink this stuff on content creation 80% of your business is going to come from the people you already know videos how you stay on top of them and nurture that audience it's very simple formula. So appreciate you guys have a great rest of the day and we'll see you guys next week. Peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then scheduled time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

Quite often on the show, what you'll hear me say is stuff along the lines of "Hey, you are just a salesperson chasing another check if you are only counting the commission as the real value of closing a transaction instead of leveraging your transactions. When I was selling real estate, the goal of the listing was not to sell the damn house, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represented. It's never a matter of just selling a house. So today, Sherry Johnson is going to walk us through exactly what she calls sort of the gold mine pipeline. She's a coach nationally. She's been doing this for years, and she's got a wealth of knowledge. She sold for almost 10 years, then went into leadership and management with a huge company, Howard Hanna Real Estate. There, she grew the sales volume of 750 agents from 600 million to 1.7 billion in four years. Today, she provides solutions for agents, individual agents, teams, large teams, mega teams, and also provides management and brokerage executive level coaching for companies.Three Things You'll Learn in This EpisodeWhy you should be running a business and not being a salesperson chasing a checkWhat the goldmine pipeline system isHow to grow your sales volumeResourcesSherri Johnson CoachingReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast, another Friday here, and actually, this show is gonna go live tomorrow. So this is like real time, like, I'm low on shows, and I'm loading up. But it's a good one. I was just on her podcast. And I know the last few weeks, I've been doing a lot more like training and whatnot. But I wanted to bring on a coach. And she's got a really cool system. Quite often on the show, what you'll hear me say is stuff along the lines of like, Hey, you are just a salesperson chasing another check. If you count the real value of closing a transaction that only commission you have on that deal specifically, and not leveraging your transactions, the next one. So when I was selling real estate, the goal of the listing was not to sell the damn house and it was gonna sell fucking house. The goal, the goal was to leverage the house for additional buyer leads brand building, and certainly to solidify the relationship with the person that we represented. Because it's never a matter of selling a house. Like my goal is to sell everyone for houses and under referred into for more relationships that I can read, rinse and repeat the same damn thing. So we're talking about running a business and not being a salesperson chasing a check. So our guest today is Sherry Johnson is going to walk us through exactly what she calls sort of the gold mine pipeline. She's a coach nationally. She's been doing this for years, and she's got a wealth of knowledge. So without further ado, let's go ahead and welcome Miss Sherry Johnson to the show. Sherry, how are you and thank you for joining us.Hey, Mike, thanks for having me. I'm excited to be on your awesome podcast and talk about this. Yeah, it's gonna be to be hopefully one of your best episodes I have, I think.Let's go in. I want you to tell everyone, just brief background, who the hell are you? Where do you come from how you been doing this, and then we'll get into it.Awesome. So I am in Cleveland, Ohio, born and raised, and I've been a real estate broker for 25 years, I'm going to 26 I was a top agent at a company we had two huge independent companies here in Cleveland. So I sold for almost 10 years, I then went into leadership and management with a huge company, Howard Hanna real estate. They're huge. We had, I think I had 750 agents in my territory after managing a couple of offices. Through the goldmine pipeline system that I created, when I was an agent, grew the sales volume of those 750 agents from 600 million to 1.7 billion in four years. And that was done through aggressively coaching and helping agents through the go my pipeline, but also, you know, going after being a listing agent, and as you said, selling three to five houses off of every listing and also, you know, getting clients for life and building a 90% referral base. So four years ago, or maybe now almost four and a half years ago, I started sharing Johnson coaching, which was a life goal of mine since I was 27 years old to have my own national speaking coaching and consulting company. We provide solutions for agents, individual agents, teams, large teams, mega teams, and then we also provide management and brokerage executive level coaching for companies and we are our preferred coaching company for some of the large brands. But at the end of the day, it's all about giving and adding value to agents to help them compete and win at higher level and grow really amazing businesses while working smarter, not harder. And, you know, not getting distracted by a lot of things out there. lead sources can come we're gonna talk about that, where can you go deep and one of those is with your database, or client base, also known as and I think we you know, there's there's lots of ways to do this business. I think agents just need to focus and have a system and a strategy and that's what I'm gonna deliver today for you with the goldmine pipeline. I have two kids by the way, I didn't mention that.Manage that you managed to finally get a couple kids in there through all this.I love my daughter Tori and 14 year old son Matthew, they're like little awesome individual. Many people they're just amazing. And they inspire me every day and I'm a big runner. I run half marathons and I love to run and I love I love real estate. I'm just like so stoked to be here. So thanks. Cuz you're amazing. And you were amazing on my podcast, by the way, sothank you. Yeah, well, um, let's get into it because you're exactly right. When you say there's a system, they're running this business. And I think we're the why so many agents like fail from the beginning is because they don't approach it like a business or have a system to it, they approach it, like you're working in for a sales position, and you're working for someone that hires you to go out and sell stuff each and every month. And you can't run a business that way. It just won't work. It just, it doesn't work. I mean, statistically, and I hate saying that cliche, but 87% of agents fail after five years. And that's because for reasons that's four out of five people don't make it. And I think a lot of it has to do with what they're being taught at the very beginning. Cold calling door knocking and you're burning people out, you're so you're taking like a bunch of sales, people who aren't even really sales, people are trying to mold them into salespeople, and then it just turns into an ugly mess. So let's get into this gold mined pipeline and start from square one, I want you to walk me through sort of give me what are we going to focus on first, and let's go through sequential order, so everyone could sort of follow it,I send out so you are the CEO of your business, you're gonna call yourself CEO, but you have to run out like a business, as Mike just said. And, you know, it's, it's not just gonna happen, like people, I think, get the get their license, and they mistakenly think that everyone in their sphere is gonna use them, which happens at some point, it will happen. But you have to have a plan. And we can't hope that people are just going to use, you can't hope you're going to do this business, you have to actually have a plan and make it happen, and be intentional and on purpose and what the goldmine pipeline is going to do for you. And what's so great about this pipeline, Mike is that it works, no matter what someone's current production is, okay, so if someone's already doing eight or 10, or 15 million or 20 million, they can use it to do 10, or, you know, to grow their business double or triple it, I have agents that are doing 100 million that use this system, everyone on their team is on it. So it doesn't matter what your current production is brand new, or you've been licensed for a long time. So it doesn't matter your years of experience, it doesn't matter your current production, this will create what I love the most which every agent, the reason 87% fail, is they don't ever develop consistent or predictable monthly income and they sell a house one month, don't sell a house the next month. And it's this ugly roller coaster issue. So perfectly stated. It's like, they just don't have enough people. And the biggest thing I've seen over these 26 years of leading and developing agents is that they have like two to three people that they focus their time and attention to over a 30 to 40 Hour Work Week, you've seen this movie, doing research for those three to five people. And they just don't have enough people that are having have conversations with enough people. And so while agents discount the ones who say, I'm not going to do anything for six to 12 months, they don't put them on a list, they never follow up with them. And what I say is opportunities are not lost. We didn't lose those opportunities. Those people went and bought a house eventually and listed their home with somebody else. So opportunities are lost, they go to someone else go my pipeline system will help alleviate that and not have that happen anymore. When you lose that listing. You know, agents will say to me Why didn't believe these people because they said they weren't going to do anything for a couple of months. And two weeks later the house is you know, frickin listed. And there's a sign in the yard or they see an MLS and they're like whiplash thinking How did this happen? And I'm like, Well, you didn't maximize the opportunity. And you didn't overcome their objection to listen, somebody else did. The what the goal my pipeline system will do is create consistent and predictable monthly income, which I love. So you're starting out and you want five grand a month or eight grand a month or 10 or 12,000 a month or more. You can create consistent and predictable monthly income by having more people on the list and taking everybody I mean, do we really care when I meet somebody at an open house and they don't know they started looking, you know, my line is hey, I work with you at your pace and your speed. Whether this takes two weeks, two months or two years I'm not going anywhere. Right and we take out that like Parana pneus of like I only want to work with you if you're ready now and and so when people like that they like that I'm not going to show houses for two years for God's sakes that's another problem people do but I'm saying is keep them on your list because even the two year person is going to sell in less than two years Okay, they just haven't wrapped their head around that yet. So what happens is they agents are spending all their time and attention on these two to three people they consider a buyers and if those things don't pan out Mike what do we have? We have like a big fat wellthis is what happens when you do I mean it's why the peaks and valleys everyone spends time on the two to three you close them you're like shit, I need two to three more. Then you spend two to three months trying to find those two, three more than you rinse and repeat the same fucking thing over and over again. And that's why the average agent only sells six to nine houses. I could trip over six to nine sales a year. But I want to point out something that you said, it's really good. You're right, you have to, it's like, you meet someone in an open house, you have a good conversation, you know that if they were ready now that they would probably work with you, you just either get that feeling or you don't. And same thing, if it comes off a lead online, you're like, hey, you have a good rapport with somebody, Okay, I gotta, this guy's gonna buy a house. But the problem is, he's not gonna move here till about nine months. So How the hell am I gonna stay in touch with them? Listen, folks, if you just like continuously, every time you communicate with them, for the first time that you meet them to the time they're ready, if it's always about work, you're fucking slick salesman, at least in their eyes. And there's a way to humanize and nurture that relationship through other ways that you're not always having to talk about work, like trust me, once you meet someone first, and you establish the point that your agent, like, great, I got your an agent, okay, but doesn't mean that every time you talk to him in the future, you're gonna be like, written by anybody where he saw you already. So think about that salesperson that did that to you. Usually, it's in the form of a financial planner. And every time they come up to you, they just keep coming after you, you're like, your ego ready to go, we're gonna go dinner, like, I know, you're trying to sell me something, and then we get turned off. So I'm really interested to see how you're going to position this Go right ahead, keep going.So the goldmine pipeline will actually cast a wider, bigger net, so that you're having more conversations with more people at varying stages of their home buying or selling process. And so some of those people are going to be a, but that might look like a right now, some are going to be be some are gonna be C and then in the pipeline, where we define a, b, and c is like, A, it's going to be 70. In the next 60 days, they're given Lister or bi, B would be up to six months, and C would be over six months, right? And what happens is we actually take your list instead of Mike, everyone has a list of leads, and we take the list, and you actually monetize the sales value of each of those people. So if you're in an average $400,000 market, and you have 10 leads, that would potentially be listing prospects, even if you haven't even spoken to them yet, you just know they might be a possible listing. And even when you know you're getting 10 of those leads for 100,000 apiece, we're at 4 million already right now, just intend. Now you say okay, Sherry, I've got 20 potential sellers, at varying stages of ready to sell. Now I met 20 times 400, a pop or $8 million. And I haven't even talked to you about your buyer side, potential client relationships yet. So think about this. So now go to page two on the form, and the strategy and we're gonna look at all buyers, okay, same thing, identify what timeframe they're in roughly A, B, or C ranking, and then put a value for them. And when we add that up, and it's 10, we've got another 4 million if it's 20, we have another 8 million. And so if you have 20, buyer leads and 20. Let's do it. So it's many of you do, you're sitting on what I call unrealized business, when you look at it in terms of monetized value, not because we look at people as $1 sign sale, but because if you saw what's on your pipeline right now, and it was $16 million, I think you'd feel like the Rockstar agent that you are or could be, right? So coaching is not making people great. It's actually bringing out your potential of what you have. And you just don't realize youhave given potential.When agents come to me and they say, oh my god, here's a here the two bad examples everybody resonates with. They come to me and they say I have these three things that are happening. And I'm going out of town for you know, four days. I said, okay, can any of them happen before you get them any signed before you leave now? Okay, great. Let me know if you need anything. Well, two of them got listed. When was one was an expiring listing for 350 that got listed by you know, it's sold, actually. The other one got listed. It was 215. And it was that lifted by another agent in the office. She lost that so both those deals are gone. Before the four days are up. She comes into my office. My name is Jane, God bless her and she says you're not going to believe this. And I said why? She said my buyer that was going to write for 450 bought a for sale by owner. And I said, well, obviously you have other people in the pipeline. She said no. And this is what we hear. I was counting on those three things. She's crying, she was counting on a commission. I'm gonna sucks people. This is not how you This is why you are failing. And so to be totally blunt, it's like, oh my god, okay. So now as you said, we have to start over 90 days, two months it takes to cultivate, so then conversely with a better story, so you cannot just have three eggs and The basket people, it just it's not the way to do this business and you'll hate it. It is an up and down financial roller coaster. And again, any one of those blows would have been would have sucked just one of them all three, she didn't have if she had 25 or 30 more people to go talk to you, okay, she could have absorbed those hits. And then and and failures, you know, as out of her control a little bit. But like she could have gone to those other 25 to 30 leads, she didn't have anything in the backlog. So on the on the opposite spectrum. I had an agent come to me, one of the office and she came in and she said, You know, I feel like a loser 15 year veteran. Okay, she said, I feel like a loser. I said, Well, you're not a loser. She said, But I only have four buyers. And I said, Okay, handle the forum, I said, how many people you're talking to about listing their house? And she's like, well, I have a lot of those I said, are touch that have a ton of them. They said, Well, what's a ton? And like she said, I have 25 of those at least. And I said, if 25 listing leads, and you're telling me you're a loser, right? She said, Yeah. And I said, How many of those people are moving out of state? And she said, none of them and I said, Okay, so you have 54 pieces of business right here. Go fill this out, write down the numbers, fill in the blanks write down that value of each one of those potential sale, she came back 12 and a half million dollars. Okay, she's hugging me. She's feels like 10 She feels like 10 million 12 million. And And the truth was she about a 225 average sale price. And what I what she said to me, Mike is this, and this is where we fail again, she said to me, Well, none of these people are asking me to list their house. And I said they're not going to like we know what to do when a lead says Hey, Mike, I'm ready to sell my house. Hey, Cherie, like, I'm ready to go, I already bought a house and moving my leases up, I've already sold my house, I need to do this. Now. We know what to do when people call us. And when they do. What happens for these agents is it shows up in a blue frickin Tiffany box with a white bow on it, it's a gift. It happens once in a while. And it doesn't certainly doesn't happen often enough for people to make 150 or $350,000 a year. So if you want to be an agent that's making more money, you have to go make this happen. And so I said to her, they're not going to you have to add value and get yourself appointments of these people and get them excited about moving and go see their house. And so once you fill this pipeline up, she had, again, 54 pieces of the business 24 or 25, listing leads, and 29 buyer sides. And I said to her, you don't have any dialogue scripts, or talk tracks or strategies to get an appointment. So you need to come to life coaching each come i training and Thursday, whatever it was, and I'll teach you how to get appointments. So we fail, and we suck miserably as an industry at adding value to convert leads into clients and then getting appointments. So if you you could actually work a smaller number of people and just be more effective with a better strategy and get more business than trying to throw you know, whatever.I mean, these are these are conversations. All right. These are. So these are so in would you say within the last three to six months? What's what's timeframe, like how often? What should we call these as like conversations that you guys have had, whether you're buying or selling with consumers, over a periodof what? Well, whatever it takes. So people stay on this list really until they buy or die or tell you to stop calling and most people are not going to tell you to stop calling unless they have bought something. So I followed up with it with a lead from an open house Mike for 11 months, I didn't show houses for 11 months, I followed up with a 45 second voicemail that I left people that said, hey, Sherry Johnson, with XYZ company, I sent you some less days I'd love to show you these houses when you're ready like no this day or this day. They didn't call me they didn't call me. And there are many coaches out there that say after someone goes shoo, you know, dump them after the third time. That's not my strategy at all. If they're just not calling me back, that's okay. I actually would call and laugh and say, Hey, tell me if you want me to stop calling and I will. But I probably won't. I'm gonna I'm gonna call you again next month. I'm going to call you again next month. And what happened is these folks were like, in the 11th month, which coincidentally happened to me November, they said to me, Sherry Johnson, you are the only person that stayed in touch with us. We'd like to listen and sell our house. Can you come over this week now? I was like, yeah, and then I and then here's what's crazy. They listed and bought with me and then less than two years in less than two years they did it again. And that time the house I sold them was for it was a 450 list and they bought for 650 and this is a repeatable and the fortune is in the follow up people it is how long did it take me to make those two calls a month, right? It did. I made two calls. Add value, I stayed in touch. And really those people had I not stayed in touch with them 11 months. So here's what's cool. The Goldmine pipeline is like the Alaskan pipeline, it goes on forever. And you're sitting on a goldmine if you build a big enough backlog of people, like I used to sell 75 houses. And I had about 125 good leads on my list at all times. And so you can very mathematically with my formula, figure out exactly how many people have to be on the pipeline that you're going to convert over, you know, the next 636 12 months, you need business six months from now. So when somebody says they're not ready, that's okay. That's awesome. I actually need business eight months from now, because I don't know where that sales gonna come from. And this is funny, Mike, this actually came from me sitting around as an agent, saying, where's my next deal coming from? I did about three and a half million my first year in 1996, when we still had books, and we weren't online, really MLS books. And, and I was like, where am I getting my next sale? So I would write down everybody, because I'm even remotely talking to you. And then I would write down everybody about buying. And I would add it up. And I would I would be like, Look, I could do 8 million look, I could do you know, it'sfunny, I used to run around the notepad. That's how I kept track, as I said, but the white notepad and I remember having like 10 pages of people, I would just go through those names every day. And I would write my last notes. There's no system of follow up, and it's okay, follow up on this one, or I'd add it to my paper calendar. And follow up on it. So let's get into the communication part. Sure. How are we staying in touch? What's the conversation? Like? Are you reaching out on phone? Are you hitting any given them through email? So let's just take the average person that you have a conversation with, but I think where people get stuck is like, alright, they're not ready. But what the fuck do I say to them during this time? So like, let's get through the nurturing content? And how are we nurturing these people until they're ready, because you can't, you have value but you can't always be like, by you got it, it's there's a thin line, right? There's a you can always just be like, you can't be that slick salesman, but you can also be that non aggressor either, because that also says something. So what is the communicationyou're doing? Once somebody comes into your fold into your environment, they go on everything, right, you get their email, and you add them to your, your, your Facebook group, that's a private group that only your clients and past clients and family friends referral sources are in, you start to build a relationship with them. And, you know, if you identify at the beginning, you say here, I have an exclusive homebuyer guide that has everything I need to know about buying a home, I tell agents to take the explicit homebuyer guide, we give them one, but if you don't, if you already have one, and break that into like 15 emails, if they're gonna buy with you and list with you, you use that campaign and you say, it's never too soon to have me over to look at your house, I'm not coming to list it. I mean, I am coming to list it. But I want to come there first and see the house. Because I add value to the process before you go to Home Depot or hire a contractor. I can tell you, I could save you time and money and tell you exactly what to do with that slight floor in the back hall that you're thinking needs to go because you haven't sold a house in 15 years. And you don't know that today's buyers love slate. So you can add value early on. And then what happens is those people are like, You know what, we met you and now we're excited and the interest rates and this and that, we're gonna move it up, and now we're going to buy and move sooner. So I would put them on a very good email campaign doesn't have to be complicated. You don't have to spend a ton of money on a CRM, you can if you have a CRM, these come with those, you could just develop 16 emails that go out over time, with different points where you would say, you know, I'm still here, I'm if you're looking, if you're ready, still thinking of making a move? You know, for your SI people, I think your follow up, you know, a lot of times people make the mistake of thinking a C person is a C person six months after they put them on the list. And it's like, they could have changed, and you just, you're remembering that you made them a C, but that was six months ago or three months ago, they might see people turn into eight people very quickly. And you want to be the one that maximize that opportunity. So I would I would call them I would put them on an exclusive buyer program. Like everyone says, Well what's so exclusive? Well, it's yours number one and you are different than every other agent. So if you don't know that sit down over the weekend or this tonight and say what am I doing that's different than everybody else. My homebuyer guide was my listing tool like I used it as a prop and it got me more listing appointments because I would talk about the buying side but then I would quickly sort of identify you know, I want to come into your house that helps me to see your house while I'm out looking for a house for you. I can see your room sizes, your furniture, colors, things you love about your house and you You heard about your house. And they're like, Oh, no one's ever done that. That makes sense. And I just say, that's how I do things. I want to come see your house, what's in their house. Now we're talking about listing it. Now we're talking about a time frame. It shortens the sale process. And if you all would listen for like a second, here you are salespeople, like we said at the beginning, and your job is to get appointments, like nothing happens. You're not going to write an offer, not going to write a listing contract. If you don't have appointments in your in your schedule this week, it's not going to happen again. And I don't want that to happen is you have bills to pay and your whole family thing. Sure, you know, outworking and I want you to be in that 13% That's actually making money. So go my pipeline, over time should be carried around with you. And when you get lower, you start to see that you sold everything, if Bill your calendar by going back to that thing and saying okay, well to a bar.Like seriously, just go out to a family party. Okay, get together, like, oh, yeah, you have Thanksgiving, like this time that Thanksgiving, Christmas, Halloween, all the parents that were just trick or treating around the neighborhood's 10 to 15% of the people that you're walking around are moving this year, and all of them have referral for you. But here's what we're talking about is talking about building your audience building your list over time and building the wider net. She mentioned something that was important. The Facebook group, not all communication always has to be about real estate, that drip campaign should references just one touch through emails. But if they're also the Facebook group, or friends on Facebook, she's probably also talking about the news restaurant in the community. Right, right. She's also talking about a picture with her fabulous kids. She mentioned earlier, I'm sure it's mixed and matched somewhere in there. And it all starts by that little homebuyers guide you have what's the hook? That was the what gave you the excuse? So like, do you guys have any tools? Or do you guys have any content you own, you guys have any original content that will position you as an expert, like you have to have the basic tools and know your brokerages site is not good enough, because that's their tool, not yours. And you need your own brand. I mean, that's what people are hiring. Soyeah, it could be it could be educational, you could do a video series on your homebuyer guide, put on your YouTube channel and say, Look, if you're interested this is this is available for a minute already. In the meantime, I'm not going anywhere I work at your pace, your speed if we need to, if we need to move that up quicker, I will. But in the meantime, I'm going to put you into our system. And I'm going to share with you we do stuff on you know community involvement, we do a lot for the community, it's just other stuff outside of buying and selling and you're gonna love it because it's all great information. And it's part of the community, we all live work and play, I think that say, I love having conversations that have nothing to do with real estate, because you're at the center of those. So if you haven't done a networking event where you put four or five or eight women together that could all help each other, you know, do that. You're the, you're the center of those things. And when eventually the someone's gonna say, Hey, how's the real estate market share, and you're gonna start talking about the real estate market, everywhere you go. And like you said, this, you know, I made $18,000 at the carwash because I said real estate and I and I was available. And I I capitalized on talking to someone, which is again, what you're supposed to be doing, you know, if you don't like the word prospecting, I say talk real estate to everyone you meet, everywhere you go, you're gonna bump into people, Kid event, sports event, a work event, holiday event, birthday, whatever, you can make money in this business so easily, if you would just think about serving with, you know, value add a value driven strategy, the goal mind pipeline, what's so cool about this is that on the very last page of the pipeline, we separate the A's from the A, B, and C. And when we look at all A, B, and C, it's a pretty big number 16 20 million, whatever. When you just look at the A's, you're able to now forecast like a business owner, what your sales and listings will look like over the next two months. And ultimately what your cash flow will look like which again, we never see that we agents or make money, make no money, right? You don't have to be in that feast and famine, you can actually look at and say I'm I should, over the next two months, make this and this and now you're saying predictability, predictability, I now am in control of my business and you can make whatever you want. You want to double your business, double the amount of appointments should go on, put more people on the pipeline. And by the way, I almost forgot to say like if someone says they have a referral for you like this one guy friend of mine, Josh said I have a referral and my neighbor wants to sell and we're like in a park There's no way I'm getting that information right then. And I said, great, cool that his neighbor, they live in a 650 plus neighborhood. So I'm going to write on the goldmine pipeline under listing lead Josh's neighbors 650. Why cuz I want to remind myself to call the lead referral source, right? Otherwise, that's going to go through the cracks, I'm going to see that house listed and be like, Oh, my God, I talk to somebody and be pissed at myself. Now, you won't be because you put Josh's neighbor 650 on the go my pipeline sheet as a reminder, as a placeholder until you get the clients actual information. So this system is like simple, but it's brilliant, if I may say so. And I've helped 1000s of people like that we're gonna quit the business, say, You know what, I did this. And now I've already sold 3 million. I mean, we take people from a million and a half to 6 million in one year, we take people from six to 60, and so on. So you know, if you want a copy of this, I'm happy to you know, go to just email me, man, you rock at Sherry Johnson comm. We'll put that in, in your podcast if you want. But I'll give you the system, the form and the ways to maximize it. It is a simple system we have provided also in an Excel spreadsheet for people who like it, most agents don't like Excel. But the bottom line is talking to more people. And using this as this is your list to follow up with every week. And if you can't follow up, because your scripts soccer you feel like you just can't you're dead ending everywhere, then, you know, hire somebody hire coach, though, listen to some free content that is out there.So easy, though. Like, it's so easy, like you can't, if you can't follow up? No, I'm just gonna tell them I quit the business like you're not, it's not gonna work like this is really simple. And I don't want to be the negative Nancy over here. But you'll just be honest, like if this is really simple, so I want to, it's so similar to how I used to run my business back home. So here's what I walk you guys through this. And we'll wrap this up and get Sherry's info. So you guys can get a copy of this thing, you definitely get it. But I used to carry a yellow pad in my back pocket. It's how I got started. At four o'clock in the morning in the nightclubs during bottle service, I'd be getting everyone's drunk email addresses and phone numbers. And when conversations for me to get them to start talking about a house was always asking them what they do first, and they always have to ask you what you do next. And it always opened up the conversation for real estate. So like if I knew that 10 to 15% of the market moves every every night, or every night, every year and every night when I go out. I know that I'm just looking for 10 to 15 people to talk to I don't know yet. What I ended up doing was building an email list and a direct mail lists, just friends and family some conversations with real estate or not. But I would always add them to my direct mail list, which meant they got my next touch each and every month. I always add them to my email list, which meant they got my next touch and I wasn't ever talking about real estate. I was just building an audience and it still worked. I was I was I was wishing people happy St. Patty's Day in town where the bar specials were. I was wishing people happy Valentine's Day. My direct mail pieces were just like toilet humor. Fun facts have nothing to do with real estate. But what I realized is that if you have brand associated on communication, whether it's a shirt, you're wearing a hat, you're wearing the sign and Sherry's video right here behind her I know she has Sheri Johnson coaching, she's not doing that on accident. She's doing that on purpose, because you might not be listening to the audio of this. You might be watching the video and um, she's branding, branding, branding, but that consistent communication, because you're right 80% of those people that you have conversations with, end up hiring the first person they meet with when they're seriously ready. So just because you have that one conversation up front, like it's your job to continuously follow up and you don't always have to follow up in a way that involves them, like hogtied them and sending them into a house and getting them pre approved. Like you could just be in relationship with people but it starts by consistent communication to the same audience over time, not only build your brand, but get those people that you're talking to once to actually come back. Well put Jerry, I love it. Why don't you go ahead and give them your website again, so they can know we'll get this all wrapped up?Absolutely. So you can find us at Sherry Johnson calm and that is Sh e r i Johnson. No t so Sherry Johnson sh t ri johnson.com. If you're listening to this, and in there is a on demand webinar on the go mind pipeline that you can download in a minute and just put in fillable form it'll email the the download of this very strategy as a web. It's on our it's on demand, an on demand webinar. The other thing you can do is send an email to you rock at Sherry johnson.com and ask for the goldmine pipeline and mentioned this podcast if you want or just say I want a copy of the Gulf, my pipeline, we'll send it out to you right away. And we have you know, my podcast is you Rock cherry Johnson, are you rock to share Johnson podcast, which is really fun. You can listen to our exclusive interview with Mike because it was fantastic and it was awesome. And yeah, that's how you can find us love to love to share anything with any of you whether you want coaching or you just want some really good free content, I have a tendency to give out a lot of just helpful staff to help you and if you do want coaching, we're happy to help any of you. You could also see all of the coaching programs on my website.Love it. Thank you Sherry class, give her a call. Look her up guys and thank you guys for listening another episode of the real estate marketing dude podcast. I appreciate you guys each and every month. Why don't you guys go ahead and follow us on social if you'd like to contact us seeing subscribe to the show, follow us on Instagram, Facebook, YouTube, subscribe to that channel. And you know if you need more real estate marketing help, we'll script that and distribute all your video content for you without making you look like a total loser on camera will make you look really really really cool. And I think you're gonna be happy with the results. So why don't you give us a shot? Visit us at real estate marketing do.com real estate marketing dude.com We appreciate you guys listen another episode. See you next week. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

How do you price your work? How do you price your design? Pricing is one of the most complicated topics in the creative industry. No one wants to talk about what they charge and how much are they making for various reasons - unhealthy relationship with money, scared of being judged or worse, feeling they aren't good enough to be even charging. In this episode, Jasmine Holmes will reveal some of her pricing secrets so you can have an easy as pie pricing experience when you send your next quote to your client. What You'll Learn From This Episode:Why you should stop discounting your rates just to get the jobWhy you don't have to wait for things to be perfect to get startedWhat are the underlying money issues that could be affecting the way you price your workWhat is value-based pricing and how you can use it to make more moneyWe talked about the roadblocks that are hampering your ability to receive more money and how can you make some easy changes to help you nail your pricing. There's so much you'll discover in this episode so grab a cuppa and enjoy!More Business Strategies and Resources:Visit My Website: https://myedeleon.comHow to Start Your Online Business as an Artist: https://programs.myedeleon.com/obs-kitFree Weekly Training at Successful Creative Entrepreneurs Community:  https://www.facebook.com/groups/successfulcreativeentrepreneurs

Meet Phoebe Lapine, author of SIBO Made Simple.You may already know Phoebe Lapine, since her work is popular in the SIBO community.  Resources MentionedSIBO Made Simple | EP 47 | SIBO Success Stories: Real Patients Talk About What It Took to Come Out on the Other Side with Sarah Kay Hoffman and Davida LederleSIBO Made Simple: 90 Healing Recipes and Practical Strategies to Rebalance Your Gut for GoodThe Wellness ProjectThe Happiness Project12 Months of Whole HealingWhat is Dysbiocide?Plant Power {Episode 13 with Dr. B}What is Perioral Dermatitis?Don't Miss These ThoughtsPhoebe's personal health story, her symptoms and when/how it all startedWhat is "healthy hedonism?"Hashimotos + SIBOHealing after being malnourished from malabsorptionWhat it looks like to heal SIBO without the conventional antibiotics"Treatment is very different than healing."Cabbage + l-glutamineWhat Phoebe wishes more people knew about SIBO"If you're stressing about what you're eating all the time, no amount of kale will make you healthy."Phoebe's three convictions around gut health and gut healing.Pickled CabbageDuring the episode, Phoebe mentions pickled cabbage. She also mentions trying just the cabbage juice, in the event that you don't want to consume the whole cabbage.I want to echo this.When I first started healing, instead of eating a ton of fermented foods like sauerkraut (ie. fermented cabbage), I'd simply take a few teaspoons of the juice.At the time, I didn't make my own sauerkraut. Rather, I bought it in a jar, then pushed the cabbage down far, while the juice rose.That practice never made me feel any bloat.Today I sometimes still do just the juice, just for a little extra boost. Also, because I'm the person who loves to eat things deconstructed, always. I used to eat a Twix, layer by layer to make the enjoyment last as long as possible.Anyways, I digress.Give the juice a try and report back to me if it works well for you, too.p.s. 100g red cabbage contains around 300mg, or 0.3g of glutamine. (source)More from A Gutsy Girl1. Welcome to A Gutsy Girl Podcast2. Hang out on Instagram3. BFF's on YouTube4. Free resource: The Master Gutsy Spreadsheet5. Rated-G Email ClubBtw – don't forget to grab a copy of your 90-day healing journey journal (there is also a PDF e-version you can download today HERE). Wrap UpTime to wrap this up. As always, a huge goal for this show is to connect with even more people. Feel free to send an email to our team at podcast@agutsygirl.com. We want to hear questions, comments, show ideas, etc.Did you enjoy this episode? Please drop a comment below or leave a review on Apple Podcasts.Xox,SKH

As a human being, especially a highly sensitive person, you're going to have lots of feelings, many of which will be “negative” ones. Especially when it comes to the things we care most about, such as our marriages and relationships.Does this mean you have to suffer through them, grin and bear it, or resign yourself to having an unhappy life and relationship? Of course not. You can, of course, thrive in life and love. But that will depend on how healthy your relationship with your own emotions is.  This episode is a deep but quick dive into how to safely feel your feelings, so you can develop a great relationship with them and feel safe and confident no matter what comes up in your love life.For you, HSP, with your big feelings (or long-lasting-won't-let-up-easily feelings), this episode is gold! So buckle up and bring a pen and notebook, because there are so many gems to take note of today. We cover:4 reasons you want to learn to safely feel your emotions and the benefits that you'll start to experience when you do Why doing so will be one of the best things you've ever done to have a great marriageWhat emotions actually are and are NOT A specific process to get you startedWhat feeling your feelings does not mean and the mistake it's so easy to make Troubleshooting and tips for how to develop this most essential skillLittle adjustments for those with traumaA great metaphor to help you get the feel of this skill so it feels like the loving peace-inducing approach it is (instead of torture!)This is at the very top of the most essential skills we can learn as HSPs --and humans-- to have better relationships and be more successful in any arena in our life. If all of us become masters of this, our world would be such a different and more loving place. It starts with you learning it and reaping the rewards in your own life and marriage.SHOW NOTES:Emotional Safety Development Quick Practice (scroll down the page to the video)Click to schedule your consultContact:  hannah@lifeisworthloving.com

Featuring Bitcoin Beach's Mike Peterson. This episode is sponsored by Nexo.io.On today's episode, NLW is joined by Mike Peterson, director of Bitcoin Beach. Bitcoin Beach is a community project in El Salvador that has spent the last two years helping individuals and companies integrate bitcoin into their daily lives and long-term habits. President Nayib Bukele cited Bitcoin Beach in inspiring El Salvador's bitcoin legal tender law. In this interview, NLW and Mike discuss:How he came to reside in El SalvadorHow the bitcoin community project startedWhat drove community adoption at the beginningHow remittances and COVID-19 solidified the value of BTC to the community How bitcoin has changed how people think about investing How international bitcoiners such as Miles Suter and Jack Mallers got to know the project Where the project stands today (complete with 22 different community initiatives) How bitcoiners can get involvedFind our guest online:Twitter: @BitcoinbeachWeb: www.bitcoinbeach.com-Nexo.io lets you borrow against your crypto at 6.9% APR, earn up to 12% on your idle assets, and exchange instantly between 100+ market pairs with the tap of a button. Get started at nexo.io.-Image credit: Mike Peterson/Bitcoin Beach

We are 6 This month! Can you believe it? Six years ago I launched this podcast called Millennial Money, not sure of who would listen and if it would have an impact. Over 15 million downloads later you are still here along for the ride.In this episode, we’re going to celebrate a bit. I’m going to share some of my fav money tips, some personal money lessons, favorite episodes, and answer some of your listener questions along the way. Happy birthday to us!What You'll LearnHow this podcast startedWhat some of my favorite episodes areA look at one of my very first episodesSome of my fav money tips like negotiating to lower your cell phone bill...and so much more!LinksBudgeting Sucks, No One Has a Plan, But You Can5 Easy Steps to Improve Your FinancesInvesting Isn't Just For the WealthyPut Your Finances on AutopilotGet Rid of Debt for GoodA New Way to Look At You in the New Year with David LynchDavid Lynch YogaKevin Lax - Happy BirthdayEpisode SponsorsMake it the year you finally cross life insurance off your list, and get protection for your loved ones. Go to Policygenius.com and get started. You could save 50% or more by comparing quotes and start the new year with one less thing to worry about.Prose is the healthy hair regimen with your name all over it. Take your FREE in-depth hair quiz and get 15% off your first order today! Go to prose.com/mymoney.Get started with the MANSCAPED™ Perfect Package 3.0! Get 20% Off and Free Shipping with the code SHANNAH at Manscaped.com.SUBSCRIBE & SHAREWant to be the first to know when new episodes are released? Click here to subscribe in iTunes! IT’S FREE!

In this week’s Backyard Bounty podcast we learn how to grow microgreens as Nicole chats with Pamela of Sunshine Green’s Farm.WHAT YOU’LL LEARNHow to grow microgreens What you need to get startedWhat are microgreens?The difference between microgreens sproutsHow nutritious microgreens areThe seeds you can grow into a microgreensThe seeds that are good for beginnersOUR GUESTSunshine Green’s Farm is a small, indoor vertical urban farm 3 blocks from downtown Colorado Springs. Initially, Pamela only offered 5 different types of microgreens but now grows and sells over 20 different types!RESOURCES & LINKS MENTIONEDSunshine Green's Farm Website / Instagram Sunshine Green’s Farm Shop – be sure to use Heritage10 for 10% off your first orderMicrogreen recipesJournal of Food Science, Microgreen nutrition, food safety, and shelf lifeMicrogreen Seeding Density CalculatorTrue Leaf MarketJohnny’s Selected SeedsMumm’s Sprouting Seeds*Seed trays*Coconut coir grow mats *LED Grow lights*Denotes affiliate linksYOU MAY ALSO LIKEGrowing Mushrooms at Home ft Josh & Megan of Megan’s MushroomsSUPPORT THE SHOWYour support helps us continue to provide the best possible episodes!Find video episodes on YouTubeSubscribe to the podcast email newsletterSubmit a question or suggestion for the showShop Backyard Bounty merchandiseJoin our text community (719) 292- 3207Get behind the scenes with PatreonFind us online @HeritageAcresMarket: Website / Facebook Page / Facebook Group / Instagram / TikTok / Twitter / Gab / PinterestSupport the show (https://www.patreon.com/heritageacres)

Today's guest is Nicole Bremner. Ten years ago, Nicole followed a career in investment management, and while raising three children under 3-years-old, she was unsure what her future held. Fast-forward to 2020; she now owns East Eight, a boutique property development company currently building out 150 homes and commercial units across nine sites in London.[00:01 – 08:54] Opening SegmentLet's get to know Nicole BremnerNicole talks about her backgroundHow her real estate journey startedWhat her company looks like today vs. how it startedNicole talks about her current goals[08:55 – 13:58] Personal Branding and Building Your Social Media PresenceLooking back on how Nicole started her businessInvest in your personal branding – make yourself memorableNicole talks about the things she would have changed in her journey[13:59 – 18:35] CrowdfundingHow Nicole got introduced into the crowdfunding sceneHow it worksWorking on investor relations[18:35 – 22:06] Closing SegmentNicole's advice to aspiring investorsIt's a marathon, not a sprintHow Nicole stays up on top of her gameHer way to make the world a better placeHow to reach out to Nicole – links belowFinal words from Nicole and me Tweetable Quotes:“You need to keep your investors informed, updated, and happy.” – Nicole Bremner“I would really, really recommend that people not hide behind this corporate brand. That you actually work with your personal brand because people want to get to know the person behind the brand. And we all have things that are truly unique about us that will make us stand out.” – Nicole Bremner  ------------------------------------------------------------------------------------------You can connect with Nicole on Instagram, Twitter, Facebook, LinkedIn, YouTube, or her website http://nicolebremner.com/. Connect with me:I love helping others place money outside of traditional investments that both diversify strategy and provide solid predictable returns.Call: 901-500-6191FacebookLinkedInLike, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me --> sam@brickeninvestmentgroup.com

Today's guest is Nicole Bremner. Ten years ago, Nicole followed a career in investment management, and while raising three children under 3-years-old, she was unsure what her future held. Fast-forward to 2020; she now owns East Eight, a boutique property development company currently building out 150 homes and commercial units across nine sites in London.[00:01 – 08:54] Opening SegmentLet's get to know Nicole BremnerNicole talks about her backgroundHow her real estate journey startedWhat her company looks like today vs. how it startedNicole talks about her current goals[08:55 – 13:58] Personal Branding and Building Your Social Media PresenceLooking back on how Nicole started her businessInvest in your personal branding – make yourself memorableNicole talks about the things she would have changed in her journey[13:59 – 18:35] CrowdfundingHow Nicole got introduced into the crowdfunding sceneHow it worksWorking on investor relations[18:35 – 22:06] Closing SegmentNicole's advice to aspiring investorsIt's a marathon, not a sprintHow Nicole stays up on top of her gameHer way to make the world a better placeHow to reach out to Nicole – links belowFinal words from Nicole and me Tweetable Quotes:“You need to keep your investors informed, updated, and happy.” – Nicole Bremner“I would really, really recommend that people not hide behind this corporate brand. That you actually work with your personal brand because people want to get to know the person behind the brand. And we all have things that are truly unique about us that will make us stand out.” – Nicole Bremner  ------------------------------------------------------------------------------------------You can connect with Nicole on Instagram, Twitter, Facebook, LinkedIn, YouTube, or her website http://nicolebremner.com/. Connect with me:I love helping others place money outside of traditional investments that both diversify strategy and provide solid predictable returns.Call: 901-500-6191FacebookLinkedInLike, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me --> sam@brickeninvestmentgroup.com

In this episode we also talk about:Life in Madrid as an expatHer biggest learnings as a first-time business ownerTips for navigating new business partnershipsHow long it usually takes to grow a truly profitable brandHer biggest career highlights to dateFighting our egos and living in the nowHow Laura met her current partnerWhat a typical workday in Spain looks likeAdvice for new podcasters and/or how to get startedWhat indecisively decisive means to Laura Resources:Website: Laura FamaInstagram: @laurafamaPodcast: Conscious Kitchen Lastly, be sure to connect with Jess on Instagram @jessameltzer and to subscribe, rate and review the show on iTunes if you haven’t already! New episodes released every other Tuesday. 

Throughout the podcast, Mal Walden talks about:Life in lockdownBeing sacked by Channel 7 just hours before going to airPublic protests that followed the sackingGreat story about Greg Pearce and his first taxi ride to Channel 7Thoughts on the recent cuts to the news division at 10The changing style of presenting over the yearsThoughts on new owners of television and the link to cutsIs the newsreader the main reason for ratings performance?A number of bloopers over his careerHow his media career startedWhat his longetivity is attributed toHis new book Mal Walden's Crazy CrimsPassion for writingPrevious and future publications in writingMal's recent book is Mal Walden's Crazy Crims from Brolga Publishing and is available now Support this show http://supporter.acast.com/tv-blackbox. See acast.com/privacy for privacy and opt-out information.

Zara Fagen, PhD firmly believes that you don’t have to choose between educational success and sanity while homeschooling – you can have both by decluttering your child’s education. Zara applies her unique brand of analysis and reproducible results that she gained as a neurobiologist to teach other homeschoolers how to be awesome at homeschooling, instead of trying to be it all. Zara keeps things as simple as possible in Indiana with her husband, 4 children, and 3 businesses. She is a recovering perfectionist, proud science geek, and aspiring snowbird.On the Podcast we talk about:Advice to get startedWhat does minimalist homeschooling look likeHandling multiple kids in your homeschoolingGetting clear on what you value mostWhy it's important to also focus on what your child lovesTips for new homeschoolersShifting your mindsetYou'll want to also check out Zara's new membership community too!Connect with Zara https://www.Zaraphd.comhttp://www.youtube.com/c/zaraphdhttp://www.instagram.com/ZaraPhDhttp://www.Facebook.com/MinimalistHomeschoolinghttp://www.Facebook.com/groups/MinimalistHomeschoolingZaraTo Contact Meaghan of Joyful Mud Puddles visit www.joyfulmudpuddles.com

In this episode we talk all about Waldorf Education.How Earthschooling got startedWhat is Waldofr education?How to teach multiple childrenAnd advice for new homeschoolersKristie is the Dean of Students and Director of Curriculum Development at EarthschoolingDr. Kristie Burns, Mh, ND, Ph.D. has an BA in Anthropology and Linguistics from Northwestern University in Evanston, Illinois. She holds a masters and doctorate degree in plant biology and Naturopathy. She was trained as an early childhood Waldorf teacher and as an early-childhood Montessori assistant. Kristie has also attended and taught at numerous Waldorf Education Conferences from 1998 to 2009. Kristie worked as a private tutor from 1989 to 1995 and was an ESL tutor, and photography instructor at the American University in Cairo from 1991-1993.Kristie taught classes and served as the director at a Waldorf-inpired Enrichment School in an International community for four years and at a Waldorf-inspired Enrichment School in Iowa for an additional six years. Kristie Burns has been creating Waldorf-inspired curriculum with a consulting board of professional Waldorf teachers since 1994. Kristie is also a Certified Wildlife Educator through the ZAA. Earthschooling was the first Waldorf curriculum to be offered online. When Earthschooling first started Kristie was advised against even trying to put Waldorf education online and was told that nobody would be interested in an online version of Waldorf education.Her three children are now grown. Her eldest daughter is near completion of her Masters in Social Work degree and currently manages www.WaldorfBooks.com while also helping her run Earthschooling with an extended group of contractors and staff. Her youngest daughter writes music and stories and is pursuing a music career in LA after soaking up years of storytelling and music in her mom's Waldorf classes. Her son is an accomplished electrician's apprentice who loves creating and building things with his hands and can build almost anything once given the idea and a few instructions.Connect with EarthschoolingInstagram: @Earthschooling: https://www.instagram.com/earthschooling/Facebook Page: (for announcements, newsletters, special offers) www.Earthschooling.com: https://www.facebook.com/Earthschool/Facebook Group: (For questions/connections): Earthschooling Public Discussion: https://www.facebook.com/groups/EarthschoolingPublic/E-mail: CustomerService@TheBEarthInstitute.comIf you are looking for more general parenting and homeschooling support visit www.joyfulmudpuddles.com

LeVette Fuller, Shreveport councilmember and co-founder of Re:Form Shreveport, joins the show to talk about her journey from citizen advocate and "land-use nerd" (her words) to local elected official—plus a few specific challenges the city has faced during her tenure.Some of what we cover in this show:LeVette's background in community advocacy and how Re:Form Shreveport was startedWhat motivated her to run for City CouncilHow actually serving on Council compares to what she thought it would be likeAn example of a key issue and how she handled the research, response (voting), and reactionThe importance of downtown to the city's identity and cultureThe role that horizontal expansion and annexation has on city services and budgetsHow last year's budget process compares to what they're going to be dealing with in their upcoming FY21 budgetAdvice for other people thinking about running for CouncilMentioned in the show: The Memphis 3.0 PlanFollow LeVette on Facebook (that's her official councilmember page) and Twitter.--The Go Cultivate! podcast is a project of Verdunity. Find more about this and other episodes (and our blog) at verdunity.com/go-cultivate.You can also find us on social media. Facebook / Twitter / LinkedInAnd if you haven't yet, sign up for our weekly email digest. It's not lame! (Each week we collectively curate a list of the things we read that caught our attention. Then we hand-package your copy, spank a first-class stamp on that baby, and drop it right in your email inbox.) Sign up here!Join us (and your peers!) in the Community Cultivators Network.(This episode features music from No Money, Custodian of Records, and Isaac Horwedel.)verdunity.com/podcast/episode-61

A never before published interview with Primus' Les Claypool 1994.In the interview Claypool talks about:Why Rush and Primus makes for a good concertThe hardest bass line for him when he first startedWhat made him wanna play bassHis bass technique Headlining Lollapalooza Pork SodaBest Buy and PrimusHis record label Prawn Song RecordsIn this episode, we have Primus’s frontman and bassist, Les Claypool. At the time of this interview in 1994, Claypool was 31 years old and was promoting his band’s fourth album Pork Soda. In the interview, Les talks about what made him wanna play the bass, headling Lollapalooza, the parallels of Rush and Primus, and his record label.For transcripts to this episodeThis episode is brought to you by the award-winning true-crime documentary Dead Man's Line.Watch the trailerWatch for free on Amazon Prime See acast.com/privacy for privacy and opt-out information.

Brought to you by Time to Pet. Go to timetopet.com/confessional for 50% off your first 3 months.Topics in the episode:How she got startedWhat’s a typical day look likeHow she has grown and marketedDealing with hazardous roads and conditionsWhat she recommends people know before offering poop scoopingWhere DOES the poop go?Her favorite tools of the tradeMain takeaways? Remember, you don’t know everything!Check out her websiteCheck out her InstagramHer interview on Side Hustle NationGive us a call! (636) 364-8260Check out our Covid-19 resourcesFollow us on: Instagram, Facebook, TwitterSubscribe on iTunes, Spotify, Google, Stitcher, & TuneInEmail us at: feedback@petsitterconfessional.com

In this episode, Hanny and Liz interview local heathen and green witch, Arden. Arden discusses many aspects of their practice including: Where they startedWhat their practice looks like nowNorse PaganismNon-binary influences on their practiceSpirits of land and placeBalancing work, social and spiritual livesActive vs Faith based practiceDevotions to Gods, andBooksPlease enjoy our latest episode.You can follow Arden on Instagram: https://instagram.com/nonbinarienby

If you've ever wondered how a trail that spans 2650 miles across 3 large states is managed and protected, this is the episode you're going to want to listen to.Mark and Megan of the PCTA join me for Episode 92 to talk about how the PCTA is working to protect the Pacific Crest Trail. We discuss the history of the PCTA, what each of their roles are in the organization, how the PCTA works alongside the Federal Government to protect the trail, and finally a discussion of a recent acquisition of land along the trail corridor that will help keep the trail safe.This episode showcases the backbone of how these trails we love remain wild and safe for future generations to come.By Land,Emory R. WangerThe By Land Podcast Facebook GroupI have a facebook group specifically for listeners! See you in there!https://www.facebook.com/groups/1192723304224313/HELP THE SHOWIf you enjoyed this show and want to help me out, please leave me an honest review on iTunes or wherever you get your podcasts from. Doing so will help my podcast reach others and grow more and more. I can't do it without you!SWAG - http://byland.co/shop/Comic Book - http://byland.co/comic-book/Show NotesIntroduction to Mark and MeganPCT and PCTA HistoryHow the PCTA functions and worksWhy the PCT was startedWhat it means to be a National Scenic TrailPCTA Land aquisitionOverview of the Land and Water Conservation FundWhat happens when lands transfer to an org like the PCTA and what that meansHow land easements workHow the PCTA raises awareness of the trailThe economic impact of the PCTWhat keeps Mark and Megan coming back time and again to the PCT and the wildernessLinksTrail maintenance page: https://www.pcta.org/volunteer/trail-skills-college/National Trails System page: https://www.pcta.org/our-work/national-trails-system/Advocacy page: https://www.pcta.org/our-work/advocacy/History: https://www.pcta.org/about-us/history/Trail skills college: https://www.pcta.org/volunteer/trail-skills-college/Land Protection: https://www.pcta.org/our-work/land-protection/Trinity Divide Land Acquisition: https://www.pcta.org/2019/the-trinity-divide-land-acquisition-is-a-big-leap-toward-protecting-the-entire-pacific-crest-trail-66288/Stevens Pass Land Acquisition: https://www.outsideonline.com/2264601/private-landowner-almost-cut-pct

I'm excited to share this week's podcast with you, with the lovely Tracy Harris from Mums with Hustle. Tracy Harris is a full-time mum, teacher turned entrepreneur, and online community builder who leads a global hustlin' tribe of over 50,000 bizmums to find their own tribe, get noticed and build a powerful brand online. She is an Instagram Boss who isn't afraid to keep it real and authentic on and offline. Tracy hosts her own weekly Mums With Hustle Podcast, where she discusses the latest business building strategies and tips with mummas who are killing it in their industry.This week we're chatting about:How she started Mums with Hustle and where it all startedWhat made her start her now 15K mum strong Facebook group How her community and group has supported her businessWhat some of the lessons have been along the way when it comes to building communityWhat the pros and cons are of having such a big Facebook groupSome home truths about running a business Want to connect with Tracy? Make sure you head over and say hi!WebsiteInstagramFacebookMums with Hustle Facebook group

YouTube Video Link: https://youtu.be/aJ5lSoJoRK4Youtube Audio Only Link: https://youtu.be/NWxFiWwXhrYPlease help the show by leaving a review: http://getpodcast.reviews/id/1118795347Download the FREE 2018 Rental Property Analyzer for free: https://simplepassivecashflow.activehosted.com/f/14Pardon the grammar - I'm an Engeneer, Enginere, Engenere... I'm good with math! Here are the Show Notes: After Turnkey rentals I see people go into 1) Syndcaitions 2) BRRRS 3) Non performing notes12/20/2016 - SPC034 - Jorge Newbery goes $28 million into the hole and the fight to get back to even - https://www.youtube.com/watch?v=Y1IN4BTvRPg&t 5/30/2017 - Non-Performing Notes w/ AHP Fund making 12% a year! - https://www.youtube.com/watch?v=ZvKue-rq4y8&t=2sWhat is performing notes and non performing notesSteps to get startedWhat can you get from people or networking in note worldNBBC TrainingHow did you start to scale ahpwhere AHP succeeded and where we failedthe importance of due diligence - and how identifying trouble before you buy a loser is as important is buying winners What are a few specific things you do (sort the spreadsheet) and simple formulas for a quick and dirty analysis how to connect with real sellers willing to sell at real discountshow to build your note business with the maximum likelihood of successwhy the note-buying opportunity continues, and how to get ready for the next downturnwhat to expect when you start foreclosure or borrower files bankruptcyhow much to raise capitalthe value of contacts and relationships (AHP has taken years to build these up - and you can connect with them in two days)the overlooked value of servicing, collateral and recordinghow to maximize returns with fast, consensual resolutionschoosing a law firm: how to align interests and turn slow & costly into fast & cheaphow to get the most out of your servicerSign up for the email updates and investor goodies (spreadsheets, mindset hacks, and other files)https://simplepassivecashflow.activehosted.com/f/3Once you have gone through the majority of podcasts feel free to sign up for a chat - Also to get into my projects please setup a call because we need to have a pre-existing relationship.Setup a call here: https://calendly.com/simplepassivecashflow/20/SimplePassiveCashflow.com is for working professionals who are looking for diversification and better returns outside of traditional investments such as mutual funds and stocks. Check out my Free Resources Below:1) The Hui Deal Pipeline Club is a free investor club where I filter investments and underwrite the numbers and partners myself.. Unlike other investor lists and groups, my investors have personal access to me and know that I personally have skin in the game investing alongside with my investors. Make sure you sign up for my Hui Deal Pipeline Club to get sent the deals I come across:https://simplepassivecashflow.activehosted.com/f/3Mastermind Club: If you or someone you refer invests at least $50K into one of my future deals you will be invited to my exclusive Ali'i Mastermind with other 12-20 other serious investors to discuss deals and our own portfolios. For more details: SimplePassiveCashflow.com/mastermind 2) Join a Social Club: Seattle: https://www.facebook.com/groups/SPCHUISEA/ Hawaii: https://www.facebook.com/groups/SPCHUI808/ Portland: https://www.facebook.com/groups/SPCHUIPDX/ Bay Area: https://www.facebook.com/groups/SPCHUIBAY/ So Cal: https://www.facebook.com/groups/SPCHUISOCAL/ East Coast: https://www.facebook.com/groups/SPCHUIEAS/ Central USA: https://www.facebook.com/groups/SPCHUICUS/ 3) Subscribe to my podcast on iTunes or Google Play. Google Android Phones: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Iizwgws56nif7jllsr5zqk74gh4?t%3DSimple_Passive_Cashflow_Podcast%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16Apple iPhone: https://itunes.apple.com/us/podcast/simple-passive-cashflow-podcast/id1118795347?mt=2Youtube: https://www.youtube.com/channel/UC3cIIsGKx3osVU5rt2P0HfQStitcher: http://www.stitcher.com/podcast/lane-kawaoka/simplepassivecashflowcom-podcast4) Need a legal, insurance, Virtual assistant, CPA, or other referral?. Shoot me an email Lane@simplepassivecashflow.com with a short bio.5) Please leave a review for the podcast!http://getpodcast.reviews/id/11187953476) Coaching Program to get you to your first rental in 90 days!simplepassivecashflow.com/coaching 7) Summary of every Simple Passive Cashflow Podcast: https://docs.google.com/spreadsheets/d/1gJc_p0RCKUPlKRiF17FgtXvcIkvZS-iHjGNo8Vts3K0/edit?usp=sharing See acast.com/privacy for privacy and opt-out information.

Why is Joe folding laundry at the start of the record?Introducing our special guestWhy the quick change in record time?Who are the people behind  the Barrie Game Exchange?How the Barrie Game Exchange all startedWhat the future plans are for the B.G.E.?Joe’s legitimate reason for not being able to attend Bill's BBQ afterwardsHodgey’s game collection and is it time to start trimming downThe time Bill was “Hodged” on KijijiOnline auctions in Barrie and game trade-in valuesShow openShow vendor tips for what we like to see at showsPricing games out for a Nerd from the FlockHow to tell knock-offs for GameBoy Advance gamesPokemon Go garbageWe answer the Half-N-Half questions tagging by HodgeySUPPORT YOUR STCPOD FOR FREE BY SHOPPING THROUGH OUR AMAZON LINKS FOUND AT http://www.stcpod.com/ Twitter: https://twitter.com/STCPod STCPod Website: http://www.stcpod.com/ YouTube Channel: https://www.youtube.com/starttocontinue iTunes: https://itunes.apple.com/ca/podcast/stcpod/id1060217107 Instagram : STCPod Stitcher: http://www.stitcher.com/s?fid=56723&refid=stpr Podcast URL: http://stcpod.podbean.com/ RSS: http://stcpod.podbean.com/feed/ --- Send in a voice message: https://anchor.fm/stcpod/message