Podcasts about this is marketing you can

Where most people give up after a handful of rejections, Seth Godin got rejected 800 times by editors before finally making a big break. For him, every “no” was a clue. He adapted and mastered the system, and soon, the same editors who dismissed him were calling him first. His success wasn't luck or passion. It was built by showing up, iterating, and playing the long game. In this episode, Seth joins Ilana to reveal why most people quit before they succeed, how to market ideas people want, and why smart strategy, not passion, drives real success. Seth Godin is an entrepreneur, bestselling author, and marketing expert widely recognized for his groundbreaking ideas on marketing, leadership, and business innovation. He inspires individuals and businesses to make a difference by being creative, authentic, and impactful. In this episode, Ilana and Seth will discuss: (00:00) Introduction  (01:34) Startup Failures and Early Struggles (02:48) From 800 Rejections to Breakthrough (04:34) Turning Rejections into Strategic Insights (06:25) How to Lead Change Amid Resistance (09:23) Why Commitment Beats Passion (11:12) The Dip: Knowing When to Stay or Quit (14:31) How to Create Value in Niche Spaces (19:32) Building Success with Constant Iteration (23:33) Strategies for Earning Your Worth (27:06) Building Brand Reputation Through Consistency (31:55) The Chocolate Bar Marketing Strategy (34:34) Embracing Failure as Part of the Journey Seth Godin is an entrepreneur, bestselling author, and marketing expert widely recognized for his groundbreaking ideas on marketing, leadership, and business innovation. He is the author of over 20 best-selling books, including Purple Cow, and This Is Marketing. Seth inspires individuals and businesses to make a difference by being creative, authentic, and impactful. Connect with Seth: Seth's Website: https://www.sethgodin.com/  Seth's LinkedIn: linkedin.com/in/sethgodin/ Resources Mentioned: Seth's Blog: https://seths.blog/  Seth's Book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick) https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Seth's Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N  Seth's Book, This Is Marketing: You Can't Be Seen Until You Learn to See: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830/  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

Have your design clients requested a room designed to enhance intimacy and pleasure? Not sure where to begin, or how to create a sensual space with luxury in mind? Today's guest, Jenny Grimminck, is a master of creating spaces that make partners feel safe and sensual. She designs romantic homes that inspire lust and enhance the client's pleasure. Stay tuned! Jenny Grimminck is the creative genius behind White Wave Design, a boutique interior design studio specializing in intimate interiors for badass soulmates. She works with high-profile professionals that are rock stars on stage, in the boardroom, or on the ice who desire a romantic home that inspires lust and enhances their pleasure. ***

"If you love life, don't waste time, because time is what life is made of." Today, Brandon (@kingketo) ranks the top 50 business books of all time. He categorizes them into different tiers based on their impact and usefulness. He highlights "How to Win Friends and Influence People" as a must-read book that should be required reading for high school students. He believes that if everyone applied the knowledge from this book, the world would be a different place. Welcome to the Victory Talk Podcast hosted by Brandon Carter. Uncover the strategies for financial growth, physical strength, and a winning mindset as Brandon shares his multi-seven-figure business experience and brings in millionaire friends to drop their knowledge. No fluff, no sponsors, just raw advice. Get ready to seize victory and enjoy the show!Timestamps:(0:35) How to Win Friends & Influence People (Dale Carnegie Books)(1:15) Willpower: Rediscovering the Greatest Human Strength(1:58) Good To Great(2:20) Think and Grow Rich(3:37) Zero to One: Notes on Startups, or How to Build the Future(4:25) Start with Why: How Great Leaders Inspire Everyone to Take Action(4:57) 7 Habits of Highly Effective People(5:17) The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich(6:21) Rich Dad Poor Dad(7:00) Atomic Habits(7:49) Deep Work: Rules for Focused Success in a Distracted World(8:35) Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)(8:54) Influence, New and Expanded: The Psychology of Persuasion(9:41) Blue Ocean Strategy(10:21) Outliers: The Story of Success(10:55) Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine(11:40) The 22 Immutable Laws of Marketing(12:20) Getting Things Done(13:13) The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results(14:07) The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It(15:48) Leaders Eat Last: Why Some Teams Pull Together and Others Don't(16:32) The 10X Rule: The Only Difference Between Success and Failure(18:04) Hooked: How to Build Habit-Forming Products(18:20) The 4 Disciplines of Execution: Achieving Your Wildly Important Goals(18:30) The 80/20 Principle(18:42) Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels(19:50) Getting Past No: Negotiating in Difficult Situations(19:57) Managing Oneself (Harvard Business Review Classics)(20:25) How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets(21:19) Never Split The Difference(21:33) 48 Laws or Power(21:57) The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph(22:41) Ego is The Enemy(23:25) Can't Hurt Me: Master Your Mind and Defy the Odds(24:09) Purple Cow, New Edition: Transform Your Business by Being Remarkable(25:08) This Is Marketing: You Can't Be Seen Until You Learn to See(25:35) Building a StoryBrand: Clarify Your Message So Customers Will Listen(26:18) $100M Offers: How To Make Offers So Good People Feel Stupid Saying No(27:47) Crush It!: Why Now Is The Time To Cash In On Your Passion(29:39) Pitch Anything(30:16) Trading In The Zone(31:13) Breakthrough Advertising(32:09) 80/20 Sales and Marketing(33:17) The Ultimate Sales Letter(33:27) The One Minute Sales Person(34:05) The Power of Full Engagement(34:38) Principles(35:23) RelentlessOthers:The Ultimate Sales MachineThe Way of The Wolf

Welcome back to another episode of Podcast Growth University—a podcast about podcasts with your host, Kevin Palmieri. He is also the co-host of Next Level University, a global top 100 Self-Improvement podcast with more than 1,200 published podcasts. Their podcast team, Next Level Podcast Solutions, has published over 2,000 podcasts, so best believe that Kevin knows what he is talking about.In this episode, Kevin shares valuable tips for picking your podcast name (or what you need to change it to) and having a good podcast artwork. He points out some key things that will help you check if your podcast name sucks and need changing. He also shares some insights he gained from Podfest that might be able to help you with your artwork.Book recommendation:This Is Marketing: You Can't Be Seen Until You Learn to See: https://amzn.to/3QiWS0QIf you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/LinkedIn: https://www.linkedin.com/in/kevin-palmieri-5b7736160/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Free 30-minute call with Kevin: https://bit.ly/3E0ieM0Show notes:[4:56] The first word of your podcast name matters the most[6:43] Your artwork has to look professional[8:10] Amy Cothren from the Mom: In-Process podcast shares her experience with Kevin and the NLPS team[10:21] What should you name your show?[11:43] Get help from the algorithm[15:01] A good name helps people identify the show[15:59] Apple Podcast does not like text in the lower 15% of your artwork[16:26] Outro

Welcome back to another episode of Podcast Growth University—a podcast about podcasts with your host, Kevin Palmieri. He is also the co-host of Next Level University, a global top 100 Self-Improvement podcast with more than 1,200 published podcasts. Their podcast team, Next Level Podcast Solutions, has published over 2,000 podcasts, so best believe that Kevin knows what he is talking about.As someone who has done over 1,200 episodes, host Kevin shares more mistakes that you, as a podcaster, can make. He shares this mistake so that you don't have to and just jump right into making things right. So make sure you tune in to today's valuable episode, and if you find this helpful, please share it with a podcaster you know who might benefit from this valuable information.Book recommendation:This Is Marketing: You Can't Be Seen Until You Learn to See: https://amzn.to/3QiWS0QIf you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/LinkedIn: https://www.linkedin.com/in/kevin-palmieri-5b7736160/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Free 30-minute call with Kevin: https://bit.ly/3E0ieM0Show notes:[3:01] Brand marketing versus direct marketing[5:46] Do you have aligned guests on your show?[7:56] Are you reviewing your episodes to check your quality?[10:36] Not creating opportunities to self identify[13:00] Chad Osinga, the host of The Legend of You Podcast, shares his wonderful experience with Kevin and Next Level Podcast Solutions[14:54] Do you understand your conversation rate levels?[23:32] Bonus: what are your unique strengths and weaknesses?[25:54] Outro

Many lawyers have misconceptions about marketing and then fail to leverage its power. Others try too hard to get attention and fail to earn the trust of prospective clients. Marketing, when done effectively, is powerful. And the best approach is to communicate with people in a natural, authentic manner. Show Notes I recommend reading This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin (his best book on the topic) My 'Inner Circle' - a private online discussion group for solo & small firm lawyers. Thanks to Our Sponsors "ChatterBoss is an incredible remote executive assistant company that helps solopreneurs and small businesses grow quickly and save money. Your dedicated ChatterBoss assistant can help you with case management, billing support, email optimization, social media, process building, automation, and more. They even have on-demand paralegals and legal assistants.  The service is customized to your budget and is on-demand, so you are able to work with your assistant as much or as little as you need throughout the week. The minimum monthly spend for a dedicated executive assistant is only $200/month.   The best way to get started is to schedule a free consultation and find out exactly how the service works. Click this link to schedule a free 30-minute call, and you'll get a special 15% discount when you sign up with ChatterBoss." Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you're actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.   If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.   Plans start at $210/month for 30 calls and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans including add-ons (up to $1000).   And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.   Find out more at EmeraldCity

Next time you need some inspiration to write an Instagram post or a newsletter, or even just have a tough conversation with someone in your life, I have a trick for getting your message across clearly. I want you to try writing yourself a letter from the perspective of the other person. What are their pain points? How has your product, offering, or actions affected them? Find a solution to each thing you can list out and write a letter back to them. I found that this exercise has helped me set boundaries, meet people with more compassion, and get really clear on what I'm responsible for. Try it out and tag me @loriharder on Instagram to let me know if this approach works for you!    IN THIS EPISODE, WE TALK ABOUT: Understanding and addressing customer problems  Being honest about what you can and can't do  How to get into the headspace of someone who is upset with you  Why I think this exercise is a great way to fuel content creation    RESOURCES Thanks to Earth Echo for supporting the show! Go to shop.earthechofoods.com/loriharder or use code LORI for 15% off all Earth Echo products. Go to thelegalpreneur.com/dreambigger and use code LORI to get a 70% the ticket price to the Dream Bigger event!   This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin  Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

When you find yourself on the verge of going under, how do you turn it all around?In this episode, the author of LegalEase and one of the top criminal defense lawyer's in the country, Mike Chastain shares how anyone can turn their firm into a profitable business while still making time for family, friends, and other interests. Mike Chastaine is an award-winning speaker and author. He is also a gifted storyteller with the ability to take complex ideas and simplify them to make them easily understood and actionable. In his career, he has been a warrior in the courtroom, committed to helping educate people, and an all around great guy. Through his experiences and great endurance, Mike has been able to weave together the blueprint for success.2:43 about seventeen years6:28 I stopped being afraid to say no11:07 getting enough sleep14:45 I need to know what my time commitment is 19:11 you want Tom BradyJim's Hack: Getting up and getting things moving before your mind has the opportunity to tell you no, makes things a lot easier.Mike's Tip: Do a weekly to do list for the following week on Fridays. Doing it on Fridays gives you the opportunity to reflect on the week prior to see if you got those things done.Tyson's Tip: Check out the book, This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. 

Derrick Mwiti joins the adventure to discuss the various tools you can use to jumpstart your Machine Learning adventure. He walks through several frameworks for Machine Learning and points out several Tensorflow extensions that will make your Machine Learning models better and your understanding of what is going on easier. He and Chuck walk through each one and highlight when and why you'd want to use them. Panel Charles Max Wood Guest Derrick Mwiti Sponsors Dev Influencers Accelerator Links The Best Machine Learning Frameworks & Extensions for TensorFlow Derrick Mwiti Derrick Mwiti | Data Scientist | Author | Mentor | Udemy Twitter: Derrick Mwiti ( @_mwitiderrick ) LinkedIn: Derrick Mwiti Picks Charles- Who Not How Charles- Fanatical Prospecting Charles- Hunting Hitler Derrick- Purple Cow: Transform Your Business by Being Remarkable  Derrick- This Is Marketing: You Can't Be Seen Until You Learn to See  Contact Charles: Devchat.tv DevChat.tv | Facebook Twitter: DevChat.tv ( @devchattv )

Ten odcinek jest dla tych, którzy w nauczaniu doświadczyli już tego, jak trudno jest stawiać i realizować cele. Mam na myśli tych z Was, którzy na własnej skórze poczuli, że zbyt ogólne cele powodują, że trudno określić co zostało zrobione, a zbyt precyzyjne frustrują i łatwo od nich odejść Po wysłuchaniu tego odcinka będziesz wiedzieć jak nazwać, zaplanować, zrealizować i ocenić podróż, którą odbywasz ze swoimi uczniami oraz co robić, gdy doszliście w inne miejsce niż chcieliście i dlaczego ja mam taką niechęć do słowa CEL. Jeśli potrzebujesz notatki z dzisiejszego odcinka napisz do mnie na podcast@maciejjonek.pl Książki: Cialdini, Robert B. Pre-swazja: jak w pełni wykorzystać techniki wpływu społecznego. Przetłumaczone przez Sylwia Pikiel. Sopot: Gdańskie Wydawnictwo Psychologiczne, 2017. Covey, Stephen R. 7 nawyków skutecznego działania. Poznań: Dom Wydawniczy Rebis, 2017. Godin, Seth. This Is Marketing: You Can’t Be Seen until You Learn to See, 2018. Muzykę przygotował Kris Haor z Paraniji https://www.facebook.com/ParanojaWB/

JavaScript Remote Conf 2020 May 13th to 15th - register now! The JSJ panel talks with Morad Stern from Wix about personal branding; what it is, why it’s important for developers, and how to build it. Panel Steve Edwards AJ O’Neal Dan Shappir Guest Morad Stern Sponsors Taiko Educative.io | Click here for 10% discount   "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today!   Links Obama asks America to learn computer science Configuring Apache Solr Multi-core With Drupal and Tomcat on Ubuntu 9.10 Picks AJ O’Neal: Follow AJ on Twitter > @coolaj86 War Stories | How Crash Bandicoot Hacked The Original Playstation Crash Bandicoot Co-Creator Andy Gavin: Extended Interview | Ars Technica The Story of Spyro the Dragon | Gaming Historian Utah Node.js: Scaling Node.js at Plaid Steve Edwards: Follow Steve on Twitter > @wonder95, Website Six13 Uptown Passover - an "Uptown Funk" adaptation for Pesach Dan Shappir: Follow Dan on Twitter > @DanShappir Scott Lynch Morad Stern: Follow Morad on Twitter > @morad This Is Marketing: You Can't Be Seen Until You Learn to See: Seth Godin Follow JavaScript Jabber on Twitter > @JSJabber

JavaScript Remote Conf 2020 May 13th to 15th - register now! The JSJ panel talks with Morad Stern from Wix about personal branding; what it is, why it’s important for developers, and how to build it. Panel Steve Edwards AJ O’Neal Dan Shappir Guest Morad Stern Sponsors Taiko Educative.io | Click here for 10% discount   "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today!   Links Obama asks America to learn computer science Configuring Apache Solr Multi-core With Drupal and Tomcat on Ubuntu 9.10 Picks AJ O’Neal: Follow AJ on Twitter > @coolaj86 War Stories | How Crash Bandicoot Hacked The Original Playstation Crash Bandicoot Co-Creator Andy Gavin: Extended Interview | Ars Technica The Story of Spyro the Dragon | Gaming Historian Utah Node.js: Scaling Node.js at Plaid Steve Edwards: Follow Steve on Twitter > @wonder95, Website Six13 Uptown Passover - an "Uptown Funk" adaptation for Pesach Dan Shappir: Follow Dan on Twitter > @DanShappir Scott Lynch Morad Stern: Follow Morad on Twitter > @morad This Is Marketing: You Can't Be Seen Until You Learn to See: Seth Godin Follow JavaScript Jabber on Twitter > @JSJabber

JavaScript Remote Conf 2020 May 13th to 15th - register now! The JSJ panel talks with Morad Stern from Wix about personal branding; what it is, why it’s important for developers, and how to build it. Panel Steve Edwards AJ O’Neal Dan Shappir Guest Morad Stern Sponsors Taiko Educative.io | Click here for 10% discount   "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today!   Links Obama asks America to learn computer science Configuring Apache Solr Multi-core With Drupal and Tomcat on Ubuntu 9.10 Picks AJ O’Neal: Follow AJ on Twitter > @coolaj86 War Stories | How Crash Bandicoot Hacked The Original Playstation Crash Bandicoot Co-Creator Andy Gavin: Extended Interview | Ars Technica The Story of Spyro the Dragon | Gaming Historian Utah Node.js: Scaling Node.js at Plaid Steve Edwards: Follow Steve on Twitter > @wonder95, Website Six13 Uptown Passover - an "Uptown Funk" adaptation for Pesach Dan Shappir: Follow Dan on Twitter > @DanShappir Scott Lynch Morad Stern: Follow Morad on Twitter > @morad This Is Marketing: You Can't Be Seen Until You Learn to See: Seth Godin Follow JavaScript Jabber on Twitter > @JSJabber

Books I've Loved — Seth Godin and Esther Perel | Brought to you by HuWelcome to another episode of The Tim Ferriss Show, where it is my job to sit down with world-class performers of all different types—from startup founders and investors to chess champions to Olympic athletes. This episode, however, is an experiment and part of a shorter series I’m doing called “Books I’ve Loved.” I’ve invited some amazing past guests, close friends, and new faces to share their favorite books — the books that have influenced them, changed them, and transformed them for the better. I hope you pick up one or two new mentors — in the form of books — from this new series and apply the lessons in your own life.Seth Godin (@thisissethsblog) is the author of 19 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and — most of all — challenging the status quo in all areas. His books include Linchpin, Tribes, The Dip, Purple Cow, This Is Marketing: You Can’t Be Seen Until You Learn to See, and What to Do When it’s Your Turn (and it’s Always Your Turn). Seth is also the founder of the altMBA, an intense four-week online leadership and management workshop.Esther Perel (@estherperel) is a psychotherapist and New York Times bestselling author of Mating in Captivity, which has been translated into 26 languages, and The State of Affairs: Rethinking Infidelity. On her podcast Where Should We Begin? Esther brings you into her office to listen to real life couples therapy sessions, and her newest Spotify project, How’s Work?, brings lessons from couples therapy to the corner office.Enjoy!You can find all links from this episode in the show notes.This podcast is brought to you by Hu. Founded by family trio Jason Karp, his wife Jessica, and his brother-in-law Jordan Brown, Hu started as a paleo-inspired restaurant in NYC in 2012, and now they make amazing, plant-based healthy snacks, including their award-winning paleo/vegan dark chocolate. Their Simple Bar, of which I’ve devoured several in one sitting without crashing, has only three ingredients: organic cacao, organic cocoa butter, and organic coconut sugar, without any soy or other junk.The Hu tagline is “Get Back to Human” because they believe people can feel and perform better when they eat foods with cleaner, simpler, less-processed, and less-industrial ingredients. Hu avoids emulsifiers, palm oil, dairy, soy or sunflower lecithin, and sugar alcohols. And all of Hu’s products are Certified Gluten Free, kosher, and Non-GMO. Get 15 percent off your Hu order by visiting hukitchen.com/tim and using discount code TIM at checkout. Make haste, as their holiday shipping cutoff is December 18!***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests.For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss

Today's interview is with Seth Godin, best selling author, teacher and sometime entrepreneur. Seth joins us today to talk about his new book: This Is Marketing: You Can't Be Seen Until You Learn to See and we discuss the book's main thesis, the challenge for marketers, what we need to learn, why it might be hard, why it matters and how we start to apply all of this in our businesses and our work.

It was my pleasure today to sit down with one of my entrepreneurial heroes, Giovanni Marsico! Giovanni is the founder of the Archangel Summit and the Archangel community, Archangel Academy. Through his work, it is his mission to be able to empower entrepreneurs who are visionaries and have a deep desire to change the world. Through his programming, masterminds, and frankly, his attitude and leadership, Giovanni is shifting an entire generation of entrepreneurs and giving them the tools to take their dreams and turn them into a reality.   Our conversation today was epic — just like all the conversations I have with Giovanni! And what I loved the most was that we not only talked about how to eliminate limiting beliefs, but also what we can do as entrepreneurs to dream as big as possible and hone the skills associated with that. He also took us through some of the practical tools that he uses in his own life to take his dreams and enable them to become a reality.   Key Takeaways: [1:07] About today's guest, Giovanni Marsico! [2:40] Giovanni takes us through the journey that got him to where he is today. [6:50] As dreamers and visionaries, the dreaming can be the easy part while the actual following-through can be much more challenging. Did Giovanni have the inherent ability to follow-through or did he learn it over time? [9:00] How to become better at dreaming and generating ideas by treating it as a skill. [11:36] What separates a good entrepreneur from a great one? The ability to let go of the things that will not serve you in a bigger way. [13:42] Has anything that Giovanni has created been an accident where he was just iterating and it really took off? [15:50] How did Giovanni begin to build up his network of connecting incredible people together? [19:28] What events and meetups, such as the Archangel Summit, are incredibly important to your journey as an entrepreneur? [24:40] Giovanni gives an overview of the Archangel Summit. [28:14] What is Giovanni dreaming of right now? [31:40] How does Giovanni manage his limiting beliefs and remove the blocks to what he believes is possible? [37:46] About our upcoming event, Impact LIVEs! [39:16] Giovanni's key performance indicators! [45:30] Where to follow Giovanni online and learn more about the Archangel Summit!   Mentioned in This Episode: Archangel Summit Archangel Academy James Altucher's Books The James Altucher Show Strategic Coach (Dan Sullivan) Gareb Shamus (Founder of ACE Comic Con) Eat, Pray, Love: One Woman's Search for Everything Across Italy, India and Indonesia, by Elizabeth Gilbert Big Magic: Creative Living Beyond Fear, by Elizabeth Gilbert Seth Godin Naveen Jain Todd Herman Elon Musk Impact LIVEs Event — Get Your Ticket Here! This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business, by Pat Flynn Giovanni Marsico's Instagram: @GiovanniMarsico126   More About Giovanni Marsico Giovanni Marsico is the founder of Archangel — a community of superhero entrepreneurs, leaders, and game-changers that are making the world a better place through mission-driven entrepreneurship and philanthropy.   Every September, Giovanni hosts his large-scale fundraiser in Toronto for thousands of entrepreneurs called the Archangel Summit, where all of the proceeds are used to support various charities and offer micro-loans, investments, and grants to entrepreneurs creating positive impact. He also runs an invitation-only, private community called Archangel Masters for highly successful entrepreneurs impacting the lives of millions of people.   Connect with my Guest: Websites: Archangel Summit & Archangel Academy  Social Media: Facebook & Instagram   If you enjoyed our conversation and would like to hear more: Please subscribe to The Entrepology Podcast on Stitcher or iTunes. We would also appreciate a review!   Come Join Your Tribe on The Entrepology Collective Facebook Page! They say that you're the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We're in this together! Come join us today!   BADASS FUEL — Fuel for Badass Women Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I'm excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!   CALL TO ACTION Dream BIG! Giovanni recommends scheduling in ‘dream time,' building a support team around you (who are really good at executing on your dreams), as well as scheduling in time for self-care. On top of that, another big piece of the puzzle is taking time to journal out ‘sh*tty'  ideas. Because when you practice doing idea generation you will get better at idea generation. Treat it as a skill! This is key in order to be able to effectively execute on your dreams or vision. Next, be sure to follow-up with us on The Entrepology Podcast Facebook page — because when you're accountable, you're helpable!

Seth is an entrepreneur, best-selling author, and speaker.  He has written 19 best-selling books, publishes one of the most popular marketing blogs, and speaks to audiences around the world. He also founded two companies, Squidoo and Yoyodyne which was acquired by Yahoo.  Seth has been inducted into both the Direct Marketing Hall of Fame and the Marketing Hall of Fame. His latest book is called This Is Marketing: You Can't Be Seen Until You Learn to See.    Some interesting insights from this episode:  In the old days, money bought you attention and you could use that attention to grow your business. Today attention is too precious for you to buy at any cost.   Being an effective marketer in this day and age means having the empathy to see what the other person dreams of and what they fear.  Since 1997 not one significant brand has been built with consumer advertising.  There's no longer any advantage to being a mass marketer. There's only an advantage to being a very specific marketer.   If you build a network effect, if you understand people's status roles, if you engage with people where they need to be, with a product or service that helps them get to where they want to go, that is marketing.  Marketing is about how human beings are going to interact with what you make and whether or not they will talk about it and miss you if you're gone.  The mistake most marketers make is to sell average stuff for average people in an attempt to appease everyone. But what's most important for brand building today is to find a “minimal viable market”. The idea is to pick the smallest possible group of people that can sustain you and delight them so they will then tell their friends and spread the word.  A brand is not a logo. Rather, a brand is a promise, an expectation of what you're going to get.  People don't generally know what they want. It's our job to watch people, figure out what they dream of, and then create a transaction that can deliver that feeling.

Author of Messy: The Power of Disorder to Transform Our Lives Interview starts at 15:43 and ends at 43:50 “You can be super clever and have all your tricks, but fundamentally everything in your life is crowding out something else in your life. At some point you have to choose, and the choice should be thoughtful.” News “The Prime Challenges for Amazon's New Delivery Robot” by Matt Simon and Arielle Pardes Gear at Wired - January 23, 2019 “Meet Scout: Field testing a new delivery system with Amazon Scout” by Sean Scott at Amazon's Day One blog - January 23, 2019 Tech Tip Starbucks Reorder skill for Alexa Interview with Tim Harford Messy: The Power of Disorder to Transform Our Lives by Tim Harford “How frustration can make us more creative” - TED talk by Tim Harford in September, 2015 “Tim Harford: how behavioral economics helped kick my phone addiction” at The Financial Times - January 17, 2019 (Behind paywall, try Googling the title) Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport - Available for pre-order, to be delivered February 5, 2019 Feedly Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier Hello World: Being Human in the Age of Algorithms by Hannah Fry The Art of Statistics: Learning from Data by David Spiegelhalter - Available for pre-order at Amazon.co.uk to be delivered March 28, 2019 The Invention of  Science: A New History of the Scientific Revolution by David Wootton Meltdown: Why Our Systems Fail and What We Can Do About It by Chris Clearfield Marie Kondo's website The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone Adapt: Why Success Always Starts with Failure by Tim Harford 50 Things That Made the Modern Economy BBC podcast by Tim Harford Fifty Inventions That Shaped the Modern Economy by Tim Harford Fright Tonight Alexa skill Content Early Riser by Jasper Fforde - available for preorder (hardcover only) with delivery February 12, 2019 The Opposite of Woe: My Life in Beer and Politics by John Hickenlooper Next Week's Guest Seth Godin, author of This Is Marketing: You Can't be Seen Until You Learn to See Music for my podcast is from an original Thelonius Monk composition named "Well, You Needn't." This version is "Ra-Monk" by Eval Manigat on the "Variations in Time: A Jazz Perspective" CD by Public Transit Recording" CD. Please Join the Kindle Chronicles group at Goodreads! Right-click here and then click "Save Link As..." to download the audio to your computer, phone, or MP3 player.

After 18 international bestsellers, Seth Godin has released perhaps his most important book. His new title: This Is Marketing: You Can’t Be Seen Until You Learn To See (Portfolio) just hit #1 on The Wall Street Journal list and was an immediate New York Times bestseller. But Seth could care less. What this master teacher knows (and wants us to know) is the joy of serving the smallest viable audience. The satisfaction that comes from making things better by making better things. "The best-selling book in America this year will not be purchased by 99% of the population,” Seth tells me and my guest co-host Samantha Bennett. But that’s good news for us writers because “smallest is easy for us.” It’s this mindset, as you’ll hear, that keeps the infinite resource of creativity from shrinking away. Seth and Sam (bestselling author of Get It Done and Start Right Where You Are) are big admirers of each other’s work, and nothing thrills me more than being a literary matchmaker by putting people together on this show. Like when Glennon Doyle came on to guest co-host with her idol, Anne Lamott (who she’d never met). Or, how Terry McMillan and Dani Shapiro, both great novelists and teachers, swapped outrageous stories and laughs. Or the time Robert McKee guest co-hosted with one of his literary favorites, Dean Koontz. To hear Sam and Seth talk shop left me mostly speechless. (Not my norm, as you may know. I think I said fewer words in this entire episode than in my usual intros!) I feel so blessed to be here. Seth has taught and inspired millions of entrepreneurs, marketers, leaders, readers (and me!) via his daily blog (one of the most popular in the world), and through his online courses, lectures, and bestselling books. He’s the inventor of countless ideas that have made their way into mainstream business lingo (from the book blurb! and Permission Marketing to Purple Cow, Tribes, and The Dip). But marketing—telling our stories to people who need them—is in crisis. For thirty years Seth has seen this revolution coming, describing it to us, and mapping it out for us. And it's being taken away by bottom fishers and scammers. Thankfully we have Seth to guide us through meaningfully connecting with people who want what we’ve got. You’re also about to hear why he stopped napping (this is pure gold!); his thoughts on debt (which could help you keep more of your gold); what it takes to reach the masses (and how to avoid making average stuff for average people); getting into the practice of picking yourself; Godin’s First Law of Book Signings, and, brace yourself, the future of bookstores. And, for those of you who don’t yet know Sam, you’re in for a major treat. Warning, though: She’s addictive, and you’ll have one more person to follow after this episode. Sam’s the owner of the Organized Artist Company and one of the most brilliant and delightful people I’ve ever known (which is why I'm the luckiest that she’s my copilot over in the Beautiful Writers Group). Okay! There’s so much to cover. I’m so happy you’re here. Linda xx

Seth Godin: This is Marketing Seth Godin was recently inducted into the American Marketing Association’s Hall of Fame and is the author of one of the most popular blogs in the world. He founded TheMarketingSeminar.com and the altMBA. Seth is the author of eighteen best‑sellers that have been translated into more than thirty‑five languages, including his newest book, This Is Marketing: You Can’t Be Seen Until You Learn to See*. Key Points The world is fragmented into many groups; there is no more mass market. Each of us has the ability to market the work we are doing through our actions. The hard work begins by choosing the smallest group of people you can live with and ignoring everyone else. Pick ten people. Find something that will amaze and delight the ten. And if you can’t, then start over. Resources Mentioned This Is Marketing* by Seth Godin Tribes* by Seth Godin Permission Marketing* by Seth Godin First, ten by Seth Godin Book Notes Download my highlights from This is Marketing in PDF format (free membership required). Related Episodes Getting Things Done with David Allen (episode 184) Start With Why Featuring Simon Sinek (episode 223) How to Be a Non-Conformist, with Adam Grant (episode 238) How to Succeed with Leadership and Management, with John Kotter (episode 249) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Seth Godin: This is Marketing Seth Godin was recently inducted into the American Marketing Association’s Hall of Fame and is the author of one of the most popular blogs in the world. He founded TheMarketingSeminar.com and the altMBA. Seth is the author of eighteen best‑sellers that have been translated into more than thirty‑five languages, including his newest book, This Is Marketing: You Can’t Be Seen Until You Learn to See*. Key Points The world is fragmented into many groups; there is no more mass market. Each of us has the ability to market the work we are doing through our actions. The hard work begins by choosing the smallest group of people you can live with and ignoring everyone else. Pick ten people. Find something that will amaze and delight the ten. And if you can’t, then start over. Resources Mentioned This Is Marketing* by Seth Godin Tribes* by Seth Godin Permission Marketing* by Seth Godin First, ten by Seth Godin Book Notes Download my highlights from This is Marketing in PDF format (free membership required). Related Episodes Getting Things Done with David Allen (episode 184) Start With Why Featuring Simon Sinek (episode 223) How to Be a Non-Conformist, with Adam Grant (episode 238) How to Succeed with Leadership and Management, with John Kotter (episode 249) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Seth Godin is an entrepreneur, best-selling author, brilliant marketer and speaker who’s known for “making a ruckus.” He’s written 19 bestselling books including Permission Marketing, Tribes, and Purple Cow and has the most popular business blog in the world. Seth also runs the altMBA, a four-week online leadership and management workshop, and hosts the podcast akimbo. On this episode, we dig into Seth’s new book- This Is Marketing: You Can’t Be Seen Until You Learn to See. We talk about building a tribe, how to earn trust, and the three questions every marketer should ask.

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/this-is-marketing-seth-godin Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world. No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your marketing goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

This week’s “Marketing Today” features a very special guest. Alan talks with Seth Godin, author of 18 best-selling books, including “Free Prize Inside,” “Purple Cow,” and “The Dip.” And now he’s written a new one: “This Is Marketing: You Can’t Be Seen Until You Learn to See.” In his conversation with Alan, Godin discusses his new book and what it’s about: creating change and a modern way of thinking about marketing. Godin also touches on Nike and Colin Kaepernik, Brexit, and why, when trying to reach people, it’s important not to try to transform them or get them to admit they’re wrong, but simply to dance with them. And while he is a best-selling author and thought leader, Godin considers himself, first and foremost, a teacher. “I decided a bunch of years ago that I was a teacher,” says Godin. “And I decided that the best, most comfortable way for me to teach would be to notice things and try to explain them. And, if I do it well, people will say, ‘Well, of course.’ And that’s the goal — to uncover the obvious in a way that once people see it, they can’t unsee it.” You can find excerpts from Godin’s latest book and a video explaining why he wrote it here. Highlights from this week’s “Marketing Today” podcast include: Godin on his new book: “Writing a book is painful. Publishing a book is even more painful.” (1:32) The tendency of marketers to race to the bottom. (3:22) Godin discusses the ways polarization manifests itself in society and how to think about it. (7:06) Focusing on what’s easy to measure instead of focusing on what’s important — Godin’s take on capitalism and culture. (14:29) “Stories are more powerful than proof.” (19:36) From aerospace servotronic controls to ski bindings: Godin discusses how a chain of events when he was 14 years old led to the way he still builds his projects today. (27:13) Godin is fueled by seeing what happens when his work falls into the right hands. (32:04) Godin’s response to people seeking the next big thing. (38:10) Support the show.

Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.In this episode, we explore many topics, including:How Seth deals with overwhelmHow Seth chooses projectsHow to say “no” to the unimportant and set boundariesLong work vs. hard workThe world’s worst bossHow to find your “smallest viable audience”Non-marketing books that are master classes in great marketingCrafting April Fool’s jokesAnd much, much more…Enjoy!Click here for the show notes for this episode.This episode is brought to you exclusively by LinkedIn Marketing Solutions, the go-to tool for B2B marketers and advertisers who want to drive brand awareness, generate leads, or build long-term relationships that result in real business impact.With a community of more than 575 million professionals, LinkedIn is gigantic, but it can be hyper-specific. You have access to a diverse group of people all searching for things they need to grow professionally, and four out of five users are decision-makers at their companies — so you can build relationships that really matter and drive your business objectives forward. LinkedIn has the marketing tools to help you target your customers with precision, right down to job title, company name, industry, etc. Why spray and pray with your marketing dollars when you can be surgical? To redeem your free $100 LinkedIn ad credit and launch your first campaign, go to LinkedIn.com/TFS!***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss

Fractional Vegetarians, Catalytic Mechanisms, Politically Active Moms, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got fractional vegetarians, catalytic mechanisms, politically active moms, and more. For all the links, check out the show notes at http://www.hacktheprocess.com/2018-10-09-process-hacker-news-fractional-vegetarians-catalytic-mechanisms-politically-active-moms-and-more/ Enjoy! Events How to Be Successful Without Hurting Men’s Feelings is the title of the upcoming book from Sarah Cooper. It will be out this month, and she’s throwing a party! Come to the book launch in New York on October 30! Learn the concept of Catalytic Mechanisms and turn goals into results with Kimberly Wiefling on November 20 in Santa Clara, California. Be a more compassionate and mindful leader! Join the 5th Annual Mindfulness Leadership Summit which highlights some prominent speakers including Bill Duane. The event runs from November 1 to 4 in Washington, D.C. Media The Shade Room is a media company that supports black culture and has a huge following on Instagram. Listen in as founder Angelica Nwandu chats with Nicaila Matthews-Okome on Side Hustle Pro. The newest episode of The Dervish and the Mermaid with Kyeli and Pace Smith deals with being vegetarian, and how no one takes you seriously if you’re not doing it 100 percent. Grow and gain muscle. Malek Banoun teaches you how to do it in three steps on The Coach Malek Show. On the Get Out of Your Comfort Zone Podcast, Ron Carucci reveals how he rises to the occasion when he needs to step out of his comfort zone and how he helps others do the same in business. Writing Frank Strona shares his appreciation for an article by Stephen Lucas about being a big gay man and discussing some of the ways that size matters. After months on hiatus, Loic Le Meur is back on his feet, sharing what he’s been up to lately, and he invites you to sign up for the Leade.rs Newsletter for more updates to come. In these turbulent political times, Maria Dismondy just announced that she is a contributing author for an upcoming book, The Lose the Cape Mom’s Guide to Getting Socially and Politically Active, which comes out this October! Recommended Resources Expect Seth Godin’s new book, This Is Marketing: You Can’t Be Seen Until You Learn to See to hit the shelves on November 13! Some fans of Seth’s work are Tara Byrne, Alex Cespedes, and Tiffani Bova. Is being a highly-paid employee worth it? See what Robert Kiyosaki has to say about choosing employment over being the founder of your own company. Robert was a huge influence on JuVan Langford. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

“We are flying too low. We built this universe, this technology, these connections, this society, and all we can do with it is make junk? All we can do with it is put on stupid entertainments? I’m not buying it.” Seth Godin is wise and infectiously curious about life, the internet, and everything. He was one of the first people to name the “connection economy.” And even as we’re seeing its dark side, he helps us hold on to the highest human potential the digital age still calls us to. His daily blog is indispensable reading for many of us. He’s a long-time mentor to Krista. This interview happened in 2012. Seth now has a new podcast, “Akimbo,” and a new book coming out, “This Is Marketing: You Can’t Be Seen Until You Learn to See.” Seth Godin writes the wildly popular daily, Seth’s Blog. He’s the author of many best-selling books, online and in print, including “Purple Cow,” “The Dip,” and “Linchpin.” In 2018 he was inducted into the Marketing Hall of Fame. This interview is edited and produced with music and other features in the On Being episode “Seth Godin — Life, the Internet, and Everything.” Find more at onbeing.org.

“We are flying too low. We built this universe, this technology, these connections, this society, and all we can do with it is make junk? All we can do with it is put on stupid entertainments? I’m not buying it.” Seth Godin is wise and infectiously curious about life, the internet, and everything. He was one of the first people to name the “connection economy.” And even as we’re seeing its dark side, he helps us hold on to the highest human potential the digital age still calls us to. His daily blog is indispensable reading for many of us. He’s a long-time mentor to Krista. This interview happened in 2012. Seth now has a new podcast, “Akimbo,” and a new book coming out, “This Is Marketing: You Can’t Be Seen Until You Learn to See.” Seth Godin writes the wildly popular daily, Seth’s Blog. He’s the author of many best-selling books, online and in print, including “Purple Cow,” “The Dip,” and “Linchpin.” In 2018 he was inducted into the Marketing Hall of Fame.