Broadcast Geeks: Find Your Audience, Tell Your Story and Gain a Following Online

Today I posed the following question: Do you invest Enough Time in Yourself? and I ask, do you? I mean do you really? You may be thinking I don't have time for this, or why would I do this. and I would like to let you into a little secret. This is where you find your true calling. This is where your intuition lies. Ever acted on a gut feeling? if you have, then you already know it is there. What if you could spend more time invested in yourself and learn to also tap into this intuition more often... What could this do for you personally? What could this do for your business? If you are curious, then you must listen into todays Podcast episode where I discuss this and my personal journey to self-discovery.

On the inside of todays show I discuss why being totally laser focused can actually be doing you harm. I reveal why I believe you may be missing opportunities, growth and even income by being so focused. I also give you some advice on what to do daily. Add this to your focus and you will become unstoppable.

Today I hit record without any pre-planned content. My reason for this was to discuss my key message within todays episode. If I have my content pre planned, then I run the risk of not bringing enough of 'ME' (Chris Cole) into the episode. That wasn't what I wanted. So I hit record with a simple idea and totally brought ME and my thoughts, ideas and heart and soul into my content. And guess what... That's what you're getting from now on!

Today is a bit of a different podcast episode. I guess it is more raw, personal and should I say revealing. I posed the question: What is the biggest problem in my life that i'm trying to solve. I then go on to reveal my answers with some of my innermost fears and problems revealed. I also got to thinking, that if I am facing these issues, then others are going to as well and this is why I reveal and discuss within todays podcast episode.

Welcome to episode 50 - It took me a while to release this episode and I go on to explain why on the inside of this newest episode.

Let's face it. Everybody has challenges and issues in life and in business. we ALL get them. So what makes the successful different? How come they seem to grow when you don't? It is a question I asked myself today as I faced my own challenges with momentum. Amongst my challenges, I struggled with getting back to my computer to record todays Podcast episode. But I did, and with it I also answer some of the reasons WHY others may see success when you don't. They deal with the loss of momentum differently. They overcome it. They may even have systems in place to help them overcome this.

Are you truly seeing the success you desire in your business? Or even in areas of your life? You are trying to push, but may be struggling to finally see the success you desire. Then maybe you need to look inwards. Into yourself your actions your thoughts and that plus more is exactly what we discuss on the inside of todays episode.

Today I cover How Taking Daily Persistent Action Is The Key To Success. For example, I have take persistent daily action so far this year and in just 4 weeks I have posted daily on Facebook with my gratitude posts. On top pf that I have planned 12 full funnels of Digital product Launches I intend to have in 2018. On top of that, I already have the content for 2 of those products completed. People ask me HOW... Persistence, daily action and working towards my goals daily.

Today I am discussing why you MUSt sit down and plan out your online business. Simply put - If you don't have a plan, then you do not have a solid direction for your business and this means your business will suffer because of your lack of clarity and focus.

In todays episode I am focusing on gratitude and my journey into being grateful for everything I have within my life. I also reveal my gratitude journey, my daily habit tracker and why this may actually make a difference in your life. Some people feel this is 'out there' or 'woo-woo' but I also ask you what harm can this do? ...NONE! So why not try gratitude in your life.

What do I mean with a title like "The Year of the Phoenix"? Well for me this years is all about rising from the ashes. Starting with new hope as this time last year we had bad news and the year didn't get off to a good start. It then went from bad to awful. This year we have started with new hope and it is time to grow and build my online business from the ashes from before. Why not tag along for the journey!

In todays episode I have broken from my Christmas holidays to chat about my plans moving forward. I have been reflecting on the year past and planning for the year ahead for my online business. Are you also planning and projecting the year ahead for your online business?

Today I want to reveal what the Biggest Battle You Will Face In Business. It may not be what you think. It could be closer to home than you think and whilst it seem easy, it may also be your hardest won battle...

Today we are looking at the Mistakes and Pitfalls That Could Be Costing You Money When Building Your Email Marketing List online

Advice I Would Give To 21 Year Old Chris … So I received a private message (PM) on Facebook with the following question: Chris, If you could go back in time and speak to your 21-year-old self... what advice will you give? I thought long and hard about this as I figured the person asking, was also seeking advice from my experiences and perspective as a 43 year old man. I also thought, you know what… This is a perfect topic for this weeks blog post and Podcast episode … So that is how this post, Podcast episode and piece of advice came to fruition… Remember, this is advice given to a younger version of myself and whilst the advice I give in this may not be applicable to everybody, I am sure some of you may be able to take positives and learn from some of my experiences within this post. So where was I at, within my life at 21? I had left school at 16 with minimal qualifications At 21 - You do NOT know it al!! You may think you do… You may feel like the smartest person in the room Trust me, you’re not! Keep your mouth closed more often and your eyes and ears open a lot more. Watch, listen and learn… That way you’ll learn and grow a lot more! Gain what extra qualifications you can along the way. Your personal education is one of the most important things you can focus on. Always be looking for ways you can grow and expand your knowledge and never stop learning. Be willing to study, read and learn from everybody no matter who they are. You can always learn something from everybody and apply this into your life.

Today I am discussing the ONE thing made a massive difference in my online business Using this, I was able to generate $43,750.10 on ONE platform. I have made more in other accounts and in other platforms. I just wanted to let that sink in for a second… That’s just shy of $44,000! So it’s that POWERFUL… What is even better is that the part that made the difference now only take me 20 minutes to do. Now I am NOT saying it is 20 minutes to generating that style of income. No, I am saying the part that made the difference, and the part I attribute to driving my business now only take me 20 minutes. I still have a bit of work to do, but when I spend this 20 minutes or so, then that leaves me knowing what it is I need to be doing, I know what it is people are seeking and I simply work towards giving it to them.

Are you SURE you're using your content to it's MAXIMUM? 100% sure..? In todays post I am going to be revealing sone NINJA tricks you can use to explode your online business with your previously created content or you can take the same principles and apply them moving forward! Okay Chris... What are these Ninja Content Tricks to EXPLODE Your Business?  Let me ramble here ... you have a blog post. you have put hours of work into creating it. Setting the layout, images and flow of the content. you now have it published and you're super proud of it ...Just to get a few measly views it's NOT worth it at times. YET the exact SAME content can be used to it's maximum. Leverage applied... What do you mean Chris? Let's take the same blog post. Now you go and create an Audio version of it - just like this Podcast. How long would that take once the content is created? Maybe an extra 20 minutes..? Yet, you have now created content that you can upload and use to get in front of a DIFFERENT audience! Then take the same content and create a YouTube video. ANOTHER PLATFORM and another new audience. Are you starting to see the Ninja tricks here?

After spending time in one of the many sessions within the marketing event in Portugal I was left with an aha moment... The thing about the session was it was very personal to each and every person that took part. I am talking around 40 top marketers speaking one to one on a personal and emotional level. I mean REALLY connecting... Revealing their innermost desires, fears and what is holding them back in their business. What did I take away from that session? The main thing I realised was that everybody, no matter ho successful their business has fears and things that hold them back. Everybody has very similar feelings about themselves, how they socialise and connect with others. Basically what I took away from that session was that as IM'ers we all have the same frustrations, fears, desires and things that hold us back. We all have the same battle going on internally! ...YET There were others there who are successful, have successful businesses and they are experiencing the exact same issues. So I sat back and thought about this...

You may not have realised it, but industry events can be the difference between seeing success and not... I 100% believe that everyone MUST get to industry events as often as they possibly can. That is why I have titled todays post: Why Attending Industry Events is Crucial For Your Business Success If you have been following along with my journey, then you will know that over the last few blog posts I have told you that I was going to Portugal to attend an industry event. I even automated last weeks Podcast and blog post as I knew that I would be travelling and therefore unable to record and publish my weekly post in time for my followers. Hence why I batch processed episodes and scheduled the content to go live. I am now home from my event and I had an AMAZING time!

Today I am discussing automation and why I believe automating your online business is essential. I understand we all have busy lives... Also with an online business, there is just SO many things we need to do! So if we can embrace automation and use this to our advantage, then we are going to make thins easier for ourselves.  Heck - we might even set up systems that will drive sales for us, without us needing to do any additional work

Today I am discussing the ONE Skill You MUST Learn If You Have an Online Business. What is that you might ask? Could it be Blogging? Video Marketing? or even Podcasting? Whilst they are all great skills to learn, I am referring to effective copywriting. Now I know many of you may be thinking… Aghh… Copy? Really..? Bear with me here. I will explain why. Take even a simple Blog post. You mightn’t have considered this, but you require some level of copywriting skills to write one that engages your readers. You have to entice the readers in with an intriguing title. Then your content has to flow in a manner that keeps them reading. If you then have a call to action (and you should), then you have to persuade your readers to take action. This is basically using simple (but effective) copywriting techniques. If you next consider a simple squeeze page. You have limited elements. Typically a pre-headline, headline and sub-headline and an optin box…. That’s it… So you must have enticing copy within the headlines on order for the prospects to enter their details.

So todays Podcast episode is a little different. First of all I have lost my voice If you listen in, you will hear that I sound quite different. I explain why inside the episode... :) In todays episode I also discuss why I have been struggling recently. Or at least some of the things that I personally struggle with for my online business. One of such is actually something that is a part of my personality. I simply can't help this at times. I deliberate and can take a lot of time to make decisions. That leave me stalled or sitting idle whilst time slips away before I finally make my decision. One such decision is where do I host my digital products moving forward? I was planning to use this domain Broadcast Geeks, but I also got thinking that while it is okay, the name does not lead towards digital content and the Make Money Online area as well as it could. I also own a domain Simple Digital Profits, and this is the one I have been leaning towards. but the decision of making that final move is holding me up. I can't help this at times - It is in my personality.

Today I am discussing why I am actually happy and glad that my Podcast audience is still relatively small.  In the past I used to get frustrated whenever i didn't seem to be getting the results I thought I deserved. I would build something, not see the results and then stop. Only for me to end up starting something else, then repeating the process. Today is different I am happy my audience is still small

What you need to do in order to get better at something Want to know? it really is quite simple... Do something MORE! A LOT more... Consider my Podcast I am now onto episode 31, and whilst I have had thoughts of stopping it, I also have personal reasons for creating the weekly show. I want to get better in front of the microphone I want to get better and creating audio content I want to get better at coming up with content ideas So I have pushed myself and I created an episode each and every week up to episode 31... Elite athletes are also people who do more of something to get better at it Look at an elite athlete how have they become so good at this? They have trained pushed themselves worked for it... ...had failures or setbacks along the way but they persisted. and this is something you MUST do if you want to get better at something!

I had a Skype conversation this week that has inspired todays post. I had assumed that everybody knew how to setup and establish a website for their online business. I guess because I have been doing this for years, and it is easy for me, that it was the same for others. ...I was wrong Lesson #1: NEVER ASSUME... I had forgotten lesson #1... So with that in mind I set out to list the 5 most basic steps you need to take in order to get yourself setup online. In the following steps I also recommend you go the premium route rather than the free services. I feel it is always best to go with the paid route as with the free services, you never actually own or fully control them. Whereas with paying for the services gives you more flexibility, customisation and additional options. Plus you do not have the threat of someone closing or banning your account. So where you can, use premium options. They are not as expensive as you might think!

How do you achieve anything great? ...it can ONLY be done one step at a time! Today I discuss facing overwhelm when you have a large project to complete or item that you need to complete. you are lost, you are struggling to see all of the steps We ALL face this... ...there is only one thing you can do... Only work on your next step and keep moving forward step-by-step. Imagine the task ahead of the construction workers when they set out to build the Empire State building. They had a HUGE task ahead. However they built it one brick at a time. They set a stable base, then built brick upon brick. Steel upon steel... Day-after-day, week-after-week to they finally finished it. How long did it take them? (interesting fact) One year and 45 days... Think of a rock climber. They know they want to climb to the top, they also know where they are starting. They might also have a plan, but when they begin climbing, they must only focus on the next step (with a direction in mind). That one next step is what takes them higher. I have faced this as I am building out my core members area. I have set out on creating a mammoth members area with many modules that I wish to create training around.

How To Persist and WIN Even When You Don’t Feel Like It chrisSeptember 9, 2017 I am having one of those days myself today. I have a cold, I feel awful and really don’t feel like creating content. We all get them… …it’s life It happens to everybody. However – It’s what YOU do when you don’t feel like doing something, that makes the difference. It’s how you react …what you do about it That is what make the real difference. If you persist, even when you do not feel like it, then you are a sure winner.

I often hear people telling me they struggle in creating a simple lead magnet for their business. Or others simply may not know what a Lead magnet is and why you must have a lead magnet if you do any form of business online. I can understand why people struggle – they are normally over-thinking it, or trying to get it just too perfect before they release it. In doing this, they end up over-complicating things and creating a full blown product or they may even give up and simply never bother. What exactly is a Lead Magnet? In it’s simplest of terms it is anything of value that you can exchange in return for the prospects contact information. This is usually in the form of their email address. The easiest lead magnet to offer is something digital so that the prospect can access and download right away. This gives them the instant gratification from your offer.

Today I am posing a question to you - What are your TRUE motives for marketing online? I can nearly guarantee most people will instantly think to themselves... ...Duh, Chris! To Make Money Why else? Let me stop you there... I say that, yes, money is a factor! ...but is this what makes you tick? I mean, really tick within your online business? I ask, is it REALLY your motivation? You see if you are purely motivated by money and nothing else, then you most likely will not see the results or amount of money you're after. However, if you actually care about your customers, or if you actually care about making a difference or if you get a buzz out of helping others... Is this what really motivates you online? It took for me to realise that whilst making money in my business is essential for the business to continue, I would rather conduct business from a place where I can genuinely help people. It is also the reason why I have not brought any of my older digital products back online for sale... It is the reason why I have been deep in the labs creating brand new products.

Today I want to ask you a question… How have things been going for you with your online business? Good… Or not as good as you would like it to be? If it is the second answer, then I want you to look at your mentality when it comes to your online business. Do you have the long term view or the quick buck mentality? What do I mean here… When I started out online I had the quick buck (money) mentality. Basically I wanted to earn money, but doing it the easy way. We all get sucked in by these promises. Making money online is easy… Making money whilst you sleep… I could go on. How has this worked out for you? I bet not too well… It was the same for me! My early mentality was the quick money Back in the day I was building auto blogs that pulled in content from Amazon and sprinkled in my affiliate links. I DID make sales, but my conversions sucked. I was making sales by accident. It wasn’t like my site was engaging, interesting or anything special. It wasn’t until I changed my mentality and built solid sites with real helpful content that my income started to increase. I went from a few dollars per month to over $2,000 per month consistently … The same is true for my current business model. I am not seeking to make money at all costs. No, my core values are to help others first. I want to teach and transform from the heart. If I can successfully do this, then my business has a whole different meaning for me. I am building my business with a long term view and goal. Why the long term view is a good mentality to have By building your business with the long term view, you are not going to be taking shortcuts. You will do things right and even do things that in the long term can increase your brand awareness, even if they do not directly bring you in sales or income. You know that this brand awareness and helping others is what will motivate and drive people to get to know, like and trust you and your business. Instead of people feeling that you are only in it for the money, they will feel like you actually have their best interests at heart. And you should! I am now six months into my journey and as of yet, I haven’t had any products at all for sale here within Broadcast Geeks. I have been building this platform (Broadcast Geeks) as I wanted a solid hub and place where people can come and find me, get to know me and access my content. I can and will help people, but I am also building a business. That means I will be releasing products for sale that genuinely help people. It means my products will have my heart and soul put into them, and it means I will build my business with my customers in mind. If you haven’t been gaining the traction you desire online, then I urge you to step back and take a long hard look at what your mentality has been up to now. Is it the quick buck (easy money) mentality? …and if it is look to make that change today!

Here is my condensed list once again. Thinking you will sell large quantities right away Building a product for you and not your market Not putting enough focus on promotional strategies Not having a sales page that convert buyers Not giving more value than the price implies Not even starting because you’re afraid Scared to email their newly built list of subscribers Too much content in each slide Not putting a funnel in place Don’t wait to you have the perfect product I value your feedback, so please send me your feedback or leave your comments below. If you have any more mistakes you faced or are aware of, then I would love to hear them.

I recently had a call with a business coach where we were looking into my business and developing systems for myself moving forward. Within the call I was asked some very challenging questions, and some outright awkward ones to answer. …But i did answer them all! One such question posed to me was: How much of Chris Cole are you bringing to your business? and your blog posts, products and videos within Broadcast Geeks? Now, I am normally good at being myself within my videos, but when I thought (honestly) about this, I found that I am still a little reserved on some elements. I still hold back on opinions, being fully honest of my feelings and more keeping myself reserved. I realised that this HAS to change! You MUST do the same… You may be thinking that it might not be good business sense to bare all and be opinionated, speak out, be yourself. You could potentialy drive away people from you and your business. …I totally agree you CAN! However, you will also act like a magnet for others. They will be drawn to you. YOU will find that your personality is actually the hidden magnetic force that people are attracted to and if you feel you need to suppress this or be a different person for your business, people will subliminally pick up on this. They won’t maybe know why, but they will know that they are not seeing ALL of you. This in turn may leave them not just as drawn to you or moving on to someone who does attract them. If you think about many of the known celebrtities online, people are drawn to them because they are themselves. There is nobody like them, yet there are many who try to be like them, and it is these wannabes that are not being true to themselves. So with that end, I and going to be brining more of my personality into Broadcast Geeks and my online business. I understand it may not be for everyone but that’s their promlemo and not mine

You might be the one person reading this that has, in the past, listened to the peer pressure or your own self-limiting beliefs and not done something because you're not an expert. But let me pose this question to you. How do you gain the necessary experience if you only read up on things? if you only digest and learn the information..? but never actually going out and doing things... You see - we learn more by doing! In today's post and podcast episode, I posed this question to myself; Chris - why are you doing your Podcast when you're no expert? and I decided (after I had battled with the inner voices) that I was going to make my mistakes as I move forward. it is in the doing where I will make the mistakes, and learn how to overcome obstacles that I may face. So I urge you, if you are reading this post and there is one thing you have put off die to listening to the peer pressure or inner voice telling you 'you can do this' or 'you need to learn and understand more before you can take action' Then start taking action! Just begin. Look at this website, and my Podcast. I only got back online 11th February 2017 and as of today 30 July 2017 I have built this website, published 42 posts and this is my 22nd Podcast Episode! So to answer the WHY I publish my Podcast I have broken this down into the reasons for me and also the reasons for you my listeners and readers. The reasons for ME: I have a calling to do this I enjoy it I love to give and help where possible I love the technical side of things I am growing an asset of digital content building a solid foundation branding me along the way It is another skill I want to learn I need to get better at my delivery of content It adds another dimension to my content and website I may gain a new or different audience I get to explore and try new things The reasons for YOU: You get to know me You also get to know what I stand for You will get training, advice and guidance from my podcast and posts By following along you will find I have a lot of experience that will help you I have a BIG heart and love to help people I have a calling to do this... You get to ask your questions I CAN help you I can teach you new things I am self taught To inspire you To tell you that you CAN do it no matter what There are of course a lot more reasons for me doing this, and I am sure as I grow in experience and knowledge I will move onto other things. I will keep pushing myself, challenging myself and seeking to grow. This is something we all should be doing. I urge you to stop listening to those limiting people or beliefs and just start today!

Problem: Immediately Starting out with fancy logos or intros FIX: Start out with a cold open, something that grabs the attention of the viewer and hooks them. Then have your branding Problem: Music too loud FIX: Set your levels and listen back to this. Ask does the music need to be there, and if so turn the volume down. You will know when you listen back Problem: Poor audio or unable to be hear FIX: Ensure you have a good microphone and gain set your levels so that you can be heard within the video Problem: Breathing over the microphone a lot FIX: This is classic from people with integrated headsets and microphones. Lower or raise the microphone away from your breathing zone and stop this annoying breathing into the microphone. Problem: Video recording beside a window FIX: if you do this, then you may be hard to see and the white balance will be off. Problem: messy background FIX: Look at your recording area if it is a talking head and tidy it up. Nobody wants to see your messy room or even worse, your dirty laundry Problem: messy desktop FIX: This is a classic for many people recording their screens. You can hide desktop icons in your computers and make it appear clean. Problem: making people sit and watch you type urls etc FIX: People do not need to sit and watch you typing out urls. either have them already typed or if you are recording, then edit it so that people don't have to watch the full thing. Trust me, they WILL Get it if you start typing and it jumps to it typed and the page is loading Problem: not having your tabs prepared in advance FIX: Plan ahead and open all necessary tabs and accounts as this will also save you from having to log into sites if you have already done so in your tabes you prepared before hitting record. Problem: having Skype on whilst recording FIX: I see this all of the time, you either can see overtime a friend logs onto SKYPE or messages them one recent video even had someone trying to call them whilst they were recording. LOG OUT of this and others when recording Problem: Mobile phone ringing or texting in the background FIX: I have also watched many videos where text messages or even phone calls happen during the training. I have even had one where they didn't edit out the call! Problem: not being able to see smaller details when explaining something FIX: sometimes it is harder to see smaller details on a page when recording your screen. Learn to zoom in on these details as some people need to see this and it saves them from struggling or having to rewatch the same portion of the video repeatedly. Simply learn to zoom when needed. Problem: poor lighting FIX: it a talking head video you need to be seen. If you do not have enough natural light, then look at turning on lights or even investing in purpose built lighting for your videos recording. This is also true for some people with webcams. It is hard to see you. Turn a little light on

So you’re sitting there staring at a blank screen… your mind is blank you are lost for inspiration… You cannot seem to come up with any good ideas for your content It is tough… I’ve been there myself in the past. That was before I created my simple system that ensures you never run out of content ideas for your digital products and blog posts again. Wanna know how i never run out of ideas? Here is how you can ensure you never run out of content ideas for your digital products and blog posts again firstly you have to get yourself organised …just a little, of course The best thing you can do here is start with your seed idea and literally dump everything you can think of. Do not stop to consider if anything is correct, in the correct place or even if it fits. Simply just get everything you can down into the mindmap in the beginning. Once you have entered everything, then it is now the time where you can begin to organize things into sections or modules. Very quickly you will begin to see clear segments or even modules that you can create. They can also become your section and paragraph headings. In the video I used Xmind, but any mind mapping software or even paper is fine to do this brain storm and dump of information. Once you have it out, then and only then can you begin to organise it and create something from all of the ideas. [Read More at https://broadcastgeeks.com/20 ]

In what niche are you seeking new leads? Before we begin you need to know what niche you are looking to grow your leads in. This sounds like an obvious choice, but whenever I ask people what niche they are in, they tell me the top level market and they have not niched right down into he sub markets, or they do not understand there is a difference and this is a critical distinction to make. For example; Weight loss is a market and NOT a niche… …You’re probably thinking – What the heck Chris? Weight loss is a niche… I will tell you this… No. It is NOT! A niche would be something like; ‘The Ketogenic (Keto) Diet’. This is within the weight loss market, but niched down to a specific area within a general overall market like weight loss. Weight Loss > Dieting > ‘The Ketogenic (Keto) Diet’ Fitness and aerobic workouts is another niche, still within weightloss (or fitness), but niched down. To further sub niche, it could be ‘aerobic workouts for over 40 year olds’ Take Online Marketing – That is a Market – NOT a niche! Now if you sub niche down to you come to a deep level niche like – ‘Facebook advertising for ecommerce stores’, if you can get right down to this level, then THIS is a niche! I hope you now know what I mean by know what niche you wish to build your list within! You can always go for a general market and in most cases you will not have the same passionate people and will not have the same results from your lead magnets as they are too general. So I say, firstly KNOW your niche or at least what niche you wish to grow your leads within and then by knowing this, it will help you to begin the creation of a valuable and more inportantly in demand lead magnet that is designed specifically for that niche and directly for a very specific sub section of the market. Rather than seeking to include everybody with your niche you actually do want to rule out people with your niche selection. If you single out the correct niche, then you will be able to directly target people within this target group and the lead magnet will be highly relevant to them and their needs, therefore giving you better results.

Easy Steps For Video Recording and Chroma keying With Your Home Green Screen Chroma Keying and Green screen technology sounds very technical and that is why many people get confused or even do not understand how to use these techniques within their videos. Think Photoshop – Only for Videos Photoshop has transformed image manipulation and editing for the better. The success behind it is that is allows you to add layers on top of each other and also edit these layers individually enabling you to create visually stunning images. You can create some amazing designs and literally transform your images into works of art. The beauty of being able to edit each specific layer is you can manipulate, edit, crop and even remove the background of one layer and be able to see what is below (or behind) that layer. By using this technique, adding drop shadows and outlines and many of the other features within photoshop you are able to do amazing things with your images. You can also have layers similar to Photoshop, only with video With the correct video editing software, you can add layers, images, remove backgrounds and build up an amazing looking videos with the similar layer options you have available within Photoshop. The process to remove a color or background in a moving video is called Chroma Keying and this software treats each frame as a separate image, removes the selected color and then allows you to see the layer(s) placed below. This enables you to produce some amazing effects within your videos. Are you looking to add extra effects into your videos? Maybe you’re seeking ways to spice up your videos… or feel like your video backgrounds are boring or not exciting enough… Then you can change this very quickly with the use of a green screen and Chroma Keying within your videos. You are here as you are interested in making your videos better, and looking more professional. With the use of a Green Screen, Chroma Keying and inserting different backgrounds into your videos, and possibly photos you can easily do this. This technique is also referred as: Green Screen Video Chroma Keying Blue Screen Color Keying Color Separation Overlay Maybe you have heard of Green Screen and the technology behind it, but didn’t realise you can actually Chroma Key at home with a few simple elements.

The Essential Equipment You Need To Start Your Own Podcast Are you dreaming of starting your very own Podcast, but don’t know where to start? Maybe you’re thinking it is really complicated, you don’t know where to start, and that is why you are reading this page. I can understand, it does sound super technical to get setup, there are a million and one things you have to get done you have to get extra equipment to enable you to begin Podcasting. Or do you..? I often get asked, Chris… What equipment do I really need to start a Podcast? My answer quite often surprises them… (My Answer…) – Not very much to be honest! In short, you may only need a simple headset ($20/£15) with Microphone, a computer and somewhere to host your audio files, and that’s it. If you have a smartphone and a simple set of headphones with in-built microphone you have pretty much what you need right there. Now don’t get me wrong here, you can add a lot more bells and whistles to make your show better, the audio cleaner, better hosting with more details or basic stats so you can check and keep an eye on your essential numbers… …but to get started do you really need all of the equipment? That’s up to you to decide, but remember you can create and run your very own Podcast on a very limited budget with limited resources. Anything else is just there to enhance the experience for your listeners and subscribers or to enhance the show and business overall.

Do you get nervous or even freeze up at the thought of recording a video or stepping in front of your webcam? Would you believe I used to be the exact same… You might not, but in fact I froze up, stammered, stuttered and tripped over my words. I would get knots in my stomach when I hit the record button. I knew what I wanted to say, but as soon as I hit that record button, I would get nervous, make mistakes and never get anything done in the first take (or first five for that matter) Then once I had finished recording, I would fuss and edit for HOURS! Yet today that is different for me. People now say to me: ‘Chris, you sound confident in front of the camera’ ‘Chris, your videos sound and look good quality’ ‘Chris, can you help me with my videos?’ So what changed for my videos? I guess I didn’t give up, I worked through all of the barriers I faced (and still face) to get to the point where I am today. …and this got me thinking. Are YOU Camera Shy? Maybe you have put off or outright refused to get in front of the camera due to this fear. The thing is, if you are here reading this blog post, then you would like to get better at recording and creating videos. Now I do understand there are issues others may have that may be a bigger problem (for them) than I faced (think speech impediments…) …and this may take a lot more than my top tips, but again you may still have that desire to start recording and my advice is to keep going on your journey. Today I want to try and help you by revealing my top tips for getting over Camera Shyness or Fear of the Camera Before we set out my top tips I want to say that this is a skill you can learn over time. Simply follow my tips, apply, learn, grow and keep pushing forward and eventually you will feel better with your videos and stepping in front of a recording camera.

In todays show I wanted to discuss and reveal why I believe digital product creation is such an amazing and lucrative business. I have experienced setting up a traditional business, and know of the associated costs and financial drain a business like that can be. Whereas inside todays Podcast, I reveal that you can setup and run a digital product business on a shoestring AND with very high return on investment and profit levels.

How Using Value Ladders Will Increase Sales, Revenue and Customer Engagement Every business, either online or offline should always be looking to Increase Sales, revenue, and customer engagement. Did you know that there are simple methods you can employ within your business that will help to grow your authority, increase sales, engagement and ultimate revenue generated? In-fact, if used correctly, these simple methods or systems can revolutionise your business overnight. You can do this by introducing value ladders into your business… Maybe you don’t even know what a value ladder is! …Or WHY you MUST have one within your business? Do not worry, I am going to explain exactly what a value ladder is and how employing them in your business can instantly boost your business. Think of this concept – You have various entry points into your business. These can be from a simple free offer to low priced offer and right up to what you consider your medium or higher value offer. But the thing is, you can always be offering more to your customers, you will also find there are also customers who are seeking more or extra from you and you may not be currently offering this within your business. Even if you are offering a lot within your business, you MUST look at what extra you may be able to offer. Because at the end of the day, if you are not seeking new ways to make more offers, then your business is either stale, stagnant or in decline. So what is the 30,000 foot view of a Value Ladder? In simple terms, a value ladder is a way to structure your business in order to appeal to your target audience at different phases of their growth. This is by offering something with more value to your customers or clients, and as your personal commitment increases, the value and price also increases and people step upwards on your value ladder. Meaning the more value you offer in terms of time or information, then the more closely connected they are with you and as such they will be stepping up your value ladder. So in the digital marketing world this means you offer more of your personal time or personal experience to one person in exchange for offering them more knowledge and your consulting skills. By having a value ladder in place, it proves your authority in the eyes of your customers. It also gives you the edge over others as you have this structure in place as it ensures you have products or services available to continue to serve your clients as they grow with you. How do I structure a Value Ladder?

Welcome to Podcast episode 13: Why You MUST Be Consistent and Persistent With Your Business and Marketing If you have been following my journey, then you may know of the turmoil that is happening in my personal life. This goes a long way to explain why I am currently struggling with my online business's focus and getting back to my online business in full. In the main, I have a lot of other stuff going on that I have to deal with, plus I also struggle to focus or spend the required time in order for me to gain proper momentum. That left me struggling with being persistent and consistent in my promise of releasing a new Podcast episode every week. This is something I do want to do, for both myself and for my subscribers and listeners. On the inside of todays episode I discuss why it is important that you must be consistent and persistent with your efforts. I also reference someone why now has celebrity status, but it only took him 25 years of hard work and effort to get there. The main takeaway I wish to get across in this episode is look to be consistent with your efforts and never give up when you are thinking things are not going your way. Whilst you are being dedicated and focused to your consistency, you are also getting better at what it is you do. Meaning that when it is your time to shine you are prepared, ready and have put in the ground work up front. Just like in the case of this very Podcast, by being consistent and focusing on delivering an episode every week, I am growing my podcasting skills, presentation skills, content library, and subscriber base one episode and subscriber at a time.

I get it, we all have times when we lose momentum or totally lose focus. But how do you deal with this loss of focus or momentum? I have had some issues in my personal life that have taken me from being highly focused and working with momentum to being at a near stand still. Only for my commitment to THIS Podcast to deliver an episode a week, I would most likely let time drift past and I wouldn't maybe be seeking to get back online so quickly. Maybe I should go an take time, but it is not what I want to do and this is why I have opened up todays podcast with the question and then went on to discuss this and ask for your feedback. How do YOU deal with a loss of focus or momentum? I would love to hear from you!

This is Part2 of a series of interviews. Look out for Episode 6 where we covered a Goal of Marketing and then ensure you listen to this follow up episode where we teach you how to have a SMART Facebook Traffic Formula - Today you need to know how you can grow & scale your online business by introducing a SMART Facebook traffic plan. To do so you need to consider your advertising budget, how you are going to spend this and on what types of traffic and where... All this plus optimimizing your ad spend and driving down the cost of acquiring new leads and customers into your business. This is cutting edge marketing, and is what is working RIGHT NOW - so you need to tune in, take notes and then get out there and take action and start having your own SMART Facebook Traffic Formula in your online business.

Todays episode is very personal and raw. It is not based around marketing and is more a very personal update from Chris on what has been happening in my personal life. I am completely open in this episode, and in some ways it kind of explains the WHY I went offline and lot everything in the past before I began my journey back online.

I actually hesitated and struggled (internally) in making the necessary decisions around the initial launch of my podcast. Today I chat about my Podcast setup and why I struggled in getting my podcast setup and launched. Though as I write this blog post, I can tell you where I am at with my setup. I have now embedded the recorded, produced and uploaded audio podcast within this post. believe it or not… This is Episode 9!! However To date, I have still not officially launched this Podcast. It is NOT currently listed in iTunes, Stitcher or any of the other Podcasting platforms. Up to now the ONLY place you could have found this audio content was right here within Broadcast Geeks Website. So WHY have I been so hesitant in setting up my Podcast? I have had a few issues that I needed to process before I could proceed. My Podcast Player Indecision Firstly I want to chat about my indecision of Podcast players for my show. Now you may be thinking, Chris… Why would that hold you back, simply change out the player as you go. My problem was I own (and use) Audello and while I love this player, if I used this I would or could also use it for my Podcast RSS Feed. If I decided later on I wanted to change it would mean I may have a lot of work in changing things over. So I held off…

Why You Should NOT be scared to make a change in your business I have been there too many times… I know there needs to be a change, but I ignore it or I simply walk away and never do it. I had the same feeling with my business. But the thing is, I have only been back online 7 weeks. How could I possibly need a change after a mere 7 weeks back online. You see, I simply was not happy with something. I felt it in my heart, my bones, you know , the feeling you have when you just KNOW you have to take notice of. Well that was how I felt. So I could not ignore it. What was it I needed to change? Fo me, it was the layout of this site, the blog. I had a magazine theme installed and whilst it did look nice on my PC I felt the layout of the theme and the marketing message I was conveying did not match up. I was teaching that you have to have a CLEAR marketing goal, yet when i looked at my marketing message that did not say that to me.

The thing is this may seem a little overwhelming initially. Here is why… You have to have a goal of marketing not only within your business, but in each and every step within this business. Now do not get to worried about this, as once I explain this, you will hopefully have a few aha moments. So here is what a goal of marketing looks like in stages. What is the 30,000 foot view? You have a main strategy. You have something for sale and you are looking to sell this online. Now you have to look at the HOW you are going to market and sell it. Is it going to be via affiliates? Your blog? Podcasts? Paid ads? Webinars? You get the picture. Firstly you need to know how you plan to sell your products. This is GOAL Number 1

If you are selling anything online, then you must always seek to increase your sales and conversions. That is if you want to increase and grow your business. To do that you have to work SMARTER rather than harder. You need to think outside of the box and look into the traffic sources that are available to you and see if you can introduce any of them into your business to grow your revenue streams. Do you know what the different online traffic sources are? Maybe this is new to you and you are looking to understand traffic online and the different classes and grades of online traffic. The traffic of course ranges from the free traffic sources right up to paid traffic and all between. Once you consider the different traffic engagement levels available, you may understand why your conversions can vary. If the prospects are already aware of you, then promoting your business to them is going to be an easier task. If the prospects have never heard of you, then of course it is harder to get a sale. What do you do about the different traffic engagement levels to increase your conversions? This is where having a smart traffic plan comes into your business. Would you like to know how take cold traffic and make it convert? If so, then we cover this in detail inside of todays Podcast.

Would you like to turn your customers into clients? Turning your customers into clients is always something you should be looking to do with your online business. It is what takes your business to the NEXT level and increases the income you generate online. The concept of this is you deliver more, and the customer becomes more closely engaged with you and your business. You should be taking them up through your value ladder to the point here they become highly valued clients, coaching students and people who are willing to invest in YOU. If you are interested in that, then todays episode is for you!