Podcasts about steviva

In this episode of the Ketones and Coffee Podcast, Lorenz invites returning guest Thom King, CEO of Steviva Brands and Icon Foods, author of 'Guy Gone Keto', and a keto lifestyle enthusiast. The discussion covers a wide range of topics including King's personal experience with gaining weight during COVID-19, the impact of stress on dietary habits, and his journey back to health using keto principles combined with innovative biohacks. King shares insights on the challenges of maintaining a keto lifestyle, the exploration of peptides like semaglutide for weight loss, and his experiments with GLP-1 agonists and keto supplementation. The conversation also delves into broader topics such as the importance of ingredient awareness, the personal legacy through knowledge, the evolving food industry, and philosophical musings on life, commitment, and the human experience. Tom King's evolving role from CEO to Chief Innovations Officer, and his perspectives on creating a community through vulnerability and leadership, are highlighted towards the end.00:00 Welcome to the Ketones and Coffee Podcast with Tom King00:41 Reflecting on COVID-19's Impact on Health and Lifestyle01:57 Tom King's Journey with Keto and COVID-19 Challenges04:29 Exploring Weight Loss Hacks and Semaglutide Experience06:43 Combining Keto with GLP-1 Agonists for Optimal Results13:46 Tom King's Future Plans and Thoughts on Legacy19:28 The Power of Vulnerability and Community in Overcoming Challenges27:52 Navigating the Food Industry and Making Informed Choices32:51 The Science of Sweeteners: Monk Fruit, Stevia, and Artificial Alternatives33:35 The Impact of Artificial Sweeteners on Metabolism and Hunger36:57 Exploring Dietary Choices: Vegan, Keto, and Carnivore Diets41:15 The Carnivore Diet: An Ultimate Elimination Diet for Healing48:17 Personal Triumphs and the Power of Dietary Choices51:42 Philosophical Musings on Life, Purpose, and the Universe~~~~~~Estrella by Audiorezout is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International License.~~~~~~ Save yourself that trip to the market — Instacart delivers groceries in as fast as 1 hour! They connect you with Personal Shoppers in your area to shop and deliver groceries from your favorite stores.Instacart - Groceries delivered in as little as 1 hour. Free delivery on your first order over $35. Go to ketocoachlorenz.com and use the contact form to get your Free Consultation!Support the show

In this episode of the Ketones and Coffee Podcast, Lorenz invites returning guest Thom King, CEO of Steviva Brands and Icon Foods, author of 'Guy Gone Keto', and a keto lifestyle enthusiast. The discussion covers a wide range of topics including King's personal experience with gaining weight during COVID-19, the impact of stress on dietary habits, and his journey back to health using keto principles combined with innovative biohacks. King shares insights on the challenges of maintaining a keto lifestyle, the exploration of peptides like semaglutide for weight loss, and his experiments with GLP-1 agonists and keto supplementation. The conversation also delves into broader topics such as the importance of ingredient awareness, the personal legacy through knowledge, the evolving food industry, and philosophical musings on life, commitment, and the human experience. Tom King's evolving role from CEO to Chief Innovations Officer, and his perspectives on creating a community through vulnerability and leadership, are highlighted towards the end.00:00 Welcome to the Ketones and Coffee Podcast with Tom King00:41 Reflecting on COVID-19's Impact on Health and Lifestyle01:57 Tom King's Journey with Keto and COVID-19 Challenges04:29 Exploring Weight Loss Hacks and Semaglutide Experience06:43 Combining Keto with GLP-1 Agonists for Optimal Results13:46 Tom King's Future Plans and Thoughts on Legacy19:28 The Power of Vulnerability and Community in Overcoming Challenges27:52 Navigating the Food Industry and Making Informed Choices32:51 The Science of Sweeteners: Monk Fruit, Stevia, and Artificial Alternatives33:35 The Impact of Artificial Sweeteners on Metabolism and Hunger36:57 Exploring Dietary Choices: Vegan, Keto, and Carnivore Diets41:15 The Carnivore Diet: An Ultimate Elimination Diet for Healing48:17 Personal Triumphs and the Power of Dietary Choices51:42 Philosophical Musings on Life, Purpose, and the Universe~~~~~~Estrella by Audiorezout is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International License.~~~~~~ Save yourself that trip to the market — Instacart delivers groceries in as fast as 1 hour! They connect you with Personal Shoppers in your area to shop and deliver groceries from your favorite stores.Instacart - Groceries delivered in as little as 1 hour. Free delivery on your first order over $35. Go to ketocoachlorenz.com and use the contact form to get your Free Consultation!Support the show

Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the traditional definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren't doing well unless you're also doing some good” line of thinking. King's company has been built around the simple principle of “do the right thing.” In 1999, Thom's personal passion for food and his concern over the explosion of metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to stem the tide of “diabesity” by providing consumers healthy alternatives to sugar. In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic (low carb, high fat) diet. Thom's latest project is a line of ketogenic condiments intended to help more people successfully adopt a healthier lifestyle. In this episode Michaela and Thom talk about the weakening of society through processed foods, and how to get unaddicted. Visit Thom: http://www.Steviva.com; http://iconfoods.com/ http://www.Thomking.com; http://www.guygoneketo.com Visit Michaela http://www.michaelarenee.com Subscribe to the Be You Find Happy Podcast itunes | https://apple.co/31qiCQ9 Stitcher | https://bit.ly/37tUVdF Spotify | https://spoti.fi/2IQ50HG iHeartRadio | https://ihr.fm/3o927BS Google Play Music | https://bit.ly/3kga5qF --- Send in a voice message: https://anchor.fm/beyoufindhappy/message Support this podcast: https://anchor.fm/beyoufindhappy/support

We know not all sugar is created equal, so what is the best way to sweeten something? What can you expect when you switch to a ketogenic diet? Why is reverence for the earth an important part of making lifestyle changes? In this episode, Thom King and Angela Levesque talk about the difference between artificial vs natural sweeteners, how to move beyond the low fat messaging and why a ketogenic diet can help us fight 'diabesity'. We also explore why yo-yo diets are a temporary solution to a lifestyle issue, what a typical keto day looks like and how to be kind to ourselves when we don't make the best choices for our health.About the GuestThomas J. King is the founder and CEO of Steviva Brands Inc., one of the largest importers, manufacturers, and distributors of natural sweeteners. A self-described biohacker he has made it his life's work to study food science and use his knowledge to help people eat healthier, avoid harmful sugars, and maintain diet and exercise habits that defeat metabolic disease.He is the author of Guy Gone Keto: How to lose weight, free great, and achieve lifelong fitness and the creator of the guy gone keto line of condiments specifically designed for those on a ketogenic diet. LinksThom's Websites: http://www.Steviva.comhttp://iconfoods.com/http://www.Thomking.comhttp://www.guygoneketo.comInstagram: https://www.instagram.com/guygoneketo/Twitter: Steviva Brands: https://twitter.com/@stevivaThom King:  https://twitter.com/@thomkingFacebook: https://www.facebook.com/guygoneketo/www.chaosandlight.com

In our new podcast, we spoke with Thom King, a serial entrepreneur and the founder and CEO of Steviva. After finding success in his own businesses, he explains why asking yourself “why” is so vital before launching your organization. Thom King is an entrepreneur, author, and self-described ‘bio-hacker.' He has made it his life's work to study food science and use his knowledge to help people. Thom is perhaps best known as the founder and CEO of Steviva, one of the largest importers, manufacturers, and distributors of clean-label sweetening systems and natural sweeteners. He founded Steviva as a way to effectively help combat metabolic disease and the “diabesity” (his self-coined term) epidemic in this country by offering clean-label sweetening systems to replace sucrose and high-fructose corn syrup. Thom's ultimate goal is to also develop an online learning center to share his knowledge and fortune by establishing a foundation dedicated to supporting entrepreneurs engaged in new advances in dietary health and wellness.Thom started his businesses – including Steviva – by asking himself a simple but invaluable question: “why?” At Petite2Queen, we often tout how important it is to know your customer's “why,” but how does this concept translate to entrepreneurship? Thom reveals why this question is so important to ask yourself when developing a business. As he explains, you need to know your true motivations when starting a business. Your motivation will determine your success, because it will make the difference between how much effort into it. Further, people can see right through flimsy motivations. Do you just want to get rich? Or do you want to truly help the world? As Thom has said, his business isn't simply something he does for a living; it's a testament to who he is and how he lives his life. He reveals how he enacts this belief in his day-to-day work, as well as how it translates for larger projects. His advice is actionable, and implementing it in your own life can lead to greater successes. While it's clearly important to ask why, there are other things you need to know, too. What are some of the most common mistakes that people make when starting a business, and how can we avoid them? How do we fix things if we make one of these mistakes? In Thom's opinion, this is no such thing as a mistake. The mindset that sees things as “mistakes” can be a harmful one. Instead, retrain your mind to look at this as an opportunity to pivot and fine-tune. From here, Thom then shares some of the key habits and mindsets that entrepreneursneed to be successful. How can we cultivate these ways of being? Thom offers a few actionable ideas, such as writing in a journal every day. If you're not sure how to get the most out of your journaling experience, start with some of the questions Thom suggests on our podcast. They can be instrumental in better understanding yourself and your motivations. Thom also talks about “catalysts” and exponential growth points for businesses. How can we recognize these catalysts? Where can they lead us? Thom reveals some of his catalysts over the years and how he grew from them.Finally, Thom describes some of his role models and who has inspired him. He's all about sharing his knowledge and wisdom to help guide and inspire new entrepreneurs. We hope this podcast provided some tips that will be useful to you as you start your own business.Support the show (https://p2q.link/donate)

641: Reinventing Sugar , Thom King, Steviva Brands Inc   Reinventing Sugar Thom King, Steviva Brands Inc.   – The Sharkpreneur podcast with Seth Greene Episode 641 Thom King Thom King is an Entrepreneur, Author and self-described 'bio-hacker.' He has made it his life's work to study food science and use his knowledge to help people. Thom is the founder and CEO of Steviva Brands Inc., one of the largest importers, manufacturers, and distributors of natural sweeteners. Listen to this illuminating Sharkpreneur episode with Thom King about reinventing sugar. Here are some of the beneficial topics covered on this week's show: ●    How taking big risks can lead to big rewards for business owners. ●    How there are chocolate chips that are sweetened with Steviva, not sugar. ●    How Steviva plans to create more products that aren't sweetened with sugar. ●    Why businesses owners need to have a well-defined exit strategy. ●    Why entrepreneurs might not make the best CEOs.   Connect with Thom: Guest Contact Info Twitter @steviva Instagram @stevivabrands Facebook facebook.com/steviva Links Mentioned: steviva.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

GUY GONE KETO - THOM KING Thom King is Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the traditional definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking. King’s company has been built around the simple principle of “do the right thing.” In 1999, Thom’s personal passion for food and his concern over the explosion of the metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to stem the tide of “diabesity” by providing consumers healthy alternatives to sugar. In recent years, his passion for food and optimal health has intersected with his embrace of a ketogenic (low carb, high fat) diet. Thom’s latest project is a line of ketogenic condiments intended to help more people successfully adopt a healthier lifestyle In 1999, Thom’s personal passion for food and his concern over the explosion of the metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to stem the tide of “diabesity” by providing consumers healthy alternatives to sugar. In recent years, his passion for food and optimal health has intersected with his embrace of a ketogenic (low carb, high fat) diet. Thom’s latest project is a line of ketogenic condiments intended to help more people successfully adopt a healthier lifestyle. Websites: http://www.Steviva.com http://iconfoods.com/ ,http://www.Thomking.com, http://www.guygoneketo.com LinkedIn: https://www.linkedin.com/in/steviva/ Instagram: https://www.instagram.com/guygoneketo/ https://www.instagram.com/stevivabrands/ https://www.instagram.com/thomkingpdx/ Twitter: Steviva Brands: https://twitter.com/@steviva Thom King:  https://twitter.com/@thomking   Facebook: https://www.facebook.com/guygoneketo/

Thom King is like some of the other guests we've met in our series of interviews. He is a career explorer-an adventurous soul who sees lots of possibilities and isn't afraid to take a side road if it looks promising. He initially worked in broadcasting. Eventually he managed 5 radio stations and this led to a position with Clear Channel. There he became the regional vice president of sales for the integrated marketing and online division of Clear Channel Worldwide. Though anyone would think he was following a great career path at this point, Thom was yet to feel fulfilled and discover his passion. One evening he was with a friend who had just returned from South America. His friend asked him if he'd like to sample some of a sticky green paste he had brought back with him. Thom was game, and this was his introduction to stevia (stevia rebaudiana), a plant native to Paraguay. Thom became curious about how he might introduce this more natural alternative sweetener into the market, so he began playing with formulations at home every free moment he had. You will hear Thom describe why he was convinced stevia would prove to be a superior product. As he progressed, he found himself immersed and driven. What he was doing was far more engaging to him than the broadcasting and sales work he was doing during his “real” daytime job. As he tells us, his interest and involvement became a “rabbit hole”. He was more and more involved in learning about, and experimenting with stevia. Eventually, he felt ready to start a retail brand. Initially he had to sell his products as supplements as stevia had not yet been approved by the FDA. This meant he could not market it as a sweetener to be displayed with other sugar/sugar-like products. Determined, he went from store to store to do product demos to gain wider exposure. He actually used home recipes and sample baked goods to promote his products at demos. When at long last the FDA finally approved stevia, the possibilities for Steviva, King's brand, opened up. The journey to that point had been long and hard though. He tells Amy there were plenty of times he wanted to quit, but unlike anything else he'd done, this business had given him purpose. He had found career fulfillment. But at one point as his star rose, he felt he needed to “walk the walk and talk the talk”. He was enjoying the good life and packing on pounds. He was advocating for healthier living through use of his products, yet he himself was overweight. It was time for a lifestyle change. He examined what he needed to do by collecting data on his habits and journaling his daily food intake. After a year making modifications to what he was putting into his body, he had lost the extra 35 lbs. he'd been carrying. He decided to turn his journal, and Guy Gone Keto was the result. It was popular, and for a short time, was a best seller on Amazon. The book also lent the extra benefit of boosting sales of his stevia products, and gave Thom “expert” status to those who were inspired by what he had shared with them. Thom King has lots of good advice to share with listeners about pivoting from work that is seemingly mundane to that which one finds exciting and inspirational. You will want to stick around to hear how his open mind, curiosity and marketing skills have led him to self-growth and a harmonious relationship with his world. Topics in this episode: On career happiness: how to create your own “hour of power” How to meditate with intention Why personal data collection and journaling are important tools for personal growth Why giving back and philanthropy matter How harmony makes us feel fulfilled and some ways we might achieve harmony in our own lives. How writing a book has helped his business Links: guygoneketo.com Guy Gone Keto on social media platforms iconfoods.com

The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 125] Growing your business and making it successful is always the goal to be achieved for us as entrepreneurs. For this episode, we will have Thom King, a serial entrepreneur. We had an incredible conversation about his journey as an entrepreneur and what made him so successful.We talk about him as a leader and how he keeps his team motivated. We shared his thoughts about innovation. What he thinks is the growth point of his business and what he believes is the best marketing strategy for businesses.Thom will share with us the pieces of advice that have led him to success and that will help you, to achieve success. ABOUT THOM KING Part CEO, part personal development wonk, and part biohacker info geek, King is a self-confessed serial entrepreneur. An accomplished businessman, television producer, filmmaker, and author, Thom King began his life journey in Colorado (via Wisconsin), where he studied marketing at the University of Colorado. He graduated from Chadwick University with a BA in environmental studies, then went on to attend graduate school at the University of California, Los Angeles, where he studied intellectual property law. In 1992, King founded Southwest Multimedia as an incubator for developing businesses that fit the vision and sensibilities upon which the company was founded — to support aspiring entrepreneurs and small businesses in cutting-edge, zero-carbon-footprint technologies and concepts. In 1999, King founded Steviva Brands. When not envisioning a new stevia blend to help replace the amount of sucrose and high-fructose corn syrup used in food products and food prep, Thom spends much of his time learning and thinking about people's dietary needs and ways to help improve what we eat. If King isn't coming up with new and exciting ways to prepare food for friends and family, he is working on a ketogenic diet. CONNECT WITH THOM Personal Website | https://thomking.com/Instagram | @thomkingpdxSteviva Website | https://www.steviva.com/Icon Foods Website | https://www.iconfoods.com/ WHAT YOU WILL HEAR [2:25] Getting to know Thom King.As a serial entrepreneur, Thom King is the founder of many companies, including Steviva and Icon Foods. His mission is to replace sugar with natural options. [4:48] What Thom loves about being a business owner.Thom shared with us that what he loves the most is to create start-ups and coaching companies. [5:10] What inspired Thom to be an entrepreneur.After being a lazy young boy, Thom said her mother was the inspiration behind and finding something he was passionate about gave him the impulse to undertake. [11:51] What keeps his team motivated.Thom says that working in a collaborative environment and giving a feeling of security to the team keeps them motivated. [14:48] Thom talks about what he thinks is the exponential growth of his business.Thom said: “Innovation is key”. See the market opportunities and take the open spaces will lead you for sure to success. [16:43] Key habits and mindset to be successful.Thom thinks that having morning habits, attracting good energy, and working hard is key to reach what you want. [21:32] The biggest risk Thom had to take.The worst business risk arose when Thom wanted to innovate his business. An investment of 200,000 pounds of cookies would probably lead him to bankruptcy. For his good luck, he was able to recover his investment in just 20 days. [25:16] Thom companies future.He says he already has a plan where he sees himself creating a union with different companies to make them grow. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast

Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the classic definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren't doing well unless you're also doing some good” line of thinking. King's company has been built around the simple principle of “do the right thing.” His book, Guy Gone Keto, describes his journey towards better health and teaches you a way to be more conscious of what you put into your body.  It's available for sale on Amazon in both the printed and Kindle versions. Thom joins Mitch today to discuss better eating, how sugar is destroying our health and the journey Thom took to get to all the great things he is doing today.  You can also watch a video of their discussion on our YouTube Channel. Founded by King in 1999, Steviva Brands Inc. is one of the largest importers, manufacturers and distributors of clean-label sweetening systems and natural sweeteners. Emulating such renowned entrepreneurs such as the Wright Brothers and Steve Jobs, King started his company by first asking the critical question, “Why?” Based on the understanding that it's only by determining the “why” of what you want to do that you can achieve lasting success, King's business isn't simply something he does for a living. It stands as a testament to who he is, what he does and how he lives his life. King's “why” is simple. A bit of a foodie and health nut, food has always been a passion for King — particularly high-quality food that makes the planet a healthier place and maintains a level of sustainability. He founded Steviva as a way to effectively help combat metabolic disease and the “diabesity” (his self-coined term) epidemic in this country by offering clean-label sweetening systems to replace sucrose and high-fructose corn syrup. For general more information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to https://linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also be sure to visit our new podcast store (https://beinhakerlaw.com/podcast-store/) to purchase affiliate services, guest merchandise and even podcast merchandise.  Yes, we have merch! Nowsite Marketing. Bring your digital marketing to a new level with their propriety 3-click system driven by AI. Digital Accelerant - the digital business card that generates leads. Get a custom branded digital card with information and links to all your social media, email and other information. Text LAW to 21000 to connect with us and request more details. Fetch Internet. Fetch is an app that creates a secure and high-speed mobile internet connection for laptops and desktop computers. Printify - the on-demand print shop to create your own merchandise without cost or the need to house inventory. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2020. All rights reserved.

The Food Industry is going under a revolution of innovation right now. From things like Impossible Burgers to natural, healthier sugar alternatives like stevia, food science is at an all-time high. Shark Bite Biz's David Strausser chats with Tom King, multiple entrepreneur and food scientist. Thom serves as the CEO of Icon Foods, Steviva, and Guy Gone Keto and a subject matter expert all about healthy living and being successful in the food industry as a bio-hacker. Visit Thom King's Guy Gone Keto website at: http://www.guygoneketo.com and you can grab the "Guy Gone Keto" book at: https://www.amazon.com/Guy-Gone-Keto-Achieve-Lifelong/dp/1544510985  Visit our NEW Merch store: http://shark-bite-biz.myteespring.co Join our Reddit Community: https://www.reddit.com/r/SharkBiteBiz/ Donate to our Patreon to SUPPORT this channel and get some BENEFITS and PERKS: http://patreon.com/sharkbitebiz Subscribe to the audio podcast on: http://www.SharkBiteBiz.com Find out more about the host, David Strausser: http://www.davidstrausser.com Follow David Strausser on Instagram: https://www.instagram.com/dstrausser83/ Follow us on Facebook: http://www.facebook.com/SharkBiteBiz Follow us on Twitter: http://www.twitter.com/SharkBiteBiz Listen on Apple iTunes: https://podcasts.apple.com/us/podcast/shark-bite-biz/id1522304651 Listen on Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc2hhcmtiaXRlYml6LmNvbS9mZWVkLnhtbA Listen on Spotify: https://open.spotify.com/show/1CZh0QdNr5Nn8CD8kInMAJ Listen on Stitcher: https://www.stitcher.com/podcast/shark-bite-biz Listen on iHeartRADIO: https://www.iheart.com/podcast/269-shark-bite-biz-68819872/ Intro music courtesy of Stationary Giant: https://instagram.com/stationarygiant?igshid=1mf4umgejvpgi Connect with David Strausser on LinkedIn: http://www.linkedin.com/in/DavidStrausser Produced by: Francisco Strausser: https://www.youtube.com/channel/UC82qlvfm4mXg3C3AzqPHthw

In this episode, Amir talks with serial entrepreneur, Thom King, about the lessons he has learned about the key habits and mindset needed to become a successful entrepreneur and make a positive impact on the world. For more: theghannadgroup.com/blog/ttlpodcast-116Guest LinksWebsite: ThomKing.com, iconfoods.com, Steviva.com, guygoneketo.comLinkedIn: linkedin.com/in/steviva/Facebook: facebook.com/guygoneketo/Twitter: twitter.com/@thomkingInstagram: instagram.com/thomkingpdx/Email: thom.king@iconfoods.com——————————The Transformative LeaderWebsite: theghannadgroup.com/Buy the book: theghannadgroup.com/store/the-transformative-leaderCulture Transformation Guide (FREE): theghannadgroup.com/culture-ebookLinkedIn: www.linkedin.com/in/aaghannad/Facebook: www.facebook.com/AmirGhannad/Twitter: twitter.com/AmirGhannadEmail: amir@theghannadgroup.comThe Transformative Leader PodcastWebpage: theghannadgroup.com/podcastEmail (guest inquiries welcome): naveed@theghannadgroup.comSubscribeiTunesSpotifyGoogleStitcheriHeartRadioTuneIn

In this episode, Amir talks with serial entrepreneur, Thom King, about the lessons he has learned about the key habits and mindset needed to become a successful entrepreneur and make a positive impact on the world. For more: theghannadgroup.com/blog/ttlpodcast-116Guest LinksWebsite: ThomKing.com, iconfoods.com, Steviva.com, guygoneketo.comLinkedIn: linkedin.com/in/steviva/Facebook: facebook.com/guygoneketo/Twitter: twitter.com/@thomkingInstagram: instagram.com/thomkingpdx/Email: thom.king@iconfoods.com——————————The Transformative LeaderWebsite: theghannadgroup.com/Buy the book: theghannadgroup.com/store/the-transformative-leaderCulture Transformation Guide (FREE): theghannadgroup.com/culture-ebookLinkedIn: www.linkedin.com/in/aaghannad/Facebook: www.facebook.com/AmirGhannad/Twitter: twitter.com/AmirGhannadEmail: amir@theghannadgroup.comThe Transformative Leader PodcastWebpage: theghannadgroup.com/podcastEmail (guest inquiries welcome): naveed@theghannadgroup.comSubscribeiTunesSpotifyGoogleStitcheriHeartRadioTuneIn

Thom King is the Founder and CEO of Steviva and natural sugar alternatives, Thom King, a self-proclaimed foodie and health nut, he founded Steviva as a way to effectively help combat metabolic disease and the “diabesity” (his self-coined term to refer to obesity + diabetes) epidemic in this country by offering clean-label sweetening systems to replace sucrose and high-fructose corn syrup. Steviva Brands Inc. is one of the largest importers, manufacturers and distributors of clean-label sweetening systems and natural sweeteners. As a serial entrepreneur, he says, “you aren’t doing well unless you’re also doing some good”. Thom is a food scientist and formulator who figured out that sucralose smells like chlorine and was amazed that humans are putting this into their body and it may disrupt your body’s biodome. Taking care of your gut health can help your whole body so this was important to Thom and his team to develop a natural sweetener that would work well with your body and not cause disruption or neurological effects to your body. Thom talks about the “liquid” sugar (corn syrup) that is used in many of our products and its effect on fat storage in the body. When you eat too much fructose, it automatically gets stored as lipids around your organs and stomach which hinders our health. We also discuss the difference between the Keto and Paleo diets and the benefits of each. Thom explains the importance of the liver which is able to metabolize fats into ketones, and the body makes a more energy source in the metabolic process. There’s nothing better than keto for brain function, focus, concentration, etc. Keto is not a diet, it’s a lifestyle. Overall, Thom believes it is the responsibility of individuals to make these substitutions as big business and the government won’t do it for us. As parents, I asked if his products were safe for kids, and he assured me that they have been FDA approved and safe for our children to use. Website: https://www.guygoneketo.com/ Library/Products: https://www.guygoneketo.com/library/ Keto Toolbox: https://www.guygoneketo.com/tool-box/ Recipes: https://www.guygoneketo.com/recipes/ AdvancingHumanityPodcast.com HumanitySpeaker.com

Who would like to finish the 2020 year healthier than it began? This year has undoubtedly been an unprecedented era for everyone! But what if we used this occasion to make it an unparalleled year for ourselves too? What if we decided to challenge ourselves towards improved wellness? Today’s Aging GreatFULLy welcomes special guest Thom King to talk not only about his journey to a more fit and healthier life, but how he’s dedicated to helping others do the same. Enjoy this incredible hour as we clear up many of the confusions we face as we aspire towards greater health and well-being.Part CEO, part personal development wonk, and part biohacker info geek, King is a self-confessed serial entrepreneur. He’s also the author of the Amazon Best-Selling book, Guy Gone Keto: How to Lose Weight, Feel Great and Achieve Lifelong Fitness. Join this enlightening, fun and educational conversation, as we take a deep dive into the nuances of the food industry, talk about the confusion consumers face with misinformation and changing information regarding what is and is not healthy, and ultimately how to make sense of it all. Plus, if you’ve ever considered a keto lifestyle approach, King is our guy to talk about how it can potentially work for you. This is an episode everyone will love as the dialogue rolls from our love affair with food to the science behind it to include the FDA’s position on “added sugars.” King will share how journaling and meditation helped him make lasting lifestyle changes and how paleo and ketogenic diets can benefit from healthy sweeteners. While King is a food scientist by trade, he also brings grace, love and gratitude into all he embodies. Over two decades ago, King’s personal passion for food and his concern over the metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to stem the tide of “diabesity” by providing consumers healthy alternatives to sugar. In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic (low carb, high fat) diet. King’s latest project is a line of ketogenic condiments intended to help more people successfully adopt a healthier lifestyle. To learn more about Thom King, visit him at www.Steviva.com www.ThomKing.com or www.GuyGoneKeto.com! If you love today’s episode, please share it with your friends and family or leave a show review on your favorite platform. Thank you for listening to and supporting the Aging GreatFULLy show, where we love our listeners and create episodes with you in mind! You can visit our official host page at www.CTRNetork.com/holleykellley. A must-listen power-hour of enlightYOUment for everyone!

Peace of mind. When was the last time you genuinely felt your mind at peace? True, inner peace is a rare occurrence for many people today. With society constantly pushing us to work longer, harder, and smarter every day, we don't often give our minds a rest. We're constantly looking for the next best opportunity, or maybe for the next best distraction. But true peace comes into play when we finally accept ourselves for who we are – and that is the first step on the road to happiness. This week's guest is Thom king, founder of Steviva. He believes that happiness is found when you finally feel at peace with your authentic self. Throughout our conversation, Thom shares his journey to discovering stoicism and how that's led him to experience inner peace. Tune in to hear more about Thom's fascinating journey and how you can bring a little more peace of mind to your days as well. Thom's Happiness Hack:“I think happiness is found when you feel settled with yourself, when you have peace of mind, when you feel that you're coming from a space of truthfulness and sincerity and goodness.” Some Questions I Ask: - How did you learn to focus on intent when starting a business? (1:06) - What's your morning routine? (6:02) - How did you develop your morning rituals? (9:19) - Who are the 5 greatest influences in your life? (13:02) - How would you define happiness? (16:24) - How do you keep your team motivated? (21:01)In This Episode, You Will Learn: - What questions Thom asks himself before starting something new. (2:44) - Why focusing on money is ineffective in the pursuit of happiness. (3:50) - How releasing attachment leads to true joy. (5:20) - How Thom discovered Stevia. (11:54) - How Thom achieved work-life balance. (17:56) - How entrepreneurs, freelancers, and solopreneurs can combat loneliness and depression. (13:00)Connect with Thom King: Website See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the traditional definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a ‘you aren’t doing well unless you’re also doing some good’ line of thinking. King’s company has been built around the simple principle of ‘do the right thing.’ In 1999, Thom’s personal passion for food and his concern over the explosion of metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to help food manufacturers replace unhealthy sugars in their products with natural options. With 20 years of R&D work, Thom has helped hundreds of manufacturers improve the quality of their products. In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic (low carb, high fat) diet. — Thom King is the founder of Icon Foods and the author of “Guy Gone Keto: How to Lose Weight, Feel Great, and Achieve Lifelong Fitness.” As you can imagine, health and fitness are at the core of everything Thom has built. But he did not develop a health-conscious mentality until much later in his life. He started to question the effects of sugar on our bodies, then sought out a viable alternative with zero calories and no negative effects. It was a pivotal moment that paved the way for Steviva and eventually Icon Foods, enabling Thom to make an impact on manufacturers, consumers, friends, and family to this day. Thom joins us in the latest episode of the Absolute Advantage to share his journey and bring us full circle with the concepts of health and energy. They are intertwined, and our health has a significant impact on how we show up in the world. Diet and exercise are directly tied to our ability to operate as effective leaders, and they can shape our organizations as a whole. To learn more about the relationship between health, energy, and leadership, listen to the latest episode of the Absolute Advantage. Click here to listen to the episode, and make sure to visit www.absoluteadvantagepodcast.com for more content that inspires, encourages and helps you grow and make an impact QUICKLY both professionally and personally. Ways to contact Thom King: Book: Guy Gone Keto: How to Lose Weight, Feel Great, and Achieve Lifelong Fitness Website: http://iconfoods.com Facebook: https://www.facebook.com/guygoneketo/ LinkedIn: https://www.linkedin.com/in/steviva/ Twitter: @steviva

ABOUT OUR GUEST: Part CEO, part personal development wonk, and part biohacker info geek, Thom King is
a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the traditional definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking. King’s company has been built around the simple principle of “do the right thing.” In 1999, Thom’s personal passion for food and his concern over the explosion of the metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to help food manufacturers replace unhealthy sugars in their products with natural options. With 20 years of R&D work, Thom has helped hundreds of manufacturers improve the quality of their products. In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic (low carb, high fat) diet. STAY CONNECTED: Email: thom.king@iconfoods.com Phone: 310-455-9876 Websites: http://www.Steviva.com http://iconfoods.com/ http://www.Thomking.com, http://www.guygoneketo.com LinkedIn: https://www.linkedin.com/ThomKing Instagram: https://www.instagram.com/guygoneketo/ Twitter: Steviva Brands: https://twitter.com/@steviva Thom King: https://twitter.com/@thomking Facebook: https://www.facebook.com/guygoneketo/ _________________________ Thank you again for joining us today! If you know anybody that would benefit from this episode please share it with them and help spread the knowledge and motivation. Don’t forget to show your support for the Rise Up For You Podcast by writing a review on iTunes. Your feedback helps the success of our show and pushes us to continuously be better! Check out www.riseupforyou.com for more podcast episodes, webinars, events, and more to help you get to the next level in your personal and professional life! You can also follow us on Facebook, Instagram, LinkedIn, and Youtube @riseupforyou

SummaryThom King is the author of the book 'Guy Gone Keto' where he shares his journey from stressed out, abusing his body, drinking too much, sleeping too little, eating too poorly to taking control of his life by adopting better habits. And, contrary to what you might expect, it did not start with diet… Listen to learn the entire story.⭐️ Rate this episode -> https://dre.show/rate✅ Get FREE access to all of our show’s GOODIES! -> https://dre.show/goodiesActionable StepsThink it and ink it! - If you have an intention, a goal or a desire, write it down and come up with an action plan.Stay true to yourself. Don't make a lifestyle change for anybody else but yourself.Always come from a space of love and kindness.Connect with Thom KingWebsiteOn InstagramOn FacebookOther ResourcesJoin our FREE Vault of Goodies!Buy 'Guy Gone Keto' on AmazonRead it for free with Kindle UnlimitedShop my Keto FavoritesComplete Show Notes

The My Sugar Free Journey Podcast - Episode 150: Thom King In this week’s My Sugar Free Journey Podcast, we are talking to Thom King from Guy Gone Keto. Thom was nice enough to send me samples of several of his sauces and condiments to try and I wanted to take a few minutes and tell you what I thought about them.  Before I do, I want to also say that he is not a sponsor and these links are not affiliate links.  (Actually the link to his book will be an Amazon affiliate link but other than that, no affiliate links.)  This is just my honest opinions. First up, the steak sauce.  I have never been a steak sauce fan as I consider it to be something of a sacrilege.  Steak should be eaten with salt and possibly pepper, seared on the outside and very pink in the middle.  However, lately I have been cooking at night and putting my food away to eat in the morning to accommodate my early work schedule.  (I was tired of trying to sleep on a full belly.) So now I'm cooking my steak and then microwaving it in the morning so it is sometimes a little tougher than normal and for whatever reason, steak sauce tastes great with it.  This steak sauce is somewhere between A1 and Heinz 57 in flavor and very good. The Teriyaki sauce is good but a little too sweet for me, something I have a LOT of trouble with when it comes to these keto friendly sauces that are all the rage right now.  I haven't eaten sugar in 5 years, eating something that is sweet can be a shock to the tastebuds.  But having said that, I made a chicken and broccoli stirfry and used a little of it with a little soy sauce and it was very good.  It will probably take me more than a year to finish this bottle.  In fact, I should probably check the expiration dates on all these things, I bet I can't finish any of them in time. Now the ketchup is A+.  I have been using the Heinz No Sugar Added Ketchup and it is good but kind of bland.  Thom's ketchup has a little more flavor to it and I love it on my hamburger patties. I also got a Thai Chili sauce that I didn't much care for probably because I didn't really know what to put it on.  I'm not much of a chef, that's for sure. All in all, these sauces are very good and you should at least try them out.  They are all available at Guy Gone Keto, so check it out now!   Podcast Shownotes You can find more from Thom and his sauces at Guy Gone Keto and pick up a copy of his book, Guy Gone Keto on Amazon. Here's a list of other links he sent me as well. Websites: http://www.Steviva.com http://iconfoods.com/ ,http://www.Thomking.com, http://www.guygoneketo.com LinkedIn: https://www.linkedin.com/in/steviva/ Instagram: https://www.instagram.com/guygoneketo/ https://www.instagram.com/stevivabrands/ https://www.instagram.com/thomkingpdx/ Twitter: Steviva Brands: https://twitter.com/@steviva Thom King:  https://twitter.com/@thomking   Facebook: https://www.facebook.com/guygoneketo/   Visit Our Sponsors Our Newest Sponsor is Kettle & Fire bone broth! You can get 10% off your order by clicking here and/or using code MYSUGARFREEJOURNEY at Checkout. Order a ButcherBox and get $10 off Your Order and FREE Bacon! Schedule a consultation here. $40 for a half an hour. First one is free to the morbidly obese. Join the 28 Day Ketogenic training and meal plan room here! Be sure to use this affiliate link before you shop at Amazon.  It doesn’t cost you anything and helps out the work we are doing here. You can also buy your Pure Vitamin Club vitamins by clicking here.  Thanks!

This week we are talking to the “Guy Gone Keto” about a pivotal moment in his life where he realized that everything needed to change. As the successful CEO of Icon Foods and Steviva, companies centered around natural sweeteners, Thom King was living an unhealthy lifestyle and as he puts it “not living with integrity”. Over the past couple of years, Thom set out on a journey to reclaim his life and shares with us what he has discovered along the way to be life-changing habits and rituals. I learned a lot from Thom today and am excited to introduce you to this unconventional CEO.    Grab Thom’s Book: Guy Gone Keto Topics: Why everyone should suffer from imposter syndrome. How to find the willpower to make a change. The importance of journaling and tracking. Connect with Thom: Website:  https://www.Steviva.com https://www.iconfoods.com https://www.Thomking.com https://www.guygoneketo.com   Email: thom.king@iconfoods.com   Social Handles:  LinkedIn: https://www.linkedin.com/ThomKing Instagram:  https://www.instagram.com/guygoneketo/ https://www.instagram.com/stevivabrands/ https://www.instagram.com/thomkingpdx/ Twitter: Steviva Brands: https://twitter.com/@steviva Thom King:  https://twitter.com/@thomking   Facebook: https://www.facebook.com/guygoneketo/     -----   Free Consistent Content Workshop: https://www.HeatherParady.com/workshop   ----- Join our Private Facebook Group: https://bit.ly/2lPut5A ----   Connect with Heather: ◼️ Website: http://heatherparady.com ◼️ Facebook: https://www.facebook.com/heatherparady ◼️ Instagram: https://www.instagram.com/heatherparady ◼️ Twitter: https://twitter.com/HeatherParady  

Thom King and Manuj Aggarwal discuss the key to becoming a successful entrepreneur in this brand new episode of Bootstrapping your dreams show. What are you waiting for?     Tune In Now! In this episode, we will learn:About the common mistakes entrepreneurs make while starting a businessHow to start a career as an entrepreneur Key areas to emphasize to ensure entrepreneurial successTips and tricks to get into the growth mindsetHow to find the good out of any situationHow to surround yourself with people who understand your vision to ensure successHow to stay motivatedHow to love what you do and do it with passionHow to pinpoint catalysts and significant growth points in the businessHow to take calculated risksAbout Thom KingThom is the founder and CEO of Steviva Brands Inc., one of the largest importers, manufacturers, and distributors of natural sweeteners. Thom has made it his life's work to study food science and use his knowledge to help people eat healthier, avoid harmful sugars, and maintain diet and exercise habits that defeat the metabolic disease. His company, based in Portland, Oregon, derives its name from stevia, the South American plant extract that is calorie-free yet three hundred times sweeter than sugar, and does not contribute to the combination of metabolic diseases that Thom calls "diabesity."Education – Thom King bagged a B.S. in Marketing and Economics from the University of Colorado Boulder; a B.S. in Environmental Studies from the Chadwick University, and then a Master's Degree in Intellectual property Law from the University of California, Los Angeles. Experience – Thom King has served as the regional vice president of sales at Clear Channel from where he went on to become the president of Multimediary, Incorporated. He founded Staviva Brands, Inc. in 1999 of which he became president in 2001, then in 2003, Steviva was renamed to the Icon Foods, and he is the CEO till this day. Accomplishments – With 20 years of R&D work, Thom has helped hundreds of manufacturers improve the quality of their products. In recent years, his passion for food and optimal health has intersected with his embrace of a ketogenic (low carb, high fat) diet.Links & Mentions from This Episode:Thom King's company: https://www.iconfoods.com TetraNoodle consulting services: https://go.tetranoodle.com/boot-podcastTetraNoodle professional training: https://courses.tetranoodle.comThanks for Tuning In! Thanks so much for being with us this week.  Have some feedback you'd like to share? Please leave a note in the comments section! Enjoyed the episode? Kindly share it with your friends.   Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Bootstrapping Your Dreams Show!"Support the show

Thom King  Hear first podcast interview with Thom and Jessica in episode #51 of the Keto Lifestyle Podcast.  Thom King founded Steviva Brands, now Icon Foods, in 1999 when his passion for food and his concern about the explosion of metabolic diseases united in a mission of providing consumers healthy alternatives to sugar.  His work is responsible for food manufacturers creating products that contain 50% - 90% fewer sugars by replacing sugar and high fructose corn syrup in their products!  In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic (low carb, high fat) diet. Thom’s latest project is a line of ketogenic condiments intended to help more people successfully adopt a healthier lifestyle (and they are SO good!).  The classic definition of success (lots of money) is not what inspires and motivates Thom.  His philosophy is “you aren’t doing well unless you’re also doing some good”. Thom’s first book, Guy Gone Keto, was released May 9, 2018. Websites: http://www.Steviva.com http://iconfoods.com/ ,http://www.Thomking.com, http://www.guygoneketo.com LinkedIn: https://www.linkedin.com/ThomKing Instagram: https://www.instagram.com/guygoneketo/ https://www.instagram.com/stevivabrands/ https://www.instagram.com/thomkingpdx/ Twitter: Steviva Brands: https://twitter.com/@steviva Thom King:  https://twitter.com/@thomking   Facebook: https://www.facebook.com/guygoneketo/ Thanks for listening!  www.JessicaTye.com Stay tuned for my new Keto group classes starting at the end of the month (June 2019)!  Check my website for more details soon :) 

Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the traditional definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren't doing well unless you're also doing some good” line of thinking. King's company has been built around the simple principle of “do the right thing.”   In 1999, Thom's personal passion for food and his concern over the explosion of metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to stem the tide of “diabesity” by providing consumers healthy alternatives to sugar. In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic (low carb, high fat) diet. Thom's latest project is a line of ketogenic condiments intended to help more people successfully adopt a healthier lifestyle.   To Connect with Thom Websites: http://www.Steviva.com http://iconfoods.com/ http://www.Thomking.com http://www.guygoneketo.com   LinkedIn: https://www.linkedin.com/ThomKing   Instagram: https://www.instagram.com/guygoneketo/ https://www.instagram.com/stevivabrands/ https://www.instagram.com/thomkingpdx/   Twitter: Steviva Brands: https://twitter.com/@steviva Thom King: https://twitter.com/@thomking     Facebook: https://www.facebook.com/guygoneketo/ ----more----   Connect with Dr. Vic Manzo Facebook: @DrVicManzo Instagram: @DrVicManzo Twitter: @DrVic21 SnapChat: @DrVic21   Dr. Vic's New Book: Rediscover Your Greatness   Website: Empower Your Reality Podcast: The Mindful Experiment   5 Week Vision Course starts June 1st - Click Here Join Our Private Facebook Group --> Click Here   Email: DrVic@EmpowerYourReality.com  

Sugar is addictive. It triggers the same pleasure zones in your brain as cocaine and causes insulin levels to spike. So, what are the natural alternatives to sugar that don’t have these adverse effects? How do they impact the body differently? And how do natural sweeteners like stevia and monk fruit differ from artificial ones like Sucrose or Aspartame?    Thom King is the founder of Steviva, a consumer food brand that produces all-natural sweeteners, and Icon Foods, an ingredients company dedicated to supplying the natural health foods industry with natural alternatives to sugar. Thom’s latest food science venture is Guy Gone Keto, a new consumer line of keto condiments. He is also the author of Guy Gone Keto: How to Lose Weight, Feel Great, and Achieve Lifelong Fitness.  Today, Thom joins us to explain how his own struggle with weight inspired his business ventures in natural sweeteners. He offers insight around how the mind-body-spirit connection applies to food and shares his philosophy of doing good in order to do well. Thom also discusses how adopting a keto diet curbed his addiction to sugar, why people don’t get addicted to natural sweeteners, and what to watch out for on ingredient statements. Listen in for Thom’s advice on using your pain as leverage to make lifestyle change and learn how natural sugar alternatives can support your health and fitness journey! Topics Covered [1:42] Thom’s health and fitness journey Struggle with weight, self-worth in early 30’s Commit to make keto lifestyle (not just diet) [4:15] How the body-mind-spirit connection applies to food Mindless munching epidemic (addiction vs. sustenance) Stay present, get involved in process + honor food [8:18] Thom’s ‘do good to do well’ philosophy Focus on money unhealthy for you, world at large Leave legacy (i.e.: drive down metabolic disease) [10:02] What inspired Thom to start his business Personal struggle with weight + interest in nutrition Introduced to stevia plant, idea for natural sweetener [11:29] How Thom curbed his addiction to sugar ‘Metabolic wreck’ in high school and college Cravings declined six months into keto diet [13:13] Why there is still a market for natural sweeteners Childhood obesity, type 2 diabetes continue to rise [14:21] Thom’s go-to natural sweetener KetoseSweet+ (stevia, monk fruit and allulose) Depressed blood sugar and raised ketones [16:30] The variety of constituents in the stevia plant 13 different steviol glycosides in leaves Stevioside and rebaudioside A most pronounced [17:59] Thom’s insight on stevia ingredient statements 300X sweeter than sugar (blends most appropriate) Watch out for blends with starches, other sugars [19:39] The potential detrimental effects of natural sweeteners Small number of people have allergic reaction Still studying long-term effects of allulose [23:54] Why people don’t get addicted to natural sweeteners Don’t trigger same pleasure zones in brain as sugar Exist in nature, don’t cause spike in insulin [27:31] The inspiration for Thom’s condiment line Missed ketchup, BBQ sauce on keto diet Make without sugar + include healthy fats [32:55] What Thom does for exercise and movement Up by 5am for Hour of Power (journal + exercise) Run, cycle, row, TRX, dumbbells, boxing and yoga [34:23] Thom’s take the future of consumer foods Legacy brands get into paleo, keto categories Big companies buy out smaller (integrity critical) [37:32] Thom’s advice for people struggling with weight Use pain as leverage Develop discipline/routine Learn More About Thom King Steviva Natural Sweeteners Icon Foods Guy Gone Keto Guy Gone Keto: How to Lose Weight, Feel Great, and Achieve Lifelong Fitness by Thom King Resources Wisdom Natural Brands KetoseSweet+ FitCon Primal Kitchen

Episode 77 - Ketogenic Diet, Biohacking, and More with Thom King Thom King is an Entrepreneur, Author, and self-described 'bio-hacker.' Thom changed his life by adopting a ketogenic lifestyle and kicking ~70lbs! In his book Guy Gone Keto he details an essential wellness program that will keep you fit and healthy for life. Thom is the founder and CEO of Steviva Brands Inc., one of the largest importers, manufacturers, and distributors of natural sweeteners. Thom has made it his life's work to study food science. Thom uses his knowledge to help others eat healthier and avoid harmful sugars that aid them in maintaining habits that help fight metabolic diseases.  Thom joins us to discuss the ketogenic diet, biohacking, and much more! Thom thank you for joining the show! Websites: http://www.Steviva.com ,http://www.Thomking.com, http://www.guygoneketo.com- LinkedIn: https://www.linkedin.com/ThomKing Instagram: https://www.instagram.com/guygoneketo/ https://www.instagram.com/stevivabrands/ https://www.instagram.com/thomkingpdx/ Twitter: Steviva Brands: https://twitter.com/@steviva Thom King:  https://twitter.com/@thomking   Facebook: https://www.facebook.com/guygoneketo/   You can subscribe on iTunes, via an RSS feed, and by joining our Facebook group. Just search The Well Man's Podcast and you'll find our page. We'd love to hear what topics and discussions you'd be interested in hearing, or what aspects of your health you want to improve most. @KeoniTeta nhcnc.com & metaboliceffect.com @BBrozy BryanBrozy.com  Email us at wellmanspodcast@gmail.com   https://www.facebook.com/The-Well-Mans-Podcast-555112064834290/

Thom King, Founder of the Steviva brands and author of the book “Guy Gone Keto” explains the,Ketogenic Diet, and how it helps reverse diabetes, alleviates Alzheimer’s and dementia. See acast.com/privacy for privacy and opt-out information.

Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the traditional definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking. King’s company has been built around the simple principle of do the right thing.” In 1999, Thom’s personal passion for food and his concern over the explosion of metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to stem the tide of “diabesity” by providing consumers healthy alternatives to sugar. In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic (low carb, high fat) diet. Thom’s latest project is a line of ketogenic condiments intended to help more people successfully adopt a healthy lifestyle.   Websites: http://www.Steviva.comhttp://iconfoods.com/ http://www.Thomking.com, http://www.guygoneketo.comhttp://iconfoods.com/,http://www.Thomking.comhttp://www.guygoneketo.comLinkedInInstagram (Guy Gone Keto)Instagram (Steviva Brands)Instagram (Thom King Pdx)   Twitter: Steviva Brands: https://twitter.com/@stevivaThom King:  https://twitter.com/@thomking  Facebook: https://www.facebook.com/guygoneketo/ Team Functionised Do you show up to life each day or do you retreat under the covers and wait for the day to end? We are looking for that 5% of individuals who show up to each day and crush life. Be a part of team functionised! Share on our blog your photos, successes, trials and tribulations and stories. Connect with us and be proud of who you are and what you do. You will be included in our specialized team only events and receive some cool Team Functionised gear TOTALLY FREE!!!#Functionised Instagram @teamfunctionisedFacebook Jim Goetz Chantea Goetz Dr. Mike Brandon

Today's guest has a pretty sweet story! Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial—and 5th Generation—entrepreneur. And well… entrepreneurs are creators of business and industry! Thom King – the Keto Guy, focuses on doing well while doing good things in the world.In 1999, Thom's personal passion for food and his concern over the explosion of metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to stem the tide of what he coined “diabesity” by providing consumers healthy alternatives to sugar. In recent years, his passion for food and optimal health have intersected with his embracing of a ketogenic (low carb, high fat) diet. Thom's latest project is a line of ketogenic condiments intended to help more people successfully adopt a healthier lifestyle. Thom also wrote a book, Guy Gone Keto: How to Lose Weight, Feel Great, and Achieve Lifelong Fitness! Which we'll link his book and sites in the show notes below. Tune into this inspiring interview to discover more with Thom King.Amazing journey through 3 major successful brands Not the life of the party Company focus amidst chaos and failure Inspiring decider for whether Thom moves forward with a project or idea How he uses fear to help him grow Humble origins to founder of multiple multi-million dollar companies Epic business failure and personal crisis His first breakthrough job when no one would hir e him Think it and ink it strategy Biggest contributor to his success Daily success habits Sleep habits Next life crisis Diets don't work The only way to see lasting change What inspired the creation of the Guy Gone Get brand or products like keto ketchup and keto barbecue sauce Paying it forward – Thom's philanthropic philosophy and involvement Parting words of wisdom for success I really think writing things down and getting your goals on paper… there's something magical about. I'm a person rooted in science… but when you set your intention and map out what you want to do, that part of getting it in writing seems to be a catalyst for manifesting.~Thom King, Serial entrepreneur, founder: Steviva Brands, iCon Foods, GuyGoneKeto RESOURCESThom King's Websites and Companieshttp://thomking.com/ (Thom King) http://guygoneketo.com (Guy Gone Keto) – Check out the awesome healthy condiment line here https://www.amazon.com/Guy-Gone-Keto-Achieve-Lifelong-ebook/dp/B07CZRMJ4J/ref=as_li_ss_tl?crid=1DEXC4IICSML0&keywords=guy+gone+keto&qid=1548110592&sprefix=guy+gone+g,aps,144&sr=8-3&linkCode=ll1&tag=icd-p-20&linkId=3d4124713b478ca59acda394c2ecc24f&language=en_US (Guy Gone Keto Book) http://iconfoods.com/ (iConFoods) https://www.steviva.com/ (Steviva.com) – Thom's first company started in his garage Other Mentions in Interviewhttps://www.mytrainerfitness.com/why-diets-dont-work/ (Why Diets Don't Work) – Article on MyTrainerFitness Thom mentioned https://www.mytrainerfitness.com/the-keto-guy/ (Our interview with Thom for MyTrainerFitness.com) Start. Sustain. Succeed.https://www.icreatedaily.com/free-goals-planner/ (The Day is the Way.)iCreateDaily!“Think it and ink it.” ~Thom King, Serial entrepreneur, founder: Steviva Brands, iCon Foods, GuyGoneKeto

Our second podcast of 2019 continues Mike’s chat with the powerful Thom King, a serial entrepreneur, biohacker, CEO of Steviva but this time the chat is more on his life’s philosophies!In this chat Thom & Mike discuss mortality, spirituality, memento mori (being mindful of death), life changing events causing perspective shifts, what they think happens after death, patriotism, political polarisation, positivity and more!Last week Thom & Mike spoke about meditation & mindfulness, alternative eating, what being a “fifth generation entrepreneur” is, what a ketogenic diet is and why Thom sticks to it, bio-hacking, Stevia and other sweeteners, why keeping a journal and writing lists is a key ingredient to success, respecting our food and what percentage of food in the USA is wasted, the politics of food and so much more! Thom’s Book/Keto Site - Thom’s Personal Site Promo by We're All Wicked Genuine Chit-Chat is now a part of the Brit Pod Scene, so be sure to check out the other members of the family as well as the BPS podcast – www.britpodscene.com Instagram – Twitter – Facebook – YouTube – Stitcher - Podbean - Spotify You can also email us at GenuineChitChat@outlook.com with any reviews, comments or suggestions.

Our first podcast of 2019 brings a chat with the powerful Thom King, a serial entrepreneur, bio-hacker, CEO of Steviva and generally nice guy!In this chat they delve into what being a “fifth generation entrepreneur” is, what a ketogenic diet is and why Thom sticks to it, bio-hacking, Stevia and other sweeteners, why keeping a journal and writing lists is a key ingredient to success, respecting our food and what percentage of food in the USA is wasted, meditation & mindfulness, alternative eating, the politics of food and so much more!As mentioned in the intro, the first few minutes of the conversation didn’t record properly, but from that point it all goes smoothly, so apologies for that, but it’s still an incredibly informative and enjoyable chat  and it’s also available on YouTube with video!Mike continued his chat with Thom after this episode finishes, tune in next week for a discussion involving mortality, spirituality, memento mori, life changing events causing perspective shifts & several other interesting topics.Thom’s Book/Keto Site - Thom’s Personal Site Promo by The Brave Files: https://vickeryandco.com/podcast/ Genuine Chit-Chat is now a part of the Brit Pod Scene, so be sure to check out the other members of the family as well as the BPS podcast – www.britpodscene.com Instagram – Twitter – Facebook – YouTube – Stitcher - Podbean - Spotify You can also email us at GenuineChitChat@outlook.com with any reviews, comments or suggestions.  

Founder and CEO of Steviva Brands and Icon Foods, Thom King shares when he said he felt like a fraud. He headed companies that promoted healthy foods, yet he was a self-professed sugar addict.  One day in 2016, the pain of it all exceeded the pleasure of maintaining his food addiction and poor health, and he made a change.  Since then, he authored Guy Gone Keto: How to Lose Weight, Feel Great, and Achieve Lifelong Fitness.  Today, Thom's intention is to make an impact on metabolic disease, or what he calls, “diabesity,” promote healthy living and to share that knowledge by paying it forward to others. Mentioned in this episode: GuyGoneKeto.com IconFoods.com Guy Gone Keto: How to Lose Weight, Feel Great, and Achieve Lifelong Fitness And if you'd like to hear more inspirational stories, feel share with your friends and subscribe.  We appreciate your support! Like us on Facebook here! Follow us on Instagram here! Thanks for listening!

I woke up that morning in a suite at the Luxor Hotel in Las Vegas. I felt terrible.I was in town for a trade show and the night before a client had taken me to dinner. We ordered these massive, hundred-dollar steaks, drank several glasses of wine, and gorged ourselves on ice cream and desserts. I’d brought the leftovers back to the room and they were still sitting on the counter. I glanced around the room. Although they had upgraded my room to a suite, the place was run down and sad. There was a Jacuzzi in the middle of the room and the place reeked of alcohol a previous guest had spilled. I got out of bed and looked at myself in the full-length mirror. I was six-foot-two and I weighed 235 pounds I carried it well, but, not well enough. I felt sick. I was flabby and tired and filled with regret and remorse. I was going through my second divorce, I was in a lawsuit with my first wife, and my blood pressure was so high that my doctor had put me on medicine to control it. Vegas baby! As I stood in front of the mirror, I asked myself, “How the hell did I get here?”     Part CEO, part personal development wonk, and part biohacker info geek, King is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the classic definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking. King’s company has been built around the simple principle of “do the right thing.” Founded by King in 1999, Stevia Brands Inc. is one of the largest importers, manufacturers and distributors of clean-label sweetening systems and natural sweeteners. Emulating such renowned entrepreneurs such as the Wright Brothers and Steve Jobs, King started his company by first asking the critical question, “Why?” Based on the understanding that it’s only by determining the “why” of what you want to do that you can achieve lasting success, King’s business isn’t simply something he does for a living. It stands as a testament to who he is, what he does and how he lives his life. King’s “why” is simple. A bit of a foodie and health nut, food has always been a passion for King — particularly high-quality food that makes the planet a healthier place and maintains a level of sustainability. He founded Steviva as a way to effectively help combat metabolic disease and the “diabesity” (his self-coined term) epidemic in this country by offering clean-label sweetening systems to replace sucrose and high-fructose corn syrup.  

Krisstina welcomes to the podcast Thom King, founder of Steviva brands and CEO of Icon Foods. In addition to his impressive business acumen, Thom is a philanthropist, self-confessed serial entrepreneur, and author of the book Guy Gone Keto. Thom has built his company around one simple principle: do the right thing. This mantra has been consistently present in all of Thom’s ventures throughout his career. His mission is to help make the world a healthier place through educating the masses on the dangers of sugar and providing high-quality healthy alternatives. In this episode, we talk all about sugar: the dangers of sugar, where it’s hidden in labels, and how many of us don’t realize how much sugar we consume. Thom tackles serious health issues including metabolic disease, childhood and adolescent obesity, and early onset diabetes. He criticizes food manufacturers for not having the best interests of the consumer at heart and advocates for natural replacements that can help minimize sugar consumption. Thom also assures the audience that moderation is key, especially when enjoying products such as fruit, chocolate and alcohol. For full show notes visit: http://wealthywellthy.life/107

Thom King founded Steviva Brands in 1999 when his passion for food and his concern about the explosion of metabolic diseases united in a mission to provide consumers healthy alternatives to sugar. Steviva's mission is to disrupt the manufactured food supply by assisting food companies in replacing sugar and high fructose corn syrup in their products. Focusing on simple, elegant solutions that yield a dramatic impact, Thoms's his work is responsible for food manufacturers creating products that contain 50% - 90% fewer sugars. Thom is also a brilliant resource for the home cook in modifying decadent recipes to minimize the negative impact of sugar without sacrificing their favorite foods. A serial entrepreneur, Thom is part CEO, part personal development wonk, and part biohacker-info geek. www.steviva.com Learn more about your ad choices. Visit megaphone.fm/adchoices

As the title says, this is another Food Safety Fanatic that I just loved talking to! Still young in his career, Ben Chapman does so many things in his field such as being a professor, writing on a blog, and of course, co-hosting a podcast with our previous guest, Don Schaffner. Ben’s focus on food safety is on the food service side as a lot of his work deal with how to have chefs and other people in the food service industry work with food safety, that not only includes teaching, but he also gives people the tools, whether gaget-like or not to mitigate the complex world of food microorganisms. Other than that you’ll get a lot of great food safety resources, a great discussion of how food safety is portrayed in the media, and where Ben takes his kids when they grocery shops. Sponsor - FoodGrads If you are even just a little bit interested in a career in food & beverage, you should join FoodGrads.  It’s an interactive platform where you can hear about different careers, hear from your peers, have a voice and share your story as well as ask specific questions and get feedback from industry experts across the sector. You can create a profile, add your resume and search for co-op, internships and full time opportunities just for Food Grads. Employers can find you too, they can recruit you for jobs and projects they need help with to give you the relevant industry experience you need. Join FoodGrads today! Just go to Foodgrads.com Sponsor - Steviva Ingredients Has marketing ever asked you to pull a rabbit out of a hat? I know they have with me. They want clean-label sugar reduction because that’s the trend. And in addition to clean label, we need to follow the ever-changing FDA laws, meet low cost parameters AND create a product that tastes EXCELLENT – with no aftertaste issues. They want us to make magic happen. Who do they think we are - Houdini? Let me tell you who the real magicians are. Steviva Ingredients. Steviva has more than two decades of experience in R&D and clean-label sugar reduction in a variety of applications: beverage, baked goods, fillings, frostings, condiments. Give em a call. They’ll create a solution for you. If they can help me, they can help you. Go check them out at stevivaingredients.com. Housekeeping If you like what you heard, like us on facebook or write a review on itunes. It helps wonders. I am also inviting you to sign up on our email list at myfoodjobrocks.com. I am doing this new thing called the 5 course meal where I send you 5 pieces of hand picked content and deliver it every Friday morning. Like a meal kit… If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com Knowledge Bombs How I got my butt kicked my freshman year in college The hidden benefits of podcasting when you’re in conferences How I read Ben’s article before I even knew about it What do you do?: I spend time making people less sick. I give people tools for people to not get sick What do you do if I know a little about the food industry?: Give resources to food production or consumer;s homes to help them find food borne illnesses. 4 reasons why people get sick: Handwashing and poor personal hygiene Cross contamination Temperature – improper cooking Storage temperature These are generally poor decisions. We help track them What’s the best thing you do for your job?: We have the opportunity to make a difference. If it stops people from getting sick, it’s worth it. How did you get to where you are?: In high school, I was super interested in microbiology and diseases. Got a summer job in food safety. Masters degree on keeping salmonella off of tomato’s. PhD thesis:  How much handwashing it takes to get rid of bacteria. Applied to NC State. Been there for 9 years. What do you teach students?: I mentor graduate students, give them the skills to ask food safety questions What type of skillset or personality do you need to be good at your job?: Being inquisitive and critical. Critical of others work and your own work. In science, we have peer review and we have to be critical How did food safety talks start?: I was a graduate school student and I met Don. I got Don to speak at a freshman class and I had to have him stay at my house. Don and Ben signed up for Storycore to talk about Food Safety, and Don kept on inviting Ben to be a panelist and then decided to make a podcast. How do you make your podcast enticing to viewers?: We’ve noticed the least prepared you are, the better your episode might be What makes a Good Podcast: Excellent Story-tellers, they can paint a picture of what’s going on, and harmony between guests. The best podcasts is where we’re sitting on a bar, drinking a beer What kind of Podcasts do you listen to?: Bill Simmons Podcast (BS report). 5x5 podcasts. Back to work - Dan Benjamin. John Roderick - Roderick on the line. Pod Save America. I recommend: Stuff you should know Barfblog: Most memorable article. Michael Jordan Flu game was linked to bad pizza. Barfblog used to be a forum for people to talk about food poisoning. When we launched, nobody did it, so we did it. Since you have kids, where do you shop?: Everywhere. My kid loves to shop and we go pretty much everywhere. Ben knows a lot of people in the grocery industry and can text them to see what’s up. What type of food trends and technology are really interesting you right now?: Chefs are becoming more aware and appreciative of people in Food Safety Why are food safety outbreaks showing up more? Is it just me?: Media now has more space because it’s online now. Foodborne outbreaks makes great stories. More conversations about food safety are good. Chipotle Outbreak analysis: Foodborne outbreaks are scars for life. Chipotle hasn’t done a good job sharing information BBC’s article: 2 years ago. We actually get norovirus outbreaks every day What’s one thing about the food industry you’d like to know more about?: the food industry does a really good job when saying food safety is a priority. However, I’d like to know more about the process for food safety and how people make decisions day in and day out. We don’t do a  good job saying things aren’t perfect. Favorite book?: Vivian Howard, North Carolina Chef Deep Run Roots: My Favorite Recipes from the South. TV show: A chef’s life Favorite Kitchen Items: Thermometer. Cobart PDP 300 Digital Instaread thermometer. Only $20 dollars Any advice for anyone going into the food industry: Don’t do anything unless you’re passionate about i. There are a lot of jobs in the food industry, and it’s growing in food safety Find Ben at: Barfblog, Food Safety Talk,  Twitter: @benjaminchapman, Instagram: @barfblogben Links International Association for Food Protection Collard Greens Norovirus Bluebell Outbreak Chipotle Outbreak Peanut Butter Outbreak Peanut butter Outbreak in Australia

Dr. Don Schaffner is an amazing food safety scientist who’s the best in class. In fact, let me name youa  few of his amazing awards: You can read his amazing biography here What’s also super cool, is that Don and his co-host Ben do a whole lot of extracurricular activities to promote food safety and one of their favorite things to do is podcasting. For over 4 years, they’re been doing discussions of food safety and post them online for everyone to enjoy and they do have quite a following. If you are in food safety or are considering food safety, you have to listen to this interview. Don gives you valuable advice on how to really be a star player in food safety and some amazing resources such as Barfblog, Food Safety News, and the Morbidity and Mortality Weekly Reports About Don Dr. Donald W. Schaffner is Extension Specialist in Food Science and Distinguished Professor at Rutgers University. He has authored more than 150 peer-reviewed publications and educated thousands of Food Industry professionals through short courses and workshops in the United States and around the world. He is a Fellow of the Institute of Food Technologists and the American Academy of Microbiology. He has served as an Editor for the journal Applied and Environmental Microbiology since 2005.  Dr. Schaffner was the president of the International Association for Food Protection in 2013-2014. In his spare time he co-hosts a food safety podcast at foodsafetytalk.com. Sponsor - FoodGrads This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dieticians, or Marketing and Sales, no matter what your passion--there's something for everyone in Food—and they will help you find it. Join FoodGrads for support, mentorship and guidance to start your career. Just go to foodgrads.com Sponsor - Steviva Ingredients Has marketing ever asked you to pull a rabbit out of a hat? I know they have with me. They want clean-label sugar reduction because that’s the trend. And in addition to clean label, we need to follow the ever-changing FDA laws, meet low cost parameters AND create a product that tastes EXCELLENT – with no aftertaste issues. They want us to make magic happen. Who do they think we are - Houdini? Let me tell you who the real magicians are. Steviva Ingredients. Steviva has more than two decades of experience in R&D and clean-label sugar reduction in a variety of applications: beverage, baked goods, fillings, frostings, condiments. Give em a call. They’ll create a solution for you. If they can help me, they can help you. Go check them out at stevivaingredients.com. Housekeeping If you like what you heard, like us on facebook or write a review on itunes. It helps wonders. I am also inviting you to sign up on our email list at myfoodjobrocks.com. I am doing this new thing called the 5 course meal where I send you 5 pieces of hand picked content and deliver it every Friday morning. Like a meal kit… If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com Knowledge Bombs What is an extension specialist? What are extensions? If you want a career in food science, think about Food Science and Quality because boy we have a lot to do How Don met Darin Detwiler Official Job title: Distinguished Professor – Distinguished Professor and Extension Specialist How long have you worked in Rutgers?: Over 25 years! Extension course: they’ve always existed, but not widely visible What’s the best skill can you have in Food Safety and Quality: You need to keep learning. The knowledge you have today will be outdated by next year Don’t think what you know today is going to necessarily be known tomorrow. You always have to keep up with new outbreaks and keep on changing your mind What resources do you use to keep you up to date?: Morbidity and Mortality Weekly Reports published by the CDC Barfblog: Doug Powell and Ben Chapman. What’s making people barf! Food Safety News by Bill Marler Food Safety Talk with Ben Chapman. 2 PhDs in Food Safety talk about food safety. A director’s commentary of what’s in the food safety news How did Food Safety Talks start?: Howard Stern Terrestrial Radio 100th anniversary of IAFP. NPR people came over and Don met Ben and then they talked and then they made a podcast Dan Benjamin: 5 by 5. How to do podcasting articles How long has Food Safety Talks been on?: 5 years! Why Does Your Food Job Rocks?: I love everything about my job. (Literally everything) What advice can you give a 24 year old on having the achievements that you have?: Give it time, You don’t get ahead on focusing on regrets on the past. It’s just not relevant Don’t focus on the past, focus on the present. Don’t let setbacks set you back. Food Technology: Whole Genome Technology. The radar the CDC is using is getting more sensitive. Also, mimicking norovirus What do you think the biggest challenge the food industry has to face?: Integration of FSMA What’s one thing in the food industry you’d like to know more about?: Why people aren’t complying to rules Favorite Quote: Prediction is very difficult especially about the future. Favorite Book: DiscWorld by Terry Prachett Favorite Kitchen Item: Digital Scale What kind of advice would you give a fresh graduate?: Do the right thing. Life is too short that don’t take food safety and quality seriously. Where can we find you?: Food Safety Talk podcast. Don Schaffner from Rutgers. Bug Counter on twitter. Emails (don’t do emails) Other Links Penn State Ice Cream Course Texas A and M Extrusion Course Better Process Control Course Cyclospora Norovirus Preventative Controls Rule: a training is required Produce Safety Rule Supplier Verification Programs Irrigation of Water Provisions of the fresh produce rule Foreign Supplier Training University of Georgia American Greed: Peanut Corporation Story Core (never launched, but we have them at Food Safety Talks) Dr. Darin Detwiler FSMA webinars

Thom King with Steviva is no scientist but he's a sweet guy. Hear more on The Nice Guys today   Reach Us Here: Doug- @DJDoug Strickland- @NiceGuyonBiz @Thom King   Show Notes by Show Producer: Anna Nygren   Intro Patreon   Doing Good Thom has a background in marketing He's a fifth generation entrepreneur At the end of the day, it's not about the money but building a legacy Myth: Doing the right thing isn't profitable Thom pulls inspiration from his grandfather Monk Fruit comes from Southeast Asia   Closing Lines It's all about what you do with what you have Check out Thom making a key lime pie here Order from www.steviva.com Email Thom at thom.king@steviva.com   Sponsor Link   www.Unfolding.biz  Spinners and other promotional products, get 15% off with the promo code 2NICEGUYS through Sept. 30.   Nice Guys Links Support the podcast at www.Patreon.com/NiceGuys   Subscribe to the Podcast   Niceguysonbusiness.com   TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch   Book Doug and/or Strick as a speaker at your upcoming event.   Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course)   Survey: Take our short survey so The Nice Guys know what you like.     Partner Links: Amazon.com: Click before buying anything. Help support the podcast.   Interview Valet:  Get interviewed on top podcasts and share your message.   Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Dalyn Miller PR -- Guest Placement and Promotion www.ThePodcastTeam.com Social Quant - Boost your Twitter following the right way. Targeted reach Promise Statement: To provide an experience that is entertaining and adds value to your life. Don't underestimate the Power of Nice.

Have you ever been on the brink of losing hope and losing your business? Today’s episode dives into the nitty-gritty and shares some of the not-so-pleasant hardships many entrepreneurs face. Today’s guest shares some of the key lessons he’s learned while he was trying to start and grow his own business. Tom King is the Founder and CEO of Steviva Foods, one of the largest importers, manufacturers, and distributors of clean-label sweetening systems and natural sweeteners. Thom’s success did not come easy. In fact, Thom had experienced several growth-related hardships in his business before he truly ‘made it.’ On this week’s show, find out why he never gave up on his business even when all the arrows were pointing for him to do so. Thom first discovered Steviva through his friend. Tom’s friend came back from Paraguay looking for a natural supplement for his daughter, who was suffering from a rare disease. When Thom first tried these leaves from Paraguay, he found them to be very sweet and they had no calories. The light bulb went off in Thom’s head and thus began his journey of creating a sugar/sweetener substitute. Thom officially launched his company in 1999. At the time, most of his sales were coming from health food stores due to FDA restrictions on his products. However, in 2008, the FDA allowed Steviva to be sold as a sweetener and his sales began to skyrocket. Thom admits that from 1999 to 2008, it was a real struggle getting his business off the ground.  Thom’s business started from his garage and it was his side hustle. He was working a full-time job on top of trying to convince stores to sell his product. When he decided to move the business from California to Oregon, that’s when he began to run out of capital. When Thom was running out of money in 2007, he made a tough call to his father asking him for a small loan. He couldn’t make his mortgage payments anymore. He had maxed out his credit cards, and banks weren’t loaning money to him. Thankfully, his father said yes and lent him $175,000. Once he received the funds, he put his business plan in place and started to bring on employees. His first 10 hires all focused on the production side of the business and Thom was able to focus strictly on selling. During this financially trying time, what made Thom carry on? Why didn’t he just hang up the jacket and call it quits? Truth be told, Thom really believed in the idea and — here’s the important part — he had the data to back up the product idea. Diabetes and obesity rates were rising and Thom knew he had a product that could do good and help those people. Interview Links: Steviva.com More Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube  

This episode is a bit different, and it acts more of a conversation, but it’s a darn good conversation. I met Ronald talking on Shapr, a swipy-like app for business people and just to let you know, I get a lot more meetings on Shapr than the other ones and they’re productive as well. Ronald has been on TEDEx, he was an ex-magician, has done several media expenditures, web design work, and has a huge passion and curiosity in food So we talk a lot of cool stuff about food, but also take this as just a casual talk with two very creative people. We try and understand each other, and we do quite well I’d say. Think of this episode a bit differently, not just about the job Ronald has, but also his mindset, or his ability to create, pivot, and entertain. I’m excited for what Ronald has in stock for us and I hope after your interview, you do too. About Ronald Food tech entrepreneur. Online Marketing and Launch Event Specialist & Amateur Magician. ;) Former Creative Marketing Strategist for The Red Group, LLC. In my consulting efforts I helped build brands online. More specifically, I consulted companies and coached experts on how to get started in creating their following online through education based marketing. Some past projects include TEDxCalicoCanyon, MagicMez, The Last Formula, and most recently The Foodbox. I've been given the opportunity to work with some amazing people over the years. If you'd like to contact me, please don't hesitate to reach out. Sponsor - FoodGrads This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dieticians, or Marketing and Sales, no matter what your passion--there's something for everyone in Food—and they will help you find it. Join FoodGrads for support, mentorship and guidance to start your career. Just go to foodgrads.com Sponsor - Steviva Ingredients Has marketing ever asked you to pull a rabbit out of a hat? I know they have with me. They want clean-label sugar reduction because that’s the trend. And in addition to clean label, we need to follow the ever-changing FDA laws, meet low cost parameters AND create a product that tastes EXCELLENT – with no aftertaste issues. They want us to make magic happen. Who do they think we are - Houdini? Let me tell you who the real magicians are. Steviva Ingredients. Steviva has more than two decades of experience in R&D and clean-label sugar reduction in a variety of applications: beverage, baked goods, fillings, frostings, condiments. Give em a call. They’ll create a solution for you. If they can help me, they can help you. Go check them out at stevivaingredients.com. Housekeeping If you like what you heard, like us on facebook or write a review on itunes. It helps wonders. I am also inviting you to sign up on our email list at myfoodjobrocks.com. I am doing this new thing called the 5 course meal where I send you 5 pieces of hand picked content and deliver it every Friday morning. Like a meal kit… If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com Knowledge Bombs Ronald and Adam’s connection to San Luis Obispo Two tribes in the world of eating: Live to eat, and eat to live The twists and turns for Foodbox Why food farmers are switching to growing more "special" crops Question Summary What is Foodbox.tv: We took a pivot and will be focusing on telling the stories and technologies of local food TEDex: Ronald presented at TedEx: Calico Canyon the Human Connection What has magic taught you?: Magic taught me to learn fast. Magic shows a raw emotion that we don’t see often. Magic violates a preconceived notion Favorite Quote: Pain of regret weighs ton, while the pain of discipline weighs ounces Do you have any advice for people who want to do what you do?: You have to love what you do, but you have to be strategic Where can we find you?: fdbx.tv Other Links TEDEx Runa Free Conference Call Shapr University Las Vegas San Luis Obispo Cal Poly The Restaurant Coach Blue Apron Plated Soylent Meal Replacement Ketosis Diet 1000 True Fans Articles Book: Sapiens Book: Cooked: A Natural History of Transformation The Magician’s Code – Kindle book Vegan Wrestler makes vegan stuff in Arizona Singh Farms and Meadows Sous Vide Marajuana Herb Water Growth Mindset Luck + Preparedness = Success  

Anton found me randomly through linkedin, found my website, and scheduled an interview all in a span in 2 weeks. Oh, did I mention he’s from Israel? It was absolutely amazing talking to someone my age from across the country and learning about the differences and similarities between how the food industry works. You’ll learn a little bit about the pros and cons of the Israeli university system, a lot about the daily life of a food engineer, and why Israeli's love guacamole. About Anton Anton Slavkin is a cheese product development engineer in the Israeli company Strauss Group. He has worked as a krill oil extraction process engineer in the nutraceuticals company Enzymotec Ltd and as a chocolate and cereal snacks product development engineer in Unilever Israel. He earned his B.Sc. in Biotechnology and Food Engineering from IIT (Israel Institute of Technology – The Technion). In his spare time, he enjoys playing the guitar, inventing new homemade recipes (a.k.a cooking) and hiking. Anton is passionate about making our world a better place by promoting environmental awareness and using current research data for the development of better products. About Strauss Group Strauss Group is an international Food & Beverage company that strives to improve people's lives, headquartered in Israel, where we are the largest food company. The company's portfolio includes four businesses: Strauss Coffee B.V., Strauss Israel, Strauss Water, and PepsiCo – Strauss Fresh Dips & Spreads International aligned with two global consumer trends: Health & Wellness and Fun & Indulgence. Strauss Group is active in 20 countries worldwide in our diverse fields of activity through partnerships with multinationals. The company brings its know-how in Coffee, Water, Chocolate, Dips & Spreads to diverse markets and cultures, making them accessible to people just the way they like them, adapted to local tastes and habits. Sponsor - FoodGrads This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dieticians, or Marketing and Sales, no matter what your passion--there's something for everyone in Food—and they will help you find it. Join FoodGrads for support, mentorship and guidance to start your career. Just go to foodgrads.com Sponsor - Steviva Ingredients Has marketing ever asked you to pull a rabbit out of a hat? I know they have with me. They want clean-label sugar reduction because that’s the trend. And in addition to clean label, we need to follow the ever-changing FDA laws, meet low cost parameters AND create a product that tastes EXCELLENT – with no aftertaste issues. They want us to make magic happen. Who do they think we are - Houdini? Let me tell you who the real magicians are. Steviva Ingredients. Steviva has more than two decades of experience in R&D and clean-label sugar reduction in a variety of applications: beverage, baked goods, fillings, frostings, condiments. Give em a call. They’ll create a solution for you. If they can help me, they can help you. Go check them out at stevivaingredients.com. Housekeeping If you like what you heard, like us on facebook or write a review on itunes. It helps wonders. I am also inviting you to sign up on our email list at myfoodjobrocks.com. I am doing this new thing called the 5 course meal where I send you 5 pieces of hand picked content and deliver it every Friday morning. Like a meal kit… If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com Knowledge Bombs Clean Label and communication all over the world A discussion about food science and perspective and engineering The difference between US and Israel food education Will clean meat be kosher? Well, religion is not science, right? What the heck is red label? What do you tell people what you do?: I develop new cheese product. I don’t usually use the word Food Engineer unless someone knows what a food engineer is What is a food engineer?: A food scientist who understands engineering and processing concepts Strauss Group: Milk products, cheese products, cold filled dips Do you think people think food scientists get a lot of negative press?: Yes, even in Israel. Steps to be a food scientist in Isreal: All people in Israel must serve in the military. Anton served in the navy. Then studied food engineering in IIT Israel Institute of Technology. Product Developer in Unilever, Food Engineer at Enzymotec (Krill and fish oil) but the company was too small, couldn’t advance. What’s the most important skill you need in your job?: Flexibility. Try to see the bigger picture When you entered your first job, did you feel prepared?: Absolutely not. 90% of the things, you don’t know how to do. You just know a little bit more. What would have been better?: Faculty should be more involved in industry. But it might depend on the institute, or even country. My Food Job Rocks: I can eat, I can eat new things, I can be proud of what I can make What would be your dream job title?: CEO. You get to set the direction of the products Do you have any CEO’s you look up to?: Richard Brandson of Virgin. Steve Jobs of Apple (duh) What do you look for most in a job?: A sense of mission. How do I make the world a better place? Kosher Food Trends and Technology: Lab Grown Meat Clean Meat Biggest Challenge the Food Industry has to face: Negative image of the food industry Are there any companies that are doing a good job at improving food image?: Strauss does a bit Favorite Quote: Hippocratus- Let Food be Thy Medicine and let Medicine be thy food Favorite Food: Avacado – I’m making Guacamole weekly. You can actually grow Avocado in Israel. Any advice for anyone to go into the food industry: Don’t be afraid of following your dreams If you were to tell your freshman self something, what would it be?: Take more engineering classes. Not just food, but more complex chemistry. Why do other disciplines synergize with food engineers?: If you understand both sides, it’s great Anton asks me a question: How did you do this? Other Links Frutarom IFF Givaudan Symrise Quark Clean Label and Cost Reduction CE 300 – Ascorbic Acid Job Hopping Red Label – Implemented in Chilie, Israel, USDA Added Sugars delay

George Roche and I connected at the IFT/RCA Mixer at the Winter Fancy Food Show, and this is a preview of our interview together next week. It's also an announcement about our founding corporate sponsor: Steviva! Thom King was our guest on Episode 15 of Season 2, and he believes so much in the podcast that he has chosen to sponsor the show! I'll share another exciting announcement in the preview itself.... listen up! Get in touch with Steviva at

How can I describe Michael McDonnell? He is transparent, technical, and full of energy. Not bad for a 25 year old running his own recruitment company. His job is to reach out and find what food companies are looking for and I have some good news for those of you listening, these people are looking for experts. I grill Michael on all sorts of crazy questions that I felt like when I looked for a job and Michael answered these like, really well. And I ask questions such as how companies look for rockstars, the benefits of using a recruiter, what an ATS system is and why does everyone use it, and my personal question: how long should someone be in their job? Michael answers all of these with short and direct honesty and I just learned so much from this interview. So sit back and relax as we look into how recruiting works and how that will benefit you. Sponsor - FoodGrads This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dieticians, or Marketing and Sales, no matter what your passion--there's something for everyone in Food—and they will help you find it. Join FoodGrads for support, mentorship and guidance to start your career. Just go to foodgrads.com Sponsor - Steviva Ingredients Has marketing ever asked you to pull a rabbit out of a hat? I know they have with me. They want clean-label sugar reduction because that’s the trend. And in addition to clean label, we need to follow the ever-changing FDA laws, meet low cost parameters AND create a product that tastes EXCELLENT – with no aftertaste issues. They want us to make magic happen.  Who do they think we are - Houdini? Let me tell you who the real magicians are. Steviva Ingredients. Steviva has more than two decades of experience in R&D and clean-label sugar reduction in a variety of applications: beverage, baked goods, fillings, frostings, condiments. Give em a call. They’ll create a solution for you. If they can help me, they can help you. Go check them out at stevivaingredients.com. Housekeeping If you like what you heard, like us on facebook or write a review on itunes. It helps wonders. I am also inviting you to sign up on our email list at myfoodjobrocks.com. I am doing this new thing called the 5 course meal where I send you 5 pieces of hand picked content and deliver it every Friday morning. Like a meal kit… If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com Knowledge bombs How job hopping is disrupting all the industries How to squeeze things out of people and get really valuable information (through kindness) Mike’s opinion on Whole foods and Amazon Adam’s special gift: getting free food What do you tell people about you?: I partner with organizations or I make things. I build partnerships and deals. We really work with the company What do you consider a finalist for a search?: Whatever the company specifically wants, but also questioning their initial requirements. We want to exceed those expectations How do you find clients in the food and beverage industry and how do you communicate with them?: It starts with being on the phone. It requires a lot of cold calling. Maybe 100 phone calls to connect with another company. Who do you contact when you cold call?: Our best way is to connect with the Hiring Manager so we can find the right service to find the right people Does everyone want a Rockstar or do they not want a rock star?: Depends. Sales people want a Rockstar. For QA or data based, you might not want someone super extraverted. Job search tips Usually, people want the best of the best. Job boards might actually show the best of the worst “It’s better to be employed than not employed” most people think this but sometimes good people get in unfortunate circumstances A recruiter has a genuine conversation with a hiring manager and really focuses on getting the best fit and exploring options ATS system- automatic tracking system which is a vetting system that looks for 5 key words. Your resume might not even be looked at another person Cultural fit is absolutely critical for job success It takes seconds for people to look at your resume Job hopping: It’s so easy now and you can increase your salary faster. We don’t know what will happen 10 years from now, but now it’s 2 years. How long should you stay at your job?: I’d say 5 years. How did you get you to get to you where you are today?: I’m 24, I’m the youngest owner in my recruiting network. Worked for ConAgra brands (Territory Sales), Shanghai university of finance and economics, military active orders, disctrict manager in training for truck stops. Mentor told me to open a recruiting firm. Basically I had conversations with the right individuals. I have always wanted a job in CPG and in the food industry. What is the most important skill you can have in the food industry?: Flexibility and adaptability. Things are moving so fast that you’ll be left in the dust Common themes between excellent candidates: People who strategically plan their future. This might be through their resume or by just talking to him. My Food Job Rocks: I get to speak with amazing, unique individuals What’s the most interesting conversation you have?: I cold called a famous TV person and gave value. Food Trends and Technology: Adaptable Experts and not so much specialized experts Biggest Problem in the Food Industry: Lots of “foo-foo” going on un terms of claims. Consumer needs to educate themselves. There’s a lot of documents that involve claims What is one thing in the food industry you’d like to know more about?: I’d ask a question: where is the largest need? I’d ask this to 100 people and gather the responses. Favorite Quote: Help enough people to get what they want and the world will give you what they want There are no problems we can solve together and very few problems we can solve ourselves I listen to hour motivationial quotes on youtube Favorite kitchen item: knife. You can change things around and it’s dangerous Favorite book: The Maxwell Daily Reader Do you have any advice for anyone who wants to go into the food industry?: Ask questions. You can open so many doors by asking questions to people. Ask people why do they eat what they eat. What do you eat?: I eat it all. I research a lot on diets but then I eat a lot sometimes. I eat a lot of protein.  What are the common myths about job searching you’d like to dispel?: “There’s no jobs”. As of now, there are tons of jobs. “I’m over qualified” It’s pretty easy to downgrade Where can we find you?: Linkedin McDonnellm2 GRN Columbia.com Other Links 5 Whys ask Why 5 times Sweets and Snack Expo  

Lin Carson is one of those amazing people who will give away knowledge for free. In this case, her amazing technical expertise in the bakery industry has made her able to share this on an awesome website called Bakerpedia. Think of it as Wikipedia, but for bakers! If you are into bread, especially in a commercial sense, you will absolutely love this interview. So get ready, for an exciting segment about baking, along with the tips of finding and joining high growth companies, the latest amazing technology in the baking industry, and maybe this episode will inspire you to make a wiki site on your own. About Lin Carson A passionate trailblazer who constantly challenges current ways of thinking when it comes to innovation and sustainability in the field of grain science, Dr Lin Carson’s love affair with baking started about 20 years ago when she earned her BSc degree in Food Science & Technology at the Ohio State University. Keen on deepening her knowledge in baking, bread and grain product texture, she went on to earn her MSc then PhD from the Department of Grain Science at Kansas State University. In 2007, she started the R&D program and baking lab at Wendy's New Bakery Company in Ohio where she managed the team responsible for product development, ingredient and equipment sourcing, analysis equipment and procedures, specification development and commercialization. Opportunity came knocking in 2013 and Dr Carson took up the position of Director of Technical Services at Dave's Killer Bread (DKB) in Portland, OR. There, she oversaw food safety, quality, co-manufacturing and R&D procedures. Her experience heading the R&D departments at two of America’s leading food brands was invaluable and was how she discovered a huge gap in technical information sharing. When she’s not running BAKERpedia, Dr Carson serves as Treasurer on the Board of Directors at the American Society of Baking, a role she has held since 2007. One of her notable achievements is spearheading the Product Development Competition that aims to identify and reward innovative thinking in commercial baking processes. Aside from all things bakery, Dr Carson is married with three boys and is a self-proclaimed health nut. She trains regularly for Triathlons as a hobby with a transition goal of under 1 minute. About BAKERpedia A year later, armed with knowledge, conviction and sheer guts, Dr Carson launched BAKERpedia with the ultimate aim of strengthening the entire baking ecosystem, allowing ideas to thrive, improving efficiencies and encouraging opportunities for growth. Today, as the world’s only FREE and comprehensive online technical resource for the commercial baking industry, BAKERpedia is used by commercial bakers, ingredient sellers, equipment suppliers and baking entrepreneurs who have easy access to the answers they need to make informed decisions daily. This Episode is Sponsored by Foodgrads This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dieticians, or Marketing and Sales, no matter what your passion–there’s something for everyone in Food—and they will help you find it. Join FoodGrads for support, mentorship and guidance to start your career. Just go to foodgrads.com [New] This Episode is Also Sponsored by Steviva Ingredients Hey everyone, we have a new sponsor on the podcast and I am happy to introduce you guys to the wonderful people at Steviva, a sweetener company in Oregon. If you want to hear more about this amazing company, listen to episode 72 with their CEO Thom King. What’s really cool about Steviva is that they are changing their whole company into something bigger and better and I love telling the story of how this will happen. As we progress, we plan to go through the process of Steviva’s transformation and inform you on what this amazing company can do for you. For more information about Steviva, go to http://www.stevivaingredients.com/ Housekeeping If you like what you heard, like us on facebook or write a review on itunes. It helps wonders. I am also inviting you to sign up on our email list at myfoodjobrocks.com. I am doing this new thing called the 5 course meal where I send you 5 pieces of hand picked content and deliver it every Friday morning. Like a meal kit… If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com Knowledge Bombs Why baking is complicated versus other areas of food Being in Operations versus in the Lab A discussion about clean label and skilled labor Question Summary One sentence: I’m the CEO of Bakerpedia.com . A free resource on baking technology How Bakerpedia happened: Food Science Degree, Grain Science Degree, running technical teams in the bakery industry, had an idea, found a gap, worked 2 years without any pay to get it off the ground What do you consider a growing company?: To be really aggressive, have double digit growth percentage a year. Can any company at any size be a growing company?: Great people make growth happen. Big companies just have a harder time getting great people What have you taught your team to be great at their jobs?: Mainly technical skills and basic knowledge of the baking industry. Be open to learn more and more Where do you gather your technical knowledge?: On the job training, courses, AIB, etc. You have to be on the job. Was it hard to make Bakerpedia?: Not at all. Launching is really easy. The most challenging thing: How to monetize My Food Job Rocks: I get to learn something different from different bakers every time and bake amazing bread. Consulting arm: Lin works with 2 high growth clients. That’s enough for her Food trends and Technology: Rapid Hydration. A high seed sprayer. Patent: Rapido-jet When can we expect these new bakery innovations to happen?: Biggest factor is cost. Equipment can last a very long time. Some mixers can last 30 to 40 years. What is something in the food industry you’d like to know more about?: Why aren’t companies cleaning up their labels? Why are they fighting to change their ingredients? The technology is there. Job Hopping: You can’t change that. You have to identify good leaders How do you identify good leaders?: Your network needs to be large. Many years of experience. Do you have a question on how to identify good leaders?: No Who inspired you to get into food?: My father owned a food brokerage and I hung out in their kitchen Favorite Quote: The only way to discover the limits of the possible is to go beyond the limits and test the impossible. Arthur C Clark: Scifi Writer Favorite Book: David and Goliath – Malcolm Gladwell also does Revisionist Gladwell Favorite Kitchen Item: Table Top Hobart Version Favorite Food: Bread. I am on this 90 loaves in 90 day journey. Check eatbread90.com Favorite bread: An imported Australian bread with a peral flour Do you have any advice for people wanting to go to the food industry?: Go ahead, we need you! A lot of startups do not have food scientists on their teams. How do we contact you?: If you want inspiration as a working mother, connect with me on facebook. You need to be passionate about what you do. Once you have enough passion, it doesn’t feel like work. Links AIB facility in Kansas Cracker Training Course Kansas State University Grain Science Wendy’s Dave’s Killer Bread Bakeryconcepts.net Why are manhole covers round? eatbread90.com

An Overview of Ideation to Commercialization This episode is going to be a bit different than other episodes. Most episodes were reflection based or stuff about my life but I guess I might have ran out of things to talk about in my life. At least for now. So in this episode, I’m going to talk about the life cycle of a product, how an idea forms, goes through the gauntlet and then commercialized to make tens of thousands of something you've created. Along the way, I’ll give you some tips on how to make this process faster, or who you have to deal with to succeed in this aspect. Most people in a food company don’t know the whole process. Those that do either learn from a startup or force themselves to get involved. I’m the latter. After a recent project where it’s finally launching, I now have full confidence in how a product is made. There are a ton of moving parts and I hope that this episode will break down and show you how to actually make a food product from idea to selling it to millions. This Episode is Sponsored by Foodgrads This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dieticians, or Marketing and Sales, no matter what your passion–there’s something for everyone in Food—and they will help you find it. Join FoodGrads for support, mentorship and guidance to start your career. Just go to foodgrads.com [New] This Episode is Also Sponsored by Steviva Ingredients Hey everyone, we have a new sponsor on the podcast and I am happy to introduce you guys to the wonderful people at Steviva, a sweetener company in Oregon. If you want to hear more about this amazing company, listen to episode 72 with their CEO Thom King. What’s really cool about Steviva is that they are changing their whole company into something bigger and better and I love telling the story of how this will happen. As we progress, we plan to go through the process of Steviva’s transformation and inform you on what this amazing company can do for you. For more information about Steviva, go to http://www.stevivaingredients.com/ Housekeeping If you like what you heard, like us on facebook or write a review on itunes. It helps wonders. I am also inviting you to sign up on our email list at myfoodjobrocks.com. I am doing this new thing called the 5 course meal where I send you 5 pieces of hand picked content and deliver it every Friday morning. Like a meal kit… If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com Transcript Ideation There are two types of areas where ideas come from: external or internal. External ideas are based off of market research, or what’s currently selling, or even as simple as “this product exists, but it has x problem, let’s invent a product that doesn’t have x problem”. Most of the time, people in the marketing department develop something called a competitive or gap analysis which lists 5 to 10 of the top selling product’s strengths and weaknesses. An easy way to develop an idea is to just look at a competitive analysis and increase the positive attributes by like 20% and then also remove anything negative. One example is if I did a competitive analysis about protein bars and I see that the max protein bar is 20 grams  of protein and uses sucralose, I could probably be “innovative” and sell a protein bar with 24 grams of protein and no sucralose. Though most companies would balk at the idea that this is the way they “innovate”, when you boil it down, it’s pretty much that. Another method of ideation is internal and this takes a high amount of intuition and out-of-the-box thinking. This is an extremely hard type of innovation that is based off of finding the cutting edge of innovation and thinking differently. Only a few people have the talent of connecting the dots, but if you feel like you do, then go for it. Again, I want to stress how hard and risky this is. The bigger the company, the more people are going to think you are insane for even bringing it up. But what do they know? They don’t know food as much as you do right? The best example I have in this situation is Apple (of course). Innovation doesn’t have to be completely new, but it has to be so out of the box people think you’re insane. For example, no headphone jack? That’s insane! Why would they do that? I’m not a tech expert, but that is one example, of an internally inspired innovation. Another food related example is taco bell. In my podcast, I talk about the naked chicken chalupa a lot because I am so amazed that taco bell made a taco shell out of fried chicken. No average company would ever think about doing that. So ideas are great but convincing a whole team that an idea is great is the fun part. Most ideas come from founders or marketing. Depending on the company, research and development is involved, but not as often as you think. They’re the experts and they know their customers, so they are in charge with their ideas. As a product developer, you should respect that. But idea approval is messy and there are several ways of doing this. So how do you validate an idea? The biggest toolset in your arsenal is data. Collecting data that your idea will work out is the best way to prove that this idea is legit, but event that has its downfall. Most really innovative ideas might not even come to fruition because it’s so ahead of their time, or the method of collecting data is wrong. In all due respect, the best way of having an idea be approved by a body just takes a charismatic person who knows how to push the right buttons and convince someone that their idea will make a lot of money. I know this isn’t what most people want to hear, but that’s the way most crazy ideas happen, and also the most terrible mistakes. This is a really specific type of company culture: the culture of accepting ideas. Most companies say ideas come from anywhere, but most companies don’t implement it. All that is true is that the chain of command is really long and eventually, a product has to reach someone at the top and they have to stamp their mark of approval. Good luck! Pre- Commercialization So an idea gets approved and then what? You have to then do the work to make the product tangible to the manufacturing team, whether this manufacturing team is a copacker or owned by your company. This includes a variety of steps which mainly includes making optimal prototypes and gathering documentation on what the ingredients are. Again, different companies have different methods but the big idea is, you have to develop a good recipe that is easily reproducible and make sure it doesn’t kill or sue anyone. So for me, developing a prototype is the fun part and there are tons of ways to do it. If you are under nutritional barriers such as it has to be under this amount of calories or must have this much protein, then it’s best to start doing the nutritional data analysis first than to go in the kitchen and go to town. A good prototype has to go through a vetting process and there are many ways to do it, but all of them involve having someone taste your product. In small companies, maybe you just need a couple of people who like it. In big companies, maybe 20 to 50 people have to like the taste before validating your product can be brought up to a higher being. This higher being is what I liked to call, a judge. Someone who has the authority to approve or disaspprove your hard work. In some cases, this is the marketing department, or the executive, or the founder of a company. The more data you have where people actually like your product, the more you can convince the “judge” to approve your product. Most rational people will approve something if the majority of people like it, even if he or she doesn’t. But that’s not always the case. Sometimes, the judge will say “I don’t like this, I wish it has this, this this, and you have to go back to the lab and try again. Barely anyone gets it right the first time. Some ideas go through 100s of iterations and still get scrapped. But that’s the life of a product developer. So let’s say you convince marketing and the “judge” that your prototype is awesome? It’s going to be very important to eventually get documents of all of these ingredients and archive them. For me, this is the worst part of the job, but it is a necessary evil. There are some innovations in the pipe line to make this easier, like RogoHub, but it will be a very long time before everyone is on board. Getting documents usually involves getting proof from a sales person about the ingredients you put into your food. For example, you need the nutrition facts. If your product is gluten free, then you need a certificate verifying it’s gluten. If it’s Non-GMO, you have to get a statement, but maybe you even need a certificate. Ideally, your boss should have a good system to gather, sort, and archive docuemtns so in case of any outbreak, you’ll be ready to pull out the source. If you don’t have something like this, start one. In some companies, this task is shared among product development, quality assurance, and regulatory or maybe just one of them. This is serious stuff and is going to be super important in the future. Do note, in most companies, this is the sole purpose of a product developer, or a person in research and development who develops new products. If you had to focus on one thing in the corporate behemoth, this is where you should be the expert at. Commercialization Once pre-commercialization passes, then you go into the complex world of commercialization which now involves almost every department working together to complete a timeline. This includes planning, inventory, transportation, packaging, labels, product marketing, procurement, product development, regulatory, and quality assurance, oh, and generally, a Project Manager is in charge of it too. So it works like this: the “Judge” approves of a product in pre-commercialization, and then the company has to make a huge investment to actually make the product. Planning has to make the forcast oh how many will sell, inventory has to make sure there’s enough room in the warehouse and develop systems to track the product, transportation has to coordinate moving the product everywhere, packaging has to develop or confirm the packaging used is correct, labels has to design something pretty and compliant, product marketing monitors if everything’s ok, product developers get blamed for everything, regulatory makes sure we have all of the doohickies to pass it thoggh the boarders (if necessary), and quality assurance makes sure we have all of the specs necessary to document in case we get into trouble. You see this sort of ecosystem sprout out that depending on the company, is either treated as a harmonious beautiful, collaboration, or like Game of Thrones in which a lot of unexpected drama happens either internally in the company, or externally say, a factory mishap or a communication error. So commercialization takes a tremendously long time just because of so many people and professions are collaborating together. Technically, you’re going to do the least amount of work here but that might not always be the case. You now take on the role of someone who verifies things such as factory manufacturing reports, and how labels writes things on the level. If you have the confidence, you also become an authority figure on the product (though marketing might fight you for it). The best way to handle commercialization is not only be an expert at what you do (creating great products) but also be a great communicator with all of the clashing personalities, and the clashing professions. In general, the time frame from commercialization starts with a forecast which goes into motion. If you don’t have a forecast, then well, better just throw money in the pot and see what happens. A Label file gets circulated around departments that all departments confirm around. Your job here is to verify they are using the right ingredients, the right claims, and the right label. That’s about all. Marketing copy or what ugly color they use to represent your products has nothing to do with you. During this time, we communicate with the manufacturer. The manufacturer sends replicate samples of the formula to cross check if communication between formulas is ok. Usually, a triangle sensory test is used to make sure no one can statistically tell the difference between the two products. between corporate and procurement gets a pilot protocol in motion. A pilot is a test run with the manufacturer to make sure they can actually run the lab sample. A pilot is a big step for a small investment. It tests everything about communicating with the contract manufacturer. It tests their mettle in gathering ingredients, communicating with the corporate team, and most importantly, confirms that the product can be made and tastes relatively the same compared to your formula sheet. Packaging is also important, and are usually packaged in blank film or white stocked depending on the product. After the pilot sample is approved (byt the way, you’ll have 100s of samples to give away), procurement initiates the production run which takes about 6 to 10 weeks at minimum before starting production. Post- Commercialization For a product developer, not much goes on here. Quality assurance usually takes the reigns and deals with some check list stuff. However, it is important to keep track of how well your product is doing. You can always ask planning or marketing for the digits. However, now since your product has launched, there are so many other things that can go wrong and all of them focus on either cost reduction or raw material issues. Things that are very hard for a product developer to predict. Cost reduction involves changing one ingredient with another, usually cheaper ingredient. Cheap doesn’t mean lower quality, over time, things get cheaper due to technological advancements. Low cost projects are usually due to high volume and a bunch of other stuff I don’t really focus on. Raw material issues involve a supplier completely running out of a material and everyone panics. Issues like this are terrible because sometimes the material is so unique or there is a shortage in the world in general. Purchasing will hound you to find a replacement and then there is no replacement because there is no substitute! Whatever. So what separates good product developers from great product developers? Well, it’s a simple answer. How far do you want to understand the process? Do you just want to do your thing? From the people I’ve interviewed, and the people I’ve asked for advice, understanding the complexities of turning your idea into something people buy and eat is one of the keystones to becoming a great product developer. But you actually can’t be an expert at everything. The best product developers are the ones who can communicate and understand the process, and have the confidence to convince people that they know what they are doing. They are the ones who can convince marketing on the challenges of making something, or can work with a manufacturer to make their formula a reality. It’s getting info from various sources on what’s running out so you can prepare to kake changes or subsitutution. To summarize, a good product developer knows not only their role, but how to communicate their role to others. The more you understand the process, the more autonomous you can be, and the more you know what you’re actually talking about. Yes, it’s a daunting step to know how all of this works, but you don’t become great in your own bubble.  

Thom King launched into the stevia business before it was considered a food product and was firmly a supplement. After stevia and other naturally derived, high intensity sweeteners were promoted to food status, Steviva took off. Now the brand offers more low-calorie sweeteners, including Monk fruit and agave, and the retail line features creative blends from syrups to coffee sweeteners. Thom provides a crash course in high intensity sweeteners and helps correct a few misunderstandings that I had about them. Find out more about Steviva at See what the PeasOnMoss team is up to at . There you can read recent articles, sign up to be a guest, or get information on sponsorship.

Heath and business is what takes up my guests todays life. He is a man who classes himself as Part CEO, part personal development wonk and part biohacker info geek. Built from his background of businessman, television producer, filmmaker and author he would also class himself as 100% self-confessed serial entrepreneur,, He began his life journey in Colorado (via Wisconsin), where he studied marketing at the University of Colorado. He then graduated from Chadwick University with a BA in environmental studies, then went on to attend graduate school at the University of California, Los Angeles, where he studied intellectual property law. But it would seem to me that his life, at least where he was always heading started for earnest in 1999 when he started the health food business Steviva. Answering the need of food companies to manufacture products lower in sugar (and to adhere to new health based FDA disclosure guidelines), Steviva offers a wide range of industrial-size, high-quality clean-label sweetening systems for food manufacturers, plus smaller, pack-size sweetening options for health-conscious consumers. Through Steviva, our guests goal is to eliminate metabolic disease, one meal at a time. As he says "I founded Steviva Ingredients as a result of my passion for health, business, community service and environmental advocacy. My company was inspired by and follows the world renowned engineer, statistician, professor, author, lecturer, and management consultant Professor W. Edwards Deming's principles of constant improvement in product and customer service. My company ensures the highest possible standards for quality control and food safety. This drives everything we do." And isn't that how all success is made? Constant improvement over a period of time, leading to something amazing, rewarding and valuable to ourselves and the world. You start small, and work hard until the world starts to take notice. So was the entrepreneurial vibe born in him or constructed piece by piece by everyday of his working life? And living in a country that is known for its ample portions, sauces, relishes and other additions has it been easier to build his company, or more difficult because of the environment of food loving? Well lets find out as we bring onto the show to start joining up dots with the one and only, Mr Thom King. Show Highlights During the show we discussed such weighty topics with Thom King such as: How he came to the realisation that he loves the moments of pain in his life, as this is the area of greatest growth. Thom shares an amazing story of how he came to find recognition from his father, something that he was so grateful for especially after his father passed away. Why he feels that so many people have a ceiling attached to their mindset which they could just blast through, as long as they look around and see what others are doing. and lastly…. Thom shares his childhood dreams of being in the entertainment industry, although he never truly felt it was possible. A mindset ceiling that he never truly managed to breakthrough.  

Do you face challenges head on or search for the easy way around? My guest today, Thom King, is the founder and CEO of Steviva Brand Sweeteners. He's also a ketogenic lifestyle expert and author of the book "Guy Gone Keto," which will be out in September 2017. Thom believes that Lions thrive in adversity. His story reflects that. In 1999, he ran into an old friend who had just brought back some stevia leaves from Paraguay. While tasting the sweet leaves, Thom could almost taste entrepreneurial success. The kind of success that can also help change people's lives for the better. But on his way to success, he tripped over his own ambition and ran out of money.  In this episode, he tells me the seriously humbling act he had to go through with to get his act together and take his business to the next level. He also tells me of the personal paradigm shift in his own lifestyle he made before he finally started to make money.  [rla-tweet] This is a conversation you don't want to miss. If you need the motivation to make a hard decision or the confidence to jump into the breach, my conversation with Thom will inspire you. If you feel sluggish, tired all the time, or just aren't happy with your diet, my conversation today has valuable advice from a clean-eating industry expert. And if you just need to hear an inspiring success story to help pick you up, hit play in the bar above. Listen to this episode to learn from entrepreneur Thom King on how to face adversity and much more: The link between diet practices and mental energy How to turn your morning coffee into a natural energy boost Why intermittent fasting is actually healthy for you Why you need to eat more ribeye steaks How to productively view pain and suffering The daily practice that took Thom's business to the next level How to take pride in the success of others Books and Resources mentioned in this episode: "Mindset," by Carol Dwick "Between the World and Me,"  by Ta-Nehshi Coates "The Boys in the Boat" by Daniel James Brown “Guy Gone Keto,” by Thom King - available late September 2017 How to contact Thom King: thom.king@steviva.com  

I usually do a pre-interview with my guest, to kind of explain what we do, if they listen to the show, and stuff like that. However Thom’s pre-interview was so good that I had to share it. Think of this as an episode where I invite an old friend out to coffee to see what’s going on with his life. Thom is an amazing person who reminds me a lot of Derek Sivers. Thom is also a guest who loves to swear so I edited a few things so the itunes police doesn’t get me. So you’re going to learn a bit about documentation, and also some great podcasts that Thom listens to. Also, the really awesome perks Thom has built up in Stevivia’s office. There is a reason for that. If you want a full reason, listen at myfoodjobrocks.com/072Thom Enjoy! Key Takeaways The importance of documentation Thom’s investment in employee happiness How to have employees talk to you Other Links Non-GMO in Europe Louis Hows – School of Greatness Tom Bilyeu - Impact Theory Mixergy Tom Bilyeu Tim Ferriss Show Kale Chips Healthy Crunch How I Built This One Question You Would Like to be Asked?: Why do you do what you do? Weird things in Steviva’s office: Tomato’s and chickens, food Friday

  Thom King is probably the best CEO I’ve ever had the chance to talk to. He’s fun, innovative, and he just loves his job and the people he works with. I had a great hour and a half talk with him on my lunch break and had to find an excuse when I got back to work. This interview is that good. Where to start from this interview… whether you’re a young professional, an old soul, or a struggling entrepreneur, Thom will give you advice on all aspects of your career. You’ll learn how to deal with conflict in the work place, the touching reasons why Thom loves his job, the amazing first stage of stevia and the growth of the brand, and at the end of the segment, the power of having a good idea and working hard so that everyone knows you’re the best. Remember: I am currently recording this at my hotel at IFT. Just saying, I’ll be there until Wednesday. If you’re available, I’d love to meet you. Just email me at podcast@myfoodjobrocks.com If you like what you heard, like us on facebook or set a review on itunes. It helps wonders. If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com Sponsor This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dieticians, or Marketing and Sales, no matter what your passion--there's something for everyone in Food—and they will help you find it. Join FoodGrads for support, mentorship and guidance to start your career. Just go to foodgrads.com   About Thom King Part CEO, part personal development wonk and part biohacker info geek, Thom is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the classic definition of achieving success (e.g., making a lot of money) is not what inspires or motivates Thom. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking. Thom’s company has been built around the simple principle of “do the right thing.” Knowledge Bombs - How to deal with conflict in the work place - Literally the birth of Stevia - How to get triple digit growth 3 years in a row - Some methods to understand people - Thom’s interesting hobby and how he makes them - How to validate a good idea Question Summary Elevator Pitch: A sweetner that doesn’t affect blood sugar levels that became an ingredient company Favorite thing to do as a CEO: Make my employees cry with tears of joy; Be appreciative with your employees What do you think you do in a day?: Manage personalities How many people are in your company?: 32 people How do you deal with conflict?: Clashing is a function of a breakdown in communication; I learn about the problem, and get to a common ground People who get under your skin: Imagine them as a six year old child Steps it took: Thom met Jim while doing radio, he tasted Stevia, made Stevia extract in a  garage Steviva was born in 1992 2008 – Stevia was given provisional GRAS status, moving Thom’s company to Food Ever since 2015, Steviva has experienced triple digit growth Metabolic disease: Obesity, diabetes Why did you start a food company and what keeps you going?: Getting rid of metabolic disease is my why Most important skill you can have in the industry: integrity. Constantly improve your product. Integrity is a service to makea  good product. Food trends and technologies: Probiotics and fermentation Thom makes his own probiotics and uses an 11 strain fiber What is one thing you’d like to know more about?: Hydrocolloids, thickening agents Example: thai chilli sauce, jam, etc Favorite Quote: Tony Robbins: Anything is possible and it’s up to you to make it probable Favorite Book: Right now is Tools of Titan Favorite Kitchen Item: Sous Vide Favorite Food: Spaghetti and Meatballs Any Advice for starting your own business: listen to Gary Vee’s Podcast. You grind and grind and grind and grind some more This is the best time in the world ever to start a business Low entry points for validating your idea: social media and crowd funding One thing you’d like to know about starting your business: more knowledge about Accounting What’s next for Steviva: Moving to another facility. Quadrupalling the size of our R+D lab Steviva: twitter, Instagram, etc info@steviva.com --> direct it to Thom! Other Links Steviva Nextiva brand – Stevia infused agave nectar Marrakesh Spice Provencal Anise Maple syrup Masala Chai Spice DE 42 High fructose corn syrup Jim May – Founder of Wisdom Naturals DISC test – Analyzing human needs for all employees Polyols/Erythritol FDA rulings on fiber Jerusalem Artichoke Chicory Root IMOs Custom Probiotics Glendale Los Angeles Flowbee- vaccum haircut Ketogenic diet Exogenous ketones