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Send us a textThis video demonstrates amazon advertising strategies, focusing on campaign settings and keyword bids to optimize your amazon ppc. Learn how to manage bids and implement effective bidding strategies for better performance and amazon ppc optimization. Many Amazon sellers follow PPC tutorials that lead to overspending, poor targeting, and weak results. This breakdown separates bad advice from actual PPC strategies that drive conversions and profitable traffic. Learn why campaign structure, match types, and bidding methods matter in 2026.If you've been following YouTube PPC tutorials and still losing money, it's time to get real help: https://bit.ly/4jMZtxu#AmazonPPC #EcommerceAdvertising #AmazonAds2026 #PPCStrategy #AdSpendTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why "Willing to Lose" Budgeting Is a Bad PPC Strategy00:36 - Reacting to Popular PPC Advice on YouTube01:55 - What's Misleading About Top of Search Placements03:40 - Understanding Automatic Campaign Relevance on Amazon05:15 - The Truth About Auto Targeting Groups07:00 - Are Sponsored Brands Just for Visibility?08:55 - Should You Really Exclude Loose Match or Compliments?10:30 - Bid Strategies Explained: Down Only vs. Up & Down12:45 - Bid Adjustments and Suggested Bids Breakdown14:55 - Why This Bid Setup Can Lead to Overspending17:30 - How to Avoid Budget Burnout on New Campaigns19:00 - Creating Multiple Ad Groups the Right Way20:30 - Product Targeting Strategy for Competitor Listings22:05 - Using Helium 10 for Keyword Research23:35 - Keyword Match Types: Broad, Phrase, Exact25:00 - Why Exact Match Isn't Always Better26:30 - Mistakes in Mixing Match Types in One Campaign28:20 - How Many Targets Per Campaign Is Too Many?30:06 - Product Targeting Campaign Strategy31:50 - Real Cost of Running Ads With Low Budgets33:00 - Setting Up Negative Keywords Properly34:45 - First Week PPC: Momentum vs Profit36:10 - Final Thoughts on YouTube PPC Advice________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThis video breaks down how to set up your Amazon ad campaigns effectively, focusing specifically on Amazon parentage strategies. We discuss whether to advertise all child variations or just the top priority ASIN to optimize your Amazon product listing. Learn essential Amazon PPC tips and improve your overall Amazon advertising campaign performance.Fix your Amazon ads by booking a call that helps you structure campaigns for maximum search visibility: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #EcommerceTips #VariationTargeting #ppcstrategy --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Should You Advertise All Variations00:19 - Understanding Child ASINs in a Parent Listing01:01 - Why Targeting Relevancy Matters01:24 - Example Using Sunflower Seeds Campaign02:11 - Using High Relevancy Keywords02:49 - Taking Over Search With Multiple Variations03:49 - Segmenting Ads By Specific Keywords04:09 - When to Use Variation Specific Campaigns05:01 - How to Avoid Showing Irrelevant Variations06:06 - Build Control With Variation Focused Campaigns________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon has rolled out a new "brand store quality rating" metric for 2026, indicating a shift in focus for the platform. This new system measures brand store dwell time and sales, providing key performance indicators for sellers.Understanding these metrics is crucial for optimizing your amazon store and boosting sales performance. Learn how to leverage this new rating to improve your online business and master selling online.Take control of wasted ad spend, book a strategy call to structure your campaigns right: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #ProductVariations--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Should You Advertise Every Variation?00:19 - ASINs and Parentage Setup Example01:01 - Why Targeting Strategy Matters01:24 - Campaign Setup Using Similar Products02:11 - High Relevancy Keyword Examples02:49 - Why Multiple ASINs May Show at Once03:49 - When to Segment by Keyword Specificity04:09 - Keyword Example: Black T-Shirt Campaign05:01 - Relevancy and Variation-Specific Targeting06:06 - Control Your Targeting for Better Results________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThis video shares how authentic brand-building starts with being your own customer. Learn how UltraPoi grew from music festivals to Amazon through real passion and product design. This is a full breakdown of niche product development, ecommerce challenges, and startup survival.We discuss the importance of a strong mindset and motivation music to navigate the challenges of building a brand. This video offers key business tips and insights into effective business strategy, emphasizing how passion drives business development. It's all about finding that flow state and embracing ideation to create something truly impactful.Ready to scale your brand with strategy, not guesswork? Schedule a call and get real support: https://bit.ly/4jMZtxu#BrandBuilding #EcommerceTips #NicheProducts #ProductDevelopment #AmazonSeller--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Passion is What Gets You Through the Dark Times  01:15 - UltraPoi Founder Intro and Brand Start  02:30 - What Is Poi and Flow Arts?  04:40 - Learning Curve: From Hobby to Flow State  06:00 - Pandemic Growth and Hobby Culture  07:35 - Selling What You Know vs. Just Selling  08:30 - The Struggles of Outsourcing Brand Understanding  10:00 - Authenticity and Lifestyle Brands Matter  12:00 - The Danger of Trend-Only Products  13:30 - Real Problems Ecommerce Brands Face  15:00 - Amazon Effects on Small Brands  16:30 - Website vs. Amazon Balance for Brands  17:30 - How Amazon Raised the Ecom Standard  18:15 - The Garage Origin Story of UltraPoi  20:00 - Customer Journey: Cheap First, Quality Next  22:00 - Inventing Better Products as a User  23:15 - From LED Hacking to Real Product Dev  25:10 - Reaction at Music Festivals to Product  27:00 - UltraPoi's Unplanned Demand Surge  28:10 - Starting Small With One Hero Product  30:00 - Scaling Slowly and Building Customer Base  31:40 - Hype Before You Launch: Tease the Product  33:10 - Words of Wisdom for Brand Owners________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textWe address an Amazon FBA Review challenge where international product reviews did not fully transfer, impacting the overall star rating and review count. This situation highlights issues related to how to get reviews on Amazon when selling across different regions. Understanding these nuances is key for any Amazon product review channel looking to maintain consistent product perception globally.Many sellers notice rating differences when moving reviews from one Amazon marketplace to another. Vine reviews are often flagged or filtered, causing review gaps and inaccurate product ratings. Learn how review content, Amazon's filters, and platform limitations affect Vine ratings, review removals, and brand reputation across regions.Fix rating issues before they wreck your brand, book a strategy call with an expert today: https://bit.ly/4jMZtxu#AmazonReviews #VineProgram #AmazonRatings #ReviewRemoval #amazonvinereviews--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why Amazon Reviews Don't Match Across Countries00:37 - How AI Can Help Cross-Check Missing Reviews01:02 - Should You Trust Vine? Honest Thoughts from a Seller01:41 - Vine Program Went Down: What It Means for You02:24 - Data Shows Vine Ratings Average 3.9 Stars03:02 - Why Vine Reviews Might Hurt Your Brand03:40 - How to Remove Unfair Amazon Reviews04:12 - Review Removal Rules and 30-Day Limit04:47 - Why 4.4 Stars Isn't Bad, But Under 3.8 Is Dangerous________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon ads are regularly updated, and one recent change allows managing campaigns across all countries on a single platform. This centralizes Amazon PPC efforts but removes simple country filtering, creating a challenge for sellers. We break down how to handle these changes to maintain effective amazon advertising strategies and ensure smooth campaign optimization.It walks through how the search bar works inside the Amazon Ads console, why country filters disappeared, and how sellers managing multiple marketplaces can avoid misreading performance data.Built for active Amazon sellers running PPC across regions, this walkthrough helps prevent reporting mistakes, wasted ad spend, and confusion when managing campaigns in global marketplaces in 2026 and beyond.If country-level ad data is slowing decisions or costing sales, get a direct breakdown of what to fix and how to clean up your Amazon Ads setup before spend keeps leaking: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AmazonSeller #EcommerceAdvertising #FBA--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Amazon Ads platform changes and seller frustration00:32 – Why missing country filters cause reporting problems01:15 – Using the search bar to filter campaigns by country01:53 – Viewing country-specific campaigns without switching accounts________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textWondering why your Amazon ads aren't showing or why your product image disappeared? This video explains what really happens when you change your bid and how it affects impressions. If your main image says “not available” or you're dealing with packaging issues from multiple suppliers under one SKU, here's what to check before it turns into a bigger problem.Learn how Amazon handles bid adjustments, what to do when your main image fails to show, and how different packaging from multiple suppliers can confuse the FBA system. From troubleshooting a broken listing to understanding how bid changes impact your ad visibility, this walkthrough is built for active Amazon sellers running PPC and FBA in 2026 and beyond.Need help troubleshooting Amazon listing or PPC issues? Work with the team at My Amazon Guy: https://bit.ly/4jMZtxu#AmazonPPC #AmazonSellerHelp #FBAProblems #AmazonListingIssues #MyAmazonGuy --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Does Bid Affect Ad Rank or Impressions?00:22 - Bid Changes Explained Like Driving01:00 - Fixing “Image Not Available” in Inventory01:48 - How to Tell If Your Listing Is Down02:25 - What to Do If Amazon Image Fails02:38 - Two Suppliers, One SKU: Packaging Conflicts03:30 - What Amazon Actually Cares About in Packaging________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon PPC changes in 2025 reshaped how sellers manage ads, bids, targeting, and spend across the platform. This complete breakdown covers Amazon advertising updates, new ad formats, audience targeting, automation, and reporting changes.This video is a full wrap up of Amazon PPC news from 2025, explaining how sponsored products, sponsored brands, sponsored display, and video ads evolved throughout the year. It reviews new bidding rules, audience bid adjustments, off-Amazon placements, campaign automation, AI driven features, and changes that affect ad costs and performance.Sellers will learn how Amazon advertising shifted in 2025, what updates matter most for account structure, how new targeting options impact branded and non-branded campaigns, and what to prepare for heading into 2026 based on platform changes and trends.If ad costs are climbing and performance feels unstable, it's time to pressure-test the strategy before margins disappear: https://bit.ly/3ZlHh6G #AmazonPPC #AmazonAdvertising #AmazonSeller #myamazonguy  #amazonppctips -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:41 – Sponsored Products Ads Outside Amazon03:36 – Audience Bid Adjustments for Self Targeting06:45 – Automated Bid Rules and Target Harvesting12:33 – Major Campaign Setup Changes Sellers Miss13:52 – Amazon Ads on TV and Streaming Platforms15:27 – B2B Targeting for Amazon Business Buyers17:25 – New State Taxes Impacting Amazon Ad Costs20:08 – Amazon Marketing Cloud Access for Sellers24:55 – Sponsored Product Video Ad Format Update27:54 – Unified Campaign Manager and Ad Automation29:29 – AI Prompts and Rufus Integration in Ads32:30 – Reserve Share of Voice for Brand Keywords35:56 – New Amazon Ads Benchmarks and Reports________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon A+ content plays a major role in product visibility, click behavior, and conversion rate. This video explains how premium A+ modules, videos, product grids, and starbursts influence buyer decisions directly on the search and detail pages.Viewers will see how layout choices, image sizing, keyword placement, and module selection impact engagement and average order value. The video also explains why pushing competitor ads lower on the page can protect sales and improve shopper focus.This breakdown covers design structure, technical rules, and common mistakes sellers make when using enhanced content. It also explains why secondary images and proper formatting often matter more than adding new modules too early.Want to watch the videos? Here are the list:Top 10: https://www.youtube.com/watch?v=JF_0GIf9PA0&t=8sTop 9: https://www.youtube.com/watch?v=CRar6bsCzlw&t=1sTop 8: https://www.youtube.com/watch?v=PPwSNOPmVoE&t=3sTop 7: https://www.youtube.com/watch?v=Jz5nF-WL4-sTop 6: https://www.youtube.com/watch?v=OVBG9Lx0aok&t=1sTop 5: https://www.youtube.com/watch?v=k4l9drBvQFw&t=27sTop 4: https://www.youtube.com/watch?v=92DpEN5U1Ew&t=6sTop 3: https://www.youtube.com/watch?v=JBc4MGBO--Q&t=9sTop 2: https://www.youtube.com/watch?v=m45Cn7s2BZ0&t=1sTop 1: https://www.youtube.com/watch?v=9wzxxUdu5sg&t=99sIf your listing gets traffic but not orders, it's time to fix what shoppers actually see, get expert eyes on your pages now: https://bit.ly/4jMZtxu#AmazonAPlusContent #AmazonListingOptimization #AmazonConversionRate #AmazonSellerTips #AmazonBrandGrowth--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:05 – What premium A+ content adds to listings00:34 – Starbursts that pull clicks on search pages01:03 – Style name text vs product color variations01:35 – Why video inside A+ content changes buying behavior02:11 – Product modules that increase average order value02:42 – Design choices vs technical rules in A+ content03:07 – Image size mistakes that cause content suppression03:27 – Using large grids to push competitor ads lower04:01 – Why keywords must be added behind A+ images04:26 – Fixing secondary images before building A+ content________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of the Business as Mission Podcast, host Mike Baer sits down with Andrew Steier, founder of Always Going and author of Always Going: The Joyful Overflow of Everyday Evangelism. Andrew shares his personal journey from "faking" Christianity to discovering a vibrant, overflowing faith that naturally reaches others in everyday life—including the business world.Whether you are a business owner, a founder in a cross-cultural setting, or an employee in a corporate environment, this conversation provides a refreshing and practical framework for "Overflow Evangelism."

Send us a textTo continue expanding, we must focus on finding new targets instead of just competitor campaigns. This video explains how general keywords sometimes trigger a brand's own names, requiring careful negation to improve ad relevance. Understanding your search term report is crucial for effective keyword optimization and improving ad performance.Negating branded terms too early can limit your reach, especially if your growth depends on broad or competitor traffic. This walkthrough breaks down how to structure Amazon campaigns using non-branded keywords, portfolio setup, and audience targeting. Learn how to create smarter PPC campaigns, build high-value audiences, and decide when to move into DSP for scale.Struggling to scale beyond brand traffic? Get expert help to fix your ad setup and grow faster: https://bit.ly/4jMZtxu#AmazonAdvertising #PPCstrategy #AmazonCampaignTips #SponsoredDisplay #amazondsp --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why Competitor Campaigns Aren't Enough00:16 - Negating Brand Terms Too Early00:45 - Using Portfolios for Better Ad Structure01:27 - Creating Unbranded vs. Branded Campaigns01:58 - Finding Targets with Cerebro02:14 - How to Negate Keywords Correctly02:30 - Broad Match Strategies with Top Competitors03:13 - When to Pitch DSP03:20 - Sponsored Display Results and ROI03:39 - Targeting High-Value Audiences04:05 - Retargeting with Added-to-Cart Viewers04:19 - Bringing in New-to-Brand Customers05:03 - Segmenting High-Value Category Buyers05:38 - When to Scale to DSP Campaigns________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThe year 2025 presented significant hurdles for many amazon business owners, with hijackings, inventory spills, and tariffs impacting seller margins. This video breaks down the major ad and policy shifts, explaining their effects on your selling on amazon operations. We'll cover how these events shaped the ecommerce business landscape, offering insights to help you navigate the ever-evolving amazon fba environment and protect your amazon seller account.Stop guessing and get a clear plan to protect margins, ads, and brand control before the next Amazon change hits: https://bit.ly/4jMZtxu#AmazonSeller #EcommerceNews #AmazonUpdates #OnlineSelling #MarketplaceChanges-------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:43 – Amazon account hacked nightmare and $78M takeover case02:05 – Tariffs, trade loopholes, and why overseas sellers had advantages04:11 – Manufacturing decisions and pressure to move production05:44 – Why sellers are freezing decisions during uncertainty07:54 – Tariff chaos and how sellers should respond right now10:04 – China manufacturing impact and why prices should not change yet11:30 – Amazon refunds scandal and billion-dollar charge explained13:21 – EU and US tariff framework and what it changes14:35 – Amazon exits Google Shopping ads and CPC impact17:56 – Why Amazon may not return to US shopping ads yet18:48 – Brand registry hijacking and insider access concerns21:13 – How brand takeovers are happening without alerts23:20 – Amazon fee increases coming in 202626:16 – Profit pressure, rising costs, and seller frustration26:36 – China seller tax reporting and leveling the market________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textNew Amazon sellers often wonder if they should trust Amazon's restock recommendations. In this video, Noah Wickham walks through when it's okay to follow Amazon's suggested inventory numbers and when you should start using your own forecasting method. He also covers the pros and cons of using FBM alongside FBA to avoid stockouts, how to handle regional FBA restrictions, and how to export inventory globally from the UK, UAE, and Australia.You'll also learn how to monitor inventory between AWD and FBA, what to do when inventory is available in some regions but not others, and how long it actually takes for Amazon to check in your products after arrival, especially during Q4. These tips will help you avoid downtime, improve fulfillment planning, and stay in stock longer without losing sales.Struggling to manage restocks or plan inventory strategy? Book a call with us now: https://bit.ly/4jMZtxu#AmazonRestock #AmazonInventoryTips #FBAvsFBM #GlobalAmazonSelling #MyAmazonGuy -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Should You Follow Amazon's Restock Quantity?  00:13 - When It's Okay to Use Amazon's Forecast  00:35 - Why It's Not Always Accurate  01:06 - Setting Lead and Shipping Time Correctly  01:42 - FBA vs FBM: Which to Use During Stockouts  02:31 - Should You Create an FBM Variation?  03:01 - How to View AWD vs FBA Inventory Levels  03:04 - Why Products Are Unavailable in Certain Zip Codes  03:48 - Regional FBA and Distribution Issues  04:12 - Can You Use UK Inventory to Sell in UAE or Australia?  05:10 - Why FBA Export Program Isn't Enough  05:36 - Setting Up Inventory in International Marketplaces  06:05 - How Long Does FBA Take to Check In Stock?________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textTransferring an Amazon seller account isn't as easy as flipping a switch. If you're buying or selling an Amazon account, knowing how to keep your listings active and avoid downtime is key. In this video, we break down three essential steps to protect your inventory, avoid marketplace verification issues, and make sure ads and shipping stay live during and after the transition.Learn how to check inventory health, switch over your deposit and advertising charge methods, and avoid costly errors with 3PL setup if you're doing FBM. From updating payment info to making sure your account isn't flagged for re-verification, this walkthrough is built for Amazon sellers handling an account change in 2026 and beyond.Need help with your account transition? Talk to the team at My Amazon Guy: https://bit.ly/4jMZtxu#AmazonAccount #SellerCentral #FBAHelp #AmazonTransfer #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - What Happens to Listings During Account Transfer00:38 - Check Inventory and Restock Report01:49 - Transfer Must Include Brand, Products, and Patents01:52 - Ensure Marketplaces Are Still Active02:47 - Avoid Account Deactivation from Unverified Marketplaces03:00 - Update Store and Payment Info03:30 - Don't Forget the Advertising Charge Method03:52 - FBM Sellers: Check Shipping Settings and 3PL04:30 - Final Checks Before Transfer is Complete________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textDuring the holiday season, many sellers overlook a crucial tactic: raising prices. This often-underestimated strategy is one of the easiest ways to improve your online business. Learn how to succeed on Amazon by implementing smart pricing strategies, especially when conversion rates spike, to effectively raise your prices without deterring customers.Want to raise prices and protect your margins without risking your listings? Let's build a pricing strategy that works. Book a strategy call now: https://bit.ly/4jMZtxu#AmazonPricing #Q4Sales #AmazonSellers #EcommerceProfit #HolidaySalesStrategy-------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why most sellers forget to raise prices during Q400:21 – How higher conversion offsets price increases01:08 – A $125K case study from one price change01:33 – How to avoid losing the Buy Box02:20 – Why testing pricing is low risk in Q402:45 – Most sellers discount when they should raise03:38 – What Black Friday really means for profits04:00 – FBM as a backup if FBA runs out04:43 – Personal example: driving to UPS to keep selling________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Is it possible to integrate a high-level business career with a deep commitment to the Great Commission? In this episode, Mike Baer sits down with Ben, a tech professional and entrepreneur who spent 17 years in Asia building businesses that do more than just turn a profit. From computer programming for the UK government to manufacturing leather goods and developing real estate to fight human trafficking, Ben's journey proves that business is one of the most powerful tools for global transformation. Discover how the next generation (Gen Z and Gen Alpha) can bypass the "sacred-secular" divide and find a third path where work and worship become one.Subscribe and hit the bell icon to stay updated with our latest content!Connect with Us:Website: https://thirdpathinitiative.comApple Podcast: https://podcasts.apple.com/us/podcast/the-business-as-mission-podcast-with-mike-baer/id1551867793Spotify: https://open.spotify.com/show/0Gp5SOOHFggJ67vPA5qxkDLinkedIn: https://www.linkedin.com/in/mikebaerFacebook: https://www.facebook.com/thirdpathinitiativeInstagram: https://www.instagram.com/thirdpathinitiativeAbout Third Path InitiativeThird Path Initiative exists to equip believers to build sustainable, missional businesses that bring the gospel to the least reached. Through training, storytelling, and practical tools, we mobilize and support Business as Mission practitioners around the world. Thank you for being part of the mission!Don't forget to pick up a copy of Mike Baer's books! Check the link below! ➡️ https://books.by/mike-baer

Send us a textIt's PPC campaign time for Christmas. This video explains the importance of setting up a dedicated PPC campaign for your Amazon brand during the Christmas season, guiding you through the campaign builder and demonstrating how to choose campaign types and set up targeting options. Learn how a strategic pay per click campaign and a solid christmas marketing strategy can boost your visibility and sales this holiday season. Before building your next amazon ppc strategy, get clarity on what's missing, avoid wasted ad spend with expert help: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonSellers #HolidaySales #ecommercegrowth -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why Christmas PPC campaigns matter00:40 – Why Sponsored Products should get most budget01:41 – Manual targeting for holiday gift keywords02:48 – Finding gift keywords buyers actually search03:50 – Validating keywords directly on Amazon05:00 – Seasonal keyword strategy and end dates05:35 – Bidding higher on gift keywords06:38 – Campaign settings and bid adjustments08:04 – Budget planning for short holiday campaigns08:55 – Reviewing data and fast optimizations________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon sellers saw nonstop changes in 2025. From product title rules and feedback updates to the complete removal of FBA prep services. This video covers the most critical Amazon updates of the year and how they will impact your listings, ads, variations, and seller feedback. Understand what's changing before it costs you conversions or account health.You'll also learn how Amazon is crawling brand websites for compliance, what Rufus AI is actually doing behind the scenes, and how their silent variation page update could affect your sales. The video also covers Amazon's push for more discounts and ad spend, and how sellers should prepare their strategy heading into 2026.Don't let Amazon's new rules ruin your 2026 plan, get a free custom strategy call now: https://bit.ly/4jMZtxu#AmazonUpdates #AmazonSellers #FBA2025 #EcommerceTips #amazonnews -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon Updates Weekly Now00:29 - New Title Requirements in 202502:28 - Search Query API: Big Data Change04:07 - Two-Part Titles Survey from Amazon06:06 - Impact of Short vs. Long Titles08:01 - Amazon Is Crawling Brand Websites10:40 - FBA Prep Service Ends in 202613:57 - Feedback Abuse Gets Easier in 202516:49 - Amazon Rufus Tracks Order History19:31 - Rufus AI: Real SEO Impact or Hype?21:00 - Subscribe & Save Now Costs Sellers More23:00 - New Variation Pages Launched25:57 - Limiting Variations to Improve Sales27:37 - Amazon Price History Feature May Hurt You31:00 - Final Thoughts on Rufus and Pricing Strategy________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textConfused if you need to optimize for Rufus? Here's why you don't, and what still matters for Amazon SEO. Amazon SEO in 2026 hasn't changed as much as people think. Rufus might be the trending buzzword, but organic sales, CTR, and proper listing optimization still drive rankings. This video breaks down updated SEO weight factors, A+ content myths, image alt text, and why turning off PPC will tank your organic rank.Book a call with our team and get expert help: https://bit.ly/4jMZtxu#AmazonSEO #EcommerceSEO #RufusAmazon #ClickThroughRate #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - 2026 Amazon SEO Patch Notes00:13 - Rufus and Why It Doesn't Affect SEO00:40 - Organic Sales and Ranking Factors01:40 - Click-Through Rate Is Still Critical02:53 - Why Main Image Changes Everything04:08 - PPC Impacts Organic Ranking06:14 - CTR Example: Cookie Baking Sheet08:00 - A+ Content Indexing Still Matters09:30 - How to Check and Use Alt Text11:00 - Missed SEO Opportunities by Big Brands12:20 - Example of Poor SEO in a Listing13:40 - Conversion Rate and Off-Amazon Triggers15:00 - Finger-in-the-Air Data: How We Track SEO Signals16:00 - Rufus Hype vs Reality: No Impact Yet17:15 - How to Actually Learn Amazon SEO (MAG School + Free Guide)________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThe days after Christmas aren't downtime, they're a secret sales window most sellers ignore. In this video, the Q5 strategy is explained step-by-step to help Amazon brands capture late buyers still shopping with gift cards. From timing New Year deal promos to retargeting cart abandoners, this guide shows how to turn post-holiday demand into end-of-year revenue.Understand how Amazon's “New Year, New You” deal type works, how to set dates to maximize exposure, and why brand cart campaigns are critical right now. You'll also learn how to adjust ads for lower traffic, when to raise bids or lower budgets, and how AMC's audience targeting can reach customers who didn't get your product as a gift.Want a quick strategy review on your post-Christmas setup? Get a free ASIN audit here: https://bit.ly/43Kst2KNot sure how to set this up for your own brand? Book a 1-on-1 call with our team and get a strategy tailored to your account: https://bit.ly/4jMZtxu#AmazonSales #EcommerceTips #Q5Sales #GiftCardShoppers #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why Q5 Is Overlooked by Sellers00:42 – What Is Q5 and Why It Works01:10 – New Year, New You Deal Window01:47 – Deal Fees and Worth Testing02:23 – Using Brand Cart Abandoners03:13 – Buying What They Didn't Get03:50 – Final Push for Year-End Orders04:05 – Adjusting Ads: Bids vs Budget04:12 – AMC Audience Retargeting Strategy04:38 – Category + Branded Campaign Setup05:00 – Closing Thoughts and Final Tip________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon's 2026 fee changes aren't just minor increases—they could eat into your margins fast. In this video, the latest FBA, referral, inbound, and storage fees are broken down in plain terms to help Amazon sellers understand what's changing and how it affects different product tiers. From low inventory level penalties to aged storage hikes, every fee that could impact your business in 2026 is clearly explained, including how these changes might lead to tough decisions on fulfillment strategies.Understand how products priced under $10 will be affected versus those over $50. Learn why AWD may become essential, how Buy with Prime changes affect costs, and why even your coupon fees might increase. This guide helps Amazon sellers plan and protect profit margins against incoming costs most haven't even seen yet.Want to know how these changes impact YOUR product margin? Book a strategy call now: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSellerTips #Amazon2026Fees #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon Fee Increases Are Coming  00:50 - Fulfillment Fee Changes by Price Tier  02:27 - Misleading Discount Language Explained  04:14 - High-Priced Product Fee Changes  05:02 - Low Inventory Fee Adjustments  06:22 - Inbound Placement Fee Increase  08:00 - New Inbound Defect Fee: 60¢ Per Unit  08:45 - Aged Inventory Fee Hike Explained  10:05 - Bulky Product Fee Hits in 2026  11:00 - New Coupon Fee Cap  11:37 - AWD Storage and Transport Fees  12:29 - MCF and Buy with Prime Fee Changes  13:08 - Why “On Average” Fee Language Is Dangerous  14:19 - Final Thoughts and Where to Get the Full Spreadsheet________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSteven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it's like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video talks about why he stopped making videos, what it took to return, and the personal challenges that come with success, including managing a large agency, downsizing, divorce, and the pressure to always perform.Steven talks through his journey, how he built the agency from scratch, and how he's trying to reignite the drive that helped him create 7 years of daily content. You'll also learn about how My Amazon Guy scaled through consistency, his past failures, career pivots, and how even top-performing Amazon sellers and CEOs struggle to stay focused.This video isn't just about business, it's about the mindset behind it. If you've ever felt stuck or lost direction, Steven's story might help you find your next step.Need help growing your Amazon brand? Book a 1-on-1 coaching call with a My Amazon Guy expert today: https://bit.ly/4jMZtxu#AmazonSeller #AgencyOwnerLife #EcommerceStruggles #ContentMotivation #StevenPopeMAG --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Losing the Drive to Make Content01:36 - Why I Handed Off the YouTube Reins03:16 - Getting Laid Off and Betting on Myself04:53 - Starting My Amazon Guy With No Plan06:44 - Talking With My Son About Losing08:46 - Struggles of Being an Agency Owner10:23 - SEO, PPC, and My YouTube Strategy13:02 - What AI Says About My Amazon Guy15:21 - Mina, Motivation, and Health17:22 - MBA and Career Shifts After Setbacks19:43 - How Asperger's Shaped My Career Path22:16 - From TV Reporting to Amazon SEO25:00 - Early Amazon Days and FBA Beta27:01 - The Rise and Fall of Aggregators28:16 - Motivation, Doubt, and Restarting Content30:01 - The Real Work Behind Selling on Amazon31:01 - Teaching, Scaling, and Finding Purpose Again32:44 - Consistency Over Everything33:59 - Final Thoughts and Commitment to Return________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The future of the Business as Mission (BAM) movement rests on a powerful partnership: Expats as catalysts and Nationals as leaders. Join Mike Baer as he explores the vital, yet often misunderstood, roles of both in making disciples in the marketplace, expanding the kingdom, and achieving exponential growth.Mike argues that while expats are necessary pioneers to take the gospel where Christ is not named, their role is limited; it is the starting point, not the end. The long-term transformation of society and the exponential growth of the church will ultimately happen through nationals. They possess distinct advantages like language, cultural understanding, lower operational costs, and established relationships.Learn why we need to move from an unconscious bias toward "going" to a conscious effort of "handing over the reins" and equipping, mobilizing, and funding national BAM leaders for maximum global impact.Connect with Us:Website: https://thirdpathinitiative.comApple Podcast: https://podcasts.apple.com/us/podcast/the-business-as-mission-podcast-with-mike-baer/id1551867793Spotify: https://open.spotify.com/show/0Gp5SOOHFggJ67vPA5qxkDLinkedIn: https://www.linkedin.com/in/mikebaerFacebook: https://www.facebook.com/thirdpathinitiativeInstagram: https://www.instagram.com/thirdpathinitiativeAbout Third Path InitiativeThird Path Initiative exists to equip believers to build sustainable, missional businesses that bring the gospel to the least reached. Through training, storytelling, and practical tools, we mobilize and support Business as Mission practitioners around the world. Thank you for being part of the mission!Don't forget to pick up a copy of Mike Baer's books! Check the link below! ➡️ https://books.by/mike-baer

Send us a textBuilding a successful brand on Amazon requires more than just a great product, it's about overcoming challenges and making the right moves at every step. In this video, Jason and Heather from Cologio Pet Products share their journey from starting with flipping products to building their own brand in the pet industry. They discuss the hurdles they faced, the lessons learned, and how they eventually found their niche with Cologio shampoo, offering insights into what it takes to launch and grow a business on Amazon.Starting with a deep understanding of your market is key, and Jason and Heather show how they invested in themselves and their passion for pets to create a brand that's truly unique. Learn about their experience navigating Amazon's complexities and how persistence, creativity, and the willingness to adapt has helped them overcome roadblocks and scale their business.What You'll Learn:- How Jason and Heather transitioned from flipping products to launching a private label brand on Amazon- The importance of investing in what you know and solving real customer pain points- The challenges of navigating Amazon's platform and how to overcome them- Why building a brand with a strong identity can set you apart in a crowded marketplace- The power of leveraging content and brand awareness to drive growthIf you're looking to start or grow your own Amazon brand, or if you're facing struggles in your Amazon journey, this video will provide actionable insights to help you move forward and build a lasting business.Ready to scale your brand and need expert advice? Schedule a call and learn how to grow your Amazon business: https://bit.ly/4jMZtxu#AmazonBranding #PetProducts #AmazonSellers #BrandGrowth #EcommerceSuccess--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Cologio's Beginnings01:10 - How Jason and Heather Got Started with Amazon02:40 - The Transition to Private Label Products04:10 - Overcoming the Challenges of Selling on Amazon06:50 - The Pain Points in the Pet Industry08:15 - The Importance of Execution and Action10:30 - Favorite Aspects of Building a Brand12:20 - The Creative Process Behind Cologio14:00 - The Road to Building a Successful Pet Brand16:10 - The Future of Cologio and Upcoming Products________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textProper ad account structure is crucial for Amazon sellers looking to maximize their ad performance, but most ad accounts are disorganized and inefficient. In this video, Noah Wickham dive deep into how a messy Amazon ad account can hinder your ability to optimize campaigns, and how structuring your ad account with clear portfolios and ad groups can significantly improve your results.A cluttered ad account leads to confusion, wasted budget, and missed opportunities. With the right setup, you can easily identify key areas for improvement, track performance more effectively, and drive better sales results. From understanding Amazon portfolios to managing targets within ad groups, I'll guide you step by step on how to structure your ads for long-term success.What You'll Learn:- How to structure your Amazon ad account for better organization and clarity- Why Amazon portfolios are key for efficient ad management- The best practices for creating and naming campaigns and ad groups- How to optimize your targeting strategy to avoid wasting ad spend- How bulk file operations can make optimizations quicker and easierIf you're struggling with messy Amazon ads, or if your campaigns aren't performing like they should, this video will provide actionable insights to help you streamline your account and see measurable improvements. Stop getting lost in disorganized ad accounts, learn how to structure them like a pro!Ready to take control of your Amazon ads? Let's chat and optimize your strategy for success: https://bit.ly/4jMZtxu#AmazonAdStructure #PPCOptimization #AmazonCampaigns #AdAccountManagement #amazonppc --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Introduction: Common Issues with Amazon Ads00:14 - Why Proper Ad Account Structure Matters00:34 - Understanding Amazon Portfolios and Their Importance01:13 - Organizing Ads by Business Line and Product Categories02:01 - Filtering by Portfolio and Optimizing for Specific Products03:13 - The One Ad Group per Campaign Strategy03:47 - Naming Campaigns Clearly for Better Management04:08 - Managing Targets within Ad Groups05:02 - How Amazon's Algorithm Affects Your Ad Performance06:05 - How to Fine-Tune and Optimize Targets Over Time07:09 - Using Bulk Files for Easier Optimization08:12 - Final Tips for Streamlining Your Amazon Ad Account Structure________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textStruggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon's keyword record ID history affects performance. You'll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure.We also cover how to remove counterfeit sellers from your Amazon listing using Amazon's test-buy process.Topics Covered:✔️ Amazon PPC for beginners✔️ How to reduce ACOS on Amazon✔️ Amazon PPC campaign optimization✔️ Auto vs broad vs phrase vs exact for product launches✔️ How to remove counterfeit sellers from your listing✔️ Amazon FBA launch strategy#AmazonPPC #ReduceACOS #AmazonAds #AmazonFBA #MyAmazonGuyNeed personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.------------------------------------------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS:00:00 - Should You Stop a Bleeding PPC Campaign?00:21 - How to Handle Good Keywords in Bad Campaigns00:52 - Why You Shouldn't Move Performing Keywords01:23 - How Amazon Algorithm Tracks Keyword History02:14 - Ranking Strategies for New Amazon Products02:42 - Counterfeit Sellers Taking the Buy Box03:36 - How to Report Knockoff Products to Amazon04:14 - What If They're Just Selling Cheap, Not Fake?------------------------------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon recently made price history visible to every shopper through Rufus — but the data is wrong. In this video, I show multiple real examples where Rufus displays inaccurate pricing, missing price increases, ignoring discount windows, and misrepresenting Prime Exclusive Discounts.This misinformation can hurt your conversions, especially during high-traffic events like Black Friday and Cyber Monday.What You'll Learn- Why Amazon Rufus price history is inaccurate- How Rufus differs from Keepa's price tracking- How incorrect price history reduces conversion rates- Why dynamic pricing may backfire under the new system- What sellers should do to protect pricing perceptionIf you rely on deal perception, strikethrough pricing, or coupons, Rufus could distort how your discounts appear to shoppers. This video breaks it all down with real client examples.#AmazonSeller #AmazonFBA #AmazonNews #AmazonUpdates #amazonpricing Need personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.------------------------------------------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAre your Amazon sales stuck despite good performance, especially when relying on limited advertising? This video addresses the challenge of plateaued sales, focusing on the issue of utilizing ppc brand bidding exclusively for your amazon ads. Discover effective strategies including expanding your keyword targeting and increasing ad investment to learn how to improve my sales and drive significant business growth.#AmazonGrowth #TACoS #AmazonAdvertising #EcommerceSales #AmazonMarketing------------------------------------------------------------------------------------------------------------Need personalized help with your campaigns? Book a free strategy call → https://bit.ly/4jMZtxu.Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Can a Christian couple run a thriving, multi-million dollar business while keeping their marriage strong and fueling a global mission? Mike sits down with Grant and Erin Stahla of STA Services, who specialize in high-end restroom and shower trailers. They dive into their journey of building an asset-heavy business with a "lifestyle business" goal—working together and pursuing "extreme profitability" not for personal gain, but to strategically impact the world.Discover how this Nebraska-based couple grew their business from $30k to $2 million in business , why they decided to work side-by-side (and how they make it work!) and how their "business agnostic" approach led to a powerful partnership with Love Justice NGO, fighting human trafficking. Learn how they operationalize their faith, making every employee feel connected to the mission of intercepting those in trafficking, with nearly 750 people impacted so far. This is a masterclass in Kingdom business, marriage, and intentional impact.Connect with Grant & Erin Stahla::STA Services: stahla.comYoutube: https://www.youtube.com/@StahlaServicesConnect with Us:Website: https://thirdpathinitiative.comApple Podcast: https://podcasts.apple.com/us/podcast/the-business-as-mission-podcast-with-mike-baer/id1551867793Spotify: https://open.spotify.com/show/0Gp5SOOHFggJ67vPA5qxkDLinkedIn: https://www.linkedin.com/in/mikebaerFacebook: https://www.facebook.com/thirdpathinitiativeInstagram: https://www.instagram.com/thirdpathinitiativeDon't forget to pick up a copy of Mike Baer's books! Check the link below! ➡️ https://books.by/mike-baer

Send us a textIntroduction & Busting Myths on Success 0:00:00Reservation Fashion & Cultural Standards 0:01:16Archetypes & Unique Characters on the Rez 0:05:11Tribal Jobs & Entitlement 0:11:19Committees, Cultural Transmission & Gatekeeping 0:19:30Learning Tradition: Formal vs. Authentic 0:38:28Ceremony, Custom, and Curriculum 0:52:43Institutionalization, Education & Frustration 1:09:14Searching for Solutions: Reform or Repeat? 1:22:13Reflections, Rants & Wrapping Up 1:29:00Hosts: Aaron Brien (Apsáalooke), Shandin Pete (Salish/Diné). How to cite this episode (apa)Pete, S. H., Brien, A. & Old Bull, S. A. (Hosts). (2025, December 5). #67 - Entitled or Excluded? Paving Over Tradition with Curriculum and Policy [Audio podcast episode]. In Tribal Research Specialist:The Podcast. Tribal Research Specialist, LLC. https://tribalresearchspecialist.buzzsprout.comHow to cite this podcast (apa)Pete, S. H., & Brien, A. (Hosts). (2020–present). Tribal Research Specialist:The Podcast [Audio podcast]. Tribal Research Specialist, LLC. https://tribalresearchspecialist.buzzsprout.com/Podcast Website: tribalresearchspecialist.buzzsprout.comApple Podcast: https://podcasts.apple.com/us/podcast/tribal-research-specialist-the-podcast/id1512551396Spotify: open.spotify.com/show/1H5Y1pWYI8N6SYZAaawwxbX: @tribalresearchspecialistFacebook: www.facebook.com/TribalResearchSpecialistYouTube: www.youtube.com/channel/UCL9HR4B2ubGK_aaQKEt179QSupport the show

Send us a textHow My Amazon Guy Helps You Overcome Amazon Challenges. Selling on Amazon can feel like you're walking on a tightrope, one wrong move, a suspension, or a frozen account, and your business could be on the line. In this video, we hear directly from real clients about how My Amazon Guy has helped them navigate the complexities of selling on Amazon, from dealing with Amazon suspensions to increasing sales with expert PPC management.At My Amazon Guy, we understand the struggles Amazon sellers face, whether it's the frustration of seller support, dealing with suspended accounts, or managing the constant changes in the Amazon ecosystem. Our clients come to us when they're tired of hitting dead ends, and we're here to provide the peace of mind they need.Stop the Amazon nightmare now, schedule a call and get expert help managing your business risks! https://bit.ly/4jMZtxu#AmazonSellerSupport #AmazonSuspension #AmazonPPC #AmazonAds #ppcmanagement ----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - Amazon Seller Fears in 2025: Why Business Is at Risk00:10 - The Reality of Amazon Account Suspensions00:23 - How Sellers Are Overcoming Amazon's Brutal Challenges01:04 - Client Testimonials: Why Our Clients Trust Us02:09 - How We Handle Amazon Issues for Sellers02:43 - The Peace of Mind That Comes with Expert Support03:43 - How We Help Amazon Sellers Focus on Their Brand, Not the Stress----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAre you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how the Amazon PPC algorithm works and shows you how to set up Sponsored Products auto and manual campaigns in just a few minutes.Whether you're an Amazon beginner or already running PPC ads, this video gives you the full breakdown of campaign types, bidding strategy, placements, relevancy, keyword targeting, and optimization fundamentals.⏱️ What You'll Learn in This Amazon PPC Tutorial✔️ How Amazon PPC decides who wins the top of search✔️ Difference between Sponsored Products, Sponsored Brands & Sponsored Display✔️ How to set up a profitable auto campaign (step-by-step)✔️ How to set manual targeting using broad, phrase & exact match✔️ How to choose the right PPC keywords using Helium 10✔️ What Amazon means by “relevancy”, CTR, conversion rate & data history✔️ How bid modifiers, top-of-search multipliers, and “dynamic bids” actually work✔️ The simplest PPC setup for new sellers (auto + 5-keyword manual strategy)Not sure your PPC setup is even working? Get a real fix before you burn more budget, talk to an expert now: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceTips #AmazonSellers #AmazonAdvertising----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - What is Amazon PPC and how it works01:00 - Sponsored products vs sponsored brands02:00 - Why bidding on your own brand is powerful03:00 - Campaign types overview04:00 - Setting up a basic auto campaign05:00 - Product targeting and selection06:00 - Understanding Amazon targeting options07:00 - Bidding strategy for new campaigns08:00 - Placement modifiers explained09:00 - Where your ads show up on Amazon10:00 - Rest of search and product page placements11:00 - How Amazon decides who shows up12:00 - Bid adjustment strategy explained13:00 - Top of search and bid stacking14:00 - Relevance and data-driven ranking15:00 - Manual targeting campaign setup16:00 - Keyword match types: broad, phrase, exact17:00 - Using Helium 10 for keyword research18:00 - Choosing keywords with volume and relevance19:00 - Starting small with 5–10 keyword targets20:00 - Bidding tips and keyword match advice21:00 - Down-only bidding and why it helps22:00 - Budget strategy for new campaigns23:00 - Final setup advice and wrap-up----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAre you struggling with low sales and traffic on Amazon, especially during the offseason or after big shopping events like Black Friday? In this video, Noah Wickham from My Amazon Guy shares proven strategies for increasing sales, improving your Amazon PPC campaigns, and using the Search Term Impression Share Report to optimize your ads effectively.When sales are low, traffic dips, and you're facing the challenges of a competitive marketplace, it's the perfect time to double down on keywords, optimize your bids, and refine your strategies. Noah Wickham provides actionable advice on how to improve your Amazon rankings, adjust your bids for top of search and rest of search, and how seasonal products should be handled for maximum impact during your low sales periods.Ready to optimize your Amazon ads and boost your sales? Book a strategy call with one of our experts today and get personalized insights to grow your business! https://bit.ly/4jMZtxu#AmazonAds #EcommerceGrowth #BlackFriday2025 #AmazonSellingTips #salesoptimization ----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 – Should you outsell your competition on keywords when sales are low to rank for keywords?01:07 – Why are impressions recovering but sales still low during Black Friday week?02:08 – Is it best to wait for December for better sales if Black Friday sales are poor?05:30 – How much should I increase my product price without affecting sales momentum?07:51 – How do I structure ads for a small niche category with limited keywords?09:30 – How can I use the search term impression share report to optimize my campaigns?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThe world of Amazon selling in 2025 is drastically different, and it's harder than ever to succeed. In this video, Steven Pope discusses the biggest challenges Amazon sellers face today - from China direct sellers to private label struggles. He shares insights into how you can overcome the competitive landscape and stay ahead in the game.One of the key changes that can impact sellers in 2025 is China's tax regulations, which will level the playing field for Amazon sellers competing against Chinese manufacturers. While it's harder than ever to create a lookalike brand, there are still opportunities to create unique products and innovate your way to success, as shown by  @ZipStringHQ   success on Shark Tank.Don't wait for 2025's challenges to hit, schedule a call now and learn how to stay competitive on Amazon! https://bit.ly/4jMZtxu#AmazonSelling2025 #PrivateLabelStruggles #AmazonSellingTips #AmazonChallenges----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - Amazon Sellers' Challenges in 202500:25 - China's Tax Changes and How They Affect Amazon Sellers01:02 - Is Private Label Still Possible in 2025?01:35 - The Secret to Success: Creating a New Product Genre02:12 - Why Agencies Fail to Automate and How It Hurts Amazon Sellers02:54 - The Importance of Process Over Expertise in Scaling on Amazon03:39 - Recruitment Tips for Growing Your Amazon Team in 2025----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon ads are regularly updated, and one recent change allows managing campaigns across all countries on a single platform. This centralizes Amazon PPC efforts but removes simple country filtering, creating a challenge for sellers. We break down how to handle these changes to maintain effective amazon advertising strategies and ensure smooth campaign optimization.It walks through how the search bar works inside the Amazon Ads console, why country filters disappeared, and how sellers managing multiple marketplaces can avoid misreading performance data.Built for active Amazon sellers running PPC across regions, this walkthrough helps prevent reporting mistakes, wasted ad spend, and confusion when managing campaigns in global marketplaces in 2026 and beyond.If country-level ad data is slowing decisions or costing sales, get a direct breakdown of what to fix and how to clean up your Amazon Ads setup before spend keeps leaking: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AmazonSeller #EcommerceAdvertising #FBA--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Amazon Ads platform changes and seller frustration00:32 – Why missing country filters cause reporting problems01:15 – Using the search bar to filter campaigns by country01:53 – Viewing country-specific campaigns without switching accounts________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIs DSP Right for Your Brand? In this video, No Wickham from My Amazon Guy addresses a common challenge faced by e-commerce brands: low ROAS and how to handle it when DSP (Demand-Side Platform) advertising doesn't perform as expected. If you're struggling with programmatic advertising on Amazon or feeling doubts about whether to continue a campaign, this video provides valuable insights on how to navigate such situations and make informed decisions for your clients.When a client invests in DSP, but the results are poor, it can create tension and confusion. No Wickham shares a real-life example of a brand selling organic lavender body products, and why brand loyalty, client goals, and communication all play crucial roles in determining whether DSP is the right fit. From low ROAS to strategic adjustments, No explains how to handle these situations effectively and avoid burning bridges with clients.Struggling with your DSP campaigns? Let's talk! Book a call with our experts and find out how we can optimize your strategy for better results: https://bit.ly/4jMZtxu#DSP #AmazonAdvertising #ProgrammaticAds #ClientRetention #EcommerceGrowth #ppcstrategy ----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 – Not every brand works with every strategy00:15 – Question from client about DSP for organic lavender products00:28 – Results after a month: Poor performance with DSP00:47 – LinkedIn post: “Successful brands invest in DSP”01:03 – Introduction of WWII image analogy01:24 – Airplanes analogy: Importance of unseen failures02:09 – Transition to strategy discussion: DSP is not for every brand02:15 – Explanation of DSP and its effectiveness02:33 – Time for results: DSP effectiveness takes time02:46 – Analogy: Plane shot in fuselage vs. pilot shot03:02 – The importance of aligning client goals with DSP03:23 – Suggesting actions to manage DSP and client expectations04:05 – Importance of using communication channels over DMs04:49 – Recap and transparency in DSP discussions05:21 – Advocating for the client and handling setbacks06:09 – Acknowledging strategy failures as part of the job06:30 – Maintaining client trust after a strategy doesn't work06:48 – Exploring solutions and possible retention strategies07:01 – Pausing the contract or refunding the client07:14 – Keeping clients happy and preserving long-term relationships08:03 – Recognition of a turning point in the client's perception08:16 – Final thoughts on advocating for the client and being proactive----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn this October Masterclass, Noah Wickham and Kevin Sanderson from My Amazon Guy dives deep into Amazon selling strategies, offering expert insights into improving Amazon SEO, PPC optimization, listing optimization, and effective marketing tactics for 2025. Learn how to boost your Amazon business, implement powerful Amazon FBA strategies, and optimize your product listings with Amazon A+ Content. Whether you're a beginner or experienced seller, Steven explains how to enhance your Amazon ranking and manage PPC campaigns efficiently.Watch this session to discover advanced Amazon advertising strategies, including retargeting, Google Shopping, and email marketing tactics for sales growth. This video also breaks down key methods to ensure your Amazon product images and alt text are perfectly optimized to boost your visibility and click-through rate (CTR). Plus, get tips on using User Generated Content (UGC) and influencer marketing to elevate your brand presence on Meta, TikTok, and YouTube Shorts.#AmazonFBA #AmazonPPC #AmazonSEO #MyAmazonGuy #amazonsellingtips ------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl00:00 – Start of webinar01:15 – Why you should build your own store (avoiding Amazon dependency)04:30 – Importance of owning customer data07:00 – The cost of selling on Amazon: Fees and margins10:00 – Why Q4 is a great time to launch a direct-to-consumer brand12:30 – How to build a strategy that works for both Amazon and direct-to-consumer15:00 – Creative refresh for your brand and listings18:00 – The importance of UGC (user-generated content) in advertising21:00 – Effective paid media framework: Top, middle, and bottom funnel strategies24:00 – Using Amazon's AMC to gain a head start in direct-to-consumer advertising28:00 – Email and SMS marketing strategies32:00 – Website optimization for conversion35:00 – Best practices for listing optimization38:00 – Using SEO and copywriting for better product listings42:00 – Brand story and A+ content for building trust and conversions46:00 – Technical performance: Site speed and reducing friction50:00 – Inventory management and fulfillment strategies54:00 – Tracking attribution setup and tools57:00 – Retention strategies: Customer lifetime value and remarketing60:00 – Providing a customer experience that beats Amazon63:00 – January reset: Post-Q4 strategy and remarketing67:00 – Q&A session1:15:00 – Listing optimization Q&A1:28:00 – Review of a listing: Analysis and optimization tips1:35:00 – Final Q&A on listing and optimization questions-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textStruggling to understand Amazon PPC, reduce wasted ad spend, or finally get your ACOS under control? In this training, Kevin Sanderson from My Amazon Guy breaks down the fundamentals of Amazon advertising, negative keywords, bidding strategies, ACOS vs ROAS, and how to audit your campaigns for wasted spend. If you want clearer, more profitable ads, this is the video for you.#AmazonAdvertising #PPCstrategy #AmazonSellers #ACOS #AmazonTipsired of guessing your bids? Let us break down your campaign math on a strategy call: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl------------------------------------------------------------------------------------------------------Timestamps:00:00 - Starting PPC Ad Improvements on Amazon  00:15 - What Are Negative Keywords  01:09 - Using Negative Keywords the Right Way  02:17 - What Is ACOS and Why It Matters  03:34 - Understanding Profitable KPIs for Ad Spend  04:09 - How to Find Wasted Spend in Targeting Tab  05:25 - Evaluating Sales and Spend Over Time  05:30 - Starting Bids for Each Match Type  06:14 - Bid Strategy Using ACOS and Conversion Rate  07:25 - Example Math for Setting Amazon Ad Bids  08:15 - Ideal Bid Strategy for Auto Campaigns  09:06 - Why Bids Need Real Data and Adjustments  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textA groundbreaking update is here for Amazon advertising! In this video, Noah Wickham discusses the biggest change in Amazon Ads in a long time, the ability to add prompts into your Sponsored Product campaigns. This new feature, currently in beta, is set to completely transform the way sellers advertise on Amazon. With AI-driven prompts and video integration now possible within campaigns, this is a massive shift towards more dynamic, personalized advertising strategies.Don't let your Amazon ads fall behind, schedule a call now and revolutionize your strategy! https://bit.ly/4jMZtxu#AmazonAds #AIAdvertising #AmazonSellers #AmazonMarketing #amazonppcnews----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - Introduction to the biggest Amazon ads change in years00:21 - The new AI prompts in Amazon ads01:10 - Video ad integration in campaigns01:47 - The potential impact of AI on ad targeting02:24 - Bulk files and prompts in Amazon ad campaigns02:54 - The role of AI in the future of advertising03:21 - Traditional ads vs. AI-powered ads: What's more effective?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textShould You Advertise on Your Own Branded Terms? Are you wondering if advertising on your own branded terms is a waste of money or if it might cannibalize your organic growth? In this video, Noah Wickham, VP of Sales & Marketing at My Amazon Guy, breaks down the importance of branded term ads and how they help protect your market share on Amazon.If you sell a product with limited brand loyalty and a relatively low search volume, advertising your branded terms isn't just beneficial – it's essential! By utilizing Amazon PPC defensive campaigns, you ensure that competitors don't steal your sales by showing up for your branded keywords. Branded keyword targeting can prevent competitors from taking over your top spots and ensures your Amazon listings remain visible.Protect your brand and market share today, schedule a strategy call with our team and let us help you optimize your branded terms PPC campaigns! https://bit.ly/3ZlHh6G #AmazonAdvertising #PPCCampaigns #BrandProtection #EcommerceGrowth #AmazonSellers----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 – Are you wasting money on branded terms?00:07 – Addressing a common question from a seller about branded terms00:23 – How Amazon Ads works with branded terms00:36 – Example with Ducky Doorstoppers brand and their sponsored ads01:01 – Explanation of Amazon's ad positioning with multiple products01:14 – Customer behavior when searching for branded terms01:39 – Branded search volume and brand loyalty02:07 – Why advertising on your branded terms makes sense for smaller brands02:33 – The impact of not advertising on your branded terms03:16 – Protecting your brand from competitors advertising on your terms03:51 – Why it's crucial to consistently show up first for your branded terms04:01 – The importance of maintaining brand control on Amazon04:42 – Conclusion: Should you advertise on your branded terms?05:02 – Final thoughts on PPC campaigns and brand protection----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon has just introduced a game-changing update to self-targeting campaigns that could massively impact how sellers protect their branded keywords. In this video, we explore the new Reserve Share of Voice feature, which allows brands to dominate the top search placements for their brand name and keywords. This tactic ensures competitors can't bid on your branded terms, increasing brand visibility and customer retention. However, there's a catch—it's not cheap! We dive into the costs of securing these top spots and discuss the pros and cons, especially for smaller sellers with limited budgets.If you're looking to protect your brand and improve its visibility on Amazon, this video breaks down the costs, potential benefits, and why this feature may be more suited for larger brands. Get all the details on how it works, what you need to consider, and whether it's worth the investment for your business.Struggling with protecting your brand on Amazon? Book a call with My Amazon Guy today and let us help you navigate the cost of reserving your share of voice! https://bit.ly/4jMZtxu#AmazonAdvertising #BrandProtection #ShareOfVoice #AmazonPPC #EcommerceTipsWant free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlNeed personalized help? Book a call now and let's drive your performance to the next level! https://bit.ly/4jMZtxuTimestamps:00:00 - Self-Targeting Campaigns on Amazon00:06 - What is Amazon's Reserve Share of Voice?01:05 - How Reserve Share of Voice Helps Your Brand01:31 - The High Cost of Reserve Share of Voice02:43 - Why Big Brands Benefit from This Feature03:15 - Why Smaller Brands May Struggle with the Cost04:43 - The True Cost of Maintaining Share of Voice05:50 - Lifetime Budget vs. Monthly Budget: What You Need to Know06:28 - Conclusion: Is It Worth It?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn this video, we discuss effective strategies for smaller brands looking to grow outside of Amazon. Key topics include the value of Sponsored Display (SD) vs. DSP (Demand-Side Platform) advertising, as well as the role of meta advertising and email marketing in driving brand growth. We dive into a real-world case where a brand had to reallocate its budget due to manufacturing issues, and explore whether DSP is the right move for smaller brands with limited budgets. Additionally, we discuss the importance of improving website professionalism and considering Google Ads for broader brand visibility. If you're navigating these challenges, this video offers valuable insights and recommendations on optimizing your advertising strategy.Ready to grow your brand off Amazon? Start optimizing today with My Amazon Guy! https://bit.ly/4jMZtxu#AmazonAds #SmallBrandGrowth #PPCStrategies #AmazonMarketing #EcommerceAdvertising---------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - Growing Your Brand Off Amazon00:12 - Can Small Brands Benefit from DSP Advertising?01:05 - Why Focus on Meta and Email Marketing First02:05 - Testing Sponsored Display Before DSP02:43 - What Makes DSP Different from Sponsored Display03:16 - Recommended Meta Budget for Small Brands----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThe video describes Amazon Ads' new benchmark report, a feature available through the Campaign Manager that helps sellers evaluate their advertising performance compared to industry standards. The report provides metrics on key performance indicators like cost per click, purchase rates, and new-to-brand metrics, allowing sellers to compare their results against category averages. This can help sellers determine if their advertising strategy is competitive within their category.The benchmarks include data such as the average cost per click (CPC), where the user's CPC can be compared with the benchmark for the same category, giving insight into whether they are overspending or underperforming. Similarly, the report tracks metrics like cost per purchase and purchase rate for new-to-brand customers. By comparing these values, sellers can see how their performance stacks up against competitors in the same category.The introduction of benchmarks allows sellers to make more informed, data-driven decisions by offering insights into whether their campaigns are on track with the industry standard or if adjustments are needed. This is particularly valuable for sellers who may be uncertain about their advertising strategy or spending, providing a clearer perspective on how they compare with competitors.The video encourages users to explore this new benchmark feature within their Amazon Advertising console and take action based on the insights provided, potentially optimizing their campaigns or making necessary adjustments to improve performance relative to their category.#AmazonAds #AmazonMarketing #EcommerceGrowth #AmazonBenchmarks #adperformance Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlNeed personalized help? Book a call now and let's drive your performance to the next level! https://bit.ly/4jMZtxuTimestamps:00:00 - Amazon Ads Benchmark Report01:20 - Comparing Your Campaign to Competitors02:30 - Understanding Cost Per Click and Cost Per Purchase03:10 - What Does This Benchmark Data Mean for Your Brand?04:00 - How to Use Benchmark Data for Better Amazon Ads----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textEver wondered what it's like to manage over 400 Amazon seller accounts? In this video, we dive into the challenges and strategies behind scaling a massive agency like My Amazon Guy, which handles 1,000+ brands every year. From crisis management to rapid pivots, we share the key processes that allow us to deliver exceptional results—quickly.You'll learn about:✅ How to handle client crises without losing focus✅ The importance of flexibility and speed in business✅ Key strategies for growing sales and profitability on Amazon✅ Why speed to execution beats perfectionism✅ Best practices for onboarding clients and proactive communicationThis video is packed with real-world insights from someone who's scaled a successful Amazon agency and managed hundreds of clients. If you want to learn how to grow your business on Amazon and stay ahead of the competition, this is a must-watch!Watch this next:https://www.youtube.com/watch?v=4v41-J3b0BE&list=PLDkvNlz8yl_a8Akj5ocnigIBj-5bduv2K&index=7&t=4sWe hired 300 interns in 23 days!https://www.youtube.com/watch?v=cM8xfGBUXWI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=23"Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - Managing Hundreds of Amazon Seller Accounts00:59 - Crisis Management at My Amazon Guy02:00 - Flexibility vs. Rigidity in Agency Processes04:23 - How We Onboard Clients in 24 Hours05:23 - Speed and Proactive Work in Amazon Services06:07 - The Two Main Goals for Amazon Sellers: Sales and Profit07:00 - The 4 Key Elements to Growing Your Amazon BusinessRunning hundreds of "amazon seller account" can present unique "business strategy" challenges, often leading to constant crises that require quick thinking and robust "business tips". At My Amazon Guy, we manage a significant "ecommerce business" operation, touching over a thousand brands annually through both full management and individual services like A+ content. This extensive engagement highlights the realities of scaling an "agency" in the "online business" space, where effective "sales" strategies are crucial for sustained growth.Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw#AmazonAgency #AmazonGrowth #EcommerceSuccessSupport the show

Send us a textAI is revolutionizing how businesses operate, especially in eCommerce. In this video, we dive into why artificial intelligence is essential for Amazon and direct-to-consumer sellers in 2025. Learn how to harness AI tools to optimize your online business, stay competitive, and boost profits. We'll showcase our top four recommended AI tools that can give your eCommerce strategy an edge, helping you grow your business and increase sales. Don't miss out on how AI is transforming the future of online selling!-----------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYXEcommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl"Timestamps00:00 – AI and its importance for sellers01:00 – Overview of Google Gemini for image generation02:30 – Using Canva to enhance AI-generated images03:30 – Introduction to Claude and its writing capabilities04:45 – How Claude can assist with keyword research and descriptions06:00 – Perplexity: Market analysis and competitor research08:00 – Using Perplexity for product research and iteration09:30 – ChatGPT for idea generation and creativity11:00 – Why Perplexity is the best all-in-one AI tool12:30 – Final thoughts on choosing the right AI platform----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn why you can only use one audience adjustment in Amazon ads at a time and how this impacts your campaign segmentation. This limitation can actually help you target specific customer niches and optimize conversion rates. Leverage My Amazon Guy's expertise to refine your Amazon ad campaigns and achieve better results with more granular targeting.Get the Ultimate Q4 Playbook for Amazon sellers, ensure your ads perform at their best this season! https://bit.ly/46Wqkm3Book a strategy call to refine your Amazon ad campaigns and boost your targeting efficiency today! https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #AudienceSegmentation #AmazonAdvertising #AdCampaignTipsWatch these videos on YouTube:https://youtu.be/WukdCZ6WVbchttps://youtu.be/8w8bP3jH37g-----------------------------------------------Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it's too late! https://bit.ly/46Wqkm3Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - How to Best Utilize Amazon Audiences00:20 - Question: Can You Use More Than One Audience Adjustment on Amazon Ads?00:40 - Explanation: Why You Can Only Use One Audience in Amazon Campaigns01:00 - How Audience Groups Affect Bid Adjustments and Campaigns01:30 - Segmentation Strategy: Targeting Different Customer Niches in One Campaign02:00 - Why Retargeting vs New-to-Brand Audiences Yield Different Results02:20 - Conclusion: Getting Granular with Audience Targeting in Amazon Ads----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Founders Albert and Mari Olivera share the incredible story of Escola Grace, a large, for-profit Christian school in Curitiba, Brazil, born from a huge, God-given vision that started as a small dream. They reveal the struggles of starting with no expertise or money and the breakthrough moments of faith, including Mari's prophetic encouragement to Albert during a time of great anxiety. Their journey highlights the power of unified Christian marriage, the advantages of a business model for agility, and a shared mission to bring God's powerful work to education and community outreach.Learn more about Escola Grace:Linked: https://www.linkedin.com/company/escolagraceInstagram: https://www.instagram.com/albert_filho/Connect with Us:Website: https://thirdpathinitiative.comApple Podcast: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/0Gp5SOO...LinkedIn:   / mikebaer  Facebook:   / thirdpathinitiative  Instagram:   / thirdpathinitiative  Don't forget to pick up a copy of Mike Baer's books! Check the link below! ➡️ https://books.by/mike-baer

Send us a textYouTube helped My Amazon Guy grow its first $10 million by turning niche content into sales calls. Answering real questions through video built trust and created higher conversions than cold outreach. Learn how this simple video strategy can bring long-term results without spending on ads.Build a real inbound pipeline, start with your first video and let your prospects come to you: https://bit.ly/4jMZtxuDominate this Q4, download the Ultimate Q4 Playbook for Amazon Sellers: https://bit.ly/46Wqkm3#AmazonMarketing #YouTubeSalesTips #AmazonFBA #VideoMarketing #EcommerceGrowthWatch these videos on YouTube:https://youtu.be/5GRLt5cyw_Ehttps://youtu.be/WukdCZ6WVbc-----------------------------------------------Tired of marketplace limits? Let's talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Why YouTube Is a Must for Sellers  00:18 - The Video That Started It All  00:32 - How YouTube Drove $10 Million in Sales  00:41 - Why YouTube Converts Better Than Sales Calls  01:06 - When Steven's Dad Took Over Sales  01:45 - Using Live Q&As to Build Trust  02:13 - The Power of Good Thumbnails  02:45 - Ranking #1 with Simple Video Content  03:01 - Shoot a Video for Every Question  03:29 - YouTube Is Cheap, Scalable, and Long-Term  03:56 - Why You Need to Watch Your Own Sales Tape  04:19 - The Real Problem: Identifying Prospects  04:35 - How to DM and Book Calls via LinkedIn  05:00 - Why Boring, Niche Videos Work Best----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textUnderstanding your Amazon customer journey is crucial for sales growth. Learn how to analyze awareness, consideration, and purchase stages to optimize your strategies with the help of My Amazon Guy's expert insights. Discover the steps you can take to fine-tune your advertising and customer targeting for maximum success.Get your hands on the Ultimate Q4 Playbook for Amazon sellers and crush this holiday season! https://bit.ly/46Wqkm3Book a strategy call to dive deeper into your customer journey analytics and unlock real growth for your brand: https://bit.ly/4jMZtxu#AmazonSales #EcommerceGrowth #CustomerJourney #AmazonAdvertising #brandgrowth Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Data & Customer Journey01:10 - Understanding the Amazon Customer Journey Funnel02:20 - Analyzing the Awareness Stage: Key Metrics03:40 - Identifying High Potential Customers in Consideration05:00 - The Importance of Add-to-Cart and Wishlist Data06:15 - How to Optimize Your Amazon Sales Funnel for Better Conversion07:30 - Comparing January vs. March: Key Data Shifts08:45 - Improving New-to-Brand Purchases with Targeted Strategies10:00 - Retargeting Strategies for Repeat Customers on Amazon11:15 - How to Leverage Customer Journey Data to Grow Your Brand----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You'll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs.We'll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You'll also learn the risks of Amazon's new AI ad tools, when to avoid automated changes, and why Amazon's creative AI may only be useful for quick video ads rather than listing edits.As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you're new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon's changes.If you find this helpful, subscribe to My Amazon Guy for weekly Amazon tips, PPC tutorials, and data-driven strategies.