Podcasts about big money stylist

Running your business feeling like you're on a treadmill—always moving but never really getting anywhere? This week on the Big Money Stylist podcast, Danielle and NBR Lead Educator Krystal Coit discuss the transformative concept of stepping out of your business to work on it. Looking for a way to actually make this shift? Enter The Retreat, happening December 11th-13th. This isn't just another seminar; it's a life-changing experience where you'll dive deep into strategies like the Fact Map—a goal-setting tool that turns your dreams into actionable plans. Plus, you'll discover the power of being in a room full of growth-minded achievers. Ready to break free from limitations and step into your full potential? Tune in now and get all the details on how to join us at The Retreat. Show Notes: https://nbr.education/2024/09/03/work-on-your-business-not-in-it-the-nbr-retreat/ Join Our Insider List: ⁠⁠⁠⁠⁠https://nbr.education/insider-list-opt-in⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/naturalbeadedrowsextensions/

Making business decisions can be tough, but in this episode of the Big Money Stylist podcast, Danielle K. White and Lori Harder reveal how aligning your business choices with your personal values leads to undeniable success. Lori opens up about the challenges and dark moments she faced while pivoting from her initial business idea—a canned wine venture—to launching her groundbreaking product, GLOCI, a drinkable skin routine. She emphasizes the importance of stepping into uncomfortable situations to foster growth and the power of sharing struggles for mutual support. Lori advises entrepreneurs to start small, gather proof of their capabilities, and maintain momentum in their endeavors. Get ready to feel inspired, tackle new challenges, and embrace growth as Lori story highlights resilience, vulnerability, and the significance of pivoting when necessary.

Check out the latest episode of the Big Money Stylist podcast for game-changing marketing tips tailored specifically for hairstylists! In a world where standing out is key, digital marketing has become a hairstylist's best friend. But with algorithms changing faster than a hair color trend, how do you keep up? This episode dives deep into salon marketing strategies that actually work, emphasizing the power of authenticity and consistency in your content. Discover why being true to yourself is the ultimate marketing tool. Whether you specialize in natural colors, fashion shades, or hair extensions, clarity is key to attracting your dream clients and setting yourself apart from the competition. Feeling lost in the digital marketing maze? Seek marketing coaching tailored for hairstylists, like the NBR Education 2-Day Hair Extension & Business Class. Learn not only the art of Natural Beaded Rows extensions but also essential business, marketing, and sales strategies to skyrocket your success. While Instagram is a powerhouse, expanding your reach across platforms like blogging, Pinterest, and YouTube can amplify your marketing efforts. Remember, it's not about overwhelming yourself with content creation. Start small, get comfortable, and watch your career flourish! But the ultimate marketing strategy? Building a community. Surround yourself with like-minded individuals through online programs or local networking to fuel your success. Unlock your full potential with these hairstylist marketing tips and watch your career soar to new heights! Follow NBR on Instagram: https://www.instagram.com/naturalbeadedrowsextensions Website:  https://nbr.education

In this episode of the Big Money Stylist podcast, host Danielle K. White sits down with Jennifer Bomes, a Licensed NBR Artist and salon owner from Fort Collins, Colorado. They discuss the challenges and triumphs of being a salon owner, the importance of continued education, and the need to adapt to the ever-changing landscape of social media marketing. Jennifer shares her journey from working solo to opening her own salon and hiring new stylists. She talks about the overwhelming nature of managing multiple roles and the importance of delegating tasks to maintain a work-life balance. Danielle and Jennifer also touch on the significance of supporting each other as entrepreneurs, especially when both partners run their businesses. The conversation highlights the current state of the industry, where clients are more discerning about where they spend their money, and the necessity for stylists to elevate their marketing efforts beyond just posting pretty photos. They emphasize the need for a comprehensive approach that includes a strong online presence, positive reviews, and effective promotional strategies. Danielle and Jennifer also stress the importance of personal relationships, advocating for regular date nights to connect with significant others amidst busy entrepreneurial lives. Biggest Takeaways & Action Items For You! 1. Evaluate Your Marketing Strategy: Assess your current marketing efforts and identify areas that need improvement. Consider diversifying your approach to include email marketing, Pinterest, and other platforms. 2. Embrace Continued Education: Stay updated with the latest techniques and business strategies by enrolling in courses or attending workshops. Consider programs like NBR Education to enhance your skills. 3. Delegate and Build a Team: Recognize when you need help and delegate tasks to capable team members. This will allow you to focus on areas where you excel and grow your business more effectively. 4. Set Measurable Goals: Define clear, measurable targets for your business and track your progress. Adjust your strategies based on the results you achieve. 5. Prioritize Personal Relationships: Schedule regular date nights or quality time with your partner to maintain a healthy relationship outside of work. 6. Manage Seasons of Hustle: Acknowledge when you're in a period of intense work and plan accordingly. Ensure that your hustle leads to progress and avoid getting stuck on the "hamster wheel." Remember, building a successful salon business is about more than just hair—it's about personal growth, strategic planning, and creating a life that balances professional success with personal fulfillment. ____________________ Let's Connect... Education for Hairstylists ➜ https://nbr.education/#homepageopportunities Find an NBR Artist Near You! ➜ https://nbr.directory   Instagram ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows

Get ready for an incredible episode this week of the Big Money Stylist podcast as Danielle sits down with the fabulous Austen Greer, a hairstylist whose journey from a small town to the big city is nothing short of sensational. Austen spills the tea on her move from a small Louisiana town to the big city of San Antonio, Texas, seizing the chance to skyrocket her career during the rollercoaster that was the COVID-19 pandemic. Hold on to your hairbrush as Austen shares her experience of joining the NBR (Natural Beaded Rows) Academy, turning her income into a success story within just one year. They spill the secrets on putting in the work, being strategic with social media, and rocking the blogging game. Austen's advice on finding your target audience and speaking authentically will have you ready to slay your own styling game. But it's not all glitz and glamour! Austen gets real about the challenges faced when moving to a new city – the loneliness, the self-discovery at conventions, and the humbling realization that growth is a lifelong journey. Austen spills the tea on dropping ego and seeking help, both in life and business, making this episode a must-listen for anyone on the path to success. Get ready to be inspired as Austen's passion for hair and its transformative power shines through every word. They share heartwarming stories of boosting confidence and changing lives through hairstyling. Austen's journey is a testament to the fact that with grit and determination, success knows no bounds, regardless of where you start. Whether you're a fellow stylist craving inspiration or just someone intrigued by the magic of transformation, this episode is your ticket to a world where dreams are styled into reality. Get ready to be motivated, entertained, and inspired to chase your goals and embrace every opportunity that comes your way!  ____________________ Let's Connect... Education for Hairstylists ➜ https://nbr.education/#homepageopportunities Find an NBR Artist Near You! ➜ https://nbr.directory Subscribe to The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5   Instagram ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows

Get ready to supercharge your client consultations in the latest episode of the Big Money Stylist podcast!   Join Danielle K White and Licensed NBR Artist Ashley Phillips, as they spill the secrets to mastering the art of client consultations. Hailing from the vibrant Bespoke Extension Lounge in Burbank, California, Ashley brings a wealth of experience and a touch of artistic flair to the conversation. In this episode, dive deep into the world of meaningful client connections and discover why understanding your clients' needs is the ultimate game-changer. Ashley shares her journey as a licensed artist, offering priceless insights into the nuances of successful consultations. But that's not all – the hosts get real about the magic ingredient that transforms any salon visit into an unforgettable experience: positive client interactions. Whether you're a seasoned pro or just starting in the industry, this episode is your golden ticket to mastering consultation strategies and elevating your client interactions to a whole new level. Don't miss out – hit play now and soak in the wisdom to revolutionize your approach to client consultations!

In this episode of the Big Money Stylist podcast, host Danielle K. White sits down with Skye Taylor, a Licensed NBR Artist and a member of the NBR Mastermind. They discuss Skye's journey in the hair industry, her discovery of Natural Beaded Rows (NBR) education, and how she has evolved her marketing message to attract her dream clientele. Skye shares her experience as a hustling mom and how she has found success by being authentic and sharing her story. Tune in to learn how Skye's shift in messaging has led to more authentic leads and a thriving business. Don't miss this inspiring conversation about finding your niche and building a successful brand. If you're interested in learning more about Natural Beaded Rows education, visit www.nbr.education And don't forget to share this podcast episode with your friends who are looking to make a difference in the hair industry. Stay tuned for more inspiring conversations on the Big Money Stylist podcast! ____________________  Let's Connect...  Education for Hairstylists ➜ https://nbr.education/#homepageopportunities Find an NBR Artist Near You! ➜ https://nbr.directory Subscribe to The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5   Instagram  ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows

In this exciting episode of the Big Money Stylist podcast, join us as Danielle has a heart-to-heart with the incredible Licensed NBR Artist Christina Spence. Get ready to be inspired as they dive deep into Christina's remarkable journey with NBR hair extensions. Find out how Christina stumbled upon NBR and how it completely transformed not just her business but her life. You'll hear about the ups and downs, the lessons learned, and the invaluable insights that come with her experience. The conversation doesn't stop there – they tackle the unique challenges of marketing in the world of hair and beauty. Christina and Danielle spill the beans on their secrets for finding leads and creating authentic connections with clients. If you're a hairstylist looking to level up your game, this episode is a goldmine of wisdom. Discover how to adapt your marketing strategies in a changing landscape and unlock the potential for growth in your business. Tune in, get inspired, and let's take your hair journey to the next level! ____________________  Let's Connect...    Education for Hairstylists ➜ https://nbr.education/  Find an NBR Artist Near You! ➜ https://nbr.directory Subscribe to The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5   Follow Us on Instagram! ➜ https://www.instagram.com/naturalbeadedrowsextensions ➜ https://www.instagram.com/isla.naturalbeadedrows

Welcome to the Big Money Stylist podcast, where we're diving deep into the inspiring journey of Sarah Stevenson and Brett Cody, from eager students to thriving salon owners. Sarah and Brett, both licensed stylists, embraced continuous learning through the Natural Beaded Rows (NBR) program, highlighting the importance of ongoing growth. NBR wasn't just about techniques; it was about building a supportive community that played a pivotal role in their journey. Sarah and Brett overcame financial hurdles by taking calculated risks and investing in themselves, funding their salon venture without loans. Hairstyling for Sarah and Brett is about more than just looks; it's about instilling confidence and self-worth in their clients, creating positivity. Their journey underscores lifelong learning, community support, financial resilience, and transforming lives. Follow their lead to unlock your potential and create your unique success in the beauty industry. Ready for your remarkable journey?

Welcome to the Big Money Stylist podcast! In this episode, we dive into the world of hairstylists with a mission. Join Licensed NBR Artist Sarah Dolin and NBR Educator Sarah Stephenson, who are about to share their incredible journeys. Sarah Dolin, from St. Louis, Missouri, takes us on a journey of burnout and rediscovering her passion. After 17 years in the industry, she found herself at a career crossroads. But instead of quitting, she started a new chapter, attending an extension method class in California that reignited her passion and transformed her business. One key lesson from Sarah's journey? Prioritizing self-care and taking control of your schedule can lead to a better work-life balance and improved performance as a stylist.  Sarah Stephenson emphasizes the importance of continuous learning. Despite being a successful stylist, she keeps pushing herself to learn and grow, ensuring her clients get the best. Sarah Dolin's story doesn't stop there – she opened her salon during the challenging year of 2020 and has big plans for the future. Their stories inspire us to persevere, prioritize self-care, and embrace change. They remind us that our passions can reignite, and our careers can flourish. Join us for more inspiring stories, tips, and tricks in the world of hairstyling on the Big Money Stylist podcast. Until next time, keep chasing your dreams, one strand at a time.

In this inspiring episode, join Danielle as she dives into the personal journey of Bre Gentry, a successful hairstylist and salon owner. Bre shares her story of starting her salon at a young age, navigating the challenges of marriage and motherhood, and her experience with the Big Money Stylist program. She opens up about the struggles she faced and the decisions she made to create a more fulfilling and balanced life. Discover how Bre's commitment to growth and her vision for the future led her to explore new opportunities, including her dream of creating a retreat house to serve and empower women. Get ready to be inspired and motivated to pursue your own dreams and find balance in your personal and professional life. Don't miss this powerful conversation that will leave you feeling empowered and ready to take on new challenges. Don't forget to hit that "Subscribe" button if you found it helpful. ____________________ Join the NBR Tribe and learn how to turn your license into a life! ➜ https://nbr.education/#homepage-oppor... And don't forget to checkout the NBR Education Blog for more Artist Tips and how to grow your business ➜ https://nbr.education/nbr-blog/   Let's Connect... Website ➜ https://nbr.education/ The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7Mj... Instagram ➜ https://www.instagram.com/naturalbead... ➜ https://www.instagram.com/academy.nbr... ➜ https://www.instagram.com/daniellekwhite

"Remembering where you came from and [at the same time] allowing yourself permission to succeed and become even more; that's a crucial part of achieving the success you want to achieve -- both in life and in business." - Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist® "The things you want in life will force you to level up. You have to be willing to let go of what may have worked out for you at one point, but isn't working out for you any more."   -Anianne Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®   ==========================   Ever just feel afraid of success sometimes-- even though you want it so much?    It's a confusing dilemma: when you're already doing pretty good, but you want to have more, do more, and, most importantly,  BE more...but you're ultimately too afraid to let go of what's already "pretty good", even though "f**king amazing" is right within your reach.    The desire is there, but the courage won't show its face.    Classic.   So--how do you find that courage to drop the excuses and overcome that  fear of letting go of something that ultimately served you well, in order to gain something that will serve you even more; in order to become someone greater than who you were yesterday? In this latest powerhouse episode of the Big Money Stylist Podcast, Danielle is back behind the mic with Anianne as they discuss ways to overcome our fears of letting go of something "good" in order to make room to become even greater than what we can currently imagine. ========================== Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. ========================== For more information on NBR® Education and DKW Styling Academy, visit https://www.nbr.education/ For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com

Setting personal and professional boundaries that are both effective and long-lasting can sometimes be SO difficult... And, once they are set in place, it can be even harder to KEEP them there. Whether it be with clients, relatives, close friends, or co-workers - or even business partners, a domestic partner, or a significant other - setting and keeping boundaries that are clear and healthily firm is arguably one the most crucially necessary habits to maintaining the priceless integrity of our mental, physical, and emotional health and well-being.  So when we know it's time to set that boundary in our professional and/or personal lives, how do we overcome the guilt and shame so we can just do what we know is actually the right thing for us? And is selfishness a good thing in this scenario? In this new episode, Danielle and Anianne discuss the very real and tricky dance of setting personal and professional boundaries and more - plus talk about various ways to commit to making and keeping healthy boundaries established in our daily personal and professional lives. Quotes of the week: "You just kinda just need to let go of those feelings - that GUILT - and process it to where you're like, "okay, I feel fine. I've moved on. And here's what I learned from it." - Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist® "The only people who get upset about you setting boundaries are the ones benefiting from you having none." - Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®   Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.   ==========================   Hurry! Don't miss out on our VERY LAST Virtual Hairstyling Convention of the YEAR! Learn the EXACT hairstyling secrets, mindset strategies, and business blueprints that helped Danielle and Ani reach the abundantly successful peak they are at today! Don't wait to up-level your skillsets behind the chair and learn from true masters and practitioners of the craft in ways you won't find anywhere else. You won't want to miss this opportunity! To learn more details about how you can secure YOUR virtual convention seat today (and yes seats are going fast), visit: https://nbr.education. We can't wait to see you there! For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: https://www.dkwstyling.com

Do you ever feel guilty for taking a break from work, even though you probably haven't had a day off in two days...or maybe even two weeks? Do you ever wonder why it's been so normalized to run and survive off of only your favorite Starbucks drink, a few bites (if that) of food -- and zero bathroom breaks? Why is it so easy to justify being a martyr in the workplace? How do we balance deep, impactful, and fulfilling work while also finding time for deep, impactful, and fulfilling rest - and not feel guilty about it? In this brand new, powerful, and intensive episode, listen as Ani Rivera and guest host Katie Guthrie address the issue of feeling habitual guilt and shame surrounding making time for rest from our work. Listen as they discuss different ways to feel good about making time away from our work for healthy, reasonable space to recharge and recuperate our mind, body, and spirit. Quotes of the week: "I've realized that, If I'm not in a good place, and if I cannot stand in a place of power and strength and mental and emotional clarity, then I can't help them. I can't help you If I don't help me." -Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows®, Big Money Stylist® "Work will always be here. But if you are not okay inside, that comes out in your work. If you feel chaotic, your work is chaotic." -Katie Guthrie, Director of Operations and Events, DKW Styling, Big Money Stylist®, Natural Beaded Rows® To learn more about our September virtual convention and to secure your spot today, visit: https://conve.pages.ontraport.net/content For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com Follow us on IG: https://www.instagram.com/dkwstylingsalon/  

"If you want to get somewhere, then you must start with where you're at. Start with little consistencies. Let go of the fearful "what ifs" and just GO. Allow your faith to guide your steps and allow your wins to fuel your confidence. When you become open to receiving qualified feedback, and when you welcome growth with gratitude, you will be surprised by how fast your results will begin to bloom." - Danielle K. White, Founder, Owner,  DKW Styling Salon, Big Money Stylist®, Natural Beaded Rows® On this new episode of the BMS podcast, Danielle and Ani discuss why we give so much credence to our fears, and talk about ways to overcome them so we can move through each day with renewed clarity, confidence, power and certainty. Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. ========================== For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com Follow us on IG: https://www.instagram.com/dkwstylingsalon/ To get on our education list, go to: nbr.education

"In any kind of relationship with someone - whether it be in the workplace or at home - it's inevitable that you will piss that someone off at some point after spending so much time with them. Conflict will come. But having the maturity to handle a tough conversation with ego-less clarity and calmness will help both parties resolve tension quickly. " - Ani Rivera, Director of Education, Big Money Stylist®, Natural Beaded Rows® In a truly edifying and enlightening conversation, Danielle and Ani get vulnerable about misunderstandings in the workplace and talk about how they've learned together how to transform hot conflict into calm, cool, and collective clarity. Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. ========================== For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com Follow us on IG: https://www.instagram.com/dkwstylingsalon/ To get on our education list, go to: nbr.education

"Growth and gossip cannot exist in your life at the same time. You either make time for one or the other. There are no exceptions. But here's the thing. If your priority is true GROWTH, then you will never waste your time on gossip again - even if it means walking powerfully and courageously alone." Ani Rivera, Director of Education, Big Money Stylist  Danielle and Ani get humorously real about how to deal with the shifting tides of friendships in your life, how say no to inappropriate gossip at home and in the workplace, and how to say yes to making more time for discovering a focused life full of purpose, prosperity, and power - even if it means riding solo. Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. ========================== For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com Follow us on IG: https://www.instagram.com/dkwstylingsalon/ To get on our education list, go to: nbr.education

"If you have truly found balance in each important area of your life, then it will be found without compromising the health and integrity of any one of those important areas for the sake of another. Every area matters. Make sure each area knows that they do. " Danielle K. White, Founder, Owner, DKW Styling  In this week's quick-fire episode of the Big Money Stylist, Danielle and Ani get down to Body, Being, *Balance* AND Business as they discuss ways to prioritize your time, your work, your family, and your life in ways that are sustainable, powerful, on consistently on point. Plus, tune in through the end to hear Danielle and Ani FINALLY share an exciting and special announcement!! Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. ========================== For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com Follow us on IG: https://www.instagram.com/dkwstylingsalon/  

"Not everyone need to be your ride-or-die."  Ani Rivera, Director of Education, Big Money Stylist  In this honest-talk episode of the Big Money Stylist, Danielle and Ani get real about how to deal with experiencing lonely growth, how to set boundaries, and how to recognize your real friends and be okay with letting go of the relationships that you appreciate but no longer serve you.  Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. ========================== For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com Follow us on IG: https://www.instagram.com/dkwstylingsalon/

"You can sit in your head all day and stay where you are... but who are you Not impacting because you're not choosing to push forward? Who are you NOT affecting because you are choosing to play small and stay comfortable?" Danielle K. White, Owner, Founder, DKW Styling Salon In the latest episode of The Big Money Stylist, Danielle and Ani help you get to a place of empowerment with noticing and choosing subtle actions that can help you transcend from the subtle fears in your life and turn them into the obvious confidence you need to break your shell of shyness, and be the version of you that you knew was there all along.

**Previously aired on 2 July, 2019 Krystal Coit, manager and backbone of DKW, is Ani’s guest co-host in this week’s episode of the Big Money Stylist. In this episode, the ladies have a conversation around the hiring and firing process, tips regarding communication with your employees, and how to handle emotions inside the workplace. Want to learn NBR? Your next opportunity is BMSCon 5 ! To learn more on how you can attend this year's biggest hair education event taking place on November 2-4th, 2020 visit: https://bigmoneystylist.com/movie

Where is your time most valuable RIGHT NOW? In this fiery and epic episode of the Big Money Stylist, Danielle and Ani get clear about communication and talk about new ways that help to maximize your results in the workplace. Plus, they break down the importance of building client trust through ruthless consistency in your work behind the chair.   Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.     This is The Big Money Stylist Podcast.     ==========================   To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit:  bigmoneystylist.com/2020     For more podcast episodes, blog posts,  and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com 

Encore Presentation from May 21, 2019 Whether it’s cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle & Ani as they have a spicy conversation on this hot topic in this week’s episode of the Big Money Stylist. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Pretty Little Liars No matter what you are purchasing, as a consumer, you put your trust in the professionals to provide what they say they will be providing. There are artists playing the game of bait & switch, luring clients under the guise of providing NBR, yet providing anything but that. QUESTION What has been your experience with this, either as one who was baited or the one setting the bait? Point #2: “Oh, I Just Do Hair” Many artists come to BMS because they’re sick and tired of being looked at like a fucking joke, a common problem in the hair industry. If you want to be taken seriously, though, you have to take yourself seriously. That comes through constant practice and proper education. QUESTION What can you do to improve the way you view yourself? Point #3: Tracking the Right Numbers When it comes to marketing and social media, you might have a huge following, but what are your actual numbers when it comes to income? Ani: I had less than 1500 followers and was making $20k per month. Anything can be done with proper marketing and advertising. QUESTION Are you running the same shit show and just gaining popularity without filling up your bank account? Point #4: Stay In Integrity Whatever service or product you’re offering, you must stay in integrity. Danielle: Sadly, we’re at that point where people will say anything to get people in the door.  QUESTION What are you doing & saying to get people in the door and in your chair? Point #5: Consistency Danielle & Ani hold the vision of the brand going international, and with that, the integrity of the brand must remain intact. Because NBR is a very specific niche inside of the hair extension world, they are currently creating a manual with very specific verbiage and how-to’s for their trainers, thus assuring consistency within the brand internationally. QUESTION Where inside your world as an artist would consistency benefit you or your salon? Quote of the Week: “If you find yourself being triggered by a client or experience, ask yourself what part you played in feeling this way. What could you do to make sure this doesn’t happen again?” — Danielle K White “I’m going to have you consider that one crazy client every rare moment… you met a crazy client. But, if you feel like you have crazy clients all the time, you might be the crazy one! —Anianne Rivera

*Encore Presentation from March 28, 2019. Are you the train wreck that people can’t stop watching? Do you spread gossip and negativity on social media? Or do you use Social Media as a tool to share and connect with others and to find inspiration? These are some of the questions addressed inside this week’s episode of the Big Money Stylist with your co-hosts Danielle White and Ani Rivera. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Social Media Trolls People who troll others on social media get a sense of purpose and validation from doing that. This attracts more haters and sparks even more negative conversations and energy. Danielle believes that “people who troll don’t give themselves permission to have success in life. They get stuck in their stories and patterns and don’t realize this puts a cap on what they can make and what they can do, literally preventing them from breaking through that threshold.” Where in your world do you know that you are the one creating negative energy?   Point #2: Rebuild & Move Forward Ani: “Everyone goes through shit in life. Some shit will break you, and then you rebuild yourself. Some stuff dings you, while other things crack you. It’s a matter of rebuilding yourself and moving forward.” “But some people are so stuck in the story of being a victim that they’re not even willing to go outside of it and see what’s on the other side because it’s all they know. They only know how to be mean and nasty; they only know how to spread vile and shit everywhere.” Where in your world have you made a comeback and re-built your life?     Point #3: Take a Stand The more you take a stand on anything, the more kick-back you’re going to receive. If you don’t have the guts to put yourself out there, how do you expect to make it further in life and in business? Danielle: “We teach our students to put out their content and then “put your blinders on.” Learn to take a stand, and then be prepared for the punches that roll in.” Where in your life or inside your business do you know it’s time to take a stand, come what may? Point #4: Are You the Train Wreck? Ani: “Do you see yourself as a train wreck? Everywhere you post, are you just talking shit on other people and bringing out the negativity? You don’t have to be “Positive Polly” but you can say, “Today was a shitty day, and here’s what I did to turn it around.” Or, “Here’s how I felt. Has anyone ever felt like this?” “At this point, I’m pretty much an open book and have nothing to hide. I’m not embarrassed about any decision I have ever made or anything I’ve ever said, nor am I embarrassed about where I am in my life right now. I LOVE my life both professionally and personally, and am grateful for everything in it.” Are you the train wreck that people just can’t stop watching? Point #5:  Being OK With Letting Go Having been raised inside the strict bubble of Mormonism, Danielle and Garrett began questioning everything they believed. Danielle felt like she was shrinking from the voices all around her telling her what to do, and in that space, there came a point where they had to be ok with letting go of certain relationships for a time. “From my own experience, I know if you have tunnel vision, even with your family and friends, and you just focus on you and do what you know you need to do, you WILL see results. Remember, results speak louder than words.” Where in your world have you experienced this? Quote of the Week: “As I scroll through social media, sometimes I’ll get triggered, so I ask myself, “Why is that triggering me? Is there a piece of truth in what I’m reading?” —Danielle K White “There’s a purpose behind what we do. We stay here because we love it, because it’s important, and because this is what we’re supposed to do. There’s something inside of us that fuels it.” –Anianne RiveraDocument

Still riding high from their recent events, Danielle and Ani celebrate their 100th episode of the Big Money Stylist podcast! Do you take the time to pause and look back at where you used to be versus where you currently are? If you don’t, then how will ever know where you’re headed? In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Work Less, Make More Danielle always pictured NBR as a tool to double and triple an artist’s income because she was able to do that herself working three days a week behind the chair, while also being a wife and mom. Her pitch? “Hey, enjoy life! And make great money doing it!” Artists often send screenshots of their earnings to Ani, showing comparisons of last yeas with income with their current income. The numbers are impressive! Recent messages have shown that artists inside of DKW Academy are doubling and tripling their income. One artist even quintupled her income! QUESTION What story do YOUR screenshots tell?   Point #2: Where Were You Last Year? Danielle: When I look back at how far we’ve come in a year, I feel more focused and clear. I feel stronger than ever knowing that what we’re doing matters, and also have a clear vision and path for what I want to do. If you can’t look at where you were, you don’t know where you’re going to go. Student-wise, there was a little bit of chaos last year with shit flying everywhere. “Fast forward to today, and 100% of our Mastermind students are going to be in the DKW Academy, “remarks Ani. “That tells me this is working!” QUESTION Where were you last year at this time?     Point #3: Certification DKW Academy no longer certifies artists for life like they used to. In the hair industry, many states do not require continuing education. You pay the fee, and you’re good to go, year after year, even if you haven’t spent much time doing hair. Even if you live in a state that requires continuing education hours, it doesn’t mean you’re getting top-notch, hands-on training. You can pretty much pay the fee, show up for some classes, and call it good, even if you’re fucking around on Instagram the entire time. QUESTION Do you go all in on life or do you tend to “fuck around on Instagram?”   Point #4: Trust the Process Dannielle: I see a lot of people focusing on and worrying about things that they shouldn’t be worrying about right now. They’re just not there yet. Why do you think ten steps ahead?” “Guess what. The person you’re going to be ten steps ahead is not even going to give a shit about the problems you currently face. Those problems are going to seem SO minute! Problems you thought were big won’t even be on your radar. You need to trust the process and trust your gut.” QUESTION Where is your focus?   Point #5:  Turning Points Ani: We are coming to the end of a decade. Ten years ago, I was a newly licensed nineteen-year-old baby. Danielle: I was a mom of one and doing hair extensions one day a week, making the same amount of money that my sister was making working three days a week. It was about that time I began taking it more seriously. Ani: 3 1/2 years ago, in 2016, I started doing BMS. I was 26 and still working two jobs seven days a week. I had been doing NBR for about a year. Nine months later, I hit $15k a month. About five months into BMS, I realized I didn’t need to be working two jobs anymore. QUESTION What were you doing ten years ago?   Quote of the Week: “If you can look back month-by-month or even week-by-week and figure out how to course-correct, that’s how you get HUGE results in your business. What if you had monthly and weekly targets, and you were constantly course-correcting based on those targets?” —Danielle K White “It’s so hard to gain perspective about how much you’ve accomplished if you’re not willing to look back.” –Anianne Rivera

In this week’s episode of the Date Your Wife podcast, Danielle and Garrett explore their Dark side and share how embracing both the Dark and the Light has given them the freedom to find harmony inside of their relationship, within themselves, and with humanity. *Encore presentation from October 2018*   Every week, married couple Danielle and Garrett J White share insights and perspectives from within their own lives regarding the following topics discussed each month: Week 1: Sex Week 2: Money Week 3: Parenting Week 4: Communication In This Week’s Podcast… Point #1: Jekyll and Hyde Danielle: Everyone is raised to put themselves in a box. As you get comfortable with yourself, you own EVERY side of yourself, including the crazy, but you learn how to manifest the crazy in a productive way. Garrett: Most people cannot accept that there are literally two sides to them. I spent most of my life putting who I was, away – my desires, the anger, the rage, the fire, the questions, and the sexual desire. QUESTION What part of you are you hiding in a box? Point #2: Super Power Danielle: I can’t operate as Susan all of the time, so it’s literally learning how to cohesively live together with your multiple personalities. It’s learning how to be cool with yourself and tapping into this dark, crazy side of you, looking at it as your Superpower. For example, I gotta handle some shit in business, so Dark Susan’s coming out. When it’s time to be a wife and a lover, Danielle comes out. Garrett: Relationship is the ability for a person to be able to be ALL of themselves in that relationship. My mission for myself and for Danielle was to be able to figure out how to be ALL of ourselves. There’s Dark Susan sex, and there’s Danielle sex – totally different sex, both are amazing. As we become more adaptable to ourselves, I think our relationship blows up in a big, beautiful way. QUESTION How do you handle ALL of you? How do you use the different parts of you to your advantage? Point #3: Critical Bitch Garrett: Danielle has an aspect to her that I deeply love now but that I hated and loathed for most of our marriage, until the last four to five years. This side is what I considered to be Critical Bitch. Whatever was going on, there was always this chipping away, and for most of our relationship I thought, “Fucking crazy woman.” Anything to do with Danielle’s dark side was viewed as wrong, broken, over-thinking. What I had viewed as critical, all of a sudden became powerful. She had the ability to see things clearly amidst the chaos, and not be sucked in by emotion. QUESTION What have you previously viewed as wrong or broken in your spouse, but now view as powerful? Point #4: Embrace the Dark AND the Light Garrett: When you start accepting that this is true inside of you – the Diabolical AND the Divine – when you come to terms with and embrace and love both sides of you, you start to love and appreciate humanity and people around you at a level you never could before because you’re not fucking hiding anymore. Inside Wake Up Warrior and Big Money Stylist, we lead individuals on this path that accepts the true power of who you are on both extremes: in the Dark AND in the Light, in the Night AND in the Light, so they can ultimately gain the purest sight of being able to see truth. QUESTION What part of you are you suppressing and not embracing? Point #5: Submission vs Sedation Danielle:  How do I get to the end result I’m looking for in a particular situation? What are the steps required? It always requires submission at some level. Ultimately, I’m happier and get what I want. That overall feeling is better than retreating and closing down. Sedation can be a sneaky little bastard, and it can come in many forms. Garrett: Most couples don’t want to submit, so they sedate. They go to whatever they need to in order to avoid having to collide: they eat, drink, pop pills, ignore, delve into fitness. People go to religion to justify the shitty relationship they’re in; that somehow it will be magical when they die. QUESTION Where inside of your relationship are you sedating to avoid collision? Communication Challenge: How has your upbringing affected your ability to embrace both the Darkness and the Light within you? Date Night Topic: Have a conversation about your particular Crazy. What is the name of your Dark side? Quote of the Week: “Individually, if you do not come to terms with the fact that you have a brilliant side that is filled with light, and that you have a brilliant side that is filled with Night, that your Crazy offsets your Creator, and that your Creator cannot exist without your Crazy; until you can come to terms with yourself on this, you will never find harmony long-term in a relationship with any other person, specifically with your wife.” –Garrett J White “I think people sedate their blessing. They think their blessing is their curse, so they sedate the thing that can actually give them power. What if you looked at these things as a blessing and not a curse? What if you used these to learn how to navigate through life instead of sedating what God gave you as ‘different?’ What if you learned how to use it to your benefit?” –Danielle K White

As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation around the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019? *Encore presentation from December 2018* Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Self Care Both Danielle and Ani agree that hairdressers tend to have the most awful eating habits, oftentimes relying on Starbucks to get them through their long days. It’s imperative as hairdressers to take care of ourselves precisely because we are on our feet all day long. As we practice self-care, we not only feel better, but we also deliver better results to our clients. QUESTION What small, sustainable action are you committed to begin implementing today that will lead to a healthier you in 2019? Point #2: Arm Yourself With the Facts Danielle and Ani have seen many students in their program know what they need to do that would lead them to the success they are desiring, but end up cheering others from the sidelines instead of stepping into the game themselves. Getting down to the facts and nitty-gritty details takes artists out of the overwhelm mode and puts everything into perspective. Doing this is difficult for many artists because they don’t want to see where they really are. QUESTION What are the facts telling you? What are you going to do about it? Point #3: Progress or Regress You can be in a good place in your life and know there’s another level; there’s always another level. You don’t have to be unhappy where you are in order for you to want to achieve more. Sometimes you will go into maintenance mode, but if you’re not progressing, you’re regressing. It’s not like you have to take huge leaps and bounds every single day, just do the tiny little things that will consistently move you forward. QUESTION Where inside your world are things going well? What would the next level look like for you? Point #4: I Don’t Have Time You have to be willing to make a change at some point and not be so stubborn. At the end of the day, it all comes down to prioritizing. You get to create whatever you want. Oftentimes, it’s a matter of looking at your life through a different lens and being willing to invest the time into the things you say you want. QUESTION What are you telling yourself you don’t have time for? Point #5: Reps Lead to Success When you start anything that is new to you, you’re going to feel uncomfortable in the beginning. Think back to how you felt when you first started doing hair, or when you recorded your first video for marketing. When you see where you are today in any area of your life, you realize that the more you do something, the better you become and the more you like what you’re doing. It’s a natural progression. QUESTION What area of your business are you currently experiencing discomfort? ACTION STEPS HEADING INTO 2019 “Don’t be afraid to go outside your comfort zone. Dream Big! Be willing to do the work by creating new patterns and behaviors that actually move you forward to your desired targets.” — Danielle White “Grab your journal and start writing: What are the facts about where I currently am? What do I want my life to look like by the end of 2019?”

Do you consider yourself to be self-aware? Why does that even matter? Do you waste time on social media and then complain you don’t have time to do the things that would actually move you forward in your business? Do you ever feel like you’re on a never-ending hamster wheel, always moving but going nowhere? Danielle and Ani take on these topics in this week’s episode of the Big Money Stylist.  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: I’m Too Busy With artists working behind the chair, there are simple marketing tactics they get to work on that are designed to increase their momentum and ultimately their business. One of them is called the Daily Four, which many complain they don’t have time to do. However, artists often fill their days with shit that doesn’t fucking matter. They’ll sit on Instagram for thirty minutes, scroll endlessly, and then do some shopping. “You could have been doing something that will make you money instead of just taking up your time.” QUESTION When you say you don’t have time for marketing or self-improvement, how are you really spending your time? Point #2: False Loop Sometimes in life, you’re moving so fast that the idea of trying to fit one more thing inside your life seems completely unfathomable. You feel like you’re almost sinking and can barely maintain what you already have on your plate. Danielle: A lot of times, we’ll be busy running on this hamster wheel, and it’s almost like we self-sabotage because we want to feel like we’re growing and learning, when in fact, we’re not even progressing. That is when we experience the false lift or false loop. QUESTION Where in your world are you experiencing this false loop? Point #3: You’re Not Quite There Yet Some artists are worried about things that are ten steps ahead of them. “Why are you worried about firing your fucking assistant if you don’t even have one?” This can actually hold you back in life and in business. Instead, concentrate on where you are right now and then take one step at a time. Example: start doing Daily Four, begin taking before/after photos, or start going live. QUESTION What is one thing you can begin implementing today rather than worrying about what’s ten steps ahead of you? Point #4: Awareness Awareness is so important, but it is not something that comes easily. It takes having the courage to be really honest with yourself. “I’m a very emotional person, but I’m not sensitive,” offers Ani. “And inside of that, I feel like I am a very self-aware person. I can take myself out of my feelings, take a step back, and take a look from the outside and ask myself, “If you weren’t emotionally attached to this, would you be upset?” QUESTION How is being self-aware a game-changer for you?   Point #5:  Zero Fucks Given Danielle: Garrett tells me that my superpower is Zero Fucks Given, and asks how I do that? I HAVE to do that. I’ve gotten to a place in business where what another person says doesn’t impact me. Ani is the same way. “I can take emotion out of something, put it in a little box, and logically ask, what’s happening right now?” It’s imperative to take the raw emotion out of something to be able to solve problems; otherwise, things tend to spiral out of control. QUESTION What is your superpower?   Quote of the Week:  “It’s almost like we have our blinders on when we look at our art because art is so personal. But if you can learn to look at yourself constructively, that will help you progress and become a better artist.” –Danielle K White “I don’t aspire to be busy. I want to be productive, I want to be inventive, I want to be calm and balanced.” –Anianne Rivera

*New Episode* Danielle and Ani are joined in the studio by baby Isla in this new episode of the Big Money Stylist, and have a conversation about the importance of surrounding yourself with those who are excited about your growth & success, and describe some of the exciting highlights of the new DKW Styling Academy coming in 2020. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Good Vibes The vibe inside of your salon is SO important. If it’s a happy place where clients feel welcomed and at home, and where the artists genuinely get along and love working together, it’s going to make an impression on your clientele, and it’s going to affect their overall experience. Everybody would rather go to a salon where the artists love their job and create a fun atmosphere than a salon where catfights and negative vibes permeate. A great experience for the client births repeat business. QUESTION How is the vibe in your salon or suite? What could you do to improve it? Point #2: Mindset There are some artists who just want to learn the NBR method without delving into the business aspect or the ever-important mindset. Danielle used to be the same way, having an attitude of, “I just want to do hair and have a margarita.” These days, she and Ani are life coaches inside their educational programs and know what a vital role mindset plays in an artist’s life.  QUESTION What do you do on a regular basis to work on and improve your mindset? Point #3: DKW Styling Academy One of the exciting announcements of 2020 is the launch of the DKW Styling Academy where artists can expect more structure and where they will learn and work at their own pace and abilities, while at the same time progress to the next phase. Danielle: With the way the academy is structured, I feel like we’re setting people up to win. Before it was like we had a bucket of content, and people tended to get overwhelmed. Even with the weekly trainings where we’re pouring our hearts out and adding a ton of value, if you’re not ready to hear what we're telling you, you’ll get overwhelmed, and you won’t be able to apply it. QUESTION What are you most looking forward to about the DKW Styling Academy? Point #4: Your Legacy Ani: At the end of the day, if Danielle and I do our job and what we’re so passionate about – and if we do it correctly – the students aren’t here forever. Our goal is to have them so confident in the art and have their business so structured & strong that it can actually work without them. That’s what creates a legacy. You’re going to get a ton of training about all things NBR, about life, and also about the technical aspect which is a HUGE part of the business, especially in today’s over-saturated market. QUESTION Are you willing to invest in yourself to create a legacy? Point #5: Get In Alignment Danielle: We’re always so worried and concerned about what other people think about us. The reality is, nobody really cares about you. They’re really more interested in themselves. So… get out of your own way. I always tell people to have tunnel vision, know your goals, and align yourself with people that have the same values as you do. And when those values don’t align, don’t be afraid to find yourself a new group or a new tribe that will align with you in the direction you want to go, and with what your values are. QUESTION What is the current state of your alignment? Is it serving you & propelling you forward, or is it slowing you down?   Quote of the Week:   “Tune out the noise, be accountable to yourself, and just go with your gut.” —Danielle K White “Look, you can’t be pissed at the people who are taking from you if you keep willingly give. Stop giving that much. You can’t be pissed at your client for coming in on a Saturday if you let her. It’s up to you at the end of the day.” –Anianne Rivera

The topic of money is this week’s conversation inside of the Date Your Wife podcast. The unique dynamics inside of a marriage relationship create a very difficult game for many couples when it comes to the sticky topic of money.  *EPISODE REPLAY FROM SEP 2018* ________________________________________________________ Every week married couple Danielle and Garrett J White share insights and perspectives from within their own lives regarding the following topics discussed each month: Week 1: Sex Week 2: Money Week 3: Parenting Week 4: Communication In This Week’s Podcast….MONEY Point #1: Catch-22 Back in the day, Danielle hated Garrett because he was working so much. But she didn’t hate the business because that’s what was paying the bills. “I got to this place where I felt Garrett loved the business more than he loved me.” Garrett: Men can control what happens in business more than they can control what happens at home. It’s easier to be the King in business than it is to be the King at home. QUESTION Gentlemen, have you lost your crown? What are you going to do to get it back? Point #2: Split in Two Many women who out-produce their husbands are in this space of: How do I deal with my husband who is not being the man? I’m dominating him in business and trying to decide if I should get a divorce. Garrett: When a man allows his wife to split the bills, it splits his power and creates a bit of submission in a weird way. Men, at the primal level, must be okay with the stewardship and responsibility of “I must pay the bills independent of my wife.” QUESTION How do you as a couple feel about this? Point #3: Wake-Up Call At one point in their marriage, Danielle hid how much money she was making. She split up her bank accounts to create a safety net for herself because she wasn’t sure if their marriage was going to work out. When she got triggered about something, she revealed to Garrett that she had made $30k the previous month which served as a wake-up call in the form of a big two by four straight into his balls. QUESTION Ladies, why do you hide your money from your husband? Point #4: Show Me the Money, Honey There’s an artist inside Danielle’s Big Money Stylist network who is outproducing her husband in a massive way. “I love my husband and I want to be more sexual, but I’m just not attracted to him.” Garrett: This is a sticky situation, and there’s not a simple one-cut solution. When Danielle was making more money, her tolerance of behavior by me went down, and her desire to connect with me sexually also went down. QUESTION How is this dynamic affecting your marriage? Point #5: Friday Night Fights A recent fight between Danielle and Garrett would have been the end of their marriage a few years ago. But this time it compelled them and opened them up. Danielle: When your foundation is rocky and an explosion happens, it’s hard to build that back up. Now, we can have a fight and come back and talk about it because our foundation is more solid. QUESTION What condition is the foundation of your marriage in? Communication Challenge: Gentlemen, I want you to have a conversation with your wife about the dynamics of money. What is the connection to the attraction for you and the money you’re making or the lack of money you’re making? If you’re a man and not paying the bills, have that conversation with your wife and just see where it takes you. If you can get her to be honest with you, it may be the prompting that you need to ultimately rise. Date Night Topic: Have a conversation about what you can do to create a stronger foundation inside of your relationship. What does that look like for both of you? Quote of the Week: “There are very few men on this planet who are actually ok with their wives out-fucking producing them. The girl owns the money card AND the vagina card. She owns the victory, the gina, and the money.” –Garrett J White “When you weren’t my money, you weren’t my honey. When I hold all the control, there’s no chemistry.” –Danielle K White dkwstyling.com betheman.com

In This Week’s Episode…..POWER In this brand new episode of the Big Money Stylist, Danielle and Ani take a look at how women justify their ambitions, the ways we tend to feel guilt and pressure, and how filling our plates to overload is a common occurrence among the feminine gender…and what we can do about it. Point #1: Ladyballs It takes some serious “lady balls” to course-correct and recognize when it’s time to make changes…and then actually implement those changes. Otherwise, your business starts falling apart. In business, however, it seems that if women are passionate, they are labeled a bitch – either in their own minds or by others who will actually refer to them as a raging bitch. QUESTION Where in your world are you labeled a bitch? Who’s doing the labeling? Point #2: Where Are You Feeling Pressure Or Guilt? Oftentimes, moms experience “mommy guilt” and feel as though they have to choose between work and family.  But Danielle feels that working has actually made her a better mother. Ani is five months away from 30, unmarried & doesn’t have children and faces a different kind of pressure. “If I keep investing in my work and business and grow that way, am I going to look back when I’m 35 and be like OMG I’m alone, I’m fucking going to die alone, and I can’t have kids!?” QUESTION Where do you tend to feel guilt or pressure in your world? Point #3: What Are You Sacrificing? With Ani being single with no children, she’s often the first to give up her personal & vacation time. She rationalizes, “It’s ok because so and so has kids and her time is obviously way more valuable, so I’ll just work a little bit more, I’ll put a little bit more on my plate… ”  “I’m so willing to sacrifice all of my time and the things that keep me sane as a human being because there’s no one, really, except for *me*  counting on me.” QUESTION What are you sacrificing? What are the reasons you’re telling yourself that “justify” that sacrifice? Point #4: Creating Space For You There are times when Danielle feels like she has to “do it all” and is always that person whose plate is too full. As women, many of us feel like we need to take on more and more and more. “Life forces us into situations that we need to see AND where we need to be. If you ignore those signs, you keep running into the same damn challenges.” QUESTION What message is life currently trying to tell you? Point #5: Energy Suckers Ani: I’m a very powerful woman, and I’m certain in the things I do. And because of that, I can be looked at as bitch. Why is it that I should have to minimize myself to then produce and go forward? I feel like I’m not looking for collision, but I don’t mind having a face-to-face forward conversation because, to me, I just don’t want that to be an open energy suck.” QUESTION Where in your world are the lack of direct conversations sucking your energy? Quote of the Week: “I think it’s important not to have to justify our ambitions and also to remember that you can ask for help along the way. You’re not going to grow a business if you’re not willing to delegate and let go of some of that control. If it’s not fun and it’s stressing you out, let go of the guilt and delegate.” –Danielle K White “At the end of the day, no one else can dictate what’s right or wrong for you. That includes any preconceived notion of what you “should” or “should not” be doing, and the opinions of others. You are the ONLY person who knows what is right for you…and that’s the ONLY voice you should listen to.” –Anianne Rivera

From knowing your numbers to recognizing when it’s time to create space for yourself as an Artist, in this week’s episode of the Big Money Stylist podcast, Danielle and Ani take on areas of the hair industry that are vital to one’s growth, success, and sanity. *EPISODE REPLAY* In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Don’t Quit Danielle: It’s not until you hit so many “Oh shit!” moments that you actually start having a little more respect for people who have done what you’re doing, even if you don’t like them. Shit’s a lot harder than you think. There were so many times I wanted to quit but didn’t. And in the not quitting, I have become a better educator, a better person, a better mom. QUESTION What have you learned about yourself by not quitting? Point #2: Continuing Education Continuing education is key inside of the hair industry, both for the student AND the teacher. Danielle and Ani agree the more they teach, the more they learn how to become better educators. Ani: By scaling down inside of BMS we’re really pouring into the 250 students we have. Each week we have a small group of 15 students where the attention to detail is making a huge difference in their work. QUESTION Where in your world do you know you need to level up? What steps are you taking do to so? Point #3: Do the Work What has frustrated Ani for so long is when people look at her life and her job and only the fun aspects of it – the podcasts, being on stage, teaching, hanging out with Danielle – and want to experience ALL of that but are unwilling to do the work required. Ani: “In reality, that is a minuscule amount of what I actually do. Everything else I do doesn’t look fun. It’s a lot of work. It’s a lot of late nights, a lot of early mornings. You’re telling me you want to step into the company, get paid as a trainer underneath the umbrella of DKW, NBR, and BMS…but you don’t want to do any work for it?” QUESTION Where in your world are you unwilling to do the work required? Point #4: Know Your Numbers Ani: By the time artists attend BMS, many are nearly through with the industry. They’re working tons of hours and making next to nothing a lot of times. Danielle: If they actually looked at their numbers based off on the number of hours they’re working, even if they’re super successful, a lot of them want to break down and cry. Danielle: When I first started out, I was doing my numbers but they were very vague and were based on the deposits in my bank account. What I’ve learned is the power lies in the ability to look at your numbers and know how to adjust and problem solve so you’re constantly moving forward, otherwise, you’re regressing. QUESTION When is the last time you looked closely at your numbers? Point #5: Create Space to Breathe Danielle: When you own your own boutique, it’s not just the physical hours spent doing the art; there’s SO much more that goes into it. And without a full team supporting you, it’s so easy to run yourself into the ground. Ani: Once you start getting to overwhelm, it leads to exhaustion and irritability. EVERYTHING in your life is affected and you find you don’t have time to breathe. You NEED space to breathe. It’s vital for your sanity. QUESTION Where are you missing out on opportunities because you’re feeling overwhelmed and can’t see the clear picture of where you currently are in your business? Quote of the Week: “Don’t call yourself an educator and an expert inside of education if you don’t have reps educating. If you’re a client, do your research! Whether you’re going to a class or a salon, make sure you go to somebody you feel comfortable with AND who has reps inside of the industry you’re looking to get the service from.” –Danielle K White “It’s so cool to actually see people willing to go forward and do the work without feeling entitled, knowing it’s going to take more than one day, more than one mannequin head, and more than one client to actually become good at something.”

*PODCAST REPEAT* As the doors of 2019 fly wide open, Danielle and Ani are hitting the ground running! BMS University and Mastermind are off to a strong start as the entire crew takes steps to build a strong foundation and an unstoppable team of Elite Artists. The driving message in this week’s conversation is to just jump in and go! Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Choose In Ani is beyond excited for the changes taking place inside of BMS and has been conducting back-to-back interviews for those applying to the newly revamped Mastermind program. “It’s so cool to see how proud they are after all of their hard work, dedication, and everything they have accomplished. It wasn’t a matter of them paying a fee and showing up; they earned their place in Mastermind.” QUESTION What have you worked really hard to accomplish? How does it make you feel? Point #2: State of Overwhelm Danielle believes that when you’re in a place of feeling burned out or stagnant, one of two things usually needs to happen: either decrease business or increase business. “Both places can be really scary to be in. A lot of times, people a) don’t know where to start or b) they start brain scheming this far out path that overwhelms them. QUESTION What are some choices you can make today to begin moving forward? Point #3: The Power of “B” Danielle: If you don’t know the things you need to change, then going over the facts is one thing you can do. Every time you do that, you discover things that you can improve upon. Start there and then just keep taking the next step. “The power is in the“B” because that means you started. When you start something and are consistent with it, you never know where it can actually take you.” QUESTION Where in your world do you know you need to take that “next step” but have been putting it off? Point #4: Be Willing to Fail Ani has always been one to accept a challenge from Garrett and Danielle. From the very beginning, she has jumped in, no matter what, and recalls a moment when she failed miserably but learned a huge lesson. The ladies both agree that anything you do that you haven’t done before, you’re going to suck at it. The fact that you’re actually doing it says a lot about you. QUESTION What is one lesson you have learned because you were willing to fail? Point #5: Focus on the Basics Danielle: You can’t be given a big break when you’re not ready. You don’t get there overnight; you have to become that person and that character. Everybody wants these big breaks but you really just need to simmer down and focus on the basics first. If you can’t consistently do the small things, you can’t expect to do the big things. QUESTION Where in your world is it time to return to the basics? Quotes of the Week “Take each step as it comes, and you’ll figure things out as you go. Stop trying to have a map of how you’re going to do it all.” — Danielle White “You can never find anything beautiful or amazing, and you’ll never find your place if you don’t start doing something.” –Anianne Rivera

It’s the best of both worlds in this week’s episode of the Big Money Stylist where Danielle and Ani come together to have some candid conversations around the topics of entitled artists, being a business owner, and never giving up – even in your darkest hour. *This is a previously aired episode from November 2018. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: # The Naive Asshole During a recent training inside the BMS network, an artist revealed she was the product of a salon walk-out. Now that she is trying to start her own business, she realizes how much of an asshole she has been. Danielle was once that ‘naive asshole’ who didn’t show respect for those who had blazed the trail before her. QUESTION How are you currently being a “naive asshole?” Point #2: It Takes Mad Skills While many think they have what it takes to be successful in business, frequently they lack many of the skills necessary to actually do the job that would make them successful. Many assume they are to going to walk right in and ‘own the world.’ But it’s never as easy as you think it will be…ever. QUESTION In what area do you know it’s time to increase your skill level? Point #3: Risk Takers When it comes to owning and running a business, employees tend not to put themselves in the owner’s shoes and are so quick to judge, not realizing there are a lot of hard decisions business owners must make. At the end of the day, the final say-so will forever fall on the shoulders of the business owners, who are also the ones taking ALL of the risks. QUESTION Are you prepared to take on ALL of the risk inside your next business decision? Point #4: Change the Frame Many people equate change with betrayal, no matter how hard you nail it in that a business has to be successful, and that change is sometimes necessary for that success to happen. If something is not working, putting blinders on is not going to get the job done. A new frame must be established, and those who want to remain in the old frame and are unwilling to move forward with the new one, must be let go. QUESTION What new frame must you step into in order for you to move forward and progress? Point #5: Letting Go of the Noise Ani’s experiences over the past few months had thrown her into a state of chaos. She took a step back and found that it was necessary to drown out the opinions and voices of those who were influencing her in order for her to hear her own voice. Ani: Is that the person I’m going to be, that the minute it gets hard I give in? I give up? We’re all a little bit insane which is why we’re changing this industry. Inside of that, I know I am not done here. QUESTION Where in your world is it time to separate yourself from the influencing voices of others? Quote of the Week: “It’s in those dark moments where your true colors start to show up; where you decide you’re going to keep going even when you hit those hard corners.” — Danielle White “It’s going to get dark, it’s going to get hard, but don’t you dare give up!” — Anianne Rivera  

Krystal Coit, manager and backbone of DKW, is Ani’s guest co-host in this week’s episode of the Big Money Stylist. In this episode, the ladies have a conversation around the hiring and firing process, tips regarding communication with your employees, and how to handle emotions inside the workplace. Also, Ani has another whopper of a story to share! Please keep them coming! Send them to ani@hairextensionsecert.com or dm Ani on IG ani.dkwstyling. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Production Point #1: Systems & Processes Before Krystal moved into her current position as manager of DKW, she was at her former salon for fourteen years. She came into the world of DKW in the midst of a massive transitional period inside the salon approximately eight months ago (at the time of recording this episode). In conversations with Danielle, Krystal knew that the salon needed to implement some systems and processes, but what surprised her the most, and what has been the biggest challenge has been everybody’s personalities & emotions. “I don’t know what I was expecting, but it wasn’t people’s emotions.” QUESTION What processes and systems do you have in place to keep emotions from running wild inside your salon or business? Point #2: Emotion & Logic Ani feels she and Krystal are very similar when it comes to emotions and logic. “I feel like we’re not emotionless and at the same time realize that we are very fact-driven and very logical.” Ani used to think that the older one gets, the more one is able to compartmentalize and separate personal and business life…but that is not the case. As it turns out, age nor gender matter when it comes to feelings and emotions. Ani goes on to explain that one of the hardest things is when you have two people inside the same company/building who are dating. A lover’s quarrel brought to the workplace can create chaos and shit storms that affect everybody and everything around them. QUESTION What has been your experience with emotions gone wild inside of the workplace? Point #3: DKW's Hiring Process DKW is unique in how they approach the interview process, which involves at least3-4 parts. Rather than soliciting resumes, they request interested parties to submit a video about themselves which is followed up by a phone conversation with Krystal, and eventually, a conversation with Danielle. A video allows the team to get a taste of an applicant’s personality. They also get to see how they communicate and see if they are able to follow directions. If you’re in any kind of service industry, Ani feels it’s almost dangerous and risky to invite people in for an interview based solely on a resume. QUESTION What questions would you want an applicant to answer in a video they submit to you? Point #4: Are You a Good Fit? Ani: The worst possible thing you could ever do is hire out of desperation. When you do that, you’re going to hate them from the get-go, or when they show up, they’re not going to be what you wanted. The result is frustration all around, which leads to a shit storm. Krystal explains how in a salon, appointments sometimes run longer, especially at DKW where standards are high. And if something needs to be corrected, it’s going to happen – even if it means having the appointment run longer. A multi-step interview process allows you to get a feel for someone’s personality to see if they’re a good fit (or not) when situations like this arise. QUESTION As a result of this conversation, what changes are you going to make in your hiring process? Point #5:  Letting Someone Go As a business owner, there’s going to come a time when you’re going to have to let people go. For Krystal, “I have to work past my own emotion with it, especially if I have worked with someone for any period of time and have gotten close to them. At the end of the day, firing someone is a business decision, and I can’t let my emotions get involved with that.” Leading up to that process, there needs to be some follow-through on your part. It’s really important to be in communication with your staff with weekly check-ins. This helps you keep a pulse on where they are and if they have any concerns or issues, and it also creates a natural opening for two-way communication. Krystal also emphazises that documenting conversations is crucial – for all parties. QUESTION Are you being held hostage by someone inside of our business? If you are, what steps can you actually take to rectify that situation? Quote of the Week: “If it’s no longer working for you and it’s going to impede the growth of your company, letting go doesn’t have to be some big dramatic thing. Don’t think of it as a collision or an argument; it’s just a conversation. And sometimes it’s the conversation of hey, this doesn’t work anymore.” -Anianne Rivera “My advice? Go with your gut instinct when hiring. Make sure you have a process where you can see this person’s personality. If you don’t like them right off the bat, you’re probably not going to like them working for you. And finally, don’t hire out of desperation.” –Krystal Coit

Whether it's cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle & Ani as they have a spicy conversation on this hot topic in this week’s episode of the Big Money Stylist. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Pretty Little Liars No matter what you are purchasing, as a consumer, you put your trust in the professional to provide what they say they will be providing. There are artists playing the game of bait & switch, luring clients under the guise of providing NBR, yet providing anything but that. QUESTION What has been your experience with this, either as one who was baited or the one setting the bait? Point #2: “Oh, I Just Do Hair” Many artists come to BMS because they’re sick and tired of being looked at like a fucking joke, a common problem in the hair industry. If you want to be taken seriously, though, you have to take yourself seriously. That comes through constant practice and proper education. QUESTION What can you do to improve the way you view yourself? Point #3: Tracking the Right Numbers When it comes to marketing and social media, you might have a huge following, but what are your actual numbers when it comes to income? Ani: I had less than 1500 followers and was making $20k per month. Anything can be done with proper marketing and advertising. QUESTION Are you running the same shit show and just gaining popularity without filling up your bank account? Point #4: Stay In Integrity Whatever service or product you’re offering, you must stay in integrity. Danielle: Sadly, we’re at that point where people will say anything to get people in the door.  QUESTION What are you doing & saying to get people in the door and in your chair? Point #5: Consistency Danielle & Ani hold the vision of the brand going international, and with that, the integrity of the brand must remain intact. Because NBR is a very specific niche inside of the hair extension world, they are currently creating a manual with very specific verbiage and how-to’s for their trainers, thus assuring consistency within the brand internationally. QUESTION Where inside your world as an artist would consistency benefit you or your salon? Quote of the Week: “If you find yourself being triggered by a client or experience, ask yourself what part you played in feeling this way. What could you do to make sure this doesn’t happen again?” — Danielle K White “I’m going to have you consider that one crazy client every rare moment… you met a crazy client. But, if you feel like you have crazy clients all the time, you might be the crazy one! —Anianne Rivera

In this week's episode, Danielle & Ani share their insights on what it means to bring power that helps and power that hinders success within the salon. *This is an encore presentation of a previously aired episode from 2018. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Belief in Yourself Behind and in Front of the Chair Danielle: Having a niche, owning your niche, and being good at your craft creates power. The belief you have about yourself has an impact on your ability to produce. When I began my career in a small, rural town in Arizona, I believed there was a cap on my earning potential until I had one of those light bulb moments that created a shift within me. When I gained my power and realized the power of marketing, my business began to explode. Ani: Most stylists are stuck in the box of what they believe they can and can’t charge based on where they live and what everyone else is charging. It just takes one person finding their power and saying, “Fuck these rules, I’m not doing this! I’m going to make it up as I go because it doesn’t matter!” that leads the way for others to do the same. QUESTION Do you currently have limiting beliefs surrounding your income limitations or capabilities? What are they? Point #2: It’s an Inside Job Everything begins with a shift and story inside of you which oft times won’t happen until you’re mirrored back a new reality by individuals around you who show you what could be possible. This is exactly what the Big Money Stylist experience is and what the NBR tribe is all about. Ani’s inspiring ‘sink-or-swim-no-means-yes’ BMS journey and how she chose to make massive moves in her business is an example of making moves that first begin inside your head. One by one, she began letting go of the stories that were telling her, “You’re supposed to take on all clients and offer all services…you’re supposed to do everything!” QUESTION Who do you believe yourself to be? Who must you become in order to be, do, and have what you want? Point #3: The Toleration Game Your life and your business are a result of what you choose to tolerate. There’s a toleration game within stylists that paints the reality of how they treat themselves, what they have determined is the ‘right’ thing to do, what they have decided is the accepted modus operandi, and what is ‘artistically correct.’ So many stylists get stuck in the sacrifice game in the name of making money. Your power is obtained by what you’re committed to and drained from what you tolerate. Your life cannot become more than you tolerate. QUESTION What are some ways you are stuck in the Sacrifice Game by playing the Toleration Game? Point #4: Reversing the Frame The entire industry has been built to teach stylists to go to this place of powerlessness. The highest form of dysfunction inside the game of being an artist is where you don’t listen to your own voice anymore; where the client begins dictating your direction. Ani used to be at the beck and call of her clients until she reversed the frame and began seeing herself as the prize. She took control of who she allowed to sit in her chair by setting up an in-depth application process, which garnered greater respect from her clients as well as assisted in creating a thriving business environment on her terms. The empowerment she felt and experienced in her business bled into all aspects of her personal life. QUESTION Where in your business will reversing the frame change the game for you? Point #5: Create a Life That Actually Matters to You There are things you are tolerating that need to become intolerable to you. At the top of Ani’s list of intolerable’s: 1-tardiness and 2- being on call for your clients 24 hours a day, 365 days a year. What are the results in finding your own power and letting go of bullshit? Turnarounds, breakthroughs, explosive business success, and peace & calm in your life. Create a game and creation inside your artistic place that not only pays you what you’re worth but lets you enjoy your life outside of what you do in the business. QUESTION What are the top five things (behaviors, obstacles) you are tolerating inside your business, both in front of and behind your chair, that if you no longer tolerated, would cause your business to completely explode? Quote of the Week: “I would get to this place of burnout and say, ‘No, I don’t want to be there; I don’t want to do that!’ I love hair, and I love being in the game… but I’m going to set my own rules and create my own path.” — Danielle K White “I haven’t sacrificed shit, I’ve just let go of things that don’t work.” –Anianne Rivera

Are you the train wreck that people can’t stop watching? Do you spread gossip and negativity on social media? Or do you use Social Media as a tool to share and connect with others and to find inspiration? These are some of the questions addressed inside this week’s episode of the Big Money Stylist with your co-hosts Danielle White and Anianne Rivera. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: SOCIAL MEDIA TROLLS People who troll others on social media get a sense of purpose and validation from doing that. This attracts more haters and sparks even more negative conversation and energy. Danielle believes that “people who troll don’t give themselves permission to have success in life. They get stuck in their stories and patterns and don’t realize this puts a cap on what they can make and what they can do, literally preventing them from breaking through that threshold.” QUESTION Where in your world do you know that you are the one creating negative energy? Point #2: REBUILD & MOVE FORWARD Ani: “Everyone goes through shit in life. Some shit will break you, and then you rebuild yourself. Some stuff dings you, while other things crack you. It’s a matter of rebuilding yourself and moving forward.” “But some people are so stuck in the story of being a victim that they’re not even willing to go outside of it and see what’s on the other side because it’s all they know. They only know how to be mean and nasty; they only know how to spread vile and shit everywhere.” QUESTION Where in your world have you made a comeback and re-built your life? Point #3: TAKE A STAND The more you take a stand on anything, the more kick-back you’re going to receive. If you don’t have the guts to put yourself out there, how do you expect to make it further in life and in business? Danielle: “We teach our students to put out their content and then “put your blinders on.” Learn to take a stand, and then be prepared for the punches that roll in.” QUESTION Where in your life or inside your business do you know it’s time to take a stand, come what may? Point #4: ARE YOU THE TRAIN WRECK? Ani: “Do you see yourself as a train wreck? Everywhere you post, are you just talking shit on other people and bringing out the negativity? You don’t have to be Positive Polly but you can say, “Today was a shitty day, and here’s what I did to turn it around.” Or, “Here’s how I felt. Has anyone ever felt like this?” “At this point, I’m pretty much an open book and have nothing to hide. I’m not embarrassed about any decision I have ever made or anything I’ve ever said, nor am I embarrassed about where I am in my life right now. I LOVE my life both professionally and personally and am grateful for everything in it.” QUESTION Are you the train wreck that people just can’t stop watching? Point #5:  BEING OK WITH LETTING GO Having been raised inside the strict bubble of Mormonism, Danielle and Garrett began questioning everything they believed. Danielle felt like she was shrinking from the voices all around her telling her what to do, and in that space, there came a point where they had to be ok with letting go of certain relationships for a time. “From my own experience, I know if you have tunnel vision, even with your family and friends, and you just focus on you and do what you know you need to do, you WILL see results. Remember, results speak louder than words.” QUESTION Where in your world have you experienced this? Quote of the Week: “As I scroll through social media, sometimes I’ll get triggered, so I ask myself, “Why is that triggering me? Is there a piece of truth in what I’m reading?” —Danielle K White “There’s a purpose behind what we do. We stay here because we love it, because it’s important and because this is what we’re supposed to do. There’s something inside of us that fuels it.”

Welcome to this episode of the Big Money Stylist with your hosts Danielle and Ani who can hardly contain themselves as they share all of the new things happening inside the beautiful world of BMS and NBR. They also engage in an in-depth conversation about the role of egos and the slippery slope of entitlement. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: ISLA The unveiling of Danielle’s much-anticipated hair line, ISLA, is just around the corner and is only going to be available for the students inside of BMS Mastermind. The quality of the hair is top-notch and has been tested and rested by Danielle herself to ensure quality. It’s also going to make an artist’s jobs easier. There are twelve essential foundational colors where everything is pre-rooted, pre-toned, more grams per weft, and less silicone. In laymen’s terms, it’s the best of the best. QUESTION What are the issues you’re having with the hair currently available to you? Point #2: Get Off the Fence The doors of BMS (Natural Beaded Rose education) are closing in April for the rest of 2019 to any new students, so if you’re on the fence, now is the time to take action. Among the other benefits of being a student, with the shortage of hand-tied hair, not only will you have access to ISLA, but you will also get it at the wholesale cost. QUESTION Where are you in the qualification process? Point #3: BMS = Business, Marketing & Sales BMS is the acronym for Big Money Stylist but some students inside the program are referring to it as Business, Marketing, and Sales. “Everybody has a preconceived notion about what is possible to make, or where they need to live in order to make this work,” but BMS blows the lid off those stories. Ani: One of our platform artists who works five days a week, has one employee, one assistant, 2-3 chairs, and a tiny salon did $75k of her own sales in February. QUESTION How has your income changed since incorporating NBR and BMS into your business? Point #4: You’ve Been Declined In order to be admitted into BMS Mastermind, one of the requirements is to fill out an application, each of which is individually read by head trainer, Ani. She’s the one who gives either the stamp of approval or the letter of denial. Grounds for denial include: 1-you are not currently licensed 2-you’re currently not doing hair or 3-how you respond to the questions. While it might be perfectly natural to have the thought that you already know all there is to know about hair and business, placing that on an application is not the way to get your foot in the door. QUESTION Inside your world, what has been your experience when you have had the attitude of knowing it all? Point #5:  Show Me the Money As an artist inside a salon, if you find yourself at a crossroads and are trying to do things differently, the best way to approach your boss is to show them the numbers. Don’t just tell them your vision, SHOW them the numbers and the potential. In the long run, egos and entitlement can only serve you to a certain point. If you’re that person that says it’s not possible to make “that kind of money,” you’re selling yourself short. If you don’t have an open mindset, that leaves you stuck in your beliefs of what you think is possible. QUESTION How has expanding your vision of what is possible opened up your world? Quote of the Week: “As business, hair, and marketing evolve, you also have to evolve if you want to keep up with this game.” —Danielle K White “Our artists are having massive results, ranging anywhere from $10k up to $75k per month!” –Anianne Rivera

The girls are back this week sharing stories, experiences, and plenty of laughs in this episode of the Big Money Stylist.  Danielle and Ani describe how having a Salon Manager and having systems in place make all the difference in the world in all facets of the business.  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Salon Managers Both Danielle and Ani agree that if you have a full salon and don’t have a Salon Manager you can FULLY TRUST, or software in place to assist in the managing, you’re pretty much fucked. And by the way, do not make the mistake of giving this job to one of your hair stylists. When she first opened her Salon, Danielle used to manage everything on her own. As her salon grew and expanded, she reached the point where it all eventually became too overwhelming for her to manage on her own. QUESTION What is your experience with Salon Managers? What difference have they made in your salon? Point #2: Juggling Too Much? Danielle: I’m very clean and appear to be very put together…but I’m not. I’m very passionate and driven, artistic and detail oriented…but there’s a BIG difference between being organized and being detailed. And then if there’s too much detail, I get overwhelmed. Even if you’re detail oriented, when you’re trying to juggle too many things, shit falls apart. And then when you’re looking to add people to your team, you have this thought of “nobody can do it my way.” But.. is your way always the most effective way? QUESTION How has trying to juggle it all worked out for you? Point #3: Follow-up & Referrals Nothing says cheap hair like “Text me for appointments!” When you do this, you’re not taking yourself seriously, nor are you gathering pertinent information. Not only that, people tend to slip through the cracks this way. Danielle and Ani teach their artists that they will have better results in creating longevity with their current clients when they follow-up with them rather than going with the churn and burn mentality. It’s great to have social media for marketing, but oft times the gold is in the referrals. QUESTION Are you currently adhering to the churn and burn mentality? What is one thing you can do to change that? Point #4: You’re On the List You take yourself and your business more seriously by staying organized and creating systems, collecting information from clients, and creating a better overall client experience inside of your own space and salon, whether you’re doing it by yourself or you have a whole team working behind you or with you. Danielle: Sometimes as small business owners, we forget to have the bigger mindset like Nordstroms or Bloomingdales where once you become their customer, you’re on their list and you begin receiving a stream of steady emails in your inbox. Sometimes you’re annoyed, and other times you’re really glad they sent you that suggestion or tip. QUESTION What system to you have in place that captures clients’ emails and other pertinent information? Point #5:  What Is It Costing You? Danielle: The moral of this story is, if you’re in business, start creating better habits, patterns, and behaviors right now; start utilizing systems and actually figure out how to use them so they benefit you. Educate yourself more on marketing and not just posting a pretty photo and saying “text or dm me.” Systems are created to free up space to enable us to do our Art. What is the cost of trying to “do it all,”especially if you’re a mom? QUESTION As you step back and take a look at your business, what is one system you can add that will ultimately free up time and space for you? Quote of the Week: “Systems free up your time and enable you to concentrate on the art.” –Danielle K White “ALL of my time, energy and space – EVERYTHING – goes to my artists inside of BMS and Mastermind.” –Anianne Rivera

The White’s are in the studio this week having a conversation about the importance of clear communication and framing as an Artist, especially within the elite luxury experience of Danielle’s creation, Natural Beaded Rows. *This is an encore presentation of a previously recorded episode. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: The Bigger Picture In 2010, Garrett was the man behind the camera filming Danielle’s first educational videos for the Natural Beaded Rows Extension method she created. While editing her first video, the thought of “Who do you think you are?” entered Danielle’s mind, which thought was quickly replaced with, “You have no idea how many people this is going to impact.” QUESTION Where did your journey begin as an artist? Point #2: Clear Communication Artists have to powerfully communicate with clients what they’re going to do before the appointment begins. As an artist, you must own that you’re the expert. It’s your job to lay out the facts and the outcomes so the client knows exactly what to expect. QUESTION How do you set yourself apart as the expert? Point #3: Framing Inside of Seduction Framing is the reality when it comes to seduction and assisting people to make better decisions. It’s the ability to put a particular story around the way someone views something. What framing does is create for the individual who is going to buy from you price elasticity. Our story about what we’re going to pay for something opens up and actually becomes something bigger because of the new frame. QUESTION How are you framing the experience your clients receive? Point #4: NBR is the Bently of Extensions When you’re dealing with high-end services, you’ve eliminated 90% of the marketplace. Let them go somewhere else. When we talk about Natural Beaded Rose, we’re talking about a luxury product that helps people change the way they see themselves. QUESTION What elite experience do you provide for your clients? Point #5:  Communication Equals Cash The conversation of power inside of a frame of elite services exists when the client is in the chair, but they’ve already moved themselves into that place. Pricing and communication become simpler because you’ve already been communicating the value of that service from the very beginning. QUESTION What can you do to improve the way you communicate with your clients about the services you’re providing? Quote of the Week: “What framing does is create for the individual who is going to buy from you, price elasticity.” –Garrett J White “When you have a niche or specialty, you can get away with charging a little more. Part of it is because you’re an expert in that niche.” –Danielle K White

From knowing your numbers to recognizing when it’s time to create space for yourself as an Artist, in this week’s episode of the Big Money Stylist podcast, Danielle and Ani take on areas of the hair industry that are vital to one’s growth, success, and sanity. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Don’t Quit Danielle: It’s not until you hit so many “Oh shit!” moments that you actually start having a little more respect for people who have done what you’re doing, even if you don’t like them. Shit’s a lot harder than you think. There were so many times I wanted to quit but didn’t. And in the not quitting, I have become a better educator, a better person, a better mom. QUESTION What have you learned about yourself by not quitting? Point #2: Continuing Education Continuing education is key inside of the hair industry, both for the student AND the teacher. Danielle and Ani agree the more they teach, the more they learn how to become better educators. Ani: By scaling down inside of BMS we’re really pouring into the 250 students we have. Each week we have a small group of 15 students where the attention to detail is making a huge difference in their work. QUESTION Where in your world do you know you need to level up? What steps are you taking do to so? Point #3: Do the Work What has frustrated Ani for so long is when people look at her life and her job and only the fun aspects of it – the podcasts, being on stage, teaching, hanging out with Danielle – and want to experience ALL of that but are unwilling to do the work required. Ani: “In reality, that is a minuscule amount of what I actually do. Everything else I do doesn’t look fun. It’s a lot of work. It’s a lot of late nights, a lot of early mornings. You’re telling me you want to step into the company, get paid as a trainer underneath the umbrella of DKW, NBR, and BMS…but you don’t want to do any work for it?” QUESTION Where in your world are you unwilling to do the work required? Point #4: Know Your Numbers Ani: By the time artists attend BMS, many are nearly through with the industry. They’re working tons of hours and making next to nothing a lot of times. Danielle: If they actually looked at their numbers based off on the number of hours they’re working, even if they’re super successful, a lot of them want to break down and cry. Danielle: When I first started out, I was doing my numbers but they were very vague and were based on the deposits in my bank account. What I’ve learned is the power lies in the ability to look at your numbers and know how to adjust and problem solve so you’re constantly moving forward, otherwise, you’re regressing. QUESTION When is the last time you looked closely at your numbers? Point #5: Create Space to Breathe Danielle: When you own your own boutique, it’s not just the physical hours spent doing the art; there’s SO much more that goes into it. And without a full team supporting you, it’s so easy to run yourself into the ground. Ani: Once you start getting to overwhelm, it leads to exhaustion and irritability. EVERYTHING in your life is affected and you find you don’t have time to breathe. You NEED space to breathe. It’s vital for your sanity QUESTION Where are you missing out on opportunities because you’re feeling overwhelmed and can’t see the clear picture of where you currently are in your business? Quote of the Week: “Don’t call yourself an educator and an expert inside of education if you don’t have reps educating. If you’re a client, do your research! Whether you’re going to a class or a salon, make sure you go to somebody you feel comfortable with AND who has reps inside of the industry you’re looking to get the service from.” –Danielle K White “It’s so cool to actually see people willing to go forward and do the work without feeling entitled, knowing it’s going to take more than one day, more than one mannequin head, and more than one client to actually become good at something.” –Anianne Rivera

Do you ever feel like you’re constantly worrying about the next part of your life, but then you realize you’re smack dab in the middle of what you used to look forward to? Join Danielle and Ani as they have a lively conversation around the topic of gratitude in this week’s episode of the Big Money Stylist. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Recognize the Wins Danielle: If I could rewind to just three years ago and see me now, I’d be like, “Oh my God! I did it! I made it!” If you don’t stop to have gratitude for who you are or how far you’ve come, you will become a miserable, unhappy person. Inside of that energy, the ability to create and expand is severly diminished. QUESTION In this moment, what is one thing you’re grateful for? Point #2: Things Aren’t What They Seem The problem with social media is that most people tend to only post the highlight reel of their life, which gives a false impression of the way their life really is. Inside of that world, it is so easy to get triggered by what we see as we’re scrolling, which can easily throw us off our game.. QUESTION When is the last time you posted a scene that wasn’t from your highlight reel? What’s stopping you from doing that? Point #3: The Drama Club When people are on the prowl for drama, they don’t always realize they’re being sucked into it. It makes you wonder what else they could be doing with their time, and what amazing things could they be creating. Find something in your life that gives you purpose, something that isn’t drama-driven. Ultimately, drama doesn’t serve you or make you happy. And, it trickles down into every aspect of your life. QUESTION Are you queen of the drama club in your life? How is that really working out for you? Point #4: What Triggers You? Was it a bad day, or was it a bad two minutes that you stretched into a whole day? What are you paying attention to? What triggers you? What are you focusing your energy on? There was a time when Danielle was a slave to her workout routine, so much so that if she didn’t get her workout in for the day, she became Monster Mommy. QUESTION What are some of the things that trigger you and send you into the land of Monster Mommy? Point #5:  Gratitude & Intentions Ani: Every morning when I wake up, I write down something in my journal that I’m grateful for. I also set an intention for the day. Sometimes my intention is creation, space, or freedom, while other times it’s just letting the day unfold as it will. Starting my morning like this always puts me in a good frame of mind. QUESTION What are the daily rituals and habits that set you up for your day? Quote of the Week: “We can’t rewrite history, so the time you invest THEN, matters now. It’s important to take moments where you have that quality time with others so that you can live a life where you feel like you're having moments that matter." –Danielle K White “I LOVE what you just said that social media isn’t free. You pay for everything in your life one way or another, and not necessarily with money. You pay for it with time and with energy, and that’s massive, which I don’t think most people realize.” –Anianne Rivera

The driving message in this week’s episode of the Big Money Stylist is setting intentions for 2019. What makes you happy? What do you want for yourself and your business this year? Danielle and Ani share some of the things they are excited about for 2019 and why setting up your year instead of just letting things happen is crucial to your happiness and success. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Looking Back to Look Forward Ani spent 2018 grinding and working. She didn’t take a vacation and she didn’t go anywhere. She had just moved to Cali, BMS was growing, and she was super stoked for what lay ahead of her. She essentially carried BMS in 2018. Danielle feels as though Ani took on BMS as her own little baby in 2018. “Ani is the Sam of Warrior Week. When you take on something as your own and when you’re an entrepreneur starting something, you take everything to the core. Ani gave everything she had and more.” QUESTION What are some of your patterns and behaviors from 2018 that you want to course correct in 2019?   Point #2: Take a Step Back and Watch it Rise After years of carrying on at a high level, including all of the stress that comes along with that, Danielle let go a couple of years ago and passed the torch to Garrett. She had reached the point where she was ready to let her ‘baby’ go. Danielle: I think in life you have to do that. You have to let go and see how things will go; how others will handle things without you. It turns out, people step in where they need to. It gives other people the opportunity to rise, and everyone as a company can rise together. QUESTION Where in your world is it time to let go of something? What is it?   Point #3: Delegate to Create Space So many women have a hard time letting go, even when it comes to something like hiring a house cleaner or nanny. Danielle recently reaped the benefits of delegating some of her Christmas preparations and tasks, which created space in her soul. Ani keeps her place very organized and clean, but after back-to-back trainings last year, at times it looked as if a tornado had hit. She has recently hired her first house cleaner and is so stoked to have her come in once a week. That represents freedom for Ani. QUESTION What is one thing you can delegate today that will free up space inside of your soul?   Point #4: Freedom From the outside, Ani appears to be a very system-oriented get-shit-done type of person. But on the inside, she is a very free-flowing person who loves to explore and take adventures. For Ani, 2019 is all about creating freedom and space inside of her life. Danielle doesn’t want to book out her appointments too far in advance, otherwise, she feels like she isn’t able to take a vacation or time off. It’s too easy to let months pass and suddenly you realize you haven’t gone anywhere; you haven’t done anything but work and grind. QUESTION What is your idea of freedom? What does that look like for you?   Point #5: Celebrate the Little Wins Ani: You don’t just have to wait for really big things to celebrate the WINS. It’s the little WINS that remind you, ‘Oh my God, I’m doing this!” You have to be happy over the small little things because if you wait until the really big things to happen –  the ones that happen every blue moon – you’ll spend most of your time unhappy. Danielle: If you’re feeling slightly overwhelmed, just remember that it’s the little things you implement that will slowly make a big impact. You will suddenly realize how much you have accomplished in a short period of time. Just take things day by day, one step at a time. QUESTION What are the little WINS you are celebrating today? Quotes of the Week “You can create when you have freedom. If you are not free, you cannot create and you are just in grind mode. People who keep really busy aren’t progressing forward, they’re just going in circles.” — Danielle White “It’s not that we want to do more because we’re so unhappy, its because we’re so excited about what we do and love it so much that we just can’t help it! Because I see these targets so vividly in my head, it might as well already be a movie I’m watching. It’s going to happen!” –Anianne Rivera

As the doors of 2019 fly wide open, Danielle and Ani are hitting the ground running! BMS University and Mastermind are off to a strong start as the entire crew takes steps to build a strong foundation and an unstoppable team of Elite Artists. The driving message in this week’s conversation is to just jump in and go! Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....Power Point #1: Choose In Ani is beyond excited for the changes taking place inside of BMS and has been conducting back-to-back interviews for those applying to the newly revamped Mastermind program. “It’s so cool to see how proud they are after all of their hard work, dedication, and everything they have accomplished. It wasn’t a matter of them paying a fee and showing up; they earned their place in Mastermind.” QUESTION What have you worked really hard to accomplish? How does it make you feel?   Point #2: State of Overwhelm Danielle believes that when you’re in a place of feeling burned out or stagnant, one of two things usually needs to happen: either decrease business or increase business. “Both places can be really scary to be in. A lot of times, people a) don’t know where to start or b) they start brain scheming this far out path that overwhelms them. QUESTION What are some choices you can make today to begin moving forward?   Point #3: The Power of “B” Danielle: If you don’t know the things you need to change, then going over the facts is one thing you can do. Every time you do that, you discover things that you can improve upon. Start there and then just keep taking the next step. “The power is in the“B” because that means you started. When you start something and are consistent with it, you never know where it can actually take you.” QUESTION Where in your world do you know you need to take that “next step” but have been putting it off?   Point #4: Be Willing to Fail Ani has always been one to accept a challenge from Garrett and Danielle. From the very beginning, she has jumped in, no matter what, and recalls a moment when she failed miserably but learned a huge lesson. The ladies both agree that anything you do that you haven’t done before, you’re going to suck at it. The fact that you’re actually doing it says a lot about you. QUESTION What is one lesson you have learned because you were willing to fail?   Point #5: Focus on the Basics Danielle: You can’t be given a big break when you’re not ready. You don’t get there overnight; you have to become that person and that character. Everybody wants these big breaks but you really just need to simmer down and focus on the basics first. If you can’t consistently do the small things, you can’t expect to do the big things. QUESTION Where in your world is it time to return to the basics? Quotes of the Week “Take each step as it comes, and you’ll figure things out as you go. Stop trying to have a map of how you’re going to do it all.” — Danielle White “You can never find anything beautiful or amazing, and you’ll never find your place if you don’t start doing something.” –Anianne Rivera

Danielle and Ani ring in the New Year with a conversation about Social Media and how to best utilize it to your advantage. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Value Your Energy There are people who spend huge chunks of their day leaving nasty comments on other people’s art, blogs, and photos. Since we’re all human, we might be thinking what they’re saying but we don’t actually type it. Ani: That’s so much negative energy. My bubble, my space, and the people I surround myself with – I value that energy so much that I would never think to take the time to be purposefully nasty to someone else. QUESTION What have you been giving energy to that is no longer serving you?   Point #2: Tool or Trigger? Danielle and Ani agree that things don’t trigger them the way they used to. They no longer allow in their space nor do they give energy to certain things or people. Danielle: Social Media is a beautiful tool. You either use it to be social OR you use your social media as a tool. If I’m going to run a successful business, I have to be in a place of creation. If you let all these trolls bog you down, then you’ll start second-guessing everything you do. QUESTION How has Social Media benefited your business because you are using it as a tool?   Point #3: The Art of Reframing Ani suggests using the art of Reframing when people say negative things about you or your art. Reframing is interpreting what people say any way you choose. Ani: Our initial reaction is to protect and defend ourselves. But don’t let some asshole make you play small. Don’t stop putting out your content, your videos, and your photos. At the end of the day, you can’t make everybody happy. QUESTION Where in your world would the Art of Reframing change the game for you?   Point #4: Block & Delete Danielle believes that if you’re willing to put yourself out there on social media to build your business, just understand that when people say negative things about you, that’s a part of the game. She reminds us to stay the course, delete those people, and block those people. “Be confident in what you’re doing and where you’re going. If you’re getting results by putting yourself out there, that should be enough validation about you and your path. You don’t need to deal with anybody else’s shit regardless of what they say.” QUESTION Who do you know you need to block or delete on social media? What are you waiting for?   Point #5: Protect Your Space Ani: At the end of the day, people are judging you based on their perception of you. Those who speak negatively about me don’t even know me, so why would I ever give them retail space inside my mind when they don’t deserve it? Danielle: If you find yourself obsessing about someone or something, where else could you take that energy? What could you do to put that energy towards something that actually benefits you, that helps you in business, and that helps you in life? QUESTION Who or what are you allowing to take up space in your mind that is ultimately sucking the energy out of your life? Quotes “Don’t fucking defend yourself over a troll. They’re not worth your time. Instead, focus on yourself and your business. If you’re comfortable with who you are, keep that tunnel vision; keep plowing forward. You don’t need to waste your time defending shit.” — Danielle White “I encourage you to go through your social media and gut or unfollow people. Whatever you need to do, just do it. Anything that affects your peace of mind, and your sanity – your happy place – is NEVER worth it.” –Anianne Rivera

As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation about the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019? Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power   Point #1: Self Care Both Danielle and Ani agree that hairdressers tend to have the most awful eating habits, oftentimes relying on Starbucks to get them through their long days. It’s imperative as hairdressers to take care of ourselves precisely because we are on our feet all day long. As we practice self-care, we not only feel better, but we also deliver better results to our clients. QUESTION What small, sustainable action are you committed to begin implementing today that will lead to a healthier you in 2019?   Point #2: Arm Yourself With the Facts Danielle and Ani have seen many students in their program know what they need to do that would lead them to the success they are desiring, but end up cheering others from the sidelines instead of stepping into the game themselves. Getting down to the facts and nitty-gritty details takes artists out of the overwhelm mode and puts everything into perspective. Doing this is difficult for many artists because they don’t want to see where they really are. QUESTION What are the facts telling you? What are you going to do about it?   Point #3: Progress or Regress You can be in a good place in your life and know there’s another level; there’s always another level. You don’t have to be unhappy where you are in order for you to want to achieve more. Sometimes you will go into maintenance mode, but if you’re not progressing, you’re regressing. It’s not like you have to take huge leaps and bounds every single day, just do the tiny little things that will consistently move you forward. QUESTION Where inside your world are things going well? What would the next level look like for you?   Point #4: I Don’t Have Time You have to be willing to make a change at some point and not be so stubborn. At the end of the day, it all comes down to prioritizing. You get to create whatever you want. Oftentimes, it’s a matter of looking at your life through a different lens and being willing to invest the time into the things you say you want. QUESTION What are you telling yourself you don’t have time for?   Point #5: Reps Lead to Success When you start anything that is new to you, you’re going to feel uncomfortable in the beginning. Think back to how you felt when you first started doing hair, or when you recorded your first video for marketing. When you see where you are today in any area of your life, you realize that the more you do something, the better you become and the more you like what you’re doing. It’s a natural progression. QUESTION What area of your business are you currently experiencing discomfort? ACTION STEPS HEADING INTO 2019 “Don’t be afraid to go outside your comfort zone. Dream Big! Be willing to do the work by creating new patterns and behaviors that actually move you forward to your desired targets.” — Danielle White “Grab your journal and start writing: What are the facts about where I currently am? What do I want my life to look like by the end of 2019?” –Anianne Rivera

Whether you’re a hairdresser, entrepreneur, businessman or businesswoman, you’re bound to find massive value and enjoyment in the Big Money Stylist podcast. This week, creator and founder of NBR and DKW Styling, Danielle K White, and head trainer, Ani Rivera, have a riveting and spicy conversation around the many facets of Profit. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Not Just a Hair Class BMS education is not your typical hair industry education, by any means. It is highly sought after with limited seating, thus making the enrollment process less than typical as well. It is extensive and is taken very seriously by the team. Coach Ani: BMS education is not normal: it’s hustle, grind, and commitment like never before, beginning with an intense three week lead up to the actual three-day event. Now we know what to look for in the applications that come in because we’ve gotten really clear on the different traits of those we want inside BMS, who will be a good fit for us, and vice-versa. QUESTION Where in your life are your hustle and grind lacking power and commitment?   Point #2: Communication Styles Coach Ani: The way I message Danielle is the same way I message Garrett – brief and to the point. When I hired Morgan on as my assistant, I told her don’t be offended, I’m not trying to be a dick, but I’m a very direct person and my mind moves very quickly. Danielle: I can’t play that role with Garrett because I’m his wife. When I have done that in the past, he would spout back at me as if I were a dude, then I would say fuck you buddy and get irritated. Now, I reframe it as a question, “Would you like to do this?’ Underneath it, though, I’m thinking “we’re fucking doing this!” I put the two emojis with a heart and sometimes with a flame, and he responds: Yeah, love it babe, fist bump… instead of being mad. It’s all about the packaging and the pre-frame. QUESTION What different communication styles do you use with the most important people in your life?   Point #3: Hats, Lids, and Boxes Coach Ani: When you wear so many hats, something can trigger you. If you try to solve it while you’re upset and pissed off, you’re not actually going to get a great solution. I never speak out of anger. If I’m that angry, I know I need to take a step back and quiet down. I don’t curse, I don’t scream, and I don’t yell because you can never take any of that back. I reel it in, reframe it, let it go, and move forward. Danielle:  Everybody has their level before they reach the point of explosion. Garrett is 1-2-3 BAM!  –  whereas I have to go through 16 levels before I’ll flip my lid. If you have two people who flip their lid simultaneously, you can’t have a productive conversation and are no longer in a logical space. If I step back and compose myself, Garrett comes back down into his box, and we’re able to have a logical and somewhat productive conversation. QUESTION What is your go-to response when you get triggered?   Point #4: Visions and Targets Coach Ani: When you get clear on what you want and set a goal or target, in the beginning, it has to be specific. If you say, “I just want to have the perfect client,” or “I just want to have more money,” what does that actually look like for you? Everyone’s picture is going to be different – the perfect client for you may not be the perfect client for someone else, or the amount of money you want may look different for someone else. Get specific, and at the same time, be flexible. Danielle:  I don’t create some kind of a vision board; they’re messy and look like a five-year-old’s collage. Also, I’ve noticed my Vision will change, so if I’m stuck on what I’ve put on this board, that can hold me back. If I’m so focused on this “one thing,” what other opportunities am I missing out on? When people have a set plan and shit goes sideways, where the plan doesn’t pan out or come to fruition, it creates chaos and confusion in their lives, and they plummet. My take on it? Shift your plan and change your story. QUESTION Where in your world have you been so set on a particular outcome that you have missed or turned away other opportunities that have shown up along the way?   Point #5: Vulnerability Coach Ani: One of my biggest weaknesses is being vulnerable. Garrett told me that I have one of the best poker faces. It goes stone cold, stoic; that’s how I am feeling. But underneath, I know it’s a hurricane. Even when I start crying, my face doesn’t change. I’m a literal weeping statue. When it comes to my students telling me some of the gnarliest shit I have ever heard in my life, it’s poker face, and I can’t let it affect me Danielle: When you’re coaching individual students and they’re in a painful place, if you’re both in tears at the same time, you’ll get nothing done. There’s a time and a place when vulnerability sets the stage and melts the audience, but when you’re trying to get shit done, it’s not effective. It’s learning to use your superpowers as needed. QUESTION What are your feelings about vulnerability: Strength, weakness, or both? Quote of the Week: “Stay consistent, follow your heart and intuition, and be able to logically back it up. Shift your gears and start going in the direction you feel like you should be going. As you follow your plan, you never know what opportunities will open up along the way.” — Danielle White “I encourage you to look at what you’re doing right now inside of your life and business. If you recognize that you have put yourself into a box because “I thought I wanted to do this,” or “I’ve been focused on this one goal so much,” rearrange it, journal about it, meditate, and do whatever you need to do to get yourself out of that box.” –Anianne Rivera

*This week's podcast is a special encore presentation of an episode that was originally published on June 12, 2018.* On the heels of a wildly successful BMS Convention, Danielle and Coach Ani are back in the studio having a candid conversation about Production in this week's episode of Big Money Stylist, which continues to top the charts as the #1 podcast in the category of Fashion & Beauty in iTunes. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Production = Action Coach Ani: Production is doing the actual work that’s required in order to move forward. We love that you’re listening to us, but it doesn’t actually count as ‘the work.’ The work is what you do behind and in front of the chair to grow your business, not just listening to a podcast. Danielle: Many people tell us how motivating we are, yet if you’re not actually doing the work, it doesn’t matter that we make you feel warm and fuzzy on the inside. A lot of people will tell me they’ve changed their mindset, yet you have to have the work to follow up with. QUESTION What does Production mean to you?   Point #2: The Choice Danielle: BBMSCon 2 was so amazing and was filled with so much good insanity. I launched my brand seven years ago and didn’t really take it seriously until the last two years. I literally want to impact the entire industry. Coach Ani: To think this all started with you, Danielle. We had 350 artists inside of one room to learn NBR and to learn business systems and processes – and this all started with you making one choice 7 years ago. QUESTION Looking back, what is one choice you have made that has entirely changed your life? Point #3: Reps Bring Success Danielle: We can only teach what we have experienced. You have to be willing to put in the work. I used to be that asshole who thought that all I needed was a new camera lens, then I’d be an amazing photographer. That’s a starting point, but first, you have to actually commit, which is the biggest thing we stress at the events. You have to throw yourself in the mix and know that part of that is fucking it up, learning from that, and moving on. You can’t put a price tag on experience and reps. We always tell our students – just get some reps under your belt with NBR, marketing, and photography. QUESTION What one area of your life could use more reps? Point #4: Do the Work Coach Ani: We’re not here to save you, we’re here to help and guide and push you. The path has been paved. There are so many people that have walked that path and have succeeded. There’s proof.  But if you have to be willing to do the work. Danielle: You have to let go of your ego and submit to whoever the teacher is at that moment. If you’re taking a class and submit to the process, you will learn and grow more as an individual. You just will. I’m here, I’m going to do the work, I’m going to submit to the process, even when your ego steps in. If you submit, you will be successful. QUESTION What area in your life are you committed to doing the work consistently? What are the results you want to achieve in that area? Point #5: Grant Yourself Permission Danielle: Once we saw the amount of work both of our businesses had done, we knew it was doable, but we had to give ourselves permission to say, “This is the new version of me, we’re not going back.” It forces you to level up your life even more. Ani: I used to think how cool it would be to have a convertible and drive it up and down PCH. That’s all I ever wanted. I saw the Mazaradi, my dream car and I had this conversation with myself, “You can’t do that, that’s insane.” Then I said, “Wait, why can’t I? I work hard, I live by the beach, this is what I’ve always wanted, don’t I deserve it? Yes, you fucking do.” QUESTION What is something you need to give yourself permission to do? Quote of the Week: “When you’re put in a place where ‘it’s on me,’ I believe most people will rise. It’s crazy for me to think how unwilling we are as human beings to put ourselves in situations where we can rise, and step out of fear of failure.” — Danielle White “The life I lead now is such a reflection of the amount of work I put into everything.” –Anianne Rivera

Clear communication, structure, and leadership are some of the topics that Danielle and Ani take on inside of this week’s episode of the Big Money Stylist. Although it’s hard to put the CEO pants on if you’ve never actually been a CEO, learning to walk in another’s shoes is something we can all benefit from. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Don’t Cross the Line Danielle: I feel like I rode the friendship train out too long with no structure, so when I did try to lead, no one gave a shit; nobody respected me. What she has learned is the importance of establishing lines and defining roles inside of her business and her personal life, making certain not to overlap the two. QUESTION Where in your world is it time to establish lines and define roles? Point #2: Clear Communication During walk & talks and weekly team meetings, you are able to find flaws in the system and nip them in the bud instead of having them drag on and on. When you don’t have communication, stories are birthed, and from there, everybody assumes their story is true; feelings are hurt, people feel misunderstood, and it becomes a chaotic shit show. QUESTION As a salon owner, are there things weighing heavily on your shoulders that you’ve been avoiding discussing? Point #3: Contracts When it comes to signing contracts, some artists have this feeling of, “How dare you ask me to sign a contract! We’re friends! We had tequila one night!” One of the biggest parts of contracts that artists have a problem with are the non-competition and non-solicitation clauses which in reality, are in place to protect the business. QUESTION What are you doing to protect your business? Point #4: Risking All As a business owner, you take on ALL of the risk. You also pay for and provide everything for the artists who are working inside your salon. Putting yourself in the shoes of a business owner, how would you feel and react if one of your artists decided to leave, giving their number to all of your clients on their way out? QUESTION Where in your world are you taking all of the risk and are letting others take advantage of you? Point #5: Structure Danielle loves the freedom of being an artist, and also realizes that in order for her business to thrive, she can no longer fly by the seat of her pants. She has learned that she has to surrender a little and allow structure to come into play. There comes a time when you have to put your CEO pants on and make the hard decisions that have to be made. Ask yourself this question: If this was mine, what would I do? QUESTION As a salon owner, where have you been slacking and because of it, and things have gotten a little out of hand? Quote of the Week: “I’m putting my giant CEO pants on and moving forward. I will turn every fucking corner you put in my way.” — Danielle White “Things not being voiced creates resentment and hard feelings. There comes a point where you can’t even turn the corner because the sidewalk’s gone; it’s too late.” — Anianne Rivera

It’s the best of both worlds in this week’s episode of the Big Money Stylist where Lala Land Danielle and fact-driven Ani come together to have some candid conversations around the topics of entitled artists, being a business owner, and never giving up, even in your darkest hour. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: # The Naive Asshole In a recent training inside of the BMS network, an artist revealed that she was the product of a walk-out inside of the salon she had been working in. Now that she is trying to start her own business, she realizes how much of an asshole she was. At one time, Danielle was also that naive asshole who didn’t have the respect for those who had blazed the trail before her. QUESTION How are you currently being a naive asshole? Point #2: It Takes Mad Skills While many think they have what it takes to be successful in business, oftentimes they lack many of the skills necessary to actually do the job that would make it successful. It’s the little things you don’t think about, plus you assume you’re just going to walk in and ‘own the world.’ It’s never as easy as you think, ever! QUESTION In what area do you know it’s time to increase your skill level? Point #3: Risk Takers People forget to put themselves in other people’s shoes and are so quick to judge, not realizing there are a lot of hard decisions business owners must make. They can gather opinions of others, but at the end of the day, the final say-so will forever fall on the shoulders of the business owners who are also the ones taking ALL of the risk. QUESTION Are you prepared to take on all of the risk inside your next business decision? Point #4: Change the Frame Many people equate change with betrayal, no matter how hard you nail it in that a business has to be successful, and that change is sometimes necessary for that success to happen. If something is not working, putting blinders on is not going to get the job done. A new frame must be established, and those who want to remain in the old frame and are unwilling to move forward with the new one, must be let go. QUESTION What new frame must you step into in order for you to move forward and progress? Point #5: Letting Go of the Noise Ani’s experiences over the past few months had thrown her into a state of chaos. She took a step back and found that it was necessary to drown out the opinions and voices of those who were influencing her in order for her to hear her own voice. Ani: Is that the person I’m going to be, that the minute it gets hard I give in? I give up? We’re all a little bit insane which is why we’re changing this industry. Inside of that, I know I am not done here. QUESTION Where in your world is it time to separate yourself from the influencing voices of others? Quote of the Week: “It’s in those dark moments where your true colors start to show up; where you decide you’re going to keep going even when you hit those hard corners.” — Danielle White “It’s going to get dark, it’s going to get hard, but don’t you dare give up!” — Anianne Rivera

In this episode, the White’s tackle this reality: Most Artists are slaves behind the chair who are searching for a magic pill or magic checklist to success, and they’re looking for a Savior to bail them out. Danielle and Garrett share how Artists can flip that story and take a stand for themselves as an Artist AND a Marketer. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Magic Pill? When Artists sign up for a class or seminar, they pay the fee and then want a play-by-play action book to success. They’re looking for that magic pill or magic checklist. Danielle explains that’s not how business works. The easy part is paying the money and signing up for the class; the hard part is actually doing the work. QUESTION What have been your expectations re a Magic Pill to success?   Point #2: Slave Behind the Chair Hair stylists have a problem: They’re slaves trained in an industry and by a society that says, “You are not an artist, you are a slave and will come in the days and hours that I want.” Inside the slavery game, you have a second game which sets up Artists to look for a Savior. The life is being sucked out of so many Artists in the industry – the art, the fun, the joy, the passion – and they are slowly dying. QUESTION How has being a slave behind the chair worked for you thus far?   Point #3: No Salvation In Checklists An Artist with a slave mentality can be given a checklist or formula, but they will not see the actual art around the science of the checklist, nor have the intuitive knowledge to be able to move with the ebb and flow in and out of the formula. As they attempt to find salvation inside of these checklists, Artists begin looking at them as commandments to salvation, but they will never set them free. QUESTION How is this conversation opening your eyes and helping to change your story? Point #4: How Do I Get Leads? There are four things you need to do every single day: 1) Livestream Video 2) Elite Photos of your Before and After work 3) Audio through podcasting or communication with clients 4) Text via FB page as a blog, an actual blog, or writing email copy. The Artist slave asks, “What is the checklist?” We tell them: The Daily 4. Their response? “But Garrett, I don’t have enough time!” The challenge is, you want to be free but you’re so busy being a slave that you can’t actually hear nor do what’s actually required to set yourself free. QUESTION What aspect of the Daily Four are you going to implement first?   Point #5:  Micro Wins Micro Wins is an actual strategy used in Military Training and inside of big business. You have these big visions for change but the problem is, you can’t move this big business very quickly if you try to make it move in one big swoop. So what you have are Micro Goals or Benchmarks where you take on one thing for a month and become master at that, then you set another Micro Goal. It’s a process where you take down your big goal one micro piece at a time. . QUESTION What is one big goal that you can start breaking down into Mirco wins? Quote of the Week:  “One of the stories that you must kill is, “I don’t have time.” The one thing about time is this: you will do whatever you’re committed to.” –Garrett J White “Find value in the small consistencies throughout your day. Start with the simple shit, do the work, and then be patient.” –Danielle K White

In this week’s episode of the Date Your Wife podcast, Danielle and Garrett explore their Dark side, and share how embracing both the Dark and the Light has given them the freedom to find harmony inside of their relationship, within themselves, and with humanity. ______________________________________________________________ Every week, married couple Danielle and Garrett J White share insights and perspectives from within their own lives regarding the following topics discussed each month: Week 1: Sex Week 2: Money Week 3: Parenting Week 4: Communication   In This Week’s Podcast… Point #1: Jekyll and Hyde Danielle: Everyone is raised to put themselves in a box. As you get comfortable with yourself, you own EVERY side of yourself, including the crazy, but you learn how to manifest the crazy in a productive way. Garrett: Most people cannot accept that there are literally two sides to them. I spent most of my life putting who I was, away: my desires, the anger, the rage, the fire, the questions, the sexual desire. QUESTION What is it about you that you are you hiding in a box? Point #2: Super Power Danielle: I can’t operate as Susan all of the time, so it’s literally learning how to cohesively live together with your multiple personalities. It’s learning how to be cool with yourself and tapping into this dark, crazy side of you, looking at it as your Superpower. Ex: I gotta handle some shit in business, so Dark Susan’s coming out. I gotta be a wife and a lover, so Danielle’s coming out. Garrett: Relationship is the ability for a person to be able to be ALL of themselves in a relationship. My mission for myself and for Danielle was to be able to figure out how to be ALL of ourselves. There’s Dark Susan sex, and there’s Danielle sex – totally different sex, both are amazing. As we become more adaptable to ourselves, I think our relationship blows up in a big, beautiful way. QUESTION How do you handle ALL of you? How do you use the different parts of you to your advantage? Point #3: Critical Bitch Garrett: Danielle has an aspect to her that I deeply love now but that I hated and loathed for most of our marriage, until the last four to five years. This side is what I considered to be Critical Bitch. Whatever was going on, there was always this chipping away, and for most of our relationship I thought, “Fucking crazy woman.” Anything to do with Danielle’s dark side was viewed as wrong, broken, over-thinking. What I had viewed as critical, all of a sudden become powerful. She had the ability to see things clearly amidst the chaos, and not be sucked in by emotion. QUESTION What have you previously viewed as wrong or broken in your spouse, but now view as powerful? Point #4: Embrace the Dark AND the Light Garrett: When you start accepting that this is true inside of you – the Diabolical AND the Divine – when you accept that this is true about you, when you come to terms with and embrace and love both sides of you, you start to love and appreciate humanity and people around you at a level you never could before because you’re not fucking hiding anymore. Inside Wake Up Warrior, Warrior Woman, and Big Money Stylist, we lead individuals on this path that accepts the true power of who you are on both extremes: in the Dark AND in the Light, in the Night AND in the Light, so they can ultimately gain the purest sight of being able to see truth. QUESTION What part of you are you suppressing and not embracing?   Point #5: Submission vs Sedation Danielle:  How do I get to the end result I’m looking for in a particular situation? What are the steps required? It always requires submission at some level. Ultimately, I’m happier and get what I want. That overall feeling is better than retreating and closing down. Sedation can be a sneaky little bastard, and it can come in many forms. Garrett: Most couples don’t want to submit, so they sedate. They go to whatever they need to in order to avoid having to collide: they eat, drink, pop pills, ignore, delve into fitness. People go to religion to justify the shitty relationship they’re in; that somehow it will be magical when they die. QUESTION Where inside of your relationship are you sedating to avoid collision? Communication Challenge: How has your upbringing affected your ability to embrace both the Darkness and the Light within you? Date Night Topic: Have a conversation about your particular Crazy. What is the name of your Dark side?   Quote of the Week: “Individually, if you do not come to terms with the fact that you have a brilliant side that is filled with light, AND you have a brilliant side that is filled with Night, that your Crazy offsets your Creator, and that your Creator cannot exist without your Crazy; until you can come to terms with yourself on this, you will never find harmony long-term in a relationship with any other person, specifically with your wife.” –Garrett J White “I think people sedate their blessing. They think their blessing is their curse, so they sedate the thing that can actually give them power. What if you looked at these things as a blessing and not a curse? What if you used these to learn how to navigate through life instead of sedating what God gave you as ‘different?’ What if you learned how to use it to your benefit?” –Danielle K White Head over to Amazon to pick up your copy of the book, Be the Man. To begin your journey in living the Warrior’s Way, click on these sites: warriorbook.com, dkwstyling.com, wakeupwarriorwoman.com

This week’s episode of the Big Money Stylist podcast comes from a recent BMS event where Danielle, Garrett, Val, and Ani trained over 300 Artists in the Art of Marketing, specifically covering the following: I’m a Marketer, I’m a Closer, I’m a Leader, not a Savior. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Marketing When Danielle started her NBR brand, Social Media wasn’t as it is today. She knew the power was in leads so she started hustling and using the power of Marketing. As she worked on her Marketing and began seeing results, she experienced a mind shift and realized it didn’t matter if she lived in a small town or a big city, she could still bring in big money through Marketing. QUESTION What are you doing to market yourself?   Point #2: Give Me Your Card, Bitch Ani: As Artists, we feel so beyond awkward trying to close anybody, especially when it’s on the phone. You have to go in knowing that what you’re selling is amazing, and you have to trust that you can produce the work to collect this money.  Val: The mindset of being a Closer began to shift for me after the first successful class we had. I knew that it worked. I was in the mindset of: We’re selling out this class, this shit works, I’m a fucking closer, and I’m going to collect your card info. QUESTION What needs to shift in your mind in order for you to become a Closer?   Point #3: The Land of Yes or No Ani: We live in a world where Maybe is an acceptable answer, where you can be a super flake and not commit to anything. In Marketing, it’s not maybe anymore; it’s either a clear Yes, or a clear No. Danielle: If you’re a Marketer, you’re not scared of the Nos; you’ve got to own that marketing side of you, even in your panic mode. Give yourself a pep talk and then go after the Closing. QUESTION What area of your life do you find yourself living in the Land of Maybe instead of the Land of Yes or No? Point #4: I Am a Leader, Not a Savior Ani: This is a hard one for Artists because we see the difference we can make in a woman’s confidence. We want to do that for everyone, including anything that you can sort-of-kind-of-fuck-up along the way. Just because someone contacts you and they’re willing to pay you, doesn’t mean they’re qualified to sit in your chair or get NBR. QUESTION Where in your world are you acting like a Savior instead of a Leader?   Point #5:  Daily Four Ani: When I began marketing the way Garrett taught us, I had to literally put up blinders and focus only on what I was doing in that moment. Otherwise, it was so easy to get sidetracked by all the chatter of the other Artists in my salon. Danielle: I think it’s so important to communicate your message because it’s literally the way to get your dream client in the chair. In addition to taking Before and Afters, you have to showcase a little bit of you. QUESTION What has been your experience using the Daily Four? Quote of the Week: “There are five pivotal points inside of this. Some of you are looking for a miracle switch when all you need is one shift in how you see your world. You just had bombs dropped on your face. What are you going to do with them?” –Garrett J White “Don’t base your results on your social media following, base your results on actual clients sitting in your chair. Don’t worry about the wrong numbers, worry about the right numbers.” –Danielle K White “I wasn’t taking anything personally, I just knew I was in the mindset of: We’re selling out this class, this shit works, I’m a fucking Closer, and I’m going to collect your card.” –Valerie Plunk “You never stop marketing, even if your books are full; it doesn’t matter. You are going to grow, you are going to change, and your clientele will continue to change with you.” –Anianne Rivera

This week’s episode is from the recent Warrior Wealth for Women event in Dana Point, California, where over 300 women were trained in the art of making, keeping, and growing money. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Constant Change Coach Ani has been working side-by-side with Garrett at the red-hot core of BMS and within Warrior Women. Inside of that, she doesn’t recognize the woman she’s become, in the most beautiful of ways. It’s not so much the destination, because there really is no destination. On your way to becoming that woman, things change. Who you become along the way changes every single time, and so does your path. QUESTION Where in your world have you noticed the biggest change in your path?   Point #2: Vision Quest This is the woman on the island, who you see yourself becoming twelve months from now. Who you think you want to become will continue to change and grow as you do. Don’t get so stuck on who you have to be at the finish line because there is no finish line. If you aim at getting there, you will fail every single time; if you’re a little ahead of where you were yesterday, then that’s fucking great. QUESTION Who is the woman you see on the island twelve months from now?   Point #3: King Fu Grip The entrepreneurial game gives us the ability to start thinking through sequences, systems, automation, and delegation. Delegation is giving others an opportunity to do what is actually burning the fuck out of you. The great barrier reef between the hustler, the business owner, and the entrepreneur, and the ability to make money, grow and sustain money, is that you actually have to let go of your Kung Fu fucking grip of control. QUESTION What area of your life do you need to let go and start delegating more responsibilities to others? Point #4: Hustler and Sedation The only way a hustler doesn’t burn out and have a complete and utter breakdown is they sedate. When you’re a hustler, you’re also a hobbyist. Sedation is part of the game of making money. It’s stressful as fuck. There is no happy trail on the way to making money. It’s war with yourself, and with everything and everyone around you. QUESTION Where in your world are you sedating?   Point #5:  It’s a War The minute you start to rise in your primal power to produce, friction will appear between you and your powerful man. This is why so few power couples exist because it’s war. The lines between producers, lovers, and couples become blended. The war is not with anyone else; it’s with you. You must make the decision to rise, regardless of what anyone else thinks. QUESTION What are you experiencing in this area? Quote of the Week: “Consider the purpose of your life is expansion; that money, marriage, and children are the trifecta of expansion.” –Garrett J White “Don’t get so stuck on who you have to be at the finish line because there is no finish line.” –Anianne Rivera

The White’s are in the studio this week having a conversation about the importance of clear communication and framing as an Artist, especially within the elite luxury experience of Danielle’s creation, Natural Beaded Rows. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..COMMUNICATION Point #1: The Bigger Picture In 2010, Garrett was the man behind the camera filming Danielle’s first educational videos for the Natural Beaded Rows Extension method she created. While editing her first video, the thought of “Who do you think you are?” entered Danielle’s mind, which thought was quickly replaced with, “You have no idea how many people this is going to impact.” QUESTION Where did your journey begin as an artist?   Point #2: Clear Communication Artists have to powerfully communicate with clients what they’re going to do before the appointment begins. As an artist, you must own that you’re the expert. It’s your job to lay out the facts and the outcomes so the client knows exactly what to expect. QUESTION How do you set yourself apart as the expert?   Point #3: Framing Inside of Seduction Framing is the reality when it comes to seduction and assisting people to make better decisions. It’s the ability to put a particular story around the way someone views something. What framing does is create for the individual who is going to buy from you price elasticity. Our story about what we’re going to pay for something opens up and actually becomes something bigger because of the new frame. QUESTION How are you framing the experience your clients receive? Point #4: NBR is the Bently of Extensions When you’re dealing with high-end services, you’ve eliminated 90% of the marketplace. Let them go somewhere else. When we talk about Natural Beaded Rose, we’re talking about a luxury product that helps people change the way they see themselves. QUESTION What elite experience do you provide for your clients?   Point #5:  Communication Equals Cash The conversation of power inside of a frame of elite services exists when the client is in the chair, but they’ve already moved themselves into that place. Pricing and communication become simpler because you’ve already been communicating the value of that service from the very beginning. QUESTION What can you do to improve the way you communicate with your clients about the services you’re providing? Quote of the Week: “What framing does is create for the individual who is going to buy from you, price elasticity.” –Garrett J White “When you have a niche or specialty, you can get away with charging a little more. Part of it is because you’re an expert in that niche.”

The conversation of Profit doesn’t just refer to money; it extends to the stories we create and hold onto, as well as the people we surround ourselves with. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: I Write My Own Story Danielle: The easy part is acknowledging that you’re in a story; the hard part is changing it. You’re not going to see results overnight, which means you just have to consistently wake up every single day and move towards what you want to create for your new story. A lot of women wake up, fall back into their patterns and routines and say, “See! Fuck it! I can’t do it!” They get stuck in the shame, blame, and guilt game; they use it as an excuse to not have to consistently do the hard work every single day in order to rewrite their story and get the results they’re looking for. QUESTION When you have a story, what does letting go of that story do for you emotionally? Point #2: Reset Coach Val: When you revert back to your story once you’ve been out of it for a while, that’s your reset point. It’s easier for you to go back to it; it’s like you’re proving you were right. A part of you is secretly hoping that you will fail so you can prove that you were right in the first place. Coach Ani:  It’s kind of like when you die in a video game, you get to reset and go back to where you were. We want to win so badly that we think “If I win, that means you have to lose.” QUESTION Why do you tend to revert back into your story once you have been out of it for a while? Point #3: Let Go Danielle: Hanging onto a story breaks you down. I spent a few years being angry at people, eventually realizing I was just angry at myself. I had allowed the anxiety and stress of the story to take hold of me Coach Val: It’s so draining physically and emotionally. You feel worn down and beat up. If someone is bringing negative energy into my space, I’m quick to throw up a wall to protect my space. QUESTION When you’re unable to let go of a story, what does it to to you physically? Point #4: Saying No to Say Yes Coach Val: As you set your impossible goals – and benchmarks inside of those goals – learning to say no to the things that will not get you where you ultimately want to go is so important. You have to live your life for you and not be so concerned with what everybody else is doing. So many people are looking for validation outside of themselves and end up living their life to please other people. QUESTION How does letting go of stories help you with your goals? Point #5: Inner Circle Influence Coach Ani: I think it’s important to hold people to a higher standard by pointing out to them, “If you keep playing the same game you’ve been playing, you’re already going to hit that goal, so why stick to that one goal? Why not do something more?” Coach Val: You want the company you keep to reflect your goals as well. I like people who will hold me accountable and say, “Hey! That’s not big enough!” I need people in my life to give me that extra kick in the butt. QUESTION How has your inner circle helped you in reaching your goals and targets? Quote of the Week: “I may have started as a hairdresser not knowing anything was possible because I had so many blinders up, but now my walls are shattered. There are no limitations.” –Danielle White “Everything I’m living right now has surpassed any goal that I set out in the beginning to attain. I’m open to many different possibilities, and I just want to keep growing while keeping my integrity and family intact.” –Valerie Plunk “At this point, any goal that we thought was an impossible goal, we have fucking smashed through. When you realize you can fucking hit any goal, and do it time and time again, you don’t stop making goals, but now it’s like taking a road trip with no end destination, and no end game.” –Anianne Rivera

The topic of money is this week’s conversation inside of the Date Your Wife podcast. The unique dynamics inside of a married relationship create a very difficult game for many couples when it comes to the sticky topic of money. __________________________________________________________________________________ Every week married couple Danielle and Garrett J White share insights and perspectives from within their own lives regarding the following topics discussed each month: Week 1: Sex Week 2: Money Week 3: Parenting Week 4: Communication   In This Week’s Podcast….MONEY Point #1: Catch-22 Back in the day, Danielle hated Garrett because he was working so much. But she didn’t hate the business because that’s what was paying the bills. “I got to this place where I felt Garrett loved the business more than he loved me.” Garrett: Men can control what happens in business more than they can control what happens at home. It’s easier to be the King in business than it is to be the King at home. QUESTION Gentlemen, have you lost your crown? What are you going to do to get it back? Point #2: Split in Two Many women who out-produce their husbands are in this space of: How do I deal with my husband who is not being the man? I’m dominating him in business and trying to decide if I should get a divorce. Garrett: When a man allows his wife to split the bills, it splits his power and creates a bit of submission in a weird way. Men, at the primal level, must be okay with the stewardship and responsibility of “I must pay the bills independent of my wife.” QUESTION How do you as a couple feel about this?   Point #3: Wake-Up Call At one point in their marriage, Danielle hid how much money she was making. She split up her bank accounts to create a safety net for herself because she wasn’t sure if their marriage was going to work out. When she got triggered about something, she revealed to Garrett that she had made $30k the previous month which served as a wake-up call in the form of a big two by four straight into his balls. QUESTION Ladies, why do you hide your money from your husband? Point #4: Show Me the Money, Honey There’s an artist inside Danielle’s Big Money Stylist network who is outproducing her husband in a massive way. “I love my husband and I want to be more sexual, but I’m just not attracted to him.” Garrett: This is a sticky situation, and there’s not a simple one-cut solution. When Danielle was making more money, her tolerance of behavior by me went down, and her desire to connect with me sexually also went down. QUESTION How is this dynamic affecting your marriage?   Point #5: Friday Night Fights A recent fight between Danielle and Garrett would have been the end of their marriage a few years ago. But this time it compelled them and opened them up. Danielle: When your foundation is rocky and an explosion happens, it’s hard to build that back up. Now, we can have a fight and come back and talk about it because our foundation is more solid. QUESTION What condition is the foundation of your marriage in? Communication Challenge: Gentlemen, I want you to have a conversation with your wife about the dynamics of money. What is the connection to the attraction for you and the money you’re making or the lack of money you’re making? If you’re a man and not paying the bills, have that conversation with your wife and just see where it takes you. If you can get her to be honest with you, it may be the prompting that you need to ultimately rise.   Date Night Topic: Have a conversation about what you can do to create a stronger foundation inside of your relationship. What does that look like for both of you?   Quote of the Week: “There are very few men on this planet who are actually ok with their wives out-fucking producing them. The girl owns the money card AND the vagina card. She owns the victory, the gina, and the money.” –Garrett J White “When you weren’t my money, you weren’t my honey. When I hold all the control, there’s no chemistry.” –Danielle K White __________________________________________ Head over to Amazon to pick up your copy of Be the Man. warriorbook.com, dkwstyling.com, wakeupwarriorwoman.com

his week’s episode of the Big Money Stylist, the topic is Production, and inside of that the ladies have a conversation about stories – how to recognize when we are in a story that isn’t serving us, how to change our stories, how to separate facts from feelings, and how to ultimately live the life we want through asking the hard questions, checking the Ego, and making necessary course corrections. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: What Are Stories? Danielle: People will say they can’t operate at a certain level because they have a story of who they really are and how they operate. They can’t see beyond who they are inside of that story. Coach Val: It’s human nature to justify anything you’re doing. If you say you don’t have any stories, you’re bullshitting yourself. When you’re stuck in a negative cycle, that’s when your story isn’t serving you. QUESTION Where in your life are you living inside of a story that isn’t serving you?   Point #2: Jekyll and Hyde Syndrome Coach Ani: People use stories as an excuse to play small. Realistically, growth is not easy and can be painful so they find a story inside their bubble where they feel safe and cling to that. Danielle: When people get stuck in a story, they are literally feeding other emotions. They feel loved in doing this shitty thing, and at some level, the story is validating them. QUESTION What story are you living inside of that is giving you validation?   Point #3: Moving Forward Coach Val: People don’t take action because they have choreographed every last detail in their head of how the story is going to play out. Yet so many factors can come in and change that outcome. Coach Ani: Sometimes we find that we have been in a situation for so long that we don’t ask ourselves the question, “Am I really happy? Do I really want this outcome?” QUESTION What are some of your excuses for not moving forward?   Point #4: Facts and Feelings Coach Val: When you separate feelings from facts, you are able to make a clearer decision; you’re able to see how your story is stunting your growth. Coach Ani: Sometimes people need more emotion inside a situation because they’re being too ice cold and not feeling what’s actually happening. And then sometimes they are so far into their emotions that they need their head to back them out to be able to look at the facts without any emotion. QUESTION When you separate facts and feelings from a situation you currently find yourself in, what are you discovering?   Point #5:  Ego Check There was a time when the ladies had stories that they were the only ones who could do what they were doing inside of NBR and BMS. Those stories fell away when they began hiring others who were able to come in and take on these roles. In letting go, it frees time up for them to create more business ideas, ut creates space for them to enjoy life, and it also gives others a chance to rise up and reach their potential. QUESTION Where in your life are you willing to give up control for the benefit of everyone? Quote of the Week: “If you have a story, ask yourself “Why am I letting this story serve me?” There’s a piece to the story that might make you feel validated so ask what the validation key in that story is. Could you change the story and still have the feeling of validation?” –Danielle White “If you are wanting things to change, look at what you’re telling yourself, then tell yourself the polar opposite. Look at it through a different lens. If you get stuck in a story, you’re just that – stuck – and you can’t move forward.” –Valerie Plunk “Begin asking yourself the hard questions: Do I want this person on my team? Do I want this relationship back? Is this part of my life serving me? If you’re not willing to ask yourself the hard questions, you stay stuck in the same stories forever.” –Anianne Rivera

The beautiful Big Money Stylist ladies discuss how to embrace your perceived flaws and turn them into strengths. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: The Bull, the Goat, and the Hermit Danielle: I’m stubborn, I’m an over-thinker, I don’t like details, I’m a dreamer, I want to live in the moment, and I’ve always felt like I was socially awkward. Coach Val: I’m super creative, it’s hard for me to understand systems, I suck at math, and have zero reflexes. Coach Ani: I’m a super introvert who retreats very quickly, I shut people out, I want to do everything on my own, and I don’t accept help easily. QUESTION What do you view as your flaws?   Point #2: Own Who You Are Coach Val: I feel like I’m off in a land where I can’t be put in a box. I’ve always viewed it as “I’m wrong and weird.” I’m now coming into owning and channeling my artistry, and not looking at it anymore as “I’m flawed.” Danielle: When you start owning who you are, it’s almost infectious. If you’re cool with yourself, with your flaws, people are cool with that. People look at you and say “I like that she just doesn’t care.” Coach Ani: If people ask me if they can help, my first response is going to be no, I’m good, I’ve got it. I see this as a strength because I have been able to build so much inside of BMS.  QUESTION What have you begun owning about yourself?   Point #3: Be Your Best Self Danielle: You want to have control and do it all, but you can’t be everything for every person. In our industry, you can be a great artist but that doesn’t mean you are a great fit for everyone. Everyone brings their best element, their own style. People will relate to different people. There isn’t anyone who can be you, but everybody as their best selves adds another element. QUESTION What is one of your strengths?   Point #4: No End Game Danielle: It’s our nature to not give ourselves enough credit for what we’ve gone through. We are always a work in progress. Coach Val: If you have this thought of I’m done learning, you might not ever discover other areas of your life that you really love. Coach Ani: When it comes to you, there’s no end game. There will never come a point when you think ah, I nailed that part of me, I guess I’m done growing. QUESTION What do you love about learning and growing?   Point #5:  It’s On You Coach Ani:  It’s making yourself knowledgeable inside your business and learning whatever you need to know in order to be self-reliant. Coach Val: I think you have longevity when you figure things out. Danielle: You learn by doing. If you don’t learn how to do the basics of your business, you are always going to rely on someone else to make your business successful instead of owning that you are in charge of actually making your business successful. QUESTION What basics do you need to learn? Quote of the Week: “Our curse is our blessing.  As artists, we are creative and tell ourselves we can’t be this person or that person –  I’m not a numbers person, I’m not business savvy, I’m just in it for the art. If you’re just in it for the art, that’s great, but you’re going to stay broke as fuck if you don’t learn the basics to become self-reliant.” –Danielle White “If you want to grow, you can’t stay doing what you’re doing. “I can’t, but what if I could? What if I just tried this?”  If you are saying you can’t just do something that will make you just try it and see what happens, When you get different results, I guarantee you are want to keep going.” –Valerie Plunk “I feel that once you have accepted what you consider to be your flaws as part of who you are –  once you own your shit and are comfortable with okay, I’m weird – it’s almost easier to just let go of the stories you’ve associated yourself with and move forward.” –Anianne Rivera

Coach Val and Coach Ani highlight the topic of Production in this week’s episode of the Big Money Stylist podcast. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: It Works if You Do Coach Val: Production is doing the actual work. The program’s working, the problem is, you’re not working. Coach Ani: So many students come into the program all hyped up and excited to make a lot of money. They get so amped up, it’s almost like a drug. After they leave, they say the program’s not working. The question becomes, are they doing the work? We’ve had so many artists go through our program and get such amazing results that you can no longer say this program doesn’t work QUESTION Where in your life do you throw in the towel before doing the work required? Point #2: BMS – The Business of Art Coach Val:  For most artists, what we do inside of BMS is so foreign. My brain doesn’t naturally go in the direction of how we teach things. NBR and color, on the other hand, are so natural for me. But the actual business side is so different. That’s why we have Mastermind, to keep you on track, to hold you accountable, and to keep that fire lit under your ass. Ani is so good at that and teaches the students in a systematized way. It’s an awesome way to hold you accountable where the system is all laid out for you, so if you start to slide off, you know where to come back. It’s a way to keep propelling yourself forward so you can continue your growth. QUESTION How are you doing with the business side of being an artist? Point #3: 30-Day Sprint Coach Ani: We now have what we call the 30-Day Sprint, and inside of that, we actually have five weeks of training. We have one week of the pre-30 days, and then the actual 30-Day Sprint. I have revamped the whole thing to where I’m requiring the entire network of 265 artists to participate in it. We realized this was so desperately needed when the artists would come into the network and not remember what do to, which kicked them into the overwhelm mode. When artists get to that place, many feel like failures. QUESTION What has been your experience of the 30-Day Sprint? Point #4: Power in Your Body Coach Val: Power is my least favorite topic because it’s the hardest one for me, and BODY is the one area that I tend to let slide because I take care of everyone else and put myself last. As I’ve gotten back into eating super healthy and working out consistently, I’ve noticed a big difference in myself. Power in your body has a trickle effect and is the foundation of everything else.  Coach Ani: Taking care of your body plays a huge role in your mentality. When I moved to California nine months ago, I stopped drinking soda and stopped eating fast food. Keeping up with your body and taking care of yourself is vital for us as artists because we’re standing and moving for twelve hours a day, as well as having to hold conversations with clients. Ours is not the easiest of jobs, and it is essential for us to take care of our bodies. QUESTION What one thing can you add to your life today to start taking better care of your body? Point #5: Tipping the Scales Coach Ani: When people hear the term profit, the very first thing that enters their mind is money. Everything’s about money to everyone. What we’ve seen inside the network, however, are artists making a shit ton of money, and inside of that, we’ve seen that although they’re making a ton of money, they have no Balance and their life is a shit show. Coach Val: I feel like you’re always tipping the scale. You’re wanting to go to work and make a profit, and as you’re doing that, your balance is going out of whack because you’re not taking time for yourself, your spouse, or your children. You have to reel yourself back in and ask yourself if its worth it. You get your balance back by putting up your boundaries and going from there. But I feel like it’s this constant tipping of the scales where rarely do you find yourself in that sweet spot. QUESTION How are you doing in the area of Balance? Quote of the Week: “What is it that you’re missing or lacking in your life? What can you do about it? I guarantee you can do something about it. Once you do, you will get different results, and once you get those, you will become addicted and want to keep moving forward, which is the point.” –Valerie Plunk “We’re around a lot of energy every day and it’s hard not to soak it all in. To help me get rid of it, journaling’s been my favorite. It helps me get my feelings out instead of burying them deeper and deeper.” –Anianne Rivera

Danielle, Val, and Ani have a conversation around the topic of Protection in this week’s episode of the Big Money Stylist podcast. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Meltdown Territory Coach Val: When I hear the phrase “meltdown territory,” it means that you’re about to hit it. You’re not there yet, but you’re about to freak the fuck out and shit’s about to go sideways. Coach Ani: You’re about to hit rock fucking bottom. You’re not doing well, physically or emotionally. Danielle: Everybody has a bucket, and everybody has different levels to their bucket before they flip their lid. When I hear meltdown mode, if you have 17 levels before you hit meltdown mode, you’re at a 16.9, and you’re about ready to flip your lid. Sometimes when you flip your lid, that amount of emotion makes you reevaluate things to take the actions necessary to do what you’re supposed to be doing. QUESTION What happens to you when you enter meltdown territory? Point #2: Survival Mode Coach Ani: We’re constantly asking ourselves, “Is she in meltdown territory? Is he in meltdown territory?” Are they on the ledge? Did you talk them off the ledge? I think artists will understand it as burn out mode. They love their job so much that sometimes they grind and grind and grind, thinking it’s a good thing, when, in reality, it’s not actually serving them. Coach Val: We tend to measure success by how busy we are. And because we love doing what we do so much, it’s hard to tell people, no. In that space, you’re not producing your best work but rather just maintaining and keeping your head above water; you’re hanging on in survival mode. At that point, it’s not about doing your best work, and in this space, a lot of shit can go sideways. QUESTION What areas of your life are impacted when you find yourself in survival mode more often than not? Point #3: State of Implosion Danielle: Once you reach that state of implosion, you have to take a few steps back. It slows you down, which can be a good thing because it gets you to this place where you can finally do shit. But at the same time, you don’t want every growth point in your life to be measured based on explosions. You want to be able to recognize the signs early on, protect what you’re building, and take action before it explodes. It takes a lot of courage to do that. In my experience, that’s how I used to experience life – how both Garrett and I experienced life – through pain. Then I got to this point in life where I asked myself, “Why does every lesson in life have to be painful? I realized it was because I was choosing to take it to that painful point. As our businesses have grown, I’ve been trying to get to that place that is right before implosion. QUESTION What can you do to access growth without having to experience the pain of implosion first? Point #4: Addicted to Growth Coach Ani: What we’re training and teaching has never before been seen inside the hair industry. We’re also teaching and incorporating the Warrior’s Way of having balance across CORE4 (Body, Being, Balance, Business). Our students are super excited to go forward and learn this. They’re learning so much and they’re so fucking amped that they keep doing more and more. When they realize they don’t actually have any balance and that they might be going backward, I find myself having to get them to reel it back in. Danielle: You get addicted to the growth, and in being addicted, you keep piling it on, “I’m changing my mindset, I’m living this new way!” When in reality, they’re actually regressing. Just as life has times and seasons, so does progressing and moving forward. Coach Val: I get that because I’m addicted to the growth. We see results happen so fast that we don’t want to stop. At the same time, you look around and realize that you’re also fucking some shit up and you’ve got to reel it back in. QUESTION How do you know when you’ve reached the point where it’s time for you to slow down and reel it back in? Point #5: Letting Go Danielle: With everyone on the team, I feel we all have these seasons of craziness which is a signal to me that we have to readjust. The more we can slowly let go, the more we can grow, which I’ve experienced on so many levels. I used to think I was protecting my business by doing everything and micromanaging all of it. So many times a voice would come to me and say “you have to let it go.” My response? You can fuck right off. I’m not letting shit go.” When you’re addicted to that hustle and grind, the hardest thing is stepping back and saying I’m not the only one that is going to make this shit rise to the top. Ani: I’m just trying to protect BMS and get my head on straight. What I’ve noticed in BMS and in Warrior, is that protection is hardest for the single people because there is no “I should go home now and be with my family or my kids.” There’s none of that so grind mode is almost harder to get out of. Even when I go home, I almost feel guilty having that time off when there are things that need to get done, and if don’t do it, no one’s going to do it. QUESTION Where in your life do you know it’s time to start letting go? Quote of the Week: “Protect your words, protect yourself, protect your mindset, and respect yourself. If you lead with that approach, I think you’ll be surprised at how things are less emotional and more logical. Start off on the right foot by setting up your boundaries. If you’re a hairstylist, it’s not too late to go in and tell your boss what days and hours you’ll be working. Hold strong to it because the only person who is really going to let you down, is yourself.” — Danielle White “Boundaries can change as you evolve and change. If it’s not working for you anymore, adjust your boundaries. But remember, you have to be the one to do that, first and foremost, before anyone can show you that same respect. It starts and ends with you.” –Valerie Plunk “I’ve come to realize that I love working. I never have a problem with it. But then I’m like, shit, here I am teaching and training the Warrior’s Way to all of these women inside of BMS, yet I’ll be the first to admit that I don’t live this shit. I’ll remind myself, fucking Ani, you should probably learn to reel it in at some point. But then I swear it’s like a fishing line where all of a sudden I find myself hooked all over again.” –Anianne Rivera

Whether you’re a hairdresser, entrepreneur, businessman or businesswoman, you’re bound to find massive value and enjoyment in the podcast that continues to reign as the #1 podcast on iTunes in the category of Fashion and Art, BIG MONEY STYLIST. This week, creator and founder of NBR and DKW Styling, Danielle K White, and head trainer, Ani Rivera, have a riveting and spicy conversation around the many facets of Profit. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Not Just a Hair Class BMS education is not your typical hair industry education, by any means. It is highly sought after with limited seating, thus making the enrollment process less than typical as well. It is extensive and is taken very seriously by the team. Coach Ani: BMS education is not normal: it’s hustle, grind, and commitment like never before, beginning with an intense three week lead up to the actual three-day event. Now we know what to look for in the applications that come in because we’ve gotten really clear on the different traits of those we want inside BMS,  who will be a good fit for us, and vice-versa. QUESTION Where in your life are your hustle and grind lacking power and commitment?   Point #2: Communication Styles Coach Ani: The way I message Danielle is the same way I message Garrett – brief and to the point. When I hired Morgan on as my assistant, I told her don’t be offended, I’m not trying to be a dick, but I’m a very direct person and my mind moves very quickly. Danielle: I can’t play that role with Garrett because I’m his wife. When I have done that in the past, he would spout back at me as if I were a dude, then I would say fuck you buddy and get irritated. Now, I reframe it as a question, “Would you like to do this?’ Underneath it, though, I’m thinking “we’re fucking doing this!” I put the two emojis with a heart and sometimes with a flame, and he responds: Yeah, love it babe, fist bump… instead of being mad. It’s all about the packaging and the pre-frame. QUESTION What different communication styles do you use with the most important people in your life?   Point #3: Hats, Lids, and Boxes Coach Ani: When you wear so many hats, something can trigger you. If you try to solve it while you’re upset and pissed off, you’re not actually going to get a great solution. I never speak out of anger. If I’m that angry, I know I need to take a step back and quiet down. I don’t curse, I don’t scream, and I don’t yell because you can never take any of that back. I reel it in, reframe it, let it go, and move forward. Danielle:  Everybody has their level before they reach the point of explosion. Garrett is 1-2-3 BAM!  –  whereas I have to go through 16 levels before I’ll flip my lid. If you have two people who flip their lid simultaneously, you can’t have a productive conversation and are no longer in a logical space. If I step back and compose myself, Garrett comes back down into his box, and we’re able to have a logical and somewhat productive conversation. QUESTION What is your go-to response when you get triggered?   Point #4: Visions and Targets Coach Ani: When you get clear on what you want and set a goal or target, in the beginning, it has to be specific. If you say, “I just want to have the perfect client,” or “I just want to have more money,” what does that actually look like for you? Everyone’s picture is going to be different – the perfect client for you may not be the perfect client for someone else, or the amount of money you want may look different for someone else. Get specific, and at the same time, be flexible. Danielle:  I don’t create some kind of a vision board; they’re messy and look like a five-year-old’s collage. Also, I’ve noticed my Vision will change, so if I’m stuck on what I’ve put on this board, that can hold me back. If I’m so focused on this “one thing,” what other opportunities am I missing out on? When people have a set plan and shit goes sideways, where the plan doesn’t pan out or come to fruition, it creates chaos and confusion in their lives, and they plummet. My take on it? Shift your plan and change your story. QUESTION Where in your world have you been so set on a particular outcome that you have missed or turned away other opportunities that have shown up along the way?   Point #5: Vulnerability Coach Ani: One of my biggest weaknesses is being vulnerable. Garrett told me that I have one of the best poker faces. It goes stone cold, stoic; that’s how I am feeling. But underneath, I know it’s a hurricane. Even when I start crying, my face doesn’t change. I’m a literal weeping statue. When it comes to my students telling me some of the gnarliest shit I have ever heard in my life, it’s poker face, and I can’t let it affect me Danielle: When you’re coaching individual students and they’re in a painful place, if you’re both in tears at the same time, you’ll get nothing done. There’s a time and a place when vulnerability sets the stage and melts the audience, but when you’re trying to get shit done, it’s not effective. It’s learning to use your superpowers as needed. QUESTION What are your feelings about vulnerability: Strength, weakness, or both? Quote of the Week: “Stay consistent, follow your heart and intuition, and be able to logically back it up. Shift your gears and start going in the direction you feel like you should be going. As you follow your plan, you never know what opportunities will open up along the way.” — Danielle White “I encourage you to look at what you’re doing right now inside of your life and business. If you recognize that you have put yourself into a box because “I thought I wanted to do this,” or “I’ve been focused on this one goal so much,” rearrange it, journal about it, meditate, and do whatever you need to do to get yourself out of that box.” –Anianne Rivera

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER In today's episode of Big Money Stylist, Danielle, Val, and Ani engage in an insightful conversation surrounding the topic of power, and how to successfully navigate the fine line that exists between power and entitlement. Point #1: Fine Line Between Power and Entitlement The ladies agree with Val who believes that “power is confidence in owning your shit and owning where you’re at.” While on the road to finding their power, Val believes that people tend to become a little too confident, which leads them to feel like things are owed to them. “That’s the slippery slope and fine line. We want to empower artists to live their best life and stand up for themselves, but sometimes, once they find their power, they start becoming a little lazy and entitled.” Ani: The entire point of BMS is to empower someone to move forward to a better place – a place they love, and a place that they’re completely obsessed with; that’s literally the entire point. Unfortunately, entitlement sometimes comes along with power.  Danielle: When it’s easy, people tend to take it for granted. If, for example, you’re an assistant and somebody paves the way for you a little bit, making your path easier, that’s when entitlement happens. QUESTION How do you know when you’ve crossed the line from power to entitlement? Point #2: Staying in the Loop Danielle is constantly reminding herself to “be humble, dial it back in, and do the work. I think it’s important to have a little bit of an ego to be able to push, teach, and move forward – to be able to do what we do – and then to be able to dial it back.” “If you get stuck in entitlement, you won’t necessarily grow; you’ll loop. You’ll feel like you’re growing fast, but you’re just doing loops. I’ve experienced where I thought I was moving forward because I was working hard, but ended up going in circles. I think a lot of people confuse putting in the time with doing the actual work.” QUESTION Where in your world do you feel like you’re staying in the loop – working like crazy, yet never moving forward? Point #3: Course Correction Ani can attest to the fact that Garrett’s course corrections can be a gnarly smack in the face; they’re not delightful and dainty, but swift, direct and to the point. One of the Warrior’s describes it this way: Whether I agree or disagree with what he’s saying, I tell him, hey, thank you. That’s literally the only way I can learn and grow. I then step back and ask myself, “If this is what he said to me, then what am I doing that’s making it come across like that?” Val: I’ll be caught off guard at first, but then I step back and look at it from his perspective. What am I doing? What is my role? I can’t change how anyone else is going to behave, but what I can change is myself and how I will react. Once you take on that accountability, it’s so freeing, so many more opportunities open up, and with that, there’s more room for growth. QUESTION How do you handle course correction? Are you open to feedback? Point #4:  Living in the State of Gratitude Opens Doors Ani: Val and I are always sharing our gratitude with Garrett and Danielle, not to ass-kiss, but to express gratitude for opening doors and giving us the choice to step through them. We’ve literally run through every single door, every single time. As Garrett and I were listing the top five students, gratitude was the #1 trait they each exhibited. When I see gratitude show up in our students, I know they’re going somewhere because of it. Val: When I’m in a state of gratitude, acknowledging the smallest things I’m grateful for – when I stay in that place of gratitude, so many more opportunities open up for me. I learned early on that when I begin complaining and wondering why I’m not as successful as another person, it doesn’t benefit me, so I never allow myself to go there. If your mindset doesn’t shift from complaining and entitlement to gratitude, more opportunities won’t open up for you and you’ll continue staying in that same loop. QUESTION Describe how you feel when you’re in a state of gratitude, versus how you feel when you’re in a state of entitlement. Point #5: Paint a Clear Vision After laying out the numbers and taking a thorough look at them, Garrett and Danielle made some commission changes at the salon recently. Val: I agree with Danielle when she talks about painting a clear vision of “if you just show up and do the art, then the rest of it will be taken care of.” I love that about our salon. I get to go there and do amazing hair, and everything else is handled for me. I don’t have to worry about the backend. There’s a price tag on that and I’ll happily pay it because I hate it so much. Danielle: I literally lost sleep over this. For Garrett and I, we’re in it too deep and will fucking figure it out – no matter what it takes. We’ve gone through the loop so many times that now, when we recognize we’re in it, we realize, alright, shit’s gotta change and we’ve got to collide. I think a lot of business owners will sacrifice themselves by continuing on, believing things will turn around. Yet, when they don’t turn around and they realize they’re fucked, everybody gets fired, and they close their doors. QUESTION How do you respond to change and collision when it’s unmistakably necessary? Quote of the Week: “Always dial it back in. Always be willing to be humble. Work hard. Live your life with the energy of gratitude. You’ll be surprised how doing little things like that will push you forward in life.” — Danielle White “Entitlement won’t help you grow, so don’t be entitled. Look at yourself. Be accountable. Nothing’s going to get handed to you. If you work for something, you will grow; that’s where you’ll find your power. Where you won’t find your power is in having an entitled attitude.” –Valerie Plunk “Go to your place where you feel calm and happy, where you feel like a king or a queen; go to that spot and take a good look at yourself, look inward and ask yourself: Where in your life do you know you have power, and where in your life have you been more entitled than anything else?” –Anianne Rivera

Heads are rolling and things are about to get spicy as Danielle, Val, and Ani take on the hot topic of Protection in this week’s episode of Big Money Stylist. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Copycats Val: We’re keeping our brand and education safe and sacred; we don’t want it getting watered down. The more it gets out there, the more copycats we have – but also the more eyes we have. We want people who are receiving NBR to have an amazing experience. That’s why we’re so protective of it. Ani: Why the fuck is Sally Sue training other people? This has been a week of “all eyes everywhere.” It’s not just all of our eyes and ears, it’s our students and artists as well. They have invested so much time, energy, blood, sweat, and tears into learning NBR and growing their business. QUESTION: What are you doing to protect the quality of the NBR brand? Point #2: Protecting Your Work Ani: We’re seeing artists who at one point in time were learning NBR from Danielle. They didn’t put in the work, started feeling entitled to something, and instead of thinking “I should do the work and get better,” they decided to make a “new” method and claim that it’s better, when in reality it’s the same fucking thing as NBR. Danielle: I used to lose sleep over this and I’d want to throw in the towel so many times. Now, it’s not just about me, it’s about the tribe we’ve built and all of our students. The only thing left to do is to protect, so we have a full-time lawyer on our team. As many copycats and crap that’s going on out there, and as much as we’re protecting it, my main goal is to focus on a quality experience.   QUESTION: How does doing the work protect you?   Point #3: Edit and Course Correct Val: I want my assistant to thrive and succeed, but I’m always looking at things from the perspective of looking out for my family. You have to remember that you’re running a business. With girls, everything gets so emotional, but it’s okay to say this isn’t working. If it’s not serving me or helping my business grow and I’m in the protective mindset, it’s easy for me to make non-emotional decisions. I’m constantly self-evaluating. If something’s not working, I course correct and change it. I never want to get comfortable, so I’m constantly cross-checking myself and editing so I can keep growing. QUESTION: Where in your life could you use some course correction and editing? Point #4: What Are Your Numbers Telling You? Danielle: So many stylists are so into the art that they don’t know their numbers and think they’re making more than they really are. We teach our students all the time that you have to know your numbers and that you can’t be that business owner who is ignorant. If you’re a salon owner and are merely breaking even, what’s the point? Ani: Garrett and Danielle came to us recently about the numbers with DKW. “Here are the numbers. This isn’t working and we have to course correct. This is what we’re going to do – you have the option to stay or leave. We want you to stay, so if you’re in, that’s great; if you’re out, we still love you.” That’s not something that’s easy for people or business owners to do, but is so necessary. QUESTION: Where in your life or business are you ignoring the numbers? Point #5: Protect Your Mindset Danielle: People listen to the voices in their head telling them all the reasons why they can’t do something, which keeps them small. It’s hard at first, but the ones who are willing to push through those voices are the ones that make it. Don’t ever doubt yourself, just push forward and protect your mindset. You have to get to a peaceful place inside of you, tune out the noise, and power through. It’s so important that you protect your mindset so that you don’t self-sabotage. QUESTION: What steps do you take to protect your mindset? Quote of the Week: “The topic of protection makes or breaks a lot of areas of your life. If you’re not protecting one area of your life and you’re falling short, it ultimately spills into every other area.” — Danielle White “If I give all of me wherever I am and protect that space, I feel like I succeed better.” –Valerie Plunk “A lot of times in life, we don’t think we’re worth it and we tend to keep playing small because of it. I feel like it’s something we have to constantly course correct. You have to protect every little piece of you because the minute you stop, that’s when shit starts going sideways.” –Anianne Rivera

On the heels of a wildly successful BMS Convention, Danielle and Coach Ani are back in the studio having a candid conversation about Production in this week's episode of Big Money Stylist, which continues to top the charts as the #1 podcast in the category of Fashion & Beauty in iTunes. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PRODUCTION Point #1: Production = Action Coach Ani: Production is doing the actual work that's required in order to move forward. We love that you're listening to us, but it doesn't actually count as ‘the work.' The work is what you do behind and in front of the chair to grow your business, not just listening to a podcast. Danielle: Many people tell us how motivating we are, yet if you're not actually doing the work, it doesn't matter that we make you feel warm and fuzzy on the inside. A lot of people will tell me they've changed their mindset, yet you have to have the work to follow up with. QUESTION: What does Prouction mean to you? Point #2: The Choice Danielle: BBMSCon 2 was so amazing and was filled with so much good insanity. I launched my brand seven years ago and didn't really take it seriously until the last two years. I literally want to impact the entire industry. Coach Ani: To think this all started with you, Danielle. We had 350 artists inside of one room to learn NBR and to learn business systems and processes – and this all started with you making one choice 7 years ago. QUESTION: Looking back, what is one choice you have made that has entirely changed your life? Point #3: Reps Bring Success Danielle: We can only teach what we have experienced. You have to be willing to put in the work. I used to be that asshole who thought that all I needed was a new camera lens, then I'd be an amazing photographer. That's a starting point, but first, you have to actually commit, which is the biggest thing we stress at the events. You have to throw yourself in the mix and know that part of that is fucking it up, learning from that, and moving on. You can't put a price tag on experience and reps. We always tell our students – just get some reps under your belt with NBR, marketing, and photography. QUESTION: What one area of your life could use more reps? Point #4: Do the Work Coach Ani: We're not here to save you, we're here to help and guide and push you. The path has been paved. There are so many people that have walked that path and have succeeded. There's proof.  But if you have to be willing to do the work. Danielle: You have to let go of your ego and submit to whoever the teacher is at that moment. If you're taking a class and submit to the process, you will learn and grow more as an individual. You just will. I'm here, I'm going to do the work, I'm going to submit to the process, even when your ego steps in. If you submit, you will be successful. QUESTION: What area in your life are you committed to doing the work consistently? What are the results you want to achieve in that area?   Point #5: Grant Yourself Permission Danielle: Once we saw the amount of work both of our businesses had done, we knew it was doable, but we had to give ourselves permission to say, “This is the new version of me, we're not going back.” It forces you to level up your life even more. Ani: I used to think how cool it would be to have a convertible and drive it up and down PCH. That's all I ever wanted. I saw the Mazaradi, my dream car and I had this conversation with myself, “You can't do that, that's insane.” Then I said, “Wait, why can't I? I work hard, I live by the beach, this is what I've always wanted, don't I deserve it? Yes, you fucking do.” QUESTION: What is something you need to give yourself permission to do? Quote of the Week: “When you're put in a place where ‘it's on me,' I believe most people will rise. It's crazy for me to think how unwilling we are as human beings to put ourselves in situations where we can rise, and step out of fear of failure.” — Danielle White “The life I lead now is such a reflection of the amount of work I put into everything.” –Anianne Rivera

In this episode of the Next 90, Nick is joined in the studio by Ani Rivera. Ani is a lead trainer with Big Money Stylist. A movement that is growing and teaching artists and hair stylists to lead better lives. She inserted herself into the Warrior Way and has changed her life with the Core 4, 90-day challenges. Stop making excuses and waiting for someone to save you. It isn't going to fucking happen.

It's all about good vibrations in this week's episode of Big Money Stylist. Knowing that one bad apple can indeed spoil the whole bunch, Danielle, Val, and Ani are highly protective of the vibe and energy of the artists and clients inside DKW, as well as inside their BMS educational classes. They are each highly intuitive and deliberately take steps to protect the energy in their personal space. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROTECTION Point #1: Vibes Speak Louder Than Words Danielle: I'm super protective of the energy around me. I need to be protective of who I surround myself with because that energy can ultimately pull me back or push me forward. I feel that people who have the same vibe, positive energy, and vision that I do – that we're not stagnant but are pushing each other forward. Coach Val: Ever since I was little, I've been super in tune with vibes. My mom always told me to run with that, to listen to those vibes. What and who I surround myself with definitely affects me. It's the unspoken vibe of people: your vibe speaks louder and truer than your words. You have to be protective against people who don't fit in with your vibe and energy. QUESTION: Are the people around you pulling you back or pushing you forward? Point #2: Protect the Tribe Coach Ani: We're very protective inside everything at DKW and BMS. We're a family here and we never let shit go too sideways because we know it's so important to the entire tribe. I feel energy so deeply and can tell when someone is sucking the energy out of everyone around them. The energy of one can completely throw off the energy of everyone else.  Coach Val: We're super protective of that vibe in our salon and in our education programs. Our vibes are positive and moving forward, and they're all about growth. If you're not in tune with that, you're not going to be part of us. This is why we do interviews prior to people coming to class. We want to make sure we have the right fit so everyone can grow at the pace they need to grow, and that no one's holding anyone else back. QUESTION: How do you protect your tribe?   Point #3: It's a Matter of Heart Danielle: Everything on paper about Garrett says absolutely not, grab your shit and get out. Energy comes down to listening with your heart, and not your head. My mind is very powerful, but ultimately I know the one thing I can trust is my heart. Sometimes I'll choose the thing or the person that looks pretty on paper, and then later realize I should have gone with my heart.  Coach Ani: I was raised by a mother who is deep into energy. When BMS was under construction, early in the morning and late at night I would go into the space and talk to the walls, “I love you, we're going to build great shit, it's going to be amazing, we're going to change lives here, think of all the great shit we're going to do.” QUESTION: Where is there evidence in your life of following your heart?   Point #4: Protect Your Space Coach Ani: The shit that we deal with inside of our BMS Mastermind is really heavy. Garrett told me I have to find a way to protect my energy and space, and definitely never take that heavy energy home. Inside of this space – this big white bubble – it's me, my energy, and only my energy. People can come to the outside but I can't let them in and affect me, or I literally can't do my job. Coach Val: I'm super protective of my husband and kids and what I 'll allow around them. Sacred comes to mind, which spills into all aspects of my life. My kids get to learn life lessons at recess but, other than that, I'm controlling that shit. Danielle: I keep sacred the time that I have for myself and with my family. Whether I'm out with my kids or on a date with my husband, I buffer everybody else out to protect that space with them.   QUESTION: How do you protect your space?   Point #5: Warrior Women Coach Val: I received a message from a girl I grew up with: “You and your team are changing the world, and you're changing the lives of people in industries other than the hair industry. You inspired me to take a leap of faith and go after my dream.” This is why we're protective. We know where we're going and we realize how many people we're affecting, and we don't want anything to hinder our growth.  Coach Ani: I get messages from people who say, “I wish I did hair just so I could come to BMS!” If you haven't yet looked up Warrior Women, go to warriorwomennow.com, watch the movie, and consider joining us in August. We've essentially merged Wake Up Warrior and BMS. It's so fucking cool to me that we get to go and influence others, that we're growing past the artists and get to protect and affect everyone else as well. QUESTION: When are you going to enroll in Warrior Women? Quote of the Week: “You have to protect your mind and your energy so you are delivering what you expect to be around you.” — Danielle White “Wherever I am, I am fully present and giving all of me. I try to compartmentalize and keep those energies where they need to be because they're super sacred. That way, I'm not bringing anything home or cross contaminating.” — Valerie Plunk “Where are you letting the boxes of your life cross contaminate? Are you letting one box affect another, which is then affecting another, and then it's bleeding all the way down? Take a look at your life: Where are you not protecting the energy that you need to?” –Anianne Rivera Stay Tuned for Next Week's Topic….POWER

In this week's episode of Big Money Stylist, Danielle and her team have a conversation about increasing profitability and productivity, and how sometimes you have to take a step back as an artist and ask yourself:  Am I as good as I can be? For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PRODUCTION Point #1: Walk the Talk  Coach Val: Good for you-you've found your power, now you need to produce what you're saying you can actually do. In our arena, you have to be good at NBR. You can be good at finding your power and marketing, but that doesn't matter if your work is shit. We want artists to find their confidence, but you also need to have the skillset to back it up. Coach Ani: Inside of BMS and Mastermind, we have a really heavy focus on charging what you're worth, but here's the deal. Yes, we are here to empower people, but at the end of the day, you need to make sure that what you're charging, what you're having your clients pay, you're actually providing that amount of value to them. QUESTION: Take a look at your skillset: What are you actually producing? Point #2: Level Up Danielle: I remember when I decided to become more focused; when I decided to reclaim my power as an artist. I started comparing my work with the work I was seeing on social media and got curious about how I could fine-tune and level up my skills and craft to become the best at what I was doing. As far as being the best you can be behind the chair, you have to be able to back up what you're promoting. I would never want a client to sit in my chair or to be a part of my salon experience and feel underwhelmed. I'd rather have someone come and sit in my chair and say 'you guys are so much better in person!' QUESTION: Where in your life do you see that you need to level up? Point #3: Ego vs Confidence Coach Val: I feel there are two sides to the ego: the side that gives you the confidence to push through and keep going, and then the downside that actually stunts your growth. Coach Ani: The kind of ego that doesn't serve you is when you look at something and think you can automatically do it. Danielle: I think of Ego as the dickhead, where confidence is owning your power. You definitely want to have that confidence going into your work, but the ego is what drags you down; it's what takes something you could learn and grow from and keeps you stuck where you're at. QUESTION: What do you see inside of your life where maybe you're having a bit of an ego and not being realistic about the work that you're producing? Point #4: What is Your Why? Danielle: We're not looking to be platform artists to build popularity. We're looking to give our students results, we're looking to inspire them, we're looking to literally change the game; we're looking to get rid of old habits, patterns, and behaviors. For as long as I've been doing hair, being the celebrity stylist is not enough, making the kind of money I'm making is not enough, just teaching, in general, is not enough.  What is enough is knowing the impact we're making on so many people's lives. That's when you know we're doing some good shit. QUESTION: What is it that fuels you as an artist? Point #5: Growth Hounds Danielle: I have to constantly choose where to put up the blinders and where to focus, constantly reframe everything and ask myself, "What serves me"? Lately, I've been going into things asking myself if this isn't serving me, even if its a thought, how can I flip it to predict the outcome of my day?  Coach Ani: For me, it's doing constant things that make us better continuously. There's never a place where we feel stagnant - we're either moving forward or backward, there's never a place where we're just sitting still. Everyone here values growth so much that it's a constant push and hustle. QUESTION: What do you do to level up and improve? Quote of the Week: "Your marketing in front of the chair can only be as good as your magic behind the chair." -- Danielle White "We want you to charge what you're worth, but step back and take a good look: are you worth that? If not, what steps do you need to take to get to the price point that you feel confident in and that you are actually delivering that dollar amount of work - or over delivering, which is our end goal at DKW." -- Valerie Plunk "We always want all of our artists to  just be happy and to live a fulfilled life, having time with their family and not be stuck behind the chair six days a week and the one day you're off, doing laundry and napping. That's not a life that we want for them." --Anianne Rivera   Stay Tuned for Next Week's Topic....PROFIT

Danielle and her team have an in-depth and enlightening conversation around the topic of Capacity in this week's episode of Big Money Stylist, where the ladies share personal stories and experiences that have expanded their capacity as women and Artists. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....POWER Point #1: The Next Natural Step Danielle: We are capable of so much more than we allow ourselves. Once we push through a certain threshold, all of a sudden what was scary becomes the new norm. You change your capacity as a human being by being willing to put yourself in the right direction and throw yourself in front of the fire, learn and grow from it and continue to move on. Coach Val: When you're willing to get out of your comfort zone and keep pushing through your threshold, it's like the next natural step, a natural progression. Taking a step each day furthers your capacity to take on more and more in the name of growing to become a better version of yourself. QUESTION: How do you personally push through thresholds? Point #2: Triggers Danielle: We can be triggered when someone says or does something and it just drives you nuts. Maybe it's something about the “old you” and you just don't want to go back there. If I don't want to be that person, how do I step out of my comfort zone and become the newer, better version of myself? With triggers, you have to learn how to deal with them because triggers cause you to lose your power and you are no longer standing in the highest version of yourself. Coach Ani: What are you being triggered by and how are you responding to those triggers? Are you shrinking back and immediately going to a smaller version of yourself, or are you pushing forward to make your bucket bigger; to grow, expand and make your capacity even more, so that you can continue pushing through? QUESTION: How do you respond to triggers? Point #3: Growing or Shrinking? Coach Ani: Inside of DKW and BMS, we have such a large capacity that we are always pushing ourselves towards constant growth. Coach Val: When I'm around Coach Ani or Danielle, I want to play to the biggest version of myself because their capacity is inspiring to me. I always want to level up and not be left behind. Danielle: When we train people and hold space for people to grow, it allows them to become who they were meant to be. When you're training someone, you want to hold the frame for them to enable them to grow with you. You have to have everybody moving in an upward motion. QUESTION: How can you contribute to an environment of growth in your personal and business relationships? Point #4: From I Can't to I Can Danielle: People inside the network put walls up and say, "I can't fathom this." It's achieved in baby steps. Just entertain the idea and from there, see what happens. I feel women, especially, tend to have to have the whole thing mapped out from A-Z before taking action, which is why a lot of women get overwhelmed and say "I can't." Coach Ani: I feel like I've said those words, too. I'm not *that* person to do that, that's for somebody else. If I keep telling myself it's for somebody else, I'm somebody else for somebody else. I can be an inspiration to show someone else, but I have to get my head out of my ass and just do it. QUESTION: What are you saying "I can't" to in your life? Step back from that and simply entertain the thought of "I can" and see what happens. Point #5: Baby Steps Coach Val: For me it's all about baby steps. I'm going to do this and see where this takes me. I say yes, do it scared and just keep doing little baby steps even if I don't have everything planned out. Danielle: All we have to do is entertain the thought and take baby steps, and the next thing you know you have a different life and you're a different person. It's so silly that we play small. Once we begin opening each new door, I'm still me but look how much I've learned and grown. QUESTION: What door is right in front of you that you are afraid to step through?   Quote of the Week: "I had always felt like I wasn't a speaker or a trainer -  that I was just little shy Danielle -  until I attended a Tony Robbins event a couple of years ago. The turning point for me came when he introduced himself: "Hi. I'm Tony Robbins and I created this shit." It got me thinking about what I could create in my life, and who I could become, realizing that I'm the one who gets to create whatever I want in my life." -- Danielle White "If you hear that little tiny whisper in your head, listen to that guy because he's going to get louder. The sooner you listen to it - the sooner you start taking your steps and start growing - the sooner your capacity is going to grow and you're going to become that bigger, better version of yourself." -- Valerie Plunk "For me - moving from the midwest to Cali -  my first step was: if you were going to do it, where would you live? What would that look like? What else would I need? I literally took it step by step because I am *that* person. I want to have the whole alphabet plus 4 extra numbers at the end and then Plan B on top of it." --Anianne Rivera Stay Tuned for Next Week's Topic....PRODUCTION  

As the Big Money Stylist podcast continues gaining in popularity as the #1 podcast in Fashion and Beauty, as well as one of the top 50 overall podcasts in iTunes, Danielle and her team are grateful for their audience and are committed to bringing massive value through their timely, lively and oft times spicy shows. This week's topic of Protection is a passionate favorite amongst the ladies of DKW Styling. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PROTECTION Point #1: Sharing is Not Always Caring Over a ten year period, Danielle created a brand called Natural Beaded Rows. In the beginning, "sharing was caring," but there came a point in time when it became imperative for Danielle to protect the brand she had spent years creating and perfecting. She also realized the importance of protecting the experience of her client by doing away with her shadowing program. "I try to look at anything I do from the perspective of the client. If I was booking an appointment at a high end salon, what would I want my experience to look like?" QUESTION: How are you protecting the experience of your clients? Point #2: Are You in Alignment? There was a period of time in Danielle's life when she and her husband felt the need to protect their marriage and family by distancing themselves from and letting go of relationships that were no longer serving them, instead creating new relationships that aligned with their vision. You meet people in your life that help you connect from point A to point B. Once they stop serving you in a good way or adding any positivity to your life, you have to step back and ask yourself if it's worth trying to fix, or if it's time to move on. QUESTION: Look inside your life and inside your circle of influence - the people you're constantly around. Is there someone you know you need to be protecting yourself from? Point #3: Protecting the Client Danielle: Because I wear NBR extensions in my hair, when I hear stories on social media of salons using knock off versions of NBR and making scalps bleed, I'm like what the fuck! I can't even stand it. We have to protect our brand with the client because we're delivering a different service, a different product and a different experience than what's found outside of our salons. Jillian: I think it's disrespectful to the client if you don't know what the hell you're doing. We ask the people in our Mastermind to do 15 minutes of power practice every day which shows dedication to their clients and to their craft. Ani: When clients come and sit in our chair, they're trusting us to put our hands in their hair, to put chemicals in their hair, to change shit up and to really make a big difference for them, which makes their experience a top priority for us. QUESTION: Are you really giving your clients the best experience you can? Are you treating them the way you would want to be treated? Point #4: Churn and Burn No More Danielle: The retention of a client is becoming a lost and forgotten art in the hair industry. When you have the mindset of churn and burn, what the fuck does that say to your client? It says you don't give a shit about them. When you up the game and up the experience, not only is your client going to be happy, she's going to tell other people about her experience. At DKW Salons, one of the ways we protect ourselves, our brand and our clients is by creating a connection and killer experience for them right from the very start. We do this by paying close attention to the details before and after their appointment, we send follow up emails and reach out to them to see how they're doing. Creating an amazing client experience is a top priority for us. QUESTION: What systems do you have in place that focus on Client Retention and the Client Experience? Point #5: Winds of Change Danielle: We're rebirthing stylists to a new level. No more crappy routines and behaviors and all that shit that doesn't serve you. We're getting rid of all these bad habits and routines and putting stylists more on a pedestal. Ani: We're changing the game. We've literally taken the hair world and flipped it upside down. What we do is not normal, it's not seen and it's super intense. Having an emphasis on having a skill is not enough anymore. BMS (Big Money Stylist) is the methodology of NBR (Natural Beaded Rose) married up to business and marketing tactics. Conventions are held throughout the year where hundreds of Artists attend. BMS Intensives are smaller classes that cap out at 20 people for more personal, one-on-one hands on training. To be considered for either of these, please visit our website and fill out an application. bigmoneystylist.com  QUESTION: Are you ready to jump into this movement that's taking the hair industry by storm?   Quote of the Week: "A lot of stylists go into hair with the goal of eventually owning their own place, yet they don't know business, they don't know client retention, they don't know client experience or know how to emotionally deal with the client as the professional. We are at a tipping point which is so cool for me to see. I believe that what we are doing is 100% changing the game and is impacting our industry on a huge level." -- Danielle White "At the end of the day, when we go through and protect the clients by doing the power practice, doing NBR every single day, getting better at the beadwork, stitching and color - protecting them in that sense of practicing and giving them a good experience - it also protects us and the brand as well." --Anianne Rivera "I feel like I have to protect myself from myself. I'm like my own worst enemy, my harshest critic. Your heart knows what an amazing individual you are, so let it shine. Have that spark always. Don't let yourself dwindle by other outside factors. Put a bubble around you, one that allows people inside if they're awesome. Let yourself be you!" --Jillian Cheel   Stay Tuned for Next Week's Topic....POWER  

The DKW crew welcomes Jillian Cheen to the team as they discuss the hot topic of Profit in this week's episode of Big Money Stylist which just hit the top 30 in iTunes at the time of airing. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection   In This Week's Episode.....PROFIT Point #1:  Is it a Step Back or a Step Forward? The road leading to DKW may not have made a lot of sense to others, but for Coaches Val, Ani and Jillian it made perfect sense. It was definitely a step back for Coach Val, but she saw the clear vision from the get go, put her ego aside and dove in despite people around her questioning her choice to leave a full clientele and move to Laguna Beach to become an assistant working on commission. Coach Ani likes to look at her path as a parallel route. "This is the road I was on, I stepped off of it and went to the road next to it that could lead me higher and farther." With Coach Jillian's decision to go back to assisting, it may have seemed like a step back to some, but for Jillian it aligned with her vision. QUESTION: Where in your life has a door opened for you that looks like a step back, but will ultimately catapult you forward? Point #2: Ruthless Commitment Brings Major Profit Coach Ani knows that at the end of the day it all comes down to your commitment to change your life. "If you're not willing to do anything with the tools we've given to you, what do you expect from us at that point? You've got to put in some kind of effort." Coach Val knows the longer you stay committed to what you want, the faster you'll see results. She's loving the results in her life due to her ruthless commitment. Coach Jillian eats, lives and breathes her dream. She wakes up everyday with the attitude of "this is what I fucking want, and I know who I have to be in order to see the results I want." QUESTION: Where are you lacking ruthless commitment in your life? Point #3: Passion: Love on Another Level Coach Ani: My true heart and soul passion is training inside of BMS. That's my happy place. It's what I know I'm supposed to do. If it was taken away from me, that would crush my soul and a part of me would die. For Coach Val, passion is love on another level. "No matter what other roles I take on around me, I still have to have time behind the chair as an Artist. I need that artistic outlet doing color and the NBR extensions that I love so much because it feeds me." QUESTION: What feeds your soul?   Point #4: Accountability Not Blame Coach Jillian always used to feel like a victim and thought that everything was happening to her. "I looked back in my life and started taking accountability for my actions and seeing my part in all of it. My dreams have come true in such a short amount of time because I had the courage to look inward and began changing who I was being." Coach Val: It is so freeing to have accountability. You never have to have that victim mentality. You can't change anyone else's actions but what you can change is how you show up and what you deliver. QUESTION: Where in your life are you not seeing the profit that you want to see because you have not committed to anything, you haven't found your passion or you're pushing it away? Point #5: Vision Quest Coach Ani: Something that we do inside BMS is what we call Vision Quest where we sit on the beach and ask ourselves: Who do you want to be 12 months from now? Who is that person? What does she look like? How does she talk and walk? What is her job? What is she doing? Coach Val: Because I am so clear on my vision, every decision that I make is leading me to pave the way for other people to come in and live that vision themselves. It's because of this vision that I will stop at nothing to make sure it comes to fruition. QUESTION: What vision do you have for yourself that you are ruthlessly committed to?   Quote of the Week: "The profit of me living out my passion in each of these areas of my life is this beautiful life that I am very protective of. If something is not serving me or going towards the passions of my life, then it's not a part of my life. Everything in my life right now is contributing to my passion so that I can have this beautiful life that I'm living. -- Valerie Plunk "There comes a point when it's not about the money. It's about me and the commitment I have to myself and the life I want. On my deathbed I want to look back on my life and say, you fucking did it. Good for you. Everything you wanted to accomplish,  you did it." --Anianne Rivera "You can have a big end result you're shooting for, but make sure you have small little markers for you to hit along the way. Once you hit that marker, don't just say I'm good now, you have to push to the next one. You can't just sit still because when you do that, you're going backwards. When you reach your result, have bigger dreams." --Jillian Cheen     Stay Tuned for Next Week's Topic....PROTECTION  

Welcome to this week's Big Money Stylist podcast as the Artists from DKW Styling Salon delve into the topic of Power, more specifically the Power of stories - the stories we create about ourselves and our industry - and how these stories will either derail and fuck us up or lead us into a life that we truly want to live. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....POWER Point #1: Industry Fables Many Artists don't believe in themselves and dutifully execute whatever the Industry has taught them to do. For example, we are taught that you accommodate everyone and everything that walks through the door until you have "arrived," even if it means doing what you don't like doing - which most Artists believe is their only option. This creates the all too prevalent and less than powerful scarcity mindset. There are many stories created about who we are as stylists and what is expected of us. More often than not, we are expected to work six days a week, are thought of as hobbyists and not taken seriously, and for many the belief is widely accepted that people choose hair as a career because they are too fucking stupid for anything else. QUESTION: What are some of the stories you believe that are simply not true, but are widely accepted as true? Point #2: Tell Me a Story The stories that seem to affect us the most are the stories we create about ourselves. Coach Ani describes stories as "a layer of made up bullshit that you tell yourself over and over again." We don't know where they come from, why or how they start, but one day you tell yourself something, decide to fucking stick with it and pretty soon you have allowed that story to shape and define your life. Whether it was breaking an engagement and moving to California, teaching on a stage in front of 300 Artists at a convention, feeling 'worthy' to increase prices, or deciding to stop working Saturday's, each of the ladies have overcome and rewritten their stories, which has enabled them to get out of their own way and create a life they love. QUESTION: Where in your life are you putting off rewriting a story that isn't serving you? Point #3: The Lies we Believe Our stories impact every part of our lives. How many times have you told yourself: I'm not worthy, I'm not good enough, that's for someone else, not me. We get so much inside of our heads that we begin downplaying ourselves and live in a state of victimhood, and in the process we give away all of our power.  Oft times stories are wound up so tightly inside of us that we can begin projecting them onto others until they believe them, too. Garrett repeated the story so often that Danielle didn't want to have sex, that she actually started believing it was true. The voices and the stories inside our head are so much stronger than the truth of what really is. QUESTION: How often do you downplay yourself by telling yourself you're not worthy or you're not good enough? Point #4: Stuff or Stack? We have the ability to make life stressful or beautiful and zen. What do we do to remain in power when we get triggered or when things go south; when we start making stories up about the people and experiences in our lives? How do we handle our feelings rather than stuff them deep inside of us to handle "later?" Coach Ani uses a powerful tool each day called the Stack which is a series of questions designed to move her through these feelings and to see the story from different angles. By the end of her Stack, she has gained clarity, power and solutions. Coach Val is the queen of reframe where she is able to have conversations with herself and see things from many perspectives until  she can find something positive to move her forward instead of staying stuck in a story. QUESTION: When you get triggered what do you do to return to a place of peace and power? Point #5: The Power of Choice is Yours Coach Val: I know it is always my choice. If there is something not going well, I would rather blame myself and come up with a solution than blame anyone else. I can fix me. I can fix my mindset and my mood, and that is so freeing. What is so beautiful to realize is no one has any control over anything you do, except for you. Coach Ani: At the end of the day, everything is up to me: the life I want to live and the choices I make. If I want to live at the beach, that is my choice and I will have to work fucking harder than I ever have. If I don't want to get married, it's my choice. If I choose to get married knowing that something is wrong, that is also my choice. I have the power of choice over everything in my life. And so do you. QUESTION: Where in your life are you playing the victim and blaming others for your circumstances?   Quote of the Week: "You don't have to wait until tomorrow. You don't have to wait until next week or next month. If, in the middle of your day things are not going the way you want them to, take a deep breath, figure out what needs to be changed, and then change it. If you don't change anything, you are going to continue to have the same exact life. If you want something different, do something different. Stand in your power and do that." -- Valerie Plunk "What is it in your life that you don't like? What story have you been telling yourself for so long that you've actually convinced yourself it's true? How can you go about changing it? A the end of the day, your life is yours to lead and no one else's. No one is coming to save you. But you can change you." --Anianne Rivera "My biggest story is that I am not a confrontational person. Confronting people about things that are bothering me is still hard for me. But every time I jump over that hurdle and handle things, I feel more powerful and have more confidence in myself and my abilities. I find that I also have more respect for myself when I stand in my power. --McKenzi Davis     Stay Tuned for Next Week's Topic....PRODUCTION  

In This Week's Episode.....POWER Point #1: Belief in Yourself Behind and in Front of the Chair Danielle: Having a niche, owning your niche and being good at your craft creates power. The belief you have about yourself has an impact on your ability to produce. When I began my career in a small, rural town in Arizona, I believed there was a cap on my earning potential until I had one of those light bulb moments that created a shift within me. When I gained my power and realized the power of marketing, my business began to explode. Coach Ani: Most stylists are stuck in the box of what they believe they can and can't charge based on where they live and what everyone else is charging. It just takes one person finding their power and saying, "Fuck these rules, I'm not doing this! I'm going to make it up as I go because it doesn't matter!" This leads the way for others to do the same. QUESTION: Do you currently have limiting beliefs surrounding your income limitations or capabilities? What are they?   Point #2: It's an Inside Job Everything begins with a shift and story inside of you which oft times won't happen until you're mirrored back a new reality by individuals around you who show you what could be possible. This is exactly what the Big Money Stylist experience is and what the NBR tribe is all about. Valuing yourself by saying 'no' raises the bar and creates a powerful place within yourself and your business. Coach Ani shares her inspiring "sink or swim-no means yes" BMS journey and how she chose to make massive moves in her business, moves that first began taking place inside her own head. One by one, she began letting go of the stories: "You're supposed to take on all the clients, offer all the services - you're supposed to do everything! What are you thinking? You're turning away money!"   QUESTION: Who do you believe yourself to be? Who must you become in order to be, do, and have what you want?   Point #3: The Toleration Game Your life and your business are a result of what you choose to tolerate. There's a toleration game within how stylists and artists are treating themselves, what they have determined is the 'right' thing to do, what they have decided is the accepted modus operandi, and what is 'artistically correct.' So many stylists get stuck in the sacrifice game in the name of making money. Your power is obtained by what you're committed to and drained from what you tolerate. Your life cannot become more than you tolerate.             QUESTION:What are some ways you are stuck in the Sacrifice            Game by playing the Toleration Game?   Point #4: Reversing the Frame The entire industry has been built to teach stylists to go to powerlessness. The highest form of dysfunction inside the game of being an artist is where you don't listen to your own voice anymore - where the client begins dictating your direction. Coach Ani used to be at the beck and call of her clients until she reversed the frame and began seeing herself as the prize. She took control of who she allowed to sit in her chair by setting up an in depth application process, which garnered greater respect from her clients as well as creating a thriving business environment on her terms. The empowerment she felt and experienced in her business bled into all aspects of her personal life.   QUESTION: Where in your business will reversing the frame change the game for you?   Point #5: Create a Life That Actually Matters to You There are things you are tolerating that need to become intolerable to you. At the top of Coach Ani's list of intolerable's: tardiness and being on call for your clients 24 hours a day, 365 days a year. Finding your own power and letting go of bullshit results in turnarounds, breakthroughs, explosive business success, and peace & calm in artists' lives. Create a game and creation inside your artistic place that not only pays you what you're worth, but lets you enjoy your life outside of what you do in the business.   QUESTION: What are the top five things (behaviors, obstacles) you are tolerating inside your business - in front of and behind your chair - that if they became intolerable, your business would completely explode?   Quote of the Week: "I would get to this place of burnout and say, 'No, I don't want to be there. I don't want to do that!' I love hair. I love being in the game, but I'm going to set my own rules and create my own path." -- Danielle White   "I haven't sacrificed shit, I've just let go of things that don't work." --Anianne Rivera   Stay Tuned for Next Week's Topic....PRODUCTION

In today's episode Garrett made the realization that even if he may  not agree with another person's decision that they make in their life, like getting permanent tattoos with buddies while drunk after a successful Big Money Stylist even for his wife's hair salon that he co-owns, he also doesn't judge them for making their choices. He learned that by allowing others to make their own decisions so that they can then also take ownership of said decisions, it makes our lives much less complicated as well.      _______________________________   You are listening to the Warrior On Fire, Daily Fuel podcast with your host, Garrett J White. Founder of Wake Up Warrior and creator of the WarriorBook, these insights become tools for living a fuller life by looking at the lessons we can learn all around us. Every day, Garrett takes experiences from life and extracts lessons from it which he then challenges his listeners with a question and call to action at the end of each episode.    http://warrioronfire.com   

In today's episode we give you a whole, updated look for the Warrior On Fire podcast, informing the listeners to watch for the upcoming new podcasts within the Warrior Empire Network: Warrior Wealth, Warrior Week, Big Money Stylist and Date Your Wife. Unlike the Daily Fuel, each of these podcasts will be weekly shows, but they will have an even more enhanced focus on topics from making money to relationships and self-actualization.      _______________________________ You are listening to the Warrior On Fire, Daily Fuel podcast with your host, Garrett J White. Founder of Wake Up Warrior and creator of the WarriorBook, these insights become tools for living a fuller life by looking at the lessons we can learn all around us. Every day, Garrett takes experiences from life and extracts lessons from it which he then challenges his listeners with a question and call to action at the end of each episode.    http://warrioronfire.com