Podcasts about blueconic

Today, we're talking with Jonathan Sussman, CPO for over 5 years at Jebbit, an enterprise experience platform for first-party data capture, which was recently acquired by BlueConic. In this episode, Jonathan talks about: Why Product Management is one of the hardest functions to master How to use professional services - usually a cost center - as a source of product innovation that drives longterm growth And, the time when they built to solve internal problems, not customer value, nearly caused an early key launch to fail Links LinkedIn: https://www.linkedin.com/in/jonathan-sussman-0a84462/ Jebbit: https://www.jebbit.com/ BlueConic https://www.blueconic.com/ Resources Building iconic customer experiences with Susan Stavitski, Principal PM: https://youtu.be/TyA7d30ckNE?feature=shared The end of MVPs and prioritizing accountability with Jason Penkethman, CPO: https://youtu.be/-vanNudmXMM?feature=shared Chapters 00:00 Startups and ROI Challenges 00:24 Introduction 01:00 Building Product From Yahoo to Jebit 02:08 The Evolution of Programmatic Advertising 10:02 Transition to AT&T and Product Management Insights 13:55 Joining Jebit: Early Challenges and Learnings 21:46 Innovative Product Approaches and Managed Services 28:31 Balancing Tech Debt and Customer Needs 31:39 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Jonathan Sussman.

In this week's episode of The Publisher Podcast, we hear from Emma O'Brian, SVP Strategy for Dow Jones. Everyone knows Dow Jones – or at least a few parts of its portfolio, even if they don't know it as part of the greater organisation. But as the company moves from a portfolio-based business to a vertical-oriented publishing and information one, how is that impacting its back room strategy, and how it seeks new acquisitions? The company is more than simply the index that bears its name, as our guest this week makes clear right from the off. However, much of what underpins its success is the same focus on providing tangible insights to audiences, as and when they need it. Increasingly, its stable of publications under the Dow Jones Portfolio – including the Wall Street Journal, Barron's, MarketWatch, and many more – are just as integral to their audiences as the index is to stockbrokers and traders. It seeks to deliver relevant information to its audiences, no matter where they may be. In this episode, the final of this season, Emma sets out how a change in strategy that occurred when Almar Latour came into the role ultimately changed how those publications are aligned and operated behind the scenes. This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don't have to. Whether it's capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic's all-in-one platform. See how companies like yours are turning understanding into action and driving real business growth.

This week on The Publisher Podcast by Media Voices, we're joined by Will Hayward, journalist, author and columnist specialising in Welsh politics. He also writes The Will Hayward Newsletter, which he relaunched in September after running it for nearly a year as one of Reach plc's Substack experiments, where it won Best Politics Newsletter at this year's Publisher Newsletter Awards. Since going it alone, he's built up more than 3,000 subscribers in just seven weeks, with revenues and subscriber numbers now exceeding its previous iteration. He talks about his journey into covering all things Wales, what he's learned working at the UK's largest regional publisher, and what opportunities he spotted in going solo, even if it meant having to restart his newsletter from scratch. This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don't have to. Whether it's capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic's all-in-one platform. See how companies like yours are turning understanding into action and driving real business growth.

Third-party cookies aren't going away any time soon, but many publishers have already reduced dependency on them as a revenue stream. As the landscape continues to shift, what should publishers looking towards the longer term be thinking of when it comes to their own data strategies, and how can various types of first-party data play a part? This is the latest in our Media Briefs series of short, sharp sponsored episodes with a senior executive from a vendor working with publishers to make their businesses better. In this episode we hear from Patrick Crane, Director of the Core Sales Team at BlueConic, the customer data operating system that makes your data work harder, so you don't have to. Patrick explains the current state of the market when it comes to third-party cookies, and where it still has a place in strategies, as well as how publishers can plan their audience data strategies around industry uncertainty. He also sets out exactly what first-party data means, and how publishers should approach it as a process rather than a project. This episode is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don't have to. Whether it's capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic's all-in-one platform.  

This week on The Publisher Podcast, as part of the product-oriented remit we've set ourselves for the series, we hear from Ludovica D'Angelo, Director of Publishing Operations for the Total Politics Group. As we discuss in the episode, that's a very specialised publishing business – and a commensurately specialised role. But for Ludovica, who has previously worked for publications as varied as news magazine The Week and luxury food and drink magazine Il luogo ideale, it has been another opportunity to discover best practice around managing product teams, launching timely new newsletters and titles, and finding new revenue opportunities. Ultimately, her work - and that of all product teams within media businesses - is about rediscovering the primary of product in a shifting media landscape. This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don't have to. Whether it's capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic's all-in-one platform. See how companies like yours are turning understanding into action and driving real business growth.

"There's two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I'm the second," says Patrick Reynolds, CMO at BlueConicIn this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tailored, empathetic customer experiences during busy shopping seasons like Black Friday. He also talks about his insights on the evolving role of AI, which helps marketers focus on creativity and strategy by automating repetitive tasks, and explains why the best marketing often works quietly in the background, enhancing customer engagement without overshadowing it.In this episode, you'll learn:How to use first-party data to create personalized experiences that resonate with customers during high-stakes shopping seasonsThe importance of balancing data-driven insights with empathy to better serve consumersWhy AI can be a game-changer in freeing marketers to focus on strategic, creative workResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patreynolds/Check out BlueConic: https://www.blueconic.com/Timestamps:(00:00) Intro(03:24) Black Friday and Cyber Monday strategies(04:37) The importance of empathy in marketing(08:29) Leveraging customer data for better marketing(10:20) Balancing data and creativity in marketing(17:40) Content strategy and measurement(20:46) The role of AI in modern marketing(23:43) Why marketing should be invisible to the consumer

On this week's episode of The Publisher Podcast by Media Voices, we hear from Kat Craddock Editor-in-Chief, CEO and owner of Saveur magazine, a 30-year old publishing brand that returned to print this year after a 4 year hiatus. Kat's announcement that Saveur would be returning to print, is one of the best, most honest explanations I've seen of how print publishing has changed. She explains to readers that the magazine will cost more than it used to, frequency will drop to twice a year and supermarket distribution would be swapped out for sales direct-to-readers through Saveur's own website. This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don't have to. Whether it's capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic's all-in-one platform. See how companies like yours are turning understanding into action and driving real business growth.  

On this week's episode of The Publisher Podcast by Media Voices, we hear from Daniel Smith, Managing Director of the Mark Allen Group's Agriculture division, which includes brands like Farmers Weekly, Pig World and Poultry Business. His team are behind the Farmers Weekly podcast, which was shortlisted in the Best B2B Podcast category at the Publisher Podcast Awards earlier this year. Farmers Weekly have been really smart about monetising a niche podcast topic and audience, so we discussed creating a podcast that would fit into a farmer's lifestyle, where the podcast fits in terms of subscriber acquisition and engagement, and collaborating with sponsors to create a sale-able proposition. This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don't have to. Whether it's capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic's all-in-one platform. See how companies like yours are turning understanding into action and driving real business growth.

On this week's episode of The Publisher Podcast by Media Voices, we speak to Brandon Grosvenor, Chief Revenue Officer at Torstar Corporation, home of The Toronto Star. Over the summer, The Toronto Star became one of the first large publishers in North America to announce they were rolling out micropayments. It's a feature audiences frequently request - especially with the rise of paywalls - but for a myriad of reasons, few publishers have experimented with. Brandon discusses why they decided to try micropayments out alongside their subscription offering, the thinking behind their pricing and day pass strategy, and the challenges of audience growth in Canada. He also explains why he doesn't think micropayments will be a significant revenue stream, but still has an important part to play in a publisher's acquisition strategy. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. blueconic.com

On this week's episode of Media Voices, we hear from The Knowledge's founder Jon Connell. The Knowledge is a free-to-read newsletter aimed not at a particular demographic, but at a ‘mindset'. Connell and team's aim is to provide an antidote to the outrage engine, instant gratification-baiting nature of social publishing. At the same time they seek to speak to people who are curious and wish to hear from a variety of perspectives; the challenge lies in squaring that circle. In the episode we also discuss the challenges of monetising newsletters, the growing popularity of the newsletter as a medium, and how legacy news brands are adapting to the rise of this new format. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. blueconic.com

On this week's episode of The Publisher Podcast by Media Voices, we speak to John Shields, Director of Podcasts at The Economist. They made the bold move last year to put almost all their podcasts behind a paywall, creating a separate Economist Podcasts+ subscription option. A year on from the launch of Economist Podcasts+, John discusses what drove the decision, some of the risks and opportunities of charging for audio, and the lessons they've learned over the past 12 months.   This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.

On this week's episode of The Publisher Podcast by Media Voices, we hear from Paul Ostwald, co-founder of Morningcrunch, a German-language media brand aimed at young professionals. Since launching in summer 2023, they've grown to the point that their newsletters now go out to over 50,000 young professionals every morning. Morningcrunch is ad-funded, and Paul explains how he's working with a German media house to bring in bigger deals. He also talks about how he's taken inspiration from newsletter outfits that have far bigger budgets for A/B testing, why younger people still care about email, and the importance of building trust as a start-up. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.

On this week's episode of The Publisher Podcast by Media Voices, we speak to Eric Ulken, Vice President of Product at The Baltimore Banner. The Baltimore Banner is a nonprofit news organisation launched in 2022 which serves the Baltimore region, and the larger Maryland state.  Eric talks about what makes the Banner's business model unique, why it was so important to get an app up and running early on, what marks success for them with their app audience, and why they're such a valuable tool for engaging premium audiences. He also explores why publishers should be looking to other apps for inspiration beyond just text-based news delivery. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. blueconic.com

On this week's episode of The Publisher Podcast by Media Voices, we hear from Rhiannon J Davies, Founder and Editor at Greater Govanhill, a community magazine and media project. Launched in 2020 in the middle of the pandemic, it now has a website, radio show, award-winning podcast and community newsroom space, as well as doing events, training, workshops and outreach with marginalised communities. Rhiannon also established the Scottish Beacon, which is a collaborative of independent, community-based publications all around Scotland. Rhiannon goes behind the scenes on the logistics of producing a free bimonthly magazine, from local ad and membership revenue to grants for projects, as well as her dedication to maintaining quality, and the importance of offering a platform for voices not usually heard in the media. She also explains her ambition to support other local publications through collaboration and amplify stories which come out of local communities. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.

On this week's episode - the first of The Publisher Podcast by Media Voices - we speak to Simon Kurs, Commercial Editor at the Evening Standard. The publisher won Best Commercial Strategy at this year's Publisher Podcast Awards for The Standard's Sustainable Travel campaign with Iberostar, a podcast-led multimedia series exploring how to travel the world without wrecking it. We discussed the Evening Standard's approach to podcast monetisation, from choosing clients that align with their values to having the podcast at the heart of a 360 degree media campaign. We also explore why publishers are at such an advantage when it comes to podcast campaigns, and why utilising multiple channels can help drive record-breaking podcast performance. This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. blueconic.com

CEO of BlueConic, Cory Munchbach, deep-dives into the benefits of multi-channel data clean rooms. In this episode, Cory discusses the notion and benefits of multi-channel data clean rooms. She delves into a cost benefit analysis as well.Connect With: Cory Muchbach: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Publishing is shifting from prioritizing breadth to rewarding depth. That starts with understanding the audience — and its segments — more granularly in order to create a more sustainable and varied business foundation. Cory Munchbach, CEO of BlueConic, shares her view of the next chapter.Skip to topic:00:00 Introduction and Media Challenges01:02 Welcome to The Rebooting Show01:44 Discussion on Audience vs. Consumer03:38 Key Takeaways from the New Growth Agenda07:22 Challenges in Media Transformation09:37 The Role of Technology and Organizational Structure13:01 Existential Threats and Industry Nostalgia18:22 Adapting to a Consumer-First Strategy25:59 Navigating Data Collection and Audience Insights30:16 The Role of AI in Audience Understanding36:00 The Future of Personalization and Content Delivery38:55 Transparency, Privacy, and Value Exchange44:47 The Future of Advertising and Publishing

CEO of BlueConic, Cory Munchbach, deep-dives into the benefits of multi-channel data clean rooms. In this episode, Cory discusses the notion and benefits of multi-channel data clean rooms. She delves into a cost benefit analysis as well.Connect With: Cory Muchbach: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How does a product marketer end up in the CEO seat? Moving from being an analyst at Forrester to starting at BlueConic as a product marketer and doing many different jobs at the company over the years landed Cory Munchback the CEO seat.Fully backed by the founder, Cory shares her remarkable journey from analyst to CEO, detailing the vital lessons learned and the strategies that have shaped her leadership.Cory's Path to CEOCory started her career at Forrester Research, gaining invaluable insights into marketing leadership and technology strategy. This foundational experience at Forrester was crucial as she transitioned to BlueConic, where she began as the Director of Product Marketing. Reflecting on her diverse roles within the company, Cory notes, "I've always been someone who feels how the system works."Key Takeaways for CEOsEmpathy and Understanding Across Roles: Cory emphasizes the importance of understanding every department's role in achieving the company's objectives. She shares, "I have a deep reverence and admiration for the skills that they bring, because I literally knew I wasn't good enough at them or wasn't passionate about them to do it myself."Replacing the Founder as CEO: Cory highlights the smooth transition from the founder being the CEO to her replacing him as a well-planned succession. "He was fully behind me. This was a thoughtful succession plan...me taking over was something he valued as part of his own legacy," Cory explains, underscoring the significance of support and clear communication during leadership transitions.The Importance of Customer-Centric Leadership: The customer is at the core of Cory's leadership philosophy. Coming from product marketing she knows better than most that you have to stay close to the customer. Don't miss the rapid fire session at the end of the episode where Cory shares her favorite books and podcasts that have influenced her career and leadership style.For an in-depth understanding of Cory Munchbach's strategic approaches and personal influences that have shaped her journey at BlueConic, listen to the full episode.Join us next week on Sales Talk for CEOs for more insights from top executives on driving growth and leadership effectiveness.Chapters00:00 Introduction - Unveiling the critical sales knowledge CEOs need to thrive in modern markets.00:03 Female CEO Spotlight - Kicking off with excitement for female CEOs and the fresh perspectives they bring to the table.01:05 Welcome Cory Munchbach - Introducing Cory Munchbach, CEO of Blueconic, and her unexpected career journey.01:29 Exploring Blueconic - Diving into what Blueconic does, its ideal customer profile, and how their tech drives business forward.02:26 The Importance of Consumer Insights - Discussing the necessity for brands to deeply understand consumer behaviors.02:44 Cory's Path to CEO - A look at Cory's progression within Blueconic and her transition to the CEO role.03:02 From Analyst to CEO - Tracing Cory's professional roots from Forrester Research to her leadership position.05:03 The Lure to Blueconic - Cory shares what drew her to join a fresh, dynamic startup and tackle new challenges.06:07 The Marriage of Sales and Product Marketing - Understanding how product marketing works in unison with sales to achieve success.07:56 Initial Sales Struggles & Strategies - Reflecting on early sales efforts and the push for establishing brand credibility.08:05 Rapid Role Progression - Cory recounts the various roles she adapted on her way to the top.11:14 Cultivating Customer Success - Emphasizing the need for focusing on customer satisfaction to drive sales and business growth.14:15 Journey to CEO - Cory's evolution within Blueconic and the responsibilities she accumulated along the way.17:11 Cory's Role in Sales as CEO - Outlining how the CEO's involvement can significantly impact sales initiatives.About GuestAs the CEO of customer data platform BlueConic, Cory has spent her career on the cutting edge of marketing technology and has years of experience working with Fortune 500 clients from various industries. Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. A sought-after speaker and industry voice, Cory's work has been featured in Financial Times, Forbes, Raconteur, AdExchanger, The Drum, Venture Beat, Wired, AdAge, and Adweek. A life-long Bostonian, Cory has a bachelor's degree in political science from Boston College and spends a considerable amount of her non-work hours on various volunteer and philanthropic initiatives in the greater Boston community. The rest of that time is spent hanging with family and friends; running around with her rescue dog; or – most likely of all – reading.Connect with Cory on LinkedIn:https://www.linkedin.com/in/Corymunchbach/BlueConic LinkedIn:https://www.linkedin.com/company/blueconic/Check out Alice's website: https://aliceheiman.com/Connect with Alice on LinkedIn: https://www.linkedin.com/in/aliceheiman/

When you're a challenger brand that's trying to get unfair market share, you need to things to succeed – a healthy amount of risk-taking and the agility to take advantage of the big guy's missteps. Patrick Reynolds has a knack for developing these qualities in challenger brands in his career as a marketer. Patrick is the CMO of the customer data platform BlueConic. Prior to this role, he spent two years in an executive position for Mastercard. Patrick loves the challenge of unleashing the potential of challenger brands through ingenious marketing, branding, and positioning strategies. Tune in and learn how he puts his concepts into practice and how that has translated into business success!Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

I think earlier in my career, I just assumed that anybody with a "C" at the beginning of their title knew everything. They had all the answers. Of course, this is a preposterous thing to think, but that doesn't mean that we don't look to those C-level folks for answers to our questions. So how do the rest of us who might want to sit in one of those chairs someday prepare ourselves for that moment?On today's episode, we're lucky to be joined by someone who, over the course of 8 years, grew from the 17th employee to the CEO of a company. That someone is Cory Munchbach, now Chief Executive Officer at customer data platform BlueConic.In our conversation, Cory and I talk about the relationship between a CEO and a COO, the importance and vulnerability that comes with asking questions, and the traits that might hold operators back from being good CEOs themselves some day.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.This episode is brought to you by the RevOps experts at Fullcast.io, the go-to-market planning platform. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.io and tell them Sean sent you!

The Rebooting recently wrapped up its second research project in collaboration with BlueConic. Patrick Crane, vp of sales at BlueConic, joined me on The Rebooting Show to discuss the state of subscriptions at publishers and the maturation of the market.  “One of the reasons I call it a forever business is to call out the fact that there is going to be ongoing work,” Patrick told me, “but also that it sets you up to play a very sustainable game.” Among the topics covered: The shifting role of steep discounts in subscription programs Why ad avoidance is really more bad UX avoidance The wisdom of making subscription products for specific slices of your audience Check out "The State of Publisher Subscriptions" report.

Episode 314 of The VentureFizz Podcast features Cory Munchbach, CEO of BlueConic. There is no set rule on how one becomes a CEO of a tech company and when you look at Cory's career path, it is one of the main reasons why I encourage people to work for high growth startups. She was employee #17 at BlueConic, eight years ago, and was announced as the company's CEO earlier this year. My point isn't that you should join an early stage company because it is the best shot to a CEO role, but it is a perfect example of the career progression that one can experience if they are dedicated and are a top performer. If you are interested in becoming a CEO some day, then you are in luck as Cory shares some great advice. BlueConic is a leading pure-play customer data platform that liberates companies' first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. In this episode of our podcast, we cover: * Cory's background story and how she got her career started as a Research Associate at Forrester covering the Martech industry. * How she landed at BlueConic in the early days of the company and how they were able to gain traction initially. * All the details about BlueConic in terms of the company's platform today and the value it provides to customers. * Lessons learned since becoming a CEO. * How Cory thinks about the culture at BlueConic. * The future of the Martech stack and how AI will play a role. * And so much more.

Summary:Katherine Boardman is the Chief People Officer at BlueConic, a customer data platform that helps companies connect with their customers and promote their growth and transformation. Katherine leverages her 20+ years of experience to develop programs and processes that promote organizations' unique cultures. In this episode, Katherine talks about BlueConic's decision to close their Boston office and shift to becoming a remote first organization. Chapters:[0:00 - 4:45] IntroductionWelcome, Katherine!Today's Topic: The Personal Nature of Remote Work and Successfully Becoming a Remote First Organization[4:46 - 12:08] Why BlueConic decided to permanently close its Boston officeDespite survey results, workers had acclimated to remote workRemote work can result in fewer spontaneous interactions at workRemote work also frees up time for meaningful activities with family and friends[12:19 - 22:57] How is BlueConic maintaining its culture through its shift toward remote work?Organizing a variety of opportunities for employees to gatherListening to managers and employees to make sure everyone is productive and happy[23:23 - 34:29] Activities and investments BlueConic has made to generate employee interactionsOffering tools for employees to take care of themselvesSetting up groups, books clubs, “coffee and donut” meetings, etc. to build relationships[34:35 - 35:29] Final Thoughts & ClosingThanks for listening!Quotes:“Even though people had indicated through surveys that, ‘Yes, I want to be back [in the office]', after 18 months of working solo at home, people acclimated—they reworked the structure of their lives.”“Organizations are communities . . . and even with remote work, there are opportunities [to spend spend time with co-workers].”Contact:Katherine's LinkedInDavid's LinkedInDwight's LinkedInPodcast Manger: Karissa HarrisEmail us!Production by Affogato Media

BlueConic clients like Colgate, Mattel, and Hearst use it to activate first-party data across multiple sub-brands and support regional personalization.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/blue-conic-cory-munchbach .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.

Summary:Katherine Boardman is the Chief People Officer at BlueConic, a customer data platform that helps companies connect with their customers and promote their growth and transformation. Katherine leverages her 20+ years of experience to develop programs and processes that promote organizations' unique cultures. In this episode, Katherine talks about remote work and how some companies have crafted it for their employees' benefit. Chapters:[0:00 - 5:06] IntroductionWelcome, Katherine!Today's Topic: How Remote Work Works in Today's Environment[5:07 - 10:34] Why BlueConic decided to close their Boston office in favor of a remote-first work modelThe pandemic pushed employees toward a new culture of remote work Communication technology has been more widely and readily adopted in the workplace[10:35 - 23:04] How do you manage company culture with a remote-first workforce?Gathering information and input from employees and setting guidelines and expectationsDefining productivity, setting productivity goals, and measuring productivity[23:05 - 35:09] Steps companies can take to ensure meaningful interactions among remote employeesEstablish natural rhythms and cadences for meetings and activitiesConsider the business needs before changing to or from remote workEmployees' full personalities makeup the company culture[35:10 - 37:35] Final Thoughts & ClosingDo not be afraid to work with leadership to take small steps toward changeThanks for listening!Quotes:“We were measuring [remote employees] in terms of their engagement and satisfaction, . . . which are critical to [our productivity as a company].”“I always start with ‘what does the business need'. . . . Take the time to understand what [remote work] means and why it should become the requirement.”Contact:Katherine's LinkedInDavid's LinkedInDwight's LinkedInPodcast Manger: Karissa HarrisEmail us!Production by Affogato Media

The Customer Data Platform (CDP) space has grown massively in the last 5 years.  CDPs often present different capabilities in different verticals with value props that vary.  But, in every use case privacy and data sit at the center.  And, BlueConic CEO Cory Munchbach has understood that for a long time going all the way back to her time as an analyst at Forrester.  She has seen the forest through the trees, understanding that if you intend to ingest and process personal data at scale - a privacy lens is critical.

In this great episode of the CRO Spotlight Podcast, we talk to Jackie Rousseau-Anderson, CRO of BlueConic about how data analytics leaders make great CROs - and how they tackle the "sales stigma" that comes with the role.  Connect with Jackie:LinkedIn URL:https://www.linkedin.com/in/jackiera/ Other places to connect:https://twitter.com/jaranderson?s=20This episode is brought to you by Growth ForumGrowth Forum is a place to Connect, Learn and Grow.  Join NowThe program is usually valued at $2500 but if you sign up to Growth Forum now you will receive access to this program for free! https://www.growthforum.io/

To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory Munchbach, CEO of CDP company BlueConic, breaks down the use cases for a CDP, how to identify if a brand is well-positioned to leverage one, and best practices to help marketers reap the rewards of this popular but complex tool.

In this episode of The Next CMO podcast, we speak to Patrick Reynolds, the CMO of BlueConic, the leading provider of pure play customer data platforms. We talk about all things data with Patrick, including the changing data privacy landscape. How to leverage and actually use the data that you're collecting for your customers in a permission enabled way, the future of data, what kind of resources you need to have in your organization to take advantage of all this data and what to think about in the coming year about the use of data. I hope you enjoy the show.Learn more about Patrick Reynolds, CMO of BlueconicLearn more about BlueConicFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In the early years of her career, Kimberly Lee Minor rose through the ranks quickly. But at the exact moment that her star was on the rise, she had to make a personal choice to leave her role and take care of her family. Today, Kimberly is an accomplished executive with an impeccable record of building brands and developing strategies to keep business competitive and nimble. As an executive member of leading domestic and international retailers and brand organizations, Kimberly is currently the President and Chief Commercial Officer at Bandier, where she oversees the direction of design, multi-channel merchandising, marketing, production, sourcing, and human resources. As a Black woman who was often the only or the first, Kimberly has made it her mission to move people of color, especially women, forward in the workplace. She also serves as the CEO of Bumbershoot, a boutique consulting firm that provides C-suite leadership, cultural and market insights for inclusive, equitable, and diverse representation across brand, content, product, and customer experience. She also serves as the founder and president of WOCRA (Women of Color Retail Alliance), supporting the careers of women of color in the retail industry through hard and soft skills training, leadership development, and networking opportunities. Kimberly sits on the board of BlueConic and Together Digital. WWD included Kimberly on their 50 Women in Power 2022 list. This episode is full of incredible and truthful advice. Kimberly says it like it is, and here are some of the nuggets of wisdom she shares and more! What happens when you need to put your rising star on the shelf. Why being a personality hire has its benefits. How to advocate for what you want and show up like an owner. Why you should decline an offer that's not getting you to NEXT. How to be a part of things before you are a part of things to prove to management that, yes, you do deserve that promotion. The reason women of color need to take roles that have financial responsibility. How to build the strength of your agency. The importance of being strategic about your next career move and ensuring it fits within the narrative you are trying to tell. Know what you're good at and why it's important to be told what you're not good at. One reason people who say that are willing to help ghost you.

In this episode we chat with René Stewart and Rachel Arnold, Senior Managing Directors and Co-Heads of Vista's Endeavor Fund. Endeavor is one of the world's largest tech buyout funds led by women. Both René and Rachel were recently recognized by GrowthCap as two of the Top Women Leaders in Growth Investing. Endeavor seeks to capture the opportunity among high-growth enterprise software companies in the lower-middle market. Since launch, Vista's Endeavor platform has successfully raised two funds and now manages over $2.0 billion, investing in a growing portfolio of innovative businesses with $10 to $30 million in annual recurring revenue. In the past year, the Endeavor team announced several new platform investments including Schoox, BlueConic, BigTime, Jebbit, OfficeSpace and MedTrainer. Endeavor also realized an investment with the sale of SecureLink. I am your host RJ Lumba.  We hope you enjoy the show.

The first step to overcoming an obstacle or barrier is admitting the problem and building a base from which to grow. For women in data and technology, it is understanding the potential for change in which the gender gap continues to close.In this episode of CDO Matters, Malcolm interviews the President and COO of BlueConic, Cory Munchbach. Cory is a fellow recovering analyst and runs one of the top Customer Data Platform, or CDP, solutions available in the market today. In her role, Cory is at the forefront of some of the biggest customer experience and digital transformation initiatives of many of the best-known brands on the planet. During their discussion, the two focus on the role of women in technology and how we can improve on the many gender imbalances that continue to persist both in their companies, and society at large. They also discuss the role of CDPs in the digital transformation landscape, and how those solutions differ from other customer-data management solutions – such as MDM or analytics platforms. If you are one of the 25% of CDOs tasked with executing your organization's digital transformation initiative, this episode of CDO Matters will help bring you to a higher-level understanding of how CDPs ‘fit' into a broader MarTech and IT technology stack, and the value they bring to the organization. The conversation closes with a dialog around the possibility of a coming recession, and what CDOs and other senior leaders can do to best prepare for some form of economic slowdown. Cory shares her experience in working with major consumer-facing brands over the last recession, and how many ‘doubled down' digital transformation investments as a means to improve customer relationships and drive competitive advantage. Key Moments 01:56-4:43 The current market of Customer Data Platforms (CDPs) 04:56-6:30 Activating customer data throughout the organization with CDPs 6:35-7:35 How do Chief Data Officers (CDOs) benefit from CDPs? 8:00-11:31 How CDPs can co-exist with master data management (MDM) 11:42-14:22 Thoughts on the underrepresentation of women in leadership positions in tech 15:04-18:05 Pay transparency as a catalyst for equality in the workplace 18:15-18:58 Being the only woman on the leadership team 19:06-21:58 The impact of tech companies on expanding access to benefits 22:10-24:33 How CDOs can respond to economic uncertainty 24:35-26:22 Building a data strategy around a clear business objective 26:24-31:43 How GDPR, CDPA and other regulations will continue past 2022 Key Takeaways The Coexistence of CDPs and MDM (9:15-9:37)“I would have conversations…with IT leaders...about this false perception that it was either CDP or MDM. My answer always was both.” - Malcolm Hawker The Underrepresentation of Women in Technology (12:06-14:04) “...this is much less of a tech problem and more of a social problem...we've always had an underrepresentation of women in technology, so there haven't been enough people to go to battle for the kind of things that will make more women come.” - Cory Munchbach Pay Transparency in the Workplace (15:38-17:08) “If you have a certain role...then everyone in that role should be within that pay band...over time, your value for the organization grows and we don't make a lot of adjustments for that internal expertise...” - Cory Munchbach Responding to Economic Uncertainty (23:19-25:24) “I am a big believer that you should plan for the worst and hope for the best...this should be transformational because it changes how you work...the thing that you need to have is the relationship with your customer.” - Cory MunchbachAbout Cory Munchbach Cory is the current President and COO of BlueConic. She previously worked as an analyst for Forrester supporting marketing technology and the former author of the Forrester ‘Wave.' While being an early-stage startup investor and advisor, Cory also serves as a member of Chief – a private network designed for the most powerful women in executive leadership. EPISODE LINKS & RESOURCES: Visit BlueConic's official company website Follow Cory Munchbach on LinkedIn

Cory Munchbach is the President and Chief Operating Officer at BlueConic, a customer data platform that helps you increase access to data across the organization so you can transform customer relationships and unleash growth. Cory spent her career working on emerging technologies with Fortune 500 clients from various industries. Before joining BlueConic, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing-tech landscape. A sought-after speaker and industry voice, Cory's work has been featured in Venture Beat, Wired, AdAge, and AdWeek, as well as spoken at conferences such as FutureM, MITX, and the Association of National Advertisers. A life-long Bostonian, Cory has a bachelor's degree in political science from Boston College and spends a considerable amount of her non-work hours on various volunteer and philanthropic initiatives in the greater Boston community. The rest of that time is spent hanging out with family and friends, running around with her rescue dog, or reading. Show Notes & Transcript: https://www.netwisedata.com/liberating-your-first-party-data-ft-cory-munchbach%ef%bf%bc/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://anchor.fm/datadriven/message

Our guest today is BlueConic's President and COO, Cory Munchbach.  Cory has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic.  Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and […] The post Ep. 212 – BlueConic President & COO, Cory Munchbach appeared first on COO Alliance.

Our guest today is BlueConic's President and COO, Cory Munchbach.  Cory has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic.  Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and […] The post Ep. 212 – BlueConic President & COO, Cory Munchbach appeared first on COO Alliance.

The customer data platform (CDP) market might be crowded, but savvy brands are to sifting through the category to fit their specific needs, says Cory Munchbach, chief operating officer at CDP BlueConic.

Being the only woman in a tech company can come with its fair share of challenges; as you navigate classic archetypes during a disagreement, you may start to wonder whether you handled the situation appropriately. Our guest is here to remind you: You are in control.On this #onehero episode, we discuss an article by Cory Munchbach, Chief Operating Officer at BlueConic, about how to survive being the only woman in a workplace, staying confident and competent through it all. What we discussed:The difficulties of being the only woman in a workplaceBuilding a great community as a leaderStraddling boundaries with networkingAdvice to women in the workplaceThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can't see the links? Just search for Flip My Funnel in your favorite podcast player.

Finding the right marketing tech solutions isn't easy, and recent market changes make it even harder. Tune in as guest speaker Cory Munchbach, COO at BlueConic discusses how marketers can better make these decisions to not only power marketing, but drive their businesses forward.

As of late July 2021, the Bureau of Labor Statistics reported over 10.9 million job openings in the U.S.  Job abundance? Definitely. Does that abundance correlate to high employee satisfaction and engagement? Sadly not.  The Culture Works conducted a recent survey showing that 70% of organizations are currently making anxiety and well-being a top business priority. If hiring were such a finely-tuned process, and we truly understood how to value our marketing teams, we wouldn't witness this stress spike. It's time to revise and future-proof our hiring process for marketers and CMOs and create more mindful, engaged growth champions.  In Episode 45 of The Mindful Marketer Life Stream, Erica Seidel and I explore this topic in depth. She is the founder of The Connective Good, a B2B retained search firm based in Boston, MA. Watch the LinkedIn Live replay now. Whether you're searching for a new role, or struggling to find great people, you'll benefit from this conversation. Watch the LinkedIn Live replay now. Here are some questions we explored with our live audience: ✔️ Is Your Story Future-Proofed? Erica Seidel, Executive Recruiter and Founder of The Connective Good, described why it is very important to adapt quickly to changes in the job market. "It's important to think of a product-market fit for yourself and always reevaluate your value proposition for the market; for whatever job you're going for."  Start by writing and rehearsing your signature story with your peers. Does it resonate and inspire, or does it sound like a resume regurgitation?  Click here for the replay. ✔️ Is the VP of Marketing or CMO role facing an“existential crisis?” Some people believe that it is--including me. Just look at how many marketing leaders now own a portion of the revenue goal, yet spend none of their time actually interacting with customers. Or their over-dependency on outside agencies for key roles that they cannot fill. Raj Rajamannar, the President and CMO of Mastercard, reported in The Drum. We are witnessing boards of directors and CEOs stripping CMOs of their original roles, such as pricing strategy. He goes on to cite that 70% of CEOs surveyed do not believe their CMOs actually contribute to company growth!  ✔️ How are you balancing “selling talent” with “evaluating talent?” Employers can't just assume they can swoop in, make the highest cash offer, and hire the best candidate with a tight talent market. Erica believes that “you need to balance evaluating talent and selling talent...make sure to craft the best candidate experience."  I have seen how larger organizations such as Kimberly-Clark and Amazon rely heavily on their marketing teams to optimize the candidate application experience, and tie their success directly to the healthy size and quality of their applicant pools. This is not HR's sole job any longer. ✔️Are you capable of juggling two brands at once? The first  is brand priority is making sure your company's brand is safe, powerful and compelling. You also need to carve out time and energy to cultivate your personal brand as a leader, both within and outside the organization. Great marketers know how to manage those parallel paths. During our stream, we also heard from Tom Berray of Cabot Consultants . He offers four ways to future-proof your marketing career:  Develop and nurture personal and professional relationships.  Volunteer for boards and get actively involved and participate in those boards.  Join and participate in professional marketing communities (NOT networking groups. Those offer limited value for senior roles, and they are a dime a dozen).  Regularly and consistently experiment with new technologies. Click here for the replay to learn more. Thriving in ambiguity and uncertainty is the mark of a strong leader. That doesn't mean you can leave your career to a few supportive inside sponsors, or rest on your educational laurels. There's a new sheriff in town, and her name is Future Proof. These questions will arm you with some powerful career growth strategies. Copyright 2021, Lisa Nirell. All rights reserved. Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams. Erica Seidel established The Connective Good in 2011. Her philosophy is that recruiting needs to look less like procurement and more like one-to-one sales and marketing. Erica has placed marketing, marketing analytics, marketing technology, and customer success leaders for a range of companies, including Zipcar, BlueConic, Healthgrades, MarketShare, Datto, Allocadia, and FranConnect, to name a few. Website: https://theconnectivegood.com/  LinkedIn: https://www.linkedin.com/in/ericaseidel/ Twitter: https://twitter.com/erica_seidel ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.

Today we're talking to Cory Munchbach, the COO at BlueConic. And we discuss the consequences for the advertising industry of killing 3rd party cookies. How IT and Marketing can work better together, and how to foster a culture of empathy within your organization. All of this right here, right now, on the ModernCTO Podcast!  To learn more about BlueConic, check them out at https://www.blueconic.com

This week we are joined by Jackie Rousseau-Anderson of BlueConic to talk about customer data platforms, how it is changing the way marketing interacts with insights, and what clients see of its impact in their work. Jackie also sticks around for halftime where we discuss our best...or maybe it is our worst...April Fool's experiences.

Conversation with Cory Munchbach is the Chief Operating Officer at Blue Conic, a leading Customer Data Platform (CDP), and she's a former analyst at Forrester Research.

Knowing yourself is important.   In a throwback interview with Cory Munchbach, the Senior VP of Strategy at Blueconic, we asked her what she believes is most important to be successful both as a leader and as a woman in a tech field work space where women are often the minority.