Podcasts about independent authors

Matty Dalrymple talks with Jane Friedman about LAYING THE GROUNDWORK FOR BOOK RIGHTS DEALS, including why publishers are increasingly licensing selected rights from successful indie authors, the sales and reader-engagement signals that attract their attention, how to build a business that creates future opportunities, what to negotiate in a rights contract, and how to recognize scams or partners who offer too little value.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes at https://theindyauthor.substack.com/ (subscribers get exclusive content and benefits)   If you find the information in this video useful, please consider supporting The Indy Author! https://substack.com/@mattydalrymple https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs and received a starred review from Library Journal.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

How can content marketing in a tight niche build the audience that launches your book? And how do you decide whether to hand your self-published bestseller to a traditional publisher. Suzanne Smith shares what she learned in four years of going from blog to book deal. In the intro, how to stand out as a writer in the age of AI [Nathan Barry Show; Interview with Nathan Barry]; thoughts on asset maintenance; Goodreads giveaway on Bones of the Deep (Aug 5-20, 2026) This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Suzanne Smith is the founder of The Independent Landlord, and the bestselling author of The Good Landlord Handbook. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How a free blog in a tight niche built the audience for the book Rewriting the book from scratch when the law changed Why speed made self-publishing the only option Building a paid membership after one audience member asked for it Negotiating a Penguin Random House deal with no agent Using AI as a business sidekick, with a control room and an engine room You can find Suzanne at TheIndependentLandlord.com. Transcript of the interview with Suzanne Smith Jo: Suzanne Smith is the founder of The Independent Landlord, and the bestselling author of The Good Landlord Handbook. So welcome to the show, Suzanne. Suzanne: Thank you. Jo: Oh, there's so much to talk about today. But first up— Tell us a bit more about you and your background, and how you got into property and writing after a legal career. Suzanne: Well, I've always loved reading books. In fact, I recently did a French literature degree as a mature student. Being an author was never in the game plan at all. It's not something that I even thought about. I was brought up in New Zealand, so shout out to all the Kiwis and those across the pond in Australia. The thing about it is, Jo, you've lived there yourself. Kiwis are independent, self-reliant and have this great sense of fair play. So that was a very formative experience for me. We moved back to England when I was 16, and I have become thoroughly anglicised since then, but a Kiwi at heart. I always wanted to become a lawyer. New Zealand in some ways on television is quite American, and there was this American programme called The Paper Chase. It was about all of these students at Harvard studying law, and the professor said, “You come here with a skull full of mush and you leave thinking like a lawyer.” I thought, “Oh, I like the sound of that.” I didn't really know what a lawyer was, but everyone seemed to be very happy that I wanted to become one, and then that was it. Jo: So you went into law, and then how did you get into property? Suzanne: So I worked for 25 years as a solicitor. That's like an attorney if you're American. Started off in a law firm, and then I went into pharmaceuticals and I worked for big companies like what is now GSK, GlaxoSmithKline, and small companies as well. When I started out, it was before the internet, before Google. When you're in house, you're very much a generalist. You do a bit of everything. So you help companies grow their business. You're not business prevention, but you're still bound by the code of conduct for solicitors. You've got this role of keeping the company on the right side of the law. Then I had twins, who were born about five years after I became a lawyer, and I decided to work part-time for a while and did an MBA when they were little, part-time through the Open University. I know Jonathan is doing one at the moment. Jo: Yes. He's finished, so that's exciting. Suzanne: That was transformational for me, because I had probably been thinking a bit too much as a lawyer, and it helped me to broaden my view of the world and understand all sorts of things. Sso I continued going up the greasy pole, and then for my last job, in 2015, I joined a biotech company in Cambridge, England, as general counsel and company secretary. It was a long way from home, about two, three hours' drive from home. So I decided to buy a flat, an apartment, and to stay there in the week. I thought to myself, “Well, when I leave this company, I can let it out as a buy-to-let,” but actually as a landlord. So I stayed there for five years, and then when I left, I let out the property. The reason why I decided to leave law after 25 years, I had what I call a sliding doors moment, like in the film. I was 50. I was on holiday with my husband, and we'd probably had one too many rum cocktails. And he said to me, “Well, what do you want to be doing with your life? What would you do if you could do anything?” I was thinking, “Well, I've done law. I want to do something else now.” I didn't really know what that was, and I'd always been thinking about studying French properly, and that's when I left. So I decided, 18 months later, I left to do a French degree at King's College London, full-time. I was the only old person there with lots of 18-year-olds. When I did that, I was able to cash in my share options because I was a good leaver. I retired, and so I started buying properties to let out and became a landlord, without really thinking too much about it, and I used letting agents. They were fine to begin with, but I didn't really have a game plan or anything like that. What I realised is that when I tried to research things online, I couldn't really find anything that was terribly helpful. It was either quite general or it was very legal. So after a while… I became a landlord in 2019. I had the idea, why don't I set up a blog? And this is August 2022, so just four years ago. My husband came up with the idea of the name, The Independent Landlord, because it's that Kiwi spirit, being very independent. I thought, “Right, I'm not going to charge anyone for it. It's a hobby. It's not a business. I'm going to pay it forward and help, use my legal training, practical legal approach, and practical common sense, by doing this blog.” Almost exactly four years ago, I sent my first newsletter to 13 people. Jo: Woo-hoo. Suzanne: And I sent one last week to over 18,000. So it's been quite a journey. Jo: Wow, this is so great. I love this. There's so much in there. The turning 50 and then doing a degree. My master's in death is a little different to your French literature, but I like it. So I love this, and buying properties, starting it on the side, not a business at first, and growing the audience, and obviously you've put so much work in. Then you decide to write a book. So talk about that, because an online blog, although I'm sure your articles and everything were super useful, it's very different to write a blog than a book. So talk about your challenges in writing. Why did you decide to do a book in the first place? Suzanne: Again, I was an accidental landlord, is what they call it when you let a property when you didn't intend to buy it as a buy-to-let, which I did with my Cambridge flat. And I became, in many respects, an accidental author. So I was having a conversation with my husband again and I was saying I'd done this lead magnet to get people to sign up to my newsletter, and a big new law was going through Parliament at the time, called the Renters Reform Bill, that was going to completely transform the way landlords operate. I was saying to my husband, “Oh, I need to update my lead magnet, a little ebook, to explain the new law.” He looked at me and said, “Well, why don't you do a proper book? Write a book.” This was on the 29th of September, 2023. The reason why I mention that is that I thought, “Wow, what a great idea,” and my head was bursting. I went onto Google, and guess what I downloaded on the 1st of October? Jo: My blueprint? Suzanne: Exactly. I found you immediately, the Author Blueprint, and I downloaded it. I checked: on the 1st of October, 2023. Then I listened to almost… well, I think I went back several years on your podcast, just trying to understand. I'm like that. When I try and do something, I just try and learn everything that there is to know about it. So I started writing the book, and I guess the first challenge was I write quickly, and I'm used to writing for people who aren't lawyers, being in-house. So I thought I needed to have a structure. The structure was easy in many respects because, a bit of business at the end, and then you can go through a tenancy. I thought it was important to have a narrative thread all the way through it, just to bring it together. This is the literature degree coming in here. I thought that the mission for everything I do, the reason why I started doing this, is to help landlords, but also to help the experience of renting that people have in England. It's very specific for English law. And to help improve the private rented sector. So that's why I originally set up my blog for free, and I wanted, when people went onto Google, they could find something sensible and very detailed from me. My blog posts were… Well, I've now got over 400,000 words on my blog, so it's a substantial piece of work that is out there free of charge. So what I decided to do was to bring this narrative thread, I call it the good landlord ethos, to the book. Then I wrote very quickly, and I had a pretty good draft by April 2024, because we were all thinking that the law was going to change very soon. But then there was an election, and in the end the government changed and the legislation changed completely, so I had to rewrite the book and start again. So I think that my biggest challenge was that my subject matter, the new law, changed. Because I wanted to publish this book that explained to people practically what they have to do, and make it really straightforward, keeping out of politics, because it is a very politically charged area. I wanted to write it so it's a manual, somebody could literally follow it. So I used an editor, and I did write the book twice. I had a beta reader who is another lawyer, and a landlord as well. Then I got to the get-the-damn-thing-done stage. The really tedious bit of all the typos at the end. Jo: Yes, the finishing energy to get it out there. So at that point, obviously you'd found my blueprint, so you were learning about the indie way of doing things. Did you always decide to self-publish? How did you think about publishing? What were your challenges in publishing? Suzanne: It never occurred to me not to self-publish, because the new law came into effect on the 1st of May, 2026. The law and the details that I needed for the book were finalised in January, and I published on Amazon on the 5th of March, so I had to go so quickly. Even though I'd got a lot of it written, the last bit came in January, and so I needed speed. I knew that for landlords to be able to have something that they can use straightaway to help get them ready for it, and then use as a manual afterwards, I had to be first. Jo: Sorry, just on the year. Was it '24? You said '26. You meant May— Suzanne: 2024? No, no, because I actually published it this year. What happened in 2024, I had the first draft ready, but then I had to do another draft because the law changed when the Labour government came in. Jo: Right. Suzanne: The Renters Reform Bill turned into the Renters' Rights Bill. So I had to rewrite the book. So I finished however many drafts at the end of January 2026. Then it went to an editor, et cetera, et cetera, and I managed to get the book ready for a proof, to get the proof printed, towards the end of February. So it was really quick to go from the law being sufficiently finalised for me to write a book in January, and then having it ready in just over a month. There is no way that I could have done that if I'd gone to a traditional publisher. It didn't even occur to me to go, because I didn't want to be going touting around my book and, “Please publish me,” et cetera. It's just not me. I'm the independent landlord, and that moved very easily to being the independent publisher. So I learnt how to do all the publishing. And a huge thanks: I joined your Patreon and I was a very good student. I went through everything systematically and followed your playbook, and used Vellum and BookFunnel and all the other tools. So I decided to go on Amazon as well as have my own Shopify store, which just about killed me. Jo: I was going to say, you are an excellent student. You really like learning, but you also put this into practice, which is why I also wanted to talk to you. You haven't just talked about all this. You've literally done everything. Suzanne: Sometimes it was like my head was going to burst. Luckily, Claude upped his game earlier this year when we got the Opus 4.5. I didn't use AI really until this year. I decided I need to do exercise all the time, and have that as a have-to-do, because my head was spinning all the time with all these different things. So I would go to the gym, go to a spin class, and then I would walk out with my phone on, with the Claude app, and dictate a stream of consciousness into it. “Oh, I need to do this, or what about that? Oh, I just remembered about this. Oh, I've had this idea, blah.” And then said, “Make sense of it for me, Claude.” So it was very much as a thinking partner, because when you're writing your first book, it's bad enough, but when you're learning how to publish… Even, like, when I got the first proof of the book back from BookVault, I realised that all the footnotes—I have 114 footnotes in my book, and that, again, is the recent degree there—and the formatting had gone skew-whiff. Apparently it was an issue with Vellum, and they were really lovely and they sorted it straight out for me. So it shows: always get a proof of the book. They were able to sort that out very quickly, and BookVault were very quick in getting me another proof, because you can shortcut it and just pay to get a very quick delivery. Amazon, on the other hand, was really slow. It took a week. So I actually published earlier on my Shopify store for my members, of my membership, and I gave them a discount. Then I finally got it onto Amazon on the 5th of March. There are all these different skills you're having to learn. The Shopify store I found very hard, and there was all the tax, because I'm VAT registered. So I think I'm still recovering. Jo: You're still recovering. I wouldn't normally recommend a Shopify store for someone with their first book, doing first of everything. But, as you say, you're someone who learns a lot, puts it into practice, and— I think you were pretty determined to do that because you had a community as well, right? Suzanne: Exactly, yes. The big subscriber list. I think that's why the book did so well. So in the first week, because I met you at the Indie Author Lab put on by— Jo: Yes, London Book Fair, yes. Suzanne: Yes, the Alliance of Independent Authors. I met you there, and it was just my first week, and I had 1,000 sales in the first week. That was because of my audience. I'd been going on about the fact that I'm writing this book for two and a half years, because that's how long it took me to do. So I had a wait list for it, and I had a thing on my website, a landing page on my website, saying how good the book was and why it's the best thing for the Renters' Rights Act. Then I went onto Google, and I think I sent you a screenshot of this at the time. I put into Google, “What's the best book for the Renters' Rights Act for landlords in England?” And it came up with me as a featured snippet, and I hadn't even published it at that time. It was just about there. So the blog really helped, because I'd become an authority on the Renters' Rights Act. Even though I'm not a practising solicitor any more, I spent all my time reading the damn thing, and it is a very complicated bit of legislation. Funnily enough, I have ruffled a lot of feathers. People have even said about me behind my back, “What does she know? She's only got four properties.” But I just took no notice. I thought, “I'm going to try and use my legal brain and my understanding of what it's like being a landlord, there with the rubber gloves cleaning an oven when people have moved out, and try and write something that's not trying to sell anything else, and to help people.” And then it got picked up. Jo: Yes. Wait, let's just slow down. Slow down, because we will get onto that in a minute. But let's just come back to that launch. So as we talked about, you've had a blog for five years— Suzanne: It was three and a half by then. Jo: Three and a half years you've been blogging, but hundreds of thousands of words of useful information. So you've essentially done content marketing. You've attracted people. You had a lead magnet. You got them on your email list. You told them that you were writing a book. You got a sort of pre-sales list up. So that's an email list. You've got a blog. Did you do anything else in terms of marketing? Suzanne: I had YouTube, a big YouTube channel. I'd only set it up at the end of 2024, and I'd had half a million views. And again, just very straightforward advice, and without all the scaremongering and politics. I deliberately keep out of it all. A lot of people joined my newsletter as a result of that. Also a year ago, exactly today, I was running a Facebook group, which was a lot of hard work. There were a few thousand people in it, but there are often a lot of people going in there trying to sell things: insurance, eviction specialists and things. And there was also a lot of people just being unpleasant to other people. I was getting fed up with it. It was taking me a lot of time, and I was doing a lot of speaking events and trying to explain what this new law was doing, and wearing myself out. I'm an extrovert, but even I find speaking events absolutely exhausting, because it's like everything gets sucked out of you. It's strange. Then somebody came up to me in July last year and said, “Suzanne, can you set up a membership?” I said, “Well, landlords aren't going to pay for that.” And they said, “Yes, they will. You build it and they will come.” I asked ChatGPT and thought about it. I asked ChatGPT, who I was dating at the time, now exclusively with Claude, but I know Claude has other people in his life. But I'm very much set with Claude Fable at the moment. So I asked ChatGPT, how can I go about setting up a membership? And I mentioned your one and said, “Should I do it on Patreon?” And then he came back with: go for Circle. So I set up a membership on Circle, exactly a year ago. In fact, it's the anniversary of my first member yesterday. hTe rules I had were, no selling. So I don't sell, no affiliate links, no one else can sell anything, and we have to be supportive. No negativity, no politics. So what it's become, it's like the senior common room of the private rented sector, with landlords, lawyers, letting agents. There's a fantastic forum in there. It's not me doing it, it's peer-to-peer. I have twice-monthly live streams where people can ask me questions. I wonder where I got that from. No, I very much modelled it on your Patreon, but on a different platform. I have courses in there as well. So that has really grown. I launched it in July, and by September, October, I'd gone past the VAT threshold, which has complicated everything, but it means my business now is this membership. I really enjoy doing it, and there hasn't been all the negativity that you have in a Facebook group. So I had them as… talk about your thousand fans. There are about 1,500 in the membership, and their support really helped the launch of my book, as well as the wider people who get my free newsletter. Jo: Yes. Suzanne: So it's all different types of content marketing. Jo: Y, but I do love this. And of course, if people are wondering, I joined Patreon back in 2014, I think it might have even been before that, and there weren't too many places back then to run communities. It wasn't even really a community at the time, it was a sort of, almost a “give me a bit of support for the podcast.” So things have changed a lot in terms of communities, and obviously you went with Circle, which is great. Patreon is slightly different now, and some people are using Substack for something similar. So that's just on the platform, but on the business: early on in our conversation you said, “I wasn't going to have a business. It wasn't a business. It was just putting stuff out there, helping other people,” and then your audience asked for this membership. And so now it is a business, right? Suzanne: Yes, it is. Jo: And you've got a book and all of this. So are you happy with the change to a business? Because obviously you have to treat it quite differently. Suzanne: Yes, I am, because I think to begin with, I was just doing it one or two days a week. I was actually studying a master's in French literature part-time, and I then found that I was enjoying the blog more than the master's, so I dumped the master's after the first year. But after getting 88% for one of my dissertations, which interestingly was on the translation of a Simone de Beauvoir book into English, and the publisher who's got that now is Random House, but that's another thing. Anyway, so I decided to give up my master's and double down and work full-time on the blog. People were paying to help me with all the big fees and things, the big tech stack, Buy Me a Coffee. I was doing a little bit of consulting and things. I was working six, seven days a week. I was treating it like a business in terms of quality and my effort, but it wasn't a business in terms of revenue. Then it just all came together, and this person said, “Set up a membership,” and I thought, “That's what I'm going to do. I'm now going to put it on a business setting.” I've got an MBA, I know how to do it, and people thought I planned it, but I didn't. It just happened. So now I do very much treat it as a business, but I still don't advertise. I don't allow people to advertise with me, because I want to be independent. If I recommend something, I want people to believe it's me recommending it, not just because someone's paying me, which can be a big issue in the landlord area. Jo: Oh, in any industry. I get pitched every day with loads of random things that people are like, “Oh, a dollar a click or whatever, if you send this to your list.” And it's like, seriously? Just stop it already. I did just want to add there: somebody asked you, they said, “You should have a community,” and that sparked that idea. I just wanted to acknowledge that my Patreon came from Jim Kukral. Some of you will remember, who've been around a long time. Jim Kukral came on my blog around sort of 2013. Amanda Palmer had just put out a book called The Art of Asking, and I was doing a lot of unpaid work on the podcast at the time, and I was either going to give it up or I had to fund it somehow. Jim said, “You should do a Patreon.” And I was like, “Oh, no, I hate asking for money.” So at the time I just felt, oh, weird. Then I was like, “No, I do all this work,” as you were saying. Now the Patreon has changed so much in terms of what it is, but it is the backbone of my business, too. So I love that you listened to one of your fans who said what they wanted, and I love that I've listened as well. Sometimes we just have to listen to those urges, don't we, to take things on? Suzanne: Yes, absolutely. In some ways I didn't really back myself before. I thought, “No one's going to pay for this.” Then the more you give, the more they want. Jo: Yes. Suzanne: What I've been really working on now is having boundaries, because there were two big kind of mottos that I picked up when I was working in pharmaceuticals. One was from a head of the business. He was Canadian, and he was always saying, “You've got to skate to where the puck is heading.” Jo: That's Wayne Gretzky, is it? Suzanne: Exactly. Yes. He would always say it, and so that's what I've done with my blog and my book. When I write things, I don't pay for any tools. I don't do keyword searches and all that. I just think, I do one blog post per topic, and I'm going to guess what people are going to be searching for soon, and I build up all this content around it. That's why most of my blog pages are top five. I've had no advertising. I haven't asked for any backlinks. I don't do it. People backlink to it because it's useful. So that was the first thing, is skate to where the puck is heading, and that was my approach with the book. I knew people would need this book from around May, and they'll need it forever, because it is so complicated and regulated, the rules for being a landlord in England. So that was the first one. The second thing was: when you take something on, you've got to let something go. One in, one out. I found that I was taking on so many different things, and I've just been cutting back, because I can't be doing all the speaking, I can't be answering people's emails. So I now don't do emails. If people want my advice on something, they ask me in the hub, at the twice-monthly live streams. Sometimes I answer in the forums, but I don't have time. When there are 2.4 million landlords in the UK, and even with our 18,000 on my newsletter, I could spend, and I did, I used to spend all my time replying to emails. So anyway, there are the things. Oh, and there was a third one, which is: attract, don't chase. One of my friends gave me that advice and that's exactly what my approach has been. I just don't chase for anything. I just put the stuff there and then build it and they will come. Jo: Yes, and I think another thing is the power of the niche. It's so clear that what you write about, the people you are aiming at, you have an extremely tight target market. That is both a strength and obviously a weakness, because they're the only people. But as you say, there's more than enough of those people for a community, for the book you have. From my own perspective, that's the same for me, the power of the niche. That's how I have a successful podcast, for example, because of that reason. I think you're like a poster child of what a non-fiction author should do. What I like is that you didn't go, “Oh, where's a niche where I could make money?” and then jump in. You've gone about this in a kind of slightly accidental way, but now you're leaning in and this uses all your skills. So this really is a great example of the power of the niche and then making the most of it. But let's move on to what then happened, and— What happened with the book deal? Suzanne: Wow. So you and I met each other on whatever day that was in March at the Indie Author Lab, and the following day I got an email, via my website on a contact form, from Penguin Random House saying, “We love the book. We love the mission, its values,” all this kind of thing. And I was thinking, “Oh, it's another one of those. Must be an—” Jo: AI spam bot, right? Suzanne: Yes, and I remember I sent you a screenshot of it, and then I checked her out on LinkedIn and thought, “Okay, there is somebody with that name there.” You're always saying, and Orna Ross and everyone are always saying, “Watch out for scams.” And in fact, Penguin Random House even this weekend on Instagram put out something saying, “There are lots of people impersonating us.” So I didn't take it too seriously, and it was something like, “Oh, would you be interested in us publishing your book?” And I thought, and I laughed. It was like, no, this is too good to be true. So I replied and said… Oh, I said, “Well, thank you so much. The Renters' Rights Act…” And so this is like the second week in March. “The Renters' Rights Act comes into effect on the 1st of May. If you want to publish it, you're going to need to get your skates on.” I literally did say that. Then she arranged a meeting with me the next day, on the Friday. I still was very dubious about it, and I had a think about it. What helped me, and I have the little booklet here: at the Author Lab, we did some work at the beginning, and Orna said, “Put your phones away.” And it was like, “What? Put my phone away?” Then we had to do this definition of success, and our passion, and our mission, and our purpose. I wrote down things like, I want to help landlords, and in so doing, help improve the private rented sector. I get pleasure from helping people. I want to improve standards and use my legal and practical skills, et cetera. So I thought, “Okay, what is my purpose of doing this book?” It isn't really to make money, because going with Penguin, you wouldn't do that for financial reasons, because you'd make very little money. So I thought, what is my why? My why is I want as many people to read this book as possible. And I've managed to sell a few thousand copies, but there are 2.4 million landlords, and they all need to understand this book, and the only way that I can get it out there, apart from doing ads, is to get it out in bookstores. So I thought about it, and then said, “Yes, I will do it, because I want to get the book out there.” So it's distribution. It's going to be published on the 6th of August, which is really quick, bearing in mind they contacted me in the middle of March. It's exactly the same book, it's just got different copyright wording and different blurb, different paper. Same cover, because I managed to find a fantastic cover person to do it. So they've kept everything the same. So we negotiated that book. I have no agent. They came to me. It's the attract, don't chase. I just put my lawyer hat on, and because one licence is very much like another one… I did turn down their first offer. Jo: Well done. Good negotiation. Suzanne: My daughter said to me, who's an adult daughter, she said, “But it's Penguin.” And I said, “Well, no, but it doesn't work for me.” So I had a call with them, and then they came up with something that worked for me a bit more. I did have to concede on a few things, like I can't sell it in my Shopify store. But in some ways, that was a blessing in disguise, because it means I don't get any more “Where's my book?” emails. Jo: Yes, exactly. Pros and cons of everything, basically. Suzanne: I have very clear rights to get it back. If I want it back, I can get it back and I don't have to give a reason. They're lovely. They have been really very wonderful. When I went up there a month or so ago, they gave me this book bag, and it's got on it, “I'm published by Penguin,” and I burst into tears. Jo: Aw. That's nice. Suzanne: I don't know, it just seemed like such a big deal. Because up until then I was just being all very lawyerly and task-orientated. Then I thought, “Oh my goodness,” and then it dawned on me. So I'm now in this interim period where I've taken it off Amazon and off my Shopify store, and I feel very maternalistic towards the book because, you know, it took me two and a half years, which is longer than a pregnancy. Obviously it's not a child, but it's like my book child. I've sent it off with a backpack and a drink and some snacks, and I hope that they look after him, my book. The day I took it off Amazon it was still number one. And a big shout-out to Publisher Rocket, by the way. Jo: Yes. Very, very useful for niche publishing. Suzanne: Very. It helped me choose the right niche categories. So it was number one on at least one category, often six, all the way through. I thought, “Well, it's over to them now.” They're very lovely people. They've given me some marketing assets, as they call it, some swanky graphics and things to use. We'll have to see what we do in terms of marketing. I don't mind doing marketing. I'm on LinkedIn quite a bit, and my whole blog is marketing. What I've been doing is updating my blog to include one of these graphics and to mention the book, and I got Claude to help me draft the code so it looked right. So I've been going through all of my blog posts and sending people to Amazon rather than to my Shopify store. It is mixed feelings, because I care about my book. I put a lot of effort, a lot of love, a lot of tears. No, not tears, but I put a lot of effort into it, and it's out of my control now. Jo: Yes, you said it's over to them, but obviously you will still be creating content around this topic, so you'll probably still be the biggest driver of book sales. Suzanne: Yes. Jo: Are they also suggesting, for example, a podcast tour, like pitching for podcasts? Are they going to assign you some PR? Because, also if people don't know, as we are recording this, we have a new prime minister who wants to do various things. You said no politics, but this is obviously a political thing. So you have the potential to go on a lot of different podcasts, media, talking about this, becoming almost a talking head in this kind of area. So are you angling for all that, and is that in your contract, or is it literally just going to be whatever you want to do? Suzanne: That's not in the contract. What's in the contract is very minimal. I think I've already done what I'm supposed to do. They are pitching for me to go on podcasts and things. I'll tell you a really funny coincidence. So we now have a new Prime Minister, Andy Burnham, and when he was Mayor of Greater Manchester, he set up something called the Good Landlord Charter. I actually talk about it in the book, and I quote him in my book saying that good landlords mean people trying to do the right thing, or something like that. And I coincidentally came up with the same name, The Good Landlord Handbook. I'd already had the book title for a long time. So this idea of good and landlord coming together, the adjective good as opposed to criminal or rogue, and the cover being green. I'm wanting to change the narrative so it's the norm to have a good landlord, and to help people become good landlords. Or if they're good landlords, help them to understand the new rules, because the new rules are very complicated. So what I don't get involved in is this right or wrong. Is it right that landlords can't do this or have to do this? Because as an in-house lawyer, it doesn't really matter what I think about the law. GDPR, goodness me. Jo: Oh, dear. Let's not start on GDPR. Suzanne: No, exactly. Because we've just got to suck it up. I liken it to the grief cycle, that people have been going through so much change and you have the anger, the depression— Jo: Denial. Suzanne: Bargaining, the denial, and then you get to acceptance. For some people, the acceptance means they want to stop doing it. If you want to accept it and stay, you need to understand the rules. So I've deliberately just kept very practical and have kept out of all the politics of it. I have, funnily enough, become involved because I'm now seen as an expert on the Renters' Rights Act. I've worked behind the scenes with the government to help, and give comment on government guidance for landlords. I was even invited to a reception to mark the passing of the Renters' Rights Act at Downing Street with the previous prime minister, all whilst staying apolitical. I won't let anyone make me be a mouthpiece for their political view. It's more, we just have to do this if we want to continue doing it. I've been very clear on that. Jo: It's interesting you mention the grief cycle there, and you've also mentioned Claude and ChatGPT. I wonder if you might also just comment on use of AI for authors and for marketing and all this. Also with legal stuff, because for me now, if I'm looking at a particular legal thing, I tend to ask Claude. I'm like, “Can you just explain this?” or upload a contract or whatever. Although it is not legal advice, it can be quite useful. So give us your thoughts on using AI as a sidekick in your author business and also for wider life. Suzanne: I now struggle to think what life would be like without Claude. I don't use Claude to write, at all, because I have a very particular voice and a turn of phrase, and if ever Claude writes something for me, it doesn't sound like me. It flattens me, and it makes me sound a bit American. So I don't do that. I've used it in the back end of the business. For instance, my blog was down, and there was something called a recursive bot, which I don't even know what it was, and Claude helped me fix it for free. I went through, I did screenshots. When I did an ElevenLabs audiobook and did it all myself, I was literally, for every screenshot, showing it to Claude. Claude said, “Do this, press this, press that.” So I have all these different projects set up. One is the control room, where it's for my strategic thinking. If I have an idea, I want to think about something, I put it in there. I have the engine room, which is for everything techy. Like when I had the recursive bot, or if I'm wanting to have some code on the website to make it look a particular way. Then I have other things for different subjects, and I put all the resources in there, and I use it a lot as a thinking partner. I've noticed that Fable doesn't hallucinate as much, but the Opus used to. There's something called rental discrimination, and it was proofreading and said, “No, it's not rental discrimination, it's rental income discrimination,” and that was just a load of rubbish. So I would never let it go and change things without me looking at it. I went on one of your webinars a month or so ago about MCPs and all the connectors, which is fantastic. It can go into my community and pull out all the questions for one of my live streams and put it into a document in order, by theme, for instance. It can look at my MailerLite, because that's where my newsletter is with, and analyse the different open rates and click rates and things. It's so good for analysing everything, all the book sales. It helped me with my negotiation with Penguin, and it is pretty good on law. It has sometimes hallucinated things, but not so much now. I think with anything, you've always got to go back to the primary source, and this is what we learn in academia: you have to check the primary source yourself. I have a bit of a magpie brain. I'm very much a discovery writer, like you, and things occur to me as I'm doing it. I think that Claude, at the moment, is incredible. I've been quite open about it on social media that I have Claude as a business partner. I'm a solopreneur, or whatever the word is. I have quite a big business now, and lots of different things, and it's just me doing it, because I can ask Claude how to do this, and how to do that. Claude can go and check my emails and tell me, is there somebody I've not replied to, which helps a lot. Jo: Yes. I think it's empowering as a solopreneur as such. You talk there about the fixing the tech stuff. I have my web host come to me and say, “Look, you're getting so much traffic and bot stuff, and we need to put this thing in, and it's going to be $120 extra a month.” I was like, “Can you just give me an hour? I'll get back to you.” And then I just had Claude code up, and I was like, “Analyse this and tell me what we can do.” It was like, “No, you just need to flip this switch and do that.” And I'm like, “Okay, fair enough.” Then the guy said, “Oh, no, okay, actually you don't need it.” Just stuff like that. As a solopreneur, you're either going to pay somebody technically quite a lot of money, or you can get Claude or ChatGPT. We should say, the ChatGPT Sol is very good, like the Claude Fable, for example. So, yes, using it as a sidekick. I love your control room and your engine room projects as well. That's a great way of doing it. Suzanne: I wouldn't be without it now, and I would have published the book a lot later without Claude, because Claude was helping me with the Shopify store and all the many steps of things. It saved me real time. It is just fantastic. I think, like now when I'm updating my blog, I have a connection between Claude and my blog. Claude can go in, I can give it my Google Search Console results for the page: what should I change, are the headings right? All this kind of thing. And it will give me a view on every single page, which is incredible. Jo: And YouTube, and just everything. Just super useful for that business sidekick. That's what I want authors to think. I feel like authors get so obsessed with the creative side with AI, whereas actually, people like you and me, we're using it as that engine room for the solo business, which is what I love. So we're out of time. I did want to ask one more thing, which is, one of the biggest issues with a specific book like yours is when they change the law again. So do you have a plan in place for if, say, a new government changes the law again? Will you just be updating the book over time? Suzanne: I think that there'll need to be a new edition of the book in three years' time, and I've spoken to Penguin about it. Not all of this new law has been implemented, and there's going to be case law and things. So I expect that I will update the book every few years. I have some other ideas for books as well, but for the moment, I'm just taking a bit of a break. You always say we've got to refill our creative well. I really feel like that at the moment. Recently I've just got myself a personal mobile phone so that I can turn off my work one when I'm on holiday and actually take time off. Because for all the time that I was doing the book, basically from Christmas until May, I didn't have one day off. That is not good. So I'm just trying to be a bit more balanced. I had an idea to write another book for summer, but I've just decided not to, and I'm going to leave it until I feel the urge again. Jo: Oh, well done. Suzanne: Which will come. Jo: Yes, well done. Suzanne: I think there's nothing wrong with that. We just need to think what's right for us. I'm 58. So I want to be able to have time to enjoy things and not be working all the time. Jo: No, that's great. It's a sustainable business. So where can people find you and the book and your community online? Suzanne: The easiest way to find me is theindependentlandlord.com. Or if you put Suzanne Smith and landlord into Google, you'll find me as well, and there's a link on there to the book, The Good Landlord Handbook. In the community, there's a link to that on my website as well. Jo: Brilliant. Well, thanks so much for your time, Suzanne. That was great. Suzanne: Thank you.The post From Blog To Community To Book: A Non-Fiction Author's Journey With Suzanne Smith first appeared on The Creative Penn.

In this member-first partner webinar at the Alliance of Independent Authors, ALLi Director Orna Ross presses Draft2Digital CEO Kris Austin on the $20 activation fee and $12 annual maintenance fee that landed on indie authors in April with no advance warning. Austin explains what the fees are meant to stop, why authors weren't consulted first, and whether the era of free, open access to publishing platforms is drawing to a close. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Irish author and poet Orna Ross is cofounder and director of the Alliance of Independent Authors (ALLi) and a passionate advocate for self-publishing and author empowerment. Her books are international bestsellers and have won many awards, including the Goethe Grand Prize for Historical Fiction and a Gold Literary Titan Award for poetry. Her work for ALLi has seen her named one of the top 100 people in publishing by The Bookseller. Born and raised in Wexford, in the southeast of Ireland, she now lives in St Leonards-on-Sea, in the southeast of England, within working reach of London. Her motto: "When in doubt, be braver." About the Guest Kris Austin is cofounder and CEO of Draft2Digital, one of the world's largest digital publishing and distribution platforms for self-published authors and independent publishers. Since its founding in 2012, Draft2Digital has grown to support more than 300,000 authors around the globe, who have collectively released more than 1 million titles. More information can be found at https://draft2digital.com.

Tricia Gardella, who is known as National Park Gramma, is the award-winning author of scores of children's books, including a 10-book Mouse Travelers Series, which explores and promotes a love of national parks and monuments. I've read Mouse Visits Everglades National Park and can tell you it's a charming story, wonderfully illustrated, about Tricia's hero, Mouse, exploring the Everglades during a most engaging journey through the park so that young audiences can get a sense of the beauty of the endangered species that live there.Tricia's had her writings published in Highlights Magazine, been interviewed on Sacramento TV shows, and was featured in her local newspaper. She's a Lifetime Member of The Society of Children's Book Writers & Illustrators, as well as an active member of Women In Publishing, the Independent Book Publishers Association, and The Alliance of Independent Authors. Tricia's not only a celebrated author, she's also the matriarch of a large family, and an entrepreneur who has run a half-dozen businesses, including an ice cream parlor, crafting, and ranching. After raising her family, Tricia earned her B.A. in Ancient History and Classical Archaeology at the tender age of 75. 

Matty Dalrymple talks with Jessie Kwak about USING MAGPIE MODE TO GATHER AND CONNECT IDEAS, including collecting creative sparks before you know exactly where they belong, finding patterns among seemingly unrelated notes, building a practical system for capturing and reviewing ideas, applying the process to both fiction and nonfiction, and knowing when a shiny object enriches the book rather than distracting from it. Interview video at https://tinyurl.com/TIA347YT Show notes at https://theindyauthor.substack.com/ (subscribers get exclusive content and benefits) If you find the information in this video useful, please consider supporting The Indy Author! https://theindyauthor.substack.com/ https://www.buymeacoffee.com/mattydalrymple https://www.patreon.com/theindyauthor Jessie Kwak is an author, book coach, and nonfiction book ghostwriter living in Portland, Oregon. When she's not writing, she can be found sewing, mountain biking, and exploring the Pacific Northwest (and beyond). She has written over 20 books, including thriller novels, two series of space scoundrel sci-fi crime novels, and a handful of productivity books including FROM CHAOS TO CREATIVITY and FROM BIG IDEA TO BOOK. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

Matty Dalrymple talks with Mark Leslie Lefebvre about BUILDING AN AUTHENTIC AUTHOR BRAND, including how your brand already exists whether or not you have consciously shaped it, using reader feedback and comparable authors to identify your strongest brand signals, balancing consistency with experimentation, and connecting authentically with readers without sharing more of your personal life than feels comfortable.   Interview video at https://tinyurl.com/TIA346YT Show notes at https://theindyauthor.substack.com/ (subscribers get exclusive content and benefits)   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Mark Leslie Lefebvre's first short story was published in 1992, the same year he started working in the book industry. He has published over thirty-five books under the name Mark Leslie that include thrillers and fiction, paranormal non-fiction and anthologies. Under his full name, Mark Leslie Lefebvre, he writes books to help authors navigate publishing. His industry experience includes President of the Canadian Booksellers Association, Director of Author Relations and Self-Publishing for Rakuten Kobo, Director of Business Development for Draft2Digital, and Professional Advisor for Sheridan College's Creative Writing and Publishing Honours Program. Mark lives in Waterloo, Ontario.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

A major traditional publisher is making a surprising move toward indie authors. We also cover a KDP payment change, new details about Audible's royalty model, and fresh opportunities for book promotion and AI discoverability. Plus, the Rapid-Fire Newsflash features author resources, timely discounts, and more publishing updates. Dibbly Create - https://DaleLinks.com/DibblyCreate (affiliate link) KDP Community: EUR Check Payments Changing in August 2026 - https://www.kdpcommunity.com/s/article/EUR-Check-Payments-Changing-in-August-2026?language=en_US ACX: Suggested Price - https://help.acx.com/s/article/suggested-price PublishDrive - https://DaleLinks.com/PublishDrive (affiliate link) Draft2Digital: The Draft2Digital Promotions Team - https://draft2digital.com/blog/the-draft2digital-promotions-team/ Publishers Weekly: Pocket Books Relaunched as Home for Self-Published Authors - https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/100756-pocket-books-relaunched-as-home-for-self-published-authors.html ALLi: How to Make Your Books Discoverable by AI, with Orna Ross and Rob Prime - https://selfpublishingadvice.org/podcast-how-to-make-your-books-discoverable-by-ai/ ALLi's Community Hub: SelfPubConnect - https://selfpubconnect.mn.co/ The Alliance of Independent Authors - https://DaleLinks.com/ALLi (affiliate link) Rapid-Fire Newsflash IngramSpark: A Definitive List of Writing Contests and Book Awards for 2026-2027 - https://www.ingramspark.com/blog/2025-book-awards-contests-for-indie-authors Authors Guild: Do Authors Need an LLC or S-Corporation? - https://authorsguild.org/resource/do-authors-need-an-llc-or-s-corporation/  Gemsy (the book review exchange platform) - https://DaleLinks.com/Gemsy (affiliate link) Use DALESUMMER50 for 50% off the annual plan (good till August 20, 2026) The Indy Author Podcast: Book Marketing on a Budget with Kevin Hall - Ep. 345 - https://youtu.be/tb7U7_15jzk?si=oBYwzp3hgpqw3WAG  The Smashwords Summer/Winter Sale - https://www.smashwords.com/shelves/promos The Self-Publishing with Dale Series (on Smashwords) - https://www.smashwords.com/books/byseries/113712   Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@dalelroberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

In this episode Mark talks to Matty Dalrymple about her recent experience serializing a never-before-published new novel on Substack. Prior to the main content, Mark welcomes new patrons, shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report. In the interview, Mark and Matty talk about: How long Matty has been a writer, a podcaster, and a consultant to indie authors The 52 days Matty has been experimenting with serialization of her latest novel Why Matty enjoys Substack despite being frustrated and exhausted with most social media platforms Leveraging Substack to get some early reader feedback on a novel How once Matty starts to use a tool she likes to maximize its use as much as possible The way Matty is serializing the novel and the way she introduced/set it up before it started One of the pitches of people having access to see behind-the-scenes a little of writing a novel and offering feedback to the author before official publication Releasing the book in chunks every single day Asking specific questions for certain chapters of things Matty was interested in getting feedback on The challenge of managing the logistics for subscribers in the way Matty preferred What Matty has planned for a week of posts that come after the last chapter (including the title reveal allowing people to offer their feedback on that (and then the cover reveal) How Matty plans on continuing to use Substack as a way of releasing over novels The additional perks that subscribers to the book on Substack would receive in addition to the serialized novel And more . . . After the interview Mark reflects on a few things that came up in their conversation. Links of Interest: Matty Dalrymple's Website The Indy Author Website Matty on Substack The Indy Author From Expertise to Authority At Sea (Serialized Novel) EP 443 - Strategies for Short Fiction with Angelque Fawns and Matty Dalrymple EP 440 - Behind the Scenes of the Podcast Guest Playbook with Matty Dalrymple EP 216 - Podcasting for Authors with Matty Dalrymple EP 382 - From Page to Platform: How to Succeed as an Author Speaker with Matty Dalrymple and M.L. Ronn EP 482 - Outlining for Novelists Who Don't Outline with Paul Austin Ardoin EP 116 - Taking the Short Tack with Matty Dalrymple Substack Article: How To Build More Revenue With a Tiny Audience (Monica Leonelle) Substack Article: Lessons From That Furry Friend Underfoot (Mark's article about his dog Indie) Substack Article: 'Cause the Scammers Gonna Scam, Scam, Scam (Mark's article about predators & scammers) Manuscript Report (Mark's affiliate link - use MARK10 to save 10%) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) Stark Realities Book An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors Wide for the Win Ghost Stories of the Great Lakes Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building Once Bitten (Novella) The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation I Think It's A Sign That The Pun Also Rises   Matty Dalrymple is the author of the Lizzy Ballard Thrillers and the Ann Kinnear Suspense Novels and Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. ​Matty also podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author, and she is a Partner Member of the Alliance of Independent Authors   The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0  

Matty Dalrymple talks with Kevin Hall about BOOK MARKETING ON A BUDGET, including how to pitch print publications, radio stations, and libraries with a brief, targeted email; why alumni associations are an overlooked goldmine for book exposure; how to navigate paid media opportunities; and the three Cs—collaboration, community, and consistency—that underpin sustainable, low-cost author marketing.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes at https://theindyauthor.substack.com/ (subscribers get exclusive content and benefits).   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Kevin M. Hall is a memoirist, storyteller, and independent author of four multi-genre, non-fiction books, including his latest: Book Marketing on a Budget – Simple Steps for New Authors. After a 40+ year career in corporate America he began writing, inspired by his grandchildren's questions about what it was like when he was growing up. He favors lived experience over theory and steady progress over hype, sharing practical, low-cost strategies that help authors reach readers through outreach, relationships, and consistency.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

Send us Fan MailEveryone tells authors they need a platform—but what does that actually mean in today's publishing landscape?In this episode of Talking Book Publishing, Kathleen and Adanna sit down with podcasting and content marketing expert Tracy Hazzard to unpack what an effective author platform looks like today. Tracy explains why social media followers aren't the same as a true platform, why your website should serve as the foundation of your marketing, and how creating consistent content can build lasting authority that continues working long after a single post disappears from a social feed.The conversation also explores practical ways authors can begin building a platform before their book launches. From choosing the right content format—whether that's blogging, podcasting, video, or Substack—to establishing a consistent publishing rhythm, Tracy shares actionable strategies that help authors attract readers, increase discoverability, and build credibility in an increasingly competitive marketplace. If you've ever wondered where to start with book marketing, this episode offers a clear roadmap focused on building your audience rather than chasing algorithms.In this episode, you'll learn: Why your website—not social media—is the foundation of your author platform.  The difference between building followers and building an audience you own.  How consistent content improves discoverability and builds authority.  Why authors should choose the content format they enjoy most.  Practical first steps for creating a sustainable marketing platform before your book launches.Connect With UsKathleen: kathleenkaiser.comAdanna: maddannastudio.comPodcast listeners receive a special 20% off all ProBookLaunch products. Use code TBPLISTENER20 at checkout.Have a topic or guest suggestion?Email us at podcast@talkingbookpublishing.todayJoin the conversation on Instagram: @writerspubsnet

On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Pablo Yáñez, founder of BeYourCover, about how artificial intelligence is changing book cover design. A professional book cover photographer for more than fifteen years before building AI tools, Yáñez explains where AI can help authors create marketable covers, where it still falls short, and why genre conventions matter more than many writers realize. He also discusses the ethics of AI, the continuing value of human designers, and how authors can decide which approach is right for their books. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Further Reading The Alliance of Independent Authors' AI Policy ALLi also has a sample template AI policy for members to use on their websites, which can be downloaded in the member zone. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Pablo Yáñez spent fifteen years as a photographer, many of them shooting book covers for authors and publishers, before founding BeYourCover, an AI book cover generator built for indie authors. Frustrated by generic AI output that ignores how covers actually work, he developed BeYourCover's AI book cover generator, a tool that respects genre conventions, survives the thumbnail test, and produces print-ready files—with the author directing the design rather than rolling the dice on a prompt. He works from Madrid, where he also shoots street photography. Learn more at BeYourCover or contact Pablo.

Matty Dalrymple talks with Frankie Blooding about FINDING YOUR AUTHOR ARCHETYPE TO AVOID BURNOUT, including the four archetypes and the distinct burnout patterns and red flags tied to each one, why matching your personality type to your business model reduces wasted energy, how to uncover the authentic "why" fueling your writing, and how your archetype shapes the way you connect with your ideal reader.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes at https://www.theindyauthor.com/episodes-all and on Substack at https://theindyauthor.substack.com/   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Frankie Blooding is a USA Today bestselling author of 24 books and the founder of Real Indie Author. After burning out and leaving publishing, she spent several years as a growth strategist where she doubled a construction company's revenue. She returned to indie publishing with a new framework — the Story Stamina System — which maps authors into four creative archetypes and builds production systems around how their brains actually work. She's on a mission to burn the bookmill and help indie authors build sustainable careers.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

EMAIL MARKETING FOR AUTHORS You've heard it a hundred times. Email marketing is the key to selling more books. So why haven't you started? Maybe it feels too technical. Too time-consuming. Too easy to mess up. You've got writing to do, and the idea of building a list, crafting automations, or sending emails just sounds exhausting. You're not alone. Most authors avoid email until it's too late. But the truth is, it doesn't have to be that hard or take up all your time. Whether you're starting from zero or rebuilding the right way, this book shows you how to grow your email list with purpose and keep your audience engaged for the long haul. TOPICS OF CONVERSATION About Email Marketing for Authors, and why Dale gave this topic its own book in the series Knowing exactly who you're writing for, and why "everyone" is the wrong answer Getting started from zero, even if you've never sent a marketing email Big list or good list, and why the number of subscribers isn't the number that matters Writing emails readers actually want to open, and what to say when you don't know what to say Earning from your list without pushing a single book sale Why Dale keeps writing for the authors who are where he once was, and what he'd tell anyone thinking about giving up ABOUT DALE L. ROBERTS Dale L. Roberts is a self-publishing advocate, award-winning author, and trusted voice in the indie publishing community. With over 50 titles and 40 literary awards to his name, Dale has established himself as a cornerstone of self-publishing success. His most recent book, Self-Publishing for New Authors, is an entrant for the 2025 Pulitzer Prize for General Nonfiction. As the founder of two YouTube channels—Dale L. Roberts, with over 103,000 subscribers, and the Self-Publishing with Dale Podcast, with over 16,000 subscribers—Dale reaches hundreds of thousands of aspiring and seasoned authors worldwide. His videos, lauded for their honesty, relatability, and to-the-point delivery, have garnered over 6.8 million views and nearly 500,000 hours of watch time. Dale's deep connections with industry leaders, including Amazon KDP, Draft2Digital, and Findaway Voices, make him a valuable resource for authors navigating the ever-evolving publishing landscape. As a Video Content Advisor for the Alliance of Independent Authors, he's recognized for his innovative approach to content creation and author branding. Beyond his professional success, Dale's journey is rooted in perseverance and passion. From self-publishing his first book on health and wellness in 2013 to overcoming early struggles through mentorship, Dale's story inspires authors to achieve their dreams. A former personal trainer and professional wrestler, Dale now dedicates his time to writing, creating music, and sharing life with his wife and their two rare, all-white rescue cats, Auggie and Allie. “Being an indie author is so much more than writing and publishing books. It's about making real human connections and an impact that'll echo for generations to come.” – Dale L. Roberts CONNECT WITH DALE L. ROBERTS Website – http://selfpublishingwithdale.com YouTube – https://www.youtube.com/selfpublishingwithdale YouTube Podcast – https://www.youtube.com/@selfpubwithdale My Books – https://dalelinks.com/bookshelf Discord – https://dalelinks.com/discord Facebook – https://www.facebook.com/selfpubwithdale Twitter – https://twitter.com/selfpubwithdale TikTok – https://www.tiktok.com/@selfpubwithdale Instagram – https://www.instagram.com/selfpubwithdale/  

Orna Ross, founder and director of the Alliance of Independent Authors, discusses the development and purpose of Indie Author Lab, explaining how it was created in response to changes in the indie author community—particularly the rise of AI. An ongoing monthly program designed to help serious authors address their specific challenges, it is based on Orna's Alliance of Independent Authors guidebook, Creative Self-Publishing, and focuses on four measures of success: productivity, platform, profit, and pleasure. With live monthly sessions, a community chat room, and access to resources and tools, the program is flexible enough to work for authors at any stage of their development—and will feature at AuthorNation 2026. Show Notes Indie Author Lab on Substack AuthorNation 2026 Sponsor Our Creative Self-Publishing stream is brought to you by Orna Ross's Go Creative! program—helping authors harness the power of creative flow in writing and publishing. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.  

Matty Dalrymple talks with Kat Caldwell about WRITING BETTER CHARACTERS WITH THE BIG FIVE PERSONALITY, including what the five traits are and how they function as a spectrum rather than fixed categories; why a character's "need" is really about the unconscious ways their personality causes hurt to the people they love; how to use the Big Five as a diagnostic tool when your story feels like something's off; and why a satisfying character arc means growth and not a 180-degree reversal.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes at https://www.theindyauthor.com/episodes-all and on Substack @TheIndyAuthor.   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Kat is a novelist and short story writer and loves to teach fiction. She writes love stories in several genres including historical romance, contemporary romance, and contemporary fiction. Kat is the creator of the Pencils&Lipstick podcast, a podcast for writers with author interviews, craft talk and insight into the publishing world. In between conducting interviews for her podcast and writing, you can find Kat traveling the world, reading, or volunteering with her church—always with a cup of cold brew close by.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

Rich Bennett sits down with fantasy author Brandy Stoker for an inside look at what it really takes to build an unforgettable fictional universe from the ground up. From creating complex characters and immersive worlds to managing every aspect of self-publishing, Brandy shares the passion and persistence behind her growing fantasy series.Brandy is the author of Escape from Media, a dark dystopian fantasy romance that combines action, adventure, morally gray heroes, powerful family bonds, and unforgettable world-building. She discusses why writing has been her lifelong passion and how decades of preparation helped her launch multiple novels in just over a year.In this episode, you'll learn: What makes dark dystopian fantasy different from traditional fantasy  How Brandy created an entire fictional world spanning more than 20 stories  The realities of self-publishing, editing, audiobook production, and marketing  Why authors must think like entrepreneurs  Behind-the-scenes stories from Book Fair Bel Air and comic conventions Whether you're an avid fantasy reader, an aspiring author, or someone curious about independent publishing, this conversation offers valuable insights and plenty of inspiration.Learn more about Brandy at BrandyStoker.com.If you enjoyed this episode, please subscribe, leave a review, and share it with another book lover. Visit Conversations with Rich Bennett for more inspiring conversations with authors, entrepreneurs, and changemakers.Send us Fan MailCelebrate the Magic of Words in Bel Air, Maryland!https://bookfairatbelair.org/Book Fair at Bel AirCelebrate the Magic of Words in Bel Air, Maryland!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showRate & Review on Apple Podcasts Follow the Conversations with Rich Bennett podcast on Social Media:Facebook – Conversations with Rich Bennett Facebook Group (Join the conversation) – Conversations with Rich Bennett podcast group | FacebookTwitter – Conversations with Rich Bennett Instagram – @conversationswithrichbennettTikTok – CWRB (@conversationsrichbennett) | TikTokSponsors, Affiliates, and ways we pay the bills:Hosted on BuzzsproutSquadCastSubscribe by Email

Artificial intelligence is changing how readers discover books, and few people have a broader view of that shift than Rob Prime. An indie author, founder of Publishing.co.uk, co-owner of LoveReading, and head of an Amazon marketing agency, Prime joins Orna Ross on the Self-Publishing with ALLi podcast to explain how AI-powered search is reshaping book discoverability. They discuss Amazon's evolving search tools, AI-friendly metadata, author websites, direct sales, and the practical steps authors can take to make their books easier for both readers and AI to find. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. About the Guest Rob Prime is an author, entrepreneur, and book marketing specialist. He is the founder of Publishing.co.uk, which helps authors improve book formatting and AI discoverability, and co-owner of LoveReading, the book recommendation platform that supports schools through book purchases. He also runs Mr Prime, an Amazon marketing agency that works with publishers and brands. Drawing on his experience as both an indie author and a publishing professional, Prime advises authors on Amazon marketing, metadata, AI search, and direct-to-reader strategies. His book, Google, Panic, Repeat, is a memoir about overcoming health anxiety.

Matty Dalrymple talks with Gordon McClellan about HYBRID PUBLISHING: GREEN FLAGS, RED FLAGS, AND WHAT TO EXPECT, including the key difference between a genuine hybrid publisher and a publishing mill, why a publisher saying "not yet" is actually the green flag authors should be looking for, how to evaluate a hybrid publisher's marketing commitment before you sign anything, red flags in contracts, and AI-generated scam solicitations.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Gordon McClellan is a publisher and communications leader with 20+ years of experience building mission-driven publishing and content organizations. As Founder of DartFrog Books, he leads editorial strategy, author development, and innovative initiatives focused on authorship, ownership, and the future of publishing. His work spans books, digital media, and audience-building systems designed to support long-term author success. Earlier in his career, he held senior leadership roles in churches, shaping communications around governance, stewardship, and organizational change—experience that informs his focus on clarity, credibility, and trust in publishing.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

Matty Dalrymple talks with Austin S. Camacho  about CONFLICT, CHARACTER, AND MOTIVATION, including why conflict is about opposing goals rather than violence, how to find conflict in every scene including ones between characters who agree, how internal conflict distinguishes heroes from villains, why motivation has to be personal to feel real, how to make large-scale stakes relatable by grounding them in a character's specific fears, and why ROCKY is the perfect example of a protagonist who states his true goal out loud.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Austin S. Camacho is the author of eight novels about Washington DC-based private eye Hannibal Jones, five in the Stark and O'Brien international thriller series, the detective novel Beyond Blue, and the action thrillers True Target and Mirror Target. His short stories have been featured in several anthologies and he is featured in the Edgar nominated African American Mystery Writers: A Historical and Thematic Study by Frankie Y. Bailey. He is a past president of the Maryland Writers Association, past Vice President of the Virginia Writers Club, and one of the creators of the Creatures, Crimes & Creativity literary conference.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Amelia Ross, a developmental editor and children's librarian who specializes in KidLit, about what authors need to know when writing for young readers. Amelia explains the differences between board books, picture books, early readers, chapter books, middle grade, and YA, and why age categories matter. She also discusses authentic voice, age-appropriate content, the role of illustrations, and why children's books work best when lessons emerge naturally through story and character. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Amelia Denyven Ross is a developmental editor for KidLit authors. She has an MFA in children's literature and has studied fiction for young readers for twenty years. During that time, she has also worked with children and teens in public libraries and schools, where she has led story times, facilitated book clubs, and mentored teen writers. Now, as a freelance editor, she splits her time between the library and working remotely from her home in Virginia's Blue Ridge Mountains. Amelia is an active member of the Society of Children's Book Writers and Illustrators, the Editorial Freelancers Association, and the Alliance of Independent Authors.

Matty Dalrymple talks with Kristen Tate about INTERIORITY: THE SECRET SAUCE OF GOOD FICTION, including how to calibrate the depth of interiority across multiple point-of-view characters; the difference between overt and subtle interiority, and why the "she thought" tag is usually unnecessary; how interiority functions as the glue that connects plot events and reveals character motivation; how to use it strategically in action scenes to control pacing; and how it shapes reader experience in unreliable narrator stories and mysteries.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Kristen Tate has been a freelance editor for over a decade, helping authors transform their work from rough draft to finished book. She has a PhD in English from Columbia University, with a focus on publishing history. She is the author of Novel Study: Decoding the Secrets and Structures of Contemporary Fiction and writes a regular newsletter full of craft advice and encouragement for authors.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

Germany is the third-largest book market in the world, and unlike the English-language market, it is not yet saturated. Skye MacKinnon has turned her second publishing language into her bestselling one across three pen names and more than seventy translated titles. In this conversation about the newly released second edition of her book, Self-Publishing in German, she tells indie authors how to decide which of their books to translate first, where AI earns its keep and where it quietly ruins things, and how on earth you market a book in a language you don't speak. Show Notes Skye MacKinnon's store Skye's author resources page Sponsor Our Creative Self-Publishing stream is brought to you by Orna Ross's Go Creative! program—helping authors harness the power of creative flow in writing and publishing. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. About the Guest Skye MacKinnon is a USA Today bestselling author, self-publishing educator, and translation expert who has published more than ninety books across multiple pen names and genres. A former journalist and science communicator, she is known throughout the indie author community for her work on wide publishing, foreign-language translations, and international book marketing. Through her books, coaching, and leadership in the Wide for the Win community, she helps authors expand their reach beyond the English-language market, drawing on her own experience publishing more than seventy translated titles in German.

Matty Dalrymple talks with Dale L. Roberts about SMART MARKETING OVER HOT GENRES, including why consistent promotion matters more than genre selection, how going wide on platforms like Kobo and direct sales tools like Curios and Payhip can boost profitability, what your Amazon product page must get right to convert readers, and how author community and tools like Booksprout can give your book a sustainable edge.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Dale L. Roberts is an award-winning author, YouTuber, and leading voice in self-publishing with over 50 titles and 40 book awards. As a trusted advisor to indie authors, he helps writers build their brands, grow their readership, and publish bestselling books.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

Matty Dalrymple (DAL-rim-ple) is the author of the Lizzy Ballard Thrillers and the Ann Kinnear Suspense Novels and Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. ​Matty also podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author, and she is a Partner Member of the Alliance of Independent Authors.Sign up for the Craft&Connect Live event June 12, 3pm here: https://tidycal.com/writeyourlife/craft-and-connect-live-q2Sign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. https://katcaldwell.com/writers-newsletterWant more information on my books, author swaps, short stories and what I'm reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @author_katcaldwell

Orna Ross explores what social media can — and can't — do for indie authors in a landscape that has changed beyond recognition. Listen for tips on how to audit what social media truly costs you in time, money, and creative energy; a comparison of the top ten platforms for authors in 2026; and questions that point you to the right platform for you — or help you decide whether social media is worth your time at all. Show Notes Self-Publishing Store Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Matty Dalrymple talks with Rene Gutteridge about THE CHOREOGRAPHY OF A SCENE, including how to identify the purpose of every scene before you write it, where to enter a scene for maximum impact, how to balance propulsive moments with the quieter character-development scenes your story also needs, and why every element in a scene—from minor characters to setting—should be doing more than one job. We also talk about why so many manuscripts open with someone drinking coffee, and what to do about it.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Rene Gutteridge has been writing professionally for over twenty years, with projects spanning fiction, non-fiction, comedy sketches, novelizations and screenwriting. She is the multi-genre author of 24 novels plus several non-fiction titles. Her indie film Skid won deadCenter's Best Oklahoma Feature, and her novel My Life as a Doormat was adapted into the Hallmark movie Love's Complicated. She is co-writer on the feature film Family Camp, which was a Movieguide award winner and a Dove Award nominee. She is also a Screencraft finalist in true crime. Rene is co-director of WriterCon in Oklahoma City, senior contributor at Writing Momentum and is the head writer at 231 Collective.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

Matty Dalrymple talks with Carlo J. Emanuele about STORY FIRST, MARKETING SECOND, including why authors make the same mistake corporate executives do when they lead with features instead of value, how to move beyond genre labels to find the emotional core of your pitch, why comps should describe an experience rather than a category, why marketing tasks feel productive but often aren't, and how enthusiasm and vulnerability turn out to be the most effective marketing tools of all.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Carlo J. Emanuele is an award-winning crime novelist and corporate executive from Milwaukee's South Side. Drawing from personal experience and a deep understanding of family, ambition, and adversity, he writes emotionally charged stories that explore the cost of power and the pursuit of redemption. His debut novel, The Sins We Inherit, has earned multiple national awards and critical acclaim for its gritty realism and heartfelt father-daughter core. The second installment, The Cost We Pay, launches this June. A former collegiate athlete and proud father of two, Carlo builds a cinematic crime saga rooted in legacy, identity, and transformation.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

How is AI transforming accessibility for indie authors — and why should you care even if you consider yourself able-bodied? What happens when the tools designed to help people with disabilities end up making everyone's creative business better? Jeff Adams, accessibility expert and romance author, explores how AI is opening doors that were previously closed. In the intro, Spotify Audiobook Innovations; The Economics of Convention Life [The Indy Author]; Friction in your Author Business [Self-Publishing with ALLi]. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Jeff Adams is the author of YA thrillers and gay romance, and the co-author of Content for Everyone, a practical guide for creative entrepreneurs to produce accessible and usable web content. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How ending a long-running podcast made space for more writing — and how to know when it's time to let go of a good thing What accessibility really means for indie authors and why your digital content might be excluding part of your audience How AI agents like Claude Cowork are removing physical and cognitive barriers for authors with disabilities, chronic pain, or limited energy The culture of shame around AI use in the writing community and why blanket anti-AI statements can be ableist Practical tools including NotebookLM, ElevenReader, and ChatGPT for marketing copy, metadata management, and multimodal research Exciting futures in personalised reading, real-time translation, and AI browser agents that could change how everyone interacts online You can find Jeff at JeffAdamsWrites.com. Jeff also now has a SubStack at contentforeveryone.substack.com Transcript of the interview with Jeff Adams Jo: Jeff Adams is the author of YA thrillers and gay romance, and the co-author of Content for Everyone, a practical guide for creative entrepreneurs to produce accessible and usable web content. Welcome back to the show, Jeff. Jeff: Thanks so much, Jo. It's good to be back. Jo: It is. You were last on the show in March 2023, so over three years ago now. Give us a bit of an update on your writing and publishing business and what it looks like at the moment. Jeff: Sure. I think the biggest thing that happened is that my husband Will, who is also a writer, we ended the Big Gay Fiction Podcast at the end of 2024, after 470-something episodes. It was basically time to do that. So we both focused on writing from that point. In 2025 we had some of our biggest successes in getting writing out into the world. I refound my groove—my difficulty in writing went away finally. We talked a little bit about that back in 2023 too. Will started a new pen name and started producing again, and it was really good to be able to move in that direction. Jo: Was this the hockey romance that really hit at the right time? Jeff: You know, I wish I could have capitalised more on Heated Rivalry when it came out, but I did get hockey books out, and I think I did get to ride that wave a little bit there too. Jo: Yes, and if people don't know about that, that was a super popular streaming series. Was that based on a book? Jeff: It was, yes. Rachel Reid was the author of that book and that series that then Jacob Tierney optioned and made into what fairly turned into a global phenomenon at the end of 2025. Jo: Yes, absolutely. Although I particularly liked Red, White and Royal Blue. That was the one I liked. Not so much into hockey. But anyway, I just wanted to ask you about the Big Gay Fiction Podcast. As you say, you did hundreds of episodes over many years. You and I met over podcasting. You've had lots of connections with people. You ended it, and I know you struggled with ending it, but it sounds like it went really well for you. So maybe you could talk a bit about— How do you know when it's time to end something—a good thing rather than something bad? Does that make more space for writing, essentially? Jeff: It absolutely did make more space for writing for both of us, in particular for me because I have a day job. I balance everything on the creative side with the day job. Will and I had been talking about it for over a year. It just was like, it's really time. After nine years, getting to that 470 mark, we thought about trying to get to 10 years and we thought about, if not 10, then getting to 500 and ending on a milestone. As we looked at everything in our creative business, it was like, this is fun, we enjoy it, but we're not getting as much out of it as we might be if we were actually also writing books, which we also really want to do. It became a time thing and what was the best use of the time. We absolutely miss it occasionally. The whole Heated Rivalry thing, I would've loved to have had episodes to talk about that on, but in the long run, it was worth it. Jo: I mean, one of the things with a podcast, particularly around fiction, was that it was a marketing angle for your fiction. This show is a marketing angle mainly for my nonfiction. So what did you replace the podcast with, in terms of book marketing? Jeff: It was really stepped-up email marketing. I'd always had a list. Will started a list, of course, as he started his new pen name. So it was really turning on that, focusing on that, getting some email marketing with a Bargain Booksy and a Fussy Librarian and a BookBub occasionally to do that work. To be honest, even though we covered things in our genre that if you like what we're talking about, you should like our books, there was never as much of a connection there as you'd want there to be. Even from that book marketing angle, these other things that we can do, it's also a better spend of the money to get those types of promos than it was to continue running the show. Jo: Yes, that is interesting. I mean, obviously I think about podcasting a lot since I have this one, and I put Books and Travel on a hiatus and that was meant to help my fiction and definitely didn't help my fiction sales. But I want to bring it back again because I love doing it. Do you have this hankering sometimes? Do you think you'd ever do the podcast again? Because you are also quite into all the technical stuff and all that. Jeff: It's possible. I've toyed with the idea of doing a short accessibility podcast geared towards creatives, tilting to the same audience that Content for Everyone does. Then I come back and look at the time—is my time better served writing new fiction or perhaps starting a Substack, which I also toy with the idea of, for accessibility stuff? So it bounces around in my head to do another show, but I haven't really decided to jump on that yet. Jo: Yes, and I think that waiting is really good. As you say, you quit a big thing and you don't have to rush to fill it again. I love that you guys are writing more books. So I wanted us to talk about that up front because I know people who listen to this show—I encourage people to start podcasts if you want to, but equally it can take a lot of time. So that's fantastic. Now, you mentioned accessibility, and I feel like the word can be quite difficult for people. So let's just start with a definition. What is accessibility? Why do you care and why should we care? Jeff: So accessibility is really about making sure that whatever the thing is, whether it's something out in the physical world or in the online world, that everybody has access to it. Access to the information, access to getting into a building or being able to cross the street appropriately, whatever that is—that the accessibility of the thing is high. So that regardless of who is approaching it, they can interact with whatever the thing is. If we put that into the digital world, it's about making sure that text on a screen can be perceived by anybody, whether they're trying to read it visually or if they're trying to read it through a screen reader or through a braille monitor. Whatever that is, they need to be able to interact with it, get the information they need, do all the functions of whatever it is on the screen. Check out on Amazon, check out at their favourite e-commerce place, be able to get the products in their cart, check out, et cetera. For creatives, it's about the things that we do: the websites that we build for ourselves, the e-commerce platforms that we use, our email marketing, our social media posts. Making all of that as accessible as we can so that we're not perhaps missing a part of our audience or our prospective audience from being able to engage with our work and in turn, hopefully, buy our books and enjoy our books and become a fan. This became important to me because of my day job. I hadn't really considered this—like, I think most people don't—until I started working at UsableNet. It's going to be 15 years I've been at that company come this autumn, and I really started to see the impacts because UsableNet is all about accessibility on the digital front. I really started to learn, being a project manager for them, what all of that meant and how it impacted people who couldn't buy something online, couldn't book a hotel room, couldn't book an airline ticket. It just really became something I got passionate about. I ended up writing the book because I realised that nobody talks to creatives about this. Nobody tells the independent author what they should do to help make their digital stuff accessible so that they don't miss people. I never expected my day job to interact with my creative side so much, but this certainly has over the last few years. Jo: I mean, has it got better? Like we said, you were on here three years ago. We did talk about some of the things around EPUB formats and taking off DRM and what we need to do on our websites—labelling images, for example, and that kind of thing. Do you think accessibility has gotten better? Jeff: I think the awareness of it has improved, both within the creative community and in the broader web ecosphere, that the awareness is better. There's so much knowledge that needs to go into creating something that is accessible. Sometimes there's so much that you have to think about with colours and alt tags on images and all the little bits and pieces, if it doesn't really come to muscle memory, it's easy for it to fall off. There's a survey that's done by WebAIM every year about the top one million homepages out in the universe, and they surveyed those for just the things that an automated scan can detect, which is a small portion of overall accessibility, and the number of errors across that top million actually ticked up this year. Even though there's all these laws around the world—people get sued all the time in the US—the number of errors ticked up for the first time in a few years. So I think the awareness is up, but I think being able to take action on it and make the time to take action on it isn't where it needs to be. Jo: So last time you gave us all those tips. I'll refer people back to that and also to your book Content for Everyone, which has got loads of great stuff in. I wanted to talk to you for this show because I was sitting watching Claude Cowork—now I use Claude Code a lot more—but updating 140 titles on IngramSpark, where me clicking things and there's like 15 clicks per record on IngramSpark updates for pricing, is an absolute nightmare. I was watching the AI do the work and I realised this isn't just saving me time, it's actually saving my wrist and my arm from repetitive strain injury. That's when I thought about this accessibility thing. As you mentioned, for example being physically accessible into a building, say someone's in a wheelchair, they can't necessarily get into a building if there's no ramp. I was thinking that for many years, being an indie author, being a writer online, there's also been these physical barriers because there's a lot of plumbing and clicking for us. So I wondered, starting with an attitude around a shift in who this is opening up to— How is AI starting to help people with these accessibility issues? Jeff: Yes, there's so much opportunity around this. We should note, just to timestamp this, that we're talking on 14th April 2026, because who knows what will change, even in an hour from now. I think Cowork was one of the first things that we saw, and that's only been out since the very top of this year. Being able to do actual agentic tasks. Other things have sort of gotten there, but Cowork really opened it up. You mentioned the repetitive stress that you would've had clicking all of those forms on IngramSpark across 140 books. But there's that type of stress, chronic pain, cognitive drain for somebody who may have some cognitive disability and trying to work through that form. The cognitive energy just might drain out and maybe knock them out for several days after trying to get through that, or the tasks take them multiple days to do. Someone who has lower vision, someone who's trying to work through that form with a screen reader—all of that draws energy, draws focus. Now we've got something where, with plain language, we could say something like: here's all my pricing information, I've logged into IngramSpark, go update these books. Obviously the prompt's going to be a little more than that, but in broad terms, that's what we're going to tell it. Jo: Hmm. Jeff: And being able to have it go through and do the thing. If it gets stuck, have it come back and say, “Hey, I've got trouble with this. Please help me.” That can just free up so much of the drains that people can have—the things that can take them out of doing the part of the work that they need to do for an author business. They can go write the book through whatever process you're going to use to do that, rather than getting caught up in something like having to update all those books on IngramSpark. Jo: You mentioned writing the book there. I have this real sense of being an able-bodied indie author in terms of my computer use and my ability to write a whole book, a 70,000-word thriller that I write regularly. We're all special in some way, but I do have a reasonably normal brain where I can do this work without too much strain. It's hard work, but I can do it. I meet people who are now using AI to help them write, to help them organise their work—maybe someone has dyslexia or ADHD or cognitive issues or pain—there's just so many things that I take for granted that don't affect me. I hear from people who, at this point in time in the community, are almost shamed for using AI to write. So I wanted to bring this up to discuss it under the terms of accessibility. Do you have any thoughts on that? Jeff: I have real difficulty with people who will say anything in the broad range of, “I don't need to use this thing, and therefore you should not either.” Which is adjacent to indie anti-AI speak that there is out there. Certainly we're living right now at probably the highest point that it's ever been, where more and more there's a sentiment towards not using AI for whatever the reason is. I totally respect that people can have concerns about the environment and about energy use and water use, et cetera. Not to mention all the other things that are on the more difficult side of AI. To shame someone who may not be able to put their story out there without the use of that AI, whichever one they're using, or to shame them because they're using AI to run part of their business—updating IngramSpark, doing other things like that—I think it can come down to there being some ableism there. Ther is some privilege behind that too, where they're just like, “I don't need this, and you shouldn't have it either.” I want to give people just a sliver of an idea of what this can mean for someone who is disabled and what AI can unlock for them. There is a person on LinkedIn that I follow whose name is Hannah Desmond. She's an ADHD coach and a former software developer, and very recently she posted this on LinkedIn. This is a paraphrase of what she said, but: having something that can meet you where you are and help you bridge that gap is what I think I have found so helpful about using AI. Here's what I keep coming back to. Without that support, I wasn't more motivated or more capable. I was just stuck. That's the bit that gets lost. We've been taught that struggling is how you know you're doing it properly. So when something reduces the struggle, it can feel wrong—even when it's the thing that actually makes the work possible. Because there's a difference between avoiding thinking and being able to think at all. I think that rounds it up. She's talking about her time as a software developer, but you can apply that to any realm of AI when we're thinking about trying to shame someone for why they may be using it. We may not know that they have a disability because we don't always share that part of ourselves. So I really feel strongly about that and how we are in this culture of shame. Jo: Yes. It drives me up the wall, actually. But I will also say: you don't have to have a disability or accessibility issues in order to use AI in whatever way you personally decide is okay—talking to the listeners now. I think Orna Ross from the Alliance of Independent Authors says it well, which is you should have your own AI policy. So you personally decide where your lines are, how it helps you, what you want to keep for you, and what you want help with. I was also thinking in terms of accessibility around money. Again, for many of us, professional cover design, professional editing, professional human-level translation, these are things that are pretty pricey for many people. So again, this makes it more accessible. One of the reasons we got into the indie way and being indie authors was to try and remove the barriers to entry to people who have been excluded from the environment of publishing. So, yes, it is really hard to talk about this, and yet that's why I wanted to talk about it, because— There's so many variables for each individual and there's no situation that's the same, really, is there? Jeff: No, not at all. The things that I may need to do my work in the most efficient way possible is different from the way that you're going to work, is different than the way my husband's going to work, is different than every other person and the way that they're going to work. Which is why any kind of blanket statement about “I don't need something and therefore you shouldn't need it either” can just be so problematic, because we have no idea what someone else is going through. Either it's a permanent part of their lives or maybe it's something that is happening temporarily with them where they might need to leverage other tools. Jo: Yes. Talking about that temporary, I think I really got the first sense of this when I had COVID the first time, which was really bad. I remember I was so sick, the only thing I could do was listen to an audiobook. I couldn't think, I couldn't read. It was really probably months of not having my brain back. Then the other thing that's happened as I age, as women age, is menopause kicks in and the brain fog is a real thing. I've heard from other people too who've said having Claude or whoever, an AI tool, to help with the brain fog is so important because otherwise I just wouldn't be able to gather my thoughts. Again, as you said— Even if we don't need these things now, it's quite likely we're going to need them at some point, given ageing, given the potential for injury and disease. I mean, we don't escape this alive, do we? Jeff: Yes, that's a great point because unless we're extremely lucky as individuals, we're all likely to have some sort of a disability in our lives at some point. I know for me, as I age and my eyes get more and more tired after being in front of a screen all day for work, and then whatever creative stuff I do in the afternoon on a book—when it comes near bedtime and I do want to read, I probably want to do that with an audiobook, much more audio, especially for any long reading project. That can also be like, if I have a long document or a long article to read, I am likely to give it to ElevenReader, let it load itself up, and then listen to it, because I take the information in better than trying to follow words across a screen. Jo: Yes. Jonathan, my husband, now also listens to a lot of academic papers on ElevenReader. Most of us will know it as where we publish some audiobooks from ElevenLabs, or you can also publish other things there. So it is super useful to think about what we can do with ElevenReader. Another thing that I found really useful recently is NotebookLM. On NotebookLM, there is a free tier. You can put various things in there and then create a custom audio. So this is something I've been doing as part of research. You can put in, say, 10 YouTube videos or some PDFs or your book or whatever, and then you can create a custom audio. Then I'll go for a walk and I'll listen to the custom audio, and then I'll go back and look at the detail of what it was. It gives me the framework of whatever I'm thinking about on a broader level, and then I can come back to the details. So again, it's this multimodal approach that can help us manage our energy, I guess. Jeff: And it's all about the managing of the energy, I think, too. That is a great way to think about the accessibility of it all. You mentioned a great use there for NotebookLM. That could also be putting your book in there and having it help you build a world bible or something like that. Or building marketing materials off of that. There's a lot of things now that NotebookLM can do in terms of helping you create FAQs maybe for a newsletter or for your website, and building video stuff off of the material that it has. So there's a lot of options there, and ever-growing options that can be useful for someone to manage any number of the things that they may need in their creative business. Jo: Yes. In fact, talking about Claude, there are a lot of Claude plugins now, skills and integrations. Shopify just released a Claude plugin and many of us now have Shopify stores. I have a lot of products with a lot of different variations and the metadata. There's so much metadata. And again, I'm just so pleased now that I can work with Cowork and get it to actually update directly into Shopify. In fact, coming back, you mentioned updating alt tags earlier. That's something again that AI could help you update—the back list of your alt tags on a website. I've now got my Cowork doing EPUBs so I could finally update all my EPUBs with back matter and all of this kind of thing. So I feel like perhaps we could go beyond accessibility to talk about amplification. All the things that we didn't do because it was too tiring and we just couldn't be bothered, or it would just be way too much work, that now it's opened up as a possibility because of these tools. Jeff: Absolutely. I mean, you look at a backlist as large as yours and the things that you're now able to do. I didn't know that Claude had a Shopify plugin. So the abilities that we have now to maybe do things in the business that we hadn't before. One of the things I've been working with Claude on is rewriting my website and creating a more proper website for Will. I'm really making sure that it is not only SEO prepared but also GEO prepared, with all the metadata and all the backend code schema that it needs so that LLMs can find me, can understand what I do, can understand the books, branch out to the other areas that it needs to. Doing that through WordPress would've been so much more difficult, even with Claude, that to be able to rewrite the site in a way that is going to let me manage it better so that I will do it on a more consistent basis. Whatever that thing is, we're now able to do these things. That could be updating keywords in Amazon or making sure we're aligned across all of the sales platforms that we might be on and things like that, that Claude can do and do well. Jo: Yes, I think marketing is just the killer app really for people, isn't it? I think most authors do not enjoy marketing. I find Claude better for creative work, for strategic work, for doing work through Cowork or Code, but— ChatGPT with marketing copy is very, very good. So I've actually been using that as we record this. I've got a Kickstarter launching next week, so I've been getting it to do ad copy and social media copy and all that kind of thing. This is stuff when you have to produce—give me 20 taglines, give me 20 hooks, give me another 20 and another 20. I mean, we just cannot do it as humans, right? Jeff: Yes, I have found GPT wildly helpful. I mentioned trying to get Bargain Booksy and Fussy Librarian promos. Jo: Mm. Jeff: And you have to give it the marketing hook, and it can't just be the blurb that's on Amazon—it's got to be something fresh, and they each have slightly different requirements. Having GPT—here's the blurb, give me a dozen different options—and then I may take pieces of all of them and create one of my own. But it reworks that much faster than my brain was ever going to try to find the right thing I want to give to Bargain Booksy. Jo: Yes, you are right. Or it says write this in 300 characters or less. Jeff: Yes. Jo: I do exactly the same. That kind of transformative work can be really good. In fact, there was somebody I know who has been rampantly anti-AI for years and then said, “Would this help me? I have to do a synopsis for an agent, so I've got this 100,000-word book and it needs to be a 10-page synopsis. How would I do that with AI?” So I was encouraging her to take each chapter and ask it to summarise the chapter, and of course read through it and everything. But I mean, doing a synopsis once you've actually written a book—that can be super useful. So I think what we're saying is— There are levels of need in terms of both the author and the audience. Then there are levels of your personal use from one end of the spectrum to the other in terms of how far you want to go in every area of the business. And in that way, it's just different for everyone. Jeff: Yes, and I think getting to that mindset shift that we were talking about a little bit—it can be so easy to dip your toes in. That one author came to you and said, “Do you think it could do this?” And I think that's the beginning exploratory area for perhaps anyone. People are going to hear us talk about this and it might inspire them to go try something that we've talked about. But these things, whether it's Claude or GPT or Gemini or whichever one it is, you can come to it and say, “I'm an author, I have X, Y, Z going on in my life”—whether that's a disability, whether that's a time constraint because you have a day job and maybe you have kids and a family that need your attention—”I have these time constraints, I want to do X, Y, and Z in my business. How can you help me with that?” It's going to tell you what it can do to help you with that. I would even say, if you have the ability to have multiples of these, you could ask the same question to GPT and Claude, and they're going to give you similar answers in some instances, but they may also have different ones because of the abilities that the different platforms have around these things as well. That can help you make that mindset shift of, “Well, now I see that it can do that. Could it also do this?” And then ask it if it could do that. Because I know for me, Jo, I've taken so much from you and your journey with Cowork that it's like, “Oh, she did that. I wonder if I could do this.” And all of that piles on top of itself. Then eventually I think your brain starts to think on its own, “Oh, I have to do this task. Can Claude maybe do this for me? Let's go find out.” Jo: Yes, and if it couldn't do it for you yesterday, you never know, it might be able to do it tomorrow. Jeff: Right? Because I haven't tested yet its new ability to actually use your computer. Jo: Mm. Jeff: And I'm curious what that might open up. Because one of the things that I've seen that I wish it would do is be able to take the EPUB that's on my drive and actually put it into a platform I'm trying to upload to. Cowork on its own hasn't been able to cross that barrier, but I wonder if with computer use added to that, if it could. Like, “here's the EPUB, upload that over there,” be able to pick it from the file picker, essentially. Jo: Yes. I think, well, a little tip for everyone: I wouldn't give access to your entire file system to the AI. Jeff: That's a good point too. Jo: Yes. I have a Claude folder in my drive and it only has access there. So if you put files in that drive, it might be able to do that. But I know what you mean. I have been using it to help me publish things in German on KDP. Now I can use the browser, so you can actually do that. In terms of uploading the actual file, I know what you mean. These things will change. As we record this, again middle of April, we are almost about to get the next models being Mythos, which might be Claude 4.7 Opus, or also ChatGPT has a new model coming, and these models are getting very powerful. With every shift they can do more things. So as you say, the very first thing to do is ask it, “I want to do this—what are my options?” And some of them, for example, doing an AI-narrated audiobook, ChatGPT and Claude don't do that. You want ElevenLabs or one of the other services for that, but they can tell you what your options are. So that's one thing, but I wondered if you have any thoughts on the gaps that you are seeing. You mentioned one there around file uploads, but— What do you hope might come and some of the things that might be exciting if they arrive? Because you never know, they might be here already. Jeff: There's certainly some movement in some areas. One of the things I'll share is, in March I was at the 2026 CSUN Assistive Technology Conference—CSUN is California State University, Northridge—and they've run this conference for some 40 years now. One of the sessions I went to was from Tara Maisel—I hope I'm pronouncing her last name right. She's a senior project manager in books accessibility at Amazon, and she was doing a session specifically on readability. She had all kinds of statistics and information about what goes into making something readable. One of the things she talked about with AI was the future of personalised reading. If you think about the Kindle app, for example, there's a lot of settings you can make there—font size, colours, brightness, text spacing. There's a lot of tools in there. She was pointing out that potentially readers don't even know what they actually need for the optimised visual reading experience. She sees a world where AI can perhaps do an analysis of your reading behaviour and then help you find the optimal settings. Maybe even multiple optimal settings for, say, if you were reading in a room that had daylight versus at bedtime, and the ways you might shift it. I was almost thinking of this like when you're at the optometrist and they're like, “Which lens is better—this one or that one?” Jo: Oh, sometimes that is very hard. Jeff: Yes. It's that AI could step you through that a little bit to help you find that optimal reading experience in that moment. And then it might even notice, potentially, if you're changing something in the way that you're moving through a page, that it might flag to say, “Hey, do we need to adjust something?” Some other areas that I think are really exciting, for everyone and perhaps particularly for people who are disabled and needing the support of some assistive technology, is what we're seeing in the browsers. OpenAI's Operator has been out for quite a while now, since sometime I think autumn of last year. Perplexity Comet has been around even longer. Then we've got browser extensions from Gemini and Claude that are available, that can let you just type natural language. You know, “Please go find for me jeans in this size that are on sale on this website. Find me the best price for blue jeans on this site and this size,” and it'll just go do it. Which can certainly speed things up for people in the disabled community to find things quickly, to spend time navigating less, and maybe ending up with the AI coming back and saying, “I found these five things. Which one would you like me to buy for you?” Or, “I found this one thing that you do need and it's waiting for you in your shopping cart.” The ability for that on the horizon is an amazing jump from an accessibility point of view. But really it's one of those things that accessibility will then help everyone because we can all just shop that way, if we choose to. These are early days for these browsers and these extensions. The other side of it comes back to basic web accessibility too, because I've seen these types of activities not work so well on a site that may not actually be accessible on its own. A great example is something I ran into with Claude Cowork about a month ago. I was testing to see if it could help me navigate and get things uploaded together for a site where I wanted to upload books, knowing again that it's not going to upload the actual file, but it could fill in the metadata from my master database of metadata stuff. There were areas on the site that it actually couldn't hit the button, because the site itself was also not functional to a screen reader. So there are gaps there. It's early days, but I really see that as an interesting future that'll really help people with disabilities—but again, help everybody too, just manage time better. Jo: I know exactly what you mean there. I've done some collaborative work with Claude Code when it's like, “I can't click the button,” and I'm like, well, I'll click the button—you fill in everything else. Jeff: Exactly. Jo: It's actually quite a funny situation. But goodness, coming back to IngramSpark again—these things need APIs. We need better functions. It's funny because I think a lot of traditional publishers have these APIs or backend upload things that you can do. I'm like, well, we need to get to that with these systems. But I think things will change. Another thing that I think has also shifted is the use of voice. Voice for dictation—it used to be with dictation that you would have to say “comma,” “open quote,” “new line,” and all of that. And you'd also have to make sense. Whereas now I feel like you can just dictate a whole load of things to these AIs and then say, “Tidy that up,” and they will do a lot more than the old situation. So I think voice will also help. Also automatic translation. I don't know if you know this about X, and if you're on X anymore, but just this week they've made it multi-language. So I can read tweets by people who've posted in another language in English. I can read something from Korean or read something that someone French has posted and it gets translated. It has made a huge difference to the content I'm seeing, which is fascinating because I don't think we've ever had this kind of automatic “everything is translated into your language” situation. It's really got me thinking about how [automatic translation] might work for eBooks or other things if the rights are there. I don't know. Have you seen stuff like that? Jeff: There's so much available now with voice and the ability to not have to speak all the other stuff that went with it—comma, full stop, next line. It was a little mind-bending sometimes, trying to think about quote marks and all that stuff. And now it's so good. Different platforms do it to different degrees of ability. Even being able to speak your prompts into the very platforms themselves without having to type all of it. Chronic pain comes to mind, any kind of mobility thing—all the typing would be a drain or maybe even impossible. So the voice ability is so powerful there and unlocks more things. At the same time, those translation abilities—I believe AirPods now have the ability, if you've got the right stuff on your phone, that you could be talking to somebody, they may speak back to you in a language you don't speak, but your AirPods will give it to you in your language. Jo: Hmm. Jeff: Google has, I believe, a live captioning app that you can use. I think there's even a split screen—I don't know if that's available now or something in their future—where you could put the phone on the table and tell it who's looking at what side of the screen, and it'll put the language that I need on my side and the language the other person needs on the other. So there continues to be such a shift in how we're being able to translate stuff that really opens up communication and can open up our books to so many more people. I'm very interested to see—I haven't pulled the trigger on this yet—but how Amazon's auto-translation rolls out and how that's received in terms of the accessibility around our books and being able to put it in someone's hands who doesn't speak—I think it's only English to other languages right now—but who doesn't speak the language it was written in but wants to read that book. We could never, as indies, or really even big five publishers, wouldn't have the money to create custom translations everywhere. But if the AI can help do that and spread those books around so that everybody could have the story they want to read, I think that's such a win for the reading audience. Jo: Yes, I think it's so exciting to think what might be coming, and that's what I want to stay on the side of on the AI discussion. There's enough negativity out there and you can get that information somewhere else, but for me I want us to stay on the positive side of how this helps both the author and the reader. And hopefully the community, to create more and read more and enjoy being human more. Right? Because I find that I do get out more and listen to stuff, or I'm out walking instead of at my desk, and I mean, that's what it's about. I'm pretty excited about the future. How about you? Jeff: I am. I think there are, quite honestly, some scary things that could be out there in the future. I mean, there's been a lot of talk about what Mythos is capable of. But on the other side of it, there are all these advances. I also look back at Google and AlphaFold and what DeepMind was able to do there for science. There's more of that stuff out there, and individually for each of us, spending a little bit of time—and I do have to say, I think you need to spend time on a paid plan because the free stuff doesn't give you the idea of what these platforms are actually capable of. So if you only drop in, even briefly, to experiment on one of the $20-a-month plans and give it your situation, ask it what it can do for you, I think you'll see where, on a personal level, AI will help you unlock some things. It can help you move some things to the next level in your business that for whatever reason you haven't been able to do. You don't have to use it for everything. You may decide that it's still not for you for whatever reason, and that's fine. But I think there's so much to explore here and to let your curiosity run for a little bit to see what's possible and what you might unlock with it. Jo: Brilliant. So where can people find you and your books and everything you do online? Jeff: So pretty much everything lives at JeffAdamsWrites.com. Jo: Well, thanks so much for your time, Jeff. That was great. Jeff: I loved it, Jo. Thanks for having me..The post Accessibility And AI: How New Tools Are Opening Doors For Indie Authors With Jeff Adams first appeared on The Creative Penn.

In this episode, Charles sits down with Mike Bernard, a Boston-area author, screenwriter, and playwright who came to writing later in life and hasn't slowed down since. Mike has published eight novels, written a stage musical, and optioned multiple screenplays through prestigious competitions including the Academy Nicholl Fellowship, the Page International Screenwriting Awards, ScreenCraft, and the Nantucket Film Festival. The conversation weaves together music, memory, friendship, and the creative life — all anchored in the gritty, soulful sounds of the 1970s and early '80s. Mike's live music journey begins with a memorable — if reluctant — first show: escorting his grandmother to see Liberace at the Cape Cod Melody Tent. His real musical awakening came when he saw the J. Geils Band at the old Boston Garden as a teenager, an experience he still counts among his best. The blues-driven energy of "House Party" and "Musta Got Lost" made a lifelong impression, and he draws a sharp distinction between that era of J. Geils and the MTV-era band that followed. Other standout shows include Elvis Costello at the Cape Cod Coliseum — where the opening silhouettes under blue light during "Watching the Detectives" hit him like a gut punch — and an extraordinary 1990 benefit concert at Worcester's Clark University featuring Don Henley, Glenn Frey, Timothy B. Schmit, Bob Seger, Jackson Browne, Bonnie Raitt, and Jimmy Buffett all on the same bill. And for pure comedic gold, Mike recounts the moment a Little River Band guitar pick landed — and stuck — to his bare thigh at the Melody Tent, with zero competition from the crowd for the souvenir. Charles and Mike then discuss Mike's book Concert Dates; a fictional story told in interview form — inspired by Daisy Jones & The Six — that follows six friends who meet at a concert at age 15 and are reunited decades later through a video diary. The backdrop is the Cape Cod Coliseum, a converted hockey rink that hosted an extraordinary run of classic rock shows from 1972 to 1983, including Van Halen, The Clash, Talking Heads, Peter Frampton, Lynyrd Skynyrd, and J. Geils (twelve times). Mike also shares the remarkable story of connecting with photographer Rudy Childs — a previous Seeing Them Live guest — through a Facebook group dedicated to the Coliseum, only to discover that Rudy's candid parking lot photos included a picture of Mike and his own friends from a Clash show. Listeners who enjoy music, nostalgia, and deeply human storytelling will find Concert Dates — and Mike's wider catalog, including Crossing the Sagamore — well worth picking up on Amazon. BANDS: Aerosmith, Black Sabbath, Billy Joel, Bob Seger, Bon Iver, Bonnie Raitt, Don Henley, Eagles (Glenn Frey, Timothy B. Schmit), Elvis Costello, Engelbert Humperdinck, Frankie Avalon, Huey Lewis and the News, J. Geils Band, Jackson Browne, Jeff Beck, Jimmy Buffett, Liberace, Little River Band, Lynyrd Skynyrd, Marshall Tucker Band, Neil Young, Ozzy Osbourne, Peter Frampton, R.E.M., Ray Charles, Seals and Crofts, Sly & the Family Stone, Talking Heads, The Clash, The Four Tops, Tom Petty, Van Halen. VENUES:  Boston Garden, Cape Cod Coliseum, Cape Cod Melody Tent, United Center (Chicago), University of Illinois lecture hall (Champaign). PATREON:https://www.patreon.com/SeeingThemLivePlease help us defer the cost of producing this podcast by making a donation on Patreon.WEBSITE - BECOME A GUEST:https://seeingthemlive.com/Visit the Seeing Them Live website and click on the link to fill out a form so we can consider you as a guest on the show.INSTAGRAM:https://www.instagram.com/seeingthemlive/FACEBOOK:https://www.facebook.com/profile.php?id=61550090670708

The second Black Books Matter Festival is inaugurated by Ramunda Young, co-owner of MahoganyBooks, whose opening remarks resonate with a deep appreciation for the significance of community spaces that embrace and celebrate Black narratives without the constraints of code-switching. Young's reflections set the tone for the festival, which features a panel of independent authors—Charlotte Avery, Brian Heat, and Cerece Rennie Murphy—who share their journeys in self-publishing, emphasizing how this choice has enabled them to maintain their creative integrity.They discuss the internal battles of self-doubt and the motivational factors that drive them to persist in their writing endeavors, focusing on the importance of serving their readers and cultivating their characters with love and dedication. During the panel, the authors delve into the complexities of balancing the artistic and commercial aspects of writing. They highlight the necessity of assembling support teams and utilizing cost-effective resources, such as Fiverr, to manage various facets of the publishing process. The discussion also covers valuable tools and strategies, including IngramSpark for print-on-demand services, and the Amazon KDP platform for effective keyword optimization to enhance discoverability. Young underscores the critical nature of owning intellectual property, which can pave the way for future adaptations and opportunities. She also champions Black Classic Press for its commitment to high-quality printing services, reinforcing the festival's mission to uplift Black-owned enterprises.This episode encapsulates a rich tapestry of experiences, offering practical advice and inspiring stories that illuminate the path of independent authors navigating the publishing landscape. The panelists' insights serve not only as a guide for aspiring writers but also as a testament to the power of storytelling in fostering community and cultural identity within the Black literary tradition.Takeaways:Ramunda Young emphasizes the necessity for Black community spaces to celebrate and share stories.The panelists discuss the importance of self-publishing to maintain creative control and protect their voices.Key strategies for balancing writing with the business aspects include building teams and using affordable services like Fiverr.IngramSpark is recommended as an essential resource for print-on-demand services and distribution among independent authors.Authors are advised to ensure their books have appropriate ISBNs, barcodes, and returnable terms for bookstore acceptance.Mentorship is highlighted as a critical asset for aspiring authors to navigate the publishing landscape effectively.Links referenced in this episode:blackclassicpress.commahonagonybooks.com

Matty Dalrymple talks with Todd Fahnestock about THE ECONOMICS OF CON LIFE, including the real costs and revenue thresholds of selling books at cons, why five books is the minimum for a viable booth, how selling sets instead of singles and leaning into cover art and merch changed his income, the break-even math that determines whether a con is worth attending, how face-to-face interactions at cons became the foundation of a 4,000-person email list, and how that list became the launchpad for a Patreon that monetizes the work he's already doing.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Todd Fahnestock is an award-winning, #1 bestselling author of fantasy for all ages and winner of the New York Public Library's Books for the Teen Age Award. Threadweavers and The Whisper Prince Trilogy are two of his bestselling epic fantasy series. He is a founder of Eldros Legacy—a multi-author, shared-world mega-epic fantasy series—three-time winner of the Colorado Authors League Award for Writing Excellence, and two-time finalist for the Colorado Book Award for Tower of the Four: The Champions Academy (2021) and Khyven the Unkillable (2022). His passions are great stories and his quirky, fun-loving family. When he's not writing, he travels the country meeting fans, talks philosophy with his son, plays board games with his wife, dissects movies with his daughter, and plays to the point of bruises with Galahad the Weimaraner. Visit Todd at toddfahnestock.com   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

On this episode of Self-Publishing with ALLi, Orna Ross and Joanna Penn explore the concept of friction in the author business — the stuff that stops readers from buying and stops authors from acting. They examine reader friction including decision fatigue, pricing signals, platform fragmentation, and the challenge of buying direct; author friction including tech overload, identity resistance, and fear of judgment; and the counterintuitive idea that some friction — a signed limited edition, a serialized novel released chapter by chapter, a live human conversation — is actually worth keeping, because it creates connection, commitment, and differentiation in an age of one-click AI convenience. Show Notes Bones of the Deep. A Thriller: Kickstarter ALLi's Indie Author Bookstore About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Matty Dalrymple talks with Elle Griffin about SUBSTACK FOR FICTION AND NONFICTION WRITERS, including why she chose Substack over social media, and how she built her audience through direct email outreach instead; how she serialized a gothic novel and earned $120,000 from roughly 150 paid subscribers; a Substack app issue that may be hiding your posts from thousands of your subscribers; and why she believes serialization is the future of publishing.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Elle Griffin writes The Elysian, a newsletter exploring utopian futures, and is the founder of the Elysian Collective, which publishes collaborative essay collections and print pamphlets on the important ideas of our time. She is the author of a forthcoming book titled "We Should Own the Economy" and also gave a talk at TEDxSaltLakeCity on "What if we release books episodically?"   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

In this episode, Orna Ross explores guided selling for authors: how indie authors can help readers find the right book or next step into their ecosystem without overwhelm or decision fatigue. Drawing on research into the 'paradox of choice' and online book-buying behavior, this episode asks how we can use our websites, stores, newsletters, book pages, and reader links more consciously to take readers by the hand, reduce friction, and make the buying journey feel less like a maze and more like a good bookseller's recommendation. Show Notes This episode grew out of conversations around the ALLi bookstore and the question of how readers discover books when faced with abundance. Research: The best-known research here is Sheena Iyengar and Mark Lepper's study, "When Choice Is Demotivating." Their work challenged the assumption that more choice is always better, showing that large choice sets can attract attention but also reduce action when the decision becomes too demanding. Later research adds useful nuance. Chernev, Böckenholt, and Goodman's meta-analysis found that choice overload is most likely when four factors are present: the choice set is complex, the decision is difficult, the person is uncertain about their own preferences, and they are trying to minimize effort. That maps very well onto online book buying. A reader may click with interest, then suddenly have to choose between an ebook, a paperback, a hardback, an audiobook, a signed copy, a bundle, a subscription, a direct store, Amazon, Apple, Kobo, Google Play, a library, or a local bookshop. Each extra decision can introduce hesitation. There is also book-buying research that supports the need for guidance signals. A 2024 Books & Consumers survey summary points to subject or genre, recommendations and reviews, cover design, special offers, character appeal, extracts, and gift suitability as influences on book purchase. ALLi members are encouraged to tick the box in their profile, which allows us to upload their books to the ALLi bookstore. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Matty Dalrymple talks with Jeniffer Thompson about YOUR HUMANITY IS YOUR BRAND, including how AI search actually rewards the content you've already created, the SEO fundamentals that still matter including the KDP keyword trick most authors miss, why your brand is your promise and not your logo, how to choose platforms based on your emotional bandwidth rather than what everyone else says you should do, and why the most discoverable thing about you is your humanity.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Jeniffer Thompson is an author branding coach, book marketing strategist, and publishing consultant who helps authors clarify their message and build sustainable visibility. She co-founded Monkey C Media in 2004, an award-winning book cover and website design studio, and hosts The Premise podcast. Jeniffer is also a co-founder of the San Diego Writers Festival and a founding member of the International Memoir Writers Association.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

Mark interviews Orna Ross, an award-winning novelist, poet, creative catalyst, and founder of the Alliance of Independent Authors about her recent move towards focusing all her social media energy on Substack. Prior to the interview, Mark shares comments from recent episode, a personal update, and a word from this episode's sponsor. This episode is sponsored by Author Nation, being held in Las Vegas Nov 13 through 14, 2026 Learn more about Author Nation and register at AuthorNation.live. In the interview, Mark and Orna talk about: That one time in London at a Kobo device launch event when Mark and Orna were hanging out together Orna's background as a writer, a poet, and a freelance journalist Her experience in both self-publishing and traditional publishing The origin of wanting to create something to help support authors who were self-publishing, and the 2012 launch of ALLI (Alliance of Independent Authors) at London Book Fair The connection one of Orna's multi-book writing projects has to do with Irish poet W.B. Yeats Orna's experience with deciding to go "all in" with Substack One of the best things about Substack, which is how "everything" can be there (blog, socials, "patrons," serialization of a novel, poetry, self-development for creativists) How on Substack you can segment what goes out to different people Orna's recommendation for authors considering not doing it the way she did it, but instead picking a single lane and staying in it The main mistake Orna sees a lot of authors making on Substack How Substack is completely different than everyplace else on social media The difference between notes and posts on Substack The visibility of analytics of what's working, who is interacting with what, etc Advice Orna would give to writers related to "meaning and purpose" as well as understanding our value And more... After the interview Mark reflects on the idea of simplicity in execution, creating things that are "unmistakeable human" and how Orna describes herself as a "Creative Catalyst." Links of Interest: Orna Ross's Website Orna Ross on Substack Manuscript Report (Mark's affiliate link - use MARK10 to save 10%) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building Once Bitten (Novella) The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation I Think It's A Sign That The Pun Also Rises   Orna Ross is an award-winning novelist, poet, creative catalyst, and founder of the Alliance of Independent Authors The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Matty Dalrymple talks with Melissa Addey about FROM DATA TO DISCOVERY: ALLi's INDIE AUTHOR BOOKSTORE, including what three years of income surveys reveal about indie versus traditional publishing earnings, how ALLi's new Indie Author Bookstore works as a curated shop window for thousands of indie books, what browsing thousands of listings has taught Melissa about cover quality and metadata mistakes, how AI search rewards books listed on multiple platforms, and why self-publishing is becoming plan A instead of plan B for a new generation of authors.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Melissa Addey is the Campaigns and Bookstore Lead for the Alliance of Independent Authors. She writes historical fiction and has her own website at melissaaddey.com but right now she's very excited about the ALLi Indie Author Bookstore and bringing it into the world! And she also has an update for us on the 2025 Indie Author Income Survey.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

 Matty Dalrymple talks with Kristen Tate about WRITING RULES YOU CAN BREAK, including why the longer you edit the fewer hard rules there seem to be, when adverbs earn their place and when they're redundant, why telling is a tool novelists have that screenwriters envy, how passive voice can actually sharpen a mystery, what separates a prologue that hooks from one that delays, and how the convention around point of view is already shifting in commercial fiction.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Kristen Tate has been a freelance editor for over a decade, helping authors transform their work from rough draft to finished book. She has a PhD in English from Columbia University, with a focus on publishing history. She is the author of Novel Study: Decoding the Secrets and Structures of Contemporary Fiction and writes a regular newsletter full of craft advice and encouragement for authors.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

Matty Dalrymple talks with Sara Rosett about TROPES AS TOOLS IN MYSTERIES & THRILLERS, including the differences among tropes, genre conventions, and clichés, how scars and secrets function as plotting engines, how to scale the same trope for different genres, using tropes to inject new energy into a series, and what international mysteries can teach you about inventive plotting.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Sara Rosett is the USA Today bestselling author of over 30 mysteries for readers who enjoy atmospheric settings and puzzling whodunits. She also writes nonfiction for authors including, How to Write a Series, How to Outline a Cozy Mystery, and Trope Thesaurus: Mystery and Thriller. Sara hosts two podcasts: Mystery Books Podcast for readers and the Wish I'd Known Then for Writers Podcast with Jami Albright.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

Is Substack a smart marketing tool for indie authors? In this episode, Orna Ross explores the platform's strengths for marketing fiction, poetry, and nonfiction books—including reader community, discoverability, and subscription options—alongside weaknesses like limited e-commerce, conflicting priorities, and the risks of building on a venture-backed platform whose goals may shift over time. She concludes that Substack offers a powerful combination of features for authors who want to balance creativity with visibility, but is not a substitute for a solid book-selling strategy. Show Notes Orna Ross on Substack (Embers & Ink: Learnings from Literature) Sarah Fay on Substack (Substack Writers at Work) Sponsor Our Creative Self-Publishing stream is brought to you by Orna Ross's Go Creative! program—helping authors harness the power of creative flow in writing and publishing. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Matty Dalrymple talks with Rene Gutteridge about WRITING THE MOMENTS THAT MATTER, including how real-life dramatic events translate differently to film and to fiction, why interiority is the novelist's greatest advantage over screenwriters, how to slow down a high-intensity scene so readers feel every decision, choosing the small unexpected details that make a scene feel real, why every chapter needs both a purpose and a hook, and why your job as a writer is to make your character's life miserable until the very last page.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Rene Gutteridge has been writing professionally for over twenty years, with projects spanning fiction, non-fiction, comedy sketches, novelizations and screenwriting. She is the multi-genre author of 24 novels plus several non-fiction titles. Her indie film Skid won deadCenter's Best Oklahoma Feature, and her novel My Life as a Doormat was adapted into the Hallmark movie Love's Complicated. She is co-writer on the feature film Family Camp, which was a Movieguide award winner and a Dove Award nominee. She is also a Screencraft finalist in true crime. Rene is co-director of WriterCon in Oklahoma City, senior contributor at Writing Momentum and is the head writer at 231 Collective.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

How can you improve your self-editing process? How can you find and work with professional editors and beta readers? How do you know when editing is done and the book is finished? With Joanna Penn In the intro, Poetry craft and business [The Indy Author Podcast]; A Mouthful of Air; How to get your book featured in local media without a publicist [Written Word Media]; thoughts on faith and code; Wild Dark Shore – Charlotte McConaghy; Bones of the Deep – J.F. Penn. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Joanna Penn is an award-winning New York Times and USA Today bestselling author of thrillers, dark fantasy, short stories and travel memoir under J.F.Penn and also writes non-fiction for authors. Overview of the editing process Self-editing How to find and work with a professional editor. My list is at www.TheCreativePenn.com/editors Beta readers, specialist readers, and sensitivity readers When is the book finished? These chapters are excerpted from How to Write a Novel: From Idea to Book by Joanna Penn, available direct or on all the usual stores. Overview of the editing process “Books aren't written. They're rewritten.” —Michael Crichton Thomas Hardy's Tess of the d'Urbervilles is a classic of English literature. I studied it at school and the scene at Stonehenge still haunts me. Hardy's Jude the Obscure influenced my decision to go to university in Oxford, a city Hardy called Christminster. His novels are still held in great esteem, which is why it's so wonderful to see his hand-edited pages in the British Library in London, displayed in the Treasures collection. You can visit them in person or view them online. Thomas Hardy's edited manuscript of ‘Tess of the D'Urbevilles, one of England's greatest writers While his handwriting is a scrawl, it's evident from the pages just how much editing Hardy did on this version of the manuscript. There are lines struck through, whole paragraphs crossed out, arrows moving sections around, words and sentences rewritten, and comments in the margins. Even the title is changed from A Daughter of the D'Urbervilles to Tess of the D'Urbervilles as we know it today. Those edited pages gave me hope when I saw them for the first time as a new fiction author. Not that I thought I could write a classic of English literature, but that I could learn to edit my way to a better story. There are several stages in the editing process, which I'll outline here and then expand on in subsequent chapters. As you progress in your craft, you won't need every stage every time, so assess with each book what kind of editing you need along the way. Self-editing The self-editing stage is your chance to improve your manuscript before anyone else sees it. For some authors, this stage might mean rewriting the entire draft. For others, it involves restructuring, adding or deleting scenes, doing line edits, and more. Developmental or structural edit An editor reads your manuscript and gives feedback on specific aspects, character, plot, story structure, and anything else pertinent to improving the novel. It is sometimes described as a manuscript critique. You will receive a report, usually ten to fifteen pages, with notes on your novel, which you can then use in another round of self-editing. While this is not always necessary, it can be a valuable step and something I appreciated particularly for my first novel when I had so much to learn. Copyediting and line editing This is the classic ‘red pen' edit where you can expect comments and changes all over your manuscript. This edit focuses on anything that enhances the writing quality, including word choice and phrasing issues, as well as grammar, and more. Some editors split this edit into two, and there are differences between what this edit is called between countries. For some editors, a copyedit includes only attention to grammar and correctness, while a line edit focuses on improving and elevating sentences. Be clear about your expectations and that of your editor upfront. You will usually receive an MS Word document with Track Changes on as well as a style guide or style sheet and other notes, which you can then use to make revisions during another self-edit. This is the most expensive part of the process, as editors usually charge per 1,000 words based on the type of edit you want. If you need to cut your story down by 20K, then do it before you send your manuscript for a line edit! Beta readers, specialist readers, and/or sensitivity readers Some authors use different types of readers as part of their editing process. Beta readers are often part of the author's community and are certainly fans of the genre. They read to help the author pick up any issues pre-publication. Specialist readers are those with knowledge about a topic included in the story. For example, a vulcanologist read specific chapters of Risen Gods to check that the details about volcanic eruptions were correct. Sensitivity readers check for stereotypes, biases, problematic language, and other diversity issues. You will usually receive comments or an email with page numbers or chapter numbers, or sometimes an MS Word document with Track Changes, which you then use to make revisions. Many readers provide services for the love of helping their favorite author with a novel and a mention in the acknowledgments, but there are some paid services for specialist and sensitivity readers. Proofreading Proofreading is the final check of the manuscript pre-publication for any typos or issues that might have been introduced in the editorial process. For print books, this can include a review of the print proof with formatting. You should only fix the last tiny changes at this point. Don't make any major changes this close to publication or you may introduce entirely new errors. Do you need an editor if you intend to get an agent and a traditional publisher? You will go through an editorial process with your agent and publisher. But if you want the best chance of getting to that stage in the first place, it might also be worth working with an editor before you submit your manuscript to an agent. Look for an editor who will help you with your query letter and synopsis as part of their edit. Self-editing I love this part of the process! My self-edit is where I wrangle the chaos of the first draft into something worth reading. I have my block of marble and now I can shape it into my sculpture. The mindset shift from writer to editor, from author to reader In the idea, planning, discovery, and first-draft writing phase, it's all about you, the writer. You turn the ideas in your head into words that you understand, characters that come alive for you, and a plot that you're engaged with. In that first rush of creativity, you can banish critical voice and ignore any nagging doubts. But now you need to switch heads. That's how I prefer to think about it, but you might consider it as changing hats or changing jobs. Anything to help you move from the creative, anything goes, first-draft writer to the more critical editor. There is one overriding consideration in this shift. As Jeffery Deaver says, “The reader is god.” With the editing process, you need to turn your story from something you understand into something a reader will enjoy. Writing is telepathy. It connects minds across time and space. You are reading these words and the meaning flows from my brain into your brain — but only if I craft the book well enough. The same is true of your novel. Yes, of course, you want to double down on your creative choices and make sure you achieve everything you want to with your story. But you also need to keep the reader in mind as you edit because the book is ultimately for them. Will your story have the desired effect on the reader? What might help improve their experience? How can you make sure that they are not bored or confused or jolted out of the story? What will make them read on and, at the end, close the novel with a sigh of satisfaction? My self-editing process At the end of the first draft, I print out my manuscript with two pages to each A4 page, so it looks more like a book. I put it in a folder and leave it to rest. You need fresh eyes for your edit and this ‘resting' gives you some emotional distance. In On Writing, Stephen King suggests leaving a manuscript to rest for at least six weeks. While that is a great idea if you have the time, most authors work to deadline, whether externally set or their own timetable. Many authors — including me — are also impatient! I love this first self-edit, and as I'm still crafting the story as a discovery writer, I usually rest the manuscript for a week or two. I schedule blocks of time for editing in my Google calendar and (when not in pandemic times) I go to a café when it opens first thing in the morning. I put on my BOSE noise-cancelling headphones and edit by hand with a black ballpoint pen from page one to the end. I usually manage ten to twenty pages per editing session of a couple of hours each, but it will depend on the amount of restructuring I need to do. I scribble notes in the margins, draw arrows to move paragraphs around, write extra material on the back of pages, or add where I need to write more later. I change words, rewrite and delete lines, and pick up any issues around lack of sensory detail, character problems, and more. You can see an example of a page below: Some pages end up a mass of black; others are relatively clean. But in this first hand edit, no page goes untouched as I hone my manuscript into something closer to my creative goal. You can edit on a computer or a tablet, or whatever else works for you, but at least change the font or the spacing, or something to make it a different experience to reading the first draft. Most writers have a tendency to either overwrite or underwrite, and so will either need to cut words or add words at this stage. I'm in the latter camp so I usually have to add scenes or deepen characters or theme at this point. Once I have hand-edited the whole manuscript end-to-end, I make the changes in my Scrivener project. I change the color of the flags along the way and, as ever, I back up the session. I also use ProWritingAid at the sentence level to fix up things I missed, because we all miss things! When all the changes have been made, I print the complete manuscript again, and read end-to-end and edit as before. This time, it's usually a lot cleaner and there may only be a few things to fix in each chapter. Once I'm finished, I'll update the Scrivener project once more and then decide whether it needs a third pass. Mostly, two full end-to-end hand edits are enough for me these days, but sometimes I'll do a third or go through specific chapters one more time. This messy editing process is fun for me and it's hugely satisfying to see my story come to life. What to focus on in the self-edit Some authors will go through the manuscript multiple times, focusing on different elements with each pass using the aspects covered in Part 3 and Part 4. For example, they'll do an edit based on character and dialogue, followed by another pass for plot, then theme, and so on. Personally, I try to keep the reader in mind and focus on the story as a coherent whole. That's just how my mind works. I jump from fixing a plot issue to deepening a character to adding foreshadowing and so on as I read and edit. I'm confident that my editor will find a lot of the smaller things that I might miss, so I concentrate on trying to achieve my creative vision with the story. You will find your own way of figuring out your process. It's much better to jump in and have a go at editing rather than trying to work out the best way before you have something to work through. Lost the plot? Try reverse outlining If you're a discovery writer like me and you're struggling with the edit and you feel you have lost the plot (which definitely happens sometimes!) then consider a reverse outline as part of your editorial process. Go through the manuscript and write a few lines per scene. Include character, plot points, conflict, setting, open questions and hooks, and any other notes. This will help you step back and hopefully see the entire story from a high level. Then you can dive back into rewriting each chapter. Read the book out loud or use a text-to-speech reader to do it for you Many authors read their book aloud end-to-end, which is a helpful step once you've been through any major rewrites. There are also plenty of text-to-speech tools that can help, for example, Natural Reader or Speechify, and some are built into devices or applications. MS Word includes a Read Aloud tool in the Review tab. This will also help you edit for audio as you'll hear issues you can't see on the page. Editing for audio Audiobooks are a huge growth market and many readers will listen to your book rather than read it, so it's a good idea to consider editing with audio in mind at this stage. Here are some tips. Watch out for repeated sounds. The editorial process will usually catch repeated written words, but similar sounding words can hit the same audio note in narration. You might not notice them in the text, as they are spelled differently. The words ‘you,' ‘blue,' ‘tattoo,' and ‘interview' all start and end with different letters. They look different on the page, but they strike the same audio note when read aloud. In the same way, repetition can work if you have a point to make, but sometimes it jars the listener if it is overused. A classic recommendation for writing dialogue is to use ‘said' with a character name rather than other words like ‘uttered' or ‘pronounced.' This is because ‘said' disappears for the reader on the written page. But with audio, the repetition of a word is highly noticeable, and repeated sounds can dominate a passage. Rewrite with synonyms for ‘said,' or use action to make it clear who the speaker is without resorting to dialogue tags, as described in chapter 3.5. Contractions — or the lack of them — can also become more obvious in audio. “I am not going to the park,” might be spoken as “I'm not going to the park.” When we type dialogue, it is often more formal than the way someone speaks, so check if you can contract it in your edit. Accents can be an issue with fiction narration. There are plenty of narrators who do a ‘straight read,' but if there are accents within dialogue, make it clear where the character comes from. Make sure the narrator knows about the accent choice upfront, otherwise you might not like it in the finished audio. Remember my friend whose novel had an Irish character narrated like a comedy leprechaun instead of the soft lilt she had in mind? Don't confuse the reader. If you have a lot of characters appearing in a chapter and no clear character tags, you might lose the listener in the detail. When reading on paper or a screen, your reader can quickly flick back and see that George was the butler and Angus was the dog, but that's harder to do when listening to an audiobook. Make sure it's clear who is who. You may have to remind listeners occasionally by adding character tags. For example, ‘Angus ran alongside the canal' could become ‘Angus, the golden cocker spaniel, ran alongside the canal.' For more on audiobooks, check out my book, Audio for Authors: Audiobooks, Podcasting and Voice Technologies. How many drafts do you need? The word ‘draft' means different things to different authors. Some only apply this term to a complete rewrite end-to-end, while others will shift paragraphs around, change some lines, add a new scene, and call that a new draft. Nora Roberts said in a blog post on her writing craft, I work on a three-draft method. This works for me. It's not the right way/wrong way. There is no right or wrong for a process that works for any individual writer. Anyone who claims there is only one way, or that's the wrong way, is a stupid, arrogant bullshitter. That's my considered opinion. I love Nora's no-nonsense approach and she is right that there is no single correct process. You have to find your own. But beware of comparing what you call a draft to what another writer calls a draft. It may be something completely different. Use editing software Once I've finished my hand edits and updated the Scrivener project, I use ProWritingAid on the manuscript. It integrates with Scrivener, so I open my project and go through each chapter. ProWritingAid picks up passive voice, repetitive words, commas and typos, suggests rephrasing, and even picks up culturally problematic language. Yes, these are the type of things that an editor will pick up, but I want to hand over a manuscript that is as clean as possible so my editor can focus on other issues. I don't make all the suggested changes, but it certainly helps improve my writing, and I learn as I go through. You can even create your own style guide so you spell things the same way throughout. This is also a good chance to check typos according to the version of English you want to use (or any other language). I'm English and based in the UK, but when I published my first novel, I received complaints about typos from my readers, who were mainly in the USA. These were not typos, they were just British spelling! I decided to use US English in my books because US readers complain about UK spelling, but non-US readers will rarely complain about US spelling because they are used to it. You can set ProWritingAid to the type of English you want to use, and if you specify this later, your editor can pick up on word usage rather than typos, for example, using the term ‘flashlight' instead of ‘torch.' You can find ProWritingAid at: www.TheCreativePenn.com/prowritingaid You can find my tutorial on how to use ProWritingAid at: www.TheCreativePenn.com/prowritingaidtutorial When is your self-edit finished? You will be utterly sick of your manuscript by the end of the self-editing process. You have read your words so many times you can't see them clearly anymore. You are so over the whole thing that you want to forget the book altogether. If you don't feel this way, you probably haven't self-edited enough! When you really feel you can't do any more, it's time to work with a professional editor. If you are putting off the end of self-editing, then remember that nothing is ever perfect. You can edit forever if you keep obsessing over changes and going over and over the same material. If your self-edit goes on too long, consider whether perfectionism is holding you back. Set a completion date and hold yourself to it. How to find and work with a professional editor If you want your book to be the best it can be, then working with a professional editor is the next step. An editor's job is to take your manuscript and help you improve it through structural changes and story development, line edits, suggestions for new material or sentence refinement, and so much more. Different kinds of editors can help you in different ways from constructing the overarching story to eliminating the final typo. In my experience, good professional editors are well worth the investment as they help improve your book and your craft, especially in the initial stages of your writing journey. They have read so many early-stage manuscripts that they understand the most common problems and know how to help you fix them. Some experienced authors only use proofreaders for their novels, but personally, I still work with a professional editor on every book and I learn something every time. I am a super-fan of editors! How to find a professional editor Consolidation in the traditional publishing industry over the last decade has resulted in many more editors working as freelancers, so authors have a wealth of professionals available for hire in every genre. You can find lists of approved editors through author organizations. The Alliance of Independent Authors has a list of Partner Members, many of whom are editors. You can also use author marketplace Reedsy. Many editors use content marketing to find clients — for example, blogging about editing tips, writing books on editing, or appearing on podcasts. I have had lots of editors on The Creative Penn Podcast over the years, so you can listen and see if they resonate with you. Most authors credit their editors and proofreaders in the acknowledgments of their books, and many authors happily share recommendations on social media in various author communities. If you enjoy a certain novel, it might be worth reaching out to that editor, as you know they are a specialist in the genre. Check out my list of editors at: www.TheCreativePenn.com/editors How to assess whether an editor is right for you I frequently get emails from writers asking me to recommend an editor for their book. But finding an editor is like dating. You have to do it for yourself, and it's likely that you will try a few before you find your perfect match. You may also change editors over your writing life as your craft develops and your needs shift, and that's completely normal too. Make sure the editor has experience in and enjoys your genre. You don't want a literary historical fiction editor working on your YA paranormal romance or your hard sci-fi adventure. Ensure that the editor has testimonials from happy clients, and check directly with a named author if you have doubts. Some editors will offer a sample edit for one chapter. This helps both parties decide whether working together is appropriate. The editor can assess what level your manuscript is at, and you can decide whether their editorial style is right for you. How to work with an editor When you engage an editor, you will receive a contract with a timeline and a price for the work. You agree to deliver the manuscript on a particular date and will usually pay a deposit, especially if this is the first time you're working together. The editor agrees to deliver the edits back on a certain date and also to keep your manuscript in confidence. You can avoid issues later by communicating expectations up front, so if you have questions about the editing process, ask before you sign a contract. Many editors are booked months in advance, so once you know your schedule, contact them early and book a slot. Update them if your timings change. Most allow minor slippage, but since editors plan their work around contractual dates, it's important to be timely with delivery. As a discovery writer, I only book my editor when I am sure of my dates. Submit your manuscript and, once the edit is complete, you will receive whatever has been agreed. That might be a structural report, line edit, or proofread manuscript, along with a style sheet. It's usually in the form of an MS Word document by email. Some editors may offer a call to discuss, but I have never spoken to an editor as part of my process. It has never been necessary. It's all about the words on the page. If you want a call and it is not specified, then include it in the contract up front along with anything else you're concerned about. I consider my editors to be an important part of my team. They help me turn my manuscripts into books that readers love, and I rely on them as part of my business. This is a two-way relationship, and you need to behave as professionally as the editor should. If you find an editor you love working with, pay them quickly and respect their time, and you will hopefully have a long-term business relationship that benefits you both. How does it feel to go through an edit? It's probably going to hurt, especially in the beginning, when your craft is in its early stages. You need fresh eyes on your work, especially at the beginning of your author career. You need feedback to improve. When I received notes back on my structural edit for my first novel, I didn't open the email for ten days. I was so scared of what it would say because my novel meant so much to me, and yet I knew it had problems. Of course it did, it was my first novel! So I let the email sit in my inbox until I was ready to face it, and like many things, the fear was worse than the actual event. Even many years and many books later, I still don't open emails from my editor until I am mentally ready to face criticism. Because that's what it feels like. It is not the editor's job to pat you on the back and say, ‘Well done, this is perfect.' Their job is to help you make it the best book it can be. They are experts and have honed their advice over many manuscripts, so they can spot an issue a mile off. When you receive that email from your editor, particularly if it's your first book, make sure you are well rested and in a positive frame of mind. Set aside a good amount of time and read through the comments and the manuscript as a whole. If you have an emotional reaction, do not email back immediately! Let the feedback sit with you for a few days, and you will find it easier to see what might need to change. Once you're ready, go through the manuscript and work through each change. Don't just click Accept All on the Track Changes version for a line edit. This takes time, but it's well worth it because you will learn with every step and you'll be able to spot your common issues in the future, and hopefully fix them next time. You also need to examine every suggestion to see if you want to make the change. Do you need to make every change that an editor suggests? No, you don't. You are the author, so your creative vision is the most important thing. But try to get some distance and assess whether the change truly serves the book, or if you're just having an emotional response. Remember what Jeffery Deaver said: “The reader is god.” Consider each editorial suggestion on its own merit. Does it help take the story in the direction you want it to? Will it improve the reader's experience? What if my editor wants me to change everything? Perhaps they are not the right editor for you. The editor should not fundamentally change your story or alter your creative vision. Their job is to help you shape your manuscript into a better version of itself, and retain your voice and ideas while at the same time improving it for the reader. This is a skillful balancing act, which is why experienced editors are so highly sought after. How long will the editing process take? This will depend on the type of writer you are in terms of the first draft. If you outline in great detail and spend time up front making the first draft the best it can be, then editing might take less time than for a discovery writer who only figures out the book after the first draft. The more books you've written, the more you understand how to shape a novel, the more you can write a clean draft, so editing speeds up. That doesn't mean it gets easier to write a book, but it does mean you know how to find and fix issues. It will also depend on the length of the book. A 50,000-word romance with one protagonist will be a faster edit than a 150,000-word sprawling fantasy with multiple point-of-view characters. It will also depend on your experience, so don't compare your editing time to someone who has written a lot of books. Give editing the time it needs. You want your book to be the best it can be. But also remember Parkinson's Law, which I discussed in chapter 4.7 on writing the first draft: “Work expands so as to fill the time available for its completion.” This law also applies to editing. Set your deadline and schedule your editing time accordingly. Don't book a professional editor until you've been through at least your self-editing process, as it may take longer than you think. How much does an editor cost? This will depend on the type of edit, your genre and word count, how experienced you are as a writer, and how much experience the editor has. Editors usually quote a range on their website and you can also email and ask for a more detailed quote based on your manuscript length and sample. Every dollar I have spent on editing has been worth it as an investment in my writing craft and the quality of my finished novels. Although my requirements are different now, I continue to use editors and proofreaders for all my books. The more eyes on your novel before publication, the better it will be on launch. What if you have a tight budget? When I started out as a writer, I had a day job and I saved up for the editorial process. It was an investment in my craft and a possible future creative career. If you already have or intend to set up a business as a writer, then you can offset the cost of editors against any profits. But when you're starting out, you can't necessarily see that far ahead. If you're on a tight budget, then find or set up a writer's group with others in your genre and work through one another's manuscripts. You might also have other skills you can barter for editing services, but remember that bartering is subject to tax in many jurisdictions, so don't assume that it is ‘free.' What if my editor steals my ideas or my manuscript? This is a common concern of new writers who think that editors might run away with their book and make millions with their idea. But don't worry, editors are professionals. They work within a contractual framework that protects both parties. So make sure you are happy with the contract before you sign it. If you are really worried, you can register your copyright before you send the manuscript to anyone else. While it is not legally necessary to register copyright — it exists the moment the work is created — there are registration companies in every country that can provide peace of mind. Just search for ‘copyright registration' within your territory. Will I need different editors when I'm further along in my writing journey? Yes, as your craft and experience improves, you will likely work with different editors. You might also choose to use a new editor for a different genre, or work with recommended professionals to take your craft to the next level. Resources: • My list of recommended editors: www.TheCreativePenn.com/editors • Alliance of Independent Authors — www.TheCreativePenn.com/alliance • The following editing associations offer directories and job posting services: The Editorial Freelancers Association (US), the Chartered Institute for Editing and Proofreading (UK), the Institute for Professional Editors (Australia and New Zealand), and Editors Canada. Beta readers, specialist readers, and sensitivity readers Professional editors approach your manuscript with a critical eye based on their knowledge of language, story structure, and genre. But sometimes, it's a good idea to gain perspective from readers who are not experts on sentence structure or grammar, but comment on the story itself, and their experience of reading it as a whole. Beta readers Beta readers are a trusted group of people who evaluate your book from a reader's perspective before publication. The term comes from the software industry, where early versions are tested in beta before being released to the public. While there are some paid beta reader services, many authors find people from their existing readership, or from among genre fans in the writing community. Authors usually thank their beta readers in their acknowledgments. Specialist readers Specialist readers are experts on a particular topic who read with their expertise in mind. This might be a police officer who checks a crime novel, or a physicist who reads for a science-fiction author. Sensitivity readers Sensitivity readers check for cultural and diversity issues, lack of or clichéd representation, and insensitive, inauthentic, or uninformed language, characters, or situations. This type of feedback can help an author before publication, and can be particularly useful if you are tackling more controversial topics. It can also be valuable when reviewing older manuscripts if you want to republish a new edition, as gendered language has changed, as well as the need for representation, diversity, and inclusivity. While some criticize sensitivity reading as a step toward censorship, most authors want to make their books the best they can be, and ensure the reader experience is excellent, whatever the genre. Being a fiction writer is also about empathy — with our characters and with our readers — so improving our ability to write about diverse characters is important. However, authors cannot be experts on what it's like to experience every race or religion, every body type or disability or mental health issue, or understand every country or culture. Feedback from different kinds of readers can help us write better stories, and it is the author's choice whether to implement suggestions in the final manuscript. Do you need all of these types of readers? No. You don't need any of them, or you can choose to use some of them for different books, depending on the need. It's up to you (and your agent or publisher if you choose to go that route). At what stage in the editorial process should you use these types of readers? The book should be as close to the final version as possible. These people are reading with fresh eyes; if they read again later, they can never approach the story with such an open mind. Most authors will send the manuscript to a select group of readers after the main editorial revisions, but before the proofread. Some authors with more developed careers even use their team of beta readers instead of editors at different stages of the process. What should you provide to readers? Provide the manuscript in the format the reader prefers. This could be an MS Word document or PDF. Many established authors use Bookfunnel, which allows you to create a version that can be read on any reading device or phone. Specialist readers and sensitivity readers have their specific expertise, but for more general beta readers, you need to provide some direction as to what you expect. For example: Did you skip over anything? Did anything bore you? Was anything confusing? Did you have to reread any parts? What did you like? Was there anything you hated or objected to or had a problem with? How long should you give them to read? Allow at least two weeks for readers to assess and provide feedback. Be clear on the timeline when you send them the book.. Do you need to make all the changes they suggest? No, and if you try to, you will end up straying from your creative goal, messing up your author voice, and likely pleasing no one! Keep your number of early readers small and specific to what you want to achieve. Assess each comment and suggestion on its own merit and decide whether or not to make the change. Be confident in your creative vision and beware writing by committee, which becomes a problem if you ask too many people for feedback. Only you can decide what you want for your novel. Resources: • The Reedsy marketplace includes different kinds of editors, beta readers, and sensitivity readers — www.TheCreativePenn.com/reedsy • Directory of sensitivity readers — www.writingdiversely.com/directory • Editors of Color — editorsofcolor.com When is the book finished? “I have not yet found words to truly convey the intensity of this remembered rapture—that moment of exquisite joy when necessary words come together and the work is complete, finished, ready to be read.” —bell hooks,Remembered Rapture You can edit a book forever if you want to. Every time you read it, you will find things to change. Every time you hire another editor, they will find more. If you work with beta readers, they will also offer opinions. Your novel will never be finished — until you decide it is. Nothing is ever perfect. Even if you hire three separate editors and use multiple proofreaders, you will still find a typo or an error in the published novel. Pick up any bestselling book from a traditional publisher, and you will still find an issue somewhere. It happens to everyone. Look at any prize-winning or bestselling book on Amazon and check the reviews. The more popular the book, the more issues people will find with it. There will never be a novel that satisfies everyone, and that's fine. Of course, you must make sure your book is the best it can be, but set boundaries for yourself so you do eventually finish. Have you self-edited your manuscript? Have you worked with a professional editor, or at least worked through the manuscript with other writers to improve it? Have you used editing tools and/or a proofreader? Have you set a deadline to move into the publishing process so you are not editing forever? If you have been through this rigorous editorial process and you still feel the itch to edit again, be honest with yourself. Is another round of changes really going to make a substantial difference to this book? Would it be better to work on the next novel instead of constantly reworking this one? Are you struggling with fear of judgment, fear of failure, procrastination, or other mindset issues that you need to work on instead of editing? Check out my book The Successful Author Mindset if you think this might be the case. Strive for excellence, do your best, and then release your book out into the world. “Set a limit on revisions, set a limit on drafts, set a time limit… The book will never be perfect.” —Kristine Kathryn Rusch, The Pursuit of Perfection and How it Harms Writers These chapters are excerpted from How to Write a Novel: From Idea to Book by Joanna Penn, available direct or on all the usual stores. The post Editing a Novel: Self-Editing, And How To Work With A Professional Editor With Joanna Penn first appeared on The Creative Penn.

Matty Dalrymple talks with Robert Lee Brewer about A POET'S GUIDE TO CRAFT, PUBLISHING, AND COMMUNITY, including how to recognize when an idea wants to be a poem, two very different approaches to revision, the publishing landscape for poets from journal submissions to full collections, how to handle rights and track simultaneous submissions, the annual Poem-a-Day challenge on WritersDigest.com for National Poetry Month, and why reading and writing poetry is a valuable exercise for writers working in any form.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Robert Lee Brewer is senior editor of Writer's Digest and author of SMASH POETRY JOURNAL, THE COMPLETE GUIDE OF POETIC FORMS, and the poetry collection SOLVING THE WORLD'S PROBLEMS. He leads daily poetry challenges on WritersDigest.com in April and November and shares weekly poetry prompts the rest of the year.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

Matty Dalrymple talks with Kevin J. Anderson and Johanna Parkhurst about LEARN TO WRITE IT, LEARN TO PUBLISH IT, about Western Colorado University's master's programs in publishing and genre fiction, which treat commercial fiction as worthy of serious study and teach students every step from manuscript to market. They discuss the hands-on anthology project that drew nearly a thousand submissions, why understanding both indie and traditional publishing gives writers more career options, and what makes these programs unlike anything else in academia.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Kevin J. Anderson has published more than 190 books, 58 of which have been national or international bestsellers, with over 24 million copies in print in 34 languages. He has written numerous novels in the Star Wars, X-Files, and Dune universes and too many original works novels and series to mention. All this in addition to editing anthologies, writing comics and games, and composing the lyrics to three rock albums. Anderson and his wife Rebecca MESS-ta are the publishers of WordFire Press, and he is the director of the graduate program in Publishing at Western Colorado University. Johanna Parkhurst, who also writes as J.E. Birk, is the author of award-winning and bestselling fiction and romance and primarily writes stories featuring LGBTQ+ characters. She has been published traditionally, by small presses, and also via her imprint Maple Mountains Press. Johanna is a Colorado Book Award winner and a Rainbow Romance Award winner. She is also a long-time teacher, recognized as Faculty of the Year at Pueblo Community College and as Faculty Mentor of the Year at Western Colorado University.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.

In this Self-Publishing Advice Conference highlight, Ben Hughes, senior manager for UK and AU at IngramSpark, leads a panel discussion with bestselling authors Adam Beswick and Samantha Young, along with indie publisher Will Dady, on how independent authors are reaching readers beyond traditional retail channels. While the IngramSpark platform enables distribution to more than 80,000 bookstores worldwide and supports direct sales through author websites, the panel focuses on how authors are building global brands, connecting with reader communities, and driving sales through social media and other strategies. Together, they offer practical insight into expanding visibility and readership through the IngramSpark platform. This session is proudly sponsored by Ingram Spark. This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Amazon's latest updates are raising concerns for self-published authors, as hundreds of new KDP categories may actually be hurting book discoverability instead of helping it. In this Self-Publishing News update, we break down the growing issue of ghost categories, along with what authors can do to stay visible. We also cover Amazon's push into AI-powered ads, new metadata guidance from Barnes & Noble Press, and a cover design case study from CraveBooks with surprising results. Publisher Rocket - https://DaleLinks.com/Rocket (affiliate link)  Novel Report - https://DaleLinks.com/NovelReport (affiliate link)  Use code GETMYREPORT for $20 off - Amazon Advertising - https://advertising.amazon.com Barnes & Noble Press: 7 Steps to Spring Clean Your Book Metadata! - https://press.barnesandnoble.com/bnpress-blog/spring-clean-your-book-metadata/ CraveBooks - https://DaleLinks.com/CraveBooks (affiliate link)  CraveBooks Marketing Hub (on Discord) - https://discord.gg/AYYbKKWGDJ The Alliance of Independent Authors - https://DaleLinks.com/ALLi (affiliate link)  ALLi: The Indie Author Bookstore - https://bookstore.allianceindependentauthors.org/ My ALLi Author Page - https://bookstore.allianceindependentauthors.org/author/dale-l-roberts Rapid Fire News Flash Writer Beware: Deadline Approaching to File a Claim in the Anthropic Settlement - https://writerbeware.blog/2026/03/13/deadline-approaching-to-file-a-claim-in-the-anthropic-settlement/ Authors Guild: From Manuscript to Marketplace: WE DESERVE TO HEAL - https://authorsguild.org/event/from-manuscript-to-marketplace-we-deserve-to-heal/ Book Brush - https://BookBrush.com Platinum members: Contact Book Brush about the Level Up Your Author Business webinar with Seth Norris & Mel Jolly  Reader Views Book Awards - https://readerviews.com/literaryawards/winners/sponsored/ Outstanding Creator Awards 2025 Clash of Champions - https://www.outstandingcreator.com/winners--2025-clash-of-champions.html  Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://DaleLinks.com/Memberships  Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@dalelroberts My Books - https://DaleLinks.com/MyBooks  Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Orna Ross and Joanna Penn reflect on a landmark year at London Book Fair, where the Alliance of Independent Authors made its biggest mark yet — debuting the Indie Author Lab, a full-day event dedicated to helping indie authors go deep on their own publishing practice, and unveiling the new ALLi Indie Author Bookstore. They discuss why 2026 felt like a genuine turning point for self-publishers at the fair, what indie authors need most in an age of abundance and AI, and why discernment and individualization may matter more now than any single piece of publishing advice. Show Notes The Indie Author Bookstore About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Matty Dalrymple talks with Jonathan Maberry about MEDIA TIE-INS FOR FUN AND PROFIT, including what media tie-in writing is, how the licensing works, the creative constraints of writing in someone else's world, how to find open calls and pitch editors, the career strategy of when to pursue tie-in work and when to focus on your own brand, and why the writers who treat editing as a business interaction rather than a personal attack are the ones who keep getting hired.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Jonathan Maberry is a New York Times bestselling author, five-time Bram Stoker Award winner, four-time Scribe Award winner, Inkpot Award winner, poet, and comic book writer. He writes in multiple genres including suspense, thriller, horror, sci-fi, fantasy, and action. V-WARS (Netflix) was based on his books/comics; Alcon is developing his teen post-apocalyptic novels for film; and Chad Stahelski, director of John Wick, is developing his bestselling Joe Ledger thrillers for TV. Marvel's BLACK PANTHER: WAKANDA FOREVER was partly based on his work. He's president of the International Association of Media Tie-in Writers, and the editor of WEIRD TALES MAGAZINE.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority

Matty Dalrymple talks with Brenna Bailey-Davies about STORY FIRST, GENRE SECOND: LESSONS FROM ROMANTASY FOR EVERY WRITER, including why genre works best as a marketing tool rather than a creative constraint, how to signal genre in your first chapter without over-promising on tropes, the danger of trope-stuffing and why narrative should drive genre decisions, what genre-bending fiction offers in the age of AI-generated content, the pros and cons of writing to a hot genre trend, and how editors bring a unique perspective to publishing strategy.   Watch the interview on YouTube: https://tinyurl.com/TIA326YT  Show notes, including extensive summary and transcript, at www.theindyauthor.com/show-notes/326-brenna-bailey-davies    If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Brenna Bailey-Davies is an editor and writer based in Mohkínstsis (Calgary), Alberta, Canada. Through her company Bookmarten Editorial, she specializes in editing science fiction, fantasy, and romance, focusing on stories with queer representation. She also writes SFF and contemporary romance novels under the pen name Brenna Bailey.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in Writer's Digest magazine. She is a Partner Member of the Alliance of Independent Authors.

How can indie authors raise their game through academic-style rigour? How might AI tools fit into a thoughtful research process without replacing the joy of discovery? Melissa Addey explores the intersection of scholarly discipline, creative writing, and the practical realities of building an author career. In the intro, mystery and thriller tropes [Wish I'd Known Then]; The differences between trad and indie in 2026 [Productive Indie Fiction Writer]; Five phases of an author business [Becca Syme]; Bones of the Deep – J.F. Penn; Today's show is sponsored by Bookfunnel, the essential tool for your author business. Whether it's delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Check it out at bookfunnel.com/thecreativepenn This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Melissa Addey is an award-winning historical fiction author with a PhD in creative writing from the University of Surrey. She was the Leverhulme Trust Writer in Residence at the British Library, and now works as campaigns lead for the Alliance of Independent Authors. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes Making the leap from a corporate career to full-time writing with a young family Why Melissa pursued a PhD in creative writing and how it fuelled her author business What indie authors can learn from academic rigour when researching historical fiction The problems with academic publishing—pricing, accessibility, and creative restrictions Organising research notes, avoiding accidental plagiarism, and knowing when to stop researching Using AI tools effectively as part of the research process without losing your unique voice You can find Melissa at MelissaAddey.com. Transcript of the interview with Melissa Addey JOANNA: Melissa Addey is an award-winning historical fiction author with a PhD in creative writing from the University of Surrey. She was the Leverhulme Trust Writer in Residence at the British Library, and now works as campaigns lead for the Alliance of Independent Authors. Welcome back to the show, Melissa. MELISSA: Hello. Thank you for having me. JOANNA: It's great to have you back. You were on almost a decade ago, in December 2016, talking about merchandising for authors. That is really a long time ago. So tell us a bit more about you and how you got into writing and self-publishing. MELISSA: I had a regular job in business and I was writing on the side. I did a couple of writing courses, and then I started trying to get published, and that took seven years of jumping through hoops. There didn't seem to be much progress. At some point, I very nearly had a small publisher, but we clashed over the cover because there was a really quite hideous suggestion that was not going to work. I think by that point I was really tired of jumping through hoops, really trying to play the game traditional publishing-wise. I just went, you know what? I've had enough now. I've done everything that was asked of me and it's still not working. I'll just go my own way. I think at the time that would've been 2015-ish. Suddenly, self-publishing was around more. I could see people and hear people talking about it, and I thought, okay, let's read everything there is to know about this. I had a little baby at the time and I would literally print off stuff during the day to read—probably loads of your stuff—and read it at two o'clock in the morning breastfeeding babies. Then I'd go, okay, I think I understand that bit now, I'll understand the next bit, and so on. So I got into self-publishing and I really, really enjoyed it. I've been doing it ever since. I'm now up to 20 books in the last 10 or 11 years. As you say, I did the creative writing PhD along the way, working with ALLi and doing workshops for others—mixing and matching lots of different things. I really enjoy it. JOANNA: You mentioned you had a job before in business. Are you full-time in all these roles that you're doing now, or do you still have that job? MELISSA: No, I'm full-time now. I only do writing-related things. I left that in 2015, so I took a jump. I was on maternity leave and I started applying for jobs to go back to, and I suddenly felt like, oh, I really don't want to. I want to do the writing. I thought, I've got about one year's worth of savings. I could try and do the jump. I remember saying to my husband, “Do you think it would be possible if I tried to do the jump? Would that be okay?” There was this very long pause while he thought about it. But the longer the pause went on, the more I was thinking, ooh, he didn't say no, that is out of the question, financially we can't do that. I thought, ooh, it's going to work. So I did the jump. JOANNA: That's great. I did something similar and took a massive pay cut and downsized and everything back in the day. Having a supportive partner is so important. The other thing I did—and I wonder if you did too—I said to Jonathan, my husband, if within a year this is not going in a positive direction, then I'll get another job. How long did you think you would leave it before you just gave up? And how did that go? Because that beginning is so difficult, especially with a new baby. MELISSA: I thought, well, I'm at home anyway, so I do have more time than if I was in a full-time job. The baby sleeps sometimes—if you're lucky—so there are little gaps where you could really get into it. I had a year of savings/maternity pay going on, so I thought I've got a year. And the funny thing that happened was within a few months, I went back to my husband and I was like, I don't understand. I said, all these doors are opening—they weren't massive, but they were doors opening. I said, but I've wanted to be a writer for a long time and none of these doors have opened before. He said, “Well, it's because you really committed. It's because you jumped. And when you jump, sometimes the universe is on board and goes, yes, all right then, and opens some doors for you.” It really felt like that. Even little things—like Writing Magazine gave me a little slot to do an online writer-in-residence thing. Just little doors opened that felt like you were getting a nod, like, yes, come on then, try. Then the PhD was part of that. I applied to do that and it came with a studentship, which meant I had three years of funding coming in. That was one of the biggest creative gifts that's ever been given to me—three years of knowing you've got enough money coming in that you can just try and make it work. By the time that finished, the royalties had taken over from the studentship. That was such a gift. JOANNA: A couple of things there. I've got to ask about that funding. You're saying it was a gift, but that money didn't just magically appear. You worked really hard to get that funding, I presume. MELISSA: I did, yes. You do have to do the work for it, just to be clear. My sister had done a PhD in an entirely different subject. She said, “You should do a PhD in creative writing.” I said, “That'd be ridiculous. Nobody is going to fund that. Who's going to fund that?” She said, “Oh, they might. Try.” So I tried, and the deadline was something stupid like two weeks away. I tried and I got shortlisted, but I didn't get it. I thought, ah, but I got shortlisted with only two weeks to try. I'll try again next year then. So then I tried again the next year and that's when I got it. It does take work. You have to put in quite a lot of effort to make your case. But it's a very joyful thing if you get one. JOANNA: So let's go to the bigger question: why do a PhD in creative writing? Let's be clear to everyone—you don't need even a bachelor's degree to be a successful author. Stephen King is a great example of someone who isn't particularly educated in terms of degrees. He talks about writing his first book while working at a laundry. You can be very successful with no formal education. So why did you want to do a PhD? What drew you to academic research? MELISSA: Absolutely. I would briefly say, I often meet people who feel they must do a qualification before they're allowed to write. I say, do it if you'd like to, but you don't have to. You could just practise the writing. I fully agree with that. It was a combination of things. I do actually like studying. I do actually enjoy the research—that's why I do historical research. I like that kind of work. So that's one element. Another element was the funding. I thought, if I get that funding, I've got three years to build up a back catalogue of books, to build up the writing. It will give me more time. So that was a very practical financial issue. Also, children. My children were very little. I had a three-year-old and a baby, and everybody went, “Are you insane? Doing a PhD with a three-year-old and a baby?” But the thing about three-year-olds and babies is they're quite intellectually boring. Emotionally, very engaging—on a number of levels, good, bad, whatever—but they're not very intellectually stimulating. You're at home all day with two small children who think that hide and seek is the highlight of intellectual difficulty because they've hidden behind the curtains and they're shuffling and giggling. I felt I needed something else. I needed something for me that would be interesting. I've always enjoyed passing on knowledge. I've always enjoyed teaching people, workshops, in whatever field I was in. I thought, if I want to do that for writing at some point, it will sound more important if I've done a PhD. Not that you need that to explain how to do writing to someone if you do a lot of writing. But there were all these different elements that came together. JOANNA: So to summarise: you enjoy the research, it's an intellectual challenge, you've got the funding, and there is something around authority. In terms of a PhD—and just for listeners, I'm doing a master's at the moment in death, religion, and culture. MELISSA: Your topic sounds fascinating. JOANNA: It is interesting because, same as you, I enjoy research. Both of us love research as part of our fiction process and our nonfiction. I'm also enjoying the intellectual challenge, and I've also considered this idea of authority in an age of AI when it is increasingly easy to generate books—let's just say it, it's easy to generate books. So I was like, well, how do I look at this in a more authoritative way? I wanted to talk to you because even just a few months back into it—and I haven't done an academic qualification for like two decades—it struck me that the academic rigour is so different. What lessons can indie authors learn from this kind of academic rigour? What do you think of in terms of the rigour and what can we learn? MELISSA: I think there are a number of things. First of all, really making sure that you are going to the quality sources for things—the original sources, the high-quality versions of things. Not secondhand, but going back to those primary sources. Not “somebody said that somebody said something.” Well, let's go back to the original. Have a look at that, because you get a lot from that. I think you immerse yourself more deeply. Someone can tell you, “This is how they spoke in the 1800s.” If you go and read something that was written in the 1800s, you get a better sense of that than just reading a dictionary of slang that's been collated for you by somebody else. So I think that immerses you more deeply. Really sticking with that till you've found interesting things that spark creativity in you. I've seen people say, “I used to do all the historical research. Nowadays I just fact-check. I write what I want to write and I fact-check.” I think, well, that's okay, but you won't find the weird little things. I tend to call it “the footnotes of history.” You won't find the weird little things that really make something come alive, that really make a time and a place come alive. I've got a scene in one of my Regency romances—which actually I think are less full of historical emphasis than some of my other work—where a man gives a woman a gift. It's supposed to be a romantic gift and maybe slightly sensual. He could have given her a fan and I could have fact-checked and gone, “Are there fans? Yes, there are fans. Do they have pretty romantic poems on them? Yes, they do. Okay, that'll do.” Actually, if you go round and do more research than that, you discover they had things like ribbons that held up your stockings, on which they wrote quite smutty things in embroidery. That's a much more sexy and interesting gift to give in that scene. But you don't find that unless you go doing a bit of research. If I just fact-check, I'm not going to find that because it would never have occurred to me to fact-check it in the first place. JOANNA: I totally agree with you. One of the wonderful things about research—and I also like going to places—is you might be somewhere and see something that gives you an idea you never, ever would have found in a book or any other way. I used to call it “the serendipity of the stacks” in the physical library. You go looking for a particular book and then you're in that part of the shelf and you find several other books that you never would have looked for. I think it's encouraging people, as you're saying, but I also think you have to love it. MELISSA: Yes. I think some people find it a bit of a grind, or they're frightened by it and they think, “Have I done enough?” JOANNA: Mm-hmm. MELISSA: I get asked that a lot when I talk about writing historical fiction. People go, “But when do I stop? How do I know it's enough? How do I know there wasn't another book that would have been the book? Everyone will go, ‘Oh, how did you not read such-and-such?'” I always say there are two ways of finding out when you can stop. One is when you get to the bibliographies, you look through and you go, “Yep, read that, read that, read that. Nah, I know that one's not really what I wanted.” You're familiar with those bibliographies in a way that at the beginning you're not. At the beginning, every single bibliography, you haven't read any of it. So that's quite a good way of knowing when to stop. The other way is: can you write ordinary, everyday life? I don't start writing a book till I can write everyday life in that historical era without notes. I will obviously have notes if I'm doing a wedding or a funeral or a really specific battle or something. Everyday life, I need to be able to just write that out of my own head. You need to be confident enough to do that. JOANNA: One of the other problems I've heard from academics—people who've really come out of academia and want to write something more pop, even if it's pop nonfiction or fiction—they're also really struggling. It is a different game, isn't it? For people who might be immersed in academia, how can they release themselves into doing something like self-publishing? Because there's still a lot of stigma within academia. MELISSA: You're going to get me on the academic publishing rant now. I think academic publishing is horrendous. Academics are very badly treated. I know quite a lot of academics and they have to do all the work. Nobody's helping them with indexing or anything like that. The publisher will say things like, “Well, could you just cut 10,000 words out of that?” Just because of size. Out of somebody's argument that they're making over a whole work. No consideration for that. The royalties are basically zilch. I've seen people's royalty statements come in, and the way they price the books is insane. They'll price a book at 70 pounds. I actually want that book for my research and I'm hesitating because I can't be buying all of them at that price. That's ridiculous. I've got people who are friends or family who bring out a book, and I'm like, well, I would gladly buy your book and read it. It's priced crazy. It's priced only for institutions. I think actually, if academia was written a little more clearly and open to the lay person—which if you are good at your work, you should be able to do—and priced a bit more in line with other books, that would maybe open up people to reading more academia. You wouldn't have to make it “pop” as you say. I quite like pop nonfiction. But I don't think there would have to be such a gulf between those two. I think you could make academic work more readable generally. I read someone's thesis recently and they'd made a point at the beginning of saying—I can't remember who it was—that so-and-so academic's point of view was that it should be readable and they should be writing accordingly. I thought, wow, I really admired her for doing that. Next time I'm doing something like that, I should be putting that at the front as well. But the fact that she had to explain that at the beginning… It wasn't like words of one syllable throughout the whole thing. I thought it was a very quality piece of writing, but it was perfectly readable to someone who didn't know about the topic. JOANNA: I might have to get that name from you because I've got an essay on the Philosophy of Death. And as you can imagine, there's a heck of a lot of big words. MELISSA: I know. I've done a PhD, but I still used to tense up a little bit thinking they're going to pounce on me. They're going to say that I didn't talk academic enough, I didn't sound fancy enough. That's not what it should be about, really. In a way, you are locking people out of knowledge, and given that most academics are paid for by public funds, that knowledge really ought to be a little more publicly accessible. JOANNA: I agree on the book price. I'm also buying books for my course that aren't in the library. Some of them might be 70 pounds for the ebook, let alone the print book. What that means is that I end up looking for secondhand books, when of course the money doesn't go to the author or the publisher. The other thing that happens is it encourages piracy. There are people who openly talk about using pirate sites for academic works because it's just too expensive. If I'm buying 20 books for my home library, I can't be spending that kind of money. Why is it so bad? Why is it not being reinvented, especially as we have done with indie authors for the wider genres? Has this at all moved into academia? MELISSA: I think within academia there's a fear because there's the peer reviews and it must be proven to be absolutely correct and agreed upon by everybody. I get that. You don't want some complete rubbish in there. I do think there's space to come up with a different system where you could say, “So-and-so is professor of whatever at such-and-such a university. I imagine what they have to say might be interesting and well-researched.” You could have some sort of kite mark. You could have something that then allows for self-publishing to take over a bit. I do just think their system is really, really poor. They get really reined in on what they're allowed to write about. Alison Baverstock, who is a professor now at Kingston University and does stuff about publishing and master's programmes, started writing about self-publishing because she thought it was really interesting. This was way back. JOANNA: I remember. I did one of those surveys. MELISSA: She got told in no uncertain terms, “Do not write about this. You will ruin your career.” She stuck with it. She was right to stick with it. But she was told by senior academics, “Do not write about self-publishing. You're just embarrassing yourself. It's just vanity press.” They weren't even being allowed to write about really quite interesting phenomena that were happening. Just from a historical point of view, that was a really interesting rise of self-publishing, and she was being told not to write about it. JOANNA: It's funny, that delay as well. I'm looking to maybe do my thesis on how AI is impacting death and the death industry. And yet it's such a fast-moving thing. MELISSA: Yes. JOANNA: Sometimes it can take a year, two years or more to get a paper through the process. MELISSA: Oh, yes. It moves really, really fast. Like you say, by the time it comes out, people are going, “Huh? That's really old.” And you'll be going, “No, it's literally two years.” But yes, very, very slow. JOANNA: Let's come back to how we can help other people who might not want to be doing academic-level stuff. One of the things I've found is organising notes, sources, references. How do you manage that? Any tips for people? They might not need to do footnotes for their historical novel, but they might want to organise their research. What are your thoughts? MELISSA: I used to do great big enormous box files and print vast quantities of stuff. Each box file would be labelled according to servant life, or food, or seasons, or whatever. I've tried various different things. I'm moving more and more now towards a combination of books on the shelf, which I do like, and papers and other materials that are stored on my computer. They'll be classified according to different parts of daily life, essentially. Because when you write historical fiction, you have to basically build the whole world again for that era. You have to have everything that happens in daily life, everything that happens on special events, all of those things. So I'll have it organised by those sorts of topics. I'll read it and go through it until I'm comfortable with daily life. Then special things—I'll have special notes on that that can talk me through how you run a funeral or a wedding or whatever, because that's quite complicated to just remember in your head. MELISSA: I always do historical notes at the end. They really matter to me. When I read historical fiction, I really like to read that from the author. I'll say, “Right, these things are true”—especially things that I think people will go, “She made that up. That is not true.” I'll go, “No, no, these are true.” These other things I've fudged a little, or I've moved the timeline a bit to make the story work better. I try to be fairly clear about what I did to make it into a story, but also what is accurate, because I want people to get excited about that timeline. Occasionally if there's been a book that was really important, I'll mention it in there because I don't want to have a proper bibliography, but I do want to highlight certain books. If you got excited by this novel, you could go off and read that book and it would take you into the nonfiction side of it. JOANNA: I'm similar with my author's notes. I've just done the author's note for Bones of the Deep, which has some merfolk in it, and I've got a book on Merpeople. It's awesome. It's just a brilliant book. I'm like, this has to go in. You could question whether that is really nonfiction or something else. But I think that's really important. Just to be more practical: when you're actually writing, what tools do you use? I use Scrivener and I keep all my research there. I'm using EndNote for academic stuff. MELISSA: I've always just stuck to Word. I did get Scrivener and played with it for a while, but I felt like I've already got a way of doing it, so I'll just carry on with that. So I mostly just do Word. I have a lot of notes, so I'll have notepads that have got my notes on specific things, and they'll have page numbers that go back to specific books in case I need to go and double-check that again. You mentioned citations, and that's fascinating to me. Do you know the story about Angle of Repose by Wallace Stegner? It won the Pulitzer. It's a novel, but he used 10% of that novel—and it's a fairly slim novel—10% of it is actually letters written by somebody else, written by a woman before his time. He includes those and works with them in the story. He mentioned her very briefly, like, “Oh, and thanks to the relatives of so-and-so.” Very brief. He got accused of plagiarism for using that much of it by another part of her family who hadn't agreed to it. I've always thought it's because he didn't give enough credence to her. He didn't give her enough importance. If he'd said, “This was the woman who wrote this stuff. It's fascinating. I loved it. I wanted to creatively respond and engage with it”—I think that wouldn't have happened at all. That's why I think it's quite important when there are really big, important elements that you're using to acknowledge those. JOANNA: That's part of the academic rigour too— You can barely have a few of your own thoughts without referring to somebody else's work and crediting them. What's so interesting to me in the research process is, okay, I think this, but in order to say it, I'm going to have to go find someone else who thought this first and wrote a paper on it. MELISSA: I think you would love a PhD. When you've done a master's, go and do a PhD as well. Because it was the first time in academia that I genuinely felt I was allowed my own thoughts and to invent stuff of my own. I could go, “Oh no, I've invented this theory and it's this.” I didn't have to constantly go, “As somebody else said, as somebody else said.” I was like, no, no. This is me. I said this thing. I wasn't allowed to in my master's, and I found it annoying. I remember thinking, but I'm trying to have original thoughts here. I'm trying to bring something new to it. In a PhD, you're allowed to do that because you're supposed to be contributing to knowledge. You're supposed to be bringing a new thing into the world. That was a glorious thing to finally be allowed to do. JOANNA: I must say I couldn't help myself with that. I've definitely put my own opinion. But a part of why I mention it is the academic rigour—it's actually quite good practice to see who else has had these thoughts before. Speed is one of the biggest issues in the indie author community. Some of the stuff you were talking about—finding original sources, going to primary sources, the top-quality stuff, finding the weird little things—all of that takes more time than, for example, just running a deep research report on Gemini or Claude or ChatGPT. You can do both. You can use that as a starting point, which I definitely do. But then the point is to go back and read the original stuff. On this timeframe— Why do you think research is worth doing? It's important for academic reasons, but personal growth as well. MELISSA: Yes, I think there's a joy to be had in the research. When I go and stand in a location, by that point I'm not measuring things and taking photos—I've done all of that online. I'm literally standing there feeling what it is to be there. What does it smell like? What does it feel like? Does it feel very enclosed or very open? Is it a peaceful place or a horrible place? That sensory research becomes very important. All of the book research before that should lead you into the sensory research, which is then also a joy to do. There's great pleasure in it. As you say, it slows things down. What I tend to say to people if they want to speed things up again is: write in a series. Because once you've done all of that research and you just write one book and then walk away, that's a lot. That really slows you down. If you then go, “Okay, well now I'm going to write four books, five books, six books, still in that place and time”—obviously each book will need a little more research, but it won't need that level of starting-from-scratch research. That can help in terms of speeding it back up again. Recently I wrote some Regency romances to see what that was like. I'd done all my basic research, and then I thought, right, now I want to write a historical novel which could have been Victorian or could have been Regency. It had an openness to it. I thought, well, I've just done all the research for Regency, so I'll stick with that era. Why go and do a whole other piece of research when I've only written three books in it so far? I'll just take that era and work with that. So there are places to make up the time again a bit. But I do think there's a joy in it as well. JOANNA: I just want to come back to the plagiarism thing. I discovered that you can plagiarise yourself in academia, which is quite interesting. For example, my books How to Write a Novel and How to Write Nonfiction—they're aimed at different audiences. They have lots of chapters that are different, but there's a chapter on dictation. I thought, why would I need to write the same chapter again? I'm just going to put the same chapter in. It's the same process. Then I only recently learned that you can plagiarise yourself. I did not credit myself for that original chapter. MELISSA: How dare you not credit yourself! JOANNA: But can you talk a bit about that? Where are the lines here? I'm never going to credit myself. I think that's frankly ridiculous. MELISSA: No, that's silly. I mean, it depends what you're doing. In your case, that completely makes sense. It would be really peculiar of you to sit down and write a whole new chapter desperately trying not to copy what you'd said in a chapter about exactly the same topic. That doesn't make any sense. JOANNA: I guess more in the wider sense. Earlier you mentioned you keep notes and you put page numbers by them. I think the point is with research, a lot of people worry about accidental plagiarism. You write a load of notes on a book and then it just goes into your brain. Perhaps you didn't quote people properly. It's definitely more of an issue in nonfiction. You have to keep really careful notes. Sometimes I'm copying out a quote and I'll just naturally maybe rewrite that quote because the way they've put it didn't make sense, or I use a contraction or something. It's just the care in note-taking and then citing people. MELISSA: Yes. When I talk to people about nonfiction, I always say, you're basically joining a conversation. I mean, you are in fiction as well, but not as obviously. I say, well, why don't you read the conversation first? Find out what the conversation is in your area at the moment, and then what is it that you're bringing that's different? The most likely reason for you to end up writing something similar to someone else is that you haven't understood what the conversation was, and you need to be bringing your own thing to it. Then even if you're talking about the same topic, you might talk about it in a different way, and that takes you away from plagiarism because you're bringing your own view to it and your own direction to it. JOANNA: It's an interesting one. I think it's just the care. Taking more care is what I would like people to do. So let's talk about AI because AI tools can be incredible. I do deep research reports with Gemini and Claude and ChatGPT as a sort of “give me an overview and tell me some good places to start.” The university I'm with has a very hard line, which is: AI can be used as part of a research process, but not for writing. What are your thoughts on AI usage and tools? How can people balance that? MELISSA: Well, I'm very much a newbie compared to you. I follow you—the only person that describes how to use it with any sense at all, step by step. I'm very new to it, but I'm going to go back to the olden days. Sometimes I say to people, when I'm talking about how I do historical research, I start with Wikipedia. They look horrified. I'm like, no. That's where you have to get the overview from. I want an overview of how you dress in ancient Rome. I need a quick snapshot of that. Then I can go off and figure out the details of that more accurately and with more detail. I think AI is probably extremely good for that—getting the big picture of something and going, okay, this is what the field's looking like at the moment. These are the areas I'm going to need to burrow down into. It's doing that work for you quickly so that you're then in a position to pick up from that point. It gets you off to a quicker start and perhaps points you in the direction of the right people to start with. I'm trying to write a PhD proposal at the moment because I'm an idiot and want to do a second one. With that, I really did think, actually, AI should write this. Because the original concept is mine. I know nothing about it—why would I know anything about it? I haven't started researching it. This is where AI should go, “Well, in this field, there are these people. They've done these things.” Then you could quickly check that nobody's covered your thing. It would actually speed up all of that bit, which I think would be perfectly reasonable because you don't know anything about it yet. You're not an expert. You have the original idea, and then after that, then you should go off and do your own research and the in-depth quality of it. I think for a lot of things that waste authors' time—if you're applying for a grant or a writer-in-residence or things like that—it's a lot of time wasting filling in long, boring forms. “Could you make an artist statement and a something and a blah?” You're like, yes, yes, I could spend all day at my desk doing that. There's a moment where you start thinking, could you not just allow the AI to do this or much of it? JOANNA: Yes. Or at least, in that case, I'd say one of the very useful things is doing deep searches. As you were mentioning earlier about getting the funding—if I was to consider a PhD, which the thought has crossed my mind—I would use AI tools to do searches for potential sources of funding and that kind of research. In fact, I found this course at Winchester because I asked ChatGPT. It knows a lot about me because I chat with it all the time. I was talking about hitting 50 and these are the things I'm really interested in and what courses might interest me. Then it found it for me. That was quite amazing in itself. I'd encourage people to consider using it for part of the research process. But then all the papers it cites or whatever—then you have to go download those, go read them, do that work yourself. MELISSA: Yes, because that's when you bring your viewpoint to something. You and I could read the exact same paper and choose very different parts of it to write about and think about, because we're coming at it from different points of view and different journeys that we're trying to explore. That's where you need the individual to come in. It wouldn't be good enough to just have a generic overview from AI that we both try and slot into our work, because we would want something different from it. JOANNA: I kind of laugh when people say, “Oh, I can tell when it's AI.” I'm like, you might be able to tell when it's AI writing if nobody has taken that personal spin, but that's not the way we use it. If you're using it that way, that's not how those of us who are independent thinkers are using it. We're strong enough in our thoughts that we're using it as a tool. You're a confident person—intellectually and creatively confident—but I feel like some people maybe don't have that. Some people are not strong enough to resist what an AI might suggest. Any thoughts on that? MELISSA: Yes. When I first tried using AI with very little guidance from anyone, it just felt easy but very wooden and not very related to me. Then I've done webinars with you, and that was really useful—to watch somebody actually live doing the batting back and forth. That became a lot more interesting because I really like bouncing ideas and messing around with things and brainstorming, essentially, but with somebody else involved that's batting stuff back to you. “What does that look like?” “No, I didn't mean that at all.” “How about what does this look like?” “Oh no, no, not like that.” “Oh yes, a bit like that, but a bit more like whatever.” I remember doing that and talking to someone about it, going, “Oh, that's really quite an interesting use of it.” And they said, “Why don't you use a person?” I said, “Well, because who am I going to call at 8:30 in the morning on a Thursday and go, ‘Look, I want to spend two hours batting back and forth ideas, but I don't want you to talk about your stuff at all. Just my stuff. And you have to only think about my stuff for two hours. And you have to be very well versed in my stuff as well. Could you just do that?'” Who's going to do that for you? JOANNA: I totally agree with you. Before Christmas, I was doing a paper. It was an art history thing. We had to pick a piece of art or writing and talk about Christian ideas of hell and how it emerged. I was writing this essay and going back and forth with Claude at the time. My husband came in and saw the fresco I was writing about. He said, “No one's going to talk to you about this. Nobody.” MELISSA: Yes, exactly. JOANNA: Nobody cares. MELISSA: Exactly. Nobody cares as much as you. And they're not prepared to do that at 8:30 on a Thursday morning. They've got other stuff to do. JOANNA: It's great to hear because I feel like we're now at the point where these tools are genuinely super useful for independent work. I hope that more people might try that. JOANNA: Okay, we're almost out of time. Where can people find you and your books online? Also, tell us a bit about the types of books you have. MELISSA: I mostly write historical fiction. As I say, I've wandered my way through history—I'm a travelling minstrel. I've done ancient Rome, medieval Morocco, 18th century China, and I'm into Regency England now. So that's a bit closer to home for once. I'm at MelissaAddey.com and you can go and have a bit of a browse and download a free novel if you want. Try me out. JOANNA: Brilliant. Well, thanks so much for your time, Melissa. MELISSA: That was great. Thank you. It was fun. The post Research Like An Academic, Write Like an Indie With Melissa Addey first appeared on The Creative Penn.