Inventor of polio vaccine
POPULARITY
On April 12, 1955, someone--and something--made headlines all over the world. Newspapers printed page after page after page of stories about this event that is rarely talked about these days. On that day, the polio vaccine developed by Jonas Salk was approved, ushering in the end of worldwide suffering. What else was being printed in newspapers the day families around the world received some good news?SOURCESSee full list of sources on YouTube version of this episode.
Great marketing does not start with your product. It starts with your customer. In this conversation, I speak with marketing strategist Scott Hornstein about why storytelling, customer research, and trust are the real drivers behind successful brands. Scott shares lessons from decades in marketing, including his work with IBM and major technology launches, and explains how companies often fail when they focus on themselves instead of the people they serve. You will hear how listening to the voice of the customer can reshape messaging, build trust, and unlock growth. Scott also reflects on entrepreneurship, resilience, family, and the mindset required to get back up after setbacks. I believe you will find this conversation both practical and encouraging as you think about how relationships and trust shape business success. Highlights: · Creativity in Queens – Scott reflects on how music and culture shaped his early creativity.04:10 · From Literature to Marketing – His love of books leads him toward storytelling and marketing.12:57 · Learning to Experiment – A mentor teaches the value of trying ideas and learning from failure.20:46 · The Customer as the Hero – Scott explains why marketing must center on the customer.31:48 · Customer Insight Drives Messaging – Research helps reshape a company's message and market entry.41:23 · Resilience Through Setbacks – Scott reflects on perseverance in life and business.50:59 Top of Form Bottom of Form About the Guest: I currently live in Reston VA, my wife and I having moved there to be close to our 2 daughters and our 2 granddaughters. I am an independent business consultant specializing in storytelling – which embraces marketing, research, and content. Family is the most important thing in my life and it has taught me that lasting relationships, business and personal, are steeped in empathy and commitment. I was born in Manhattan on July 25, 1950. My parents soon moved the family to the up-and-coming borough of Queens. I attended the public schools in and around Forest Hills. Writing was always my goal. I graduated NYU as an English major. Upon graduation I traveled, then pursued my (naïve) dream of living as an artist – as a writer, an actor, and a musician. I wrote plays for the brand-new cable industry, wrote for a movie-making magazine, was in several off-off Broadway plays, worked as a pick-up musician. I helped in the office for a former professor to earn subway money. Got tired of starving to death. Took a job with CBS in the Broadcast Center, pulling together the Daily Log for the local station. Then, got hired to answer Bill Paley's mail. Then, I was hired as a marketing manager for Columbia House where I got some of the best advice – keep going. I met this guy from my neighborhood while commuting to my job in Manhattan. Turns our he worked for Y&R and said they were looking for someone. I interviewed and jumped over to agency-side work as an Account Executive, then Account Supervisor, then, going back to my roots, copywriter and eventually Creative Director. The entrepreneurial life has been a roller coaster, but I have been blessed to work with some brilliant people in marketing and sales, and some great companies. It allowed me to understand how I can really help my customers become successful in the long-term. Ways to connect with Scott**:** LinkedIn Medium www.hornsteinassociates.com About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi everyone, and welcome once again to another episode of unstoppable mindset today. Our guest is Scott Hornstein, although when he came into the Zoom Room, I said, is it Hornstein or Hornstein? And of course, he also understood, because we're both of the same age, and are both fans of Young Frankenstein, who always said that his name was really pronounced Frankenstein. But you know, you have to have to know Gene Wilder for that. But anyway, if you haven't seen that movie, you got to see it. Mel Brooks at his best, but Scott is a marketing person and specializes a lot in storytelling, which fascinates me a lot, because I am a firm believer in storytelling, and I know we're going to have a lot of fun talking about that today. So Scott, I want to welcome you to unstoppable mindset. We're really glad you're here. Scott Hornstein 02:20 Thank you so much, Michael. I have to start by saying I have great respect for your work, and this is really quite a privilege for me. Thank you very much. Michael Hingson 02:32 Well, thank you. You're a long way from where you were born, in New York, in Manhattan. Now you're in Reston, Virginia, but that's okay. Well, you're not that far. It's just a short train ride, a few hours. Scott Hornstein 02:41 I That's true. That's true, although with that particular train, you can never be sure exactly how long it's going to be good Michael Hingson 02:52 point, yeah, yeah, good point. It is one of the things one has to deal with. But that's okay. But, you know, I've taken that train many times, and I've taken the the Metro liner as well, and also just the regular train. And I like the trains. I enjoy the train. I wish we had more of them out here. Scott Hornstein 03:15 I do too. I when it a long time ago in business, when I had a client here in DC, and I was living in Connecticut, I started taking the train, and it was so superior to flying. Oh yeah. And then recently I was, as I was mentioning to you, I was in Germany and taking the trains there is just wonderful. It's so superior. Michael Hingson 03:47 Yeah, I wish we would have more of them out here. If I, for example, want to take a train to San Francisco from where I live in Victorville, the only way I can do it is to take a train at roughly four in the morning to Los Angeles and then transfer on a train to go to San Francisco, which is no fun. I'll fly because it's it's kind of crazy, but I like the trains, and wish we wish we had more of them all over, and wish more people would use them. It's a lot better than driving, and it's a lot more pleasant. When I lived in the east, there were any number of times that I knew people who would travel from like Bucks County in Pennsylvania to New York Wall Street people, and they would go two, two and a half hours on the train every day and back again. And they formed discussion groups or other sorts of things. They they made it a part of their regular day, and it was there was nothing to them to do that. Scott Hornstein 04:54 And to them, I say, God bless. I am not in love with commuting, right? Yeah. Michael Hingson 05:00 Well, I understand that. I appreciate that, but they, they did well with it, and so good for them, or, as I would say in Australia, good on them. But you know, well, why don't we start tell us a little bit about you, maybe growing up in the early Scott and all that stuff. Let's start with that, sure. Scott Hornstein 05:21 First one brief aside about Young Frankenstein when I was living in Connecticut, I would go to the theater in Stanford, and for one performance, my tickets were at the will call, so I went up to the ticket booth, gave them my name, and the woman be on the other side of the iron bars keeps throwing her head to the side, wanting me to look over to my left, and I finally look over to my left, and there's Gene Wilder. Oh my gosh. What an enormously tall individual, very gracious, very nice. In any case, yes, Michael Hingson 06:06 with him, did you? Did you talk with Scott Hornstein 06:09 him just for a moment, just for a moment, you know, just Mr. Wilder, how nice to meet you. And he said a couple of nice things. And that was about it. Still, we all went to see the to see the show. Still, it was quite a thrill for me. What show I do not. Oh, that was, oh, no, excuse me. That was the the madness of King Charles, madness of King George. King George. But he was quite mad, and the play is excellent, excellent. Well, anyway, in any case, I grew I was born in Manhattan. I spent the first couple of years of life on the west side. I don't remember much of that. But my parents quickly moved us out to Queens, which at that point was rather undeveloped. You could get a lot more for your money, and we have lived in an apartment building. And around our apartment building was nothing but empty lots. It was just not developed yet. But it was a great place to grow up because the there was so much going on in those years and so much so much music that was going on. The first recollection I have, in light of all the talk about vaccines and healthcare and all of this is I really remember that polio was a real thing there, and I remember kids with the braces on their legs. And I remember that when one of my friends got chicken pox, that the mothers would get us all together and have a play date so that we got chicken pox too. Okay, but it was, Michael Hingson 08:20 I'm sorry, remember, I remember getting the polio vaccinations, even starting in kindergarten, Scott Hornstein 08:24 yes, yes. And it was such a remarkable thing at that time. We all thought it was like a miracle. And, and Jonas Salk, I mean, he was like, such a hero, yeah. The other thing, so I, we were out in Queens, in an area that's the larger area is called Forest Hills, and it was, it was a great place, because the the whole museum, whole music scene was just exploding. So I'm moving on until my junior high school and high school years, and it was just all over the place. Yes, we were playing in bands, but also there were these wonderful venues to go to. And there was the subway. If my parents only knew where I really was, we would get on the subway, go down in the village, go to all the cafe bar Gertie spoke city, all these places to hear the this wonderful mind changing music. And by mind changing, I don't mean drugs. I mean mind changing that it was, it was just everything in life. Michael Hingson 09:57 And there's nothing like hearing a lot. Music, Scott Hornstein 10:01 even to this day, it's my very, very favorite thing to do. Yeah, and so many musicians and artists came out of that area. I not being one of them. But it was so exciting. Michael Hingson 10:27 I remember when we lived in New Jersey, and I would commute into New York. I heard, for example, even then, and it was in like 96 to beginning of 2002 Woody Allen on Monday night would play his clarinet somewhere. And less, less, Paul was still doing music and playing music at the meridian ballroom. And you can even take your guitar in and he would sign it for you Scott Hornstein 10:55 the it was Joe's Pub. Woody Allen would right. And I went there a couple of times to see him. Of course, it was so pricey that we had to kind of sneak in have one beer, yeah, Michael Hingson 11:16 but still, it was worth doing. Scott Hornstein 11:19 And then they Yeah, and they were great clubs. I think that was, there's certainly the blue note for jazz that I went to a lot. And then there in Times Square, there was iridium, which was where I was able to see Les Paul, right? And many of those greats. Michael Hingson 11:42 Yeah, I never did get to go and get my guitar signed, and now it's too late. But oh, well, do you play? I play at it more than anything else. My father, I think, even before the war, before World War Two, or somewhere around there anyway, he traded something and got a Martin grand concert guitar. Oh, still, I still have it. That's wonderful. What a wonderful sound it is. Scott Hornstein 12:15 What a wonderful story. Yes, I play as well. I And growing up very early on, I decided I wanted to be Ricky Nelson. Oh, there you go. But I quickly learned that I was not going to be Ricky Nelson. However, the guy that was standing behind him playing guitar, now that might be something that I could do. So yes, so I picked it up, and I played in all the bands and then, which quickly taught me that I was not cut out for rock and roll, that I wasn't very good at it, but it led me into many other avenues of music, certainly listening, certainly being part of that scene, I'd go see friends of mine who could play well rock and roll and And that was so exciting for me. And then I, I played in pickup bands through college. So on a weekend night there would be a wedding, Bar Mitzvah, and this guy, I forget his name, piano player, he he got all the gigs and Howie was the first choice for guitar, and if Howie wasn't available, they'd call me. Michael Hingson 13:47 There you go, hey. So second choice is better than no choice. Absolutely. Scott Hornstein 13:54 I i enjoyed it thoroughly and that they paid me money to do this. There you go, right, inconceivable to me. Michael Hingson 14:05 So what did you major in in college? Scott Hornstein 14:10 Well, I started off majoring in biology, and there you go. And why I chose biology is is a mystery to this day, it didn't last long. I cycled through a number of things, and I graduated with a degree in literature, in English, particularly American literature, which is not quite the same as learning a trade. But you know it, it was consistent with with who I was at that time. I was the guy who, if he went out the door, would have two books with him, just in case I finished one. I didn't want to be left at sea, so a voracious reader couldn't stay away from the theater. So it was very consistent with who I was and and it was good for me, because I think through things like like literature and fiction and biography, you learn so much about the world, about how different people are confronted with challenges, how they process their lives, how they overcome these challenges or not or not, it just exposes you to so much. Michael Hingson 15:49 Yeah, and so I'll bet you had some challenges finding some sort of real, permanent job after getting a degree in English? Scott Hornstein 16:03 Yes, I did. But when I got out the idea of it didn't cross my mind that people actually would not earn a great living by being just an artist. What did I want to do? I wanted to write. I wanted to be involved in music. I wanted to act. I did all these things until the point when I got thoroughly fed up with being poor, with not having a dime in my pocket. Ever starving to death is, is sort of what you would call it. Yeah, yeah. You know, I did. I have modest success. Yes, I was able to keep myself off the streets, but no, it was no way for a career. It was no way to even be able to afford your own apartment, for gosh sakes. So I from there i i had done a lot of promotion for the different things that I was involved in, trying to get audiences, trying to get awareness of what I was doing, and that led me to have some contacts inside of CBS. And when I started looking for a job, I started talking to these folks, and they offered me a job. So here I was, and actually gainfully employed. Michael Hingson 17:44 What was the job? Well, I Scott Hornstein 17:47 was sort of a gopher for my first job. Mostly what I did was type, but I do have one good story for you. So I was down in the depths of the CBS Broadcast Center, which is all the way on the west side of 5017 and it's an old milk factory, so which they had converted to broadcast purposes. And so there were long holes, and the halls would always slope down. And there was one day where I was late for a meeting, and I came running down the halls, and there are always these swinging doors, I guess, for in case there's a fire or something, and I'm bursting through the doors, and I go running, and I burst through the next set of doors, and I'm running, and I burst through the next set of doors, and I knock this guy right on his bum. I pick him up, I dust him off. I say, I am so sorry. He says, Don't worry about a thing. It's all fine. I continue running. A friend of mine grabs me and says, Did you see Paul Newman? Michael Hingson 19:10 There you are. Scott Hornstein 19:12 So I have the unique entry on my resume of knocking Paul Newman to the ground. Michael Hingson 19:22 I Well, at least he was civil and nice about it. Scott Hornstein 19:26 He was very nice about it, though. Yeah, so I worked there and then through my writing, because I was writing for a film magazine at night, which, of course, didn't pay a cent, not a cent, but I got to go to all the premiers, and I got to meet all the people and interview all the people so whatever. So through that, I was able to go over to the main building and answer letters for Bill Paley, who was the. Michael Hingson 20:00 Chairman, Chairman, I said, Yes, right, Scott Hornstein 20:02 and it was my job to explain to everybody why Mr. Paley, I never called him, Bill, never, nobody, no, no, why he was right and they were wrong. That was my job, and that I did that for a little while, I can honestly say that I enjoyed having money in my pocket, but that was not the most fulfilling of jobs, and from there, I was able to go over and get my first marketing position, working for the Columbia record and tape Club, which was part of CBS Records at that time. And when I Ben or Dover was the president of Columbia House at that time, and when he made me the offer, he gave me one of the great life lessons that I've I've ever had. And he said, Scott, if you sit in your office and you do exactly what I ask you to do, and you do it on time, and you do it perfectly, we are not going to get along. But if you are out there and you're trying this and you're trying that, and this works, and that doesn't work, but you get up and you keep trying, we're going to be fast friends. Interesting. Yeah, yeah. That's something that has stayed with me my whole life. One of the great pieces of advice that I've ever gotten, Michael Hingson 21:57 well the for me, what's fascinating about it is thinking about how many people would really do that and allow that to happen, but it's really what more people should be doing. I've I've always maintained that the biggest problem with bosses is that they boss people around too much, rather than encouraging them and helping them and using their own talents to help people be more creative. When I hire sales people, the first thing I always told them was, well, the second thing because the first thing I always told them was, you need to understand right up front if you're going to sell here, you have to learn to turn perceived liabilities into assets. And that's got a story behind it. But the second thing that I always talked about was my job isn't to boss you around. I hired you because you convinced me that you're supposed to be able to do the job, and we'll see how that goes. But you should be able to but my job is to work with you to figure out how I can use my talents to help you and to enhance what you do to make you more successful. And the people who got that did really well, because we usually did things differently, and we both learned how to figure out and actually figure out how to work with each other and be very successful. But the people who didn't get it and wouldn't try that, generally, weren't all that successful. Scott Hornstein 23:26 Not terribly surprised, sir. You know, I think that people miss the the humanity of all this. And that if we bring our respective strengths and work together, that it's going to be a more complete and more successful whole than if I try and dominate you and tell you what to do, right, just that hasn't been a successful formula for me. I have never done well with people who tried to tell me exactly what to do, which is probably why I went out on my own. Probably why, in the greater scheme of things that I I did well, working for people from Columbia House. I met this guy on the train, and we got friendly, and he said he worked for an advertising agency, and they were looking for somebody would I be interested in interviewing? And this was with the young and Rubicon. And I did get the job, and I did work my way up to an account supervisor. And then i i said, i. Hate this, and I went back to be a copywriter and worked my way up to be a creative director. But, you know, I went on my own on January 1 of 86 and it was like a liberation for me, because at that point there was a new a new president of the division that I worked for, and he was not a nurturing individual. He was more of the dominant kind of you'll do what I tell you to do. Didn't sit well with me at all, and I had the opportunity to go on my own. So I I packed up my dolls and dishes, and I walked in on January 2, and I said, Bill, I quit. Michael Hingson 26:02 There you go. Was it hard for you to do that? Scott Hornstein 26:11 You know, at that point? So I here I am. I'm a creative director. I got the office on Madison Avenue, and I'm doing freelance all over the place, not only because it was extra money, but because it was it was fueling my creativity. It was giving me something back. It was fun. And I really like to have fun. I have so much fun working with people and that interaction that that humanity, the spark of humanity. So I was doing a lot of freelance, and I wrote this proposal for this one design group who was near where I was living at that time, and it got sold. So they said, Do you want to you want to work on it? And at that point in my life, I didn't have any responsibilities. I had a studio apartment there that was real cheap. And I said, If I don't try this now, yeah, I don't think I'll ever try it. So that's what I did. I quit, and I walked out the door into the great unknown, Michael Hingson 27:39 and the entrepreneurial spirit took over. Scott Hornstein 27:43 It did, and it worked well for about six, seven months, and then we got to the summertime, and I couldn't get arrested for a while. But you know, you have to take it one day at a time. And I figured, all right, well, let's just be open and network and see what's going on. It's not the time to quit. It's not the time to go back and get a job. And I was fortunate in that I was sitting at the desk one day, and this one guy called me, and I had met him before his folks ran one of the biggest, or actually the biggest, telemarketing agency in New York at that time, and I had met, met this fellow, and he said, I got this project. I've been asking around for creative source, and three people gave me your name. So I figured, well, let's go talk. And that turned into a very, very good situation for me, it gave me a lot of responsibility and a lot of leeway to take all the things that I had learned and put them in service of my client and I had a ball. I loved it. The only thing I didn't love was the and I did love this for a while was the constant travel. Now, everybody doesn't travel, and they're all sitting in their rooms at home, looking at screens. But that was that was a great opportunity for me to to spread my wings and to take and I learned so much one of the. Initial assignments I had was for IBM and IBM at that time was, was Mount Olympus. Oh my gosh, working for IBM, and I worked in tandem with this research group. We were all working on the introduction of the IBM ThinkPad and what these folks, they had a methodology they called voice of customer research, which was a qualitative research we're talking to decision makers from a carefully prepared Interview Guide to come up with the attitudes, the insights that we could put together to to come up with a solution. And I was fascinated by this of how to tap into what what the customer really wants by talking to the customer. How unusual. Michael Hingson 31:16 What a concept. Oh yeah. I mean Scott Hornstein 31:19 then and now, it's still the operative phrase of this would be a wonderful business, business, if it wasn't for all those annoying customers and and this just turned that on its head. That's another thing that I learned that has stayed with me through my entire career, is that for the the storytelling, and what I mean by storytelling is, is two things. Is, first, you know all your stories are going to come from what you consider to be your brand, but if you're not developing your brand according to the wants, the needs, the desires, the expressed future state that your Customers want, then then you're wide of the mark. So I was able to bring this in, and I think do a much better job for my customers. Now, the way that relates into storytelling is that you're you're able to take what you do and put it into the story of how your customer succeeds with the hero in the hero's journey, is Michael Hingson 32:55 your customer, your customer? Why do you think that is such a successful tactic to use, Scott Hornstein 33:02 because everybody else is completely enamored of themselves. When other companies craft their their brand, it's mostly because why they think they are special and what their vision tells them is their future. And quite frankly, most customers really don't care when, when a new customer first confronts you and your brand. They ask three questions, who are you? Why should I care? And what's in it for me? And if you can't answer those, if the story that you tell whether complete or in fragments or in in different parts according to where they are on their consideration journey. It doesn't resonate. It doesn't resonate. Hey, I have the best technology out there. I have brilliant people working on this technology. And guess what? Your technology? Somebody will eat your technology in 18 months, and I don't care, I want to know. What does it do for me? Michael Hingson 34:28 Yeah, as opposed to saying, After asking enough questions, I have technology that will solve this problem that you have identified. Let me tell you about it. Is that okay? Exactly? Scott Hornstein 34:44 Yeah, exactly. And as odd as it sounds, that helps you to stand out in the field, in a crowded Michael Hingson 34:55 field, it does, but it's also all about the. Relating to the customer and getting the customer to establish a rapport and relating to you. And when you, as you pointed out, make it about the customer, and you talk in such a way that clearly, you're demonstrating you're interested in the customer and what they want they're going to relate to you. Scott Hornstein 35:24 There's two, two things in there that, well, there's a million things in there that are particularly true. And the first is not only recognizing and and internalizing the goals of your client, but also opening yourself up and saying, these are people. These are humans. And the other real distinguishing fact that a lot of people don't either realize or embrace is that in business to business, and I've spent most of my life in business to business, it's all personal. It's all about personal connections. It's all about trust. And call me crazy, but I am not going to trust a machine. I will have confidence in technology, but my trust is going to be placed in the human through this, one anecdote that that is has really impressed me is that I was doing one of these interviews once, and I was talking to the CEO of of this company. And I said, Well, you know, I of course, I'm working for company A and you've been a client for a long time. What's, what's the greatest benefit that you get from this company? And without hesitation, he said, our salesman. Our salesman is part of our team. He understands who we are, he knows what we need, and he goes and he gets it. So that kind of that, to me, has always been a touchstone on things. Michael Hingson 37:43 Well, the fact that the salesman earned that reputation, and the President was willing to acknowledge it is really important and crucial. Scott Hornstein 37:56 And within that, I would say the very important word that you used is earn. You need to earn that trust. Sure it doesn't come just because you have brilliant technology. It's all people. It's all personal, all people. Michael Hingson 38:20 And that's success, the successful sales people are people who understand and work to earn trust. Scott Hornstein 38:32 Well said, and I think that particularly in this age of accelerating remoteness, that this concept of earning the trust and the person to person becomes a compelling competitive differentiator. And I think that that telling the story of of how you make your customers successful, of the role you play, of where you're going, this allows you to bridge some of those troubled waters to people who are sitting remote. It helps you to open your ears you know where you're going, so you can listen, yeah, Michael Hingson 39:40 well, and that's an extremely important thing to to keep in mind and to continue to hone, because bottom line is, it's all about, as I said, trust, and it certainly is about earning, and that isn't something you. First, it's something that you understand. Scott Hornstein 40:04 It's a gift that can only be bestowed on your customer. You can want it, but they're the only ones who can give you. Your brand is the meal you prepare. You but your reputation is the review, right? So, yeah, you gotta earn that trust. Michael Hingson 40:32 So how long so you you own your own company? How long has the company been in existence? Scott Hornstein 40:40 I Well, let's see. I went on my own on January 1 in 1986 and I am still without visible means of support. Michael Hingson 40:58 Well, there you go, same company all along, huh? Scott Hornstein 41:03 I Yeah, you know, do different work with different people, sure, but yes, it's still me. Michael Hingson 41:13 It's still, do you actually have a company and a name or anything like that? Scott Hornstein 41:17 I did. I did for a long time. I operated under Hornstein associates, okay, and recently I have dropped that and I just work as myself. I think that I had employees, then I had expandable, retractable resources then, and I'm not so interested in doing that right now. I am interested in working as and I love working as part of a team. Collaboration is my middle name. I might not have put that on my resume, but yeah, and I'm just, I'm really just interested in being me these days. Michael Hingson 42:13 That's fair. There's nothing wrong with that. No, well, in your current role, what do you think is the greatest contribution you've made to your clients, and I'd love an example, a story about that. Scott Hornstein 42:28 I would love to tell you a story. Oh, good. So one of my clients is a manufacturer. And they manufacture of all things, barcode scanners, as you would use in a warehouse and in a warehouse, absolutely everything, including the employees, has a barcode. Theirs is different than the the ones that you would normally see, the ones that like have a pistol grip. These are, these are new. It's new technology. They're ergonomically designed. They sit on the back of your hand. They're lightweight. They have more capabilities. They're faster and more accurate. Well, that sounds like sliced bread. However, they had a big problem in that all the scanners in all the warehouses come from the titans of the universe, the Motorola's, the great big names and these great, you know the old saying of Nobody ever got fired for buying IBM. Well, you know, if they need more scanners. Why would they go elsewhere? They just go back and get the same thing. So the the big problem is, is how to penetrate this market? And we did it. I worked with them in a number of ways. The first way was to conduct interviews, qualitative interviews, with the executive team, to come up with their their brand. What did they think? What did they think that was most important? And they said, clearly, the productivity gains, not only is this faster, not only can we prove that this is faster, but the the technology is so advanced that now we can also give you. Information from the shop floor. Well, then we talked to their their partners, who were already selling things into these warehouses. And we talked to a number of companies that were within their ICP, their ideal customer profile, I think that's very important to be prospecting with the folks who can make best use of your products and services. And what we found is that it wasn't just the productivity, it was that we solved other problems as well, and without going heavily into it, we solved the a big safety problem. We made the shop floor more secure and safer for the workers. So we changed the message from Warehouse productivity to the warehouse floor of making each employee safer, able to contribute more and able to have a better satisfaction, and that we were able to roll out into a into great messaging. The initial campaign was solely focused on the workers, and our offer was We challenge you to a scan off our scanners, against yours, your employees, your products, your warehouse. Let's have a head to head competition, because we then knew from these interviews, from working with the partners, that once these employees got the ergonomic the lightweight, ergonomic scanners on their hands, and realized how much faster They were, and how much safer that they were, that they would be our champions. And in fact, that's what, what happened. I can go deeper into the story, but it it became a story. Instead of coming in and just saying, boost your productivity, it's the scanners work for your your overall productivity. It helps you to keep your customers satisfied, your workers, one of the big problems that they're having is maintaining a stable and experienced workforce, this changed the characteristic of the shop floor, and it changed the character, how the employees themselves described their work environment. So we were able to take that and weave a story that went from one end of the warehouse to the other with benefits for everybody in between. So you said, What is the the one you said, the greatest benefit, I would say the contribution that I'm most proud of, it's that it's to recast the brand, the messaging, in the form, in the shape of the customer, of what they need, of helping them to achieve the future state that they want. And I'm sorry for a long winded answer, Michael Hingson 49:10 yes, that's okay. Not a not a problem. So let me what would you say are the two or three major accomplishments or achievements in your career, and what did they teach you? Scott Hornstein 49:26 Well, you know, I think the the achievements in my career, well, the first one I would mention was incorporating that, that voice of customer research, bringing the customer to the planning table, letting the executives, the sales people, the marketers, unite around, how does the customer express their hopes, their dreams, their challenges? I would say the second. Uh, is this idea of taking all of the content of all of the messaging and and unifying it? Some people call it a pillar view. I call it storytelling, of relaying these things so that you are giving your prospects and your customers the information that they need when they need it, at the specific point in their consideration journey, when this is most important, and it might be that a research report for a prospect that talks about some of the challenges in the marketplace and what's being done, it might be as simple for a customer as a as a video on how do you do this? You know, how do you screw in a light bulb? Oh, here it is. Everybody's used to that. The the third thing, and, and this is something, forgive me, for which I am, I am very proud, is that now I take this experience and this expertise, and through the organization called score, I'm able to give this back to people who are are trying to make their way as entrepreneurs Michael Hingson 51:35 through the Small Business Administration. And score, yes, Scott Hornstein 51:40 very proud of that. I get so much for from that. Michael Hingson 51:46 Well, what would you say are maybe the two or three major achievements for you in life, and what did you learn? Or what did they teach you? Or are they the same Scott Hornstein 51:57 I did? Well, I would say they're they're the same, and yet they're a little bit different. The first one is, is that it's only very few people who lead the charmed life where they are never knocked down. I'm not one of those people, and I've been knocked down several times, both professionally and personally, and to get back up, I to have that, and you will forgive me if I borrow a phrase that indomitable spirit that says, no, sorry, I'm getting back up again. And I can do this. And it may not be comfortable and it may not be easy, but I can do this. So there was that I think that having kids and then grandkids has taught me an awful lot about about interpersonal relationships, about the fact that there isn't anything more important than family, not by a long shot, and from these different things. I mean, certainly, as you I was, I didn't have the same experience, but 911 affected me deeply, deeply and and then it quite frankly, there was 2008 when I saw my my business and my finances sort of twirl up into the sky like like the Wizard of Oz, like that house in the beginning, Michael Hingson 54:09 but still, Scott Hornstein 54:16 And I persevere, yeah. So I think that that perseverance, that that focus on on family, on humanity. And I would say there's one other thing in there, is that. And this is a hard one. Observation is that I can't do anything about yesterday, and tomorrow is beyond my reach, so I I have to take Michael Hingson 54:56 today, but you can certainly use yesterday. As a learning experience, Scott Hornstein 55:01 I am the sum of all my parts, absolutely, but my focus isn't today, and using everything that I've learned certainly. You know, I got tongue tied there for just a minute. Michael Hingson 55:19 I hear you, though, when did you get married? Scott Hornstein 55:25 I got married in 87 I I met my wife commuting on the train to New York. Michael Hingson 55:35 So you had actually made the decision to could to quit and so on, before you met and married her. Scott Hornstein 55:43 No, no, I was, I was I met her while I still had a job in advertising. That's why I was commuting to New York. And you know, in the morning there was a bunch of us. We'd hold seats for each other and just camaraderie, yeah, you know, have our coffee. Did she? Did she work? She did she did she was she joined the group because she knew she had just gotten a job in New York. And of course, for those who don't know New York? When I say New York, I mean Manhattan, the city. Nobody thinks of any of the boroughs Michael Hingson 56:27 as part of New York. Scott Hornstein 56:31 And yeah, I and one day gone in, she fell asleep on my shoulder, and the rest is history. There you go. Michael Hingson 56:41 What So, what did she think when you quit and went completely out on your own? Scott Hornstein 56:48 I you know, I never specifically asked her, but I would think that she would have thought that maybe I was not as solid, maybe not as much marriage material, maybe a little bit of a risk taker. I did not see it as as taking a risk, though, at that time, but it was actually great for us, just great for us. And yeah, met there, and then I quit. Shortly thereafter, she was still commuting. And then things started to just take off, yeah, yeah, both for my career and for the relationship, yeah. Michael Hingson 57:51 And again, the rest of course, as they say, is history. Scott Hornstein 57:56 It is. And here I am now in Reston, Virginia, and we moved to Reston because both daughters are in close proximity, and my two grandchildren. And you know, am I still confronted with the knock downs and the and the get up again. Yeah, the marketplace is very crazy today. The big companies are doing great, the mid size companies, which is my Market, and it's by choice, because I like dealing with senior management. I like dealing with the people who make the decisions, who if we decide something's going to happen, it happens and and you can see the impact on the culture, on on the finances, on the customer base. These guys are it's tough out there right now. Let me say that it's it's tough to know which way to go. This doesn't seem to be anything that's sure at the moment. Michael Hingson 59:11 Yeah, it's definitely a challenging world and and then the government isn't necessarily helping that a lot either. But again, resilience is an important thing, and the fact is that we all need to learn that we can survive and surmount whatever comes along. Scott Hornstein 59:33 And let me just throw in AI that is a big disruptor at the moment that nobody actually knows Michael Hingson 59:43 what to do with it. I think people have various ideas there. There are a lot of different people with a lot of different ideas. And AI can be a very powerful tool to help but it is a tool. It is not an end all. Um. Yeah, and well said, I think that, you know, even I, when I first heard about AI, I heard people complaining about how students were writing their papers using AI, and you couldn't tell and almost immediately I realized, and thought, so what the trick is, what are you going to do about it. And what I've what I've said many times to teachers, is let students use AI if that's what they're going to use to write their papers, and then they turn them in. And what you do is you take one period, and you call each student up and you say, All right, I've read your paper. I have it here. I want you now to defend your paper, and you have one minute, you're going to find out very quickly who really knows what they're talking about. Scott Hornstein 1:00:47 That, in fact, is brilliant. Michael Hingson 1:00:49 I think it's a very I think it's a very powerful tool. I use AI in writing, but I use it in that. I will use it, I will I will ask it questions and get ideas, and I'll ask other questions and get other ideas, and then I will put them together, however, because I know that I can write better than AI can write, and maybe the time will come when it'll mimic me pretty well, but still, I can write better than AI can write, but AI's got a lot more resources to come up with ideas. Scott Hornstein 1:01:21 It does. It does. And with that, it's a fantastic tool. The differentiator, as I see it, for most of my stuff, is that AI has read about all this stuff, but I've lived it, so I'm going to trust me at the end, Michael Hingson 1:01:45 and when I talk about surviving the World Trade Center and teaching people what I learned that helped me in the World Trade Center, I point out most people, if there's an emergency, read signs and they're told go this way to escape or to get out or do this or do that, but there's still signs, and they don't know anything. I don't read signs, needless to say, and what I did was spent a fair amount of time truly learning all I could about the World Trade Center where things were, what the emergency evacuation procedures were what would happen in an emergency and so on. And so for me, it was knowledge and not just relying on a sign. And so when September 11 happened, a mindset kicked in, and we talked about that in my my latest book, live like a guide dog. But that's what it's about, is it's all about knowledge and truly having that information, and that's what you can trust. Scott Hornstein 1:02:48 I'll give you a big amen on that one. Michael Hingson 1:02:52 Well, this has been a lot of fun to do. We've been Can you believe we've been doing this an hour? My gosh, time, I know having fun. Scott Hornstein 1:03:03 It's fun. And I would say again, in closing, I just have enormous respect for what you've accomplished, what you've done. This is been a great privilege for me. I thank you very much. Michael Hingson 1:03:19 Well, it's been an honor for me, and I really value all the comments, the advice, the thoughts that you've shared, and hopefully people will take them to heart. And I would say to all of you out there, if you'd like to reach out to Scott, how do they do that? Well, there you go. See, just, just type, well, right? Scott Hornstein 1:03:42 That's it. If you, if you sent an email to Scott dot Hornstein at Gmail, you'll get me. Michael Hingson 1:03:56 And Hornstein is spelled Scott Hornstein 1:03:58 H, O, R, N, S, T, E, I, Michael Hingson 1:04:03 N, and again, it's scott.hornstein@gmail.com Scott Hornstein 1:04:09 that's that's the deal. There you go. Well, find me on LinkedIn. You can find me on medium. I'm all over the place. Michael Hingson 1:04:18 There you are. Well, I hope people will reach out, because I think you will enhance anything that they're doing, and certainly trust is a big part of it, and you earn it, which is great. So thank you for being here, and I want to thank all of you for listening and watching us wherever you are. Please give us a five star review and a rating and but definitely give us a review as well. We appreciate that. If you know anyone else who ought to be a guest, Scott, you as well. We're always looking for more people to have on, so please introduce us and Scott. If you want to come on again, we can talk about that too. That'd be kind of fun. But I want to thank what I want to thank you again for being here. This has been fun, and I appreciate you being here with us today and and so thank you very much for doing it. Scott Hornstein 1:05:07 My all the pleasure is all mine. Michael Hingson 1:05:14 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
Send JD a text message and be heard!On today's #podcast @ivangluck18 a #holocaust survivor 87 years young has a simple credo: love each other, always assist others to reach their goals and the good guys will win. When the Nazis came to Hungary they didn't care if Jewish people were reformed, conservative or orthodox. He has been a @nyrangers fan since immigrating to NYC and learned the game of #hockey which led to a tryout invitation from the @detroitredwings but instead chose faith and family over a potential @nhl career. Hockey taught him life lessons: a game of inches, teamwork, camaraderie and unity whether winning or losing. When you get knocked down you get back up. He practiced with the Jerusalem Capitals before the @theofficialiehl last year & @waynegretzky sent a message to the team and Mr. Gluck. At 67 he tried out for the Israeli baseball league. Ran the 100 yard dash and finished 7th out of 85. Was solid with the bat and glove too. He has spoken to students in Florida where he resides about the Holocaust and told me a great story where it led to a connection with the @flapanthers GM Bill Zito. His passion for life is infectious. We have both dealt with antisemitism and one time used his brains to show some bullies that polio was invented by a Jewish doctor, Dr. Jonas Salk. The fight was averted.All sports. One podcast. (even hockey) PODCAST LINK ON ITUNES: http://bit.ly/JDTSPODCAST
Miguel Ángel González Suárez te presenta el Informativo de Primera Hora en 'El Remate', el programa matinal de La Diez Capital Radio que arranca tu día con: Las noticias más relevantes de Canarias, España y el mundo, analizadas con rigor y claridad. La calima teñirá los cielos de Canarias al menos hasta el miércoles La Aemet ha activado el aviso amarillo (el máximo) por la presencia de este contaminante atmosférico natural. Hoy hace un año: Ábalos recomendó a Canarias la empresa de mascarillas de la trama de Koldo. Torres estaba informado de las compras por 12,2 millones a la empresa avalada por el exministro. Hoy se cumplen 1.468 días de guerra entre Rusia y Ucrania. 3 años y 364 días. Hoy es lunes 23 febrero de 2026. Día del Compromiso Internacional del Control del Mercurio. Cada 23 de febrero se celebra el Día del Compromiso Internacional del Control del Mercurio, una fecha creada con la finalidad de dar a conocer las consecuencias negativas del comercio del mercurio en todo el mundo, así como del tratado aprobado por 140 países para hacer frente a esta problemática. El mercurio es un elemento químico natural que se encuentra depositado en la roca de la corteza terrestre y que ha sido utilizado para la fabricación de muchos elementos útiles para la humanidad. Se utiliza para la fabricación de bombillas, termómetros, termostatos, amalgamas en empastes dentales, interruptores automotrices, y otras aplicaciones. Sin embargo, el mercurio está ocasionando graves problemas al medio ambiente, ya que provoca envenenamiento en el aire y en el agua. 1928: La reforma del Código Penal de España agrava las sanciones para delitos de fraude y especifica los de timo y chantaje. Tal día como hoy, 23 febrero de 1954, se aplican las primeras inyecciones de la nueva vacuna contra la polio desarrollada por el Dr. Jonas Salk a un grupo de niños de la Escuela Primaria Arsenal en Pittsburgh, Pennsylvania. Años más tarde, 23 febrero de 1981 se produce el golpe de estado del teniente coronel de la Guardia Civil Antonio Tejero, que se sublevó en el Congreso de los Diputados durante la sesión de votación para la investidura del candidato a la Presidencia del Gobierno. El golpe duró 24 horas tras mantener secuestrado durante unas horas a los diputados en el Congreso. Posteriormente, Tejero será procesado y condenado a 30 años de cárcel. 1982.- En un referéndum consultivo, Groenlandia, que se había convertido en miembro de la Comunidad Europea como parte de Dinamarca, opta por retirarse de la misma. 1997.- Científicos escoceses comunican la clonación de una oveja llamada 'Dolly' a partir de una célula adulta de su especie en julio de 1996. 2006: Sale a la venta Harry Potter y el misterio del príncipe (sexto libro de la saga). 2017.- La Audiencia Nacional condena a Rodrigo Rato a cuatro años y seis meses de prisión y a Miguel Blesa a seis años por apropiación indebida en el caso de las "tarjetas black" de Bankia. Santa Marta, virgen, patrona de Astorga; santos Policarpo, Ordoño y Félix. EE.UU. realiza en torno a Irán su mayor despliegue militar desde 2003. Rusia lanza 50 misiles y 300 drones contra Ucrania en uno de los mayores bombardeos. La vida en el Donbás controlado por Rusia: "No imagino que el parlamento ucraniano vote a favor de retirar las tropas" La oposición venezolana solo confirma 19 excarcelaciones desde la aprobación de la Ley de Amnistía. El impacto de los aranceles en España: "La incertidumbre provoca paralización" Sánchez llama a hacer que Castilla y León pase de "zona cero" a "punto y final" de los gobiernos de PP y Vox. Una comisión del Vaticano visitará Canarias en marzo para preparar la posible visita del papa. Coordinadores de la Conferencia Episcopal Española se han reunido ya este fin de semana con la Diócesis en Canarias. Aena concreta en 867 millones su inversión en Tenerife Norte y Sur. El gestor aeroportuario destinará 438 millones a las ampliaciones de ambos aeropuertos entre 2027 y 2031. El total de gasto en los aeródromos canarios será de 1.800 millones. Investigados por acoso laboral cuatro mandos de la Policía Canaria, entre ellos el presidente de las polémicas oposiciones. El juez de la plaza 4 de Instrucción de Las Palmas de Gran Canaria los ha citado a declarar el 10 de marzo, en una causa abierta tras la denuncia de una agente y que tiene carácter reservado. El Gobierno anuncia “el traslado de los mandos a otra unidad” y la apertura de una información reservada. La Universidad de Las Palmas concede el ‘honoris causa' a la reina Sofía, obvia el debate interno y minimiza la protesta. Dos realidades se dieron cita en el cauce del Guiniguada, una ceremonia en el Paraninfo universitario y una protesta de solo unos veinte profesores en el exterior que gritaban que lo que pasaba dentro no era en su nombre. El 23 de febrero de 1999: El guitarrista mexicano Carlos Santana consigue ocho premios Grammy, igualando el récord que poseía Michael Jackson, logrado en 1983.
In the early 1950s, Jonas Salk and Albert Sabin were in a race to develop a vaccine against polio. While Salk's killed-virus vaccine was the first to be distributed, Sabin continued working to perfect his own approach. In the end, Sabin's oral polio vaccine—made from a weakened live virus—proved easier to administer and was ultimately distributed far more widely, though his name never achieved the same recognition. In this episode, Lindsay is joined by epidemiologist and oral historian Karen Torghele. Her book Albert Sabin: The Life of a Polio Vaccine Pioneer is due to be published by Yale University Press in June of 2026. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Esperanza and Irwin delve deep into one of the most unknown of East End stories. The Lindisfarne Association (1972 -2012) was a nonprofit foundation and diverse group of intellectuals organized by cultural historian William Irwin Thompson for the "study and realization of a new planetary culture". With a cast of characters from the worlds of art, science, religion, poetry and medicine (including Dr. Jonas Salk), the collective brainpower was through the proverbial roof. And all of it on a campground at Fish Cove in North Sea, Southampton. Listening is Believing.
Welcome all to IS PHARMACOLOGY DIFFICULT Podcast! I am Dr Radhika VijayIt is the New Series! -"Quotes by Famous Scientists" in one minute daily for 30 days!In this episode, I will talk about quote by Jonas Salk The Podcast is for all- doctor, pharmacologist, med student, pharmacist and laymen interested in science of Pharmacology, drugs and medicinesMy podcast is featured in "TOP 20 PHARMACOLOGY PODCASTS"- Check the link here:https://podcast.feedspot.com/pharmacology_podcasts/My podcast is featured in " 40 BEST INDIA EDUCATION PODCASTS"- Check the link here:https://podcast.feedspot.com/india_education_podcasts/My podcast is featured in "BEST SCIENCE PODCASTS"- Check the link here:https://podcasts.feedspot.com/india_science_podcasts/My podcast is featured in "BEST INDIAN MEDICAL PODCASTS". Check the link here:https://podcasts.feedspot.com/india_medical_podcasts/?feedid=5503395For all the updates and latest episodes of my podcast, please visit www.ispharmacologydifficult.com where you can also sign up for a free monthly newsletter of mine."Pharmacology Further" E-Newsletter and Podcast:The links for these are at all my websites and specifically:Link for E-Newsletter: https://pharmacologyfurther.substack.com/Link for the E-Newsletter Podcast: https://www.pharmacologyfurther.comIt actually contains lot of updates about the medical sciences, drug information and my podcast updates also.You can follow me on different social media handles like twitter, insta, facebook and linkedin. They all are with same name "IS PHARMACOLOGY DIFFICULT". If you are listening for the first time, do follow me here, whatever platform you are consuming this episode, stay tuned, do rate and review on ITunes, Apple podcasts, stay safe, stay happy, stay enlightened, Thank you!!Please leave Review on Apple podcasts!My E-Newsletter sign up at Substack!Connect on Twitter & Instagram!My books on Amazon & Goodreads!
By the late 1940s, the National Institute of Infantile Paralysis had raised millions of dollars to pay for patient care and laboratory research. But polio cases were reaching record levels, and scientists were no closer to a cure. Frustrated by the slow progress, Basil O'Connor resolved to recruit fresh talent to the cause. He soon found what he was looking for in a young and energetic researcher named Jonas Salk.In 1951, Salk began testing a killed virus polio vaccine on monkeys in his Pittsburgh lab. His research soon put him at odds with the leading polio scientist Albert Sabin, who wanted his own live virus vaccine formula to prevail. As their rivalry escalated, Salk prepared to take the risky step of testing his vaccine on human subjects.Be the first to know about Wondery's newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to American History Tellers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial today by visiting wondery.com/links/american-history-tellers/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In part two of the Cool People Who Did Cool Stuff episode Anney guested on with Margaret Killjoy, they continue to delve into vaccines and the legacy of Jonas Salk.See omnystudio.com/listener for privacy information.
In this episode of Cool People Who Did Cool Stuff, Margaret Killjoy and Anney talk about vaccines and complicated historical characters. See omnystudio.com/listener for privacy information.
Houston, we have a podcast. Today, Apollo 13 author Jeffrey Kluger drops in to talk about the Apollo missions, what really made it on the film, and his new book, Gemini: Stepping Stone to the Moon, the Untold Story.About our guest:Jeffrey Kluger, editor at large, oversees TIME's science and technology reporting. He has written or co-written more than 40 cover stories for the magazine and regularly contributes articles and commentary on science, behavior and health. Kluger is the co-author, with astronaut Jim Lovell, of Lost Moon: The Perilous Voyage of Apollo 13, which was the basis of the Apollo 13 movie released in 1995. He is the sole author of seven other books, including The Sibling Effect, published in 2011, and two novels for young adults. Other books include Splendid Solution, published in 2006, which tells the story of Jonas Salk and the polio vaccine; and the 2008 Hyperion release Simplexity: Why Simple Things Become Complex (and Why Complex Things Can Be Made Simple). Before joining TIME, Kluger was a staff writer for Discover magazine, where he wrote the "Light Elements" humor column, and he was also an editor for the New York TimesBusiness World Magazine, Family Circle and Science Digest.Kluger, who is also an attorney, has taught science journalism at New York University.
In this Garage Edition of The Court of Public Opinion, Jeremy Cordeaux tackles the week’s most eyebrow-raising moments — from Anthony Albanese’s bizarre “Joy Division” T-shirt scandal to woke self-censorship, Adelaide’s population boom, and the true cost of Halloween decorations. He also shines a light on beach safety, government waste on defibrillator rollouts, and an explosive Four Corners investigation into child abuse networks. It’s thoughtful, fearless, and classic Cordeaux — saying what others won’t. Topics in this ep; Australia spent $27.6 billion online last quarter Gold and silver prices drop — “October crashes” revisited Prime Minister Anthony Albanese wears a “Joy Division” T-shirt with disturbing Nazi origins Woke meltdown: UK councillor apologises for saying “born and bred in England” Adelaide now Australia’s fastest-growing city — is bigger really better? Halloween decorations harming birds via fake spider web sprays Surf Life Saving report: 154 drownings, none between the flags Defibrillator rollout criticised — 65% of people say they wouldn’t know how to use one Remembering Kerry Packer’s life-saving $20 million donation to equip ambulances Upcoming Four Corners exposé on child exploitation networks in childcare Celebrating the Rising Sun Hotel’s 180th anniversary Trivia and birthdays: Brigitte Bardot, Bill Gates, Julia Roberts, Jonas Salk, Dennis Lillee Reflection on why independent media matters See omnystudio.com/listener for privacy information.
A “trip” on the subway makes for a bizarro story!You never know who's going to turn up in the stories on Elly McGuire's podcast, Shaking The Bushes—Yoko Ono, Jonas Salk, Richard Hatch (Richard Hatch?), even a former President, to name a few—as she shares humorous and often unpredictable autobiographical anecdotes and social commentary about living parallel lives in her "cozy" apartment in Manhattan and her childhood home in Warwick, Rhode Island.What you think might be so different from residing in the biggest city in the world and in the smallest state in the union can actually turn out to be very much the same.Author and adventurist Elly McGuire has traveled the world, rubbed shoulders with celebrated people, and is now "shaking the bushes" of her colorful past.Visit the Shaking the Bushes website.
Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, CPMA, CPC, CMC, ICD-10-CM.Thanks to all of you for making this a Top 15 Podcast for 4 Years: https://blog.feedspot.com/medical_billing_and_coding_podcasts/Sonal's 15th Season starts up and Episode 12 features a Newsworthy spotlight on the Medicare Physician Fee Schedule Proposed Rule for CY 2026.Sonal's Trusty Tip and compliance recommendations focus on NGS' top claim error codes.Spark inspires us all to reflect on hopes and aspirations based on the inspirational words of Jonas Salk.MPFS Proposed Rule for CY 2026:Proposed Rule: https://public-inspection.federalregister.gov/2025-13271.pdf?1752524111Paint The Medical Picture Podcast now on:Spotify: https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3XApple Podcasts: https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id1530442177Amazon Music: https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcastFind Paint The Medical Picture Podcast on YouTube: https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7AFind Sonal on LinkedIn: https://www.linkedin.com/in/sonapate/And checkout the website: https://paintthemedicalpicturepodcast.com/If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing: PaintTheMedicalPicturePodcast@gmail.com
This podcast covers the polio outbreak in the 1950s, along with the subsequent vaccine invented by Jonas Salk. We delve into the spread, the treatments, as well as the eventual vaccine created by Mr. Jonas Salk. There is always more to learn, talk to you soon! Jimmy & Jean
This is the story of Franklin Delano Roosevelt, Henrietta Lacks, Jonas Salk, the March of Dimes, the Tuskegee Institute and their collective effort to eradicate polio from the earth. But the story also touches on Booker T. Washington, George Washington Carver, Lewis Adams, the Hampton School, Basil O'Connor, Elvis Presley, Eddie Cantor, Paul Alexander and Osama Bin Laden.
Margaret talks with Anney Reese about how a group of people made polio vaccines and ended polio but how one guy took all the credit and ruined our understanding of history.See omnystudio.com/listener for privacy information.
Margaret talks with Anney Reese about how a group of people made polio vaccines and ended polio but how one guy took all the credit and ruined our understanding of history. See omnystudio.com/listener for privacy information.
We are back. We did a little traveling and are now back to bring the inspiration. We have three fantastic stories to inspire you. The first is about Dan West and his charity, Heifer International, then we dive into the life of Jonas Salk, the humanitarian scientist who created the first polio vaccine, and finally, we introduce you to a teacher who is teaching her classes the meaning of kindness. Warning, the last one might get you with some happy tears.#BeKind#WeStandWithUkraineSend us a textWe would love to hear from you. Send us your comments or even your own inspirational stories at tangentialinspiration@gmail.com or give us your comments on our website, TangentialInspiration.com.Follow us on our social media:Website: https://tangentialinspiration.com/ Instagram: tangentialinspirationpodcast Facebook: https://www.facebook.com/tangentialinspiration Twitter: https://twitter.com/TangentialInsp1Produced and Edited by Craig Wymetalek
On this Weird Wednesday episode; A pregnant Egyptian mummy that wasn't actually pregnant, a new video game has led to the closing of Japanese shrines, and the missing river otters that are enjoying their freedom. Plus, on This Day in History, Dr. Jonas Salk and the introduction of the polio vaccine 'Pregnant' ancient Egyptian mummy with 'cancer' actually wasn't pregnant and didn't have cancer, new study finds | Live Science New study debunks claims of pregnancy and cancer in ‘Mysterious Lady' mummy | Archaeology News Online Magazine Assassin's Creed Shadows draws attention of Japan's Prime Minister, who says "defacing a shrine is out of the question" in real life, but politicians acknowledge "freedom of expression must be respected" in the game | GamesRadar+ Assassin's Creed Shadows Is Facing Legal Action Due To Shrine Destruction Japanese Shrine Featured In 'Ghost Of Tsushima' Announces Full Tourism Ban After An "Unacceptable Act Of Disrespect Was Committed By Foreigners" Amid Assassin's Creed Shadows' controversies, shrine popularized by Ghost of Tsushima bans all tourists after "unforgivable act of disrespect" | GamesRadar+ NEW Zoo Reports Escaped River Otters River otter duo escapes to explore snowy Green Bay: NEW Zoo watches and waits for their return | WFRV TDIH: History of Salk TDIH: The New Yorker Who Tamed Polio Sponsored by Factor: Use code coolstuff50off to get 50% off your first box plus free shipping. Contact the show - coolstuffcommute@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Hello to you listening in Desert Hot Springs, California!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Motivate Your Monday and your host, Diane Wyzga.Recently a friend said that she was struggling because the job she had she didn't want, the job she wanted she didn't get, so she felt like a failure. Is there an alternative?What if we look objectively at the lost job opportunity as an experiment that didn't produce the expected results. Does that mean it failed? Not if we look at it as a data point, information pointing you in a better direction. Jonas Salk (American virologist & inventor of the polio vaccine) once said, “There is no such thing as a failed experiment, because learning what doesn't work is a necessary step to learning what does.” Or, as the famous American jazz musician Louis Armstrong said, “It's taken me all my life to learn what not to play.” Practical Tip: Think of a time when you believed you had failed but you figured out how to turn that experience into an opportunity and grow toward your better self. How did you do that? What will help you do it again and again? You will because you've got what it takes! You know how to experiment!You You're always invited: “Come for the stories - stay for the magic!” Speaking of magic, would you subscribe and spread the word with a generous 5-star review and comment - it helps us all - and join us next time!Meanwhile, stop by my Quarter Moon Story Arts website to:✓ Check out Communication Services I Offer✓ For a no-obligation conversation about your communication challenges, get in touch with me today✓ Stay current with Diane on LinkedIn, as “Wyzga on Words” on Substack, and now Pandora Radio Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicAll content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved.
In this episode, Therese Markow and Richard Conniff discuss his book "Ending Epidemics," which explores the history of infectious diseases and vaccines. Richard highlights the evolution from ancient humoral theories, which thrived for nearly 2000 years, to modern germ theory, emphasizing the importance of cleanliness and vaccination. He recounts the development of the smallpox vaccine by Edward Jenner and the polio vaccine by Jonas Salk, noting initial resistance and the success of widespread vaccination. He also addresses the current resistance to COVID-19 vaccines, stressing the importance of balancing vaccine risks against disease risks. He also warns of the dangers of withdrawing from global health organizations like the WHO. Key Takeaways: The Semmelweis Reflex is the tendency of people to stick with what they already believe and ignore clear evidence that it's wrong. Smallpox has been eradicated. In many areas, they were still using Jenner's vaccine, which still worked up until 1980. With some viruses, illnesses are dormant but can crop up later in life, such as chickenpox and shingles. Viruses hide in the nervous system When you are thinking about vaccines, think about the disease, and then think about what the relative risk of the vaccine is versus the risk of the disease. "The problem is that people can develop these imaginary problems with vaccines because they do not have any conception of how awful the disease is that the vaccine is preventing." — Richard Conniff Episode References: Ending Epidemics: A History of Escape from Contagion - https://mitpress.mit.edu/9780262552974/ending-epidemics/ The Species Seekers: Heroes, Fools, and the Mad Pursuit of Life on Earth - https://wwnorton.com/books/9780393341324 Connect with Richard Conniff: Professional Bio: https://mitpress.mit.edu/author/richard-conniff-39217/ Website: https://strangebehaviors.wordpress.com/ LinkedIn: https://www.linkedin.com/in/richard-conniff-9689a02/ Connect with Therese: Website: www.criticallyspeaking.net Threads: @critically_speaking Email: theresemarkow@criticallyspeaking.net Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
A “trip” on the subway makes for a bizarro story! You never know who's going to turn up in the stories on Elly McGuire's podcast, Shaking The Bushes—Yoko Ono, Jonas Salk, Richard Hatch (Richard Hatch?), even a former President, to name a few—as she shares humorous and often unpredictable autobiographical anecdotes and social commentary about living parallel lives in her "cozy" apartment in Manhattan and her childhood home in Warwick, Rhode Island. What you think might be so different from residing in the biggest city in the world and in the smallest state in the union can actually turn out to be very much the same. Author and adventurist Elly McGuire has traveled the world, rubbed shoulders with celebrated people, and is now "shaking the bushes" of her colorful past. Visit the Shaking the Bushes website.
In this episode of Better Buildings for Humans, host Joe Menchefski sits down with Yohany Albornoz, a trailblazing neuroarchitect and founder of Discover Neuroarchitecture and Marketer Architect Agency. Together, they delve into the burgeoning field of neuroarchitecture—an interdisciplinary approach that integrates neuroscience and design to create spaces that align with human biology and behavior. Yohany shares compelling insights and case studies, from the healing power of nature views in hospitals to the cognitive boost provided by biophilic classrooms. Listeners will hear about the subtle yet profound impact of architecture on emotions, productivity, and even problem-solving—illustrated by stories like Jonas Salk's groundbreaking polio vaccine discovery. Discover how neuroarchitecture prioritizes well-being, fosters a sense of belonging, and redefines what it means to inhabit a space. Don't miss this episode packed with inspiration for designing spaces that truly serve humanity. About Yohany Albornoz: Yohany Albornoz is a Venezuelan Architect specialized in the intersection of neuroscience and architecture. She holds a Master's degree in Neuroscience for Architecture from Universitat Iuav di Venezia (2021), postgraduate studies in Visual Design and Branding from Artidi, Barcelona (2018), and another Master in Architectural Acoustics from Universidad Ramon Llull (2011). Her early architectural foundations were laid at FAU UCV, Caracas, Venezuela, where she graduated in 2008. As an independent researcher, she contributes as consultant at the University of Texas Rio Grande Valley under the Alzheimer's Disease Resource Center for Minority Aging Research, Neurosciences and Human Genetics, led by Dr. Gladys Maestre. Alongside her research, she is guest teacher in neuroarchitecture courses and is a co-founder of Discover Neuroarchitecture, Human Sensory Studio & Consulting, co-founder of Building Art X, Consulting Services for Public Art Projects, and co-founder of The Marketer Architect Agency, dedicated to commercial interior design. Beyond her professional commitments, she is dedicated to her family as a wife and mother of two, and actively promotes breastfeeding as an advocate for maternal health. CONTACT: https://www.instagram.com/themarketerarchitect/?hl=en https://www.linkedin.com/in/yohanyalbornoz/ Where To Find Us: https://bbfhpod.advancedglazings.com/ www.advancedglazings.com https://www.linkedin.com/company/better-buildings-for-humans-podcast www.linkedin.com/in/advanced-glazings-ltd-848b4625
**It's the Radiotopia fundraiser! We can only make this show with your support. Give now and help support This Day and all the independent shows at Radiotopia. Thank you! https://www.radiotopia.fm/donate**////[Today we're bringing you an episode from the archives]It's February 23rd. This day in 1954, children in Pittsburgh began to receive vaccines as part of the first clinical trials for Dr Jonas Salk's polio eradication efforts.Jody, Niki, and Kellie discuss the arrival of the vaccine, the initial distrust, and the inequities in development and distribution of the vaccine to various communities.Find a transcript of this episode at: https://tinyurl.com/esoterichistoryThis Day In Esoteric Political History is a proud member of Radiotopia from PRX.If you want to support the show directly, you can do so on our website: ThisDayPod.comGet in touch if you have any ideas for future topics, or just want to say hello. Our website is thisdaypod.com Follow us on social @thisdaypod
Discover the fascinating history of vaccines in this episode of History Ignited!
Welcome to Hilary Topper on air. Today we will explore pivotal moments in medical history and their lasting impact on our world today. We will be delving into the story of polio—a disease that once gripped the world with fear and has since become a symbol of the power of vaccines. We'll discuss the polio epidemics of the 1940s and 50s, the groundbreaking vaccines that led to its decline, the emergence of post-polio syndrome, and the current status of polio globally. Polio in Children In the mid-20th century, polio was a name that struck fear into the hearts of families worldwide. This highly infectious disease, caused by the poliovirus, would often lead to paralysis and even death, predominantly affecting children. The epidemics of the 1940s and 50s were particularly severe, with thousands of cases reported annually in countries like the United States. Public pools were closed, and parents kept their children away from crowds, hoping to protect them from this invisible enemy. How it Impacted Me I talk about this topic because it actually affected me personally. You see, my mother, Phyllis Kahn Mass was a polio victim. Her parents thought she got it from a public pool. She was the only one in her class to have it and she was hospitalized for more than a year in an Iron lung. Iron Lung For those of you unfamiliar, the iron lung is a type of negative pressure ventilator, a mechanical respirator that was widely used in the mid-20th century, particularly during the polio epidemics. It was a large, horizontal cylinder that encases most of a patient's body, leaving only the head exposed. The device worked by varying the air pressure inside the cylinder to stimulate breathing, effectively assisting patients who have lost control of their respiratory muscles due to conditions like polio. The iron lung was invented by Philip Drinker and Louis Shaw in 1928 and became a crucial tool for treating respiratory failure caused by polio. During the polio outbreaks of the 1940s and 1950s, iron lungs were a common sight in hospitals, helping patients with paralyzed diaphragms breathe. Although largely obsolete today due to modern ventilators and the near eradication of polio, the iron lung remains an iconic symbol of the era. My Mother I remember my grandmother telling me that she went to the hospital every day but was unable to go near my mother because she had to wear a type of hazmat suit, in fear that she and my grandfather would carry the disease. My uncle was a little boy. He stayed with various relatives. When my mother finally got out of the hospital and came home, all of the friends she once had, were gone. They wanted nothing to do with her or her family. Everyone was a victim. A year or so later, they moved from the Bronx to Long Beach, Long Island. In 1955, Dr. Jonas Salk, developed the first effective polio vaccine. This injectable, inactivated vaccine was a breakthrough in medical science, offering hope to millions. A few years later, Dr. Albert Sabin introduced an oral vaccine, which became widely used due to its ease of administration and effectiveness. These vaccines drastically reduced polio cases, turning the disease from a public health crisis into a manageable condition. March of Dimes I remember my mother telling me about the march of dimes and how important they were to her. The March of Dimes, originally known as the National Foundation for Infantile Paralysis, played a crucial role in the fight against polio. Founded by President Franklin D. Roosevelt in 1938, the organization was instrumental in funding research and supporting the development of the polio vaccine. Through widespread fundraising efforts, including the famous "March of Dimes" campaign, the organization raised significant funds to support scientists like Dr. Jonas Salk, who developed the first effective polio vaccine. This vaccine, announced in 1955, led to a dramatic decline in polio cases and was a pivotal moment in public health history. The March of Dimes' efforts not only helped eradicate polio in the United States but also set the stage for its ongoing mission to improve the health of mothers and babies. While the vaccines were successful in curbing new infections, many who had survived polio were left with lasting effects. Decades later, these individuals began experiencing new symptoms, a condition now known as post-polio syndrome (PPS). PPS manifests as muscle weakness, fatigue, and joint pain, occurring years after the initial recovery from polio. It's believed to result from the gradual deterioration of motor neurons that were previously damaged and then repaired during the original polio infection. Post Polio Although, polio has been nearly eradicated, thanks to the continued efforts of the Global Polio Eradication Initiative, which began in 1988. Through comprehensive immunization campaigns, polio remains endemic in only a few regions. However, vigilance is key, as outbreaks can occur if vaccination efforts wane. The fight against polio continues, with a focus on reaching every child to ensure a world free from this disease. The disease unfortunately still affects those who were victims in their childhood. Although their symptoms improved and many were released from the hospital, when they reached middle age, the symptoms returned as post polio syndrome. Post-polio syndrome, or PPS, is a condition that can develop many years after a person has recovered from polio. It's estimated that a significant number of polio survivors experience PPS, where they encounter new symptoms such as muscle weakness, fatigue, and joint pain. This syndrome arises because the motor neurons that were once damaged and adapted to regain function gradually deteriorate over time. This deterioration leads to the recurrence of symptoms, often affecting mobility and quality of life. Listen in to the rest of the podcast as I also interview Mary McManus, MSW, Author of A Most Unlikely Runner: Inspiration From the Heart of a Warrior, available on Amazon. Mary was also inflicted with the disease and now lives with Post Polio Syndrome. Special Thanks: To our sponsors for making this podcast possible -- The Russo Law Group, Vimazi shoes, Medi-Dyne, and PlayTri.
Steve and Cat talk about Gems on VHS, a YouTube channel for buskers and folk musicians. Dr. Jonas Salk is our Tough SOB this week. Netflix's "Monster: The Eric and Lyle Mendez Story" is our What Ca Watch this week. Shot of the week is bloody Vampire's Kiss. Band of the week is M. J. Lenderman.
MSNBC dragged for desperate attempts to spin Trump's McDonald's appearance Greg Laurie Defends Praying at Trump Rally, Says He'd Do the Same for Harris History Photographed on X: "This is Jonas Salk (1914 - 1995) who decided not to patent his 1955 polio vaccine so that it would be affordable for millions of people who couldn't afford it. As a result, he lost out on an estimated 7 billion dollars. In an interview with Edward R. Murrow, Salk said: "There is https://t.co/3SBBx8WOtV" 8 Words of Warning Ed Stetzer on X: "How should churches define success? Hear from @jdgreear as he explains what a successful ministry really entails. This clip is from RightNow Pastors+, a new training experience from @RightNowMedia for church leaders, coming January 2025: https://t.co/SZgqEwSjRT https://t.co/8Cn1tMP3DA"See omnystudio.com/listener for privacy information.
A priest, an A/C repairman and Ol' Blue Eyes walk into a bar... You never know who's going to turn up in the stories on Elly McGuire's podcast, Shaking The Bushes—Yoko Ono, Jonas Salk, Richard Hatch (Richard Hatch?), even a former President, to name a few—as she shares humorous and often unpredictable autobiographical anecdotes and social commentary about living parallel lives in her "cozy" apartment in Manhattan and her childhood home in Warwick, Rhode Island. What you think might be so different from residing in the biggest city in the world and in the smallest state in the union can actually turn out to be very much the same. Author and adventurist Elly McGuire has traveled the world, rubbed shoulders with celebrated people, and is now "shaking the bushes" of her colorful past. Visit the Shaking the Bushes website.
A “concrete” solution to a more socialized society. Yeah. Whatever. You never know who's going to turn up in the stories on Elly McGuire's podcast, Shaking The Bushes—Yoko Ono, Jonas Salk, Richard Hatch (Richard Hatch?), even a former President, to name a few—as she shares humorous and often unpredictable autobiographical anecdotes and social commentary about living parallel lives in her "cozy" apartment in Manhattan and her childhood home in Warwick, Rhode Island. What you think might be so different from residing in the biggest city in the world and in the smallest state in the union can actually turn out to be very much the same. Author and adventurist Elly McGuire has traveled the world, rubbed shoulders with celebrated people, and is now "shaking the bushes" of her colorful past. Visit the Shaking the Bushes website.
Le vaccin contre la poliomyélite a connu un succès retentissant grâce à l'influence d'Elvis Presley, l'une des figures culturelles les plus emblématiques des années 1950. Le contexte historique est crucial : dans les années 1950, la poliomyélite était une maladie redoutée. La polio, comme on l'appelle souvent, est une maladie virale contagieuse causée par le poliovirus. Elle se transmet principalement par voie fécale-orale, via des aliments ou de l'eau contaminés. La plupart des infections sont asymptomatiques, mais chez certains, le virus peut attaquer le système nerveux central, provoquant des symptômes tels que fièvre, fatigue, maux de tête, et dans les cas graves, paralysie permanente.Le vaccin de Jonas Salk, introduit en 1955, était une avancée majeure, mais il restait le défi de convaincre le grand public de se faire vacciner.En 1956, le nombre de personnes vaccinées était insuffisant pour atteindre l'immunité collective. C'est dans ce contexte qu'Elvis Presley est intervenu. Lors de son apparition à l'émission télévisée très populaire "The Ed Sullivan Show" le 28 octobre 1956, Elvis a accepté de se faire vacciner contre la poliomyélite devant des millions de téléspectateurs. Cet acte public a été orchestré par des responsables de la santé publique conscients du pouvoir de persuasion des célébrités.L'impact de cette démarche a été immédiat et profond. Elvis Presley, à l'apogée de sa popularité, était un modèle pour des millions de jeunes. En se faisant vacciner publiquement, il a non seulement sensibilisé le public à l'importance du vaccin mais a aussi contribué à réduire la peur et la méfiance envers la vaccination. Les taux de vaccination ont augmenté significativement après cet événement, ce qui a aidé à contrôler et à éradiquer la maladie aux États-Unis. EN 6 mois, le taux de vaccination passa de 0,6 à 80 %.La participation d'Elvis Presley dans la campagne de vaccination contre la poliomyélite est un exemple frappant de la manière dont une célébrité peut influencer les comportements de santé publique. Son geste a démontré le pouvoir de l'exemple et a montré comment les figures culturelles peuvent jouer un rôle crucial dans la promotion de la santé publique. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
Email us with any feedback for the show: spark@postion2.comFind more great content like this at: https://www.position2.com/If you like what you here, please drop us a comment!What if you could harness the power of AI to revolutionize drug safety? Join us as Dr. Ashwin Gopinath, MIT assistant professor and co-founder of Biostateai, shares his incredible journey from electrical engineering in India to the cutting edge of biotechnology. Discover how his startup is utilizing generative AI to transform drug safety and toxicity forecasting, and learn about the personal experiences that fueled his passion for healthcare innovation.This episode unpacks the complex yet fascinating world of "omics"—genomics, transcriptomics, proteomics, and metabolomics—and how these different types of biological data are critical to understanding biology. We delve into the challenges of mapping these molecules due to biological complexity and individuality, and explore how large language models in AI offer promising solutions. Dr. Gopinath also sheds light on his startup's recent success in reducing data collection costs and the strategic move towards developing a product-led growth model in biotech.Finally, we discuss the future of drug safety across species and the potential of personalized medicine. Dr. Gopinath provides insights on translating experimental data from animal models to human biology, emphasizing the importance of reducing costs and accelerating data collection. The episode wraps up with a lighthearted game of "Two Truths and a Lie" centered around pharmaceutical mishaps, adding a fun twist to an enlightening conversation. Tune in for a compelling discussion that bridges science, entrepreneurship, and AI, aimed at revolutionizing healthcare.Ashwin Gopinath LinkedIn: https://www.linkedin.com/in/ashgopi/ Ashwin Gopinath X: https://twitter.com/ashwingopBiostate.AI: https://www.biostate.ai/#/Producer: Anand Shah & Sandeep ParikhTechnical Director & Sound Designer: Sandeep Parikh, Omar NajamExecutive Producers: Sandeep Parikh & Anand ShahAssociate Producers: Taryn TalleyEditor: Sean Meagher & Aidan McGarvey #biology #pharmaceuticals #llm #entrepreneur #innovation #growth #sales #technology #innovatorsmindset #innovators #innovator #product #revenue #revenuegrowth #management #founder #entrepreneurship #growthmindset #growthhacking #salestechniques #salestips #enterprise #business #bschools #bschoolscholarship #company #companies #smartgrowth #efficiency #process #processimprovement #value #valuecreation #funny #podcast #comedy #desi #indian #communityWebsite: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/
Double dipping in a man's world requires “extra” effort. You never know who's going to turn up in the stories on Elly McGuire's podcast, Shaking The Bushes—Yoko Ono, Jonas Salk, Richard Hatch (Richard Hatch?), even a former President, to name a few—as she shares humorous and often unpredictable autobiographical anecdotes and social commentary about living parallel lives in her "cozy" apartment in Manhattan and her childhood home in Warwick, Rhode Island. What you think might be so different from residing in the biggest city in the world and in the smallest state in the union can actually turn out to be very much the same. Author and adventurist Elly McGuire has traveled the world, rubbed shoulders with celebrated people, and is now "shaking the bushes" of her colorful past. Visit the Shaking the Bushes website.
What do Steven Spielberg, Albert Einstein, Nikola Tesla and Jonas Salk have in common? They all listened to their inner voice. They all used intuition to guide their work in very creative ways. Steven Spielberg said, “The imagination is the most powerful tool we have. It can create entire worlds from nothing.” And, we know that imagination is a common way intuitive thought shows up And Spielberg is universally known for his unique creations in film and story, which have been guided by his intuition. He said “I don’t dream at night, I dream at day, I dream all day; I’m dreaming for living.” You can be coached to know and trust your intuitive guidance. Learn to master the subjective nature of consciousness, beyond the intellect. Why don’t you enjoy this same magical access to information? Find your own genius, follow your path, and create what you love. Watch https://www.transformationtalkradio.com/watch.html
What do Steven Spielberg, Albert Einstein, Nikola Tesla and Jonas Salk have in common? They all listened to their inner voice. They all used intuition to guide their work in very creative ways. Steven Spielberg said, “The imagination is the most powerful tool we have. It can create entire worlds from nothing.” And, we know that imagination is a common way intuitive thought shows up And Spielberg is universally known for his unique creations in film and story, which have been guided by his intuition. He said “I don’t dream at night, I dream at day, I dream all day; I’m dreaming for living.” You can be coached to know and trust your intuitive guidance. Learn to master the subjective nature of consciousness, beyond the intellect. Why don’t you enjoy this same magical access to information? Find your own genius, follow your path, and create what you love. Watch https://www.transformationtalkradio.com/watch.html
Send us a Text Message.Imagine being swept into the world of cinema by the awe of "Jurassic Park" as a child, with your grandmother by your side, believing every dinosaur to be real. This week on Koffee Chit Chat, we sit down with Emmanuel Carter, the multi-talented actor whose journey into the entertainment industry was sparked by magical movie moments shared with his late grandmother. From these humble beginnings to becoming a notable figure in filmmaking, acting, directing, and writing, Emmanuel's story is one of passion, resilience, and heartfelt dedication.Our conversation peels back the layers of Emmanuel's unique approach to his craft. He dives deep into the importance of script understanding and personal connection to bring authenticity to his performances. Emmanuel also touches on how improvisation has sharpened his reflexive acting skills and the challenges of stepping into roles vastly different from his own personality. For aspiring actors, he offers a goldmine of advice on leveraging modern technology and social media to create opportunities, emphasizing the power of staying true to oneself and one's individuality.And if you think winning an Emmy would be the pinnacle, think again. Emmanuel shares the exhilarating highs and surprising twists of his career, including the unexpected news of an Emmy nomination while at the dentist. His reflections on the vital role of parental support, the importance of a strong mindset, and maintaining good character in the entertainment industry are both inspiring and insightful. To top it all off, we share our enthusiastic recommendation to watch the classic film "The Preacher's Wife," leaving you with an inspiring quote by Jonas Salk. Don't miss this uplifting and insightful episode of Koffee Chit Chat!Support the Show.Hey y'all hey, don't miss the next episode of Koffee Chitchat!!
In this episode, How Jonas Salk used the Plan Do Study Act (PDSA) Cycle to Create the Polio Vaccine, I evaluate the actions Jonas Salk took to develop the world changing polio vaccine and how they parallel and exemplify the Plan Do Study Act or "PDSA" cycle used in scientific and medical studies. Further, I share how we can each implement PDSA in personal and professional areas of our lives.Salk and PDSA:How he planned:Altered his initial influenza vaccine techniques to address polio with the killed virus vaccine conceptHow he did:Salk wrote numerous papers that raised awareness and funds for polio vaccine developmentHow he studied:Reviewed and studied the reaction of vaccine in over a million-volunteer test subjectsHow he actedHe stuck with his concepts, reduced polio instances by ~80%, and expanded polio vaccination to over 90 countriesStay safe, consider the PDSA cycle to improve areas of your personal and professional life, and Godspeed,Kevin
We're pleased to welcome back Jim Ward to the podcast for another This Week in History! Join us as he discusses such events as the Selma March, the Triangle Shirtwaist Company Fire, Three Mile Island, and Jonas Salk's vaccine breakthrough. Are you interested in history? You should check out our History Bites series here: https://tinyurl.com/mcpl-historybites.
The man who defeated Polio --- Send in a voice message: https://podcasters.spotify.com/pod/show/rocky-seale7/message
Polio was one of the scourges of the 20th century. And it mainly struck children. All of a sudden a person contracted polio and suffered terribly for several days; sometimes they recovered, sometimes they died, and sometimes they were left permanently disabled. The most famous polio victim of all time, Franklin Roosevelt, hid his disability from the public. But this story has a true hero: Jonas Salk, who developed a vaccine which led to the almost complete eradication of this dreaded disease. And Dr. Salk never patented the vaccine or earned any money from his discovery.
Hello to you listening in Desert Hot Springs, California!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Motivate Your Monday and your host, Diane Wyzga.Recently a friend said that she was struggling because the job she had she didn't want, the job she wanted she didn't get, so she felt like a failure. Is there an alternative?What if we look objectively at the lost job opportunity as an experiment that didn't produce the expected results. Does that mean it failed? Not if we look at it as a data point, information pointing you in a better direction. Jonas Salk (American virologist & inventor of the polio vaccine) once said, “There is no such thing as a failed experiment, because learning what doesn't work is a necessary step to learning what does.” Or, as the famous American jazz musician Louis Armstrong said, “It's taken me all my life to learn what not to play.” Practical Tip: Think of a time when you believed you had failed but you figured out how to turn that experience into an opportunity and grow toward your better self. How did you do that? What will help you do it again and again? You will because you've got what it takes! You know how to experiment!You You're always invited: “Come for the stories - stay for the magic!” Speaking of magic, would you subscribe, share a 5-star rating + nice review on your social media or podcast channel of choice, and join us next time!Meanwhile, stop by my Quarter Moon Story Arts website to:✓ Check out What I Offer,✓ Arrange your free Story Start-up Session,✓ Opt In to my NewsAudioLetter for bonus gift, valuable tips & techniques to enhance your story work, and✓ Stay current with Diane on LinkedIn.Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicAll content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved.
Enjoy this episode originally posted in January 2021.In 1937, 87 years before the current pandemic forced kids to find ways to learn outside of the traditional classroom, Chicago school children took classes by radio while trying to stay safe from the threat of polio.Support the show for the cost of a cup of coffee.https://www.buymeacoffee.com/chicagohistoryLeave me a voice message - just click on the microphone in the lower right corner here:https://www.chicagohistorypod.comAffiliate Links (anything you buy - not just this stuff - through these links helps benefit the show):A Paralyzing Fear: The Triumph Over Polio in America by Nina Seaveyhttps://amzn.to/3O5mONSThe Polio Pioneer: Dr. Jonas Salk and the Polio Vaccine by Linda Elovitz Marshall and Lisa Anchinhttps://amzn.to/3tYrvlINot a Kindle Unlimited member? Try it here: https://amzn.to/2WsP1GHChicago History Podcast Clothing, Mugs, Totes, & More (your purchase helps support the podcast):https://www.teepublic.com/user/chicago-history-podcasthttps://teespring.com/stores/chicago-history-podcastChicago History Podcast (chicagohistorypod@gmail.com):https://www.chicagohistorypod.comhttps://www.facebook.com/Chicago-History-Podcast-107482214277883https://twitter.com/chicago_podhttps://www.instagram.com/chicagohistorypod/Chicago History Podcast Art by John K. Schneider (angeleyesartjks@gmail.com) and at https://www.instagram.com/angeleyesartjks/Support the show
It's a special edition of the Friday news roundup! There's a lot we could say about this year, but we've decided to focus on the good. We're wrapping up 2023 by highlighting the best stories in the Burgh, including the return of McCutchen and grilled stickies, a bunch of milestone anniversaries, improvements to city landmarks, and a few funny mishaps along the way. Only happy news to close out the year! We always cite our sources: Virginia Montanez wrote about the best things that happened in Pgh in her newsletter, Breathing Space. Some big things we didn't touch on in this episode include last month's election, smoke from the Canadian wildfires, conversations about mental health sparked by Fetterman's hospital stay, the East Palestine train derailment, and the verdict of the synagogue shooting trial. For their 125th anniversaries, friend of the pod Mark Houser talked about the opening of the zoo and how Kennywood became the roller coaster capitol of the world. We interviewed the city's first openly gay police chief, and he shared his coming out story on the podcast. Dr. Jonas Salk was a key figure in developing the polio vaccine, and you can learn more about this work at an exhibit at Pitt Public Health. For another comprehensive list, check out KDKA's lengthy roundup of their biggest stories in 2023. Become a founding member of City Cast Pittsburgh at membership.citycast.fm. Want more Pittsburgh news? Sign up for our daily morning Hey Pittsburgh newsletter. We're also on Instagram @CityCastPgh! Interested in advertising with City Cast? Find more info here. Learn more about your ad choices. Visit megaphone.fm/adchoices
HI FRIENDS!
Jonas Salk's polio vaccine transformed America and the world in ways that seemed unimaginable. But in 1955, there was a moment when everything was in doubt. This week, Josh Levin talks with Dr. Paul Offit about the medical mystery that threatened to derail one of history's most important scientific breakthroughs. Josh Levin is One Year's editorial director. One Year's senior producer is Evan Chung. This episode was produced by Kelly Jones, Evan Chung, and Sophie Summergrad. It was edited by Josh Levin, Joel Meyer, and Derek John, Slate's executive producer of narrative podcasts. Merritt Jacob is our senior technical director. Join Slate Plus to get a bonus 1955 episode at the end of the season. Slate Plus members also get to listen to all Slate podcasts without any ads. Sign up now to support One Year. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jonas Salk's polio vaccine transformed America and the world in ways that seemed unimaginable. But in 1955, there was a moment when everything was in doubt. This week, Josh Levin talks with Dr. Paul Offit about the medical mystery that threatened to derail one of history's most important scientific breakthroughs. Josh Levin is One Year's editorial director. One Year's senior producer is Evan Chung. This episode was produced by Kelly Jones, Evan Chung, and Sophie Summergrad. It was edited by Josh Levin, Joel Meyer, and Derek John, Slate's executive producer of narrative podcasts. Merritt Jacob is our senior technical director. Join Slate Plus to get a bonus 1955 episode at the end of the season. Slate Plus members also get to listen to all Slate podcasts without any ads. Sign up now to support One Year. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jonas Salk's polio vaccine transformed America and the world in ways that seemed unimaginable. But in 1955, there was a moment when everything was in doubt. This week, Josh Levin talks with Dr. Paul Offit about the medical mystery that threatened to derail one of history's most important scientific breakthroughs. Josh Levin is One Year's editorial director. One Year's senior producer is Evan Chung. This episode was produced by Kelly Jones, Evan Chung, and Sophie Summergrad. It was edited by Josh Levin, Joel Meyer, and Derek John, Slate's executive producer of narrative podcasts. Merritt Jacob is our senior technical director. Join Slate Plus to get a bonus 1955 episode at the end of the season. Slate Plus members also get to listen to all Slate podcasts without any ads. Sign up now to support One Year. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jonas Salk's polio vaccine transformed America and the world in ways that seemed unimaginable. But in 1955, there was a moment when everything was in doubt. This week, Josh Levin talks with Dr. Paul Offit about the medical mystery that threatened to derail one of history's most important scientific breakthroughs. Josh Levin is One Year's editorial director. One Year's senior producer is Evan Chung. This episode was produced by Kelly Jones, Evan Chung, and Sophie Summergrad. It was edited by Josh Levin, Joel Meyer, and Derek John, Slate's executive producer of narrative podcasts. Merritt Jacob is our senior technical director. Join Slate Plus to get a bonus 1955 episode at the end of the season. Slate Plus members also get to listen to all Slate podcasts without any ads. Sign up now to support One Year. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jonas Salk's polio vaccine transformed America and the world in ways that seemed unimaginable. But in 1955, there was a moment when everything was in doubt. This week, Josh Levin talks with Dr. Paul Offit about the medical mystery that threatened to derail one of history's most important scientific breakthroughs. Josh Levin is One Year's editorial director. One Year's senior producer is Evan Chung. This episode was produced by Kelly Jones, Evan Chung, and Sophie Summergrad. It was edited by Josh Levin, Joel Meyer, and Derek John, Slate's executive producer of narrative podcasts. Merritt Jacob is our senior technical director. Join Slate Plus to get a bonus 1955 episode at the end of the season. Slate Plus members also get to listen to all Slate podcasts without any ads. Sign up now to support One Year. Learn more about your ad choices. Visit megaphone.fm/adchoices