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Denise is the CEO and co-founder of one of the industry's most respected brands, Fairware. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada's largest outdoor retailer. She is currently a board member of Promotional Products Association International (PPAI) and also a board member of Promocares, a group working to inspire, educate and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry.
Josephine Baran is currently the Director of Outward Bound Canada's Training Academy for Outdoor Professionals which is seeking to create access and training opportunities for groups that have been traditionally under-represented in the outdoor industry. She fell in love with Canada's natural spaces when she moved here as a teenager and firmly believes we are the best version of ourselves when we are outdoors. She led the National Community team for Mountain Equipment Co-op which had the largest series of races in Canada and is happiest when she is running the trails with her dogs, paddling at her cabin in Northern Ontario or snowboarding in the Rockies. About the Training Academy The Training Academy has two levels of fully funded programming, that we are able to offer at no cost to our participants; the Foundations and Essentials level. Foundations offers 6 days of workshops with a strong focus on growing outdoor technical skills and building comfort in the outdoors. There is a 5 day outdoor journey option also. It truly is about creating access for groups and communities that have been traditionally under-represented. The Essentials program offers 10 days of workshops that focuses on a broad range of topics like mental health first aid, trauma informed outdoor leadership and more. It also provides four days of technical training at a basecamp workshop and a ten day outdoor journey. This level readies participants to enter the outdoor industry with the skills to work with the diverse and evolving needs of our population. Diversity in the outdoors resources Kasiama, Jusdith. “On diversity and healing in nature.” The Great Trail. January 30, 2020. Kelly, Ash. “The Adventure Gap: Why minorities are less likely to pursue outdoor recreation.” CBC. June 20, 2018. Brean, Joseph. “Canada's 'adventure gap': Why it doesn't make sense for the great outdoors to be such a white space.” National Post. May 28, 2018. Lockhart, Jessica Wynne. “How to help new Canadians access the great outdoors.” Cottage Life. September 22, 2017. Moye, Jayme. “Jaylyn Gough Asks: Whose Land Are You Exploring?” Outside Online. May 31, 2018. Kloos, Kassondra. “We Need More Women of Color Working in the Outdoors.” Outside Magazine. April 3, 2018. Tariq, Ambreen. “I Would But: I Am The Only Person of Color.” REI Co-Op Journal. February 22, 2018. Baker, Teresa. “Changing Faces of the Outdoors.” Alpinist. October 03, 2017. Kefauver, Olivia. "Diversifying the Outdoors: Brown People Camping." Outdoor Women's Alliance. 2017. Haile, Rahawa. “Going It Alone.” Outside Magazine. April 11, 2017. Tariq, Ambreen. "My Immigrant Story: Loneliness and Empowerment at the American Campground." Outside Online. April 07, 2017. Scharper, Julie. "Nature Fix." National Parks Conservation Association. 2017. Berger, Erin. "To Diversify the Outdoors, We Have to Think About Who We're Excluding."Outside Online. November 20, 2016. Kloos, Kassondra. “We Need More Women of Color Working in the Outdoors.” Outside Magazine. April 3, 2018. Rassler, Brad. “The Adventure Gap and Narratives of Inclusion: James Edward Mills talks about why the face of outdoor adventure must change.” Alpinist. December 21, 2016. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dru Oja Jay is joined by Kevin Harding, one of the organizers of a spirited, hail-mary attempt to save Mountain Equipment Co-op from being sold off to a US private equity firm. Before its assets were sold (and the member list apparently destroyed), the outdoor supplies cooperative had reached an estimated 6 million members and $700 million in annual revenues. Kevin is a public policy professional who works with cooperatives and community enterprises. In this episode, he shares about how tens of thousands of members mobilized to stop MEC's sale, and came very close to being successful. Dru and Kevin also discuss the situation that led to the co-operative's demise, what could have prevented it, and what became of the effort to save MEC. * * * Podcast links: https://anchor.fm/halfpastcapitalism Patreon: https://www.patreon.com/halfpastcapitalism Youtube: https://www.youtube.com/HalfPastCapitalism Twitter: http://www.twitter.com/druojajay Half Past Blog: http://halfpast.dru.ca/
This week on Finding Your Bliss, Life Coach and Bliss Expert Judy Librach is joined by the beautiful, bright, and fascinating Natasha Koifman! Natasha is the President and Founder of NKPR, a full-service public relations, advertising, talent, marketing and digital agency. Natasha created NKPR in 2002 in order to combine her two passions: shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha
Peter ter Weeme is the Chief Social Purpose Officer & Vice President of Player Experience for BCLC, the British Columbia Lottery Corporation. Peter is responsible for the corporation's social purpose commitment, overall reputation management, end-to-end player experience, and marketing strategies. His mandate is to transition BCLC to a purpose-driven organization. Peter is a 25-year veteran of the values-driven marketing, sustainability, and social purpose movement. His professional experience spans the world of corporate, government, and non-profit clients in North America, Europe, and Asia. He has lived and worked in Canada and the Netherlands, as well as India where he advised companies on a range of values-based issues. Previously Peter was the EVP, Purpose and Brand Citizenship for Elevator Strategy (now Palmer Stamnes DDB), a Vancouver-based marketing and communications firm that works at the intersection of data, emerging technologies, and social purpose. With an MBA specializing in environmental management, he has founded two successful consultancies and previously led the marketing and communications at Mountain Equipment Co-op, Canada's national retail leader in social and environmental responsibility. In this episode we discuss: Turning a vice into a virtue The mess inherent in progress The largest non-tax source of revenue for British Columbia The psychological impact of being for something, as opposed to against something Key Takeaways: Early in our conversation, we talked about the importance of transparent dialogue for creating healthy communities while removing stigma and taboo. The Netherlands is a great example of a society that's done that across many areas. For industries like gambling and alcohol, education and transparent dialogue are incredibly important to remove stigma, raise awareness, and provide support for the population that cannot safely partake in these activities. There shouldn't be any shame in opting out. Whether you cannot safely partake, or you just don't want to partake. What does that mean for you? There are small things you can do, for example, next time you're out with colleagues or friends, don't assume everyone wants to drink. Remove having an adult beverage as the assumed default setting. When it comes to protecting the planet and society, collectively we have failed. Talking openly about what's failed and what's broken is the first step in finding a new path forward. You need to know where you are before you can chart a path to where you want to be. The United Nations Sustainable Development Goals show in detail what's broken, and where we need to get to for a sustainable planet and equitable society. As your company works on its ESG strategy, connect that strategy back to the Sustainable Development Goals, to clearly show how you're contributing to collective action to help solve our most pressing global challenges. As your company travels your ESG journey, transparency is incredibly important. Transparency is a fundamental ingredient to create a culture of continuous improvement. This is where internal communication and external ESG reporting come into play. Collectively we're evolving the way capitalism and corporations work, and by doing what's never been done before, there will be failures along the journey. There is no doubt that we will be collectively stronger if we are humbly willing to share our failures openly, so others can learn from them. This transparency does two things: First, it removes the misconception that failure can be avoided on the road to progress; second, we don't have time for everyone to make the same failures along the way. With the collective challenges we're facing, impatience is a virtue. References: Connect with Peter on LinkedIn British Columbia Lottery Corporation (BCLC) GameSense Paper: How is Marketing Different in a Social Purpose Company The Bonfire of the Vanities written by Tom Wolfe The Bonfire of the Vanities directed by Brian DePalma Canadian Business for Social Responsibility End AIDS India The Hero Trap by Thomas Kolster Connect & Share: If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them! If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good! Subscribe to the Purpose and Profit newsletter to make sure you don't miss future episodes. This podcast is for you, the listener. I'd love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at info@KathyVarol.com.
In this week's episode, we welcome Janna Bishop, Co-founder and CEO at Flourist, a premium Canadian dry goods company with a mission to protect Canadian farmlands and create food security for future generations. While Janna worked as an apparel designer at Mountain Equipment Co-op, she started a side hustle selling chickpeas, lentils and wheat from her family's Saskatchewan farm to Vancouver restaurants and retail outlets. In 2014, Janna connected with co-founder Shira McDermott to officially launch Flourist. Now in its seventh year with its flagship bakery located in east Vancouver, Flourist has earned a reputation for transparency, community building and quality ingredients. Follow us on Instagram @someonelikeyoupodcast and visit https://unlessbrands.com/podcast.
INTRODUCTION If you are wondering how to shape messaging that aligns people's actions with the sustainable impact you are building, you are at the right place! Yes, this episode will help you to find the right marketing argument that resonates with your consumers! This episode follows on from episode 18 with Rosemary Cooper and Kate White. If you haven't done it yet, listen to it! As Kate and Rosemary explained it, it is a lot about overcoming the say-do gaptaking a step by step approach to building an evidence-based marketingand testing! We already discussed 3 of the 5 SHIFT factors as key drivers of eco-conscious behavior. Let me give you a brief summary of the SHI of the SHIFT acronym:The S, Social Influence is about making a behavior seem socially desirable in some way, or more commonly engaged in by peers. I really liked the tips Kate gave to avoid backfire effects on this one. The H, Habit Formation is when sustainable choices become part of daily routines. About this subject, Rosemary gave us a very enlightening example about a haha moment of a start-up participating in the SHIFT program.The I, the Individual Self brings the question of how to appeal to what deeply drives individuals. This factor is very related to the different motivations shared in episode 15. I liked how Kate and Rosemary took brilliantly the challenge to put their knowledge in perspective for packaging issues. Just as a reminder: Kate is an academic researcher in marketing and behavioral science and Rosemary works on implementing collaboratively circular business solutions. And they work hand in hand for a SHIFTing Consumer Behaviour program. In the following episode, you will learn:how to use emotions and concrete analogies fitting best your offerwhat is desirable for the future of reusable and single-use packaging and how to activate the SHIFT framework This was a dynamic conversation. And I hope that our laugh will keep your enthusiasm until the very end of this episode… because I will reveal how you can win a nice reward by participating in a contest with a very simple action. Now, let's make room for the F and T of the SHIFT acronym:T for tangibilityand F for Feelings and CognitionAt the end of the previous episode, Rosemary mentioned the sensitivity of people for storytelling while others will look for numbers and facts. RESOURCES MENTIONED IN THE EPISODE:« SHIFT. A review and framework for encouraging ecologically sustainable consumer behaviour», Katherine White & Rishad Habib (2018), SITRA Studies 132, Erweko: https://www.sitra.fi/en/publications/shift/« SHIFT. Sustainable consumer behaviour change workbook», Katherine White & Rishad Habib (2018), Erweko: https://www.sitra.fi/en/publications/shift-workbook/The Culture Shift webpage of Share Reuse Repair Initiative to learn more about the SHIFTing Consumer Behaviour Program: https://www.sharereuserepair.org/culture-shift.html (The SHIFT pilot program report will be available on the same page).Episode #06: Reusable packaging as an asset for brands and their customers with Sophie Liu of Loop, from TerraCycleEpisode #12: When cups initiate a reusable ecosystem to take the waste out of takeout with Cody Irwin of ShareWaresEpisode #17: 3 key benefits of reusable packaging with 5 guests of the 2021 series«Elusive Green Consumer», Katherine White, David J. Hardisty, and Rishad Habib (2019), Harvard Business Review:https://hbr.org/2019/07/the-elusive-green-consumer«How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework», Katherine White, Rishad Habib, David J. Hardisty (2019), Journal of Marketing: https://journals.sagepub.com/doi/full/10.1177/0022242919825649Canadian examples in British Columbia: Ethical Chair,Fulfill Shoppe, Jarr, ShareWares, Reusables, and NadaRePack was mentioned as an international example. Check the direct link to their Decathlon Canada case study: https://www.repack.com/news//case-study-decathlon-canada-click-and-collect. The guests also answered the question formulated in Episode #13: How can branding add value to your journey to sustainability? by Hélène Piette of Dragon Rouge London. PARTICIPATE IN THE #FOLLOWINGTHEMESSAGE CONTEST! 3 elements to send at info@look4loops.com with «#FollowingTheMessage» as the subject: Take a PICTURE of one packaging with a message encouraging sustainable behavior. If it isn't in English, translate it for me, please.Let me know if this message gives you the MOTIVATION and the means to react. Be sure to mention the name of the BRANDHere is an example: Package Free Shop prints this message on their delivery boxes: 'I am not trash. If found in the trash, please return to recycling immediately'. Would you do that or not? Why? (see this link since I can't share a picture on the podcast platforms: https://trashisfortossers.com/the-package-free-difference/) What happens next?If all of the 3 steps are completed, I will SHARE your picture with your comment on social media with the hashtag #FollowingTheMessage. There are 2 CHANCES TO WIN:A draw among the first 20 participants. So, start your packaging hunt ASAP ;0)The person with the picture collecting the most comments, by September 2022, among the series of posts I will create from your submissions. So check the hashtag #FollowingTheMessage, and encourage your network to comment.If you win, you will get notified by email with a personal link to a 25 cad coupon. No ‘garbage' gift, more about an experience in a restaurant, an audiobook, etc. depending on where you are in the world. So, check your inbox from info@look4loops.com! Have fun! ABOUT KATHERINE WHITE FROM UBC SAUDER SCHOOL OF BUSINESSDr. Kate Whiteis Professor of Marketing and Behavioural Science at the UBC Sauder School of Business, in Vancouver, Canada. She is also the Senior Associate Dean of Equity, Diversity, and Inclusion and the Academic Director of the Peter P. Dhillon Centre for Business Ethics. Kate's research focuses on how to encourage ethical, prosocial, and sustainable consumer behaviours. Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association. Kate currently serves as Associate Editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.Kate has consulted on various sustainable behaviour-change projects with organizations such as The City of Calgary, Starbucks, Lululemon, the Share, Reuse, Repair Initiative, TransLink, My Sustainable Canada, BC Hydro, and Mountain Equipment Co-op. ABOUT ROSEMARY COOPER FROM SHARE REUSE REPAIR INITIATIVE (SRRI)Rosemary Cooper has over 20 years' experience advancing sustainable solutions that make business and economic sense while boldly advancing social and environmental goals. In doing so, she often emphasizes collaboration between business, government, and community. Since 2013, she has been catalyzing the transition to a circular economy with a focus on upstream innovations that design out waste and foster lasting and shared prosperity. She is the Project Director of the Share Reuse Repair Initiative whose mission is to build a circular economy that serves as a meaningful waste and climate solution, enables people to “live circular” and foster resilient local economies. It is uniquely focused on bolstering the supply of circular goods and services while cultivating the cultural and consumer demand for that supply. She also teaches the Circular Economy at BCIT's School of Business and provides consulting services on circular innovation and circular living. WHERE TO FIND OUR GUESTS?Kate White's profile: on LinkedIn https://www.linkedin.com/in/kate-white-51721711/ and at UBC Sauder https://www.sauder.ubc.ca/people/katherine-whiteRosemary Cooper's LinkedIn profile: https://www.linkedin.com/in/rosemary-cooper/The contact page of SRRI: https://www.sharereuserepair.org/contact-us.html PODCAST MUSICSpecial thanks to Joachim Regout who made the jingle. Have a look at his work here. I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.
INTRODUCTIONIs your packaging taking an active part in circular solutions? Are you struggling in getting people to adopt sustainable behaviour? What should your marketing look like to motivate your customers to properly reuse, recycle, or compost?In this episode, we have two experts, Kate and Rosemary, who will lead you through the knowledge and methodology summarized by the SHIFT framework.Each letter represents a key marketing factor to shift behaviour in more eco-conscious directions. In this episode, we will cover the 3 first ones, the S, H, and I: Social Influence, Habit Formation, and Individual self. In the next episode, you will explore the F and T: Feelings and Cognition, and Tangibility. All this content was born as a UBC Sauder School of Business academic report for SITRA, to become a workbook, until it was developed into a very supportive and practical program with Share Reuse Repair Initiative.I liked how Kate and Rosemary played with their complementarity to bring extra thought about packaging. So, ready to learn how to get a more evidence-based understanding of your market, and how to set up different clear messages? ABOUT KATHERINE WHITE FROM UBC SAUDER SCHOOL OF BUSINESSDr. Kate Whiteis Professor of Marketing and Behavioural Science at the UBC Sauder School of Business, in Vancouver, Canada. She is also the Senior Associate Dean of Equity, Diversity, and Inclusion and the Academic Director of the Peter P. Dhillon Centre for Business Ethics. Kate's research focuses on how to encourage ethical, prosocial, and sustainable consumer behaviours. Kate was honored as one of the top 5 Marketing Researchers in the world by the American Marketing Association. Kate currently serves as Associate Editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.Kate has consulted on various sustainable behaviour-change projects with organizations such as The City of Calgary, Starbucks, Lululemon, the Share, Reuse, Repair Initiative, TransLink, My Sustainable Canada, BC Hydro, and Mountain Equipment Co-op. ABOUT ROSEMARY COOPER FROM SHARE REUSE REPAIR INITIATIVE (SRRI)Rosemary Cooper has over 20 years' experience advancing sustainable solutions that make business and economic sense while boldly advancing social and environmental goals. In doing so, she often emphasizes collaboration between business, government, and community. Since 2013, she has been catalyzing the transition to a circular economy with a focus on upstream innovations that design out waste and foster lasting and shared prosperity. She is the Project Director of the Share Reuse Repair Initiative whose mission is to build a circular economy that serves as a meaningful waste and climate solution, enables people to “live circular” and foster resilient local economies. It is uniquely focused on bolstering the supply of circular goods and services while cultivating the cultural and consumer demand for that supply. She also teaches the Circular Economy at BCIT's School of Business and provides consulting services on circular innovation and circular living. RESOURCES MENTIONED IN THE EPISODE:« SHIFT. A review and framework for encouraging ecologically sustainable consumer behaviour», Katherine White & Rishad Habib (2018), SITRA Studies 132, Erweko: https://www.sitra.fi/en/publications/shift/ (including the « green consumer perception matrix » on p. 36)« SHIFT. Sustainable consumer behaviour change workbook», Katherine White & Rishad Habib (2018), Erweko: https://www.sitra.fi/en/publications/shift-workbook/The Culture Shift webpage of Share Reuse Repair Initiative to learn more about the SHIFTing Consumer Behaviour Program: https://www.sharereuserepair.org/culture-shift.htmlEpisode #15: Segmenting 7 motivations to better reach your market with Lindsey Boyle of Circular CitizenExample of Fulfill Shoppe, merged with JarrEpisode #12: When cups initiate a reusable ecosystem to take the waste out of takeout with Cody Irwin of ShareWares WHERE TO FIND OUR GUESTS?Kate White's profile: on LinkedIn https://www.linkedin.com/in/kate-white-51721711/ and at UBC Sauder https://www.sauder.ubc.ca/people/katherine-whiteRosemary Cooper's LinkedIn profile: https://www.linkedin.com/in/rosemary-cooper/The contact page of SRRI: https://www.sharereuserepair.org/contact-us.html PODCAST MUSICSpecial thanks to Joachim Regout who made the jingle. Have a look at his work here. I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.
I'm delighted to chat with my dear friend, mentor, bridge builder and change maker Amil Reddy. Amil has worked with organization such as Mountain Equipment Co-op to help them navigate and align their values with Equity, Inclusivity and Diversity. Join me on this wonderful journey of self identification, shifting perspectives and how we can become change leaders and bridge builders in our own communities and kitchen tables.
“Purpose” in business is a daily topic in our newsfeeds. We expect much as shoppers, but are our values and commitments to do right by society and the environment in the way of our desire for what's new in fashion, technology - and the economic means to acquire them? While consumers continue to buy cheap and made-to-fail products, CEOs are under increasing pressure to convince these same shoppers, as well as employees, investors and other partners, that their enterprise is actively addressing important social and environmental concerns. But how do they back that up and avoid the “greenwashing” handle? How do they implement “Purpose” in a way that is fiscally responsible?The TBOR team are joined by the perfect guest host in David Labistour. David navigated the business of purpose as the CEO of Mountain Equipment Co-op from 2008 to 2019 and today as a Board Member of one of Canada's foremost fashion brands, Aritzia.
This episode is also available as a blog post: https://kedugyan3.wordpress.com/2021/04/22/mecmountain-equipment-co-op-and-athletica/
Denise is chief executive officer (CEO) and cofounder of Fairware. Denise got the idea to launch Fairware when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. She is currently a board member of Promo Cares, an industry group with a mission is to inspire, educate and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry and our communities. Mesa, AZ-based Marshall Atkinson is one of the leading production and efficiency experts for the decorated apparel industry. He is the owner of Atkinson Consulting, LLC. As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability. He is a frequent trade show speaker, article & blog author, and is the host for the YouTube show for Jerzees “Adventures in Apparel Decorating”. Atkinson has released four eBooks for the industry: “Top 10 Workflow Tips”, “Shop Basic Info Pack”, “Price for Profit”, and “T-shirt Texture Tricks”. His new book, “Moving Past Disaster” was released in May 2020. For 2020, he has developed the first in a series of online learning courses. “6 Steps to Kill Your Production Downtime” is focused on eliminating costly production downtime with several easy to implement lessons. The eBooks, online courses, as well as his shop coaching plans and several hundred industry blog articles, can be found on his website at https://atkinsontshirt.com/. Marshall also co-founded a decorated apparel industry sales and marketing education company called Shirt Lab, with industry entrepreneur Tom Rauen.
One of the greatest joys I get from hosting this podcast is meeting some incredibly inspiring people, with the goals and ambitions that can reshape our industry. Today's guest is one of those people. A North London native, his first break in fashion occurred in Australia where was an accessories designer for Crumpler. Upon graduating with a BA Honours in furniture and product design, he relocated to Vancouver, Canada where he spent eight years as a technical bag developer for Mountain Equipment Co-op, and most recently as the accessories lead for one of Canada's most accelerated start up fashion brands TenTree. During his time at TenTree, his role gave him the opportunity to visit factories overseas. On his travels to Vietnam and China, he had a meeting that would change the course of his career. And more importantly, change the way in which Chinese factories will operate in the future. What was supposed to be a routine factory audit, became an opportunity to take over a factory to implement a new manufacturing model that builds on sustainability, transparency, and raising consciousness. My guest today is Joey Pringle, the founder of Veshin Factory. He joined me all the way from the UK to talk about how he's transitioning with his new life changing decision, his plans to help rebuild a sustainable manufacturing culture, and uncovering the misconceptions of Chinese manufacturing. Sponsor Before I jump into this episode, I wanted to take a second to thank my sponsors at Bean Bundle, Canada's newest coffee subscription. Before I geared up for this interview I used my french press using beans they sent me from one of the dopest roasters from across the country. Bean Bundle makes it so easy for people like me who drink tonnes of coffee every single day but love to try beans from different roasters. The process is pretty simple...you just visit beanbundle.com , choose how much coffee you want on a monthly basis, medium or dark roast and they ship you different beans from the latest roasters on a monthly basis. Best part is if you live in Canada they ship to you absolutely free and if you sign up using the code BUNDLE10 you'll save 10% your subscription. Now pour yourself a cup of coffee and enjoy this week's episode.
Today's episode of the Cruz Mornings Podcast is brought to by the word LOCAL! The Mountain Equipment Co-op drama, the Sid Buckwold Bridge smells funky, where should a permanent outdoor festival site go in Saskatoon, and another chapter in the Regina/Saskatoon rivalry. Some other fun, non-local stuff too! Superstitions we remember as kids, a flight to nowhere, and Cruz Confused Lyrics!
Chapter 1: The provincial pandemic recovery plan will assist struggling industries, but not all businesses are struggling right now. Guest: Liz Elliott, Principal at Mercer Canada. Chapter 2: John Horgan announcing the provincial pandemic recovery plan yesterday that will also likely be the NDP blueprint for re-election. But will it be enough for an industry that will be struggling to recover in the next couple of years? Guest: Ingrid Jarrett, President and CEO of the BC Hotel Association. Chapter 3: The BC Teachers Federation is taking the province's Ministry of Education to the Labour Relations Board, in an attempt to force changes to the province's back-to-school plan. Chapter 4: Greater Vancouver Board of Trade President and CEO Bridgitte Anderson joins us to talk about the plan, she serves as a member of the Premier's Economic Recovery Task Force. Guest: Bridgitte Anderson, President and CEO of the Greater Vancouver Board of Trade, member of the Premier's Economic Recovery Task Force. Chapter 5: BC has announced a new oral-rinse COVID-19 tests for kids. Infectious disease expert and host of the Super Awesome Science Show Podcast joins us to talk about these new tests. Guest: Jason Tetro, infectious disease expert and host of the Super Awesome Science Show podcast. Chapter 6: Lawyers for Gabriel Klein have announced their client will seek a “not criminally responsible” designation for the murder of 13-year-old Letisha Reimer in Abbotsford in 2016. Klein was found guilty of second-degree murder back in March and sentencing was originally scheduled for next week. Guest: Dave Teixeira, spokesperson for the victim's family. Chapter 7: A man in Ohio has come up with an idea that he says will save trick o'treating this Halloween: a 6ft long candy chute. Guest: Niki Reitmayer, CKNW Contributor Chapter 8: It's taking a lot of people by surprise to hear that Mountain Equipment Co-op is likely about to be snapped up by a foreign business. Why is there so much support for the company? Guest: Dr. Saul Klein, Dean of the Peter B. Gustavson School of Business at the University of Victoria. Chapter 9: If you're looking for something to do this weekend, there's a fascinating film back at the Rio Theatre by popular demand. Guest: Nathalie Bibeau, filmmaker.
Last year it was Mountain Equipment Co-op that topped the list compiled by University of Victoria researchers at the Peter B. Gustavson School of Business. Guest: Dr. Saul Klein, Dean of the Peter B. Gustavson School of Business at the University of Victoria
Dennis Begley is an avid backcountry skier and ultra runner from North Vancouver, BC. As a kid, Dennis loved to play sports and after years of post-secondary education and travelling the world he ran his first 10k. After finishing business school Dennis found himself in a job he hated and decided he needed a change. He applied for a job at Mountain Equipment co-op and his life changed forever. In this episode, we talk about growing up with 2 older siblings, being diagnosed with Crohn's disease at age 12, travelling Europe and Australia, school, working at Mountain Equipment Co-op (MEC), and how he went from couch to 50k...and beyond!!! Follow Dennis on Instagram @Begsler Subscribe to Dennis's YOUTUBE channel: Begsler Follow this podcast on Instagram @Journeytoultrapodcast Follow your host @nicola.gildersleeve email the host: nicola.gildersleeve@gmail.com
Sustainability can be a tough sell, especially in established organizations resistant to change. That's why former journalist and sustainability expert Eric Unmacht uses story design as a foundation of his sustainability strategy work. As he says, it’s easier to make change by working with the existing stories and culture in an organization than by working against them. He should know; he’s spent decades making change at major brands that include Patagonia, Lululemon, Mountain Equipment Co-op and the Vancouver Economic Commission. Today, he’s leading a new initiative to make sustainability in the fashion industry more transparent in his role as the Director of Brand and Retail Performance at the Sustainable Apparel Coalition.In this episode, Eric shares several specific examples of how he’s used story to research, design and test strategy. His practice offers a really clear illustration of relatively quick and easy ways to use story to advance innovation. Through this discussion, we explore what works in this approach and why, as well as where things can go sideways. Eric also unpacks the way he uses skills he developed as a journalist - including being curious, asking good questions and learning to accept that the best path forward may not be the one on which you start out. As we wrap up the episode, he shares some great tips about how anyone can start to use stories to inform and guide their strategic work - and reflects on the need for and power of story design to help us navigate an increasingly complex world.
Entrevue avec Tania Chatila-Amos, conseillère en vente de la Mountain Equipment Co-op de Montréal depuis 2 ans et demi ; nouvellement renvoyée : Licenciement de masse à la succursale de Montréal… il semblerait y avoir une restructuration dans le reste du Canada aussi.
“Today is the slowest things are going to be” On this week’s episode of Uncorked, Steph sits down with the outgoing CEO of Mountain Equipment Co-op, David Lebistour, to look back at what came before his 11 years as CEO, and to look forward to life after MEC. David’s career was not one he could have foreseen, but one common denominator throughout his life has been his openness to change. “If you are open to life as it comes at you, it gives opportunities to go to places that you would never had dreamed of” From his early aspirations of becoming a professional surf-sailor, to working as a designer in South Africa, to immigrating to Canada in his 40s and struggling to find work, to eventually finding a career than aligned with his passion at MEC, David has lived a life full of unpredictable change and adventure, and he has no plans to slow down. Since surrendering to the reality that a career as a professional athlete was not in the cards, David has remained committed to continue learning into adulthood. He has taken on a new athletic pursuit every 5 years since moving to Canada, embracing the activities that British Columbia has to offer. “If I look back on my life, I’ve always striven to be of use, utility, and value, but at the same time, I’ve always maintained a very strong passion in my life. And those two have very seldom been the same thing. My career and my passion have not always aligned, but I’ve always had a very strong passion for the activities that have been part of my life the whole way through … MEC is probably the only time in my life where my passion + my career have lined-up”. David’s Book Recommendation: Man’s Search for Meaning — Viktor Frankl https://www.amazon.ca/Mans-Search-Meaning-Viktor-Frankl/dp/080701429X
The Peter B. Gustavson School of Business at the University of Victoria has unveiled the fifth annual Gustavson Brand Trust Index with key trends suggesting that consumers are more willing to place a brand in a positive light when a company responds to a crisis with honest and authentic remedies. Mountain Equipment Co-op (MEC) led this year's ranking as the most trusted brand in Canada, despite consumer criticism over the lack of diversity in their advertisements. MEC was forthright in acknowledging the lack of representation in how it depicted people in outdoor activities and actively addressed the lack of diversity in multiple ways that helped maintain consumer trust. Facebook's values-based trust score saw a substantial decline from 2018, while Snapchat and Instagram also experienced a decline in standings. This erosion of trust in social media continues from small losses in the 2018 study to much larger distrust amongst consumers in 2019. Social media brands now account for four of the nine least trusted brands in Canada. Guest: Dr Saul Klein Dean and Professor of Marketing & International Business, Gustavson School of Business at the University of Victoria
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Thank you for listening to the Leaders, Innovators and Big Ideas podcast, supported by Rainforest Alberta. The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta. This episode is hosted by April DeJong. April is a serial entrepreneur, a trait she received from her parents who owned a furniture store in Edmonton that she worked at growing up. That experience set the tone for her business life - do it all, do it well. After working in international trade and economic development, April left that career to start a family and work alongside her husband in their award-winning residential design firm, DeJong Design Associates. Over the past year, April started a real estate team with another Realtor who comes from a design background as well. For most people that would be enough, but April also owns and operates a vintage clothing pop-up shop with two of her friends, and she has a boutique graphic design studio. April is now helping her kids launch their own businesses. Rick Weissenborn founded Tools4Boards in 1990 to develop the Pro 500 Ski Vise, a product designed to hold new ski constructions better than existing conventional ski vises. The commercial success of this invention, first sold in Japan through Hong Kong based trading house Jardine Matheson and then globally through Norwegian ski wax producer Swix Sport AS, inspired Rick to invent and manufacture several more products sold for 17 years through Swix Sport and Burton Snowboards. As a former ski racer Rick has always been passionate about skiing and even more passionate about inventing. 28 patents later Rick’s inventions are now the intellectual property behind a comprehensive suite of innovative, award winning ski and snowboard tools, vises and stands sold exclusively under the Tools4Boards brand to a global market through select retailers including Amazon.com, Mountain Equipment Co-op and direct to consumers through the tools4boards website. Awards won in 2018 include the German ISPO Award recognizing only the most exceptional sporting goods for outstanding innovation and Red Dot, the world’s most prestigious design competition dating back to 1955 and one of the top design awards in the world. April has an interesting conversation with Rick about invention v.s. innovation and industrial design, patents and collaboration. Please be sure to share this episode with everyone you know. If you are interested in being either a host, a guest, or a sponsor of the show, please reach out. We are published in Google Podcasts and the iTunes store for Apple Podcasts. We would be grateful if you could give us a rating as it helps spread the word about the show. Credits... This Episode Sponsored By: Zinc Ventures Graphic Design: Mackenzie Bedford Episode Music: Tony Del Degan Creator & Producer: Al Del Degan
Your hosts today: Lynn, Carmel, Marie-Claude and Marc (video of show at bottom) ListenEN_Interview_2-20181109-WIE20 Whither the freedom, and safety, of the press? In Istanbul on Oct 25, 2018, activists protested the killing of journalist Jamal Khashoggi at Saudi Arabia’s consulate in Turkey. (Lefteris Pitarakis/AP Photo) A series of recent events with journalists being shot, imprisoned, murdered, or labelled as enemies of the state, a Canadian lawyer says it's a dark time for journalists. He is calling on the Canadian government to enact new legislation whereby a criminal act against a journalist would carry a stiffer penalty than normal. He says that would send a signal to other nations, but also is asking the Canadian government to levy sanctions on foreign governments that act against a free press. Lynn spoke with Toronto lawyer David Butt. Outdoor sports company embraces"diversity" Mountain Equipment Co-op now has Judith Kasiam as an ambassador after she questioned their white-only marketing earlier this spring. Kasiam is seen above enjoying one of her favourite pastimes.(Instagram/CBC) An upscale outdoor sporting equipment chain says it's time they recognised that Canada is changing. Mountain Equipment Co-op (MEC) president David Labistour apologised to member in a letter for having used "white" models almost exclusively in its marketing campaigns, and promised to change in the future to feature more diverse models. In these excerpts he explains his reasoning. Remembrance: Canada's lead to end the First World War Exhibit photo: With its important road and rail junction, Cambrai was the main enemy supply centre in northern France. Liberating the city would cripple the Germans, and the Canadian attack in the early hours of October 9 caught them by surprise. As the Germans were driven out of Cambrai, they set many buildings on fire. Canadian engineers put out the flames, and the city was freed. (Cambrai, Oct 9, 1918 George Metcalf Archival Collection Canadian War Museum19930012-847 Image colourised by Canadian Colour) It's now known as "Canada's 100 days". From the outset when Canadians were moved into the First World War trenches in early 1915, they earned a reputation as staunch fighters. By 1917, Canadians, led by a Canadian general, were known as fierce fighters, having achieved the first major tactical victory for the Allies at Vimy Ridge where others had failed, again at Hill 70, and again in the mud and mire of the blasted wasteland of Passchendaele. By 1918, Canadians were widely recognized as the best fighting force in the war, and starting that summer were used as the shock troops to push the Germans back, leading and winning every battle up to Germany's surrender. On this 100th anniversary year, the Canadian War Museum has created a special exhibit to mark that campaign. Tim Cook, historian, author, and co-curator explains the term Canada's 100 days. Video of show Images of the week window.jQuery || document.write('
Mountain Equipment Co-op (MEC), is the REI of Canada whose founder wants you to be part of the company, find your purpose and GET OUTSIDE! Raised in South Africa and served in active combat in Angola, his toughest challenge was actually finding a job once he moved to Canada. In this episode we will learn how to define ourselves in difficult moments, find our purpose and how going through tough situations actually fortifies you with a more full life to “suck the marrow out of every experience.” LESSONS: The worst thing you’re going through in your life turns out to be the best Structure your organization to give customers what they need Get off the couch and out the door! Use your profits to give back and improve your community Success is not necessarily measured in dollars Evaluate yourself against who you were yesterday Be better than you were yesterday Come out of experiences with a positive frame of mind As a young person seek a right of passage- embrace discipline and hardship Be of value to your country community and family It’s not about finding happiness, FIND PURPOSE Don’t be too scared to fail Learn how to define yourself in difficult moments Be able to handle tough situations and stress to have a full life Suck the marrow out of every experience Be ready and open for the opportunity, it’s about timing and luck Appreciate today Design your company to caretake the environment This episode of “Spartan Up!” is sponsored by Athletic Greens. Get 20 travel packs free when you order at https://athleticgreens.com/spartan TIME STAMPS: 0:00 Joe Desena tells you why you need to listen 0:23 Athletic Greens 0:38 Sefra, Johnny, Col. Nye and Joe get you ready 1:28 Interview with David Labistour CEO of MEC 2:15 Customers as owners of the organization 3:30 What is co-op structure 4:00 putting money back into the community to get people outdoors 4:50 stop evaluating yourself against other people 6:00 active combat in Angola 7:40 what is purpose? 8:20 how do you find passion? 9:40 how do you define yourself in difficult moments? 10:00 how handling stress leads to a more full life 10:37 Athletic Greens Break 16:55 during hard time: gas in car or buy food? ? 18:35 be ready and open for the opportunity 20:45 designing your company with ecological values 21:04 Sefra, Johnny, Col. Nye and Joe De Sena discuss the interview LINKS: MEC https://www.mec.ca/en/ SUBSCRIBE: Apple Podcasts: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay FOLLOW SPARTAN UP: Spartan Up on Instagram https://www.instagram.com/spartanuppodcast/ Spartan Up on Twitter https://twitter.com/SpartanUpPod CREDITS: Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, and Col. Tim Nye. Synopsis – Sefra Alexandra © 2018 Spartan
IAmy Roberts is OIA’s executive director. Amy was previously the director of sustainability and a member of the executive leadership team at Mountain Equipment Co-op (MEC) where she guided the Canadian outdoor retailer’s commitment to business and product sustainability and innovation. Amy also serves on the boards of The Conservation Alliance, the Canadian Parks and Wilderness Society and the Sustainable Apparel Coalition.
A trained cartographer, archaeologist, and historian, Adam has been namedone of the greatest living explorers and “Canada’s Indiana Jones” by the Toronto Star. He is a professional adventurer, and an explorer in residence for the Royal Canadian Geographical Society and a fellow of The Explorers Club.His exploring career has included mapping rivers, leading expeditions sponsored by the Royal Canadian Geographical Society and Mountain Equipment Co-op, numerous archaeological digs, photographing elusive and rare wildlife, and completing a nearly 4,000 km solo journey across Canada’s Arctic. He is currently finishing his PhD at McMaster University and has authored several books, including the national best seller Alone Against the North.
On Today's BIV podcast, reporters Tyler Orton and Hayley Woodin discuss the not so splashy federal budget. The pair looks at what the government's third budget will mean for the country and for B.C. Later, Tyler and Hayley discuss troubles Mountain Equipment Co-op is facing after consumers realized they were selling products associated with an American gun and ammo manufacturer. See more of Tyler's and Hayley's reporting at www.biv.com/
In 2016, we conducted an extensive series of interviews and surveys to find out how OIA—the outdoor industry’s membership trade association—can best support outdoor companies. What we learned is that our members see us as a convener—the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. We then identified individuals who are already working to move the needle on those issues within their respective companies. Jill Domain, the CEO of Bluesign, David Labistour, the CEO of MEC, and Thomas Chiu of Everest Textiles are represent links in Mountain Equipment Co-op’s sustainable supply chain. Each person and company plays a role in making sure that fabrics used for MEC’s outdoor apparel are responsibly made and procured. And it’s not always the easiest process. Listen as they get in depth about why they choose to work in sustainable businesses, and why collaboration is the key to a clean supply chain. Want to learn more about these individuals and the work OIA is doing to foster collaboration throughout the industry and to catalyze change? Visit outdoorindustry.org/outdoorist to subscribe to our weekly newsletter and our Audio Outdoorist podcast.
This week's episode is fun and frivolous as the Hags chat about making bunnies, Mountain Equipment Co-op, and Katie's elopement in Vegas! A tangent-based discussion on weddings in general fills your earbuds as the Hags catch up after a month-long break from recording to shoot the shit. Lots of giggles in this one. Our obsessions include Navajo textiles and jewelry, collage art and that damn M2M channel we can't shut up about.
Speakers:Dave Robinson… is the Sustainability and Community Involvement Coordinator at Mountain Equipment Co-operative (MEC) in Toronto. David speaks about how its ethical sourcing policy enables MEC to operate in a socially responsible manner. Peter Frampton… As Executive Director of the Learning Enrichment Foundation, Peter was instrumental in the establishment of the Social Purchasing Portal. Peter explains how the Portal allows corporations to leverage existing purchasing power to expand business opportunities for suppliers who provide added social value to their community. Don Wells… teaches in the Labour Studies Programme and Political Science Department at McMaster University in Hamilton, Ontario. Don played a key role in the process leading up to the decision by McMaster to adopt a “no sweat” and fair trade purchasing policy, and speaks about the issues involved in establishing and implementing purchasing polices at universities.Moderated by Darryl Reed, York University. 12/03/08http://socialeconomy.utoronto.ca/podcasts/sp_120308.mp3