Podcasts about price whisperer

Send us a textIn this episode of Pricing Heroes, we speak with Per Sjöfors — also known as The Price Whisperer — and the founder and CEO of Sjöfors & Partners. With over 35 years of executive experience and more than 750 companies advised, Per shares his unique approach to pricing, grounded in behavioral economics, AI-driven insights, and deep market research.We discuss the true impact of tariffs on pricing strategies, the psychological thresholds that influence customer behavior, and why most companies dramatically underestimate how their market perceives value. Per also explains how to avoid the common mistake of adding “tariff surcharges,” how to communicate price increases transparently, and how pricing teams can build resilience in times of uncertainty.Key Topics:Why tariffs don't affect willingness to pay — and what companies must do insteadIdentifying psychological “price walls” to avoid costly volume lossCommunicating price increases with transparency and value framingThe risks of gut-feel pricing and the ethical dilemma of margin paddingUsing behavioral economics to guide modern, data-informed pricing decisionsRecommended Resources:The Price Whisperer: A Holistic Approach to Pricing Power by Per SjöforsThinking, Fast and Slow by Daniel KahnemanMisbehaving by Richard ThalerNudge by Richard Thaler and Cass SunsteinPredictably Irrational by Dan ArielyConnect with Per Sjöfors: LinkedIn: https://www.linkedin.com/in/persjofors/ Website: https://sjofors.com/----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.For more information about AI pricing solutions, visit Competera.ai.

Want to command higher prices and boost your profits? Join host NaRon Tillman on Walk in Victory for a deep dive into pricing power with renowned expert "The Price Whisperer." What's The SECRET To MASTERING Pricing Expertise?This episode explores Warren Buffett's concept of pricing power—the ability to raise prices without losing customers—and how it applies to various industries, from construction to luxury goods. The Price Whisperer reveals how psychology and perceived value influence effective pricing strategies. You'll learn the importance of identifying key differentiators, conducting thorough value research, and truly understanding your market (not just your customers). Discover why itemized billing can be detrimental and gain actionable insights to unlock your pricing power and drive business growth.Key Takeaways:Understanding Warren Buffett's concept of pricing power and its importance.The influence of psychology and perceived value on pricing decisions.How to identify key differentiators and conduct effective value research.Why itemized billing can be counterproductive for certain businesses.Strategies for understanding your market and maximizing pricing power.Timestamps:00:00 Introduction to Pricing Power00:39 Welcome to Walk in Victory01:18 Personal Business Journey06:56 Lessons from the Price Whisperer13:51 Understanding Pricing Psychology22:10 The Importance of Market Research33:01 Final Thoughts and Recommendations38:59 Closing RemarksWant to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here:https://www.joinpodmatch.com/walkinvictoryBook Recomendations'Crossing the Chasm' by Geoffrey Moore'The Innovator's Dilemma' by Clayton ChristensenBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Welcome back to another episode of Spartan Leadership! In this episode, your host Josh Kosnick sits down with Per Sjöfors, also known as "The Price Whisperer," to delve deep into the intricacies of pricing strategies.Timestamps: 0:00 - Intro and the Psychological Struggle of Increasing Prices 0:18 - Incremental Price Increases and Testing New Strategies 0:39 - Evaluating Sales Volume and Margins 0:58 - Welcoming Per Sjöfors: Background and Expertise 1:33 - Per's Journey and the Importance of Pricing in Business 2:25 - Developing a Pricing Process 3:13 - The Impact of Company Actions on Pricing 4:40 - Importance of Pricing Research 6:28 - Common Pricing Mistakes 8:12 - The 1% Challenge and Its Impact on Profit 10:14 - The Psychology of Pricing 12:21 - Real-World Pricing Examples 14:14 - Changing Positioning to Increase Prices 16:05 - The Importance of Profit for Business Sustainability 18:01 - Willingness to Pay and Pricing Research 21:33 - Good, Better, Best Pricing Strategy 24:02 - The Role of AI and Big Data in Pricing 28:00 - The Perception of Value in Service-Based Businesses 30:29 - Using OKRs to Align Company Vision and Pricing 34:34 - Final Advice for Struggling Businesses 36:17 - Resources and Books for Pricing Strategies 42:30 - Unpopular Beliefs and Final ThoughtsAbout Our Guest: Per Sjöfors is a globally recognized expert in pricing strategies and the founder of Sjöfors & Partners. Known as "The Price Whisperer," Per has dedicated his career to helping companies optimize their pricing and boost profitability. Originally from Sweden and now based in Los Angeles, Per brings a wealth of knowledge and unique insights into the world of pricing.Connect with Per Sjöfors:Website: sjoefors.comLinkedIn: Per SjöforsTwitter: @PriceWhispererDon't forget to like, subscribe, and leave a comment! Let us know what you found most valuable from this episode. Share this video with fellow entrepreneurs and business leaders who can benefit from these insights.CONNECT WITH ME HERE:FacebookInstagramLinkedInTwitterTikTokYouTube SUBSCRIBE TO THE PODCAST HERE:Apple PodcastsSpotifyYouTube

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummaryIn this episode, guest Per Sjofors, also known as the "Price Whisperer," shares his expertise on pricing strategies to drive business growth. Sjofors highlights the importance of strategic pricing, how it significantly impacts profits, and the common mistakes companies make when determining prices. He explains the necessity of understanding the holistic effects of business decisions on pricing and offers practical tips like using price anchoring and avoiding cost-plus pricing. The conversation also delves into why companies should shift focus from competing on price to delivering greater value, and how profits should be reinvested to enhance business competitiveness.Visit https://sjofors.com/pricing-strategy-services to learn more about Per's books, courses, and services, download his "Seven Easy Steps to Successfully Increase Prices" guide, and get the "Top 10 Mistakes in Pricing Research" guide.Chapters00:09 Meet Per Sjofors: The Price Whisperer00:54 The Importance of Pricing in Business01:45 Per's Background and Journey04:31 Common Pricing Mistakes08:09 The Power of Pricing Strategies12:08 Real-World Pricing Examples16:40 The 1% Challenge and Pricing Leverage23:39 Understanding Buyer Behavior24:28 The Benefits of Raising Prices25:51 Pricing Strategies for New Companies26:48 Market Research and Customer Insights29:08 Case Studies: Pricing Success Stories34:40 Effective Pricing Presentation Techniques40:28 Resources and Final ThoughtsVisit https://sjofors.com/pricing-strategy-services to learn more about Per's books, courses, and services, download his "Seven Easy Steps to Successfully Increase Prices" guide, and get the "Top 10 Mistakes in Pricing Research" guide.#pricingstrategy #pricingstrategies #podmatch #solopreneur #successmindset #successhabits #believeinyourself #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast

Welcome to the DYB Podcast! In this episode, we dive into the world of pricing with thought leader Per Sjofors, author of "The Price Whisperer." Per discusses the most common pricing mistakes companies make and shares valuable tips for painting contractors to effectively price their services. He emphasizes the importance of differentiation and building value to avoid being seen as a commodity. Per also provides a unique method for contractors to determine the price range that potential customers are willing to pay. Tune in to learn how to strategically price your services and maximize profitability. Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/dyb-podcast PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/

Welcome to the DYB Podcast! In this episode, we dive into the world of pricing with thought leader Per Sjofors, author of "The Price Whisperer."  Per discusses the most common pricing mistakes companies make and shares valuable tips for painting contractors to effectively price their services.  He emphasizes the importance of differentiation and building value to avoid being seen as a commodity. Per also provides a unique method for contractors to determine the price range that potential customers are willing to pay.  Tune in to learn how to strategically price your services and maximize profitability. Get your free copy of Steve's book, just cover the $6.95 S&H: https://dybcoach.com/free-dyb-book/

Welcome to the Inner Edison Podcast, where today's episode, features an enlightening conversation with renowned pricing expert Per "The Price Whisperer" Sjofors. In this episode, we delve into the art and science of setting the right prices through research and understanding customer behaviors – both buyers and non-buyers. Sjofors, who brings an impressive background from engineering to CEO roles, shares insider stories of his journey to becoming a pricing legend in the business world and how a nickname from a network group member stuck. Get ready to explore the dangers of price wars, glean insights from a company in LA that saw a surprising volume increase after quadrupling their prices, and learn how pricing strategies can redefine your product's perceived value and customer satisfaction. From the luxury lifestyle industry and moves away from commoditization to Sjofors' fascinating book "The Price Whisperer," this conversation is packed with valuable tidbits for both your business and personal life. Further, Ed and Per discuss the common pitfalls in retail perceptions like the large container sizes at Costco, the relevance of loss leaders, and the complexities of B2B pricing consulting. We'll navigate through real-world examples, entrepreneurial spirit, and the hard truth about the trials of business and self-security. Tune in to this episode of the Inner Edison Podcast to uncover the secrets behind successful pricing strategies, the importance of perceived value, and the critical lesson that every aspect of your business influences your pricing. Whether you're a small business owner, a new entrepreneur, or just curious about the world of pricing, join us for a conversation that promises to shift your thinking and perhaps your pricing strategies, too! Follow Ed on all social media outlets @EdParcaut Need more information? Please visit https://www.edparcaut.com #EdParcautPodcast #ThePriceWhisperer #PricingStrategy #PerSjofors #InnerEdison #ValuePerception #CustomerSatisfaction #PricePsychology #Entrepreneurship #SelfCreatedSecurity #PricingPower #MarketDevelopment #PricingConsulting #BusinessInsights #CrossPriceElasticity #CompetitivePricing #PricingResearch #RetailStrategies #PriceWars #BusinessGrowth #SalesVulnerability #Decommoditization #PricingPerceptions #CostcoPricing #LossLeaders #SalesGrowth #ImmigrantEntrepreneurship #TestBeforeYouInvest #BusinessModeling #MarketDynamics #SignedValue #PricingWisdom

Imagine unlocking the secret to pricing your products just right – that sweet spot where your profits soar and your customers feel they're getting an incredible deal. That's precisely what we're helping you achieve in our enlightening discussion with the Price Whisperer. We cover why it's paramount to offer different pricing for various customer segments and the pitfalls you need to dodge while setting prices. Get to grips with the art of ensuring enough profitability while growing your business and how to hit that perfect balance between competitive pricing and optimal profit. But we don't stop there! We plunge into the heart of pricing strategies and the crucial role of knowing your customer base. The Price Whisperer hands out some precious tips for finding potential customers in places you wouldn't usually think of – your neighborhood Starbucks, perhaps, or LinkedIn if you're into B2B services. And what about competing with big, well-established brands? It's a daunting prospect, but we've got you covered. Learn how to set yourself apart with premium pricing and carve a unique niche for yourself in a crowded marketplace. No matter your industry, this episode is a must-listen-to boost your pricing proficiency and profitability!This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

In the competitive world of business, one often overlooked aspect can significantly impact your success: pricing. Join us in this enlightening episode of "The Scaling Edge" as host Michael Brooks engages in a riveting conversation with Per, renowned as "The Price Whisperer." Discover the secrets behind crafting pricing strategies that can take your business to new heights.Meet Per, an experienced entrepreneur who has cracked the code on pricing strategies. Having run several successful companies in Europe and the U.S., he delves into how pricing experiments paved the way for his groundbreaking approach. Per explains that pricing isn't just about numbers; it's about behavioral economics. Learn how understanding consumer psychology can lead to better pricing decisions and customer loyalty.Uncover the delicate balance between pricing too low and pricing too high. Pear illustrates the consequences of both ends and reveals the sweet spot that can maximize sales and profitability. Explore real-world success stories that demonstrate the impact of Per's strategies. From a SAS company quadrupling its prices to a growth journey from $10-12 million to $180 million, discover how strategic pricing can drive astonishing growth.Discover how pricing can influence your customer base. Per reveals how pricing strategies can help filter out price-sensitive customers and attract those who truly value your offerings.Per's insights can benefit businesses of all sizes, from startups to established companies. He provides actionable takeaways to help you embark on a journey towards better pricing and enhanced business profitability.Don't miss this opportunity to learn from "The Price Whisperer" himself. Whether you're an entrepreneur, business owner, or someone curious about the hidden dynamics of pricing, this episode offers valuable insights that can transform your business's success trajectory.

Whether you're a small business owner or part of a larger organization, understanding the science of pricing can help you take your business to the next level. Pers Sjofors, "the Price Whisperer" and a serial entrepreneur, shares insights on pricing strategies, the impact of pricing on customer perception, and the process of conducting pricing experiments.  In this episode, you'll learn:  The importance of pricing in driving profitability and growth The role of emotions in customer purchase decisions The science of behavioral economics and its application in pricing strategies Ways to communicate price increases to customers effectively The impact of pricing on customer perception and value proposition CONNECT WITH PERS Website LinkedIn The Price Whisperer: A Holistic Approach to Pricing Power by Pers Sjofors Unlock Your Pricing Power Masterclass CONNECT WITH LISA Subscribe to the so much more newsletter.  One-idea-at-a-time to move you from where you are now... to beyond where you believe you can be.  LinkedIn Profile  Instagram Website

The Fastest Way to Profitability is Pricing Pricing your product or service can be a challenge. Often times businesses will spend tremendous amounts of money trying to price right only to go with a gut feeling about the right price. What is more most of the research on right pricing focuses on learning from their current customers and fails to address the question or the answer as to why prospective customers are not buying. Sure, there are pricing formulas that are espoused in business schools when it comes to pricing, but sadly most of the textbook formulas are theoretical more than practical as the vast majority of the authors have never actually run or owned a business. In this episode of A New Direction one of the top 50 global thought leaders and influencers on sales and Forbes Business Council Thought Leader Per Sjofors a.k.a. the Price Whisperer joins us to keep us from leaving money on the table because of pricing and at the same time keep customers from leaving the table all together. Per's book, "The Price Whisperer: A Holistic Approach to Pricing Power" is one of the most comprehensive books on pricing that I have read to date.  The Price Whisperer makes a strong case that price is the fastest way to profitability.  But to get there is going to take some work and effort. The Price Whisperer also clues us in that there are behavioral economics that come into play when it comes to pricing.  The fact is that all purchasing decisions whether B2B or B2C are actually emotional.  We want to believe as buyers that we make logical purchases, but the fact is our brain and emotions dictate the triggers that cause us to buy. Why is this so important?  Because when you understand how the buyer buys and you understand the value proposition of your product or service then pricig becomes the fastest way to profitability.  And yet we often think of buyers as acting rationally which is not supported by the research Per offers in his book. So then how do we arrive at the right price?  Per takes us through a variety of research scenarios whether you are B2B or B2C that you can apply to help you find the right price for you product or service.  And if you are a small business...listen in to the show, because The Price Whisperer helps you do low cost research that will help you get there. Thank you to our sponsors of A New Direction! EPIC Physical Therapy is are newest sponsor, and when it comes to physical therapy they are the premier therapists and have a premier facility. Whether you have that nagging injury from gardening, just want to be in better shape, or you are an elite athlete that needs to get back to your sport.  EPIC Physical Therapy will help you meet your goals.  EPIC Relief.  EPIC Recovery.  EPIC Physical Therapy.  YOU can learn more by going to www.EPICpt.com and Linda Craft Team, REALTORS…for more than 38 years they have given thousands of clients from all over the world legendary customer service.  Always finding ways to serve their clients and community better Linda Craft Team, REALTORS use the latest technology to help home sellers and home buyers with their goals. Located in the Greater Raleigh Research Triangle Park of North Carolina they can help you where ever you live.  Click on over to www.LindaCraft.com Find out why they are known as the “Legends of Customer Service”.  There is a reason why 1000's of people from all over the world choose Linda Craft Team and keep coming back for all their home selling and buying needs and investments. They are the locally owned, unaffiliated company that is world renown.  Learn more by going to www.LindaCraft.com Have you been wondering if you a coach is right for you?  You may have heard of coaching, but maybe not sure if it is right for you, or maybe you don't completely understand how it works. Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone's...

Welcome to our business growth podcast! In this episode, we'll be sharing valuable strategies and tips on how to double your profits in your business. Whether you're a small business owner or an aspiring entrepreneur, this video is packed with practical insights to help you achieve financial success. What can everyday entrepreneurs learn from the Price Whisperer? Our Guest Per Sjofors shares how changing your pricing by as little as 1% can have a profound difference in your company's profits. Some businesses have grown 10X in as little as 3 years. Don't be timid with pricing, but make your business different  Prediction of Sales + Buyer Attributes + Product/Service Attributes = THE RIGHT CUSTOMERS “For the average company, a 1% increase in price equals an 11.3% increase in profit. Have you ever failed to change anything 1%? Don't miss out on this opportunity to learn from an industry leader and take your business to the next level. Follow our channel for more valuable content on business growth, profits, and success stories. Join our community of like-minded individuals and start making positive changes in your business today! Who is Per Sjofoers? Per is a thought leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. His new book, “The Price Whisperer - A Holistic Approach to Pricing Power” is available at booksellers nationwide and online. More can be found on www.sjofors.com Shout out to our sponsors  A Advanced Services & Fuse Networks  We appreciate your continued trust in our podcast and support. Without you, our #podcast wouldn't be possible.  

Join host Zorina Dimitrova on the Grownlearn podcast as she sits down with Per Sjofors, renowned pricing expert and thought leader known as "The Price Whisperer." In this insightful episode, Per shares his extensive experience running companies in Europe and the US, conducting pricing experiments, and helping thousands of clients transform their businesses and achieve remarkable results through strategic pricing. Uncover the secrets behind influencing customer perception of value and boosting sales at higher price points. Zorina engages Per with burning questions, such as the key pricing mistakes to avoid, the inspiration behind Per's journey into the field, and why pricing errors occur in the first place. To to the Pricing MasterClass.

“You can never have too much education.” - Per SjofersPer Sjofors, aka “The Price Whisperer”, is the Founder of Sjofors & Partners.Pricing has always been an interest area for Per. As a serial entrepreneur, running companies in Europe and the US, he did pricing experiences. Some of these worked spectacularly well, some did not work at all. As a result, Per founded his company out of his frustration that what business schools teach about pricing is too abstract, and too academic for a business executive to act on. Likewise with books about pricing. Consequently, he set out to make pricing practical and actionable, and this stems from a deep understanding of how the 4 Ps of Marketing interact and how changes in one of the Ps affect Price. Since then, he has been at the forefront as a pricing thought leader, taking a very different view on everything pricing. Per is an author of “The Price Whisperer - A Holist Approach to Pricing Power” and is a sought-after speaker for a variety of conferences and business circuits.Per is a member of the Forbes Magazine Business Council, a member of the C-Suite Network, appears regularly on podcasts and business radio shows, and gets quoted regularly in the financial press, including Inc Magazine, The Street, Fortune Magazine, Industry Week, Business Insider and the Financial Times. His new book “The Price Whisperer - A Holistic Approach to Pricing Power” is available on Amazon here: https://amzn.to/3nX1BJmPrior to founding his own company, Sjofors & Partners, Per had more than 25 years of CEO experience, driving companies to rapid, profitable growth, where he gained an appreciation for the importance of optimal pricing. More can be found on www.sjofors.comClick here to subscribe to The Deep Wealth Podcast to save time and effort.SELECTED LINKS FOR THIS EPISODESjoforsPer "The Price Whisperer" Sjofors - Thought Leader and Pricing Strategy Advisor - Forbes Business Council | LinkedInBOOK: The Price Whisperer: A Holistic Approach to Pricing Power: 9781637351178: Sjofors, Per: BooksCockroach Startups: What You Need To Know To Succeed And ProsperFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy CallResources To Have You Thrive And ProsperThe Deep Wealth Podcast brings you a wealth of world-class thought leaders who share invaluable resources and insights. Click the link below to access the resources, gear, and books that either our guests or the Deep Wealth team leverage to increase success:https://www.deepwealth.com/thriveContact Deep Wealth: Tweet @JeffreyFeldberg LinkedIn Instagram Subscribe to The Deep Wealth Podcast Email podcast[at]deepwealth[dot]com Help us pay it forward by leaving a review.Here's to you and your success!As always, please stay healthy and safe.

https://youtu.be/-tp3qjubg8k Per Sjofors is a six-time CEO, pricing expert, and author of The Price Whisperer: a Holistic Approach to Pricing Power. We talk about price anchoring, the mistakes businesses make with pricing, and how low prices can potentially scare away customers.  --- Discover Your Pricing Mistakes with Per Sjofors  I welcome Per Sjofors to our show, who is a six-time CEO, pricing expert, and author of The Price Whisperer, A Holistic Approach to Pricing Power. Welcome to the show, Per.  Thank you very much, Steve. And I'm happy to be here. And I hope we're going to have a good conversation that's of interest and entertaining for the audience. Well, that's the goal. That's definitely the goal. So let's see if we can have that. I'm sure we will. So let's dive in. And I'm very curious about your journey because it doesn't sound like it was an obvious one to become what you call a price whisperer. You have been a serial CEO of different companies and you got to the point where I guess you must have discovered that pricing is important because now you talk about that. So please tell us a little bit about your journey, how did you arrive at becoming a pricing expert? First of all, let me tell you this, that the price whisper is not something that I invented. I was called the price whisper so many times that I eventually decided to adopt the moniker, but it's not something I invented. But my journey is I'm natively Swedish and I got my first CEO job to establish and run a company in Switzerland, in Zurich. That was really a challenge because suddenly I was tasked with starting a company that I've never done before, tasked to be the CEO that I've never done before, tasked to develop the company to sort of a powerhouse in B2B businesses over Europe that I've never done before. And it was in, you know, in Zurich. So it was in German and I don't speak German. So it was really challenging, but as challenging as it was, it was also so exciting, you know. So that's the first step on my journey. Next step was that I was really bought over by our main competitor, which was a Japanese company. So I ended up being CEO of the European subsidiary of that company out of London and over about a three-year period I managed to quadruple sales. And then it was time to sort of jump over the pond here and initially I established and ran a division of a fairly large public company. And while I was very the company around me died, so it didn't help us very much. But, and then I had another four, I think, CEO jobs, maybe five, before I do what I do. And in all of those instances, we did some experiments with pricing. And some of those experiments were very successful, like next quarter revenues are up 25%, others were complete duds. And what I had learned in business school and could read about pricing was so theoretical and academic that it was useless information. It didn't help us to understand why some experiments worked and others didn't. So 15 years ago, I decided I was too old and too opinionated to be a hard gun, so I set up my own practice and develop the process that would make every pricing experiment a success. So what is it about pricing experiments which makes them difficult to codify and to kind of systemize so that anyone can do it? Or maybe it is codifiable. So why was it not tangible, the success early on? Was it a hit and miss process and how, how do you discover how to make it an intentional . This is this is how most companies if if they do pricing experiments, and many of them don't, if they do pricing experiments they theythey sort of adjust the The process I developed is much more scientific, if you like, because everything you do in your company is eventually expressed into your customer's willingness to pay, right? And if you have, for example, if you have marketing messages that are not effective, your customers are not going to have a very high willingness to pay,

Per Sjofors, also known as "The Price Whisperer," shares his extensive background in pricing and how he conducts experiments on pricing in various companies. In this episode, you will learn the importance of realizing that pricing makes a difference and not relying on gut feel or competitive pricing, how pricing fits into a company's overall branding and marketing strategy, and Per's tips for successfully raising prices without losing current clients.https://sjofors.com/https://sjofors.com/the-price-whisperer-bookWe're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com

Pricing a product or service properly encompasses many factors. Today's guest is a pricing strategist who's here to shed light on this important topic. Dave Bookbinder goes Behind The Numbers with Per Sjofors.  Per, aka “The Price Whisperer”, is a thought leader in how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. Get Per's new book, The Price Whisperer – A Holistic Approach to Pricing Power here. In this episode, Per explains what drives pricing power and explains the psychology behind a buyer's willingness to pay. Per also shares the impact that pricing power has on business value and private equity holding periods, and more! About the Host: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He's a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.”  

In this episode, I talk to Per Sjofors on:✨  How he started his entrepreneurial journey✨ Why pricing can make or break your company✨  What are the common misconceptions when it comes to pricing your products✨ What are some of the mistakes solopreneurs make?✨ Some pricing tips you can implement for your businessDon't forget to subscribe to my podcast and leave a review if you liked this episode! ✨Buy my book, Zero to Four Figures, here: https://www.themarketingnomad.co/books/zerotofourfiguresA bit about me:My name: Prithvi MadhukarPseudonym: The Marketing NomadI'm a marketer, business owner, entrepreneur, author of Zero to Four Figures: Lessons Learned by a Broke CEO, podcaster, youtuber, Etsy Shop Owner, Skillshare Teacher, and influencer with a zest for life, passion for marketing and an aim to travel the world while building my business empire ❤️Say Hi! to me:Instagram -  https://www.instagram.com/themarketingnomadLinkedin -  https://www.linkedin.com/in/prithvimadhukar/Skillshare -  https://www.skillshare.com/r/user/themarketingnomad?gr_tch_ref=on&gr_trp=onPodcast - https://podcasts.apple.com/us/podcast/the-marketing-nomad-show/id1531854014YouTube -  https://www.youtube.com/channel/themarketingnomadMy Etsy Shop:  https://www.etsy.com/shop/TheMarketingNomadCoConsulting Services I offer:Social Media Marketing | Website Marketing | Content Marketing | Email Marketing: https://www.themarketingnomad.co/packages☕ Buy me a coffee if you'd like! ☕https://www.buymeacoffee.com/marketingnomadDISCLAIMER: You are absolutely not required, ever! However, if you liked this episode and you want to say thank you, then this is just me keeping that option open :) I am grateful for anything but please never feel like you have to! :)About our Guest:Per, aka “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press.https://sjofors.com/https://www.linkedin.com/in/persjofors/Support the show

Small business owners are faced with a myriad of decisions every day - and one of the most challenging decisions is how to price products and services. Is this price too low? Is this price too high? How do we know we're getting what we're worth?   Today's guest is going to pull back the curtain on the mystery that is price-setting. Per Sjofors, aka The Price Whisperer, spent years running companies and doing experiments on pricing. Some were successful. Some were complete duds. And everything he read in business school didn't shed any light on why some worked and some didn't.    So he took it upon himself to figure it out, and now his company is helping clients 5x - 10x their revenue in just a few years.   In this episode, he explains why pricing should be the centerpiece of your business strategy, how you can leverage it to attract the type of customers you want, and how you can earn the right to charge higher prices. He also gives some real-life examples of how some big names use “fighting brands” to reach new markets and how fear plays a significant role in the purchase-making process.   We say this often, but this is definitely an episode you'll want to listen to with pen and paper at the ready!   What You'll Learn: The power of branding when it comes to prices The concept of Pricing Power Why you shouldn't price based on competition A practical strategy you can use to find the best average price for your product or service Why the price isn't always the deciding factor for some buyers (or, at least, the ones you WANT to attract) Price anchoring and how it can have a considerable impact on your business …and much more!   Favorite Quote: “Price selects your customers.” -Per Sjofors Connect with Per: His book, The Price Whisperer: A Holistic Approach to Pricing Power is available on Amazon and other major retailers.  You can also connect with him on his website, www.sjofors.com, or LinkedIn: https://www.linkedin.com/in/persjofors/     How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you're looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review.  

Per Sjöfors is the founder and CEO of Sjöfors & Partners, a thought leader in everything pricing, driving growth, sales volume, and profits. His team of pricing consultants has profound knowledge of pricing strategies validated by powerful AI software to produce the pricing strategy services you most definitely need. They work with globally recognized brands on ways to gain pricing power through comprehensive analysis and pricing strategy methods. Forming marketing and sales strategies with tactics to transform companies to their next best level. Per is a sought-after speaker for various conferences, part of the Forbes Business Council and The C-Suite, appears regularly on podcasts and radio shows, and gets routinely quoted in the financial and business press. His new book "The Price Whisperer - A Holistic Approach to Pricing Power" is an Amazon best seller. When Per started experimenting with pricing, some of those experiments were very successful, pushing revenues up 25%, but they didn't understand why these experiments worked. 15 years ago, he set up his own shop and decided to develop a process that would make every pricing experiment a success. Creating a holistic view of how to price correctly, driving higher revenue, sales volume, and higher profits.Pricing is an art, combining process and science. Most people try to simplify the pricing model, thinking about the cost of the goods. But you actually need to price above your cost. The problem is that the costs have nothing to do with the value that you deliver, whether that is a service or a product. The willingness to pay means that you can measure how much people are willing to pay for the value you deliver. When you price accordingly. Your sales volume will increase, your revenues will increase and your shareholder value and profitability will increase all at the same time. The way we work as humans is that we cannot compare numbers. If you think about how many websites set up prices, they start with a low price, and then as you read left to right prices go up. That is wrong. What you want to do is start with a high price, which is called price anchoring. As you read left to right and top to bottom that's going to be the first price you see, which makes what appears after that more affordable. This will lead to higher sales volume, as opposed to doing it the traditional way, where you have an anchor, which is lower than the rest of the prices, leading to a lower willingness to pay and a lower sales volume.Create a value stack, starting with 10,000 where customers see that first, then 6000, then the 4000, which will increase sales of both the 4000 and the 6000. What you really want to do is have a mega-large package for 30,000, which nobody will buy. Just there as an anchor point. One of the most successful anchor points was when Apple introduced ‘the watch' a few years back. The normal Apple watch was 349 bucks which had exactly the same electronics as the limited edition in a gold case for 17,000. But it wasn't there to be sold. It was there as an anchor point. To do this properly, have pricing as a centerpiece in your business strategy. Within an organization, the company's profit comes from only three variables, the total cost, the total sales volume, and the price of what you sell. Of the three, the price has the highest leverage that impacts profit the most. If the organization, from a managerial and executive point of view, knows how small price changes will change the profitability of the company, you will take your company to the next level. In this episode:[01:23] Per, "the Price Whisperer" explains why he has this titleHe developed a process that would make every pricing experiment a successThe holistic view of how to price correctly

Episode 160 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Why it's time for your MSP to fire a tech 06:44 How to make tech news relevant to your clients and prospects 13:54 A pricing expert on how to accelerate your growth 27:02 A great book recommendation about transforming your leadership skills Featured guest: Thank you to Per Sjöfors, the Price Whisperer, for joining me to talk about how to accelerate your MSP's growth. Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. His new book, “The Price Whisperer - A Holistic Approach to Pricing Power” is available at booksellers nationwide and online. Connect with Per on LinkedIn: https://www.linkedin.com/in/persjofors Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out about Paul's MSP Marketing Edge service: https://www.mspmarketingedge.com Thank you to George Smith from Augmentt for recommending the book It's Your Ship by Michael Abrashoff: https://www.amazon.co.uk/Its-Your-Ship-Management-Anniversary/dp/145552302X https://ca.linkedin.com/in/george-smith-augmentt Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1H

Price Points... too high?  Too low?   Don't even know where to start?  Per Sjofors is here today to discuss the mistakes people make when pricing your products and services and what the right method is!  He's also got a book, The Price Whisperer!  #thebusinessofsalespodcast #thebusinessofsales #sales #marketing #salesbusiness #salescoaching #salescoach #salescoaching #businessgrowth #businessconsultant #consultant #simstrainingandconsulting #morrissims #insurance #financialservicesindustry #businesscoach #clientretention --- Support this podcast: https://podcasters.spotify.com/pod/show/tbospodcast/support

If you run any kind of business, setting the best price for your services can be tricky. Start out at the wrong price and you will struggle. If it's too ... The post A Visit With the Price Whisperer | Ep 096 appeared first on Leadership Powered by Common Sense.

Per Sjofors. Schaufers. Per, “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press.

Per Sjofors is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He has run companies in Europe and the USA and conducted business in over 40 countries. At all those firms he conducted pricing experiments - some successful and some not so. 15 years ago he decided to develop a process that would make every pricing experiment a success. Famously known as The Price Whisperer, he has become THE thought-leader in everything related to transforming companies and driving unsurpassed business results by better pricing.  In this episode I get into a detailed discussion with Per covering:- Common pricing mistakes business owners make & what to do instead- How to gain pricing power & stop leaving money on the table- How to successfully increase prices & keep customers happy- Strategies for increasing sales at higher price pointsThis is a must lesson for business owners & stakeholders at every level!Enjoy!Links:Roberto on Instagram http://www.instagram.com/robertorevillalondonTailoring Talk on Instagram http://www.instagram.com/tailoringtalkpodcastBuy the book The Price Whisperer: A Holistic Approach To Pricing Power by Per Sjofors here: https://www.amazon.co.ukConnect with Per at https://www.persjofors.comCredits:Tailoring Talk intro and outro music by Wataboy on PixabayTailoring Talk Edited & Produced by Roberto RevillaSupport the show

In today's episode, we will explore the science of pricing and how to stop leaving money on the table.Our guest today is Per Sjofors. Also known as “The Price Whisperer”, Per is a thought leader and author in how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker and appears regularly on podcasts and business radio shows. Over 15 years ago, Per developed a process for conducting pricing experiments. While many business schools teach pricing in a separate or detached activity, Per believed that it needed to be integrated with customer targeting, product and/or service features, marketing channels and messages, and sales channels and methods.https://sjofors.com/pricing-strategy-services Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

The biggest lever in your business is Pricing. A small change in price can result in a dramatic increase in profits. Listen in as our guest shares the math. Pricing is much more emotional than rational, and we don't want to race to the bottom and be the lowest-price competitor.   Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes More about making profitability simple: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Bio: Per Sjofors, aka “The Price Whisperer”, is the Founder of Sjofors & Partners. He did not invent this moniker, but was often called “The Price Whisperer” by former clients, friends and acquaintances. So he decided to adopt it!   Per started his entrepreneurial journey when he moved from his native Sweden to Switzerland to establish and run a company. Something he never had done. In a country where he did not know the language… He grew the company to several millions in revenue but was eventually recruited to take over leadership of the London based European subsidiary to a Japanese electronic manufacturer, where he quadruped revenue over a three year period.   Per is an author of “The Price Whisperer - A Holist Approach to Pricing Power” and is a sought-after speaker for a variety of conferences and business circuits. He is a member of the Forbes Magazine Business Council, a member of the C-Suite Network, appears regularly on podcasts and business radio shows, and gets quoted regularly in the financial press, including Inc Magazine, The Street, Fortune Magazine, Industry Week, Business Insider and the Financial Times.   Links: www.sjofors.com Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ First 2 chapters of Profit First: https://sendfox.com/rocky This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Per is a thought-leader in everything pricing strategy and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. His new book, “The Price Whisperer - A Holistic Approach to Pricing Power” is available at booksellers nationwide and online.     Do you want to get the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/   Support the show on Patreon:  https://patreon.com/mspradio/   Want our stuff?  Cool Merch?  Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com   Follow us on: Facebook: https://www.facebook.com/mspradionews/ Twitter: https://twitter.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ LinkedIn: https://www.linkedin.com/company/28908079/

In today's episode Judith Germain speaks to Per Sjofors (known as The Price Whisperer) about how to avoid the commodity death spiral. They discuss how you can tell what price the market will bear, and the problems with price testing. They also talk about how business leaders can transform companies by making their pricing practice as the centrepiece of their business strategy. Per explains the difference that concentrating on the right 1% can make on your profits! You have to listen to find out what he means! Per Sjofors, aka The Price Whisperer, is a serial entrepreneur, thought leader and best selling author in everything related to product or service pricing. Listen to the conversation whether you are a not for profit (concerned about donations) or a for profit company. Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

Sales and Cigars Episode 74 Per “The Price Whisperer” Sjofors Walter sits down with Per “The Price Whisperer” Sjofors best selling author and Pricing Strategy Consultant. Per started his own firm to help midmarket companies and large companies grow their business. One company he helped, grew from a $10 million company to a $130 million and another $100 million dollar company grow to over a billion dollars. Per talks about using pricing, market research and messaging to help companies understand they can raise their prices significantly while losing very few customers and growing the business. Per has a brilliant mind and is a great storyteller, if you are a CEO an entrepreneur a sales leader or you just love a success story. Go grab a cigar and a cocktail and strap in for another great episode of Sales and Cigars. Connect with Per Sjofors www.sjofors.com www.persjofors.com https://www.linkedin.com/in/persjofors/ per.sjofors@sjofors.com Google:  The Price Whisperer https://sjofors.com/7-easy-steps-to-successfully-increase-prices https://sjofors.com/the-price-whisperer-book  August 8th Kindle Version Connect with Walter Crosby: https://www.linkedin.com/in/walterlcrosby/ https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee https://helixsalesdevelopment.com/ https://helixsalesdevelopment.com/podcast/ walter@HelixSalesDevelopment.com

Show Notes: Why docs can't ask for what they are worth? How to present price? How to package treatments? Why not to give stuff for free? Why get copay before visit? Book Recommendation: Predictive Irrationality - https://www.amazon.com/dp/0061353248/ref=cm_sw_em_r_mt_dp_S61GGC986FTWG4F5FXKP Price Whisperer - https://www.amazon.com/dp/B0B8SWYTHP/ref=cm_sw_em_r_mt_dp_27P7ESDHV0BDGPE7S8RJ Podiatry Practice Mastery - podiatrypracticemastery.com Thanks for tuning in! -Don --- Send in a voice message: https://anchor.fm/drpelto/message

In this episode, I interview Per Sjofors the Founder, and CEO of Sjofors & Partners, Inc. based in Los Angeles, United States. Per has set up his business to provide predictive pricing strategies that increase revenue and growth. With over 23 years of experience in running a business, Per has decided to change his career and apply his knowledge in pricing by creating his own pricing consultant firm. Sjöfors & Partners, Inc. was established in 2007 and has been running for over 15 years with 5 FTEs. Per has said that growing a small business requires a passion for what you do to become successful in managing your business. So he says, “Entrepreneurs need to be passionate about what they're doing.” This Cast Covers: Predict sales volume, revenue, and profits at different prices with great accuracy. Willingness to pay for research. Expert in setting prices in a way you don't leave money on the table. Running companies in Europe and in the US and doing experiments with pricing. Developed a European-wide business and grew about 6 million in 3 and a half years. Part of different network organizations. Learning more about price imaging/price anchoring. Learning how to become a tough and smart leader. Helping entrepreneurs explore the art of pricing and fast marketing. Wrote a book called “The Price Whisperer” to approach pricing power. Links: Per's Linkedin  Per's Facebook Per'sinstagram Additional Resources: Sjofors The Price Whisperer by Per Sjofors  Crossing Chasm by Geoffrey Moore      Quotes: “The price itself sets an expectation of the value of quality.” —Per Sjofors “You can't leave things for and just hope they do themselves they don't.” —Per Sjofors “Always try to hire people that are smarter than you.” —Per Sjofors “If you run a company and certain team knows the simple calculation, a lot is going to change in the company.” —Per Sjofors “If you don't have passion for what you do, you're not going to succeed.” —Per Sjofors     Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0   

About Per SjoforsPer, aka “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press.If you would like to know more about Per, “The Price Whisperer” check out the links belowhttps://sjofors.com/https://www.linkedin.com/in/persjofors/I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jAI will be releasing new episodes every Tuesday and Thursday! 

Per Sjofors is a six-time CEO, pricing expert, and author of The Price Whisperer: a Holistic Approach to Pricing Power. We talk about price anchoring, the mistakes businesses make with pricing, and how low prices can potentially scare away customers.    Time Stamps [00:40] Per's entrepreneurial journey [04:08] Specific problems with modern pricing strategies [07:00] Reasons why pricing is critical for business success [09:56] How to develop a practical pricing framework [12:03] The risk of overcomplicating pricing [13:59] When and when not to hide prices on your website [16:11] The psychology behind hidden prices [18:19] What is price anchoring, and is it effective? [22:42] How to defend and justify your pricing [27:01] Can low prices scare away customers? [28:37] The drawbacks of attracting price-sensitive clients [30:52] Parting thoughts    Links and Resources Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Per's Book - The Price Whisperer: A Holistic Approach to Pricing Power Per's LinkedIn Persjofors.com

sjofors.com 210-972-1842 text "course" to learn how to make 6 figures on one land deal, Text "Hive" to get added to weekly meetings. Text "apple" to schedule a 1-on-1 call with Anthony & Daniel. Text "land" to join The Million Dollar Land Mastermind Sign up at hivemindcrm.io Need Inbound Real Estate Leads. www.hiveleads.io Follow Us On YouTube https://www.youtube.com/channel/UCbulcrC4WbOy5Fzu0eWzNVQ/?sub_confirmation=1 Follow Us On Instagram https://www.instagram.com/hivemindcrm/ Follow Us On TikTok https://www.tiktok.com/@hivemindcrm?lang=en Join The FB Group https://www.facebook.com/groups/137799891494707 Help support the show https://anchor.fm/hivemindcrm/support --- Support this podcast: https://anchor.fm/hivemindcrm/support

How to right price their product or services is something that companies, consultants, and businesses always keep working on. Per "The Price Whisperer" Sjofors, Founder of Sjöfors & Partners and Thought Leader and Pricing Strategy Advisor, Forbes Business Council, shares with us his insights and learnings on how companies can use pricing to drive higher growth, sales volume, and profits. Watch here: https://youtu.be/qbLK_rbTIoo Listen on top podcast platforms here: https://pod.link/thekajstudio For instant updates on Lives and episodes follow/subscribe me here on this platform, on YouTube at https://bit.ly/3jm0q2N, or on my LinkedIn Page The KAJ Masterclass LIVE, and do tell a few friends if you can. --- Send in a voice message: https://anchor.fm/kaj-studio/message

Customer segmentation is one of those key activities that companies spend a fair amount of time doing. They will investigate their existing customers and their market to determine which customer profile is the most desirable, meaning the customer profile the company believes has the greatest need for its product or service will lead to the easiest or highest sales. But in almost all cases, when companies do customer segmentation, they don't include the most critical aspect: what the various customer segments are willing to pay. This means that more often than not, companies are doing customer segmentation based on pure demographics—consumer demographics or business-to-business demographics. That's simply not good enough. --- Support this podcast: https://anchor.fm/diane-winbush/support

Per, aka “The Price Whisperer”, is a thought leader and author in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press.Together we break down common business mistakes when created new product pricing. How are you developing your pricing with your new product?Per helps us break down all of it and ways we can determine the actual value of our product. Need help determining pricing strategy for your business? Check out his website:https://sjofors.com/pricing-strategy-servicesAre you interested in learning more from Per? Check out his book using the link below!https://www.simonandschuster.com/books/The-Price-Whisperer/Per-Sjofors/9781637351178Welcome to today's show! Take a moment to like and subscribe to our show. Get ready for topics of Faith, Family, Freedom , Finance, and Fun! It is time to live A Brodacious Life! We invite you to subscribe to our show on the platform of your choice. Find us on Instagram at @ABrodaciousLife and online at ABrodaciousLife.com. The show may be over, but your journey now begins! See you next week.

Pricing is very important to your business's profitability and brand. You really need to know your market in order to price your product efficiently. Do your paid research, find your differentiators, and start maximizing your profitability. Join Mitch Russo as he talks to the Price Whisperer, Per Sjofors about the importance of properly pricing your product. Per is the founder and CEO of Sjöfors & Partners, Inc. He is also the author of The Price Whisperer. Learn what questions to ask your customers when it comes to finding your price. Discover why it's important to differentiate yourself from the competition. And find out what expectation bias is. Learn all of that and more in today's episode.Love the show? Subscribe, rate, review, and share!Here's How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

August 10, 2022 African American Online Sales Lamar Tyler and Per The Price Whisperer Sjofors

The Relationship Between Value, Customer Experience, and Price Shep Hyken interviews Per Sjöfors, aka "The Price Whisperer," Co-founder of Sjöfors & Partners and author of The Price Whisperer - A Holist Approach to Pricing Power. He shares how companies can use pricing to drive higher growth, sales volume, and profits by providing a great customer experience. Top Takeaways:   ·      There is a direct correlation between how much a company can charge a customer and the level of customer experience. ·      How you present your product or service, and your value messages drive customer satisfaction, customer experience, and how much customers are willing to pay.   ·      Any company has profitability based on three variables: total cost, sales volume, and price. Out of the three, price has the highest leverage on profitability.   ·      Pricing drives satisfaction. Often higher prices lead to more satisfied customers than lower prices. Many companies compare themselves to others in their industry and start doing the same. But, if you give a compelling reason why your price is more than theirs, you're going to win customers over.   ·      And Pers talks about the mistakes companies make when pricing affects the customer experience. Check it out! Quote:  "A satisfied customer with good experiences is more likely to be willing to pay higher prices than somebody who is dissatisfied (if that customer ever comes back)."   About:   Per Sjöfors, aka "The Price Whisperer," is the Co-founder of Sjöfors & Partners and author of The Price Whisperer. He is a thought leader and author on everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Per Sjofors, the Founding Partner and CEO of Atenga, talks about increasing your sales at higher prices and finding desirable customer profiles through a data-driven pricing strategy. He is known as “The Price Whisperer” who is passionate about driving his clients' sales and profits higher by better pricing. Per works with small to mid-sized company CEOs who have concerns about the effective pricing parameters. He brings years of experience in running companies and conducting pricing experiments to deliver data-driven market and pricing strategies. This process allows companies to find desirable customer profiles and increase their sales at higher prices. If you're running a company and you don't want to leave money on the table, you should consider reaching out to Per Sjofors by visiting his website at https://atenga.com/ or https://www.linkedin.com/in/PerSjofors. Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

How you set your pricing strategy affects your profitability, ability to break even, and your chance at success. Per Sjöfors is the author of The Price Whisperer and CEO of Sjöfors & Partners. Per has made it his life's work to make pricing practical and actionable, and has helped over 600 clients substantially increase sales and profits. He joins host Laurie Barkman to discuss his firm's methodology of buyer psychology, market research, and machine learning, and how this ties into pricing, affecting sales volume, customer segmentation, profitability, and company valuation.   Listen in to learn more about: Why competitive based pricing may not always be the best strategy Value based pricing based on the value customers accrue and are willing to pay for Factoring practical behavioral economics into pricing Ensuring your products/services are priced to attract high value customers How slight price adjustments can improve profitability exponentially The relation between value perception and price   Show Links: https://sjofors.com/ https://www.persjofors.com/   About Succession Stories Podcast Succession Stories is hosted by Laurie Barkman, the Business Transition Sherpa-- guiding business owners through the process from "transition to transaction." Learn more at https://smalldotbig.com  Book a 1:1 Advisory call at: www.meetlauriebarkman.com lbarkman@smalldotbig.com   We appreciate your support...subscribe, share, and post a review to share what you like about the show!     Is this the year to sell your company? Don't leave your exit to chance. Stony Hill Advisors works with owners like you to get ready and maximize value when you're ready to sell. Visit www.stonyhilladvisors.com/podcast for a complimentary business valuation.

Are you leaving money on the table? Gain insight into leveraging the perception of value while increasing customer satisfaction: learn to employ best practices and research into the behavioral economics driving purchasing decisions to establish your pricing power. In the latest episode of Strategy Sprints Podcast. The CEO Show. we had The Price Whisperer, Per Sjöfors and he explores:

Per Sjöfors set-up his own company and decided to use his interest in pricing and develop a process to make sure that every pricing experiment is successful. The process consists of different kind of market research, online market research, to find the monetized value that a client is willing to pay for a product or a service.

If you're going to transformatively innovate, if you're gonna make something that changes the world, disrupt your industry, you better have a good sense of how to price it.So today, we're lucky enough to have Per Sjöfors who has affirmed by his own name, Sjöfors and Partners, a stellar record since 2008, in helping companies find the price point that matches the value point

Pricing has always been an interest area for Per. As a serial entrepreneur, running companies in Europe and the US, he did pricing experiences. Some of these worked spectacularly well, some did not work at all. As a result, Per founded his company out of his frustration that what business schools teach about pricing is too abstract, too academic for a business executive to act on. Likewise with books about pricing. Consequently, he set out to make pricing practical and actionable, and this stems from a deep understanding how the 4 Ps of marketing interact and how changed in one of the Ps affect Price. Since then, he has been at the forefront as thought leader in everything pricing and he is a sought-after speaker for a variety of conferences and business circuits. Per appears regularly on podcasts and business radio shows and gets quoted regularly in the financial press, including Forbes, Fortune Magazine, Inc., Industry Week, Business Insider and the Financial Times. Prior to Atenga, Per had more than 25 years of executive management experience where he gained an appreciation for the importance of optimal pricing. More can be found on www.sjofors.com https://sjofors.com/pricing-strategy-services

Pricing has always been an interest area for Per. As a serial entrepreneur, running companies in Europe and the US, he did pricing experiences. Some of these worked spectacularly well, some did not work at all. As a result, Per founded his company out of his frustration that what business schools teach about pricing is too abstract, too academic for a business executive to act on. Likewise with books about pricing. Consequently, he set out to make pricing practical and actionable, and this stems from a deep understanding how the 4 Ps of marketing interact and how changed in one of the Ps affect Price. Since then, he has been at the forefront as thought leader in everything pricing and he is a sought-after speaker for a variety of conferences and business circuits. Per appears regularly on podcasts and business radio shows and gets quoted regularly in the financial press, including Forbes, Fortune Magazine, Inc., Industry Week, Business Insider and the Financial Times. Prior to Atenga, Per had more than 25 years of executive management experience where he gained an appreciation for the importance of optimal pricing. More can be found on www.sjofors.com https://sjofors.com/pricing-strategy-services

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Barry Moltz is an author, radio talk show host, and motivational speaker. He primarily helps small business owners get unstuck through his decades of entrepreneurial experience obtained from his own business ventures, including consulting for various other entrepreneurs. Barry is a member of the Entrepreneurship Hall of Fame; has appeared on many TV and radio programs, such as CNBC's “The Big Idea with Donny Deutsch” and NPR's “The Tavis Smiley Show”; and has taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. He applies simple and strategic steps to facilitate change as a small business expert, passionate about helping business owners grow and be more profitable. If you're a small business owner who's not entirely sure where to go next or what to do, consider reaching out to Barry Moltz by visiting his website, https://barrymoltz.com/, and going to https://www.linkedin.com/in/barrymoltz/. Sean Erwin is the founder of Convurt Coaching. He helps entrepreneurs to identify their own unique value so that they see more success with their sales. Sean has been involved in inside sales for almost 20 years and has a passion for helping real estate pros, entrepreneurs and online coaches win more business through purposeful, value-driven sales. Having the right mindset, strategy and process are what Sean focuses on in order to increase sales conversions and the overall bottom line. If you want to have higher sales conversions without the boring scripts and strategies and you are not being successful, you should consider reaching out to Sean Erwin by visiting his website http://convurtcoaching.com and going to https://www.linkedin.com/in/serwin/. Per Sjofors the Founding Partner and CEO of Atenga. He is known as “The Price Whisperer” who is passionate about driving his clients' sales and profits higher by better pricing. He works with small to mid-sized company CEOs who have concerns about the effective pricing parameters. He brings years of experience in running companies and conducting pricing experiments to deliver data-driven market and pricing strategies. This process allows companies to find desirable customer profiles and increase their sales at higher prices. If you're running a company and you don't want to leave money on the table, you should consider reaching out to Per Sjofors by visiting his website at https://atenga.com/ or https://www.linkedin.com/in/PerSjofors. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

What mistakes do companies make when pricing their product or service?   So many companies are leaving money on the table. A small price increase can generate a significant change in profitability. How can a company follow price optimization for competitive advantage and increased profitability?   Mistake: Companies often incentivize their salespeople on revenue generated, rather than on profits.   Mistake: Many companies fear the uproar of a price change and hold prices at the same level for too long, ignoring changes in costs, competitive environment and customer preferences.   Keeping customers informed of price changes can, in reality, be a component of good customer service.   Tell us about Predictive Sales Analysis.  ABOUT PER SJOFORS Per Sjofors is a thought leader in everything pricing and a sought-after conference keynote speaker. Founder of Sjofors & Partners and an expert in data-driven predictive pricing, he appears regularly on podcasts and business radio shows and is quoted in the financial press including Forbes, Fortune Magazine, Industry Week, Business Insider and the Financial Times. During over 25 years of executive management experience he gained an appreciation for the importance of optimal pricing. As a serial entrepreneur, running companies in Europe and the US, he led pricing experiments. Some worked spectacularly well.   Contact Per Sjofors at: https://sjofors.com/ ABOUT HOST, NINA SUNDAY Author of 'Workplace Wisdom for 9 to thrive', podcast host, Nina Sunday frequents the speaking stage on the subject of on transforming team culture, presenting in-person in Australia/New Zealand and from a professional studio virtually to international audiences.   With a Bachelor of Arts and Diploma in Education, and graduate of the 3-year program of the Australian Film, TV and Radio School, Nina worked as Production Manager in television, before founding Brainpower Training Pty Ltd, leading a team of Facilitators Australia-wide.   Nina is a past chapter president of Professional Speakers Australia, a CSP (Certified Speaking Professional) and twice-certified CVP (Certified Virtual Presenter) and can present virtually for any timezone.   Book Nina as a speaker for your conference visit https://ninasunday.com .  Brainpower Training's face-to-face in Australia and online globally on Productivity, Communication, Leadership or Change will take your team to the next level. Visit: https://www.brainpowertraining.com.au/training-topics/ Follow Nina Sunday: LinkedIn: https://www.linkedin.com/in/ninasunday/ Instagram: @ManageSelf_LeadOthers Twitter: @ninasunday Learn more about your ad choices. Visit megaphone.fm/adchoices

Every venue is undergoing some form of conversation about re-evaluating their pricing strategy in light of the world's reopening from COVID-19. What data should teams be looking at to properly price and package their inventory? Per Sjöfors is one of the world's leading experts on pricing and positioning products for maximum profitability, and in this fascinating session, he reveals the mechanics of price anchoring, bundling, and the Decision Landscape that must be factored into every pricing decision. He also offers a FREE downloadable guide at the end of the program to those interested in getting pricing RIGHT as well as keeping customers happy. A very timely podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Per Sjofors, also known as the “The Price Whisperer” ™ joins me on the show to talk about increasing prices while keeping your customers happy.  Before moving to the US in the mid-1990s, Per ran a couple of companies in Europe. After moving, he also ran a couple of companies in the US....

Interview w/ the Price Whisperer, Per Sjöfors per.sjofors@atenga.com