Podcasts about trek bicycles

Andrew Walworth, Tom Bevan, and RCP White House correspondent Phil Wegmann discuss Kamala Harris' campaign appearance at the US border with Mexico today and Ukrainian president Volodymyr Zelensky's visit at the White House yesterday and meeting with Donald Trump this morning in New York City. They also talk about Phil's exclusive reporting on the conflict between the Heritage Foundation, which sponsored Project 2025, and the initiative's former director Paul Dans. Then, Andrew Walworth talks to RCP national political correspondent Susan Crabtree about her latest stories on the Secret Service, including recent House members' saying that the agency's unwillingness to deploy aerial drones played a factor in both recent assassination attempts against Donald Trump and the latest on a Secret Service agent accused earlier this week of sexual assault against a Harris staffer. And wrapping it up, RCP contributor Charlie Stone talks to John P. Burke - president of Trek Bicycles about his latest book "A Bold Plan for America: 14 Nonpartisan Solutions Based on the Facts".

On today's podcast, Tech Editor Jason Schroeder brings you a pulse check on the state of our beloved mountain bike industry. Last week, during the Sea Otter Classic, he chatted with some industry folks from Santa Cruz Bicycles, Maxxis Tires, Feedback Sports, Transition Bicycles, Industry Nine, Orbea, FSA Components, Trek Bicycles, Hunt Wheels, and Privateer Bikes. And asked one simple question: now that we are a few years past the COVID bike boom, what is the state of the industry? Are things good? Are they bad? And where do you see things going in the next 12-24 months? Here is what people had to say.  :43 - Maxxis Tires 5:57 - Santa Cruz Bicycles8:21 - Trek Bicycles9:52 - Hunt Wheels17:00 Transition Bikes21:27 - Feedback Sports24:32 - FSA26:52 - Industry Nine32:11 - Orbea BikesMore Sea Otter content: https://www.vitalmtb.com/tags/sea_otter_classic_eventMore MTB news: https://www.vitalmtb.com/

Over 100 friends packed the room, and in excess of 250 joined the FB livestream.   Without discussion, we sit amidst an opioid and fentanyl epidemic. National suicide rates have reached true crisis levels. Alas, addiction and poor mental health casts their anguish upon us all. Eager to transcend the torment, chiefly we lack the comprehension of where or how to begin. Realities of outpacing the suffering lingers as a far-off fantasy, and a wealth of us are convinced there is no way out. Join author Roger Ray Bird and a cast of Bright Sparks for a demystification of the self-destruction. Roger shares his personal experiences as a user and drug dealer in Baltimore, and reads from his new book Daddy, Why Were You A Drug Addict? Bright Spark cast:Shequila Hoye knows the all-consuming grip of addiction, having witnessed her mother's struggle for over two decades. Shequila shouldered the role of caregiver to her younger siblings while still a child herself. Her grandmother's apartment in the Allied Drive neighborhood, where she spent time with 15 other grandchildren, became a refuge for her. After being honorably discharged from the United States Navy, Shequila went on to earn her Master's Degree in Social Work. Horrifically in 2020, her 20-year-old brother died of an accidental overdose. Shequila helped launch Madison's CARES team in 2021, providing an alternative response to behavioral health-related 911 calls. While working to break down barriers to mental health care, she soldiers on toward a Doctorate in Social Work.Michelle Kullmann lost her son Cade Reddington to a single-pill fentanyl poisoning in 2021. As a dynamic mother and 30-plus years spent in the Madison business community, Michelle utilizes her learned experiences to advocate for fentanyl poisoning awareness and harm reduction. Michelle spreads critical information gained since Cade's passing on the opioid and fentanyl paradox so fellow families can learn from her family's tragedy and hopefully save lives. #forever18 #onepillcankillLaura Bird is a Milwaukee native, and now lives in Madison with her husband, three teenagers, and small dog. She's a middle grade author, an ambassador for the Wisconsin Book Festival, a board member for the Madison Public Library Foundation, and co-founder of the Great Midwest Book Group. She also freelances for BRAVA Magazine.  Tyler “TJ” Schmidt was an average Milwaukee teenager until drugs slithered into his world. After the U.S. government dramatically restricted pharmaceutical OxyContin pill production, Tyler switched to heroin. While partying inside his freshman college dorm room, TJ's visiting uncle died of a drug overdose, and Tyler served prison time after being charged under the Len Bias law. Then however doubly tragic, in 2020 Tyler's girlfriend died from drugs. Surviving multiple overdoses and several stays in rehab facilities himself, Tyler is now three and a half years clean, and aims to make his life purpose helping others find their path away from addiction. Roger Ray Bird forfeited his mother to a Maryland mental hospital when he was four, and began abusing drugs at age 12. At 16 Roger became a national statistic, high school dropout. After surviving two overdoses, then exhausting a 13-year addiction, he traded drugs for a professional mountainbike race career. Following 20 years at Trek Bicycles, Roger now mentors young adults and their parents struggling with addiction.The book:Daddy, Why Were You A Drug Addict?: Winning the War Amid My Angel and Devil Withinby Roger Ray BirdISBN 979-8218286651Available on Amazon for $11Roger's social directory: HERE

More triathlon/cycling inovation with BODY ROCKET. Mark chats with Eric DeGolier (CEO and founder) a design engineer who has worked with with industry leaders Trek Bicycles, PowerTap, and CycleOps. about the idea for Body Rocket. This is a fasinating insight to technical information that is currently only available to elite cyclist/triathletes.https://www.bodyrocket.cc/about-ushttps://www.youtube.com/@bodyrocket6844

This week in our first LIVE episode, Trisalyn talks to the President and CEO of Trek Bicycles, John Burke, about how bicycling has changed with the pandemic and the growing popularity of e-bikes in the US, and how to advocate for better bicycling. Links to things mentioned in this episode:- Learn more about Trek's advocacy with People for Bikes and NICA- The Infinite Game by Simon SinekFrom the Spatial Pattern Analysis and Research Lab.This episode is produced, edited, and distributed by Lizzy Schattle.Music by Arnav Srivastav.

This episode's guest is KC Speich, managing partner at Trek Bicycles of Highland Park, an independently owned and operated shop in a northern suburb of Chicago. KC has been in thr cycling industry since the age of 14 and has experience on both the LBS and manufacturer sides of the business.The guest host for this episode is Sheri Rosenbaum, columnist for RoadBikeRider and blogger at Sunflowers and Pedals. Sheri chats with KC about what makes TrekHP successful and a repeat winner of the Gold and Silver Bicycle Retailer Excellence Award. KC attributes success to a great staff and the philosophy of community, embracing it internally externally, and online. The two also chat about the acquisition of a second location, the challenges, and the rewards. You won't want to miss this podcast as it contains some key takeaways to use in your shop.Support the show

Andrew Rosch is the Director of Acquisition and Retention Marketing at Trek, one of the world's most renowned bicycle makers. In this episode, Andrew speaks about what's working in the cycling and outdoors industry as a marketing strategy leader, and how he translates performance metrics into human journey insights. Most importantly, we take a close look at how agility is necessary for most marketing teams, and why you need to be prepared to lean into discomfort if you're working in digital. For more content, episodes, and show notes make sure to check out RightMetric.co.

Earth911 talks with Eric Bjorling, Trek Bicycles' Director of Brand Marketing and Public Relations. He explains the sustainability commitments and business transformation ideas it published in its 2021 sustainability report. We found it one of the clearest and easy-to-understand examples of corporate environmental reporting. That's because it is also being used as an internal learning tool to create awareness of the goals among Trek employees globally.Trek is “just getting started” on “moving fast and taking real action to reduce our environmental impact," and shared 10 useful ideas it is putting into place, ideas that any business can learn from. Eric discusses how Trek's decision to slash its reliance on air freight by 75% before 2024, consolidating its shipments to retail bike shops to reduce transportation impacts, and its growing use of renewable energy have affected its business. We also cover the carbon footprints of Trek's most advanced bike lines, the Madone road bike and Marlin mountain bikes, which point to the environmental improvements that can be achieved using advanced materials, as well as the challenge of recycling aluminum, carbon fiber and plastics for reuse in new products. He also explains how the company launched the Trek Foundation to encourage the building of bike trails and bicycle-friendly infrastructure to get more people out of cars and onto bikes.If you've heard companies will see decreased profitability when they adopt greener practices, Bjorling's explanations about the savings Trek realized by transitioning to use more renewable energy -- it will use 100% renewable power sources by 2023 -- will give you plenty of ammunition to make the case to try it at your workplace.

Adina Crawford is a certified PYTT 200, VYTT 200 and 50 YSTT Yoga Teacher. She teaches Meditation and Mindfulness. She is a mentor, motivator, advocate and community influencer. She is heavily involved in the fitness community in several realms besides yoga she runs, cycles, swims and participates with various community events to promote wellnss. Adina is an ambassador for Black Girls Run, HoneyStinger, Nuun, Black Girls Do Bike (Shero) and Zooma National Ambassador and a FitPro for Athleta. She also serves an ambassador for Trek Bicycles, REI Co-op Partner, Brand fitness model for Terry Bikes and Oiselle. She also serves on the Board of Directors for Black Girls Run Foundation. She has her own Blog on fitness, she has been featured in various online articles, podcasts and participated with the Brooks Running shoes campaign. Her calling to teach yoga has been about diversity and community with the understanding that each person is unique, everyone is at a different level and growth. Diversity is the community together. Her speciality in yoga is Vinyasa, Sculpt and Restorative. Her goal is to bring more diversity and awareness to the mat and spread the love of all the benefits of yoga coupled with other activities is beneficial. YOGA IS FOR EVERY-BODY. In addition she has taught at various locations I.e. Lululemon, Athleta, private events, family reunions, private schools and local fitness centers. In 2016 she completed her first Marathon (Chicago) numerous half marathons, several indoor Triathlons and cycling events in various cities. ****To follow Adina visit her on Instagram: @deanietheyogini (https://www.instagram.com/deanietheyogini/) *** ****Host, Coach Pilar Arthur-Snead, https://linktr.ee/mindfulrunner **** Leave me a message at https://anchor.fm/pilar-arthur-snead/message*** ***Please Like and Subscribe to The Last Tenth Podcast on You Tube: https://bit.ly/37foa2f ***Listen toThe Last Tenth Podcast on: Anchor.fm (https://anchor.fm/pilar-arthur-snead), Apple Podcasts (https://apple.co/3lXB5ek), Please be sure to leave your positive feedback and 5 star review on Apple Podcasts! Google Podcasts (https://bit.ly/3oqGUTo), Spotify (https://spoti.fi/37Oowgm) and so much more! *** ****THANK YOU FOR YOUR CONTINUED SUPPORT!! *****If you like what you've heard on the show, please consider contributing to or sponsoring the show. Contact the host Pilar Arthur-Snead ( https://anchor.fm/pilar-arthur-snead/message ) for more information on sponsorship! A portion of the sponsorship dollars and donation proceeds will benefit Achilles International. So consider a monthly donation of $1.00, $5.00 or even $10.00. Your generous support of the show will benefit Achilles International (To Donate: https://tinyurl.com/y7ggx2ym) or click "Donate" on Anchor.fm . More about Achilles International at www.achillesinternational.org *** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/pilar-arthur-snead/support

Moving with the times, Trek Bicycles has invested in tooling systems from BIG KAISER that are supplied and supported in the UK through Tamworth based Industrial Tooling Corporation (ITC). Trek has ...

IntroductionWhat's your favorite post ride activity? News/Main Topic: Join our Team! (Mike Long)We are looking to both grow and diversify our team, and are actively interested in individuals from across the state with various experience, backgrounds, ethnicities, genders, and sexual orientations.Filling open positions, as well as developing support staff for existing positions, is critical to our future success as we continue to experience explosive growth and continue to offer expanded programs and opportunities for NC's youth to become a part of our thriving and engaged NICA community.We are also seeking to train additional race staff to help support and lead various roles throughout race weekend – so please feel free to reach out if you are interested in helping! Even if we do not have a position listed that quite fits your skills/interests I'm sure we can find a spot for you to fit right at home in!Open Positions       3. Program highlight: Jeff Archer Loaner Bike Program (see Matt Hraban interview below           - it's a twofer)       4. TD info/spotlight: Trek Raffle - “New Year, New Bike!”Coming into the 2021 season NCICL applied to host a Trek Raffle to benefit the league AND our teams, and we are happy to report that we were chosen!This is a super simple and easy way for your teams to raise funds. When individuals purchase raffle tickets they will be able to support a team - and in that case the team and the league will split the proceeds 50/50!!  The easy part - this is all online!  No tickets to distribute, cash to collect, or COVID challenges.  Just share the link!            10 Entries $10, 30 Entries $25, 75 Entries $50, 200 Entries $100Trek is providing some amazing prizes for the raffle. Trek Fuel Ex 9.8 WaveCel HelmetBontrager Ion 200 RT/Flare RT Light Set       5. HC/Coach info/spotlight: GRiT Mentor Program (Chelle Frost)Applications for the 2021 GRiT Mentor Program are now open until February 6th for new or beginner female student-athletes! 5 virtual calls to connect newer female student-athletes with Ambassadors from across the state.  Also opportunity to connect mentors/mentees at Regional GRiT Events coming up across the state.       6. NICA sponsor/coaches discount highlight: Trek Matt Hraban, manager Trek Chapel HillHow teams and student-athletes can establish a relationship with their local bike shop the importance of that relationship, what bike shops do for the cycling community in their area, and the Trek NICA discount program.       7. OutroFollow up coaches call on Monday, February 15 at 7:30pmHave a question? Have a topic idea for a future podcast? We want to hear from you!shawn@northcarolinamtb.org & michael@northcarolinamtb.orgSee you on the trail!

As the bicycle becomes more complex, so too does the process for making it look, well, super pretty. Micah Moran from Trek Bicycles knows a thing or two about what goes into all those nifty paint jobs; he has been deeply involved with Trek's in-house custom paint shop, Project One, as well as the Icon paint schemes that grace some of the most eye-catching designs on the road. Micah joins tech editor Dan Cavallari to give us a sense of what's new in bicycle paint, where we've been in the past, and what we can look forward to in years to come.

As the bicycle becomes more complex, so too does the process for making it look, well, super pretty. Micah Moran from Trek Bicycles knows a thing or two about what goes into all those nifty paint jobs; he has been deeply involved with Trek's in-house custom paint shop, Project One, as well as the Icon paint schemes that grace some of the most eye-catching designs on the road. Micah joins tech editor Dan Cavallari to give us a sense of what's new in bicycle paint, where we've been in the past, and what we can look forward to in years to come.

The jobs! [coming momentarily!] Our guest this week was Storm Schmitt from Trek Bicycles! Trek careers page: https://bit.ly/3caZ7xz Connect with Storm: https://bit.ly/2XfqhiI Join the Basecamp Facebook group (with 14,000+ members): https://www.facebook.com/groups/outdoorindustryjobs/ Subscribe to the Basecamp Weekly newsletter for more opportunities, freelance gigs, industry events and more: http://bit.ly/BasecampSubscribe Post a job, freelance gig, outdoor industry event or community ad to the Basecamp Weekly newsletter: http://bit.ly/BasecampNewsletterSubmission Interested in being a guest on the show and/or have a question? E-mail us at basecampoutdoorgroup@gmail.com (mailto:basecampoutdoorgroup@gmail.com)   Questions/Feedback? We welcome both via the address above. 

Next up in the Your Leadership Legacy online series is Building Brave Founder and CEO, Mary Burke! Mary Burke is creating a powerful legacy through an online community called Building Brave and I can not wait to share this mobile mentoring app! Her background and experience has molded her into a powerhouse and shining example of pushing limits. Find out how leadership starts with trust and compassion! In this conversation… Why you should start being less of a boss and more of a coach Learn how to be a leader in your own way How to connect with others to them better Mary Burke founded Building Brave in 2016 to inspire and empower women to live their bravest lives. She grew up wanting to be a business person just like her dad, Dick Burke, founder of Trek Bicycles. After a successful career in the private sector her life took an unlikely turn in 2014 when she launched a campaign to become governor of Wisconsin. While she lost, she made history, becoming the first woman to win the nomination for Governor of Wisconsin from a major party.   She is a social entrepreneur, fierce advocate for women and motivational speaker. She has held leadership positions in private, public and nonprofit sectors as Vice President of Finance for Intrepid Corporation, Director of European Operations for Trek Bicycle, and Wisconsin’s Secretary of Commerce. Mary earned her BS in Business Administration at Georgetown University and her MBA from Harvard University.  

The jobs!   1. The Yellowstone Club, Recruitment Manager     Bozeman, MT; $65-72k per year     Apply here: https://bit.ly/YellowstoneRecruitment   2. Outside Magazine, Video Production and Audience Development Fellowships     Santa Fe, NM; $15 per hour     Apply here: https://bit.ly/OutsideFellowship   3. Jetboil, Associate Product Manager      Racine, WI      Apply here: https://bit.ly/JetboilProduct   4. Nuun Hydration, Director of Digital & eCommerce     Seattle, WA     Apply here: https://bit.ly/NuunJob   5. Prana, Principal Designer Men's Lifestyle Apparel     Carlsbad, CA     Apply here: https://bit.ly/PranaDesigner 6. Trek Bikes, Industrial Designer, Helmets     Waterloo, WI     Apply here: https://bit.ly/TrekDesigner    How to get a job at Trek Bicycles (https://mashable.com/2017/05/16/how-to-get-a-job-trek-bikes/?fbclid=IwAR3AIc-WfxcRmi6Y4_uAAUwItgJFlWlYFJLo3rZWDeUDUEdNlDvaJ70onYg)   Our guest this week was Olivia Deihs, Outdoor Career Coach.  Find her here: https://womeninoutdoorwork.com/ And here: https://www.instagram.com/womeninoutdoorwork/?hl=en   Join the Basecamp Facebook group (with 12,600+ members): https://www.facebook.com/groups/outdoorindustryjobs/ Subscribe to the Basecamp Weekly newsletter for more opportunities, freelance gigs, industry events and more: http://bit.ly/BasecampSubscribe Interested in being a guest on the show and/or have a question? E-mail us at basecampoutdoorgroup@gmail.com (mailto:basecampoutdoorgroup@gmail.com)   Questions/Feedback? We welcome both via the address above. 

This week I sat down with Andrew Rosch Director of Channel Marketing Strategy at Trek Bicycles for a conversation about marketing in the cycling industry and dealing with crisis as a brand. Welcome to Prologue podcast; an in-depth look inside the cycling industry. We talk to our industry’s brightest minds, explore the industry’s best work & newest ideas, and discover what success really means in a modern cycling business. This show is supported by Wide Angle Podium Promotions, a brand new promotional merchandising agency specializing in creative, custom-branded merchandise and apparel for the cycling industry, or any industry. Visit wideanglepromo.com to learn more. Thank you!

Simon was a great Australian Olympic Triathlete. He retired from sport on his own terms and pursued a career in business. He became the Global Director of Marketing and Racing at Trek Bicycles and now is the COO at the Collective Wellness Group in Australia. Simon has an incredible ability to transition from a career as a professional athlete to business.

Alon and Tori speak about bicycle and accessory design with Brian Hanold of Trek Bicycles and Chase Spalding of Minnesota State College Southeast, the only school to offer an associates degree in bicycle design and fabrication.

In today's episode:1. "Ok Boomer" has stiff competition at the patent office in the US, but can you even trademark it?2. Plast, Dell, HP and Trek Bicycles are all using ocean-bound plastic in their products. As designers, architects and consumer packaged good companies take responsibility, can the supply chain keep up?3. "One of the interesting things about the art world, of course, is that an object is worth precisely what anyone will pay for it at any given time." Christie's is putting up 230 Supreme skateboards for auction.◇ Three stories, five minutes, five days a week◇Instagram: https://www.instagram.com/retaildailypodcast/Website: https://retail-assembly.org/the-retail-and-product-daily◇ sponsored by The Retail Training AgencyInstagram: https://www.instagram.com/retailagency/Linkedin: career-development-fashion-and-retailWebsite: https://retail-assembly.org

Catch Aaron Dunford, founder of Fusion peak Professional Cycling in this episode of the ALl Torque Podcast. Aaron is originally from Vancouver Island Canada and moved to Australia to start his business.  In this episode, Aaron talks about cycling, bike fitting, and everything in between. With formal training from Serotta, Trek Bicycles and some of the worlds’ greatest fitters, he has accumulated knowledge and ability to fit existing bikes, whether it’s road, time trial, triathlon and mountain bike along with custom cycling prosthetic design and construction. In this episode we cover: The story of how Fusion Peak in Sydney, Australia started. Aaron tells us about the services they offer such as aerodynamic analysis, size cycle and frame design, bike fit, shoes and cleats, mountain bike suspension and cycling prosthetic and innovation and also 3D printing. Let's talk about.  Interesting tips on bike fitting and improving your performance. How they became known in the industry and how they help cyclists improve their performance, bikes and gears. The changes that mountain bike fits and suspensions can bring to your cycling. Aaron tells us about working with Gerard Cushion, how long he built the prosthetic, and the period it took him to test the product and have the success he achieved. Links: Fusion Peak Fusion Peak Twitter Fusion Peak Facebook Fusion Peak Phone Number: 0449 665 151

We sit down with the CEO of Trek Bicycles, John Burke, and his son, Founder and President of GoGeddit Marketing and Media, Richie Burke. We discuss the challenges of running their respective businesses, the pressures and privileges of a family business, how to foster an environment where everyone is focused on finding a better way, and how their relationship has changed over time. Enjoy!

Travis Brown is a hall of fame mountain biker who enjoyed an illustrious career that spanned the 2000 Olympic Games, multiple national championships, singlespeed world titles (during the branding years), and more. Today he plays an integral role in Trek's product development department, and is responsible for many of the design innovations that are changing the bikes we ride. Payson considers Travis a role model as much for his community and advocacy efforts as for his successful race career. In this conversation, they discuss Travis's early cycling career, the future of e-bikes within the mountain biking community, and why you should ignore your surgeon's orders when trying for the Olympics.

From the United Kingdom we welcome Eric Degolier. Eric is the Founder of Body Rocket, which is being developed to provide an on-bike aerodynamic measurement device.  Eric is a former elite cyclist and has a Masters in Engineering Design. He raced as a category 1 cyclist for 15 years in the 1990s and 2000s. He has collegiate and masters titles to his name, but his proudest moment as an athlete was competing as a tandem pilot with teammate Matt King at the 2004 Paralympic Games in Athens, Greece. His experience with bicycles includes development work for Trek Bicycles and Saris Cycling Group, the makers of PowerTap and CycleOps training devices. Find out more at bodyrocket.cc Also get over to twitter or instagram and give the project a follow at @bodyrocketcc Contact me @markflorence11 on twitter or cyclingtimetrialpodcast.com. Thanks for downloading the show!

Inc.'s writers and editors explore the rise, and near-fall, and rise of an iconic American bike brand. Plus: How angel investing really works, and an interview with the founder of Happy Howie's All Natural Dog Treats. Learn more about your ad choices. Visit megaphone.fm/adchoices

BikeShop BF PODCAST-- Episode 39 Welcome to the show! I discuss a recent & rare visit from Trek Bicycles in the form of a demo day! *Quick shoutout to Clint, who was a beast for 9 consecutive hours!!!* // Strava Premium is re-branding itself as Strava Summit. Is it worth it? I unpack it just a little bit // How I'm, personally, curing my TdF (Le Tour) 'hangover' --- it is all about the past! // A small analysis of Phil Gaimon's "New Rules" // What's up with the UCI President, David Lappartient, and his public 'anti-Team Sky' suggested measures? A critique of how a UCI President is elected... all this and a bit more!! Do you have questions? Or comments? I would love to hear from you! Hit the 'conversation' button, right here on ANCHOR.FM to drop me a voice message OR say "Hi!" on Twitter: @dustinwht OR Instagram @dustinwht to see the visual side of the podcast! My tremendous thank you to all you who listen in! Until the next episode, dear listener, THANK YOU!!! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Episode Links: Trek Checkpoint Trek Instagram  Episode Transcript:  Dave, thanks for joining us on the podcast this week. Thank you. Thanks for having me. Yeah, I always like to start off the conversation by understanding a little bit more about you as a rider. So what's your background as a writer? I've been riding a long, long time. It all started when I was a little kid and I became a bmx through BMX. I kinda got into road a little bit and then around age 16 to 20, sort of took a break from riding because I had a car and I got interested in chasing girls and it wasn't particularly good at that. So around 20 a I got back into riding through mountain bike and this was around 1990 and uh, I just fell hard for it and ever since then have been been somewhat of a fanatical rider, a mountain bike racer, a little bit of road, a lot more cyclocross lately. Uh, and then I've kind of gotten more into an exploration bent in the last few years through um, through gravel and, and bike packing and stuff like that. Great. And how did you find your way to being an employee of track? Oh, interesting story. I was actually chasing a girl and I caught her. She wanted a teaching fellowship here in Wisconsin and invited me to come along. I couldn't say no. And knowing that I'd need a job, I sent a resume to trek. I had already been in retail for some years at that time and got the job here at the time it was supposed to be a one year deal and now nearly 14 years later we are happily married and living in Madison, Wisconsin. Perfect. And how did your role evolve? Did you start out in product management or are you doing something else at the company? I entered the company through the sales department is an inside rep, which is the inroad for many employees here at Trek. We kind of call it the farm and then from there, we often move on to other positions. Once I decided to stay in Wisconsin, I knew I wanted to work in a product. I just didn't think there'd be anything cooler than getting a chance to actually make stuff. Absolutely at a scale that Trek operates on, I'm sure those product decisions are really thrilling to make knowing the number of riders that you impact with any given product For sure we reach a lot of riders, but at the same time it's stressful because the, these decisions are impactful. They're important. And your answering the needs of a very, very broad range of people and dealers and, and yeah, things have to be done carefully. Did you find yourself more in off road model, product management or a road along the way? I am product manager in the city bikes division and city bikes is kind of the catchall for everything else. This means bikes like fitness hybrids, leisure bikes, our electric. And then in recent years we have taken on the adventure bikes which I am solely responsible for and that includes our venerable 420 touring bike, uh, in the nine slash 2011, 20 off road touring and back bike packing bikes. And then most recently I got the opportunity to develop the Checkpoint gravel bike, which is what we're talking about today. Yeah, that's really interesting as you described, kind of your personal interest in off road riding and mountain biking and later how like for many of us that evolved to just general adventure riding, it's interesting. Professionally I imagined to see all that come together and finally get a crack at a gravel bike on behalf of Trek. Yeah, it's a pretty awesome responsibility and opportunity and seeing how even now at gravel seems like a very big, well established category, but it's really kind of the wild west. I mean there's still a huge variety of things and concepts being developed in ideas about how they're being used on the requests we get from our dealers and various regions about what they they'd like to see are all over the map. It's super exciting in that way. Yeah, it's interesting that you bring that up because I personally have seen my interest in gravel come from a lot of different directions. I do like you have a pretty solid mountain biking background, but my interest in gravel really came from the more adventurous side of cycling. I started becoming really interesting in the idea of bike packing and following those ultra endurance races like the tour divide and things like that and while I only done a minimal amount of bike packing myself, I saw the appeal of it and I started to see the appeal of being less speed orientated and more adventure oriented and you know, those were some of the trends that led me to become passionate about gravel cycling. And, and to your point, as I've explored the sport more and more and talked to more and more people, it's fairly clear that the definition of what a gravel ride is means something totally different to someone in northern California versus Wisconsin versus Vermont versus Florida. So I'm curious to explore that a little bit with you as someone who is tasked with defining what the gravel category may look like and bringing all these trends together. What was that thought process like at Trek? We try and approach things like this in a clean slate manner. So involved lots of phone interviews with our partners and dealers who had been requesting this from us. I'm readily admit we're a little late to the party, but when I embarked on the research through that and through traveling to markets where I knew a gravel was, was, and in some places almost the entire cycling market, that's what I found. I found that the spectrum was really, really broad and there wasn't a single attribute that everybody wanted a really what bubbled up from it all was that even within an individual, there is not a single gravel ride. I'm a good example is the dirty Kanza 200 is, is the granddaddy of all the gravel race events, but most of them in that area wouldn't tell you that that's the kind of riding they do all the time. They don't go out on three huge gravel centuries a week. They ride all different ways. They, they ride sometimes short and fast rides that behave much more like a road ride would, except on gravel. Uh, some of them are, are into bike packing. So it's even within an individual user, we're finding people who want to have a variety of experiences. And uh, yeah, that was, that was a big eyeopener for us. Yeah, absolutely. I think that that is how I look at gravel and I think a lot of the people I've spoken to look at it in the same way. And to your point, I've been a Trek owner on a number of different occasions and I remember a couple of years back seeing the Boone as being the only thing sort of that fit loosely my desire in the gravel space. But it wasn't quite there yet. So I was surprised frankly that last year we didn't have a bike. Like the checkpoint come out from Trek. Yeah. And there was a little pressure, you know, it quickly went from something we in our product department or asking to do to something that, that we really needed to do with emergency. The Boone is a great race gravel platform. But as, as I was just saying, when you look out over the spectrum of riders and how they're being used, a race, cyclocross bike just isn't quite versatile enough. It doesn't have the kinds of mounting options that riders wanted that generally doesn't have the tire clearance. And I think that's true of a lot of companies cyclocross bikes. We had this big surge in popularity in that discipline and that meant everybody just started offering a very race focused bike. But you know, in the old days a cyclocross bike was more versatile bike, wasn't it? Yup. Absolutely. So let's talk about the Checkpoint. It's a really exciting offering from Trek in the gravel space and it sounded like, it sounds like you distilled a lot of different things into this one concept that was going to be a switchblade of sorts for a bike in your garage. Let's talk a little bit about that and, and the things that were built into it. We have a huge toolbox, will have developed technologies and proprietary items. I'm going into it. I knew there wasn't going to be a reinvention of the wheel necessary here. We quickly distill the list of attributes and features that the riders needed. A, one of them was huge tire clearance. Another one was versatility and mounting options, and then another one was stability and that one we had to be really careful with. Um, so in looking at that we quickly realized that you didn't need much more off road capability than was offered in a world cup winning cyclocross bike. So we began with the Boones geometry. We added a little bit of comfort to it with a little bit more stack height and a little bit more bottom bracket drop. We're talking a matter of millimeters of bottom bracket, drop the clutch feature for the stability though is the stranglehold dropout. With that we were allowed to build a bike that has the same tight rear triangle is erased. Cyclocross bike but can be slid out 15 millimeters into a much longer rear end, which adds stability in that way. A rider doesn't have to choose one over the other. Uh, the bike within the short position rides really fast and lively and it's fun to ride. But then when you stretch out that rear end, it gets really stable, which is what these, uh, you know, Middle America, Kansas, Oklahoma, gravel riders really look for in a gravel path. I know there's a number of more attributes that you're going to talk about other bike, but I'd love to drill into the Stranglehold because it's a really unique and I think from an engineering perspective of very complicated part of the bike, because the ability to move that dropout, I'm noticing that you also need to move the disc brake mount alongside of that obviously to, to line it up. It seems difficult to achieve. Well, it's actually one of those toolbox features I mentioned. We developed that originally for the Stash, a big fat mountain bike. And then our brethren in the road group adapted it to the Crockett, a cyclocross platform, which in its own way has a little bit of a gravel bent. So the pieces for this already existed and what it entails is a couple of precision machined dropout inserts. And the one on the left side in particular is the axle directly to the brake mounts. So when you moved them, they moved together in alignment is not disrupted between the two, so it's actually a fairly easy adjustment to make and then the design of it is so robust that when it's tightened down there's no creaking, no sliding, and that was another area where they just knew they had to nail it. Yeah, it's really interesting. For my listeners who haven't seen a picture of it, I encourage you to go check it out because I just think it's a fascinating piece of engineering there.  I noticed you've also gone with that, the dropped drive side chains day and a lot of different mounts, which I think is interesting and important. Can you talk a little bit about those decisions as well? Absolutely. So the drops stay on the drive side is about the only practical solution to address the problem of road drive trains. Gravel bikes are still designed around road drive trains, which by nature are designed around skinny tires and wheels. We wanted a great big tire. We wanted relatively short chain stays and when you start cramming all that stuff together, things start to bump into each other. So one way that we relieved that clearance is by doing the asymmetric dropped stay, which creates a little bit more tire clearance on that drive side of the tire. The mounting features, the little water bottle mounts in particular, what kind of a happy accident. The design engineer on this project, his name is Travis Brown, not the famous racer, Travis Brown. He had this idea that he wanted to be able to fit three water bottles in the front inside of the, uh, main triangle by putting an extra amount high on the main triangle and then mounting the lower bottle as low as possible. And then the bottle on the seat tube goes up. Uh, I thought it was a pretty ingenious idea, but my research had shown up. Lots and lots of writers are using frame bags and half frame bags. I said, that sounds great, but we can't have a water bottle encroaching on the bag space. And we went back and forth and back and forth. And then he quickly realized that all they had to do is poke another couple of holes in the frame, create a couple of mounting options so that seat tube bottle can be mounted in a high position or a low position and now we can accommodate both needs with a simple a movement of the bottle cages and that'll work on any of the bikes from 56 and up. The carbon bikes have the upper set of mounts on the smaller sizes and even though you can't fit a bottle there, the mount is available for, for whatever a rider would like to do. We know there's a big diy spirit among these riders out there and guys are coming up with their own solutions for things. And then you've also got on the top, top of the frame bag and some stuff on the fork as well, right? That's correct. The fork mount will accept the bag and rack system we developed for the light touring bike called the seven slash 20 as well as conventional front racks. We're seeing more and more of that. I think people are starting to realize that losing weight on the front of a bike for light touring adds stability and, and makes the bike a little easier to manage, handled a little bit more in a balanced manner. So we've got the mounts there. Uh, the mount on the top tube are for just, as you pointed out, a triathlons, triathletes, use these a lot. It's kind of like a good position to put your feed, you know, if you want to put energy gels or what have you. And we're seeing a kind of an ever expanding universe of, of accessories to go there as well. Yeah, it's kind of a funny thing. I ride my bike on the road as well and I was out this morning, riding with a road riding friend of mine and he was sort of poking fun at me for having that bag there. And I said, listen, you know what? I'm riding off road. I find it really convenient to not have to reach around to my back to grab food at, you know, on the go. And I always get a little bit of crap from my roadie friends when I show up with it, but it is very, very practical. Yeah, it's very practical. You have it there and instead of rooting around in a pocket you can't see. You can look down and see what your inventory is, how much you've eaten. The gravel events that are popping up all over the place are incredibly grueling. So any of these, any of these comfort adders or big deal to, to the riders who do this kind of riding and racing. Yeah, absolutely. And that, you know, that's a whole other area of conversation I think is the wide variety of events that are cropping up from ultra endurance events. Like I'm dirty Kanza as you mentioned to all these different types of challenges that I think are really pushing the potential of the types of adventures you can have on these kinds of bikes, which I think is really invigorating for the sport. It really is. And what I kind of brought back to the organization from the research is that in a lot of ways this feels very much like mountain biking. Did in the nineties, you know, there's a lot of discovery happening, there's a lot of a rider driven innovation happening. I know there's, there's been, if you follow the chat boards, there's some people out there that, that think this is an industry driven trend and it's exactly the opposite of the rider is driving this trend and driving the innovation and the demand to create things and they are rewarding companies who make the things that they want. It's not enough for you to say that my cyclocross bike can be written on gravel. They want a product that's optimized for the experience they want to have. Yeah. I couldn't agree with you more. Especially your analogy about a mountain biking in the early nineties. I remember that time there was a lot of innovation around equipment and as far as the racing went, I was in the mid Atlantic at that point when I saw a new race on the calendar. It was really about finding new terrain and having a camping experience and just having a good time at the event versus like a very hard core race scene. And I really enjoyed that and I absolutely see the parallels in the gravel racing scene. I think many of us are looking at events as part of our vacations and saying like, oh, it'd be great to go to Rebecca's private Idaho or the crusher and the Tuscher to do a big event, but a experience new terrain and push our equipment will work in those environments for sure. And another aspect, and I didn't think of this at the time when mountain biking exploded, but one of the greatest about mountain biking is it gave people an opportunity to go cycling without worrying about automotive traffic. And we know that deep down that's kind of what built up gravel. It's scenic and it's rugged and it's beautiful, but in a lot of the places where this is so popular, it happens because these are the most safe roads to ride. From a traffic perspective. Yeah, absolutely. Even here in the bay area in northern California, I love being able to ride up the dirt, climbs and then descend on the roads. I find myself able to piece together rides where I'm just interacting with so many, so less so much less traffic that the, you know, the day out there just feels safer in some ways for sure. And it's much more serene. Yeah, absolutely. Well, we've covered a little bit about the type of writer you had in mind when you conceived of the Checkpoint. It's curious and Trek lineup, because you do have bikes closely on either side of this, whether it's the Boone platform or that Domane gravel disc, who is the ideal rider for the checkpoint and what would push them either way towards a, a boone or gravel? A Domane gravel disc. So the short answer is everybody. Checkpoint is a, is hugely popular already. I'm comparing it to a bike, like the, uh, the Domane gravel or the boon. It kind of picks up where they leave off. Those bikes are a little bit more specific. A Domane gravel has kind of an interesting genesis that we've, we've made the Domane for several years and it's one of our most successful road platforms and it has always been capable as a multisurface bike or a gravel bike. It's not quite what you'd want for something like Kansas, you know, where the gravels it's exceptionally harsh and rough, but for the gravel and crushed limestone trail and all of that stuff that, that zigzags all across the country, it's fantastic. Um, so we built a version of it with the Schwab one tire basically to demonstrate its capability. Our dealers had these bikes on their racks with a slick tire, but the lesson learned there is that it's, it's not enough to say the bike can do it. The rider comes into the store and they want to see the bike ready to do the job they want it to do. So we did that bike and we actually did it while the Checkpoint development was taking place. And then knowing that Checkpoint was going to come down the pike this spring and really answer those needs. Uh, and then as we spoke about earlier, the Boone has evolved into a full on race weapon. It is the, it's an excellent, excellent race cyclocross bike, but it lacks the mounts a, it does not have the kind of tire clearance that these riders are demanding. so we wanted to make sure we offered a package that just had it all and, and again, back to write or type one rider. We found a lot in our research was what I like to call the one hook rider. They're not all in the bike industry and they don't all have a garage full of bikes. Some people have one hook to hang a bike from and they want to choose a bike that does as much as possible if it's going to be there on the bike. Where do you start seeing the limitations of the checkpoint is? It is my one bike and I'm going out on a fast paced group road ride and I changed the tires to something more road appropriate. What kind of shortcomings do I start to see in that model? Really nothing more than weight. It is a little bit heavier. It's no Emondo, so you, you're not going to want to climb in the rockies is as much as you would like to on a specific lightweight bike, but that's really it. It's geared like a road bike. It's got a little bit broader range, but that's exactly what I do with mine. I have three sets of wheels with different tires on them for, for different flavors and I can get up in the morning and put a set of wheels with a 28 c road tire on in and hang with the fast group ride without any trouble. And then I can also leverage some gravel tires and do what we like to call the urban traipse where we do a sort of road ride connecting some of the local municipal mountain bike trails and whatnot. And you can do anything on it. I'm going to race it in the cross season this coming season it, it's uh, it's extremely capable. I mean it's not a hardcore single track mountain bike, but is definitely the most capable drop bar bicycle we've ever made. I think. Yeah, I think riders are often surprised when they do invest in a, in a good quality gravel bike that it can play in a lot of different areas. I'm like, you, I, I swap out a 700 set. We'll set with slicks on it to road ride my gravel bike and yes, I feel like I'm maybe losing a little bit of performance in the climbs, but frankly it's usually my legs that are hurting me more than the bike and it does everything you needed to do and I certainly advocate for anybody out there considering buying a new bike to consider gravel bikes as something that, that can do it all. Yeah, absolutely and as people here inside the organization and outside of have gotten the bikes, I've heard unprompted from a number of people and this is the only road bike I need, you know, if they're not hardcore road racers, they're finding that this bike will, will do anything on the road. They need a road bike to do with all of that added capability. How do you see the category evolving for Trek? I think the reception of the bike has been super strong. It's clearly a well thought out platform and everything I've read suggests it's a great riding bike. What do you think that means for tracking the future of this category? Well, we kind of have a script in the way we do in and create lines of bikes. I could already tell you that there's some people that say this thing is awesome. Where's the Slr, you know, and they want a bike that's two pounds lighter and, and has a much more race specific bent a product like the OPEN UP are already out there that are, that are essentially our Amanda type concept built into a gravel platform. And then I think there's gonna be some other demand for, for something that's even a little grittier, a little, you know, a little more rough and tumble, something a little closer to drop our mountain bike that, uh, maybe even accepts more tire. we're looking into all of that and, and you know, we're aware of our place in the spectrum of offerings. Most of our dealers these days carry a vast majority of their product in their stores with us, so we need to be sure that we're introducing products that work for all of them so that it's not confusing because every time you introduce a new product, your, your customers have to think, well, how long, how is this going to live in my store? How am I gonna, what am I going to put it next to? Um, so, so we'll, we'll proceed carefully with this line of bikes is really, really solid from the get go. And then from here we will, uh, we will see what we can do to, to make it even more successful. Yeah, absolutely. I mean, again, it's an extremely well thought out bike from everything you've built into it that I've seen. It looks like a great platform. I'm sure as you said, you'll get people wanting the higher end version of that bike very readily. It is curious to think about the more rugged side of that market and that's the one where I feel like there's a lot of personal preference and choice about what you intend to do. That's going to be complicated, I would imagine, as a product designer to to figure out what are the attributes of that more ruggedized spike in. Is there a large enough market to you make it interesting for, for a company like Trek for sure, and we pondered this even in the development of Checkpoint though, one of the biggest questions that came up was do we accommodate 650B or not? And the reason in that case, the reason we chose not to is we looked at our history with mountain bikes. We've got some recent history with 27.5 wheel sizes. The market demanded that we offered lots of things that way, but the riders quickly figured out what we thought we already knew, which was that the two nine or we'll just rolls over things better. We think it's going the same way in gravel. Uh, there are some good reasons to run six slash 50 DB. But at the core of it all, we believed that it was because there just weren't good offerings in, in 700 c in the kinds of widths and treads. And that's changing rapidly. So we decided we would stay with that. Yeah, I'm glad you brought that up. It's been a frequent part of conversations I've had on this podcast about 650b wheels. I happen to enjoy them here in my home terrain in Marin county simply because I ride a lot of very mountain bike oriented terrain. So having that additional tire volume really make sense for me, but I'm the first to acknowledge that in other territories they wouldn't make sense whatsoever and particularly if you were a less aggressive ride or potentially than I am on the mountain bike style stuff. It really doesn't make a lot of sense. Yeah, it's definitely got some benefits. Another issue with large diameter wheels is you add the wheel, then you add the tire and all of a sudden, like we talked about with the drops state, thanks. Start bumping into each other. So making really small bikes is a bigger challenge. Gear range. For instance, when you go to a much larger tire, you're actually having an effect on your final drive. So thankfully a Shimano has come out with some broader cassettes and I think we'll continue to see that happen, you know, it's, it's driven not just by gravel but by road people are always looking for better climbing gears. Uh, but yeah, in the here and now, what we're seeing now is his tire companies are taking the risks and they're making a really good assortments of off road capable gravel tires and 700 seat. I'm like, we rate the bike to fit a 45. We put a 45 generously. So there's, there's a lot of stuff you can do out there now. Yeah. And I'm actually interested in Shimano as new clutch derailleurs for the roads, like the gravel side because I think that's going to make a big difference when you're running a multiple chain rings in, in chain slap, etc. Sure, sure. And in my opinion, that'S been a long time coming. I've, I've seen the value of it for a long time. When I started racing cyclocross several years ago, I even hacked a mountain bike derailleurs. It's ram system together because I saw the value of a clutch derailleurs for chain management. They're A. I think that's going to. I think that's going to be a big one. You know, it's going to help chain management. A broader good ranges are going to be easier to manage with something like that. yeah, I think that makes a ton of sense. David, I wanted to thank you for the conversation. I really learned a lot. It was great to understand a little bit more about how track is approaching the category and to drill in a little bit more about the checkpoint, who it was built for. So I. have I missed anything in the conversation that you'd like to add? Not that I can think of. We're super excited about it or our customers are excited about it. It seems like it's been very well received, so we're going to keep our foot on the gas. Well, that's awesome. I appreciate the time. Hey, thanks so much for having me.

”I realized that I don’t control what other people think or say about me. But I have 100% control over how I let it affect me. I get to choose my attitude.”   SPONSORED BY GIRL BOSS STOCK Use code TRFE to get 50% off your first month (only $15) http://bit.ly/girlbosstrfe   WHAT'S IN THIS EPISODE? She went to Harvard business school, her father was the founder of Trek Bicycles, and she spent years working her way up the corporate ladder. But it was entering the race for governor of Wisconsin that helped her escape the cage of her comfort zone. And it was through losing that race that she finally found her confidence again. Mary Burke is one hell of a woman and an incredible fountain of wisdom, my love. So, hold onto your heart, this is going to get good. We talk about: How our comfort zone cages us in The 3 biggest lessons she learned from losing the run for governor Why Mary started “toning it down” and playing small after years of success The Catalyst for launching her organizing, Building Brave   WHO IS MARY BURKE? Mary founded Building Brave to create a global online community of 10 million women who are connecting, inspiring and empowering each other.  She grew up wanting to be a business person just like her dad, Dick Burke, founder of Trek Bicycles. After a successful career in the private sector and an unlikely campaign that almost made her governor of Wisconsin, she found her passion and path in empowering women.   LINKS FROM THIS EPISODE: ”The Confidence Code” by Katty Kay www.buildingbrave.org The Building Brave app

Enjoy this very special interview with Gary Fisher where we cover A LOT of topics. If you know gary, you know it’s best to sit back and let him tell you some great stories and that’s just what we did. Most of us have heard the story of how Gary helped inspire the birth of modern mountain biking but what we love about this interview is hearing what lead up to those days. Running light shows for the Grateful Dead and the Rolling Stones, living in a commune with the New Riders of The Purple Sage. Meeting his future business partner Charlie Kelly (they both had matching Colnago bicycles). Starting the company “Mountain Bikes” in 1979 after his road racing career was set aside with the 1979 USA boycott of the Olympics. Today, Gary works for Trek Bicycles and travels the country speaking with elected leaders and championing bicycles as a simple solution for today’s modern problems. When he’s not hanging at the library with his 3 year old son! This interview was recorded Live from the Buddy Pegs Media booth at the 2018 Sea Otter Classic in Monterey CA. We built this interview series from the title of our newest children’s picture book Taking The Lead that follows our animal characters along a journey to open a local bike shop and inspire their town to ride. We hope you enjoy these personal stories from bike industry executives, non-profit leaders, pro athletes, and families just like yours who are celebrating kids on bikes and inspiring families to get off the couch... and out for a ride. --- Purchase our books, and download the World of Buddy Pegs podcast so you can share the love of bicycling with the kids in your life. Visit your local bike shop, or visit us at BuddyPegs.com. Remember it’s the little moments that create big memories.

Listen along as we talk with Eric Bjorling, Brand Manager of Trek Bicycles, about the MOST important topic we can tackle, cycling safety. Learn about Trek’s safety research, new products, and the bicycle to vehicle technology they are currently working on.    Find show notes at http://shiftuppodcast.com

Jose Gonzalez has been involved with mountain bikes and mountain bike suspension almost as long as the products have existed. Coming from an extensive motocross background with Kawasaki, Jose found a love for mountain biking and suspension development in the early years of Manitou. He and his team developed some of the most important suspension products of the era, which helped turned mountain biking and world-class MTB competition into a true performance sport. Since 2006, Jose has worked with Trek Bicycles as Director of Suspension Development at his small-but-efficient laboratory in Valencia, California. There and his team work with the Trek bike designers in Waterloo, Wisconsin, to engineer high-performing full-suspension mountain bikes like the Remedy and the Slash. Jose has a knowledge of suspension and passion for mountain biking that runs deep. We discuss past product development, working with riders like John Tomac, and the future of mountain biking with topics like 29-inch wheels in downhill applications. Get ready to geek out with one of the innovators of our sport.

THE FREDCAST CYCLING PODCAST From the National Bike Summit in Washington, DC. The keynote address at the Annual Meeting of Members of the League of American Bicyclists. Keynote Speaker: John Burke of Trek Bicycles. The FredCast is sponsored by Cambria Bicycle Outfitte