Podcasts about oiselle

"My big fear with all of this is the trickle down," Dr. Sasha Gollish joins us on the episode, to chat about her work in Gender Equity in sport, her time as a professional runner for team Canada, how she knew she was in perimenopause, and much more. Gollish ran at a younger age, but took some time off and worked as an engineer in Toronto before getting back to the sport at a high level. We talk about what it looked like to go back into competitive running, working with Oiselle and Asics, going to the World Marathon Championships in 2023 for Team Canada, and eventually navigating perimenopause. As a gender equity advocate, Gollish worked to bring awareness to the World Athletics decision to resume "sex testing" for athletes competing in the female category, so we discuss her thoughts and perspective on that, along with concerns about how it may impact athletes down the line.  Follow Dr. Sasha Gollish and Yellow Running Shoes on Instagram: @Sgollishruns. Connect with Lane 9 on Instagram @lane9project, email us Lane 9 project at gmail dot com, and/or go to Lane9project.org.  Find a clinician and/or coach to work with as you navigate fueling, mental health, and menstrual health by going to Lane9project.org/directory.    

You may have never heard of Molly Bookmyer, but since overcoming two brain surgeries in 2015 she's quickly becoming one of the top US Women's Marathoners.  Molly opened up about her health struggles and her path to elite running with questions like: How Molly overcame the odds to run a 2:28 marathon after two brain surgeries How she balances training as an elite with a full-time job When Molly realized she had undiagnosed Celiac's disease and how discovering this has changed her fueling What are Molly's goals for the 2025 London Marathon where she'll be toeing the line against some of the world's best marathon runners Molly Bookmyer is currently a Oiselle sponsored athlete and two-time Olympic Marathon Trials Qualifier with a 2:28 personal best after winning the 2024 Twin Cities Marathon. Molly finally considers herself healthy after a long stretch of sickness and injury and will be a name to look out for when she toes the line at this year's London Marathon. Molly Bookmyer 2024 Olympic trials athlete bio Connect, Comment, Community Follow RunnersConnect on Instagram Join the Elite Treatment where you get first dibs on everything RTTT each month! Runners Connect Winner's Circle Facebook Community  RunnersConnect Facebook page GET EXPERT COACHING AT RUNNERSCONNECT! This week's show brought to you by: Qualia Senolytic As a masters runner, I am always on the lookout to prevent (or at least slow down) many of the common performance declines that happen with age. Qualia Senolytic is designed to selectively target and eliminate damaged or dysfunctional cells in the body, which are called senescent cells.  By removing these cells, senolytics aim to rejuvenate tissues, reduce inflammation, and reverse some aspects of aging.  Early research has shown senolytics can…  Lead to a reduction in systemic inflammation Improve vascular function by reducing senescent cell burden in the arteries. Enhance muscle regeneration while also increasing exercise capacity and decreasing recovery time Lead to significant improvements in joint health Ready to resist aging at the cellular level? Try Qualia Senolytic and use the code RTTT15 to save 15% off any purchase. MAS Iron Outside of training deficiencies, low iron is one of the most common reasons for poor results during workouts and races.  Recent research indicates that almost 56% of male runners and 86% of female runners suffer from an iron deficiency that severely hampers performance. The problem with eating iron-rich foods or supplementing with traditional iron supplements is that iron is notoriously difficult for the body to absorb and utilize. In fact, only about 25% of dietary iron found in animal sources is absorbed while 17% or less of the iron from plant sources is absorbed. But MAS Iron has found a way to combat these absorption issues to ensure you can get the iron you need for health and performance. By combining the most efficiently absorbed form of elemental iron with clinically proven ingredients to aid in absorption, MAS Iron performs like no other iron product on the market. In fact, clinical research has shown the combination of ingredients in MAS Iron can quadruple absorption and increase bioavailability by 30%, all while reducing GI issues by 50%. Check out the research and the results for yourself at masedge.com/iron. Runnersconnect fans will automatically save 20% on any purchase.

In this episode of Trail Society, Dr. Sarah Lesko, the Executive Director of the non-profit Bras for Girls, joins the hosts to share her unique journey from collegiate running at Yale to her work in medicine and community health. Dr. Lesko discusses how her passion for running, coupled with her background as a family doctor and public health advocate, led her to co-found Bras for Girls, a program dedicated to providing sports bras to girls, ensuring they have the support they need to participate confidently in sports and physical activities. She reflects on her time with Oiselle, the women's running apparel brand, and how that experience shaped her understanding of women's sportswear needs, ultimately fueling her commitment to addressing a critical gap in girls' athletic participation. The conversation also delves into the evolution of Bras for Girls, a program that quickly outgrew expectations as requests for bras and support came flooding in. Dr. Lesko discusses the challenges and rewards of scaling the program, the immediate impact it's had on young athletes, and the importance of community-driven solutions for addressing these often-overlooked issues. She also touches on her time as a middle school coach and how it influenced her approach to the program. Looking ahead, Dr. Lesko shares her vision for the future of Bras for Girls and how it continues to empower young girls to be active, healthy, and confident in their physical pursuits. Follow Sarah here: @drlesko  Donate or become a volunteer with Bras for Girls: www.brasforgirls.org    Keep sliding into our DMs with your messages, they mean so much to us!  FOLLOW US on Instagram: @trail.society And go follow our NEW youtube channel @trailsociety_podcast   This episode is brought to you by Freetrail @runfreetrail   NEW SPONSOR ALERT: We are so excited to be partnering with Rabbit as our primary apparel sponsor this year! Send us some DMS about your favorite apparel and what you would like to see built for the trail running space!   Sources: No, exercise is not better than antidepressants or therapy, according to new study: “It is crucial to communicate science honestly.”  https://acrobat.adobe.com/id/urn:aaid:sc:EU:47740ba3-20fc-4d44-a008-517b85fc12cd?utm_source=substack&utm_medium=email  

"It was horrible and wonderful at the same time." Ali and Allie on the run! Professional track, trail, and road runner Allie Ostrander returns to the Ali on the Run Show today to talk about signing with Oiselle, and about her goals for her 2025 racing season. Allie will be making her half marathon debut at the Mesa Half Marathon in just a few weeks, and in this episode she talks about why she's intrigued by the distance, and what she hopes to accomplish in 13.1 miles. Plus, her reflections on her first injury-free year since 2019, what it's like being a full-time runner and content creator (subscribe to her YouTube channel and get this girl to 100K!), and her advice on how to be a better downhill runner on the trails. SPONSORS:  The Eugene Marathon: Register for the Eugene Marathon (April 27, 2025) and save $10 with code ONTHERUN. UCAN: Click here to get a FREE UCAN Edge sample pack (you'll just pay the cost of shipping), and use code ALI for 20% off your next UCAN order. In this episode: Why Allie doesn't run on Sundays (2:25) What Allie can share about her 2025 racing calendar (7:45) Allie's goals for her half marathon debut (16:45) All about Allie's decision to sign with Oiselle (19:45) Allie's goals for 2025 (24:00) Allie's advice for how to be a better trail runner (25:45) What it took to have an injury-free year for the first time in five years (31:20) How Allie sees the business of running (38:40) How Allie learned to reframe failure (48:30) What Allie would say to her 16-year-old self, and her future self (50:45) Follow Ali: Instagram @aliontherun1 Join the Facebook group Twitter @aliontherun1 Support on Patreon Subscribe to the newsletter SUPPORT the Ali on the Run Show! If you're enjoying the show, please subscribe and leave a rating and review on Apple Podcasts. Spread the run love. And if you liked this episode, share it with your friends!

In this episode of the Trail Network podcast, hosts Hilary Yang and Katie Asmuth are joined by elite runner and content creator Allie Ostrander. Allie shares insights into her new sponsorship with Oiselle, her experiences balancing a professional running career with content creation, and how she navigates both trail and track worlds. The conversation delves into the lessons she's learned on the trails, her passion for mental health advocacy, and the hobbies that help her find balance outside of running. It's a fun and thoughtful discussion that highlights Allie's journey, her reflections on 2024, and her aspirations for the future. Talking Points: -What shoes Allie is currently using for her runs -Her new sponsorship with Oiselle and why she chose them -Transitioning from NNormal and Brooks Beasts to Oiselle -Navigating contract negotiations with sponsors -How she initially reached out to brands -The many roles Allie juggles as an athlete and creator -Starting her podcast, Every Step of the Way -How her relationship with Spencer Brown has influenced her content creation -Finding hobbies and interests outside of running -Lessons learned on the trail in 2024 -Being coached by David Roche -Prioritizing mental health while striving for peak performance 
 This episode is edited and produced by the Sandyboy Productions Podcast Network. A special thank you to Osprey for supporting this episode. Visit Osprey.com to explore their incredible products!

 Follow Allie:
 Allie on Instagram: @allie_ostrander
 Allie on YouTube: @allie_ostrander
 Allie's Podcast: Every Step of The Way

Dr. Sarah Lesko is MANY things—a runner, parent, pracitioner, and a staunch advocate for female athletes of all ages, devoting her work to getting and keeping girls in sports. We couldn't have been more excited to chat with her, getting the story of her days as a collegiate athlete, why she took more than 15 years off of running and how that actually felt, what happened when she came back to running and met Oiselle's founder Sally Bergesen, and everything in between. Sarah is now the Executive Director and Board President of the incredible nonprofit, Bras for Girls, which started within Oiselle is 2017 and branched out as its own 501(c)3 in 2021. They have donated over 60,000 sports bras just THIS YEAR to young female athletes, and have even bigger plans for 2025. Come for all of the things Sarah has done in the sport of running and for female athletes up to this point, but stay for the hot takes, and unfiltered reality checks, on what really needs to happen within the NCAA to protect female athletes and keep them in sports at all levels, for the long run.  Follow Dr. Lesko on Instagram @DrLesko and @brasforgirls. Go to brasforgirls.org to get involved.  To work with Lane 9 and support what we're building for women's health providers and female athletes, go to Lane9Project.org, and follow us on IG @lane9project.

In episode #123 of

Send us a textGood For A Girl by Lauren Fleshman is the story of Lauren's life and experience in professional running. Running seemed straight forward when she was growing up, you work hard and you get the reward, but women don't have the same performance trajectory as men when going through puberty. Women often plateau as they get used to their "new body" after puberty, but this comes at an inconvenient time in college when coaches are picking top performers for scholarships and want their team to win in the NCAA system. Lauren's story is about navigating her time in the NCAA, what she saw during her time competing at the college level and beyond (including competitors who would disappear from the running scene following struggles with eating disorders) and why it's important to change things for future girls and women.Who is Lauren Fleshman? In case you haven't heard of her, Lauren is an award winning author and one of the most decorated American distance runners of all time, having won five NCAA championships at Stanford and two national championships as a professional. Her writing has appeared in The New York Times, Time and Runner's World. Her debut book was an instant New York Times Bestseller, and won the prestigious William Hill Sports Book of the Year Award. She is the brand strategy advisor for Oiselle, a fitness apparel company for women, and the co-founder of Picky Bars, a natural food company. She lives in Bend, OR.If you're looking for a copy, you can find it on Lauren't website (where she also offers signed copies!): https://www.laurenfleshman.com/Link for 20% discount on Caffeine Bullet https://caffeinebullet.com/RUNNINGBOOKDiscount automatically applied and visible on checkoutSupport the showAny feedback or suggestions on this review or any of our other podcast episodes would be greatly welcomed. Leave us a review using your favorite podcast player or contact us on social media.Facebook: https://www.facebook.com/runningbookreviews/Twitter: https://twitter.com/reviews_runningInstagram: https://www.instagram.com/runningbookreviews/ Podcast webpage: https://runningbookreviews.buzzsprout.com If you have been enjoying the podcast and want more, you can find some extras on our By Me a Coffee site! https://www.buymeacoffee.com/runningbookreviews

Arielle Knutson is the CEO of Oiselle, a running apparel brand for women, by women. In the podcast, we talk about her journey that started as a member of Oiselle's ambassador program, and how she found her way into the Outdoor Industry.    Links: Oiselle Arielle Knutson on LinkedIn Oiselle Director of Marketing Role Morning Brew article about Arielle's brand going viral on TikTok Aaron's favorite cottage cheese pancake recipe NYT Bestselling Author and Oiselle athlete Lauren Fleshman Alexis Ohanian>   BPC:  Ironman Women's World Championships Coverage Lauren Fleshman's "Good For A Girl" Alexis Ohanian 20VC Podcast Episode   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

« Madam’oiselle » de Phanee de Pool par Juliette (TCVPM), Camille (T2SA) et Noam (TDESB). Régie : M. Noureux

Today, I'm thrilled to be syncing up with Arielle Knutson, CEO of Oiselle, the pioneering women's running apparel brand. Arielle takes us behind the scenes of Oiselle's rich history, its evolution as a brand for women by women, and how she's leading the company into the future. We dive into her decade at Nuun Hydration, her passion for sports marketing, and how her experience as a runner and triathlete has shaped her journey. Arielle also shares exciting new initiatives, including Oiselle's collaboration with Athlos, the women's-only track and field event, plus much more!" OFFERS Ketone-IQ: Ketone.com/Marni for 30% Off First Subscription SiPhox Health: 20% Off First Purchase SiPhoxhealth.com/marnionthemove CONNECT Oiselle on Instagram Marni On The Move Instagram, TikTok, LinkedIn, or YouTube` Marni Salup on Instagram and Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our weekly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! SUPPORT THE PODCAST Leave us a review on Apple. It's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to. Tell your friends to what you love on social. Screenshot or share directly from our stories the episode you're listening to, tag us and the guests.  

Jess Fiaschetti is the President of OutsidePR, a boutique public relations firm specializing in the outdoor and endurance sport markets. They represent brands like HOKA, Cotopaxi, Red Bull, Wild Rye, Oiselle, Sun Valley Resort, among many others. We talk about OutsidePR's expansion to the Australian and New Zealand market, building long-term relationships with clients, what makes the outdoor space unique for PR, how the changes in media are impacting PR generally, how to measure ROI for clients, and a lot more!   Links: Wild Fang's Debbie Harry capsule -- Lutze's BPC Cotopaxi Founder Davis Smith on HIBT (first, second) -- Dylan's BPC Basecamp Outdoor Jobs FOLLOW OUR LINKEDIN PAGE FOLLOW US ON INSTAGRAM SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER

Madie Boreman is a professional steeplechaser for Oiselle, and last year, 2023, in her very first season as a pro, she established herself as a racer to watch. Getting to this point, however, has been full of many ups and downs. In this episode Boreman shares the story of her journey transitioning from collegiate racing to the professional ranks. Boreman has had a talent and love of running and racing since childhood. She was a standout collegiate runner for the powerhouse team at CU Boulder her freshman year, but injuries plagued her thereafter. Despite that, Boreman continued to perform well, and more importantly, she knew she had more to give. She could feel it. So despite a vote of no confidence from CU Boulder coaches about her prospects as a pro after graduation, Boreman followed her intuition and went for it. Boreman bet on herself that she could indeed race with the best in the professional ranks. She built a strong and supportive network around herself, notably with agent Isaya Okwiya and coach Julie Benson, and she has began to put in the performances she knew she was capable of. Boreman also has a well developed ability to turn disappointment into a future asset, so while success does fuel her confidence, disappointment fuels her determination. Step by step, Madie Boreman is developing into a top steeplechaser in the US and her momentum is building to the biggest day on the 2024 race calendar: the US Olympic Trials happening June 21-30. This is the story of a young champion on the rise. Keep Up with Madie Boreman Instagram: @boredmadie Mentioned in this Episode Cindy Kuzma article for Runner's World about CU Boulder Track and Field Program: runnersworld.com/news/a44272887/colorado-investigation-finds-body-composition-testing-harmed-athletes Oiselle: oiselle.com Music Credits Cormac O'Regan, of Playtoh Music by Grand_Project from Pixabay Rockot, via Pixabay penguinmusic, via Pixabay Coma-Media, via Pixabay chillmore, via Pixabay Grand Project, via Pixabay Ways to Connect and Engage with Women's Running Stories Instagram: @womensrunningstories Instagram: @over50sub20_5k_project Facebook: facebook.com/WomensRunningStories Facebook Group: facebook.com/groups/444164966663627 Website: womensrunningstories.com Email host Cherie: clouiseturner@gmail.com Women's Running Stories is a proud member of the Evergreen network: https://evergreenpodcasts.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Carmen Graves is a professional track racer sponsored by Oiselle, and she specializes in the uniquely challenging event of the steeplechase. Graves's unexpected discovery of excelling at this event and the exciting reality that she continues to improve as a steeplechaser at the age of 33 is what this story is all about. Graves loves to run and race, and she is exceptional, but her journey has been punctuated with moments of frustration and questioning. She's experienced crippling race anxiety and, often as the only Black woman on the starting line, feelings of not belonging. Graves also recognizes the impact of racism in the sport of track and field: how Black women and women of color are steered toward sprint events, while white woman are more likely to be introduced to distance events. Alongside facing these hurdles, Graves has experienced terrific self-discovery and triumph. She's towing the line these days with ever stronger confidence and ability, and she's feeling all the more empowered about the importance of representation. Graves has also gone through some big changes recently that are resulting in some new PRs and boosted confidence coming into the 2024 Olympic Trials. This will be Graves third appearance at the Olympic Trials, and she's coming in more ready than ever to go after a spot on Team USA. In this episode, Graves covers her fascinating steeplechase journey, and to kick things off, she gives a detailed description of the event itself. If you are unfamiliar with the steeplechase, or even if you are, this is a wonderful opportunity to sit with how truly difficult and, quite frankly, scary this event is, from a woman who is one of the best. In addition to training and racing, Graves is the co-founder with her husband, Sean Stetler, of Denver Athletics, an all-inclusive community running club that welcomes athletes of all ages and abilities. The organization also hosts all-comers track meets, and in 2023, they hosted seven events. Graves also works full time as a program advisor for the Center of Work Education and Employment. Please stay tuned all the way to the end of the episode, where Graves shares some post-steeplechase racing goals. Keep Up with Carmen Graves Instagram: @carmenpelar Website: carmenpelar.com Mentioned in this Episode Denver Athletics Instagram: @denver_athletics Denver Athletics website: denverathletics.org Oiselle: oiselle.com Music Credits Cormac O'Regan, of Playtoh Music by Grand_Project from Pixabay Rockot, via Pixabay penguinmusic, via Pixabay Coma-Media, via Pixabay chillmore, via Pixabay Grand Project, via Pixabay Ways to Connect and Engage with Women's Running Stories Instagram: @womensrunningstories Instagram: @over50sub20_5k_project Facebook: facebook.com/WomensRunningStories Facebook Group: facebook.com/groups/444164966663627 Website: womensrunningstories.com Email host Cherie: clouiseturner@gmail.com Women's Running Stories is a proud member of the Evergreen network: https://evergreenpodcasts.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Yes, it's been a long fortnight since the last Nobody Asked Us episode, but Taylor needed the space and so did we.  This episode starts innocently enough with an off-the-rails intro and then Des and Kara reveal the clandestine use of four contest words in past episodes. Kara illicitly tried to throw you off on the last one, but one lucky winner still figured it out. Thus, this episode brings two new words if you are ready to play their little game.  Before they dig into Boston and wish London "farewell," they give their freshy fresh thoughts on THE new double album, including the torturous decision of choosing a podium from the 31 songs. In the running world, we must ask ourselves was (the Trials in) Florida the drug or was it Boston after all? Plus, Des and Kara answer... "How could Helen Obiri occupy such rare air?" and "Why didn't Sisay Lemma self-implode after taking it out so early?" and "What are the implications for the Kenya marathon team and who will be the odd man out?" The two then w̶a̶d̶e̶ cannonball into the great uniform debate with answers that might surprise you. And don't you worry folks, no one is taking out Des's teeth. This one wraps with another "Underbird" segment presented by Oiselle, and of course, an Olipop Top 5 talking about books, bourbon, and boys. There are no touchdowns necessary; the alchemy between Des and Kara is real! Don't forget to check out these opportunities mentioned in the episode: Use code NOBODY10 for 10% off at oiselle.com for some amazing running apparel from Kara's sponsor! Get a free COROS accessory with your watch purchase (code: NOBODYASKED). Just add your favorite accessory to your cart–a band, piece of apparel, and more–and use code NOBODYASKED at checkout. Des and Kara's COROS watch of choice is the COROS Pace 3: https://glnk.io/0mjrp/at-corosglobal. Use Des and Kara's Olipop link to help support the podcast. Click here.  Participate in the word contest by posting your picks for this week's two secret words on YouTube or Instagram. Winners might have a chance to pick the next two secret words!

I'm exited to share my conversation from one of the live events I hosted at the Boston Marathon! This event as supported by Oiselle and proceeds from book sales at the event benefitted Girls on the Run Boston! In this conversation we learn about Elvin Kibets life and the book that Johanna Garton wrote called “All ... more »

This conversation was SO much fun. I co-hosted a live panel with Kara Goucher and Oiselle at the Boston Marathon on Saturday. This is Fast Girls Live. Oiselle is excited to empower the rising generation of women in sport and this was such a cool opportunity for these young girls to share their stories and ... more »

You asked for it, and you are getting it! Des and Kara recorded this freshy fresh Boston Marathon recap at 10:15 pm on Marathon Monday after just enough beers. The most important detail, perhaps, is that they shut down the bar at the end of this one. They were literally kicked out of the Sam Adams Taproom in downtown Boston to end the show, the perfect mic drop after an epic weekend of racing for the two of them. You will hear the full back story on Kara's successful mission to #destoryColt, including the complete shock to her system to navigate the challenges of the mass start. Bib pickup… “how does that work?” Gear check… “wait, what?” Lining up 20+ minutes early to be positioned well for the start… “this is crazy.” Despite these new hurdles, she “destroyed” Colt's PR by 7 seconds to finish in 18:50 and declare open season on the new hashtag #destroyKara as Colt now seeks his revenge. Then, of course, you hear highlights from Des's 11th Boston. Des talks about the difficulty of being marathon-sharp after a full weekend of events, shares her pre-race meal and pre-race vibes, and details the key moments in the race, including the words exchanged with Emma Bates when she caught the lead pack again at mile 15. Along the way, Kara gives her thoughts and emotions as the ultimate Des fangirl watching from the finish line on Boylston for the first time. Finally, they finish with the “Underbird” underdog of the week segment (sponsored by Oiselle), discussing an unlikely athlete who again made huge waves at the front of the race at the age of 44. Thank you to Oiselle for sponsoring this episode. Use code NOBODY10 for 10% off at oiselle.com for some amazing running apparel from Kara's sponsor!

"This race is too hard for women. They are simply not tough enough to do it, and I get to say that for as long as it takes until someone proves me wrong." - Lazarus Lake, Race Director for the Barkley Marathons. Enter Jasmin Paris. Sorry Lazarus. But first, Des and Kara kick things off with their usual banter talking about solving the world's problems on a run, and perhaps relatedly or unrelatedly, Des's final prep for Boston, including her typical taper routine. Is Des a barely-taper or extreme-taper type of athlete, and has she ever gotten lost on a Boston Marathon course preview run? They also discuss their routines for picking running routes. Which of Des or Kara is the psycho who runs the same route every day?!? A serial killer trait to be sure... Then digging into recent events, you get their hottest takes on the results from World XC, the Barkley Marathons, and the NCAA Women's Basketball tournament, where the women are setting viewing records left and right. As a bonus, you learn the backstory of how Kara just missed her chance to be a late '90s version of Caitlin Clark. So, so close. Finally, the episode ends with a new segment sponsored by Oiselle where Des and Kara each give their "Underbird" underdog of the week performance. And if you are still underestimating women after this episode, then you can go for a cold, cold swim in a Lake. Don't forget to check out these three opportunities mentioned in the episode: Use code NOBODY10 for 10% off at oiselle.com for some amazing running apparel from Kara's sponsor! Stream a live episode of the Nobody Asked Us podcast, coming to you from Boston on Friday, April 12th at 7 pm ET. You can buy your streaming ticket for $5.00 here: https://www.wbur.org/events/902338/nobody-asked-us-with-des-kara-live. Special thanks to Coros for their support for this episode. Participate in the word contest by posting your picks for this week's two secret words on YouTube or Instagram. Winners might have a chance to pick the next two secret words!

Kendra Coleman is a professional track and field athlete sponsored by Oiselle. She is currently focused on the Olympic Track & Field Trials in Eugen, Oregon June 21-30, 2024, where she will compete in the 800. Her top accomplishments include her Highschool UIL State Championship in the 400 meters and a 9th place finish at 2016 Olympic Trials in the 800 meters. Kendra is also the Senior Administrative Coordinator at The University of Texas where she producers Blackademics TV airing on PBS and facilitates grants for education under the black studies department. She has a Bachelor of Science degree in Corporate Communications from The University of Texas and a master's degree in Sports Management from Northcentral University. She has been involved in community relations and community service for over six years. In addition to these activities, her other interests include advocacy for women in sports, sitting as an officer on the USATF Athletes Advisory's Committee as the Director of Athlete Services and working with community organizations that serve student athletes. Her next goals are to find a career that allows me to use my passions and talents and also help others live better lives through my work with athletes, women in sports and athletes of color. In the episode Kendra speaks with Elizabeth about her training in spectacular detail, visualizing big races, being competitive and friendly with her adversaries, preferring female coaches, her support team, and racing from a positive mindset. Get involved and support the show and more sports media for women through https://www.buymeacoffee.com/hearher Find all episodes http://www.hearhersports.com/ Find Hear Her Sports on all social @hearhersports Find Kendra at https://www.oiselle.com/pages/kendra-coleman Find Kendra on IG at https://www.instagram.com/ms_kchambers/ Find Oiselle Pocket Joggers at https://www.oiselle.com/collections/pockets/products/pocket-jogger-tights

This week we are joined by the incredible Lauren Fleshman, New York Times bestselling author of "Good for a Girl", to discuss the systemic ways that our sports culture fails women and girls, and how we can create a better future for the next generation of female athletes.  We dive into how the natural and expected changes in a young women's body during adolescence are met with misunderstanding and pathology, and how the sports systems that girls and women find themselves in are built by men, for men and boys. They don't currently account for or support the experience of the female athlete. Even if you aren't a female-bodied human or an athlete, I hope you'll tune into this episode. This is such an important conversation about challenging the patriarchy and policing of women's bodies, far beyond athletics and running. As always, please listen with compassion and empathy for yourself and any past (or current) experiences this may bring up for you. Tune in to hear more about… The inspiration behind Lauren's book, Good for a Girl How prevalent disordered eating is when girls in adolescence, even into their college years The objectification of female bodies during adolescence How the US sports systems are built for around a default male body The significant differences between young girls and boys when training for sports The lack of normalization and support that girls and young women receive in sports during adolescence What happens when girls fight against natural body changes The rate that young girls drop out of sports What is viewed as "essential equipment" for boys in sports versus girls The financial pressure of athlete scholarships and ensuring performance at the expense of health If weight loss and losing a menstrual cycle is "normal" during sports training The extended time period to truly recover from undereating and overtraining in a women's body Redefining excellence for women in sports beyond race times and body-focused numbers How high risk women athletes are funneled into college sports Performative health and how food choices are policed in athlete spaces What's next for Lauren in her career  About Lauren: Lauren Fleshman is an award winning author and one of the most decorated American distance runners of all time, having won five NCAA championships at Stanford and two national championships as a professional. Her writing has appeared in The New York Times, Time and Runner's World. Her debut book was an instant New York Times Bestseller, and won the prestigious William Hill Sports Book of the Year Award. She is the brand strategy advisor for Oiselle, a fitness apparel company for women, and the co-founder of Picky Bars, a natural food company. She lives in Bend, OR. Find Lauren on IG: @fleshmanflyer Support the show: Enjoying this podcast? Please support the show on Patreon for bonus episodes, community engagement, and access to "Ask Abbie" at Patreon.com/fullplate Transcripts: If you're looking for transcripts, you can find those on my website, www.abbieattwoodwellness.com/podcast  Social media: Find the show on Instagram: @fullplate.podcast Find Abbie on Instagram: @abbieattwoodwellness Group program: Looking for more support and concrete steps to take to heal your relationship with food and your body? Apply for Abbie's next 10-week group program: https://www.abbieattwoodwellness.com/group-coaching Group membership: Already been at this anti-diet culture thing for a while, but want community and continued learning? Apply for Abbie's monthly membership: https://www.abbieattwoodwellness.com/circle-monthly-group   Podcast Cover Photography by Anya McInroy Podcast Editing by Brian Walters This podcast is ad-free and support comes from our Patrons on Patreon: Patreon.com/fullplate

Professional middle distance track racer Rebecca Mehra shares her professional running story. It's been marked by great success, two years of disappointing hurdles, to now: coming into 2024 healthy and ready, with a new perspective, new coach, and new set of training partners. Rebecca Mehra is a professional middle distance track racer, sponsored by Oiselle. She specializes in the 800 and 1500 meter. For her collegiate career, Mehra raced for the legendary running powerhouse Stanford. A year after graduation, in 2018, she became a member of Oiselle's Littlewing Athletics Elite Team, coached by former professional runner, now award-winning author Lauren Fleshman. As a new pro, Mehra's star was on the rise. She was setting PRs, going head to head in top competitions, and winning races. She was racing at top invitational meets throughout the US, and in Europe. Until 2021. Over the past few years, Mehra has experienced a series of frustrating events. Sickness and injury have set her racing plans back, time after time. There was more than one occasion when Mehra considered her career as a professional racer over. Coming into 2024, however, things began to shift. Mehra has been healthy, and she's found a new team to train with and she has a new coach. She's also bringing her years of experience and wisdom, and a refreshed commitment to her professional racing career. It's an Olympic year, and Mehra is ready to get in the mix. Ways to Keep Up with Rebecca Mehra Instagram: @rebecca_mehra Mentioned in this Episode Oiselle: https://www.oiselle.com Good for a Girl: A Woman Running in a Man's World, by Lauren Fleshman: https://www.laurenfleshman.com “Lauren Fleshman's Feminist Approach to Coaching,” by Michelle Hamilton, New York Times: https://www.nytimes.com/2020/10/16/sports/lauren-fleshmans-feminist-approach-to-coaching.html Both/And, by Huma Abedine: https://www.huma-abedin.com Ways to Connect and Engage with Women's Running Stories Instagram: @womensrunningstories Twitter: @WomenRunStories Website: womensrunningstories.com Email host Cherie: clouiseturner@gmail.com Women's Running Stories is a member of the Evergreen network: https://evergreenpodcasts.com Women's Running Stories is proud to be featured as one of the top 20 Women's Running podcasts by Feedspot: https://blog.feedspot.com/womens_running_podcasts Women's Running Stories is proud to be featured as #4 on the GoodPods top Running podcasts list

Sara welcomes Arielle Knutson, the new CEO of Oiselle, a women's running apparel brand focused on empowering women and building a supportive community. Arielle shares her journey from marketing at Nuun Hydration to leading Oiselle, emphasizing the value of marketing to women in sports to build confidence and experience the transformative power of sports and community.Knutson, a lifelong athlete, reflects on her background in gymnastics, and her transition to running and IRONMAN triathlon, highlighting the impact sports have played on her own self-discovery, goal-setting skills, and discipline. Sports, of course, also translate into her leadership style, where she emphasizes transparency, personal connection, and predictability as key elements in her effective team leadership. Arielle and Sara also share advice for women aspiring to senior leadership roles, including: Overcoming imposter syndrome, The role of mentors in personal and professional growthThe importance of asking questions and continuous learning Embracing challenges with confidence and opennessSince her time at Nuun, Arielle has been pioneering growth in sports and business for women. Now, at the helm of Oiselle, she's ready to soar. Register for the Feisty Summer STRONG Course: https://www.womensperformance.com/strong Sign up to Receive The Feisty 40+ Newsletter:https://www.feistymenopause.com/blog/Feisty-40-plus Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

Today, Sara Gross is joined by Atsuko Tamura, former president of Seatlle-based Oiselle, a women's running apparel company. They discuss:How her upbringing as a first generation Japanese immigrant shaped her personality and work ethicWhat qualities she carries with her today as a former competitive swimmerHer background in the outdoor industry from cashier to Senior Vice President of Strategy, Marketing, Communications, and Public Affairs at REIHer tenacity to find a way to get what you want (even if it means writing your own job description!)Spotting potential in others and nurturing talentAnd, as president of Oiselle (until February 1st!), Atsuko also highlights the importance of women-led and women-owned brands and the impact of sports on personal growth.As she says, “When women's hearts are full, they build community. They go out, they gather, and they grow.”As Atsuko demonstrates, women have the power to transform communities and lives.And that can change the world.Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com PILLAR Performance: Use the code SARA for 15% off your first purchase at thefeed.com/PILLAR. If you are outside the US use the same code, SARA at pillarperformance.shop.

This episode with Oiselle CEO Arielle Knutson is the final in a Oiselle-sponsored series leading up to the 2024 Marathon Olympic Trials. A wife, dog mom, and friend, Arielle juggles her corporate responsibilities -first as the long-time marketing manager at Nuun and now as Oiselle CEO- with a life on the run. Arielle, ultrarunner and Ironman triathlete, loves taking on challenges and exploring her limits. In this episode we talk about: In this episode we talk about: -mixing passion with profession  -the evolution of sports marketing and brand ambassadors  -life as CEO of Oiselle -behind the scenes of athlete and influencer contracts and relations  -building and maintaining positive team culture  We talked a lot about Kevin Rutherford, check out his episode here: 168. Kevin Rutherford: Creating a Thriving Culture  Like what you heard? Find out more about the Oiselle Underbirds here: https://www.oiselle.com/pages/year-of-the-underbird  Listen to episode 1 here: 289. Underbirds Flying High: Molly Bookmyer's Journey to the Marathon Olympic Trials And episode 2 here: 293. Underbirds Flying High: Ari Hendrix on Racing, Representation, and Resilience  Episode 3 here: 298. Underbirds Flying High: When The Hard Choice Is The Right Choice with Briana Boehmer Episode 4 here: 299. Underbirds Flying High: How To Build Resilience with Carrie Verdon  Episode 5 here: 301. Underbirds Flying High: Elena Hayday on Overcoming Marathon Fears Follow Arielle on Instagram @arielledora and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Oiselle Oiselle, a running apparel company run by women for women, is supporting a small group of women, the “Underbirds”, leading up to the Olympic Marathon Trials: you can check out more about the Year of the Underbird here. Head on over to Oiselle's website and use code FTLR10 for 10% off your first order. 2Before 2Before is a natural sports performance supplement made from New Zealand Blackcurrant berries that have exceptionally high antioxidant levels and are proven to enhance athletic performance, improve endurance, help kick-start recovery, and strengthen immunity. Use code FTLR at 2before.com to save 30% on 20 and multiserve packs.  HydraPak HydraPak create better hydration solutions for performance-driven people, and have been helping us stay hydrated and happy out on the trails for years! Use code FTLR for 20% off HydraPak hydration hand-helds, filtration, collapsible flasks, and reservoirs, and to show your support of the For The Long Run team. --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support

This episode with Elena Hayday is the fourth in a Oiselle-sponsored series with the Underbirds: a team of 5 female athletes being supported by Oiselle in the lead up to the 2024 Marathon Olympic Trials. More than a runner, Elena is a full-time researcher in healthcare, cat mom, sister and daughter. From start to present, community has been at the heart of Elena's running “why”, and she is a proud member of Georgetown Running Club. In this episode we talk about: -running for the community   -fearing the marathon and hitting the wall -racing strategies: pacing, chunking, and distraction -loving training more than racing -lessons on burnout and balance: elite running, working, and living a full life -preparing for the 2024 Olympic Trials as a Oiselle-sponsored “Underbird” athlete Like what you heard? Tune in next month for episode 5 in the Oiselle Underbirds series. https://www.oiselle.com/pages/year-of-the-underbird  Listen to episode 1 here: 289. Underbirds Flying High: Molly Bookmyer's Journey to the Marathon Olympic Trials And episode 2 here: 293. Underbirds Flying High: Ari Hendrix on Racing, Representation, and Resilience  Episode 3 here: 298. Underbirds Flying High: When The Hard Choice Is The Right Choice with Briana Boehmer Episode 4 here: 299. Underbirds Flying High: How To Build Resilience with Carrie Verdon  Follow Elena on Instagram @elena_hayday and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Oiselle Oiselle, a running apparel company run by women for women, is supporting a small group of women, the “Underbirds”, leading up to the Olympic Marathon Trials: you can check out more about the Year of the Underbird here. Head on over to Oiselle's website and use code FTLR10 for 10% off your first order. 2Before 2Before is a natural sports performance supplement made from New Zealand Blackcurrant berries that have exceptionally high antioxidant levels and are proven to enhance athletic performance, improve endurance, help kick-start recovery, and strengthen immunity. Use code FTLR at 2before.com to save 30% on 20 and multiserve packs.  --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support

This episode with Carrie Verdon is the fourth in a Oiselle-sponsored series with the Underbirds: a team of 5 female athletes being supported by Oiselle in the lead up to the 2024 Marathon Olympic Trials. A proud Boulder-ite, Carrie is a sister, girlfriend, and outdoor enthusiast, who juggles a full-time job as a teacher with elite running. In this episode we talk about: -taking breaks from running  -balancing elite running with a full time job as a teacher -unlocking performance breakthroughs:sleep and consistent habits vs marginal gains -eating disorder struggles as an athlete  -social media sharings and boundaries -preparing for the 2024 Olympic Trials as a Oiselle-sponsored “Underbird” athlete Like what you heard? Tune in next month for episode 5 in the Oiselle Underbirds series. https://www.oiselle.com/pages/year-of-the-underbird  Listen to episode 1 here: 289. Underbirds Flying High: Molly Bookmyer's Journey to the Marathon Olympic Trials And episode 2 here: 293. Underbirds Flying High: Ari Hendrix on Racing, Representation, and Resilience  Episode 3 here: 298. Underbirds Flying High: When The Hard Choice Is The Right Choice with Briana Boehmer Follow Carrie on Instagram @carrieverdon and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Oiselle This podcast episode is supported by Oiselle, one of my favorite brands in the running space, a running apparel company run by women for women. And this year, the Year of the Underbird, Oiselle is supporting a small group of women leading up to the Olympic Marathon Trials, as well as a series here on the podcast, helping to amplify and share the stories of these resilient athletes. So, if you want to support Oiselle in their mission to help people feel like they belong here, you can check out more about the Year of the Underbird here. And if you're in the market for some great running gear, head on over to their website and use code FTLR10 for 10% off your first order. 2Before Thank you to 2Before for sponsoring the podcast. 2Before is a natural sports performance supplement made from New Zealand Blackcurrant berries. These are the most researched berries, and those studies are showing that these berries have exceptionally high antioxidant levels and are proven to enhance athletic performance, improve endurance, help kick-start recovery, and strengthen immunity. So go ahead and try some out over at 2before.com. The code FTLR will save you 30% on 20, 10 and multiserve packs. And remember, supporting our brand partners helps to support the greater For The Long Run team.   Emich VW We're so excited to be partnering with Emich VW, a family-owned and operated auto group based in the Denver/Boulder area. When we think about partnering up with companies for the podcast, we want to make sure the company cares about our community, our planet, and has products we actually believe in. With Emich VW, it hits all the categories and then some. Stop by the Emich VW dealer and say that we sent you. Their team is wonderful. If you're in the market for a new vehicle, consider electric, and consider the VW ID.4. Thank you so much to the Emich VW team for supporting this community! --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support

This episode with Briana Boehmer is the third in a Oiselle-sponsored series with the Underbirds: a team of 5 female athletes being supported by Oiselle in the lead up to the 2024 Marathon Olympic Trials. More than an accomplished runner, Briana is a friend, wife, entrepreneur and small business owner, working to leave the world a better place. Unlike the other Oiselle Underbirds, Briana did not qualify for the Olympic Trials, after having to pull out of her goal race due to injury: we discuss this and much more. In this episode we talk about: -growing up fast without a mom -finding family and community through running  -from unconfident underdog to Oiselle-sponsored Underbird -overcoming disappointment with community -achieving peak performance: joy in the process and consistency, over pressure to perform Like what you heard? Tune in next month for episode 4 in the Oiselle Underbirds series. https://www.oiselle.com/pages/year-of-the-underbird  Listen to episode 1 here: 289. Underbirds Flying High: Molly Bookmyer's Journey to the Marathon Olympic Trials And episode 2 here: 293. Underbirds Flying High: Ari Hendrix on Racing, Representation, and Resilience  Follow Briana on Instagram @briboehmer and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Oiselle This podcast episode is supported by Oiselle, one of my favorite brands in the running space, a running apparel company run by women for women. And this year, the Year of the Underbird, Oiselle is supporting a small group of women leading up to the Olympic Marathon Trials, as well as a series here on the podcast, helping to amplify and share the stories of these resilient athletes. So, if you want to support Oiselle in their mission to help people feel like they belong here, you can check out more about the Year of the Underbird here. And if you're in the market for some great running gear, head on over to their website and use code FTLR10 for 10% off your first order. Microcosm Coaching This episode is sponsored by the good people over at Microcosm Coaching, our friends TJ David and Zoe Rom. It's that time of year again, time to jumpstart your 2024 running goals. We love partnering with Microcosm because they truly align on our beliefs for this show - they support their clients through breakthroughs, setbacks and plateaus, and are in it for the long run. Whether you're running your first 5K, or your tenth 100-miler, the coaches at Microcosm have a personalized training plan designed to fit your life and your goals. Not only will you have a strong relationship with your coach, but you'll also be part of a community of other people like you to help encourage you, strengthen your commitment and support accountability. Head on over to Microcosm Coaching and let them know that the team at For The Long Run sent you. --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support

Hi friend! It's Giselle. I'm jumping on here real quick to remind you that I'm taking a break after over three plus years of weekly episodes to rest, reset, and recalibrate. In case you need a little woman in sports career journey wisdom while I'm away, I've pulled this episode from the archives. This conversation with Dr. Sarah Lesko aired in April 2022 and it is one of the most downloaded episodes of all time. So you're going to love it. I know I did.Since the last episode. Dr. Lesko was named Executive Director of the non-profit Bras for Girls, which is an amazing organization, check it out, and she was also named a Director of the USA Track and Field Foundation Board.Enjoy!Episode 88:On today's episode, I'm talking to Oiselle's Leader of Corporate Development and Family Medicine Physician, Dr. Sarah Lesko, about honoring your values while changing careers.Sarah is trained and practiced as a family medicine physician before making the leap to a career outside of medicine. Before leaving medicine, Sarah got back into running after watching the ‘08 Olympic trials. Two years later she met the founder and CEO of Oiselle, a running apparel company, by and for female athletes. Eventually leaving medicine, Sarah's work with Oiselle expanded and she found a better way for her to serve. Through her work with Oiselle, Sarah is able to utilize her training in medicine and public health to support women and girls in sport at every level of competition.We talk about:●The twists and turns of her career in sports, medicine, and public health before she found a job where she could bring it all together. ●The multiple identities she created throughout her career and the resilience they've provided.●How defining your values and vision for your career can help you find the right fit. You can find the show notes and more resources at https://madamathlete.comKeep an eye out for new content or let us know what you'd like to see next by following us on social:Instagram: @theMadamAthleteFacebook: @MadamAthleteTwitter: @MadamAthlete

Today we are sitting down with Arielle Knutson, the CEO for Oiselle, a women's running apparel business that's bringing confidence, empowerment and community through the transformative power of sport. This interview is so powerful for me. Arielle's articulation of leadership, team culture, and the tools that positively impact them are absolutely timeless.This talk will help CEOs all the way to new managers, navigate change, build team chemistry, and to truly uncover a deep sense of self awareness in all of us. There are many points from Arielle that we can apply in life, business, and sports. That said, there's one that sticks with me. To a whole nother level in this conversation, and that's when she said, "caring so much is contagious."Let that sink in...Just imagine the power of this mindset on individuals and on teams. So on that note, let's jump in and soak up all of the goodness that this leader has to offer.About host Kevin Rutherford,Kevin is a human-centric leader helping you to unlock your team's full potential by creating a dynamic and engaging work environment. Joined by other thought leaders, they will share tools they have used to create highly successful teams through culture-first leadership.Kevin Rutherford is a CEO, board member, public speaker and team culture expert who believes in the power of people. As CEO of two different companies, he shaped their company cultures resulting in recognition as one of ‘Outside Magazine's Best Places to Work' for a total of six years. Known as the Chief Eternal Optimist, he has made it his mission to create a working environment where everyone can succeed and thrive. Join Kevin on a journey to help you and your team become the very best they can be. Special thanks to our sponsor, The Running Event!We were at The Running Event 2023 in Austin, Texas in November and want to share a bit about our experience.The Running Event, also known as TRE, is an annual in-person conference and trade show for run and outdoor specialty retailers, brands, media and other industry professionals from across the US and even the globe. It's a great opportunity for those in the industry to come together, do business and make new connections. The Running Event 2023 was the largest in the show's 17-year history, welcoming more than 4,000 total visitors and featuring 314 exhibiting brands like Brooks, HOKA, On, Saucony, Balega, ASICS and New Balance. A big takeaway for us is that TRE is a lot more than a trade show. There was so much buzz and good energy at the event, and you could tell people were really making connections, doing business and talking shop—all while really having a good time. We loved our time at TRE, and if you're in the run or outdoor specialty business, we definitely recommend you check out the 2024 event.The Running Event 2024 will take place November 19-21 in Austin, TX, at the Austin Convention Center; registration is set to open mid-July. Visit TRE's website: https://www.therunningevent.comContact: Christina Henderson, Event Director, The Running Event  chenderson@divcom.com

This episode is with Ken Rideout, one of the fastest masters marathoners in the World, father of 4, financier, and much more. His accomplishments have not come easy, and Ken is the first to point out his losses along the way, including struggles with mental health and addiction, suffering in silence as a functioning junkie 24/7 for 10 years. Ken came to running to overcome his drug addiction and cope with difficult feelings, and his path to elite running is nothing short of remarkable!  In this episode we talk about: -how running helped Ken get sober  -handling negativity with self-belief and resiliency -leveraging publicity and your platform for good  -defining success by effort over outcome  -understanding failure  -building community with how you show up  Follow Ken on Instagram @ken_rideout and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Oiselle This podcast episode is supported by Oiselle, one of my favorite brands in the running space, a running apparel company run by women for women. And this year, the Year of the Underbird, Oiselle is supporting a small group of women leading up to the Olympic Marathon Trials, as well as a series here on the podcast, helping to amplify and share the stories of these resilient athletes. So, if you want to support Oiselle in their mission to help people feel like they belong here, you can check out more about the Year of the Underbird here. And if you're in the market for some great running gear, head on over to their website and use code FTLR10 for 10% off your first order. Microcosm Coaching This episode is sponsored by the good people over at Microcosm Coaching, our friends TJ David and Zoe Rom. It's that time of year again, time to jumpstart your 2024 running goals. We love partnering with Microcosm because they truly align on our beliefs for this show - they support their clients through breakthroughs, setbacks and plateaus, and are in it for the long run. Whether you're running your first 5K, or your tenth 100-miler, the coaches at Microcosm have a personalized training plan designed to fit your life and your goals. Not only will you have a strong relationship with your coach, but you'll also be part of a community of other people like you to help encourage you, strengthen your commitment and support accountability. Head on over to Microcosm Coaching and let them know that the team at For The Long Run sent you.  Emich VW We're so excited to be partnering with Emich VW, a family-owned and operated auto group based in the Denver/Boulder area. When we think about partnering up with companies for the podcast, we want to make sure the company cares about our community, our planet, and has products we actually believe in. With Emich VW, it hits all the categories and then some. Stop by the Emich VW dealer and say that we sent you. Their team is wonderful. If you're in the market for a new vehicle, consider electric, and consider the VW ID.4. Thank you so much to the Emich VW team for supporting this community! --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support

Briana Boehmer had dreamed about qualifying for an Olympic trials since she was young. But she'd let go of that dream as she moved into her 40s. In her mind, she had aged out. That all changed in 2020. Boehmer's first competitive sport was running, which she did through college. After college, she became a competitive triathlete, eventually working up to racing the Ironman distance, which involves swimming 2.4 miles, cycling 112 miles, and then running the distance of a marathon, 26.2 miles. With the onset of COVID in 2020, however, Boehmer returned to running only and decided to run a marathon. This was an event she'd never done on its own, without having swum and cycled for hours before. In her first marathon, the 2021 California International Marathon or CIM, which took place in December 5, Boehmer shocked herself by running 2:33. With that time, she set the Masters 40+ course record and earned 7th place in the open women's field. Additionally, those scuttled Olympic trials dreams were suddenly back up for grabs: the Olympic trials qualifying (OTQ) time for the 2024 trials was 2:37. But there was one big hiccough: the window to qualify for the 2024 Olympic Marathon Trials didn't open until January 1, 2022. After that debut marathon, Boehmer was plagued by a series of injuries that kept her from getting that OTQ. Her final opportunity was CIM 2023, on December 3, and she was eager to race in the kit of her new sponsor Oiselle, as part of the company's innovative Underbirds program. Unfortunately, an injury flare up just one week out from CIM ultimately led to Boehmer making the incredibly tough but necessary decision to not start CIM. This is the story of what it looks like to face the fears and disappointment of making the difficult choice not to race, when there are big dreams at stake. This is also what it looks like to remove limiting beliefs and experience the power of unwavering support. To borrow Boehmer's words: "I've already won." Ways to Keep Up with Briana Boehmer Instagram: @briboehmer Mentioned in this Episode Oiselle: https://www.oiselle.com/ Oiselle Underbirds sponsorship program: https://www.oiselle.com/pages/year-of-the-underbird Ari Hendrix episode on WRS: https://womensrunningstories.com/ari-hendrix-journey-to-the-olympic-marathon-trials-a-quest-to-top-the-list Ways to Connect and Engage with Women's Running Stories Instagram: @womensrunningstories Twitter: @WomenRunStories Website: womensrunningstories.com Email host Cherie: clouiseturner@gmail.com Women's Running Stories is a member of the Evergreen network: https://evergreenpodcasts.com/ Women's Running Stories is proud to be featured as one of the top 20 Women's Running podcasts by Feedspot: https://blog.feedspot.com/womens_running_podcasts/ Women's Running Stories is proud to be featured as #4 on the GoodPods top Running podcasts list

Gina Kennedy is a Professional Squash Player from London. She is currently ranked number 6 in the world, has won 11 titles on the PSA World Tour and is the 2022 Commonwealth Games Gold Medalist. Gina enjoyed a very successful junior career, holding nine national titles, a European title, and was ranked number 1 in England at every age group. In 2016, she began her studies at Harvard University. While at Harvard, she won the women's individual national championships three times and the team national championships four times. Gina was also received many accolades for sportsmanship, including the Betty Richey award and the Radcliffe prize. She graduated from Harvard University in 2020 AND within eight months of playing on the professional circuit she rose from world number 187 to world number 10! Get involved and support the show and more sports media for women through https://www.buymeacoffee.com/hearher Find all episodes http://www.hearhersports.com/ Find Hear Her Sports on all social @hearhersports Find Gina Kennedy on IG at https://www.instagram.com/gina_kennedy26 Hear Her Sports and Women's Running Stories is partnering with Oiselle. Read more at https://www.oiselle.com/blogs/oiselle-blog/hhs-wrs Find Oiselle at https://www.oiselle.com Find Women's Running Stories at https://womensrunningstories.com/ Find Urban Squash Cleveland at https://urbansquashcleveland.com/

Runners Gift Guide:Running Clothes:Senita Rio Lux shorts $26Lux High Waisted Rio Shorts (Multi-Lengths) - Black Lululemon Align tights and shorts $74-$128lululemon Align™ High-Rise Pant with Pockets 25" | Women's Leggings/Tights lululemon Align™ High-Rise Short with Pockets 6" | Women's Shorts Why we love them: the pockets, the stretchy soft fabric, the wide waistbandVuori or Rabbit joggers $88-$98Men's Joggers with Pockets | Vuorihttps://www.runinrabbit.com/collections/womens-joggers Oiselle long sleeve Flow/ Flyout $76Oiselle Flow Long Sleevehttps://www.oiselle.com/products/flyout-long-sleeve Why we love them: the fabric is breathable but warm, the shirt is easy to tie around your waist (not bulky) and most of all, the watch window!Socks $16-$59Balega socks Stance https://www.stance.com/socks/performance/women/ CEP https://www.cepcompression.com/collections/running-sportswear/women?pf_t_product_type=Tall+Socks Other Gear:Mittens - $38-58 Lululemon, SmartwoolGloves $5 Tech Touch Knit Gloves - Wild Fable™ Black : Target or $20 Head brandBuff DriFix or CoolNet UV Headband $10-$20https://www.buff.com/us/dryflxr-headband-buff-pool-pool-118098722.html?size=16675https://www.buff.com/us/search/headband+coolnet Fitletic belt $20 Mini Sport Belt - Fitletic Shoes:Liz loves Saucony Kinvara https://www.saucony.com/en/kinvara-14/195019016941.html Naomi is asking for Hoka Rincons Women's Rincon 3 Lightweight Running Shoe | HOKA® and also loves Saucony Endorphin (Speed, Pro, and Elite)Nutrition/ fuel:Honey Stinger, Bonk Breakers, Pedialyte Sport, DripDrop, Saltstick - we shop at thefeed.com and Amazon.com Orgain protein powder https://orgain.com/?rfsn=6906916.8f27ae3&utm_campaign=6906916.8f27ae3&utm_medium=affiliate&utm_source=refersionuse code CoachLiz30 for 30% off your first orderOther gifts! Race Registrations - our local running store has a gift pass for any 4 of their races (including 5ks, 10ks, 10 milers and even a half!) Race Pass Theragun https://www.therabody.com/us/en-us/prime-us.html Subscription to Runners WorldBooks by Jeff Galloway, Alex Hutchinson, Matt Fitzgerald, autobiographies by Lauren Fleshman, Kara Goucher Body glide / trislide (great stocking stuffer!)Running store gift cards (Road Runner Sports is a great national chain)Medal hanger - we love Allied Medal Hangers https://www.medalhangers.com/ Running journal - Believe Training Journal (Electric Blue Edition)

Molly Bookmyer is long distance runner who is a member of the Oiselle Underbird Team. She lives and trains in Columbus, Ohio with her husband Eric and dog Cooper. She holds a degree in Operations Management from The Ohio State University and works full time in Supply Chain. She currently holds personal bests of 2:30:37 in the marathon and 1:10:51 in the half marathon.  Get involved and support the show and more sports media for women through https://www.buymeacoffee.com/hearher Find all episodes http://www.hearhersports.com/ Find Hear Her Sports on all social @hearhersports Find Molly Bookmyer on IG at https://www.instagram.com/mollybookie/ Hear Her Sports and Women's Running Stories is partnering with Oiselle. Read more at https://www.oiselle.com/blogs/oiselle-blog/hhs-wrs Find Oiselle Underbirds 2023 https://www.oiselle.com/pages/year-of-the-underbird Find Women's Running Stories at https://womensrunningstories.com/

This episode with Ari Hendrix is the second in a Oiselle-sponsored series with the Underbirds: a team of 5 female athletes being supported by Oiselle in the lead up to the 2024 Marathon Olympic Trials. Ari qualified for the trials with a 2:35 PR, making her the 3rd fastest US born African American woman marathoner. Away from running, Ari is a fiancé, twin, and full-time wear-test analyst for Hoka.  In this episode we talk about: -from college basketball and a 4-hour marathon to a 2:35 and the Olympic Trials -tips for successful race execution: running with others, trusting fitness, consistency, and patience  -reasons to run: mental health, community, and representation as an elite African American runner -taking chances and betting on yourself  -the 2024 U.S. Olympic Marathon Team Trials as a Oiselle Underbird  Like what you heard? Tune in next month for episode 3 in the Oiselle Underbirds series. https://www.oiselle.com/pages/year-of-the-underbird  Listen to episode 1 here: 289. Underbirds Flying High: Molly Bookmyer's Journey to the Marathon Olympic Trials Follow Ari on Instagram @ari_hendrix1 and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Skratch Labs We are proud to be sponsored by Skratch Labs, a local, Boulder-based sports nutrition company. You can grab energy bars, energy chews, hydration mix, recovery drink mix, and super high-carb drink mixes for your big days from Skratch to fuel your training and upcoming adventures. Get 20% off your order with the code FTLR20 when you shop through this link. Oiselle This podcast episode is supported by Oiselle, one of my favorite brands in the running space, a running apparel company run by women for women. And this year, the Year of the Underbird, Oiselle is supporting a small group of women leading up to the Olympic Marathon Trials, as well as a series here on the podcast, helping to amplify and share the stories of these resilient athletes. So, if you want to support Oiselle in their mission to help people feel like they belong here, you can check out more about the Year of the Underbird here. And if you're in the market for some great running gear, head on over to their website and use code FTLR10 for 10% off your first order. 2Before Thank you to 2Before for sponsoring the podcast. 2Before is a natural sports performance supplement made from New Zealand Blackcurrant berries. These are the most researched berries, and those studies are showing that these berries have exceptionally high antioxidant levels and are proven to enhance athletic performance, improve endurance, help kick-start recovery, and strengthen immunity. So go ahead and try some out over at 2before.com. The code FTLR will save you 30% on 20, 10 and multiserve packs. And remember, supporting our brand partners helps to support the greater For The Long Run team.   Puma TRE Event Join us at The Running Event (TRE) for a panel in partnership with PUMA to discuss dealing with setbacks with some of the fastest humans on the planet. On Thursday, November 30th from 11:15 AM to 11:45 AM we'll be hosting Molly Seidel, Rory Linkletter, Andre De Grasse, Natosha Rogers, and Fiona O'Keefe at the TRE Training Camp Theater for a conversation about how to move through hard moments, deal with self-doubt, and overcome life's many obstacles to achieve your goals.  Hope to see you there! --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support

This episode with Molly Bookmyer is the first in a Oiselle-sponsored series with the Underbirds: a team of 5 female athletes being supported by Oiselle in the lead up to the 2024 Marathon Olympic Trials. Molly is a runner based in Columbus, Ohio, wife and sister, dog mom, and corporate professional working a full time job. She is also a Oiselle Underbird! In this episode we talk about: -resiliency through injuries and health scares to elite running -focusing on the baby steps, the daily process over big future goals -gratitude for the ability to run, even when it's hard  -looking ahead to the 2024 Marathon Olympic Trials as a Oiselle Underbird -balancing elite running with a full time job Like what you heard? Tune in next month for episode 2 in the Oiselle Underbirds series. https://www.oiselle.com/pages/year-of-the-underbird  Follow Molly on Instagram @mollybookie and For The Long Run @forthelrpod  --- Support this podcast: https://anchor.fm/forthelongrun/support  Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more! Oiselle This podcast episode is supported by Oiselle, one of my favorite brands in the running space, a running apparel company run by women for women. And this year, the Year of the Underbird, Oiselle is supporting a small group of women leading up to the Olympic Marathon Trials, as well as a series here on the podcast, helping to amplify and share the stories of these resilient athletes. So, if you want to support Oiselle in their mission to help people feel like they belong here, you can check out more about the Year of the Underbird here. And if you're in the market for some great running gear, head on over to their website and use code FTLR10 for 10% off your first order. Skratch Labs We are proud to be sponsored by Skratch Labs, a local, Boulder-based sports nutrition company. You can grab energy bars, energy chews, hydration mix, recovery drink mix, and super high-carb drink mixes for your big days from Skratch to fuel your training and upcoming adventures. Get 20% off your order with the code FTLR20 when you shop through this link. 2Before Thank you to 2Before for sponsoring the podcast. 2Before is a natural sports performance supplement made from New Zealand Blackcurrant berries. These are the most researched berries, and those studies are showing that these berries have exceptionally high antioxidant levels and are proven to enhance athletic performance, improve endurance, help kick-start recovery, and strengthen immunity. So go ahead and try some out over at 2before.com. The code FTLR will save you 30% on 20, 10 and multiserve packs. And remember, supporting our brand partners helps to support the greater For The Long Run team.   --- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support

We are happy to welcome Sarah Lesko to the Suite Run Podcast! Sarah is the Executive Director and Board President of Bras for Girls and lives by Lake Union in Seattle, WA. She is committed to making sports and body movement accessible and welcoming for all; she believes in the power of sports to improve health, happiness, and equity.After a collegiate running career at Yale, Sarah became a family doctor, practicing in the Community Health Center setting. Feeling the frustrations of the limitations of allopathic medicine, she returned to get her Masters in Public Health to be able to focus on community-based needs. In 2015 Sarah took a hiatus from practicing medicine to work with Oiselle, the women's athletic apparel brand based in Seattle, WA. In 2017, Sarah helped start the Bras for Girls program and shepherded its growth as well as its transition to an independent non-profit in 2021. Sarah is honored to serve Bras for Girls to help ensure that every girl has access to a well-fitting sports bra.Sarah also coached middle school track and cross-country and witnessed first-hand how a sports bra can change a girl's trajectory. Small supportive interventions have a big impact. She loves connecting with runners and sports enthusiasts everywhere she travels! In this conversation we talk about all of the above and then we chat about the lush green city of Seattle. Sarah guides us on where to RUN, dine out, cool races to experience, plus special adventures to check out in and around Seattle.Take us on your next run and enjoy the conversation!Click HERE for the show notes.Click HERE to grab a Suite Run mug!This episode is sponsored by:InsideTrackerInsideTracker is a personalized health and wellness platform like no other.What's their secret? First, InsideTracker uses its patented algorithm to analyze your body's data and offer you a clearer picture than you've ever had before of what's going on inside you. Then, InsideTracker provides you with a concrete, science-backed, trackable action plan for reaching your performance goals and being your healthy best.  InsideTracker is offering 25% off its store for our listeners and let us recommend the Essentials Package for just $189! It's perfect for runners to elevate their training. Just visit insidetracker dot com slash SUITE RUN.Where to find Sarah Lesko:Bras for Girls websiteSarah on InstagramWhere to find Natalie and Jerold:Natalie's InstagramSuite Run InstagramNatalie's TwitterSuite Run TwitterNatalie's FacebookSuite Run WebsiteSuite Run Facebook

Be an Underbird with Oiselle! Apply today! We catch Up with Justine in Hungary leading into the 2024 World Athletic Championships and speak on her Hungarian (and French/ Caribbean) background , how she has "pieces of her heart all over the world", her athletic carreer, her creative work, her work with Oiselle and her hopes and goals for the sport of Track and Field!

Carmen Graves returns to Road to the Trials to detail her exciting summer. Carmen locked down a new sponsor (Oiselle), made a emotionanal decision to enter a meet and hurt her foot in the process, limited her training, and ran a PR in the 3000m steeplechase at USA's. An eventful three months, that's for sure! You can follow Carmen at www.instagram.com/carmenpelar and read her writing on her website https://carmenpelar.com/. Sponsors: Thank you to Lagoon for sponsoring this episode and for their truly amazing pillows! In addition, come join the 8x8x8 Challenge! We are inviting you to run 8 miles each day and be in bed 8 hours each night, for 8 consecutive days. The challenge will begin on 8/8 and run through the morning of 8/16. Everyone that finishes and documents their journey will get prizes from Lagoon and you can save 10% on purchases just by registering at https://lagoonsleep.com/pages/8x8x8-challenge. Vacation Races is a running and travel company that helps people explore and enjoy the most scenic places on earth. They host half marathons, ultramarathons and trail running festivals at national parks around the country and multi-day running adventures all over the world! Use our codes to save serious money at www.vacationraces.com on these incredible adventures: rambling15 - New customers can use this code for 15% off any half marathon or ultra marathon that is not currently sold out (excludes Trailfest events and Global Adventures). rambling200 - New customers can use this code for $200 off any Global Adventures trip that is not currently sold out (code is only good for Global Adventures events and cannot be used toward half marathons, ultra marathons or Trailfest events) --- Learn more about your ad choices. Visit megaphone.fm/adchoices

We're willing to bet that you're working on a new B2B campaign and require some new inspiration.Because all B2B tech ads look and sound the same. They just melt into one shapeless, forgettable jumble of fingers typing and screens scrolling. But we see you plodding along in the B2B marketing marathon of sameness, and we're throwing you some jet-boosted sneakers.On this episode of Remarkable, we're daring you to do the exact opposite of your competitors, to outsource the authenticity of your brand voice to your customers, and much, much more. And we're doing that with the help of our special guest, Senior Director of Brand at Axonius, Kaite Rosa. Together, we're exploring the iconic and visionary 2007 Nike ad campaign featuring pro runner Lauren Fleshman. We look at how the ad deviated from the “tasteful nude” status quo of female athletes in ads, dismantled the objectification of women in sports, and promoted inclusivity by leveraging Lauren's voice. And how you too can subvert expectations, make a statement, and do it authentically. So lace up your new sneaks and get ready to redefine B2B ads on the latest episode of Remarkable.About Nike's “Objectify Me” CampaignNike's “Objectify Me” campaign was a 2007 ad featuring pro runner Lauren Fleshman. It's a 30-second black and white slow mo video of Lauren running toward the camera. And we hear Lauren's voice. She says, “Look at me, study me, understand me. I'm not a small, pink version of a man. Don't give me small, pink versions of a man's running shoe. I'm Lauren Fleshman. I'm a runner, and I'm a woman.” Then it shows her running out of frame, and the Nike logo pops up on screen. It's a really understated Nike ad that deviated FAR from its predecessors.Lauren is a decorated distance runner. She won five NCAA championships at Stanford and two national championships as a professional athlete. She's also a writer, having been featured in The New York Times and Runner's World. Lauren is now Brand Strategy Advisor for fitness apparel company Oiselle, and Co-Founder of natural food company Picky Bars. Her book Good For a Girl: A Woman Running in a Man's World came out in January 2023.About our guest, Kaite RosaKaite Rosa is Senior Director of Brand at Axonius, where she leads the team responsible for creating a $2.6 billion brand in less than five years. Cited as one of the fastest-growing cybersecurity brands in history, Axonius has been named one of the most valuable private cloud companies in the world by the Forbes Cloud 100, along with numerous industry accolades.A life-long writer, she is passionate about using storytelling and creative concepts to define and build exceptional brand experiences. She has spent the bulk of her career at tech startups, and thrives on rapidly growing, fast-paced teams. Previously, she led brand and content at Payfactors, Virgin Pulse, and VentureFizz.What B2B Companies Can Learn From Nike's “Objectify Me” Campaign: Do the opposite of what's expected. Look at what other companies in your space are doing in their campaigns and make a campaign based on the antithesis of that. Be the rebel in your industry. Subvert the expected. Kaite says so many brands feel like they have to join in on what's popular or trending. She says, “There's a lot of, like, ‘Me too,' right? Like, they're gonna copy it and try to make it their own, and look very similar. But what inspires me the most is looking at what your competitors are doing and doing the exact opposite.” It's like how Lauren Fleshman was presented with a briefing inspired by Brandi Chastain's “tasteful nude” ad, and advocated instead to be in her athletic gear and to write the ad copy herself. She turned the copy on its head, saying that if she was going to be objectified, it would be to design running gear specific to her physiology. And the campaign became iconic.Outsource authenticity to your customers. Make your customer's voice your brand voice. Ian says marketers always want to control the narrative, but sometimes you need to let your customers take the wheel. Because he says that when you ask customers to talk about your brand in their own words, “They come up with something absolutely brilliant that you could never have written.” And how could that not be authentic? Nike was able to outsource the authenticity piece of Lauren's ad because Lauren wrote the copy herself. For sure, there was a layer of brand approval, but the words are Lauren's. So outsource the authenticity piece of your ad copy to customers, and it will resonate.Quotes*”Whether you're working in a bootstrapped company or publicly funded company. any budget can accommodate your customer voice.” - Kaite Rosa*”If you're doing a high-level brand campaign, the approach shouldn't be, ‘Let's sell you all the features and benefits.' It should be, ‘Let's get you in the store. Let's get you remembering who we are so that the next time you need those new sneakers or you need a B2B SaaS solution,  you remember the ad.'” - Kaite Rosa*”What is memorable and where storytelling really comes alive is when you look at what's out there and say, ‘We're gonna do something that is disruptive, that is different. And I think that you can do that on any budget.” - Kaite Rosa*“People latch on to the authenticity of brands. That's what drives you emotionally to a brand, is that it feels authentic. It resonates with you. And I think living and breathing your values in everything you do, if you're at a company with a culture that encourages that, that ties your values into everything you do, it comes naturally. Good marketing and good brands tap into those values.” - Kaite RosaTime Stamps[1:37] Get to know Kaite Rosa, Senior Director of Brand at Axonius[2:14] Tell me more about Nike's “Objectify Me” campaign[8:04] About athletic advertising before Lauren Fleshman's campaign[12:23] About the timelessness of the “Objectify Me” ad[14:23] Why challenging the status quo is important[23:27] How to ground your message in values[24:53] What does Axonius do?[25:42] What's Axonius' brand strategy?[26:41] How does Kaite think about the ROI of content marketing?[27:14] Learn more about Axonius' “Controlling Complexity” campaign with gymnast Simone BilesLinksSee Nike's Objectify Me ad with Lauren FleshmanConnect with Kaite Rosa on LinkedInLearn more about AxoniusCheck out the Axonius campaign with Simone BilesAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios), Dane Eckerle (Head of Development), Colin Stamps (Podcast Launch Manager), Anagha Das (B2B Content Marketing Manager), and Meredith O'Neil (Senior Producer). Remarkable was produced this week by Meredith O'Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

As a child of the 80s and 90s, Lauren Fleshmen was one of the first generation of women athletes to benefit from a piece of legislation called Title IV.  Signed into law in 1972, Title IV expanded on the 14th Amendment, or the Civil Rights Act. It declared that no one could be discriminated against for participating in activities that received federal funds based on their sex. While the promise of equality in sports is codified into law, the reality of high-level sports for female athletes is rarely equal, even 50 years later. And Lauren Fleshman is here to tell us why. In this episode, you'll learn: Lauren's incredibly vulnerable true story with all the highs and lows How Lauren stood up to Nike well before she was famous, and She'll share her best advice for those still competing today Lauren is one of the most decorated American distance runners of all time, having won five NCAA championships at Stanford and two national championships as a professional. Her writing has appeared in The New York Times and Runner's World. She is the brand strategy advisor for Oiselle, a fitness apparel company for women, and the co-founder of Picky Bars, a natural food company.  In her new book, Good for a Girl, Lauren shares an intimate look at what it took to become a champion in an industry designed and funded by men and how she nearly destroyed her own body and career.  It is so gripping that it reads like fiction. Welcome to the Planted Runner.  I'm Coach Claire Bartholic and my mission is to help you improve your running, your mindset, and your life with science-backed training and plant-based nutrition. I have to say that I think this conversation was one of the most powerful I have ever recorded and I know you will come away from this inspired. Don't forget to stay tuned all the way to the end for another Mental Strength Minute.  Fortify your mind in 60 seconds or less.  LINKS: When you're ready to take your running, nutrition and mindset to the next level, here are all the ways I can help with freebies, coaching, and discounts. RECENT REVIEWS: Love your podcast! ⭐⭐⭐⭐⭐ I just recently recovered from a rare medical condition, that was cured from long treatment and a tough surgery about 6 months ago. I ran my first half last November, and prepping for next training cycle for first full in April. You have a wonderful way of presenting excellent information and sharing your thoughts on running and nutrition. Getting into running, I've listened to almost every running podcast lol

Lauren Fleshman is one of the most decorated American distance runners of all time, having won five NCAA championships at Stanford and two national championships as a professional. Her writing has appeared in The New York Times and Runner's World. She is the brand strategy advisor for Oiselle, a fitness apparel company for women, and the co-founder of Picky Bars, a natural food company. She is the author of the NY Times Bestseller Good for a Girl, an extraordinary look at female athletes and the struggles they face in a male dominated world.  As the book description says, “Fleshman's story of falling in love with running as a girl, being pushed to her limits and succumbing to devastating injuries, and daring to fight for a better way for female athletes. Long gone are the days when women and girls felt lucky just to participate; Fleshman and women everywhere are waking up to the reality that they're running, playing, and competing in a world that wasn't made for them. Drawing on not only her own story but also emerging research on the physiology and psychology of young athletes, of any gender, Fleshman gives voice to the often-silent experience of the female athlete and argues that the time has come to rebuild our systems of competitive sport with women at their center. Written with heart and verve, Good for a Girl is a joyful love letter to the running life, a raw personal narrative of growth and change, and a vital call to reimagine sports for young women.” This is an extraordinary conversation about women in sport, raising and coaching female athletes, and finding your voice and your soul in a world that devalues the humanity of so many. We were blown away by this book, and you will be as well. You can grab it here. Connect with Lauren at www.LaurenFleshman.com REGISTER NOW! The 2023 Way of Champions Conference will be held August 4-6, 2023 at Colorado Academy in Denver, CO. PHIL JACKSON, 11X NBA CHAMPION COACH, WILL BE JOINING US AS A GUEST PRESENTER FOR THE EVENT!!! Click here to learn more and register.  You can save $100 until April 1 by entering EARLYBIRD at checkout, as well as get access to the best hotel rooms right across the street from Colorado Academy. Its going to be amazing to be back in person in 2023!  This week's podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.  Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you've been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don't have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences. Thank you for all your support these past four years, and a special big thank you to all of you who become part of our inner circle, our patrons, who will enable us to take our podcast to the next level. https://www.patreon.com/wayofchampions

Last week Oiselle and Janji, two mission-driven running apparel brands, announced that they are merging as “a partnership of equals.” Community is at the heart of both brands, and as Oiselle's founder, Sally Bergesen, and Janji's co-founder, Dave Spandorfer, explain, it's a big part of the reason why they decided to join forces. For complete show notes and links, visit our website at runningforreal.com/episode340. Thank you to Örlö and Athletic Greens for sponsoring this episode.    Örlö is the world's most sustainable algae supplement. They help you take care of your brain health, heart health, and immune system, and your body absorbs them three times better than fish oil. They also don't have that fishy aftertaste!  Örlö's algae is grown in pristine water in Iceland using only green energy and they employ a carbon-negative production process. 99% less land and water resources are used, so you get 100% of the benefit with 0% of the guilt! You can go here and use code TINA at checkout to save 12%!   AG1 is an easy way to get 75 vitamins, minerals, and whole food source ingredients. It promotes gut health with prebiotics, probiotics, and naturally occurring enzymes; supports your immune system with Vitamin C, zinc, healing mushrooms, and more; provides magnesium to boost energy; and it's packed with superfoods, adaptogens, and antioxidants to help recovery.  It's simple to make and it tastes good! This is the time of year when our immune systems can use a boost, not only because it's cold and flu season, but because with less sunlight, our vitamin D levels drop. Go here to get five free travel packs of AG1, and they'll also send you a free one year's supply of vitamin D3+K2 with your subscription, to help keep you healthy year-round.   RED-S: Realize. Reflect. Recover.  Please help us spread the word about RED-S / REDs! It's a common belief that only elite athletes suffer from Relative Energy Deficiency in Sport, but it can affect anyone whose energy output exceeds what they're taking in, and it can have long-term health consequences, especially on bone health. We have 50+ videos on YouTube, with experts answering questions about all the different aspects of RED-S.  Even if you don't have RED-S, there's valuable advice there for all athletes, especially about nutrition.   Thanks for listening! We know there are so many podcasts you could listen to, and we are honored you have chosen Running For Real.  If you appreciate the work that we do, here are a few things you can do to support us: Take a screenshot of the episode, and share it with your friends, family, and community on social media, especially if you feel that the topic will resonate with them.  Be sure to tag us on Twitter, Facebook, Instagram  Leave an honest review on iTunes or your favorite podcast player. Your ratings and reviews will really help us grow and reach new people. Not sure how to leave a review or subscribe?  You can find out here.  “Thank you” to Sally and Dave! We look forward to hearing your thoughts on the show.  

Matt Welcomes former professional runner, running coach, and author Lauren Fleshman to the show to celebrate the release of her autobiographical memoir, Good for a Girl: A Woman Running in a Man's World. Lauren details her new book which uses her personal experience and the challenges she faced as a collegiate and professional athlete in a male-centric environment, as a catalyst to bring about significant change in women's athletics. Matt and Lauren discuss women's sports in a male arena and how to reframe the female experience in a way that is grounded in knowledge of the female body. They cover the taboo of female physiology embedded in the culture of the sport. Lauren dissects the toxic talk that hinders natural performance development, can lead to body dysmorphia, and can encourage disordered eating habits in athletes. Matt and Lauren offer applicable tools for developing a foundation of support for female athletes as coaches, teammates, and loved ones, to help foster positive and healthy growth, improved performance, and longevity. Whether you are a coach, a parent, a supporter, or an athlete yourself, this episode provides insight into the diversity of voices and experiences at every level of sport. It inspires a call to action to create an environment that accommodates every type of athlete and helps nurture a deep love for sport. Lauren Fleshman - Highlights 5 NCAA championships at Stanford 2 USA Outdoor 5,000 meters championships 15-time NCAA ALL-American Former member of Nike's Oregon Track Club Elite Brand strategy advisor for Oiselle, a fitness apparel company for women. Co-founder of Picky Bars, a natural food company. Her writing has appeared in The New York Times and Runner's World. She lives in Bend, OR with her spouse, triathlete Jesse Thomas, and their two children. More on Lauren Fleshman More about the book Order Good for a Girl Episode Timestamps 00:00 - 04:16 - Welcome and Episode Introduction 04:24 - 1:09:16 - The Meat and Potatoes - Episode 249: Good for a Girl - A Woman Running in a Man's World (Interview with Lauren Fleshman) Purple Patch Video Podcast and More The Purple Patch Center is Open - Learn More and Schedule a Visit Free Live Webinar - Free Speed: Essential Strategies to Help You Align Trained Potential with Race-Day Performance Purple Patch Coaching Consultation Purple Patch and Episode Resources This episode is sponsored by our collaboration with INSIDE TRACKER. Inside Tracker and Purple Patch - Receive 20% off their services with code: PURPLEPATCHPRO20 Ask Matt Anything - Leave a voicemail question for Matt Learn more about Purple Patch Squad High-Performance Training Program Join Bike Squad - Don't just exercise and work out; learn to train with our structured online cycling program Join Run Squad - Increase your running performance through our progressive, multi-sport approach to running Learn more about Purple Patch Fully Customized 1:1 Coaching Learn more about Purple Patch Strength Programming Purple Patch Swim Analysis Stay Up-to-Date with Purple Patch News and Events Purple Patch Upcoming Webinars and Events

Lauren Fleshman is one of the most decorated American distance runners of all time, brand strategy advisor for Oiselle, and co-founder of Picky Bars. She's also a writer whose work has appeared in The New York Times and Runner's World.  Her personal experience as a college and professional athlete and her empathy for other female runners led to her writing her soon-to-be released book, Good for a Girl. It's part memoir and part manifesto, calling for reform in a sports system that is failing female-bodied athletes. For complete show notes and links, visit our website at runningforreal.com/episode332.   Thank you to Oladance, Athletic Greens, and Tracksmith for sponsoring this episode.    Oladance Wearable Stereos deliver high-quality sound without ever going in your ear. They have a secure fit so they're perfect for running, but so comfortable that you can wear them for hours. Since they don't go in your ear, you can still hear outside sounds and remain aware of your surroundings. The audio quality is outstanding; Oladance is truly a wearable stereo, with 360° sound. It also has a super long battery life - up to 16 hours! Oladance is for people who love to move, to be active, and to listen to music, podcasts or books with superior sound. You'll love Oladance for yourself, and they make a perfect gift. You can go here and use code TINA to save 20% on your order!   AG1 is an easy way to get 75 vitamins, minerals, and whole food source ingredients. It promotes gut health with prebiotics, probiotics, and naturally occurring enzymes; supports your immune system with Vitamin C, zinc, healing mushrooms, and more; provides magnesium to boost energy; and it's packed with superfoods, adaptogens, and antioxidants to help recovery.  It's simple to make and it tastes good! This is the time of year when our immune systems can use a boost, not only because it's cold and flu season, but because with less sunlight, our vitamin D levels drop. Go here to get five free travel packs of AG1, and they'll also send you a free one year's supply of vitamin D3+K2 with your subscription, to help keep you healthy year-round.   Tracksmith is an independent running brand inspired by a deep love of the sport. For years the brand has elevated running wear using best-in-class materials and timeless silhouettes that perform at the highest level and can be worn everyday, not just for running.  One of the best things we can do for the environment is to be thoughtful with our purchases and buy durable, long-lasting items, instead of cheap ones that will wear out quickly and wind up in the landfill. Tracksmith's clothes will last for years and still be in the same condition as when you bought them. Tina has had the same Brighton Base Layer since 2018! It's made from a Merino wool blend that regulates your temperature and fights odors during cold winter months. Go here and use the code TINA15 at checkout. It will give you free shipping and Tracksmith will donate 5% of your order to Rising Hearts, the Indigenous-led nonprofit founded by Jordan Marie Daniels.   Thanks for listening! We know there are so many podcasts you could listen to, and we are honored you have chosen Running For Real.  If you appreciate the work that we do, here are a few things you can do to support us: Take a screenshot of the episode, and share it with your friends, family, and community on social media, especially if you feel that the topic will resonate with them.  Be sure to tag us on Twitter, Facebook, Instagram  Leave an honest review on iTunes or your favorite podcast player. Your ratings and reviews will really help us grow and reach new people. Not sure how to leave a review or subscribe?  You can find out here.  “Thank you” to Lauren! We look forward to hearing your thoughts on the show.

The reality of high-level sports for female athletes is that it is rarely equal, even 50 years after the passage of Title IV. And Lauren Fleshman is here to tell us why. In this episode, you'll learn: Lauren's incredibly vulnerable true story with all the highs and lows How Lauren stood up to Nike well before she was famous, and She'll share her best advice for those still competing today Lauren is one of the most decorated American distance runners of all time, having won five NCAA championships at Stanford and two national championships as a professional. Her writing has appeared in The New York Times and Runner's World. She is the brand strategy advisor for Oiselle, a fitness apparel company for women, and the co-founder of Picky Bars, a natural food company.  In her new book, Good for a Girl, Lauren shares an intimate look at what it took to become a champion in an industry designed and funded by men and how she nearly destroyed her own body and career.  It is so gripping that it reads like fiction. Welcome to the Planted Runner.  I'm Coach Claire Bartholic and my mission is to help you improve your running, your mindset, and your life with science-backed training and plant-based nutrition. I have to say that I think this conversation was one of the most powerful I have ever recorded and I know you will come away from this inspired. Don't forget to stay tuned all the way to the end for another Mental Strength Minute.  Fortify your mind in 60 seconds or less.  LINKS: ▶️The Planted Runner is now on YouTube! Click here to subscribe and be automatically entered to win a FREE custom training plan.  Winners chosen each month. ⭐⭐⭐⭐⭐The Planted Runner Podcast is your perfect running buddy! Subscribe, follow, rate, and review now wherever you get your podcasts.  This is the #1 way to support this work for FREE. ➡️FOLLOW The Planted Runner on Instagram @theplantedrunner for more running, plant-based nutrition and mental strength tips. 

Theresa Hailey ran her OTQ for 2024 at the Chicago Marathon. She ran a PR in 2:36:40. Go check out her Instagram – @runninggingerly. She has some really fun recaps over there of the entire race! Theresa also ran in the 2020 Olympic Trials. She is a part of Oiselle's Little Wing Project. She is ... more »

In honor of Father's Day this month, we're bringing on one totally hands-on dad, none other than Ryan Hall. Yes the Ryan Hall, as in the current American record holder in the half-marathon. Since retiring from running in 2016, Ryan has become quite the uber-dad and husband, supporting his wife, pro runner Sara Hall, and their four daughters, whom they adopted from Ethiopia in 2015. In this podcast, you'll hear Ryan share about:  Why he doesn't force running on his kids  The various hats he wears as Sara's coach-slash-husband His emotional journey to fatherhood and creating a chosen family His big goals for the future (hint: it involves a mountain and a rowing machine! When you shop our sponsors, you help AMR. We appreciate your—and their—support!   A better base in all your shoes: Use code AMR15 for 15% discount at Currex.us  Indeed, indeed: Get a $75 sponsored job credit to upgrade your job post at Indeed.com/AMR  Wow, Oiselle: Through 6/30/22, save 25% on any tank tops at Oiselle.com  Ready for more training? Fresh episodes served up here. Learn more about your ad choices. Visit megaphone.fm/adchoices

"Doctors said when I was born that I would be the last one to sit up, the last one to crawl, the last one to stand and walk. Well, I was the first to do all those things." Jenna Fesemyer was born with a birth defect called proximal femoral focal deficiency, where one leg is shorter than the other. At one year old, she had her foot amputated. And she immediately defied her doctors' expectations. As a teenager, she discovered wheelchair racing, and now, she's a Paralympian who represented Team USA in Tokyo last summer. (The Paralympic marathon was just the beginning of Jenna's fall marathon season: She then raced the London, Chicago, Boston, and New York City Marathons.) This weekend, Jenna heads to Boston where she will race in the professional women's wheelchair division in both the B.A.A. 5K on Saturday and the Boston Marathon on Monday. Jenna is sponsored by Oiselle, and she is currently studying education policy at the University of Illinois (and she'll begin her doctorate program in the fall!). SPONSOR: Shokz — Use code OTR15 for 15% off wireless headphones. What you'll get on this episode: What's making Jenna happy right now (3:50) All about wheelchair racing and training safety (4:45) Jenna's plans for Boston Marathon weekend, and why she's able to race so frequently (7:20) Reflecting on the 2021 Boston Marathon (16:30) All about Jenna's childhood, and living with proximal femoral focal deficiency (20:10) How Jenna got into wheelchair racing (24:40) Jenna explains her positioning in her chair (32:30) Jenna's Paralympic dreams, and the choices and sacrifices she has had to make to pursue them (34:20) How Jenna became a Oiselle-sponsored athlete (41:20) What Jenna wishes people understood about adaptive athletes (43:00) How to spot Jenna at the Boston Marathon (51:50) Follow Jenna: Instagram @jenfesemyer Website Follow Ali: Instagram @aliontherun1 Join the Facebook group Twitter @aliontherun1 Support on Patreon Blog Strava SUPPORT the Ali on the Run Show! If you're enjoying the show, please subscribe and leave a rating and review on Apple Podcasts. Spread the run love. And if you liked this episode, share it with your friends!