Superlative

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Stephen Roemer, the Founder of Swiss Watch Company. Ariel and Stephen begin their discussion by dissecting the complexities of watch manufacturing, particularly the differences between Swiss and Chinese production, and Stephen shares his insights on the challenges faced by micro-brands today. They talk about the importance of quality assurance, the evolving landscape of the watch industry, and why the Swiss watch industry seemingly has some trust issues with enthusiasts. The conversation delves into the historical context of watch manufacturing in Asia, the price-quality dilemma, and the impact of marketing on brand success. They dive into how the cost of raw materials, components, and manufacturing is rising significantly, and why future watch prices are likely to increase due to lower production volumes. Ariel and Stephen explore the concept of a 'golden age' in watchmaking, where unique opportunities exist for smaller brands, while also addressing the complexities of pricing and consumer expectations, and so much more on this week's episode of the Superlative Podcast! Keep up with Stephen and SWC:- Website - https://swcusa.com/ - Instagram - https://www.instagram.com/swcusa/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Wei Koh, the Founder of Revolution Media and the Rake Magazine. Ariel and Wei dive right into the evolution of watch media since they both started in the industry, and the current challenges that publications today have when it comes to attracting new audiences. They also discuss the impact of alcohol within watch culture, the significance of quality over quantity in journalism, and how genuine passion and knowledge are essential for success in watch media.  Wei shares his insights on the difficulty of maintaining creativity without excess and how cultural influences really affect watch marketing. As Ariel and Wei talk about navigating relationships amongst peers in the watch industry they highlight the need for genuine curiosity in conversations, and gratitude for the supportive relationships that you are able to create. Listen in on their conversation as Wei emphasizes the need for passionate leadership in watch brands, he shares his transition from media to watch creation, and so much more on this week's episode of the Superlative Podcast. Keep up with Wei:- Website - https://revolutionwatch.com/ - Magazine - https://therake.com/ - Instagram - https://www.instagram.com/wei_koh_revolution/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by  independent watch designer Max Resnick.The two begin the show talking about the intricacies of watch design, the importance of consumer reactions, and the role of beauty in luxury timepieces. They discuss the challenges of innovation in established brands while addressing the current and future impact of AI on design processes, and how AI is a tool for ideation, not a total replacement for designers. Max also shares his insights on navigating design approval processes and the balance between heritage and contemporary aesthetics in watchmaking. He discusses his latest ventures, the significance of branding and the visibility of designers, along with the current difficulties in marketing premium quartz timepieces. Max highlights the necessity of a strong design brief and the importance of understanding the client to achieve successful outcomes in design. Listen in on their conversation as Ariel and Max fully dissect the artful intersection of beauty and functionality in watch design on this week's episode of the Superlative Podcast. Keep up with Max:- Website - https://maxresnick.design/ - Instagram - https://www.instagram.com/maxresnickdesign/ Check Out This Week's Sponsor: Löbner Watches - https://lbnr.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Vartkess Knadjian, the CEO of Backes & Strauss. Ariel and Vartkess start their conversation by exploring the rich history of British watchmaking, the evolution of the watch industry in Ethiopia, and the dynamics of the diamond market. Vartkess shares his family's journey from the Ottoman Empire to Ethiopia, his father's influence as a master watchmaker, and the impact of political changes on their business. The conversation also delves into the transition from watches to diamonds, highlighting investment trends and the recycling of diamonds in the luxury market as well as the significance of diamonds in watch design. Vartkess discusses the unique identity of Backes & Strauss within the market today, and the future direction of the brand that includes a focus on bespoke pieces and entry-level models to attract a broader audience. Join in on their conversation as Ariel and Vartkess dive into the history of British Watchmaking and Backes & Strauss, on this week's episode of the Superlative Podcast. Keep up with Vartkess:- Backes & Strauss Website - https://www.backesandstrauss.com/ - Instagram - https://www.instagram.com/backesandstrauss/ - https://www.instagram.com/vartkess/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Jared Silver, the President of SH Silver and Stephen Silver Fine Jewelry. The two start by discussing Jared's journey from a background in gemstones to the watch business, the unique challenges of building relationships with luxury watch brands, and the innovative concept behind The Villa Menlo Park, a community hub for luxury experiences. Their conversation highlights the importance of trust, expectations, and the social aspects of watch collecting in today's market. Jared also dives into the emotional and community aspects of watch ownership, and how creating memorable experiences can foster customer loyalty because people buy watches for emotional connections, not just time. He highlights the importance of building relationships with customers and brands, evolving retail strategies to create engaging experiences, and understanding consumer expectations. Jared also addresses the risks associated with pre-orders and the significance of investing in local markets to foster brand loyalty and community engagement. Join in on the conversation with Ariel and Jared on this week's episode of the Superlative Podcast. Keep up with Jared:- Website - https://shsilver.com/ - Instagram - https://www.instagram.com/stephensilver Check Out This Week's Sponsor: Löbner Watches - https://lbnr.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by David Silver, the owner of The Vintage Watch Company. Ariel and David dive right into the history and allure of Rolex, the evolution of the vintage watch market, and the unique challenges of sourcing and selling vintage timepieces. David shares insights on consumer awareness of Rolex, the impact of celebrity endorsements, and the significance of caring for vintage watches. The conversation also touches on the recent boom in the vintage market, particularly following the record-breaking sale of Paul Newman's Rolex. The two also delve into the intricate world of vintage Rolex watches while exploring the rich history of the brand. They discuss the impact of new releases on vintage values, cultural perceptions surrounding luxury watches, and how global events influence the market today. Ariel and David touch on the future of The Vintage Watch Company, preview David's newest publication, “Vintage Rolex New Edition: The Largest Collection in the World”, and so much more on this week's episode of the Superlative Podcast. Keep up with David and Check Out His Latest Release:- Website - https://www.vintagewatchcompany.com/ - Vintage Rolex Book - https://a.co/d/cHtk4hH SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by watch publisher and collector of timepieces, Alfred Lung. Ariel and Alfred Lung dive into the current state of the Hong Kong watch market, exploring the factors that have led to its decline, and the cultural interest in watches among Chinese consumers. They talk about the shifting preferences towards simpler, more practical timepieces, especially with the impact of smartwatches on traditional watch collecting. Throughout their conversation, Ariel and Alfred explore the current state of the watch market, the strategies needed for success in markets like Hong Kong, and the interdependence between big brands and independent watchmakers. As they focus on the resurgence of brands like Parmigiani, they also discuss the vulnerabilities faced by smaller brands, the impact of consumer perception on brand longevity, and the challenges Tudor faces in marketing to a broader audience. The role of watch enthusiasts in providing feedback and quality control for brands is also highlighted, emphasizing the importance of understanding craftsmanship and storytelling in the luxury watch industry. Listen and join in on the conversation with Ariel and Alfred as they fully explore today's watch market in Hong Kong, and so much more, on this week's episode of the Superlative Podcast. Keep up with Alfred:- Alfred on ABTW - https://www.ablogtowatch.com/author/alfred-lung/ - Instagram - https://www.instagram.com/alfred.is.watching/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Hamza Masood, the Business Development Manager at Watch Charts. Ariel and Hamza start by discussing the intricacies of the watch market, focusing on the role of WatchCharts in providing data transparency and insights for collectors. They explore the challenges of data collection, the dynamics between the secondary and gray markets, and the impact of social trends on watch collecting. Their conversation also highlights the importance of consumer education in navigating pricing strategies and market fluctuations, as well as the mission of WatchCharts to empower collectors with reliable information. Ariel and Hamza delve into the importance of data in determining watch prices and how consumer behavior influences buying decisions. The two also touch on the evolution of watch media, the expectations of consumers, and the challenges faced by media outlets in providing quality content. Ultimately, they explore the relationship between consumers and the watch industry, emphasizing the need for better education and transparency in the market, and so much more on this week's episode of the Superlative Podcast. Keep up with Hamza and Watch Charts:- Watch Charts - https://watchcharts.com/ - Instagram - https://www.instagram.com/watchcharts SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by ABTW Team Member and Senior Editor, Sean Lorentzen. Throughout their conversation, Ariel and Sean delve into the complexities of the watch media landscape while discussing the challenges and transitions within the industry. They explore the importance of storytelling in connecting consumers with watch brands and the necessity for media outlets to adapt to the evolving business models in luxury media. Ariel and Sean highlight the significance of understanding the broader context of the watch industry beyond just new releases, emphasizing the role of media in shaping consumer perceptions and brand narratives. They explore the challenges faced by both established and emerging watch brands, the importance of public relations versus advertising, and the realities of investment in the luxury watch market. Their discussion highlights the need for long-term vision and adaptability in a competitive market, particularly in light of changing consumer expectations and economic conditions. Join in on the conversation today as Sean and Ariel explore the challenges of affordability, the marketing missteps of established brands, and so much more on this week's episode of the Superlative Podcast. Keep up with Sean:- Sean on ABTW - https://www.ablogtowatch.com/author/sean-lorentzen/ - Instagram - https://www.instagram.com/seanpaullorentzen/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Tony Traina, the Founder of Unpolished Watches. Ariel and Tony dive right into the evolution of podcasting in the watch collecting community and how the watch collecting community has shifted from solo to social interactions. The two talk about the social dynamics that have emerged in the current era of collecting, the ongoing debate between vintage and modern watches, and the treasure hunt aspect of vintage collecting. The conversation also touches on the changing landscape of watch collecting and the future of content creation in the industry. Throughout their conversation, Ariel and Tony explore the changing business models of brands today, the importance of social connections among collectors, and the fragility of luxury brands. They discuss how the pandemic has shifted consumer behavior back to appreciating analog hobbies and the need for brands to create demand in a mature market. The conversation also touches on the challenges of making luxury watches accessible to new consumers with the vintage watch market becoming increasingly competitive, and how future media strategies should focus on diverse perspectives and community engagement. Join Ariel and Tony as they talk about the social dynamics in watch collecting, the future of watch media, and so much more on this week's episode of the Superlative Podcast. Keep up with Tony and Unpolished Watches:- Website - https://www.unpolishedwatches.com/ - Instagram - https://www.instagram.com/tony_traina/ Check Out This Week's Sponsor: Löbner Watches - https://lbnr.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George are here today not just to talk about the complexities of watch collecting, but they are exploring the greater psychological compulsion to collect in general. Throughout their conversation they explore themes of risk aversion in the watch industry, the social dynamics within the watch community, and how collectors are usually bound by a shared compulsion to acquire. They also touch on the early influences of collecting, the importance of art and imagination in the process, and the unique friendships formed through a shared passion for watches. As Ariel and George dive into the themes of childhood collecting, and the joys of tinkering, they begin to discuss how early experiences shape passions. George shares his thoughts on the democratization of photography through accessible tools, and the relationship between photographers and their equipment. He also highlights the art of photography and its impact on society, while also providing practical advice for aspiring photographers. Join Ariel and George as they fully immerse themselves in the world of collecting on this week's episode of the Superlative Podcast. Keep up with George:- Websites - https://bamfordlondon.com/ - https://www.bamfordwatchdepartment.com/ - Instagram - https://www.instagram.com/bamfordldn/ - https://www.instagram.com/bamfordwatchdepartment/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Zach Smith, the Founder of Hour Precision. Hour Precision is a manufacturer of medical components, semiconductor equipment, and horological assemblies based out of Columbus, Ohio. The conversation delves into Zach's early experiences with machinery at a young age, and the challenges he faced in establishing a watch manufacturing business in Ohio. Ariel and Zach discuss the intricacies of watch repair, the difficulties in acquiring parts from major brands, and the importance of flexibility in the manufacturing business. Zach also shares his insights into the process of moving from concept to production in watchmaking, and the balance between automation and craftsmanship while emphasizing the detailed work involved in creating high-quality components. He explores the challenges of outsourcing and collaboration in producing watch parts, while also highlighting innovative projects and partnerships that aim to push the boundaries of traditional watchmaking. Listen in on Zach and Ariel's conversation about the manufacturing world, on this week's episode of the Superlative Podcast. Keep up with Zach and Hour Precision:- Website - https://www.hourprecision.com/ - Instagram - https://www.instagram.com/zachsmiami/ Check Out This Week's Sponsor: Löbner Watches - https://lbnr.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Edouard Caumon, the country manager at Watchfinder. Throughout their conversation, Ariel and Edouard discuss the evolution of the pre-owned watch market, the importance of trust and customer experience, and the dynamics of sourcing and pricing watches. Edouard shares insights on the company's dual approach of maintaining its own inventory while also facilitating a marketplace for third-party retailers. Ariel and Edouard also touch on generational shifts in watch-buying preferences and the complexities of international transactions. Edouard expands on Watchfinder's role in the market today, emphasizing their strategy in catering to both high-demand and low-demand watches while maintaining a focus on customer service. The discussion also touches on the importance of building trust in the U.S. market, the evolving landscape of watch marketing and brand equity, and so much more on this week's episode of the Superlative Podcast. Keep up with Edouard and Watchfinder:- Website - https://www.watchfinder.com/ - Linkedin - https://www.linkedin.com/in/edouard-caumon-2a445148/ Check Out This Week's Sponsor: Citizen Watches - https://www.citizenwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by aBlogtoWatch team member, David Bredan. Throughout this episode David and Ariel discuss the current state of the watch industry, the intersection of music and watches, and the role of AI in design. The two explore the challenges faced by the industry today, including the disconnect between brands and reality, consumer behavior, and the importance of personal connections in watch design. They also highlight the need for creativity and innovation in a market that often favors the generic over the unique and how brands often prioritize profit over creativity. As the two dive into the role of media in shaping consumer interest, they also look at the need for strong leadership within the industry with its current lack of artistic visionaries. Join in on their conversation and listen as David gives us a reality check on today's watch industry, on this week's episode of the Superlative Podcast. Keep up with David: - Instagram - https://www.instagram.com/abtw_david/ - David on ABTW - https://www.ablogtowatch.com/author/david-bredan/ Check Out This Week's Sponsor: Citizen Watches - https://www.citizenwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Huiy Tang, co-founder of RZE Watches. Ariel and Huiy dive right in and discuss the evolution of RZE from a product-focused brand to one that emphasizes storytelling and brand identity. Huiy shares his insights on the importance of creating a legacy, engaging with first-time customers, and the challenges of balancing product quality with brand perception in today's market. They also touch on innovative branding strategies and how the team's creative efforts focus on targeting a broader market beyond watch enthusiasts. Throughout their conversation, Huiy and Ariel discuss the landscape of the watch industry, the challenges of developing digital watches, and RZE's innovative buyback program. Huiy emphasizes how community engagement is crucial for building a loyal customer base and how brands today should focus on educating customers rather than just selling products. Join the conversation to learn all about RZE watches on this week's episode of the Superlative Podcast. Keep up with Huiy and RZE Watches:- Website - https://www.rzewatches.com/ - Instagram - https://www.instagram.com/rzewatches Check Out This Week's Sponsor: Citizen Watches - https://www.citizenwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by John Liley, the Founder of Markwell Watches. Ariel and John dive right into the importance of offline connections in the watch enthusiast community, the challenges brands face in attracting new buyers, and the evolving role of consumers in the watch industry. Ariel asks about marketing strategies, especially with the impact of online shopping, and the need for brands to expand their reach beyond major cities. John shares his journey from enthusiast to brand founder and the significance of relationships in the production process. Their conversation also touches on the symbolism in watch design, particularly Masonic imagery. Ariel has John share his insights into the current watch market, the psychology behind collecting, and the importance of mentorship in guiding new collectors. Listen and join in on their discussion highlighting the evolving nature of watch culture, the need for seasoned collectors to share their knowledge with the next generation, and so much more, on this week's episode of the Superlative Podcast. Keep up with John and Markwell Watches:- Website - https://www.markwellwatches.com/ - Instagram - https://www.instagram.com/markwellwatches/ Check Out This Week's Sponsor: Citizen Watches - https://www.citizenwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by Alon Ben Joseph, the Owner of Ace Jewelers. The two explore the marketing challenges faced by brands in today's industry, and the rise of micro and independent watchmakers. Ariel and Alon also talked about the creative process behind designing watches and why storytelling is so important in the watch industry. They discuss the evolving landscape of watch media, the importance of independent voices in the industry, and the passion that drives watch collectors and enthusiasts. Alon highlights the challenges facing the industry currently, including the need for investment in education and manufacturing, while sharing his insights on the future of American watchmaking. Listen in on their engaging conversation as Ariel and Alon dive into the evolution of watch collaborations, the importance of understanding consumer demand, the impact of social media on the watch industry, and so much more on this week's episode of the Superlative Podcast. Keep up with Alon and Ace Jewelers Watches:- Website - https://www.acejewelers.com/ - Instagram - https://www.instagram.com/acejewelers - https://www.instagram.com/alonbenjoseph/ Check Out This Week's Sponsor: Bezel - https://shop.getbezel.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Guido Benedini of Watch Angels and Niels Eggerding of Frederique Constant. Guido and Niels are on the show to talk about the new Worldtimer collaboration watch and to showcase how the Worldtimer has been reimagined with a fresh, future-oriented design identity crafted exclusively for the collector community. They discuss the unique approach of Watch Angels involving watch enthusiasts in the design process, the importance of consumer feedback, and the challenges of balancing market demands with design integrity. The conversation also highlights the significance of the Worldtimer's FC-718 movement and its position in the luxury watch market. Niels and Guido delve into the collaborative process of creating a unique timepiece, the importance of understanding market demand, and the strategic considerations behind pricing in the luxury watch industry. Listen in on their conversation with Ariel as they talk all about collaboration dynamics in watchmaking, understanding market demand, consumer feedback, and so much more on this week's episode of the Superlative Podcast.Watch Angels & Frederique Constant Worldtimer Manufacture Watch: https://watchangels.ch/en/watches/frederique-constant-wa-x-fc-world-timer/ Frederique Constant - https://frederiqueconstant.com/ Watch Angels - https://www.watchangels.ch/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!*Sponsored Podcast*

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Matthew Zinski, the Founder of Typsim watches. Matthew shares his journey from architect to watch designer while emphasizing the emotional and technical challenges of creating timepieces. The conversation delves into the significance of watches as cultural artifacts, the importance of understanding watchmaking, and the persistence required to innovate in a traditional industry. Ariel has Matthew recount his experiences with chronometer certification and the role of observatories in modern timekeeping, highlighting the complexities of testing accuracy in watchmaking. The two discuss the intricacies of watch testing, the revival of American watchmaking, and Matt's innovative approach to creating dual-time watches. He also shares insights on collaborating with micro mechanics, navigating intellectual property, and the challenges of American manufacturing. Listen and join in on the conversation as Matthew dives into his design philosophy and aspirations for Typsim watches on this week's episode of the Superlative Podcast.Keep up with Matthew and Typsim Watches :- Website - https://www.typsim.com/ - Instagram - https://www.instagram.com/typsimwatches/ - https://www.instagram.com/matthewzinski Check Out This Week's Sponsor: Raymond Weil - https://www.raymond-weil.com SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Michael Clerizo. Michael is a London-based American journalist who is noted for his in-depth analysis of bespoke luxury products for Financial Times, Wall Street Journal, and other major publications. He recently authored a new book titled “Greubel Forsey: The Art of Invention”, which releases on Amazon on February 28th. Throughout their engaging conversation, Ariel Adams and Michael Clerizo explore the unique perspective of independent watchmakers, the story behind the luxury brand Greubel Forsey, and how Gruebel Forsey's journey truly reflects innovation and risk-taking in watchmaking. They discuss the changing perceptions of mechanical watches in today's pop culture and the relevance of traditional craftsmanship in a modern context. Ariel and Michael delve into the enduring appeal and craftsmanship of watches, particularly focusing on the unique approach of Greubel Forsey. They also chat about how the watch hobby demonstrates remarkable resilience over time, the human connection in craftsmanship, and the innovative use of nanotechnology in watchmaking. Join in on the conversation with Ariel and Michael on this week's episode of the Superlative Podcast. - Pre-Order Michael's Latest Book on Amazon - https://a.co/d/aJDEA5I Check Out This Week's Sponsor: Jack Mason - https://jackmasonbrand.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Joshua Blank and Emily Rosenberg, founders of Papar Watch Company. The conversation delves into the iterative design process, the challenges of manufacturing partnerships, investment decisions, and the dynamics of running a small family business. They discuss their unique journey into the watch industry, the design and features of their first watch, the Anillo Sector Dial GMT, and the emotional experience of launching a new product. Josh and Emily also share their concerns and outlook for the future as they navigate the complexities of the watch industry. They explore the balance between maintaining quality and innovating in a fast-paced industry and how their personal experiences and family dynamics influence their designs. They also delve into the aesthetics of brutalism and vintage styles, the tension between familiarity and originality in product creation, and the evolving meaning of 'vintage' in the watch industry. As founders, Josh and Emily emphasize the significance of storytelling in watch design while aiming to create emotional connections with their customers through their designs. Keep up with Emily, Josh, and Papar Watch Company:- Website - https://www.paparwatchco.com/ - Instagram - https://www.instagram.com/paparwatches/ Check Out This Week's Sponsors: Raymond Weil - https://www.raymond-weil.com Marathon Watches - https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George dive right into the evolving trends in the watch industry, particularly the colorful watch trend and its implications for retailers and consumers. They explore the psychology behind watch choices, the recent controversial launch by Patek Philippe, and the elitism of luxury brands. The conversation also delves into how brands can assert their personalities in a competitive market and the importance of authenticity in marketing strategies. Ariel and George also discuss the importance of brand ambassadors, the impact of generative AI on design, and the evolution of creativity in the watch industry. They explore the missed opportunities for Rolex in its Formula sponsorship, the influence of political sentiment on luxury markets, and the value of rediscovering affordable watches. George also shares exciting developments for the Bamford Watch Department while emphasizing the need for inventiveness in a changing market. He also shared some exciting news about Bamford London and how his brand is staying ahead of the curve. Join in on the conversation on this week's episode of the Superlative Podcast. Keep up with George:- Websites - https://bamfordlondon.com/ - https://www.bamfordwatchdepartment.com/ - Instagram - https://www.instagram.com/bamfordldn/ - https://www.instagram.com/bamfordwatchdepartment/ Check Out This Week's Sponsor: Jack Mason Watches - https://jackmasonbrand.com/ Watches for all enthusiasts. Premium men's watches — real watches made by real people for real adventures.SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by the creator of the OAK Collection, Patrick Getreide. They begin by diving into Patrick's unique approach to watch collecting, the emotional connections to timepieces, and the evolution of the hobby from solitary to social. Patrick shares insights on the importance of displaying collections and the need for more watch museums that celebrate timepieces. Throughout this engaging conversation, Ariel Adams and Patrick Getreide delve into the world of luxury watches, exploring themes such as the challenges of smartwatches, the significance of Patek Philippe, and the intricacies of watch collecting. Patrick talks about authenticity, investment strategies, and his emotional experiences with auctions, while also discussing the legacy of Henry Graves and the importance of precision in watchmaking. The discussion culminates in reflections on life lessons learned through the pursuit of collecting and the value of helping others.- Website - https://www.oakcollection.watch/ - Instagram - https://www.instagram.com/the.oak.collection/ Check Out This Week's Sponsors:Bezel - https://shop.getbezel.com/ Raymond Weil - https://www.raymond-weil.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Peter Cho, the Co-founder of Jack Mason Watches. They dive right into Jack Mason's collaboration with Dr. Pepper and how that came to fruition, as well as the design process and community reaction to the collaboration. Ariel and Peter also cover the launch of the Canton collection, the differences between Swiss-made and American assembly, and the impact of politics on the watch industry. Throughout this conversation, Peter discusses the challenges of price increases in the watch industry while emphasizing the need for transparency with the importance of creating value beyond just the product. He also highlights the significance of community-building through events like the Intersect show, which fosters direct interaction between brands and consumers. Peter also addresses the complexities of consumer feedback, advocating for a balanced approach that combines listening to customers with maintaining a clear brand vision, and so much more on this week's episode of the Superlative Podcast. - Website - https://jackmasonbrand.com/  - Instagram - https://www.instagram.com/jackmasonbrand/ - YouTube - https://www.youtube.com/@JackMasonbrand SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Robert Tran, the Co-Founder of UNDONE Watches. Ariel and Robert dive into the conversation discussing the unique watch culture in Hong Kong, the evolution of watch manufacturing, and the innovative approach Undone takes towards customization and e-commerce. Robert shares his insights into the challenges of consumer behavior in customization and the importance of personality in watch design. Throughout the episode, Robert and Ariel talk about the essence of luxury watches while emphasizing the importance of beauty, craftsmanship, and individuality. Robert highlights the role of collaboration and community in watchmaking, particularly in the context of customization and cultural inspirations, especially from Japan. He also shares insights on navigating partnerships with both large intellectual properties and smaller artists, the balance between limited editions and continuous production, and the need for brands to adapt to changing market dynamics. Listen in on Robert and Ariel's conversation on this week's episode of the Superlative Podcast. - Website - https://undone.com/ - Instagram - https://www.instagram.com/undonewatches - YouTube - www.youtube.com/@UndoneWatches Check Out This Week's Sponsor: Jack Mason Watches - https://jackmasonbrand.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Mitrajit Bhattacharya as they dive into the luxury watch industry in India, focusing on the country's unique position within it. They discuss the historical context of luxury watches in India dating back to British colonialism, and how cultural appreciation for luxury in India differs significantly from China. Ariel has Mitrajit expand on the current pre-owned watch market in India being in its infancy and how it shows promise for exponential growth. Mitrajit shares his insights on consumer behavior, the competitive landscape, and the evolving dynamics of watch collecting in India. Throughout this conversation, Ariel and Mitrajit discuss the impact of political stability on consumer confidence, and the interplay between luxury goods and global politics. They highlight the challenges of pricing in the luxury sector and the dynamics of media coverage in the watch industry, emphasizing the need for a balance between big and small brands. Join in and listen now to hear Ariel and Mitrajit fully explore the Indian watch market and its exciting growth on this week's episode of the Superlative Podcast.- Instagram - https://www.instagram.com/mitrajitb/ - Check out Mitrajit's work - https://luxe.outlookindia.com/author/mitrajit-bhattacharya Check Out This Week's Sponsors: Raymond Weil - https://www.raymond-weil.com Marathon Watches - https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jan Edocs, the CEO of Doxa Watches. Jan and Ariel jump right into the rich history of Doxa and its significant history and legacy in the diving watch arena. Jan shares insights on the importance of functionality, and why craftsmanship and controlled distribution are key to maintaining brand integrity in today's market. He also emphasizes the need for brands to understand retailer dynamics and the significance of cultural sensitivity in marketing. As they discuss luxury dive watches needing a balance of functionality and aesthetics, Jan explains why innovation should not compromise brand identity, and why the watches also must fulfill their functional duty first and foremost. He also highlights Doxa's commitment to its brand DNA, balancing innovation with tradition, and the unique aspects of their watch designs. Listen to Jan and Ariel fully submerse themselves in the dive watch world on this week's episode of the Superlative Podcast. - Doxa Watches - https://doxawatches.com/ Check Out This Week's Sponsor: Raymond Weil - https://www.raymond-weil.com SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by author and watch collector Mitch Katz. The two dive right into Mitch's journey into watch collecting, the stories behind his collection, and the emotional connections that come with it. As Mitch shares his insights on the personal nature of his collecting he also expands on the emotional connection to watches often stemming from the stories behind their acquisition. While responding to Ariel's intrigue into how he began writing about his collectors journey in his book “Time on My Hands: A Collector's Journey in the World of Watches”, Mitch shares why documenting a watch collection is crucial for future generations and how a personal narrative enhances the value of a collection. Mitch talks about the transition to fiction writing incorporating his passion for watches, and how the emotional connection to watches can be truly shared through storytelling. Listen in on Mitch and Ariel's conversation on this week's episode of the Superlative Podcast. - Mitch's Book “Time on My Hands” on Amazon - https://a.co/d/gK1W5HACheck Out This Week's Sponsors: Bezel - https://shop.getbezel.com/collections/112 Up to 20% off select listings through December 16th. Be on the lookout for new inventory throughout the sale!- https://shop.getbezel.com/ Marathon Watch - https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Christophe Hoppe, the Founder of Bausele watches based out of Australia. They discuss Christophe's journey from working in the Swiss watch industry to establishing his own brand in Australia while seeking a new life and opportunity. The conversation explores the cultural influences on watch design, the evolution of the Australian watch market, and the significance of their military collaborations. Christophe shares insights into the art of watch hands, as that was a large part of his career before Bausele, and how navigating supplier relationships is a complex but essential part of the business. They also dive into how design philosophy must balance originality with consumer familiarity and why consumer price sensitivity plays a significant role in watch purchasing decisions. Join in on the conversation with Ariel and Christophe on this week's episode of the Superlative Podcast brought to you by aBlogtoWatch.   - Website - https://www.bausele.com/ - Instagram - https://www.instagram.com/bausele/ Check Out This Week's Sponsors: Bezel - https://shop.getbezel.com/collections/112 Use code "HOLIDAY500" for $500 off your first qualifying purchase with a minimum purchase requirement of $7,500. (Code is only valid through 12/2). Up to 20% off select listings through December 16th. Be on the lookout for new inventory throughout the sale!- https://shop.getbezel.com/ Marathon Watch - https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by VJ Geronimo, the CEO of The Americas at Oris. They discuss how watch media, especially podcasts, have been a way for those in the industry to stay updated with what is going on in other segments of the industry as well as their colleagues and other brands. Ariel and VJ dive into the importance of community engagement in the watch industry and how focusing on building community relationships enhances brand loyalty with their customers. Geronimo shares his insights on American consumer behavior, the emotional connection to watches, and the historic personality of Oris as a brand. Ariel asks VJ to explore the balance between luxury and Oris's rich history of providing value for money, and the trend of vintage design continuing to influence the market today. Additionally, they touch on the importance of e-commerce in the modern market while still supporting retail partners, and Oris's commitment to social responsibility and sustainability. Listen in on this engaging conversation between Ariel Adams and VJ Geronimo on this week's episode of the Superlative Podcast.   - Website - https://www.oris.ch/ - Instagram - https://www.instagram.com/vj.geronimo/ Check Out This Week's Sponsor: Marathon Watch- https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by Dr. Sébastien Chaulmontet, the owner of Albishorn Watches and prominent figure in the watchmaking industry. Ariel and Sébastien jump right into the emotional connections designers have with their creations and the challenges of originality in a market filled with re-editions. As the conversation delves into the balance between aesthetics and functionality, as well as the nostalgia of mechanical watches, Sébastien expands on the innovative approach behind his new brand, Albishorn. The two talk about why Sébastien enjoys the freedom of independent watchmaking and how designing beautiful watches can be more complex than creating complicated ones in a market that seems to often prioritizes re-editions over originality.Listen and join in on the conversation as Sébastien shares his insights on market positioning, the collaborative efforts that have shaped his journey in horology, and so much more on this week's episode of the Superlative Podcast.   - Website - https://albishorn-watches.ch/ - Instagram - https://www.instagram.com/albishorn_watches Check Out This Week's Sponsor: Marathon Watch- https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Sam Rayner and Max Nordigian, founders of Chrono Hunter, a platform designed to help individuals buy and sell luxury watches. Ariel has Sam and Max start the show by diving into the history and purpose of Chrono Hunter while discussing the unique value proposition of their service, which connects buyers and sellers while ensuring fair transactions and preventing fraud. They expand on how the platform addresses the “last mile” problem in the watch market, and why speed and fairness in transactions are crucial for customer satisfaction. The conversation delves into market dynamics, consumer behavior, and the importance of a strong retailer network, especially in a watch market that has seen significant changes post-COVID. The trio talk about how they see transparency and communication as essential components in the watch industry today and why the future of retail may involve more collaboration with brands than we have seen in the years past. Join in on the conversation and see how Max and Sam aim to create a more stable watch market with their platform Chrono Hunter, on this week's episode of the Superlative Podcast.  - Website - https://chronohunter.com/ - Instagram - https://www.instagram.com/chronohunter/ Check Out This Week's Sponsor: Marathon Watch- https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by designer, Mo Coppoletta. Throughout the conversation Ariel and Mo discuss the intricate relationship between aesthetics and functionality in modern watch design. Mo emphasizes the importance of personal experience and cultural influences in shaping a designer's unique vision. The conversation explores the evolving landscape of branding in the digital age and how branding should encompass more than just logos as it includes the entire experience. Ariel dives into the parallels with the tattoo industry and how maybe the artistry in tattoos can inspire new directions in watch strap design. Mo also shares his insights on the importance of emotional connection in design and why brands need to begin to engage with their customers on a personal level. Listen in on the conversation as Ariel and Mo fully immerse themselves into the world of design and aesthetics in the modern watch industry on this week's episode of the Superlative podcast. - Websites - https://www.coppolettadesigns.com/ - https://gagalaboratorio.com/ - Instagram - https://www.instagram.com/mo_coppoletta Check Out This Week's Sponsor: Bezel- https://shop.getbezel.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Greg Verras, the Design Director at Shinola. The show starts with the two discussing Greg's journey to Shinola, which involved his time at Fossil as an Associate Watch Designer for Diesel, and how he has emphasized the importance of passion in design at Shinola for almost 12 years now. Ariel and Greg talk about the sometimes unknown complexities of watch design and the importance of understanding the customer's expectations when it comes to crafting new and innovative designs fit for an ever changing market. Greg shares his insights on balancing innovation with tradition while highlighting the impact of Detroit's legacy on design, and the role of American design in Shinola's identity. They discuss the evolution of the role of manufacturing in Detroit and how they are navigating their business decisions in their design blueprint while trying to showcase the American design aesthetic to the global market. Greg dives into Shinola's focus on watches remaining strong, despite exploring other product categories and how the future of watch design at Shinola will continue to evolve with a focus on quality and innovation. Join in on the conversation as Ariel and Greg talk about tradition, American design, and where Greg sees Shinola headed on this week's episode of the Superlative Podcast.   - Websites - https://www.shinola.com/ - Instagram - https://www.instagram.com/shinola/ Check Out This Week's Sponsor: Marathon Watch- https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Patrik Hoffmann, the Chairman and CEO of Favre Leuba. Ariel starts by asking Patrik to dive into his journey in the watch industry such as his previous role as the Former CEO of Ulysse Nardin, and what lessons he learned from that time in his career. The two talk about the relaunch of Favre Leuba representing an exciting opportunity for innovation and growth, and the challenges of relaunching such a historically significant brand. Patrik emphasizes the need for a commercial strategy that balances uniqueness with market demands, and how fair pricing is vital for maintaining consumer trust and brand integrity. Join in on the conversation with Ariel Adams and Patrik Hoffmann as they discuss the future of Favre Leuba, the current watch market facing challenges related to pricing and consumer expectations, and so much more on this week's episode of the Superlative Podcast.   - Websites - https://www.favreleuba.com/ - Instagram - https://www.instagram.com/favreleuba/ Check Out This Week's Sponsor: Marathon Watch- https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Dr. Greg Petronzi, the Founder of True Patina. Ariel and Greg begin the show by diving into the obsession with watches and the connection between watches and other hobbies. Dr. Petronzi, who holds a Ph.D. in Counseling Psychology, explores the idea of watches as tools that give men a sense of power and the intersection of the artistic and mechanistic aspect of watches themselves. The two discuss the appeal of vintage watches especially and the multiple “dimensions” of time that they seem to represent to their enthusiasts. While they touch on the importance of servicing and maintaining these watches, they begin to look at the emotional desire to keep older things alive and how that factors into the love for vintage timepieces. Ariel asks Greg about the challenges of repairing watches and his unique approach to watch repair and restoration. Dr. Petronzi shares with us his unique approach to watch repair and restoration while emphasizing the importance of combining technical expertise with artistic skill in order to restore these watches to their original condition. Greg also touches on his experience in creating True Dome, a company that manufactures high-quality watch crystals. He also discusses the challenges of being an independent watchmaker and the need for more educational opportunities in the field. Listen in as Ariel and Greg fully immerse their conversation into the artful world of watch repair and restoration on this week's episode of the Superlative Podcast. - Websites - https://www.truepatina.com/ - https://truedome.com/ - Instagram - https://www.instagram.com/true_patina/ Check Out This Week's Sponsor: Bezel- https://shop.getbezel.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Shilpa Dhamija, the Founder of Luxury Volt and an Indian luxury market expert. To start the show Ariel and Shilpa dive into the potential for India to become a major destination in the luxury watch world market and the growing development of the watch industry in the country. Shilpa talks about the importance of understanding the local culture and consumer base for brands looking to improve their market standing in India, and what challenges and opportunities lie there when dealing with the need for inclusivity and the preference for value-consciousness. Ariel and Shilpa highlight the rich history of luxury in India and the potential for Swiss watch brands to make their mark within the Indian market. The two emphasize the need for luxury brands to listen to their local partners and adapt their strategies to cater to the growing middle class within the country. Shilpa also brings up the significance of pricing, availability, and customer experience in building brand loyalty while prioritizing humility and respect in their interactions with Indian consumers. Join in on this week's conversation to learn more about the ever growing Indian luxury market with Shilpa Dhamija on this week's episode of the Superlative Podcast. - Website - https://luxuryvolt.com/ - Instagram - https://www.instagram.com/LuxuryVolt/ Check Out This Week's Sponsor: Bezel- https://shop.getbezel.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

 This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Karar Aimer, the Founder of IFL Watches. To start the show Ariel and Karar discuss the evolution of blogging and the role of bloggers in sharing knowledge and advocating for the watch industry. Karar talks about the current challenges of creating content that both satisfies the audience and the always changing algorithm on todays' social media platforms. He emphasizes the importance of creativity and variety in content creation while highlighting the opportunities for watch content creators in the industry. Ariel Adams and Karar Amar also chat about the downsides of algorithm chasing in the watch industry and the difficulties of sharing watch genuine enthusiasm on social media. They explore the limitations of Instagram as a discovery engine for new watch brands and models while Karar balances his social media content as a promotional tool. Karary shares his experience in creating and selling customized watches and accessories, and the two also discuss the importance of marketing and design in their respective business models. Join in on this week's conversation with Karar Aimer and Ariel Adams on this episode of the Superlative Podcast. - IFL Watches Website - https://iflwatches.com/ - Karar on Instagram - https://www.instagram.com/karar__aimer/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ryan Torres and Reagan Cook, co-founders of Vaer Watches. To start the show, Ariel has Ryan and Reagan open up about their experiences as exhibitors at watch shows and the challenges and opportunities they have faced so far in the watch industry. They discuss the importance of attending watch shows for networking and building relationships with other brands and customers, and they also chat about the competitiveness and the high quality of microbrands at these shows. The conversation shifts to the topic of bringing watch manufacturing back to the United States and the emotional connection consumers have with American-made products. They also touch on the pricing and profitability of microbrands and the role of desirability in luxury branding. Ryan and Reagan expand on Vaer Watches' focus on treating watches as tools and aim to appeal to a wide range of customers, from enthusiasts to professionals in various fields. Ariel has them dive into why they aspire to create watches that can be passed down through generations, and how the company has found success in offering watches under $500. Ryan and Reagan also talk about how their design philosophy centers around creating watches with classical proportions and timeless aesthetics while prioritizing customer feedback in their product development. Listen in on the conversation as Ariel talks with Ryan and Reagan about their experience running a microbrand that delivers high-quality and desirable watches, and much more, on this week's episode of the Superlative Podcast.- Vaer Watches Website - https://www.vaerwatches.com/ - Vaer on Instagram - https://www.instagram.com/vaeradventure/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jonathan Bordell, the Co-Founder of The Helicon Watch Company. To start the show Ariel has Jonathan discuss his experience in the watch industry and the initial challenges he faced as a brand and company. He shares his insights on the resistance to change within the industry and the difficulties of selling watches online. Jonathan also talks about the importance of storytelling and the need for a reason behind introducing novel watch designs. He emphasizes the value of local knowledge and the role of retailers in guiding customers towards making their purchasing decisions. Ariel and Jonathan dive into the popularity of tool watches and the shift towards smaller watch sizes in the recent years. Jonathan Bordell discusses the inspiration behind Helicon Watches and what he sees as the future of watchmaking going forward. He shares the story of how a vintage-inspired watch prototype led to the creation of Helicon Watches. The two discuss the trend of vintage-style sport watches and the potential end of this trend that could happen in the near future. They also explore the true fragility of the watch manufacturing industry and the need for diversification within sourcing and pricing. Ariel and Jonathan also touch on the possibilities of new technologies and materials in watchmaking and the importance of collaborations. As the conversation comes to a close they chat about the value of watches and the importance of passing them on to future generations. Join in on the conversation with Ariel Adams and Jonathan Bordell on this week's episode of the Superlative Podcast! - Company Website - https://heliconwatches.com/ - LinkedIn - https://www.linkedin.com/in/jonathan-bordell-a54a0a10/ Check out this week's sponsor - Bezel:Bezel: https://shop.getbezel.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Mark Bernardo, the Director of Editorial Content at Teddy Baldassarre. Ariel has Mark discuss his experience in the watch industry from his time as the Senior Editor of WatchTime Magazine to where he is today at Teddy Baldassarre. He highlights the passion and camaraderie within the watch industry, as well as the magnetic appeal of watches. Their conversation explores the reasons why people are drawn to the watch space as he highlights the passion and camaraderie within the watch industry. They also discuss the lack of recognition of watches as just a hobby and the potential for watches to connect with other professions besides just divers, pilots, drivers, such as writers and artists. They dive further into Mark's transition from watch media to working in retail, and the differences in creating online content for both. Ariel and Mark talk about the general transformation of the watch retail industry, the value of firsthand experience in watch journalism, and the role of independent coverage in influencing buying decisions for consumers. Join in on the conversation as Ariel and Mark talk about the retail industry, watch content, and much more on this week's episode of the Superlative Podcast. - Website - https://teddybaldassarre.com/ - Mark on LinkedIn - https://www.linkedin.com/in/mark-bernardo-815458a/ Check out this week's sponsor - Bezel:Bezel: https://shop.getbezel.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Alan Tsao, the Founder of Tsao Baltimore. To start the show Alan shares with us how and why he started his own watch brand after his wife suggested he stop buying so many watches and to just start his own company. He talks about how he focuses on creating unique and different designs, and how the company was able to use pre-launch marketing to generate interest before launching on Kickstarter. Alan emphasizes the importance of balancing familiarity and originality in design, and discusses the process of designing a watch and the factors that determine its cost. Ariel asks about the challenges and opportunities of crowdfunding on Kickstarter, and why it was such a successful platform for his brand. They discuss the evolution of the watch industry, the role of Kickstarter in the rise of enthusiast-run brands, and the importance of building a strong community. Ariel has Alan dive into their connection between the brand and the city of Baltimore while also touching on the difficulties of meeting customer demands, surprise hits in the watch industry, and the future of micro-brands. Join in on their conversation on this week's episode of the Superlative Podcast with Ariel Adams and Alan Tsao. - Website - https://tsaobaltimore.com/ - Instagram - https://www.instagram.com/tsaobaltimore Check out this week's sponsor - Marathon Watch:Marathon: https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Perri Dash, the Co-Founder of the Wrist Check Podcast. Ariel and Perri explore the success and popularity of watch podcasts, despite the non-visual nature of the medium in a sometimes non-visual space. They discuss the passion and connection that drives watch podcasts, as well as the role of community in the growth of these shows. The two also delve into the challenges of monetizing content creation in the watch industry, including the reluctance of brands to invest in marketing and the difficulty of creating sustainable business models. Ariel and Perri highlight the importance of collaboration among content creators and the need to adapt innovative approaches, such as the music industry's model, to build sustainable businesses. As they touch on the power of community and the shift towards community-driven purchases in the watch industry, they dive into the need for brands to invest in marketing and creating experiences that connect with consumers. They also emphasize the importance of building relationships with collectors and engaging the watch community. Join in on this week's conversation on this episode of the Superlative Podcast with Perri Dash and Ariel Adams.- Wrist Check Podcast Website - https://www.wristcheckpod.com/ Check out this week's sponsor - Bezel:Bezel: https://shop.getbezel.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Cook, content creator and founder of Ben's Watches. To start the show Ariel dive right into the challenges that appear when trying to create engaging content that is authentic and true to themselves. They also touch on the role of content creators in the watch industry and the importance of brands partnering with genuine creators to reach consumers. They also discuss the misconception of watches as investments and the phases that young watch enthusiasts often go through in their journey, which Ben shares his personal experience with. Ben shares his journey in the watch industry and the challenges of making a living as a content creator. He talks about the importance of sponsorship and support from brands to sustain content creation on platforms like YouTube and Instagram, and how Bezel was able to give him one of his first opportunities in the industry. Ariel has Ben give his insights on the differences between Instagram and TikTok for watch content, the role of social media in watch discovery, and the importance of community engagement. Listen in on this week's conversation with Ben Cook of Ben's Watches to hear all of the insights on watch content and so much more! - Website - https://www.bens-watches.com/ - Instagram - https://www.instagram.com/benswatches - TikTok - https://www.tiktok.com/@bens_watches Check out this week's sponsor - Marathon Watch:Marathon: https://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jason Heaton, an author, podcaster, and timepiece enthusiast who reviews dive watches and much more. To start the show Ariel and Jason talk about how the culture of watchmaking is just as much of an interest to them as the products themselves, and how Jason was able to turn his hobbies into the career he has now. He talks about how his interest in diving was born from owning an Omega Planet Ocean, and how that led to his focus on writing and reviewing dive watches specifically. They also touch on their career trajectories and the challenges of being content producers in the digital age. The two touch on how brands interact with the people making watch content today, and the role of content creators in enhancing a brand's universe and the need for consistency while finding one's unique contribution. The discussion slightly shifts to the process of writing novels, as Jason has authored two novels, and the importance of breaking down the work into manageable chunks. The idea of adding watches in novels as set dressing is discussed, as well as the missed opportunity in the watch industry to tell more stories. As the conversation starts to come to an end, Jason and Ariel discuss the reluctance of watch brands to share negative or failed aspects of their history, they offer advice on choosing the right watch, and the role of watch enthusiasts in helping others make informed decisions.To stay connected with Jason:- Website - https://jasonheatonauthor.com/ - Instagram - https://www.instagram.com/jasonheaton - Podcast - https://thegreynato.com/ Check out this week's sponsors:Marathon: https://www.marathonwatch.com/ Zodiac: https://www.zodiacwatches.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Matthieu Haverlan, the Managing Director at Ulysse Nardin. Ariel starts the show by having Matthieu talk about his rising path through Ulysse Nardin from being a Chief Commercial Officer to being the Managing Director of the brand. They dive into the ownership change of Ulysse Nardin from the french luxury group Kering to its current owner, Sowind Group SA, which was awarded by Deloitte as one of Switzerland's Best Managed Companies of 2024. As they move on to talk about the brand and their watches, Ariel asks Matthieu about his preferred primary way that he wishes to see Ulysse Nardin use to sell their product, and how formative experiences in certain places, like Paris, can influence someone into becoming a watch lover. While addressing how they can appeal to younger generations of enthusiasts with a good price point, Ariel asks about their range of pricing and how that enables them to compete with entry level brands as well as higher costing luxury brands. Join in on the conversation with Matthieu Haverlan, the man at the helm of Ulysse Nardin, on this week's episode of the Superlative Podcast! To stay connected with Matthieu and Ulysse Nardin:- Website - https://www.ulysse-nardin.com/ - Instagram - https://www.instagram.com/ulyssenardinofficial/ - LinkedIn - https://www.linkedin.com/in/matthieuhaverlan/ Check out this week's sponsor: Bezelhttps://shop.getbezel.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Kelly Yoch, a personal curator at Collectability.com. To start the show Ariel asks about Kelly's first job in watches at Hamilton Jewelers, and how European and non-American luxury brands sometimes have a certain mindset and attitude towards American luxury dealers. Kelly dives into her relationship with Patek Philippe and how she was able to become so educated and experienced with the brand. Ariel asks about Patek's huge spike in popularity, and how she has been able to build a career for herself within a mostly male dominated industry. The two talk about Kelly's journey to being a personal curator and much more on this week's episode of the Superlative Podcast! To stay connected with Kelly:- Website - https://collectability.com/ - LinkedIn - https://www.linkedin.com/in/kelly-yoch-85b68210/ Check out this week's sponsor: Long Island Watchhttps://longislandwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the incredibly accomplished journalist, Roberta Naas. To start the show Ariel has Roberta dive into her initial journey into journalism and how she found herself writing about the watch industry. The two talk about how journalism today differs from the time that Roberta started her career. A time where it was a path taken through going to college and securing a noble and esteemed position within a publication, and how it has changed with the modern landscape of social media and influencers “reporting” on the industry. Ariel has Roberta travel back to the 80's and 90's to talk about where consumers typically gathered their information about watches and how much more advertising companies were doing during that time. Ariel and Roberta jump back into the last few decades of watch journalism, memories of Baselworld, and how brands can utilize modern journalism and advertising today. Join in on the conversation with Ariel and Roberta as they chat about the world of watch journalism and much more, on this week's episode of Superlative! To stay connected with Roberta:- Website - https://www.atimelyperspective.com/ - Instagram - https://www.instagram.com/atimelyperspective/ Check out this week's sponsor: Marathon Watch Companyhttps://www.marathonwatch.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Andrew Perez, the Founder of Astor and Banks. To start the show Ariel and Andrew talk about the different classifications that are given to watch brands, and why Andrew feels like “microbrand” is fitting for Astor and Banks. Ariel asks about Andrew's initial inspirations for starting the brand, and what kind of comradery and relationships he is able to find within the industry. The two talk about how traditionally they see the microbrand route offering enthusiasts more value for their money than some of the more established and bigger brands, and why Andrew thinks that is the case. Ariel talks about the importance of straight forward relationships with supplies and how that can sometimes be difficult as an American company reaching out to Swiss suppliers. Andrew also dives into the history of their price point journey, where they currently are, and where he sees the brand potentially going. As the show starts to come to an end, Ariel asks about brand loyalty with their current customers and how Andrew focuses on not just capturing the sale, but also marketing and brand building for Astor and Banks. To stay connected with Andrew and Astor & Banks:- Website - https://astorandbanks.com/ - Instagram - https://www.instagram.com/astorandbanks - LinkedIn - https://www.linkedin.com/in/andrewperez/ Check out this week's sponsor: Bezelhttps://shop.getbezel.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by author and doctor, Geoff Shester, the California Campaign Director & Senior Scientist at Oceana. To start the show Ariel has Geoff share details on the last Oceana expedition that Ariel was actually able to join him on. The two talk about the current state of investments into ocean research and conservation when it comes to governments around the world, and why Oceana is focused on delivering actual policy change that will positively affect how governments are involved with our oceans. Ariel asks how the partnership with Blancpain began, and what exactly they are trying to achieve with this collaboration. Listen to this week's episode of the Superlative podcast to join the conversation about conservation with Geoff Shester of Oceana. To stay updated with Geoff and Oceana:- Website - https://oceana.org - Instagram - https://www.instagram.com/oceana/ - Bio Page - https://oceana.org/people-partners/geoff-shester/ Check out this episode's advertisers:- https://www.marathonwatch.com/ - https://www.zodiacwatches.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

  This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Carson Chan of WatchProfessor. To start the show Ariel has Carson give the listeners a rundown of what WatchProfessor does with quizzing their audience in order to help educate and entertain watch enthusiasts. Carson explains what the future holds for the brand, and what the goal behind the quizzes and ultimately the brand itself is. Ariel talks about how the watch markets' needs had always driven product development over the years until recently when a small sect of the industry that cared more about the resale value of the pieces had a major impact of the last few years. Carson talks about how some brands blindly follow whatever is happening in the market at the time instead of paying attention to what the watch community is actually asking for, and much more on this week's episode of the Superlative podcast brought to you by aBlogtoWatch. To stay updated with Carson and WatchProfessor:- Website -  https://watchprofessoracademy.com/ - YouTube - https://www.youtube.com/@watchprofessor - Instagram - https://www.instagram.com/watchprofessor/ Check out this episode's advertiser “Bezel”:- https://shop.getbezel.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!