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What if your next customer isn't a person, but an AI agent acting on their behalf? And what if that agent is evaluating your brand on a purely logical, data-driven basis, completely devoid of the emotional hooks your marketing has always relied on?Agility requires not just adapting to changing customer behaviors, but also redefining who—or what—our customer even is. It demands that we build operational and strategic frameworks that can cater to both human emotional drivers and the cold, hard logic of machines.Today, we are at Forrester CX in New York City, and we're going to talk about a fundamental shift in the customer journey: the rise of the AI agent as an influential, and in some cases, decision-making persona. This isn't just about using AI in our marketing; it's about marketing to AI. We'll explore what it means when our brand's message needs to be optimized not just for human perception, but for machine interpretation and evaluation.To help me discuss this topic, I'd like to welcome Chuck Gahun, Principal Analyst at Forrester. About Chuck Gahun Chuck is a leader in Forrester's Digital Business & Strategy practice serving business and digital executives. His research coverage includes content management systems (CMSes), product information management (PIM) systems, and commerce services and strategy for B2B and B2C companies. Chuck helps executives design strategies that deliver customer and business value by partnering with technology vendors and services providers. Chuck has 20 years of experience in content and commerce. He specializes in digital strategy, experience design, and technology initiatives in CMSes, e-commerce systems, digital asset management (DAM) systems, PIM systems, digital experience platforms (DXPs), and several others. He has led strategy and implementations for brands like Goldman Sachs, Blue Cross Blue Shield, Hilti, Marriott, AARP, and the Centers for Disease Control. Prior to joining Forrester, Chuck was a managing director and partner at Shift7 Digital (a Merkle company) and held senior management positions at ZS Medullan and Publicis Sapient. Chuck holds a BA in government and international politics and an MS in technology management from George Mason University. Chuck Gahun on LinkedIn: https://www.linkedin.com/in/chuckgahun/ ---------- Resources ---------- Forrester: https://www.forrester.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fThe most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
"The new owners of Fender since 2020 are attempting to own the copyright on the Stratocaster body. A German court has taken them part of the way but most experts don't believe it will hold up to scrutiny. Nonetheless, Fender has sent Cease and Desist letters to multiple guitar makers telling them to stop production, call back orders and destroy stock. Fender may have just committed brand suicide because history is not on their side."
"It is no secret that music contracts can be rather brutal on artists. Often the stories focus on not getting paid but there is also the interesting idea of a lawsuit ordering a musician to fill his or her contract and record what we are calling a court ordered album. We have multiple examples plus one where the band was paid NOT to record an album."
"Sony Music Publishing confirmed an agreement to acquire Blackstone's Recognition Music Group catalog for $3.5 billion. The Red Hot Chili Peppers just sold their catalog for $300 million. Other Funds are raising billions to start buying. These buyers are called Music Rights Funds. I became interested in how these Funds actually made money. How does one invest and can I sell my own music. I have the answers for you."
"The New York Times released their 30 Greatest Living American Songwriters list a short while ago. I know online lists usually have some click bait to start conversation but this list was overtly egregious. Not for who was on it. It was who was left off. We will go over the list and play some artists that should have been on there."
"Many summer tours are having to scale back or cancel altogether. The nickname given to this practice is Blue Dot Fever. It is named after the blue dots that appear on unsold seats when a ticket buyer uses Ticketmaster. It has become indicative of a larger societal and financial concern that is leading to people not being able to attend live music. We will explain."
"This is a requested topic from a friend. He wondered if we had ever discussed steel drums. We had not so we did a show. We have some history and some discussion of tuning and prices. There are also a lot of songs that use the steel drum you may not have noticed before."
"On April 16 2026 A federal jury in Manhattan found that Ticketmaster and its parent company Live Nation have been acting as a monopoly. The case is wide ranging involving 33 states and the District of Columbia. Live Nation will not appeal any of the verdicts. We will discuss what is a monopoly and what these decisions could mean for the future."
This week on The Business of Watches, we sit down with Akio Naito, the President of Seiko Watch Corporation. Seiko's Credor brand, the ultra-premium offering showcasing artisanal creations, unique craftsmanship, and design, made its Watches and Wonders debut this year. We talk about Credor's positioning within the Seiko group and its expansion into international markets. The biggest challenge for Credor, Naito says, will be increasing production for more markets, as the skills required to produce the timepieces are highly specialized and take years to master. We also get an update on Grand Seiko. Naito says the brand has increased its international sales by more than 15x over the past decade, driven largely by success in the U.S. market. Grand Seiko is continuing to update and improve its offerings, including a new ultra-accurate and ultra-luxurious dive watch in a more compact size that clients have been asking for. We also hear about the growing interest and awareness of Grand Seiko's class-leading 9F quartz movement technology, which is becoming an increasingly popular choice for some clients. But first, Hodinkee Senior Editor Mark Kauzlarich drops in for a fresh analysis on some of the record watch auction results from the spring sessions in Geneva. Pocket watches were hot, Journe was surging, and Patek showed continued strength with a record result for a rare Patek 2523. So what isn't hot right now? Tune in to find out. Show Notes 1:18 Auctions: The Five Results That Actually Mattered, From The Spring 2026 Auction Season (Hodinkee) 1:34 Derek Pratt for Urban Jürgensen "The Oval" (Phillips) 3:20 Akrivia AK-06 (Phillips) 3:41 Louis Richard "Triple Detent Constant Force One Minute Tourbillon Chronometer" 5:04 Patek Philippe Ref. 2523 "Polychrome Two-crown World-time", "Doppia Corona Policromo" (Phillips) 6:10 Records Shatter at Sotheby's Hong Kong: Important Watches Auction Soars to HK$414.2 Million / US$52.9 Million 7:25 Audemars Piguet Coussin Tortue (Christie's) 8:22 Audemars Piguet Ref. 5503 (Phillips) 13:33 Credor (company website) 14:22 Interview: Seiko Watch Corporation President Akio Naito On Grand Seiko's Future (Hodinkee) 19:38 Introducing: Credor Makes Its First Watches And Wonders Appearance With Three Novelties (Live Pics) (Hodinkee) 20:00 In-Depth A Tour Of Grand Seiko, Part 1 (Hodinkee) 21:10 Introducing: Credor's Revival Of The Locomotive, A Long-Overlooked Gerald Genta Design (In-Depth, Live Pics) (Hodinkee) 22:53 Credor Studios (Credor) 24:36 Watches And Wonders Attendance Climbs Despite Geo-Politics And Economic Challenges As Brands Make Case For Value (Hodinkee) 25:00 Credor History 28:07 Introducing: Grand Seiko Shrinks Ultra-Accurate U.F.A. Ushio 300 Divers To Less Than 41mm Wide (Live Pics) (Hodinkee) 30:26 Grand Seiko 9F Quartz
"Just a bit of fun this week. Nobody is perfect so it is pretty easy to hear mistakes in recorded music. Here are some of the big ones in rock and hopefully some you did not know. Once you hear them, you cannot unhear them."
"The International Federation of the Phonographic Industry has released its 2026 State of the Industry Report. There are some pretty big take aways including stances on AI and the fact that the music industry is now more profitable than ever before. We will explore the findings."
"The former head of Interscope and Geffen records Jimmie Ivine said that streaming has had its time. Spotify will see its demise soon. Whether you believe that or not, the question is what comes next. After Spotify. Many have suggest this next step in music evolution. We will tell you what Ivine said and offer up some possibilities for after Spotify."
"I found a cheeky online piece where the author was using funny put downs to describe some popular bands. Tourist Rock. Ring Tone Rap. Yallternative. So I put it to the Facebook and received a much longer list. I call then Genre Insults and we have a bunch for you."
"I ran across an article that listed three songs that people listen to only to wait for just that one section. It mentioned the drum break in the Phil Collins song In the Air Tonight. I knew exactly what it was talking about and immediately had five examples from my own collection. I put it to Facebook and now I have a slew of examples."
Gabe and Asher explore the rise of F.P. Journe — how a fiercely opinionated French watchmaker who was expelled from horological school at 16 built one of the most coveted brands in the world. They trace Journe's journey from launching at Baselworld in 1999 through two decades as a respected but niche independent, into the COVID-era explosion that turned $25,000 Chronomètre Bleus into $100,000 commodities. Asher shares his own experience as a former Journe collector, including walking into the LA boutique in 2016 and buying a watch off the shelf — a scenario now unthinkable. The conversation digs into what made Journe uniquely positioned for this moment: unimpeachable watchmaking, genuinely limited production, a boutique-only model built well before the hype, and a design language that's distinctive yet accessible. They also wrestle with the tensions in Journe's current allocation system — does it reward true collectors or just people who are good at playing the game? And how is it different from the corporate gatekeeping at brands like AP? Ultimately, both come away with deep respect for the discipline behind the brand. While many watchmakers overproduced during COVID and are now sitting on unsold inventory, Journe held the line — and its post-bubble values have reset well above pre-pandemic levels. A true case study of one in independent watchmaking. Openwork is a weekly podcast about how the watch industry actually works. An unfiltered look behind the scenes — no press releases, no hype, and no sponsored takes. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology. Available on Apple Podcasts, Spotify, YouTube Music, or wherever you get your podcasts. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.
"Major record companies are suing SUNO and Udio over song usage to create AI tunes. The one big thing the companies are looking for is a Walled Garden, the idea that what is created on SUNO will stay on SUNO. It cannot be taken and spread around. One company has already settled but it goes much deeper than that."
"I ran across an article listing musicians who are in both the Rock and the Country Halls of Fame. There aren't many. When I started looking into it further I found that the people on the list were in multiple other Halls of Fame as well. I wanted to find out what musician is in the most Halls. There is a clear winner."
"Luminate is a company that tracks the Entertainment Industry pointing out data analytics and trends. Their 2025 report has come out and it points to overall listenership being up. Listening to new music is way down. There are also some interesting data points regarding AI."
This week on The Business of Watches, we go behind the scenes with the man who compiles and crunches the numbers for the Morgan Stanley Swiss Watcher report, the most influential and widely read annual financial league table on the industry. Oliver Müller has been around the sector for some three decades, beginning his career at Omega before executive roles at a series of brands, including Laurent Ferrier, where he served as Chief Executive Officer. He's now a consultant to the industry and has helped shape brand strategy and positioning for the likes of Akrivia and Rexhep Rexhepi, among others. Müller's most high-profile gig these days is compiling the estimates of Swiss brand revenue and volumes for the Morgan Stanley report. It's the top league table for the sector, and he tells us how he calculates and decides on the estimates that get published. Not everyone is a fan. Swatch Group has long criticized the report, now in its 9th edition, and Müller tells us why he believes Swatch and its leadership don't always appreciate the numbers. But first, Hodinkee founder Ben Clymer drops in for his Business of Watches debut. Ben tells us about his recent trip to Geneva and what he's hearing from some of the big brand executives. He also gives us his take on some of the data deep inside the Morgan Stanley report. Show Notes 1:30 Ben Clymer (Hodinkee) 2:11 Watches of Switzerland Group 4:10 Gold price 4:42 USDxCHF 6:40 Audemars Piguet CEO Ilaria Resta Drives Double-Digit Sales Increase For Brand's 150th Anniversary Year 10:20 Cartier Santos de Cartier in Titanium (And Steel) — The Watches You Want From Cartier, Whether You Know It Or Not (Hodinkee) 12:55 Cartier's NSO – Or "New Special Order" – Watch Program Is Over, At Least As We Know It (Hodinkee) 15:00 LuxeConsult (Oliver Müller) 15:15 Morgan Stanley 18:15 Richard Mille 18:34 Bucherer 24:13 When Banks Try To Unlock The Watchmaking Secret (Le Temps) (In French) 32:47 F.P. Journe 32:50 H. Moser & Cie. 37:30 MB&F 39:20 Raymond Weil 39:25 Frederique Constant 39:30 Christopher Ward 43:05 Jacob & Co. 44:00 How The Five Time Zone Shaped Modern Watch Culture (Hodinkee Malaika Crawford) 49:20 Tudor sales slump by 23% but Rolex turnover ticks up 5% to CHF 10.6 billion (Watchpro) 53:20 IWC 54:15 Jaeger-LeCoultre 59:20 Richemont Sells Baume & Mercier 1:01:30 Swatch Group Brands 1:06:20 Rolex careers and work locations including Biel / Bienne
"The internet loves lists. The click bait ones often choose to list the worst of something and choose the best of it just to upset the audience for engagement. I can usually ignore these but this one really bugged me for some reason. I'll tell you the list and debunk it and offer some of mine."
"The Rockin 1000 is a project that started in Italy as gag to create a video of 1000 musicians playing Learn to Fly in order to get the Foo Fighters to come and put on a concert. It has since grown into full scale concerts across Europe. On January 31 the Rockin 1000 played their first concert in America, in New Orleans, and I was part of the band. Let me tell you the story."
"Every year I hear people complaining that the NFL makes lousy picks for the Super Bowl halftime show. If the picks are lousy then ratings must tank. But they do not. In fact the halftime show has never been better watched. We have a long list of ratings and demographics to show that the NFL seems to know what they are doing."
"We are coming into tax season so Tammy and will talk about paying the government. The HITS Act is now in full swing. Foreign governments are changing their tax codes for musicians and we also have a list of what you might not have known was tax deductible."
"In our New Year show we related an article that suggested that 3D spatial audio was going to be popular in 2026. Tammy asked for an explanation of 3D audio so here it is. We have examples of both new songs and classic music that has been remixed into a spatial audio format."
"A report from Spikerz, an Israeli company that tracks hacking, suggests that in 2025, music hacks were a sizeable number of methods bad actors were using to extract money from unsuspecting persons and companies. We have the numbers and multiple examples."
"This is our second of two year opening shows. We will cover new Public Domain availability, anniversaries for this new year and some predictions for 2026."
"This is our first of two year opening shows. We will cover new Public Domain availability, anniversaries for this new year and some predictions for 2026."
On this episode of Superlative, host Ariel Adams, founder of aBlogtoWatch, is joined by aBlogtoWatch team member David Bredan for a deep, candid breakdown of Dubai Watch Week 2025 and why it has quietly become one of the most important consumer facing watch events in the world. Fresh off the show floor and still navigating jet lag, Ariel and David unpack how Dubai Watch Week has evolved from a modest regional gathering into a fully realized global watch destination, discussing why its consumer first structure, emphasis on storytelling, and uncompromising hospitality set it apart from traditional Swiss trade fairs. The conversation dives into what actually gets worn at Dubai Watch Week, from the overwhelming presence of Audemars Piguet Royal Oaks and independent brands to the surprising scarcity of certain mainstream luxury models, along with a frank discussion about how market forces, scarcity, and resale dynamics have reshaped perceptions around brands like F.P. Journe. Ariel and David also explore the role of the Siddiqui family in shaping the event's success, explaining how centralized ownership, long term investment, and an obsession with guest experience allow Dubai Watch Week to succeed where many other regional watch events struggle. From booth design and brand education to safety, access, comfort, and the importance of creating environments where watches can actually be worn and appreciated, this episode offers an unfiltered look at what luxury watch events get right, what they consistently get wrong, and what the global watch industry could learn if it were willing to listen.Follow David and check out his work:Instagram - https://www.instagram.com/abtw_david/ His work on ABTW - https://www.ablogtowatch.com/author/david-bredan/ Check out this week's sponsor - Movado Watches:- https://www.movado.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!
LeuchtMasse Uhrenpodcast - Deutsche Version der LumePlotters
Send us a textBuntes Sammelsurium!Und meine neue Uhr in der Sammlung, die Kollokium Projekt 01 Variante G01Wünsche Euch ein frohes Weihnachtsfest! Danke für Deine Zeit und für's Zuhören. Sendet mir eine Voicemail und wir hören uns im Podcast:https://www.speakpipe.com/opportunistischesdurcheinanderBitte folgt mir/uns auf instagram IG: @leuchtmasse_podcast oder schreibt mir: opportunistischesdurcheinander@gmail.com
"This is our second Christmas show of 2025. We are giving more trivia and history for many of your favorite songs. It is quite a list."
"NOTE. This show is being posted a week early due to our Holiday travel. Enjoy two shows this week. This is our traditional end-of-year show were we give one last tip of the hat to the musicians who passed in 2025. "
"This is the first show of our annual Christmas double header. We did a show years back that looked at the history and trivia of classic Christmas Carols. For these shows we chose a whole bunch of songs we did not cover in that previous show. Get ready for a lot of information about your favorite songs of the season."
"We have broken down the meaning of American Pie and Creeque Alley and now it its time for We Didnt Start the Fire from Billy Joel. Listen closely. We go pretty quick."
"The The Office of the US Trade Representative has released their 2024 Piracy Report listing the notorious markets for counterfeiting and piracy. The practice is alive and well. This report dedicated an entire section just to music. We will tell you what it said."
"This is our annual Thanksgiving show. Thanksgiving is celebrated in many counties other than the United States. We will tell you the list and and how the people celebrate. Plus play songs about Thanksgiving food."
"Video may have killed the radio star but streaming and individual choices in music killed the video. Paramount Global has begun shutting down Mtv channels in Europe and reports are that soon it will come to the United States. Mtv is 44 and it looks like it may not make it to 45. "
In this episode, Tim and Armand break down why watch selling is harder than some people expect. Discover how hype cycles, liquidity issues, and emotional buying turn “investment watches” into risky bets. From bluefin tuna stories to Panerai booms and F.P. Journe surprises, they reveal why the allure of fast profits often leads to long-term losses. Please Subscribe: https://www.youtube.com/@1916company/?sub_confirmation=1 Download the app: https://onelink.to/8u2bgh Buy Watches Here: https://www.the1916company.com View hands-on luxury watch reviews on The 1916 Company Watch Reviews: https://www.youtube.com/@the1916companywatchreviews/?sub_confirmation=1 Instagram: https://www.instagram.com/the1916company
"At least three record companies have extended million dollar contracts to people who create AI music. The US Copyright office has said it will begin extending protection those who use AI as a tool. The PROs will extend licensing. We will tell you what is going on."
"The number changes, but as of the writing of this description, only 1883 songs have topped the Billboard Hot 100 chart including all its earlier versions. This week back in 1990, the first rap song topped the chart. That got me wondering how many other firsts and other interesting facts surround the top spot. Here is a list."
"The NOW CDs, as they are often called, started in the UK in 1998 with Richard Branson. They were a hit out of the gate, each crafted to a specific formula. They are a professionally made mix tape. We have the full history and a good bit of trivia about the series."
Solomon Sounds and Birdman Zoe sit down with Perri and Rashawn to talk about their journey in the music industry and their love for #watches. These two record execs share stories about working with #XXXTentacion, having the biggest song in #SoundCloud history, and how they built their careers from the ground up. They talk about passing down watches to their kids, building traditions, and what success really means to them. Solomon breaks down his F.P. Journe élégante and why independent watchmaking matters, while Bird shares the story behind his Panda Daytona and what it represents in his career. It's a real conversation about friendship, legacy, and celebrating wins the right way.
"Cryptozoology is the study of a creature that probably doesn ot exist. Think Bigfoot. What is great about it is that every state seems to have its own monster. Maybe people really do think it exists or maybe it was invented to scare children at Halloween. We built up a list along with songs about candy. It is Halloween 2025."
"Many music outlets noticed there was no traditional Summer Song this year. No poppy dance tune that rose to the top of the charts. The Billboard Summer Song chart claimed a number one but it was a down tempo ballad. We will explore what happened and why."
"Many countries around the world take time each year to poll their citizens about their favorite songs. It usually happens around Christmas and a major media outlet plays the songs. We will tell you about some of the biggest ones and try to figure out why we don't do that here in America."
"An Idiom is a group of words that suggest a meaning different than their specific words. Many of them come from the world of music and we have created a solid list. You will recognize a lot of them."
"This past 4th of July someone posted the Preamble and I wondered who the singer was. I watched a few more and wondered who they were. We will answer that today. We will play some of their Schoolhouse Rock song and then one of their singles. Plus we have some trivia about the show."
"Long before American Idol and Americas Got Talent, there was Star Search. It was pretty schmaltzy but looking back, some of the biggest singers, actors and comedians got their big break on Star Search. We have grabbed as many examples as we could."
"Here is a game to play. Name as many two minute songs as you can following these rules. Only one song per group and you cannot name just punk songs. We then go one step farther and change the game to as many one minute songs as you can."
"A band named The Velvet Sundown had a hit a short while ago. The concern was that the band and the music were all fake. They were both fully AI generated. It is easier than you think. We have the story and some examples of when I did the same thing for an audience just to prove how easy it is to do."
Today I am sitting down with Kevin O'Leary aka Mr. Wonderful and Pierre Halimi Lacharlotte from F.P. Journe to dive into each of their personal Journe collections and to discuss what it's like to collect within one of the most sought after names in watchmaking.Follow Cameron Here:Cameron Steiner - https://www.instagram.com/cameronrosssteinerCollectors Gene - https://www.collectorsgene.com Wonder Care Watch Insurance: https://wondercare.com/ Follow Mr. Wonderful Here:Twitter:/ kevinolearytv Instagram: / kevinolearytv Facebook: / kevinolearytv LinkedIn: / kevinolearytv F.P. Journe - https://www.fpjourne.com/en Shoutouts Made To: The 1916 Company - Teddy Baldassarre - Phillips Auctioneers - Horological Society of New York - Paul Boutros - Jay Sures - Richard Sheiner - Adam Craniotes - Red BarYouTube ID For Music License - MFJFGOCRCJDIWKQL
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