Podcast appearances and mentions of adam mcchesney

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Best podcasts about adam mcchesney

Latest podcast episodes about adam mcchesney

Studio Sherpas
437. Building Authority That Converts with Adam McChesney

Studio Sherpas

Play Episode Listen Later May 12, 2025 46:14


In this episode, Ryan talks with Adam McChesney about his journey from medical device sales to building two seven-figure digital marketing businesses. Adam shares valuable insights about personal branding, the importance of creating authentic content, and specific digital marketing strategies for service-based businesses that want to grow. Key Takeaways Get clear on what YOU want in your business rather than building what others think you should Build personal brand authenticity by sharing your process and behind-the-scenes content instead of just finished results Focus your website content on specific location/industry combinations to boost your SEO performance instead of generic blog posts About Adam Chesney Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020.  Since going out on his own, Adam has leveraged his skillset of personal branding & digital marketing to grow multiple companies at this point.  He is the Founder of Builders of Authority, and Co-Owner at Auto Glass Repair of STL.  Formerly, Adam was the VP of Growth and Partner at Hite Digital, a digital marketing agency that Adam helped grow to a 2x INC 5000 award winner. Adam was named Hite Digital Franchise of the Year in both 2021 & 2022. After building a multiple 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which offers group coaching & 1-1 consulting for entrepreneurs and businesses looking to take their personal branding to the next level.  After his exit from Hite Digital, Adam restarted a highly specialized digital marketing agency, helping contractors and home service companies with website design, SEO, Google PPC, and Facebook Ads. Builders of Authority LIVE are Adam's in person events where he brings in world-class speakers to teach and educate attendees on how to become THE authority in their industries.  He is the host of the Builders of Authority Podcast, and has been a guest on over 200 podcasts himself.  Adam is married to his wife Delaney, and they have 1 child, a boy named Murphy along with a dog, Georgie. In This Episode [00:00] Welcome to the show! [04:45] Meet Adam McChesney [10:41] Getting Clear On Your Goals [14:25] Don't Miss Your Ideal Client [25:11] Sharing Behind The Scenes [27:43] Being Authentic [31:05] Tips For Your Website [40:02] Search Atlas [43:59] Connect with Adam [44:50] Outro Quotes "If you try to be everything to everyone with your personal brand and you try to be everything to everyone inside of your business, you're gonna be nothing to no one." - Adam McChesney "So many people struggle to go get more clients and they're like, I'm doing all this incredible work. And then I go look at their Facebook page... but nobody knows about it because you haven't really been posting about it." - Adam McChesney "What people really want to know is what is Ryan's process look like? Like all of the deliverables, anybody can create the video, make it look super shiny, but like who is Ryan and his company behind the scenes?" - Adam McChesney "So many creatives are so good at doing the thing for the other people, but they're not great at doing it for their own business. So it's like, I'm going to go build somebody else's house first before I go build my own. You got to build your house first and then go build everybody else's." - Adam McChesney Guest Links Find Adam McChesney online Follow Adam McChesney on Facebook | Instagram | TikTok Connect with Adam McChesney on LinkedIn Join the Builders of Authority Facebook group Check out Search Atlas (SEO tool) Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Seven Figure Agency Podcast with Josh Nelson
How Adam McChesney Built His Brand to Scale His Agency to $100K/Month

Seven Figure Agency Podcast with Josh Nelson

Play Episode Listen Later Mar 26, 2025 50:58


Adam McChesney didn't grow up dreaming about digital marketing. His journey began in medical device sales, earning $200,000 at age 26. On paper, he was winning. But behind the scenes, he felt stuck. Tired of endless travel and hotel rooms, Adam wanted freedom. In a Kansas City hotel room, he Googled, “How to [...] The post How Adam McChesney Built His Brand to Scale His Agency to $100K/Month appeared first on Seven Figure Agency.

Charles Marks
This week's episode with Adam McChesney

Charles Marks "From inside my car"

Play Episode Listen Later Nov 1, 2024 45:40


Master at building personal brand. Mentor to many business owners shares some of the foundational reasons for anyone to build there personal brand. Discussion about the horrible gold Ira industry and while you wait services available at the store.

Ordinary People doing Extraordinary Things
Adam McChesney, Builders of Authority

Ordinary People doing Extraordinary Things

Play Episode Listen Later Sep 11, 2024 37:43


Summary: In this episode of the Summit Podcast, host Bob Turner interviews Adam McChesney, founder of Builders of Authority, about his journey in digital marketing and entrepreneurship. They discuss topics such as personal branding, the importance of organic social media, and the challenges of running a marketing agency. Adam emphasizes the need for business owners to focus on their organic social media presence and Google business profiles before investing in other marketing strategies. He also shares his experience of building authority and the impact it has had on his business. Adam encourages entrepreneurs to bet on themselves and raise their personal standards to achieve success.

Lighting For Profits
Ep #158 - Adam McChesney - How a Pandemic Pivot Sparked an Entrepreneurial Revolution

Lighting For Profits

Play Episode Listen Later Jul 30, 2024 60:10


This week on the show we welcome Adam McChesney, a St. Louis-based entrepreneur, who transitioned from medical sales to entrepreneurship in July 2020. He founded Builders of Authority and co-owns Auto Glass Repair of STL. Formerly VP of Growth at Hite Digital, Adam now offers personal branding coaching and hosts the Builders of Authority Podcast. He lives with his wife Delaney, their son Murphy, and their dog Georgie.

Pursuit of Relentless
Episode 161: Becoming an Entrebrewer with Adam McChesney

Pursuit of Relentless

Play Episode Listen Later Jun 1, 2024 43:04


Ever wonder how some people just seem to stand out in a crowded market?   In this episode, Alaina and guest Adam McChesney delve into the significance of personal branding in entrepreneurship. They discuss overcoming challenges, the necessity of authenticity, and the power of personal choices in shaping one's brand.   Here's what to look out for in this episode: ●      Importance of personal branding in a competitive market ●      Impact of social media and online presence on personal branding ●      Challenges and self-doubt faced by entrepreneurs ●      Resilience and determination in pursuing personal and professional goals ●      Personal accountability and the impact of choices on personal growth ●      Authenticity and consistency in personal branding ●      Power of associations and positive connections in building a strong personal brand ●      Importance of storytelling and personal branding in entrepreneurship ●      Taking action and betting on oneself in business and entrepreneurship ●      Learning from successful individuals and implementing their advice for business success   About Adam McChesney: After graduating from Columbia College With a Bachelor of Business Administration, Adam has successfully transitioned from a diligent medical device sales representative to a visionary full-time entrepreneur. 

Adam and his wife Delaney reside in St. Louis, MO. They got married in October 2019. In 2020 their dog Georgie joined the family. Most recently, in September 2023, they welcomed their first child, Murphy, into the world.   He has propelled numerous businesses towards growth and success. Currently, Adam holds prestigious positions as the Owner/Partner of Hite and the Owner of Auto Glass Repair of STL.   Under his strategic leadership and digital marketing expertise, Hite has quickly grown into a 7-figure digital marketing agency. Adam's efforts have not gone unnoticed. Hite has been recognized on the INC 5000 list and also won the Future 50 St. Louis award.   Connect with Adam on… Website: https://adammcchesney.com/ Facebook: https://www.facebook.com/adam.mcchesney.3/ LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/ Instagram: https://www.instagram.com/adamlmcchesney/ TikTok: https://www.tiktok.com/@adamlmcchesney   Connect with the Pursuit of Relentless Podcast! Website: https://alainanadig.com/ Instagram: https://www.instagram.com/alainanadig/ https://www.instagram.com/pursuitofrelentless/ Facebook: https://www.facebook.com/Alainanadig YouTube: https://www.youtube.com/channel/UCWU5bvoYa8PyTZi_1uu1SnQ LinkedIn: https://www.linkedin.com/in/alaina-nadig-b2b22621b/

Lead. Love. Profit. Play.
Ep140. Mastering the Art of Personal Branding: Building Personal Authority With Adam McChesney.

Lead. Love. Profit. Play.

Play Episode Play 37 sec Highlight Listen Later Apr 4, 2024 60:59 Transcription Available


Unlock the transformative journey of personal branding as we reconnect with Adam McChesney, our guide from sales rep to entrepreneurial success. We dive into the essence of trust-building and authentic engagement with your audience, which is essential for business growth and forging lasting relationships. This isn't your average branding discussion, but a guide to becoming an authority in your field and ensuring your personal brand resonates deeply with those you aim to serve.Understand the significance of playing the long game in business, the pivotal role of personal accountability, and the strategic art of pricing and energy management. We tackle the importance of setting boundaries and expectations, assuring that you can run a thriving business without burning out or compromising your integrity. The theme of this episode is resilience and growth—how to manage the evolution from a solo-preneur to a leader with a powerful team, and how to attract clients that are aligned with your vision and values.As we wrap up, the conversation shifts to the practice of delegation and the creation of support systems vital for success. My journey, coupled with Adam's insights, aims to inspire you to build a personal branding authority that's true to who you are, leveraging the power of organic social media and a strong team to elevate your productivity and lead you to your desired life goals. If you're chasing wealth, personal fulfillment, or a meaningful impact, allow this discussion fuel your business and life.Music Credit: "What's Left of Me" by Wes Hoffman & FriendsLinks & Resources:Access Adam's Builder's of Authority Facebook Group hereAccess Adam's Personal Facebook Profile hereAccess Adam's Instagram Page hereClick here to access our FREE Destination: Millionaire Mindset E-BookClick here to explore our next Destination Millionaire Mindset live eventClick here to learn more about The Inner Wealth MastermindClick here to visit the Inner Wealth Global WebsiteMy Social Media:Facebook: https://www.facebook.com/mikekitkoInstagram: https://www.instagram.com/mike_kitkoTiktok: https://www.tiktok.com/@mikekitkoLinkedIn: https://www.linkedin.com/in/mikekitko/Twitter: https://www.twitter.com/@mike_kitkoSubscribe to my YouTube: / @mikekitkoMike Kitko is an executive self-mastery coach, speaker and author. He found external success through powerful titles, incomes, and material possessions. He ultimately fell into depression, toxic abuse of alcohol, and the near collapse of his family before he began a journey of internal happiness and success.Through private coaching, mastermind groups and training, Mike helps business owners achieve higher levels of wealth, success, and happiness in all areas of life.

Get Biz! Do Biz! Get Paid!
Success & Family with Adam McChesney

Get Biz! Do Biz! Get Paid!

Play Episode Listen Later Apr 2, 2024 46:44


Join me on the next episode of the Get Biz! Do Biz! Get Paid! Podcast, as I host digital marketing powerhouse, Adam McChesney. Adam is an Owner/Partner of Hite Digital and the Owner of Auto Glass Repair of STL. His expertise has guided Hite to become a 7-figure digital marketing agency, and he has propelled numerous other businesses into massive success. In addition he is the host of the Entrebrewer Podcast and a powerful speaker. On this show, we talk a lot about his family and how much his son has changed his trajectory in life. His goal is to work himself out of the day-to-day, so that he can ensure he has plenty of time and energy to devote to his family. He tells us a bit about his new coaching/consulting business, Builders of Authority. Adam shows up in everything he does, and I love watching him make a positive impact wherever he goes! Click this link to catch the show! https://luanthedon.com/LUAN If you want to connect with Adam, click here: https://adammcchesney.com/

Painter Growth Podcast
Ep 63. Adam McChesney - The [Simple] Way To Scale Your Personal Brand (And Why It's Important For Trades)

Painter Growth Podcast

Play Episode Listen Later Mar 25, 2024 41:57


In this episode, I sit down with Adam McChesney, Founder of Builders of Authority a mastermind for entrepreneurs looking to take their personal brands to the next level. Join us to discuss the importance of personal branding for entrepreneurs and businesses and get to know Adam's insights and expertise on how to create a strong personal brand that will help you stand out and attract the right clients and customers. Download our podcast-exclusive toolkit of templates for your painting company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.paintergrowth.com/podcast/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Learn how to grow your painting company NOW: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠go.paintergrowth.com?el=podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ A free business breakthrough session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠go.paintergrowth.com/schedule?el=podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free training series on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@paintergrowthblueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Painter Growth Secrets Facebook group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/paintergrowt⁠⁠⁠⁠⁠⁠h

The Winners Paradigm
Episode 167 - Entrepreneurial Insights: Nurturing a Thriving Digital Marketing Agency with Adam McChesney

The Winners Paradigm

Play Episode Listen Later Feb 27, 2024 27:59


I had the privilege of sitting down with Adam McChesney, a successful digital marketing agency owner and a true leader in the industry. Adam shared his journey from transitioning from medical device sales to starting and growing his own agency. He spoke openly about the challenges he faced, the lessons he learned, and the pivotal moment when he decided to go all in on himself and his entrepreneurial journey. Adam's insights into identifying ideal clients, personal branding, and the importance of being present as a father and husband were truly eye-opening. His commitment to balancing work and family life while achieving significant professional success is both inspiring and practical. Join us as we dive deep into Adam McChesney's journey, and learn valuable lessons that can help aspiring entrepreneurs align themselves with their definition of success. Timestamps: 00:00 Excited to become a father, built successful business. 05:52 Week of ups and downs leads to clarity. 08:05 Transitioned from solo agency to partnership, self-awareness. 12:41 Brother discusses attracting ideal clients for business. 15:03 Identify ideal clients, tailor brand and content. 17:53 Experiment to find passion, purpose, profit strategy. 20:23 Franchisee to partner for more family time. 24:19 Authenticity and realness drive business success. You'll Learn: Adam McChesney mentioned that he transitioned from a career in medical device sales to starting a digital marketing agency. How do you think this career change impacted his success as an entrepreneur? Adam emphasized the importance of identifying an ideal client profile. How can this step benefit entrepreneurs in building their businesses and brands? The podcast highlighted the challenges of balancing work and family life. How do you personally manage work-life balance, and what strategies have you found effective? Alundas Havens mentioned his experience as a Marine Corps veteran transitioning to an entrepreneur. How do you think his military background shaped his approach to business and leadership? Entrepreneurial Growth: "You gotta shake more hands. You gotta get your brand and all these things out there. So I started to do that, and then I realized I really enjoyed, you know, being the visionary and and having the ideas and and going and finding opportunities for us, but that I wasn't the best at building the website. I wasn't the best at doing the SEO. I wasn't the best at doing a lot of the things that needed to get done." — Adam McChesney [00:08:11 → 00:08:28] Connect With Adam https://www.instagram.com/adamlmcchesney/ DON'T FORGET TO SIGN UP FOR THE COMMUNITY: Click Here to join our Facebook group where we discuss how to recalibrate your mindset and how to share your healing journey while teaching others to do the same Thanks for Rocking With US! To share your thoughts: Leave a note in the comment section below. To help out the show: Leave a 5 Star Rating and honest review on Apple Podcast. Your ratings and  reviews really help and I read each one. Subscribe on Apple Podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/thewinnersparadigm/message Support this podcast: https://podcasters.spotify.com/pod/show/thewinnersparadigm/support

The Winners Paradigm
Episode 167 - Entrepreneurial Insights: Nurturing a Thriving Digital Marketing Agency with Adam McChesney

The Winners Paradigm

Play Episode Listen Later Feb 27, 2024 27:59


I had the privilege of sitting down with Adam McChesney, a successful digital marketing agency owner and a true leader in the industry. Adam shared his journey from transitioning from medical device sales to starting and growing his own agency. He spoke openly about the challenges he faced, the lessons he learned, and the pivotal moment when he decided to go all in on himself and his entrepreneurial journey. Adam's insights into identifying ideal clients, personal branding, and the importance of being present as a father and husband were truly eye-opening. His commitment to balancing work and family life while achieving significant professional success is both inspiring and practical. Join us as we dive deep into Adam McChesney's journey, and learn valuable lessons that can help aspiring entrepreneurs align themselves with their definition of success. Timestamps: 00:00 Excited to become a father, built successful business. 05:52 Week of ups and downs leads to clarity. 08:05 Transitioned from solo agency to partnership, self-awareness. 12:41 Brother discusses attracting ideal clients for business. 15:03 Identify ideal clients, tailor brand and content. 17:53 Experiment to find passion, purpose, profit strategy. 20:23 Franchisee to partner for more family time. 24:19 Authenticity and realness drive business success. You'll Learn: Adam McChesney mentioned that he transitioned from a career in medical device sales to starting a digital marketing agency. How do you think this career change impacted his success as an entrepreneur? Adam emphasized the importance of identifying an ideal client profile. How can this step benefit entrepreneurs in building their businesses and brands? The podcast highlighted the challenges of balancing work and family life. How do you personally manage work-life balance, and what strategies have you found effective? Alundas Havens mentioned his experience as a Marine Corps veteran transitioning to an entrepreneur. How do you think his military background shaped his approach to business and leadership? Entrepreneurial Growth: "You gotta shake more hands. You gotta get your brand and all these things out there. So I started to do that, and then I realized I really enjoyed, you know, being the visionary and and having the ideas and and going and finding opportunities for us, but that I wasn't the best at building the website. I wasn't the best at doing the SEO. I wasn't the best at doing a lot of the things that needed to get done." — Adam McChesney [00:08:11 → 00:08:28] Connect With Adam https://www.instagram.com/adamlmcchesney/ DON'T FORGET TO SIGN UP FOR THE COMMUNITY: Click Here to join our Facebook group where we discuss how to recalibrate your mindset and how to share your healing journey while teaching others to do the same Thanks for Rocking With US! To share your thoughts: Leave a note in the comment section below. To help out the show: Leave a 5 Star Rating and honest review on Apple Podcast. Your ratings and  reviews really help and I read each one. Subscribe on Apple Podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/thewinnersparadigm/message Support this podcast: https://podcasters.spotify.com/pod/show/thewinnersparadigm/support

The Make Good Choices Podcast
Building Authority: An interview w/ Adam McChesney

The Make Good Choices Podcast

Play Episode Listen Later Feb 14, 2024 45:42


Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time during the pandemic in July 2020. He was tired of going through the motions and always knew that there was something more to life, other than just money and nice things. Having the entrepreneurial bug, an opportunity to go into digital marketing full-time seemed like the right move. Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is a Partner/VP of Growth at Hite Digital and Co-Owner of Auto Glass Repair of STL. After building a 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which is a mastermind for entrepreneurs looking to take their personal brands to the next level. Adam is married to his wife Delaney, and they have 1 child, a newborn baby boy named Murphy. To learn more about Adam, connect with him in the following places: adammcchesney.com hitedigital.com/st-louis https://www.instagram.com/adamlmcchesney/ https://www.linkedin.com/in/adam-mcchesney-b21b1256/ https://www.facebook.com/adam.mcchesney.3 https://www.tiktok.com/@adamlmcchesney
https://podcasts.apple.com/us/podcast/entrebrewer/id1610240971
https://www.youtube.com/channel/UCpVEiZC31oJ8Wzs16Dqm50A

The Pond Digger Podcast
EP155: Digital Marketing for Contractor w/ Adam McChesney

The Pond Digger Podcast

Play Episode Listen Later Jan 12, 2024 56:58


Are you struggling to generate leads and sales for your contracting business? Today's guest, Adam McChesney, shares the best digital marketing strategies that can help boost your business. Adam is a serial entrepreneur, a digital marketing and personal branding expert,  CEO at Builders of Authority and Hite Digital, and host of Entrebrewer podcast.   In this episode, they talk about: Adam's journey with digital marketing and personal branding  Importance of social media for contractors for their local market Adam's experience in boosting client's business through digital marketing The importance of consistency in digital marketing, whether organic or paid Adam's ideal client profile to focus marketing efforts  Tips for contractors to measure their ROI on digital marketing efforts  Tracking ROI using call tracking platforms like WhatConverts Taking an all-in approach across organic and paid strategies on social media Current digital marketing trends like the rise of AI Using AI tools appropriately to create content without the risk of penalties   Common mistakes contractors make with digital marketing Balancing work and personal life as an entrepreneur Adam's upcoming speaking opportunities for contractors Common sales mistakes contractors make without realizing Symptoms a contractor may need marketing help Tips for contractors to set proper marketing KPIs Mentioned:   Adam McChesney Website   Adam McChesney (@adamlmcchesney) on Instagram   Hite Digital Website   Entrebrewer Podcast   Builders of Authority Facebook group Links to resources:  Stop struggling with sales! Transform your business with Eric's FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets   Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok

The Mindset Cafe
62. Medical Sales to Marketing Mogul: Adam McChesney's Seven-Figure Success Story

The Mindset Cafe

Play Episode Listen Later Dec 25, 2023 42:29 Transcription Available


What does it take to transition from a high-paying job to embrace entrepreneurship full-time? Join us at the Mindset Cafe as we sit down with Adam McChesney, a successful entrepreneur and digital marketing expert who made this bold leap. Hear his inspiring story as he shares his journey from medical device sales to running a seven-figure agency. His insights offer an intriguing window into the world of digital marketing and the power it holds in the contemporary business landscape.Now, the journey of entrepreneurship is often painted as a straightforward path to success, but is it really? This episode aims to debunk such misconceptions and throw light on the gritty realities of entrepreneurship. Tune in as we share our own experiences and explore the importance of setting ambitious long-term goals. You'll find valuable gems on navigating the challenges that pave the path of entrepreneurship and the mindset required to conquer them.But that's not all. We also discuss the power of gaining insights from others and the role of resources such as podcasts, audio books, and reading in personal growth. Hear our personal strategies for maintaining a balance between work and family life - a challenge all entrepreneurs grapple with. From multitasking to allocating quality time for loved ones, we've covered it all. So grab a cup of your favorite brew and tune in for a conversation that's sure to leave you with actionable takeaways.Adam McChesney IG:https://instagram.com/adamlmcchesneyAdam McChesney Website:https://adammcchesney.com/Thanks for listening & being part of the Mindset Cafe & Str11ve Tribe.Message us on Instagram and let us know what topics or questions you want covered so we can help you achieve your goals faster.Instagram @str11vefitness , @devan.gonzalez For more information about Franchising Opportunities with Strive 11 Fitness click the link below!str11veportal.com/franchiseinquiryFor more information about our workout program Strive 11 Fitness (STR11VE) visit www.strive11fitness.com

Big Stud Sales
How life as a business owner changes after having kids w/ Adam McChesney ep. 207

Big Stud Sales

Play Episode Listen Later Dec 20, 2023 40:11


Join host Mike Claudio and guests as they share powerful stories, lessons, and principles to help you become that Championship version of yourself. Lessons you can learn from others who will help you avoid unnecessary pain, disappointment, and failure. Every episode will be the shot in the arm, the kick in the ass, and the NO BS inspiration you need, to push through the fog and create the success you want in life.   Follow us and leave a review:   The Big Stud Podcast - BigStudPod.com WinRate Consulting - Winrateconsulting.com Instagram: https://www.instagram.com/winrateconsulting/ YouTube: https://www.youtube.com/@themikeclaudio For guest inquiries: mike@bigstudpodcast.com   Win Fast, Win Often

The DigitalMarketer Podcast
How To Scale Your Digital Agency with Adam McChesney

The DigitalMarketer Podcast

Play Episode Listen Later Nov 28, 2023 26:27


How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do? Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St.Louis. Using his personal Facebook page to provide valuable content to his contacts, Adam was able to build trust and start seeing results in about six months' time. Of course, this requires getting the balance right between what success stories you share and the hardships of being an entrepreneur. Understanding where people are at is key; finding authentic ways to relate to your audience takes care of the content side of things. And then when it comes to scaling your agency, you'll need to consider auditing your skills and where you spend your time if you want a life of freedom where your business doesn't always depend on you. Find out just how Adam did this in a highly relatable episode of DigitalMarketer that encourages you to create systems that are automated and duplicated, even if you're a one-man show. Please join us. Adam McChesney is a Partner and VP of Growth at Hite Digital. Find out more about Adam at: https://adammcchesney.com/Key Takeaways:01:50 What's working in agencies to help your clients scale? 03:45 How does personal branding come into play?05:50 Should you separate your personal content from your business content?08:42 What's a good balance between sharing your success and your hardship?13:08 How was Adam able to scale his agency?15:42 How do you overcome the outsourcing hurdle? 19:31 How to transition into taking on less work (doing a time audit)20:23 BOOK RECOMMENDATION Resources:Buy Back Your Time - Amazon.com: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire eBook : Martell, Dan : Kindle StoreConnect with Adam McChesney:Website - Adam McChesneyInstagram - Adam McChesney (@adamlmcchesney) • Instagram photos and videosHite Digital - Marketing Agency In St. Louis, MOBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

The DigitalMarketer Podcast
How To Scale Your Digital Agency with Adam McChesney

The DigitalMarketer Podcast

Play Episode Listen Later Nov 28, 2023 26:27


How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do? Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St.Louis. Using his personal Facebook page to provide valuable content to his contacts, Adam was able to build trust and start seeing results in about six months' time. Of course, this requires getting the balance right between what success stories you share and the hardships of being an entrepreneur. Understanding where people are at is key; finding authentic ways to relate to your audience takes care of the content side of things. And then when it comes to scaling your agency, you'll need to consider auditing your skills and where you spend your time if you want a life of freedom where your business doesn't always depend on you. Find out just how Adam did this in a highly relatable episode of DigitalMarketer that encourages you to create systems that are automated and duplicated, even if you're a one-man show. Please join us. Adam McChesney is a Partner and VP of Growth at Hite Digital. Find out more about Adam at: https://adammcchesney.com/Key Takeaways:01:50 What's working in agencies to help your clients scale? 03:45 How does personal branding come into play?05:50 Should you separate your personal content from your business content?08:42 What's a good balance between sharing your success and your hardship?13:08 How was Adam able to scale his agency?15:42 How do you overcome the outsourcing hurdle? 19:31 How to transition into taking on less work (doing a time audit)20:23 BOOK RECOMMENDATION Resources:Buy Back Your Time - Amazon.com: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire eBook : Martell, Dan : Kindle Store - https://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJConnect with Adam McChesney:Website - https://adammcchesney.com/Instagram - Adam McChesney (@adamlmcchesney) • Instagram photos and videos - https://www.instagram.com/adamlmcchesney/Hite Digital - Marketing Agency In St. Louis, MO - https://www.hitedigital.com/st-louis/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:

No Limits Selling
5 Powerful Tips on Mastering the Art of Sales and Marketing

No Limits Selling

Play Episode Listen Later Nov 24, 2023 30:26


On Episode 354 of The No Limits Selling Podcast, we have Adam McChesney. Adam is the owner of Hite Digital St. Louis. Based in St. Louis, MO, Hite Digital St. Louis is led by owner-partner, Adam McChesney. After working in sales for several years and then getting into digital marketing in 2018, Adam went full-time with his agency in 2020 and began helping companies build their brands online. Now, his clients are growing quicker than ever as part of Hite Digital St. Louis. Find Adam McChesney: LinkedIn, Website [EDITOR'S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance] Interested In Our Real Estate Coaching Services? Explore Our Website: Link Feeling Not Well Today? You Can Use Our Mindset Boosters App To amp Up Your Mood: Link Find us on Social Media:   LinkedIn | Facebook community | Instagram Like what do you listen to? Subscribe to our podcast! Ready to become fearless? We can help you become fearless in 60 days so you accomplish more in your career Schedule A 15 min Call with Umar

Never Stop Building
86. Maturing As An Entrepreneur, Betting On Yourself and Fighting Ego W/ Adam McChesney

Never Stop Building

Play Episode Listen Later Oct 31, 2023 42:45 Transcription Available


Get ready to embark on a journey with Adam McChesney, a daring entrepreneur who waved goodbye to a lucrative medical device sales job to embrace entrepreneurship. Known for his tenacity and determination, Adam's story is all about believing in oneself and taking the leap, even when it means paving a path that's never been walked on before.Adam's tale of personal evolution is an inspiring one. From investing in a digital marketing course and building 200 websites single-handedly, to managing the challenges of fatherhood, his experiences are a testament to the importance of understanding when to delegate and when to hone your skills. Get ready to delve into Adam's poignant experiences with ego death, the struggle to let go of others' opinions, and the subsequent journey of self-discovery that led him to redefine success on his own terms.As we navigate through Adam's strategic approach to life and business, find out how intentional planning for the future can be a game-changer. Adam shares his unique perspective on visualizing success, setting ego aside, and doubling down when necessary. In this enthralling episode, you'll glean insights into Adam's upcoming speaking engagements and receive invaluable advice for budding entrepreneurs. So, buckle up, and get ready to be inspired by Adam's journey, his learnings, and his thoughts on the intersection of entrepreneurship and personal growth.Thank you for listening! If this podcast brings you value - do the whole community a solid and give it a rate, review or subscribe and send it to someone who would benefit from it. Check Out Sam Kaufman here:www.samkaufmanofficial.comInstagram @samkaufmanofficialFacebook @samkaufmanofficialLinkedin @samkaufmanofficial

Why I Left
The Stepping Stones Needed For Success – Adam McChesney

Why I Left

Play Episode Listen Later Sep 19, 2023 44:08


Send us a Text Message.Brian Aquart sits down with Adam McChesney, the owner at Hite Digital St. Louis, a highly successful digital marketing agency. Adam shares his journey of leaving his corporate sales job during the pandemic to build a multi-million dollar business. From finding success in the challenging CPAP industry to achieving exponential growth with Hite Digital, Adam's story is a testament to the power of taking bold leaps of faith.Adam shares valuable insights on the stepping stones needed for success, emphasizing the significance of quality people, processes, and continuous self-investment. Discover how investing in personal development and learning from losses played a pivotal role in Adam's transformation from a successful corporate professional to a thriving entrepreneur.Adam is passionate about helping others start and grow their businesses through digital marketing. His commitment to impact as many people as possible led him to launch the podcast, Entrebrewer. Through this show, Adam shares stories of entrepreneurs who have hone their skillsHis own dedication and hard work resulted in the rapid growth of his agency, Hite Digital, which now boasts 200 employees, 29 locations, and 700 clients. The extraordinary success has earned Hite Digital recognition as one of the fastest-growing companies in the St. Louis area and inclusion on the Inc. 5000 list.Gain valuable insights into building a scalable business, investing in personal growth, and finding your passion and purpose. This episode will ignite your entrepreneurial spirit.Enjoy!Stay connected with Adam McChesneyVisit Hite Digital: https://www.hitedigital.com/st-louis/LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/Entrebrewer Podcast: https://podcasts.apple.com/nz/podcast/entrebrewer/id1610240971Stay connected with Why I LeftVisit: https://www.WhyILeft.coSupport: https://paypal.me/BAquart?country.x=US&locale.x=en_USSubscribe:YouTube: https://www.youtube.com/channel/UCMgQI4X0kEp8-o7Z9D3tRmgApple Podcasts: https://podcasts.apple.com/us/podcast/why-i-left/id1613667100Spotify: https://open.spotify.com/show/0TE4Y626idPxNeewpCG6EfFollow:Instagram: https://www.instagram.com/officialwhyileft/LinkedIn: https://www.linkedin.com/company/why-i-left/Facebook: https://www.facebook.com/OfficialWhyILeftConnect with Brian: https://www.linkedin.com/in/brianaquart/B Runs Chicago BetterHelp Online Therapy - Get 10% off your first month and get matched to a therapist. 10% off first order at APodcastGeek.com Visit APodcastGeek.com, sign up, and use code BA10 to get 10% off your first order.BetterHelp Online TherapyEnjoy 10% off your first month and get matched to a licensed therapist.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.

Why I Left
The Stepping Stones Needed For Success – Adam McChesney

Why I Left

Play Episode Listen Later Sep 19, 2023 40:32 Transcription Available


Brian Aquart sits down with Adam McChesney, the owner at Hite Digital – St. Louis, a highly successful digital marketing agency. Adam shares his journey of leaving his corporate sales job during the pandemic to build a multi-million dollar business. From finding success in the challenging CPAP industry to achieving exponential growth with Hite Digital, Adam's story is a testament to the power of taking bold leaps of faith. Adam shares valuable insights on the stepping stones needed for success, emphasizing the significance of quality people, processes, and continuous self-investment. Discover how investing in personal development and learning from losses played a pivotal role in Adam's transformation from a successful corporate professional to a thriving entrepreneur. Adam is passionate about helping others start and grow their businesses through digital marketing. His commitment to impact as many people as possible led him to launch the podcast, Entrebrewer. Through this show, Adam shares stories of entrepreneurs who have hone their skills His own dedication and hard work resulted in the rapid growth of his agency, Hite Digital, which now boasts 200 employees, 29 locations, and 700 clients. The extraordinary success has earned Hite Digital recognition as one of the fastest-growing companies in the St. Louis area and inclusion on the Inc. 5000 list. Gain valuable insights into building a scalable business, investing in personal growth, and finding your passion and purpose. This episode will ignite your entrepreneurial spirit. Enjoy! Stay connected with Adam McChesneyVisit Hite Digital: https://www.hitedigital.com/st-louis/LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/Entrebrewer Podcast: https://podcasts.apple.com/nz/podcast/entrebrewer/id1610240971Stay connected with Why I LeftVisit: https://www.WhyILeft.coSupport: https://paypal.me/BAquart?country.x=US&locale.x=en_USSubscribe:YouTube: https://www.youtube.com/channel/UCMgQI4X0kEp8-o7Z9D3tRmgApple Podcasts: https://podcasts.apple.com/us/podcast/why-i-left/id1613667100Spotify: https://open.spotify.com/show/0TE4Y626idPxNeewpCG6EfFollow:Instagram: https://www.instagram.com/officialwhyileft/LinkedIn: https://www.linkedin.com/company/why-i-left/Facebook: https://www.facebook.com/OfficialWhyILeftConnect with Brian: https://www.linkedin.com/in/brianaquart/BetterHelp Online Therapy Enjoy 10% off your first month and get matched to a licensed therapist.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Badass Direct Sales Mastery
Adam McChesney: Building A Personal Brand

Badass Direct Sales Mastery

Play Episode Listen Later Aug 21, 2023 33:07


In the competitive world of direct sales and network marketing, personal branding is the key to success. Join us as Adam McChesney reveals the secrets to building a personal brand that connects, differentiates, and attracts ideal customers. But what happens when your personal brand starts repelling the wrong people? Find out in this thrilling exploration of personal branding in the direct sales industry.About Adam McChesney:Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020.He took a chance and bet on himself.He was tired of going through the motions and always knew that there was something more to life, other than just money and nice things. Having the entrepreneurial bug, an opportunity to go into digital marketing full-time seemed like the right move.Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is the Owner/Partner of Hite Digital St. Louis, and Owner of Auto Glass Repair of STL.Hite Digital St. Louis is now a 7-figure digital marketing agency, a member of the INC 5000 at #868, and was awarded Future 50 St. Louis, an award that's given to the fastest-growing companies in the city.In this episode, Jennie and Adam discuss:Constructing Your Genuine Brand StoryUnderstanding Personal vs. Company BrandingUnlocking Personal Branding's Significance In this episode, you will be able to:Unearth the integral part personal branding plays for those invested in direct sales and network marketing landscapes.Appreciate how authenticity and relatable narratives can serve as a catalyst in building your standout personal brand.Discern between personal and company branding, helping you to optimally capitalize on their individual strengths.Seize the inherent power and benefits of carving your specific niche in the internet marketing world.Gain invaluable knowledge on creating a vibrant online persona, and the importance of a digital audit in magnifying your digital footprint."Being true to yourself and showing your authenticity may turn away some people, but it will attract the right ones who are aligned with your values and vision. " – Adam McChesneyCONNECT WITH ADAM:Facebook Name: Adam McChesney https://www.facebook.com/adam.mcchesney.3/Twitter Handle: adamlmcchesney Facebook Business Page: https://www.facebook.com/hitestlouisLinkedIn URL: https://www.linkedin.com/in/adam-mcchesney-b21b1256/Instagram Handle: adamlmcchesney Instagram Business Handle: hitedigitalstlouis CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMasteryShow Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Real Business Owners
Learning When to Step Aside with Adam McChesney | Episode 215

Real Business Owners

Play Episode Listen Later Jul 11, 2023 59:38


Growth is always a business owner's biggest goals. You want your business to be successful. You want it to grow and get bigger so you can make more money. You do everything in your power to make this happen. But sometimes you never consider one of the hardest things about growing: that the more people you bring on the less you are needed to run everything. On this episode of Real Business Owners, Trevor and Kale talk to Adam McChesney about growth and redefining your role as your business expands. Adam is a serial entrepreneur in Digital Marketing who has built his business from the ground up. In doing so, Adam has learned a lot of tough lessons. One such lesson is learning when and how to get out of the way. In this episode, all three entrepreneurs will give insight on why sometimes you need to step aside and let the people you hire do their jobs, how you can recognize when you're being a bottleneck, and resources you can use to help transition to the changes your business is going to undergo while it grows.  Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Need bookkeeping or accounting services for your business?Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com. Interested in fixing your credit? Visit SixtyDayCreditRepair.com.

Addicted to WINNING
EP 101- Adam McChesney, Serial Entrepreneur: The Athlete's Advantage in Sales

Addicted to WINNING

Play Episode Listen Later Jun 19, 2023 32:57


If you look closely, you'll see there are hints, clues, and roadmaps to help you on your journey. They come through songs, books, podcasts, movies, and natural disasters.  That's the beautiful thing about life....it's always pointing you where you need to go.  If you ignore those signs and synchronicities, you're lucky if you get a direct message directly from another human being.  Adam McChesney is a serial entrepreneur, Owner at Hite Digital, St. Louis, and his digital marketing agency is responsible for managing $2 million dollars a month in Ad spend on Google.  But Adam started just like everyone else......the beginning.  In this episode, Adam shares where he began and attributes much of his success in being an athlete, playing soccer in middle and high school, and later college.  He talks about the pivotal roles his coaches played in helping in his formation.  Jeff and Adam talk about the difference between making money and the importance of finding true purpose by starting with having faith in yourself and focusing on a bigger vision. Jeff and Adam have a candid conversation about why athletes hold a higher advantage over anyone else working in sales.   What You'll Learn:  Some of the best advice and wisdom shared by Adam's coaches when he was playing soccer Why Adam thinks athletes excel in sales more than the average person One of the first jobs Adam held after college and what inspired him to pursue starting an online business  The year Adam launched full-time into entrepreneurship  The fear and anxiety most entrepreneurs experience and why its important to lean into the power of believing in yourself  A favorite book both Jeff and Adam have an affinity for and why  The one thing that has to happen every single day, week, month, and year before success can be achieved   Favorite Quote:  "I was never the biggest, the fastest, or the strongest, but I was the smartest (in soccer) which has served me well in business." -Adam McChesney   Connect with Adam: Adam McChesney Instagram   How To Get Involved: Addicted to Winning connects listeners through stories that prove why mindset matters. Jeff Brekken was working a 60-hour week on his family's farm by the time he was 10. When he wasn't helping with the harvest, he was at the hockey rink. Jeff's early life experiences taught him he needs to be either all-in or all-out. In 2000 he started a single-family home construction business and by 2008 he was looking for the next big thing. Jeff founded the Blue SKy Benefit Solutions & Rise Above HR/ Recruiting on top of a lifelong passion for helping people. Through this show, Jeff will take that passion one step further. If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping.   

Land Sharks Financial Freedom Podcast
EP.52 Confronting Serial Entrepreneur & Digital Marketer Adam McChesney

Land Sharks Financial Freedom Podcast

Play Episode Listen Later May 29, 2023


Today we sit down with Adam McChesney who is a serial entrepreneur. He has his hand in multiple different businesses from Marketing to Auto Glass and he is the host of his own podcast Entrebrewer. https://www.instagram.com/adamlmcchesney/ For Real Estate Coaching, Business Coaching, or if you want to Invest with us go here https://www.jsjrconsult.com/ SOCIAL MEDIA https://youtu.be/-K51aET5f6A https://www.youtube.com/channel/UCL5k7zU35JU6OZ2YwY329eg https://www.instagram.com/jstone537/ https://www.instagram.com/thelandsharkpodcast/ https://www.instagram.com/so_cal_traveler/

Shift Work
2023 Marketing Tips for Service Businesses with Adam McChesney | Ep 72

Shift Work

Play Episode Listen Later May 24, 2023 43:10


Get ready to level up your service-based business as we dive into the dynamic world of marketing with digital marketer and serial entrepreneur Adam McChesney. Join me in this episode as Adam, the owner of the St. Louis branch of Hite Digital, shares his invaluable expertise on accelerating business growth through customized marketing strategies.Together we discuss the current state of marketing, how to get a high ROI on your marketing efforts, where to place your time and attention if you plan to DIY, and how to screen new resources to help accelerate your path to more profitability. Don't miss out on this opportunity to gain exclusive insights and practical advice from a seasoned marketing professional!In this episode, we talk about…..The current landscaping of marketing today.Actionable and free strategies to uplevel your marketing.Techniques for collecting reviews from clients and customers.How to appeal to both the consumer and Google with SEO.The importance of presenting real-time data in your industry.Personal branding: who it's good for and how to do it well.Adam's key tips for growing and scaling your business.This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!Connect with Adam!www.adammcchesney.com/ Follow him on Linkedin and Instagram! Please take the time to leave a review so we can build our community of high growth entrepreneurs. If you'd like to connect with me, go to www.lukelayman.com orConnect with me on InstagramConnect with me on FacebookConnect with me on LinkedIn

Crushing Your Fear
Episode # 248 – Get Digital - Adam McChesney

Crushing Your Fear

Play Episode Listen Later May 24, 2023 25:07


Michael speaks with Entreprenur, Speaker and Business Owner Adam McChesney about quitting a high paying job to leap into starting businesses and making things happen.Based in St. Louis, MO, Hite Digital St. Louis is led by our owner-partner, Adam McChesney. After working in sales for several years and then getting into digital marketing in 2018, Adam went full-time with his agency in 2020 and began helping companies build their brands online. Now, his clients are growing quicker than ever as part of Hite Digital St. Louis.Find out more at https://adammcchesney.com/About the Crushing Your Fear Podcast Bio Michael Power is a #1 Best Selling Author, Speaker and the Host of the Crushing Your Fear Podcast and Founder of the Alpha Dad Project. He is also an Entrepreneur who has started multiple revenue generating companies both in the US and Europe. He has learned to conquer Fear through leaving the past behind, learning from it and adopting Gratitude and a Positive outlook for the future. On his Crushing Your Fear Podcast, Michael explains "We live in a Society of Fear. Everywhere we turn, fear is there. Most people we know are affected by fear in one form or another. We ourselves are consumed by fear - we can't move forward - we won't take chances – we 'fear' what others may ‘think' of us - and on and on and on. Enough! There is another way. We explore different areas in society, flush out the manipulation and empower you to overcome fear. Our guests are experts and give you the insight and tools needed to identify and conquer fear. So join us and Crush Your Fear!" Michael PowerHostCrushing Your Fear Podcastmichael@crushingyourfear.com Website: http://www.crushingyourfear.com/ Instagram: @crushingyourfear Facebook: @crushingyourfear Twitter: @crushingfear Tik Tok: @crushingyourfear Twitter: @michaelpower100 Subscribe to our Podcast! iTunes: https://podcasts.apple.com/us/podcast/crushing-your-fear/id1465751659 Stitcher: https://www.stitcher.com/podcast/craft-beer-storm/crushing-your-fear Blog: https://medium.com/@the_real_michael_power

A Call To Leadership
EP113: Cracking the Code, Mastering Social Media Marketing in a Digital World with Adam McChesney

A Call To Leadership

Play Episode Listen Later May 3, 2023 63:44 Transcription Available


Level up yourself in this digital world through cutting-edge marketing trends and your online presence, as Adam McChesney shares the power of social media in conveying messages about products, services, and how businesses can make the most of it. Increase your company's engagement and reach your ideal audience with this episode!Key takeaways to listen forImportant elements of a successful social media marketing strategy in 2023Why it's important to know how to prospect your ideal clients How to enhance your business' adaptability to prosper in today's business trend Ways to take advantage of the diverse demographic in different social media platforms3 things to start your social media marketing planThe idea of an effective social media postResources Mentioned In This EpisodeBud LightFacebookTiktokInstagramYoutubeAbout Adam McChesneyAdam McChesney is a business owner and CEO with a solid sales and marketing background. He is the proud owner of Hite Digital - St. Louis and is the CEO of Mizz Marketing. Adam is passionate about helping business owners grow their companies by offering ROI-driven lead-generation services. He believes in acting as an extension of his client's businesses and partnering with them to support their growth and success. Adam's personalized approach sets him apart from the competition. He works closely with his clients to ensure that his companies' services are tailored to their specific needs and deliver positive ROI. Adam's hands-on approach and vast experience make him an invaluable asset to any business looking to grow and expand. Connect with AdamWebsite: Adam McChesney | Hite Digital St. Louis | Hite CreativeLinkedIn: Adam McChesneyYouTube: Adam McChesneyPodcast: EntrebrewerTiktok: @adamlmcchesneyInstagram: @adamlmcchesneyConnect With UsMaster your context with real results leadership training!To learn more, visit our website at www.greatsummit.com.For tax, bookkeeping, or accounting help, contact Dr. Nate's team at www.theincometaxcenter.com or send an email to info@theincometaxcenter.com.Follow Dr. Nate on His Social MediaLinkedIn: Nate Salah, Ph.DInstagram: @natesalah Facebook: Nate SalahTikTok: @drnatesalahClubhouse: @natesalah

The Daily CREED
Going From Sales Rep To CEO w/ Adam McChesney

The Daily CREED

Play Episode Listen Later Apr 11, 2023 29:57


 Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020.  Leaving a comfortable and secure job during uncertain times has brought a lot of challenges along the way. Adam went from making $200k+/yr working for a well-known CPAP manufacturer to take a chance and bet on himself.  He was tired of going through the motions, and always knew that there was something more to life, other than just money and nice things. Having the entrepreneurial bug, an opportunity to go into digital marketing full-time seemed like the right move. Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is the Owner/Partner of Hite Digital St. Louis, and Owner of Auto Glass Repair of STL.  Hite Digital St. Louis is now a 7-figure digital marketing agency, a member of the INC 5000 at #868, and was awarded Future 50 St. Louis, an award that's given to the fastest growing companies in the city.  Obstacles along the way have included overcoming criticism and doubt from many for leaving corporate America, and making the transition from sales rep to CEO.

The Big Fish Cares Podcast
Episode 63 - Entrepreneurs Aren't Born, They're Brewed

The Big Fish Cares Podcast

Play Episode Listen Later Apr 7, 2023 55:19


Joining Benny on episode 63 is Adam McChesney, an entrepreneur, podcaster, and digital marketer. At a young age, Adam's family encouraged him to pursue his own path rather than following in the family line of work. In July of 2020, Adam took the leap into the entrepreneur world, leaving his medical device job to build up his own digital marketing company. With the success of his new endeavor, he then expanded his entrepreneurship by owning 2 more businesses in other industries. Benny & Adam discuss the perks and adversities that come with being an entrepreneur, and how things like processes, core values, and scaling plans are paramount to breaking out of start-up mode and moving into a fully scalable business. Connect with Adam below: https://adammcchesney.com/

The Vertical Go-To-Market Podcast
Growing Your Agency: The Power of Personal Branding and Vertical Focus

The Vertical Go-To-Market Podcast

Play Episode Listen Later Mar 29, 2023 32:39


Want to grow your business using your personal brand? My next guest is Adam McChesney, owner of Hite Digital in St. Louis. I recently sat down with Adam, who shared how he uses his personal brand to rapidly grow his agency. He also shares: Why relying on his personal brand for lead gen has created a content bottleneck in the business. The importance of attending home services conferences The impact of verticalizing the business His advice to generalist agencies and businesses considering a vertical approach. And much more Feel free to reach out to Adam: - https://www.adammcchesney.com - https://www.hitedigital.com/st-louis- https://www.facebook.com/hitedigitalst.louis- https://www.instagram.com/hitedigitalstlouis/- https://www.tiktok.com/@adamlmcchesney- https://www.linkedin.com/in/adam-mcchesney-b21b1256/ Join us as we discuss healthcare marketing and verticalized agencies as a whole.

150K podcast
124. Adam McChesney bet on you

150K podcast

Play Episode Listen Later Mar 21, 2023 28:49


This was such a epic conversation. Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020. Leaving a comfortable and secure job during uncertain times has brought a lot of challenges along the way. Adam went from making $200k+/yr working for a well-known CPAP manufacturer to take a chance and bet on himself. Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is the Owner/Partner of Hite Digital St. Louis, and Owner of Auto Glass Repair of STL. Hite Digital St. Louis is now a 7-figure digital marketing agency, a member of the INC 5000 at #868, and was awarded Future 50 St. Louis, an award that's given to the fastest growing companies in the city.

How to Scale an Agency
How Adam McChesney of Hite Digital Went From $30k MRR to $200k MRR in Less Than 18 Months

How to Scale an Agency

Play Episode Listen Later Jan 10, 2023 22:13


How Adam McChesney of Hite Digital Went From $30k MRR to $200k MRR in Less Than 18 Months

Chasing The Insights
EP331 - Nina Szewczak on finding your own blueprint

Chasing The Insights

Play Episode Listen Later Jan 3, 2023 43:33


In this episode of Chasing the Insights, I talk to serial entrepreneur Adam McChesney. Nina talks to us about finding your own blueprint. Nina Szewczak, MSc, CMgr, FCMI (She/Her) is the Midlife Revolution Specialist. Nina's experience and expertise combine over 17 years of work & study in the realm of transformation and change, leadership and management, coaching, mentoring and HR and revolutionizing lives. She is the queen of turning situations from tragic to magic she is the expert in showing people how to: To get better, not bitter To choose wisdom over wounds To lead with love, not hatred To take the reins and maximize any experience for all the growth and wisdom it offers To develop a bulletproof mindscape and make life great again!

Chasing The Insights
EP330 - Adam McChesney on the importance of personal branding

Chasing The Insights

Play Episode Listen Later Jan 1, 2023 36:38


In this episode of Chasing the Insights, I talk to serial entrepreneur Adam McChesney. Adam talks to us about the importance of Personal Branding. Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020. Leaving a comfortable and secure job during uncertain times has brought a lot of challenges along the way. Adam went from making $200k+/yr working for a well-known CPAP manufacturer to take a chance and bet on himself. He was tired of going through the motions, and always knew that there was something more to life, other than just money and nice things. Having the entrepreneurial bug, an opportunity to go into digital marketing full-time seemed like the right move. Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is the Owner/Partner of Hite Digital St. Louis, and Owner of Auto Glass Repair of STL. Hite Digital St. Louis is now a 7-figure digital marketing agency, a member of the INC 5000 at #868, and was awarded Future 50 St. Louis, an award that's given to the fastest growing companies in the city. Obstacles along the way have included overcoming criticism and doubt from many for leaving corporate America, and making the transition from sales rep to CEO.

KAJ Studio Podcast
Lessons In Entrepreneurship From A Sales Rep Who Is Now A CEO

KAJ Studio Podcast

Play Episode Listen Later Dec 31, 2022 28:15


In this video, we learn from Adam McChesney, a former sales rep turned CEO, about the ins and outs of entrepreneurship. Adam shares his journey from the sales floor to the present, offering invaluable insight into the world of business. With his unique perspective, he provides a comprehensive overview of the challenges and rewards of becoming an entrepreneur. Watch here: https://youtu.be/uWByZTzBfkw Listen on top podcast platforms here: https://pod.link/thekajstudio Subscribe to us on YouTube for instant updates on live streams and new episodes. And do tell a few friends if you can! What are your thoughts and opinion on the topic we discussed in this episode? I'd love to hear from you. Got questions? Ping me on LinkedIn --- Send in a voice message: https://anchor.fm/kajmasterclass/message

GPS Tracking Installers Podcast
Getting Nerdy with Adam McChesney - Episode 159

GPS Tracking Installers Podcast

Play Episode Listen Later Dec 21, 2022 42:16


Adam McChesney has been a friend for a couple of years. I met him as he was starting his entrepreneurial journey.  Adam owns Hite Digital in St. Louis. He had to overcome the nay-sayers and find his way to success, like so many of us. We get a bit nerdy today about marketing. SEO is not dead, regardless of what you've heard. It is more important than ever. Enjoy the episode! CONNECT WITH ADAM Instagram LinkedIn Facebook Work THE MASTERMIND IS OPEN Wish mastermind groups actually provided some coaching? The Step It Up Academy Mastermind is now open. Apply now: Step It Up Mastermind There are 3 levels to the mastermind. Our team looks forward to connecting to see if we would be a great fit to work together.  FRACTIONAL COO SERVICES: I am now available for fractional COO services! Getting your house in order is more important than ever. Find out more about me at tomaskeenan.com.  Join My Facebook Group: Integrator Talk on Facebook Leave any questions you may have in the reviews on Apple.  

Grind Sell Elevate
How to Create Digital Authority - w/Adam McChesney

Grind Sell Elevate

Play Episode Listen Later Dec 8, 2022 37:33


In this episode we have Adam McChesney, a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020. Leaving a comfortable and secure job during uncertain times has brought a lot of challenges along the way. Adam went from making $200k+/yr working for a well-known CPAP manufacturer to take a chance and bet on himself. He was tired of going through the motions, and always knew that there was something more to life, other than just money and nice things. Having the entrepreneurial bug, an opportunity to go into digital marketing full-time seemed like the right move. Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is the Owner/Partner of Hite Digital St. Louis, and Owner of Auto Glass Repair of STL. Obstacles along the way have included overcoming criticism and doubt from many for leaving corporate America and making the transition from sales rep to CEO.Connect with Adam:Website: https://adammcchesney.com/+++++▶︎ Subscribe to the Podcast!PODCAST  |  https://bit.ly/3bU6D3l▶︎ Please Follow & Connect with me! Link's BelowWEBSITE  |  https://tyzerevans.comYOUTUBE  |  https://youtube.com/c/tyzerevansINSTAGRAM  |  https://instagram.com/tyzerevansFACEBOOK  |  https://facebook.com/grindsellelevateLINKEDIN  |  https://linkedin.com/in/tyzerevansTWITTER  |  https://twitter.com/tyzerevansTIKTOK  |  https://tiktok.com/tyzerevansPATREON  |  https://patreon.com/tyzerevansCheck out Tyzer's other podcast, "The Book Legion” at https://thebooklegion.comCheck out our sponsor  Odin's Rune Clothing Co. : https://bit.ly/odinsrune, clothing for those who want to burn the boats to live a purpose-driven lifeAre you a YouTuber? Then you need to have TubeBuddy to help with optimizing your search results, it is free; all you need to do it hit the link below, add it to your chrome extension, and you will start improving your search results on YouTube: https://www.tubebuddy.com/grindsellelevate Do you love Coffee? Our sponsor Coffee. Love. Hope. Has fun coffee mugs and shirts for gifts! Check out their store here: https://etsy.me/3gTBVfZ

Enterprise NOW! Podcast
Ep 244: Digital Marketing for Experienced Entrepreneurs with Adam McChesney

Enterprise NOW! Podcast

Play Episode Listen Later Dec 8, 2022 31:22


Are you an experienced entrepreneur looking to take your digital marketing to the next level? In this episode, Elzie interviews the owner of Hite Digital St. Louis, Adam McChesney, who helps business owners create awareness, generate leads, and drive revenue with customized marketing strategies. If you're looking to up your digital marketing game, then this episode is for you!They talk about digital assets, which are anything that can be used to improve a website's google rank or generate calls and leads for a business, and include items such as blog posts, infographics, e-books, and videos. They dive into developing high-quality digital content which can help ensure that businesses' websites are seen by as many people as possible. They also discuss setting realistic expectations for what a product or service can do for a prospect's business to improving close rates. So, if you're ready to take your business' marketing efforts up a notch, then don't miss this episode!Episode Highlights:05:05 - In the digital real estate realm, I get to the first page of Google and I'm just renting every single call whether it's a monthly fee or pay per call and I'm doing that and you're basically paying me per commission or however it works out. So, it protects me as the digital marketing agency. I didn't just put two years' worth of work in and now the customer leaves. It also created an interesting opportunity for me. We had an auto glass website here in St. Louis that ranked to the first page of Google and started producing three, four hundred, five hundred calls a month. And every single company that I tried to rent those calls out to were like, man, we don't even get that many calls ourselves. This is a lot of calls.08:53 - My profile and all my content is geared towards 90% what it is like to be an entrepreneur, 10% digital marketing, but it's always telling a story and connecting that to something that our clients experience so that way the potential client on the other end can get tied into that story and just be like, "Man, if I just hired Adam and his team, maybe I could experience those things." But by doing so I've opened up. I've been super vulnerable. Here's what is not going well in business. Here's what is. But I tell the story so that way whether people like my stuff, comment, share it or not, they just see it. They're like, "Man, Adam is a real human. He is a digital marketer but he's an entrepreneur and a human just like myself." And so that gets me a ton of business.13:11 - The key is that expectation setting. So, when you get 10 phone calls from Google, these people don't know your brand for the most part, right? They are potentially price shopping. But they potentially just also need someone that's going to take care of them, give them a fair price and exceed their expectations. Whereas if you get 10 referrals from word of mouth or Susie down the street, you're probably going to close most of them. So, digital markers will say, "Hey, a lead is a lead." It's not. The leads that you get from digital marketing and the leads that you get from referrals and past customers are two completely different things. So, educating them on that process and then also understanding their business.Connect with ElzieWebsiteLinkedInEmailConnect with AdamLinkedInWebsite

Enterprise NOW! Podcast
Ep 243: How to Tighten Your Close Rate with Adam McChesney

Enterprise NOW! Podcast

Play Episode Listen Later Dec 7, 2022 3:07


As a business owner, one of your main goals is to close sales and earn revenue. In order to do this, you need to have a strong close rate - the percentage of prospects who turn into paying customers. There are a number of things you can do to improve your close rate, but one of the most important is setting the right expectations. When you first start working with a prospect, take the time to understand their business. What are their goals? What are their pain points? By taking the time to learn about their business, you'll be able to set realistic expectations for what your product or service can do for them. This will help you avoid overselling, which can lead to disappointment and lost sales. Instead, focus on setting achievable goals that will provide real value for your prospect's business. By doing so, you'll be well on your way to improving your close rate.Episode Highlight01:03 - The key is that expectation setting. So when you get 10 phone calls from Google, these people don't know your brand for the most part, right? They are potentially price shopping but they potentially just also need someone that's going to take care of them, give them a fair price and exceed their expectations. Whereas if you get 10 referrals from word of mouth or Susie down the street, you're probably going to close most of them. So digital markers will say, hey, a lead is a lead, it's not. The leads that you get from digital marketing and the leads that you get from referrals and past customers are two completely different things. So educating them on that process and then also understanding their business.Connect with ElzieWebsiteLinkedInEmailConnect with AdamLinkedInWebsiteInstagram

Speaking Sessions
Supercharge your Public Speaking Career with Effective Personal Branding

Speaking Sessions

Play Episode Listen Later Dec 7, 2022 42:31


Public Speaking is an excellent way to build your personal brand and advance your career. It is also a great way to make a difference in the world, which is why many people pursue this career path. However, it can be difficult to stand out from the crowd of other speakers. Branding helps you stand out from the crowd. It's about finding your unique selling point and adding value to what you do by creating a memorable image for yourself and your message. This episode with Adam McChesney will help you develop effective branding that will help you stand out from the pack.Adam McChesney is an INC 5000 Member and the owner of Hite Digital St. Louis, a top 50 St. Louis' Fastest Growing Company. After working in sales for several years and then getting into digital marketing in 2018, Adam went full-time with his agency in 2020 and began helping companies build their brands online. Now, his clients are growing quicker than ever as part of Hite Digital St. Louis.Tune in and get ready to take notes!Key Highlights[01:51] Meet Adam McChesney and know him at a personal level[02:16] Adam's career life after college[05:25] How Adam got into digital marketing[07:43] How Adam got over the fear of public speaking[11:00] Adam's tips to packaging your message and speaking it with precision to your audience[14:09] You can change the title of your presentation but retain your message[15:44] Talk about what you know![17:57] Personal branding and how it can be your hidden gem [24:33] Why Adam decided to share both his business and personal story on social media[27:14] Tips on how to figure out what your audience wants to hear[30:48] How building a personal brand supercharges your message authority[33:37] Social media best practices for beginners in public speaking[35:30] The one message Adam would share for the rest of his life [40:23] The best places to reach out and connect with AdamNotable Quotes●        With consistency and repetition, what seems hard becomes naturally easy, and you get better. –  Adam McChesney.●        Every business owner wants leads. –Adam McChesney.●        Your confidence in public speaking will show your audience if you live the message you are passing across. – Adam McChesney.●        Be attentive in listening to the key things your audience talks about when you are having a conversation. – Adam McChesney.●     Building a personal brand will give you the authority to go on stage and speak with confidence. – Philip Sessions.●        Diversify all where your content is, and do it in a written format. – Adam McChesney.●     Be you. Don't change who you are because of what others are doing or because of what someone wants you to do physically.– Adam McChesney.LinksAdam McChesneyWebsite: https://adammcchesney.com/Instagram: https://www.instagram.com/adamlmcchesney/LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/Philip SessionsLinkedIn: https://www.linkedin.com/in/philip-sessions-b2986563/Facebook: https://www.facebook.com/therealphilipsessions Support the Show.

Enterprise NOW! Podcast
Ep 242: Why Should Founders Have a Personal Brand? with Adam McChesney

Enterprise NOW! Podcast

Play Episode Listen Later Dec 6, 2022 3:14


As an entrepreneur, your personal brand is one of your most important assets. It can help you attract customers and investors, build trust and credibility, and differentiate yourself from the competition. There are many ways to build a strong personal brand, but one of the most important is to be active on social media. Platforms like Twitter, LinkedIn, and Facebook offer powerful opportunities to connect with your audience, share your story, and thoughtfully engage with others. But building a personal brand isn't just about self-promotion – it's also about connecting with others and building relationships. So don't be afraid to reach out to other entrepreneurs, thought leaders, and influencers in your industry. By building a strong personal brand, you'll be giving your business a major competitive advantage.Episode Highlight02:04 - My profile and all my content is geared towards 90% what it is like to be an entrepreneur, 10% digital marketing, but it's always telling a story and connecting that to something that our clients experience so that way the potential client on the other end can get tied into that story and just be like man, if I just hired Adam and his team, maybe I could experience those things but by doing so I've opened up. I've been super vulnerable, here's what is not going well in business, here's what is, but I tell the story so that way whether people like my stuff, comment, share it or not, they just see it. They're like, man, Adam is a real human. He is a digital marketer but he's an entrepreneur and a human just like myself and so that gets me a ton of business.Connect with ElzieWebsiteLinkedInEmailConnect with AdamLinkedInWebsiteInstagram

The Jordan Stupar Show
26 - 7 Figure Scaling Secrets ft. Adam McChesney

The Jordan Stupar Show

Play Episode Listen Later Dec 6, 2022 38:01


Today, my guest Adam McChesney sat down with me and talked about how to scale to 7-figures quickly, how to transition and pivot to continue winning.

Redefining Success
53 - Competing with Yourself with Hite Digital's Adam McChesney

Redefining Success

Play Episode Listen Later Dec 6, 2022 31:12


Your host, Eric Dunavant, talks with franchise owner at Hite Digital, Adam McChesney. Founded in 2017, Hite Digital focuses on serving businesses and empowering talented people. They provide digital marketing services to businesses in every industry, empowering growth through ROI-driven campaigns and strategies. They recognize that every person has a unique purpose and that if every person fulfills that purpose they will be better for it.To learn more about Adam's work, click here.If you'd like to be a guest on Redefining Success: The Kingdom Builders Spotlight, click HERE.

EntreStewardship
Boost Your Business With Your Personal Brand (with Adam McChesney)

EntreStewardship

Play Episode Listen Later Nov 29, 2022 21:30


Adam McChesney went from a 6-figure career in medical sales to owning a 7-figure marketing agency. Listen to Adam share how important a personal brand is to your business, where you should begin, and why this one strategy can easily set you apart in a crowded marketplace. Learn more about Adam, his podcast, and his message at Adam McChesney.com

The Business, Cars & Cigars Podcast
Utilizing SEO For The Best ROI With Adam McChesney

The Business, Cars & Cigars Podcast

Play Episode Listen Later Nov 21, 2022 30:23


Born and raised in St. Louis, MO, Adam McChesney believes that entrepreneurs aren't born, they're brewed. As the host of the podcast Entrebrewer, Adam dissects the journeys of top-performing entrepreneurs around the world. His own journey started in medical device sales, where he quickly rose through the ranks and found himself going from $75k/year to $200k/year overnight. In true entrepreneurial spirit, Adam began to look at what's next. He found that the next available promotion would be a small raise with a lot more work, travel, and responsibility. Realizing becoming a full time entrepreneur would mean the sky's the limit, Adam began taking digital marketing courses and building out projects on the side. In 2020, Adam took the plunge and hit the ground running. He ended up partnering with Hype Digital, which has 200 full time specialists across the US. Using their resources, Adam ended up building out a successful auto glass company. He found that personally utilizing the tools the company offered helped him to better sell them to others. Adam can do everything from building websites and getting them ranked, to creating successful paid ads. Obviously a website is the first step, but Adam says many people then turn to paid ads, when getting your page ranked is going to give you the best ROI. What You'll Learn: Why a lot of business owners hate doing digital marketing. What search engine optimization entails. The biggest digital marketing mistake business owners are making. How a mastermind group can help fast track your entrepreneurial journey. Favorite Quote: “We like to try to throw any sort of gray area out the window when it comes to digital marketing.” -Adam McChesney How to Get Connected: AdamMcChesney.com Instagram

Focus On Customer Experience
Grow Your Business with Adam McChesney

Focus On Customer Experience

Play Episode Listen Later Nov 8, 2022 31:53


Owner at Hite Digital and Owner at Auto Glass Repair of STL Connect with Adam https://adammcchesney.com/?fbclid=IwAR3vwgai1uPxyRn6yp3lM7Xmb_7bhSp7Uao-TXDsNRAYblwGO5_1LPeFRAc https://www.facebook.com/adam.mcchesney.3/ https://www.linkedin.com/in/adam-mcchesney-b21b1256/ https://www.youtube.com/channel/UCpVEiZC31oJ8Wzs16Dqm50A https://www.tiktok.com/@adamlmcchesney

The Uncommon Element
25. Changing Your Life One Decision at a Time with Adam McChesney

The Uncommon Element

Play Episode Listen Later Nov 2, 2022 56:24


Getting clear on your why is incredibly important. Our guest this week, Adam McChesney, breaks down his journey of getting clear on his why that has elevated his life to great heights in a short time frame.Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020.Leaving a comfortable and secure job during uncertain times has brought a lot of challenges along the way. Adam went from making $200k+/yr working for a well-known CPAP manufacturer to take a chance and bet on himself.He was tired of going through the motions, and always knew that there was something more to life, other than just money and nice things. Having the entrepreneurial bug, an opportunity to go into digital marketing full-time seemed like the right move.Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is the Owner/Partner of Hite Digital St. Louis, and Owner of Auto Glass Repair of STL.Hite Digital St. Louis is now a 7-figure digital marketing agency, a member of the INC 5000 at #858, and was awarded Future 50 St. Louis, an award that's given to the fastest growing companies in the city.Hite Digital St. Louis was recently rewarded Inc 5000; #868 fastest growing companies in the United States 2022 and the #1 Marketing Company in St. Louis. Adam is a friend and a member of the WinRate Champions Circle is coached by your host Josh Meunier.Things haven't been easy and there have been many obstacles along the way including; overcoming criticism and doubt from many for leaving corporate America, and making the transition from sales rep to CEO.Please enjoy Adam McChesney's story of find his purpose, passion, and why on this episode of The Uncommon Element.Find Adam Here:https://www.instagram.com/adamlmcchesney/https://www.linkedin.com/in/adam-mcchesney-b21b1256/https://www.facebook.com/adam.mcchesney.3

Lead. Love. Profit. Play.
Ep64. From Capped Sales Rep To Unlimited CEO - My Discussion With Adam McChesney.

Lead. Love. Profit. Play.

Play Episode Listen Later Oct 20, 2022 46:51


Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020. Leaving a comfortable and secure job during uncertain times has brought a lot of challenges along the way. Adam went from making $200k+/yr working for a well-known CPAP manufacturer to take a chance and bet on himself.  He was tired of going through the motions, and always knew that there was something more to life, other than just money and nice things. Having the entrepreneurial bug, an opportunity to go into digital marketing full-time seemed like the right move. Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is the Owner/Partner of Hite Digital St. Louis, and Owner of Auto Glass Repair of STL. Hite Digital St. Louis is now a 7-figure digital marketing agency, a member of the INC 5000 at #868, and was awarded Future 50 St. Louis, an award that's given to the fastest growing companies in the city. Obstacles along the way have included overcoming criticism and doubt from many for leaving corporate America, and making the transition from sales rep to CEO. The primary elements of this episode are:You can make a significant change in your life anytime you want, and betting on yourself is always the right play. Personal branding will set you apart in the noisy and cluttered digital market space. As an entrepreneur, the most powerful way to create wealth, success, and happiness is to eliminate anything which no longer adds value to your life and the business you are creating. Music Credit: "What's Left of Me" by Wes Hoffman & FriendsVisit Adam McChesney's website at: https://adammcchesney.com/Links & ResourcesTo explore options to create more wealth, success and happiness in your life email me directly at mike@mikekitko.com or put time on my calendar for us to connect.Visit www.innerwealthglobal.com for free resources and tools to create more wealth, success, and happiness in your life and business.Click here to buy a copy of Mike's first book The Imposter in Charge or his new book The Prosperity Principles: Seven Accelerators for Elite Business Owners to Achieve Breakthrough levels of Success and Live Soul Out.About Mike: Mike Kitko is an executive self-mastery coach, speaker and author. He found external success through powerful titles, incomes, and material possessions. He ultimately fell into depression, toxic abuse of alcohol, and the near collapse of his family before he began a journey of internal happiness and success. Through private coaching, mastermind groups and training, Mike helps business owners achieve higher levels of wealth, success, and happiness in all areas of life.

All About The Benefits
Adam McChesney- Can't Sell a Faulty Foundation

All About The Benefits

Play Episode Listen Later Oct 18, 2022 41:20


Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020. Leaving a comfortable and secure job during uncertain times has brought a lot of challenges along the way. Adam went from making $200k+/yr working for a well-known CPAP manufacturer to take a chance and bet on himself. He was tired of going through the motions, and always knew that there was something more to life, other than just money and nice things. Having the entrepreneurial bug, an opportunity to go into digital marketing full-time seemed like the right move. Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is the Owner/Partner of Hite Digital St. Louis, and Owner of Auto Glass Repair of STL. Hite Digital St. Louis is now a 7-figure digital marketing agency, a member of the INC 5000 at #868, and was awarded Future 50 St. Louis, an award that's given to the fastest growing companies in the city. Obstacles along the way have included overcoming criticism and doubt from many for leaving corporate America, and making the transition from sales rep to CEO. adammcchesney.com hitedigital.com/st-louis https://www.instagram.com/adamlmcchesney/ https://www.linkedin.com/in/adam-mcchesney-b21b1256/ https://www.facebook.com/adam.mcchesney.3 https://www.tiktok.com/@adamlmcchesney

Path to Podcast Success
Adam McChesney: Entrebrewer Podcast

Path to Podcast Success

Play Episode Listen Later Sep 28, 2022 20:46


Adam McChesney is a serial entrepreneur located in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time during the pandemic. He is the Owner/Partner of Hite Digital St. Louis, where he and his team help small business grow through branding and lead generation strategies. Adam is an avid podcaster, networker, and event speaker, who is always looking to invest in himself and businesses. earn more about Adam here!InstagramLearn more about Path to Podcast Success here!

Underdog Empowerment
A Powerful Marketing Strategy That Too Many People Overlook With Adam McChesney

Underdog Empowerment

Play Episode Listen Later Sep 26, 2022 30:50


Some people will tell you that SEO is dead, but Adam McChesney is proof that it's still alive and kicking. Born and raised in St Louis, MO, Adam spent 5 years in medical device sales after getting out of college. With that job he was able to travel the country, make great money, and gain a lot of sales experience. After a promotion that had him making $200k/year, Adam started looking at the people ahead of him. What he found was that they weren't making much more than him, but were working much longer hours, and were super stressed. He realized that wasn't the path for him, and he started looking into the next Ebay or Amazon drop shipping. What he found instead was an opportunity in digital real estate, but with digital marketing. He learned how to build websites, rent them out, do paid ads, and ultimately sell them off.    In 2018 he ended up starting an auto glass company. Not knowing the first thing about that industry, he was still securing a top rank on Google just by utilizing SEO. Adam got married at the end of 2019 and knew he wanted to design his life around when he wanted to work. He decided 2020 would be his year to dive into digital marketing full time. Then, the pandemic hit. No longer traveling for work, Adam had a lot of time to work on building more websites. In 6 weeks time, he went from making nothing with digital marketing to $10k in recurring revenue. So, in July 2020 he put his 2 weeks notice in and went out on his own. A couple months in, Adam realized he didn't know as much as he thought he did, so he started investing in mastermind courses and coaching.  The investment paid off with his business taking off at the end of 2020. Because Adam knew how to do everything, he tried to do it all himself. Quickly realizing that wasn't sustainable, Adam started bringing other people in.    Adam's company works with a lot of local businesses that have several locations and want to take their business to the next level. Knowing that each platform has its own algorithm for SEO, Adam utilizes two components, Google business listing, and website. There are a lot of ways to get SEO, and there are different things on the back end of a website that Google is looking at. Two main things are the number of words on each page, and quality of content being written. Each page also has a tag and description that only Google and SEO providers will see. Adam says that any image or video on your site should also have keywords added to them. Every time you add a new piece of content to your website, it will start to come up for more keywords. While SEO is great, it doesn't happen overnight, so about 25-30% of Adam's clients will still utilize paid ads in the meantime. He says that one reason they're so successful is because everything they're doing for their clients, they're also doing for their own businesses. So many people will try to sell stuff they've never even done for themselves.   Adam attributes his strong work ethic to his father who worked as a lawyer. He started out working for a large firm, but started his own firm when Adam was in 8th grade. Around this time, Adam started working at his grandparents bakery. Just before Adam went off to college, his parents ended up getting a divorce, but he says they still both remained very supportive and got along great. One thing Adam did learn from his father working so much, was that he didn't want to become that guy in corporate America that thinks the only way to make more money is by putting in more hours.    Adam has a strong plan for the next 5 years, but he admits he wasn't always good at planning for the future. With employees to think about now, Adam needs to think about how to get the agency to a place where it can provide for the entire team. Having grown from zero to 7-figures in 18 months, they're on pace to do $1.5million+ this year. Thinking of the big picture, Adam reminds himself that bigger is not better, better is better. One thing he has learned as an entrepreneur is that shiny object syndrome is real. A mentor taught him that your main thing should be fully automated to run without you for a month+ before you should go start something else.    On a personal level, Adam says he had an aha moment a month ago about becoming the person he wants to be. He's now 3 weeks sober and ready to step into the next season and level of his life. He says that season will most likely include becoming a father. Through his journey, Adam has learned the importance of two things, the importance of core values, and why you need processes and systems. He says with core values you'll make better decisions and attract the right people and clients. With processes and systems, you can remove yourself from the business so you have more than just a job.    What You'll Learn: How SEO works and why you need it.  The difference between having a job and having a business.  What being involved in sports can do for your character. How to overcome shiny object syndrome.    Favorite Quote: “Google is a beast, and you want to keep feeding the beast.” -Adam McChesney   Connect With Adam: Website   How to Get Involved: Get podcasting help here.   For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Building Great Sales Teams
Adam McChesney: The Marketing Entrebrewer!

Building Great Sales Teams

Play Episode Listen Later Sep 26, 2022 34:51


Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020. Leaving a comfortable and secure job during uncertain times has brought a lot of challenges along the way. Adam went from making $200k+/yr working for a well-known CPAP manufacturer to take a chance and bet on himself. He was tired of going through the motions, and always knew that there was something more to life, other than just money and nice things. Having the entrepreneurial bug, an opportunity to go into digital marketing full-time seemed like the right move. Since going out on his own, Adam has leveraged his skillset of digital marketing to grow multiple companies at this point. He is the Owner/Partner of Hite Digital St. Louis, and Owner of Auto Glass Repair of STL. Hite Digital St. Louis is now a 7-figure digital marketing agency, a member of the INC 5000 at #858, and was awarded Future 50 St. Louis, an award that's given to the fastest growing companies in the city. Obstacles along the way have included overcoming criticism and doubt from many for leaving corporate America, and making the transition from sales rep to CEO.  Key Points:Actually Connect with PeopleSet Yourself Apart, Build Your MachineEnjoy What You DoSEO is a Long Term GameConnect With Adam:Website - adammcchesney.comInstagram - https://www.instagram.com/adamlmcchesney/Facebook - https://www.facebook.com/adam.mcchesney.3/

Beyond The Story with Sebastian Rusk
How To Start A Digital Marketing Agency - Adam McChesney - Hite Digital

Beyond The Story with Sebastian Rusk

Play Episode Listen Later Sep 7, 2022 15:45


Based in St. Louis, MO, Hite Digital St. Louis is led by their owner-partner Adam McChesney. After working in sales for several years and then getting into digital marketing in 2018, Adam went full-time with his agency in 2020 and began helping companies build their brands online. Now, his clients are growing quicker than ever as part of Hite Digital St. Louis.More Info: https://www.hitedigital.com/st-louis/

Tactical Startup
Marketing for Growth with Adam McChesney

Tactical Startup

Play Episode Listen Later Jun 16, 2022 61:24


In this Tactical Startup Podcast episode we talk with Adam McChesney on how marketing can help your business grow.  Tune in to find out some marketing hacks that will take your business to the next level.Gear Used:Sony a6400: https://amzn.to/3qeOG4hSigma 16 mm f1.4 lens: https://amzn.to/3fZxeMIElgato Key Lights (2): https://amzn.to/39sLRH5Elgato Stream Deck XL: https://amzn.to/3lpmkAEElgato HD60 S+ Capture Card: https://amzn.to/3qn1mGEAudio-Technica ATH-M50x Headphones: https://amzn.to/3fZjcuxShure SM7B Microphone: https://amzn.to/3fQUNalRode PS1 Studio Arm: https://amzn.to/3llOLj3Rode Rodecaster Pro: https://amzn.to/2VBlCpNNeed help with your business legal needs? Call (858) 956-5878Check out https://www.thinklegalpc.com for more information!Connect with Us on Social Media!Twitter - @thinklegalpcInstagram - https://www.instagram.com/thinklegalpcFacebook - https://www.facebook.com/thinklegalpcLinkedIn - https://www.linkedin.com/company/thinklegalpcJoin our FREE Facebook group Tactical Startuphttps://www.facebook.com/groups/tacticalstartup#teamstartup #SWOTteam #startups #tacticalstartup

The Junk Project
EP. 2 - Adam McChesney - How to Leverage Digital Marketing For Your Business

The Junk Project

Play Episode Listen Later Apr 28, 2022 33:52


Contact AdamFaceBook -https://www.facebook.com/adam.mcchesney.3adammcchesney.comentrebrewer.comInstagram - https://instagram.com/adamlmcchesney?igshid=NjY2NjE5MzQ=

The Leaders of Aviation
Ep 11: Adam McChesney: Part Owner of Hite Digital; Entrepreneur

The Leaders of Aviation

Play Episode Listen Later Mar 15, 2022 39:24


Today's show is all about business with guest Adam McChesney, part owner of Hite Digital. Halfway through a 4-year program for sports management, Adam felt himself being pulled in a different direction. Over the next 2 years he put in the work to earn 4 majors in marketing, business management, and HR.  Working for a marketing agency with a great mentor, Adam realized he didn't want to work for someone else anymore. So he quit and tried to start a business. After 6 months of hearing ‘no', Adam opted for a corporate job in medical device sales.  Moving his way up the ladder, Adam was still interested in working for himself.  That's when an ad about how to build digital real estate caught his eye.  Adam was ready to take  the leap, in the middle of a pandemic, to start his own digital marketing business. Learning to systemize and put processes in place so that he could hand the work off to someone else was a game changer for Adam. They now have 19 locations. What You'll Learn: Why and how you should invest in yourself. How to connect to your target audience. How Hite Digital has grown to 19 locations. How to leverage your data. Favorite Quote: “Really starting to finally build the business, and not just a job.” -Adam McChesney

The Do Zone
When it's time to walk away with Adam McChesney

The Do Zone

Play Episode Listen Later Feb 16, 2022 34:06


Adam shares why he walked away from a $200k salary during COVID and how it was the best decision of his life.

The Marketing Agency Leadership Podcast
Franchise: Focus, Scale, and BOOM!

The Marketing Agency Leadership Podcast

Play Episode Listen Later Nov 11, 2021 30:31


Adam McChesney, Owner, and Partner at St. Louis, Missouri franchise of Hite Digital, a service digital marketing agency with 15 locations. Adam's agency provides logo design, branding services, website design, search engine optimization, paid advertising, and recently launched Hite CRM, a technology-based software based on GoHighLevel's white-labeled CRM.  The goal? “To create an ecosystem that . . . helps us generate more business for them, . . . turn(s) those leads into customers, and then turn(s) those customers into walking billboards for our clients.” He wants to “turn a client's business into “a scalable model” that helps them reach their goals and helps them get more out of what they put in.” Adam says over 75% of his clients are in a home-service or contracting-type industry. Before Hite, Adam sold medical devices for around five years. When Covid hit, he decided he wanted to get into marketing. His background in prospecting, sales, and growing business gave him the skills he needed to get clients. He studied up on website building, ranking, and paid ad production so he could do the work.  He started his agency in July of 2020 and grew it “from basically nothing up to 30 or 40 clients,” but then came the problems. A lot of issues – fulfillment, account management, and scaling – were breaking the agency and its business. Adam started looking for ways to outsource. After he became “official” with Hite in June of this year, he doubled his agency's monthly revenue in 90 days . . . jumping from $30K to $60k a month. Hite Digital at the corporate level handles processes, systems, fulfillment, and some of the prospecting and administration services, leaving Adam with the time and energy to focus on prospecting, selling, growing, and scaling his business. Daily franchise calls with other franchise owners cover different business topics – each week starts with sales, then progresses through mindset, general operations, product, and on Friday, family-oriented personal sharing – providing a rich source of franchise “lessons learned,” but, more importantly, supportive relationships. The franchise has allowed him to leverage the resources and abilities of about 150 full-time team members and 15 distinct locations, and do work at a scale that a small, independent agency could not. Adam feels the franchise certifications, high-profile sponsorships, and publicity have increased his “validity” . . . he no longer has to sell himself as an individual product. With Hite corporate providing the processes and systems (“Sales are not going to outperform and out-scale bad processes and systems,” Adam warns), he now has the time to be “hyper-focused on what's going to take this agency and continue to grow.” He then concludes, “The things that are happening behind the scenes – strategy, everything like that – have continued to stay the same One key to finding quality clients? Adam is in a number of mastermind groups where he meets with business owners from all over the country on a regular basis. Many of the people in his mastermind groups are his clients or become his clients . . . and those people refer new clients to him, as well. Adam feels personal branding contributes to his ability to get and retain clients, because people know, like, and trust him based on the relationship created before they even consider a partnership. Adam is available on Instagram: @adamlmcchesney or on his agency's website at: hitedigital.com/st-louis Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Adam McChesney, Owner and Partner at Hite Digital St. Louis, obviously in St. Louis, Missouri. Welcome to the podcast, Adam. ADAM: Yeah, Rob. Thanks for having me on. Super excited to be here today. Appreciate you having me here today. ROB: Excellent to have you on the podcast. Why don't you start off by telling us about Hite Digital St. Louis? Tell us what you all are doing, what's exciting there, what clients seek out. ADAM: Yeah, absolutely. Hite Digital St. Louis is a franchise operation of Hite Digital. Hite Digital has 15 locations as of this recording today, and I'm lucky enough to be the owner/partner here in St. Louis, Missouri. We're a full-service digital marketing agency. We do everything from logo and branding, website design, search engine optimization, paid advertising, and we've recently launched our own CRM as well. We do things a little bit differently over at Hite. Some really cool things that we have in the works. But we are a franchise model, so we leverage the resources and the abilities of about 150 full-time team members and 15 different locations. It has allowed us to do a lot of things at scale that, if you were basically your own little hyper-agency like I was before merging with Hite, you just couldn't do. Some really exciting things we have going on. ROB: It's a really interesting model, and I think it's one we really haven't encountered before on this podcast. How did you become aware of Hite, and how did you get drawn in? I'm sure that's a process; I'm sure there's some aspirations of what you can build on your own, what you can build together. It's probably a journey. ADAM: Absolutely. It's definitely been a journey. I've been an agency owner full-time now since July of 2020. Quick backstory on me: I was in the medical device sales field for about five years. Worked my way up through multiple companies and was pretty successful, but right as COVID was going on, I realized I didn't know if this was necessarily for me. I'd always wanted to take marketing full-time to see what I could do, helping local businesses – especially during such a unique time that we were seeing with the pandemic. So, in July of 2020, I left. My background, my strengths are really in prospecting and sales and growing business, so I never really had any issues finding people that were interested in allowing me to do their marketing and advertising. And then I was taught through courses and programs and a lot of self-teaching how to build a website, rank a website, do all the paid ads. So, I could sell and then I could also do it, which was nice, but it also brought its own set of problems for fulfillment and account management and scaling. As I took my agency from basically nothing up to 30 or 40 clients, I had a lot of issues that were breaking the agency and the business as a whole. I started looking into ways to outsource. Hite Digital was one of those ways that I was looking. Hite Digital in the past had been a white label fulfillment company for agencies that obviously didn't want to do the work internally. So, transitioning over to this franchise model – I had heard about it; never heard anything like it. I thought, “Wow, this is way too good to be true.” They handle the processes and the systems, they handle the fulfillment, they handle some prospecting and admin stuff. For me, it was a perfect storm where I was at in my agency to be able to continue and focus on what I wanted to do, which is prospect and sell and grow a business. ROB: It's really fascinating. It sounds like the whole delivery aspect of the business is something you don't really have to worry about on a day-to-day basis. ADAM: That's correct. ROB: But then with that also comes – you still do have to sell something that is aligned to what Hite can deliver as an organization. How do you think about the alignment between what you're selling and what's being delivered? ADAM: Luckily, I had a taste of what Hite was able to do before I came on as a franchise. I knew a couple other people that were already franchisees of Hite, I had seen it from a white label standpoint, and most of what I'm selling today was also what I had previously sold and also done myself. So, for me, it wasn't much of a transition. The biggest transition for me was to get out of a lot of the mundane tasks of the day to day. So, managing the accounts, managing the projects, building a website myself – all the things that in theory were good for me in the beginning to get access to knowing how to do it and be able to better sell what I was selling, but it got me very focused on the things that weren't going to grow and scale a business. ROB: What kind of territory do you have, then? Is it St. Louis in fact, and someone else might come in and do Kansas City or Nashville? You've got about 100 miles? What's your range? ADAM: Basically, right now I'm the only one in Missouri. I can't remember the specifics on the range. I want to say it's about 120 miles that I can remember. For example, in the state of Texas we have four franchisees down there. We don't really necessarily have a boundary of where we can do business, being digital marketing. There's not any caps on anything like that. But I want to say it's about 120 miles in terms of where another franchise would be opening. ROB: Got it. It reminds me – the NBA operates kind of like that too, and they seem to be doing all right for everyone there. [laughs] When it comes to prospecting, you almost get to go out and prospect a bit more unencumbered with the day to day of the operations, which is fascinating. Quite often in the medical sales field, it's I think a little bit similar. How do you think about which kinds of clients you're working with locally? ADAM: Where I really got my start was online networking. I'm in a variety of different masterminds where likeminded people are coming together. I'm meeting business owners all the time, and whether I'm working with people within those masterminds as clients of mine or they're referring people to me, most of my clients were all over the country. This has now given me an aspect to start doing some cool things locally in terms of networking, getting my name out there from a standpoint that actually means something. When I am the product, the service, and everything, and I'm telling people, “Hey, this is what I've got,” no one really understands that. Now I can send them over to Hite Digital, show them all the team members that we have, all the certifications, all the sponsorships, all the stuff that has been written about Hite Digital throughout the publications. It has a lot more validity. So, I'm more proud to be able to go and show that and do that, and it's given me access and more time to be able to do it. Personal branding is such a big aspect of where I've been able to get clients, keep clients and retain clients, because people know, like, and trust me based on the relationship that we've already created before even coming into a partnership together. ROB: Where does that lead you? Are there particular verticals or sizes of companies? Is there a typical client right now in St. Louis for you? ADAM: Most of the clients I have are in the home service or contracting space. That's really where I got my start and where I'm heavily involved from a client standpoint. But transitioning over to Hite, we've been able to work with clients of all shapes and sizes and a variety of different industries. Even started getting into the ecommerce space, which I had never been into before. There's really not a cap, but if I had to say, majority of my clients, 75% and above right now are all in a home service or contracting type industry. ROB: Got it. That certainly makes sense from a services perspective, whether you're talking about SEO, whether you're talking about paid search. All of those kinds of things, you need a certain kind of website; you need to be distributed certain places. You can definitely see how there's a lot of them, and you're prospecting probably looks a little bit similar on that side too, going to the medical. There's lists of these people. You can find them, you can build trust with them, and keep on going. Does that transfer? ADAM: Exactly. That absolutely does. ROB: You mentioned the CRM product, then. Is that a Hite central offering? What does that look like? ADAM: Yes. We partnered with GoHighLevel to create a technology-based software of their white label CRM. It's called Hite CRM. We launched it probably about two months ago right now. We've started to have some people adopt it. But essentially, we want to create an ecosystem that not only helps us generate more business for them, but able to obviously turn those leads into customers, and then turn those customers into walking billboards for our clients. The strategic part about what we do isn't just getting them more lead flow or more calls; it's how we turn your business into a scalable model that helps you reach your goals and helps you get out more of what you put in. ROB: That part makes sense. I do wonder – and this is always a little bit of a tricky art between that transition from sales to delivery in terms of relationship. You mentioned relationship, you mentioned retention. How do you think about the ownership of the relationship when a client goes from sales in your office to delivery, which is across the world, and certainly has to be at a level of quality – but it seems like the boundary of who owns the account is a little bit trickier than maybe if you had everything in-house. ADAM: Absolutely. Technically, we still obviously have it in-house. My account managers that I have are full-time. They just work with my clients. We have created the relationship and created that on a very high level. People obviously do business with me because they know, like, and trust me, and then I transition to not necessarily completely step away from the account, but “Hey, here is Kevin or Moe that's going to be able to take care of you on a daily basis.” The problem in agencies, as you grow and scale, and the issue I was having, is I was lucky if I was able to hop on a call with a client that was paying me a good amount of money once per month. In that, I wanted to make sure that the customer service was to a tier above where I had it and that we were still getting the results, that we were getting the correct reporting, that we were building efficiencies around how we do things for our clients. The aspect of the touching of each account and to the effectiveness we've been able to do it has completely gone through the roof in the transition. Obviously, that comes with me stepping back and delegating and putting processes and systems in place so I'm not the face of the day-to-day communication. But at the end of the day, the things that are happening behind the scenes – strategy, everything like that – has continued to stay the same. ROB: What does it look like? What's maybe the most extreme example of what it looks like to scale a city as a Hite franchisee? What's the limit? There's almost an unlimited amount of business. ADAM: Yeah, there's unlimited amount of business. Ideally, I think in the future we create physical offices, we have all these different things. Being able to work remote and pretty much anywhere in the world, I think there's a ton of opportunity just with one location. Just to give you an idea, I came into Hite officially June of this year, and by stepping away from the account management, by stepping away from the fulfillment and the admin tasks, I've been able to double my agency in 90 days. We went from about $30k a month to over $60k a month. And really all that is attributed to me being able to step away and not have to worry about “When's this project going to be due?” or “How am I going to figure out how to get all of these reports out to these clients and then hop on calls with them, and then hopefully for 30 minutes to an hour a day focus on my personal brand and also prospecting?” Those things tend to go in the backseat when you have to figure out the projects and the account management. For me, I've been able to be very hyper-focused on what's going to take this agency and continue to grow. ROB: A lot less fires to fight, for sure. A flipside of that, I would think, is maybe having fewer people around you when it comes to having a table of different opinions to help challenge the business, to move it forward, to think of what's next. How do you think about finding peer support and things to drive you forward in that way? ADAM: Luckily, the support system with the franchise model at Hite is absolutely phenomenal. We have a daily franchise call. Each day of the week is a particular sector or topic of the business. Today was sales, getting the week started off right. Tomorrow is mindset. Then we have general operations, product, and then family-oriented personalized stuff. So, we talk together on a consistent basis, even though we are completely on opposite ends of the country or the world or wherever we're talking. I think by having all of this communication and collaboration in the last 90 days, what's also taken me is I'm finding new ways to put different twists on my business based off of what all these agency owners are doing, because we're all in it together. If someone is finding success in a certain area, we're going to share it with the team because we want to grow and scale at its height. If you were to just have a daily call with 15 agency owners, I don't know how many people are going to start sharing their secrets every single day of the week to help you grow. You might get one or two things. But we're able to do this thing at scale and really help a ton of clients, a ton of people, and do it on a consistent basis. So that's been a really cool part. ROB: Right. From a geography perspective, there's no competition. You can be fully transparent. Someone can tell you exactly one account they're having a hard time with, they're weak, they're dying, the client's at risk, and you can't go steal that client. There's nothing you can do. That's their client, and they need the help to succeed, and you can learn from it. ADAM: Yeah, it's been phenomenal. To also give you an idea, we have one of our owner/partners who's in Nashville, and he's a real estate investor himself. He got into the space for being a real estate investor, to try to grow and scale his wholesaling company. He's jumped on calls with me to talk real estate with potential clients that he's never going to see anything from. No one's ever going to take time out of their day to do that if you're not a part of something like we have going on at Hite. ROB: One thing that seems like it would be tricky – and I'm sure they've solved it – how do you handle the question of product offerings and pricing? Because it seems like there's a lot of room for transparency there. There's a lot of room for you to try to mark up a service 10 times the rack rate. There's room for Hite to mark up a service 10% and tell you to just deal with it. How does that balance work from the pricing as it flows through to a client? ADAM: We have our fulfillment costs of what we pay per project or per service offering, what have you, and then we have “Hey, here's what we recommend selling it for.” You can sell it for what you want. If you want to package something together, if you want to offer X, Y, and Z free for 90 days or at a percentage off, you have the complete ability to do that. Clients are never really getting access to what our cost is on anything, so you then can go and say, “Hey, here's what I want to do in my business to be able to get to XYZ goal, and I'm going to reverse-engineer back knowing your costs.” So yeah, we haven't had any issues with it thus far. ROB: It's an interesting thing. It also allows you to be entrepreneurial because you can assess the market conditions locally, the competitive situation. It all makes sense. It still feels like selling, sounds like. ADAM: Yeah, it does. The huge thing for us is we've been able to get access to opportunities that we would've never gotten access to if we were just our little agency here in St. Louis. We were the VIP sponsor out at Traffic & Conversion. We got a ton of exposure there. We're a sponsor on Dave Ramsey's podcast. There's a lot of things you can now do when you have 15 locations that are all pooling things together. We have an opportunity generation department that helps out with our prospecting and even sets appointments for us. There's a lot of really cool things you're able to do when doing it at scale. ROB: Absolutely. That did ring a bell, actually. I have listened on the EntreLeadership Podcast. I have heard Hite Digital. It did ring a bell, and part of me wondered how much that sponsorship cost. I don't expect you to know that, but… [laughs] ADAM: I don't know it. [laughs] ROB: It's probably something you wouldn't do on your own. ADAM: Yes, exactly. ROB: Very good. Adam, you've done your own agency, you've chopped the delivery part off now and freed yourself to focus on some strengths; what are some lessons you've learned on your journey leading the agency that you might go back and tell yourself if you could rewind the clock and try to play Back to the Future and tell yourself what you ought to have known? ADAM: There's a variety of different things. It's only been 15 months of doing this full-time, and I've had a lot of success, but I've made a lot of mistakes, so the list could be very long. But I think the biggest thing for me, being a sales rep in my past, is sales are not going to outperform and out-scale bad processes and systems. When I first started running this full-time, I leave medical device, I leave a very lucrative industry, benefits, security, all those different things, and the shiny object is “Just go get sales. Take whatever product or service you can get in here and start selling it. Get people in the door.” Which was fine to an extent, but then my weakness – and why it's been such a great transition into Hite – is the processes and the systems. It's the organization. It's the fulfillment aspect. Trying to outsell bad processes and systems is never going to be the answer, and I think so many agency owners experience those problems where they're just focused on the shiny object, which is that next deal or that next month's worth of retainers, when not focusing on a process or system could set you back next month, 90 days, 6 months from now, and keep you from scaling to grow your business.  ROB: Sure. A lot of the processes are handled for you. How do you think about the processes that are not handled for you? How do you think about keeping consistency? Is there a playbook you're pulling from Hite? Is there a playbook you're writing yourself? How do you keep those account managers locked and loaded? How do you think about the next zero on the size of the business? ADAM: There's definitely a playbook and framework from Hite, but with how we do our business – to give you an idea, not everyone is going to have an account manager based on where they're at in their franchise. I happen to have two of them due to the size of our franchise. There's different dynamics that are coming in. I'm doing things a little bit differently than someone else is doing them based on our comfortability and based on where we're at with our clients and what projects we have going on. I'm managing it and learning new things each day, because I've really never managed people in a full-time aspect, especially in the account manager role, and I've also never been just an account manager. So, there's a variety of different factors that are going on. The next level in my agency is to bring in an integrator type person with digital marketing experience that really knows how to grow and scale an account management team, eventually a sales team. That way, I can really focus on what I'm doing best, which is at the top, strategizing, growing, and scaling the franchise itself, and not in the day to day still when it comes to managing people and the operations aspect. ROB: That lets you focus also on bringing in a very interesting sort of integrator, because you're not talking about a full-scale ops and delivery integrator. You can think about it as a different sort of organization, probably bring a more specialized integrator into that role. ADAM: A specialized integrator, one that's done SOPs, one that's done the product and the service aspect of what you do, and that likes doing it. Because at the end of the day, I think a lot of people are put in positions or pivoted to be an integrator when really they could be a visionary type of person or someone that doesn't like “I'm going to check the boxes and do all these different things.” My mind races at 1,000 miles per hour, and I need someone to help reel that in, and when we do have a good idea or a new process and system that could take the business to the next level, have someone that can run and put it into place and actually make it work. ROB: Absolutely. You've mentioned there's different scales of these franchises; there's one-man/one-woman shows. You've got a couple people around you. With the visibility that you have, what's the biggest you've seen a franchise get so far, and what does it look like from a work structure? ADAM: The franchise model is actually not even a year old. It's super new. We have people that have come in with agencies of all sizes, and then also people that are brand new to running their own agency, which I think is really cool. I think on the spectrum of where things are at, our average agency – we just saw the numbers today – is doing almost $30,000 a month. That's between all the agencies that are out there. Our agency here in St. Louis is definitely the largest in terms of I have two full-time people. I think everyone else pretty much at least has another full-time person or is working towards that. From a monetary standpoint, those things are going to be on every which end of the spectrum. But the average is right around $30,000, which is pretty healthy for 15 and only being a year old. ROB: Yeah, and you're setting the pace then a little bit, creating what this looks like. I wondered up front what it looked like perhaps from a pride perspective, because you start your own business and then you're merging, you're rebranding. But it almost sounds like a way to think about it is it's a way of making a bet and investing in growth. You're saying, “I think if I take this path instead of another one, I'm going to rebrand, I'm going to gain this halo over me” – and I guess some podcast ads, and this conference, plenty of other lead routes. But sometimes a merger is an ego battle, and it sounds like this is a little bit more of an investment strategy. ADAM: Yeah. It was a concern for me, to be honest. I was a lot more concerned with the way that I thought it was going to go versus how it actually did. For me, it wasn't so much the ego, but it was that I was the product, the service, and the everything. Basically, taking feedback and taking how the customers at the time and eventual customers took it, I took all that stuff personally. Some was good, some was not so good, and there were areas of opportunity. But for me, it was more so we each have our own commitment at Hite, and we're committed to so many different things of helping people, empowering people. I am the commitment to live a more whole, well-rounded life. If I want to do that, the way I do that is by impacting as many people as possible. I can only impact so many people if I'm doing everything, and I don't have the support, I don't have what I have now at Hite. Now, in 90 days, I've already grown the business double to what it was already at before, which was helping a lot of people. It's really cool to see even what we'll have at the end of the year and then this time next year. We're able to fulfill our commitments at a higher level, and in the process of that we're obviously going to lose clients that maybe we wouldn't have lost if I stayed and did my little agency. But we have to look at the bigger picture. I have to look at the bigger picture and what's best for me, my family, my agency, and everything else that's included. ROB: For sure. When you're looking ahead, Adam, at the next year, if we were to catch up a year from now, what's going to be new from the Hite Digital fulfillment mothership, and what will be different in St. Louis? What should we be looking forward to? ADAM: I alluded to earlier, over the next three to six months, I really want to bring in an operations integrator type manager to help take this business and plug up the holes that are here. What I think that allows us to do is to grow our team here in St. Louis – adding that person that would be local here in St. Louis, potentially adding some sales managers, more account managers. But getting very strategic on the partnerships and the things we're doing, investing in relationships, investing in masterminds to make sure that we're impacting not only as many people as we possibly can, but the right people, the right clients to come in here. The more people we're able to work with on a consistent basis, it's really going to help everyone win. I think in terms of Hite, we have ambitions of taking it from 15 franchises – I don't know what the end goal looks like in terms of a specific number of franchisees, but I think the people we're bringing in are all quality. They fit the bill of what makes Hite, Hite. And the best part is we're attracting all of these people. We're bringing in agency owners that we're connected to in our market, we're in other masterminds together. There's just a uniqueness to what we're doing. I think that continues on over the next couple months and throughout the years. ROB: Excellent. Adam, when people want to find and connect with you and Hite Digital St. Louis, where should they go to find you? ADAM: The easiest place is going to be my Instagram account. That's @adamlmcchesney. That's where I'm probably the most active in terms of messaging back and forth with people. You can also go to hitedigital.com/st-louis and find our information there in terms of what we offer and everything we have going on here at Hite Digital St. Louis. ROB: Excellent. Adam, thank you for coming on. This really does uncover a model we haven't talked about a lot on this podcast. It's a different path. It's clear it's working for you, it's exciting, and I think we're going to hear more about it. Thanks for coming on and sharing your experience, sharing your vision and leadership thus far, and we can't wait to see where it all goes. ADAM: Thank you very much. It was a pleasure to be on. Super excited for the future. ROB: Thanks so much, Adam. Take care. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

The Jerry Gerken Show
Data Is The New Gold with Adam McChesney - Episode 71

The Jerry Gerken Show

Play Episode Listen Later Oct 21, 2021 23:35


Adam McChesney is the Owner-Partner of Hite Digital St. Louis. After working in sales for several years and then getting into digital marketing in 2018, Adam went full-time with his agency in 2020 and began helping companies build their brands online. Now, his clients are growing quicker than ever as part of Hite Digital St. Louis. Work with Adam: hitedigital.com/st-louisConnect with Adam: facebook.com/adam.mcchesney.3

The Small Business Surgeon
Adam McChesney: SEO Ranking, Web Presence, and Sitting in Silence

The Small Business Surgeon

Play Episode Listen Later Jun 28, 2021 38:57


I've got a real treat for you today! He's a partner of height digital, and he's known as the "King of SEO" in the Apex community, and he's got one of the most addictive smiles I've ever seen. Please welcome to the show, Adam McChesney!Today we dive into the world of SEO. What you're doing right, what you could be doing better at, as well as a couple of tips and tricks from the wizard himself.Check out his marketing agency, Mizz MarketingFollow him on Instagram: @AdamLMcChesney

The Liquid Lunch Project
EP 4: Adam McChesney - Building The Foundation For Massive Growth

The Liquid Lunch Project

Play Episode Listen Later Jun 7, 2021 29:12


What does it take to go from where you are today to the industry giant you're aiming to be down the road? Growth comes down to more than just a few extra ads or one more mastermind event. Luckily, there are those out there who have business growth down to a science.   Adam McChesney is the owner and CEO of Auto Glass Repair and Mizz Marketing, an agency that provides small businesses with ROI-driven lead generation to get their message in front of the right people. Adam is also a “digital landlord” and a longtime serial entrepreneur.   In this episode of The Liquid Lunch Project, Matthew, Luigi and Adam break down the importance of dialed-in process and systems for anyone who wants to scale, Adam's background and entry into the entrepreneurial world, why every business needs both lead generation and a way to track what works, and how Adam is making his individual vision of success a powerful reality. Listen in for an interview that will help you remove all the roadblocks between you and the business growth you're after.   What You'll Learn:   How Adam achieved major growth in his ventures simply by removing himself from them entirely (and why it worked) What taking action on several healthy programs - in business and in his own life - has helped Adam realize and improve about himself Why surrounding yourself with people who understand and cheer you on is the best way to counteract all the external negativity that comes with making progress And much more!   Favorite Quote:   “Creating a business structure around the lifestyle that I want to live... for me, that is success. There's not a particular dollar amount, there's not a particular amount of businesses, it's, ‘Am I happy and is everything connected?' And it's always going to be a work in progress. But if I can keep on that projection of getting there, then to me that's going to be successful.”   Adam McChesney   Connect with Adam:   Mizz Marketing   Facebook   LinkedIn   Cell: 314-540-9092   How to Get Involved:   Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.   Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review!  

Show Me South County with Kevin Duy
Mizz Marketing with Adam McChesney

Show Me South County with Kevin Duy

Play Episode Listen Later Jan 28, 2021 17:20


Adam McChesney joined me on Episode 11 of the Show Me South County Podcast to share the story of his business Mizz Marketing. Adam grew up in the Oakville area of South St. Louis County and attended St. Francis grade school and Vianney High School. Digital Marketing Agency In St. LouisAfter a successful five year run in the medical device space, Adam shifted his career focus to the digital marketing space. He launched Mizz Marketing, a digital marketing business that helps small to mid-sized businesses with: Lead generationSearch Engine Optimization (SEO)Website DesignSocial Media MarketingBrandingLogo DesignIn This EpisodeAdam shares some great success stories about how Mizz Marketing has helped other small businesses see a massive ROI from their marketing dollars since joining forces. Adam also shares:Common ways businesses waste marketing budgetsHow digital marketing helps business owners see where their money is being spent and what's working Why digital marketing is scalable and other forms of advertising aren't The difference between boosting social media posts and actually having a social media marketing strategy What types of businesses can benefit the most by having a conversation with himand much more!  Connect With Adam and Mizz MarketingPhone: 314-540-9092Email: mizzmarketing10@gmail.comClick here to visit the Mizz Marketing website.Click here to visit Mizz Marketing on Facebook.

Chronicles Of A Modern Beast
38. Boost Your Business Ranking In Google & in your Market Place w/ Adam McChesney

Chronicles Of A Modern Beast

Play Episode Listen Later Dec 17, 2020 43:13


Adam McChesney is the owner of Mizz Marketing, a digital marketing agency based in St. Louis, Missouri. Mizz Marketing started 2 years ago and is a full-service agency that focuses on ROI-driven lead generation. They work primarily with local businesses to better position them online with their website and Google Listing. He has a passion for entrepreneurship, networking, and helping other hungry business owners to grow and scale their businesses through his services. In this episode, he shares the strategies and systems he has implemented to position their clients as # 1 in their local markets. Enjoy the Show!