Podcasts about contractor growth network

Everyone keeps telling contractors they'll be out of business in six months if they don't adopt AI. The reality is calmer than that—and a lot more useful. In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Peter Ranney and Elliott Wittstruck, the founders of DataX, an AI optimization company built specifically for contractors running JobTread. Peter and Elliott come from the remodeling world themselves, and DataX started as a hodgepodge of tools they built to solve their own problems—Peter brute-forcing automations in Zapier, Elliott writing code for cash flow projection calendars. They walk through how those scrappy internal tools turned into a software company, and why the goal was never to build a business so much as to build helpful things and share them. Along the way they break down what AI actually does well in a construction business right now: receipt processing that runs while you sleep, a grammar checker that turns "bathroom color?" into a question a high-end client will actually respect, and connecting your phone system, Gmail, and Zillow data into JobTread as a single source of truth. Frontier models like Claude and ChatGPT will "brute force" a vague prompt by burning huge amounts of tokens and time—sometimes 15 to 20 minutes per question. DataX pre-defines the construction logic and JobTread tools on the back end so the same task runs 20 to 50 times more efficiently. Peter and Elliott also get into the misconceptions—the FOMO, the trap of solving problems that don't exist, and why you can't outrun a business with foundations that aren't set up yet. If you've been told AI is going to leave you behind but you don't know where to actually start, this episode gives you a grounded, contractor-specific way to think about it.  Timestamps 00:00  —  Meet Peter and Elliott, the founders of DataX 01:22  —  Peter's origin story: from BuilderTrend to JobTread to Zapier 08:09  —  Elliott's path: band director, self-taught coder, family business 14:07  —  The biggest misconception: FOMO and solving problems that don't exist 14:46  —  Only 0.4% of the world pays for AI—you're not behind 17:12  —  How DataX acts as guardrails between you and JobTread 18:25  —  The massive system prompt behind DataX (20–50x more efficient) 33:27  —  The bread aisle analogy: buy tools, don't build everything 46:23  —  The most-used workflow: the receipt processor 01:01:37  —  Final thoughts: have AI tell the humans what to do

Making more money in remodeling comes down to understanding the right numbers and knowing which dials to tweak to improve those numbers. In this quick overview, Kyle breaks down the financial side of running a remodeling business. He also shares practical ways remodelers can tighten up their estimating, improve profitability, and reduce the financial stress that comes from not knowing the numbers well!Explore real client results and case studies at Contractor Growth Network Results, learn how they help remodelers build marketing that works at Contractor Growth Network, and check out their Podcast for weekly insights designed to help remodelers grow smarter.Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!Key Takeaways Financial DialsGross Profit MarginFinancial LiteracyOperational EfficiencyProactive ControlIncremental TweaksJob Costing MasteryStrategic PartnershipsChapters00:00 Introduction to Remodeling Success03:01 Understanding Financial Goals05:56 Key Financial Dials for Profitability09:19 Maximizing Revenue and Gross Profit12:08 Job Costing and Efficiency14:57 Overhead Management and Budgeting18:03 Achieving Sustainable Profit Margins20:56 Conclusion and Next Steps

Everybody says they do "high end." Almost nobody looks the part. In this episode of the Contractor Growth Network podcast, Logan sits down with Devin Vought of Vought Construction — JobTread's 2025 Builder of the Year and a luxury home builder in the Bay Area whose clients are routinely worth hundreds of millions, sometimes billions. Devin breaks down what branding actually means when your prospects can buy anything they want. It's not the logo or the tagline. It's the client journey he's engineered behind the scenes — the demo-day party, the handmade pastries waiting for a client flying in from London, the white-collar warranty guy he sends over to hang a light fixture months before a contract is ever signed. Logan ties it back to the book Selling the Invisible: in a service business, the brand is the product before you can deliver it, so every touchpoint has to prove you'll handle what the client can't see behind the drywall. They get into uniforms and the "broken windows" theory on job sites, why trash cans everywhere beats nagging your subs, removing decision fatigue for busy clients, the real ROI of a website, and why Devin is now working to make Vought Construction stand on its own — without Devin. If you've ever felt like you're doing great work but can't get clients to pay what it's worth — or you want to move upmarket but don't look like a company that belongs there — this episode shows you the small, accumulating moves that actually raise your average job size.

Is your remodeling company being recommended by ChatGPT, Gemini, and Claude — or would you even know if it was? In this episode of the Contractor Growth Network podcast, Logan sits down with Patrick Sculley, CGN's in-house SEO lead, to walk through a 90-day plan for getting cited in AI search. They start with the basics — what "cited" actually means, why personalization is making AI results different for every searcher, and why the old SEO formula of "more reviews + more backlinks = trust" doesn't hold the same weight anymore. Then they break the 90 days into three sprints. Days 1–30: run a visibility audit, fix your service pages and About page, and figure out what the LLMs already know about you. Days 31–60: build first-party content — call recordings, FAQs, cost articles, project pages, and YouTube videos that AI can pull from. Days 61–90: spread your influence beyond your own website with reviews on Houzz and Angie, Reddit answers, association memberships, and press mentions. The conversation also gets into CGN's "client brain" — the system we've been building so that every blog, page, and ad we write for a client is sourced from their actual transcripts, calls, and brand voice instead of generic keyword targeting. If you've ever opened ChatGPT, asked "who's a good remodeler in my area," and not seen your name come up — this episode lays out the exact 90-day path to fix that.

Clear roles create better projects. It's a simple idea, but for most remodelers, it's hard to execute. Kyle sits down with Mark Gill of On The Mark Advisory to talk about why so many remodeling companies stay stuck in owner-centric chaos and what it takes to build a team that doesn't rely on the owner to solve every problem. They dig into accountability, cleaner handoffs between sales and production, and how stronger systems help eliminate fires before they start. If you've ever felt like your team is helping but you still carry all the pressure, this episode is for you!Explore real client results and case studies at Contractor Growth Network Results, learn how they help remodelers build marketing that works at Contractor Growth Network, and check out their Podcast for weekly insights designed to help remodelers grow smarter.Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!Key TakeawaysClarity of roles is the cornerstone of accountability.Moving from hero-centric to system-driven operations unlocks scalability.Quality of handoffs between sales and production determines profitability more than sales success.Proactive process governance and escalation plans keep the business on track.Building accountability ecosystems transforms business culture and results.Systematic responsibility reassignment leads to business freedom and scalability.Involving production during design approval ensures a solid foundation.Chapters00:00 Introduction and Personal Connections03:49 Mark's Professional Journey05:18 Owner-Centric vs. Team-Centric Models09:26 Defining Responsibilities in Teams13:55 The Importance of Accountability17:31 Streamlining Processes for Efficiency21:58 The Handoff Process in Construction24:54 Involving Production Teams Early27:11 The J Curve of Change32:47 Establishing Clear Expectations38:10 Conclusion and Key Takeaways43:17 Introduction to the Remodelers on the Rise Show

What's the one thing in your business you wish could be automated? In this episode of the Contractor Growth Network podcast, Logan sits down with Eric Fortenberry — founder and CEO of JobTread — to dig into how AI is reshaping the way contractors run their businesses, and where the real risks are hiding underneath the hype. JobTread just rolled out a feature that lets contractors connect their own AI model directly into their JobTread account, and within two weeks over 1,500 users had spun up Claude and wired it in. Eric walks through what's working, what's blowing up in people's faces (one client accidentally exposed every customer's contact info, another leaked their Google Places API key and started racking up charges), and how to think about AI as a 65–75% tool rather than an easy button. The conversation hits estimating, hiring, customer service, MCP integrations, the future of search, and why $100/month for Claude is the most underpriced employee you'll ever hire. If you've been watching AI from the sidelines wondering whether to dive in — or you're already deep and worried you're moving too fast — this episode will help you figure out where to push the gas and where to tap the brakes.

Most remodelers don't have a revenue problem, they have a clarity problem. Kyle and Chris Anderson unpack how to get a handle on your numbers, set meaningful profit goals, and make smarter decisions day to day. Plus, what separates a good bookkeeper from one that actually helps you grow.If you're curious to learn more about Monthend and how they help builders and remodelers, head over to their website and take a look.Explore real client results and case studies at Contractor Growth Network Results, learn how they help remodelers build marketing that works at Contractor Growth Network, and check out their Podcast for weekly insights designed to help remodelers grow smarter.Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!TakeawaysFocus on cash, not just profitSet clear goals to guide decisions and build disciplineWork backward from goals into actionable stepsUse micro goals and a win or learn mindset to improvePrioritize industry specific expertise and accountability in financialsUse construction specific systems and stay actively involved as the ownerChapters00:00 The Journey Begins: Chris Anderson's Backstory06:20 Understanding Monthend: Goals and Financial Tracking08:06 Cash Consciousness: The Importance of Financial Awareness11:18 Setting Goals: The Path to Financial Success14:13 The Discipline of Planning: Achieving Business Goals22:28 Financial Statements: Key Tools for Business Owners37:22 Evaluating Accountants: Finding the Right Financial Partner

In this episode of the Contractor Growth Network podcast, Logan sits down with Jef Forward—founder of Forward Design Build Remodel—to unpack what it really looks like to build a remodeling business from the ground up… the hard way. Jef shares the unfiltered story of his first five years in business—projects going months over schedule, losing money, taking on debt, and nearly reinforcing every negative stereotype about contractors. But instead of quitting, he used those failures as the foundation for what would become a 40+ person design-build firm. From digging out of financial holes (having just $0.16 for every $1 owed) to learning how to price correctly, hire the right people, and step into leadership, Jef walks through the exact inflection points that transformed his business. He also shares how joining a peer group, embracing sales training, and building a leadership team allowed him to finally step out of the day-to-day and start thinking about the long-term future of the company. If you're feeling stuck, underpaid, or overwhelmed in your remodeling business, this episode is a powerful reminder that the breakthrough often comes after the lowest point—and that building the right systems, team, and mindset can completely change your trajectory. Key Takeaways Failure Early Can Be Your Greatest Advantage → Jef's first two projects lost money, ran late, and delivered poor client experiences. → Those early failures forced him to rethink everything—and ultimately built a stronger foundation. You Can't Outwork a Broken Business Model → Working more hours didn't fix his problems—it just prolonged them. → Real progress came from learning how to price correctly and understand financials. Know Your Numbers (Or They'll Control You) → Discovering he had only $0.16 for every $1 owed was a turning point. → Understanding financials like profit, WIP, and job costing changed everything. Hiring Isn't About Talent—It's About Fit → Early hires were based on skill, not alignment, leading to poor team cohesion. → Building a strong culture became the foundation for long-term growth. Sales Is About Asking Better Questions, Not Pushing Harder → Jef initially resisted sales training due to fear of being "salesy." → Learning how to guide conversations and uncover client needs transformed his close rate. Delegation Is the Gateway to Growth → Growth didn't happen until Jef stopped doing everything himself. → Hiring designers, estimators, and project teams allowed him to focus on leadership. Recessions Reward Decisive Leaders → During 2008, Jef made early, tough decisions that kept the business alive. → Lean operations actually made the company more profitable during that time. Your Role Must Evolve as the Business Grows → From carpenter → operator → leader → coach → Each stage requires different skills and mindset shifts. Transparency Builds Stronger Teams → Sharing personal struggles (like his wife's cancer diagnosis) created trust and unity. → Giving the team ownership and permission to fail led to one of their best years. The End Goal Isn't Just Growth—It's Sustainability Without You → Jef is now focused on building leaders and planning his eventual exit. → Long-term success means the business can thrive without the owner.

In this episode of Remodelers on the Rise, Kyle Hunt talks with Shawn Billings of Credible Construction about how simple KPIs can create clearer accountability and better communication within a remodeling business. They walk through practical examples of what to track, how to build basic scorecards for your team, and why starting with just a few measurable actions can lead to stronger systems, less chaos, and better results over time.Explore real client results and case studies at Contractor Growth Network Results, learn how they help remodelers build marketing that works at Contractor Growth Network, and check out their Podcast for weekly insights designed to help remodelers grow smarter.Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!Key TakeawaysBuilding accountability through visible KPIs transforms team management from conversational to measurable.The most impactful KPIs are few but strategically chosen, focusing on actions that cause the majority of results.Routine, disciplined framing of meetings around key KPIs and wrap-up reflections unlocks continuous alignment and improvement.Proactive schedule and task updates, especially in construction, are the backbone of reducing chaos and stress.KPIs should be participatory; involving team members in defining and owning metrics increases commitment and accuracy.Starting small with one or two simple KPIs and iterating promotes sustainable adoption over overwhelming benchmarks.Incremental progress builds confidence and habit, making KPI integration natural rather than burdensome.Chapters00:00 The Importance of Delegation04:52 Building a Strong Team11:39 Customer Success Management14:02 Weekly Team Meetings and Structure17:40 Hiring Strategies and Improvements21:44 Key Performance Indicators (KPIs) in Construction31:42 Project Scheduling and Planning40:12 Tracking Customer Interactions46:16 Performance Tracking for Team Members

In this episode of the Contractor Growth Network podcast, Logan sits down with Bryan Sebring—owner of Sebring Design Build—to unpack what it really looks like to start over from scratch. After building a nearly $3M design-build company over 20+ years in Illinois, Bryan made a bold decision: relocate his entire life and business to Franklin, Tennessee. No team. No clients. No local reputation. Just experience. Bryan shares what changed the second time around—from how he structured his business and hired his team, to the mindset shifts that allowed him to hit similar revenue with fewer, better projects. If you've ever wondered what you'd do differently if you could start over, this episode is a masterclass in building smarter, not just bigger. 00:00 — Why Bryan chose to restart a successful business from scratch 04:00 — What Sebring Design Build was known for in Illinois 10:00 — The reality of moving markets and starting over 18:00 — How experience changed his pricing and sales approach 26:00 — Hiring lessons: slow down to speed up 33:00 — Building the right team (and avoiding past mistakes) 40:00 — What stayed the same vs. what changed in his process 47:00 — Projects he refuses to take on (and why) 52:00 — Marketing from zero: reviews, SEO, and positioning 58:00 — Designing a luxury client experience 01:05:00 — The role of peer groups in scaling smarter 01:09:00 — Final advice for remodelers starting or restarting

In this episode, Kyle sits down with Talyah Hayward of Tidely to talk about using AI and automation in a remodeling business without overcomplicating things. The conversation focuses on simplifying systems, reducing noise, and being intentional about what's worth automating so technology actually saves time instead of creating more work. Tide-ly helps contractors and trades get organized and build systems for growth through smart processes, AI automation, and practical business organization so their companies can scale without overwhelm. See services offered here.  ----- This episode features a real remodeler success story from Contractor Growth Network. Joe Frei, a remodeler in Tucson, Arizona, shares how his business consistently ranks at the top of Google and generates consistent remodeling leads while working with a marketing partner focused on long term growth. Explore real client results and case studies at Contractor Growth Network Results, learn how they help remodelers build marketing that works at Contractor Growth Network, and check out their Podcast for weekly insights designed to help remodelers grow smarter. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Minimizing software is crucial for efficiency. Streamlining processes can save significant time. AI can enhance productivity in remodeling businesses. Balancing automation with personal touch is essential. Leadership commitment is key to implementing new systems. Understanding the fear of change is important for team buy-in. Consistent training and support help in adopting new tools. Financial automation can drastically reduce bookkeeping time. Marketing strategies can be improved with AI assistance. It's important to evaluate the purpose of new tools before implementation. ----- Chapters 00:00 Introduction and Connection 04:03 Streamlining Processes in Remodeling 07:12 The Role of AI in Remodeling Businesses 09:59 Automation Strategies for Efficiency 13:10 Practical Examples of Automation 15:59 Enhancing Client Communication and Follow-Up 21:38 The Importance of Calendar Management 22:28 Automation vs. Personal Touch in Business 26:12 Embracing Technology in the Trades 29:27 Consistency in Implementing New Systems 32:11 Financial Management and Automation 34:37 Creative Uses of AI in Marketing 35:23 Identifying Ideal Clients for Tidely

In this episode of Remodelers on the Rise, Kyle sits down with Savannah Thomas of Seabrook Design Company to break down how virtual design can strengthen your entire remodeling process. They explore why detailed upfront planning protects your margins, shortens timelines, and keeps clients happier. Savannah walks through her simple plan bid build approach, how remodelers gather accurate as built information, and the value of weekly check ins to keep projects moving. They also dive into the pros and cons of in house versus outsourced design support and share practical ways remodelers can lighten the load without adding full time overhead. Curious about how Seabrook Design Co. might support your projects? Take a look at seabrookdesignco.com. ----- Looking to get clarity on your 2026 marketing? Contractor Growth Network is hosting a free webinar on Thursday, December 11th at 2 p.m. Eastern: Build Your Remodeling Company's 2026 Marketing Playbook. It's designed for remodelers who want to stop guessing and start building a real marketing strategy.  Save your spot at ContractorGrowthNetwork.com/playbook. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Contractor Growth Network helps remodelers attract the right leads. Effective communication is key to successful remote design. Upfront design work can prevent issues during construction. Savannah's team can adapt to various client needs and budgets. Detailed selection sheets streamline the decision-making process. Regular check-ins with clients keep projects on track. Understanding client dynamics enhances the design process. Remote design can be just as effective as in-house work. Collaboration with local vendors is essential for remote design. Investing in design can lead to happier clients and better margins.   ----- Chapters 00:00 Introduction to Communication in Design 00:06 Phases of Design and Drafting 19:54 The Value of Detailed Drawings 22:46 Simplifying the Selection Process 24:46 Streamlining Client Selections 26:30 Effective Communication with Clients 28:17 The Importance of Regular Meetings 30:09 Assigning Homework to Clients 31:47 Pros and Cons of In-House vs. Outsourced Design 33:28 Navigating Client Control and Trust 37:05 Combining Virtual and In-Person Selections

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down what it takes to build a memorable, recognizable remodeling brand in your community—before prospects are even ready to hire. From truck wraps to social media ads, they walk through the most common "top of funnel" marketing strategies, explain when to use them, and how to measure impact over time. If your goal is to become the remodeler people think of first, this episode is your blueprint. Key Topics: Understanding the marketing funnel and where branding fits Truck wraps, yard signs, and how they signal trust Why remodelers should use social media—even without going viral The new way Meta ads work (and why they're easier than ever) The role of email marketing in nurturing leads Direct mail that doesn't feel like junk Trade shows, magazine ads, and when (and when not) to use them How to measure success when ROI isn't immediate

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google's AI Overviews shifting how search results are delivered, contractors who rely on organic leads can't afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what's working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send users to your site by default. If you've heard phrases like “zero-click search” or “retrieval augmented generation” and don't know how they affect your marketing, this is the episode to listen to. Free Webinar Link: Logan is hosting a free live webinar on November 6, 2025 at 2:00 PM EST to go even deeper on this topic—with tactical examples and live Q&A.

In this episode of Remodelers On The Rise, Kyle sits down with behavioral scientist Dr. Kurt Nelson to explore what great leaders say — and how they say it. From the psychology behind effective communication to the science of motivation and behavior change, this episode is packed with insights remodelers can use to lead with more clarity and influence. Whether you're guiding a team, communicating with clients, or trying to build a strong company culture, you'll take away practical tools that make your leadership more impactful. ----- Ready to stop guessing and start growing? Visit Contractor Growth Network to see how they help remodelers like you build marketing that works. And for weekly insights that actually move the needle, tune into their podcast: https://www.contractorgrowthnetwork.com/podcast/ Want to hear more about Contractor Growth Network in action? Check out our June episode, Moving Beyond DIY Marketing. In it, Peter Ranney from RanneyBlairWeidmann shares why he trusted CGN and how they helped his website generate more referral-quality leads for his Design Build Firm. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Effective communication involves understanding both the sender and receiver. Framing messages positively can significantly impact engagement and motivation. Concrete language is more effective than abstract language in leadership. Filling in uncertainties is crucial to prevent negative assumptions. Positive thinking can lead to a more joyful and productive work environment. Emotions are contagious; a positive leader fosters a positive team. Intentional communication requires thoughtfulness and preparation. Self-talk influences our perception and response to challenges. Understanding behavioral science can enhance leadership effectiveness. Celebrating milestones can strengthen community and engagement. ----- Chapters 00:00 Introduction to Behavioral Science in Leadership 04:03 The Importance of Effective Communication 06:44 Framing Communication for Impact 09:49 Empathy and Understanding in Leadership 12:48 The Power of Self-Talk and Reframing 16:01 Concrete vs. Abstract Language in Communication 22:46 The Power of Concrete Language 28:52 Filling in Uncertainty 37:55 The Impact of Positive Thinking

In this episode of Remodelers on the Rise, Kyle sits down with his son, Thomas Hunt, for a candid and entertaining conversation about what it's like to run a painting business at just 19 years old. From cold calls and hiring friends to the unforgettable moment when his crew painted the wrong house, Thomas shares the highs, lows, and hard-earned lessons of managing a $100K student-run business. Whether you're mentoring young leaders, running a seasonal crew, or just need a reminder that mistakes can still lead to momentum, this episode is packed with practical insights and a few laughs along the way. ----- Ready to stop guessing and start growing? Visit Contractor Growth Network to see how they help remodelers like you build marketing that works. And for weekly insights that actually move the needle, tune into their podcast: https://www.contractorgrowthnetwork.com/podcast/ Want to hear more about Contractor Growth Network in action? Check out our June episode, Moving Beyond DIY Marketing. In it, Peter Ranney from RanneyBlairWeidmann shares why he trusted CGN and how they helped his website generate more referral-quality leads for his Design Build Firm. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Kyle was inspired to join Student Painters after a class talk. The interview process was extensive and professional. Marketing is crucial for success in the painting business. Sales techniques involve building rapport with clients. Support from mentors is invaluable in entrepreneurship. Failures can lead to significant learning experiences. Time management was a key area of growth for Kyle. The trades offer valuable career opportunities. Kyle's summer experience boosted his confidence in business. Entrepreneurship can be a viable path for young people. ----- Chapters 00:00 Introduction to the Hunt Family Dynamics 03:58 Thomas's Journey with Student Painters 07:11 The Preseason: Training and Preparation 09:54 Marketing Strategies and Insights 13:20 Sales Techniques and Relationship Building 16:07 Support from Young Entrepreneurs Across America 25:20 Reflections on the Summer Experience 26:49 The Lightning Round Begins 28:28 Epic Failures and Lessons Learned 31:46 Building Rapport and Overcoming Challenges 32:13 Self-Discovery Through Hard Work 33:37 Revenue Goals and Business Realities 35:31 Struggles with Team Management 36:55 The Importance of Organization 39:06 Understanding the Value of Hard Work 41:24 Reflections on College vs. Real-World Experience 43:20 Gaining Confidence in Entrepreneurial Skills 46:32 Perceptions of the Trades Among Peers 51:43 Final Thoughts and Reflections

In this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner take you back to the foundation of all successful marketing: understanding your ideal client and crafting a unique selling proposition. Building on the six-step framework from episode #466, they explain why these first two steps matter most—and how getting them wrong can make every marketing dollar less effective. Episode Breakdown 00:00 – Why Ideal Client & USP Come First Why every strategy starts with clarity on who you serve and what you uniquely offer. 06:13 – Balancing Aspirational vs. Current Clients Why you can't skip straight to high-end dream projects, and how small wins build your reputation and portfolio 15:42 – The Questions You Should Ask What to ask clients (and your team) to uncover patterns, motivations, and pain points. 27:11 – Bright Spots and Proof Points How to capture what clients loved most and turn that into marketable proof. 46:28 – Turning Fears into Marketing Messages Translating client concerns about design, budget, or timeline into trust-building content.

Most remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it's costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN's 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you're stuck chasing low-quality leads or struggling to stand out in a competitive market, this conversation will help you build a marketing foundation that consistently attracts your ideal clients. Show Notes What You'll Learn in This Episode: Why most remodelers' marketing fails before it even starts The danger of skipping foundational steps (and how to fix it) How to identify your exact stage in the marketing journey The two pieces every strategy must start with: Your Ideal Client Avatar Your Unique Selling Proposition (USP) Real-world examples of contractors who lost jobs—or missed ideal clients—because their messaging missed the mark How to confidently decide your next step so you stop guessing and start growing Who This Episode Is For: Remodeling contractors—especially those in high-end markets—who want to stop wasting marketing dollars, attract their ideal clients, and grow with a strategy that works one step at a time.   Resources & Links Mentioned: Learn more about Contractor Growth Network: https://contractorgrowthnetwork.com

In this episode of the Contractor Growth Network podcast, Aaron Horner breaks down why most contractors get “About Us” pages and testimonials totally wrong. Aaron explains the difference between real storytelling and a random list of facts, how to make your client the hero of the narrative, and how strategic storytelling can attract high-end clients, justify premium pricing, and set you apart from every “average contractor” in your market.

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Peter Rainey, co-founder and managing partner of Ranney Blair Weidman, to unpack their unique and refined pre-construction process. Peter walks through how his team shifted from traditional estimates and disjointed design experiences to a highly structured, 100-page client journey that establishes trust, transparency, and efficiency. By controlling the design narrative, focusing on true client advocacy, and emphasizing clear expectations, Ranney Blair Weidman now delivers high-end remodels with alignment and clarity from start to finish. Key Takeaways: The Shift from Outsourced Design to Full Ownership Early in their journey, Peter's team relied on external designers, often leading to miscommunication, delays, and poor client outcomes. The transition to a fully integrated design-build approach allowed them to control timelines, eliminate misalignment, and focus on client experience. Start the Sales Process in the Living Room, Not the Kitchen Instead of jumping straight into measurements, Peter initiates consultations in the living room to foster creativity and uncover the client's real problems. This sets the tone for trust, collaboration, and bigger-picture thinking beyond surface-level design requests. The Power of the Project Summary Letter After the in-home consultation, Peter presents a formal, typed letter on letterhead recapping client frustrations and goals. This old-school touch confirms the client feels heard, sets expectations, and serves as the north star for all design decisions moving forward. 100-Page Process Document Builds Trust Through Transparency At the showroom, clients are walked through a highly visual and interactive document showing past projects, pricing structure, punchlists, and processes. This immersive experience shifts the conversation from price anxiety to partnership and problem-solving. Design to Solve, Not to Budget Ranney Blair Weidman focuses first on solving problems through creative design, not fitting within arbitrary budgets. Pricing is presented by area with modular options, giving clients control over scope while preserving the integrity of the design. Memorable Quotes: “We're not designing to a budget. We're designing to solve your problem.” “If they don't want to follow our approach, we are not the right fit for them.” “Quit trying to save the client money. That's not our job. Our job is to present options.” Actionable Advice: Control the Narrative Avoid being just another bidder. Guide clients through a structured process that builds trust and reinforces your authority as the expert. Start with a Conversation, Not a Tape Measure Begin in a neutral space like the living room to hear their story before inspecting the space. This approach unlocks deeper insights and establishes rapport early. Document What You Hear Use a project summary letter to confirm and reflect back what clients said during your visit. This builds confidence and becomes the foundation of your design strategy. Provide Options, Not Ultimatums Break pricing into modular packages or room-by-room breakdowns. Allow clients to see the value and make decisions collaboratively without feeling boxed in.

In this episode of the Contractor Growth Network podcast, Sean Holleran and SEO expert Patrick dive into how AI is reshaping search—and what that means for contractors relying on SEO. They break down the shift from traditional keyword ranking to AI-powered answer engines like ChatGPT and Google's AI Overview, and explain how to structure your content to still get found. Whether you're wondering if Google is dead (it's not) or how to optimize for tools like Perplexity and Bing, this episode will help you stay ahead of the curve. Key Takeaways AI Search Is Changing the Game Google and ChatGPT are rewriting how people search: AI now scans for concise answers, not full-page rankings. Questions and paragraph snippets matter more than ever. It's no longer just about clicks—being the answer is the goal. Concise Answers Beat Long-Form Hooks Content must lead with the answer: Gone are the days of slow storytelling intros. Start with the clear, factual response—then build context. This helps tools like Google AI and ChatGPT surface your content. Google Isn't Dead, It's Adapting Despite the hype, traditional SEO still matters: Google still dominates local and service-based searches. Schema, page speed, links, and on-page SEO are still relevant. Now it's about blending classic SEO with AI-readiness. Search Everywhere Optimization It's no longer about ranking on one platform: Get reviews on Bing, Angi, Houzz, and Facebook—not just Google. Claim and optimize your Bing Places listing. YouTube videos (with transcripts) are also being surfaced in AI answers. AI Loves Structure and Fresh Data Make your content AI-scannable: Use schema markup to define FAQs, videos, and pages. Replace large paragraphs with bullet points or tables. Update outdated blog posts for relevance and accuracy. Memorable Quotes “If you're not found everywhere, you're not really found at all.” “The best answer wins now—not the biggest website.” “Google isn't dead. It's just changing the rules—and fast.” Actionable Advice Rewrite for Answers: Lead with a concise answer before diving into storytelling. Use Schema Markup: Help AI interpret your FAQs, videos, and images. Diversify Reviews: Get client reviews across Google, Bing, Angi, and Houzz. Update Your Old Content: Refresh data, fix broken links, and add question-style headings. Test It Yourself: Search on ChatGPT, Google AI, and Perplexity as if you're a client. Meta Description: SEO is changing fast. Learn how AI tools like ChatGPT and Google SGE are shifting search—and how to adapt your content to keep showing up and driving leads.

Who is your next hire, and why? In this episode of Remodelers On The Rise, Kyle Hunt tackles this critical question! Learn how to evaluate your current and future org charts, identify bottlenecks, and make hiring decisions based on strategy—not guesswork. Whether you're considering a designer, bookkeeper, or office assistant, Kyle shares real client stories and actionable advice to help you hire with confidence and clarity. Plus, discover why knowing your numbers is key to making it all work financially. ----- Today's episode is sponsored by Contractor Growth Network. Discover how to build a brand that stands out at contractorgrowthnetwork.com. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Create your current org chart to visualize roles. Identify bottlenecks in your business processes. Consider hiring an office manager to handle low-value tasks. Evaluate the need for a designer to streamline projects. Understand the financial implications of new hires. Strategically plan for future hires based on business growth. Don't rely solely on referrals for business growth. Know your numbers to make informed hiring decisions. Consider part-time hires as a step towards growth. Your team is essential for the success of your business. ----- Chapters 04:13 Creating Your Current Org Chart 09:40 Identifying Your Next Hire 17:36 Strategizing for New Positions 21:33 Conclusion and Call to Action

In this episode,Logan Shinholser interviews Dr. Anna Hunter, Director of Learning & Development at JobTread, to unpack how human behavior directly impacts digital adoption in construction companies. Anna explains why technology is only as effective as its implementation, how to create true team buy-in, and how contractors can avoid wasting thousands on unused tools. The conversation dives into key behavioral strategies like building software champions, structuring healthy incentives, and identifying root problems before investing in tech. With practical analogies and tactical steps, this episode bridges the gap between strategy and psychology in software rollout. Key Takeaways: Clarity Comes Before Software Before adopting software, companies need to clearly define their core operational problems. Jumping into tech without this clarity often leads to frustration and failure. The Champion Model Works Successful tech rollouts often rely on "champions" — team members who believe in the software and lead by example. Identifying the right personality types for this role (not just the loudest volunteer) is crucial. Start with the Team, Not the Tool The most effective companies get their teams involved in diagnosing problems and shaping processes before software ever enters the picture. Top-down mandates often backfire. Incentives Should Match the Culture Incentivizing new habits (like filling out daily logs) can work, but it must be tied to accountability. Small, visible rewards can spark pride and momentum, especially when tied to public progress tracking. Staged Rollout vs. All-In: Choose Wisely Rolling out software can happen gradually or all at once, but both approaches require preparation, peer support, and leadership alignment. Owner's Role: Understand and Translate Leaders don't need to be tech experts, but they do need to understand the software well enough to explain its value to their team — and to calm fears about being replaced. Memorable Quotes: “Software is only as good as how much you use it.” “Jumping into tech without clarity just means you're scaling chaos.” “You're not rushing adoption—you're building belief.” Actionable Advice: Define the Real Problems First: Use tools like whiteboards or flowcharts to uncover root causes before selecting a solution. Nominate the Right Champion: Identify someone who is both tech-comfortable and respected by the team—not just the loudest person in the room. Use Live Incentives: Create transparent incentive systems that track progress publicly and build pride over time. Start Small or Go All-In — But Plan Either Way: Whether you're doing a phased rollout or flipping the switch company-wide, preparation is key to success. Learn more about JobTread : https://www.jobtread.com/

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Kyle Hunt, remodeling business coach and founder of Remodelers on the Rise. Kyle breaks down his signature "Remodelers Roadmap"—a six-system framework designed to simplify and strengthen every core aspect of a remodeling business. From financials and marketing to people and operations, Kyle shares actionable advice and mindset shifts that help remodelers move from chaos to clarity in their business strategy. Key Takeaways: Start with Strong Financials Kyle emphasizes that a healthy remodeling business begins with financial clarity: Understand job costing, gross vs. net profit, and pricing strategy. Establish a solid financial foundation to support sustainable growth. Avoid burnout by making your business serve your life—not the other way around. Marketing Isn't Optional—It's the Engine Kyle shares how too many remodelers treat marketing like a side task instead of a strategic priority: Every business owner must be a student of marketing—even if they're not executing it directly. Build a clear marketing plan and pair it with a defined budget. Track lead sources consistently to make data-backed decisions. Sales Requires a Repeatable Process A wishy-washy sales approach leaves clients confused and kills conversion: Define your “This is how we work” process in 3–5 clear steps. Display your sales process on your website and reinforce it in person. Charging for design becomes easier when clients understand the value and flow. Production Is About More Than the Build Kyle urges remodelers to elevate the client experience from day one on the job site: Pre-construction meetings are essential to set expectations and avoid surprises. A systematic “final 5%” process ensures projects end as strong as they start. Communication, cleanliness, and consistency are critical soft skills on the job. Your People System Drives Your Success The quality of your remodeling business is directly tied to the quality of your team: Empower team members with 1-on-1s, leadership development, and capacity checks. Great leaders create space for others to lead—inside and outside their roles. “Your people are more important than your profit margin.” Operations Aren't Just Software—They're Structure Behind-the-scenes systems create forward momentum: Use software to track jobs, log daily updates, and align estimating with accounting. Establish a meeting cadence with clear agendas, action steps, and timekeeping. Effective meetings are a business unlock—and a leadership responsibility. Memorable Quotes: “If you're wondering why your remodeling business feels so hard—it's because it is hard.” “Don't try to implement five things halfway. Pick one thing and really implement it.” “The quality of your remodeling business will never outpace the quality of your people.” Actionable Advice: Identify Your Starting Line: Before tackling all six systems, get clear on time management, pricing, and financial health. Document Your Sales Process: Put it in writing, share it online, and walk clients through it every time. Run Better Meetings: Prepare agendas, assign timekeepers, and prioritize action over updates. Track Marketing Sources: Don't just “feel” like something works—measure it. Choose the Next Right Thing: Focus on one area, implement fully, and move forward with momentum.

In this episode of Remodelers on the Rise, Kyle sits down with Mason and Andy to unpack the lessons they've learned growing their remodeling business. From building a solid online presence to navigating the shift toward higher-end projects, they share what's working—and what's not. You'll hear real talk about marketing strategies, hiring the right team, improving sales processes, and why narrowing your focus can actually help you scale. If you've ever wondered how to grow smarter (not just bigger), this episode is packed with practical insights every remodeler can apply. ----- Today's episode is sponsored by Contractor Growth Network. Discover how to build a brand that stands out at contractorgrowthnetwork.com. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways The importance of a strong online presence and branding. Utilizing Google reviews to enhance credibility. Narrowing project focus can streamline operations. Strategic partnerships can lead to larger projects. Consistent marketing efforts are crucial for growth. Enhancing client experience can lead to repeat business. Effective communication with past clients is key. Evaluating marketing tactics for better ROI is essential. Hiring strategies should align with business growth goals. Improving the sales process can increase conversion rates. ----- Chapters 00:00 Introduction to Welcome Home Remodeling 04:09 Mason and Andy's Journey in Remodeling 06:57 Marketing Challenges and Opportunities 10:02 The Importance of a Strong Online Presence 13:07 Enhancing Client Experience and Engagement 16:02 Strategic Partnerships for Growth 19:05 Narrowing Focus for Better Results 22:03 Understanding SEO and Google Ads 25:11 Transitioning to Higher-End Projects 28:39 Evaluating Marketing Strategies: Trade Shows vs. Digital 32:01 Enhancing Sales Processes for Better Client Engagement 33:55 Hiring Strategies: Balancing Experience and Growth 37:33 Narrowing Focus for Training and Efficiency 40:29 Identifying Bottlenecks in Growth 44:02 Key Takeaways and Future Directions

In this episode of the Contractor Growth Network podcast, Logan Shinholser talks with Todd Dawalt, founder of Construction Leading Edge and host of The Construction Leading Edge Podcast. Together, they dive into the dangerous trap many contractors fall into, doing “just enough to start” (JETS)—and why that mentality holds businesses back from sustainable growth. Todd shares how building robust pre-construction systems, documenting processes, and creating real clarity in communication can make the difference between chaos and control on a jobsite. Drawing from his years of coaching and consulting with construction companies, Todd walks through tactical strategies for increasing profitability and how simple documentation can solve major business problems. Whether you're a one-man band or running a team of 100, this episode is packed with insights that will help you stop winging it and start winning. Key Takeaways The JETS Mentality is Holding You Back Doing “just enough to start” creates costly mistakes and jobsite chaos. Companies need to operate with a mindset of clarity, not improvisation. Documented Systems Drive Profitability Contractors often mistake “it's in my head” for a system. Writing things down can solve 80% of common construction business problems. Pre-Construction is Where the Money Is Made Profits are built (or lost) before the job even begins. Pre-construction systems reduce change orders, stress, and delays. Turn Chaos into Predictability Without structure, your team will make up their own rules. Checklists, job books, and templates create consistent results. Leadership Isn't About Hustle—It's About Systems Business owners need to graduate from “doer” to “leader.” Building systems empowers your team and removes dependency on you. Memorable Quotes “Chaos is expensive—clarity is profitable.” “You don't rise to the level of your goals; you fall to the level of your systems.” “Documenting your process is the cheapest, fastest way to fix most of your problems.” Actionable Advice Start with one system. Pick one process you repeat often and document it. Replace tribal knowledge. Get everything out of your head and onto paper. Build a job book. Give your team a standard package of information for every job. Focus on pre-construction. Nail the planning phase before picking up a hammer. Lead with clarity. Create systems that enable your team to win without you.

In this episode of Remodelers On The Rise, Kyle sits down with Matt Jenkins from MJ Kitchen and Bath to explore how remodelers can streamline their sales process using smart technology and client-first strategies. Learn how Matt uses new tools to improve efficiency, personalization, and the client experience from the first contact all through the process. Matt also shares how their showroom supports faster design decisions, builds trust, and elevates marketing efforts. From leadership and team culture to business strategy and community support, this conversation is packed with actionable insights for remodeling professionals focused on growth! ----- Today's episode is sponsored by Contractor Growth Network. Discover how to build a brand that stands out at contractorgrowthnetwork.com. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Listening to podcasts is a great start for learning. Implementing technology can streamline the sales process. Personal touch is crucial in client interactions. A showroom enhances credibility and efficiency. Focusing on specific project types can improve business success. Team culture and leadership are essential for growth. Celebrating wins can boost team morale. Regular meetings with the team are necessary for success. Community engagement fosters growth and learning. Continuous improvement is key in the remodeling industry. ----- Chapters 00:00 Introduction to Matt Jenkins and MJ Kitchen and Bath 07:06 Transforming the Sales Process with Technology 12:59 Personalizing Client Interactions 18:45 Streamlining Design and Selection Process 22:51 Finding Your Niche in Remodeling 24:59 The Value of a Showroom 29:10 Leadership and Team Culture 37:01 Final Thoughts and Community Engagement

In this episode, Kyle Hunt breaks down the essentials of tax planning for remodelers, sharing insights and strategies to understand and optimize the taxes you pay. Using his practical tax planning worksheet as a guide, Kyle covers key topics like tax brackets, deductions, S-Corp benefits, and the Qualified Business Income deduction—arming you with the knowledge to manage your biggest expense with confidence. Download the worksheet here and start taking control of your tax strategy today! Today's episode is sponsored by Contractor Growth Network. Discover how to build a brand that stands out at contractorgrowthnetwork.com. -----  Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ---- Takeaways Understanding taxes is crucial for business owners. Regular meetings with your CPA are essential. You should not be surprised by your tax bill. Itemized deductions can significantly reduce taxable income. The tax bracket you fall into does not reflect your overall tax rate. Qualified Business Income (QBI) deductions can lower your tax burden. Planning for taxes should be a year-round activity. Keeping accurate financial records aids in tax preparation. Being informed about tax laws can lead to better financial decisions. Proactive tax planning can alleviate stress during tax season.

In this second half of our interview with AJ Ballantine, discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design!   In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits.  Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key Takeaways: Streamlining sales and design systems. Reducing timelines without sacrificing quality. AJ's actionable tips for contractors.   

This week on The Home Builder Digital Marketing Podcast, Logan Shinholser of Contractor Growth Network joins Greg and Kevin to discuss how home builders can generate more quality referral leads online. https://www.buildermarketingpodcast.com/episodes/247-generating-quality-referral-leads-online-logan-shinholser

In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!

In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian McLean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you're a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don't want to miss!

In this insightful episode of the Contractor Growth Network, host Logan Shinholser talks with Tanner Mullen, founder of DripJobs and owner of a thriving painting company in Florida. Tanner shares his journey in the contracting world and dives into the powerful role automation and technology play in solving the everyday pain points contractors face. Drawing from his real-world experience as a business owner and his expertise with DripJobs, Tanner breaks down how contractors can simplify scheduling, improve client communication, and tackle time-consuming tasks with automation. If you're a contractor looking to streamline operations, grow your business, and deliver exceptional results for your clients, this episode is packed with actionable insights. Join us to learn about game-changing tools and strategies that can help contractors achieve more while working less. Don't miss out on Tanner's tips for sustainable growth, operational efficiency, and making the most out of tech in the contracting space! Check out Drip Jobs here: https://www.dripjobs.com/?utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&gad_source=1&gclid=Cj0KCQiAoae5BhCNARIsADVLzZcx1E5ei-5ovwPkZkB7TBJPOSvVE3ddIUgfDjGmp_ONiYruZPk3pHEaAsuJEALw_wcB

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Chris Lalomia, founder of The Trusted Toolbox, a handyman and remodeling company generating over $3 million annually. Chris shares his journey from corporate life to building a thriving handyman business with 15 employees and how he expanded into the remodeling space. The conversation dives deep into the operational and marketing strategies that helped Chris scale his business, the challenges of balancing handyman and remodeling services, and why staying focused on what you excel at is key to success. Chris also offers practical tips on training employees, managing customer expectations, and navigating industry trends. Tune in to learn how to cross-promote services and grow your business in the home services industry. Keywords: handyman business, remodeling business, home services industry, scaling a business, business operations, contractor marketing, Chris Lalomia, The Trusted Toolbox, business growth, training employees, customer service, contractor podcast.

Uncover the principles of effective marketing for remodelers in this compelling episode of Remodelers On The Rise! Host Kyle Hunt engages in an enlightening conversation with marketing expert Logan Shinholser of Contractor Growth Network, exploring the strategies that can elevate your remodeling business through impactful marketing techniques. From establishing a unique brand identity to mastering the art of creating engaging content, this episode delivers practical insights and actionable advice to enhance your marketing approach. Tune in to gain valuable expertise from Logan Shinholser and propel your business toward growth and success! ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ----- Takeaways Marketing efforts have significantly increased in importance recently. Differentiation is key to standing out in a competitive market. Creating project spotlights can effectively showcase work. Homeowners often need to be excited about remodeling projects. Visual content drives engagement and can lower advertising costs. Building a marketing pipeline is essential for long-term success. SEO and Google Ads are crucial for visibility. Budgeting for marketing should be a priority for remodelers. Social media and video content are vital for engagement. Being proactive in marketing is essential for success.  Chapters 00:00 Introduction to Marketing in Remodeling 02:54 The Importance of Differentiation in Marketing 06:09 Creating Compelling Project Spotlights 09:02 Understanding Homeowner Psychology 11:47 Leveraging Visual Content for Engagement 15:05 Building a Marketing Pipeline 17:57 Effective Use of Marketing Budgets 21:13 SEO and Online Presence 24:03 The Role of Google Ads 26:48 Embracing Short-Form Video Content 30:01 Final Thoughts and Contact Information

In this episode of Contractor Growth Network, host Logan Shinholser sits down with Liz Chism, process and systems mastermind, to talk about her unique approach to creating systems that gets the entire team involved and bought in on the process. Getting the whole team bought into the "why," and then the "how."   0:00:00 How Liz mastered systems in the brewery industry 0:09:11 How to make your systems sustainable for the long term 0:12:54 How to correct without hurting morale 0:14:36 How to team up with your crew against the problem 0:20:09 Creating SOPs as a result of questions to your team 0:23:07 How to handle pushback from the team 0:30:48 The 5 step process to simplify your systems 0:44:44 The easiest way to document changing systems 0:47:40 The biggest takeaway to implement today   

In this episode of Contractor Growth Network, host Logan Shinholser sits down with Kyle Hunt, the mastermind behind Remodelers on the Rise, to explore how contractors can maximize their remodeling profits by adjusting the six key financial dials. Whether you're looking to boost your bottom line, improve cash flow, or streamline your business processes, this conversation is packed with actionable insights that will help you succeed. Kyle shares his years of industry experience and offers practical advice on how to take control of your financials and grow a profitable remodeling business. Don't miss this chance to learn from the best!

In this episode of The Contractor Growth Network, host Logan Shinholser sits down with CGN's SEO expert, Stuart Hendry, to unravel the mysteries surrounding AI's role in search engine optimization. Together, they dive deep into what's genuinely transformative in AI-driven SEO and what's simply marketing buzz. From understanding the latest tools and technologies to practical tips on integrating AI into your SEO strategy, this episode is a must-listen for anyone looking to stay ahead in digital marketing. Whether you're an SEO veteran or just getting started, Logan and Stewart provide valuable insights to help you distinguish between real opportunities and overhyped trends.

Today, Tom's guest is Aaron Horner, Director of Video Marketing at Contractor Growth Network. Aaron explains how powerful storytelling is in the marketing content you create for your business. He also shares how you can bring your current clients into your stories, which makes the content much more relatable to prospects who see your videos on social media. Episode Highlights:[00:00] - Intro[02:00] - The work Aaron does with Contractor Growth Network[04:15] - Storytelling - what is it and how to do it well[06:53] - Examples of stories Aaron and his team tell [10:20] - How CGN plans out the storytelling process with contractors[11:58] - What do they do when they come across people who don't want to be interviewed[12:26] - How to encourage your current clients to be part of the storytelling process[13:20] - Crazy things homeowners have said to Aaron[15:26] - Posting videos through ad campaigns on social media[18:49] - Letting your work speak for itself[20:56] - What to do if you can't create video content yet[21:31] - How to get in contact with Aaron for advice[22:30] - Why Tom wants you to stop half-assing your marketing effortsResources:==Contractor Growth Network: https://www.contractorgrowthnetwork.com/

In this episode of The Contractor Growth Network, Join our host, Logan Shinholser, as he sits down with his father, Steve Shinholser, to explore the secrets behind building successful businesses and maintaining lifelong customers. Steve shares his journey from starting a lifeguard business right out of college to founding Premier Ponds, a company he ran for 20 years. He discusses the importance of customer retention, the lessons learned from his ventures, and the strategies he employed to create businesses that were easy to run and highly profitable. Tune in to hear valuable insights on customer service, business growth, and achieving a win-win situation for both business owners and customers.  

In this episode, Logan Shinholser is joined by Aly Romano, the Director of Website Development at CGN. Aly, who also spearheads client relations, shares her philosophy on creating exceptional client experiences that go beyond the ordinary. Drawing from her rich background in customer service, Aly emphasizes the importance of personal connections and genuine relationships in fostering client satisfaction. She reveals her approach to starting conversations by prioritizing clients' well-being, setting the tone for a journey of growth and collaboration. Aly delves into her experiences in the restaurant industry and her professional evolution within CGN, highlighting her commitment to continuous learning and improvement. Her adeptness at handling challenges with grace underscores her dedication to delivering outstanding service consistently. Logan commends Aly's unwavering dedication and resilience in the face of obstacles. He applauds her proactive attitude towards problem-solving, aligning with CGN's overarching goal of providing exceptional client service. Aly's passion for creating meaningful experiences extends beyond the workplace, reflecting a genuine desire to positively impact lives. Tune in to discover how Aly Romano's commitment to personal impact and genuine relationships is shaping exceptional client experiences at Contractor Growth Network, setting a standard for excellence in client services.   Check out more of CGN! www.contractorgrowthnetwork.com   Aly's Wedding Registry: https://www.theknot.com/us/alexandra-romano-and-michael-kyle-may-2024/registry  

Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/the-contractor-fight PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ Are you feeling stuck in mediocrity in your contracting business, and dream of taking it to new heights of success? If you're looking for the right strategies to make this transformation happen, then this episode is for you! Join Tom for an insightful conversation with Logan Shinholser of Contractor Growth Network as he unleashes the secrets that will take your business from merely “good” to absolutely GREAT! Logan is also the sponsor of Mile High Profit Summit 2023. Today he shares his expertise on how to transform your business through strategic and intentional marketing. In this episode, we talk about… Having a marketing strategy and plan rather than just trying random tactics Differentiating good marketing from great marketing Emotional aspect of marketing and how impatience can hinder success Logan's definition of marketing strategy An example of playing the long game in marketing Things businesses can do to differentiate themselves and build trust with potential customers Resources: The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits! Visit TinyURL.com/MileHighCGN and join us in Denver this September.

Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/estimate-rocket-podcast-1 PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ On this episode of Rocket Your Business for Trade Contractors we are joined by Logan Shinholser of the Contractor Growth Network to talk about what trade businesses can do to build a more cohesive and compelling marketing plan. Many companies want to jump straight to the "attraction" phase of marketing strategy, but Logan discusses reasons why service quality and powerful branding form the foundation for any successful marketing strategy. Getting the Be-Look-Attract sequence out-of-order can have disastrous consequences for your company and can waste a LOT of time and money. Learn how to give the right attention to the right phase of marketing and you'll super-charge your strategy! Learn more about the Contractor Growth Network here!

REGISTER FOR THE SOCIAL MEDIA MASTERCLASS HERE: www.contractorgrowthnetwork.com/social-media-event    Welcome to Learn With CGN, the podcast that brings you insights and knowledge from experts in a variety of fields hosted by Sean David. In today's episode, we're talking all about social media for businesses. Our guest is Mike Kyle, Content Manager for Contractor Growth Network, a digital marketing agency that specializes in helping contractors grow their businesses online. Mike is a social media expert, and in this episode, he'll be sharing his tips and advice on how to use social media effectively for your business. We'll cover the platforms you should be on, how often to post, and how to create engaging content that will help you connect with your audience. Whether you're new to social media or you're looking to take your social media game to the next level, this episode is packed with insights and actionable advice that you can start using today. So grab a pen and paper, and get ready to learn how to use social media to grow your business. If you're interested in learning more about Contractor Growth Network visit our website www.contractorgrowthnetwork.com 

REGISTER FOR THE SOCIAL MEDIA MASTERCLASS HERE: www.contractorgrowthnetwork.com/social-media-event   LEARN HOW WE CAN DO VIDEO FOR YOU: www.contractorgrowthnetwork.com/video-marketing   On today's episode of the Contractor Growth Network podcast, Mike is joined by Aaron Horner and Sean David, the video team at CGN! Aaron and Sean have just come back from 3 weeks on the road with clients and today they share what the past 3 weeks have been like for them! We talk about what makes someone's videos great, the best moments of the trips, and how we prepare to film videos with clients! We hope you enjoy this conversation!

Welcome back to the Contractor Growth Network podcast! Today's episode is Logan's talk at the Mile High Profit Summit where he walks through how to become the go-to contractor in your area no matter what you charge.  The presentation revolves around 3 key points Showcasing your work through high quality photos Demonstrate what it looks like to work with you through video content Become the authority in your space with blog articles If you liked this episode and want to learn more, check out our website! www.contractorgrowthnetwork.com 

Join our video email series! https://diy.contractorgrowthnetwork.com/free-video-marketing-series Welcome back to the Contractor Growth Network podcast! I'm excited to dive into the world of content marketing and how it can revolutionize your contracting company's growth. I share my journey of introducing content marketing to my dad's pond company back in 2014. At that time, content marketing was a relatively new concept, and it was met with skepticism by some team members. However, through dedication and perseverance, I was able to create a culture of content that transformed the company's marketing efforts. One of the most crucial aspects of creating a culture of content is buy-in from the top. As a contracting company owner or marketing leader, you need to wholeheartedly believe in the power of content marketing and lead by example. When your team sees your enthusiasm and commitment, they'll be more inclined to embrace content creation and promotion. But it doesn't stop there. Making content creation easy and accessible for your team is essential for sustained success. I'll share with you the practical strategies I used to get my team on board. By providing clear guidelines and creating a simple form for photo uploads, I made it easy for team members to contribute to our content marketing efforts. Furthermore, I'll emphasize the importance of having a dedicated content creator. When you have someone solely responsible for content production and promotion, it ensures consistency and quality. Having a designated person also allows other team members to focus on their core responsibilities, preventing content creation from becoming an afterthought. The impact of a strong content marketing strategy goes beyond marketing itself. As I'll explain, when your clients see engaging content showcasing your team's expertise and personality, it builds trust and establishes your company as an industry leader. This newfound recognition empowers your team and instills a sense of pride in their work. By the end of this episode, you'll have a clear understanding of how to create a culture of content within your contracting company, making content marketing a central pillar of your growth strategy. So, join me on this journey, and let's unlock the power of content marketing for your contracting business. If you find this episode valuable, please consider leaving a review and sharing it with fellow contractors who can benefit from this game-changing approach. Tune in now and embark on the path to success through content marketing!   www.contractorgrowthnetwork.com

Are you feeling stuck in mediocrity in your contracting business, and dream of taking it to new heights of success? If you're looking for the right strategies to make this transformation happen, then this episode is for you!    Join Tom for an insightful conversation with Logan Shinholser of Contractor Growth Network as he unleashes the secrets that will take your business from merely “good” to absolutely GREAT! Logan is also the sponsor of Mile High Profit Summit 2023. Today he shares his expertise on how to transform your business through strategic and intentional marketing.    In this episode, we talk about…  Having a marketing strategy and plan rather than just trying random tactics Differentiating good marketing from great marketing Emotional aspect of marketing and how impatience can hinder success Logan's definition of marketing strategy An example of playing the long game in marketing Things businesses can do to differentiate themselves and build trust with potential customers   Resources:  The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits!  Visit TinyURL.com/MileHighCGN and join us in Denver this September.   = Contractor Growth Network: https://www.contractorgrowthnetwork.com/   

Welcome back to the Contractor Growth Network Podcast! In this episode, host Logan Shinholser dives into the latest developments in the marketing world and how they relate to your contracting business. Get ready for an insightful conversation on two main topics: Meta's new app, "Threads," and Google's legal action against fake reviews. First up, Logan unpacks Meta's Threads app, which is making waves as the competitor to Twitter. With Elon Musk's takeover of Twitter causing some turbulence, Meta saw an opportunity to step into the business ring. Threads offers a similar interface to Twitter and has already gained over 100 million users within a week. Logan explains why even though Threads may not be the perfect fit for contractors right now, it's crucial to stay aware of its significance, considering the dominant presence of Meta, Facebook, Instagram, and WhatsApp in the online world. Next, Logan delves into Google's fight against fake reviews. He exposes the shady practice of "rank and rent," where scammers manipulate search rankings by creating fake websites and Google business profiles with phony reviews. Google has recognized this fraudulent behavior and is taking legal action to crack down on those involved. Logan warns contractors to be cautious if approached with rank and rent opportunities, emphasizing the importance of building your brand and SEO organically to align with Google's efforts to maintain a trustworthy online ecosystem. In addition to these intriguing topics, Logan shares valuable insights on effectively communicating your company's vision. Drawing from his recent experience at Contractor Growth Network's end-of-quarter meeting, he highlights the impact of visualizing and sharing the company's direction with the team. Discover how a clear vision can foster team morale, engagement, and a sense of purpose. So, if you're a contractor looking to stay ahead of the game, this episode is a must-listen! Tune in to gain valuable knowledge about the Threads app, the importance of authentic SEO practices, and the power of communicating your company vision. Subscribe to the Contractor Growth Network Podcast for more exciting discussions and expert tips on marketing strategies for contractors.   www.contractorgrowthnetwork.com