Podcasts about legalmarketing

What if the fastest way to grow your law firm was not about keeping score but about giving more? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Randy Kessler, one of the most recognized family law attorneys in America. With decades of experience, a national reputation, and a client roster that includes athletes, celebrities, and high-profile figures, Randy has built his practice on something most lawyers overlook: generosity. This conversation reveals why giving first is not only the right thing to do but also the most powerful growth strategy in law. Here's what you'll learn: Why abundance-minded attorneys never run out of opportunities How generosity and referrals have fueled Randy's career and reputation The overlooked habits that attract clients, colleagues, and media attention If you want to build a practice that stands the test of time, start by asking not what you can get but what you can give. ---- Show Notes: 02:24 – Why Randy chose family law and how passion shaped his career 05:35 – Building a practice through generosity, referrals, and showing up 07:53 – The Evander Holyfield story and the power of authentic relationships 09:20 – How media presence built his brand and why availability matters more than perfection 13:04 – Why so many marriages fail and the biggest reasons couples get divorced 17:14 – The emotional side of divorce and how judges really make decisions 19:16 – Why networking and referrals are the foundation of Randy's recurring revenue 22:07 – How giving cases to other lawyers became Randy's most underrated growth strategy ---- Links & Resources: Kessler & Solomiany National Football League Buffalo Bills New Orleans Saints Evander Holyfield Atlanta Hawks Laura Wasser Michael Jordan Magic Johnson Kobe Bryant ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana 121. Ben Crump — Speaking Truth to Power: The Fight for Social Justice in America 19. Harlan Schillinger — The Future of Legal Marketing

In this week's Legal Speak episode, Spotlight Marketing and Branding Co-Founder Danny Decker reveals three steps attorneys and law firm operators can deploy to help attract potential clients via ChatGPT. In addition to explaining a shift in how users seeking legal information are leveraging generative AI, the North Carolina-based marketing expert sat down with Legal Speak co-host Cedra Mayfield to outline the steps litigators can take to help their contact information populate as results to legal inquiries posed in ChatGPT. Hosts: Cedra Mayfield & Patrick Smith Guest: Danny Decker Producer: Charles Garnar  

Publishing a book may feel like an overwhelming project, but for lawyers it can be one of the most effective ways to build credibility, attract new clients, and open doors to new opportunities. In this episode of Counsel to Counsel, host Stephen Seckler speaks with Melanie Herschorn, publisher and book marketing strategist, about how attorneys can transform their expertise into a powerful marketing asset. Melanie draws on her diverse career in journalism, PR, entrepreneurship, and publishing to explain: Why publishing a book can significantly enhance your visibility and authority as a lawyer Common myths that hold professionals back from writing a book — and how to overcome them How long it realistically takes to produce a client-facing book and why length isn't the most important factor The difference between self-publishing, traditional publishing, and hybrid models How to continue marketing your book long after the launch, and whether there's a “statute of limitations” on calling it “new” Creative ways to repurpose book content into social media, podcasts, speaking engagements, and client gifts The role of AI in publishing — where it can help, and where it creates risks Melanie also shares her process for guiding attorneys from concept to published book, and how her clients have seen tangible business growth as a result. If you've been curious about publishing but aren't sure where to begin, this episode will give you the roadmap and inspiration to take the first step

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content world, attorneys and their firms (and all professional services providers and their firms, for that matter), need to be THE DESTINATION for thought leadership in the eyes of their target audiences and not simply A SOURCE of it.In other words, they need to be the Joe Rogan of their practices.Wayne walks through seven high-level considerations attorneys and their firms should keep in mind as they build out their content programs in the hopes of becoming THE DESTINATION for thought leadership for their target audiences.1. Commit to the concept of thought leadership.2. Commit to the idea of owning a niche or owning an industry.3. Create thought leadership consistently.4. Take an omnichannel approach to content creation.5. Consider producing content across the content spectrum.6. Create a content team and staff it appropriately.7. Regularly seek feedback from your audiences. ====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Welcome to 'AI Lawyer Talking Tech,' your weekly deep dive into the rapidly evolving intersection of artificial intelligence and the legal profession. From courtrooms to contract suites, AI is fundamentally transforming how legal work is performed, offering unprecedented efficiencies and strategic advantages for those who embrace it. Yet, this digital revolution also presents a complex landscape of ethical considerations, data privacy concerns, and regulatory challenges that demand our careful attention. Today, we'll explore how legal professionals and institutions are adapting, leveraging cutting-edge tools, and reshaping the future of law in an increasingly automated world.Can you trust AI to keep your secrets? Probably not, lawyers say2025-08-31 | AOL.comContracts Aren't Scary Anymore: How AI Spots Hidden Risks For Growing Businesses2025-08-31 | Forbes.comElon Musk's xAI Sues Former Engineer Over Trade Secrets Theft2025-08-30 | InvestorsHangout.comBench IQ: $5.3 Million Raised To Expand AI-Based Judicial Intelligence Platform2025-08-30 | Pulse 2.0Legal Tech & AI Companies at CAALA Las Vegas 20252025-08-30 | Legaltech on MediumLegal Teams Could Cut Contract Time and Improve Efficiency by 73% with AI, But Most Stick with Manual Processes2025-08-29 | Legal ReaderAI in the Workplace: Navigating the Legal Minefield in the Digital Gold Rush2025-08-29 | JD SupraSpeaking Human: Lessons in Inspired Legal Tech Marketing from ILTACON 20252025-08-29 | JD SupraHarvey Begins Law School Program To Get Students Hooked2025-08-29 | Above The LawLegal tech latest: News from Harvey, Legora & Bench IQ2025-08-29 | Legal Technology InsiderAttorney General Miyares Puts Big Tech on Notice for Harms Caused by Chatbots2025-08-29 | Attorney General of VirginiaHow a U.S. patent attorney's journey offers key lessons for London innovators2025-08-29 | London Daily News20 Years Ago: When Katrina Struck, the Legal Tech Community Stepped Up2025-08-29 | LawSitesLaw Schools Embrace AI2025-08-29 | Inside Higher EdBrighton law firm harnesses tech in £14.75m battle with Metro Bank A Brighton law firm representing a US software company in a £14.75m claim against Metro Bank says t...2025-08-29 | BusinessCloud.co.ukReflections from ILTACON 2025: A visionary future for legal innovation2025-08-29 | IManage.comLegal AI For Crime, ACAS, Law Punx Ep.1, Juro + Wordsmith2025-08-29 | Artificial LawyerExploring Courtroom Sidekicks LLC on All Access with Andy Garcia2025-08-29 | InvestorsHangout.comHelix Law uses AI to take on Metro Bank in $20m copyright case2025-08-29 | Business Matters MagazineThe Zero-Click Search Era: How to Stay Visible and Build Trust2025-08-29 | Legal Marketing & Technology BlogLibrary Association Federal Government Relations Positions in Difficult Times: SLA, ASIST, ALA, AALL, MLA, EveryLibrary . . .2025-08-29 | Stephen's LighthouseCan AI Save Lawyer Directories like FindLaw and Lawyers.com?2025-08-29 | Legaltech on MediumEuropean Court of Justice Ruling on Works Agreements: Reinforcing GDPR Compliance in the Workplace2025-08-29 | Ogletree DeakinsLawmakers Tee Up Colorado AI Act for Scaling Back in Upcoming Legislative Session2025-08-29 | LittlerSome Congressional Dissent to Trump Administration's AI Chip Sales to China; FTC Cracks Down on AI Marketing Claims — AI: The Washington Report2025-08-29 | Mintz LevinEnd of Grace Period: Implementation of Brazil's Standard Contractual Clauses in International Transfers of Personal Data2025-08-29 | Mayer BrownHealthcare Regulatory Check-Up Newsletter | July 2025 Recap2025-08-29 | McDermott Will and EmeryArtificial Intelligence and law: Guide for legal professionals2025-08-28 | Legal.ThomsonReuters.comInvestigation into Data Breach Impacts Healthcare Customers2025-08-28 | InvestorsHangout.comTransUnion's Data Breach: Protecting Your Personal Information2025-08-28 | InvestorsHangout.com

Welcome to episode 294 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Stuart Foster, co-founder of Law Firm Fractional CMOs, to explore how law firms can modernize their marketing and stand out in today's hyper-competitive legal landscape. Stuart brings decades of experience leading global marketing for brands like L'Oréal, Moët Hennessy, Hilton, and Topgolf. As a seasoned fractional CMO, he now helps small and midsize law firms develop winning strategies, manage agency relationships, and create sustainable growth—without the overhead of hiring in-house. If you're tired of random marketing tactics and ready to build a system that works, this episode is for you. What you'll learn about in this episode:   Why execution without strategy leads to wasted marketing spend  – Most law firms jump into tactics like SEO or PPC without a clear plan  – A solid marketing strategy must align with business goals and target audiences How to differentiate your firm in a saturated legal market  – Generic messaging like “we win big” no longer cuts through the noise  – Law firms must find unique positioning and voice that resonates with clients The importance of client-centered messaging over firm credentials  – Clients care more about outcomes and empathy than awards or titles  – Speak to what your clients are worried about—not just what you've achieved Simple ways to analyze your client base and adjust targeting  – Data on demographics, case types, and referral sources reveals key patterns  – Many firms are surprised to find they're speaking to the wrong audience What fractional CMOs actually do—and why your firm might need one  – Fractional CMOs provide strategic leadership and manage execution  – They bring executive-level marketing expertise at a fraction of the cost   Resources:  Website: www.lawfirm-cmo.comLinkedIn: www.linkedin.com/in/hstuartfoster  Facebook: www.facebook.com/profile.php?id=61576919995052    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this episode of "The Free Lawyer," host Gary interviews Steve Steckler, a veteran marketing and leadership coach for lawyers and author of Think Like a Lawyer, Act Like an Entrepreneur. They discuss practical strategies for lawyers to overcome marketing challenges, emphasizing behavior change, authenticity, and relationship-building over traditional sales tactics. Steve shares insights on balancing legal work with business development, the impact of the billable hour, and leveraging AI tools. The episode offers actionable advice for lawyers to grow their practices, reduce burnout, and achieve greater personal and professional freedom.Steve is a seasoned marketing, career, and leadership coach with 20+ years of experience working with 100's of partners, associates, and in-house counsel. He advises attorneys on advancing their careers and coaches them on taking actions that will help them reach their goals.  He helps lawyers to change their mindset when they are not advising clients.As an attorney who has dedicated his entire professional life to helping lawyers find more career satisfaction and achieve marketing success, Steve is “Counsel to Counsel.” What gets him excited is identifying ways to get intelligent professionals to embrace the change they want and then move past obstacles that are getting in the way.Unique Approach: Behavior vs. Mindset (00:03:08) Evolution of Legal Marketing and Coaching (00:05:21) Lawyer Personality Traits and Challenges (00:06:52) Key Behavior Changes for Lawyers (00:08:34) Client Success Story (00:10:01) Why Lawyers Struggle with Marketing (00:12:11) Authenticity in Marketing Activities (00:12:37) The “Yes, But” Disease (00:13:58) Leveraging Lawyer Traits Positively (00:15:55) The Platinum Rule (00:16:28) Building Authentic Relationships (00:17:23) Common Marketing Mistakes (00:19:24) Prioritizing Marketing Despite Busyness (00:20:38) Finding Authentic Marketing Strategies (00:21:54) Being of Service vs. Selling (00:23:30) Impact of AI on Legal Marketing (00:24:14) Key Takeaways from the Book (00:27:03) Monetizing Social Connections (00:28:57) Advice for Hesitant Marketers (00:31:05) Personal Freedom and Legal Practice (00:31:23)Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

We welcome back legal marketing expert Gyi Tsakalakis, President of AttorneySync and host of the Lunch Hour Legal Marketing podcast. Five years after Gyi's first appearance on Technically Legal, he discusses the dramatic shifts in digital marketing for law firms, driven largely by the rise of artificial intelligence. Gyi highlights how AI is changing the landscape for lawyers, from automating back-office functions and data analysis to influencing content creation and search engine optimization (SEO). He explains why law firms must diversify their marketing channels beyond just Google to adapt to the new era of conversational search and AI overviews. Despite these technological advances, Gyi emphasizes that the human connection, including a simple handwritten note, remains the most powerful tool in an attorney's arsenal. He argues that as technology automates the mundane, it forces lawyers to focus on the relationships and empathy that truly differentiate their practice. Key Takeaways: Diversify Marketing Channels: Law firms must move beyond a "one-trick pony" approach with platforms like Google and diversify their client acquisition strategies to include social media, email, and local events. The Problem with Client Intake: Gyi discusses the persistent issue of lawyers not responding to inquiries and how AI can help automate certain parts of the intake process, though the human touch is still crucial for building trust. Do What the Bots Cannot: Attorneys should leverage AI for tasks that can be automated (e.g., scheduling, data analysis) to free up time to focus on complex legal work and building meaningful client relationships. AI for Data Analysis: A powerful, overlooked use case for AI in a law firm is analyzing internal data, such as call transcripts and financial records, to identify blind spots and inform marketing strategies. The Future of SEO and Search: Gyi predicts that search will become more conversational and influenced by AI Overviews and that ad-based models will be integrated into all major AI platforms.  

Welcome to 'AI Lawyer Talking Tech.' In today's dynamic legal world, artificial intelligence is not just a trend but a fundamental force reshaping how justice is delivered and how legal work is performed. From democratizing access to legal services for millions and providing crucial judicial intelligence for litigators, to streamlining complex tasks like legal research and initial document drafting, AI is enhancing efficiency and reducing costs across the profession. Yet, this transformation also introduces significant ethical considerations, demands for robust data privacy, and the creation of new regulatory frameworks concerning its responsible use and potential for bias. Join us as we explore how legal leaders and professionals are embracing these shifts, modernizing their practices, and developing the competencies required to leverage AI effectively while upholding the core principles of law.YAYAM: The AI Legal Assistant Democratizing Justice2025-08-28 | USANews.comFrom AI fatigue to AI Confidence™: Reclaiming meaning in legal tech2025-08-27 | IManage.comBench IQ raises $5.3M for AI-based judicial intelligence platform2025-08-27 | SiliconANGLE[Podcast] Multidimensional Data Reversion: From Search Terms to GenAI—How We Got Here and What We Learned Along The Way2025-08-27 | JD SupraAdvaMed in Action: Legal, Compliance, and Regulatory in the Spotlight at The MedTech Conference 20252025-08-27 | AdvaMedInnovative Features in Bloomberg Law Dockets Enhance User Experience2025-08-27 | InvestorsHangout.com[Event] AI Era: The Future of Legal Workflows2025-08-27 | JD SupraPriori Expands Client Advisory Board2025-08-27 | CityBiz.coWhat Gen Z Lawyers Want in 2025: Culture, Flexibility, and Career Outlook2025-08-27 | Lawyer Blog & News | ClioAnthropic settles legal dispute with authors - in a deal that could be influential in other AI copyright disputes2025-08-27 | Complete Music UpdateHistoric Copyright Settlement: Anthropic Ends Authors' Class Action2025-08-27 | JDJournalHelloPrenup: Interview With Founder & CEO Julia Rodgers About The Prenuptial Agreement Company2025-08-27 | Pulse 2.0AI is changing how we design law offices2025-08-27 | Building Design ConstructionExterro Explains Its Agentic Tools, Norm Ai Joins CodeX2025-08-27 | Artificial LawyerFinancial Times owner Nikkei sues Perplexity AI over copyright infringement claims2025-08-27 | Business Matters MagazineRethinking Legal Workflows: How AI Is Transforming the Solo Legal Department2025-08-27 | Artificial LawyerWelcome To Law Punx: ‘AI Won't Solve The Contract Problem'2025-08-27 | Artificial LawyerLegal leaders and the AI shift: turning uncertainty into competitive advantage2025-08-27 | TechRadar.proAvoiding Modern Ethical Mishaps: How To Develop a Strong Firm AI Policy2025-08-27 | Legal Marketing & Technology BlogAI's Legal Battles and Coding Challenges2025-08-27 | Legaltech on MediumCFPB Reconsiders Section 1033 Rule Signaling Potential Overhaul of Personal Financial Data Rights Framework2025-08-27 | CooleyVPPA Litigation Update: California's Ruling in Video Game Context, D.C. Circuit's Take on Consumer Definition2025-08-27 | Perkins CoieColorado Delays AI Law to June 2026 – Top 10 Questions for Employers and Tech Developers2025-08-27 | Fisher & Phillips LLPCertified Benefit: Certificates Let Students Dive Deep Across a Wide Range of Specialized Fields2025-08-26 | Berkeley LawLawyer “under new duty” to have functional understanding of AI2025-08-26 | Legal FuturesMaine Bosses, Beware! Governor Held Bossware Bill, But Lawmakers Could Reconsider It2025-08-26 | Ogletree DeakinsNew Illinois Law Restricts Use of AI in Mental Health Therapy2025-08-26 | Holland & KnightTexas 89th Legislature: Key Artificial Intelligence Legislation2025-08-26 | Jackson Walker L.L.P

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five reasons why consistently producing thought leadership content helps you become a more appealing and sought-after presenter. 1. From a preliminary standpoint, it creates a platform to get noticed by event and conference organizers, which is how you get the opportunity to become a presenter in the first place. 2. It's how you build a following, which will likely mean more attendees for your presentations. 3. It forces you to regularly refine and polish your thoughts. 4. It lets you test your ideas and receive feedback on them. 5. It helps you more efficiently create the presentations you give during your speaking engagements, which allows you to spend more time working on how you present than on what you will present about.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Travis Hoechlin is the CEO of RizeUp Media, an agency specializing in helping law firms generate new clients, increase revenue, and grow their businesses through online marketing strategies. With over 15 years of experience in legal marketing, he has significantly contributed to the company's rapid success, including making the Inc. 5000 list two years in a row. His expertise lies in managing various aspects of marketing, from website development to SEO and pay-per-click advertising. Travis previously worked in the mortgage business before channeling his competitive spirit and sales acumen into founding RizeUp Media. In this episode… Many law firms struggle to attract new clients beyond referrals, leaving them unable to scale consistently or predictably. They often lack strong intake processes, fail to respond quickly to leads, and resist adopting modern marketing strategies. How can attorneys shift from reactive, referral-dependent growth to a proactive approach that drives steady business? Travis Hoechlin explains how attorneys can strengthen their client acquisition efforts by refining intake systems, embracing targeted online strategies, and focusing on relationship-driven growth. Travis emphasizes the importance of speed-to-lead, tracking conversion data, and coaching legal teams on handling inbound inquiries. He also shares how in-person networking, trade shows, and a seasoned sales team can outperform purely digital outreach for reaching attorneys. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Travis Hoechlin, Co-founder and CEO of RizeUp Media, about scaling law firm visibility and client acquisition. Travis discusses lessons from his baseball and mortgage careers, how to gain credibility with lawyers, and the role of intake in converting leads. He also covers the impact of AI on marketing, strategies for client retention, and the importance of diversification.

Curious about the hidden dangers of relying too heavily on AI in your law firm?Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit.Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it.This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you.What You'll Learn:Why AI lead gen ads are destroying client trustThe one non-digital ad that brought in massive ROIHow lawyers are misusing ChatGPT (and getting sanctioned for it)Why your best clients are "lurkers" who consume 10+ hours of contentWhat Brian did to get 25 new clients from 15 lunches and mailersFollow Brian & Great Legal Marketing:Website - https://www.greatlegalmarketing.com/LinkedIn - https://www.linkedin.com/in/fairfaxpersonalinjury/Get GLM Journal here - https://www.greatlegalmarketing.com/glm-journal-special-offerResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation. In this episode, Charles Cousins speaks with Guy Alvarez, lawyer-turned-entrepreneur and founder of InnovAItion Partners, on why marketing and BD leaders need a seat at the AI table, and how their involvement can drive innovation, meet client expectations, and give firms a competitive edge. Guy and Charles cover: Guy's journey into legal marketing and the work he has done with Good2bSocial The pivot towards AI and the turning point for this Key insights from Guy's recent survey on AI adoption in legal marketing and BD The current position of the legal field in adopting AI into marketing and BD The role legal marketers should be playing when it comes to AI strategy. The steps firms should be taking to move in the right direction in adopting AI into marketing and BD Advice for team leaders or individuals navigating the space of AI adoption and how they can set themselves up for success

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the benefits of plaintiffs' firms crafting thought leadership that discuses how they secured the big settlements and verdicts they tout in their advertising and marketing.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Artificial intelligence is dramatically changing how legal services are marketed—and how clients find lawyers. In this episode, Steve Seckler speaks with Annie Stern, a seasoned digital marketing strategist, about what lawyers need to know to stay relevant in the AI era. Key Takeaways: AI tools like ChatGPT are reshaping how clients discover and vet lawyers, including those who rely heavily on referrals. A strong digital footprint—updated bios, accurate directories, and mentions on reputable sites—is now critical for visibility. Traditional SEO isn't dead but must be complemented by AI-readiness strategies. Annie shares the top three things every solo or small firm lawyer should do today to ensure they're discoverable by AI. Resources & Contact: Learn more about Annie Stern's work at RizeUp Media or email her at annie@rizeupmedia.com.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is about showing relevance more than it is about showing off your knowledge and wisdom.+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it? “Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike break down why “proven” might carry more weight in legal advertising and how subtle shifts in language can change how your firm is perceived. If you're trying to build credibility, this one's for you.

Did you like this episode? Dislike it? Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sharp episode, John and Mike unpack why “protect” might be the better word for your law firm's branding. If you're tired of sounding like every other lawyer out there, this one word swap could make all the difference.

As lawyers, we are trained to analyze, critique, and mitigate risk — all essential skills in practice. But when we bring that same mindset into our everyday conversations, we can unintentionally undermine connection and trust. In this episode, Stephen Seckler explores how the habits that make us successful advocates can backfire in networking, business development, and even personal relationships. Stephen breaks down some of the most common communication traps lawyers fall into: Leading with skepticism instead of curiosity Listening to respond instead of truly listening to understand Correcting others unnecessarily Over-sharing your own experiences instead of showing empathy Over-explaining and focusing too much on procedural detail Turning casual conversations into debates Whether you're trying to deepen client relationships, network more effectively, or simply communicate better with colleagues and friends, this episode offers tools to help you become a more impactful and trusted communicator.

Did you like this episode? Dislike it? You're not writing for your lawyer buddies—you're writing for the people who actually hire you. In this episode, John and Mike break down why your words matter more than you think, how to ditch the fluff and clever slogans, and why clients don't care about your resume. It's time to talk about the real power behind what you say—and what you should stop saying immediately.

Did you like this episode? Dislike it? Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts.

Did you like this episode? Dislike it? Law firm ads full of clever wordplay might sound fun—but they're often the reason you're fielding the wrong kinds of calls. In this episode, John and Mike explain why clarity is your best marketing tool. When your messaging tells people exactly what you do, you attract better clients and repel the noise.

Join host Natalia Villanueva and digital marketing expert Amanda Sexton for a focused discussion on how generative AI is transforming SEO and content strategy in the legal industry. From the pitfalls of AI-generated content to the power of storytelling and performance metrics that matter, this episode equips legal marketers with practical ways to stay visible and credible in a rapidly changing digital environment. Speakers: Amanda Sexton, Founder and Principal, FocusWorks Marketing Natalia Villanueva, Partner, KermaPartners | UpWyse Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

You don't need more time — you need fewer excuses. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can't be ignored. Here's what you'll learn: Why imperfect execution beats perfect hesitation — every single time How to build brand equity through content (even if no one knows who you are — yet) What it takes to be truly valuable in a saturated, attention-starved market You're not too late — you're just not moving fast enough.. ---- Show Notes: 00:00:00 — Introduction: Why Billy Gene's message still resonates 00:03:47 — From welfare to wealth: The origin story that shaped his mission 00:06:53 — The class he walked away from and the lesson in choosing freedom 00:14:30 — The $80 test that unlocked his digital empire 00:18:13 — Why making people laugh can make you rich 00:20:37 — Speed over polish: How imperfect execution wins 00:25:19 — Controlling your narrative in a digital world 00:45:02 — What it really means to be a game changer ---- Links & Resources: Billy Gene is Marketing University of San Diego Tony Robbins Shark Tank Daymond John Dollar Shave Club Poo~Pourri ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 19. Harlan Schillinger — The Future of Legal Marketing 348. Ross Pomerantz. Sales, Sarcasm, and Success: Inside the Mind of Corporate Bro 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

Did you like this episode? Dislike it? Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how clients break the thought leadership ghostwriting process and the four complications that arise when they do so. Those complications are: 1. The client's thought leadership production efforts slow down 2. The client has to take on more work 3. The client will become dissatisfied with the ghostwriting process 4. The client will negatively impact their ability to market themselves, to build their authority, and to develop business + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

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From Entrepreneur to Legal Media Mogul: The Rise of Dennis Meador In this dynamic episode of the Stuck In My Mind Podcast, host Wize El Jefe sits down with Dennis Meador, a trailblazer who's shaking up the legal media landscape. Dennis is the founder of the Legal Podcast Network, a platform that is quickly redefining how legal professionals present themselves, grow their practices, and connect with the modern client. From an entrepreneurial journey that started in a troubled childhood to building an industry-changing brand, Dennis shares the wisdom, grit, and creativity that fueled his rise from scrappy startup hustler to visionary legal media mogul. A Journey Forged in Adversity Dennis' story begins in stark circumstances. Growing up surrounded by poverty and hardship, where his mother's associates were often on the wrong side of the law, he developed a keen sense for business and people out of sheer necessity. By 14, Dennis was already orchestrating local “gig economy” ventures—managing lawn mowing, raking, snow shoveling, and paper routes—discovering early that assembling opportunity for others could be more profitable than doing the jobs himself. This street-smart approach to entrepreneurship would become a hallmark of his future endeavors. Breaking Into Legal Marketing Although Dennis' initial foray into business was far from the legal world, he eventually found himself in legal marketing, initially hesitant about working with attorneys. However, he was drawn in by the logical, debate-driven mindset of lawyers and discovered he could connect with them through reason rather than emotional sales tactics. This unique relationship and appreciation for attorneys' logic-based approach inspired Dennis to consider how he could further serve this niche. The Spark Behind Legal Podcast Network The idea for the Legal Podcast Network was born from Dennis' deep experience in content creation and a transformative podcast project he led in Austin in 2019. By creating high-quality, multi-camera podcasts for musicians, entrepreneurs, and chefs, Dennis quickly found himself at the center of Austin's creative scene, proving that individuals don't have to wait for traditional media— they can be the media. Building on this, and realizing how much attorneys wanted to make their own voices heard (but didn't have the tools or time), Dennis envisioned a full-service, high-impact content platform built specifically for the small law firm. Solving Authority and Content Challenges for Lawyers The Legal Podcast Network goes far beyond just producing podcasts. Dennis and his team offer attorneys a complete content ecosystem: from recording and producing professional-quality podcasts, to extracting and posting 30+ pieces of social and website content per episode, to handling all the distribution logistics for the client. What problem is this solving? Two huge ones: Authoritative Positioning: Attorneys need to stand out in a sea of sameness. Most have generic, template-based websites; the Legal Podcast Network offers engaging, highly relevant content that instantly elevates their credibility and expertise. Content Overwhelm: Producing consistent, high-quality digital content is a massive time drain—especially for small firms. With Dennis' platform, lawyers can simply show up for a short recording session and reap the rewards of a month's worth of expertly repurposed material. Why Storytelling—and Podcasting—Matters for Attorneys In an era when trust and expertise are the new currency, Dennis argues that audio and video content are exponentially more powerful than written articles for building credibility. Podcasting is uniquely accessible: clients can consume episodes passively on the go, and attorneys can showcase not only their knowledge, but also their authenticity and personal style. Whether aiming to attract direct clients, impress referring peers, or establish industry thought leadership, podcasting creates a lasting advantage—especially for smaller law firms unable to outspend larger competitors on traditional advertising. Myths Busted and Misconceptions Addressed One major misconception Dennis addresses is that podcasting is a massive time commitment for attorneys. In reality, with the right support, attorneys can invest just 30–45 minutes monthly and receive an entire suite of content. The platform's done-for-you approach makes professional podcasting accessible even to legal professionals who aren't seasoned public speakers or media personalities—the only requirement is a willingness to answer client-centric questions candidly and clearly. Challenges of Scaling a Vision While launching the Legal Podcast Network was straightforward for this veteran entrepreneur, scaling the business presented significant operational hurdles—especially building the right systems, onboarding processes, and infrastructure to serve a rapidly growing roster of demanding clients. Dennis shares how careful, measured growth and continuous improvements in client communication were key to maintaining a high-quality customer experience and reputation. Surprising Successes and Powerful Results Unexpectedly, the platform has attracted interest not just from attorneys, but also from other legal industry service providers and even rival marketing agencies eager to outsource podcasting production to Dennis' team. This validates the company's innovative model and broad appeal. Moreover, the stories Dennis shares highlight how clients are already seeing enhanced visibility, authority, and client engagement from their podcasts, as their content surges in online search results—and even catches the attention of colleagues and potential referrers in other states. Advice for Niche Media Entrepreneurs Dennis closes with advice for anyone building a specialized media platform: reverse-engineer your service from the client's real needs, listen closely to their pain points, and address objections proactively. He reveals how he continuously refines his sales and product approach, stays abreast of digital trends by “living in the algorithm,” and focuses on delivering tangible results for a tightly defined audience. The Future of Legal Marketing—and Beyond Looking ahead, Dennis sees podcasting and multi-platform content as a rising standard in legal services marketing, driven by generational shifts in media consumption habits. While not every lawyer will become a podcaster, those who embrace this model now will be well-positioned for the future as Generation Z and Alpha increasingly turn to podcasts and social video for information and decision-making. Dennis also teases new projects, like his forthcoming show “BAM: Building Authority through Media,” combining his knack for storytelling with a touch of nostalgia and a focus on marketing education. Key Takeaways: Authenticity Wins: Modern clients crave transparency and real expertise. Podcasting allows lawyers to show, not just tell, what sets them apart. Small Firms, Big Impact: Legal practices with small budgets can outmaneuver big competitors by dominating digital platforms with the right strategy. Done-For-You Is the Future: Time-starved professionals benefit from plug-and-play content solutions rather than doing it all themselves. Niche Focus is Essential: Serving a tightly defined client base—and speaking directly to their needs—drives authority, respect, and premium business. Podcasting is Here to Stay: As media consumption habits evolve, multi-format content production (especially audio and video) will be a key marketing pillar for service professionals. Tune in to hear Dennis' inspiring story, practical advice, and his bold vision for the “new media” age in professional services. Whether you're a lawyer, entrepreneur, or media enthusiast, this episode is packed with insights and actionable strategies for standing out in any crowded marketplace. Connect with Dennis Meador: LinkedIn: Dennis Meador Legal Podcast Network New site coming soon: imnotgoingtopitchyou.com Don't miss this episode if you want to understand the future of professional branding, the real power of storytelling for business, and what it takes to transform hustle into authority in the 21st century.

Boost your legal practice's online presence with insights from attorney Jonathan Rosenfeld, shared on the Sales Pop Online Sales Magazine podcast. Get expert advice on effective legal marketing strategies including creating authoritative content, understanding modern legal consumers, and the power of video content. Learn to balance AI tools with genuine client connection and prioritize responsiveness to convert leads. A must-listen for legal professionals seeking to grow their business and build trust in a digital-first world.

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! When you're chasing a goal as ambitious as helping 10,000 injured clients, you're bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm's growth and kept his best people stuck in paperwork. Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a time-consuming process into a competitive advantage, freeing his team to focus on higher-value work and helping more people. In this episode, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm's potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice. What You'll Learn: How to identify and overcome the hidden bottlenecks slowing your growth Why building your own solutions can give you an edge competitors can't match The role of AI in freeing your team—and your time—to focus on clients How to align your marketing, technology, and vision to hit your biggest goals If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You're in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what's driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let's grow your law firm—one lunch hour at a time.

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You're in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what's driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let's grow your law firm—one lunch hour at a time. Learn more about your ad choices. Visit megaphone.fm/adchoices

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In this solo episode, attorney Stephen Seckler reflects on the importance of building small, consistent habits—both for professional success and personal wellbeing. Drawing on his own efforts to reduce news and screen time, improve sleep hygiene, and maintain dental health, Stephen underscores how selfcare routines can create calm and clarity in stressful times. He also highlights how the same principle applies to business development: splashy efforts are no substitute for consistent outreach and visibility. Whether it's connecting with referral sources, posting on LinkedIn, or attending networking events, success comes from showing up regularly. Tune in to hear why both wellness and marketing are long games—and how you can make progress one habit at a time. Additional Resources Episode 139-Conquering Perfectionism in the Practice of Law with Jordana Confino Episode 140- Naïs Mouret on Emotional Intelligence, Physical Well-being, and the Practice of Law Episode 135-Tackling Mental Health Issues in the Law with Amy Levine and LCL

Law Firm Websites That Actually ConvertFive seconds. That's all the time your law firm website has to make a first impression before potential clients click away. In this eye-opening episode of Legal Marketing 101, I reveal why most legal websites are nothing more than "leaky funnels" - digital brochures held together with virtual duct tape that hemorrhage leads and waste your marketing budget.Whether you've invested thousands in a custom site or have a template shared with hundreds of other attorneys, the fundamental problems remain the same. Today's legal consumers expect more than scales of justice and walls of text - they need mobile-optimized experiences, clear guidance on next steps, and language that makes them feel understood during stressful situations. Resources:Cut PPC Costs Instantly (Free E-Book)Premium PodcastFor more, visit rosenadvertising.comSend us a textSupport the show

What do stand-up comedy, solo cruises, and legal marketing have in common? For Linda Orton, they're all part of a 35+ year journey of reinvention, leadership, and deep curiosity. In Part 2, Linda shares how public speaking became a professional superpower—and how it helped her navigate major life transitions with humor and heart. From TEDx-style talks on AI-powered networking to performing comedy, Linda explains why curiosity, storytelling, and adaptability are the keys to connection. She also opens up about writing on LinkedIn since its early days, the value of commenting as a form of engagement, and how personal stories can spark professional impact. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

“Activity does not equal productivity.” Inefficiencies hide and do damage, creating chaotic environments. Peter Webb, Founder of Firm Performance, brings his 25+ years of legal industry experience to the LAWsome podcast to help address inefficiencies in your law firm. On setting up your marketing team for success, he says, “Pouring gas into a broken machine isn't going to make it run better. You need a well-oiled machine with the fuel to succeed.” Go from chaos to control with Peter's tips on how to diagnose the inefficiencies that are holding your team back and hear his actionable advice on how to improve. You can connect with him on LinkedIn here - https://www.linkedin.com/in/petercwebb/ and on his website here - https://firmperformance.com/  TLDR: In this episode, you will learn about how Marketing alone won't magically solve all law firm problems; underlying inefficiencies must be addressed. Successful marketing teams require a well-functioning internal structure, not just increased investment. Visionary leadership involves caring for team members and understanding their goals.  

Welcome to episode 283 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Josh Konigsberg, Co-Founder of Law Firm Marketing Pros, a digital marketing agency that partners with law firms. Josh is a digital marketing expert with over 30 years of experience. He co-founded the first financial search engine on the web in 1996 and now helps law firms generate more qualified leads and grow their revenue through strategic digital marketing. As Partner and Co-Founder of Law Firm Marketing Pros, he authored Law Firm Digital Marketing Made Easy and created the Behind the Bench newsletter. His agency was named “Agency of the Year” by the 7 Figure Agency mastermind, where he also mentors over 300 agency owners. A sought-after speaker, Josh regularly presents at legal and marketing conferences, sharing actionable strategies to scale law firms and digital agencies. Known for his engaging, data-driven presentations, Josh blends real-world results with deep industry expertise to inspire and educate audiences.   What you'll learn about in this episode:  1. Utilizing AI Tools in Marketing:   - Leveraging AI tools like Answer the Public for in-depth research insights.   - Customizing content based on regional language variations for enhanced SEO strategies. 2. Importance of Brand Consistency:   - Maintaining brand voice and consistency with human-created content.   - Collaborating with marketing professionals to ensure alignment with brand identity. 3. Transparency in Project Management:   - Demonstrating project management efforts to clients for increased transparency and appreciation.   - Staying proactive and adaptable to algorithmic changes in digital marketing platforms. 4. Avoiding Unreliable Marketing Agencies:   - Steering clear of inexperienced or untrustworthy marketing agencies.   - Engaging in industry-related groups and events to stay informed on the latest trends and technologies. 5. AI Applications in Personal Injury Law Marketing:   - Exploring upcoming trends in AI applications for personal injury law marketing.   - Harnessing AI advancements like Chat GPT 5.0 for optimizing marketing strategies and client engagement. Resources:    Website: http://www.lawfirmmarketingpros.com/  LinkedIn: https://www.linkedin.com/in/joshkonigsberg-seo-pro/  Facebook: https://www.facebook.com/lawfirmmarketingpros/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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This week, Ivy Slater, host of Her Success Story, chats with her guest, Jay Berkowitz. The two talk about Jay's journey from working for iconic brands like McDonald's and Coca-Cola to building a leading internet marketing agency for lawyers, how Ten Golden Rules help law firms stand out in a crowded market, and practical ways attorneys (and professionals in any field) can use blogs. In this episode, we discuss: How Jay utilizes AI in business operations beyond marketing to streamline and improve his hiring process The actionable marketing tactics Jay recommends for legal (and non-legal) professionals When Jay shifted to heavy digital marketing  Why building a network of peers is just as important as finding clients Ideal clients for Jay's agency, and what differentiates “good” clients   Jay Berkowitz, Founder and CEO - Ten Golden Rules - Internet Marketing for Law Firms. Jay is a best-selling author, international keynote speaker, and award-winning digital marketing expert with over 25 years of experience. He has led marketing for major brands including Coca-Cola, Sprint, McDonald's, and AT&T, and served as a faculty member for the University of San Francisco's Internet Marketing Program. Jay is the CEO of Ten Golden Rules, a Boca Raton-based marketing agency specializing in law firms, and hosts the Ten Golden Rules of Internet Marketing podcast. A recognized thought leader, he has been featured in the Wall Street Journal, FOX Business, and major industry events including Inc. 500, PILMMA, and the Legal Marketing Association.   Website: https://www.tengoldenrules.com/   Social Media Links: https://www.linkedin.com/in/jayberkowitz/ https://www.facebook.com/jay.berkowitz https://x.com/JayBerkowitz https://www.instagram.com/jayberkowitz/

What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand. From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change. Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

Learn how the Founder & CEO of Crisp, Michael Mogill, started his business with only $500 in his pocket and shaped it into a leading law firm growth company. In this episode, he shares his story along with the lessons he has learned along the way with LAWsome co-hosts Tanner Jones and Matt Smyers. He says, "Entrepreneurship is placing a bet on yourself and your own decision making.”  The group discusses motivators for success, the fear of the unknown as an entrepreneur, how smaller law firms can leverage digital marketing effectively, and the vitality of AI and efficiency in a modern law practice.  You can connect with him on LinkedIn here - https://www.linkedin.com/in/mogill/  TLDR: In this episode, you will learn about How Michael took $500 and turned it into a leading law firm growth company trusted by the legal industry. Valuable lessons learned about overcoming fear when starting and running a new business.

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