Podcasts about legalmarketing

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it? “Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike break down why “proven” might carry more weight in legal advertising and how subtle shifts in language can change how your firm is perceived. If you're trying to build credibility, this one's for you.

Did you like this episode? Dislike it? Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sharp episode, John and Mike unpack why “protect” might be the better word for your law firm's branding. If you're tired of sounding like every other lawyer out there, this one word swap could make all the difference.

As lawyers, we are trained to analyze, critique, and mitigate risk — all essential skills in practice. But when we bring that same mindset into our everyday conversations, we can unintentionally undermine connection and trust. In this episode, Stephen Seckler explores how the habits that make us successful advocates can backfire in networking, business development, and even personal relationships. Stephen breaks down some of the most common communication traps lawyers fall into: Leading with skepticism instead of curiosity Listening to respond instead of truly listening to understand Correcting others unnecessarily Over-sharing your own experiences instead of showing empathy Over-explaining and focusing too much on procedural detail Turning casual conversations into debates Whether you're trying to deepen client relationships, network more effectively, or simply communicate better with colleagues and friends, this episode offers tools to help you become a more impactful and trusted communicator.

Did you like this episode? Dislike it? You're not writing for your lawyer buddies—you're writing for the people who actually hire you. In this episode, John and Mike break down why your words matter more than you think, how to ditch the fluff and clever slogans, and why clients don't care about your resume. It's time to talk about the real power behind what you say—and what you should stop saying immediately.

Did you like this episode? Dislike it? Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts.

Did you like this episode? Dislike it? Law firm ads full of clever wordplay might sound fun—but they're often the reason you're fielding the wrong kinds of calls. In this episode, John and Mike explain why clarity is your best marketing tool. When your messaging tells people exactly what you do, you attract better clients and repel the noise.

Join host Natalia Villanueva and digital marketing expert Amanda Sexton for a focused discussion on how generative AI is transforming SEO and content strategy in the legal industry. From the pitfalls of AI-generated content to the power of storytelling and performance metrics that matter, this episode equips legal marketers with practical ways to stay visible and credible in a rapidly changing digital environment. Speakers: Amanda Sexton, Founder and Principal, FocusWorks Marketing Natalia Villanueva, Partner, KermaPartners | UpWyse Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

You don't need more time — you need fewer excuses. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can't be ignored. Here's what you'll learn: Why imperfect execution beats perfect hesitation — every single time How to build brand equity through content (even if no one knows who you are — yet) What it takes to be truly valuable in a saturated, attention-starved market You're not too late — you're just not moving fast enough.. ---- Show Notes: 00:00:00 — Introduction: Why Billy Gene's message still resonates 00:03:47 — From welfare to wealth: The origin story that shaped his mission 00:06:53 — The class he walked away from and the lesson in choosing freedom 00:14:30 — The $80 test that unlocked his digital empire 00:18:13 — Why making people laugh can make you rich 00:20:37 — Speed over polish: How imperfect execution wins 00:25:19 — Controlling your narrative in a digital world 00:45:02 — What it really means to be a game changer ---- Links & Resources: Billy Gene is Marketing University of San Diego Tony Robbins Shark Tank Daymond John Dollar Shave Club Poo~Pourri ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 19. Harlan Schillinger — The Future of Legal Marketing 348. Ross Pomerantz. Sales, Sarcasm, and Success: Inside the Mind of Corporate Bro 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

Did you like this episode? Dislike it? Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how clients break the thought leadership ghostwriting process and the four complications that arise when they do so. Those complications are: 1. The client's thought leadership production efforts slow down 2. The client has to take on more work 3. The client will become dissatisfied with the ghostwriting process 4. The client will negatively impact their ability to market themselves, to build their authority, and to develop business + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Did you like this episode? Dislike it?

From Entrepreneur to Legal Media Mogul: The Rise of Dennis Meador In this dynamic episode of the Stuck In My Mind Podcast, host Wize El Jefe sits down with Dennis Meador, a trailblazer who's shaking up the legal media landscape. Dennis is the founder of the Legal Podcast Network, a platform that is quickly redefining how legal professionals present themselves, grow their practices, and connect with the modern client. From an entrepreneurial journey that started in a troubled childhood to building an industry-changing brand, Dennis shares the wisdom, grit, and creativity that fueled his rise from scrappy startup hustler to visionary legal media mogul. A Journey Forged in Adversity Dennis' story begins in stark circumstances. Growing up surrounded by poverty and hardship, where his mother's associates were often on the wrong side of the law, he developed a keen sense for business and people out of sheer necessity. By 14, Dennis was already orchestrating local “gig economy” ventures—managing lawn mowing, raking, snow shoveling, and paper routes—discovering early that assembling opportunity for others could be more profitable than doing the jobs himself. This street-smart approach to entrepreneurship would become a hallmark of his future endeavors. Breaking Into Legal Marketing Although Dennis' initial foray into business was far from the legal world, he eventually found himself in legal marketing, initially hesitant about working with attorneys. However, he was drawn in by the logical, debate-driven mindset of lawyers and discovered he could connect with them through reason rather than emotional sales tactics. This unique relationship and appreciation for attorneys' logic-based approach inspired Dennis to consider how he could further serve this niche. The Spark Behind Legal Podcast Network The idea for the Legal Podcast Network was born from Dennis' deep experience in content creation and a transformative podcast project he led in Austin in 2019. By creating high-quality, multi-camera podcasts for musicians, entrepreneurs, and chefs, Dennis quickly found himself at the center of Austin's creative scene, proving that individuals don't have to wait for traditional media— they can be the media. Building on this, and realizing how much attorneys wanted to make their own voices heard (but didn't have the tools or time), Dennis envisioned a full-service, high-impact content platform built specifically for the small law firm. Solving Authority and Content Challenges for Lawyers The Legal Podcast Network goes far beyond just producing podcasts. Dennis and his team offer attorneys a complete content ecosystem: from recording and producing professional-quality podcasts, to extracting and posting 30+ pieces of social and website content per episode, to handling all the distribution logistics for the client. What problem is this solving? Two huge ones: Authoritative Positioning: Attorneys need to stand out in a sea of sameness. Most have generic, template-based websites; the Legal Podcast Network offers engaging, highly relevant content that instantly elevates their credibility and expertise. Content Overwhelm: Producing consistent, high-quality digital content is a massive time drain—especially for small firms. With Dennis' platform, lawyers can simply show up for a short recording session and reap the rewards of a month's worth of expertly repurposed material. Why Storytelling—and Podcasting—Matters for Attorneys In an era when trust and expertise are the new currency, Dennis argues that audio and video content are exponentially more powerful than written articles for building credibility. Podcasting is uniquely accessible: clients can consume episodes passively on the go, and attorneys can showcase not only their knowledge, but also their authenticity and personal style. Whether aiming to attract direct clients, impress referring peers, or establish industry thought leadership, podcasting creates a lasting advantage—especially for smaller law firms unable to outspend larger competitors on traditional advertising. Myths Busted and Misconceptions Addressed One major misconception Dennis addresses is that podcasting is a massive time commitment for attorneys. In reality, with the right support, attorneys can invest just 30–45 minutes monthly and receive an entire suite of content. The platform's done-for-you approach makes professional podcasting accessible even to legal professionals who aren't seasoned public speakers or media personalities—the only requirement is a willingness to answer client-centric questions candidly and clearly. Challenges of Scaling a Vision While launching the Legal Podcast Network was straightforward for this veteran entrepreneur, scaling the business presented significant operational hurdles—especially building the right systems, onboarding processes, and infrastructure to serve a rapidly growing roster of demanding clients. Dennis shares how careful, measured growth and continuous improvements in client communication were key to maintaining a high-quality customer experience and reputation. Surprising Successes and Powerful Results Unexpectedly, the platform has attracted interest not just from attorneys, but also from other legal industry service providers and even rival marketing agencies eager to outsource podcasting production to Dennis' team. This validates the company's innovative model and broad appeal. Moreover, the stories Dennis shares highlight how clients are already seeing enhanced visibility, authority, and client engagement from their podcasts, as their content surges in online search results—and even catches the attention of colleagues and potential referrers in other states. Advice for Niche Media Entrepreneurs Dennis closes with advice for anyone building a specialized media platform: reverse-engineer your service from the client's real needs, listen closely to their pain points, and address objections proactively. He reveals how he continuously refines his sales and product approach, stays abreast of digital trends by “living in the algorithm,” and focuses on delivering tangible results for a tightly defined audience. The Future of Legal Marketing—and Beyond Looking ahead, Dennis sees podcasting and multi-platform content as a rising standard in legal services marketing, driven by generational shifts in media consumption habits. While not every lawyer will become a podcaster, those who embrace this model now will be well-positioned for the future as Generation Z and Alpha increasingly turn to podcasts and social video for information and decision-making. Dennis also teases new projects, like his forthcoming show “BAM: Building Authority through Media,” combining his knack for storytelling with a touch of nostalgia and a focus on marketing education. Key Takeaways: Authenticity Wins: Modern clients crave transparency and real expertise. Podcasting allows lawyers to show, not just tell, what sets them apart. Small Firms, Big Impact: Legal practices with small budgets can outmaneuver big competitors by dominating digital platforms with the right strategy. Done-For-You Is the Future: Time-starved professionals benefit from plug-and-play content solutions rather than doing it all themselves. Niche Focus is Essential: Serving a tightly defined client base—and speaking directly to their needs—drives authority, respect, and premium business. Podcasting is Here to Stay: As media consumption habits evolve, multi-format content production (especially audio and video) will be a key marketing pillar for service professionals. Tune in to hear Dennis' inspiring story, practical advice, and his bold vision for the “new media” age in professional services. Whether you're a lawyer, entrepreneur, or media enthusiast, this episode is packed with insights and actionable strategies for standing out in any crowded marketplace. Connect with Dennis Meador: LinkedIn: Dennis Meador Legal Podcast Network New site coming soon: imnotgoingtopitchyou.com Don't miss this episode if you want to understand the future of professional branding, the real power of storytelling for business, and what it takes to transform hustle into authority in the 21st century.

Boost your legal practice's online presence with insights from attorney Jonathan Rosenfeld, shared on the Sales Pop Online Sales Magazine podcast. Get expert advice on effective legal marketing strategies including creating authoritative content, understanding modern legal consumers, and the power of video content. Learn to balance AI tools with genuine client connection and prioritize responsiveness to convert leads. A must-listen for legal professionals seeking to grow their business and build trust in a digital-first world.

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! When you're chasing a goal as ambitious as helping 10,000 injured clients, you're bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm's growth and kept his best people stuck in paperwork. Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a time-consuming process into a competitive advantage, freeing his team to focus on higher-value work and helping more people. In this episode, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm's potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice. What You'll Learn: How to identify and overcome the hidden bottlenecks slowing your growth Why building your own solutions can give you an edge competitors can't match The role of AI in freeing your team—and your time—to focus on clients How to align your marketing, technology, and vision to hit your biggest goals If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You're in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what's driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let's grow your law firm—one lunch hour at a time.

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You're in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what's driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let's grow your law firm—one lunch hour at a time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you like this episode? Dislike it?

In this solo episode, attorney Stephen Seckler reflects on the importance of building small, consistent habits—both for professional success and personal wellbeing. Drawing on his own efforts to reduce news and screen time, improve sleep hygiene, and maintain dental health, Stephen underscores how selfcare routines can create calm and clarity in stressful times. He also highlights how the same principle applies to business development: splashy efforts are no substitute for consistent outreach and visibility. Whether it's connecting with referral sources, posting on LinkedIn, or attending networking events, success comes from showing up regularly. Tune in to hear why both wellness and marketing are long games—and how you can make progress one habit at a time. Additional Resources Episode 139-Conquering Perfectionism in the Practice of Law with Jordana Confino Episode 140- Naïs Mouret on Emotional Intelligence, Physical Well-being, and the Practice of Law Episode 135-Tackling Mental Health Issues in the Law with Amy Levine and LCL

Law Firm Websites That Actually ConvertFive seconds. That's all the time your law firm website has to make a first impression before potential clients click away. In this eye-opening episode of Legal Marketing 101, I reveal why most legal websites are nothing more than "leaky funnels" - digital brochures held together with virtual duct tape that hemorrhage leads and waste your marketing budget.Whether you've invested thousands in a custom site or have a template shared with hundreds of other attorneys, the fundamental problems remain the same. Today's legal consumers expect more than scales of justice and walls of text - they need mobile-optimized experiences, clear guidance on next steps, and language that makes them feel understood during stressful situations. Resources:Cut PPC Costs Instantly (Free E-Book)Premium PodcastFor more, visit rosenadvertising.comSend us a textSupport the show

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms' thought leadership about the business of law is a trojan horse for their recruiting efforts.+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com 

What do stand-up comedy, solo cruises, and legal marketing have in common? For Linda Orton, they're all part of a 35+ year journey of reinvention, leadership, and deep curiosity. In Part 2, Linda shares how public speaking became a professional superpower—and how it helped her navigate major life transitions with humor and heart. From TEDx-style talks on AI-powered networking to performing comedy, Linda explains why curiosity, storytelling, and adaptability are the keys to connection. She also opens up about writing on LinkedIn since its early days, the value of commenting as a form of engagement, and how personal stories can spark professional impact. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

“Activity does not equal productivity.” Inefficiencies hide and do damage, creating chaotic environments. Peter Webb, Founder of Firm Performance, brings his 25+ years of legal industry experience to the LAWsome podcast to help address inefficiencies in your law firm. On setting up your marketing team for success, he says, “Pouring gas into a broken machine isn't going to make it run better. You need a well-oiled machine with the fuel to succeed.” Go from chaos to control with Peter's tips on how to diagnose the inefficiencies that are holding your team back and hear his actionable advice on how to improve. You can connect with him on LinkedIn here - https://www.linkedin.com/in/petercwebb/ and on his website here - https://firmperformance.com/  TLDR: In this episode, you will learn about how Marketing alone won't magically solve all law firm problems; underlying inefficiencies must be addressed. Successful marketing teams require a well-functioning internal structure, not just increased investment. Visionary leadership involves caring for team members and understanding their goals.  

Jason Hennessey is the CEO of Hennessey Digital, a digital marketing agency specializing in legal marketing using a holistic approach. In his role, he grew the small consultancy to a multimillion-dollar business that made the Inc. 5000 list for six consecutive years. As an entrepreneur, internationally recognized SEO expert, author, speaker, podcast host, and business coach, Jason has scaled and sold multiple businesses. He has been reverse-engineering the Google algorithm since 2001.  In this episode… When considering outside capital to kickstart growth, founders often turn to private equity. How can you evaluate private equity opportunities while protecting your company's culture, team, and long-term vision? Jason Hennessey, CEO of Hennessey Digital, shares how he scaled his legal SEO agency by partnering with private equity. With host Todd Taskey, Jason explains why he partnered with Trinity Hunt, the importance of assembling a strong leadership team, and how he adapted the company's culture.

Welcome to episode 283 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Josh Konigsberg, Co-Founder of Law Firm Marketing Pros, a digital marketing agency that partners with law firms. Josh is a digital marketing expert with over 30 years of experience. He co-founded the first financial search engine on the web in 1996 and now helps law firms generate more qualified leads and grow their revenue through strategic digital marketing. As Partner and Co-Founder of Law Firm Marketing Pros, he authored Law Firm Digital Marketing Made Easy and created the Behind the Bench newsletter. His agency was named “Agency of the Year” by the 7 Figure Agency mastermind, where he also mentors over 300 agency owners. A sought-after speaker, Josh regularly presents at legal and marketing conferences, sharing actionable strategies to scale law firms and digital agencies. Known for his engaging, data-driven presentations, Josh blends real-world results with deep industry expertise to inspire and educate audiences.   What you'll learn about in this episode:  1. Utilizing AI Tools in Marketing:   - Leveraging AI tools like Answer the Public for in-depth research insights.   - Customizing content based on regional language variations for enhanced SEO strategies. 2. Importance of Brand Consistency:   - Maintaining brand voice and consistency with human-created content.   - Collaborating with marketing professionals to ensure alignment with brand identity. 3. Transparency in Project Management:   - Demonstrating project management efforts to clients for increased transparency and appreciation.   - Staying proactive and adaptable to algorithmic changes in digital marketing platforms. 4. Avoiding Unreliable Marketing Agencies:   - Steering clear of inexperienced or untrustworthy marketing agencies.   - Engaging in industry-related groups and events to stay informed on the latest trends and technologies. 5. AI Applications in Personal Injury Law Marketing:   - Exploring upcoming trends in AI applications for personal injury law marketing.   - Harnessing AI advancements like Chat GPT 5.0 for optimizing marketing strategies and client engagement. Resources:    Website: http://www.lawfirmmarketingpros.com/  LinkedIn: https://www.linkedin.com/in/joshkonigsberg-seo-pro/  Facebook: https://www.facebook.com/lawfirmmarketingpros/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Did you like this episode? Dislike it?

This week, Ivy Slater, host of Her Success Story, chats with her guest, Jay Berkowitz. The two talk about Jay's journey from working for iconic brands like McDonald's and Coca-Cola to building a leading internet marketing agency for lawyers, how Ten Golden Rules help law firms stand out in a crowded market, and practical ways attorneys (and professionals in any field) can use blogs. In this episode, we discuss: How Jay utilizes AI in business operations beyond marketing to streamline and improve his hiring process The actionable marketing tactics Jay recommends for legal (and non-legal) professionals When Jay shifted to heavy digital marketing  Why building a network of peers is just as important as finding clients Ideal clients for Jay's agency, and what differentiates “good” clients   Jay Berkowitz, Founder and CEO - Ten Golden Rules - Internet Marketing for Law Firms. Jay is a best-selling author, international keynote speaker, and award-winning digital marketing expert with over 25 years of experience. He has led marketing for major brands including Coca-Cola, Sprint, McDonald's, and AT&T, and served as a faculty member for the University of San Francisco's Internet Marketing Program. Jay is the CEO of Ten Golden Rules, a Boca Raton-based marketing agency specializing in law firms, and hosts the Ten Golden Rules of Internet Marketing podcast. A recognized thought leader, he has been featured in the Wall Street Journal, FOX Business, and major industry events including Inc. 500, PILMMA, and the Legal Marketing Association.   Website: https://www.tengoldenrules.com/   Social Media Links: https://www.linkedin.com/in/jayberkowitz/ https://www.facebook.com/jay.berkowitz https://x.com/JayBerkowitz https://www.instagram.com/jayberkowitz/

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments relevant to their clients—even when other attorneys are covering those same topics.The benefits of them doing so include:1. Positioning themselves as having their fingers on the pulse of legal and business issues relevant to their clients2. Improved client service and client confidence3. Improved discoverability4. Improved chances of getting media coverage and landing speaking engagements5. Generating business development opportunities6. Boosting recruiting efforts7. Creating additional cross-selling opportunities8. Providing professional development opportunities + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Can AI really transform how law firms market themselves?Join host Raghu Banda as he sits down with Anthony Karls—President of Rocket Clicks and Co-founder of Sterling Lawyers—to uncover the secrets behind building a culture-first, AI-enhanced digital strategy that drives growth and client success.

What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand. From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change. Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

Learn how the Founder & CEO of Crisp, Michael Mogill, started his business with only $500 in his pocket and shaped it into a leading law firm growth company. In this episode, he shares his story along with the lessons he has learned along the way with LAWsome co-hosts Tanner Jones and Matt Smyers. He says, "Entrepreneurship is placing a bet on yourself and your own decision making.”  The group discusses motivators for success, the fear of the unknown as an entrepreneur, how smaller law firms can leverage digital marketing effectively, and the vitality of AI and efficiency in a modern law practice.  You can connect with him on LinkedIn here - https://www.linkedin.com/in/mogill/  TLDR: In this episode, you will learn about How Michael took $500 and turned it into a leading law firm growth company trusted by the legal industry. Valuable lessons learned about overcoming fear when starting and running a new business.

Before you start your media journey, listen to this for valuable insights on media buying and how to make the most of your advertising budget.Jordan Whelan is the founder of Grey Smoke Media. With a background as a TV and radio producer and a publicist, he has managed over $3 billion in class action claims communications. Jordan spent a decade mastering media buying (managing over $50 million in spend) and digital marketing, achieving the proverbial 10,000 hours of practice. Under his leadership, Grey Smoke Media helped Diamond and Diamond Lawyers grow from a small practice to Canada's top injury and real estate law firm. Before rebranding Grey Smoke Media as a legal marketing agency, Jordan worked with publicly traded pharmaceutical companies, The Pan Am Games, Brookfield Asset Management, Intact financial corporation and crypto powerhouses such as Coinsquare. Jordan's insights have appeared in over 100 international outlets, including The New York Post and Forbes.In his personal time, he is an accomplished Singer-Songwriter with over 3 million streams on Spotify. Uniquely, Whelan provides metaphysics-based business coaching that blends mindset mastery, wealth expansion and energetic alignment to help his clients unlock their highest potential.CONTACT DETAILSWebsite: https://greysmokemedia.com/Email: jordan@greysmokemedia.com Instagram: www.instagram.com/jordanjpower Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

In this episode of CTR Media Network, we sit down with Dennis Meador, legal marketing innovator and founder of The Legal Podcast Network and Diem Media. With over 25 years of experience helping attorneys become local thought leaders, Dennis shares powerful marketing strategies, podcasting tips, and authority-building insights that apply to entrepreneurs, content creators, and business owners alike.Discover how to:✅ Build authority in your niche✅ Attract high-value clients✅ Create consistent, impactful content✅ Avoid the most common marketing mistakes✅ Use podcasting to elevate your brandWhether you're a lawyer, entrepreneur, or creative, this episode is packed with actionable strategies to help you grow your audience, increase your influence, and turn your expertise into income. https://www.thelegalpodcastnetwork.co...Download CTR Media Network App: https://www.ctrmedianetwork.com/#LegalMarketing #PodcastingTips #Entrepreneurship #ContentCreation #AuthorityBuilding #MarketingStrategy #DiemMedia #TheLegalPodcastNetwork #CTRMediaNetwork #BusinessGrowth

In this special solo episode of Counsel to Counsel, I take a break from my usual interview format to share something personal: the audio version of Chapter One of my new book, Think Like a Lawyer, Act Like an Entrepreneur, just published by the American Bar Association. This book is a field guide for lawyers who are skeptical about marketing and allergic to the idea of “sales.” It's designed to help you shift your mindset, find a more authentic and comfortable approach to business development, and ultimately grow your practice in a way that feels right to you. I don't plan to release a full audiobook, but many of you have asked for one—so I'm starting here. If you've ever struggled with the idea of self-promotion or found traditional marketing advice unrelatable, this first chapter is for you. Tune in to hear how I kick off the book, and let me know what you think! Topics Covered: Why lawyers often resist marketing and business development How entrepreneurial thinking can help lawyers reframe their approach A preview of what's to come in the book Purchasing the book:

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

In this episode of Counsel to Counsel, Steve speaks with legal tech executive and former practicing attorney Ben Chiriboga, founding team member of Nexl, a legal CRM platform built specifically for law firms. Ben shares how Nexl is transforming how lawyers manage client relationships and streamline business development—and offers a candid look at his own journey from litigator to legal tech entrepreneur.

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

What if law firm branding isn't just marketing—but a mindset rooted in self-awareness, vulnerability, and metrics? Chris Earley, CEO of Earley Law Group, chats with LAWsome co-hosts, Tanner Jones and Matt Smyers. Chris is not only a CEO, but a thought leader in the legal industry. He writes monthly for the American Bar Association, Massachusetts Lawyers Weekly, as well as the Business of Law Insider. He also hosts The Earley Show Podcast, where he speaks with attorney-entrepreneurs in the legal field.  When he's not working on growing and scaling his firm, he enjoys spending time with his wife and two children, coaching his kids' sports teams, running, and meditating. He is also a really bad drummer. In this LAWsome episode, he discusses his personal journey with law firm branding. He speaks of being a giver and how vulnerability helped him with his growth mindset. Listen in to learn how understanding numbers can help you make more informed decisions for your law firm. You can connect with him on LinkedIn here - https://www.linkedin.com/in/bostonpersonalinjurylawyer/ and his website - https://www.chrisearley.com/  Find his book here: https://www.amazon.com/Scaling-Wall-Journey-Childhood-Fullfillment/dp/B0DQWFM2DY TLDR: In this episode, you will learn about How vulnerability lends to maintaining a growth mindset Overcoming the fear of investing in your marketing  

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

In this conversation, Karin Conroy, a legal marketing strategist, discusses the evolution of law firm websites and the importance of unique branding in legal marketing. She emphasizes the pitfalls of copying competitors and the need for firms to develop their own unique selling propositions. The discussion also touches on the significance of being first to market and avoiding shortcuts in marketing strategies. Karin provides insights into how firms can differentiate themselves and succeed in a competitive landscape.  Links from the episode:  www.conroycreativecounsel.com  https://conroycreativecounsel.com/blw/  Chapters  00:00 Introduction to Legal Marketing and Website Contest  02:59 The Evolution of Law Firm Websites  06:01 The Pitfalls of Copying Competitors  08:54 The Importance of Unique Branding  12:05 Strategies for Being First to Market  14:52 Conclusion and Resources for Legal Marketing 

Did you like this episode? Dislike it?

Join me and special guest Janet Falk for legal marketing tips you likely haven't heard before. Inside of today's episode, you'll learn: - How to rethink the buyer's journey (and why it's more about confirmation than anything), - The 5 main ways to market as a lawyer, and - Why not shy away from media attention (but instead, seek it out). Janet has a wealth of experience from which to learn (so do yourself a favor and listen now). The post Episode #201: Legal Marketing Tips (You Haven’t Heard Before) appeared first on Life & Law Podcast.

Did you like this episode? Dislike it?

Mastering SEO for Law Firms: Insights from Lindsey Busfield of Optimize My Firm