Podcasts about nonfiction authors association

I'm pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today's guest brings a dynamic blend of publishing know-how and stage presence to the author experience. As the founder of Press 49, an award-winning hybrid publishing company, she supports nonfiction authors—especially entrepreneurs, speakers, and business leaders—in transforming their ideas into high-quality books that open doors and drive revenue. As a professional speaker, consultant, and author, she knows firsthand how powerful a book can be as a business asset. Through Press 49, she offers authors the best of both worlds: the professionalism and polish of traditional publishing paired with the creative control, royalties, and rights retention of independent publishing. Whether she's leading a high-energy presentation or guiding an author through the publishing process, she believes deeply in the value of sharing one's message with the world. Please join me in welcoming Bridgett McGowen-Hawkins.  In this episode, we discuss the following:

Faust Ruggiero is a distinguished therapist, published authorStay tuned for Mark's 2-Minute AI Tip at the end: mark@marktennant.net Faust Ruggiero is a distinguished therapist, published author, and clinical trainer with a remarkable career dedicated to personal development and human potential. Faust's work has reached individuals from all walks of life—from adolescents to first responders—offering counseling that ranges from substance abuse recovery to corporate development. He is the mind behind the acclaimed Process Way of Life program, which has transformed how people understand and navigate the human condition. His book, The Fix Yourself Handbook, is a multi-award-winning guide that has earned praise from the Nonfiction Authors Association, Literary Titan, and Reader's Favorite. His follow-up, The Fix Your Anxiety Handbook, continues this empowering journey. With his vast experience working in settings like prisons, corporations, and substance abuse centers, Faust brings a wealth of knowledge and real-world insights to his work. Not to mention, he's a familiar face and voice, having appeared on numerous radio shows, podcasts, and TV programs. Podcast: The Fix Yourself Handbookwebsite: faustruggiero.com Faust TV Show recommendations:Call of the MidWife: NetFlixPeaky Blinders: Netflix #MarkTennent #FaustRuggiero #TheFixYourselfHandbook --- Support this podcast: https://podcasters.spotify.com/pod/show/barry-edwards/support

In this podcast episode, Dr. Jonathan H. Westover talks with Steven Howard about his book, Humony Leadership: Mindsets, Skills and Behaviors for Being a Successful People-Centric Leader. Steven Howard (https://www.linkedin.com/in/stevenbhoward/) is the award-winning author of 22 leadership, business, and professional development books. His latest book, Humony Leadership: Mindsets, Skills and Behaviors for Being a Successful People-Centric Leader was published in August 2022. In awarding the book a Gold Medal, the Nonfiction Authors Association called Humony Leadership, “a significant work with an important mission.” Humony Leadership was also voted the 8th Best Indie Book of 2022 by the readers at ReadFreely.com and received a Bronze Medal in the Business/Leadership category from Reader Views Literary Awards. Steven was named one of the 2023 Top 200 Global Biggest Voices in Leadership by the LeadersHum network in recognition of his thought-provoking and leading-edge thinking on leadership. Humony is a word created by Steven comprising Human, Humanity, and Harmony to emphasize the leading of people and the need for leaders to create workplaces of wellbeing and harmony. His book Better Decisions. Better Thinking. Better Outcomes. How to go from Mind Full to Mindful Leadership, received a Silver Award from the Nonfiction Authors Association. He also wrote Leadership Lessons from the Volkswagen Saga, which won three prestigious publishing industry awards (2017 Independent Press Award, National Indie Excellence Award, and San Francisco Book Festival Award). He is also the author of Great Leadership Words of Wisdom. He is also the co-author of Strong Women Speak on Leadership, Success, and Living Well. Howard is well-known and recognized for his truly international and multicultural perspective, having lived in the USA for over 30 years, in Singapore for 21 years, and in Australia for 12 years. He currently resides in Southern California and Mexico City.  Check out all of the podcasts in the HCI Podcast Network! Check out the ⁠HCI Academy⁠: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn ⁠Alchemizing Human Capital⁠ Newsletter. Check out Dr. Westover's book, ⁠The Future Leader⁠. Check out Dr. Westover's book, ⁠'Bluer than Indigo' Leadership⁠. Check out Dr. Westover's book, ⁠The Alchemy of Truly Remarkable Leadership⁠. Check out the latest issue of the ⁠Human Capital Leadership magazine⁠. Each HCI Podcast episode (Program, ID No. 655967) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Each HCI Podcast episode (Program ID: 24-DP529) has been approved for 0.50 HR (General) SHRM Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCPHR recertification through SHRM, as part of the knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™). Human Capital Innovations has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. Each HCI Podcast episode qualifies for a maximum of 0.50 points.

*Boom* This is the 400th episode of The Copywriter Club Podcast. And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Stephanie did not disappoint. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler The Nonfiction Author Association The Copywriter Club Facebook Group The Copywriter Underground   Transcript: Rob Marsh: Before I introduce today's guest and episode, this is the official 400th episode of The Copywriter Club Podcast. I'm not sure Kira and I ever envisioned this podcast going this long. In fact, other than wanting to have deep discussions that asked hard questions of expert copywriters, I'm not sure what we expected.  So many people have told us they are copywriters today because they were inspired by this podcast. Or by the stories our guests have shared. Or because they jumped into one of our programs designed to help them grow. So I just want to take this opportunity to thank you for making this podcast the world's most popular copywriting podcast. And now on to today's show… We've talked about writing a book on this podcast several times. But it's one thing to want to write a book, and another thing to have the tools and plan to make it happen. So when I got a copy of The Non-fiction Book Marketing and Launch Plan, I thought we should probably interview the author on the podcast and dive into what it takes to write and launch a book. Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And for today's episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I talked with former copywriter and current CEO of the non-profit author's association, Stephanie Chandler. Stephanie founded the Non-fiction author's association, so she was the perfect person to talk to about this subject as well as when you should take a leap of faith you might not be ready for and what gets taken when thieves rob a bookstore.  But before we jump in with Stephanie…  There's a question that clients ask before they decide whether something you write is worth paying a lot or a little for. That question is “Can I do this?” Most clients can write a blog post. Or an email. It might not be as good as the one you would write, but they could do a passable job. Those projects don't feel all that valuable because clients can visualize themselves creating them. They're not hard. Fewer clients think they can strategize and build an acquisition funnel. Or a sales page. Or a book. So these projects are more valuable to clients (which means you can charge more to do them). And almost no clients have the skills to manage sophisticated email marketing tools like Klavio, ActiveCampaign, or even ConvertKit. And if they do, they're often too busy to do this work themselves. These skills are among the most valuable of all. So how do you add a skill like managing email marketing tools to your copywriting services? This week in The Copywriter Underground, we'll show you. We've invited guest expert and email strategist Matt Brown to share exactly how to make sure your client's emails get into their customer's inboxes. And how to use this skill to set yourself apart from all the other “I-just-write-copy” copywriters out there. It's a master class for all members of The Copywriter Underground and you can join us if you visit thecopywriterclub.com/tcu today. But do it today, because if you're listening to this a few days after the podcast comes out, it will be too late. Having these skills, makes getting hired by high-paying clients easier. But you have to opt in to get the training. And with that, let's go to our interview with Stephanie.

Get my Monthly Newsletter here Author and CEO of the Nonfiction Authors Association, Stephanie Chandler, joins Erica in this educational and engaging discussion about how business owners can use a book to build their business.  Some of the questions Stephanie answers are: What's the benefit of writing a non-fiction book? How do I know what to write about? What costs do I need to budget for when planning a book for my business?  What is the process of writing a book - how do I get started? What's the optimal length of a non-fiction book? Where and how do I find an editor?   Stephanie Chandler is the author of several books including The Nonfiction Book Marketing and Launch Plan and The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer's Digest, and Wired magazine.   Resources Mentioned: Tribes by Seth Godin E-Myth by Michael Gerber Aloha Publishing Blog Post on Book Publishing Budget NonFiction Writers Conference NonFiction Authors Association   Connect with Stephanie Chandler | LinkedIn | The Nonfiction Book Marketing and Launch Plan   Connect with Erica | LinkedIn | Email List  

Publishing and distributing your self-published books is the easy part. Reaching readers is still the challenge. Today we speak with Stephanie Chandler, the founder and CEO of the Nonfiction Authors Association. Stephanie began building her email newsletter list and experimenting with self-publishing before D2D or even Smashwords existed! If you're interested in how to successfully market and launch your next book, regardless of genre, this is the episode for you!//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Does your business have a mascot, a team jersey, and team-related merchandise for sale? Probably not. Fredrick “Freddy D” Dudek has spent more than three decades studying how companies can turn their employees, customers, and business affiliates into the kind of raging fans that sports teams enjoy. He is the author of Creating Business Superfans: The Time-Tested Playbook That Converts Your Customers, Employees, and Business Partners into Superfans for Bigger Sales, Broader Awareness, and Long-Term Success. Like a sports franchise, Freddy D discovered that the secret to creating business super fans begins by fostering an internal culture dedicated to winning. For businesses, that means making superior customer service the desired home run of every "at bat" with customers and prospects. While the analogy to sports fanatics is perfectly valid, Freddy D assures us that it's unnecessary to dress up your CEO as an animal, historical figure, or other costumed mascot with an oversized head and goofy feet.  Hearing what he has to say and reading his book will suffice. [Visit Freddy D's website here and be sure to catch his Business Superfans Podcast here.] Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Frederick “Freddy D” Dudek, Business $uperfansPosted: April 1, 2024 Monday Morning Run Time: 40:15 Episode: 12.39 SPECIAL NOTE: Founding host Dean Rotbart's most recent book, Dedication and Service: 50 Years on Call with the Volunteers of Colorado's Genesee Fire Rescue has been awarded the prestigious Gold Medal from the national Nonfiction Authors Association. It is Dean's second Gold recognition.

This week's guest, David Page, is a well-known expert on American cuisine, culture, and entrepreneurship. The two-time Emmy-award winner and veteran broadcast journalist is best known for creating the Food Network hit Diners, Drive-Ins and Dives and serving as its executive producer for eleven seasons. David, president and executive producer of Page Productions, understands why some restaurants succeed while many don't. Every owner, executive, and entrepreneur, regardless of their business sector, will take away actionable intelligence from David's insights.   If you've ever dreamed of opening your own restaurant, it's absolutely essential to hear the cautions that David offers. For foodies in the audience, David shares some of his favorite foods and restaurants, and the one dish he has a strong aversion to. David is the author of Food Americana: The Remarkable People and Incredible Stories Behind America's Favorite Dishes. The book is a literary feast of fascinating characters, food culture, pop culture, and nostalgia. And stay tuned for David's new podcast, Culinary Characters Unlocked, which is scheduled to debut in early May and feature inside stories of the food world from its most fascinating people. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: David Page, Page ProductionsPosted: March 25, 2024 Monday Morning Run Time: 58:15 Episode: 12.38 SPECIAL NOTE: Founding host Dean Rotbart's most recent book, Dedication and Service: 50 Years on Call with the Volunteers of Colorado's Genesee Fire Rescue has been awarded the prestigious Gold Medal from the national Nonfiction Authors Association. It is Dean's second Gold recognition.

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Steven Howard ... Steven Howard, an acclaimed author of 22 books on leadership, business, and professional development, recently released "Humony Leadership," a Gold Medal-winning book recognized by the Nonfiction Authors Association. He was honored as one of the Top 200 Global Biggest Voices in Leadership by the LeadersHum network and featured in Brainz CREA Global's list of top entrepreneurs and leaders. His book, "Better Decisions. Better Thinking. Better Outcomes.," also received recognition. As a sought-after platform and virtual speaker, Steven delivers leadership keynote speeches worldwide for various events and conferences.

Matty Dalrymple talks with Stephanie Chandler about LEVERAGING YOUR TRIBE OF INFLUENCE, including the power of tapping into your existing tribe and of expanding beyond that tribe; the value of beta readers to address the problem of obscurity; the downside of promoting outside your target audience, of selling to other writers, and of relying on the "rented real estate" of social media; the importance of creating a reciprocal relationship and exhibiting professionalism; tips for pursuing aspirational contacts; and how each new contact opens a network of others. Links, summary, and transcript at https://www.theindyauthor.com/221---leveraging-your-tribe-of-influence.html  If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer's Digest, and Wired magazine. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She is a member of the Alliance of Independent Authors.

Today's guest has been recognized as a networking expert by NPR, Professional Convention Management Association, Harvard Business Review, Forbes, and Inc., and as a virtual event design expert by JDC Events. As an event design consultant and executive Zoom producer, he partners with speakers and in-house event teams to design transformative, inclusive, and engaging events - while lowering their stress. He is the award-winning author of three books. His third, ​​"Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” won a Gold award from the Nonfiction Authors Association. Since 2016, he has hosted the On the Schmooze podcast and, since March 2020, #NoMoreBadZoom Virtual Happy Hour. Please join me in welcoming… all the way from his home in the Philadelphia suburbs – a TEDx speaker and HBR contributor – Robbie Samuels. Watch The Mind Body Business Show LIVE! - Did you know that this "podcast" is a LIVE video show?  Register (completely SPAM-Free) to receive automated announcements whenever we go live.  Then simply click and engage.  We welcome your questions and real-time participation.  Go to http://ryps.tk/cbm-register and register (free) now!

Dr.Vicki Garlock is the founder of World Religions for Kids and an award-winning children's book author. She earned her Ph.D. in Cognitive Development and served as a full-time Psychology professor for over a decade. She then changed gears and began focusing on best practices for teaching kids about the world's religions. Her published Peace Curriculum offers stories from eight different faith traditions, as well as crafts and activities, and her first book, We All Have Sacred Spaces earned a Gold Award from the Nonfiction Authors Association. Her upcoming book, the ABCs of the World's Religions is due out this fall. Discover more @⬇️ https://worldreligion4kids.com ➡️ Sign Up to receive your FREE Divine CEO magazine https://www.lauratopper.com/divineceo... #lauratopper #womenofpower

In this episode of "After the Affair," host I am joined by guest Faust Ruggiero to discuss the importance of accountability and personal growth after a breakup. We delve into the complexities of relationships, infidelity, and the impact on our sense of identity. Join us as we explore practical strategies for moving forward and finding internal strength to create a fulfilling and empowered life. Faust A. Ruggiero's professional career spans almost 40 years, and is diversified and compelling, as it has consistently established new and exciting cutting-edge counseling programs in its pursuit of professional excellence and personal life enhancement. He is a published research author, clinical trainer, and a therapist who has worked in settings that have included clinics for deaf children, prisons, nursing homes, substance abuse centers, inpatient facilities, major corporations, both national and international, and as the President of the Community Psychological Center in Bangor, Pennsylvania. In that capacity, he developed the Process Way of Life counseling program, and has developed it into a formal text presented in the Fix Yourself Handbook. In the summer of 2016, Mr. Ruggiero decided to develop the Process Life Program into a text that can be published, and would help people in need address the difficult situations that are affecting their lives. The Fix Yourself Handbook was completed in December of 2019. On February 1st, 2020, The Fix Yourself Handbook received the Silver Award from The Nonfiction Authors Association. On May 2, 2020, it received the Gold Award from Literary Titan. On September 1st, 2020, it received the Bronze Award from Reader's Favorite. He has appeared on television and radio shows, and podcasts discussing the Process Way of Life presented in The Fix Yourself Handbook both nationally and internationally. His radio show "Fix It With Faust" debuted in June of 2021, and The Fix Yourself Handbook II; The Journey Continues is currently in development.   Want to reach out to me directly? Send me a message on social media and drop me an email at luke@lifecoachluke.com   Website: www.lifecoachluke.com Facebook: www.facebook.com/mylifecoachluke Instagram: www.instagram.com/mylifecoachluke LinkedIn: www.linkedin.com/in/mylifecoachluke TikTok: @mylifecoachluke Discovery Call: www.lifecoachluke.com/booking-calendar/discovery-call Podcast: www.lifecoachluke.com/podcast Spotify: https://open.spotify.com/show/24Mxm7BItKT4xAz2Psfyh8?si=7dcc4d546d984c41 Apple Podcasts: https://podcasts.apple.com/us/podcast/after-the-affair/id1648061200 Linktree: https://linktr.ee/lifecoachluke

I'm admittedly taking a bit of a selfish turn in this episode as I get to chat with the renowned Stephanie Chandler.Stephanie, an acclaimed author of "The Nonfiction Book Publishing Plan," is the force behind the Nonfiction Authors Association and the unique Nonfiction Writers Conference - an online event that's been changing the game since 2010. As someone who's graced platforms like Entrepreneur, BusinessWeek, and Wired magazine, she's an embodiment of expertise and passion. Stick around as we delve into topics like the art of 'chunking' your writing, the intriguing world of hybrid publishing, and so much more.Key Discussion Points Stephanie's transition from corporate life in 2003 to a bookstore owner in Sacramento and eventually to being a renowned author and community builder. Crafting a Thriving Community: How Stephanie enriches her community with valuable content, battling the wave of misinformation. "Chunking" the Writing Process: A look at daily manageable writing targets and the echoing effects of consistent book releases. Target Audience's Power: The art and science of niching down and addressing audience-specific challenges. Deciphering Bookstores: The ongoing battle between traditional bookstores and the rise of audiobooks. The Publishing Dilemma: A discussion on the allure of big publishers vs. the liberty of alternative routes. Navigating Hybrid Publishing: A glance at its role in the current market and its pros and cons. This conversation with Stephanie Chandler was both productive and enlightening. From the nuanced intricacies of non-fiction publishing to the evolving landscape of bookstores and publishing routes, Stephanie's insights were invaluable. If you're a budding author or simply interested in the world behind the books you read, this is an episode you wouldn't want to miss.Links Worth Exploring Connect with Stephanie: Website | Facebook | X (néeTwitter) | LinkedIn The Nonfiction Authors Association: Visit The Website The Nonfiction Writers Conference: Learn More Here The Productivity Diet Campaign Page: Check It Out Related Conversation: Episode 335: Mind Map Your Writing with Daphne Gray-Grant Related Blog Post: On Not Writing Thanks to all of the sponsors of this episode. You can find all of the sponsors you heard me mention on this episode on our Podcast Sponsors page.Want to support the podcast? Beyond checking out our sponsors, you can subscribe to the show wherever you listen to podcasts. Click on any of the links below to make that happen.Spotify | Apple Podcasts | Google Podcasts | StitcherYou can also click on this link to paste the podcast feed into your podcast app of choice.Thanks again for listening to A Productive Conversation. See you later.Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm admittedly taking a bit of a selfish turn in this episode as I get to chat with the renowned Stephanie Chandler. Stephanie, an acclaimed author of "The Nonfiction Book Publishing Plan," is the force behind the Nonfiction Authors Association and the unique Nonfiction Writers Conference - an online event that's been changing the game since 2010. As someone who's graced platforms like Entrepreneur, BusinessWeek, and Wired magazine, she's an embodiment of expertise and passion. Stick around as we delve into topics like the art of 'chunking' your writing, the intriguing world of hybrid publishing, and so much more. Key Discussion Points Stephanie's transition from corporate life in 2003 to a bookstore owner in Sacramento and eventually to being a renowned author and community builder. Crafting a Thriving Community: How Stephanie enriches her community with valuable content, battling the wave of misinformation. "Chunking" the Writing Process: A look at daily manageable writing targets and the echoing effects of consistent book releases. Target Audience's Power: The art and science of niching down and addressing audience-specific challenges. Deciphering Bookstores: The ongoing battle between traditional bookstores and the rise of audiobooks. The Publishing Dilemma: A discussion on the allure of big publishers vs. the liberty of alternative routes. Navigating Hybrid Publishing: A glance at its role in the current market and its pros and cons. This conversation with Stephanie Chandler was both productive and enlightening. From the nuanced intricacies of non-fiction publishing to the evolving landscape of bookstores and publishing routes, Stephanie's insights were invaluable. If you're a budding author or simply interested in the world behind the books you read, this is an episode you wouldn't want to miss. Links Worth Exploring Connect with Stephanie: Website | Facebook | X (néeTwitter) | LinkedIn The Nonfiction Authors Association: Visit The Website The Nonfiction Writers Conference: Learn More Here The Productivity Diet Campaign Page: Check It Out Related Conversation: Episode 335: Mind Map Your Writing with Daphne Gray-Grant Related Blog Post: On Not Writing Thanks to all of the sponsors of this episode. You can find all of the sponsors you heard me mention on this episode on our Podcast Sponsors page. Want to support the podcast? Beyond checking out our sponsors, you can subscribe to the show wherever you listen to podcasts. Click on any of the links below to make that happen. Spotify | Apple Podcasts | Google Podcasts | Stitcher You can also click on this link to paste the podcast feed into your podcast app of choice. Thanks again for listening to A Productive Conversation. See you later. Learn more about your ad choices. Visit megaphone.fm/adchoices

"I'm the other kind of writer. I don't write every day. I don't have set hours that I write (and I know I should). But I get there eventually...I want it to be an enjoyable process." --Heidi Eliason Have you ever felt suffocated by your routine and responsibilities, or just longed for some adventure? Heidi Eliason did, so at the age of 45 she quit her job, sold her house, bought a motorhome, and embarked on a five-year road trip with her dog, Rylie. It was a journey that transformed her life. Through memoir, she recounts the challenges of managing the Green Monster--her motorhome--traveling in Mexico, and getting derailed by Mr. Wrong. She learned--sometimes the hard way--that chasing the corporate ladder and storybook romance was not always a sure route to happiness. She struggled with insecurities, faced her fears, and dug her way out of depression. Today I talk with Heidi about her process to write the story of this journey. She hopes that her book, Confessions of a Middle-Aged Runaway, may help others to find the courage to jump off the hamster wheel of the conventional dream and make a transformative journey of their own. And perhaps you will be inspired, by our conversation today, to write about YOUR journey! Here are a couple of resources she mentioned in today's interview: Reedsy.com Ebooklaunch.com IngramSpark.com Draft2Digital.com You can find her book ⁠here ⁠and ⁠here ⁠and on her website ⁠here⁠. You can check out Heidi's writing editing services here. She belongs to The California Writer's Club and the Nonfiction Authors Association. She mentioned several books that she found inspiring. They were... On Writing by Stephen King The Art of Memoir by Mary Karr Big Magic by Melissa Gilbert Bird by Bird by Anne Lamott Writing Down the Bones by Natalie Goldberg⁠, and The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing by Stephanie Chandler Watch our conversation at ⁠https://youtu.be/bxm0xx2v3vA Get free monthly writing prompts and more information about our Sidetracked Legacies membership ⁠⁠at ⁠https://sidetrackedsisters.com/⁠ Check out LisaHoffmanCoaching ⁠⁠at ⁠https://www.instagram.com/lisahoffmancoaching/⁠ ⁠#overcomingwritersblock⁠ ⁠#writersblock⁠ ⁠#blankpage⁠ ⁠#SidetrackedSisters⁠ ⁠#SidetrackedLegacies⁠ ⁠#legacybuilding⁠ ⁠#LisaHoffmanCoaching⁠ 

We are delighted to present a conversation with Stephanie Chandler, founder and CEO of the Nonfiction Authors Association and a successful author of several books, including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. In this episode, Stephanie shares her remarkable insights into all phases of the book-writing process and offers a sharp view of the publishing industry. By exploring assets and liabilities of traditional publishing and self-publishing, we dive deeper into the ‘why' behind the writing process and practices that make the most out of it. Try Blinkist for free for 14 days by going to [https://www.blinkist.com/simplify][2], tapping on Try Blinkist at the top right, and entering the code author. Let us know what you thought of this episode, or just come say hi on Twitter! Find Caitlin at @caitlinschiller https://twitter.com/caitlinschiller [2], Ben at @bsto https://twitter.com/bsto [3]. You can write us all an email at podcast@blinkist.com [4]. This episode of Simplify was produced by Caitlin Schiller, Ben Schuman-Stoler, Phoebe McIndoe, Maria Levacic & Ben Jackson at Blinkist

Marj Atkinson, owner of Ask Marj, talks about the many facets that librarians need to consider while doing their research on starting businesses. Marj discussed AIIP, ACRL, SCORE and Nonfiction Authors Association during our conversation.

In this episode of the Nonfiction Authors Association podcast, Carla King welcomes guest Alex Kapitan to discuss how to edit for inclusivity to reach more readers. Alex Kapitan (no pronouns) is a trainer, speaker, consultant, editor, and activist who left the world of non-fiction book publishing to start Radical Copyeditor, an anti-oppressive language project. Alex draws on an eclectic background in the publishing industry, sexuality and gender education, and faith-based organizing to help people and organizations align their words with their values.

Are you an interior designer or a thought leader considering writing a book? Well…what does it take to get a book deal? What are options for self-publishing? How do you write a book in the first place? The process is overwhelming, but today's guest, Stephanie Chandler of the Nonfiction Authors Association, is here to walk us through the process. Stay tuned! Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer's Digest, and Wired magazine. ***

0082 Women of Power Show with Laura Topper and Super Guest Vicki Garlock PhD Vicki Garlock PhD is the founder of World Religions for Kids and an award-winning children's book author. She earned her Ph.D. in Cognitive Development and served as a full-time Psychology professor for over a decade. She then changed gears and began focusing on best practices for teaching kids about the world's religions. Her published Peace Curriculum offers stories from eight different faith traditions, as well as crafts and activities, and her first book, We All Have Sacred Spaces earned a Gold Award from the Nonfiction Authors Association. Her upcoming book, the ABCs of the World's Religions is due out this fall.

I am excited to welcome Faust Ruggiero to the show today. Mr. Ruggiero's professional career spans almost 40 years and is diversified and compelling, as he has consistently established new and exciting cutting-edge counseling programs in his pursuit of professional excellence and personal life enhancement. He is a published research author, clinical trainer, and a therapist who has worked in settings that have included clinics for deaf children, prisons, nursing homes, substance abuse centers, inpatient facilities, and as the President of the Community Psychological Center in Bangor, Pennsylvania. In that capacity, he developed the Process Way of Life counseling program, and has developed it into a formal text presented in the Fix Yourself Handbook. On February 1st, 2020, The Fix Yourself Handbook received the Silver Award from The Nonfiction Authors Association. Today we will discuss Mr. Ruggiero's career, what he has learned from it, and his current therapeutic and counseling approaches. Faust Ruggiero's Links: Website: www.FaustRuggiero.com Twitter: https://twitter.com/faustinspire IG: https://www.instagram.com/faustinspire/ Facebook: https://www.facebook.com/FaustInspire/ Amazon: https://www.amazon.com/dp/1734383003?ref_=pe_3052080_397514860

Welcome to another exciting episode of the Post-Traumatic Parenting podcast! In today's podcast episode, I'm joined by Stephanie Chandler, the founder of the Nonfiction Authors Association. I recently attended her conference and when I heard her unique post-traumatic parenting story I knew I had to share it with you all because I love bringing post-traumatic parents on the podcast so that we can hear real-life Post-Traumatic stories. Stephanie is someone I admire a lot, she turned her trauma into a superpower, while remaining a conscious, present parent. Tune in as we talk about Stephanie's story, how she suddenly lost her husband and became a single parent, how to process grief when you lose a loved one, what is grief hijack, different ways to process your trauma, and managing trauma while parenting a traumatized child. In this episode, we chat about:Stephanie shares how she suddenly lost her husbandThe difference between being a single parent and an only parentA missing male figure in Stephanie's son's lifeWhen should you seek professional help with processing your griefWhat is a grief hijackStephanie's journey of starting the Nonfiction Authors AssociationHow did Stephanie hack her trauma and turned into a superpowerDifferent ways to process your traumaHow to supercharge your therapyWhat motivated me to become a psychologistSuicide is not selfish, and depression is not only in your headStephanie's son's reaction to his dad passingWhat they don't teach you in school about businessStephanie shares how she started her first writers' conference Tips on writing a book, building a platform, and finding an agentTurning your fear into a helpful friendWhy post-traumatic parents are the world's natural entrepreneursConnect with me on Instagram @dr.koslowitzpsychology and for full show notes and more resources visit www.drrobynkoslowitz.com/turning-your-trauma-into-superpower-with-stephanie-chandler

The Nonfiction Authors Association is celebrating 10 years of being in business this year. We are so excited to welcome founder Stephanie Chandler to get some insight into what she's learned during this time of growth! 

STEPHANIE SENDAULA, PANELS HOST: A librarian and writer from New Jersey, Stephanie currently works in community engagement and outreach for LibraryLinkNJ. GEETA GWALANI is the author of Aromas of Sindh - A 100 Recipes from the heart- her first cookbook published in 2020, which won her the Gold award from the Nonfiction Authors Association headquartered in the US. Through her first book she has been working towards socializing people about this unique cuisine of a community that saw mass exodus from its hometown in Sindh during the partition of India in 1947. CAROL SELICK: Winner of the 2022 Firebird Book Award in Biographical Fiction and Women's Fiction, singer-songwriter Carol Selick traces her coming of age in a new autobiographical novel, "Beyond the Song." Each chapter begins with lyrics she wrote and still performs today. Carol is a graduate of Rutgers University and grew up in East Brunswick. DIANE UNIMAN aka blogger Princess Diane von Brainisfried® is a lawyer-turned Certified Positive Psychology Life Coach and Certified Laughter Yoga Leader. She gives corporate wellness seminars on happiness, optimism, positivity, and productivity. She's also an award-winning writer who wrote Bonjour, Breast Cancer-I'm Still Smiling…Wit, Wisdom, and Optimism for Beating the Breast Cancer Blues. Originally recorded on October 16, 2022 as part of EBPL's Local Author Day.

This fast-paced world has made it increasingly difficult to have our personal life taken care of while drowning in our work life. As such, we almost always hear advice that calls for "work-life balance." However, our guest in this episode believes that there is no such thing. Instead, we need to look for "work-life harmony." https://www.linkedin.com/in/stevenbhoward/ (Steven Howard) sits down with host Hanna Hasl-Kelchner to tell us all about this while taking us into his upcoming book that emphasizes the need for leaders to create a workplace of well-being and harmony. At a time when most collaboration is forced and toxic workplaces drive talent out, we need harmony more than ever. Join Steve as he shares more about getting harmony in the workplace and how this impacts our overall life.   What You'll Discover About Achieving Harmony In The Workplace: The difference between forced collaboration and cooperatively collaborating The bottlenecks to getting harmony in the workplace The important role of leadership to shift the course of the organizational culture Why emotional intelligence is an important skill for leaders in the future Overcoming generational differences in the workplace Why innovation and creativity are requirements for organizations today   Guest Bio: Steven Howard is the award-winning author of 21 leadership, business, and motivational books and the editor of nine professional and personal development books in the Project You series. His latest book is How Stress and Anxiety Impact Your Decision Making. His book Better Decisions. Better Thinking. Better Outcomes. How to go from Mind Full to Mindful Leadership, received a Silver Award from the Nonfiction Authors Association. He also wrote Leadership Lessons from the Volkswagen Saga, which won three prestigious publishing industry awards (2017 Independent Press Award, National Indie Excellence Award, and San Francisco Book Festival Award). He is also the author of Great Leadership Words of Wisdom. Howard is well-known and recognized for his truly international and multicultural perspective, having lived in the USA for over 30 years, in Singapore for 21 years, and in Australia for 12 years. He currently resides in Southern California.   Related Resources: http://www.twitter.com/StevenBHoward (http://www.twitter.com/StevenBHoward) https://www.linkedin.com/in/stevenbhoward (https://www.linkedin.com/in/stevenbhoward) https://www.facebook.com/StevenHowardAuthor (https://www.facebook.com/StevenHowardAuthor)   SUBSCRIBE, RATE AND REVIEW: Subscribing is easy and lets you have instant access to the latest tactics, strategies and tips.   Become a https://businessconfidentialradio.com/preferred-listener-signup (Preferred Listener) or https://businessconfidentialradio.com/subscribe-to-podcast/ (subscribe) to the show through your favorite podcast feed.   Rating and reviewing the show helps us grow our audience and allows us to bring you more of the information you need to succeed from our high-powered guests.   Download ♥ Subscribe ♥ Listen ♥ Learn ♥ Share ♥ Review ♥ Enjoy

The Nonfiction Authors Association is a supportive community for writers to connect, exchange ideas, and learn how to write, publish, promote, and profit with nonfiction books. Learn more at https://nonfictionauthorsassociation.com//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

As the quote goes, “the creative adult is the child who survived.” Today is a special encore of one of our most listened to episodes, with architect and author Donald Rattner, where we're talking all about creative space in your home. Even if you don't consider yourself “a creative”, he'll reveal how creativity is within each and every one of us. Donald M. Rattner helps individuals and organizations optimize creative performance by applying scientific research to the shaping of space. His third and most recent book is My Creative Space: How to Design Your Home to Stimulate Ideas and Spark Innovation, 48 Science-based Techniques, which received a Gold Award from the Nonfiction Authors Association, a Silver Medal in the Nautilus Book Awards and was a semi-finalist in the Chanticleer Awards. He has also written for numerous print and online channels, including Work Design Magazine, Better Humans, The Startup, and The Writer's Cooperative. Educator and practitioner as well as author, Donald has taught at the University of Illinois, New York Academy of Art, New York University, and Parsons School of Design. Speaking venues include the Creative Problem Solving Institute, Creative Mornings, Neocon, Metrocon, Florida Creativity Alliance, public libraries, bookstores, and conferences. His work has been featured on CNN, in such publications as The New York Times, Town & Country, and Houzz, and on numerous podcasts. Donald holds a Bachelor's from Columbia and a Masters of Architecture from Princeton. If you've ever wondered how you can tap into your inner creativity to design your home, all while seeing multiple benefits such as increased productivity, then this episode is for you! Want a fun way to level up your home quickly?? My accessory course is here for you! In this course I reveal my secrets, tips and tricks in a simple video course that's broken up into modules. This will give you the resources, solutions, and really quick wins at an affordable price – all with direction from me. To grab it you can go to my website at https://jillkalmaninteriors.com/, or click the link in my Instagram bio, at https://www.instagram.com/jillkalmaninteriors/. I'm excited to announce that I have the perfect service for you called R.O.O.M (which stands for “Remove the Overwhelm and Overcome the Move One Room at a Time”). With this service you can tackle one room, or you can tackle 9. This result-driven digital service is available in bundles, and I want to meet you where you are in your purchasing path to buy things are get your home furnished beautifully. If you think you're overwhelmed and need some customized guidance from a pro, R.O.O.M is for you! For more details and to get started, reach out to me on my website at https://jillkalmaninteriors.com/ or DM me on Instagram, http://instagram.com/jillkalmaninteriors. As mentioned at the end of this episode, you can also go to https://jillkalmaninteriors.com/ to my great new Room Planner freebie that I have for you! Did you know that I was recently featured in Women Who Podcast Magazine? You can check out the article here! I'm proud to announce that Welcome Home to the Suburbs has been listed in Feedspot's Top 25 Moving Podcasts You Must Follow in 2021! To view the entire list of shows featured, visit https://blog.feedspot.com/moving_podcasts/ Get full show notes and more information at: https://jillkalmaninteriors.com/podcast 

This episode focuses on how authors can seek sponsorships from corporations. Becky is joined by https://stephaniechandler.com (Stephanie Chandler)–Founder and CEO of the https://nonfictionauthorsassociation.com (Nonfiction Authors Association) and https://nonfictionwritersconference.com (Writers Conference)–who provides an in-depth explanation of what sponsorships are, how authors can find sponsors, the kind of services that sponsors will pay for, and how to decide if a sponsor is the right fit.  During the episode, Stephanie shares: About herself, her work, and her books. Why organizations want to sponsor authors. How big an author's platform or audience needs to be in order to attract a sponsor. The range of activities that sponsors will pay for authors to do.  Her advice for how authors should sift through companies that approach them for sponsorships.  How an author can successfully attract sponsorships by reaching out to organizations. Some real-world examples of sponsor agreements that she is familiar with. The range of fees that a sponsor will pay for an author agreement. Advice for deciding whether or not a sponsor is the right fit. How PR firms can be helpful for attracting sponsors.  What should be included in a sponsor pitch and how long it should be. Her suggestions for the subject line of emails that contain an author's sponsor pitch.  The increased revenue someone can expect if they start to seek out sponsorships. Her final thoughts about authors and sponsorships.  For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39614 (https://weavinginfluence.com/podcast/episode-96-sponsorships-with-stephanie-chandler/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Sharon C. Jenkins is the Principal for The Master Communicator's Writing Services. She has provided writing and coaching services to authors for the past 15 years and worked as an editor for a major, minority-owned communications and marketing company where she supervised over 50 contributing authors. Author of 20 books, eBooks, and an audiobook. Board member for the award-winning Brilliant Women in Film, who directed and produced her mini-documentary, The Birthing of a Book Baby. She has been the conference host for multiple writers' conferences. She has also been a featured panelist or speaker at national, regional, and local events such as the Authors Marketing Guild, Houston's Writefest, Living Your Dreams Conference, 2019 Marketplace Fair's Author Showcase, Houston Independent Authors' Writers Lunch, Nonfiction Authors Association, and the Houston Writers Guild, and the Urban League and NAACP National Conferences. Sharon is a graduate of the NHPO Leadership Institute and a member of NHPO Houston. She is also a Ladies Lifegroup Leader at Lakewood Church.

Today we welcome Author Steven Howard. We talk about his 22nd book How Stress and Anxiety Impact Your Decision Making: Making Better Decisions. Driving Better Outcomes. More about Steven Award-winning author of 21 nonfiction books, including, How Stress and Anxiety Impact Your Decision Making, Great Leadership Words of Wisdom, and the Asian Words of Wisdom series of quote books. Better Decisions Better Thinking Better Outcomes received a Silver Award from the Nonfiction Authors Association in February 2019 for bringing "a comprehensive plan of action for improving life through recognizing decision-making patterns that don't serve us well, don't enrich our lives, and don't bring us to our goals and dreams." Leadership Lessons from the Volkswagen Saga has won four prestigious publishing industry awards (2017 Independent Press Award, National Indie Excellence Award, San Francisco Book Festival Award, and Finalist in the Current Events category of the 2017 Best Book Awards). He has lived in Asia, Australia, and the USA. --- Send in a voice message: https://anchor.fm/bright-headed-publishing/message

Stephanie Chandler is a small business influencer and the CEO of Authority Publishing, a specialist in custom book publishing for business, self-help, memoir, and other non-fiction books. Stephanie is also the Founder and CEO of the Nonfiction Authors Association—a vibrant community for writers—and the Nonfiction Writers Conference. A professionally-trained speaker, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired. She is the award-winning author of several books, including Own Your Niche and The Nonfiction Book Publishing Plan. Stephanie joins me today to discuss why she started the Nonfiction Writers Conference and how it led to the Nonfiction Authors Association. She explains why writers should cultivate a following whether they're going the traditional or self-publishing route. She reveals the reason she turned away from traditional publishing and enumerates her favorite book marketing secrets and strategies. Stephanie also underscores how podcasting is an effective method of marketing a book and describes why all writers should take the opportunity to speak to their audience. “Whether you do it yourself or go to a traditional publisher, you need to cultivate an audience—a tribe of influenced people who will want to buy the book as soon as it comes out.” - Stephanie Chandler This week on SmallBizChat Podcast: Resources Mentioned: Connect with Stephanie Chandler: Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

In this episode, Shar talks about the benefits of working with an experienced book coach. When you are writing, publishing, and launching your book, you need guidance to help you avoid novice mistakes. Are you an aspiring author looking to write and publish a nonfiction book? Contact Queashar Detroit Publishing for your free 15-minute Discovery Call. Start here: https://schedulewithqdp.as.me/schedule.php About the Host Shar Halliburton Although many abandon their goals and dreams because of fear, uncertainty, procrastination, and insufficient resources, she turns each of those things into stepping-stones to her success. For Queashar L. Halliburton, CEO and founder of Queashar Detroit Publishing, LLC, her most tremendous success to date resulted from living outside the box and operating in her God-given gifts and purpose. Queashar is a recent graduate of Les Brown's Power Voice System for speakers and coaches. Shar has been featured in Time Square, FOX, CBS, NBC, Speakers Magazine, and other publications. She was recently honored as a 2021 Top 25 Women in Business Award by Courageous Women Magazine. As a certified success coach and nonfiction writing expert, Queashar empowers professionals to push past self-sabotaging behaviors and utilize their innate abilities to excel in life and business. In addition to serving as a member of Black Speakers Network and the Nonfiction Authors Association, Queashar is a contributing writer of Advance Magazine, Publish Magazine, and the author of Skyrocket Your Success! 10 Keys to Refocus, Reposition & Reclaim Your Purpose! For more information about Shar Halliburton and Queashar Detroit Publishing LLC®, please visit https://sharhalliburton.com/. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/authorsarelegacybuilders/message

Happy Monday Friends!We are approaching the New Year. If you are looking to improve yourself into the New Year or just in general. My next guest has written a handbook on how to do that. Please welcome my next guest Faust Ruggiero. The award-winning Fix Yourself Handbook presents the Process Way of Life, a step-by-step program that can transform your life into one that is happy, healthy, purposeful, and content. Who we are is the product of the interplay between our physical, intellectual, emotional, and spiritual attributes. The Process Way of Life's fifty-two internal processes will help you create a state of internal balance as these four attributes operate together, providing you with an energy source that can be applied to every part of your life. It will make you stronger personally, enhance all the relationships in your life, strengthen your business relationships, and give you the power to become the person you always wanted to be.The Process Way of Life is the product of over twenty years of Faust Ruggiero's research and practical counseling application. In the summer of 2016, Mr. Ruggiero decided to develop the Process Life Program into a text that can be published, and would help people in need address the difficult situations that are affecting their lives. The Fix Yourself Handbook was completed in December of 2019. On February 1st, 2020, The Fix Yourself Handbook received the Silver Award from The Nonfiction Authors Association. On May 2, 2020, it received the Gold Award from Literary Titan. On September 1st, 2020, it received the Bronze Award from Reader's Favorite. It is your guide on an exciting and enlightening life journey that will touch every part of you. The Process Way of Life creates one of life's most exciting and wondrous life journeys, and yours is about to begin. To support, connect or purchase the book head to the links below:https://www.faustruggiero.com/https://www.instagram.com/faustinspire/https://twitter.com/faustinspireSupport for Label Free Podcast is brought to you by ​MANSCAPED™​, who is the best in men's below-the-waist grooming.  ​MANSCAPED  offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LabelFree20 at   https://www.manscaped.com​ As always thank you for the support, to contact me directly follow the link below: https://www.labelfreepodcast.com​ Stay Healthy, Stay Ready- Deanna Marie Kuempel #ad​​ #sponsor​

Happy Monday Friends!We are approaching the New Year. If you are looking to improve yourself into the New Year or just in general. My next guest has written a handbook on how to do that. Please welcome my next guest Faust Ruggiero. The award-winning Fix Yourself Handbook presents the Process Way of Life, a step-by-step program that can transform your life into one that is happy, healthy, purposeful, and content. Who we are is the product of the interplay between our physical, intellectual, emotional, and spiritual attributes. The Process Way of Life's fifty-two internal processes will help you create a state of internal balance as these four attributes operate together, providing you with an energy source that can be applied to every part of your life. It will make you stronger personally, enhance all the relationships in your life, strengthen your business relationships, and give you the power to become the person you always wanted to be.The Process Way of Life is the product of over twenty years of Faust Ruggiero's research and practical counseling application. In the summer of 2016, Mr. Ruggiero decided to develop the Process Life Program into a text that can be published, and would help people in need address the difficult situations that are affecting their lives. The Fix Yourself Handbook was completed in December of 2019. On February 1st, 2020, The Fix Yourself Handbook received the Silver Award from The Nonfiction Authors Association. On May 2, 2020, it received the Gold Award from Literary Titan. On September 1st, 2020, it received the Bronze Award from Reader's Favorite. It is your guide on an exciting and enlightening life journey that will touch every part of you. The Process Way of Life creates one of life's most exciting and wondrous life journeys, and yours is about to begin. To support, connect or purchase the book head to the links below:https://www.faustruggiero.com/https://www.instagram.com/faustinspire/https://twitter.com/faustinspireSupport for Label Free Podcast is brought to you by ​MANSCAPED™​, who is the best in men's below-the-waist grooming.  ​MANSCAPED  offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LabelFree20 at   https://www.manscaped.com​ As always thank you for the support, to contact me directly follow the link below: https://www.labelfreepodcast.com​ Stay Healthy, Stay Ready- Deanna Marie Kuempel #ad​​ #sponsor​

My guest today is Romi Neustadt, a former lawyer and award-winning PR exec who traded in the billable hour to become an entrepreneur, author, speaker and business coach. For a dozen years Romi has been helping women find more time, purpose, money, balance, authenticity, fulfillment and possibilities. And (I quote) she's having a freaking blast doing it!Her first book, Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business, received a GOLD AWARD from the Nonfiction Authors Association. And her latest book, You Can Have It All, Just Not at the Same Damn Time was published last year and was a SUCCESS Magazine “Must-Read Book for the New Year." Romi has been featured in Forbes, Inc., Fast Company and Success, and has appeared on Fox Business News and morning shows around the U.S.I invited Romi to be a guest on my show to talk about her brand. I wanted to learn how she differentiates herself with her “No BS” approach. And I was curious to learn how a former lawyer who grew up in Montana, became a successful entrepreneur, best-selling author, in-demand speaker and “petty damn good wife and mom”.

The city of Detroit was the epicenter of the fur trade era, an unparalleled leader of shipbuilding for one hundred years, the Silicon Valley of the industrial age, and an unquestioned leader in the march of democracy. John Hartig's book Waterfront Porch: Reclaiming Detroit's Industrial Waterfront as a Gathering Place for All offers a unique history of Detroit as a city of innovation, resilience, and leadership in times to change. Waterfront Porch examines how the city has begun responding to the challenges of climate change, again redefining itself as a national and world leader on the path, this time, toward a more sustainable future. This book details the building of a new waterfront porch alongside the Detroit River called the Detroit RiverWalk, which is meant to help revitalize the city and region and promote sustainability practices. It tells the story of one of the largest, by scale, urban waterfront redevelopment projects in the United States, and gives us hope while it proves that Detroit and its metropolitan region have a bright future. John Hartig is an award-wining Great Lakes scientist, a former Fulbright Scholar, and the current Great Lakes Science-Policy Advisor for the International Association for Great Lakes Research. His book Bringing Conservation to Cities: Lessons from Building the Detroit River International Wildlife Refuge won a gold medal from the Nonfiction Authors Association in the “Sustainable Living” category and a bronze medal from the Living Now Book Awards in the “Green Living” category. Waterfront Porch: Reclaiming Detroit's Industrial Waterfront as a Gathering Place for All is available at msupress.org and other fine booksellers. You can connect with the press on Facebook and @msupress on Twitter, where you can also find me @kurtmilb.The MSU Press podcast is a joint production of MSU Press and the College of Arts & Letters at Michigan State University. Thanks to the team at MSU Press for helping to produce this podcast. Our theme music is “Coffee” by Cambo. Michigan State University occupies the ancestral, traditional, and contemporary Lands of the Anishinaabeg – Three Fires Confederacy of Ojibwe, Odawa and Potawatomi people. The University resides on Land ceded in the 1819 Treaty of Saginaw.Thank you all so much for listening, and never give up books.

Stress and System OverloadAre you experiencing stress and a system overload? If you are, you're not alone. It's a big club and getting bigger every day as the business world keeps getting more complicated and taxes our ability to do more with less and less. Today's special guest, Steven Howard, says we're often unaware of how stress and multitasking triggers poor thinking, poor decisions and poor outcomes. In our conversation he shares his research and offers tips on how we can flip that script. What You'll Discover About Stress and System Overload (highlights & transcript):https://businessconfidentialradio.com/?p=105672&preview=true# (HIGHLIGHTSCLICK HERE FOR AUDIO TRANSCRIPT) * How stress and system overload hijacks decision-making [01:33] * The difference reacting vs. responding makes in decision-making [02:05] * Why stress and system overload contribute to drama in the workplace [03:11] * How to stop the emotional hijacking of the decision-making process [04:37]  * What to do when your boss creates stress and system overload [08:21] * What decisions need to be made before you can engage in better thinking [09:38] * What happens to our brain when exeriencing stress and system overload [11:08] * And MUCH more. ♥ Share this episode with someone you think will benefit from it. ♥ ♥ Leave a review at https://lovethepodcast.com/BusinessConfidential (Lovethepodcast.com/BusinessConfidential )♥ Guest: Steven HowardSteven is the award-winning author of 21 leadership, business, and motivational books and the editor of nine professional and personal development books in the Project You series. His latest book is https://www.amazon.com/Stress-Anxiety-Impact-Decision-Making-ebook/dp/B08B4XYVV1/ref=sr_1_3?dchild=1&keywords=How+Stress+and+Anxiety+Impact+Your+Decision+Making&qid=1631035036&s=books&sr=1-3 (How Stress and Anxiety Impact Your Decision Making.) His book https://www.amazon.com/Better-Decisions-Thinking-Outcomes-Leadership/dp/1943702233/ref=sr_1_1?dchild=1&keywords=better+decisions+better+thinking+better+outcomes&qid=1631035095&s=books&sr=1-1 (Better Decisions. Better Thinking. Better Outcomes: How to go from Mind Full to Mindful Leadership), received a Silver Award from the Nonfiction Authors Association. He also wrote https://www.amazon.com/s?k=leadership+lessons+from+the+volkswagen+saga&i=stripbooks&ref=nb_sb_noss (Leadership Lessons from the Volkswagen Saga), which won three prestigious publishing industry awards (2017 Independent Press Award, National Indie Excellence Award, and San Francisco Book Festival Award). He is also the author of https://www.amazon.com/Great-Leadership-Words-Wisdom-philosophers-ebook/dp/B07886B6C5/ref=sr_1_2?dchild=1&keywords=great+leadership+words+of+wisdom+and+howard&qid=1631035233&s=books&sr=1-2 (Great Leadership Words of Wisdom.) Howard is well-known and recognized for his truly international and multicultural perspective, having lived in the USA for over 30 years, in Singapore for 21 years, and in Australia for 12 years. He currently resides in Southern California. Related Resources:Contact Steven and connect with him on https://www.linkedin.com/in/stevenbhoward/ (LinkedIn), https://twitter.com/StevenBHoward (Twitter), and https://www.youtube.com/channel/UCuZFGCoUe2jPRxq0e0nhBnw?view_as=subscriber (YouTube). Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at https://lovethepodcast.com/BusinessConfidential (Lovethepodcast.com/BusinessConfidential) Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics, strategies and tips to make your business more successful. Follow on your favorite podcast app http://bit.ly/bcnlisten...

There's nothing more difficult than feeling alone in your writing career. Enter Stephanie Chandler, the Founder and CEO of Nonfiction Authors Association, who firmly believes that nonfiction writers need a community to back them up. Stephanie shares with Robin Colucci how she felt left out in a writer's conference of 300 people. It seemed she was the only one writing about a business book! There and then, something had to change. Join in the conversation and discover how Stephanie built an online community for nonfiction writers. Eleven years later, the community stands strong with inspiring and supportive members worldwide. You don't ever have to feel alone in your writing journey. Tune in and feel at home!Love the show? Subscribe, rate, review, and share!Here's How »Join The Author's Corner Community today:http://robincolucci.com/LinkedInInstagramFacebook

This episode is a must-listen for authors at any stage of the publishing journey, even if you're in the writing process. Stephanie Chandler is an author, publishing industry expert, and the founder of Nonfiction Authors Association (NFAA). We discuss her phenomenal journey from corporate America to bookstore owner to NFAA founder, including some of the wins and hardships along the way. She shares her advice for new authors and book-marketing advice to support your success, including the power of a solid author platform and specific niche. Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. She is also CEO of the Nonfiction Authors Association, a vibrant educational community for writers, and the Nonfiction Writers Conference, twice-yearly events conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer's Digest, and Wired magazine. Links from this episode: Nonfiction Authors Association: https://nonfictionauthorsassociation.com/ Book launch checklist: https://nonfiction.lpages.co/book-launch-checklist/ Connect with me at www.stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com, message me on Instagram @stacyennis, or visit https://stacyennis.com/contactand fill out the form on the page.

— “Now feeling confident, proud of Me and the freedom I've won. Now feeling happy, joyful, filled with laughter. Feeling peace, contentment And love. Now I just live in joy, peace, and happiness, centered and calm as I go about my life being me.” A healing journey is about both letting go and welcoming. It's about letting go of thoughts, feelings, behaviors, and even people that are not serving you. It's about welcoming and incorporating thoughts, feelings, behaviors, and people that will empower, enrich, and energize your life. Valeria Teles interviews Denise Bossarte — the author of “Thriving After Sexual Abuse: Break Your Bondage to the Past and Live a Life You Love.” Denise Bossarte is a poet and an award-winning writer, photographer, and artist. Denise is a certified meditation facilitator and contemplative arts teacher. She is an information technology (IT) professional working for a large urban school district. Denise holds a BA in chemistry, an MS in computer science, and a PhD in developmental neuroscience. And she is a survivor of childhood sexual abuse. Denise spent her adulthood healing herself from the traumatic impact the sexual abuse had on her life. She is not a mental health professional. She is a Thriver who has traveled a healing journey and is able to share a personal, guided experience for readers to find and engage in their own journey to healing, to becoming Thrivers. Her self-published book Glamorous was a bronze medalist in 2019's The Wishing Shelf Book Awards in Adult Fiction, and her success with Glamorous earned her membership into the Horror Writers Association and the International Thriller Writers. Denise is also a member of the Nonfiction Authors Association and the Texas Association of Authors. Denise lives in Texas with her husband, Randy, and literary cat, Sapphira. To learn more about Denise Bossarte and her work, please visit: https://thrivingaftersexualabusebook.com/     — This podcast is a quest for well-being, a quest for a meaningful life through the exploration of fundamental truths, enlightening ideas, insights on physical, mental, and spiritual health. The inspiration is Love. The aspiration is to awaken new ways of thinking that can lead us to a new way of being, being well.     

Self-care and emotional health are more important today, than ever. In the face of unprecedented uncertainty caused be the pandemic, it is easy to become overwhelmed by fear and anxiety. What can we do right now, as individuals, to begin a journey toward a brighter, healthier future?Faust Ruggiero is a published research author, clinical trainer and a therapist who has worked in settings that have included clinics for deaf children, prisons, nursing homes, substance abuse centers and inpatient facilities. He continues to provide counseling services for veterans, first responders, law enforcement and other emergency personnel.During his tenure as the President of the Community Psychological Center in Bangor, Pennsylvania, he developed the Process Way of Life counseling program.  He adapted the program into the formal text presented in The Fix Yourself Handbook, which has received literary awards from The Nonfiction Authors Association, Literary Titan, and Reader's Favorite.The Fix Yourself Handbook from clinical therapist Faust Ruggiero presents a step-by-step program he calls the Process Way of Life, which gives readers the tools to rise above the trauma caused by the current world crisis.Ruggiero has used the Process Way of Life successfully for more than 20 years, and has helped thousands of clients find the peace and productivity they have been searching for. He is currently using the approach to help his clients address the debilitating effects of the Covid-19 virus, and with great success. “Everything you need to be happy and fulfilled is already inside you. You simply need to understand how to use it. Then you can find peace, and begin to love yourself.” Ruggiero writes.You can reach Faust at the following:thefix@faustruggiero.comhttps://www.faustruggiero.com/https://www.facebook.com/inspirationalmindYou can listen to the podcast on Wakeupwithkc on any podcast platforms.Follow me on instagram @wakeupwithkc

In this episode, I get vulnerable as I answer listener questions and offer my thoughts on topics related to parenting, books, and living abroad. Questions include: Do you experience mom guilt, or is your parenting as effortless as it looks? How do you promote and market a book? Where do you want to live next? What advice do you have for a friend who wants to move to Portugal? Links from this episode: Life Visioning Guide to help you understand your big vision: http://stacyennis.com/lifevisioningguide Nonfiction Authors Association: https://nonfictionauthorsassociation.com/ Resources on Portugal: https://stacyennis.com/?s=Portugal Connect with me at www.stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com, message me on Instagram @stacyennis, or visit https://stacyennis.com/contactand fill out the form on the page.

Samuel Sanders is an award-winning entrepreneur and member of the Nonfiction Authors Association, who has seen entrepreneurship, innovation, creativity, problem-solving, and ideation in action at a Fortune 500 company, an Inc. 5000 fastest-growing company, incubators, and companies he started himself. In his book Your Next Big Idea, he takes the lessons he learned from these vastly different worlds and combines them into an all-in-one book that will show you how to tackle problems and come up with game-changing ideas.Currently, Sam runs Heard, LLC Currently, a software application that helps governments and large companies get targeted and reviewed feedback from their citizens/employees to improve decision makingLearn More: https://www.yournextbigideabook.com/ or http://www.HeardLLC.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-samuel-sanders-entrepreneur-speaker-author-of-your-next-big-idea-ceo-of-heard-llc

Samuel Sanders is an award-winning entrepreneur and member of the Nonfiction Authors Association, who has seen entrepreneurship, innovation, creativity, problem-solving, and ideation in action at a Fortune 500 company, an Inc. 5000 fastest-growing company, incubators, and companies he started himself. In his book Your Next Big Idea, he takes the lessons he learned from these vastly different worlds and combines them into an all-in-one book that will show you how to tackle problems and come up with game-changing ideas.Currently, Sam runs Heard, LLC Currently, a software application that helps governments and large companies get targeted and reviewed feedback from their citizens/employees to improve decision makingLearn More: https://www.yournextbigideabook.com/ or http://www.HeardLLC.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-samuel-sanders-entrepreneur-speaker-author-of-your-next-big-idea-ceo-of-heard-llc

Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. She is also founder and CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, twice-yearly events conducted entirely online since 2010.   Stephanie shares her ninja strategies to increased book sales both in retail and more! She also talks about the magic of Amazon ads, Author Central, and finding your niche readers before you write your book!

Stephanie Chandler is the founder of the Nonfiction Authors Association and Nonfiction Writers Conference, and author of several books including “The Nonfiction Book Publishing Plan” and “The Nonfiction Book Marketing Plan.” A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine. The post #089 – Stephanie Chandler, Creator of The Nonfiction Authors Association first appeared on Write Your Book in a Flash Podcast with Dan Janal.

— “My sufficient healing is ongoing and intentional, since I am, and always will be, a work in progress” Valeria Teles interviews Michelle Andrea Williams — the author of “Wound-Proofing Our Writing Practice: Introducing the S.C.A.R.S. Method.” Michelle Andrea Williams, MBA., works full-time as a data specialist manager for an award-winning healthcare analytics company in Boston, MA. She is a Chapter Leader for the Nonfiction Authors Association and holds monthly meetings to help authors and writers navigate the self- and traditional publishing world. She developed a writing method to traverse past traumas through journaling called The SCARS Method® and teaches local and online classes on the technique. She is the author of three books including Wound-Proofing Our Writing Practice for writers working on their memoir, especially geared for writing about traumatic events. She is passionate about self-awareness, brain hacks, and discovering holistic and spiritual methods to healing mind, body and spirit. Michelle is the co-founder and current board member of MBS4God International, Inc., a non-profit organization helping the poor and underserved around the world by supporting self-sustaining projects, education, and food and resources. To learn more about Michelle Andrea Williams and her work please visit: https://www.michelleandreawilliams.com/     — This podcast is a quest for well-being, a quest for a meaningful life through the exploration of fundamental truths, enlightening ideas, insights on physical, mental, and spiritual health. The inspiration is Love. The aspiration is to awaken new ways of thinking that can lead us to a new way of being, being well. 

Samuel Sanders is the author of "Your Next Big Idea: Improve Your Creativity and Problem-Solving" and shares some exciting ideas in this podcast. Sam has experience working with creative R&D teams of varying sizes and shares some of the many ways you can transform an idea into reality. But even beyond that, Sam shares why the process of ideation is beneficial even if you aren't part of a billion-dollar R&D project because of how it helps boost your creativity and improves your problem-solving. Sam also explains how sometimes we can get stuck with idea "stigma" which limit our ability to look outside the box for innovation. And what's more, he shares just one of many exercises from his book to help you get more comfortable with creating ideas. Samuel Sanders is an award-winning entrepreneur and member of the Nonfiction Authors Association, who has seen entrepreneurship, innovation, creativity, problem-solving, and ideation in action at a Fortune 500 company, an Inc. 5000 fastest-growing company, incubators, and companies he started himself. In this book, he takes the lessons he learned from these vastly different worlds and combines them into an all-in-one book that will show you how to tackle problems and come up with game-changing ideas. You can learn more about Samuel, his projects, and his system for creating innovation at https://www.yournextbigideabook.com/press --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/strategic-possibilities/support

Faust A. Ruggiero's professional career spans almost 40 years, and is diversified and compelling, as it has consistently established new and exciting cutting-edge counseling programs in its pursuit of professional excellence and personal life enhancement. He is a published research author, clinical trainer, and a therapist who has worked in settings that have included clinics for deaf children, prisons, nursing homes, substance abuse centers, inpatient facilities, and as the President of the Community Psychological Center in Bangor, Pennsylvania. In that capacity, he developed the Process Way of Life counseling program, and has developed it into a formal text presented in the Fix Yourself Handbook.Upon graduating from Mansfield University in 1977, Mr. Ruggiero enrolled in the graduate program in Psychology at Illinois State University. There, with a dual major in clinical and developmental psychology, with a minor in research, he assisted in the publication of several research articles, including his thesis “The effects of prosocial and antisocial television programs on the cognitions of children”.Upon leaving graduate school, Mr. Ruggiero began working with Antoinette Goffredo counseling services providing psychological intervention to adolescent deaf children. There, he helped Ms. Goffredo develop a behavioral management program for profoundly deaf children with residual hearing.In 1982, he accepted a position with the Lehigh Valley Alcohol Counseling Center. There he provided individual counseling services to clientele suffering from alcohol abuse and addiction, including the introduction to both the twelve-step recovery process, and family and intervention services. It was at the alcohol counseling center, where Mr. Ruggiero was asked to develop a Phase 2 counseling program for individuals convicted of drunk driving offenses.In 1984, Mr. Ruggiero left the Alcohol Counseling Center to pursue a treatment position at Northampton County prison. There, he provided psychological and substance abuse intake and counseling services to inmates. He coordinated all substance abuse services, and program development services for inmates. In 1986, he obtained his certification in substance abuse treatment in the state of Pennsylvania.He left Northampton County prison in 1989 pursue his endeavors at the Community Psychological Center on a full-time basis. As president of the Community Psychological Center, Mr. Ruggiero continued to provide services to individuals, families, those suffering with substance abuse, abused women and women in transition, couples and marriage counseling, counseling for veterans, law enforcement, and other first responders. In 1994, Mr. Ruggiero accepted an invitation to become a trainer for the Department of Health in Pennsylvania.Mr. Ruggiero also provides counseling services for first responders, law enforcement, and other emergency personnel. Following several years of experimentation regarding the various therapeutic approaches, Mr. Ruggiero developed and began utilizing the Process Way of Life Program. The program consists of over fifty internal human processes, which can be accessed and developed to help clients address the various conditions which were affecting their lives.After the program was developed, it was rigorously researched and tested, and changes were made culminating in the approach presently being used by Mr. Ruggiero at the Community Psychological Center.In the summer of 2016, Mr. Ruggiero decided to develop the Process Life Program into a text that can be published, and would help people in need address the difficult situations that are affecting their lives. The Fix Yourself Handbook was completed in December of 2019. On February 1st, 2020, The Fix Yourself Handbook received the Silver Award from The Nonfiction Authors Association. On May 2, 2020, it received the Gold Award from Literary Titan. On September 1st, 2020, it received the Bronze Award from Reader's Favorite. He has appeared on television and radio shows, and podcasts discussing the Process Way of Life presented in The Fix Yourself Handbook both nationally and internationally. The Fix Yourself Handbook II; The Journey Continues is currently in development. See acast.com/privacy for privacy and opt-out information.

Welcome to the Rock Your World Naturally (RYWN) Show! Are you ready to unleash the power that has been inside you all your life? In this exclusive interview, Rekishia McMillan hosts multiple award-winning author and Christian counselor Faust Ruggiero. They discuss, the Fix Yourself Handbook presenting the Process Way of Life, a step-by-step program that can transform your life into one that is happy, healthy, purposeful, and content. Who we are is the product of the interplay between our physical, intellectual, emotional, and spiritual attributes. The Process Way of Life’s fifty-two internal processes will help you create a state of internal balance as these four attributes operate together, providing you with a pure loving energy source that will change your life. Learning to understand and love yourself, and to apply your love to others, is the enduring final gift of the Process Way of Life. The Process Way of Life is the product of over twenty years of Faust Ruggiero’s research and practical counseling application. In the summer of 2016, Mr. Ruggiero decided to develop the Process Life Program into a text that can be published, and would help people in need address the difficult situations that are affecting their lives. The Fix Yourself Handbook was completed in December of 2019. On February 1st, 2020, The Fix Yourself Handbook received the Silver Award from The Nonfiction Authors Association. On May 2, 2020, it received the Gold Award from Literary Titan. On September 1st, 2020, it received the Bronze Award from Reader's Favorite. It is your guide on an exciting and enlightening life journey that will touch every part of you. As you listen, you'll discover that The Process Way of Life creates one of life’s most exciting and wondrous life journeys, and yours is about to begin. Discover More About Faust Ruggerio => Personal Website (with trailer) - https://www.faustruggiero.com/ Facebook - https://www.facebook.com/faust.ruggiero Twitter - https://twitter.com/faustinspire Instagram - https://www.instagram.com/faustinspire/ LinkedIn - https://www.linkedin.com/in/phillies/?trk=nav_responsive_tab_profile_pic Amazon - https://www.amazon.com/Fix-Yourself-Handbook-Process-Transform/dp/1734383003/ref=sr_1_1?dchild=1&keywords=faust+ruggiero&qid=1606773823&< Find Rekishia online at www.RockYourWorldNaturally.com and follow her on Facebook and LinkedIn @RockYourWorldNaturally on  Instagram @RockYourWorldNaturally, and on  Twitter @RockYourWorld28  Get Rekishia’s latest books Rock Your World Naturally: 7 Divine Keys to Unlock Extraordinary Health & the companion Journal, 28-Days and Beyond Wellness Journal https://www.rockyourworldnaturally.com/rywn-the-book

Building Your Author Platform Is Essential. Listen in to seven ways to build your know, like and trust factor. As a certified life & professional coach, Queashar empowers professionals to push past self-sabotaging behaviors and utilize their innate abilities to excel in life and business. In addition to serving as a member of Black Speakers Network and the Nonfiction Authors Association, Queashar is a contributing writer of Advance Magazine and the author of Skyrocket Your Success!: 10 Keys to Refocus, Reposition & Reclaim Your Purpose! Contact Shar at hello@sharhalliburton.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/authorsarelegacybuilders/message

How To Get Book Reviews Stephanie Chandler is the author of several books including The Nonfiction Book Marketing Plan and The Nonfiction Publishing Plan. She is also founder and CEO of the Nonfiction Authors Association, a vibrant educational community for experienced and aspiring writers, and the Nonfiction Writers Conference, an annual event conducted entirely online. […] The post CL287: How To Get Book Reviews appeared first on James Taylor.

My Future Business Show Interview With STEVEN HOWARD #TheArtOfGreatLeadership #StevenHoward Hi, and welcome to the show! On today's My Future Business Show I have the pleasure of spending time with award-winning author of 21 leadership, business and motivational books, Mr. Steven Howard talking about the art of great leadership. Having lived in Australia, Singapore and the USA, and now residing in Southern California, Steven is recognized worldwide for his international and multicultural perspectives on management and leadership. In addition to his other books, Steven has also edited nine professional and personal development books in the Project You series; and his book ‘Better Decisions. Better Thinking. Better Outcomes. How to go from Mind Full to Mindful Leadership' has received a Silver Award from the Nonfiction Authors Association. Steven has also written Leadership Lessons from the Volkswagen Saga, which won three prestigious publishing industry awards (2017 Independent Press Award, National Indie Excellence Award, and San Francisco Book Festival Award), and is also the author of Great Leadership Words of Wisdom. On today's call, Steven shares many of his writing experiences, and reveals some key elements found inside his latest online leadership education program called The Art of Great Leadership, which is designed to help new managers, supervisors, and team leaders become better leaders. During the call, Steven shares the why behind his new online program, and discusses how the large majority of new supervisors and managers fail to make an effective transition from being an excellent individual contributor to a new leadership or management role; which Steven believes is mostly due to the lack of leadership training and education provided to newly promoted managers and leaders. To learn more about The Art of Great Leadership, or to contact Steven to see how he can help you become a great leader, click the link below.

Faust A. Ruggiero's professional career spans almost 40 years, and is diversified and compelling, as it has consistently established new and exciting cutting-edge counseling programs in its pursuit of professional excellence and personal life enhancement. He is a published research author, clinical trainer, and a therapist who has worked in settings that have included clinics for deaf children, prisons, nursing homes, substance abuse centers, inpatient facilities, and as the President of the Community Psychological Center in Bangor, Pennsylvania. In that capacity, he developed the Process Way of Life counseling program and has developed it into a formal text presented in the Fix Yourself Handbook. Mr. Ruggiero also provides counseling services for first responders, law enforcement, and other emergency personnel. Following several years of experimentation regarding the various therapeutic approaches, Mr. Ruggiero developed and began utilizing the Process Way of Life Program. The program consists of over fifty internal human processes, which can be accessed and developed to help clients address the various conditions which were affecting their lives. After the program was developed, it was rigorously researched and tested, and changes were made culminating in the approach presently being used by Mr. Ruggiero at the Community Psychological Center. In the summer of 2016, Mr. Ruggiero decided to develop the Process Life Program into a text that can be published and would help people in need to address the difficult situations that are affecting their lives. The Fix Yourself Handbook was completed in December of 2019. On February 1st, 2020, The Fix Yourself Handbook received the Silver Award from The Nonfiction Authors Association. On May 2, 2020, it received the Gold Award from Literary Titan. On September 1st, 2020, it received the Bronze Award from Reader's Favorite. He has appeared on television and radio shows, and podcasts discussing the Process Way of Life presented in The Fix Yourself Handbook both nationally and internationally. The Fix Yourself Handbook II; The Journey Continues is currently in development. --- Send in a voice message: https://podcasters.spotify.com/pod/show/everydayguru/message Support this podcast: https://podcasters.spotify.com/pod/show/everydayguru/support

As the quote goes, “the creative adult is the child who survived.” Today we’re talking all about creative space in your home, with architect and author Donald Rattner. Even if you don’t consider yourself “a creative”, he’ll reveal how creativity is within each and every one of us. Donald M. Rattner helps individuals and organizations optimize creative performance by applying scientific research to the shaping of space. His third and most recent book is My Creative Space: How to Design Your Home to Stimulate Ideas and Spark Innovation, 48 Science-based Techniques, which received a Gold Award from the Nonfiction Authors Association, a Silver Medal in the Nautilus Book Awards and was a semi-finalist in the Chanticleer Awards. He has also written for numerous print and online channels, including Work Design Magazine, Better Humans, The Startup, and The Writer's Cooperative. Educator and practitioner as well as author, Donald has taught at the University of Illinois, New York Academy of Art, New York University, and Parsons School of Design. Speaking venues include the Creative Problem Solving Institute, Creative Mornings, Neocon, Metrocon, Florida Creativity Alliance, public libraries, bookstores, and conferences. His work has been featured on CNN, in such publications as The New York Times, Town & Country, and Houzz, and on numerous podcasts. Donald holds a Bachelor's from Columbia and a Masters of Architecture from Princeton. If you’ve ever wondered how you can tap into your inner creativity to design your home, all while seeing multiple benefits such as increased productivity, then this episode is for you! Get full show notes and more information at: https://jillkalmaninteriors.com/podcast

In this episode, I got to sit down with former corporate chick, Romi Neustadt. Romi was first a lawyer, then a PR executive who traded in the billable hour to become an entrepreneur, a business coach, and a speaker. She's figured out how to juggle being a wife, a mom, a professional success, and a healthy human without losing her mind. (Which is pretty dang inspiring!) And she's on a mission to help other women do it too. Romi's first book, Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business received a GOLD AWARD from the Nonfiction Authors Association. Her latest book, You Can Have It All, Just Not at the Same Damn Time, was published earlier this year by Portfolio | Penguin Random House. Romi has been featured in Forbes, Inc., Fast Company and Success, and has appeared on Fox Business News and morning shows around the country.  In this interview, you will hear how honestly Romi answers questions. She doesn't hide anything, and she doesn't pretend like life is perfect. Romi doesn't expect anyone else to copy the way she's chosen to live her life, which I think is so important! A lot of the times when we have a successful woman to look up to or be inspired by it can feel like we have to be exactly like them. And I think what makes Romi so different is she is sure to say over and over, "Don't do this the way I did it. Find your own path. Your life doesn't have to look like my life." As women, we need to hear that message more often than not. Because there's so much out there of women saying "I made a million dollars in five minutes and you can too, and here's my perfect life." And that makes us feel bad if our life doesn't look a certain way. Romi gives us permission to not participate in that narrative and I'm so grateful for her voice inside of our community for that reason. I really hope you enjoy this conversation. I advise that you take away the parts that she talks about self-care, taking the time to understand your vision, and my favorite part, her one-word process!

Please join us Wednesday, May 6, 2020 at 4:00 p.m. PST for a live show with host Denise Messenger.   Our special guest is Steven Howard.  He is an award-winning author of 20 leadership, marketing, and professional development books and the editor and author of nine personal development books in the Project You series. His latest book, Better Decisions Better Thinking Better Outcomes, provides tips and techniques for managing stress, anxiety, and the emotional hijackings that cause us to make less-than-optimal decisions in the workplace and in our personal lives. The book received a Silver Award from the Nonfiction Authors Association for “a book that makes us think and bringing a comprehensive plan of action for improving life through recognizing decision-making patters that do not serve us well, do not enrich our lives, and do not bring us to our goals and dreams.  You asked for it and we deliver.

Stephanie Chandler is an expert in business, marketing, and social media and was awarded by Small Business Trends in 2012 as a Top 100 Small Business Influencer. With a passion for writing and public speaking, Stephanie founded the Sacramento Speakers Network, the Nonfiction Authors Association, and the Nonfiction Writers Conference. She is the award-winning author of many books including The Nonfiction Book Publishing Plan, The Nonfiction Book Marketing Plan, and Own Your Niche, which earned a Global Ebook Award for Best Business Book of the Year. Stephanie's expertise has been featured in publications including Entrepreneur Magazine, BusinessWeek, and Wired and has served clients including Visa Business Network, Yahoo! Small Business, Dell, The UPS Store, and American Express Open, among others. Stephanie joins me today to share her insight on book authorship and the publishing process. She discusses why you should take the time to produce a high-quality book that will help you elevate your presence in the professional marketplace. Stephanie also highlights what to consider when it comes to choosing between traditional and self-publishing, and the importance of investing enough money, time, and resources into bringing your book to fruition. “There is no other business card like writing a book.” - Stephanie Chandler This week on the SmallBizChat Podcast: Resources Mentioned: Connect with Stephanie: This episode is sponsored by… Mixmax Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world's fastest-growing companies. It's time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

In this episode, I release an interview I did with the Nonfiction Authors Association Founder Stephanie Chandler. We shed some light on some financial aspects of both writing and publishing. So the guest and host tables are turned for this particular episode, which is always a fun twist on a concept! I’ve provided the complete transcript of our interview instead of “fun nuggets”. I’ll also provide you with the links to the FREE courses on publishing in my Teachable school: Make Publishing Profitable and Fun Make Publishing Fun Summit I also have an excellent course (priced at $197) with 5x #1 NYT bestselling author Carol Kline for authors writing transformational non-fiction. I highly recommend checking that out if that is your genre. If you are looking for the report of the author survey which I discuss in this interview, it is contained in both of my free teachable courses on publishing, so I’ve got you covered. Here is the transcript of our conversation: Stephanie: Well. Hi everybody. Welcome to the teleseminar series for the Nonfiction Authors Association. We are excited to welcome Kathryn Guylay today and we're going to be talking about the financial side of publishing and understanding what that is all about. I am your host, Stephanie Chandler. Always happy to have you join us. As a reminder, we do have the phone lines muted and this session is recorded. This event will last 30 minutes and recordings are available to authority and VIP members of the Nonfiction Authors Association and if you're new to us, in addition to event recordings, members receive many additional benefits including exclusive templates, checklists, and other content released every week. Stephanie: Access to our active member forum on LinkedIn, free admission to local chapter meetings across the US, discounts off the Nonfiction Book Awards, The Nonfiction Writers Conference, as well as our online courses and author toolkits and discounts with our partners including Office Depot, PR Newswire, Gabby Press and VSP. For more visit nonfictionauthorsassociation.com to join us. Sorry, I'm fumbling this morning, but now I'm thrilled to introduce our guest. Stephanie: Kathryn Guylay comes to the publishing industry with a background in management consulting as well as nonprofit management, a numbers girl, she received her MBA in 1995 and went on to work with dozens of multinational corporations across diverse industries. She stumbled into the publishing world many years later after writing her first book, Mountain Mantras, Wellness and Life Lessons from the Slopes. She has since written two children's books and her latest nonfiction book was released just weeks ago and it's called Look Before You Leap: The Smart Authors Guide to Avoiding the Money Pit and Achieving Financial Success in Publishing. Her books have gone on to achieve nine awards and Amazon bestseller status. Kathryn, thanks so much for joining us today. Kathryn G.: I am so thrilled to be here. I'm a big fan of yours, Stephanie, so thank you so much for all the great work. Stephanie: Thank you for that. I love that you're helping authors understand the financial side of publishing. I think it's something we certainly don't talk about enough here. So, and you recently put together a survey to gather some information about that. Who is your audience for this survey and what was your goal in creating that? Kathryn G.: Well, yeah, I think it's important to go back to why I even started to do this project. It took three months and several thousand dollars of my own invested money in terms of some VA time and using some survey tools and advanced survey tools because it was a very in-depth survey. We got some incredible data. So my goal really was, because I'm a numbers gal, I wanted to find out if some of the horror stories that I had heard were true. So I'm part of lots of different author groups and even some masterminds where people have confessed their financial woes to me, I even heard of someone going bankrupt. So it's like really? And then Stephanie, I'm sure you've heard, you hear these get rich quick pitches from people saying, go write a book and get rich quick. Kathryn G.: So there were these two stories that I was trying to reconcile the horror stories and then the get rich quick. And so I said, you know what? I'm going to collect data that I know is real and I'm going to work with the data. I've done lots of surveys in my work as a management consultant. So that was my goal was to find out what the real truth is, and so you also asked about the audience. The participants in the survey were actually across three groups. So I did a different survey for traditionally published authors for self-published and for hybrid because the questions were a little different in terms of asking about advances and investments into the company for hybrid. And then just out of pocket spends for self-publishing. Kathryn G.: So it was about 40 authors that bared their souls. I'm deeply grateful to all of them because there was a lot of questions on the survey across eight different sections that they really had to spend sometimes up to an hour going through the survey. And the idea was that I shared all the results with everyone and we all learned a lot. So it was a great process really to get behind these big stories that I was hearing. Were they true? Were they not true? Stephanie: Wow. Interesting. Well, so let's go through some of that data. What were some of the key takeaways you got from the traditionally published authors? Kathryn G.: So traditionally published authors, I have to say that was the hardest group of authors to enroll in the survey. It was pretty evenly spaced, those 40 participants were pretty evenly spaced, but it was harder to get the traditionally published authors even though it was completely confidential. It's really tough to admit to what is happening with advances today. So I was really surprised to hear that most of the authors are not getting advances or are getting very small advances. Kathryn G.: And in general I also ask them happiness or satisfaction questions. And this is really crazy, Stephanie. I wasn't expecting this, but the traditionally published authors were the least satisfied across all three groups. And I would say what I would attribute that to is that, and this is in reading the comments, is that the expectations were really high from the traditionally published authors and what their results were in the end, probably they just weren’t as high as their expectations. Stephanie: That makes a ton of sense to me that expectations in general for authors are a tricky thing because we all want to be super successful and the reality of publishing is it's so much harder than people realize. How about the self-published authors? What were your findings there? Kathryn G.: They are the happiest group, isn't that great? I was so happy to hear that or to see that. And actually, I also asked about some time questions but traditionally published authors, I couldn't believe it because they have these huge teams behind them. They spent a whole lot more time on their book and this is across development and the distribution and the whole marketing and publicity side of things. I totaled up all the hours and considerably more hours for the traditionally published authors. So when we were talking about self-published, they're actually a little more efficient, which is amazing because I always think of self-publishing as being very entrepreneurial. And so you think it's going to be this crazy time investment and it is. Kathryn G.: It was about a thousand hours on average across all three groups. We're talking about a lot of time, but their satisfaction with higher the self-published authors, and here's the downside is that the self-publish author group, as I looked across the data, they didn't save enough money in their budget for marketing and publicity. So the self-published author groups spent the least amount on marketing and publicity and guess what? They sold the fewest amount of books. Stephanie: Yeah, that makes a lot of sense as well. It reminds me of the school science fair where your hypothesis actually matches the results. Unfortunately, that's the tricky reality of all this. What about the hybrid authors? And by hybrid, what is your definition of hybrid? It's a little different for everybody. Kathryn G.: So good to ask that first. What do we mean by hybrid because going back to, you said science, you take a red flower and you mix it with a white flower and you get a pink flower. Well, you can't really mix traditional with self and come up with hybrid. It's actually an animal of itself. I like to use publishing services company as a way to describe the hybrid. It just basically means consulting model or an author investing model into a company. And what I saw there with the hybrid group was the biggest dramatic differences. Kathryn G.: If you looked at a curve, it wasn't normal in terms of happiness factors and things like that. It was really lumpy on one side versus the other. So what I would say about hybrid publishing is that you really need to do your homework before you invest in a hybrid publishing company. There are some excellent ones out there and there were some really great stories and great results in the survey from the hybrid published group. But there are also a couple of horror stories. So it's about doing your homework really in that area. Stephanie: Did you find that some of those horror stories were with the bigger, I call them the big box publishing firms? Kathryn G.: I took out all the names of any companies or any coaches or anything that gave away anything. I took those all out of the findings report. But I know when I was doing the survey was when Tate Publishing went out of business and I knew this for a fact because I was in touch with the author, there was one author that she was just empty-handed. She had paid in already to Tate publishing. I don't know if you consider them... They are a big company, but they are financially unstable. They took no money from authors and then authors got nothing out of it. Kathryn G.: So it was one of those things where you have to really, you do your homework, you talk to people that have used the services before. You make sure that you are investing in the right company and if you can make sure that they're financially stable. And that can be true also of traditionally published authors. And this wasn't necessarily somebody in my survey, I just heard about this as a friend of mine. Their traditional publisher went out of business and so her book was no longer available. So there're all kinds of things with the financial stability of the company itself. Stephanie: So did you discover any financial traps that maybe authors could avoid? Kathryn G.: Oh definitely. And I would say at the top of the list would be to be really careful about a contract. And so that's going to be in the case of a traditionally published author or a hybrid. You are typically signing a contract upfront and I would definitely suggest that you get a lawyer and yes, that is an investment. But there was one very, very clear story from the survey where this person was trying to get out of a contract and it was costing her probably a whole lot more than if she had just negotiated an escape clause into the contract in the first place. I'll read a quote from, this is from my traditionally published author group. It says, be careful negotiating the contract. Find out all you can about using a traditional publisher before you sign. Kathryn G.: And I know the background story to this author, it turned out that she had signed a contract and they weren't going to distribute her book digitally. So her book really wasn't available anywhere as an ebook and she had to buy the rights back for her book. And so it was just a crazy story from that perspective. So contracts involving a lawyer upfront and then going really back to what I was saying about the self-publishing group, not budgeting ahead of time and not having enough for marketing and publicity. That's just another trap is that you just charge ahead and you don't do a complete budget across all the areas of publishing. And then you run out of money, and in the case of the self-publishing group who sold the least number of books, they also spent by a significant amount, the least amount of money on marketing and publicity. Stephanie: Yeah. I always think back when I got my first book deal, I got it myself and without an agent and when they sent over the contract, I wanted to literally cry. It was so overwhelming. It was 23 pages and I didn't understand half of it and I didn't know what I could ask for or not ask for. And so I ended up hiring a professional who helped me negotiate by contract. But boy, that is something you definitely don't want to navigate alone. And the same side on the hybrid publishing, you want to make sure that your agreement is cancelable. I've heard this from a number of authors who've gone with firms that even though they've paid five or 10 or even 15000 or $20000 to have their books produce, they're locked into a contract for up to two or three years, that is outrageous. So that should never be allowed in a hybrid contract. Kathryn G.: Agreed, yes. Stephanie: Yeah, for sure just great data you uncovered. What are some of the positive results for authors who invest in publishing? Kathryn G.: Oh, I got so many great stories and most of it is in the quotes and I'll just pick one. I think this is from myself published group and it starts out with go for it. And then she had a couple of other things that she put in here and then she said, "After I published my book, I had been out there promoting it. I started getting calls from people saying we're looking for someone to come speak to our organization, we're looking for the experts. You've authored a book, we want you." So the idea is that really book publishing is it changing people's lives and it's making them the authority. It's making them the experts and those are the inspiring messages that I got from the survey. And again like the science experiment that you expect it, but I wanted to see that happy satisfaction results. Stephanie: Yeah, that's exactly what we aim for in the nonfiction world here. What about setting a budget for authors who are embarking on self-publishing and traditional publishing and hybrid? Are there different types of budgets for each of those that you recommend? Kathryn G.: Yes, definitely. And again, this is based on the averages and medians and highs and lows and you're looking at the 25th and the 75th percentile and what it did in terms of book results. But I would say to create a professionally produced book, which is really the goal. If you're going to self publish this yourself, you really need to set aside around $7000 for the book development. And that's everything from logistics to the multiple stages of editing. So developmental editing and copy editing and proofreading, and then really getting a great cover and the interior design, all that needs to be budgeted. And I saw the numbers come out to be about $7000. Now if you want to get a coach that it's not included in that number, so you want to make sure that you include any kind of coaching. Kathryn G.: And I saw on average about three to $5000 in coaching across the different groups. Mostly, again, this is paid in for hybrid or out of pocket for settle. And so that's just the development side. But then as you look at the marketing and publicity, Stephanie, I know we've talked about this before and how marketing and publicity time-wise can end up being even more by a huge factor than your writing time, and I've heard everything from four times to 10 times should be spent a time-wise on marketing and publicity. Kathryn G.: Now, if I said that for cost, like you had to spend four to 10 times the budget on marketing and publicity, I think everybody would just completely shut me out because those are huge numbers. But I would say based on what I saw in the results, that if you can set aside another 7000 for the rest of your whole journey, which is your marketing and publicity and you add the website, the blogs, getting on TV, radio, that's where I saw the best results were actually about $7000 there. So we're talking about $14000 in total. Stephanie: Yeah. And I would think, especially if you're talking about developmental editing, that number could actually be a lot higher because depending on the amount of developmental editing you need, not every author needs a higher level of editing, but I've seen that get pretty expensive. So that's interesting. And the other thing about investing in marketing, I always think this is a tricky part for authors because it's really hard to earn back your investment in marketing because books have such a low-profit margin. And that's why I really encourage the nonfiction authors to think about other ways their book will benefit them. Like that comment you just read about the author who is suddenly invited to speak and got these other opportunities. I just want to call this out and encourage authors to be thinking about the ultimate goal and the bigger picture and can you market beyond your book? Are there other ways you can make it earn money? Where are you hearing from authors that any of them were actually making money? Or are there any earnings reports? Kathryn G.: Well, the sad story is that most books do not earn-out. And I have to say, we didn't even talk about the one component which people might be thinking about, and that's also ghostwriting. And so my survey data said that even traditionally published authors are spending around $25000 out of pocket and that's what the traditional deal. So that's another huge component of the budget that one needs to think about if they want to get help there. But no, the answer is that most books are not actually going to earn out on the book sales themselves. But as you teach, Stephanie, and then I hope everybody is learning today, it's all about the back end, it's the products and services that we can sell to our audiences because they really get to know, like and trust us. Kathryn G.: And that's what a book does. I always encourage people when they're thinking about their book and they get all hung up on the price of a book, I always say, you know what? You're not trying to actually just get somebody to spend $10 or $15 on you. You're trying to get them to spend maybe 10 hours or 15 hours on you to consume your content. That's actually the struggle today, so we just need to get into that mindset of it's about building relationships with our audience for the longterm and the know, like and trust factor. Stephanie: Well, and I'm thinking about our memoir authors and a lot of times they don't have companion services and things to sell. So in that case and really for everybody that's a time to focus on book sales. Can you sell a thousand books to corporations or non-profits or other large agencies that will distribute or give away your books and maybe you add their company logo to your cover, things like that. Did you happen to cover any of that with your survey? Kathryn G.: Oh, that would be the specialty sales. That wasn't in the survey, but you're right, that is whether you want to call it selling books by the truckload or just those specialty sales channels. That is really where I'm hearing again, this is more anecdotally, but then I'm hearing success stories and where people actually, when you're starting to sell books by the thousands, you make your money back, for sure. Stephanie: Yeah. What other insights have we not covered that you gained from publishing this survey? Kathryn G.: Well, I just think it's important for people when they start out, they just need to, again, I really believe that happiness or satisfaction, whatever you want to call it, it's like an equation. It's the reality minus your expectations. So if you have super high expectations and the reality is not so great, then your satisfaction is going to be low. So it's important to think about your goals, about your why in general, what your writing in your nonfiction project. But it's also important to set out your financial budget and then be visiting it, at least on a monthly basis. So I would suggest people create a spreadsheet and they say, okay, what are the parts of development whether it's coaching and ghostwriting, which are some of the big numbers to logistics and editing, and design and cover copywriting if they were going to do some of that for the back of their book. Kathryn G.: Some people hire copywriters as well for the back of their book. Just put the numbers in there, take a look at them and make sure you're okay with them. And if you end up spending that, that you're okay. And then for marketing, the website ads it giveaways, awards, review copies. Stephanie, you talk all the time and I think it's so important about, people they need to set aside a number in their budget to have books that they can give people. And that is a cost, it's actually not a soft cost, it's a hard cost. And so from the get-go, having that number in there I think is really important. And the same thing with publicity, just set it out there and you know what? If your book, it just takes off like a rocket and I'm so excited it does. Then you can adjust those numbers up, but at least you have a way to gauge, again that satisfaction equation you've set some expectations. Stephanie: Yeah. And I know you're not an accountant, but the other thing about all these expenses is that you're really creating a business. So these expenses can largely be written off during tax time. Kathryn G.: Absolutely. In fact, I think anyone that's writing a book, especially a nonfiction book, they need to be treating this book, this project, their set of books like a business. And that means getting to know the industry. When I was in management consulting, I didn't just start working on a project without really getting to know the industry well. And we always budgeted that into our whole project, and our process was spending time up front, getting to know, and if I was going into the telecommunications industry and I had just been in a manufacturing industry, I needed to know how that new industry that I was entering, how it works. And what some of the success stories are and what are the pitfalls. It's the exact same thing, if we're treating our books like our business, we need to know the industry in which we're operating. Stephanie: Yeah. And not only that but also just learning some basic fundamentals of starting a business. Because if you aren't already an entrepreneur, which many of our members are, but if you're just starting with your first book, you really are launching a business from the ground up, which has its own pros and cons. Because then you're talking about factoring in writing off utilities and things like that. If you've got a dedicated office space in your home and I think neither of us is an accountant but think that IRS will let you go for, I think it's two or three years before they start to view an unprofitable business as a hobby. So a new business is expected to lose money in the first couple of years. So that really does help to offset some of these expenses. Right, Kathryn? Kathryn G.: Oh yes. I have been in situations where I needed to do that. Stephanie: Yeah. I think every new business owner has been there and so, but that also gives you some incentive to make that spend because it is going to help you offset it at tax time and you're tracking those things and maybe you're hiring additional help with a virtual assistant and it's a great time to get a bookkeeper if you're like me and you absolutely hate numbers. Keeping track of all of that is really important. Are there any mistakes that you recommend that authors try to avoid from all of this? Kathryn G.: Well, gosh, I'm just piggyback off your comment there of finding people to help you. A big mistake is, especially if you're self-publishing is to literally think about it as self. Self-publishing, it's everything but self. Meaning you need a team, you need people to help you. You will be miserable if you try to go this path alone. And I think there is some romantic feeling around getting a cabin in the woods and writing. And we've heard about that, it doesn't work today and whether you want to look at it just like you were saying like, "Oh, I really wanted to find somebody to help me with these tasks." Kathryn G.: You can look at it in almost as a matrix. I look at things on one axis, like what am I good at? And then high, low, and then what do I love to do? High, low. And I can tell you that if I get a low in terms of I like, I don't like to do it and I get a low in terms of I'm not good at it. That's the thing to outsource, so people, do not go it alone. Stephanie: Well, not only that, but I just don't think we should be in charge of any of the protection of our own books. As a former bookstore owner, every day, local authors walked in with their books, wanting to get them placed in the store. And honestly, I think that's what led me to the path of becoming a publisher and working with authors. Because I saw so many books with homemade covers and that old saying we judge a book by a cover is completely true. That can repel readers that make it look like an amateur job and then it's skimping on the editing which will show up in reviews. If you haven't had thorough editing, people are going to notice and they're going to put it in reviews, doing your own typesetting. Stephanie: I met an author a couple of years ago who couldn't wait to show me his book at an event and I literally just flipped through the pages and there were like six different fonts used throughout the book. One paragraph was one font and the next was another font because he thought that looked good and it was so distracting, it was so unprofessional. It was not the way to approach it. So this discussion about the budget is not just a pie in the sky discussion. It's a really important one that if you want the world to take your books seriously, you have to be prepared and maybe start saving now for your future goal of getting your book produced. Would that be a safe piece of advice, Kathryn? Kathryn G.: Absolutely. And a good interior designer and having a budget line item for that would have saved that person's book. The person that gave you that book could have been saved by an interior designer so easily, so quickly. Stephanie: For sure. And I always think back, I came from the Silicon Valley, and I had just made a plan that I was going to quit my job and I was going to open this bookstore and it was a crazy plan. I could admit it looking back now, but I spent a year and a half building a business plan, putting money aside, building a budget and planning for that. And if you're listening to this and you're in the middle of writing your book right now, this is the time to start this planning and prepare for getting the best production possible for your book, and hopefully also investing in good marketing. Kathryn, this has been so helpful. Can you remind everyone where they can connect with you and where we can access your survey data? Kathryn G.: Absolutely. I'll start with the survey data. So that's at my website, makewellnessfun.com and so it's just makewellnessfun.com/authorsurvey and that actually gets you to a 40-page report that summarizes all of the data across this huge survey. And I hope everybody enjoys looking at all the nitty-gritty information there. And then I have a website, makeeverythingfun.com and there, people can access a summit with 27 publishing experts including Stephanie, some great information there and a new podcast called a Positive on Publishing. And then I've got a new course coming out that goes through some of this financial preparation, but just basically industry preparation in general. Stephanie: Fabulous. Well, thank you so much for being our guest today. Kathryn G.: Thank you so much for having me. And thank you for your great work. Stephanie: Thank you. And thanks to everyone listening, we conduct our teleseminars every Wednesday. You can check out the schedule or sign up for the mailing list to get notified about events over at nonfictionauthorsassociation.com I hope you all have a wonderful day.

This celebrity ghostwriter says there are six things that every piece of content needs to have in order to be considered influential.  This week on The Inbound Success Podcast, celebrity ghostwriter Joshua Lisec shares his six pillars of influential content - a formula that any marketer can use to create better content, whether it be for a blog or a full-blown book.  In addition to being an accomplished author himself, Joshua has ghostwritten more than 40 books for celebrities, well-known entrepreneurs and other people who have compelling stories they want to tell, and he's used the six pillars in each of these cases to create books that have gone on to become best sellers and produce significant business for his clients.  Highlights from my conversation with Joshua include: Before Joshua agrees to work with business clients, he holds a manuscript strategy session in which he identifies what that client wants a book to accomplish for their business. Once he begins working with clients, Joshua starts by reviewing their existing body of work which can include anything from blogs they've written to YouTube videos, to case studies on their website. When setting expectations, Joshua tells his clients to expect to put in an hour a week for the first few months. Next he looks at the books that are in your category. What are your future readers saying about those books? What did they love? What did they not like? What did they buy hoping to learn but did not? By looking at what the market is saying, he can narrow down everything that you could write about to what you must write about. He suggests going to Amazon, GoodReads and Barnes & Noble and looking at the neutral (as opposed to very positive or negative) reviews of books to see what people are saying about them. When Joshua begins to write, he ensures that everything he creates follows the 6 pillars of influential content. The first pillar is credibility. This is your lived experience of how you made progress, how you got from where you were in the land of suck to success, how you're going to help people achieve that as well. Even if that success is merely progress. That's good enough. The second pillar is connection. This is where you're telling your readers what they actually want to read. You know this because you've gone and looked at neutral feedback of other books. So you know what your readers want, what they don't, you structure your book to give them what they want, but also make sure they're following a step-by-step path to get there. The third pillar is compelling. Write at the fifth-grade level. Simple English, easy to read. Anyone who's a PhD can understand it. Anyone who's a kid can understand it. The fourth pillar is counter industry. Name and shame the bad ideas. Not the companies, not the brands. The bad ideas, and explain why they did not work for your readers. You create a special intimate trust bond when you do that. The fifth pillar is a call to action. Make it stupid simple for people to get into your funnel. Make it better, faster, cheaper, easier than DIY-ing it, following the instruction inside of the book, literally copying by hand into their journal. And give them the templates, download one email, everything. Circulation is the sixth pillar. This is where you're applying your advice to literally as many people as possible, but you're still targeting your specific avatar, your target market by of having 80% of the examples or so be your target market with the other 20% being people who are just wildly not, but that's okay because you're still reaching that broad audience. You are also writing for your ideal reader. Resources from this episode: Check out Joshua's website Use the Book Ideas Generator to figure out what topic you should write about Take Joshua's Free Training Program Learn more about ghost publishing Visit Joshua's ghostwrite and prosper website Listen to the podcast to learn more about the six pillars of influential content and how you can apply them to your own marketing copy. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. And this week my guest is Joshua Lisec, who is a celebrity ghostwriter. Joshua, tell me more about what that is. Joshua Lisec (Guest): Sure thing, Kathleen. Glad to be on with you today. As you said, I am indeed a celebrity ghostwriter. In fact, I am the only award-winning, celebrity recommended, number one international best-selling, certified professional ghostwriter on the planet. Joshua and Kathleen recording this episode. Kathleen: Oh my God. There were so many adjectives in there. Joshua: Indeed, indeed. You could say writing books is a bit of an obsession of mine. I've ghosted over 40 of them in addition to my own books I've authored over the years. I have worked with everyone from your A-list celebrity types, your big day entrepreneurs, the breakout stars of tomorrow and the occasional great grandma wants to share with the kids what it was like to grow up during the war. Kathleen: Great. I am fascinated by this topic because I've always wanted to write a book, but I'm one of the many, many legions of people who talks a great game and then never puts pen to paper. And if somebody is listening they might be wondering, well, what does this have to do with inbound marketing? And what I thought was so interesting about it is that you have actually worked with people who are looking to write books with the ultimate objective of generating business, not just telling their life story. And you have some really interesting insights into what it takes to write a book that will accomplish that goal and then also how to promote it. So I'm excited to dig in. Joshua: As am I. When should you consider writing a book? Kathleen: Yeah, let's start with if you have somebody come to you who says, "I have a business and I think that writing a book could be a great way to generate leads or build my business or et cetera. Talk me through like is there a conversation you have with them to determine whether that in fact is the right way to accomplish that goal? Joshua: Absolutely. We have what's called a manuscript strategy session which we get into the details, what is it that you want your book to do for your business? Every entrepreneur, business owner, marketer that I work with who wants to write a book, they see an end result. So I want to mail copies of my book, autograph with the handwritten letter to my dream 100 prospects. I've got clients, they do that, they don't even promote the book. They just do that and they get their multimillion-dollar deals, when you add up all the consulting and the gigs that come from that. You have people who use their book as kind of a springboard to join an online program, very successful track record there. So when we get into is what do you see your book doing for your business that you cannot do without the book, because a book is like a key that opens any door of authority, influence and credibility that you desire. So we have to get clear on which one it is that you wanted to open. That's the very first thing. So we're talking about the end game, first part of the conversation. Then we get into what this book needs to do, what content it needs to share in order to make that happen. And there's a specific model that I use with every author. It's called the 6 Pillars Of Influential Content. It's a model to create well, influential content, whether that's a 300-page book or a 300-word blog post. It applies to all of them because any content, any message that you're getting out into the world needs to pull people in, persuade them to do it your way and then gently push them, propel them to take the next step and ascend inside of your business. It's a true inbound marketing project. So that's what we get into in this conversation. We'll get into the six pillars later on here in this conversation, you and I Kathleen, but we want to make sure that your message your book, idea, does in fact check all six box so to speak, that you have everything, and there's some authors that don't. So I'm very frank with people like, it doesn't make sense for you to write a book at this point if you don't have the track record yet. Although I will say that most people who wonder if they do have a track record or not, those are the ones who need to be writing the books. It's the one who were like, "I got this." Who usually have no idea what they're talking about. So that's something that I found and it's been interesting, is if you're questioning like, maybe I should, maybe I should, there's a good chance you have long ago checked all six boxes inside of your business and it does make sense to write a book to generate inbound leads. What does it take to write a book? Kathleen: Oh, I have so many questions. I guess first would be, I talked about how I've always wanted to write a book, but I've never done it. What kind of expectation setting do you do with people who come to you saying they think they want to do this, as far as like the amount of time and effort and an input that's required to produce a really good book? Joshua: Sure thing. Yeah, this is not one of those processes where it's like hey, I'm going to interview you, question and answer like a journalist, transcribe the answers, fix the typos, hey, it's a book. No, it's not. It's barely a booklet. It's a transcript that's probably not worth the bytes of data that make it up in the digital file. We do it different. Rather than say, "Oh, question asked, question answered." We want to start with the body of work you already have so everyone who comes to me, even if they're at the beginning of their career as an entrepreneur, maybe they had, 20, 30 years in corporate world, now to launch the consulting business and they want to book to propel them to credibility into that go-to expert status and then industry, you're starting with something. Maybe it's articles you've written, a newsletter you put out, maybe you've given speeches, you have presentation. I had one client who, he had over 250,000 words worth of YouTube videos when we transcribed all of them. So I felt like Michelangelo carving away everything that wasn't David from this block of marble so to speak. So everyone is starting with something. So we want to first see what do you already have that we could potentially repurpose for this book. Obviously kind of massage it into something different, make it be what it needs to be for this book, but there's something there. Are there success stories? Are there clients you work with that have done amazing things? Do you want to perhaps connect me with some of your clients and we can interview them and put together their success stories into this book? Even if you have very few, very few things you need to get this book going, I always tell my clients, "Expect to put in about an hour a week for the first two to three months. That's it." So people are like, "Wow, I can definitely do that." Kathleen: Less than I was expecting, I'll be honest. Joshua: Yeah, it's a lot more attractive to do that than to try to DIY it and you're getting up at 5:00 and staring at a blank Word document for two or three hours and then you're like, "Screw this, I'm onto something else." Kathleen: Yeah. Joshua: So the reason why we don't need that much time is because once we have our kind of body of work and repurpose this material. What we do next is we go and look at the books that are in your category. What are your future readers saying about those books? What did they love? What did they not like? What did they buy hoping to learn but did not? That's your opening. So by looking with the market is saying we narrow down everything that you could write about to what you must write about. That combined with the material you already have gives us a solid direction and structure for the book. So these few conversations over a couple of months, an hour a week fills in all those additional gaps. We have everything we need for a winning profitable lead generating book. Kathleen: So are you basically then going onto like amazon.com and reading reviews? Is that how you're doing that research? Joshua: Amazon, Barnes & Noble, Goodreads, yes. One of my clients is in the reputation management industry. In fact, he's the CEO of the largest one in the eastern hemisphere and he's taught me something, working with him I've learned quite a bit about authentic reviews and what do buyers look for when they look at reviews, what is most important? How can you tell a fake review? So there's a lot of five-star reviews that are obviously fake. Even if it says verified, unfortunately. And there's a lot of one-star reviews that it's the competing author who's paid for these fake reviews on their competition. That's very common, unfortunately. So we look at the neutral reviews, which by and large tend to be honest authentic reviews, the two, three and four star reviews. That's where people have put some thought into what they want to say. Like, "I bought this book because I wanted to learn about topic A, B, C. And it was promised in the book description on Amazon. I saw in the book cover jacket. I saw them on a webinar promoting their book." I said, "Hey, it covers this topic I really want to learn about. It's critical for my business." You buy the book. There's one paragraph. So yes, it was mentioned, but you're going to say this in the real like, "Hey, I bought the book to learn A, B, C. I got one paragraph." And you'll see patterns across the different places where there are reviews, even on the Google Play or Apple iBooks for example, you'll start seeing patterns where people are saying the same sort of things over and over. The author said they would cover this, they did not. I felt like they over-promised and under-delivered. That's a gap in the market that you can fill because what you don't want to do is to write about something that no one cares about, that is irrelevant or has already been covered. We see that as well. People say, "Just stop talking about topic X, Y, Z. I've seen it enough." And you'll see that often, like, "This book is just rehashed advice from Russell Brunson or from Tony Robbins or for Carrie Green or whoever. We've seen this again. We're done. Let's try something different." So that also is kind of a warning sign for you to avoid that topic or to give a unique take on it that has been seen before. Kathleen: I love that advice to look for the neutral reviews because you're right, nobody's going to plant a bunch of neutral ones and there's also ... But even if the positive ones are genuine, there's not a lot to necessarily learn from that as much as there is from the neutral ones where there's something somebody thought was missing. So that's a great piece of advice. Is it fair to say, when I was listening to you talk earlier about how you start working with authors, is it fair to say that if you are someone who is a prolific content creator, like if you have a YouTube channel, if you're blogging a lot, that you are probably a really good candidate for this kind of thing, just because of because you do have so much out there already? Joshua: Absolutely. Absolutely. Because in that case you have this vast body of work that to you is overwhelming. You're at a strange paradox because there's so many things you can write about, but when you start you type chapter one, you don't know what to say. And like, "I could say this and this and this and that topic and that topic and all these other things." Well, the process that I've designed is one that helps you sort out the topics you shouldn't write about. They're fine to have on your YouTube channel, a course about it for example, maybe you have an e-book that you've done before, a series of webinars. But the process will help you identify the most profitable content that should be in this book in order to generate those leads, get the media appearances, the speaking invitations, converting people from being a reader into a high ticket client, maybe a member of your exclusive mastermind. So that a $15 sale becomes a $15,000 lifetime customer value relationship. The 6 pillars of influential content Kathleen: Interesting. So somebody decides they're going to move forward, you do the strategy session with them, you then go review, you look at the reviews of the other books in the space to see kind of what people are hoping for, what might have been missing, what makes a great book. And then you're ready to begin. Can you talk a little bit about the six pillars that you alluded to earlier? Joshua: Absolutely. As we get into that, I do want to mention that the manuscript size of the session is at no cost to authors because that's where we want to make sure that it actually makes sense for us to work together, is a book in the cards for you. So that, of course, is a complimentary experienced authors. With that said, let's get into those 6 Pillars Of Influential Content and how you get those in the book. So everyone listening right now, think about your book idea because that's where we're going to go. If you can check all six pillars, and I'll show you how, or if it's clear that it's not a right fit for you, that's okay. Maybe the time will come for you to write a book. Kathleen: I love this. This is my opportunity to see if that that kernel of a book that I've been harboring in my head is real. So let's do it. Joshua: Perfect. The first pillar of influential content is credibility. By this I do not mean, "Hey, I know what I'm talking about. I have the credentials and I have the experience, 20 years, blah, blah, blah, blah, blah." Basically what's on your resume or CV. That's not what I mean, because what you'll be doing is competing against other authors, who, well they have all the credentials, they have the resume, the cover letter as well. Your credibility is your lived experience, your unique journey from the land of suck to where you are now, success, because what you are as the author is you are a Sherpa, a guide, the person who's taking folks on the journey from again, where they are, where you used to be, to where they want to be, to where you are now. So the best way to build the credibility pillar is to open the book sharing your story, how exactly you did that, how you became this unique expert. In short form content, this could be as quick as a simple sentence that's towards the beginning. And I in fact practice what I preach. At the outset of this call, I built my credibility pillar in this interview, this content, mentioning that I was the only such and such, award-winning celebrity recommended international best-selling certified ghostwriter in the world. No one can touch that. And in your case, you also have a combination of lived experience, yes, credentials, the track record, but the unique story to get to where you are today. So that's the story you want to tell in the first chapter, is build that credibility pillar and then towards the end of the chapter of make this great transition to say, "And now I'm going to help you. Here's how we're going to get there." Give a quick preview what you're going to cover in the book and then list in a glorious row of bullets, a column, you might say, "Here's all the ways your life is going to change." Think of these as action verbs. Second person, you're going to do this and this and this and this and this. The reason why we're doing all this, we're essentially selling the book. We're selling you, the author, in chapter one because people can get it for free on Amazon. I'm the guy who always download the book samples to see if I want to proceed further. So are your readers. You can even go and look at the read more or look inside on Amazon. So the purpose of chapter one, this opening chapter, introduction, whatever you call it, is to sell people on buying the book. Kathleen: So to clarify, you're saying that chapter one will be free? Joshua: Yes, that's just how it is inside of Amazon in our day and age. People will click it, they'll look at the table of contents and they'll look to start checking out chapter one to see if this thing's worthwhile. So that's where you need to sell people on your unique credibility that you're the person, not just how this is a great book. But like, "Wow, I want this person to take me on the journey that they themselves have successfully accomplished so I can get there and reap the rewards as well." Kathleen: Got it. Joshua: That's the best-seller. Kathleen: That's pillar number one, right? Joshua: That's right, credibility. Kathleen: Okay. Joshua: Second pillar is connection and we've already covered this a little bit where we have all the things you could write about, we're connecting marketplace demand with your knowledge base and we're making sure that the contents of this book, look at the table of contents match what people actually want. You are connecting your material to the demand of the marketplace. That's why it's so critical to look at the reviews. So you know what people want to read the next book, that they check out that's in the category that you are. Make sure that the entire structure of the book is including the things that people want to learn from you, but also it's in a linear order. Remember, you're taking people on this journey and all best-selling stories, whether it's fiction, novels, literature, movies television, they follow what's called the hero's journey. We co-op that for nonfiction. It's not a protagonist who's the hero. It's the reader who is the hero. And so what we have to do is connect their story to yours and bring them along with you. And structuring your books that there's a clear outcome, set clear sets of outcomes for them that they're going to learn these things going to have this type of confidence. They're going to be able to do a A, B, C things, get this result, this outcome. That's very, very attractive. That's the purpose of the second pillar, connection. Kathleen: Very cool. I want to go back for one second to the first one, credibility because something was like in my head as you were talking. You talked about credibility needing ... Like you're the expert explaining what your success has been. If somebody's listening, I feel like one of the questions that they might have is, "Well, I'm not this super successful person, I haven't gone on to do great things." Can you maybe put a little bit more definition around what success really means? How high is that bar? Joshua: Sure. Sure. So I think Tim Ferriss did a really good job of answering that question about 12 years ago with the four-hour work week, which is that if you are further along, then the next person, to that person, you're the expert. You're the expert on the progress that you have made. So it's not like it's totally perfect. Authors that I have, in many cases they've gone on a journey, they've achieved some sort of success, but bare minimum progress. And let's be real, if you haven't achieved progress for yourself or for your customers your clients, you don't even have a business. Like you're a wantreprenuer at this point. And I don't even think you would be the ideal listener for this podcast. So for everyone listening, it doesn't just have to be your personal story. It can be your journey of creating success stories. I have a lot of people who own different types of agencies, graphic agencies, digital marketing agencies. So for them, their credibility is their journey taking other people to the land of profitability and spending less time in their marketing campaign. So they can kind of borrow from that success and they might say like, "Hey, I can do the same for you." Kathleen: I love that Tim Ferriss thing that you mentioned because that really puts it in perspective and I think would take the pressure off of a lot of people who might otherwise disqualify themselves from this. I deal with this all the time in my job. I do marketing and I have a lot of experience, but I don't consider myself by any stretch to be a top marketing expert. But it's funny, I'll have a lot of people come to me and ask me for advice and it's because for whatever reason they feel like I have more experience than they do. I think when you frame it in that light, you can all of a sudden start to see yourself differently. I don't have to be an expert to everyone. I just have to be an expert to the particular audience that I'm writing to. Joshua: That's right. You've made more progress, and that progress is worth at least 20 bucks. Kathleen: Yes. Joshua: To learn about to how to achieve that as well. Kathleen: All right. Okay. So we talked about pillars number one and two. What's pillar number three? Joshua: Compelling. So this is where you don't want to write a textbook. I find that people who come from 8:00 to 5:00 world, the corporate world, they tend to knock over this pillar, demolish this pillar, unfortunately. The kind of simple hard-and-fast rule for building the compelling pillar is to write at the fifth grade level. Imagine that you were literally writing for children. The fifth grade reading level is the industry standard within publishing. Get too abstract, use too much jargon, then you're going to fly over people's heads, they're gonna have to reread it. If they can't visualize it, if it's not a sensory experience, if it is not a metaphor or an analogy to introduce something, then it's not going to be compelling, it's going to be cryptic, which is not one of the six pillars of influential content. The inverse of this. So always think about how can you make it simpler, what's the simplest way you can say this with as few words as possible. Cut all those prepositions out of your sentences. You don't need them. Throw away the adverbs. If you feel like you need the adverbs, it's more likely that your verb isn't strong or descriptive enough. I need to be able to picture exactly what you mean when you use a verb without the adverb thrown in there. Think of adverbs are like salt, too much of it and you just can't. It's a garnish, you might say. So compelling, write at the fifth grade level, use visual language, concrete, simple terms that anyone who doesn't have anything close to your experience, even someone outside of your industry can pick it up, can learn from you and can take action based on that. Kathleen: Joshua, this one pillar is like a masterclass in how to do marketing right, not just how to write great copy, because really this is the biggest mistake I see most marketers make. My audience is full of marketers and it's just unbelievable. They put their marketing hat on, they forget that they're human beings. They speak like marketers, not like humans. They use fancy words that don't mean anything to their audiences because they think it makes them look smarter. It's just uh, marketers, and I love myself and we're the worst. We love using jargon and it's funny because I just a week and a half ago started a new job and this is really resonating with me because I'm coming in to a cybersecurity company where it would be very easy to speak at a level that like even somebody with a PhD couldn't understand because cybersecurity is so complicated. One of the reasons they hired me was because I don't come from that background and they're like, "We need help translating this for the normal person." But it's not even just translating it for the normal person, like boiling it down even further, and I feel like this is such a universal challenge with marketing, with communications in general, is de-complicating the things we're saying. Any further advice on that? When you are working with people, how do you get people out of that habit of making it too complicated? Joshua: Sure. Well, of course, that's one of the things that I do for them, is I bring you- Kathleen: How do you do it? Joshua: I bring it down from the 12th to the fifth grade. Well, one of the things, there's all sorts of different tools that you can use to literally look at what's the reading level of this. It would be the Flesch-Kincaid score, that great average will tell you, "Hey, this is written in 11.8." Who is the end of a junior year of high school. Well, I need to bring it down to that fifth grade? A practical terms of people who want to DIY this, what's your industry? So in this case it would be the cybersecurity. So if you have position that's in the idea of marketing cybersecurity, maybe there's specific solutions or type of technology that it is that you want to be marketing. Here's what you do. You go on to Google, you type in what a technology is. You put that in, that's your first keyword. And then you type Wikipedia Simple English. That will pull up the version of Wikipedia, not the normal one that's kind of like the default for people in the English language, but there's an alternative Wikipedia in Simple English. It's literally one of the languages, German, French, for example, English, Simple English. And go look at how that article describes your product, your technology, its uses, its function. That's more so how you want to be writing in your copy. Kathleen: Okay, how did I not know that this was a thing? Who uses this? How did I not know about Simple English Wikipedia? Joshua: It's very popular in the ESL where the English is a second language community because that's how they kind of get their ... I guess they could say get their brains and the vocabulary around more, I guess you could take industry topics, not so your everyday kind of vernacular English, but rather on specific topics that maybe jargon doesn't easily translate into their native language, well, Wikipedia Simple English is perfect. So that's how you write copy especially in the technical fields. Is consulting the Simple English Wikipedia article on your product or on the technology. Kathleen: That is so fascinating. I feel like as a marketer I want to incorporate that into everything I do now because I mean, that's it. You go to write an email, you need to simplify it. You come up with your about us page in your website, you need to simplify it. It applies to everything we do as marketers. It's all about boiling it down. So I'm like going to bookmark Simple English Wikipedia going forward. So that is an awesome tip. I love it. All right, what's next? I can't wait to hear the next one. Joshua: The fourth pillar is counter industry. And this applies to all sorts of marketing, not just using a book to generate leads for your business or for your clients' businesses. The kind of industry pillar goes like this. I would say this to authors, in digital marketing as an example, there are over 50,000 books that people can buy, why should people buy yours? I usually get a deer in the headlights look at that point like, right. Kathleen: I don't know. Joshua: And now we need to get some clarity like okay, when people come to you, when your prospects come to you, what did they try before that didn't work? Where did they get that advice? Oh, they got it in a TED Talk? Oh, they got it from this famous person who's on the cover of Entrepreneur magazine? Everyone else is following their advice and it's not working anymore? Call that crap out. The counter industry pillar is all about not specifically pointing to hey, this person gets terrible advice, but name and shame the ideas, the strategies, the ways to go about getting results that you know aren't working. Maybe they're not working anymore. A lot of my digital marketing clients who come from that space are asked to call out what their clientele are still trying to do that just does not work anymore. Maybe worked 10 years ago, but times have changed. So this is where you can really set yourself apart, make your value proposition shine by consistently pointing out why you're doing it the way you're doing it? Why you're giving specific steps to accomplish this objective? Why are you teaching it this way? Why they want to follow your framework your model your approach to things rather than what they've done before? Even just spending a couple of sentences on why it doesn't work anymore the way that used to work. That's totally fine. Another common thing off authors will do especially in saturated markets where there's so much competition, spend a chapter on the myths about your industry, an entire chapter. I do this all the time with clients where okay, what are the terrible pieces of advice has that all of your clients are following? That's a chapter and that needs to be towards the beginning because then you're going to tell them how to do it properly. So this way you can go counter to what the industry titans have been saying and you can be the person who gives that aha moment and they realize, "So that's why famous person ABC's ideas aren't working for me. I thought it was my fault. I thought that was my problem. I thought something's wrong with me." And you just say, "No, either they don't work. They just don't work period or they stop working because of an industry shift for example or saturation in that space." So you can give people a glorious sigh of relief. There is an amazing quote that I always like to reference. It's called the One Sentence Persuasion Course. And it goes like this. As my marketer Blair warned, "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." So persuasion in a sentence is that right there. The counter industry pillar takes on justifying the failures like, hey, you got sucky advice. That's why it didn't work. You allayed their fears. Oh, yes. There's good reason to fear doing it the same way that you've always been. We're doing it differently. We're doing it a way that works. You can rest easy. And you confirm their suspicions as well because you knew it couldn't be you that was screwed up, it was the process you're following that's broken. Throw rocks at their enemies, well, literally say, "Hey, these are stupid ideas. Let's break them down and explain why they don't work." Of the several little points of persuasion right there in that one sense, this fourth pillar just about takes on all of them and implements them for you. So this is an underused pillar. Make sure that you take advantage of it in your content. Kathleen: That's such a great quote that you pulled. I love that. And this whole topic kind of harkens back to that notion and marketing of having a common enemy, because that's what kind of gets people emotionally tied in with what you're advocating for, whether that's selling a product or a service or an idea. When you have a common enemy, people feel more of a sense of belonging, like it's us against them. And the common enemy doesn't have to be a person or a company, as you said, it could be an idea or an approach that's outdated. So I can see where that would work really well. All right, what's our next pillar? Joshua: The fifth pillar is the call to action. And this, like the third pillar compelling, simple as possible. What exactly do you want people to do next? With books, this is how you make the big money. Everyone listening now is heard of Guerrilla Marketing by Jay Conrad Levinson. Jay Conrad Levinson, when asked about his first book Guerrilla Marketing, he said, "Guerrilla Marketing made me $10 million. The royalties only paid about 30,000, but the consulting, the coaching, the speaking, the products, the programs that I sold because I wrote this book account for the remaining $9.9 million." And of course, that's because he has a strong call to action to go get his free newsletter, to get updates, to learn more, to be part of his tribe, his world. So this is the way where you get from the $15 sale of the paperback the $15,000 mastermind. Make it an easy road to ascend right into your business to buy your other products and programs. And the way that you can do this inside of a book is to have free content upgrades. I'll give you an example from digital marketing. There's a client that I had, he, in his case, he told me later that his book was directly responsible for $1 million in revenue inside of this business over a 12-month period because he had a strong call to action. It went like this. So there's a chapter on how to write copy and design high converting landing pages for his specific industry, like the things that you need to be aware of in here in this industry that apply really to this industry, the specifics. He gives you the formulas, the templates, everything you need to go do it yourself. Then at the end of the chapter we say, "Hold on. You don't need to do it yourself. Go to this free page. Share your email with us so that we can send you this downloadable template." And saying ClickFunnels obviously because that's what they were using and you get your affiliate income for signing people up for ClickFunnels. He'd already written the copies, designed it. It was exactly what was explained inside of this chapter that we given you the how-to process. So you can DIY it or you could be smart and just go download the templates for free basically. And we have these sorts of free content upgrades for every topic from getting reviews, like here's a, go get this downloadable script, word-for-word script that you can copy and paste it so it's tech-based. You don't have to copy it from the book, type it into your computer. You just go download it. All sorts of free content upgrades that make it easier, faster and cheaper to implement what's taught in the book. So think about how you can give away as much how-to knowledge as possible. Literally your step-by-step processes. Don't worry about giving away the farm, as we say here in Ohio, give it all away because what you'll do is halfway through this book, you'll overwhelm people with so much to do to get the results that we like, "Is there a faster way to do this?" And then you come right along and say, "Yes, I have these content upgrades, these templates, these tools, these tactics, these techniques, download them all in one place." And it's the logical call to action. So people go from the book to being on your list and now they're in your funnel for your webinar, for your discovery call, for whatever your offer looks like to turn a once-off client into some serious high ticket income. Kathleen: Yeah, you pretty much answered the question I was going to ask, which is what's the right way to do that call to action, because I am sure that there are plenty of people who hear do a call to action and think, "Oh, I'll offer like a free consultation or a meeting with me to scope out a project or whatever." And that's very, very bottom of the funnel and I think probably a little bit more salesy than makes sense. So I like the idea of giving people tools that they can use to DIY things and in doing so bringing them into your orbit. You mentioned getting them signed up to receive your emails or to watch your webinars. I would imagine you could also probably, if you're really being a savvy digital marketer, you would have retargeting pixels on your website. So even if they don't fill out a form, as long as they visit your site and you have that Facebook pixel, what have you, you can then go and serve them up with retargeting ads on other platforms. Joshua: Absolutely. Absolutely. A strong call to action is a difference between losing money on a book and making a crap ton. Kathleen: Yeah, that's a technical term, right? Crap ton. Joshua: That's right. Simple English Wikipedia. Kathleen: Yes, that's writing for the fifth grader, right? All right, next pillar, we're on the last one now, right? Joshua: Yes, the sixth and final pillar is circulation. There is, and I know everyone in the audience has heard this before. If you're marketing to everyone, you're marketing to no one. That's like marketing 101. The inverse is true in publishing. To have a successful book right for anyone, for everyone. The reason why, 92% of book sales are according to Nielsen come from word-of-mouth marketing. It's the number one way that you're going to get people to buy the book. Think about every famous, take personal development. Think of all the personal development books, 7 Habits of Highly Effective People, How to Win Friends and Influence People. Just take those two examples. Who wants to be more effective person? Who wants to win friends and influence people? Everyone. Of course, it just so happens that the authors were targeting the business professionals who could ... Let's take the 7 Habits for example. That person wanted to do more keynote speaking, wanted to be in front of more business people, who want to be more effective executives for example, they wanted to ... He basically had these consulting services lined up for a specific type of reader. So what you want to do is think about all the different types of people that your advice, that your strategies can apply to, can be useful for. So it has broad, it has circulation potential where your ideal client could give it to their spouse, their spouse could give it to their college-age kid. The college-age kid could read it and recommend it to the professor. Professor could recommend to the dean. Dean can recommend it to ... So on and so forth. This is how massive book sales come about, not through selling one copy the time, but through creating circulation inside of an individual reader's network with your book. So then you say, "Well, how do I actually get people to take my call to action? I'm writing for everyone. How does that work?" What you do is when you're giving your examples of how to follow your strategies step-by-step, because you're giving the how-to, the step-by-step, your examples will be your ideal clients. So you make them the stars. You highlight how you've helped your specific market or industry. Throw in a few other examples, think 80/20. 80% of the examples are your specific avatar or avatars, your ideal clients, and then there's some that are kind of completely unrelated, but you're still covering them. So that's how you get circulation while also still having a specific message that is useful to your target market. Kathleen: So helpful. I love this framework. Can you just quickly go back and summarize the six again so that we can remember and really kind of like cement it in our heads? Joshua: Absolutely, the 6 Pillars Of Influential Content. The first pillar, credibility. This is your lived experience of how you made progress, how you got from where you were in the land of suck to success, how you're going to help people achieve that as well. Even if that success is merely progress. That's good enough. Second pillar, connection. This is where you're telling your readers what they actually want to read, you know this because you've gone and looked at neutral feedback of other books. So you know what your readers want, what they don't, you structure your book to give them what they want, but also make sure they're following a step-by-step path to get there. Third pillar, compelling. Write at the fifth grade level. Simple English, easy to read. Anyone who's a PhD can understand it. Anyone who's a kid can understand it. Fourth pillar, counter industry. Name and shame the bad ideas. Not the companies, not the brands. The bad ideas, and explain why they did not work for your readers. You create a special intimate trust bond when you do that. Fifth pillar, call to action. Make it stupid simple for people to get into your funnel. Make it better, faster, cheaper, easier than DIY-ing it, following the instruction inside of the book, literally copying by hand into their journal. And give them the templates, download one email, everything. Circulation is the sixth pillar. This is where you're applying your advice to literally as many people as possible, but you're still targeting your specific avatar, your target market by of having 80% of the examples or so be your target market with the other 20% being people who are just wildly not, but that's okay because you're still reaching that broad audience. You are also writing for your ideal reader. Options for publishing your book Kathleen: Great advice. Thank you for summarizing that. I feel like there's not enough time in the world for me to ask all the questions I want to ask you, because this is so interesting. I wanted to talk about promoting your book and all this other stuff, but we're running out of time. So a couple of just short final questions here. I've done some other interviews with people who've talked about writing books and they've talked about how it's become so easy now to get your book printed. There's Kindle Direct Publishing. There's Amazon's Solutions where you can print even one book at a time. So it sounds like if I'm correct, there's really nothing that should stand in your way of creating this book because we no longer live in the days when you have to contract with a publishing house and spend $20,000 to get your run of books printed. Is that right? Joshua: It depends on what your objectives are. I have authors whose hearts are set on the traditional path, the agent, the publishing deal, the six-figure book deal for example. I have a track record of helping authors go down that path. I wrote a piece for the Nonfiction Authors Association about how to actually do that, what some of my clients' experience have been, the pros and cons of that. With self publishing a big concern people have is quality because there are so many shoddily thrown together books that are self-published. A lot of people are like, "Oh, you self-publish? I don't know man." That's what people will say. So what we've done inside of my business is we've developed a complimentary service to ghostwriting called ghost publishing. Ghost writing, someone else does all the work, you take all the credit. Ghost publishing, someone else launches a publishing business, your own imprint right alongside of your business. You don't have to do any of the work. We've combined the best of self-publishing, which is higher royalties, total control over the process, your timeline. We've blended that in with the best of traditional publishing, which is industry standard quality. The quality, the level of attention to detail that comes from New York City publishers, we apply that to this book process. Also distribution, the total number of countries, access to wholesale channels, the low margin, high volume sales through bookstores, libraries, book fairs. All that's available through this process. There's also special little things that go on the copyright page for example every traditionally published book has, no self published book does. It will set you apart. You get that as part of this process. So most of our authors actually choose the ghost publishing model because they get the quality of a big five, like Simon & Schuster, Random House quality book and the distribution of that process, but they get the creative control, the freedom that's afforded by, and also the speed that's afforded by self-publishing. Promoting your book Kathleen: Okay, that's good to know. And then you get your book published and you're like, then what? You have to get it into people's hands. Any quick like two minutes or under words of advice for the best way to promote your book? Joshua: Sure thing. There's a couple. One of which every New York Times, Wall Street Journal best-selling campaign you see nowadays follows this process I'm about to explain to you. It's a special limited time bonus. When your book comes out you want people to buy as many copies as soon as possible. One of the ways we do this, especially in the digital marketing space, is an expiring bonus that's available for like 48 hours after the publication date, 48 hours afterwards. So basically it goes like this. Buy the book within two days, you have two days to buy the book now that's out, and forward your purchase confirmation to this special email and we'll send you the audiobook edition for free. You'll also get access to one of our premium courses at no cost to you and you'll be signed up for a live question answered webinar exclusively with the author to talk about the book, ask any question you have seven days from today. You only get access to these bonuses if you buy within the next 48 hours. Come on. Let's do this. And usually there's like a price promotion in there, knock $5 off the price, 99 cents exclusively for the first few days for example. That's how you get lots of people to buy at once. Then when let's say on Amazon you rocket up in the best-seller and now you're number one because you're selling beaucoup copies, take screenshots of your book as a best-seller. Oh, look, you're number one. Oh look, you're in front of Gary Vee, Robert Kiyosaki, Anthony Robbins. Oh my goodness. Share that everywhere on all your social media channels. I had one author. She doubled her best goal for book sales because she started showing all those screenshots of her book selling more than copies than the celebrity writer next to her. So do not discount what a simple screenshot can do because success begets success. Follow that. Use the special limited time bonus offer and you will start your authorship journey off right. How to connect with Joshua Kathleen: Great. All right, we're close to the top of our hour so I don't want to end without asking you a couple of questions. First one is, if somebody is listening and they want to learn more or they have a question for you, what's the best way for them to reach out and connect? Joshua: Absolutely. A couple different ways. If you are an aspiring author and you want to have the key that opens any door of opportunity that you desire for your business or for your career, I work with several people who work in the corporate world and they want to use the book to earn that that promotion quite frankly. So what their objective is head on over to entrepreneurswordsmith.com. There's a few free tools that you can find there. One of which is a Book Ideas Generator. You're sitting there wondering, could I have a book in me? Does that make sense? But what is the title? I have no idea. What would I write about? I'm not sure. What you have to do is just type in your industry and your product or service and this thing will spit out in seconds winning book ideas for you personally, title and subtitle, to get those wheels turning and help put some structure to a winning book idea for you. That's The Entrepreneur's Wordsmith if you're the aspiring author. If you are a marketer maybe, a copywriter and you like this idea of the big money ghost writing world where you're working with celebrities and thought leaders and the influencers of tomorrow, I can teach you how to get into this world at ghostwriteandprosper.com. I have a free training there called the 7 Myths About Ghost Writing That Keep Most Freelance Writers Broke As F. Kathleen: That's a great name. I bet that resonates a lot with people. Joshua: It does. It does. I think the average or median income rather, the median income for freelance writer somewhere around 40,000. So yes. Yes. That should be one project, not your annual income my friends. Kathleen's two questions Kathleen: Right. All right. So then the two questions I always ask all of my guests, which I definitely want to ask you, this is obviously a podcast about inbound marketing. Writing and publishing a book is one form of inbound marketing, if you're trying to do it for marketing or business purposes. Is there somebody out there, a company or an individual that you think is really killing it with inbound marketing right now? Joshua: Absolutely. Absolutely. Her name is Heather Prestanski. She is a sales and marketing consultant for high-ticket businesses. So basically, is your product or service more than a couple thousand bucks, she is the one to follow, Heather Prestanski. Kathleen: Great. I will definitely check her out. That's a new name and I always like when I get new names. And then the last question is, the world of digital marketing is changing so quickly. How do you personally stay up to date with everything? Joshua: Well, one of the ways I do is set the trend myself. One thing I did not mention today is that I am the only, the first and only ghostwriter in the world who uses a software driven process to write in my author's authentic voice. Each of us has our own unique fingerprints. We all have our own unique way to communicate. We use the data science of stylometry to literally measure and understand your unique author voice and then we recreate that on the page. So that's where the future is going and we're already there. Kathleen: Awesome. Well Joshua, so much good stuff here. I really could talk to you forever. I feel like there was probably four podcasts that we smashed into one today. But thank you for sharing all that. I love the six pillars. I'm going to like write them and put them on my note next to my computer, because I think it really can apply to any kind of marketing copywriting, not just writing a book and it's a great framework for it. So thank you for coming on. You know what to do next... Kathleen: And if you are listening and you like what you heard or you learned something new, I know I learned a lot, please go to Apple podcasts and leave the podcast a five star review because that is how other people find us and we get new listeners and if you know if somebody else who's doing kick-ass inbound marketing work tweet me @WorkMommyWork because I would love to interview them. That's it for this week. Thank you so much Joshua. Joshua: And thank you Kathleen. I enjoyed myself today. Kathleen: That was a lot of fun.  

Amy is a pharmacist and the Executive Director of Healing Seekers and the CEO of Natural Discoveries. She travels the world visiting remote tribes in search of natural remedies and compounds to treat and cure diseases. She is the author of "And the Silent Spoke" winner of the 2019 Gold Award from the Nonfiction Authors Association. The book is available now on Amazon.

Stephanie Chandler is founder and CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a traditional writers’ conference experience conducted entirely online.

Julia Goldstein invested many years in her education to earn a BS, MS and PhD in Engineering and Material Science. When she had her first child, she assumed she’d go back to work full-time. She never thought she’d panic as her maternity leave was coming to an end. Fortunately, she successfully negotiated a part-time return and even found a way to stay in her local mom’s group. When it was time to go back after her second child, she thought she would follow the same path. That’s when she realized just how unique each child was  - she would later discover he was on the autism spectrum - and how this would impact her journey.  Julia shares honestly about the challenges she faced and how she overcame them. Along the way she evolved from an engineer who writes to a freelance technical writer. Over the years, she kept her connections and said yes to opportunities that came her way. Today, she fills her schedule with a few select corporate clients and has recently published a book in her field.  In this episode, you’ll hear: How she managed to negotiate a part-time return from maternity leave What she did when her daycare suddenly closed Why she decided to delay her passion project How her writing skills emerged even when she was an engineer About the alumni research project she created to keep her mind active as a new mom How she represents part-time work on her resume/LinkedIn Why she went back to school to study Business Leadership Why she still needed flexibility even when her kids were beyond the daycare stage Where she gets her clients for her freelance work Her suggestions for new writers Mentioned in this episode: Material Value: More Sustainable, Less Wasteful Manufacturing of Everything from Cell Phones to Cleaning Products Julia's author website Julia's business website NonFiction Authors Association  

Carol McManus is an author, speaker, radio host, and social media consultant. She is the CEO of CKC Global Media, a branding and marketing company that helps individuals and companies reach new markets by elevating their message and amplifying their voice. Her newest book, Choices, is about how real people share their stories of how they overcame challenges to design a better life. It's an international bestseller and a bronze award recipient from the Nonfiction Authors Association. Screw The Commute Podcast Show Notes Episode 057 Kick Start Cart - http://www.KickStartCart.com Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 02:00 Tom's introduction to Carol McManus 03:04 What's "The LinkedIn Lady" doing now 07:26 Carol as a corporate junkie 12:14 Advice for the cubicle dweller who wants a change 15:04 Tips for working from home 19:11 You can't be in business without getting screwed over 21:09 Funny and bizarre business coach story 23:21 The best and worst part of working for yourself 26:34 How to work with Carol 33:55 Shoutouts 35:05 Sponsor message 36:00 A typical day for Carol and how she stays motivated 42:31 Parting thoughts for us Screwballs Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ KickStart Cart - http://www.kickstartcart.com/ LinkedIn Lady - http://www.linkedinlady.com/ CKC Global Media - http://www.ckcglobalmedia.com/ Fatso Tennis - https://fatsotennis.com/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Mike Domitrz - https://screwthecommute.com/episodes/56-business-out-of-adversity-tom-interviews-mike-domitrz/ SHOUTOUTS! Toolie Garner She helps consultants and entrepreneurs turn their expertise into books, speeches and training materials. http://expandyourterritory.com/ Donna Marie Laino She's co-author of Your Shift Matters: Turning Burnouts and Breakdowns into Breakthroughs. http://donnamarielaino.com/ Rosalind Sedacca She is the founder of the Child Centered Divorce Network. You can pick up Rosalind's free e-book on post-divorce parenting at her website. https://www.childcentereddivorce.com/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Sue Canfield: Expert Social Media Strategies for Authors Sue Canfield specializes in social media book marketing, promotion, and consultation for nonfiction authors. Since 2006 she has helped dozens of authors create and maintain their social media presence. She's also a published nonfiction author since 2009 and understands what it takes to market and promote a nonfiction book. Sue is a member of the Nonfiction Authors Association and is the Association's Special Projects Director & Social Media Manager.  In this conversation Sue will share: Why authors should use social media The big mistakes to avoid The right way to use social media for book marketing Book launch tips Using LinkedIn to make good connections Find Sue on the internet: Website | Facebook | LinkedIn | Twitter | Instagram Download your free copy of Sue's 12-page report with tips for Best Social Media Marketing Practices.

Stephanie Chandler is a long-time friend and mastermind partner. We are happy to announce our first book project together – The Nonfiction Book Publishing Plan. Between us, we have almost thirty books. But Stephanie also runs Authority Publishing, so she has experience publishing many more books, focused on almost any audience you can think of. You can learn more about Stephanie on her Speaker Page or Wikipedia. She has been a driving force in the writing community worldwide, and particularly in Northern California. She is the founder of the Nonfiction Authors Association, with chapters all over the globe. On top of all that, Stephanie runs the Nonfiction Writers Conference. The Fall Conference will be held online November 8-9. More details at https://nonfictionwritersconference.com/. (I am honored to be a speaker at this event.) So, with all that going, I don’t know how she found time to talk to me on the SMB Community Podcast, but she did! After helping each other with thousands of business ideas and projects over the last 15-ish years, Stephanie and I finally collaborated on a book. Previously, Stephanie had great success with The Nonfiction Marketing Plan, and I wrote Publish Your First Book a long time ago. So we combined our knowledge of book publishing to come out with this guide to profitable self-publishing. Of course the book has it’s own page here: http://store.nonfictionauthorsassociation.com/book-the-nonfiction-book-publishing-plan/   In This Interview . . . Stephanie gives us some great tips on how to use your book to promote your business. You can tell she knows here stuff when I ask her to apply her ideas to the technology consulting market. She immediate threw out half a dozen ideas about how to use the book to promote your business, get local speaking gigs, and make sure your prospects have handouts with your name on them pinned to the bulletin board. We also discuss the strategy Stephanie used right there: Give your best information up front – hold nothing back. Remember, your prospects (and those you speak to at Chamber meetings, etc.) are not in your business. So they can’t absorb the information as easily as if you were talking to technology consultants. So give them the juicy good information and you will make them hungry to understand. And a great way to get that understanding is to buy your book or engage you in a contract. If you want to engage Stephanie, follow the links below. And I highly encourage you to join the Nonfiction Authors Association and plan to attend the online Nonfiction Writers Conference in November. I promise you’ll love it.   Links Mentioned: Nonfiction Writers Conference: https://nonfictionwritersconference.com/ Nonfiction Authors Association: https://nonfictionauthorsassociation.com/ The Nonfiction Book Publishing Plan: https://nonfictionauthorsassociation.com/the-nonfiction-book-publishing-plan-the-professional-guide-to-profitable-self-publishing/   Check out the interview here:  This interview is 30 minutes.   Listen to the Podcast  

Stephanie Chandler is the Founder and CEO of the Nonfiction Authors Association - an educational community for experienced and aspiring writers. She is the author of several books including “Own Your Niche” and “The Nonfiction Book Marketing Plan.” Stephanie has been featured in Entrepreneur and BusinessWeek and is also the Founder of the Nonfiction Writers Conference - an annual event held entirely online and this year scheduled for May 2nd through the 4th. What you'll learn about in this episode: Why Stephanie felt it was important to start her business, the Nonfiction Authors Association The typical member profile for the Nonfiction Authors Association Why you should consider having a book as part of your business development plan How having a book makes you an instant expert The importance of finding your target audience and building a community How to use your book as a stepping stone to where you want your business to go What are some common obstacles to writing a book How you can use your blog content to help you write a book The importance of building a plan and a revenue stream around your book Why perseverance is the most critical skill needed to succeed Ways to contact Stephanie: Website: www.nonfictionwritersconference.com Website: www.nonfictionauthorsassociation.com Email: stephanie@nonfictionauthorsassociation.com Twitter: @Steph_Chandler

Today's guest is Stephanie Chandler is the author of several books, including The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books. Stephanie is also the founder and CEO of the Nonfiction Authors Association, a vibrant educational community for writers, and the Nonfiction Writers Conference, an annual event conducted entirely online.

Meta description preview:Stephanie Chandler of the Nonfiction Authors Association discusses navigating different publishing options and how being an author can boost your business. Full episode show notes at theintrovertentrepreneur.com/2016/09/14/stephanie-chandler-nonfiction-author/

During this hour with Marnie and Stephanie Chandler you'll discover: The obvious and hidden benefits of pre-selling your forthcoming bookWhy your personal website matters and how to maximize its effectiveness.Reasons to consider publishing an exclusive eVersion.How to generate greater sales by adding bonuses and some ideas to consider.DYI publicity strategies to generate big exposure.How to set reasonable expectations for sales, shipping, and beyond.Why simple ordering is critical to your success and some easy-to-implement ideas.When, where, and how to start promoting your pre-publication offer. Stephanie Chandler is the author of several books including Own Your Niche and The Nonfiction Book Marketing Plan, and she is the founder of the Nonfiction Authors Association. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes. Learn more at www.StephanieChandler.com

Faust A. Ruggiero's professional career spans almost 40 years, and is diversified and compelling, as it has consistently established new and exciting cutting-edge counseling programs in its pursuit of professional excellence and personal life enhancement. He is a published research author, clinical trainer, and a therapist who has worked in settings that have included clinics for deaf children, prisons, nursing homes, substance abuse centers, inpatient facilities, and as the President of the Community Psychological Center in Bangor, Pennsylvania. In that capacity, he developed the Process Way of Life counseling program, and has developed it into a formal text presented in the Fix Yourself Handbook. Upon graduating from Mansfield University in 1977, Mr. Ruggiero enrolled in the graduate program in Psychology at Illinois State University. There, with a dual major in clinical and developmental psychology, with a minor in research, he assisted in the publication of several research articles, including his thesis “The effects of prosocial and antisocial television programs on the cognitions of children”. Upon leaving graduate school, Mr. Ruggiero began working with Antoinette Goffredo counseling services providing psychological intervention to adolescent deaf children. There, he helped Ms. Goffredo develop a behavioral management program for profoundly deaf children with residual hearing. In 1982, he accepted a position with the Lehigh Valley Alcohol Counseling Center. There he provided individual counseling services to clientele suffering from alcohol abuse and addiction, including the introduction to both the twelve-step recovery process, and family and intervention services. It was at the alcohol counseling center, where Mr. Ruggiero was asked to develop a Phase 2 counseling program for individuals convicted of drunk driving offenses. In 1984, Mr. Ruggiero left the Alcohol Counseling Center to pursue a treatment position at Northampton County prison. There, he provided psychological and substance abuse intake and counseling services to inmates. He coordinated all substance abuse services, and program development services for inmates. In 1986, he obtained his certification in substance abuse treatment in the state of Pennsylvania. He left Northampton County prison in 1989 pursue his endeavors at the Community Psychological Center on a full-time basis. As president of the Community Psychological Center, Mr. Ruggiero continued to provide services to individuals, families, those suffering with substance abuse, abused women and women in transition, couples and marriage counseling, counseling for veterans, law enforcement, and other first responders. In 1994, Mr. Ruggiero accepted an invitation to become a trainer for the Department of Health in Pennsylvania. Mr. Ruggiero also provides counseling services for first responders, law enforcement, and other emergency personnel. Following several years of experimentation regarding the various therapeutic approaches, Mr. Ruggiero developed and began utilizing the Process Way of Life Program. The program consists of over fifty internal human processes, which can be accessed and developed to help clients address the various conditions which were affecting their lives. After the program was developed, it was rigorously researched and tested, and changes were made culminating in the approach presently being used by Mr. Ruggiero at the Community Psychological Center. In the summer of 2016, Mr. Ruggiero decided to develop the Process Life Program into a text that can be published, and would help people in need address the difficult situations that are affecting their lives. The Fix Yourself Handbook was completed in December of 2019. On February 1st, 2020, The Fix Yourself Handbook received the Silver Award from The NonFiction Authors Association. On May 2, 2020, it received the Gold Award from Literary Titan. On September 1st, 2020, it received the Bronze Award from Reader's Favorite. He has appeared on television and radio shows, and podcasts discussing the Process Way of Life presented in The Fix Yourself Handbook both nationally and internationally. The Fix Yourself Handbook II; The Journey Continues is currtently in development. Website: https://www.faustruggiero.com  If you love this show, please leave us a review. Go to:- https://ratethispodcast.com/rate and follow the simple instructions. Support this podcast at — https://redcircle.com/the-dave-pamah-show/donations