POPULARITY
Episode Summary: In this episode of the Solar Maverick Podcast, Benoy Thanjan speaks with JD Dillon, Chief Marketing and Customer Experience Officer at Tigo Energy. This conversation dives into how Tigo is transforming residential solar with a smarter, service-driven approach. JD shares insights from his unique career journey — from West Point and semiconductors to helping lead the turnaround at Enphase, and now steering Tigo's growth as a public company. The discussion explores the growing importance of software and service in solar, the booming market for repowering legacy systems, and why bipartisan support makes solar a winning issue across the political spectrum. JD also highlights lessons from semiconductor manufacturing, the value of veteran leadership in clean energy, and how Tigo's open ecosystem and installer-first mindset are setting the company apart. Key Topics Covered: Tigo's evolution from MLPE to full energy solutions Why service and software will define the next era of solar Repowering as a high-growth opportunity for residential solar How open ecosystems and rapid install feedback drive innovation The intersection of military leadership and renewable energy U.S. vs. global rooftop solar adoption rates — and how to catch up What the solar industry can learn from semiconductors Why solar transcends political divisions and continues to scale Trends in storage, energy independence, and grid resilience Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy and he is also an advisor for several solar startup companies. He has extensive project origination, development, and financial experience in the renewable energy industry and in the environmental commodities market. This includes initial site evaluation, permitting, financing, sourcing equipment, and negotiating the long-term energy and environmental commodities off-take agreements. He manages due diligence processes on land, permitting, and utility interconnection and is in charge of financing and structuring through Note to Proceed (“NTP”) to Commercial Operation Date (“COD”). Benoy composes teams suitable for all project development and construction tasks. He is also involved in project planning and pipeline financial modeling. He has been part of all sides of the transaction and this allows him to provide unique perspectives and value. Benoy has extensive experience in financial engineering to make solar projects profitable. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity to move into the east coast markets. Benoy was the Vice President at Vanguard Energy Partners which is a national solar installer where he focused on project finance solutions for commercial scale solar projects. He also worked for Ridgewood Renewable Power, a private equity fund, where he analyzed potential investments in renewable energy projects and worked on maximizing the financial return of the projects in the portfolio. Benoy also worked on the sale of all of the renewable energy projects in Ridgewood's portfolio. He was in the Energy Structured Finance practice for Deloitte & Touche and in Financial Advisory Services practice at Ernst & Young. Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. He has a MBA in Finance from Rutgers University and a BS in Finance and Economics from the Stern School of Business at New York University. Benoy was an Alumni Scholar at the Stern School of Business. James (JD) Dillon CHIEF MARKETING & CUSTOMER EXPERIENCE OFFICER at Tigo Energy JD leads branding, demand generation, and communications functions in addition to the technical service and support teams at Tigo Energy. His experience spans the U.S. Armed Forces, semiconductors, solid-state drives, as well as solar hardware and software solutions. His functional leadership has impacted pricing, new product introduction, customer experience, and communications at all levels. Prior to joining Tigo in 2020, JD spent over 3 years as the VP of Marketing and Pricing at Enphase Energy. Stay Connected: Benoy Thanjan Email: info@reneuenergy.com LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com JD Dillon Website: https://www.tigoenergy.com/ Linkedin: https://www.linkedin.com/in/jd-dillon/ Summer Solstice Fundraiser Join Reneu Energy, Positive Deviancy, and the Solar Maverick Podcast for the 2025 Summer Solstice Fundraiser! Celebrate the warm weather with us at the Summer Solstice Fundraiser, hosted by Reneu Energy, Positive Deviancy ,and the Solar Maverick Podcast. This special evening will take place on Thursday, June 5th, from 6 PM to 10 PM at Hudson Hall in Jersey City, NJ. We'll also be raising funds for the Let's Share the Sun Foundation, which aids impoverished communities in harnessing solar energy. Event Highlights: -Venue: Hudson Hall, a Czech biergarten and smokehouse co-owned by Benoy, CEO of Reneu Energy. -Time: 6 PM to 10 PM, with delicious food throughout the evening. -Tickets: $50 https://www.tickettailor.com/events/reneuenergy/1653652
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
For CMOs, strategy is as much about what not to do as it is about what to focus on. In this episode, we explore the transformative power of focus with three marketing leaders who have mastered the art of saying "no" to the nonessential. Highlights include: JD Dillon shares how Tigo Energy's "Green Glove Service" transformed customer service into a brand differentiator and rallied the entire organization around a simple, powerful concept. Laura Beaulieu discusses her approach at Holistiplan to amplify customer voices through webinars and referrals, focusing on building an influencer pipeline that converts loyal customers into brand advocates. Kevin Briody explains how Edmentum consolidated multiple websites to simplify the customer experience, reduce internal complexity, and drive more impactful marketing through a streamlined digital presence. (He's now CMO of Meteor Education). We also cover the challenges of prioritizing in a fast-paced environment, strategies for creating impactful marketing initiatives, and the delicate balance between agility and focus. Tune in to learn how to drive greater impact by doing fewer things exceptionally well—and find out how to keep both your team and your brand centered on what matters most. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Hear Bill and Gloria chat with JD Dillon, Chief Marketing Officer for Tigo Energy, one of America's premier suppliers of solar equipment that is designed to increase system performance, maximize efficiency, and enhance safety. We had a chance to catch up with JD at the RE+ Conference in Anaheim, California last week and he shared information on some of the advancements that Tigo has made over the past fews years, including their TS4 Flex MLPE module level power electronics and their Green Glove Service platform. Tigo offers complete residential energy storage solutions including inverters, batteries, optimizers, and software that is flexible for homeowners, and intuitive for installers. Thanks for taking time away from your display booth at the show to join us in the media room for the interview, JD. It was informative and fun learning about your new product offerings. We are using TIGO technology now... and our customers love it!Support the show
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of KX, Adriana Gil Miner of Iterable, James (JD) Dillon of Tigo Energy, Suzanne Reed of LBMC, Hannah Grap of Sitecore, and Dan Cote To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: James (JD) Dillon of Tigo Energy, Laura MacGregor of Center for Internet Security, Grant Johnson of Billtrust, Julia Goebel of Komodo Health, Julie Kaplan of CareMetx, LLC, and Eric Quanstrom of CIENCE To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: James (JD) Dillon of Tigo Energy, Ellina (Gurvits) Shinnick of HUB International, Michael Callahan of Acronis, and Alexandria (Ali) McCarthy of Amplify Your Voice Studio To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Paul Grana who is Solar Software Leader and GM of HelioScope at Aurora Solar. Aurora's cloud-based software transforms solar design, sales, and delivery. With just an address and electric bill, Aurora empowers you to generate a full, accurate, and customizable design for every customer. Paul speaks about many interesting topics like how AI has impacted Aurora, listening to the customer has led to the company being cutting edge, and solar trends. Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy and he is also an advisor for several solar startup companies. He has extensive project origination, development, and financial experience in the renewable energy industry and in the environmental commodities market. This includes initial site evaluation, permitting, financing, sourcing equipment, and negotiating the long-term energy and environmental commodities off-take agreements. He manages due diligence processes on land, permitting, and utility interconnection and is in charge of financing and structuring through Note to Proceed (“NTP”) to Commercial Operation Date (“COD”). Benoy composes teams suitable for all project development and construction tasks. He is also involved in project planning and pipeline financial modeling. He has been part of all sides of the transaction and this allows him to provide unique perspectives and value. Benoy has extensive experience in financial engineering to make solar projects profitable. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity to move into the east coast markets. Benoy was the Vice President at Vanguard Energy Partners which is a national solar installer where he focused on project finance solutions for commercial scale solar projects. He also worked for Ridgewood Renewable Power, a private equity fund, where he analyzed potential investments in renewable energy projects and worked on maximizing the financial return of the projects in the portfolio. Benoy also worked on the sale of all of the renewable energy projects in Ridgewood's portfolio. He was in the Energy Structured Finance practice for Deloitte & Touche and in Financial Advisory Services practice at Ernst & Young. Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. He has a MBA in Finance from Rutgers University and a BS in Finance and Economics from the Stern School of Business at New York University. Benoy was an Alumni Scholar at the Stern School of Business. Paul Grana Paul Grana is the Co-Founder and General Manager of HelioScope at Aurora Solar. HelioScope provides commercial solar installers with an intuitive cloud-based design platform that reduces design costs by 90%. It helps streamline solar design and sales, cuts soft costs, and accelerates project development. Before joining the team, Paul was the co-founder/CRO of Folsom Labs (which made HelioScope software and was acquired by Aurora Solar in 2021). Before that he was on the hardware side of the industry, leading Product Marketing at Tigo Energy. Lastly, he holds an SB in Mathematics from the University of Chicago, and an MBA from Harvard Business School. Stay Connected: Benoy Thanjan Email: info@reneuenergy.com LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com Paul Grana Website: https://aurorasolar.com Linkedin: https://www.linkedin.com/in/pgrana/
Listen in to another episode from the RE+ Conference in Las Vegas, as Bill and Gloria interview Archie Roboostoff, Vice President of software for Tigo Energy. Tigo Energy, Inc. is the solar industry world-wide leader in Flex-MLPE (Module Level Power Electronics). Archie leads the software team at Tigo that is responsible for definition, quality, and performance of the growing Energy Intelligence (EI) business. The Tigo Energy Intelligence platform monitors thousands of solar power sites that produce more than 1 gigawatt-hour of daily solar energy. Thank you Archie, for taking time to inform our listening audience about the innovative advances that Tigo continues to achieve and how this technology can benefit and enhance residential, commercial, industrial, and utility solar adoption.Support the show
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Navigating a potential spinoff of a megabrand. Moving to enterprise. Going public. These are massive business initiatives where marketing can play a key role—and it's up to the CMO to prove it. In this episode, three such CMOs share how they've cemented marketing's seat at the table when it comes to propelling business forward (with impressive stats like 60% year-over-year growth and marketing bringing in 80% of the pipeline, for example). Tune in to hear the strategies and tactics behind these powerhouse CMOs: Toni Clayton-Hine of EY Americas Jamie Gilpin of Sprout Social JD Dillon of Tigo Energy For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: JD Dillon of Tigo Energy, Dave Bornmann of Association Analytics, Ajay Khanna of Mezmo, and Jennifer Houston To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Grant Johnson of Billtrust, JD Dillon of Tigo Energy, and Chip Rodgers of WorkSpan. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
JD Dillon is the Chief Marketing Officer, Communications Leader, and Pricing Professional at Tigo Energy. In this episode, JD shares his 8D problem-solving technique that helps create a solid pricing strategy in place. Why you have to check out today's podcast: Understand what the 8D technique of problem solving is and where you can specifically apply it to. Learn how to figure things out and find solutions logically rather than emotionally. Discover about the 'Five Why' in verifying the root causes of a problem. "If you are in a situation where there's a price reduction, try to do two or three other things first." - JD Dillon Topics Covered: 00:49 - How JD's Pricing journey started 02:00 - Updates about T.J. Rodgers 03:05 - Overview of what the Eight-D problem-solving technique is all about 03:50 - How does a quality program relate to pricing? 05:19 - What goes on in D-Zero? 07:24 - Where do we ideally apply Eight-D to? [Showing a case study] 08:47 - D-One: What happens here? 10:16 - How do you go about D-Two? 12:45 - Action steps you need to do in D-Three 15:10 - Finding the root causes with D-Four and using the 'Five Why' technique 18:03 - How do you verify permanent corrective action in D-Five? 19:56 - Getting everything executed in D-Six 20:38 - Digging deeper into D-Five and [culture and internal processes] 21:35 - Preventing the occurrence in D-Seven 23:29 - D-Eight: Congratulating the team 25:14 - How often do you perform the Eight-D process? 28:01 - JD's best pricing advice that impacts one's business 29:16 - One important key to success in business Key Takeaways: "Pricing is the quality metric for revenue." - JD Dillon "If you do it right [Eight-D process], it builds into the DNA of the company. And after a few years you've improved your DNA continuously and quite a bit." - JD Dillon "What I described is a thought process, that's all. You can do it in a meeting with people that know what they're doing. I can do it with somebody who's worked for me in the past and we can quickly go through the process in 10 minutes about one small little issue and then move on." - JD Dillon People/Resources Mentioned: Ted Levitt: https://en.wikipedia.org/wiki/Theodore_Levitt T.J. Rodgers: https://en.wikipedia.org/wiki/T._J._Rodgers Connect with JD Dillon: LinkedIn: https://www.linkedin.com/in/jd-dillon/ Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Allyson Havener of TrustRadius, James (JD) Dillon of Tigo Energy, and Isabelle Papoulias of Mediafly To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: JD Dillon of Tigo Energy, Rashmi Vittal of Productiv, Roark Pollock of Cylus, Heidi Bullock of Tealium, Chi-Chi Liang of Alloy, Dan Lowden of HUMAN, Gabi Zijderveld of Smart Eye, Melissa Sargeant of AlphaSense, Marshall Poindexter of OpenEye Scientific To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
Nobody likes to talk about rooftop solar fires but solar safety is vital for the growth of our industry. In fact, the risk of an electrical fire from your solar array is very small - certainly a fraction of a percent. But more and better safety is always good which is why we are excited to bring you Jing Tian, Chief Growth Officer for Tigo Energy on today's show. Rapid shutdown really came into force in the US in 2017 and this forced installers and developers to begin adopting module-level power electronics (MLPE) which are a safety shutoff for solar PV systems. Rapid shutdown refers to the ability of the array to shut itself down and stop producing voltage when the grid goes down or there is some other warning signal from the array (perhaps a short, other hazardous triggers). This makes the solar facility safe for first responders who might be working on the grid and it can reduce small problems from becoming catastrophes. Tigo Energy is a power electronics company with innovative solutions to enhance safety via rapid shutdown devices.Our guest today is Jing Tian, the Chief Growth Officer for Tigo Energy. She has over 20 years of technical and business experience working with companies like Credence, Solfocus, Shift Energy, and Trina Solar. Prior to joining Tigo Energy, she spent over a decade working with solar equipment manufacturers across the industry. On this episode of the Clean Power Hour Jing joins Tim Montague to discuss what rapid shutdown is, how it works, why it is important and much more. Key TakeawaysWhy and how did she get into the solar industry?Solar companies she has been part of and her experience thereWhat is rapid shutdown, how does it work and why is it important?What triggers Rapid Shutdown and what is cross-talk?Tigo Energy's rapid shutdown solutions Tigo EnergyConnect with Tigo EnergyConnect with Jing TianCorporate sponsors who share our mission to speed the energy transition are invited to check out https://www.cleanpowerhour.com/support/ Twice a week we highlight the tools, technologies and innovators that are making the clean energy transition a reality - on Apple,
Tigo Staff Jing Tian describes their new HECO approved solar plus battery offering.
“You gotta be flexible but, not spineless.” JD Dillon lives by the principle of "Mission First, People Always." A U.S. Army veteran and graduate of the United States Military Academy, JD has spent his career in Corporate America focused on profitable top-line growth while investing in individuals and organizational development. Currently, the CMO for renewable energy upstart Tigo Energy, his career has spanned a variety of functions while being focused on bringing value to his customers and his employees. Questions and topics we covered include: The unique marketing challenges within the energy sector. The mental frameworks every marketer needs to know, just to be a better professional. What does it mean to be a successful CMO? Who measures the success of a CMO's work? What's the right way to set expectations and manage-up when working with the CEO? JD's approach to internal marketing and why all marketers need to learn this skill. The most important type of meeting CMOs need to have. Are organizational charts (company org. charts) still necessary? How marketing teams can use the RACI matrix to get tasks done faster. The “quick wins” new CMOs should focus on during their first 90 days. Can a marketer do sales and marketing at the same time? What are some “old-school” practices that still work, regardless of what changes are going on in the market? And more! You can say hello to James via his LinkedIn - https://www.linkedin.com/in/jd-dillon/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
“Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a ‘designed by committee' process and thus speaks with the disjointed voice of compromise,” Flint McGlaughlin taught in Customer-First Objectives: Discover a 3-part formula for focusing your webpage message (https://meclabs.com/course/sessions/customer-first-objectives/).I thought about this lesson when our latest podcast guest shared a famous Yogi Berra quote about theory and practice. That “science dynamic” Flint mentions, or the “practice” that Yogi mentions, usually translates into data-driven marketing in our industry. When I asked him about what role data plays in his decisions as a marketing leader, he told me…“I've got a dashboard that's got my three strategies that I mentioned at the beginning – thunder, lightning, and structure. I've got four tactics under each. So that's 12. And I've got three-ish metrics – sometimes two, sometimes four or five – for each one of those tactics. So, I've got a pretty extensive dashboard, and that dashboard tells me directionally correct. I don't get hung up on 3,862 is 112 off of our plan. That is not useful. Just directionally correct.”That guest is – JD Dillon, Chief Marketing Officer, Tigo Energy (https://www.tigoenergy.com/).Here's some quick info so you can understand our guest's credentials. And then scroll down to listen to and/or read the top lesson-filled stories from his career.Tigo Energy announced a $20 million round of investment last year, led by Energy Growth Momentum. With over 40,000 installations in over 100 countries on all seven continents, Tigo systems generate more than 1 GWh of daily solar production.When I asked Dillon about his biggest career accomplishment, he told me that the stock of Enphase Energy rose from 72 cents to $200 while he was Vice President of Marketing & Pricing. He also noted that this happened during the Trump administration, which he called out because the administration was known as not having policies that favored the renewable energy industry.Listen to our conversation using the embedded player below or click through to your preferred audio streaming service.Stories (with lessons) about what he made in marketingSome lessons from Dillon that emerged in our discussion:“Hit it where they ain't” – “Wee Willy” Keeler (baseball player from the turn of the century) “In theory there is no difference between theory and practice. In practice there is.” – New York Yankees great Yogi Berra“If my uniform doesn't get dirty, I haven't done anything in the baseball game.” – Baseball stolen base leader Rickey HendersonThe most important professional skill is getting things done at your company by pushing boundaries but also operating within the culture of the company.Regardless of job title, use your unique skill sets to accomplish mission critical tasks.Business must have a relentless focus on ROI, which includes marketing.Related content mentioned in this episodePublic Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (podcast episode #31) (https://www.marketingsherpa.com/article/interview/public-sector-marketing)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: JD Dillon of Tigo Energy, Ali McCarthy of Skience, Jamie Walker of Keyfactor, and Chris Willis of Acrolinx. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Patti Newcomer of FieldRoutes, Jim (JD) Dillon of Tigo Energy, Dave Bornmann of Association Analytics, Tara Robertson of Bitly, and Cary Bainbridge of ABM Industries To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: JD Dillon of Tigo Energy, Jeffrey Lamboy of KLDiscovery, Brett McCarty of Segal, and Katrina Klier. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
What happens inside a publicly traded company? These companies have higher expectations and more people analyzing their results. How do these companies continue growing and pleasing shareholders. We'll discuss what goes inside a publicly traded company with our latest guest. About Our GuestGeorge Holmes joined Resonant in 2016. Prior to joining Resonant, he served as Chief Commercial Officer for Tigo Energy, where he was responsible for expanding the company's demand creation activities. From 2013 to 2015, he worked for Energous, first as Senior Vice President Sales & Marketing then as Chief Commercial Officer where he was responsible for securing development and licensing agreements, overseeing IP strategy and process and spearheading regulatory strategy and tactics. Key Links from the Episodehttps://www.resonant.com (Resonant) -- Ticker: RESN
How did Zvi Alon become Chairman and CEO of one of the early MLPE pioneers, Tigo Energy? By believing in the strategy he mapped out and invested in! When the original founders lost hope in the plan, Zvi stepped in, and the rest is history. Hear today how one of the iconic power electronics companies birthed here in Silicon Valley stayed alive amidst the Asian manufacturer influx to the solar power electronics sector. And Tigo didn't just stay alive, but managed to thrive, driving innovation across the value stream, pioneering & championing change in the way rooftop solar was installed, at least in the USA that is. We get a rare glimpse of the inside story from the man who made it happen, Zvi Alon. Zvi recently hired past SunCast guest (and longtime friend) Jing Tian as their Chief Growth Officer. Jing joins Zvi in this interview to discuss what got her excited about sparking Tigo's new chapter of growth. And, of course, we get into their big news, the launch of a residential storage product to compete head to head not just with Enphase and Solaredge but Tesla, Generac and the rest of the field! I'm grateful for the opportunity to have time with Zvi, which I have patiently waited for since I first met him in 2016! Now, you don't have to wait. You're welcome. Press Play. Remember you can always find the resources and learn more about today's guest, recommendations, book links, and more than 435 other founder stories and startup advice athttps://mysuncast.com/suncast-episodes/401 ( www.mysuncast.com). You can connect with me, Nico Johnson, on https://www.twitter.com/nicomeo (Twitter), https://www.linkedin.com/in/nickalus/ (LinkedIn) or email Link to Jing's previous blog post: https://mysuncast.com/suncast-episodes/041 (https://mysuncast.com/suncast-episodes/041)
How did Zvi Alon become Chairman and CEO of one of the early MLPE pioneers, Tigo Energy? By believing in the strategy he mapped out and invested in! When the original founders lost hope in the plan, Zvi stepped in, and the rest is history. Hear today how one of the iconic power electronics companies birthed here in Silicon Valley stayed alive amidst the Asian manufacturer influx to the solar power electronics sector. And Tigo didn't just stay alive, but managed to thrive, driving innovation across the value stream, pioneering & championing change in the way rooftop solar was installed, at least in the USA that is. We get a rare glimpse of the inside story from the man who made it happen, Zvi Alon. Zvi recently hired past SunCast guest (and longtime friend) Jing Tian as their Chief Growth Officer. Jing joins Zvi in this interview to discuss what got her excited about sparking Tigo's new chapter of growth. And, of course, we get into their big news, the launch of a residential storage product to compete head to head not just with Enphase and Solaredge but Tesla, Generac and the rest of the field! I'm grateful for the opportunity to have time with Zvi, which I have patiently waited for since I first met him in 2016! Now, you don't have to wait. You're welcome. Press Play. Remember you can always find the resources and learn more about today's guest, recommendations, book links, and more than 435 other founder stories and startup advice athttps://mysuncast.com/suncast-episodes/401 ( www.mysuncast.com). You can connect with me, Nico Johnson, on http://www.twitter.com/nicomeo (Twitter), http://www.twitter.com/nicomeo (LinkedIn) or email Link to Jing's previous blog post: https://mysuncast.com/suncast-episodes/041 (https://mysuncast.com/suncast-episodes/041)
I really wanted to take a moment to thank all of you for your support of the show this year as we launched. We are excited about the future and look forward to Season 3 coming soon. Thank you also to our Sponsors NextWave Partners and Tigo Energy for helping make this possible. Happy Thanksgiving
In this conversation with serial entrepreneur and Detroit loyalist, Edi Demaj, the Co-Founder of KODE Labs discussed commercial real estate, smart buildings, transparency, and education. The leadership and vision that Edi has for the future of the commercial real estate space are inspiring. Really glad to have him on the show and hope to have him again. KODE Labs Website: https://kodelabs.com/Connect with Edi on LinkedIn: https://www.linkedin.com/in/edidemaj/Tweet Edi: https://twitter.com/EdiDemajJoin the Slack Channel: https://cleantechies.slack.com/join/shared_invite/zt-pd2drz6d-N~9nURU5JlyMXv2ZiO5bAQ#/shared-invite/emailSubscribe to the Newsletter: https://www.silasmahner.com/ctnewslettersignupHMU on Twitter: @silasmahnerSupport the show: https://www.buymeacoffee.com/silasmahner_________We are proud to be sponsored by Tigo Energy to bring this show to you.Tigo Energy is a Silicon Valley renewable energy company with more than 13 years of experience in Module Level Power Electronics (MLPE) design and deployment. With over 1GWh of solar production monitored daily and approximately 900 TB of global solar data, Tigo is the proven leader in MLPE. In 2021, Tigo revealed its Energy Intelligence Battery and Inverter products, which are designed as the first truly installer-centric residential solar-plus-storage solution. Specifically targeted at the needs of installers, this solution is designed to be fast, flexible, and dependable to directly impact the profit and loss statement of installers. Come learn more at https://tigoenergy.com/cleantechies _________We are proud to continue working with NextWave as our official show sponsor for this podcast. NextWave and all of its staff are highly motivated to advance the ClimateTech revolution and are constantly innovating ways that they can help affect that transition. From experts in the talent space to ESG experts, NextWave is taking on Climate and Social responsibility head-on and helping companies build great cultures that not only make the world a better place but also increase workplace satisfaction.Reach out to NextWave Partners today to learn more about how we might partner with you today. https://www.next-wavepartners.com/ / info@next-wavepartners.comSupport the show (https://www.buymeacoffee.com/silasmahner)
Really enjoyed this episode with Chris discussing a wide range of topics. Chris is the CEO and Founder of Brightest, an ESG Data Tracking SaaS product. This conversation with Chris really resonated with me as we touched on all the topics that we have bounced around on this show. Equity, Climate Change, Hiring, Education...we talked about it all. It is my opinion that we need more holistic thinking like this to really achieve the future we are aiming at as a world community. Brightest Website: https://www.brightest.io/Connect with Bolman on LinkedIn: https://www.linkedin.com/in/chrisbolman/Tweet Bolman: https://twitter.com/ChrisBolmanJoin the Slack Channel: https://cleantechies.slack.com/join/shared_invite/zt-pd2drz6d-N~9nURU5JlyMXv2ZiO5bAQ#/shared-invite/emailSubscribe to the Newsletter: https://www.silasmahner.com/ctnewslettersignupHMU on Twitter: @silasmahnerSupport the show: https://www.buymeacoffee.com/silasmahner_________We are proud to be sponsored by Tigo Energy to bring this show to you.Tigo Energy is a Silicon Valley renewable energy company with more than 13 years of experience in Module Level Power Electronics (MLPE) design and deployment. With over 1GWh of solar production monitored daily and approximately 900 TB of global solar data, Tigo is the proven leader in MLPE. In 2021, Tigo revealed its Energy Intelligence Battery and Inverter products, which are designed as the first truly installer-centric residential solar-plus-storage solution. Specifically targeted at the needs of installers, this solution is designed to be fast, flexible, and dependable to directly impact the profit and loss statement of installers. Come learn more at https://tigoenergy.com/cleantechies._________We are proud to continue working with NextWave as our official show sponsor for this podcast. NextWave and all of its staff are highly motivated to advance the ClimateTech revolution and are constantly innovating ways that they can help affect that transition. From experts in the talent space to ESG experts, NextWave is taking on Climate and Social responsibility head-on and helping companies build great cultures that not only make the world a better place but also increase workplace satisfaction.Reach out to NextWave Partners today to learn more about how we might partner with you today. https://www.next-wavepartners.com/ / info@next-wavepartners.comSupport the show (https://www.buymeacoffee.com/silasmahner)
Speaking with Heidi was one of the most interesting conversations I've been able to have in the investment side of ClimateTech because of her background and story to getting her and also because of her perspective for us in the US and what we can learn from what Europe has done. Pale Blue Dot Website: https://www.paleblue.vc/#section-0Connect with Heidi on LinkedIn: https://www.linkedin.com/in/heidilindvall/Tweet Heidi: https://twitter.com/HeidiLindvallJoin the Slack Channel: https://cleantechies.slack.com/join/shared_invite/zt-pd2drz6d-N~9nURU5JlyMXv2ZiO5bAQ#/shared-invite/emailSubscribe to the Newsletter: https://www.silasmahner.com/ctnewslettersignupHMU on Twitter: @silasmahnerSupport the show: https://www.buymeacoffee.com/silasmahner_________We are proud to be sponsored by Tigo Energy to bring this show to you. Tigo Energy is a Silicon Valley renewable energy company with more than 13 years of experience in Module Level Power Electronics (MLPE) design and deployment. With over 1GWh of solar production monitored daily and approximately 900 TB of global solar data, Tigo is the proven leader in MLPE. In 2021, Tigo revealed its Energy Intelligence Battery and Inverter products, which are designed as the first truly installer-centric residential solar-plus-storage solution. Specifically targeted at the needs of installers, this solution is designed to be fast, flexible, and dependable to directly impact the profit and loss statement of installers. Come learn more at https://tigoenergy.com/cleantechies._________We are proud to continue working with NextWave as our official show sponsor for this podcast. NextWave and all of its staff are highly motivated to advance the ClimateTech revolution and are constantly innovating ways that they can help affect that transition. From experts in the talent space to ESG experts, NextWave is taking on Climate and Social responsibility head-on and helping companies build great cultures that not only make the world a better place but also increase workplace satisfaction.Reach out to NextWave Partners today to learn more about how we might partner with you today. https://www.next-wavepartners.com/ / info@next-wavepartners.comdSupport the show (https://www.buymeacoffee.com/silasmahner)Support the show (https://www.buymeacoffee.com/silasmahner)
Tristan and I have known each other for a while so it was great to have him on the pod discussing what he and Mehrad Yaghmai are doing with Cool Climate CollectiveCool Climate Collective is a Syndicate that invests in ClimateTech companies helping angel investors to diversify into several platforms, all while helping get more capital into climate-focused companies. Cool Climate Collective Website: https://tristanpollock.notion.site/Cool-Climate-Collective-26a172fdde8f4f3b91d046fa3cac1fc3Connect with Tristan on LinkedIn: https://www.linkedin.com/in/tristanpollock/Tweet Tristan: https://twitter.com/pollockJoin the Slack Channel: https://cleantechies.slack.com/join/shared_invite/zt-pd2drz6d-N~9nURU5JlyMXv2ZiO5bAQ#/shared-invite/emailSubscribe to the Newsletter: https://www.silasmahner.com/ctnewslettersignupHMU on Twitter: @silasmahnerSupport the show: https://www.buymeacoffee.com/silasmahner_________We are super excited to have a new sponsor of the show! Tigo Energy is a Silicon Valley renewable energy company with more than 13 years of experience in Module Level Power Electronics (MLPE) design and deployment. With over 1GWh of solar production monitored daily and approximately 900 TB of global solar data, Tigo is the proven leader in MLPE. In 2021, Tigo revealed its Energy Intelligence Battery and Inverter products, which are designed as the first truly installer-centric residential solar-plus-storage solution. Specifically targeted at the needs of installers, this solution is designed to be fast, flexible, and dependable to directly impact the profit and loss statement of installers. Come learn more at https://tigoenergy.com/cleantechies._________We are proud to continue working with NextWave as our official show sponsor for this podcast. NextWave and all of its staff are highly motivated to advance the ClimateTech revolution and are constantly innovating ways that they can help affect that transition. From experts in the talent space to ESG experts, NextWave is taking on Climate and Social responsibility head-on and helping companies build great cultures that not only make the world a better place but also increase workplace satisfaction.Reach out to NextWave Partners today to learn more about how we might partner with you today. https://www.next-wavepartners.com/ / info@next-wavepartners.comdSupport the show (https://www.buymeacoffee.com/silasmahner)
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
No budget, no problem! Said no one ever. Except, maybe, the savvy CMO who's got the magic touch when it comes to making something out of nothing. As Gartner's CMO Spend survey showed marketing budgets being slashed across all industries in 2021, marketers are being asked to do more with less—and while that's absolutely a challenge, CMOs are stepping up to prove how important marketing is. Today's show features three CMO guests at start-ups, two of which had virtually no marketing staff when they came onboard. Tune in to hear a bevy of practical insights into how to stretch a small budget in big ways from Chi-Chi Liang of Alloy, JD Dillon of Tigo Energy, and Luanne Tierney, who had just left her role at Betterworks. For full show notes and transcripts, visit https://renegade.com/podcasts/
The Top Entrepreneurs in Money, Marketing, Business and Life
Mr. Holmes joined Resonant in 2016 as CEO. Prior to joining Resonant, Mr. Holmes served as Chief Commercial Officer for Tigo Energy, where he was responsible for expanding the company's demand creation activities.
A conversation ranging from 5G to Science Nonfiction with George Holmes, Chairman and CEO of Resonant. George has previously served as the Chief Commercial Officer of Tigo Energy and several other senior executive positions in the tech space. He holds a B.A. from the University of Puget and diploma in international business from Nyenrode University, Netherlands. Bryan Kuderna is a Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). OSJ: 300 Broadacres Dr. Suite 175 Bloomfield, NJ 07003 (973)244-4420. Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. Kuderna Financial Team is not an affiliate or subsidiary of PAS or Guardian. CA Insurance License #OK04194 This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS, Guardian, or Kuderna Financial Team and opinions stated are their own. #2021-122724 exp. 7/23
Today's guest, Justis Earle, is a natural disruptor and innovator. He successfully Kickstarted http://www.hansnap.com (HANSNAP, Inc.), a mobile accessory design company focused on film stabilization for the active lifestyle. Their main product, the HANSNAP, is a hand-mounted smartphone filming system that folds neatly onto the back of your hand for quick access and hands-free filming. Before launching HANSNAP Justis was at Tigo Energy, a highly disruptive startup that was one of the first companies to bring the Internet of Things (IoT) to the solar industry. He led the development of a mobile app-based IoT consumer solar system with three of the largest companies in the solar industry, founded the Product and Software Quality department, and designed the largest IoT solar system in Europe. “I believe there's a definite connection between entrepreneurship and the potential or risk factor of being a troublemaker.” Justis sees a fine line between troublemakers and entrepreneurs. Some people are just natural disruptors, and unfortunately some disruptors don't receive any guidance, mentorship or leadership. Ultimately, an entrepreneur is somebody who has to challenge the way other people do things. “I look at crowdfunding as a microcosm of business.” Justis actually launched two crowdfunding campaigns. The first attempt failed, but Justis learned a lot and still saw value in crowdfunding. He realized that the crowdfunding campaign had to be run like a microcosm of a business – accounting, engineering, development, photography, video, marketing and more need to be organized, started and completed in a very short period of time. “A crowdfunding campaign is really a fantastic way to put all of those pieces together in a short amount of time and see if you even want to run your own business.” If you want to disrupt a space with your own entrepreneurial vision, Justis has some awesome tips for small town entrepreneurs: One of the biggest mistakes you can make is telling the wrong people about your ideas. “An idea is like a seed. Seeds are pretty robust, but when a seed is cracked – when the idea is formed – it becomes very fragile, and it needs a nurturing environment to really grow and mature.” Do it. Just start doing it. There's really no substitute for that. “It's through doing that you understand whether you're passionate enough about something to endure the hardship and the pain to get to where you want to go.” You have to have a regular influx of positive material in your life. You have to keep putting that stuff in to keep you motivated. Keep your eyes locked to Justis Earle and HANSNAP to see some big announcements soon. I really appreciate his doer mentality, the fact that he doesn't take no for an answer, and the example that he sets for other small town entrepreneurs. Don't be a podcast junkie… Resources: HANSNAP Blink by Malcolm Gladwell Flow Genome Project The Rise of Superman by Steven Kotler The 4-Hour Work Week by Tim Ferriss -- This episode is brought to you by SY Partners and Unstuck, helping you make a change by identifying the things holding you up. Their new program “Life Courses” are based on decades of learning about what inspires people to change. It is created by SYPartners, a transformation company that helps individuals, teams, and organizations become the best version of themselves, so they can create massive positive impact in business and society. To start making your change, http://www.unstuck.com/impact (visit Life Courses by Unstuck on the web). -- We are also brought to you by the Lawton Marketing Group. A full service advertising and design agency serving companies and entrepreneurs at all levels. The are your one stop shop for all your web site, logo, social media, print, app design and reputable management needs. Visit LawtonMG.com for more info. Production & Development for The Impact Entrepreneur Show by...
Solar panels keep getting more efficient. That's a great thing. But they can't communicate, can't adjust to environmental circumstances, and don't have automatic shutdown capabilities. Fortunately -- and with apologies to the Farrelly brothers (who seem to have similar limitations) -- solar panels aren't getting any dumber. Many of the newest solar panels are equipped with optimizers, either built into the junction box or attached as a separate component to the back of the panel. Microinverters (which convert the DC output of a panel to AC) provide the same basic benefits at similar costs; however, unlike microinverters, optimizers operate on the DC side of the system and are always connected to a central or string inverter. These optimizers, or power electronics as their also called, provide three basic functions. First, they optimize the output of each panel by adjusting the current and voltage generated by each panel. If there is a weak panel operating at a low current, the optimizer on that panel can lower the voltage across that panel (thereby increasing the current) and prevent that panel from affecting the current of the other panels in the string. Second, optimizers have communications capabilities so that the installer or system owner can see the performance of each individual panel. And third, some new optimizers provide code-required automatic DC shutdown capabilities to prevent arcing and fires. As with many new solar technologies with high initial costs and unproven benefits, optimizers got a relatively slow start. But as production volumes increased, prices came down and operating capabilities were improved, more and more installers began to use them for both residential and commercial projects. Perhaps the biggest breakthrough came as panel manufacturers began to integrate optimizers into the junction boxes - this step significantly reduced both parts costs and installer labor. My guest on this week's Energy Show on Renewable Energy World is Zvi Alon, Chairman and CEO of Tigo Energy, based in Los Gatos, California. Tigo is one of the pioneers in the optimizer business, and is getting a lot of traction in the marketplace as more panel and inverter manufacturers build Tigo technology into their products. So listen up to this week's show as we explore the costs and benefits of this latest generation of solar panel optimizers.