Podcasts about yes she can

Come and join the conversation with the incredible Marie Morice, Senior Women's Health Adviser. Marie is passionate about helping women in multiple areas of their lives! With a background in the corporate world for the past 25 years, Marie started her career in Sustainability, specifically finance and was eco centered in her approach, with an ethos to help businesses and corporations to be sustainability focused and drive change. Previously working at the United Nations (UN), Marie began to realise her own need for wanting to make an impact on a more personal level aside from the global one! Retraining as a life coach, Marie tells me how her business evolved, and she started to notice a common theme appearing with her coaching clients. It was then that she realised she wanted to niche down even further and went back to training with an intensive course at Master Level in intimacy and womens wellness. Fuelled by both her passions to help on a one to one basis and to be making a difference, Marie tells me how her focus for 2025 is to concentrate on the corporate space. Helping organisations to be providing their workforces with safe spaces to have open conversations and really help their employees. Marie gives me a fascinating insight into how she works, not only with private clients, but designing programmes for corporates that are all centered around womens wellness. A seasoned speaker, she has spoken about topics from global issues such a climate change, right through to menopause issues at work. Now bringing her expertise into the workplace, Marie is the perfect choice for corporations when it comes to having their finger on the pulse surrounding womens issues and how they can make sure that their female workforce feels supported. Determined to be at the forefront of changing the narrative when it comes to having previously taboo conversations, Marie tells me about her drive to make changes for women in their working lives. Whether that be through lunch and learn sessions, undertaking training programmes for managers, or offering long term support for private sector organisations, Marie is poised to deliver much needed support and fresh and exciting perspective! She opens up about the well known existing gap, whether that's pay related or lack of support in the UK, there's a shocking statistic that she shares, it will blow your mind! Drawing on her corporate experience, Marie can not only provide support for the employees, she is also able to see the impact on the business itself if these issues aren't addressed. Talking to me about productivity, it's clear that there's a glaring correlation between workplace wellness and company standing, no wonder she is so passionate about plugging that gap for organisations! Extremely well versed on her subject, we chat about the impact of our new government and what that means in terms of responsibility with womens wellness. We talk about the new policy changes that are coming into force soon and how she is working with leaders in order to make sure that they are compliant in implementing the new policies, and most importantly how they are going to make them sustainable and viable in the long term. Marie is extremely honest and opens up about her own experiences of the stigma attached to certain workplace conversations. She bravely tells me about an incident that happened to her in the boardroom, and only wishes that the work that she is now doing was available for her at that time. I think that's why she is so determined to make a difference, she has been on the receiving end of this stigma, has had her own struggles, and is steadfast in her mission to make womens health and wellness a key priority in the workplace. We chat about midlife, the importance of women not being overlooked and the impact that it has on businesses when this does happen. Marie is at the forefront of such important conversations right now! A true Yes SHE Can guest!

Come and join the conversation with the gorgeous Akua Opong! After originally meeting in 2022 as winners at the WeAreTheCity Rising Star Awards, Akua and I have been supporting each other ever since, it was high time we got together for a proper catch up! Currently a Senior EUC Engineer at the London Stock Exchange Group, STEM Ambassador & Sports Volunteer Akua wears an incredible amount of "hats" too! A massive advocate for women in a number of different capacities such as Women In Tech, Black Women in Tech, charity ambassadorships, initiative leaderships, she is just so passionate about helping people in any way she can. We chat about her childhood aspirations, early influences and the seeds of creativity and empathy that were sparked within her from an early age. The conversation covers The Simpsons, Hello Kitty, clocks and the practical qualities that she began to show, citing her grandparents as one of her biggest inspirations. In her teens, Akua felt pulled to become a pediatrician (with light up roller skates and a cape no less!) in pursuit of her passion to help others. Akua talks me through a potential Army career (with a warning about telephone numbers!) and the story behind her journey into the male dominated world of tech. Fighting her way up the ladder as a woman, we chat about the difficult journey she experienced to get to where she needed to be. Genuine determination and bucket loads of research Akua tells me is the key to being intentional when it comes to landing your dream role. We talk through how she started as an advocate for DEI, specifically in LSEG and the shock of being the only woman on her team, a fact that took some time to wrap her head around. She tells me of all the amazing women that have helped her along the way, such as Ella Morgan, Sarah Hepworth, her Mentor at LSEG Jennifer Burns, we chat about her massive CV of projects to date including a UNICEF water walk, activities linked to social purpose, community projects, joining the Woman's Inspired Network, LSEG Foundation and Co-Lead London Chapter of Accessibility Network, UK Charity Committee, LITERALLY this lady is on FIRE! Akua is undoubtedly a woman of action, she's a doer, she's proactive in making changes in any way that she can to help others. She is also a massive champion for Neurodivergent employees, having received her own diagnosis only a few years back. Determined to spotlight the incredible neurodivergent women she had read about and encountered along her journey, Akua jumped onboard an initiative to help show employers what women could bring to workplaces! I cannot express quite what a force of nature and inspiration she is, selflessly giving up the majority of her free time to help others, she is jam packed full of empathy and compassion for others, Akua is a very special woman. I truly believe that she is going to leave a legacy behind, she is the epitome of an action taker, and a thoroughly amazing human being. Please do go and support her and follow her incredible journey: https://www.linkedin.com/in/akua-opong/ An inspirational chat with an inspirational lady! YES SHE CAN!

USA! USA! Yes She Can! Forward! On today's episode, Rob and Ex recap the DNC and the historic occasion of Vice President Kamala Harris accepting the Democratic Nomination for the President of the United States.  They talk about the many guests over the past four days, VP Harris's speech, her beautiful sister, and how Trump will react over the next few weeks.   They also talk about the Mashable article that says humanoid robots will be available for mass production this year and they learn some London slang #knackered #dodgy.   Thanks for listening to the @supadupapod. Please make sure to share and leave a review!   Produced by : Ez McMahon Music By: @purekwest hp53productions.com Email: supadupapod@gmail.com IG: @supadupapod, @hp53productions TikToK: @supadupapod

I am thrilled to announce that the Hourly to Exit Podcast has reached its 100th episode! As I take a step back for the summer to revamp and rebrand, I want to extend my heartfelt gratitude to everyone who has been a part of this incredible journey. When the podcast returns in the fall, expect a fresh title and renewed focus on what matters most—protecting your expertise for scalable and profitable growth.Here are three key takeaways from this episode:Importance of Legal Protection for Leverage: Without the right legal protections, creating leverage is nearly impossible. Ensuring your intellectual property is safeguarded enables you to grow your business legally, safely, and profitably.Transitioning to a Scalable Business Model: Moving away from an hourly billing model to a scalable and potentially saleable business model is essential for long-term growth. This involves standardizing processes, leveraging intellectual property, and developing products that can generate income independent of your time.Focus on Expertise-Based Niches: Specializing in protecting expertise-based businesses, particularly those working with corporate clients, allows for more targeted and effective solutions. Owning and managing your intellectual property correctly can greatly enhance your market position and profitability.As we close this chapter, I am excited about the new horizons ahead and eager to continue providing value in protecting your expertise. Thank you for your unwavering support!Stay tuned, and remember, IP is fuel.

Enjoy this reminder about why copyright protection and contracts are key to growing legally, safely and profitably.

Recently, I had the chance to weigh in on a fascinating LinkedIn post discussing whether using AI-generated content without giving credit constitutes plagiarism. As many of you know, my focus is on copyright infringement and protection, not plagiarism, but I thought it would be a great opportunity to clarify the differences between the two and share my perspective.

No protection → No leverage. I cannot overstate the importance that legal protection plays in scaling in your business. Recorded as a LinkedIn Live session, this episode is packed with essential insights for safely and profitably scaling your expertise-based businesses by owning and controlling intellectual property (IP).Three Key Takeaways:Legal Agreements for Growth: As you transition from one-to-one services to one-to-many offerings, specific legal agreements such as client agreements, contractor agreements, non-disclosure agreements (NDAs), and AI usage policies become crucial to safeguard your business and intellectual property.Protection Equals Leverage: Protecting your intellectual property through copyright and trademark registration is needed to create scalable revenue streams and decouple income from time.Prevention of Poaching: To avoid clients poaching your employees or contractors and your contractors from poaching your clients, make sure to have clear agreements in place with remedies like liquidated damages or equitable relief. This not only protects your team but also your business interests.If you have further questions or ideas for future topics, we'd love to hear from you. Stay protected, stay leveraged, and keep scaling!Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In this episode, I used the example of a parent recording Little Johnny's play to walk through all of the IP issues–and the trouble we can get in.Here are 3 Key Points we cover in this episode:1. Understanding Copyright Rules:- Most plays and their adaptations, like the ones performed in high schools, are protected by copyright laws, meaning you can't record or share them without permission.- Always check if you need permission before recording or sharing a play.2. Music Rights Are Tricky:- When plays include music, there are extra rules about using the song itself and any recordings of it.- Make sure you have the right permissions to use all aspects of the music to avoid any legal issues.3. Respecting Privacy and Publicity Rights:- If you record a performance, you need to have permissions not just from the performers but also from anyone who might appear in the video, including people in the audience.- Be careful when you upload videos to places like YouTube — ensure you follow their rules about sharing content you don't own.

Let's dive into the critical role ownership of intellectual property plays in scaling your business. Whether you're a budding entrepreneur or an established business owner, this episode is packed with invaluable insights into securing and leveraging your intellectual assets.

In our latest episode, hosted by Erin, we dive deep into the complexities of AI training data, exploring its sources, legal ramifications, and evolving landscape. A must-listen for anyone curious about how generative AI models like ChatGPT are trained and the ethical and legal debates they stir.Here are three key takeaways from the discussion:Diverse Data Sources: AI platforms are now shifting from relying on web scraping to purchasing licensed data sets, including private archives from major tech players like Meta and Microsoft, ensuring richer and legally compliant training materials.Synthetic Data Innovation: The creation of synthetic data by AI to train other AI systems shows promise for enhancing privacy and data security, pivotal for sectors like healthcare and finance.Legal and Ethical Considerations: As AI consumes a vast array of content, issues surrounding copyright infringement, privacy, and contractual breaches come to the forefront, highlighting the importance of adhering to legal standards and ethical practices.Stay informed about the dynamic world of AI and ensure you're up to speed on the implications of AI developments on privacy, creativity, and legal standards. Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In our latest episode, host Erin dives into the intersection of artificial intelligence and copyright law. This insightful conversation unravels the nuances pivotal for entrepreneurs leveraging AI for business growth.Here are your 3 Key Takeaways from the episode:- Copyrightability of AI-Generated Content: Understand the distinction between content facilitated by AI and content solely generated by AI for proper copyright protection.- Human Element is Crucial: The necessity of human creativity for copyright eligibility cannot be overstated — make sure your AI-assisted content has enough human input.- Protect Your Assets: Safeguard your leverage by ensuring that your intellectual property is rightfully copyrighted and exclusively owned by you.▶️ Don't miss the full episode to navigate the tricky terrain of AI in the world of copyright with Erin's expert guidance.

Check out the latest episode of the Hourly to Exit podcast where we dissect unintentional collaborations and their legal repercussions. This insightful episode covers how joint ownership of copyrighted work can arise when we don't use written agreements with our contractors. Available on all major podcast platforms.Key Takeaways: - Joint ownership of copyrighted work can occur when your contractor makes copyrightable contributions to your materials. - Avoid unintentional collaborations by having clear contractor agreements in place that specify ownership of intellectual property rights. - Even simple contractor agreements can prevent potential disputes and protect your business from unforeseen legal implications.Tune in to the full discussion on Hourly to Exit for invaluable legal insights to safeguard your creative endeavors. Don't miss out on this important episode!Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

If you are creating a licensing program, you need to be confident that you have the right to use all of the content in your materials. If you are using any content you did not create, you need to listen to this episode. Dive into Episode 87 where host Erin unpacks the essentials to securing the right permissions with confidence. Here's a sneak peek!

In this episode, Part 2 of 3, we dive into another edge case for licensing your expertise. What to do when you don't have a large enough audience to support a traditional licensing program? I use a real-life example to demonstrate how leveraging other people's audiences (OPA) can be a game changer for reaching a wider audience with your licensed materials.Key takeaways from this episode:- Understand the concept of leveraging other people's audiences (OPA) to amplify your reach and engage with new customers and clients who already trust the source they follow.- Consider the benefits of a master license with an organization as an efficient way to reach a large group of potential licensees, minimizing the need for individual negotiations and monitoring.- Explore the key provisions and considerations for a master license agreement, including defining licensed materials, grant of license, sublicensing rights, financial terms, intellectual property rights, and dispute resolution.Listen to the full episode on the Hourly to Exit podcast to learn more about this unique approach to licensing your expertise and expanding your impact.Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In our latest episode, I had the pleasure of speaking with the incredibly insightful Pamela Slim, an expert in creating impactful certification programs for service-based businesses. We covered a wide array of topics, from legal considerations to the ethics of leveraging intellectual property (IP). It's jam-packed with wisdom for any entrepreneur looking to scale their business or safeguard their creative assets. Key Takeaways:Crafting Certification: Discover the power of developing certification programs that expand upon your unique skills to ensure reliable outcomes for your clients and add a new revenue stream to your business.IP Essentials: Understand the significance of trademarks, and the delicate balance of creating competitors through certification programs, especially in the B2B space.Community Impact: Learn from Pam's hands-on approach to economic empowerment in Arizona, preventing gentrification and supporting BIPOC entrepreneurs during challenging times.Don't miss these invaluable insights! Tune in to "Hourly to Exit" now and equip yourself with the tools needed to transform your intellectual property into a lasting legacy.Resources Mentioned: Let's put Thumbprint, renamed "Productize Your Service Business" https://maven.com/pamelaslim/discover-your-thumbprint-methodMore About Our Guest:Pamela Slim is an award-winner author, speaker, and agency owner who has spent three decades helping business owners scale their businesses and IP. Pam's agency specializes in the design and development of certification and licensing programs. Pam is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021, winner of Best Sales and Marketing Book of 2021 from Porchlight Books). Pam and her husband Darryl co-founded the K'é Community Lab in Mesa, Arizona, where they host scores of BIPOC entrepreneurs and contribute to the local social, health and economic development of their community.Connect with Pamela:WebsiteLinkedInFacebookCharity Mentioned: https://railcdc.org/Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

Let's discuss key issues and considerations when entering into a collaboration with colleagues, shedding light on crucial legal aspects that often go unnoticed.Key Takeaways:1. Ownership and Licensing: When collaborating, it's essential to clearly define ownership of preexisting materials and set limitations on their use through licensing agreements.2. Joint Work Rights: Without a collaboration agreement in place, each collaborator owns 100% of the new materials created, allowing them to exploit the copyrights individually. Clear terms on revenue sharing and use rights are crucial to avoid potential conflicts.3. Collaboration Agreements: A well-crafted collaboration agreement should outline desired terms and restrictions upfront, ensuring both parties are aligned on the vision and outcomes of the collaboration.Tune in to the latest episode of the Hourly to Exit podcast to gain valuable insights into navigating collaboration legal issues and empowering your intellectual property.Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

We're discussing how to spot the hidden license in your client agreements.In this episode, Erin dives deep into the nuances of protecting your intellectual property with your clients and uncovers the hidden licenses that may exist within your client agreements. Here are 3 key takeaways from the episode:1. Understanding the Levels of Ownership: Learn about the varying levels of ownership and permissions in copyrights under intellectual property law – from work for hire to assignment and license.2. Granting Limited Licenses: Discover the importance of limiting the license you grant to your clients for the use of your materials, ensuring it aligns with your compensation and use parameters.3. Protecting Your Intellectual Property: Gain insights into how to carve out your preexisting materials, clarify the exclusivity of the license, and ensure it is solely for your client's internal use.Tune in to the full episode on the "Hourly to Exit" podcast to equip yourself with the knowledge needed to protect your intellectual property and navigate client agreements effectively. Don't miss out on these valuable insights!Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

This week I'm sharing some amazing insights on turning your expertise into scalable income. Here are some of the key takeaways:Assets are the Foundation: Before creating leveraged assets, it's crucial to own and control all the necessary rights. An audit of your assets ensures you're not at risk of legal issues and helps lay the foundation for the next steps.Leverage Increases Profitability: The application of leverage in business leads to not just increased revenue, but also increased profitability. This can be achieved by creating digital products, online offerings, systematizing services, and more.Cloning Yourself as Leverage: Developing systems that allow others to deliver your services, frees up time, enables consistent customer experiences, and promotes business growth without sacrificing quality. This can be done through products, employees, facilitators, and licensees.I can't wait for you to tune in once the episode airs! Keep an eye out for it, and don't forget to stay updated with all the amazing content on Hourly to Exit. Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Hourly to Exit is Sponsored By:This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In the latest episode of Hourly to Exit, I'm delving into the crucial first step to scaling your expertise-based business - the audit of your intellectual property. Here are three key takeaways from the episode:1. Ownership of Intellectual Property is Key: Owning intellectual property is essential for scaling your expertise-based business. Understanding what you currently own and control is the initial step towards leveraging your assets for growth.2. A successful audit involves both a quantity (i.e., an inventory) and quality assessment of your assets, helping you recognize the relative value of each.3. Auditing your intellectual property assets sets the foundation for creating scalable, recurring revenue sources. Ensuring you own the rights to your assets and have strong legal foundations is crucial as you transition from one-on-one services to one-to-many offers.Tune in to the full episode to learn more about the vital role of audit in scaling your business by leveraging your intellectual property assets. Remember, #IPisFuel.Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/This week's episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don't have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

Welcome to Fight in Progress! Move over Miss Congeniality. Miss Arizona, Candace Kanavel is out here arresting bad guys while wearing a crown and sash... okay maybe not at the same time. Today we are joined by the reining Miss Arizona as she shares her story about law enforcement and pageants and how she strives to help other women, of all ages, feel empowered.  "Candace is a dedicated police officer and the driving force behind ‘Yes She CAN,' her initiative that focuses on bolstering confidence and capability among women. With a firm belief in the importance of self-defense and situational awareness, Candace has channeled her expertise as a law enforcement professional to create a platform that equips women with essential skills.
Candace's commitment to service shines through her work with ‘Yes She CAN' and other organizations that help victims of domestic violence, child abuse, and human trafficking. Her dedication extends beyond her role in law enforcement as she actively contributes to building a society where women feel empowered, secure, and capable." - From Miss USA   Description: Fight in Progress with Susan Simons aims to discuss problems and difficulties our officers face every day from sleep deprivation, vitamin and mineral deficiencies, and adrenal fatigue, to depression, isolation, physical illnesses, emotional distress, divorce and all too often suicide. Fight in Progress looks to cover these topics and discuss their solutions to help these warriors navigate these threats through education and preparation. We speak to experts, officers and their families from around the country to have hard discussions on what challenges this community faces, and what we can do to strengthen our men and women in law enforcement.   About the Host- Susan, President and founder of Under the Shield, is a leading subject matter expert in First Responder Stress/PTSI, and has been an instructor for 26 years in many major military and law enforcement installations around the country including, FBI Academy Quantico VA, US Marine Corps 3rd Battalion 23 Marines Lima Company, US Air Force Europe, consulting clinician NYPD/FDNY post 9-11, National Tactical Operators Association, and Luke AFB in Arizona (current). In these trainings she provides resilience training for all first responders and takes a head on approach to the issues of suicide, divorce, and Post traumatic stress, with solutions to the real issues affecting those in the first responder community. Through her non-profit, Under the Shield Inc., she has created the only Stress Coach Certification in the United States specifically for law enforcement, first responders, military and their families. Susan holds a M.S. in Counseling and Human Development from Troy University and is a Board Certified Expert in Traumatic Stress as well as a Fellow with the American Academy of Experts in Traumatic Stress.    Contact a stress coach near you at Under The Shield: (855)889-2348 You can also reach out to the hosts directly for help at: Susan Simmons (334) 324-3570 or susan.simons@undertheshield.com Tom The-Bomb-Dot-Com (480) 861-6574 or Thaubold@undertheshield.com If you want to share your story on our Podcast, reach out to: Tracy “Mrs. The-Bomb-Dot-Com” - Spousal Stress Coach (480) 518-3775 Visit our Facebook page: https://www.facebook.com/pages/category/Media/Fight-In-Progress-100743441735923/ Find us on Spotify: https://open.spotify.com/show/2tadjn3I4OC75lGmqZL7sc THANK YOU SO MUCH FOR JOINING US!

In this new series, we'll tackle the ins and outs of copyright law and what it takes for a work to be considered copyrightable. Drawing from real-life experiences and legal expertise, This episode brings clarity to the complex topic of originality. Discover how the US Supreme Court's definition of originality factors into independence and creativity. Learn about the minimal degree of creativity required for a work to be considered copyrightable.Key Takeaways from this Episode:

In this Special Thanksgiving Episode, I remind listeners about the key statistics that are part of the reason why I work with women entrepreneurs – namely, that women approach wealth with a mind to give back, make change, and better the world. And my guests are good examples of just that. At the end of each episode, each guest is invited to share some information about a cause and organization that is near and dear to their heart in the area of economic justice, and we replay their responses as part of this episode. Have a wonderful, safe Thanksgiving, and I look forward to connecting with you.Organizations mentioned in this episode:Michelle Calcagni - YWCA Chicago - www.ywcachicago.org Michelle Calcagni - Pass the Torch for Women - passthetorchforwomen.orgStaci Hauschild - Planned Parenthood - https://www.plannedparenthood.org/Christy Cook - Bandar and Bhaaloo - https://bandarandbhaaloo.org/Shosanna French - Black Girl Ventures - https://www.blackgirlventures.org/Kylie Hodges - The Tiyya Foundation! - https://www.tiyya.org/Patty Block - Girls Inc. - https://girlsinc.org/Cathy Sikorski - Nancy's House - https://nancys-house.org/Laura Posey - Safe Harbor - https://safeharborshelter.com/Jaclyn Mellone - The Loveland Foundation - https://thelovelandfoundation.org/loveland-therapy-fund/Mary Ann Pruitt - Women Deliver - https://womendeliver.orgErica Holthausen - FRESH New London - https://freshnewlondon.org Rochelle Moulton - Hero Women Rising - https://www.herowomenrising.org/Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

I recently had the pleasure of being interviewed by Scott Ritzheimer, host of The Secrets of the High Demand Coach Podcast. It was a rollicking fast-paced interview that I think you will really like and Scott kindly allowed me to share it here with you.A little about Scott: He has helped start nearly 20,000 new businesses and nonprofits and, with his business partner, started and led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth), all before he turned 35. Here are a few key takeaways from our conversation together:The importance of owning and controlling intellectual property as a prerequisite for scaling expertise-based businesses. Whether it's a book, a course, or workshop, these assets are copyrightable and can be sold as part of the business. The consequences of failing to build a business that can run without the founder. Adapting to changing market forces and building multiple revenue streams is crucial in decoupling income from time. While AI may be a trendy topic, I argue that it cannot replace the unique value that human expertise and personal touch bring to businesses. Thought leadership and unparalleled services are the keys to staying ahead in the market.Overall, this episode delved into the fascinating world of building and protecting saleable assets in female-founded expertise-based businesses.Tune in to the full episode to dive deeper into this enlightening conversation. You can find the episode on your favorite podcast platform.#HourlyToExit #PodcastEpisode #BusinessGrowth #IPProtection #ScaleYourBusiness #ThoughtLeadershipConnect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In this episode, the fabulous Rochelle Moulton, business coach, cohost of The Business of Authority podcast, and now(!) creator of her new podcast, Soloist Women, shares her journey from working with small boutiques to focusing primarily on soloists and creating a platform for women to share their stories and expertise. A few takeaways from Rochelle's episode:Redefining Wealth: Wealth is not just about revenue. It is the balance of what is important to you and brings you joy–whether money, free time and/or flexibility. We each get to define our own version of wealth. This redefinition of wealth is especially important for soloist women because we often face distinct challenges due to traditionally shouldering domestic responsibilities. The perfect mix isn't static, and may change during different seasons of business and life.The Importance of Building Assets: Don't underestimate the value of your unique knowledge and methods. Turn your methodologies and processes into valuable assets like books or unique tools, like creating licensable content or training programs. But be careful not to fall into the trap of misfit ideas that don't align with your business model.The Power of Listening: Rochelle embarked on a Listening Tour to understand the challenges soloist women face, their aspirations, and what frustrates them. By truly listening to their stories and experiences, she gained valuable insights that helped shape her offerings and connect with her audience more effectively. I particularly love this lesson Rochelle shares about listening tours that I can't hear often enough: “They gave me the sales copy for the landing page, because they told me stories. They told me experiences. They told me things that had happened to them. They told me what they did not want. Like they were so clear about what they didn't want. And I use that language on my website.”Don't miss out on this empowering episode of Hourly to Exit! Tune in now on your favorite podcast platform, and let Rochelle's story inspire you to embrace your own journey to success.

Exciting news! The latest episode of Hourly to Exit is here, and it's all about Copyright Infringement Basics, Part 3! Tune in to learn more about protecting and leveraging your expertise. In this episode, we dive into prevention measures to reduce the likelihood of becoming a victim of copyright infringement. While preventing every instance is impossible, we can implement legal, technical, and practical strategies to safeguard our intellectual property.

Part Two of the Copyright Infringement Series is here. Check it out!

In this episode of Hourly to Exit, we delve into the topic of copyright infringement. Copyright infringement occurs when someone violates the exclusive rights of a copyright owner. These exclusive rights include the right of reproduction, adaptation, distribution, public performance, public display, and translation.The penalties for copyright infringement can vary, ranging from embarrassing situations that require apologies and cleanup, to more serious legal consequences. In the worst cases, copyright infringers can be criminally prosecuted.This episode is the first of a three-part series covering copyright infringement. In part one, we discuss the remedies and penalties that apply when a copyright is infringed. Part two focuses on how to avoid being a copyright infringer. Part three explores ways to prevent your own copyrights from being infringed.Tune in to Hourly to Exit to learn more about copyright infringement and how to protect your intellectual property.Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

Best friends, Allie and Elle, are in their early 30's, have wildly successful careers, and are balancing the demands of families and motherhood. Allie has held positions at Modern Work and Security, Microsoft, and Mastercard. Elle is an attorney who worked in the Obama administration and was featured in the book, Yes She Can: 10 Stories of Hope & Change from Young Female Staffers of the Obama White House. She now works at a major pharmaceutical company. Together they talk candidly about confidence, careers, and choices and share some great insights!

Are you a B2B professional services provider with corporate clients? Then this episode is for you. Join me on Hourly to Exit as we take a deep dive into why copyrights are more valuable than trademarks in our line of work.

I had the pleasure of having Erica Goode, Fractional CFO to Coaches and Consultants, on the latest episode of the "Hourly to Exit" podcast, where we discussed some fascinating topics related to financial management, business growth, and the accounting industry. Here are key takeaways from this episode:Understanding the Balance Sheet: Erica explained how assets, debts, and equity work together on a balance sheet. This knowledge is crucial for business owners and potential buyers, as it helps in evaluating the financial health and value of a company.The Importance of Accurate Financials: When forecasting the future of your business, Erica stressed the significance of having precise financials from the past to build a realistic projection. This includes understanding one-time expenses and not projecting them into the future.Shifting Perspectives in the Accounting Industry: Erica shed light on the challenges and drawbacks faced by accountants, such as long working hours and high burnout rates. However, she also mentioned the positive shift happening within the industry, with younger accountants working towards change and bringing fresh perspectives to traditional accounting practices.If you're interested in learning more about these topics and gaining valuable insights from Erica Goode, make sure to check out the full podcast episode. You don't want to miss it!More About Our Guest:Erica Goode has been a Certified Public Accountant for 15 years. She runs a virtual accounting firm supporting coaches and consultants with bookkeeping, accounting, and CFO services and also hosts the Coaches, Consultants, and Money podcast. She's a former Director of Finance at a Fortune 50 company and started her career as an auditor at a Big 4 public accounting firm. Erica is also the mom of 2 and the wife of a fellow CPA. She lives with her family in the mountains of Idaho.Connect with Erica Goode:WebsiteLinkedInInstagramConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In this episode, we dive into the topic of using intellectual property in your business. Have you ever wondered if you can use a certain asset or if you truly own what you think you own? We explore the importance of ownership and how it relates to asset creation and leverage. Plus, we discuss different sources of intellectual property and the various uses for it.Here are 3 key takeaways from this episode:Ownership is the key to asset creation and leverage. Understanding whether you own the intellectual property you use is crucial for your business's success.You can use intellectual property that you don't own, but it's important to understand the restrictions and permissions associated with those assets. This includes materials from third parties, clients, and the Internet.Sources of intellectual property in your business can include creations by you, your employees, contractors, and even non-documentary sources like chat platforms. Knowing where your IP comes from helps determine how you can use it.To learn more about using intellectual property in your business and leveraging it effectively, be sure to tune in to this episode of the Hourly to Exit podcast. And don't forget to subscribe to our email list to access additional resources on this topic.Happy listening and happy leveraging!

Join me this week as we dive into the topic of "How to Copyright Your Expertise," where I share valuable insights into the copyright registration process.In case you're wondering what to expect from the episode, here are the three key takeaways for you:Copyright Registration Process: I walk us through the step-by-step process of copyright registration, from confirming the copyrightability of your work to submitting the application and required documents. Learn how long it takes to receive confirmation from the Copyright Office and what can affect the timeline.Copyrightability: Discover the intricacies of what makes a work copyrightable. I discuss exceptions and how even ordinary objects or ideas can become extraordinary and copyrightable, using examples like Andy Warhol's art.Copyrighting Your Materials: Find out why it's important to prioritize copyrighting materials with everlasting value, as well as the importance of identifying the key value that clients pay for.Remember, this episode is just the beginning! If you have any questions or specific topics you'd like us to cover in future episodes, please feel free to reach out and let us know. We're always here to help you protect their expertise through copyrights and contracts.

As I have been digging deeper into copyrights and contracts, I've been getting a number of questions about trademarks. So I thought I would replay this interview with Radiance Harris, an expert in trademarks, from 2022 to answer your trademark questions!Here are 3 key takeaways from our conversation with Radiance Harris:Conduct an Intellectual Property Audit: It's important to identify all your intellectual property assets, including trademarks, copyrights, and trade secrets. By conducting an intellectual property audit, you can ensure proper protection and leverage your assets for maximum benefit.Secure Your Trademarks Early: Trademarks are crucial for brand protection and exclusivity. Radiance emphasizes the importance of securing trademark protection as soon as possible. Working with a specialized trademark attorney significantly increases the chances of success in your trademark application.Enforce Your Trademark Rights: Obtaining a US federal trademark registration is just the first step. As a trademark owner, it's your duty to monitor and enforce your rights. Radiance outlines various options for enforcing trademark rights, including sending cease and desist letters and pursuing legal action if necessary.Don't miss out on this informative episode. Tune in to "Hourly to Exit" and let us know your thoughts!More About Our Guest:Radiance W. Harris, Esq. is an award-winning trademark attorney, bestselling author, and speaker. As the founder and managing attorney of Radiance IP Law, she helps emerging businesses protect, monetize, and grow profitable brands with trademarks. She has successfully represented startups and multinational corporations across diverse industries. Previously, she worked at one of the world's largest law firms representing Fortune 200 brands. During her extensive career, Radiance has been widely recognized as a thought leader in the intellectual property law field. Her accolades include Maryland Rising Stars for Intellectual Property by Super Lawyers, Washington, D.C. Rising Stars for Intellectual Property by Super Lawyers, and Nation's Best Advocates: 40 Lawyers Under 40, to name a few. She has also been featured as a legal expert in a variety of publications, including Forbes and The New York Times.Connect with Radiance Harris:WebsiteLinkedInConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In the latest episode of E58, we had the pleasure of having Erica Holthausen as a guest. Erica shared her insights on writing articles for publication, building authority, and becoming a sought-after expert.Here are 3 key takeaways from this episode:Targeted Reach: Writing for association publications might just be the secret to reaching your exact target audience and building relationships. These publications are often overlooked but can be a powerful platform for showcasing your expertise.Thought Leadership: Being a true thought leader is about more than just having a large following on social media. It requires deep thinking, thoughtful insights, and challenging the status quo. Prepare for resistance and backlash, but strive to be a thoughtful leader who makes a meaningful impact.Reputation Matters: Building a strong reputation starts with knowing what you want to be known for. Every decision, opportunity, and article should enhance and align with that desired reputation. Don't be afraid to turn down misaligned opportunities and recommend them to someone else who is a better fit.Are you curious to learn more about how writing for publications can boost your authority and visibility? Tune in to the latest episode of E58 and join the conversation!

As I talk to my listeners about their journey from Hourly to Exit, I assume they will be building Intellectual Property (IP) assets to sell to clients and the public. Well, unless you figured out how to reinvent the wheel, you may be inspired by or even using materials that another expert in your field created. Giving that person credit and promoting their book is the right thing to do, but it may not be enough. You may need to ask for permission.In this episode of Hourly to Exit, I cover some critical points about getting permission to use someone else's copyrighted materials, including:Understanding the nature of the copyrighted material as an asset the owner can use for profitThe process for securing permission, including finding the actual owner (hint, the author isn't always the owner!).Why it's essential to get permission in “writing,” which has specific formalities more complex than you'd think.BONUS: We take a brief detour into the fascinating world of filmmaking.For any expert with a service-based business, it's critical to build your reputation and your IP inventory on a solid foundation. Getting the correct permissions is an important step. If you aren't sure about whether you can use something in your materials, contact me for a consultation.Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

Understanding the value you bring to your clients is a critical insight into the path to success for those of us who provide expertise-based services. In this episode of Hourly to Exit, we got meta in our conversation with Ellen Grace Henson, a management consultant focusing on product management. She offered insights based on her work and business that apply to our journey toward creating a business that can be operated independently from our own time. In this episode, you will learn about:The importance of alignment across your business – including your legal and finance operationsThe three types of value we provide to clients: incremental, innovative, and transformationalHow to leverage the common challenges you address regardless of your client size or industryBONUS - Ellen Grace introduces us to a nonprofit community for women in consultingIn the journey to scaling our business, Ellen Grace's understanding of product management translates seamlessly to our “product” –our expertise. Her path has led to creating frameworks and other products that can operate independently from her time. If you have reached that point in your business and are interested in protecting this intellectual property, contact me for a consultation.More About Our Guest:Managing Director and Founder of Marketing Mechanics, Ellen Grace Henson, has been involved with high-tech business strategy and product management since the mid-'90s and has been a consultant for 18 years. A thought leader with experience in multiple markets and technologies, Ellen Grace brings a unique combination of analysis and creativity to business and product strategy, market and customer insight, and product-delivery process design. Working with Marketing Mechanics helps organizations achieve alignment from the end user to the bottom line - leading to increased revenue, engaged employees, and satisfied customers. Ellen Grace has contributed to the strategy, design and delivery of successful products for start-ups as well as Global 500 companies. A respected guest lecturer in the MBA program at Santa Clara University, she helped define and deliver the inaugural product management certification program, “Productizing Innovation,” for the Executive Development Center at the university. Ellen Grace is a graduate of MIT and past president of Women In Consulting, a professional association headquartered in the San Francisco Bay Area.Connect with Ellen Grace Henson:WebsiteLinkedInConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

This week's solo episode of Hourly to Exit comes at my area of expertise – intellectual property (IP) – from the business side. The prerequisite for scaling your business is turning your expertise into intellectual property that you own or control so you can add complementary products or productized services to your existing services. I call these 8 business problems, but there really is one problem with 8 symptoms. The big problem is that you have not developed assets--which could be products or processes--that allow you to decouple your income from your time. Those things that allow you to decouple your income from your time are intellectual property solutions. Let's discuss the 8 symptoms that your expertise-based business is not effectively deploying intellectual property.If you want to discuss how to protect the IP assets you should be creating, contact me to discuss.Resources Mentioned:8 Business Problems that Have IP SolutionsConnect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

As expertise-based service-providing entrepreneurs, we might mistakenly believe that our business doesn't require paid media advertising. If we plan to scale – to move from hourly to exit- we need to think about expanding our marketing reach beyond word-of-mouth or organic SEO. I am on this journey with my listeners, and I was so grateful to have Mary-Ann Pruitt, a 25-year advertising veteran, join me for some essential tips, including:Why advertising matters for businesses from solos to Fortune 500sHow to define your niche when it comes to advertising – it may be broader than you think!The critical importance of knowing your audience in today's advertising worldBONUS – some unexpected latest trends in advertising on social mediaI learned a lot from Mary-Ann, and it resonated especially loudly when I thought about ways to promote a product based on expertise – like a course or a certification. If you are considering one of these steps, you need to be thinking about the big picture, including advertising and IP. Contact me to discuss taking your IP to the next level.More About Our Guest:Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation's largest media outlets. After discovering her talent and love for media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to year-over-year growth and has expanded her impact as an industry leader in all things—traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Connect with Mary-Ann Pruitt:WebsiteLinkedInTwitterConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

I encourage my listeners to think about the intellectual property assets they are accumulating in their expertise-based services businesses so that they can scale their business to the next level. In this episode of Hourly to Exit, I encourage you to treat your assets like any other inventory through accumulation, tracking, and protection. While the legal definition of inventory envisions tangible objects, in an increasingly digital world, it's important to expand your understanding of what IP you have created or licensed in your business. In this episode, I discuss:The typical stages of an expertise-based business, and the associated IP inventoryHow employees, contractors, and vendors are integral to identifying and developing your IPBest practices for taking care of your IP inventory at each stage of developmentBONUS – I review the reasons a non-compete is non-compatible with inventory accumulationThis solo episode is full of useful information and frames IP in a way that helps listeners to capitalize on their hard work. Whatever stage of your business, you have IP to nurture and preserve. If you aren't sure where to start with this critical work, contact me to consult about developing and protecting your IP.Resources Mentioned:Intellectual Property InventoryConnect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

I was so excited to welcome back my very first guest, Jaclyn Mellone, for a conversation about some simple, easy ways we can help ourselves to grow and succeed in our journey as women business owners and entrepreneurs. Jaclyn has moved from being a coach to running a media company, which also reminded us about a significant value we should look for in our business. In this episode, we learned thatThere's a great technique to distinguish between the struggles in our mindset and the real worldAs entrepreneurs, we tell ourselves “I'm not there yet,” and here's why we need to stopWe can identify when the difference between mindset and a knowledge gap so we can overcome bothBONUS: we learned what you can do to increase your available time by knowing your flowJaclyn and I agreed that these issues can sound a little woo-woo, but scientifically backed concepts like confirmation bias and legal realities about intellectual property were a big part of our conversation as well. Listen to the podcast, and if you think you are overlooking the IP issues in your business, contact me for a consultation.Other Resources Mentioned:Wealth Dynamics Assessment TestInner Critic QuizMore About Our Guest:Jaclyn Mellone is the founder of Go-To Gal Media, a business coach for entrepreneurs, and host of the Go-To Gal podcast. Go-To Gal has been named one of Forbes' Top 21 Podcasts for 2021 and is a top 200 Marketing podcast on iTunes! Jaclyn works with experts around the globe to help them become the Go-To Authority in their space. Her approach combines business strategy with mindset practices to help her clients bust through their blocks and exponentially grow their businesses. She has been featured in Forbes, Entrepreneur, Yahoo Finance, Reader's Digest, Parents, and has spoken at marketing conferences around the US. Jaclyn has proudly built the Go-To Gal empire in her slippers from her home in Rochester, NY, where she lives with her husband, two children, and fur-baby.Connect with Jaclyn Mellone:WebsiteLinkedInInstagramConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

In this episode, recorded as a LinkedIn Live, Erin explores the importance of copyrights and trademarks. Each plays a distinct role in an expertise-based business, but they are valued equally by your corporate clients. This episode helps you understand your IP from the perspective of your corporate clients so you can prioritize your resources to maximize value.Topics covered include:The key differences between copyrights and trademarksThe purpose that copyrights and trademarks play in your businessWhich types of IP provide the most value to your corporate clientsThree key steps to make sure you are protecting your most valuable assetsJoin us next time on the Hourly to Exit podcast for more insights into transforming your expertise-based business.Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

Feel overwhelmed by the prospect of creating a traditional business plan? Laura Posey distilled this strenuous process into a one-page business plan. Laura helps business consultants, owners, and coaches focus on what's most important. “You've got all the pieces and parts that you need. There's probably nothing else that you need to learn. You just need to put it in the right order.”In this week's episode, we talk about:The Success Circle framework, which guides business owners to set priorities aligned with their ultimate goal.How a one-to-many model complements and supports Laura's one-to-one service, which has become her premium offer.Lessons learned from people who don't diversify their assets and the value of having multiple streams of lead generation.Check out the links below to get started with your simplified business plan.Other Resources Mentioned:Safe Harbor ShelterDaily Success ChecklistMore About Our Guest:Laura Posey is an internationally-recognized speaker, author, and consultant. She is known as The Simple Planning Specialist for her unique ability to simply and easily laser-focus her clients to get dramatic results. Her Simple Success Roadmap is used by over 3000 companies from startups to Fortune 100. She is the author of "How to Plan Your Entire Year On One Sheet Of Paper", and co-author with Jack Canfield of "Mastering The Art Of Success".Connect with Laura Posey:WebsiteLinkedInFacebookConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

Today on the show we have Hillary Cohen! Hillary is an entertainment industry veteran who decided to give back in a big way. In 2012, Hillary began working on NCIS: LA, and realized the problem of food waste first hand and soon her non-profit, Every Day Action was born. Every Day Action's main focus is reallocating food waste from catering on film sets to those in need in Los Angeles. Can one woman make a difference? YES SHE CAN. Connect with: Hillary Website: https://www.youreverydayaction.org/ We are having our first annual fundraising gala: March 25th, 2023 from 6P-10P at LA River Studios: https://www.youreverydayaction.org/casinonight Guest Bios: Hillary graduated college from Clark University in 2007. Upon graduation, she relocated back to her roots in Southern California to pursue a career in the entertainment business. After working for a year and a half as a talent scout and booking assistant at Nous Model Management, she was accepted into the 2009 Assistant Director's Training Program. In 2012, Hillary began working on NCIS: LA, and is where she still currently works. She began as an add'l 2nd AD and is currently a Producer in charge of COVID testing and has UPMed 8 episodes of the series. Hillary is also the CEO and founder of the new non-profit, Every Day Action. Every Day Action's main focus is reallocating food waste from catering on film sets to those in need in Los Angeles. Join the Warrior Women Mastermind! Schedule a call with Liz! calendly.com/lizsvatek/zoom-meeting Take Liz's Limitless Warrior 12 week program and change your life! www.lizsvatek.com/limitless-warrior/