Flourish Academy Podcast

In this raw and relatable episode, Heather shares a powerful coaching conversation with an Elevate member facing a struggle so many creatives experience: what do you do when the people closest to you don't support your business dreams? When doubt, criticism, or dismissive comments come from a spouse, parent, or friend—it hurts. But what if you didn't need their validation to keep going? Tune in for mindset shifts around approval, boundaries, and building belief in yourself—no permission required. Show Notes:   The emotional toll of not feeling understood by those closest to you  Why seeking approval is a losing game—and what to focus on instead  A coaching conversation about boundaries, compassion, and mindset  How trying to “fix” others can actually hinder their journey  Practical tools for standing firm in your business—even when others don't get it Join our next free coaching workshop: www.getcoachedbyheather.com  How to Support the Podcast:   Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.  If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect:  Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy Podcast, Heather Lahtinen shares a behind-the-scenes look at a powerful Elevate group coaching session. Using our exclusive Flourish GPT tool built specifically to support Elevate members, Heather walks a member through a tough business moment filled with frustration, social exhaustion, and doubt. Listen in as they explore what it really means when things feel like they're not working, and how a simple mindset shift can create powerful momentum. You'll learn how to use questions rooted in the coaching model to coach yourself through spirals of judgment and comparison—so you can move forward with clarity, confidence, and renewed energy. Show Notes: The real impact of social exhaustion and how it's tied to unmet expectations How our Elevate GPT tool mirrors the coaching model to provide instant clarity What to do when you're caught in the spiral of “Was it even worth it?” How thoughts like “It failed” can drive unhelpful actions and reinforce the spiral How to shift from grasping and judgment to empowerment and intentional action How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram    

Feeling like you're behind in your business journey? You're not alone. In this honest and empowering conversation, Heather Lahtinen is joined by her friend Nicole Begley to unpack the all-too-common mindset of “I should be further along by now.” They discuss how moving goalposts can distort your sense of progress, why marketing may never feel “easy,” and how to shift your perspective to build confidence in your unique timeline. Whether you're a seasoned pro or just getting started, this episode will help you reset your expectations, celebrate non-revenue victories, and stay grounded in belief, not panic. Show Notes: The illusion of “falling behind” and why it's so common for entrepreneurs Why goalposts keep moving and how that affects your mindset What it really means to make progress (spoiler: it's not just revenue) The importance of identifying non-revenue victories (NRVs) How to evaluate your business from a place of belief, not scarcity The difference between inspired action and desperate action Join our next free coaching workshop: www.getcoachedbyheather.com How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram Nicole Begley: https://hairofthedogacademy.com/

Have you ever felt like you're doing everything right and still not getting results? In this episode, Heather Lahtinen busts the myth of the “universal right way” to run a photography business (or anything, really). Through a deeply personal story that led to an unexpected breakthrough, she reveals how forcing yourself into new experiments especially ones you'd normally resist can unlock surprising success. If you're tired, frustrated, and ready to quit, this is the episode you need. Show Notes: The belief that “I'm doing everything and nothing is working” Why it's easier to keep going when things are working—and harder when they're not Managing your mind when you're not getting results What Heather wishes she had done sooner How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Join our next free coaching workshop: www.getcoachedbyheather.com Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather Lahtinen talks with her good friend and Elevate coach, Michelle Crandall, about a surprising truth—what happens after you finally hit a big business goal. Michelle recently had her biggest month ever in her photography business, nearly hitting $10,000. But instead of celebrating, her brain spiraled with doubt, fear, and guilt. Together, Heather and Michelle unpack the emotional rollercoaster of achieving success and why it's so hard to feel happy even when you're winning. If you've ever hit a milestone and still felt like it's not enough, this episode is for you. Show Notes: Why we sometimes feel we have to stay in struggle to be relatable The problem with tying identity to hardship instead of success How fear and guilt can block celebration and self-recognition Why your success is not responsible for someone else's discomfort. How to focus on inspiring others instead of protecting their feelings. “I had a $10,000 month”—why this feels like a core value conflict. Dismantling the false link between success and showing off. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Join our next free coaching workshop: www.getcoachedbyheather.com Connect: Heather Lahtinen: Website, Facebook, Instagram Michelle Crandall: https://www.petsinfocusphoto.com  

What happens when things don't go your way? When the bookings fall through, the inquiries ghost, and the excitement turns into discouragement? In this episode of the Flourish Academy Podcast, Heather Lahtinen shares a real and vulnerable coaching call from the Elevate program, highlighting what it really looks like to process disappointment as a photographer and entrepreneur. You'll hear a raw, honest conversation about feeling discouraged, how to sit with those feelings instead of rushing past them, and why this emotional work matters just as much as marketing or editing photos. If you've ever wondered, “Why isn't this working?”—this episode will remind you that you're not alone, and it's okay to not be okay for a moment. Show Notes: The power of allowing disappointment to exist Rejection as redirection Mindset tools for managing emotional lows Creating a rhythm between rest, work, and self-compassion Building resilience in business through emotional awareness How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this powerful episode, Heather Lahtinen shares a deeply personal and emotional experience of her family's recent health crisis when her husband, Craig, underwent emergency triple bypass surgery. Heather takes us behind the scenes, offering a 30,000-foot view of the situation, discussing how her life protocol rooted in faith and mindset coaching helped her navigate the overwhelming emotions and difficult decisions during the ordeal. In this episode, Heather also shares how faith, mindset coaching, and a strong personal protocol can offer clarity and resilience even in the most challenging circumstances. Listeners will walk away with practical insights and inspiration to handle their own life crises with faith, strength, and clarity. Show Notes: The details of the health crisis Heather's family faced and how it impacted their lives. The importance of having a life protocol rooted in faith and mindset coaching during challenging times. How Heather applied her coaching tools and mindset principles to stay calm, focused, and resilient. The role of faith in maintaining perspective and keeping a sense of purpose during the toughest moments. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this quick yet powerful episode, Heather Lahtinen shares three overlooked marketing mistakes that could be costing you clients—without you even realizing it. From being hard to contact, to missing key info on your profile, to slow responses, these seemingly small issues create massive barriers for potential clients.  Using real-life examples from her own experiences as a consumer, Heather helps you reflect on how easy—or frustrating—it might be to hire you. Whether you're a photographer or any type of creative entrepreneur, this episode is a must-listen if you're ready to make it easier for clients to say "yes." Show Notes: Why your marketing must be client-focused Trying to hire a massage therapist—what went wrong The #1 rule in marketing: Make it easy for people to give you money How unclear processes can kill a sale The importance of having your name on your profiles The impact of slow or no responses on potential clients 3 actionable marketing tips to fix today Join our next free coaching workshop: www.getcoachedbyheather.com How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram  

In this episode of the Flourish Academy podcast, Heather shares powerful insights from recent coaching sessions with photographers, including a key mindset shift around validation, consistency, and self-belief. Discover how to stay rooted in your vision—even when you hear crickets—and how reframing consistency as compound interest can transform the way you show up for your business and life. If you've ever felt defeated by a lack of response or struggled with being consistent, this episode is for you. Show Notes: The emotional rollercoaster of launching a new idea Creating internal validation instead of relying on external feedback Why brilliant ideas need time, visibility, and the right audience Using the “compound interest” mindset to stay motivated in business Real-life examples from marriage, business, and fitness Spotting the difference between facts and thoughts in client objections How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram    

In this episode of the Flourish Academy Podcast, Heather Lahtinen is joined by Michelle Crandall for an honest and insightful conversation about the mindset traps entrepreneurs face around productivity, rest, and redefining what it means to be “done.” If you've ever felt like you should be doing more, this episode is for you. Together, they unpack the invisible pressure we place on ourselves to always be working and offer a powerful reframe to help you feel more in control, focused, and at peace with your business. Join our next free coaching workshop: www.getcoachedbyheather.com Show Notes: The real challenge behind “not being able to shut off” What “done” really means in entrepreneurship Why productivity guilt is hurting your success How to stop letting unfinished tasks define your worth How to create flexible structure in your day The truth about working on weekends: Choice vs. obligation Letting go of the “course guilt” and owning your season Why your business is flourishing—whether you see it or not How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram Michelle Crandall: https://www.petsinfocusphoto.com/

In this episode, Heather Lahtinen shares a deeply personal story about managing anxious thoughts in the middle of an airport meltdown—and how she coached herself through it using a tool called The Model. You'll hear a real-time chat between Heather and her custom-built Model GPT (available exclusively inside Elevate), and you'll learn just how powerful your thoughts are in shaping your emotions, your behavior, and your results. Whether you're stuck in stress, facing a delay in your business or life, or just feeling like “you can't handle it,” this episode offers a hopeful, practical path forward. And spoiler alert: you can handle it. Register for the next free Fast Track Coaching Workshop Show Notes: Discover how Heather created a custom GPT to help you coach yourself Hear how a delayed flight turned into a life lesson in emotional resilience Get powerful reframes like “I don't like this, but I can handle it” Learn why the stories we tell ourselves matter more than the facts How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this eye-opening episode, Heather Lahtinen delivers a powerful masterclass on what she calls "Financial Fortune Telling"—the habit of assuming what clients will (or won't) spend based on their appearance, lifestyle, or words. Spoiler alert: it's not helping you. In fact, it's holding you back. She breaks down how these assumptions originate from your own beliefs about money, and how they sabotage your confidence, your service, and ultimately, your sales. Heather shares real-life stories, practical mindset shifts, and five steps to help you drop the judgment, stop playing mind reader, and start showing up as the empowered business owner your clients deserve. This is a must-listen for every photographer who wants to shift from scarcity to service and grow a thriving, values-based business. Show Notes: How your assumptions about money are actually projections of your own beliefs 5 tools to drop judgment and embrace service-based selling Reframe that will change how you think about every inquiry Why "the less you assume, the more you sell" might be your new business mantra How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

Every photographer, no matter how experienced, will eventually face a challenging client. In this episode, Heather Lahtinen sit down with Alison Shamrell, a talented pet photographer and long-time coaching client, to discuss how she handled an unexpected situation with an unhappy commercial client. We talk about mindset, communication, and the importance of having a coach to navigate these tough moments. If you've ever struggled with imposter syndrome or worried about client feedback, this episode is for you. Join Heather for a free coaching workshop to uncover what's really keeping you from moving forward. Sign up at www.getcoachedbyheather.com Show Notes: Why handling client issues is part of business growth The unexpected challenge: What went wrong with the commercial shoot The emotional impact of client criticism and self-doubt Shifting the mindset: Taking responsibility without self-blame The role of coaching in overcoming business roadblocks How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

Have you ever caught yourself thinking, “I'm not that good” or “My photos aren't good enough”? These thoughts might feel true, but they're actually holding you back from building a thriving photography business. In this episode, Heather Lahtinen challenges the limiting beliefs that keep photographers stuck and explains why your self-concept is the foundation of your success. You'll learn how to shift your mindset, focus on your progress, and take action with confidence. Join Heather for a free coaching workshop to uncover what's really keeping you from moving forward. Sign up at www.getcoachedbyheather.com Show Notes: How your thoughts impact your success The most common limiting beliefs photographers have Why you can't build a successful business with self-doubt The power of self-concept and how it shapes your decisions The truth about being “good enough” in photography The experiment: What if you couldn't think “I'm not good enough”? How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

Do you ever feel like success is just out of reach? That no matter what course you take or strategy you try, nothing seems to work? The truth is, it's not the strategy that's broken—it's our mindset that's keeping us stuck. In this episode, Heather Lahtinen talks about the self-doubt loop, why our brains sabotage us, and how a simple mindset shift can change everything. Plus, she shares a 30-day challenge to help you start thinking and acting like success is inevitable. Show Notes: Why self-doubt keeps you stuck in a cycle of inaction How our primal brain holds us back to “keep us safe” The key difference between successful and struggling photographers A simple mindset shift that can help you break through self-doubt A 30-day challenge to start thinking and acting like a successful photographer How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

Success intolerance is one of the biggest hidden barriers to growth, yet most people don't even realize they have it. In this episode, Heather Lahtinen and Nicole Begley break down the difference between fear of success and success intolerance. They explore how subconscious resistance to success can manifest as self-sabotage, imposter syndrome, and procrastination. If you've ever felt stuck in your business despite wanting more, this conversation is for you.

Are you charging what you're worth, or are your prices making you resent your clients? In this episode of the Flourish Academy Podcast, we dive into the real reasons you should raise your prices—and it's not just about profitability. Heather Lahtinen explains how resentment is often a sign that it's time for a change and why shifting your thoughts around pricing is just as important as raising your rates. If you've ever felt underappreciated, undervalued, or frustrated with your pricing, this episode is for you. Show Notes: The biggest reasons to raise your prices (it's not just about profit). The #1 mistake photographers make when setting their prices. Breaking down toxic thoughts that keep you stuck at low prices. How to shift your mindset around pricing and value. 10 powerful thoughts to replace resentment with confidence. Where to go for coaching & deeper support. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

Perfectionism is often praised as a sign of high standards, but what if it's actually holding you back? In this episode of the Flourish Academy Podcast, Heather Lahtinen breaks down the truth about perfectionism—why we cling to it, how it keeps us stuck, and what we can do to overcome it. You'll learn why perfectionism is really just a strategy to avoid looking bad, how to reframe your fears, and practical steps to start moving forward today. Plus, Heather shares her top 10 tips to overcome perfectionism and start embracing progress over perfection. If you've ever hesitated to take action because you were afraid of doing something wrong, this episode is for you! Show Notes: The real definition of perfectionism and why it's more harmful than helpful. How perfectionism leads to procrastination, fear, and inaction. The connection between perfectionism, self-worth, and fear of judgment. Why perfectionism is a strategy to avoid uncomfortable emotions (and why that doesn't work). How to shift your mindset to embrace imperfection and make progress. Heather's 10 practical tips to overcome perfectionism and start taking action. The power of coaching to help you break free from perfectionist thinking. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of The Flourish Academy Podcast, Heather Lahtinen explores a groundbreaking discovery she calls Photo Dysmorphia—a condition affecting photographers who struggle to see their own brilliance. Through real-life examples and a deep dive into the root causes of self-doubt, she reveals why so many talented photographers dismiss praise, seek constant validation, and obsess over imperfections. Heather offers a powerful mindset shift and practical strategies to help photographers evaluate their work objectively, gain confidence, and stop relying on external approval. Show Notes: Why Photographers Struggle to See Their Own Talent A Real-Life Story: Award-Winning Photography and Persistent Self-Doubt The Root Causes: Comparison, Perfectionism, and Validation Addiction Why External Validation Will Never Be Enough How to Objectively Evaluate Your Work (and Finally Feel Good About It) Practical Steps to Build Self-Approval and Confidence How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

Have you ever had a friend or family member make a discouraging comment about your photography business? Maybe they question your pricing, doubt your success, or think it's "just a hobby." In this episode, Heather shares why these comments sting, how to stop internalizing negativity, and the best ways to respond with confidence. You don't need their approval—you need your own belief. Let's build a mindset that deflects doubt and keeps you moving forward, no matter what anyone says. Show Notes: The most common negative comments photographers hear from friends and family Why these comments only hurt if there's already doubt in your mind The power of unshakable belief in your business How to stop seeking external validation and cultivate your own confidence Quick-witted responses to shut down negativity (with a little humor!) Why your success isn't dependent on anyone else's belief but your own How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy Podcast, Heather dives deep into how the relationships in your life—especially the one you have with yourself and your business—affect your success. Drawing from a powerful mentoring experience, Heather shares key insights into why your most important relationship can either fuel or hinder your progress. From improving communication with your spouse to practicing self-compassion and transforming your business mindset, this episode is packed with actionable advice for unlocking breakthroughs in both business and life. Plus, stay tuned for a marriage tip at the end that could change your life! Show Notes: Why the most important relationship in your life impacts your business. How unresolved personal relationship issues can drain your cognitive resources. The impact of self-talk on your business and life. Tips for cultivating a healthy relationship with your business. How to reframe your thoughts to create better results in your business. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley dive deep into the internal tug-of-war that keeps us from fully committing to our goals. They explore how subconscious thoughts of “another option” can quietly undermine your success and reveal how your self-concept plays a pivotal role in breaking through mental barriers. They shared six powerful questions designed to help you gain clarity, identify your fears, and uncover what's really stopping you from going all in on your dreams. Whether you're building a photography business or pursuing another passion, these questions will inspire you to let go of hesitation and take bold, intentional action toward “Option A.” Show Notes: Heather explains how self-concept and commitment are intertwined. The mental tug-of-war caused by "Option B." The impact of "burning the boats" and removing fallback plans. The GoDaddy phone call that changed everything. How to identify subconscious safety nets. Questions to uncover your hidden fears and reframe your goals. Practical tips for burning your boats (without losing everything). How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram Nicole Begley: https://hairofthedogacademy.com/

In this episode of the Flourish Academy Podcast, Heather shares her guest appearance on the PhotoBizX podcast with Andrew Helmich, the world's leading photography business podcast. Heather discusses her 2025 predictions for photographers, focusing on three transformative forces: the power of technology and AI, the importance of relationship marketing, and the game-changing impact of mindset. Heather draws on over 22 years of experience and shares actionable strategies to help photographers adapt, thrive, and elevate their businesses. Whether you're a seasoned pro or just starting out, this episode is packed with insights to future-proof your photography career. Show Notes: Leveraging AI, outsourcing, and tools to optimize your workflow. Building meaningful client connections for long-term growth. Why success starts with how you think and how to shape your thoughts for growth. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram  

In this episode of the Flourish Academy podcast, Heather Lahtinen dives deep into the often misunderstood topic of pricing. Learn why profitable pricing is just the starting point and discover how shifting your mindset and focusing on action can unlock the growth you've been seeking. Heather shares insights from her recent mastermind session, where photographers explored what might really be holding them back from achieving their goals. If you've ever felt stuck or unsure about your pricing or strategy, this episode will inspire you to take confident action. Show Notes: The concept of profitable pricing and its importance in building a sustainable photography business. Why photographers fixate on pricing as the root of all problems and how this mindset limits growth. What else could be impacting your bookings and revenue? The role of a one-page marketing plan in driving client inquiries and revenue growth. The importance of discipline, consistency, and faith in your pricing and marketing strategy. Why social media isn't always the cornerstone of a successful marketing plan. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather Lahtinen shares a concept that's been a game-changer in her life—reducing cognitive load. With relatable examples and actionable advice, Heather dives into how mental clutter and unaddressed tasks drain your energy and limit your ability to focus on what truly matters. By making small, intentional changes, you can reclaim your time, reduce stress, and create space for meaningful growth in your life and business. Tune in to discover how to manage your cognitive load and step into a more productive and peaceful version of yourself. Show Notes:  What is cognitive load, and how does it impact your life?  Simple steps to reduce mental friction (like buying scissors for your garage!).  Why "future you" is worth the effort today.  How managing cognitive load benefits both your personal life and business.  Practical tips for tackling small tasks to free up energy for bigger goals.  The compound effect: How small, consistent actions lead to massive results. How to Support the Podcast:  Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.  If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram  

In this powerful and impassioned episode, Heather Lahtinen shares strategies for overcoming the "nothing is working" mindset that can plague photographers and entrepreneurs. Drawing on real-life examples, coaching insights, and practical exercises, Heather equips listeners with the tools to manage their thoughts, navigate challenges, and find clarity in moments of frustration. Whether you're thriving or struggling in your business, this episode provides invaluable insights to help you grow, adapt, and succeed. Show Notes: Managing the “nothing is working” spiral Identifying the root thoughts that hold you back Why success isn't about ease, but optimized challenges Practical strategies for building resilience and belief in yourself How to reframe obstacles as opportunities for growth Mastermind https://flourishacademy.mykajabi.com/offers/ocoL9p22 Elevate https://flourishacademy.mykajabi.com/elevate Private Coaching https://flourishacademy.mykajabi.com/coaching How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather Lahtinen shares a candid and transformative conversation with Michelle Crandall. Together, they explore the elusive tipping point in your photography business—the one thing that might be holding you back from achieving success. Heather dives into the importance of self-concept and how trust, or a lack thereof, can be the biggest roadblock to growth. If you're feeling stuck, frustrated, or uncertain about the next step in your journey, this episode is for you Show Notes What is the Tipping Point? Discussion of Malcolm Gladwell's concept of a tipping point and its application to photography businesses. Identifying the one critical factor that often holds photographers back. Self-Concept and Trust: How your view of yourself as a photographer impacts your business success. The role of trust in taking the next step and handling potential challenges. The Stories We Tell Ourselves: Exploring the narratives that prevent growth. Michelle's fear of being "too successful" and its emotional roots How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram Michelle Crandall: https://www.petsinfocusphoto.com/

In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley dive into their entrepreneurial journeys, sharing the highs, lows, and pivotal moments that shaped their careers. With over 36 years of combined experience in photography and business, Heather and Nicole discuss how embracing change, leaning into challenges, and following passion have transformed their businesses—and their lives. Whether you're just starting out or considering your next big move, this candid conversation offers insights, inspiration, and actionable advice. Show Notes: The beginnings of Heather's and Nicole's photography careers. Major pivots in business: Knowing when to shift and why. Facing challenges: Revenue dips, growing pains, and lessons learned. Building successful educational platforms: The story behind Flourish Academy and Hair of the Dog. The importance of aligning your business with your passion. The difference between quitting and pivoting with purpose. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram Nicole Begley: https://hairofthedogacademy.com/

In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the often-debated topic: is photography a luxury or a necessity? She unpacks the beliefs that may be holding photographers back in their businesses, explores how mindset shifts can revolutionize your approach to marketing, and provides actionable tips for showing up in a service-oriented way. Whether you're struggling with self-doubt or hesitant to market yourself, this episode will empower you to embrace your value and cultivate the energy needed to connect with clients confidently. Show Notes: Why many photographers see their work as a luxury and how this impacts their business. The distinction between "get energy" and "serve energy" and how it affects your marketing efforts. A real-life coaching story that demonstrates how shifting beliefs can lead to breakthroughs. Practical steps to reframe your thoughts about photography's value. The three-step marketing framework: Meet people, tell them you're a photographer, and make an offer. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather dives deep into the often-overlooked topic of money mindset. Drawing on her engineering background, she explains how optimizing your thoughts around money can lead to profound financial breakthroughs. Heather shares her personal journey, resources, and the principles behind her two transformative courses, Empowered and The Wealthy Photographer. Whether you're thriving or just getting by, this episode will help you identify inefficiencies in your money thinking and guide you toward building wealth and financial peace. Show Notes: Heather's journey of improving her money mindset over the past decade. How an engineering mindset helps optimize your financial approach. Understanding your default money philosophy and creating a new one. Increasing your capacity to "have and hold" money. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.   Connect: Heather Lahtinen: Website, Facebook, Instagram      

In this episode, Heather Lahtinen and Nicole Begley dive deep into the hidden fears that hold photographers back from sharing their work. They explore how societal expectations, self-doubt, and fear of judgment can influence photographers' decisions to keep their art to themselves. Heather shares her journey and insights from coaching in the Elevate program, including the incredible mindset shifts that have helped photographers achieve their business goals, land major sales, and show up confidently. Tune in for a heartfelt, insightful discussion on how to break free from limiting beliefs, find courage, and share your unique perspective with the world.   Show Notes: The role of “sneaky thoughts” and how they can dictate behavior without us realizing it. Insights from the Elevate program and recent success stories from participants. Real stories of photographers landing bigger sales and meeting ambitious income targets by adjusting their mindset. Heather and Nicole discuss the impact of family, friends, and peers' judgments on a photographer's confidence. How to unpack the root of hesitation and determine if your fears are true or just a “thought habit”. The Teddy Roosevelt/Brené Brown quote about judgment and why it's freeing to know people will judge no matter what.

Book a unique 90-minute coaching session with Heather during Black Friday Week, beginning November 25th. https://flourishacademy.mykajabi.com/2024deals In this episode of the Flourish Academy podcast, Heather Lahtinen shares insights from a week of coaching photographers who are grappling with roadblocks in their business growth. Heather dives into how mindset and experimentation play crucial roles in overcoming these obstacles, focusing on how to reframe common struggles, manage self-doubt, and find opportunity in setbacks.  She also shares her “scientific method” approach to trying new ideas, tackling failure, and continuing forward when things don't go as planned. Show Notes: Heather's Coaching Notes: Insights and common challenges photographers face while growing their businesses. Mindset Shifts: The importance of reframing “dead ends” and embracing experiments. The Scientific Approach: Using the scientific method to test strategies, let go of perfectionism, and get creative. Facing Disappointment: Learning to trust yourself to handle setbacks and move forward with resilience. Inspiration from Thomas Edison: Lessons from Edison on resilience, persistence, and experimenting with courage. Resources Mentioned: The Obstacle is the Way by Ryan Holiday Atomic Habits by James Clear How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather Lahtinen shares a powerful question that can transform how you navigate life's toughest seasons. If you're facing personal challenges or dealing with frustrations in your photography business, Heather's approach—focusing on "Who do I want to be in this moment?"—offers a path to clarity, calm, and renewed control. With personal stories, deep insights, and practical tips, this episode encourages you to approach adversity with resilience and grace. Don't miss this opportunity to gain a fresh perspective that could make all the difference. Show Notes The Catalyst – A personal story about helping friends through challenging situations and recognizing the importance of “zooming out.” Questioning Our Reactions – Why being overly focused on the details can amplify suffering and how asking, “Who do I want to be?” can shift our perspective. Practical Example for Photographers – Handling emotional reactions to business challenges, like pricing inquiries, with a mindset of professionalism and self-respect. The Power of Perspective – The concept of zooming out to see the whole “image” instead of obsessing over each “pixel” of a situation. Applying the Technique – How to cultivate this question as a habit to face adversity and bring peace in chaotic times. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather Lahtinen tackles the often unspoken struggle of feeling like you don't belong. Whether you're transitioning into a new career or stepping into rooms filled with people you admire, imposter syndrome can creep in. Heather shares personal insights and actionable strategies on how to shift your self-concept, take control of your thoughts, and confidently decide that you belong in any room you're in. Listen in for encouragement and mindset shifts that will help you embrace your identity and add value, wherever you are. Show Notes: Heather introduces the topic of feeling like you don't belong, sparked by conversations with photographers in her Elevate program. Discussion on how shifting identities (e.g., from teacher or nurse to professional photographer) can lead to feelings of fraudulence. Heather explains how you can consciously decide to belong, regardless of circumstances, and shares her own experiences from joining high-level mastermind groups. Not feeling like you belong is a mindset, not a fact. Heather teaches how to question default thinking and replace it with empowered, conscious thoughts. Advice on how to work with your brain to adopt a new self-concept and embrace your value in any group or situation. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram    

In this episode of the Flourish Academy podcast, Heather Lahtinen reflects on the importance of commitment in growing your photography business. Drawing inspiration from her recent Elevate Live Retreat, Heather shares how photographers can overcome indecision and procrastination to unlock their full potential. This episode dives into the mindset needed to push through challenges, learn from failures, and develop a successful photography business—one small action at a time. Show Notes: The Power of Commitment: Heather discusses how photographers often hold themselves back through indecision and how making a clear commitment to success is the first step to victory. Inch by Inch Progress: Heather shares how success comes from small, consistent actions, even when progress feels imperceptible. It's about fighting for those inches, day by day. Embrace Struggles: One of the key takeaways is the idea that growth comes through failure and challenges. Heather encourages listeners to seek out these struggles as opportunities for learning. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather Lahtinen shares a real coaching session on procrastination and overwhelm. She emphasizes the importance of working for your "future self" by tackling tasks today, whether it's outsourcing or managing your mind to get through those moments of low motivation. You'll also hear about the journey to finding the right balance between discipline and flexibility in your workflow. Whether you're struggling to stay motivated or simply putting off important tasks, this episode will offer insights into taking control of your schedule and working for your "future self." Show Notes: Understanding what really drives procrastination Coaching example: A client struggling with motivation for photo editing The impact of clarity (or lack thereof) on productivity Shifting your mindset from "current you" to "future you" How outsourcing and brain management can help alleviate stress Practical tips for dealing with tasks you don't enjoy How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of The Flourish Academy Podcast, Heather Lahtinen and Nicole Begley challenge the common belief that better photos automatically lead to a successful photography business. Together, they explore why talented photographers often struggle to book high-paying clients, the mindset shift required to move from stunning images to a fully booked calendar, and the critical steps to start attracting clients who truly value and invest in your work. Listen in to uncover what really works for growing a thriving photography business and how you can apply it to your own journey. Show Notes: Why great photos alone won't grow your photography business. Common misconceptions photographers have about attracting clients. The mindset shift you need to make to build a thriving business. Practical steps to attract high-paying clients who value your work. The importance of getting out into the community and making offers. Nicole and Heather's personal experiences with breaking the "better photos = more clients" myth. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram Nicole Begley: https://hairofthedogacademy.com/

In this episode of The Flourish Academy Podcast, host Heather Lahtinen shares how to overcome real-life circumstances that may limit your progress in business and life. Drawing from a recent Elevate program call, Heather explains how she managed raising small children while growing a successful photography business. She offers strategies to break free from limitations and shift your mindset to take control of your circumstances. Tune in to discover how to tap into your hidden reserves and move forward, no matter the challenges.   Show Notes: Understanding the difference between thoughts and circumstances. Real-world examples of how life responsibilities like full-time jobs or children can affect your business. Mindset shifts to help you operate beyond your perceived limitations. Tapping into hidden reserves of strength when you're feeling low on energy or motivation. Challenging the belief that you need perfect conditions to perform at your best. Questions to help you identify self-imposed restrictions that hold you back. How Elevate can help photographers grow their business, even with a busy schedule.   How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of Flourish Academy Podcast, Heather Lahtinen and Nicole Begley is joined by returning guest Kerry Jordan to explore the impact of mindset on sales success. Kerry shares her ongoing struggle with selling private portrait photography services, contrasting it with the ease she experiences in her commercial pet photography business. Together, they dive into how limiting beliefs, often rooted in childhood, can block potential and create discomfort around selling high-ticket items. This episode highlights the importance of acknowledging and shifting those beliefs to embrace sales with confidence and create personal and professional breakthroughs. Show Notes: Kerry's Sales Struggles: Kerry shares her ongoing challenges selling private photography services to affluent clients. She contrasts the discomfort she feels in private portrait sales with the ease of her commercial pet photography business. Mindset & Sales Success: Discussion on how thoughts and beliefs, particularly those formed in childhood, can limit professional growth. Kerry reflects on how her feelings of being an "outsider" with affluent clients affected her confidence in sales. Breaking Through Subconscious Blocks: Heather and Nicole guide Kerry through understanding the subconscious beliefs holding her back from fully embracing sales. Insights on how past beliefs can be acknowledged and shifted to foster confidence and connection in sales. The Power of Curiosity in Business: Exploring how curiosity can help overcome fear and discomfort in sales. Kerry's journey to introspection, discovering how her past experiences shaped her feelings, and the shift from hesitancy to empowerment. Actionable Strategies: Techniques for photographers and business owners to shift their mindset, overcome limiting beliefs, and confidently sell luxury services. Using curiosity and self-awareness as tools for personal and professional growth.   How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram Nicole Begley: https://hairofthedogacademy.com/ Kerry Jordan: https://www.furandfables.com/my-story/

In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the perils of comparison and how it affects photographers and creatives alike. Heather explores the natural tendency to compare ourselves to others and the detrimental impact it can have on our self-worth and creativity.  Whether you're feeling discouraged by another photographer's work or struggling to see the value in your own, this episode offers actionable insights to shift your perspective and embrace your unique journey. Tune in to discover how to stop comparing and start flourishing. Show Notes Introduction to Comparison: Heather discusses why comparing ourselves to others is a natural, yet counterproductive, tendency and how it affects photographers. The Downside of Comparison: How comparing ourselves to others can lead to feelings of inadequacy or false pride, and why it ultimately hurts us. 13 Questions to Overcome Comparison: Heather introduces and explains the 13 questions she uses in coaching to help clients move past comparison and focus on their own progress. Practical Steps: Two actionable steps to deal with comparison – becoming aware of it and deciding whether to avoid triggers or work on changing your mindset. Related Episode: Heather references Episode 257, "Comparison is Not the Thief of Joy," for further insights on overcoming comparison. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, Heather Lahtinen delves into a compelling conversation with two standout photographers from the Elevate program. Heather interviews Jess Rodriguez and Jessica Wasik, who share their incredible journeys from early struggles to achieving significant financial milestones. Discover how these photographers navigated economic challenges, leveraged community involvement, and implemented smart strategies to boost their businesses.  Tune in to learn their secrets, get inspired by their success stories, and gain actionable insights to transform your own photography business. Show Notes: Overcoming Challenges: Jess R. discusses her early struggles and breakthrough moments in her dog photography business. Strategic Growth: Jess W. reveals her strategies for attracting high-value clients and maintaining a steady flow of work. Economic Resilience: The discussion covers how both photographers adapted to economic shifts and found success despite challenges. Managing Expectations: Dealing with seasonal fluctuations and planning ahead for busy periods. Community Engagement: Insights into how community involvement and networking can drive business growth. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram  

In this episode of the Flourish Academy Podcast, Heather Lahtinen tackles the mental clutter that can make running a photography business feel overwhelming. Heather shares a personal story about managing travel anxiety and how she learned to cut through the chaos of overthinking. She explains that instead of striving for perfection, focusing on a straightforward approach can make your business more manageable. Join Heather as she offers practical advice on overcoming mind drama, simplifying your business approach, and staying true to what really matters.

 Show Notes Simplifying your business approach by eliminating mind drama. Heather shares her recent experience with travel anxiety and how she overcame it with a simpler mindset. How overthinking can complicate running a photography business. Three-step process for making business growth easier. How to shift your mindset from stress and anxiety to clarity and simplicity.

 How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy Podcast, Heather Lahtinen addresses an issue for many working moms: mom guilt. Heather dives into a recent client dilemma, where a photographer struggled with the choice between attending a key industry event and spending time with her children. She shares practical strategies for overcoming these challenges, emphasizing the importance of aligning decisions with personal values and debunking the myth that you can't excel in both your business and family life. Tune in to learn how to make empowered decisions, manage mom guilt, and create a balanced, fulfilling life.   Show Notes: Recent client's struggle with balancing a key industry event and family time. How value conflicts create stress and the pitfalls of black-and-white thinking. Strategies for reconciling business goals with family life, including prioritizing values and challenging irrational thoughts. Personal experience of balancing family and personal values with work commitments. Encouragement to embrace both business and family roles, and a reminder to challenge guilt-driven thinking. Mom Guilt: Causes & 13 Tips for Overcoming https://www.choosingtherapy.com/mom-guilt/ How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Freedom Focus Photography Podcast, host Nicole Begley sits down with Heather Lawton from Flourish Academy to explore the fascinating concept of time travel in business. They dive deep into how thinking about your future self can impact your current decisions, and how past experiences shape our present. Heather shares her personal journey from childhood habits of saving the best for last to strategic financial decisions that paved the way for her successful homestead. Join Nicole and Heather as they discuss how to set up your future self for success, avoid common pitfalls, and make decisions that benefit you in the long run. Show Notes Reflecting on unexpected career paths and the importance of following your passions. Recognizing the difference between genuine intuition and ego-driven anxiety. How to imagine what your future self would say and use that wisdom to make decisions. Strategies for setting up your future self for success and how to avoid common mistakes. The importance of having both a life coach and a business mentor to navigate challenges and accelerate growth. Insights on how to make decisions now that benefit your future self and how to manage your thoughts for success. Connect: Heather Lahtinen: Website, Facebook, Instagram Nicole Begley: https://hairofthedogacademy.com/

In this episode, Heather Lahtinen shares valuable insights from experienced photographers and entrepreneurs about what to think and believe when starting something new. Whether you're a photographer or venturing into another field, the advice shared here will resonate with anyone embarking on a new journey. Discover how trusting yourself, managing rejection, and focusing on progress over perfection can help you succeed. Tune in for practical wisdom on navigating the early stages of your business and personal growth.
 Show Notes: Learn why believing in your vision and surrounding yourself with supportive people is crucial. The importance of finding good teachers and investing in your growth. Discover how focusing on progress rather than perfection can accelerate your success. Tips on embracing rejection as a part of the growth process. The importance of being kind to yourself and leading with service during tough times. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram  

In this episode of the Flourish Academy podcast, Heather Lahtinen explores the idea of rejection and how it affects photographers trying to grow their businesses. As an experienced photographer, educator, and entrepreneur, Heather offers advice on handling rejection, why it's crucial for growth, and how to turn "no" into opportunities.  Discover practical tips to manage and embrace rejection and learn why getting more "no's" can lead to more "yes's" and a successful photography business. Show Notes: The concept of perceived rejection and why it may not be real rejection. Simple formula for making more money: make more offers, meet more people. The importance of being willing to hear "no" and the benefits of rejection. Six strategies to manage and embrace rejection. The importance of embracing rejection for business growth. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram  

In this episode of the Flourish Academy podcast, Heather Lahtinen talks about the unfiltered confidence and joy of a six-year-old's approach to life and business. She explores how we can rediscover our innate belief in ourselves to break through mental barriers and achieve greater success in both business and life. Tune in to learn how embracing a childlike mindset can lead to more fun, creativity, and effectiveness in your entrepreneurial journey.
 Show Notes: A heartwarming story about Chase, a six-year-old who embodies confidence and joy in his small accomplishments. Discussion of Holly Kraschaw's article and how it perfectly captures the essence of a child's mindset. The importance of telling ourselves positive things and believing in our capabilities, as children do. How societal conditioning and life experiences can diminish our self-belief. Strategies to reconnect with your inner child and regain confidence. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

Make sure you check out Pricing 101, our free course designed to help you get up and running as quickly as possible! Click here to learn more. Use this link for the "click here"
https://flourishacademy.mykajabi.com/offers/sLNfKrrP In this episode of the Flourish Academy podcast, host Heather Lahtinen discusses the common challenge of setting prices for photography services when you're just starting out. With 20 years of experience helping photographers, Heather shares her simple and effective approach to pricing: just make it up! Through an engaging story about her son's entrepreneurial journey, she illustrates the importance of experimentation, confidence, and avoiding overthinking. Tune in to discover practical tips and gain the confidence to set your photography prices without stress.
 Show Notes: The common question: How do I price my photography? The simple approach: Making up prices and adjusting as you go Story about Heather's son, Evan, and his power-washing business Lessons from Evan's pricing strategy: Confidence and experimentation Avoiding overthinking and embracing the process Encouragement to experiment and have fun with pricing How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode of the Flourish Academy podcast, host Heather Lahtinen and her friend Michelle Crandall talk about running a business while dealing with anxiety. Heather shares her experiences as a photographer and entrepreneur, while Michelle gives tips on managing anxious thoughts. They discuss how to reframe anxiety, understand cognitive distortions, and use strategies to overcome them. This episode provides helpful advice for turning anxiety into empowerment and navigating the challenges of being an entrepreneur.
 Show Notes:
 Techniques for recognizing and addressing anxious thoughts. Impact of anxiety on running a business. Importance of mindset shifts in managing anxiety and business challenges. Personal stories about medication's effectiveness. Reducing stigma around mental health and seeking help. The Eight Cognitive Distortions: labeling and judging, black-and-white thinking, overgeneralization, mind reading, personalization, catastrophizing, should statements, emotional reasoning. Strategies for challenging and reframing anxious thoughts.
 How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram Michelle Crandall: https://www.petsinfocusphoto.com/

In this episode of the Flourish Academy Podcast, Heather Lahtinen discusses how to deal with unexpected and undesirable circumstances. As a photographer, educator, and entrepreneur, Heather shares her personal experiences with health challenges and provides actionable steps for managing your mindset during tough times.  Tune in to learn how to stay resilient, plan effectively, and turn obstacles into opportunities.
 Show Notes:
 Heather shares an update on her health and current neurological situation. Discussion on how health issues can impact photographers and entrepreneurs. Importance of managing your mindset and planning ahead. Heather's mantra: "I make money every day, and some days I collect." Encouragement to work on non-photography tasks that set you up for future success. Five key questions to ask yourself during uncertain times: Emphasizing the importance of acceptance in reducing suffering. Encouragement to cultivate tenacity and never give up on your goals. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram

In this episode, Heather Lahtinen and Nicole Begley share their early struggles in their photography careers. Heather talks about being pushed out by other photographers, and Nicole shares a tough experience with a bank employee. Despite these hurdles, they both kept going and grew their photography businesses.  Listen in to hear their tips on staying strong, coaching yourself, and turning problems into chances for success. Show Notes: Story of earning $105 from the first mini session. The experience of opening a business bank account and facing laughter from bank staff. The backlash and scathing emails received from peers. Emotional impact and the decision to move forward despite criticism. The importance of self-belief and perseverance in the face of doubt. Advice on handling criticism and staying focused on goals. Encouragement for listeners to believe in themselves and their vision. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Connect: Heather Lahtinen: Website, Facebook, Instagram Nicole Begley: https://hairofthedogacademy.com/