Startups in Stilettos

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Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is


    • Nov 26, 2024 LATEST EPISODE
    • weekly NEW EPISODES
    • 30m AVG DURATION
    • 178 EPISODES

    Ivy Insights

    The Startups in Stilettos podcast is an absolute must-listen for any woman looking to start her own business. This podcast provides invaluable advice and inspiration from other women who are already successfully navigating the world of entrepreneurship. As a listener, I highly recommend tuning in for a wealth of knowledge and support.

    One of the best aspects of this podcast is the diverse range of feminist speakers that are showcased. The Startups in Stilettos team does an excellent job of challenging norms and showcasing how successful women can truly be. It's incredibly empowering to listen to these inspiring women share their stories, both the highs and lows, as it makes you feel less alone on your own journey. The sense of connection and community that is fostered through this podcast is truly invaluable.

    Another standout aspect of this podcast is its ability to inform and motivate listeners. The episodes are jam-packed with informative content that covers various aspects of starting a business, providing valuable insights into the very beginning phases. Whether it's learning about effective marketing strategies or tips for managing finances, there is always something new to learn from each episode. This motivation to keep pursuing one's business dreams and never give up is incredibly powerful.

    While it's hard to find any major flaws with this podcast, one potential downside could be the limited range of topics covered. While the focus on starting a business is incredibly valuable, it would be great to see the show expand into other areas related to entrepreneurship such as scaling a business or managing a team. However, considering that this podcast is still relatively new, there is plenty of room for growth and diversification in future episodes.

    In conclusion, The Startups in Stilettos podcast is an absolute gem for any aspiring female entrepreneur. With its diverse range of feminist speakers, informative content, and overall sense of community, this podcast provides invaluable advice and inspiration for women looking to start their own businesses. Stephanie and Jessica make an excellent moderating team, and I can't wait to continue learning and growing with this series.



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    Latest episodes from Startups in Stilettos

    Liz Brunner Teaches Women How to Communicate Effectively and Lead With Confidence

    Play Episode Listen Later Nov 26, 2024 32:12


    “You have to have a brand today. It's more than just companies who are brands— people are brands today, too. That's the only way you're going to cut through the noise." After 28 years in TV news, Liz Brunner knew there was something else she was meant to do, but she could never pinpoint exactly what that was—until she realized her power was in her own value. Today, Liz is the founder of Brunner Communications, specializing in training and communication coaching. Liz is also a keynote speaker, expert storyteller, certified professional consultant and best selling author. With over 35 years of experience in journalism, Liz uses her experience to empower leaders to find their authentic voice. Tune in and learn what Liz told us about sharing value with others, her advice on public speaking, and how to set yourself apart from the crowd. What we talk about:   Public speaking secrets (05:04) How 2020 caused rapid changes in business leadership (10:47) The importance of experiences (13:29) Commanding respect as a woman in business (19:10) It''s okay to be new at something again (24:38) Connect with Liz: @LizBrunner on IG Website Dare To Own You: Taking Your Authenticity and Dreams into Your Next Chapter by Liz Brunner Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at https://refer.entreprenista.com/membership. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Jenay Rose Helps Businesses Monetize With Social Media Coaching

    Play Episode Listen Later Nov 19, 2024 31:35


    “It's just not enough to post. It's not enough to simply be there. It does require strategy and thought, and it can absolutely transform your business." When Jenay Rose left her corporate gig a week before her 27th birthday, everyone told her she was crazy. A year later, she started a life coaching business that she grew to six figures—completely organically. Today, Jenay is the founder and CEO of the Boss Method, a high-touch coaching membership that helps leaders grow and monetize on social media. Tune in to hear how Jenay stumbled upon her current career path, how it felt to leave the corporate world behind, and why organic growth is so important on social media. What we talk about:   Not playing along with corporate expectations (05:03) Common social media mistakes made by entrepreneurs (09:02) Social media strategy isn't one size fits all (12:20) Balancing content making with running a business (16:08) Failing forward (22:22) Connect with Jenay: The Boss Method  @JenayRoseOfficial Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at https://refer.entreprenista.com/membership. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Addie Gundry is Innovating Diaper Changing for Parents on the Go

    Play Episode Listen Later Nov 12, 2024 34:52


    “My biggest regret is [that] I kept this so close to the chest for a while, because a lot of people think, ‘Someone will steal my idea. People think it's a bad idea.' You almost want to wait to announce what you're doing until it's totally complete. And I always say, ‘If you're not embarrassed by your first product or service, you are not moving fast enough.' It needs to be roughly right and you need to get it out in the market.” After her son's first public diaper blowout, new mom Addie Gundry realized how inadequate and unsanitary traditional restroom changing tables are. She knew she could come up with a better solution for parents and babies. Today, Addie is an Entreprenista 100 Innovator of the Year award winner and the founder and CEO of Pluie, a company on a mission to change the table and provide a cleaner, more comfortable and convenient diaper changing experience for all babies, parents, and caregivers on the go. Tune in to hear what Addie tells us about asking for help, transitioning from the culinary world to entrepreneurship, and her experience on Shark Tank. What we talk about:   Being afraid to share your big ideas (07:04) The intricacies of raising capital (12:49) Protecting intellectual property (20:04) Relationships are key to success in business (24:27) Connect with Amy: @AddieGundry on IG @hello_pluie on IG Pluie Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at https://refer.entreprenista.com/membership. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    Amy Rees Inspires Women Through Art With Personality Plates

    Play Episode Listen Later Nov 5, 2024 32:53


    “Find somebody to work with as a small business owner. I'm not taking out loans. I don't have big funding. You really have to pick and choose where you want to invest in your business, but you do have to invest somewhere.” Struggling with feelings of neglect and loneliness in an unhappy marriage, Amy Rees first took to pottery as a refuge. It was in a friend's class that she not only found her artistic outlet, but also a community of other women going through similar life phases. Now, Amy is the founder of Personality Plates, a brand dedicated to creating hand painted ceramic tableware that celebrates solidarity and individuality. Amy's work reflects her commitment to empowering women through personalized keepsakes that honor their unique stories and connections. Tune in to hear what Amy tells us about empowering women, the power of timing, and the vision she has for her business's legacy. What we talk about:   Starting over again (06:53) Scaling a business as an artist (08:45) Seeking help where and when you need it (18:35) Comparison is the thief of joy (21:05) Connect with Amy: Personality Plates @AmyWynneDesigns on IG Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at https://refer.entreprenista.com/membership. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    Networking Without the Nerves: Tips for Authentic Connections

    Play Episode Listen Later Oct 29, 2024 13:38


    "The power of networking, you never know. There could be just that one person that you connect with who then has somebody else that they know and it's a snowball effect."- Richelle Pena  Today's Startups in Stilettos has a very special minisode dedicated to the power of networking. Tune in to hear Carlyn Bushman and Richelle Pena talk all about how important it is to step outside of your comfort zone at networking events and creating natural, organic conversations and connections.  What we talk about:   The power of following-up after an introduction (03:14) Networking can mean relationship building (04:51) Bringing along a Business Bestie as your wingman (06:56) Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    How Dr. Sophia Yen is Changing the Landscape of Women's Healthcare

    Play Episode Listen Later Oct 22, 2024 37:32


    “One in five women with menopause have considered dropping out of work, have foregone promotion. And we are just at the top of our game and to take us out at 50 is not okay. It's about empowering women to be the best that we can possibly be.” When Dr. Sophia Yen co-founded Pandia Health, the idea was to provide free birth control delivery to anyone with insurance, from private options to Medicaid. But when Pandia Health started advertising their services, Dr. Yen was shocked to find that 60% of respondents didn't even have prescriptions—and that's when the company's true mission was born. Now, Pandia Health offers birth control prescriptions for just $30 once a year for an expert consultation with one of their on-staff physicians. Today, Dr. Yen serves as chief medical officer of Pandia Health—the only woman-founded, woman-led, and doctor-led birth control delivery service. Founded initially with birth control in mind, Pandia Health has since expanded to include treatments for menopause and acne. As a leading researcher in reproductive health, Dr. Yen is a passionate advocate for reproductive rights and has pioneered the “period's optional” concept. By utilizing AI to tailor hormonal care to individual needs, Pandia Health is committed to elevating hormonal health standards and empowering everyone to receive the personalized care they deserve. Tune in and hear what our conversation with Dr. Yen is all about. What we talk about:   Breaking barriers as a female founder in the medical realm (04:46) Getting through to male investors in the venture capitalist world (08:37) Using the birth control model of prescription writing  to instruct the menopause model (12:01) Birth control and hormone replacement tourism can provide to those outside of coverage areas (19:21) How Pandia Health tailors their treatments (22:09) Connect with Dr. Yen: Pandia Health Pandia Health Instagram Dr. Sophia Yen Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    Liz Faircloth Empowers Women to Build Wealth Through Real Estate Investing

    Play Episode Listen Later Oct 15, 2024 37:24


    "The number one reason women invest in real estate is for generational wealth. It's about legacy.” By 2013 Liz Faircloth had been investing in real estate for many years while also building a business with her husband and working full time as a consultant. Though on paper she seemed to have it all—a successful passive income, a healthy baby, and a growing business, she still felt empty at the end of the day. After some discovery, she realized what she was missing was connecting with and serving others with education and community building. A decade later, Liz and her team now own and manage millions of dollars of real estate. Along with business partner Andresa Guidelli, Liz founded The Real Estate InvestHER where they have helped hundreds of women worldwide connect to one another, align their goals with the lifestyle they want to live, and take their business to the next level while building generational wealth. Tune in to hear what Liz tells us about taking risks, the importance of doing your homework, and how she goes about vetting investors. What we talk about:   The amount of money needed to start investing in real estate (04:55) Finding a good business advisor (14:04) Leveraging technology in real estate (20:11) Going into business with a partner (25:46) Connect with Liz: The Real Estate InvestHER InvestHER podcast Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Patrice Poltzer's Guide to Being an Impactful Podcast Guest

    Play Episode Listen Later Oct 8, 2024 37:40


    “You really have to learn to think about who's listening. Ask yourself, 'what is the takeaway for the person listening?' Why does that matter?' And if you can't think of that, then you don't need to talk about it.” When Patrice Poltzer first started joining podcasts as a guest, she was very excited and very nervous… but she quickly realized how that honest energy could benefit her by showing her humanity. Today, Patrice is a storytelling and personal brand expert and the founder of Patrice Poltzer Creative, with more than a decade of experience transforming stories into engaging video content for top media and social platforms. An award winning journalist and former Emmy nominated Today Show producer, Patrice founded her agency in 2016. Her team, composed of former journalists, specializes in crafting compelling video narratives and strategies for businesses of all sizes. Her mission is to empower brands by harnessing the power of storytelling to enhance their impact, foster deeper audience connections, and drive increased sales and awareness through expertly produced video content. Tune in and hear our conversation with Patrice about telling your story in a way that makes an impact, how to be authentic and vulnerable in an interview, and keeping your audience engaged longer.  What we talk about:   How to make an impact out of the gate as a podcast guest (05:15) What to focus on to make your story impactful (09:45) 99% of the people listening to a podcast won't know the guest—they're there for the topic (13:17) Leveraging your own personal story (18:16) Limiting the amount of time that you talk about yourself as a guest (26:12) Connect with Patrice: @patricepoltzer on IG  Patrice Poltzer Creative Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Shulamit Ber Levtov Helps Entrepreneurs Achieve Mental Well-Being

    Play Episode Listen Later Oct 1, 2024 32:40


    "We need mental health professionals who understand the unique context of entrepreneurship." As Shulamit Ber Levtov grew her own business and began to understand the unique mental and emotional stressors that come with entrepreneurship, she realized that there was something sorely missing from the entrepreneur's toolbox: mental health professionals who understand business ownership and its impact on mental health. Today, Shula is the Entrepreneur's Therapist, working with business owners to mitigate the entrepreneurial mental health crisis and transform the entrepreneur ecosystem. Shula is a speaker, teacher, and consultant who works one on one with business owners to support their mental and emotional well being. Tune in to hear what Shula tells us about the most stressful part of entrepreneurship, the trouble with burning the candle at both ends, and the importance of practicing self-compassion for women entrepreneurs. What we talk about:   Mental health challenges are inherent in entrepreneurship (05:42) Female entrepreneurs deal with internal systemic conflict and external systemic conflict (09:08) Shifting mindset when things are beyond your control (17:51) ‘Imposter Syndrome' doesn't exist (21:34)                                                              Connect with Shula: The Entrepreneur's Therapist @The_Entrepreneurs_Therapist on IG Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Pallavi Pande Cultivates Change With Sustainable Tableware

    Play Episode Listen Later Sep 24, 2024 33:56


    “Everything started because somebody started it. Somebody felt that need...Of course we can't conquer the world—we're not capable. But we can all do our part and contribute." Growing up in India, Pallavi Pande spent her childhood eating her meals off of banana leaves—a memory she cherished so much that she wanted to share it with her children…and the rest of the world. Today, Pallavi is the BIPOC mamapreneur and founder of Dtocs, a company that crafts sustainable single use tableware from fallen palm leaves. Recognizing the environmental impact of traditional disposable tableware, Pallavi drew from her Indian heritage and established Dtocs in 2019 to offer a greener alternative for both households and events. Beyond her innovative products, Pallavi is deeply committed to social causes, leveraging Dtocs to support community upliftment, women's empowerment, and education for underserved children. Dtocs stands in a testament to Pilates dedication, not only to offering a sustainable dining alternative, but also to making a meaningful impact on society, one palm leaf plate at a time. Tune in and hear our conversation with Pallavi about building a seven figure brand, using Amazon to scale her business, and how she makes sure to prioritize flexibility and independence.  What we talk about:   Pallavi's 3 P's: party, planet, people (03:14) Managing a supply chain during the pandemic (08:13) Pallavi's advice for fellow BIPOC female entrepreneurs (14:24) The importance of community for entrepreneurs (16:07) Experimenting with marketing and ads (20:13) Non-dilutive grants (22:09) Connect with Pallavi: LinkedIn Instagram Dtocs Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Bobbie Carlton Helps Women Founders Gain Visibility Through Public Speaking

    Play Episode Listen Later Sep 17, 2024 31:29


    "Every time we get on stage, we have the opportunity to tell our story and to really be seen for what we're doing and what we know." As PR director for several enterprise software companies, part of Bobbie Carlton's job is getting executives on stage at conferences and events. But after 20 years in the business, she was tired of supporting solely male executives and knew it was time for her to take matters into her own hands when supporting women in business. Today, Bobbie is the founder of Carlton PR & Marketing, Innovation Nights, and Innovation Women. She is an engaging speaker who passionately advocates for public speaking as a catalyst for career and business success. A TEDx speaker and startup event host, she has addressed audiences at the United Nations and major conferences worldwide. Tune in to hear Bobbie's take on the lack of women in executive roles, how her platform helps women entrepreneurs increase visibility and credibility, and the criteria it takes to be considered for Innovation Women. What we talk about:   The over saturation of male conference speakers (02:10) How Innovation Women connects speakers with audiences (06:33) Navigating getting paid for public speaking (15:48) Encouraging speakers who aren't naturally outgoing (22:14)                                                                                Connect with Bobbie: @TheBobbieCarlton on IG Innovation Women Innovation Nights Carlton PR & Marketing Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    Demystifying the Health Insurance Industry with Dr. Noor Ali

    Play Episode Listen Later Sep 10, 2024 34:43


    “Show up dressed as your next level self. So, whoever that ‘her' is that you're projecting—whether that's five years or 10 years—show up as her. Embodying her, not just dressed as her… Proving to yourself like, ‘Hey, I just did it 10 years before I thought that I could do it.'” When Dr. Noor Ali moved back to the US after completing her medical training and starting her career as a surgeon in Bangladesh, she found herself unable to continue practicing medicine—and she felt like she'd completely lost her identity. Nearly a decade later, Noor has pivoted her career from medicine to health insurance expert, leading her own consulting practice in Tampa, Florida. Drawing upon her medical education and training, Noor dedicates herself to empowering female founders by demystifying health insurance and guiding them through the complexities of the industry.  By connecting her clients with accessible and effective plans that work for their unique lives and businesses, she ensures that they feel secure and confident in their coverage.  Tune in and hear how Noor remains committed to her medical roots despite her busy schedule and why she prioritizes volunteering her time and services any chance she gets. What we talk about:   Dr. Noor's current business came from her biggest struggle (02:05) How Dr. Noor recovered from the toughest professional set back of her life (06:47) The red tape and bureaucracy of the US health insurance industry (09:37) Cookie cutter insurance plans don't make anyone happy (12:05) Dr. Noor's favorite success story (16:40) Long-term business goals (21:30) Connect with Dr. Noor: Website LinkedIn Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    How Jackie Hutson Turned Postpartum Night Sweats into Piper & Mint's Sleepwear Success

    Play Episode Listen Later Aug 27, 2024 34:52


    “I never once thought about these other markets because it wasn't my experience yet. So you just never know where your business may lead you, even four months into it—it's all from listening.” When Jackie Hutson gave birth to her son a little over a decade ago, she thought she had prepared for everything. But when she found herself waking up in the middle of the night drenched in sweat, she realized she was totally ill-equipped to deal with this particular postpartum side effect. After a conversation with a friend about their shared experience with postpartum night sweats, Jackie made it her mission to create the perfect blend of comfort and functionality. The solution? Cooling pajamas crafted from mint-infused fabric, designed to help women experience drier nights and more restful sleep. Today, Jackie is the founder of Piper & Mint, a woman-led sleepwear brand addressing night sweats with groundbreaking hormone responsive designs. The brand features mint infused fabrics that enhance sleep quality for women who are navigating postpartum, perimenopause, menopause, undergoing cancer or IVF treatments, or simply run hot at night. As the managing partner at Atrium Apparel, an eight figure design and manufacturing company, Jackie is dedicated to transforming women's sleepwear, ensuring every woman enjoys restful nights with stylish and functional solutions. Tune in to hear about Jackie's approach to creating a grassroots focus group, the power of listening to your consumers, and her partnership with nonprofit fertility foundation Baby Quest. What we talk about:   The value in leveraging industry connections (03:58) Hiring help to see your vision through (05:53) Growing an email marketing list (10:45) The ROI in sending product to influencers (13:15) Integrating entrepreneurship and motherhood (25:11)                                                                                             Connect with Jackie: Piper & Mint Instagram @CreateJackiesWay on IG Baby Quest LinkedIn Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Making a Marketing Impact with Lindsey Breitwieser

    Play Episode Listen Later Aug 27, 2024 32:39


    “We don't have to do a million things, we just have to do the right things. We often feel like ‘I don't have a big budget to spend on ads and that's why I'm not successful.' We're chasing all of these different marketing tactics… In truth, we don't actually need to be doing that much.” Lindsey Breitwieser spent nearly a decade of her career in marketing working in-house for international agencies, but after starting a family, she realized it was time to find a solution to feeling chained to her desk. Now, Lindsey is the founder of The CMO Lab, a boutique marketing consulting company that delivers top tier marketing strategy and leadership to burgeoning and established B2M and service based businesses. With more than 15 years of experience with high revenue brands and global ad agencies, Lindsey acts as a fractional Chief Marketing Officer to guide entrepreneurs through the complexities of marketing in order to foster growth and mitigate burnout. Established in 2021, The CMO Lab realizes Lindsay's vision of providing expert marketing guidance for businesses at pivotal stages, equipping entrepreneurs for sustainable growth and long term success.  Tune in and hear Lindsey's advice on when it's time to outsource your marketing strategy, the importance of taking a holistic marketing approach, and how she leverages data to make an impact.  What we talk about:   The benefits of having a CMO in your business (03:30) Lindsey's “a-ha!” moment realizing the need for a service like hers (07:12) Finding marketing clarity (11:51) Focused marketing strategy (13:06) When it comes to marketing, you win or learn—you never lose (18:16) Exactly how The CMO Lab functions (20:29) Connect with Lindsey: LinkedIn The CMO Lab Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    How Brianna Ruelas Uses Music to Ignite Creativity and Inspire Women Entrepreneurs

    Play Episode Listen Later Aug 20, 2024 37:19


    “I see that a lot of these young women are struggling to feel like their impact matters and I really want to create something that incorporates my own stories, my own journey, to show them that our choices matter. But more importantly, that they matter, and that everything they bring to the table is significant and meaningful.” When Brianna Ruelas and her husband were thrust into entrepreneurship overnight, she had little choice but to fully embrace the multiple hats she was now wearing. A decade on, Brianna is now a multifaceted Entreprenista who helps women in business bring their big ideas and vision to life while tapping into what lights them up so they can love the work that they do. In her keynotes, she integrates live performance and original music with her teaching to reinforce key concepts that ignite motivation, innovation, and performance. Today, we're chatting with Brianna about being CEO of Ruelas Music Group, passing down the entrepreneurial spirit to her kids, and the inspiration behind her books.  What we talk about:   Joining three startup businesses at once—while being a full time mom (06:32) Authoring a book is like having a very elaborate business card (12:57) The secret to landing speaking opportunities (17:57) It's okay to have multiple streams of income while you're building your business (24:24) Brianna's American Idol experience (27:01) Connect with Brianna:  Website On Spotify Instagram Books by Brianna Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Scaling Your Business with Effective Sales Leadership with Candice D'Angelo

    Play Episode Listen Later Aug 13, 2024 37:09


    “We really have to get into this mindset of, ‘Maybe I'm not the best at sales, but I'm doing my best.' I'm going to get better every conversation I have. I'm going to learn with every conversation that I have. We're going to get better with every single call.” Candice D'Angelo spent the first year of her corporate career having doors slammed in her face and getting fired—six times! Though she eventually found some success, the experience made her realize how little interest she had in playing the big business game. That's when she became a corporate drop out and made it her mission to bring her skill set to the world of entrepreneurship. In 2018, Candice founded The Selling Lab in response to the need for a collective space dedicated to women seeking sales support to grow their self-made businesses. Today, we're chatting with Candice about all things sales, what it's like to work with her one-on-one, and how to avoid many solopreneurs' biggest mistakes. What we talk about:   Sales is all about relationships (05:45) Where the future of sales training is headed (08:27) Follow up is the backbone of successful sales (10:51) How Candice balances the demands of running two businesses with her family life (12:40) Candice's two favorite business tools that keep her and her team on track (24:12) Connect with Candice: LinkedIn The Selling Lab Website Candice D'Angelo's Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    How Latrice Smith Integrates Legal and Business Strategies for Medical and Service-Based Professionals

    Play Episode Listen Later Aug 6, 2024 35:34


    “Try to help them understand why we're doing what we're doing and let them see how it's going to benefit them in the long term, why we have to be compliant, why we have to be profitable, why we need to market our business. And really talk to them—always going back to what we called in school the ‘Three Legged Stool.' So, we're always trying to balance profitability, access, and quality care.” With a master's in public health, Latrice Smith noticed the massive gap between healthcare and the legal world. After pursuing a law degree, she founded her own firm to combine both fields, providing high-quality care and services while handling the intricacies of legal and business strategy. Today, she is the founder and principal attorney at Thomas Law and Consulting LLC, where she empowers entrepreneurs with strategic legal and business solutions. Under her leadership, Thomas Law and Consulting has become a pivotal partner for medical providers and service professionals, helping them navigate complex legal landscapes and achieve business growth. As a respected business consultant, she empowers professionals to build strong, ethical businesses that leave a lasting impact on audiences. Tune in to hear about Latrice's unique perspective from a family of healthcare professionals, the program she developed for a more holistic approach to healthcare, and her work with agencies like Medicare and Medicaid. What we talk about:   The perfect marriage of law and healthcare (06:20) Hard conversations that must be had as an advisor (14:36) Balancing profitability, quality, and access (18:42) Working with legal early on in the founding process (21:11) Instilling confidence in clients (28:58) Connect with Latrice: Thomas Law Website Thomas Law Instagram @LatriceSmithEsq on IG Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    How Dr. Sophia Yen is Transforming and Investing in Women's Health with Pandia Health

    Play Episode Listen Later Jul 30, 2024 37:32


    “One in five women with menopause have considered dropping out of work, have foregone promotion. And we are just at the top of our game and to take us out at 50 is not okay. It's about empowering women to be the best that we can possibly be.” When Dr. Sophia Yen co-founded Pandia Health, the idea was to provide free birth control delivery to anyone with insurance, from private options to Medicaid. But when Pandia Health started advertising their services, Dr. Yen was shocked to find that 60% of respondents didn't even have prescriptions—and that's when the company's true mission was born. Now, Pandia Health offers birth control prescriptions for just $30 once a year for an expert consultation with one of their on-staff physicians. Today, Dr. Yen serves as chief medical officer of Pandia Health—the only woman-founded, woman-led, and doctor-led birth control delivery service. Founded initially with birth control in mind, Pandia Health has since expanded to include treatments for menopause and acne. As a leading researcher in reproductive health, Dr. Yen is a passionate advocate for reproductive rights and has pioneered the “period's optional” concept. By utilizing AI to tailor hormonal care to individual needs, Pandia Health is committed to elevating hormonal health standards and empowering everyone to receive the personalized care they deserve. Tune in and hear what our conversation with Dr. Yen is all about. What we talk about:   Breaking barriers as a female founder in the medical realm (04:46) Getting through to male investors in the venture capitalist world (08:37) Using the birth control model of prescription writing  to instruct the menopause model (12:01) Birth control and hormone replacement tourism can provide to those outside of coverage areas (19:21) How Pandia Health tailors their treatments (22:09) Connect with Dr. Yen: Pandia Health Pandia Health Instagram Dr. Sophia Yen Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    How to Make an Impact as a Podcast Guest with Patrice Poltzer

    Play Episode Listen Later Jul 23, 2024 37:40


    “We're being bombarded all day with so much content and noise. “Please, please. I need your attention here, here, here.” You really have to learn to think about who's listening. Really ask yourself, what is the takeaway for the person listening? Why does that matter? And if you can't think of that, then you don't need to talk about it.” Patrice Poltzer is a storytelling and personal brand expert and the founder of Patrice Poltzer Creative, with more than a decade of experience transforming stories into engaging video content for top media and social platforms. An award-winning journalist and former Emmy-nominated Today Show producer, Patrice founded her agency in 2016. Her team, composed of former journalists, specializes in crafting compelling video narratives and strategies for businesses of all sizes. Her mission is to empower brands by harnessing the power of storytelling to enhance their impact, foster deeper audience connections, and drive increased sales and awareness through expertly produced video content. Tune in and hear our conversation with Patrice about telling your story in a way that makes an impact, how to be authentic and vulnerable in an interview, and keeping your audience engaged longer. What we talk about:   How to make an impact out of the gate as a podcast guest (05:15) What to focus on to make your story impactful (09:45) 99% of the people listening to a podcast won't know the guest—they're there for the topic (13:17) Leveraging your own personal story (18:16) Limiting the amount of time that you talk about yourself as a guest (26:12) Connect with Patrice: @patricepoltzer on IG  Patrice Poltzer Creative Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    How to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal

    Play Episode Listen Later Jul 16, 2024 35:42


    “In the beginning, if you don't have a team or a system or community around you, it's very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you're never alone. Or, if you feel alone, there are ways to get out of that.” When trademark attorney Lauren Bercuson began the process of founding her own boutique firm, she quickly learned just how lonely and intimidating the process could be. Now, Lauren is the founder of Storylock Legal where she helps entrepreneurs navigate the complexities of intellectual property. At Storylock Legal, Lauren uses her unique blend of legal expertise and creative talent as the foundation of her company. Her dedication to providing honest, ethical guidance and personalized attention has helped her build strong relationships with a diverse clientele from startup business owners to creatives of all kinds. Tune in and hear how Lauren balances being an Entreprenista with family life, the power of joining a community of founders, and her early lessons on founding her own firm. What we talk about:   The difference between a trademark and copyright (04:30) Knowing when the right time is to file a trademark or copyright (07:22) As an entrepreneur,  you're never alone… even if it feels that way (10:57) Lauren's children's book reviews (15:18) The power of the community you can find in a book club (21:23) The resources Lauren offers for budding Entreprenistas (23:31) Connect with Lauren: Storylock Legal Instagram LinkedIn Happily Ever Elephants on Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    How Leyla Bilali is Building a Holistic Fertility Brand

    Play Episode Listen Later Jul 9, 2024 31:19


    “One big thing that sets us apart from other people in [the fertility] space is that we are a team of medical professionals and it's all within our scope of practice to guide you through these things.” After a decade at one of New York City's top fertility clinics, Leyla Bilali was approached by one of her previous patients with a business plan for a company designed to cater holistically to those going through the IVF process. Today, Leyla is the co-founder and Chief Clinical Officer of Dandi Fertility, a company revolutionizing fertility care through personalized support and education. With a background as a pediatric nurse and extensive experience in fertility treatment, Leyla offers empathetic, hands-on guidance to her patients. As a fertility patient herself, she also brings a unique insight and warmth to her practice. With Dandi, Leyla's mission is to manage expectations and provide comprehensive care, ensuring the best outcomes and happy patients. Tune in and hear our conversation with Leyla about being a 24/7 patient concierge, the challenges the company experienced during the fundraising process, and how her personal experience as a fertility patient continues to influence her work at Dandi. What we talk about:   Recharging after a triggering experience (07:26) How Dandi provides life-changing support for patients in many different circumstances (09:32) Dandi's services are available nation-wide (12:53) Dandi kits make the perfect gift for a loved one undergoing fertility treatments (13:25) The company's strategy to build name recognition (16:05)  Connect with Leyla: Instagram Dandi Fertility Dandi Fertility Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    How Shannon Weinstein is Making Financial Literacy Relatable for Entrepreneurs

    Play Episode Listen Later Jul 2, 2024 35:15


    “Commit yourself to the discipline and the habit of tracking what is going on. If you're doing that, you are already 10,000 steps ahead of any other business owner who does nothing. If you take this all or nothing approach of, ‘I can't afford a CPA, can't afford a bookkeeper, I can't afford to outsource this yet.' Guess whose job it is? It's yours to figure out how to do a version of it that you can actually incorporate into your habits.” After a career spent working in Big Four accounting and corporate America, Shannon Weinstein was tired of her deliverables ending up in someone's dumpster. She realized that what she really wanted to do was serve small business owners to make a real impact in people's lives. Today, Shannon is the president and fractional CFO of Keep What You Earn, a company for growth-minded business owners looking to scale or sell their business. Shannon also hosts the Keep What You Earn podcast, where she transforms financial information into a source of inspiration and a whole lot of fun. With 13 years of experience in Big Four and corporate finance, she excels in making financial topics approachable and relatable. Her mission is to empower small business owners by simplifying financial concepts and proving that understanding your numbers can be both fun and transformative. Shannon is also a financial literacy advocate, junior achievement donor, and volunteer, and a sought-after speaker for entrepreneur communities. Tune in and hear our conversation with Shannon about making the leap from the corporate world to entrepreneurship, CPAs vs CFOs, and what the ideal schedule looks like for a new entrepreneur What we talk about:   You don't work for your clients, you work with your clients (04:02) Why it's so important to track business income and expenses (06:23) Taking a creative approach with clients (12:34) Notes from the corporate world on what NOT to do in business (15:14) The legacy that Shannon's dad left with her (18:01) Connect with Shannon: Keep What You Earn Keep What You Earn Podcast Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    How Amy Bartko Became a Leading PR Expert for Family Products

    Play Episode Listen Later Jun 25, 2024 35:01


    “A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.” Amy Roberson was climbing the corporate ladder when she realized that being gone for 12 hours a day and having a nanny raise her young son just wasn't the life she wanted for herself… And that's when she quit her role in medical sales and started her entrepreneurial journey—and she hasn't looked back since. Today, Amy is the founder of Chatterbox, a public relations and marketing agency. As a seasoned PR professional and juvenile brand expert, Amy shines in building brands and promoting products for families from pregnancy through childhood. With over 25 years of strategic communications experience, she has a profound understanding of how to engage busy parents effectively. Her agency has successfully placed clients in top media outlets, enhancing their visibility and credibility. Amy's passion for her work and her clients is evident in every campaign and strategy she develops. Tune in and hear our conversation with Amy about making the decision to jump into entrepreneurship as a mom, the importance of a good PR strategy, and the power of embracing yourself as an expert in your field.  What we talk about:   Leaning into your superpower (05:44) Helping brands stand out in a crowded marketplace (08:16) Why every business needs to make time for PR (15:36) Influencer marketing (17:52) Gifting products to gain exposure (21:58) Connect with Amy: LinkedIn Chatterbox Website Chatterbox Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    How Leslie Roberson Became a Leader in Inclusive Beauty Retail

    Play Episode Listen Later Jun 18, 2024 33:41


    “I became hyper detailed on the processes and how the business should run. Any good business, this should be the baseline. Nothing else, like this is it. How does your business run without you? My team understands that everyone's on board, so they just move through the system systematically. And so if they have any questions, they pop their head up, ‘Hey, I wasn't able to find this,' someone can redirect them.” When Leslie Roberson decided to found a new business, she never set out to change the landscape of Black beauty supply stores. However, after mulling the idea over, she realized she might just be the perfect person to help fill that gap. Today, Leslie is the CEO and founder of B.B.C.—formerly the Black Beauty Collective—a premier beauty retail store and online marketplace for inclusive clean beauty. Leslie has leveraged her corporate recruiting experience at organizations like Meta and Wayfair and has championed over 50 diverse beauty brands that cater to the unique needs of women. Her efforts have led to B.B.C.'s expansion and highlighted her commitment to diversity and community support. Leslie's work transcends retail, fostering a movement towards greater inclusivity and representation in the beauty industry. Tune in and hear our conversation with Leslie about creating a business based on the lack of representation she saw in the beauty industry, finding employees that align with the company culture, and the criteria she uses when selecting brands for her marketplace. What we talk about:   The risks and rewards of opening a brick and mortar shop (07:25) The most challenging part of opening two stores within a year (11:42) Why it's so important to be able to trust your team (15:54) B.B.C. founders are expected to do their own marketing while Leslie is there to drive customers to the store (23:40) Connect with Leslie: Instagram B.B.C. on Instagram Shop B,B.C. Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    How Marina Khidekel Built Hugimals World from a Personal Need to a Household Name

    Play Episode Listen Later Jun 11, 2024 32:03


    “Everybody has an unfair advantage. Use it. It could be an expertise that you have, that could be contacts you have in an industry that's adjacent to the industry of your startup or can help your startup—use that. When Marina Khidekel started her search for a solution to her nighttime anxiety, she turned to weighted blankets to aid her bedtime routine. After trying multiple options on the market, she failed to find one that fit her needs. That's when she took matters into her own hands, creating a line of weighted products to help people just like her. Today, Marina is the founder and CEO of Hugimals World, an award-winning line of weighted stuffed animals that have redefined comfort and self-care for adults and kids alike.  Marina's journey from health and wellness journalist to entrepreneur began with her search for a non-restrictive solution to nighttime anxiety. With her experience as Deputy Editor at Women's Health and Chief Content Officer at Thrive Global, Marina has infused her expertise into every aspect of Hugimals World, ensuring that her products not only provide comfort but also integrate seamlessly into living spaces, reflecting her commitment to promoting well-being through innovative design.  Tune in and hear our conversation with Marina about the original inspiration behind Hugimals, her experience with her newfound entrepreneurship, and Hugimals' recent partnership with Mariska Hargitay's Joyful Heart Foundation.  What we talk about:   The research that went into creating Hugimals (04:11) Licensing a product (07:59) Creating brand name recognition and why it's so important (12:16) All founders have the superpower to do their own press (14:51) The science behind deep touch pressure that makes weighted products so effective (18:58) Connect with Marina: Instagram Hugimals World Hugimals on Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Building a 50,000+ Community While Navigating Postpartum Challenges

    Play Episode Listen Later Jun 4, 2024 30:58


    "I really care about people and I really care to see people thrive in communities where they feel welcomed." Amanda Smith is the Founder & CEO of Dallas Girl Gang, a 50,000 plus global community of engaged women connecting in career, business, and life. Amanda, a former elementary music teacher, has grown Dallas Girl Gang from a simple Facebook group into a thriving platform offering events, mentorship, and support for women worldwide. Her initiative, "You Can Sit With Us ," embodies her commitment to inclusivity and empowerment, fostering collaborations with brands like Athleta and Bumble. Amanda's journey from seeking connection to creating a vast network for women showcases her expertise in community building and authentic marketing. What we talked about:   The inspiration behind her business, Dallas Girl Gang (01:12.83): How Amanda grew her community and her initial marketing strategies (02:42.526) Her approach to monetizing her community (11:07.422) Balancing business and motherhood (16:27.646) Details about her upcoming Boss Vision Conference (24:09.214) Connect with Amanda: Amanda's Instagram Dallas Girl Gang Website Boss Vision Conference Website Dallas Girl Gang Instagram Boss Vision Conference Instagram

    Chef Joanne Thomas on Transforming Her Passion into A Culinary Business

    Play Episode Listen Later May 28, 2024 31:32


    “I didn't realize that it was my gift. I know it was something that I enjoyed and it's something that I loved, but I didn't learn that it was my gift until I got into my 30s.” As a young girl, Joanne Thomas used her Easy-Bake Oven to make the best light-bulb-baked brownies that anyone had ever tasted—but it took her decades to realize that the culinary arts were her true calling. Today, Joanne is a former Marine and an international travel chef and caterer who transformed her passion for hospitality into a thriving culinary business. As the founder of Serenity Catering, Joanne has catered everything from intimate dinners to grand weddings and offers a range of services, including virtual cooking classes and private chef dinners worldwide. Her journey from line cook to corporate chef consultant and now entrepreneur reflects her dedication to culinary excellence, believing in the power of hospitality to open doors and warm hearts. Joanne's mission is to create unforgettable experiences through food, making her purpose not just a job, but a calling. Tune in and hear our conversation with Joanne about the importance of honing hospitality skills, watching and cultivating your children's gifts, and what it really takes to be an entrepreneur. What we talk about:   Joanne learned her passion for food from her mom (02:31) How her time in the Marine Corps influenced Joanne (05:47) Adjusting and finding your passion after a big career switch (08:34) Creating retail products (12:39) Marketing strategies to attract new catering clients (15:57) Connect with Joanne: Website  Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Transforming E-commerce Brands with Data-Driven Email Marketing with Shlesha Pandey

    Play Episode Listen Later May 21, 2024 31:04


    “I've tried so many things, I've been in the feast and famine cycle. First you struggle to get clients or customers and then you struggle with your marketing to keep up with that. It's never ending. There's always something to do and it's important to take a pause and step back and look at how far you've come. So, I'm always grateful for how far I've come rather than being so fixated on ‘Why can't I get there.'” From a young age, Shlesha Pandey loved to write stories and publish them online. After growing a significant audience, she began to realize that she could monetize her skill without taking the traditional route. Today, Shlesha is the CEO and chief strategist of EcomRevolutionX, a copywriting and email marketing agency dedicated to transforming e-commerce brands. She's leveraged more than seven years of expertise to masterfully blend strategy with creativity, driving significant revenue growth for her clients. Her firm specializes in advanced data driven email campaigns that have consistently delivered over 500% growth for clients by enhancing engagement and conversion rates. Highly skilled in multiple platforms, Shlesha's leadership is empowering ecommerce businesses to thrive in the digital landscape. Tune in and listen as Shlesha gives us a crash course on email marketing. You'll also hear Shlesha's advice about designing email marketing campaigns, tailoring your call-to-action to your audience, and building customer trust. What we talk about:   Copywriting from a data-driven perspective (04:16) Selling to a smarter audience (08:49) How to stay out of the spam folder (12:08) Keep your email list small (14:36) The key to digital marketing success: don't overthink it (22:17) Connect with Shlesha: Instagram EcomRevolutionX LinkedIn Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    Conquering Financial Trauma with Alejandra Rojas

    Play Episode Listen Later May 14, 2024 32:56


    “We learn the financial services, we learn what is in that system. We don't learn about our relationship with money. We don't learn about our relationship with success. We didn't learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy that you want. But if you're lacking this other part, it's never going to work.” Alejandra Rojas is an Entreprenista League member and a finance professional who specialized in financial trauma. Alejandra's interest in finance started at a young age when she would help her parents, who were both accountants, with their work. She then went on to earn a specialized diploma in Bookkeeping in high school before going on to receive a Bachelor's degree in International Banking and Finance. Her business, The Money Mindset Hub, was created to guide women entrepreneurs towards financial freedom.  Listen in to our interview with Alejandra to hear how she defines financial trauma, the creation of the M.E.S.S. method, her strategy for guiding clients, and a whole lot more! What we talk about:   The inspiration behind Alejandra's business (2:49) What many people who work in finance struggle with (8:19) The “Money Story” of one of Alejandra's clients (15:06) How potential clients can engage with Alejandra (21:56) Connect with Alejandra: Website The Money Mindset Hub Website The Money Mindset Guide The Money Mindset Podcast Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    Cultivating Change with Sustainable Tableware with Pallavi Pande

    Play Episode Listen Later May 7, 2024 33:56


    “Everything started because somebody started it. Somebody felt that need, ‘Okay, this is not there. Let me take care of this and let me contribute the way I can.' Of course we can't conquer the world—we're not capable. But we can all do our part and contribute in some ways and we have to start because I believe doing is powerful… because not doing is not.” Growing up in India, Pallavi Pande spent her childhood eating her meals off of banana leaves—a memory she cherished so much that she wanted to share it with her children… and the rest of the world. Today, Pallavi is a BIPOC mompreneur and founder of Dtocs, a company that crafts sustainable single use tableware from fallen palm leaves. Recognizing the environmental impact of traditional disposable tableware, Pallavi drew from her Indian heritage and established Dtocs in 2019 to offer a greener alternative for both households and events. Beyond her innovative products, Pallavi is deeply committed to social causes, leveraging Dtocs to support community upliftment, women's empowerment, and education for underserved children. Dtocs stands in a testament to Pilates dedication, not only to offering a sustainable dining alternative, but also to making a meaningful impact on society, one palm leaf plate at a time. Tune in and hear our conversation with Pallavi about building a seven figure brand, using Amazon to scale her business, and how she makes sure to prioritize flexibility and independence.  What we talk about:   Pallavi's 3 P's: party, planet, people (03:14) Managing a supply chain during the pandemic (08:13) Pallavi's advice for fellow BIPOC female entrepreneurs (14:24) The importance of community for entrepreneurs (16:07) Experimenting with marketing and ads (20:13) Non-dilutive grants (22:09) Connect with Pallavi: LinkedIn Instagram Dtocs Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Elevating Your Brand's Media Presence with Nicole Pearl

    Play Episode Listen Later Apr 30, 2024 31:13


    “Just because you don't know people, just because you don't have the budget,  just because you don't know anything about the media space doesn't mean that you aren't valued and that you shouldn't put your foot in the door.” When Nicole Pearl Kaplan joined Clubhouse, she was incensed by the advice 'quote unquote experts' were giving to small business owners, which led her to realize she had valuable expertise to offer. As a former national magazine beauty editor and seasoned TV beauty and style expert, Nicole has evolved into a PR and media strategist. Through her consultancy, she empowers small businesses and creatives, guiding them through the complexities of media engagement and brand elevation. Her two decades of experience combined with insider knowledge and strategic insights are pivotal in securing top-tier media coverage, enhancing brand visibility, and driving sales growth for her clients. Tune in and hear how Nicole went from regional TV segments to becoming an on-air expert for the Today Show, her early career experiences reminiscent of 'The Devil Wears Prada,' and her dedication to helping those who need assistance in gaining media visibility. What we talk about:   Networking and finding key relationships (05:20) Progress over perfection (10:28) Effectively organizing a tight budget (14:06) Misconceptions about pitching to media (18:21) The impact of AI on the PR and media landscape (20:43) Connect with Nicole: Instagram Website Join 5 Days to Free Press Course Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Making Your Brand Magnetic with Mariana Henninger

    Play Episode Listen Later Apr 23, 2024 38:56


    “The responses that I had to my intro post inside of Entreprenista pales in comparison to all of these other networks that I've introduced myself in. I've met so many wonderful women there. And that is part of my marketing strategy, is that every week I have a consistent amount of time that I invest in these groups… Investing in those relationships has paid off immensely.” Mariana Henninger had a highly successful career in filmmaking but she considered herself a “closeted entrepreneur” until 2022, when she realized that there was an opportunity to capitalize on her brand of creating emotional connection through storytelling. Mariana is an Emmy award winning documentarian with over 15 years of experience, having worked in major media outlets including NBC, The Today Show and The New York Times. With a deep passion for visually compelling personal and intimate storytelling, Mariana has turned her talents to the digital realm helping entrepreneurs forge powerful emotional connections through brand videos. As the founder and CEO of Brand Magnetic, she specializes in crafting singular two to four minute videos that build trust faster and significantly accelerate the sales process for entrepreneurs. Tune in and hear what Mariana told us about the truth about cliche buzzwords, how her journalism background informs Brand Magnetic, and the importance of spending time networking in the right circles.   What we talk about:   Building a scalable company (04:48) Identifying a gap and filling it (12:40) Reaching a target audience (17:50) A slow build is a solid build (19:36) The importance of telling the story of a business (29:58)   Connect with Mariana: Instagram Brand Magnetic Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Shaping the Future of Media Production with Lena Jenkins-Smith

    Play Episode Listen Later Apr 16, 2024 34:47


    “As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn't know what the job entails.” When Lena Jenkins-Smith decided to make a major pivot in her entertainment career, she knew she would have to overcome her intimidation and focus her determination. Lena is an Emmy nominated executive producer with an impressive 18 year resume in the entertainment industry. She's collaborated with some of Hollywood's most elite figures in the comedy world and is also the president and executive producer of Goldstrand Media, a company leading in film, television and music production, where her focus is in transforming creative visions into reality with her guidance and expertise. Tune in and hear what Lena's many varied roles have taught her, how she honed her leadership skills, and her approach to building and leveraging a professional network.  What we talk about:   Lena's experience being a woman in a male dominated industry (04:18) How Lena uses the skills she learned as a teacher (06:59) Cultivating a wholesome team culture (11:31) An Emmy nomination changed Lena's career (16:28) Maintaining work-life balance (22:23) Connect with Lena: Instagram LinkedIn Website Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Making a Marketing Impact with Lindsey Breitwieser

    Play Episode Listen Later Apr 9, 2024 32:39


    “We don't have to do a million things, we just have to do the right things. We often feel like ‘I don't have a big budget to spend on ads and that's why I'm not successful.' We're chasing all of these different marketing tactics… In truth, we don't actually need to be doing that much.” Lindsey Breitwieser spent nearly a decade of her career in marketing working in-house for international agencies, but after starting a family, she realized it was time to find a solution to feeling chained to her desk. Now, Lindsey is the founder of The CMO Lab, a boutique marketing consulting company that delivers top tier marketing strategy and leadership to burgeoning and established B2M and service based businesses. With more than 15 years of experience with high revenue brands and global ad agencies, Lindsey acts as a fractional Chief Marketing Officer to guide entrepreneurs through the complexities of marketing in order to foster growth and mitigate burnout. Established in 2021, The CMO Lab realizes Lindsay's vision of providing expert marketing guidance for businesses at pivotal stages, equipping entrepreneurs for sustainable growth and long term success.  Tune in and hear Lindsey's advice on when it's time to outsource your marketing strategy, the importance of taking a holistic marketing approach, and how she leverages data to make an impact.  What we talk about:   The benefits of having a CMO in your business (03:30) Lindsey's “a-ha!” moment realizing the need for a service like hers (07:12) Finding marketing clarity (11:51) Focused marketing strategy (13:06) When it comes to marketing, you win or learn—you never lose (18:16) Exactly how The CMO Lab functions (20:29) Connect with Lindsey: LinkedIn The CMO Lab Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Transforming Your Mindset Through Hypnosis & NLP with Billé Frazier

    Play Episode Listen Later Apr 2, 2024 29:04


    “You know, it hurts. Nobody likes rejection and somebody didn't like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that's a large part of what I try to impart to my clients, too, when I'm working with them.” After Billé Frazier was laid off from what she believed to be her “dream job,” she decided to take it as a sign from above that it was time to turn her side hustle into a full time career. Today, Billé is a keynote speaker, an author, and the founder of Follow the LeadHer, a coaching agency aimed at empowering women to align with their authentic selves beyond societal expectations. With over 20 years of experience in human resources,  Billé has honed her skills in transformational change, conflict resolution, and diversity and inclusion. In her work with Follow the LeadHer, Billé uses Neuro Linguistic Programming to help clients overcome negative thoughts and limiting behaviors in order to foster a life of authenticity and purpose. Tune in and hear Billé explain why we should start incorporating NLP into our lives, the lessons she's learned about marketing Follow the LeadHer, and what she considers her biggest business win to date. What we talk about:   After being laid off, Billé allowed herself a brief pity party—then it was time to get back to work (03:58) The process of using hypnosis to make our minds work in our favor (07:28) Billé's favorite marketing tools (19:21) The biggest challenge Billé has faced in building her business (22:11) Connect with Billé: Instagram Website Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    Demystifying the Health Insurance Industry with Dr. Noor Ali

    Play Episode Listen Later Mar 26, 2024 34:43


    “Show up dressed as your next level self. So, whoever that ‘her' is that you're projecting—whether that's five years or 10 years—show up as her. Embodying her, not just dressed as her… Proving to yourself like, ‘Hey, I just did it 10 years before I thought that I could do it.'” When Dr. Noor Ali moved back to the US after completing her medical training and starting her career as a surgeon in Bangladesh, she found herself unable to continue practicing medicine—and she felt like she'd completely lost her identity. Nearly a decade later, Noor has pivoted her career from medicine to health insurance expert, leading her own consulting practice in Tampa, Florida. Drawing upon her medical education and training, Noor dedicates herself to empowering female founders by demystifying health insurance and guiding them through the complexities of the industry.  By connecting her clients with accessible and effective plans that work for their unique lives and businesses, she ensures that they feel secure and confident in their coverage.  Tune in and hear how Noor remains committed to her medical roots despite her busy schedule and why she prioritizes volunteering her time and services any chance she gets. What we talk about:   Dr. Noor's current business came from her biggest struggle (02:05) How Dr. Noor recovered from the toughest professional set back of her life (06:47) The red tape and bureaucracy of the US health insurance industry (09:37) Cookie cutter insurance plans don't make anyone happy (12:05) Dr. Noor's favorite success story (16:40) Long-term business goals (21:30) Connect with Dr. Noor: Website LinkedIn Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    How to Legally Protect Your Business with Lauren Bercuson

    Play Episode Listen Later Mar 19, 2024 35:42


    “In the beginning, if you don't have a team or a system or community around you, it's very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you're never alone. Or, if you feel alone, there are ways to get out of that.” When trademark attorney Lauren Bercuson began the process of founding her own boutique firm, she quickly learned just how lonely and intimidating the process could be. Now, Lauren is the founder of Storylock Legal where she helps entrepreneurs navigate the complexities of intellectual property. At Storylock Legal, Lauren uses her unique blend of legal expertise and creative talent as the foundation of her company. Her dedication to providing honest, ethical guidance and personalized attention has helped her build strong relationships with a diverse clientele from startup business owners to creatives of all kinds. Tune in and hear how Lauren balances being an Entreprenista with family life, the power of joining a community of founders, and her early lessons on founding her own firm. What we talk about:   The difference between a trademark and copyright (04:30) Knowing when the right time is to file a trademark or copyright (07:22) As an entrepreneur,  you're never alone… even if it feels that way (10:57) Lauren's children's book reviews (15:18) The power of the community you can find in a book club (21:23) The resources Lauren offers for budding Entreprenistas (23:31) Connect with Lauren: Storylock Legal Instagram LinkedIn Happily Ever Elephants on Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Formulating Beauty Business Success with Emilie Mascarell

    Play Episode Listen Later Mar 12, 2024 31:13


    “It's a crowded space. It's expensive. It takes time. And not everybody is an overnight success. So, I think it's important to know how to play with the rules of the game and how to set yourself in a way that is really going to differentiate you and… is going to serve you. I want to make sure that your formulation, that your packaging, that anything you develop is aligned with your vision.” When Emilie Mascarell first started at cult fragrance powerhouse Le Labo, they were still a small start up with just a handful of stores worldwide. After a decade growing with the company and through their acquisition by Estee Lauder, she found herself nostalgic for those early growth stages of a beauty company. Now, Emilie is the founder and CEO of Emilie Consulting, a firm specializing in removing the secrecy in fragrance and beauty product development and setting new brands up for success. Today, she collaborates closely with brands to bring their unique vision to life, ensuring that every product receives the attention it deserves to lead it towards market success through her personalized approach. Tune in and hear our conversation with Emilie about transforming a girlhood passion into a lifelong career, how sitting down with NASDAQ has boosted her brand, and her approach to product development and strategy within her own business.  What we talk about:   Transitioning from a full time role into consulting (06:26) Gaining visibility while avoiding overexposure (07:46) Always starting with a brief (10:10) The process of approving a scent or formula (16:12) Nose fatigue (17:32) Emilie's favorite success story (18:49) Connect with Emilie: LinkedIn Emilie Consulting Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    Training to Sell with Candice D'Angelo

    Play Episode Listen Later Mar 5, 2024 37:09


    “We really have to get into this mindset of, ‘Maybe I'm not the best at sales, but I'm doing my best.' I'm going to get better every conversation I have. I'm going to learn with every conversation that I have. We're going to get better with every single call.” Candice D'Angelo spent the first year of her corporate career having doors slammed in her face and getting fired—six times! Though she eventually found some success, the experience made her realize how little interest she had in playing the big business game. That's when she became a corporate drop out and made it her mission to bring her skill set to the world of entrepreneurship. In 2018, Candice founded The Selling Lab in response to the need for a collective space dedicated to women seeking sales support to grow their self-made businesses. Today, we're chatting with Candice about all things sales, what it's like to work with her one-on-one, and how to avoid many solopreneurs' biggest mistakes. What we talk about:   Sales is all about relationships (05:45) Where the future of sales training is headed (08:27) Follow up is the backbone of successful sales (10:51) How Candice balances the demands of running two businesses with her family life (12:40) Candice's two favorite business tools that keep her and her team on track (24:12) Connect with Candice: LinkedIn The Selling Lab Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    Relationship and Network-Building Tips with Stephanie and Carlyn

    Play Episode Listen Later Feb 27, 2024 18:39


    “You don't need to always feel like you have to belong to six or seven networking relationship groups that account for thousands and thousands of members. As I always say, go narrow and deep.” -Carlyn  Hey Entreprenistas! It's Stephanie and Carlyn here and we're talking about some of our favorite relationship and network-building tips. We're covering all you need to know about networking as an introvert, the power of breakout groups, and utilizing your social platforms to support relationship building.  What we talk about:   Managing energy during network events (02:22) Debunking ‘networking' as a dirty word (03:49) Prioritizing the quality of networking groups over quantity (06:59) The importance of celebrating our wins (10:32) Our incredible guest speaker lineup for our Entreprenista Founders Weekend (11:41) Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Pitching Yourself and Finding Your Voice with Brianna Ruelas

    Play Episode Listen Later Feb 20, 2024 37:19


    “I see that a lot of these young women are struggling to feel like their impact matters and I really want to create something that incorporates my own stories, my own journey, to show them that our choices matter. But more importantly, that they matter, and that everything they bring to the table is significant and meaningful.” When Brianna Ruelas and her husband were thrust into entrepreneurship overnight, she had little choice but to fully embrace the multiple hats she was now wearing. A decade on, Brianna is now a multifaceted entreprenista who helps women in business bring their big ideas and vision to life while tapping into what lights them up so they can love the work that they do. In her keynotes, she integrates live performance and original music with her teaching to reinforce key concepts that ignite motivation, innovation, and performance. Today, we're chatting with Brianna about being CEO of Ruelas Music Group, passing down the entrepreneurial spirit to her kids, and the inspiration behind her books.  What we talk about:   Joining three startup businesses at once—while being a full time mom (06:32) Authoring a book is like having a very elaborate business card (12:57) The secret to landing speaking opportunities (17:57) It's okay to have multiple streams of income while you're building your business (24:24) Brianna's American Idol experience (27:01) Connect with Brianna:  Website On Spotify Instagram Books by Brianna Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    The Finishing Touch with Stephanie Purzycki

    Play Episode Listen Later Feb 13, 2024 28:46


    “I time block and I say, ‘This is going to be the time specific to managing the business.' Being able to manage my time correctly and know when I'm doing what. In this post COVID era where we're all working remotely, being able to connect face to face is also important. So, our weekly zoom calls, those are important to stay connected and really understand what everybody else is working on.”  As a new mom, Stephanie Purzycki found herself on an endless string of playdates with her little one at different homes, but everyone seemed to have the same question. Whenever a new friend found out that she was an interior designer, they inevitably started to ask for her design advice. Now, five years later, Stephanie is the co-founder and CEO of The Finish, a design company with an on-demand platform that pairs clients with interior designers. The Finish's focus is on accessible in-home, in-person design with seasoned professionals.  Today, we're chatting with Stephanie about those playdates that came to inspire The Finish, some of the most important business tools in her arsenal, and how her company decides what locations to expand to.  What we talk about:   Entrepreneurship is 24/7 (07:27) Successfully scaling a business is dependent on trusted relationships (08:42) Time management is the key to entrepreneurship (10:06) Expanding and marketing to different markets (14:45) Stephanie's design advice (16:27) Why The Finish practices budget accessibility and price transparency (17:28) Connect with Stephanie:  LinkedIn The Finish Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    Revisit: Keys to Maximizing Online Visibility with Kristina Bartold

    Play Episode Listen Later Feb 6, 2024 31:51


    Kristina Bartold has successfully built a career through creating community online and bringing people together. She learned that as an entrepreneur, showing up in these spaces authentically is key to connecting and building resonance with your target audience. As many small business owners often struggle to tap into the spaces that will offer them the most long-term growth, Kristina and her team offer insightful guidance for finding their online home.  In today's episode, we sit down with Kristina Bartold, CEO of The Social Snippet, a social media and podcasting agency that helps entrepreneurs and small businesses grow online communities. She shares tips for how to make sales via Instagram, methods for maximizing calls to action, how her company utilizes done-for-you social media, shares her story of navigating the social media landscape, and much more!  This week on Startups in Stillettos:  Kristina shares the mission behind The Social Snippet (2:57)  Kristina talks to key to online visibility and what to remember when posting (4:34) Jessica shares a story about behind-the-scenes of entrepreneurial life (5:46)  Kristina discusses ways to maximize calls to action using stories or reels (7:41)  Why its important to let your community show up for you (13:21)  Kristina shares her journey since leaving her corporate job (16:56)  Kristina explains why consistency is the hottest trend right now (18:50) Kristina shares her favorite tools for business and social media (21:29) Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can't wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Connect with me on Instagram @stephjillcartin and @entreprenistas and send me a DM and introduce yourself! I can't wait to learn more about you and your business. Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You'll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can't wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week's episode of The Entreprenista Podcast – the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don't forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here.  

    Revisit: Building a Subscription Business from the Ground Up with Marnie Madras

    Play Episode Listen Later Jan 30, 2024 31:36


    As the mother to four children under the age of 10, Marnie will tell you herself; she loved being pregnant. So much so she couldn't bear the idea that there were Mothers out there struggling with their pregnancies and failing to find the support they needed that solely focused on them. Marnie recognized the challenge in this, as she recalls feeling like she was losing her identity as she further transitioned into motherhood. Supporting women through this transition and shaking up the way women truly experience pregnancy is what Marnie has dedicated herself to in the building of her company.  In today's episode, we sit down with Marnie Madras, founder, and CEO of Rumbly, a modern DTC pregnancy lifestyle wellness brand that helps women navigate the transition to motherhood while bringing more joy to the overall experience. She shares with us how they accomplish this through a monthly subscription and stand-alone themed boxes, her process of bringing her vision into creation, how the search for a co-founder held her back, the key to outsourcing for your business, and so much more!   This week on Startups in Stilettos:   Meet Marnie (2:56)  How Marnie came up with the idea for her business (3:29)  Marnie's process of bringing Rumbly into creation (7:14) What held Marnie back from getting started (8:59)  The benefits of outsourcing for what you already know (12:32) Marnie explains her subscription model (14:24) Matrescence and the process of losing your identity in the journey to motherhood (18:54) Marnie discusses the shift in the conversation around pregnancy (21:34) Stephanie and Jess talk establishing your business on new platforms (24:55)   Join us for Entreprenista Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can't wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.  Connect with me on Instagram @stephjillcartin and @entreprenistas and send me a DM and introduce yourself! I can't wait to learn more about you and your business. Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You'll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can't wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week's episode of The Entreprenista Podcast – the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don't forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here.  

    Making the Bed with Ruby Russell

    Play Episode Listen Later Jan 23, 2024 34:04


    “I've had a few setbacks. One was our first [launch in] March 2020. And guess what? The world shut down. And so I tried again on March the 13th 2023. I was at the London Stock Exchange when, guess what? That was the day that Silicon Valley crashed. So, all you can do is laugh it off and move forward. You don't cry over spilt milk.” When Ruby Russell's partner suffered a back injury that left him unable to make the bed, she was inspired to design a product that would significantly simplify the daily chores for those with disabilities. Ruby is now the founder and CEO of RR Distinctive Beddings, a revolutionary bedding company aiming to combine luxury with accessibility and to take the complexity out of making the bed. With her two patents, Befitted Bedding and Stay Put Bedding, she is changing how we sleep. Today, we're chatting with Ruby about the personal inspiration behind her inventions, designing a product with a particular consumer in mind, and her strategy to garner more visibility for her inventions. What we talk about:   Using a personal disability to achieve greater good (02:47) The process of securing a patent (08:11) Why product variety is key (11:38) Ruby's experience bootstrapping without investors (18:47) How Befitted is expanding their product line (21:35) Connect with Ruby:  LinkedIn Befitted Bedding Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Certifying Your Company with Heather Cox

    Play Episode Listen Later Jan 16, 2024 34:47


    “If you don't have the time or money to do it once, you definitely do not have the time or money to do it twice—so make sure you outsource to experts the first time.” When Heather Cox was pregnant with her first baby, she knew continuing to work was a non-negotiable—she just wasn't sure what, exactly, that would look like after her little one arrived. Now, 15 years and five kids later, Heather is the co-founder and president of Certify My Company,  a service that facilitates diversity certifications for women, ethnic minority, LGBT, veteran, service disabled veteran, and disability owned businesses so that owners can put their time and energy into what matters most. With CMC, Heather and her co-founder have created the national leader in transforming Fortune 1000 supplier diversity programs into profit centers. Today, we sit down with Heather to talk about the importance of raising independent children, the process behind getting a diversity certification through CMC, and the importance of leveraging your diversity certification once you receive it.  What we talk about:   Early rising can be a key to success (03:33) Your time is a nonrenewable resource (06:54) Business owners should prioritize applying for a diversity certification (14:31) Organizing and building out an in-person calendar (17:24) A real life example of how diversity certification can transform a business (22:07) Connect with Heather:  Certify My Company LinkedIn Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Finding Your Ultimate Purpose with Harli Gawronski

    Play Episode Listen Later Jan 9, 2024 31:31


    “You're always focused on the big goal, and you don't celebrate the little wins in between. And that is so important. And for me, it's something that I had to learn, was to celebrate the little wins in between—because that's what keeps you going to the ultimate goal.”  Harli Gawronski's eureka moment came to her during the COVID-19 pandemic: her true purpose was outside of corporate America. Though she had gained experience and knowledge as she made her way through the ranks, she realized that her voice wasn't being used to its fullest potential. Out of this period of self discovery, Harli's podcast was born. Inside the Bubble with Harli G was created for moms on-the-go and every day super women who excel at their 9-5s while nurturing their loved ones at home and contributing to their greater communities. Today, we're sitting down with Harli to talk about the inspiration for her podcast, the importance of real, purpose-driven self care, and focusing on the big goals.  What we talk about:   Crafting self-care time even in chaos (05:45) The importance of engagement and interaction (09:32) Setting an example for your kids (15:19) Mentorship can lead to greater success (18:49) Consistency is key (20:30) Connect with Harli:  Instagram Inside the Bubble with Harli G Inside the Bubble podcast Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!    Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    Founders Reflect on Major Milestones in 2023

    Play Episode Listen Later Jan 2, 2024 15:19


    Hey Entreprenistas! It's Stephanie here. Happy New Year! As we step into 2024, let's take a moment to reflect on and celebrate the outstanding achievements of some of the Entreprenista League members who visited us in 2023. This week on Startups in Stilettos, we hear from Courtlyn Jones, graphic designer, visual artist, and founder and CEO of The Design Database, about how she turned her vision into a reality by building her own website from start to finish. Right after, you'll hear from Karen Skinner, coach facilitator, co-founder, and CEO of Gimbal-Lean Practice Management Advisors, about the legal operations conference she led, which brought together nearly 500 people from over 60 countries.  Many exciting things await us in 2024; I can't wait to see where the thousands of new connections and collaborations will lead us this time.  Resources Mentioned: Aqua Notes Connect with Courtlyn:  Courtlyn's Instagram  Design Database Instagram  Website   Connect with Karen:  Website  Facebook Twitter Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders like you and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. For even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

    AI for Scaling Startups

    Play Episode Listen Later Dec 26, 2023 12:54


    Hey Entreprenistas! It's Stephanie here, and we are featuring some of our favorite conversations throughout December to help inspire and educate you with what you need to know to grow your businesses all 2024. This week on Startups in Stilettos, we'll hear about using AI to scale startups. Today, we start with the highlights of our conversation with Kara Venus, founder of Stella's Way Marketing, as she shares how she uses AI in her business and what attributes of AI you should consider for your business in 2024. Next, we revisit our conversation with Kristina Bartold, co-founder of The Social Snippet, on how to use AI for content repurposing. Finally, you'll hear my top tips on using AI and how we've been using it to enhance the Entreprenista community. So join us! Listen to the last episode of the year and learn how to use AI to trick gravity and grow your startup beyond your wildest dreams.  We talked about:  The importance of the human behind AI Why AI is the best tool for repurposing content How we've been using AI to enhance the Entreprenista Community AI isn't here to take anyone's job; it is here to help us get more things done Members of our Entreprenista League get access to live Office Hours with top founders who have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!  Connect with Kara Website Instagram  Connect with Kristina Social Snippet's Website Kristina's Instagram  Social Snippet's Instagram Facebook Linkedin   Build Your Digital Community Podcast Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders like you and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. For even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

    How Startup Founders Build Brand Recognition

    Play Episode Listen Later Dec 19, 2023 23:29


    Hello and Happy Holidays, Entrprenistas! It's Stephanie Cartin here, and as we wind down the year, we're bringing you a special treat. December is all about inspiration and education, guiding you through the essential lessons to elevate your business in 2024. This week, we're diving into the art of building brand recognition for startup founders. In this not-to-miss episode of Startups and Stilettos, my co-hosts and I, along with a stellar lineup of guests, unpack the mysteries and strategies behind establishing a solid brand presence. First, we have Kelsey Closs from Closs Creatives, who shares her insider tips on securing press for your business, emphasizing the power of platforms designed to help build out journalistic stories. She gives practical advice on pitching to journalists and building a compelling story without exhausting yourself. We then chat with Emily Paulsen, founder of Electric Collab, as she offers a unique perspective on branding, comparing business stages to TV show seasons. She provides insightful advice on when and how to invest in branding, ensuring that your brand reflects the quality of your work. Lastly, we're joined by Whitney Leigh of True Story PR, celebrating a decade in the business. Whitney sheds light on common PR misconceptions, emphasizing the importance of visibility in various forms. She also touches on the significance of aligning PR strategies with your business goals and timeline. Whether you're in your pilot season or gearing up for season six, this episode is packed with insights to help your brand shine.  Remember, it's not just about being seen; it's about being remembered! So, let's make 2024 the year your brand stands out in the crowded marketplace!   We talk about:  Press strategies and leveraging platforms like Help A Reporter Out (HARO)   Strategies for crafting pitches and balancing brevity with informative content  Developing and maintaining relationships with media professionals  The role of storytelling in PR  Presenting a compelling narrative that aligns with the journalist's audience and objective  The stages of business brand development and determining when to invest in branding  Personal Brand vs Business Brand  Conducting a brand audit  Misconceptions about PR  Media features and brand partnerships / The importance of brand visibility  Understanding the long-term nature of PR and learning to manage expectations about immediate results  Tips on integrating PR efforts with key business milestones and seasons.   Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!   Connect with Kelsey Closs  Linkedin   Website   Connect with Emily Paulsen  Email  Instagram  Connect with Whitney Leigh   Instagram  Website  True Story PR Podcast  Linkedin Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

    From Newborn To New Business

    Play Episode Listen Later Dec 12, 2023 15:58


    Hey Entreprenistas! It's Stephanie here and we are featuring some of our favorite conversations throughout the month of December to help inspire and educate you with what you really need to know to grow your businesses all 2024. This week on Startups in Stilettos, we're talking to founders in our Entreprenistas community who really went from newborn to new business. In today's episode, we first jump into a conversation with Pamela Packer, Founder of “Hustle Like A Mom”, as she shares how motherhood inspired her to pivot her career and start an interview series that later evolved into a larger business venture. After that, we hear from Jodi Klaristenfeld, creator of FLRRiSH, a support community for families of premature babies and children with special needs. Jodi talks about her own experiences with a premature child and the challenges of navigating the healthcare system, which led to the creation of her business. And then finally, we sit down with Marnie Madras, Founder of Rumbly, a subscription box service focused on pregnant women. She discusses how her positive pregnancy experience shaped her desire to build a company that helps support women through their pregnancy journey, gifting them an overall more positive transition into motherhood. So join us! As we say goodbye to 2023 and step into 2024, we're gifting you inspiring stories of resilience and innovation packed with actionable insight to fuel your entrepreneurial spirit.    We talked about:  Pivoting from a fulfilling career to the unknown of a new business venture Transforming the ambitions of your 20s into purposeful work in your 30s and so on  The strength that lies in shared experiences  Providing a network of support for parents with premature and developmentally challenged children  Celebrating and supporting women along the pregnancy journey  Empathy transforming into entrepreneurship    Identity loss and Postpartum Depression support     Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!  Connect with Pamela Packer   Website  Linkedin  Instagram Connect with Jodi Klaristenfeld  Website Instagram  Connect with Marnie Madras  Website  Linkedin  Instagram Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We're currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder's journey. You'll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week's episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

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