Podcasts about middle level

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Best podcasts about middle level

Latest podcast episodes about middle level

The Young CPA Success Show
Strategies for Developing Middle-Level Managers with Chris Williams

The Young CPA Success Show

Play Episode Listen Later Feb 26, 2024 60:48


“The key to managing effectively is to look at each person as an individual and find out what they're really good at.” – Chris WilliamsThe finer details of this episode:●Challenges faced by middle-level managers, such as the lack of adequate management education●Gap in emotional intelligence at middle-level management and the value of empathy in leadership●Transitioning from manager to managing managersEpisode resources:●       Summit Virtual CFO by Anders website: https://www.summitcpa.net/●       Email us with questions or if you'd like to be a guest on the show: youngcpasuccessshow@anderscpa.com●      We're hiring! Check out our open positions: https://www.summitcpa.net/career-opportunities●      https://clwill.com/

The NAESP Principal Podcast
Bringing New Strategies Into the School Year, Pt. 2

The NAESP Principal Podcast

Play Episode Listen Later Sep 7, 2023 14:50


In part two of our conversation on back-to-school approaches from NAESP's annual conference, Danny Bauer is joined by principals Carmen Maring, Ginny Gills, and Loren Brody to discuss more strategies for success as they begin their school year. Whether it's being present in their practice, emphasizing their own growth, or prioritizing the right kinds of work, they have plenty to share with one another and their fellow school leaders. Carmen Maring, Ed.D. is principal of Gull Lake Middle School in Richland, Michigan, and serves as the NAESP Director at Large, Middle-Level. Ginny Gills is principal of Cumberland County Elementary School in Cumberland, Virginia, and serves on the Virginia Association of Elementary School Principals Board of Directors. Loren Brody serves as an elementary school principal in Alexandria, Virginia. Danny Bauer is a principal retention development expert, best-selling author, and host of the Better Leader, Better Schools podcast.

The NeoLiberal Round
Caribbean Thought Lecture 5: Why "Who determines this?" and Why Must we Revisit the Past?

The NeoLiberal Round

Play Episode Listen Later Feb 13, 2023 218:13


This is Lecture 5 of Caribbean Thought, a course at the Jamaica Theological Seminary Lectured by Rev. Renaldo C. McKenzie, Dated February 10, 2023. This is a continuation of week 4 and the Lecture series towards developing a Caribbean Thought Journal. The Lecture was quite powerful as usual. We continued from week 4, conceptualizing the course Caribbean Thought when we had asked, "what is Caribbean Thought, and who determines this?" This week we ask, why who determines this and why is it important for us to revisit the past. The lecture delved into this question by lifting up a current situation in the Caribbean - The Haitian Crisis - where The US and Canada is pressuring the Caribbean to intervene in Haiti on their behalf. We examine this issue in relation to the Caribbean socio-economic challenges which has defined present realities which imposes on cultural identity. We explored this within the context of our understanding of the Caribbean being part of the pan-African struggle for not just independence but economic prosperity that allows them to compete. When we go back in history, we explore situations where the Caribbean's inability to truly realize pan-African goals in light of strategy that continue to keep these peoples and countries down - Debt. We begin the class by revisiting the conclusion of the class: "...the Caribbean represents a people who have been disrupted, detached, displaced, hybridized and made into dependent capitalist states with some level of modernity to promote consumption within the neoliberal globalized world which is largely a consumer society." We then moved into Lecture 5 by exploring the course outline: Course Description: This course focuses on and explores the diverse currents of Caribbean Thought, which have influenced the development of Caribbean societies from colonialism to independence and beyond. It traces the history of resistance and examines the quest for equality and the challenge of defining Caribbean identity within this post-colonial and neoliberal Globalized world not just within the geographic sense but also in terms of a diasporic sense.... The course surveys the history and philosophy of the Caribbean and the ways in which the Caribbean has emerged as a society in the shadow of colonialism and emergence of neoliberal Globalization. It examines the central ideological currents of twentieth century political thought in the region and covers broad topics such as Colonialism, Nationalism, Pan-Africanism, Socialism, Marxism, Feminism, Democratic Socialism and Neo-Conservatism, Neoliberalism, Globalization and Deconstructivism, Critical Race Theory, Strategy and the Foundations of Knowledge and the Hegemony of Faith, Economic Inequality and Poverty....Among the thinkers/works that will be considered throughout the course are Marcus Garvey, George Padmore, C.L.R. James, V.S. Naipaul, W. Benjamin, M. Foucault, Franz Fanon, Walter Rodney, Fidel Castro, Michael Manley, Edward Seaga, Bob Marley Kamau Brathwaite, Edouard Glissant and the Negritude movement generally, Homi Bhabha, Mike Davis, Nelson/Novella Keith, Stephanie Black and Jamaica KinCaid, Garnett Roper, Rex Nettleford and the Professor's Works. We then begin to explore Caribbean thinkers: Ramesh F. Ramsaran who wrote in the Preface of his book, "The Challenge of Structural Adjustment in the Commonwealth Caribbean," Yet we say: We celebrate #Haiti as the 1st former colonized black country to successfully lead a revolution beating Napoleon. But France turned around & charged them 24 billion to recognize their freedom which Haiti gullibly paid—that has held them down. We concluded with Edward Seaga PM of Jamaica in a 1983 Lecture: "I wish to talk to you about the strategy which I believe can best attain a quality of life for the peoples of Middle Level countries of the developing world," (Seaga, 1983, p. 23, in New Directions.) https://theneoliberal.com. --- Send in a voice message: https://anchor.fm/theneoliberal/message Support this podcast: https://anchor.fm/theneoliberal/support

Choir Fam Podcast
Ep. 39 - Brain Breaks and Focus Games for Middle-Level Students - Alana Scott

Choir Fam Podcast

Play Episode Listen Later Jan 23, 2023 52:26


"The feeling that I got from being part of a good, and solid and warm choir culture was a big one for me. The feeling of being the person that has a hand in creating that space for somebody else and also sharing my love for music in the same breath just really appealed to me. I never saw myself going for anything else, really, except for music ed."Alana Scott is a fervent curator of sounds, committed to sharing rich stories through the crafts of education, composition and songwriting. The Louisiana-native educator/musician treats personal experience as an opportunity to explore, honor and challenge personally formative traditions through her crafts. She currently holds the position of head choir director at a junior high in the greater Houston area, and cherishes sharing her love of her crafts with her students. Her compositions serve as vibrant melodies flecked with material retrieved through life's lessons as a black southern woman of intersectionality– described as “boldly voiced” and “well-crafted”. Her most recently premiered work, “Joy” for string quartet, was premiered in July 2022 at the Tampa Museum of Modern Art.To get in touch with Alana, you can find her on Facebook (https://www.facebook.com/alana.scott.315) or email her at alanascott4@gmail.com .Choir Fam wants to hear from you! Check out the Minisode Intro episode to hear how to share your story with us. Email choirfampodcast@gmail.com to contact our hosts.Podcast music from Podcast.coPhoto in episode artwork by Trace Hudson from Pexels

#EduCrush
61 – Interdisciplinary Magic in Middle Level Land (w Preston Hickert)

#EduCrush

Play Episode Listen Later Nov 21, 2022 60:00


A story about the permission, vulnerability and challenge inherent in creating an interdisciplinary middle school program. Preston Hickert is a teacher from Kansas City and he joins Natalie to share his story of “playing the mud” to learn with his students. Show Notes: Despite originally pursuing journalism and film, Preston ended up bringing a passion for storytelling to the classroom as a teacher. (6:10) Exploring the magic of the middle years. (11:30) High Tech High was the inciting incident for an interdisciplinary approach to middle school that develops human skills. (17:05) Are we rescuing kids from challenge? (24:00) Playing the mud and embracing co-creation and uncertainty. (26:10) What evidence might capture the story of student learning? (32:30) New challenges emerging several years into the project. (40:35) Educators need to learn by doing and embrace vulnerability to model authentic learning. (43:34) The purpose of education. (51:50) Follow Natalie: Twitter | Instagram Follow the Podcast: Twitter | Instagram Follow Preston: Twitter Email: hello@educrushpod.com

MASSP Podcast
Catchin' Up with Nina - Middle Level Leadership

MASSP Podcast

Play Episode Listen Later Nov 15, 2022 14:27


Listen to Paula and Sarah, two Anchor Bay Middle-North teachers and student council advisers share their experience in participating in middle-level MASC/MAHS programming.

leadership catchin middle level
Hope Motivates Action
S08 | E07 Spreading Hope into the World with Hadley Gray

Hope Motivates Action

Play Episode Listen Later Nov 24, 2021 22:06


What does “taking action” mean to you?For this 12-year-old, it means filling a need when you see it and bringing awareness to causes that you're passionate about. With a heart for service, Hadley Gray has made it her focus to help her community through fundraisers and awareness campaigns for several different organizations, causes, and charities that she knows need support. She believes it's important to take action and model the behavior you want to see in order to create a better tomorrow.Tune in as Hadley and her mother, Angela, discuss how the work Hadley does spreads hope in the world, her vision for the future, and their hope that Hadley's work will inspire others to do the same.About Hadley Gray:Hadley Gray is a 12-year-old that plays soccer, loves to run and skateboard, enjoys watching anime and doing sketch art. Hadley is also driven to help out her community. She is the founder of Hadley's Hope, a soon to be non-profit that will change the world one fundraiser at a time, by bringing awareness to the people and nonprofits in need. She hopes to inspire others to know that, no matter their age, they can make a difference, too. In 2021, Hadley was recognized as Arizona State's Middle Level winner for Prudential's Spirit of Community award for her commitment towards helping the community. She was also Geneva Financial's first ever Be a Good Human winner.To learn more, you can find Hadley's Hope on Instagram.Mentioned In This Episode:Soldier's Best FriendHadley's Hope Foundation on InstagramBetter Than TodayFind more Hope resources

TeacherParv: Celebrating Learning
"बाज और साँप" कहानी | NCERT द्वारा पुरस्कृत पॉडकास्ट | Parveen Sharma

TeacherParv: Celebrating Learning

Play Episode Listen Later Aug 16, 2021 10:52


"बाज और साँप" कहानी | NCERT द्वारा पुरस्कृत पॉडकास्ट This Podcast has been awarded as the Best Submission in its Category- Audio, Middle-Level by NCERT.  With the support and blessings of everyone, I have been the only teacher from Haryana to get included in 44 Awardees.  --- Send in a voice message: https://anchor.fm/teacherparv/message

sharma haryana middle level
Super Entrepreneurs Podcast
Empowering Senior to Middle-Level Managers and Small Business CEOs with Roxana Radulescu

Super Entrepreneurs Podcast

Play Episode Listen Later Jul 20, 2021 22:58


Have you met leaders who lead because they feel like they are leaders and lead by giving orders and demands? We need to talk about leadership more and empower leaders. As a leader, you cannot pour from an empty cup. You need to nurture yourself first before you nurture others. In this episode, we have a lady who has dedicated her life to empowering senior to middle-level managers and small business owners. Meet Roxana Radulescu. She is the owner of All Personal. Her goal is to help corporate managers and small business CEOs become dream bosses and build dream teams. Roxana and I will be talking about leadership and how she is impacting the leadership world. Listen in and learn. Working with Roxana  Many people shy away from coaches because they are afraid that they may not afford to pay them. With Roxana, things are different. Roxana takes her time to understand you and your business for the initial conversation without charging you a dime. Once she gets to know you, she tailor makes something that suits your budget. Roxana prefers to work with your budget other than not serve you at all. If you need help with your hiring and onboarding process, reach out to Roxana.     Roxana's Online Program Roxana has online courses that people can pick and choose depending on what they want to learn and their priorities. Also, she has group coaching meetings every week. They meet once a week. If a group member is not available, they can submit their questions, and they watch the recording afterward. Roxana invites inspirational speakers to the group meetings to spice up things to inspire the group members and give them new ideas on how they can become better leaders. What is Leadership? According to Roxana, leadership is not about hierarchy. Leadership is about legacy. What are you leaving behind that other person can benefit from, even when you're not there, or especially when you're not there? When a leader is absent, it is when you see their real power. If your empire is going to crumble the minute, you're not there. Then something is not right in that equation. Time Stamps: [00:30] Getting to know Roxana [03:57]Working with Roxana [12:32] Roxana's online leadership program [19:56] Roxana's ted talk Quotes: “If you want people to perform, you want to let them know what you're going to be measuring them on.” “I'd rather help you as much as I can help within that budget than not help you at all right.” “You can't pour from an empty cup, you need to take care of yourself first.” “I don't believe in the type of leadership where the leader is isolated at the top and everybody expects the leader to know everything and do everything. Leadership is about team leadership. Who can take the helm and when.” “To me leadership is not about hierarchy. Leadership is about legacy, what are you leaving behind that other people can benefit from?” “If your empire is going to crumble, the minute you're not there, then something is not right in that equation.” Connect with Roxana Radulescu: Website: https://personalskillscoach.com/ Facebook: https://www.facebook.com/allpersonalconsulting/ Twitter: https://twitter.com/RoxRadulescu Instagram: https://www.instagram.com/roxana_allpersonal/ Email: all@personalskillscoach.com Linkedin: https://www.linkedin.com/in/roxana-radulescu-profile/ Podcast: https://podcasts.apple.com/us/podcast/id1549420757

The Cybertraps Podcast
Open Source Massively Multiplayer Hacking Prevention with Philippe Humeau Cybertraps 51

The Cybertraps Podcast

Play Episode Listen Later Jun 17, 2021 47:40


Philippe Humeau graduated in 1999 as IT security engineer from EPITA (Paris, France). He founded his first company right after school and dedicated it to red team penetration testing and high security hosting. He was also deeply involved in Magento's community creation & animation in France and versed into eCommerce (wrote 4 books on the topic). After selling this first company (NBS System), his eternal crushes for Cyber security and entrepreneurship led him to create a new company in 2020. CrowdSec was born, an open-source software editor behind the eponymous massively multiplayer firewall, leveraging both IP behavior & reputation to create a community and tackle the mass scale hacking problem. Real-world hacking learning experiences. Hacking is about the size of 4th or 5th largest country's GDP. Hacking is organized, industrialized, and professional. Wardriving - cruise through neighborhoods looking for open or weak wifi signals and being untraceable. Education is key in security. [[cybertraps heather stratford]] Red Team penetration - hacking into places with permission to validate security. SQL Injection to the search bar on TV! CrowdSec - big companies are trying to defend themselves with lots of money, and they are failing. A super soldier is not the answer. If you want to take on an army, you have have a bigger army. One vulnerability - hackers don't like getting woken up by FBI. Behavior logs says what happened. How does a normal consumer get involved. Exposed IPs (IPs that people use for ) need to be protected. Poisoning the network by sending bad information. Gaining trust. Whitelist Automation Goal is to cripple the hacking community. We gave up on human validation. One IP is scanned 1000 times per day. Most hackers are used to people protecting them. Consumers: use a linux box to filter internet. Use privacy tools to keep their information private. Tools that allow you to decline cookies automatically. DNS that protects privacy Cloudflare 111 app. VPN - multi-factor authentication Update your devices. WPS - deactivate that. password ideas - 3 levels Garbage: music_tuning for tuning Middle Level: mozart&&NameofSite High security level: 20 characters with characters and phrases 1/ Hacking, globally, where do we stand? 2/ Why do you think collaborative security is key to solving the mass hacking problem? 3/ Why is Hacking, a 30 year old problem, not solved? 4/ Is there a risk that someone can break this kind of reputation system? 5/ How to deal with IPV4 NAT addresses? 6/ What technologies are CrowdSec already compatible with? 7/ IP reputation had a dubious reputation in the past, why will it succeed now? 8/ Why is Open source so obvious for cybersecurity space up to you?

Steve Hargadon Interviews
PBS + CR 2.0--Middle Level STEM Education | Steve Hargadon | Jan 26 2010

Steve Hargadon Interviews

Play Episode Listen Later Sep 3, 2019 74:09


PBS + CR 2.0--Middle Level STEM Education | Steve Hargadon | Jan 26 2010 by Steve Hargadon

stem education middle level steve hargadon
Principal Matters: The School Leader's Podcast with William D. Parker
PMP:138 Middle Level Kindness Challenge – Interview with Daniel O'Donnell

Principal Matters: The School Leader's Podcast with William D. Parker

Play Episode Listen Later Jan 10, 2019 25:41


Recently, Education Week shared a post, A Look at How Principals Really Drive School Improvement, with a summary of a Continue readingPMP:138 Middle Level Kindness Challenge – Interview with Daniel O'Donnell The post PMP:138 Middle Level Kindness Challenge – Interview with Daniel O'Donnell first appeared on Principal Matters.

Sales Funnel Radio
SFR 203: Hacking The Value Ladder...

Sales Funnel Radio

Play Episode Listen Later Dec 28, 2018 30:22


"value ladder" "growth strategy" "money making business"   These are some of the elements I look for when I'm deciding if I should enter a market. I only want the Red Ocean's where the cards are truly stacked in my favor. Here's how…   Today, I’m gonna teach you the method I use to make sure that my value ladder crushes it…   And “Yep, you’ve guessed it.” There’s a science behind the way I make sure that I have the right products at the right price points to sell at. If you want a money making business… and not just an expensive hobby, then listen up!   There’s gonna be a bit of Papa Larsen love, and I hope it’ll help you understand why your business may not be doing that well - even though you seem to have all the pieces.   ...Just picture me in a Santa Hat, if it helps to ease the blow.   THE VALUE LADDER   Hacking The Value Ladder was a specific section that I taught during my recent live event OfferMind.   If you don't know what a value ladder is… A value ladder is a way to design a business and map out your customer:   Acquisition   Ascension   Monetization   Continuity In college, I was encouraged to write monstrous 35-page business plans, which were not even that executable by the time you were finished plowing through them. Now, what you may not know is that the value ladder was kinda pioneered by Russell Brunson who did a whole lot of work to help figure out how to plot all those things on one graph -  value ladders are a huge deal. I never write business plans; I ‘value ladder.’ It’s a way to simplify everything I'm doing.   HACKING THE VALUE LADDER   I have a value ladder for both of my businesses which means I know the exact next step I’m building at all times - which is cool because it also means I know exactly what I'm NOT building as well.If you’re thinking, “Ok, Stephen, value ladders are awesome, but they’re nothing new...”   I want to show you the specific order I use to attack a value ladder that allows me to create cash flow and build my business at the same time as acquiring customers. But first, I’m gonna cover the basics…   Traditionally, a value ladder looks like this:   There are value ladders with more steps, but typically we draw them with three steps... There are two axes: One across the bottom   One that goes up the side   On one side we have "value" and the other side we have "price."   Now, you might be a bit confused by this if you're brand new in this game... However, Price and Value are NOT the same thing.   (This is a completely different topic which would be fun to rant on about sometime in the future.)The more value you give, the more money you can charge moving up the top. So  when I'm planning how to actually tackle a red ocean, I always look at: The likelihood of me making money?   How many cards can I stack in my favor, before I even start?’   To do this, what I like to do is tier the price points that are already in existence inside the market I’m hacking. I look at three different categories inside the market, and ask:   What’s the area of the cheapest price range?   What’s the area does the middle price range fall into?   What’s the area of the price range that’s towards the top?   Let’s take a look at a hypothetical value ladder...   A REAL ESTATE VALUE LADDER Let’s say I look at the three price points inside the real estate category and I find that:   Super expensive = $10,000,000 houses   The middle = $1-2,000,000 houses     Down at the bottom = $100,000 - $300,000 price range.     Now I have my market and the different price points that the industry is used to bearing... Next, I look to see, “How frequently does the average real estate agent make a sale inside each of those categories?"Based on what I discover, I can work out, “How much can I expect to make if I enter that market? If you’re sitting back thinking, "Oh crap, this is really, really simple."  It is, but, “Man, I'm shocked at the number of people that don't do this.”   They start selling some freaking knick knack and then ask, "How come I'm not making any money?"I'm like: Your funnel's great, your sales message is awesome, your offer is fantastic, but the industry you went into is not used to the price points that’ll actually make a lifestyle for you. I swear if someone tells me they're selling “Homeopathic Life Coaching” to College Students, I'm gonna go nuts!   This exercise helps you to determine whether or not you even want to enter a particular market.Just because I could enter a market, it doesn't mean I should. If that market isn’t a good fit for the lifestyle that I want, then I won’t go there.   I'm not trying to throw rocks here, but I am trying to get your freaking attention.   A “CHANGE YOUR WORLD” VALUE LADDER A quick story… There were some people that I’ve been coaching who (and I'm not gonna say what it was because I don't want to embarrass anybody), it became very clear that their target customer was extremely broke people. I'm not saying that poorer people don't need or deserve services, they do... I'm just saying that you need to make the business that changes your world before you can make your change the world business. Man, stack the cards in your favor.Make sure you think through this before you actually dive in.   Just because you could sell -  doesn't mean that you should. For example:   When I was in elementary school, we had these things called Pogs, these little circle shaped colored cardboard things that you could play a little game with.   I don't know that anyone ever actually figured out what the game was, we all just had 'em. Let’s apply the same strategy that I applied to real estate to Pogs…   Well, hey, look at this cool (hypothetical) value ladder.   These are the price points that the market is willing to bear to get their hands on some Pogs: Top Level = $100 Middle Level = $25 Down at the bottom, we can go super cheap - (we can get Pogs cheaper than everybody else)  = $5   We could auto-ship out to people for $10 every single month.   I don't even know if you could find someone to give $100 for Pogs? But how much margin are you gonna pull on something like that? You need to Hack The Value Ladder to see if it’s even worth you entering a market.     If you have a huge list, or you’re an e-comm killer you may be able to pull off the Pog game… but for your average joe, Pogs are not going to be a change your world business - the margins are just to low!   Now, let’s shake this up a bit and look at a couple of different metrics I use to determine whether or not I should enter a market… GETTING REAL WITH PAPA LARSEN   These are a few things that I look at when I'm building out a value ladder. For real, this is what I do. This is something that I look at before I: Enter a market   Think about traffic   Decide what my offer is going to be   ... before I even think through any of that stuff, what I'm thinking about is this: Alright, so down at the bottom we're going to put "typical margins."   What are the typical margins I can expect at the high price level, the middle price level, and the lowest price level?   Next, up along the side, we're gonna go with "time to fulfill."   The problem is that lot of you guys are making money, but you're spending too much time fulfilling.   I'm not saying you need to get out of your business. I'm saying that you should start thinking about other ways to make a lot of money with margins - without a lot of time to fulfill. If you’re still in your 9-5; that's a lot of time to fulfill with not much profit margin, right? It's the lowest spot on the totem pole, right there.So let’s look at this more closely...We fulfillment time on one side and typical margins across the bottom.   When you build a value ladder, the higher up you go the more margins you have.   Are there exceptions to the rule, "yes," but again, Steve Larsen is not about exceptions to the rule.  I want to know, “What are the rules that cause cash?”   I don't want to have to be constantly learning tricks to make money. What are the rules that make money? I can just follow those. At the very bottom price point #1 =  very small margins when you're selling something like a book, or whatever your low-end thing is.   Towards the mid-price point, #2 = there are more margins - you're going higher up.   At the top #3 - there’s even more margins going up - obviously, the place you wanna go is the very tippity top.   But first, you need to answer the question, “Who can you only sell to?” Typically, the people who will buy your high-end products are the people who are already your customers   When you're entering a market and you take people from the red ocean and bring them out to make a blue ocean, you want to focus on the middle of the value ladder first. However, the middle = lots of time to fulfill. If you're like, Stephen, "Why on earth would we create something on purpose that actually takes lots of time to fulfill?"  Follow me for a second, this is hacking the value ladder...The middle of the value ladder typically produces good margins Which means:   You can take the money and dump it back into ads.   You get good enough margins that you don't need your Facebook ads to be perfect on round one - 'cause they're not going to be.   You can get good enough margins that you can use the money to start building the business.   When somebody enters a blue ocean by building a product on the bottom of the value ladder, I know they’ve either got deep pockets, a giant list, are already an expert in something crazy... or they just like wasting money. I have a hard time understanding why anybody would enter a blue ocean, or try to create one, with a low margin, low time to fulfill product the very bottom of the value ladder.   It baffles me; I don't get it.   MY GROWTH STRATEGYThe order I always build my value ladder in is: Middle   Top   Bottom ...Because as I'm building the middle of the value ladder there are enough margins for me to go and mess up a little bit and that's okay. When I do get sales it’s enough of a mid-tier price level,  that I can a dump it back into ads and still be profitable.    The machine works. The systems work. The numbers work. BUILDING A MONEY MAKING BUSINESS   I build at the middle price point first because it proves out the main idea with the customer. We a customer from the red, pull them over to the blue, then prove out the main idea with the customer. Then I sell something more expensive to my existing buyers, NOT to those who are in the red ocean. This is the second place I like to go build - because it's a high price point and ironically, less time to fulfill than the middle. Finally, down at the bottom, when I start running out of customers, I start building break even ways to fuel the two top tiers. Down at the very bottom, before these three steps in the value ladder, that's where I have my content. I take my content very seriously. I consider myself to be in the content business. It’s like my identity.   I am a content machine... and then I am Steve Larsen. I think it was Gary Vee that said that the first time I heard it. I build content, and that fuels the different steps in my value ladder. I'm NEVER not going to publish. I will be publishing for the rest of my life.Let’s break it down... The goal of the content is just to build a Relationship - that's it.   In the middle, the whole point is Acquisition - all I'm trying to do it acquire customers.   Next up is  Ascension.   The next step is Monetization - I'm selling my existing buyers more expensive solutions. What I'm typically looking at as I'm building out the offers that go inside each one of these tiers, is how to deliver the offer that I'm promising. If the job on my sales message is to give a cool promise, then the job of my offer is just to fulfill on the promise. The roles are not interchangeable; you cannot reverse them. That's the reason why when someone has a cool product, but it's not selling... the problem is, they didn't make a sales message - of course, it's not selling.   The role of the offer is to fulfill, not sell.       The role of the sales message is to make a new promise, not fulfill.     I just wanted to teach you what I'm looking at when I'm coaching people. There are a lot of frameworks running through my mind when I start looking at peoples stuff.   I'm like, "Yes, no, good, bad, wrong order, look over here, don't look over there." You know what I mean? So that’s how I Hack The Value Ladder  in order to:   Discover what markets to go into   The order I build my value ladder - so I can build my business at the same time   I inflate a blue ocean and put the scaffolding in to win. However, what I find is that when somebody reads the book DotCom Secrets, their natural inclination is to start at the very bottom and build a break-even tripwire funnel. They're sexy, they're cool, I totally get it. Ironically enough, they’re more work than any of these at the top. Typically, they take so much more time to build, but not that much more time to fulfill after the sale.   … Now, a final bit of Papa Larsen Love,  I want to show you why undercharging my actually be damaging your value ladder and your business, and what to do about it… DFY - DWY - DIY   You'd be shocked how many people in Russell's inner circle have never read Expert Secrets or DotCom Secrets. It shocked me like crazy. I thought they were joking, and I started laughing openly once at a Mastermind. You have to understand that a lot of these people, they're successful business owners, a lot of them don't have time to go through the next book, they just want the "done for you" solution. So when you’re looking at services: At the bottom, we have the "do it yourself" solution - DIY In the middle is the "done with you" solution - DWY   Then at the very tippity top, we have the "done for you” solution - DFY   I’m gonna tell you something that might shock you…   There's an individual that I buy services from who is an absolute killer, but I was blown away at how freaking cheap their services were. I thought at least that I was going to be charged at least five times more than the person said they were going to charge me. I was like, "What?" This has happened to me multiple times. Guys, stop selling your "done with you" services at "do it yourself prices." Okay? Cut it out. You're actually hurting yourself. I actually lost a little faith in the person's ability to fulfill and deliver to me. I actually refused to pay the cheaper price.I was like, "There's no way I'm gonna pay you that much." They were like, "No, no, it's totally fine, totally fine." I was like, "It's not fine." I was like, "You charge all of your clients this much money? That's pennies, that's absolutely nothing." If you’re reading this, you're probably already better than the majority of that market at what you do.   Stop selling your stuff at stupid, dumb low prices just 'cause you're afraid and you have a price aversion. Your sales message is good enough to sell   Your offer is good enough to fulfill   Your funnel is good enough to deliver   BUT you're NOT making money because you're selling “done for you” services down at “do it yourself” prices. That's exactly what this person was doing. It was almost nothing. I was almost embarrassed. I actually felt like I was in the wrong place. I actually refused to even take this person’s services on until we 4X’d the price. That's a true story.   We actually didn't even decide to do business with this person until they 4X'd their price and then it was just like, tolerable enough compared to all the other services and, I mean I have a lot of agencies working for me.Even Colton walked over to the camera, "Look, do you know how hard it would be for Stephen to do this on his own? There's no way. Come on, it's worth way more. Are you serious?" It was an insanely low price. Done for you services at do it yourself price.”   I actually felt embarrassed for the person at how shocked they were about what I was saying. And I don't want you guys to go through that. ... And what I'm trying to get you guys to understand is:   Just because you can sell something, doesn't mean you should   What the order you're going to enter your blue ocean in   What are the historical price points that your market is used to bearing... and how can you enter in near the middle - a little bit more expensive.   Be premium, but within the expectation that people already have at those of price points. Russell told me that when he started selling and doing all this mastermind stuff, the accepted market price point for a year-long mastermind was five grand.   Russell's Mastermind is 50 grand now, and he's a part of where he pays 100 grand a year… but that wasn’t possible six or seven years ago.   The historical price points of the market could not bear those levels. So if you don't know what your markets price points are now, Hack The Value Ladder - there’s already is one in existence inside the red ocean.Understand what people are already used to paying so you don't have the embarrassment of someone going, "That cheap?" ... Because I will tell you, I felt like someone got me inside a cool Ferrari, I just went and test drove it, I was super excited about it...Then I got out of the car, and there was a smug look on the salesman's face and they said, "Hey, we're going to give you this awesome Ferrari for only $2000!" You'd be like, “What's wrong with it?”   When someone is too cheap, it doesn't feel like a deal. It feels like you're in jeopardy.   Funnily enough, I felt more taken care of after spending more money If you're like, "That sounds stupid. Stephen, you're dumb. Why didn't you get the discount?" You need to understand, it's not about the money at that point, it's about the value - and they're not the same thing. You need to know that people are looking for that from you. I never do discounts, and you don’t need to either. So if you’re undercharging, raise your prices. Just raise your prices! Understand the historical levels, then go a bit more premium   Understand that the order you're gonna attack the value ladder in is: #Done with you  #Done for you # Do it yourself ...And when you do that, my friend, Welcome to the Capitalist Pig Game -  it’s so much easier to do it that way. Until Next Time - Welcome to the Capitalist Pig Foundation! Hey, obviously the funnels already dead if you can't get anyone to opt in, right? So I spent four hours teaching an audience how to get high opt-in's. When they work, when they don't work. If you want access to that member's area, where you can watch those replays, just go to freeoptincourse.com to create your free members account, now.

The Prepped and Polished Podcast
P&P Tutoring Tips Episode 181: "Knowing When to Guess or Skip on SSAT Upper and Middle Level Tests"

The Prepped and Polished Podcast

Play Episode Listen Later Mar 23, 2018 5:37


The Prepped and Polished Podcast is an educational and inspirational show that offers tutoring and test prep tips as well as interviews with celebrities and leaders in education. It is hosted by Alexis Avila, founder of Prepped and Polished LLC, a tutoring and test prep firm for K-college. On today's episode of the Prepped and Polished Podcast, Terri of Prepped and Polished talks about when to guess and when to skip on challenging SSAT test questions. Please rate and review the podcast on iTunes! Enjoy and Thanks for Listening!

AMLE Podcasts
Middle Level Journeys - Episode 2

AMLE Podcasts

Play Episode Listen Later Jan 30, 2015 11:51


Listen as AMLE talks with Melinda, a third year principal, about the hopes she has for her school, her students, and herself as the school year begins. Continue to follow Melinda's journey as we keep the conversation going throughout the school year.

AMLE Podcasts
Middle Level Journeys - Episode 1

AMLE Podcasts

Play Episode Listen Later Jan 30, 2015 9:13


Listen in as AMLE talks to Abbey, a first year teacher, about the hopes she has for herself and her students as the school year begins. Continue to follow Abbey's journey as we keep the conversation going throughout the school year.

SVNuLeaders
Middle level: management trap by Joy

SVNuLeaders

Play Episode Listen Later Oct 5, 2012


management trap middle level
AMLE Podcasts
Active Learning for the Creative Classroom

AMLE Podcasts

Play Episode Listen Later May 17, 2011 21:40


Mary Henton, manager of the Middle School Portal Two, talks with Cally Stockton, author of Minds and Motion: Active Learning for the Classroom.

Faculty Research & Creative Activities: College of Education & Professional Studies
Daniel Carter, Department of Early Childhood, Elementary & Middle Level Ed.

Faculty Research & Creative Activities: College of Education & Professional Studies

Play Episode Listen Later Dec 3, 2010 9:56


AMLE Podcasts
Motivating Young Adolescents

AMLE Podcasts

Play Episode Listen Later Jan 12, 2010 20:07


Jack Berckemeyer, assistant executive director for NMSA, is joined by Kim Campbell, classroom teacher and member of the NMSA Site-Based Services Speakers Cadre. Jack and Kim share ideas about student motivation and the role of the classroom teacher. They discuss practical ways to motivate the young adolescent.

AMLE Podcasts
Building Positive Relationships with Your Students

AMLE Podcasts

Play Episode Listen Later Nov 24, 2009 19:02


Join Jack Berckemeyer, assistant executive director for NMSA, and Howard Ormond, principal and member of the NMSA Site-Based Services Speakers Cadre, for a discussion on specific strategies to motivate young adolescents. They examine the importance of building positive relationships with your students and how teachers can truly impact the lives of young adolescents.

AMLE Podcasts
School Uniforms: Jeans or Jackets?

AMLE Podcasts

Play Episode Listen Later Oct 26, 2009 17:25


The impact of school uniforms is an issue that affects schools, parents, and students alike. Join Jack Berckemeyer, NMSA assistant executive director, and Ms. Ernie Rambo as they focus on this timely topic. Ernie is a classroom teacher in Las Vegas, Nevada, and has been directly involved with the implications of the uniform issue. Jack and Ernie examine the advantages and disadvantages of school uniforms and talk about questions the teachers might have regarding the uniform issue and how to address students concerns.

AMLE Podcasts
Connecting the Dots - NMSA09 Preview

AMLE Podcasts

Play Episode Listen Later Sep 29, 2009 7:10


Jack Berckemeyer, assistant executive director of NMSA, talks with Rita Pierson about her upcoming speech at the NMSA09 Annual Conference in Indianapolis, Indiana. Rita shares her thoughts on what topics she will cover as the Teacher Luncheon speaker. Rita's vast knowledge in staff motivation, poverty issues, and school climate make Rita a must hear speaker.

AMLE Podcasts
The Culture of Formative Assessment

AMLE Podcasts

Play Episode Listen Later Sep 21, 2009 21:38


In this second part of a two-part discussion about formative assessment, Kate Garrison, Manager of Products and services for Professional Development with Measured Progress, discusses the culture of formative assessment.

AMLE Podcasts
The Evolution of Advisory

AMLE Podcasts

Play Episode Listen Later Jul 31, 2009 18:57


Bob Spear and Jack Berckemeyer discuss the importance of advisory in the middle school. They also examine how advisory has changed over the last several years with the impact of the No Child Left Behind Act and other mandates. This episode provides schools and individuals with a sense of understanding the importance a quality advisory program brings to any great middle school.

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AMLE Podcasts
Single Sex Classrooms

AMLE Podcasts

Play Episode Listen Later Jul 17, 2009 15:54


Ever wonder about the issues regarding the single sex classroom? Jack Berckemeyer, National Middle School Association assistant executive director, and Judith Baenen, editor of NMSA's The Family Connection and member of the Site-Based Services Speakers Cadre, take on this hot topic! Judith shares her knowledge of the single sex classroom and why it has become such a huge issue. The conversation also examines the differences between how girls learn versus boys and what teachers can do to address those distinctions.

single gender classroom middle school classrooms middle grades middle level jack berckemeyer national middle school association
AMLE Podcasts
The Students are SOAR-ing

AMLE Podcasts

Play Episode Listen Later Jun 29, 2009 10:39


Kim Campbell, a classroom teacher and member of the NMSA Site-Based Services Cadre, talks about the SOAR program with NMSA's Assistant Executive Director, Jack Berckemeyer. The SOAR program has been used at Kim's school to help deal with the achievement gap. Jack and Kim share practical ways to introduce SOAR and provide concrete examples of the program's impact in the lives of young adolescents.

AMLE Podcasts
Formative Assessment: Debunking the Myths

AMLE Podcasts

Play Episode Listen Later Jun 4, 2009 21:13


Formative assessment is a verb, not a noun. A process whereby students and teachers maintain ongoing conversation about learning, formative assessment is key to student achievement. Kate Garrison, manager of products and services for professional development with Measured Progress, debunks 5 myths about formative assessment in the first of this 2-part discussion.

AMLE Podcasts
Student Voice and Student Choice

AMLE Podcasts

Play Episode Listen Later May 13, 2009 22:06


In this episode, Jack Berckemeyer, assistant executive director for National Middle School Association, talks with middle level expert and member of the NMSA Site-Based Services Speakers Cadre Nancy Doda on the issues of student motivation. Nancy shares information about the power of student choice and the impact of allowing students to have a voice in the classroom.

AMLE Podcasts
Building Community and Business Relationships

AMLE Podcasts

Play Episode Listen Later Apr 16, 2009 14:28


Join Jack Berckemeyer, assistant executive director for National Middle School Association, and Dr. Santo Pino as they discuss the importance of community involvement and business partnerships within the school. Jack and Santo also share ideas on ways to involve businesses in your school and the issues and concerns schools might experience.

AMLE Podcasts
Cyber-Citizenship for Young Adolescents

AMLE Podcasts

Play Episode Listen Later Mar 13, 2009 20:23


Jill Spencer, a member of the NMSA Site-Based Services Speakers Cadre, has a discussion about cyber citizenship and its issues with Jack Berckemeyer, assistant executive director for National Middle School Association. Jill explains what it means to be a good cyber citizen in today's day and age. She elaborates on appropriate actions for young adolescents when dealing with technology, and shares some great examples for classroom teachers to use.

technology young cyber citizenship middle school adolescents middle grades middle level jack berckemeyer national middle school association
AMLE Podcasts
Voices of Teens: Writers Matter

AMLE Podcasts

Play Episode Listen Later Feb 17, 2009 12:15


Michael Galbraith and Bob Vogel, authors of the new books Voices of Teens: Writers Matter and Voices of Teens: In Their Own Words tell NMSA director of publications April Tibbles how they engaged, even empowered, students through reflective writing. Together, Michael and Bob crafted a magical program for the middle school classroom based on Erin Gruwell's Freedom Writer's Diary.

AMLE Podcasts
Podcasts and the Science Classroom

AMLE Podcasts

Play Episode Listen Later Oct 3, 2008 21:45


Features Todd Williamson, a 7th grade science teacher who employed student-created podcasts to enrich a science unit on human body systems. Todd explains how producing the podcasts helped students improve science, literacy, and technology skills and understanding.

AMLE Podcasts
Wikis in the Classroom

AMLE Podcasts

Play Episode Listen Later Sep 19, 2008 21:45


Features Erica Roberts, interviewed by Mary Henton, NMSA director of integrated media initiatives. When Erica used wikis as the format for an annual social studies curriculum project, her students were engaged and learned.

AMLE Podcasts
Bridge Building with Skype

AMLE Podcasts

Play Episode Listen Later Sep 5, 2008 19:46


Features Bill Ivey, interviewed by Mary Henton, NMSA director of integrated media initiatives. Bill tells the story and shares insights about how students in his humanities class, in Massachusetts, used Skype to collaborate and learn with students in New York City.

AMLE Podcasts
Questions from the Undergrads

AMLE Podcasts

Play Episode Listen Later Aug 15, 2008 23:22


Features three middle school principals taking questions from undergraduate students. At the April 2008 gathering of the Collegiate Middle Level Association, students preparing to teach in the middle grades had an opportunity to pose questions to three seasoned middle school principals.

AMLE Podcasts
Transitioning from Life as a College Student to Classroom Teacher

AMLE Podcasts

Play Episode Listen Later Aug 1, 2008 19:24


Features Kathy Hunt Ullock, educational consultant and member of the National Middle School Association Site Based Services cadre, talking with Jack Berckemeyer, NMSA assistant executive director. Kathy and Jack offer advice to the new teacher and discuss the importance of establishing a support system.

AMLE Podcasts
Building Professional Relationships

AMLE Podcasts

Play Episode Listen Later Jul 18, 2008 19:37


Features Ross Burkhardt, former teacher, past president of National Middle School Association, and a member of NMSA's Site Based Services cadre talking with Jack Berckemeyer, NMSA assistant executive director. Ross and Jack talk about building professional relationships within the school.

teacher middle school new teachers professional relationships middle level nmsa jack berckemeyer national middle school association
AMLE Podcasts
Practical Matters for the New Teacher

AMLE Podcasts

Play Episode Listen Later Jul 3, 2008 24:15


Features Sherrel Bergmann, middle level educator and consultant, talking with Jack Berckemeyer, NMSA assistant executive director. Sherrel and Jack share concrete, practical suggestions for the new teacher. They also comment on steps to build safe, respectful relationships in the classroom.

teacher practical classroom middle school new teachers sherrel middle level nmsa jack berckemeyer
AMLE Podcasts
Understanding Young Adolescents

AMLE Podcasts

Play Episode Listen Later Jun 20, 2008 10:13


Features Kenneth Brighton, intereviewed by April Tibbles, NMSA director of publications. A middle school teacher for two decades, Kenneth is currently a professor at Johnson State College specializing in middle level education and adolescent development. This show discusses his book, Coming of Age: The Education & Development of Young Adolescents.

AMLE Podcasts
A Principal's Perspective: Supporting the First Year Teacher

AMLE Podcasts

Play Episode Listen Later Jun 10, 2008 17:53


Features Walt Grebing, consultant and former middle level principal, talking with Jack Berckemeyer, NMSA assistant executive director. Walt and Jack discuss what principals are looking for during the interview process and tips on how to adjust to your new school environment.

teachers middle school new teachers first year teacher teacher preparation middle level nmsa teacher interview jack berckemeyer
AMLE Podcasts
Thoughts on Pre-Service Preparation

AMLE Podcasts

Play Episode Listen Later May 20, 2008 17:53


Features Judy Brough, professor of middle level education and consultant, talking with Jack Berckemeyer, NMSA assistant executive director. Judy and Jack talk about pre-service teacher education and reflective classroom practice.

AMLE Podcasts
Reflections of a First-Year Teacher

AMLE Podcasts

Play Episode Listen Later May 2, 2008 7:18


Features Nancy Feigenbaum, intereviewed by April Tibbles, NMSA director of publications. Nancy, a successful reporter for 14 years and a first-year teacher at age 41, shares her experiences in her first year of teaching. This show discusses her book, More Than I Ever Imagined: A First-Year Teacher's Discoveries.

AMLE Podcasts
Organizing for Success

AMLE Podcasts

Play Episode Listen Later Apr 21, 2008 24:53


Features Debbie Silver, middle level educator and consultant, talking with Jack Berckemeyer, NMSA assistant executive director. Debbie and Jack offer ideas and concrete suggestions to help the new teacher organize for success.

AMLE Podcasts
Supporting the New Teacher

AMLE Podcasts

Play Episode Listen Later Apr 4, 2008 21:44


Features Dave Shepard, a former middle level principal, talking with Jack Berckemeyer, NMSA assistant executive director. Dave and Jack talk about identifying a good teaching candidate, and offer advice to the new teacher about first steps in classroom management and student motivation.

AMLE Podcasts
The War Against Bullying

AMLE Podcasts

Play Episode Listen Later Mar 14, 2008 16:57


Features Charlene Giannetti and Margaret Sagarese, intereviewed by April Tibbles, NMSA director of publications. Charlene and Margaret are recognized experts on young adolescent behavior. This episode discusses the publication Keep Cliques and Bullies from Invading Your School, and provides useful information on dealing with this issue.

AMLE Podcasts
The School and Familly Connection

AMLE Podcasts

Play Episode Listen Later Feb 22, 2008 21:07


Features Judith Baenen, middle level professor and educator, talking with Jack Berckemeyer, NMSA assistant executive director. Judith and Jack talk about building relationships with parents and families, pre-service course work, suppporting new teachers, and maintaining a sense of humor.

AMLE Podcasts
On Being a New Teacher

AMLE Podcasts

Play Episode Listen Later Feb 8, 2008 22:25


Features Nick Toombs, a second year teacher in Denver, CO, talking with Jack Berckemeyer, NMSA assistant executive director. Nick shares some of his experiences as a new teacher and talks about the preparation necessary for the first interview and the difference between his first and second years of teaching.

teachers middle school new teachers teacher preparation middle level nmsa teacher interview jack berckemeyer
AMLE Podcasts
Book Study for Staff Development

AMLE Podcasts

Play Episode Listen Later Jan 25, 2008 10:57


Features Gail Heinemeyer, former middle school principal, talking with NMSA directors Jack Berckemeyer and Mary Henton. The conversation focuses on the advantages of staff participation in a book study on This We Believe: Successful School for Young Adolescents. Gail also offers advice to leverage data for student achievement.

AMLE Podcasts
Expressions from the Middle

AMLE Podcasts

Play Episode Listen Later Dec 21, 2007 12:29


Features winning student podcasts from the 2007-2008 edition of Expressions from the Middle. Expressions from the Middle is an online feature of Month of the Young Adolescent that celebrates young adolescents by showcasing student creative projects from around the world.

Mr. Kobb's podcast
Podcast from Keene, NH - Middle Level Honors Band

Mr. Kobb's podcast

Play Episode Listen Later Apr 1, 2007 1:40


This podcast is from Keene Middle School on March 30, 2007. Fifteen CMS students auditioned for the NHBDA Middle Level Honors Band and six were accepted.

band honors keene middle level