Podcasts about monterey county

Send us a textIf Diablo Canyon stays open, does it open the door for a broader reevaluation of nuclear's role in the U.S. — or is it a one-off anomaly in a blue state's climate panic?Talking with  Rebecca Tuhus-Dubrow author of "Atomic Dreams: The New Nuclear Evangelists and the Fight for the Future of Energy."What role should nuclear power play in our energy future?Rebecca explores the unlikely resurgence of nuclear power as a climate solution — not through the lens of old Cold War anxieties, but through a new generation of thinkers, engineers, and environmentalists who see splitting the atom as a bridge to a carbon-free future.And here in California, that question hits home. Diablo Canyon — the state's last operating nuclear plant — was on its way out. Now, it's looking like it's on its way back in. What changed? And what does that tell us about the shifting cultural and political ground beneath our feet?Stay with us as we explore the strange, complicated afterlife of nuclear power — from protests and policy to power grids and hope.Support the show_________________________________________________This podcast is a production of the Henry Miller Memorial Library with support from The Arts Council for Monterey County! Let us know what you think!SEND US AN EMAIL!

In today's newscast, an immigration lawyer who helped a Santa Cruz woman return home after being detained cautions others about travel. And, Monterey County is conducting new environmental tests nearly four months after the fire at a Moss Landing battery storage plant.

In today's newscast, county supervisors across the Monterey Bay area raise awareness of the prevalence of mental health struggles. And in Santa Cruz, officials urge greater caution near the ocean after a swimmer went missing Sunday night.

In today's newscast, Monterey County has opened a second round of beautification grants for business owners in Pajaro. And, energy reform advocates are pushing the legislature to act on bills they say would help Californians keep the lights on.

Send us a textEver since she picked up her father's camera at age twelve, Rachael Short has been captivated by the art of photography. Listen to our conversation to learn more from and about Rachael's remarkable story.LINKS:Relay for RachaelGallery ExposedRachael Short Photography>>>>>>>>>>>SUMMARIES:Rachael's Nature-Inspired Photography JourneyRachael and Magnus reminisced about their past interactions and shared experiences. Rachael, who grew up in Carmel Valley, expressed her gratitude for her upbringing, which included spending time in nature and observing the environment. She credited this upbringing for influencing her photography and creativity. Magnus and Rachael discussed how Rachael's experiences, such as horseback riding and long drives through nature, shaped her perspective and artistic vision.Rachael's Photography Journey and Technical SkillsRachael discusses her early experiences with photography, starting in high school and continuing through her education at Brooks Institute. She was drawn to black and white photography and the darkroom process, which she began learning as a sophomore. Rachael explains that she didn't fully appreciate the significance of famous photographers from her area, like Ansel Adams and Edward Weston, until later in her studies. She describes her time at Brooks Institute, where she experienced the transition from film to digital photography, and highlights the technical skills she gained there, particularly in lighting and the zone system. Rachael also mentions her focus on fine art photography and portraiture, which led to her work in wedding photography as a means to fund her artistic pursuits.Neurological Trauma Experiences ComparedRachael and Magnus discussed their experiences with neurological traumas. Rachael shared her vivid memories of a 15-year-old accident that left her paraplegic, while Magnus described his wife's recent stroke. They compared their experiences, noting similarities and differences. Magnus asked Rachael about her memories of the accident and how she has coped with the trauma over the years. Rachael confirmed that she still remembers painful aspects of the accident and has no memory of the first few days in the hospital.Quadriplegia and Community SupportRachael discussed her quadriplegia, emphasizing the difference between paraplegia and quadriplegia. She acknowledged the fragility of life and the ongoing challenges of finding the right care to manage her condition. Rachael also expressed gratitude for the community support she receives, particularly through the annual run organized by a core group of friends. Despite the difficulties, she remains hopeful and appreciative of the love and support she receives.Rachael's Photography and New ProjectIn the meeting, Rachael discussed her photography work, including a series of images taken at her grandparents' property after it was sold. She explaineSupport the show_________________________________________________This podcast is a production of the Henry Miller Memorial Library with support from The Arts Council for Monterey County! Let us know what you think!SEND US AN EMAIL!

In today's newscast, Monterey County supervisors and members of the public are frustrated at the slow pace of cleanup from the January battery plant fire in Moss Landing. And starting this week, Californians can buy the drug Naloxone at a discount on a state-run website.

Send us a textIn memory of Butch Kronlund, this episode is a replay of a live interview recorded as part of the Under the Persimmon Tree series at the Henry Miller Library.In this conversation, Butch reflects on his early life and upbringing, meeting his beloved wife Patte, and his arrival in Big Sur—where he would go on to lay the foundations of the Post Ranch Inn, collaborate with architect Mickey Muennig on several iconic homes, help build the new Big Sur Health Center, and oversee the rebuilding of the baths at Esalen.We also hear about his more recent efforts to raise and distribute critical funds for community members affected by fires and floods—a testament to his enduring care for the coast and its people.Thanks for listening, and for remembering Butch with us.There will be a celebration of Butch's life in June. Announcement will be forthcoming.Thank you for listening!Support the show_________________________________________________This podcast is a production of the Henry Miller Memorial Library with support from The Arts Council for Monterey County! Let us know what you think!SEND US AN EMAIL!

Struggling to get your landlord to install a ramp or let you keep a service animal? Ever been denied housing because of your disability, but weren't sure what to do next? You're not alone and there are protections in place. Angie Watson-Hajjem This week, Pushing Limits welcomes Angie Watson-Hajjem. She is the Fair Housing Coordinator of ECHO Fair Housing, which serves the San Francisco East Bay. Topics she will talk about include different forms of discrimination against people with disabilities, accommodations, recourse when discrimination occurs, plus the possible effects of Trump's actions on the disabled community. As the Fair Housing Coordinator, Angie investigates housing discrimination complaints for residents in Alameda, Contra Costa, and Monterey County. She is a certified mediator and helps facilitate reasonable accommodation requests for disabled tenants. Angie holds monthly regional fair housing trainings online where tenants and housing providers can receive fair housing education and counseling. This program is produced and hosted by Eddie Ytuarte. The post Housing Accommodations, Discrimination, & Action – Pushing Limits – April 18, 2025 appeared first on KPFA.

Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts, and future trends, emphasizing innovation, industry collaboration, and better marketing to stay competitive. Resources:         REGISTER: 4/5/25 Fungicide Spraying: Evolving Strategies & Grower Insights Tailgate 258: 5 Ways Certification Makes Brands the SIP | Marketing Tip Monday 259: Winegrape Market Trends of 2024 265: How to Stand Out on Social Media in 2025 268: How to Tackle Leadership Transitions Successfully Turrentine Brokerage Turrentine Brokerage - Newsletter Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript [00:00:00] Beth Vukmanic: Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. [00:00:11] Welcome to Sustainable Wine, growing with the Vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director. [00:00:22] In today's podcast, Craig McMillan, critical resource Manager at Niner Wine Estates. With Longtime SIP Certified Vineyard, and the first ever SIP certified winery speaks with Audra Cooper, director of Grape Brokerage and Eddie Urman, central Coast Grape Broker At Turrentine Brokerage, [00:00:41] they discuss key grape and wine industry trends from oversupply to vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts and future trends. Emphasizing innovation, industry collaboration, and better marketing to stay competitive. [00:01:01] If you love infield education and are on California Central Coast on April 25th, 2025, please join us at the fungicide spring tailgate hosted at Cal Poly. In San Luis Obispo, California, Dr. Shunping Ding will share updated results from a 2024 study on fungicide programs using bio fungicides and their impact on grape yield and berry chemistry. Then we'll visit the Cal Poly Vineyard to explore new powdered mildew management technologies and discuss fungicide spraying programs. With farmers from throughout the central coast to register, go to vineyard team.org/events or look for the link in the show notes. [00:01:44] Craig Macmillan: Our guests today are Audra Cooper. She's Director of Grape Brokerage with Turrentine Brokerage. And also, Eddie Urman, who's Central Coast Grape Broker with Turrentine Brokerage as well. And thanks for coming back. This is part two of a, of a, of an episode here. So, I really appreciate you folks making time to come back. [00:02:00] Audra Cooper: Thank you for having us back. We're excited to join you once again. [00:02:04] Eddie Urman: Yeah, thanks for having us. [00:02:05] Craig Macmillan: So Audra, let's start with you. In our last conversation . [00:02:17] And that was kind of where we left it that then started a conversation amongst the three of us afterward. We were like, okay, there's a lot more to talk about here. So let's do it. [00:02:24] Can you give some examples of what you mean by getting ahead of changes? [00:02:30] Audra Cooper: I think it's a sound business strategy to always try and stay ahead of the curve regardless of what component of business or what industry you're in, right? It's just a, a good strategy to have and a good philosophy to have. It's really important in this industry to continue to stay relevant and in order to stay relevant, you have to stay within the trend or ahead of the trend. [00:02:51] Being behind the eight ball is, never a good thing . You need to be ahead of the curve. A good example of that is sustainable certification. And we still have these discussions on the daily and Eddie, you can talk to this too about how often we have to talk about if you're not sustainably certified, you are cutting your buyer pool, probably roughly in half, as I mentioned in the previous podcast, and you're limiting yourself. [00:03:18] And the majority of the practices, most growers are probably already doing, and they're just not going through the certification process and getting that done. And if you look back a little over a decade ago, it was something that wineries were paying, you know, 25, 50 per ton more for, they were paying a premium. [00:03:36] And then it became more of a, this is really nice to have. And so more and more growers We're doing it as a point of differentiation in their marketing. And now today it's almost a necessity. It's no longer something that's necessarily going to get you a premium price for your grapes. It's also not necessarily a point of differentiation any longer. [00:03:55] It's a need to have. [00:03:57] Craig Macmillan: Yeah, Eddie, do you have anything to add to that? [00:03:59] Eddie Urman: No, I think that's a great example. , Audra offered up. [00:04:02] Craig Macmillan: So there's, trends around that, and there's a lot of certifications now, and I agree, I think a lot of folks don't need to be afraid of whatever the certification is, because you're probably doing a lot of those things already, a lot of common practices. [00:04:13] I think that's an interesting insight that now it's kind of becoming expected or certainly a requirement for a lot of wineries. [00:04:19] Let's talk about changes in acreage. That's where we left off last time when we were talking about the difference between vineyard removals, which have been suggested, recommended, et cetera, by a number of folks in the industry as we just are in oversupply period I've heard estimates that we may have 30 to 35, 000 acres of grapes, more than we need based on current demand. [00:04:40] how accurate do you think that is? , how bad is it on the supply side? [00:04:45] Audra Cooper: Well, I think you have a couple parts to that question, right? Let's dissect that a little bit and start with, we just got back from the Unified Wine Grape Symposium in Sacramento, and of course, during the State of the Industry, Jeff Bitter gave his annual synopsis of the nursery survey that they do annually on how many vines were sold, and they do a, A lot of data work in regards to what were removals and his number that he reported over the last two years was 37, 500 acres have been removed from the state of California. [00:05:15] He believes based on their research that another 50, 000 acres need to be removed to reach the point of balance, assuming that consumption stays at its current rate or drops just a tiny bit. [00:05:29] And when we look at our information internally, now we don't do a survey like Allied does, but we're tracking a lot of information, both with our winery partners as well as our grower partners in regards to who's doing what, and our number's a little bit higher, but we also go back four years technically going back to 2022, our number for the state of California is closer to about 50, 000 acres that have been removed, and, you know, I would argue that If consumption stays flat, certainly there will need more removals, but I don't know about 50, 000 acres more. [00:06:04] That seems like an awful lot of acres that need to be removed. If his numbers are right, that would put us back to Basically global recession numbers, which would be around 500, 000 acres bearing.  [00:06:16] Craig Macmillan: right. in the Grape Crush Report, which is an annual report that's put out by, uh, California Department Of Food and Agriculture and the National Agricultural Statistics Service, there is a non bearing acres section in there, which I always find very interesting. Are we able to glean anything from that data in terms of what's been sold, what we think's gonna go back in, et cetera? [00:06:39] I want to put a timestamp on this. So this is being recorded first week of February, 2025. So the unified was in 2025. The report that's coming out is going to be for the 2024 year. [00:06:48] What can we learn from that non bearing acreage report?  [00:06:51] Audra Cooper: So there's two different reports. the acreage report will be coming out a little bit later in the year. We're going to have our crush report come out on February 10. I think you can glean two pieces of information, but both are very similar. And that is how much acreage has actually been removed and how light the crop truly was, particularly in the coastal regions for 2024. [00:07:10] And so when we look at, for example, a 23 bearing and non bearing acreage information from the state of California they're reporting 446, 000 acres of bearing wine grapes. And if you take that at, say, 7 tons an acre, that's 3. 12 million tons. And we know with certainty at 7 tons an acre, That acreage seems pretty low. [00:07:35] It doesn't seem realistic. So unfortunately, because it's a voluntary report when it comes to bearing versus non bearing acres, I do think that the state's probably about two years behind on real data trends. And so unfortunately right now, if you were to use that report as, you know, an analysis of the industry, you'd probably be a bit off. [00:07:54] Craig Macmillan: got it, got it. Are there trends in what varieties are coming out and what varieties are going back in? Because that's often been the driving force for removals and replants, is chasing the marketplace. Are we seeing that kind of thing in California? [00:08:11] Audra Cooper: Yeah, you know, I'll I'll touch on this a little bit and then turn it over to Eddie. It's, it's really difficult to predict in our industry how and what and when to plant, right? Because you are following a trend and a trend that you're going to be lagging behind in trying to meet because of the amount of time it takes to get a crop and a crop that is productive. [00:08:31] And so oftentimes we're abridged, Yeah. Yeah. too far behind in regards to consumer trends. When we look at the central coast as a whole, there's certainly some segmented dynamics on what's being removed versus planted. And, you know, a good place to start, of course, is Paso. Eddie, do you want to talk a little bit more about that? [00:08:51] Eddie Urman: Yeah we do see some trends of, varieties, being pushed out more frequently than others. You know, for the Central Coast, a couple that come to mind are, Zin, Pinot Noir Merlot is one that historically came out. If it's still there, still going out, and then more specifically, old vines is probably the more specific categories. You are seeing a lot of Cab being pushed, that are old vines, but likely to go back into Cab if it gets replanted. [00:09:17] Audra Cooper: that's an interesting trend, because when we're looking at what was purchased based on the survey numbers that Jeff Bitter reported, he was talking about 12, 000 acres being planted based on their survey in 2024, and an overwhelming percentage was still red varietals, which really bucks the trend on what we're seeing observing boots on the ground. [00:09:41] What we've mainly been seeing planted are more alternative whites and niche whites like Grenache Blanc, Pinot Grigio Astrotico, you know, very specific alternative whites in which they're trending with DTC and kind of smaller producers. Certainly we still see some redevelopment of Cabernet as well as Pinot Noir and Chardonnay, not so much on the red blender side or Merlot. [00:10:06] Those seem to be being pulled out and not redeveloped. [00:10:09] Craig Macmillan: Are we seeing any changes or trends around Okay, I'm pushing out Cabernet. I'm going to replant Cabernet. , am I going to replant the same amount of Cabernet? Am I using this as an opportunity to plant new ground? Do we have any information about that kind of thing? [00:10:24] Audra Cooper: Yeah, I mean, to give you hard data would be challenging. I don't know that anyone really has, a hard, fast calculation of what they do and don't do in regards to, the varietal makeup of a redevelopment. And I do want to clarify, I think there's a common misconception, particularly in the coastal regions that This is new net acreage. [00:10:43] It's not new net acreage. A lot of this is redeveloped acreage, but it will be higher in productivity based on, you know, better vines, healthier vines, better spacing, new farming technology, and so forth. And so we'll have new net supply based off that acreage. In full production. When you look at the new developments, though, and it was save paso cab, for example, it's really difficult to say, Oh, well, let's do 50 percent cab and 50 percent red blenders. [00:11:14] I mean, that's a tough decision to make. And you're really making a a pretty risky bet. I think for most people, they're going to plant to the site and also to the trend in the market. And so oftentimes, for example, again, Paso Cab, you're still going to have Cabernet largely go back in on those redevelopments. [00:11:31] When you look at Santa Barbara County, I think they're diversifying a little bit more than they had been in the past. You're not largely just Chardonnay Pinot Cab. You're also seeing alternative reds and whites being planted in that area. Monterey County, when you look at that region, it tends to be a little bit more mixed bag, but still largely chardonnay then in the southern Monterey County area, cabernet and red blenders. [00:11:54] Craig Macmillan: Do you have anything to add to that, Eddie? [00:11:56] Eddie Urman: As far as the rate of what's going back in the ground, you know, in acres. I think as far as East Paso goes Monterey County, Santa Barbara County, we're seeing contraction as far as more acres coming out that are going back. The only area we do see more plantings that are new, it is in the West side of Paso. And it's substantial. I think there's a good amount of acres that have gone in the West side. [00:12:17] Being from the growing side, I think we always wanted to diversify away from Cabernet and Paso Robles specifically, but the reality is the majority of people still want to buy Cabernet. So if anything, I'm worried that growers expect other varieties to try to diversify their portfolio that might not match the demand. [00:12:37] Craig Macmillan: Right, right. And speaking of demand. , we're talking about land and grapes, what's the current state of the, the bulk wine market where you'd expect a lot of the sovers to go where are we kind of at and what do you think are going to be the impacts on the bulk wine market with the replanting? [00:12:53] Audra Cooper: currently right now, listed available with us is about 28 million gallons. We anticipate that it will climb to probably 30, maybe past 30 million gallons at the peak of listing this year, which is typically early summer. In large part, that's still 2023 vintage. However, we do still have some 21, 22, and of course now new 24 is being listed. [00:13:18] The rate of listing is not being eclipsed by the rate of, you know, attrition decline in regards to bulk wine being removed from the market, whether that's through sales or higher and better use internally for those who are listing it. So we still have an off kilter balance there and certainly dramatically an oversupply and that dynamics likely to continue for the next couple of years until we see consumption increase and, and therefore increasing demand for new products. [00:13:45] Typically when we've seen these large increases in availability, what's gotten us out of it is the negotiants who are developing new brands, particularly when we look back to the premiumization sector. We saw a lot of middle tiers, you know, the likes of Duckhorn and Joel Gott and several others who were growing programs that they may have had for a couple of years, but they were very small and they've broadened those to other Appalachians or California and went to the bulk market first to kind of grow those programs before they started grape contracting. [00:14:16] So we're going to need to start seeing that trend in order to clean that market up. [00:14:19] Craig Macmillan: And so that's, that's basically good news, you think, for the bulk wine supply going down the road. [00:14:23] Audra Cooper: I think. In the future, it is in the short term. It's rather painful to have that amount of availability, right? We've been tracking this for the better part of three decades, and there's never been a single calendar year in which we've carried this amount of inventory, particularly going into last harvest, it was the highest inventory we'd ever seen in our tracking. [00:14:44] Keep in mind that this is what's listed available for us. This is not going out and taking inventory of what everyone has in tank that they're not necessarily going to bottle or they don't have a program for. So you can easily maybe double that number and that's what the likely availability is. [00:15:03] Craig Macmillan: Eddie what do you think is going to happen with pricing on on bulk wine? Yeah, I know that you're a specialized in grapes. But obviously those growers are concerned about what's going to happen to those grapes. From the grower side, how attractive is it right now to turn product into bulk wine, do you think? [00:15:21] Eddie Urman: I would say it's very, very, very much not attractive. Uh, we would. Not advocate for that in most scenarios for growers at this time regarding bulk pricing, you know, bulk wine, obviously we have bulk people who have better insight than Audrey, but in general, it's not going to be good. We don't, we don't foresee an increase in price as. we're obviously seeing an increase in supply of bulk wine, that typically is going to still have more downward pressure on price. And as far as growers bulking wine, it's, I think, a very risky game right now. You know, bulk wine does have a life expectancy, to Audra's point earlier. And, know, if you bulk it now, you have to sell it eventually to make your money back. [00:16:02] And then on top of that, you have to carry those costs with today's interest rates.  [00:16:06] Craig Macmillan: Right, right. So, prices for bulk wine right now, I'm guessing have been on the decline for probably a couple of years. Is that accurate? [00:16:13] Audra Cooper: Yeah, that's an accurate statement. If I were to really think about how long they've been on the decline, I would say probably mid, mid calendar year 2023 is when we start to see the downturn of the market be very, you know, impactful on pricing and overall demand. And of course, increasing inventory is really when that trend started. [00:16:34] I want to kind of go back to what Eddie was talking about regarding you know growers making bulk wine and and how risky that is, you know, we have a saying internally and it's so Elementary, but it's so applicable to these times. Your first loss is typically your best loss or your least loss and so it's really important when you're looking at alternative to market Whether or not you're actually going to be able to optimize how much investment you have in that product, and more often than not, when you're making grapes into bulk wine as a grower, you're not going to have the wherewithal to compete with a competitive set, other wineries, or large growers whose business models incorporate making bulk wine as a producer. [00:17:15] So you really end up being on the losing end of that game. [00:17:19] Craig Macmillan: Eddie, do you see price pressure on growers? Are prices being negotiated down or contracts being changed or not renewed? And if so, does that vary by region, do you think? I know you specialize in the Central Coast, but just from what you know. [00:17:34] Eddie Urman: I think for the Central Coast, it's easy to say that there's still unfortunately more cancellations or evergreens being called and their contracts being executed. There is some activity of people being willing to look at stuff and even make offers, which is good news, but typically it's at a lower pricing. [00:17:51] Craig Macmillan: This is for both of you if I'm a grower and I'm facing this situation both what I can get for my price and then also what the chances are of me selling my stuff on the bulk market, is this a situation where we're maybe better off not harvesting all the crop or mothballing some vineyards for the short term? [00:18:08] Eddie Urman: Yeah, I mean, I think in general, the less we pick this upcoming season that doesn't have a home, you know, the better off if it's picked for, uh, a program where it's actually needed, that's great, but bulking one on spec or taking in more fruit because it's cheap or very, you know, very low cost is not going to be a good thing. good overall thing for the industry. [00:18:30] As far as mothballing, we've talked a lot internally. This is where the conversation came in last time about making tough decisions and being intentional about how you're going to farm or you plant going into the season as a grower is, you know, mothballing is very controversial. [00:18:45] I think for our team, as far as whether it truly works and can you truly come back after it's done, if you're mothballing a Vineyard that's at the end of his life expectancy. You're probably just delaying your pain one more year. Cause it probably will not come back. If you're mothballing a five year old vineyard, maybe it's something that's a different story, but a real tough decision. [00:19:06] Mothballing a young producing vineyard most people are not in that situation. [00:19:12] Audra Cooper: Yeah, I mean, I want to expand a little bit on the, the mothballing and not harvesting fruit. I think it's really important that, you know, while this is a rather negative time in the industry and it's really easy to be very pessimistic. I do want to be optimistic about the needed outcomes and the solutions and the pain that's still rather prevalent in our industry to get kind of to the other side of being healthy. [00:19:36] I do want to be optimistic about some of the newer plantings that we've seen basically since 2012. There is a lot of new to middle aged vineyards that I really hope continue to stay in the ground. They need to stay in the ground because they are the highest and best fit for some of the newer style products in wine. [00:19:54] And we need to be able to continue to keep our wine quality elevated. And so while certainly there's vineyards that need to be removed or, or mothballed and taken out of production, there's also the flip side of that where there's a huge need for some of the. better vineyards and the more sought after vineyards or the vineyards that are priced right for the program that they're going into. [00:20:16] So this is kind of a double edged sword in the sense that yeah, we need plenty of production to be pulled out of the supply chain, but at the same time there's a huge need for very specific supply. So I want to be very careful in classifying those items. [00:20:30] Craig Macmillan: Right. And that brings me to my next question Audra there must be regional differences. Yeah. Yeah. In these patterns, I would assume some areas maybe are a little bit more protected from this kind of contraction or, or expansion over supply and others probably really bearing the brunt. I would guess. Do you see patterns at the state level? [00:20:48] Audra Cooper: I see patterns at the state level, but I can even bring it down to the central coast, even so far down to like even Paso right now. And Eddie and I have been talking about this a lot. You know, we saw a huge uptick in available inventory for east side AVA Cabernet and red blenders and even some of the white. Over the last two years, particularly last year in 2024, [00:21:11] and now we're seeing that dynamic shift from the east side climbing and available inventory. And now the west side is where we're seeing most of our listings come from over the last couple of weeks. And so we're now seeing it kind of push into more of the premium luxury tiers as far as this oversupply and the contraction and the kind of the pain points. [00:21:29] And so we are moving through the channels. Which I know again is, is difficult to hear and it's a very negative position to be in the industry, but it's also a sign that the market and the supply chain is moving through what it needs to move towards in order to come out the other side of this thing on a healthier end. [00:21:48] We comment on this a lot where. You know, it's going to get worse, dramatically worse for a short period of time before it gets better. And we're starting to see kind of the beginning of that position. [00:21:58] Craig Macmillan: What about the San Joaquin Valley? San Joaquin Valley? [00:22:02] Audra Cooper: is actually typically leading the charge in regards to our market, particularly our supply aspect of things, both in grapes and bulk wine. And so when we see A retraction in our industry or oversupply. We typically see it in the interior of the central valley first And when we see kind of a new, Growth stage we see it over there first as well And so they're ahead of us by one to two years Currently and then it kind of follows into the central coast and then up into the north coast and what i've seen Historically when you look back at markets and you look at kind of the time horizons of these things how? Long they live and what pushes the momentum of these markets. You'll typically see it last longer in the Central Valley, tiny bit shorter in the Central Coast and a lot shorter in the North Coast. The North Coast usually doesn't see quite as long of a pain period as the other two regions do. And there's, there's a lot of reasons that we probably shouldn't get into today because it would be a whole nother topic of conversation. [00:23:00] But I do think that the Central Coast right now has got another challenging year ahead of it. But also I think that the on ramp to a more positive industry is a little shorter than what I think people are giving credit for too because a lot of the work is being done, we just got to get through these major pain points first. [00:23:19] Craig Macmillan: We know that consumers drive demand for wine and hence wine grapes but are there other economic forces or political forces or regulatory forces that put pressure on this grape market aside from just consumer demand? [00:23:32] Eddie Urman: again, but 1 of big 1s is, put, it could put pressure to the positive or negative on our industry. We don't really know yet. It's still to be determined. when I read this question, the other thing came to mind to me is, is from a grower's perspective ensuring that you're growing. The compatible correct grapes for your region or varieties or it's staying within where you need to be. If the market for, for example, Chardonnay went through, went to the moon, it doesn't mean everyone in Paso should plant Chardonnay, [00:24:00] even though that's the hot variety, right? [00:24:02] It wouldn't be the best variety for most areas of Those are some of the quicker things that come to my mind. I'll probably elaborate. [00:24:10] Audra Cooper: I think to expand upon that, certainly regulations regarding, you know, water usage and irrigation is is a huge factor. And, and Eddie, you could probably do an entire podcast on that particular topic. And I'm sure that you guys have actually, Craig in addition to that, you really look at the economic environment in which people are growing grapes and producing wine. [00:24:32] And the economy of it is getting, you know, more and more difficult. The margins are getting much smaller. You can argue that more often than not people are taking losses year over year. And that puts a ton of pressure on their cash flow. In addition to that, when you look at the lending environment as well, that's become a lot more say, non conducive to being able to continue with business. In a lot of cases, [00:24:57] we have a handful of clients, if not more, who are questioning, do I prune because I don't necessarily have the same operational loan that I've had over the last couple of years and I've been taking low grape prices in order to survive to the following year, but you can only do that so long before it catches up to you. [00:25:14] And then we have another group or another segment of clientele who will prune, but may end up having to throw in the towel sometime, you know, mid summer or sooner because they don't have enough capital to continue with the grapes or you know, not sold. And then you look at the producer side on the winery side, and, and they too are getting crunched. [00:25:32] You know, we often talk about how low grape prices are, but we forget that, you know, wineries are getting crunched on their bottle price as well in order to nationally distribute. You know, what you see on the shelf as a price point does not necessarily mean that that's a price point to that producer. So the economies of this industry are getting more and more difficult every single year. [00:25:52] Craig Macmillan: Eddie, especially, are you seeing trends towards things like mechanization to try to keep costs down? [00:25:58] Eddie Urman: Yeah, absolutely. I mean mechanization and then automation and the vineyard or two, the , you know, hottest topics so here. And people were definitely making the efforts to try to implement those as they come available. The difficult thing can be oftentimes it's investment in equipment. That's very expensive and you have to truly consider is it going to, is it economically feasible to invest in that equipment and what's the payout time going to be based upon the amount of acres you're farming or how many passes you can do with that piece of equipment. So we're, we're seeing it happen, which is great. [00:26:31] It's innovation and it's heading us in the right direction, but at this point, a lot of it is still quite expensive and not everyone could participate for cost reasons. Yeah. [00:26:41] Craig Macmillan: Going forward, we've talked about this a little bit in terms of how different regions are kind of more paying for longer and some a little bit less and et cetera. And this then translates into the wines that are out there. Audra, you'd mentioned you know, the potential of negotiants to come in and help to alleviate the market. [00:26:59] That's definitely what happened in the nineties from my memory. We saw a lot of negotiate brands pop up because there was a plentiful supply for some of those years. Are there things that companies or government or grower associations, are there things that organizations could do to advise growers or help move people in the right direction in terms of kind of what they need to do? Is the viticulture consulting community? Taking these things into account Eddie, let's start with you, [00:27:29] Eddie Urman: that's a big question. there are plenty of people giving good advice in the industry and growers do have resources to reach out to, but it's very difficult to hear information that doesn't. Align with what you would like to do, right? So taking out our emotions from this from the equation and say, okay, does it really make sense to do this or to do that? Where where's that going to leave us and is that going to be in a position? To move forward in a better, know in a better new industry or new, you know New time in this industry when things rebound there's information out there, but it is difficult extremely difficult right now for growers and wineries to make decisions [00:28:09] Craig Macmillan: Yeah. That's the challenge when you have something like this, where it's individual decisions that lead to mass outcomes. It's hard for me as an individual to say, okay, well, I'm going to do my part. I'm going to keep these 10 acres out of production. Especially when I can see that I could sell to somebody. It's a tough go. Go ahead, Audra. [00:28:24] Audra Cooper: So I'm gonna go off on a tangent here a little bit. [00:28:26] Craig Macmillan: do. [00:28:28] Audra Cooper: I don't know, you might not welcome this one. So, you know, some people know this about me. I'm a pretty big Tony Robbins fan. And, You know, for some of you who don't know who that is, he's a self help guru that does a lot of different events and has written a lot of books and he has a philosophy and a saying that he utilizes through most of events, which is where focus goes, energy flows. [00:28:51] And unfortunately, we have not done the best of jobs being positive about ourselves in the industry, out there in the media, that ultimately is consumed by the masses. And so, I've been on this huge bandwagon about, when we're talking to the media, obviously we need to be rooted in reality, but we need to be as optimistic as we can about who we are and what our why is. [00:29:16] And I think oftentimes when we have these downturns, and this one's a pretty deep one, admittedly. That's the rooted in reality, right? But in these downturns, we tend to turn very, very pessimistic and we fail to remember that to some degree or another. We've been here before, and there have been a lot of innovations and activities and work and leadership that have pulled us out of it, and so we need to remember our history a little bit, I think would be my recommendation there, and I think a lot of the associations do a great job In reminding everyone what the historical background is and in some of our why Paso Robles Wine Country Alliance is a great example of what an association can do for a region on a national and international level. [00:30:03] I will continue to sing their praises because I think they've done a beautiful job in what they've done over the last 15 years. When you look at You know, what's happening from a government and regulation standpoint, you know, we have to band together as a community and be loud voices. We can't just rely on our neighbor or our representative to be our representative voice. [00:30:25] We need to make sure that we continue to be out there and loud. The other thing too is. We have a community, but we have a tendency to not keep collaboration consistent, and I would love to see our industry collaborate a little bit more, particularly on social media. I know that there's a lot of people probably listening to this right now thinking, why is social media even a remote solution? [00:30:48] But the amount of consumption from the younger generation that are now of drinking age that have not adopted wine as a beverage of choice, consume a huge amount of social media, more than they do TV, more than they do reading, more than any other culture. aspect of information gathering or any other platform that's available to them. [00:31:10] And we have an opportunity to band together and collaborate and change the algorithm regarding wine on social media. And I love to see us do that. We haven't done it. And there's various methods of doing that. And again, could probably be another podcast. I'm by no means the foremost expert on that, but our collaborative efforts. [00:31:27] We'll just drop that because I don't even remember exactly [00:31:30] Craig Macmillan: I think that's sound advice And it's always been a challenge. We do have some statewide Organizations that have that mission. They have a lot on their plate But I agree with you. I think that that is definitely the route or it seems to be the route There's more more research coming out that's showing that Not just the time but also like where people get their news You know, it shows you how important that is to them, how important , that venue is to them. [00:31:55] Eddie Urman: 1 of the things for me to extrapolate on that a little bit. What Audra was talking about is unified at the industry hot topics. Um. Rock mcmillan talked for a minute. The ceo of silicon bank about the wine industry Not itself and taking market share from itself, but taking market share from wine from beer from spirits They've clearly done that to us. [00:32:18] I mean It's a competition. It is what it is, and we've not done a great job marketing To younger, younger generations, everybody knows that everybody repeats it, but what are we going to do about it? And how can we as an industry figure out how to do a better job getting people exposed to wine, getting people to enjoy wine? [00:32:37] Audra Cooper: Yeah, I like that, Eddie. It's time to get aggressive and it's time to re enter wine in the conversation of culture and being part of the daily lifestyle. We've let it kind of fall by the wayside and it's time to get aggressive about what wine can be and was and should be here in the near future. [00:32:57] Craig Macmillan: right. You'd mentioned, you know, what's happened in the past. Audra, are there lessons that we learned that we are forgetting from 20 years ago or lessons that we should have learned 20 years ago that might help us now? [00:33:11] Audra Cooper: it's, that's an interesting question, and I think it is a great question of merit, because history does tend to repeat itself I think we need to get better about predictive trends, and I don't know what the answer is to that, I just know that we need to do that and again, we, we kind of talked about it early in the podcast here that, you know, it's really hard to plant a trend, because you're usually behind the eight ball on it. [00:33:38] And I think that we need to get better about how we plan for the future. I think we forget that, you know, Robert Mondavi and the Gallo's and, and countless others who came before us really went out. To the masses and marketed wine, not just their brands or their programs. They were out there to make sure that they were representing the wine industry and the product that we produce first and foremost. [00:34:06] And so I think there's that element. It's not necessarily missing, but it's not loud enough and it's not aggressive enough. And so we definitely need some leaders to come forward in that regard and really push the initiatives. That we fought so hard to stay in business for. When you look back historically to, I think we have a tendency to kind of do the blame game a little bit. [00:34:28] Like, you've planted too much over there on the coast and you've removed too much of the northern interior and you're charging too much up there in the north coast. And the reality is there's a place. For everyone to play and instead of being the competitive set that we are, again, to Eddie's point that Rob McMillan made as state of the industry, we should be looking at how do we take market share from our competitors, which are beer and spirits, RTDs, and so forth, not from each other. [00:34:57] Craig Macmillan: Yeah, that makes a lot of sense. It sounds like it's a time when we need to see some new leadership step up or some folks to take leadership roles which is always kind of scary. [00:35:08] Audra Cooper: It is. It's, it's, you know, here's the, the beautiful thing about emotion though. It's usually a call to action. So if we get scared enough. Someone will do something and I think we're just about there, and, and there's probably people working in the shadows that we're not aware of that will probably come forward here soon, you know, there's great leadership at CAWG level with their association as well as the Wine Institute, they're working hard every single day to be lobbyists , for our industry and to be making sure that they're representing our issues and finding solutions, solutions. [00:35:40] You know, one of the big things that I've learned over the last couple of years, particularly this last year, is, is that we are all responsible for our future and making sure our future is compelling. And so we need to be supporting those associations and paying attention to the relevancy of the information that's out there. [00:35:55] Craig Macmillan: Yeah, that's excellent. This is a, again, kind of a, kind of a tangent and it may not lead anywhere, but I, I just had this thought. You were talking about sustainability certifications and how important they are for growers now. Do you think that communicating the sustainability story of wineries and probably done at an individual level and then spreading out from there do you think consumers would respond to that? [00:36:17] Eddie Urman: Yeah it's hard to say because marketing is not my forte, but I, it sure seems like with the trends as far as health conscious and all this, I think it would resonate with them. It really should. And it's something we should probably capitalize on more as an industry in general. Yeah. [00:36:33] Craig Macmillan: That's interesting. Well do you have, does anybody have like a final message or one thing you would tell growers on this topic? Audra, [00:36:40] Audra Cooper: Well, we covered a lot of topics today, and I think I'll leave everyone with the same thing I said earlier, Where focus goes, energy flows, and if we're focused on the negative, and we're focused on how tough the industry is right now, that's where we're going to be. If we're focused on solutions, we'll find one that works, and it's going to be different for everyone. [00:37:04] Everyone's solution may look a little bit different. This is both an individual and industry wide issue that we're facing currently. with the downturn in the industry and the extreme oversupply. But I have faith that the work that's already being done will pull us out of this. We just need to get innovative in how we market to new consumers. [00:37:26] Craig Macmillan: That's great. Where can people find out more about you folks? [00:37:29] Eddie Urman: on our website. , you can get our information on there and reach out and contact us. Anything else Audra. Right. [00:37:44] Audra Cooper: Year you can go to our social media Turrentine Brokerate or you can find me at GrapeBroker on Instagram. You can also call us or email us or text us if you'd like, or smoke signal us too, although please don't carry fires. [00:37:50] Craig Macmillan: Anyway, right. Well, thank you so much. I guess today we're Audrey Cooper she is a director of great brokerage at Turrentine. Brokerage and Eddie Urman, who is the central coast, great broker Turrentine. Thank you both for being here and having such an interesting conversation. It's an important topic with a lot of question marks, lots and lots of questions, but I think we had some good things come out of it and I really appreciate it. [00:38:11] Audra Cooper: All right. Thank you.  [00:38:17] Beth Vukmanic: Thank you for listening. Today's podcast was brought to you by wonderful laboratories. Wonderful laboratories. Operates two state of the art high throughput laboratories to support pathogen detection and nutrient analysis. The team provides full service support to customers with field sampling, custom panels, and special projects. Their customers include pest control advisors, growers, consultants, seed companies, backyard gardeners, researchers, and more. [00:38:45] Make sure you check out the show notes for links to Turntine brokerage. Their previous interview on the Sustainable Winegrowing podcast, that's number 259, wine Grape Market Trends for 2024, plus other sustainable wine growing podcast episodes, including 265. How to stand out on social media in 2025 and 268 how to tackle leadership transitions successfully.   [00:39:10] If you'd like this show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. [00:39:16] You can find all of the podcasts@vineyardteam.org/podcast and you can reach us at podcast@vineyardteam.org. Until next time, this is Sustainable Winegrowing with the Vineyard team.   Nearly perfect transcription by Descript

In today's newscast, the Big Sur International Marathon is less than two weeks away and though there hasn't been a dip in international registrants, there have been more questions about travel under the Trump administration. Plus, Monterey County supervisors voted to express support for an energy storage bill that State Sen. John Laird, D-Santa Cruz, introduced.

Send us a textMary Lu had a stroke on October 18, 2024. In this episode she speaks of the moment it happened and a bit about the past five months of slow and steady recovery.The episode is followed by a conversation from 2015 where Mary Lu tells of how she got to Big Sur "on the saddle of a Hell's Angel Harley" and what happens after that...Support the show_________________________________________________This podcast is a production of the Henry Miller Memorial Library with support from The Arts Council for Monterey County! Let us know what you think!SEND US AN EMAIL!

Stanislaus County Farm Bureau's Anna Genasci and JCS Marketing's Kristin Platts sit down with Norm Groot, executive director of the Monterey County Farm Bureau, to discuss a recent Cal Poly study they commissioned to examine the true cost of regulatory compliance for California growers. Groot breaks down key findings from the report, putting real numbers behind the growing burden of compliance in the ag industry.

A class action lawsuit against PG&E alleges that an explosion in Capitola in December was not an isolated incident. Plus, Monterey County installs six roadside cameras to catch people dumping trash.

Uli grew up in Monterey County and is on a mission to find unique stories that will uplift and inspire others. He sits down with us to tell us his story of discovering his true self. That discovery was the seed that started his latest project idea.

In today's newscast, protesters gathered outside an event in Salinas that featured pardoned January 6th insurrectionists. And, Anthem Blue Cross and Aspire Health have reached an agreement to restore coverage for Monterey County medical providers.

In today's newscast, protesters gathered outside an event in Salinas that featured pardoned January 6th insurrectionists. And, Anthem Blue Cross and Aspire Health have reached an agreement to restore coverage for Monterey County medical providers.

Monterey County Now reports that The Blind and Visually Impaired Center of Monterey County has opened a new low-vision clinic. The low-vision clinic is located in Salinas, California. We welcome back Steven Macias. Steven is the Executive Director of the Blind and Visually Impaired Center of Monterey County. He joins us to talk about the new low-vision clinic. For more info related to this week's show, go to: https://speakingoutfortheblind.weebly.com/list-of-episodes-and-show-news/for-more-information-episode-360-low-vision-clinic Ways to Connect to Speaking Out for the Blind Amazon Alexa enabled device (RECOMMENDED) “Alexa, Ask ACB Media to play Media 1”. (1 = stream number). PC / browser access (RECOMMENDED): Visit acbmedia.org at http://www.acbmedia.org/1 (1 = stream number). The site has a built-in media player and there is no need to install or use a media player on your device. Hit the play button and the stream will begin playing immediately. Smart device Access (RECOMMENDED): Download “ACB Link” from your app store. Find “Radio” along the bottom of the screen, then “Menu” in the top left corner. Select “Live Streams” and then choose “ACB Media 1 - Mainstream.” Double tap the play button. Victor Reader Stream Access: Navigate to “Internet radio library” in the “online bookshelf”. Locate the Humanware playlist. From the playlist, select ACB Media 1 (1 = stream number) and hit play. Alternate Dial-In access Dial 1 (518) 906-1820. Listen to the menu prompts and press 1. IMPORTANT NOTE The ACB Radio Tuner is no longer supported. If you used the tuner in the past, you may access all ACB Media streams from acbmedia.org (see above) If you are using alternate ways to access ACB Media streams than those above (such as Tune In or Winamp using acbradio.org URL's, we kindly ask that you use one of the methods above. Facebook page is at Speaking Out for the Blind and X (formerly Twitter) page is at SpeakOutfortheBlind (you may also access this at SpeakOutBlind).

After a long career in the corporate world, Beth Wilbur decided she would serve children as the Executive Director of Court Appointed Special Advocates (CASA) of Monterey County.  She discusses the incredible work that CASA volunteers do to support children in the foster care system and how they change lives through their efforts.  She describes her motivation as a moral call to protect children. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textWine lovers know that finding a decent Pinot Noir under $10 is challenging enough, so when Domain Dave discovered the $4.99 Motif Monterey Pinot Noir 2023 at Trader Joe's, skepticism was natural. Yet this bargain bottle delivers surprising quality that defies its humble price tag.Pinot Noir demands specific growing conditions—cool nights, moderate days, ideally morning fog, and a long growing season—making budget versions rare. The Motif brand, previously known for its $5 Red Hills Cabernet Sauvignon, has expanded to this Monterey County offering with an attractive brown-designed label. While it won't compete with premium Pinots, this wine offers genuine varietal character with straightforward cherry notes, black pepper spice, hints of dried strawberry, and ripe plum undertones.What's remarkable is the balance. Despite lacking oak aging (impossible at this price point), the wine avoids becoming either a fruit bomb or too acidic. Likely produced by Bronco Wines, a company known for value-priced options, this Pinot excels as a casual "back porch wine" or party option—imagine serving four bottles for just $20! While not suitable for special occasions or fancy dinners, it's perfect for everyday enjoyment when you want something light yet flavorful. If you're a budget-conscious wine drinker or simply curious about how far $5 can stretch in the world of Pinot Noir, this Trader Joe's find deserves a spot in your shopping cart.Looking for more affordable wine recommendations? Visit CheapWineFinder.com where we review three value-priced wines each week, helping you drink well without breaking the bank.Check us out at www.cheapwinefinder.comor email us at podcast@cheapwinefinder.com

In today's newscast, buses are getting their own lane parallel to Highway 1 for a stretch in Monterey County. The SURF! Busway and Bus Rapid Transit project is now fully funded. And, Santa Cruz begins repairs to the Murray Street bridge. The work will close one lane until January 2028.

Today we're sharing a conversation that took place in October 2022, between members of the Esselen Tribe of Monterey County and the Esalen Institute. Representing the Esselen tribe are Jana Nason and Stephen Vicente Arevalo. Jana Nason is an Esselen and Rumsen descendant, and an enrolled tribal member of the ETMC. She is the nonprofit secretary, and serves on the Tribal Council as Tribal Administrator and Secretary, Publications Chair, and Cultural Resource Committee member. She also manages the Cultural Archeological Monitoring program and serves her Tribe in that capacity. She is dedicated to educations, and protecting and preserving the cultural heritage and ancestral sacred sites. Stephen Arevalo is a Esselen and Rumsen descendant. He is deeply passionate about his ancestry and has started a language re-learning class for tribal members. He is an educational speaker, and an active community member. Representing Esalen Institute is Douglas Drummond. Douglas served as the Director for Healing Arts and Somatics and the Director of Community Alliance at Esalen Institute. He is also Esalen faculty. Douglas is originally from Aotearoa, New Zealand, where he lives with his wife Lucia Horan and daughter Olivia. Learn more about the Esselen Tribe at https://www.esselentribe.org/ For further educational materials, please refer to the ETMC website and these resources. bigsurcalifornia.org: Esselen Indians of Big Sur and Monterey County https://www.bigsurcalifornia.org/esselen.html Monterey County Historical Society: A Brief Overview of the Esselen Indians of Monterey County https://mchsmuseum.com/local-history/native-american-groups-and-cultures/a-brief-overview-of-the-esselen-indians-of-monterey-county/ Legends of America: Esselen Tribe of California http://www.legendsofamerica.com/esselen-tribe-california/

This week on Fresh from the Field Fridays with Dan the Produce Man and Ross the Produce Boss—local favorites straight out of California! We're talking fresh California asparagus and what's left of the growers in the state, plus Monterey County and desert-grown artichokes. We'll also break down the latest on berries from Florida and California—how to pick the best ones and how this wild weather is shaking up crops across the country.It's all right here on Fresh from the Field Fridays from The Produce Industry Network and AgLife Media. Don't miss out—tune in and turn on!

This week on Fresh from the Field Fridays with Dan the Produce Man and Ross the Produce Boss—local favorites straight out of California! We're talking fresh California asparagus and what's left of the growers in the state, plus Monterey County and desert-grown artichokes. We'll also break down the latest on berries from Florida and California—how to pick the best ones and how this wild weather is shaking up crops across the country.It's all right here on Fresh from the Field Fridays from The Produce Industry Network and AgLife Media. Don't miss out—tune in and turn on!

On this episode of the California Now Podcast, host Soterios Johnson takes listeners on a journey through Monterey County, chatting with local experts about the best places to explore, stay, and dine in this picturesque stretch of the Central Coast. First, Johnson chats with Erin Sollecito, the business development director at Monterey Touring Vehicles. Erin shares how Monterey's diverse landscapes and rich automotive history make it the perfect place for a scenic drive. She also reflects on the thrill of cruising in one of the company's classic cars along Highway 1 and 17-Mile Drive. "I just love jumping behind the wheel of that '54 Chevy Bel Air,” says Sollecito. “It couldn't be any cuter, and it sounds great, it drives great, and it turns heads for sure." Next, Johnson is joined by Ben Perlmutter, managing partner at the Big Sur River Inn. A lifelong resident of the area, Ben reflects on the inn's history and its ideal location along the river and Highway 1. "We have these beautiful redwood Adirondack chairs that we place in the river from spring through the fall. It's a beautiful place to stop, take off your shoes, dip 'em in the water, maybe grab a nice cold drink, and truly relax,” says Perlmutter. He also offers insights on must-visit spots, local dining options, and how visitors can practice responsible travel in the area. Finally, Johnson is joined by Justin Cogley, executive chef at the two-Michelin-starred Aubergine in Carmel-by-the-Sea. Cogley describes the exceptional dining experience at Aubergine and the farm-to-table philosophy that defines his cooking. “We're really lucky in this area because there's always great ingredients here,” says Cogley. He also shares his love for the incredible hiking trails in Carmel and Big Sur.

This episode of Across The Margin : The Podcast features an interview with Lee Klinger, Ph.D., an Independent Scientist and Consultant in Big Sur, CA currently working with the Department of Natural Resources of the Esselen Tribe of Monterey County, and with the Mutsun Costanoan leaders at Indian Canyon Nation. Since 2005 he has served as the director of Sudden Oak Life, a movement aimed at applying fire mimicry practices to address the problems of forest decline and severe wildfires in California. He has more than forty years of experience in forestry, plant and soil ecology, atmospheric chemistry, earth system science, and nature photography, and has held scholarly appointments at the National Center for Atmospheric Research, the University of Colorado, the University of Oxford, the Chinese Academy of Sciences, and the Geological Society of London. His book — Forged By Fire : The Cultural Tending of Trees and Forests in Big Sur and Beyond — is the focus of this episode. Big Sur is home to many remarkable trees, including ancient groves of oddly shaped oaks and peculiar groupings and strange fire scars in old-growth redwoods, all dating from a time when the Esselen People were the sole human occupants of the region. Upon close inspection, these oddities are found to be the result of cultural burning and other tending practices by the Esselen. Now, however, too many of these living artifacts are dying and perishing in flames from the stresses imposed by our modern culture. By bringing together both Western science and Traditional Ecological Knowledge systems, the solutions to these problems become self-evident — either reintroduce cultural fire to the land or, if that is not possible, mimic its effects using materials and practices that emulate fire. In this episode hosts Michael Shields and Lee Kliger discuss the importance of using fire as a tool in landscape and forest management, the craft of fire mimicry, the benefits of marrying Western Science with Traditional Ecological Knowledge (TEK), and so much more. Hosted on Acast. See acast.com/privacy for more information.

In today's newscast, the City of Santa Cruz and Monterey County are among jurisdictions joining a lawsuit to fight threats to cut federal funding from "sanctuary cities." Plus, a bipartisan bill aims to fund more research on wildfires, and former defense secretary Leon Panetta says the present moment calls for Americans to stand up for what they value.

In this episode of High Value Discussions, we sit down with Angela Savage, the President of Steinbeck Real Estate & Steinbeck Mortgage. She is a rare breed in the real estate and mortgage industry with over 18 years of experience. Based in Downtown Salinas, with a recently expanded sales office in Toro Park Center, Angela has successfully navigated the complexities of real estate and mortgage brokerage, making her a trusted figure in the industry.Angela holds many titles, making her one of the most well-rounded and knowledgeable brokers in the business. From being a Certified Seniors Real Estate Specialist (SRES) and Military Relocation Professional (MRP) to earning her Accredited Buyer's Representative (ABR) and Graduate Realtor Institute (GRI) designations, she continuously elevates her expertise to better serve her clients. Angela is also a dedicated community leader. She serves as Sergeant-at-Arms at the Salinas Rotary Club, Vice President of Membership in the Salinas Jaycees, and a Board Director at MLS Listings, Inc. She has played an integral role in professional organizations such as the Women's Council of REALTORS, Monterey County Association of REALTORS, and the National Association of REALTORS, ensuring that industry standards remain high.Angela's team has been consistently recognized as the best real estate and mortgage firm in Monterey County, earning multiple awards from The Salinas Californian, Monterey County Herald, and Monterey County Weekly.High Value Discussions is produced/edited by: https://assetmediaproduction.comIf you could be so kind and subscribe to my Youtube channel, like, comment, and share.As well as giving a 5 star rating followed by a review on Apple Podcast and Spotify.This helps the show grow tremendously, and I would greatly appreciate the support as I promise to continue to give value to each and every one of you.Connect with Angela Savage:Steinbeck Real Estate: https://www.steinbeckre.com/about/Instagram: https://www.instagram.com/savagebrokerFollow High Value Discussions Socials:YouTube: https://m.youtube.com/@HighValueDiscussions/videosApple Podcast: https://podcasts.apple.com/us/podcast/high-value-discussions/id1704921472Spotify: https://open.spotify.com/show/55cxAJO4lPphznNGTTo1A8Instagram: https://www.instagram.com/highvaluediscussions/TikTok: https://www.tiktok.com/@highvaluediscussionsX: https://x.com/hvanalysisLinkedIn: https://www.linkedin.com/in/daniel-gonzalez-4b21a72b1/

Former Vice President Kamala Harris has returned home to Los Angeles after losing to Donald Trump in the November election. The question now is what will she do next? Many pundits are speculating about a possible run for California governor. Reporter: Scott Shafer, KQED Insurers have already paid out around $7 billion in claims to people who lost homes or suffered property damage in the LA fires. Reporter: Levi Sumagaysay, CalMatters Another fire flared up Tuesday night at a Monterey County battery storage facility, one month after a massive blaze damaged it and caused major health concerns in the region. Reporter: Joseph Geha, KQED Learn more about your ad choices. Visit megaphone.fm/adchoices

Another fire flared up Tuesday night at a Monterey County energy storage facility, one month after a massive blaze damaged it and caused major health concerns in the region. KQED’s Joseph Geha reports.

The flames have died down at the Moss Landing battery storage plant in Monterey County, after a massive fire last month. But the environmental impacts may be just beginning. In neighboring Elkhorn Slough, a sanctuary for endangered wildlife, researchers have already found heavy metal concentrations up to a thousand times higher than before the fire. Reporter: Katherine Monahan, KQED Starting Tuesday, the Federal Emergency Management Agency and US Army Corps of Engineers will begin removing fire debris from private properties that were damaged or destroyed in the January wildfires in Los Angeles. The federal agencies will enter the properties of residents who submitted a Rights of Entry form. Learn more about your ad choices. Visit megaphone.fm/adchoices

The DTC Wine Symposium Podcast Extravaganza – Part 2: The Wines and the People of Monterey County Okay, we admit it—we're Sonoma homers. Occasionally, we branch out and interview someone from Napa (gasp!). But despite our regional prejudices, the growers and winemakers of Monterey County welcomed the podcast crew—not to mention 700+ DTC Wine Symposium attendees—with open arms! Jokes aside, the Monterey County wine community were fantastic hosts all week long. We were lucky enough to sit down with friend of the pod, Adam Lee—a longtime proponent of Monterey fruit—and let him guide us through a fascinating conversation with some luminaries of the Monterey wine scene. Adam introduced us to legendary grower Gary Franscioni, owner of ROAR Wines, who helped develop and farm the vineyards that put the Santa Lucia Highlands on the winemaking map. We also met Sabrine Rodems, winemaker at the acclaimed Wrath Wines and owner/winemaker of Scratch Wines—an awesome lineup of wines that scratched an itch for the acid-driven, racy wine lovers among us. And we spoke with Rhonda Motil, VP of Marketing at J. Lohr Vineyards & Wines, a family-owned winery with deep roots in the region. Jerry Lohr was one of the first to believe in Monterey's potential back in the early ‘70s, and today, J. Lohr continues to produce intricate, terroir-driven wines from over 4,000 planted acres. Of course, this was just a fraction of Monterey County's wine story. Steeped in agricultural history, the Salinas River Valley and surrounding hillsides make up one of the most important farming regions in the country—possibly the world. We learned about the power of the Monterey Canyon, the vast and deep submarine trench off the coast that plays a defining role in the region's climate. We also explored the rapid shifts in temperature, soil composition, and terroir that unfold as you travel north-south and east-west across this fertile wonderland. All in all, we hope we didn't make total fools of ourselves—because the wines were beautiful, the vineyards were stunning, and the people were fantastic. Here's hoping they invite us back! Monterey Vintners Rhonda Motil VP of Marketing – J. Lohr Vineyards & Wines Website | Instagram Adam Lee Clarice Wine Company | Journalist, North Bay Business Journal Website | Clarice Wine Company Instagram | Instagram Gary Franscioni Owner – ROAR Wines Website | Instagram Sabrine Rodems Owner & Winemaker – Scratch Wines | Winemaker – Wrath Wines Scratch Wines | Instagram Wrath Wines | Instagram

In today's newscast: several Monterey County hospitals are speaking out about their commitment to treating all patients regardless of immigration status. The third TEDx event at CSUMB presents stories about waves. And a conversation with the makers of The Long Valley, a short documentary that recently premiered at the Sundance Film Festival.

In today's newscast, the California Teachers Association has launched an effort to coordinate collective bargaining across school districts. Plus, Monterey County soil testing has found abnormal levels of heavy metals near the Moss Landing battery plant fire.

In today's newscast, the Pacific Grove city council is in the process of creating district maps and holds its first hearing this week. Plus, initial water testing results from Monterey County after Moss Landing battery fire show safe levels of heavy metal concentrations.

Send us a textCheck us out at www.cheapwinefinder.comor email us at podcast@cheapwinefinder.com

In today's newscast, details on Monterey County's plan to address homeless encampments and Monterey County officials hope to make soil and water testing from the Vistra battery fire available by the end of the week.

Monterey County holds its required TRUTH Act hearing and the San Lorenzo Water District wants public input on its local hazard mitigation plan.

In today's newscast: Santa Cruz County is looking for more volunteers to help with its annual homelessness point in time count, and a local organization is partnering with coffee shops to reduce the number of disposable cups entering landfills. Plus, the California Department of Food and Agriculture issues a recall of raw milk from the Schoch Family Farmstead in Monterey County.

C.H. Wente came to America in the late 1800s from Hamburg Germany, learned to make wine from a German by the name of Charles Krug in the Napa Valley, and in 1883 established his first 47-acre Estate and Winery. He chose the Livermore Valley as it was famed for its excellent soils and climate. In 1908, C.H. planted the first Chardonnay vines in the Livermore Valley.In 1912, second generation and a UC Davis student, Ernest Wente, persuaded his father and founder, C.H. Wente, to import Chardonnay cuttings from a well-known vine nursery, F. Richter Nursery n Montpellier, France, to the Livermore Valley.Ernest hand-picked vines that showed the best health and pronounced flavors, grafted the two together, and propagated those characteristics forward. Ultimately creating what is known as the ‘Wente Clone.'  Today, over 75% of all California Chardonnay stems from the Wente Clone and the Wente Family property. Wente produced sacramental wines throughout prohibition to keep the winery and vineyards in production. After the repeal of the National Prohibition Act (Volstead Act) in 1933, Ernest and his brother Herman Wente released the nation's first varietally-labeled Chardonnay, a 1936 vintage.Ernest and his son Karl L. Wente pioneered new vineyard plantings in 1964 in the Arroyo Seco region of Monterey County. Here they plant Pinot Noir, Riesling, and Chardonnay. In 1966, Wente Vineyards Tasting Room opens in Livermore Valley, and is one of the first tasting rooms in California. Throughout the late 1970s and till today, the fourth generation Winegrowers Eric, Philip, and Carolyn Wente head operations of the winery, continuing expanding vineyards, winery, and related visitor facilities. In 1986, The Restaurant at Wente Vineyards opened California's third winery restaurant. In addition, the Wente Vineyards annual series launched the Concerts, attracting top entertainers and thousands of guests annually. In 1998, The Course at Wente Vineyards, an 18-hole championship golf course designed by Greg Norman, was opened, enhancing the wine country lifestyle of the Livermore Valley. At the same time, Wente Vineyards has become one of California's most extensive wine exporters to over 75 countries. In 2010, Wente Vineyards received one of the first certifications for a California Certified Vineyard and Winery, and The Course at Wente Vineyards received Certified Audubon Cooperative Sanctuary statusToday, fifth generation winegrowers Karl, Christine, Jordan, Aly, and Niki Wente are actively working in various roles in the winery from operations, viticulture, and marketing. Their legacy is yet to be determined, but they are very passionate about continuing the family tradition of sustainable farming and producing the best-quality wines. 

Chris breaks down the Moss Landing Power Plant fire in Monterey County, California—a massive lithium-ion battery facility that's part of the state's push for renewable energy. He highlights the environmental disaster caused by the fire, the unrealistic goals of green energy storage, and the financial scams driving these projects. How sustainable are California's green dreams? www.watchdogonwallstreet.com

In today's newscast, the active fire in Moss Landing at a battery energy storage plant has Monterey County officials continuing to advise residents to stay indoors with windows closed.

In today's newscast, the Western Rivers Conservancy worked with the state and the Esselen Tribe of Monterey County to return stewardship of land along the Little Sur River to the tribe. In Santa Cruz County, the Coastal Rail Trail is awarded $19.5 million from the US Department of Transportation.

In today's newscast, Monterey County has launched a public education campaign to inform residents of their Constitutional rights regardless of immigration status. In Santa Cruz, the city council approved a recovery package for the wharf that includes free 2-hour parking for visitors, partial rent relief for affected businesses, and debit gift cards for some wharf employees.

In today's newscast: Monterey County residents have until Friday at 11:59pm to complete a climate action simulator, which will help the county decide which projects to prioritize. Also, Joby aviation gets a few steps closer to offering commercial electric air taxi flights.

In the wine industry, it is difficult to plant to demand. At the time of this recording in December 2024, the industry finds itself in a state of oversupply. Audra Cooper Director of Grape Brokerage and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage discuss the challenges ag faces from a lighter crop to regulatory restrictions to inflation. To remain viable, they stress the importance of farming a quality product that can be made into good wine and sold profitably to continue to support all aspects of the industry. Resources:         185: Why You Need to Talk About Sustainability 221: Future Proof Your Wine Business with Omnichannel Communication Turrentine Brokerage Turrentine Brokerage - Newsletter United States Department of Agriculture Grape Cruse Report Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript [00:00:00] Beth Vukmanic: In the wine industry, it is difficult to plant to consumer demand. At the time of this recording, in December 2024, the industry finds itself in a state of oversupply. Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. [00:00:23] I'm Beth Vukmanic, Executive Director at Vineyard Team. And in today's podcast, Craig Macmillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified Vineyard and the first ever SIP certified winery, speaks with Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker. At Turrentine Brokerage, [00:00:45] They discuss the challenges ag faced in 2024 from a lighter crop to regulatory restrictions, to inflation, to remain viable. They stress the importance of farming a quality product that could be made into good wine and sold profitably to continue to support all aspects of the industry. [00:01:04] Do you want to be more connected with the viticulture industry, but don't know where to start? Become a Vineyard Team member. Get access to the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Visit vineyardteam.org To become a member today. [00:01:25] Now let's listen in. [00:01:31] Craig Macmillan: Our guests today are Audra Cooper and Eddie Urman. Audra is director of grape brokerage with Turrentine brokerage. And Eddie is a grape broker for the central coast, also with Turrentine. Thanks for being on the podcast. [00:01:42] Audra Cooper: Thank you for having us. We're excited. [00:01:44] Eddie Urman: yeah, thanks for having us, Craig. [00:01:46] Craig Macmillan: What exactly is a wine and grape brokerage? [00:01:49] Audra Cooper: It's a really fancy term for matchmaking and finding homes for supply. Whether that's through growers having fruit available and needing to sell in a specific year or finding multi year contracts, or that's bulk wine that has been made in excess or maybe a call for a winery needing to find a way of A pressure release valve. [00:02:11] Craig Macmillan: And so you match buyers with sellers, basically. [00:02:13] Audra Cooper: Exactly. [00:02:14] Craig Macmillan: On both sides of the fence. Both the wine and the grape side. Do you have specialists for the grape side? Specialists for the wine side? [00:02:21] Audra Cooper: We do. , you're talking to our newest hire on the grape side, Eddie, who's going to be focused on the Central Coast. We also have Mike Needham in the Central Valley on grapes. Christian Clare in the North Coast specializing in Napa, Sonoma, Lake, and Mendocino on grapes. And then we have three bulk wine brokers, Mark Cuneo, William Goebel, and Steve Robertson. [00:02:40] Craig Macmillan: Your world is very dependent on the marketplace. Obviously, that's what you do. You're brokers. The simple model of quote unquote the market. I think for most people is that you have a consumer who buys wine, wineries make wine, and they sell it to those people who buy it. Vineyards grow grapes up to wineries. [00:02:57] So if there's more demand from consumers, that means there's , more grapes in demand, there's more wine in demand, and there should be higher prices. Or the opposite. That's probably really oversimplified given the unique nature of the wine industry, because , it's not a widget, you know, I don't make a widget, sell it, then go, Ooh, I can make more widgets. [00:03:16] So because of the nature of the business things are on much larger timeframes, right? Audra, [00:03:23] Audra Cooper: They are. I mean, agriculture by nature is, a little bit more of a, what we call an on ramp and off ramp. There's kind of that distance from the time that something is needed versus the time it can be produced. And in the wine industry, it's really difficult to plant to demand. And oftentimes we miss the boat regards to meeting demand with our current supply needs. [00:03:44] So it's really difficult to not only predict, but figure out where consumption is going. And you talked about kind of the simplicity of it and it is true. You can kind of look at the macro market in a very simplistic way, but the reality is in particularly with California, it's very segmented. From value tier up to premium to ultra premium to luxury, and all of those different tiers have different timelines, and some of them converge at moments, depending upon whether there were oversupplied or undersupplied, . So yeah, it can get really complicated and very, very multifaceted. [00:04:18] Craig Macmillan: What's your comment on that, Eddie? [00:04:21] Eddie Urman: Well, I think Audra summed it up pretty well, but yeah, it's a very complex integration of all these things, and planting grapes oftentimes, like Audra said, we tend to overdo it. And we then tend to overdo pushing them out. And it's just kind of a cyclical thing through history where we go from undersupply to oversupply. And right now we're obviously in a pretty large state of oversupply. [00:04:44] Craig Macmillan: Over supply in terms of grapes? [00:04:46] Eddie Urman: Correct [00:04:47] Audra Cooper: and bulk wine. [00:04:48] Craig Macmillan: And bulk wine [00:04:49] what are the kinds of things that are going to lead to a market correction there? Are people going to have to pull out vines? Are they going to have to say, Well, I was planning to sell this wine for 20 bucks a gallon, now I'm going to sell it for 10. [00:05:00] What are some of the dynamics that are going to happen during this time? [00:05:04] Eddie Urman: Well, I think the third rung is consumption, right? Unfortunately the trend over the last two years is consumption is going down in general. And we don't see any signs of it at this time. That's showing it's necessarily going up. We're optimistic and hopeful that it will. And we look forward to seeing the data after the holiday season, but that rung is going to be really important. [00:05:25] The other part is still supply. So pushing vineyards. And we are seeing a lot of people push vineyards. There's no clear number yet of what's been pushed or what will be pushed, but it does seem like there's a lot of parties that will be either ceasing to farm or will be removing vineyards. [00:05:41] Craig Macmillan: This is for either of you to pick up. Are there particular segments where we're seeing this more than in others? Premium versus luxury example. [00:05:48] Audra Cooper: The removal seemed to be really heavily weighted towards the Valley specifically, more of the value tier, because that's our largest volume by far. So we see a lot of removals, particularly in the South Valley that really started to occur even before we felt really oversupplied, and then it started to move north from there, pushed into the Central Coast and even to some degree the North Coast as well. [00:06:10] So you're seeing removals throughout the state of California, and you could even argue that you've seen removals in the Pacific Northwest as well, there's been an oversupply position there, particularly in Washington, and the only two areas that we don't see that dynamic is perhaps Texas to a degree, as well as Oregon. [00:06:27] But there again, they're starting to feel oversupplied as well. They're kind of on the back end of this [00:06:31] the Central Valley is the furthest ahead. And so we may actually see a little bit of a slowdown in removals. They're coming up after the 26th vintage. However, it remains to be seen. I mean, water , constrictions and regulations are going to play a huge factor in that as well, as it will be in the central coast in the near future. [00:06:48] Craig Macmillan: Are there alternate or other crops that may go in, into place instead of grapes? [00:06:53] Audra Cooper: Unfortunately, right now, there's not a good answer for that. In the past, you'd say yes. And there were several alternative crops, particularly in the valley and the central coast, especially when you think of Santa Barbara and Monterey County. Paso Robles is in a little bit of a different position without, you know, a true crop to turn over to. But all of agriculture in California is struggling and has been really affected in the last 24 months, [00:07:16] Craig Macmillan: why the last 24 months, do you think? [00:07:18] Audra Cooper: you know, that's a good question. Part of it is kind of weather patterns in regards to some larger crops and oversupply consumers have certainly had some. Tighter budgets in a lot of respects to the economy. Inflation has played a huge role in that. When we talk about the wine industry, the wine industry is not a necessity as far as the goods. There is certainly a movement towards, you know, what they call no amount of alcohol is healthy for any individual of drinking age. So that certainly has affected our industry, but it's also affected other crops as well and other, other beverages, specifically alcohol. [00:07:53] Craig Macmillan: Eddie, in the Central Coast, what, what have you been seeing? [00:07:56] Eddie Urman: As far as vendor removals or as [00:07:57] Craig Macmillan: Yeah, as far as vineyard removals, things like that. [00:08:01] Eddie Urman: I mean, there are a large number of vineyards that are being pushed out. It's substantial both in Monterey County in Paso Robles, there's parties we're talking to that are also talking about pushing. This upcoming year and not replanting for a year or two. Some are potentially considering alternate other options where they can. But to segue on that, unfortunately it is exceedingly difficult right now to go to any other crop. Cause none of them are necessarily performing super well. [00:08:28] Craig Macmillan: Right. One thing that I'm kind of surprised by based on what you said, Audra, was that we're having the most removal in that value segment where we have the most supply. It would seem to me that if demand out there in the marketplace and folks don't have a lot of money, it seems like there'd be more demand for those value products. [00:08:48] Like, I would think that the contraction would be at the higher level, the expensive level, as opposed to the lower price level. Is there a mechanism there that I'm missing? [00:08:56] Audra Cooper: I think there's not necessarily a mechanism per se. I think there's a layer of complication there that doesn't make it a simple apples to apples position in regards to where consumers are spending their money. A lot of consumers who are brought by, you know, ultra premium to luxury, they may have not been as affected in a relative sense by the economy and inflation is someone who is perhaps playing in more of that value tier. [00:09:21] Okay. Whether it was bag in a box, larger liter, whatever it may have been, you know, that tier that's 12.99 and below had already started to see some impacts during pre immunization. And that was from 2012 until about 2020. And then it's just been really wonky since 2020 in our industry and really difficult to read the tea leaves and as far as where things were going. And I think a lot of the new plantings that we did, In 2011 through 2016 really came online in the central valley as well. So it just, it was almost a perfect storm, unfortunately, for the value tier. But that's not to say that these other tiers haven't been impacted as well, just to a lesser degree. [00:10:01] Craig Macmillan: Right, exactly. Is this also true on the bulk wine side, Audra? [00:10:04] Audra Cooper: Oh, certainly. I think anytime that you look at our industry, the bulk wine market actually leads the trend in regards to the direction we're going. So anytime we start to see multiple vintages, Or one vintage really start to increase in volume and availability in all likelihood. We're about 12 months, maybe eight behind the market with grapes. [00:10:25] So bulk will start to kind of slow down, stack up on inventory. Prices will start to drop. We'll still be doing just fine on grapes. We'll get multi year contracts. Prices are at least sustainable, if not profitable. And then suddenly we'll start to see the same trend on grapes. [00:10:39] Craig Macmillan: How many, or, and Eddie might be able to answer this for the Central Coast. How many folks on the grape side are having wines made from their grapes? Like under contract strictly for bulk. I've got a hundred tons of Sauvignon Blanc unsold. That's a lot, but unsold. I'm going to go ahead and take my chances on the bulk market. [00:11:00] Eddie Urman: you're saying Specking it. [00:11:01] So yeah, crushing it and specking it on the bulk market. Surely there are parties that did that, but I would say there is definitely a lot less parties that did that this year. In 2024 specifically. multiple reasons. One, specifically in Paso Robles, the crop was quite light which increased some late demand for some Cabernet specifically. [00:11:22] Sauvignon Blanc was one of the other varieties that was , in demand because of how light it was. Monterey in Santa Barbara County, it seems like there were parties that decided to just leave grapes on the vine. even in internal vineyards for companies that produce their own wine rather than turn it into bulk. And Audra, please add anything if you feel. [00:11:43] Audra Cooper: I think from a specific standpoint, you know, that was a great way of answering that. I think one of the things to keep in mind is I, I know that we should definitely be mindful of educating and being informative in a general sense, right? The rule of thumb when you're a grape grower and you're trying to sell fruit is if it is difficult to sell as grapes, It will typically be exponentially more difficult to sell as bulk wine. [00:12:07] And so taking that position as a way of bringing profit back , to your vineyard, nine times out of 10 is not going to work out. And that one time is technically a lightning strike and it's extraordinarily difficult to predict that [00:12:20] Craig Macmillan: So not a lot of folks wouldn't be wise to do that for a lot of folks. [00:12:23] Audra Cooper: generally. No, I mean, I think most growers, particularly independent growers do not have the wherewithal or the risk adversity to be able to play the bulk market in any significant way. Okay. Mm [00:12:37] Craig Macmillan: Well, let's talk about wineries playing the bulk market. I've got extra stuff. Now, if it's all internal, if I'm growing my own grapes and turning them into my products, it sounds like I would want to maybe leave things on the vine, or just simply not put my investment into producing those wines. Where do bulk wines come from if they're not coming from spec grower spec operations, if they're coming from wineries in particular? [00:13:01] Things that are cut out for quality, things that are cut out for volume [00:13:04] Audra Cooper: Yeah, a multitude of reasons. I mean, the wineries typically use the bulk wine market as what I had alluded to earlier, which is a pressure release valve, right? When they are short or they are long, they're looking to the bulk market, whether that's to buy or sell. Now, that's certainly not every single winery that does that. Particularly some boutique operations, or even a lot of the DTCs would prefer not to play on the bulk wine market, but at times dabble in it. [00:13:27] Another reason to go to the bulk wine market as a buyer is to start a program. If you've gotten, you know, interest from a retailer, for example, for, you know, a control label that's an easy way to research whether or not it is an economic profitable project for your winery, as well as whether or not you can actually find the varietal. And the volume needed for that project. [00:13:49] So there is a multitude of reasons for the bulk wine market to essentially exist and be utilized. But the traditional model is to sell excess on the bulk wine market to someone else who actually needs it. The challenge right now is, we hit about 29 million gallons of actively listed bulk wine for California back in April or June, and that number really didn't decrease until recently. It's the highest inventory that we'd ever seen going into harvest, and when we have those dynamics, that bulk wine market's utilization becomes a little bit, shall I say, sludgy, in the sense of, Most everyone's trying to sell they're not trying to buy. [00:14:29] Craig Macmillan: Eddie, do you have anything to add? [00:14:30] Eddie Urman: no, I think Audra summed it up pretty good. I mean, you asked, how does it end up on the bulk market? I don't think at this point, there's a ton of players that are planning to put it on the bulk market per Audra's point, but wineries are in their best faith trying to secure the amount of fruit they need to then make wine. That they have a home for IE sale, you know, some sort of sales, but as we've seen contraction in sales, unfortunately for some parties, they're forced to make decisions to put it on the bulk market. That'd be correct. Audra. [00:14:59] Audra Cooper: be a correct way of saying it. And also to have to remember, we're essentially making wine for the future when we're harvesting fruit, right and putting it in tank. And so it's really difficult to predict exactly how much 2024 someone's actually going to be able to put out on the shelf and ship. So I think that's the other element to is, by their model , what they purchased and what they received now, of course, 24 is going to be a poor example of that with how light the crop was, but in general, they're buying for what they predict to be their demand and needs [00:15:30] and in all reality, when it's bottled. Packaged and shipped out, those numbers may look dramatically different. Hence the reason why it's going to end up on the bulk market. If it in fact is already in excess. There are some negotiants that may actually in some years where they think the market's pretty good and they can be profitable, we'll go out and spec, but that kind of business model is few and far between compared to say 15 years ago, [00:15:54] Craig Macmillan: Interesting and that kind of leads us to where we are now. You've already touched on it a little bit. We just finished, this is November of 2024, we're just wrapping up the harvest in California. Obviously it's a crystal ball thing, but basically, at the moment, how are we looking? It sounds like we had a light harvest. I'm going to ask you about that. A light harvest. And it sounds like that was pretty much true throughout the coast of California. Is that right? [00:16:20] Audra Cooper: generally, yes, there were regions and AVAs that did better than others. For example, parts of the North Coast with the exception of Sonoma and Napa, so Mendocino Lake and Sassoon, they were not as light as, say, Paso Robles on Paso Robles Cabernet or Sauvignon Blanc, but they were still below expectations in most cases. There's just certain areas that were impacted further. far more and may actually be at historical low yields. And I'll let Eddie touch upon kind of his experience specifically in Paso, because I think it's one of the more impacted regions in California. [00:16:55] Craig Macmillan: Yeah, yeah. Go ahead, Eddie. [00:16:56] Eddie Urman: Yeah. I think kind of extrapolate on what Audra was speaking to. Paso Robles was exceptionally light last year. I think, you know, our numbers are fluctuating and we'll, we'll see what was actually processed, but potentially 50 percent down from the five year average on Paso cab. And potentially one of the lightest crops we've seen in, potentially 20 years, or at least for sure in my career. Luckily 2024 for Paso was light. And because of that, there were people trying to secure extra cab and South Blanc towards the end of harvest. Unfortunately to, to Audra's point, the rest of the state wasn't as light in other areas. It's going to be pretty interesting to see how it all unfolds because it's probably more regional. [00:17:39] Craig Macmillan: And so we're saying fortunately light because the longterm impact would be that we will have less wine going into an already crowded marketplace. [00:17:50] Eddie Urman: But we also came off 2023, which was probably historically one of the largest crops we've ever seen in the state. So if we would have had a crop like that back to back, that would have been devastating. [00:18:01] Audra Cooper: Yeah, man, that's, that's so very true. And I think it's really important too, to hit upon, you know, the late season purchasing and the run that we saw on grapes. specifically in Paso for Cabernet and to some degree Sauvignon Blanc as well. But I'm going to really kind of lean towards Cab and even some of the red blenders. A lot of that was replacement demand. So it was demand that had been met by a current contract, but because the crop was so extraordinarily light, It had to be made up for somewhere. So there was a need for the fruit that was contracted, but if we didn't have that dynamic with available grapes, we probably would have had grapes left on the vine. [00:18:38] And we did to some degree, but just far less than what was predicted in 2024. [00:18:44] Craig Macmillan: This reminds me also of the, the concept of volatility. How volatile is the bulk wine grape grape market? We talked about these long time frames, which means your price changes you would think would be slow. Is, is there a lot of jumping around just in the course of a calendar year? [00:18:59] Audra Cooper: Yes and no. It really depends on the year. I would certainly say that in very light years we will see more volatility on price. Then in years where it's way oversupplied, or we have a large crop that creates more stability, good or bad, with a heavier crop. But it's not as volatile as maybe some other markets that people are trying to, you know, short on, for example, with the Wall Street guys. It's not quite like that either. So there is a little bit more stability built into it. [00:19:27] I think the challenge Happens often is a lot of people build their business models off of the district averages and the district averages don't show as much volatility as the, you know, yearly spot market does. [00:19:40] And unfortunately, it used to be a rule of thumb that about 10 percent of California supply was on the spot market every single year. Now I think that's closer to probably 30 something percent. I mean, it's really jumped in the last few years. [00:19:54] We have to remember our industry has been in a really interesting and an unfortunate position of retracting over the last couple of years with consumer demand declining, with the economic impacts with inflation, with lack of, you know, operating loans being readily available like they were. [00:20:10] I mean, things have changed pretty dramatically. I have a strong belief. I won't even say hope because hope's not a strategy. I have a strong belief that, you know, as we go through some of these challenges, We'll essentially build back and we'll get to a healthier position. And I do think that some of the worst things are some of the bigger pain points we either, recently have gone through and are over with or that we're in currently. So I don't think it's going to get much worse, but it remains to be seen. That one's a hard one to kind of figure out. But my, my thought is that with the lighter crop, it's certainly going to help the bulk wine market, not stack up, you know, a large fifth vintage, cause we have currently five vintages stacked. Stacked on top of each other in bulk wine market, which again, is the most amount of vintages I've seen in the 18 years I've been doing this. And that does show, you know, we met with a client yesterday and they said, our industry is sick. And I think that's actually a really great way of putting it. We're we're kind of in a sick position and we just need to figure out how to get to a healthier spot. [00:21:10] Craig Macmillan: five vintages stacked up that, so we're talking, there's like 2019 that are still in the market. Then [00:21:16] Audra Cooper: There is a little tiny bit of 2019, there's a tiny bit of 2020, and then you get into 21, 22, 23, and then the 24s are starting to come on. [00:21:25] Craig Macmillan: is there a home for something that's that old, even [00:21:30] 2020, [00:21:31] Audra Cooper: I mean, 2022 is about the oldest vintage back that I would say, in all likelihood, there's a reasonable wine based home, and even that's starting to get a little bit long in the tooth when we talk about 21 and 2020. Forget about 2019, that should have gone somewhere at some point long ago. Those vintages in all likelihood, again, they're smaller amounts, I think they're less than 100, 000 gallons each. [00:21:57] They're gonna have to go somewhere, whether it's destroyed or they go to DM. [00:22:01] Craig Macmillan: right? What's DM. [00:22:03] Audra Cooper: Distilled materials. [00:22:04] Craig Macmillan: There we go. Perfect. [00:22:06] Eddie, if you were advising a grape growing, what is your view? Looking ahead, what's your crystal ball say as far as removals, planting, varietal changes, clone changes, rootstock changes, anything like that? [00:22:20] Eddie Urman: Yeah, well we get that question a lot and it's pretty difficult to answer. At this point, you know, growers should really be considering which blocks they should be farming. They should be strongly considering pushing out blocks that are older or have no chance at receiving a price sustainably farm it. economically. And as far as planting goes right now, it's all over the board. It depends on the region, you know, where you're at within the central coast. That's which is my region specifically. And even then it's pretty hard to justify to somebody right now. It's a good time to plant. [00:22:56] That's [00:22:57] Craig Macmillan: that does make sense, I am thinking about other interviews that I've done with, with plant, plant pathology. Where it seems like everything is going to someplace bad in a hand basket because vines are dying. Do I replant that? You would think that diseases, like trunk disease, for instance, would alleviate some of this. [00:23:15] Vines would need to come out of production. Do you see that kind of thing happening? Do you think people are picking not just older, but maybe damaged or diseased or infested vineyards, taking those out of production and then not replanting those? [00:23:27] Eddie Urman: Yeah, they definitely are. The, difficult thing with vineyards compared to certain other crops is the fixed costs that go into installing a vineyard, which has gone up drastically in the last 15 years. So it's really difficult for a grower to push a vineyard you know, spend $2,000 an acre to push a vineyard or whatever it may be, and then decide, okay, we're just going to replant next year and spend 45, 000 or 40, 000. On reinstalling a vineyard. It's, it's a lot of money. Especially if it's on spec and, and honestly, sometimes it can't even get financing to do it. [00:23:59] So unfortunately, a lot of these players will need to say, we'll try to stick it out and say, okay, what if we just weather the storm one more year, the eternal optimist, the eternal optimist. View. I think we're finally starting to see that some people are, are making some tough decisions and it's, it's sad to see, but it's what needs to happen as far as pushing some of these vineyards that are diseased or too old to be productive. [00:24:20] Audra Cooper: I think he did a, you know, a service to everyone by talking about that, because the older plantings for as long as people had to hold on to them you know, we, talk a lot about, you know, oh, the 1990s plantings and they need to go away. Well, that's really easy to say it's a little more difficult to do, particularly again, if you're an independent grower. Relatively small, maybe your 20 acres, you know, the likelihood of you being able to get a planting contract and or getting financing to redevelop is slim to none. So you're going to hold on as long as you can. And that really has kind of added to the bottom line of supply as well. We have a lot of acreage that is finally starting to get removed that should have been removed years ago. [00:25:01] Craig Macmillan: And again, thinking in like classical high school economic terms It seems like grape prices have been going up, at least on Paso and some of those kind of more luxury areas. Is that true? Or is there a real cap on price compared to what it could have been? Or are we in decline? What, what's, what's happening right now? [00:25:24] Ha [00:25:24] Audra Cooper: I think that's actually a very loaded question in some respects because [00:25:30] Craig Macmillan: yeah, it [00:25:31] Audra Cooper: It's highly dependent on what we're talking about, right? If we're talking about Westside and we're talking about some of the Rhone Whites that are now in vogue, yeah, their pricing has started to increase even in spite of the market, right? Because they are in demand, but they're more of a niche market as well. They're not part of the macro market. Whereas you look at Paso Cab, The district average was starting to kind of climb back up again, but if you look at the spot market, it has declined dramatically over the last two years. And I think we're in our third decline now, as far as per year per vintage you look at, for example, Monterey County, Pinot, and I think you can easily make the argument prices dramatically decreased over the last several years. You know, it had a great run post sideways and unfortunately we way over planted and we planted it in a time where there was a lot of virus material that unfortunately got put into the ground and then we oversaturated the market on the shelves as well from a national distribution standpoint, if you want to talk about maybe some cool climate, Sarah, yeah, pricing continues to go up, but they're again, very nichey. So I guess the long winded thing is macro sense. Prices have been on the decline. Niche, it depends on what it is and where it is. [00:26:46] Craig Macmillan: And I, I got this from you, Audra, from another interview you did. What is the difference between a light harvest and a short harvest? And the reason I ask this is because it, on the wine side, talking to people, it's like, Oh, it's going to be a short harvest, coming up short. As in, I don't have enough. [00:27:02] I'm coming up short. It's like, I don't have dollar bills in my pocket. That's totally different than having not a lot of grapes. [00:27:09] Audra Cooper: Yeah, I mean, from a market perspective in which we operate, those two words have very different definitions. Light to me is regarding your yield per acre, your production. It's a light year. We're below average thresholds. Short on the other hand is more of an economic demand supply term that we utilize when The actual crop being delivered falls short of the actual demand. And that's a little bit tricky this year because a lot of people were saying the crop is short. Well, it was in only some cases. For example, Sauvignon Blanc, specifically in Paso, it was short. There's, I don't think there's really any arguing that. Paso Cab, I think it depends on what winery and which grower you are. There were growers who were sold out and fully contracted that were not able to meet their contracts and their wineries would have taken every single time they could have delivered. That's a short situation. Now, on the other hand, I've got some other stuff that say is like a 1997 planting that, you know, didn't have a whole lot of demand. They were light in their crop yield, but they were not short in their supply. [00:28:18] Craig Macmillan: What are things that growers in particular can do to set themselves apart in the marketplace? You mentioned niche, we've mentioned county average pricing, wherever you would like to be selling their grapes for more than that. And they do. What are things that people can do to kind of set themselves apart? Eddie. [00:28:35] Eddie Urman: That's a great question. It's a very difficult question. I think I'll start on the other end of the spectrum. You hear somewhat frequently people talk about minimal farming, or can they do just to get you by this year, get you into the next year what we've discussed with multiple people and what my belief is, unfortunately, if you decide to minimally farm or do the absolute bare minimum, you're boxing yourself into a area of the market. Where there's no chance you're gonna get a price that's really gonna even break even. I think most parties would agree to that. The best thing for our industry, and specifically Paso Robles, the Central Coast, is we need to continue to deliver quality products that, you know, a winery can make into good wine and sell at a good price. Right. So we need to continue to improve on our farming techniques, improve on our utilization of the resources we have to provide that product and reach a sustainable point of price to where vineyards can sustain, growers can continue to stay in business, and wineries can then take that product and sell it in a bottle profitably at a store or restaurant or whatever it may be. [00:29:45] So I kind of danced around your question, but my personal opinion is, if you want to be in this business and you want to create a product, you know, create a grape that people want to buy, you have to put the money into it to farm it. It sounds easy to say it's extremely difficult for the people making these decisions right now. [00:30:03] Craig Macmillan: You may have to spend a little money. [00:30:05] Audra Cooper: you definitely do. I mean, I think, Anytime that you slow down on what you spend, unfortunately you start to decrease your marketability. And that is so difficult in years like this, where as a broker, you watch someone cut their budget and their spending in half and you immediately notice, I can't sell your fruit. And that's a difficult thing because you can't necessarily guarantee that you can sell their fruit either. So how do you justify someone spending, you know, their normal budget? [00:30:37] One of the things that growers specifically can do is they can identify their value proposition. And for many, it's going to be unique, and some of them are going to have similarities. Part of that is, and I'm probably going to get myself in trouble a little bit here, the old kind of lead with, you know, I've gotten these gold medals for the wine that I produced off of my vineyard at these, you know, county fairs or this competition. Unfortunately, they just don't count anymore with marketing winemakers that are, you know, new on the scene, or perhaps with a new corporation, or, Somebody who's been through kind of the ropes, these things don't have any weight anymore. [00:31:17] But what does have weight is understanding what your buyer's needs are and how your vineyard actually fits those needs. So really understanding, where you fit into the market. Not everyone's going to have the best grapes in the region. And that's okay because maybe that is already oversaturated. [00:31:34] Maybe you need to hit a middle tier winery that's selling at 15. 99 and you know that you can be sustainable at $1,500 because this is your budget XYZ and it fits. You know, you don't necessarily have to be the 3, 000 or 4, 000 guy on the west side in Adelaide or Willow Creek. That's not going to be for everybody. [00:31:54] So really finding your position is really important and also what you provide to that buyer. And it's really simple, and I know it's actually probably very elementary to say, but what can you do to help make the people you work with at that winery make them look good? Because they'll also do that for you in return. [00:32:11] Craig Macmillan: and specifically in your experience, especially to start with you Eddie are there particular practices management styles, management philosophies that seem to be attractive to wineries that they're more likely to maybe buy from that grower? [00:32:25] Eddie Urman: Yeah, I'll just probably give a little more detail here, but my experience comes mostly from larger scale farming. At the end of the day, I think the more you put into farming it appropriately, IE you know, good pruning techniques good cultural practices, whether they be shoot thinning leafing, depending on your trellis style wire moves second crop drop or, or green drop. Those are all things that, you know, wineries are going to think are a positive thing. [00:32:54] Now, is it going to match every single program to Audra's point? And you don't always have to be the person selling $3,000 per ton cabernet. Some people can make just fine in those middle tiers. [00:33:03] And we need those people too, because there's bottles that need to go on the shelves there. So if you can have an open, reasonable discussion with your winery and what their expectations are and what you can actually provide at a certain price point and yield I think that's really important place to start. [00:33:18] Craig Macmillan: Audra? [00:33:18] Audra Cooper: Yeah, I think there's a couple things. Again, this is very elementary, but say what you do and do what you say. Following through with your word and what your plan is, is very, very important and being very consistent with your practices and the end product that you try to provide. I mean, consistency in agriculture, particularly in growing wine grapes, is very difficult, but those who achieve it are the ones that typically don't have as much volatility in their ability to sell fruit. on, you know, a term contract, typically. [00:33:46] I think the other thing, too, keeping in mind is managing personalities, too, and understanding, you know, who's the right fit for each other. I think that's really important, I think, from a practice's standpoint and I think this is becoming more and more commonly acceptable, but shoot thinning, when I first arrived in Paso even Monterey County, for that matter, is, was not very common. [00:34:10] It's becoming more and more common, and I think it's actually very important. And Eddie has kind of reaffirmed and reassured me since he started with Turrentine Brokerage, and I kind of failed to remember my basics. Pruning is everything. And I think sometimes often more than not, you know, pruning actually kind of gets It's in my mind kind of degraded and, you know, people try to make up for things later on and we start with the right foundation, usually have some consistency. [00:34:36] Craig Macmillan: So that's somewhere you may want to pay more attention and spend some more of your money there than in some other things. [00:34:42] Audra Cooper: Well, and your plan starts there, right? [00:34:43] So whatever you start with at pruning, that's your beginning plan. In all likelihood, you need to write that out. [00:34:49] Eddie Urman: , be intentional with your pruning plan. From the time you start the season, you should have a plan. Okay. This is what we're going to target this year and you got to stick to it. . [00:34:57] Craig Macmillan: What about, , certifications? There was a time not that long ago when going for whether it's SIP or organic we've got regenerative now a lot of folks looked at that and said, hey, this is going to help set me apart. This is going to help and with buyers, buyers are going to be interested in wanting these types of products. [00:35:18] Have you seen that take place? [00:35:20] Audra Cooper: Yeah, I have a really, really strong opinion on sustainable certification. And I'm sure a lot of our clientele is probably tired of me hitting this drum too loudly, but the reality is at one point, sustainable certification, regardless of which it is. Was a nice to have and the occasional request now. It's a it's a need to have must have [00:35:39] if you are not sustainably certified you are cutting your marketability I wouldn't say in half but pretty close now a lot of our buyers are requiring it and even if they don't require it suddenly asking at the end of harvest Oh, did they have a certification? and then the answer is no well now you may be on the chopping block of we may not re sign that fruit because Our retailers are asking us, what are we doing in regards to, you know, our kind of our social impacts in our economic and our environmental impacts? And it may not be on the bottle per se, but it's in the conversation. And so to be able to provide that information to the end user is really important [00:36:19] when it comes to the other certifications. Certainly organic is trending. It is trended off and on in our industry. Unfortunately, we don't see a big premium being paid for, for grapes that are organically certified with some exceptions. [00:36:33] And so that's really hard, I think, from an industry to, to really grow in that manner. Regenerative is certainly another trend. I think we're on the beginning cusp of it, so I don't see it as, you know, impactful as sustainably certified on macro level. As I do sustainable. So it'll be interesting to see where that goes. [00:36:53] I think organic those probably going to trend a little bit more in 26 and 27 just based on the players that are currently asking about it. [00:37:01] Craig Macmillan: What do you have to add, Eddie? [00:37:02] Eddie Urman: Yeah, I think Audra's absolutely right. We are in a state of excess or oversupply. So wineries are more intensely looking at. How can we differentiate one vineyard or one grower versus the next? And sustainability comes up in most conversations regarding that. So it's turning more from an option to more of a necessity. [00:37:24] I think one thing that there's a trend for unfortunately too, or it can be unfortunately for some people, is they're herbicide free. So there are some people that are interested in herbicide free. It's not a certification, [00:37:34] Craig Macmillan: Yeah, just simply as a practice. Yeah, I, agree with you. I'm hearing more and more about that all the time. And that's a, that's a big shift for a lot of growers. That's a very costly change to make. But you're absolutely right. That is a topic of conversation. That is definitely something that people are talking about in, in the broader world. There's a lot of news attention to that, especially around places like France and stuff, or that's going to be kind of a requirement probably in the future. [00:38:01] Audra Cooper: I just want to add really quick. One of the challenges that we see is Oftentimes wineries will come to the market requesting these differentiation points, right, in regards to practices, and it's really difficult because when they come to the market, a lot of these processes and procedures needed to have already been put into place, right? They would have already had to be intended or implemented in the field. And so we're, again, almost a bridge behind in regards to what demand currently is and, and this particular trend. Especially when we talk about organic herbicide free. These are very intentional, time intensive planning processes that we've got to get ahead of. [00:38:43] And I don't have a great answer because the market doesn't support a higher price per ton right now. And the reality is there are capital intensive changes in farming, but we're going to need to find a solution here soon because I do see this as a challenge in the market moving forward. [00:38:59] Craig Macmillan: and I think there's some research that kind of bears that out even at the consumer level where if I'm presented with two products that are the same price and one has a desirable quality, whether it's a practice or certification or something like that, you would say, you know, Which one would you like? [00:39:14] You say, well, I want the sustainable one. And then you ask the consumer, well, how much would you pay? And there's very little willingness to pay difference in some of these studies. In others, they show a meaningful amount, but a lot of them, a lot of the studies don't. And so I think we're kind of moving towards a standard operating procedure that's gonna be around these things and that's gonna raise costs and that's gonna be a real financial challenge for people, I agree. [00:39:38] Eddie, what is one thing you would tell growers around this topic of the market and everything else? [00:39:43] Eddie Urman: I think it was , the statement I made earlier is be intentional, like have a plan going into this year. We farmers tend to be optimistic and we tend to just think, okay, well, this year it's going to turn, you know, we've had a couple of bad years. It's going to get better this year. There's no guarantee that's going to take place this year. And we'd love to sit here and say it will. So make sure you have a plan that makes sense. And has a reasonable chance at having a positive outcome. If it's farming your 30 year old vineyard, 35 year old vineyard, that's for sure, only going to get three tons an acre or less on a best case scenario, no weather influences, no outside factors, no heat spells, and it's going to cost you 5, 000 an acre to farm it. You're not going to make your money back in most instances, unfortunately, not even break even. [00:40:29] Craig Macmillan: Audra, what is one thing you would tell growers? [00:40:31] Audra Cooper: That's a good question. And I think it's highly dependent on the grower and the clientele and where they are and what they have. I think that planning for your future is critical right now, not taking it year by year. And making changes in advance of needing to make changes is a huge one. Honestly, it's really getting sharp with your business pencil and in your business intention, your business plan. It's not just farming right now. I think you have to plan on how do you survive the current marketplace and how do you get to the other side? And unfortunately, it's not a cookie cutter plan for everyone. It's very customized and it's very specific. [00:41:11] And the other thing that I mentioned earlier, really understanding your value proposition in the market. That is critical because I can't tell you the number of times I've had people And very wonderful, good growers who are very intelligent, but they were very misguided by whether it was, you know, a real estate agent or a consultant or just people surrounding who also had good intentions, but they weren't knowledgeable about the marketplace. And, you know, those growers either planted wrong, entered the market wrong, had to have high expectations built into their budget on the price per ton long term, all these things matter. And all these things really matter for success. [00:41:48] Craig Macmillan: Where can people find out more about you two? Audra. [00:41:51] Audra Cooper: Yeah you can go to our website, www. TurrentineBrokerage. You can of course call myself or Eddie or email us. You'll often see us up on, you know, a stage or in a room speaking on behalf of the marketplace. I've got something coming up soon in February as well. Yeah, there's, there's a multitude of ways of getting a hold of us. [00:42:10] Probably our website's the easiest because it has all the information. [00:42:13] Craig Macmillan: Fantastic. Well, thank you both for being on the podcast. Really interesting conversation. lot to think about. A lot to think about. Intentional farming, I think that's one of the key things we're taking away here is what's your intention. And that's not always such an easy thing to decide upon. You know, it's tough. [00:42:31] Audra Cooper: It is tough. We thank you and we appreciate it. It was a pleasure talking with you as well. [00:42:36] Eddie Urman: yeah, thank you very much, Craig. [00:42:37] Craig Macmillan: You bet. So our guest today, Audra Cooper, she is director of grape brokerage and Eddie Urman, who is central coast grape broker for Turentine brokerage. Thank you both for coming out and to our listeners, keep downloading those episodes. There's lots of great information there. Check the show page or there's lots of resources and look for other podcasts. [00:42:55] We have tons and tons of episodes on all kinds of topics and please keep coming back and thank you. [00:43:01] Audra Cooper: Thank you. [00:43:02] Beth Vukmanic: Thank you for listening. Make sure you check out the show notes for links to Turrentine brokerage crush reports, and sustainable wine growing podcast episodes, 185, why you need to talk about sustainability. And 221 future proof your wine business with Omnichannel communication. [00:43:27] If you liked this show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. You can find all of the podcasts at vineyardteam.org/podcast. And you can reach us at podcast at vineyardteam.org. [00:43:40] Until next time, this is sustainable wine growing with the vineyard team.   Nearly perfect transcription by Descript

Send us a textThis years Monterey County Gives Campaign are heading for its final crescendo! Please join us and make it the best so far. We speak to seven of the Big Sur Non Profits who are participating in this years campaign. Click on 'chapters' above for a direct link to each organization.HELP US SPREAD THE WORD! SUPPORT YOUR LOCAL NON PROFITS!Big Sur FireBig Sur Health CenterKeep Big Sur WildCommunity Association of Big SurBig Sur Park SchoolEmile Norman Arts FoundationVentana Wilderness AllianceThe Henry Miller LibraryOther Big Sur nonprofits:Big Sur Food and WineMid Coast Fire Brigade (with Gives) Ventana Wildlife Society (with Gives) The Big ShareBig Sur River RunRange of the Condor (with Gives) Big Sur Historical SocietyBig Sur MarathonBig Sur SoftballEsselen Tribe of Monterey Countyand more...The intro include clips from the MGM short film narrated by Richard Burton promoting The Sandpiper (1965) starring Burton and his then wife Elizabeth Taylor. Support the show_________________________________________________This podcast is a production of the Henry Miller Memorial Library with support from The Arts Council for Monterey County! Let us know what you think!SEND US AN EMAIL!

Monterey County healthcare providers are joining those in Santa Cruz County to encourage patients to spend more time outside with the ParkRx program.

It's been more than a year and a half since a levee breach flooded the community of Pajaro. The state of California gave Monterey County $20 million for recovery, with $10 million earmarked for direct aid to residents and businesses. But Pajaro residents are still waiting on most of that money. Reporter: Elena Neale-Sacks, KAZU A powerful atmospheric river continues to slam Northern California. Weather conditions have toppled trees, flooded roads, left thousands without power, and forced the closure of some schools as a precautionary measure. The National Weather Service warns Eureka and Humboldt County could see extensive flooding.  Reporter: Sukey Lewis, KQED Learn more about your ad choices. Visit megaphone.fm/adchoices

July 10, 1958. Monterey County, California. 26-year old First Lieutenant Paul Whipkey leaves Fort Ord, the Army base where he is stationed. When he fails to return, he is declared AWOL before being declared a “deserter” 30 days later. Five weeks after he went missing, Whipkey's abandoned car is discovered nearly 500 miles away in a remote section of Death Valley. Since Whipkey's body cannot be found, the Army believes he suffered a mental breakdown and wandered into the desert and died. However, Whipkey's family discovers troubling discrepancies to make them suspect the Army staged his disappearance. In 1982, Whipkey's status is officially changed to “died in the line of duty”, but he is never found and the full truth about what happened to him is not revealed. Could Whipkey have been recruited by the CIA and sent on a secret mission? Or was his disappearance connected to a previous assignment involving atomic testing? We shall explore all the different potential scenarios as we cover a bizarre military-themed mystery on this week's edition on “The Path Went Chilly”.Support the show: Patreon.com/thetrailwentcoldPatreon.com/julesandashley

July 10, 1958. Monterey County, California. 26-year old First Lieutenant Paul Whipkey leaves Fort Ord, the Army base where he is stationed. When he fails to return, he is declared AWOL before being declared a “deserter” 30 days later. Five weeks after he went missing, Whipkey's abandoned car is discovered nearly 500 miles away in a remote section of Death Valley. Since Whipkey's body cannot be found, the Army believes he suffered a mental breakdown and wandered into the desert and died. However, Whipkey's family discovers troubling discrepancies to make them suspect the Army staged his disappearance. In 1982, Whipkey's status is officially changed to “died in the line of duty”, but he is never found and the full truth about what happened to him is not revealed. Could Whipkey have been recruited by the CIA and sent on a secret mission? Or was his disappearance connected to a previous assignment involving atomic testing? We shall explore all the different potential scenarios as we cover a bizarre military-themed mystery on this week's edition on “The Path Went Chilly”.Support the show: Patreon.com/thetrailwentcoldPatreon.com/julesandashley