Podcasts about ppcc

How do you balance speed and safety in the age of AI agents? In this episode, Priya Vaidyanathan joins Sean, Wendy, and Ken to talk about zone governance. They explain how the framework helps organizations innovate quickly while maintaining security, what it means to segment environments into zones, and how real customers, such as Heineken, are implementing it in practice. With customer examples and a look ahead to PPCC, this episode is a roadmap for governing AI without slowing it down.

Inventory matters. This week, we bring on Mik Ferland to take a look under the hood of the new Power Platform Admin Center. Mik explains why inventory comes first, how it works tenant-wide, and what is next for apps and flows. You'll also learn when to use Manage, Monitoring, or Licensing, and what you can expect at PPCC.   Explore the public GitHub repo here: aka.ms/CodeApps

This week we go full pro code. Guests Casey Burke and Marcel Ferreira share how Power Platform is opening doors for professional developers with bring-your-own-code, generative UX, GitHub integration, and automated testing. Whether you're a pro dev curious about low code or a maker looking to understand the deeper stack, this episode delivers technical insights, practical guidance, and a preview of what's next at PPCC.   Find the repo at aka.ms/CodeApps

Ràdio Arrels va enregistrar una conversa amb joves de diferents territoris de parla catalana, que conversen sobre la situació actual de la llengua catalana, la politització del jovent i els temes que més els preocupen.

For this episode, I spoke with fellow MVP Sean McDonough (@spmcdonough) and Geoff Varosky (@gvaro), on the latest Microsoft News from the recent Power Platform Community Conference (PPCC), including updates on Delve end-of-life, Copilot Agents, Office 2024, and more! You can find more information on my guest on my blog at https://buckleyplanet.com/2024/10/ollabtalk-podcast-episode-145-with-sean-mcdonough-and-geoff-varosky/

In this episode, Daryl and Scott chat with Chris Piasecki, recaping the MS 2024 Power Platform Community Conference in Vegas. Some of the highlights: Chris Freezes Southwest likes scaring Daryl into thinking he is late for his flight. Dad joke episode call back https://github.com/scottdurow/magical-mystery-tour Chris's Info: Twitter - @ChrisPiasecki89 LinkedIn - https://www.linkedin.com/in/chris-piasecki Got questions? Have your own tool you'd like to share? Have a suggestion for a future episode? Contact Daryl and Scott at cast@xrmtoolbox.com. Follow us on LinkedIn and @XrmToolCast for updates on future episodes. Do you want to see us too? Subscribe to our YouTube channel to view the last episodes. Don't forget to rate and leave a review for this show at Podchaser. Your hosts: Daryl LaBar: https://www.linkedin.com/in/daryllabar | @ddlabar Scott Durow: https://www.linkedin.com/in/scottdurow | @ScottDurow Editor: Linn Zaw Win: https://www.linkedin.com/in/linnzawwin  | @LinnZawWin Music: https://www.purple-planet.com

Com cada setmana, els companys de la revista la Directa ens fan un recull de la informació més destacada. Parlem amb la periodista Txell Rigol de la negativa de l'Audiència Provincial de Barcelona d'investigar el policia que es va infiltrar durant anys als moviments socials de la ciutat, arribant a tenir relacions de parella amb dones militants per aconseguir informació. També parlem d'un reportatge que apunta alguns dels motius pels quals els municipis més turístics dels PPCC acostumen a votar opcions d'extrema dreta. 

For nearly 22 years Thomas was a serial entrepreneur. He founded or co-founded six businesses in both the US and overseas in fields as diverse as construction, graphic design, and water bottling. He has an extensive cross-cultural background which includes living 10 years in the Middle East, traveling with significant cultural exposure in over 50 countries, and operating at different times in four other languages. He is fluent in Arabic. Thomas has also served as a professional educator, teaching recently as a Professor of Philosophy at CSU-Pueblo and PPCC. He has given guest lectures in many academic and professional contexts over the last 25 years on topics like business, startup principles, philosophy, theology, world religions, and cultural intelligence. Before starting ECatalyst, Thomas trained on the MIT method of entrepreneurship and set up for-profit ecosystems with LIFE (The Leadership Institute for Entrepreneurs).   Thomas has his BA from Cornell University in Mathematics, Psychology, and Religion, and graduated summa cum laude in his MDiv from Gordon-Conwell Theological Seminary. He currently lives in Colorado Springs with his wife Stephanie and his two amazing red-headed kids

Al Conflent, aquest dissabte 29 d'abril comencen les 12 hores de glosa. Prada acull la marató de cant improvisat que aplegarà participants vinguts de tots els PPCC.La glosa és una tradició catalana que consisteix a canviar la lletra d'un aire ben conegut, per tal de fotre's del veí o criticar una decisió política per exemple.Al programa demà cercavila a les 11 del matí, mostra de glosa pel jovent de Catalunya Nord i a partir del migdia començarà la marató fins a mitjanit com a mínim.

While giving food or money to the poor provides relief, this form of helping tends to be temporary and generates dependency. If we genuinely care for others, we want to help them create lasting changes in their lives by creating jobs and increasing economic opportunities. There are ways to help that can create sustainable economic growth, foster self-sufficiency, and help people end poverty in their community in the long term. Thomas Carlson, the founder of ECatalyst, joins us in this episode to talk about entrepreneurial ecosystems and how this helps poor communities create sustainable economic growth as a way to end poverty. Frustrated with the traditional charity model, Thomas invests in entrepreneurial ecosystems to generate permanent changes in people's lives and create a legacy of positive growth that lasts beyond their lifetime. He shares success stories as well as challenges to support their initiatives with their need for investment capital and skilled individuals to invest in Ethiopian entrepreneurs. Listen now and find out how we can help people see a pathway out of poverty and make a change.Key Points From This Episode: Thomas talks about a highlight from his week.Thomas shares life-transforming chapters from his life journey.Thomas discovers entrepreneurial ecosystems and commits to investing in them to create more impact in communities.Why is the entrepreneurial ecosystem a more effective model of helping people than the traditional mode of dole-out charity?How did ECatalyst come about and how does it work?Thomas shares stories of successful ventures that use the entrepreneurial ecosystem model.What are the future plans for ECatalysts?What is the greatest challenge that ECatalyst is facing right now?What is the greatest investment that Thomas has made? How can people support or get involved with Thomas's / ECatalysts' ventures?What's the number one thing that lifts people out of poverty?Thomas answers the mentor-minute questions.Links Mentioned in Today's Episode:ECatalystWhen Helping Hurts by Steve Corbett, et.alToxic Charity by Robert LuptonThe Poverty of Nations: A Sustainable Solution by Barry Asmus and Wayne Grudem The Kingdom Investor Podcast on LinkedInAbout Thomas CarlsonFor nearly 22 years, Thomas was a serial entrepreneur. He founded or co-founded six businesses in both the US and overseas in fields as diverse as construction, graphic design, and water bottling. He has an extensive cross-cultural background which includes living 10 years in the Middle East, traveling with significant cultural exposure in over 50 countries, and operating at different times in four other languages. He is fluent in Arabic. Thomas has also served as a professional educator, teaching recently as a Professor of Philosophy at CSU-Pueblo and PPCC. He has given guest lectures in many academic and professional contexts over the last 25 years on topics like business, startup principles, philosophy, theology, world religions, and cultural intelligence.

There is a great organizations whose purpose is to transform developing communities through their entrepreneurs. The focus is on the whole community, not just individual entrepreneurs. To do this, they must help entrepreneurs grow businesses in a way that inspires more people to try new ideas, connects the entrepreneurs to other entrepreneurs, and grows not just a few businesses but a culture of growth-oriented business creation. This is why ECatalyst grows entrepreneurs through an ever-expanding community process that is open to anyone with growth-oriented ideas who is willing to work hard and try something newFor nearly 22 years Thomas was a serial entrepreneur. He founded or co-founded six businesses in both the US and overseas in fields as diverse as construction, graphic design, and water bottling. He has an extensive cross-cultural background which includes living 10 years in the Middle East, traveling with significant cultural exposure in over 50 countries, and operating at different times in four other languages. He is fluent in Arabic. Thomas has also served as a professional educator, teaching recently as a Professor of Philosophy at CSU-Pueblo and PPCC. He has given guest lectures in many academic and professional contexts over the last 25 years on topics like business, startup principles, philosophy, theology, world religions, and cultural intelligence.Before starting ECatalyst, Thomas trained on the MIT method of entrepreneurship and set up for-profit ecosystems with LIFE (The Leadership Institute for Entrepreneurs).  Thomas has his BA from Cornell University in Mathematics, Psychology, and Religion, and graduated summa cum laude in his MDiv from Gordon-Conwell Theological Seminary. He currently lives in Colorado Springs with his wife Stephanie and his two amazing red-headed kids.Listen in to his WHY and how God has wired him for this unique challenge and ministry opportunity. 

En portada, l'energia nuclear, “unes centrals en peus de fang”. Les Normes de Castelló, la proposta d'unificació ortogràfica i gramàtica del català impulsat fa noranta anys. Primera entrevista que ha donat l'Anna Gabriel, de la CUP després del seu retorn als PPCC, "Ni la DUI ens portarà a la independència ni la taula de diàleg a exercir el dret a l'autodeterminació".

Dr. Josh Baker is the vice president of instructional services at Pikes Peak Community College in Colorado. He oversees academics, including supports such as libraries and tutoring. Pikes Peak Community College (PPCC) offers more than 200 certificates and degrees and prepares students for transfer and/or employment in a variety of fields. PPCC serves nearly 20,000 students annually at three campuses and other off-site locations. Prior to PPCC, Josh was a campus and academic dean at Bates Technical College in Washington, an assistant dean at Vincennes University in Indiana, and a faculty member/coordinator/program manager/coach at Highline College in Washington.  Josh earned a doctoral degree from Oregon State University, where he completed the Community College Leadership Program and researched actions of community college presidents that increased organizational trust. His master's and bachelor's degrees are from Brigham Young University.  Josh and his wife, Toni, invest their free time in the activities of their three kids, and enjoy exploring the beautiful hiking trails of Colorado.

In this episode, we look at medical education with two representatives from Pikes Peak Community College (PPCC)—Lisa James, Executive Director of PPCC's Foundation, and Amber Lippincott, Associate Dean of Nursing. Their discussion explores health care trends that are influencing student programs in nursing and other allied health professional fields. In particular, they highlight simulation technology to teach students evidence-based practices, and the benefits of using an advanced birthing simulation mannequins funded by a grant from the COPIC Medical Foundation. This allows students to develop essential clinical skills and practice labor/delivery scenarios in an environment that allows them to learn from their mistakes and develop teamwork, communication, and decision-making skills. Podcast Email:  wnlpodcast@copic.com

How important is content marketing strategy to your e-commerce business? Crafting valuable content helps build brand trust with both existing and potential customers, allowing you to successfully grow your brand. Today we're talking all about content and smart ways to ramp up your strategy. Jeff Coyle is co-Founder and Chief Product Officer of MarketMuse. Coming from twenty years in the SEO and content strategy arena, Jeff's products use AI to accelerate content planning, creation, and optimization. With their spokes-of-a-wheel keyword approach, MarketMuse's content marketing strategy connects ideas, allowing clients to demonstrate product expertise. Episode Highlights: How content relates to growth and where to start assessing the need for your business. Strategies that help tell the story that you are trying to tell. How to gauge the success rate. Where the news dynamic fits into your content campaign. The breadth and depth of your content. Figuring out where the gaps are. When to hire an expert. How the Marketmuse suite of services help the writer. Using smart content to illustrate expertise. Why search volume is not the only strategy for content valuation. Some quick win strategies – aka one-page plans. Packages MM offers for different sized audiences. Tools and hacks Jeff recommends. Transcription: Mark: So there was a time early on in Quiet Light Brokerage when I was doing all of the Content Marketing for the firm and I was writing on average eight blog posts or articles per week averaging about 18,200 words in length. And I underestimated when I started on this kind of venture of can I do these eight to 10 per month; I underestimated how much work it was going to be and it was a lot of work because it's not just writing down your thoughts it's writing for the web and writing for SEO and understanding what do you write about next. It's amazing how quick the writer's block comes in. I know that you had a conversation with Jeff Coyle a mutual friend of ours from Rhodium and one of the founders of MarketMuse which is an awesome company; a great tool from an SEO and content marketing standpoint. You guys talked about everything content which is relevant to buyers, anyone looking to acquire a web-based business and grow it. I know it's been a huge part of our marketing plan. What are some of the things that you and Jeff talked about in this conversation? Chuck: It's quite great. I had a great conversation with Jeff and we're talking about if you've got a dollar spend where to spend it. Most people they're doing basic keyword research, they're looking for what's the keyword that's getting the most searches versus the keyword difficulty. And he takes it like way beyond that and they're looking at not just the specific keywords but what keywords are actually tied to other keywords that show that you're an expert in the topic. If I'm talking about like a specific thing but I fail to mention other words Google then thinks that I'm not an expert because anybody who's an expert would be using these other words or when you're just looking at keyword tools to look at the ones they're getting the most traffic you often miss the additional keywords that are in there. Mark: Right. And I know full disclosure I use MarketMuse with Quiet Light Brokerage and actually with my other company as well. I use their service and the general sales pitch is pretty simple. It's this idea of setting up pillar pages and having this kind of spokes on a wheel branch now so the example that they use I think in some of the marketing materials is if you're going to have a website on craft beer you should have a blog post on craft beer but you should also have an entire section on hops and an entire section on barley and malts and then even from there if you want to be all about hops and afford it to do a page on hops you should also have some satellite pages on imperial hops or these other types of varieties of hops and being able to have this kind of wheel with different spokes coming out. And you know what a bunch of SEO tools use this. Like I've been using Sight Bulb recently; a really cool software that diagrams out your site and the sort of hub sort of format. What MarketMuse does is they take a blog post and had topics so you say I want to focus on craft beer and they say okay if you want to really be known as an expert, make sure that you're talking about hops at least 10 or 15 times in this blog post. And make sure that you're also talking about different types of barley. And then you can use that and say well okay I'll talk about this in this blog post but what do I write on other blog post? It's made for me and I don't do a lot of the writing anymore but it makes the content creation process super easy; like the ideation part, I mean that's the hard part about all of this. How do you come up with new ideas on what you should write about? But I don't want people to think this is just a sales pitch for MarketMuse. It's a great piece of software, obviously, I believe in it from that standpoint. But I think from a buyer standpoint also from a seller standpoint having a solid content strategy is really really key. If you were to spend money; Chuck you've had a bunch of businesses in the past and I know you've used content, if you're going to spend your money somewhere for long term marketing dollar I'm kind of leading you to the answer here, where would you spend it? Would it be in the content marketing world or would it be PPC or what are the advantages in your opinion of this content marketing versus other types of marketing? Chuck: Yeah I mean it really depends I think on the type of business you have. Obviously, if you have a content-related business then you want to hop out as much quality content as you can. If you've got an e-commerce business there's different funnels and then buckets may be that you need to put your money in but you definitely need to be investing in content. Even on Amazon when you're thinking about like selling something on Amazon you go to some people's pages and the content is just horrible and it's so important. One of the things we didn't talk about but like when you're looking at Amazon you'll look at the questions people are asking and then answer those questions. So content is definitely important. We talked just a lot about what you should be writing about next. When you're looking at competitors sometimes you can actually see the direction they're going and then beat them and write a bunch of content. Actually, get in front of them because you look at their keyword list and you know the direction they're headed and you can actually get in front of them. Mark: Yeah for my money I think the two areas that are the most important for a marketing strategy at least long term return will be content marketing and CRO, conversion rate optimization. Those two things alone have such staying power where you invest now and you're going to benefit for years to come as opposed to PPC which is great because you can throttle PPCC; that's the reason people love it. You can throttle up and down. You can really find some gems and it's very immediate. But long term success I think is predicated on this content strategy frank that's something we've even bought a little bit at Quiet Light. I just got to give you a quick shot out Chuck because you are wearing a Quiet Light shirt. So for all those people that are watching on YouTube and I know it's not a ton of you that are watching on YouTube but those that are you can see that Chuck actually has a really cool shirt. I don't even have that shirt. Did you give me one? Chuck: I think I kind of bought Joe one but I didn't get you one so maybe I'll have to get you one as well. Mark: Okay, I think Brad gave me one and it was like enormous. I was swimming on the thing. Chuck: I think that's the one I have with Joe when I bought his it was too big for him so I have to get your size. Mark: Make sure you size it down and hey if we get a few extras of these maybe we can set up a contest for people that actually want a Quiet Light; I don't care what you do with it but it's kind of fun to give that away as a prize. Let's get into the episode. Content marketing is where I cut my teeth early in the Internet world. I love this topic. I think Jeff is one of the smartest people in the industry when it comes to content marketing [inaudible 00:07:02.0] good market views and this is definitely one to learn from. Chuck: Yeah absolutely and two things before we dive right into it; one they're giving a special discount. Again we're not trying to promote it. It's just a good product if you want it great but in the show notes, there's going to be a discount code to get a nice percentage off. And stay tuned to till the end of the video because I also asked Jeff for some additional tools that he likes to use. I always think it's fun to ask entrepreneurs what are some various tools that are unrelated to our discussion from what you're using so. Chuck: All right hi everybody Chuck Mullins here from Quiet Light Brokerage and today on the call we have Jeff Coyle the co-founder of MarketMuse and chief is it, product officer? Jeff: Yeah, Chief Product Officer, I manage the product data science and engineering teams as well as the marketing team at Marketing News. Chuck: Awesome. So I've known Jeff for a couple of years, we run in the same circles. I've been on the Internet world for quite a while. Jeff do you want to tell us a little bit about yourself? Jeff: Sure. I am as you mentioned the co-founder and chief product officer for MarketMuse. Prior to this, I've been in this space as Chuck mentioned for quite a long time; about 20 years as scary as that might sound in the search engine optimization content strategy game. I have generated like 50 million leads and not as an exaggeration for B2B technology primarily companies in the early part of my career. I worked as an early employee at a company called Knowledge Storm which sold to Tech Target which is also a great B2B publisher and an intent data and ABM platform for enterprise and mid-market B2B companies. I worked for them through their in-house team and in-house capabilities while I was there really focused on driving engaged users through content and content strategy. When I left Tech Target having already spoken with my co-founder about ways that we could grow MarketMuse I came on as a bit of a late co-founder and we've since grown the company to almost 50 people; really, really an amazing story about growth, building a new category about content strategy, what should you write next, what should you update or optimize next that's going to have the biggest impact on your business and everything that goes along with that from how do I assess my own authority, how do I understand where my gaps are, how do I know where my strengths are. And that's been the mission of our business is really to tell the story of I could spend a dollar on content; creating, optimizing, blah, blah, blah, tomorrow what should it be? And that's what MarketMuse is for; to tell that story. Chuck: Alright so kind of you alluded to it but today we'll get you on a call to talk about SEO and maybe more so how content is applicable to SEO. So maybe starting at the base when somebody either acquires a new site or maybe is looking at a site trying to think of how do I grow this site like where's my opportunity, what kind of analysis do you think somebody should start off with? Jeff: Well I think that traditionally the way that people have assessed sites for their strengths sometimes is only by looking at their current and existing rankings or their historical rankings. So it's a bit of you know kind of a tail wagging the dog assessment of where you're at, where you have been, but that as a starting point does provide some value as to where you are. It just doesn't tell typically the entire story about what it means to be about something. So when I'm looking at assessing a site for the merits of its; the collection of its content or its inventory of content, when I'm looking at is to say yes certainly I want to see performance. I want to look at also things that I might get out of my analytics package engagement. I have to understand the goals of the company the key performance indicators of the business. Am I driving those things? Can I peddle out of them? But divorcing those concepts for this point in discussion about conversion rate optimization and such from a search engine optimization or authority perspective I want to see where I've written great content so how much content have I created on core topics that I care about. When I do cover those topics how in-depth do I get and how successful does that; what kind of success does that yield when I write about a concept I care about when I get deep when I write high-quality content on concepts that I care about. Those two things really tell the story of your existing momentum on a concept. And so that when I'm assessing a site that's one thing I want to want to figure out is where do I have momentum? What concepts can I write about and I expect to be successful. And that's Stage 1. Chuck: Before we move on from that one how do we gauge that success rate; what do we think is successful, what are the indicators that say hey I'm already doing well here or I'm not doing well here? Jeff: Absolutely and that's the hardest part. And to run an effective content marketing team and a content production team for any company you've got to start at what are the key performance indicators? If I'm an e-commerce site the key metrics that I have is my average order size, it's my conversion rate close to a closed cart, it's my cart abandons, it's my total revenue. If I'm an affiliate site it might be an RPM metric and I have to be agnostic of and when I have agnostic a reference of affiliate and then I want specific combinations of affiliates because sometimes you can actually fake your books accidentally if you've got great affiliates on one page and not great affiliates on another. So it's really about I think engagement with affiliate opportunities in addition to revenue. You get a look at both of those things. If you are a publisher it's going to be RPM but also it's engagement with those pages. Because again how your ad server validates is do you have paid ads? So if you have a bunch of house ads and those have a different rate you want to always account for that because you might have great content this shooting off impressions engaged users clicks and such. So I always like to look at my current value per visit and then by the way from a B2B tech or something PI attorney; all these places are where MarketMuse does business so I like to kind of list a full fledge. I'm looking at my conversion to lead. I'm also looking at as far down the funnel as I can track and attribute. Every deal no matter what every situation you're looking at you always want to get it back to current value per visit and aspirational value per visit from a channel. In this case, let's say organic. So if I'm in a scenario I want to always be able to back that up. That's the only way I can truly define quantified value. And for MarketMuse obviously, that's the only way we can truly walk in the door and be confident in that ROI analysis. And that's why we've had to do this hundreds of times. When we talk to somebody it's to say how much do you really value each one of these visits? And if you can't answer that question it's okay, let's back into it, let's figure it out. How much is that truly about? Because then if you grow your traffic 20% you can say okay well that's worth this much to me. How much am I willing to invest in that? And that's how I define. So that's a long way of answering a short question that was actually really duped question. But the answer then is my quantified value metric. How much did I publish? How much did I update? How much do those act motions cost or those actions cost? And what was the efficiency rate on the content achieving some sort of baseline goal? I like to use recurring traffic from organic search as my goal. So I might get a boost from other channels and then it dies off. So I want recurring traffic at or above a particular baseline. So if I wrote 100 articles and 10 of them achieved my baseline of ongoing recurring traffic when I have 10 percent efficiency rate in that zone. If I updated 100 articles and 40 of them grew in traffic at or above a particular level. Then I've got a 40% efficiency rate on optimization. So when I talk about effectiveness of content I want to see how much should I publish, how much should I update and how often did that achieve my goals? I see ranges by the way just it scares the crap out of me sometimes, 1 to 2% of efficiency. Like I write 100 articles and only 2 get rankings. Quite often 40 and 45% at best practice that it's so wide. So you need to take stock today whomever you are and say how often did I write, how often did that yield recurring traffic; that's my efficiency rate. Am I in that 10 percent zone? I got some work to do. Am I above 20, 30, 40? I'm kicking butt. Now how do I take advantage of that? What do I do? No matter where you are there's always steps you can take to really maximize your earn. But it's a great question because so many people talk about ROI and they can't explain how they calculated. Chuck: Right. And it sounds like what you're saying is maybe like diving into your analytics but not looking at like how much traffic this page is doing but what is the segmented traffic; how much is coming from Google or Bing or whatever you're targeting. Maybe you're targeting link acquisition with an article then you got to figure out what's the value of a link that's coming in, how many did I get on this piece of content, and then maybe kind of summing up the value of all the different components. Like knowing what your KPIs are for the specific content. Jeff: Absolutely. And so the ways that I do that so it's manageable; there are ways where you can do that so it's manageable because [inaudible 00:16:38.2] I have thousands of pages or I published hundreds of pages how could I possibly do that? It's do it for the site level. Do it by site section; it's the way Google thinks about your site anyway. Do it by site section and then take your marquee pages and do a more thorough analysis of them. And marquee could mean your best pages that you feel are the best but they punch below their weight class, stuff that does really well, stuff that you invested a lot of money in. So build your plat; this is the stuff I'm going to do with deep dive but I'm also going to get my section level and sight levels metrics. An example might be that when Chuck writes an article he's on a 20% conversion rate to my effectiveness metric. But when Ron I don't know who Ron is but well just say Ron, when Ron writes an article he's 5%. So you're to get; you could do person level, you could do section level. You really want to get that slice and dice to know what's the thing that is causing success to happen or is it luck. A lot of sites a lot of B2B companies they rely on all of their authority for 5, 10 pages and they've got hundreds. Not only is it completely scary and unhealthy from a competitive space situation but if you're a Quiet Light listener it's an opportunity. I mean it's an opportunity to see a site that has a risk of ruin. It's an opportunity to see a site that has huge opportunity if they just publish the right content. So all of those things are what we're typically looking at. It's when I publish about Chevrolets it does real well when I publish about smart cars it doesn't. So when I get that site I'm shooting off about Ford and about gosh as my adjacent so I'm talking about; so it's really getting into when I get in how can I write about tangential or semantically related concepts, really expand my inventory in ways I know we'll have more success, and if I do want to cover other things. I think a reasonable expectation about investment need because I can't just go right kitty cats and crush it. But I know that if I cover what hubcaps should be on the PT Cruiser I can. And so those are the types of conceptual analysis, editorial content strategies I have been doing with years. Now you have data to support it. And that's where I think that the next phase of great Search Engine Optimization outcomes comes from this type of content strategy analysis for sure. Chuck: And one of the things I was reading the other day was just and I think everybody already knows this but they were talking about news websites and why don't news websites rank for everything. Like a news website gets all the links because everybody's linking to articles but yet they don't have the ability to rank for all topics, right? Certain news agencies actually get a lot more traffic for specific topics because that is maybe their topical relevance of their business. Jeff: Yeah. Oh, I mean news is so unique. The news algorithm has so many components and so from a Google news perspective and Google top stories there's components of real-time boosting. There's the concept of the fact that news articles appear in organic search. And they're coming from different channels of information. So they cross the chasm from just being news to being appropriate in search results. So then there's the dynamic of some of those items stay forever. Some of them are temporal and they're going to bounce out when that thing becomes less of a temporal story. We actually have a solution for that. MarketMuse allows you to analyze both serps and overlay analysis and it's called newsroom but that's neither here nor there. But the point of the message is what if you write news articles about this topic you care about but there's four to five aggressive publishers also publishing in that that have authority for news and you're just picking up the scraps. You can see that with solutions that are out there now. You're going to just see what those things are and then tracking that back to assessing performance. If I'm looking at my content items and I write 80 articles about some topic I get no news referrals and I get trickles in of organic and I'm writing it for the purposes of news, is that great? Let's say they get other KPIs, let's say they do gather links and they become powerful. But I'm not winning news, I'm not getting the organic search value that I think I should, how do I use that? How do I use the power that those pages are acquiring to my benefit? And most of the time when I see problematic content strategy; document the content strategy at a company they're not looking at their existing power pages. What content are they publishing that is gaining some value and how do we use that? Because I've got something that's a link magnet that every SEO in the world will go we need to do something with that but they don't necessarily know what that is. And a lot of times you see these link magnets and they're out there. They got a little bit of traffic upfront. They're not valuable enough to get recurrent traffic or it's not; it was a temporal staged story so they don't know what to do. And so weaving that article; weaving that item into some real good content strategy, that's the win. That's building my thought leadership, building my clusters of content, and hey this powerful battery. Plug the battery in here, plug the battery in here, and weave it in with internal link, weave it in with appropriate content, upgrade opportunities for conversions, there's so many things you can do to repurpose but when you get a winner use the winner. And we see that older people are scared to touch them because they're like it might break up. So these are the main dynamics that we run into with kind of the Assessment Authority and news as a special case. But it's so misunderstood what to do when you get a news winner. Because if you can predict that every time you publish a news story on Linux you're in the top three of Google top stories. Like, open that wallet every darn day. And I have clients that are in that scenario and we're like you must write about this every day and they cringe at first and I'm like here's the value that this produces; it's not just traffic. It's all the good stuff that comes as a result of that. It's also a long answer to a short question but I think that's usually a theme with me. Chuck: Alright, so number two you're about to say before I ask you a question? Jeff: Oh gosh I don't even remember what it was now. No, I'm just kidding. So it's kind of breadth and depth and then is the things that you see as being really high quality that you've written. These pillar pieces, the centers of the universe, the things that have acquired the KPI. How are those KPIs; they've acquired some metric that gives you that sense. So we've talked about how your existing momentum, well what are these cornerstone pieces, what are the center of the cluster pieces that exist and how are you using them today? Are you weaving them in? Are you using them to write then support pieces, etcetera? And how do you combine that with analysis of your target readership or user or buyer intent? So what's their purchase cycle; do you have coverage in the information phase, do you have coverage in the middle of funnel, do you have coverage late in the funnel, do you have post-purchase troubleshooting and adherence in ownership? So when you have a beacon of power really that's the time your mirror needs to be the most clear. I always say this. Like, stop tilting the mirror your way because you think you have success. The garbage in the game right now as I call it is people looking at search results and saying I need to write articles just like that search result item regardless of whether you want to argue differentiation it doesn't work. It only works if you have existing power to start to do things like that. What you have to do is just say with my site that I'm assessing, do I have coverage at all phases of the cycle that people would care about who are in this motion; I mean research, intent, decision, conversion, adherence, troubleshooting, whatever the metrics of the buy spying journey would be. And that comes to the why I say this way because the pragmatic approach is to say does this site truly represent my business as an authority and as an expert? What about this collection of pages or this content inventory tells a story that I actually am an expert? And so when you're looking at coverage, you're looking at momentum and what's been validated that I am an authority. But then it's also going to be like aspirationally if I truly were an expert what would I have covered? I can do that by doing competitive analysis or I can do that by doing semantic analysis and manual research. And so when you cross-reference; the punch line here is cross-reference the aspirational model against what you have and that's your gap analysis. So think about the outcomes there. I have gaps in this part of the bio journey. I have gaps, I have blind spots I don't ever cover these topics. I have blind spots here blah, blah, blah. I also have ranking gaps where I have striking distance keywords like I'm on page two that's that the SEO trick, right? Go tell them to update the pages where you're on page two and they'll go up a little and hey you did your job. So but if you weave that into this type of semantic analysis; this gap analysis, your content strategy becomes 2, 3, 10x more impactful overnight. And so compare that to keyword gap analysis, think about the outcomes. You get a word out of it. You get a word where you're ranking 12th and you think you should rank 5th. Well, now you know why. And then you know what you need to do. And that's the secret here. It's get yourself out of just keywords; get yourself into the content that's needed to plug the holes. Chuck: So we don't know what we don't know so how do we figure out what the gaps are? Are there tools you can recommend? How do we figure this out? Jeff: Yeah. Well I think that they're certainly on it and they're obviously not just the ones I present with MarketMuse but there are ways if you want to see. You want to be able to look at using your analytics, using any off the shelf Search Engine Optimization suite whether you are a higher-end person in a more enterprise or kind of using an [inaudible 00:27:29.2]. Looking at those pages; again all of your pages trying to organize them or you're looking at you don't want to buy those things, you've got analytics and you look at something that can crawl and analyze the structure of your site like a screening frog or a [inaudible 00:27:45.5] or a solution like that. Get a true understanding about your site and what it's about. What are the things where every time you publish it it's a winner or more of the time versus what's the stuff where you've been tilting at; aspirational goals. So looking at that or even looking at just traffic and revenue versions by section or by page type or by publish state because last year this was under this person's management this year this is under this person's management. Just a combination of this basic information from analytics and page-level data from a [inaudible 00:28:23.7] can get you at least started. And just to start thinking critically about your content inventory. A solution like the MarketMuse obviously is going to give you the sniper rifle to say go write this page, go fill this gap. But even if you if you're just looking to get kind of a basic understanding it can be easily put together to say gosh Chuck I don't know if we should publish any more articles about backgammon we're a chess site, it just hasn't extended. But when I write about you know particular defenses, we crush. Why don't we just lean into that? So you can make those types of decisions but then how do you get where we want to be a backgammon site. What are the ways that we can bridge the gap between chess and backgammon? How can we become more of an authority on strategic board games in general? So those are the types of questions that are out of this type of analysis, if you're real with yourself you stop publishing stuff that's not going to succeed. Try to figure out why it's not succeeding. That's where a person like a business like ours operates. But there's many out of an agency that knows the answer to these questions that can do that introspection that can do that analysis. But if you're analyzing your site I think it's truly to step back and say am I putting myself out there as an expert? Am I really showing it or was I chasing keywords? And it's always that oh man I haven't even thought about; I've just been looking up keywords, building lists, writing articles, keywords, lists, articles, keywords, lists, articles especially in the affiliate side not knocking always [inaudible 00:29:58.8] so much. It clearly comes out of a keyword list. And then I wrote the article some of them get linked together. Some of them don't. It's not leaving the web of somebody who actually knows their stuff. A great example of this; I've got uprise for every product in the world prices or reviews combination; bottom of funnel. That encompasses my contact strategy against this topic. It could have helped with that and then people wonder why they get hit when there's a quality change in the algorithm. It's because they're looking for that thing. They're looking for that stuff. You haven't told the story about buying that thing. Why are you the expert on pricing it? It doesn't make sense. And so that's the thing that; think about; get out of these search engine optimization shoes get into an editorial shoe. Hire an expert to say hey if you were writing an inventory of content about sound bafflers what would you cover; what are the things you need to know? And then cross-reference that against your stuff. Obviously, there's ways of doing both of those things taking technology like what we do. Chuck: So let's talk about that I know we don't want to like hardcore pitch your product but you have a great product that I think is a lot of value to a lot of people. So let's talk about like how your product can help and maybe even hit it as like these are the things that my product can do and some of the stuff people can do without the product so they could do it on their own but you're offering a service that makes it a lot easier. So let's talk about that. Jeff: So if I'm going to assess the value of a site; for example, if I want to see where there's areas of opportunity to create content or update content and be more successful. If I can get that hit list immediately and go execute on those plans; really move the needle quickly, that's a direct value of what one of the components of MarketMuse Suite. So MarketMuse Suite is a collection of; a combination of an automated content inventory and content auditing solution. We'll also take it to the next level and say after you build; after you say I want to create this page or update this page we'll build a comprehensive content brief for your writer. So it acts as a blueprint or an outline or a brief if you're familiar with what a brief looks like. And it tells a story so that the writer can be creative. So that the writer can research imagery; so the writer can research their sources and doesn't have to worry about is this thing going to have success after I hit publish. So many writers the anxiety they have; this is a huge pain point in the writing space is am I doing my keyword research correctly. Ask them. I mean that's the part I don't know. That's the part I really don't care about. I'm speaking from their standpoint. So take that mystery out of it. Take the SEO mystery out of it. Here's the outline we need you to follow. Be super creative. So we answer that question with that side of MarketMuse. We also have some point applications for doing competitive analysis so I can look at any search engine result page and understand who's got great content; high quality, who's got weak content, what are the gaps. And if I were going to put out true best in Class content on this specific intent, this specific topic what would it look like getting into the gritty details. Chuck: So what are some of those details? Jeff: Yeah. So what are the concepts that need to be included, what are the variants to consider, what are the questions to ask, what are the questions to answer, what are the internal linking; things you should do to internally link to other pages to tell the story that this isn't an orphan page on left field that actually weaves into your existing inventory and then grading your existing coverage and understanding how to interweave and to weave those things together. I have this great page; the one that you talked about, the news one, I want to make sure that it's linked. So all of those things we have point solutions so you can do a one-page analysis and get recommendations to improve it. You can get that one-page analysis and recommendations to make it equal to or better than your competitors every time and go head to head or against the whole field; questions and answers analysis, internal and external linking recommendations, and then we have for premium; one of our premium offerings is the newsroom solution specifically for Google News optimization. So basically the story is what should I write next, can you give me details as to how I would execute that so that you're getting me as close as you can to publishing? And then for all of my adjunct workflows; this specific analysis, this one-page analysis, we have applications to solve those specific goals to say okay why is Quiet Light Brokerage beating me for this topic? Is it because of quality; MarketMuse will tell you. Is it because of links and they have a worst page? Darn, they're more authoritative than me; what do I need to do? I need to go write a package of content. Tell me more of the story that I'm the expert because I don't have that off-page authority. So no matter where you sit it's giving you the advice as to what those next steps should be. And that's kind of the spirit of what we do. Chuck: So one of the examples I've heard you say before is like you're writing about a specific topic blue fuzzy widgets, everybody who writes about blue fuzzy widgets also includes pink monkeys and if you're not writing about pink monkeys then you clearly don't know about blue fuzzy widgets. You're not an expert. So maybe can you talk about that a little bit? Jeff: Sure. So our core technology is built on it. It's a topic modeling technology and it tells the story of what it means to be an expert on a concept. So it tells me by analyzing in some cases hundreds of thousands or millions of content items that people who know a lot about blue fuzzy widgets also know a lot about pink monkeys and so if you write about blue fuzzy widgets and you don't include pink monkeys you're not telling the story that you're an expert. So often in the market people have just looked at like the top 10 results to do this assessment. For so many reasons that I could get into there's a great article online called TFIDF is not the answer to your content and SEO problems and it goes into detail of each one of these logic challenges that exist. It's great for information retrieval. It's been around for 30 something years. Obviously, it's still being used. The challenge though is don't base your business content strategy and thousands of dollars of investment on that. And so what we were able to do is to say that but we're also then because we're analyzing so much data we're able to say that well guess what the top competitors aren't talking about orange donkeys and it's very relevant. That's a way for you to differentiate yourself. So you're covering the blue fuzzy widgets, your covering the pink monkeys but then you're going to differentiate yourself by also illustrating that you know all about those orange donkeys and that's what makes you special. And how does that drive back to true expertise? In this, we see constantly being successful with the best content strategies. They're writing about the table stakes content but they're also illustrating that they really know this stuff. And I always use more detailed examples but a cool one I always use for content marketing is a lot of people that write about content strategy don't talk about buyer personas. They don't talk about target audience. They don't talk about the roles on a content strategy team. Do you know why? Because they're chasing keywords. And if you can look at a search engine results page and go ooh, they're chasing keywords, there's my opportunity. Even if they're 9,000-word articles by HubSpot if you can find gaps in their game you can really take advantage of that and you can punch above your weight. And if you can pop a page that doesn't have as much traditional off-page authority link profile to build that beautiful cluster you can start ranking with undersized off-page pages and sections. And that's niche hunting. That's what the niche hunters talk about. That's what the UN fencers of the world; that's what they're really focusing on. How can I punch above my weight with undervalued off page sites? That's the way you get there; great content illustrates that you're an expert every time. Chuck: So we're thinking; traditional people when they're thinking about articles they're doing keyword research they're finding those low difficulty versus high search volume relative and then they're just going after that but what they're missing is just because people aren't searching for a specific word doesn't mean that it's not important. Jeff: You shouldn't have it in there. Chuck: Right. Jeff: Oh yeah. Chuck: Or specific words within content that you need to have to show you're in authority even though people; the average Joe may not be searching for that. Jeff: Exactly right. And that is the funniest thing about to watch the evolution in this market. When we first launched four years ago everyone when they would see a list of topics; this is the most interesting thing I'll say today, four years ago they used to look at that list and go why isn't it sorted by search point? And I said because that's irrelevant to what we're trying to do here. We're trying to tell you what it means to write that golden article to be an expert. Why does it matter what search volume is because you're so ingrained to use volume and PPC competition which that's another story for another day; crazy. Why don't do it? By the way, I'm not correlative to organic competition. I can get into that in a second but they're so ingrained; heavily so ingrained to use search volume as their North Star. They want everything to have search volume next to it so they can sort by it. So if we sort by that and then you discredit the stuff on the bottom, that's bananas. You're thinking about this from a content strategy perspective or from an expertise perspective. And that's what we see time and time again. Fun fact and I think you've heard me speak about this; it's totally exploitable. If you see competitors who clearly take topic lists and sorted by search volume you can; we usually call it chopping down a tree, you can chop down the tree. Every time it works because they have this strategy gap. You can predict what they're going to do. You can also chop down the tree in areas where they have blind spots. They will never fill them because they're using search point as a North Star. And so another way to say it is stop using that four square; that volume competition, you've all seen it. Alright, let's try to find those low competition high volume words. Sure those are great. Lean into those but that's not the whole picture of how you should write your content. Because the last thing I'll say about this is if you have no content at one stage of the purchase cycle and you think that you're not at risk with having content at another stage you've got another thing coming. It's going to catch up to you. Someone is going to fill that. Somebody is going to fill those intent gaps and crush you. It's just common. And we see it with publishers that have been resting on the laurels of their powerful content. They're just getting their tail handed to them by real content strategies every day. Chuck: So what are some quick wins you think people can have? Like okay, I have a let's say a site about; I don't know, let's just say a general content site, you pick the topic. What are some real quick wins I can get? Jeff: I like to call them one-page plans. So I'm going to find a page of interest. So something that's special about my site and maybe it's a small collection of pages. This is my page that's for some reason it's special. It's really long form, it's beautiful, it converts very well. Chuck: Are we defining special meaning like it's already getting traffic or I just think it's pretty? Jeff: I like it and it gets me some KPI that I think is legitimate and is giving me value. So it could be traffic already. It could be rankings that I am already getting; it ranks for lots of words. So that's a signal of comprehensiveness. A quick win could be to look at what that page is ranking for and pick out the words; this is using SEM Rush; using that to pick out the words in that list that the page doesn't actually satisfy the user intent for rewrite those pages; quickest win ever. So that one-page plan I rank this; I'll use a great example. Content Marketing Institute; I love that site, they have a wonderful page on LinkedIn profiles. It dominates LinkedIn profile marketing. They also rank for marketing profiles, not very good. And the site; the page just covers LinkedIn profiles. It doesn't cover generally marketing profiles. So they could beam their other zoom higher and now cover marketing profiles in general and write about other marketing profile presences as a cluster. All boats are going to rise. So you do that exercise, a quick win every time. You can find it. We call them content mismatches or unaddressed intent plants; always a win. You can always find one on your site because you've probably got pages that rank for hundreds of things. No one page can answer a hundred things beautifully. So when you go write that page people are like won't that cannibalize? No. I mean [inaudible 00:43:23.2]. Do I have to explain myself no? Chuck: So the key there is again you've got that one page; it's linking for a lot of words, you've got tons of words, you'll pick out the few that it's not ranking well for and then you'll link through that keyword to a new article that is specifically about that content? Jeff: Or expand it if it's a fit. If it's not a fit writing new but the key is it's not just that it's not ranking. I mean if it's not ranking for that's important but it could be ranking reasonably but not satisfying like user searches for that on Google and then they land on that page and like this sucks this isn't what I wanted. So if that intent mismatched so can you correct that and improve the page or do you need to do that in a new creation motion? So that is a tried and true technique. That's a recycle, recycle, recycle. Inside MarketMuse you just press a button and it tells you those plans which make life a lot easier obviously but you can do it. It's just that manual labor to use that one technique. And if you ask me for a quick one it's always a quick one. Look for that hundred word or more ranking page, find the word that this; read the page. You'd be surprised how many content strategists and CEOs don't actually read their sites; it's amazing. Read the page, know what value it has, and does this page get people to achieve that value. It can also be done on the back end. Andy Crestodina who works at Orbit Media; he is an expert in Google Analytics and content strategy. He wrote a book called Content Chemistry. Inside his analytics book; parts of the book, it shows you how to do this in Google Analytics by looking at exit rate and engagement gaps. So you can do it there or you can do it from keywords or any other ways but those are some quick ones. Look at your worst exit rates. So many people don't break those down by; they don't cross-reference those two things. So they've got a page, this thing is broken it's 90% in exit rate. Go back to the words that are driving the users to that page. What if all of them are out of alignment? You can just flash the content double engagement overnight. So there's so many wins that you can do with just a quick one-page plan analysis. I like to say pick one you like, get started, put few wins on the board, prove it out, and then decide is this something I want to get serious with and invest in technology that can support it. Chuck: I got you. Now when I started first looking at your product a couple of years ago and seeing kind of the wonderful amazing things you were doing, it was at a price point where I actually kind of like when high price points because it keeps; on really good things it keeps other people from being able to do it. But I guess you just launched a new price point for a self-service. Jeff: Yes. It's actually something we've been looking forward to doing. And we are a mid-market enterprise large publisher; people who have really invested in content that's traditionally been our target market. Chuck: Could you give an example of some big players that you work with? Jeff: Yeah sure. I'm trying to think of who's on this site. G2 Crowd is a customer and they're on there; we work with divisions of the Walmart Corporation, Home Depot, large e-commerce but also just great publishers. Business.com; love them so there's a lot of people who are publishing content. A lot of people I can't name and I wish I could. But if you type in MarketMuse case studies you can find a cool example from Tomorrow's Sleep on that one and how their site grew from 4,000 to 400,000 in a year with their agency that works with us. So that was always a big focus of ours. It was make sure that they can write content. Make sure that they can update content, that they've committed; they actually believe content can get them there because then life's going to be a lot easier for everybody. But we then also said let's look at the mirror. I'm always about looking in the mirror and look at the demand that we have. And so we really looked at who's coming in the front door saying we want to be MarketMuse customers. And right now having made that case internally or I just I'm not a profile of a customer that can spend tens or in some cases hundreds of thousands of dollars on software. And so what we did was we right-sized for a specific target market, we right-sized a self-serve offering. And there is also a trial experience that everyone who's listening can go to the site. Go to MarketMuse trial. Go to MarketMuse, see the trial and you'll get an experience with your data; we've actually set this up so you can use your site, optimize a page, create a content brief, update some existing content like I mentioned, get that content brief and then there's also a special workflow baked in there that'll amaze you that I'm not allowed to explain but you'll see it when you get there. But you can do a competitive analysis, you can update a page, you get a content brief; by the way, take that with you it's free and make that decision of whether you want to become a MarketMuse Pro customer which is our self-serve offering at 499 a month. Quiet Light Brokerage Podcast listeners have a promo which Chuck will include in his notes which gets you a discount there. Or if you're a larger team, if you have four writers, if you write 10, 15 articles a month it's going to make more sense for you to be in one of our other packages; a bronze, a silver, or a gold, or a higher offering. So it gives you an understanding about the value that we provide, the opportunity to buy, to see if that's a fit, or to immediately recognize oh gosh this is what I need for all of my content items. I need one of the larger offerings. So the experience we typically is that people find the right car on the lot. Or they begin using and saying oh wow I need more of this. I was successful with the first thing I did. I know this makes sense. Making your content higher quality, that's the fun part about being in Market Muse; it's you never look at it and you're like oh man I wish I hadn't made that page better. You're always on this ongoing quest to do a better job, write better content that resonates more with your audience. And that's what we do every day. Chuck: Awesome. So to wrap this up I always like to ask people could you give us a few random tools not really related to what we're talking about but just things you like to use in your daily work or just regular life. What are some of the hacks you may have? Jeff: Man, there's so many. I love this. So a couple that I use, when I had some personal time management issues I tried everything. I tried boards with; con bomb boards and everything. And one thing that helped me analyze where I was spending my time was called Tomecular and it looks like an eight-sided dice and you put stuff on it. And as you're working on stuff you move the dice around and it seems so; maybe it's because I like touching things like that but it really gave me an understanding about where I was spending my time and I fixed some stuff within MarketMuse like the business organizationally just from that information. So that's cool. I love Boomerang. I think it's a beautiful solution for making sure you don't forget stuff if you get a lot of e-mails. It's a really good productivity tool. Chuck: Before you move on from Boomerang I think Google now have something similar built-in where they have the… Jeff: They have don't let me forget this. Chuck: Yeah. It's like a little reminder you can set for different dates and it comes back in. Jeff: Yeah. Boomerang has some features that I'm so used to being able to set and forget things pause so I don't know if Google's ever going to pause Google so that's something that, but I like Boomerang. It's not that expensive. You do need to watch your SaaS subscriptions though. That's another story. Another one I love, love, love, love is Full Story. Full Story isn't; they keep going a little bit a little more expensive each time you look at them. Good for them. It's like having a DVR on every user that ever comes to your site. You can watch the experiences; obviously anonymized but you can watch their experiences, build pattern matching, look at segments, and really get an understanding about why people are doing things. I mean I think that that's really valuable. Chuck: It's kind of like what is it Crazy Egg? Jeff: It's similar to a Crazy Egg but it's more of like a heat map reporting. They've got this capability and a handful of other solutions that are out. I just think Full Story has this like really robust like I can go in and I can find users that went through this specific sequence and just watch all the sessions. I mean so many times. Just learn from that to really tell a story and it really is powerful when you are already doing a new multivariate testing to really catapult that into the next level. I mean if I told you what conversion rates we have you'd blow up. But yeah I mean you really have to think critically and fly the flag of your customers so that when you do get these solutions they don't just sit on the shelf. I mean my goal every day is to make sure that the next article that every one of my clients publish is more successful than it could have been without us. And I think that comes through in our online messaging. It's not just that we're this secret weapon of the elite agencies which I know for a while that's what we were. It's that if you use MarketMuse your stuff will do better more consistently and then I will be happy. And if it does not happen then I and our entire team will not be happy. And we hope that our messaging comes through and we couldn't do it without these other solutions that we work with Full Story, like Pendo; Pendo is a beautiful thing, and some other metrics, some other things we use to really dive deep into our customer experience. Chuck: Awesome well I appreciate you taking the time to talk with everybody today. Is there a way that people can reach out to you or the company? Jeff: Yeah, absolutely. So MarketMuse.com, Chuck's going to post a promo code that's for the MarketMuse Pro self-serve offering as a discount. You can email me directly Jeff@MarketMuse.com, Jeffrey_Coyle on Twitter. I'm pretty active. LinkedIn, please. I typically don't say no unless you've sent me a weirdo request that tells me in an unreal way that you like my profile and you'd love to connect. If it's clear that you bought or sold a website before in your life I'm probably going to connect with you and want to talk in any light. So yeah please reach out and go check it out. We have a lot of content. I have a lot of; this conversation is like this throughout the web that I think can really level up your game and give you the ability to assess deals quickly without just hunches. You got to go with your hunches but it's nice to have hunches and data. Chuck: Yeah for sure. And a quick pro tip from me, if you're trying to get somebody to accept your LinkedIn profile and they don't know who you are, write a message. Don't just send the like later. Personally, I feel like if I've LinkedIn with somebody and I'm connected then I'm somewhat vouching for them so I don't just accept random LinkedIns. Like, everybody, I've accepted for the most part are people I've actually met in person. But then we go to these conferences and somebody sent me a request and I don't remember them so it's like just send a little message with them, take the two seconds to write. Jeff: Yeah, and make it from the heart. We can smell of that. Come on. I think MarketMuse is cool. Oh really do you? I do too. So I guess we are connected I love the thing but you know. Chuck: There you go. All right well I appreciate your time and thank you, everybody, for taking the time to listen and see you soon. Links and Resources: MarketMuse MarketMuse coupon code (mentioned in the podcast): QLBMM Email Jeff Twitter LinkedIn

During this week's episode, Jasmine tells her new strategy of success as she prepares for the full journey ahead of full-time entrepreneurship. We have coined this phrase as the "PPCC" Method to success. Pray is the position of power. Jasmine will be completing 31 Days of Prayer on IG Live, Facebook and/or catch upon on her Youtube Channel. You can now join Jasmine's Exclusive Gold Member's Club. Launching your Gold is simple when you have accountability and a strategic plan. PPCC Method! I can't wait to see you launch your Gold. Pray - Join My 31 Prayer Challenge on IG LIVE or My Facebook (Walk By Faith Family) - Book: 31 Prayers for Spiritual Wealth - A biblically-based prayer strategy for small business owners | Chanel E Martin - https://www.amazon.com/31-Prayers-Spiritual-Wealth-Biblically/dp/1978177100 Profit Generating Activity - Going to Work, Affiliate Links, Get paid to share information, Trading, Stash, Trading with an investment group (FOREX IM ACADEMY) - https://t.me/joinchat/M3-flhKNKddaSao1gRJHVQ, Being apart of a signals group, ACORNS, ROBIN HOOD- https://join.robinhood.com/jasmins1174 Content Generating Activity - Blog, Podcast (Audio), Video (Youtube), Courses (Teach someone a skill), Books Community Building Activity - Facebook Groups, Telegram groups, Instagram Groups, Schedule a MeetUp, Create a virtual conference, Create a huge conference The website with all my links: https://msha.ke/jastheprettyplug/ ______________________________________________________ Follow Jasmine on Social Media: Personal Instagram: https://www.instagram.com/jastheprettyplug/ Podcast YouTube: https://www.youtube.com/channel/UCOlAwisSWac73blatvUIBog Jasmine's YouTube: https://www.youtube.com/channel/UCS01npIU3CRAYAs-h_hML8Q?view_as=subscriber Faith Tech Grow Store: https://www.faithtechgrow.com/ Podcast Instagram: https://www.instagram.com/wbfpodcast/ Follow my Chicken Journey: https://www.instagram.com/purechickencomedy/ Join My Exclusive Gold Member's Club Today: https://www.jasminestith.com/shop/goldmembersclub Let's Amplify Your Business, Brand or Event Today! Link: https://www.jasminestith.com/podcasting-advertising Want to Finance your business with Forex? Link for more information - Download the Telegram App: https://t.me/joinchat/M3-flgyFDU83XYCMML873g --- Support this podcast: https://anchor.fm/jasmine-a-stith/support

Nicole Greer, PPCC cuts to the chase with some truth telling, honesty and candor about the realities of building a reputation, gaining credibility and being referable. Whether you are building a business, pursuing a career, searching for someone to love or hoping to build a network of friends, you'll have to instill some strategies, systems, and smarts that position you as a person people can trust. Nicole will explore how the simple things, like manners your mama taught you, to the more complex, like a personal philosophy on life, can either draw people in or repel them. You stand in choice on how you show up. Join The Vibrant Coach and live a Vibrant Life. Let's get started!

What are you thinking? This is a very good question. The more powerful question is: How are you thinking? Our thinking, our quality of thinking, creates our world. Just think about it. What runs through your mind runs your world. Join Nicole Greer, PPCC a.k.a. the Vibrant Coach to explore your thought life! You'll learn about mental models, managing brain booby traps, and making lemonade. The individual who can master their own recipe for turning a sour situation into a sweet one lives a vibrant life. Listen in... let's get started!

Celebrated author, speaker and business guru, Harvey MacKay, asserts: “Time is free, but it's priceless. You can't own it, but you can use it. You can't keep it, but you can spend it. Once you've lost it you can never get it back.” He's exactly right! Hello...time is ticking off right now. Your ability to get your head wrapped around this concept is essential to living your most VIBRANT life. The concept of harnessing time and riding it like a stallion is not a crazed work like mad ideal. It's a leadership concept. You must take control of your days instead of letting the day control you. Get out of the defensive mental model of complaining, contending, and criticizing your life ... instead... get on the offensive. Lead your day! Leading your day means that you intentionally create direction, align your resources, and make a commitment to the things that matter most. In this episode, Nicole Greer, PPCC, aka The Vibrant Coach will share five strategies on how to structure your day! You'll set a direction that serves your vision. You'll make sure you are resourced and obstacle free. You'll understand that your commitment only requires a simple yes or no. The Five Strategies Creating an Energized Environment Setting up Boundaries: Let your Yes be YES! and your No be NO! Communicating Your Expectations Project Periods Free Periods Join Nicole for this content rich episode that will move you from overwhelmed to overachiever!

Join Nicole Greer, PPCC, a.k.a. the Vibrant Coach to learn the drill on how to coach yourself to have an awesome day! ;) This episode is the culmination of five weeks of virtual coaching on how to Live a Vibrant Life. These basics add up to an illuminated vision for the future. The series has explained the rules of the game, the plays, and the moves necessary to win. Today, you'll learn the drills necessary to work through each and every day building your energy, endurance and effectiveness. Put your "My Plan to S.H.I..N.E." game plan into play! Do your Daily Review Work through the Self-Coaching Model Get Centered Set Your Intention This five part process includes the: Strategies, Systems, and Smarts necessary for victory. Let's get started!

Nicole Greer, PPCC, host of The Vibrant Coach BlogTalk Radio Show, shares five strategies that create a life you can be grateful for. You can set the S.T.A.G.E. with your own personal behaviors each and every day. Learn how to: 1. Savor the Moment 2. Thank Others 3. Aspire to Operate at a New Level 4. Give of Yourself 5. Empathize with Others You can live a vibrant life, illuminated with light where you shine. It's possible. You must take action to make it probable. Let's get started!

Feedback is a gift. And, gift giving is tricky business! How do you know what to give people? What if they don't like it? What if it i the wrong size? Nicole Greer, PPCC a.k.a. the Vibrant Coach, will give you the keys to giving proper feedback. Sharing your thoughts about people's behavior, performance, and HELLO... letting them know... you know... that they exist is a wonderful way to demonstrate love. Everyone is surrounded by people desperate to know how they are doing. Use your heart, build up some courage and give a heaping helping of love! In this episode you'll learn: The Proper Feedback Ratio The Three Keys to Making Feedback Effective And, The Secret to Delivering Feedback with LOVE!

Team work may make the dream work. But, team work is impossible without vibrant individuals bringing themselves fully to the team. Your team's members need really heathy framing about the Strategies, Systems, and Smarts that must be carried out in order to turn the dream into a reality. This framework is: L. O. V. E. When each team member embraces the mental models of: Learning Openness Vision and Enthusiasm ...you'll experience a whole new level of performance. Stop trying to do the team work before you've got the right mental models embraced by each individual contributor. Join Nicole Greer, PPCC to help your team fall in L.O.V.E.

Odds are you've used the phrase, "the learning curve" when you've referred to an unexpected detour in your plan, your life, or business. Everyone on planet earth has experienced this. Even with best laid plans.. You find yourself having to do more than expected. You find yourself having to work harder. You find yourself digging deep to understand the context, content, and character of the situation. These are tell-tale signs that you are experiencing a learning curve. Learning curves build strength, stamina, intellect, and discipline. With the proper mindset, "enthusiasm" you can learn even more. Answer these Powerful Questions: What if I took on learning curves on purpose? What if my life was a series of carefully calculated, courageous, and confidence building learning curves? I think it would be a VIBRANT LIFE...one pulsating with energy... magnetic... and inspiring. Instead of letting learning curves unfold, I suggest you take them on with zeal! In this episode, Nicole Greer, PPCC...that's me... will explain the learning curve. Have a pen and paper ready to draw out the diagram. Get ready to think through your own learning curve story and see how you could take what is probable and make it probable. Let's get started!

You've been given a gift of choice. You are empowered to decide in the vast majority of the opportunities that life presents. The powerful question is: How will you respond? In this episode of The Vibrant Coach, Nicole Greer, PPCC invites you to be conscious... Alive... Awake and Aware of your choices. It's time to wake up and SEE that we must have conscious use of our selves...aka...self-control. Using the Decision Awareness Matrix, you can practice Self-Assessment, the "S" in the S.H.I.N.E. Coaching Methodology. Self-Assessment is a way of approaching life that leads to increased awareness of one's unique gifts and the capacity to influence others. Self-Assessment is a necessary competency for people in positions where they are leading, coaching, and empowering others to act. We act too often automatically, from habitual patterns thats may not be appropriate for the current situation. Conscious choice is a better choice when our actions will have important impact. On today's episode, we'll explore our decisions and the four foundations from which they emanate. The four foundations are: Accountability: When we are aware that we are in control of our choices, we can be accountable for what we choose. Automatic: When we are unaware of the choices we have made, we do it automatically by pattern or habit. Blame: When we are aware of the choices, but give control of our choices to others, we blame them. Socialization: When we are unaware of choosing and do something out of our being unaware, we are acting from our belief system and our socialization. We are coming from our socialization.

Perhaps you've always been a dreamer, spent your life running around. Telling your self "It's so hard to change." You "can't seem to settle down" and "the dreams you've seen lately keep turning out and burning out and turning out the same." If you can relate to these lyrics from Take it to the Limit by the Eagles, you're in the right place. On this Vibrant Coaching Blog Talk Radio Show, Nicole Greer, PPCC, a.k.a. the Vibrant Coach, is going to put you on a highway, and show you a sign, and help you take it to the limit one more time. You'll receive serious Strategies, Systems, and Smarts that empower you to get the freedom you're looking for so you have something to believe in. Your vision is the key to achieving goals. It's this focused view of your future-self that allows you to sing, I'm still coming back, running back and coming back for more! Let Nicole put you on a highway, and show you a sign. And this year... really take your life to the limit, one more time. Strategies Thinking! Using your imagination. S.W.O.T. Analysis Standing in Choice! Systems The Three Key Perspectives My Plan to S.H.I.N.E.™ Smarts Write Down Your Vision Create a Mission Statement for Work and Life Email nicole@thevibrantcoach.com for the following tools: Vibrant S.W.O.T. Analysis My Plan to S.H.I.N.E.™ Vibrant Vision Board Creating a Mission Statement for Work and Life by Laurie Beth Jones

Join Nicole Greer, PPCC for the third installment in the Brain Booby Trap Series! This episode, "Move from Can't to Can" is a simple shift in mental models that invites you to move from the negative perspective into the positive. This simple shift requires two things: Action Commitment If you want your life to rocket to new heights, you'll need to create "escape velocity." Escape velocity is the speed necessary for a space craft to escape the gravitational pull of the earth. The technical definition is: the lowest velocity that a body must have in order to escape the gravitational attraction of a particular planet or other object. Just like a scientist at NASA, you also need to formulate energy through action with great commitment to break free from the old gravitational pull in your life to a new gravitational pull. You'll need a solid, scientific, and strategic set of actions and commitment. You can go from the place that are to the place you want to be. Break the gravitational pull of can't do by engaging in what you can do. Let's get started!

You can live a VIBRANT life if you invest the time and energy. The first investment anyone with a desire to change, grow and illuminate the world with their genius is to create a system for change. The system must have mapped out strategies with measurable objectives. With these essential elements in place, you create S.M.A.R.T. Goals to accomplish your vision. In this episode, Nicole Greer, PPCC will provide you with the Vibrant Coaching time system that will turn your vision from a dream into your destiny! Email Nicole, info@thevibrantcoach, for the following tools: My Plan to S.H.I.N.E. The Strategic Planner The Vibrant Weekly Planner Let's get Started!

The first in a three part series on Optimism, "Three Strategies for Thinking "You Can Do It" provides the conduit to achieve your goals. Join The Vibrant Coach for a virtual coaching session that can shift your perspective. A complex study published in Frontiers in Psychology found three simple techniques that can increase your performance. Directly linked to the character trait of optimism, these simple habits not only shift performance they create health, wellness, and a magnetic field around you. I call that magnetic field VIBRANCY. The three techniques are: • Self-Talk • Imagery • If-Then Planning All three of these techniques require you to identify the: Process . Outcome . Instruction ...neccessary to succeed. Let's create a new habit with these techniques and S.H.I.N.E.! Listen in to Nicole Greer, PPCC as she shares strategies, systems, and smarts to lead a more vibrant life!

Nicole Greer, PPCC wonders if you are seriously creative, full of ideas but often overwhelmed with how to capture and collect all of them. In this Blog Talk episode, Nicole offers a strategy that will enable you to get in sync with your brains natural system for thinking and creating. The concept of Mind Mapping was developed by Tony Buzan and has been touted as the tool for taking your ideas and creating a visual map of their development. Taking what is imagined to an image has great power to energize, impact and influence an organization. Join Nicole Greer, PPCC to explore Mind Mapping: Work in Concert with your Natural Way of Thinking Capture what your Reticular Brain is Trying to Tell You Create Visuals that Explain What you are Thinking

Visioning is the FIRST thing you must do and the number one technique to master in order to live a Vibrant Life. A vision informs your decisions, your words, your actions, and ultimately your results. Join Nicole Greer, PPCC, also known as The Vibrant Coach, for a strategic and systemized process for formulating a vision. STRATEGIES! Put three strategic perspectives to work in your life. SYSTEMS! Learn the Six Creative Stages in the Vision System SMARTS! Take away and apply the concept of Meeting Your Future Self

You have a brain in your head. Duh! That's a no brainer. While this fact is obvious, often we forget we are thinking. We must think about how we're thinking. This is called metacognition. Without metacognition, we fall prey to bad thinking habits. Bad thinking habits manifest in all sorts of ways: Taking short cuts. Making excuses Believing things that are unjustified. and everyone's favorite...Fear. Join Nicole Greer, PPCC for a trip inside the grey matter to look around for thinking patterns that aren't serving you. Learn coaching techniques that help you regroove your brain so you can be above average, seriously effective, and sophisticated! In this epidsode, you'll take away: Strategies! Learn to Reframe the situations in your life. Systems! Explore the three thinking patterns that happen naturally, IF you let them. Smarts! Get advice from Dr. Seuss, Henry Ford, and Nicole Greer.

In this 2nd episode in The Thinking Series, Nicole Greer, PPCC explores the concept of Critical Thinking. Critical thinking has its roots in Socrates work dating back 2,500 years. In my imagination, Socrates grew weary tolerating uniformed, lethargic, and obviously empty thinking. I can easily imagine this, because HELLO that is what I experience on a day to day basis. Can you relate? If you find yourself holding conversations or worse yet..discussions... with individuals or groups that need some fresh awareness of their thinking patterns, you need crititcal thinking in your tool box. Critical thinking has six stages: Gaining Knowledge Comprehension Application Analysis Syntheiss Evaluation Join the Vibrant Coach to explore this powerful tool for your coaching toolbox. Take away amazing insight into how you can do some serious metacognition that creates eunoia. Let's get started!

Join NIcole Greer, PPCC, aka The Vibrant Coach for a three week series on confidence. In this episode, Nicole will share how confidence is formed and strengthened. Confidence is defined as: a feeling of self-assurance arising from one's appreciation of one's own abilities or qualities. To build this "feeling", you must take actions that shoot you up the feeling scale! The key to strengthening this feeling is to take massive action in a positive direction. Using The S.H.I.N.E. Coaching Methodology™, Nicole will share Strategies, Systems, and Smarts that help you appreciate who you are, your abilities, and qualities. Through Vibrant Coaching's proven vision process, you'll begin to see that you are packed with potential, full of possibilties, and have a purpose just perfect for you.

Being in a state of gratitude is powerful! When you can see how you are receiving love, taking in the resources around you and at the same time comprehending the value of these things, you fill with an emotion called gratitude. The season calls us to give thanks! Gratitude is a rich emotion that can move you physically to tears or laughter. It can move you intellecutally into growth. It can move you spiritually into a covenant. It can move you socially into service. This state of being develops incredible character and integrity. Ultimately, you put off a vibe that is pulsating with positive energy. Join Nicole Greer, PPCC to learn strategies, systems, and smarts to be more grateful.

Highly successful people plan. Period. The vision for your life will not just happen. You can't wish yourself to success. You must plan. Planning your week is where you intentionally give attention to the activities, tasks, and projects that transform your life from dull and boring into VIBRANT! In this episode, Nicole demostrates: Encountering your Potential Honoring your Priorities Implementing the S.H.I.N.E. Coaching Methodology And Creating a Rule of Life Join Nicole Greer, PPCC for a step by step process to have a VIBRANT week. In this epidsode, you'll take away a system for living a life you love. You'll receive Strategies, Systems, and Smarts to integrate your calendar, coordinate your relationships, and ensure you have life balance. Good intentions might sound nice, but it's calendared vision supporting actions that really matter. Get a glimpse inside Nicole's life & her calendar, get inspired, and energized!

There's one constant in life...change. You can count on it. Being human we construct comfort zones that rebuff change and cause fear. This fear is extremely powerful and keeps you stuck. To have a vibrant life, you must F.A.C.E. fear head on! Join Nicole Greer, PPCC to learn the formula to transform fear into focused faith on the future.

Have you ever noticed that some folks walk in the room and the lights go dim? Then, there are others who light up the room with presence. What's the difference? It's energy, pure and simple. Join Nicole Greer, PPCC as she explores Jon Gordon's book, The Energy Bus. This delightful parable offers us 10 rules that can fuel our life, work, and relationships with positive energy. Take the wheel, invite people to join you and release some enthusiasm. Life is either a daring adventure or nothing at all!

Character development is a key strategy for leadership, team building, and organizational culture change. If you want your life and your organizations to shift in a really powerful way, you need strategies, systems and smarts to create serious character development. Character is an individual's mental and moral qualities. Instead of falling into complacency stating, "This is just the way I am." We can wake up to the fact that there are four meta-factors of character development that need our intention and attention. Join Nicole Greer, PPCC to learn about resilience, courage, wisdom and humanity. Take away fresh insights, a tool for transformation, and an inquiry to carry forward.

Mentoring and coaching have distinct styles, different goals, but related ideals. Join Nicole Greer, PPCC to learn the difference between coaching and mentoring. Mentoring is setting the example, sharing your wisdom, and raising someone up to follow in your footsteps. Coaching is drawing the genius out of an individuals so they can live out their ordained purpose. The coaches goal is to facilitate the release of an individuals light so they SHINE! Gain clarity and understanding of your role in the lives of others.

Linked In is a powerful strategy for growing your network. It's imperative that you set aside time to create "Strategies, Systems, & Smarts" that create an intentional and successful approach for engaging with this social media platform. Linked In is a professional career site that allows you to create a personal portfolio. Searchable by 1000's and 1000's of individuals across the globe, Linked In can be the conduit to a new career, clients, and collaborators. Join Nicole Greer, PPCC for a learning Linked In session that will energize, impact, and influence you to live a more vibrant life through engaging what is possible and making it probable.

Life is vibrant when we consciously engage with four concepts: FOCUS, BALANCE, PRODUCTIVITY, and FULFILLMENT. The first three concepts are easily grasped. We know that our lives should have meaning and purpose. We know that our lives need a sense of balance. We know that we must get things done. What I believe is the biggest challenge is seriously comprehending the need for celebrating and fulfillment. Feeling fulfilled is key to refueling our lives so that we have the necessary energy to focus once more and seek balance in pursuit of being productive. Join Nicole Greer, PPCC for insight into how you can create greater fulfillment through milestones, markers, and monuments that celebrate your accomplishments.

Clutter causes chaos, confusion, and a cachophony of mental distress! Getting the clutter cleared from our lives is essential to living a vibrant life. Of course, this is easier said than done! But, it can be done. Join Nicole Greer, PPCC for a show chocked full of clarity with strategies, systems, and smarts for clearing your clutter. You'll take away fresh insights and revisit some time tested techniques that will increase your energy and catapult you to a whole new level of personal performance. Let's get started!

Join Nicole Greer, PPCC to take on some Habit work that will literally save planet earth! In Nicole's S.H.I.N.E. Coaching Methodology, the "H" represents Habit Work. Habit work is essential to letting your light illuminate the world. WIth good habits in place, we allow the flow of positive energy and create positive outcomes. Doing your part for the environment is imperative to your future and your ability to live a vibrant and productive life! If you can be part of the process of sustaining the quality of life on planet earth, obviously this will create your own sustainability. This concept is so obvious, so close, so taken for granted, that you may just be numb to fact that you can really do some incredible work that would shift the whole trajectory of planet earth. Take away strategies, systems, and smarts for shifting YOUR behavior to sustain a vibrant life!

Join Nicole Greer, PPCC for a fun, fast paced, and fulfilling look at how people are fueled! If you want greater clarity on how to communicate, lead, and inspire others to perform, this show will give you strategies, systems, and smarts for identifying, caring for, and leading both extraverts and introverts. This personality concept developed by Carl Jung and made popular my Myers and Briggs, will be explored in a way that will enable you to work better with others, enhance respect in the work place, and enjoy your daily experience. Let's get started!

Join Nicole Greer, PPCC...a.k.a. "The Vibrant Coach" for a 15 minute illuminating coaching session where you'll gain understanding about people and how they think. Using the time tested and scientifically proven MBTI or Myers-Briggs Type Indicator, Nicole will light up the second dichotomy of preference. People take in information differently. Some people are intuitive while some are sensing. The intuitive types prefer vision, the big picture, and new concepts. The sensing types prefer what's proven, visible now, and research. Both approaches are valuable. The key is to understand your own preference while appreciating the other. Chocked full of valuable information, this coaching session will give you strategies, systems, and smarts to lead yourself and others vibrantly.

Join Nicole Greer, PPCC ... a.k.a. "The Vibrant Coach" for a 15 minute illuminating coaching session where you'll gain understanding about people and how they make decisions. Using the time tested and scientifically proven MBTI or Myers-Briggs Type Indicator, Nicole will light up the third dichotomy of preference. People make decisions differently. Some people think things through while some feel their way through the possibilites. The thinking types prefer tasks, metrics, and clear expectations. The feeling types prefer relationships, harmony, and the value of an experience. Both approaches are valuable. The key is to understand your own preference while appreciating the other. Chocked full of valuable information, this coaching session will give you strategies, systems, and smarts to lead yourself and others vibrantly.

Join Nicole Greer, PPCC...a.k.a. "The Vibrant Coach" for a 15 minute illuminating coaching session where you'll gain understanding about LEADERSHIP. Everyone is a leader. Primarily, you lead yourself. Secondarily, the quality of your "self-leadership" begins to influence your relationships. Thirdly, your relationships impact your community. Ultimately, this shapes our world. This is huge! You must understand and start to take responsibility for your leadership. The quality of your character, your Vibrant Virtues, equate to your leadership effectiveness. People want to be in relationships, be led by, and shown the way by people who are excellent. And excellence comes from the quality of character found in the leader. Individuals that lead from virtues like resilience, courage, wisdom, and humanity simply inspire others with their "being". Listeners will gain insights into the four factors of character and choose a Vibrant Virtue to engage as "Habit Work."

The leader makes or breaks the organization. Period. If you lead an organization or any part of it, you must understand the key principles of Creating a Chain of Influence. Starting with how you personally show up as the leader is key. Next you must bring clarity, set expectations, and empower your people to bring their genius. You must hold people accountable and drive people to perform. All of this requires the leader to connect with the team in a powerful way. Join Nicole Greer, PPCC...coach, speaker, and leadership expert on this episode to learn how to lead ... or influence others to reach the vision. Let's power up your team.

Join Nicole Greer, PPCC...a.k.a. "The Vibrant Coach" for a 15 minute illuminating coaching session where you'll gain understanding about people and how they organize their world. Using the time tested and scientifically proven MBTI or Myers-Briggs Type Indicator, Nicole will light up the fourth dichotomy of preference. People organize their world differently. Some people are perceiving while some are judging. The perceiving types prefer possibilities, freedom and variety. The judging types prefer self-discipline, accountability and expertise. Both approaches are valuable. The key is to understand your own preference while appreciating the other.