Podcasts about spanish netflix

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Best podcasts about spanish netflix

Latest podcast episodes about spanish netflix

Reel Talk with Honey & Jonathan Ross
EP 74: Your Friends & Neighbors, The Gardener, Juliet & Romeo

Reel Talk with Honey & Jonathan Ross

Play Episode Listen Later Apr 28, 2025 37:44


On this week's Reel Talk: Jonathan settles in to watch the new Apple TV+ series Your Friends & Neighbors, Honey has been following the hyped Spanish Netflix hit The Gardener, and Jonathan dips his toe into the musical waters with a new musical movie adaptation of a Shakespeare love story... with a twist: Juliet & Romeo.Also this week, Jonathan finds himself in a tricky situation involving a bathroom and an annoyed phone scammer.Remember, if you want to get involved, you can email us at reeltalk@global.com and follow us on Instagram at @reeltalkrossListen and subscribe to Reel Talk on Global Player or wherever you get your podcasts.

SciFi TV Rewatch
Episode 603 Silo S02E10 Into the Fire

SciFi TV Rewatch

Play Episode Listen Later Mar 14, 2025 77:35


Join Dave and Wayne for genre television show news, a glimpse into what the hosts are watching, listener feedback, and analysis of the Apple TV+ series Silo. This week on the SciFi TV Rewatch podcast we discuss the season 2 finale of Silo which leaves multiple questions unanswered, not the least of which is Juliette Nichols' fate. Who's in charge in Silo 18, and will Jimmy/Solo be able to shepherd the kids in Silo 17 now that Juliette has left? In our What We're Watching segment, Dave takes a break from European crime dramas and checks out the Spanish Netflix comedy/drama Valeria. Wayne nears the end of his foray into the first book of the Silo trilogy and wonders whether to continue reading. In Listener Feedback, Cincinnati Joe checks in via email, and Fred from the Netherlands, Alan in Missouri, and Alan in England provide audio commentaries. Remember to join the genre television and film discussion on the SciFi TV Rewatch Facebook group for the latest genre television show news and podcast releases. Episode Grade: A  

Box Office Bingers
Ep 236: The Platform 2 (FFOTM) Review

Box Office Bingers

Play Episode Listen Later Oct 16, 2024 142:21


Join hosts Ernesto Santos and Matt Diaz as as we discuss the latest entertainment news including Aaron Pierre being cast as John Stewart/Green Lantern, Paramount Pictures developing a Rugrats live-action/CGI hybrid feature length film and Henry Cavill starring in Amazon's live-action Voltron movie. We'll then chit-chat about our recently watched movies and tv shows in a fun segment we like to call “Whatcha Watchin'” including our thoughts on Max's Salem's Lot, Netflix's Nobody Wants This & Apple TV+'s Presumed Innocent, as well as our weekly review of Agatha All Along Eps 4&5 and The Penguin Eps 3&4. Later, we'll give you our SPOILER REVIEW of our Foreign Film of the Month, the 2024 Spanish Netflix film, The Platform 2.  Time Stamps: 05:53 - Entertainment News 35:53 - Whatcha Watchin' 1:01:22 - Agatha All Along Eps 4&5 1:27:00 - The Penguin Eps 3&4 1:50:49 - The Platform 2 Review --- Support this podcast: https://podcasters.spotify.com/pod/show/BoxOfficeBingers/support

The Chats with Yvonne Podcast
59. Speaker Spotlight: Steph Wharton

The Chats with Yvonne Podcast

Play Episode Listen Later May 24, 2024 29:59


Create More Reach, Revenue, and Rest Through a Visibility Tour Meet Steph, a Leadership + Visibility Coach and Speaker on a mission to help underrepresented folks realize they can transcend past the rules and shoulds that folks in the online space perpetuate. How? By confidently embracing your thought leadership and speaker identity to amplify your impact. You get to step into a reality where you get to go deeper into your core identity, your innate strengths, your values, your mission, and leverage speaking and community to create more reach and revenue without sacrificing rest. It's a whole damn vibe. Beyond the business, you can find her embracing her own version of a whole damn vibe lifestyle with a big glass of vino, watching Spanish Netflix shows, and dancing bachata. Connect with Steph: https://www.instagram.com/stephwharton_/ https://www.threads.net/@stephwharton_ --- Support this podcast: https://podcasters.spotify.com/pod/show/chatswithyvonne/support

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Too Busy To Podcast
Use Your Podcast to Develop Speaking Skills w/ Steph Wharton [Growth Without Socials Series]

Too Busy To Podcast

Play Episode Listen Later Feb 26, 2024 42:55


Welcome back to the third episode of the Growth Without Socials series! Are you curious about speaking but the idea of talking on a big stage or introducing yourself as a speaker absolutely terrifies you? Then this episode is for you!Today's guest is Steph Wharton, a trailblazer in leadership and visibility coaching. Steph joined me to share her personal journey of finding her calling in helping others amplify their voices beyond the confines of social media. She reveals the pivotal moments that led her to embrace speaking engagements as a powerful tool for business growth without socials and her innovative Visibility Tour Challenge, designed to propel you into the spotlight and solidify your status as a speaker—no matter the size of your stage! This conversation is more than just an interview; it's a masterclass in breaking free from the 'shoulds' of online marketing and confidently stepping into your identity as a speaker and thought leader. Tune in now!More about Steph Wharton:Steph is a Leadership + Visibility Coach and Speaker on a mission to help underrepresented folks realize they can transcend past the rules and shoulds that folks in the online space perpetuate. How? By confidently embracing your thought leadership and speaker identity to amplify your impact beyond social media.You get to step into a reality where you get to go deeper into your core identity, your innate strengths, your values, your mission, and leverage speaking and community to create more reach and revenue without sacrificing rest. It's a whole damn vibe.Beyond the business, you can find her embracing her own version of a whole damn vibe lifestyle with a big glass of vino, watching Spanish Netflix shows, and dancing bachata.Topics covered on Growth Without Socials through Speaking Engagements:How Steph found her first speaking engagementHow podcasting can serve as a stage for honing your speaking skills and support your business growth without socialsHow Steph utilised a podcast in her business to book speaking engagementsThe steps you can take to embrace your identity as a thought leader and speakerWhy it's important to openly share your thoughts and expertise on your content platformThe strategies Steph used to book numerous speaking engagements whilst on maternity leaveHow overcoming imposter syndrome and self-identifying as a speaker can lead to opportunities for growth without social mediaConnect with Steph Wharton:Website:https://www.stephwharton.com/ Instagram: https://www.instagram.com/stephwharton_/ Whole Dame Vibe Podcast: https://spoti.fi/3SF2u8L Connect with Rosemarie:Website: www.toobusytopodcast.co.ukInstagram: @toobusytopodcastBook your 15-minute Podconnect call with meResources from this episode:Ready to ditch the Instagram hustle in 2024? Grab Steph's Visibility Tour Masterclass in the Biz Beyond The Gram Bundle before doors close on 1st...

Latino Fluency Podcast
Netflix Movie: "Sociedad de la Nieve"

Latino Fluency Podcast

Play Episode Listen Later Feb 12, 2024 13:52


In this episode, Levi and Reni speak about the new Spanish Netflix movies, "Sociedad de la Nieve." Wanna join one of my Fluency Hour courses? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the upcoming cohort here!⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoy this podcast, subscribe and leave us a 5-star review on Spotify and Apple Podcasts! If you're on social media, follow us on Instagram and TikTok for daily Spanish content.  If you want to speak like a Mexican, make sure to check out our lineup of Spanish language training at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MexicanFluency.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ And don't forget, for an ad-free episode, podcast episode transcripts, and vocabulary flashcards for each episode, make sure to become a Mexican Fluency Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Premium member today!

SciFi TV Rewatch
Episode 537 Ragnarok S03E06 Ragnarok

SciFi TV Rewatch

Play Episode Listen Later Dec 1, 2023 65:42


Join Dave and Wayne for genre television show news, a glimpse into what the hosts are currently watching, and commentary and analysis of the Netflix series Ragnarok. This week on the SciFi TV Rewatch podcast we discuss the series finale and whether we view the “it was all in Magne's head,” as a clever narrative twist or total copout. Despite the problems inherent with this approach, the visual aspects of the battle sequences somewhat make up for any shortcomings. In our What We're Watching segment, Dave recommends the Spanish Netflix thriller Holy Family, and Wayne watches the finale of Doom Patrol with mixed feelings about its quality. In Listener Feedback, Fred from the Netherlands laments encountering spoilers about the series finale, and Alan in England, like Dave, notices the counselor's reluctance to tell Ran what's really on his mind. Remember to join the genre television and film discussion on the SciFi TV Rewatch Facebook group for the latest genre television show news and podcast releases. Episode Grade: Dave B+  Wayne B- Series Grade: Dave B+  Wayne A-

Watch This
Martin Scorsese's Killers of the Flower Moon hits theaters

Watch This

Play Episode Listen Later Oct 20, 2023 17:21


Martin Scorsese's Killers of the Flower Moon — about the murders of hundreds of Osage people in Oklahoma in the 1920s and starring Leonardo DiCaprio, Robert De Niro, and Lily Gladstone — hits theaters. Fear the Walking Dead returns for the back half of its final season, and with a character once thought dead making his return. The Spanish Netflix series Elite, Bosch: Legacy, and Upload all return for new seasons. Plus, Hollywood trivia, our Sound Bite of the Week from the new trailer for American Fiction, and entertainment headlines, including J.K. Rowling admitting she's rather go to prison than call a transgender woman a woman, and Amazon renews The Boys spinoff Gen V. More at ew.com, ew.com/wtw, and @EW on X (formerly Twitter) and @EntertainmentWeekly everywhere else. Host/Writer/Producer Gerrad Hall (@gerradhall); Producer: Ashley Boucher (@ashleybreports) and Alamin Yohannes (@AlaminYohannes); Editor: Samee Junio (@it_your_sam); Writer: Dustin Nelson. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dermot & Dave
This Deep Fake Reality Show Sounds TERRIFYING

Dermot & Dave

Play Episode Listen Later Jul 3, 2023 8:42


Would you put your relationship to the deep fake test? 'Falso Amor' or 'Deep Fake Love' is a brand new Spanish Netflix show which sees couples blur the lines of truth using technology. We heard all about it in Maria's Telly.

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Desi Talkies
E5 | Netflix India's "Class" & Newcomer Galore

Desi Talkies

Play Episode Listen Later Feb 12, 2023 37:21


In this episode of Desi Talkies, our hosts Ananya & Aneesa talk about the Netflix India series Class (CLA$$), now available to stream on Netflix . [CLASS is a remake of popular Spanish Netflix series, Elite. Class follows the dramatic dynamics of this upmarket school and the tumultuous events that follow.] Ananya goes through the similarities and differences between Elite and Class. Our hosts, Ananya & Aneesa, carry their in-depth analysis of the series with a scene-by-scene analysis, casting breakdown, musical score review, narrative analysis, and cinematographic opinion. Listen to the full episode for more background on Class and to hear our Desi Talkies rating and review! --- Support this podcast: https://podcasters.spotify.com/pod/show/desitalkies/support

Framed: The Snooker Podcast
Luca Brecel: "It's Not About The Trophies For Me"

Framed: The Snooker Podcast

Play Episode Listen Later Dec 5, 2022 26:59


The Belgian Bullet explains why winning isn't everything for him, why he watches Spanish Netflix, shares the stories behind his tattoos and chats about his love for Hip Hop.

hip hop trophies spanish netflix
Jojo's Perspective
Episode 85: Money Heist Korea Review

Jojo's Perspective

Play Episode Listen Later Jun 28, 2022 28:25


In this episode, I will be reviewing Money Heist: Korea  Joint Economic Area.  The Korean remake of the Spanish Netflix original, Money Heist. Please rate, subscribe, and comment on Apple and Google podcasts. Also, email jojosperspective@gmail.com or info@jojosperspective.com. Please follow me at @jojosperspective on Instagram and @jojoperspective on Twitter. Also, visit my website Jojosperspective.com.

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Sizzling Samachar of the Day
22nd March 2022: Karisma Kapoor to play the lead in new Zee5 series

Sizzling Samachar of the Day

Play Episode Listen Later Mar 22, 2022 4:01


Welcome to OTTplay Sizzling Samachar of the day , i'm your host NikhilNews first up,Meg Donnelly and Drake Rodger to play lead roles Supernatural prequel series The WinchestersThe Winchesters, CW's upcoming prequel series to the popular TV show, Supernatural has added Meg Donnelly and Drake Rodger as Mary and John Winchester. The older versions of the characters were essayed by Samantha Smith and Jeffery Dean Morgan in Supernatural. The story will focus on the parents of monster-hunting brothers Dean and Sam Winchester, played by Jensen Ackles and Jared Padalecki. While neither actor will make an appearance on screen for The Winchesters, Ackles will play the role of the narrator for the series.‘The Addams Family' series Wednesday adds Christina Ricci  The highly anticipated Netflix series by Tim Burton titled, Wednesday, featuring the story of Wednesday Adams from The Addams Family has added Christina Ricci to its cast. The actress who previously played the role of Wednesday Adams in the 1991 film will not be reprising her role as an older version of the character. Further details regarding her role in the film are yet to be revealed. Jenny Ortega will play the titular character, while Catherine Zeta-Jones plays Morticia Addams and Luis Guzmán will essay the role of Gomez Addams. The series is set to premiere on Netflix this year.Money Heist creator to helm new pandemic series for NetflixÁlex Pina, the creator of the hit Spanish Netflix series, Money Heist, is set to helm a new pandemic series for Netflix. The series will be loosely based on a Spanish newspaper article on the rise in demand for bunk beds in Spain during the pandemic. Further details regarding the project are yet to be revealed after Netflix recently renewed Pina's contract with the streaming giants. Karisma Kapoor to play the lead in new Zee5 seriesKarisma Kapoor, who recently made her comeback as an actress in the 2020 series, Motherhood, is set to collaborate with yet another Zee5 project. The new untitled drama web series will be helmed by Abhinay Deo, and it will focus on a resolute woman caught in between terrifying ordeals. Veteran actress Helen is also set to play a vital role in the series.  Damon Lindelof's upcoming drama adds Betty Gilpin to its castAcclaimed showrunner Damon Lindelof, credited with critical hits such as Lost and Watchmen, is set to collaborate with Tara Hernandez for a new Peacock drama series. The series will explore faith versus technology and has added Glow and Mrs Davis star Betty Gilpin to its cast. Emmy-winning director Owen Harris will serve as executive producer and director. The fourth season of True Detective being developed by HBO The critically acclaimed anthology police procedural series True Detective is returning for a fourth season. Creator Nic Pizzolatto will not be returning for the fourth season with Barry Jenkins taking over from Pizzolatto. The fourth season of the anthology has been dubbed ‘Night Country'. The season is expected to be directed by Issa Lopez and season one leads Matthew McConaughey and Woody Harrelson are expected to serve as executive producers. New British comedy titled, Seize Them!, set in the Dark Ages adds star-studded ensembleAimee Lou Wood, BAFTA-winning star of Sex Education, Nicola Coughlan star of Bridgerton and Derry Girls, and Lolly Adefope, star of This Time With Alan Patridge, have joined the cast of Seize Them!. The British series will be a comedy set in the Dark Ages, with Veep writer Andy Riley penning the script. Curtis Vowell will direct the series with Damian Jones as producer. Well  that's the Sizzling Samachar of the day from the world of movies and entertainment, until the next podcast its your host Nikhil signing outAaj kya dekhoge OTTplay poocho

SciFi TV Rewatch
Episode 387 Stargate SG-1 S01E09 Thor's Hammer

SciFi TV Rewatch

Play Episode Listen Later Dec 18, 2020 52:47


Join Dave and Wayne for genre television show news, a glimpse into what the hosts are currently watching, commentary and analysis of the classic military science fiction series Stargate SG-1, and our listener feedback.  This week on the SciFi TV Rewatch podcast we discuss Carter’s impatience and Daniel’s obsession with finding Shar’e and Skaara. We also question how quickly the team accepts that notion that the Norse gods are real but given everything else the SG teams have encountered during their gate explorations, perhaps it’s understandable.  In our What We're Watching segment, Dave finishes watching the Danish political drama Borgen and begins the Spanish Netflix mystery series The Mess You Leave Behind. Wayne extends his Star Wars viewing for a revisit to the animated series The Clone Wars. In Listener Feedback, Fred from the Netherlands echoes Wayne’s love of The Mandalorian.  Remember to join the genre television and film discussion on the SciFi TV Rewatch Facebook group and follow us on Twitter @SciFiTVRewatch for the latest genre television show news and podcast releases. Episode Grade: B+/A-  

The Marketing Agency Leadership Podcast

John Kriney, is Founder and President at OptFirst Internet Marketing, a Google Certified Partner (2010) that specializes in full-service online marketing campaigns and website, app, and landing page development. Campaign expertise includes customized search engine optimization; Google Ads search, video, display and shopping campaigns; cross-platform remarketing; E-commerce marketing; Facebook and Instagram ads for lead generation, sales, or brand building purposes; LinkedIn ads; and combinations of all of that.  In 2003-2004, John started selling after-market auto customization products in Los Angeles, CA; ranked his business first in searches for body kits and parts, and generated up to $3.5 million a year in sales. As things slowed in 2006, John sold that business. What to do next? Seeing his success, six business owners he had worked with requested his help with their online marketing. In 2008, John moved his business to South Florida, named it OptFirst, and provided his clients with profitable conversions. He made sure they knew how much much money they were making per campaign, per campaign type to ensure long-lasting relationships. When companies wanted to focus on branding, he demanded that both the target and the success be quantified.  He admits there are three types of competitors that may steal his customers: the one-off internet whiz kid who is someone's nephew, vertical internet marketing agencies that draw customers away by speaking the “right jargon,” and the traditional marketing agency that's trying to tack on digital as a service. “Lost” clients often return – a tribute to his agency's collaborative approach of “one business owner working with another.” OptFirst was one of the first early adopters of LinkedIn direct conversion campaigns and has been running campaigns for the University of Miami's Continuing Education Department, marketing 22 different programs on that platform for over 4 years. Because OptFirst's efforts with the University of Miami outperformed all other universities by 90%, LinkedIn took John and a University of Miami representative to lunch. They had proved a profitable campaign could be run on LinkedIn.  John believes you need 3 channels of incoming advertising for any business . . . so they also run SEO campaigns, Google Ads, and paid social for the University. In total, the agency offers 11 different campaign types, of which SEO has the lowest CPA. John has written 3 books on search engine optimization and internet marketing. He thought he would hand his 8-step SEO plan to clients and lose business because clients would now know what needed to be done. Providing that knowledge was “the right thing to do.” But it didn't work that way. The 8-step book made him the “expert” for work clients did not want to do. They would thumb through the book and immediately sign his proposal.  Since the pandemic, John created “the seven steps of becoming an author” and has guided half a dozen business owners to getting published. He says “There's no better way to control your Google presence than . . . becoming an author. When you put a book out on Amazon, there's a knowledge panel to be claimed as an author on Google, and then you really control your first page.” John says his “slogan” for the times is: “2020 is survive, and if you make it to 2021, then you can thrive.” He can be reached on his agency's website at: OptFirst.com, at John Kriney on LinkedIn, and by email at: john@optfirst.com. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by John Kriney, Founder and President of OptFirst Internet Marketing based in Miami, Florida. Welcome to the podcast, John. JOHN: Rob, thanks for having me on the show. I really appreciate it. ROB: Excellent to have you here. We were just chatting before the start – this is being recorded the day after the votes were cast in the election, but we don't know what's going on. But that's not why we're here. We are here to talk about OptFirst Internet Marketing. John, why don't you start off by telling us about OptFirst and where the firm excels?  JOHN: A little background on where we excel – and I think the backstory really paints the picture of our approach to how we work with clients and what our core strategy is. I started OptFirst after I sold a business, BodyKits.com. That was based in San Diego, California. If you can remember the “Fast and Furious” days where we had spoilers and bumpers and everyone wanted to make their Honda Civic look like a Lamborghini – remember those days? ROB: Oh yeah. JOHN: I really got onto that trend. This had a huge demand. All the product was coming into port in California, and Michigan was a huge spot for us, as well as South Florida. South Florida was a huge demand for body kits, spoilers. So, I dove in. We kicked it off in 2003-2004. That was when it was really hot. We ranked the website first for body kits, spoilers, and all the names, Buddy Club and all the crazy names we had for those body kits. I ranked for all those positions, and the business was doing millions of dollars a year. I think we topped off at $3.5 million. We had the volume. I could see the trend was slowing down as far as we hit 2006 and it wasn't so much about the body kits anymore and all the Fast and the Furious movies, so the trend cooled down. I sold the business to my supplier that was bringing in containers of product into LA. Through that process, I sold the business – everyone's read these self-help books, 4-Hour Workweek and all these books that we read for personal development. I was literally in my fifth week of sitting on the beach thinking, “What am I going to do next?”, and it came up, I've got these six other business owners that, through the last few years, I've worked with. They've called and said, “Hey, my name's Jim. I got your number from Bryan Bloom” or whoever it is. “Can you help me with my online marketing? I hear your business has grown really quick.” By the time I gave OptFirst a name, I already had six clients paying me monthly to help them with their internet marketing. In 2008, I moved myself and my business from California to South Florida. At that point, I gave OptFirst a name. So the backstory on OptFirst really is I'm used to working with other business owners in order to really focus on profitable conversions, make sure that they make money with their online marketing campaigns, and that eye always being on, every month, I want to show you how much money you're making per campaign, per campaign type – make sure you're making money so that we have a long-lasting relationship. I don't know about you, but I get clients that might be medium-sized or institutional, they're large clients, and they're like, “Listen, we just want to focus on our branding.” It's like, “No, you don't. You really don't want to focus on your branding. We have to quantify what the target is here and how we can quantify success. Because if you can't prove that you're making money through your campaigns, at some point shareholders and board members are going to want to know. If we can just cut that out in the beginning and set up the pieces to make sure that you're running profitable campaigns, we'll be together for a long time, happily.” I've got a local locksmith that's been with us for 10 years straight. He knows the ups and downs of the ecosystem of SEO. Let's say we're just talking about that. But through the ups and downs, making sure that she ranks – just last year, she was like, “We ran the numbers, and 39% of our new business comes from our SEO campaign. After 10 years, that feels great.” So that's really the approach of OptFirst: one business owner working with another. I think that can't be replicated as far as – we have two types of competitors that we may lose business to. Well, I guess there'd be three. There's the one-off internet whiz kid that is someone's nephew in someone's business and it's like, “This kid's the smartest kid ever.” The second is vertical internet marketing agencies. Sometimes we'll be running a campaign for 2 or 3 years for our client, and then a weight loss specific internet marketing company will come along and they'll speak the right jargon. They're like, “Oh, you definitely need to go this route.” Speaking the same jargon, we'll get clients that will try those companies out and then quickly come back. The third is the traditional marketing agency that's trying to tack on digital as a service. Those are really the only places that we ever lose clients to. I don't know about you, but that's our experience. ROB: You mentioned different sizes of clients. Is there a trend of when you started – you mentioned BodyKits.com; it seems like one of the interesting opportunities there was – I mean, it wasn't early early for ecommerce, but it was kind of early. I would imagine one of the opportunities there was dealing in a product that was worth shipping. What I mean by that is just that it's potentially a higher margin item that someone understands you have to pay to ship the thing when not everybody could do Prime shipping. So, what were those early clients? Because it sounds like your through-line, your prequel to the agency, was performance and converting. I would imagine that's been a trendline throughout. But the types of businesses that can afford to retain you and care about converting has probably shifted remarkably over the life of the company. JOHN: Oh, absolutely. Initially there were other old school manufacturers of widgets, let's say. It ran the gamut. But they could see that I was moving into a larger warehouse every 6 to 9 months. What we ran into – when we started, I remember the uproar of Overture, 5 cent bids. Overture had the audacity to raise from 5 cent to 10 cent clicks. We're like, “What? They're ruining ecommerce! Who's going to pay 10 cents for a click?” Obviously, that piggybacked on the whole Yahoo! infrastructure and when they really owned search. That moved over to Google. Obviously, in 2005 Google started winning, and it has ever since been winning the search engine war and the trackability through that adventure of AdWords, which is now Google Ads, really driving ecommerce. But what I was getting referred to is owners of products – I remember the owner of the last warehouse I had with BodyKits.com had the exclusive deal to Costco for golf pushcarts. She'd had it for like 20 years, but there's no money to make in Costco wholesale. They make sure of it. They whittle you down. So, she had this mass volume that needed another channel or outlet in order to be profitable. was getting people with products, and when I moved to Miami, I was like, okay, I've got these six clients. All I need to do is get myself out there, go to business networking groups and say, “Hey, if you don't have a website, let's get a website. If you have a website, let's either make it rank or do some ads towards it.” People in 2008 in South Florida looked at me like I was crazy. [laughs] I tried everything once. And being in South Florida, I've been tricked once in every which way you could possibly be tricked as far as a client-agency relationship. But I try not to be fooled twice the same way. Initially I tried everything. I even went to a Kiwanis meeting once. I didn't know if I was invited to it. These guys were all older gentlemen, over 70. I was like, “Listen, you guys need to get back in the business game. I can see they were all retired. What you need is a website. When you get that website, let's make it rank.” Then I was like, okay, I need to change the strategy. This is crazy talk. This is not going to work. But I tried everything. ROB: [laughs] It is remarkable the things that you'll try once. We don't talk about these stories very often. You've reminded me – I'd almost forgotten – I had somebody invite me to talk about social media marketing analytics at a Rotary club meeting. I did that, and great people, but not the best way to build the business. JOHN: Oh man, I'll never forget the Kiwanis stuff. Similar to the Rotary club. I remember that fondly because I've got account managers and junior account managers, and they'll be like, “Oh, no, I can't call on that business. I can't go to that” – I'm like, listen, I went to a Kiwanis club where everyone was over 70, everyone was retired. I still gave it 100%. In order to get business, I've tried everything once, and I've tried to be humble about it because you never know. And I tell you what – I've got a funny story for you, Rob. I saw when you sent me a connection on LinkedIn that we have a friend in common. I won't mention him yet. I think I actually, in my example, let it slip. But one of our connections in common is Bryan Bloom. Let me tell you a little backstory. Back in 2009, I had one client that I'd had since 2006, and he owned a moving company in San Diego, and I had him ranked first for 4 years for “moving company in San Diego.” He had three trucks. He used to call me every day. If he wasn't first – you know how there was so much jostling of Google Maps back in that day. If he was second that day, I'd get a call from California like, “Hey, John, what's going on? What have we got to do? I'm second today, I'm not first.” Because this was his whole marketing strategy – which nowadays I do not recommend. You need three channels of incoming advertising for any business. That's what I've come to and what I've noticed. I had an account manager at the time say – this guy was grandfathered in at a super cheap price, like $600 bucks a month, because that's what he could afford. He's like, “Why do you take this guy's calls?” I said, “Because it's key to his business. It's kind of a friend of a friend. Let's just leave it.” Sure enough, he was bought out by the largest moving company in Southern California. He bought him and he's like, “I really don't want your three trucks. I really don't want to keep your employees. I just want the number of your SEO guy, because I've been trying to get first above you for 2 years. Can't do it. Here's a check and give me the number of your SEO guy.” That was Bryan Bloom. I saw that was the connection we had in common. Time went on, and Bryan and I had a great relationship. He was Priority Moving. He bought out Gold Coast. Then time went on and Bryan said, “Listen, we've had a great relationship. I've decided to sell Priority to the largest moving company in California. And he wants to talk to you.” So, Republic bought Priority, and sure enough, they became a huge client for years on end. This one small SEO client became – I think the account was anywhere from $12,000 to $15,000. Now we were going national, we had Republic, we had Priority, we had Gold Coast, all in one portfolio. I saw Bryan Bloom as a shared connection and that brought up that story for me. ROB: Yeah, Bryan is a connection from – you know how this marketing world works, and certainly on LinkedIn as well. You just bump into people, and especially with this podcast, end up with some mutual connections like that. You mentioned some of those early clients, and then it shifted a little bit. What does your client mix look like now? Obviously, SEO has a tremendously local dimension to it. It also has a national dimension to it, and I'm sure you've been pulled in some different directions. JOHN: Absolutely. The client mix now is – we broke bread with Google at the end of 2010. I think that's when the real reach out was where they were like – I don't know your experience, but SEO was always kind of like the “let's trick Google so that we're first, and we're sure not going to buy AdWords.” It was a rogue specialty. I've been certified with Google as 2010 and I think as an agency since 2011. So that's when we all broke bread. They invited us into the fold and said, “You have these clients; why don't you also offer Google Ads?” Having that SEO base is, I think, really beneficial for any digital marketing agency. If we're ranked first – of those first six clients – and it wasn't Gold Coast, but people would call me and say, “I've got this widget manufacturing company. How much?” I was like, “It's $2,500 a month.” Half of them would be like, “Cool, I got your number from so-and-so. Great.” The other half would be like, “Why so much?” I'm like, “I have no idea what to charge you. That's the price. [laughs] This isn't what I do. I sell after market auto parts. You called me.” That's what it was. Those were the core six that I moved with. The mix now – it started with ecommerce and then getting out into the world and networking every which way. We've got some really cool, interesting clients. We've got the University of Miami. We're in our fourth year, so we're 4-½ years under contract with them. We do their continuing education. We've got 22 different programs that we market for them. Every 2 weeks, we drill down in their Salesforce – we've got our incoming leads and then we've got our closed leads, and we're quantifying our marketing campaigns, the profitability on spend, down to the last penny. That and a couple others are dream clients because that's where we want to be. We're running SEO campaigns for that client, but we're also running Google Ads, paid social. We were one of the first early adopters of the LinkedIn conversion campaign for the University of Miami. LinkedIn for so many businesses is the dream that never has come to fruition. It's like, “Okay, we have all these businesses on here, and we know who the marketing directors are. This should be the best place to market in all the world.” And it never came to fruition for us until the direct conversion campaigns were offered. I think that was maybe 3 years ago. LinkedIn reached out to us and they were like, “We want to take you and your client out to lunch because you guys are early adopters and you guys are outperforming all the other universities by 90%.” We were proving profitable campaigns on LinkedIn. So that's what our clients look like, whether it's lead-based or it's ecommerce-based. We even have a great client that we're working with called FlixLatino. It's like the Spanish Netflix. We're up to 11 different campaign types. We have a weekly meeting drilling down to each campaign, CPAs across every campaign. What's interesting – and I just gave another talk yesterday morning to a group of business owners – is that when we look at the CPA across all 11 campaign types, SEO is still the lowest CPA of all of our campaign types. I hear from businesses online, I guess there's a lot of mixed messages in media – coming from the day after the ballots have all been cast in the last election. 6 months out of the year, SEO is dead. It doesn't exist. SEO is dead. It's not real. The other 6 months, it's like, “Yo, you know where I can get that SEO? I heard that SEO is where I need to be. You know where I could get some?” It's like a whisper in a back alley. [laughs] That's our experience. I'm really glad you invited me on this podcast because even in the transitioning of clients to maybe wanting to try another agency, some of the greatest friendships and assets that I have are my relationships to other agency owners. Because you wouldn't believe it unless you spoke to another agency owner that has gone through the same thing. It's a wild journey and a wild story to tell. ROB: There's absolutely so much value in being able to compare notes, and particularly realizing that there is so much business out there. It's really rare that you're competing for business with somebody you know. You feel like it should be the case, but it just generally isn't. A lot of times those friendly agencies can also be helpful when you need some extra capabilities around you. If I rewind the story a little bit, you mentioned you were in that 2008-ish era in the business, and it's worth highlighting that was a time of some economic challenges, financial crisis, all of that sort of thing. We're far enough into this pandemic world now where some people think we're back where we started; some people say it's a K-shaped recovery, where some people are doing great and some people are doing not great. How do you see the similarities and differences between running an agency now and how clients are feeling versus that financial crisis era? JOHN: I think this really is the time – other than creating processes for how we run campaigns, I'm known for making one-off slogans. Really, I say 2020 is survive, and then if you make it to 2021, then you can thrive. I think that really encapsulates it. This is that time that certain businesses that we work with, especially the first 3 or 4 months of the pandemic, they had to put everything on pause. The local locksmith had 18 trucks, if I'm not mistaken, on the road; went down to one truck overnight, servicing all of the businesses that are in buildings in Miami Beach. It just came to a screeching halt. How can you make lemonade? Because we're all getting lemons. How do you make lemonade? Then other clients, like universities, the Spanish Netflix client I was referring to, they hit the gas. Universities increased two and a half times what they were spending. And of course, the app platform went four times what they were spending. So as an agency, you ride with the clients that you have that are stepping on the gas, and on the flipside, just working with clients that you could count on for monthly work – it sounds crass, but monthly billables – just freezing them and giving them that grace period until they got back on their feet. This is way different than the recession because I think there's lemonade to be made in every business. That's the talk that I've had with my business owners. Being based in South Florida, I would say everywhere from May to right at the end of the summer, all the way up to September, tourism slows down. It's really hot. People aren't going to South Florida. Tourism really drives the whole economy. So, I was already used to playing therapist 3-4 months out of the year. It just happened to transition where that happened during the pandemic. And I was able to really focus with certain clients on new products and services we could offer them where they could make best use of this pandemic. You may or may not appreciate this – I sat around and said, “Listen, I'm going to have half my clients step on the gas right now.” It's like summer just happened out of nowhere. That's the effect. I was like, “What kind of off service do I offer that I know has a lot of value and I know will really land with my business owners that we work with?” I've written three books on SEO and internet marketing and been through that process myself, so I was like, that really ties into our hire and reputation management campaigns, and those campaigns really are about controlling your Google presence. There's no better way to control your Google presence than all of a sudden under that same name becoming an author. Automatically when you put a book out on Amazon, there's a knowledge panel to be claimed as an author on Google, and then you really control your first page. So I was like, why don't I reverse engineer – and that's how I've done SEO and every other internet marketing service we have – why don't I just create the seven steps of becoming an author, put a price tag on it, go to my business owners, and say, “This is a great time, while you're slow” – I've always pitched this, but they're like, “I'm too busy to put my material together.” They have material that they've created. “I'm too busy for that right now.” I was like, “I know you're not busy, so how about becoming an author?” I've walked half a dozen business owners through the process of becoming an author through this pandemic. That was one of the added services in making lemonade out of the lemons that we all got for the business slowdown. ROB: And you had been an author before the pandemic? Is that right? JOHN: Yeah, I published three books. My most recent one on Amazon is The Online Marketing Manual. It's my least interesting book. [laughs] My first book in 2014 was my Jerry Maguire moment. I thought that I'd just figured out and reverse engineered how to make each client first. I woke up in the middle of the night, got out my whiteboard. I was like, “I have been figuring it out for 12 years. I've got an 8-step SEO process.” I'm writing it all over the board. The next morning, like Jerry Maguire when he goes “I have the client manifesto!” and is putting it on the boxes – I tell my whole team, “It's the 8 steps!” I thought that I would reveal how I'd been ranking websites for 12 years and I'd go on a big speaking tour, and I wouldn't have an agency anymore, but it's the right thing to do to tell everyone how to make your website first as a process. Lo and behold, I got the book finished, I brought myself through, I wrote a chapter every night, whichever step it was, and I honestly thought – just the naïveté of being in the moment and when you really get passionate about something – I would hand an 8-step SEO plan to a prospective client. I thought, they'll read it, they won't accept the proposal, but they'll know how to do it themselves. it's the right thing to do. They would thumb through it. Barely read it. They'd say, “You obviously know what you're talking about,” and they'd sign the proposal right there on the spot. I thought, “Why would you hire me? I just told you how I'm going to do it.” They're like, “Well, you obviously know how to do it, and I sure don't want to do it. Sounds like a bunch of geeky stuff.” I was shocked. [laughs] I was like, we're busier than ever. This is going to mess up my speaking tour. That never happened at that time. [laughs] It's funny how one thing leads into another. ROB: There's so many good lessons in there. This can be a moment to look at what assets we have sitting around and to reframe them. In that case you're mentioning you have this 8-step plan, and you twist it around and its proposals, and then I think we misconstrue what the purpose of a proposal is sometimes. The purpose of the proposal – you're seeking to inform, and indeed, you are. But in the process, it's also that proof of competence and that proof that they can trust you because they don't want to do it. And you also thought about having this knowledge of how to make a book, and you have the lived experience of using it well, and you're able to turn that around and say “What else can you do with it?” A college can focus on how people may not want to go to their campus, or they can focus on what is probably a pretty high margin product of their online course and selling that to people who are also sitting at home and have this opportunity of time to make themselves better. JOHN: Absolutely. So much has come out of this. So much information, misinformation. But businesses, I think we've finally got full adoption into the core need of internet marketing as one of those staples, those mainstreams – like the auto industry and dealerships have accepted and moved over to digital and accepted it as their core strategy. I see it now, and it took a while. I don't know if this happened at your agency, but initially people were like, “God, you've got to be busier than ever!” But I think there was this deer-in-the-headlights moment that lasted the first 3- ½ to 4 months. The businesses that had capital, that cancelled all their tradeshows, let's say – so they've got this excess budget – I think there was a deer-in-the-headlights. And I still see it happen where people haven't pulled the trigger, and I think that's finally melting. People are like, “Our core strategy needs to move, no matter what, to digital.” Which is amazing to me because I remember pitching dealerships back in '08 and '09 and looking down and saying, “5-8% of our overall marketing has been allocated to digital.” And just last year, being in a dealership and the client saying, “Hey, we've decided to heck with it” – this is before COVID – “we're going to go 100% digital!” To have that and be part of the industry during that transformation, I'm just like, Wow, they're really going to cancel their radio and TV? I'm shocked.” And only because I've been there for the whole history of it, and I see a lot of other industries finally pulling that trigger. I think that the election needs to pass and the commotion around it, any which way, and then I think we see full guns blazing to adopting new agencies and moving that – I'm still working with clients that are only at 30% digital because 70% was all their tradeshows booked out. There's an exorbitant amount of money that some businesses spend on that type of advertising. It's amazing. ROB: We saw the auto industry part right up front and center. We did an extended road trip this summer to my in-laws' place out in Utah and found ourselves realizing we needed to replace our car in the middle of a pandemic in not-our-home-state. They were kind of in between. Some stuff was very digital and easy, and some stuff was still – maybe the marketing is more up to it, but the actual buying process, they were pretty old school. They wanted to see you there in person. It was not very customer-centric, but that's okay. Business-wise, I agree. I've seen what you see. We have a Software-as-a-Service product, and we also have a software-product-development-shop kind of agency, and there was certainly this – March was almost like everybody kept doing whatever they were doing. April and May, we saw a lot of retraction. But then June, and from then onward, there's a lot of people who realize they've got to go full speed ahead. We were talking before – we're in hiring mode because people put those projects on hold for so long until they felt like they couldn't. Maybe we'll be in a micro version of that around the election. We're going to spend a week, we're going to count some votes, maybe we argue a little bit. But I think there are a lot of people who are fed up with waiting to serve their business. So, I'm definitely seeing that. John, when people want to find you and when they want to find OptFirst, where should they go to connect with you? JOHN: OptFirst.com is our domain. Information there. And then just like you did this morning, John Kriney on LinkedIn. I always review those and accept any connections there. I keep an open line of communication. That's always the best way. Anyone that wants to email me directly, it's john@optfirst.com. ROB: Super solid. John, thank you for joining the podcast, and best wishes to you and OptFirst. JOHN: Yeah. Hopefully you'll have me back on the show. I've listened to a lot of episodes, and you're doing a great job, Rob. I really think it's a service to the industry getting new takes and talking to other agency owners. I really enjoyed it. ROB: I enjoyed it as well. Thanks for sharing your experience, John. Be well. JOHN: Thanks. Bye.

The Middle
Empowerment, Scrunchies & Projectors

The Middle

Play Episode Listen Later Aug 2, 2020 46:55


In today's episode we talk about empowerment; what it really means, what makes us feel empowered and how we strive to empower others. We recco an on the edge of your seat Spanish Netflix series and a fun hair accessory made by one of our listeners. We guess the celebrity natal chart of Australia's favourite television host. Then we dive back into Human Design as we unpack what it means to be a projector. But first are you even alive if you haven't been listening to Taylor Swifts new album Folklore on repeat?Join The Middle Membership https://mailchi.mp/fba03dc15343/themiddlemembershipJoin The Middle Facebook Group https://www.facebook.com/groups/themiddlepodcastFollow us on Instagram @the_middle_podcast Hosted on Acast. See acast.com/privacy for more information.

SciFi TV Rewatch
Episode 362 Dark S03E03 Adam and Eva

SciFi TV Rewatch

Play Episode Listen Later Jul 10, 2020 81:23


Join Dave and Wayne for genre television show news, a glimpse into what the hosts are currently watching, commentary and analysis for the third and final season of Dark , and our listener feedback.  This week on SciFi TV Rewatch we discuss alt Martha’s developing relationship with Jonas and the impact meeting her future self will have on the overall narrative. Adam’s motives remain unclear, and the provenance of the “For Charlotte” pocket watch adds even more mystery to the story. We also contemplate whether or not the cycle can even be broken and whether individuals are doomed to repeat their pasts. In our What We're Watching segment, Dave and his wife binge the final season of the Spanish Netflix series Cable Girls, and he gives a thumbs up to the pilot episode of Simon Barry’s (Continuum; Van Helsing) latest offering, Warrior Nun. Wayne and his family check out Disney’s latest streaming effort of the hit Broadway play Hamilton, and he learns that his son still remembers the lyrics to the soundtrack. In Listener Feedback, Fred from the Netherlands lets loose with a diatribe aimed at Netflix’s decision to drop the final season of Dark in one fell swoop. Remember to join the genre television and film discussion on the SciFi TV Rewatch Facebook group and follow us on Twitter @SciFiTVRewatch for the latest genre television show news and podcast releases. Episode Grade: A

The Adamantium Podcast
E097 Lauren Mayberry (Chvrches #2)

The Adamantium Podcast

Play Episode Listen Later Jun 8, 2020 51:33


Lauren Mayberry, singer of British indie rock group, Chvrches, rejoins us on this Stay Home episode of The Adamantium Podcast. We discuss working on new music in quarantine, how their song “Forever” spiked in popularity two years post-release after becoming synonymous with the third season of Spanish Netflix series Elite, and working with Hideo Kojima on the theme song for his game, Death Stranding, and Lauren's feelings on musical theatre. We also discuss anti-racism protesting and acknowledging one's own ignorance.

The Am Writing Fantasy Podcast
The AmWritingFantasy Podcast: Episode 75 – How to Build an Author Brand

The Am Writing Fantasy Podcast

Play Episode Listen Later Jun 1, 2020 47:35


You've heard mention of author brands, but what is it and how do you create one? In episode 75 of the Am Writing Fantasy podcast, Autumn and Jesper explain how important an author brand is. They also cover how, if you don't create one yourself, others will end up branding you anyway. Tune in for new episodes EVERY single Monday. SUPPORT THE AM WRITING FANTASY PODCAST! Please tell a fellow author about the show and visit us at Apple podcast and leave a rating and review. Join us at www.patreon.com/AmWritingFantasy. For as little as a dollar a month, you'll get awesome rewards and keep the Am Writing Fantasy podcast going. Read the full transcript below. (Please note that it's automatically generated and while the AI is super cool, it isn't perfect. There may be misspellings or incorrect words on occasion). Narrator (2s): You're listening to the Am Writing Fantasy podcast. In today's publishing landscape, you can reach fans all over the world. Query letters are a thing of the past. You don't even need an literary agent. There is nothing standing in the way of making a living from writing. Join two best selling authors who have self published more than 20 books between them. Now on to the show with your hosts, Autumn Birt and Jesper Schmidt. Jesper (30s): Hello, I am Jesper and I am Autumn. This is episode 75 of the Am Writing Fantasy podcast. And now you might be thinking that your books are the product and how this is what will make readers familiar with who you are and what you're writing. But the truth is that it's getting increasingly difficult to get noticed in today's internet landscape and a here, the creation of a brand could be helpful. So that's the topic for today, how to develop your author brand and we will also share some more words on that a bit later here. Autumn (1m 9s): Yes, I'm looking forward to it. I, I think Author branding, it surprised me the first time I heard about it and thought about it and like I'm not a brand, but it's actually really fun and it kind of creates some consistency and actually kind of helped focus my writing. So I'm looking forward to this one. Yeah, you were saying that because you do all the graphic designs. That's why you like it. That's true. I'm one of those strange people. If you asked what color is Monday, I would probably come up with a color for you. Autumn (1m 42s): So I like, I like colors, individual colors. Friday, Friday is an electric blue. Definitely electric. Yes. The last one was the reason for that. It was, it just something random You came up with it. It has an electric blue feel. To me it is, it's like an energizing, exciting kind of color. I like, you know, and that's a good, good energy. They are black or what? Autumn (2m 11s): Um, I dunno. I think it depends on the Monday, but you know, Mondays, now that I work full time from a home, they're probably bright yellow and it makes no difference. It's not a bright yellow. I'm happy that I do feel, I still feel like that, you know, get your nose back to the grindstone. It's Monday get work done. It doesn't matter. Right. Okay. So how are things on your side of the ocean? No, it's, it's good. Uh, I was thinking that maybe I could give a a new status update on the whole selling a house. Jesper (2m 46s): Yes. Soccer. Yeah. It's like a novel for us. It's a very, very long and very boring nonfiction, but it's a very boring reality show or something. Yeah. Well I talked about last week How we've had a, a couple who was out looking at the house twice now and worse, you're in quite some interest. And then last week I mentioned how the a, what does it cost? Jesper (3m 21s): Like the advisor or what the guy who, who is like advising them for the purchase. He was supposed to call it our real estate agent and um, he did that as well. So I talked to our real estate agent the other day and uh, it was a bit a bit weird because, and I think this, I don't know if this, I haven't talked to this advisor guy, so of course I am going off of hearsay and, and feelings here that I don't know if they are true or not, but it feels like he might be a bit of a smart kid, a smart guy, you know, a bit like, yeah, yeah, I'll do some quick deals here and whatnot. Jesper (3m 59s): I don't know. Because he was like, he told a, a a real estate agent at a w well we can, we can put in a price and then it was like 150,000 Danish crowns below the price that we have set at four. And keep in mind, we already reduced the price of a hundred K right? This is a 150 below 100 Kay. We already dropped it. A little insulting actually. Yes. So a real estate agent basically told him right away before he even talked to us, he said on the phone, you know what? Jesper (4m 32s): I can't, I can't give them this offer. This is ridiculous. Um, it's not a good deal. Right. I mean, and he basically just said, you know, as a, as a professional light, I can't even stand behind that alpha. I'm pretty intense. Yeah. And then the other guy, well he was talking like, well it'll be, it was just like covert 19 situation going on and our real estate and asked him what color would 19 see what do you mean? Jesper (5m 2s): Well, do you know the effect on house prices? And when he was saying, well, there is no effect on hush prices, not in this area, or at least I don't know about your area but not here. So, and then he started saying, well Am, well we have to start somewhere, right? Uh, well not 150. K. So he then, yeah, so there is a state and then called me and, and uh, we had a chat and he said, ah, so what do we want to do? And so I instructed him to, uh, after, after talking to my wife as well, I, I instructed him to go back and say, you know, come back with something serious and then we can talk. Jesper (5m 44s): I don't even want to come up with the counter off on this. This is just ridiculous. So, but I honestly think, I think they're quite interested. I think this is just playing games to see if we can get something because its been on the for a little while so maybe they were just trying to test the water. Yeah. But don't forget as well that she is six months pregnant. Right. And so either either you basically do something now write and write and our house was the only one that they've been looking at or you say, okay then we don't do anything now. Jesper (6m 17s): And then they have, they give birth first and then, but then you know before they get into a house it will, the kid will be a year old write. Do you really want to do that? Yeah. So I think they're quite hungry to be honest. Um, I don't know if you say hungry in, in English in a situation like this, but that was me translating from the concept comes across. I think they're very keen. They're very keen and it sounds that way. Yeah. So, um, so let, let's see what's going to happen. We haven't heard back since, uh, the other day was Sunday, uh, when I talked to him. Jesper (6m 50s): Uh, so I, I don't know what's going to happen. Oh, well, a good luck. I would love to hear this story. You don't have a happy ending and she'll be picking her nursery colors and everything else, but I do. Yes, they have to. That's it. Yeah. I would have been a little bit like, really? That's all. Yeah, it wasn't a bit annoying because when they were here looking at the houses there, there was never any talk about pricing or they never mentioned anything. When they will either in the first, the second visit they have about, uh, it didn't say two. Jesper (7m 24s): The real estate agent in something like, which would be normal, right. You say, you know, what, are they willing to negotiate or just asked a question. Nobody ever said anything. And then this guy comes in and then he starts doing this playing a game. And I almost have a feeling that maybe it's just him trying to play games. Maybe he just told them like, Hey, I'll get you a good price and blah, blah, blah. Some stupid sales talk. Right. Because this has also the guy who's got to sell their apartment. Right. So he probably liked, I'll get you a good price and then I can tell you the apartment as well. Jesper (7m 56s): But yeah, let's get those types are not just in the United States, I guess. No, no, no. I'm sure every nation have those types of people. But uh, and again, he might not be like that. It is, is just, I haven't talked to the guy, but it was just a feeling that I get from it. But I could be wrong. Of course. I needed to be careful what to say on a public Podcast if that's true. But at this time this was an air. It hopefully you have the offerings. Maybe. Let's see, let's see if what is happening. Jesper (8m 28s): Um, I also actually just wanted to mention because I posted it on Twitter, I didn't, have you noticed a movie, the platform on a Netflix? No, I have not seen that one. No, because it's quite, it's quite interesting. It was like a, it's a, I think a Spanish scifi kind of movie. Oh, that sounds good. But I want to, I want it to mention it because the premise of that movie is, it's just amazing. I mean I, I don't remember at least ever seeing it before. So it's basically like it's a prison that is in a tower. Jesper (8m 60s): So it was like extremely high tower. You learn those hundreds of floss in it. And then the prisoners, they are on a whatever floor number between one and the last one, which is the several hundreds. Um, and then everyday at the top from the top there is a platform lowered which is full with fruit. So it, it's not like, it's like almost like Michilan kind of it, you know, they have cooks preparing it so it's like excellent food and it gets lowered down to level one and they eat for a bit. Jesper (9m 36s): And then there's is, it feels like there was a timer on the platform or something, but then after it a little while, it goes down to level two and it goes, it keeps going down. So, and of course the people on the top floor, they just eat everything they can. Now of course, and every time it goes down there is less food on the platform. Oh, that sucks to be on the bottom. Exactly. And then the thing is that every, I don't remember now if it was every, I think it was every month or every week, one of the two, I don't remember anymore. Jesper (10m 7s): But they get basically moved around on the different floors. So you will be put to sleep after a week or month, one of the two. And then when you wake up again, you will be on a different floor. Gosh. So if you wake up on a low floor twice in a row, you're basically going to die from starvation. But if you come up to a high level, then you can eat a lot and then hopefully you can survive your next turn on lower level. If you end up down there, but it's just that that whole premise is so interesting. Jesper (10m 38s): And if of course it plays off all the, uh, like society will thinks about it, you know, if everybody just only ate what they could and is what it would be, there is enough food on the entire platform for everybody, but it is there. It depends on every one, only taking a plate and then letting it go. And if everyone does that, then there isn't enough for everybody. But of course nobody does that. So they're like, I'm on top now. I'm going to eat whatever I want. So I just, it's, it's so interesting that premise there is the end of the ending quite a lot. Jesper (11m 11s): And that was a very interesting, keep that in mind if I go and look it up. Yeah, yeah, yeah, yeah. They speak Spanish of course, but we actually launched a lot of Spanish. I'm learning my Spanish through a Spanish Netflix shows, so that's all right. Right, right. Okay. Yeah. Well here in the air in Denmark, which I also learned from a Twitter, well, he's in Europe in most, not in France, not in Germany, but otherwise it's quite common that we just a watch things with subtitles on us, what we do all the time. So we used to that. Jesper (11m 41s): Whereas I learned, I learned often from Twitter that people find it weird and I never understand why because that's since I was a child. That's how we do things. Because when you start tapping things, it's just at the same, no, it's not the same. It isn't. Autumn (11m 54s): I think we watched one episode of the rain In dubbed and it was a very different than watching it in Danish, the Danish in having it subtitled, that was fine. You just can't used to reading. I take in things better if I read them anyway. So, yeah. So to me it's fine. It's just bad if you're, if you're really, really tired and your eyes are tired, the last thing you want to do is read. So you watch something else. I, you know, Jesper (12m 19s): We do it on, on, on this show. So like the reign for example, I have a top titles on the issues as well because I've just, I'm so used to it, uh, that I just, I absorbed, I absorbed the information better when the subtitle's on. I understand. So how about you? Autumn (12m 36s): Oh, things are good. I've continued with my weekly planning and getting my life organized and I'm making progress in all fronts. So I have really nothing to report other than I've been a very good girl and I've gotten a ton of stuff done and I still have a ton more to do it. But yeah, I started to catch up. You watch out. Jesper (12m 56s): Well, I started to get emails now this is done. This is done. That's a nice, Autumn (13m 1s): So let's see. Hopefully going to continue. I have my week planned out in all my weekly goals and onward and upward is an old coworker used to say. So we are you doing good? Jesper (13m 13s): Oh, a week on the internet. Writing Fantasy Podcast we've received a request actually for a future podcast podcast topic from one of our patron supporters. Yes, we did. Yeah, that was pretty good. She wanted us to talk about when the ideal time would be to start working on sequels when your writing in a series. So I did ask her a bit of more details. Um, but that's something we'll put onto the list of future episodes there. Yeah, I was gonna say, I, I hopefully, especially since you've got some extra information, you can copy and paste it into our, our idea list that we keep. Jesper (13m 51s): So when we're deciding what to do, we're going to talk about in the future and picking things out. We can look at that one. That was a good one. Yeah. Yeah. I think that was good. So, and of course, uh, you know, by supporting on Patrion, you can also suggest possible topics for future episodes. Uh, but there is a lot more on patron that we do for a, there is, for example, a free access to one of our premium courses. There is a monthly Q and a where you can ask anything you want from Writing to marketing and publishing. And we also offer support as a free workbook, as a Christmas gift. Jesper (14m 24s): And also at the top level, there's even the possibility for mentoring sessions. So we try to offer a lot of value in return for your support. In truth recording the podcast episodes every week, quite a lot of the work. So any support we can get, even if it's just a single dollar a month, is really helpful and it keeps us committed to to keep going here. So if you haven't checked out patron or Please, Autumn (14m 52s): Follow the link in the show notes and check it out and we would really, really appreciate it. And so yes, especially since one of our goals on there is to have someone go through our new transcripts that come out with each podcast. Oh my goodness. Some of the errors come out of it wasn't what it is. Yes, bro. And I am awesome instead of on the wall. I'm like, wow, I'm just going to go buy. Awesome from now on. Yeah. Well we do do a light edit out of the, of those types of errors on the script that comes out. Autumn (15m 26s): So a, I think we talked about last week that we've started adding the entire transcript of the podcast on every episode. So we do a light edit on it, but I can not tell you how funny it is. The what turns out in that light edit of, of what the AI comes up with that it thinks you were saying sometimes. It's just so funny. It's fantastic. Yeah, it at least cracks us up, but it would be so nice to have. So it didn't do it a little bit more in depth at it because you know it just looking at it and it, it was totally skipping one of us talking and other stuff. Autumn (15m 59s): I was just very frustrated with it. But anyway, we won't go there and good news. We actually, just before wrapping this up and starting this podcast, we just finished a Q and a session with our new character development students and that was awesome. That was awesome. That was legitimately Oh, lot of fun. And I was a nice way before the, the Q and a session. James' one of the students actually emailed us and just says, you know, he's looking forward to meeting us face to face and thanks for these opportunities. Uh, your work with to help authors of all over the world is appreciated, at least by myself. Autumn (16m 34s): And I'm quite certain that with Benny who mirror my sentiments and that's just like, I mean, we don't need to hear back from people, but darn it. That's awesome. It really is why we do it as to those little tidbits to knowing we're making a difference for other authors and eventually other readers. Yeah, it did. It really makes a, it makes a difference obviously. Um, so thank you so much for the kind a note. Thank you James Author brands. I'm still excited about the restaurant. Jesper (17m 7s): Yeah. What is now Author Brand uh, I found actually a on the internet of things, I found a, I found a quote earlier today from Jeff Bezos, which I think actually sums it up quite nice. Oh, that's good. So it goes like this quote a brand is what other people say about you when your not in the room and quote. I like that Jeff Bezos with will come up with that one. That is a pretty good definition of what you or your personal brand is otherwise known as gossip right now. Jesper (17m 47s): But, I think that the takeaway there that Even if you're not creating your own brand, you still going to have one because people will have an opinion about you. So the alternative as a much better meaning that creating your own brand, well that's preferable over them making the Brand for you. Autumn (18m 7s): True. Ahh, that's a good way of putting it. Yeah. But it definitely, yeah, you definitely want to be in charge of what people are saying about you and not just reacting to what you know, you know, what are people are saying, you definitely need to consider these things when you're doing, I mean this is why we talk about quality, making sure you have edits and things like that because technically, you know, making sure your writing is clean and quality in a full error, free as part of your brand, but that's not the only a part of your brand. Autumn (18m 40s): You want to be a little more in charge of it than that. Jesper (18m 44s): Yeah. I mean, at the end of the day, whether we like it or not, uh, as authors, we are selling ourselves. Right. So that also means that uh, you need a brand. Autumn (18m 55s): Yes. And I think, I mean, we're dovetailing this right after an episode, we're talking about pen names with a Kiersten Ollifont and that is, yeah, I mean that's another thing. Your, each of your pen names is also a brand and that would be a reason to change her name is because there is a shift to your brand. You know, you want to be known as something else, whether it's, you know, you're one brand is erotica and your other brand is a children's Christian fiction. You wanna keep those two brands separated. Autumn (19m 25s): That's an extreme example. But I would not be surprised actually if there's someone out there doing both. Jesper (19m 32s): No. So what do we need when we try to create an author brand? What, what, what things do we need for it? Um, I try to list out a few things that I was thinking about. So basically when you start to think about your brand, um, I think you need to look at your show that you are writing in and you need to think about your target reader and then you need to think about what it is that you making that is making you unique. Jesper (20m 4s): So why is it, for example, in our case you were writing Fantasy. So why is it that your target readers should read your Fantasy book instead of another Fantasy book? Autumn (20m 16s): Right. I mean, to me it helps if you haven't developed your author brand yet, but you have written a few books. One of the first places to look for ideas on what your author brand might be is actually in your reviews. And if you start saying a common theme of like exciting or a really detailed characters or a fast paced, when you start seeing things like that, that's probably a, a, a good clear cut of maybe what your author brand is. Autumn (20m 47s): But you know, you can also think about that from the get go and a control it as your writing and releasing your book's. But there's definitely a, to me, I love mining through my reviews and seeing what people have picked up because sometimes they have an insight that you didn't realize that they were talking about. Jesper (21m 9s): Yeah. So I w w actually when preparing for this a session, I try to list out a few different things that Am that I think is important when it comes to your brand and what you could be developing in relation to that. So I don't have a particular audit, uh, audit, Lisa, and I think we can sort of just jump around as a, as we want. Excellent. But, um, I dunno, do you, do you have a place where you would like to start now you go first and Am I will add to it as I usually do. Jesper (21m 42s): Okay. So I think as an umbrella thing across all of the things that I'm gonna mention here, we could say like the three inputs that I just mentioned. So the genre, your target reader and what makes you unique. You used your answers to those questions to influence the, your decision on what kind of colors you're gonna use, what fonts you're gonna use, what images you're going to use, and then you use those consistently across the different things that we are going to talk about here. Jesper (22m 14s): That's sort of the underlying mentality around this. It is Autumn (22m 18s): It really going to inform your marketing because is going to create a consistency in those colors and those fonts. And just the message at this is the type of Fantasy or fiction or whatever your Writing that you stand for it. And if you open up any of your books, it's going to be right there, you know, is going to be for a friend's centered. So it's a, it gives you a whole focus of the theme, which is kind of, Jesper (22m 46s): Yes. So the first thing on the list here that I created was a logo. Uh, and well actually we've started developing or talking at least about a logo for our joint fiction as well, haven't we? Yes we have. And yeah, it's on my to do list cause we haven't, well we haven't even started writing there, but I want to have that logo before we get the website get Writing. Yeah. So of course the logo can be used for different things. I mean you could, uh, you could put them on the book cover, uh, like our plan is to do that, to make, to make the Brand and clear to readers that these are the same books because a, you know, as time goes by and there'll be more and more books in this world, then the logo will be the one that joins them all together to show that this is the same. Jesper (23m 34s): Um, while at the same world and the same, not the same story. I guess that's wrong to say, but at least to set in the same setting a of course if you are just writing a single trilogy, then you could just make sure that each of the covers are looking similarly enough that people can see that these belongs together. But if you write a lot of different books in the same setting like we plan to do, then a logo could be the one that ties them together. Jesper (24m 4s): But otherwise the use of a logo is good for, you know, of course your social media profile Autumn (24m 10s): And uh, and on your website, and I mean, cause there's a few different layers there of logos. You can have your series logo, your book logo. And then I have a personal logo for my website, which is under Autumn Writing. So I actually tweaked it over the years cause I realized the original one I had to kind of a book in some kind of like triaged thing. Hey Autumn writer, hello. But I realized I write Fantasy when you look at it, it doesn't say exciting Phil Fantasy and that's what I write. Autumn (24m 41s): I mean most of my readers know that, you know, there is the characters, another things, but I write fast paced Fantasy it's pretty much a page Turner. It's more like the thriller version of Fantasy. So I recently like you to think, I mean to me recently, like with in the last two years I tweaked and changed my logo, my personal logo. So that's another place where you use it though. I mean I use it Am it's a logo for who I am. It's an all my books that I published. There is a little circle logo that links to my website and it creates consistency. You land on that website, you know in your honor, one of my books and then each of the series also has individual logos that are also exciting. Autumn (25m 20s): But it's a good way of tying your series together. Jesper (25m 23s): Yeah, absolutely. In and of course if there is, just as you said that there's some thinking behind what kind of images and fonts and all that, but do you use a Writing Fantasy well that in a medieval setting that will, that that's different imagery and and fonts and colors. Then if you were writing, I don't know, a modern thriller, right. What do those things are different so and that should inform and influence you are a logo design Autumn (25m 53s): Definitely. Jesper (25m 55s): Okay. And we talked a bit about website down. I feel like that that's sort of your area Autumn too. Maybe you can say a bit about websites. Autumn (26m 1s): Absolutely. So you know, having just talked to Kirsten, she feels, she feels that the websites are kind of going by the wayside or at least the, the big ones with blogposts and everything else. But I do think there's still a landing page. Most authors, maybe they're not looking you up, maybe they're looking you up more on Amazon than they are for your own website. But since we do sell books off of our website and if you're going to sell like signed copies, paperbacks or hardbacks off of your website, you want to have a website and so their you create, you take those same colors, you have a color scheme, there is some, usually five colors is what you want for our website. Autumn (26m 40s): And there is some great tips and techniques if you do website on how to land on those colors, which is a whole science of itself. But then you use your fonts. Do you use your logo? You keep that. Like I said, my logo, who I am and what kind of books I write is more front and centered. Then the individual books I have because I want it to be under my name because I do write in different genres. As you noticed from the previous podcast, talking to Kiersten, I write in different genres, but I did not choose a pen name. Autumn (27m 12s): So I chose that. I chose to stay under myself on a bird because I felt it still fell underneath my Brand. And so that's one of those important questions to ask yourself. And that's why I have just one website that lists all my books. Jesper (27m 31s): Yeah. Ideally, uh, because I also previously before Autumn and I started working together, I wrote nonfiction. So ideally I should have had two different, almost, I probably almost two different, um, you know, pen name for it because it's just a real weird mixture. So you have Fantasy fiction and then you have some Author related nonfiction books for example. But that doesn't tie into it at all. Uh, but at that point in time I just felt like a second pen name and, and then a whole second brand and a second um, online presence and all that. Jesper (28m 5s): It was too much to manage. So I did it all on my own name a that's what I've done. But it's not ideal for sure. Autumn (28m 12s): No, we could have been like Joanna Penn and she has her fiction under JF Penn. I mean it is a tongue in the cheek, just a little indicator saying Hey this is a different version of me and that's sort of what the pen name, you know, some of them you want to keep completely separate like Kiersten has her as you know, its written in her profile. She is honest, these are different ones but she has way different names under her different pen names. So you know, it each happens but each time you choose a pen name you're doing it for a reason. Autumn (28m 44s): Whether it's just a nod to the other part of who you are and what you're selling or a totally, you know, making it fit. She has one that really fits the urban fantasy that she is writing. And so you know what it is kinda the fun thing about a pen name. If you don't think your name really fits, it's John Smith and you're trying to write cozy mysteries. Am I want to go do something a little more cozy. Jesper (29m 9s): Yeah. And that's it. But it's funny because that she, that you said that she said that about websites because we talked slider, we touched slightly upon it in a past episode as well where we had slight different views. You and I are on websites and a need for them if of course, if we disregard, uh, the need to sell directly because if you need to do that and it's a given that you need a website. But I remember in a past episode that I said that in principle you could just create a landing page if you're, for example, if you use convert kit or something like that, they give you the possibility to, to create a landing page and, and they will host it for you and you could in principle just create that so that you can have a way to collect email addresses. Jesper (29m 54s): Yeah, and that's it. Then of course it is. It is a very light approach. I understand it, but I do agree with her thinking that I don't think the websites is a necessity than it used to be. I, Autumn (30m 10s): I can, especially if you're running multiple genres and multiple pen names, I think for like her newer one, she literally has a, she bought the URL with the name, the brand name, her Author name, her pen name, and she has a redirect to a landing page and two sign up and see her books. That's it. And so yet you, you really can't do that. But again, she does still have a presence and she did go through the effort of buying the URL to no one could buy it out from under. So there's still some tech savvy, but that is one of those big things. Autumn (30m 42s): I mean, and speaking of a website, so your brand, whatever that name is, Am whether it is Author so and so, or just the name that is part of your brand and you should own that. So go buy that URL. It's one of the things she checked before she was creating these pen names as she would Google it and see if the URL is free. You see you. If anyone else was using it, she wanted to make sure it was very, because she was specifically choosing a brand. And those are the things you want to check on as you're settling on a brand. Autumn (31m 13s): If you're creating something and not just you know, going with what you were born with. Jesper (31m 18s): That's why I'm so happy that we snatched up and writing and reading fantasy.com before we even knew what we were gonna use it for it. It is. It's a very good one. Yeah. And we have a use for it now in the future. So it was good that we snapped up that one. Autumn (31m 33s): Yeah. So heck, I still remember, I was so amazed that it was free. I'm still amazed. Am Writing Fantasy was free when I thought of it because I was literally on a three or four day hike on the Appalachian trail and I think I thought of it on day one. I'm like, Oh, there's no way that that one's still available. And four days later it was first thing I did when I got off the trail was Google and going, Oh, that's it. It was Jesper (31m 56s): Mine. He bought it. And then we bought Am Writing Fantasy when we were at it as well. So that was good. Very good. Okay. But that's slightly off topic, bringing it back. Uh, the next element to the Author brand is the picture of yourself. Um, and again, here, I would say make sure that a picture of yourself is on Brand, meaning that, uh, there is a difference between, you know, you're looking serious versus someone who writes humor. Jesper (32m 26s): Because if you are writing more humoristic novels, perhaps a bit more of a funny picture. I sat that in quotation marks there, but it's a bit more of a funny picture. It might be a better smiling and laughing. And Autumn (32m 40s): This is another one where I get in, I remember very clearly from Joanna Penn when she wrote a, um, it was something on her pen name or just she was going to contracting her to different brands and she showed her one image and now I can't remember if it was the fiction or the nonfiction, but one of them is black and white. It's almost the exact same picture. But she actually had one black and white because it just fits the genre and resonated better with readers. And I thought, well that's just interesting to go all the way down to the color of the picture. Autumn (33m 10s): But I mean, I totally agree. And this is one where I see a lot of people say, you know, you need a professional Author image. And so I have this picture. You often see the one's that, you know, the clean background in the standing there. And maybe the half smile or as a holding one of your books and it has a post to it. And to me those come off as so standoffish and snotty. I can't help it. And occasionally you need to get some more, you know, the warmth in the eyes and more happy ones. But if you ever look at my Author image, I am holding a four leaf Clover and I'm actually a little out of focus. Autumn (33m 42s): It's a four leaf Clover that's InFocus and there's an amazing Alaskan mountain background behind me cause I was traveling when we took it. And by the way, yes, I'm just really good at finding four leaf clovers. That's just me. But um, I, I think some people, I understand the idea of this is professional and we should take it seriously. But I also think if it's part of your brand that you are very open and out there and energetic or whatever that is, there's no problem with that coming through. I mean, you probably don't want one of your like mother kissing you on the cheek or something, but you can choose, you can choose an Author image that's a little more fun than They, you know, went to a studio and took a set PO's. Autumn (34m 29s): But that's my opinion. I know some people totally disagree with me. Jesper (34m 32s): No, but I think it's important that the picture comes off naturally. Uh, you know what? It looks very natural so that you can build that connection with the reader because pictures are doing that very well. There's a reason why you use pictures is because it builds a connection with people. So it has to look natural. But I would still say, unless you are a very good at it, don't take a selfie. No, that's not true. That's not good. Um, I am a professional photographer should also be able to help you in taking a picture that does not look like you're posting, that they can make it look so to you. Jesper (35m 9s): Bring you a natural or whatever it's called. You're on your natural self authentic self to do it. Yeah. Yeah. Autumn (35m 17s): Marin did it with a professional photographer. So I have some, you know. Jesper (35m 21s): Oh you are lucky. I know you got some luck there. So yeah, here's my personal paparazzi, so I'm good. Yeah, that's good. But I do some very quick internet search before this episode. Uh, so it's not very specific here but or scientific at all. But I think you can get a picture taking price for some where between a hundred and $200 wouldn't you agree? Autumn (35m 44s): I would agree. I would think if you're going to get a whole series, it might be up to 350 but in general for just a few photos or something. If you go head shots from a local photographer, and especially like I said, some of them are willing to go outside versus being in a studio or something like that. You should be able to find someone who can give you a nice library photo or something. Or maybe even on your own house if you have a nice bookcase or something, it gets a little bit of an author image. Jesper (36m 13s): OK. So the next set piece or building block I have here for your author brand is then something that we actually talk about in the self publishing success course, that we're, there's a free course that we are planning to release later this year. But in that course we talk about creating your why. So this is basically a one sentence statement demonstrating why you write what you do. And uh, in autumn in my case, we write Fantasy because we believe that human beings evolve and heal themselves through stories. Jesper (36m 52s): So in short, our why we summed it up with the following sentence, quote stories makes the world a better place. Very long quote. No, but that's the point, right? It is to be simple and easy, very short. Uh, and I'm pretty happy with what we came up with there. What am I think that's good. Autumn (37m 13s): No, I agree. And I think it really sums up the many layers. There's many, many layers to it. And so that's kind of the fun of it. You can, obviously we're not stuck with one type of image or one type of, you know, reaching reader. We can play with the different ways of why we think it's important. And that's part of the brand though. I mean, it's a multi-tiered approach, but that's always the fun. Jesper (37m 38s): Yeah. And it's an easy thing to communicate with a single sentence like that, uh, on, you know, Twitter profile on social media or on also on our website of course. But it's, it's something that you can just glance over a word with your eyes and you already understand what it is. Right? You don't have to read like full paragraphs explaining why I think Fantasy is a great young round, blah, blah, blah. It was just stories makes the world a better place. Autumn (38m 4s): Yeah. And it's at the beginning to, in many ways it's the end of your elevator speech. It's wonderful to have that so that when someone asks you, you know, a, why do you write a, what do you write? You could say, this is why I do this and you have confidence in is wonderful. Jesper (38m 21s): Yeah. And the other thing is that this ties back to what we talked about in the beginning about what makes you unique. So your Y is unique to you. Umm, so it sets you apart instantly there on why it is that your and Autumn (38m 36s): Why, why is Fantasy just younger dead, you're writing for example, right? I mean, you answered to those kinds of questions. Well, nobody else can answer the questions like you can, let's right. And that's why it is sort of the core of your brand. And it's a great tip and a great way to start exploring, you know, why this is going to be your brand and why your writing in this and being in control of it instead of, you know, going in and waiting and seeing what other people say about you. Yeah. Autumn (39m 6s): So I have a question here at the end of my list. Uh, but before I asked that question, is there anything else that ties in with Author Author branding that we have missed or I have missed your Autumn in my list. I don't think so. I just want to tell you, let people know that just because you have a brand and maybe have a color scheme, that doesn't mean like all your book covers are going to look alike or things like that. You can obviously use a logo or a series logo, that's all fine, but you're still going to have a unique covers. Autumn (39m 40s): You're not pigeonholing yourself. You kind of, you know, creating a theme. You're, you are a certain set and you're going to stay within those bounds, but your books themselves or going to speak for themselves and so the covers should speak for themselves. You're still free to be creative and concepts there. It's just that there is a theme underlying neat all you're writing in why you write and sort of who you are and some people I was talking about authentic self earlier in authenticity has been a huge movement even on Instagram that people want to connect to an authentic person and I get a lot of questions on, well, if you're portraying this Brand, that's not really who you are, but it should be a sliver of who you are. Autumn (40m 25s): I've always looked at it like when you're with your mom, your a slightly different person than when we used to do your boss. If you don't play with their siblings versus you know your aunt or uncle there is different. Yeah, it's different versions of you, but you're a brand is still a part of you. It should feel comfortable. You shouldn't be making up something and you should not hate this other brands that you are creating. It should be true to you, but it's just a small, it's just a different aspect. Is the pieces that you put forward and you say, this is who I am as a writer and this is what I stand for. Autumn (40m 59s): Not this is this fake person that I'm pretending to be when I'm writing. No, of course not. Okay, so you ready for a question? Autumn well, we just do the character development Q and a for over an hour or so. I can do it. One more question. Okay. How important is an Author Brand really? Oh, that's a good question. How important is it? I would say if you are going to be a professional author that you are going to do this because you want to make it a that you want to maybe make a living off of it and you're really going to go all in. Autumn (41m 40s): It is integral. If you are just playing around with Writing, it's a hobby and you, you know, you're not really in love with it. It's just something you're trying out. Yeah, it still took it. I would still ask people to take it seriously. I have recently met someone, I was doing some cover work and I was trying to investigate this author and she had no pen names, but almost every single book she had uploaded was linked to a different Amazon author profile. Autumn (42m 10s): Like she created multiple ones and that's just confusing. I I, yeah, it was really, really surprised and it was all just different variations, like a neat her name with a period, her name without a period, her full name or initial knows it was seriously. So I don't do that to take your brand seriously enough that you're like on the same Amazon, Oh, I can't even imagine what her KDP dashboard bustle looked like. Make sure you're on the same dashboard. You've got the same author name a be at least that serious no matter how much of a hobby that you're just doing one book and it's just so you can give it to your nieces and nephews before you die. Autumn (42m 49s): You know it still a legacy. It's still a brand. Take it seriously. Yeah. I think the most common objection that I bumped into when I, when we talk about Author brands is like, well Author or brands are things For last corporation's and we were just authors. We don't, we don't need a brand. And I can sort of understand the thinking behind that argument, but you are still selling products as a, as an author, you know in, in this case we're selling books, but it's a product that we're selling and Jesper (43m 27s): If we then talking about how important is North of Brand really, I mean it's not like it's going to revolutionize your book sales. All of a sudden that you can earn millions because you created this awesome brand as an immediate is great. If you can create an excellent brand but it's not going to earn you're a ton of money that that's not the point. I think that the main point here is that if you buy your branding can get across to somebody when they first come across you on the internet where there is a million of different books available available to them and they come across you and if they almost at a glance can get an impression of, okay, this has a certain, let's say Fantasy feel to it. Jesper (44m 12s): I like the image. Um, maybe there is a dragon crawling between letters or something, I don't know. But you know, it does something that it just leaves a positive impression on the reader's as they just come across you at the first time. I didn't. Of course the idea is that over time it should accumulate so that it brings more and more people in who had an interested in your writing and they'll give you a book, a chance because they lied, lied, like the branding that you have created around it. And they'll give it a chance and then to read your book and some of them will love it and they'll go on to read other books and so forth. Jesper (44m 46s): So it's more like, I probably wouldn't even call it a cornerstone. In your publishing a part of, of your business, Autumn (44m 59s): What is the foundation stone? Yeah. Maybe for this Jesper (45m 5s): It's something like, I would say like you could live without it, but it just makes a difference too. Give a good impression. And when you're running a business like we are when we are Autumn (45m 13s): Authors, why wouldn't you want to leave a good impression? I guess that's, that's the best way I could phrase it. So I think, and I think that it works and to me it's if you as an author, R R taking it serious are maybe you are trying to get into marketing and you just feel a little lost. Creating a brand really helps give you a focus in a theme and a message and suddenly all of those things that you're struggling with and trying to put together and what kind of images and what kind of quotes and what am I talking about. Autumn (45m 44s): You suddenly go, Oh my theme is fast paced Fantasy so I'm going to find action scenes or my theme is really nuanced characters or a romance or emotions. Some of the, you know what scenes and quotes to go get a, you know, what's important to you know, what your next book you are going to make sure it has those, it kinda makes a lot of stuff that are nebulous and you're kind of don't even realize you're struggling with click into place and you're like, ah, this works. This is what I'm going to do. And if so for that reason I would say, you know, you start a brand. Autumn (46m 18s): Just so you can kind of concentrate and figure out some of these little parts of yourself in your marketing, in your, you know, how you, you're reaching the readers you're trying to reach. For Jesper (46m 31s): Yeah. So I think Author branding helps you communicate about yourself and make that personal connection with the readers. And a brand will emerge whether you want it or not. You might as well put yourself in the driving seat there and, uh, decide what your branding will be about. So next Monday we will share 10 things that makes for great hero. So what that should prove. Jesper (47m 2s): Very interesting. Narrator (47m 5s): If you liked what you just heard, there is a few things you can do to support the Am Writing Fantasy podcast. Please tell a fellow Author about the show and visit us at Apple podcast and leave a rating and review. You can also join Autumn and Jesper on patreon.com/am Writing Fantasy for as little as a dollar a month, you'll get awesome rewards and keep the Am Writing Fantasy podcast going. Stay safe out there and see you next Monday.

The Film Room
The Platform

The Film Room

Play Episode Listen Later May 5, 2020 134:29


Back from the Quarantine, Philip and Sacha go all in on this Spanish Netflix hit, the Platform 2019. Buckle up, we don't hold back.

13 O'Clock Podcast
Matinee 82: Vivarium, The Occupant, Dark Light

13 O'Clock Podcast

Play Episode Listen Later Apr 26, 2020


On this 82nd installment of the Matinee, Tom and Jenny are reviewing the amazing scifi/horror film Vivarium, starring Jesse Eisenberg and Imogen Poots; the Spanish Netflix thriller The Occupant (aka Hogar); and the decent Netflix monster movie Dark Light. Audio version: https://ia601505.us.archive.org/31/items/matinee-82-audio/Matinee82_Audio.mp3 Video version: Hey! We’re finally on Instagram! The Faceless Villain: Volume Three is now … Continue reading Matinee 82: Vivarium, The Occupant, Dark Light

Films Are Better Than People

This week, Laurence and Sam review Spanish Netflix parable The Platform and chat about Bloodshot and A Killing of A Sacred Deer.

Cinecism
Episode 20- The Hunt & The Platform (Spoiler-Free)

Cinecism

Play Episode Listen Later Apr 6, 2020 81:36


In this week's episode, hosts Nick Muldoon and Bryan Johnson will discuss a few new political horror movies available at home, including the controversial Red State/Blue State thriller, The Hunt. Then they'll discuss the Spanish Netflix class horror of The Platform. Plus, we discuss some of our favorite single-location films and much much more.

You Liked That?
#11: Jack Talks About “The Platform” (Way Better In Spanish)

You Liked That?

Play Episode Listen Later Mar 28, 2020 15:48


Here's Jacks first (third) go at a solo ep, talking about the new Spanish Netflix film THE PLATFORM. It goes about as well as you'd expect. Follow us on our socials on Instagram @youlikedthatpodcast and Facebook Find us on: Anchor: https://anchor.fm/youlikedthat Spotify: https://open.spotify.com/show/6y2NXbelGOVKYMSdskM6zd Apple Podcasts: https://podcasts.apple.com/us/podcast/you-liked-that/id1497776503?uo=4 Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xMjZhYzdmYy9wb2RjYXN0L3Jzcw== And all other places you get your Podcast pleasure! Follow our personal accounts on Instagram @adamsanchors and @jackielegs93 Any and all business inquiries please email youlikedthatpodcast@gmail.com

The Looking Forward Podcast
Ep 56: Our Values will Sustain Us

The Looking Forward Podcast

Play Episode Listen Later Mar 25, 2020 64:08


As the pandemic rises, government must make decisions based on uncertainty. What trade-offs are we making and what values are defining these trade-offs? (2:00-22:20) It's the 'short sharp shock' model of shutdown versus the 'flatten the curve' approach, which should guide Australian policy? (22:20-34:44) The pandemic has put extreme pressure on job loss and the economy, how are governments all over the world responding and what are the long term consequences? (34:44-50:30) Your hosts, Scott Hargreaves and Dr Chris Berg are joined by the IPA's Andrew Bushnell to answer these questions and dive into their culture picks including the film John Wick 3, the new Spanish Netflix movie The Platform and Michael Petroni's film The Messiah. (50:30-1:04:08)   Show Notes Stop with the fatalism: Don't flatten it, Crush The Curve on Coronavirus; JoNova http://joannenova.com.au/2020/03/stop-with-the-fatalism-dont-flatten-it-crush-the-curve-on-coronavirus/     Culture Picks John Wick 3; Chad Stahelski https://www.imdb.com/title/tt6146586/   Messiah; Michael Petroni https://www.imdb.com/title/tt7671598/?ref_=fn_al_tt_1   The Platform; Galder Gaztelu-Urrutia https://www.imdb.com/title/tt8228288/

Revolution and Ideology
Netflix’s “The Platform” – An Analysis

Revolution and Ideology

Play Episode Listen Later Mar 21, 2020 85:58


We analyze the themes in the Spanish Netflix film "The Platform" (El Hoyo).

Clark Film
The Rhythm Section Review, The Plot Against America Trailer & Wonder Woman

Clark Film

Play Episode Listen Later Jan 31, 2020 29:38


Fun movie, awful title!   (1:20) What I’ve Been Watching Star Trek: The Next Generation 501-509 Wonder Woman 114 (5:01) News The Jesus Rolls teaser Lethal Weapon 5 The Crown news Owen Wilson in Loki The Plot Against America trailer (17:33) The Rhythm Section Review Post Show- new Spanish Netflix originals

Chix, Flix And No Chill
Ep 17: The One About Money Heist

Chix, Flix And No Chill

Play Episode Listen Later Aug 12, 2019 37:20


This week Vee is Africa (@my_dessert_spoon) and Tammy is Shanghai (@thatgirltammy_) as they discuss the Spanish Netflix series Money Heist (La casa de papel) and the Professor having BDE. Let us know if you would like to hear part 2 of the Money Heist discussion by commenting 'MORE' on our Instagram posts. Money Heist is available to stream on Netflix. Join in the conversation on Instagram and Twitter by using #chixflixandnochill or you can slide into our DMs with a voice note @chixflixandnochill. We also like emails to hear what you think about us, our views and to share your opinion on the episode the email address is chixflixandnochill@gmail.com Hosts: Vee - @my_dessert_spoon and Tammy - @thatgirltammy_ This episode was sponsored by: My Dessert Spoon, leading handmade desserts, cakes, and condiments - www.mydessertspoon.com BQLondon, specialists in plant-based skincare specially formulated for sensitive skin - www.bqlondon.co.uk --- Send in a voice message: https://anchor.fm/chixflixandnochill/message

Comedy Pop-Up Podcast
Ep 72: Fabrizio Copano

Comedy Pop-Up Podcast

Play Episode Listen Later May 13, 2019 39:43


On this episode of the Comedy Pop Up Podcast, host Sean Grant welcomes Fabrizio Copano to talk about his multilingual comedy show, his Spanish Netflix special, and his adjustment to Los Angeles.Video Versions of the podcast available at https://tinyurl.com/y4eb3f99https://www.instagram.com/comedypopuphttps://www.instagram.com/cpupodcasts for more information about upcoming shows and our podcast network. www.ComedyPopUpLA.comFacebook: https://www.facebook.com/ComedyPopUpLA/WANT TO ASK COMEDY POP-UP A QUESTION/SHARE A STORY/LEAVE A COMMENT? Send an email to: comedypopup@gmail.com

Comedy Pop-Up Podcast
Ep 72: Fabrizio Copano

Comedy Pop-Up Podcast

Play Episode Listen Later May 13, 2019 39:43


On this episode of the Comedy Pop Up Podcast, host Sean Grant welcomes Fabrizio Copano to talk about his multilingual comedy show, his Spanish Netflix special, and his adjustment to Los Angeles.Video Versions of the podcast available at https://tinyurl.com/y4eb3f99https://www.instagram.com/comedypopuphttps://www.instagram.com/cpupodcasts for more information about upcoming shows and our podcast network. www.ComedyPopUpLA.comFacebook: https://www.facebook.com/ComedyPopUpLA/WANT TO ASK COMEDY POP-UP A QUESTION/SHARE A STORY/LEAVE A COMMENT? Send an email to: comedypopup@gmail.com

Harper Bliss & Her Mrs
#17: Harper Was 95% Right

Harper Bliss & Her Mrs

Play Episode Listen Later Oct 31, 2018 20:25


We're back after a couple of weeks off, because we moved and were without internet in the new house for more than a week! In this episode we discuss the relaxation that came with the disconnection, as well as the village reunion Harper went to, which led to a Sunday of bingeing Spanish Netflix show Elite. We also settle the Christine & The Queens related bet we made in the last episode. Tune in again next week for a new episode of Harper Bliss & Her Mrs.   Get in touch with us with your questions, comments or suggested topics at harperblissandhermrs@gmail.com.  For more on Harper Bliss visit www.harperbliss.com To get a weekly newsletter with discounted lesbian books sign up HERE.

elite spanish netflix
Crown On
Nuestra Belleza Latina special edition week with Guest: Juan Carlos Collazo

Crown On

Play Episode Listen Later Oct 18, 2018 9:05


Nuestra Belleza Latina fashion runways are like no other. This week the theme of the runways was the Spanish Netflix series, Velvet and While being backstage Aleyda was able to speak to the man behind the beautiful fashion in this past week’s gala. Puerto Rican fashion stylist Juan Carlos Collazo talks about the inspiration behind this gala as well as the challenges he faced dealing with woman of all sizes. He also talks about his future projects in the fashion world. Join this special edition week of Crown On!Don’t miss any of the episodes by subscribing to Crown On through Apple Podcast, Google Podcast, Spotify, Revolver.com or your favorite platform. If you like what you hear we would love for you to let us know by rating us on Apple Podcast and sending your comments. Audio Engineer/Post Editor: Andy Stermer (Chaliwa Music & Sound)Facebook: @AleydaOrtiz @VanessaDeRoide Instagram: @AleydaOrtiz @VanessaDeRoide Facebook: juancarloscollazo Instagram: juancaloscollazocouturierSpecial Courtesy to:Vanessa’s Hair stylists: Julian Hair Studios, Makeup: Juan Carlos Sousa, Vestimenta: My Bel Boutique Aleyda’s Stylist: Jonathan Estrada, Designer: Valdy, Hair & Make Up: Eliezer

Movie Zealots
Flash Reviews: Veronica, Love Simon, Pacific Rim: Uprising and A Wrinkle in Time

Movie Zealots

Play Episode Listen Later Dec 31, 1969 42:52


Episode 29 Notes Join Tom, Joe and Paul as they do flash reviews for the following movies. Veronica, the Spanish Netflix released movie starring Sandra Escacena and Bruna Gonzalez. Love, Simon, the March 16, 2018 coming-of-age story starring Nick Robinson, Jennifer Garner and Josh Duhamel. Pacific Rim: Uprising, the March 23, 2018 sequel starring John Boyega, Scott Eastwood and Cailee Spaeny. A Wrinkle in Time, the March 9, 2018 Disney movie starring Storm Reid, Oprah Winfrey and Reese Witherspoon. They also briefly go off topic to discuss Sharknado 6, Netflix's The Push and Jessica Jones Season 2. A "good" round of "Alexa Quote of the Show" is played as well. Scores coming into this episode are: Joe (53 pts) and Paul (50 pts). Play along and see how you stack up! Rating System (highest to lowest): Opening Weekend | 1st Run | 2nd Run | Stream | Cable TV | Don't Watch Email us moviezealotspodcast@gmail.com. Support Movie Zealots by donating to the tip jar: https://tips.pinecast.com/jar/movie-zealots Find out more on the Movie Zealots website.