Welcome to Cycle Breakers & Money Makers - a podcast for daughters of immigrants and WOC who are breaking cycles in their family by going places no one before them has gone. Join me, Mariela De La Mora, as we dive deep into what our community needs to break free from operating in survival mode, to lead with confidence and make more money doing it. Each week, we will dive into business, mindset and leadership coaching that is focused on the lived experiences of First Gen. Because let's be real - daughters of immigrants need to be coached differently. As the eldest daughter of immigrants, I have personally broken cycles and helped over 100 women do the same. I left a 16 year career as a Marketing Executive where I was the only WOC in the space, to now coaching 6-7 figure CEOs and high ranking women at organizations like Google, Microsoft and the United Nations. Using the tools I teach, I've since built close to a million-dollar business as a single mom. What would the world be like if more First Gen women lived life at the top of Maslows hierarchy of needs? With each episode, I hope to move closer to that reality. We’ll cover topics that will help you become an unstoppable, badass, money-making leader who knows her worth and has the receipts to show for it.
Mariela De La Mora | Leadership and Business Coach for Women of Color
Sometimes you're not not trying… you're just not solving the right problem.In this solo episode, I talk about what to do when you feel like you've been doing “all the things” in your business but it's still not working. You'll hear me share a voice-note-born analogy (yes, this one's about plants
Let's be real: we're under Trump again.We're over a year into witnessing a genocide in Palestine.And between layoffs, ICE raids, and DEI being gutted—so many of us are navigating business while grieving, angry, and uncertain about what's next.If you're asking yourself:“What's actually worth my time, energy, and money?”This episode is for you.I recorded this on day 3 of a sick kid at home while reflecting on what I'd do differently (and the same) if I were restarting my business in 2025.Because while the world has changed, business hasn't stopped. It's just asking more of us—especially those of us with marginalized identities.Inside the episode:✔️ What I'd double down on from when I started my brand in 2019✔️ Mistakes I made and what I'd shift if I were starting over✔️ Why people are slower to invest (but still buying)✔️ How to lead authentically in heavy times✔️ What's actually working in mentorship and visibilityThis isn't a “just post through it” pep talk.It's an honest look at what it means to grow with intention and strategy—without bypassing what's real.
How I Landed a Forbes Feature (Without PR Connections) & How You Can TooGetting featured in Forbes, or any major media platform, isn't just for multimillionaires or people with PR teams. You already have everything you need to be seen as a thought leader—right now.You don't need media features to be credible. But let's be real—representation matters. When our communities see us sharing our expertise in spaces that weren't built for us, it changes the game. It means something.So why not you?I promise you, the voices you hear most often in the media are not necessarily the smartest ones. If you're a marginalized person, chances are you had to be overqualified to get to where you are. You already have more than what it takes.And the benefits of being featured? Third-party credibility, backlinks to your website, and elevated trust in your brand.In this episode, I'm breaking down:✔️ The exact pitch I sent that landed me a Forbes feature out of 33 applicants ✔️ How I used Instagram to put my name top of mind for the journalist ✔️ Lessons from my startup days that helped me get featured in Marie Claire ✔️ The biggest mistakes people make when pitching the media (and what to do instead) ✔️ Why your personal story is your most valuable PR asset—and how to position it so journalists want to feature you ✔️ Actionable steps you can take today to increase your visibility and attract media featuresIf you've ever wanted to get featured in media, land speaking opportunities, or position yourself as a thought leader—without spending thousands on PR agencies—this episode will give you the exact steps to make it happen.Because when we learn how to create our own opportunities, we reclaim our power.And if you're ready to refine your thought leadership, attract more visibility, and get featured in the spaces that elevate your brand, we can work on this together.My month-to-month Telegram coaching for $700 is the best way to get hands-on support with your messaging, PR strategy, and demand-building. Send me a DM on Instagram at mariela.delamora learn more!
A six-figure launch doesn't just drop out of the sky.It takes hard work, smart decision-making, and the willingness to actually solve for the problems you've faced before—rather than repeat them.I spent six months preparing for this launch, taking everything I learned from my hardest year in business and fixing each piece without ego. I busted my ass, but I was also precise and intentional about my energy. I planned for having C minus capacity as I recovered from burnout while still creating a six-figure launch of my mastermind, Reclamation.Because doing less doesn't mean not working hard. It means working even harder at the things that actually matter—and knowing exactly why you're doing what you're doing.In this episode, I break down: ✔️ The strategic shifts that made this six-figure launch feel lighter and more sustainable ✔️ The difference between repeating problems and actually solving them ✔️ Why I treated burnout like an injury and designed my business accordingly ✔️ The power of energy precision—and how I worked with my capacity and my strengths, not against them ✔️ The real, unglamorous work behind a high-revenue launchIf you've ever questioned whether it's possible to scale without overextending yourself, this episode is proof that it is—as long as you know what to focus on.I can help. Work with me now in private coaching, or join the waitlist for Reclamation - doors open again in September. Visit my website www.marieladelamora.com.
In this episode, Mariela De La Mora shares invaluable insights on building a business that aligns with your personal values and strengths, particularly for women of color navigating entrepreneurship. She dives deep into thought leadership, marketing misconceptions, and the role of visibility in creating a sustainable business—without burnout.Through powerful personal anecdotes and client success stories, Mariela highlights how authenticity and storytelling can build trust and demand in the marketplace. She also explores how to adapt business models, leverage personal strengths for marketing, and build a personal brand that extends beyond social media.This conversation is a must-listen for entrepreneurs who want to create a business that supports their life, family, and personal fulfillment, while fostering a strong community of support.Mariela also highlights the Reclamation program, designed to help women navigate their entrepreneurial journeys while fostering a supportive environment of like-minded leaders and changemakers.
The fastest way to growth actually requires you to remove what's weighing you down and doing LESS before you do MORE.In my client Carmen's case, she came into Reclamation thinking she wanted to scale her group program because that's the primary example of success she saw. But in the program, she realized there were much easier, more profitable opportunities knocking at her door.In fact, Carmen wasn't even looking for a mastermind when she heard me speak on a podcast. But within 24 hours, she already knew she was joining Reclamation—before we even got on a call. That's how thought leadership pre-sells your offers. When your message is strong, your ideal clients know they belong in your space before you ever speak to them.Carmen Aceves-Iñiguez is a Queer first-gen Xicana, licensed psychotherapist, Certified Leadership Coach, systems change strategist, consultant and a mom of two.Inside the mastermind, she realized her biggest opportunities were in B2B coaching and consulting—built on relationships and referrals—which was the real key to growing sustainably and being present with her wife and kids.By letting go of her group program and deprioritizing marketing strategies she didn't need, Carmen was able to:✔️ Shift her focus to B2B coaching & consulting while balancing her therapy caseload✔️ Book out her 1:1 coaching and grow her six-figure business by 45%✔️ Hit a $75K August without constantly selling✔️ Make "Delulu mindset" permanent by trusting her demand instead of forcing strategies that weren't alignedIf you've ever questioned whether you need to do more—or simply realign with the demand that already exists—this episode is for you.Doors to Reclamation open Feb 18th!Join my free webinar to learn how to Book Out Without Burnout Through Thought Leadership while creating space for family, travel, and sabbaticals.
"With Trump already reinstating mass deportation, defunding DEI, and fueling anti-immigrant rhetoric, how do we advocate for our communities, serve our people AND fight for change—without burning ourselves out in the process?In this powerful episode, I sit down with my Reclamation Mastermind client, Carmen Aceves Iñiguez—a licensed psychotherapist, certified leadership coach, and systems change strategist—who has spent over 30 years working across movements for immigrant rights, labor justice, LGBTQ advocacy, and leadership development.As a queer first-gen Xicana, Carmen's work bridges therapy, coaching, and organizational strategy to help individuals and teams create change from the inside out.Together, we tackle:-
This is the most personal and unfiltered episode I've ever recorded. No notes. No outline. Just me, sharing the truth about the last six months of my life and business.I had my biggest launch ever—$176K. My mastermind filled with 19 incredible clients. On paper, I had “arrived.” So why did I feel like I was drowning?This episode is about:✔️ The ADHD burnout I didn't see coming and how it hit me after scaling my business✔️ Why success actually triggered more fear and pressure, not confidence✔️ How I learned to slow down without self-sabotaging my revenue✔️ The identity crisis of a first-gen daughter who built everything from scratch✔️ Motherhood, emotional labor, and why I finally let myself rest✔️ The moment I realized my daughter needed me more than my business didI'm bringing you behind the scenes of my hardest season in business yet, and how I'm emerging from it with more clarity, trust, and alignment.If you've ever felt the weight of your own success, struggled to slow down, or you're questioning how to sustain your business in a way that truly supports you—you're not alone.This conversation is proof that growth doesn't have to come at the cost of your well-being.Inside Reclamation, we build businesses that support our lives, not consume them. And if you're ready to step into thought leadership, refine your strategy, and create more spacious success, I'd love to invite you to my free webinar:
When my client Kierra joined Reclamation, she was exhausted from trying to fit into traditional coaching spaces that didn't understand her business model as a marketing agency owner. Despite her years of marketing experience, she found herself questioning everything — frustrated by declining sales, messaging that wasn't landing, and an offer that wasn't converting. But she turned it all around inside the program.In this episode, Kierra shares her unfiltered journey inside Reclamation, including:
If you've ever joined a coaching program hoping to borrow your coach's strategy—only to feel frustrated when it didn't work for you—this episode is for you. I'm joined by my Reclamation client Kierra Conover, who breaks down the biggest misconceptions about marketing strategy, why cookie-cutter approaches fail, and how true strategy should be a byproduct of your own business data—not someone else's success formula.Kierra is the founder of KLC the Studio, a boutique marketing agency that helps service providers, coaches, and product brands sell their offers with data-backed messaging. With over seven years of experience leading billion-dollar campaigns for brands like Banana Republic and The Gap, managing campaigns featuring Gwyneth Paltrow and Kanye West, Kierra knows firsthand why so many marketing strategies feel clunky—and why strategy should actually bring you peace.Kierra also shares her journey from corporate marketing to entrepreneurship and how she overcame systemic challenges as a black woman in the fashion industry. From merchandising Safeway's holiday displays with her mom (when she was a kid) to managing campaigns for celebrities, she's had an eye for branding since the start.In this episode, we break down:
Private coaching is now open, with expanded options from 3-6 months: Apply here to schedule your call.In this episode, I'm joined by my private client Natalia López-Thismón. Trigger warning for those of you who have experienced emotional abuse either in a relationship or have experienced religious trauma.Natalia is a life coach, women's circle, and rites of passage facilitator dedicated to helping Latinas who feel stuck in lives they don't want regain the radical self-trust to rewrite their stories, by developing the skill of self trust.Her journey with self-care began during her divorce in 2015 when she discovered the power of caring for herself—a practice she had rarely seen modeled by the women around her due to cultural norms that discourage women from prioritizing their own needs. As the eldest daughter in a Puerto Rican and Venezuelan family, Natalia is committed to breaking this cycle and creating new narratives for herself and others. She views self-care as a radical act of healing and the first step toward developing self trust.In this episode, Natalia shares her personal story of navigating a strict upbringing, how Marianismo impacts women's self trust, leaving an abusive marriage and ultimately her church.And it all started with self care, which allowed Natalia to develop the self trust needed to rewrite her story one decision at a time - a process she now walks her clients through.But we're not talking bubble baths and massages. Natalia illustrates how self-care is more about taking care of yourself starting from your most basic needs vs the commercialized version we often get sold.Get in touch with Natalia:Download the Self Care Menu + Self Care to Self Trust email seriesInstagramTikTokEpisode takeawaysCultural expectations can heavily influence identity.Marianismo promotes self-sacrifice at the expense of women's self trustHow and when religious conditioning can create barriers to self-trust.Leaving an abusive relationship was easier once self care rewired Natalia to trust herselfSelf-care leads to increased self-trust.Small promises to yourself build self-trust.Self-care is a revolutionary act of healing.Self-care is not about luxury and buying thingsChapters03:00: Cultural Expectations and Marianismo06:05: The Impact of Religion on Identity11:59: The Turning Point: Leaving an Abusive Marriage20:57: Building Confidence Through Self-Care32:21: The Connection Between Self-Care and Self-Trust41:44: Introducing the Self-Care Menu Tool52:24: Self-Care as a Revolutionary Act
This year has been hard for a lot of businesses. Whether it's financially, emotionally, business model wise, etc., hitting a rough patch in business feels high stakes - because it is. So how do you problem solve when your nervous system is going into fight, flight, or freeze? Sometimes, our emotions make us believe we don't already have the answers to our problem. But that's not actually true. Problem solving and decision making are leadership skills that you can get coached on. With 15 sun skills, they are the top 2 EQ skills that come up with my clients. So today, I'm going through 6 steps to problem solve when things aren't going your way in business. Here's a quick sneak peak:1. Identify the circumstance or thing you are struggling withRemember, you can solve for facts, not thoughts. So be careful how you're framing this!2.Identify the emotion you have towards it. Let it be okay that it's there.3.Ask yourself: what's the real problem: is there actually a problem to solve or just a feeling to feel? 4.Neutralize the problem5. Put all of your options on the table, even if you don't like them.If you've decided there's a PROBLEM to solve not just a feeling to feel you HAVE to do something different. Or, make peace with the problem being there.6.Just get into MOTIONFinding your way out of the fog doesn't happen when you stand still, you have to walk aroundTune into this episode if you're feeling a bit discouraged in your life and business lately. I think you'll feel a renewed sense of possibility and movement after listening! Connect with me: InstagramWebsiteLinkedIn
Have you ever felt like you're trying to convince people that your offers are "worth it"? Well, the problem is probably not your offers, it's your messaging. You know the power of the transformation you provide for clients! So together, let's lock down marketing that helps you skip right past price objections and unaligned clients. In today's episode, I want to give you the tools you need to attract totally aligned clients through your messaging. Imagine you're on stage and you have people sitting in the front row, all eyes on you. But you also have others sitting in the middle talking to each other, going to get popcorn, standing by the wall chatting, and you've even got people who haven't entered the theater at all. Ask yourself: who are you talking to? Are you going to expend all your energy trying to reach the people at the popcorn stand? Or will you opt to speak to the people that are already listening? If you decide you're ready to talk to directly to the people in the front row, this episode is for you. Because at the end of the day, getting specific about who you help will make it possible for you to make a bigger impact. And getting intentional about how you speak to them will make it easier to call them into your space. Here's 5 ways to attract higher level clients and opportunities: Imagine your best clients when you write and when you make decisions in your business.Think of the most sophisticated problems you solve and who has themWatch your tone. Speak to them with respect in your marketing.You HAVE to start do more than centering your own success story in your marketing.More thought leadership and context. Less right vs wrong.And bonus points for using your thought leadership to gain Third Party Credibility! Connect with me: InstagramWebsiteLinkedIn
If you're going to land speaking opportunities (using the tips from my episode #50), you're going to have to get comfortable being visible. And here's the thing: Women of Color don't have an ability problem, they have a visibility problem. Think about it, who do you usually see portraying the CEOs of companies on screen? Usually, a white man. Sometimes a white woman. Visibility is often needed to make more money. And I want to be really intentional about not making a systemic issue a mindset issue. Let's be clear: Visibility is hard because of oppression, note because it's a personality trait. Even my super successful ex corporate women who climbed the ladder are not immune to this. I coach women who are Directors at Google, who have been SVPs, who worked for the United Nations. And across the board, visibility is hard for us. Being seen can feel unsafe because we've been overly criticized for out natural way of being and had unforgiving standards put on us growing up. So here's 7 steps to make visibility easier: Acknowledge the emotion.Validate why it's hard.Ask LESS of the thing you're doing. What do I need in order to increase my capacity to do this?Rank visibility in terms of what you have the capacity for. Embrace it as a journey vs destination.Tune in to episode 51 for the why and how behind each of these steps! Connect with me: WebsiteLinkedinInstagram
Today's topic is inspired by the celebration of two major things: Hispanic Heritage Month and reaching episode 50 of Cycle Breakers and Money Makers! I know that Hispanic Heritage Month brings a lot of opportunity for speaking engagements, if you know how to play your cards right. So in today's episode, I'm breaking down how to be approached to speak in the next 30 days without having to individually pitch yourself. We'll start with how to find aligned opportunities in the first place. Because here's the thing: right now, a lot of the public calls for speakers are nothing but engagement bait. So how can you move with intention so you know you're not wasting your time? Then, I'll lay out a step by step process for actually landing the speaking engagements that will move the needle for your career. A lot of people pitching with good intentions are falling flat and losing opportunities because they're missing crucial steps. So by the end of this episode, I want you to feel totally prepared to go out there and land real opportunities that actually ALIGN with your values and your ideal audience. Because I don't believe that just ANY visibility is good visibility.In this episode, I'm chatting about: The 3 speaking topics + 3 teaching topics to come prepared to pitch How to avoid engagement bait and find the right opportunities Creating an "I Help" statement for you as a speaker What to do once you actually land a gigConnect with me: Instagram LinkedinWebsite
I made my first half a million without formulaic strategies that we're constantly told we "need" to make money. My posts didn't have call to actions and my website didn't feature my offers. So how did I do it? That's what we're digging into today. I literally had friends asking me "Mariela, how are you selling out? I feel like I never see you selling." Here's the thing: when we get so caught up in templates and strategies, we can forget the power of storytelling, simplicity, and authenticity in business.I turned my sales call notes that were living in a Google doc into a whole coaching program outline. It starts with the power of attention. This google doc eventually allowed me to support a five figure offer and stay booked out 3-4months ahead of time! Some of the bells and whistles that are touted as "non-negotiables" are actually more like the cherry on top. Your business can thrive before you have the professional branding, omni-channel marketing, and a full team. Here are the things that were actually non-negotiable for me to create 80K in two months before: Thought leadership and speaking to a true gap.I led with my stories and repeated them often.I let myself be human > expert. Instead of repeating a promise over and over, I spoke to one person one problem, and one person one possibility at a time.Possibility aware vs problem aware. I taught them how to show up to the decision of working with me.Connect with me: InstagramLinkedinWebsite
Ready for a free coaching session? In this episode, take notes while I take you through the visual I use with clients to help them do things that scare them. Sometimes, we get caught in fight, flight, fawn or freeze responses. Especially as entrepreneurs, we're constantly coming up against circumstances that are just...not normal. So, let's pretend you've just been invited to do a TedTalk style speech for a very well-known vitamin brand. I use this an example because this is currently happening in Reclamation right now. We've also had people land actual TedTalks and have used this process with them as well.Tons of thoughts might be coming up. Things like - What if they say my price is too much? What if I mess up? What if they don't like me? Do I actually have time for this? And on, and on. So..how can you get out of these thought spirals and actually move towards something that scares you? The answer is: Get in touch with what I call your Internal Boardroom. This is an introduction to parts work - a key focus in therapy and business/life coaching. It's kind of like the movie Inside Out. By the end of this episode, you're going to have the tools you need to understand yourself on a deeper level. And when you understand yourself, you can work with all of your inner voices to get out of trauma responses that might be holding you back. In this episode, we're chatting about: What is Parts Work? Defining the parts of yourself: The Inner Child The Higher Self The Role Self Mine are characterized as: Clipboard Mariela Publicist Mariela An exercise to work with the different parts of yourself How to determine which part is holding the mic in the Boardroom meetingConnect with me: InstagramWebsiteLinkedIn
Don't bypass your natural gifts. As daughters of immigrants, it can feel more natural to recognize and focus on our flaws. For me, it's so easy to recognize these core strengths in my friends. But when it comes to me, sometimes I need a reminder.So I wanted to take some time to remind you of your strengths. Even if I don't know you, I know the experience of daughters of immigrants. I actually recorded this episode while on vacation in Puerto Vallarta with four close friends. I always love reconnecting with these friends and sharing stories because it reminds me of how connected we really are as daughters of immigrants. Not only am I highlighting the natural strengths of daughters of immigrants, I'm also giving actionable tips to put these strengths to good use. Because for every strength comes an equal and opposite achilles heel. With intentionality and awareness, we can make sure that all of our strengths serve us instead of make life and business harder. Here are the 5 natural strengths we'll be digging into: You're highly emotionally intelligent You are HIGHLY influential if you allow yourself to be. Tune in to hear how you can hone this. You know how to make the most of any resource you have (space, time, money, support system)You're probably overdelivering in so many aspects of your life and you're not giving yourself credit for it. You can access more fluidity than most people You're part of multiple worlds. Because of that, you naturally know how to see other people's point of view. This is GREAT for marketing. You care DEEPLYBecause you have had a higher level of responsibility than most people from a young age, you're naturally inclined to take care. And if you truly care, it's impossible to fail. You're resilientWe have the most incredible stories. We just have to learn how to tell them. Connect with me: InstagramWebsiteLinkedIn
When you're building a legacy, you will inevitably come up against push back from loved ones, especially if you're First Gen. Today's guest, Maya Elious, is taking us behind the scenes on her journey of building a 7 figure business as a daughter of immigrants.A major takeaway? Sometimes entrepreneurship as a daughter of immigrants means that you have to get really comfortable making decisions that your loved ones can't understand until they can see it in retrospect. Maya Elious is an award-winning business coach and personal branding strategist. She is the CEO of Built To Impact, a coaching and consulting company that teaches overlooked experts how to build a profitable online business in their zone of genius.Her biggest piece of advice for her younger self that was still holding out for approval? "Drop out sooner." At 23, she left college because she knew she had unlocked a real opportunity with her business. Did she initially get the support she hoped for from her family? Absolutely not. Was it ultimately worth it? Absolutely. I'm excited for you to hear all about Maya's journey - from making $35-$60 per client each month as an 18-year old to hitting that million dollar mark many times over and launching multiple brands, we're digging into the mindset that made this possible for her. In this episode, we're chatting about: Redefining success as First GenHow to build a personal brand online without trauma dumping The self-trust required to drop out of college and pursue business full time How Maya has been able to navigate increased visibility without self-sabotagingScaling your business from the six-figure mark to millions Connect with Maya: Build Your Brand ChecklistWebsiteListen to Work Hard Live SoftConnect with me: WebsiteInstagramLinkedin
This episode is the heart and soul of what I do and why my business exists, which is to solve a huge gap in the mentorship and coaching space, for daughters of immigrants specifically.I was able to see this gap because I experienced it firsthand. I achieved it all in school, college and corporate. But when I started my business back in 2019, entrepreneurship required me to unlearn a lot my belief systems and my Self Concepts that came from being First Gen.At the time I did market research, speaking to dozens of daughters of immigrants and I began seeing the common challenges they experienced behind visibility, self trust, thought leadership and sales.And now after having coached over 100 daughters of immigrants from origin countries all over the world, those approaches are clearer than ever.Today, I'm breaking down the patterns that affect how daughters of immigrants show up in business and leadership, where these patterns comes from, and a new ways of integrating these experiences. That's why daughters of immigrants need to be mentored differently. Certain advice and strategies may be helpful for others, will only further the disconnect between ourselves and our business. Here are a few key issues we face as First Gen leaders : You are still figuring out who you are as an adultFinancial scarcity based on being one generation removed from not having enoughBeing our parents retirement planStanding out was usually met with criticism or punishment so it affects visibility and thought leadershipEmotions were often seen as a bad thing, yet they are REQUIRED of business. Being WILDLY uncomfortable with not being "productive" at all times Growing up too fast = holding yourself to unrealistic expectations nowGrowing up with hypervigilance means you're always looking for signs of danger even when there is none thereIf you resonated with this episode, know that you have a goldmine of gifts at your disposal. But part of your journey as a business owner is unlearning a lot of the survival mode behaviors you still carry as First Gen SO THAT you can make more money, become more visible and own your thought leadership.You are a walking miracle.With that, I invite you to work with me. I have added new ways to work w/ me privately. I have expanded my coaching to span from 3 -6 months so we can deep dive into both your life AND business, and the specific areas keeping you from your next level of growth.Connect with me: Instagram LinkedinWebsite
This episode is for you if you're a parent with a business and feel like NO ONE understands your situation. It's also for you if you're thinking of becoming a parent and wondering how you can do both.Folks often tell me “I don't know how you do it” and that they could never be a single parent. But when the outcome has already decided, you start moving making decisions accordingly.The same can go for any goal that feels like “Oh, I could never do that.” In so many ways, being a single parent has blown the lid off what I think is possible. And I think we forget that sometimes...that we've done harder things than the thing we think isn't possible.Being a parent can be lonely. It can be overwhelming. You compare your freedom to those of people without kids. But I wouldn't change it for anything in the world.So here are 7 lessons I've learned growing my business as a single parent: 1. How you manage your energy matters more than time.2. You're modeling something that changes the way they see their own options. 3. You become someone who can roll with the punches and handle things not going according to plan.4. You have to become an expert at simplifying and getting the minimum viable output out the door.5. You need to focus on profit more and protect it.6. You rise to the requirements even if you think you can't. 7. You will have SO MUCH more compassion for yourselfAnd remember if you're a parent, you've done more by 9am than most people, so you are doing better than you think. Keeping little humans alive and happy and healthy is a miracle you create every day - even on your bad days. If you can do that, you can absolutely do anything.Connect with me: InstagramLinkedinWebsite
Self-trust changed my life and has defined my career and business strategies. Today, I'm sharing 3 ways to double your demand using self-trust. You'll walk away with an action plan to operate from your own center instead of outsourcing your self trust to other people. Sometimes it's the simplest things that are the most profound. The thing that feels unbelievably easy to you is the thing you can charge the most for. The marketing tactic that feels as natural as breathing is what will bring in the most clients. If we just have a framework to continually call ourselves home to our own compass, we'll stop being rerouted by other people's maps. The three strategies we'll be covering to double your demand: #1: Get clear on your thought leadership and the unmet need that you serve in the market. Your thought leadership is your response to the unmet need or gap that you serve. Once you're clear on your thought leadership, you understand that it's actually a good thing that you feel like you're the only one saying what you're saying. #2: Embody your expert identity We often discount our own expertise. And that trickles down to negatively effect everything else. We'll be covering how exactly you can take stock of things like client results, past experience, and more to build up this trust. #3: Lead with your gifts And in order to lead with your gifts, you have to understand what those gifts are. So we'll be covering the process of a transferrable skills audit and my signature belief bookmarking process. Both of these frameworks will help you in all three areas. Connect with me: WebsiteInstagram Linkedin
Today's guest hit her biggest quarter in three years while embracing the art of celebration again in Reclamation. Betty Chan is an authenticity coach who guides code switchers to confidently embrace who they are by shedding their armor. At the core of her approach is the concept of Kintsugi. Kintsugi is the Japanese art of repairing broken pottery by mending the areas of breakage with urushi lacquer dusted or mixed with powdered gold, silver, or platinum. This art reminds us not to abandon parts of ourselves when things fall apart, but to mend them back together with the light of experience. Earlier this year, Betty brought her excitement about a few new leads to the Reclamation community. For a variety of reasons, some of those leads fell through and Betty brought her disappointment to the group. By working through this in community and re-grounding into the understanding that every little step should call for celebration, Betty locked in an incredibly successful quarter. In this episode, we're chatting about: What happened during Betty's record breaking quarter Betty's journey to coaching The power of celebrating micro moments The strength of leading with gentlenessConnect with Betty: WebsiteLinkedinInstagramYoutubeCheck out her other podcast interviewsConnect with me: Instagram LinkedinWebsite
No cookie cutter strategy that's handed down to you by someone else is going to get you to your goal as fast as the strategy you trust yourself to implement wholeheartedly. The process of building up your self-trust works because it gives you the confidence to understand why you're doing what you're doing. After listening to this episode and diving deeper in the Self-Trust Workshop, you'll have answers when your self-doubt starts to talk. This process also allows you to work with your natural strengths rather than against them. So today, I'm walking you through strategies to build self-trust in your marketing, expertise, and thought leadership. Every strategy involves gathering evidence so that your future self is taken care of when it comes time to make a decision. To help you trust your marketing, gather evidence of: How people are discovering you What made them reach out in the first place? To help you trust your expertise, do a transferrable skill audit: What is all the lived experience that you're putting to work to solve problems for your clients? What are all of the skills you now have that help you support your clients? To help you trust your thought leadership, ask yourself: What have people quoted you on that is unconventional? If you've already been asked to speak at a podcast or convention, what was the topic? What's something you've been making yourself wrong for because you haven't heard anyone or very many people talk about it? Connect with me: WebsiteInstagram Linkedin
For the first 30 years of my life, I was the last person on Earth I would ever trust. I always looked to other people as a compass, hoping for approval. And this pattern that effects so many of us as daughters of immigrants has repercussions beyond simple insecurity. For me, it manifested into an abusive relationship where I was constantly gaslit for years. So I created a system to prove to myself that I am not crazy. In fact, I'm the MOST trustworthy person in my life and I'm entirely capable of being my own compass to make hard decisions and walk a path none of my friends or family have walked before. Creating a System for Self-Trust Looked Like:Quitting my job to solo travel Moving to London to start a tech company Getting divorced again while I was pregnant and moving back home Making the decision to leave the corporate work force and start a business despite multiple promising job offers Because of this process, I've made almost a million dollars as a single mom, with a business that doesn't look like ANYONE elses. I've been on 30 podcasts without pitching and had dozens of speaking engagements without pitching.I'm creating a lane that no one else is in by learning how to trust myself. This is why I am the most qualified person to teach you how to rebuild your relationship with yourself through your business. In this episode, we're chatting about: The story that brought me here - from leaving an abusive relationship to picking up and moving to London How I rebuilt my self trust using a system I now use in my business and with my clients called Belief BookmarkingHow I used the Belief Bookmarking system to bring back self trust when I thought I'd lost it (I wound up making 80k in the last 2 months after having made 70k in the first 10) What those doubled and tripled outcomes and collapsed timelines have looked like for my clientsConnect with me: Website Instagram LinkedinMentioned in this episode:6 Figure Self-Trust Leadership Series
Lack of self trust is one of the most expensive and silent problems affecting women owned businesses, especially if you're a WOC or First Gen. It can even present as something productive! If you're investing in different programs and getting all types of certifications, you might think you're doing all the "right" things. But the fact is, entrepreneurship isn't like any other institution that has set guideposts and accolades to collect along the way. In school, it's really easy to understand if you're doing well or not. In entrepreneurship, no one is here to give you A+...no one except you. A lack of self trust tends to affect 3 main areas: 1. You second guess your marketing2. You underprice or experience imposter syndrome (bc you're undervaluing your expertise and don't fully recognize it), 3. You water down your thought leadershipUntil you fully re-learn the skill of self trust, you will keep trying to outsource it to different programs, coaches and “figures of authority." And while these programs could be providing a life-changing strategy, you won't be able to make the decisions necessary to execute if you're not able to access your own self-trust FIRST. So in today's episode, we're digging into why a lack of self-trust is so common and how it might be showing up in sneaky ways in your business. So if you've been in your head a lot, re-listen to this episode and stay tuned for the rest of the 6 Figure Self Trust three episode series! Connect with me: Instagram LinkedinWebsiteMentioned in this episode:6 Figure Self-Trust Leadership Series
What's the difference between selling to an organization versus individual clients? My Reclamation client Patti Dayleg, exclusively coaches within organizations and May of this year, she already doubled her revenue compared to 2023 through organizational contracts alone.Patti is a Leadership Coach and the CEO of Malaya Solutions. Most recently, she was one of Broadway's first directors of equity, diversity, and inclusion. As the eldest daughter of Filipino immigrants, Patti helps BIPOC-led organizations and coalitions to sustain their movements.Before joining Reclamation, she was pricing below market rate because she was discounting years of experience she didn't see as relevant. Now, surrounded by other women who are working towards similar social justice outcomes, she's doubled her income by embodying the worth her work actually has. Instead of seeing her rate as "just" an hour of her time, she's seeing her work as the whole culmination of her expertise and past experience. Let Patti's story be a catalyst to dream differently. If you don't want to rely on social media to land individual clients, you can have a multiple six figure business that is completely offline and relationship based. She has been able to land contracts by leveraging the relationships and reputation she already has.In this episode, we're chatting about: How she doubled organizational contract revenue over last year, in just the first 5 months of 2024How to leverage your strengths to solve bigger problems for organizations vs individualsHarnessing the network you already have Areas of opportunity that already exist within organizations that you could be solvingHow you can get started working with organizations using your transferrable skills and networkConnect with Patti:LinkedinJoin her weekly email series: A Sunday Kind of LoveConnect with me: LinkedinInstagramWebsite
If you'd rather send a voice memo than a text, this episode is for you. As someone with ADHD, I identify as a verbal processor and tend to shut down when typing emails on a computer.But today's guest, Kirsten Roldan, founder of Million Dollar email, has solved for all the reasons people hate writing email including those who would rather speak than type.Kirsten Roldan is a 7 figure business coach and agency owner who helps people become social media optional with email. She then helps them become CEO optional and scale to 7 figures on part time hours through team, systems and mindset. I've known Kirsten since we were both at our 9-5s back in 2019-2020, and have watched her evolve through every business model she's ever had, only to ultimately come back to email but teaching it in a revolutionary way.I've been a member of Million Dollar CEO since last year and was one of the first people to enroll in Million Dollar Email the first time it launched. In this episode, Kirsten and I reference a conversation we had in 2022 when I knew I no longer wanted my marketing to rely on me showing my face on social media because it isn't sustainable, and how switching to email-first creation is a business model decision.This is especially true if you're a woman of color and rebuilding the safety to be seen, or if you have more bad mental health days than good ones.In today's episode, we're talk about: The 3 forms of writing trauma that we (especially women of color) carry and how it gets in the way of us writing emailsWhy verbal processors have a hard time writing emails Kirsten's framework for starting an email without the writer's block How centering problem awareness leads to more sales What we mean when we say "email is a business model" P.S. Applications are open for 1:1 coaching to begin the week of August 5th.Connect with Kirsten: WebsiteInstagramListen to her podcastConnect with me: LinkedinInstagramWebsite
The thing about being a WOC business owner is that we tend to use our big hearts against ourselves. When all you want to do is serve, it's understandable that you'd put yourself on the back burner. In fact, that tendency is often the first thing that's modeled to us as children. But here's the thing: abandoning our own needs, energetically or monetarily, is a huge disservice to everyone around us. It's the old adage of "put your mask on before putting on your neighbors." For example, if I'm undercharging, I actually can't help people the way I want to because I'm constantly worried about how I'm going to support my daughter. So today, I'm going through the four energy and profit leaks that are most common amongst WOC entrepreneurs. Here's a quick rundown: 1. Juggling too many things before you have the profit and support for it.We all need to be prioritizing profit first. You need demand for ONE offer before the profit can create out of overflow. Spreading yourself too thin from the beginning looks like trying to create an offer for every conceivable buyer. 2. We make things “accessible” before making them sustainable. You can't lift 100 people onto a lifeboat. It costs money to run programs at scale. Profit first, then scale. You can help more people for free through your emails, podcasts, and workshops. But focus on making the result so good that you have less thoughts about the price. If we forget to build the belief that our offers change lives, it's hard to sell a sustainable offer. 3. Tendency to over-index on education and service.I'm seeing WOC teaching and running free workshops with no clear sell and leading free groups. But then they're not building a clear bridge to your offer. Spend more copy “real estate” building a bridge + talking about the offer!4. Discomfort with rest and calendar space.Most of us associate hard work with keeping us safe. This has been true for past generations, and it was even modeled to us through our mothers. But in business, million-dollar thinking occurs in calendar space. If you enjoy this episode, please remember to leave a review and share the show with friends! Connect with me: InstagramLinkedinWebsite
It's not uncommon for service providers to feel left in the dust in the online space. A lot of the prevailing advice service providers hear about increasing income comes down to changing their offer suite. Luckily, that's not the only option and people like Mariana Peña are paving the way. Mariana joined Reclamation in February with the goal of making 30% more than she did in 2023, with the majority coming from new clients. She surpassed her annual goal this month, only 3 months into the mastermind.Mariana Peña is an Instructional Designer and Curriculum Expert. She came into the Reclamation space after (A) having to pause her business to have her second baby and (B) having to start her Instagram account over from scratch after years building her brand. Mariana didn't let the fact that she's a service provider amongst many coaches stop her from asserting herself and gaining undeniable self-trust in Reclamation Mastermind. I also hired Mariana to create my client success roadmaps for Reclamation
On today's bonus episode, Rosa Revuelta is sharing the results she has seen in Reclamation Mastermind! Reclamation Mastermind opens it's doors in May and November! To learn more, visit https://marieladelamora.com/reclamation
If you want to be the creative director of your own business but you DON'T want to be subject to the emotional roller coaster of constantly being wrapped up in your business, this is for you. As a single mom, building a 5 figure offer and learning how to sell it consistently was the key to sustainable entrepreneurship. For many of us WOC business owners, the idea of developing enough trust and demand to sell a 5 figure offer might seem out of reach. But in this workshop, I'm showing you exactly why it's not. Here's the thing: entrepreneurship thrives on privilege. And one thing I know after working with daughters of immigrants for the last few years: someone needs to bridge the gap. Coaching that doesn't account for a lack of privilege is not going to work as well for women of color. Until we, as daughters of immigrants and Women of Color, have self-trust, we will continue to outsource it. And this outsourcing makes the privilege gap wider and wider. But how can we create really solid self-trust? The answer is in community. Here's how Reclamation Mastermind Cultivates Self-Trust: Access to psychological safety through coaching that acknowledges and validates fears Strengths based tools VS. a one size fits all approach Changing your environment to include big dreamers and supporters on every level Decentralized Leadership that doesn't create a hierarchy How to create demand for a five-figure offer: Cultivating psychological safety Identifying an unmet need to support your clients with The Sellable Stories framework Defining your thought leadership Establishing third party credibility Connect with me: InstagramLinkedinWebsite
As a business coach, I still have to actively coach MY brain. So part of my process for doing that is in what I've coined the "Belief Bookmarking" process, which is foundational tool in Reclamation Mastermind.When my self-belief is high, I like to leave evidence for my future self. Because those moments of low belief and not-enoughness are inevitable in business. Growth is not a comfortable process. And of course, I've been getting coached on it and I feel very supported. But part of that support needs to come directly from me! So today, I'm sharing a Belief Bookmarking voice note I left for myself right after my last launch where I was still wrapping my mind around bringing in 17 new clients into Reclamation Mastermind with 100% yeses, amounting to a $176,000 launch.
Are the rooms that you're in demonstrating how big your dreams get to be? If they're not, it might be time to change your environment. So today I've got a very special episode for you!I'm sitting down with a panel of five current clients who are on their second or third round with Reclamation Mastermind. These women are badass leaders in their space who have intentionally carved out space to stay in Reclamation. In talking to them, it's clear that the peer coaching and mutual aid in the mastermind have completely changed the game in their lives and businesses. Today, I'm chatting with: Yuritzy Gomez-Serrano (Somatic Coach, and our Nervous System coach for Reclamation)Michelle Seijas (Leadership coach and speaker)Dani Tan (Leadership & Career coach) Loraine Martinez-Bellamy (Life & Business coach) Rosa Revuelta (Leadership Coach for First Gen & BIPOC) And we're reflecting on what this community has allowed them to see about themselves and their business! In Reclamation, my clients act as each other's mirrors and they are always calling each other out with compassion. But because we've established safety, it's a space to practice everything that feels hard about business.So today we're exploring: How Reclamation helped them make their gifts more public Navigating tough seasons in life as an entrepreneur and how we wade through those waters togetherWhat community looks like in Reclamation MastermindDoors to Reclamation Mastermind open TODAY! Reclamation is THE mastermind for First Gen & WOC who want to book out their offers through thought leadership and create demand for 5 figure offers, while feeling more peaceful and grounded in business.Workshop attendees will get access first, then my email list, then the public. Get ready to apply as soon as doors open, and Receive a Peaceful Quarter Million 90 minute private strategy call with me If you apply by Friday, May 17th.Connect with me: InstagramLinkedinWebsite
Are the rooms that you're in demonstrating how big your dreams get to be? If they're not, it might be time to change your environment. So today I've got a very special episode for you!I'm sitting down with a panel of five current clients who are on their second or third round with Reclamation Mastermind. These women are badass leaders in their space who have intentionally carved out space to stay in Reclamation. In talking to them, it's clear that the peer coaching and mutual aid in the mastermind have completely changed the game in their lives and businesses. Today, I'm chatting with: Yuritzy Gomez-Serrano (Somatic Coach, and our Nervous System coach for Reclamation)Michelle Seijas (Leadership coach and speaker)Dani Tan (Leadership & Career coach) Loraine Martinez-Bellamy (Life & Business coach) Rosa Revuelta (Leadership Coach for First Gen & BIPOC) And we're reflecting on what this community has allowed them to see about themselves and their business! In Reclamation, my clients act as each other's mirrors and they are always calling each other out with compassion. But because we've established safety, it's a space to practice everything that feels hard about business.So today we're exploring: How Reclamation helped them make their gifts more public Navigating tough seasons in life as an entrepreneur and how we wade through those waters togetherWhat community looks like in Reclamation MastermindDoors to Reclamation Mastermind open TODAY! Reclamation is THE mastermind for First Gen & WOC who want to book out their offers through thought leadership and create demand for 5 figure offers, while feeling more peaceful and grounded in business.Workshop attendees will get access first, then my email list, then the public. Get ready to apply as soon as doors open, and Receive a Peaceful Quarter Million 90 minute private strategy call with me If you apply by Friday, May 17th.Connect with me: InstagramLinkedinWebsite
On today's bonus episode, Yuritzy Gomez Serrano is sharing the results she has seen in Reclamation Mastermind! Reclamation Mastermind opens it's doors in May and November! To learn more, visit https://marieladelamora.com/reclamation
When my clients transform, the "why" is not a mystery to me. I've been reverse engineering my client's success to make Reclamation Mastermind more and more valuable. So today, I'm sharing the most important behavioral factors that led successful clients to be booked out, leave unaligned jobs, and double their income. Because business doesn't need to be shrouded in mystery. I've also studied First Gen leaders exclusively for the last almost 5 years. We might think we're alone in the challenges we face, but the more we're in community, the more we understand that we're not so different. Many of us struggle with being visible, fear of rejection and criticism, suppressing our emotions, and hyper-independence. And I've seen these challenges lead to burnout and loneliness. So every time I see a client break out of these patterns, I dive in head first. What were the mindset shifts that led them there? What were the environmental factors that played a part? Who was influencing them? And I'm so excited to dig into that with you today! Today we're going to talk about the identity shifts and behaviors that create big results.Then, on May 15th at my workshop - 5 Steps to Create Trust and Demand From 5 Figure Clients, I am going to talk more about the strategies that can get you to a five figure offer.Here's a peak at the identity shifts I cover in this episode:Safety before strategyReleasing identity from resultsThe importance of studying how your coach thinksDisagree then DO, and come back with dataThink about your clients, even when things are workingTake radical ownership of your resultsAsk for coaching on your resistance vs hiding with itBeing part of a community that is generous, safe and supportiveListen and let me know which one(s) you're taking with you into 2024. Then join me at the "5 Steps to Create Trust and Demand From 5 Figure Clients" workshop, May 15th at 12pm PST/3pm EST. Doors to Reclamation will open during the workshop, and if you schedule your discovery call by Friday, May 17th, you will receive a Peaceful Quarter Million private strategy call with Mariela.REGISTER FOR THE WORKSHOPConnect with me: InstagramLinkedinWebsite
On today's bonus episode, Dani Tan is sharing the results she has seen in Reclamation Mastermind! Reclamation Mastermind opens it's doors in May and November! To learn more, visit https://marieladelamora.com/reclamation
Leaving a Senior-Level career is a whole different ballgame than leaving a job. So much of your identity is wrapped up in what you do. It's not just about the salary. But it's possible to step away from a career and build a business that gives you more peace, more freedom, and more aligned opportunities. My client Dani Tan's story is nothing short of inspiring—she went from being a VP at a top multi-billion dollar retail brand to full-time leadership & career coach and speaker. She's not only booked out and regularly gets flown out for speaking engagements, but she's living her dream of being a digital nomad with her fiancé and is looking forward to solo traveling for 2 months this summer, while her clients are still being served. Would you believe that just a year ago, the idea of going live on Linkedin freaked her out? We're breaking down exactly what made Dani's success in the coaching industry possible. In Reclamation Mastermind, she's taken advantage of the peer accountability and runs head first into discomfort. Dani's journey from private to group coaching within Reclamation Mastermind has been absolutely transformative and I'm so excited for you to hear about it today! In this episode, we're chatting about: - What it means to be "coachable"- Why women of color need to become skilled at networking - The biggest mindset shifts Dani has experienced in Reclamation Mastermind - The transformation Dani has gone through in the past year If you want to grow your business alongside incredible leaders like Dani, be ready to schedule a call with me when the doors to Reclamation Mastermind open on May 15th!In the meantime, join the waitlist by registering for the "5 Steps to 5 Figure Clients" workshop on May 15th, even if you can't make it live. Register here: https://marieladelamora.com/5-figure-clients-workshop Connect with Dani: WebsiteLinkedinConnect with me: WebsiteInstagramLinkedin
On today's bonus episode, Loraine Martinez-Bellamy is sharing the results she has seen in Reclamation Mastermind! Reclamation Mastermind opens its doors in May and November! To learn more visit www.marieladelamora.com/reclamation
You don't have to wait until you have a five figure offer to hone your five figure selling skills. But what do I even mean by five figure selling skills? After going from a six figure salary with a husband and a condo to being pregnant on food stamps, I just remember saying I will never be broke again. That's not always the healthiest declaration as I hold it against myself a lot. But NOTHING has given me more safety than knowing I can sell high ticket without relying on a launch to average multiple five figure months. Five figure selling just means that your potential clients would anticipate a five figure investment based on your thought leadership and your reputation. And this has less to do with having a pretty aesthetic brand (which helps only to magnify what's already working), and more to do with clarity, credibility and trust.In this episode, we're chatting about: What I mean by five figure sellingThe mindset problems that five figure selling helps solveThe increase in demand that is inevitable with five figure selling To learn more about create 5 figure selling as a skill, join me at my workshop, "5 Steps to Creating Trust and Demand from 5 Figure Clients" on Wednesday May 15th - go to my website www.marieladelamora.comConnect with me: InstagramLinkedinWebsite
On today's bonus episode, Michelle Seijas is sharing the results she has seen in Reclamation Mastermind! Reclamation Mastermind opens its doors in May and November! To learn more visit www.marieladelamora.com/reclamation
If you're at a crossroads and you're not sure what the next step is, this episode is for you! Today's guest, my client Michelle Seijas, is a thriving Chingona because she lives a purpose-driven life. Michelle doubled her income in the second half of last year after joining Reclamation Mastermind. Now, she's knocking on the door of six-figures in the very first quarter of 2024. Her mindset shifts inside of Reclamation have been mind-blowing. So I can't wait for you to tune in to hear her story! Michelle has broken out of so many boxes of "convention" and defied the odds. After falling into a teaching career and rising the ranks of K-12, Michelle found herself thinking "I can't do this for the rest of my life." So, without knowing what was next, she left for a sabbatical. As the next steps slowly revealed themselves, Michelle started to connect the dots. By getting curious about what truly filled up her cup, the signs she was receiving and allowing herself to stop hustling, she was able to find her purpose as a coach and speaker. Now, she helps other Latina leaders define, plan and live their purpose driven lives. It's been a pleasure to watch Michelle gain more and more self-trust in Reclamation Mastermind. Her work really is a testament to what can happen when you allow your values to be a guiding light for your work. In this episode, we're chatting about: What has happened for Michelle since joining Reclamation MastermindMichelle's background and how her early experiences set her up for the life she leads today How taking a sabbatical changed her life What happened when Michelle began leaning into her strengths instead of another coach's prescribed frameworkWhat the mindset of "it's already done" helped Michelle create such incredible resultsReclamation Mastermind opens its doors in May and November! To learn more visit www.marieladelamora.com/reclamationConnect with Michelle: Visit her websiteLinkedinInstagramConnect with me: InstagramLinkedinWebsite
Do you ever feel like you need to be hyper-masculine to make it in business? Maybe you've even had trouble connecting with women in your family who live by traditional cultural values when it comes to womanhood? Well if so, today's episode will be such a treat for you. Trish is feminine soft skills expert who helps modern women attract, transform, and create harmonious relationships. Trish is a first generation Filipino American who was never modeled healthy relationship dynamics. We began working together in August. As a brand new coach, she landed her first client less than one month into coaching...then another 3 clients, all within a matter of months. This is the story of Trish growing out of the "keeping up with the Joneses" mentality after her father passed away. And now she's helping other women do the same! Trish embodied the 3 elements of creating demand quickly: 1. She was extremely visible with multiple marketing platforms working in her favor 2. Her thought leadership spoke to an unmet need: daughters of immigrants have a hard time being in their feminine3. Selling with her Story and Radical Authenticity. In this episode, we're chatting about: How Trish was able to move like a full time coach from the very beginning The way that grief changed Trish's direction in life How she handles hate online Why embracing femininity is so important for women who are running a businessI'm so excited to dive in with Trish! If you want to continue the conversation, go check out her podcast, Feminine Purpose. Connect with Trish: Take the Femininity QuizCheck out her InstagramConnect with me: WebsiteInstagram Linkedin
There is more to creating demand than "picking a niche." The question is - how do we know that people want it and are willing to pay for it? This is why demand doesn't come from picking a niche, it comes from CREATING it (through thought leadership). As a lifelong marketer, I helped companies across the world understand why something was or wasn't selling, and whether to change the product vs change its messaging in order to create demand. For example, a tech startup accelerator would never say "pick a niche." They'd tell you to look at the market and at what consumers were doing, saying and complaining about. That's how we proved to investors that demand existed before we even created a new product or service.So why is it that "pick a niche" seems to be the beginning and the end of the conversation in the online coaching space? Demand actually comes from 3 things: Being better than your competitors Being different from your competitors in a way people are willing to pay forServing a gap in the market, which means you really have no strong competitors.This is why I'm so big on thought leadership. Because in order to see the missing gaps, you need to be paying attention. The people that make the most money are those who think about their people A LOT. And once they spot a gap, there is less competition.In this episode I am going to share:1. How to find the unmet need or a gap in the market2. Why demand exists in the gaps, and how solving for gaps make customers less price sensitive.3. Why solving for gaps solves for imposter syndrome and self doubt bc you truly have no competitors. 4. How to stay in your lane to not second guess your thought leadership This is what I mean when I say you don't need to post more. This is what I mean by creating demand peacefully. Visit the Reclamation page on my website. Doors open on May 15th and I want you to ask any questions that are popping up for you right now! Connect with me: WebsiteInstagramLinkedin
I had the honor of coaching today's guest for two years and watching her go from over-worked solopreneur Ops VA with a 9-5 to a full-fledged multiple six figure agency owner. Ariana Rodriguez is also the leader of the Get Sh*t Done Summit for entrepreneurs, AND she is currently in the process of developing an app. Ariana is an operational consultant who helps BIPOC and neurodivergent business owners grow and streamline their businesses in a way that works for them. I'm always astounded by how much I can learn from my own clients and Ariana is no exception. She takes systems, which can be a heavy topic that a lot of business owners have some shame around, and she makes it simple. I especially love how inclusive Ariana's work is. For example, if a business owner has ADHD - their systems need to be adapted with that in mind. So I'm really excited to dig into Ariana's journey. It took more than systems to get here, it took her thought leadership and a ton of self compassion.In this episode, we're chatting about: How Ariana's definition of success has changed in the past year, and what she was able to achieve during our work together 1:1 and in Reclamation MastermindWhy an ADHD diagnosis resulted in more grace and peace in Ariana's businessHow neurodivergent business owners need to operate differently The role of an operational consultant in a businesses day to day Why creating systems and processes with a person's background in mind is extremely important to Ariana Connect with Ariana: Sign up for The Get Sh*t Done SummitCheck out her WebsiteFollow her on InstagramFollow her on LinkedinConnect with me: WebsiteInstagramLinkedin
Being a parent is not an entrepreneurial disadvantage. For a really long time, I did feel like my life was harder because I'm a single mom running a business. But at a certain point, I realized this belief was not serving me. Today, I'm sharing an episode of Chingona Revolution that I recorded with two of my close friends, Erika Cruz and Cat Del Carmen a few months ago. If you've been listening for a while, you know that motherhood affects all of my decisions as a business owner. So if you're a parent, I know this conversation will make you feel seen and understood. What I know is that I would not have become an entrepreneur if I wasn't a mother. Motherhood allowed me to dream a little differently. I needed to move past my corporate career because I wanted a life that was truly designed to make space for my daughter. We all know that motherhood and entrepreneurship do not come with a "one size fits all" prescription. That's why I'm excited for you to tune into this episode and get multiple perspectives! In this episode, we chat about: Navigating grief during pregnancyHow we make decisions and approach risk, knowing we have mouths to feed How we manage our time and energy Why releasing control is such a huge key to navigating entrepreneurship as a motherConnect with Erika: Listen to Chingona RevolutionWebsiteInstagramConnect with Cat: Listen to Latinas Booked OutWebsiteInstagramConnect with me: InstagramLinkedinWebsite
I'm always telling clients to create third party credibility. And one way to do that is by guesting on other podcasts! Well, you know I walk the walk. So today, I'm sharing an episode I was featured on from my good friend Cat Del Carmen's podcast "Latina's Booked Out." This is one of my favorite podcast interviews I've done. When Cat and I met, I was her coach. Since then, we've grown to be great friends. One thing I talk about in this episode is the importance of surrounding yourself with other entrepreneurs who are aligned with you. Cat is a perfect example of an expander in my life and I think our friendship is part of what makes this conversation so great! If you've listened to the podcast for a while, some of the stories I tell in this episode might be familiar to you. But some of them, I haven't really touched on in Cycle Breakers & Money Makers yet. Cat has a gift for seeing things in people before they really see them in themselves. So her skills as a host really brought out a new conversation in me. In this episode, we're chatting about: - What had to happen for me to quit a secure corporate job- Navigating Covid as a newly full time entrepreneur- An honest conversation about handling money as a single parent- Surpassing the belief that you can't handle a six figure business-Why sitting in discomfort is a business skillConnect with Cat: Listen to Latinas Booked OutWebsiteInstagramConnect with me: InstagramLinkedinWebsite
Most financial advice you're hearing was not created with variable income in mind. So many business owners are trying to build wealth with tactics that are meant for nine to fivers. Today we're sitting down with my financial coach, Gina Knox. She teaches entrepreneurs how to build their business savings to $1k, $10k, then $100k in her 12 month program 6 Figure Saver, then she helps her clients create a 7 figure wealth portfolio with her mastermind 7 Figure Wealth. Gina coached me through the creation of my investment portfolio, my daughter's trust fund, and she helped me move through so many mindset blocks away. You're definitely going to want to take notes for this one! Today we're chatting about: The difference between personal finance and business finances The types of spending decisions to avoid: 1. Identity spending 2. boredom spending 3. future problem spending 4. People Pleasing Spending Why "I deserve this" is not a good barometer for spending decisions What is "The Squeeze"? Why debt is not the enemy Connect with Gina: WebsiteInstagramPodcastConnect with me: WebsiteInstagram Linkedin
Becoming a parent and entrepreneur really changed my relationship with emotions. Growing up, I was often made to feel bad for being upset. When I felt a challenging emotion, I was often met with "You have no right to feel that way. Your life is so much easier than ours was." And after coaching over 100 daughters of immigrants, they feel a similar way. Running from or suppressing our emotions was the answer at one point in our lives. But growing a business REQUIRES us to change our relationship to our feelings. In Reclamation Mastermind, identifying and processing emotions are a literal entrepreneurial skillset you develop through nervous system regulation, emotional intelligence, and trauma-informed mindset coaching.Creating a safe container for women of color to process emotions in community is what allows them to create AND receive more clients, money, and visibility.So today, I'm going through: - Why many WOC and daughters of immigrants are afraid to feel certain emotions- How avoiding emotions stop us from taking helpful actions in our business- How processing emotions can be easier - Figuring out whether there is a problem to solve or a feeling to feel Join the waitlist for Reclamation Mastermind and join the most incredible, badass community of WOC who are booking out, raising their prices, and growing more peacefully than ever. Doors open May 15: www.marieladelamora.com/reclamationConnect with me: WebsiteInstagram Linkedin
Thanks to my sales call process, I've sold just under a million dollars of coaching in 4 years. Of course, a lot more goes into it than that, but a phone call if often the make or break factor. It's possible to get mostly (or all) yeses without being pushy. And you definitely don't have to make anyone give you an answer on the call. If you've ever been given advice on how to conduct sales calls that felt a bit icky, this episode is for you. It's possible to get more pay in full clients at 15k and 10k than ever before. At this caliber, the clients show up to sales calls having already done their research. So remember that third party credibility is a big piece of this puzzle. Conversion doesn't start and end on this call. Before the call: - I do my research on the person before the call- I take their intake form responses and turn them into a coaching program outline- Highlight parts of their answers I want to dig more into. I will even write follow up Qs there.During the call: - I greet them like I would someone I know.- Outline the call so they know what to expect- I open with curiosity and ask "tell me a little more about what brought you to book this call with me today." - I sit back and build a bridge After the call: - I send them a coaching program outline, an AI transcript and a recording of the call Listen to the full episode to hear some mindset gems that will totally transform the way you conduct sales calls. And as always, if you enjoyed this episode, share it with friends and leave a quick review! Connect with me: WebsiteInstagramLinkedin