Handbag Designer 101

In an era dominated by DTC, what role do trade shows still play in building a fashion brand?In this episode of Handbag Designer 101, we sit down with Matthew Mathiasen, Show Director of NY Now, to unpack why wholesale isn't just relevant—it's essential for emerging accessory brands looking for long-term growth, especially now with The “It Bag x NY NOW” new program.With over 100 years of history, NY Now has evolved from a traditional gift show to a curated marketplace where boutiques and innovative designers connect. Matthew explains how specialty retailers are becoming brand champions, helping independent designers break into new regions, build community, and create consistent cash flow—with fewer strings than big-box retail.

What does it really take to go from fashion fan to front-row reporter in today's content-saturated world?Michaela Mix Caccia Negrete—better known as Ms. Mix of The Fashion Mix—proves that bold moves and relentless hustle still open doors. After being rejected from nearly 70 NYFW shows, she didn't turn around—she turned up. With a mic in hand and street-style savvy, she interviewed celebs like Addison Rae and carved out her space in fashion media one video at a time.

What happens when you walk away from decades of designing for other people—and finally bet on yourself?Karen Cardoso spent 30 years behind the scenes designing handbags for household names like Jessica Simpson and Franco Sarto. But when tariffs upended her production plans, she didn't fold—she pivoted. That moment sparked the creation of Bolsa Nova and introduced her to the magic of Italian wash leather: soft, slouchy, and totally irresistible.In this episode of Handbag Designer 101, Karen shares: ✨ What it's really like launching your own brand after years in corporate

Step into the booming world of pre-loved designer handbags with Evey Amery, founder of EveysPreLoved, the London-based luxury consignment business redefining what “sustainable fashion” really means.

Join Elyse Winer of Gen Phoenix as she reveals the groundbreaking technology turning discarded leather waste into high-performance recycled materials used by Coach, Dr. Martens, and more.

Join Tom Glazer and Alexia Nelson, the leadership behind Graphic Image and GiGi New York, as they reveal how they transformed a specialized bookbinding company into a thriving luxury handbag brand—all while proudly keeping production 100% American.

✨ A re-release of one of our favorite episodes! Step into the heart of New York's fashion legacy with Elyce Arons, co-founder of Kate Spade and Frances Valentine, as she shares the remarkable story behind one of the most iconic handbag brands of all time.

What started with plastic grocery bags and Ziplocs sparked a travel accessory empire. Eram Siddiqui turned personal frustration into the polished, fashion-forward brand Hudson+Bleecker—now carried by Nordstrom, Revolve, and QVC. Her journey from sewing with her mom to sourcing manufacturers in China is a testament to grit, adaptability, and style-first problem solving.Takeaway Points1. Persistence Meets Purpose: Eram's story shows how trial, error, and handmade beginnings can lead to premium retail partnerships.2. Pause to Pivot: Learn how a pandemic-driven business break turned into a breakthrough team expansion and strategic clarity.3. Form + Function: Discover how Eram balanced trend and utility to build a line that fits the real needs of modern women on the go.Our Guest, Eram Siddiqui, is the founder of Hudson+Bleecker, a travel accessories brand born from the desire for chic, functional organization. From local Brooklyn markets to national platforms, Eram shares how boutique retail, bootstrapping, and bold choices built her brand. Her story is a blueprint for entrepreneurs ready to create with intention and scale with purpose.Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. Buy Emily's Books: “Handbag Designer 101” & “Savvy Suzanna's Amazing Adventures in Handbags”Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner TikTok: / Handbagdesigner | Twitter: / Handbagdesigner

Step into the world of fashion marketing with Ernest Moore, of Moore Marketing & PR, a seasoned pro who's worked with top PR agencies and retail giants like Macy's and Saks. In this must-hear episode, Ernest unpacks the biggest marketing mistakes emerging designers make—and how to get real results without wasting time or money.

What happens when brands fail to adapt? Journalist Bernadette Giacomazzo breaks it down, sharing why evolution is essential for survival in today's retail landscape. From Blockbuster vs. Netflix to the rise of secondhand shopping and upcycling, this episode dives into the shifts shaping fashion and retail.

Step behind the scenes of venture capital funding with Rachel Johnson, co-founder of J&O Law Firm and founder of Ami Health. With a decade of experience guiding high-growth companies, Rachel shares her dual insights as an attorney and founder, offering invaluable advice for entrepreneurs navigating the world of funding.

Step into the world of fashion, strategy & storytelling with industry powerhouse Idalia Salsamendi! From PR to fashion leadership, Idalia shares the must-know fundamentals of branding, competition, and consumer demands—especially in sustainability.

Step into the world of timeless design & craftsmanship with legendary handbag designer Frank LaMendola! With over four decades in the industry, Frank shares insights on fashion's cyclical nature and today's shift toward understated luxury & quality.

Join us as we sit down with Oleg Chepiktyov, the visionary Creative Director of Jump From Paper, who shares his unconventional journey through the fashion world. From post-communist Russia to the bustling creative hubs of China, Oleg's path is a masterclass in adaptability, resilience, and the intersection of culture and design.Oleg's career began with dual passions—international relations and fashion—leading to a bold move to China during the 2008 financial crisis. He opens up about the challenges of navigating language and cultural barriers, drawing surprising parallels between Russia and China, and the lessons he learned in shaping a truly global creative vision.Takeaway PointsFashion Without Borders: Explore how Oleg's global perspective shapes his work in fashion and creative direction.Creativity & Commerce: Learn the balance between artistic vision and market demand in the ever-changing fashion industry.The Value of Reinvention: Hear how Oleg's pivot from photography to creative direction redefined his career.Our Guest, Oleg Chepiktyov, is the Creative Director of Jump From Paper, a brand known for its bold, cartoon-like handbags. With a career spanning continents and industries, his insights into fashion, branding, and cross-cultural creativity offer valuable lessons for designers looking to stand out in the global market.

Dana Bowling, a former Hollywood casting director turned entrepreneur, shares how she walked away from a high-profile career to build a business on her own terms. In this episode, Dana reveals the behind-the-scenes realities of Hollywood, the pressures of personal branding, and how she successfully pivoted into coaching creatives and entrepreneurs—helping them find their voice and build authentic businesses. Whether you're an emerging handbag designer or a creative professional, Dana's journey offers valuable lessons in reinvention, resilience, and owning your narrative.Takeaway PointsBranding Beyond Hollywood: Learn how personal branding applies across industries, from casting to fashion entrepreneurship.Embracing Career Pivots: Discover how Dana leveraged her skills to transition into a purpose-driven business.Authenticity in Business: Explore how showing up as your true self can build trust, engagement, and lasting success.Our Guest, Dana Bowling is a business coach, speaker, and podcast host of Daily Dose of Dana, where she shares insights on entrepreneurship, branding, and navigating career shifts. From Hollywood to business strategy, she has mastered the art of reinvention and now teaches others how to do the same. Her insights highlight the power of storytelling, visibility, and embracing change to stand out in competitive industries.

Ginna Christensen, a creative recovery expert, shares her journey in helping individuals reclaim their creative spark amid the pervasive threat of burnout. Burnout doesn't just slow us down—it erodes our ability to create, innovate, and lead. In this episode, Ginna discusses the early signs of burnout, the social shifts driving its rise, and the challenges of sustaining creativity in an always-on culture.Takeaway PointsRecognizing Burnout: Learn how burnout has moved from a personal struggle to a widespread crisis, reshaping creative industries.The Role of Community: Discover how platforms like Substack offer a fresh alternative to social media for connection and long-form expression.Authentic Leadership: Explore the power of aligning leadership with personal values to foster sustainable success.Our Guest, Ginna Christensen is a creative strategist and coach dedicated to helping individuals overcome burnout and rediscover their passion. Through her Creative Comeback program, Ginna provides tools to cultivate sustainable creativity, build supportive communities, and navigate career transitions with confidence. Her insights highlight the power of resilience, empathy, and long-form expression in today's fast-paced digital landscape.

Jessica Minor, a rising fashion influencer, shares her journey from thrifting enthusiast to a viral TikTok sensation. Her passion for affordable fashion alternatives has made her a leading voice in the handbag dupe community. In this episode, Jessica discusses the evolving perception of dupes, the social media trends driving their popularity, and the challenges faced by luxury brands in an age of 'super fakes.'Takeaway PointsShifting Perceptions: Learn how dupes have moved from stigma to social acceptance, reshaping the luxury market.The Role of Social Media: Discover how digital platforms amplify thrifty fashion trends and create viral sensations.Counterfeit Complexities: Explore the challenges luxury brands face with counterfeit markets and the role of law enforcement.Our Guest, Jessica Minor is a fashion influencer and TikTok creator whose viral videos comparing dupes to high-end bags have captivated millions. Her passion for thrifted finds and budget-friendly fashion has positioned her as a trusted voice in the fashion community. Jessica's insights shed light on the intersection of creativity, affordability, and consumer behavior in today's fashion landscape.

Kim Vaccarella's journey from hospitality to the creative force behind the Bogg Bag is a story of resilience and innovation. Kim shares how she transformed skepticism into success, navigating the unpredictable fashion industry with determination and creativity. Drawing inspiration from Crocs, she crafted a unique product that defied expectations, proving the power of vision and perseverance.Takeaway PointsResilience in Action: Kim's journey highlights how persistence can turn initial skepticism into groundbreaking success.Family-Driven Entrepreneurship: Learn the emotional and financial dynamics of running a family business while managing growth.Creative Problem-Solving: Discover how Kim turned a foam sheet prototype into a thriving brand, blending innovation with storytelling.Our Guest, Kim Vaccarella is the founder of Bogg Bag, a handbag brand known for its Crocs-inspired design and functional appeal. Without formal retail experience, Kim ventured into fashion with intuition and a strong support system, overcoming challenges like patent investments and industry complexities. Her story is a testament to the power of creativity and determination in building a successful brand.Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. Buy Emily's Books: “Handbag Designer 101” & “Savvy Suzanna's Amazing Adventures in Handbags”Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner TikTok: / Handbagdesigner | Twitter: / Handbagdesigner

Discover how Stanley Major, founder of Sea Leather Wear, is revolutionizing sustainable fashion by transforming discarded fish skins into luxurious leather alternatives. In this episode of the Handbag Designer 101 Podcast, Stanley shares his journey of upcycling carp, Nile perch, salmon, and sea bass skins into eco-friendly materials that are captivating designers and eco-conscious consumers alike. With insights from handbag design expert Emily Blumenthal, this episode highlights fish skin leather's potential as a stylish, sustainable substitute for exotic leathers like crocodile and alligator. Learn how this innovative material, with its unique textures and minimal environmental impact, is redefining ethical luxury for the fashion industry and empowering emerging designers to make a positive impact.Key TakeawaysSustainable Innovation: Fish skin leather is an eco-friendly alternative to exotic leathers, turning waste into high-value materials.Distinct Aesthetic: Unique textures and patterns make fish skin leather perfect for creating one-of-a-kind, ethical fashion pieces.Ethical Luxury: Minimal waste and sustainable practices appeal to eco-conscious consumers and forward-thinking designers.Our Guest, Stanley Major is the founder of Sea Leather Wear, a pioneer in sustainable fashion. His innovative work transforms fish skins from canneries into chic, eco-friendly leather alternatives, offering a unique solution to the growing demand for ethical luxury materials.Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. Buy EmilyYoutube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner TikTok: / Handbagdesigner | Twitter: / Handbagdesigner

Nancy Rhodes shares her journey from aspiring designer to leader in sustainable fashion. With experience at Nordstrom and Neiman Marcus, Nancy gained insights into consumer behavior before designing footwear for brands like BCBG and Kenneth Cole. Through Alternew, she's revolutionizing fashion care by digitizing alterations and repairs, making sustainability accessible. Her approach highlights how technology can enhance satisfaction, reduce waste, and promote eco-friendly practices. Nancy's commitment offers insights for emerging designers and established brands integrating sustainability.This episode offers a fresh perspective on sustainable fashion, inspiring you to rethink possibilities for handbags and beyond.Key Takeaways:Community Support: Building a sustainable brand thrives on collaboration.Tech & Sustainability: Digital fashion care enhances satisfaction and promotes eco-friendly practices.Balance Cost & Responsibility: Sustainability requires balancing affordability with environmental impact.About Our Guest, Nancy Rhodes: Nancy Rhodes is the founder of Alternew, a platform digitizing fashion care services like alterations and repairs. With over 20 years of experience in retail and footwear design, Nancy has worked with brands like Kenneth Cole and BCBG. She is dedicated to integrating sustainability into fashion, blending innovation with eco-friendly practices.Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.  Buy Emily's Books: “Handbag Designer 101” & “Savvy Suzanna's Amazing Adventures in Handbags”Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner TikTok: / Handbagdesigner | Twitter: / Handbagdesigner

Petia Abdur-Razzaaq, a marketing expert who transitioned from pharmacy to branding, blends scientific precision with creative storytelling to offer strategies for building standout brands. Emphasizing authenticity, consistency, and engagement, she shares actionable advice on crafting memorable first impressions, thoughtful networking, and leveraging modern tools. Petia empowers small businesses to define their value, refine messaging, and connect with ideal customers. Drawing on examples like Zappos, she shows how challenges can foster loyalty and growth. Her insights highlight the importance of focusing on a niche, using platforms like Pinterest and email marketing, and consistently engaging with customers.Key Takeaways:First Impressions Matter: Build strong relationships with a memorable introduction.Define Your Value: Clearly communicate what sets your brand apart.Specialize to Stand Out: Focus on a niche to differentiate in a crowded market.Our Guest, Petia Abdur-Razzaaq, is a branding strategist passionate about helping small businesses thrive with her company, The Stylista Group. With a background in pharmacy and a talent for storytelling, she bridges traditional branding principles with modern tools to drive success. She helps entrepreneurs define their value, connect with their audience, and build impactful brands.Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. Buy Emily's Books: “Handbag Designer 101” & “Savvy Suzanna's Amazing Adventures in Handbags”Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner TikTok: / Handbagdesigner | Twitter: / Handbagdesigner

Discover the world of handbag innovation with Treniece Green, the visionary behind Covered by T, who started her journey with a crochet hook and t-shirt yarn during college. This episode uncovers how Treniece transformed a stress-relieving hobby into an eco-friendly fashion statement, crafting handbags from sustainable materials that are sturdy and stylish. Through her story, we learn the art of merging creativity with functionality, creating unique pieces that reflect personal passion and a commitment to sustainability.Pricing handcrafted goods is an art, and Treniece shares the complexities of navigating this intricate landscape. Listen as we discuss the balancing act of setting prices that reflect the value of handmade items in a market dominated by mass-produced products. From understanding customer demographics to choosing the right marketplace—whether it's a local fair or a global online platform—Treinece offers insights into aligning product value with customer expectations and adapting to different economic environments.Treniece's journey doesn't stop at craft fairs; her brand is expanding and innovating. Explore how she bridges the gap between local artisanship and high-fashion platforms, making waves at regional trade shows and even New York Fashion Week. Through personal anecdotes and strategic insights, Treinece highlights the importance of choosing the right retail partners and the potential for collaboration in a competitive market. Her story is a testament to resilience, creativity, and the ever-evolving identity of a handbag designer committed to artistic expression and practicality.Connect with Treinece:https://coveredbyt.com/ https://www.instagram.com/covered_by_t Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Join us for an engaging conversation with Roberta Oriani as we explore the captivating world of the Dutch handbag brand, Hester van Eeghen. Listen as Roberta recounts her serendipitous meeting with the brand's founder, Hester van Eeghen, and how their friendship blossomed into a professional partnership. Discover the remarkable journey of this iconic brand, from its humble beginnings in a quaint shop in the Netherlands in 1988 to international acclaim for its unique blend of Dutch design and Italian craftsmanship. We promise you'll gain insights into the creative process behind some of the brand's most celebrated creations, including the innovative "Confetti" and "UFO" bags, and the stylish versatility of the "Feluca," the brand's enduring bestseller.In a world dominated by mass production, find out how Hester van Eeghen continues to stand out with its distinctive and joyful designs. Roberta shares the challenges of maintaining the brand's legacy while navigating the ever-evolving fashion landscape and adapting to changing consumer habits post-pandemic. We reflect on the significance of the now-closed Tassen Museum of Handbags in Amsterdam and its role as a hub for handbag enthusiasts. This episode offers a compelling look at how Roberta honors Hester's visionary designs, ensuring that the brand remains a cherished name in the fashion industry despite the challenges of modern production. Tune in to witness the delicate balance of preserving tradition while embracing the future in the realm of fashion.Follow Roberta:https://www.hestervaneeghen.com/https://www.instagram.com/hestervaneeghen/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Discover the extraordinary journey of Nicole Levy, who pivoted from a promising career in hospitality management to leading her family's legacy at Baikal Handbags. Uncover the personal satisfaction she finds in transforming designers' visions into tangible artworks, as she recounts her first steps into the fashion world at the age of 21. Join us for an inspiring conversation that highlights Nicole's transition from observing her father's passion project to spearheading a company renowned for collaborating with major brands like Botkier and Rebecca Minkoff.Get an insider's view on how the ever-evolving fashion industry has shaped Baikal Handbags, particularly through Rebecca Minkoff's brand expansion and the strategic shift to overseas production. We dive into the importance of diversifying the client base to ensure business stability and the rewarding challenges that come with supporting a variety of smaller brands. Nicole shares her insights on the driving forces behind successful designers, emphasizing the significant role of personal drive, involvement, and a hands-on approach—attributes that helped Rebecca Minkoff rise to prominence.From the complexities of production pricing to the nuances of working with vegan materials, Nicole enriches our understanding of the factors new designers must consider to thrive. She offers practical advice on avoiding costly missteps in pricing and production while maintaining brand integrity. Learn how Nicole's innovative strategies, such as partnering with overseas factories and a tiered system for sample making, help designers meet their budget and quality needs. Discover how embracing sustainable materials like cactus and mycelium presents both aesthetic benefits and practical challenges, and why aligning client expectations with production realities is crucial for long-term success.Connect with Nicole:https://baikalhandbags.com/https://www.instagram.com/baikalhandbagfactory/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Kim Thomas, a seasoned designer with an inspiring journey from footwear to handbags, joins us to unpack the secrets of her success. Her story is one of grit, creativity, and the power of networking, charted from her early days in New York to her ambitious partnerships with Los Angeles manufacturers. Learn how she navigated the challenges of launching a custom footwear line, and how those experiences have shaped her consultancy career today, helping other brands to grow and thrive in the competitive world of fashion.Ever wondered what makes some handbags stand out while others fall flat? Kim shares her expertise on the pivotal role of leather selection in handbag design. Discover why authentic leather, particularly sourced from eco-friendly tanneries, is not just a sustainable option but a crucial factor in creating quality products. From choosing the right leather for structured bags to maximizing yield and aesthetic appeal, Kim provides valuable insights that are perfect for budding designers and seasoned professionals alike.Join us as we tackle the complexities of American manufacturing within the fashion industry. Explore the dynamic landscape of domestic production, from the advantages of working in cities like Los Angeles to the unique opportunities in other U.S. regions. Gain a fresh perspective on how traditional craftsmanship, such as furniture-making techniques, can be applied to handbag production. With an emphasis on sustainable practices and reducing waste, Kim offers practical advice that blends the art of design with the satisfaction of seeing a product come to life locally.Use code “DANFIELD15” to get 15% off your next order.Follow Kim:www.danfieldleather.comhttps://www.instagram.com/danfield_leather www.kimthomasconsulting.comhttps://www.instagram.com/kimthomasconsulting/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Discover the captivating journeys of handbag designers who have transformed their passions into thriving careers. This episode features Olena Wills, a former math and physics teacher from Ukraine turned celebrated designer with her brand Olena New York, who shares how her upbringing as a second-generation tailor unexpectedly set the foundation for her success. You will learn how Olena's early resistance to the world of design ultimately became the catalyst for her creative journey, blending her heritage and academic background with her newfound passion for handbags.Join us as we also highlight the story of a creative entrepreneur who defied convention by transitioning from a housewife to a handbag designer. This narrative delves into how her experience as an antique dealer enriched her design perspective, weaving historical knowledge into innovative creations. The episode celebrates the spirit of self-learning, the courage to experiment, and how a Swiss watch strap maker influenced her mastery of leather crafting—a testament to curiosity and resilience driving success in the fashion industry.And for those eager to build their own brands, Emily Blumenthal, our beloved handbag fairy godmother, shares her expertise in launching a successful luxury handbag brand. We explore the balancing act between creativity and business strategy, the importance of understanding your audience and committing to sustainability. Emily's personal anecdotes, including her unexpected foray into design and passion for beekeeping, offer valuable insights for aspiring designers. The episode concludes with Olena's artistic vision, inspired by Ukrainian avant-garde art and historical architecture, underscoring the joy and fulfillment found in pursuing one's creative ambitions.Connect with Olena:https://www.instagram.com/olenanewyork/https://olenanewyork.com/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Are you curious about transforming a passion into a flourishing career? Join us as Danika Daly, a powerhouse in PR, shares her compelling journey from the world of science to the vibrant realm of public relations. Danika's story is a testament to following your instincts and embracing unexpected opportunities, like that fateful moment when a college teacher recognized her innate talent and nudged her toward PR. Listen as she recounts her career evolution, including her experience with the Bateman competition and how it shaped her understanding of the PR landscape. This episode is packed with valuable insights into the differences between PR, marketing, and advertising, particularly in building a successful brand in the competitive handbag industry.In an era where digital presence is paramount, we explore the nitty-gritty of marketing strategies that resonate with today's fashion-savvy consumers. The fashion and handbag industry demands a strategic approach to social media, where understanding your audience's engagement habits is key. We dive into the importance of data-driven decisions and how platforms like TikTok and Pinterest can play a role in your marketing arsenal. With over 13 years of experience, Danika shares her expert perspective on how social media has transformed brand marketing, underlining your strategies' need for flexibility and adaptation. Emily Blumenthal, our host and handbag aficionado, further enriches our conversation by drawing from her Handbag Designer 101 Masterclass. She offers practical advice on how branding, high-quality imagery, and influencer marketing can make or break your presence in the fashion world. Learn about the nuances of influencer collaborations, from the benefits of paid campaigns to the potential of gifting strategies. This episode is a treasure trove of wisdom on creating a compelling brand narrative, avoiding common pitfalls, and leveraging the power of strategic marketing, all while ensuring your resources are optimized for maximum impact.Connect With Danika:https://www.danikadalypr.com/ https://www.instagram.com/danikadalypr/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Curious about the journey from journalism to content creation in the world of beauty and fashion? Amber Katz, an expert, writer, and content creator, shares her fascinating story from her Boston University days to becoming a leading voice in the industry. Amber's career trajectory is nothing short of inspiring, from studying journalism and French literature to pioneering one of the first beauty blogs under the moniker Rouge 18. Through her work with major publications and brand copywriting, she offers unique insights into the synergy between fashion, writing, and content creation.Ever wonder how social media has transformed the fashion industry's networking and branding dynamics? Amber discusses the shift from traditional in-person networking to virtual connections through platforms like TikTok and Substack. She highlights Substack's power as a modern blogging tool, enabling creators to forge direct and authentic relationships with their audiences. As the digital landscape evolves, Amber provides valuable advice on how brands can leverage these platforms to establish a strong and genuine brand identity.Amber offers a treasure trove of e-commerce strategies to independent handbag designers aiming to stand out in a crowded market. She explores alternative affiliate networks such as Skimlinks and Flagship, emphasizing the importance of adaptable marketing strategies in the digital age. This episode reveals the secrets behind successful editorial pitches and selecting coverage topics, providing listeners with actionable strategies to navigate the ever-competitive market landscape. Dive into these insights and more as we explore the intricate world of fashion and e-commerce with Amber Katz.Follow Amber: https://www.instagram.com/rouge_18/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Ever wonder how a name can shape a person's journey? Vidyuth Srinivasan, the dynamic CEO of Entrupy, joins us to share his experiences navigating life in the U.S. with a unique name. Vidyuth opens up about his adventurous path from India to New York City and how his role as the "black sheep" in his family fueled his entrepreneurial spirit. Together, we reflect on respecting cultural identities and the delicate balance between staying true to oneself and making communication more accessible in a new environment.Vidyuth's transition from journalism to entrepreneurship is nothing short of inspiring. He shares how a secure upbringing allowed him to explore creative ambitions, ultimately leading to founding a company focused on building trust through randomness and Entrupy. Alongside his co-founder, Vidyuth embarked on a mission to authenticate transactions and uncover the truth in exchanges where trust is often lacking. This episode highlights how embracing risk and independence can lead to groundbreaking innovations in fields as diverse as technology, fashion, and cultural significance.The challenges of counterfeiting and the quest for authenticity in the fashion industry come alive as Vidyuth recounts his journey to develop an authentication technology. We explore the intricacies of distinguishing authentic products from counterfeits and the global effort to create a reliable database of authentic goods. Vidyuth offers a compelling look at how understanding fashion items' history and cultural significance can enhance efforts to combat counterfeiting. Through personal anecdotes and professional insights, listeners are invited to consider their role in fostering transparency and integrity in their personal lives and as consumers in a complex marketplace.Follow Vidyuth:https://www.instagram.com/entrupy/https://www.entrupy.com/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

What does it take to carve out a niche in a market dominated by global giants? Join us for an inspiring exploration with Ori Lehavi as he shares the remarkable story of his mother, Daniella Lehavi, who paved the way for designer handbags in the early 90s. Despite facing sexism and a lack of recognition for design as a profession, Daniella built a standout brand that captured the hearts of many. Ori offers personal anecdotes from his childhood, revealing how their living room doubled as a studio and showroom, embodying the challenges and triumphs of pioneering in an industry largely uncharted for women.The episode unfolds into a poignant narrative of legacy and personal growth. Ori opens up about the emotional journey of stepping into the family business straight out of university and the profound impact of continuing his mother's legacy after her sudden passing. He shares the inner workings of navigating the expectations tied to a family-run enterprise and balancing them with his architectural interests. Discover how Ori draws inspiration from global brands to reintroduce vintage designs while adapting to the digital age of fashion, all in a bid to honor and evolve Daniela's esteemed brand. This is a story of dedication, innovation, and the enduring spirit of a family legacy.Follow Ori:https://daniellalehavi.com/https://www.instagram.com/daniellalehavi/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Discover how Alison  Bringé, the visionary Chief Marketing Officer of Launchmetrics, has reshaped the landscape of the fashion, lifestyle, and beauty industries. With exclusive insights into her transformative journey from brand-side roles to the dynamic world of data and software at Launchmetrics, Alison reveals the secrets behind the company's evolution from Fashion GPS to a leading force in fashion technology. Learn how Launchmetrics carves its niche by focusing exclusively on fashion, providing brands with the tools they need to thrive, and playing a pivotal role in iconic events like New York Fashion Week.Embark on an enlightening exploration of how Alison's international experiences have honed her understanding of global consumer behavior. From Florida to Milan, New York, and London, her story illustrates the boldness required to embrace new challenges and the rich cultural insights gained along the way. The discussion highlights the critical importance of tuning into cultural trends and consumer habits to craft effective brand strategies. Alison offers invaluable advice on harnessing a global perspective to inform smarter business strategies, ensuring designers and brands can meet the ever-evolving needs of their consumers. Tune in for expert advice, personal anecdotes, and a wealth of knowledge on navigating the fast-paced world of fashion marketing.Follow Alison:https://www.linkedin.com/in/alison-bringe/launchmetrics.com Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

How does a young entrepreneur overcome the odds to build a luxury handbag brand while still in school? Our special guest, Wilglory Tanjong of Anima Iris, reveals her extraordinary journey, sharing candid stories from her time juggling business school with the launch of her fashion venture. Wilglory opens up about the hurdles she faced, the creative energy of New York City, and why real-world experience was her greatest teacher. Her insights offer a fresh perspective on navigating the fashion industry without conventional support systems.From the loss of a parent to the inspiration drawn from her stylish mother, Wilglory's path to entrepreneurship is deeply personal. She recounts her transition from academia and corporate life to documenting the lives of African entrepreneurs and founding Anima Iris. This heartfelt narrative highlights how her immigrant background and quest for meaningful work drove her to pursue her dreams against all odds, creating a brand that resonates globally.The episode also uncovers the meticulous process behind Anima Iris' unique handbag designs. Wilglory talks about collaborating with talented artisans in Senegal and the cultural and practical challenges they overcame together. She emphasizes the importance of community in shaping her product line, from customer feedback to the power of social media engagement. Wilglory's audacious approach to strategic planning and maintaining stock to meet demand offers invaluable lessons for aspiring entrepreneurs, making this episode a must-listen.Connect with Wilglory:https://www.instagram.com/anima.iris/https://www.instagram.com/wilgloryy/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

What's it like to transition from a small island to the bustling world of New York fashion? Victoria Sanchez-Lincoln shares her compelling journey from Puerto Rico to New York City, where she attended Pratt Institute and broke into the fashion industry. Her story is one of perseverance, cultural heritage, and the vital support of her grandmother, offering inspiring lessons for aspiring designers and fashion enthusiasts alike. From internships at Oscar de la Renta to pivotal roles at Mode Magazine and Latina Magazine, Victoria's career is a testament to seizing opportunities and building meaningful connections. Discover how a chance meeting with her super, Hal, ignited her path in fashion and how her experience at Mode Magazine shaped her career, even amidst the challenges of budget constraints and industry upheavals. Hear about the nuances of fashion editorial work and the invaluable mentorships that have guided her journey.In our episode, Victoria also provides practical advice for budding designers on pitching to editors and navigating the ever-evolving landscape of fashion PR. Learn the importance of understanding your target audience, the need for concise and relevant information, and how public relations and editorial content intersect today. Join us for an insightful conversation filled with expert tips, personal anecdotes, and a look towards the future of Puerto Rican fashion.Connect with Victoria:https://www.instagram.com/victoriasanchez_lincolnShop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

How does one transform a serendipitous moment into a decade-long triumph in fashion? Join me as I sit down with the phenomenal Zainab Ashadu, founder of Zashadu, to uncover the secrets behind her extraordinary journey from Lagos to London and back. Through her heartfelt narratives, Zainab shares how her unique upbringing and unwavering commitment to her craft have elevated Nigerian handbag design to international acclaim. From the early days of inspiration to the tenacious spirit that drives her today, this conversation is a testament to passion, resilience, and the pursuit of joy in one's work.We also examine the intricate process of establishing a handbag brand in Nigeria, navigating local artisan collaborations, and overcoming production challenges. Discover how Zainab innovates with local postal services to tackle international shipping hurdles and keep her brand thriving. Whether you're an aspiring designer or fascinated by the art of handbag creation, this episode offers a treasure trove of insights and inspiration. Don't miss this captivating discussion with one of Nigeria's most influential designers.Follow Zashadu: https://www.instagram.com/zashadu/https://www.instagram.com/zainabashadu Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Ever wondered how to balance transparency and creativity in modern advertising? In this enlightening episode of the Handbag Designer 101 podcast, we welcome Lauren Parker, the dynamic director of Fairchild Studios, to share her wealth of knowledge on managing sponsored content across multiple platforms such as webinars, fireside chats, and white papers. Lauren uncovers the intricacies of thought leadership and storytelling in promoting a company's product, offering a masterclass in how brands can maintain authenticity and transparency in today's evolving advertising landscape.Next, we navigate the bustling world of trade shows, focusing on the unique challenges and opportunities they present for small and independent brands. Get insider tips on making a splash at events like Licensing Expo and the Fancy Food Show, from innovative booth designs to engaging storytelling techniques. Lauren and I tackle the increasingly vital role of sustainability in brand narratives, weighing the financial and logistical hurdles that small brands face when adopting eco-friendly practices.Finally, we delve into the multifaceted realm of sustainable fashion, media relations, and trend forecasting. We peel back the layers on the environmental impact of leather, the importance of consistent social responsibility, and the crucial elements of a newsworthy press release. Explore the latest in color trends and material innovations, and discover how brands can navigate the intricate market dynamics of today, especially with the rising consumer interest in vintage fashion. This episode is a treasure trove of insights for anyone passionate about the ever-evolving fashion industry.Connect with Lauren: https://www.linkedin.com/in/lauren-parker-6490591/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Can childhood friendships transform into successful business ventures? Tune in as we chat with Ryan Lane and Xander Chase, the dynamic founders of FTL Bags, who turned their bond from high school wrestling practices into a booming handbag brand. Their journey, from initial career paths in finance to a pivotal phone call that marked the beginning of their entrepreneurial adventure, is nothing short of inspirational. Discover how their complementary skills and history have shaped their venture into a brand loved by young professionals.Ryan and Xander walk us through their meticulous process of building FTL Bags step by step. From brainstorming in a New York apartment to overcoming the hurdles of finding the right manufacturer, their story is a testament to persistence. They share valuable insights into creating a product from scratch, even without a background in design, and how they navigated the complexities of sourcing materials and managing R&D amid a global pandemic. Their experience highlights the importance of setting and achieving specific, measurable goals at each stage of the journey.The episode also delves into the strategic decisions that have fueled their brand's growth. Learn how Ryan and Xander expanded their product line while maintaining a consistent aesthetic, managed co-founder relationships, and opted for bootstrapping over equity funding. Their approach to financial discipline and viral social media success offers actionable lessons for both aspiring entrepreneurs and seasoned business owners. Don't miss out on their compelling story, filled with practical advice and inspiration for anyone looking to make their mark in the world of fashion.Connect with FTL Bags:https://www.instagram.com/ftlbags/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Who wouldn't want a peek into the creative mind of a renowned handbag designer? We've got Jonathan Romero on the show today, and his fascinating journey from the busy streets of New York to the renowned halls of the Fashion Institute of Technology is sure to draw you in. He's not just sharing his personal story, he's also shedding light on his unique creative process and the importance of a supportive family network in the face of challenges. Jonathan's tales of innovation and passion are set to captivate aspiring designers and handbag enthusiasts alike.Imagine if you could revolutionize your design process with the power of technology? That's precisely the tale we're spinning today as we tap into the world of 3D printing. We're joined by an avant-garde designer who's seamlessly integrated this cutting-edge technology with traditional fashion materials to create truly unique handbags. From the challenges of pricing and production to the use of biodegradable materials, she offers an enlightening peek into the future of fashion design. This episode is packed with practical insights that are sure to pique the interest of tech enthusiasts and fashion lovers.Ever wondered how to strike a balance between quality and affordability in the handbag industry? We wrap up today's episode with a designer who's mastering this delicate balance. We explore her decision to shift focus to direct-to-consumer sales and navigate the competitive retail market, alongside innovative customer acquisition strategies like customization. Plus, there's a sneak peek at her plans for a holiday season launch. The cherry on top? We're sharing tips on how to maintain brand identity amidst all these changes. Buckle up, folks - it's going to be an insightful ride.Connect with Jonathan: https://www.instagram.com/romeronewyork/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Is there a deeper story behind the handbags you adore? We have the privilege of talking with Karima Bidar of Isli Studio, the dual-homed handbag designer from France and Morocco, in this episode. Her tale weaves together a tapestry of skilled craftsmanship in Morocco and the intricate artistry of handbag design. Karima reveals how her unique dual-identity influences her work and the significance of her personal relationships with the artisans she collaborates with. Prepare to navigate the triumphs and trials she encountered as an industry pioneer, her dedicated investment in Moroccan craftsmanship, and her unwavering commitment to her home country.Our exploration doesn't stop there. We uncover the highs and lows of producing handbags in Morocco and grasp the importance of clear vision and understanding the production process in working with international factories. We also dive into the challenges many designers face due to a lack of proper guidance and resources. Finally, we delve into Morocco's leather production industry, as Karima shares her vision to bring about significant changes. If you're an aspiring designer or a curious handbag enthusiast, this engaging conversation is a treasure trove of valuable insights. Tune in and get ready to view your beloved handbag in a whole new light.Follow Karima:https://www.instagram.com/isli.studio/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

What sparks creativity in a handbag designer who started her journey in interior architecture? Join us for an intimate chat with Marta Torres from Martania Handbags, where she shares her remarkable path from San Salvador to the world of fashion. Marta's whimsical design inspirations have roots in her upbringing and her mother's 1980s fashion boutique. Revel in the serendipity that led her to handbag design and discover how she translates her interior architecture background into her iconic, playful creations like the strawberry bag.Ever wondered about the intricacies of launching a stylish brand in a social media-driven market? Marta candidly talks about Martania's evolution since its inception in 2016, including the hurdles of establishing an online presence in El Salvador. She emphasizes the delicate balance between perfecting a product and the necessity of launching it. Learn how careful research, understanding market trends, and a focus on originality have defined Martania's unique voice and style, making it a beloved name among handbag enthusiasts.Lastly, explore the innovative and sustainable practices that set Martania apart from other handbag brands. Marta unveils the non-traditional techniques and specialized training that go into crafting their distinctive boxy-structured bags. Gain insights into the challenges of small-team production and the cultural hurdles Marta faces as a young female entrepreneur. Learn how her partnership with her mother has empowered their leadership in the industry. Future aspirations? Marta has plenty, and she's ready to share how Martania plans to keep growing and innovating in the world of handbag design.Connect with Marta: https://www.instagram.com/martaniabags/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Ever wondered what it takes to build a thriving handbag business while navigating life across different continents? Tune in to hear Clare Hynes from Soli and Sun share her extraordinary journey from Dublin to China, the Philippines, and Washington State. Clare opens up about the joys and challenges of moving internationally with her family and balancing a career in graphic design with the demands of motherhood. She also provides interesting insights into the differences between British and American English, reflecting on her personal and professional growth throughout these experiences.From there, we delve into Clare's unexpected shift from jewelry to handbags, inspired by her exposure to traditional fabrics and social enterprises in the Philippines. Discover how she forged meaningful relationships with local artisans to create products that honor cultural heritage while captivating modern consumers. We also discuss Clare's strategic decision to target niche markets such as luxury resort spas and small boutiques, and the essential role social media plays in her business. Celebrate the artistry of the Tivoli tribe's women weavers and learn how you can support their incredible work through Soli and Sun.Connect with Clare: https://www.instagram.com/soliandsun/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

What happens when a Venezuelan electronic engineering graduate becomes a handbag design sensation in Miami? Join us for an enlightening conversation with Maria Gabriela Duque Albornoz,  the creative mastermind behind Marigaby Designs. Maria shares her journey from crafting unique handbags for personal use in Venezuela to founding a thriving business in Miami. Her story is filled with pivotal moments, from her mother's encouragement to the challenges of Venezuela's job market, all of which fueled her transition from engineering to fashion. Maria's ability to merge technical precision with creative flair has set her designs apart, and she dives into how her engineering background significantly influenced her handbag construction techniques.Discover the evolution of Marigaby Designs as Maria recounts her experiences working with innovative materials like cactus leather and the impact of her Etsy competition win on scaling her business. From the early days of using industrial sewing machines to moving into a larger workspace, Maria provides practical insights into managing a growing business while maintaining personalized customer connections. She also shares her gratitude for the support from the design community and offers invaluable advice for fellow designers. Tune in to hear how Maria successfully balances her burgeoning business with personal mom life commitments, and be inspired by her journey to becoming a celebrated handbag designer.Connect with Maria Gabriela: https://www.instagram.com/marigabydesigns/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Unlock the secrets of handbag authentication with our special guest, renowned handbag authenticator Shelby Wilder. Hear how a cherished wicker bag from her grandmother ignited her passion for well-crafted handbags, leading her on a journey through high school and college, where she faced the challenges of replica bags. Learn about the rise of the circular economy and how the popularity of second-hand luxury bags has surged, especially post-pandemic, making Shelby's expertise more relevant than ever.Shelby takes us through her meticulous process of becoming an expert authenticator, sharing personal stories like her rewarding Louis Vuitton Speedy bag purchase. Discover how her experiences with brands like Prada, Chanel, and Louis Vuitton have shaped her profound knowledge and skills. The therapeutic nature of thrifting, the challenges of distinguishing genuine bags from replicas, and her professional growth at StockX are all part of this captivating conversation.Gain invaluable insights into the intricacies of handbag design, from construction and material selection to the small details that make a big difference. Shelby shares her top tips on preserving and enjoying luxury handbags, emphasizing the balance between maintaining value and practical use. Explore the fascinating impact of fast fashion on the industry and the potential for independent designers to create timeless pieces. Plus, find out why even grommets and zippers matter in high-end handbags.Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Ever wondered how a childhood spent selling lemonade and flowers could lead to a successful career in handbag design? Today, we sit down with Lili Radu, whose journey from a bustling European upbringing to entrepreneurial success in the handbag industry is nothing short of inspiring to her current brand, Vee Collective. Lili shares how her unique experiences living between Miami and Berlin fuel her creativity and drive. Her passion for customer engagement is evident as she reflects on the importance of staying connected to her audience to maintain the authenticity of her brand.Join us as Lili recounts her entrepreneurial journey that spans multiple countries and industries. From Vienna to Rome, and earning an MBA in luxury and design in Italy, Lili's path to creating contemporary leather handbags has been a fascinating one. We delve into her early business ventures, including a remarkable collaboration with Apple, and her strategic move to develop a second brand focused on lightweight bags. Lili's story is a testament to how she structured her goals with meticulous planning while staying adaptable to market demands and customer feedback.We also explore the challenges and triumphs of scaling a handbag brand in today's competitive market. Learn about Lili's clever strategies for meeting high expectations, the pivotal role of her husband in their business, and their strategic shift towards Vee Collective, a brand emphasizing sustainability and practical design. With aspirations to expand into key markets like New York, Lili reflects on the dynamic differences between US and European markets and the excitement of creating personalized customer experiences. This episode is packed with insights on balancing personal and professional life, the thoughtful process behind brand creation, and the thrill of designing with a purpose.Follow Lili:https://www.instagram.com/lili_radu/https://www.instagram.com/veecollective https://www.vee-collective.com/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Get ready to meet Stephanie Sarka, the brain behind 1 Atelier, who took a remarkable journey from the high-stakes world of Goldman Sachs to revolutionizing the luxury handbag industry! Stephanie opens up about her transformative experiences in mergers and acquisitions, her educational journey through Stanford and Harvard, and her invaluable time at Coach under the mentorship of Lou Frankfurt. Hear how these experiences shaped her vision for sustainable and thoughtful production practices that are carving a new path in luxury fashion.In our conversation, we uncover the secrets behind sustainable luxury production. Stephanie discusses the emotional connection to artisan craftsmanship and the thrill of working with materials like leather. We tackle the significant issues of overstock and waste, exploring how 1 Atelier's 100% on-demand production model changes the game. From the differences between custom and bespoke to the pitfalls of offering too many options—highlighted by the rise and fall of MonPurse—this episode is packed with insights into how technology and a passion for fashion can drive meaningful innovation.Stephanie's entrepreneurial spirit shines as she shares her journey from Coach to the digital frontier with Idealab, where she played a role in creating the paid search business model. Discover the strategic and creative forces behind 1 Atelier, including their "Farm to Arm" approach that promotes transparency and sustainability in luxury. From the intricacies of pricing bespoke items to the environmental impact of regenerative agriculture, this episode is a comprehensive guide for anyone fascinated by the intersection of fashion, sustainability, and entrepreneurship.Connect with Stephanie: https://1atelier.com/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Ever wondered how a political science graduate could revolutionize the world of handbag design? In this episode, Sarah Wells shares her extraordinary journey from working in nonprofit leadership to building a thriving handbag brand to support working mothers. Sarah opens up about the imposter syndrome she battled and how Emily Blumenthal's influential book became a game-changer for her career shift. From her roots in Owego, New York, to her education in Washington D.C., Sarah recounts the pivotal moments and challenges that shaped her entrepreneurial spirit, ultimately leading her to create functional and stylish handbags that cater to the needs of modern mothers.Creating a handbag brand is no small feat, and Sarah dives into the intricate details of sourcing materials, crafting the first sample, and the thoughtful process behind naming her brand. Emphasizing the importance of attention to detail and the iterative design process, she also highlights her supportive spouse and family's critical role throughout her journey. Listen as Sarah discusses the trials and triumphs of building strong, long-term relationships with manufacturing partners in China, supported by her consistent visits and firsthand knowledge of the factory environment. The narrative underscores the power of loyalty and personal connections in sustaining business success.Joining the conversation, Emily Blumenthal, founder of the Handbag Designer 101 Masterclass, shares her expert insights into the industry. Emily offers invaluable lessons on adaptability and innovation, particularly in evolving e-commerce strategies and personalized customer engagement. Discover how Sarah transitioned from her own website to utilizing Amazon's services while maintaining a close-knit community and advocating for her niche market. This episode is a treasure trove of practical advice and inspiring stories, perfect for aspiring handbag designers and entrepreneurs looking for a blueprint to success.Follow Sarah:https://sarahwellsbags.com/https://www.instagram.com/sarahwellsbags/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Can the fashion world keep up with the rapidly changing landscape of technology? Join us as we engage with Claire Tattersall, the pioneering force behind the first Digital Fashion Week. Claire shares her captivating journey from the 2020 event launch to its phenomenal growth across fashion capitals like New York, London, Paris, and Milan. Her story is one of resilience and innovation, navigating the challenges and celebrating the triumphs of digital fashion. We'll also explore Claire's previous venture, Thunder Lili, and its mission to revolutionize fashion design through digital tools.Discover how the intersection of fashion and technology can unlock new opportunities for aspiring designers. Emily Blumenthal introduces the Handbag Designer 101 Masterclass, offering insights into creating iconic handbags. We break down the nuances between Web2 and Web3, highlighting how digital platforms like Roblox transform brand building. Listen as we discuss the transition from digital to physical products in the luxury handbag market and the innovative use of technology, such as virtual try-ons and NFC chips, to enhance customer engagement and create exclusivity in accessories.Explore the transformative potential of augmented reality and NFC technology for small brands and independent designers. We discuss the importance of continuous learning and adaptation in this rapidly evolving industry, emphasizing the role of educational institutions like FIT. Claire Tattersall's invaluable insights and resources will guide you through the exciting world of Digital Fashion Week and the broader digital fashion landscape. Stay ahead of the trends in handbag design, learn about innovative materials, and get to know the emerging designers shaping the future of fashion. Don't miss out on this engaging and informative conversation.Follow Claire: https://digitalfashionweek.nyc/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Ever wondered what it takes to authenticate a luxury handbag? Join us as we sit down with Dani Smith, the Senior Authentication Specialist at What Goes Around Comes Around, who pulls back the curtain on the world of vintage luxury goods. Dani shares her fascinating experiences with iconic brands like Chanel, Louis Vuitton, and Gucci, including an unforgettable Karl Lagerfeld retrospective. We explore the unique advantages of in-person shopping at the Soho and Beverly Hills storefronts, where the tactile experience and expert guidance offer something that online platforms simply can't replicate. Dani also walks us through the complexities of authenticating luxury handbags, highlighting the challenges of transitional periods in brand history. You'll hear an intriguing tale of a Chanel bag that baffled customers for over a year due to its unusual features, underscoring the importance of education for buyers and authenticators. We dive into the rich history and cultural significance of luxury handbags, giving a nod to how brands like Louis Vuitton revolutionized travel with the introduction of the zipper. It's a deep dive into the meticulous world of handbag authentication and the legacy of luxury brands.In our final segment, we navigate the intricate dynamics of the luxury handbag market, discussing how platforms like Fashionphile balance iconic and emerging brands. Dani sheds light on the impact of market trends and scandals on brand perception, with examples like Nancy Gonzalez and Balenciaga. We also discuss investing in classic luxury pieces, such as Chanel's classic flaps, Dior's saddle, and Lady Dior bags. Through captivating anecdotes, including Christina Ricci selling her bags during her divorce, we explore the financial safety net that collecting valuable handbags can provide. Don't miss this comprehensive look into the world of luxury handbags, filled with expert insights and compelling stories.Follow Dani: https://www.whatgoesaroundnyc.com/https://www.linkedin.com/in/dani-smith-436b38131/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Prepare to be inspired as we explore the incredible journey of Tamara Rappa, founder of Story & Rain. Tamara's path to success is remarkable from her academic pursuits at Parsons School of Design to securing coveted internships at Interview Magazine and Marie Claire. You'll hear about her early career challenges and triumphs in the fashion department at Interview Magazine, where she faced a rigorous application process and an edit test that honed her editorial skills. Tamara's story is a testament to dedication and passion, offering invaluable insights for anyone aspiring to make their mark in the fashion industry.Master the art of product curation and pitching with our comprehensive guide designed specifically for those in the fashion and lifestyle sectors. Discover the secrets to crafting a compelling editorial mix by presenting a diverse range of products, from high-end to budget-friendly options. We emphasize the importance of thorough research and precision in your pitches, ensuring they are relevant and impactful. Learn the critical role of providing all necessary details upfront, such as high-resolution images and product availability, making it easy for editors and stylists to feature your products.Finally, we delve into the logistics of image sharing and product requests, stressing the importance of professionalism and attention to detail. Understand the nuances of shipping products for styling purposes and the need for brands to budget for these costs effectively. We illustrate the magic of curating fashion through a blend of diverse and complementary pieces, using examples like curved handbags to show how different styles can elevate each other. Don't miss the chance to follow and engage with Story and Rain across multiple platforms, gaining further inspiration for your fashion endeavors.Follow Tamara: https://storyandrain.com/page/the-founderhttps://www.instagram.com/tamararappa/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Unlock the secrets of the ever-evolving handbag industry with Koyaana Redstar, a virtuoso of the RealReal, as she joins me, Emily Blumenthal, your handbag fairy godmother. We shed light on the magnetic allure of brands like Rebecca Minkoff, whose designs have danced through time to remain in the limelight of the pre-loved luxury market. Hear my genesis tale from a humble handbag lover to a maestro in the art of valuation and resale, where I reveal the serendipity of turning my mom's handbags into a treasure trove online, and how a Goodwill gambit blossomed into a savvy income stream.In our engaging dialogue, we cast a spotlight on the circular economy's pivotal role in the longevity of handbags, from innovative profit-sharing NRC chips to brands like Coach launching their own platforms, such as the pioneering Coachtopia. We delve into the intrigue of minimalistic designs and their unwavering appeal in the resale market, where collections like Coach's Legacy manage to captivate with their timeless simplicity. We wax nostalgic over designs that are both a nod to the past and a wink to the future, proving that vintage vibes and enduring craftsmanship never go out of style.As we traverse the luxury landscape, we hone in on European powerhouses, with a special focus on the venerable Loewe's endeavors to enthrall the eco-conscious fashionista. Discover how collaborations and sustainable strides are reshaping the image of luxury, drawing in a younger, more socially aware audience. We navigate through the complexities of luxury resale and market trends, spotlighting Gucci's bold move with The RealReal and how brands juggle the intricate dance of scarcity against demand. Join us for an enlightening journey that peels back the curtain on the post-pandemic consumer psyche and the shifting tectonics of retail.Connect with Koyaana:https://www.instagram.com/k_redstar/https://www.linkedin.com/in/koyaana-redstar-ba421834/Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

What drives a small-town girl from Steamboat Springs, Colorado, to become a successful handbag designer in New York City? In this special episode of the Handbag Designer 101 podcast, we sit down with Jessy Dover from Dagne Dover. Jessy opens up about her early passion for creativity, sharing the heartwarming story of how she crafted her own hot pink satin prom dress using fabric from Walmart. Her journey from a small town to the bustling streets of New York is a testament to her resilience, innovation, and intrinsic understanding of design.Discover the pivotal moments that shaped her career, including her enlightening yet restrictive experience at Coach, which ultimately led her to co-found Dagne Dover with partners Melissa Mash and Deepa Gandhi. We explore the serendipitous meeting that sparked their partnership and how their unique blend of creative, analytical, and financial expertise became the cornerstone of their brand's success. Jessy's insights into the collaborative dynamics and open-mindedness required for building a business offer valuable lessons for aspiring designers and entrepreneurs.From initial strategies like website pre-sales and social media marketing to the importance of focus groups, Jessy reveals the practical steps that brought their handbag line to life. She discusses how their brand stands out in a competitive market by focusing on practicality, durability, and style for professional women. Plus, Jessy shares the significance of an MBA in providing analytical tools while highlighting the irreplaceable value of intuition and creativity. This episode is a masterclass in building a female-led business, emphasizing the importance of strong, supportive relationships and adaptability, especially in times of crisis like the pandemic. Tune in to learn from Jessy Dover's inspiring journey and gain insights into the world of handbag design and entrepreneurship.https://www.dagnedover.com/Use code HANDBAG101 to shop, and it will be valid for 15% off full-price items.Follow Jessy:https://www.instagram.com/dagnedover https://www.instagram.com/jessydover/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner

Ever wondered how a designer strikes the perfect balance between creativity and practicality in the world of fashion accessories? Join us for an exclusive conversation with Amanda Cross, the visionary talent behind and Director of Product Design of the Stephanie Johnson brand at Ricardo Beverly Hills, as we crack the code on keeping a brand's essence alive post-acquisition. Amanda dives into the collaboration with Stephanie Johnson herself, sharing the synergy that drives the creation of cosmetic bags that not only serve their purpose but also command attention as trendsetting pieces. This insightful dialogue peels back the curtain on the design process, from the choice of materials to addressing consumer demands, ensuring each product isn't just functional but a reflection of personal style.This episode isn't just about the nuts and bolts of design—it's an exploration of the marketing strategies that allow a product to thrive in a competitive beauty landscape. Learn how careful product testing, embracing customer feedback, and understanding the pulse of retail giants like Sephora can lead to success in the saturated market of handbag design. Amanda's journey from a fine arts background to the tactile world of fashion accessories serves as an inspiration, highlighting the importance of adaptability and continuous learning. For anyone with a passion for fashion or a curiosity about what it takes to make it in the industry, this episode promises a wealth of knowledge and an inspiring look at the joy of creation.Connect with Amanda:https://www.linkedin.com/in/amandamaecross/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner