Podcasts about revenue boost

"We need to stop forcing marketing metrics on the business MQLs, click-through rates, web traffic and start speaking the language of pipeline, bookings, and revenue. When marketers align their reporting with what the executive team actually cares about, they stop defending their existence and start leading the growth conversation.” Leslie Alore, SVP of Marketing at Flexera Marketing Impact Unlocked: Prove, Scale, and Strengthen Revenue Contribution. A practical framework for aligning marketing metrics with the outcomes your executive team actually cares about. In this episode of Revenue Boost, Kerry Curran sits down with Leslie Alore, SVP of Marketing at Flexera, to unpack one of the most urgent challenges facing B2B marketing leaders today: proving marketing's value in terms that drive boardroom decisions. Too many teams are stuck reporting MQLs while the C-suite wants pipeline, bookings, and revenue. Leslie shares how to shift from tactical metrics to strategic impact with a marketing contribution model that reframes the role of marketing as a core revenue engine not just a lead factory. You'll walk away with actionable strategies to: Align marketing language with executive priorities Measure contribution across pipeline creation, acceleration, and bookings Navigate complex sales cycles and partner motions with smarter tracking Earn trust by demonstrating marketing's real influence on growth Whether you're a CMO, VP, or revenue-minded marketer, this episode gives you the tools to elevate your seat at the table and scale marketing's business impact without fighting for credit.

"If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That's a quote from Roderick Jefferson and a sneak peek at today's episode.Hi there, I'm Kerry Curran—Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost, A Marketing Podcast. In every episode, I sit down with top experts to bring you actionable strategies that deliver real results. So if you're serious about business growth, find us in your favorite podcast directory, hit subscribe, and start outpacing your competition today.In this episode, titled AI + EQ + GTM: The New Growth Equation for B2B Leaders, I sit down with keynote speaker, author, and enablement powerhouse Roderick Jefferson to unpack the modern formula for revenue growth: AI + EQ + GTM.We explore why traditional sales enablement isn't enough in today's landscape—and how real go-to-market success requires alignment across marketing, sales, and customer success, powered by emotional intelligence and smart technology integration.Whether you're a CRO, CMO, or GTM leader looking to scale smarter, this episode is packed with real-world insights and actionable strategies to align your teams and drive sustainable growth.Stick around until the end, where Roderick shares expert tips for building your own AI-powered revenue engine.If you're serious about long-term growth, it's time to get serious about AI, EQ, and GTM. Let's go.Kerry Curran, RBMA (00:01)Welcome, Roderick. Please introduce yourself and share your background and expertise.Roderick Jefferson (00:06)Hey, Kerry. First of all, thanks so much for having me on. I'm really excited—I've been looking forward to this one all day. So thanks again. I'm Roderick Jefferson, CEO of Roderick Jefferson & Associates. We're a fractional enablement company, and we focus on helping small to mid-sized businesses—typically in the $10M to $100M range—that need help with onboarding, ongoing education, and coaching.I'm also a keynote speaker and an author. I actually started my career in sales at AT&T years ago. I was a BDR, did well, got promoted to AE, made President's Club a couple of times. Then I was offered a sales leadership role—and I turned it down. I know they thought I was crazy, but there were two reasons: first, I realized I loved the process of selling more than just closing big deals. And second, oddly enough, I wasn't coin-operated. I did it because I loved it—it gave me a chance to interact with people and have conversations like this one.Kerry Curran, RBMA (01:16)I love that—and I love your background. As Roderick mentioned, he does a lot of keynote speaking, and that's actually where I met him. He was a keynote speaker at B2BMX West in Scottsdale last month. I also have one of your books here that I've been diving into. I can't believe how fast this year is flying—it's already the first day of spring!Roderick Jefferson (01:33)Thank you so much. Wow, that was just last month? It feels like last week. Where is the time going?Kerry Curran, RBMA (01:45)I appreciate your experience for so many reasons. One is that—like we talked about before the show—my dad was in sales at AT&T for over 20 years. It paid for my entire education. So we were comparing notes on that era of innovation and what we learned back then.Roderick Jefferson (02:02)Thank you, AT&T!Kerry Curran, RBMA (02:13)So much of what you talked about on stage and wrote about in your book is near and dear to my heart. My background is in building integrated marketing-to-sales infrastructure and strengthening it to drive revenue growth. I'm excited to hear more about what you're seeing and hearing. You talk to so many brands and marketers—what's hot right now? What's the buzz? What do we need to know?Roderick Jefferson (02:44)A couple of things. The obvious one is AI—but I'll add something: it's not just AI, it's AI plus EQ plus IQ. Without that combination, you won't be successful.The other big theme is the same old problem we've always had: Why is there such a disconnect between sales and marketing? As an enablement guy, it pains me. I spent 30 years in corporate trying to figure that out. I think we're getting closer to alignment—thank you, AI, for finally stepping in and being smarter than all of us! But we've still got a long way to go.Part of the issue is we're still making decisions in silos. That's why I've become a champion of moving away from just "sales enablement."Yes, I know I wrote the book on sales enablement—but I don't think that's the focus anymore. In hindsight, “sales enablement” is too myopic. It's really about go-to-market. How do we bring HR, marketing, product marketing, engineering, sales, and enablement all to the same table to talk about the entire buyer's journey?Instead of focusing on our internal sales process and trying to shoehorn prospects into it, we should be asking: How do they buy? Who buys? Are there buying committees? How many people are involved? And yes, ICP matters—but that's just the tip of the iceberg. It goes much deeper.Kerry Curran, RBMA (04:44)Yes, absolutely. And going back to why you loved your early sales roles—it was about helping people. That's how I've always approached marketing too: what are their business challenges, and what can I offer to solve them? In your keynote, you said, “I want sales to stop selling and start helping.” But that's not possible without partnering with marketing to learn and message around the outcomes we drive and the pain points we solve.Roderick Jefferson (05:22)Exactly. Let's unpack that. First, about helping vs. selling—that's why we have spam filters now. Nobody wants to be sold to. That's also why people avoid car lots—because you know what's coming: they'll talk at you, try to upsell you, and push you into something you don't need or want. Then you have buyer's remorse.Now apply that to corporate and entrepreneurship. If you're doing all the talking in sales, something's wrong. Too many people ask questions just to move the deal forward instead of being genuinely inquisitive.Let's take it further. If marketing is working in a silo—building messaging and positioning—and they don't bring in sales, then guess what? Sales won't use it. Newsflash, right? And second, it's only going to reflect marketing's perspective. But if you bring both teams together and say, “Hey, what are the top three to five things you're hearing from prospects over and over?”—then you can work collaboratively and cohesively to solve those.The third piece is: let's stop trying to manufacture pain. Not every prospect is in pain. Sometimes the goal is to increase efficiency or productivity. If there is pain, you get to play doctor for a moment. And by that, I mean: do they need an Advil, a Vicodin, a Percocet, or an extraction? Do you need to stop the bleeding right now? You only figure that out by getting sales, marketing, product, and even HR at the same table.Kerry Curran, RBMA (07:34)Yes, absolutely. I love the analogy of different levels of pain solutions because you're right—sometimes it's not pain, it's about helping the customer be more efficient, reduce costs, or drive revenue. I've used the doctor analogy before too: you assess the situation and then customize the solution based on where it “hurts” the most. One of the ongoing challenges, though, is that sales and marketing still aren't fully aligned. Why do you think that's been such a persistent issue, and where do you see it heading?Roderick Jefferson (08:14)Because sales speaks French and marketing speaks German. They're close enough that they can kind of understand each other—like ordering a beer or finding a bathroom—but not enough for a meaningful conversation.The core issue is that they're not talking—they're presenting to each other. They're pitching ideas instead of having a dialogue. Marketing says, “Here's what the pitch should look like,” and sales replies, “When's the last time you actually talked to a customer?”They also get stuck in “I think” and “I feel,” and I always tell both groups—those are the two things you cannot say in a joint meeting. No one cares what you think or feel. Instead, say: “Here's what I've seen work,” or “Here's what I've heard from prospects and customers.” That way, the conversation is rooted in data and real-world insight, not opinion or emotion.You might say, “Hey, when we get to slide six in the deck, things get fuzzy and deals stall.” That's something marketing can fix. Or you go to product and say, “I've talked to 10 prospects, and eight of them asked for this feature. Can we move it up in the roadmap?”Or go back to sales and say, “Only 28% of the team is hitting quota because they're struggling with discovery and objection handling.” So enablement and marketing can partner to create role plays, messaging guides, or accreditations. It sounds utopian, but I've actually done this six times over 30 years—it is possible.It's not because I'm the smartest guy in the room—it's because when sales and marketing align around shared definitions and shared goals, real change happens. Go back to MQLs and SQLs. One team says, “We gave you all these leads,” and the other says, “Yeah, but they all sucked.” Then you realize: you haven't even agreed on what a lead is.As a fractional enablement leader, that's the first question I ask: “Can you both define what an MQL and SQL mean to you?” Nine times out of ten, they realize they aren't aligned at all. That's where real progress starts.Once you fix communication, the next phase is collaboration. And what comes out of collaboration is the big one: accountability. That's the word nobody likes—but it's what gets results. You're holding each other to timelines, deliverables, and follow-through.The final phase is orchestration. That's what enablement really does—we connect communication, collaboration, and accountability across the entire go-to-market team so everyone has a voice and a vote.Kerry Curran, RBMA (13:16)You're so smart, and you bring up so many great points—especially around MQLs, SQLs, and the lack of collaboration. There's no unified North Star. Marketing may be focused on MQLs, but those criteria don't always match what moves an MQL to an SQL.There's also no feedback loop. I've seen teams where sales and marketing didn't even talk to each other—but they still complained about each other! I was brought in to help, and I said, “You're adults. It's time to talk to one another.” And you'd think that would be obvious.What I love is that we're starting to see the outdated framework of MQLs as a KPI begin to fade. As you said, it's about identifying a shared goal that everyone can be accountable to. We need to all be paddling in the same direction.Roderick Jefferson (14:16)Exactly. I wouldn't say we're all rowing yet, but we've definitely got our hands in the water, and we're starting to go in the same direction. You can see that North Star flickering out there.And I give big kudos to AI for helping with that. In some ways, it reminds me of social media. Would you agree that social media initially made us less social?Kerry Curran, RBMA (14:27)Yes, totally agree. We can see the North Star.Roderick Jefferson (14:57)Now I'm going to flip that idea on its head: if done right, I believe AI will actually make us more human—and drive more meaningful conversations. I know that sounds crazy, but I have six ways AI can help us do that.First, let's go back to streamlining lead scoring. If we use AI to prioritize leads based on their likelihood to convert, sales can focus efforts on the most promising opportunities. Once we align on those criteria, volume and quality both improve. With confidence comes competence—and vice versa.Second is automating task management. Whether it's data entry, appointment scheduling, or follow-up emails, those repetitive tasks eat up sales time. Less than 30% of a rep's time is spent actually selling. If we offload that admin work, reps can focus on high-value activities—like building relationships, doing discovery, and closing deals.Kerry Curran, RBMA (15:59)Yes! And pre-call planning. Having the time to prepare properly makes a huge difference.Roderick Jefferson (16:19)Exactly. Third is real-time analytics. If marketing and ops can provide sales reps with real-time insights—like funnel data, deal velocity, or content performance—we can start making decisions based on data, not assumptions or feelings.The fourth area is personalized sales coaching. I talk to a lot of leaders, and I'll make a bold statement: most sales leaders don't know how to coach. They either use outdated methods or try to “peanut butter” their advice across the team.But what if we could use AI to analyze calls, emails, and meetings—then provide coaching based on each rep's strengths and weaknesses? Sales leaders could shift from managing to leading.Kerry Curran, RBMA (17:55)Yes, I love that. It would completely elevate team performance.Roderick Jefferson (18:11)Exactly. Fifth is increasing efficiency in the sales process. AI can create proposals, contracts, and other documents, which frees up time for reps to focus on helping—not chasing paperwork. And by streamlining the process, we can qualify faster and avoid wasting time on poor-fit deals.Kerry Curran, RBMA (18:58)Right, and they can focus on the deals that are actually likely to move forward.Roderick Jefferson (19:09)Exactly. And sixth—and most overlooked—is customer success. That's often left out of GTM conversations, but it's critical. We can use AI-powered chatbots and virtual assistants to handle basic inquiries. That frees up CSMs to focus on more strategic tasks like renewals, cross-sell, and upsell.Let's be honest—most CSMs were trained for renewals, not selling. But cross-sell and upsell aren't really selling—they're reselling to warm, happy customers. The better trained and equipped CSMs are, the better your customer retention and growth.Because let's face it—we've all seen it: 90 days before renewal, suddenly a CSM becomes your best friend. Where were they for the last two years? If we get ahead of that and connect all the dots—sales, marketing, CS, and product—guess who wins?The prospect.The customer.The company—because revenue goes up.The employee—because bonuses happen, spiffs get paid, and KPIs are hit.But most importantly, we build customers for life. And that has to start from the very beginning, not just when the CSM steps in at the end.Kerry Curran, RBMA (20:47)Yes, this is so smart. I love that you brought customer success into the conversation. One of the things I love about go-to-market strategy is that it includes lifetime value—upsell and renewal are a critical part of the revenue journey.In my past roles, I've seen teams say, “Well, that's just client services—they don't know how to sell.” But to your point, if we coach them, equip them, and make them comfortable, it can go a long way.Roderick Jefferson (21:34)Absolutely. They become the lifeblood of your business. Yes, you need net-new revenue, but if sales builds this big, beautiful house on the front end and then customers just walk out the back door—what's the point?And I won't even get into the stats—you know them—about how much more expensive it is to acquire a new customer versus retaining one. The key is being human and actually helping.Kerry Curran, RBMA (21:46)Exactly. I love that. It leads perfectly into my next question—because one of the core components of your strategy and presentation was the importance of EQ, or emotional intelligence. Can you talk about why that's so critical?Roderick Jefferson (22:19)Yeah. It really comes down to this: AI can provide content—tons of it, endlessly. It can give you all the data and information in the world. But it still requires a human to provide context. For now, at least. I'm not saying it'll be that way forever, but for now, context is everything.I love analogies, so I'll give you one: it's like making gumbo. You sprinkle in some seasoning here, some spice there. In this case, AI provides the content. Then the human provides the interpretation—context. That's understanding how to use that generated content to reach the right person or company, at the right time, with the right message, in the right tone.What you get is a balanced, powerful approach: IQ + EQ + AI. That's what leads to truly optimal outcomes—if you do it right.Kerry Curran, RBMA (23:19)Yes! I love that. And I love every stage of your process, Roderick—it's so valuable. I know your clients are lucky to work with you.For people listening and thinking, “Yes, I need this,” how do they get started? What's the baseline readiness? How do they begin integrating sales and marketing more effectively—and leveraging AI?Roderick Jefferson (23:34)Thank you so much for that. It really starts with a conversation. Reach out—LinkedIn, social media, my website. And from there, we talk. We get to the core questions: Where are you today? Where have you been? Where are you trying to go? And most importantly: What does success look like?And not just, “What does success look like?” but, “Who is success for?”Then we move into an assessment. I want to talk to every part of the go-to-market team. Because not only do we have French and German—we've also got Dutch, Spanish, and every other language. My job is to become the translator—not just of language, but of dialects and context.“This is what they said, but here's what they meant. And this is what they meant, but here's what they actually need.”Then we dig into what's really going on. Most clients have a sense of what's “broken.” I'm not just looking for the broken parts—I'm looking at what you've already tried. What worked? What didn't? Why or why not?I basically become a persistent four-year-old asking, “Why? But why? But why?” And yes, it gets frustrating—but it's the only way to build a unified GTM team with a shared North Star.Kerry Curran, RBMA (25:32)Yes, I love that. And just to add—sometimes something didn't work not because it was a bad strategy, but because it was evaluated with the wrong KPI or misunderstood entirely.Like a top-of-funnel strategy did work—but the team expected it to generate leads that same month. It takes time. So much of this comes down to digging into the root of the issue, and I love your approach.Roderick Jefferson (26:10)Exactly. And it's also about understanding that every GTM function has different KPIs.If I'm talking to sales, I'm asking about average deal size, quota attainment, deal velocity, win rate, pipeline generation. If I'm talking to sales engineering, they care about number of demos per deal, wins and losses, and number of POCs. Customer success? They care about adoption, churn, CSAT, NPS, lifetime value.My job is to set the North Star and speak in their language—not in “enablement-ese.” Sometimes that means speaking in sales terms, sometimes marketing terms. And I always say, “Assume I know nothing about your job. Spell out your acronyms. Define your terms.”Because over 30 years, I've learned: the same acronym can mean 12 different things at 12 different companies.The goal is to get away from confusion and start finding commonality. When you break down the silos and the masks, you realize we're all working toward the same thing: new, long-term, happy customers for life.Kerry Curran, RBMA (27:55)Yes—thank you, Roderick. I love this. So, how can people find you?Roderick Jefferson (28:00)Funny—I always say if you can't find me on social media, you're not trying to find me.You can reach me at roderickjefferson.com, and you can find my book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence and the upcoming Sales 3.0 companion workbook there as well.I'm on LinkedIn as Roderick Jefferson, Instagram and Threads at @roderick_j_associates, YouTube at Roderick Jefferson, and on BlueSky as @voiceofrod.Kerry Curran, RBMA (28:33)Excellent. I'll make sure to include all of that in the show notes—I'm sure this episode will have your phone ringing!Thank you so much, Roderick. I really appreciate you taking the time to join us. This was valuable for me, and I'm sure for the audience as well.Roderick Jefferson (28:40)Ring-a-ling—bring it on! Let's dance. Thank you again. This was an absolute honor, and I'm glad we got the chance to reconnect, Kerry.Kerry Curran, RBMA (28:59)For sure. Thank you—you too.Roderick Jefferson (29:01)Take care, all.Thanks for tuning in. If you're struggling with flat or slowing revenue growth, you're not alone. That's why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster.If you're serious about growth, search for us in your favorite podcast directory. Hit follow or subscribe, and leave a five-star rating—it helps us keep the game-changing content coming.New episodes drop regularly. Don't let your revenue growth strategy fall behind. We'll see you soon!

The CEO's Strategic Growth Edge: A Go-To-Market System That Scales“You don't need more leads—you need clarity. Clarity on where your business can grow the most, the fastest, and at the highest margin. That's what a real go-to-market system delivers. It's not about volume anymore—it's about alignment, focus, and making sure every team—marketing, sales, and customer success—is executing toward the same outcome. That's how CEOs scale with confidence.” That's a quote from Sangram Vajre, and a sneak peek at today's episode.Welcome to Revenue Boost: A Marketing Podcast. I'm your host, Kerry Curran—revenue growth expert, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, we bring you the strategies, insights, and conversations that help drive your revenue growth. So search for Revenue Boost in your favorite podcast directory and hit subscribe to stay ahead of the game.In The CEO's Strategic Growth Edge: A Go-to-Market System That Scales, I'm joined by bestselling author and GTM expert Sangram Vajre to discuss why go-to-market isn't a marketing tactic—it's a CEO-level growth system. In this episode, you'll learn the three phases every business must navigate to scale, why alignment beats activity in every growth stage, how CEOs can drive clarity, trust, and margin-focused decisions across teams, and why AI is only a threat if you're still riding the demand-gen horse.If you're a growth-minded CEO or exec, this episode gives you the roadmap and the mindset to scale faster, smarter, and stronger. Be sure to listen through to the end, where Sangram shares three key tips—his ultimate advice for any leader ready to level up their go-to-market strategy. Let's go!Kerry Curran, RBMA (00:00.77)So welcome, Sangram. Please introduce yourself and share a bit about your background and expertise.Sangram Vajre (00:06.992)Well, at the highest level, I feel like I've had the opportunity to be in the B2B space for the last two decades and have had a front-row seat to categories that have shaped how we think about go-to-market. I ran marketing at Pardot. We were acquired by ExactTarget and then Salesforce—that was a $2.7 billion acquisition. It was a huge shift in mindset, going from a $10 million company to a $10 billion one, and I learned a lot.I became a student of go-to-market, if you will. That was in the marketing automation space. Then I launched a company called Terminus, which has been acquired twice now. Along the way, I've written three books. The one we're going to talk a lot about is MOVE, which became a Wall Street Journal bestseller. That book has created a lot of opportunities and work for us.I walked into writing this book, Kerry, thinking I knew go-to-market because I had two $100M+ exits. But I walked out of the process a student of go-to-market because I learned so much. Writing it forced me to talk to folks like Brian Halligan, the CEO of HubSpot, and partners at VC firms who have seen 200 exits—not just the three I've experienced.It really expanded my vision. Now I lead a company called Go-To-Market Partners. We're a research and advisory firm focused on helping companies understand who owns go-to-market and how to run it at a transformational level. Our clients are primarily CEOs and executive teams. That's our focus.Kerry Curran, RBMA (01:46.094)Excellent. Well, I'm very excited to dive in. I first saw you speak at Inbound last fall, and what really resonated with me was the shift from just an ABM program to a company-wide GTM program—one that includes everything from problem-market fit all the way to customer success, loyalty, and retention. Really making GTM the core of revenue growth.So I'd love for you to dive in and share that framework and background.Sangram Vajre (02:23.224)Yeah. And by the way, for people who've never attended Inbound—you should. I've spoken there for eight years straight and always try to bring new ideas. Each year, they keep giving me more opportunities—from main stage to workshops. I think you attended the 90-minute workshop, right? Hopefully it wasn't boring!Kerry Curran, RBMA (02:48.61)Yeah, it was excellent. I love this stuff, so I was taking lots of notes.Sangram Vajre (02:52.814)That was fun. The whole idea was: how can you build your entire go-to-market strategy on a single slide? Now, people might think, “There's no way—you need way more detail.” But it's not about making it complete; it's about making it clear.So everyone can be aligned. For example, in the operating system we've developed, we write research about it every Monday in a newsletter called GTM Monday, read by 175,000 people. The eight pillars are based on the most important questions. And Kerry, I don't know if you'll agree, but I think I've done a disservice for two decades by asking the wrong question.Like, I used to ask, “Where can we grow?”—which sounds smart but is actually foolish. The better question is, “Where can we grow the most, the fastest, the best, at the highest margin?” That's the true business perspective. So the operating system is built around these eight essential questions.If every executive team can align on these—not with certainty, but with clarity—then they can gain a clear understanding of what they're doing, where they're going, who their ICP is, what bets they're making, and which motions to pursue. I've done this over a thousand times with executive teams, helping them build their entire go-to-market strategy on a single slide. And it's like a lightbulb moment for them: “Okay, now I know what bets we're making and how my team is aligned.” It's a beautiful thing.Kerry Curran, RBMA (04:50.988)Yeah, because that's one of the hardest challenges across business strategy and growth: where to invest, where to lean in. So bring us through the questions and framework.Sangram Vajre (05:01.688)Yeah. So the first one is “Where can you grow the most?” The second one is really about what we call the Market Investment Map. I'll give you maybe three or four so people can get an idea. The Market Investment Map is especially useful for companies with more than one product or more than one segment. This is the least used but most valuable framework companies should be using.You might remember from the Inbound talk—I used HubSpot as an example since I was speaking at Inbound. It's interesting because at my last company, Terminus, we acquired five companies in eight years. So we had to learn this process. The Market Investment Map is about matching your best segments to the best products to create the highest-margin offering.If your entire business focuses only on pipeline and revenue—which sounds right—you're actually focused on the wrong things. You may have seen people post on LinkedIn saying, “I generated $10 million in pipeline,” and then a month later, they're laid off. Why? Because that pipeline didn't matter. It might have been general pipeline, but if you looked at pipeline within your ICP—the customers your company really needs to close, retain, and expand—it might have only been half a million. That's not enough to sustain growth or justify your role.So, understanding the business is critical. It's not just about understanding marketing skills like demand gen, content, or design. Those are table stakes. You need to understand the business of marketing—how the financials work, how to drive revenue, and how to say, “Yeah, we generated $10 million in pipeline, but only half a million was within ICP, so it won't convert or drive the margin we need.” That level of EQ and IQ is what leaders need today.Our go-to-market operating system goes deep into areas like this.Kerry Curran, RBMA (07:31.022)And I love the alignment with the ICP. I'm sure you'll get deeper into that. I also know you talk about getting rid of MQLs because the real focus should be on getting closer to the ICP—on who's actually going to drive revenue.Sangram Vajre (07:45.892)Yeah. John Miller, a good friend who co-founded Marketo, has been writing about this too. I was the CMO of Pardot. Then we both built ABM companies—I built Terminus; he built Engagio, which is now part of Demandbase. We've been evangelizing the idea of efficient marketing machines for the last two decades.We're coming full circle now. That approach made sense in the “growth at all costs” era. But in this “efficient growth” era, everything can be measured. The dark funnel is real. AI can now accelerate your team's output and throughput. So we have to go back to first principles—what do your customers really want?I was in a discussion yesterday with executives and middle managers, and the topic of AI came up. Some were worried it would take their jobs. And I said, “Yes, it absolutely will—and it should.” I gave the example I wrote about recently: imagine you were the best horseman, with saddles, barns, and a generational business built around horses. Then Henry Ford comes along with four wheels. You just lost your job—not because you were bad, but because you got infatuated with the horse, not with your customer's need to get from point A to point B.Horses did that—it was better than walking. But then came cars, trains, airplanes. Business evolves. If you focus on your customers' needs—better, faster, cheaper—you'll always be excited about innovation rather than afraid of it. So yes, AI will replace anyone who stays on their horse. If you're riding the demand gen horse or relying only on content creation, a lot is going to change. Get off the horse, refocus on customer needs, and figure out how to move your business forward.Kerry Curran, RBMA (10:21.708)Yeah. So talk a bit about honing in on the ICP. I know in one of the sessions you asked, “Who's your target audience?” And of course, there was one guy in the front row who said, “Everyone,” and we all laughed. But I still hear that all the time. Talk about how important it is, to your point, to know your customer and get obsessed with what they need.Sangram Vajre (10:45.56)Yeah. So the first pillar of the go-to-market operating system is called TRM, or Total Relevant Market. We introduced that in the book MOVE for the first time. It's a departure from TAM—Total Addressable Market—which is what that guy in the front row was referring to during that session. It was epic, and I think he was a sales leader, so it was even funnier in a room full of marketers.But it's true—and real. He was being honest, and I appreciated that. The reality is, we've all been conditioned to focus on more and more—bigger and bigger markets. That makes sense if you have unlimited funds and can raise money. It makes sense if the market is huge and you're just trying to get in and have more people doing outbound.As a matter of fact, a few weeks ago, we did a session where someone said something profound that I'll never forget. He said, “The whole SDR function is a feature bug in the VC model.” That was fascinating—because the whole SDR model was built to get as many leads as possible, assign 22-year-olds to make cold calls, and push them to AEs.We built this because it worked on a spreadsheet. If we generate 1,000 leads, we need 50 callers to convert them. It's math. But nobody really tried to improve it because we had the money. Now we're in a different world. We have clients doing $10–15 million in revenue with five-person teams automating so much.People don't read as many automated emails. My phone filters out robocalls, so I never pick up unless it's someone I know. Non-personalized emails go into a folder I never open. Yet people keep sending thousands of them, thinking it works.For example, I send our GTM Monday newsletter via Substack. It's free for readers, and it's free for me to send—even to 175,000 people. Meanwhile, marketers spend thousands every time they email their list using legacy tools. Why? Because these people haven't opted in to be part of the journey the way Substack subscribers have.The market has changed. Buying big marketing automation tools for $100,000 is going to change drastically. Fractional leaders and agencies will thrive because what CEOs really need is people like you—and frameworks like a go-to-market operating system—to guide them. You and I have the gray hair and battle scars to prove it. What matters now is using a modern framework, implementing it, and measuring outcomes differently.Kerry Curran, RBMA (14:08.11)Yeah, you bring up such a valid point. In so many of my conversations, I see the same thing. It's been a sales-led growth strategy for years. Investments went to sales—more BDRs, more cold emails, more tech stack partners.Even as I was starting my consultancy, I'd talk to partners or prospects who'd say, “Well, we just hired more salespeople. We want to see how that goes.” But to your point, without the foundational framework—without targeting the right audience—you're just spinning your wheels on volume.Sangram Vajre (15:06.318)Exactly. One area we emphasize in our go-to-market operating system is differentiation. Everyone's doing the same thing. Let me give you an example. Last week, I looked at a startup's email tool that reads your emails and drafts responses automatically. Super interesting. I use Superhuman for email.Two days later, Superhuman sent an email saying they'd launched the exact same feature. So this startup spent time and money building a feature, and Superhuman—already with a huge user base—replicated and launched it instantly. That startup is out of business.With AI, product development is lightning fast. So product is no longer your differentiator. Your differentiation now is how you tell your story, how quickly you grab attention, how well you build and maintain a community. That becomes your moat. Those first principles matter more than ever. Product is just table stakes now.Kerry Curran, RBMA (16:33.878)Right. And connecting that to your marketing strategy, your communication, your messaging—it also sets up your sales team to close faster. By the time a prospect talks to a rep, your marketing has already educated them on your differentiation. So talk more about the stages and what companies need to keep in mind when applying your go-to-market framework.Sangram Vajre (17:07.482)One of the things we mention in the book—and go really deep into in our operating system—is this 3P format: Problem-Market Fit, Product-Market Fit, and Platform-Market Fit. We believe these are the three core stages of a business. I experienced them firsthand at Pardot, Salesforce, and Terminus through multiple acquisitions.If you remember, I always talk about the “squiggly line,” because no company grows up and to the right in a straight line. If you look at daily, weekly, or monthly insights, there are dips—just like a stock market chart. So the squiggly line shows you can go from Problem to Product, but you'll experience a dip. That's normal and natural. Same thing when you go from Product to Platform—you hit a dip. Those dips are what we call the “valleys of death.”Some companies overcome those valleys and cross the chasm, and others don't. Why? Because at those points, they discover they can market and sell, but they can't deliver. Or maybe they can deliver, but they can't renew. Or maybe they can renew but not expand. Each gap becomes a value to fix in the system.And it's hard. I've gone from $5 million to $10 million to $15 million, all the way to $100 million in revenue—and every 5 to 10 million increment brings a new set of challenges. You think you've got it figured out, and then you don't—because everything else has to change with scale.I'll never forget one company I was on the board of—unfortunately, it didn't make it. The CEO was upset because they were doing $20 million in revenue but didn't get the valuation they wanted. Meanwhile, a competitor doing only $5 million in revenue in the same space got a $500 million valuation. Why? Because the $20M company was doing tons of customization—still stuck in Problem-Market Fit. The $5M company had reached Product-Market Fit and was far more efficient. Their operational costs were lower, and their NRR was over 120%.If you've read some of my research, you know I'm all in on NRR—Net Revenue Retention—as the #1 metric. If you get NRR above 120%, you'll double your revenue in 3.8 years without adding a single new customer. That's what executives should focus on.That's why we say the CEO owns go-to-market. All our research shows that if the CEO doesn't own it, you'll have a really hard time scaling.Kerry Curran, RBMA (20:23.992)That makes so much sense, because everything you're talking about—while it includes marketing functions—is really business strategy. It needs to be driven top-down. It has to be the North Star the whole company is paddling toward.I've been in organizations where that's not the case. And as you said, leadership has to have the knowledge and strategic awareness to navigate those pivots—those valleys of death. So talk about how hard it is to bring new frameworks into an organization and the change management that comes with that. As you evangelize the idea that the CEO owns GTM, what's resonating most with them?Sangram Vajre (21:26.456)Great question. First of all, CEOs who get it—they love it. The people who struggle most are actually CMOs and CROs because they feel like they should be the ones owning go-to-market. And while their input is critical, they can't own it entirely.In all our advisory work, Kerry, we mandate two things:The CEO must be in the room. We won't do an engagement without that. The executive team must be involved. We don't do one-on-one coaching—because transformation happens in teams.People often get it wrong. They think, “We need better ICP targeting, so that's marketing's job.” Or, “We need pipeline acceleration—let sales figure that out.” Or, “We have a retention issue—fire the CS team.” No. The problem isn't a department issue—it's a process and team issue.The CEO is the most incentivized person to bring clarity, alignment, and trust—the three pillars of our GTM operating system. They're the ones sitting in all the one-on-one meetings, burning out from the lack of alignment. The challenge is most CEOs don't know what it means to own GTM. It feels overwhelming.So we help them reframe that. Owning doesn't mean running GTM. It means orchestrating clarity, alignment, and trust. Every meeting they lead should advance one of those. That's the job. When the ICP is agreed upon, marketing should be excited to generate leads for it. Sales should be eager to follow up. CS should be relieved they're not getting misaligned customers. That's leadership. And there's no one more suited—or incentivized—to lead that than the CEO.Kerry Curran, RBMA (24:08.11)Absolutely. And the CFO plays a key role too—holding the purse strings, understanding where the investments should go.Sangram Vajre (24:20.622)Yes. In fact, in the book and in our research, we emphasize the importance of RevOps—especially once a company reaches Product-Market Fit and moves toward Platform-Market Fit.If you're operating across multiple products, segments, geographies, or using multiple GTM motions, the RevOps leader—who often reports to the CFO or CEO—becomes critical. I'd say they're the second most important person in the company from a strategy standpoint.Why? Because they're the only ones who can look at the whole picture and say, “We don't need to spend more on marketing; we need to fix the sales process.” A marketing leader won't say that. A sales leader won't say that. You need someone who can objectively assess where the real bottleneck is.Kerry Curran, RBMA (25:17.836)Yeah, that definitely makes so much sense. Are there other areas—maybe below the executive team—that help educate the company from a change management perspective to gain buy-in? Or is it really a company-wide change?Sangram Vajre (25:33.742)Yeah, you mentioned ABM earlier. Having written a few books on ABM and building Terminus, we've seen thousands of companies go through transformation. We now have over 70,000 students who've gone through our courses. I love getting feedback.What's interesting is that ABM has been great for aligning sales and marketing—but it hasn't transformed the company. Go-to-market is not a marketing or sales strategy. It's a business strategy. It has to bring in CS, product, finance—everyone.Where companies often fail is by looking at go-to-market too narrowly—like it's just a product launch or a sales campaign. That's way too myopic. Those companies burn a lot of cash.At the layer below the executive team, it gets harder because GTM is fundamentally a leadership-driven initiative. An SDR, AE, or director of marketing typically doesn't have the incentive—or business context—to drive GTM change. But they should get familiar with it.That's why we created the GTM Operating System certification. Hundreds of professionals have gone through it—including you! And now people are bringing those frameworks into leadership meetings.They'll say, “Hey, let's pull up the 15 GTM problems and see where we're stuck.” Or, “Let's revisit the 3 Ps—where are we today?” Or use one of the assessments. It's pretty cool to see it in action.Kerry Curran, RBMA (27:35.758)Yeah, and it's extremely valuable. I love that it's a tool that helps drive company-wide buy-in and educates the people responsible for the actions. So you've shared so many great frameworks and recommendations. For those listening, what's the first step to get started? What would you recommend to someone who's thinking, “Okay, I love all of this—I need to start shifting my organization”?Sangram Vajre (28:09.082)First, you have to really understand the definition of go-to-market. It's a transformational process—not a one-and-done. It's not something you define at an offsite and then forget. It's not owned by pirates. It's iterative. It happens every day.Second, the CEO has to be fully bought in. If they don't own it, GTM will run them. If you're a CEO and you feel overwhelmed, that's usually why—you're running go-to-market, not owning it.Third, business transformation happens in teams. If you try to build a GTM strategy in a silo—as a marketer, for example—it will fail. The best strategies never see the light of day because the team isn't behind them. In GTM, alignment matters more than being right.Kerry Curran, RBMA (29:27.982)Excellent. I love this so much. Thank you! How can people find you and learn more about the GTM Partners certification and your book?Sangram Vajre (29:37.476)You can go to gtmpartners.com to get the certification. Thousands of people are going through it, and we're constantly adding new content. We're about to launch Go-To-Market University to add even more courses.We also created the MOVE Book Companion, because we're actually selling more books now than when it first came out three years ago—which is crazy!Then there's GTM Monday, our research newsletter that 175,000 people read every week. Our goal is to keep building new frameworks and sharing what's possible. Things are changing so fast—AI, GTM tech, everything. But first principles still apply. That's why frameworks matter more than ever.You can't just ask ChatGPT to “give me a go-to-market strategy” and expect it to work. It might give you something beautifully written, but it won't help you make money. You need frameworks, team alignment, and process discipline.And I post about this every day on LinkedIn—so follow me there too!Kerry Curran, RBMA (30:54.988)Excellent. Well, thank you so much. This has been a great conversation, and I highly recommend the book and the certification to everyone. We'll include all the links in the show notes.Thank you, Sangram, for joining us today!Sangram Vajre (31:09.284)Kerry, you're a fantastic host. Thank you for having me.Kerry Curran, RBMA (31:11.854)Thank you very much.Thanks for tuning in to Revenue Boost: A Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about how your organization approaches go-to-market and revenue growth strategy. If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversations, expert guests, and actionable strategies coming your way—so search for us in your favorite podcast directory and hit subscribe.And hey, if this episode brought you value, please share it with a colleague or leave a quick review. It helps more revenue-minded leaders like you find our show. Until next time, I'm Kerry Curran—helping you connect marketing to growth, one episode at a time. See you soon.

“AI can accelerate everything, but if you don't have a clear strategy and alignment across leadership, you're just scaling inefficiency faster. Before you invest in tools or systems, you need to know why they matter, how you'll measure impact, and whether your organization is built to move fast enough to see results.” That's a quote from Mark Goloboy and a sneak peek at today's episode.Welcome to Revenue Boost, A Marketing Podcast. I'm your host, Kerry Curran—revenue growth expert, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, we bring you the strategies, insights, and conversations that help drive your revenue growth. Search for Revenue Boost in your favorite podcast directory and hit subscribe to stay ahead of the game.In a world where AI is evolving faster than your org chart, how do you build a marketing engine that's both smart and scalable? In From Strategy to Speed: Building a Modern Marketing Engine with AI, I sat down with Mark Goloboy, founder of Market Growth Consulting. We unpack how AI is transforming B2B marketing—and why strategy still comes first.From RAG pipelines and LLM optimization to lean team structures and rapid execution, Mark shares what today's business leaders need to know to move fast, stay aligned, and drive measurable growth. If you're tired of the AI hype and ready for more practical ways to accelerate performance, this one's for you.Be sure to listen through to the end, where Mark shares what you need to do to get started building your AI marketing engine today. Let's go!Kerry Curran, RBMA (00:01.359)So welcome, Mark. Please introduce yourself and share your background and expertise.Mark Goloboy (00:07.502)Excellent. Thank you, Kerry, for having me. Mark Goloboy, I'm the founder and CEO of Market Growth Consulting. We provide a variety of services to everything from small businesses to public companies. Our clients range from a private manufacturer north of Boston to global public companies.My background is on the sales-facing side of marketing. I've been the head of demand gen, marketing operations, and marketing analytics as I grew into marketing leadership. About two and a half years ago, I went out on my own to work directly with CEOs to fill in marketing gaps.At smaller companies, we place fractional CMOs and heads of demand gen to lead marketing, filling in subcontractors and agencies to execute. At larger companies, we run projects covering everything from marketing strategy, org strategy, budgeting, go-to-market strategy, and building out systems—we're currently doing a HubSpot to Salesforce and Marketo migration. We also do executive staffing, placing directors through CMOs either as temp-to-perm so clients can try before they buy, or through contingent staffing where if we find the right person, the client hires them for their future marketing leadership.Kerry Curran, RBMA (01:37.057)Excellent. Thank you, Mark. You've seen it all and are still very involved across business challenges and needs from a marketing, demand gen, and go-to-market perspective. There are lots of hot topics we could cover, but what are you hearing the most from your clients today? What's hottest for them?Mark Goloboy (02:03.662)Marketing really grew in 2022 and 2023 in terms of department size. But I think a lot of us felt it—venture-backed companies especially, but really everyone—wanted to get smaller again in 2023 and 2024. That was a painful adjustment across the industry. Now, as we move through 2024 into 2025, everyone is focused on:How do we do more with less? How do we think about fractional or contract roles in areas we never would have previously?That extends into AI-driven marketing, where every leader is looking to be more efficient and scale faster and smarter by using tools that take over some of the marketing workload. The real challenge now for marketing leaders is finding the balance between the people they need to hire, the money they need to spend, and where AI can make them faster, smarter, and more scalable—while still needing human review and strategic oversight.Kerry Curran, RBMA (03:38.947)Yeah, I agree. And you see so many emerging tools. I think if you search for AI in MarTech today, there's been a huge increase in companies claiming to offer something new or different. But AI actually means a lot of different things. You and I were talking earlier about how important it is to dig into the formula and structure behind what's labeled "AI." What are you seeing from that perspective?Mark Goloboy (04:15.054)Well, I think the big challenge, for me at least—I'm a solo entrepreneur running my own business with just myself and no employees—is figuring out how to work efficiently while wearing many hats.I use subcontractors who are experts at what they do, and I hire based on likeability and capability because my clients will keep rehiring me if they like who I bring them and the work gets done right.But because I'm a solo operator, I have to maximize my own productivity. So every day, I start by looking at what's on my plate and ask: "Could AI help me do this faster, better, or more scalably?"Whether it's a deliverable, a proposal, or a project plan, I always pause and think about how AI can be part of the solution—even if it's just for my internal work, not necessarily client-facing marketing.Kerry Curran, RBMA (05:31.545)Thank you.Mark Goloboy (05:43.870)Each of the major frontier models—OpenAI, Google Gemini, Claude, and others—are developing rapidly. Every time I try something, it's a little different, and the outputs are constantly improving.Last week, I had a meeting with a prospect using an ABM tool I had never heard of. I wanted to appear knowledgeable, so I asked OpenAI to compare it to Sixth Sense and Demandbase, which I know well.Within a minute, it gave me four pages of detailed research on each tool, plus a comparison grid. That would have taken a junior marketer on my team two months to produce. That's how fast this technology is evolving.Kerry Curran, RBMA (06:57.549)Yes, same for me. There's so much you can do faster now. You mentioned video editing, and I recently used napkin.ai to turn raw text into beautiful slides. It's such a game-changer for solo entrepreneurs.Mark Goloboy (07:27.790)Exactly. Externally, too, clients come to us with needs, and it's up to us to creatively think: "How can we use AI to deliver this better?"Last year, we trained an AI model to write like a PhD psychologist who had run a department at Columbia Med. Using her writing, interviews, and videos, we trained Google Gemini to mimic her voice—and she couldn't tell which blog posts were hers versus AI-generated.This was mid-2024, when people still said AI content was bland. But we were producing PhD-level work that passed her own review.Kerry Curran, RBMA (08:39.865)Yeah, it's pretty incredible. It helps us do a lot more and get a lot more out of our hours and days—getting smarter and more effective. What are some of the other ways or tools you've developed for your clients to help them with their demand gen and other aspects of business?Mark Goloboy (09:00.270)Yeah, so I joke with my clients that I didn't know what the letters RAG meant in December—but now I do. It stands for Retrieval Augmented Generation. That's about developing agentic pipelines to connect your internal data sources—whether documents, databases, or internal systems—to the large language models (LLMs), so you can move information between them and generate outputs informed not just by public data, but by your own proprietary data.Right now, we're building RAG agentic pipelines for a PR firm, for example. Their CEO prioritized the three use cases that would save their account managers the most time:Meeting scheduling and rescheduling, which wastes hours every week. Contract review, since they're doing placements in major media outlets and need to review hundreds of contracts a month. Media monitoring, summarizing brand mentions across the web and sending daily summaries to clients—something that takes an hour per client per day. By automating these processes, they save massive amounts of time, and as they grow, they don't need to hire as many new account managers.Kerry Curran, RBMA (10:58.467)Yes, that's super valuable. I love that it allows them to free up time to be more strategic instead of bogged down in busywork. So what are some of the steps required for someone to set this up? How did you learn more about creating these pipelines and the RAG system?Mark Goloboy (11:20.398)There are some really good places to learn. The first one I always recommend is the Marketing AI Institute. Paul Roetzer is the founder, and I learn the most from him.Paul and his content lead put out a one-hour podcast every week that breaks down everything that's changed in AI since the last episode. It's incredibly rich information. I usually listen at 1.5x speed and get through it in 40 minutes. I don't care about every topic, but I hear what matters and know where to dive deeper.Beyond that, I follow a few amazing marketers—Liza Adams, Nicole Leffer, and Andy Crestodina—who are brilliant at testing new things and sharing what works. They save me countless hours of trial and error.Kerry Curran, RBMA (12:41.133)Thank you—we'll be sure to include all of those in the show notes as well. One thing you mentioned was that the podcast covers what's changed in just the past week. AI is changing so fast. What should people keep in mind when they're building these tools or leveraging different sources?Mark Goloboy (13:01.336)I'm used to building very permanent, robust systems—CRM, marketing automation, ABM platforms—that are meant to deliver value for years. But with AI, we have to accept that some development is disposable.It's crucial to prioritize effort. We help clients understand: we're not building something that will last 5 years. Some of the code we build today might be obsolete in 6–12 months.For example, OpenAI just launched a new pipeline tool that replaced the one we were using. If we had spent six months building on the old system, it would already be outdated.So we advise clients: build for today's ROI and be ready to pivot constantly. If you're rigid, you'll miss the opportunity.Kerry Curran, RBMA (14:47.747)Yeah, it made me think about how, in a lot of organizations, it takes so long just to get buy-in and approvals to start using new tools. It's a whole culture and mindset shift—especially for marketing leaders.Mark Goloboy (15:07.788)Exactly. I couldn't imagine a one-year approval cycle for an AI project. By the time you'd get sign-off, the tools would have changed and you'd have to start over.You need faster review and approval cycles. Otherwise, AI-driven innovation simply won't be possible.Kerry Curran, RBMA (15:29.475)Yes, definitely. And that's another benefit of bringing someone like you in—you're well-versed in what's changing, and you have the curiosity and experience to guide them through it.Mark Goloboy (15:45.954)Exactly.Kerry Curran, RBMA (15:47.407)So for people listening who want to get started—maybe building custom pipelines or just leveraging AI more—what are the foundations they need to have in place?Mark Goloboy (16:14.830)The most important thing is a good strategy.When we come into companies, often because of turnover—whether it's the CRO, CMO, CEO—they don't have strong alignment on strategy anymore. If you don't have a clear strategy that demands an investment, and you don't know how you'll measure the value of what you're building, you're setting yourself up for failure.So we always start at the strategic level first.We also move fast. If you want a slow project, there are large consulting firms that are happy to take years and millions of dollars. That's not us. We think in three- to six-month project cycles—then we operate and optimize from there.We want to move quickly and get you results now, not years down the road.Kerry Curran, RBMA (18:29.229)That's such an important point. And it ties back to so many of the themes we talk about on this podcast—internal alignment, clear business goals, and unified execution across the organization.One of the tools you mentioned that I think is really fascinating helps address the trend of AI tools becoming new search engines. Can you talk about how you're helping your clients optimize for that?Mark Goloboy (19:19.950)Absolutely. Most of my clients are B2B. And historically, Google was how people found solutions. You wrote your content for Google—end of story.But now, with ChatGPT and other LLMs, people are searching inside AI to get answers. It's shifting fast—from 80/20 Google to maybe 50/50 Google/LLMs within a few years.We partnered with a tool called Brand Luminaire. It analyzes how LLMs like Gemini, Claude, and ChatGPT surface information about your brand and your competitors.Critically, it shows you what sources the LLMs are pulling from. That means you know where to focus your writing, PR, and SEO efforts—not just for Google, but for the LLMs too.It's a massive shift. Brands that don't adapt will lose mindshare at the point of research and decision-making.Kerry Curran, RBMA (22:06.307)That's excellent. It's something all brands are going to need to prioritize as search behavior expands beyond just Google.So this has been great, Mark. Thank you so much for sharing so many practical insights and tools. For people who want to get in touch with you and learn more about your services, where should they go?Mark Goloboy (22:29.454)They can email me directly at mark@marketgrowthconsulting.com—I'm very functional with my branding: market growth consulting is what I do!Or you can find me on LinkedIn—I'm easy to find with my unique last name.Kerry Curran, RBMA (22:46.541)Awesome. We'll put that in the show notes too. Thank you again, Mark, for being here and sharing so much of your expertise.Mark Goloboy (22:55.064)Thank you so much for having me, Kerry.Kerry Curran, RBMA (22:57.071)Thank you.Thanks for tuning in to Revenue Boost: A Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about how to incorporate AI into your marketing strategy and initiatives.If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversation, experts, guests, and actionable strategies coming your way. So search for us in your favorite podcast directory and hit subscribe!And hey, if this episode gave you value, share it with a colleague and leave a quick review. It helps more revenue minded leaders like you find the show. Until next time, I'm Kerry Curran, revenue marketing expert helping you connect marketing to growth one episode at a time. We'll see you soon.

Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact“Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate with your broader media mix and apply smarter measurement, it stops being just a channel and becomes a strategic growth lever.” That's a quote from Lacie Thompson, an executive at New Engen and founder of LT Partners and a sneak peek at today's episode. Welcome to Revenue Boost: A Marketing Podcast. I'm your host, Kerry Curran—Fractional Chief Growth Officer, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, I bring you the strategies, insights, and conversations that will fuel your revenue growth. So search for Revenue Boost in your favorite podcast directory, and hit subscribe to stay ahead of the game.In this episode, we're pulling back the curtain on one of the most misunderstood and under-leveraged growth drivers in your marketing stack: affiliate marketing. In Redefining Affiliate Marketing Brand Performance for Maximum Revenue Impact, I'm joined by Lacie Thompson—founder of LT Partners and now an executive at New Engen, a top-tier performance marketing agency. We'll talk about why affiliate deserves a seat at your media planning table, how to integrate it with your broader marketing strategy, and how smart brands are using data and measurement to unlock serious revenue impact. So stay tuned through the ad, where Lacie shares how you can get smarter about measuring affiliate and truly integrating it into your broader strategy.Let's go.Kerry Curran, RBMA (00:01.23):So welcome, Lacie. Please introduce yourself and share a bit about your background and expertise.Lacie Thompson (00:06.617):Yeah, thanks so much for having me. I'm Lacie Thompson. My background, before I started LT Partners—an affiliate marketing agency—was in affiliate and digital marketing on the brand side.I was very lucky in the early days to have some really great mentors and leaders. After spending about six years on the brand side and then three years at another startup agency, I started LT Partners in September of 2018. We grew very quickly—very organically, I should add—and were acquired by New Engen, which is a digital marketing agency, in June of 2023.Kerry Curran, RBMA (00:53.998):Excellent. Well, we're so glad to have you here. I've always been very impressed with your success—and congratulations on building your own successful company and getting acquired.I know you've been in the industry a long time and have lots of expertise to share with us. So, to start: when you're talking to other senior executives, marketing leaders, CMOs, what's the buzz you're hearing? What are people talking about today—especially when it comes to affiliate and digital marketing?Lacie Thompson (01:27.459):Yeah, thinking of the big picture—what I found really interesting about New Engen is the way they have grown and adapted over the course of their history. New Engen is about eight or nine years old at this point, but initially started as a tech company. They built a hyper-granular bidding model on top of Google and Meta, primarily.Over time, as those platforms introduced their own algorithms, that technology became a little less important. What they realized when they took a step back was—they were an agency. It was the people helping the brands leverage the technology who were actually making a big impact. So over time, New Engen pivoted to become a performance marketing agency. Then, just before the acquisition of LT Partners, what the New Engen leaders were hearing in the market was a need to stop thinking about marketing in silos of brand and performance—and to bring it all together. Because thinking about it more holistically is where a lot of brands are trying to get. We had seen that in Affiliate very early on. That was a big part of our growth and success—this focus on understanding the incremental value of partnerships and working more closely with the ones that were more incremental. For us, that means introducing brands to new audiences. We had been hyper-focused on that in our "channel"—I use that word in quotes, because there's always debate about whether to call it a channel. But we had been doing that for a long time. So, at the same time that New Engen was pivoting toward a digital marketing solution in the space—we had already been doing that for a long time in affiliate. And they didn't have Affiliate as a capability. So it was a really natural coming together, because our thought process around measurement and how to evaluate how different marketing channels and methodologies create value for brands—whether it's within a branding ecosystem or a performance one—was very aligned. And we need to solve and measure for that across everything. So there was just a lot of strong alignment there.Kerry Curran, RBMA (04:11.03):They were so smart to acquire you—for your success, but also to see the potential of integrating an affiliate strategy into their offering. IWhere you and I have discussed in the past, I also grew up in a performance marketing world: SEO, paid search, paid social, programmatic. And the more I learned about affiliate, the more I realized affiliate needs to be part of these conversations. But what we've seen is that it's really hard to get people—especially those who haven't wrapped their head around affiliate—to recognize the importance, value, and potential of it.Lacie Thompson (05:02.073):Yeah, and I think that's what's really fun for me about the channel. Because affiliate, like I said, there's this debate around whether it's a channel or a mechanism. And I think that's part of why it's difficult for some people to wrap their head around it—because you don't have an ad platform with a campaign structure. It's not like you push a button and things change. It's 50% data analytics and deep insights—and 50% interpersonal relationships and business development of sorts.But what's funny about affiliate is it's actually the one channel that really intersects so many different parts of your marketing stack: influencer, PR, even paid search. Some partners have capabilities that fall under other types of marketing channels. But for some reason, over time, there has been this trend of affiliate-only agencies. And this narrative that you need an affiliate agency—and a separate digital or performance marketing agency—and that the two operate in silos. Oftentimes, they're not as closely connected as they could be if everything were handled under one roof.So I find the irony of that really interesting. It's not common to see digital marketing agencies that have affiliate as a core area of subject matter expertise. And obviously, as someone who's spent most of my digital marketing career in affiliate and partnerships, I found New Engen's interest in that really exciting.I think, as we'll probably talk about here, when we think about measurement, and the amount of budget brands allocate to affiliate marketing—it's so small compared to the impact it can have. And it's exciting to be part of a larger organization that has the infrastructure and teams to help us prove that value with advanced measurement.Kerry Curran, RBMA (07:27.022):Yes, definitely. And I'm excited to talk more about measurement. But we forget that, to your point, there still needs to be more buy-in, education, and understanding of affiliate's value among CMOs and senior marketers.As you said, affiliate is so full-funnel—it covers PR, awareness-building (influencer/creator or mass publications), all the way down to the research phase before purchase.It opens the door to strategic opportunities and conversations. But it's the term "affiliate" that tends to trip people up.Lacie Thompson (08:24.889):Yes, just a couple of weeks ago, we were talking to a potential client, and we actually got into the affiliate portion of the conversation by first talking about performance PR and influencers—and the convergence of brand and performance. That really opened their minds more than saying, "We're here to talk about your affiliate marketing program."What was cool in that conversation—as sometimes happens—is you could just see this light go off where people start to realize this isn't the same affiliate channel marketing that was happening 10 years ago. We're not just a bottom-of-funnel ecosystem. We really have to change the nomenclature and the structure of how we reward partners to evolve past that old, negative perception.Lacie Thompson (09:39.651):So I hope—and I've seen—that the industry is shifting. More and more people are talking about it this way. It's evolving, and that's wonderful to see.Kerry Curran, RBMA (09:52.79):Yes, I agree. And I think the more upper-funnel opportunities—really, the awareness placements—are becoming essential. I know for PR agencies, if they want to be in a top publication, they need to have an affiliate practice within their organization or partner with an affiliate agency. That's been driving a lot of the shift. And obviously, nothing's grown faster than influencers and creators. It's about understanding that there's integration and overlap. There's so much potential. And to your point, it's really important to understand that affiliate's not just toolbars or coupons.Lacie Thompson (10:36.559):Right. The cool thing about affiliate marketing is that you're essentially, as a brand, letting other people tell your story for you, right? And that is so much more powerful for consumers—hearing from an influencer, a media publication, or an editor. Especially editorial publications with strong reputations.People have a lot of trust in those voices. They trust them more than they trust the brand. So we're seeing a shift toward leveraging what your partnerships are saying about you in other marketing channels. That's another cool thing about being part of New Engen: figuring out how to take what an influencer or a content partner like Wirecutter is saying and turn that intocontent that gets in front of your audience through other channels. And I think a lot of people now know that performs much better than just the brand talking about itself.Kerry Curran, RBMA (11:46.412):Yes, I definitely think that third-party endorsement—especially from a trusted source—goes so far. Again, that ties back to what you said about affiliate being a brand strategy as well. You've talked about the shift from performance-only to brand-plus-performance integration. Talk more about how you're approaching that within New Engen and what you're seeing with clients or brands you're speaking with today.Lacie Thompson (12:19.993):Yes, I mean, historically, I grew up in the age of performance marketing, right? We had sophisticated MTAs. We were focused on understanding what the right MTA was, and how to tweak it in order to understand performance. But you get to this point where, when you're hyper-focused on trackable KPIs, you become as efficient as you can be—but you're also not scaling. So internally at New Engen, a lot of what we focused on in the early days were DTC startups that scaled very rapidly, hyper-focused on performance marketing. But then, at a certain point, you reach a plateau. And the way brands have historically thought about brand versus performance is: performance has KPIs we hold to—ROAS, CAC, whatever it is. On the brand side, those don't really exist. You're looking at engagement rates and lots of other indicators. As we've seen the two converge, we've needed to come up with better ways to measure the impact across the board. That's led to our belief that the foundation needs to be measurement—specifically, a mindset shift in how you approach it.You can't rely solely on Google Analytics as your source of truth. You can't rely just on your affiliate tracking platform—or even on some of the other channel platforms. So we believe that, to get past the performance plateau and actually grow your brand, you have to rethink how you're investing your dollars.Kerry Curran, RBMA (14:26.38):That is so smart. What I've seen over the years is that MMMs don't include all the channels—not just affiliate. Media mix modeling often only includes paid touchpoints. So it sounds like you've gotten to a point where you're really able to measure the impact. It's not “Here's your affiliate report over here, and here's your separate search, social, programmatic report.” You're really looking at the data together. So talk a bit more about how you've been able to do that.Lacie Thompson (15:02.307):Yes, our SVP of Analytics, Andrew Richardson, is just incredible. His understanding of the whole ecosystem—I really respect it. Because oftentimes, affiliate gets pushed to the side, like the redheaded stepchild. But he actually really understands it. So when he built our MMM approach, everything includes affiliate. But it goes beyond that. It also includes: How are your competitors impacting your ability to grow? If they're spending more on media, that has a negative impact on you. We've done things in our models that account for factors like: Is it an election year, and how might that affect your business? We're also looking at your brick-and-mortar store performance and how your digital spend is affecting it. So it really depends on the business and its model—what components matter, the time of year, and everything else.Lacie Thompson (16:08.943):Every situation is different. So we want to come to the table with a model that makes sense for each brand. What's really cool—and validating for me—is that early on at LT Partners, we built a proprietary platform called Lift. We believed just looking at the data in the tracking platform wasn't enough to optimize your program. We always believed that how much new traffic a partner drives is indicative of their incrementality. So we pull data from Google Analytics, match it with the tracking platform, and we've built insights and tools for our team to use on top of that data. We optimize toward partners who are introducing brands to new audiences. And with Lift, we have benchmarking data that tells us, on average, what percentage of traffic is new from content partners, coupon partners, or even individual partners.When we talk with enterprise brands that have advanced measurement tools like Measured, Rockerbox, or Northbeam, sometimes they share that data with us. And we often see close alignment between the level of new traffic and the level of incrementality these models show. Same thing with our internal MMMs. So, while we look at multiple KPIs, it's validating to see that our focus on new traffic is supported by broader measurement.That means smaller brands don't necessarily have to spend hundreds of thousands of dollars. There are other ways to optimize toward what's incremental and valuable— and it doesn't have to be a massive lift.Kerry Curran, RBMA (18:34.678):Thank you for sharing that, because there are so many data points. We talk about this all the time—how the customer journey is not linear. There are so many touchpoints. They go back and forth. Being able to measure impression data—like where someone read your article or saw your brand but didn't take action until later—is really important. It's a very normal behavior pattern. And being able to still attribute that back to the publisher matters. I remember hearing about brands cutting their affiliate marketing because they couldn't prove it drove incrementality. But there's this larger lift that you're able to see. It just sounds like it's helping brands get smarter and smarter about how they're investing.Lacie Thompson (19:32.163):Yes, there are really a couple of different buckets when it comes to measurement to think about. One is actually being able to measure the impact—which I think requires a few different angles to get the right perspective on whether your affiliate program or any other channel is driving incremental value, and what that value looks like.Then there's another bucket: how do I optimize a program? How do I drive toward creating more incrementality? And those don't have to be the same things. I think sometimes when I talk about new traffic, or first-click attributed revenue versus last-click attributed revenue, people ask, “Oh my gosh, do you think we should be using first-click attributed revenue as our measurement?” And I'm like, no—that's over here. That's a different conversation. I'm talking about what data we need to look at to try to improve what the measurement says over here. And oftentimes, that means trying to grow first-click attributed revenue because that is typically more incremental than last-click.Kerry Curran, RBMA (20:50.476):Yes, and to your point, it's about looking at different data points and getting smarter. And I think the more we've seen analytics become more advanced—tracking more touchpoints—the more correlation we see between the channels and the impact they have on each other. At the end of the day, that's what makes affiliate so incredibly valuable and important.I've talked in the past about getting affiliate a seat at the planning table. When the brand is thinking about how to allocate budgets—TV, display, programmatic, search, social—affiliate needs to be part of that conversation. Within New Engen, you have that natural organizational structure to foster that. But it's still a challenge for a lot of agencies and brands that aren't looking at it that way.It sounds like it comes down to getting smarter about the data you're evaluating and how all those touchpoints are really driving impact.Lacie Thompson (21:57.435):Well, I think that's the problem. You have this conflicting dynamic within the channel: it's traditionally performance-based, and it's optimized on a last-click basis. You're paying your partners based on whether they drive the last click. And then everyone gets mad when the big partners figure out how to get that last click—and they say the channel isn't incremental. Well, maybe that's because you're hyper-focused on bottom-of-funnel, spend efficiency, and you're not thinking about partnerships strategically. You're not thinking about how to grow the channel or how to measure it appropriately to understand the impact.The last-click performance nature of the channel will never allow you to fully reward the right partners. It will never allow you to fully understand the value of those partners. So, the actual construct of the channel is in conflict with it having a greater impact on your business.Some marketing leaders just say, “I'm going to let it do its thing, be super efficient, and not pay attention to it.” But I think that's a huge miss. When you think about your holistic approach and how to grow your brand, a lot of people say, “Well, it's so small. It's only 10% of my spend.”Well, it could be 15% of your spend—but have twice as much impact—if you thought about doing it differently.Kerry Curran, RBMA (23:28.942):Yes, and that spend is purely attributable. It's usually a commission—or a cost-per-acquisition model—so it's not like other channels where you're spending millions of dollars and may never know the outcome. So, there's still a lot of education that needs to happen. But the brands you work with are lucky to have you out there helping them get smarter. So, thank you. For the people listening who are thinking, “I need to get smarter about this”—what are some of the readiness steps or foundational things they should have in place to better measure affiliate and integrate it into their broader strategy?Lacie Thompson (24:26.095):I think the first step is really just making sure everything is set up properly. Do you have your UTMs set up—assuming you're using GA, which most people are? Some people use Adobe or other sources of truth, but most still have GA.There are obviously nuances and other ways to do it, but in general, you should make sure that your UTMs are structured appropriately within your affiliate program so everything flows into Google Analytics in a way that lets you match it up with your platform data.Otherwise, you're missing visibility into traffic driven by partner—relative to one another. You might also miss out on more advanced attribution models. That's the foundation to build on top of if you want to optimize your partnerships more thoughtfully.It's also very important to have that data available to share with the partners. Publishers don't know how much new traffic they're sending you. They don't get that feedback loop. The way we think about the data isn't just for internal use—we want to share it.We want to show partners the KPIs that are most valuable to the brand and ask: What can we do together to improve these metrics? If you give them that information, many partners are creative and clever and can come up with great solutions.But a lot of them have been trained to focus on the last click, maybe a higher conversion rate or AOV. And that training does a disservice to the partnership if you're not giving them better insight—and helping them succeed in ways that also help you.Kerry Curran, RBMA (26:36.182):Yes, definitely. To your point, all of it helps companies and brands drive better results and outcomes. So it's about having the right data—and doing smarter things with it.So thank you so much, Lacie. How can people find you?Lacie Thompson (26:52.731):I feel like I'm everywhere! I'm on LinkedIn, you can email me, text me—I'm always available to chat. I'm always happy to help. I love finding ways to improve the industry holistically.I'm happy to give advice—or I love hearing what other people are doing that's cool and unique and special. I love collaborating with other brands. I'm one of those people who doesn't really say no to talking about anything, anytime.You never know where conversations might lead, so please reach out if you want to chat.Kerry Curran, RBMA (27:41.73):Definitely. Well, thank you. I'll be sure to include all that information in the show notes. I really appreciate your time. I've enjoyed our conversation and look forward to having you on again in the future. Thanks, Lacie.Lacie Thompson (27:53.859):Amazing. Thank you so much, Kerry.Kerry Curran, RBMA Thanks for tuning in to Revenue Boost: a Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about affiliate performance and full funnel growth.If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversations, expert guests and actionable strategies coming your way. So search for us in your favorite podcast directory and hit subscribe. And hey, if this episode gave you value, share it with a colleague and leave a quick review. It helps more revenue minded leaders like you find our show.Until next time, I'm Kerry Curran, helping you connect marketing to growth, one episode at a time. We'll see you soon.

Stephen Grootes speaks to Chris Vorster, CEO of Stadio Holdings, about the company's strong full-year earnings, driven by an 8% increase in student numbers, and its plans for expansion, including the construction of a new campus in Durbanville. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.Thank you for listening to The Money Show podcast.Listen live - The Money Show with Stephen Grootes is broadcast weekdays between 18:00 and 20:00 (SA Time) on 702 and CapeTalk. There’s more from the show at www.themoneyshow.co.za Subscribe to the Money Show daily and weekly newslettersThe Money Show is brought to you by Absa. Follow us on:702 on Facebook: www.facebook.com/TalkRadio702 702 on TikTok: www.tiktok.com/@talkradio702702 on Instagram: www.instagram.com/talkradio702702 on X: www.x.com/Radio702702 on YouTube: www.youtube.com/@radio702CapeTalk on Facebook: www.facebook.com/CapeTalk CapeTalk on TikTok: www.tiktok.com/@capetalk CapeTalk on Instagram: www.instagram.com/capetalkzaCapeTalk on YouTube: www.youtube.com/@CapeTalk567CapeTalk on X: www.x.com/CapeTalkSee omnystudio.com/listener for privacy information.

NVIDIA has made significant announcements at its GTC 2025 event, introducing the Blackwell Ultra and Vera Rubin AI chips, which promise to revolutionize AI computing. The Blackwell Ultra chips are expected to deliver up to 50 times more revenue for cloud providers compared to previous generations, while the Vera CPU and next-gen Rubin GPU are set for release in 2026. CEO Jensen Wang emphasized the transition of data centers into AI factories, highlighting the economic necessity of AI-driven infrastructure. However, skepticism remains regarding the feasibility of such revenue claims and the impact of open-source AI models on proprietary systems.In the realm of workplace technology, a Gartner report indicates that while over 20% of digital applications will utilize AI-driven personalization by 2028, employee satisfaction with digital tools has declined. Only 23% of digital workers reported being completely satisfied with their applications in 2024, down from 30% in 2022. To address this, technology leaders are encouraged to implement best practices in AI personalization, ensuring that workplace applications are as intuitive as popular consumer apps.Concerns about data privacy are also rising, particularly regarding U.S.-based AI chatbots like Google Gemini, which collects extensive user data. A study revealed that nearly a third of chatbots share sensitive information with third parties, raising compliance risks for businesses. Additionally, a survey found that generative AI is causing internal conflict within enterprises, with many employees resisting the adoption of AI tools, highlighting the cultural challenges of integrating AI into existing workflows.Amidst these developments, companies like Cloudflare, HPE, and Adobe are launching new tools and services to enhance AI security and functionality. Cloudflare's new suite aims to help businesses manage AI risks, while HPE's unified data layer seeks to accelerate AI applications. Adobe is introducing AI agents to improve customer experiences, and OpenAI is beta testing features to integrate ChatGPT with popular applications. As AI specialization and regionalization become key themes, businesses must navigate the evolving landscape to balance capability and cost efficiency in their AI investments. Three things to know today 00:00 NVidia Says ‘The More You Buy, The More Revenue You Get'—But Is That Really True?04:32 More Tech, More Problems? Employees Aren't Happy with Digital Tools09:26 AI That's Safer, Smarter, and Faster—Cloudflare, HPE, Adobe, and OpenAI Announcements12:03 AI's Next Battle: Champagne Pricing or Budget Bites? OpenAI, Baidu, and AWS Take Sides Supported by:  https://www.huntress.com/mspradio/  Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

BUSINESS: Govt to privatize idle assets for revenue boost | Mar. 14, 2025Visit our website at https://www.manilatimes.netFollow us:Facebook - https://tmt.ph/facebookInstagram - https://tmt.ph/instagramTwitter - https://tmt.ph/twitterDailyMotion - https://tmt.ph/dailymotionSubscribe to our Digital Edition - https://tmt.ph/digitalSign up to our newsletters: https://tmt.ph/newslettersCheck out our Podcasts:Spotify - https://tmt.ph/spotifyApple Podcasts - https://tmt.ph/applepodcastsAmazon Music - https://tmt.ph/amazonmusicDeezer: https://tmt.ph/deezerStitcher: https://tmt.ph/stitcherTune In: https://tmt.ph/tunein#TheManilaTimesVisit our website at https://www.manilatimes.netFollow us:Facebook - https://tmt.ph/facebookInstagram - https://tmt.ph/instagramTwitter - https://tmt.ph/twitterDailyMotion - https://tmt.ph/dailymotionSubscribe to our Digital Edition - https://tmt.ph/digitalSign up to our newsletters: https://tmt.ph/newslettersCheck out our Podcasts:Spotify - https://tmt.ph/spotifyApple Podcasts - https://tmt.ph/applepodcastsAmazon Music - https://tmt.ph/amazonmusicDeezer: https://tmt.ph/deezerStitcher: https://tmt.ph/stitcherTune In: https://tmt.ph/tunein#TheManilaTimes Hosted on Acast. See acast.com/privacy for more information.

Hello everyone and welcome to this week's episode of Inside Arsenal extra-time, where I'm joined as usual by James Benge of CBS Sports.In this week's show we reflect on last night's Champions League success against Dinamo Zagreb and give our thoughts on Arsenal's rise up to seventh in the new Deloitte football money table. We also discuss Oleksandr Zinchenko's future and answer questions from you on several topics, including the January transfer window. Hosted on Acast. See acast.com/privacy for more information.

Podcast Show NotesPodcast Title: Outside the Treatment RoomEpisode Title: Quick Cash Strategies for Beauty ProsHost: Connie HolmEpisode Summary:In this episode of Outside the Treatment Room, host Connie Holm shares practical and creative strategies for beauty professionals to generate quick cash. Whether you're a solo esthetician, lash artist, nail tech, or spa owner, these tips will help you boost your income without feeling overwhelmed. From flash sales to leveraging social media, Connie breaks down actionable steps to help you meet your short-term financial goals.What You'll Learn in This Episode:Flash Sale IdeasCreate a bundled “Glow-Up Package” for multiple services at a slight discount.Offer “book now, save later” deals to keep clients on a schedule.Add value to packages with free or clearance items from your suppliers.Retail StrategiesPromote products used during treatments to boost at-home results.Overcome hesitation about selling retail by educating clients about product benefits.Maximizing Social MediaPost last-minute appointment alerts and create urgency with updates.Use videos, live sessions, and client transformations to promote services.Collaborations with Local BusinessesPartner with local shops, fitness studios, or restaurants for cross-promotions.Set up draws or giveaways to increase your visibility and attract new clients.Quote of the Week:“You can't use up creativity. The more you use, the more you have.” – Maya AngelouResources & Links Mentioned:Follow Connie on social media for more tips and updates.Try using QR codes or online links for seamless client bookings during promotions.Consider offering free consultations to showcase your expertise and gain trust.Share Your Success Stories:Did you try any of these strategies? Let Connie know how they worked for you! Leave a review or tag her on social media.Thanks for Listening!Thank you for tuning into this episode of Outside the Treatment Room. Be bold, be creative, and see you next week!  Thank you for tuning into this episode of the Outside the Treatment Room podcast! Connect with Us:Instagram: www.instagram.com/rosegoldlearningFacebook: www.facebook.com/rosegoldlearningEmail: info@rosegoldlearning.comIf you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!Stay inspired and keep growing!

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. Hit PLAY to hear: The roles of design and user experience in eCommerce Simplicity enhances customer satisfaction How customization contributes to B2B success Why aligned teams are key to growth The importance of continuous adaptation Key timestamps to dive straight in: [05:41] Industry West ecommerce journey: Drupal, Magento, Shopify. [07:33] Creating bespoke, aesthetic, B2B design experiences effectively. [09:59] Redesign improved eCommerce site's functionality and aesthetics. [13:37] July Shopify launched B2B module, enabling customization. [16:51] Educate teams; align website and sales efforts. [20:45] Listen to Ian's Top Tips! Full episode notes here: https://ecmp.info/521Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

In this conversation, Catherine and Sean discuss various lighthearted topics, including hydration, seasonal changes, and personal fears. They transition into a more serious discussion about tariffs and their implications for the economy, before exploring the profitable business of holiday decorating, particularly Christmas lights. The conversation is filled with humor and personal anecdotes, making it relatable and engaging. In this conversation, Catherine discusses the surprising profitability and emotional appeal of holiday decorating services, particularly Christmas lights. She explores the high profit margins, the increasing competition in the market, and the emotional factors that drive consumers to spend on such services. The discussion also touches on unconventional home maintenance services, the importance of communication in client relationships, and the potential for businesses to expand their offerings creatively. In this conversation, Catherine discusses the importance of enhancing customer communication in the construction industry. She emphasizes the need for proactive updates to clients, particularly in long-term projects, to improve their experience and build trust. The discussion also touches on the evolving technology of 3D printing in construction, insights from the International Builder Show, and the efficiency of brushless tools. The episode concludes with a teaser for future guests and the significance of communication, especially during the holiday season.

In this FDE+ episode, Tom Erb- President of Tallann Resources shares vital insights, from the importance of a winning mindset and how to stand out with effective messaging, to the power of persistence in reaching prospects. We'll explore his MVP acronym—Messaging, Volume, and Persistence—and break down essential sales mindsets like Performance, Value, Long Game, and Mastery. Tom also provides actionable tips on honing your sales skills, leveraging tools like AI assistants, and the critical role of performance management. Whether you're struggling with prospecting or looking to refine your value proposition, this episode has you covered. Stick around for a masterclass on building a robust personal and company brand, effective networking, and the ultimate goal of minimizing cold calls through strategic relationship-building. Plus, don't miss out on Tom's exclusive sales goal planning worksheet! So grab your headphones, settle in, and get ready for an enlightening journey to sales excellence!___________________Follow Tom on LinkedIn: LinkedIn | Tom ErbWant to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Fragmented marketing efforts were costing a B2B training agency millions in lost opportunities. Learn how a strategic overhaul consolidated 100 scattered websites, reduced PPC waste, and streamlined freelancer roles into a cohesive system, driving a $168K revenue boost. This case study reveals how simplifying marketing silos can dramatically increase ROI, cut lead costs by 50%, and restore operational efficiency—all while managing internal politics to preserve key talent. If you're scaling your business, this transformative story will resonate. Learn more at the full case study https://vickywu.us/smashing-marketing-silos-for-a-168k-revenue-boost-for-b2b-training-agency-case-study/ #MarketingStrategy #B2BMarketing #RevenueGrowth #Efficiency #CaseStudy

Send us a text

Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in management consulting and technology for marketing agencies. Today, we have a remarkable guest joining us: AJ Cassata, the co-founder of Revenue Boost. AJ has an incredible journey from founding a lead generation agency to steering Revenue Boost, which has helped over 400 agency owners skyrocket their client acquisition through cold outreach.   AJ is currently living in Vietnam, which was initially a short stint but turned into a five-year stay after he fell in love with the vibrant environment and the community of digital entrepreneurs. With a rich background in sales and sales management, AJ brings a wealth of knowledge in creating effective sales strategies and overcoming common challenges that agency owners face, such as follow-up and foundational sales skills.   In today's episode, we'll dive deep into AJ's transition from a traditional lead generation agency to a consulting powerhouse, discuss the importance of tailored and genuine outreach methods, explore the power of lead magnets, and much more. Plus, AJ has generously offered a free course on LinkedIn and email strategies, packed with templates and actionable tips to help you maximize your outreach efforts.   Don't forget to subscribe to our podcast and share it with your network. Check out our website and social media platforms for more insights into agency operation and scaling. Get ready for an episode filled with practical advice and inspiring stories on how to elevate your agency's sales game. Let's jump right in!  

Send us a text

Send us a text

Send us a text

SLU/Chaifetz School of Business Professor Jerome Katz details a new push from Walmart to get into the prescription delivery service with Tom and Megan. Plus, MLS saw a boost in attendance/revenue.

Episode Title: Balancing Family Life and Work LifeEpisode Summary:In today's episode of Outside the Treatment Room, Connie Holm takes a personal approach to one of the biggest challenges estheticians face—balancing family responsibilities with a thriving beauty business. Whether you're a parent, spouse, or caregiver, juggling these roles with a career in esthetics can be overwhelming. Connie offers actionable strategies on setting boundaries, managing time, and creating a support system, all while sharing her own experiences and insights.Key Topics Covered:The unique challenges estheticians face in balancing work and familyHow to set clear, effective boundaries with clients and family membersTime management techniques for prioritizing both business and personal lifeThe importance of building a support system at work and at homeLearning to embrace flexibility and giving yourself graceQuote of the Episode:“We need to do a better job of putting ourselves higher on our own ‘to-do' list.” – Michelle ObamaWho This Episode is For:Estheticians balancing a service-based business with family lifeBeauty professionals looking for time management and boundary-setting tipsAnyone in the beauty industry feeling stretched between career and caregivingTakeaways:Establish clear boundaries between work and family life to avoid burnout.Organize your time using a planner or digital calendar to prioritize tasks.Build a solid support system—both at work and at home.Embrace flexibility when life doesn't go according to plan, and give yourself grace.Connect with Us:Have tips or experiences to share about balancing family life and work? Reach out to Connie on social media @rosegoldlearning. Don't forget to subscribe and leave a review! Thank you for tuning into this episode of the Outside the Treatment Room podcast! Connect with Us:Instagram: www.instagram.com/rosegoldlearningFacebook: www.facebook.com/rosegoldlearningEmail: info@rosegoldlearning.comIf you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!Stay inspired and keep growing!

What did you think of todays show??Not a natural salesperson? You're not alone, and Karl Huth of Clear Path Properties was right there with you. After struggling to close deals, he revamped his sales strategy and generated $300,000 in revenue after only six weeks. In this episode, Karl shares the evolution of his sales process and how he built a real estate business after leaving a corporate job. He dives into his early sales approach, what wasn't working and how he finally started getting results. You'll also hear how he manages a team of contractors, balances work with family life, and nurtures important private money relationships. Tune in now!Topics discussed:Current operations and Karl's role in the business (2:04)Early sales and lead management struggles (5:10)How Karl got better at sales (8:05)The one change that led to more deals (10:26)Managing flips and multiple contractors (14:36)Building trust with private money investors (19:26)Trade offs balancing real estate and family (24:29)Karl's 12-month plan to scale operations (27:58)Nightmare cleanout stories (29:14)Connect with Karl Huth:https://www.facebook.com/profile.php?id=100015422108476Learn more about the Collecting Keys SCALE Community! https://collectingkeys.com/scale/Check out the FREE Collecting Keys “Invest Anywhere” Guide to learn how to find deals in ANY MARKET Completely virtually (this is how we scaled to over a dozen markets)!https://instantinvestor.collectingkeys.com/invest-anywhereFollow us on Instagram!https://www.instagram.com/collectingkeyspodcast/https://www.instagram.com/mike_invests/https://www.instagram.com/investormandan/https://www.instagram.com/dylan_does_dealsThis episode was produced by Podcast Boutique https://www.podcastboutique.com

Headlines: - Israeli Forces Shut Down Al Jazeera's Ramallah Office for 45 Days- M&A Activity Lost Momentum in MEA Region in First Eight Months of 2024 With 10.4% Dip- Saudi Tourism Surges: 73% More Visitors, 207% Revenue Boost- Iranian Immigrant Joins Elite Billionaire Club After Biotech Stock Boom

Podcast Show Notes: Episode Title - "Boost Your Marketing Leveraging Social Proof"Episode Summary: Welcome back to Outside the Treatment Room, the podcast that dives deep into the business side of the beauty industry. In this episode, host Connie Holm shares powerful strategies to help you boost your beauty business using the concept of social proof. Learn how to attract more clients, enhance engagement, and ultimately increase your revenue with actionable steps you can implement right away.Key Points Discussed:Understanding Social Proof:Social proof is about influencing potential clients through the actions and opinions of others.It builds trust and credibility by showcasing happy clients, glowing reviews, and visible transformations.Why Social Proof Matters:90% of people trust online reviews as much as personal recommendations.It's essential to show potential clients that others have had positive experiences with your services.Actionable Strategies for Leveraging Social Proof:Client Testimonials:Start collecting testimonials from loyal clients using prompts such as:“What's your favorite thing about coming to us?”“How have our services impacted your confidence?”Share these testimonials on your website, social media, and email newsletters.Highlight Google reviews weekly on social media using an easy-to-access QR code at checkout.Before and After Photos:Use high-quality, well-lit photos to showcase visible results.Implement themed social media posts like “Transformation Tuesdays” or “Wow Wednesdays” to share these images regularly.User-Generated Content:Encourage clients to share their experiences and tag your business on social media.Run a contest to engage clients and reach their followers by using a specific hashtag and offering a prize.Local Partnerships:Partner with nearby businesses, such as boutiques or restaurants, for cross-promotions.Use these collaborations to tap into new client bases and create mutual benefits.Putting It All Together:Implement these strategies to build trust and attract new clients to your business.Focus on gathering and sharing social proof consistently throughout the month.Challenge of the Week:Choose one strategy to implement by the end of the week.Share your experience with Connie through Rosegold Learning on IG and FB for a chance to get a shoutout in a future episode.Inspirational Quote:“A customer talking about their experience with you is worth ten times that which you write or say about yourself.” — David GreerCall to Action:Subscribe and share this episode with other beauty business owners who want to grow their businesses.Reach out to Connie on IG and FB at Rosegold Learning to share your experiences and get featured on the show!Closing Remarks: Connie wraps up by encouraging listeners to take small, actionable steps that can lead to big changes. Tune in next time for more tips and strategies to elevate your beauty business!  Thank you for tuning into this episode of the Outside the Treatment Room podcast! Connect with Us:Instagram: www.instagram.com/rosegoldlearningFacebook: www.facebook.com/rosegoldlearningEmail: info@rosegoldlearning.comIf you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!Stay inspired and keep growing!

We're doing a first for the podcast on this episode…I'm featuring a recent Web Designer Pro coaching call!If you didn't know, in my web design community Web Designer Pro, I host a live coaching call every week. These coaching calls typically include:Member website reviewsMember hot seats 10-15 min coaching sessions)And AMA (ask me anything) timeToday, I'm sharing a recent call that had some great topics of discussion with you to help you in all these areas in your business and to give you a glimpse of what's going on in Web Designer Pro.This session includes:A hot seat with Shannon, one of our OG members who's back and whose business is rockin' with managing 50+ maintenance clients. But she's had a slow last few months so we talked about proactive revenue growth strategies including a monthly newsletter, repurposing portfolio work for case studies, sprinkling in before/afters on social media and networking in personAngela has a full suite of services to help her wellness clients go from planning/strategy to design/building and to growth/marketing but the lines have been blurry between them all. We talked about how to draw very clear lines between the offers and how she can offer a “Business Plan Strategy” as a low ticket lead-in offer and put her “Growth Plan Strategy” into a 30-60 day, $1,000-$1,500 coaching sprint for her top clients who want a more intensive consult period.Freya whose excitement on sales calls is one of her strengths but clients don't always “nerd out” about the tools, tech and strategies like we do. So we came up with a good plan to avoid overwhelming clients by putting that excitement into the “results” that her clients are after then following up with an action plan (in phases) for ongoing work.Landon one of our youngest members of Pro just sent out a $2,800 proposal and wondered if it was too much…too little…confusing…not enough specifics?!? Well, considering Landon's just a few months into his biz, it's a great starting point and he'll continue to raise those rates as his offers become more clear. The proposal was super clear and succinct which is more than most of us can say that early on! Go Landon and let us know if they move forward. Again, great start.And I have an exciting update since this call…Landon LANDED that proposal!! Way to go dude. What a bunch of awesome PROS here.I sincerely hope you enjoy this coaching call and implement some of these takeaways and strategies. Again, this is the type of thing that's happening EVERY WEEK in Web Designer Pro and things are just getting more, as the kids say these days, LIT in Pro.Ready to join the fun? You can now go to the newly redesigned (with Divi 5) Pro page at:WebDesignerPro.comCheck out all the links mentioned in this episode at joshhall.co/340Support the Show.Join Web Designer Pro™ before we hit the 250 member cap!https://joshhall.co/pro

Tune in to this episode of the Security Token Show where this week Herwig Konings covers the industry leading headlines and market movements, including RWA News from Backed, Fidelity, MUFG, Ripple, Mantra and More. This week Jason Barraza had a chance to sit down with Bruno Winik from eNor Securities and David Henderson from Backed, covering how eNor is listing Backed's tokenized stocks, bonds, and ETFs for Latin American retail investors. Company of the Week - Herwig: Hamilton Lane: https://www.hamiltonlane.com/en-us   = Stay in touch via our Social Media = Kyle: https://www.linkedin.com/in/kylesonlin/  Herwig: https://www.linkedin.com/in/herwigkonings/ Nico: https://www.linkedin.com/in/nicopantelis/  Jason: https://www.linkedin.com/in/jasonbarraza/  Opinion articles, interviews, and more: https://medium.com/security-token-group  Find the video edition of this episode on our Youtube Channel: https://www.youtube.com/@stmtvofficial  The Token Debrief 1. eNor Securities to List Backed's Tokenized Stocks, Bonds, and ETFs for LatAm Retail Investors: https://www.coindesk.com/business/2024/08/13/tokenized-asset-issuer-backed-to-offer-crypto-rwas-in-latam-with-enor-securities/  2. Fidelity Digital Assets Looks at Tokenization with Focus on Treasuries, Credit, and Stablecoins: https://www.theblock.co/post/311266/fidelity-head-of-digital-asset-management-suggests-stablecoins-tokenized-treasurys-and-onchain-credit-may-be-in-the-offing  3. Japanese JV MUFG Morgan Stanley Securities to Tokenize Securities in 2024: https://www.ledgerinsights.com/mufg-morgan-stanley-securities-plans-to-issue-digital-securities-this-year/  4. DBS and Ant International Tokenize Treasuries: https://norbertgehrke.medium.com/dbs-launches-blockchain-powered-treasury-tokens-pilot-with-ant-international-09e266420663  5. Hamilton Lane Launches Secondary Fund VI Feeder on Securitize: https://securitize.io/learn/press/hamilton-lanes-secondary-fund-vi-exclusively-available-on-securitize  6. KfW Taps Boerse Stuttgart for Next Tokenized Bond: Wallet Provision and Private Key Security: https://www.marketsmedia.com/kfw-selects-boerse-stuttgart-digital-for-blockchain-based-digital-bond/  7. Chainlink Data Feeds Enable On-Chain NAV Data for Superstate's USTB Fund, Proof of Reserve Coming Soon: https://www.prnewswire.com/news-releases/superstate-integrates-chainlink-infrastructure-to-enhance-the-transparency-and-utility-of-the-ustb-tokenized-fund-302219852.html?hss_channel=lcp-1506097  8. IX Swap Launches Staking System Through RWA Rewards: https://www.ixswap.io/news/ix-swaps-new-staking-system  9. Novus Aviation Capital to Use MANTRA Blockchain for Aircraft Buying, Financing, and Trading: https://beincrypto.com/mantra-novus-capital-aviation-finance-rwa-tokenization/  10. Update: Ripple Beta Tests RSLUSD Stablecoin Amid SEC Lawsuit Closure: https://cointelegraph.com/news/ripple-begins-testing-rlusd-stablecoin-mainnet  11. Ripple to Onboard $100M in Tokenized Assets Through Archax Partnership: https://www.tronweekly.com/ripple-and-archax-tokenized-assets-on-xrpl/  12. Plug and Play to Launch RWA Accelerator in December 2024, Selects XDC Network: https://www.prnewswire.com/news-releases/plug-and-play-selects-xdc-network-to-launch-an-enterprise-rwa-tokenization-accelerator-302223051.html  13. Nigeria to Tokenize Real Estate for Revenue Boost and Transparency in Land Ownership : https://cointelegraph.com/news/nigerian-state-plans-to-tokenize-real-estate-boost-revenue 14. Reserve Bank of India (RBI) on Tokenized Deposits and CBDC Impact on Deposit Insurance: https://www.ledgerinsights.com/indias-central-bank-the-impact-of-tokenized-deposits-cbdc-on-deposit-insurance/  = Check out our Companies = Security Token Group: http://securitytokengroup.com/   Security Token Advisors: http://www.securitytokenadvisors.com/   Security Token Market: https://stm.co  InvestReady: https://www.investready.com ⏰ TABLE OF CONTENTS ⏰ • 0:16 Introduction • 0:44 STS Interviews: Backed and eNor • 17:49 The Token Debrief • 24:57 Company of The Week: Hamilton Lane

Kate Varley reports from Paris where hospitality businesses are reporting quieter than expected footfall.

In this episode of the Well-Oiled Operations™ podcast, Stacy introduces a unique approach to boosting your off-season revenue by overcoming the challenges faced by seasonal businesses. Stacy is joined by Jen Cox of Fresh Start Landscaping, who explains how she generated $24,632 in a typically slow month by implementing Stacy's reactivation playbook. Jen breaks down her journey of trying out new promotions three to four months ahead of the usual season for her landscaping services. By crafting targeted email campaigns, she not only overcame the slow season slump but also secured substantial prepaid work for the coming months. Jen's strategy demonstrates the effectiveness of redesigning marketing efforts and the transformative impact it can have on a business.    Also in this episode:  Shift your marketing efforts to start earlier than your traditional busy season to capture advanced bookings and secure prepaid work. Use your current customer list to generate repeat business and increased engagement, rather than sourcing new leads exclusively. Create urgency and value by offering limited-time discounts or additional services to those who sign up early. Sending regular, varied emails can maintain customer interest and drive action, even if some responses are negative.   Work with Stacy Tuschl: Click HERE to Book A Call With Well Oiled Operations™ Increase Your Profits While Getting Your Time Back: Join My Free Masterclass - Protect Your Profit Join Well Oiled Operations ™ Live: A 3-Day Virtual Conference Designed to Help You Build & Maximize Your Team to Increase Profit While Reducing Your Workload.   Subscribe To Well-Oiled Operations™ with Stacy Tuschl: Apple Podcast | YouTube | Spotify Connect With Stacy Tuschl: Website | Facebook | LinkedIn | Instagram

Tune in to learn how our client is filling their sales pipeline to the MAX with a simple cold email strategy.Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email?It's free for podcast listeners. Email me to get it, or message me on FB https://m.me/ajcassata1 and I'll send you it! Thanks again for listening! Please give us a review - it helps support the show and we LOVE reading your feedback! >>>Want to connect with me?Facebook – https://m.me/ajcassata1 Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net>>>Want to scale monthly revenue 2X with our Linkedin + Email systems?Book a 20 mincall with Revenue Boost here to chat about your acquisition strategy .. https://link.revenueboost.net/widget/bookings/growth-with-aj-20>>>Have you joined our official Facebook Community yet, where we give FREE weekly trainings? Join 10,000+ other agency owners and let's scale together. https://www.facebook.com/groups/b2bsalesandmarketingsecrets Community members also get a free course on Agency growth and how to land your next 3 Whale clients using only Cold email.

This is hands-down, the #1 pattern we've noticed from agencies who can't seem to break past 30k per month. And if you're stuck under 10k per month, the same lesson applies. Listen in to find out what the constraint is of your agency and exactly how to fix it, so you can grow.Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email?It's free for podcast listeners. Email me to get it, or message me on FB https://m.me/ajcassata1 and I'll send you it! Thanks again for listening! Please give us a review - it helps support the show and we LOVE reading your feedback! >>>Want to connect with me?Facebook – https://m.me/ajcassata1 Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net>>>Want to scale monthly revenue 2X with our Linkedin + Email systems?Book a free 20 min1:1 call with Revenue Boost here to chat about your acquisition strategyhttps://link.revenueboost.net/widget/bookings/growth-with-aj-20>>>Have you joined our official Facebook Community yet, where we give FREE weekly training and resources? Join 7500+ other agency owners and let's scale together. https://www.facebook.com/groups/b2bsalesandmarketingsecrets Community members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today! I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As."

It's going to keep getting harder to get leads, as a B2B business (unless you learn this)The game has changed a TON these last 6-12 months. What used to work with outreach, doesn't anymore.And tomorrow, you're going to learn exactly how to win in this new landscape.As well as how to create high-converting cold email campaigns that fill your pipeline with unlimited leads...no matter how saturated your industry is.Join me for an expert interview tomorrow where my buddy Mark Colgan comes on to discuss these changes...And reveal his new "Trigger-based outbound" strategy that I believe is the future of outbound.

The agency game is changing, fast, and you've probably noticed it. In this episode I'll talk through 4 trends and how I predict we'll all have to change our approach over the next 3-5 years to win.Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email? It's free for podcast listeners. Email me to get it, or message me on FB https://m.me/ajcassata1 and I'll send you it! Thanks again for listening! Please give us a review - it helps support the show and we LOVE reading your feedback! >>>Want to connect with me? Facebook – https://m.me/ajcassata1 Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net >>>Want to scale monthly revenue 2X with our Linkedin + Email systems? Book a free 20 min1:1 call with Revenue Boost here to chat about your acquisition strategyhttps://link.revenueboost.net/widget/bookings/growth-with-aj-20 >>>Have you joined our official Facebook Community yet, where we give FREE weekly trainig and resources? Join 7500+ other agency owners and let's scale together. https://www.facebook.com/groups/b2bsalesandmarketingsecrets Community members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today! I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As."

This one, simple marketing method just 4X'd my client Joe's SEO agency and got him booked out for 3 WEEKS solid with sales calls.And today, I'll unpack 3 learning lessons from the cold email campaigns that we built together.So that you can take the learnings, and apply it to your own lead gen efforts and CRUSH it.My clients in a competitive niche - selling SEO services yet still managed to stand out and pack his calendar completely.You'll love this breakdown… enjoy!Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email? It's free for podcast listeners. Email me to get it, or message me on FB https://m.me/ajcassata1 and I'll send you it! Thanks again for listening! Please give us a review - it helps support the show and we LOVE reading your feedback! >>>Want to connect with me? Facebook – https://m.me/ajcassata1 Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net >>>Want to scale monthly revenue 2X with our Linkedin + Email systems? Book a free 20 min1:1 call with Revenue Boost here to chat about your acquisition strategyhttps://link.revenueboost.net/widget/bookings/growth-with-aj-20 >>>Have you joined our official Facebook Community yet, where we give FREE weekly training and resources? Join 7500+ other agency owners and let's scale together. https://www.facebook.com/groups/b2bsalesandmarketingsecrets Community members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today! I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As.

What's the best way to get leads and clients for your agency? What's the right channel you should focus on?

In todays episode, I'll break down the different marketing channels and the pros + cons of each, so you know what you should be focused on.After all, you only need to master ONE marketing channel to get to 6 or 7 figures. Today, I'll help you decide what the one channel should be, for you.Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email?It's free for podcast listeners. Email me to get it, or message me on FB https://m.me/ajcassata1 and I'll send you it! Thanks again for listening! Please give us a review - it helps support the show and we LOVE reading your feedback! >>>Want to connect with me? Facebook – https://m.me/ajcassata1 Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net >>>Want to scale monthly revenue 2X with our Linkedin + Email systems? Book a free 20 min1:1 call with Revenue Boost here to chat about your acquisition strategy https://book.revenueboost.net/GrowthWithBen-FB >>>Have you joined our official Facebook Community yet, where we give FREE weekly training and resources? Join 7500+ other agency owners and let's scale together. https://www.facebook.com/groups/b2bsalesandmarketingsecrets Community members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today! I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As.

[Expert Interview] How Dan gets his clients 100-400 calls per month via a unique YouTube + Email funnel…And the secret sauce he's used to generate his clients an extra $1M+ cash collected within a year of working together!I'm stoked for this, we've been doing solo podcast episodes for the last 2 monthsBeen a while since we've done guest interviews and I'm pumped to invite my friend Dan Bagniuk on the show!

How to find + close Whale Clients who can pay you top-dollar - Part 3/3What if there was a way to do the same client work you do now but get paid 5-10x more?There is, and it's simply a matter of landing Whale clients.Larger companies where the impact of the work you do is way bigger, and so is the paycheckSee, most agencies and service providers have a 7+ figure skillsetBut they're utilizing it on super small businesses where what they can get paid is severely cappedWhere as if you can learn how to land whale clients and re-position your offer and pricing…You can realize the full potential of your expertise and get paid BIG money for what you already doMeaning, there's already a super-high ticket offer lying around you in your business…you already have what it takes!And if you're struggling to break past your current revenue level…THIS is the way forward.What I've learned is there's no bigger lever to pull on your growth + profits…Then your offer/niche/pricing.AKA who you sell and what you sell them.I learned this when I landed my first whale client for my agency 4 yrs ago ($15k per month) and it changed my entire mindset Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email?It's free for podcast listeners. Email me to get it, or message me on FB https://m.me/ajcassata1 and I'll send you it!Thanks again for listening!Please give us a review - it helps support the show and we LOVE reading your feedback!>>>Want to connect with me? Facebook – https://m.me/ajcassata1Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net>>>Want to scale monthly revenue 2X with our Linkedin + Email systems?Book a free 20 min1:1 call with Revenue Boost here to chat about your acquisition strategyhttps://book.revenueboost.net/GrowthWithBen-FB >>>Have you joined our official Facebook Community yet, where we give FREE weekly training and resources? Join 7500+ other agency owners and let's scale together.https://www.facebook.com/groups/b2bsalesandmarketingsecretsCommunity members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today!

[Replay] How to find + close Whale Clients who can pay you top-dollar - Part 2/3What if there was a way to do the same client work you do now but get paid 5-10x more?There is, and it's simply a matter of landing Whale clients.Larger companies where the impact of the work you do is way bigger, and so is the paycheckSee, most agencies and service providers have a 7+ figure skillsetBut they're utilizing it on super small businesses where what they can get paid is severely cappedWhere as if you can learn how to land whale clients and re-position your offer and pricing…You can realize the full potential of your expertise and get paid BIG money for what you already doMeaning, there's already a super-high ticket offer lying around you in your business…you already have what it takes!And if you're struggling to break past your current revenue level…THIS is the way forward.What I've learned is there's no bigger lever to pull on your growth + profits…Then your offer/niche/pricing.AKA who you sell and what you sell them.I learned this when I landed my first whale client for my agency 4 yrs ago ($15k per month) and it changed my entire mindset Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email?It's free for podcast listeners. Email me to get it, or message me on FB https://m.me/ajcassata1 and I'll send you it!Thanks again for listening!Please give us a review - it helps support the show and we LOVE reading your feedback!>>>Want to connect with me? Facebook – https://m.me/ajcassata1Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net>>>Want to scale monthly revenue 2X with our Linkedin + Email systems?Book a free 20 min1:1 call with Revenue Boost here to chat about your acquisition strategyhttps://book.revenueboost.net/GrowthWithBen-FB >>>Have you joined our official Facebook Community yet, where we give FREE weekly trainig and resources? Join 7500+ other agency owners and let's scale together.https://www.facebook.com/groups/b2bsalesandmarketingsecretsCommunity members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today!I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As.

[Replay] How to find + close Whale Clients who can pay you top-dollar - Part 1/3What if there was a way to do the same client work you do now but get paid 5-10x more?There is, and it's simply a matter of landing Whale clients. Larger companies where the impact of the work you do is way bigger, and so is the paycheckSee, most agencies and service providers have a 7+ figure skillsetBut they're utilizing it on super small businesses where what they can get paid is severely cappedWhere as if you can learn how to land whale clients and re-position your offer and pricing…You can realize the full potential of your expertise and get paid BIG money for what you already doMeaning, there's already a super-high ticket offer lying around you in your business…you already have what it takes!And if you're struggling to break past your current revenue level…THIS is the way forward.What I've learned is there's no bigger lever to pull on your growth + profits…Then your offer/niche/pricing.AKA who you sell and what you sell them.I learned this when I landed my first whale client for my agency 4 yrs ago ($15k per month) and it changed my entire mindset Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email?It's free for podcast listeners. Email me to get it, or message me on FB https://m.me/ajcassata1 and I'll send you it!Thanks again for listening!Please give us a review - it helps support the show and we LOVE reading your feedback!>>>Want to connect with me? Facebook – https://m.me/ajcassata1Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net>>>Want to scale monthly revenue 2X with our Linkedin + Email systems?Book a free 20 min1:1 call with Revenue Boost here to chat about your acquisition strategyhttps://book.revenueboost.net/GrowthWithBen-FB >>>Have you joined our official Facebook Community yet, where we give FREE weekly trainig and resources? Join 7500+ other agency owners and let's scale together.https://www.facebook.com/groups/b2bsalesandmarketingsecretsCommunity members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today!I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As.

Last year I stumbled upon a little-known secret that DOUBLED my cold outreach response rate and FLOODED my inbox with leads, all by changing 1 simple thing.And then I showed it to a client in a competitive niche (SEO/content agency) and now they're booking 10+ sales calls a dayThe best part?It took me less than an hour to implement once I figured it out, and I didn't spend a dime on ads or building complex systems.The truth is that you probably already know how to do this... but you're doing it wrong.Most people are.The one tweak we made is to the lead magnet.Using lead magnets in Cold Outreach in a new way The agency + done-for-you service space is getting more and more crowdedProspects have been burned over and over, and trust is at an all-time low.Buyers don't just want to HEAR from you that you can help them and that you're the best, they've heard it before.They want to SEE it first hand.So when you implement this and get the lead magnet right, you'll show them first hand the value you can give…And FLOOD your inbox with leads!Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email?It's free for podcast listeners. Email me to get it, or message me on FB https://m.me/ajcassata1 and I'll send you it!Thanks again for listening!Please give us a review - it helps support the show and we LOVE reading your feedback!>>>Want to connect with me? Facebook – https://m.me/ajcassata1Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net>>>Want to scale monthly revenue 2X with our Linkedin + Email systems?Book a free 1:1 call with Revenue Boost here to chat about your acquisition strategyhttps://book.revenueboost.net/GrowthWithBen-FB >>>Have you joined our official Facebook Community yet, where we give FREE weekly trainig and resources? Join 7500+ other agency owners and let's scale together.https://www.facebook.com/groups/b2bsalesandmarketingsecretsCommunity members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today!I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As.

You should NOT solely rely on Facebook Ads.You've likely already seen it happen to someone at this point. Facebook shut them out and now they can't access their Ad Manager, their groups, nothing.AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation. There are limitations of relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads. Key Takeaways:00:53 Pros and Cons of referrals for your business 03:58 Bulletproof your business with lead generation systems07:17 Preparing your business for cold traffic (You have to make)15:20 Acquiring emails through email scraping, and is it spam?16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps)31:51 Launching a Mastermind: A new approach to business scalingConnect with Alexander Cassata:LinkedIn: https://www.linkedin.com/in/ajcassata/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

The real reason marketing flops or succeeds - Niche, Offer, Message. Today I'll discuss at a high-level the hidden reasons determining whether any marketing or sales campaigns will work, or it won't work. It's not tech.It's not the funnel;It's not the pitch It's not the platform. It's not the channel you use. It's none of that. It's about Niche offer message- the essence of what your business really is.Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email?It's free for podcast listeners. Get in touch or message me on FB https://m.me/ajcassata1 and I'll send you it!Thanks again for listening!Please give us a review - it helps support the show and we LOVE reading your feedback!>>>Want to connect with me? Facebook – https://m.me/ajcassata1Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net>>>Want to scale monthly revenue 2X with our Linkedin + Email systems?Book a free 1:1 call with Revenue Boost here to chat about your acquisition strategyhttps://book.revenueboost.net/GrowthWithBen-FB >>>Have you joined our official Facebook Community yet, where we give FREE weekly trainig and resources? Join 7500+ other agency owners and let's scale together.https://www.facebook.com/groups/b2bsalesandmarketingsecretsCommunity members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today!I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As.

Today, you'll learn how my client went from being STUCK at the same revenue level, to TRIPLING his monthly revenue using ONLY cold email.If you've been trying to scale and feel like you've been at the same place for a while….You'll LOVE this conversation.Eddie was a coaching client of ours at Revenue boost and he has built an incredible agency…Not only did he scale his revenue, but he built a Fulfillment + Sales team…So that he can take 3-4 weeks off at a time to enjoy his life and do other things.He's accomplished so much in less than 1 year and I think this is a playbook ANY of you listeners can follow!Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email?It's free for podcast listeners. Get in touch or message me on FB https://m.me/ajcassata1 and I'll send you it!Thanks again for listening!Please give us a review - it helps support the show and we LOVE reading your feedback!>>>Want to connect with me? Facebook – https://m.me/ajcassata1Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net>>>Want to scale monthly revenue 2X with our Linkedin + Email systems?Book a free 1:1 call with Revenue Boost here to chat about your acquisition strategyhttps://book.revenueboost.net/GrowthWithBen-FB >>>Have you joined our official Facebook Community yet, where we give FREE weekly training and resources? Join 7500+ other agency owners and let's scale together.https://www.facebook.com/groups/b2bsalesandmarketingsecretsCommunity members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today!I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As.

When it comes to your business, you can't just cross your fingers and hope your marketing will work. To grow and scale, you need a powerhouse sales funnel that transforms leads into loyal customers. Today's guest is an expert at boosting revenue, using a process that entrepreneurs easily overlook. She's helped to increase her conversion rate by up to 800%.Alisha Conlin-Hurd, is an expert in the post-click experience. Since starting Persuasion Experience, she's launched more than 500 sales funnels across 120 niches, and has built 3 marketing teams from scratch between her own business and her previous sales roles. In this episode, we'll hear her insights into creating offers customers can't refuse, how to generate high-quality traffic for a business site, and how she's grown Persuasion Experience from a side hustle into a 7-figure agency. INCREDIBLE GIVEAWAY! The one lucky winner will be announced on March 18th!

After consulting + working with 100+ agency owners to help them get more sales + growth…There's ONE common theme that prevents people from getting more conversations, calls, and clients.I'll reveal that today.And, it's simpler than you'd imagine to fix.Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email?It's free for podcast listeners. Get in touch or message me on FB https://m.me/ajcassata1 and I'll send you it!Thanks again for listening!Please give us a review - it helps support the show and we LOVE reading your feedback!>>>Want to connect with me? Here's my Facebook – https://m.me/ajcassata1Linkedin – https://www.linkedin.com/in/ajcassata/ Or email me at aj@revenueboost.net>>>Want to scale monthly revenue 2X with our Linkedin + Email systems? Book a free 1:1 call with Revenue Boost here to chat about your acquisition strategyhttp://bit.ly/consulting111 – Chat with AJ & his team to grow your agency>>>Have you joined our official Facebook Community yet, where we give FREE weekly training and resources? Join 7500+ other agency owners and let's scale together.https://www.facebook.com/groups/b2bsalesandmarketingsecretsCommunity members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email. Join today!I also stream these podcasts live in the group so you can tune into an episode before it's released here on Spotify/Itunes, and have the ability to chat with me / join Q&As.

How do we get nice clients? The ones that pay well and don't complain too much! Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal nitche.Most small agencies start with one or two clients which then lead to referrals. And before they know it they're marketing everything from plumbers to products without any real idea of who their ideal customer is. Developing a system where you work out your Niche, focus on your Offer, and then develop a Method needn't be that complicated. Just by having conversations with past clients, you can learn a lot about what worked and what you are good at. AJ Cassata is the CEO of Revenue Boost and he has helped over 400 agencies become actual agencies with a simple and predictable sales system that can help you and your agency grow in more ways than one. Learn how to see the patterns in the work that you are doing already and then how to refine and articulate your offer as you look to take it to a cold market where clients who need your specific offer are waiting for you. Today's episode is a niche-down nugget of gold! Key Takeaways:01:20 How can agencies build a business (for themselves) that they really love?05:04 How to develop a system where you find the clients you actually want06:35 How to audit yourself as an agency11:48 How to get traction in a cold market13:24 Niche, Offer, Method16:52 'The money is in the mouth of the market'19:40 What is 'the method' for niching down?24:10 Learning to see your business as a separate entityResources:Revenue Boost's Niche Analysis Template - Niche Analysis Template (Revenue Boost) - https://docs.google.com/spreadsheets/d/1jUAND06w5GxwplhJFTmHyHToSwb4xrvDKrhIapkIT98/edit#gid=645611462Connect with AJ Cassata:Website - Revenue Boost - https://revenueboost.net/LinkedIn - https://www.linkedin.com/in/ajcassata/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

Introduction to Nikita Vakhrushev and Aspekt:Discover Nikita's journey from a 19-year-old entrepreneur to a digital marketing expert.Insights into Aspekt's role in elevating over 100 D2C brands.The Untapped Potential of SMS Marketing:Uncover why many businesses overlook collecting phone numbers for SMS.Integration of SMS with platforms like Klaviyo and OmniSend.The cost-effectiveness and direct customer reach of SMS marketing.Educational Content in Emails:The shift from sales-driven to educational emails.Building customer relationships through informative content.A case study on a men's hair care brand leveraging educational emails.Email Forward-ability: A Hidden Gem:Nikita's perspective on crafting emails that encourage forwarding.Harry's brand strategy as an exemplary model of email forward-ability.Revenue Boost from Email and SMS:The significant contribution of emails to overall turnover.How SMS marketing can further enhance revenue by 10%.Global Messaging Preferences:Discussion on the varying popularity of platforms like WhatsApp.Adapting strategies to local communication preferences.Enhancing Engagement with SMS and Email:Effective SMS capture strategies for deeper customer engagement.The impact of incorporating MMS in SMS marketing.Key Takeaways:Embrace the often-overlooked potential of SMS in your marketing strategy.Stay adaptable and evolve your digital marketing approaches for maximum impact.

Have you ever chuckled at a mix-up between sacred figures and foot-focused services? I certainly did after mistaking a Super Bowl commercial about Jesus for an ad for Feet Finder, a slip that sparked more than just a few laughs online. As someone who once served as an altar girl, I'm taking you behind the scenes of religious marketing, only to pivot into revealing how a daring $17,000 investment in leads transformed my agency, Neat, into a revenue-generating powerhouse. You'll hear how we turned this into a whopping $265,000 in sales, offering up a goldmine of insights for entrepreneurs and marketers on the potential of lead purchasing.    Now, let's talk action on leads and sales strategies that aren't just buzzwords but the real deal. With recent price hikes making waves in 2024, I'll tell you why there's no shame in buying leads, cold emailing, or cold calling. We're stripping away the stigma and getting down to business, emphasizing the necessity of a quick draw on hot leads and the art of the close—highlighted by the tale of our team's star closer whose departure tested our resilience. Tune in for an episode that's less about nurturing and more about sealing deals, delivering candid lessons and tactics to amplify your business's success trajectory.   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!  

In this episode, John dives into the unexpected challenges faced by Jack while managing his plumbing business during an exceptionally tough week. Rather than shying away from setbacks, the episode explores how these experiences paved the way for strategic decisions, including the bold move to transition their home service business into a seven-day operation.Listen and learn about the bold transition of John's home service business into a seven-day operation. Don't miss a beat – hit play and gain valuable insights today!Discussion Highlights:Jack's Hard-Hitting Week: They highlight the challenges Jack faced in a tough week, emphasizing the importance of resilience and adaptability in the home service industry.Turning Setbacks into Strategy: Insights are shared on how the difficulties faced by Jack have contributed to the decision-making process, leading to a strategic shift in operations.Revenue Boost from Seven Days: They converse about the financial considerations, projecting a substantial $9 million top-line change in the upcoming year by unlocking weekends. Operational Infrastructure: Detailed plans are outlined for restructuring the business to accommodate a seven-day schedule, including extending call center hours and adding weekend-specific roles.Recruitment Challenges: The episode explores challenges in recruiting for weekend shifts, touching on the drawbacks of on-call systems and the advantages of scheduled shifts. Shift Structure and Management: They share their thoughts on implementing shifts for weekend teams, including the importance of weekend management for effective operations.Strategic Messaging for Call Volume: Plans are discussed to address the drop in call volumes on Sundays through strategic messaging as the business gears up for seven-day operations.Host: John Wilson: @wilsoncompaniesHost: Jack Carr: @thehvacjackSpecial thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers. Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.Subscribe Here: https://tinyurl.com/oaopodcastDon't miss out on our workshop 'Breaking 5 Million: Scaling Your Home Service Business.' Register today!Don't forget to subscribe!Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcoSPOTIFY | APPLE PODCASTwww.ownedandoperated.comContact us: info@ownedandoperated.com

SEO Tips You Cannot Live Without if You Are Ready to Increase Your Revenue In our second episode of SEO secrets – we are breaking down the behind the scenes details how you can (and should) revise posts, products, and other content to be SEO friendly. 15% of all queries are unique to Google, this means every day brings up new keyword searches that haven't yet been explored. Why wouldn't you want to get in on the ground floor of viral keywords and organic searches? SEO Marketing needs to be the next tool in your toolbox Start with your current content, create an SEO strategy, remove outdated content, use SEO optimization to bring awareness to what you already have. And then drive traffic to it by mentioning that it has been updated! In this episode, you will learn: How to optimize all the things:  social media Pinterest Resources large offers websites What being in the top 3 Google search results will do for you The % of purchasers who are influenced by a relevant search How many people will never click the second page of Google results… The number of online terms are searched monthly  Plus how to make search volume work for you LINKS MENTIONED IN THIS EPISODE ABOUT OUR TOP SEO TIPS:  CEO Teacher® Membership Neil Patel Tom Pick | #B2Bmarketing guy Ubersuggest 7 Key Steps to Climb to The Top of Google Search Results Pinterest The Ultimate Guide to Pinterest Marketing Video Chapters – YouTube How to Add Chapters to YouTube Videos Add subtitles & captions – YouTube Help CEO TEACHER® RESOURCES WORTH THEIR WEIGHT IN GOLD:  You have the freedom and flexibility to pave your own way – think outside the box and do what feels good to YOU! Challenges and memberships are meant to arm you with: a legit path proven frameworks core knowledge pure community support new ideas and resources that you can implement in ways that work for you, your family, and your life  And when you are shown the path and run with it, and then surpass your own goals, learn more than you ever imagined, and take those skills and knowledge to make a bigger impact, you have found your version of success. You can find all of this AND MORE, inside the CEO Teacher® Membership- what are you waiting for? What's your CEO Teacher® Type? Find out here! Check out my CEO Teacher® Book Recommendations here! JOIN OUR CEO TEACHER® PODCAST COMMUNITY TO GROW WITH LIKE-MINDED TEACHERS: Send me a DM on Instagram– I love chatting with my people, so let's chat about your favorite SEO Tips and how you will optimize your content this summer. ENJOYING THE PODCAST? THANKS FOR TUNING IN! Tag me @theceoteacher on Instagram and tell me what you are listening to! I love seeing what resonates most with our listeners!  I don't want you to miss a thing! Be the first to know when a new episode is available by subscribing on iTunes here! If you would like to support The CEO Teacher® podcast, it would mean so much to me if you would leave a review on iTunes. By leaving a review, you are helping fellow CEO teachers find this podcast and start building a life they love.  To leave a review on iTunes, click HERE and scroll down to Ratings and Reviews. Click “Write a Review” and share with me how this podcast is changing your business and your life! MORE OF A HANDS ON OR VISUAL LEARNER? NEED TO “SEE” YOUR CONTENT IN ACTION? CHECK OUT THE LATEST CEO TEACHER® BLOG POSTS AND YOUTUBE VIDEOS HERE! Search Engine Optimization 101: SEO Secrets for You This Tik Tok Search Engine Tip could Change Your Whole Strategy 3 SImple Steps to FInding Your Niche

The small-but-mighty promo strategy that gave my business a quick revenue boost If you're looking to get a quick revenue boost in your business -- but don't have the time to run a full-on digital course promotion -- then you should consider doing what I like to call a Mini-Promo.  A Mini-Promo is – you guessed it – a simplified version of your regular promotion strategy. And while there's only a few elements to it, it can still pack a pretty big punch if you do it right.  In this episode, I'm going to tell you all the juicy details about the success of my most recent Mini Promo – what it included, and the specific strategies my team and I used to keep it simple while still making it worth our ROI.  You'll hear: How to get crystal clear on your Mini-Promo offer The two primary ways I market my Mini-Promos Ways to segment your email list for maximum return The social media ad hack that will get you more buyers How to get your communities to help you promote our offer … Plus much, much more! So if you're ready for a strategy-filled episode that you'll come back to time and time again, then press play right now! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."