The Great Friends Podcast

In the latest episode of "The Great Friends Podcast," John Wheeler reflects on an incredible 2024 with Bekah Wilkinson and Kevin Balzer. Together, they look back at Alpha Aesthetic Partners' rapid growth, including the launch of multiple new podcasts, supporting nearly $100 million in revenue across 26 locations, and building connections throughout the aesthetics industry. They share stories of lessons learned, unexpected challenges, and the personal and professional milestones that defined the year. With a heartfelt look at the journey so far, the team also discusses their vision for 2025, from Alpha's continued expansion to the evolution of the podcast and their shared goals for the future. This episode is full of insights, laughter, and inspiration as they toast to the year behind and gear up for what's ahead. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

  In this episode of "The Great Friends Podcast," John Wheeler is joined by Mitchell Outka, Director of Digital Marketing at Alpha, to share his journey from entrepreneurial ventures as a teenager to leading transformative digital strategies for Alpha's partners. Mitch reflects on his early successes, including a six-figure fidget spinner business at 17, and dives into the innovative campaigns that have driven exponential growth for practices like Esthetics Center. Together, they explore the power of understanding lifetime value, crafting compelling offers, and leveraging automation to maximize efficiency and results. This insightful conversation is packed with actionable takeaways on building winning marketing strategies while staying ahead in an ever-evolving digital landscape.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW KARIN DURHAM:  https://www.linkedin.com/in/karindurham/  

In the latest episode of "The Great Friends Podcast," John Wheeler sits down with Karin Durham, Chief Human Resources Officer at Alpha, to delve into the people-centric strategies that fuel Alpha's success. With a career spanning high-level HR roles at Jamba Juice, Forever 21, and Bare Minerals, Karin brings a wealth of knowledge on cultivating strong teams, navigating fast-paced growth, and crafting a culture that resonates with employees. Throughout the conversation, Karin emphasizes the importance of “knowing your people”—understanding who they are, what they need, and aligning these insights with the organization's goals. She also shares fascinating stories from her career, illustrating how the unique personalities of founders and leaders impact a company's direction and culture. Whether you're a business owner looking to strengthen your team or an HR professional seeking inspiration, this episode offers valuable takeaways on the art of building a resilient, people-first organization. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW KARIN DURHAM:  https://www.linkedin.com/in/karindurham/  

In the latest episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetic Partners, sits down with Michelle Doran, founder of RN Esthetics and one of Alpha's esteemed partners. With 12 years of experience, Michelle shares invaluable insights into building a thriving aesthetic practice, fostering a strong team culture, and delivering exceptional patient care. Listeners will hear about Michelle's unique approach to hiring and building a team that is as kind as it is hard-working. She discusses the importance of intuition in consultations, her love for cannula techniques, and the art of balancing clinical expertise with creativity in aesthetic treatments. Michelle also reflects on her growth as an injector and trainer, offering pearls of wisdom for new providers. This episode is packed with tips on how to cultivate a great team, provide personalized care, and grow a successful aesthetics business. Tune in to learn from Michelle's journey and her vision for the future! FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW MICHELLE DORAN: https://www.instagram.com/michelle.rnesthetics/  

In the latest episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, presents his talk from Aesthetic Next 6.0, "How to Run Your Business Like a Boss." In this episode, John shares valuable insights on building a successful med spa business, drawing from his own experiences and lessons learned over the years. Listeners will discover practical strategies for managing financials, including using the Profit First system, understanding key performance indicators (KPIs), and optimizing profit margins. John emphasizes the importance of knowing your numbers and leveraging financial statements like the P&L to ensure business growth and success. Whether you're just starting out or looking to scale your med spa, this episode is packed with actionable advice and real-world takeaways to help you run your business like a boss. Tune in to learn how to strengthen your operations and financial management for long-term success. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

  In the latest episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, sits down with Henry Neely, CFO of Alpha, to dive deep into the financial side of the med spa industry. Henry shares his experiences as a CFO, including his journey from accounts receivable analyst to leading the finance departments of major companies. They discuss essential financial metrics, the role of a CFO in guiding strategy, and the importance of building a strong team. Tune in to hear insights on leadership, financial best practices, and how to create lasting impact in the aesthetics world. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW HENRY NEELY: https://www.linkedin.com/in/henry-neely-1547b859/    

In this special superpod episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, shares live conversations recorded at Aesthetic Next 6.0. This episode features three engaging interviews, starting with Waseem Garbia and Erika Barry—two dynamic personalities who share insights into injection techniques and balancing clinical expertise with a strong online presence. Next, John sits down with Sara Browning and Chelsea Speer, co-founders of Aesthetic Collective, who discuss their journey from full-time jobs to building their own med spa. Finally, John talks with Marcus Curtis from Aesthetic Record about leadership, business growth, and the evolving aesthetics industry. Tune in for a jam-packed episode full of inspiring stories, practical advice, and exciting takeaways from top industry professionals. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ERIKA BARRY: https://www.instagram.com/injectorbunny/   FOLLOW WASEEM GARBIA: https://www.instagram.com/unfilteredinjector/   FOLLOW AESTHETIC COLLECTIVE: https://www.instagram.com/aesthetic.collective.tx/ FOLLOW MARCUS CURTIS: https://www.linkedin.com/in/marcus-a-curtis/  

  In the latest episode of "The Great Friends Podcast," host John Wheeler sits down with Dr. Amanda Holden, founding partner at Alpha Aesthetics Partners and the host of the newest addition to the Alpha Podcast Network, "Holding Time Back." Amanda discusses her journey in aesthetics and the exciting launch of her podcast, where she interviews industry leaders who have made significant strides in helping people “hold time back.” They dive into the importance of providing exceptional patient care, educating clients, and offering treatments that truly make an impact. Amanda shares her insights on balancing business, innovation, and passion, along with her plans for "Holding Time Back." Tune in for a conversation packed with pearls of wisdom on both clinical and business success in aesthetics! LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW DR. AMANDA HOLDEN: https://www.instagram.com/dr.amanda.holden/   https://www.instagram.com/holdentimelessbeautymedspa/        

In the latest episode of the Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners, Annie Robertson Hockey, President & Head of Consulting at SkyTale and Co-Founder & Director at Column National Association, joins the conversation. Annie shares her unique journey from fintech to medical aesthetics, shedding light on the surprising parallels and the invaluable lessons she's learned along the way. The discussion dives into the intricacies of leadership, the importance of data-driven decision-making, and the challenges of scaling a business without losing sight of its core values. Annie also offers insights into effective team management, the role of authenticity in marketing, and how to build a sustainable practice by focusing on what truly matters. This episode is a must-listen for anyone looking to navigate the complexities of business growth in the ever-evolving medical aesthetics industry.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ANNIE ROBERTSON HOCKEY:   https://www.linkedin.com/in/annierobertson1/  

In the latest episode of the Great Friends Podcast, hosted by John Wheeler, the spotlight is on Waseem Garbia, the owner and founder of Dontage and the most recent partner of Alpha. Waseem, a seasoned PA-C from Virginia, transitioned from urgent care to aesthetics and quickly became a high-octane injector with a massive Instagram following as the Unfiltered Injector. In this engaging conversation, John and Waseem dive deep into the art of injecting with speed and precision, touching on Waseem's innovative Botox Day strategy, where he treats over 70 patients in one day. They also explore the importance of efficient consultations, how to build a brand in the aesthetics industry, and the power of unfiltered honesty in both social media and patient care. This episode is packed with valuable insights for med spa owners, injectors, and business leaders looking to enhance their practice. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW WASEEM GARBIA: https://www.instagram.com/unfilteredinjector/   https://www.linkedin.com/in/waseem-garbia-810803b0/      

  In the latest episode of the Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Phil Sitter, the innovative CEO and founder of RepeatMD. Phil shares his entrepreneurial journey from managing King's Biergarten to leading a revolutionary med spa software company. He discusses the importance of time management, inspired by Tony Robbins' rapid planning method, and emphasizes planning the year, quarters, and weeks in advance to balance life's various categories. Phil also reveals his disciplined daily routines and how his father's influence shaped his success. Listeners will gain insights into effective time management, the importance of discipline in entrepreneurship, and the strategic pivot that led to RepeatMD's rapid growth in the med spa industry. This episode is packed with valuable lessons for business leaders and entrepreneurs. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW PHIL SITTER: https://www.linkedin.com/in/philsitter/ https://www.instagram.com/philsitter/   EPISODE RESOURCES: OPAL APP: https://www.opal.so/ GRATITUDE JOURNAL: https://a.co/d/f008jwq TONY ROBBINS: GOAL SETTING WORKSHOP: https://core.tonyrobbins.com/goal-setting-workshop  

In the latest episode of The Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, brings listeners a special superpod episode recorded live from The Aesthetic Show (TAS). This episode features two insightful interviews with industry leaders Chris Balbi and Dr. Kian Karimi. Chris Balbi, Director of Marketing and Operations at Misha Aesthetics, shares his expertise on innovative marketing strategies and the shift from digital to in-person marketing. His creative tactics, such as guerrilla marketing campaigns, highlight the importance of building trust and personal connections with clients. Dr. Kian Karimi, a world-renowned facial plastic surgeon and the founder of Rejuva Med Spa, delves into the future of regenerative aesthetics. He discusses the potential of peptides and other treatments that stimulate the body's own production of essential elements, emphasizing the move towards precision aesthetic medicine. Key takeaways include the importance of reactivating existing patients, optimizing revenue per hour, and the strategic advantages of disciplined growth.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW CHRIS BALBI:   https://www.linkedin.com/in/chrismbalbi/   FOLLOW DR. KIAN KARIMI:   https://www.linkedin.com/in/drkian/  

In the latest episode of the Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Christin Trujillo from Maven Financial Partners, who is making her second appearance on the show. Recorded live at the VCS tradeshow floor, the episode dives deep into financial metrics crucial for med spa owners. Christin emphasizes the importance of reactivating existing patients as a cost-effective marketing strategy, highlighting how leveraging relationships with current clients can fill schedules and boost revenue. They also discuss the critical metrics of revenue per hour and rebooking rates, explaining how these indicators can provide a quick snapshot of a practice's health and efficiency. John and Christin underscore the necessity of disciplined growth and the strategic advantages of partnering with the right private equity group early on. This episode is packed with valuable insights for med spa owners looking to optimize their operations and drive sustained growth.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW CHRISTIN TRUJILLO: https://www.linkedin.com/in/christinmlang/ https://www.instagram.com/christinlangtrujillo/  

  In the latest episode of the Great Friends Podcast, host John Wheeler sits down with his great friend Josh Swearingen for a lively conversation recorded live at the VCS tradeshow floor. Josh, a second-time guest, shares his experiences and insights from Tusk's recent entry into the medical aesthetics industry. He discusses the unique opportunities and challenges in the space, including the cross-pollination between med spas, dermatology, and plastic surgery. Josh emphasizes the importance of matching the right buyers with the right sellers and maintaining discipline in mergers and acquisitions. The conversation also delves into the early consolidation phase of medical aesthetics, drawing parallels with the dental industry. John and Josh highlight the potential for generational wealth creation and the evolving landscape of the industry, marked by the presence of entrepreneurs and MBAs recognizing the growth opportunities. Tune in to gain valuable insights into the business side of medical aesthetics.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW JOSH SWEARINGEN: https://www.linkedin.com/in/joshuaswearingen/ https://www.instagram.com/slaz077/  

In the latest episode of The Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, and Kevin, VP of Brand Strategy at Alpha, present a special two-segment episode featuring a live panel discussion from Vegas Cosmetic Surgery 2024 and an analysis of Apple's WWDC 2024 announcements. Joined by Max and Adam from Influx Marketing, the first segment delves into AI's role in med spa and cosmetic surgery practices, highlighting practical applications and ethical considerations. The second segment explores Apple's new AI technology, Apple Intelligence, and its implications for marketing and user interactions. The panelists discuss privacy features, the Compose tool for writing assistance, and RCS support for messaging. They also emphasize the potential of Apple's Vision Pro for immersive content creation and speculate on AI's impact on traditional search engines. This episode offers valuable insights into the future of AI and digital marketing in the med spa industry.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/   CHECK OUT MED SPA MARKETING GROUP CHAT:   https://podcasts.apple.com/us/podcast/med-spa-marketing-group-chat/id1715799118 FOLLOW INFLUX MARKETING: https://www.linkedin.com/company/influx-marketing-co/  

In this enlightening episode of the Great Friends Podcast, host John Wheeler continues his conversation with Aaron Purkeypile, a seasoned EOS implementer, in part two of their discussion. Aaron dives deep into the practical tools of the Entrepreneurial Operating System (EOS), including the Kolbe assessment and the significance of "rocks" or key goals that businesses must focus on within 90-day sprints to achieve their long-term objectives. He explains the Vision Traction Organizer (VTO), a strategic tool that helps companies define their core values, focus, and long-term targets. The episode also covers the Level 10 meetings, essential weekly sessions designed to ensure teams are aligned, accountable, and progressing towards their goals. Aaron emphasizes the importance of well-documented processes that enable consistent customer experiences and efficient operations. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW AARON PURKEYPILE: https://www.linkedin.com/in/aaronpurkeypile/ FOLLOW EOS WORLDWIDE: https://www.linkedin.com/company/eos-worldwide-llc/  

In this first episode of a two-part series on "The Great Friends Podcast," host John Wheeler welcomes Aaron Purkeypile, visionary CEO at AMPT and certified EOS Implementer. Aaron delves into the Entrepreneurial Operating System® (EOS), a framework designed to streamline organizational efficiency and growth. He distinguishes between 'Visionaries' who provide high-level ideas and 'Integrators' who manage day-to-day operations, ensuring ideas become actionable strategies. Key takeaways include the importance of aligning team members with core company values, utilizing the 'GWC' method (Get it, Want it, Capacity to do it) for hiring and team management. This episode offers insights into building a frustration-free, intentional culture that aligns with core values and drives business growth.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW AARON PURKEYPILE:   https://www.linkedin.com/in/aaronpurkeypile/   FOLLOW EOS WORLDWIDE: https://www.linkedin.com/company/eos-worldwide-llc/  

In this engaging episode of the Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Kelly Pennington, a revered consultant in the aesthetics industry. Formerly with Galderma, Kelly has transitioned to a pivotal role in operations consulting, where she aids practices and companies in refining their internal strategies. The discussion reveals Kelly's journey from sales to consultancy, her insights on maximizing relationships with sales representatives, and the strategic impact of operational efficiency. Listeners will gain a deep understanding of how tailored solutions can propel medical practices to new heights. Kelly also shares her experiences with Novastique and the importance of data-driven decision-making in medical aesthetics, making this episode a valuable resource for industry professionals. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW KELLY PENNINGTON: https://www.linkedin.com/in/kelly-pennington/  

In this inspiring episode of the Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with the COO, Gary Price, a veteran executive with a rich background in corporate leadership. With stints as COO at Love's Travel Stops and CEO of Corner Bakery, Gary brings a wealth of experience to his role at Alpha Aesthetics Partners. This episode dives deep into the essentials of operating at the highest level in any business, especially in the med spa industry. Gary shares his daily rituals for peak efficiency, the importance of understanding the rules of the game to truly excel, and the dynamic relationship between a COO and CEO. Whether you're leading a small team or at the helm of a large organization, Gary's insights on leadership and operational excellence are invaluable. Tune in to learn from one of the most accomplished operators in the business on how to enhance your professional and personal life.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW GARY PRICE: https://www.linkedin.com/in/gary-price-2844019/ FULL FOCUS PLANNER: https://a.co/d/hwAmldX

Dive into a dynamic episode of the "Great Friends Podcast" with John Wheeler and his long-time friend, Jake Laban, President and Board Chair of Skin by Lovely Aesthetics, Inc. John and Jake explore the delicate balance of work, rest, and family life, especially when navigating a business intertwined with personal relationships. They delve into Jake's strategic approach to maintaining a healthy work-life equilibrium, despite the controlled chaos of running a multi-location med spa chain. This episode not only illuminates Jake's personal philosophy on balancing his professional and family life but also ventures into practical aspects of managing a successful business, emphasizing the importance of employee empowerment and ownership. Packed with insights from two industry veterans, this discussion is a treasure trove for anyone looking to deepen their understanding of leadership and business management in the competitive world of aesthetics.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/   FOLLOW JAKE LABAN: https://www.linkedin.com/in/jakelaban/    

The latest episode of The Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners, features a live recording from the Medical Spa Show 2024, presented by AmSpa. Titled "Unlocking Generational Wealth: The Art of Selling Your Medical Spa," this episode provides valuable insights into the current landscape of the aesthetics industry. Wheeler's talk delves into the essentials of partnering, including how to find the right partner, when to sell, and how to scale a medical spa business effectively. The episode also discusses the ongoing paradigm shift in the aesthetics industry, offering strategies to adapt and thrive. Listeners will learn key factors to consider when choosing a partner, as well as what questions to ask potential partners to ensure a successful collaboration. This episode is a must-listen for those seeking to understand and navigate the evolving market of medical aesthetics, offering practical advice and strategies for success.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

Tune in to the latest episode of The Great Friends Podcast, where host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Bill Carpou, CEO of Octane and the visionary behind Visionary Ventures. Known for his deep involvement in the intersection of aesthetics and technology, Bill shares insights into the innovative aesthetic tech landscape. This episode is a treasure trove for anyone interested in the future of AI, before and after photography, and the broader tech advancements in aesthetics. Discover the latest trends and opportunities from one of the industry's leading experts. Whether you're a tech company founder in aesthetics or just curious about the technological future of the field, you won't want to miss this insightful discussion with Bill Carpou. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW BILL CARPOU: https://www.linkedin.com/in/bill-carpou-1b26b88/

In this special episode of The Great Friends Podcast, John Wheeler brings you three captivating interviews straight from The Medical Spa Show hosted by AmSpa 2024. First up, Savannah and Mary Robb from Social Practice share their insights on marketing and managing social media for medical aesthetic practices. Then, longtime friends Tyler and Chunner from PatientNow dive deep into the evolution of before and after photography, discussing the integration of AI technology and the future of documentation in aesthetics. Wrapping up, Virgil Ochoa of Dykema offers expert advice on the legal intricacies of selling your practice. Don't miss this episode packed with industry expertise and valuable takeaways! FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW SOCIAL PRACTICE: https://www.linkedin.com/company/socialpracticeus/   FOLLOW TOUCHMD: https://www.linkedin.com/company/touchmd/   FOLLOW DYKEMA:   https://www.linkedin.com/company/dykema-gossett-pllc/    

Dive into the art of negotiation with Cody Williams on this enlightening episode of The Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners. Cody, a Sacramento-based realtor, investor, pastor, and investment coach, is not just an expert in multiple fields but stands out as one of the finest negotiators John has ever encountered. Sharing a unique perspective, Cody reveals that true negotiation isn't about ego or dominance but finding mutually beneficial outcomes. This episode unpacks Cody's successful strategies across various negotiations, from real estate to medical equipment, emphasizing the importance of ego removal for optimal decision-making. Listeners will also gain valuable insights into effective networking and creating lasting value in professional engagements. Join John and Cody for a masterclass in negotiation and networking, and learn to approach your next deal with a fresh, constructive mindset. FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW CODY WILLIAMS: https://www.instagram.com/cody.d.williams/    

In the latest compelling episode of "The Great Friends Podcast," hosted by John Wheeler, CEO of Alpha Aesthetics Partners, listeners are treated to an insightful conversation with the distinguished Mary Beth Hagen, founder and CEO of Titan Aesthetic Recruiting. With a profound background in medical aesthetics, beginning in 2005 with Medicis and Allergan, Mary Beth brings a wealth of knowledge in sales, management, and injector training. This episode delves into the nuances of aesthetic medicine, highlighting Mary Beth's journey from her impactful moments at the Medical College of Wisconsin to leading Titan Aesthetic Recruiting. The discussion covers the critical aspects of understanding the diversity of 29 fillers, tailored to specific tissue needs, and shares invaluable advice on interviewing techniques, building an elite team of injectors, and the importance of training standards. Mary Beth's passion for healing and enhancing patient self-image shines through, making this episode a must-listen for anyone in the aesthetics field or interested in the transformative power of aesthetic medicine.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW MARY BETH HAGEN & TITAN AESTHETICS RECRUITING:   https://www.linkedin.com/in/mary-beth-hagen-79458b9/   https://www.titanaesthetic.com/        

In this enlightening episode of "The Great Friends Podcast," hosted by John Wheeler, CEO of Alpha Aesthetics Partners, listeners are treated to a deep dive into the world of StoryBrand with Ali Alden, a StoryBrand Certified Guide. Ali's unparalleled expertise in niche strategy and messaging helps businesses connect profoundly with their audience. The conversation explores the comprehensive aspects of StoryBrand, offering valuable insights for medical spas and organizations looking to refine their marketing strategies. With a history of collaboration, John and Ali share their journey from implementing StoryBrand at Esthetics Center to Ali's current role in helping brands clarify their message as CEO and founder of Ali Alden LLC. This episode promises to be an invaluable resource for anyone looking to elevate their brand messaging and resonate more deeply with their target audience.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW ALI ALDEN: https://alialden.com/   https://www.linkedin.com/in/alialden/   https://www.instagram.com/alialdencoach/      

In a unique episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, takes listeners through a thought-provoking talk from the AMWC 2024 Conference in Miami. Titled "Three Paradigm Shifts for Every Marketer," Wheeler explores the foundational shifts marketers in the medical aesthetics industry must embrace to excel. Diverging from his typically technical discussions, he focuses on the crucial change from traditional thinking to innovative approaches in marketing. From highlighting the transition to value-driven digital marketing to advocating for authentic content creation and the importance of prolific presence in the digital world, Wheeler's insights offer a roadmap for marketers aiming to adapt and thrive in the evolving aesthetics landscape. This episode promises to be an invaluable resource for professionals seeking to navigate the changing currents of marketing in medical aesthetics.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this compelling episode of the Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, welcomes Lorenzo Neal, an NFL legend with a 17-year illustrious career. Beyond his reputation as one of the greatest fullbacks, Neal's journey from the fields to a successful post-retirement career encapsulates lessons in leadership, resilience, and the power of influence. With stints at teams like the New Orleans Saints, New York Jets, and notably, the San Diego Chargers, his experience offers a rich backdrop for discussions on dedication, hard work, and the importance of family and upbringing in shaping one's work ethic. As they explore Neal's transition into the business world, including his role with Revenus Versa and founding Turf Medix, listeners will find inspiration in his insights on life, leadership, and mental toughness. This episode is not just for football fans but for anyone looking to learn from a veteran who's navigated the highs and lows of professional sports and business with grace and grit.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW LORENZO NEAL: https://www.linkedin.com/in/lorenzo-neal/   https://www.instagram.com/lorenzoneal41/        

In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, engages with the esteemed Brian Colao, Member & Director of the Dental Service Organizations Industry Group at Dykema, with almost 30 years of experience within his field. With unparalleled expertise, Colao delves into the evolving landscape of the medical aesthetic and dental sectors, offering a deep dive into the world of MSO/DSO organizations, private equity, and the intricacies of selling medical practices. The discussion highlights the importance of discipline, culture, and partnership in navigating successful transactions. Colao, a lawyer with extensive experience leading Dykema's efforts in the healthcare legal domain, shares valuable insights on identifying ideal partners, the legal considerations in selling a practice, and adapting to shifts in the private equity climate. This episode is a must-listen for med spa owners, injectors, surgeons, and anyone interested in the business side of medical aesthetics, offering actionable advice and a glimpse into the future of the industry.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW BRIAN COLAO & DYKEMA: https://www.linkedin.com/in/brian-a-colao-303619122/   https://www.linkedin.com/company/dykema-gossett-pllc/    

In this engaging episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with med spa industry moguls Caige Moore and Brandon Pearson from Studio III Marketing. As President and Chief Business Development Officer, respectively, Caige and Brandon share invaluable insights into cultivating a standout med spa culture, creating compelling websites, and strategically hiring to build a successful business. Their discussion, rich with anecdotes from various med spa shows and underscored by their dynamic, larger-than-life personalities, makes for both an informative and entertaining listen. This episode is a treasure trove for med spa business owners seeking to enhance their operations, attract and retain top talent, and carve out a competitive edge in the industry. Tune in for a masterclass in med spa marketing and culture-building with two of the industry's most knowledgeable and engaging figures.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/   FOLLOW CAIGE MOORE, BRANDON PEARSON, & STUDIO III MARKETING:   https://www.linkedin.com/in/caige-moore-b2400370/   https://www.linkedin.com/in/brandon-pearson-227744146/   https://www.linkedin.com/company/studio-iii-marketing/

Join us on "The Great Friends Podcast" as host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Dr. Keimun Slaughter, a renowned facial plastic surgeon from the Williams Center in Albany, New York. This episode offers a comprehensive dive into the world of hair restoration, showcasing Dr. Slaughter's extensive educational journey through prestigious institutions and his expertise in cutting-edge techniques like FUE versus strip methods. Beyond the science of aesthetics, the conversation spans topics such as work-life balance and the significance of race within the aesthetics industry. Dr. Slaughter's approachable nature and profound insights make this not just a masterclass on hair but also a reflection on the deeper aspects of practicing aesthetics today. Whether you're a medical professional interested in hair restoration or seeking inspiration from leaders in aesthetics, this episode with Dr. Slaughter is an enriching listen.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW KEIMUN SLAUGHTER MD:   https://www.linkedin.com/in/kslaughter/   https://www.instagram.com/dr.keimunslaughter/    

In this engaging episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, dives into the burgeoning world of mergers and acquisitions within the med spa industry with guest Josh Swearingen from Tusk. As a seasoned private equity advisor, Josh brings his extensive experience in guiding transactions and due diligence from various healthcare sectors, now turning his expertise towards med spas. The discussion offers invaluable insights into what's unfolding in med spa M&A, the characteristics of ideal sellers and buyers, and the future of private equity in healthcare. With over 20 years in healthcare, leading sales and operations, Josh's expertise is a treasure trove for anyone interested in the dynamics of successful mergers and acquisitions in the med spa sector. Tune in for a comprehensive look at the future of med spas through the lens of mergers, acquisitions, and private equity with one of the industry's leading experts. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW JOSH SWEARINGEN:   https://www.linkedin.com/in/joshuaswearingen/   https://www.instagram.com/slaz077/    

In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, engages in a thought-provoking conversation with Jason Johnson, a master photographer and the visionary CEO of Simple Studios. Johnson addresses a critical yet often neglected issue in the medical aesthetics industry: the challenges of before-and-after photography. He introduces his innovative solution, Simple Studios, which offers a seamless, high-tech approach to capturing transformative aesthetic treatments. Wheeler and Johnson discuss the importance of accurately showcasing treatment results and the impact it has on attracting and retaining clients. This episode promises to be a concise and actionable exploration of how Simple Studios is revolutionizing before-and-after photography in aesthetics, providing practitioners with the tools to professionally present their work and enhance their practice's visual appeal.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha CHECK OUT SIMPLE STUDIOS: https://www.simplestudios.pro/    

In this captivating episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, proudly announces the launch of the Alpha Podcast Network's newest addition, the "Beauty Filter Podcast." Hosted by the dynamic duo of Alexis and Sassy from Esthetics Center, the founding partner of Alpha, this podcast is a blend of aesthetics expertise and pop culture savvy. Alexis, a manager at Esthetics Center and Bravo enthusiast, brings her extensive industry and leadership experience, while Sassy, known for her versatility in various roles including sales and as a surgical assistant, offers a wealth of knowledge with her signature humor. In this episode, they delve into discussions about Taylor Swift and create a "Mount Rushmore" of the best celebrity aesthetic work. They also tackle misleading beauty claims made by celebrities and the unrealistic expectations they create. "Beauty Filter" promises to be an ear candy for listeners, demystifying pop culture and aesthetics with honesty and flair.   FOLLOW BEAUTY FILTER: https://www.instagram.com/beautyfilterpodcast/   https://www.tiktok.com/@beautyfilterpodcast?_t=8jJ1yyXVQEx&_r=1   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/          

In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, welcomes back Audrey Neff, the dynamic Director of Marketing at PatientNow, and an experienced international speaker, peer-reviewed author, and host of the True to Form Podcast. As the first returning guest of the show, Neff offers her extensive knowledge on the most important conferences and events in the aesthetics industry for 2024. The episode serves as a comprehensive guide for professionals looking to navigate the year's events, highlighting which conferences are essential for networking, learning, and industry insights. Listeners will gain valuable information on where to find key influencers, including Audrey herself, John Wheeler, and members of the Alpha Podcast Network. Whether you're planning to expand your professional network, stay abreast of industry trends, or seek business growth opportunities, this episode provides a strategic roadmap for making the most of 2024's aesthetics events and conferences.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/   FOLLOW AUDREY NEFF: https://www.linkedin.com/in/audreyneff/ https://www.instagram.com/audreyneff_/  

In this enlightening episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Tedd Van Gorden, a seasoned expert in mergers and acquisitions (M&A) in the aesthetics industry. Currently at Skytale, a specialized broker and investment banking firm, and with a background in corporate finance at Ziegler, Van Gorden brings deep insights into the M&A landscape. The discussion centers on the current state and future of M&A within medical aesthetics, offering valuable perspectives on preparing for transactions, market trends, and reasons behind deal failures. Van Gorden provides a comprehensive analysis of the industry's growth trajectory, noting its resilience amidst macroeconomic challenges. The episode is a must-listen for anyone in the aesthetics field, offering a clear understanding of M&A processes, industry consolidation trends, and the significant role of private equity. Join Wheeler and Van Gorden for a deep dive into the business dynamics shaping the future of medical aesthetics.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW TEDD VAN GORDEN: https://www.linkedin.com/in/theodore-van-gorden-68450a42/  

In this forward-looking episode of "The Great Friends Podcast," host Kevin Balzer, VP of Brand Strategy at Alpha Aesthetics Partners, turns the tables to interview John Wheeler, CEO of Alpha Aesthetics Partners, about the upcoming year, 2024. Diving into the realm of goal setting and strategic planning, John shares his unique approach to evaluating the past year and setting a vision for the future. The conversation delves into the importance of short-term, 90-day goal setting while maintaining a long-term perspective, as John outlines ambitious plans for Alpha, including expanding resources, launching the Alpha Academy, and hosting major events. The episode also introduces the Alpha Podcast Network and its newest addition, "The Beauty Filter," reflecting Alpha's commitment to merging celebrity culture with aesthetics. This episode is a blend of introspection and foresight, offering listeners an inside look at the strategic thinking and visionary leadership shaping Alpha's journey in 2024.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this unique episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, steps into the interviewee's seat as Kevin Balzer, VP of Brand Strategy at Alpha, takes over hosting duties. They reflect on the pivotal year of 2023, celebrating the first anniversary of both Alpha Aesthetics Partners and the podcast. John opens up about his journey from a local med spa operator to leading a private equity-backed company and the exhilarating experience of partnering with industry luminaries. The episode offers an inside look at the making of a successful podcast network, the challenges and triumphs of Alpha's inaugural year, and the significance of building strong professional relationships. Listeners will get a rare glimpse into John's personal growth, his approach to podcasting, and his vision for the future. This episode is a must-listen for anyone interested in business leadership, the aesthetics industry, and the art of transforming conversations into meaningful connections.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this engaging episode of "The Great Friends Podcast," host John Wheeler welcomes Alpha Aesthetics Partners' newest member, Dr. Edwin Williams III, a revered figure in facial plastic surgery. With a practice dating back to 1992, Dr. Williams, former president of the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), brings unparalleled expertise and insight. The conversation provides an in-depth look into the world of facial plastic surgery, breaking down complex procedures and strategies in an accessible manner. Listeners will gain valuable insights into the nuances of building and sustaining a successful medical practice, the importance of mentorship, and the art of balancing clinical skill with business savvy. Dr. Williams' wisdom and experience in medical aesthetics are not just enlightening for those in the field but also for anyone interested in the intersection of healthcare and business leadership. This episode is a must-listen for insights from one of the industry's most respected figures.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/   FOLLOW ED WILLIAMS III, MD, FACS: https://www.linkedin.com/in/edwin-williams-iii-md-facs-8778a243/   https://www.instagram.com/edwin.williams.md/    

Join John Wheeler on "The Great Friends Podcast" for an enlightening episode with the renowned Dr. Kay Durairaj, MD, FACS, a distinguished facial plastic surgeon and an influential figure in the aesthetics industry. With a career spanning nearly 20 years, Dr. Kay brings her extensive expertise in aesthetics, beauty, and AI technology to this dynamic conversation. Known for her large Instagram following and as a key opinion leader for Galderma and Merz, she delves into the latest trends in aesthetic medicine, shares her experiences, and offers her unique perspective on the industry's future. The episode features intriguing discussions, including an interaction with Chrissy Teigen and insights into Dr. Kay's marketing acumen and technological integration in aesthetics. This engaging session with Dr. Kay is not only an exploration of her impressive career but also a deep dive into the evolving world of aesthetic beauty, making it a must-listen for enthusiasts and professionals alike.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW KAY DURAIRAJ, MD, FACS:   https://www.linkedin.com/in/kaydurairaj/   https://www.instagram.com/beautybydrkay/  

Join John Wheeler on "The Great Friends Podcast" as he sits down with Janelle Cordtz, the esteemed Director of Operations at Alpha Aesthetics Partners. With a rich history in medical spa operations, including over a decade at Skin Spirit, Janelle shares invaluable insights into the nuances of managing a successful med spa. This episode is a goldmine for professionals in the industry, covering crucial topics like the art of crafting effective patient surveys, developing a Net Promoter Score system, and innovatively gamifying KPIs to engage staff. Janelle also delves into the essential aspects of fostering a positive culture, tackling staff burnout, and effective leadership. Her expertise is not just theoretical but backed by years of practical experience, making this conversation a must-listen for anyone looking to enhance their operational skills in the medical spa sector. Tune in for an episode packed with actionable advice and deep industry knowledge. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS:  https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER:  https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW JANELLE CORDTZ: https://www.linkedin.com/in/janelle-cordtz-10123490      

Dive into the captivating world of Ashley Parker Angel in this episode of "The Great Friends Podcast" with host John Wheeler. From his early days in Redding, California, to becoming a globally recognized member of O-Town, Ashley's journey is a tale of evolving artistry and resilience. In this insightful conversation, Ashley shares his experiences working with legendary songwriter Max Martin, revealing the creative mindset behind crafting chart-topping hits. Beyond music, the discussion also explores Ashley's impressive transition to Broadway, starring in shows like 'Wicked' and 'Hairspray', and his recent stint on "The Masked Singer". Listeners will gain unique perspectives on adapting to different entertainment facets and the importance of diet and exercise in Ashley's life. This episode is not just a glimpse into a star's life but a roadmap to versatility and success in the dynamic world of showbiz. Join in for an inspiring session filled with valuable lessons from Ashley's multifaceted career. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS:  https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER:  https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ASHLEY PARKER ANGEL: https://www.instagram.com/ashley_parker_angel/  

Join John Wheeler on "The Great Friends Podcast" for a special episode featuring the marketing maestros behind the success of Esthetics Center and Alpha Aesthetics Partners. Meet Kevin, the VP of Brand Strategy at Alpha, Mitchell, the Director of Digital Marketing, and Katrina, the Social Media Director at Esthetics Center, who impressively grew their Instagram to around 40,000 followers. Recorded live at John's house, this episode offers a unique glimpse into the collaborative dynamics and strategies that propelled Esthetics Center's growth. The team shares their marketing playbook, revealing the tools and tactics they use daily. John also discusses the exciting launch of a new podcast, "Med Spa Marketing Group Chat," promising to be a treasure trove of insights for anyone in the aesthetics marketing field. This episode is a must-listen for those seeking practical, experience-based advice on elevating their brand strategy and digital marketing in the competitive aesthetics industry.   CHECK OUT MED SPA MARKETING GROUP CHAT: https://podcasts.apple.com/us/podcast/med-spa-marketing-group-chat/id1715799118   RESOURCES: https://www.partnerwithalpha.com/goodies   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS:  https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER:  https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ESTHETICS CENTER: https://www.linkedin.com/company/estheticscenter/ https://www.instagram.com/estheticscenter/  

In this inspiring episode of "The Great Friends Podcast," host John Wheeler engages with the dynamic Becky Johnson, Executive Pastor at Jesus Culture Sacramento and a masterful public speaker. Their conversation is a goldmine for anyone eager to refine their leadership and communication skills. Becky unravels the art of storytelling, the usefulness of improv in public speaking, and strategies for leading authentically. Listeners will learn how to connect with their teams on a personal level, the importance of understanding individual team members' preferences, and ways to conquer imposter syndrome. Whether you're looking to become a more compelling speaker or a more empathetic leader, this episode offers practical insights and heartfelt advice. Join John and Becky for a dialogue that's as informative as it is uplifting, providing tools for anyone ready to grow as a leader and communicator. YOU WILL LEARN: How to enhance your public speaking skills How to incorporate storytelling into your leadership and presentations How to use improv techniques to improve your communication How to tackle and overcome imposter syndrome How to lead authentically and foster genuine team connections How to understand and cater to your team's individual needs How to develop as a healthy and effective leader How to use personal touches like knowing your team's coffee orders to build rapport How to prepare for leadership before expanding your team   LEARN MORE AND JOIN THE ALPHA COMMUNITY:   https://www.partnerwithalpha.com/   FOLLOW ALPHA AESTHETICS PARTNERS:   https://www.instagram.com/partnerwithalpha/   https://www.linkedin.com/company/alpha-aesthetics-partners/   FOLLOW JOHN WHEELER:   https://www.linkedin.com/in/wheelerjohn   https://www.instagram.com/johnwheeler.alpha   FOLLOW BECKY JOHNSON AND JESUS CULTURE SACRAMENTO:   https://www.instagram.com/beckyfoxjohnson/   https://www.instagram.com/jcsacramento/    

Dive into the revolutionary world of peptides with Erin Keyes, CEO and co-founder of Telegenixx, on this enlightening episode of The Great Friends Podcast. Host John Wheeler explores Erin's extensive knowledge on peptides, ranging from semaglutide to muscle-stimulating varieties, providing a comprehensive guide for those looking to integrate these powerful compounds into their practices. Erin, armed with an MPH and an MBA from Emory University, elegantly bridges the gap between science and business, delivering complex information in an accessible format. Listeners will gain insight into the science behind peptides, their various applications in health and aesthetics, and practical advice on their use. This episode promises to be an invaluable resource for practitioners eager to harness the transformative power of peptides in their services, presented by a leading expert in the field.   YOU WILL LEARN: How to integrate peptides into medical spa practices How semaglutide works and its applications in weight management How to distinguish between different types of peptides and their functions. How peptides can enhance muscle growth and skin health How to simplify the use of peptides in your practice through effective sourcing How to understand the scientific mechanisms behind popular peptides like Sermorelin, CJC, and Ipamorelin How to apply Erin Keyes' insights on the intersection of public health science and business in the peptide market How to evaluate the benefits of adding specific peptides to wellness regimens   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ERIN KEYES AND TELEGENIXX: https://www.linkedin.com/in/erin-m-keyes/ https://www.linkedin.com/company/telegenixx/  

In this enlightening episode of "The Great Friends Podcast," host John Wheeler sits down with the accomplished Drew Fine, CEO and founder of the Dfine Group. A seasoned expert with rich experiences at Galderma, Allergan, and the M&A sector, Drew brings invaluable insights into the industry dynamics. The duo dives deep, discussing hot trends, mergers and acquisitions, and even extracting leadership lessons from the world of college football. As they reminisce about Drew's illustrious journey—from his seven-year tenure at Galderma to serving on boards like Sentient Lasers and GetHairMD—listeners will gain a unique understanding of the intricacies of leadership and the ever-evolving nuances of the business landscape. Don't miss this engaging conversation, packed with firsthand knowledge and wisdom from one of the industry's most notable figures. YOU WILL LEARN: • How to navigate the complexities of mergers and acquisitions • How to recognize and adapt to the ever-evolving trends in the industry • How to stay updated and informed on what's hot and what's not in the business world • How to apply sports-derived leadership strategies in a business setting • How to maintain relevance and credibility in a fast-paced industry • How to succeed in the aesthetics industry • How to position yourself as a pacesetter in the aesthetics industry     LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW DREW FINE: https://www.linkedin.com/in/drew-fine/   https://www.instagram.com/drewfine24/  

In the latest episode of "The Great Friends Podcast", host John Wheeler sits down with Ian Book, the all-time winningest quarterback in Notre Dame history. Their conversation dives deep into the mindset of champions, revealing that the path to consistent victory goes far beyond physical prowess. Book shares his insights on leading by example, emphasizing the importance of setting a gold standard for others to follow. They discuss the intricate blend of discipline, dedication, and determination that's vital to remain a consistent winner in any arena. As the conversation evolves, the role of feedback emerges as a critical tool in refining one's skills and strategies. But perhaps the most compelling takeaway is Book's mantra: "You either like it, you love it, or you live it." In this episode, listeners will discover that it's those who truly "live it" that achieve unparalleled greatness. Dive in to glean actionable wisdom from two leaders passionate about excellence. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW IAN BOOK: https://www.instagram.com/ian.book/          

Dive into the latest episode of "The Great Friends Podcast" where host John Wheeler, CEO of Alpha Aesthetics Partners, invites Carly May, CEO of Esthetics Center, for a candid discussion on leadership and organizational strategy. Recorded in-person, John and Carly share tangible insights from their time managing the Esthetics Center together, providing a rare glimpse into the practicalities of leading a successful business in the aesthetic industry. In this episode, listeners will extract valuable takeaways on leadership strategies, including how to lead with a carrot, not a stick, authentic leadership practices, circumventing division within a team, and communicating the ‘why' behind decisions. Additionally, they unravel the philosophy of "disagree but commit" and discuss strategies they implemented to build a resilient culture and robust financial framework at Esthetics Center. Tune in for a straightforward, insightful conversation brimming with applicable advice for leaders and entrepreneurs alike. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha   FOLLOW CARLY MAY: https://www.linkedin.com/in/carly-may-38b823183/  

In this episode of The Great Friends Podcast, join John Wheeler, the CEO of Alpha Aesthetics Partners, as he revisits his enlightening talk from the Mac in August 2023. Wheeler delves deep into a lesser-discussed realm of the aesthetics industry: the rise of non-providers as thought leaders. Discover his journey from being an outlier to a renowned figure in the industry. Key takeaways include the power of LinkedIn for non-providers, the importance of crafting a strong, distinct opinion, and actionable steps to establish oneself in an industry dominated by surgical practitioners. Whether you're a provider or not, this episode offers golden insights into finding and amplifying your voice in the aesthetics world. Don't miss it! LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha  

Join us in this enlightening episode as we delve deep with Rebekah Brannon, a luminary in aesthetic medicine with her foundational roots at Skin Spirit, and later as the transformative COO at Esthetics Center. Now, as the Director of Strategic Growth for Alpha Aesthetics Partners, Rebekah's journey offers invaluable insights into building a thriving med spa and the nuances of optimizing operational efficiencies. With her candid admission, "The way I've done it isn't always the right way," Rebekah underscores the importance of perpetual learning and growth. A significant highlight of our discussion revolves around the art of building trust, a cornerstone for any successful venture. Discover strategies for forging unwavering trust with your team and clientele, the essence of passion in the workplace, and how to navigate the contrasting dynamics of literal and hyperbolic problem-solving. Dive in for a blend of professional wisdom and heartwarming camaraderie. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW REBEKAH BRANNON: https://www.linkedin.com/in/rebekah-brannon-0a910778/  

In this enlightening episode of The Great Friends Podcast, host John Wheeler sits down with Christin Trujillo, a financial powerhouse and Partner at Maven, who specializes in guiding aesthetic, dental, and healthcare practices, as well as small businesses, towards financial success. With experience in consulting for Fortune companies and a lineage of four generations of small business owners, Christin provides invaluable insights into Profit & Loss statements, margins, and overhead costs. This episode is a must-listen for med spa owners and leaders, promising not just theories but actionable steps for understanding and improving your financial health. Learn how to identify "bloat" in your P&L, allocate budgets effectively, and get a clear roadmap for your practice's financial future. Off the clock, Christin is a dedicated mom who enjoys nature walks and brunch hunts. Tune in to gain from her unpretentious and relatable approach to financial management. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW CHRISTIN TRUJILLO: https://www.linkedin.com/in/christinmlang/ https://www.instagram.com/christinlangtrujillo/