Podcasts about anyword

Amir Orad, a seasoned CEO/entrepreneur in AI/analytics, Cyber, and FinTech, has a proven track record of scaling tech companies, including Sisense, Actimize, and Cyota, achieving 9-figure revenues, profitability, and market leadership. As CEO & Chairman of Sisense, revenue grew 17X over eight years to $150M, transitioning to native cloud SaaS and achieving profitability. Sisense serves thousands of customers, recognized as a Visionary/Leader by Gartner, G2 Crowd, and Forrester. Previously, as CEO of NICE Actimize, revenue grew 10x to $200M with over 25% operating income, transitioning to a SaaS/Subscription model. Orad co-founded Cyota, growing it to $100M in bookings in six years before its acquisition by RSA Security. With expertise in mergers and acquisitions, Orad successfully integrated four acquisitions into his companies over 20 years. He's also chaired/boarded companies like AnyWord, Yotpo, SecuriThings, Ava, and BillGuard. Starting his career as a techie, Orad holds patents and is recognized as an industry thought leader in publications like the Wall Street Journal and CNBC. Based in New York, he holds an MBA from Columbia University and a B.Sc in Computer Science and Management from Tel Aviv University, receiving accolades like EY Entrepreneur of the Year and Goldman Sachs' 100 Most Intriguing Entrepreneurs. --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

Part II is here and I've got to admit, putting together this episodes has been a real journey down the rabbit hole of AI insights.  In this episode, we explore the transformative impact of AI on marketing and technology. We discuss AI's influence on product and content marketing, its role in reshaping SEO strategies, and how Chat-GPT is changing search dynamics. We delve into the evolving digital advertising landscape, augmented analytics, and the ethical considerations surrounding AI. Tune in Now! Chapters: (00:00) Intro (02:23) How will AI impact content marketing (Derek Osgood, Founder & CEO @ Ignition) (04:16) SEO new landscape (Hikari Senju, Founder & CEO @ Omneky) (07:03) How does Chat-GPT change the SEO game? (Pascal Weinberger, Founder & CEO @ Bardeen.ai) (12:09) The new searching habits (Tom Taulli, author of "Generative AI: How ChatGPT and Other AI Tools Will Revolutionize Business") (14:43) Performance marketing in the age of AI (Hikari) (16:31) What is augmented analytics and what's happening in that space? (Sean Byrnes, Founder @ Outlier.ai and Flurry) (21:24) Are we prepared for widespread automation (Tom T.) (22:31) The potential flip side of using AI (Tony Beltramelli, Founder & CEO @ Uizard) (23:54) How AI is going to change work for the average person? (Hikari) (25:21) New work roles powered by AI (Hikari) (26:41) Who is responsible to address mass unemployment due to automation and AI (Reid Blackman, PhD, author "Ethical Machines") (32:34) Generative AI (Chat-GPT) and copyright law (Rasty Turek, Founder & CEO @ Pex) (34:53) AI Regulations (Tom T.) (36:49) Responsible AI (Yaniv Makover, Founder & CEO @ Anyword) (38:06) Are we approaching Artificial General Intelligence? (Alexander De Ridder, Co-Founder & CTO @ Ink) (40:17) When will we see the singularity? (Pascal) (41:32) Conclusion Sponsor: This podcast is brought to you by ⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series-A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠. Get in touch with Mosheh: ⁠⁠linkedin.com/in/moshehp/⁠⁠⁠ ⁠⁠⁠https://twitter.com/Moshehp⁠⁠⁠⁠ hello@pmfpod.com ⁠⁠⁠https://www.pmfpod.com/⁠

In this episode, Suzanne Kagan, the VP of Marketing at Anyword discussed the hype cycle of generative AI and how Anyword differentiates itself in the market. She shared her experience joining Anyword during the rise of generative AI and how they shifted their messaging to highlight scalability and predictive analytics.Suzanne also talked about the importance of content quality and how Anyword helps marketers create effective content emphasizing the role of AI tools in augmenting marketing teams and expanding skill sets.TopicsThe Hype Cycle of Generative AITaking on More Responsibility Beyond ContentDifferentiating in a Crowded SpacePerformance-Driven Approach to ContentTesting and Validating Content with AIThe Future of MarketingThe Necessity of Context in AI-Generated ContentExpanding Skill Sets and Collaboration in MarketingMarketing to Different AudiencesBalancing Parenthood and LeadershipStart Marketing EarlyShow LinksVisit AnywordConnect with Suzanne Kagan on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Yaniv Makover didn’t intend to launch Anyword, the AI writing tool for marketers. He set out to help publishers like the New York Times buy social media ads so they could grow their readerships. At first, humans wrote those ads. Then, one day, he experimented with getting writing help from BERT, the tool Google released in 2018, long before OpenAI launched ChatGPT. It was clunky and flawed, but Yaniv was convinced this was the future. This is the story of how Yaniv’s company hustled, and defied death, to capture the opportunity to create AI writing software company. Yaniv Makover is the cofounder and CEO of Anyword, the AI performance writing platform for marketing results. Sponsored byPodflow – If you want to have the Mixergy team produce your podcast, contact us here. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Are you as excited about generative AI as I am? My guests and I have covered generative AI extensively on the podcast. The applications of this technology are far-reaching and the speed of innovation is dizzying. I've put together a special 2-part mashup of previous episodes on the topic. In this first installment, we dive deep into the foundational concepts, from exploring the power of transformers to unveiling the game-changing potential of ChatGPT.  We also explore the competitive landscape of AI, giving you insights into the race among tech giants and startups, from the perspective of founders and investors. I hope you enjoy it and go back to listen to the full episodes (if you haven't already done so). Tune in to part 2 next week as we cover the implications of AI on marketers and the societal and ethical implications. Chapters: (00:00) Introduction (02:07) What are transformers? (Pascal Weinberger, Founder & CEO @ Bardeen.ai) (05:01) Can machines understand? (Pascal) (05:37) Is Chat-GPT truly a game changer? (Pascal) (9:12) The chat interface (Alexander De Ridder, Co-Founder & CTO @ Ink) (11:13) How Chat-GPT continues to improve (Alexander) (13:49) Google and the Innovator's Dilemma (Tom Taulli, author of "Generative AI: How ChatGPT and Other AI Tools Will Revolutionize Business") (15:51) Is Google ahead of OpenAI? (Pascal) (17:23) The AI race between tech giants (Tom) (18:24) Where does value accrue in the AI race? (Pascal) (20:16) The new generation of AI startups (Tom) (22:33) The impact of AI on startups (Leo Polovets, Founding Partner @ Susa Ventures) (24:25) AI is helping entrepreneurs in starting and scaling companies (Tony Beltramelli, Founder & CEO @ Uizard) (25:43) Thinking about the competitive landscape (Danielle Dafni, Founder & CEO @ Peech.ai) (28:16) Where do moats develop? (Hikari Senju, Founder & CEO @ Omneky) (29:50) Better tech leads to sustainable advantage (Asaf Yanai, Founder & CEO @ Alison.ai) (32:13) Differentiation and positioning (Yaniv Makover, Founder & CEO @ Anyword) (34:48) Being AI-first vs. AI as an add-on (Tony B.) (35:54) People don't buy AI, they buy the value it's creating (Yaniv) (36:51) Informed AI investments amidst the buzz (Leo) (40:05) The bull case for investing in AI (April Underwood, Founding Partner @ Adverb Ventures) (41:33) Conclusion Sponsor: This podcast is brought to you by ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series-A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠. Get in touch with Mosheh: ⁠linkedin.com/in/moshehp/⁠⁠ ⁠⁠https://twitter.com/Moshehp⁠⁠⁠ hello@pmfpod.com ⁠⁠https://www.pmfpod.com/

In the fast-paced and highly competitive world of digital advertising, maximizing return on ad spend is essential for the success of any marketing campaign. Fortunately, advancements in Artificial Intelligence (AI) have paved the way for powerful marketing tools that can significantly boost ROI. These AI-powered solutions have revolutionized the way businesses approach digital advertising, offering invaluable insights, optimizing ad creatives, and enhancing customer targeting. As a result, marketers can achieve improved conversion rates and higher returns on their marketing investments.In this comprehensive article, we delve into the realm of AI-powered marketing, exploring how these cutting-edge tools learn from historical data, generate optimized ad content, and execute personalized campaigns to maximize organic traffic. The marriage of AI and automation has proven to be a game-changer, bringing unparalleled efficiency and innovation to the advertising landscape.We present a curated list of the top 10 AI marketing tools that every savvy marketer should consider leveraging for their advertising endeavors. From Phrasee's AI-optimized brand language that boosts click rates to Persado's emotionally compelling AI-generated ad content, each platform brings unique value to the table. Pencil's AI-powered videos and copywriting deliver proven ROI, while Jarvis.ai crafts creative and SEO-optimized content for diverse audiences. Pattern89's AI-driven predictive advertising helps marketers make data-driven decisions for optimal ROI.Additionally, we explore Synthesia's AI-generated video content that enhances engagement and Anyword's AI-powered copywriting for high-converting content. These platforms empower marketers to make informed choices and select the most impactful ad creatives, ultimately leading to an enhanced return on ad spend.In conclusion, AI-powered marketing tools have ushered in a new era of digital advertising, redefining the way businesses engage with their target audiences. By embracing AI's potential, marketers can tap into the vast potential of automation and data-driven insights, elevating their advertising campaigns to unprecedented levels of success. In today's fiercely competitive digital marketing landscape, incorporating AI marketing tools is an intelligent approach to achieving remarkable returns on ad spend.

Yaniv is a silicon valley veteran, founder of content audience platform KeeWee and now Generative AI Writing tool Anyword. Working on LLMs and generative AI for more than 5 years, Yaniv shares his insights on growing a company in an emerging space, dealing with the rollercoaster of founder life, the seismic shifts industries can undergo overnight and his thoughts on the future of generative AI. Join Ryan and Yaniv as they break down one of the most exciting new technologies of the last decade and the opportunities for founders, creators and investors. Key Takeaways Anyword Ai content creation tool spun off from publishing platform KeeWee, has been building generative AI for 5 years. Specializes in using a combination of specialized training data alongside your data to generate personalized performance content and copy for brands Used by big brands with a go-to-market strategy focussing on mid-market marketing teams and SMBs upselling users from free and trial plans. Specialized  LLM using millions of points of A/B testing data to inform best decisions. Content is easier to create than ever using LLM's now the focus needs to be on quality and performance Two primary ways to use LLMs 1. Help me with ideas and write them. 2. I have an idea help me refine it. Written content can be broken down into Formula/Talking Points/Tone of Voice Anyword has different prediction models for each channel to enhance performance, it's 82% accurate predicting which of 2 pieces of copy will perform LLM's are a competent sidekick but true experts with a unique take will always outperform them however plagiarism is potentially a huge problem. Very difficult to turn data and insights and actions, which is a big opportunity for generative AI Best Moments “When I was like pitching investors five years ago and saying, Hey, in five years AI is gonna write most of what you read or people are going to use AI to write, they'd say you're crazy.” “It's easy to create content when there's, there's a massive amount of quantity just like we're seeing with all the streaming services It all comes down to quality.” “Today we're at 82% accuracy. 50% is random, and we've tested it a lot. We're pretty confident and it's getting better the more data we train it on.” “We were like a hundred per cent growth month over month, over a month. We didn't buy into that hype and we started understanding how we can position ourselves differently.” “Our cost per lead is just decreasing all the time. Really since we, since we launched. It's, it's keeps on decreasing over and over because there's way more organic traffic” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan StaleyFounder and CEOWhale Boss312-848-7443ryan@whalesellingsystem.comwww.ryanstaley.io  EPISODE RESOURCEShttps://anyword.com/yaniv@anyword.com. ABOUT THE SHOWHow do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?  Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.  This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.  Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. There is no denying that language models like ChatGPT have brought significant advancements to content creation and syndication in marketing. However, while they can provide valuable insights, it's crucial to feed them with your own data for accurate decision-making. Today, Yaniv discusses where artificial intelligence is most effective in marketing. Show NotesConnect With: Yaniv Makover: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. There is no denying that language models like ChatGPT have brought significant advancements to content creation and syndication in marketing. However, while they can provide valuable insights, it's crucial to feed them with your own data for accurate decision-making. Today, Yaniv discusses where artificial intelligence is most effective in marketing. Show NotesConnect With: Yaniv Makover: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. While AI can assist in content generation, it should be seen as a tool to enhance and augment human creativity rather than replace it. Striking the right balance between leveraging AI capabilities and nurturing one's own creativity is essential to maximize the potential of both and achieve truly remarkable outcomes. Today, Yaniv discusses leveraging AI without losing your creativity. Show NotesConnect With: Yaniv Makover: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. While AI can assist in content generation, it should be seen as a tool to enhance and augment human creativity rather than replace it. Striking the right balance between leveraging AI capabilities and nurturing one's own creativity is essential to maximize the potential of both and achieve truly remarkable outcomes. Today, Yaniv discusses leveraging AI without losing your creativity. Show NotesConnect With: Yaniv Makover: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's up everyone,If you haven't checked out our previous 3 episodes in our AI series you might want to before this episode, we give you a lot of context around some of the events that have happened and will shape the conversation today.So basically How fast could AI change or replace marketing jobs? How marketers can stay informed and become AI fluent Exploring new paths to future-proof your marketing career in the age of AI Today we're diving into specific tools… there's a lot of noise out there right now.What tools you should play around withIn TMW #107 | ChatGPT and the artificial marketer, Juan Mendoza explains that“...generative AI tools are already everywhere. From text generation to video and audio production, to image creation, there's a thriving industry of technologies taking small slices out of our creative talents, packaging them up, and selling them as a SaaS product on a recurring revenue model. If you're wanting to stay relevant five years from now in the marketing technology industry, you're probably going to have to learn some of these platforms. In 2010 we used to say: “there's an app for that”. In 2023, we will be saying: “there's an AI for that.””OutlineHere are some of the topics for this third AI episode: Key AI technology definitions and how to differentiate real AI tools vs all the noise out there Deep dive into tools Content marketing tools Email and marketing automation tools Predictive analytics tools Text to presentation and pitch deck tools 3D animation tools for product marketers Sales and outreach tools Text to website creator tools Ad and social creative tools AutoGPT and AI agents And a bunch of other tools like conversational search engines, 1-1 convos with celebrities and an even longer list of honorable mentions  Here's today's main takeaway:The key to future proofing your marketing career with the ever changing AI landscape is to stay curious, get your hands dirty and experiment fearlessly: Fill out some forms, spin up free trials, get on wait lists, and give new AI tools a chance. It's only by actually getting your hands dirty that you'll discover which tools truly work for you and which are just part of the ever growing sea of gimmicky AI tools.Definition of tech termsI'll be using some of these terms throughout my analysis of some of these tools so here's a primer explaining the three most common AI technologies used for marketing applications: MLMachine Learning): ML is a way to teach computers to learn by themselves, without having to be programmed for every task. They learn from examples and data patterns to make predictions or decisions. Applications include segmentation, predictive analytics and propensity models. NLPNatural Language Processing: NLP is a subset of ML and focuses on enabling computers to understand, interpret, and generate human language. Includes sentiment analysis, machine translation, named entity recognition, text summarization, and more. NLP techniques usually helps computers understand and communicate with humans using everyday language. GNNGraph Neural Network: GNN also a subset of ML is a type of neural network that aims to handle graph-structured data, data organized like a network or web of connected points. Applications include analyzing relationships between different things like users in a social network or users in your database or recommending additional products based on past purchase history. Real AI vs noisePart of the reason AI gets a really bad rep, especially in martech, is that anything that's built on if statements or simple Javascript logic gets called AI. There's still plenty of AI startups that shout about their proprietary AI when it's probably just a few decision trees and a few interns running spreadsheets.Now though, you have an even bigger bucket of noise that's essentially “slight tweak on Chat-GPT”. Developing AI that was comparable to human performance was a challenging feat prior to GPT's arrival. To achieve this level of sophistication, a company would have had to: make a substantial investment, amounting to millions of dollars developing its own algorithms performing extensive data cleanup But it's so easy now because GPT is so good out of the box. Allen Cheng puts it simply. Starting a new AI venture can be achieved by simply assembling a few elements:  a product developed on GPT-4's user-friendly API a website,  and a marketing campaign.  This is why we're seeing hundreds of AI tolls pop up every week.A lot of these GPT-based products are pretty much indistinguishable from one another. Maybe a handful  have a significant advantage over others but most are gimmicky. And over the next few months, every tool is going to be integrating ChatGPT features inside their products in the hopes of making it stickier.The threat of GPT-nThe part that I find trickiest and the most discouraging about building anything on top of GPT is that any progress you make on fine tuning GPT-4 will totally be wiped out by GPT-5 or GPT-n… Kind of like we talked about in a previous episode with all the tools GPT's plugins killed. So let's cut through the noise and dive into legit AI tools, the ones you should be playing with and experimenting. Content marketing toolsCopy.ai and Jasperhttps://copy.ai/ https://jasper.ai/ AI text generators are very common these days, the two most popular tools, especially for marketers are Copy.ai and Jasper. Both allow you to bypass the initial stage of writing where you face a blank page. The promise of these tools is that they help you in generating ideas, saving time on brainstorming and drafting, and ensuring a consistent production flow, freeing you to focus on higher-level strategic tasks, original research, and connecting with your audience.I've played around with both Jasper and Copy.ai before ChatGPT came out… and they were super unique. But both Copy.ai and Jasper are built on top of GPT, they essentially rent usage of the platform. So they built a pretty nice UI on top of GPT… but now that ChatGPT came out, I'm sure they've seen a drop in usage. Plus GPT-4 is 3 times more expensive.They still offer marketing specific value though and can get you up to speed faster than using CGPT in the form of templates, prompts and workflows. Both are super powerful, you could make a case that Jasper outshines its counterpart a bit, especially on the longer content format but it's also way more expensive. Miguel Rebelo from Zapier has a solid breakdown comparison here https://zapier.com/blog/jasper-vs-copy-ai/ GramarlyGOhttps://www.grammarly.com/grammarlygo Grammarly, the popular spelling and grammar checker which has been using AI for over a decade already, also entered the generative AI niche last month unveiling GrammarlyGO. You guessed it, built on GPT. It has a particular advantage because Grammarly is already widely used and this is just an extra feature so to speak. Instead of just checking your grammar it can now also help you with drafting documents, composing and responding to emails, editing writing for tone, clarity, and length, and brainstorming ideas or outlines for projects within the apps you're already working in. Lots of tools are going the Grammarly route in adding GPT features to their product, like Notion and more recently Superhuman.Other AI writing toolsSome of these specialize in SEO, some in long form content, some in short form… they all do similar things:Copysmith https://copysmith.ai/ Anyword https://anyword.com/ Writesonic https://writesonic.com/Copymatic https://copymatic.ai/ Yaara https://www.yaara.ai/ Rytr https://rytr.me/ Frase https://frase.io/ EmailEmail is just a channel of potential generative content tools so it's not totally distinguishable from the tools we chatted about in the content category. Chances are that the Marketing Automation platform or the customer engagement platform you're already using as a suite of features they are throwing AI next to. Most of these though are just ML.  Some tools like Iterable and Braze have propensity models to find users that are likely to perform a purchase event, that's ML, and it's only based on your data set.  Some tools like Seventh Sense throw AI in front of Send Time Optimization features, these have been around for a long time and are only based on your recipients. This is also ML.  Some tools throw AI in front of Sentiment Analysis features allowing you to analyze and classify the emotional tone of text into useful data. This is a subset of NLP that uses ML. Some tools like 6sense throw AI in front of conversational email assistants that are supposed to be a step up from static drip emails sequences. This is also a form of NLP and generative AI. You're likely to start seeing copy assistants and additional AI features powered on GPT inside of these tools. I wanted to chat about one product that I feel like stands out from others in terms of being built around AI rather than it simply being a feature on the side.Persadohttps://www.persado.com/ One example I've seen (but haven't used myself) of a CEP using more advanced AI is a tool called Persado. The two co-founders are former founders of Upstream in the mobile marketing space. Similar to 6sense's conversational email platform, they've been around for a decade and they claim to leverage NLP + ML to create, optimize, and personalize engagement messaging. So they essentially analyze a bunch of data and identify the most effective emotions, CTAs, language, phrases to drive engagement. It's worth calling it out because it's more than just predicting user behavior and optimizing the best time to send a message, it takes it a step further by also incorporating NLP techniques, understanding the nuances of human language, and generating custom marketing messages that resonate with a unique user. One thing that makes Persado unique is it's not built on GPT, it has its own model that's trained on more than 100 billion digital business language impressions across industries. Potentially less data points than GPT but arguably better and more relevant impressions. As Lisa Spira, VP of Content Intelligence at Persado explains in an interview with Martechseries, “models like OpenAI's ChatGPT are trained on the entire “Wild West” of the Internet, so their results, while delivered confidently by the model, can be riddled with inaccuracies, or even offensive content”. She adds that “Generative AI tools might be capable of writing anything, but we're able to cut through that noise, and train our generative AI to write in a way that motivates recipients to take actions: to open an email, convert on a shopping cart webpage, or stop scrolling and click on a social media ad.”And not just generative AI. Persado is pushing a term called Motivation AI and they have a really cool example of it. Let's say you're in D2C and you're selling sweaters. Generative AI gives you level 1 and 2 content which is Intelligibility and Relevance so it might spit out content like: Sweaters are a knitted garment that usually have long sleeves and are designed to be worn over other clothing In the fall, sweaters provide an extra layer of warmth in the cooler temperatures. They are stylish choice for fall fashion because they come in a variety of colors and styles But the next stage of this is including Emotion to get an output like this:You're going to love these cozy sweaters for fallAnd the following stage, where Persado claims to play is Motivation where you would get an output like this:A cozy invitation: indulge in our luxuriously soft sweaters this fallNow this might all be semantics. I'd argue that with great prompting you can get to generative content that includes motivation and emotion. Optimovehttps://www.optimove.com/ This tool could actually go in the CRM, the CDP or even the email category with the acquisitions they've made in the last few years but another name that I've heard a few times is Optimove. They play in the enterprise arena and primarily serve retailers and gaming operators but they have an interesting suite of AI tools for marketers. I've personally not used the tool but they claim to provide personalized recommendation campaign orchestration with their AI-based marketing bot (Optibot). It provides what they call self-optimizing campaigns that are essentially advanced A/B/n campaign testing that automatically serves the best treatment to individual customers through the use of ML. Source: https://www.optimove.com/pdf/Optimove-Product-Features.pdf Predictive AnalyticsPredictive analytics is a super cool niche of AI application. It essentially enables us to anticipate trends and patterns of consumer behavior based on a bunch of user data. Done right, you can do cool things like uncover users ready to buy amongst a sea of tire kickers, find free users primed for upsells and anticipate customers about to churn.Vidora Cortex (mParticle Intelligent Attributes)https://www.vidora.com/platform/ I wanted to start by calling out a few no-code / low-code predictive analytics / ML pipeline platforms. There's not a ton in this space but it has been growing over the past few years. Many of the big analytics players like Qlik's AutoML, IBM's Watson Studio, Amazon SageMaker, Google's AutoML, have a ML specific tool that does this but it's built for data scientists. Vidora is worth calling out here because it was built more for knowledge workers.Vidora was founded by 3 academics while pursuing their Ph.Ds Caltech and Berkeley, they built systems that utilized machine learning to convert raw data into informed decisions. Their initial vision was to democratize machine learning capabilities. They are a small 20 person startup in SF but their product offers huge potential, so much so that they were acquired by mParticle, a popular CDP. Vidora's platform, Cortex, provides you with the ability to build distinct pipelines for your customer data, so you can then produce various predictive attributes tailored for particular applications. For example if your goal is to identify the customers with the highest probability of purchasing your product in the next 30 days, the pipeline allows you to enhance your retargeting ROI by focusing on this user segment. Similar: https://www.pecan.ai/  https://www.akkio.com/  6sensehttps://6sense.com/It's worth highlighting 6sense here as well. Not specifically an ML tool but it has a wider set of use cases that are a mix of intent data and predictive analytics and a slice of lead scoring… but they've been around for a decade. They use real-time data about your buyers to predict their buying intent and what their current purchasing stage might be. They uncover some of the magic in a blog post about their predictive engine here. They claim to be using: Intent data, web visits, content engagement (1st party) and 3rd party user behavior data from all over the Internet Historical data, events that led up to sales in the past ICP, firmographic and technographic data So they layer intent data on top of historical data and filter it through your ICP and the output is a target list of accounts that show intent to buy and are a good fit for your solution.The secret sauce here is really the 3rd party intent data. This is hidden data that they are able to assign to leads and accounts. Part of the source here is 6sense's proprietary intent network and other B2B review sites like G2, TrustRadius, and PeerSpot.Kumohttps://kumo.ai/ Founded by Jure Leskovec, former Stanford University computer science professor who's known for his bold assertion that AI would eventually be capable of predicting the future. He partnered with the former CTO of Pinterest and Airbnb as well as the former Head of Growth AI at LinkedIn to build Kumo.Using Kumo, companies can not only analyze past events but also predict future opportunities. Kumo uses GNNs (Graph Neural Networks) to identify patterns and relationships in complex data sets that cannot be easily analyzed using traditional statistical or machine learning techniques. This essentially allows marketers to anticipate customer behavior (how much they will spend, which new products they will be more interested in, things that would make them leave for a competitor) and offer personalized product recommendations, promotions, and communication.Predictive analytics isn't a new concept though. We talked a bit about this in our first episode when we mentioned propensity models which tons of larger companies employ today. But this is operationalizing it a step further and not just on your company's datasets. And imagine unlocking this capability for startups. So the idea is that marketing operations teams would change their focus to future customer behaviors. PresentationTomehttps://beta.tome.app/ There are countless AI productivity tools that are all super similar. But one that's been buzzing lately is Tome. They are founded by product leads from Facebook and Instagram, and recently got $43 million in their Series B funding round. They launched an innovative document-to-presentation AI tool, which utilizes GPT-4 to generate text and images and transform a document into compelling presentations, narratives, and stories. Tome's tile system sets it apart from other generative PowerPoint tools on the market and gives Microsoft a run for its money. Not only does it offer robust functionality, but it also boasts a sleek and impressive design.https://gamma.app/ 3D AnimationSpline AIhttps://spline.design/ai Spline AI was created by Alejandro León, it's a YC21 startup that's building a 3D design platform comparable to Figma, it basically allows you to convert text to 3D. For decades, creating in 3D has been super hard. Spline is changing this.You can easily create objects and scenes, edit objects, colors, and properties, add physics and randomness, create animations and events, generate style alternatives, collaborate with others in real-time, and much more. The applications for videos and product marketing are endless here, see a demo here. SalesAI-powered sales tools are popping up every week. Especially in the niche of email outreach. Personalization, subject line optimization, send-time optimization, sales rep coaching, auto suggest follow-up cadences… just a few of the areas where AI can enhance your email campaigns. NLP can analyze email responses and suggest appropriate next steps, helping your sales team respond efficiently. There's tons of players in this space like Cresta, Lyne, Regie. Cresta was funded out of the AI Grant program organized by some of the brightest tech minds in AI. Their founder, S. Zayd Enam chose to leave his PhD program at Stanford to establish the startup. They specifically provide AI guidance software and support that elevates each representative, behavioral mentoring of agents to enhance performance and locate solutions and areas to streamline monotonous tasks.AI Sales Email Coach. It assists you in real-time. Get more positive replies and write better emails faster.https://www.lavender.ai/ https://cresta.com/ https://lyne.ai/cold-email-ai/ https://www.regie.ai/ Web creatorsButternut AIhttps://butternut.ai/ Tagline says it all: Create a website for your business in 20 seconds with AI. Butternut.ai uses generative AI technology that allows users to create websites by simply answering text prompts. The AI technology is designed to function like a personal developer, providing users with an efficient and cost-effective solution for creating and editing websites.Butternut.ai is continuously improving its website builder and is currently working on its v2 version that will offer more design and editing functionalities. Users can even command the AI to perform specific tasks like creating a pricing page with a CTA to sign up.http://Stunning.so https://10web.io Ad and social creativeAlbert.aihttps://albert.ai/ Albert is an autonomous and self-learning digital marketing tool that uses ML + NLP as well as analytics to automate and optimize your paid ad campaigns, specifically Google's search and programmatic channels, as well as Facebook, Instagram, YouTube and Bing. It can automate bidding and budget allocation, keyword and audience targeting, as well as creative testing and optimization. So obviously the part that stands out here is that unlike many other campaign AI tools that just spit out recommendations and then a marketer takes the action, Albert claims to be one of the first tools that's an autonomous AI, it does the action also. Not only that, it's also making adjustments and improvements constantly. You seem to be able to set guardrails of course. They also claim the ability to identify trends, uncover new audience segments, and optimize ad placements. In their docs they say they are more useful in large data sets and B2C environments. AdCreativehttps://adcreative.ai/ AutoGPT and AI agentsI don't think we can go a full episode about AI tools without talking about AutoGPT and AI agents.Essentially you can assign an objective to an AI agent and they work on tasks that lead to accomplish this objective. It's making prompting a bit easier, instead of giving full instructions, the AI identifies the necessary steps to achieve your goal and some of the more advanced ones generate additional AI to assist. You may have seen this on Twitter, I think the first true demo was Yohei Nakajima's impressive demonstration of babyAGI.Things started blowing up with AutoGPT, released by SigGravitas just last week. Described as a self-running AI agent that can write its own code, heal itself from errors, and access the internet via Google search. It does sound really cool for several reasons: Internet access,  long-term and short-term memory management,  text generation,  and integration with 11 Labs for AI text to speech generation.  It's arguable that all of this will be possible with GPT plugins but this is doable today and has different applications, let's unpack a few examples:Social media is primed for automation, lots of the work here can already be automated. But imagine setting an AI agent loose with the objective of creating content, scheduling posts (not just posting them) and replying to comments and questions. Replying to questions is a huge part of customer service, you could argue this is another area that's already being automated with chat bots, especially the better ones connected to help docs. But imagine setting an AI agent loose with the objective of really understanding customer questions (not just picking up a keyword and recommending a help article), it could speak any language and you could train it on your brand tone.We're still early but there's already been a ton of innovation here.Here are some of the tools you can play around with today without reading a GitHub repo:Cognosyshttps://www.cognosys.ai/ Cognosys allows you to operate your personal AutoGPT Agent in-browser which is currently available and free to utilize. I've personally played around with it quite a bit and it's pretty wild, it's not perfect yet but it's really cool seeing how it will add new tasks to get to the objective. The beta is still on GPT-3.5. Here's my favorite example:Main objective was to: Build a list of AI tools that have a marketing application, that were released in the last 3 months. Here were the follow-up tasks it added to get to the objective: 1. Retrieve a list of AI tools that were released in the last 3 months. 2. Filter the list to only include tools that have a marketing application. 3. Compile the filtered list into a final list of AI tools with marketing applications released in the last 3 months. The final list of AI tools with marketing applications released in the last 3 months is as follows:  1. Receptiviti: A tool that uses AI to analyze consumer emotions and sentiment in order to optimize marketing strategies.  2. Cortex: A platform that uses AI to help marketers personalize content and improve customer engagement.  3. Adext AI: A tool that uses AI to optimize ad campaigns and improve ad performance.  4. Acoustic: An AI-powered marketing platform that helps businesses automate and optimize their marketing strategies.  5. Pathmatics: A tool that uses AI to provide insights into ad spending and campaign performance for competitive analysis.  It then added a few extra tasks because it didn't seem satisfied with the list. Research and compile a list of AI tools that have a marketing application and were released in the last 6 months. The result was 6 tools, but not all 5 from the first task were there. Identify the unique features and functionalities of each AI tool on the list and create a comparison chart to evaluate which tools are most suitable for specific marketing applications. Conduct a survey of marketing professionals to gather feedback and opinions on the identified AI tools and their effectiveness in improving marketing strategies.But then it apologized and said it cannot perform that task…  Research and compile a list of case studies showcasing the successful implementation of AI tools in marketing campaigns.It spun up a case study about Coke using "Albert" to optimize their social media advertising campaigns and Amazon using "Rekognition" to analyze customer behavior and personalize their shopping experience.  Create a step-by-step guide on how to integrate an AI tool into a marketing strategy, including best practices and potential challenges.The step by step wasn't too bad.  1: Define the problem or opportunity,  2: Identify the right AI tool by researching and comparing different tools,  3: Understand the data requirements like type of data, format, frequency updates,  4: Prepare the data for integration like cleaning and formatting  5: Integrate the AI tool  Research and compile a list of AI tools that have a marketing application and were released in the last 2 months.Not sure why it did this for 2 months but this time it gave me tools with release dates which was pretty cool but also obvious that I wasn't getting tools released in the last 2 months, I was only getting tools released in the last 2 months since GPT's latest batch of data which was mid 2021.  Create a comparison chart to evaluate the unique features and functionalities of each AI tool on the list and determine which tools are most suitable for specific marketing applications. Also try: https://agentgpt.reworkd.ai/  https://app.hyperwriteai.com/earlyAccess  https://godmode.space/  OtherRewind.aihttps://twitter.com/dsiroker/status/1646895452317700097?s=20 https://www.rewind.ai/ You may have seen their public investor pitch on Twitter, the founder is the former creator of Optimizely and his team built a way for you to record and store everything you've said or heard or seen and they make it searchable. Obviously there's huge privacy considerations with something like this. But people don't seem to care haha they went from 0 to 700k in ARR in 3 months. Perplexity AI https://www.perplexity.ai/ Perplexity is a startup that's changing the way we search the web. With their conversational search engine, you can ask questions in plain English and get accurate answers from various sources. And with $26 million in Series A funding, (including investments from Ed Gil) they're looking to revolutionize the search engine game.Their AI technology sets it apart from traditional search engines like Google, and their chatbot-like interface is user-friendly and intuitive, it is built on top of GPT.Perplexity's focus on accuracy is a breath of fresh air in an era where search engines can be manipulated by advertisers and search engine optimization. The Series A funds will be used to optimize their knowledge database and expand their reach. All in all, Perplexity AI is definitely one to watch in the coming years!Character AIhttps://beta.character.ai/ Imagine being able to have a one-on-one conversation with your favorite celebrity or fictional character - well, that's now a possibility with Character.ai, an innovative AI website created by two former Google engineers. The platform has been growing in popularity since its launch last September, offering users the opportunity to chat with a wide range of characters for free. What's more, the interactions are so seamless that some users have reported spending hours chatting with their chosen personality, almost forgetting that they're talking to a machine.However, there's a catch - the interactions are not real, and the AI's responses may not always be accurate or reliable. Despite this, Character.ai has been embraced by fans who are looking for new ways to engage with their favorite personalities, particularly online. This is especially true for fan fiction lovers who are excited about the tool's potential for creating new experiences and making the barrier to entry for writing fan fiction much lower.But as with any new technology, there are concerns about its impact on real-world relationships, especially if users spend more time on it than with the people they care about. Furthermore, the AI technology could be used by stans to go after a perceived enemy of their favorite star, which could be a problem if it leads to harmful interactions or behavior towards other users.Despite these concerns, Character.ai represents a new frontier for fan culture, offering a new way for fans to engage with their favorite personalities and characters. The platform's growth in popularity is a testament to the human need for connection, and while it may not substitute actual interactions, it provides a unique and exciting way for fans to engage with their favorite personalities.Magichttps://magic.dev/ Magic, a startup developing an AI-driven tool to help software engineers write, review, debug, and plan code changes, just raised $23 million in a funding round led by Alphabet's CapitalG. The platform's CEO, Eric Steinberger, was inspired by AI at a young age and is using his experience as an AI researcher to create a tool that will communicate with users in natural language, helping to improve the speed and cost of developing software.Steinberger claims that Magic can understand legacy code and collaborate with users on code changes, operating like a pair programmer that learns more about the context of both coding projects and developers. The AI colleague that Magic offers will be able to understand code and can help developers navigate it, allowing companies to scale the impact of their current employees and train new employees with less personal coaching.What sets it apart is that it allows developers to describe what they want in English, and the AI will understand it and collaborate with them on the changes. This means that developers can work with Magic like a colleague and send messages telling it what changes they want to be made to the code. This one isn't built on GPT, the company has developed its own neural network architecture that can rapidly read code and is capable of detecting, warning about and overcoming potential bugs in the code. Honorable mentionsGalileo AI - Create editable UI designs from text descriptionhttps://usegalileo.ai/ Notocat - Write your newsletters in Notion and send them to your subscribershttps://twitter.com/razvanilin/status/1643565644061999104 Brainf FM - music made by AI that's scientifically proven to increase focushttps://www.brain.fm/ Meeting notes and transcription appshttps://tldv.io/ https://vowel.com/ Image Vectorizer - Turn small images to vectorhttps://vectorizer.io/Speech-to-text generator for podcasts that creates notes, timestamps and summary contenthttps://castmagic.io/ https://podsqueeze.com/ Text-to-speech AI voice generatorhttps://murf.ai/ https://beta.elevenlabs.io/ Text-to-music AI music generator https://mubert.com/ Text-to-SQL query, connect your database, ask a question, get an answerhttps://usechannel.com/ Teachable's AI course curriculum generatorhttps://teachable.com/ai-curriculum-generator https://twitter.com/teachable/status/1641154548419969048?s=20 The opportunities are endless with AI tools and applications go far beyond marketing. I see too many people on Twitter dunking on using it to help you generate text or as a search engine or fact checker… and they're missing the big picture. People are using AI to Help them build custom meal plans Custom exercise plans Help them build sleeping plans Help them build routines and schedules with their newborns Planning road trips Planning date ideas Acting as a therapist Getting movie and book recommendations Planning a party or event Designing personal budgets Assisting with resume and cover letter writing Summarizing long articles and youtube videos Write SQL queries Explain python and CSS code in plain English ConclusionIt's not like our marketing jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI's no longer just a loosely backed buzzword; it's doing things today that we used to think were impossible. So, as marketers, we've gotta take this tech seriously.There's 4 main things marketers should be doing to future-proof their careers: Instead of asking if AI's gonna replace our roles in marketing, we should be talking about how quickly it could happen and what it'll look like if it does. Staying informed and learning from some of the best podcasts and newsletters about AI. Ben's Bites, No Priors Podcast, A Guide for Thinking Humans and the AI Exchange are great resources.    Now is the time to figure out if you need to make changes to your current area of speciality. Ask yourself if you should double down on additional areas like data and API services, getting closer to product and customers or starting to learn about ethics and data privacy. Stay curious, get your hands dirty and experiment fearlessly: Fill out some forms, spin up free trials, get on wait lists, and give new AI tools a chance. It's only by actually getting your hands dirty that you'll discover which tools truly work for you and which are just part of the ever growing sea of gimmicky AI tools. ✌️--Intro music by Wowa via UnminusCover art created with Midjourney

In this episode, we sit with Yaniv Makover, the co-founder and CEO of Anyword, a leading generative AI content platform for performance marketers. We discuss the impact of generative AI on content creation, people's perspectives on AI-generated content, and whether AI poses a threat to jobs in the creative industry. Chapters: 00:00 Intro 02:20 What's Anyword and who do you serve? 03:48 The story behind the idea of Anyword 07:07 KIWI for Content optimization 08:20 Go-To-Market strategy 09:43 Why do customers love the product? 13:02 Differentiation and positioning 16:53 People don't buy AI, they buy the value it creates 18:34 Finding the ICP 20:49 Defensibility and growth 22:45 First isn't always the best 23:45 Overview of Anyword's AI model 25:35 Growth and acquisition 28:40 Generative AI and job loss 32:09 Consumers' reaction to generated AI content 34:34 Will people replace Google with chatbots? 37:20 Responsible AI 39:25 Lightening Round Guest contact info: linkedin.com/in/yaniv-makover yaniv@anyword.com anyword.com Sponsor: This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠grwth.co⁠. Get in touch with Mosheh: ⁠linkedin.com/in/moshehp ⁠⁠twitter.com/MoshehP ⁠⁠hello@pmfpod.com ⁠⁠www.pmfpod.com Previous episodes on Generative AI: Ep21: From Idea to Prototype in Minutes; w/ Tony Beltramelli, founder & CEO Uizard — Product Market Fit podcast EP10: Google's AI backlash; w/ Alexander De Ridder, co-founder & CTO, INK — Product Market Fit podcast Ep13: Ethical Machines; w/ Reid Blackman, PhD, Author and Consultant — Product Market Fit podcast

In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Nick begins by discussing the challenges that content marketers face in today's fast-paced digital world, where there is an overwhelming amount of content being produced every day. He explains how Anyword's AI technology is helping content marketers to generate high-quality content that resonates with their target audience, by analyzing data from previous successful content and using it to create new, highly relevant content. The conversation then turns to the role of AI in content marketing, and Nick discusses how Anyword's technology is able to learn and adapt over time, allowing it to continually improve the quality and relevance of the content it produces. He also discusses some of the ethical considerations around the use of AI in content marketing, and how Anyword is working to ensure that its technology is used in a responsible and ethical way. Finally, Liebman shares his predictions for the future of content marketing, including the continued importance of high-quality, relevant content, and the increasing role that AI is likely to play in helping content marketers to achieve their goals. Overall, this is a fascinating conversation that sheds light on some of the key trends and challenges in the world of content marketing today. LinkedIn Nick Liebman: https://www.linkedin.com/in/nick-liebman  Website Anyword: https://anyword.com/  ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

ChatGPT, Anyword, Midjourney. These are among the most popular content generators powered by Artificial Intelligence. But when there's no human hand behind the creation, what rights does the user of an AI tool have when it comes to copyrighting those sometimes strange images and writings? Well to help answer some of those questions, the U.S. Copyright Office is launching a new initiative to lay out just where its policies stand, and to also hear from the people using generative AI technologies. Federal News Network's Eric White go a chance to speak with Andrew Foglia, Deputy Director of Policy and International Affairs at the Copyright Office. Learn more about your ad choices. Visit megaphone.fm/adchoices

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag? Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Holiday Hours For Apple and Your Media Hosts Apple has posted their holiday hours. From 11/29/22 - 11/27/22 along with 12/23/22 - 1/2/23, new shows and channels or subscriptions submitted during these windows may not be available within our regular. And responses to support inquiries might be slightly delayed plan accordingly and submit any new content with this in mind,  According to Rob Walch at Libsyn, "If you want to have a full launch by January 1,  you should submit by November 15." What If I don't submit by November 15th? All is not lost, the world has waited 18 years for your podcast, it may have to wait another week.  Be Kind To Your Media Hosts No matter what the company is, your media host, email providers, etc, please remember that everyone is taking time off to be with their family and friends, etc. Lighting up a company on social isn't going to help because (more than likely) nobody is home as they are also with their friends and family (and maybe you should be too).  Join my New Dynamic Podcast Newsletter I'm "doubling down" on a podcast newsletter. This will have podcast news, spotlight podcasts, links to my episodes, what is catching my eye, and behind-the-scenes information at the School of Podcasting. If you go to www.schoolofpodcasting.com/newsletter you can check what you want to read. If you're already on the list you will get an email asking you to specify later in the week. For those who are curious, I'm using Mailerlite.  Speaking of the newsletter, I am working on an episode about using a newsletter with your podcast. I've got a few interviews lined up as I want this to be a narrative-style podcast. If you use an email list with your podcast, I'd love to interview you. Contact me My First Impression of Capsho the AI Copywriting Tool For Podcasters According to their website, Capsho claims, "The Best AI Copywriting Software for Podcasters. Create your podcast promotional copy in under 10 minutes." You upload your episode, and it spits out: Episode title Episode description Show notes Blog post Promotional Email Social Media Captions (for all platforms) LinkedIn Article Transcript Is It Worth It? There are lots of products with AI (Artificial Intelligence). Word Hero will help you write over 60 different types of descriptions starting at $50/month (there is also a  lifetime deal aff). Anyword is another copywriting tool for $30/month. Descript with transcribe and make it easy to edit your show (and they have that amazing studio sound tool). Headliner Studio from CoSchedule is $9/month. With Capsho plans starting at $29/month, I believe it delivers enough value (but that depends on your budget). In my world, I've decided to keep using it and see how it performs.  AI Will NEVER Release a Human I will get into this later, but while a computer can imitate a human, I feel it can't replace. We are all different with these things called opinions and personalities, and even though I can specify a tone in some AI products like Word Hero it almost always needs a tweak to match your personality.  So Who Is Capsho Good For? If you're not writing anything or struggling, this does a lot of the heavy lifting. If would love to have someone help you with your description, titles, etc but can't afford a virtual assistant, but can find $29-$90 in the monthly budget, then this might be a good fit. As always, you pay in one of two currencies, time or money. Whichever one you have the most of, use that.  QUESTION OF THE MONTH This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at  www.schoolofpodcasting.com/question Deadline is 11/25/22 Videos To Watch Watch Capsho Video Demo Up with People Special  Up With People Superbowl Mentioned In This Episode School of Podcasting Capsho Word Hero (lifetime deal ) Anyword Descript Headliner Studio Mailerlite Repurpose.io Jasper Surfer SEO Castamatic New Podcast Apps Neil Hedley Episode on Advertising Neil's Copywriting Course Enhanced Marketing Tom Webster penned two AMAZING articles on how podcasting needs to learn from radio. Part 1 and Part 2 Book: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

Artificial intelligence word generation is one of the newest developments that are shaking up how many marketers approach their business. Don't believe me? Consider the fact that I didn't write that last sentence; an algorithm did. Katrin Ribant, CEO of Multifaktorial and angel investor to the AI platform Anyword, shared how that particular platform was “trained” and gave us a behind-the-scenes look at how it works. We also discussed what new advancements could come on the back of AI voice generation, and the threat of inherent bias in AI systems.

Generate Great Headlines For All Your Facebook and Google Ads Using AI. Further information can be found at https://trimurl.co/Anyword (https://trimurl.co/Anyword)

If you checked my episode about the top 8 digital marketing trends for 2022, you know that AI copywriting is one of the main trends for this new year. (If you haven't yet: https://youtu.be/d-tcS5f028Y) So I'm taking it a step further and showing you how AI copywriting works with a product demo of Anywords AI. In this episode, I'll show you how this tool can help you save a tremendous amount of time by creating high-quality personalized copies in a matter of seconds. In addition, it will generate tones of ideas for your ads and copy if you wish to edit them yourself. They are also ways you can use this tool to get ahead of your competition! Watch now if you want to start 2022 on the right track ✅ _______________________________________________

If you struggle with showing up on social media because you feel like it's narcissistic or you're just not confident in showing up online, or you struggle with knowing how to grow a personal brand, today's podcast episode is for you. Don't go anywhere!    In today's conversation with Jessica Zweig, we cover what personal branding is (and what it isn't. Hint: it's not really about you!!) and how to grow your brand. We talk about how to handle showing up online when you aren't confident, social media marketing tips, and how to stand out online with so much noise.   Jessica is such a breath of fresh air in her no BS, calming, real approach to today's conversation and we're so so excited for you to get a solid dose of encouragement, strategies, and tools to go out and kick butt with your marketing and mindsets.   Show notes: https://theheartuniversity.com/160-not-growing-on-social-media-heres-why-with-jessica-zweig Anyword: www.anyword.com/heart  Anyword is free to try, and our friends there have also given our Heart fam 30% off of your first 3 months!   Follow along with Jessica:  www.instagram.com/jessicazweig www.instagram.com/SimplyBeAgency   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity    

BACHELOR INSIDE SCOOP   Today was such a fun girl chat. Becca spills ALL the tea on this episode combined with truth and encouragement that'll leave you inspired as you walk through your day.   We asked Becca questions like “What led you to be on The Bachelor? What is the bachelor casting process like? How much say do the producers have on the show and the direction it goes?”. We get some inside TEA today. It's such a fun glimpse into the world of filming the bachelor, but Becca also shares her heart of what it was like to stand true to herself and her convictions despite people's opinions while in the limelight, what she learned about herself through the whole process, and more.   If you're a fan of Bachelor Nation & ready to know more about how filming goes down, OR if you're ready to be inspired, and feel like you've made a new best friend in the process, keep listening.   Show notes:  https://theheartuniversity.com/159-the-bachelor-scoop-what-its-really-like-behind-the-scenes-staying-true-to-yourself-with-becca-tilley   Milk Street Baby: www.milkstreetbaby.com For 10% off MilkStreet use code “heartandhustle” Anyword: www.anyword.com/heart  Anyword is free to try, and our friends there have also given our Heart fam 30% off of your first 3 months!   Follow along with Becca:  www.instagram.com/beccatilley  Scrubbing In Podcast    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Sick and tired of just dancing and pointing like a fool to grow on IG?   What if we told you there is another way?   It's true. Now while there are always reasons for most of the trends on reels (including those with pointing and dancing) we also get that those aren't everyone's cup of tea. It can feel frustrating when you're not the least bit wanting to join those bandwagons but feel that you don't really have another option in order to grow. So then you give up.   Does that all sound familiar? Perfect, then today's episode is just for you. Today we're talking about REELS. But not just any Reels, Reels you can make that don't involve dancing or pointing.    We start by going back to the basics, what the purpose of Reels is, and the strategy you need to keep in mind when creating them. Then, we dive into over 21 practical reel ideas you can start to use TODAY.   You'll walk away with a BOATLOAD of ideas just waiting for you to create. Plus we hope a lot of these ideas inspire you to brainstorm even more ideas from them.   Show notes: https://theheartuniversity.com/158-instagram-reel-ideas-other-than-pointing-or-dancing   Milk Street Baby: www.milkstreetbaby.com For 10% off MilkStreet use code “heartandhustle”   Anyword: www.anyword.com/heart  Anyword is free to try, and our friends there have also given our Heart fam 30% off of your first 3 months!   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

We are chatting with fellow podcaster Maria Failla. Maria is a “Plant Killer Turned Plant Lady” on a mission to help everyone successfully care for plants and make the world a kinder and greener place. After learning to care for plants successfully and experiencing the exponential joy caring for plants brought to her life, she founded the Bloom and Grow Radio Podcast to learn alongside her listeners as she interviews experts in all aspects of plant care.   For any of our listeners who might be like “Okay cool… Love plants. Love her… but why are we talking about plants on a business podcast?” We wanted to bring Maria on the show today because her story is FASCINATING and is SO relatable to anyone who has a hobby they love, that they wanna turn into a side hustle or monetize something they're passionate about.   In today's episode, we chat with Maria all about her journey from a plant killer to plant lady, how she started her podcast, the nitty-gritty behind what we need to start a podcast, how to monetize and grow your show organically, how to get advertisers for your show, and SO much more. And if you're a fellow plant lover but also notorious plant killer (like us oops) stay tuned for the end cause we do a Plant 101 corner with Maria and she gives some killer advice on how to keep plants alive.   So whether you're a plant lover and wanna learn more about how to care for plants, a budding entrepreneur who wants to know how to creatively turn a passion of yours into a stream of revenue, OR you're a person who wants to start a podcast one day and doesn't know where to start Maria is your lady.     Show notes: https://theheartuniversity.com/157-how-to-start-and-grow-a-podcast-with-maria-failla   Milk Street: www.milkstreetbaby.com For 10% off MilkStreet use code “heartandhustle” Anyword: www.anyword.com/heart  Anyword is free to try, and our friends there have also given our Heart fam 30% off of your first 3 months!   Bloom and Grow Radio Podcast    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

Ofir Azury is a technology and impact investor and serves as the Head of Technology Investments at Gandyr Investment Group, focusing on early-stage start-ups within the areas of AI, SaaS, Digital Health and Corporate SW. Some of its portfolio ventures include companies such as Yotpo, Mobileye, Nutrino, Anyword, NYM, Software, Ecoppia, Eleos Health and others.