Podcasts about performance max campaigns

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it's always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizing customer journeys while the search giant navigates through over 5 trillion searches a year? And what is going on with Google Ads and their announcement that they will use well-performing Headlines in Sitelinks? That's confusing for us, but it will also be confusing for consumers. What gives, Google? Greg, Erin, and Jacob dive deep into the world of paid ads, dissecting Google's latest move to serve triple ads on a single SERP and introducing the bewildering Mystery Shopping Rating. As Greg unleashes his fiery insights, they tackle the challenges of Google's evolving auction dynamics and the perplexities of manipulating ad placements and bids for high-value prospects. Not to mention our newest discovery, the Grinning Indomitable Greg Finn Yeti! We've seen it in the wild, and he's pissed! A must-listen-to podcast for the avid Paid Ad advertiser - today on the EDGE! Key Segments: [00:01:51]    The Grinning Indomitable Greg Finn Yeti! News from the EDGE: [00:03:37]  Reddit for SMBs [00:08:28] Google now sees more than 5 trillion searches per year [00:11:06]  EDGE of the Web Sponsor: Site Strategics [00:12:06] Google VP of Ads bets on AI to transform ads into tailored consumer journeys Paid Ad News: [00:15:35]  Google is Making Headlines (AKA sitelinks) once Again with Some New Developments. [00:22:07] Google Ads run different auctions for each ad location [00:26:46] EDGE of the Web Sponsor: InLinks [00:27:43] Google Ads Triple Serving Ads On Same Search Results Page [00:33:59] Google Ads Mystery Shopping Rating - What? [00:41:22] Google Ads High Value New Customer Mode Live For Some Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Thanks to our Social News Expert: Greg Finn X: @gregfinn LinkedIn: Greg Finn Marketing O'Clock X: @MarketingOClock Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google's AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX's limits for expansion, the importance of third-party attribution, and why agencies should educate clients before making disruptive changes. The key takeaway? Success isn't about ROAS—it's about actual profit.Chapters:00:00 Introduction: Reflecting on Pre-PMAX Strategies00:34 Educate Before You Disrupt: Client Communication00:44 Performance Max vs. Standard Shopping01:15 The Importance of Client's Bank Account Health01:42 Challenges with Performance Max02:46 Case Study: Agency Performance Evaluation04:28 Measuring Business Health Over ROAS06:35 Benchmarking and Scaling StrategiesThis is a clip from one of our You vs. Google Mastermind.

Welcome to our Special Mix! This episode brings together the latest strategies in customer loyalty, hidden revenue optimization, marketing, analytics, and more. If you're an e-commerce brand looking to strengthen your competitive edge, these expert interviews will guide you toward success.

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-growing blogs in the e-commerce and PPC space.In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He covers key topics such as initial campaign setup, Google Ads learning phase, keyword targeting, budgeting, ad placement focus, and ongoing optimization. Shri also discusses his "TPS approach" for testing, ensuring profitability, and scaling successful campaigns.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Ad Platform Differences2. Google Ads Keyword Strategy3. Algorithmic Learning Period in Google Ads4. Budgeting for Google Ads5. Google Ads Bidding Strategy6. Testing and Scaling Google Ads Campaigns7. Google Ads Placement Strategy8. Google Ads for YouTube9. Google Ads Campaign OptimizationTimestamps00:00 Shri Kanase's boutique marketing agency03:51 Fundamentals of Google Ads07:35 Launching a Google Ads campaign for the first time10:43 How to do keyword research for Google Ads13:55 Google Ads budget and bidding strategy 19:01 How and when to reward or punish Google algorithm21:10 Best practices for Google Ads placement22:45 Creating effective Google Ads creatives24:49 Tips for running Google Ads campaign on Youtube26:51 Feed-only approach to Performance Max campaigns29:52 TPS approach: testing, profitability, scaling34:46 How to win with Google Ads in 2024Show notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Shri Kanase - Founder & CEO at Yoru MarketingBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

On this episode of BUZZ, we discuss the benefits and strategies for implementing Performance Max campaigns in Google AdWords, emphasizing the importance of experimenting with this new campaign type to maximize advertising success. We also highlight the critical role of accurate location settings in campaign setup to ensure effective targeting and optimal results for dental practices. 
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 Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as:
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and more.   Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/   Sponsored by Basis Basis is a buy-now, pay-later financing solution where patients' credit scores do not determine their eligibility for financing.  Our goal is simple: To help maximize patient intake, while providing patients accessible financing without the hassle of a credit check. To learn more, please visit:  https://hellobasis.com/    

In this episode of Leader Generation, Tessa Burg, and Matz Lukmani continue their conversation about Google Performance Max and its benefits for marketers.  Matz assures listeners that Performance Max isn't just for businesses with short sales cycles; it's also adaptable for longer cycles. He emphasizes the need to map out the entire lead-to-conversion journey for effective tracking. Throughout the discussion, Matz shares practical tips for boosting lead conversion rates. But it's not all technical talk. Tessa and Matz also explore strategies for campaign optimization, including ways to prevent ad fatigue and protect brand reputation. Matz wraps up the episode by suggesting additional resources and training to help listeners learn more about capturing leads with Performance Max. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Matz Lukmani: Matz Lukmani (EMEA Product Lead, Google Performance Max), based in London (UK), has been with Google for more than nine years, working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA. He has worked over 15 years in the USA in various leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC, to name a few. He offers analytics consulting services in web analytics, predictive analytics and advanced marketing AI across a wide range of industries. Be sure to follow Matz on LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Join us this week as we welcome back Matz Lukmani to discuss optimizing your ad campaigns with Google's extensive media inventory for improved lead quality and conversion rates. Matz, a product lead for Google Performance Max, shares compelling success stories from companies who've seen notable enhancements in lead qualification and ROI after upgrading their campaigns. He stresses the need for robust measurement and patience to fully leverage PMax. Tune in to learn how to refine your lead generation tactics and achieve remarkable results with Google Performance Max. Plus, don't miss your chance to get a virtual front-row seat at Google Marketing Live on Tuesday, May 21, 2024, to discover the latest Google Ads innovations and see how Google AI can boost your business. Register now! Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Matz Lukmani: Matz Lukmani (EMEA Product Lead, Google Performance Max), based in London (UK), has been with Google for more than nine years, working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA. He has worked over 15 years in the USA in various leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC, to name a few. He offers analytics consulting services in web analytics, predictive analytics and advanced marketing AI across a wide range of industries. Be sure to follow Matz on LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com. Topics In This Episode:   Advantages of Google Performance Max Client success stories Technical advancements Measurement and upgrades Digital transformation Value-based bidding Campaign optimization Quality control and security

This week: OTT subscription revenues are on the rise, Google releases a new Core Algorithm update, and Performance Max Campaigns are officially available on Microsoft. Here's what happened this week in digital marketing.

Do you want to increase your Google Ads ROAS? Listen to Joey & Jakub talk about the best bidding strategies as well as best practices on how to structure your Performance Max campaigns to increase performance. #ecommerce #shopify #digitalmarketing #performancemarketing #paidmedia #google #googleads

Listen in as Menachem Ani, a Google Ads expert with two decades of experience, joins to explore Google Ads and the current best practices for Shopify merchants seeking to amplify their e-commerce growth. We're talking Performance Max, Demand Gen campaigns, and the nitty-gritty of integrating Google with Shopify. We delve into advanced tactics for segmenting campaigns, the art of crafting killer product titles, and leveraging audience signals to make your ads pop.Chapters(00:00) Google Ads(09:45) Google Performance Max and Demand Generation(17:59) Crowdfunder and Google Ads(25:14) Google Ads and ROI for Success(28:43) Optimizing Google Ads and Customizing Feeds(36:18) Google Ads Tactics and OptimizationThe future of Google Ads is knocking, with automation and YouTube Shorts taking the front seat. Menachem drops some serious knowledge on feeding the system with data for optimal results and shares tips for conquering the ever-changing landscape of Google Ads.If you're ready to elevate your Google Ads game, this is the episode you don't want to miss.Show LinksJXT GroupKeyword PlannereCommerce ROAS CalculatorGoogle & YouTube Shopify appProduct feed appsMenachem's article on SearchEngineLandJXT's guide to Performance Maxlinkedin.com/in/menachemaniSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We consider ourselves “The Performance Max Agency,” but now, we don't love PMax campaigns anymore to the extent that we're moving our customers off of it. Learn more about why this is happening.Kasim and Ralph talk about the new discoveries about Performance Max, its good and bad sides, and why it's not the best choice for getting new customers. Plus, they touch on how Google keeps changing things and what it means for advertisers.This clip is from The Perpetual Traffic Podcast, watch the entire video here: • Why Google Performance Max Now Kinda ... Related video:

Performance Max campaigns have been around for a while now, so we have some good ideas on best practices. Particularly, it's become clear which advertisers should and shouldn't use Performance Max campaigns. That's what we're covering on this episode.     You can find a complete transcript of this episode at https://jimlastinger.com/61. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.   For help with your PPC or SEO campaigns, visit https://deepfieldinc.com .    If you've enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  https://www.tiktok.com/@jimlastinger  https://facebook.com/jimlastingerdigital  https://instagram.com/jimlast  https://twitter.com/jimlast 

In this episode, we dive deeper into Google Performance Max with returning guest Matz Lukmani. If you're a marketer who isn't seeing the expected results from Performance Max, we'll cover some tips to help you turn the tide. We'll discuss how to continue optimizing and improving performance once your campaign is up and running. Plus, Matz will share new features and enhancements on the horizon—and so much more. Stay tuned for more exciting episodes where we'll continue to explore the ever-evolving landscape of digital marketing and uncover strategies to generate exceptional results. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.   About Murtaza (Matz) Lukmani: Matz Lukmani is the EMEA Product Lead, Performance Max and Attribution at Google. Based in London, UK, Matz has been with Google for 7+ years, working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360, and Google Analytics in EMEA (Europe, Middle East, Africa). About Tessa Burg: Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after the acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op's technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.

In this episode of The Better Than Rich Show, Andrew and Mike sit down with Brandon McKee, a seasoned entrepreneur with a background in the fitness industry and a passion for helping business owners understand and grow. Brandon shares his journey from the fitness industry to joining Philip Stutts at Win Big Media as CEO, where he uses data-driven strategies to help businesses scale. He also discusses the importance of understanding your target audience, the power of data, and the need to separate personal feelings from business decisions. Topics Covered: 00:00:00 Focusing in Business 00:01:18 CEO Insights: Data-Driven Decisions & Compensation 00:04:59 Trust & Results: Undefeated System 00:07:50 Role of Reliable Data in Decision-making 00:12:00 Customer-Centric Marketing 00:13:55 Overwhelmed Entrepreneurs: Scaling & Work-life Balance 00:18:10 Advertising Challenges & Knowing Your Audience 00:20:39 Simplifying Financial Services 00:24:32 Positivity & Transparency: Gap in the Game 00:26:33 Measuring Success: Key Performance Indicators 00:32:01 AI Testing & Performance Max Campaigns 00:36:16 Team Alignment: Incentives & Pay 00:37:32 Personal Lives & Locales 00:40:09 Cooking, Cleaning, & Empathy Connect with Brandon: LinkedIn Win Big Media Connect with The Better Than Rich: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BTR Mini-Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/betterthanrichshow/message

Are you ready to take your ad performance to the next level? In this episode of the Leader Generation podcast, we explore Google Performance Max and how it can supercharge your advertising efforts using the power of artificial intelligence. Google expert Matz Lukmani will give an overview of this cutting-edge solution that can help you optimize your ad campaigns like never before. If you're wondering if Google Performance Max is right for you, we'll discuss how businesses of different sizes and industries can use it to deliver exceptional results tailored to specific needs. Matz will also address rumors about Google using extra ad spend on low-performing placements. Plus, the incremental lift that Google Performance Max can bring to your marketing efforts. In this episode, we only scratched the surface of what Google Performance Max can do for your business. Join us for [Part 2], where we'll dive deeper into the features and implementation strategies that will help you harness the power of this AI-driven technology. To discover more on the topic of AI, join Tessa at the Marketing AI Conference (MAICON). She'll join the panel discussion, “Unlocking the Power of AI for Agencies.” Use the code LEADERGEN100 when registering at maicon.ai to receive $100 off.   This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.   About Murtaza (Matz) Lukmani: Matz Lukmani is the EMEA Product Lead, Performance Max & Attribution at Google. Based in London, UK, Matz has been with Google for 7+ years, working on products like Google Analytics 360, Google Ads, Search Ads 360, and Firebase Analytics. He leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA (Europe, Middle East, Africa). About Tessa Burg: Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after the acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op's technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.  

Looking to get more from your Performance Max campaigns? You've come to the right place! On this episode, Digital Gearbox's Head of Client Services Jonny Hyams shares 4 proven and powerful tips to get even more from your campaigns. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppc-burrito/message

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about running multiple Performance Max campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

TikTok Tipps für bessere Ads, Social Ad Creative Framework, Google Performance Max und neue Google Ads Tools

Are you worried your ads are shown to the wrong people?Placement Exclusions are a great way to make sure your ads only show up on the websites and apps you want them to. It can be a great way to improve the performance of your PMax campaigns and make sure they reach your target audience.And in this episode, our Google Ads Specialist, Kavita Singh, is here to help you with this step-by-step guide on how to use Placement Exclusions in your Performance Max campaigns.With Placement Exclusions, you have more control over where your ads show up. This means you can focus on the most significant websites and get better results for your campaigns. Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. Are you a performance marketer with Google Ads experience living in New York?

This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris discuss what to consider before running a performance max campaign in Google Ads.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of Performance Max campaigns.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Matz Lukmani, Product Lead at Google, joins us once again on the Leader Generation podcast. In Part 2, Matz focuses on Performance Max a new goal-based campaign type that allows marketers to access all of their Google Ads inventory from a single campaign. Powered by machine learning, Performance Max helps marketers drive performance based on specified conversion goals. In Part 1, he answered common questions from marketers about Google Analytics 4. Tune in to hear how these tools can help marketers improve overall measurement, strategy, and performance. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op. About Murtaza (Matz) Lukmani: Matz Lukmani (EMEA Product Lead, Performance Max & Attribution) based in London (UK) has been with google for +7 years working on products like Google Analytics 360, Google Ads, Search Ads 360, and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360, and Google Analytics in EMEA. About Tessa Burg: Tessa Burg is the Host of the Leader Generation podcast and Chief Technology Officer at Mod Op, a full-service marketing communications agency focused on using the right methods to help clients capitalize on their opportunities. Originally part of Tenlo, Tessa became part of the Mod Op team in 2022 after Mod Op's acquisition of the company. In her previous role as vice president of technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, she oversees Mod Op's technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.

Measure Better With Google Analytics 4 & Perform Better With Google Performance Max On July 1, 2023, Google Universal Analytics (UA) will stop processing new website data. That's due to the introduction of Google Analytics 4 (GA4), a next-generation analytics tool powered by machine learning. What do marketers need to know about GA4? How does it track data differently? What role does it play in the martech stack? What is Google Performance Max? What's common between Google Analytics 4 and Performance Max?  Matz Lukmani, Product Lead at Google, answers questions about GA4 and Performance Max. He also shares how these tools can help marketers improve overall measurement, strategy, and performance. In Part 1, Matz focuses more on GA4. Listen to Part 2 to hear all about Performance Max. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.   About Murtaza (Matz) Lukmani: Matz Lukmani (EMEA Product Lead, Performance Max & Attribution) based in London (UK) has been with google for +7 years working on products like Google Analytics 360, Google Ads, Search Ads 360, and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360, and Google Analytics in EMEA.

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why leaving final URL expansion on in your Performance Max campaign can lead to more conversions.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain why adding a variety of assets to your Performance Max campaign (such as text, images, videos, etc.) can be extremely valuable.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain how to set your budget for a Performance Max campaign.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about defining your customers in a Performance Max campaign. Should you focus on new customers or returning customers?Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why conversions and ROAS are the most important things to factor into your Performance Max campaign.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about how long you should wait before judging the success of your Performance Max campaign in Google Ads.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain how Performance Max works with search campaigns in Google Ads.Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason walk through which ad assets to use in your Performance Max campaign.Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain the different audience options in Performance Max campaigns.Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Performance Max is Google's newest paid traffic feature. Teach Traffic's Ilana Wechsler delivers ad campaign tips for getting the most out of PMax.

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason discuss the control you have in a Performance Max campaign.Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.To break it down, we're joined by Google Premier Partner Brett Curry.Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.Show LinksOMG CommerceYouTube Ad Examples GuideHow to Create Google Shopping Ads for Your StoreSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain what Performance Max campaigns are and how they affect your Google Ads.Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason talk about what's going on with Performance Max after recent changes in Google Ads.Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

John shares the new audience type he uses to scale Performance Max campaigns, how to analyze audience segments, why YouTube in PMax is the best way to scale your business now, and so much more. Watch the second part of the guide to scaling Performance Max campaigns for eCommerce to learn more about: - Analyzing Audience Segments to Scale PMax Campaigns - Why YouTube is the best campaign for cold traffic expansion - Understanding how Discovery campaigns work and when to use them - Do Gmail Ads work? - How to define and structure your in-market audiences PS: This guide series is from an internal Solutions 8 training. We're sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you've given us. We value you and your growth with Google Ads.

If you're running Performance Max campaigns for eCommerce but your campaigns are not scaling, John is here to help! In this series, he shares why Performance Max works wonders for eCom, and how he uses this knowledge to scale campaigns. In the first part of the guide to scaling Performance Max campaigns for eCommerce, you'll learn: - Why you should start by identifying what isn't working in your PMax campaign - How to discover areas of opportunity to scale your PMax campaigns - The specific campaigns that boost PMax for eCommerce - How YouTube campaigns can help scale PMax campaigns for eCom - Why Discovery campaigns can be good for awareness but bad for eCommerce PS: This guide series is from an internal Solutions 8 training. We're sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you've given us. We value you and your growth with Google Ads.

Google is always changing, so why is the news about Performance Max Campaigns any different? In this episode, Ryan and Jon talk about the massive changes in Google Ads that are coming over the next few weeks. They cover the importance and scale of this particular update and why it matters to you.Listen to the full episode if you want to learn: What advertisers should be thinking about as they switch to Performance Max The results brands can expect from the new campaign type How to prepare for the switch The impact this has on brands moving forward If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.

On this episode, the founder of one of the world's top-ranked Google Ads agencies takes us behind the scenes of Google's Performance Max campaigns and what you should know about them. Get the full show notes here.

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets.  (4:46) How patient should you be before judging the success of your Performance Max campaign?(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns(16:34) Defining your goals - Do you focus on new customers or returning customers?(23:29) What budget should you give your Performance Max campaign?(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max campaign(34:07) How leaving final URL expansion on in your Performance Max campaigns can lead to more conversionsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library 

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Show Notes:We are excited about the results we've seen so far with Performance Max campaigns and the potential it has to tie Google Ads together across the Google Ads ecosystem, so in this episode, we're digging into Performance Max. (4:55) What's going on with Performance Max in Google Ads?(12:08) Performance Max campaigns explained(21:40) How much control do you have in a Performance Max campaign?(24:55) What is an audience in Google Ads Performance Max campaign?(33:34) What ad assets do you use with Performance Max?(37:00) How Performance Max works with search campaignsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/M 

You've probably heard a lot about the amazing results Performance Max can deliver, but who would be the best people in your team to run PMax campaigns?In this episode, Jordan talks about why your Google department may not be the best choice to run your Performance Max campaigns and explains other strategies to run highly profitable Performance Max campaigns.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is made for Facebook marketers. It's similar to the kinds of campaigns that you set up for years on Facebook but you leave it untouched for a longer period of time to let the robot learnPmax is essentially a Facebook CBO campaignFacebook marketers are used to testing campaigns exactly like this.They can target specific intent audiences, or go broad.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler! The title of this podcast is cheeky, considering that Saul's (Head of Google Ads Services at Pilothouse) main message for advertisers considering PMax campaigns is to be cautiously optimistic, while still keeping a firm hand on all the variables. You'll learn: What is a Pmax Campaign? Will PMax Campaigns eat into my existing keyword campaigns Are media buyers out of job with PMax? What to make of Google's Q2 results Work with Pilothouse Google ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Smart Shopping and Local campaigns are upgrading to Performance Max campaigns this year, and if you're just starting your PMax journey, Kasim, Regina, Efe, Onkar, and Usama are here to spare you from failure! In this episode, they share the reasons why their Performance Max campaigns failed in the past, so you won't have to make the same mistakes they did. Watch this video to learn: Why Performance Max for lead generation is difficult and how it can succeed How SEO and proper keyword research can make a huge difference in optimizing PMax The factors to consider when estimating how many asset groups your budget can support Google doesn't only optimize for conversions so you need to check your listing groups frequently What you can do if you have a product that's monopolizing spend The tools you can use to optimize your PMax campaign Why you should focus on your ad copy 00:00 Why Performance Max Fails 01:45 Performance Max for lead generation is super dangerous 05:18 The battle against bot traffic in PMax for lead generation 11:05 Not having enough budget for your asset groups can lead to failure 13:00 Factors to consider the "enough" budget is for your asset groups 18:45 Check your listing groups frequently 21:20 What to do if you have a product that's monopolizing spend 26:59 Your PMax campaign failed because you're resetting learning 29:59 Tracking user behavior and the efficacy of your funnel 34:13 Optimize your above the fold content to match your value proposition 38:00 The rookie mistake we made in the early days of running PMax 40:03 Pretty soon, Performance Max will be your only option Related Videos:

1. TikTok Launches Free Marketing Education Series For SMBs - TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximizing their success on the platform. Called ‘Follow Me', the new, free education program will include a range of expert tips and insights to help refine and improve your TikTok marketing approach. The six-week, email-based series will provide an overview of key best practice notes, including how to set up a free Business Account, how to use TikTok's Creative Center for content inspiration, and explainers on TikTok's Ads Manager and other promotion features.You can sign up for TikTok's ‘Follow Me' course here.2. Pinterest Doubles Down On Shopping - This week Pinterest introduced three new merchant features to help retailers promote their stores.  Product Tagging on Pins - allows businesses to make their pins shoppable so that customers can click and buy directly from the app. In early experiments, Pinterest found that product Pins labeled in scenes had a 70% higher intent than isolated product photo Pins. Video in Catalog - Video ads allow merchants to show additional angles of their products to further drive conversions. In early studies, compared to static images, video ad formats raised click-through-rate by 158 percent, decreased cost-per-click by 42 percent, and increased cost-per-acquisition by 58 percent. Shop Tab on Business Profiles - In order to make it simple for customers to identify and view shoppable products, merchants will be able to prominently display a Shop button on their business profiles. About 30% of the first credited sales made by merchants in early tests came through the Shop tab. 3. Google Ads Relocated Diagnostic Insights To Overview Page - Google Ads has moved the diagnostic insights which was launched in April 2022, to the Insights and Overview page of the ad console. Diagnostic insights help you identify common reasons why your campaign may not be serving or getting conversions. Google announced this saying the reason they added this was because "it can be difficult to identify and troubleshoot these issues in a timely fashion."The diagnostic insights will indicate when a campaign's ads aren't running because, among other diagnostic checks, all ad groups are paused, an account has been suspended, or the Ad Strength is too low. In addition, they can automatically identify issues that range from ad policy, billing, budget, bids, and more.4. Google Adds Feature To Exclude Locations In Performance Max Campaigns - “In campaign settings under “Location options,” advertisers will now find the ability to target based on physical “Presence” or “Presence or interest”. For Performance Max campaigns for online sales with a product feed, we'll also be adding advanced location exclusions for “Presence” or “Presence or interest” similar to what is available in Smart Shopping campaigns today,” a Google representative tweeted.Hopefully this feature will help removing all of the junk traffic we're seeing when we are running Performance Max Campaigns.5. Microsoft Launches Auto-Updates For Shopping Campaigns - Two new updates for Microsoft Shopping Campaigns to help you deliver better customer experience and increase your sales. They are: Automatic item update - Microsoft Merchant Center will crawl advertisers' websites, gathering price and availability data for the products offered. If a price change or availability issue is detected (e.g., if an item is out of stock), the product information will be updated in your ads. You can opt-out of auto-updates by navigating to the Automatic Updates tab under Settings in your Merchant Center account. Keep in mind that if your products are not up to date, your ads may be disapproved. Automated coupons through Merchant Promotions - This is attractive for online stores looking to expand their reach and capture new customers. Because it will allow advertisers to promote products directly from the Microsoft Shopping Campaigns inventory with special offer tags. The tags will appear at the bottom of the product listing and will display a “special offer” link. Microsoft will use crawled data gathered directly from the advertisers' website to automatically create the Merchant Promotions. Microsoft says the automated coupons will only apply to store-wide promotions, not individual products.However, you should be aware of automatic features and ensure that the correct information is being captured and relayed to potential buyers.You can read the announcement from Microsoft here. For more detailed information, check out the Automatic item update help page and the Merchant Promotions help page.6. Google Merchant Center Adds Auto-Tagging For All Free Listings Across All Of Google - You can now use auto-tagging to view conversions for all free listings and free local listings experiences on Google. Previously, auto-tagging was only available for listings in the Shopping tab. What is auto-tagging and how does it work? When a searcher clicks on your free product listing and free local product listing in Google Search, then auto-tagging adds a parameter called “result id” to the URL. For example, if someone clicks on your free listing for www.example.com, the final URL will look like www.example.com/?srsltid=123xyz. The result id is created at the time of an impression. In the future, if the same user clicks the same free listing or free local listing again, the same result id will be used. That is then tracked through to your analytics tools for deeper analytical purposes, including tracking conversions and purchases.P.S: Auto-tagging is not turned on by default and has to be enabled at the Merchant Center account by an admin.7. Google Updates Requirements For Course Structured Data - Google revised the requirements for appearing in the Course rich results using structured data. To be qualified for the Course Rich result, you must add three courses. Previously, this requirement was not explicitly specified. If the requirements are not met, you might not be eligible for the rich result.Students may find the courses they're looking for in the rich results produced about by educational course search queries as long as you adhere to the Google Search Central structured data guidelines and requirements for the Course structured data, and everyone wins.8. Google Search Console Insights Now Supports Google Analytics 4 - Search Console Insights gives you a comprehensive insight of how people find your content online by combining data from Search Console and Google Analytics. It helps you answer these types of questions: What are your best performing pieces of content?  How are your new pieces of content performing?  How do people discover your content across the web?  What people search for on Google before they visit your content?  Which article refers users to your website and content? However, up until now, Search Console did not support GA-4. This was a challenge since Google will stop supporting GA-3 next year. 9. Google Launches A Landing Page With A Timeline Of Major Ranking Updates - Want to stay on top of all the major Ranking updates that Google considers important for Website owners? Well now you can through the recent major algorithm page at https://developers.google.com/search/updates/ranking.The new page contains updates that Google has confirmed since January 2020, listed in chronological order.

This week is all about Google Performance Max Campaigns. In this episode, the digital marketing team talks about audience-only targeting and the ease of Google Performance Max Campaigns. Follow along for tips and tricks to this ad style!

After running 50+ Performance Max Campaigns and not having a single client campaign that didn't at least keep pace with, or improve, their previous account performance— we've built the Performance Max Standard Operating Procedure. And Kasim is sharing it with all of you! While there is no “golden rule” with Performance Max, there are some best practices that are important to know. The Performance Max SOP was created from the consolidated best practices of our Google Ads strategists and specialists. The SOP includes how we build asset groups, the recommended PMax campaign settings, and the steps to take after analyzing your ROAS and budget goals. While not everything in the PMax SOP might be applicable to you and your business, we hope this could still shed some light and help you along your Google Ads journey. 0:00 The Performance Max Standard Operating Procedure 1:56 How to build your asset groups 5:19 Always turn final URL expansion on 6:18 Start with Maximize Conversion Value without tROAS 7:52 Include all your products 8:45 Sit back and let Performance Max learn, don't touch it! 11:37 How to estimate the money you'll spend on your PMax campaign 13:02 Not meeting your ROAS goals? Here's what to do 14:45 Meeting your ROAS goals but not your budget? 17:54 Meeting your ROAS and budget? Yey! But now what? 20:02 How you should increase your budget Get your FREE copy of the Performance Max Standard Operating Procedure here: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2xlNkRoZ05oREpLOHhxQlZtU0RfSWFjZVRkQXxBQ3Jtc0tuSnFJM1ZRUmNrSHIwdGM5T29vRGJWejdvY1JtdDk2SXA5VURnWDB4aDQ3aGlxZUYtLUxwaFNKWGJ1N2l4NUlWWllldW41aWI2U0hhcXRDbi1XS0Z5cXRIcFpnV3dpcDFLTGNfZnRVcmI0SkIxa0NnQQ&q=https%3A%2F%2Fsol8.com%2Fpmax-sop&v=1I-DYGB9E_c (https://sol8.com/pmax-sop) Related Videos: ✋ Less Is More: Why You Should STOP Touching Your Google Ads Account: https://www.youtube.com/watch?v=UXwdfGOnIeo&t=0s (https://youtu.be/UXwdfGOnIeo)

Kasim battles it out with our Google Ads strategists on what's better: running one Performance Max campaign with multiple asset groups or running multiple Performance Max campaigns. In this video, you'll learn when you should run one or multiple Performance Max campaigns, the pros and cons of each, how to fix the remarketing issues in PMax, and so much more! Related Videos:

Today we're going to talk more about google ads.If you run Google Search ads and want to lower your costs and increase conversions, then this episode is for you.As you probably know, Google ads promote the use of smart bidding strategies for search ads.These automated bidding campaigns target specific goals such as:maximize conversionsmaximize conversion valuetargeted cost per action / lead (CPA)targeted return on ad spend (ROAS)We are normally not the biggest fans of smart bidding campaigns because they don't work for all campaigns despite how brilliant Google claims their AI is.But we've been testing these Performance Max Campaigns on several client accounts for the last 30 days and so far we like what we're seeing.Let's dive in and see what might be perfect for your service company and expand your online advertising to include text, display, and video ads.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

New content alert! Because you asked for more of our amazing Google Ads strategists, here they are with their own talk show, "PPC Talks!" Hear the best Google Ads strategists in the world share the most effective marketing strategies, tips, tricks, and guides to help you reach your business goals. In the first episode of PPC Talks, Efe and Usama talk about what you need to know when running Google Ads Performance Max campaigns. This includes what PMax, their approach and SOPs, the supplementary campaigns to run for effective PMax campaigns, and so much more. 00:00 PPC Talks about Performance Max campaigns 01:23 What is Google Ads Performance Max and how did it change the advertising game? 03:46 The best practices in setting up a Google Ads Performance Max campaign 08:20 How PMax behaves on its own and with other campaigns 12:31 PMax features were hoping for in future updates 15:09 Is PMax the end of Google Ads agencies?

Here's the replay from this week's Live Q&A Session? You can catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week!

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-advertising-services/An advertisers revenue increased by 95% after using a performance max campaign. If you want results like this, stick around and listen to our episode to learn how to best benefit from a performance max campaign.Increased ROAS by 40%, a 90% increase in revenue.That was one advertiser after using Performance Max Campaigns. To see how to get results like this, stick around. Listen until the end where we share ideas for the best Performance Max Campaign strategies for small businesses. Let's go ahead and dive in!// LYFE Marketing➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

If you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you. In this episode, Jordan talks about Google's Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is an absolute game-changer and the future of advertising.Performance Max separates strategic marketers from tacticians.In Performance Max campaigns, you'll get five headlines, five descriptions, and the ability to put in 15 images and videos. You can put in any video that is on YouTube even without access to the page.If you do not use the 5 videos allotment, Google will make videos for you which is not recommended. You can upload your customer list and select the option that you don't want to target your existing customers. Customers now need about 500 touchpoints.Google knows so much about people because of its data points.Create an asset group and tie it to an audience group.You can also create custom audiences in the background of people who have search intent for certain search terms.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODE: upgrowth15trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

This is a portion of Paid Search Podcast episode 305 titled "Performance Max Campaigns in Google Ads". In this clip, Jason and Chris discuss what they like about performance max including the ease of set up, ability to edit creative assets, and lower CPC.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 305 titled "Performance Max Campaigns in Google Ads". In this clip, Chris and Jason define what performance max is and does according to Google support.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns starting with what exactly they are, what we like about them, what we don't like about them, and how we think they'll be most effective.  (8:03) What is performance max?(15:43) What we like about performance max(30:40) What we don't like about performance max(40:17) When we would use performance maxWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcastFirst 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNy

If your line of day to day work involves Google Ads, you've probably heard of Performance Max campaigns. Performance Max campaigns are Google's latest move into fully automated campaign types, allowing (in theory!) advertisers to set up quickly and start generating results. In this episode I talk to Chris from our PPC team to give you the lowdown on what they are all about, how to get started and a view on what we've seen from our initial testing.

In this episode, you will learn how to create a Google AdsPerformance Max campaign.Check out everything you need to know, and how to get started to use it for your products in your Shopify store. Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

On the latest episode of Marketing O'Talk, Greg and Shep are joined by PPC experts Menachem Ani and Chris Ridley to share the insights you need to maxter Performance Max campaigns in Google Ads. Learn what Performance Max campaigns are, where they can run, and the assets you can use to set them up. Plus, what you need to know before shopping and local campaigns “upgrade” to Performance Max this year and how to gauge success with minimal data.

Google says this new ad format, Performance Max Campaigns, will help you drive better results across all of your ad channels. This new product offers campaigns that will become part of the next generation in shopping. They help you achieve your goals in 4 main ways . . . listen to this episode to find out exactly how Performance Max Campaigns work.

Google's new Performance Max Campaigns is here, but what is it exactly? Becky and Michael explain the new Google Ads campaign type and break down its advantages and disadvantages... Read 'What Are Performance Max Campaigns': https://digitalgearbox.co.uk/insights/performance-max-campaigns/ For all your Google Ads and PPC needs visit digitalgearbox.co.uk Please SUBSCRIBE to The PPC Burrito Podcast on the platform you're listening on

Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business?   In today's episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google's Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What's the difference between Performance Max and Discovery campaigns?   Listen in as John answers all these questions and more.    IN THIS EPISODE YOU'LL LEARN: Why the binary nature of ecommerce makes it work better with Performance Max Which campaign you need for an ultra-niche business Why you have to choose between Performance Max and Smart Shopping How Performance Max takes what's working and amplifies it    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Create a Performance Max Campaign (Google Help) DM @kasimaslam on Twitter with your feedback on today's episode.    OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

1. New Tools In Facebook Group - During this week's Facebook Communities Summit, Facebook introduced new features to help group admins build the community they want, strengthen group culture and manage and sustain their communities. The most notable features are: Customizing the colors, post backgrounds, and fonts that display in groups, along with the emojis members can use to react to content. Using feature sets to select preset collections of post formats, badges, admin tools, and more that can be turned on for their group with one click, so that communities can engage in the ways they want. Suggesting preferred formats for members to use when they post in their group. This will appear in a new posting button that stays with members as they browse the group, eliminating the need to scroll back to the top when they're ready to post. Creating a unique greeting message and sharing group rules that new members will automatically receive when they join a group, so they can develop a sense of belonging sooner. Members will also soon be able to give community awards, like Insightful, Uplifting, or Fun, to content that they find valuable. Connecting in real-time by using Community Chats in both Facebook and Messenger, as well as creating recurring events when group members want to get together more regularly, either virtually or in person. Admins can pin announcements and choose the order in which they show up in a new Featured section at the top of groups, to ensure their community sees the most important details first. Creating community fundraisers to raise money for group projects, to offset the costs of running the group, or to enable members to show their appreciation for their admins and moderators. Selling merchandise they've created through a shop in their group, enabling members to show their support and deepen their sense of community. Creating paid subgroups that members can subscribe to for a fee to gain exclusive access to more content, experiences like coaching or networking, or deeper conversations. 2. Instagram Rolls Out “Add Yours” Sticker for Stories - Instagram is once again following the lead of TikTok with a new feature and has launched a new ‘Add Yours' sticker for Stories, which enables users to prompt others to respond to their Stories content, in order to create more engaging reply threads to Stories posts.When users respond, they're added to the profile bubble listing on the sticker, which, when tapped, enables users to go through all the other responses to the thread, building a response chain within Stories that can help prompt more engagement.3. Instagram Launches Live-Stream Shopping Events for the Holidays Plus More - Instagram is diving deeper into live-stream commerce with the launch of a new series of shopping-based broadcasts heading into the holidays, which will also incorporate exclusive product launches and influencer recommendations to help maximize interest. “On Fridays in November, (November 5, 12, 19) lookout for the #BuyBlack Live Shopping series to discover brands from talented Black creators. From December 5 – 15, we're hosting a Holiday Pop-Up Shop LIVE series. Picture the magic and charm of a holiday market, but from the comfort of your couch.”Instagram's also launching new Gift Guides by price category on the Shop tab, which will highlight ideas in variable price ranges (up to $250), while it'll also share new tips from the Instagram Shop team on key seasonal trends and recommendations. The new features will be accessible by tapping  “Holiday Picks” on the Shop tab in the app.And finally, Instagram's also looking to help retailers maximize their holiday sales by offering 20% off a users' first purchase in the app, as well as free shipping on eligible purchases.4. Pinterest Introduces Live Shopping Feature - Carving out its share of the shoppable Livestream market, Pinterest on Friday introduced Pinterest TV, a series of live, shoppable episodes featuring content creators. Each Friday, the social media platform will facilitate exclusive, live product drops from the likes of Allbirds, Crown Affair, and Outdoor Voices.Starting Monday, Pinterest will release new episodes every weekday at 6 p.m. EDT, with each day focused on a different category, and will record them for users to watch on-demand via iOS and Android. The social network is also setting up a virtual studio where Pinterest producers work with content creators on program development, according to the announcement.Pinterest TV creators can tag products for viewers to buy, as well as access other tools, including a product drawer with prices and product details, product drops, and brand collaborations, and a module to offer limited-time discounts. They can also show how many items are left during the show, per the announcement.5. Microsoft Advertising Rolls Out Smart Shopping Campaigns - Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative and strategic endeavors and these features and updates enforce that concept.“In this time of market uncertainties and competition, creating engaging online shopping experiences that can be effectively scaled and optimized is of utmost importance, especially for small business owners,” said Kevin Salat in an announcement today. Smart Shopping campaigns allow advertisers to use Microsoft's automation tools to optimize their shopping campaigns to target customers who are more likely to convert at higher revenue values. These campaigns are “a combination of traditional shopping campaigns, automated bidding, Universal Event Tracking (UET), and remarketing. With these powerful automation tools enabled for Smart Shopping, you can help serve the right ad to the right user at the right time to boost conversion rates and reduce your costs,” said Salat.Other big additions for this month are: Automated Universal Event Tracking (UET) setup with Google Tag Manager. Expanded targeting. The Microsoft Audience Network is expanding its footprint to 18 new markets, available to all customers in mid-November. CPC and CPM pricing. On the Microsoft Audience Network, you can now choose between CPC or CPM Pricing, so you can select the right pricing model for each campaign. 6. “Google My Business” Is Now “Google Business Profile” - Google is renaming Google My Business to Google Business Profile, as it moves efforts to bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps and those respective apps.Google Business Profile will be the new name going forward for Google My Business. Google said the reason for the new name is to “keep things simple” and sometime in 2022, Google will retire the Google My Business app completely.Google is encouraging businesses to manage their single listings directly on Google Search or Google Maps, either via the web interface or mobile apps.If you manage multiple locations for your business and/or you are a local SEO that manages a number of businesses, you will still continue to use an interface like Google My Business, renamed to Business Profile Manager going forward.Google also announced some new features with this announcement. The new features include: Claim and verify your Google Business Profile directly in Google Search and Google Maps Call History is officially launching in US and Canada (more details here) Messaging can be done directly from Google Search (more details here) Message read receipts can be controlled in Google Search and Maps 7. Google Page Experience Algorithm Update Coming to Desktop in February 2022 - Google will begin rolling out the page experience ranking update to desktop search results starting in February 2022. Google said the rollout will finish rolling out by the end of March 2022. This update will include all the current signals of the mobile version of the page experience update, outside of the page needing to be mobile-friendly.Which factors is will be included in this desktop version? Google said all of them with the exception of the mobile-friendliness requirement, which is kind of obvious. So be mindful of LCP, CLS, FID, HTTPS Security, and the Absence of intrusive interstitials While I do not believe this page experience update will be a significant update where you will see tons of sites see their rankings drastically change, those working towards improving their page experience have been primarily focused on their mobile pages. Now, that you have your mobile pages ready for this update, you can shift focus towards your desktop pages.8. Tag Assistant Conversion Support In Google Ads - Google also introduced Tag Assistant, a tool that can help you diagnose issues with your conversion actions, such as unverified conversion actions, inactive tags, or no recent conversions. Additionally, the Tag Assistant shows which conversion actions are being properly measured in real-time.The Tag Assistant can help advertisers troubleshoot unverified or inactive conversion actions, which can help them more accurately record conversions.You can access the Tag Assistant debug mode here.9. Conversion Goals Group in Google Ads - Google Ads is introducing conversion goals, which group conversion actions into categories based on conversion type and can be used to optimize bidding at the account or campaign level, the company announced on November 1.So now there are three types of conversion goals: Standard goals — Conversion actions added by the advertiser, which are then automatically grouped into conversion goals based on their conversion category type (e.g., “Purchases,” “Contacts” or “Submit lead forms”). Account-default goals — The standard conversion goals (above) that you have designated as your account default. When you create a new campaign, all account-default goals in your account are selected for optimization by default. Custom goals — Goals that advertisers can create and add any combination of primary (used for bidding) and secondary conversion (not used for bidding) actions. “For example, let's say you're an online clothing retailer. Going forward, you can set a purchase as your account-default goal so that all of your campaigns can optimize for that outcome,” Google said in the announcement, “Within this purchase goal, you'll also be able to define which specific conversion actions, such as ‘completed sale', should be used for bidding.” Advertisers can decide which individual conversion actions are used for bidding optimization when the goal it belongs to is used for bidding.Advertisers will begin seeing their conversion actions grouped by these new conversion goals when they create new campaigns over the coming weeks. Existing conversion, conversion optimization, and bidding settings will not be changed.10. Performance Max Campaigns in Google Ads is Available To All Advertisers - Performance Max campaigns are a new way to buy Google ads across YouTube, Display, Search, Discover, Gmail, and Maps from a single campaign. Per Google, they complement your keyword-based Search campaigns to help you grow performance across Google's full range of advertising channels and inventory.Performance Max campaigns rolled out to all advertisers around the world starting November 2nd. They will also become the next generation of Smart Shopping and Local campaigns, which will both upgrade to Performance Max next year.