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JR Butler, CEO of The Shift Group. J.R. opens about his own journey, moving from a career in tech to starting an organization dedicated to helping athletes and military veterans find their place in the corporate world. He talks honestly about the ups and downs of changing careers, highlighting the importance of resilience, being open to learning, and having a growth mindset. J.R. also shares why it's so important to match your personal values with your career goals, and he shines a light on the unique strengths that athletes and veterans bring to the table. This episode is packed with helpful insights for anyone figuring out their next career move, especially when it comes to overcoming challenges and focusing on personal growth. Click here to connect with JR on LinkedIn Click here to learn more about The Shift group
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JR had a dream to help Veterans and Athletes earn top paying jobs in the tech field, so he built a company. From scratch. His organization has helped 100s of people change their lives by being able to join the booming tech industry, leveraging their skillsets that they developed earlier in life. This episode is a masterclass in learning how to take your skillset, and monetizing it to help add value in the marketplace."We WON an AWARD!! Top 20 Side Hustle Podcasts! Check us out here! https://podcast.feedspot.com/side_hustle_podcasts/Get the FREE Real Estate Investing Course: https://masterpassiveincome.com/freecoursesuYoutube: https://YouTube.com/iamrogerwesley// WHAT TO WATCH NEXTStart a Podcast: https://youtu.be/YdKKwSSOnJAMake Money Online: https://youtu.be/WDkRHg3uxR0Flea Market Flipper: https://youtu.be/MYEoeQPT-5E//BEST BUSINESS COURSES I RECOMMENDStart an Online Business: https://successfullyunemployed.co/p24Start a podcast: https://successfullyunemployed.co/podcourseMake money on Etsy: https://successfullyunemployed.co/goldcityCreate a Facebook Ads Agency: https://successfullyunemployed.co/laptopempiresMake $ from nothing as a Flea Market Flipper: https://successfullyunemployed.co/fleamarketflipperLearn how to invest in land: https://successfullyunemployed.co/retipsterLearn more about Dustin and find resources to build an automatic real estate investing business:https://masterpassiveincome.com/NOTE: This description may contains affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
WELCOME BACK TO GAMETIME! I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features JR Butler, CEO & Founder, Shift Group - that focuses on bridging the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Their mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals. I'm proud to count as JR friend, a fellow member of The Post, AND a member of the 2025 #LeadershipAthlete Draft Class. And, I'm grateful and to share his knowledge, insights, and wisdom with you through this episode. Tuning-in will be a lot like dropping into the Lockeroom of a Head Coach who keeps it real and delivers the heat. You've been warned! You'll hear how this passionate, authentic leader elevated his own game and evolved himself from being a championship seller to the self-aware entrepreneur JR is today. You'll be informed, inspired, and entertained - especially when you hear about JR's playlist. Don't miss our conversation which also covers: 1) Why he created Shift Group when he had been a championship level salesperson 2) Why sales and sports analogies go hand in hand 3) Why Athletes and Veterans have a propensity to work in - and succeed in - sales 4) The increasingly rare combination of intangible characteristics that Athletes and Veterans share 5) Why you can't trade AI for patience in sales 6) Authenticity as your superpower 7) Hard truth about career choices 8) An innovative approach to resumes And more! We hope you enjoy this episode, and we look forward to hearing your feedback! LEADERSHIP IS A SPORT & IT'S GAMETIME.
Send us a textIn this inspiring episode of The Matt Brown Show, Matt sits down with JR Butler, the founder and CEO of Shift Group. From hockey rinks in Boston to the boardrooms of North America, JR shares his personal journey of transitioning from being a professional athlete to creating a company that bridges the gap for retiring athletes and military veterans entering the business world.Shift Group isn't just a platform—it's a movement. With its unique blend of self-discovery, micro-learning, and coaching, JR's company transforms individuals into highly competitive, resilient, and coachable professionals that organizations can't wait to hire.Matt and JR dive into everything from the parallels between sports and business, the process of rediscovering your identity after life-changing transitions, to the importance of perseverance in building a successful career and company. They also explore Shift Group's innovative tech-driven recruiting platform and its mission to create lasting impact on a global scale. Support the show
In this episode of the Spartan Leadership Podcast, I'm joined by JR Butler, a former college hockey player who took the grit he learned on the ice and built a powerhouse career in tech. From leading teams to scaling companies, JR has proven that athletes and veterans bring something rare to the business world. Now, as the CEO of Shift Group, he's helping other former athletes and vets find their place as high-impact leaders in business.We dive into what makes athletes and veterans a cut above in leadership roles, why they're primed to thrive in high-stakes environments, and how JR is bridging the gap between the field and the boardroom. If you're ready to learn what it really takes to dominate in business—from resilience to drive and the hunger to win—this one's for you.Listen in for JR's journey and why athletes and veterans are ready-made for leadership.Josh Kosnick: linktr.ee/joshkosnickJR Butler: https://www.linkedin.com/in/jrbutler/Shift Group: https://shiftgroup.io/about-us/CONNECT WITH ME HERE:FacebookInstagramLinkedInTwitterTikTokYouTube SUBSCRIBE TO THE PODCAST HERE:Apple PodcastsSpotifyYouTube
Send us a textWhat if surviving 22 brushes with death could completely change your outlook on life? Join us as we sit down with JR Butler, the remarkable founder and CEO of Shift Group, who opens up about his unimaginable experience of facing death 22 times in just 11 days. This life-altering ordeal has profoundly influenced his perspective as both a father and leader. We explore Jared's deep ties to the hockey world, his connections with Joey Dacord of the Seattle Kraken, and how sports lessons have seamlessly translated into his business endeavors. This conversation is rich with insights on gratitude, resilience, and the enduring impact of mentorship.Reflecting on pivotal family moments, we share how these experiences have shaped our accountability, humility, and work ethic values. With personal anecdotes from his upbringing in a hockey-loving household, influenced by a Hall of Fame high school hockey coach's father, we discuss life lessons that have carved out JR's path today. You'll hear about my bittersweet journey of parenthood, sending my son off to college, and realizing that every loss is a lesson waiting to be learned. These stories underscore the importance of remaining grounded and resilient, no matter how high you soar professionally.Health is wealth, and we tackle this truth head-on by recounting personal health scares that could have been fatal if ignored. Listening to one's body and the importance of self-advocacy in medical matters cannot be overstated. We challenge the illusion of work-life balance, proposing instead a model of work-life integration, where being truly present in each moment takes precedence. This episode is a heartfelt invitation to prioritize your health, remain resilient, and fully engage in life—because nothing is more valuable than being there for your family and yourself.Please don't forget to leave us a review wherever you consume your podcasts! Please help us get more dads to listen weekly and become the ultimate leader of their homes!
Calling all sports fans — you guys are going to love this one!In this episode, Sam interviews JR Butler, founder and CEO of Shift Group, which focuses on bridging the gap for military veterans & former athletes as they enter into the corporate world. Throughout the conversation, JR emphasizes the importance of resilience, coachability, and teamwork in recruitment — and the fact that a 4.0 GPA can't speak to the true abilities of a candidate. Some of the innate values of those with athletic and military backgrounds make them highly trainable (and great team players!) — and JR shares how Shift Group trains and prepares them for success in sales roles and beyond.Ultimately, the conversation highlights the significance of a team-first mindset and the long-term benefits of investing in early-career talent — and thinking outside the corporate box in doing so. In short: GO TEAM!Chapters:00:00 - Podcast intro03:13 - JR Butler: Bridging the gap between athletes, veterans, and business08:24 - How Shift Group tapped into a unique recruiting niche13:02 - How soft skills reveal high-potential candidates20:30 - The power of preparation: Coaching candidates to success25:14 - JR Butler's winning tactics for business development31:22 - Departing words: How to recruit for success Explore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co
Merchants of Change is back this week with former Major League Baseball player Shane Peterson!!JR Butler & Shane talk about his transition out of baseball, finding a new passion in, and the skills from sports that have allowed him to find success in his new career as a sales professional!9:30 Skills that Translate from Pro Baseball to Sales18:49 Advice to Seniors/Retiring Athletes23:16 Why I Love Sales & Being Dialed In----------------------Connect with us on social @shiftathlete on all platforms! Learn more about Shift Group at shiftgroup.ioToday's guest: https://www.linkedin.com/in/shaneapeterson/To our Athletes & Veterans: We will find you a career that you love, over prepare you for success, and connect you with great companies where you will grow, learn, and earn consistently.To our Hiring Partners: We will help you find the best candidates in the world that will outwork, outlearn, and outperform your highest expectations. We will work closely with you to match our candidates to your leadership style, your culture, and your expectations for performance.
Today's guest has had an incredible journey over his career, going from playing college hockey to becoming the CRO of Pillir. JR Butler is the CEO and founder of Shift Group, which helps transition elite athletes and veterans to become dialed in as sales professionals. JR joins Host Matt Benelli for a deep dive into the continuous nature of training and development, why leaders need to really understand what motivates their team members, and the importance of authenticity in leadership.Takeaways:Far from being a one-time event, training and development in sales must be continuous in order to build a culture of ongoing learning and growth to stay competitive.Mindset is foundational for training and coaching, linking success directly to an individual's ability to adapt, learn, and be resilient. Leaders are encouraged to cultivate a growth mindset within their teams, focusing on imagination, determination, and self-confidence.Good leaders get to know their people deeply – their backgrounds, aspirations, and motivations. This understanding allows for tailored guidance and support that is most conducive to an individual's professional growth and success.Embrace authentic leadership. Authenticity in curiosity, empathy, and compassion are critical for effective leadership. Being genuinely interested in and caring for your team members can significantly impact their engagement and performance.Remote work can be a double-edged sword for both leaders and employees. While remote work has become more prevalent, early career individuals particularly benefit from in-person experiences and mentoring.For early career hires, resiliency, competitiveness, and coachability are key attributes to look for. These qualities often signify a candidate's potential for success and adaptability in sales roles.Leaders should embody the behaviors and practices they wish to see in their teams. This includes being present, both physically and in their commitment to the team's development and success.Quote of the Show:“Pressure is a Privilege” - JR ButlerLinks:LinkedIn: https://www.linkedin.com/in/jrbutler/ Shift Group Website: https://www.shiftgroup.io/ Shoutouts:Jamie SheperdJim McInernyMark ThurmanWays to Tune In:Spotify: https://open.spotify.com/show/0Yb1wPzUxyrfR0Dx35ym1A Apple Podcasts: https://podcasts.apple.com/us/podcast/coach2scale-how-modern-leaders-build-a-coaching-culture/id1699901434 Amazon Music: https://music.amazon.com/podcasts/fd188af6-7c17-4b2e-a0b2-196ecd6fdf77 Podchaser: https://www.podchaser.com/podcasts/coach2scale-how-modern-leaders-5419703 YouTube: https://www.youtube.com/@Coach2Scale CoachEm™ is the first Coaching Execution Platform that integrates deep learning technology to proactively analyze patterns, highlight the "why" behind the data with root causes, and identify the actions that will ultimately improve business results going forward. These practical coaching recommendations for managers will help their teams drive more deals, bigger deals, faster deals and loyal customers. Built with decades of go-to-market experience, world-renowned data scientists and advanced causal AI/ML technology, CoachEm™ leverages your existing tech stack to increase rep productivity, increase retention, and replicate best practices across your team.Learn more at coachem.io
JR Butler joins us on the Surf and Sales podcast and shares all the challenges someone faces when transitioning to sales. Understanding the transition involves both the internal and external. Richard Harris Scott Leese Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!
In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan delve into the essential characteristics of successful hiring companies, joined by J.R. Butler, founder of the Shift Group. Together, they explore the key elements that make a company excel in recruiting, developing, and retaining top talent, particularly athletes and veterans transitioning into sales roles.KEY TAKEAWAYS[00:00:49] Characteristics of A-Players: A-Players are hungry to learn, self-starters with a no-victim mentality, and persistent learners from their mistakes.[00:01:23] Key Considerations for Hiring Companies: Sell the opportunity and potential outcomes. Foster a culture of excellence, growth, and development. Establish clearly defined goals to drive performance.[00:02:30] Culture Beyond Surface: True culture goes beyond superficial elements like themed Zoom days. It's about what people do when nobody's looking, emphasizing structure, practice, and rewarding the right behaviors.[00:05:08] Intimate Leadership: Leaders must understand the nuances of individuals, whether athletes or military veterans, to guide their growth effectively.[00:06:44] Work Preferences of Athletes and Veterans: Consider the unique situations of career transitioners, and understand their willingness to relocate or work remotely.[00:08:35] The Art of Selling the Opportunity: Companies should be adept at not only selling the job but also articulating why the candidate should choose them over other opportunities.HIGHLIGHT QUOTES[00:01:08] "As a hiring company, you need to sell the opportunity and the potential outcome. But you also have to have a culture of excellence, growth, and development."[00:02:09] "Culture is what people do when nobody's looking. To create a culture where people do the right things, you've got to have that type of structure where they can practice and are rewarded for practice."[00:07:34] "Why would somebody want to work for this company? Why would somebody want to work for you? It's a really good exercise. So important."Listen to the full episode with JR Butler through this link:https://revenue-builders.simplecast.com/episodes/assembling-a-top-sales-team-with-jr-butler/Check out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/
JR Butler is the CEO & Founder of the Shift Group and our interview covers a range of topics including the balance between talent and coaching, personal drivers of success, and practical leadership strategies. It also touches on the transferability of skills from sports to sales and highlights the importance of effective coaching and continuous improvement. Throughout the conversation, JR's personal anecdotes and insights offer valuable insights for listeners pursuing a successful career in sales or sales management. #salesconsultantpodcast #sales #salesmanagement #coaching #salescoach #salescareer #saleseffectiveness #hockey #salesskills #roleplaying #practicing #talentdevelopment #entrepreneurshipTime Stamps:[2:10] - JR's reaction to Bill Belicheck being released from the New England Patriots as their Head Coach (we recorded the same day the news broke).[3:45] - Is it the Player or is it the Coach? Is it the rep's individual talent or is it the environmental conditions that manager's create that makes winning teams? JR gives us his perspective.[8:10] - JR opens up about what has driven him to be successful. He gets real with us on this one and shares some inspiring stories. [14:40] - JR explains his quote, “athletes have the right balance of humility and confidence”.[17:00] - How to avoid complacency.[19:56] - We discuss how sports is or is not uniquely qualified in its ability to facilitate a transfer of useful skills/attributes to a profession in sales.[23:30] - Operationalizing an emphasis on “practicing” in a sales environment the way we do in sports.[27:40] - Why it's easier for JR to coach teenage hockey players than adult sales professionals.[32:30] - Having difficult coaching conversations with low performing reps.[34:00] - Derrick puts JR through a rapidfire challenge where JR has to come up with his best sales analogy based on a variety of hockey concepts.[39:00] - Why “coachability” is so sought after when at the same time we all know there is a massive opportunity for managers to do more/better coaching with their teams.43:30] - JR takes us through the inflection point in his life where he decided to go all in on building The Shift Group. Connect with JR:JR's LinkedIn page - https://www.linkedin.com/in/jrbutler/Shift Group website - https://www.shiftgroup.ioConnect with Derrick:Connect with Derrick on LinkedIn - https://www.linkedin.com/in/derrickis3linksales/These interviews are also available on Derrick's YouTube page - https://www.youtube.com/channel/UCFfMnGtGWVrzO3BorCimojw
Carey spoke with JR Butler, a former college hockey player, CRO, and the Founder & CEO of ShiftGroup, a sales staffing firm that helps elite athletes and military veterans transition successfully into tech sales. Follow JR on LinkedIn where you can also follow Carey. ShiftGroup is on Instagram so is Veteran Made. Follow for daily updates! This episode is presented by our NEW! VM - Stacked Logo T-Shirts. Intro Song composed and produced by Cleod9.
Ever wondered why your sales team may be missing the mark? Imagine the potential of integrating the grit, determination and teamwork capabilities of athletes and military veterans into your sales force. Our guest, JR Butler, founder and CEO of the Shift Group, unpacks the distinct advantages of this approach.In our candid chat with JR, we explore the compelling argument for transitioning athletes and military veterans into sales roles. These individuals are often imbued with qualities such as a robust work ethic, resiliency, competitiveness, coachability, growth mindset, and a knack for being team players. These are not just buzzwords in the sales industry; they're attributes that can significantly bolster the effectiveness of your sales team. What's more, JR compares the unique experiences of athletes and military veterans, shedding light on how these backgrounds can be harnessed for a successful transition into sales. Don't miss JR's take on the critical role of coaching in sales and how to tap into this underutilized talent pool.
Key TakeawaysDiscipline is a muscle that can be developed with practice.Start by picking one small habit that you want to improve and focus on that consistently.Be careful about what habits you choose, because you're likely to overdo them.The most important thing in life is to have a purpose.If you have a purpose, you can get dialed in and achieve great things.Resources MentionedInterested in connecting with other like-minded individuals? Then join our VonFinch Private Capital Network. Learn more at http://www.vonfinch.com/invest. About our Guest:JR Butler is a former professional hockey player and now successful sales leader. He is the founder of JR Butler Sales Training, which helps athletes and veterans transition into successful sales careers. JR is also a husband and new dad, and he is passionate about helping others find their purpose and achieve their goals. CTAsAre you looking for High-Performance Business & Mindset Coaching? Schedule a call now and see how we can be of service to you. http://www.investormindset.com/discoverEstablish your relationship with VonFinch now for exclusive invite-only opportunities. Schedule an introductory call now at http://www.vonfinch.com/call.Download your free strategy guide, The Passive Investor Playbook at http://www.vonfinch.com/playbookAre you looking for High-Performance Business & Mindset Coaching? Schedule a call now and see how we can be of service to you. http://www.investormindset.com/discoverInvesting to Hedge Against Inflation - Free online training at https://investormindset.com/start
Kap sits down with JR Butler. JR co-founded Shift Group in 2022 and serves as its CEO. Shift helps companies find top-quality candidates by connecting athletes and veterans with career opportunities. https://www.shiftgroup.io/
Flipping the script on this week's Merchants of Change with our CEO JR Butler on the other end of the questions we usually ask our guests and a state of the union on everything Shift Group!Thanks to Tom Sullivan for hosting an awesome conversation about the trajectory of Shift Group, plans for the future, candidate success stories, what we've learned in our first 18 months, and more!
In this episode, Tom engages in a conversation with JR Butler, an entrepreneur dedicated to assisting athletes and veterans in entering the field of sales. If you enjoy the podcast, would you please consider leaving a short review on Spotify or Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: TommyTahoe Instagram: TommyTahoe YouTube: TA Sales Website: TASales.co
JR Butler is the Founder and CEO of Shift Group a training and placement firm that is transitioning Athletes & Military Veterans to sales professionals. As a former athlete, then successful seller, and sales leader, JR knows what it takes to perform. In this episode, he's going to cover what the traits of an A Player are, and how you can become one if you aren't currently to help better land your next job. ……………….. Interested in more insights, industry best practices, and actionable content →
This episode of the Live Better Sell Better Podcast features JR Butler, the CEO and Founder of Shift Group. Athletes who played at the collegiate level or higher tend to have a certain competitiveness and coachability that make them star salespeople. JR talks about honing their raw talent and really nailing the basics of prospecting, qualification, and creating rapport to mold truly successful sales reps.HIGHLIGHT QUOTESSales athletes see the positive impact of feedback - JR: "When they got constructive criticism or feedback, they didn't take it personally because they were like, okay, like this is something that I can get better at, and if I listen to this person who's an expert and I enact their feedback, then I'm going to see an outcome where it's positive and I'm not gonna take it personally like they're attacking me."Qualification means getting to no faster than you get to yes - JR: "You need to be able to prospect forever. It's the most important skill you can have as a salesperson. So we try to hammer that home with these folks. And then the other pieces we work on are building rapport and doing discovery, like qualification.""And when I say discovery, I'm really talking about qualification. We have a course called happy ears and we really want people to get to no faster than they get to yes."You can find out more about JR in the links below:LinkedIn: https://www.linkedin.com/in/jrbutler/Website: https://www.shiftgroup.io/Connect with KD in the links below:LinkedIn: https://www.linkedin.com/in/kddorsey3/Patreon: https://www.patreon.com/insidesalesexcellenceLive Better. Sell Better. is sponsored by our proud partner:Rocket Reach | rocketreach.co
What's the ultimate factor to success? A competitive and committed mindset, according to today's guest JR Butler. A lifelong athlete, he saw the opportunity for sales teams to recruit from groups with a next-level work ethic and passion for growth: athletes and veterans. Drawing on his own experience of transitioning to the sales world, JR founded Shift Group, a company that develops these specially qualified groups into elite sales professionals. Today he joins John McMahon and John Kaplan to discuss how leaders can build a success-driven culture, develop A-Players, and make great hires in today's challenging market. Dig in to great insights for building an all-star team on this episode of Revenue Builders. Here are some key sections to check out: 03:48 The impetus for starting Shift Group07:40 Learnings from being coached by his father19:15 The pros and cons of hiring athletes in sales24:52 The mindset of an athlete who wants to be great30:07 The importance of having a culture of success34:21 Why would somebody want to work for this company?38:54 Practice starts from the top down42:44 What is a sales boot camp?52:30 Rapid fire questions and answersAdditional Resources:Support the Line In the Sky Foundation: https://www.lineintheskyfoundation.org/Watch “The Russian Five” hockey documentary: https://therussianfive.com/Connect with JR Butler on LinkedIn: https://www.linkedin.com/in/jrbutler/Visit the Shift Group website: https://www.shiftgroup.io/QUOTESJR - Learnings from his dad: “My dad has a saying, he says plant tomatoes, get tomatoes, and what he means by that is sports, hockey specifically, is a meritocracy. Like nobody really cares what your parents accomplished, what you did, where you're from. It's like, how hard are you willing to work to get better every single day? And that's what you're gonna get rewarded for.”JR - Being a great teammate: “When I think back to every team I've ever played for that was great, everybody in that locker room played for each other. And that was it, like a full stop. It was like the old Patriot saying, you did your job because you knew the guy next to you was going to do their job.”Tony - Leaders walk the talk: “What I see is great leadership is like, you're not just telling people what to do, you're showing them what to do, and you're not afraid to do what you're asking your team to do.” Check out John McMahon's book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064
JR Butler and Anthony Flaherty unpack what is the most powerful opportunity ahead as we head into a high risk period for so many companies. Startups are especially vulnerable as the market shifts. This is also the most critical time to hire the right people to sell into the downturn. A must listen for anyone in tech startups or any business for that matter. Thanks to JR and Anthony for a great chat and don't forget to check out the Las Vegas Event Experience coming up November 28-December 1st, 2022 which you can stream live at https://gtmdelta.com/live This episode is brought to you by Shift Group, the amazing folks at Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals, GTM Delta, and Diabolical Coffee!
Episode #159 of The Athletes Podcast features JR Butler. JR was a part of the 2006 holy cross hockey team that took down the #1 ranked Minnesota Gophers. That team included guys like Phil Kessel, Blake Wheeler & Alex Goligoski. Since winning the Midwest regional, JR became involved in the sales & tech space, working for a handful of organizations, increasing customers & valuations consistently. He brought the same approach from his days as an athlete & applied it to work.Fast forward - JR has started ShiftGroup. Where he's helping build the world's best sales teams with the best athletes in the world. We had a great conversation about Boston sports, childhood, game days, and so much more.Episode Breakdown:00:00 - 03:00 Intro, JR's Background & Being the Lockerroom Guy03:00 - 06:30 Transitioning from Sport to the Business World & Mentorship06:30 - 11:20 Holy Cross University Hockey Underdogs Victory11:20 - 18:45 Growing Up in Boston & Hometown Sports18:45 - 21:00 Line in the Sky Foundation21:00 - 30:00 Shift Group & What Athletes Make the Best Employees30:00 - 32:00 Influences & Role models in the Industry32:00 - 34:50 Missed Opportunities & The Lessons Learned34:50 - 39:08 Advice for the Next Generation & OutroThanks so much for listening!This episode is sponsored by Root'd! With 3x the electrolytes compared to sports drinks, 24 vitamins & minerals & 9 superfoods & probiotics. Use the code "AP18" to try it out, with men's & women's options available, this will provide you with immunity, hydration & energy! Check out our Website | Twitter | LinkedIn | Instagram
Summary:JR Butler is the CEO and founder of Shift Group - a company transitioning elite athletes to sales professionals with free foundational skills training and job placement in tech. A former athlete himself, JR understands the challenges that come with switching careers without losing your identity and succumbing to depression, substance abuse and other roadblocks preventing people from living in their truth. Athletes spend their lives engaging in team-based activities where they are rewarded for performance-based outcomes. Competitive drive, work ethic, and the desire to win are innate qualities of those performing at elite levels. Athletes at this level must have discipline, resilience, and grit. These are the intangible parts of any elite athlete's identity. When combined with confidence, curiosity, and coachability, these traits separate great athletes – and great salespeople.Key Moments:02:21 - "There are a lot of people who sell, but not a lot of sales people". To be a good salesman you need to care about both sides of the table.14:59 - Who inspired JR to become a great salesman21:05 - What is the "Shift Group" and how they're working with atheletes23:19 - Skills and traits for a successfull transition into a sales career37:47 - Key human skills and traits for professional growthConnect with JRLinkedINAre you an athelete and want to be an elite sales athelete?Check out JR's website: Connect with Us!LinkedIN: Website:
JR Butler is Founder and CEO of Shift Group, a former D1 hockey athlete at Holy Cross, an early sales leader at Turbonomic, and a former CRO of Pillir. His company Shift Group is helping athletes, military vets, and candidates that want to transition into technology sales. In today's expert insight interview, John and JR Butler discuss "Sales And Athletics."
Prior to starting Shift, JR was Chief Revenue Officer at Pillir, a low code platform company based in Chandler Arizona. He joined the company in the fall of 2019 to take over go to market. He built a successful partnership with AWS - achieving the top status as an ISV Partner and the #1 ISV in terms of new logos for AWS's SAP on AWS team in 2020 and built a scalable and repeatable sales process for the early-stage company, being chosen as one of CRN's Top Channel Chiefs for 2021.JR having been a former college athlete recognized through his career as a CRO that elite athletes are more resilient, more competitive and are a perfect fit for sales. So, with that in mind he founded the Shift Group. On this podcast we talk about why this philosophy works, and how he is helping businesses and athletes alike. Connect with JR:Website: https://www.shiftgroup.io/LinkedIn: https://www.linkedin.com/in/jrbutler/+++++▶︎ Subscribe to the Podcast!PODCAST | https://bit.ly/3bU6D3l▶︎ Please Follow & Connect with me! Link's BelowWEBSITE | https://tyzerevans.comYOUTUBE | https://youtube.com/c/tyzerevansINSTAGRAM | https://instagram.com/tyzerevansFACEBOOK | https://facebook.com/grindsellelevateLINKEDIN | https://linkedin.com/in/tyzerevansTWITTER | https://twitter.com/tyzerevansTIKTOK | https://tiktok.com/tyzerevansPATREON | https://patreon.com/tyzerevansCheck out Tyzer's other podcast, "The Book Legion” at https://thebooklegion.com Check out our sponsor Odin's Rune Clothing Co. : https://bit.ly/odinsrune, clothing for those who want to burn the boats to live a purpose-driven lifeAre you a YouTuber? Then you need to have TubeBuddy to help with optimizing your search results, it is free; all you need to do it hit the link below, add it to your chrome extension, and you will start improving your search results on YouTube: https://www.tubebuddy.com/grindsellelevate Do you love Coffee? Our sponsor Coffee. Love. Hope. Has fun coffee mugs and shirts for gifts! Check out their store here: https://etsy.me/3gTBVfZ
Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It's a question I ask myself, potential clients, and guests of our podcasts. In this episode of Content Matterz, I ask this exact question. The guest that answers it this time around is JR Butler. JR ... Read more The post Podcasts Are a Must in 2022 + appeared first on KazCM.
JR Butler is the Founder and CEO of Shift Group, a sales recruiting and training firm that specializes in helping college, professional, and Olympic athletes transition into the world of Sales. Prior to starting Shift Group, JR was Chief Revenue Officer at Pillir, a fast growth low code software company out of Arizona. Prior to becoming a CRO, JR built and ran multiple sales teams at Turbonomic, helping the company go from a Series A start-up to a $2B acquisition by IBM. JR started his career at a value-added reseller in Massachusetts, focused on data center solutions from EMC, Dell, HP, Cisco, and VMware. His passion for helping athletes prosper is evident as you listen to him speak in this interview. What we discuss: 4:20 Looking for athletic DNA for business 6:44 Leadership and sales 7:23 Why medical sales? 8:08 JR's big belief 10:24 The 3 biggest traits that athletes have on non-athletes 13:45 The fundamentals are essential 15:50 What negative character trait do you see athletes show that derails them 18:00 Why football players and individual sport athletes have success in sales 22:00 "a good salesperson should be making more than the CEO" 25:54 Going through "training camp" at Shift Group 28:05 A redemption story Connect with JR: email https://mobile.twitter.com/ShiftAthlete (Twitter) https://www.linkedin.com/company/shift-groupllc/ (LinkedIn) https://www.shiftgroup.io/ (Website) Let's connect: https://www.linkedin.com/in/alex-molden-9693431b/ (LinkedIn) https://www.instagram.com/alexmolden/ (IG) https://www.facebook.com/groups/thesharkeffect?tpclid=facebook.IwAR2APHX_8BQ-0WXDGlmzCPztiuuI4NIKWiPLsTbzz_ZYKi3T4KNkF7GeCY4 (Facebook) https://my.captivate.fm/www.alexmolden.com (www.alexmolden.com) thesharkeffectpodcast@gmail.com https://www.amazon.com/Ultimate-Playbook-High-Achievement-Success-ebook/dp/B0969KGJBT/ref=sr_1_1?crid=1ZX5EZB3IUYCP&keywords=alex+molden&qid=1657747049&sprefix=%2Caps%2C112&sr=8-1 (Get my book!!) **Don't forget to Subscribe, Rate & Review (5 stars are dope)!
This is required listening with JR's team for a good reason. This episode enhances the community & group of clients alike. Athletes in sports are just like sales in business. Is this right for your company? Maybe not... BUT maybe yes?Shift-work fills the need in the characteristics, diversity, ability to know the career, and de-stigmatizing sales when coaching your team. Build your team! Learn their tricks.Don't miss this sales training half-hour that covers years of experience from JR. Shift-work leads to sales-led-growth.This coach approach helps prove:Sales-teams-trainingRecruitmentAthletes becoming a tool for you!There is zero doubt you will walk away from this episode having a new perspective within your current strategy.Leave a rating if you enjoy this episode and tell a friend to listen!The Sales Development Framework: by David Dulany and Kyle Vamvouris, we lay out a proven methodology for running a high performance Sales Development program, now available here in paperback Grab it here: https://www.amazon.com/Sales-Development-Framework-Productive-Program/dp/1736768905/The Tenbound Sales Development Conference is here, come learn from the best in our industry! Free virtual conference this year. Register Today! https://tenbound.com/conference/#SDR #BDR #salesdevelopment #tenbound #hockeydad #hockeyroots #athletebusiness #podcast #sales #marketing #salesengagement #salesteam #teamwork #salesenablement #research #prospecting #marco #saleslead #productled #calendar #indeed #biz #funnel #hott
Today's guest is JR Butler, CEO & Founder of Shift Group! JR is a former collegiate athlete, a member of the Holy Cross Men's Hockey program, who has found a tremendous amount of success in the business world post playing career! He started in tech sales and quickly held leadership positions in both small and large companies. He is currently making a phenomenal impact in the lives of athletes buy helping them transform into elite sales professionals. Today we talked about…. growing up with hockey in his DNA being a D1 college athlete and his pro aspirations the difficulties of transitioning into “the real world” his Three P's for success why all athletes could succeed in business the mission at Shift Group and much more Appreciate you tuning in. Hope you enjoy!
JR Butler is the Founder and CEO of Shift Group, a sales recruiting and training firm that specializes in helping college, professional, and Olympic athletes transition into the world of Technology Sales. Prior to starting Shift Group, JR was Chief Revenue Officer at Pillir, a fast growth low code software company out of Arizona. Prior to becoming a CRO, JR built and ran multiple sales teams at Turbonomic, helping the company go from a Series A start up to a $2B acquisition by IBM. JR started his career at a value added reseller in Massachusetts, focused on data center solutions from EMC, Dell, HP, Cisco and VMware. JR grew up playing multiple sports but went on to play Division 1 hockey at Holy Cross in central Massachusetts where he grew up. He was a sophomore on the 2006 team that beat Minnesota in the biggest upset in College hockey history. JR comes from a hockey family, with two brothers that played at the college level, with one going on to play in the NHL and the Olympics and a father whose in the Massachusetts Hockey coaches hall of fame.
My guest, JR Butler, joins us to share how he went from leaving the Division One Hockey team to going after a career in Law, when he was approached and had his interest peaked with technology sales. With a natural gift for it, he knew after three short days, that it was going to be the career he had for the rest of his life.#RickJordan #Podcast #AthletesWe Meet: JR Butler, Founder and CEO of Shift GroupEpisode References: Roger MarinoRick on CBSConnect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with JR: https://www.shiftgroup.io/ Universal Rate & Review: https://lovethepodcast.com/allinwithrickjordanSubscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout JR: JR Butler is the Founder and CEO of Shift Group, a sales recruiting and training firm that specializes in helping college, professional, and Olympic athletes transition into the world of Technology Sales. Prior to starting Shift Group, JR was Chief Revenue Officer at Pillir, a fast growth low code software company out of Arizona. Prior to becoming a CRO, JR built and ran multiple sales teams at Turbonomic, helping the company go from a Series A start up to a $2B acquisition by IBM. JR grew up playing multiple sports but went on to play Division 1 hockey at Holy Cross in central Massachusetts where he grew up. He was a sophomore on the 2006 team that beat Minnesota in the biggest upset in College hockey history. JR comes from a hockey family, with two brothers that played at the college level, with one going on to play in the NHL and the Olympics and a father whose in the Massachusetts Hockey coaches hall of fame.
On episode 7 of Betting the Limit, Drew is joined by JR Butler. JR is currently the CEO and Founder of Shift, a new company focused on helping retired athletes find new careers. JR played hockey at Holy Cross before working as the Chief Revenue Officer at Pillir. He has helped hundreds of athletes find jobs and understands the difficulty of retirement. JR has experienced tremendous success, but his journey along the way was far from easy. He was able to overcome addiction, and through his work ethic and perseverance, is now the CEO of his own company.
"If you do all those things leading into an interview, then you should be very much prepared to crush the interview process for a new sales role." - JR Butler in today's Tip 1319 How do you prepare for the sales interview? Join the conversation at DailySales.Tips/1319 and learn more about JR! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm
This week on the Next Shift Hockey Podcast, we are joined for the 3rd time by Marlborough, MA native, former Cushing Academy and Holy Cross defenseman, current founder & CEO of the Shift Group, JR Butler. In this episode, JR chatted with us about how his experience at Cushing and Holy Cross opened up new doors, the career opportunity in tech sales and why athletes are a great fit, how to win in a recession, his favorite memories of the game and much more. Thanks for joining us this week JR!
JR Butler is President of Shift Group and works with hundreds of former professional and D1 athletes to prepare for a career in tech sales. As a former D1 hockey player and sales executive, JR is uniquely positioned to understand the characteristics that drive both athletic and sales excellence, and shares how those lessons can be applied for anyone carrying a bag in the tech sales world. Learn more at www.real-lion.comFind Be The Real Lion: Best Practices, Tools, and a Framework to Succeed in Tech Sales on Amazon:https://amzn.to/37cwKSY
This episode of the Live Better Sell Better Podcast recaps the best moments from our guests for the month of July. We tackle several amazing topics including getting more done in less time, entering the world of cryptocurrency, proving your value when times are tough, building good habits through wellness practices, doing coaching conversations, and much more! HIGHLIGHTSIan Koniak, Dean of Enterprise Sales School for Pavilion and the Founder and President of Ian Koniak Sales Coaching Inc.Josh Rhodes, Founder of Crypto Ya'llJonathan Mahan, Co-Founder of The Practice LabBrandon Lee, Founder and CEO of FunnelAmplifiedSahil Mansuri, CEO of BravadoJR Butler, Founder and CEO of Shift GroupPeter Kazanjy, Co-Founder of Atrium Live Better. Sell Better. is sponsored by our proud partners: Vidyard | vidyard.comDooly | dooly.aiChili Piper | chilipiper.com
This episode of the Live Better Seller Better Podcast features JR Butler, Founder and CEO of Shift Group. From spending hours in practice to honing skills through mentorship and personal experience, so many factors can make up a successful athlete. The question is, how can they use this if they ever get into a sales role?JR talks about the different strengths athletes can bring to the table simply based on the skills and practices they've honed in their sport. He also puts to light the challenges that come with the transition from athletics to a sales career. HIGHLIGHTSAreas to focus on when transitioning from athlete to a sales careerCompetitiveness, coachability, and practiceFundamental practices to work into your routineHow JR would recommend someone start transitioning their skills QUOTESJR on competitiveness as a transferrable strength: "That ability to compete with somebody but still be their peer and their colleague, that's really important as an SDR in a large organization where there's a daily metric scoreboard. You want to be at the top of that list and that's where we see the competitiveness being really important in the first nine to twelve months of their career. "Motivators and needs for athletes: "They want a scoreboard. They've had a scoreboard their entire life. And sometimes, especially nowadays, it's hard as a leader because you've got to manage things with gloves on. But with athletes, you can kind of take those gloves off a little bit more and really dig in with them and give them that feedback."JR on getting sober and its effect on his sales and sports career: "I was still a good salesperson before that but it was another stratosphere when I started really taking this seriously, taking care of myself, and making sure that everything that I'm doing every day is the right thing to do." You can find out more about JR in the links below:LinkedIn: https://www.linkedin.com/in/jrbutler/Website: https://www.shiftgroup.io/ Live Better. Sell Better. is sponsored by our proud partners:Vidyard | vidyard.comDooly | dooly.aiChili Piper | chilipiper.com
JR Butler is the Founder and CEO of Shift Group. This is an episode filled with lessons on what it takes to commit to building yourself, your team, and your business. JR is an inspiration and I can't wait to have him back on to dive into more of his story and the work he is doing with Shift Group. Check out Shift Group at https://shiftgroup.io and big thanks to JR on the launch of our new partnership to help amplify what he and the Shift Group team are doing to help empower elite athletes with the tools to succeed in technology startups as growing sales leaders. This episode is brought to you by Shift Group, the amazing folks at Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee!
On today's episode, I sat down with JR Butler who is the Founder of Shift Group, a company that educates and sets up former athletes for careers in the tech industry. We discussed Monkey Mind's new partnership with Shift Group, JR's career in hockey as well as his sobriety from drugs and alcohol and what works for him to maintain the healthy lifestyle he leads. Enjoy! Work with Shift Group at: https://monkeymindathletes.com/partners Daily Dose CBD promo code: "monkeymind15" for 15% off at https://www.dailydosecbdinc.com/?ref=36 Monkey Mind's website: https://monkeymindathletes.com/ Monkey Mind's Instagram: https://www.instagram.com/monkeymindathletes/ Monkey Mind merchandise: http://monkeymindathletes.ussportsandapparel.com/ Watch this episode on our YouTube channel: https://www.youtube.com/channel/UCJLKZQb6vBgxlWvCLj_5jhQ
In our making a difference series, Owner and Founder of The Art of Hustle and Heart, Katie Kunker, interviews people that are out in the working world making a difference everyday. This episode features JR Butler, CEO and founder of Shift Group. Katie and JR discuss the 5 characteristics that make athletes successful in sales and JR's own transition from an athlete to a CEO.You can reach JR via email (jr@shiftgroup.io) or on their website at www.shiftgroup.io
JR Butler played hockey at Holy Cross, spent over a decade in the software and tech industry and recently started his own company called Shift Group, helping to connect athletes to jobs in tech sales and set them up for life after sports. In this episode, JR talks about his success in the world of business, why he believes athletes make such great salesmen, the responsibilities of being a founder and all the greatest lessons he's learned along the way. Check them out: Why Tech Sales? Why You? — Shift Group I hope you enjoy and subscribe to our podcast channel to never miss an episode! For more all-access content with your favorite sports stars, head to TorchPro.com
In this episode, we interview JR Butler. JR stems from a storied hockey family and is a former star hockey collegiate athlete himself. After losing his way he found his footing in software sales and hasn't looked back since. JR is currently the Chief Revenue Office at Pillir, he shaped the strategy for bringing to market a disruptive approach to development and modernization around ERPs specifically. He also is the founder of The Shift Group, a leading organization that helps athletes transition to software sales. In this episode, we uncover what it's like for athletes to transition out of sport and why athletes should seriously consider software sales as a second career. We get insights into why there is great synergy between the two fields and how athletes can succeed in this new arena. To learn more about JR Butler and how to seamlessly transition like other athletes in software sales check out www.shiftgroup.io , tell them Frugal Athlete sent you Get our FREE Intro To Stock Investing for Athletes Webinar: https://frugalathlete.marbleteams.com/paths/1 Get our Rookie Mistakes course to help you avoid the common mistakes young athletes make from a financial and career perspective. This course will help give you the playbook you need to give yourself the best chance for financial success and more. https://afrugalathlete.thinkific.com/courses/rookie-mistakes For more information on how to be smarter with your money check out our website at www.afrugalathlete.com Follow us on Social Instagram:https://www.instagram.com/afrugalathlete/ Twitter: https://twitter.com/FrugalAthlete LinkedIn: https://www.linkedin.com/company/a-frugal-athlete/ Follow Amobi Okugo [Founder] Twitter:https://twitter.com/amobisays Instagram:https://www.instagram.com/amobisays/ LinkedIn: https://www.linkedin.com/in/okugo/ Website: https://www.amobiokugo.com/
This week on the Next Shift Hockey Podcast we are joined for the 2nd time by Marlborough, Massachusetts native, former Cushing Academy/Holy Cross Defenseman and current Co-Founder of the Shift Group and Chief Revenue Officer at fast growth start up Pillir, JR Butler. We chatted with JR about some of his defining hockey and life moments, his transition into the technology sales game and what it took to become a professional in something other than hockey + how he started the Shift Group and our newly formed partnership. Thanks for coming on the show JR!
Welcome back to Warriors Unmasked! We think it safe to say that everyone has fallen into the comparison trap once or twice. Maybe you compared your outfits to the cool kids in school growing up, or maybe you compared your looks to people in magazines or social media, or maybe the thought “am I making enough money?” crossed your mind the last time your friend got a new car. Whatever your comparison trap looked like we bet it left you feeling not good enough in one way or another. It was Theodore Roosevelt, who once said “comparison is the thief of joy.” The truth in this quote probably rings true to our guest today more than most. Welcome to the show, former division one hockey player, recovering addict, successful businessman, and mental health advocate JR Butler! After spending years seeking the attention of peers and leaders alike, comparing his skills gifts, and talents against others' accomplishments JR decided to try hard, work more, and try to outperform everyone in his path. These efforts seemly were going to waste as his friends, and even younger brothers started to skate by him in life and sports. It didn't take long for this mentality to manifest as a substance abuse problem in his early twenties. Listen in today as JR shares his powerful story of breaking free from the opinions of others, how he went cold turkey and overcame his addictions with one decision, and how he became a high-performing professional (and healthy) despite the odds. This episode is going to leave you feeling completely inspired, totally empowered, and knowing that, regardless of what it is that you face in your life today, that you to have, what it takes inside of you to come out on the other side successfully, sit back, relax, and enjoy another amazing episode of warriors unmasked with Mr. Jr Butler. Always in your corner, Chuck and Clint More Of What's Inside: Learning how to slow down When addiction became too much Competing against siblings Giving your parents grace at any age The M.A.V.R.I.C.K. morning routine How Clint and JR's story relate The importance of exercise When your dads the coach Aligning yourself with the right people The power of reaching out for help And much more! LINKS: malarchuk.com/book malarchuk.com www.thecompassionateconnection.com www.warriorsunmasked.com Follow us on Instagram Like us on Facebook Subscribe To Our YouTube Episode Minute By Minute: 0:02 - What we cover today 1:45 - Conversation starts 2:53 Get to know JR 6:53 - JR's athletic journey 11:45 - JR's strong relationship with his Father 18:53 - When JR knew he had a problem 21:29 - The road to recovery 32:45 - JR's winning morning routine 36:37 - Managing social anxiety without substance abuse 38:32 - What JR is doing today 44:15 - Final thoughts and advice More About JR Butler: JR Butler was born and raised in the center of Hockey in New England, a mile up the street from North America's largest rink – the New England Sports Center. The oldest of 3 boys, JR's father was a hall of fame hockey coach at Marlboro High School. After playing four years at Cushing Academy along with dozens of future NHL'ers, JR attended the College of the Holy Cross where he played hockey for the 2006 team that upset the top-seeded Minnesota gophers in the Midwest regional. His Brother Alec played at UMASS Lowell and Salve Regina and his brother Bobby represented team USA in the 2018 Winter Olympics in South Korea after several NHL, AHL, KHL, and SEL stints over a 10-year pro career. JR has been working in technology sales since graduation from Holy Cross, spending the majority of his career selling to large companies that are attempting to approach digital transformation and innovation leveraging cutting-edge automation and technology platforms. He was formerly head of Sales Strategy and Execution for Turbonomic – helping grow the company from 200 to 3000 customers and 30 to 650 employees and a recent $2B Acquisition by IBM. He now is the Chief Revenue Officer at an early-stage start-up based in Arizona. During his transition from lifelong “Hockey Player”, JR struggled to find his identity. Even though he retired as a college player – his entire life was about hockey up to that point. He struggled for many years, battling with addiction to alcohol and drugs. It wasn't until his late 20's that JR was able to find a new path, and just celebrated his 9th sobriety anniversary this August.
Show Notes Starting his career in EMC as a reseller and grew into sales from there. After noticing his clients ordering less and having less activity, he spoke with them and got a demo of a new product they were using (Turbonomic) and he was so impressed that within 2 months he was knocking on their door to come sell for them. The biggest lesson he learned from moving to a leadership role from a individual contributor is that what made him successful (as an individual contributor) may not be what makes others on his team successful as a startup sales person. When hiring, look for someone who has the uncoachable traits; been through adversity, competitive, being passionate about something, natural curiosity and the ability to be liked. His team is split between enterprise and SMB companies then broken down by territories. They have a training program to get their sales reps up to speed on cloud infrastructure. Has a two to one sales rep to sales engineer ratio as the product is more technical. Had about 100 SDR's to help drive the growth however having newer, less knowledgeable SDR's closed some doors which they are trying to repair now. He prefers this as he would rather call someone and have them say they heard of you because you called me for a year straight instead of never hearing of your company. Started with their resellers opening the door for them and his sales team would do the heavy lifting. Would sell to partners by selling the idea that his service would allow the partner to a unique ability to open new doors with a product no one else had. This would allow the partner to onboard new clients to sell other solutions to as well. Make sure you incentivize your sales team to work with partners the same as if not with the partner, if not more. This is to reduce conflict down the road. Standardizing the sales process has been very difficult because he is hiring experienced sales reps. LinkedIn Page: https://www.linkedin.com/in/jrbutler/ Final Five What is your favorite sales or leadership book? Extreme ownership - Jocko Willink Do you have someone that you follow/read for sales/leadership ideas? Tim Ferriss Are you available 24/7? Do you have strict personal time boundaries? Yes, is available 24/7. What is your favorite tool used for sales? LinkedIn What one piece of advice do you have for all the founders/CEOs/VP Sales out there? You have to know your why and have fun!