Podcast appearances and mentions of cathy fyock

What's the real reason you want to write a book? If your answer doesn't connect directly to your business goals, you may be missing the mark. In this episode of Leveraging Thought Leadership, Peter sits down with Cathy Fyock, a book strategist who helps authors write the right book—the one that aligns with their business, audience, and long-term strategy. Cathy shares why writing a book should never be step one. Instead, authors must start with a solid strategy: What do you want the book to do for your business? Who exactly are you writing it for? How will you leverage it to create opportunity, revenue, or credibility? We explore the importance of aligning your book's content and audience with your current business model. Cathy also explains why writing for “everyone” is a mistake, and why serving a clearly defined niche can lead to powerful results—even if it feels narrow. If you've ever wrestled with the choice between self-publishing, hybrid, or traditional publishing, Cathy breaks down the pros and cons of each. Her recommendation? Own your IP, own your margins, and stay in control. You'll also hear surprising insights about how some authors make more from not selling books—using them as a powerful sales tool to land clients, speaking gigs, and consulting contracts. Three Key Takeaways: • Start with strategy, not writing. A successful book begins with clear goals, a defined audience, and alignment with your business model—not just a blank page and good intentions. • Niche focus drives greater impact. Writing for a well-defined, specific audience builds credibility and creates stronger results than trying to appeal to everyone. • Books are business tools, not just products. The real ROI often comes not from book sales, but from using the book to generate leads, secure speaking engagements, or land high-value clients. If you found value in the strategic insights shared in this episode, you won't want to miss our conversation with Becky Robinson: "Writing a Book As an Extension of Your Business." Becky, the founder and CEO of Weaving Influence, delves into how authors can seamlessly integrate their books into their broader business strategies. She shares practical advice on launching a book, building a lasting platform, and ensuring your message reaches the right audience over time. This episode is a must-listen for anyone looking to amplify their thought leadership and make their book a cornerstone of their business growth.

Cathy Fyock is The Business Book Strategist, and works with professionals who want to write a book as a business/career growth strategy. She's also the host of the Create Content with Cathy podcast.

Can writing a book truly create a new chapter in life? For many authors, the process of writing opens up new avenues for personal growth, professional opportunities and creative expression. Of course, it's not always an easy path—many face challenges like self-doubt, time constraints, and writer's block. But our guest, Cathy Fyock, uncovers some solutions to help you, just as she has done with over 240 other authors. In this podcast we explore the benefits, the stories, and practical tips to help you navigate the journey of writing a book and embracing all it can offer. You can learn more about Cathy Fyock at: https://www.cathyfyock.com  and reach her at: cathy@cathyfyock.com Make sure you're getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter  Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com #selfpublishing #authortube #authorplatform #bookmarketing #authorjourney CHAPTERS: 00:00 - Introduction 01:44 - Cathy Fyock's Background 06:26 - Benefits of Writing a Book 10:31 - Writing a Book to Propel You Forward 13:21 - How to Begin Writing a Book 18:15 - Finding Time to Write 24:30 - Overcoming Writing Obstacles 30:15 - Authors Using Books in Business 32:15 - Book Sales and Investment Recoup 35:00 - ROI of Writing a Book 36:55 - Final Thoughts and Contacting Cathy 41:02 - Thank You for Joining Us  

Writing a book can often feel like a solitary endeavor, but it doesn't have to be. Building a network of fellow writers and authors can be the key to reaching your goals. Connect with experts who can guide you through the intricacies of writing, editing, publishing, and marketing your business book. Remember, publishing is just the beginning; marketing is where the real work starts. I've developed resources to help you find your author community. The Biz Book Publishing Hub offers access to over 50 Hub Partners dedicated to assisting entrepreneurs in succeeding as authors. Visit www.BizBookPublishingHub.com to explore these resources, join free virtual networking events, and listen to the Biz Book Publishing Hub Podcast, featuring interviews and author panels on the ROI of publishing a business book. Two authors will join us today to share their experiences and insights into the world of business books. Let's give a warm welcome to our panelists! Lisa Braithwaite wrote “Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection,” which offers practical advice for overcoming perfectionism and connecting more authentically with audiences. It provides actionable strategies for improving presentations and communication by embracing imperfection and focusing on genuine engagement. Sue Wilhite wrote “Tech Tips for the Tech-Timid” offering clear and practical advice for those overwhelmed by technology, aiming to boost confidence and proficiency with everyday tech tools. Please join me in welcoming Lisa and Sue.  In this episode, we discuss:

Interview With Book Writing Coach Cathy FyockYou Have a Book Inside You, But How Do You Get It Out?#Author #BookCoach #CathyFyockHi, and welcome to the show!On today's show I have the pleasure of welcoming author, certified speaker and book coach Cathy Fyock to talk about how writing a book can be a powerful strategy for growing your business, your brand, and your influence.Cathy is a member of the National Speakers Association and has been a Certified Speaking Professional (CSP) for 20+ years. Since starting her business in 2014 she has helped more than 200 professionals become published authors. And she believes that authors change the world, one word at a time.On today's content rich call, Cathy shares powerful insights into what it takes to take your idea for a book all the way through to the first draft in only a few weeks. So, if you're an aspiring author, or maybe you've started and are finding the going tougher than you'd like, then this call will introduce you to a proven model for getting that book you have inside you onto the page with minimum stress and delay. You already know that a book could open the doors for prestigious speaking, coaching, and consulting engagements, could be the calling card that grabs the attention of your hottest prospects, or could open the floodgates for media attention. Whether you've tried before and couldn't get traction, whether it's just too overwhelming, or whether you believe you don't have time, Cathy knows how to get the job done! To learn more, or to contact Cathy directly, click the link below.Disclosure of Material Connection: This is a “sponsored post.” My Future Business is disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Data leader and author of Self Advocacy: Your Guide to Getting What You Deserve at Work, Shailvi Wakhlu, joins us to discuss practical strategies for becoming a better self-advocate & skills to help you improve negative self-talk and prioritize your happiness. Shailvi also reveals the different types of self-advocacy and how eng leaders can empower/coach their teams to become better self-advocates, plus recommendations for incorporating self-advocacy into key workplace scenarios, including job promotions, negotiating a job offer, and more.ABOUT SHAILVI WAKHLUShailvi Wakhlu is a data leader, International Keynote Speaker, and author of Self Advocacy: Your Guide to Getting What You Deserve at Work. She is the former Head of Data & Analytics at Strava and Komodo Health. Her sixteen-year data and engineering career has included companies such as Salesforce, Fitbit, and a software startup she co-founded. Shailvi's self-advocacy expertise comes from being a practitioner at tech startups and large companies across three continents.Annually, Wakhlu speaks at twenty-five or more global conferences and corporate events hosted by Fortune 500 companies on Self-Advocacy and Data. She also teaches online courses on these subjects to a global audience.Wakhlu offers individual and group coaching. She has helped hundreds of people grow their self-advocacy skills and reach important career milestones faster. She is also an investor and advisor to several high-growth startups.Wakhlu grew up in India and studied Computer Engineering at Illinois Tech in Chicago. She loves to travel and has visited thirty-two countries. She lives in San Francisco with her husband, Govind, and their sixty plants."I believe that advocating for yourself is also advocating for the needs of the people that you care about. So if you consider yourself as part of a team, part of a community, part of a group, and if you know their happiness matters to you, if their comfort matters to you, advocating for them is advocating for yourself because if they're happier, you're happier. So I feel that for leaders who want their teams to be successful, this is something you do for yourself too because you want them to be successful.- Shailvi Wakhlu   We're hosting the first ELC Annual Watch Party on 11/8!We're livestreaming the most popular sessions from the ELC Annual 2023 conference + hosting virtual roundtable discussions to connect you with eng leaders around the globe AND in your city.Our first topic covers Generative AI & engineering leadership with Wade Chambers… no this isn't about the tech - it's about the leadership skills and competencies you need to evolve and adapt to lead in this next generation!We have different events for Europe, East Coast & West Coast! To RSVP, find your location HERE:EuropeWest Coast & MidWestEast CoastSHOW NOTES:How Shailvi became passionate about self-advocacy as a data leader (2:21)The inspiration that ignited Shailvi's need for a self-advocacy talk (4:36)Advice for reflecting on experiences & sharing your story in a meaningful way (7:25)Defining self-advocacy in an eng leadership context (9:12)Examples of proactive & reactive self-advocacy in the workplace (11:15)Why self-advocacy can be so hard for people (13:52)Strategies for identifying opportunities for self-advocacy (15:42)Frameworks for changing your self-talk / perception of self (18:13)How to encourage eng leaders to proactively share their stories / experiences (21:26)Practices to help embrace opportunities for self-advocacy (23:11)Why eng leaders need to help their teams cultivate self-advocacy skills (27:00)The benefit of recognizing & embracing what you're most proud of (30:34)What successful self-advocacy within the job promotion conversation (32:37)Self-advocating while negotiating a job offer (36:57)The importance of prioritizing happiness along with self-advocacy (39:35)Rapid fire questions (43:49)LINKS AND RESOURCESSelf-Advocacy - Shailvi's book that presents a practical guide that anyone can use to master self-advocacy and equips leaders with tools to train others effectively.More from Shailvi on self-advocacy!The Speaker Author: Sell More Books and Book More Speeches - Lois Creamer and Cathy Fyock have teamed to help you become a Speaker Author and ramp up your impact to build your business. Whether you are a coach, consultant, or other expert who benefits by positioning your intellectual property, you will benefit from this idea-packed book.TickTick - a to-do list app for freelancers or small businesses that want to stay on top of tasks.This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/

The World's #1 Personal Development Book Podcast! In today's episode we have the pleasure to interview Cathy Fyock, the Business Book Strategist and Author of several books along with Blog2Book, The Speaker Author, her upcoming release The Writer Crisis Hotline and more!  Cathy is a former HR consultant who turned into a Book writing coach and Wall Street Journal best selling author who works with professionals and thought leaders who want to write a book as a business development strategy.  In this Industry Edition episode you'll learn about tools for writing a book, strategies for overcoming the negative voice and just getting to work, why books are important for business growth, and more. If you're an aspiring author, or have hesitated on that idea of writing a book this is for you! By the way, Cathy is hosting a writing retreat in Louisville, KY October 12th-14th, 2023. If you've been waiting for the sign to write that book this is it! Go to www.cathyfyock.com to learn more!  We hope you enjoy this incredible conversation with Cathy Fyock!   To learn more about Cathy visit:www.cathyfyock.com Today's episode is sponsored by Audible. Try Audible for free: www.bookthinkers.com/audibletrial. The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers) If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!

Today's guest wants to inspire exceptional leaders and change the world for good. He's an executive coach, coaching supervisor, professional speaker, and author who inspires leaders through the neuroscience of human interaction in the workplace.  With 30 years of professional experience in HR, executive coaching, and leadership development, he has held leadership positions at Commonwealth Aluminum, Commonwealth Industries, CLARCOR Air Filtration Products, Humana, and CoachSource. He is a frequent speaker at business, coaching, and human resource conferences across the US. On a personal note, I have the privilege of spending time with him at the National Speakers Association conference each year, where we cohost the NSA Rainbow Speakers community group. Please join me in welcoming Jeff Nally.  Jeff Nally shares his fascinating journey from leaving his corporate job to becoming a successful consultant, coach, and speaker. His story is inspiring and filled with valuable insights, from redirecting his networks to exploring new opportunities.  In today's episode, we discuss:

Episode page with video, transcript, and more My guest for Episode #216 of the My Favorite Mistake podcast is Cathy Fyock, The Biz Book Strategist.  She leads her own consulting/coaching/speaking practice and has been a member of the National Speakers Association for more than 20 years.  Cathy has been a Certified Speaking Professional (CSP) since 1993. Since starting her coaching business in 2014, she's helped more nearly 200 professionals become published authors — including me! She coached me through the writing and publication of my 2018 book, Measures of Success, and she has been coaching me on the book I'm currently finishing up, The Mistakes That Make Us. The Kindle version is available tomorrow! Cathy has written books including On Your Mark: From First Word to First Draft in Six Weeks, Blog2Book: Repurposing Content to Discover the Book You've Already Written, The Speaker Author: Sell More Books and Book More Speeches, and the WSJ, USA Today, and Amazon best-seller, Authority. Her upcoming book, which I've endorsed, is Writer Crisis Hotline. In this episode, Cathy shares her favorite mistake story about leaving a business she had started to take a job where she could be “part of a team.” Was it a mistake to take a job with that particular team or to take a regular job anywhere? Did it become easier to move on from jobs over time? What led Cathy to start her latest business based on what she had learned, including what she learned about herself? We discuss that, along with common mistakes that book authors make when writing and/or publishing their books. We also discuss the choice between traditional publishers, “self” publishing, and “hybrid publishers.” Questions and Topics: Tell us about starting your current business… Writing – following a passion? Understanding the business model around your book? A book is like a startup? The learning that happens while writing a book Ethical situation when it comes to ghostwriting (by a human) or new AI tools? Common book writing mistakes? Mistakes related to the publishing phase? Mistake titles? Mistake covers? The connection between writing and speaking Book pricing – finding the sweet spot?“Self publishing” vs. traditional publishing? How to choose? Hybrid publishing? – hire a general contractor Please follow, rate, and review via Apple Podcasts, Podchaser, or your favorite app — that helps others find this content, and you'll be sure to get future episodes as they are released weekly. You can also financially support the show through Spotify. You can now sign up to get new episodes via email, to make sure you don't miss an episode. This podcast is part of the Lean Communicators network. --- Support this podcast: https://podcasters.spotify.com/pod/show/favorite-mistake/support

Be sure to rate our show on Apple Podcasts!Be sure to follow Ashley on Instagram at @theashleynicoleshow and @speakyourwaytocash Join our Speaker Mailing List & Learn About Our Other Resources Here: https://www.ashleynicolekirkwood.com/connect-with-ashleyAbout Speak Your Way To Cash: Speak Your Way To Cash® was started to help speakers, authors, experts and entrepreneurs start at the top of the speaking market instead of working your way up from the bottom! The company is designed to help speakers land 5-6 figure corporate speaking offers! Side note; our clients also work with colleges, associations, corporations and government entitis too! If you want to grow your business - speaking or otherwise - there's a Speak Your Way To Cash® Course, Event or Coaching Program for you! Learn more about us at www.speakyourwaytocash.com About Ashley Kirkwood: Speak Your Way To Cash® (‘SYWTC') founder and former Fortune 100TMTrial Attorney Ashley Nicole Kirkwood has carved a niche as one of this nation's leadingthought experts on the speaking and training industry. Her internationally recognizedpodcast and book - both titled, Speak Your Way To Cash® - helps speakers around theworld learn to land five and six figure corporate speaking contracts. Her clients havegarnered national media attention and landed hundreds of thousands of dollars in speakingcontracts!Ashley is recognized as a distinct, inclusive, and authoritative voice by Forbes, The ChicagoTribune, FOX32 Chicago, NBC5 Chicago, Crain's Chicago Business, The American Lawyer,Black Enterprise, and many more. She lives in Chicago, and her unique workshops,programs, and talks are highly sought after by companies across the United States whowish to become better, both internally and as community citizens.Want to connect with Ashley? Email her at ashley@ashleynicolekirkwood.com or check outspeakyourwaytocash.com to learn more about how she can help you!

Increased your visibility and credibility, and more through authorship. How do you get your book written? Cathy will tell us how. THIS WEEK'S TOPIC:Thought leaders and professionals who have written a book are positioned as the go-to authority in their area of expertise: it's the ticket to speaking engagements, increased visibility and credibility, and more. How do you get your book written? Cathy will tell us how.Some things you'll take away:Why writing a book is a powerful career/business strategyHow to get started with writingAnalyzing what's getting in the way of writingTHIS WEEK'S GUEST:Cathy Fyock is The Business Book Strategist and works with thought leaders and professionals who want to write a book as a business growth strategy. She is the author of 11 books, including On Your Mark: From First Word to First Draft in Six Weeks, and My New Book. Since 2014 she's helped more than 200 professionals become published authors. Cathy believes that authors can and do change the world, one word at a time.Learn more about Cathy Fyock: https://www.cathyfyock.com/Follow here on LinkedIn: https://www.linkedin.com/in/cathy-fyock-973b735/Sponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee. Visit www.cohatch.com for more information.Support the show

In this episode, JoDee and Susan discuss how writing can benefit your career with business book strategist Cathy Fyock. Topics include: Why JoDee and Susan have written books How Cathy made the transition from HR leader to book coach How writing has served Cathy as an HR leader/consultant How writing has benefited the careers of HR professionals First steps for HR professionals who are interested in writing to grow their careers Cathy's advice for creating more joy at work Full show notes and links are available here. A transcript of the episode can be found here. To get 0.50 hour of SHRM recertification credit, fill out the evaluation here. Connect with us: @JoyPowered on Instagram @JoyPowered on Twitter @JoyPowered on Facebook @JoyPowered on LinkedIn Sign up for our email newsletter

Cathy Fyock, CSP, SPHR, SHRM-SCP, The Biz Book Strategist, provides you with the intensive support you need to get your book DONE. She is the author of On Your Mark: From First Word to First Draft in Six Weeks, Blog2Book: Repurposing Content to Discover the Book You've Already Written, The Speaker Author: Sell More Books and Book More Speeches, and the WSJ, USA Today, and Amazon best-seller, Authority. The post #167 – Cathy Fyock on How to Turn Your Speech Into a Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Cathy Fyock, CSP, SPHR, SHRM-SCP, The Biz Book Strategist, provides you with the intensive support you need to get your book DONE. She is the author of On Your Mark: From First Word to First Draft in Six Weeks, Blog2Book: Repurposing Content to Discover the Book You've Already Written, The Speaker Author: Sell More Books and Book More Speeches, and the WSJ, USA Today, and Amazon best-seller, Authority. The post #166 – Cathy Fyock on How to Turn Your Blog Into a Book first appeared on Write Your Book in a Flash Podcast with Dan Janal.

In this episode of Beltway Broadcast, your Metro DC Chapter of ATD hosts Cathy Fyock. Cathy is the Business Book Strategist and Speaker. She is the author of 10 books, including the Wall Street Journal bestseller, Authority, and On Your Mark: From First Word to First Draft in Six Weeks. In this episode, Cathy discusses the fundamentals of effective business writing and shares practical tips to develop writing muscles that will help grow their businesses and careers. If you'd like to learn more about Cathy, visit her website. For more info about the Metro DC Chapter of ATD, visit DCATD.org.  Episode Credits: Series Announcer: Julie Waters Hosts: Christina Eanes, Stephanie Hubka, Laëtitia Gnago, and Halyna Hodges

Do want to use your expertise to write a book that helps you grow and sell other business? Listen as Business Book Strategist. Cathy Fyock shares her secret sauce to build a relationship between the book content and your message.In this powerful episode, you will discover...Why it's important to write a book as a business growth strategy, and how to go about doing it effectively.  Why positioning yourself as an expert in your field is essential, and how to do that effectively. The essentials to understanding your audience - what they want, and how to give it to theCathy's magic formula for writing your "About the Author" pageHow to write an enticing introduction to use prior to a speaking eventAnd a whole lot more...Here's how to find out more about Cathy's Writing Retreat "From First Word to First Draft"Email: cathy@cathyfyock.com

Writing can often seem impossible, especially when trying to write for an unknown audience. If you have ever wondered how to write for a specific audience while simultaneously letting your writing flow, please join Cathy Fyock and host Shari Simpson as they explore the ins and outs of writing while giving great tips to listeners.   Guest: Cathy Fyock, National Speaker, Author and The Business Book Strategist Cathy works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eleven books, including On Your Mark: From First Word to First Draft in Six Weeks, and Blog2Book: Repurposing Content to Discover the Book You've Already Written, and The Speaker Author: Sell More Books and Book More Speeches, written with co-author Lois Creamer. Her book, Authority, is a Wall Street Journal best-seller. Her newest book is My New Book, a workbook she created with publisher Everett O'Keefe. She is also the editor for nine anthologies on HR and OD issues, with her most recent, Imagination@Work. Through her creative energy, she helps her clients identify the right book to write, and develops a community of supportive, like-minded individuals who want to change the world--through the written and spoken word--one word at a time. She has helped over 200 professionals become published authors. As a professional speaker with the National Speakers Association, Cathy provides engaging programs and workshops to help audiences find their creative voice. She is adept in delivering high-engagement virtual programs as well as in-person workshops and retreats.  

Don't break what isn't broken. I think too many times we opt to go after the newest fad in marketing without remembering that there are evergreen and timeless strategies that work, are so effective, and are memorable beyond belief.For this episode, Stephanie Feger is joined by Cathy Fyock, a book coach, who has a simple but extremely effective strategy to help her authors create conversations everywhere.  Her "Ask Me About My Book" button has been game-changing for many authors, Stephanie included. The best marketing efforts lead to meaningful conversations. When you have a book that is poised to share value, don't withhold that value. Share it. And if you are terrified of starting that conversation, wear a button that entices someone else to start it. In this episode of The emPowered Author Podcast, Stephanie chats about how to start the conversation. If you'd like some infused inspiration on all things book marketing, let's chat. We offer a 1-hour marketing strategy session that is sure to leave you with more easy and simple marketing ideas than you can tackle in a month! A year even. Click here to learn more and snatch a time to chat.Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.

“The spoken word is wonderful, but the written word just has the staying power that is hard to beat.” Cathy Fyock Do you have a gut feeling that you should write a book but do not know where to begin? Whatever reasons you may have to want to write a book, it is important that you get to do it right as it could be life changing not only to you, but to your audience as well. According to our guest today, Cathy Fyock, anyone can learn to write a book, and is one way in which people can use to leave a mark in their respective spaces. Cathy Fyock, CSP, SPHR, SHRM-SCP is The Business Book Strategist and works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eleven books, including—On Your Mark: From First Word to First Draft in Six Weeks, Blog2Book: Repurposing Content to Discover the Book You've Already Written, and with coauthor Lois Creamer, The Speaker Author: Sell More Books and Book More Speeches. Her book, Authority, is an anthology about the power of authorship and was a Wall Street Journal bestseller. Her newest book is My New Book: The Upcoming Message that will Change the World. Since beginning her business in 2014, she has helped over 200 professionals become published authors. She believes that we all have a purpose, and that our stories are the way in which we share our truth with others. She is certain that authors can and do change the world, one word at a time. In today's episode, Cathy talks about her passion for helping people who want to be authors go through the process seamlessly. She also talks about her guide book for authors and the motivation behind writing it. Listen in! Social Media Handles https://www.cathyfyock.com/ https://www.linkedin.com/in/cathy-fyock-973b735/ https://twitter.com/cathyfyock https://www.facebook.com/TheBusinessBookStrategist/ Books 1. My New Book: The Upcoming Message That Will Change The World 2. Blog2Book: Repurposing Content to Discover The Book You've Already Written 3. Authority: Strategic Conceptes from 15 International Thought Leaders to Create Influence, Credibility and a Competitive edge for you and your Business 4. The Speaker Author: Sell More Books and Book More Speeches 5. On Your Mark: From First Word to First Draft in Six Weeks  6. Humans@Work  7. Compassion@Work: Creating Work Places That Engage the Human Spirit 8. Hallellujah!: An Anthem For Purposeful Work  9. You@Work: Unlocking Human Potential in the Workplace I'm a big believer in the power of a book. Writing a book is hard and a lot of work because it means distilling all of your thought leadership into something that's cohesive, focused and really sharp. When I started as an HR consultant, speaker and trainer, I wrote to establish my thought leadership and differentiate myself from the pack to grow my business. A book can absolutely move you into new territory, help you claim your thought leadership in an area that you hadn't been able to claim before. I have a group coaching component which gives people writing exercises, the camaraderie and community. I also have a one on one coaching program that goes for six months which guides folks through the process of writing. I also have writing retreats, which is a great way for super busy people to have dedicated writing time, and has community elements, direction and guidance. Commercial break I've learned is that there are going to be people out there who all they need is the book, but there are others who will need extra level of guidance after reading my book. I work with the people that need to work with me, and then the rest can find the secret sauce in my book. I believe that the process of writing actually changes you and that you become a different person where you step into more of who you were meant to be. As a book coach I don't just write books randomly and just hope that they do something for the business, I always have to be very strategic. I use my work book now with my new coaching clients, and has therefore become an integral part of my business. The spoken word is wonderful, but the written word just has the staying power that is hard to beat. Go out there and make your mark, I really believe that you will make your mark when you write your book. ………………………………………………… Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you. Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe. As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more. To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

SEASON: 1 EPISODE: 13 Episode Overview: Have you ever considered writing a book to advance yourself professionally? Your book is your best business card. It can open doors, create authority and credibility, and build your business. Regardless of your writing level or experience, whether you have written hundreds of articles or blog posts, or you haven't finished a paper since college or high school. You will enjoy this episode with “The Business Book Strategist,” Cathy Fyock. Guest Bio:  Cathy Fyock, CSP, is The Business Book Strategist and works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eleven books, herself. Through her creative energy, she helps her clients identify the right book to write, and develops a community of supportive, like-minded individuals who want to change the world--through the written and spoken word--one word at a time. Cathy has helped over 200 professionals become published authors. As a professional speaker with the National Speakers Association, Cathy provides engaging programs and workshops to help audiences find their creative voice. She is adept in delivering high-engagement virtual programs as well as in-person workshops and retreats. Resource Links: Website:  https://www.cathyfyock.com/ (https://www.cathyfyock.com/) Product Link: https://www.cathyfyock.com/published-works/ (https://www.cathyfyock.com/published-works/) Insight Gold Timestamps: 05:30 There will always be a need for books 08:26 Benefits that come from authorship  10:37 The real purpose of a book is to meet the needs of your reader 12:06 Write it as neatly, as elegantly, as condensed as you possibly can 15:40 Common roadblocks that prevent people from writing 20:23 Write first, edit later 24:55 Blog to book 30:19 Giving the content of our book in ways that our readers want to consume them 31:28 Follow the inspiration, follow the energy Connect Socially: LinkedIn: https://www.linkedin.com/in/cathy-fyock-973b735/ (https://www.linkedin.com/in/cathy-fyock-973b735/) Facebook: https://www.facebook.com/TheBusinessBookStrategist/ (https://www.facebook.com/TheBusinessBookStrategist/) Twitter: https://twitter.com/CathyFyock (https://twitter.com/CathyFyock) YouTube: https://www.youtube.com/channel/UCfF84MMY-P_aVGJUe7u40kA (https://www.youtube.com/channel/UCfF84MMY-P_aVGJUe7u40kA) Email: Cathy@cathyfyock.com Sponsors:  Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ (https://www.rainmakerdigitalsolutions.com/) Next Episode:  We Convince By Our Presence with Amy Reczek!

SEASON: 1 EPISODE: 12 Episode Overview: The LinkedIn business platform continues to be an integral part of any business strategy. In today's competitive marketplace, It is becoming more and more important not only to build a great inner circle but to move beyond and to build large diverse networks. In this episode… Jess Tiffany, CEO of the Marketing and Networking University shares easy-to-follow, practical, and concise insights that if followed can make all the difference in elevating and enhancing your LinkedIn presence. Whether you are a novice with LinkedIn or a Super User, you will find some great insights that can be applied immediately. Join me now for my conversation with Jess Tiffany.   Guest Bio:  At age 8, Jess Tiffany conned the Pastor's wife at church to let him sell Avon to all the Grandmas at church. He just smiled and they spent money.

She was a mother, raising her child, never even thinking about owning her own business, and as her daughter got older, she was threatening to go back to work, when the right thing came along.   Little by little, one introduction lead to another and she began working for someone who was willing to work around her schedule and requests.  She told him what she wanted, and then they began a trial period of 30 days to see if it would work.  It would work…   Along the way she's had several incredible breaks. Especially one day when Jack Canfield's VP was in her audience and then she got the call.  Jack Canfield called her and that began a new phase.   She learned very quickly that it's all about communications skills: tell people what you want.  And even more importantly, a sense of humor rules! (I couldn't agree more.)   My guest this week, Lois Creamer, very wisely reminds us: we're all selling and marketing ourselves, every day!   If you want to have a great life and love your work. Be sure to: Make changes, take chances, and follow your dreams Remember: there will always be ups and downs in your work or any area of your life   And from her famous, often shared words: "You risk a "yes" every time you ask for something. Are you willing to take the risk?"   As all of my interviews have been proving, it is possible to love your work and your life.    Ultimately, Lois has the life she has because she wanted to have no regrets. What a great lesson. This is exactly why I do the work I do! More about Lois here:   Industry expert Lois Creamer works with speakers who want to book more business, make more money and fully monetize their intellectual property. Clients include industry superstars as well as superstars of tomorrow! She presents at NSA, CAPS, PSA-UK, India, Ireland and Scotland. She is the author of “Book More Business: MAKE MONEY SPEAKING” as well as co-author of “The Speaker Author: Sell More Books and Book More Speeches” with Cathy Fyock. In addition she has appeared in Forbes, The Wall Street Journal, Bloomberg Business and Speaker Magazine   https://www.BookMoreBusiness.com   My Book: Peace, Possibilities, and Perspective: 8 Secrets to Serenity and Satisfaction in Your Life and Career https://2possibilityandbeyond.com/my-book

Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Cathy Fyock—Author, Book Strategist, and Certified Speaking Professional (CSP). During this episode, Cathy shares: The timeline of pivoting to a new business What's been most important to her on her journey What she's learned about what it takes to expand awareness of her thought leadership in a new area Challenges she's encountered What she's most hoping to achieve How generosity has played a role in her journey What a tribe is and what her tribe means to her For our show notes, including action steps and resources, visit: https://bit.ly/2RWtTpE Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Linda welcomes Cathy Fyock to the show. Cathy is The Business Book Strategist; helping people outline and focus their ambition and efforts to write their book, showcasing their business and expertise. She shares some invaluable advice pertaining to knowing your price, knowing your worth, and knowing your passion. . “Pay attention to what you're passionate about.” -Cathy Flock . www.cathyfyock.com @thebusinessbookstrategist LinkedIn

Episode 24:  Ever think about writing a book?  In this episode, I interview Cathy Fyock who’s a professional book writing coach.  We’ll discuss how she works with her authors, why you should consider writing book and part of the process involved in accomplishing it. Cathy began coaching after writing her own books.  She had been consulting, but wasn’t as happy in this role, as she’d hoped.  She had managed to write 4 of her 5 books in less than 6 weeks.  A colleague asked her about her process for accomplishing this so efficiently.  That’s when it actually dawned on her that her process did, in fact, exist.  She was invited to give a program on it and engage in a coaching role.  That’s where it all began. Many people want to write a book.  They recognize the need, but they don’t understand where to get started or how to stay on course to complete it.  Cathy has the solution to these and many other challenges. What Types of Clients Does Cathy Fyock Help? Cathy works with professional speakers, consultants, coaches, thought-leaders, solopreneurs, wealth advisors, CPAs, attorneys and realtors.  If you use your expertise as a strategy to serve your client base, codifying that expertise is a way to educate, inspire and sell your client base. Having published a book can position you as an industry expert.  It lends a high-level of credibility to your personal and professional brand.  The topics in your book can help people realize an alignment between their goals and your ability to help them to achieve those goals.  Your book will help promote a sense of trust and authenticity between you and your target audience.  Cathy is a huge fan of writing your own book, rather than using a ghost writer.  The process will help you to clarify your thoughts and mastery of the topic. It May Not Be Easy Cathy admits, writing a book is hard work.  In fact, most of her clients don’t actually love to write.  This is why having a coach is vital to the book’s organization, your accountability or other support issues. Authority is one of Cathy’s latest projects.  It’s about the power of authorship.  It’s an anthology of stories and perspectives from 15 different thought-leaders who share their advice and experience.  It’s already a Wall Street Journal and USA Today best-seller. 3 Basic Challenges for Authors The first challenge is FOCUS.  It’s developing the strategic plan for your book that aligns with your business strategy.  The second challenge is TIME.  It relates to disciplining yourself to find the time with an already busy schedule. The third challenge is DEALING with that NEGATIVE INTERNAL VOICE.   It’s the classic imposter syndrome.  This can be one of the greatest obstacles for some authors.  Cathy serves as their cheerleader to encourage them to accomplish what they’re capable of accomplishing. Once the Manuscript is Written Cathy functions as a “developmental editor.”  Cathy can work with you to ensure all the correct pieces fit together regarding flow, logic and the ability to foster reader-engagement.  She is not a publisher, but she has extensive connections with publishers and can help an author to find the right one for him/her and the subject matter.  There are different models for publishers.  Cathy realizes the need for her authors to be able to purchase their own books at cost.  They need to maintain creative control and own the copyright (as well as future rights).  You have to understand the fine print.  Cathy can help you to navigate part or all of it.  She understands the business aspect of writing a book. How Does Cathy Fyock Work with Authors? Cathy loves to speak with anyone who’s even thinking about the idea, with no obligation.  For those who are ready, she offers multiple types of services.  Her Coaching Service is her main program.  It’s a one-on-one process that lasts 6 months.  It encompasses strategy planning, accountability calls, connections and post-publishing activities. She also provides workshops, writing retreats, master classes, online courses and other services, all of which are described on her website. Dealing with Accountability This is obviously a significant factor for some people along their journey to writing a book.  She can help to problem solve to determine what’s getting in the way of progress.  Did you forget to book time to do it?  Did it go on the To Do List, instead of the calendar?  There are strategies Cathy can offer to help her offers to cope and to complete the journey. While the subject matter will vary by author and the author’s experience, the process of writing a book is fairly similar.  Cathy Fyock is your book-writing Sherpa as you climb this incredible mountain.  Blog-to-Book This is a concept for helping people to repurpose their blogs to discover the book you’ve already written.  Cathy will add direction and perspective to help along the way.  Part of the strategy is to map the content progression from the blogs to the book outline. Finding Your Brand Voice Figuring out how you, as an author, want to present the ideas can concept, is an important step.  This is vital for a speaker who may be giving a talk on the stage and selling their book in the back of the room.  You need to be the same on the page as you were on the stage.  This relates to your brand voice.  It’s about authenticity and congruency. You may have multiple degrees and accomplishments, but your audience wants you to be more conversational.  You should try to overcome the worry of what your peers will think if you present the material in a more digestible format.  Write for the audience. Creating a Book on Tape This is more of a publishing issue, rather than a coaching issue.  Nonetheless, Cathy is a big fan of the audio-based format for books and related products.  Hearing the actual voice of the author can convey the style and personality more effectively than just words on a page. Cathy’s 3 Tips for Someone Who’s Considering Writing a Book Begin with a strategic focus.  Identify what you want your book to do for you and your business. Identify your thesis statement. It helps you define what it is your book is about. Be very clear about your targeted reader. They should be aligned with your targeted client, in most cases.  Consider the physical demographics and the readers’ psychographic characteristics. These three tips enable you to avoid speaking at the reader.  Instead, you’ll be able to talk with him or her because you’ve figured out how to connect with the audience.  As you’re writing, always remember the WIIFM – What’s In It For Me?  If you neglect your audience’s needs, they’ll be more apt to neglect your book, from the outset. Are You Interested in Writing a Book? Here’s how to contact Cathy: Email Her:  Cathy@CathyFyock.com Website:  CathyFyock.com   Thank you for taking the time to listen to this episode.  From more information on business-related issues, visit my website at www.JimRayConsultingServices.com. Got Podcast? Finally, if you’re interested in developing and launching a podcast for your business or organization, I’d be happy to help.  I provide this service on a regional basis.  Visit my podcast production services page for more information. Until next time, remember, if you need help with your small business, Let’s Grow For It!

"Your book is your best business card"! Cathy Fyock is the author of 9 books and the strategist / coach behind numerous others. She joins Bo & Luke to share her journey with the audience. It's truly inspirational to listen to Cathy and how she continues to go after her dreams and helps others do the same. You can hear the pep in her step for sure!  If you've ever thought about writing a book and have no idea where to start, or you've already started and you're getting stuck, Cathy has offered anyone listening a complimentary 30 minute consult. Click her name above and fill out her email form on her website and be sure to tell her Bo & Luke sent you.The Bo and Luke Show is on LinkedIn, Instagram & Facebook.  Liked the episode? Leave us a comment or send us an e-mail at fanfeedback@theboandlukeshow.com. Visit our website to learn about upcoming guests, purchase show merchandise or order a copy of Bo's book!--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/theboandlukeshow/messageSupport this podcast: https://anchor.fm/theboandlukeshow/supportSupport the show

Cathy Fyock on How to Write a Book that Builds Your Business

Do you have a desire to write a book, but don't know how to start? Cathy Fyock has a solution for you. Cathy Fyock, CSP, SPHR, SHRM-SCP is The Business Book Strategist and works with professionals and thought leaders who want to write a book as a business development strategy. Having authored nine books, including—On Your Mark: From First Word to First Draft in Six Weeks, Blog2Book: Repurposing Content to Discover the Book You've Already Written, and her forthcoming book, The Speaker Author: Sell More Books and Book More Speeches, Cathy talks us today on how she went from leaving her job in the HR world to re-inventing her own wheel in the world of writing. Cathy has consistently used her writing skills to promote her business, build credibility, create powerful revenue streams, and establish herself as a thought-leader. In this episode Cathy shares how she provides emerging authors the intensive support they need to get their book DONE. Listen, learn, and write that book! More on Cathy is on her website, her YouTube channel as well as her Facebook page.  Find her books here: On Your Mark: From First Word to First Draft in Six Weeks https://amzn.to/3eE4SFo The Speaker Author: Sell More Books and Book More Speeches https://amzn.to/2ZACpMs Blog2Book: Repurposing Content to Discover the Book You've Already Written https://amzn.to/2ZC2D0R Cultivating Culture https://amzn.to/32sP3Px Hallelujah!: An Anthem for Purposeful Work https://amzn.to/32sTkT2 You@Work: Unlocking Human Potential in the Workplace (The @Work Series) (Volume 3) https://amzn.to/3fFlIF4

In this episode Ashley speaks to Cathy Fyock, a recognized Business Book Strategist and author of “On Your Mark, from first word to first draft in six weeks” She has created a large community with over 150 business professionals and leaders, helping writers or aspiring writers to create their books as a tool to develop their business strategy. Your book is your best business card and Cathy is the expert that will lead you to develop the right book that will help you to achieve your goals. In this interview she covers:How writing a book helped her land a 5-Figure consulting contract; How you can write your book in one day; and Her strategy for pitching and landing clients!Want to learn more about Cathy Fyock?Head to her website: https://www.cathyfyock.comFollow her on Facebook: @TheBusinessBookStrategistOr send her an email to: Cathy@CathyFyock.comJoin Ashley’s FREE FB Group for Speakers: https://www.facebook.com/groups/SpeakYourWayToCash/Attend Ashley’s LIVE Speak Your Way To Cash Event: bit.ly/SpeakYourWayToCashQuestions? Topic Suggestions? Email admin@passionpurposeandpaychecks.com! Want to attend Ashley’s Speak Your Way To Cash Event? Come! Learn more here: https://www.passionpurposeandpaychecks.com/attend-sywtcSee Ashley’s Website: mobilegeneralcounsel.comWant to attend Ashley’s Atlanta event: SYWTC3.eventbrite.comWant to attend Ashley’s Chicago event: SYWTC4.eventbrite.comHear Ashley’s TEDx talk: https://www.youtube.com/watch?v=caZ9fK6aZZ4&list=PLjTKJTvBHcYZFCNB9kKWGo48GULAhl4Em&index=13********************************************************************************************Ashley Kirkwood is the founding Attorney of Mobile General Counsel, a law firm for entrepreneurs and a consulting firm for companies looking to increase employee engagement. She left her $280,000 + job to be a full-time entrepreneur in 2018 and now works to encourage and equip other entrepreneurs with the tools they need to be successful! She is also a professional corporate and college speaker! Want to connect with Ashley? Follow her on Instagram at @theashleynicoleshow or @speakyourwaytocash. ********************************************************************************************Be sure to take her class: Get The Tea On Trademarks, by clicking here: bit.ly/teaontm Book your consult here: bit.ly/MobileGCFollow Ashley Kirkwood on Instagram: @TheAshleyNicoleShowFollow this Podcast on Instagram: @SpeakYourWayToCash

How can you grow your speaking business, even in a down economy, by giving speeches, without commanding a huge speaking fee? By writing a book, and suggesting it to those companies and associations you speak to, even if your speaking is mostly virtual.  Join me for a terrific conversation with Cathy Fyock and Lois Creamer, author of the very helpful book The Speaker Author: Sell More Books and Book More Speeches, available on Amazon. Want more from these 2 brilliant speaker authors? Connect with Cathy Fyock: https://cathyfyock.com  Connect with Lois Creamer: https://bookmorebusiness.com 

There’s an abundance of opportunities in the world of speaking, and there are definite steps you can take to get started.    It’s important to work on your speaking ability, build your network of relationships and to carve out a lucrative space for yourself in the speaking world.    What are some of the first steps you can take towards achieving your speaking dream? How do you get that elusive first speaking opportunity? In this episode, I share cost-effective techniques you can implement right now to jump start your speaking career.     Three Things You’ll Learn in This Episode  - Where to get started in speaking  Get into your local associations for speakers like Toastmasters and National Speakers Associations. This helps you improve on your speaking and start building relationships.    - How to make yourself more marketable as a speaker Work on your bio to make it compelling and show where you add value, and provide a list of subjects you’re knowledgeable in.   - Why you need a niche You should be aiming to dominate a niche. That way, you will be able to charge a higher fee for speaking engagements.   Resources  Toastmasters  Rapid  Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise by David Newman The Speaker Author: Sell More Books and Book More Speeches Book by Cathy Fyock and Lois Creamer National Speakers Association

Cathy Fyock, CSP, is The Business Book Strategist and works with professionals and thought leaders who want to write a book as a business development strategy. https://www.linkedin.com/in/cathy-fyock-973b735/

What does it really take to be the best possible speaker author? Listen as business book strategist, Cathy Fyock, shares her savvy tips, tricks, and techniques to use your book as a tool to speak professionally. In this week's powerful podcast episode "How To Be The Best Possible Speaker Author" you will discover ... The real benefits of writing and speaking What you need to get started to use speaking as a tool Tips and tricks you need to know to sell your book before, during and after a speaking gig How to use "About the Author" as a marketing tool What you can do to make your book an "incredible magnet" to have readers connect with you directly Important positioning tools speaker authors can use Speaker author mistakes to avoid And a whole lot more... Want more powerful, dynamic and juicy expert advice? Check out other Book Marketing Mentors podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Cathy Fyock uses her speaking and writing to generate revenue streams and create new business opportunities.  In today’s Podcast she will inspire you, too, to make your book your business card. Her mantle of being The Business Book Strategist sits …

Cathy Fyock shares tips for taking the first crucial step to writing your book on Career Talk, SiriusXM 132. See acast.com/privacy for privacy and opt-out information.

Have you always wanted to write a book, but have no idea where to begin? Or maybe motivation is your biggest challenge? On this episode of Career Talk, expert writing coach Cathy Fyock joins Dr. Dawn to share her best tips to help you move past hurdles and finally write that book. Learn how a book can help your business profits soar, the different between self and hybrid publishing, and steps for staying on track. #switchers See acast.com/privacy for privacy and opt-out information.

Lois Creamer says the goal of a professional speaker is to be memorable, create takeaways that are doable, and to be creative in the approach. So...how do you do this? In part one of the Guest Mentor Summer Series, we explore all this and more!  Lois Creamer is a recognized industry expert working with speakers who want to book more business, make more money and fully monetize their intellectual property. She is the author of Book More Business: Make Money Speaking. Coming soon is her new book, co-authored with Cathy Fyock, The Speaker Author: How to Use Books to Sell Speaking and How to Use Speaking to Sell Books. Clients include Chicken Soup’s Jack Canfield; bestselling author of The Sales Bible Jeffrey Gitomer; presentation guru Patricia Fripp and more. Find out what Lois says are the two most important character traits and the one most important skill to be successful as a professional speaker, and learn what the acronym PSA means when it comes to writing effective speeches and web content. Lois has a wealth of knowledge on the speaking industry and will teach you the ins and outs of turning your content into something people will want to buy.  Links mentioned in the episode: Get Book More Business: Make Money Speaking Get The Speaker Author: How to Use Books to Sell Speaking and How to Use Speaking to Sell Books Visit Lois' website The Guest Mentors Summer Series is five episodes featuring women who are, first and foremost, professional public speakers. But they’re also authors, speaker coaches, and seasoned business owners. You’ll learn about their mindset shifts, challenges, systems, advice for new speakers, pricing tips, and so much more. This series is full of inspiring personal stories, entertaining experiences on stage, and expert advice.  This series is sponsored by: Speaking School for Women, my signature online course that teaches you how to become a paid, professional speaker in six weeks or less. Learn branding, marketing, speechcraft, pricing, pitching, and so much more. Now until August 31st, get 20% off using promo code SUMMER20 at checkout. Learn more at https://speakersisterhood.thinkific.com/ Told Video: Original, thoughtful storytelling for your brand. Here to help you with your next step in speaker marketing: a meaningful video. Let your story out into the world - get it Told. Follow Told video on Instagram at @toldvideo for flash sales and discounts announced monthly! Learn more about improving your public speaking skills at a Speaker Sisterhood club for women:https://speakersisterhood.com/   

Writing a book can be a daunting and overwhelming process, to say the least, but with Cathy Fyock’s 10-step process – it’s easier than you think. The fact is, becoming a published author is a great way to position yourself as an expert and grow your business like never before. Follow the system and see the results! Guest’s Background: Cathy Fyock, CSP, SPHR, is The Business Book Strategist and works with thought-leaders and professionals who want to write content as a strategy for business development. She has helped over 100 professionals become published authors. Cathy is the author of eight books, including On Your Mark: From First Word to First Draft in Six Weeks, and Blog2Book: Repurposing Content to Discover the Book You’ve Already Written. Turn Blog into a Book in 10 Steps Step 1: Identify your business purpose for writing a book.  Step 2: Develop the thesis statement for your book.   Step 3: Identify your target market.  Step 4: Identify the questions your target has about your thesis.  Step 5: Organise the questions identified in the previous step into a logical sequence and have them form the outline of your book.  Step 6: Create a project plan – what you will write and by when.  Step 7: Follow your project plan and write a minimum of once per week.  Step 8. Review your blog post and remove those that don’t fit.  Step 9: Organise your blog posts into the first draft of your book.  Step 10: Find a publishing partner and/or an editor.  Support the show.

Cathy Fyock is is Your Possibility Partner, providing you with the intensive support you need to get your book DONE.  She is the author of eight published books and several forthcoming books, six workbooks, four e-learning modules, chapters in four books, website tool kits, as well as hundreds of articles, blog posts, white papers, and newsletters, and has mastered the art of getting a book on paper quickly, and then using her speaking and writing to generate revenue streams and create new business opportunities.  She leads her own consulting/coaching/speaking practice and has been a member of the National Speakers Association for more than 20 years.  Cathy has been a Certified Speaking Professional (CSP) since 1993. Prior to this new direction, Cathy has been an Employment Strategist, combining her knowledge of work force issues and her talents as a speaker, consultant and author to inspire business leaders to attract and engage top talent and improve productivity in an aging and changing workplace.  She has worked as the leader of her own firm—Innovative Management Concepts—for more than 20 years, and has been a consultant with several national/regional consulting practices. She has consistently used her writing skills to promote her business, build credibility, create powerful revenue streams, and establish herself as a thought-leader.  While never picked for the high school newspaper or seen as a “writer” by any of her teachers, she consistently uses writing to build her business, and to help other speakers, consultants, and small business owners use writing to meet their business objectives. Cathy helps aspiring consultants through her webinars and coaching programs, and supports small business owners, consultants and speakers in leveraging speaking and writing to build their businesses through a variety of services, including her books, webinar programs, one-on-one and group coaching programs, and consulting. Show Notes - Cathy Fyock - Website Book Recommendations - Here Cathy’s Credo and Writer’s Pledge - Here  

Die Kraft der Fangemeinde Es lohnt sich eine eigene Fangemeinde aufzubauen. Randy Gage ist das beste Beispiel dafür wie erfolgreich mant damit sein kann. Und weitere spannende Beiträge der Kollegen aus der National Speakers Association NSA. Die Themen in dieser Ausgabe sind: Die Kraft Deiner Fangemeinde: Randy Gage, CPAE Magnetisches Marketing; heute: Jackie Huba Geld spielt eine Rolle: Joel Block, CPA, CSP Dein Mund ist Dein Megaphone: Rena Cook, MFA, MA Es spielt eine Rolle  – Russ Riddle, JD Seinen Ruf aufrecht erhalten: Alan Stevens, FPSA, PSAE, Global Speaking Fellow Ein Buch schreiben: Cathy Fyock, CSP What’s Appening; heute: Stan Phelps GSA Winter Conference 2019 Thomas Skipwith wird von Bruno Erni interviewt.

This episode is sponsored by IA Path - Unlocking Your Adjusting Superpowers. Go to https://iapath.com Amy Waninger fell into insurance just like many of us (she needed a job). Also like us, she found the industry more compelling than the stereotype. Along the way, she discovered that having a strong, supporting network is the foundation for any successful career. Amy founded Lead at any Level to promote in-the-trenches leadership, diversity and inclusion, and career management through mentoring, public speaking engagements, and other offerings. She also wrote Network Beyond Bias, Making Diversity A Competitive Advantage in Your Career to help us find those meaningful connections that can transform ourselves into who we want to be. CONNECT WITH AMY WANINGER:LinkedIn: https://www.linkedin.com/in/amycwaninger/ Twitter: https://twitter.com/AmyCWaninger Lead At Any Level Home Page: https://leadatanylevel.com/ MENTIONED IN THIS EPISODE:Santa Claus, Indiana: https://en.wikipedia.org/wiki/Santa_Claus,_Indiana National African Americans Insurance Association (NAAIA): https://www.naaia.org/ NAAIA Fall Conference: https://www.naaia.org/conference/ The Settlers of Catan: https://amzn.to/2th4BlY BOOKS RECOMMENDED BY AMY:Network Beyond Bias by Amy Waninger: https://amzn.to/2JXYw4YLove is the Killer App by Tim Sanders: https://amzn.to/2t5utSyBlog2Book by Cathy Fyock: https://amzn.to/2t2nFp4Blackboy by Richard Wright: https://amzn.to/2JLrvNG SUBSCRIBE AT:Buzzsprout RSS: https://goo.gl/5K4X3QGoogle Play: https://goo.gl/WMAvW4iTunes: https://goo.gl/7SqwvPOvercast: https://g

Cathy Fyock is The Business Book Strategist, and works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eight books, including On Your Mark: From First Word to First Draft in Six Weeks, and Blog2Book. She has helped more than 100 professionals become […] The post CL140: How A Writing Coach Will Help You Write Your First Book – Interview with Cathy Fyock appeared first on James Taylor.

Cathy Fyock’s belief in being true to your heart sparked her career as an author and human resources consultant. Fyock launched her author-consultancy business, named Your Possibility Partner, to provide professionals with coaching support to help them cut through the daily distractions of everyday life and find the focus they need to write their books. She has provided keynotes and workshops for hundreds of clients and has authored six books, including “On Your Mark: From First Word to First Draft in 6 Weeks.” Fyock was an employment strategist with several business and HR consulting firms before leading her own company, Innovative Management Concepts, for more than 20 years. Fyock also sang professionally with the Kentucky Opera for two seasons. Fyock received her undergraduate degree in music from Western Kentucky University and her master’s in human resources from the University of Louisville.

Cathy Fyock is an author of eight books and a book coach, and she hates to write. In spite of that, she wrote most of her books in just six weeks! In this episode, Cathy shares a number of excellent and actionable tips for writing your nonfiction book, getting started when you’re struggling, and the benefits of publishing a book for you and your business. Her most recent book, Blog2Book: Repurposing Content to Discover the Book You've Already Written, is also the title of a seminar that I attended in February 2017. I really connected with what she said and, in large part, that is because she identifies with the pain of struggling to start writing, or struggling to get the words out of your head and onto the page. Before you even start the writing process, you have to prepare. Get hyper clear about why you want to write this book. Is it just because you have always wanted to write a book, or are you writing a nonfiction book around your area of expertise as a way to establish your thought leadership, get more clients, more business, or as a revenue stream? There can be a number of reasons that you may want to write. They're all legitimate, but your reason may inform how you go about writing the book. Get hyper clear on what this is book about. A lot of people get stuck because they know a lot, and they could potentially write several books, but you can only write one book at a time... and even that is sometimes tricky. What is your thesis statement? What is your 30-second commercial? Establish your target audience. Who is that reader? Get very specific about who that target market is, and then start to think about what it is that you really want a reader to know. What is it that they have questions about? What are the issues that they would want to have addressed in a book on this topic? Here’s a hot tip: To help her clients get clear on what their books are about and learn more about their audience, Cathy has “Ask Me About My Book” buttons. These are a valuable research and motivational tool because answering questions about your book will reveal what is compelling about your topic, if you have honed it properly, and get you thinking about the project more often. Now you are prepared with an outline, a reason, and a business plan. How do start writing a book, even if you hate writing? A lot of people make the mistake of starting with the first chapter, but that’s one of the hardest chapters to write. Start with whatever chapter in the middle is calling to you. The first and last are the hardest to write because you need to have that big vision of where you're going and where you've been. Just start with a page – it doesn’t matter which one. After you have something written (and that first win!), continue to write out of order. You just want to create momentum. You want to create energy and excitement for yourself, because this is a big and arduous task. Don’t get hung up on editing. You need to write the book first, then you can edit it. Writing and editing are two different brain functions, so trying to do them both simultaneously is exhausting. Just get it all out there, raw, and polish it later. Learn when you write best. Early in the writing process, set timed writing sessions in the morning, afternoon, and late at night to assess when you are most productive. You may not be a morning person but still do your best writing in the morning. Learn where you write best. Try writing in different environments to see where you are the most productive. Some people thrive in a hectic environment (like the coffee shop or a restaurant), but others need to be in a cave. Use writing prompts. Just google the term, use an app, or think about something weird. The most different writing prompts can sometimes produce the most creative results, because thinking about two disparate subjects can result in lateral thinking. Practice time blocking. Schedule the times that you will write, put them on your calendar, commit to actually blocking off that time, and be very detailed with your plans. You don’t have to finish a whole chapter. Give yourself one small, but achievable, goal with each time block so that you can continue racking up wins. Another way to chunk out the writing process, and the premise of her most recent book, is to write a blog first. You still need a plan and a theme, but writing 500-1000 words once or twice a week is much easier to chew than a whole book. By the end of the year, you will have a great outline for your next book, and you can use the blog to market the book throughout the process. After you are done writing, publishing a book offers distinct benefits for you and your business. It can increase your authority in the eyes of your clients, customers, and prospects and differentiate your business from the competition. Your book is your new business card. If you give someone your traditional business card, more likely than not it's going to end up in the trash can. However, no one throws away a book. It can sit on a desk, on a shelf, or anywhere. People can see your book, and every time they do you've made another impression in their mind... or, worst case scenario, they give the book to someone else. Another touch point. If you are thinking about a book, don't know where to start, or lack clarity, get in touch with Cathy for a complimentary strategy session. She wants to help you get started!   Resources: Connect with Cathy: Website | Facebook | YouTube Blog2Book: Repurposing Content to Discover the Book You've Already Written If you are thinking about a book, don't know where to start, or lack clarity, get in touch with Cathy for a complimentary strategy session.   Production & Development for Improv Is No Joke by Podcast Masters Learn more about your ad choices. Visit megaphone.fm/adchoices

Cathy Fyock @CathyFyock drops by @DriveThruHR  to talk about Purpose and Passion at Work DriveThruHR was designed to be a captivating and easy-to-digest lunch discourse that covers topics relevant to HR professionals.  Each 30-minute episode features a guest speaker who shares her or his knowledge and experience in human resources. Our hosts and special guest cover a wealth of topics, including HR Technology, Recruiting, Talent Management, Leadership, Organizational Culture and Strategic HR, every day at 12:00 pm Central Time.  The radio program is hosted by @williamtincup, @Thehrbuddy@TheOneCrystal & @MikeVanDervort..  The #1 HR show, with amazing HR conversations and follow us on the twitters at  @drivethruhr and #dthr. http://www.facebook.com/drivethruhr http://instagram.com/drivethruhr  

Cathy Fyock, CSP, SPHR, is Your Possibility Partner, providing professionals with the coaching support they need to write their books. She is the author of six books, including--On Your Mark: From First Word to First Draft in Six Weeks.

In this episode of The Scribe Vibe with Janae, we dive into the powerful writing technique of reverse plotting—a method where you start with the ending and work your way backwards to build a more cohesive, tightly-woven story. We explore how reverse plotting can help improve your narrative structure, enhance foreshadowing, and create more dynamic character arcs. You'll also hear practical tips for implementing reverse plotting in your writing, handling subplots, and balancing flexibility with structure.In the Writer's Talk with Janae segment, we're joined by special guest Cathy Fyock, author of Writer Crisis Hotline. Cathy shares valuable insights into overcoming creative blocks, managing burnout, and how to keep your writing momentum going even in the face of challenges.For more resources and to stay updated on future episodes, visit www.janaewritesbooks.com. If you'd like to be a guest or have any questions, send me an email at janaec@janaewritesbooks.com. You can also support the podcast and get exclusive content on my Patreon at reamstories.com/janaesdarkromance.Stay tuned for next week's episode featuring Joseph Macolino as we explore The Enneagram for Characters: Building Personalities Based on Psychological Types. Get bonus content on Patreon Please connect with me on Patreon, there you can receive messages, view lives, come to my discord. I plan to start contests, do giveaways and collect swag in relation to my book and podcast. Feel free to connect with me www.patreon.com/janaewritesit https://plus.acast.com/s/hownottowrite. Hosted on Acast. See acast.com/privacy for more information.