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In this episode of Discover Lafayette, we dive into Lafayette's emerging role as a major player in the regional and national tech ecosystem with Ben Johnson and Marcus Brown of the newly formed Lafayette Regional Technology Council. This dynamic group of volunteer leaders are working hard to ensure Lafayette's deep well of tech talent is recognized and nurtured. Ben Johnson, CEO of Techneaux Technology Services and Chair of the Council, shares his local roots—born in Eunice, raised in Scott and Lafayette—and how his passion for computers and community led him to start Techneaux in his garage in 2010. “We started the company with a unique business model: people over profits,” Ben shares. The company now employs about 180 people across Louisiana, Colorado, and Texas, operating on what Ben calls a model of “distributed capitalism.” Techneaux recently relocated to the old Fontana Center on Kaliste Saloom, which they've repurposed into a cutting-edge tech hub. Marcus Brown, a returning guest to Discover Lafayette, brings his entertainment industry background and policy insight to the Council. As the founder of Believe Entertainment and partner in Digital Twin Studios, Marcus has worked to build Lafayette's capabilities in immersive technology and virtual production. “We want to define what technology is—and who is a tech person,” he notes. His work has also included integrating immersive technologies in local education through the Do It Greener Foundation. A Council Rooted in Community and Data The Council was born from a leadership exchange trip to Grand Rapids, Michigan, which inspired local leaders to create a similar tech initiative back home. “We realized Lafayette has world-class tech companies that even we weren't fully aware of,” Ben said. Early supporters include One Acadiana, LEDA, UL Lafayette, LFT Fiber, and leaders from companies like VieMed, Noble Plastics, SchoolMint, and X1 Technologies. The Council organizes its work into “GEARS”—Get Everything Accelerated and Ready—subcommittees that focus on workforce and talent, marketing and recruitment, networking and knowledge sharing, and policy advocacy. Their first community-wide event, the Idea Collider, will launch in late June, with the goal of gathering ideas and input from the public and then from business leaders to shape actionable initiatives. Creating Opportunity and Retaining Talent One of the Council's major goals is to retain the exceptional talent emerging from UL Lafayette and other local schools. “When I graduated in 2001, there weren't real tech jobs here,” Ben said. “Now, we're working to create a pipeline and make sure the talent knows they can build a career here.” Marcus emphasizes the community's history of rising to the occasion: “When Disney filmed Secretariat here, our people showed up. The same thing is happening in tech—people want to step up and lead.” As Marcus explains, “We're trying to reach students early, even before college, to show them they can create tech—not just consume it.” Both men spoke about the importance of giving young people a sense of purpose and place in the tech world, with computer science even being recognized now by the state as a foreign language—a powerful shift in thinking. The Role of AI and the Future of Work When asked about the fear of AI taking jobs, both men provided thoughtful perspectives. “AI doesn't take jobs,” Ben said. “It removes roles so humans can be more creative and impactful elsewhere.” Marcus added, “AI is like a calculator. It's a tool, and with proper understanding, it can democratize opportunity.” Looking Ahead The Lafayette Regional Technology Council isn't charging membership dues yet—they want to first prove their value and build momentum. “We want companies and individuals to contribute time, talent, or treasure,” said Ben. “Let's build this together, and then figure out the right structure.” A more formal membership structure will be launched in 2...
This week on group chat, we have Peter Bromka, Matt Chittim, and Marcus Brown.Episode Rundown:London Marathon recapGrand Slam track previewFaith Kipyegon's sub 4 mile attempt
What does it really take to bring a brand-new race to life? In this episode, race director Marcus Brown takes you behind the scenes of the Hackney Legacy Half Marathon, sharing the highs, the lows, and the countless moving parts of organising a major community-driven race. From securing permits to selling tickets, building hype, and making sure race day is one to remember, we dive into the journey so far.With just weeks to go until race day on March 16th, 2025, at Victoria Park, we reflect on the challenges, the wins, and the incredible support from Victoria Park Harriers and the team around us. Alongside fellow cofounder Brad Farrant, we're working to make this event truly special—one that brings together runners of all backgrounds and helps them build confidence ahead of their big goals.It's been a little while since my last episode, as this new role has taken up a huge part of my time but I'm back, and over the next few weeks, I'll be sharing my journey as we head towards race day. Tune in, get inspired, and be part of the movement!Click here to purchase tickets head via let's do this
London is one of the most diverse and vibrant cities in the world, but only about 5% of the championship or “good for age” places for London Marathon are filled by runners from ethnic minorities. Marcus Brown is making strides to change that. He is the founder of One percent Running Club, which aims to bridge the gap between traditional athletics clubs and run crews, creating a space where runners from diverse backgrounds feel comfortable chasing performance goals. Marcus is also the host of A Runner's Life podcast and a six-star finisher of the Abbott World Marathon Majors. We chat about accessibility and diversity in running, what he thinks of Sydney being added to the Abbott World Marathon Majors and how he's progressed from being a 4:55 marathoner to breaking 3 hours a total of nine times. Marcus' recommendation: Still I Rise by Maya Angelou Marcus' Instagram: @marcus1rc A Runner's Life podcast: Spotify Run With It Instagram: @runwithit.pod Elise's Instagram: @elisebeacom -- Intro/outro music by Dan Beacom Graphic design by Kate Scheer
In this week's episode we talk about David Roche's interesting content shift, big news out of Grand Slam Track, highlights from Indy's Monumental Marathon, pickleball influencers, and much more. Today's cast features Lindsey Hein, Marcus Brown, Peter Bromka, and Matt Chittim.
Wondering how Bio on the Bayou 2024 brought the Gulf South biotech community to new heights? Tune in to discover the key moments and collaborations that made this year's event unforgettable! In this special wrap-up episode, join hosts James Zanewicz, JD, LLM, RTTP, and Elaine Hamm, PhD, as they recap the highlights of Bio on the Bayou 2024 - from record-breaking registrations to incredible new partnerships. From lively panel discussions and university showcases to the first-ever Bullpen masquerade ball, this episode captures it all. In this episode, you'll learn: How Bio on the Bayou expanded its reach with over 300 attendees, 1,200+ meeting requests, and even international partnerships. Highlights from impactful networking events, investor dinners, and the Bullpen masquerade ball. Key growth areas discussed, including women's health, startups, and global biotech opportunities. Tune in to hear how Bio on the Bayou 2024 brought together industry leaders, researchers, and startups for an unforgettable event - and learn how you can get involved in 2025! Links: Connect with Elaine Hamm, PhD, and James Zanewicz, JD, LLM, RTTP and learn about Tulane Medicine Business Development. Connect with key opinion leaders Bill Wimley, PhD, Aziz Abadsafian, MBA, Marcus Brown, PhD, Don Davis, PhD, MBA, and Heddwen Brooks, PhD. Learn more about The Bullpen, Trade and Investment Queensland, Equalize, Nissan Chemical, and Elanco, (and Tujagues, where the Bullpen Masquerade ball was held….) Check out BIO on the BAYOU sponsors: New Orleans BioInnovation Center, University of Louisiana Lafayette, Baker Donelson, CDD Vault, New Orleans Business Alliance, University of Louisville, Greater New Orleans Inc., TreMonti Consulting, Nikon, Tulane University Innovation Institute, and Louisiana Economic Development. Check out host universities: Tulane Medicine, The University of Mississippi, Xavier University of Louisiana, LSU Health New Orleans, and Auburn University. Check out BIO on the BAYOU and make plans to attend October 28 & 29, 2025. Learn more about BIO from the BAYOU - the podcast. Visit our website for more informational links. Bio from the Bayou is a podcast that explores biotech innovation, business development, and healthcare outcomes in New Orleans & The Gulf South, connecting biotech companies, investors, and key opinion leaders to advance medicine, technology, and startup opportunities in the region.
The big game is fast approaching, but there is still time for local businesses and industries to start working on how they're going to capitalize on the worldwide attention the Super Bowl will bring. In the second part of this conversation, members of the Super Bowl Host Committee share what excites them most about the opportunities.
With the Super Bowl coming to New Orleans in less than five months, the pressure is on for the Super Bowl Host Committee to make sure the welcome mat is rolled out. This week, we chat with the stars of Biz New Orleans' September issue, who are all playing crucial positions in making sure the region takes home a big win.
In this week's group chat, we have Lindsey Hein, Tommie Runz, Peter Bromka, and Marcus Brown recapping all of our favorite moments from the Olympics.
This week on group chat, we have Matt Chittim, Marcus Brown, Peter Bromka, and Zoë Rom. Episode rundown: Our takes on all of the Olympic competition so far (outside of track and field) More of our thoughts on the Sprint documentary Zoë's new podcast Fueling in sport
This week on group chat, we have Laura Thweatt, Tommie Runz, Peter Bromka, Marcus Brown, and Matt Chittim. Episode rundown: Tommie's world travels Laura's return to the track? Laura fall marathon announcement: Chicago Marathon Recapping the London Diamond League Marcus' 100 mile week
Today on group chat, we have Peter Bromka, Matt Chittim, and Marcus Brown. Episode rundown: Recapping the races from this weekend on the European circuit What will the USA rep during the Olympic opening ceremonies? What races we're excited about for the Olympics The value of a gait analysis
Running is for everyone, and there are few flying the flag higher for that than the incredible Marcus Brown. From 4:55 finishes to Co-Founding his own running club championing diverse backgrounds in the running community, his is a voice worth amplifying as he joins us on this week's episode of Marathon Talk! Also on the show, Martin recalls his recent triathlon triumphs, we highlight some blistering Diamond League performances, and there's controversy around the UK's Olympic selections… In this episode of Marathon Talk: 0:00 - At the top of the show we look back on Martin's triathlon triumphs in Swanage last week, and Deena's plans to get running back on the agenda 11:20 - We round up a blistering Paris Diamond League which set records, the latest from the US Olympic Trials, and controversy around the UK's picks and omissions 22:35 - Training Talk this week is a speedy one, literally! Learn to get some speed into legs that are used to plodding, and learn why it's so important to do speed sessions 29:50 - Marcus Brown joins us to share his journey with running, its greatest gift to him, and the inspirational work he's doing with Co-Founding the One Percent Running Club Marathon Talk is proudly powered by Abbott World Marathon Majors, who create, build and support opportunities for all to discover the power of the marathon community. Learn more at https://www.worldmarathonmajors.com/ Abbott World Marathon Majors: https://www.instagram.com/wmmajors/ Martin Yelling: https://www.instagram.com/martinyelling/ Deena Kastor: https://www.instagram.com/deena8050/ Marcus Brown: https://www.instagram.com/marcus_runs/?hl=en One Percent Running Club: https://www.onepercentrunningclub.com/ https://www.instagram.com/p/C9C1dQxt60t/
At the age of 66, Marcus has just finished his apprenticeship and graduated as a qualified builder, proving it's never to late to teach an old dog new tricks, Marcus Brown speaks to Susana Lei'ataua.
This week on group chat, we have Laura Thweatt, Peter Bromka, Matt Chittim, and Marcus Brown. Episode rundown: How shoe technology has changed the sport Marcus' upcoming marathon tour How to be a...bad winner? The Netflix documentary, Sprint And some US Olympic Trials talk sprinkled in there
Steven Simon on Israel and the Arab states' relations with it • Jennifer Berkshire, co-author of The Education Wars, on the right-wing's latest educational ploys. (And here's Marcus Brown's website that I mentioned in the intro.) The post Israel and the Arab states and the latest on the education wars appeared first on KPFA.
On this week's group episode, we have Lindsey Hein, Matt Chittim, Peter Bromka, and Marcus Brown. Episode rundown: Portland Track Festival NCAA Championships A Matt Chittim check-in! Upgrade to the Boston Marathon mascot: Spike Thank you to our sponsor Like the Wind Magazine. Go to https://www.likethewindmagazine.com/relay for a free magazine sent to you right away. You can cancel anytime.
In this special wrap-up episode of the RunAlive Podcast, Ed, Gary, and Jenny come together to reflect on their highlights of Season 3.They kick things off with a nostalgic look back at their conversation with ultra-running legend Nicky Spinks, whose inspiring journey as a breast cancer survivor and her "rule of three" left a lasting impact on the team.Gary shares his admiration for Marcus Brown, whose advocacy for athletes of colour and personal story of discovering his autism later in life resonated deeply. Jenny recalls the conversation with Innes Fitzgerald highlighting the importance of pursuing one's passion despite challenges. Ed discusses the privilege of running, a lesson he learned from Gary Laybourne, whose work with coachcore emphasises the joy and opportunity that running and sport provides. The team also delves into the community aspect of running, with Jenny highlighting Ben Pochee's dedication to grassroots events like the Night of the 10,000m PBs, and Ed emphasizing the fun and camaraderie he experienced at the Greenbelt Relay. The episode also revisits memorable insights from guests like Steph McCall, who reminded listeners about finding joy in new challenges, and Mike Peace, the ever-present London Marathon runner whose humility and cause-driven motivation were truly inspiring.As the hosts reminisce, they underscore the importance of perspective, community, and the shared passion that binds runners together. With plans already underway for Season 4, make sure you catch up on any episodes you missed, stay connected on social media, and look forward to more inspiring stories in the upcoming season.Thank You:Thank you for being part of the RunAlive podcast this season, please leave a review, and share with anyone who might be inspired by the stories we've told. Join the Strava Group and follow us and tag us on twitter, instagram, linkedin, tiktok or send us an email: hello@runalive.co.ukOffers and Discounts:Hardlines Coffee: Need a coffee top up? You can get a massive 20% off your orders from Hard Lines Coffee - Pods, Beans, Ground and Merch. Hard Lines is a Cafe and Roastery in Cardiff with Running at their heart. Use RUNALIVE20 art www.hard-lines.co.ukRace Day Prints: It's marathon season! Commemorate your big day in style with a Race Day Print. Get 15% off a poster of your big race with the code runalive15 or by following this link. Hosted on Acast. See acast.com/privacy for more information.
In this episode Six Star Finishers Tommie Runz and Marcus Brown, along with Peter Bromka, share the unique and eccentric qualities that make each World Marathon Major special. They also compare and contrast what that like most, and occasionally least, about each.
Listen to this exclusive recording from our live session at the Boston Marathon Main Stage on Saturday, April 13th, at 9:15 a.m. Join Marcus Brown, Philip King, and Robert Jackson as they talk about the impact that the Boston Marathon has had on their lives. They explore the vital topics including diversity and representation in running, and that the opportunity to answer the audiences questions! The Black Unicorn Marathoners announced the 2024 Team Meb 10. Join us in celebrating the 10th anniversary of Meb Keflezighi's historic Boston Marathon victory. It consists of four marathoners who embody Meb's spirit of perseverance, Luther Isaac, Ruben P. Sança, Philip King and Marcus Brown. Phil and Marcus share their experiences as part of Team Meb, celebrating Meb's legacy as a running influence for so many. Thanks to the B.A.A, Lorna, and Adrienne, for the opportunity. This week's episode it brought to you by PILLAR Performance. PILLAR is a sports micro-nutrition company, and I'm testing out a a few products in my build for the Boston and London marathon double. If you would like to try PILLAR today, head to www.pillarperformance.shop and you can get 15% off first time purchases with code MARCUS
Today on group chat we have Lindsey Hein, Tommie Runz, Marcus Brown, and Peter Bromka. Episode Rundown: Our hosts' race recaps The weather at Boston Singlets that never left the group chat Top pro performances at Boston Convincing Lindsey to train for a marathon The London Marathon Saying the F-word in races
Join us for a candid chat as we gear up for the Boston Marathon. Rob, Phil, and I share our latest training updates, despite the challenges life throws our way, including Rob's recent loss of his mum. We also catch up with CJ as he preps for the London Marathon. Looking for Boston marathon tips? We've got you covered with insider advice on how to run your best Boston Marathon, along with a deep dive into our fuelling strategies. Plus, Phil spills the details on his meticulous race shoe plan, including the coveted Jordan choices. Exciting news! Thanks to the B.A.A, Lorna, and Adrienne, we'll be hosting a live podcast at the expo. Catch us on the main stage Saturday April 13th 2024 at 9:15 am for all the action. In other updates, the Black Unicorn Marathoners proudly announce the 2024 Team Meb 10. Join us in celebrating the 10th anniversary of Meb Keflezighi's historic Boston Marathon victory. It consists of four marathoners who embody Meb's spirit of perseverance, Luther Isaac, Ruben P. Sança, Philip King and Marcus Brown. Phil and Marcus share their experiences as part of Team Meb, celebrating Meb's legacy as a running influence for so many. Don't forget to join us at the Boston Marathon Expo. See you there! This week's episode it brought to you by PILLAR Performance. PILLAR is a sports micro-nutrition company, and I'm testing out a a few products in my build for the Boston and London marathon double. If you would like to try PILLAR today, head to www.pillarperformance.shop and you can get 15% off first time purchases with code MARCUS
Today on group chat we have Kofuzi, Lindsey Hein, Tommie Runz, Marcus Brown, and Peter Bromka (and a tiny bit from Matt Chittim). Episode Rundown: Running with Laura Thweatt Altitude training The Speed Project World Cross Country Championships The Trail Network Podcast Irrational fears on the run How to fight off an alligator What animal you'd stay the night in a tent with Events happening in Boston
The recent announcement of Marcus Brown’s hiring as Head of Marketing at HO Sports came as no shock to many within the Tournament Water Ski industry. We talk about the circumstances behind that news, the possible impact upon his existing ventures with Flowpoint and many more topics in this latest episode of the TWBC Podcast. […]
Michael and Sarah highlight last week's Tournament of Champions games. Then, they speak with Jeopardy! Writer Marcus Brown about his Jeopardy! Journey starting as a researcher, what it was like to see his first category on air, the category he is most proud of and where he finds inspiration. Inside Jeopardy! is sponsored by Shopify. Visit Shopify.com/jeopardy to sign up for a $1 per month trial period. Inside Jeopardy! is sponsored by Babbel. Visit babbel.com/insidej for 55% off your Babbel subscription. Rules and restrictions may apply. Hosts: Michael Davies & Sarah Foss Production Support: Alexa Macchia & Carlos Martinez Follow Jeopardy! Instagram: @jeopardy Twitter: @jeopardy Subscribe on YouTube: www.youtube.com/jeopardy Website: www.jeopardy.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
The weekend was JAM PACKED with running goodness and we couldn't wait to dive-in! Today on the show we have Peter Bromka, Lindsey Hein, Marcus Brown, and Matt Chittim. World Indoor Championships The unpredictable nature of postpartum journeys Tommie's successful run in Tokyo Fred Kurley's desire to compete Debate on Kipchoge's possible Olympic selection Charlotte Purdue's Olympic Journey Michael Johnson's new venture The significance of the Six Star Finisher
Baltimore's Marcus Brown records as Nourished By Time and his music dares to be classified! Discover him and more plus the only band I know of from Topeka, Kansas who earned themselves the subject of a documentary!
The Super Bowl is a year away, but in many ways it's like the fourth quarter for the host committee, which has been preparing for this event for years. Entergy executive Marcus Brown, who is the chair of the New Orleans Super Bowl LIX Host Committee, shares the team's to-do list and priorities as the city prepares to put its best foot forward on the global stage.
In this episode we bounce around a bit between the trickiness behind super shoe recommendations, brand sizing differences, indoor "short" track National Championships, international marathon PR's/Olympic standards, communication norms, and why someone should never knock on Tommie's door! Today's show features Kofuzi, Tommie Runz, Marcus Brown, and Peter Bromka.
This past Sunday we lost a legend. Kelvin Kiptum, the fastest marathoner of all-time, and his coach Gervais Hakizimana, died in a car crash outside of Eldoret, Kenya. By the age of 24, Kelvin had established himself as one of the best endurance runners in history. His world record setting 2:00:35 performance at the 2023 Chicago Marathon was simultaneously the best marathon performance in history and a foreshadowing of the brilliance to come. In this tribute episode Tommie Runz, Marcus Brown, Peter Bromka, Lindsey Hein, and Matt Chittim discuss Kelvin's historic performances, his legacy, and the ways in which he inspired all of us and will continue to do so for generations.
As the laughter from a room full of teenagers echoes in my memory, I can't help but recognize the profound joy found in the chaos of church events. This week, we're joined by Marcus Brown, an architect of community from the Arkansas Baptist State Convention, who shares his wisdom on the transformative power of fellowship in our faith journey. Marcus graces our pulpit with heartfelt appreciation for our congregation's mission-driven efforts and delves into the Genesis story, reminding us that relationships are at the heart of God's plan for humanity.Picture your church not just as a building, but as a bustling home for nurturing souls, where each step we take alongside our fellow believers is a step closer to the love and good works we're called to. Marcus uncovers the layers of fellowship that bolster our faith, from the rambunctiousness of youth group gatherings to the quiet encouragement needed as we wait for a new pastor's guidance. It's not about filling seats; it's about filling hearts with gratitude as we come together, especially in anticipation of the Lord's Day. Our conversation celebrates the crucial roles of companionship and mutual exhortation, painting a vivid image of a church in action.In our final moments together, we address the echo of encouragement that can reverberate through a congregation, transforming visitors into baptized believers fortified with a God-centered purpose. Marcus shares captivating stories from our church community, illustrating the life-changing impact of support and motivation. We extend an open invitation to all—those seeking a haven in faith or a spark of hope—to join us in becoming an army of encouragers. Our collective mission is clear: carry the message of Jesus, the beacon of hope, into a world thirsting for meaning and connection.
What. A. Weekend!!! We couldn't talk about it all, but we certainly tried to! From Fiona O'Keeffe's historic performance, to the paradox of the fastest times ever combined with only 41 runners in each race going sub-OTQ pace, the person we felt most gutted for, to Bromka nearly getting arrested... there's a lot here. The episode features Tommie Runz, Peter Bromka, Marcus Brown, Lindsey Hein, and Matt Chittim Also, shout-out to Lagoon! Head over to www.lagoonsleep.com/relay and use code RELAY to get 15% on the best pillows in the game.
Are you ready? The time is upon as the Olympic Marathon Trials are one day away. This is sure to be an historic day in American endurance racing and we could not be more excited about it!!! On the podcast today we have Marcus Brown, Lindsey Hein, Peter Bromka, and Matt Chittim chopping it up about their favorite story lines, athletes to watch, and plenty of random bits (per usual). Also, shout-out to Lagoon! Head over to www.lagoonsleep.com/relay and use code RELAY to get 15% on the best pillows in the game.
Today we have a fun a wide ranging conversation that focuses on Emma Bates's injury announcement, Top-10 U.S. Men's Marathoners Family Feud, Kofuzi and elite's running Houston, and the impact (or lack thereof) of the Olympic Marathon on professional careers. We has also have some wild tangents that include vacuum YouTube, New Year's Day races, and race selection dogma. This episode features Kofuzi, Peter Bromka, Marcus Brown, and Matt Chittim. Chapters 3:00 - The Tradition of New Year's Day Runs 4:00 - The Fascinating World of Vacuum YouTube 19:00 - Kofuzi's Houston Half-Marathon Preview 36:00 - Elite Runners Participating in the Houston Half 41:00 - Expectations for Galen Rupp 46:00 - Unheralded Runners to Watch Out For 50:00 - Top-10 U.S. Men's Marathoners Family Feud 54:00 - Discussion on Emma Bates' Injury 59:00 - Importance of the Olympics in the Running Community 1:03:00 - Potential Emma Bates Silver Lining
Welcome to 2024!!! We kick off the new year with Tommie Runz, Peter Bromka, Marcus Brown, and Lindsey Hein in a fun and funny group chat. In this episode they give their 2024 In's-and-Out's, "what would David Goggins say" feedback, audience-specific content analysis, and much more.
Super fun show to start off the week! We take a deep dive into The Running Event and Tommie's ambitious/innovative/amazing live show set-up, an international junior champion besting Laura (and nearly everyone else) at a Turkey Trot, influencer ads, Black Friday, botox, and turkey gobbling champions. Today's show features Tommie Runz, Lindsey Hein, Laura Thweatt, Marcus Brown, and Peter Bromka.
Welcome to another captivating episode of Hoodoo & Chill Podcast, where your host, Papa Seer, delves into the mystique and magic of Hoodoo. In this fan-favorite installment of our Hoodoo Voices series, Papa Seer channels the enigmatic Marcus Brown, known as "The Boneyard Conjurer."
The team got together and immediately started vibing on some unconventional topics, including: Nipples Race cheering/runner hype trains Being "Casual +" as a runner Handling bad races without bringing down your family This episode features Lindsey Hein, Marcus Brown, Tommie Runz, and Peter Bromka.
This episode with Charlotte was originally recorded for the Relay Platform, for the Chat with a Pro episode. Join our hosts Kara Goucher, Laura Thweatt, Marcus Brown, Lindsey Hein, and Peter Bromka as we sit down professional runner Charlotte Purdue. Fresh from her fantastic top 10 finish at the Berlin Marathon, clocking a PB of 2:22:17. Charlotte now holds the title of the second fastest British female marathoner, a time only surpassed by Paula Radcliffe, After her remarkable performance in Berlin, hitting the Olympic standard, the big question is: will it earn her selection at the Paris 2024 Olympics? We explore the contrasting marathon qualifying approaches in Britain and the US. Guided by her coach, Nic Bideau, we delve into Charlotte's training leading up to the Berlin Marathon. From her pivotal role in Purdue Performance a coaching venture she runs with her partner Adam. Balancing coaching duties in Berlin while preparing for her own Olympic qualifying race adds a unique layer to her journey. In this episode, we also touch on the recent female marathon world record, as we get a glimpse of how elite athletes perceive such milestones while staying focused on their own goals. Don't miss out on this candid conversation filled with insights, laughs, and a whole lot of running wisdom. A huge thanks to Charlotte for joining us on this episode!
Phones Show Chat 774 - Show Notes Steve Litchfield and Ted Salmon with Steve Nutt MeWe Groups Join Links PSC - PSC Photos - PSC Classifieds - Steve - Ted Feedback and Contributions Android 14 with One UI 6 Device Week iPhone 14 Pro Max Microsoft Surface Duo 2 Samsung Galaxy S23 Ultra - Specs The Dynamic Draw of Sony Sony Xperia 5 Mk.IV - Specs Sony Xperia 1 Mk.IV - Specs Double Tap by NorthRiver Sony WH-1000XM4 - Sony LinkBuds Sony SRS-XB13 - Sony SRS-XV800 Pixel 7 Pro Google Lookout Rita El-Khoury Just Can't Put Down the Pixel Fold Steve's Google Pixel Fold YouTube Shorts Introducing the Android 14 powered errr… Surface Duo 3! The one week verdict (form, speakers, Qi) Periscope zoom, sensor fusion, and Super Res Zoom General imaging review Multitasking and productivity (just like the Surface Duo) Camera buttons and compact imaging in general! A Swiss Army Knife with multiple modes Media watching nit-picks! Small screen to large, app by app! The Google Pixel Fold one month verdict Photo of the Week from PSC Photos A Shepherd's Warning by Marcus Brown using an Apple iPhone 13 Pro: Links of Interest PodHubUK - Steve on Twitter - Ted on Mastodon - MeWe PSC Group - PSC Photos - PSC Videos - PSC Classifieds - WhateverWorks - Camera Creations - Tech Talk UK - TechAddictsUK - Chewing Gum for the Ears - Projector Room - Coffee Time - Ted's Salmagundi - Steve's Rants'n'Raves - Steve's YouTube Shorts
Chat with a Pro: Charlotte Purdue!! Join hosts Kara Goucher, Laura Thweatt, Marcus Brown, Lindsey Hein, and Peter Bromka as we sit down with professional runner, Charlotte Purdue. Fresh from her finish at the Berlin Marathon with a PB of 2:22:17, she now stands as the second fastest British female marathoner following Paula Radcliffe. After her outstanding Berlin performance, securing the Olympic standard, the burning question is: will she secure a spot at the Paris 2024 Olympics? We also explore the differing marathon qualifying approaches in Britain and the US. Guided by her coach, Nic Bideau we delve into Charlotte's Berlin Marathon training journey. We also discover Charlotte's pivotal role in Purdue Performance, a coaching venture she shares with her partner Adam. Balancing coaching duties in Berlin while preparing for her own Olympic qualifying race adds a unique layer to her journey. In this episode, we touch on the recent female marathon world record and gain insight into how elite athletes perceive such milestones while staying focused on their own goals. Don't miss this candid conversation packed with insights, laughter, singing, and a wealth of running wisdom. A huge thanks to Charlotte for joining us on this episode!
This episode with Rose was originally recorded for the Relay Podcast, for the Chat with a Pro episode. Join our hosts Marcus Brown, Kara Goucher, Laura Thweatt, and Peter Bromka as we dive into a candid conversation with Rose Harvey. Fresh off her podium finish at the Big Half Marathon in London, Rose was gearing up for the Chicago Marathon. We'll discuss her preparation, training, and insights into being a Puma-sponsored athlete coached by Alistair and Amy Cragg. Expect insights, not just on running but also some Taylor Swift fun! We're discussing Rose's quest for Olympic Marathon qualification, the power of social media in pro sports, and the mental game that resonates with both elites and amateurs. Thank you Rose for joining us in this episode! Photo by @kevmofoto
Ohhhh, boy. So much going on in the running world and we couldn't wait to dive in. We start with a Berlin recap from Marcus and Tommie, who both ran the race. At the 15:00 mark we talk about Tigst Assefa's world record run, Jared Ward's refection on his brush with history, and Peter's similar story at CIM. Around 25:00 we dive into our many thoughts on Boston's qualification process, responses to the public outcry, and various ways they could shift the process. This episode features Lindsey Hein, Tommie Runz, Marcus Brown, Peter Bromka, and Matt Chittim
Get ready to unlock the secrets of Amazon-selling success as we welcome back, Stephen Diaz of the Rainmaker Family. Together with his wife, they have woven a thriving community of dedicated e-commerce sellers. Today's deep-dive episode is crammed with innovative strategies, specially designed for those venturing into Amazon's realm for the first time. Prepare to learn how to rake in thousands of dollars per month by creating videos for other people's products, and finding good products to promote with the help of tools such as the Helium 10 Chrome extension Demand Analyzer. We also walk you through the Amazon influencer program and how you can be a part of it without having to be the 'face' of video content. Buckle up as we guide you through the entire process of recording, uploading, and creating eye-catching thumbnails for your videos. Be ready to learn how to craft compelling titles and get a handful of tips to produce successful video reviews. We also brainstorm creative ideas for video reviews that go beyond the confines of your home. Stephen sheds light on his experiences and the advantages of participating in high-ticket mastermind events, highlighting how investing in yourself can dramatically influence your success in the e-commerce world. In our journey through this episode, Stephen imparts priceless insights into the keys to entrepreneurial success. We touch on the importance of focus, mindset, and budgeting in e-commerce. In the end, we delve into the strategies that work best for family-oriented businesses on Amazon, like how to utilize Amazon Associates and affiliate links to connect to other products in your shop. Whether you're a novice or a seasoned seller, this episode promises you strategies and insights to skyrocket your business to new heights. Tune in, and get ready to get some creative ideas on how you can build capital for Amazon FBA selling. In episode 495 of the Serious Sellers Podcast, Bradley and Stephen discuss: 01:57 - The Maldives Honeymoon Strategy Helped The Rainmaker Community 03:51 - How To Build Capital For An Amazon FBA Business 07:14 - Making 6-Figures As An Amazon Affiliate 08:43 - Difference Between Amazon Associates And Affiliates 11:17 - Different Kinds Of Videos You Can Make 17:15 - Why Joining Masterminds Are Important 21:18 - Inspiring Stories From Stephen's Community 31:18 - What Does It Take To Succeed In This Business? 36:49 - How To Get More Information Of Stephen's Community 40:20 - Stephen's 60-Second Tip ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/video Transcript Bradley Sutton: Today we've got somebody back on the show who's got one of the most successful communities out there in the Amazon world and he's going to talk about what's been working for them, including how some can make thousands of dollars a month on doing videos for other people's products. How cool is that? Pretty cool, I think. Are you browsing a Shopify Walmart, Etsy, alibaba or Pintu? Are you browsing a Shopify Walmart, Etsy, Alibaba or Pinterest page and maybe you see a cool product that you want to get some more data on? Well, while you're on those pages, you can actually use the Helium 10 Chrome extension Demand Analyzer to get instant data about what's happening on Amazon for those keywords on these other websites. Or maybe you want to then follow up and get an actual supplier quote from a company on Alibaba.com in order to see if you can get this product produced. You can do that also with the Helium 10 Demand Analyzer. Both of these are part of the Helium 10 Chrome extension, which you can download for free at h10.me forward slash extension. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and we're bringing back somebody who, along with his wife, has helped more serious sellers than almost anybody else out there. Stephen, how's it going, man? Welcome back. Stephen: What's up, Bradley man? Anytime I get to hang out with you is awesome. I know Chelsea's usually sitting right by my side, but today she's 100% mom. So she's being 100% mom, today I'm being 100% podcaster Love it. And that's how we do it. Bradley Sutton: And in your honor, you know, I'm actually wearing the shirt that you guys gave me the Maldives shirt. I believe this came from Merch by Amazon, like what? Two, three years ago. I think, you guys, it might have been either during the pandemic or before the pandemic. That's how long. Stephen: I've had this shirt. Well, the Maldives strategy impacted our community so much that I was like we got to give back and I didn't know Bradley's T-shirt size, so I think I sent you like six Amazon merch shirts. Bradley Sutton: It was great. I gave one to each of my family who were all those sizes, and then I took the biggest one for myself. Stephen: Perfect man, that's good. Well, that's that that technique is still making ripples, man Like it's. It's very cool. And title density, all that stuff we love it in Rainmaker. So yeah, I'm excited. Bradley Sutton: Speaking of which, it is now two 10pm on Wednesday, in 28 hours I'm hopping on the plane to go to Maldives. To record episode 500. So the latest iteration of it. Stephen: There we go. Dang man, I need to get out to the Maldives now. Like I was every time they're out there. Yeah, they got a great kids club, you know so so you know, do you go to the same place every time? Bradley Sutton: I either go to the Waldorf Astoria or the Conrad. They're both Hillson properties, so I can use my points for it for either one, but I don't know if you're a Hilton or a Marriott person, but they got good Marriott properties out there too, okay, Anyways, let's get into some strategy. Let's just start. You know like we usually say this at the end, but we'll, we'll go and do some strategies at the end, but every time you've been on the show you've always, you know, come with some like kind of unique, uh, unique stuff. So like back in. By the way, guys, if you want to get their full backstory uh, I wrote down here or I didn't write down, I don't do much of work here. Mel, my assistant, is one who does the work here. He put in a episode of 198 guys. So episode all the way back in 198, we're about to film 500. That just shows you where, how far we've come. But 198 was their first time you can get their their backstory there. And then they came back in episode 318. So way back in episode 198, they were talking about uh doing sales on Facebook, uh market places, and then they gave some updates on that in episode uh 318 and talking about Facebook groups. And so I think the latest thing that you guys have been doing you know, especially for those who at the beginning might not be able to have enough money to to, to, to start private label, to invest, uh talk about what is one of the ways that people can can build some capital or what, what, what your community has been doing, yeah, I mean we see all different levels, you know, and and, and we really do specialize, you know, in the Rainmaker family, helping moms, and so a lot of moms like they are just like, uh, honestly, they've tried a lot of other stuff, you know, and so they're hesitant to go go big on Amazon at the first. Stephen: So so helping them create the money to do the thing is definitely something that's in our specialty. So I would say, lately, there's a handful of strategies. Right now we definitely have a subset of our community doing the influencer strategy on Amazon. Um, and when you hear that word, I think people think, like you know, I don't know, taking pictures of your coffee at the coffee shop and like having your face all over social media, um, but the Amazon influencer program, anyone can do and you can actually do it without putting your face in the videos, which is kind of nice. And so, honestly, like, uh, this opportunity was brought to me by a guy, john, he was doing it and he kind of came to our community. I was like, hey, I'll do this for you guys. Like he was just looking for more products to review. But if any of your listeners are unfamiliar with it, basically how it works is when you go to the Amazon listing right, you see the photos. There's always like these, like videos related to the item or sometimes there. If you have a video, it'll be like the second video that plays after your video, and those are like these Amazon influencer videos and if someone watches that video and then buys the product, that influencer will get a commission on the sale, which is really crazy. So, um, you know, you've probably heard of the Amazon associate program or affiliate program where I signed up for that. Bradley Sutton: Just, I was trying to let you just check if I can get some, um, you know, see some different data points. I was curious if, like Amazon, affiliates have different data points. So I signed up and I was just like I already shoot me or my family is going to get some of them. I might as well just make a link and and get some. You know, get some stuff. But yeah, I signed up for that one, but not the influencer. So what's the difference between the two? Stephen: So, yeah, you have to sign up as a Amazon associate or affiliate first, and then you can apply for the influencer program. So it is an application only, uh, to get into it. But, um, uh, it's fairly easy to get in. You just need to have an audience somewhere of some sort, and then you can use TikTok, instagram, facebook. I mean, we have people even just use a Facebook page and they'll they'll run ads to the page for a little bit to just gain some audience. Uh and then they'll apply right. And so the the Amazon influencer program. Once you're in, they basically allow you to like, upload videos of of products you're reviewing, but the catch is you don't have to have bought the product on Amazon, so, like it doesn't have to be your past purchases, it can be literally any product that's on Amazon. Bradley Sutton: So if they get approved for this, like, are they seeing something different on product pages or something that's like an extra button of of how they can upload or how they different? Stephen: just like seller central is its own thing, the influencer or the associate program has his own dashboard you can log into. Kind of KDP, like Amazon, keeps all these things separate, you think they just link them all. Yeah, um, it's like you log into your associates dashboard. You kind of click over to the influencer page and influencers. You may see people do this on Instagram where they actually have like a storefront where it's like my favorite Amazon things and it'll be like my house hacks my favorite clothes and those are like that's one way to do it. But this kind of video side of the Amazon influencer program is really the lucrative one. And the guy I heard it from, john, he was doing six figures with this. Like that was his full time business. He did have a YouTube channel. He was reviewing tech gear and things like that, but he would just like get reached out from brands at this point. He's kind of got a name for himself and I think he was doing like over 200,000 and just Amazon money. Bradley Sutton: Is it all on commission? Or also he'll get like a flat fee from some of the store owners to create videos. Stephen: Sometimes they are getting like a, like a bounty, like that, but a lot of it is just commission. Yeah, he's getting commissions through affiliates so he's doing super high volume. That's like I don't know a ton of people doing those types of numbers. Yeah, but that got us interested. You know, chelsea signed up for it and she was around the house shooting stuff. So basically, what you do is just go around your house and you just review every item in your house and like it doesn't have like again, you didn't have to buy it on Amazon, it just has to be on Amazon. Yeah, so you just be like you know, uh, hey, this, I have a Apple mouse on my desk. You're like, let me tell you about this Apple mouse and you just do a review of it. But the types of reviews that work really well are just authentic reviews. If you're super polished and like, let me tell you, it looks like too professional, people don't trust it, right. So you want to just like do it like a casual, like honestly, a lot of our reviews are cell phone, they're vertical and we're shooting away from us and just like pointing and like it's like voiceover, just like like you would like your unboxing something. Yeah, show your friend and so, yeah, you just go around your house and like review everything right and you have to submit the videos. They do have to get approved by Amazon, but once they're approved, they live on that page. You know of the Amazon listing and a percentage of people will click on them, watch them and you'll get commissions and sometimes they actually go up in the carousel too. Bradley Sutton: I think you know Norm Ferrari was showing you this. Stephen: Videos will go up in the carousel. Bradley Sutton: Yeah, yeah. Stephen: Huh, it's crazy. So and then if? Bradley Sutton: they click it in the carousel and buy it, they still get credit then. Yep, of course. Stephen: Yeah, you get a commission. Yeah, yeah, all right, I'm a how I do that. Bradley Sutton: I'm going to have to look into that. I always like it's fun, man, it's fun. Stephen: It's fun thinking about like, okay, what's the most expensive thing in my house, because again, you're making such a small percentage, right? Yeah, you either want super high volume or you want expensive and helium 10 super helpful because you can go. Okay, how much volume is this product doing? Right, so if you have, like I remember we were reviewing stash your bags. They're like those ziploc bag alternatives, like they're like made of silicone oh, reusable ziploc bags basically. But there's like a thousand stash your bag listings, right, because it's like a wholesale product that'll up your wholesale. So I use helium 10 to figure out which one has the most sales because, like you can't tell which blue stash your bag I bought it could be on any of these listings, right? Yeah, I use helium 10 to figure out which listing has the highest volume, right, but also has the least amount of influencers hopping on there and making videos. So that increases the chances and that that one video would make it's like 10 to $15 a day. You know it's not like crazy, but imagine you have a hundred videos, a thousand videos, you know, that are that are doing those types of numbers Like it's. It's incredible. Bradley Sutton: So, yeah, and so you record it with your phone and then what you? You upload it with the or you send it to your computer and then you upload it in that. Stephen: Yeah you can upload it. Yeah, I always send to my computer, upload it. You can do a thumbnail. So if you're, you know you know anything about internet, you know you gotta have a catchy thumbnail sometimes. But I was super lazy about it because Chelsea would reshoot them and I would upload them. So I'd do the catchy title and the thumbnail. Oh, that was my specialty. So the key thing with the titles, you don't really want to tell people if you like the product or not. You want to be like five things. I wish I knew before I bought this. Right, there's like no idea. Bradley Sutton: You have no idea if, like, do you have any that that you could like tell me you'll look at right now, and then I could like show people how it looks, or just an example of one. Stephen: I'll shout out a friend's brand, kingsloo. Yeah, he sells a slim fit wallet and we did a video on that one and yeah, it's just a super simple video. Bradley Sutton: $109 for a wallet. Stephen: Good grief, I know Gucci. Yeah, he sells mostly off Amazon. He's more of a DTC but we've helped him get on Amazon and oh five videos here. I bet a bunch of our Rainmakers have done it now, and then I think you click on that like five videos underneath there and you should see like Heather's on there and Chelsea's on there. Yeah, there you go. Bradley Sutton: Wait, well, that's, that's their video. Yeah. Stephen: So click on, here we go, honest, awesome. Bradley Sutton: So so when you said the, the, the thumbnail like this is the thumbnail that they chose. They just chose a random part of it. Oh, I did that. So like oh, you did this. Stephen: Honestly like I was super lazy. So I would just screenshot and make an arrow, like I put an arrow and like it kind of like makes you think I'm talking about some specific thing, but it's just a catchy way to kind of. And then you just make it vertical, just like this. Wait, here's I didn't know it wasn't. Bradley Sutton: Oh yeah, hear your voice in this thing. There, there we go. Okay, wow, I think. Yeah, this is one of those. I was one of the good ones. Stephen: Heather did this one. Bradley Sutton: She's in our community. Stephen: She's really helped us pioneer this kind of influencer thing. She created a mini course on it. Yeah, super casual, right, like it's not like really polished. Of course, if you're doing like a DSLR camera or like the new iPhone, people want like the Marcus Brown. You know they want the Polish video, right, but we're just all the stuff around your house you can just pick, hey, you know, you can just go and get a bunch of stuff, all the stuff around your house, you can just pick. Hey, this is my honest opinion on this thing. Bradley Sutton: And you just don't know what account could be multiple people Like. Could I have my kids do videos on my account and stuff too? Stephen: Yeah, I'm just not like the kids, so like if you're going to have a kid, you got to have you in it as well. Bradley Sutton: like a minor or they have to be 18. My kids are over 18. Stephen: So yeah okay, then they could do it. Yeah, I mean one of the best side hustles, I feel like for a college kid like so so easy to do. You just need a cell phone, you just need time Maybe. I mean, we would batch like four or five videos a day and Chelsea would do some, I would do some, and we named our account like like family. So it was kind of like both of us, um and man, you can stack. I mean we, we did. Well, our goal was like to do 30, 30 videos. You know, just to get it started, I would say if someone's listening to this, they want to do this. I would commit to doing like 30 or a hundred videos to really see the effect of it. And then you can chill out and kind of just let that passive income come in and then just grow it as you want. And uh, I mentioned this before the call. But eventually you will run out of stuff to review right In your house and that's a good problem to have. Yeah, then you can start going to friends houses. You can start. You know, I mean you could even book an Airbnb and review everything in that house. I mean I've even this is really funny, but like I even reviewed something at a park one time, like that's someone else had like a stroller Cause like strollers are expensive and so like I just took a video of a stroller from far away. If someone else is trying, I wasn't showing their kids or anything like that, but I was like zooming in on my phone and I did a voiceover over it later, just talking through some of the benefits and things I was just reading on the listing, you know. So again it can get really creative with it. Um, of course we're not trying to manipulate sales or anything like that. Uh, like not trying to say something, that's not true. But I always go to the listing and I look at the reviews. Use helium 10 and you can analyze all the reviews and figure out what are the big questions people have. What are making what's, what are they loving about the product, what are they wanting to buy or what is what's drawing them to buying this product, that type of thing, and you can hit some of those things. Um, you can even throw all that into chat GPT and be like hey, write me a 30 second video review script and just literally read it. Bradley Sutton: I'm going to. I'm going to try this, but but not not to throw water on the fire here. But this is something that later on, I predict Amazon is going to change, because, just knowing the way Amazon operates because, yeah, somebody's going to do a lawsuit or something, because theoretically, nobody's going to do a video, that's going to talk bad about it because that. Stephen: You know, like the whole purpose. Bradley Sutton: You know, if you're an Amazon influence, you're trying to make money. You know, unless Amazon puts something in there where if you do a negative video but that's still real that somehow you still get some kickbacks, somebody's, somebody somewhere is going to do some kind of lawsuit just because this is such a country. Stephen: I do in a million videos or something like that. Bradley Sutton: Yeah, but either way, guys, that's why you got to get on this now. Yeah, what they are doing, which is nice, now you can include two products in the video. Stephen: I wouldn't recommend it when your first game started, but you can do comparison videos, which I do like where you're like. Hey, are you thinking about buying this? Bradley Sutton: or this. Stephen: That's good. Let me tell you about the pros and cons. Bradley Sutton: And in the video. Does the video show up on both listing? It shows up on both, yeah. Stephen: You can tag two products in the video. But if you do it right at the beginning, amazon typically won't approve it and they are getting stricter on who gets approved into the program and you have to submit three videos when you first start and they approve or deny those and so if they deny them you can try again, like I think it's three times. If you deny it three times, then it's kind of like you got to try open up a new account or something. Bradley Sutton: Basically, yeah, Now, are you also? Is this the only thing you're doing under your influencers account? Or are you also maintaining, like a YouTube or Instagram where you're sending deals to? We actually are doing that. Stephen: You know, like we've had an Amazon Associated Account for I mean since probably 20, probably before I was even an Amazon seller. So we, you know I'm always recommending stuff, even when we are back when we were wedding photographers. People are always like what camera are you using? So we have an Associated Account. And then Chelsea has, she uses the influencer page for her Instagram. So she has like her favorite things on there. You know, here's the kids toys we love, and you know that type of thing. So you definitely like Amazon wants you to be legit, like they don't want you just like do it just for the influence of videos. So and that's a better long-term strategy to is like, have a YouTube channel, have a Instagram, make a tick tock that's like you know Favorite mom finds or something like that and just like, post your videos cross, post them when you're I mean you already recorded, I'm right, yeah, post them on Facebook, post them on tick tock as well, and that's gonna not only drive more traffic to Amazon but it's gonna make you look more legit, you know. So, yeah, you could really make this a business model again. Amazon could change things. Sure, it is a new wear program, but you could definitely ride this thing for the next year or two, I bet, and it makes some good cash from it. Bradley Sutton: Nice, all right, let's switch gears a little bit, come something completely different. Um sure, I noticed that sometimes you go to like these, you know, like masterminds for, like entrepreneurs, and, and you know you met like Saddam and and come off from a yeah, that's right, he went up there and stuff yeah and and I, I I haven't been to one, but but a lot of these you know, if I'm not mistaken, you know Some of them cost thousands, some of them tens of thousands of dollars to go to. And then so somebody you know, like me, on the outside Looking in might be like, you know, like hey, we all know about, hey, invest in yourself and this and that, but what is it about events that that has people coming out of these things and say you know what? It was worth $1000, like, like. Are you really getting that kind of value out of like these, these, these mastermind kind of events that you go to? Stephen: Yeah, I mean, I'll use that example. You know, amz, one step. I met those guys through mastermind and I mean for us, like I would say, you want to get in a mastermind of people? Like there's different masterminds for different reasons, right? So oftentimes that mastermind was going to was probably less for the Amazon business and more for the coaching business, right? Yeah, so we teach people how to do Amazon and so meeting people at those masterminds, like those guys, that was awesome, because I was like, hey, we got a big launch coming up like what do you want to throw in, you know? And so they threw in like an awesome bonus for our people that, like people can only get through our work, like for being in Our world, and if that helps. Bradley Sutton: I use them, by the way, too, for a lot of my photography, and oh man. Stephen: Yeah, so like if that helps a handful more people come in our program, like that, that so the networking itself. Bradley Sutton: Like like that you know they weren't the organizers of the event. But the people you meet can give you invaluable thing. Stephen: Okay, yeah yeah, like we met another guy who does like LLC creation and all like the legal entity stuff which, like our people need all the time, you know. So not one relationship basically paid for the match. Bradley Sutton: And that's a good point, because now it's like you know, it's not like you couldn't Google to find companies that do this kind of stuff, but but you know, you don't know if how legit they are, but you know somebody who is Gonna invest in themselves and pay a huge money to actually be at that place. It's almost like pre vetting them. Yeah, yeah, a little bit in itself. Stephen: I'm gonna do a lot of conferences, right, and like conferences you get a lot of gold out of, but it's like usually a lot of time frame, right, like are there three, four days, and then there might be like one or two. Like man, that nugget Added six figures, added a million dollars on the business, like that. One thing I found in these higher ticket masterminds like we're in, we're in a 50k mastermind or 60k mastermind, like it's just like it's so much more compressed because of who's in the room and like who's paying to be in the room, that like you're in the lunch line, you know, like to get your like potato salad and someone drops an idea on you. That's like, oh my god, that's like that was a million dollar idea, you know. So, and I think it's the connections of like everyone who's paying there like to be in the room. They have a lot of awesome connections to you know. So that network effect. I think like, yeah, like sometimes masterminds are more teaching and training and like you know, but, but the best ones I've been in are more relational and it's just like how can we build partnerships? How can we leverage each other's resources? How can we work together? How to serve our people at a higher level. So that's where I found the value. And just there's something about getting in person with people. You know you do it all the time, you know. It's just like it's different than zoom, right yeah. Bradley Sutton: Yeah for sure, all right guys. So that's something you know. Regardless of what field you're in, you know there's always different masterminds that that can help you, you know, grow as a person, as a you know there's inspirational stuff and or or as a business, if you're entrepreneur, I mean even a helium tent as a mastermind. So so you know the helium 10 elite program. You know people can meet. You know can meet other high-level sellers. So if you think that some of you guys want to look into, look at h10.me forward slash elite. But on the other hand, I think there's a couple masterminds like non-amazon masterminds I was thinking of mainly for me might want to. You know, look into, maybe I can see if helium 10 can help me out with the With the bill because some of these are pretty expensive, but that's interesting. Always bet on yourself, always improve yourself and sometimes it takes takes money to do that. Going back to the your community now, any cool stories. You know, every year there's always cool stories coming out your community. I remember the one Person who I was doing some demo a couple years ago about it's right football product or something, and then I was just like making a joke, like man, if I this would probably be totally something that I would, I would sell and then she ended up selling it made you know thousands of dollars on it. But any other cool like rags to riches stories or just just something inspiring that you could share with audience man it's. Stephen: I love our community because we've really like Encourages, community of celebration. I think like it's really easy and like even the Amazon space or really any entrepreneur space, to get in a Competitive mode where it's like, oh, other people winning means like I'm not right and kind of like you think about yourself and you. You either try to like one up somebody you know or you try to like kind of Downgrade their success or like I don't know makes it. People can like oftentimes in the early days of their entrepreneurship journey, go to kind of like almost like I'm not enough, thinking Like I was, like oh, like dang, like it's like you can get in just lack mindset. So we've really tried to overcome that because really when we're helping people in our program, we're helping bring them out of poverty mindset right Into abundant thinking, and not just financially but in all the areas. So when they do have the money, when they are making the money, they don't just let those old mindsets hold them back still, you know. And so we found the way you celebrate other people really shows a lot about that mindset you developed. And so we just like kind of our community is just a thing, like when someone is winning big or small, they post it in the group and like everyone just goes crazy over it. You know, and it's just a really cool like contagious momentum and we had one the other day that I just I loved because she said, like she was posting, I think she had done like her first like $3,000 day on Amazon. She had, you know, was doing about $10,000 weeks at that point in her business. But she said, like you know, when she started the program she was in product research for like so long. You know, like you kind of get stuck in that analysis, paralysis, and she was just getting discouraged and she said she'd always come to the group and just look at the wins every night and she would just like when she was feeling discouraged she'd go look at everyone else's wins and she just be like this is gonna be me, this is gonna be me, this is gonna be me. So it's so cool to see her, like it was probably a year after she started posting the screenshot and being like now I get to be the person you know that like encourages you and like if you're in the dumps, right now and you're feeling discouraged, like here. Bradley Sutton: It is, you know, and like, which I think is the reason why, yeah, you should be part of a community. You know, sometimes like if that person was trying on their own, I would say odds are they might have just given up because they weren't getting that inspiration. You know from other people. You know nine out of 10 times that person who's stuck in the analysis paralysis they just go ahead and give up. You know perhaps, but being part of a community you could see, you know other people succeed and it inspires you to move on. So I think that's important. Stephen: Yeah, it's incredible man and I. That's what gets me fired up. I mean, yes, it's cool when we have a student make $40,000 in a day on it. Like we've had these crazy like people like crush huge numbers. Again, it's not the normal, sure. But what gets me more excited is the people that, like you know, we got flowers in the mail from someone who said, like I was depressed, I was suicidal, like I was, I had no hope in life, and then I found this, you know, and this community, plus the training, plus the mindset, like it gave me hope again. Like that, yeah, that's like beyond the money. So we kind of sometimes joke, we're kind of like you know, amazon's kind of the front, you know it's like, yes, we're teaching Amazon, but like entrepreneurship in general, I think is one of the biggest transformational, like vehicles that you can ever like go on. It's like it's like a roller coaster ride that like changes your life right, yeah, and I love it for that. That it's like who it makes you in the process. It's so powerful. So we love celebrating those. We call those the bubble over benefits. Like it's cool when people hit the numbers and make the money, but the bubble over benefits of like I retired my husband or you know, I was able to quit this job. That was soul sucking. Or I got hope again Like that is so crazy, so Right. Bradley Sutton: Now you know we can talk Amazon strategy all day long and stuff. But you know somebody like you who's dealt with so many sellers. You know and you help people, not just on the Amazon strategy but like you know mindset and you already handle a lot of that with a community and helping people. When we talked about the benefits of community, but what? are some other things that you see is is like the difference between those who succeed, and again, success doesn't mean a certain revenue figure. You know success is very subjective, but from those who succeed to those who you know end up, you know failing and giving up, because all the people in your community. They're given the same resources. You know they all have helium 10, you know they all, they all have you guys, they all have the same. You know training and stuff, but you know not. The fact of the matter is no program or no, anybody has a hundred percent success rate. So what are some of the things that that success or that not success? What are some of the things that differentiate the successes from the failures? Stephen: Totally. Yeah, we try to reverse engineer this because we basically have this thing called the 10K payday guarantee, and so to claim the 10K payday guarantee, which basically the short statement is, if you don't make $10,000, we'll pay you $10,000. But there's a ton of terms and conditions. So it's an action-based guarantee and we basically took our most successful students and we reverse engineer what they did and we put it in the guarantee. So, if you want to qualify for the guarantee, do this, this, this, this, and it's just like a checklist of all the stuff you got to do. And so I'd say the biggest thing is focus. Focus is a big one, especially for mom, especially for parents. Like you only have so many, so much time, right, and so we call this nutrients. Like you only have so much nutrients to put into your garden. If you're trying to do Amazon, you're also trying to day trade. You're also trying to, like, do this other Airbnb side, hustle over here. You're putting in just a tiny bit of nutrients. You're gonna grow like a lot of tiny pumpkins, right. But if you cut off a lot of pumpkins and you put all the nutrients into one, you're gonna grow like the award-winning pumpkin, right? There's a book called, I think, the Pumpkin, the Pumpkin I don't know something about pumpkins, where that came from and it's written by the guy who wrote profit first. But he talks about just like you just focus, right, and so that's a big one. We see, just I mean, they're like you know, bradley, like there's a thousand ways to make money on the internet, right, and so we really train people on like put blinders on for like nine months, like a year, like just give this thing your all for that amount of time. And whatever Facebook ad you see, don't click it. You know, just like do this thing. So I think that's a big one. We see people try to do too much and then they just go slower because of that or they get derailed into something else. The second thing I'd see we see a lot is really and we had a PhD neuropsychologist come into our group and really start training on this because she was talking about she works with like six and seven figure entrepreneurs on mindset and just the science behind like training your mind to go beyond where you're comfortable. And you know our body I'm gonna like not say this as sciencey as she would, but like you know, our body is like running a thousand automations at once, like I'm moving my hands, I'm breathing, I'm talking, I'm looking at you, I'm blinking. Like our body is designed, our brain is designed to automate those things because, like, if we had to think about all that, it would like destroy us, right? And so anytime you're doing something, really frequently your brain goes into really an automation and it's to keep you, come to us, keep you safe, just keep you. You know all these things. So when we stretch people into entrepreneurship or like hey, go spend $5,000 on inventory, right, like it's something that is like way beyond their current thinking sometimes. And so the brain will go whoa, chill, stop, slow down. Like hold on, I'm stuck. Like I'm stuck, I'm overwhelmed. These are actually, like we reframe them, as green flags that you're actually on the right track, cause we see people posting the group. I'm overwhelmed, I'm stuck. Right, we're like, oh, this is awesome. This means that we're stretching you this way, right, cause your brain is trying to keep you here, but that same thinking will keep you there. If you want to go here and have this amazing business, you gotta stretch and take this step here, you know. So we've kind of helped reframe the mindset thing. So when people are getting stuck. They know that it's a green flag and then they also know to reach out, cause we have a lot of different ways to support people. So that's the thing we see is people get stuck and then they don't reach out. They ghost us, you know, like we can't show up at their house and do that type of thing, yeah, and then I would say, so I said, focus getting stuck and not reaching out. And then I would say, like I would say PBC definitely has gotten way harder in this last season. And so I think, not having not going after, like I would say, either going after two low search volume products because they are on a kind of tight budget so they're going to have to really low search volume products, or going for, like way too high search volume products and not anticipating how much budget it takes to really rank and maintain rank on those search terms, you know. So it's like finding that middle ground, and so we've started to more train on that like kind of even budget training, of like hey, if you have this much devoted for your business, like spend this much on inventory, right, and leave this much for buffer room and leave this much for something you don't even know about yet, you know, because what we find is sometimes people stretch their budget on the first product so far, like you got 10,000, they spend all of it on inventory and then they have no buffer room to like keep it going, and then they got it, and then, if it is going, they got a reorder and then they're stuck right. So, training on that buffer. So just for people listening, if you're like I'm doing Amazon, I got this type of budget going in. I think, padding that budget right After you're not going all in on your inventory, you have budget room. I mean, you did this with that project. You launched a ton of products for like was it $5,000? Bradley Sutton: Yeah, so I don't know. 12 products for 5,000 project 5K. Do you have any? Stephen: budgeting rules. I'm just curious, selfishly, because we've been kind of developing it, but like even for that, did you have any budgeting rules, like how much of that budget you'd spend on one product? Bradley Sutton: No, like I just wanted to see how many. My budget was 5K total, like including, you know, launching and stuff. I was like, all right, what in the world can I do with? This was my challenge. And then I was like all right, a lot of them were like straws and then I launched a brand around that like stuff that had to even do with like straws and parties and stuff. Stephen: Is there just low cost to? Bradley Sutton: make. Was that what it was? Yeah, just low cost to make. It kind of sucks that now that there's no Amazon, small and light. So actually I started losing some money on those products in the last few weeks that Amazon took away that program, but I mean, my goodness, like I discontinued some of them. They weren't all home runs, you can't be 12 out of 12. But still, like there are some products. I think I started that thing like four, three, four, five years, no, four years ago, and I'm still selling, you know, some. Like you know, I'm even bringing back one I'm going to do a little case study on it that it was really popular around Christmas time and I haven't sold it in, like you know, two years and so it's been dead. And I just ordered, you know, some new ones to see if I can get some traction. But yeah, the budget is. It was definitely critical. But you know, I tell people like, just because, like you can do it, this is not advisable because you know nobody can make a living off of products that are retailing for like $7, $8, which is what you have to do when you're trying to get products that your cost is less than a dollar, which it was for unit, yeah, so, yeah, yeah. Stephen: So we're encouraging people, like we kind of we kind of ask them what their budget is and then we kind of encourage them to stretch it a little bit and whether you're leveraging financing or, honestly, like we've seen a handful of people do partnerships, where you just are getting an inventory investor and that sounds fancy, but I mean that means like a friend or a family member who has heard about Amazon but doesn't really want to do the work, and so we found a lot of people doing that and, honestly, I would, I would. One of the easiest things to do is go to go to someone who has an audience too, like, if you can go to someone like you know, you're listening to the show, you have that one friend who has like an Instagram following. Go to her and go hey, I'm learning about e-commerce, I'm launching this product. Would you ever have interest in launching a product for your audience, you know, and then like, develop it with them, and then, basically, you do all the work, you do all the sourcing and then you get a percentage of the sales you know and that that's a no risk way to get into it. Or someone else is fronting the money for the inventory. They already have the audience, not only the Amazon data of the traffic there, but they already are going to promote it and that audience loves them. Buy anything they shall, you know, talk about. So that's another way we've seen people do it, where they are basically making it rain for someone else and then they're making a percentage of that and that's making their own pot and now they have their own money. Actually, that that that wallet brand Kingsloo, one of our Rainmakers, went through our challenge and she got hired by that company, oh wow, and she built their Amazon brand. I mean, they were, they were doing about eight figures like 10 to 12 million on just Shopify with that product. You know, just Facebook had to Shopify and they weren't even on Amazon. But when we looked at the helium 10 data, it was like people searching their brand on Amazon right, yeah, you'll see the Facebook guy and come over, and so she built it out and like, built a I mean they did a million dollars on just like the Amazon channel. And then we recently worked with them because I'm a good good friends with Josh and we re-did his listing cause he was just ranked on his brand keywords, like you know, but he wasn't on slim wallet for men or any of these like big keywords, and so we reworked it. Maldives launched it again and it like basically I don't know exactly but it it almost doubled or tripled his Amazon sales Like he was doing. He was doing. I remember him saying me screenshots of like right after the launch and it was like he's doing. He was doing I think 8,000 or something like that a day and he went up to like 25,000, 30,000. And this was like Q4 last year. So I don't know what his numbers are now, but it's crazy Like there's so many Shopify owners should just like they're cranking on Shopify but they have no idea about Amazon or they have false beliefs about Amazon. That's a whole nother market. If you're trying to get into Amazon, be an Amazon account manager for people on Shopify. When you have those Shopify ads for, like those DTC products, go look on Amazon. If they're not on Amazon or they're on Amazon and their listing is terrible, like there's an opportunity there and it's hard to like work that type of deal sometimes, but if you can like, that's incredible. Bradley Sutton: Yeah, yeah. So your program, you know, before we get to the last couple of strategies you might have, I was just looking at your website. It says you've had over 12,000 moms go through the program there. So if somebody is interested in it, is that like a prerequisite? They need to be a stay at home or working mom or what kind of a requirements do they have? Stephen: You know you just need to be motherly. No, that can be anybody. When we started, like you know, this is definitely a strategy for Amazon too. Like you want to have a niche, you know you want to, like, really focus on one person. So we, when we looked at our top case studies with our training, it was moms, and so we really made the program for moms when we first started. And when we first started was a lot of stay at home moms. Now it's a lot of working moms, a lot of corporate moms and it's a lot of non moms as well. So really we're just family first and so we're not going to tell you to just hustle your life away or going to tell you like, hey, build this business, but do in a way that protects your family, protects your marriage and all those things. So if you have a family mindset, you can definitely check us out. Yeah, and how can they do that? I'd say go to the. Go to rainmakerfamily.com. Rainmakerfamilycom that's like our, our branded website. You can find our social media there. We have a challenge, seven day challenge. You can get to there. That's what I was talking about. Like we've had people go through that and even just that launch, launch products, and you'll see, you'll see Bradley in there on a bonus day. Bradley Sutton: If you make it like this is one of the few. Actually no, this is the only community that almost every other week I do a, I do a call with them because you know your community is one of the best out there and so I wanted to make sure that you know I give back because you guys are doing some great stuff and really great community. Like I was just set the Amazon. Accelerate in Seattle and met some Rainmakers that came up took some pictures so that was. that was cool too, so all right so yeah, rainmakerfamily.com. Guys, if you want to, you know, check out the program Now. What's a couple of you know could be Amazon, anything else, e-commerce or some strategies you can leave us with today. Stephen: Man, I feel like I'm trying to remember the ones I said last time, you know. So, like, I think the one we've been geeking out on again we're still testing this but really is, how can we increase the average cart value on Amazon? Right On Shopify? Like you can have upsells, downsells, cross-sells, like you, you know you can have that funnel, but on Amazon it's just harder to do that. And I feel like I saw Amazon testing this for a season, like they had like a way you could like, oh, add this other thing on there, but I haven't seen it recently. And so what we've been doing is using inserts, basically upsell because, like again, not everyone's going to take an upsell on that, but if you make it really attractive and in alignment with your product, a percentage of people will click through on that thing and a percentage of those people will buy. And so the best way to do this with Amazon, honestly, is like doing a high ticket upsell of some sort. So imagine you're selling, like I don't know, a dog whistle for training, right? Like having an insert that says, like you know, get our free guide on blah, blah, blah, and that free guide leads to a dog training course that's $297. So, like I love pairing information products with physical products because you've already kind of like, spent money to acquire that customer, so to say, right, you pay the PVC, you got them, you know you, you sold them a $15 whistle. If you could Not even make money there, but then a percentage of people buy the $297 course right on the back end, then it increases your margins like crazy and you can spend more than anyone else on that product because you don't need to make money on the product. Actually, you know money in the back end from a percentage of the people that come through. So the tricky part is figuring out, like what's really in alignment with that product, that's that solves problems that that person is buying the product for, right. So yeah, every product Usually solves some sort of problem, right? It's like I, my kid is biting the rail on the crib. We, I, so like he, buy the crib rail bumper, right, like that was one of our, am our Rainmaker products. So like, what other problems does that parent? Half right as it with a two-year-old? So you just start thinking like how could I serve that person at the highest level? How could I? How could I give more value than anyone else in this industry? Right, and yet you could do other physical products, but those take time and and the best thing I would honestly do is give them something for free that you're gonna get, sir, contact information, and then you can ask more question about it, and then you can develop something for them that serves them at a high level, or you can develop future products for them, you know. So I know a lot of people take people from an insert to like a free download or something like that. But I'm kind of thinking through, like, how can we take them to Something that is actually an offer? Right, it's like it may be a free thing at first, it has to be catch it, don't? You can't just say, like, buy my thousand dollar course yeah, no, I mean her and have people click it. Like it has to be like something that truly is like oh wow, I'm gonna scan this QR code or click this link or whatever. And so, yeah, we, we another thing, our Rainmakers doing just like if you know, we're talking about Amazon Associates, as they will link to their other Products in their shop using affiliate links on the insert. So like, and they will even do this for other people's products in our community. So this is really cool. Like, oh, Rainmakers, if, like, they have a baby product, they'll go post in our group who else has baby products? And they'll find like three or four other products and they'll say basically, like, check out, check out our you know, check out our friends, and it's like three other products, but they're using affiliate links. So even if you're just making a couple dollars on that, it's increasing. I mean, you might spend a couple dollars to get the customer on PPC. So it's just this idea of like how could we steward those sales more? Um, Alex Hermosi said like if you could get one more sale ever and it had to lead to like every other sale in your business, like how would you change the customer experience you know, and like what, what does that delivery look like? Right, if you start thinking that way, like how could this one sale lead to every sale, it starts making you think a little differently of like how can you Serve someone out of Super High Level and invite them into kind of a deeper relationship with your business? Bradley Sutton: Yeah, you know so yeah, interesting, all right, well, that's, that's a. That's a good one. I'm I know my memories bad, but I'm almost 99% sure we did not talk about that before, so that's new stuff, all right, well, steven, thank you so much for joining us again. Again, congratulations on all the success and and look forward to you know, always, you know being around there for your, your community, more and and hopefully we get to a link up. It's been a while since we've seen each other in person, so hopefully we get to link up at one of these events coming up. You know you need to make your own like, like big, like kind of like get away or event. Stephen: We're gonna go to Cancun. You want to come? I'm down, I'm down. Yeah, I'll send you down. I'll send you to work. Bradley Sutton: Put me to work, I'll, I'll serve, I'll serve, I'll serve the meals there. I'll do whatever you want, I just want to hang out with your communities. Stephen: I love that. Thanks, thanks a lot. Bradley Sutton: Please get give my regards to the family, and we'll be seeing you soon, all right.
Join our hosts Marcus Brown, Kara Goucher, Laura Thweatt, and Peter Bromka as we dive into a candid conversation with Rose Harvey. Fresh off her podium finish at the Big Half Marathon in London, Rose is gearing up for the Chicago Marathon. We discuss her preparation, training, and insights into being a Puma-sponsored athlete coached by Alistair and Amy Cragg. Expect insights, not just on running but also some Taylor Swift fun! We're discussing Rose's quest for Olympic Marathon qualification, the power of social media in pro sports, and the mental game that resonates with both elites and amateurs. Thank you Rose for joining us in this episode!
Group Chat is here and this one is chock full of hot takes and laughter. We chopped it up about: 5th Avenue Mile USATF 20k Champs Why 20k's and not half-marathons? Mo Farah's challenging legacy Emma Bates's goats Boulder Buffalo football and Laura's field storming! Subpar modern slang usage Today on Group Chat we are joined by Laura Thweatt, Lindsey Hein, Tommie Runz, Peter Bromka, Marcus Brown, and Matt Chittim.
In this episode we do our first Ask-Kara-Anything! Kara Goucher had a trackside seat to history as she helped call the 2023 Track and Field World Championships for the American broadcast. We couldn't resist peppering her with questions about the event, the top athletes and races, the logistics behind the broadcast, and much more. We even got help from some of our Patreon supporters who also submitted questions. In addition to Kara, this episode includes Peter Bromka, Laura Thweatt, Tommie Runz, Marcus Brown, and Matt Chittim. You can find our Patreon page here: https://www.patreon.com/relay
Today's episode is a group chat with Tommie Runz, Peter Bromka, and Marcus Brown that was originally published on Relay. In this conversation we talked all about Keira D'Amato setting a new American record in the half marathon and how that record has evolved over time. We also did some training talk by discussing the ways in which we've approached training in the heat and humidity (good god the humidity/dew point is high!!!). Peter's method was easily the funniest! You can explore Relay and get a 7 day free trial at www.patreon.com/relay. Sponsor: This episode is sponsored by UCAN nutrition which is powered to deliver steady, long lasting energy without the spike and crash. Add in UCAN Hydrate to get those electrolytes that you need to stay hydrated. Finally, you've got to try the award winning Edge energy gels - they are my go-to on the run. You will get 20% of all of your orders at ucan.co with code RAMBLING. Get 6 free Edge energy gels at https://ucan.co/rambling. _ _ _ Learn more about your ad choices. Visit megaphone.fm/adchoices
Behind the News, 6/8/23 - guests: Christopher Layne on why we're in Ukraine, Marcus Brown on his AR sculptures showing the history of US slavery - Doug Henwood
Last Monday we had our inaugural Training Talk LIVE call on Relay and it was everything we hoped it would be! More specifically, it was a space for Relay subscribers and creators to have an informal chat about our training, racing, goals, and challenges with plenty of fun randomness thrown into the mix. We will be doing this every Monday at 2pm est so come join us! Relay is a collaborative of elite runners and running content creators publishing high-end writing, audio/podcasts, and video. These pieces provide insight, knowledge, and entertainment to dedicated runners. Relay has some of the most collaborative and creative work in the running industry that is sure to impact runners of all abilities. The Relay team consists of amazing people like Kara Goucher, Peter Bromka, Mike "Kofuzi" Ko, Stefanie Flippin, Lindsey Hein, and Marcus Brown. In addition to great content, Relay also provides full financial transparency. For $9 a month subscribers get the most creative and collaborative running content on the internet. All of the Relay creators split our revenue evenly so you know exactly where your money is going. Visit Relay today: www.patreon.com/relay Sponsor: This episode is sponsored by UCAN nutrition which is powered to deliver steady, long lasting energy without the spike and crash. Add in UCAN Hydrate to get those electrolytes that you need to stay hydrated. Finally, you've got to try the award winning Edge energy gels - they are my go-to on the run. You will get 20% of all of your orders at ucan.co with code RAMBLING. _ _ _ Learn more about your ad choices. Visit megaphone.fm/adchoices