Podcasts about nscaa

A self-proclaimed 'Dallas Boy' and original "Texas Longhorn" (not the University, football guys) Youth Soccer Club" player who spent the majority of his adolescence and teenage years on the Europe Continent playing soccer, and winning games and trophies, Butch stayed over and played in England in the 1970s - virtually unheard of at the time. Luckily for us, he had the foresight to also pursue his coaching badges before returning to TCU to finish his Master's Degree. A prolific clinician, coach, tactician and published author, Butch has touched the game on every single level of US Soccer. From U8 summer campers to MLS, to the Scottish FA and FIFA, Butch is respected and listened to on both sides of the Atlantic in both the women's and men's game, top to bottom. Butch is a "Football Guy", through and through. Lauffer has several foreign and domestic coaching licenses, including an English Football Association's preparatory coaching license (1982), the United States Soccer Federation “A” license (1987) and the Irish Football Association Grade 1 coaching license (1989). Most recently, he earned a United European Football Association “A” license from the Wales Football Association in 1998 and a UEFA pro license through the Scottish Football Association in 2001. During the 1994 World Cup, he became a member of the USSF National coaching staff and assisted FIFA with the technical reports for all World Cup contests at the Dallas venue and taught coaching courses on developing coaching skills for the “A,” “B,” and “C” levels. Butch is about to enter his 33rd season as head men's soccer coach perennial NCAA power West Texas A&M University, a program that he not only founded, but also coached the Women's side for the first decade of its existence. This year he will eclipse his 600th win as a Collegiate Head Coach. He has been a mainstay of youth soccer at every level in Texas and across the USA and for the NSCAA for the majority of his life. He has garnered most all Regional, Conference & National awards and pushed dozens of his collegiate players to Football Clubs both overseas and here at the top levels of US professional soccer. #podcast #soccer #futbol #3oldgoalies #leadership #ussoccer #WestTexas #WestTexasAM #unitedsoccercoaches #beautifulgame #USMNT #Wosoc #wins #winning #NSCAA #500winsplus #ncaa #ncaatournament recorded 3.12.23 Included in this episode: Lauffer Interview, Boa's Trip around the Globe, and an outside the box topic: Top 5 Favorite songs of all time. Most of the tracks talked about can be found on our Spotify playlist : https://open.spotify.com/playlist/5aaDDb9ubN4KjqCMpSzV1u?si=61034ebcb13a405a Music on 3OGs is provided by the Floodgate Operators. Our show is brought to you by theSQWAD.COM because everyone loves a W.

THE KELLY CARDENAS PODCAST PRESENTS Coach Shaw is in his first season at the helm of Robert Morris. Prior to RMU, he spent the six years as the head coach at the University of Nevada Las Vegas (UNLV), compiling an overall record of 66-48-9 (.573). The winningest coach in program history, Shaw was named the 2016 Mountain West Conference (MWC) Coach of the Year after leading the Rebels to an overall record of 16-4-3 (.761), including a mark of 8-1-2 (.818) in the MWC. UNLV claimed its first conference championship and NCAA Tournament berth since 2007, had a 12-match unbeaten streak during the year, the longest in program history, and also established school records for points (152), goals (51) and assists (50). Prior to being named head coach at UNLV, Shaw spent the 2013 season as the head coach at Barton College in Wilson, N.C. The Bulldogs posted an overall record of 14-5-1 (.725), and Shaw was selected as the 2013 Conference Carolinas Coach of the Year. He also spent four seasons as head coach at the University of Mount Olive in Mount Olive, N.C., from 2003 to 2007, compiling an overall record of 52-34 (.605). While leading the Trojans, Shaw orchestrated the greatest turn around in NCAA Division II history, as UMO went from 3-15 (.167) in 2003 to 20-3 (.870) in 2004. Named the 2004 Conference Carolinas Coach of the Year, the Trojans produced the highest scoring offense in NCAA Division II. Overall in 12 years as a head coach, Shaw has posted a record of 132-87-10 (.598). He also spent three seasons as an assistant coach at Fresno State University (2007-09) as well four years as associate head coach at North Carolina State (2009-12). A native of Fayetteville, N.C., earned a Bachelor of Science degree in biology and physical education from Methodist University in 1994. He also owns a Master of Arts degree in exercise physiology from East Carolina University, which he earned in 1997. A 1993 National Soccer Coaches Association of America (NSCAA) All-American at Methodist University, Shaw helped the Monarchs earn four consecutive Dixie Intercollege Athletic Conference championships and bids to the NCAA Division III Tournament (1990, 1991, 1992, 1993). Selected to the USA South Conference 50th Anniversary Team, Shaw was named to the 1993 Adidas Scholar-Athlete All-American First Team. Shaw, who played for the Raleigh Flyers of the United Systems of Independent Soccer League (USISL) in 1994, owns a Premier Diploma from the NSCAA and an "A" level national license from U.S. Soccer. He has extensive club and Olympic development experience, as well, most recently having served as the girls director for ODP for the state of Nevada. https://rmucolonials.com/sports/womens-soccer THE HIDEOUT DONATIONS FOR MAKENA'S SCHOOL MUSICAL Be sure to check out my new audiobook SUCCESS LEAVES CLUES (THE 7 P'S THAT CAN SHIFT YOUR REALITY) MORE KELLY “JOY IS THE ART OF FALLING IN LOVE WITH YOUR CURRENT CIRCUMSTANCES AND ALLOWING MAGIC TO HAPPEN!” EXECUTIVE PRODUCER BROOKLYN CARDENAS

Patrick Carver is the Owner of Constellation Marketing, a digital marketing company that focuses on driving growth for law firms using web design, advertising and other tools. In this episode, Ron and Patrick talked about how you can take advantage of the many facets of digital marketing today. Patrick shared how a law firm can attract clients by doing sustainable and organic practices like making articles that are tailored for the client you serve, by designing your website to have relevant information and by working on technical aspects such as google advertising, search engine optimization, backlinking and other strategies.  Timestamps:Key things to do for organic growth (7:38)Backlinking and how it can help your website (11:27)What is Google My Business? (28:20)Other marketing channels that law firms should be considering (35:16) “Take advantage of the digital real estate that's out there that exists for attorneys.” - Patrick Carver Connect with Patrick Carver:Website: https://goconstellation.comLinkedIn: https://www.linkedin.com/in/patrickacarver/ Patrick Carver, Owner of Constellation MarketingDigital Marketing for Law FirmsPatrick Carver is a Missouri native who has spent over a decade working in digital marketing. Before devoting his work full-time to Constellation Marketing, Patrick served as Digital Marketing Manager at Fortune 500 company DICK'S Sporting Goods. He has successful experience across a variety of industries and business sizes.Patrick received his B.S. in political science from Emory University in Atlanta, Georgia. His long history of success is anchored by a strong work ethic and a creative problem-solving approach. In high school, he was an all-state soccer player, a national champion debater, president of the student body, and an entrepreneur. In college, he was a two-time first-team NSCAA all-American soccer player at Emory University as well as team captain and continued his entrepreneurial interests while maintaining a full-time academic load.Now, as CEO of Constellation Marketing, Patrick leads a talented team of legal marketing professionals who work together to achieve a shared goal of driving growth at law firms. From web design to advertising, we have the skill, experience, and drive to build, manage, and maintain the entire spectrum of your digital marketing needs. LinkedIn: https://www.linkedin.com/in/patrickacarver/ Have comments, questions, or concerns? Contact us at feedback@1958lawyer.com Episode Transcript:Ron Bockstahler  0:29  Okay, welcome to the show, the 1958 lawyer, I am Ron Bockstahler, your host, we got to today, we're going to start off our series, our marketing series, because I think marketing is one of the greatest misunderstood aspects of running a small business and a small law firm. So we're going to start it off with who I think is one of the best in the country of just talking the overall marketing picture, understanding what it takes, he only works with law firm. So he's a specialist working with law firms. And he's got a ton of background. So Patrick Carver, the CEO of constellation marketing, welcome to the show. Patrick, great to have you back. I'm very excited to have you on the show today.Patrick Carver  1:06  Thank you so much for having me, it's great to be back. Appreciate all that,Ron Bockstahler  1:10  you know, and I'm going to start it off by in I know I've we you and I have talked but marketing people are some of the most mistrusted individuals out there, because they come in and they can do SEO for you, they're gonna pay per click is gonna, you know, and a law small law firm, a solo practitioner says, okay, here, and I'm gonna pay you guys to do this, and you're expecting X amount of results on that, and you get nothing, maybe get something the first couple months, and then it kind of goes down the tubes. And, and we're going to talk to that because, you know, I've gone through this for over 20 years running my company, which made me go out and get a little education on my own. And then I started talking to Patrick, and wow, this is someone that you can trust, he's gonna tell you what it is. So he's not here to he's not going to sell you. He's just going to tell you what it takes to take your law firm to the next level, as far as marketing goes. So with that point, Patrick Patrick, let's talk about how you got here, I guess maybe that's a good way to start.Patrick Carver  2:00  Awesome. Yeah, I am originally from Missouri. And I got into this, essentially, because my father is a criminal defense attorney. And throughout, kind of growing up, I would help him here and there with little items, just kind of understanding technology, I'd built some websites and done some different stuff. And I was working for a separate company. And he'd been kind of unhappy or just, you know, unfulfilled with his marketing provider, one of the big companies that's out there and provides marketing services, and he'd send me these reports every month. And he would say, what does this mean? You know, he didn't understand what it all meant. He knew enough he'd been where he knew he needed to do something, he knew that the market was changing from doing advertising in the yellow pages that you needed to be online, Seo was this thing that was happening, and so on. And so he had the foresight to know he needed to do something. But beyond that, he you know, really just wanted to focus on being a great lawyer and running his practice and all that. And so he'd send me these reports. And he basically would just ask me, Hey, if you have a minute, just let me know what these guys are doing, and if it's any good, and so I was able to eventually install Google Analytics on his website, and let it run for about six months, I think. And by the end of this, this little experiment, I realized that none of his business coming in was from anything that this company was doing on the SEO side, literally every new case that he was getting, had come in by someone googling his name. So he was, you know, really getting all of his business through the fact that he was a good attorney, he would get referrals and stuff like that. And so that really, for it, well, it angered me, you know, that he was paying $1,500 a month for what I thought was, you know, kind of a scam. Really, I thought that somebody, you know, these folks had kind of sold him a bill of goods, but they weren't really doing anything on a monthly basis to actually create that change and, and be accountable for those results. And we're really just kind of banking on the fact that, you know, he wasn't super knowledgeable about about SEO and the, and the inner workings. And so at some point, he just said, Well, do you think you can do better and you know, and make me an offer to do it? And so I did it. And at that point, I wasn't, I wouldn't consider myself an expert at that point with regards to search engine optimization, but I knew enough to where they kind of let me experiment a little bit. And after a year, or six months, we started to see some really good traffic growth and we were the things we were looking at to try and change bringing net new people into into the equation who didn't already know I'm in were just out there searching for a criminal lawyer, we could see that, you know, not only was he getting more traffic, more people were calling and more business was happening where they didn't, he couldn't track it back to a referral, right? He, it was a net new person coming in. And so that was really the big lightbulb moment for me that, okay, you know, doing it the right way or doing the, you know, a good amount of work in the right way can actually lead to these results. And so after, you know, the first full year, their business was up by almost $200,000. And that was a big, you know, again, lightbulb moment for me where I could, you know, see really how this could be have a big impact on other people's firms. Now,Ron Bockstahler  5:49  now, you then you became you started up constellation marketing, and you guys have expanded now, so you're working with law firms throughout the country, give us an idea of the type of law firms you're working with today.Patrick Carver  5:59  We work with mostly what I call transactional law firms. And those are for me, firms that rely on a volume based business. So they are not the corporate law firms that maybe have a couple of clients per year. And they're happy with that these type of firms and we're talking about personal injury, criminal immigration, bankruptcy, family, you know, kind of anything that fits in there, that is a in for us, it's typically a solo or small law firm, that is really relying on that influx of new business on a monthly basis, they may get some recurring, but, you know, hopefully, people aren't committing felonies every single month of the year, right and coming back to you. So it's those type of businesses that when we kind of get them, often, they are running a good business, they are delivering a good service, but they're mostly existing on referrals, and friends of friends, things like that. And they want to get to that point where they they're getting new business in the door that is not reliant on referrals, which, you know, as the audience knows, can when they happen, they're awesome, but they're often infrequent. And you can't really do anything to amplify them, or increase the frequency in a really good, you know, consistent way.Ron Bockstahler  7:27  Let's take it to because you did a presentation on how to create a pipeline of new clients without referrals, like, let's talk to that, how do we do that? What's some of the key things that you got to do as the small law firm?Patrick Carver  7:40  For sure, the biggest things you can do our to really just take advantage of the digital real estate that's out there that exists for attorneys. And what I mean by that is, you think about how someone is looking for a lawyer. And we know that the majority of people either start or at some level, they are going to pull up their phone or on their computer search for criminal lawyer near me or criminal lawyer in Dubuque, Iowa, what, wherever they are, that is where Google takes over. And you're going to start to see the search result, which has some ads, it has map listings, it also has what we call organic results below it. And our view is that you want to try and maximize the number of positions you have in that kind of ecosystem. And so there, you can pull levers there, you know, on the free side, and then also on the paid side, right, so everybody's probably familiar with Google Pay Per Click advertising. So you can kind of skip the line and get up there to create that instant visibility. Now, if you don't want to do that, or you want to have something that's maybe more sustainable, then you can focus on more on building your own assets. And so we think about that as number one, that's your website, building a website, and just doing really simple things like discussing your practice areas in depth, and discussing the situations that your clients find themselves in and how you can help in those situations, that is going to increase the general visibility of your website so that when people are searching for not only kind of a generic, I need a lawyer type term, but also, hey, what's the penalty for trespassing in Georgia or something like that? You may pop up for that, right? And so you want to kind of think about how what are the all of the issues that you are able to solve for your clients and write about it and that's free and you you know, you can do that relatively easy. The other part which I think has a little bit less of an impact, but still is can be useful is then maximizing your presence on all these other platforms. that allow businesses to represent themselves. And specifically, I'm talking about legal directories and just other directories in general, because if you go and search anything, particularly a lawyer search, you're going to see, it's a couple of individual lawyers from your neighborhood. But then you also have the abos, the fine laws, the lawyer calm, having a presence on there is good. But ultimately, you're gonna get a lot more mileage by building your own your own website and presence. But it's kind of our view that, you know, you want to maximize everything right, and get as much of that real estate as possible. So it's not one or the other. It's all the above, right?Ron Bockstahler  10:47  Let's could you kind of take it back, you talked on you go to that first page on Google, there's three distinct things you mentioned, that was the ads to pay per click ads, there's Google My Business. So the map, yeah, and there's the organic stuff, you'll build not your own stuff. Now let's, we focus on organic. And just so everyone knows, is we are going to have Patrick back on the show here down the road. And he's gonna really dig deep into SEO for us. But for today, we're trying to keep it over. You bet. It's really, really hard. But one thing you just said is, why should I be on those directories? And hopefully linking back to the website? And can you talk a little bit about what backlinks are and how they benefit your organic search results? For sure, they'rePatrick Carver  11:29  largely two things that dictate how Google selects what pages should appear in the organic search results. It's you've probably heard about this before that it's their algorithm. And, you know, the algorithms changed. And so you got to do do these new things. The two kind of core components that have pretty much stayed the same from the beginning is our content, the quality of content, and links, and links are representations of your website, on other folks as websites. And so that, you know, the act of constellation linking to Amata would be a backlink, right. And that is helpful to Google to see who is essentially validating you are vouching for you on the internet, right. And so someone who has a collection of links from, you know, just in a local lawyer scenario, maybe has a link from the Bar Association, the local business organization, and some other folks as well, for Google that represents more credibility. And so in conjunction with what you're putting out in terms of content, they look at those two things, and they're basically trying to rank you on credibility, and the more good links from, you know, quote, unquote, reputable sources that you get, it goes to enhance that image, right. And so it's not, you know, I think there's a misnomer about search and things that if you just do kind of one, this one thing, you're going to get the results, and you're you're going to be in good shape. And so people will often say, Well, I don't need the right keywords, or I just need the good links, right. And it's, you know, it's just not, it's not that that simple, or there's more at play when determining those results. But backlinks are certainly an important part of, you know, developing that that overall presence or that overall image, but I would kind of, you know, push people to think about it more about just the overall image or brand of your company that you want to have good, helpful, fact based information on your website. And then if you can get backlinks from people in your community, from other lawyers from you know, these other areas that are relevant to what you do, you're going to benefit fromRon Bockstahler  14:06  that. I like your content. If you mentioned, how does it say dog bites I specialize in, you know, going after clients or helping clients with dog bites. Now I can write articles about dog bites that have keywords within that article that I post that on as a page on my website. Now, someone else might see that and they might be writing something similar and they might add a link to my article as a reference. That's a backlink Correct?Patrick Carver  14:33  Yeah, absolutely. And, you know, they're kind of hard. It just depends on how niche specific you know, your information might be right. Because, you know, if you're writing about maximum settlements on dog bite cases, you know, that's a pretty specific thing and there's probably not, you know, people just standing around waiting to link to that. But if you were to and this is, this goes into some of the stuff Adeje, you know, around link building and developing these things, you know, but could you do a guide, you know, for parents right about the dangers of dog bites, and then reach out to some of the middle schools in your area, you know, that have maybe resources for parents and send them an email or something and say, Hey, I've got this great guide, it's about dog bites, or it's about drug prevention or things like that. I think this might be useful for, you know, for your parents, right. That's just one example of, you know, how a transaction like that that might occur. And the hope is that if you are creating good information about whether it's dog bites, or criminal laws that naturally Google will reward you. And I've seen this happen, where, you know, we've written content and developed resources, over time that they show up, they get ranked, and then random people out there on the internet, use them as resources in news stories and different things. Because you are, after all, a legal expert, right. And so people are looking for that information. But there's certainly an art to it. And, you know, I think the low hanging fruit, for most people is really just doing the basics of, you know, having a website, you know, adding to the directories doing your Google My Business, you know, and before we even get into kind of the higher end or more applied SEO strategies, I think, what I always advocate is, if you just do those basic things, I mean, you're ahead of a substantial portion of the, you know, the other lawyers out there who are competing for that same type of activity.Ron Bockstahler  16:44  Patrick, I see this a lot in the 1000s of law firms that I work with is someone will say, you know, my practice was going great things have slowed down. And, you know, they're thinking, did they slow down? Because the economy slowed down? Or did they slow down, because I'm not getting as much FaceTime on Google, you know, digitally out there. And that, probably the latter, they're not getting as much face time they so that someone comes in, it's a marketing competence. So we got to redo your website. And I'm always questioned, do you really need to redo your website and spend 510 $1,000, pumping out a new website when maybe it needs maybe a little refreshing? And then more pages added to it, which is basically content that you could just pump out? It's a different thing we talked to what do you think? What do you see? Yeah,Patrick Carver  17:26  yeah, it's kind of needs to be reviewed on a case by case basis. I mean, I think for a lot of digital marketing companies, they have a financial incentive to build you a nice new website and extract as much revenue as possible from that. Do I think that often a new website is needed? I do. But that's with the caveat that I don't necessarily think that you need a five or $10,000 website to get the job done. Right. And the problem that, you know, we often see with websites, or I'll describe a scenario that's very common is, you know, hey, I started my firm. Two years ago, I had my cousin build the website, I haven't really touched it in a while. And, you know, now I want to, I want to grow up, but I think it's, I think it's pretty good. And that, you know, there's not, you're not going to necessarily say that, Oh, that website's awful. And, you know, could we make it work? And could we improve it? Yeah, we probably could. But with a company, I'll give you an insight into kind of how we, you know, how we do it with my company is that, you know, we have what I call a formula or package with what we know really works in terms of how you build the website, from the, you know, the code side of it, the plugins we use, it all works together to, you know, kind of get this end result of really fast loading website meets all of Google's guidelines. And it's often easier for us to go and build that new site, because then we we know the ins and outs of how to work on it, it's easier for us to update content, it's easier for us to do all of these things, you know, if when it's kind of in our own style, right. But that being said, you I think you do have to be a little weary or just keep, you know, scrutinize kind of the rationale for you know, if a marker does come and see you know, and wants you to get this, you know, enormous website, or it's going to be this big expenditure, I think you want to you definitely want to scrutinize them and call it you know, call him to task a little bit or at least have them explain what's the difference between where I'm at and where you know where I'm going, and it shouldn't just be Well, yours is bad. And this one's better. Right? If there's a real tangible, meaningful difference that they can commute Okay, then I think that's a company that's going to be more trustworthy. And you know, and generally has a philosophy behind it versus, well, you know, we didn't build that website, and we're gonna build this one. And we're gonna charge you a bunch.Ron Bockstahler  20:14  But let's talk about and there's a lot to marketing. So I try to keep this on a high level, but touches in the old sales model, if you're a salesperson, you're expected to go out and have anywhere from five to, I'd say, eight touches of a prospect before they become a client, which means you call them you talk to him, you said something to him, you know, whatever, you know, it, just all these things would be a touch. But now that I think that mentality that is still there, right, you still have to have five, eight touches, but the touches, you're not physically going to their sets location and what they're seeing you digitally. So how does that plan I want to lay out expectations. So you come in, you got a nice website, and you got some links going on, you got your you're doing some paid ad, you got some GNB going, which we'll talk about in a minute. But how do you know what expectation wise? How do we lay that out? So the attorneys that are doing the marketing, they understand that it's not going to happen, just because they see you once doesn't mean that boom, I've got a new client?Patrick Carver  21:09  Yeah, I think you can, you know, there's a couple things to think about that. I mean, the, it goes back to really our core philosophy, which is get as much real estate as you possibly can. So you want to have your own website, you want to be consistently adding material to it, you want to be developing it growing it over time, you can also influencing with ads with these other areas. But something that, you know, that we do, and we're big believers in is not only creating kind of the obvious content, which is maybe building a page that is personal injury lawyer, Chicago. So that's a very common specific type of search terminology, you know, search term that we see very often in different markets. But that's not the only that's kind of the, you know, it's a big part of the iceberg. But it's still just what you're seeing on the surface. And so what I mean by that is under that there, are there going to be a lot of other questions that are kind of the search before the real search. And so before someone's actually searching for personal injury lawyer, Chicago, they may be searching something like I was hurt in an accident, you know, what do I do? Or what kind of compensation can I expect from an accident? Or how does it work, these type of questions that they have, those are great opportunities to create content and create things that you can add to your website. And I think that's how one of the ways you know, you provide value early on, so that by the time they actually are ready to hire an attorney, if they see you, again, when they're searching for personal injury attorney Chicago, you know, you show up again, it's like, Okay, I've already seen that person I already got, you know, some value, they seem to have credible information about the thing that I'm experiencing, right. And so, over time, people often will ask me, How long should I be doing this? You know, kind of like, is there? You know, once I get to a year, you know, am I done? Right? And, of course, I have a self, you know, I have my own incentive, you know, to, as a business to keep doing SEO for them for forever, right. But the truth is that you can continue to grow the visibility of your site, almost, you know, infinitely I mean, there are some ceilings that are limits that you'll hit. But, you know, over the course of a year, if you have, you can talk about every individual practice area. But then you could even break out each of those individual practice areas to five other questions or parts of what might go into a drug law case. And you could talk about penalties, you could talk about, you know, all sorts of things. And so the more that in those are really what you might have heard being called as long tail searches, where it's not the most common, but it's these more specific questions that are out there that people have, and are using that to get information and then figuring out what they need to do, do they need to get a lawyer and you know, and then they get down to that closer to the bottom of the funnel and actually search for an attorney. And so I think, you know, it's financially lucrative to continue to build your presence like that over time and keep doing it to just show up for as many possible searches that fit within your target customer as possible.Ron Bockstahler  24:43  And that's a key point because you can keep your costs down, especially on a PPC if you're very very targeted, very specific. You're just in content, but also in geographically. Where do you want to where do you what clients do you want to be touching? If you're in Atlanta, do you want to be touching a client In Seattle, it may be you do it, generally, you probably don't use your price a lot, usually within once the state that you're in. So Okay, couple things are coming to mind, I want to chat a little bit about remarketing. And that might be a little too advanced for this brief overview. But if I write this article, and it becomes one of my pages on my website, someone does that long tail search, as you just talked about, and they find my article, they read my article, can I rebrand to them? And is that something that a law firm should be looking to do?Patrick Carver  25:30  Yeah, we don't do a lot of it. And the reason that is because you have two big players in the targeting space, are Google and Facebook both have restrictions on what lawyers can do, in terms of advertising to potential clients. And they are Google's, I would say more stringent about the fact that they don't want to show personalized or targeted advertisements at people that are, I can't remember the exact terminology they use. But basically, people who have like an open legal question or something, I don't think they're they've decided they don't want to be in the business of serving ads. It's like, Hey, Jim, you know, we saw you got a DWI, like, you know, and that could show up at somebody's workplace and things like that. So there's not like, there's a very, it's very challenging to run, for instance, personal injury retargeting on Google. And you know, and there's a lot of rules with Facebook now, as well, especially since the I mean, really, since the issues with the election, they become even more specific about what you can and can't say, and we have attorneys who run ads on Facebook and do some of that retargeting, and they get flagged all the time, because it's mistakenly construed because their algorithm or their bot, you know, has flagged it as well, they were talking about this. And so this is political speech. And so it fits into this other category. And so it certainly is possible. But you know, really, the bread and butter of what we're we focus on for our clients are those being at that intersection when someone has a problem, and they are actively looking for that solution. And so I think with some, you know, types of law, like maybe estate planning, or different things where it's maybe not such an immediate need, the retargeting can be a really great tactic, and can really be useful. But I'm such a big believer in like this idea that, you know, the absolute best place to meet somebody and convert them as a client is when they are in the, you know, the, they have that acute need. And if you can be there, whether it's through ads through organic search, or the map pack, you know, you're in great shape, to then convert them as a client.Ron Bockstahler  28:02  That's good to know. I didn't realize that's that's good information. But that's also why you hire someone like Patrick, to help you with your programs and not me. So I, I'm not the expert. Let's talk a little about GMB. And that's what you're calling the map pack.Patrick Carver  28:17  Yeah, yeah. So it's Google My Business and you know, that it's Google, my business is kind of like a directory, it's, you know, where you can just submit your business information to Google and then be eligible for, you know, to be in those map location packs when people are searching. And, you know, I'm sure everybody's seen it. You search for a variety of things, and a little map will come up and it will show you the different businesses around there. And they are referencing Google My Business Listings for those, you know, for those businesses,Ron Bockstahler  28:52  and I know those are pretty easy to set up. But I don't know that everyone really wants to be in that world of setting it up themselves. So it's easy to have someone help you do that. Right.Patrick Carver  29:00  Yeah, I mean, it is really easy to do it. So you know, if you are, you know, just solo and or I mean anybody and you're, you know, you're not really actively looking for a marketing company unnecessarily. This for me is like one of those easy layups that you can do as a business owner, whether you're a plumber or I was telling this electrician I had my house today, the first thing you should do is get a GMB is basically having a website, having a GMB going in submitting yourself to legal directories, that's easy stuff that you can do on your own. And yes, there are elements that can be optimized and if you're really serious about, you know, continuing to grow your presence and you want to you know, you're in competitive markets. It does pay obviously to have people who are experienced with it because the it is a free service for something like GMB but light years between, you know, somebody who is really working on optimizing it and kind of putting some thought into how they can get the most out of it. versus, you know, the casual casual person.Ron Bockstahler  30:09  I had thought it was interesting when Google went and bought the domain dot business, too. So people, you know, small business owners can actually set up their own Google My Business account. So that's fairly new, isn't it? It's not that old?Patrick Carver  30:20  Well, I think that I'm not totally familiar with that. I think that may be part of giving them an ability to have their own website they've been doing. They've been doing GMB. You know, for probably, I want to say, like 10 years, but they're starting to have more services available and more integrations with kind of different, like marketing services or different ways that they can that a business can elevate its presence. And so in the beginning, it was the I think their main goal for the first however many years was just, we want to map everything, right, we want to be the source of truth for businesses, right and have this big directory. And so now I think they're seeing that, oh, you know, we can put up an ad to run ads for your business, right? So that when you go log in, you'll see, hey, you can get, you know, you can do ads on Google ads, you can do some of this other stuff, build a website, and things like that. So I think it's going to continue to kind of grow and provide different opportunities or have different integrations,Ron Bockstahler  31:24  you know, that brings up a great point is you always got to be kind of changing your mind your business a little bit. So it's the attorney that I talked to that says, Yeah, business, I'm always getting these leads. So I'm good, I'm solid, but all of a sudden, that dries up, because something changed, like an algorithm could have changed that just because you're not getting those same leads. So you always got to be looking ahead or working with someone that's assisting you to help make some changes. That's like anyone running a business. That's just what you know, my 20 years of running amata, it's, it's got to change so much. I can't even look back and go, Whew, that was us. That was our company. That was our business. Right? It's that's how much changed, I think digital marketing might even be changing faster. So you can't rely on what you did this year last year to really bring in the same amount of business this year. Yeah,Patrick Carver  32:05  yeah, I think there's truth in that. I mean, I think the but there's, you know, or your audience should take comfort, also in the fact that a lot of things haven't changed as well, right. I mean, in, you know, what I would call and I don't know, if I'm the best, like legal historian on this, but I'm saying the modern era of, you know, legal marketing and advertising, as, you know, post Yellow Page kind of era of heart, you know, physical books, right. In that time, it's, you know, I think the biggest thing is the website, and I don't think that's changed, you know, but you kind of add on some of these supplementary or complementary type things like Google My Business where, you know, I don't think that's, you know, the only thing you can focus on, right, and you have these other opportunities, and, you know, there's past couple years, there's been a big push for, for video, and, you know, now I need to have video for for everything. And, you know, I'm not, you know, a huge proponent of video, I don't think it has a, you know, transcending effect on the marketing practices out there for law firms. I think it has a place. But point being, you know, there are a I mean, there are a lot of things that are changing, you know, very, very quickly. And a good example, you know, that's happening right now is Google just released an algorithm update to target what are called review sites, so people out there who are reviewing products and trying to push that traffic to Amazon or something, you know, those type of businesses to affiliate marketing, but that's an indication that they are, and I've seen it with, I left a review today, the way, the way they're allowing people to leave reviews has changed as well, they're now asking a question, did you actually use this business? Did you actually and so there are these like little things where, you know, it's, it can just change overnight? And, you know, and we see it, whether it's in advertising, I mean, certainly on the SEO side, you know, the search results change on a on a daily basis. So, you know, some of those changes are very big and can have kind of a transformative effect on how you're creating content or, you know, some of these, like, things that go into the big picture. Other times, it's not enormous. But yeah, I mean, it's, you know, it's, it's just like, if you needed an attorney to write a contract, I mean, are you going to go with somebody who got it off? LegalZoom, you know, 10 years ago or something and hasn't kept, you know, really kept up with contract law? It's like, No way, right? You want somebody who's, you know, the expert on it, and who's following that stuff extremely closely. So yeah, I think it's super important.Ron Bockstahler  34:49  At the same time, I think when you're looking at articles published articles out there, if you look in if you find something that's five, six years old, it's, I mean, in many cases, right, sometimes that's still good, good information, but a lot especially if you're talking about anything in digital marketing. Wow, that's antiquated. That's old stuff. You know, things have changed so much from maybe when that article was written. So I think you look for more modern stuff, let's jump rolling a lot of time left, let's talk about other marketing channels that you're using, or you think you want to that law firm should be considering other than your Google in the website.Patrick Carver  35:19  Yeah. So, you know, to be candid, I mean, we feel like, that's really the big game, you know, that's the, you know, the big piece of the pie. And the reason we believe that is because we've tried a lot of different stuff, right, we have tried, you know, cold outreach to, you know, potential clients, we've tried Facebook ads, we've tried, you know, regular ads in, you know, paper journals, and different things like that. And the problem that we experienced with it is the, you know, the results, but then the scale, that there's just not anything out there that we feel like matches the scale or the potential for Google, essentially, whether it's ads, whether it's, you know, focusing on the GMB the mat, pack side, or organic, we feel like, you know, that is really where the majority of these interactions happen, where people are out there searching for an attorney, and, you know, and then going to make their decision to find one. That being said, I don't think that, you know, it means that you should just not explore other areas and not do, you know, try other things. And something that I think, you know, that we don't really do a lot of, but I think is a good strategy for lawyers, is to develop some sort of very simple email marketing, to their colleagues and to other people. And if it's even just once a year, or a couple times a year, trying to share something valuable to other lawyers for the purpose of generating referrals, or just, you know, making sure that people know, you know, good keeping you front of mind, you know, it's very low cost, it's very low energy. And but, you know, if you get a couple cases from it, I mean, awesome, right? That's, you know, that's fantastic.Ron Bockstahler  37:13  Like, stay in front of mind of even past clients, if you got a decent quarterly newsletter, it monthly, quarterly, whatever it's gonna be you always putting content in front of them, and they read it, you know, that keeps you far in mind. I think that's huge.Patrick Carver  37:25  Yeah, I mean, and then there's other things that you can do, I think, too, you know, that are, are smaller gains, but still useful. I mean, I think with that concept in mind, you can still, you can do the same thing on social media. And, you know, if you can also think about something like a giveaway, or, you know, something that, you know, you don't have to do it all the time, but, you know, once a year giveaway, some tickets or a gift certificate or something, and just make sure you hit, you know, on social, so clients who liked your pages, may see it, you can email folks and, you know, I'm sure there's, you know, I know, there's ethical considerations, but, you know, little things like that, that are, you know, kind of offline, right, they're small, they're not extremely scalable, but, you know, can be really useful. I mean, and just speaking from, you know, personal experience, I know, my father has, you know, built a really good referral business from just being active in some of the organizations, you know, he's held leadership positions, and that opens him up to, you know, being the guy in, you know, in Springfield, Missouri for, you know, certain variety of criminal defense, right. And so, I think by just kind of getting out there, you know, and doing some of those, those non those things that don't scale really well can still be important. And can you can still create some of those personal connections where, you know, somebody is going to remember you the next time they have a case that, you know, kind of matches your sweet spot. I,Ron Bockstahler  38:59  there's an article I read a while ago, and I don't think this has changed all too much. But the majority of attorneys will get 80% of their referral business from other attorneys. So I think being out there doing that, that's, that's, that's like, I think a given and that's what they've always done and that's they were able for most time, be able to rely on that. I think today, the world's changed quite a bit. And you have to have that online presence. You need to be out there you and maybe I guess, we want to even go back a little further, you want to set your goals, you know, what's your objective? What do you want to have as your book of business? What's that look like? Is it going to be 500,000 as a million as a 2 million, and then based on kind of working backwards, you know, working with somebody to create a marketing strategy that's going to allow you to have that consistent volume coming in. So you're you're living comfortable and you're able to practice law and do what you want you enjoy what joy what you're doing, without the pressures of, can I pay the bills? Can I keep the lights on?Patrick Carver  39:50  For sure. And we we work with a variety of customers who some folks are on the spectrum, the end of the spectrum where you know, they are charging business people and they want to grow this firm to, you know, multi million dollars a year. And then we have the other side who maybe they just had a baby, and they really just want a good income, but they don't want to, you know, go drive to, you know, a 10, County radius, or they don't want to, you know, do this, these different types of things for their practice. And that's great, you know, and so we want to help them, you know, kind of achieve that goal. I mean, I think it's bad business, at least for me, and our company personally to, you know, come off or be perceived as folks who are just in it for our own interest, right. And I would rather work with somebody, and they pay me 500 bucks, you know, a month or something, I'm not going to make, you know, maybe any or hardly any. But if they do decide in the future to kind of grow, or they want to do other things, then hopefully, we built a good relationship. And, you know, and what, what we've seen over time is that we get a lot of people who are solo or smaller, just kind of, you know, they've left their other firm, they're going out, they're doing their own shingle, don't have a ton to get started, but after six months, after a year, and then in the two years, I mean, their business really has changed. And the cool thing I think, is seeing that, but then, you know, I don't ever have to, it's never a hard sell then to say, Hey, I think we, you know, we think you need this new thing, or we need to double, you know, the amount of content we're doing. And it's like, okay, cool, trust you, you know, because of the results before. So, you know, I just I think we haven't talked about too much. But I think if you know, too, when you're evaluating marketing people, and you know, you, it's hard to, I think discern this, but the more you can get somebody who is interested in your goals, right? I think the better off you'll be, and the better the relationship will be for the long term, then, you know, somebody who's just kind of there. And, you know, they're really kind of bullying you into saying, Well, if you don't spend 10,000, I don't think it's, it's gonna work, you know, are you it doesn't make sense. I thinkRon Bockstahler  42:07  that's good point. And know what you know, who your what you want to achieve before you go out there looking for someone to work with in marketing? Because you're right, it does matter. What's your end goal, where do you want to be? And maybe you need to share that with your, you know, potential marketing partner. So, I think, any last word, I think we're gonna, we're gonna kind of wind it down. We're gonna have Patrick back on the show down the road, we got a couple, we got a lot of marketing coming up. So there's good, there's a lot to marketing. But I think, you know, Patrick said it, you've hit it right on the head, there's You don't gotta go crazy. Look, I spent a ton of money, you can do a few things consistently, I was looking at a slide that you'd sent out a while ago when you did a webinar. And it's basically a 12 month, kind of like the SEO timeline. How long does that take? And I want you like, I'll let you give you one a couple minutes to touch on that. Because that really sets the expectations for when you're going to talk to a marketing company, don't let them tell you that they're gonna give you overnight results. Yeah,Patrick Carver  43:02  I mean, that's a big red flag, you know, for sure. I mean, we, in that that presentation, I kind of talked about the, the time continuum for in the sense of pros and cons for SEO versus advertising. And so with, you know, SEO, the you have this long term value, the ROI, the potential for long term ROI and sustainable business over time is very high. But it does take some time, right? Because if you don't have that background, you have been writing and you have been doing these activities that go into creating that visibility, it's not going to happen overnight. And if you know, people aren't upfront with you to some degree about that. I mean, I'm, it's great to be optimistic, and, you know, take you through that. But if they're kind of answer to that is, you know, well, don't worry about it, you know, we'll take care of it. And, you know, it's going to happen this quickly, then I think it's a big red flag. But you know, when you're starting out, and you know, when I say starting out, it doesn't necessarily mean you're first starting out. But from a visibility perspective, you don't you know, you're not showing up for a lot of keywords, you're not generating traffic from Google, you know, it's going to take months, it's going to take a few months, and then it starts to trickle in, you know, between two and three months, and then it's six months you're seeing, you know, no, I mean, if they're good, noticeable traffic difference, and then really, it's by the end of the year, if you are starting from scratch, that's when you are going to really have that kind of aha moment that okay, my leads have doubled I'm getting more business my revenue is 200% or 300%. On a monthly basis more than when I started this and you can kind of see that progression. And with ads, obviously you can skip the line you can start getting generating calls in that literally first seven days or first 10 days, however, quickly. They can get you up there, but you You're not building that capital, right? You're not building that asset. And if you for instance, if, like what we've seen with COVID, there's fewer, you know, when COVID first started, there were a lot fewer people driving, guess what that means fewer auto accidents. Guess what that means fewer cases for auto accident attorneys. And so a click that went for 80 $100 was going for $350 in a place like Chicago. And so, you know, overnight, your, you know, pipeline of business, your, you know, cost per acquisition goes from, let's say, 1000 to 4000. I mean, it's crazy, right? And so that's the potential kind of problem with that, that model, and it's also on a tap. So, you know, while you're spending that money, you're not building anything. It's, you know, as soon as you stop it, it's going to be, you know, turned off.Ron Bockstahler  45:56  If you say that I got two quick stories, I was an attorney call me and he was asking me some questions about digital marketing. He's gonna redo his website. And he's been with me for I'd say, six, seven years. And I said, Look, I'm going to meet with this other law firm, that was also a client, they got about 21 family law attorneys, and I've good friends with them. And you all ask them, I say, you know, what are you guys doing? And so I did. And I called Joshua, when asked, Hey, Josh, what do you guys do? And he goes, be honest with you. We don't do a lot of PPC anymore. Because we were kind of out there before the internet became really big. So we're an authority. He is what he's, I'm, we're an authority in Google. So we are always really highly ranked, we always got good content going. So we get so much business. And that's what you're talking about. That's the stuff the long term they invested in that long term. And so now they just continue to have that business. While there's other attorneys like, Okay, I'm going to redo my website, because I'm not getting that stuff. But he's been doing PPC the whole time. And yeah, the volatility on PPC is, like you said, it could just shoot up and all of a sudden, it's very expensive, your cost per acquisition goes crazy. I think that's a great example of, you got to do both.Patrick Carver  47:06  Well, you can test it out, right. And what we always like to do is, especially if you're a newer firm, you know, we always advocate the SEO side, and then we say, but let's try, let's do some ads, let's do you know, a small commitment on ads, and within a month, we'll have a really good idea of what it costs to actually land a client. And then based on that, you know, you can go up and this kind of doesn't often or doesn't work for a lot of other marketing agencies who charge on a percentage of the ad spend, which we don't do, we do a flat rate. And, you know, over time, like, you know, it's, we think it's better for the client. But you know, we're not incentivized to go spend $20,000 of your money, just because we get a better, you know, return on it. And so, you know, the truth is that, you know, we don't see people typically kind of scaled down the the Pay Per Click, even though you could, there, you know, once they kind of get into it, and they're starting to go from, say, $8,000 a month to $30,000 a month in, you know, in revenue, it's like, okay, how can we keep growing right? Like, how can we add more SEO? How can we add more PPC, and so then based on that, we will then provide analysis, and we, we can look at, you know, the whole like, past year, whatever, and it's like, okay, we can see that 70% of your clients came through Google organic search 15% came from ads, which one do you want to invest in more? Right, and it's pretty clear, it's a ads often give attorneys I think, comfort, because it's a very tangible way to assess the value, you know, of a marketing company, right. Whereas with SEO, it's, you know, it's not as it's not, it's often not as clear because we could be going for a certain keyword. And then some person, you know, finds us by doing a search that is, like, related, but it's, it's like, a very niche specific type of search, and it gets them in, and it's sometimes hard to attribute that. But we can see from, you know, the source of these calls, the source of the emails and everything that the vast majority of them for all of our clients over 70% for all of our clients is from SEO. And so if I, you know, once you kind of get into a more mature kind of marketing approach or your your firm's a little bit more mature, I mean, I'm such a big advocate of then doubling down even more on the content and more on the SEO side, because, you know, if you put in $1,000 on that versus the ads, I mean, the long term payoff of that is so much more. So much more.Ron Bockstahler  50:02  There's so much we're gonna talk about, we're gonna get you back on we'll talk about visibility traffic leads, click throughs. Like we didn't even get into the, you know, we'll dive a little deeper into the analytics of what they do. And I think you can actually talk people through like, Okay, here's what PPC is. And here's what SEO is gonna give you. And there's, here's the real distinct difference. And what you just said, there's a long term benefit and better ROI, when you're planning out for the future and putting out content. And I think that's where we want to go next time we get you on the show. Patrick, I'm so excited to have you on the show. Thanks so much. You're welcome ourPatrick Carver  50:37  having me. I really enjoyed it.Ron Bockstahler  50:39  If you don't want to wait until we get Patrick back on the show. You can always reach out to him at Patrick at go constellation.com You get Patrick Carver, you can find him on LinkedIn. He's very active on LinkedIn, or you call him at 404-482-3539. Patrick, anything else I'm missing?Patrick Carver  50:57  I'm good. I really appreciate you and having me on. And I hope this was useful. If there are any questions more than happy to get into it and give you some no BS answers not get into sales mode. So hit me up. I love talking about it.Ron Bockstahler  51:13  Appreciate you having it. Next week, we will actually be keeping our theme going with marketing we'll be bringing in Michael Dylon talking about writing a book become an authority that kind of goes back to what Patrick was talking about with content. So and then right after that, I believe we got Michelle or not show Melissa Castello, who's a storyteller. So it all comes down to like similar things, get great content and put it out there and be seen and you are going to have more business than you know what to do with. So thanks for joining us until next week. Have a great week everyone. Transcribed by https://otter.ai

There is more right with soccer in our country than not. Sam Snow began his soccer journey in 1970 and over the decades since, he has seen the numbers of players, coaches and referees grow into the millions.Host Richie English shares a few give and go’s with Sam and delves into the growth of the game both on and off the field. It’s an Education…...Don’t miss it.BIO……The US Youth Soccer Technical Department expanded when Sam Snow  joined the team in 2003 as the Assistant Director of Coaching Education.  His experience and knowledge are grossed from years spent in national, collegiate and youth education. In October 2004, Snow acquired a greater  level of responsibility when he was promoted to the position of Coaching Director for US Youth Soccer, the largest youth sports organization in America.His reputation for teaching both players and coaches in a manner that is professional, non-threatening and enjoyable is widely acknowledged and respected throughout the nation. Snow's accolades are impressively stacked, including the United States Soccer Federation "A" License and National Youth License, a Premier Diploma and National Goalkeeping Coaching License. Coaching is a second nature for him, as he has coached at the high school (Norfolk Catholic High School), collegiate (Florida Southern College, University of South Florida, Virginia Wesleyan College), state (Florida Youth Soccer Association) and regional (US Youth Soccer Olympic Development Program Region III) levels.Prior to joining the US Youth Soccer Technical Department, Snow held positions as a U.S. Soccer National Staff Instructor and as a Director of Coaching for Louisiana Soccer Association. In 1977, Snow received his bachelor's degree from Virginia Wesleyan College and his Master of Arts – Physical Education from the University of South Florida in 1979.Sam Snow is the founder of American Made Soccer Consultants.  Snow has over forty years of experience as a coach, player and administrator in soccer in the USA.  Coach Snow has served as the technical director for US Youth Soccer and for the Louisiana Soccer Association.  He is a former college and high school coach and teacher.Snow is a coach educator for U. S. Soccer, United Soccer Coaches, South Texas Youth Soccer and North Texas State Soccer.  He holds the “A” License, Premier Diploma, National Youth License, and UEFA “C” License from the DFB and National Goalkeeper License.  For 14 years Snow lead the instruction of the National Youth License; a.k.a, the National Youth Coaching Course.  He is co-authoring the revised curriculum for the new National Youth Diploma for United Soccer Coaches.  Snow also holds the Preliminary Badge from the Football Association, the Director of Coaching special topics diploma from United Soccer Coaches and the Soccer Coach National License from Special Olympics.  He earned certificates from Safe Sport, the CDC, and Darkness to Light and Coaching Healthy Habits.He is an Instructor for the Master’s Degree in Coaching Soccer with Ohio University.Sam Snow is a prolific writer on coaching and playing the beautiful game.  His blogs on the US Youth Soccer website averaged 1500 readers per week.  He has published articles in Athletic Journal, Coach & Athlete, Conditioning for Soccer, Goal Nation, Scholastic Coach, Soccer America, Soccer Corner, Soccer Journal, Soccer Nation News, Success In Soccer, The Farpost, The Touchline and Youth Soccer Insider.  Further, his writings are posted on the websites of numerous state associations, US Youth Soccer regions, US Youth Soccer, NSCAA, and others in the sports field both domestic and international.Coach Snow continues as a sought after clinician for clubs, schools, state and national associations.  He has conducted sessions for the convention of United Soccer Coaches, the workshop of US Youth Soccer, the AGM symposia for

Today I am joined by my coaching friend Alistair Lonsdale. Alistair is the Director of Coever Coaching Connecticut. I first met Aly back in 2006 when I first started coaching for Noga Soccer. Aly is a certified Coerver methodology trainer as well as holding a Premier Diploma from the NSCAA. In today’s episode we talk about how Alys got involved with Coever and learn a little more about their training methods and his role with the organization in the state of Connecticut. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/paul-kelshaw/message Support this podcast: https://anchor.fm/paul-kelshaw/support

Salma Tarik former Hofstra University D1 and Egyptian national team player. Salma currently the Girls Technical Director at Pro Game United and the Long Island Director of Programs for the Special Olympics. Salma has also coached Men’s and Women’s college soccer as well as being a Middle School Physical Education teacher and former NSCAA 30 under 30 participant. I first met Salma in 2014 when we both coached Summer Camps and clinics for East Meadow Soccer Club in conjunction with Nassau County Summer Camp program, but I have followed her career from a distance for several years. Today we talk about the mentality needed to be a D1 Athlete and her role as an International leader. We also talk about Salma’s various roles as a role model and mentor for youth athletes, especially the Female Soccer players on Long Island. Follow Paul Kelshaw on Twitter https://twitter.com/PaulKelshaw on Instagram https://www.instagram.com/paulkelshaw Like my facebook page https://www.facebook.com/PKsoccerinc or email paulkelshaw@pksoccer.org Follow Salma Tarik on Instagram https://www.instagram.com/salmatariksoccer --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/paul-kelshaw/message Support this podcast: https://anchor.fm/paul-kelshaw/support

Michael Rabasca is the Director of High Performance for TFC and former Head Coach for TFC II. Prior to joining Toronto FC, Rabasca was a highly successful academy coach with stints at multiple clubs including RSLAZ Academy. Rabasca also worked with US Soccer as a scout and NSCAA as a consultant to their clubs standards project. His focus at Toronto FC is on cognitive and neuro development in athletes, which combines his work experience as an occupational therapist and his history in soccer. Rabasca’s role is the first of its kind in North America. In this episode, Michael and I discuss: * The suspension of sports leagues * The role of a High Performance Department for a professional team * Why athletes should train their brain * The importance of frames of reference * Why 1% matters * Taking the subjective and making it objective * Measuring grit & resilience * Growth mindset * Fear of failure * Meditation & mindfulness * Training cognitive skills * PURPOSE * How YOU can optimize performance in your life

For the second installment of the Iowa Soccer Symposium mini-series, the Cornfed team sat down with the man who needs no introduction. One of the best soccer educators in the entire country, Ian Barker, joined us to chat about all things soccer. He gives great advice for young coaches starting their coaching journey as well as how more tenured coaches can stay sharp. We get a surprise guest from a local fan at the symposium, which was a Cornfed first, but we quickly jump back into the soccer talk. Enjoy this as much as we did recording. We were only slightly nervous for this one...

http://www.xfactorperformance.com/ Dr. Tiff has consulted with several different Division I athletic departments such as Louisiana State University, North Carolina State University, Kennesaw State University, Penn State Women’s Soccer, and Davidson Women’s Soccer. She currently consults with Women’s Volleyball (2017 NCAA Runner-Up) and Soccer programs (2017 Great Eight) at the University of Florida (Go Gators!), several sports from the University of Connecticut (UCONN), and South Alabama Women’s Soccer Program. Dr. Tiff was also a consultant for the USA U-20 Women’s National Soccer Teams (World Cup Champions 2008; 2010), Women’s Professional Soccer (WPS), National Football Foundation, NSCAA, and Ultimate Gymnastics. Currently Dr. Tiff is the Mental Performance Coach to Division 3 Powerhouses William Smith College, Bowdoin College, and Lynchburg University. Greg Norman Championship Golf Academy and the Meghan Klingenberg Soccer Camps also use Dr. Tiff as their primary sport and performance psychology consultant as do many professional and Olympic athletes/coaches from around the world. Dr. Tiff has been trained and now is a consultant for Athlete Assessments, a sport profiling company that uses resources and tools to help clients reach their personal excellence in and out of sport. As a Speaker, Dr. Tiff has spoken at many national conferences (i.e. USA Hockey and United Soccer Coaches) with topics addressing: mental toughness, managing emotions/anxiety, decreasing negative thoughts, coming back from injury, motivation, controlling the controllables, coaching the millennial generation, incorporating brain endurance training, and developing effective communication between coaches and athletes. WE HAVE A YOUTUBE CHANNEL!!!!! Listen to the show on these platforms: Apple Podcasts Stitcher Spotify Google Podcasts TuneIn Radio Please be sure to share the podcast with those in the soccer community by tagging me or Aaron Rodgers on Instagram and Twitter @SoccerCoachJB and @OhioSoccerCoach --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/onthetouchline/message

Marty Beall was announced as head coach of the University of Richmond women’s soccer program in December 2017. Beall is just the second head coach in the program’s history, and brings a wealth of coaching experience to the Spider Soccer sideline. Beall spent the last nine seasons as the head coach at High Point. During his tenure at HPU, he led the Panthers to 95 wins, including a 57-20-11 record in Big South play. He holds the HPU all-time program records for overall wins and conference wins and is a two-time Big South Coach of the Year selection. While at High Point, he led the Panthers to four regular season championships – including back-to-back titles in 2016 and 2017 – four conference tournament championships and four NCAA tournament appearances. Forty-four players earned All-Big South honors in Beall’s nine seasons, including 22 first-team selections. Beall’s teams have also succeeded off the field, with three HPU Student-Athletes earning Big South Scholar-Athlete of the Year honors under his leadership. Beall came to HPU after coaching for 10 seasons at Francis Marion, including six seasons as the head coach. While at FMU, Beall helped transition the Patriot program from the Division II level to Division I. Beall owned a 56-44-7 record as FMU head coach while consistently scheduling nationally and regionally-recognized programs. During his tenure at Francis Marion, Beall guided the Patriots to four double-digit win totals and four winning seasons. Under his tutelage four players developed into National Soccer Coaches Association of America (NSCAA) All-Region performers including a pair of first-team selections. Beall’s pupils also garnered NSCAA/adidas All-America and Division I All-Independent team accolades. Prior to becoming the Patriots’ head coach in 2003, Beall served four seasons at FMU as an assistant coach, and helped lead FMU to one of its two NCAA Division II national tournament appearances in 2000. WE HAVE A YOUTUBE CHANNEL!!!!! We have a new partner for 2020 - Manscaped. Use the PROMO CODE: OTTL at checkout and save 20% on your order plus receive free shipping. Listen to the show on these platforms: Apple Podcasts Stitcher Spotify Google Podcasts TuneIn Radio Please be sure to share the podcast with those in the soccer community by tagging me or Aaron Rodgers on Instagram and Twitter @SoccerCoachJB and @OhioSoccerCoach --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/onthetouchline/message

Lee Dunne is soccer coach, soccer administrator, and fellow podcast host based near San Francisco, California. To connect with the Heads and Volleys podcast, learn more about Lee and follow his journey, visit his website: https://www.leedunnesoccer.com/ Lee holds a USSF "B" License and; in addition, he holds an NSCAA (now United Soccer Coaches) Premier Diploma and Director of Coaching certificate, as well as a Bachelors of Science in Physical Education and Youth Sport from Sheffield Hallam University in England. He is currently pursuing his USSF "A" License. WE HAVE A YOUTUBE CHANNEL!!!!! Go to https://www.duktigbrand.com/ Place your order. At checkout enter the promo code BROADWATER19 to save 10%. Sponsor the show? Have a great product or service you want to tell the soccer community about? For $100 you can sponsor this show. https://www.patreon.com/onthetouchline Listen to the show on these platforms: Apple Podcasts Stitcher Spotify Google Podcasts TuneIn Radio Please be sure to share the podcast with those in the soccer community by tagging me or Aaron Rodgers on Instagram and Twitter @SoccerCoachJB and @OhioSoccerCoach --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/onthetouchline/message

This week, with the Women's World Cup underway and the United States Women's National Team about to play their first game, I have found myself thinking of Tony DiCicco and the conversation I was lucky enough to have with him, as well as his contribution to the game as a coach and coach-educator. I had the privilege of meeting Tony at a coaching course with what was then the NSCAA, now United Soccer Coaches, and a little while later I was surprised when I found Tony's contact information in the subscriber list of The Coaching Journey's blog. I quickly sent him a message and after a bit of back and forth, we got on the phone and recorded a conversation. Tony's legacy will never disappear from the game, or from the countless players and coaches he has impacted however big or small. Our conversation, although several years old as of today's release, is still full of valuable and timely pieces of wisdom which is another testament to Tony. Enjoy the discussion, enjoy just a sliver of wisdom from Tony, and as you watch this year's World Cup, take a moment and think of those who have helped pave the way for today's players and coaches. The Coaching Journey Podcast is sponsored by Bounce Athletics! They have premium, customizable soccer balls, training vests, and pop-up goals that we love. Check out their website at www.bounceathletics.com and you can get 10% off your order by mentioning our podcast when you email Info@BounceAthletics.com Follow us on Twitter: @TheCoachJourney Follow us on Facebook: The Coaching Journey Music: http://www.bensound.com

Randy Waldrum saw unprecedented success in his tenure at the helm of the perennial powerhouse Notre Dame women's program. In his 14 seasons, he led the Fighting Irish to two national championships, capturing the College Cup title in 2004 and 2010. His teams won eight Big East Tournament titles and appeared in eight NCAA Final Four games in that span. A two-time national coach of the year (2009 by Soccer America; 2010 by NSCAA), Waldrum was the first coach in NCAA history to lead a team to a national title in his/her first season with a program. He wrapped up his tenure at Notre Dame with a mark of 292-58-17 (.819) and holds an overall record of 399-108-29 (.771) as a head coach on the women's side. His record ranks fourth in all-time wins as an NCAA women's head coach and third in win percentage. Ben Waldrum was most recently in the coaching ranks of the FC Dallas youth development program. In April 2015 he was promoted to head coach of the FCD Women. The team competed to a record of 34-3-3 under Waldrum's tutelage, appearing in the WPSL Playoffs in 2016 and 2017 and capturing the 2016 WPSL Southwest Conference championships. He also served as the Affiliates Director, where the organization saw a 200 percent growth rate as he implemented programming for coaching education, player development, camps and clinics and college programs. Additionally, he was the head coach of the U19 FCD team for the 2017-18 season and the Elite Clubs National League head coach where he saw 16 players called into a national camp, representing five different countries. Two Special Offers for my listeners: Go to https://www.patreon.com/onthetouchline and for $10.00 per month you can join a private soccer group for supporters of this show. Only available for the first 24 of my listeners. Connect in a private community with an exclusive question and answer session with a former, current or future guest once a month. Go to https://www.duktigbrand.com/ Place your order. At checkout enter the promo code BROADWATER19 to save 10%. Never miss an episode of this show every Wednesday and Saturday by subscribing on: Sponsor the show? Have a great product or service you want to tell the soccer community about? For $100 you can sponsor this show. https://www.patreon.com/onthetouchline Listen to the show on these platforms: Apple Podcasts Stitcher Spotify Google Podcasts TuneIn Radio Please be sure to share the podcast with those in the soccer community by tagging me on Instagram and Twitter @SoccerCoachJB. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/onthetouchline/message

Today's episode of Between The Posts we hold a special conversation with guest John DeBenedictus of The Last 9 Seconds. John DeBenedictis has traveled throughout North America presenting his unique lecture on scoring goals. He was one of the keynote speakers at the NSCAA (National Soccer Coaches Association of America) Coaching Convention in Indianapolis in 2013 speaking to a standing room only crowd of over 500 coaches. He was also a guest speaker at the NSCAA conventions in 2004 in Charlotte, North Carolina, and 2005 in Baltimore, Maryland, USA. In 2007, DeBenedictis was invited to speak in Santa Clara, California for the California Youth Soccer Association’s annual coaching conference and convention. John holds the unique distinction of having spoken to the largest soccer coaching audience by any Canadian born coach. Over 1,000 coaches attended his sessions at the conference in Baltimore. John is in his 40th year of coaching and has coached at all levels including internationally. He also ran his own soccer camps with Tony Waiters, former English International goalkeeper and Canadian National Team coach. He played goalkeeper for York University helping them win the National Title in 1977. He signed a semi-professional contract in a professional league called the "National Soccer League" with Toronto Ukrania. DeBenedictis completed his Honors Bachelor of Science degree with a major in Physical and Health Education as well as earning an advanced certificate of coaching from York University. He holds an NSCAA Advanced National Diploma and a CSA Pre B Provincial License. He has extended his studies by doing extensive research into the cognitive processes used for performing tasks as it relates to perceptual motor-muscular learning. He has focused his research to include studying visual motion perception as it relates to different situations that soccer players encounter. DeBenedictis also studied super-star athletes from a variety of sports to see what they did differently in their human perception motor-muscular development process. His findings are unique and different when combined with the goalkeeper’s point of view on stopping goals. All this information formed the basis for his unique course, which led him to seek out different soccer facts that have helped players understand what it takes to be a great striker. He was able to take his experience as a goalkeeper as well as his coaching experience in dealing with adolescent athletes and blend it in with sports psychology to develop a program that will connect with the athlete in delivering the powerful information derived from his research and findings. DeBenedictis was also the first coach to bring the Wiel Coerver Dribbling and Ball Possession techniques to Canada demonstrating the techniques across Ontario to coaches and players. DeBenedictis also produced a video on Ball Possession and Dribbling techniques geared to North American kids which are being re-issued and re-edited and some segments are out on YouTube. Many of the players he has coached or instructed went on to play professional soccer in Canada, the USA, and Europe. He has also written numerous coaching articles for soccer publications and sport psychology websites across North America. Some of his articles have been instrumental in introducing change in player development programs with soccer clubs across North America. DeBenedictis is the author of the book, "The Last 9 Seconds" which just came out in 2013 and the primary point of discussion during today's episode! For more information about John, to buy his book, or if you're considering to host John for "The Golden Goal Scoring Course", and so many other wonderful resources you can find out more here: http://www.thelast9seconds.com

Ian Barker (@IBarkerSoccer) is the Director of Coaching Education for United Soccer Coaches, formerly known as the NSCAA. After moving to the United States in 1987, which is also the year I was born, sorry Ian, he made his way through American youth soccer gauntlet himself with jobs at various collegiate programs, as well as […] The post Ian Barker Shares His Perspective on American Soccer Coaching Education and Says That Your Perspective Is Important Too. appeared first on 3four3.

Striking a balance between under and over challenging players on the soccer field can mean the difference between a good experience and a bad experience. Too much of a challenge can lead to frustration. Too little of a challenge can lead to boredom and a lack of engagement. We call the sweet spot being "Age Appropriate." Knowing what is age appropriate and what is not is something that changes over time as we get smarter about human anatomy and physiology. We now know, for example, that kids advance their skills more quickly when they play more small-sided games. We know that little craniums are not very good at taking repeated hits with a soccer ball until they mature (thus no heading in the younger ages). Coaches credentialing courses from United Soccer Coaches (formerly known as NSCAA), US Youth Soccer, and others do a good job of helping coaches understand what is age appropriate and what is not. But how about coaches or parents without credentials? Can parents and coaches inadvertently make things more difficult when they don't understand what is age appropriate vs what is not? It makes sense that a coach who runs practice sessions designed for 9-year-olds might have trouble containing players who are 12 or 14, right? Of course... many will not be having fun because they are bored. The same would be true for parents or coaches who want to push too much too fast. Putting 10-year-olds on a full-size field normally reserved for 11v11 play is kinda like putting kids in an ocean in a canoe. Everything is big and scary to them. Players can be frustrated that they can't run that far or kick the ball hard enough. Rules in soccer exist to keep players safe during games: header rules, field size rules, ball size rule, etc - are all safety rules first. Staying within age-appropriate boundaries also makes the experience a lot more fun! We touch on "play up" and "play down " situations here because it's relevant, but we'll cover this subject in more detail in a future episode. You can learn more about keeping things age appropriate through US Youth Soccer and United Soccer Coaches (U.S.C). Resources Mentioned in This Episode http://www.usyouthsoccer.org/search/?keyword=age+appropriate https://unitedsoccercoaches.org/  

@CoachSoderling & @CoachNRizzo are joined by Raliegh DeRose, assistant women's coach at Brown. Raliegh is a current member of the prestigious NSCAA 30 Under 30 program. Coach DeRose explains growing up in a life of a coach's daughter, her HS team's favorite pump up jam, adjusting to life on her own, and the moment she realized she could handle the coaching world. Join the discussion on twitter every Wednesday night at 9:30PM EST using #SoccerChat or following @ChatSoccr. SPONSOR: Social Media For The High School Athlete, www.socialstudentathletes.com, also on Facebook/Twitter at @HSSocialMedia.

Today we were joined by former guest Ian Barker, the Director of Coach Education for the NSCAA. In our chat, we talk about the good and bad of coach education. How should delegates participate effectively? What sort of information should they be looking to take home with them? How can they maximize each educational opportunity? Ian will also be presenting at the Next Gen Coaches Virtual Conference, hosted by Inspire Coach Education on July 19th, 2017. Head to this link to sign up to get access to Ian's presentation and 23 other presentations from great coaches and coach educators. - https://www.eventbrite.com/referrals-attendees?internal_ref=login

The NSCAA Podcast, presented by TeamSnap, interviews National Soccer Hall of Fame member Marcelo Balboa and U.S. Youth Soccer Director of Coaching Sam Snow. Visit NSCAA.com/podcasts for new episodes, released every two weeks!

The NSCAA Podcast, presented by TeamSnap, interviews ECNL President Christian Lavers and U.S. Soccer Boys' Development Academy Director Aloys Wijnker. Visit NSCAA.com/podcasts for new episodes, released every two weeks!

The NSCAA Podcast, presented by TeamSnap, pays tribute to Tony DiCicco and interviews U.S. MNT captain Michael Bradley and FC Cincinnati head coach Alan Koch. Visit NSCAA.com/podcasts for new episodes, released every two weeks!

The NSCAA Podcast, presented by TeamSnap, interviews Director of the NSCAA Goalkeeping Academy Tony DiCicco and Scotland Men's National Team Manager Gordon Strachan. Visit NSCAA.com/podcasts for new episodes, released every two weeks!

The NSCAA Podcast, presented by TeamSnap, interviews North Carolina FC (NASL) and NC Courage (NWSL) President Curt Johnson and Wales Men's National Team manager Chris Coleman. Visit NSCAA.com/podcasts for new episodes, released every two weeks!

The NSCAA Podcast, presented by TeamSnap, interviews US Club Soccer id2 Boys Program director Gerry McKeown and Brigham Young University men's soccer head coach Brandon Gilliam. Visit NSCAA.com/podcasts for new episodes, released every two weeks!

The NSCAA Podcast, presented by TeamSnap, continues with two international guests in United States Under-17 Men's National Team head coach John Hackworth and England Women's National Team manager Mark Sampson. Visit NSCAA.com/podcasts for new episodes, released every two weeks!

NSCAA Podcast host Dean Linke asks United States Under-17 Men's National Team head coach John Hackworth on how his team stacks up against the rest of the world. Hear the full interview on the April 27th edition of the NSCAA Podcast at NSCAA.com/podcast.

United States Under-17 Men's National Team head coach John Hackworth discusses his team's match-up with Mexico at the 2017 CONCACAF Under-17 Championship. Hear the full interview on the April 27th edition of the NSCAA Podcast at NSCAA.com/podcast.

The Boca Juniors OC boys 2002 team coached by Boca DOC and Santiago Canyon Men’s Soccer Coach, Jimmy Obleda, wrote their own “Hollywood ending” recently by winning the last three games in the National League season this March and punched their ticket to the USYS National Championship. A new team, from a new club that is less than 8 months old will be representing Cal South this July under the guidance of Coach Obleda. Jimmy cites the growth of the team over the past few months as a key thing in getting them through the challenge of having to win three games in a row. “They grew as men, and showed a level of professionalism that I had not seen in them before.” “Right now, we are looking to adapt our training cycle so that we will peak again in July for the National Championships in Frisco, TX. Each player is going to have to improve individually as well as a unit for us to be successful at nationals.” Coach Obleda is no stranger to success, as a player he signed his first professional contract at the age of 17 for Danubio Futbol Club of the Uruguayan First Division. He continued his professional career for eight years playing in South America, Europe and the United States. Past success include his time as the Director of Coaching and Player Development for the Fullerton Rangers for 13 years. While there, he helped produce some of the top players in the country for the US youth national teams, professional teams and universities. He has managed to send over 200 student-athletes to play at the university or college level. Jimmy, who holds an A coaching License, has won numerous league, state and regional titles but no title is more triumphant than the 2011, 2012 back to back USYSA National and Dallas Cup titles. To this day, he is the only coach to lead a team to this feat. In 2011, Jimmy garnered the honors of the Regional Youth Coach of the Year, as well as the National Youth Coach of the Year presented by the NSCAA. In 2012, he was named the Cal-South Nike Coach of the Year. His newest challenge includes working as the Head Men’s Coach at Santiago Canyon College. This season he guided the Hawks to a respectable 5-8-7, with some very close games and is looking forward to his first recruiting class coming in. Jimmy, in addition to being a father to three kids, and a husband, also serves as a Cal South licensing clinician and in his “spare time” is working on his second masters’ degree. Recently, SoccerNations’ Carrie Taylor sat down with Coach Obleda over lunch and discussed the state of the youth game in the US to chat about what helps makes players and coaches successful. When you sit with Coach Obleda, his energy rubs off, one can see why he is able to motivate young players and make them better. Have a listen:

The NSCAA Podcast, presented by TeamSnap, is back with host Dean Linke and special guests Kylie Stannard (Yale), Bob Warming (Penn State) and Carla Overbeck (Duke) to discuss their coaching journeys in the sport. Visit NSCAA.com/podcasts for new episodes, released every two weeks!

This week, The Coaching Journey Podcast is excited to welcome Paul Marco on the show! Paul enters his 16th year as the Head Men's Soccer Coach at Binghamton University, and under his guidance, the Bearcats have been transformed from a team that won just two games the year before his arrival into an established program that has become a fixture on the conference, regional and national scene. Paul is also Senior National Staff with the NSCAA and is heavily involved in their education courses including the Master Coach Diploma and the 30 under 30 program. Our discussion today revolves around Paul's thoughts on challenging our BEST players, as well as his work at the college level, and the possible positives and negatives to college soccer as compared to the rising landscape of professional academies. He is an excellent educator and someone that all of our listeners can learn quite a bit from. Subscribe to the podcast so you never miss an episode and please leave a rating and review! Follow us on Twitter: @TheCoachJourney Follow us on Facebook: The Coaching Journey Music: http://www.bensound.com

The NSCAA welcomes the soccer community to Los Angeles for the 2017 NSCAA Convention with a special Wednesday edition of the NSCAA Podcast. Join our host Dean Linke as he spends time with the following guests: Lynn Berling Manuel, NSCAA CEO Amanda Vandervoort, NSCAA President Tony DiCicco, former U.S. Women's World Cup Coach Ralph Polson, past NSCAA President and Wofford College men's soccer coach Christian Lavers, ECNL President and U.S. Club Soccer Executive Vice President

This week The Coaching Journey is excited to welcome Ian Barker on the podcast. Ian is best known for his current role as the Director of Coaching Education with the National Soccer Coaches Association of America (NSCAA). Ian's credentials are extremely impressive, but perhaps more impressive is the thousands of coaches he and the NSCAA have helped educate. He is an excellent educator and many coaches have a story of their own personal interaction with him. Today's chat is a fascinating discussion on youth development as well as coach education from one of the country's best! Subscribe to the podcast so you never miss an episode and leave a rating and review! Twitter: @TheCoachJourney Facebook: The Coaching Journey Music: http://www.bensound.com

Host Dean Linke is joined by six guests who will feature prominently at the 2017 NSCAA Convention on this week's NSCAA Podcast. They are (as they appear on the show): 1 - Julie Foudy, former U.S. Women's National Team star and current ESPN personality 2 - Charlie Slagle, incoming NSCAA President 3 - Sue Ryan, NSCAA Advocacy Chair 4 - Zak Ibsen, former national champion, Olympian and pro soccer player shares his story of recovering from addiction 5 - Angel Planells, media spokesperson for the Academy of Nutrition and Dietetics 6 - Michael Rabasca, Toronto FC director of cognitive development

This week's NSCAA Podcast, hosted by Dean Linke, features the following guests: * Sigi Schmid - former coach of the Seattle Sounders FC, MLS Cup champion with the Columbus Crew and three-time national champion at UCLA * Geoff Van Deusen - Director of Operations and Events at NSCAA * All four candidates on the ballot for NSCAA Board of Directors 1. Carlo Aquista 2. Daoude Kante 3. Missy Price 4. Ron Quinn * Laura Harvey - General Manager and Head Coach of Seattle Reign * Tim Vom Steeg - Men's Head Coach at UC Santa Barbara * John O'Sullivan - Founder and CEO of Changing the Game Project

The NSCAA is proud to bring its membership a new podcast, talking all levels of the game. The first four NSCAA podcasts will be focused on the 2017 NSCAA Convention in Los Angeles. Hosted by Dean Linke, these next four shows will highlight special Convention presenters from every corner of the sport. Featured in today's first of four podcasts are the following guests (in order as they appear on the show): 1 - Former U.S. International and English Premier League goalkeeper Brad Friedel, who is now a U.S. Soccer staff coach and Fox Sports analyst. 2 - NSCAA Director of Coaching Ian Barker. 3 - U.S. Youth Soccer Technical Director Sam Snow. 4 - 23-year University of Washington Women's Soccer Coach Lesle Gallimore, who will be the NSCAA president in 2018. 5 - Major League Soccer Vice President of Competition Jeff Agoos, who is part of a convention panel discussion about the use of analytics and data in soccer.

The NSCAA is proud to salute each and every college soccer coach and their programs as the 2016 college soccer season is now complete. The 2016 NSCAA College Soccer Podcast, hosted by Dean Linke, also closes out today. Fulfilling its promise to talk to every championship coach from NJCAA, NAIA, DIII, DII and DI, Linke opens the show talking to Jeremy Gunn, head coach of the Stanford Cardinal, back-to-back winners of the Men's DI College Cup. The NSCAA, in conjunction with the Missouri Athletic Club, has announced the three semifinalists for the 2016 MAC Hermann Trophy. On the list from the women's game is University of Southern California's Morgan Andrews, Stanford's Andi Sullivan and West Virginia's Kadeisha Buchanan. Buchanan, a runner-up last year, joins Linke on the program. On the men's side, the three MAC Hermann semifinalists are Florida Gulf Coast University's Albert Ruiz, University of Maryland's Gordan Wild and Wake Forest University's Ian Harkes. Ian's father, John Harkes, one of the most legendary U.S. Soccer players of all time, won the Hermann Trophy in 1987 at the University of Virginia, and he is on the program. Maryland Head Coach Sasho Cirovski joins Linke to talk about Gordon Wild and make another push for a full academic year soccer season and NSCAA Director of College Programs Rob Kehoe closes out the show talking about the good, the bad, and even the surprises of the 2016 college soccer season.

With 2800 plus men's and women's college teams that started the season in August, and now having been tested over three months, we have junior college national champions crowned, and we have 28 of approximately 2000 NCAA DI, DII, and DIII men's and women's teams, and 32 of about 200 NAIA teams taking their final exams, both on the field and in the classroom. The 2016 NSCAA College Soccer Podcast has included more than 80 coaches' interviews, and with six more featured in Episode 14, the list is growing. Here are this week's guests (and topics) as they appear on Episode 14: 1 – Keidane McAlpine, University of Southern California women's soccer coach, who grew up in Alabama, and has taken the Women of Troy to the 2016 College Cup in just his third season in Los Angeles. 2 – Rob Kehoe, the NSCAA's director of college programs, with previews of every final four and the men's Division I Elite 8. 3 – Mike Noonan, who led Clemson to the 2015 Men's College Cup final, and has the Tigers back in the Elite 8. 4 – Mike Brizendine, in his 8th year as men's head coach at Virginia Tech, led the Hokies to an overtime thriller over Indiana Sunday and has a Saturday tilt with Wake Forest in the Elite 8. 5 – Jason Garey, 2005 MAC Hermann Trophy winner from the University of Maryland, talking about what that award has meant to him as the 15 women's and men's semifinalists for the 2016 MAC Hermann Trophy were released earlier this week. 6 -- Erik Burstein, head coach of the Division II Kutztown Golden Bears women's soccer team playing in the DII Women's Final Four. 7 – Denise Dallamora, 37-year head coach of the Brandeis women's soccer team, playing for their first-ever national championship in the DIII Final Four. 8 -- Michael Coven, 44-year head coach of the Brandeis men's soccer team, who at 70-years-old has the Judges looking for their second DIII men's national championship (Cozan won his first in 1976) 9 -- NAIA women's and men's soccer updates.

For college soccer, there is nothing like this time of season when all divisions (men and women) are playing for national titles after dueling through their regular season and conference tournaments. Our host, Dean Linke, dives in deep this week with the following guests as part of a special Thanksgiving edition of the NSCAA College Soccer Podcast. Here is a list of this week's guests (and topics) as they appear on Episode 13: 1 – Steve Goff, 25-year soccer writer for the Washington Post, was in College Park to witness Providence's shocking come-from-behind win over #1 Maryland. Goff breaks down that game and gives his thoughts on the hiring of Bruce Arena as the new U.S. Men's National Team Coach. Goff covered Arena during his time as head coach at Virginia and MLS' D.C. United. 2 – Craig Stewart, Providence men's soccer coach, talks about the Friars' thriller over Maryland. 3 – Rob Kehoe, the NSCAA's director of college programs, breaks down ‘the matters of heart' in the men's and women's DI tournaments. 4 – Karen Hoppa, who has the Auburn women's soccer team in the Elite 8 for the first time ever. 5 – Jerry Smith, in his 30th year as head coach at Santa Clara, has his Broncos one win away from playing ‘at home' in the 2016 Women's College Cup. 6 – Steve Clements, NJCAA Division I men's champion, who led Tyler JC to their fifth national title. 7 – Jon Ruzan, NJCAA Division I women's champion, who led Paradise Valley CC to their third national title. 8 – Jon Pascale, head coach of UCSD men's soccer team, who has the Tritons in the DII final four. 9 – Jon Lowery, head coach of the St. Thomas (Minn) men's soccer team, who has the Tommies in the DIII final four. 10 – NAIA women's and men's soccer updates.

Episode 11 of the NSCAA College Soccer Podcast puts the focus on NCAA and conference tournament action as Dean Linke, once again, spends time at every level of college soccer. The NCAA Women's Division I 64-team field is set and Linke is joined by Jennifer Rockwood, the only coach BYU has ever known. Rockwood has BYU at #4 in the country and led by U.S. full international Ashley Hatch, who has 18 goals and five assists on the season, she has eyes on the NCAA College Cup in San Jose. Staying at the DI women's level, Linke had to talk to Mike Tucker, who in his 22nd and final season with the Dayton Flyers won the Atlantic 10 as the #7 seed and they will face Ohio State in Round One of the NCAA tournament. Learn how Tucker went from building boats to leading the Flyers for 22 memorable years. On the men's side of the D1 Level, if you haven't heard, Bobby Muuss has done an amazing job replacing Jay Vidovich at Wake Forest. In just two seasons in Winston-Salem, Coach Muus has led the Demon Deacons to two ACC regular season titles and a current #2 NSCAA national ranking. As always, Linke reflects on the history of the game, this time with longtime soccer television producer and director Ken Neal, who with the support of NSCAA board member Charlie Slagle, put the NCAA College Cup on TV back in the early 90s. Neal says Division I college coaches need to keep television in mind as they discuss a full academic year soccer season. Other guests this week include: * #1 DII Men's Coach at LIU Post Andreas Lindberg * #4 DIII Men's Coach at Messiah College Brad McCarty * NAIA's Chad Waller * NJCAA Division I Women #3 Coach at Laramie County Community College in Cheyenne, Wyoming Jim Gardner

Don't miss this week's episode of the NSCAA College Soccer Podcast as Dean Linke is joined at the start of the show by the legendary Aliceann Wilbur, who is the only coach the DIII William Smith Herons have ever known and she is the women's college membership chair of the Advocacy Council for the NSCAA. From there, Dean welcomes Casey Brown, an original member of the NSCAA's 30 Under 30 program, and now the head coach of the Holy Cross women's soccer team. Dean then visits with D2's Chris Grassie, head coach of the Charleston (West Virginia) men's team as well as Tyler Junior Community men's soccer coach Steve Clements. Chad Waller covers NAIA men's and women's soccer. Dean ends the program talking Division I soccer with South Carolina women's coach Shelley Smith, East Tennessee State men's coach Bo Oshoniyi and the Big Ten Network's Chris Doran.

Don't miss this week's episode of the NSCAA College Soccer Podcast with Dean Linke. It's a big show as the NSCAA focuses on every level of college soccer. Stephanie Golan, who has the Minnesota women's soccer team at #9 in the country and unbeaten Big Ten play opens the show talking about her Golden Gophers. Before coming to Minnesota, Golan coached at Army. Speaking of Army, this Friday, it's Army-Navy 5, the 5th year those two men's teams play at PPL Park in Philadelphia. Army's Russell Payne, who is also the goalkeeper coach for Jurgen Klinsmann and the U.S. Men's National Team, joins Dean. Also on Friday night, Syracuse, the #2 team in the NSCAA men's Division I rankings faces #3 Notre Dame in South Bend and Syracuse head coach Ian McIntyre, who led the Orange to the College Cup a year ago and has his team at 8-0 to start the season is on the program. Another Ian, Ian Barker, the NSCAA Director of Coaching, discusses how the NSCAA is helping college coaches at every level. Travis Clark, Top Drawer Soccer.com staff writer and editor, pops by to cover story lines for Division II soccer and walks us up to a visit with Jeff Hosler who has won two Division II women's national championships at Grand Valley State University in 2 years, and, once again has the Lakers at #1 in the country. On the DIII side, Chris Brown, continues to keep Kenyon College among the nation's best – his men's team is #2 in the NSCAA Division III rankings, and he joins Dean along with Ruben Gonzalez, who has led Cerritos College to four national championships and 50 games without a loss in the NJCAA women's Division III level. Finally, the NAIA's Chad Waller has audio updates covering NAIA men's and women's soccer.

Don't Miss Week 3 of the NSCAA College Soccer Podcast when U.S. Women's National Team head coach Jill Ellis drops in to salute her William & Mary College coach John Daly on his 400th win for the Tribe. Coach Ellis, who spent several years as the head coach of the UCLA women's soccer team, attributed much of the USA's success to the college game. Coach Daly, who has 400 wins in 30 seasons with the Tribe, breaks down his journey with Dean Linke, including what it was like coaching Jill Ellis. In addition, Michigan State men's soccer coach Damon Rensing, who has spent 22 years with the Spartans as a player and coach, is on the program. Rob Kehoe, NSCAA director of college programs, talks championships, NJCAA's Iowa Western CC men's head coach Jordan Carver has the Reivers at #2 and he joins Dean, and NAIA's Chad Waller gets us current on NAIA men's and women's soccer.

(Full Audio) - University Vice President and Director of Athletics Jack Swarbrick sits down to discuss the latest in Fighting Irish Athletics. Segment 1: Introduction Jack, senior football captain James Onwualu and senior softball pitcher Rachel Nasland discuss the happenings surrounding the Texas football weekend, both in Austin and on campus. Segment 2 - This week's first guest is senior men's soccer captain Matt Habrowski, fresh off Notre Dame earning the #1 ranking in the NSCAA coaches poll after a 4-0-0 start to 2016. Segment 3 - This week's second guests are former Fighting Irish hockey standouts and 2016 Stanley Cup champions Ian Cole and Bryan Rust of the NHL's Pittsburgh Penguins. Segment 4 - Conclusion Jack, James and Rachel discuss the variety of sports performance equipment, policies and opportunities that benefit all Fighting Irish student-athletes. The Jack Swarbrick Show is a presentation of Fighting Irish Media.

(Full Audio) - University Vice President and Director of Athletics Jack Swarbrick sits down to discuss the latest in Fighting Irish Athletics. Segment 1: Introduction Jack, senior football captain James Onwualu and senior softball pitcher Rachel Nasland discuss the happenings surrounding the Texas football weekend, both in Austin and on campus. Segment 2 - This week's first guest is senior men's soccer captain Matt Habrowski, fresh off Notre Dame earning the #1 ranking in the NSCAA coaches poll after a 4-0-0 start to 2016. Segment 3 - This week's second guests are former Fighting Irish hockey standouts and 2016 Stanley Cup champions Ian Cole and Bryan Rust of the NHL's Pittsburgh Penguins. Segment 4 - Conclusion Jack, James and Rachel discuss the variety of sports performance equipment, policies and opportunities that benefit all Fighting Irish student-athletes. The Jack Swarbrick Show is a presentation of Fighting Irish Media.

The NSCAA's brand-new College Soccer Podcast is geared towards colleges coaches of all divisions. Hosted by Dean Linke, the College Soccer Podcast will air every Thursday throughout the regular college season and will be discussing the biggest topics in the college game today. From rankings to news, featured interviews and more, the College Soccer Podcast is all things college soccer.

The NSCAA's brand-new College Soccer Podcast is geared towards colleges coaches of all divisions. Hosted by Dean Linke, the College Soccer Podcast will air every Thursday throughout the regular college season and will be discussing the biggest topics in the college game today. From rankings to news, featured interviews and more, the College Soccer Podcast is all things college soccer.

The Coaching Journey podcast is finally here, and to start, here's an introductory podcast to introduce...well...The Coaching Journey!   Follow us on Facebook at The Coaching Journey, on Twitter @TheCoachJourney , and of course our website www.thecoachingjourney.org   Music: http://www.bensound.com

This week's Planet Futbol Podcast comes to you from Baltimore, the site of the 2016 MLS SuperDraft and the NSCAA convention. SI senior writer Grant Wahl and SI.com's Brian Straus, Liviu Bird, and Alex Abnos were all in town for the event, and together they'll give you a sense of what the mood is like at the biggest gathering of soccer people in the country. First, Grant Wahl sits down for a chat with MLS Commissioner Don Garber on the eve of the league's 21st season. In the talk, Garber discusses the importance of the SuperDraft, potential cities for MLS' next round of expansion, and what the league thinks of Dider Drogba's supposed flirtation with a return to Chelsea. Finally, Abnos, Straus, and Bird deliver a rich look at college soccer's importance to the American soccer system, and how Maryland's Sasho Cirovski's radical changes could improve the sport going forward. Additional music in this episode provided by SLP [http://freemusicarchive.org/music/SLP/] and Brandon Liew [http://freemusicarchive.org/music/Brandon_Liew/]. == The Planet Futbol Podcast is brought you by the SeatGeek app, available in app stores and at seatgeek.com. Enter code PLANET in the app to for a $20 rebate off your first purchase. We are also sponsored by FanDuel. Enter promo code PLANET at FanDuel.com to play a risk-free tournament for up to $10. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we sat down with the Director of Coaching Education for the NSCAA, Ian Barker. Barker earned his first coaching badge while in college with the English FA’s Preliminary Award in 1986, before moving to the US in 1987. He earned his USSF A License in 1995. He holds the NSCAA’s Premier Diploma and was part of the inaugural class to receive the NSCAA Master Coach Diploma in 2006. Ian has an impressive coaching pedigree and we speak with him about coaching education, player development, modern tactics, and more!

NSCAA Director of Coach Education In the first episode of a new series, The Coaching Manual podcast talks to Ian Barker. As Director of Coach Education at the NSCAA, Ian is one of the most pivotal coaches in US Soccer. But he has previously worked at every level of the game in both England and the United States - from a grassroots volunteer to a College Head Coach to a State Director of Coaching. The conversation goes into detail about coaching program design and the role of a club DoC, with actionable advice on improving standards at your club, improving recruitment and increasing retention. If you enjoy the show, please let us know on Twitter (@CoachingManual) or Google+ (http://google.com/+TheCoachingManual) and remember to subscribe in iTunes, Soundcloud or by RSS for first access to future podcasts. All previous episodes can be found at http://www.thecoachingmanual.com/podcasts