Podcast appearances and mentions of patrick patrick

Als Efteling-liefhebbers prijzen we onszelf erg gelukkig met het Efteling Museum. We komen hier zelf ook heel graag. Maar wat is er nu eigenlijk allemaal te zien in het museum? Van sommige objecten weten we het wel, maar vaak weten we 't niet helemaal zeker of tasten we volledig in het duister. Gelukkig krijgen we in deze aflevering een uitgebreide rondleiding door het museum van Patrick van den Nieuwenhuizen, senior vormgever bij de Efteling én lid van het team Erfgoedbeheer. Patrick neemt ons mee langs alle objecten in het museum en vertelt ons precies wat we zien. Je kan deze aflevering natuurlijk gewoon luisteren zoals je al je podcasts luistert, maar nog veel leuker is het om deze aflevering te luisteren als heuse audiotour tijdens een bezoek aan het Efteling Museum!Show notes- Efteling Museum - Eftepedia- Kleine Boodschap 317: Team Erfgoedbeheer- Kleine Boodschap 294: Thematisering in de Efteling met Martin en Patrick- Patrick van den Nieuwenhuizen - Eftepedia - alles over de Efteling

Do you need help to take your real estate business to the next level, despite knowing the strategies and tactics? In this episode, we unlock the secrets to success with elite business coach and real estate investor, Patrick Precourt. Patrick has spent over 20 years mastering the art of not just real estate investing, but understanding the mindset behind success. In this powerful conversation, he reveals why most people fail despite having all the tools, and how to bridge the gap between knowing and doing. No matter if you're an entrepreneur, investor, or just someone looking to push past your limits. This episode is full of practical advice to help you make real changes. Discover how consistency, taking action, and facing your fears can lead to lasting success—not just in real estate, but in all areas of life. Ready to shift your mindset and see real progress? Tune in now! Start your journey to transforming both your life and business!Topics Covered: Patrick explains the difference between knowledge and action.The analogy of lead generation and fishing, consistency, and multiple efforts lead to success.Why most people don't execute despite knowing what to doHow beliefs shape your actions and long-term success.How attaching meaning to goals drives massive action.Using pain and accountability to force change and ensure success.Patrick's upcoming book “Fail Forward” and how personal development becomes measurable and trackable.Connect with PatrickPatrick's Facebook: https://facebook.com/patrickprecourtPatrick's LinkedIn: https://linkedin.com/in/patrickprecourtPatrick's Instagram: https://instagram.com/patrickprecourtConnect with Mark Lane: https://marklaneeducation.comGrab a copy of Mark's book More Leads, More Deals, More Profits: https://a.co/d/0b20DeOk

Hey, Oprah— Oprah. Oprah. Oprah. Oprah. Oprah Oprah Oprah Oprah OPRAH— WHAT?!? —I love you. (OPRAH WINFREY sighs and groans, sinking back into bed.) —and… ...AND? ...I made breakfast. (This wakes her up a bit, as she is curious to see what has been made; Supacree energetically bounces into the next room.) HEY, JANET JACKSON— “Legends: The Melanin” S Ū P ∆ © я E E ™ has been taken to a top secret training facility to prepare her for her journey into celebritism. EARLIER: S Ū P ∆ © я E E ™ is robbed and kidnapped at gunpoint by JANET JACKSON, BEYONCÉ, MARIAH CAREY, ALICIA KEYS & OPRAH. what a combo. I know, right? A NINJA stops S Ū P ∆ © я E E ™ in her path, knocking the açaí bowl out of her left hand— WHAT THE FUCK! —luckily, she still has her smoothie—however, before she can take a sip, the ninja, who she seems unbothered by, knocks the smoothie out of her other hand. NO, MY SMOOTHIE!!!!!!!!!! The NINJA stands, motionless. S Ū P ∆ © я E E ™ takes a fighting stance. THE NINJA takes a fighting stance. FUCK you dude, that shit's EXPENSIVE! YAAAAH. YAAAAHHH! They NINJA fight; S Ū P ∆ © я E E ™ SUPACREE has the advantage, until. ANOTHER NINJA arrives as backup. I got this! Then, ANOTHER OTHER NINJA and A FOURTH NINJA surround SUPACREE; Oh, fuck that. They create a formation—each taking a fighting stance. She is majorly outnumbered. THE GRAND NINJA arrives HIIIIIIIIIYYYAAAAAAA. Nope, fuck this. The ninjas synchronize, ready to fight. Nope, I quit. S Ū P ∆ © я E E ™ retreats, running. One of the ninjas has already advanced in her path. Not so fast! You're a LADY?! Now you're surprised?! S Ū P ∆ © я E E ™ attempts to flee. The ninja pistol whips Supacree. She's out cold. God dammit, Janet! What?! She's fast! She's also heavy. Just get her! It takes 3 ninjas (and a fourth for support) to lift SUPACREE into the sleek, blacked out Escalade. They close the back, and unanimously all 4 doors, in sync. The Escalade drives away, license plate reading: LEGENDS Leave it alone, Just let it be Could you just–practically be me for a second, I want to check something out. –I am–practically you– Hold on, Let me get a cat and a couple supermodels. I'll be right back. Great. Where am I supposed to get two cats and a supermodel on short notice? No, it was, a cat and two– Tell me your name one more time. I was certain i'd never forget. You will forget about this. I need more magic. I just gave you magic. Where is it? Uh. Up my nose. Wat is the dosage on those anyway? PORCUPINE. uh, don't touch that? DON't GeT TO0 Hold on a second, this might be the most accurate, if I ever– DId you ever NO. I'm stuck in this MUFFIN. MUFFIN! COME HERE MUFFIN. What happened? I lost a cat. [RACHEL DRATCH IS IN THE IMPENETRABLE TEN] this has never happened. Hold the fucking phone. Hold the fucking– OPRAH UHWUHT. PHONE. [OPRAH WINFREY DOES NOT HAVE TIME FOR YOUR BULLSHIT.] Why all caps CAUSE SHE'S MAD WHO THE [NOPE] DO YOU THINK YOU ARE CALLING ME AT THIS [UH OH] HOUR WHAT HOUR. WHAT TIME IS IT. WHERE'S WHOOPI. I got her. -Wait–you go her? Yup, she's safe. *squints* I'll be right there. Oh shit, is that Skrillex? No, that's The President. No, this is Patrick. Why did the Chicken cross the road? Pretty much out of sheer panic. Run it! Run it to exhaustion! RUN THIS BITCH INTO THE GROUNDHOLE! Good, it's Groundhog's day. SPRINGTI– NO. Put some clothes on. Let's play piano. I'm a martian. oh . that's dumb. What happend to your planet. Yer on it. No, you're on this: my planet. URANUS What happened. *SPPLAT* (Now I'm like, gas.) *blat* Ooh, wow, how'd that happen *shrugs* science /math ASSHOLES. Wat happened. Just wait here. I'll be right back. ARTY MCWIRED You know, just in case there's a LAWSUIT dammit . LAW SUIT huh LAW SUITS I don't get it. Why are you all dressed in What BRoTHeRhOoD is THIS. Oh good, a map. YOu know these things are useless to me. Of course, this would be the perfect day to go SHOPPING JELLYFISHING. DOLPHINS. Idget it. What. How did Dolphins survive a nuclear holocaust? Anything left here? Nothing I s– ooh , wats that. Woah, look, dolphins. LIke, 12 of them. Gnarly. My world changed when I got a couch. Everything changed, actually—when I got furniture. Actual furniture, more than just a mattress on a floor and a cheap Asian desk from Amazon I actually loathed. I almost never worked at the desk, anyway, as it didn't seem equipped for the totality of my studio—the keyboard and drum machine, and though the keyboard had been calling to me over the last few days particularly, I had spent the last couple days almost carelessly longing, in peace and near total silence, with not a care In the world or a thought besides my mantras, with the occasional conglomerate rapid overthinking caused by the terrorists outside, now thought more likely to be police officers or feds themselves, as the police never seemed to be able to stop them–and it seemed that perhaps It was a federal act of domestic terrorism itself. No actual police officers or forces seemed to care or could stop them–and if it wasn't the devil himself, it had to have been the military or something of the like, pushing some sort of political agenda. Either way, I wasn't going to be moved in such a way to keep reacting to such immature and primitive war tactics—and thought that it was just as likely that by November, come voting time, they would all be miraculously disappeared, if not before due to the inclement weather I was sure was coming by the end of summer. I was almost sort of on my own time, besides the voices in my mind which screamed to work harder and faster, be skinner and more perfect, and that my prime time had passed—that I would never be loved again and that I was a horrible mother, that besides all the more knowing it for myself, I hushed and numbed with my mantras, uncaring. At the very least, I was alone, and not interested in people— the humanity had left the humans by way of corporate slavery and electronic addictions, rigged elections and a totalitarian government which masqueraded as a democracy, but In all truth had been for quite some time, out of the hands of its people. All the better, as the people had become programmed and controllable, easily manipulated, and for the most part and maybe even for the best, unconscious creatures—the majority of them malnourished, dehydrated by choice and lifestyle, eating processed foods as voluntary poison–and especially in New York City– undereducated, and without rest; The youth at the hands of the system which controlled all aspects of their lives, comparing them not by wit or skill but privilege and genetic composition; by looks, wealth, and vanity. The algorithm was indeed sorting them by all it knew to— perfect, and imperfect, almost always attributed to environmental factors, such as financial stability and of course—access to certain luxuries and freedoms— a hard line dividing the classes now. I lounged somewhat gracefully in my favorite polyester blend skirt as my harems washed with the tablecloth and dishrags— I was nearly out of suitable casual clothes, and although I had been collecting some fashionable outerwear, I never planned on actually going out. Being penniless in New York was tiresome, and I had spent enough time fighting its monsterous crowds and the infestation of migrants long enough during my year within the homeless system—now, still trapped by the terrorists which surrounded the block and what, if it wasn't some kind of federal experiment altogether, also seemed like some kind of criminal enterprise, which situated itself in the warehouse just adjacent to my building, though having lost their illegal smoke shop, a group of shirtless hoodlum-looking types, still appearing to continue business outside of where the smokeshop once had been, now becoming an obvious and unwelcoming eyesore, as the owners of the “auto body shop” which plagued the neighborhood by parking ugly cars on the sidewalks around the entirety of the corner—combined with the discarded trash, old appliances and the occasional shopping cart filled with such , not to mention the trees which stood in beds of littered filth– as if to say “we run this block”—some shade of brown and careless as to what peace might be to some others, they held enough of something like money which masquaraded as power, and therefore enough of whatever they had to continue to make the block a less welcoming place to live, and besides the motorcyclists—which all seemed to be one, haphazard, operational network— stood as a good reason not to bring any child into this mess— the brown-black world of Brooklyn New York's Queen's facing war zone—the ugly truth of old racism and money in New York City; and after a year two year spectacle on how most of the black and brown culture within New York City had bred itself to be unrestful, misbehaved, and brutally drained of its class by the system itself; it was nearly understated that the culture had become toxic. The Redlining of New York City had become obvious–New York City's own racism a blistering outward truth. I I wanted so badly to be able to travel and return “home” or rather, to my apartment–or even rather–to my studio–as it never really did feel like home with the ability to see it all in a new light. I had been in New York so long that I felt myself becoming callous and bitter—I needed to leave, but had been at a standstill creatively, as if there was some kind of block on my music. It was true that I couldn't hear much of my own sounds or music over the traffic in the outside world, and I was sure I had been sent here as sabotage so that I might never make it out of the depths of this world. Either way, I wasn't going to take it much longer— if I was ever made to be homeless again, I would simply kill myself—and without a love that I could call my own— a real love, disconnected from the destruction of my son's father, completely away from the satanic, demonic and evil curses he had set upon me— a love that would set me free from him and his world— I would kill myself. I would do anything to escape the constant thoughts of him bombarding me, the flashbacks of his brutal beating— the evil words he had said and the evil, tumultuous series of homelessness which followed. I would do anything to rid myself of him entirely, and I had not yet at all been loved by someone who didn't seem possessed by something after some time—it was as if this energy would find its way into anyone near me and drive me to insanity just so that his version of the story would become true; the evil lie that I had simply “lost my mind”, and out of nowhere, just had “gone crazy.” His version was the lie— Everything that I had once become was a reflection of himself—weak, unstable, and unable to function, all the while he had used my energy to sustain and survive; a vampire narcissist who could not have without my doing lived or functioned on his own. The one man I had ever shared tied with had been always too tired to get up for work, and always without fail, unable to keep a steady job – and of course— situationally plagued with poor spending habits, bad judgement, and outright laziness. He simply wanted to play the game, drink his 4locos, and use my computer to make rap beats; of course–I was holding him back from his true potential. Becoming like him was what seemed to the outside world as ‘losing my mind', and upon choosing to leave him, to find myself again. His only strategy had been to to form an illusion—that his own mental illness was actually mine. That the traumatic physical violence I had endured and hidden in fear of him had never actually happened. He kept me at a distance to make it seem as though I had abandoned my son; used our son as bait to attract another mate, and then began to discard him, treating him as an extension of myself which he could feed on for light and energy–and eventually discard. He claimed that by ignoring my phone calls and attempts at keeping a bond with my son, that I had no interest in being a mother. He projected onto other that I had been sick or incapable—with the veracity of a cereal killer with just enough charm, the racistly indoctrinated outside world fell to default that always, though having been the survivor of serveral violent acts, that I was somehow in the wrong–that I had somehow deserved the things which were being done to me. The physical scars that I wore were of his making, and the label that it formed— a mentally ill and unstable homeless colored woman— projected to the right-swinging red-necked Alaskans that I was somehow the problem; However, with time, I was sure that his meaning to subdue and belittle me was returning to him in the way of Karmic justice, and that the light that I had left within my own child would be his redeeming quality, in a world where I had been outcast from and unable to return to. I wanted desperately to at least visit—but saw no end to the financial ruin which homelessness and debt had caused insight; the recovery from his physical violence almost seemingly impossible; even frequenting the gym often enough would result in a particular man entering the gym to practice his sparring; often though I tried to prevent the flashbacks from occuring, I would eventually, hearing this, over my music at high volume, imagine the punching bag as my face. I realized at some point that I might never actually see my son again. We were thousands of miles separated and years between us–and because I had been honest in my documentation of the violence that had happened between us–he was refusing to sign the divorce papers, leaving me dangling at the end of a long rope I was sure I'd hang from, and limiting my ability to be seen by the system as entirely independent of this disastrous type of person. Of course, ‘boys will be boys'--and these types of boys in particular had the habit of protecting one another whether they were in the wrong, or not. A brotherhood of course, in which I had been marked as beatable, discardable, and of course, some sort of sub-human. How could I even know that I was safe from his dark and evil reach in a world said to be and many believed ruled by demonic bodies which Satan himself had claimed? In heavy prayer and reflection I had been asking of the men on motorcycles, to which God's answer seemed to speak truth; that these men were not men at all, but Satan's playthings. They had no free though or will to act on their own, and were instead controlled—that the toxicity, the terrorism, the injustice was a spectacle of sorts for the dark lord, in thy he controlled so many of what used to be people—now more just puppets for his displays of affliction upon humanity. These men had no purpose at all but to be consumed and possessed by a creature which had no face at all—no true name at all— the force of evil itself, which by now had controlled nearly all man, and nearly all of humanity. The Complex Collective © Nicolas Fountainisi was a disgusting human being. Not altogether a human creature, he foraged ways of l believing in kindness and gratitude though never actually having felt, or with feeling at all— what human nature actually at all was. Premeditated murder. Desensitization, Sensitive information Curious niggers Did I say it again? Indifference. It's whatever. Psychological terror chamber. I love Oprah and motorcycles But I hate robots. Huh. Well, I'm at it. Let's go kick in the googleverse I could write a metaplex Languages, and something was stolen! Porch robber False fortune Decisions, decisions Evil ass bitches Temptations, Temptations— I seen your face when I mated here Oh, Lord It's the lyricism Let's make spousal abuse poetic. Let's make her stay in the system! Let's make it more severe weather! [Thunder and lightning.] Let's go hang in the googleverse I might write a metaplex I'm infinite, And you're infinite— But your producer Is inferior Where is he then? I left him in a wedding For aftermarket parts I'm making belated birthday cakes On the 4th Or the fifth Better believe it I ain't got enough to— Switch from the antiquity, did you? I told you, I ain't tell if they come at me! (Don't tell if he touch you) He got the power, The lawyers The women, The money, The mortals on battery pack— Waaaages! I'm not finna snatch shit Just so you can say I snatched it I asked you for passion and peace All I got was the passion And nails in my outstretched palms I tried to warn you! Sickness, is it? It is, Traffic on magnets Let's go hang in the googleverse, I might write metaplex Fear of the fortunate Don't mean to hurt us-/ We're just immortals They don't even know us no more Depart the children of earth For the worst days to come Not to the worthless, But the wealthy and fortunate Burn up Listen and learn, son Your mother was for us But I got my butter's worth (Don't make me work hard!) I thinkni just left myself Woke up in a primary school A perfect apartment But a dive bar To an old fuck Going out on those LTEs Is always bothersome, Don't you know? Torturer's complex —they know not. Don't worry mom, I got an assignment You're proud of me, aren't I? Are you adorable, For a robot stalker Stop in the road Just to intercept That I'm always Where you don't want (On top of you) Once you been hit in the face by a man And Separated from your young Then blamed for it Once you old your dead children and Feel their cold frozen bodies Once you get stalked And tracked by hostile robots Pulling out All the fine details of your life Is if your birth Your entire upbringing Is your fault You stop giving a fuck About little dudes Throwing weights around Guess who gets dangerous Once they find out They're being fucked with Over and over And nobody loves her This ugly fat bitch Guess who gets tired of poverty But gets blocked from getting a job Being broke I shouldn't even need this shit But apparently demons And shit he said Stands up in court —but he hit me. Turns out I lost my mind And the devil's a liar Turns out I like them blonde and blue eyed Huh Oh well I'll stay alone on false positives All day Getting fucked with Pennies on the dollar Followed and followed and followed All I want is a bullet hole In my aura Whatever man, this just got weird again. Reading the book, I realized how funny I was—because Tina Fey was funny and interesting—but I might even be actually funnier, and had al certainly lived a more seasoned life—her white girl hardships were endearing and I loved her all the more for having read through the surface level collection of stories from throughout her life and world—she was certainly luckier than I was, and more likable—-and maybe even probably funnier in person, but for now, she was just smarter, and that was enough to encourage me to list the words that so far I didn't know, starting in the middle, and somehow looking back to the beginning. I didn't want to miss anything—she was actually a considerable role model besides Oprah, though it was obvious we lived in different worlds entirely. Captain Captain! Oh, Good, come in, Cannon. You've—changed. …as you know, Monday we disembark. Yes, I'm aware. And as you know, the details of the mission have been classified, even to us. Yes. I find that alarming. And so, without anymore thought I've decided to masquerade as my old self. How old are you, anyway? You should never ask a woman her age, LT. Sargent. * or the other way around, I clearly don't know. Sorry. Your recent promotion keeps slipping my mind; I…haven't been myself lately… Obviously not, if you've decided to publicly dress like that. I'm still very much in the privacy of my office. You can consider me the spokesperson on behalf of the public. Never as a woman her age! You're not a woman; you're my captain. We'll see about that after tonight. Being a woman, or being my captain? Both, probably. Hm. By any chance would you be interested in joining me? As your subordinate, or as a man. Both, probably. Or neither… presumably. As my escort. I beg your pardon. I've been known to become rather out of sorts in this condition. —er, your condition, captain? Dead drunk and blind with fear out of my mind. [he ponders for a moment, knowing that the mission could very well be their last.] Consider it done. Great. Get dressed, and meet me with the car out front in half an hour. Half an hour? Sharp. Bonus points for showing up early. We're earning points? We are now. Very well then. What am I wearing? Something sharp. Sharper than the inside of a half hour. On your mark. I'll—see you soon. He exits the captain's office, letting out a sigh of relief otherwise previously congested, he looks around as if not to be caught, regains his composure with the shake of his head, somewhat in disbelief of what he's witnessed. He casually places his hands in his pockets, walking down the hall and passing one of his crew mates, who quickly stops to salute him. Sergeant. Almost forgetting to salute back, mindlessly drifting passed in ‘off' mode, he slowly and squarely, almost still casually, salutes back. Oh. I had glimpsed at a picture of the man once more that had forced me to wonder— “Jesus Christ, is he okay?” It would be odd to think of a man who has spent a better part of the last two decades and most of his careers on camera as unphotogenic, then again—I had been tricked by the media before into thinking a certain way, and therefore was cautious, and still—I began to wonder about the man and his misery, and his mistresses—not out of jealousy or obsession, but simply because I knew he had them. He was old Hollywood, or old New York—or maybe a bit of both, and there was something about it all, perhaps even my own darkness, that danced with the flicker of sinful lust that motioned me towards not a yearning, or the act of doing so—I was at least wise enough to know nothing good could come from doing harm to oneself or another— but with the intensity of burning desire to know the man behind the mask—the actor inside the actor, to whom all the world's a stage. Whatever, though. Doesn't matter. At least I was still somehow youthfully resilient to what might have otherwise been torture, TVP S2- after Esha's promotion to head writer. DAEMON DALLAS, aka “DASH” is a quick witted, fast-talking comic powerhouse— his legendary stand up and acting career has made him a legendary force in movies, film, and television; he has been booked on the show to sit down with his longtime friend Patrick about his new stand up comedy tour. — DAEMON Who's this beautiful sister? PATRICK My head writer; don't even think about it. DAEMON I don't think. I just do. Esha approaches— Dash politely bows and kisses Esha's hand. ESHA Should I get tested? DAEMON —and funny. [Against Patrick's wishes, Esha accepts a date with Daemon Dash; Furious, Patrick means to interrogate her at work the next day. ] PATRICK Why would you even date that asshole. ESHA Because—Pat. He's a comedian. PATRICK I'm a comedian! So? ESHA So, he's funny. PATRICK And? ESHA And he said things to me— PATRICK (defensively) –What kind of things?! ESHA Charming, funny things— PATRICK Okay? ESHA Things he wouldn't say to you over dinner— because, I'm– PATRICK —you're a woman. ESHA —and your head writer. So naturally…. PATRICK Esh, you're a genius, ESHA So is he. We have—some new material to work through. [ESHA produces a hefty pile of notes and serves them to PATRICK] PATRICK (squealing) Ahq! ESHA Your monologue tonight. [Patrick excitedly shuffles through the papers.] PATRICK Oh yes. Oh yes. ESHA You can thank me later. © The Festival Project ™ , Inc. All Rights Reserved. Broken bottles. Someone should stop her Walkin walking God knows I don't belong here And I don't want to Passover was April 21-30 Global War on Terrorism Aka WWIII Oh, indeed. Don't look left Take a deep breath My heart beats differently I think it might be the end I think it might be I think I might be the enemy The pushing mechanism When i breath him in I levitate And gravitate to what it meant The sake of the art, The hurt of the heart As sacred as it ever was The turning or the Torah talks of Gestures, since the fall of Rome The toga on the alter Solid hands unwrap us all From falling over Old and awkward No award for wisdom No rest for the wiser No love for the troll Since thunderstruck from under us, Delivered all but what we wanted So we talk of kama sutra, Surely we can't talk at all Of what we know As once was bonded Laughed it off To come from what The call to us, Fair serve governors fortress I work up in mentions Carved the scarlet letter out of Cannons, of course MA. WHAT. I'm BUSY. IT'S ON. The what? The show we watch! The one that— YES, Oh, my GOD. Yes. YESSSSSSSSS. Usnavi, get your popcorn This is some worth watching Up in arms for forwards Causing sore arms, Numb thumbs From crucifixes Are you wondering what God Would walk about the horned carving A kamikaze walk of tall corn— Follow me, dear mantra Your whole house is watching. Sacre. It's happening again isn't it. I do want ice cream. All I need is a divorce And an Amazon woman 10 foot tall To rub me off at the stroke of Nevermind what the clock says In God's house they're all wrong The blasphemous for Catholics Has begun, So strum your number into the teleprompter And just hope no one gets hurt By the hook on the next song —like the hook of my last surviving bra digs into my back does, Or the skin on my lack of tummy Has rubbed off under the suicide Of the cycle— It's getting tighter A loss of interest is equal to A loss of consciousness And I'm 21 days drunk On the alternate, though— I'm sober and feeling less Loved. The animal I've become is all cardio And karma sutra For karma comes To the weak of heart To use the world as swords To cause harm To the calm artists I thought I told you off once. (Already) You look awful. lol. You look terrible, broh. But my album sound fire. #producerholes [portal] It's coffee time!! It's not coffee time! It's not coffee time. Iiiiits coffee time. Damn. Where's the cat. Gestating. I fell asleep on a Saturday afternoon and woke up on a Saturday morning something like 19 hours later, after a series of dr same the types of like I was sure that my new dreamcatcher would shield me from—the turquoise beads were probably plastic, but who could know—without further inspection, I gladly hung it up near the window to catch the bad spirits who had been attacking me in the night, mostly in the form of satanic possessed motorcycle riders or heavily drinking passerby's. Wouldn't it be nice to have somewhere beautiful like this in downtown Los Angeles, or even Santa Monica? I had grown tired of the toxicity of inner city New Yorkers and the third world antics of the newest inhabitants— still/- it was the first apartment ever in my entire adulthood that was totally and completely mine, and I took good care of it. I knew that most folks weren't as clean and tidy as I was, and although I had left my apartment quite a mess in a lurch to get to the post office, returning the cheap and improperly advertised fake essential oils I had returned upon discovering that they were indeed not actually essential oils, but something that smelled more like floor cleaner, and was the consistency of water—they were fake, and the bath rug had been altered with photoshop to make it look gold, while it was actually yellow. I took it back, remembering the promise I had made 3 days ago—once I was finished reading Tina Fey's matching yellow book, I would find somewhere else to put the rug, but it clashed so classlesley with everything in my apartment, that I couldn't stand to look anymore; the rug had been removed from the bathroom before even filing for a return label; the fake essential oils joined it in the box three days later— a Saturday I was sure upon first waking was Sunday, but then glad it was some kind of time slip through the dimensions as I slept wearily for hours after refusing to go to the gym, only to be followed by what seemed like robots—the same 3 or 4 people showing up when I worked out no matter what time I decided to go—early or late. {Enter The Multiverse} [The Festival Project.™] COPYRIGHT © THE FESTIVAL PROJECT 2019-2024 | THE COMPLEX COLLECTIVE. © ALL RIGHTS RESERVED. © -Ū. Oprah thinks you're a dipshit. Good...good! What?! At least she THINKs of me!

Hey, Oprah— Oprah. Oprah. Oprah. Oprah. Oprah Oprah Oprah Oprah OPRAH— WHAT?!? —I love you. (OPRAH WINFREY sighs and groans, sinking back into bed.) —and… ...AND? ...I made breakfast. (This wakes her up a bit, as she is curious to see what has been made; Supacree energetically bounces into the next room.) HEY, JANET JACKSON— “Legends: The Melanin” S Ū P ∆ © я E E ™ has been taken to a top secret training facility to prepare her for her journey into celebritism. EARLIER: S Ū P ∆ © я E E ™ is robbed and kidnapped at gunpoint by JANET JACKSON, BEYONCÉ, MARIAH CAREY, ALICIA KEYS & OPRAH. what a combo. I know, right? A NINJA stops S Ū P ∆ © я E E ™ in her path, knocking the açaí bowl out of her left hand— WHAT THE FUCK! —luckily, she still has her smoothie—however, before she can take a sip, the ninja, who she seems unbothered by, knocks the smoothie out of her other hand. NO, MY SMOOTHIE!!!!!!!!!! The NINJA stands, motionless. S Ū P ∆ © я E E ™ takes a fighting stance. THE NINJA takes a fighting stance. FUCK you dude, that shit's EXPENSIVE! YAAAAH. YAAAAHHH! They NINJA fight; S Ū P ∆ © я E E ™ SUPACREE has the advantage, until. ANOTHER NINJA arrives as backup. I got this! Then, ANOTHER OTHER NINJA and A FOURTH NINJA surround SUPACREE; Oh, fuck that. They create a formation—each taking a fighting stance. She is majorly outnumbered. THE GRAND NINJA arrives HIIIIIIIIIYYYAAAAAAA. Nope, fuck this. The ninjas synchronize, ready to fight. Nope, I quit. S Ū P ∆ © я E E ™ retreats, running. One of the ninjas has already advanced in her path. Not so fast! You're a LADY?! Now you're surprised?! S Ū P ∆ © я E E ™ attempts to flee. The ninja pistol whips Supacree. She's out cold. God dammit, Janet! What?! She's fast! She's also heavy. Just get her! It takes 3 ninjas (and a fourth for support) to lift SUPACREE into the sleek, blacked out Escalade. They close the back, and unanimously all 4 doors, in sync. The Escalade drives away, license plate reading: LEGENDS Leave it alone, Just let it be Could you just–practically be me for a second, I want to check something out. –I am–practically you– Hold on, Let me get a cat and a couple supermodels. I'll be right back. Great. Where am I supposed to get two cats and a supermodel on short notice? No, it was, a cat and two– Tell me your name one more time. I was certain i'd never forget. You will forget about this. I need more magic. I just gave you magic. Where is it? Uh. Up my nose. Wat is the dosage on those anyway? PORCUPINE. uh, don't touch that? DON't GeT TO0 Hold on a second, this might be the most accurate, if I ever– DId you ever NO. I'm stuck in this MUFFIN. MUFFIN! COME HERE MUFFIN. What happened? I lost a cat. [RACHEL DRATCH IS IN THE IMPENETRABLE TEN] this has never happened. Hold the fucking phone. Hold the fucking– OPRAH UHWUHT. PHONE. [OPRAH WINFREY DOES NOT HAVE TIME FOR YOUR BULLSHIT.] Why all caps CAUSE SHE'S MAD WHO THE [NOPE] DO YOU THINK YOU ARE CALLING ME AT THIS [UH OH] HOUR WHAT HOUR. WHAT TIME IS IT. WHERE'S WHOOPI. I got her. -Wait–you go her? Yup, she's safe. *squints* I'll be right there. Oh shit, is that Skrillex? No, that's The President. No, this is Patrick. Why did the Chicken cross the road? Pretty much out of sheer panic. Run it! Run it to exhaustion! RUN THIS BITCH INTO THE GROUNDHOLE! Good, it's Groundhog's day. SPRINGTI– NO. Put some clothes on. Let's play piano. I'm a martian. oh . that's dumb. What happend to your planet. Yer on it. No, you're on this: my planet. URANUS What happened. *SPPLAT* (Now I'm like, gas.) *blat* Ooh, wow, how'd that happen *shrugs* science /math ASSHOLES. Wat happened. Just wait here. I'll be right back. ARTY MCWIRED You know, just in case there's a LAWSUIT dammit . LAW SUIT huh LAW SUITS I don't get it. Why are you all dressed in What BRoTHeRhOoD is THIS. Oh good, a map. YOu know these things are useless to me. Of course, this would be the perfect day to go SHOPPING JELLYFISHING. DOLPHINS. Idget it. What. How did Dolphins survive a nuclear holocaust? Anything left here? Nothing I s– ooh , wats that. Woah, look, dolphins. LIke, 12 of them. Gnarly. My world changed when I got a couch. Everything changed, actually—when I got furniture. Actual furniture, more than just a mattress on a floor and a cheap Asian desk from Amazon I actually loathed. I almost never worked at the desk, anyway, as it didn't seem equipped for the totality of my studio—the keyboard and drum machine, and though the keyboard had been calling to me over the last few days particularly, I had spent the last couple days almost carelessly longing, in peace and near total silence, with not a care In the world or a thought besides my mantras, with the occasional conglomerate rapid overthinking caused by the terrorists outside, now thought more likely to be police officers or feds themselves, as the police never seemed to be able to stop them–and it seemed that perhaps It was a federal act of domestic terrorism itself. No actual police officers or forces seemed to care or could stop them–and if it wasn't the devil himself, it had to have been the military or something of the like, pushing some sort of political agenda. Either way, I wasn't going to be moved in such a way to keep reacting to such immature and primitive war tactics—and thought that it was just as likely that by November, come voting time, they would all be miraculously disappeared, if not before due to the inclement weather I was sure was coming by the end of summer. I was almost sort of on my own time, besides the voices in my mind which screamed to work harder and faster, be skinner and more perfect, and that my prime time had passed—that I would never be loved again and that I was a horrible mother, that besides all the more knowing it for myself, I hushed and numbed with my mantras, uncaring. At the very least, I was alone, and not interested in people— the humanity had left the humans by way of corporate slavery and electronic addictions, rigged elections and a totalitarian government which masqueraded as a democracy, but In all truth had been for quite some time, out of the hands of its people. All the better, as the people had become programmed and controllable, easily manipulated, and for the most part and maybe even for the best, unconscious creatures—the majority of them malnourished, dehydrated by choice and lifestyle, eating processed foods as voluntary poison–and especially in New York City– undereducated, and without rest; The youth at the hands of the system which controlled all aspects of their lives, comparing them not by wit or skill but privilege and genetic composition; by looks, wealth, and vanity. The algorithm was indeed sorting them by all it knew to— perfect, and imperfect, almost always attributed to environmental factors, such as financial stability and of course—access to certain luxuries and freedoms— a hard line dividing the classes now. I lounged somewhat gracefully in my favorite polyester blend skirt as my harems washed with the tablecloth and dishrags— I was nearly out of suitable casual clothes, and although I had been collecting some fashionable outerwear, I never planned on actually going out. Being penniless in New York was tiresome, and I had spent enough time fighting its monsterous crowds and the infestation of migrants long enough during my year within the homeless system—now, still trapped by the terrorists which surrounded the block and what, if it wasn't some kind of federal experiment altogether, also seemed like some kind of criminal enterprise, which situated itself in the warehouse just adjacent to my building, though having lost their illegal smoke shop, a group of shirtless hoodlum-looking types, still appearing to continue business outside of where the smokeshop once had been, now becoming an obvious and unwelcoming eyesore, as the owners of the “auto body shop” which plagued the neighborhood by parking ugly cars on the sidewalks around the entirety of the corner—combined with the discarded trash, old appliances and the occasional shopping cart filled with such , not to mention the trees which stood in beds of littered filth– as if to say “we run this block”—some shade of brown and careless as to what peace might be to some others, they held enough of something like money which masquaraded as power, and therefore enough of whatever they had to continue to make the block a less welcoming place to live, and besides the motorcyclists—which all seemed to be one, haphazard, operational network— stood as a good reason not to bring any child into this mess— the brown-black world of Brooklyn New York's Queen's facing war zone—the ugly truth of old racism and money in New York City; and after a year two year spectacle on how most of the black and brown culture within New York City had bred itself to be unrestful, misbehaved, and brutally drained of its class by the system itself; it was nearly understated that the culture had become toxic. The Redlining of New York City had become obvious–New York City's own racism a blistering outward truth. I I wanted so badly to be able to travel and return “home” or rather, to my apartment–or even rather–to my studio–as it never really did feel like home with the ability to see it all in a new light. I had been in New York so long that I felt myself becoming callous and bitter—I needed to leave, but had been at a standstill creatively, as if there was some kind of block on my music. It was true that I couldn't hear much of my own sounds or music over the traffic in the outside world, and I was sure I had been sent here as sabotage so that I might never make it out of the depths of this world. Either way, I wasn't going to take it much longer— if I was ever made to be homeless again, I would simply kill myself—and without a love that I could call my own— a real love, disconnected from the destruction of my son's father, completely away from the satanic, demonic and evil curses he had set upon me— a love that would set me free from him and his world— I would kill myself. I would do anything to escape the constant thoughts of him bombarding me, the flashbacks of his brutal beating— the evil words he had said and the evil, tumultuous series of homelessness which followed. I would do anything to rid myself of him entirely, and I had not yet at all been loved by someone who didn't seem possessed by something after some time—it was as if this energy would find its way into anyone near me and drive me to insanity just so that his version of the story would become true; the evil lie that I had simply “lost my mind”, and out of nowhere, just had “gone crazy.” His version was the lie— Everything that I had once become was a reflection of himself—weak, unstable, and unable to function, all the while he had used my energy to sustain and survive; a vampire narcissist who could not have without my doing lived or functioned on his own. The one man I had ever shared tied with had been always too tired to get up for work, and always without fail, unable to keep a steady job – and of course— situationally plagued with poor spending habits, bad judgement, and outright laziness. He simply wanted to play the game, drink his 4locos, and use my computer to make rap beats; of course–I was holding him back from his true potential. Becoming like him was what seemed to the outside world as ‘losing my mind', and upon choosing to leave him, to find myself again. His only strategy had been to to form an illusion—that his own mental illness was actually mine. That the traumatic physical violence I had endured and hidden in fear of him had never actually happened. He kept me at a distance to make it seem as though I had abandoned my son; used our son as bait to attract another mate, and then began to discard him, treating him as an extension of myself which he could feed on for light and energy–and eventually discard. He claimed that by ignoring my phone calls and attempts at keeping a bond with my son, that I had no interest in being a mother. He projected onto other that I had been sick or incapable—with the veracity of a cereal killer with just enough charm, the racistly indoctrinated outside world fell to default that always, though having been the survivor of serveral violent acts, that I was somehow in the wrong–that I had somehow deserved the things which were being done to me. The physical scars that I wore were of his making, and the label that it formed— a mentally ill and unstable homeless colored woman— projected to the right-swinging red-necked Alaskans that I was somehow the problem; However, with time, I was sure that his meaning to subdue and belittle me was returning to him in the way of Karmic justice, and that the light that I had left within my own child would be his redeeming quality, in a world where I had been outcast from and unable to return to. I wanted desperately to at least visit—but saw no end to the financial ruin which homelessness and debt had caused insight; the recovery from his physical violence almost seemingly impossible; even frequenting the gym often enough would result in a particular man entering the gym to practice his sparring; often though I tried to prevent the flashbacks from occuring, I would eventually, hearing this, over my music at high volume, imagine the punching bag as my face. I realized at some point that I might never actually see my son again. We were thousands of miles separated and years between us–and because I had been honest in my documentation of the violence that had happened between us–he was refusing to sign the divorce papers, leaving me dangling at the end of a long rope I was sure I'd hang from, and limiting my ability to be seen by the system as entirely independent of this disastrous type of person. Of course, ‘boys will be boys'--and these types of boys in particular had the habit of protecting one another whether they were in the wrong, or not. A brotherhood of course, in which I had been marked as beatable, discardable, and of course, some sort of sub-human. How could I even know that I was safe from his dark and evil reach in a world said to be and many believed ruled by demonic bodies which Satan himself had claimed? In heavy prayer and reflection I had been asking of the men on motorcycles, to which God's answer seemed to speak truth; that these men were not men at all, but Satan's playthings. They had no free though or will to act on their own, and were instead controlled—that the toxicity, the terrorism, the injustice was a spectacle of sorts for the dark lord, in thy he controlled so many of what used to be people—now more just puppets for his displays of affliction upon humanity. These men had no purpose at all but to be consumed and possessed by a creature which had no face at all—no true name at all— the force of evil itself, which by now had controlled nearly all man, and nearly all of humanity. The Complex Collective © Nicolas Fountainisi was a disgusting human being. Not altogether a human creature, he foraged ways of l believing in kindness and gratitude though never actually having felt, or with feeling at all— what human nature actually at all was. Premeditated murder. Desensitization, Sensitive information Curious niggers Did I say it again? Indifference. It's whatever. Psychological terror chamber. I love Oprah and motorcycles But I hate robots. Huh. Well, I'm at it. Let's go kick in the googleverse I could write a metaplex Languages, and something was stolen! Porch robber False fortune Decisions, decisions Evil ass bitches Temptations, Temptations— I seen your face when I mated here Oh, Lord It's the lyricism Let's make spousal abuse poetic. Let's make her stay in the system! Let's make it more severe weather! [Thunder and lightning.] Let's go hang in the googleverse I might write a metaplex I'm infinite, And you're infinite— But your producer Is inferior Where is he then? I left him in a wedding For aftermarket parts I'm making belated birthday cakes On the 4th Or the fifth Better believe it I ain't got enough to— Switch from the antiquity, did you? I told you, I ain't tell if they come at me! (Don't tell if he touch you) He got the power, The lawyers The women, The money, The mortals on battery pack— Waaaages! I'm not finna snatch shit Just so you can say I snatched it I asked you for passion and peace All I got was the passion And nails in my outstretched palms I tried to warn you! Sickness, is it? It is, Traffic on magnets Let's go hang in the googleverse, I might write metaplex Fear of the fortunate Don't mean to hurt us-/ We're just immortals They don't even know us no more Depart the children of earth For the worst days to come Not to the worthless, But the wealthy and fortunate Burn up Listen and learn, son Your mother was for us But I got my butter's worth (Don't make me work hard!) I thinkni just left myself Woke up in a primary school A perfect apartment But a dive bar To an old fuck Going out on those LTEs Is always bothersome, Don't you know? Torturer's complex —they know not. Don't worry mom, I got an assignment You're proud of me, aren't I? Are you adorable, For a robot stalker Stop in the road Just to intercept That I'm always Where you don't want (On top of you) Once you been hit in the face by a man And Separated from your young Then blamed for it Once you old your dead children and Feel their cold frozen bodies Once you get stalked And tracked by hostile robots Pulling out All the fine details of your life Is if your birth Your entire upbringing Is your fault You stop giving a fuck About little dudes Throwing weights around Guess who gets dangerous Once they find out They're being fucked with Over and over And nobody loves her This ugly fat bitch Guess who gets tired of poverty But gets blocked from getting a job Being broke I shouldn't even need this shit But apparently demons And shit he said Stands up in court —but he hit me. Turns out I lost my mind And the devil's a liar Turns out I like them blonde and blue eyed Huh Oh well I'll stay alone on false positives All day Getting fucked with Pennies on the dollar Followed and followed and followed All I want is a bullet hole In my aura Whatever man, this just got weird again. Reading the book, I realized how funny I was—because Tina Fey was funny and interesting—but I might even be actually funnier, and had al certainly lived a more seasoned life—her white girl hardships were endearing and I loved her all the more for having read through the surface level collection of stories from throughout her life and world—she was certainly luckier than I was, and more likable—-and maybe even probably funnier in person, but for now, she was just smarter, and that was enough to encourage me to list the words that so far I didn't know, starting in the middle, and somehow looking back to the beginning. I didn't want to miss anything—she was actually a considerable role model besides Oprah, though it was obvious we lived in different worlds entirely. Captain Captain! Oh, Good, come in, Cannon. You've—changed. …as you know, Monday we disembark. Yes, I'm aware. And as you know, the details of the mission have been classified, even to us. Yes. I find that alarming. And so, without anymore thought I've decided to masquerade as my old self. How old are you, anyway? You should never ask a woman her age, LT. Sargent. * or the other way around, I clearly don't know. Sorry. Your recent promotion keeps slipping my mind; I…haven't been myself lately… Obviously not, if you've decided to publicly dress like that. I'm still very much in the privacy of my office. You can consider me the spokesperson on behalf of the public. Never as a woman her age! You're not a woman; you're my captain. We'll see about that after tonight. Being a woman, or being my captain? Both, probably. Hm. By any chance would you be interested in joining me? As your subordinate, or as a man. Both, probably. Or neither… presumably. As my escort. I beg your pardon. I've been known to become rather out of sorts in this condition. —er, your condition, captain? Dead drunk and blind with fear out of my mind. [he ponders for a moment, knowing that the mission could very well be their last.] Consider it done. Great. Get dressed, and meet me with the car out front in half an hour. Half an hour? Sharp. Bonus points for showing up early. We're earning points? We are now. Very well then. What am I wearing? Something sharp. Sharper than the inside of a half hour. On your mark. I'll—see you soon. He exits the captain's office, letting out a sigh of relief otherwise previously congested, he looks around as if not to be caught, regains his composure with the shake of his head, somewhat in disbelief of what he's witnessed. He casually places his hands in his pockets, walking down the hall and passing one of his crew mates, who quickly stops to salute him. Sergeant. Almost forgetting to salute back, mindlessly drifting passed in ‘off' mode, he slowly and squarely, almost still casually, salutes back. Oh. I had glimpsed at a picture of the man once more that had forced me to wonder— “Jesus Christ, is he okay?” It would be odd to think of a man who has spent a better part of the last two decades and most of his careers on camera as unphotogenic, then again—I had been tricked by the media before into thinking a certain way, and therefore was cautious, and still—I began to wonder about the man and his misery, and his mistresses—not out of jealousy or obsession, but simply because I knew he had them. He was old Hollywood, or old New York—or maybe a bit of both, and there was something about it all, perhaps even my own darkness, that danced with the flicker of sinful lust that motioned me towards not a yearning, or the act of doing so—I was at least wise enough to know nothing good could come from doing harm to oneself or another— but with the intensity of burning desire to know the man behind the mask—the actor inside the actor, to whom all the world's a stage. Whatever, though. Doesn't matter. At least I was still somehow youthfully resilient to what might have otherwise been torture, TVP S2- after Esha's promotion to head writer. DAEMON DALLAS, aka “DASH” is a quick witted, fast-talking comic powerhouse— his legendary stand up and acting career has made him a legendary force in movies, film, and television; he has been booked on the show to sit down with his longtime friend Patrick about his new stand up comedy tour. — DAEMON Who's this beautiful sister? PATRICK My head writer; don't even think about it. DAEMON I don't think. I just do. Esha approaches— Dash politely bows and kisses Esha's hand. ESHA Should I get tested? DAEMON —and funny. [Against Patrick's wishes, Esha accepts a date with Daemon Dash; Furious, Patrick means to interrogate her at work the next day. ] PATRICK Why would you even date that asshole. ESHA Because—Pat. He's a comedian. PATRICK I'm a comedian! So? ESHA So, he's funny. PATRICK And? ESHA And he said things to me— PATRICK (defensively) –What kind of things?! ESHA Charming, funny things— PATRICK Okay? ESHA Things he wouldn't say to you over dinner— because, I'm– PATRICK —you're a woman. ESHA —and your head writer. So naturally…. PATRICK Esh, you're a genius, ESHA So is he. We have—some new material to work through. [ESHA produces a hefty pile of notes and serves them to PATRICK] PATRICK (squealing) Ahq! ESHA Your monologue tonight. [Patrick excitedly shuffles through the papers.] PATRICK Oh yes. Oh yes. ESHA You can thank me later. © The Festival Project ™ , Inc. All Rights Reserved. Broken bottles. Someone should stop her Walkin walking God knows I don't belong here And I don't want to Passover was April 21-30 Global War on Terrorism Aka WWIII Oh, indeed. Don't look left Take a deep breath My heart beats differently I think it might be the end I think it might be I think I might be the enemy The pushing mechanism When i breath him in I levitate And gravitate to what it meant The sake of the art, The hurt of the heart As sacred as it ever was The turning or the Torah talks of Gestures, since the fall of Rome The toga on the alter Solid hands unwrap us all From falling over Old and awkward No award for wisdom No rest for the wiser No love for the troll Since thunderstruck from under us, Delivered all but what we wanted So we talk of kama sutra, Surely we can't talk at all Of what we know As once was bonded Laughed it off To come from what The call to us, Fair serve governors fortress I work up in mentions Carved the scarlet letter out of Cannons, of course MA. WHAT. I'm BUSY. IT'S ON. The what? The show we watch! The one that— YES, Oh, my GOD. Yes. YESSSSSSSSS. Usnavi, get your popcorn This is some worth watching Up in arms for forwards Causing sore arms, Numb thumbs From crucifixes Are you wondering what God Would walk about the horned carving A kamikaze walk of tall corn— Follow me, dear mantra Your whole house is watching. Sacre. It's happening again isn't it. I do want ice cream. All I need is a divorce And an Amazon woman 10 foot tall To rub me off at the stroke of Nevermind what the clock says In God's house they're all wrong The blasphemous for Catholics Has begun, So strum your number into the teleprompter And just hope no one gets hurt By the hook on the next song —like the hook of my last surviving bra digs into my back does, Or the skin on my lack of tummy Has rubbed off under the suicide Of the cycle— It's getting tighter A loss of interest is equal to A loss of consciousness And I'm 21 days drunk On the alternate, though— I'm sober and feeling less Loved. The animal I've become is all cardio And karma sutra For karma comes To the weak of heart To use the world as swords To cause harm To the calm artists I thought I told you off once. (Already) You look awful. lol. You look terrible, broh. But my album sound fire. #producerholes [portal] It's coffee time!! It's not coffee time! It's not coffee time. Iiiiits coffee time. Damn. Where's the cat. Gestating. I fell asleep on a Saturday afternoon and woke up on a Saturday morning something like 19 hours later, after a series of dr same the types of like I was sure that my new dreamcatcher would shield me from—the turquoise beads were probably plastic, but who could know—without further inspection, I gladly hung it up near the window to catch the bad spirits who had been attacking me in the night, mostly in the form of satanic possessed motorcycle riders or heavily drinking passerby's. Wouldn't it be nice to have somewhere beautiful like this in downtown Los Angeles, or even Santa Monica? I had grown tired of the toxicity of inner city New Yorkers and the third world antics of the newest inhabitants— still/- it was the first apartment ever in my entire adulthood that was totally and completely mine, and I took good care of it. I knew that most folks weren't as clean and tidy as I was, and although I had left my apartment quite a mess in a lurch to get to the post office, returning the cheap and improperly advertised fake essential oils I had returned upon discovering that they were indeed not actually essential oils, but something that smelled more like floor cleaner, and was the consistency of water—they were fake, and the bath rug had been altered with photoshop to make it look gold, while it was actually yellow. I took it back, remembering the promise I had made 3 days ago—once I was finished reading Tina Fey's matching yellow book, I would find somewhere else to put the rug, but it clashed so classlesley with everything in my apartment, that I couldn't stand to look anymore; the rug had been removed from the bathroom before even filing for a return label; the fake essential oils joined it in the box three days later— a Saturday I was sure upon first waking was Sunday, but then glad it was some kind of time slip through the dimensions as I slept wearily for hours after refusing to go to the gym, only to be followed by what seemed like robots—the same 3 or 4 people showing up when I worked out no matter what time I decided to go—early or late. {Enter The Multiverse} [The Festival Project.™] COPYRIGHT © THE FESTIVAL PROJECT 2019-2024 | THE COMPLEX COLLECTIVE. © ALL RIGHTS RESERVED. © -Ū.

Hey, Oprah— Oprah. Oprah. Oprah. Oprah. Oprah Oprah Oprah Oprah OPRAH— WHAT?!? —I love you. (OPRAH WINFREY sighs and groans, sinking back into bed.) —and… ...AND? ...I made breakfast. (This wakes her up a bit, as she is curious to see what has been made; Supacree energetically bounces into the next room.) HEY, JANET JACKSON— “Legends: The Melanin” S Ū P ∆ © я E E ™ has been taken to a top secret training facility to prepare her for her journey into celebritism. EARLIER: S Ū P ∆ © я E E ™ is robbed and kidnapped at gunpoint by JANET JACKSON, BEYONCÉ, MARIAH CAREY, ALICIA KEYS & OPRAH. what a combo. I know, right? A NINJA stops S Ū P ∆ © я E E ™ in her path, knocking the açaí bowl out of her left hand— WHAT THE FUCK! —luckily, she still has her smoothie—however, before she can take a sip, the ninja, who she seems unbothered by, knocks the smoothie out of her other hand. NO, MY SMOOTHIE!!!!!!!!!! The NINJA stands, motionless. S Ū P ∆ © я E E ™ takes a fighting stance. THE NINJA takes a fighting stance. FUCK you dude, that shit's EXPENSIVE! YAAAAH. YAAAAHHH! They NINJA fight; S Ū P ∆ © я E E ™ SUPACREE has the advantage, until. ANOTHER NINJA arrives as backup. I got this! Then, ANOTHER OTHER NINJA and A FOURTH NINJA surround SUPACREE; Oh, fuck that. They create a formation—each taking a fighting stance. She is majorly outnumbered. THE GRAND NINJA arrives HIIIIIIIIIYYYAAAAAAA. Nope, fuck this. The ninjas synchronize, ready to fight. Nope, I quit. S Ū P ∆ © я E E ™ retreats, running. One of the ninjas has already advanced in her path. Not so fast! You're a LADY?! Now you're surprised?! S Ū P ∆ © я E E ™ attempts to flee. The ninja pistol whips Supacree. She's out cold. God dammit, Janet! What?! She's fast! She's also heavy. Just get her! It takes 3 ninjas (and a fourth for support) to lift SUPACREE into the sleek, blacked out Escalade. They close the back, and unanimously all 4 doors, in sync. The Escalade drives away, license plate reading: LEGENDS Leave it alone, Just let it be Could you just–practically be me for a second, I want to check something out. –I am–practically you– Hold on, Let me get a cat and a couple supermodels. I'll be right back. Great. Where am I supposed to get two cats and a supermodel on short notice? No, it was, a cat and two– Tell me your name one more time. I was certain i'd never forget. You will forget about this. I need more magic. I just gave you magic. Where is it? Uh. Up my nose. Wat is the dosage on those anyway? PORCUPINE. uh, don't touch that? DON't GeT TO0 Hold on a second, this might be the most accurate, if I ever– DId you ever NO. I'm stuck in this MUFFIN. MUFFIN! COME HERE MUFFIN. What happened? I lost a cat. [RACHEL DRATCH IS IN THE IMPENETRABLE TEN] this has never happened. Hold the fucking phone. Hold the fucking– OPRAH UHWUHT. PHONE. [OPRAH WINFREY DOES NOT HAVE TIME FOR YOUR BULLSHIT.] Why all caps CAUSE SHE'S MAD WHO THE [NOPE] DO YOU THINK YOU ARE CALLING ME AT THIS [UH OH] HOUR WHAT HOUR. WHAT TIME IS IT. WHERE'S WHOOPI. I got her. -Wait–you go her? Yup, she's safe. *squints* I'll be right there. Oh shit, is that Skrillex? No, that's The President. No, this is Patrick. Why did the Chicken cross the road? Pretty much out of sheer panic. Run it! Run it to exhaustion! RUN THIS BITCH INTO THE GROUNDHOLE! Good, it's Groundhog's day. SPRINGTI– NO. Put some clothes on. Let's play piano. I'm a martian. oh . that's dumb. What happend to your planet. Yer on it. No, you're on this: my planet. URANUS What happened. *SPPLAT* (Now I'm like, gas.) *blat* Ooh, wow, how'd that happen *shrugs* science /math ASSHOLES. Wat happened. Just wait here. I'll be right back. ARTY MCWIRED You know, just in case there's a LAWSUIT dammit . LAW SUIT huh LAW SUITS I don't get it. Why are you all dressed in What BRoTHeRhOoD is THIS. Oh good, a map. YOu know these things are useless to me. Of course, this would be the perfect day to go SHOPPING JELLYFISHING. DOLPHINS. Idget it. What. How did Dolphins survive a nuclear holocaust? Anything left here? Nothing I s– ooh , wats that. Woah, look, dolphins. LIke, 12 of them. Gnarly. My world changed when I got a couch. Everything changed, actually—when I got furniture. Actual furniture, more than just a mattress on a floor and a cheap Asian desk from Amazon I actually loathed. I almost never worked at the desk, anyway, as it didn't seem equipped for the totality of my studio—the keyboard and drum machine, and though the keyboard had been calling to me over the last few days particularly, I had spent the last couple days almost carelessly longing, in peace and near total silence, with not a care In the world or a thought besides my mantras, with the occasional conglomerate rapid overthinking caused by the terrorists outside, now thought more likely to be police officers or feds themselves, as the police never seemed to be able to stop them–and it seemed that perhaps It was a federal act of domestic terrorism itself. No actual police officers or forces seemed to care or could stop them–and if it wasn't the devil himself, it had to have been the military or something of the like, pushing some sort of political agenda. Either way, I wasn't going to be moved in such a way to keep reacting to such immature and primitive war tactics—and thought that it was just as likely that by November, come voting time, they would all be miraculously disappeared, if not before due to the inclement weather I was sure was coming by the end of summer. I was almost sort of on my own time, besides the voices in my mind which screamed to work harder and faster, be skinner and more perfect, and that my prime time had passed—that I would never be loved again and that I was a horrible mother, that besides all the more knowing it for myself, I hushed and numbed with my mantras, uncaring. At the very least, I was alone, and not interested in people— the humanity had left the humans by way of corporate slavery and electronic addictions, rigged elections and a totalitarian government which masqueraded as a democracy, but In all truth had been for quite some time, out of the hands of its people. All the better, as the people had become programmed and controllable, easily manipulated, and for the most part and maybe even for the best, unconscious creatures—the majority of them malnourished, dehydrated by choice and lifestyle, eating processed foods as voluntary poison–and especially in New York City– undereducated, and without rest; The youth at the hands of the system which controlled all aspects of their lives, comparing them not by wit or skill but privilege and genetic composition; by looks, wealth, and vanity. The algorithm was indeed sorting them by all it knew to— perfect, and imperfect, almost always attributed to environmental factors, such as financial stability and of course—access to certain luxuries and freedoms— a hard line dividing the classes now. I lounged somewhat gracefully in my favorite polyester blend skirt as my harems washed with the tablecloth and dishrags— I was nearly out of suitable casual clothes, and although I had been collecting some fashionable outerwear, I never planned on actually going out. Being penniless in New York was tiresome, and I had spent enough time fighting its monsterous crowds and the infestation of migrants long enough during my year within the homeless system—now, still trapped by the terrorists which surrounded the block and what, if it wasn't some kind of federal experiment altogether, also seemed like some kind of criminal enterprise, which situated itself in the warehouse just adjacent to my building, though having lost their illegal smoke shop, a group of shirtless hoodlum-looking types, still appearing to continue business outside of where the smokeshop once had been, now becoming an obvious and unwelcoming eyesore, as the owners of the “auto body shop” which plagued the neighborhood by parking ugly cars on the sidewalks around the entirety of the corner—combined with the discarded trash, old appliances and the occasional shopping cart filled with such , not to mention the trees which stood in beds of littered filth– as if to say “we run this block”—some shade of brown and careless as to what peace might be to some others, they held enough of something like money which masquaraded as power, and therefore enough of whatever they had to continue to make the block a less welcoming place to live, and besides the motorcyclists—which all seemed to be one, haphazard, operational network— stood as a good reason not to bring any child into this mess— the brown-black world of Brooklyn New York's Queen's facing war zone—the ugly truth of old racism and money in New York City; and after a year two year spectacle on how most of the black and brown culture within New York City had bred itself to be unrestful, misbehaved, and brutally drained of its class by the system itself; it was nearly understated that the culture had become toxic. The Redlining of New York City had become obvious–New York City's own racism a blistering outward truth. I I wanted so badly to be able to travel and return “home” or rather, to my apartment–or even rather–to my studio–as it never really did feel like home with the ability to see it all in a new light. I had been in New York so long that I felt myself becoming callous and bitter—I needed to leave, but had been at a standstill creatively, as if there was some kind of block on my music. It was true that I couldn't hear much of my own sounds or music over the traffic in the outside world, and I was sure I had been sent here as sabotage so that I might never make it out of the depths of this world. Either way, I wasn't going to take it much longer— if I was ever made to be homeless again, I would simply kill myself—and without a love that I could call my own— a real love, disconnected from the destruction of my son's father, completely away from the satanic, demonic and evil curses he had set upon me— a love that would set me free from him and his world— I would kill myself. I would do anything to escape the constant thoughts of him bombarding me, the flashbacks of his brutal beating— the evil words he had said and the evil, tumultuous series of homelessness which followed. I would do anything to rid myself of him entirely, and I had not yet at all been loved by someone who didn't seem possessed by something after some time—it was as if this energy would find its way into anyone near me and drive me to insanity just so that his version of the story would become true; the evil lie that I had simply “lost my mind”, and out of nowhere, just had “gone crazy.” His version was the lie— Everything that I had once become was a reflection of himself—weak, unstable, and unable to function, all the while he had used my energy to sustain and survive; a vampire narcissist who could not have without my doing lived or functioned on his own. The one man I had ever shared tied with had been always too tired to get up for work, and always without fail, unable to keep a steady job – and of course— situationally plagued with poor spending habits, bad judgement, and outright laziness. He simply wanted to play the game, drink his 4locos, and use my computer to make rap beats; of course–I was holding him back from his true potential. Becoming like him was what seemed to the outside world as ‘losing my mind', and upon choosing to leave him, to find myself again. His only strategy had been to to form an illusion—that his own mental illness was actually mine. That the traumatic physical violence I had endured and hidden in fear of him had never actually happened. He kept me at a distance to make it seem as though I had abandoned my son; used our son as bait to attract another mate, and then began to discard him, treating him as an extension of myself which he could feed on for light and energy–and eventually discard. He claimed that by ignoring my phone calls and attempts at keeping a bond with my son, that I had no interest in being a mother. He projected onto other that I had been sick or incapable—with the veracity of a cereal killer with just enough charm, the racistly indoctrinated outside world fell to default that always, though having been the survivor of serveral violent acts, that I was somehow in the wrong–that I had somehow deserved the things which were being done to me. The physical scars that I wore were of his making, and the label that it formed— a mentally ill and unstable homeless colored woman— projected to the right-swinging red-necked Alaskans that I was somehow the problem; However, with time, I was sure that his meaning to subdue and belittle me was returning to him in the way of Karmic justice, and that the light that I had left within my own child would be his redeeming quality, in a world where I had been outcast from and unable to return to. I wanted desperately to at least visit—but saw no end to the financial ruin which homelessness and debt had caused insight; the recovery from his physical violence almost seemingly impossible; even frequenting the gym often enough would result in a particular man entering the gym to practice his sparring; often though I tried to prevent the flashbacks from occuring, I would eventually, hearing this, over my music at high volume, imagine the punching bag as my face. I realized at some point that I might never actually see my son again. We were thousands of miles separated and years between us–and because I had been honest in my documentation of the violence that had happened between us–he was refusing to sign the divorce papers, leaving me dangling at the end of a long rope I was sure I'd hang from, and limiting my ability to be seen by the system as entirely independent of this disastrous type of person. Of course, ‘boys will be boys'--and these types of boys in particular had the habit of protecting one another whether they were in the wrong, or not. A brotherhood of course, in which I had been marked as beatable, discardable, and of course, some sort of sub-human. How could I even know that I was safe from his dark and evil reach in a world said to be and many believed ruled by demonic bodies which Satan himself had claimed? In heavy prayer and reflection I had been asking of the men on motorcycles, to which God's answer seemed to speak truth; that these men were not men at all, but Satan's playthings. They had no free though or will to act on their own, and were instead controlled—that the toxicity, the terrorism, the injustice was a spectacle of sorts for the dark lord, in thy he controlled so many of what used to be people—now more just puppets for his displays of affliction upon humanity. These men had no purpose at all but to be consumed and possessed by a creature which had no face at all—no true name at all— the force of evil itself, which by now had controlled nearly all man, and nearly all of humanity. The Complex Collective © Nicolas Fountainisi was a disgusting human being. Not altogether a human creature, he foraged ways of l believing in kindness and gratitude though never actually having felt, or with feeling at all— what human nature actually at all was. Premeditated murder. Desensitization, Sensitive information Curious niggers Did I say it again? Indifference. It's whatever. Psychological terror chamber. I love Oprah and motorcycles But I hate robots. Huh. Well, I'm at it. Let's go kick in the googleverse I could write a metaplex Languages, and something was stolen! Porch robber False fortune Decisions, decisions Evil ass bitches Temptations, Temptations— I seen your face when I mated here Oh, Lord It's the lyricism Let's make spousal abuse poetic. Let's make her stay in the system! Let's make it more severe weather! [Thunder and lightning.] Let's go hang in the googleverse I might write a metaplex I'm infinite, And you're infinite— But your producer Is inferior Where is he then? I left him in a wedding For aftermarket parts I'm making belated birthday cakes On the 4th Or the fifth Better believe it I ain't got enough to— Switch from the antiquity, did you? I told you, I ain't tell if they come at me! (Don't tell if he touch you) He got the power, The lawyers The women, The money, The mortals on battery pack— Waaaages! I'm not finna snatch shit Just so you can say I snatched it I asked you for passion and peace All I got was the passion And nails in my outstretched palms I tried to warn you! Sickness, is it? It is, Traffic on magnets Let's go hang in the googleverse, I might write metaplex Fear of the fortunate Don't mean to hurt us-/ We're just immortals They don't even know us no more Depart the children of earth For the worst days to come Not to the worthless, But the wealthy and fortunate Burn up Listen and learn, son Your mother was for us But I got my butter's worth (Don't make me work hard!) I thinkni just left myself Woke up in a primary school A perfect apartment But a dive bar To an old fuck Going out on those LTEs Is always bothersome, Don't you know? Torturer's complex —they know not. Don't worry mom, I got an assignment You're proud of me, aren't I? Are you adorable, For a robot stalker Stop in the road Just to intercept That I'm always Where you don't want (On top of you) Once you been hit in the face by a man And Separated from your young Then blamed for it Once you old your dead children and Feel their cold frozen bodies Once you get stalked And tracked by hostile robots Pulling out All the fine details of your life Is if your birth Your entire upbringing Is your fault You stop giving a fuck About little dudes Throwing weights around Guess who gets dangerous Once they find out They're being fucked with Over and over And nobody loves her This ugly fat bitch Guess who gets tired of poverty But gets blocked from getting a job Being broke I shouldn't even need this shit But apparently demons And shit he said Stands up in court —but he hit me. Turns out I lost my mind And the devil's a liar Turns out I like them blonde and blue eyed Huh Oh well I'll stay alone on false positives All day Getting fucked with Pennies on the dollar Followed and followed and followed All I want is a bullet hole In my aura Whatever man, this just got weird again. Reading the book, I realized how funny I was—because Tina Fey was funny and interesting—but I might even be actually funnier, and had al certainly lived a more seasoned life—her white girl hardships were endearing and I loved her all the more for having read through the surface level collection of stories from throughout her life and world—she was certainly luckier than I was, and more likable—-and maybe even probably funnier in person, but for now, she was just smarter, and that was enough to encourage me to list the words that so far I didn't know, starting in the middle, and somehow looking back to the beginning. I didn't want to miss anything—she was actually a considerable role model besides Oprah, though it was obvious we lived in different worlds entirely. Captain Captain! Oh, Good, come in, Cannon. You've—changed. …as you know, Monday we disembark. Yes, I'm aware. And as you know, the details of the mission have been classified, even to us. Yes. I find that alarming. And so, without anymore thought I've decided to masquerade as my old self. How old are you, anyway? You should never ask a woman her age, LT. Sargent. * or the other way around, I clearly don't know. Sorry. Your recent promotion keeps slipping my mind; I…haven't been myself lately… Obviously not, if you've decided to publicly dress like that. I'm still very much in the privacy of my office. You can consider me the spokesperson on behalf of the public. Never as a woman her age! You're not a woman; you're my captain. We'll see about that after tonight. Being a woman, or being my captain? Both, probably. Hm. By any chance would you be interested in joining me? As your subordinate, or as a man. Both, probably. Or neither… presumably. As my escort. I beg your pardon. I've been known to become rather out of sorts in this condition. —er, your condition, captain? Dead drunk and blind with fear out of my mind. [he ponders for a moment, knowing that the mission could very well be their last.] Consider it done. Great. Get dressed, and meet me with the car out front in half an hour. Half an hour? Sharp. Bonus points for showing up early. We're earning points? We are now. Very well then. What am I wearing? Something sharp. Sharper than the inside of a half hour. On your mark. I'll—see you soon. He exits the captain's office, letting out a sigh of relief otherwise previously congested, he looks around as if not to be caught, regains his composure with the shake of his head, somewhat in disbelief of what he's witnessed. He casually places his hands in his pockets, walking down the hall and passing one of his crew mates, who quickly stops to salute him. Sergeant. Almost forgetting to salute back, mindlessly drifting passed in ‘off' mode, he slowly and squarely, almost still casually, salutes back. Oh. I had glimpsed at a picture of the man once more that had forced me to wonder— “Jesus Christ, is he okay?” It would be odd to think of a man who has spent a better part of the last two decades and most of his careers on camera as unphotogenic, then again—I had been tricked by the media before into thinking a certain way, and therefore was cautious, and still—I began to wonder about the man and his misery, and his mistresses—not out of jealousy or obsession, but simply because I knew he had them. He was old Hollywood, or old New York—or maybe a bit of both, and there was something about it all, perhaps even my own darkness, that danced with the flicker of sinful lust that motioned me towards not a yearning, or the act of doing so—I was at least wise enough to know nothing good could come from doing harm to oneself or another— but with the intensity of burning desire to know the man behind the mask—the actor inside the actor, to whom all the world's a stage. Whatever, though. Doesn't matter. At least I was still somehow youthfully resilient to what might have otherwise been torture, TVP S2- after Esha's promotion to head writer. DAEMON DALLAS, aka “DASH” is a quick witted, fast-talking comic powerhouse— his legendary stand up and acting career has made him a legendary force in movies, film, and television; he has been booked on the show to sit down with his longtime friend Patrick about his new stand up comedy tour. — DAEMON Who's this beautiful sister? PATRICK My head writer; don't even think about it. DAEMON I don't think. I just do. Esha approaches— Dash politely bows and kisses Esha's hand. ESHA Should I get tested? DAEMON —and funny. [Against Patrick's wishes, Esha accepts a date with Daemon Dash; Furious, Patrick means to interrogate her at work the next day. ] PATRICK Why would you even date that asshole. ESHA Because—Pat. He's a comedian. PATRICK I'm a comedian! So? ESHA So, he's funny. PATRICK And? ESHA And he said things to me— PATRICK (defensively) –What kind of things?! ESHA Charming, funny things— PATRICK Okay? ESHA Things he wouldn't say to you over dinner— because, I'm– PATRICK —you're a woman. ESHA —and your head writer. So naturally…. PATRICK Esh, you're a genius, ESHA So is he. We have—some new material to work through. [ESHA produces a hefty pile of notes and serves them to PATRICK] PATRICK (squealing) Ahq! ESHA Your monologue tonight. [Patrick excitedly shuffles through the papers.] PATRICK Oh yes. Oh yes. ESHA You can thank me later. © The Festival Project ™ , Inc. All Rights Reserved. Broken bottles. Someone should stop her Walkin walking God knows I don't belong here And I don't want to Passover was April 21-30 Global War on Terrorism Aka WWIII Oh, indeed. Don't look left Take a deep breath My heart beats differently I think it might be the end I think it might be I think I might be the enemy The pushing mechanism When i breath him in I levitate And gravitate to what it meant The sake of the art, The hurt of the heart As sacred as it ever was The turning or the Torah talks of Gestures, since the fall of Rome The toga on the alter Solid hands unwrap us all From falling over Old and awkward No award for wisdom No rest for the wiser No love for the troll Since thunderstruck from under us, Delivered all but what we wanted So we talk of kama sutra, Surely we can't talk at all Of what we know As once was bonded Laughed it off To come from what The call to us, Fair serve governors fortress I work up in mentions Carved the scarlet letter out of Cannons, of course MA. WHAT. I'm BUSY. IT'S ON. The what? The show we watch! The one that— YES, Oh, my GOD. Yes. YESSSSSSSSS. Usnavi, get your popcorn This is some worth watching Up in arms for forwards Causing sore arms, Numb thumbs From crucifixes Are you wondering what God Would walk about the horned carving A kamikaze walk of tall corn— Follow me, dear mantra Your whole house is watching. Sacre. It's happening again isn't it. I do want ice cream. All I need is a divorce And an Amazon woman 10 foot tall To rub me off at the stroke of Nevermind what the clock says In God's house they're all wrong The blasphemous for Catholics Has begun, So strum your number into the teleprompter And just hope no one gets hurt By the hook on the next song —like the hook of my last surviving bra digs into my back does, Or the skin on my lack of tummy Has rubbed off under the suicide Of the cycle— It's getting tighter A loss of interest is equal to A loss of consciousness And I'm 21 days drunk On the alternate, though— I'm sober and feeling less Loved. The animal I've become is all cardio And karma sutra For karma comes To the weak of heart To use the world as swords To cause harm To the calm artists I thought I told you off once. (Already) You look awful. lol. You look terrible, broh. But my album sound fire. #producerholes [portal] It's coffee time!! It's not coffee time! It's not coffee time. Iiiiits coffee time. Damn. Where's the cat. Gestating. I fell asleep on a Saturday afternoon and woke up on a Saturday morning something like 19 hours later, after a series of dr same the types of like I was sure that my new dreamcatcher would shield me from—the turquoise beads were probably plastic, but who could know—without further inspection, I gladly hung it up near the window to catch the bad spirits who had been attacking me in the night, mostly in the form of satanic possessed motorcycle riders or heavily drinking passerby's. Wouldn't it be nice to have somewhere beautiful like this in downtown Los Angeles, or even Santa Monica? I had grown tired of the toxicity of inner city New Yorkers and the third world antics of the newest inhabitants— still/- it was the first apartment ever in my entire adulthood that was totally and completely mine, and I took good care of it. I knew that most folks weren't as clean and tidy as I was, and although I had left my apartment quite a mess in a lurch to get to the post office, returning the cheap and improperly advertised fake essential oils I had returned upon discovering that they were indeed not actually essential oils, but something that smelled more like floor cleaner, and was the consistency of water—they were fake, and the bath rug had been altered with photoshop to make it look gold, while it was actually yellow. I took it back, remembering the promise I had made 3 days ago—once I was finished reading Tina Fey's matching yellow book, I would find somewhere else to put the rug, but it clashed so classlesley with everything in my apartment, that I couldn't stand to look anymore; the rug had been removed from the bathroom before even filing for a return label; the fake essential oils joined it in the box three days later— a Saturday I was sure upon first waking was Sunday, but then glad it was some kind of time slip through the dimensions as I slept wearily for hours after refusing to go to the gym, only to be followed by what seemed like robots—the same 3 or 4 people showing up when I worked out no matter what time I decided to go—early or late. {Enter The Multiverse} [The Festival Project.™] COPYRIGHT © THE FESTIVAL PROJECT 2019-2024 | THE COMPLEX COLLECTIVE. © ALL RIGHTS RESERVED. © -Ū.

Despite leading a talented team, Patrick Lencioni realized they struggled with innovation because he was the only one with the “invention” working genius. This pushed him to rethink his team's roles and align them with their strengths. The result? A surge in collaboration and creativity, proving the power of the Working Genius framework. In this episode, Patrick shares how to apply the Working Genius model to unlock your team's full potential and foster a culture of innovation and effectiveness. Patrick Lencioni is one of the founders of The Table Group and the pioneer of the organizational health movement. He is the author of 13 books, which have sold over 9 million copies and have been translated into more than 30 languages. In this episode, Hala and Patrick will discuss: - How to identify and leverage your team's natural strengths - The three phases of work for seamless execution - Strategies for filling “genius gaps” in your team - Why innovation often stalls and how to reignite it - The role of team maps in optimizing collaboration - Matching tasks to talents to prevent burnout - Balancing creativity with execution - The key to sustaining long-term innovation - How to make meetings more effective - And other topics…  Patrick Lencioni is one of the founders of The Table Group and the pioneer of the organizational health movement. He is the author of 13 books, which have sold over 9 million copies and have been translated into more than 30 languages. As President of The Table Group, Patrick dedicates his time to speaking and writing about leadership, teamwork, and organizational health. He also consults with executives and their teams. His classic book, The Five Dysfunctions of a Team, remains a national bestseller over twenty years after its release. His most recent book, The Six Types of Working Genius, was published in September 2022. Connect with Patrick: Patrick's LinkedIn: https://www.linkedin.com/in/patrick-lencioni-orghealth/ Patrick's Twitter: https://x.com/patricklencioni  Patrick's Instagram: https://www.instagram.com/patricklencioni_  Resources Mentioned: Take the Working Genius Assessment: youngandprofiting.co/work  The Table Group: https://www.tablegroup.com/   Patrick's Books:  The Six Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team: https://www.amazon.com/Types-Working-Genius-Understand-Frustrations/dp/1637743297  The Five Dysfunctions of a Team: A Leadership Fable: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756  Patrick's Podcasts:  At The Table: https://podcasts.apple.com/us/podcast/at-the-table-with-patrick-lencioni/id1474171732  The Working Genius Podcast: https://podcasts.apple.com/us/podcast/the-working-genius-podcast-with-patrick-lencioni/id1553105854   The 3-Minute Reset: https://podcasts.apple.com/us/podcast/3-minute-reset-pat-lencioni-chris-stefanick/id1717490448  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting.  Indeed - Get a $75 job credit at indeed.com/profiting  Found - Try Found for FREE at found.com/profiting Connecteam - Enjoy a 14-day free trial with no credit card needed. Open an account today at Connecteam.com   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Patrick Baumann ist ein echter Tausendsassa: digitaler Nomade, Unternehmer, Buchautor und Billard-Club-Besitzer. Sein Berufsweg und seine persönliche Entwicklung sind gespickt mit Höhen und Tiefen, die ihm geholfen haben, das Konzept von Glück und Erfüllung für sich zu definieren.In 65 Minuten sprechen wir über Patricks Weg nach dem Studium, die zahlreichen Herausforderungen bis zu dem Punkt, an dem er seine erste Billard-Bar in Berlin eröffnete, seine Leidenschaft für das Reisen und die Schwierigkeiten während der Corona-Jahre. Darüber hinaus sprechen wir auch über Minimalismus, das Ankommen im Leben und das ortsunabhängige Arbeiten.ShownotesZur Website von PatrickPatrick auf InstagramPatrick auf LinkedInPatricks MomentaufnahmenPatricks Thriller „2040 – Tag der Deutschen Einheit“ Hosted on Acast. See acast.com/privacy for more information.

For two decades, Patrick Lencioni bounced between excitement and frustration at work. Driven to understand the root of his frustration, he discovered that while there are six types of work, he only truly enjoyed two. This insight led to the creation of the Working Genius model. Recognizing its universal value, Patrick and his team developed an assessment to help individuals and teams identify their natural strengths and focus on the work that energizes them. In this episode, Patrick reveals how understanding your Working Genius can transform your approach to work, prevent burnout, and boost productivity.  Patrick Lencioni is one of the founders of The Table Group and the pioneer of the organizational health movement. He is the author of 13 books, which have sold over 9 million copies and have been translated into more than 30 languages. In this episode, Hala and Patrick will discuss: - Patrick's journey to discovering the Working Genius model - How to identify your natural talents and avoid burnout - The six types of work that determine job satisfaction - How understanding your team's genius can boost productivity - Why people get stuck in the wrong roles - The most entrepreneurial Working Geniuses - Why some tasks drain your energy - Aligning your job with your genius - Why diverse teams succeed - And other topics…  Patrick Lencioni is one of the founders of The Table Group and the pioneer of the organizational health movement. He is the author of 13 books, which have sold over 9 million copies and have been translated into more than 30 languages. As President of The Table Group, Patrick dedicates his time to speaking and writing about leadership, teamwork, and organizational health. He also consults with executives and their teams. His classic book, The Five Dysfunctions of a Team, remains a national bestseller over twenty years after its release. Connect with Patrick: Patrick's LinkedIn: https://www.linkedin.com/in/patrick-lencioni-orghealth/ Patrick's Twitter: https://x.com/patricklencioni  Patrick's Instagram: https://www.instagram.com/patricklencioni_  Resources Mentioned: Take the Working Genius Assessment: youngandprofiting.co/work  The Table Group: https://www.tablegroup.com/   Patrick's Books:  The Six Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team: https://www.amazon.com/Types-Working-Genius-Understand-Frustrations/dp/1637743297  The Five Dysfunctions of a Team: A Leadership Fable: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756  Patrick's Podcasts:  At The Table: https://podcasts.apple.com/us/podcast/at-the-table-with-patrick-lencioni/id1474171732  The Working Genius Podcast: https://podcasts.apple.com/us/podcast/the-working-genius-podcast-with-patrick-lencioni/id1553105854   The 3-Minute Reset: https://podcasts.apple.com/us/podcast/3-minute-reset-pat-lencioni-chris-stefanick/id1717490448  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting.  Indeed - Get a $75 job credit at indeed.com/profiting  Found - Try Found for FREE at found.com/profiting Connecteam - Enjoy a 14-day free trial with no credit card needed. Open an account today at Connecteam.com   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

In episode 406 of The Brainy Business podcast, behavioral scientist Patrick Fagan shares insights on the psychology of effective messaging in marketing, drawing from his extensive research and book "Hooked." Fagan's expertise lies in understanding and influencing consumer behavior, utilizing behavioral science to uncover the impact of environmental cues, social media, and psychological segmentation on decision-making processes.  Through his studies on background noises, Facebook psychology, and segmentation for a supplements brand, Fagan demonstrates the practical applications of behavioral science in marketing. His framework for effective messaging, encompassing attention-grabbing, engagement, and behavior nudges, offers actionable strategies for businesses to tailor messages to different audience segments. By listening to this episode, small business owners and marketers can gain valuable insights into consumer behavior, environmental cues, and ethical messaging strategies, empowering them to enhance consumer engagement and influence purchasing decisions effectively. In this episode: Understand the psychology of online shopping to optimize your e-commerce strategy. Boost self-esteem with insights into the impact of social media on mental well-being. Utilize behavioral science to craft compelling marketing campaigns that resonate with consumers. Harness the influence of background noise to enhance consumer decision-making processes. Implement effective message engagement strategies to maximize advertising impact. Show Notes: 00:00:00 - Introduction Melina introduces Patrick Fagan, author of #Hooked, and discusses the intentionality of marketing messaging in the book. 00:02:13 - Patrick's Background in Behavioral Science Patrick shares his background in behavioral science, including his research on music priming for online shopping and the effects of background noises on purchasing behavior. 00:07:15 - Facebook Psychology and Facial Expressions Patrick discusses his research on Facebook psychology, which found that the platform can impact self-esteem and loneliness. He also shares insights on using facial expressions to measure engagement and boredom. 00:10:23 - Current Projects and Interests Patrick shares his current interest in understanding behavior and influence, focusing on psychology and behavior segmentation. He highlights a recent segmentation project for a supplements brand, which identified five different types of people with respect to health and nutrition. 00:14:43 - Conclusion and Future Focus Patrick emphasizes his passion for understanding people's behavior and motivation, highlighting the importance of psychology and behavior segmentation over traditional demographics and attitudes. He expresses excitement for future projects in this area. 00:15:13 - Understanding Different Motivations Patrick discusses the different motivations people have for health and fitness, including diet, appearance, achievement, and reassurance. He highlights the importance of tailoring messages to different groups based on their motivations. 00:21:43 - The Power of Habits Patrick and Melina delve into the influence of habits on behavior, particularly in the context of fitness. They discuss how habits can impact people's reasons for exercising and how triggers can influence their decision to engage in physical activity. 00:24:44 - Traditionalism and Progressivism Patrick shares his research on traditionalism and progressivism, revealing that a significant proportion of people are motivated by a desire to return to the past rather than just conserving or progressing. He discusses the implications of this finding for businesses in terms of messaging and branding. 00:27:53 - Applying Psychology to Marketing Patrick and Melina explore how businesses can utilize psychological insights to tailor their marketing strategies. They discuss the importance of understanding customer mindsets and motivations, and how businesses can use this knowledge to communicate effectively with their target audience. 00:29:45 - The Three Steps of Effective Messaging Patrick outlines the three crucial steps for creating effective messages: grabbing attention, engaging the audience, and nudging behavior. He emphasizes the significance of understanding the brain's response to certain stimuli and leveraging this knowledge in crafting compelling messages. 00:30:14 - Attention-Grabbing Factors Patrick discusses the importance of paying attention to things like kids, faces, emotions, surprise, and personal elements in grabbing attention. 00:31:58 - Engaging Emotionally Engaging people through curiosity, stories, and fluency is discussed. Using puzzles, riddles, and stories can help people engage and remember information more effectively. 00:34:06 - Nudging Behavior Patrick talks about the use of priming, memory, motivation, and relevance to nudge behavior. Emotions and relevance play a significant role in motivating people to act. 00:36:45 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Patrick: Patrick on LinkedIn  Patrick on X Patrick's Website  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: #Hooked, by Patrick Fagan Alchemy, by Rory Sutherland Blindsight, by Matt Johnson and Prince Ghuman The Shallows, by Nicholas Carr Amusing Ourselves to Death, by Neil Postman and Andrew Postman Top Recommended Next Episode: Rory Sutherland Interview (ep 373) Already Heard That One? Try These:  Wendy Wood Interview (ep 127) Priming (ep 252) Disney (ep 292) Prince Ghuman Interview (ep 344) The Truth About Pricing (ep 356) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Radio, Chatter and Football – The Sounds That Help Us Shop

Andrew has over fifteen years of Ad and MarTech experience at eBay, Google, Meta, Netflix, Snap, and fintech startups.  He has tackled hard challenges in product, strategy, growth, go-to-market, and partnerships across many verticals and geographies.  He is highly strategic, and has experience building and applying buy- and sell-side ad technology at scale. He has been advising companies from start-ups to Fortune 500 enterprises since 2012.  --- We talk about:  Varying measurement methods and when to lean in on one or two of them  How the most sophisticated advertisers use a persistent hold out  The best way to approach media that has to run nationally  The differences between measuring advertising and channel effectiveness and optimization impact  The variables needed to structure effective measurement methods   ---  Where to find Andrew:  Andrew's LinkedIn Profile: https://www.linkedin.com/in/andrewcovato/ Growth by Science: https://www.growthbyscience.com/ --- We reference:  https://www.measured.com/blog/geo-testing-series-test-design/ https://www.measured.com/blog/geo-testing-series-part-2-test-management/ https://www.measured.com/blog/geo-testing-series-part-3-analytics-and-reporting/ --- Where to find Patrick: Patrick's LinkedIn Profile: https://www.linkedin.com/in/pcmoran/ --- (2:07) History of advertising and contextualizing the ideal measurement stack  (7:40) Options for measurement - Geo testing, using media mix models, time series analysis, and newer versions of multi-touch attribution  (12:55) Using a measurement tax effectively to value advertising and the consequences of using attribution  (15:16) The most effective ways to impact advertising using creatives, reach, and frequency and not playing around with bidding  (16:50) Using upper funnel metrics to inform optimization approaches  (18:54) Situations where attribution is applicable  (21:46) Budget approach required to run these tests and committing to the process to detect signal  (25:44) Approaching marketing level impact first and then measuring channel impact  (30:26) Using a constant holdout, when it works and when it doesn't work (33:39) Simplicity and specificity when setting this up  (37:28) The three main variables on structuring a persistent hold out  (39:39) Measuring brand advertising  (45:41) Perspective on using varying look back periods  (47:56) Where to find Andrew!            

Shannon Deep is a writer, brand marketer, and grown up theater kid, who has never met a craft or cat she didn't like. From freelance writing, dramaturgy, and script consulting to working at international branding agencies and global tech brands, Shannon has always put storytelling at the heart of her career. She's the co-founder of Bonfire, which helps brands and the people who build them kindle their creativity through better storytelling. Kevan Lee is the co-founder of Bonfire. Prior to Bonfire, he led marketing teams for some of the biggest brands in tech, and he has over 15 years experience in scaling growth, brand, and impact from zero to one (and well beyond).  --- We cover:  The story structure framework and how to establish a brand  Importance of consistency and quality  Defining a brand's purpose  Examples of brands that have applied story structures effectively     --- We reference:  https://aroundthebonfire.com/ https://kevanlee.substack.com/p/317-story-structures- https://kevanlee.substack.com/p/409-purpose https://kevanlee.substack.com/p/435-storytelling-frameworks --- Where to find Shannon and Kevan:  Shannon's LinkedIn Profile: https://www.linkedin.com/in/shannon-deep-34997983/ Kevan's LinkedIn Profile: https://www.linkedin.com/in/kevanlee/ https://aroundthebonfire.substack.com/ --- Where to find Patrick:  Patrick's LinkedIn Profile: https://www.linkedin.com/in/pcmoran/ --- (02:34) What startups don't do in effectively developing a brand  (04:29) Implications of limited and narrow ways of brand conception with companies across all stages (06:17) Applying a brand system through quality and consistency  (07:19) The importance of developing a consistent and compelling brand narrative (08:39) Cases and examples of companies with consistent brand storytelling and the advantages that come with it  (11:39)  Overall structure and framework of story structures at the executive level down (13:23)  The purpose as an intersection between a cultural tension your solving for and a view of your brands best self (15:39) A strong brand purpose is longer term, inspirational and motivational and can be considered relative to what competitors are doing (20:25) The right teams and leaders involved with developing the brand  (23:29) Crafting nuanced and multifaceted stories - category/product/persona/cultural - to apply the story structure (27:18) Using data and insights to inform the story structures (30:38) Sequencing and prioritizing structures and the stories that come with it  (34:06) Applying measurement and effectiveness on how stories resonate  (41:07) How these stories fit within the overall marketing strategy and deriving impact  (46:40) Applying story structures with brands  (49:26) Where to find Shannon and Kevan!       

In the 14th episode of The Newfangled Lawyer Podcast, host Patrick Patrick is joined by the brilliant and insightful Heidi Brown. They delve into a wide range of topics, from introversion as a superpower to the importance of self-discovery. Heidi shares her journey of self-realization, identifying her four key "well-being pillars" that have shaped her life. She opens up about her experiences as a writer, a recovering lawyer, a passionate traveler, and a boxer. Heidi's journey from the legal world to academia and her love for solo travel provide listeners with a unique perspective on personal growth and self-discovery. Heidi and Patrick also discuss the idea of taking healthy risks and how embracing your individuality is crucial in the legal profession. Heidi's "introverted rebel" mindset challenges the traditional norms of what it means to be an attorney, encouraging a more balanced and holistic approach to well-being. Join us as we explore Heidi's fascinating insights, her love for U2, her journey through self-discovery, and her unique perspective on the legal profession. You won't want to miss this episode of the Newfangled Lawyer Podcast! About Heidi: Professor Heidi K. Brown is a graduate of the University of Virginia School of Law, Associate Dean for Upper-Level Writing at New York Law School, and a former litigator in the construction industry. Heidi is the author of three books about well-being for law students and lawyers: The Introverted Lawyer, Untangling Fear in Lawyering, and The Flourishing Lawyer: A Multi-Dimensional Approach to Performance and Well-Being. She is also the author of a two-volume legal writing book series entitled The Mindful Legal Writer. In 2021, Heidi earned a master's degree in Applied Positive Psychology from the University of Pennsylvania. She is the 2023 Award Recipient for “outstanding contributions to well-being in legal education” from the Association of American Law Schools' Section on Balance and Well-Being in Legal Education, and was selected as a 2023-2024 SCRIBES Fellow by the American Society of Legal Writers. Building on a foundation of thirty years of experience in legal practice and academia, Heidi champions the importance of openly discussing stressors, anxieties, and fears in lawyering, and helping quiet and anxious law students and lawyers tap into individual strengths to become profoundly effective advocates—in their authentic voices. She is an internationally-recognized public speaker on issues of lawyer identity, writer identity, peak performance, and flourishing. Heidi resides in New York City. She loves writing books, traveling solo internationally, taking boxing lessons, and jumping up-and-down at U2 concerts around the world. Website: www.TheFlourishingLawyer.org. Twitter: @introvertlawyer Instagram: @introvertedlawyer LinkedIn: https://www.linkedin.com/in/theintrovertedlawyerbook

Cian is the Chief Marketing Officer at Wise, a global fintech company which solves for international money challenges for consumers and businesses. Cian was the Chief Customer Officer at Secret Escapes, a members-only travel and experiences company, working across brand, performance marketing, CRM, data science, and product. He's also spent time at The Guardian, ASOS, eBay, Lloyds Bank, and Capital One.   --- We talk about:  Building regional marketing teams  The role of measurement in decision-making, and the relationship between marketing and finance Leaning into customer experiences to differentiate from a crowded space     Why it's not advisable to apply universal playbooks  --- Where to find Cian:  Cian's LinkedIn Profile: https://www.linkedin.com/in/cianw/ --- Where to find Patrick:  Patrick's LinkedIn Profile: https://www.linkedin.com/in/pcmoran/ --- (02:22) Introduction to Wise  (05:51) Foundations on consumer marketing and building out B2B and enterrprise marketing  (08:08) State of the European macro environment and the implications to Wise (10:17) Product led growth and developing a solid product experience to drive more acquisition   (13:19) Ensuring marketing is a growth lever and drives causal impact  (15:48) Using a predictable LTV and fully loading costs within a 12 month payback period. Establishing profitable cohorts    (21:48) Building SEO at scale to drive organic acquisition and an owned sophisticated affiliate network to contribute to SEO traffic  (wow)   (24:19 ) Leaning in on content for B2B marketing  (25:05) Regional and international organizational models  (29:54) Lifecycle marketing and CRM operations  (32:00) The CMO/CFO relationship and developing the conviction and trust around governing spend  (35:40) Establishing the brand mostly against banks  (40:53) Not believing in universal playbooks which is broken with new constraints. Focusing on first principles    (44:08) Execution is not the only thing that matters (47:27) Sustained CMO leadership  (50:26) Where to find Cian!

Adam is a Growth and Product advisor, the author of the FishmanAF Newsletter and creator of the Startup Dad podcast. He's also  an executive in residence at Reforge where he leads the Growth Series and co-created the Growth Leadership program. He has been an executive at ResortPass, Imperfect Foods, Patreon and Lyft.  --- We talk about: The components of a product strategy  Marketing and Product partnerships within the product strategy structure  A framework for building cross functional growth teams Key starting points and prioritization Leadership and C-team alignment   --- Where to find Adam: Linkedin: https://www.linkedin.com/in/adamjfishman The FishmanAF Newsletter: https://www.fishmanafnewsletter.com/ Reforge: https://www.reforge.com/experts/adam-fishman Startup Dad Podcast: https://www.startupdadpod.com/ We reference: The Growth Leadership Program: https://www.reforge.com/courses/growth-leadership The Growth Series: https://www.reforge.com/courses/growth-series Centralize or Decentralize: https://www.fishmanafnewsletter.com/p/growth-teams-centralize-or-decentralize Building a Growth Strategy: https://www.fishmanafnewsletter.com/p/how-to-build-a-growth-strategy Where to find Patrick: Patrick's Linkedin Profile --- (03:17) The four components of a product strategy  (08:15)  How marketing fits within the product motions and product organizes across these components (14:14)  Where things usually go wrong between marketing and product teams and ensuring alignment (19:35) Starting with metrics alignment and incentivizing the financial objectives of the company (26:15) Centralized and decentralized growth teams  (30:22) The make up a growth squad  (31:37) Growth squads within a GM structure  (34:50) Expanding product market fit, the marketing motions against it, and cross-selling and monetization  (37:30) Internationalization and expanding markets  (39:13) The four components of building a growth team and not copying structures of other organizations   (44:38) Starting small with one team focused on a key area in the growth model  (46:44) The most common starting points, activation and  monetization   (48:15) Prioritizing team profiles and going in on centralized v decentralized areas (53:33) Aligning with the executive team  (56:08) Where to find Adam!  

Yik Yak is a psuedoanonymous social media platform primarily focused on on-campus college students. Yik yak first launched in 2013 and at it's peak hit about 7M Monthly Active Users and about 2.5M daily active users, spending roughly 30 minutes per day on the app. They consequently raised north of $60M. But the app hit a ceiling with growth and in 2017, unfortunately, was sold to Square. The name and logo have since been purchased from Square in 2021.    Justin led product marketing at YikYak and was one of the first employees. Brooks is one of the co-founders, and has since gone on to build another startup, Switchyards, which is a neighborhood work club. Justin has gone on to lead Product Marketing at Discord. We talk about:  How Yik Yak got started  Building engaged communities on and off platform  Dealing with challenges like bullying and negative content  Difficulties of expanding markets  Building a great culture --- Where to find Brooks and Justin:  Brooks' LinkedIn Profile  Justin's LinkedIn Profile --- Where to find Patrick:  Patrick's LinkedIn Profile --- (3:12) How Yik Yak got started  (6:37) Driver of immediate growth and access to an immediate audience  (7:40) How the app quickly scaled  (9:28) Initial engagement metrics and awareness compared to Twitter, Instagram, and Snap  (13:31) Why copycat apps never hit it as big (16:30) Initial tools and guidance in building the right community (19:35) Honing in on authentic content (25:00) Sparking growth through onsite events through identifying campus influencers  (29:48) Why everyone loved the Yak on campus, developing new experiences, and hitting the tipping point before engagement starts to run on its own  (40:42) Addressing bullying, high school campuses, and the negativity of certain campuses  (44:23) Limited upside and not much incentive for allowing negative content to persist  (46:11) Marketing's role in driving growth and its limitations (48:37) The challenges of natural churn and turn over due to graduating seniors  (50:00) The shared feed across thousands of students loses its novelty over time  (51:19) How the college experience is a shared experience and the difficulties of expanding use cases beyond that  (55:41) Catching lightning in a bottle at that time  (56:55) Trying psuedoanonymity and micro communities (59:12) Looking back at the company culture                          

Ido is the co-founder & CEO of Voyantis, an LTV prediction platform powered by AI. Ido is  an entrepreneur with over 15 years of expertise in building growth and marketing teams. Before Voyantis, Ido co-founded Tvinci,  a platform that allows media companies to create personalized, social TV experiences, which was later acquired by Kaltura. We talk about:  Defining LTV for specific companies and the right ways to use payback periods  Bidding for audiences relative to their LTV  Using predictive LTV models  How to operationalize these models in-house or with a partner --- We reference:  Predictive LTV Value Based Bidding In-House Balancing Growth and Profitability Facebook Predictive LTV White Paper --- Where to find Ido Ido@voyantis.ai Ido's LinkedIn Profile --- Where to find Patrick  Patrick's LinkedIn Profile --- (3:12) Defining LTV and what you want to achieve  (7:11) Using the right payback periods  (10:52) The right balance between payback period and profitability  (14:28) Focusing on high value customers (16:42) Value based bidding capabilities and being more discriminate with various LTV cohorts  (19:10) What is predictive LTV and how to use it to optimize for campaigns  (25:24) How the model works within new privacy structures (26:47) In-house or using a vendor for these capabilities  (32:24) Expanding value based bidding to other ad platforms (35:50) Operational costs of maintaining the model  (39:37) Measuring marketing profitability (44:21) Where to find Ido!     

Kiki spent her career in various marketing and product roles spanning both B2B and B2C companies. She currently leads growth marketing, new business, and content marketing at Plaid. Prior to Plaid, Kiki led growth marketing at Credit Karma, which was subsequently acquired by Intuit.  Prior to her roles on the brand side, Kiki led product management for Adobe's data platform products.  This was a pretty topic dense conversation. We go through:  Building a centralized marketing ops function that covers creative production and martech capabilities for Plaid, which has three customer motions  The core components of a Martech stack  Measuring both brand and growth specific marketing initiatives for business customers, partners, and end consumers Establishing the models for retention and lifecycle marketing  --- Where to find Kiki:  Kiki's LinkedIn Profile --- Where to find Patrick:  Patrick's LinkedIn Profile --- (2:49) Overview of Plaid's business model, their core audiences, and primary revenue drivers (5:53) The role of marketing in driving revenue (6:44) How marketing operations is structured  (7:40) The efficiencies or unlocks that an actual operations team can provide and a look at how the structure works from the inside (10:01) Structuring the martech team   (11:23) A usual case scenario versus a realization for Marteach team being separate (12:29) The approach on building out the Martech stack for Plaid (16:53) The specific capabilities through these phases, the types of Martech components as solutions, and consideration of CDP in phase two (19:44) Value based bidding, optimizing for LTV cohorts, being sophisticated with the amount of data, and frequency of doing that (22:11) MarTech dynamics of the lifecycle component for B2B and for B2C and the approach used (26:14) The core solutions that are common across both B2B and B2C companies include a CDP, CRM, and ESP (27:41) Using the CDP for both engagement/retention side and the acquisition side (29:15) Measurement from a performance and growth standpoint on the acquisition side and on the brand side (33:42) The process in identifying the right KPIs or metrics to correlate against (36:03) Measuring the impact of lifecycle campaigns on the plan business (38:35) A governance centralized model (42:34) Where to find Kiki!   

Erica is the founder of The Connective Good, a boutique retained executive recruiting practice that she started 12 years ago. She focuses on placing CMOs and VPs of Marketing in high-growth SAAS companies. She's spent time at Forrester Research, where she ran peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies.  We go through:  What early to late stage B2B SAAS companies are looking for in CMOs in 2023  Finding your product-market fit as a candidate  The differences between CMOs who scale and those who don't  Advice for candidates looking for their first CMO roles in B2B SAAS --- Where to find Erica:  Erica's LinkedIn Profile The Connective Good Blog The Get Podcast --- We reference:  The DNA of CMOs who can scale How the best CMOs scale in B2B SAAS Building a win-win relationship with your board How to find your product-market fit in the market How to inject discomfort in your scale journey --- Where to find Patrick:  Patrick's LinkedIn Profile --- (2:43) What the current market is looking for with CMOs and VPs (6:04) Leaders should spike in efficiency and immediate impact  (7:22) Contrast between founder-led and professionally-led searches  (9:37) Nuances in partnerships between a CMO and the founder and the CEO  (11:25) Finding your own job-market fit and defining your differentiation  (15:25) Using two distinct areas to communicate fit to a role  (17:34) The two areas that are important in B2B SAAS today (21:06) Advice for candidates looking for their first CMO role (24:00) 360 degree management style as a new CMO (26:56) Differences between CMOs who succeed and those who don't (30:01) The importance of solving real problems  (32:43) Consistent alignment. Collaboration is continuous    (35:00) Dynamic of growth and discomfort    (37:26) Interview questions to determine adaptability for a role  (39:43) Where to find Erica!     

Joanna is an Executive in Residence at Reforge, marketing advisor and angel investor. For over 20 years she has helped build and scale companies across a number of categories, business models, and audiences. She was previously the CMO of Skyscanner, one of the largest travel marketplaces in the world, and CMO of ClassPass, a leading health and wellness platform. We discuss:  Establishing the right brand strategy Building the foundations of leadership with the right partners  A more effective way to find the right CMO for founders and CEOs Building accountable and high performing marketing orgs --- Where to find Joanna Joanna's LinkedIn Profile --- Joanna's refers to Google's CMO Archetypes --- Where to find Patrick  Patrick's LinkedIn Profile --- (2:20) Why brand strategy comes before growth  (3:51) Connecting the brand strategy to the company and product strategies  (6:24) Breaking down the components of the brand strategy  (7:10) Companies who have done brand well  (10:22) If you don't have a 10X product, you should be thinking about your brand  (11:55) The four pillars of a brand strategy  (15:25) The relationship between a marketing and product leaders (17:49) Short term and long term planning across the leadership team to sustain the growth model  (19:40) What to look for in a CMO or in a new marketing leader beyond the domains they spike on - growth, brand, or product marketing  (24:30) Why tenure among the C-level for CMOs is the shortest  (28:10) Lessons in building a great leadership team (32:06) A lack of diversity in the team is a predetermined conversation  (34:35) The X factor has more power than experience  (35:24) Org structures and when and why to restructure  (38:27) Building high performing marketing organizations the commonalities behind them  (41:40) Ensuring the right values. Culture usually comes from the founder (44:15) Where to find Joanna!                

Neal is the CMO of Consensys, a global blockchain company focused on building and scaling tools and enterprise software products powered by Ethereum. At Consensys, Neal leads the the product marketing, community advocacy, brand development, content and communications, creative, and growth teams. Prior to that, Neal was the Global Head of Consumer Marketing at Spotify.  ---- Where to find Neal:  Neal's Twitter Account Neal's LinkedIn Profile --- Consensys Research Findings:  Web3 Global Surveys  Turning users to builders --- Where to find Patrick:  Patrick's LinkedIn Profile --- (2:35) The foundations of Web3 and the differences between Web3 and Web2 marketing  (6:39) The quality of the community and the product and how that drives new user acquisition   (8:21) The toolsets for acquisition, using the blockchain, introducing new projects to the user base   (11:40) Distribution through communities through live chat rooms, Twitter, Reddit, and Discord (13:21) Decentralized software services and the usage of that as a whole a a marker for the health of the space  (15:01)  Determining the effectiveness of new projects and marketing initiatives  (17:37) Composing the marketing organization at Consensys  (20:05) Managing and engaging with developer communities  (22:48) Recruiting partners and micro communities to expand reach and sense where the next beach heads are coming from  (25:45) How the marketing org at Consensys evolved to where it is today  (29:19)  Founding the marketing team with Product Marketing skillsets and embedding with product teams  (30:26) Where Web3 is headed  (34:12) Global implications and use cases outside the US  (37:15) New creator specific use cases coming in  (39:19) What's next for Consensys and looking at emerging markets  (41:17) Where to find Neal!     

Kira has led global brand teams at Notion, Gustom Brex, and Kiva. She's won awards on Adweek and she's the co-creator of Reforge's Brand Marketing program.  She talks about her experience leading the rebranding efforts at Brex where they looked to expand up market. She broke down her experiences into five areas specifically: Recognizing the need to rebrand Building a consensus across the leadership team that a change was needed Building the brand together Validating the process along the way Evaluating success  --- Where to find Kira  Kira's LinkedIn --- Kira's Brand Template on Notion Rebranding with Research --- Where to find Patrick  Patrick's LinkedIn --- (2:30) The high level structure of rebranding Brex and the need to rebrand  (6:57) When to know when a rebrand is warranted  (9:38) Multiple phases of the journey and process  (13:31) Driving consensus and alignment with the right stakeholders  (16:20) Brand discussion guide and the listening tour - interviewing prospects and customers (22:34) Building the brand together (25:01) Partnering with product through the process  (26:40) Having both co-founders invested and involved from the beginning and managing them  (28:20) When they brought in an agency   (31:34) What worked and didn't work with agencies   (35:12) Validating the rebrand, ensuring they were on the right track  (37:43) The importance of developing a feedback loop  (39:03) Evaluating success, figuring out how you know it's working (41:47) How long the process lasted  (43:11) The secret weapon of leveraging research to question biases and connect back to the customer (44:40) Why brand gets a bad wrap in tech and how it's associated with growth (46:46) Where to find Kira!   

Kim was most recently the CMO at Coursera where she played an instrumental role in driving the company's revenue from $95M to over $500M in 5 years. The org she led helped shaped the brand, optimized the monetization model, and launched and expanded key initiatives globally as she helped guide the company through it's IPO. Kim is currently a startup marketing and growth advisor and board member. She specializes in marketplaces across both B2C and B2B models.  We talk about:  The strategic planning process at Coursera  Building the marketing operational structure to scale across B2C, B2B, and Partnership motions  Establishing the right culture and values  Finding 10X marketing leaders  --- Where to find Kim Kim's LinkedIn Profile --- Where to find Patrick  Patrick's LinkedIn Profile --- (2:28) Marketing as a service to the business  (5:09) The strategic planning process at Coursera  (8:04) How the 3-year planning process started (9:45) The product-market fit sprint. Using a 6-8 week window to further validate customer hypotheses and nail the right go to market and marketing motions  (12:50) Building the right operational culture to effectively execute (15:39) When to inject the strategy and ops function  (16:58) Strategy and ops should live within Marketing (19:00) Establishing and evolving the values and culture at Coursera  (22:57) Integrating values in performance plans     (25:19) The org structure within the B2C, B2B, and Partnership focal areas  (28:30) The key variables and planning for a re-org  (32:10) Planning out hiring with other teams and regions  (34:29) Executing on company growth bets within the marketing org (37:51) Finding 10X marketing leaders (38:57) Where to find Kim!     

Jordan is the CEO and Cofounder of Previsible, a search education and consulting practice. They currently support Fortune 100 companies who investment in organic search. He was previously the CEO of Searchmetrics and the Director of SEO at eBay.  We go through:  When to and not to invest in SEO  The foundational elements  Varying approaches depending on vertical  Programmatic-led, product-led, and editorially-led approaches  Leading and lagging KPIs --- Where to find Jordan  Jordan's LinkedIn Jordan's email --- Where to find Patrick  Patrick's LinkedIn --- (2:09) The impact of investing in SEO after product market fit (4:14) Market making positions for new product launches  (6:31) The foundational elements - tech stack, resources, developing the content strategy (8:49) Web stacks, and use cases for specific third party platforms  (12:08) The verticalization of SEO and the different priorities and motions that apply to them (13:32) Technical vs Content components  (14:33) Separating the strategic implementations to the core fundamentals of SEO (16:30) Programmatic-led, product-led, and editorially-led SEO  (20:25) The importance of owning the tone and voice of the content  (23:10) Content quality as the mystery meat of the space. The use social signals to determine quality (26:43) Authority scores are more for established companies. But look for resonance instead  (28:50) Leading and lagging KPIs  (32:53) Focusing on leading KPIs as an earlier staged company (33:50) Misguided decisions due to gaming backlinks (37:57) The biggest miss of all size of companies is the radical underinvestment of SEO (39:11) Where to find Jordan!            

Sigal was formerly the CMO of Fast Growing Trees, the worlds largest online nursery. Prior to that she held leaderships roles at Afterpay, as their VP of Growth Marketing, and at Lyft as their head of growth Marketing.  We go through:  Growth loops, retaining and engaging valuable users  What it means to be a growth CMO  The impact of cross functional org structures Deciphering between valuable users and those who came in for other promotional reasons The importance of asking "why?" rather than only using a data driven approach    --- Where to find Sigal Sigal's LinkedIn Profile Email: sigalgrowthcmo@gmail.com  ---  Where to find Patrick  Patrick's LinkedIn Profile --- (3:25) Developing a fundamental understanding of the healthy user experience  (9:30) How healthy users are defined  (12:14) Getting users to an aha moment and who to focus on to prevent churn  (18:33) How to approach churn prevention. The propensity of a user to be the right fit to the product   (20:24) Determining effectiveness and approaching measurement and the layers of higher level to tactical level to derive impact    (26:26) Sustainable feedback and growth loops. What it means to be a growth oriented CMO   (31:27) Starting with a business problem and solving for growth challenges cross functionally across brand, product, and growth at Afterpay  (39:08) Getting the org structure out of the way for driver growth at Lyft. Having cross functional teams owns a KPI  (44:20) Working with pod structures at Lyft and sponsors of cross functional teams at Afterpay  (46:18) People like talking about themselves. Advice on understanding audience motivations  (50:37) Where to find Sigal!   

Mary is an accomplished product marketing leader and author of The Pocket Guide To Product Launches. She's held marketing leadership roles at Adobe, Google, AdRoll and other startups. She is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast.   We go through:  The core components of a Go To Market Strategy  Splitting up different launch tiers  Audience persona definitions  Defining positioning across multiple teams  Why it's important to derive shared goals The 10% internal communications rule   --- Where to find Mary:  Mary's LinkedIn Profile Mary's Twitter Profile The Pocket Guide to Product Launches --- Where to find Patrick  Patrick's LinkedIn --- (2:28) The main components of a Go To Market strategy  (4:10) Variables to consider before launch (6:59) When to separate the shipping moment and the launch moment (9:22) Defining the different launch tiers (14:09) Examples of the different tiers  (18:05) Developing personas and jobs to be done to define target audiences  (23:55) Getting the right group together to develop customer journey mapping  (26:12) Ensuring the right teams are represented  (27:01) The right way to approach positioning  (30:50) Partnership with the product team at the earliest stages of development  (33:58) Goals, metrics, and effectiveness  (37:29) Using a northstar goal to inform downstream KPIs (40:30) Shared goals and outcomes across teams  (42:20) The 10% rule and an internal go to market plan  (44:19) Where to find Mary!                

Patrick Patrick provides a review of Irish movies that were screened at The Sundance Festival

Davos has been all over the news because the World Economic Forum have just held their annual gathering there and our guest today has been warning us for the past 40 years about the rise of these types of globalization plans and how we are losing control of our own self determination and independence as citizens. Patrick Wood is a world leading expert on technocracies and knows all about the workings of the World Economic Forum and the Trilateral Commission, and he makes a welcome return to Hearts of Oak to delve deeper into both organisations. Back in 1978 he co-wrote, with the late Antony C. Sutton, ‘Trilaterals over Washington' which tells the story of the Trilateral Commission, founded in 1973 by David Rockefeller and Zbigniew Brzezinski, with the specific purpose of creating a ‘New International Economic Order'. While Klaus Schwab and his institution take all the headlines, the Trilateral Commission gets almost zero media coverage and yet it is just as powerful, if not more so, than the WEF. Patrick explains to us what exactly is at play, who the main actors are and how worried the UK should really be with the fact that Sir Keir Starmer, the leader of the Labour Party and possible future Prime Minister, is a longstanding member of the Trilateral Commission. Patrick Wood is a leading and critical expert on Sustainable Development, Green Economy, Agenda 21, 2030 Agenda and historic Technocracy. He is the author of Technocracy Rising: The Trojan Horse of Global Transformation (2015) and co-author of Trilaterals Over Washington, Volumes I and II (1978-1980) with the late Antony C. Sutton. Patrick remains a leading expert on the elitist Trilateral Commission, their policies and achievements in creating their self-proclaimed “New International Economic Order” which is the essence of Sustainable Development on a global scale. An economist by education, a financial analyst and writer by profession and an American Constitutionalist by choice, he maintains a Biblical world view and has deep historical insights into the modern attacks on sovereignty, property rights and personal freedom. Such attacks are epitomized by the implementation of U.N. policies such as Agenda 21, Sustainable Development, Smart Growth and in education, the widespread adoption of Common Core State Standards. He is a frequent speaker and guest on radio shows around the nation. His current research builds on Trilateral Commission hegemony, focusing on Technocracy, Transhumanism and Scientism, and how these are transforming global economics, politics and religion. Patrick is also the Executive Director and Founder of ‘Citizens for Free Speech' (CFFS) which is dedicated to preserving free speech and enabling citizens to exercise their rights as guaranteed by the United States Constitution. Follow and support Patrick at the following links... Website: https://www.technocracy.news/ GETTR: https://gettr.com/user/PatrickWood Facebook: https://www.facebook.com/TechnocracyRising/ Twitter: https://twitter.com/stoptechnocracy Podcast: http://technocracy.podbean.com/ Citizens for Free Speech... Website: https://www.citizensforfreespeech.org/ Facebook: https://www.facebook.com/citizensforfreespeech/ Twitter: https://twitter.com/citizens_free 'Trilaterals over Washington' and all of Patrick's books available on Amazon... https://www.amazon.co.uk/Trilaterals-Over-Washington-Volumes-II/dp/0986373923/ref=sr_1_6?crid=31PUWCFBCX3P0&keywords=patrick+wood&qid=1674656655&sprefix=patrick+wood%2Caps%2C305&sr=8-6 Interview recorded 20.1.23 Audio Podcast version available on Podbean and all major podcast directories. ⁣https://heartsofoak.podbean.com/ To sign up for our weekly email, find our social media, podcasts, video, livestreaming platforms and more https://heartsofoak.org/connect/ Hello, Hearts of Oak. We have an interview just coming up with Patrick Wood. Patrick Patrick has been with us before, we're going to talk about the WEF, Davos, obviously just been happening, the Trilateral Commission, which Patrick has written about extensively. Back in 1980, he wrote probably one of the few books, there may not be any others on the Trilateral Commission. And we're looking at a worldwide web of control. These organizations weave through politics, through media, through academia, through NGO, through religious organizations. It is all to do with control. So much has been discussed, obviously, with those meetings in Davos. And Patrick talks to us, connects some of those organizations together, tells us what happens behind the scenes. We talk about the Young Global Leaders Program, how it's looking at the next generation. Should we be worried at King Charles, his close links to the WEF? He helped launch the Great Reset back in 2020, the WEF. [1:23] Should we be worried about Keir Starmer and his membership of the Trilateral Commission? Probably will be in number 10 in a number of years. Patrick joined us to look at all these issues and of course talk about technocracy.news [1:35] where you find a wealth of information and up to date news on all of these issues. Enjoy. And hello, Hearts of Oak. Thank you once again for joining us on a pre-record coming to you a few days before and it is wonderful to have Patrick Wood back with us once again. Patrick, thank you for your time today. My pleasure. This is always a good conversation. Great to have you on, I think it was back in August.I remember vividly because I was on Holiday in Bulgaria, so I remember when it was because I didn't have my usual studio. But we want to talk about lots happening and if I can, just mention to the viewers, at Stop Technocracy on Twitter, it's very worthwhile a follow. But also the website, so technocracy.news, citizensforfreespeech.org will not get into, but that is the links in the description. So if you're watching, it'll be there, or if you're listening on the podcasting apps, it will be there in the description. But technocracy.news is really worthwhile following them. I think we are bombarded with information and it covers so much. It pulls in but doesn't overload it. Sometimes you get different news sites and it's overload where you're just getting maybe one or two stories a day and from different writers, different artists, different sources. [2:59] And I just think for the viewers and listeners, it's certainly worthwhile putting technocracy.news into your normal list of sites that you look at and you check out. So the links are in the description. And of course, make sure and follow Patrick on Twitter. But Patrick, I think we could start off with Davos. Davos is just finishing up. And it's strange that a little place in the middle of Switzerland would become a focal point of this crazy, huge gathering and of course invite only. I've seen a number of journalists there, saw [3:38] Rebel media there. Ezra Levant was there trying to interview people, talk to people in his great way. But Davos World Economic Forum, it's something people hear about and I think, over the last few years, people have begun to delve more deeply into this kind of secretive world. And it's one of these, probably the major organization in the world that controls what we do. And most people have no idea about it. So you've obviously, you watch proceedings from afar at Davos. Tell us a little bit more about kind of what happens and why people, go there?   Well, it's a number one is a networking group. Maybe people don't quite understand what that is, but in business, it's not unusual, whether it's a local or some type of a regional meeting where people get together and they trade business cards and they try and stump some business for themselves. That's called just networking. And of course, personal networking, when in a dating scenario, they have that context there works too, or you meet with a bunch of people and you say, well would you like to go out with me? No I wouldn't. [4:53] Whatever. But Davos is not a policy making organization per se. It really is more of a discussion slash networking slash backroom deals. Perhaps my guess is most of the deals really don't happen at Davos itself, but that's where they get together and make acquaintances and trade business cards and hey I'll call you and your people call me or whatever and it opens channels for business to get done you know for work to get their work to get done. What's interesting about Davos to me in particular is that the makeup of Davos is very the membership by tease is very similar to the makeup of the membership of the trilateral commission And this is not surprising because going back to pre trilateral commission days, which was founded in 1973. [5:51] Going back before that Klaus Schwab, a young Klaus Schwab was attending university in America. [6:01] And he ran into Henry Kissinger. And Kissinger took him under his wing. mentored him and taught him what basically Kissinger doctrine at that time. Kissinger was a visionary, but even back then he really was. And he encouraged Schwab to go back to Europe and start what now we know as the World Economic Forum. They wanted, and this was a specific thing. [6:38] Kissinger and crew wanted, and by the way, Kissinger was a founding member of the trilateral commission. He wasn't a co-founder like Brzezinski and Rockefeller, but he was one of the first members. That crowd spearheaded by Kissinger wanted to have a European beachhead. [6:59] And the way to do that, and this was before the trilateral commission was formed, the way to do that he believed was to start an organization like what we now know as the World Economic Forum. Bring leaders together, bring them together and indoctrinate and brainwash them into trilateral commission policy. When the trilateral commission was formed [7:21] they drew a membership from three regions. There was Japan specifically, which now is broadened Asia. And then there was North America, mostly from the United States. There were a few Canadians and no Mexicans at the time. And then you have Europe. And so a third of the membership came from Europe, a third of it came from Japan, and a third of it came from North America. Well, the European contingent of the Trilateral Commission, which kind of operated together with the whole organization, but they also had their own leader, their own director for Europe and deputy director, and they had their own meetings in Europe as well, as they did in Japan. So what Schwab did, what Kissinger did with Schwab is he sent him back to Europe to start this organization, essentially a networking organization. It was followed up in a couple of years with the [8:22] Founding of the Trilateral Commission and all of a sudden now you have the real mucky mucks in Europe joining the trilateral commission by [8:31] invitation only. It was strictly invitation only and mostly handpicked by Zbigniew Brzezinski, I might add, and Rockefeller I'm sure had input. But the two organizations have worked in parallel. Ever since 1973. And originally in 73, the Trilateral commission was very secretive. They didn't want anybody know what they're doing. Even though they had extensive literature really of their, you know, we discovered their own writings. We were able to get a hold of their own magazine called Trialog. [9:09] Which is distributed mostly to members. But it was available. We got a hold of it for the asking, and we read them all. And we also read what the academics were writing that belonged to [9:22] The Trilateral commission. They were, they were open. They were, they published articles like in the, you know, New York Times and Washington Post and Foreign Affairs Magazine and you know, the Brown Journal and all kinds of highfalutin university publications. So getting literature on their writings on what they were talking about was not difficult. We attempted to expose the Trilateral Commission during the 70s and early 80s. We actually did break it down very well. Of course, we were censored to death. But they were secretive. And Rockefeller later in the 90s, when he wrote his book memoirs, he alluded to this very, very directly. He said, we're grateful to those media companies that we invited to belong to the Trilateral Commission. That included Newsweek magazine, included Time magazine, included the Wall Street Journal, you know, the biggies, right? I think Chicago Sun Times, there's about six different media conglomerates that were invited to be part of the Trilateral Commission. But they were allowed to attend the meetings, but they weren't allowed to write about them. So essentially, it became a gag order, right? [10:40] And so Rockefeller later said, well, we're grateful to all those companies that acted in discretion to attend our meetings but not to necessarily write about extensively what we were talking about. And well, it all came out in time. And you know, we know a lot more about it. [10:59] Everything we need to know about it today. We didn't maybe know in 1976 or 7, pretty new back then. On the other hand now, secretive as the trilateral commission was, and they still are. Very, they hold their cards very close to the chest as they say. They don't want anybody to see what they're doing even today. The world economic forum on the other hand is completely out of the closet. Yeah, completely. Wide open, spread it to the world. Get everybody involved that you can. [11:37] I look at it as the old kind of the old bums rush where, you know, where salesmen swoop in to convince some poor little old lady that she needs to buy this new car or whatever, you know, puts pressure on her. And this is what's happened with the World Economic Forum in recent years. They're out of the closet. They're wide open. They're telling you exactly what they're going to do. Klaus Schwab, an academic, has been writing books like The Great Reset was one. Another one was The Great Narrative that they're promoting. So they're trying to convince the world right now, through business channels, taking all the doctrine from United Nations on sustainable development, which I believe is just technocracy from the 1930s, and shoving it down the throats of the world. Their pitch is getting very thin. However, I just want to emphasize that. Their pitch is getting very thin, in my opinion. And I think a lot of other people are looking at at these people and say, who are these people anyway? You know, what on earth are they doing talking about nothing, you know, it's seemingly nothing makes sense. Just today I, I posted, well, we won't say when today is, but it's soon. [13:01] Your show, um, Al Gore, who is the poster child for global warming. What a nut. [13:09] This guy isn't just, this guy's just insane. He has a, he, he makes a rant in front of a large audience at world economic forum. [13:19] And when I say rant, he gets on the edge of his chair, he turns beat red and he shakes his fist. He's having it, you know, he has a rant and he's just letting them have it, belting it out. And I think back to the days of when he said all the polar bears are going to die and ice caps are going to melt in 12 years. Well, that didn't work out too well for him, the idiot. there are more polar bears now than ever before. and that and looks to me like the Antarctic and Arctic are still there [13:50] doing just fine, right? He gets up in his rant and he says, global warming, this is a direct quote, is the global warming adds enough heat to the, unnatural heat to the atmosphere. That is the equivalent of 600,000 Hiroshima bombs daily. [14:13] He says this publicly in the videos out there, 600,000 Hiroshima bombs every day, he says, it's the equivalent of every day exploding that many bombs. That's what's happening to our atmosphere because of global warming. And everybody in the audience like, wow, oh, Al, you're just so prophetic. How does this guy, how does this guy get a microphone? Yeah, yeah. Well, also, John Kerry is there and he's of the same ilk. But can I, it's the, is there a difference in makeup because WEF is wide. I mean, they focus on with NGOs and academia, and religious leaders, not just political. And in fact, they've got the young global leaders program. So they're looking very much the next generation. This is not just to be a one off thing that dies out with Klaus Schwab, but this is something that will live long past him. Tell us about that, because there's a lot of thinking for the future. It's not just the here and now. Oh yes, you're absolutely right. From day one, going back to the early 70s, and I believe that's where modern globalization was founded was right there with the Trilateral Commission. [15:35] Looking forward from 1973 they played the long game. Clearly they played the long game. It wasn't about, Oh, we're going to do this in five years. And by 1980, we're going to have all of our agenda together. They were long-term strategists and Brzezinski undeniably. I don't care what you think about Brzezinski, whether you love him or hate him. Brzezinski was a master strategist and all of the books he wrote, all of them were looking forward 20, 30, 40, 50 years. He played the [16:05] long game and Rockefeller the money man was playing the long game as well because his family I mean you know going back to John D Rockefeller originally in the early 18 1900s oil fortune then Banking fortune and then medical fortunes they all played the long game they were used to playing the long game so when they said we need a new international economic order in 1973 they knew it wasn't going to happen overnight. It was going to take time. And so they started that long game. Well, here's the thing. The Trilateral commission was still the, they were the master strategist for this whole thing, in my opinion. They had it all pretty much laid out even back then. But what they did not have, all they had was a bunch of grumpy old men meeting, basically meeting in a back room drinking scotch and smoking cigars. That's about all they had Originally, 300 people, 300 people. And that's not to be confused with the movie 300 or whatever it was. They weren't anything like that, right? 300 people had to, their mission was to change the world. Now, how are you going to do that? Well, you need a couple of things. One, you need contagion for your ideas. You have to spread your ideas and you can't just put an article in New York Times or Wall Street Journal. Oh, man, that's it. We're all going to run after and do this now. That's not the way the world works. [17:31] So the contagion that they set upon eventually was the United Nations. As far as spreading the concept to other parts of the world and down deep into nation states. The year after the commission was founded in 1974, I found this document on the UN website. It's there. Is called the dec and this was a general resolution that was passed it was called declaration of the establishment of the new international economic order. [18:09] That's 1974. That's the same language that was used by the trilateral commission to create a new international economic order. Was that coincidence? Well, no, the Rockefeller family had had a long, long history with the United Nations already in 1973. They were the perfect [18:31] contagion for Rockefeller to tap in order to take the crazy new international economic order, Brzezinski called it the tectonotronic era, to take that doctrine to all the nations of the world, shove it down their throat and spread it, you know, just liberally spread it all over the world. The second thing that they needed to have besides contagion was disciples, true disciples, not just forcing it down with treaties and legal agreements and memorandums, et cetera. They needed to have disciples that would work within each country and each business entity order to implement the doctrine in a practical way, right? To action the nuts and bolts to make it happen. This is where the world economic forum has blossomed as a training organization, not just, you know, Hey, let's get together in Davos and have some brainwashing stuff that happens, you know, and like Al Gore has got everybody convinced now that that 600 Hiroshima bombs are going off every day and you wake up in the morning and you think, man, I better do something about [19:45] global warming, these bombs are going to really get us, you know. But they do have the brainwashing type activities at Davos itself and other meetings. They have lots of regional meetings, by the way, all over the place. They're having meetings probably every day at this point somewhere. But they have started this organization like the young leaders group to train promising young people to take their position in society to be disciples for the new international economic order. And this is exactly what's happened. And you say, well, how could they do that? Well this is somewhat of a mystery to me, but those people who look at young people and decide whether they're top timber or not. [20:41] I'll give you a good example, I think another good example. What are the qualifications to get invited to become a Rhodes scholar? If somebody can answer that question, then it would be very instructive as to how the young leaders are chosen. They're invited. There's no application process to become, well, there kind of is, but you have to be sponsored. That's kind of the way Rhodes Scholarship is too. you look at the people, for instance, in American politics, and I'm sure it's the same there, you look at their, their extended bio and you'll see that they were Rhodes scholars. [21:29] At one time. That was a brainwashing type of a thing where they really got indoctrinated with the globalist theme. One big happy family, you know, one big global governance system. Well, Well, this has been happening now with the young leaders group for, I don't know what, 20 years, 25 years since it started. And all those young people, you say, well, how did they pick the one? Gee, isn't it strange? They picked the ones that all ended up in high positions in government, high positions in business. It's like, how did that happen? Well, there's a few outliers that didn't make it, right? I mean, they just kind of, they went through the program and then they went home and nothing happened. [22:17] But you look at Canada, for instance, half of Trudeau's cabinet are young leader graduates, you can't make this up. How did somebody know that those people that went through the program were going to get in? Well, maybe it was a push pull operation. Maybe it was, Hey, we see this guy or this gal is extremely bright, is extremely malleable, is extremely impressionable and that's the kind of person we want to come to young leaders. [22:52] And then as they graduate, they get to know them a little bit. [22:57] Now they can push. First, they pull them in. Now they can push him out. Say, well, this person has the training to become involved with a cabinet member or be a cabinet member and Trudeau's government. [23:12] So they get, they get pushed into positions of power by those who network them in in the first place. We see this, I've seen the same kind of thing, by the way, happen with [23:27] secret society groups in America, like Skull and Bones. Same, same type of thing. Seniors in college or university in Yale in particular that belong to Skull and Bones, seniors are just seniors. Most of them dumb kids, you know, still trying to figure out where the sun comes up, right? When they're not, you know, passed out on the, you know, after a big, big weekend party. They don't know anything about anything. They don't know, they don't know where they're going. They don't know what's going on. But if you pass through the [24:01] halls of skull and bones secret society at Yale. You will be pushed into positions of influence where you can do the things that they taught you to do. And so we find that they show up in all kinds of positions of power. It's, incredible. Absolutely incredible. John Kerry is a bonesman, for instance. Lots of them, George Bush is a bonesman. Can I jump to, you talked about young leaders, and for the UK, if we look at older leaders, we may think actually this is a thing, the UK kind of feels ourselves separate from Europe, we're not America, so we're safe. But I just want to remind our viewers, you can pick up on this, the great reset which we all hear about, which was May 2020. And that was together with the WEF and Prince Charles. [25:00] Now King Charles, Prince of Wales, sustainable markets initiative. And they launched this program together. So that means that, I guess, how worried should we be in the UK that the person who is now King of United Kingdom was there two years ago or three years ago with the WEF, launching this great reset which is something which has caused a lot of us much concern. [25:30] Yes and it should. I don't know how you're going to deal with that in the near future, in the next two or three or four years. My first thought when he became King Charles was maybe all of his new responsibilities and activities might crowd out some of his nuttiness on sustainable development. I doubt it. I'm thinking about I kind of doubt it. Because he has people he can just delegate it all to now, you know, you do this, you do that, whatever, and you can push it out on other people. But it's a the thing, I think, actually, I think Britain is really picking up on this a lot of people in Britain, I think are picking up on this. And that is that what these people are doing is patently anti human. And it's anti anti-civilizational. And I think when people begin to hurt as a result of it, and right now people are hurting not only from, from medical issues, carry over of the shots or [26:32] whether it's a energy prices going through the roof. Uh, people can't turn on their, you know, get, get warm in the, uh, this, this hits the pocketbook. Now they're talking about 15 minute cities where everybody's going to be, you know, the lockdown and you can't go within 15 minutes of your or outside of 15 minutes of your residence. I see pushback. I see people say, wait a minute, wait a minute. That's crazy. That's crazy talk. What are you, we're not going to do that. People just need to rebel against this. Honestly, that if there was ever a call for civil disobedience, it's right now, just settle it, settle it now before they come after you with tanks and guns and mustard gas, I guess, because it's going to eventually end up with, if the people continue to roll over to this stuff, they will eventually be completely annihilated. It's anti-human and anti-civilizational. And those people who enjoy their country, I don't know if joy is the right word, but you know, you get my point that appreciate the fact that they live in a country and it's their country. It's not our country. It's not Germany's [27:41] country. It's your country. Those people who appreciate the fact that they do live in a country that has a culture, that has a language too. [27:53] That has a history. This is very important to people. When they realize that somebody's coming to wipe that away, do away with it all, they draw the line. They say, no, I mean, even the most liberal, whoever, when they're faced with that choice draws the line. No, you can't do that. You can't have that. So it's going to be tough.   Can I ask you about information? Another story you put up from the WEF was that just published a report. And it talked about misinformation and disinformation being among the top global risks. And then you've got, that's the WEF saying that, at the same time you've got the WHO, the World Health Organization, another body, which has, I think, come to people's attention during the last three years. But they shared a video on Twitter citing their information, their claim that the anti-vaccine activism is deadlier than global terrorism, nuclear proliferation, gun violence. You've got, and once you've got an organization talking about misinformation being so deadly, then you've got another organization that they will work closely together putting out absolute misinformation without any back. [29:11] And it is this, I guess, battle for information, control of people. And it all goes down to control, because you control the information going out, you control what people do and how they respond and how they live. Yes. Yes. I had a kind of a profound thought a couple of days ago that for all of the confusion and the finger pointing that goes on with quote unquote hate speech. [29:40] You know, the all groups, you know, different groups, you know, You know, while you're doing hate speech against me, no, you're doing hate against me. [29:47] And people get triggered, you know, but oh, that's hate speech. For all of the rhetoric that we hear about hate speech and misinformation and disinformation, they're all closely related in the big narrative. When you listen to the people at the World Economic Forum this week, talk about misinformation, They are absolutely obsessed with this concept. And it occurred to me why the only context for misinformation, disinformation and hate speech is in relation to their preconceived narrative. That's it. That's the only thing this is about. If you talk against them, if you criticize their narrative, then you're executed. You have committed hate speech because in their mind they're thinking that maybe people. Like you and me, I can't speak for you to speak for me. I've written pretty extensively about it. [31:01] They look at me and say, Pat would hate me. He hates me. that's hate. I can't do anything but have hate speech. I can't do anything but have misinformation. I can't do anything. I say is disinformation to them because it's their narrative that they are protecting and their narrative only there's nothing else in the world that that can be that that can be other than just confusing to people. But if you trace it back to the source, you can see in their language, they are scared to death that people are [31:40] criticizing them for their crackpot policies. No wonder they should be, they should be criticized. Obviously they should, but the only way for them to shut that down is to shut down free speech. [31:55] That's their enemy. Free speech has become their absolute enemy. No wonder that PayPal pulled the finances of free speech union in Great Britain. Yeah. No wonder at all. You can't stand those people. Free speech people get rid of them. They're criticizing us. They're telling us we're wrong. They're telling us we're insane. Like laughing at Al Gore saying is the equivalent of 600,000 Hiroshima bombs going off every day. As long as you let this continue, just want you to know that's what we're facing and it's going to destroy us. It's going to kill us all. And somebody stands up and says, Al Gore, you are insane. You're nuts. You belong in an insane asylum. Well, that's hate speech to them because how dare you criticize? Well, Al Gore thinks that way. How dare you criticize me? The pontificate supreme of global warming, who knows everything and can foretell the future. Special tea leaves and tarot cards, I guess. But not one thing he's ever said has come true, not one [33:10] All of his crazy predictions have been completely discredited. And yet he still has a platform, yet he still shows up, yet they still give him a microphone, yet he still ends up with his videos on YouTube so the whole world can see it. If it was any other context, Al Gore could be compared to a homeless psychotic nutcase in San Francisco, babbling, babbling on the street corner, drooling into the gutter. It's like, what's the difference between the two? It's just nonsense coming out, cannon fodder coming out of their mouth. It means nothing. It's just totally untrue. And yet if you criticize them, they're threatened.   Is it true, I think I saw a report about the amount of money that Al Gore's made, I think, 300 million or 400 million dollars. Obviously what he's talking about is financially successful for him and he's benefited that way, irrelevant of any truth or not. It's money making business, for him. With these other figures, it goes past financial side, it goes to I guess an, absolute desire to control. Um, because certainly with the, with the COVID stuff, you think, well [34:37] It's just financial benefit, but if it was only that you could tackle that, but it seems to be much deeper.   Yeah. Yes. It, it is. And remember that Al Gore for years was a member of the trilateral commission along with Bill Clinton. They served together president and vice president during the 90s. And, you know, this is his [35:03] alma mater, right? So he's been spouting the trilateral position ever since he became a member of the trilateral commission. And that preceded predated 1990 when he got elected. So Clinton and Gore did more to promote sustainable development. Remember 1992 was when the Rio conference took place and the Agenda 21 was created and sustainable development was born. Right. That was during Clinton's administration. So Clinton and Gore embedded that in the US government, US economic machine. Gore's been on it ever since. So it's Clinton, but Gore picked it up as, hey, I can make some money off this too. This is better than writing a book. You know, like a kiss and tell book. [36:00] This is better than that. I can make a lot more money selling, pushing global warming and getting these green investments in my portfolio. And, but nevertheless, yes. Is there more? Yes. He is a classic example of a technocrat. Classic. Pure technocracy is what's on his mind. control over everything in the end. And he wants to be a big fish in a big pond.   How has the Trilateral Commission got away from scrutiny? I know you have written about this. When I first began to hear about the Trilateral Commission, I thought just someone was talking gibberish and then I had to delve into it and really learn. Everyone talks about Davos is kind of this sexy high profile meeting that people want to hear about. It's on at the moment and our newspapers are full of, talking [36:56] about it. And yet when you look at the trilateral commission, I don't think I've ever seen a single article in the UK media talk about the trilateral commission. How has that managed to keep off any public agenda? Mostly because they own the media or they'll say they control the media and they always have ever since 1973, they control the media. You're not going to get any stories come out on the trilateral commission, any mainstream media, nothing critical, nothing critical, ever. It's never been. The only time that there might have been a couple of critical articles are back in the late 70s, early 80s. But nothing came of them and they were not continued. The research was not continued. It's the most underreported story, in my opinion, of all of of the entire last century and today. It should be, but it's well documented. On the other hand, it's not speculation. They call it a conspiracy theory. You know, we were relegated as being conspiracy theorists. That is Anthony Sutton and myself. Anthony Sutton was a Brit, by the way. [38:09] Migrated immigrant, whatever, immigrant, he came to the United States, worked at UCLA as a professor of economics initially. But he was a Brit and great guy. But we wrote about and exposed the trilateral commission and even back then, Tony, who was at the time working at the Hoover Institution at Stanford as a research fellow, he was researching the trilateral commission. He hadn't written [38:40] anything about it yet, but word got out that Sutton was researching the trilateral commission. And the word percolated up through the Stanford network to the president of Stanford. [38:52] Whose name was David Packard, who happened to be, that's Hewlett Packard, David Packard, who happened to be one of the founding members of the Trilateral commission, like with Henry Kissinger, right? And so when Packard got wind of what Sutton was doing, Sutton's life was doing academic research and writing books. Packer said, this ain't going in the right direction. We don't want a guy like Anthony Sutton breaking down what the Trilateral commission is all about. So they froze him out and drop kicked him, you know from the 40 yard line out of Stanford and out of, they ruined his career. Essentially they kicked him out. Summarily, short period after that was when I ran into him and met him. and I had also been studying the Trilateral commission. Purely random meeting, but we met and we started talking to you. You know, something about the trilateral commission. We are. Yeah. Do you, you know, we just kind of mix it up. And we realized that we had such a huge story, especially with him telling me. I didn't know what I had old of, honestly. I was looking at it. I said, I know there's something wrong here. I just don't know what. [40:14] But when he came along and said, I can tell you from the inside. Now the research I've already done. And you are absolutely right. And this story is absolutely huge. And they are trying to squash it. And that gave us a reason to stiffen our necks and say, we're going to publish it. We're going to do this. We're going to report on these people and expose them. But we were censored to death. We really got hammered.   And that was back, what, 1980 was it? You published those? 1982?   Yeah. It started out in 1978 and 1980 was our last book. We did two volumes. What else has been written? Have there been other authors? Have there been other books written about it? Again it's something you never see and is that really the main work that's been done on them? Yes, you want and you won't. The only other book that I know of was a book by a gal by the name of Holly Sklar. I can't remember the name of it. It had the word trilateral in it, but Holly Sklar was on the left, side of the political spectrum. Actually, she was, as I remember, I think she was associated even, I don't remember if it was loosely or closely with Lyndon LaRouche organization, which was [41:35] executive intelligence review or something like that. I never gave any credence whatsoever to that organization by the way I had no association with them whatsoever but that she did write a book, and it did have some information in it there were also quite a bit of stuff that wasn't true wasn't right but other than that there had been no scholarly books written period none we were the [42:03] the first and the last and by the way I did republish I did republish Trilaterals over Washington into a single book. I can't hold it up here. I don't have one right here. But in a single book, both volumes and it's available on well, like Amazon and, Barnes and Noble, etc. It's also available on technocracy.news. Well, we'll put a link in the description for people to get that. Certainly. Can I, I wanted to talk to you about the WHO new digital, I think it's just gone through in the US now where. Your vaccine status will be down for all to see. There's the whole thing on, I think the The Wall Street Journal just had an article and the title was Central bank digital currencies are coming ready or not. Those are two, but I think I'll park those because I just want to finish off. You gave a number of names of individuals. [43:02] Wasn't Jimmy Carter one of the people who started the trilateral commission? Was he there at the beginning?   Oh yes, the founding member. Yes, indeed. So was his vice president, Walter Mondale. Well, I mean, it goes through US politics, but over here, I've seen that Keir Starmer is a member of the Trilateral Commission. He is the highest, probably British politician at the moment over in Davos at the WEF. He is also a member of the Trilateral Commission. He probably will be the British Prime Minister in probably two years. Our Conservative government, Conservative in name only, have done a disastrous job in mismanaging the British economy and doing everything a Conservative government should not do. And I think Labour will get in by default because the Conservative Party are so weak. But with Keir Stammer then positioned for power, probably in two years, how worried should we be in Britain? I asked you about King Charles, but the person in number 10 is the one who really does [44:09] set the agenda and make the decisions. How concerned should we be as Brits of the person going into number 10, the prime minister being a member of the trilateral commission? Yes, I would fight it tooth and nail personally. I don't know how, but I would fight it tooth and nail. I'll give you an anecdotal story. Back in 1979, when the election cycle was going on to get rid of Jimmy Carter, worst president we ever had at the time. [44:43] Ronald Reagan was running for president and his contender was George HW Bush. That Bush was running in other words in the primary Bush was running against Reagan. For the presidency, you know, to be on the presidential ballot. Yeah. And Bush did later become President, right? And he became Vice President for Reagan. But Bush was a member of the Trilateral Commission. And when we were in our prime of writing about the Trilateral Commission, there were a lot of Americans very upset, very upset. And the colour of our book at the [45:25] time was red and white. It was very distinctive. You could see it from 100 yards. If somebody held it up. You say, Oh, I know that book. Well, our members are readers of our book. We're going to the political meetings of George HW Bush. He was stomping for the, you know, for to get the nomination. And people would show up with our books and they would yell out, ask him, are you a member of the Trilateral Commission? Why are you a member of the Trilateral Commission. Why are you promoting a new international economic order that sounds like it's anti-American? You know, those sorts of things. And they were holding up a copy, copies of our book. As they would do that, they're asking questions right out of the text almost, right? Because they saw it was just crackpot. And so Bush took a lot of heat. Well, he went down to Florida, which is the biggest swing state at the time in the country, huge state. He was in Florida doing one of his political speeches, quite a few people in the hall, and somebody held up one of our books and hollered out a questionnaire, asked him a question, and he finally snapped. He melted down, started cursing [46:47] The, uh, the questioner just free. I mean, just completely just got beat red foul language, the whole thing. And he stomped off the stage. [47:02] And that was the end. That was the end of his candidacy. [47:09] He was like disgraced because cameras are on him. And the next morning, the headline in local papers said, you got to appreciate these editors. The headline said, have you ever seen a burning bush? [47:26] Okay, well, here's, you know, here's, here's the thing. Bush was dropped out. That was the end of him as far as the primary is concerned. Reagan cinched it after that and Bush dropped out. But when the convention started, back room bargaining with other members of the Trilateral Commission like Henry Kissinger. Basically said, Ron, it's George for your vice president. [48:03] And I'm sure Reagan said, I don't want that slime ball for my vice president. you're taking them or you're not going to get in. [48:10] And remember they tried to, somebody tried to kill, um, shot Reagan at some point and almost killed him. It would have killed him if the bullet had been just a little bit in one direction. But, um, you know, this, this is the way this group, this movement has gone forward is absolutely incredible. They are not indestructible. I have to say if enough, if enough people in your country got wind of what the trilateral commission was doing and has done to destroy Europe and the whole theatre over there, they would be hounding this person with at least if nothing else with our book, they would be hounding this person everywhere They went asking them questions. [48:57] Did you do this? Did you, did you support this? Why are you doing this? Why is this trilateral commission commission policy, blah, blah, blah, blah, and hound him to death until he melts down. [49:08] Get rid of him. But I wish there was more literature. I really do. You know, people can get a hold of our book and I say don't order it over seas [49:18] It costs bundles of money to send it from America to anywhere anymore. But it's available over there from electronic bookstores and stuff. I mean, you can get a copy over virtually overnight, for instance, from Amazon, do it. If you want to copy the book, that's how to get it over there and get it quickly. But we don't need any more of these people anywhere in the world. They are the enemy of civilization. Bottom line, they're the enemies of civilization. And if they're allowed to reign, they will in the end, destroy everything that we know and love. And this has been the, I wouldn't say unintended consequence, but people even back in 1992 to 1994, that attended the Rio conference where sustainable development was born observers who were participants, not people like like you and me necessarily. I mean, these were left-wing, you know, liberal environmentalists that went there. They looked at that, participated in that whole thing, and they came away and said, this is crazy talk. This is going, all this is going to do is the rich are gonna get richer, the poor are gonna get poor, and the environment is gonna get destroyed in the process. And that's exactly what's happened ever since. The rich have got richer, the poor have got poorer, and the environment is worse off today that has ever been in the history of our country or the world. [50:43] These people are, this is their policy. This is their policies that have done this to us. It needs to stop. [50:51] Well, I think that's a call to action to our viewers to, to learn and to act upon that information. It's, it's vital. Um, Patrick, thank you so much for coming on. It's always great to have you. And as I said, the beginning, I'll repeat at the end, Technocracy.News, I find extremely beneficial and helpful as I try and sift through the the amount of information we get.

“It's money without a country. Gold has that value. Any country in the world, whether you're in Asia, the Middle East, in North America, Australia, people know what gold is.” – Patrick Yip  Connect with Patrick Yip: LinkedIn Facebook   Selected links and people mentioned from this episode: APMEX OneGold One Gold Mobile App Bullion Card with APMEX Bullion Card with OneGold COMEX Special offer from Patrick Yip: coupon code for 50% off premiums for US Gold & Silver on OneGold.com GOLD50OFF   Connect with REIN Canada REIN Canada CEO@reincanada.com REIN Channel Facebook Instagram Twitter   [02:08] Patrick introduces his next TEDM expert guest, Patrick Yip. [03:36] Patrick & Patrick (Patrick squared) roll right into what Patrick Yip is up to in the world of precious metals and how their e-commerce business works. [07:07] Patrick explains the process and solutions One Gold provides for people who may not wish to hold the physical asset but can purchase the title to precious metals, and store offsite. They are insured and fully backed 1:1. [10:26] The fundamental difference between the physical ownership of precious metals and paper trading. Patrick explains a bit about how COMEX functions and how people use it. [12:56] Patrick discusses record demands and the retail vs. wholesale world of silver. [16:18] So, why precious metals right now anyway? Patrick starts with some history of inflation cycles through to where we are in the current one. It may take some time to resolve the current inflation situation so a cash-heavy portfolio may not be the strongest position. [20:00] ‘The Patricks' riff on the dollar losing its world reserve currency status, stocks, bonds, gold and silver's value, and why you might want to have a blend to mitigate risk. [27:08] Investment, money, insurance, or all the above? Patrick explains how he views precious metals. [30:25] Patrick journeys back to 2008, how the financial crisis affected his portfolio (think 401K to 201K) and how that all led him to learn more about the world of precious metals and in particular, APMEX. [33:40] Since the supply has diminished, all investors must be purchasing precious metals, mustn't they? Perhaps not! Patrick also dives into a bit of the wholesale side and ADMEX and One Gold's role in that space. [39:04] In the retail space, Patrick unpacks spot pricing and premiums using the process of silver as an example to create a better understanding of the spread and what's causing the supply chain's current stress. [44:37] Patrick discusses the Canadian Maple Leaf bullion coin, the change over with the passing of Queen Elizabeth, and the value of collector coins. [47:21] Patrick gives some general guidance around bullion and collector investments. It's important to know the purpose of why you're buying and selling it. [51:25] But gold can't buy me a loaf of bread, why would I buy it? Patrick explains the intrinsic value of precious metals. [54:12] Is gold held as a currency the way money is when we travel internationally? [56:25] Our host Patrick, shares a story to illustrate gold's timeless value over fiat currency. [58:18] What peaked Patrick's interest in precious metals was trying to find something that didn't tank with the 2008 market crash. That led him to investigate money, government manipulation, how it works, and hard assets like gold that didn't plummet in value. [59:31] Central Bank Digital Currencies. Patrick and Patrick discuss that reality, government control including China's social credit system. [63:36] Patrick shares some further insights around precious metals, physical, and vaulted solutions plus a special offer for listeners! [65:30] Patrick offers his insider view of countries that are loading up on gold. It's important to consider why they do, rather than liquidate. You may want to follow the money. [67:48] Patrick and Patrick wrap up with a reminder to listeners to check out the offer but in gen...

Many companies want to go global, but many fail because of wrong assumptions or strategies. In this episode, you'll learn what they should focus on and what every B2B Leader can do to set the company up for success. You'll learn why companies should go global and why cost optimization shouldn't be your primary reason.Our guest is Patrick Jamal the president of global operations at Maxima Consulting. Patrick explains how every country is different and what approach we should take to see the ROI in Going Global. Later in the interview, he tells us how your network can help expand your business and why relationships matter.Timestamps:(00:00) - Intro(01:04) - What should every B2B Leader know about operating globally(03:30) - Why are you going there? - what that place can offer you?(04:40) - What's the best reason to go abroad? - and why the price benefit is not what it was some time ago(07:10) - Each country is different and you are the guest(08:30) - Everyone has problems(12:00) - How to pick the best locations for IT operations(15:57) - Best advice, set the expectations(17:16) - How to get the first hire right(20:30) - Build your network and ask for help(23:45) - When can you see the ROI of an expansion?(27:20) - Do bigger investments destroy the market?(29:45) - Takeaway - be honest and nothing happens overnight(32:55) - Where you can find PatrickPatrick on LinkedIn - https://www.linkedin.com/in/patrickjamal/Maxima Consulting - https://maximaconsulting.com/

In this episode, Patrick talks about merging ProfitWell with Paddle. How does he feel about the recent acquisition? And what would he do differently when it comes to starting a new business? Tune in to hear his advice and more!Links to learn more about Patrick:Patrick's LinkedInPatrick's TwitterFollow us: twitter.com/wistiaSubscribe: wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you! Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Should we celebrate St. Patrick's Day? Jeff Bakos has embarked on an intense study of the historical tradition surrounding St. Patrick's life and ministry and helps us think through the way we apply Patrick's legacy today. YouTube - https://youtu.be/GTaiKumSQAQAudio - https://andymilleriii.com/media/podcastApple - https://podcasts.apple.com/us/podcast/more-to-the-story-with-dr-andy-miller/id1569988895?uo=4Here's a link to the Prayer of St. Patrick - https://www.ourcatholicprayers.com/st-patricks-breastplate.htmlA FREE RESOURCE FOR MINISTRY – By signing up for my email list, you can get a four-page PDF document - A Guide for Exegetical Preparation for Preaching and Teaching. Sign up here. Today's episode is brought to you by two sponsors: Bill Roberts is a financial advisor, who has been serving the retirement planning and investment needs of individuals, families, non-profits, and churches for 25 years. He is a Certified Financial Planner and accredited investment fiduciary. Bill specializes in working with Salvation Army employees and officers by helping them realize their financial goals. You can find out more about Bill's business at www.WilliamHRoberts.comANDWesley Biblical Seminary - Interested in getting going deeper in your faith, check out our certificate programs, B.A., M.A.s, M.Div., and D.Min degrees. You will study with world-class faculty and the most racially diverse student body in the country. www.wbs.edu

Patrick Carver is the Owner of Constellation Marketing, a digital marketing company that focuses on driving growth for law firms using web design, advertising and other tools. In this episode, Ron and Patrick talked about how you can take advantage of the many facets of digital marketing today. Patrick shared how a law firm can attract clients by doing sustainable and organic practices like making articles that are tailored for the client you serve, by designing your website to have relevant information and by working on technical aspects such as google advertising, search engine optimization, backlinking and other strategies.  Timestamps:Key things to do for organic growth (7:38)Backlinking and how it can help your website (11:27)What is Google My Business? (28:20)Other marketing channels that law firms should be considering (35:16) “Take advantage of the digital real estate that's out there that exists for attorneys.” - Patrick Carver Connect with Patrick Carver:Website: https://goconstellation.comLinkedIn: https://www.linkedin.com/in/patrickacarver/ Patrick Carver, Owner of Constellation MarketingDigital Marketing for Law FirmsPatrick Carver is a Missouri native who has spent over a decade working in digital marketing. Before devoting his work full-time to Constellation Marketing, Patrick served as Digital Marketing Manager at Fortune 500 company DICK'S Sporting Goods. He has successful experience across a variety of industries and business sizes.Patrick received his B.S. in political science from Emory University in Atlanta, Georgia. His long history of success is anchored by a strong work ethic and a creative problem-solving approach. In high school, he was an all-state soccer player, a national champion debater, president of the student body, and an entrepreneur. In college, he was a two-time first-team NSCAA all-American soccer player at Emory University as well as team captain and continued his entrepreneurial interests while maintaining a full-time academic load.Now, as CEO of Constellation Marketing, Patrick leads a talented team of legal marketing professionals who work together to achieve a shared goal of driving growth at law firms. From web design to advertising, we have the skill, experience, and drive to build, manage, and maintain the entire spectrum of your digital marketing needs. LinkedIn: https://www.linkedin.com/in/patrickacarver/ Have comments, questions, or concerns? Contact us at feedback@1958lawyer.com Episode Transcript:Ron Bockstahler  0:29  Okay, welcome to the show, the 1958 lawyer, I am Ron Bockstahler, your host, we got to today, we're going to start off our series, our marketing series, because I think marketing is one of the greatest misunderstood aspects of running a small business and a small law firm. So we're going to start it off with who I think is one of the best in the country of just talking the overall marketing picture, understanding what it takes, he only works with law firm. So he's a specialist working with law firms. And he's got a ton of background. So Patrick Carver, the CEO of constellation marketing, welcome to the show. Patrick, great to have you back. I'm very excited to have you on the show today.Patrick Carver  1:06  Thank you so much for having me, it's great to be back. Appreciate all that,Ron Bockstahler  1:10  you know, and I'm going to start it off by in I know I've we you and I have talked but marketing people are some of the most mistrusted individuals out there, because they come in and they can do SEO for you, they're gonna pay per click is gonna, you know, and a law small law firm, a solo practitioner says, okay, here, and I'm gonna pay you guys to do this, and you're expecting X amount of results on that, and you get nothing, maybe get something the first couple months, and then it kind of goes down the tubes. And, and we're going to talk to that because, you know, I've gone through this for over 20 years running my company, which made me go out and get a little education on my own. And then I started talking to Patrick, and wow, this is someone that you can trust, he's gonna tell you what it is. So he's not here to he's not going to sell you. He's just going to tell you what it takes to take your law firm to the next level, as far as marketing goes. So with that point, Patrick Patrick, let's talk about how you got here, I guess maybe that's a good way to start.Patrick Carver  2:00  Awesome. Yeah, I am originally from Missouri. And I got into this, essentially, because my father is a criminal defense attorney. And throughout, kind of growing up, I would help him here and there with little items, just kind of understanding technology, I'd built some websites and done some different stuff. And I was working for a separate company. And he'd been kind of unhappy or just, you know, unfulfilled with his marketing provider, one of the big companies that's out there and provides marketing services, and he'd send me these reports every month. And he would say, what does this mean? You know, he didn't understand what it all meant. He knew enough he'd been where he knew he needed to do something, he knew that the market was changing from doing advertising in the yellow pages that you needed to be online, Seo was this thing that was happening, and so on. And so he had the foresight to know he needed to do something. But beyond that, he you know, really just wanted to focus on being a great lawyer and running his practice and all that. And so he'd send me these reports. And he basically would just ask me, Hey, if you have a minute, just let me know what these guys are doing, and if it's any good, and so I was able to eventually install Google Analytics on his website, and let it run for about six months, I think. And by the end of this, this little experiment, I realized that none of his business coming in was from anything that this company was doing on the SEO side, literally every new case that he was getting, had come in by someone googling his name. So he was, you know, really getting all of his business through the fact that he was a good attorney, he would get referrals and stuff like that. And so that really, for it, well, it angered me, you know, that he was paying $1,500 a month for what I thought was, you know, kind of a scam. Really, I thought that somebody, you know, these folks had kind of sold him a bill of goods, but they weren't really doing anything on a monthly basis to actually create that change and, and be accountable for those results. And we're really just kind of banking on the fact that, you know, he wasn't super knowledgeable about about SEO and the, and the inner workings. And so at some point, he just said, Well, do you think you can do better and you know, and make me an offer to do it? And so I did it. And at that point, I wasn't, I wouldn't consider myself an expert at that point with regards to search engine optimization, but I knew enough to where they kind of let me experiment a little bit. And after a year, or six months, we started to see some really good traffic growth and we were the things we were looking at to try and change bringing net new people into into the equation who didn't already know I'm in were just out there searching for a criminal lawyer, we could see that, you know, not only was he getting more traffic, more people were calling and more business was happening where they didn't, he couldn't track it back to a referral, right? He, it was a net new person coming in. And so that was really the big lightbulb moment for me that, okay, you know, doing it the right way or doing the, you know, a good amount of work in the right way can actually lead to these results. And so after, you know, the first full year, their business was up by almost $200,000. And that was a big, you know, again, lightbulb moment for me where I could, you know, see really how this could be have a big impact on other people's firms. Now,Ron Bockstahler  5:49  now, you then you became you started up constellation marketing, and you guys have expanded now, so you're working with law firms throughout the country, give us an idea of the type of law firms you're working with today.Patrick Carver  5:59  We work with mostly what I call transactional law firms. And those are for me, firms that rely on a volume based business. So they are not the corporate law firms that maybe have a couple of clients per year. And they're happy with that these type of firms and we're talking about personal injury, criminal immigration, bankruptcy, family, you know, kind of anything that fits in there, that is a in for us, it's typically a solo or small law firm, that is really relying on that influx of new business on a monthly basis, they may get some recurring, but, you know, hopefully, people aren't committing felonies every single month of the year, right and coming back to you. So it's those type of businesses that when we kind of get them, often, they are running a good business, they are delivering a good service, but they're mostly existing on referrals, and friends of friends, things like that. And they want to get to that point where they they're getting new business in the door that is not reliant on referrals, which, you know, as the audience knows, can when they happen, they're awesome, but they're often infrequent. And you can't really do anything to amplify them, or increase the frequency in a really good, you know, consistent way.Ron Bockstahler  7:27  Let's take it to because you did a presentation on how to create a pipeline of new clients without referrals, like, let's talk to that, how do we do that? What's some of the key things that you got to do as the small law firm?Patrick Carver  7:40  For sure, the biggest things you can do our to really just take advantage of the digital real estate that's out there that exists for attorneys. And what I mean by that is, you think about how someone is looking for a lawyer. And we know that the majority of people either start or at some level, they are going to pull up their phone or on their computer search for criminal lawyer near me or criminal lawyer in Dubuque, Iowa, what, wherever they are, that is where Google takes over. And you're going to start to see the search result, which has some ads, it has map listings, it also has what we call organic results below it. And our view is that you want to try and maximize the number of positions you have in that kind of ecosystem. And so there, you can pull levers there, you know, on the free side, and then also on the paid side, right, so everybody's probably familiar with Google Pay Per Click advertising. So you can kind of skip the line and get up there to create that instant visibility. Now, if you don't want to do that, or you want to have something that's maybe more sustainable, then you can focus on more on building your own assets. And so we think about that as number one, that's your website, building a website, and just doing really simple things like discussing your practice areas in depth, and discussing the situations that your clients find themselves in and how you can help in those situations, that is going to increase the general visibility of your website so that when people are searching for not only kind of a generic, I need a lawyer type term, but also, hey, what's the penalty for trespassing in Georgia or something like that? You may pop up for that, right? And so you want to kind of think about how what are the all of the issues that you are able to solve for your clients and write about it and that's free and you you know, you can do that relatively easy. The other part which I think has a little bit less of an impact, but still is can be useful is then maximizing your presence on all these other platforms. that allow businesses to represent themselves. And specifically, I'm talking about legal directories and just other directories in general, because if you go and search anything, particularly a lawyer search, you're going to see, it's a couple of individual lawyers from your neighborhood. But then you also have the abos, the fine laws, the lawyer calm, having a presence on there is good. But ultimately, you're gonna get a lot more mileage by building your own your own website and presence. But it's kind of our view that, you know, you want to maximize everything right, and get as much of that real estate as possible. So it's not one or the other. It's all the above, right?Ron Bockstahler  10:47  Let's could you kind of take it back, you talked on you go to that first page on Google, there's three distinct things you mentioned, that was the ads to pay per click ads, there's Google My Business. So the map, yeah, and there's the organic stuff, you'll build not your own stuff. Now let's, we focus on organic. And just so everyone knows, is we are going to have Patrick back on the show here down the road. And he's gonna really dig deep into SEO for us. But for today, we're trying to keep it over. You bet. It's really, really hard. But one thing you just said is, why should I be on those directories? And hopefully linking back to the website? And can you talk a little bit about what backlinks are and how they benefit your organic search results? For sure, they'rePatrick Carver  11:29  largely two things that dictate how Google selects what pages should appear in the organic search results. It's you've probably heard about this before that it's their algorithm. And, you know, the algorithms changed. And so you got to do do these new things. The two kind of core components that have pretty much stayed the same from the beginning is our content, the quality of content, and links, and links are representations of your website, on other folks as websites. And so that, you know, the act of constellation linking to Amata would be a backlink, right. And that is helpful to Google to see who is essentially validating you are vouching for you on the internet, right. And so someone who has a collection of links from, you know, just in a local lawyer scenario, maybe has a link from the Bar Association, the local business organization, and some other folks as well, for Google that represents more credibility. And so in conjunction with what you're putting out in terms of content, they look at those two things, and they're basically trying to rank you on credibility, and the more good links from, you know, quote, unquote, reputable sources that you get, it goes to enhance that image, right. And so it's not, you know, I think there's a misnomer about search and things that if you just do kind of one, this one thing, you're going to get the results, and you're you're going to be in good shape. And so people will often say, Well, I don't need the right keywords, or I just need the good links, right. And it's, you know, it's just not, it's not that that simple, or there's more at play when determining those results. But backlinks are certainly an important part of, you know, developing that that overall presence or that overall image, but I would kind of, you know, push people to think about it more about just the overall image or brand of your company that you want to have good, helpful, fact based information on your website. And then if you can get backlinks from people in your community, from other lawyers from you know, these other areas that are relevant to what you do, you're going to benefit fromRon Bockstahler  14:06  that. I like your content. If you mentioned, how does it say dog bites I specialize in, you know, going after clients or helping clients with dog bites. Now I can write articles about dog bites that have keywords within that article that I post that on as a page on my website. Now, someone else might see that and they might be writing something similar and they might add a link to my article as a reference. That's a backlink Correct?Patrick Carver  14:33  Yeah, absolutely. And, you know, they're kind of hard. It just depends on how niche specific you know, your information might be right. Because, you know, if you're writing about maximum settlements on dog bite cases, you know, that's a pretty specific thing and there's probably not, you know, people just standing around waiting to link to that. But if you were to and this is, this goes into some of the stuff Adeje, you know, around link building and developing these things, you know, but could you do a guide, you know, for parents right about the dangers of dog bites, and then reach out to some of the middle schools in your area, you know, that have maybe resources for parents and send them an email or something and say, Hey, I've got this great guide, it's about dog bites, or it's about drug prevention or things like that. I think this might be useful for, you know, for your parents, right. That's just one example of, you know, how a transaction like that that might occur. And the hope is that if you are creating good information about whether it's dog bites, or criminal laws that naturally Google will reward you. And I've seen this happen, where, you know, we've written content and developed resources, over time that they show up, they get ranked, and then random people out there on the internet, use them as resources in news stories and different things. Because you are, after all, a legal expert, right. And so people are looking for that information. But there's certainly an art to it. And, you know, I think the low hanging fruit, for most people is really just doing the basics of, you know, having a website, you know, adding to the directories doing your Google My Business, you know, and before we even get into kind of the higher end or more applied SEO strategies, I think, what I always advocate is, if you just do those basic things, I mean, you're ahead of a substantial portion of the, you know, the other lawyers out there who are competing for that same type of activity.Ron Bockstahler  16:44  Patrick, I see this a lot in the 1000s of law firms that I work with is someone will say, you know, my practice was going great things have slowed down. And, you know, they're thinking, did they slow down? Because the economy slowed down? Or did they slow down, because I'm not getting as much FaceTime on Google, you know, digitally out there. And that, probably the latter, they're not getting as much face time they so that someone comes in, it's a marketing competence. So we got to redo your website. And I'm always questioned, do you really need to redo your website and spend 510 $1,000, pumping out a new website when maybe it needs maybe a little refreshing? And then more pages added to it, which is basically content that you could just pump out? It's a different thing we talked to what do you think? What do you see? Yeah,Patrick Carver  17:26  yeah, it's kind of needs to be reviewed on a case by case basis. I mean, I think for a lot of digital marketing companies, they have a financial incentive to build you a nice new website and extract as much revenue as possible from that. Do I think that often a new website is needed? I do. But that's with the caveat that I don't necessarily think that you need a five or $10,000 website to get the job done. Right. And the problem that, you know, we often see with websites, or I'll describe a scenario that's very common is, you know, hey, I started my firm. Two years ago, I had my cousin build the website, I haven't really touched it in a while. And, you know, now I want to, I want to grow up, but I think it's, I think it's pretty good. And that, you know, there's not, you're not going to necessarily say that, Oh, that website's awful. And, you know, could we make it work? And could we improve it? Yeah, we probably could. But with a company, I'll give you an insight into kind of how we, you know, how we do it with my company is that, you know, we have what I call a formula or package with what we know really works in terms of how you build the website, from the, you know, the code side of it, the plugins we use, it all works together to, you know, kind of get this end result of really fast loading website meets all of Google's guidelines. And it's often easier for us to go and build that new site, because then we we know the ins and outs of how to work on it, it's easier for us to update content, it's easier for us to do all of these things, you know, if when it's kind of in our own style, right. But that being said, you I think you do have to be a little weary or just keep, you know, scrutinize kind of the rationale for you know, if a marker does come and see you know, and wants you to get this, you know, enormous website, or it's going to be this big expenditure, I think you want to you definitely want to scrutinize them and call it you know, call him to task a little bit or at least have them explain what's the difference between where I'm at and where you know where I'm going, and it shouldn't just be Well, yours is bad. And this one's better. Right? If there's a real tangible, meaningful difference that they can commute Okay, then I think that's a company that's going to be more trustworthy. And you know, and generally has a philosophy behind it versus, well, you know, we didn't build that website, and we're gonna build this one. And we're gonna charge you a bunch.Ron Bockstahler  20:14  But let's talk about and there's a lot to marketing. So I try to keep this on a high level, but touches in the old sales model, if you're a salesperson, you're expected to go out and have anywhere from five to, I'd say, eight touches of a prospect before they become a client, which means you call them you talk to him, you said something to him, you know, whatever, you know, it, just all these things would be a touch. But now that I think that mentality that is still there, right, you still have to have five, eight touches, but the touches, you're not physically going to their sets location and what they're seeing you digitally. So how does that plan I want to lay out expectations. So you come in, you got a nice website, and you got some links going on, you got your you're doing some paid ad, you got some GNB going, which we'll talk about in a minute. But how do you know what expectation wise? How do we lay that out? So the attorneys that are doing the marketing, they understand that it's not going to happen, just because they see you once doesn't mean that boom, I've got a new client?Patrick Carver  21:09  Yeah, I think you can, you know, there's a couple things to think about that. I mean, the, it goes back to really our core philosophy, which is get as much real estate as you possibly can. So you want to have your own website, you want to be consistently adding material to it, you want to be developing it growing it over time, you can also influencing with ads with these other areas. But something that, you know, that we do, and we're big believers in is not only creating kind of the obvious content, which is maybe building a page that is personal injury lawyer, Chicago. So that's a very common specific type of search terminology, you know, search term that we see very often in different markets. But that's not the only that's kind of the, you know, it's a big part of the iceberg. But it's still just what you're seeing on the surface. And so what I mean by that is under that there, are there going to be a lot of other questions that are kind of the search before the real search. And so before someone's actually searching for personal injury lawyer, Chicago, they may be searching something like I was hurt in an accident, you know, what do I do? Or what kind of compensation can I expect from an accident? Or how does it work, these type of questions that they have, those are great opportunities to create content and create things that you can add to your website. And I think that's how one of the ways you know, you provide value early on, so that by the time they actually are ready to hire an attorney, if they see you, again, when they're searching for personal injury attorney Chicago, you know, you show up again, it's like, Okay, I've already seen that person I already got, you know, some value, they seem to have credible information about the thing that I'm experiencing, right. And so, over time, people often will ask me, How long should I be doing this? You know, kind of like, is there? You know, once I get to a year, you know, am I done? Right? And, of course, I have a self, you know, I have my own incentive, you know, to, as a business to keep doing SEO for them for forever, right. But the truth is that you can continue to grow the visibility of your site, almost, you know, infinitely I mean, there are some ceilings that are limits that you'll hit. But, you know, over the course of a year, if you have, you can talk about every individual practice area. But then you could even break out each of those individual practice areas to five other questions or parts of what might go into a drug law case. And you could talk about penalties, you could talk about, you know, all sorts of things. And so the more that in those are really what you might have heard being called as long tail searches, where it's not the most common, but it's these more specific questions that are out there that people have, and are using that to get information and then figuring out what they need to do, do they need to get a lawyer and you know, and then they get down to that closer to the bottom of the funnel and actually search for an attorney. And so I think, you know, it's financially lucrative to continue to build your presence like that over time and keep doing it to just show up for as many possible searches that fit within your target customer as possible.Ron Bockstahler  24:43  And that's a key point because you can keep your costs down, especially on a PPC if you're very very targeted, very specific. You're just in content, but also in geographically. Where do you want to where do you what clients do you want to be touching? If you're in Atlanta, do you want to be touching a client In Seattle, it may be you do it, generally, you probably don't use your price a lot, usually within once the state that you're in. So Okay, couple things are coming to mind, I want to chat a little bit about remarketing. And that might be a little too advanced for this brief overview. But if I write this article, and it becomes one of my pages on my website, someone does that long tail search, as you just talked about, and they find my article, they read my article, can I rebrand to them? And is that something that a law firm should be looking to do?Patrick Carver  25:30  Yeah, we don't do a lot of it. And the reason that is because you have two big players in the targeting space, are Google and Facebook both have restrictions on what lawyers can do, in terms of advertising to potential clients. And they are Google's, I would say more stringent about the fact that they don't want to show personalized or targeted advertisements at people that are, I can't remember the exact terminology they use. But basically, people who have like an open legal question or something, I don't think they're they've decided they don't want to be in the business of serving ads. It's like, Hey, Jim, you know, we saw you got a DWI, like, you know, and that could show up at somebody's workplace and things like that. So there's not like, there's a very, it's very challenging to run, for instance, personal injury retargeting on Google. And you know, and there's a lot of rules with Facebook now, as well, especially since the I mean, really, since the issues with the election, they become even more specific about what you can and can't say, and we have attorneys who run ads on Facebook and do some of that retargeting, and they get flagged all the time, because it's mistakenly construed because their algorithm or their bot, you know, has flagged it as well, they were talking about this. And so this is political speech. And so it fits into this other category. And so it certainly is possible. But you know, really, the bread and butter of what we're we focus on for our clients are those being at that intersection when someone has a problem, and they are actively looking for that solution. And so I think with some, you know, types of law, like maybe estate planning, or different things where it's maybe not such an immediate need, the retargeting can be a really great tactic, and can really be useful. But I'm such a big believer in like this idea that, you know, the absolute best place to meet somebody and convert them as a client is when they are in the, you know, the, they have that acute need. And if you can be there, whether it's through ads through organic search, or the map pack, you know, you're in great shape, to then convert them as a client.Ron Bockstahler  28:02  That's good to know. I didn't realize that's that's good information. But that's also why you hire someone like Patrick, to help you with your programs and not me. So I, I'm not the expert. Let's talk a little about GMB. And that's what you're calling the map pack.Patrick Carver  28:17  Yeah, yeah. So it's Google My Business and you know, that it's Google, my business is kind of like a directory, it's, you know, where you can just submit your business information to Google and then be eligible for, you know, to be in those map location packs when people are searching. And, you know, I'm sure everybody's seen it. You search for a variety of things, and a little map will come up and it will show you the different businesses around there. And they are referencing Google My Business Listings for those, you know, for those businesses,Ron Bockstahler  28:52  and I know those are pretty easy to set up. But I don't know that everyone really wants to be in that world of setting it up themselves. So it's easy to have someone help you do that. Right.Patrick Carver  29:00  Yeah, I mean, it is really easy to do it. So you know, if you are, you know, just solo and or I mean anybody and you're, you know, you're not really actively looking for a marketing company unnecessarily. This for me is like one of those easy layups that you can do as a business owner, whether you're a plumber or I was telling this electrician I had my house today, the first thing you should do is get a GMB is basically having a website, having a GMB going in submitting yourself to legal directories, that's easy stuff that you can do on your own. And yes, there are elements that can be optimized and if you're really serious about, you know, continuing to grow your presence and you want to you know, you're in competitive markets. It does pay obviously to have people who are experienced with it because the it is a free service for something like GMB but light years between, you know, somebody who is really working on optimizing it and kind of putting some thought into how they can get the most out of it. versus, you know, the casual casual person.Ron Bockstahler  30:09  I had thought it was interesting when Google went and bought the domain dot business, too. So people, you know, small business owners can actually set up their own Google My Business account. So that's fairly new, isn't it? It's not that old?Patrick Carver  30:20  Well, I think that I'm not totally familiar with that. I think that may be part of giving them an ability to have their own website they've been doing. They've been doing GMB. You know, for probably, I want to say, like 10 years, but they're starting to have more services available and more integrations with kind of different, like marketing services or different ways that they can that a business can elevate its presence. And so in the beginning, it was the I think their main goal for the first however many years was just, we want to map everything, right, we want to be the source of truth for businesses, right and have this big directory. And so now I think they're seeing that, oh, you know, we can put up an ad to run ads for your business, right? So that when you go log in, you'll see, hey, you can get, you know, you can do ads on Google ads, you can do some of this other stuff, build a website, and things like that. So I think it's going to continue to kind of grow and provide different opportunities or have different integrations,Ron Bockstahler  31:24  you know, that brings up a great point is you always got to be kind of changing your mind your business a little bit. So it's the attorney that I talked to that says, Yeah, business, I'm always getting these leads. So I'm good, I'm solid, but all of a sudden, that dries up, because something changed, like an algorithm could have changed that just because you're not getting those same leads. So you always got to be looking ahead or working with someone that's assisting you to help make some changes. That's like anyone running a business. That's just what you know, my 20 years of running amata, it's, it's got to change so much. I can't even look back and go, Whew, that was us. That was our company. That was our business. Right? It's that's how much changed, I think digital marketing might even be changing faster. So you can't rely on what you did this year last year to really bring in the same amount of business this year. Yeah,Patrick Carver  32:05  yeah, I think there's truth in that. I mean, I think the but there's, you know, or your audience should take comfort, also in the fact that a lot of things haven't changed as well, right. I mean, in, you know, what I would call and I don't know, if I'm the best, like legal historian on this, but I'm saying the modern era of, you know, legal marketing and advertising, as, you know, post Yellow Page kind of era of heart, you know, physical books, right. In that time, it's, you know, I think the biggest thing is the website, and I don't think that's changed, you know, but you kind of add on some of these supplementary or complementary type things like Google My Business where, you know, I don't think that's, you know, the only thing you can focus on, right, and you have these other opportunities, and, you know, there's past couple years, there's been a big push for, for video, and, you know, now I need to have video for for everything. And, you know, I'm not, you know, a huge proponent of video, I don't think it has a, you know, transcending effect on the marketing practices out there for law firms. I think it has a place. But point being, you know, there are a I mean, there are a lot of things that are changing, you know, very, very quickly. And a good example, you know, that's happening right now is Google just released an algorithm update to target what are called review sites, so people out there who are reviewing products and trying to push that traffic to Amazon or something, you know, those type of businesses to affiliate marketing, but that's an indication that they are, and I've seen it with, I left a review today, the way, the way they're allowing people to leave reviews has changed as well, they're now asking a question, did you actually use this business? Did you actually and so there are these like little things where, you know, it's, it can just change overnight? And, you know, and we see it, whether it's in advertising, I mean, certainly on the SEO side, you know, the search results change on a on a daily basis. So, you know, some of those changes are very big and can have kind of a transformative effect on how you're creating content or, you know, some of these, like, things that go into the big picture. Other times, it's not enormous. But yeah, I mean, it's, you know, it's, it's just like, if you needed an attorney to write a contract, I mean, are you going to go with somebody who got it off? LegalZoom, you know, 10 years ago or something and hasn't kept, you know, really kept up with contract law? It's like, No way, right? You want somebody who's, you know, the expert on it, and who's following that stuff extremely closely. So yeah, I think it's super important.Ron Bockstahler  34:49  At the same time, I think when you're looking at articles published articles out there, if you look in if you find something that's five, six years old, it's, I mean, in many cases, right, sometimes that's still good, good information, but a lot especially if you're talking about anything in digital marketing. Wow, that's antiquated. That's old stuff. You know, things have changed so much from maybe when that article was written. So I think you look for more modern stuff, let's jump rolling a lot of time left, let's talk about other marketing channels that you're using, or you think you want to that law firm should be considering other than your Google in the website.Patrick Carver  35:19  Yeah. So, you know, to be candid, I mean, we feel like, that's really the big game, you know, that's the, you know, the big piece of the pie. And the reason we believe that is because we've tried a lot of different stuff, right, we have tried, you know, cold outreach to, you know, potential clients, we've tried Facebook ads, we've tried, you know, regular ads in, you know, paper journals, and different things like that. And the problem that we experienced with it is the, you know, the results, but then the scale, that there's just not anything out there that we feel like matches the scale or the potential for Google, essentially, whether it's ads, whether it's, you know, focusing on the GMB the mat, pack side, or organic, we feel like, you know, that is really where the majority of these interactions happen, where people are out there searching for an attorney, and, you know, and then going to make their decision to find one. That being said, I don't think that, you know, it means that you should just not explore other areas and not do, you know, try other things. And something that I think, you know, that we don't really do a lot of, but I think is a good strategy for lawyers, is to develop some sort of very simple email marketing, to their colleagues and to other people. And if it's even just once a year, or a couple times a year, trying to share something valuable to other lawyers for the purpose of generating referrals, or just, you know, making sure that people know, you know, good keeping you front of mind, you know, it's very low cost, it's very low energy. And but, you know, if you get a couple cases from it, I mean, awesome, right? That's, you know, that's fantastic.Ron Bockstahler  37:13  Like, stay in front of mind of even past clients, if you got a decent quarterly newsletter, it monthly, quarterly, whatever it's gonna be you always putting content in front of them, and they read it, you know, that keeps you far in mind. I think that's huge.Patrick Carver  37:25  Yeah, I mean, and then there's other things that you can do, I think, too, you know, that are, are smaller gains, but still useful. I mean, I think with that concept in mind, you can still, you can do the same thing on social media. And, you know, if you can also think about something like a giveaway, or, you know, something that, you know, you don't have to do it all the time, but, you know, once a year giveaway, some tickets or a gift certificate or something, and just make sure you hit, you know, on social, so clients who liked your pages, may see it, you can email folks and, you know, I'm sure there's, you know, I know, there's ethical considerations, but, you know, little things like that, that are, you know, kind of offline, right, they're small, they're not extremely scalable, but, you know, can be really useful. I mean, and just speaking from, you know, personal experience, I know, my father has, you know, built a really good referral business from just being active in some of the organizations, you know, he's held leadership positions, and that opens him up to, you know, being the guy in, you know, in Springfield, Missouri for, you know, certain variety of criminal defense, right. And so, I think by just kind of getting out there, you know, and doing some of those, those non those things that don't scale really well can still be important. And can you can still create some of those personal connections where, you know, somebody is going to remember you the next time they have a case that, you know, kind of matches your sweet spot. I,Ron Bockstahler  38:59  there's an article I read a while ago, and I don't think this has changed all too much. But the majority of attorneys will get 80% of their referral business from other attorneys. So I think being out there doing that, that's, that's, that's like, I think a given and that's what they've always done and that's they were able for most time, be able to rely on that. I think today, the world's changed quite a bit. And you have to have that online presence. You need to be out there you and maybe I guess, we want to even go back a little further, you want to set your goals, you know, what's your objective? What do you want to have as your book of business? What's that look like? Is it going to be 500,000 as a million as a 2 million, and then based on kind of working backwards, you know, working with somebody to create a marketing strategy that's going to allow you to have that consistent volume coming in. So you're you're living comfortable and you're able to practice law and do what you want you enjoy what joy what you're doing, without the pressures of, can I pay the bills? Can I keep the lights on?Patrick Carver  39:50  For sure. And we we work with a variety of customers who some folks are on the spectrum, the end of the spectrum where you know, they are charging business people and they want to grow this firm to, you know, multi million dollars a year. And then we have the other side who maybe they just had a baby, and they really just want a good income, but they don't want to, you know, go drive to, you know, a 10, County radius, or they don't want to, you know, do this, these different types of things for their practice. And that's great, you know, and so we want to help them, you know, kind of achieve that goal. I mean, I think it's bad business, at least for me, and our company personally to, you know, come off or be perceived as folks who are just in it for our own interest, right. And I would rather work with somebody, and they pay me 500 bucks, you know, a month or something, I'm not going to make, you know, maybe any or hardly any. But if they do decide in the future to kind of grow, or they want to do other things, then hopefully, we built a good relationship. And, you know, and what, what we've seen over time is that we get a lot of people who are solo or smaller, just kind of, you know, they've left their other firm, they're going out, they're doing their own shingle, don't have a ton to get started, but after six months, after a year, and then in the two years, I mean, their business really has changed. And the cool thing I think, is seeing that, but then, you know, I don't ever have to, it's never a hard sell then to say, Hey, I think we, you know, we think you need this new thing, or we need to double, you know, the amount of content we're doing. And it's like, okay, cool, trust you, you know, because of the results before. So, you know, I just I think we haven't talked about too much. But I think if you know, too, when you're evaluating marketing people, and you know, you, it's hard to, I think discern this, but the more you can get somebody who is interested in your goals, right? I think the better off you'll be, and the better the relationship will be for the long term, then, you know, somebody who's just kind of there. And, you know, they're really kind of bullying you into saying, Well, if you don't spend 10,000, I don't think it's, it's gonna work, you know, are you it doesn't make sense. I thinkRon Bockstahler  42:07  that's good point. And know what you know, who your what you want to achieve before you go out there looking for someone to work with in marketing? Because you're right, it does matter. What's your end goal, where do you want to be? And maybe you need to share that with your, you know, potential marketing partner. So, I think, any last word, I think we're gonna, we're gonna kind of wind it down. We're gonna have Patrick back on the show down the road, we got a couple, we got a lot of marketing coming up. So there's good, there's a lot to marketing. But I think, you know, Patrick said it, you've hit it right on the head, there's You don't gotta go crazy. Look, I spent a ton of money, you can do a few things consistently, I was looking at a slide that you'd sent out a while ago when you did a webinar. And it's basically a 12 month, kind of like the SEO timeline. How long does that take? And I want you like, I'll let you give you one a couple minutes to touch on that. Because that really sets the expectations for when you're going to talk to a marketing company, don't let them tell you that they're gonna give you overnight results. Yeah,Patrick Carver  43:02  I mean, that's a big red flag, you know, for sure. I mean, we, in that that presentation, I kind of talked about the, the time continuum for in the sense of pros and cons for SEO versus advertising. And so with, you know, SEO, the you have this long term value, the ROI, the potential for long term ROI and sustainable business over time is very high. But it does take some time, right? Because if you don't have that background, you have been writing and you have been doing these activities that go into creating that visibility, it's not going to happen overnight. And if you know, people aren't upfront with you to some degree about that. I mean, I'm, it's great to be optimistic, and, you know, take you through that. But if they're kind of answer to that is, you know, well, don't worry about it, you know, we'll take care of it. And, you know, it's going to happen this quickly, then I think it's a big red flag. But you know, when you're starting out, and you know, when I say starting out, it doesn't necessarily mean you're first starting out. But from a visibility perspective, you don't you know, you're not showing up for a lot of keywords, you're not generating traffic from Google, you know, it's going to take months, it's going to take a few months, and then it starts to trickle in, you know, between two and three months, and then it's six months you're seeing, you know, no, I mean, if they're good, noticeable traffic difference, and then really, it's by the end of the year, if you are starting from scratch, that's when you are going to really have that kind of aha moment that okay, my leads have doubled I'm getting more business my revenue is 200% or 300%. On a monthly basis more than when I started this and you can kind of see that progression. And with ads, obviously you can skip the line you can start getting generating calls in that literally first seven days or first 10 days, however, quickly. They can get you up there, but you You're not building that capital, right? You're not building that asset. And if you for instance, if, like what we've seen with COVID, there's fewer, you know, when COVID first started, there were a lot fewer people driving, guess what that means fewer auto accidents. Guess what that means fewer cases for auto accident attorneys. And so a click that went for 80 $100 was going for $350 in a place like Chicago. And so, you know, overnight, your, you know, pipeline of business, your, you know, cost per acquisition goes from, let's say, 1000 to 4000. I mean, it's crazy, right? And so that's the potential kind of problem with that, that model, and it's also on a tap. So, you know, while you're spending that money, you're not building anything. It's, you know, as soon as you stop it, it's going to be, you know, turned off.Ron Bockstahler  45:56  If you say that I got two quick stories, I was an attorney call me and he was asking me some questions about digital marketing. He's gonna redo his website. And he's been with me for I'd say, six, seven years. And I said, Look, I'm going to meet with this other law firm, that was also a client, they got about 21 family law attorneys, and I've good friends with them. And you all ask them, I say, you know, what are you guys doing? And so I did. And I called Joshua, when asked, Hey, Josh, what do you guys do? And he goes, be honest with you. We don't do a lot of PPC anymore. Because we were kind of out there before the internet became really big. So we're an authority. He is what he's, I'm, we're an authority in Google. So we are always really highly ranked, we always got good content going. So we get so much business. And that's what you're talking about. That's the stuff the long term they invested in that long term. And so now they just continue to have that business. While there's other attorneys like, Okay, I'm going to redo my website, because I'm not getting that stuff. But he's been doing PPC the whole time. And yeah, the volatility on PPC is, like you said, it could just shoot up and all of a sudden, it's very expensive, your cost per acquisition goes crazy. I think that's a great example of, you got to do both.Patrick Carver  47:06  Well, you can test it out, right. And what we always like to do is, especially if you're a newer firm, you know, we always advocate the SEO side, and then we say, but let's try, let's do some ads, let's do you know, a small commitment on ads, and within a month, we'll have a really good idea of what it costs to actually land a client. And then based on that, you know, you can go up and this kind of doesn't often or doesn't work for a lot of other marketing agencies who charge on a percentage of the ad spend, which we don't do, we do a flat rate. And, you know, over time, like, you know, it's, we think it's better for the client. But you know, we're not incentivized to go spend $20,000 of your money, just because we get a better, you know, return on it. And so, you know, the truth is that, you know, we don't see people typically kind of scaled down the the Pay Per Click, even though you could, there, you know, once they kind of get into it, and they're starting to go from, say, $8,000 a month to $30,000 a month in, you know, in revenue, it's like, okay, how can we keep growing right? Like, how can we add more SEO? How can we add more PPC, and so then based on that, we will then provide analysis, and we, we can look at, you know, the whole like, past year, whatever, and it's like, okay, we can see that 70% of your clients came through Google organic search 15% came from ads, which one do you want to invest in more? Right, and it's pretty clear, it's a ads often give attorneys I think, comfort, because it's a very tangible way to assess the value, you know, of a marketing company, right. Whereas with SEO, it's, you know, it's not as it's not, it's often not as clear because we could be going for a certain keyword. And then some person, you know, finds us by doing a search that is, like, related, but it's, it's like, a very niche specific type of search, and it gets them in, and it's sometimes hard to attribute that. But we can see from, you know, the source of these calls, the source of the emails and everything that the vast majority of them for all of our clients over 70% for all of our clients is from SEO. And so if I, you know, once you kind of get into a more mature kind of marketing approach or your your firm's a little bit more mature, I mean, I'm such a big advocate of then doubling down even more on the content and more on the SEO side, because, you know, if you put in $1,000 on that versus the ads, I mean, the long term payoff of that is so much more. So much more.Ron Bockstahler  50:02  There's so much we're gonna talk about, we're gonna get you back on we'll talk about visibility traffic leads, click throughs. Like we didn't even get into the, you know, we'll dive a little deeper into the analytics of what they do. And I think you can actually talk people through like, Okay, here's what PPC is. And here's what SEO is gonna give you. And there's, here's the real distinct difference. And what you just said, there's a long term benefit and better ROI, when you're planning out for the future and putting out content. And I think that's where we want to go next time we get you on the show. Patrick, I'm so excited to have you on the show. Thanks so much. You're welcome ourPatrick Carver  50:37  having me. I really enjoyed it.Ron Bockstahler  50:39  If you don't want to wait until we get Patrick back on the show. You can always reach out to him at Patrick at go constellation.com You get Patrick Carver, you can find him on LinkedIn. He's very active on LinkedIn, or you call him at 404-482-3539. Patrick, anything else I'm missing?Patrick Carver  50:57  I'm good. I really appreciate you and having me on. And I hope this was useful. If there are any questions more than happy to get into it and give you some no BS answers not get into sales mode. So hit me up. I love talking about it.Ron Bockstahler  51:13  Appreciate you having it. Next week, we will actually be keeping our theme going with marketing we'll be bringing in Michael Dylon talking about writing a book become an authority that kind of goes back to what Patrick was talking about with content. So and then right after that, I believe we got Michelle or not show Melissa Castello, who's a storyteller. So it all comes down to like similar things, get great content and put it out there and be seen and you are going to have more business than you know what to do with. So thanks for joining us until next week. Have a great week everyone. Transcribed by https://otter.ai

Un beau classico avec Patrick Patrick, à l'occasion des fêtes de Lénone.

繼之前有關【面試前準備 - 3大注意點】的Podcast後，今輯一連兩集的Podcast邀請到有多年從事人力資源及培訓經驗的Patrick跟大家分享工作面試的心得。 訪問當中除了會涵蓋面試時的必答題外，還會有Patrick跟我的模擬情景角色扮演 (Role Play)，希望能令大家更深入了解到重點及如何實踐。 本集內容包括 ：

177ème épisode du podcast Le CrachoirDes souvenirs d’il y a 5 ans et aux actus conspis, le raz-de-marée GLT, les tentatives Trumpiennes en Arizona et Patrick Patrick sort de la L'article Le Crachoir – EP177: Chute Libre est apparu en premier sur RadioH2O.

177ème épisode du podcast Le CrachoirDes souvenirs d'il y a 5 ans et aux actus conspis, le raz-de-marée GLT, les tentatives Trumpiennes en Arizona et Patrick Patrick sort de la L'article Le Crachoir – EP177: Chute Libre est apparu en premier sur RadioH2O.

A cute, fuzzy blue monster? A namesake for a city on Lake Erie? A 19th Century precursor to moderate Presidents breaking a long losing streak for their party while beating back salacious sexual rumors? There is only one way to find out - download and stream today's episode: the first and only non-consecutive American president (so far) (many of us hope) (boy, do we!), Grover Cleveland!This episode's sketches were Written, Produced, and Performed by:Gina BuccolaSandy BykowskiJoseph FedorkoRamona KyweSylvia MannPaul MoultonPatrick J. ReillyAnd Tommy SpearsThis Episode's Historians: Dr. Chelsea Denault and James McRae.Original Music written and performed by Throop McClergAudio production by Joseph FedorkoSound effects procured at Freesound.orgDB Comedy Logo Designed by Adam L. HarlettELECTABLES logo and Presidential Caricatures by Dan PolitoTHE ELECTABLES concept was created by Patrick J. Reilly.CAST AND CREDITS COLD OPEN – Written by Paul Moulton            Dr. Nair – Tommy            Ruth - SylviaONE PREZ OR TWO – Written by Joseph Fedorko            Sally - Gina            Patrick - Patrick            Ms. Sandy – SandyTHERE'S A MONSTER AT THE END OF THIS PLAY – Written by Patrick J. Reilly            Mr. Johnson - Sylvia              Grover – Patrick            Secret Service Agent – Tommy            Baby – GinaA SESAME STREETCAR NAMED DESIRE            Grover – Patrick            Frankie – Sandy            Stanislaus - TommyHAYMARKET FEVER – Written by Paul Moulton            Paige - Gina            Emma - SylviaContributions to DB Comedy are graciously accepted by going to the DB COMEDY donation page at https://fundraising.fracturedatlas.org/db-comedy, the nonprofit fiscal sponsor of DB COMEDY. Donations are tax-deductible to the fullest extent allowed by law.For more information on DB Comedy and THE ELECTABLES, visit DB Comedy's web site, dbcomedy.com, or DB Comedy's host page on Simplecast.com. Follow us on Facebook at DB Comedy.Thanks for listening! Thanks for downloading! Don't forget to subscribe! And don't forget to like!!

The Six Dimensions of Wellness and Achieving Your Full Potential With Terry and Roy The six dimensions of health and wellness are physical, intellectual, emotional, social, spiritual, and vocational. These dimensions are also interrelated. If you are having trouble at work this can lead to deficiency in other areas. If we are off on our physical shortfalls it can have an effect on our emotional dimensions. We need to work hard to balance all of these and every day. Not easy. About Terry and Roy After years of weight, health and fitness challenges, Roy Barker and Terry Mallozzi made a commitment to changing their eating habits. And implementing realistic fitness goals for them. They chronicle their journey for health on the Feeding Fatty Podcast speaking to experts about related aspects of health challenges (type 2 diabetes, hyperthyroidism, hypothyroidism), losing weight (need to) and staying positive (easier said than done). Little did they know it’s not just counting calories and cutting out sweets. www.feedingfatty.com Full Transcript Below The Six Dimensions of Wellness and Achieving Your Full Potential Sat, 5/22 5:43PM • 20:30 SUMMARY KEYWORDS wellness, physical, meditation, couple, people, podcast, social, crossword puzzle, nice, find, occupational, pencil, dimensions, learning, week, good, encompassing, long, talk, cocktail napkin SPEAKERS Terry, Roy Barker Roy Barker  00:03 Hello, everyone, and welcome to another episode of feeding fatty. I'm Roy, Terry  00:07 I'm Terry. Roy Barker  00:07 So we are the podcast that we are chronicling our journey through wellness, that encompasses a lot of things, different things from day to day. But, you know, as well as we, you know, we want to talk about things going on in our life as well as have professionals on from time to time. And we've got, we've had a lot of great interviews in the past, and we have got a lot got a lot of great more, a lot more great ones that we have already got taped. And then we've also got, you know, probably a hand while probably a couple fistful of people that are out there waiting to, to get a recording date. So yeah, we're very excited about that. Thanks for our listeners, and to all of our guests that come on, y'all are the ones that really make this great, but sort of day, I think we want to talk a little bit about wellness, it was kind of a, the six dimensions of wellness, it was kind of a long journey about how we got to this subject that I won't go into the whole whole thing. But we were on another podcast I was listening to something came up about, about loneliness, and how detrimental to our health it can be. And so, you know, we started looking at these six dimensions of, you know, their interdependence, I guess is another way to look at it to to Achieve Wellness. Terry  01:31 Yeah. And let's describe, let's define what wellness is. It's, it's the practice of building a holistic sense of fulfillment, in your health, you know, in all aspects of your life. So, Roy Barker  01:49 yeah, and this particular model, I mean, we want to be sure and give credit where credit is due. Because while we would love to say that, you know, we penciled this out last night on a cocktail napkin, that's not the way that this was a developed by Dr. Bill Hitler, he is a co founder of the national wellness Institute. And, you know, they developed this in it's been around, I think, it looks like since about the mid 70s. So it's nothing new. But it is kind of interesting, you know, when we think about the different components, and let me just the other thing, I think we need to say too, is that dependent, you know, there wasn't eight, a model that had eight dimensions in it, I think you found one that had seven, Terry  02:30 like 6789, there was one that had nine, nine, Roy Barker  02:34 so yeah, and this, I guess we decided to go with this, since this is a reputable institution with, you know, some, I guess, people that do research and things like that, yeah, and they've been around for quite some time. So, but anyway, we'll just talk about these six are physical, intellectual, emotional, social, spiritual, and vocational, or occupational, depending on where you read it. A couple others were that were left off, were the only eight model were financial and environmental. So we may just hit on those that they're not going to be as big since we don't have a lot of research on those. But, you know, I think it's important because really, you have to be hitting on all of these and you know, somebody that like me, that probably eats emotionally, you know, if I get kind of out of whack on any of these, you know, it probably would make me want to eat or be bored enough to eat. So I think that we have to think about our wellness, not just in our diet, or our weight, or our exercise, but you know, this all all six of these dimensions. Terry  03:45 Yeah, and I mean, everything works together, so you can balance yourself and, and just be more complete right now. And I think would be remiss, also, I wanted to make sure that we mentioned that global wellness day is June 12 2021. So I'm excited about that. We're gonna have to celebrate, we're gonna have to go out and eat a big meal. Like cake, and wine. No, I'm kidding. Roy Barker  04:13 Yeah, so let's just start with the occupational that's the one that they've got the top of their list. But basically, what this is just saying is that, you know, we need to have satisfaction and enrichment through our life's work. And, you know, on, on our business podcast, we talked about that quite frequently, especially if you're an entrepreneur is that you really need to find something you like, because you have to put a lot of time and a lot of energy into it. And, you know, there's nothing worse than getting up in the morning and just feeling like you have to take a beating if you you know, go to a place of employment or even if it's your own business, Terry  04:50 so you need to look forward. You need to look forward to everything but especially work if that's, you know, something that you spend a long time you know, Building relationships there, honing your craft all of that you need, you need to find some satisfaction in that. Roy Barker  05:07 Yeah, because we will typically spend, you know, half of our waking hours there. And most of us spend a lot more than that, you know, we're fortunate enough to do a lot of our stuff together. So it's not like, you know, we're being neglectful. So that's a positive. But, you know, you really need to find, if you could find the podcast I'm working on for the businesses this week just happens to be the profit with the purpose. And so that's one thing that he's talking about is not only finding something that you like, but you can also have social impacts as well. And one was, you know, a lawyer that did some housing law that, you know, she would actually take on some cases for free, I think, to, you know, help people that were going through hard times and trying to be evicted. So, you know, there's a lot of things that we can do to earn a living, but yet, we can also have some run off to that social impact. So I think that's very important. Terry  06:07 Yeah. And I guess we'll cover social in a minute. Yeah. But the next one is physical, the physical dimension, yeah, the need for regular physical activity. You know, they physical development encourages learning about diet and nutrition, while discouraging smoking and alcohol and drug use. Yeah. Roy Barker  06:33 And, you know, when we talk, this is physical, all encompassing, but you know, when we talk about exercise that, you know, I'm of the belief that our weight can be controlled, you know, probably 75 80%, through our diet, we don't, the exercise has very little impact on that weight loss, but all the other physical benefits that we get from that the endorphins that it releases, just keeping your joints and everything limber, because I know I said, when I sit in a chair too long, I know, I start getting, you know, very tight, and just harder to, you know, stretch to get up. And part of that just from, you know, not getting ups frequently enough to take a walk. So I really feel like and that's something that, unfortunately, it started raining today. But that's something that, you know, I think we are going to start working on more this week is just yeah, we used to be fairly good about getting out and taking those 15 minute walks. And I think we're going to try really hard to get back into that again. Yeah, Terry  07:34 I've just been finding, finding it. Well, it's just been hard for me to find the motivation to do it. I'm just so tired. And so I don't know, I I don't know where you find that motivation helped me. Yeah. Yeah, I mean, really? Roy Barker  07:52 I don't either, I think. Yeah, you know, and it's Jay, you know, we've just had, I think we've had a lot of stressors, the last month or so. And we've been really busy and staying up too late and not doing you know, again, this just gets back to the, you know, some of the other things that we talked to the sleep, you know, it's very important for us, and you know, that makes you tired, where you don't want to, you know, get out and go do that walk. Terry  08:17 So yeah, and if I had I mean, like, this week has been beaten on me as far as sleep just because, you know, I've been waking up early in the morning, and then staying up and just start starting to get lost in my phone. And then next thing I know, it's seven or eight o'clock in the morning, and I'm like, Oh, my God, I need to go to bed. Yeah, you know, and then that just sets the tone for the rest of my day. So I have not been very fruitful. Roy Barker  08:45 Yeah. Well, we can get back into that. I think that's a, that'll be, it'll be good. It'll be good. I think you'll help your sleep as well. Terry  08:53 I think so. Roy Barker  08:54 So the The next one is the emotional. And, you know, this is just talking about the awareness and acceptance of your feelings. And, you know, we, we've touched on that before that, you know, you can't block off bad feelings, and we've got a guest coming up on. I think she's coming up on feeding fatty. We haven't taped her yet. But I've talked to her a little bit. And, you know, we when we had a conversation the other day, that's one thing that she said is that we can't block those feelings or these thoughts from coming in. And so what she just was recommending is that you just acknowledge it, and basically say, Thanks for reminding me brain and because she just said if you don't, it will just be a constant reminder. And just that nagging where if we just accept it, sometimes even set with it for just a minute, then you know, we can deal with that. Terry  09:52 Yeah, and emotions are just so, so tricky. If you don't deal with them, they have a tendency to creep back up and then you're If you stuff them down and stuff them down, and then you don't know what to do with those emotions, or how to deal with them, you know, Roy Barker  10:07 yeah. Yeah, and there's things that we can do. And I don't want to belabor it too long, because, you know, sometimes we can control those. And sometimes we can't. But if, if you're in a bad situation, look for ways to change that to where you can gain that happiness back there. Sometimes there are things we can do. And unfortunately, there are times where we just can't But Terry  10:34 no, and you know, finding, finding your gratitude, just giving yourself grace, and being kind to yourself. That's, those are huge. You know, it just sounds so simple when I say it out loud. But really, you have you have to practice all of that. Roy Barker  10:51 Yeah. And you know, I think we released an episode last week about our meditation journey. And then a couple weeks ago on the Reiki, reiki, I can't. So but you know, I think this meditation, it's been good. And I've been really staying on top of my journaling, and it's not always it's not, you know, for me, the journaling is not bad. I mean, I don't really, you know, my life is pretty good. So I don't have negative a lot of negative stuff to journal. But it's still just good, just rattling the thoughts down and just keeping up with it. So, again, it's a couple of different things that be might suggest that, you know, give it a try. And Terry  11:35 then you don't have to write the best novel, you know, that's sometimes what I do is that when I sit down journal, Oh, my gosh, I got to write a whole novel, and it has to be perfect. Now, you can just do some bullet points and get on with it, you know? Roy Barker  11:47 Yeah. And that's the same thing with the meditation, I think people are like, Oh, I can't, my mind is not still I can't stop. But you know, you don't have to you don't have to be perfect at it. Every time. They're just like myself, there are days I'm better than others. Sometimes my mind is running all over the place. But it lets me realize that my mind is running all over the place to try to take a step back and take those deep breaths. So Terry  12:13 anyway, yeah. So the next so the next one we're going to go to is the spiritual dimension, and it recognizes your search for meaning and purpose. And your existence. You know, that that is hard? That's hard to find, you know, I don't know. Roy Barker  12:33 Yeah. Well, that kind of gets back to our meditation. Yeah, yeah, it's a good time to, to, you know, to your higher power, I don't want to, you know, say, everybody may not believe in, you know, that God is that person, but whoever they feel like, because it doesn't matter, it's whoever you feel like is your higher power, it's a great time, just to take a few minutes to say, thank you, thank you for all these good things that have happened to practice that gratitude. And then Terry  13:03 it opens you up to receiving, you know, more positive vibes. And it just all around. I mean, it does. Like I said, it sounds so simple when you say it out loud, but it really is true, it just, you know, practice what you preach. Roy Barker  13:20 Yeah, and you just got to take the top, make yourself do it, and just sit down. And like I said, Some days are gonna be better than others. But Terry  13:27 in whatever works for you is what works for you. It's, you know, it doesn't have to be a certain way. And if you need, you know, Google if you need to have some low, some way to help help you search in your spiritual, spiritual guidance and all of that. And your spiritual dimension of wellness. Roy Barker  13:52 Yeah, so the next one is social. And this is just talks about contributing to one's environment and community, the interdependence between others and nature. So I think it looks like it's fairly all encompassing. That, you know, we are social beings. And this is kind of what led us to this is, you know, the, in the other podcast, I was listening to this morning, where the guy talked about that, actually being isolated. It can have the same effect on us as smoking a pack of cigarettes a day. And I saw somewhere else, they actually said 15 cigarettes a day, so I guess that's, I don't know, like, almost a whole pack or something. Oh, yeah. So anyway, it is real and we are social beings. And I think we can, you know, it's getting a little easier to do that face to face now. But still, if you're concerned about that, I think, you know, for me, zoom is pretty good because our, that FaceTime whatever because Cuz you still get to see the person, you get to have some social interaction. And I know that you and your ladies group that y'all have been doing the, you know, y'all do a call, yeah, Terry  15:11 y'all did a call party stuff, we do that we try to do that once a week. And sometimes it drags out for a couple of weeks, but we're actually going to go have lunch, we've had a couple of outings now that the masks are down and everybody's vaccinated. So it's, it's nice to be able to have the physical presence, you know, and to hug or bump fist or whatever it is that you choose to do. Is is a nice thing. Also, you know, volunteering, you can do that how, you know, you can do that in a number of ways. But that's that can help with the social aspect. I mean, kill two birds with one stone, you know? Roy Barker  15:57 Yeah. And there's so many people out there that need to eat them need it, Terry  16:01 and you need to give it I mean, it's just makes you feel so good. And, you know, just helping other people No, helps yourself. It's like the, I don't want to like it, liken it to this 12 step program, but it kind of is in that, you know, you just, it just it just, it just helps your well being. Yeah, sorry. I lost it. Roy Barker  16:31 No, I mean, it's good to give in makes you feel good for giving back. But it's also that social stimulation, and when, unfortunately, when we all get older, and you know, we're gonna wish we had that. So anyway. Well, the last one is the intellectual. And it just talks about the recognizing your creative, your stimulating many, many mental activities and how you expand your knowledge. And so we should, that's another thing is we should always be be learning, I think it helps to keep the brain young and there's a while we didn't pull it for for today, there's a lot of research out there that you know, if you do these, even if it's something as simple as doing a crossword puzzle to keep your mind active, you can help ward off, you know, a lot of dementia. For a while, you know, there's some some you can some you can't, but it does give you a fighting chance anyway. Terry  17:31 Yeah, crossword puzzles, Sudoku, learning a new language, you know, learning anything Roy Barker  17:38 learning instrument. We have, Terry  17:41 yes. Oh, Patrick Patrick. Roy Barker  17:45 Not long ago, talking about how the especially older people have been really reaching out trying to learn an instrument. So Terry  17:54 yeah, again, for brain health. I mean, Roy Barker  17:56 it's never too late. And, you know, music always kind of sees you anyway, whenever, you know, whenever you're maybe a little down, play a little music or put the radio on. So that's always a good thing. Good memories. It's Terry  18:10 nice to go down memory lane. Roy Barker  18:12 Yep. All right, well, unless you have anything else, those are pretty much covered the six dimensions, again, they are get back up here. And they are emotional, occupational, physical, social, intellectual, and spiritual. And we have to, you know, have a good balance and try to be in a good place. And all of those things, I just challenge everybody to go over to the national wellness Institute. And there's a lot of literature on it. And there's other literature, you know, just Google it, but go over and take a look at it, and see if it can help you and your wellness. This one happy global wellness day, June 12. Yep. That's right. Terry  18:55 Yay. I'm going into it. I'm like decorate. Okay. Roy Barker  19:04 All right. Well, that's gonna do it for another episode of feeding Fanny. And, again, if there's a topic that's that that's on your mind that you feel like you'd really like us to either talk about or find a guest, please reach out and either by email or social media, let us know. We'd be glad to cover you know, some things that the listeners want to want to hear. Oh, great. That's gonna do it. You can find us of course at www.feedingfatty.com. We are also in all the major podcast platforms, all the major social media networks, and we got a new logo that we didn't even talk about. Got a new logo that should be coming out. I put it up on the podcast cover this week, will probably take me a few days or a little longer to get it put out on all social media but we'll eventually get it changed out so be interested to see what you think Terry? Pretty much design that when it's Just a white background with more pencil pencil looking lines, and it's kind of based off of the old Alfred Hitchcock getting his show he had a little drawing of a of a man. And so that's kind of what this looks like. profile. Yeah. Anyway, so yeah, give us some feedback on that if you'd like this one and see what you think we'd be glad to hear from you. All right. Until next time, take care of yourself and take care of your families. www.feedingfatty.com

Enregistré le 25 Février, avec Patrick Patrick.

Who's more likely to succeed: someone with all the resources and zero drive, or someone who has nothing more than some goals, high stakes and a refusal to quit? Despite what the Internet would have you believe, money and connections are not the golden keys to success… Patrick Bolanos is a serial entrepreneur and the founder of several companies including Trailer King Builders and Working for a Dream Baseball Academy, and he hosts the Working for a Dream Podcast, where he inspires his audience with his wisdom, his story and his insight on hard work and the will to succeed. On this episode of the Step It Up Entrepreneur podcast, Tomas and Patrick jam on Patrick's background and his start selling food trucks, the origins of Patrick's insane work ethic and love of all things automotive, and his takeaways from the recent mastermind the guys attended. Tune in for an interview that will crush your last excuse for not doing the work. What You'll Learn: What changed for Patrick and his perspective after he began selling and making money for himself rather than other people How the lowest points and moments of loss can translate into incredible opportunities for growth and progress Why Patrick's reading list looks the way it does, and how he uses books for motivation And much more! Favorite Quote: "I decided, 'You know what? This shit's over. I'm taking over my life.'... At that moment, what you do when you're in that moment is, you begin to become resourceful. Any resources I could tap into, I would try to."   Patrick Bolanos   Connect with Patrick Patrick's Instagram Trailer King Builders on Instagram Working for a Dream on Instagram Trailer King Builders Working for a Dream Podcast (leave a review and a rating!) How To Get Involved: From his start in the GPS tracking industry to founding the Step It Up Academy, Tomas Keenan is on a mission to break out of the concept of “average” and reach success that is anything but. And he wants you to join him. Check Tomas out on Facebook, LinkedIn, Instagram, and don’t forget to visit tomaskeenan.com and sign up to make sure you never miss an episode drop. Enjoyed the episode? Hop over to Apple Podcasts for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Tomas next.

Today I am so excited to introduce you to Patrick Fagan, author of the book Hooked: Why Cute Sells and Other Marketing Magic That We Just Can’t Resist. He is also the Chief Scientific Officer at Capuchin Behavioural Science. As you’ll hear on the show today, Patrick has done all sorts of interesting research over the years, including a study for eBay and some for social media. He has such a great knowledge of the mind and how it applies to marketing and behavior. You can definitely say we are cut from the same cloth so I truly enjoyed chatting with him and I know you’ll love this episode as well.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Show Notes: [00:41] Today I am so excited to introduce you to Patrick Fagan, author of the book Hooked: Why Cute Sells and Other Marketing Magic That We Just Can’t Resist. [03:16] Patrick shares how he developed his love for behavioral science and got into the field.  [04:55] Now Patrick is the Chief Scientific Officer at Capuchin Behavioural Science. They do behavioral science consulting and research.  [07:07] Patrick shares about the priming study he did for eBay. He looked at the effects of background noises on online shopping.  [07:54] He found that classical music makes people more likely to buy. He shares his findings on different types of music.  [10:32] Patrick shares about the papers he co-authored on Facebook psychology and facial expressions. His studies showed that Facebook can raise or lower your self-esteem depending on how you’re using it.  [11:56] Technology is not completely a force for good. It is harming our attention spans and our abilities to think and be conscientious.  [13:39] Patrick shares more about their study on facial expressions. On average, they found that people tend to lean back if they are bored.  [14:42] He gets excited to work on projects where he can understand people, why people behave a certain way, and how behavior can be influenced. He loves doing segmentations.  [17:42] Generally speaking when working with millions of people you have to segment them into groups.  [19:33] Heretics are important for society; they are generally quite influential.  [20:03] Melina shares some of Wendy Wood’s work with habits on running.  [22:35] Fitness seekers are influenced by commitment and consistency. Doing in the future what you have done in the past.  [24:10] Patrick shares about a study in Poland about traditionalism. He had a hunch there was a third group and this was completely validated with the data. [26:01] He shares how you can send different messages based on the group of people. This approach helps you to be able to speak your customers’ language better.  [28:20] You can be marketing exactly the same product and if you're talking to one audience you would use different imagery than if you were trying to appeal to another group.  [28:56] He wrote the book Hooked because he thought it would be good for the world. He also thought he saw a gap in the market for how to use psychology for messaging.  [29:33] His book shares how to make messages work by grabbing attention, how to engage people, and how to nudge behavior.  [29:53] There are three steps that a message needs to take. First, it needs to grab attention.  [31:46] The second part is that a message needs to engage people emotionally.  [33:17] If you present people with puzzles, riddles, or anything where they have to think about it they will be more likely to engage with it or remember.  [34:16] The third thing is how to nudge behavior. You have to motivate people.  [35:04] Passion or emotion is the steam in the engine which drives behavior. If you want people to act you have to fire them up and get that energy going to drive them to act. [38:10] Grab your copy of Patrick’s book Hooked (and all the other books mentioned on the show today) in the links below.. [40:17] Melina’s closing reflections. Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  Let’s connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube More from The Brainy Business: Master Your Mindset Mini-Course BE Thoughtful Revolution - use code BRAINY to save 10% Get Your FREE ebook Melina’s John Mayer Pandora Station! Listen to what she listens to while working. Get the Books Mentioned on this Episode: Hooked: Why Cute Sells and Other Marketing Magic that we Just Can’t Resist The Shallows: What the Internet is Doing to Our Brains Amusing Ourselves to Death Indistractable Good Habits, Bad Habits Marketing to Mindstates Connect with Patrick: Patrick on LinkedIn Capuchin Past Episodes and Other Important Links: Radio, Chatter and Football - The Sounds That Help Us Shop NUDGES & Choice Architecture Behavioural Science Club: Interview with Co-Founder Louise Ward Loss Aversion Interview with Will Leach Interview with Wendy Wood Interview with Nir Eyal Why Our Brains Love Nostalgia & Traditions Social Proof Peak-End Rule Check out (and preorder!) my upcoming book on Amazon, Bookshop, and Barnes & Noble. If you are outside the US, please complete this form to be first to know when the book is available near you AND to help show there is a presence in your country to speed along international agreements and get it to you faster!

This episode’s sketches were Written, Produced, and Performed by:Gina BuccolaSandy BykowskiJoseph FedorkoRamona KyweSylvia MannPaul MoultonPatrick J. ReillyAnd Tommy SpearsThis episode’s historians: Chelsea Denault and James McRae Original Music written and performed by Throop McClergAudio production of THE ELECTABLES podcast is by Joseph FedorkoSound effects procured at Freesound.orgTHE ELECTABLES concept was created by Patrick J. Reilly This episode’s sketches were Written, Produced, and Performed by: Gina BuccolaSandy BykowskiJoseph FedorkoRamona KyweSylvia MannPaul MoultonPatrick J. ReillyAnd Tommy Spears This episode’s historians: Chelsea Denault and James McRae Original Music written and performed by Throop McClergAudio production of THE ELECTABLES podcast is by Joseph FedorkoSound effects procured at Freesound.org.THE ELECTABLES concept was created by Patrick J. Reilly. CAST LISTBIG DEAL – Written by Joseph Fedorko            FDR - Patrick             HOOVER – PaulWHAT DEWEY DO? – Written by Thomas Spears             ANNOUNCER – Joe            REPORTERS – Gina, Sylvia, Tommy            DEWEY – Patrick            TRUMAN - PaulNOVEMBER SURPRISE – Written by Paul Moulton             CARTER – Patrick            ROSLYN – Gina            NANCY - Sylvia            TED – TommyLETTERS TO THE SUCCESSORS – Written by Sandy Bykowski            GINA – Gina            REAGAN AND CARTER – Patrick            HW – Paul            W – Tommy            TRUMP – JoePREPONDERANCES – Written by Joseph Fedorko            MS. SANDY – Sandy            SALLY – Ramona            PATRICK – Patrick            CLAY - TommyContributions to DB Comedy are graciously accepted by going to the DB COMEDY donation page at https://fundraising.fracturedatlas.org/db-comedy. Fractured Atlas is the nonprofit fiscal sponsor of DB COMEDY. Donations are tax-deductible to the fullest extent allowed by law.For more information on DB Comedy and THE ELECTABLES, visit DB Comedy’s web site, dbcomedychicago.com, go to DB Comedy’s episodes page at Simplecast.com, and follow us on Facebook (at DB Comedy) and Twitter (@dbcomedychicago).Thanks for listening! Thanks for downloading! 

Enregistré le 16 Décembre 2020, avec Patrick Patrick, Raphaël Ruiz et Thomas Transat.

Un petit Riviera Bunker tranquillou, présenté par Patrick Patrick ! Enregistré le 11 novembre 2020 Le site du crem : https://archives.crem-cnrs.fr/archives/fonds/

Crackpot Cinema: Ep #28 — PATRICK (1978) and PATRICK STILL LIVES (1980) Give thanks! Actor, writer, director, funnyman, and comatose horror hero namesake PAT HEALY returns as the first-ever Crackpot Cinema Co-Guest-Host for a jarringly wide-eyed evaluation of the Ozploitation classic PATRICK (1978) and its utterly bughouse insane Italian rip-off/faux-sequel, PATRICK STILL LIVES (1980). Patrick-Is-Ready-for-His-Handjob highlights include: • The international plague of PSYCHOKINESIS! • Frog snuff! • Fireplace poker gynecology! • The power of a properly aimed bottle-to-the-face to unleash PYSCHOKINESIS! • Richard Franklin’s orangutan erotica opus starring Elisabeth Shue! • The many faces that make up the face of PATRICK star Robert Thompson! We see Roger Daltry, Malcolm McDowell, Marjoe Gortner, Gerrit Graham, Mark Blankfield, Joaquin Phoenix, David Patrick Kelly (“Luther” from THE WARRIORS), and, of course, Marty Feldman. Who else ya got? • PSYCHOKINESIS!!!

Whether it’s running around a library in a t-rex costume during finals or teaching you about fitness, Patrick Lyons does it all. In addition to growing a sizable following on YouTube, Patrick spends his days working as an engineer for Microsoft, all while also building up his own successful fitness company, The Lyon Shred. In this episode, we chat about how to start and grow your YouTube channel, the importance of setting long-term goals, the power of consistency, and so much more. See below for the full list of lessons/topics covered in this episode with Patrick Lyons. Lessons- The benefits of tracking your habits - How to set long-term goals- The importance of managing your priorities - Why you should say “Yes” more - How to use exposure to gain opportunities- How to gain confidence in speaking - How to grow your YouTube Channel - More YouTube tips - How to keep momentum even when it’s hard- Adapting through COVID  Connect with PatrickPatrick’s InstagramPatrick’s YouTubeConnect with CJ Finley:CJ's Instagram  Thrive On Life InstagramThrive On Life Website (CJ's Instagram https://www.instagram.com/cj.finley Thrive On Life Instagram https://www.instagram.com/thriveonlife Thrive On Life Website https://www.thriveonlife.com ) “Don’t wait for someone else to take away an opportunity from you for you to reflect on your current situation.” -Patrick Lyons

This episode’s sketches were Written and Produced by:Gina BuccolaSandy BykowskiJoseph FedorkoRamona KyweSylvia MannPaul MoultonAnd Patrick J. Reilly This episode’s sketches were Performed by:Gina BuccolaSandy BykowskiDanielle DurbinJoseph FedorkoRamona KyweSylvia MannPaul MoultonPatrick J. ReillyAnd Tommy Spears  This episode’s historians: Chelsea Denault and Laura Ashley Pearce Original Music written and performed by Throop McClergAudio production of THE ELECTABLES podcast is by Joseph FedorkoTHE ELECTABLES concept was created by Patrick J. Reilly. Cast and Sketch List:COLD OPEN – Written by Paul Moulton            Doctor – Ramona            Sal – TommyTHE DIPLOMAT – Written by Paul Moulton            Quincy – Patrick            Catherine – SylviaOH, QUINCY! – Written by Joseph Fedorko            Quincy – Patrick            Louisa – Danielle            Abigail – GinaTHE CHOCOLATE MILK BARGAIN – Written by Joseph Fedorko            Miss Sandy – Sandy            Sally – Ramona            Patrick – Patrick            Clay – Louise            Principal – Sylvia Contributions to DB Comedy are graciously accepted by going to the DB COMEDY donation page at https://fundraising.fracturedatlas.org/db-comedy, who is the nonprofit fiscal sponsor of DB COMEDY. Donations are tax-deductible to the fullest extent allowed by law.For more information on DB Comedy and THE ELECTABLES, visit DB Comedy’s web site, dbcomedychicago.com, and follow us on Facebook (at DB Comedy) and Twitter (@dbcomedychicago).

Nous sommes heureux d'accueillir Céline Raguette et Patrick Senez! À propos de Céline: Passionnée par les hommes et leurs interactions, j'explore avec eux les méthodes porteuses de sens et créatrices de valeur ajoutée, les aidant ainsi à bâtir eux-mêmes les conditions de leur succès. La tête: - 15 ans d’expérience professionnelle en Gestion des Ressources Humaines, Développement Organisationnel et Administration, en France et au Québec. Intervention à un niveau opérationnel et tactique, dans des contextes organisationnels complexes et variés. - Coach Professionnelle en Développement Intégral certifiée. Accompagnement individuel personnalisé Expertise reconnue en : * Développement organisationnel : Rôle conseil, coaching individuel et d'équipes, facilitation et animation de groupes, formation * Dotation : Planification des besoins et gestion des activités de dotation. Réingénierie de processus. * Agilité organisationnelle et RH * Gestion/Coordination de projets RH et/ou organisationnels * Développement des affaires : Accompagnement à la réalisation du Business plan et mise en marché, aide à la réflexion sur les pratiques de gestion * Analyse d’affaires Le cœur: * Joueuse d’équipe, orientée client, dotée de fines habilités de communication * Excellente capacité d’écoute et d’analyse * Leadership d’influence reconnu pour créer des synergies efficaces au sein des équipes L'esprit: * Maîtrise en Administration des Affaires et Gestion des Ressources Humaines * Membre de l’ordre des Conseillers en Ressources Humaines Agrées du Québec (CRHA) * Plusieurs formations personnelles en Développement Organisationnel et Agilité * Formatrice instructrice ICAgile À propos de Patrick: Patrick croit que les êtres humains doivent être au centre des organisations. En augmentant la confiance et la transparence, les organisations peuvent accroître une culture engageante et inspirante. Il côtoie le développement logiciel depuis plus de 20 ans. D'abord concepteur logiciel, puis gestionnaire, c'est lorsqu'il découvre avec engouement l'agilité qu'il décide de devenir Scrum Master. Ce parcours lui permet de comprendre que l’épanouissement des individus dans leurs milieux de travail est clé dans la livraison de valeur pour les entreprises d’aujourd’hui. C’est en préconisant une approche pragmatique et concrète à l’agilité, tout en étant à l’écoute des gens et de leurs réalités, que Patrick se démarque. En prenant des postures de servant leader, d’agent de changement et de mentor, il met l’humain au cœur de ses accompagnements. Aussi, sa curiosité lui apporte une grande soif d’apprentissage. Il est généreux et enthousiaste quand vient le temps de partager ses connaissances et ses expériences avec les gens. Patrick est Coach Agile RH chez TranZparence et souhaite accompagner des équipes de Ressources Humaines dans la mise en place de l’agilité au sein de leur équipe et autour de celles-ci. C’est en travaillant sur l’environnement de travail que les gens pourront s’épanouir et grandir dans les organisations.

Patrick Ungashick is the CEO of NAVIX Consultants. He is a business exit strategist, speaker, and author, you don't have to be selling a business to apply these leadership hacks! You will learn: The different emotional connections of CEO of Corporate vs Owner Managed CEO's Why people become less strategic in their thinking as they start to plan exit? How questions reveal the direction and decisions Why having a stop doing list is a leadership enabler Follow us and explore our social media tribe from our Website: https://leadership-hacker.com Music: " Upbeat Party " by Scott Holmes courtesy of the Free Music Archive FMA Transcript: Thanks to Jermaine Pinto at JRP Transcribing for being our Partner. Contact Jermaine via LinkedIn or via his site JRP Transcribing Services Find out more from Patrick: Patrick on LinkedIn Navix Consultants Website FULL TRANSCRIPT BELOW ----more----   Steve Rush: Some call me Steve, dad, husband or friend. Others might call me boss, coach or mentor. Today you can call me The Leadership Hacker.   Thanks for listening in. I really appreciate it. My job as the leadership hacker is to hack into the minds, experiences, habits and learning of great leaders, C-Suite executives, authors and development experts so that I can assist you developing your understanding and awareness of leadership. I am Steve Rush and I am your host today. I am the author of Leadership Cake. I am a transformation consultant and leadership coach. I cannot wait to start sharing all things leadership with you.   Patrick Ungashick is a guest on today's show. He is an Entrepreneur, CEO, renowned exit strategist and author of Dance In The End Zone. Before we get a chance to speak with Patrick, it is The Leadership Hacker News.   The Leadership Hacker News   Steve Rush: In the news today, we explore with the positive thinking in leadership is overrated. Overestimating success is detrimental to the wellbeing compared to making decisions based on sound unbiased data according to new research. In a study of 1600 participants in the British Household Panel Survey, which is a national wellbeing gauge, launched almost three decades ago by scientists at the University of BATH have tracked people's life expectations, actual outcomes over the last 18 years. And according to their findings, overestimating success is detrimental to wellbeing compared of course, to setting realistic goals. In a team assessment, what positive thinking frames optimism, and is a self-fulfilling prophecy. Decisions based on accurate unbiased data will always lead to greatest satisfaction. The team pointed out that pessimist also fare badly compared to realists. However, numbers at the end of the spectrum are relatively sparse because around 80% of the UK population can be classes, unrealistic optimists. University of BATH, School of Management Associate Professor Dr. Chris Dawson said plans based on inaccurate beliefs, make for poor decisions and are bound to deliver worst outcomes than would rational, realistic beliefs leading to lower wellbeing for both optimists and pessimists, particularly prone to this, our decisions on employment, savings and any choice involved in risks and uncertainty. The study's co-author David De Mesa of the London School of Economics said findings of a particular resident for personal behaviours is a mix of current crisis too. Optimist will see themselves as less susceptible of the risk of COVID-19 than others and he said, therefore are less likely to take appropriate precautionary measures. Whereas pessimists on the other hand may be tempted to never leave the house or send their children to school again. And of course, neither strategy seems like a suitable recipe for wellbeing. Whereas realists take measures based on risk based assessments and scientific understanding of the disease.   The Institute of Leadership Management, head of research, policy and standards, Kate Cooper said. This is all about the pros and cons of a growth mind-set. Our guest on episode 12, Marc Effron of The Total Strategy Group. A couple of years ago, argued that advocating for a growth mind-set was only appropriate when speaking to children and even Carol Dweck who originated the term now recognizes that no one has ever got a hundred percent a growth mind-set the entire time. Surely, however, whatever you are thinking now, it is likely to be either a positive thought or somewhat of a negative thought. All of which is derived from our mindset. Guest on episode 23, Ryan Gottfredson said. It is about being more aware of one's mindset and that we are all on a continuum from negative to positive. His extensive research and studies show. Having more of a positive mind-set is more likely than not to unlock greater success in your life, your work and your leadership, and of course, that is also including your positive thinking. That has been The Leadership Hacker New. Please get in touch if you have any news, insights or stories.   Start of Podcast   Steve Rush: Today guest on the show is Patrick Ungashick. He is the CEO of NAVIX Consultants. He is a business exit strategist, speaker, and author of two books, Dance In The End Zone and Tale Of Two Owners, Patrick, welcome to The Leadership Hacker Podcast.   Patrick Ungashick: Thank you, Steve. It is my pleasure to be with you today.   Steve Rush: Really excited to get into the stories that you have about how people go about preparing for exiting their businesses. But before we do that and for the listeners tuning in today, perhaps you give us a little bit of your backstory as to how you ended up doing what you do?   Patrick Ungashick: Sure, it was a circuitous path. I am here in the States, of course, and I graduated with an undergraduate degree in political science, which qualified me for very few things to do and I got lucky. I joined a business at the time was led by my father but I did not work directly with him. I was apprentice to an investment banker who has since passed away. His name was Peter Collins, but he was a wonderful boss and wonderful mentor and I spent the first six or seven years of my career doing mid-market investment banking in New York City. And it was amazing experience because I was on a small team and Steve, as you know, when you're on a small team, you get to see and touch everything. And I saw an awful lot of very fine companies and an awful with owners who are typically very fine and certainly hardworking people. Struggle to ultimately exit successfully and that made a very big impression on me from the beginning of my career.   Steve Rush: It is a common problem, isn't it? With that mid-sized business where you have grown a successful business over a period of time. You have created wealth and capital in the business, but it is then what to do with it next. I guess, right?   Patrick Ungashick: That is right. For many owners of small to midsize companies, it is life's passion, it is a calling, it is something rightly, immensely proud of doing. And if they have success with that business success. Typically comes personal financial success. However, most of that financial success is tied up in the company and the emotional and psychological desire to make sure that the company survives and continues one day is incredibly important, just as important as the financial outcome. And all of that is wrapped up in how do I exit successfully one day. Yet most owners will exit only once and they only have one shot at success and it can be a very challenging, and uncertain and disorienting position to be in.   Steve Rush: And particularly if you have, been immersed in that business for many, many years, and it has been your life's work. There's lots of emotional attachments that come with that too, Isn't there?   Patrick Ungashick: Huge emotional attachments. If you have, two human children and you are a business owner. You typically thinking you have three kids and the third child, I mean, just look at the simple math. The third child gets more of your time over the course of your life than the first two do because you are working on it minimum five days a week and probably even more than that. It is a wonderful source of emotional sense of pleasure and achievement. Most business leaders define themselves and measure their accomplishments by what they achieve in their company and you have all of those emotions swirling and wrapped up. And as we get closer to exit, and as that event draws near in life, then you've got all those challenges and all that uncertainty yet all that desire to make sure that you go out the right way.   Steve Rush: And of course, if you are a CEO of a public limited company, you don't have that emotional attachment. You just have the attachment. That is the financial one, which comes with the share certificates, right?   Patrick Ungashick: That is right, A mean. Just look in the news media, you will see routinely CEOs and other C level leaders in publicly traded companies, talk about succession planning, which is an incredibly important responsibility. Succession planning I define as being the orderly transfer of leadership of an organization and that is the mandate of every business leader. Owners and leaders of privately held companies have to think about succession planning, the orderly transfer of leadership. In addition, they have to think about the orderly transfer of ownership as well, and so you've got a double responsibility there and sometimes they flow well together and sometimes they don't. So yes, absolutely. Publicly traded CEOs won't talk about exit planning. They will focus on that succession piece when the time draws near. The leaders and owners of privately held, Companies have to think about both realms.   Steve Rush: Right, now you have been helping organizations and businesses for over 20 years with their strategy to leave an exit and pass on that legacy.   Patrick Ungashick: Close to 30 at this point, yes.   Steve Rush: Oh, it is 30, Wow, okay. Excellent, as an exit strategy, when is the right time to start thinking about exit?   Patrick Ungashick: Day one but that rarely happens. Stephen Covey his well-regarded well-known book, 7 Habits Of Highly Effective People. Points out that you have to begin with the end in mind and those five, six words sum it up rather nicely. The reality is most entrepreneurs, especially if they are a founder, you are not thinking about your exit on day one. You are excited about launching. You are excited about growing, you are excited about the customer needs that you are going to innovate, and you are going to meet and you are going to dominate your market and so on. It is natural that that thought is not part of the fabric of analysis and the picture when you first launch your company. But the reality is, that the longer that this topic is delayed, the longer that the business leader waits to start to think about exit. What happens is for that business owner and leader who is rarely, or maybe never thinking about exit, you end up making all of those strategic decisions about how you are going to grow your company without the backdrop in mind, without knowing where that is going to take you. The ideal scenario is on day one at the practical realistic scenario in the real world is when you get to your final 10 years and maybe even absolutely your final 5 years, if you're not very conscious around your exit goals and what your intentions are, you run the risk of getting yourself in trouble. I mean, five years, as you know, Steve, five years flies by. Five years is sixty months and so when you are at that point, absolutely. If you're not already consciously planning and strategizing and laying out the tactics for how you're going to exit, it'll come back to limit your success.   Steve Rush: Yeah, I agree and if you bring it into real terms, you've got 60 board meetings technically, or that kind of philosophy of thinking will start to help focus the mind on the right things, the right behaviours and the right strategy, I guess.   Patrick Ungashick: Absolutely, you've got 60 board meetings. If your exit strategy is to sell, which is not the only exit strategy, but the most common one. A typical midmarket company takes about 9 to 12 months to sell and that is starting from the point where you are shaking hands with your banking team. So now, you are actually down to 48 months of prep time, and your buyers typically going to want to see 5 years of financial history, so the month of revenue and profits that you are booking right now is actually going to be viewed by your potential buyer, 5 years from now, so you are right, 5 years out. I mean, it literally is the final stretch of the race.   Steve Rush: And of course your buyers or your partners. However you decide to exit are looking for much more than 5 years of strategic thinking and planning too, because they are buying something aren't they, that they want to inherit, grow and develop, so they get a return on their investment? And I wonder, Patrick, you're having that lens. Do you often notice people in that space become less strategic in their thinking as they start to leave or exit or more?   Patrick Ungashick: No, you are under, that is a great question Steve. You are under pressure to do things that you would not normally consider doing, or you would look through a different lens if exit wasn't on the immediate horizon. I will give you for an example. The classic scenario is perhaps I've got a sales team of a half, a dozen people, but I don't have a dedicated sales leader, chief sales officer, vice president sales. Should I go hire that person? If I am in the last few years before I am planning an exit. That person might have an annual salary wages cost of a few hundred thousand dollars or more, well, how much sales do I need to grow in order to justify that expense? Because on the surface, the immediate impact of that type of investment in expanding my senior team is a reduction in our profits. Is a reduction in our earnings, which is a reduction in company value, I need time depending upon my sales cycle, and my market and what my company does. I need time for the sales to recover and grow higher in order to justify that expense. If my time horizon for owning and leading my company is 10 years, 20 years or more, I might not even think about that decision. It might be a no brainer because I am pursuing the growth of my company but if I am anticipating selling the company, maybe sometime in the next two, three years, that decision becomes that much harder. And it's much more difficult to be strategic because I have the tactical to use your very appropriate word. I have the tactical pressure on the near term on maximizing earnings, so you are right. It pulls the leadership, the owner and the company in different directions as you are getting very close to that. What I like to call that one-yard line.   Steve Rush: Yeah, is a really fascinating approach. Isn't it? Because I wonder if that deadline of exit was not there. You would make different bets. You would make different decisions because you are still in that growth phase and I suspect as an exit strategic, do you find yourself having lots of conversations with exiting executives who are going through that push and pull kind of thinking?   Patrick Ungashick: Yes, another classic example is many companies small to mid-market size companies struggle with the issue of customer concentration. I have one, or maybe just a very small number of customers, or clients or accounts that account for 20, 30, 50% or more of our revenue. I mean, that is a very common scenario where businesses get launched. They get launched on the back of one key customer relationship and in the beginning years, you are excited by those opportunities and the customer becomes such a large portion of your revenue and your profits, because you're doing great work for that customer. Delivering superior products and services and therefore that customer is throwing more and more opportunities, your way. That is exciting, that's rewarding. Again, that is how many companies are birthed and grow to such great success. If you're in the homeward stretch, that's all danger because a buyer is going to come along and in most situations see great risk associated with such a significant amount of the revenue and or profits being tied to one, or maybe a very small number of customer relations. So just like, you said, if I am contemplating my exit and I am working to maximize the value of my company to my buyer or a successor. I now have an incentive as healthy of a manner as possible dilute the size and the impact of that one key account, that one key customer and try and grow the rest of the business even faster, which is a challenge in most situations in of itself.   Steve Rush: I wonder how many executives even have public companies have that mindset that you have just described about how they can drive value and if I guess if there was a direct correlation between a privately owned company and a publicly owned company. They are very similar thinking in activities that go on, but the mind-set shifts somewhat, doesn't it?   Patrick Ungashick: It does and there is that. You use the word, I believe a few minutes ago, tension and the tension applies here. I mean, growing a business and creating value often move arm and arm together, but not always. Clearly, a company that is a $500 million dollar company is in most situations without question, more valuable than a $50 million dollar company. So growth and size creates a value impact unto itself. However, growth and value are separate in a number of other characteristics. I just mentioned customer concentration. If that growth is largely achieved through a concentrated customer base, the growth might be inevitable, clearer, it is measurable, but that value increase might not be there and certainly not in proportion because of the risk that you are creating. Another challenge that is common, more common in privately held companies, but not uniquely so. Is the issue of we call owner dependency, Steve.   Steve Rush: Yep.   Patrick Ungashick: And what that is all about is. How much can this company not just survive, but actually thrive without the current owner playing a day to day role in operations, customer relations, vendor relations, and so on. A lot of small to mid-market size companies, very profitable, very successful companies will struggle if the owner or current owners are removed from the picture. So again, the growth might be there. You might be able to see the growth measured year by year, but that value is maybe not going to be there as soon as that owner who is such a key employee is removed from the picture.   Steve Rush: Right.   Patrick Ungashick: Now, that is a much more common scenario in private companies, but it is not unique to private companies. I mean, we have a wonderful business story going on right now with Tesla and Elon Musk, who is such an influential and impactful individual but at this point, where we are in the development of Tesla. Would you buy Tesla stock if Elon Musk was not in the picture tomorrow?   Steve Rush: Right.   Patrick Ungashick: A lot of investors probably would not because that publicly traded company is heavily dependent on its owner. I should say its Chief Executive at, this point in time.   Steve Rush: Can have a massive impact on the valuation of the company as well, can't it?   Patrick Ungashick: Massive, yes. I mean, you look at any industry and when you do a little bit of research, it is common. It is the norm that you will see, there's typically a range of multiples and multiples of earnings, but sometimes a multiple revenue, but there's a range of multiples that most often apply as guideposts in that industry. It could be six to nine times earnings, or five to ten or whatever the numbers are. Well, who determines who gets the six and who gets the nine? Or who determines who gets the low end or who gets the high end of those guideposts that may apply in industry. And the answer is typically not size driven because that's already factored into the guideposts. The answers is typically these other elements that drive value. One could argue independent of growth. We have listed two or three of them already, customer concentration, owner dependency. How compelling is that brand compared to its peer group? There is a number of elements. That you could point to and say, they may not directly drive growth, but they absolutely drive value, especially in sale.   Steve Rush: Sure, given your experience, Patrick, what are the key components that make for a successful exit?   Patrick Ungashick: I think it starts with the owner or owners if it is an ownership team. Having clarity around their goals, most owners have some aspirations. They can very quickly list. I want to reach a certain amount of financial reward. I want the company to survive without me. I want the culture to be preserved and the employees to be treated fairly. Those are rather universally held aspirations, but you need to probably be more specific in your goals and your outcomes in order to be able to implement the strategies or tactics they're going to achieve your variation in your interpretation of those aspirations. That is part of it. Then the other part of it is getting the company ready. Getting a company ready for exit, especially if it is going to be sale to an outside third party buyer. Is a very different process. Than just running and leading a well-managed company.   We talked about some of the issues already that drive value sometimes independently of growth. There is getting a company ready for buyers. There is the level of financial preparation that is involved in preparing the company's books and records and financial reports for buyers. That's a level of discipline and diligence that many privately held companies don't have, especially if their buyer buyers potentially going to be a publicly traded company, which is going to have a much more rigorous approach to financial underwriting, that deal. So it goes back to, we talked about when, you know, if you're down to five years, Steve you can see that there's a lot of work to do condensed in that five years on top of just keeping the company going and keeping the company growing and growing profitably,   Steve Rush: Now we both share the backgrounds of coming from investment banking and I was always taught on day one of fund manager school, never time the market, there is never a right time to invest. If everything stacks up, go. How does that square off though? When you are exiting, is there a right time to sell or exit?   Patrick Ungashick: Yes, I think there is. What they taught us in school is correct, but we have to talk about what market are we timing. If I am thinking about the publicly traded markets and opportunities as an investor, I would tend to agree with that statement. You don't time the market. You just go, when you are talking about a privately held company and anticipating when is the right time to exit, it is a Venn diagram, we've got three circles and we want to ideally target what happens in the middle of the overlap. On one of those circles, am I ready individually? Personally? The second of those circles is, is my company ready? Which we have talked about some of the issues there, and then the third circle is, is the market ready? And timing the market when you're anticipating exiting from a privately held company is hugely important.   I mean, Steve, as we all know, here we are, and we are dealing with a worldwide global pandemic that has unevenly impacted different countries and different communities in different ways.   Steve Rush: Definitely.   Patrick Ungashick: Here in the States, economically for most companies, most mid-market companies, this would be a disastrous time to try and exit at this point in time because of the noise, the distraction, the very difficult economic environment that's here in the States right now. Then you can't make that blanket statement across all industries and all situations, but I certainly can generalize and say for most companies, that would be true.   Steve Rush: Sure.   Patrick Ungashick: And you look at, you look at the global pattern of recessions and the periods of economic growth. They tend to fall in 6 to 10 year cycles. And when you look at valuations and this is true for North America, this is true for Europe. This is true for Australia. I know when you tend to look at market cycles, what we typically see is multiples will rise and fall by anywhere from 25 to 40% Steve. Depending upon whose data you're looking at, based upon the economic cycle, meaning when I'm in a recessionary environment, most industries, most of the time see multiples that are 25 to 40% lower than what they are likely to be four or five years later when we've moved past that recessionary cycle and we're moving into a sustained growth situation. Now, if you try and time it down to the day, down to the quarter, you're going to drive yourself crazy and it will be self-defeating, but broad macro-economic trends, a good banker can be paying attention into those trends and can see that multiples are strong and buyers are frothy to use the term we all learned. And in normal times in healthy economic times say, okay, this is a better time to sell.   Very quickly, here is the problem though Steve, is that in those higher growth, good economic times, what is the company doing? It is probably making money. It's got a great pipeline. The team has got high morale. We are hiring people. Customers are happy. You are making a lot of money. It is profitable. That is fun. That is exciting. That is why business owners signed up to be a business owner.   Steve Rush: Right.   Patrick Ungashick: That is the time that most owners don't want out, that's the time when they're having too much fun. It is when you know, I have a lot of phone calls on a typical month where I would hear, especially pre COVID-19, I'll hear business owners go, you know, making a lot of money. I am having a lot of fun. Like I said, the pipeline looks great. Why would I want to exit now? And my response often is, well, do you want to wait until the pipeline is thin? And the margins are down and you're breaking even, and morale is tight, and you know, the team is really tense, is that when you're going to want to exit? And you can hear the light bulb go off and go, yeah, that's probably not the right way to time the market, is it? No, it is not.   Steve Rush: It feels counterintuitive to leave something that is successful, and fun and energetic, but absolutely from a valuation perspective, it is probably the right time   Patrick Ungashick: So much, yeah. The emotionally the time that you will least want to exit is probably the time that you should. And the time that you probably are most emotionally interested in exiting is probably the time you should not.   Steve Rush: Do you often experience Patrick in the work that you do now, those leaders of these organizations that have built their life's work or most over a period of time, do you ever find that they also don't sell because there is this fear of what happens next? What happens after the life and the work that they have created for themselves?   Patrick Ungashick: Yeah, it's an issue that does not get the level of attention that it should. We call that issue life after exit. What am I going to do with my time and my talent and my skills and my capacities after I exit from my company? And in my experience, Steve, very few entrepreneurs seek to do nothing after they exit from their primary company. There is nothing wrong with a life of pure recreation. I am certainly not opposed to that in any way, but that is just not, what a lot of people wish to do. A lot of people see themselves doing something else and when you exit from your company and you don't have something else to occupy your time and your talent in a way that's engaging and rewarding. All kinds of negative things happen, and I have seen it. You begin to doubt. Why did I exit the first place? Did I make a huge mistake? And it's a mistake you can't undo. The risk there is either not having something else meaningful and engaging to do, or having something that you think is going to be meaningful and engaging to do, but you start doing it for a little while and you realize as a client once told me years ago, what was fun as a hobby stinks as a job.   Steve Rush: Oh, I like that.   Patrick Ungashick: And so sometimes, the mistake that gets made is I think I know what I want to do in life after exit. I do it for a little while and I realize it is not my next life calling and I end up still being stuck again. And it really doesn't matter how much money you have in the bank. If you wake up every day without something rewarding, and interesting and engaging to do. That is probably not going to be chopped up as a happy exit.   Steve Rush: Sure, purpose does not really cost a thing, does it? Having a real sense of purpose is void of money and void of other things.   Patrick Ungashick: Yes, absolutely.   Steve Rush: You created a couple of books. The first was Dance In The End Zone and it's real a playbook to help business owners with their active. What was the inspiration for you putting pen to paper?   Patrick Ungashick: True story is the inspiration was my coach and mentor at the time being frustrated with me. I remember very distinctly in our having a bite to eat. I thought I was talking with my coach to get coaching advice and I turns out, I think with a little bit of hindsight, I was probably whining in that moment, but I was telling him that, you know, at the time there's, and this is probably still true today. There is thousands of books out there on how to lead or grow a business. But at that time, there was only maybe a couple dozen about how to exit from a company and I wouldn't want to admit this in a social setting, but I had bought all of those books, courtesy of Amazon and read most of them, and I walked away disappointed.   My mentor looked at me over lunch and he said, well, why don't you go write your own damn books? And I walked away chagrined and I walked away not like being challenged. And I didn't tell anybody the rest of it, the true story Steve is I didn't tell anybody what I was going to do. I started to poll together. I had written a few articles for some publications, and I started to splice together and I got to about 30,000 words or so, and realize that I had to finish. It changed the direction of my company. It changed the direction of me as a speaker, because when you write a book and I encourage anybody who has not done it to think about the project, whether you are a writer or not. Simply because what it forces you to do is, it forces you to organize and synthesize and arrange your thoughts in a way that I think is much more clear, much more directive.   The book became an in many ways, a resource for my team to grow. It became the book we all work from, the playbook; if you will that, we all work from, so writing that first book, Dance In The End Zone. It is still very important to us from our marketing standpoint and I am pleased whenever I meet a business owner, who has read it and says it has been helpful. But I would do it all over. I would write a first book all over again, just from the internal benefits, if you will.   Steve Rush: And those thoughts that you write down can then turn into tools that you use every day, right?   Patrick Ungashick: Absolutely, yeah. Our marketing team still extracts articles through the book and white papers and slices and dices it, and we are actually working on an updated edition that will come out later this year, right now, as we speak. So it's an invaluable exercise for anyone who has even, you know, part of your job description is thinking and thought leadership, even if it never gets published. I think it is an incredible exercise.   Steve Rush: Of course yours did and so too did The Tale Of Two Owners, and I suspect is that to help people that cone an organization or cone a business, worked through some of their conflicts, goals and outcomes?   Patrick Ungashick: It is. We did some market research as part of my first book, A Dance In The End Zone and the market research had a few nuggets in there. Were incredibly surprising to us and this is a survey of North American privately held companies. The biggest learnings that came out of that research was, about 70% of privately held companies in North are owned by more than one individual. I have never seen any data for Europe, but I suspect it is probably similar.   Steve Rush: Right.   Patrick Ungashick: We went back, and looked at our client base hundreds of businesses over the years and found that it matched up perfectly. And I still wouldn't have a chance to survey if I'm speaking to a room of 300 business owners, pre COVID-19, I'll say, raise your hand if you have a business partner and typically about 7 out of 10 hands go up in the air.   And that's incredibly important because when you share ownership in a company with one or more other individuals, or maybe an organization like an investment company. Now all these things that you have to think about and address and plan for, and act on to be ready to exit. Now you are sharing that journey with somebody else and they may or may not have the same goals. Very often they don't, just because two different people, two or more different people. And so, yes, I ended up writing A Tale Of Two Owners. Exactly, as you said. As far as I know Steve. It is the only book in existence. That is specifically a resource for how business partners, should approach these issues as a team. As a partnership and how do they explore these issues together and how do they answer them in a way that is collaborative and maintains that alignment, which is probably so fundamental to their business success in the first place.   Steve Rush: Definitely so, in my experience, prior to do what I am doing now. Helping business owners that have different perspectives, different families, different outcomes, whilst they share the same goals and ambitions for the organization, they come from a different place, a different reason, and therefore the same reasons that they grow the business and want to achieve things, will definitely then play out when they come into exit, wont it?   Patrick Ungashick: Absolutely, we are working with a client right now. That's a large company based here in the United States, three owners. I will keep the example very quick and simple. Let's just say they all own a third, a third, a third and they're in the advanced stages of the investment banking process. They are likely to sell for a very successful number. They all have aspirations. They all have multiple things they want to see happen to this company that they have successfully created together. One of the owners, however, the primary drive is. What is going to be the price? How much are we going to sell for? What is the value we are going to walk away? Not that he does not care about other things, but that is the top of his mind.   Another the second, so let's just say the second or the third owners is about how are my people going to be treated? I mean, we've got hundreds of employees here. We want to make sure that they are treated fairly. It is not that he does not care about price, but the top of his mind and his priorities is what is going to be the impact of the team, and then the third owner just happens to be the youngest of the three and that individual wants to stay involved with the organization going forward. And he cares about money and he cares about the team, but he probably top of his mind is, what's this going to be an impact in him personally in his life, because he's probably got another 20, 30 working in front of him? So here, you've got three partners who share an immense bond with one another. They are very strongly rooted in their financials. They have a wonderful relationship. They built a very successful company, yet every turn and every development in the sale process, we are looking at each issue through three different lenses and they already know that it is beginning to tug and pull on them and go in different directions. And that's not a loss of personal respect, or it's not an erosion of their relationship with one another. Its three different shareholders, three different owners who are trying to row the boat in slightly different direction.   Steve Rush: Yeah, It is fascinating stuff, Isn't? Really fascinating stuff and thank you for sharing some of your insights as to what you do. This part of the show Patrick is where I turn the leadership lens on you, so you are a successful entrepreneur and CEO of your own businesses too. I want to hack into your leadership mind now and find out. What your top three leadership hacks would be?   Patrick Ungashick: I had fun with this. This is a great exercise, and I have enjoyed listening to others that you have worked with, share their leadership hacks. Mine came to me surprisingly quickly. Maybe that is a sign of a simple approach on my part, so my first one is. If you don't know what to do or say, ask a question. There has been great minds out there who have written entire books and Ted talks about the power of asking questions. My specific hack is if you are stuck, if you literally just don't know what to do in a particular moment, just keep asking questions. Usually that helps reveal the direction to go or the decision that needs to be made, so it is a trigger response. It is a default position I like to take.   My second is I didn't invent this question by any means but it's one that I find myself using often at both from my companies and also with the clients we work with. Is if I had no fear, what would I do? Or I'd like to substitute we in there. If we had no fear as a team, as an organization, what would we do? I think too many individuals and too many teams don't stop and let that question settle and really wrestle with it and explore. It changes thinking and expands thinking. It changes paradigms, so that is my second one.   And then my third, I know the source of the third. It comes from Jim Collins book, Good To Great, and my third leadership hack is a stop doing list. Most companies, leaders, leadership teams get pretty heavily bogged down with identifying those things that they need to do more of or add onto their plate or expand. And I think very few organizations or teams spend any time specifically and intentionally discussing what they need to stop doing, which is hugely important because if you can stop doing things, you create bed with, you create capacity, you increase focus with all the wonderful insights that Jim Collins shares in his book. It is one that I find myself utilizing on a pretty regular basis is just to stop and ask myself or ask my team or ask the client, Hey, what's on the stop doing list at this point in time.   Steve Rush: That is great hack Patrick, and actually, I think the reasons why people don't have much of a stop list. Is that fear of what will people think? What will people feel? It means I have invested all this time and energy doing something that might not be giving me the value, so they are super hacks. Thank you for sharing.   Patrick Ungashick: Sure.   Steve Rush: So the next part we are going to tap into is what we affectionately call Hack to Attack, so this is where something in your world in the past has not worked out in the way that you intended it to. And as a result of that, though, you've used that experience as something that's now positive in your life. So what would be your hand to attack?   Patrick Ungashick: Well, I mean, I've got a long list. If this is a list of leadership mistakes. I mean, how long has your podcast Steve? It was a variation on the first of the three hacks that you asked me to share, which is, if you don't know what to do, ask a question. When I first took over, I've got several companies and when I first took over as CEO of my first company I had a lot to learn on the job, and I was relying heavily on ask good question. And there was a moment where we were going through this, there was a recession going on. We were going through a difficult economic time and my controller came in to see me about a very difficult financial question. And as we were wrestling with it, she was getting more and more frustrated and exasperated and she turned to me in the middle of this meeting and she said, and she said something like Patrick, don't ask me another question for Pete's sake, I just need to know the answer. Tell me what to do and I think that the Hack to Attack is. There are moments to be listening, absolutely and there are moments to be asking questions of yourself and of your team.   There also are moments where got to step up and make the decision and even be directive. Teams need confident leadership. Even if you are not as confident as you would like to be, they still need a direction. They still need the decision then sometime, so there is a balance act there. Sure, we need to ask questions on a regular basis as a matter of habit and a response to situations, but there is also moments where I learned in that moment that there are times to just make a decision. Tell your team what you are going to do and get everyone alignment around it going forward and it is an art, right? It is not a science. But that's, my hack attack is sometimes I may be default too much to asking questions when there are moments where you've got to say, this is what the answer is, let's go forward.   Steve Rush: Yes, so right. Even this week, I was having a coaching conversation with one of my clients who was a very senior executive director of a fortune 500 company and yet the situation still came down to, I need to be collaborative. I need to be engaging. Yes, you do but sometimes you also just need to say, I think we should do these things.   Patrick Ungashick: Yes, yeah, and how do you read the situation? How do you read the moment? How do you the faces of the team? In order to know when you are at one of those situations, and it is a balancing act. I have made a mistake at that moment and we were all going to continue to make mistakes, but you have got to be intentional about feeling your way through it.   Steve Rush: Definitely so, and then the last thing we would like to do with you, Patrick, is do a bit of time travel. And this part of the show, we're going to ask you to jump into time machine, go back and bump into Patrick at 21 and you have a chance to give him some advice. What would it be?   Patrick Ungashick: Obey your instincts. The phrase that I think most of us fall back on is trust your instincts. Obey is a certain amount of.   Steve Rush: It is like that.   Patrick Ungashick: A certain amount more rigid disciplined response and this also an actionable. You are supposed to take action and as I mentioned, you asked me at the beginning, how I got started and I have got lucky. I must freely admit in the beginning of my career. I had aspirations around doing different things, but I did not act on those instincts. I did not obey my instincts and it is not just about, it would be fun to go back and have that conversation with ourselves to 21, wouldn't it? But I think it also applies. I know it applies for me too today. If I find myself struggling with a decision and struggling with a course of action as a business leader, very often, if I remember in the moment to stop and ask, am I obeying my instincts? If I am struggling, I probably am not. I am probably guilty of forgetting that one, so especially in the beginning of a career, back at age 21. When there is so much flexibility and so much good uncertainty, about where you can go with your time and your talents and your career, just obey your instincts and go chase whatever you want to chase at that point in time, the rest of life will figure itself out.   Steve Rush: Love that, super stuff. Thanks Patrick.   Patrick Ungashick: Thank you Steve.   Steve Rush: As folk have been listening to this, I suspect they will be wanting to know how they can get hold of a bit more information and insight about you, your firms, and what is you're doing at the moment. Where's the best place we can direct our listeners to, to find out a bit more about you.   Patrick Ungashick: Thank you so much, so our company that does the exit planning work is called NAVIX, N-A-V-I-X, as in navigate towards your exit and our website is navixconsultants with an S on the end. navixconsultants.com, you can find information about my two books there. We have dozens, hundreds, actually of videos and articles and a couple of dozen white papers and eBooks, all of which to help business owners and leaders understand these issues and get educated on the importance and how to prepare for exit. I think Steve, probably the best place to start; because there is just a lot of content on the website is an eBook that we created a couple of years ago. That is probably our most popular you book. It is called Your Last Five Years, and it lays out what do business owners need to be thinking about and doing and tackling during that final 60 months, it's free. People just need to log into the site and download the eBook, Your Last Five Year.   Steve Rush: And our listeners will also find links to all of those sits and all of the resources that we've just spoken about in our show notes as well.   Patrick Ungashick: Wonderful.   Steve Rush: So Patrick, whether I think our listeners are either in the space of growing, developing, or considering exit for their business, they will get loads out of listening to the show. So from my perspective, I just wanted to say, thanks ever so much for sharing your insights, your knowledge and your leadership hacks with us on The Leadership Hacker Podcast.   Patrick Ungashick: Thank you, Steve a delight to be with you across the pond today. And I've, enjoyed becoming a subscriber to your podcast as well. Some wonderful material you are putting out. It is my honour and pleasure to be with you today.   Steve Rush: Thank you, Patrick, really appreciate that.   Closing   Steve Rush: I genuinely want to say heartfelt thanks for taking time out of your day to listen in too. We do this in the service of helping others, and spreading the word of leadership. Without you listening in, there would be no show. So please subscribe now if you have not done so already. Share this podcast with your communities, network, and help us develop a community and a tribe of leadership hackers.   Finally, if you would like me to work with your senior team, your leadership community, keynote an event, or you would like to sponsor an episode. Please connect with us, by our social media. And you can do that by following and liking our pages on Twitter and Facebook our handler their @leadershiphacker. Instagram you can find us there @the_leadership_hacker and at YouTube, we are just Leadership Hacker, so that is me signing off. I am Steve Rush and I have been the leadership hacker!