Podcast appearances and mentions of Aaron Rodgers

On this episode of the GMFB BEST OF SHOW, it features guests throughout the week which includes Kyle Brandt vs. Seth Rollins in WWE/NFL Trivia, Saints LB Demario Davis, Aaron Schatz on his Super Bowl predictions, Justin Pugh and Jaguars kicker Cam Little on his 70 yard field goal.See omnystudio.com/listener for privacy information.

Good morning it's time to Get Up with a critical weekend for Caleb. Does Chicago need him to Bear down and start delivering right now??? Plus, he's the solution to Pittsburgh's problems!!!... Or IS he? Are the Steelers making the same mistake the Jets made with Aaron Rodgers? and the Micah mess in Dallas. Have we gotten to the point where the Cowboys should seriously consider a TRADE??? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Gregg Rosenthal and Daniel Jeremiah give you their five biggest impact additions and rookies for the AFC North. Find out why Gregg and DJ think players like Malaki Starks, Jaire Alexander, Shedeur Sanders, Aaron Rodgers, Jalen Ramsey and more will have a major impact for their teams next season. See omnystudio.com/listener for privacy information.

Hour One of the Good Morning Football Podcast begins with hosts Jamie Erdahl, Kyle Brandt, and Manti Te’o discussing Matthew Stafford’s timeline and Justin Herbert’s playing time in NFL preseason. MAD MINUTE - previewing NFL preseason action. Justin Pugh joins the show and talks about his retirement, Giants QB competition, and podcasting. See omnystudio.com/listener for privacy information.

Hour Two of the Good Morning Football Podcast begins with hosts Jamie Erdahl, Kyle Brandt, and Manti Te’o playing a game of NO CAP - which QB will steal the show in week-2 of the NFL preseason? Which team will shock the world in 2025? Browns S Grant Delpit joins the show and sharers his perspective of Shedeur Sanders, the Browns defense, and facing Joe Burrow/Lamar Jackson. THIS WAS A DUDE - Bryce Paup.See omnystudio.com/listener for privacy information.

ESPN NFL Reporter Dan Graziano on Travis Kelce's future, similarities between the Joe Torre Yankees and the Patrick Mahomes Chiefs, and why he is not high on Aaron Rodgers elevating the Steelers.

We had a great time earlier this week when we visited Steelers Training Camp, so we give another listen to our sit down with Aaron Rodgers.

Only one week until the start of the College Football season. Week 0 is almost here and we even have a meaningful Big-12 game between Iowa State and Kansas State. We knock out the NFC West schedules and find out we truly hate the Cardinals this season. Rams or Niners for the win. Don't look now but Shohei is in some hot soup again after he and his agent have been accused of sabotaging a $240M real estate project in Hawai'i. Who is this guy? Thought he was a good dude. Are girl cheerleaders in jeopardy of losing their jobs to boy cheerleaders? Is Luka anorexic?? Does Aaron Rodgers need a bigger helmet??? And what's your favorite place to throw dildos???? Download and subscribe, rate and review. Tune in Fridays at 2 PM Mountain Time, only on 89.1 KHOL

There is pressure on quarterbacks that they need to be willing to put themselves in their own ecosystem where it revolves around them. Seth thinks Aaron Rodgers can still play. Seth studied the Patriots sign-stealing scandal and discusses their punishment.

Jarrett Bailey is joined by Lindsay Rhodes of Sumer Sports to play a game of would you rather. Justin Fields or Russell Wilson to have a better year? Will Caleb Williams or J.J. McCarthy win more games? Aaron Rodgers good or bad with the Steelers? Plus, are running backs worthy of being paid?

Steelers correspondent Mark Kaboly from The Pat McAfee Show joined the show. Mark says that everybody has asked for a raise before, so it is hard to blame Cam Heyward. Mark says that after this contract, the Steelers shouldn't want to sign Cam Heyward for more than a year. Mark didn't like the interview with Jake “the snake” Roberts. Mark says Heyward is more important to the Steelers than Boswell is. More w/ Mark – Mark says that Calvin Austin's injury is somewhat worrisome. Mark thinks that the Steelers will add another receiver before the beginning of the season, but doesn't think it will be Odell. Mark says that Roman Wilson stood out during training camp. He says that if all receivers were healthy, Austin would be the 2. Mark also says that Darnell Washington will never be the Steelers' best tight end. More w/ Mark – Mark says that the joint practice with the Bucs was hard to cover because there was so much going on at once. Mark praises Kaleb Johnson and says not to worry about him. Mark says he'd take Aaron Rodgers over Mason Rudolph. He also says that DK Metcalf is the Steelers' best receiver since Antonio Brown.

Joe Rutter of TribLive joined me on 105.9 the X to discuss the Steelers-Bucs Game Saturday night, the organized scrimmage, Cam Heward's contract, Aaron Rodgers, Chris Boswell and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ben Maller talks about Jerry Jones commenting about the Cowboys being a soap opera 365 days a year, the team pushing the pause button on negotiations with Micah Parsons, a picture of Nico Harrison & Aaron Rodgers, Maller to the Third Degree, and more!See omnystudio.com/listener for privacy information.

This episode made free by Flooring Direct!Get Back To School and get new floors and countertops ONLY with Flooring Direct! 36 months ZERO INTEREST financing and NOTHING DOWN! Their pros come to YOU and they will meet or beat ANY competitor's offer! Schedule your at home appointment today at flooringdirectdfw.com/dz or call 972-449-9456 and mention The Dumb Zone!Cowboys defensive end, Sam Williams, joins us in the tent live from Cowboys Training Camp! Plus, Jake's trip to the Hollywood Bowl to see Jurassic Park and our night in Malibu (00:00) - Open: Our night in Malibu (18:33) - Sch-audio: Asking and answering his own questions (41:45) - Today in Twitter: Nico Harrison and Aaron Rodgers (52:58) - Jake sees Jurrasic Park at the Hollywood Bowl (01:08:28) - Today in Twitter: Seattle shooting over stolen valor (01:18:22) - Sam Williams: Refocused after injury (01:36:30) - News: Botox face delivery (01:56:11) - VM birthdays/Today in History ★ Support this podcast on Patreon ★

Bill and Mike Sando of The Athletic react to the findings in Mike's annual QB tiers column: what changed to get Lamar Jackson into tier 1, why Jalen Hurts is so difficult to rank, the range of outcomes for Aaron Rodgers this season, and the single most fascinating vote of the entire process. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hour One of the Good Morning Football Podcast begins with hosts Jamie Erdahl, Kyle Brandt, Manti Te’o and Seth Rollins weighing in on Shedeur Sanders' injury and Caleb Williams’ preseason debut. Then Seth tries to beat Kyle in NFL/WWE Trivia. Jamie reacts to Taylor Swift’s first podcast appearance. See omnystudio.com/listener for privacy information.

Hour Two of the Good Morning Football Podcast begins with hosts Jamie Erdahl, Kyle Brandt, Manti Te’o and Seth Rollins answering Throwdown Thursday questions - Is Micah Parsons or Terry McLaurin more critical to teams success? Will Rams or Chargers have more wins this season? GOING FOR 2 - what’s your reaction to Miami Dolphins struggling in joint practices? Abdul Carter won’t get a haircut until he gets a sack? See omnystudio.com/listener for privacy information.

On this special episode of The Sick Podcast, Cody Alexander joins Jordan York to discuss the intriguing fit between Aaron Rodgers and Arthur Smith, how opposing defences could disrupt Rodgers, what do Jalen Ramsey and Darius Slay have left in the tank, Cam Heyward's contract dispute, which teams stand in the Steelers' way of making the playoffs and much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Joe and Brian dive into the biggest storylines ahead of the Steelers' second preseason matchup against the Tampa Bay Buccaneers. Will fans finally see the debut of high-profile acquisitions like Aaron Rodgers, D.K. Metcalf, and Jalen Ramsey? (Note: We recorded ahead of Mike Tomlin's press conference, so a small section of this […] Which starters suit up and who else to watch Saturday night appeared first on Steel City Underground.

Carl and Mike come back with more thoughts on their discussion on the Falcons being in a good position with Kirk Cousins as their back up quarterback and agree with the veteran QB in the locker room, Atlanta has a best case scenario in the event of an injury to Michael Penix Jr. They then get into some NFL headlines including Jalen Ramsey stating what he believes makes Aaron Rogers great and the Jerry Jones, Micah Parsons' contract seemingly getting 'weirder' by the minute.

On his weekly Chipped Ham & Football podcast, Post-Gazette Steelers insider welcomes Greg Auman of the NFL on Fox to preview the joint practice with the Tampa Bay Buccaneers ahead of a preseason game this weekend. How true is Aaron Rodgers' statement that he and the offense can learn more from joint practices than they can from exhibition games, when teams typically keep defenses vanilla to disguise what they're working on? How will Tampa Bay coach Todd Bowles, a renowned defensive mind, challenge Rodgers and other key offensive pieces like DK Metcalf, Jaylen Warren, Zach Frazier and others? And can T.J. Watt, Jalen Ramsey and Joey Porter Jr. keep the defensive momentum going against Buccaneers threats Baker Mayfield, Mike Evans and others? Our duo tackles those questions and more.

Post-Gazette insiders Gerry Dulac and Ray Fittipaldo recap the Steelers' joint practice with the Tampa Bay Buccaneers at Acrisure Stadium. The explain how key matchups including Jalen Ramsey vs. Mike Evans and Zach Frazier vs. Vita Vea provided the big highlights for the day; why this practice may be the most work Aaron Rodgers gets against another team in the NFL preseason; Kaleb Johnson's need to improve in pass protection if he hopes to challenge for playing time in the backfield with Jaylen Warren and Kenneth Gainwell; Baker Mayfield's stern test for DBs including Ramsey, Joey Porter Jr. and Darius Slay Jr.; and the continued excellence of defensive rookies Derrick Harmon and Yahya Black.

Post-Gazette sports columnist Paul Zeise reacts to Mike Tomlin's statement Thursday that Jalen Ramsey will be the team's No. 1 corner. Is that the right role for the veteran acquired in the Minkah Fitzpatrick trade? Should Darius Slay Jr. and Joey Porter Jr. be getting more consideration? Can Ramsey still move around the defense as some have hoped in the No. 1 role? And what does it mean for depth corners like Brandin Echols, Cory Trice Jr. and others fighting to make the team? Paul tackles those questions, then ponders whether NFL preseason games are still useful, following Tomlin's announcement that most starters including Aaron Rodgers, DK Metcalf, T.J. Watt, Cam Heyward and others will not play against the Tampa Bay Buccaneers this weekend.

In this hour, Adam Crowley and Dorin Dickerson wonder if anyone would prefer to have Russell Wilson or Justin Fields back as Steelers' QB as opposed to Aaron Rodgers. Also, are the Steelers in the market for another WR? August 14, 2025, 9:00 Hour

KDKA TV's Bob Pompeani joined the show. Bob talked about the process of memorization when it comes to a play-by-play broadcast. He said the big hurdle is multiple guys with multiple numbers in the preseason. Pomp said it takes 4-5 hours to put together his spotter board, including players names, notes, sponsor reads, etc. and the challenges that come along with it. Pomp thinks Aaron Rodgers will get plenty of run in the joint practice today, but wishes Rodgers would play a series or two on Saturday night. The guys asked Bob about the leverage Cam Heyward may have in negotiations and if he is hurting his legacy with the fanbase. Will the Steelers add another WR before the season begins? The guys want Pomp to work in a line for them on Saturday night.

Weidl's Words – What did Andy Weidl say to the Steelers media today? KDKA TV's Bob Pompeani joined the show. Bob talked about the process of memorization when it comes to a play-by-play broadcast. He said the big hurdle is multiple guys with multiple numbers in the preseason. Pomp said it takes 4-5 hours to put together his spotter board, including players names, notes, sponsor reads, etc. and the challenges that come along with it. Pomp thinks Aaron Rodgers will get plenty of run in the joint practice today, but wishes Rodgers would play a series or two on Saturday night. The guys asked Bob about the leverage Cam Heyward may have in negotiations and if he is hurting his legacy with the fanbase. Will the Steelers add another WR before the season begins? The guys want Pomp to work in a line for them on Saturday night. Power Rankings.

Watch clips on YouTube! Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FIRST THINGS FIRST YOUTUBE CHANNEL⁠⁠⁠⁠⁠⁠⁠⁠ (00:00) Does Jalen Hurts need to improve for Eagles repeat? / James Cook signs new deal with with Bills / Josh Allen reflects on AFC Championship loss to Chiefs (25:03) Expect Lions to take a step back? / Is it time for Rams to panic about Matthew Stafford? (38:53) Can Aaron Rodgers still deliver on Steelers? (45:25) Is Justin Herbert a top 10 QB? / Should Bears fans be worried about Caleb Williams? (1:05:19) Ceiling or floor? 49ers, Patriots and Bengals (1:19:08) Shedeur Sanders' injury (1:24:07) Final thoughts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Canty fills in for Michelle and does All the TALL Things. Is the pressure completely off Aaron Rodgers this season? Also, SportsCenter host Matt Barrie joins to talk about today's 50 States in 50 Days. Plus, I'm Over It! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Covino & Rich are in for the great Dan Patrick! They talk about Pete Alonso breaking a record and Shohei Ohtani's wild night! Are the Padres in the NL West driver’s seat? Plus, Aaron Rodgers is complaining about his big helmet. Does he need to change with the times? #crshowSee omnystudio.com/listener for privacy information.

Covino & Rich are in for the DP Show! They wrap their thoughts on Aaron Rodgers and discuss things that may make you "old." The guys have some fun examples of things that are changing in sports and our country. "BIG MIKE'S WORDS OF WISDOM" is live and they talk dissing the Cowboys. Plus, Taylor Swift fatigue, plus Travis Kelce did something to her that the fellas want to have a conversation about! #crshowSee omnystudio.com/listener for privacy information.

Canty fills in for Michelle and does All the TALL Things. Is the pressure completely off Aaron Rodgers this season? Also, SportsCenter host Matt Barrie joins to talk about today's 50 States in 50 Days. Plus, I'm Over It! Learn more about your ad choices. Visit podcastchoices.com/adchoices

(00:00) Travis Kelce's surprising admission about lack of offense last season(22:30) Cowboys unsure if Joe Milton or Will Grier will get backup role(32:00) Order of Finish: NFC East: who finishes in first place?(42:00) Aaron Rodgers unhappy with new helmet design

(00:00) Colts questionable pretzel design, Jordan Love has procedure on left thumb(25:00) James Cook agrees to new 4 year deal (47:00) Which AFC teams are in the Super Bowl window

Hour Two of the Good Morning Football Podcast begins with hosts Jamie Erdahl, Kyle Brandt, Manti Te’o and Terron Armstead discussing why Justin Fields could work with the New York Jets. Will the Jets be playing meaningful football in December? Jaguars kicker Cam Little joins the show and talks about his 70-yard preseason field goal vs. the Eagles.See omnystudio.com/listener for privacy information.

Hour One of the Good Morning Football Podcast begins with hosts Jamie Erdahl, Kyle Brandt, Manti Te’o and Terron Armstead examining how they feel about the Buffalo Bills now that James Cook returned to practice - what one word would you use to describe the anticipation you have for Josh Allen’s season. WHITEBOARD WEDNESDAY - which NFL team will you remain flexible and fluid on? Prior to Shedeur Sanders, who was the most polarizing rookie? See omnystudio.com/listener for privacy information.

During hour one of Bet Sweats, PJ Glasser & Kate Constable begin by recapping yesterday's MLB games and NFL news before welcoming Chris Mack to the show to share his Steelers bets and insights. PJ & Kate finish off the hour with their season preview of the Steelers as well. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Canty fills in for Michelle and does All the TALL Things. Is the pressure completely off Aaron Rodgers this season? Also, SportsCenter host Matt Barrie joins to talk about today's 50 States in 50 Days. Plus, I'm Over It! Learn more about your ad choices. Visit podcastchoices.com/adchoices

NFL on FOX Analyst and Host of the Stinkin Truth Podcast Mark Schlereth joined OverDrive to discuss the headlines around NFL, the perception of Aaron Rodgers on the Steelers, the Bills' forecast on a Super Bowl journey, Travis Kelce's mentality, Shedeur Sanders' poise and more.

Canty fills in for Michelle and does All the TALL Things. Is the pressure completely off Aaron Rodgers this season? Also, SportsCenter host Matt Barrie joins to talk about today's 50 States in 50 Days. Plus, I'm Over It! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Canty fills in for Michelle and does All the TALL Things. Is the pressure completely off Aaron Rodgers this season? Also, SportsCenter host Matt Barrie joins to talk about today's 50 States in 50 Days. Plus, I'm Over It! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tobin gets real excited in Hour Tua to report that Julian Hill makes a fool of Grant Stuard in one on ones… is their hope for Tobin's Julian Hill anytime touchdown this season? The excitement quickly fades as just 30 seconds later we hear he dropped a perfect pass from Tua. Tobin has some beef with Terron Armstead as it seems he is cosigning just about anything the Dolphins do, we don't need you hyping them up Terron, with all the respect in the world of course! Tobin is DONE with Bills Hardknocks … so he says but we aren't convinced. The gang becomes melancholic as the news from training camp hits that Chop Robinson was carted off the field… very somber scenes this hour. We try to lift our spirits with a little mixed bag action… We hear from none other than Leroy's favorite guy Aaron Rodgers, some Man Campbell, and more!

Tobin tries to get ahead of Leroy's ongoing battle with technology by prepping him for the new studio computers, though Leroy isn't buying Tobin's “helpfulness.” The guys then dive into the Marlins' tough loss to the Guardians, reflecting on their recent slide since sweeping the Yankees. Uly “The Monster” Diaz joins the show to preview his upcoming Dirty Boxing 2 fight on August 29th, opening up about his opponent, his career, and Miami's fight culture. They also react to Dolphins linebacker Grant Stuard talking trash ahead of joint practices with the Lions. In Hour Tua, Tobin gets fired up over Julian Hill cooking Grant Stuard in one-on-ones—but the hype fades fast when Hill drops a perfect pass from Tua just 30 seconds later. Tobin shares some respectful beef with Terron Armstead, who seems to blindly cosign everything the Dolphins do. He also claims to be done with Bills Hard Knocks (we'll believe it when we see it). Things get somber with the news that Chop Robinson was carted off the field at Dolphins camp, but the crew tries to lift the mood with a mixed bag featuring Aaron Rodgers, Man Campbell, and more. Hour 3 opens with more injury news, this time Shedeur Sanders getting hurt in camp. Leroy introduces his latest bro science theory—golf prevents oblique injuries—which naturally meets skepticism. Reports continue to roll in from Dolphins-Lions joint practices, and they're... not great. Jalen Ramsey also stirs things up with comments about his trade to Pittsburgh, leaving the guys less than thrilled. The hour ends on a chaotic note with Rats Off a Ship, Taylor Swift talk, and a heated debate about octopuses. That octopus vs. shark debate spills into Hour 4 as Leroy doubles down on his bizarre preference, stunning the rest of the studio. The guys wrap up their thoughts on Dolphins joint practices—Leroy staying positive, Tobin trying to fake it—and Tobin lightens the mood by comparing his palm-chopping soreness to Chop Robinson's real injury. Leroy, of course, isn't amused. The show ends with a bang as Tobin debuts his masterpiece: getting the station's “big voice” to quack for the official Storm Duck sounder. An instant classic.

Taylor Swift and Travis Kelce's relationship was still only a fresh rumor in 2023, when State Farm brought together Travis' mother, Donna Kelce, and Jake from State Farm at an NFL game.On a new episode of The Big Impression, State Farm's Patty Morris dives into how the company quickly capitalized on the opportunity despite being risk-averse.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing,Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're diving into one of the most buzzworthy brand moments in recent memory when Jake from State Farm crashed the Taylor Swift NFL multiverse in a way only he could.Damian Fowler (00:20):Our guest is Patty Morris, head of brand at State Farm. Patty and her team turned a viral cultural moment into a strategic marketing win from the sidelines of an NFL game to the front lines of CTV social and beyond.Ilyse Liffreing (00:34):We're talking about that famous seat swap with Mama Kelsey, and then digging into why Jake keeps showing up in all the right places and how State Farm is rewriting the playbook on building a culturally fluent brand.Damian Fowler (00:47):So let's get into it. We're going to go back to the fall of 2023 when Taylor Swift shows up at a chiefs game and sits next to Mama Kelsey and days later, Jake from State Farm's. In that seat, could you take us behind the scenes and how the idea came together so quickly?Patty Morris (01:07):Okay. Well first let me just back us up a little bit. Okay. State Farm is 103 year old, brand 103, so we have certain ways of doing things,Ilyse Liffreing (01:19):A lot of legacy there right?Patty Morris (01:19):Yes. A lot of legacy we, I think, have been successful as marketers and done a lot of great things over the decades, but we have a way of doing things and you can imagine we're an insurance company, we're risk averse, all of those things. I would just say knowing that context, how do you get from that to an agency calling you on a Friday night and saying, we have this big idea and we think you need to execute it, and it's in about 40 hours. And also it's on probably one of the biggest stages there is, and you say yes to that of course, but how do you get from A to BI think is your question. How did you make that happen? And I would just say a couple of things. One, you have to set the right conditions so that you are part of the cultural Lex Conna in a way that those opportunities come to you. And I think we had done that over time with Jake from State Farm, being really methodical about that and getting him out there in a way that people want to see him and in a way that is a best representation of our brand and allows us to be in cultural places that we otherwise couldn't without that physical brand asset.Damian Fowler (02:30):I mean, everyone obviously wanted to be part of that moment, and it's interesting that you bring up the fact that State Farm is risk averse, and yet you made it in it into that moment. Why was your connection to the Kelsey family and Jake's cultural capital so critical to making it land?Patty Morris (02:47):Yeah, I mean, I think the other context in the background around a moment like that is we've spent a long time over a decade really working to be endemic in the football landscape. Whether it was our longstanding campaign with Aaron Rogers and now Patrick Mahomes, we had brought Travis Kelsey into our football creative for the season and he was part of that work. If you remember, the Mahomes and Otto commercial was the best bundle in the league.Damian Fowler (03:15):Oh yeah, yeah, I do remember.Patty Morris (03:16):So we had all of those things working together, plus all the work we had done to make Jake from State Farm who he is, and you get this lightning moment where you have the right to be there because you have Jake and people love him, and he's a physical manifestation of an intangible product that you can put in these environments. We've built a brand that's endemic in football and is recognized in that space and just I think hats off to the creative mindset at maximum effort for calling us and saying, we think this could be a really great joyful cultural moment. And not many people could go sit in that seat next to Mama Kelsey the week after, but we think fans will love this and risk averse or not. When you hear an idea like that and you are able to put your brand in a position like that, you say yes. And if there's anybody that understands maximizing a cultural moment and doing it in the right way, I think it's maximum effort. So you trust them in that moment to do that with you. And man, we did it very quickly.Ilyse Liffreing (04:23):Very cool. Yeah, no, I know. I was just going to say it was very fast. The timing was impeccable.Patty Morris (04:30):Yeah, I think a week later it wouldn't haveIlyse Liffreing (04:32):Landed. No,Patty Morris (04:33):I agree. It had to be that weekend and just the next cultural beat right after that, and I think it really surprised people and added value to what they were seeing and during the game and just a really joyful way.Ilyse Liffreing (04:46):How quickly did it come together after the idea came into,Patty Morris (04:50):They called us on a Friday night and after a long week, a busy week said, Hey, we have this idea, but we have to make it happen on Sunday, or we don't think it'll work. And we said, we agree, but oh my gosh, how are we going to make this happen by Sunday? And so of course their next call is Jake from State Farm, are you busy? Can you be there? Can you get to New York overnight? Basically. And the actor that plays Jake, Kevin Miles is such a great partner,(05:21):He gets that call and says, what's the idea? And we tell him and he is like, well, we have to do it, we have to do that. We think so too. And he's like, then yes, I'll get there. I'll be there. So Friday night to, I can't remember what time the game was on Sunday, but wow, it was very fast and we're not used to moving that fast. That was an effort for us, but a really important moment. And I think in tipping point where we started to build some muscle around being able to capitalize on those kind of moments.Ilyse Liffreing (05:50):How long would you say campaigns usually take to come together toPatty Morris (05:54):PrepareIlyse Liffreing (05:54):A little bit?Patty Morris (05:55):It depends, right? It depends. Sometimes you plan something out and you're building something big. You do that really methodically and strategically, and it takes a while. Sometimes you're doing something that is a smaller scale and you can do that faster. But these types of things are really, we call 'em lightning in a bottle moment when it has to be, the specific parameters have to be exactly right. The stars have to align, and you have to be able to do that quickly. And so we try to work with our teams to be doing the long-term things, but also have the capacity to be able to turn and burn on a great idea when we see it. And I think that's why we've been able to hop into these cultural moments and punch above our weight as a brand because they're not paid moments, they're cultural moments that get a lot of earned attention, and that can be really powerful. Very cool.Damian Fowler (06:44):So beyond that moment, then you've got that, you capture that lining moment, then what do you do and how do you make it, you channel the cultural impact of that moment across the different channels going forward to maximize it?Patty Morris (07:00):First thing you do is celebrate, right? You took a risk and it landed and it paid off. And it's important to celebrate that because it can be really scary, right? I'm sure we've got this really precious, iconic brand in our hands. We've got this really precious asset in Jake from State Farm that we've worked so hard to build. And you take a risk like that. I think it's just important to celebrate when you make the right decisions and you're able to do it quickly. But we talk a lot about an equation that we have at State Farm, and it's a shift that we've made. We of course care about how many impressions we get. We of course care about our cost pers, right? All the things that we marketers have to care about and do care about. We try to focus on putting things through a lens, especially things like this through the lens of reach times engagement equals attention.(07:50):So when you get this sort of lightning moment, it's just a cultural moment that everybody's already paying attention to and you sort of are able to insert yourself into it. We have a lot of great partners that we work with, media partners, and we endemic in that football space. We knew everybody was going to look at that moment. We didn't really have to do a lot. We just had to put Jake from State Farm in the seat and everybody's attention turned to it, and it created its own 360 moment in its own way. And so the earned potential you get from that, the attention, that attention metric, syndicated headlines, engagement in social, everybody talking about it on replays and highlights, it's priceless. It's priceless. So I would say a lot of things, we have to work really hard to spread it across channels and make it 360. This was really just a matter of setting up the moment and then letting it do its thing.Ilyse Liffreing (08:46):How do you think about where Jake will show up next?Patty Morris (08:50):We actually try to be really disciplined about this. He is that physical manifestation of the promise that we sell in insurance and the relationship that we sell. And so I think the first criteria is, is it authentic to the brand and how we want him to show up, and is it demonstrating relationship and connection in the right way, and is it true to our values wherever he's going to show up? The reality also is he is one human being, so we have to manage his calendar appropriately. And Jake's a busy guy, very busy guy. He is an influencer in his own right. He's got 1.4 million followers on TikTok. The TikTok job alone is a lot. So we're pretty choiceful about where and when he shows up. So it's got to be the right fit. It's got to be an opportunity for us to really demonstrate that physical connection and we got to work it into the calendar. Yeah,Ilyse Liffreing (09:45):That's funny. So I would love to then now dig into some of your takeaways from that campaign. Were there any results, like reactions that you saw from the mom and Kelsey moment maybe in terms of brand lift or broader cultural impact?Patty Morris (10:01):Yeah, I mean, I think part of what has catapulted this branded asset into the cultural space in a way that just honestly, it's hard to measure. So of course we look at individual campaign metrics. Do we see brand lift in the body of commercial work that we put out? But in a case like this, it's harder to measure. So I think we mentioned the earned and the billions of impressions that created the engagement and the chatter online and all of that. But it's really all of those metrics combined with some of the intangibles. It's like when it comes to Jake from State Farm or our brand, we're constantly testing those assets for familiarity. So recognition and relevance, and we do it two or three times a year. And so we can see where he plots on that compared to our competitors and compared to our rest of our assets, we've got six, seven really important assets that are really familiar and we've worked really hard to build. Most brands are happy and lucky to have one or two. We've got seven of them.Damian Fowler (11:04):SoPatty Morris (11:05):That's a metric that we look at too, to say is what we're doing collectively and in cases like the Mama Kelsey moment, pushing those assets into higher recognition and higher relevance and uniqueness for our brand. And those are the metrics that we're looking at.Damian Fowler (11:22):I also want to ask you, what did you learn about your audience after the appearance and the way they engaged with Jake in that moment?Patty Morris (11:31):It's such a phenomenon to me that this character can be in a lot of different cultural places and be accepted. So we didn't know if you go sit him next to Mama Kelsey after a Taylor Swift moment, people are going to love it or they're going to hate it. It's not one of those things that maybe no one will notice and we'll just see. It's a big swing.(11:57):So I think we learned from fans that he is welcome in those cultural moments, and so that got us to have a little more confidence routes around some of the decisions we've made since then. So when you see him at Bravocon, you see him at TwitchCon, you see him at Coachella, and we do an exclusive drop with Travis Scott. And the reaction to him in those places, whether it's online and in social and how people comment and engage about it or in real life, is actually overwhelming. So many people will come up to us or we'll approach Jake, who are my kids love you. My kids won't stop talking about you. And even young kids, Jake from State Farm, they want their picture with him. So I think we've learned over time that he does have this universal appeal, and he's welcome. He's loved in these places, and so you're able to add value to people's experiences and to some of this context in a way that you just wouldn't expect from an insurance company.Ilyse Liffreing (12:55):So Jake obviously has become much more than a spokesperson. He's a TV personality at this point, and he's a spokes influencer as well.Damian Fowler (13:05):Spokes spoke.Ilyse Liffreing (13:07):Spoke.Damian Fowler (13:08):IIlyse Liffreing (13:08):Liked it. Okay. Say that three times. We need to redo this.Damian Fowler (13:11):No, no, it was good. I think it was good, the interaction. That was good.Ilyse Liffreing (13:14):Okay. The spoke flu? Yes. If you'll, I think you coined that perhaps. Maybe we did. Maybe we did maybe. But he has permission to show up anywhere, basically. How did you build that kind of brand equity?Patty Morris (13:30):I think it's a thousand little things over a long period of time. Original Jake from State Farm, that commercial was in 2011, right? So you've got a long history of equity in 2019. We recast that role and we're very specific about how we wanted to bring that to life. So I think it's been many things over a long period of time. But also I would say especially in some of these more recent cultural things, we test in small places. We test smaller things, we build competence, and then we try the next thing and you can see the reception to it. And I would say the other thing that stands out to people are his clothes. So red and khaki and his kind of uniform that he wears has also become pretty recognizable, and people talk about that a lot. And we take a lot of care in how he dresses and how he shows up.(14:23):So naturally we talk a little bit about apparel and fashion places and could he be accepted in that area and we can connect with a totally different audience that otherwise again, would not be connecting with insurance maybe. And so we test into small places. You wouldn't say, let's have Jake show up at the Met Gala right out of the gate you would say, where can we try a couple of places? So we work with gq, we send him to Vogue World and just see how does it go? He does a whole behind the scenes content series around it. He shows up there and fans loved it. They're so excited for him. They feel like he's their friend and they're just excited to see how he's moving through the world and everybody's cheering for him, rooting for him. I think you try in small places and you test in small places, you build confidence so that you can say yes to the big swings and you can just kind of know in your gut when that's right.Damian Fowler (15:15):Are you able to connect that recognition, that brand equity to business outcomes? I know people say, oh, there's Jake, in terms of actual business impact.Patty Morris (15:25):Yeah, of course. We're looking at brand awareness, especially with younger audiences. And like I said, Jake is universally loved. We're working hard to make sure we're relatable and relevant with younger audiences, especially in these big cultural moments. And we see our awareness scores being at the top of our category. We see our consideration scores and the trend of improvement over the last five, six years as we've really put Jake forward in this way and become really consistent about it. And there's also sort of the offline pieces of that, and you look at how people are talking about him online and the conversation and the performance on his TikTok and the brand lift that comes from that. So absolutely, we wouldn't be doing this if we didn't think it had profound business value. And I think we cracked the code a little bit on how to do it in a way that isn't a caricature or a mascot. It's this in-between version of it can really have a personal connection with consumers either digitally or commercially or in real life. And I think that's special about it.Damian Fowler (16:28):We're talking about maximizing impact, especially around new channels. Are there any that you are looking at in particular? Like CTV?Patty Morris (16:35):Yeah, in CTV streaming, just the collapsing of the funnel is how we talk about it. Where in a lot of these streaming environments, you're really able to pull people through an experience in a way that you couldn't before. So the connected piece of that, the data that surrounds that and how you actually make that work from a customer experience perspective in a way that can pull people through, not just from seeing your ad, but actually considering you and able to take an action in that moment is really exciting. So we are experimenting with a lot of different things and a lot of different partners. We did some really great work last year with Amazon and Thursday night football. So that to me is a super exciting area and one that I think marketers are going to be able to show results from in a way that we just haven't before, all across the funnel, which is super exciting.Ilyse Liffreing (17:27):It's hard for a lot of brands, especially legacy brands, to be so nimble and quick with their brand spokesperson. What would you say to marketers who are hesitant to take those kind of risks?Patty Morris (17:40):I would say know the places where you have to be vigilant about your brand and know the places where you can turn over your pen a little bit. And I think that's especially true just with the rise of creators and creators and influencers as a very important media channel. We've been talking about that a lot this week here and can around how brands work with creators and the partnership that you have to have because it can feel really uncomfortable as a brand to turn over your very precious thing to creators, but they know their audiences bestIlyse Liffreing (18:16):AndPatty Morris (18:16):They know what's going to work. And so it can feel scary, but you kind of have to turn over the reins a little bit and let them work and create with your brand in a way that's going to be relevant to consumers and their audiences. And so I think that is true in this context as well.Damian Fowler (18:32):To pull off a move like this, a brand has to move fast. And I'm curious just to hear from inside as it were, what structures or ways of working at State Farm made you capable first off of pulling something like this off, and then maybe what have you learned from it as a company?Patty Morris (18:47):Yeah, again, being 103, it's hard. We've got set ways of working and we have legal and compliance teams, and those are very real parameters that as a marketer you have to pay attention to. But culture waits for no one. Culture just keeps on moving. And if you really are going to capitalize on these moments as they happen, you have to be nimble in new ways. And I think it's just have the discussions, get on the phone, talk through it, is it the right thing at the right time? And is it worth taking some calculated risk because the benefit to the brand and the business is going to be strong enough to outweigh the risk. And there's no way you can do that or know that without just rolling up your sleeves and hashing through it with your team and making the best decisions you can for your brand.(19:31):And if you get it right, it can be a gold mine. If you get it wrong, it can really be hard. So I think that it is difficult and it's stressful, but for us, mama Kelsey moment was probably a tipping point where we said we have to recognize and be able to act quickly and nimbly when that makes sense. Not all the time that would be chaos, but when it makes sense and do it in a way that's going to be acceptable to our organization and feel good about that, but also in a way that is going to allow us not just to react to moments, but be moment makers. So I think we've moved on from that moment to do that in different spaces, and it's been great for the brand. That'sIlyse Liffreing (20:11):Wonderful. That was great. Now we have some rapid fire questions forPatty Morris (20:14):You. Okay. Okay.Ilyse Liffreing (20:17):So first one is a question that is a popular one for this podcast. What are you obsessed with figuring out right now?Patty Morris (20:26):Oh, so many obsessions. My biggest one right now is organic search and really just understanding how that's going to move and change with AI and generative AI and what that means for brands and how you need to show up. That landscape is changing and it's so critical to adapt to what really is consumer behavior, adapting to the consumer behavior in a way that is going to make sure we're showing up in the right places in the right ways. And it's probably one of the biggest places that I can see right now that is changing rapidly and significantly. So we're really working hard to make sure we're on top of that.Ilyse Liffreing (21:04):Yeah. On that note, are there other ways you are already using AI or experimenting with that?Patty Morris (21:10):Yeah, I mean, it's such an exciting time to be a marketer and also a little bit unsettling. And so I think like many others, we're experimenting in certain places. We've been using AI through certain things for a while, but there are other areas where we're really just experimenting. So probably the biggest is content scaling. How do you responsibly use AI to create content at scale and do that in the right way, in a compliant way? Because the unlock there is just exponential connection with consumers and personalized connection with consumers, and it has the potential to free up capacity of teams and agencies to do other things, more things, different things, which is really exciting, but we're also very focused on doing that responsibly.Ilyse Liffreing (21:59):Would you use it with Jake since the schedule is so packed?Patty Morris (22:04):That's a good question. No, not yet. Not yet. Jake. The beauty of Jake is he's a real person, and that's one of the core tenets of what we all love about him. I think we'll keep it that way for now. That's a good answer.Damian Fowler (22:18):Okay. So next, what's missing from the market from your point of view?Patty Morris (22:24):This week has been so interesting and inspirational. For me personally, and this might be a little bit weird, but my biggest takeaway from this week is making sure we're asking ourselves what are we trying to make people feel? I think as a marketer, you can just get really wrapped up in a lot of quantity over quality, and if there's anything we see here in can, it is definitely quality work from all over the world, and it's actually quite humbling and inspiring at the same time. My big takeaway and what I think might be missing is making sure we're trying to make people feel something about our brand. It's the most powerful thing you could do, I think, to move someone towards your products. And I think the balance of let's get everything done and let's get everything out there with are we making something of quality that's really going to create a consumer emotion and connect is something I'll be taking back to my team and something that I think is missing from the market.Ilyse Liffreing (23:27):Amazing. If Jake from State Farm could pop up anywhere next with zero constraints, where would you send him?Patty Morris (23:35):I would send him to my family reunion. So they will stop asking to meet Jake from State Farm. I get the question all the time, and yeah, everybody wants to meet Jake, which I love. Or you know what? Maybe I would send her to the future so he could tell us how all this is going toIlyse Liffreing (23:54):ShakePatty Morris (23:54):Out. That'd be pretty cool. Very cool. That'd be awesome.Damian Fowler (24:00):And that's it for this edition of The Big Impression.Ilyse Liffreing (24:03):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (24:09):And remember,Patty Morris (24:11):Reach times engagement equals attention. Culture waits for no one.Damian Fowler (24:16):I'm Damian and(24:18):We'll see you next time. 

In this clip from the Wednesday edition of the North Shore Drive podcast, presented by Edgar Snyder & Associates, host Adam Bittner welcomes Post-Gazette insider Christoper Carter to ponder winners from Steelers training camp at Saint Vincent College in Latrobe. Why was Payton Wilson able to meet sky-high expectations at middle linebacker? How has Darnell Washington asserted himself in the passing game alongside names like Pat Freiermuth and Jonnu Smith? Has Yahya Black proven that he's the top reserve offensive lineman behind Cam Heyward, Keeanu Benton and Derrick Harmon? Is Scotty Miller now a lock to make the team after demonstrating chemistry with Aaron Rodgers? How much does Jalen Ramsey appear poised to transform this defense after the late offseason trade that brought him to Pittsburgh in exchange for Minkah Fitzpatrick? And has Broderick Jones successfully shaken off a rough first week to show he can be a strength for the offensive line? Our duo tackles those questions and more.

In this clip from the Wednesday edition of the North Shore Drive podcast, presented by Edgar Snyder & Associates, host Adam Bittner welcomes Post-Gazette insider Christopher Carter to ponder the losers at Steelers training camp at Saint Vincent College in Latrobe. Could Robert Woods miss the team at receiver, having possibly been surpassed on the depth chart by names like Roman Wilson and Scotty Miller? Or does he still have a chance to find chemistry with QB Aaron Rodgers? Where does Isaiahh Loudermilk fit in the pecking order on the defensive line after rookies Derrick Harmon and Yahya Black had strong outings? Is Cory Trice Jr. in danger of losing a roster spot amid yet another injury? And with competitors like Beanie Bishop and James Pierre putting solid tape together? And could Skylar Thompson be a threat to Will Howard as the No. 3 QB behind Rodgers and Mason Rudolph? Our duo tackles those questions and more.

Dana White says White House UFC event WILL happen on the 4th of July next year!! Aaron Rodgers likens new helmet design to a 'damn spaceship', Jon Gruden is looking forward to upcoming legal proceeding against NFL to find out the truth about league leaking emails to the media before he was forced to resign...

Oneil Cruz is going on the 7-day concussion IL. Will Aaron Rodgers be better than late-stage Ben and Russell Wilson? Bob thinks Rodgers will be better than Wilson.

“Jalen is still Jalen. I'm still that one. I'm still the one they were looking up to, I'm still the one they will be taking parts of their game from trying to copy mine, I'm still that.” Jalen Ramsey responds to the doubters As our Training Camp tour continues, we visiting Jalen in his new NFL home, and sit down with the three-time All‑Pro cornerback as he embarks on a bold new journey with the Pittsburgh Steelers. After cementing his legacy with a Super Bowl win and with Pro Bowl honors in Jacksonville, Los Angeles, and Miami-Jalen brings his unmatched skill set and swagger to one of the NFL's most storied franchises. We explore the motivations behind the blockbuster June 30, 2025 trade, what it means to don the iconic black and gold, and how Pittsburgh's aggressive 2025 Super Bowl push aligns with his championship aspirations  Jalen reflects on his football evolution—how his position versatility (cornerback, potential safety) and league-wide respect make him more than just "another star" on the roster, but a cornerstone of a retooled defense aiming to recapture past glory. As he joins a defense stacked with names like T.J. Watt, Darius Slay Jr., Joey Porter Jr, and a team led by veteran QB Aaron Rodgers, Jalen makes one thing clear: he's still that guy. And now, he's exactly where he's supposed to be. We break down how he'll complement fellow veterans and what his arrival signals about Pittsburgh's shift toward a win-now mentality during Aaron Rodgers' anticipated final NFL season. This isn't just about football—it's about fit. Jalen talks about how his mentality now mirrors the city itself: blue-collar, unapologetic, and built on pride, toughness, and resilience. He shares how the Steel City has reignited his fire—how he's leaned into being a mentor and a menace, all while preparing to help this storied franchise chase another Lombardi. Join us for a raw, unfiltered look at an athlete who's still got it—not just on the field, but in his leadership, swagger, and hunger to win. Thank you to our friends at Monarch Money for sponsoring this episode, Check them out here and use code PIVOT to get 50% off your first year. https://www.monarchmoney.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Where is Aaron Rodgers in QB tiers? Learn more about your ad choices. Visit megaphone.fm/adchoices

(00:00) Adam 12 reads off a list of songs to the guys about which song they think should be deemed the “song of the summer”. (20:35) Cam Heyward’s contract debacle, Aaron Rodgers’ age, and consistent mediocrity have Steelers fans feeling negative heading into this season. (32:55) The guys discuss whether the Patriots will be a fringe playoff team and the possibilities of Drake Maye making a massive second year leap. (PLEASE be aware timecodes may shift up to a few minutes due to inserted ads) CONNECT WITH TOUCHER & HARDY: linktr.ee/ToucherandHardy For the latest updates, visit the show page on 985thesportshub.com. Follow 98.5 The Sports Hub on Twitter, Facebook and Instagram. Watch the show every morning on YouTube, and subscribe to stay up-to-date with all the best moments from Boston’s home for sports!