Podcast appearances and mentions of sylvie di giusto

On this episode, I speak with Sylvie DiGiusto, the world's first 3D immersive keynote speaker, whose innovative presentation approach reshapes how we engage with audiences. Sylvie brings a wealth of experience from her 20-year corporate journey in retail and tourism, where she honed her skills in leadership development, building one of the most prominent leadership academies in Europe. Our conversation delved into her signature framework, "The Power of Choice," which empowers leaders to make intentional decisions that significantly impact their teams and customers. Sylvie articulates her passion for fusing customer-centric leadership with effective communication. She reveals how the realization that many candidates exhibit a discrepancy between their perceived and actual performance influenced her career path. This realization led her to examine the nuances of first impressions and unconscious biases, which profoundly affect how individuals and organizations are perceived. Together, we explore how these biases play a role in the customer experience and how leaders can bridge the gap between perception and reality. Our discussion also touched on the critical nature of first impressions in customer relationships and team dynamics. Sylvie illustrates this with vivid scenarios, demonstrating how instant judgments shape our interactions and the narratives we believe. She also introduces her ABCDE framework, which includes Appearance, Behavior, Communication, Digital Presence, and Environment, offering a comprehensive guide for individuals looking to refine how they present themselves in the business world. Throughout our conversation, it became evident that Sylvie's commitment to bridging the gap between leadership and customer-centricity presents a new paradigm for enhancing organizational culture and driving long-term success.   Sylvie's Contact Information: Website: https://sylviedigiusto.com LinkedIn: @sylviedigiusto Social Media: @sylviedigiusto   Tacey's Contact Information: Website: taceyatkinson.com LinkedIn: TaceyAtkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

Hi This is Brad Weisman - Click Here to Send Me a Text MessageUnlock the secrets to enhancing your leadership image with Sylvie Di Giusto, a leading expert in leadership and image. Imagine being recognized as a leader, not because of your job title, but through the power of perception, behavior, and appearance. Sylvie challenges conventional leadership ideas, showing how first impressions and personal branding can be pivotal, especially in people-centric fields like real estate. As technology transforms human interaction, discover how it impacts trust and communication, and learn how a strong personal brand can help you stand out in our competitive world.Unconscious biases shape more of our decisions than we might think, and Sylvie reveals how to harness them for success. With just 5% of our brain processing factual information, emotional biases often hold sway. From leveraging the bandwagon effect to understanding the nuances of executive and leadership presence, Sylvie provides practical insights on how recognizing and utilizing these biases can boost your influence in business settings. The discussion sheds light on how these elements play into the broader dynamics of effective leadership.In an industry where trust is paramount, particularly real estate, learn how to craft a credible professional identity that speaks volumes. Reputation is what others say about you when you're not in the room, but your professional identity is yours to shape. Sylvie walks us through aligning appearance, behavior, and digital presence with a unique brand identity, emphasizing the role of digital platforms like LinkedIn in building client trust. Join us as we reflect on the challenges and rewards of maintaining a consistent narrative across different environments and climates, figuratively and literally. ---Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman!

What is up? Hey everyone, Eric Brooker here. I am your host and welcome to Counsel Culture. By now, you know what we are all about. For those of you that are new, this is THE culture and leadership podcast. Today, I am thrilled to welcome Sylvie Di Giusto to the show. Sylvie is an international keynote speaker, 13-time award winner, and author who has captivated audiences worldwide with her groundbreaking insights on leadership, emotional intelligence, and personal branding. Drawing on two decades of corporate experience in Europe and the U.S., Sylvie has mastered the art of empowering individuals and organizations to harness the "Power of Choice"—a transformative framework that equips leaders to make conscious decisions, align behaviors, and achieve exceptional outcomes. Her innovative work, including the world's first 3D immersive holographic keynote experience, has earned accolades like the ESPRIT Award and two Davey Awards for her contributions to emerging technology and education. Sylvie's ability to connect with audiences stems from her unique dual perspective as both a seasoned corporate leader and a professional speaker. With clients ranging from American Airlines to Microsoft, and Nespresso to the US Air Force, she has earned the trust of some of the world's most respected organizations to inspire growth in leadership, sales, and customer experience. A Certified Speaking Professional and author of “The Image of Leadership,” Sylvie's expertise extends to her cutting-edge online courses and volunteer work with the National Speakers Association. Join us as we dive into her remarkable journey and explore the insights that have made her a true pioneer in the speaking industry. This show is dedicated to Sylvie's journey. This conversation is what we make it. This is Counsel Culture. learn more at www.ericbrooker.com | www.sylviedigiusto.com 

A common belief of many high achievers is “Everyone can see my value because of all the good work I do.” You may even believe this about yourself as a CEO or C-Suite executive. But all too often, this isn't the case.  Others may not be perceiving your unique value, and this can lead toRead More The post Discovering Your “Fair Advantage” as a Leader – With Sylvie di Giusto appeared first on Business Advancement.

In this episode of Speakernomics, Sylvie di Giusto, CSP discusses positioning oneself in the global speaking market. Delving into her experiences as an international keynote speaker, Sylvie shares invaluable strategies for speakers aspiring to reach a broader audience. By the end of this episode, you will be able to: Evaluate the intrinsic value of your accent and unique perspective as a speaker to effectively promote yourself on the global stage. Customize your presentations by conducting thorough research on the organization, audience, and cultural nuances, elevating the impact of your message across diverse settings. Cultivate lasting connections beyond the stage by continuing the journey with clients, offering support to audience members, and debriefing with fellow speakers to enhance professional growth. Additional Links & Resources NSA Influence '24 The Speaker Lab Leadership Books Author Summit Learn more about your ad choices. Visit megaphone.fm/adchoices

In this follow-up with Sylvie di Giusto, explore the nuances of trusting your instincts, maintaining authenticity in leadership, and prioritizing others' significance. Learn about the challenges of corporate ascent, fostering environments of truth, and aligning values with career paths. Discover the essence behind Sylvie's upcoming book, "Make Me Feel Important," and the concept of her "Invisible Board of Directors." Join us for an insightful journey into leadership and influence with Sylvie di Giusto. If you want to support our work and get early access to part 2, be sure to subscribe to our Patreon. By becoming a patron, you'll be helping us continue to produce quality content and bring you even more fascinating guests in the future. to find out more about our upcoming guests, jazz, whiskey favorites, and updates from the show.   Follow us on Facebook, Instagram, and Linkedin @whiskeyjazzandleadership #whiskey #jazz #Leadership #whiskeyjazzandleadership #business Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for a dynamic conversation with Sylvie di Giusto, a renowned International Sales & Leadership Keynote Speaker. Discover the intriguing parallels between whiskey, leadership, and cultural diversity as Sylvie shares her journey to the United States. Through insightful metaphors and personal anecdotes, learn how Sylvie turned perceived weaknesses into strengths and how the right mindset is key to success. This episode promises to inspire and empower, offering valuable insights into leadership and embracing diversity. If you want to support our work and get early access to part 2, be sure to subscribe to our Patreon. By becoming a patron, you'll be helping us continue to produce quality content and bring you even more fascinating guests in the future. to find out more about our upcoming guests, jazz, whiskey favorites, and updates from the show. Follow us on Facebook, Instagram, and Linkedin @whiskeyjazzandleadership #whiskey #jazz #Leadership #whiskeyjazzandleadership #business Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest today is none other than Sylvie Di Giusto. I am going to tell you right now, this is a can't miss episode. After you listen to today's conversation, please come back to the show notes and watch the incredible trailer to her immersive keynote speech and then do yourself a favor and follow her on social, buy the book and be ready to be engulfed in incredible thought provoking content. More than a decade ago, Sylvie made one of the best decisions of her life by leaving her successful twenty-year corporate career in Europe and bringing her young family across the Pond to America with a newborn on her lap. She exercised what she has since called the Power of Choice, a conscious decision-making framework that allows us to understand our perceptions, choose our behaviors, and determine our best outcomes. Now, extraordinary leaders and professionals at many of the most respected organizations, associations, and government agencies in the world—from American Express to American Airlnes, Hilton to Nespresso, Microsoft to Prudential, and even the US Airforce - trust Sylvie to help them make the right decisions to grow their brands and bottom lines. Building on her five cornerstones of Modern Emotional Intelligence—visual, behavioral, verbal, digital, and social intelligence—she gives her audiences the Power of Choice to determine their greatest outcomes in leadership, sales, and customer experience. She takes them on a thought-provoking and immersive journey through the brain, the mind, from the unconscious to the conscious—and ultimately to the heights of personal, professional, and organizational success. She is one of fewer than 12 percent of speakers worldwide who received the Certified Speaking Professional designation, 11-time award winner, the author of "The Image of Leadership," and the “Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Business and Life,” and the mind behind dozens of innovative mobile online courses, including "How You Impress". When she is not working, she is volunteering with the National Speakers Association and the Global Speakers Federation. When she is not volunteering, she is racing more than 102 floors in the stairwells of some of the highest buildings around the world, cruising around on her boat in sunny Florida, or she is spending time with he two wonderful teenage children who test her emotional intelligence e.v.e.r.y single day. This show is dedicated to Sylvie's journey, this conversation is what we make it. This is Counsel Culture. Learn more at www.ericbrooker.com | www.sylviedigiusto.com Watch the trailer to her immersive keynnote address here - https://www.youtube.com/watch?app=desktop&v=iFvGUp_qC5M    

Welcome to another episode of the Dovico podcast, where innovation meets inspiration! Join your hosts, Dovico's CEO Shelley Butler and Owner & Co-Founder Yves Doucet, as they embark on a journey with special guest Sylvie di Giusto, a renowned expert in professional image consulting and personal branding.In this engaging discussion, Shelley, Yves, and Sylvie delve into the fundamental principles of effective leadership, personal branding, and professional development. Sylvie di Giusto brings her expertise to the forefront, offering invaluable tips and techniques to enhance your visual presentation, communication skills, and overall professional image, ensuring you leave a lasting impression in any setting.Whether you're a seasoned entrepreneur, a rising professional, or simply passionate about honing your leadership abilities, this episode offers actionable advice and inspiration to help you unlock your full potential.***Links:Sylvie di Giusto; International keynote speaker sylviedigiusto.comHosts: Shelley Butler, CEO & Yves Doucet, Cofounder of Dovico  dovico.com**Please Like, Share & Follow for upcoming episodes!**https://www.dovico.com/podcasts/

Learn more about Sylvie and her interactive keynote: https://premierespeakers.com/sylvie-di-giusto International keynote speaker, Sylvie di Giusto, brings her expertise from a successful corporate career in Europe to every presentation. Formerly the head of a management academy and innovation hub, she developed innovative programs for high-end education with never-before-used training methods. As the Chief of Staff for the Chief Human Resources Officer of Europe's largest tourism and retail group, Sylvie also coordinated all group-wide human resources teams and activities. Prior to that, at a consultancy firm, she implemented online and in-person training and development initiatives for Fortune 100 companies. Well versed in the study of social and cultural norms, personal beliefs and values, as well as cognitive biases and thought patterns, her 20 years in learning and development leaves a deep understanding into how ‘The Power of Choice' impacts an organization's sales, leadership and growth. Now, extraordinary leaders and professionals at many of the most respected organizations and associations in the world—from American Express to American Airlines, Hilton to Nespresso, Microsoft to Prudential, and even the US Air Force—trust Sylvie to help them make the right decisions that grow their brands and bottom lines. Building on her five cornerstones of Modern Emotional Intelligence—visual, behavioral, verbal, digital, and social intelligence—Sylvie gives her audiences ‘The Power of Choice' a conscious decision-making framework that allows us to understand our perceptions, choose our behaviors, and determine our best outcomes. She is the author of The Image of Leadership, Discover Your Fair Advantage and the upcoming Make Me Feel Important, in which she leads you deep into the customer experience and shows you how to make every interaction count. Sylvie takes your organization on an entertaining, spectacular, and thought-provoking journey through the brain, the mind, and from the unconscious to the conscious—and ultimately to the heights of personal, professional, and organizational success.

Feeling overwhelmed trying to deliver excellent customer experiences? Struggling with unhappy customers and negative feedback? Stacy Sherman and Sylvie Di Giusto tackle these challenges head-on. They discuss practical strategies for forging strong emotional connections and making impactful first impressions. Learn about understanding customer emotions and biases and how the ABCDE model can enhance every interaction. This show also offers insights on active listening to utilize customer feedback effectively, and draws intriguing parallels between leadership and parenting in the realm of customer experience. Take notes, as there are a lot of gems shared. More info:

In this week's episode of the SIMPLE brand podcast, I talk with Sylvie di Giusto, author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business.Sylvie's an international keynote speaker and expert in emotional intelligence, personal image, and leadership. And she's the bestselling author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business.Sylvie and I talk about her lessons to help you leverage all the right gifts and attributes that are unique to you so you can better stand out from the crowd.Here's what we discuss:

We're diving deep into the fascinating world of personal branding with none other than Sylvie di Giusto, author of the transformative book 'Discover Your Fair Advantage.'Be ready to embark on an insightful journey of self-discovery. Learn to identify, enhance, and effectively communicate your distinct selling points. Because it's not just about being different, it's about being strategically different.So, stay tuned, sales professionals, consultants, and leaders. Today is all about outpacing the competition, finding your fair advantage, and mastering the art of standing out. You won't want to miss this.Get your copy of Discover Your Fair Advantage and learn more from Sylvie di Giusto. ★ Support this podcast ★ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

Nina Deißler und Sylvie di Giusto sind nicht nur bei der GSA Convention dabei, sodern sind auch schon eine Weile im Geschäft. Auf der Convention standen sie mal kurz Frage und Antwort. Convention verpasst? Nicht schlimm - sicher Dir schon jetzt deine Platz bei der kommenden GSA Convention!  

Join Dr. Nathan Unruh in this new episode of Beyond Bricks, where we had the pleasure of sitting down with the incredible Sylvie Di Giusto to explore the world of leadership. Sylvie Di Giusto, a renowned expert in personal image and leadership. In this episode, Sylvie shares her deep insights on how anyone can rise above average and embark on a journey to become an outstanding leader. Sylvie shared valuable insights on what it takes to be an outstanding and effective leader. From shaping your personal brand to enhancing communication skills, she provided us with a wealth of knowledge that can change the way you lead. Sylvie emphasizes the importance of being genuine and self-aware in leadership. Being a leader isn't about having a fancy title; it's about motivating and empowering those around you. Tune in now to catch this enlightening conversation! You won't want to miss it.

Our guest this week to share 3 thoughts on this topic is Sylvie di Giusto, who is an accomplished author, international keynote speaker and expert in Modern Emotional Intelligence. Trusted by top organizations worldwide, Sylvie empowers leaders and professionals to make impactful decisions that drive growth and success. In this episode, Sylvie is giving away a FREE copy of her book to the first 5 people who comment--the specific thing she requested during the interview--on the YouTube version or our social media. Good Luck! TOPIC:  How to Discover Your Fair Advantage GUEST: Sylvie di Giusto   THOUGHT #1 - Position Yourself as a Category of One - the Thing That Makes You Stand Out from the Rest THOUGHT #2 - Concisely & Creatively Communicate to Others What is Unique About You THOUGHT #3 - Avoid Self-Sabotaging - Don't Focus on Things that Are NOT Unique Selling Points CONNECT: Website: SylviediGiusto.com Mobile Courses: HowYouImpress.com Book: The Image of Leadership Book: Discover Your Fair Advantage Instagram: Sylvie di Giusto Linkedin: Sylvie di Giusto YouTube: Sylvie di Giusto   SYLVIE di GIUSTO'S BIO: More than a decade ago, international keynote speaker Sylvie made one of the best decisions of her life—to leave her successful 20-year corporate career in Europe and bring her young family across the Pond to America with a newborn on her lap—exercising what she has since called The Power of Choice, a conscious decision-making framework that allows us to understand our perceptions, choose our behaviors, and determine our best outcomes. Now, extraordinary leaders and professionals at many of the most respected organizations and associations in the world—from American Express to American Airlines, Hilton to Nespresso, Microsoft to Prudential, and even the US Air Force—trust Sylvie to help them make the right decisions that grow their brands and bottom lines. Building on her five cornerstones of Modern EmotionalIntelligence—visual, behavioral, verbal, digital, and social intelligence—Sylvie gives her audiences the Power of Choice to determine their greatest outcomes in leadership, sales, and customer experience. Let Sylvie take your organization on an entertaining, spectacular, and thought-provoking journey through the brain, the mind, and from the unconscious to the conscious—and ultimately to the heights of personal, professional, and organizational success. And don't forget to take a good book for your journey! Sylvie is the author of The Image of Leadership and Discover Your Fair Advantage, in which she shows you how to make every interaction count.   RESOURCES: Evergreen Podcast Network - EvergereenPodcasts.com Thoughts That Rock – ThoughtsThatRock.com Certified Rock Star - CertifiedRockStar.com Booky Call - https://www.bookycall.com Booky Call - Book Review App on Apple - Apps.Apple.com Booky Call - Book Review App on Google Play - Play.Google.Com  Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans (Jim Knight) - ServiceThatRocksBook.com Leadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results (Jim Knight) - LeadershipThatRocksBook.com Culture That Rocks: How to Revolutionize Your Company's Culture (Jim Knight) – CultureThatRocks.com Black Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.com Rock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.com Cannonball Kids' cancer – CannonballKidscancer.org Big Kettle Drum - BigKettleDrum.com Spectacle Photography (Show/Website Photos) – SpectaclePhoto.com Jeffrey Todd “JT” Keel (Show Music) - JT Keel Learn more about your ad choices. Visit megaphone.fm/adchoices

"If you don't promote yourself, who else should promote you? It is your responsibility.” Sylvie di Giusto Top Five Tips For Discovering Your Fair Advantage 1. What is your Fair Advantage?2. The Necessity of Visibility3. From first to lasting impressions4. The 5 Ways to infuse your fair advantage5. Sabotaging your Fair Advantage TIME STAMP SUMMARY01:48  Determine your unique selling points and identify what makes you stand out. 05:04  Increase your visibility to reach decision makers.14:53  Make a good first and last impression to be remembered positively. 20:14   Infuse your uniqueness into your everything you do. 22:04  Avoid self-sabotage. Where to find Sylvie?Website               http://sylviedigiusto.com/ LinkedIn               https://www.linkedin.com/in/sylviedigiusto  Sylvie di Giusto Bio More than a decade ago, international keynote speaker Sylvie di Giusto, CSP, made one of the best decisions of her life—to leave her successful 20-year corporate career in Europe and bring her young family across the Pond to America with a newborn on her lap—exercising what she has since called The Power of Choice, a conscious decision-making framework that allows us to understand our perceptions, choose our behaviours, and determine our best outcomes. Now, extraordinary leaders and professionals at many of the most respected organizations and associations in the world—from American Express to American Airlines, Hilton to Nespresso, Microsoft to Prudential, and even the US Air Force—trust Sylvie to help them make the right decisions that grow their brands and bottom lines. Building on her five cornerstones of Modern Emotional Intelligence—visual, behavioural, verbal, digital, and social intelligence—Sylvie gives her audiences the Power of Choice to determine their greatest outcomes in leadership, sales, and customer experience. Let Sylvie take your organization on an entertaining, spectacular, and thought-provoking journey through the brain, the mind, and from the unconscious to the conscious—and ultimately to the heights of personal, professional, and organizational success. And don't forget to take a good book for your journey! Sylvie is the author of The Image of Leadership and Discover Your Fair Advantage, in which she shows you how to make every interaction count.

John continues his engaging conversation with renowned speaker and professional branding expert Sylvie di Giusto. Their conversation delves deeper into relationships, leadership, and personal growth, exploring the crucial role that one's visual appearance plays in making impactful first impressions. Sylvie's passion for helping people to make the most of their unique qualities shines throughout the episode. Listen to this episode to learn more: [00:00] - Importance of first impressions in branding [06:11] - About the book Sylvie is working on [11:39] - What Sylvie does to improve her relationships at home [18:14] - How Sylvie invests in herself [20:41] - What she does to work on her craft [23:19] - Sylvie's definition of success [24:17] - Sylvie's #1 daily habit [24:38] - What makes a great leader [26:33] - About the time Sylvie failed big and what happened as a result [29:23] - The best way to connect with Sylvie and how to take the free perception audit [30:35] - Sylvie's upcoming speaking engagement [32:17] - Book recommendations NOTABLE QUOTES: "How I think about me, and how I treat me, tells everyone how they are to think about me and how they are to treat me." "If I don't take care of myself, then my relationship to others, especially at home, is going downwards." "The freedom that I have here and the peace in my home, and I always call it the temperature we have at home, has a huge impact on how I feel temperature outside of the home." "If you devote all your time to your kids, and they move out on their own, and they're used to everybody coming to help them and to do everything for them, they're in for a rude awakening because the world is not like that." "Good leaders create followers. Great leaders create other leaders. And invest in those leaders so they can become great." "The absolute best leaders are creating leaders who are better than them." BOOK MENTIONED: Insight: The Surprising Truth about How Others See Us, How We See Ourselves, and Why the Answers Matter More Than We Think by Tasha Eurich (https://tinyurl.com/InsightBookTE) USEFUL RESOURCES: https://sylviedigiusto.com https://www.instagram.com/sylviedigiusto/?hl=en https://www.linkedin.com/in/sylviedigiusto/ https://www.facebook.com/sylviedigiusto https://twitter.com/sylviedigiusto/ https://www.youtube.com/c/sylviedigiusto https://tinyurl.com/DiscoverYourFairAdvantageBook https://tinyurl.com/TheImageOfLeadershipBook CONNECT WITH JOHN Website - https://thejohnhulen.com     Instagram - https://www.instagram.com/johnhulen     Facebook - https://www.facebook.com/johnhulen     Twitter - https://www.twitter.com/johnhulen     LinkedIn - https://www.linkedin.com/in/johnhulen     YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA     EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

John talks with Sylvie di Giusto — a renowned personal branding expert, former human resources professional, leadership development specialist, keynote speaker, and author of “The Image of Leadership: How Leaders Package Themselves to Stand Out for the Right Reasons” and “Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Business and Life,” trusted advisor to corporations and organizations, wife, and mom. Listen to this episode to learn more: [00:00] - Sylvie's intro [03:51] - Sylvie's journey from Europe to the United States [07:11] - Sylvie's fascination with leadership perception [12:55] - Sylvie's definition of emotional intelligence and the ABCDE model [16:43] - The concept of relational intelligence [17:12] - The idea behind her book “The Image of Leadership” [20:43] - Sylvie's perception of a leader [23:28] - Three common terms associated with leadership [25:56] - Importance of care and self-care for leaders [28:13] - The power of active listening and building relationships [32:19] - An overview of her book “Discover Your Fair Advantage” [34:20] - How to get a free signed copy of Sylvie's books [36:02] - The importance of personal branding [37:03] - Personal branding vs. professional branding NOTABLE QUOTES: “The real art and craft is to adjust, adjust on the occasion, and the environment as a leader, which doesn't mean that you can't stay true to yourself.” “As a leader, if you don't take care of yourself first, people do not believe that you have the capability to take care of them too.”  “Active listening is the most important part of communication. It's actually not speaking; it is active listening.” “Leadership is all about trust, care, and excellence. It varies from industry to industry, but these three aspects are common.” “The most beautiful thing as an author is when you feel like your work is making a real difference and impacting people's lives.” “If you think the grass is greener somewhere else, that just means you need to put a little bit more a little more work in on the grass that you have. And you can make it greener.” “Successful leaders usually imprint from the very first moment on trust.” USEFUL RESOURCES: https://sylviedigiusto.com https://www.instagram.com/sylviedigiusto/?hl=en https://www.linkedin.com/in/sylviedigiusto/ https://www.facebook.com/sylviedigiusto https://twitter.com/sylviedigiusto/ https://www.youtube.com/c/sylviedigiusto https://tinyurl.com/DiscoverYourFairAdvantageBook https://tinyurl.com/TheImageOfLeadershipBook CONNECT WITH JOHN Website - https://thejohnhulen.com     Instagram - https://www.instagram.com/johnhulen     Facebook - https://www.facebook.com/johnhulen     Twitter - https://www.twitter.com/johnhulen     LinkedIn - https://www.linkedin.com/in/johnhulen     YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA     EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

I truly believe that one of our greatest responsibilities as service providers is to let the world know how we can serve them. Too often, the most purpose-driven, heart-centered and talented change makers are too shy about letting people know how they can serve them. Today I'm speaking with my good friend, Sylvie di Giusto, about the concept of fair advantage and the impact of personal branding. Sylvie emphasizes the importance of identifying our unique qualities as individuals, beyond just the products or services we offer, and how our personal experiences can set us apart in our fields. Join us as we delve into the process of leveraging our uniqueness, understanding client needs, and building a strong personal brand for success in both business and life.   Sylvie di Giusto, CSP, is an international keynote speaker and expert in Modern Emotional Intelligence. Trusted by top organizations worldwide, Sylvie empowers leaders and professionals to make impactful decisions that drive growth and success. With her Power of Choice framework, she helps individuals harness their visual, behavioral, verbal and non-verbal, digital, and social intelligence. Sylvie's thought-provoking presentations take audiences on a captivating journey, unlocking their potential for professional and organizational excellence. As the author of The Image of Leadership and Discover Your Fair Advantage, Sylvie dives into the customer experience, making every interaction count.      And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Sylvie di Giusto, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – SylviediGiusto.com Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Business and Life by Sylvie di Giusto Sylvie di Giusto on LinkedIn (in/sylviedigiusto) Sylvie di Giusto on Facebook (@sylviedigiusto) Sylvie di Giusto on Instagram (@sylviedigiusto) Sylvie di Giusto on Twitter (@sylviedigiusto) Sylvie di Giusto on YouTube (@sylviedigiusto) Sylvie di Giusto on TikTok (@sylviedigiusto) SylviediGiusto.com/audit Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you –   ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

In an interaction with someone new, you only have about seven seconds to make a great first impression. What can you do to make every second count? Find out in this episode with guest Sylvie di Giusto! Sylvie is a consultant, author, and international keynote speaker, who uses her years of corporate experience to help other professionals use emotional intelligence and conscious decision-making to change their behavior and find the best outcomes. In this episode, Sylvie joins me for a conversation about first impressions, overcoming biases, and why behavior and communications play a big role in setting yourself up for great conversations and exciting connections. 3:19 – In the first seven seconds of a new conversation, we all make up to eleven major decisions about the other person 4:21 – We all have unconscious biases, which are built on our past experiences 4:33 – One of these is confirmation bias, which is when we search for something to show that our initial opinion about someone was correct 4:47 – Another is anchoring bias, where we cannot get rid of information or perceptions we already have 5:04 – Overall, there are around 185 biases that influence our decisions every single day 6:11 – To form stronger relationships and get rid of biases, take a step back from your own mindset and stay curious in conversations with others 7:39 – In a diverse industry like manufacturing, first impressions are particularly important, and you will have interactions with a wide variety of people, from clients to your team on the floor 8:37 – First impressions are also especially important for women in the manufacturing industry, since it's a traditionally male-dominated industry 10:24 – Instead of letting your gender drive other's first impression of you, make sure they see your experience, expertise, skills, confidence, and leadership 11:53 – Making a strong first impression comes down to five elements, or the ABCDEs of making a good impression 12:00 - A is for appearance, or the way you look, dress, and present yourself 13:21 – B stands for behavior, which includes factors like your attitude, your charisma, and your mindset and ethics 14:15 – C is for communication, and this also includes your listening skills 15:44 – While making a first impression, it's important to always do your best, even if you make mistakes in those first seven seconds 17:30 – Your reputation is what people say behind your back, not what they say to your face 18:05 – Authenticity is a lie 18:58 - You can show up different ways in different roles, but you are still the same person throughout your day 20:10 – Your core values don't change throughout your day, but you just deliver them differently in different situations, like when interacting with your children or with your team on the floor 21:21 – The first 11 words of a conversation play a huge role in creating a first impression, but many of us waste them on small talk 22:00 – In the ABCDEs of first impression, the D refers to how your digital footprint and how you present yourself in the digital space like social media 24:22 – E is for environment, or how factors like your office space, car, and family reflect on you 25:00 – By focusing on factors you can control, like your appearance, you can take the steps toward making a strong first impression and forging great connections Connect with Sylvie di Guisto Website Take the free Perception Audit Quiz Learn more about Sylvie's new book, Discover Your Fair Advantage Reach you to Sylvie on social media and let her know you loved the podcast!

Sylvie di Giusto is an international speaker and best selling author that organizations around the globe trust to help them make the right decisions that grow their brands and bottom lines. Building on her five cornerstones of Modern Emotional Intelligence—visual, behavioral, verbal, digital, and social intelligence—Sylvie gives her audiences ‘The Power of Choice' a conscious decision-making framework that allows us to understand our perceptions, choose our behaviors, and determine our best outcomes. Her latest book Discover Your Fair Advantage leads you deep into the customer experience and shows you how to make every interaction count. Sylvie takes your organization on an entertaining, spectacular, and thought-provoking journey through the brain, the mind, and from the unconscious to the conscious—and ultimately to the heights of personal, professional and organizational success. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

In this conclusion of Cicely Simpson's Pull Up Your Chair Podcast episode with Sylvie di Giusto, we delve deeper into the world of personal branding and its impact on how others perceive us. Sylvie, a renowned keynote speaker and author of “The Image of Leadership,” shares her insights on how leaders can effectively package themselves to create a lasting impression. As Cicely and Sylvie discuss the importance of having an online presence and social media footprint, they also explore the distinction between personal brand and professional brand. Sylvie sheds light on how these two aspects are interconnected, yet unique in their own ways. She emphasizes the significance of aligning one's personal brand with their professional goals, and how consistency in branding can enhance credibility and trust. Sylvie draws on her extensive experience in helping individuals and organizations around the world to understand how their environment, both online and offline, can leave a lasting impression on others. She provides practical tips and strategies on how to cultivate a positive and authentic personal brand that resonates with your target audience. So, join us for this captivating conclusion of Cicely Simpson's Pull Up Your Chair Podcast, as Sylvie di Giusto shares her invaluable insights on the power of personal branding and how it can shape your professional success.

In this episode, Cicely is thrilled to have Sylvie di Giusto, a renowned keynote speaker and expert in personal branding and first impressions. Sylvie believes that first impressions matter and can make all the difference in how others perceive us or our organizations. Drawing from her extensive experience working with individuals and organizations across the globe, Sylvie shares practical tips and insights on how to make those critical first seven seconds count. She reveals the psychology behind how people form impressions quickly, and how those impressions can either open doors or slam them shut. Join us for an empowering and thought-provoking conversation with Sylvie di Giusto as she shares her insights on mastering first impressions and unlocking the power of personal branding. Get ready to be inspired and equipped with practical strategies to enhance your leadership, sales, and persuasion skills in any professional or business setting.

Sylvie di Giusto—the wearer of many hats—helps individuals and organizations explore how people make up their minds very quickly about them or their company and either open the door or slam it shut. She has twenty years of corporate experience holding various senior positions, mainly in human resources, at international organizations ranging from 10 to 100,000 employees. In this episode of Leadership NOW, Dan Pontefract and Sylvie discuss the importance of brand and image to one's leadership style and personality. Sylvie uses her corporate experience and multicultural background to help audiences around the world understand how people make up their minds very quickly about them and either open the door or slam it shut. At the core, Sylvie wants her clients to understand how making an impactful first and lasting impression can help attract and keep customers. Sylvie is the author of "The Image of Leadership" and the creator of “How You Impress,” an interactive mobile learning platform for professionals and organizations who place great importance on the impression they make.

People we meet make quick decisions about us. Should they hire us? Trust us? Buy something from us? Be friends with us? It takes a blink of an eye, and like it or not, you are going to be judged. Wouldn't you want to limit the risk of wrong assumptions? In this episode, you learn what your first impression says about you, and how it impacts the way you perceive yourself and others perceive you. In This Episode, You Will Learn About: What your first impression says about youHow  to make a great first impressionHow to recover from leaving a bad oneFREE Career Accelerator Workbook: https://bit.ly/3xXy8UFREE Business Building Workbook:  https://bit.ly/3xXy8U Schedule your Career Discovery Call Today: https://bit.ly/3OnuLLOLet's Connect! LinkedIn: https://www.linkedin.com/in/daniellecobo/Facebook: https://www.facebook.com/MsDanielleCoboInstagram: https://www.instagram.com/thedaniellecobo/?hl=enTwitter: https://twitter.com/DanielleCobo Website: www.DanielleCobo.com Book Recommendations:  https://www.amazon.com/shop/influencer-de49157c/list/2W8I8NWS6N4CJAbout our guest:“You've 7 seconds. Make them count!” says Keynote Speaker Sylvie di Giusto, CSP, who helps individuals and organizations explore how people make up their minds very quickly about them or their company, and either open the door for them or slam it shut. Sylvie takes audiences around the world on an interactive and entertaining journey of self-discovery that reveals how the world sees them, their brands and organizations, and ultimately, how they see themselves. With her unique and thought-provoking presentations, she helps audience members to lead better, sell faster, and persuade instantly. She empowers them to master their first impressions and lasting impressions in any professional or business environment and during customer oremployee interactions. Sylvie is the author of “The Image of Leadership” and “Fair Advantage” as well as the mind and producer behind dozens of corporate or individual online courses, including her own innovative “How You Impress” mobile learning lab.Rate, Review, & Follow on Apple Podcasts"Danielle is so Uplifting."

People whom we meet make quick decisions about us. Should they hire us? Trust us? Follow us? Work with us? Buy from us? Sylvie di Giusto is a professional keynote speaker and trainer who uses her corporate experience and multicultural background to help audiences around the world understand how people make up their minds very quickly about them and either open the door or slam it shut. With a cutting-edge approach, a competitive mindset, and a passion for visualization, Sylvie takes audiences on an entertaining and engaging journey that reveals how others perceive them and thus perceive the value of their abilities, their services, or their company. At the core, Sylvie wants her clients to understand how making an impactful first and lasting impression can help attract and keep customers. Sylvie is the author of The Image of Leadership and the creator of “How You Impress,” an interactive mobile learning platform for professionals and organizations who place great importance on the impression they make. With her unique and thought-provoking keynotes, breakouts, and online training programs, Sylvie opens participants' minds and closes the gaps between personal impact and customer attraction for male and female leaders in sales and customer-facing roles all the way from entry-level employees to C-Suite executives. As a professional keynote speaker, Sylvie takes great pride in being easy to work with, delivering content-rich presentations, and surprising participants with the unexpected. Learn more about Sylvie and how perception works here: https://sylviedigiusto.com/audit/ Read the show notes here: https://bwmissions.com/one-away-podcast/

Professional panel moderator Kristin Arnold interviews keynote speaker Sylvie di Giusto, CSP, on how panel moderators and panelists can make excellent first impressions that last.

Simone interviews Sylvie di Giusto, a keynote speaker and author with a multicultural background, in this week's episode. Sylvie and Simone have a delightful conversation about being in the driver's seat. Sylvie described her pivotal moment when she left Germany for America. Discussions center around the importance of risk-taking, branding, and more. Sylvie shares resources for honing in on our unique selling proposition. How to Stay Focused on Your Career  ↪️Have a Free Career Breakthrough Conversation With Simone ↪️Stay inspired by reading  The Power of Owning Your Career Book. ↪️Continue your transformation with our guidebook that outlines 52 specific tips for owning your career. ↪️Reach Sylvie at sylviedigiusto.com ↪️Join The After Show Discussion in our LinkedIn Group. ↪️Leave a review wherever you listen to the podcast.

Sylvie di Giusto, author of The Image of Leadership: How leaders package themselves to stand out for the right reasons, talks about the way leaders package themselves and how people perceive them in return. When leaders package themselves, it refers to one's visual appearance and what that says about a person and about what they have to offer. di Giusto says many people are unaware of how they are portraying themselves initially and she helps them find the “ABCD” of their initial imprint: Appearance, Behavior, Communication and Digital. She argues that the emergence of social media has changed some of the rules of the game, whereas the “A” used to be the most important guideline people used to create a first impression. Social media has made “D” the most important ‘first impression.' Learn more about your ad choices. Visit megaphone.fm/adchoices

We have three weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time!  Today you will hear episode 229, You Have Seven-Seconds, Make Them Count, with Sylvie Di Giusto. Enjoy!   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop

Top Virtual Keynote Speaker Photography James Taylor interviews John DeMato who specialises in portrait, event and headshot photography for top virtual keynote speakers. In today's episode John DeMato talks about Top Virtual Keynote Speaker Photography. John DeMato is a portrait and virtual photographer who serves speakers, authors and expert-based business owners to create persuasive visual storytelling that motivates their audiences to care, connect and take action. What we cover: Shooting photos of virtual keynote speakers including Sylvie Di Giusto, Phil M. Jones, Vinh Gianh and Ty Bennett. National Speakers Association Creating an experience Pre-session strategy call for virtual keynote speakers Virtual speaker wordrobes The challenges of green screen spill Photographing 80 virtual events DSLR vs Webcam Working with the camera Tools: Google Drive Book: Badass Your Brand by Pia Silva   Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/top-virtual-keynote-speaker-photography-sl069/ James Taylor Hey there, it's James Taylor and I'm delighted today to have on the show John DeMato. John DeMato is a portrait and virtual photographer who serve speakers, authors and expert based business owners to create persuasive visual storytelling that motivates their audiences to care, connect and take action. I am a huge fan of john and his work, as are many of many top speakers from all over the world. And I'm really excited to have him on today to talk about the work that he does and how he basically helps other speakers tell better stories about ourselves and what and what we what we actually do is living. So john, welcome onto the show. John DeMato Thank you for having me, James. Always a pleasure talking to you, my friends. So James Taylor shame is a what's happening in your world at the moment. John DeMato Well, uh, despite the fact that the world's been a little upside down and sideways, we've been managing to figure some things out and kind of roll with the punches. My lifestyle portrait business took a bit of a header over the past couple of months and fortunately, I was able to spark some inspiration and create something that still allows me to be useful and serve the speakers that I work with. So I'm very fortunate for that. James Taylor That unit you and I met I think it was 2018 I'm gonna say 2017 2018 when we did a shoot together in New York City, I been working there and then I I reached out to you, I can't remember there was no speaker. I think it told me about you, maybe Geoffrey shore, and we got together and I was you know, I'm used to like doing photo shoots and speaker with with photographers, and you get maybe three, or maybe four usable shots from from a day. I was blown away. I mean, I think in the shoot that we did, we almost had like 100 shots or something. It was incredible. And that's kind of what you're known for in terms of your portrait work with photographers is just basically creating enough content content for them to use over the course of a year. John DeMato Yeah, yeah. I mean, the fact is, is that a speaker's life, you know, although many of us are grounded now. But despite that, you know, when things are normal travel, you're busy, you have multiple tentacles to your business, you don't have a lot of time to continuously invest. So it's important that when you do get in front of the camera, how many ever times you do that you maximize that value by getting as much out of it as you can. James Taylor And I think after we did that, I started seeing your work because you have a style, you know, in terms of photographer, and I thought, Oh, that looks like John's work. Oh, that looks like you know, there were there was there was something about it, there's, there's a certain thing with lighting and a certain kind of feel and emotion as well. So tell tell us about some of the speakers that you've worked with many, many, many of them, we would actually know ourselves. John DeMato Yeah. Well, I've been fortunate enough to be interested. Do the into the speaker community through people such as yourself and Sylvia, did you so she introduced me to the National Speakers Association here in the United States and that pretty much opened the door to me to meet a lot of amazing speakers like her and Phil Jones is also a an amazing human being and a great clients. I've worked with other people, like just pet it also within the community. I've also done a lot of virtual work recently with some other speakers such as Vin Jang, and Aaron Kane, Ty Bennett, people that just really blow me away in terms of their presentation and it just makes my life easier photographing them because they're so awesome at what they do. James Taylor So I'm not very good at it because I was having a conversation with a speaker the other day and I said, You've got to the speaker had made a real pivot from doing a lot of in person keynotes all around the world and suddenly, like many of us can stuck at home. And they're doing lots of virtual keynotes, lots of virtual workshops as well. I solicit you've got to have a conversation with john and work with john, to get a visual representation of what you're doing. I mean, he's at the moment he's doing like little screenshots and, and I think maybe using little clips of things didn't look great. So I was trying to explain to him what you do when it comes to the virtual so we all know that the kind of photoshoots that speakers we get, you know about speaking on stages or, or you know, in some kind in our offices or whatever. But describe that the virtual thing. First of all, tell us how did it come about? How did that first gig come from, for being a virtual photographer? And then tell us about when you start having conversations with speakers? what they see how you describe what you do, John DeMato right? Well, the reason that it was even born in the first place was because I was I was sick. I was getting over Coronavirus. I wasn't feeling great. I hadn't picked up the camera in about four weeks. And the NSA, New York City chapter was putting on its first virtual event. And quite frankly, I wanted to feel useful in a little bit more like myself. So I just picked up the camera and I was in my office watching the presentation, Jill shuffle bind was speaking at the time. And I'm like, you know what, let me get a couple shots to Jill just for the hell of it. And I snapped the couple I looked at the camera the back of the camera, I'm like, wow, these these actually don't suck as much as I am and so I decided to shoot the entire program. And I think Chad highness was on that one. There was a couple of other there was another speaker I think I don't hundred percent remember, but either way, I shot the whole program. And the next day, I've wanted to again feel like kinda like myself, so I decided to write a social post, which I hadn't done in weeks. I put it out. And the next thing you know, I got a ton of reaction from a lot of speakers. And I thought to myself, this might be something. And from that I kind of consulted with some other speakers just pet it was actually one of them. She was one of the first ones I want to talk to about this. And she gave me some ideas on what would be important for speakers to have why these photos are important. And the biggest takeaway from that conversation was, it's about creating image content that speakers can share with meeting planners and organization heads and people who book keynotes or facilitators of any type. And basically what they want to see is the experience that the speaker will create for their audience. And that's how the whole thing was born. And then that's how the whole thing kind of steamrolled and developed from there. And the way that I present it to speakers when I talk to them is about the experience, but it's also the reality of your situation right now, if you're migrating to online and doing virtual presentations, these photos serve the same exact functions as your branded lifestyle portraits, and your live event stuff. Because this is what your business is now and to a certain extent to the future when people, you know, keep this within their repertoire. But either way, the point being is that you need to put out photos that represent who you are and who you serve, and why you do what you do and still have that expression and still have that artistry and still have that ability to capture your audience's attention. James Taylor I think the interesting thing about you as well is something we've worked together, we can start off talking about like brand, you know, what you want the brand to say what there's a whole series of quite strategic decisions being made along the way as we were kind of going back and forth, which is not frankly You know we've all been in this if you had to do photo shoots you you can turn up the photographer okay stand there maybe change that shirt and but you can have i do i think you call them as a strategy calls or I don't what you call those, those discussions you go into with the speaker or the thought leader, where you really start to kind of drill into like, What are you trying to say? What is the story that you're trying to say with images? Yeah, John DeMato yeah, it's a precession strategy calling it manifests itself in different ways depending upon how I work with a particular client and from where they're coming from in terms of what service they work with me on but But the main point to all of that is there is no show up and shoot or even with virtual there is no here's the zoom link and go make it happen. There is lengthy conversation beforehand because I need to know who you are in order to know what types of expressions I need to capture on your face. What level of artistry I need to include into these photos and how interesting they need to be based on, you know, the the quirks that make you you and yeah, wardrobe is important. By the way, it's not it's not something that should be dismissed. But it is. It is one piece of the puzzle much like vanity overall is a piece of the puzzle. We need you to look good. But that's not the most important part. That's a foundational element. That's a given not a goal. The goal is to create an image content that will visually punctuate the sentiment of every single story you want to share, whether it's the copy on your website, whether it's social posts, blog posts, whether it's a slide in your presentation of a photo for your book, whatever the case may be, whatever, wherever you put your story, your message, your insights part of your framework, you need to have image content that will punctuate visually that sentiment in order to drive people to get people's attention. So that they care, connect, and ultimately take action with you. James Taylor Now you have an interesting role in doing that, because you work with so many different thought leaders and speakers and you're, you're inside of those, whether it's the zoom webinars, or those online conferences, virtual conferences that are going on, as well. So you're also seeing probably from a from a photography standpoint, and from an audio standpoint, what looks good on the in the camera, and I'm gonna put my hand up here, I'm not a big fan of green screen. And, and I love it for certain things. By I feel there's a real danger that we've got so focused on the tech stuff that we've put the aesthetic out of the window a little bit, or you can feel jarring at times if it was being it's being used for just the sake of using it. So from your perspective, as someone who has to shoot these, these sessions, what are you finding is working with Once you take those shots, you can look back and think, ah, this is interesting, these kind of backgrounds or this kind of setting or, or this type of setup what what's working for you? John DeMato Well, well, from my vantage point green, the virtual background can either be really cool when it's lit well, and there's separation between the speaker and the background so that there's no, there's no spill of the green screen on the person. So they look like the Incredible Hulk, which I've seen a million times or when they move their arms. It's not lit well, so anytime they move their arms, you can see the aliasing around their arms, and you could see where they're what the actual background looks like. So that looks crazy. And it is jarring and you're right. So it's a dicey proposition if you don't really have the proper lighting to do it. But what has worked, I mean, I've seen over 80 of these events, and I've seen some amazing stuff and a lot of it is that simple. As dressing up your office decluttering the background behind your head, creating contrast between what you're wearing and what the color of your background is so that you pop off the background. The bookshelf thing is great. A clean wall is great. I mean, I've seen people just use plain blue walls or plain blue seamless paper or plain white, seamless paper. I've seen people go all the way above and beyond with neon and colors and digital writing boards and all of this stuff. But the most important thing to keep in mind is that what you want to do as a speaker is stand out in the frame 100% of the time, which means whatever you do in that background needs to support that ultimate goal. Because at the end of the day, if it's just you talking about the lighting on your face is clean. You look good. There's no any weird distraction That's the most important thing, start from there and then build out. James Taylor And then what about, you know, obviously, many of the speakers, they're using webcams, some of them may have nice kind of DSLR, high quality kind of cameras with nice lenses that they're using to get little bit of depth of field as well. If someone's just kind of starting on this process, and they're doing more presentations, and they know, let's say they're gonna be working with you, and in a month's time on a project, any advice you would give them in terms of the technical at the camera that they use, for example? John DeMato Yeah, sure. Jeff Shaw, Phil Jones, they use DSLRs. It looks great. I saw them prior to using it and the quality differences definitely there. But what I would say is this, don't invest. If you're going to do virtual photos, don't invest in the technology. It's just for the photos. It's not worth it. If this is something that is bigger. That eye you know, you want to present yourself with a little higher resolution with a little depth of field you know or blurry background as you guys say with the blurry background. Yeah, yeah, I'll simplify. Yeah. So if you want if you want the blurry background, you know, then you then and you plan on being on getting paid speaking virtual gigs, yeah, I'll give you the tips. You know, I'll give you the, the HDMI cable you need the DSLR camera that works best in auto and how to frame it and what to frame out and all of that jazz and I go over that with some of the speakers prior to I've had several of those kind of sessions but here's the thing, if it's not that big of a deal for you, and you maybe just want to upgrade to say a couple hundred dollar Logitech that's cool to the point is this. You just need to feel comfortable about the way you're presenting yourself. And then however that looks, that's when you call someone like me to photograph you. Yeah, that's one. James Taylor Yeah, it was interesting. I mean, I remember when I was done, we obviously I've been doing the virtual thing for cloud too many years. But I remember when we started doing things while I was using more multi cameras, I just knew I wanted to have a little bit more movement and just, you know, make it more especially the longer sessions. I liked having like maybe three cameras, I could go between a wide shot and an up close and maybe something or even an overhead shot. Yeah. Yeah. And, and I was thinking, God, this is gonna cost me a fortune here. I buy like three digit DSLR you know, I only had one DSLR but let's say I get another. They were like 1500 dollars or $2,000. By the time you had lenses, and in the end, I had a conversation with one of my speakers. You remembers Tom, Tom lightning, and he's even a lot of video stuff in the past. And he gave me a great little tip. You know, this is a kind of hackers tip. He said, go on to eBay and buy two cameras like a handycam cameras that like almost the prosumer versions, like five years ago, they would have been the top cameras. And he said, you can get them, you get like three of them for like a couple hundred bucks. And just get them like color and color match them and things or something can give you that without having to spend an absolute fortune, and have your one main nice establishing shot with all the depth of field stuff. He said, but a lot of the things that we do, we don't need a big, you know, fuzzy backgrounds or depth of field, because of the rooms that we're shooting in a lot of times when we're doing virtual. John DeMato Yeah, if you're doing if you're doing a solid background, the narrow depth of field with the blurry background, it's some consequence, you're not going to see it, it's gonna be useless. In fact, it'll it'll cause problems potentially with the focus on you as you're talking. Yeah, but in terms of the multi camera, I mean, the thing about the multi camera that I've seen that's been very successful is a getting back to the technical piece, just make sure that the two that you buy are in fact the same because when you switch between three that are all completely different, it's going to look weird and all the matching in the world isn't going to match, just FYI. And if if one of those chips in one of those sensors is older than the other, you might have to work harder to match those two. Just keep that in mind. I think that's a good point. James Taylor I had that with what I was trying to figure out between I use ECAM and also an ATM switcher for switching and for the email I figured you know what would be because I couldn't get one of the lenses just to match and it always looked off and actually thought you know, I'm going to try and do I'm going to try and make that lens black and white and I'm going to strip all the color from and so I'm not going to try and make it look the same thing. And I kind of experimented with that and I almost going to use it now as my at the side camera like when I'm kind of talking off camera like it's like a like a TV now because you obviously your bank For the people that don't know, you worked in TV for many years as well. So some of the stuff you've maybe done in the past is now coming probably pretty useful for you as well. John DeMato Well, while having these conversations with people now that now I get to dust off the producing skills, yeah. And here, but here's the thing, though, with that multi camera where I was getting pointing to before was the fact that when you have multi cameras, yes, doing what you do, when you change the vantage point on you from wide to medium to close to three shots or overhead, it creates that visual variety that you want, and that impulse of people getting bored gets lost when you switch switch switch, that's great. But one of the most effective things that I've seen a lot of folks do a multi cam is to they'll have a sitting, they'll have a sitting camera whether whether in front of the just sitting and talking, maybe sharing slides, then they'll cut to a second camera that has a flip chart. You know James Taylor This Vin, I think Vin does that Vin Jang John DeMato yeah Vin Vin does that yes. And also Clint Pulver did that the other day. He had a he had a, I think it was three cameras. He had one where he was standing in front of a backdrop. The second one was on his, he's a drummer. So he had one on his drum kit straight on. And then he had an overhead that was straight down on the drum kit. And it's just, I mean, listen, like I said, you don't have to start off with like, you know, bells, whistles, confetti, all this crazy stuff. The fact is, is that you just need to look like a badass and confident and know what your stuff and then you start from there and build out. But there's a lot of flexibility with multicam. James Taylor And I think one thing that's interesting getting going where we're kind of starting to move from, you know, from us being a speaker on stage where you had that quite a big canvas to work on. So your body movements are much larger generally, than when you come to a studio In a small camera, they're all those little small facial movements like it's like going from being a theatre actor to a film or TV actor, where you suddenly have to go like slightly kind of smaller and more more focused. I remember working with actors some actors before, and they might have a three cam, three cameras in the room shooting a scene. And and it's, I would say this especially the case of female actors, is they would know exactly what lens was on a certain camera. And they knew which lens worked particularly well for them for certain close ups. Oh, is that the such and such camera is that such a such lens, because they knew they had enough. And I'm almost thinking now for other speakers as we have to get. Obviously we're in we're in version 1.0 of this just now. I can see very quickly getting to the stage where speakers not only know like how to do it on stage and that way, but how to use some of those devices that an actor would use and playing with the camera and having a conversation and treating that how that camera was like your best friend. As well, John DeMato yes, that's a very good point. And it's something that I've had to actually coach through some of the stuff that I'm doing not not the real in person real audience events, but the stage events that I photographed with clients a lot. And it it really starts with this number one are what are you presenting? Is this a keynote to an audience? Is this a webinar where you're just basically talking to yourself record pre recording it and sharing it? Is it a mastermind group where it's more of a conversation, hotseat kind of thing, those that dictates immediately what you need, how you need to play with the camera. Because if it's if it's like a mastermind conversation thing, just be yourself just be normal. But if it's something that's going to be in front of an audience whether or a live audience watching in or an audience that's going to watch this purchase it or sign up for it or whatever. You need to be on. And a lot of the times when I work with clients to do their full screen speaker shots, you know, and there's nobody here and it's just us. I in fact, I did this yesterday, I prompt my clients to pull up sections of their keynote, and to be cognizant of the fact that your body language still matters. Even if you're sitting. Yeah, you need to move those hands, you need to move that face, you need those pauses, I need to see all of those things. Because again, as I said earlier, these photos are a representation of what your business looks like right now. And you need to do the same exact things as if you were in front of a room of 700 people. James Taylor Now I'm conscious that because this is a audio podcast, people can actually see your work. So we're gonna have links in here as well, but to take us through, let's say if I'm someone listening to this just now, they're a speaker, maybe they've got an upcoming keynote or they're giving a workshop and they really want to use that to be able to do a photo shoot photo shoot Photoshop, or maybe they've got some really want to start promoting their virtual but you don't really need to maybe almost like fake it till you make it and do it do a live type of shoot. Take us through the process of when you work with a speaker, where does it? Where does it start? And what are the stages that you generally go through and speaking? John DeMato Well, the first step is I just admit, yeah, this is weird. It's gonna be weird. And it's not the same as doing it live. But it's important. We go, we talk, I, the first part of the strategy that I have with a client is I start with, you know, what, what are they trying to do with these things? Are they just looking to create a landing page and just let people know, hey, speaker, bureau person, hey, meeting planner, this is what I do. And that said, or are they looking to dive a little deeper and create a social strategy? If they're looking to create a social strategy, then we get a little more meaty. Basically what I want to know is, what are the types of presentations that they do is that is the audience usually locked out or brought into these things because that will dictate Whether or not I shoot the Brady Bunch shots, the gallery view all the faces the collection, because my goal in the strategy calls is to kind of identify the key elements in their presentation, whether it's audience, are they using slides? Are they doing live drawings using a tablet? Today? How many cameras do they have? What are the Today's a flip chart, I'm trying to figure out what that presentation looks like so that I make sure that I capture images, fullscreen speaker, speaker with the filmstrip of people on the side filmstrip of the people on the top the audience if the audience is available, and side by side mode with the speaker or the tablet live drawing while they're working. Because my goal much like the branded lifestyle portrait photos or the live event stuff that shoot is to capture that visual variety because we want to be able to sustain them for you know other a sizable amount of time with images of the same event, but from different vantage points, because that's when once I have the elements on their end of what their presentation looks like, if there's an audience, all those things, that's when I take my laptop, get my folding table roll around on the floor and shoot them in different parts of my apartment. James Taylor And that's actually important because I think it'd be quite easy to say, Okay, well, so you just take take photos of the Zoom Room or something. John DeMato But yeah, James Taylor but actually the device, let's say iPad, talk about actually the room this the spacing in which you shoot that because I think it's really important cuz for me as I'm not a speaker, if I'm a client or event professional, and I'm looking at that is suddenly has a more realistic feel. I feel I can imagine myself, you know, so I'm saying this is a vegan now but sell the sizzle, not the steak. It feels like it feels real. Feels like, Oh, I can imagine myself watching that presentation. So you could just briefly describe because you went through that very quickly, like in filming different parts of your room. What in your apartment? Why is that important? John DeMato It's, well, it harkens. Well, first of all, you just confirmed what I had said earlier. It's about creating image content that illustrates the experience the viewer would feel if they were tuning in to your presentation at home. Right? So for me, at first, when I first shot those initial shots for NSA, my camera, my computer was tethered to my my office on the desk just the way I work, there was nothing and then the thought of experience, experience experience create the experience Well, they're not going to just watch it on that that's why I include my windows and and my French doors and you know the blinds and shooting on different surfaces and all of that kind of stuff because what that does is it creates that whole vibe, that kind of the scenario. And also, instead of just shooting it against like a white wall or a gray wall, which I could also do, that's not as interesting yet, but when you incorporate outside elements, it adds dimensionality and artistry to the images that captures people's attention. And by the way, it's because of this virtual session that I think I have the most famous apartment in the speaker community now. So many people's photos. James Taylor Well, at some some point, I'm going to come and hang out with you. I think the last time we were together, I think we possibly broke a few laws in terms of when we were doing that in person photo shoot of. John DeMato Yeah, private property. Yeah. Credit property. Yes. Yes. We're fine. We finally the photos are James Taylor so fantastic. So so people, obviously, and it's difficult with it with obviously a podcast interview like this, to really get across what these things look like. So please, we're gonna have a link CEUs people head over to your site and can see what you do. But before we can talk about that Usually a question I asked all of the speakers isn't normally speakers that we have on the show is I asked them what's in their speaker bag? What isn't that bag that they carry with them to all of their speaking engagements. So your your bag, you know, when we get back to doing live events again, it's going to be a little bit different. So what is in that bag of tricks that you take with you apart from obviously your one movie camera and lens, what the other things that you take with you that maybe speakers don't necessarily think about? John DeMato I can't wait to get back to live events. So my mic, my bag actually has two camera bodies for lenses. And I think now we're going to be That's going to be in my bag now moving forward. When James Taylor And what about resources or apps or tools are there any in terms of your we have Really can talk about your your mobile kind of creative process in your own role as a creative a thought leader. But are there any online resources or tools or apps that you find particularly useful for the creative work that you did? John DeMato The app that I live in? Well first of all, Google Drive is my that's it's my lifeblood, I work off my phone with it. I work off my Chromebook, my laptop, it has everything. Another app that I have found to be extremely useful is my notebook app. That's the one where I write down idea nuggets that popped into my mind throughout various times of the day. And that one really helps kind of fuel my creativity because when I'm in the mood to write something or find I'm working out a an idea for adding to my services, I just jot it down in there. And then when I'm ready to actually entertain the thought of taking action on it, I go right to that app. James Taylor So is that is that Just the one that comes with the phone like the iPhone Oh, John DeMato no, no, no, it's, it's, it's an outside app that you pay for. It has interesting ways to chapter and Chronicle stuff. And it's, it's more flexible than the regular one on the iPhone. James Taylor And then, if you were to recommend, you know, our listeners just now, obviously, most most of our speakers, but we kind of touched on a little bit in terms of thinking about branding about visual identity, visual storytelling as well. If you can recommend maybe one book to our listeners that can maybe just kind of help them. Think about their brand, you know, visually, it could be a booking of photography, or it could be just a book that's just gonna like maybe take their mind in a different place. In terms of visuals, what would that book be? John DeMato You know, I would probably say the one the one that started at all for me and the young woman that helped me with my niche and discovering this whole, this whole thing. It's bad A brand by Pierre Silva. Um, it's it. She doesn't talk necessarily about visuals, but the way that she talks about brands. It Well, there is a section on on photography. But the point is, is that that book really gets you thinking about putting yourself out there in a unique way and the colorful way she presents herself she's New Yorker. So it really it helps kind of help you see where you are and where you want to go. And from all that good things come, James Taylor and I'm suddenly remembered it was clear that is how I first learned about your work. You did amazing shot over. I can see it now. She's wearing a red top. She has quite a John DeMato stress like James Taylor yes. Yeah. And it was such an iconic type of shot. I thought he answered on the interview that I did for my creative life. I said, Who was that photographer, I want to work with that photographer. And that's how your name came up. So that's when it all kind of coming back round to things. Full Circle, John DeMato we made it. What we made came James Taylor back around the other end as well. JOHN, let's imagine you woke up tomorrow morning, a New York City there, and you have to start from scratch. So you've got all the tools, your trade, all the knowledge that you've acquired over the years, but I'm gonna take away your address book, you know, no one, no one knows you. What would you do? How would you restart things? John DeMato Well, I would probably start to listen, I would go on LinkedIn, I would look up the types of people in which I want to serve. So keynote speakers, facilitators, expert based business owners, look up who is in the New York City tri state area, and start to connect with them and engage their stuff and don't ask them for anything until they respond back and then have an actual conversation and see where it goes. James Taylor While talking about connecting where's the best place for people to go so they can connect with you See some of your work the great work you've done with lots of other other speakers and they reach out to you by getting a virtual getting a photoshoot done soon where's the best place for them to go and do that John DeMato that's place is my website. JohnDeMato.com from there you can sign up for my social sign up for my newsletter. You could also follow me there just you know email me from there you can James Taylor do that. Well john, it's been a pleasure speaking as always I always love hanging out and I can almost smell the cigar smoke. Are you a big cigar smoker, so I can almost feel feel the New York City vibe with a cigar smoke. Just now please stay safe. Stay. Well, thank you so much for coming on the speakers live and please continue doing the beautiful creative work that you do as well. John DeMato Thank you, my friend. I look forward to seeing you in New York soon. Website of John Demato #speakersU #speakerslife

How To Develop Your Personal Branding As A Public Speaker James Taylor interviews Branding keynote speaker Sylvie di Giusto and they talk about how to develop your personal branding as a public speaker. In today's episode Sylvie Di Giusto talks about How To Develop Your Personal Branding As A Public Speaker. What we cover: Common mistakes in crafting your image as a public speaker Which kinds of public speaker videos to create The world's best public speaker bag? Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/sl066-how-to-develop-your-personal-branding-as-a-public-speaker/ Hi, it's James Taylor, founder of SpeakersU. Today's episode was first aired as part of International Speakers Summit the world's largest online event for professional speakers. And if you'd like to access the full video version, as well as in depth sessions with over 150 top speakers, then I've got a very special offer for you. Just go to InternationalSpeakersSummit.com, where you'll be able to register for a free pass for the summit. Yep, that's right 150 of the world's top speakers sharing their insights, strategies and tactics on how to launch grow and build a successful speaking business. So just go to InternationalSpeakersSummit.com but not before you listen to today's episode. Hey, there is James Taylor and I'm very very delighted to have the wonderful Sylvie di Giusto with me today. Now people packaging is what I do so Sylvie Did you still who helps individuals and organizations to explore how people make up their minds very quickly about them, the leadership potential or their company and either open the door or slam it shut. As a professional keynote speaker, corporate trainer and image consultant Sylvie uses her multicultural background to work with leaders from around the world who place great importance on themselves and their reputation. She was recently the co chair of the National Speakers Association winter conference, which is one of the best four speakers events I've ever spoken out or attended. Austrian by birth, French and a heart Italian and a kitchen German in our work ethic and American by choice. It's my great pleasure to be joined today by Sylvie di Giusto. Welcome. Sylvie, Sylvie di Giusto thank you very much for having me. I'm so thrilled to be with you and thank you for your kind note about winter conference. But it's you know, a conference is only as good as the speakers who are there and you have been one of them. And we were super thrilled to have you there. James Taylor It was an amazing event. And it was it was it was lovely. Just, I mean, I always enjoy just being around our tribe of fellow speakers and learning from other speakers and just all the conversations as well as hearing them speak on stage. But I'm wondering, what must it be like to organize a conference like that of I mean, how many speakers you have, like 50 plus speakers that you had there as well? What? How was that experience? Sylvie di Giusto Oh my god, it was one of the biggest learning curves I have ever had in my entire career. It is so fascinating. And if there is one recommendation I can just give right at the beginning of this interview. If you ever have the opportunity to see the other side of our profession, please do it. I have learned more than I have ever thought about our industry in general, about the requirements of our clients about speakers and their behaviors. about organizing an event about leadership about volunteering. There have been so many lessons involved and I wouldn't want to miss one of them. James Taylor Now, one of the one of the things I thought was very interesting about the event you did is you really, we the whole theme was the future of speaking. And you try to you dread lots of different types of formats, different ways of presenting. You definitely got I would imagine pretty much all the speakers out of their comfort zone in terms of what they used to doing. You. I mean, the ones you had it you did like a fake kind of I think, was it five minutes, super short ones. You had people speaking in the center of a room with the audience round about them. You had a room with three stages on it, and kind of going around with like a rock festival or something as well. What was the feedback that you got from the attendees? First of all, what what did the attendees really enjoy about about the event, and actually, what was the thing that was most enjoyable for the speakers? Sylvie di Giusto So we had kind of a theme behind The future of speaking the future of speaking was our official theme of the conference. Our inner future theme was that we always said that we watch the audience feel and think like, Oh, we didn't see that coming. So surprise them constantly with something new. And the new things were that we didn't use just an Emirates stage like in every conference at the front of the room, we put them in the middle the next day, we split them up in three the next day we split them up into because people didn't see that coming. We didn't give them the canned presentations. We asked all speakers including you to present in very specific formats that are not average anymore that are not, not can't because if there is one thing we have to learn from all the people we spoke to about the future of speaking is average is not good enough anymore. Can't is not good enough anymore. You must be prepared. To present in new formats, with new times with new methods, and the beautiful thing was pushing people like you and your colleagues into areas that were out of their comfort zone. I mean made beautiful things happen. I will always remember your presentation I will always remember a presentation we heard from a colleague about disabilities and how we handle our finances in the future. We are one out of five has a disability and we made it dark right now I'm in the moment dark and Libra, those who couldn't see what she saw, or when we had time in speaking to a robot back and forth. So those are all things that constantly pushed us out of our comfort zone and pushed the audience out of the comfort zone. And that was just some matching magic but what about the speakers the person I probably felt obviously sorriest four but the one oh my heart was going to going out to like, that's a hard gig James Taylor was the speakers that Had to speak in the round. Because I was constantly if I was a speaker, you have to really you've got people behind you and people aside, you're wanting to ensure that you're you're connecting with an audience, but they're Sylvie di Giusto everywhere. James Taylor And I'm interested in what was what was the kind of response you get from the speakers, I had to do the kind of speaking in the round. Sylvie di Giusto But first of all, one thing that is just amazing as a host is you have the option one time in your life to speak if you host a conference, to invite those people who you really trust. So we only ask people where we knew they can handle those challenges and actually, they gonna enjoy it because they are adventurous. They want to try it, they are creative, they that's gonna come back with us with a cookie cutter approach and say no, I only will present in the front and I only can do a 60 minute and not a 15 minute presentation. So if there is more beautiful thing about that it's as a host, you can invite people whom you trust and we know that Enjoy those challenges. And it is a challenge. It's a challenge that you have to map out your stage, which you also should do with a stage at the front anyway, but the mapping is just different. So everybody was kind of the first moment Oh, I didn't see that coming much. I have to present the route or after present have worn out of you were one of the brave ones who presented on water out of three stages with two speakers on the stage is already standing there and waiting for for their presentation. So honestly, the speakers we had there, I think they enjoyed the adventures. We took them on as much as we did, but it was very easy to do it because all of them repeatedly trusted. James Taylor And it was good. I know that many of the things that you did, they're going to get taken into the the influence the NSS main conference, I was chatting to Brian, a couple of people that say, Oh, we lost how that works. We're going to see we're going to steal that one. We're going to take that one we are going to use that idea. And so let's Come back to you though. I mean, how did you get started in this? This world is peculiar world of speaking, and who was your early kind of mentors. Sylvie di Giusto So I come from a corporate background and I actually was on the other side, I was a buyer. I hired speakers for many, many years. So for me, it was fascinating then to switch sides and go on the other side of becoming speak about myself. It honestly happened more or less accidentally, so I'm not one of those speakers who woke up with five years older that I want to become a professional speaker. I moved to the United States. I always wanted to live here. And then this we tried a career change. And then I just switched not science and became a speaker, myself. And one of the very, very beginning I struggled it. Two things happened. And I think those were major points or, you know, changing point in my career. The first one is I always Thought as somebody who is obviously his language is not first language is not English, it's gonna be very, very tough for me to be successful as a speaker, because the instruments that we play in our boys are the words that we, you know, four out on stage. So that was a little bit concerned about my accent, a little bit concerned about not being 100% per month, you know, free of mistakes. And then something very fascinating happens to me after two years, I got invited on a TV show all of a sudden to comment on the public image of some politicians here in the New York and New Jersey area. And they invited me again and again and again and again. And it was a torture for myself. It was a torture for myself to watch myself on TV. There are all those experts around me that had such an eloquent reverse that were so well spoken and it sounded so perfectly that was me, but in the middle and said something and I thought oh my god, it sounds terrible. So one day at a holiday party, they invited me to the holiday party islands to the produce and said, You know what, I actually have no idea why you invite me again and again and again. Because all those experts sound so eloquent around me. And then I have this expert. And he says, to me, that's executive reason why we invite you. Because you say things simpler. And those experts and every single person in the audience understands what you're saying. And second, you sound like an international expert. And I mean, always remember that. I mean, I'm so grateful for that confidence boost, right? That changed everything. I realized, oh my god, maybe maybe it is actually my my advantage. So since you're hosting so many summits in viewing an international summit, if there is a lot speak out there who would think that his or her language his or her accent, or the fact that English or whatever language is not the first language could hold them back. I encourage you know, even change your mindset. And actually think how that could be your your advantage, you know your advantage in front of audiences. So that's changed everything. And second, what's changed professional and business wise everything was that I got in touch with the NSA and I have everything, everything related to my speaking business. From then many, many mentors I found within NSA, some of them I'm going to turn around. Look, those are both remind us here. Many people from NSA, every conference, I go home and if it's just one sentence that sticks with me, I put it here as a reminder, and I'm just lucky to be surrounded by many great people. That's great. It was James Taylor a you've got you've got I mean, you're very stylish. So you have these lovely stylish things. I have them as stickies post it notes on my computer in front of me, and I would say what they are But there's some kind of like things that are obvious to you. But I think what you said there about if being being a speaker, when if you're an international speaker, when English has been the language of international business, where English is not your first language, it's not your mother tongue that can be that residence. And I, I think it's really powerful to think about that because most of the people that are probably watching this just now and listening to us, English is not their first language, but they're looking they're becoming entered one become international speakers. And then my friend, Frederick Heron, who's actually one of my favorite speakers, and he's Swedish. And he speaks with a very strong Swedish accent when he speaks at first you think, oh, that's and it's really endearing and it makes him him and it's kind of your it's memorable in that way. But I remember him saying to me that you have to remember that now in business, especially if you think globally, you don't think just in America or the US or the UK. When you think globally. Most people if they're having conversations about business, most of those conversation Have between people that in even if they speak English or English isn't their main language is it in their mother tongue? It's, it's you know, we hear differently. I know there's different expressions, different phrases that you use for that when English in your first big you're talking this language and you're able to answer so what you said there by if you you think first that will that's a disadvantage having not having English as your first language but you also have two advantages you have one is you have the alien advantage. It's always much more interesting if if it's if it's the other and if my friend manifested a van You know, when the best public speakers in the world when the Toastmasters public speaking award last year, he says he says alien advantage. He gets booked most places where he's not the country that he's from. He's from India. He gets booked all over the world because He's different. He's unusual. But the second thing is what you just said there. If English isn't your first language, you have to really be much more cognizant and thinking about the clarity because you don't have as you You know, as English we can kind of play around if your English, German language and play around language, you have to be much more focused and you can move. And and there's a real clarity to that. And it just gets through all the a lot of the nonsense and a lot of the, the terminology, and it just gets straight to the truth Sylvie di Giusto straight to the point exactly. And I will I will always remember the moment I think that the TV producer even doesn't have an idea what he did to me, but it gave me such a confidence booster, I can actually do that, I can actually do that. And it's similar to what you just said it's a linear advantage. I live in New York City. So you might think that's the perfect place for me to work. I have to tell you, that least of my clients actually come from New York City. Most of the time, I get hired somewhere outside but I'm the one that brings in the international that global kind of flair to the conference. So I encourage each of you who don't have a perfect sounding English like chains has to just step back for a moment and look at this, from this point of view, it can be applied all the time to James Taylor now you're known as being the kind of the people packager, you're very, very skilled of being an image consultant and, and really helping, whether it's executives or other people, speakers or people in media, very quickly get their image get their message, right. So I'm wondering when you approach the world of speaking and note, now you were the product was that harder because you're kind of, I don't know how you feel, but it's but I also feel it's very difficult to give myself advice. I'm very giving advice sometimes to other people, when it's me, like taking my own advice. I struggle at it. So how did you approach your own brand and think about how you want to represent your own brand. Sylvie di Giusto I mean, it's funny that when you look into our industry, usually we speak about topics where we had issues ourselves flat. So those who speak about health and then look into the history they had a very unhealthy life before. Right are those who speak about confidence actually have some issues with their confidence before it's the same with me. I remember myself, being always somebody who was, I call myself a second row God, I always wasn't very good in the sec in the second row, helping a seal to shine, helping my boss to shine, helping others to shine on I was only that great mouse in the background and every single promotion walked by what I just didn't stand out. And the same was for the people I when I was in HR training and development and leadership development. Somebody young, ambitious people in their organizations I've worked for, they didn't step down as potential leadership material. And so, on that journey, I was lucky enough to to create coaching programs that included image consultants that worked with our executives and that saw the transformation. And I knew I needed to it's my own issue too. So I saw that transformation. Myself and then became so obsessed by this topic that I went back to school and wanted to learn the instruments and tools. But first and foremost for myself, and if you compare me myself and I know with the person I was 20 years before you would see a very different woman there. And for speakers, the way they present themselves in the first impression they make is tremendously important, first and foremost for themselves, right. So how they feel about themselves before they walk on such a stage that has an impact on how big presented how big craft or art out there. But second, not only for the audience, it actually begins much earlier. Third, when a meeting planet explores you somewhere, for example, in a digital way on the internet, with your website with your video, somewhere where you implement something in their brain that is either positive or negative. And from that point, confirmation bias will work for you. Why? James Taylor Because we make decisions so quickly. I mean, it's part of that thing of, it's just our evolution, the way that as human beings, we have to kind of try and reduce the calorie burn of the brain. So we look for very simple patterns, and we just can recognize and very, very simply as well, what were some of the mistakes that you see for the speakers make? I mean, you've been in this position of, of selecting speakers, whether in the corporate world or in an NSA event as well. What are some of the mistakes that you see the speakers make, when it comes to thinking about their, their their image and in terms of how the event planner the meeting planner is going to be looking at. Sylvie di Giusto So the first mistake I would say is not taking into consideration that the first impression that you make, I would say nine out of 10 cases usually happens online. The chances that you meet a meeting planner in a room that somebody sees you and refers you from them. meeting planners perspective. But most of the time, they are going to explore you online. So you have to think about the image the picture that you draw online with all the elements that you have out there with written words with videos with pictures with every single element, and they're gonna judge you based on three elements. I call them the ABC or many people call them C and the ACI parents and you might know now immediately think about your clothing. Yes, that's part of it. But that's just one of many visual hints you sent them so when they look at your pictures on the day not only look at what you wear, they look at how you stand that's a visual information to the audience that background how many people are there what kind of conferences that what is the atmosphere? Those are all, you know, details that we can send information in, in a very simple visual way. And then they look how do you behave? How do you behave on social media? How do you behave in your video? How do you pay And you're speaking to them and what is your body language? How do you act? The second information? And then at what point of obviously, we are going to say something, right? How do you communicate? And the second mistake is, I do think that sometimes we forget that all of those three elements are important. I mean, you can have visually, a perfect website as visually appealing pictures, you can mirror the best suit you have in your wardrobe. If you don't follow up with your behavior and your communication and deliver them what they want to see. It's not been for you. James Taylor So essentially, it has to have integrity across everything that goes to the entire thing of the customer journey has to it has to just feel, yeah, this this feels like it all fits together. You know, from what I see on the site, that the language the email communication, having that discovery, call that phone call with the client has to just all fit together. Sylvie di Giusto And, you know, you're I mean, we are in the business of speaking when in the end, we want to attract people who give us money in exchange for what we deliver. So now I said, if you want to be a $10,000 speaker, you have to appear and behave and communicate like a $20,000. Speaker. Right? So you have to even uplevel the game. Because when they go onto your website and make the decision, is that a good fit or not, they also think in terms of their budget and their audience what they want to deliver. So you have to be one step ahead and then have the chance that that hits your feet level in your life. James Taylor And I have to put my hand up at this point and say, every single thing that Sylvie just mentioned all those mistakes I have made every single one of those and, and thankfully, I've had people around me who have said, and whether it's, you know, so my mentor like the ROB Waldo Waldman of this world, Aaron Gargan, Frederick, har and great speakers who have said to me, there's a disconnect there between the person we know who you are and what you deliver on stage. And what I see in that first five to 10 seconds on your website or on your communication, that you need to kind of get that gap down. And so I've changed loads of things, you know, over the years, you know, doing this, because people have said, Well, I mean, that, that that's a lovely photo you've got on the top of your site, but it doesn't tell me anything about the fact that you're a speaker being upset. I want to see you up on stage speaking. I want to see you the kind of audiences features of 30 people in a room. Is it 1000 people? What is that I need to know that that language kind of fits together? And it's all these little things that I think is so hard. This is obviously the benefit of having some kind of coach or mentor or being part of a speaker Association, is you can get feedback on those things from from people that may be looking at it on the outside that can look at it maybe a little bit more dispassionately. Sylvie di Giusto Yes, yes. So to come back to the conference, we both have attended A few months ago, when we talked to meeting planners about the future of speaking and their requirements, they always came back to the point how important video has become for them. Right? And we always hear that in theory, right? We always hear that and somehow know that but it was so obvious. It was so obvious when he talks to them that they, I mean, they even don't go on on our websites anymore when they find us first is via some video and I thought, why until I realized, well, it is technology wise, the first time that they now get all three components, the appearance, the behavior, the communication together, they said package, you know, they see the package of all three components while on our websites. There are words that sound amazing or they have some pictures, or they don't see us in this video, they just get the entire picture and immediately decide, is that a good fit or a fit or not? And then go to our website and I tell you, every single person we talked about the future Speaking there is such a focus on video. So I'm guilty there too. And I realized oh, well I have a mind game I have to produce more content. James Taylor So to my video me as a big area. And so when those meeting plans are going on there, what are they looking for? Are they looking for the very short kind of the sizzle? reel? Just give me a quick taste in very quickly what this person is, are they looking for longer actual see the full keynote to see okay, can this person deliver on stage? What kind of vibe this person have onstage? Or are they looking for thought leadership like lots of short like vignettes like five minute things, which can give a sense of that this person really knows the area Sylvie di Giusto I think and it's just my opinion, they're looking for all of this and you should be able to deliver all of this. And there are you know, there are a lot of theories out there for example about your speaker demo video. Some Some say it must be five minutes, it must be 10 minutes, it must be eight minutes, something it has to include this as a producer, that say there is no one size fits all for if your video is boring the first minute, it doesn't matter if it's three minutes or 10 minutes, or if it's, if it's the very beginning if you don't allow them. It doesn't really matter how long it is. And it doesn't really matter if you have a one hour keynote, there took a 10 second snippet or whatsoever, you have to, you have to realize that you need some kind of bow to deliver to them to stick with you and want to explore more, James Taylor because I think it's hard as well, as speakers. We're used to being up on a stage a larger stage, our body language usually fits that we're usually more physical, but when you're on camera, especially if you're doing like shorter videos, you're on this kind of size. So you have to kind of get a lot more into into that that space as well. I've noticed some of the videos I enjoy most like I think Tamsin Webster does a great job of this. She's obviously pulling ideas from I were watching The Good Wife on TV just now on Netflix. There's a Great TV series American TV series and they always start with a it's like a minute or two minutes of just a scene just to get you interested and then they go to the to the intro credits and then they go into the thing itself and so I've noticed that what she does she does something similar with her she almost has got something get get me hooked in that first kind of 30 seconds. Show me that the the the theme or the overall image about that, that person that that maybe 510 minutes, and then take me into the individual story as well. So I guess you can start to pull on a lot of storytelling devices that are used in TV and film it doesn't have to just come from watching other speaker speakers videos. Sylvie di Giusto No, no, no, no, no. And you know, there is so there are so many videos out there so many material they can pick from if you think that just a walking, talking head in front of a camera is enough nowadays. Then I want you to step back and be really truthful to yourself and say when did you enjoy that Last time to watch and listen to a walking head for more than five minutes. All right. So I think you are you are terrific example home I see how much work you invest into delivering videos that are engaging that are high quality that people actually want to watch. But the same is true with Facebook Live if you think that nowadays picking up the phone and just doing a facebook live and what made two words into your phone out the audience. And this is we don't know it's not that was exciting two years ago when we all realized oh my god, we can go live. But nowadays you must stand out and you You must feed your audience with something that is around that average. James Taylor And I think if anyone's watching this just down they come from the training more the online training world or the online marketing world. It also works the opposite way random online training online marketers were usually very good at video and This kind of style, but we're when it comes to going on to the stage, our body language and our physicality in our speech and our energy has to become bigger has to just become bigger. And we kind of go into a slightly different thing. I think that's what we can really learn. I learned at that particular conference, people like Phil M. Jones, I saw there as well incredible example of someone who's really, really skilled on stage and being able to move being able to interact with an audience as well. So I think it's good because I, I love being able to I come from the other part of the world, I come from the part of the world of the online world and then moving into the speaking world. But then I know a lot of my friends were coming from the other direction, being credible, live on stage, and then they're trying to move into the online and it's that they can have different slightly different skill sets as well. What about in your career as a speaker? Sorry, you're gonna say there, yeah, but I had a really practical tip for Sylvie di Giusto your audience, something that I have learned the hard way to do. So at every single presentation, I do every single participation. I have A little Canon camera and I put it in the back of the room, a little kind of nobody sees it. It is not high quality video, it is not high quality sound, but I record myself on every single flight because I go through two very painful steps. The first step is and watch myself without sound, so that I can focus on what my body did on stage and it's terrible and you have no idea. I have no idea what I'm doing there, you're gonna see things that you are you saw in the moment that you are not aware of and that you have to change because they look weird. Then I go through the second step that I put away the visuals and that listen to myself even worse, you have no idea what you're sometimes saying and do you feel that pain when you stumble along because you couldn't find the next route. And now I'm going to hit the third level, courtesy of Bilstein a really temporary fix speaker who does something that is even more painful, he says, Now take that audio and send it to somebody who wasn't in the room. To give you feedback, because you still feel the emotions the atmosphere the room, you just saw that they'll send it to somebody who wasn't in the room. And that's that's personally James Taylor Yeah, that's some great advice there. I do the site there's in my film and is, is the most painful thing of my weekly I'd have to do is have to watch some of that footage is like, Sylvie di Giusto Oh, I can't, James Taylor why did I say why did I move like that? That was terrible. But it gets better because then when you go on stage next time, you know, any of those little verbal tics that you have, or physical things, you know, okay, on this tool, I just want to work on this one thing I want to improve this one thing that when I when I give this if I give my talk, and ever really improved that one that 1% on it, if I keep doing this every single week, I'm gonna get better and better and better. What about in your journey as a speaker? Can you talk about one light bulb moment one aha moment in your speaking where you went? Oh, okay. You made a really powerful decision. You came to be important discovery for yourself as to what you want to do with your speaking. Sylvie di Giusto So I had those light bulb moments again and again and again and again, it's a constant reminder of how lucky we are and how respectful it must be for our audiences. I think there are two types of speakers out there one type of speaker for any reason they want to become speaker but they don't feel confident in speaking in front of the group, but then they get coaching or restart unveiled in Toastmasters. I don't know because I never had this problem. But I walked on stage and I just won't make my words out. Until I saw the real master somebody never forget when I was the first time in a keynote of Mark Sherbrooke. I realized, oh my god, it's an art. It's like playing an instrument. It's an art and I have to learn it. I cannot just go up there and do what I think is it's good, good, good is not good enough that when you learn from those papers and realize how much time they invest in actually practicing the art, the performance on stage, especially when you come from a trainer hub, like I already just you wanna cover 2000 to 476 topics worth of traction. And then you realize, oh my god, that's actually not enough. You're not there because you are an expert. You're there because you're an expert and an artist. So whenever I see those artists like Mark Sherman, or Conan, Mike report is another example of and I do see him, coaching others to express their words with that art that is behind. I have to realize and that light bulb comes up. It's not just sharing knowledge. It's Not just that we are experts up there, it's actually an art and to better practice and to train about, James Taylor I think what we're also seeing, and this is because of YouTube because of video as well. If you look at any of the music schools now, but Berklee School of Music, Julia Peabody, wherever you go, if you speak to any of the teachers, now, they say the quality of technical quality of the students is much better now than it's ever been. And one of the reasons is because they all have access to YouTube to watch those great masters, those great artists and to learn from them. So when they're coming in, maybe in previous generations, they had to listen to like a vinyl record and go back and play. Or if you were a speaker, you had to try and get those old Zig Ziglar tapes or something like that. Today, we go online, we go to TED Talks, we go and see in videos. So as a result, it means that the whole standard has to go up. And it's a global you're, you're competing in a global marketplace with this as well, because everyone's watching these, and everyone's seeing these and everyone's thinking, How can I improve that? How can I take that idea? Do that that speakers just done and move in? No, I love how that that person's crafted this particular line or how they move their body or the physicality of the way they speak, and then integrating into the room. So, so everyone's the levels going up, which is good. I think it's good. It's certainly for good for the audience as well. Sylvie di Giusto And which is the all the points that will differentiate us in the future from robots doing our job? Yeah. But the only thing that will differentiate us is to bring that art and that creativity to the table because even if you now might think this is just something that is 20 5100 years away, I encourage you, especially after hosting that conference, to change your mindset because it's closer than you think that one day. The knowledge that we have in our heads is so exchangeable by robots that they send out they can grow from it today, I want you to speak about this topic 70%, humor, 30% content or whatsoever in that language. You are and when you are a man, you have this accent so they can, they can draw from all of this. But what they will never be able to do is that piece of art that creativity that we bring to the table. And so I encourage you to think about that. James Taylor Exactly. So now we're talking about like the atomic get into a little bit of technology start to finish up here. I'm intrigued. I'm treating what is in your speaker bag. What is in that bag that you carry with you to all your speaking engagements that you never leave home in the office without? Sylvie di Giusto Oh my god, it's it's big. It's huge. It's chickens. James Taylor I would love to see your picture. Sylvie di Giusto I'm gonna show you a picture of peanuts. Want to show you James Taylor so we're gonna we're gonna have a look at Sylvia's setup that she has. Sylvie di Giusto Yes. And this I have to that's not the technology back. That's only the beauty back okay. You take this. Wow. Now, everything I carry with me to make sure that matters. I'd go at least my first impression is simply cryptic. What do you see? What do you want to know chance I'm intrigued James Taylor by everything on that because most of the things I have no I can see. I can see I can see a diff slicer, which is very useful for the if you're close I can I can see that as well. What we'll do is we'll we'll take a screenshot and we're going to put that up here as well. Sylvie di Giusto Okay, and you get the picture and you find everything from hairspray to the left wing club to the flapper to lipstick to stain removers, to bend it to stick it to shoe polish, to makeup sprays to powder, to coffee, to headache, medicine, to coconut on to means to spray for your voice, a toothbrush is everything. So this is James Taylor only the beauty part. Now this is the beauty part. So that's just what you carry for them for the beauty section of your Your speaker kit. What about the technology part of your speaker kit? What's in there? Sylvie di Giusto This is the first thing. It's a mic. Yeah, I never I never without my own mic. Have Nots. That's the Heartless James Taylor Do you use a a lapel mic or an over ear? Or what's your what's your property? Toby? Sylvie di Giusto I prefer over a year. Since this is the tech, James Taylor well, what we'll do is we'll get we'll get a photo of that as well. And we'll actually have some, I think we actually should make this into an infographic Unknown Speaker house. Sylvie di Giusto The only thing that is important for me is that Sally gets the key. James Taylor Okay, we're gonna we're gonna send Sally home set this photo afterwards, so they will now be a competition on who has the most detailed speaker. So what about what about online resources or tools or mobile apps? Are there any that you find really useful for your users? As a speaker, Sylvie di Giusto well, there are many that I find really useful. Usually they are somehow related to traveling, right. So I'm sure that many of our speaker colleagues know tripit. And if they don't know it, they have to know tripit because it helps you organize every single single of your trips. In my case, there are many related to how because I find it very, very difficult to stay healthy and rodent, to not forget about my workout routine and sometimes even do something quickly in the hotel, which is seven, seven, an app that helps him to stay healthy, on roll into my record. And then there are actually a lot of a lot of social media apps that helped me to organize my social media, Wherever I am, and those are just usually ones that you probably also use. One of my favorites at the moment is club nollie, which helps me to make my Instagram account a little Be more creative and outstanding than the average Instagram account wonderful and we'll put we'll put links to all these here in the show notes as well. What about going to kind of say older school now? What's that book What about a book is a particular book that you found very useful for yourself it could be on the art of speak on the business speaking or it could be something more on your area the area that you speak on so there is of course my book the metro leadership trust to black that which helps you to understand what your first impression says about yourself and how you can improve your first impression for the I'm gonna plot all kind of share with you Phil Jones, Jones book, exactly what to say because I just find this book so fascinating from a lot of different perspectives as a speaker. First of all, I have been such an easy way to exactly what to say. And I also note that you don't have to have to write a 60,000 word book to have a best seller. What he did is what we just discussed in the beginning, he didn't stop that topic so narrowed so easily that it's a 40 minute read. And all fluff that we usually put in our books is just he eliminated that I've come straight to the point and gives you so much value in a tiny book. And I was besides reading it, and I was holding this book, it was such a learning lesson for me, we do not always have to bother our audiences with all the fluff in between comes to it to the point even if you're right, James Taylor and I think one of the one of the things I'm being a bit of a geek about this kind of thing as well. One of the things I really like to getting the book and all the attendees of that the the event in the NSA event got a copy of that book as well which is amazing. But if you look at it from a brand from his branding standpoint, I find it really fascinating because you I could I could be standing five feet away. Whether I'm looking his book or his website, or is any other material he has, I know immediately it's him because he uses black background with a with a kind of orange kind of font and orange text a little bit kind of New York Times can a style as well. And so I think that's a real, a real good example of very integrated branding and how everything feels like this all fits together as well. And I've been asked you a kind of final question. Yes. I'll be less imagine. Tomorrow morning. You wake up. I'm gonna imagine you wake up in New York. But you know, no one, no one knows you. You have to restart your speaking Korea. What would you do? How would you restart? Sylvie di Giusto I want to do it exactly the way again, I did it. I don't want to miss any of the lessons I have learned by doing things wrong or by doing things right. There is nothing I would change about the journey. And what I would always try to do again and again and again. Is to surround myself with great people. Because my journey has been so incredible beautiful because I have people like them, teaching me things. I have people like you joining me at conferences, I have people just got people. You know, when I remember to come back to that conference, at the very beginning of the planning phase, the president of NSA asked us which kind of speakers do you want to bring in and all people you know, give you advices you should bring in this one or that one or that one, and it has to be a big name and that must be some title or I must be awkward, I must be whatsoever and the only thing we said, the people wants stage there must be good people. People have a good heart. Let's just put humans and then included you that included film that includes many more and so if I were to do it again, the first thing I would do Again is to surround myself with people like you. James Taylor Well that's very very kinda it was an absolute pleasure speaking to if anyone's watching this they've never attended a National Speakers Association event please do is a life changing experience as well. So final question for you. So let's, let's, I want you to tell everyone if people want to connect with you to learn more about your, your speaking maybe if someone's watching this just now and they think, Oh, I think Sylvie be perfect come and speak at this event. Where is the best place for them to go? And perhaps if they also want to learn more about this, this idea about their own kind of their own branding, and where should they go to find out more about you, Sylvie di Giusto so you can go to my website, visit Sylvie digital store.com. If you hit that after three times, running it wrong, you you are on the good side. And if you want to learn more about your own first impression, there is an online course called how you impress.com where you can access a free demo of the course and then decide if that's something for you or not otherwise If you're a speaker, I encourage you to check out NSA which is NSA speaker.org and somehow become involved in that organization. And if you are me, city then make sure we know here in New York City you are coming NSA New York City that chapter but welcome you with op amps James Taylor well Silvia is a as always an absolute pleasure speaking to you learning about your journey as a speaker all the amazing things that you're doing thanks so much for coming on this event and I look forward to hearing you speak on stage soon. James Taylor Today's episode was sponsored by speakers you the online community for speakers and if you're serious about your speaking career then you can join us because you membership program. I'll speak as you members receive private one on one coaching with me hundreds of hours of training content access to a global community to help them launch and build a profitable business around their speaking message and expertise. So just head over to SpeakersU.com to learn more. Website: https://sylviedigiusto.com/ More of Sylvie Di Giusto Learn More About SpeakersU #speakerslife #speakersU

In today’s show of Words with Friends, Phil interviews Sylvie Di Giusto, keynote speaker, and renowned image consultant. Sylvie helps her clients create more favorable impressions in front of their customers and employees.   In today’s show, we talk about the word, “image”.  This word has been often misunderstood and often viewed as shallow and superficial. However, Sylvie shares how creating a positive image requires you to look inwards, work on your gaps, and improve.   Listeners will learn that rather than relying on external appearances, the best way to improve your image is to build your confidence.   This show is full of some great tips for professionals and entrepreneurs who are struggling to adjust to the “work from home” lifestyle forced down upon us by the ongoing COVID crisis. Do your clients and colleagues still expect you to show up professionally? Should we use tools like virtual backgrounds when we log in for a call? Do we come across as inauthentic when we resort to such measures?  The ongoing situation certainly demands that we display greater acceptance and tolerance. Sylvie shares how she is going all out to help her clients in these trying times.  Towards the end, we have some interesting discussions about how some prominent personalities who have successfully managed to reinvent themselves.   What You Will Learn In This Show  Why improving your image requires you to look inwards  How to conduct yourself professionally in a work from home setting  Prominent personalities who have successfully reinvented themselves  And so much more!!  Resources The Image of Leadership  Studio for Image Professionals  To see more from Phil: https://www.philmjones.com/words-with-friends/ Want to discover "Exactly" what to say:  https://www.philmjones.com/sales-training-books/

Today’s guest teaches people how to make first impressions count. As a keynote speaker and corporate trainer, she helps individuals and organizations discover how people make up their minds very quickly and empowers them to influence the success of their own careers. She uses her extensive expertise and multicultural background to work for companies, professionals, and politicians whose first impressions are important. She uses a cutting-edge approach and a competitive mindset to take her audiences on an entertaining journey to reveal how the world sees them and how to leverage it for their success. She is the author of “Image of Leadership,” the creator of How You Impress, and the co-owner of the Studio for Image Professionals. Please join me in welcoming Sylvie di Giusto. Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration! In this episode we discuss: her thoughts on leadership: “In addition to kindness and care, which should be basic traits, respect is the most crucial aspect of leadership to bring to the table. Respect for yourself, for others, and for the responsibility that is given to you.” how she recognized the importance of self-care first because “the moment you take care of yourself, people believe you have the ability to take care of them too.” what it means to be a second role leader and why it is valuable. how she knew she wanted to move to the United States when she was 5 years old and the incredible story of how that happened for her. the greatest gift she has ever received, in the form of words from a leader. the unique way she starts her speeches and the science behind it. Links Sylvie di Giusto on LinkedIn and Twitter. www.sylviedigiusto.com Books mentioned in this episode: "The Image of Leadership: How leaders package themselves to stand out for the right reasons" by Sylvie di Giusto Other Resources: Listen to my interview with Dorie Clark. Learn more about the National Speakers Association. About Robbie: Robbie Samuels is a keynote speaker and relationship-based business strategist who has been recognized as a “networking expert” by both Inc. and Lifehacker. He helps associations build life-long members by creating more welcoming and inclusive first-timer experiences. He is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and has been profiled in the Harvard Business Review, Forbes, and Fast Company. He writes for Harvard Business Review Ascend. His clients include associations and corporations including Marriott, AmeriCorps, Hostelling International, and General Assembly. He has been featured in several books including Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark and The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact by Michelle Tillis Lederman. He has guest lectured at many leading educational institutions including Harvard University, Brown University, Cornell University, Brandeis University, and Northeastern University. Robbie is the host of On the Schmooze podcast which features his networking strategies and talented professionals sharing untold stories of leadership and networking. Keynote Speaker Interested in booking Robbie to speak? At www.robbiesamuels.com/speaking you'll find video clips and a description of his signature session, Art of the Schmooze. Call 617-600-8240 to speak directly with Robbie. Relationship-Based Business Strategist Are you ready to create a Relationship-Based Business Plan that will help you achieve greater impact (and income)? You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed,

Today's guest teaches people how to make first impressions count. As a keynote speaker and corporate trainer, she helps individuals and organizations discover how people make up their minds very quickly and empowers them to influence the success of their own careers. She uses her extensive expertise and multicultural background to work for companies, professionals, and politicians whose first impressions are important. She uses a cutting-edge approach and a competitive mindset to take her audiences on an entertaining journey to reveal how the world sees them and how to leverage it for their success. She is the author of “Image of Leadership,” the creator of How You Impress, and the co-owner of the Studio for Image Professionals. Please join me in welcoming Sylvie di Giusto.   In this episode we discuss: her thoughts on leadership: “In addition to kindness and care, which should be basic traits, respect is the most crucial aspect of leadership to bring to the table. Respect for yourself, for others, and for the responsibility that is given to you.” how she recognized the importance of self-care first because “the moment you take care of yourself, people believe you have the ability to take care of them too.” what it means to be a second role leader and why it is valuable. how she knew she wanted to move to the United States when she was 5 years old and the incredible story of how that happened for her. the greatest gift she has ever received, in the form of words from a leader. the unique way she starts her speeches and the science behind it.  Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 169

Do you know how to make a good first impression? Have you thought about it? You will after you listen to this episode! On The Speaker Lab today, Sylvie di Giusto talks with us about how to make a good first impression, something she speaks about in the corporate world. Specifically, she tells us the four people to consider when choosing what to wear, the 3 S's to picking out your onstage outfit and the ABCDs of your personal brand. There's a lot of great content she brings to the show so join us and hear it all on episode 243 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:    What is confirmation bias and how does it work? How did she land on the topic of first impressions? Why your speaking topic evolves over time. Why accents can be an asset and not a hindrance. What are the first steps to making a good impression? How do you find your signature style? How does branding impact our everyday life? What is your reputation based on? And so much more!   EPISODE RESOURCES Sylvie de Giusto's web site Sylvie de Giusto on LinkedIn Sylvie de Giusto on Twitter How You Impress, Sylvie's digital course Booked and Paid to Speak Elite program Got questions? Send them in here Email me! Subscribe on iTunes, and leave us a rating or review  

Tune in to hear from ­David Meerman Scott, Internationally Acclaimed Sales, Marketing & PR Strategist, Sylvie Di Giusto, Executive Image Consultant, Jenna Wolfe, TV Journalist & Lifestyle & Fitness Expert And many more of today’s top business leaders! Featured guest Curtis Sliwa, radio host on 77WABC and founder of the Guardian Angels,  Learn more about your ad choices. Visit megaphone.fm/adchoices

Sylvie di Giusto sits down to discuss her new book “The Image of Leadership”. In this book, she explains how people have 7 seconds to make a professional imprint and how the combination of her “ABCD’s” can reveal a person’s story. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sylvie Di Giusto [pronounced Dee-Juice-Toh] joins Talking Business Now host Kelly Scanlon to talk about "packaging people." That's right, Di Giusto packages people. She's an image consultant, the author of "The Image of Leadership" and an online program called "How You Impress," and the founder of Executive Image Consulting in New York City. She and her firm help individuals and companies understand how people make up their minds very quickly about them—and either open the door for them or slam it shut. In this episode, Di Giusto talks with us about making a great first impression and how to control the message we send to others. Some of the tips she offers are: The 7-second ruleHow to deal with confirmation biasThe ABCD of your first impressionHow to use social media to control first impressions Connections: Facebook:www.facebook.com/sylviedigiustoTwitter: @SylviediGiustoLinkedIn: www.linkedin.com/in/sylviedigiustoInstagram: www.instagram.com/sylviedigiusto/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Branding Keynote Speaker Sylvie di Giusto on the non-native English speaker advantage In this excerpt from International Speakers Summit, branding keynote speaker Sylvie di Giusto shares with us how to market your speaking. To watch the full interview get your Free Pass HERE. What we cover in the full interview: Common mistakes in crafting your […] The post Branding Keynote Speaker Sylvie di Giusto on the non-native English speaker advantage appeared first on James Taylor.

Branding Keynote Speaker Sylvie di Giusto on the non-native English speaker advantage In this excerpt from International Speakers Summit, branding keynote speaker Sylvie di Giusto shares with us how to market your speaking. To watch the full interview get your Free Pass HERE. What we cover in the full interview: Common mistakes in crafting your […] The post Branding Keynote Speaker Sylvie di Giusto on the non-native English speaker advantage appeared first on James Taylor.

Here you'll find the shownotes: https://www.berndgeropp.com/episode009 Today we talk about the image of leadership. How can you develop your professional imprint and become the leader that you deserve to be? I invited the expert on this topic for an interview: Sylvie di Giusto Our Topics today: What can you do to make a great first impression as a person and especially as a leader? What is the "A-B-C-D" of your imprint? There is no "one size fits all" formula and no typical dress code anymore. So, what can you do?   Are you ready to become the leader you’ve always wanted to be? Subscribe to my leadership community of likeminded leaders and managers and get regular advice, tips and inspiration. Just go to berndgeropp.com/subscribe

In this episode, KT and Sylvie di Giusto discuss: What an image consultant is and what they do.How what you do on social media is just as important as what your appearance says about you.Ways to show your individuality while keeping with your professional image.Managing your image for long-term, not just today. Think about where you want to be, then present yourself as that now with your appearance and communication skills.Key Takeaways: There are three things you have to consider: what do you want to be known for, if others really perceive you the way you want to be known, what does the brand I work for/represent want to be known for?The more money (or children) involved, the more trustworthy they want you to look.Shop cheap, shop expensive, shop smart. Shop cheap/affordable for the trends. Shop expensive for investment pieces to show you are able to finance them and invest in yourself so you can invest in your clients. Shop smart – invest in your wardrobe out of season and use the internet to your advantage.You are the most important person in your life and your career. Be willing to invest in yourself, make smart decisions, but remember, looking good is not enough. You have to follow up with your behavior and communication."I encourage you to invest in yourself because you are the most important human being in your life. Show yourself some respect and be willing to invest in yourself. " — Sylvie di Giusto Connect with Sylvie di Giusto: Twitter: @SylviediGiusto Website: www.executive-image-consulting.com & www.howyouimpress.com & theimageofleadership.com Book: The Image of Leadership: How leaders package themselves to stand out for the right reasons LinkedIn: Sylvie di Giusto Show References: www.ShopStyle.com Click here to reach KT  See KT's interview on C-Suite Network's Best Seller TV Connect with KT Thomas: http://ktsmoneymatters.com/ Purchase KT's book- The Hardworking Woman's Guide to Money  Learn more about your ad choices. Visit megaphone.fm/adchoices

“People Packaging is what I do" says Sylvie di Giusto who helps individuals and organizations to explore how people make up their minds very quickly about them, their leadership potential, or their company, and either open the door or slam it shut. Twenty years of corporate experience and her ability to empower people to influence the success of own career has led to her launching Executive Image Consulting, based in New York City. It’s where she uses her extensive corporate expertise as a keynote speaker, corporate trainer and image consultant for professionals, politicians, and companies who place great importance on themselves. Sylvie speaks to audiences around the world about the importance of “First Impressions… and everything beyond”. She is the Author of “The Image of Leadership,” the Co-Owner of the “Studio for Image Professionals” and the Creator of “How You Impress.”

Special 100th episode of Thrive LOUD: Lou and the team at Thrive LOUD are so excited to hit this great milestone episode.  To celebrate we had a whole slew of guests and friends of the show return to leave their congratulatory messages. Thank you for the "thank you's".  In order of appearance on this special episode: Nicole Holland (#70), Jason Brand (#25), Hayley Foster (#34), Adam Frisch (#36), Michael Sloan (#2), Doug Sandler (#13), Jeanne Stafford (#85), Ted Larkins (#83), Fanny Krivoy (#10), Rob Dube (#95), Josh Linkner (#86), Elizabeth McCourt (#65), Joe Apfelbaum (#60), Lee Humphreys (#39), Sylvie Di Giusto (#81), Andy Monfried (#44), Jill Schiefelbein (#67), Anna Nygren, Billie Howard (#1), Strickland Bonner (#12), Taryn Winter Brill (#20), Ian Karr (#62), Elisabeth Cardiello (#40), Mary Miller (#32), Jena Axelrod (#57), Jackie "The Jokeman" Martling (#9), Jeff Dorst and Steve O'Brien.   Sponsored by: Kohana Rum Chloe's Fruit BIM Networks Hinge Consulting  **** Connect to Lou Diamond:  www.loudiamond.net Subscribe to Thrive LOUD:  www.thriveloud.com  

"People Packaging" is what she does! Sylvie di Giusto helps individuals and organizations to explore how people make up their minds very quickly about them, their leadership potential, or their company, and either open the door or slam it shut. Twenty years of corporate experience and her ability to empower people to influence the success of own career has led to her launching Executive Image Consulting, based in New York City. It’s where she uses her extensive corporate expertise as a keynote speaker, corporate trainer and image consultant for professionals, politicians, and companies who place great importance on themselves. Sylvie speaks to audiences around the world about the importance of “First Impressions… and everything beyond”. She is the Author of “The Image of Leadership,” the Co-Owner of the “Studio for Image Professionals” and the Creator of “How You Impress." Sylvie Di Giusto truly Thrives LOUD!   *** Connect with Lou:  loudiamond.net Subscribe to Thrive LOUD:  thriveloud.com  

“People Packaging is what I do”… says Sylvie di Giusto who helps individuals and organizations to explore how people make up their minds very quickly about them, their leadership potential, or their company, and either open the door or slam it shut. As a professional Keynote Speaker, Corporate Trainer and Image Consultant, Sylvie uses her […] The post CL142: How To Create A Great First Impression – Interview with Sylvie di Giusto appeared first on James Taylor.

Marketing, branding, leadership and how to make an impact are today’s topics. One of the most in-demand Business Marketing/Branding Keynote Speakers in the world today, David Arvin, CSP is known as The Visibility Coach. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Marketing, branding, leadership and how to make an impact are today’s topics. One of the most in-demand Business Marketing/Branding Keynote Speakers in the world today, David Arvin, CSP is known as The Visibility Coach. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Marketing, branding, leadership and how to make an impact are today's topics. One of the most in-demand Business Marketing/Branding Keynote Speakers in the world today, David Arvin, CSP is known as The Visibility Coach.   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. […]

One…two…three…four….five…six…seven. It only takes 7 seconds for a person to form an impression of you. What do those seven seconds say about you? “People Packaging is what I do”, says Sylvie di Giusto who helps individuals and organizations to explore how people make up their minds very quickly about them, their leadership potential, or their company, and either open the door or slam it shut. Twenty years of corporate experience and her ability to empower people to influence the success of their own career has led to her launching Executive Image Consulting, based in New York City. It's where she uses her extensive corporate expertise as a professional speaker, corporate trainer and image consultant for professionals, politicians and companies who place great importance in themselves and their powerful appearance. Sylvie is Austrian by birth, French in her heart, Italian in her kitchen, German with her work ethic and American by choice. Sylvie's book “The Image of Leadership”, available through Amazon, is the result of her journey through two career paths: one in the field of human resources, the other one as a professional image consultant. Book Sylvie for your next event through Wholesaler Masterminds Speakers Bureau (services provided by Ro Morrison & Associates). 

Connie Pheiff explores with Sylvie di Giusto how people whom you meet make quick decisions about you. People quick decide if they will vote for you, Buy something from you? Trust you? You have only 7-seconds to help them decide. This is that brief moment in time when others first see you, or your employees, whether its at a meeting, on the job, or at an interview.It happens in theblink of an eye. Like it or not, you are going to be judged. You are doing the same: You judge others, too. But can we trust these snap judgements?Sylvie works with leaders and organizations from around the world who place great importance in themselves and their reputation. She helps them to explore how people make up their minds quickly about them, their leadership potential, and either open the door for them or slam it shut.

Connie Pheiff explores with Sylvie di Giusto how people whom you meet make quick decisions about you. People quick decide if they will vote for you, Buy something from you? Trust you? You have only 7-seconds to help them decide. This is that brief moment in time when others first see you, or your employees, whether it’s at a meeting, on the job, or at an interview. It happens in the blink of an eye. Like it or not, you are going to be judged. You are doing the same: You judge others, too. But can we trust these snap judgements? Sylvie works with leaders and organizations from around the world who place great importance in themselves and their reputation. She helps them to explore how people make up their minds quickly about them, their leadership potential, and either open the door for them or slam it shut. BE BOLD * BE CONNECTED * BE UNSTOPPABLE Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sylvie Di Giusto ist eine der erfolgreichsten Image Consultants am Markt. Sie lebt in New York City und arbeitet mit dem Who is Who der amerikanischen Wirtschaft ebenso wie mit Prominenten. Was jeder für sich von einem Image Consultant lernen kann und warum es eben doch eine Rolle spielt wie der erste Eindruck eines Menschen ist, das alles verrät Sylvie im Interview mit Martin Sänger. Wer mehr wissen will, kann sich einfach hier zu einem Online Seminar anmelden und ACHTUNG die erste Anmeldung ist kostenlos!!! http://www.howyouimpress.com 

LearnChair Radio host Bob Dragone discusses the elements of style as they relate to a good leadership image with leading style expert Sylvie di Giusto.  Sylvie relates her beginnings in HR as they developed her interest in style and how it is so important to project an image of competence and confidence.  Her comments about the style factors of several of the recent presidential candidates are quite interesting and revealing. Silvie explores the link between style and leadership and why it is so important to create a good first impression.  Her experience with helping to develop the image of many senior executives provides her unique insight as to what characteristics good leaders should have.  

Adam and Jeannie interview personal branding expert Jane Anderson live from the National Speakers Association's Influence 2016 Convention. Personal brands have more personal customers “When you’re in a personally branded business, you are far more connected to your customers than ever,” says personal branding expert Jane Anderson. That said, relying on big-brand customer service experience in a personal brand setting can be a huge mistake! Jane outlines some of the key distinctions for us and shares some great examples of how this can go wrong. It’s crucial to consider everything from how you dress yourself to how you train your staff. Jane explains the three main elements of excellent customer service for clients in a personal brand setting. What’s the best way to approach unhappy customers as a personal brand? Here’s where making the right distinctions and your personal connection to clients can make the biggest difference. Listen to Jane’s story of how she turned a terrible customer service situation into a highly-valued relationship. As a bonus, Jane shares some great tips for personal brands using LinkedIn for marketing. The wrong approach to presenting your brand and interacting on social networks can spell disaster for your reputation. Jane has helped thousands of personal brands create an outstanding presence on LinkedIn. What else can you learn from Jane to polish up and optimize your personal branding? There are lots of vital tips and considerations packed into this special episode. Listen in! About our guest Jane Anderson is a Personal Branding Expert with over 20 years of experience. She has worked with over 12,000 people on having more impact and influence in their careers and businesses. She holds one of the top 1% viewed profiles on LinkedIn and is the host of the number 1 ranked iTunes podcast “Jane Anderson Brand You Show.” Jane is also a mentor on the Thought Leaders Business School, Australia’s leading program for experts in their industry. She is a certified speaking professional. Less than 10% of speakers globally hold this certification. Jane’s clients include Virgin Australia, Ikea, Lego, Mercedes Benz, Cisco, Australian Medical Association and University of Australia. Jane has been featured in BBC Online, Management Today, Sydney Morning Herald, The Age, Courier Mail, Marie Claire and Today Tonight. She was a nominee for the Telstra Women’s Business Awards for 2014 and 2016. Connect with Jane Twitter LinkedIn Facebook YouTube Jane Anderson.com Related Content Episode 114: Ron Tite, Branding and Creativity Expert Episode 084: Sylvie Di Giusto, Why First Impressions Matter Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

People Packaging is what I do... It's as simple as that. People whom we meet make quick decisions about us. Should they hire us? Vote for us? Buy something from us? Seven seconds. This is that brief moment in time when others first see you, or your employees, whether it’s at a meeting, on the job, or at an interview. They may have some prior knowledge of you, but this is the first time they actually lay eyes on you. I help individuals and companies to explore how people make up their minds very quickly about you, your leadership potential or your company, and either open the door for you or slam it shut. The good thing is that this process is entirely under your control. You can choose to present yourself as a leader, or not. Because, your image is something you can control. You can make it what you want. You can control the message you send to the people who see you and interact with you. It’s a combination of your dress, your attitude, how you communicate and how you present yourself on the internet. These are all things that you can shape and mold to work in your and your company's favor, and help you to rise to the level of leadership to which you aspire. Twenty years of corporate experience, educating and inspiring thousands of clients across Europe and around the world, made me familiar with the typical challenges that professionals face in their workplace. Over the years I’ve learned it’s better to craft the way others are going to perceive you, rather than to sit back and hope it’s going to be in a great way. I'm a professional speaker, corporate trainer and image consultant for professionals who place great importance in themselves and their powerful appearance. I'm also the author of "The Image of Leadership", available on Amazon as print or e-Book. Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sylvie di Giusto is the CEO and founder of Executive Image Consulting, a company that helps individuals project a powerful visual image of themselves to the outside world. As an experienced consultant, a speaker retained by companies, an effective trainer, and an enthusiastic workshop leader.  Events, consultations and workshops with Sylvie are applicable to the real world. Participants leave with valuable skills, techniques and tools they can put to practical use She has a proven track record in corporate and individual counseling, using a results-orientated approach. 

You only have one chance to make a first impression with a potential customer or client. Sylvie Di Giusto is an expert on personal branding and making great impressions that last. The science of first impressions The average person makes about 3,000 impressions per day. How is that possible!? Our guest Sylvie Di Giusto explains the many ways we can make an impression when we don't even know it's happening. Are you ready for this? What can you do to turn those fleeting impressions into advantageous connections? Sylvie explains that 11 crucial judgments are made in about 7 seconds when you make a first impression. What's the one thing people remember about you? What will they remember about your organization? Sadly, they are much more likely to remember the things you don't want them to. And you don't just need to make a first impression that is good, you must make one that also stands out. Sylvie says, "You never know who you're going to meet, or who you're going to be next to..." So how can leaders like you create an image that's ready for first impressions at personal, team, and organizational levels? Sylvie shares some great tips with our listeners. People Packaging is what she does! Sylvie di Giusto helps individuals and organizations to explore how people make up their minds very quickly about them, their leadership potential, or their company, and either open the door or slam it shut. Twenty years of corporate experience and her ability to empower people to influence the success of their own careers has led to her launching Executive Image Consulting, based in New York City. It’s where she uses her extensive corporate expertise as a professional speaker, corporate trainer and image consultant for professionals, politicians and companies who place great importance in themselves and their powerful appearance. Sylvie is Austrian by birth, French in her heart, Italian in her kitchen, German with her work ethic and American by choice. Connect with Sylvie Twitter LinkedIn Google+ Facebook YouTube Sylvie's site, Executive Image Consulting Related Content Article, 8 ways to look like a millionaire, even if you're not Sylvie's book, The Image of Leadership Episode 074: Denise Lee Yohn, Brand-Building Expert Sponsor Message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com.    Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Packaging People with Sylvie di Giusto of Executive Image Consulting

LearnChair Radio host Bob Dragone discusses the elements of style as they relate to a good leadership image with leading style expert Sylvie di Giusto.  Sylvie relates her beginnings in HR as they developed her interest in style and how it is so important to project an image of competence and confidence.  Her comments about the style factors of several of the recent presidential candidates are quite interesting and revealing. Silvie explores the link between style and leadership and why it is so important to create a good first impression.  Her experience with helping to develop the image of many senior executives provides her unique insight as to what characteristics good leaders should have.  

Sylvie di Giusto is what’s called a “people packager” - she basically makes sure that your image and style project one of leadership and professionalism. In this episode, learn how Sylvie self-published and super-succeeded with a self-published book, her best image tips and how you can create power with your appearance.

C-Suite leaders are the spokesperson for their companies, and their image is incredibly important for a positive impression. Sylvie di Giusto, author of The Image of Leadership, shares the step-by-step blueprint for C-Suite leaders to develop a professional imprint and how they can share that throughout the rest of their company. Visit http://www.c-suitebookclub.com to learn more about Sylvie di Giusto and all of our other bestselling authors. Bizcast is part of C-Suite Radio, a division of C-Suite Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sylvie di Giusto (@sylviedigiusto on twitter) joins host Craig Price to discuss professional image. If you're like Craig, hearing the term "image consultant" makes you think of executive make-overs and suit fittings with strange old men running measuring tapes into your crotch. But there is more to a professional image than just clothes. Sylvie and Craig talk about how you present yourself digitally, in person as well as socially. It's not just looking good, but acting good and being perceived as a professional all while still being authentic to who you are. They also discuss the casualization (is that a word?) in the work place. Not just in appearance but in attitude as well. This image stuff is all pretty foreign to a jeans and ballcap guy like Craig but having the appropriate image at the proper time and proper position in the workplace is a reality of life and Sylvie offers some great advice. You can learn more about Sylvie at www.executive-image-consulting.com