Podcasts about forij

Parker Olsen is the founder and CEO of Forij, a company dedicated to harnessing the power of functional mushrooms for health and wellness. With a background in management consulting, Parker developed expertise in project management and organization, but soon realized that the lack of autonomy in his role left him searching for a more fulfilling path. His entrepreneurial spirit led him to launch his own ventures, drawing from a lifelong curiosity about human optimization, neuroscience, and nutrition.A former Ironman competitor, Parker brings the same level of discipline and passion to his exploration of mushrooms—from edible and medicinal varieties to their cognitive and physiological benefits. His work bridges the gap between cutting-edge science and everyday wellness, making functional mushrooms more accessible to the public.Beyond his work with Forij, Parker has a keen interest in artificial intelligence and its applications in business and content creation. He has explored the potential of AI in refining copywriting and enhancing communication, demonstrating his forward-thinking approach to technology and innovation.With a unique blend of business acumen, scientific curiosity, and firsthand experience in endurance sports, Parker continues to push boundaries in both entrepreneurship and personal development.Our Sponsors:* Check out Kinsta: https://kinsta.com* Check out Mint Mobile: https://mintmobile.com/tmf* Check out Moorings: https://moorings.com* Check out Trust & Will: https://trustandwill.com/TRAVIS* Check out Warby Parker: https://warbyparker.com/travisAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Embarking on a remarkable journey of endurance, both in sport and in life, Parker Olson joins us to share his tale of triumph over trials. Imagine the perseverance it takes to live out of a Japanese pop-up camper, all while building a burgeoning food brand from scratch (Forij). Parker's narrative is a vivid illustration of the tenacity required for marathon runners and innovative entrepreneurs alike, as he masterfully intertwines the disciplines of pushing past physical limits and crafting a successful business. Throughout our conversation, we unravel the art of audience growth, reflecting on my own forays and the electrifying strategies that have helped me create a vibrant online community. We delve into the world of high-performance nutrition and the transformative power of mushrooms, discussing how these elements fuel our pursuits in sport and beyond. Parker and I explore the brave new world where routines like fasting and mushroom foraging become keystones of our daily lives, affecting our business savvy and athletic discipline in profound ways. Want to see more of the AP? Subscribe to the AP YouTube channel.---Check out Parker's stuff:InstagramTwitterLinkedIn---Check out Dave's stuff:InstagramTwitterLinkedIn---Produced by Rise Virtually***Other episodes you might enjoy:World Strongest Man Mitchell Hooper,  Taylor Learmont (Little "T" Fitness), Bruce Boudreau (Vancouver Canucks), Rhonda Rajsich (Most Decorated US Racquetball player), Zach Bitter (Ultra Marathon Runner), Zion Clark (Netflix docuseries), Jana Webb (Founder of JOGA), Ben Johns (#1 Pickleball Player in the World)Perfect Sports Supplements Get 20% off all Perfect Sports Supplements by using the code "AP20" at checkout!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Check out our Website | Twitter | LinkedIn | Instagram | Tiktok | Spotify | Apple | Google | Youtube

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success. A little more about unconventional marketer and Forij founder Parker Olson... Welcome to today's episode featuring a truly unique figure in the world of business, Parker Olson. He's not just any entrepreneur; he's a cereal entrepreneur with a deep-seated passion for unconventional marketing tactics. And when I say cereal, I'm talking literally – he's the innovative mind behind Forij, a thriving granola brand. Parker's journey in mastering unconventional marketing tactics is nothing short of remarkable. From handing out product samples to kayakers mid-swim to commandeering the cabin crew's microphone on flights, his methods are as unconventional as they are effective. He even embarked on a cross-country adventure in a Forij-branded Mazda van, making stops across the United States to engage with buyers directly – all epitomising the essence of cost-effective, high-impact marketing. In our conversation, we delve deep into the realm of these unconventional marketing tactics. We'll explore the creative process behind Parker's innovative ideas, how he assesses the return on investment of such unique strategies, and why he believes in the power of simple tools like a $10 whiteboard to drive massive marketing success. And there's more – for an exclusive glimpse into our intriguing discussion, check out a captivating video snippet over at Patreon.com/MarketingPodcast. So, without further ado, let's dive into the world of unconventional marketing tactics with the master himself, Parker Olson.   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing.   Timbo ReidSee omnystudio.com/listener for privacy information.

Parker Olson is the founder of Forij, the naturally sweetened, low sugar granola and granola bars, packed with superfood ingredients and concentrated mushroom extracts. On this episode of ITS, Parker and Ali talk about the state of CPG, Parker's next move, and also, a little bit about mushrooms. In the Sauce is Powered by Simplecast.

In this episode, we delve into the fascinating journey of Parker Olson, the founder of Forij. Parker's unconventional approach to business, which includes living in a tent and traveling in a van, has shaped his brand in unique and memorable ways. We discuss his creative marketing strategies, the importance of community in his brand, and his vision for the future of Forij. Join us as we explore the power of thinking outside the box, the challenges and rewards of growth, and the inspiring story of a brand that truly stands out from the crowd. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

Parker Olson is a passionate young wellness entrepreneur, not afraid to take big risks to get results. Parker shares the lessons he has learned about bold branding, following your intuition, and standing out from the crowd. Parker is a creative force within the realms of health, wellness, and strategic marketing. As the co-founder of FORIJ mushroom-infused snack foods and Scally Studios, Parker is spearheading initiatives that merge well-being with innovative business growth strategies. Parker's entrepreneurial journey began with a personal 18-month exploration into diverse diets, sparking an unexpected discovery of the potent health benefits within varying mushrooms. This quest for health culminated in the birth of FORIJ, a brand dedicated to crafting granola bars that are as nutritious as they are delicious, all thanks to their unique mushroom blend. Parker's thirst for innovation didn't stop with FORIJ. Acknowledging the difficulties faced by emerging brands in acquiring customers, he went on to co-found Scally Studios. This ground-breaking venture assists brands in unlocking the power of trust-based marketing engines, helping them navigate and thrive within the intricate digital marketplace. Through his unwavering resolve and commitment to health, wellness, and strategic business growth, Parker continues to inspire other entrepreneurs to chase their purpose. Anyone can do it When Parker was a college student, he saw that his dormmate was on his phone a lot, and making plenty of money.  Upon questioning him, he discovered that he was monetizing a successful online Twitter account. On the spot, Parker sent him his entire savings – a few thousand dollars – in exchange for learning his secrets. It was a risky move, but it became a major success. He grew an account, made money while in school, and didn't have to work full time. It was then that he realized that out of thin air and with a bit of a time investment, anyone can create value online and begin to support themselves. Despite acknowledging how impulsive that decision was, he also cites his intuition and impulsivity as a major asset when it comes to entrepreneurship. After all, risk can mean big rewards. Later, when he decided to start more businesses, Parker had an understanding of what it takes to get started, and was unshaken by entry barriers. He'd made money online before. Why not do it again? Passion helps us push through One of Parker's most influential lessons came when he attempted to launch a clothing brand. It was a fun idea, and a lot of the project came easily to him – but when it came down to doing more difficult aspects of business-building, he felt uninspired.  Where he normally felt hyped up and motivated in his business, he felt annoyed and discouraged by challenging tasks. That's when he realized that it was not the right path for him. Now, he shares that wisdom with us: if you find it draining to push through hard things in your business, it's not the right business for you! Passion and purpose will fuel you through hard times, and a strong “why” will always make it worth it.  While building FORIJ, Parker took extreme measures. He slept in a tent in the yard while keeping his ingredients safe in his room. He frantically contacted local cafes and rented out one of their kitchens for his production when covid hit. He even lived in his van and traveled the country selling boxes and educating wholesalers about the benefits of mushrooms for brain health, sleep, mood and more. All of this was possible because he believed in what he was doing, and he was fueled by purpose. Good branding is unique and memorable FORIJ has been called a few things over the years. Laughing, Parker admits that when he started, it was not a memorable brand.  These days, FORIJ has cute packaging with memorable characters on it, bright colors, and a strong brand message about infusing everyday snacks with whole food ingredients. But before all that, there was cheap and basic branding – and it didn't make the impact it does today.  Back when the brand had a generic name and inexpensive stock kraft packaging, he gained notoriety not with cute colors and a great website, but for his hustle and belief in what he was doing. Because of his van lifestyle, he became known as “the van guy” with the mushroom foods. He realized that his brand was himself, because that was all that was unique and memorable. Going forward, he invested more heavily in his branding in order to help his products stand out and catch the attention of his consumers.  Enjoy this inspiring and memorable episode of The Business of You, with Parker Olson… Quotes “I gave him every single dollar I had to my name, on the spot! This is part of what has enabled some of my entrepreneurial journey, but has also caused some tribulations for me…compulsively being like, this is a good idea! Without thinking it through. That kickstarted my entrepreneurial journey.” “You, meaning anyone, can go out and make something that has value and support yourself.” “I wore nice clothes to the office at that job. I was like - I go to work, I get paid, it affords me a lifestyle. But it doesn't bring me fulfillment, so I thought, I want to start a business. I want to work for myself.” “It's not rocket science. What you eat impacts how you feel!” “What makes a good brand versus a pretty brand? A good brand is unique and memorable. Our brand was neither! It was pretty, but not unique or memorable.” “People didn't know the brand. They didn't even necessarily know my name. But they were like – you're the tent guy! I realized, like, that was unique and memorable. That was the brand.” Links mentioned in this episode: Check out the official FORIJ website at https://www.forij.co/  Connect with Parker on LinkedIn at https://www.linkedin.com/in/parker-olson-forij/ 

In this episode of ClickFunnels Radio, Chris and Laura interview Parker Olson, the co-founder of Forij. Parker shares his journey of starting Forij, a company that fortifies snacks with medicinal mushroom extracts. He also discusses his background in marketing and his experience with building low-cost marketing engines for businesses through his SaaS agency. Tune in to learn more about Parker's entrepreneurial ventures and his unique approach to marketing.

Parker Olson is an innovative entrepreneur recognized for "disrupting the snack industry" by Food Business News. He founded FORIJ, a functional food company introducing cognition-boosting and vitamin-D rich mushroom extracts to everyday snacks. The inception of FORIJ is a reflection of Parker's curiosity and commitment to wellness, originating from an 18-month personal nutrition regimen experiment. Merging his knowledge of neuroscience with his acumen for Finance and Entrepreneurship, Parker stands at the fascinating crossroads of health, business, and self-improvement.   Parker's life is as adventurous as it is unconventional. His fitness journey took him from being a couch potato to an Ironman competitor in less than a year, exhibiting his relentless determination. He's an avid rock climber, mountaineer, and free diver, always pushing his boundaries. His adventures extend beyond physical fitness, leading to a stint of living on a sailboat. Even a wrongful arrest for Grand Theft Vessel, leading to a night spent in jail, was met with his characteristic positivity, resilience, and a pinch of humor.  Additionally, as a certified psilocybin peer supporter, Parker advocates for mental health and well-being through safe and informed use of psychedelics. His story underscores the principle that lasting health and success truly begin within, making him a truly unique guest for the Begin Within Fitness community.  Parker gave us the coupon codes HTA5020 and SUSAN20 to use on his website - https://www.forij.co/ 

Parker Olson is the founder of of Forij. Forij is a delicious superfood granola packed with hyperconcentrated mushroom extracts from the lion's mane and brown button! ★ Support this podcast ★

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Introduction Welcome back to The Entrepreneur Ethos! In this episode, we have the pleasure of welcoming Parker Olsen, the founder and CEO of Forij to the show. Parker has a diverse background in management consulting and discovered the value of skills such as project management and organization along the way. However, the lack of autonomy in his job left him feeling bored and seeking new opportunities. Today, Parker shares his journey from being an entrepreneur in college to participating in the Ironman race, and ultimately diving deep into the fascinating world of mushrooms.  We'll explore the range of mushrooms, from edible varieties to those with medicinal properties, and discuss their potential benefits. Additionally, Parker delves into their experiences with AI and its potential in the world of computer science, sharing his thoughts on training AI models to generate higher quality copy. Stay tuned as we dive into Parker's unique background and his curiosity about neuroscience and its impact on the brain. Let's jump right in! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Parker Olson is with us this week! Parker is the founder of FORIJ, a healthy and accessible granola superfood company, as well as the head of Scally Studios. He is here to share his fascinating story with us. From an 18-month dietary experiment to living in a tent and a van for two years, Parker has put in the work to get to where he is today. We had a great conversation and I can't wait for you to hear it. Listen now.    Find out more about Parker

Are you interested in mushrooms?  Have you been worried about your health? This is a perfect episode for you. In this episode I talk with Parker Olson. Parker is an entrepreneur, health enthusiast, and explorer of dietary philosophies. Driven by his passion for wellness and a unique entrepreneurial spirit, Parker embarked on an 18-month journey, experimenting with 18 different diets, and testing how each impacted his personal health, energy, and well-being. This exploration led to a groundbreaking discovery about the powerful benefits of brain-enhancing mushrooms and their potential role in our daily nutrition. Determined to bring these benefits to the masses, Parker founded FORIJ, a health-forward snack brand that prioritizes wellness, quality ingredients, and an unwavering commitment to health education.   Questions I asked: ·      What was your 18 month journey all about? ·      What diets did you try? ·      Can you tell us about functional mushrooms? ·      Why do you need to have a mental breakthrough? ·      Why does your mental mindset matter? ·      Tell us about how you started your company? ·      Why is it important for you to really sweat in a workout? ·      What are some things we can do for our health? ·      Can you tell us about your products? ·      Why are mushrooms so powerful? ·      Where can we find you online?   Topics Discussed: ·      Health. ·      Mushrooms. ·      Entrepreneurship. ·      Sustainability. ·      Fitness. ·      Business creation.   Quotes from the show: ·      “It takes 18 days to notice a difference on a diet.” @parkerolson_  @SisterhoodSweat ·      “If the way you're eating doesn't work with your life, I wouldn't recommend it.” @parkerolson_  @SisterhoodSweat ·      “The 80/20 rule enables you to feel your best and go after your goal.” @parkerolson_  @SisterhoodSweat ·      “Whole food eating felt super great.” @parkerolson_  @SisterhoodSweat   How you can stay in touch with Parker: ·       Website ·       Instagram ·       Forij Instagram ·       LinkedIn   How you can stay in touch with Linda: Website Facebook Twitter Instagram Pinterest YouTube SoundCloud   "Proud Sponsors of the Sisterhood of S.W.E.A.T" Essential Formulas  

Here's my interview with Parker Olson, an entrepreneur and Founder & CEO of Forij (a health food company that's all about making functional mushrooms available and tasty). We cover: •Parker's lessons from doing 18 diets in 18 days •The mindset of self-experimentation •The concept of non-food dieting Here's a link to Parker's company's website: https://www.forij.co/ Please connect with me on Instagram here: https://www.instagram.com/natesleger/ Get your copy of 5 Ways to Stop Wrecking Weight Loss for FREE by clicking HERE. Join my Facebook group for daily workouts and nutrition: https://www.facebook.com/groups/healthierinsiders/

Today's episode is a celebration. A celebration of 100 episodes of The Startup CPG Podcast! Can you believe it? If you've been listening since the beginning, that's amazing! If this is your first episode, that's also amazing - welcome! I want to give a heartfelt thank you to each of you as listeners and to our incredible sponsors - you all have allowed us to keep the show going!I thought to commemorate the occasion, I'd share my top 100 moments on the podcast - just kidding, I'll just share 10-ish things. From most used metaphors to most surprising stories to most actionable tips to fan favorite episodes, we're going to count backwards to the #1 moment on the podcast so far. I also made a playlist in the shownotes of all the episodes mentioned in this roundup in case you want to check out the full conversations.I hope you enjoy and would love to hear from you - what's your favorite episode or moment on the show? Send me a message on LinkedIn or in the Startup CPG slack (or post it to LinkedIn!). Also, just a quick note that it was incredibly difficult to narrow down this list of moments - there are so many incredible guests and episodes not in today's roundup - I used a mix of download data + your feedback + my own memory to curate this.Enter the July 2023 podcast review giveaway by completing this form: https://tinyurl.com/28zyjr3eThis episode was sponsored by Shopify. Go to shopify.com/startupcpgThis episode was sponsored by Kickfurther. Go to https://www.kickfurther.com/startupcpgThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgEpisode Links: Playlist with all episodes mentioned #10 - The “Pure Gold Series” with Seth Goldman (4:10): From: #51 Pure Gold Series: Ask Seth Goldman Anything! Plus the Announcement of Just Ice Tea #9 - Unlikely Meetings (6:29):  #57 Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson #71 Building Content Creation Muscles - Behind Dream Pops' Marketing with David Greenfeld (+ Nowhere Bakery) #8 - Shark Tank Moments (11:43):  #80 From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez #77 Making a deal on Shark Tank with wildwonder's Rosa Li #7 - Marriage and Dating Fundraising Metaphors (14:41):  #60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu #68 How to Raise $10 Million: Fundraising Aura Bora Style with Paul Voge #6 - Early Episodes (17:33):  How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola Move over coconut water - Pricklee cactus water brings health, happiness, & hydration #5 - Best Advice (23:43):  #83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya) #73 In-Store Demos 101: Building a Successful Demo Program (+ Funky Mello) #81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News #4 - Fan Favorites (28:03):  #70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas) #62 Affiliate & Influencer Marketing 101 with Kim Biddle #3 - Cold Outreach (31:24):  #59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar #92 Behind the Dream [Pie] Collaboration of Ben & Jerry's and Partake Foods with Marlo Giudice #2 - Authenticity behind the scenes (36:15):  #47 Authenticity 101: Developing a clear & authentic brand identity at SOMOS with Miguel Leal #95 GT Dave - Founder & CEO of GT's Living Foods: 25+ years of building the kombucha industry one batch at a time #1 - Liquid Death (41:37): #76 How Liquid Death is Murdering Lame Marketing with Hamid Saify July 2023 Podcast Review Contest: Enter the giveaway by completing this form (it only takes 1-2 minutes!) By completing the form, you'll be entered to win one of six prize packages, each filled with goodies from past guests: Tsubi Soup, GoNanas, Forij, Amazi, Chia Smash, Eureka Tortilla, and Nowhere Bakery. Giveaway open to US residents only, age 18+. Giveaway ends on July 31st, 2023 at 11:59 pm PST. The winner will be notified via email. Thank you for listening to the show and helping new listeners find us! Shopify Links: Start a free trial and enjoy 2 months of Shopify for $1/monthKickfurther Links: Kickfurther website See how much inventory funding you qualify here Graphite Financial Links Graphite Financial website Download a free financial model template, chart of accounts template, and more here Listen to our episode with Graphite founder, Paul Bianco, episode #96 here. Show Links: Join the Startup CPG Slack community (13K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics

I'm so excited to bring back a very popular guest from last year, Jenna Cameron, for another foodservice episode! We released episode #74 with Jenna during December of last year as part of the First Hire Series, and our conversation focused on first hires for foodservice sales. Our community seems hungry for foodservice knowledge and so we asked Jenna to come back on the show to walk us through the biggest players in foodservice from distributors, to operators, to buying groups and more. Jenna is currently the sales lead at SIMULATE and has 10+ years of experience in plant-based foodservice sales for growing brands.Listen in as Jenna shares about: Key term definitions to frame the conversation including operators versus buying groups versus redistributors Major distributors to know in foodservice, including details on Dot, Sysco, US Foods, and more, plus other regional distributors and how to work with each Some of Jenna's favorite operators from campus stores to Disney to Red Robin and others and specific nuances An overview of key buying groups like Compass and Aramark and how to get started with a buying group C-store & convenience store channel ideas Resources for finding a regional broker for foodservice or an advisor And right at the end we cover Groceraunt, which is incidentally my new favorite word And more! Please note that Jenna drops a ton of detailed information in this episode and if you are worried about catching the company names she's dropping, fret not! I included all the distributors, buying groups, and operators she mentions in the show notes with links.Enter the July 2023 podcast review giveaway by completing this form: https://tinyurl.com/28zyjr3eThis episode was sponsored by Shopify. Go to shopify.com/startupcpgThis episode was sponsored by Kickfurther. Go to https://www.kickfurther.com/startupcpgThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgEpisode Links: SIMULATE website Jenna's LinkedIn Link to our other podcast episode with Jenna: #74 First Hire Series: Foodservice Sales with Jenna Cameron Foodservice 101 webinar recording Companies mentioned:  Distributors mentioned: Dot Foods, Sysco, US Foods, BiRite, PFG / Vistar, Gordon Food, Chefs' Warehouse, Vegan Distribution, Shamrock, Webstaurant, FoodServiceDirect, Sunbelt Redistributors mentioned: Alpine, Dot Foods Operators mentioned: Follett Bookstores/Campus Stores, Peet's Coffee, Bareburger, Philz Coffee, Lemonade, Red Robin, Disney, Next Level Burger, Plant Power Fast Food C-Store Operators mentioned: Loop Convenience, 7-11, Plaid Pantry Buying Groups mentioned: Compass (Chartwells, Foodbuy), Aramark, Sodexo College & Universities Trade Show: NACUFS Regional brokers: Herspring-Gibbs, Acclaim, Fidler Marketing Advisors: Elohi Strategic Advisors (general foodservice strategy), Green Nature Marketing (strategic nationwide coverage), Advanced Natural Group (micromarket/c-store/corporate cafeterias) Groceraunt Trade Show: IDDBA July 2023 Podcast Review Contest: Enter the giveaway by completing this form (it only takes 1-2 minutes!) By completing the form, you'll be entered to win one of six prize packages, each filled with goodies from past guests: Tsubi Soup, GoNanas, Forij, Amazi, Chia Smash, Eureka Tortilla, and Nowhere Bakery. Giveaway open to US residents only, age 18+. Giveaway ends on July 31st, 2023 at 11:59 pm PST. The winner will be notified via email. Thank you for listening to the show and helping new listeners find us! Shopify Links: Start a free trial and enjoy 2 months of Shopify for $1/monthKickfurther Links: Kickfurther website See how much inventory funding you qualify here Graphite Financial Links Graphite Financial website Download a free financial model template, chart of accounts template, and more here Listen to our episode with Graphite founder, Paul Bianco, episode #96 here. Show Links: Join the Startup CPG Slack community (13K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics

We're hearing a lot about AI, artificial intelligence these days, especially with the release to the public of Chat GPT, which may of you have been experimenting with. Chat GPT can help with brainstorming, writing, coding, and more - definitely check out the free version if you haven't yet. When I first saw the demo of Chat GPT that used Instacart's plug-in in a recent TED talk (which I've linked in the show notes) and it generated a shopping list based on a prompt for a dinner party, my first thought was, “How do emerging brands fit into this picture when AI helps us shop?” How can our community stay informed about how AI is involved in shopper choices and take advantage of the opportunities available now and going to be available? Because Instacart is on the forefront of using AI in grocery and because they are the leading grocery technology company in North America, I decided to reach out to them. Lucky for us, Ali Miller, their Vice President of Product Management, Ads, was willing to come on the show! As you'll hear, I've been personally using Instacart since 2018 and love the platform and have dug into their ads platform, 3rd party tools, and their new AI features from the Chat GPT plug-in to the new Ask Instacart. I think this episode is packed with really powerful knowledge from Ali about how Instacart works and opportunities available for emerging brands to tap into this technology. Instacart partners with more than 1,200 national, regional, and local retail banners, which is approximately 80,000 stores in North America through their marketplace and nearly 6,000 brands use Instacart Ads to connect with consumers.Listen in as Ali shares about: How Instacart's 4-sided marketplace works How the platform has evolved in the last couple of years especially with ML, machine learning, and AI, artificial intelligence How Instacart is partnering with Chat GPT both as a plug-in and to power “Ask Instacart” and ways consumers are using these features Opportunities for emerging brands to keep their data up to date within the Instacart platform and use Instacart Ads to get great digital listings (despite physical shelf placement) How Instacart Ads automates and optimizes the process to your goals and how you can use Instacart to support retail launches How Instacart's customer service balances using AI and traditional customer service methods What Instacart is working on next, how quickly the platform is evolving, and the excitement on what's ahead And more! Enter the July 2023 podcast review giveaway by completing this form: https://tinyurl.com/28zyjr3eThis episode was sponsored by Shopify. Go to shopify.com/startupcpgThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgThis episode was sponsored by Kickfurther. Go to https://www.kickfurther.com/startupcpgEpisode Links: Instacart website Instacart Product Library tools & all brand tools Ali's LinkedIn TED talk about Chat CPT (including the Instacart plugin) Ask Instacart release details Brands mentioned: Liquid Death, New Seasons Market July 2023 Podcast Review Contest: Enter the giveaway by completing this form (it only takes 1-2 minutes!) By completing the form, you'll be entered to win one of six prize packages, each filled with goodies from past guests: Tsubi Soup, GoNanas, Forij, Amazi, Chia Smash, Eureka Tortilla, and Nowhere Bakery. Giveaway open to US residents only, age 18+. Giveaway ends on July 31st, 2023 at 11:59 pm PST. The winner will be notified via email. Thank you for listening to the show and helping new listeners find us! Shopify Links: Start a free trial and enjoy 2 months of Shopify for $1/monthGraphite Financial Links Graphite Financial website Download a free financial model template, chart of accounts template, and more here Listen to our episode with Graphite founder, Paul Bianco, episode #96 here. Kickfurther Links: Kickfurther website See how much inventory funding you qualify here Show Links: Join the Startup CPG Slack community (12K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics

WBZ's Jordan Rich talks with Matt Robinson of matts-meals.com about delicious offerings from Forij foods.

This episode is brought to you by Sendlane.   Parker says, “we're really focused on cognitive health. Some of these mushrooms can have really incredible, really impressive medicinal value for basically maintaining really clean and positive cognitive health, but also helping improve cognitive health. So whether it is memory or mental energy like processing capability. On a fundamental level, they're really helping your central nervous system, primarily in your brain, to prune and also grow your neurons. So it's almost acting as like neural food.”   Today, we interview Parker Olsen, Founder of Forij. Forij is loaded with brain nutrients, their functional granola delivers serious brain power. And their taste is award-winning; all without any of the high sugar or fake ingredients.   We discussed:    * What he's grateful for * Revisiting Parker's personal why and what drives him * Experiencing “ego death” and learning that the “obstacle is truly the way” * Challenges of the brand including margin erosion, less capital expenditures, debt capital, economies of scale, and making a pivot * A breakdown of the new product - functional granola bars and their ingredients & flavors * His blog and the hundreds of articles on mushroom, brain health, and all the other benefits * And so much more…    Join Ramon Vela and Parker Olsen as we break down the inside story of Forij on The Story of a Brand.   For more on Forij, visit: https://www.forij.co/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Welcome, 7 Hatters! In this episode, we speak with Parker Olson and dive deep into hats 1, 3 and 4, the soul, servant and the entrepreneur, as we take a ride in the Forij van, cruising through the entrepreneurial landscape fueled by dedication and a love for his product.A truly inspiring young entrepreneur, Parker is the founder of Forij, a rapidly growing consumer packaged goods company that offers innovative, high-quality and award-winning Granola... enriched with vital brain nutrients (derived from mushrooms). The coolest part is that Parker's passion for his brand has led him to travel across the country in his trusty van, personally promoting his products and connecting with customers.His commitment to sustainability and ethically sourced ingredients has earned him a loyal customer base and widespread industry recognition. Parker's determination and entrepreneurial spirit have taken Forij from a small start-up to a flourishing business, significantly impacting the CPG landscape.So if you're ready to take our trusty van for a ride riddled with the ups and downs of a young entrepreneur, let's welcome Parker to the 7 Hats... -------------------------Visit https://www.the7hats.com/ for more information and more shows.Parker on LinkedIn: https://www.linkedin.com/in/parker-olson-forij/Parker's Website: https://www.forij.co/ My Bio & Links: https://sleek.bio/yuvalselikSUBSCRIBE AND REVIEW...Want to be the first to know when new episodes are released? Please subscribe and leave a review!Subscribes and podcasts reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more people (It's all about the iTunes algorithms)I'd be extremely grateful if you left a review letting me know your favorite part of the show or episode :)

This week's guest is Parker Olson. Parker an entrepreneur, a board member, a wine connoisseur & a certified Psilocybin Peer Assistant who has raced a full ironman (2.4 mile swim, 112 mile bike and 26.2 mile run), lived on a sailboat, out of a van and then on a floating home, and enjoyed cooking, hanging out with friends, traveling & generally getting to bed early. In this week's episode, we discussed: Building Your Own World Hyper Focus On The Calendar Knowing The Right People Experiencing As Many Things As You Can Starting Forji Much More!  Please enjoy this week's episode with Parker Olson! ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.

Does pickleball need its own beverage brand? Why is Jennifer Lopez, who doesn't drink alcohol, getting into the booze business? Who is Blob Guy? The hosts discuss… Also in this episode: interviews with Elavi co-founders Michelle Razavi and Nikki Elliott, who explained how they launched a package revamp for less than $200, along with Goat Rodeo Capital co-founder Carlton Fowler, who shared his perspective as an active investor in emerging and growth-stage companies.  Show notes: 0:37: JLo, What Are You Doing? A Dinky Concept. Lady Boba And Blob Guy. – Jacqui chatted about her preparation and plans for the upcoming Coachella festival before sharing new speaker announcements for BevNET Live Summer 2023. The hosts collectively wondered about the scaling potential of a brand that has a hyper-specific target consumer and why authenticity is a glaring issue with Jennifer Lopez' new RTD cocktail brand. Later, BevNET's director of community Melissa Traverse joined the episode and spoke about recent and upcoming episodes of Community Call, and the hosts riffed on several notable brands including a canned boba tea and a functional granola. 30:41: Interview: Michelle Razavi & Nikki Elliott, Co-Founders, Elavi – Michelle Razavi and Nikki Elliott are the co-founders of Elavi, which markets low-sugar and gut-friendly protein bars and cashew butters. Taste Radio editor Ray Latif sat down with Razavi and Elliott at Expo West 2023 where they shared a remarkable story about a recent package revamp that was executed in two weeks and at minimal cost.  44:49: Interview: Carlton Fowler, Managing Partner, Goat Rodeo Capital – Fowler spoke with Latif as part of a new series in which he will regularly discuss investment-related topics that are relevant and top-of-mind for food and beverage founders. In this first conversation, Fowler discussed his background as an operator and the impact of that experience in his investment strategy, how investors evaluate branding at each stage of a company's development and the emergence of creator-led brands. Brands in this episode: Yesly, Spindrift, Super Coffee, Dink, LifeAid, BodyArmor, Delola, Biena, Siete, Lady Boba, Sanzo, Golden Grahams, Lacroix, Diet Coke, Forij, Kiddiewinks, Tally Kids, Elavi, RxBar, Poppi, Liquid Death, Lemon Perfect, Prime, Feastables, Nectar

Parker Olson joins #Clockedin with Jordan Edwards and discusses his experience with Mushrooms and how they can make you superhuman, Running an Ironman and Growing the CPG Brand Forij. Parker Olson became an entrepreneur, a board member, a wine connoisseur & a certified Psilocybin Peer Assistant. Parker raced a full ironman (2.4 mile swim, 112 mile bike and 26.2 mile run) & 2 halves. Parker lived on a sailboat, out of a van and then on a floating home. Parker enjoys cooking, hanging out with friends, traveling & generally getting to bed early.To Learn more about Parker:Website: www.forij.co Linkedin: https://www.linkedin.com/in/parker-olson-forij/ To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-555/intro-call

On today's episode, Kunle is joined by Parker Olson, Founder of Forij, a healthy and sustainable granola and meal bar infused with mushroom's brain and body benefits. Parker Olson's love for how the brain works led him to love neuroscience and became a self-proclaimed biohacker. His curiosity about his nutrition made him experiment with different nutrition regimens until he found mushrooms. Parker tried different products like mushroom tea alternatives, mushroom coffee, liquid extracts, etc., but none made him love to take it every day because of their taste so he did his own decoctions. He researched, joined their local mycological society, and worked with a chef until he created something that he loved. After finding himself joining a startup conference, Parker found himself an investor but challenges do not end after getting funding. As he mentioned, they are “taking it day by day.” He also identified three challenges with customer subscriptions, one of which is very interesting. It's an insightful episode as you'd hear Kunle and Parker talk more about Forij's successes and challenges, the importance of customer feedback and running market tests, as well as making sure to get the packaging, pricing, and placement right.-----------SPONSORS:This episode is brought to you by: Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

During his junior year in college, Parker Olson embarked on the first of a series of nutritional experiments that would change the course of his life in ways he could never have imagined. After becoming aware of the incredible properties of functional mushrooms during one of these experiments, Parker became the youngest board member of the Puget Sound Mycological Society and subsequently founded Forij, a granola product packed with mushroom extracts that are both very healthy and very delicious (as strange as it sounds!). During this episode, Parker talks about his scrappy approach to entrepreneurship (his dedication to the cause really comes through strongly when he shares his experience of sleeping in a tent for two years), his involvement in the psilocybin treatment space, and his thoughts on the future of functional food. Tune in today to hear how mushrooms could change your life too! Key Points From This Episode:The nutrition experiments that Parker started conducting on himself during his junior year in college.How Parker became aware of the functionality of mushrooms. The founding story of Forij and the process Parker went through to develop the Forij products.Parker's “claims to scrappy fame,” including the two years he spent sleeping in a tent. Valuable takeaways from Parker's entrepreneurship degree (and the things you can't learn in a classroom).  Parker's involvement in the movement to democratize psilocybin treatment. What Parker's role on the board of the Puget Sound Mycological Society entailed.Parker's thoughts on the future of functional food. Links Mentioned in Today's Episode:ForijForij on InstagramParker Olson on LinkedInPuget Sound Mycological SocietyStrategyzer SeriesPsiloHealthModern Species Gage Mitchell on LinkedInGage Mitchell on TwitterBrands for a Better World - Evolve CPGBrands for a Better World CommunityBrands for a Better World on YouTubeBrands for a Better World email

If you've been on LinkedIn in the last year, chances are you've seen pictures of a green van making it's way around the country, spreading the good word about Forij. I was lucky enough to meet up with founder Parker Olson when he came through Portland in the Forij van, and I think it's the only time I've been elated to received food from a stranger out of a van. Forij's first product line is a functional granola that's low sugar, crispy, delicious and also packed with the power of mushrooms. Parker's energy and creativity are unparalleled, and I'm excited today for you to be inspired by his journey so far. Listen in as Parker shares about: - Stories featuring airplane competitions, swimming and driving to customers, and a night in jail as an alleged pirate. - Exciting new launches in select Kroger banners and Sprouts Farmers Market - How to find another person named Jarred who also wants to live in a green van and drive around the country - International opportunities Parker's evaluating - Forij's new digital product suite - And more! And on the digital product note - Parker's team gave me access to the digital part of their 30 Day Brain Power Up Program, and it's been really fun. I'm over two weeks in, and I look forward to each day's challenge. I'm excited to see what else the Forij team develops in this area!

Episode 25 features Parker Olson, founder of Forij, a CPG brand that produces function-enhanced snacks. Parker discusses what he learned from completing two ironman races, living in his tent and van for over a year, and his marketing strategies for both Forij and his personal brand. Follow @forij.co and subscribe for more!

What should you do when capital markets dry up?Aaron and I share 10 concrete strategies and tactics on Problem Solved, a new Startup To Scale Podcast mini-series co-hosted by myself, Jordan Buckner, and Aaron Gailmor, founder of Brass Roots.In this series, we invite CPG founders to submit questions about the most pressing issues with their businesses. We'll then share some ideas and perspectives on how to solve those problems.For our first episode the first question we answer a question by Parker Olson of Forij, “How do I navigate a business environment when capital markets dry up?”We discuss-

We talk granola, state of the CPG space, the brutal headwinds ahead for many brands, plus brokers.

The DSBQ episode is Back…and my colleague, Parker Olson

If I had to summarize my colleague, Parker Olson 's

If you've been on Linkedin, I'm sure you've seen Parker Olson's daily posts sharing his journey building Forij. The content is fun, exciting, and raw, as he showcases the highs of landing new accounts, to the lows of having his van break down in the middle of nowhere and having to sleep at a rest stop.  Join me for a fun conversation as we discuss why he decided to publically showcase his daily journey and how it's benefited the company. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Parker Olson is the founder of Forij - a functional mushroom company providing food products in grocery stores all around the country! Decky catches Parker on his travels accross the country in his Forij Van and they discuss the "fake it til you make it" creation of the company, why Parker has a pair of shorts in police custody in LA, and why it's important to live in atypical situations. Enjoy!

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Parker Olson of Forij, functional superfood granola, backed by science, with vital nutrients and tasty flavor. Make sure to check out Forij at: https://www.forij.co/   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes sponsors: Brightech and Nuzzle   Brightech offers designer lighting without the designer markup. Brightech is on a mission to create earth-friendly, contemporary lighting and LED lights for your home and office space. Make sure to check them out at: https://brightech.com/   Nuzzle offers pillows with two adjustable inner layers that supports your neck & cradles your head, no matter how you sleep. Make sure to check them out at: https://www.mynuzzle.com/

Parker Olsen, founder of Forij is back to share packaging hacks he uses to keep shipping low. Ship with a mailer instead of a box to avoid height charges. Warehousing in shipping zones near your customers. USPS is best for heavy and small. UPS is always best for big and heavy FedEx is always best for fast Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money. Pitstop is presented by https://www.getmesa.com/ (Mesa).

Parker Olsen, founder and CEO of Forij is back talking about organic content creation, the gift that keeps on giving. In this episode we talk about The Rise of Tik Tok and how content The impact of attention spans dropping, especially for ads Less polished content performs and resonates better The ability to go viral from your phone Update content to fit your rapidly changing and growing business Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money. Pitstop is presented by https://www.getmesa.com/ (Mesa).

Parker Olson, CEO and Founder of https://www.forij.co/ (Forij), after closely monitoring what he ate and how he felt. He also lives and works out of his van. In this episode of Pitstop, we talk about: Taking back your life by controlling what you eat. The speed of how fast you can put a business together. Advantages of living a mobile life, including being able to show up. Break rules while you're an early stage company Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money. Pitstop is presented by https://www.getmesa.com/ (Mesa).

In this week's episode, Rachel is joined by Parker who is the founder of Forij granola.Rachel and Parker have a common interest regarding eating nutritious and sustainable food.To begin the show, Parker shares a bit about his background and how he came into doing what is doing right now. Parker is extremely knowledgeable in the benefits of his product and shares them, along with examples, here on the show.He also shares the story of his journey of discovering a hole in the market and producing his unique product of mushroom granola. His story on how he started his Forij granola business is one to tune into.If you love granola you definitely should try Forij Granola which you can order at:www.forij.co Rachel would love to know what kind of healthy foods you like and what health benefits you get from them. You can connect with her through the following:IG: @liveyourrawlifeF: Live Your RAW Life (**New Private Facebook Group-Join Today!)E: liveyourrawlife@gmail.comWeb: www.liveyourrawlife.comYour support for the podcast is greatly appreciated:Patreon link:https://www.patreon.com/liveyourrawlifeIf something resonated with you from this week's episode please subscribe to the show and leave a review while you are there. Every time a review or rating is received it opens up the platform that allows the show to reach a wider range of listeners. Your support is greatly appreciated.

Can snacks powered by functional ingredients make a positive impact on both health and the food supply chain? Parker Olson of Forij is working to make it happen with his sustainable mushroom-infused granola. In this episode, we kick off May Mushroom Month by exploring: The wonder and excitement of foraging for your own food Considering the entire supply chain when creating a sustainable product The unique characteristics of functional mushrooms like reishi, chaga, cordyceps and turkey tail How Western science is waking up to the potentially powerful properties of mushrooms as medicine The fruiting body vs. mycelium debate! The nutritional benefits of whole foods over processed foods Why we should be focusing more on localizing the food supply chain Want more plant-based nerdity and industry insights? Subscribe to The Modern Health Nerd for weekly updates: https://www.modernhealthnerd.com/news/ About Parker & Forij Parker is the founder of Forij, a first-to-market concept disrupting the breakfast category by creating foods that provide focus and energy in every bite! Forij is committed to creating healthy foods and snacks with functional benefits and sustainability baked in to every part of the process—from sourcing to packaging. Parker is shamelessly committed to building Forij into a national brand, spending over 18 months trying different diets before crafting Forij. And he's spent the last year sleeping in his tent while Forij operations take over his bedroom. Connect with Forij Online Instagram: https://www.instagram.com/forij.co YouTube: https://www.youtube.com/channel/UCuwFVCHoIW9NSAHdXYV1XZg Website: https://www.forij.co Email Parker: parker (at) forij (dot) co Further Reading & Listening How Not to Diet by Michael Greger PolyNatural, episode #11: https://podcasts.apple.com/us/podcast/polynatural-extending-shelf-life-reducing-food-waste/id1534888069?i=1000504530413 Hank Adams, episode #12: https://podcasts.apple.com/us/podcast/rise-gardens-bringing-produce-close-to-home-literally/id1534888069?i=1000505257378 --- Support this podcast: https://anchor.fm/the-modern-health-nerd/support

Parker Olson founder of Forij joins us to chat about Granola, Functional Mushrooms, Sleeping in a tent for a year.  This is a wide ranging episode full of great stories.After finding an apothecary and taking a class in adaptogens and tonics Parker was introduced to Functional Mushrooms which have become one of the basic components of Forij Granola.For 18 months Parker tried a different diet each month to see how they would impact his health and wellness. After adding Functional Mushrooms to his diet he has found that his overall health has improved.  This experimentation let to the creation of his granola which ultimately became Forij.  Parker does a great job sharing his journey and you will find this to be a very enjoyable episode. Make sure you check out Forij and try some of their tasty granola!There are so many amazing places to explore in Washington State, you should just pack your bags and go! Explore Washington State is the perfect place for inspiration. Support the show (https://www.buymeacoffee.com/ExploringWash)

Parker Olson is a 24 year old living in Seattle, and he recently launched a company called Forij. They sell granola products, but it's not your typical granola; it's all based from functional mushrooms, such as Reishi and Lion's Mane, with many benefits including energy, immune support and mental focus. Parker's passion for this company, the products, and its impact is incredible, and we are excited to follow along with their journey. Go check out their stuff at forij.co.