Podcast appearances and mentions of jeff fromm

Diversifying a farm can take many forms. In this Pods for Profit, we'll hear from a Michigan crop farmer who's now in the trucking business. Jeff Fromm with Fromm Farms Trucking in Shiawassee County joins us to discuss how adding a fleet has helped offset times of low commodity prices.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Fromm is a serial entrepreneur, distinguished author, Forbes contributor, and a consultant for LANE|TERRALEVER. Jeff focuses on the study of youth marketing and trends, helping companies adapt to the new generations becoming more prominent in the market. Through his writing and research, Jeff has taken a deep dive into the attractions industry, seeking to learn what matters most to today's consumers and employees, who are gaining more and more traction of economic power. In this interview, Jeff shares his knowledge of generational mindsets, moments that matter, and knowing your editorial authority.  Generational Mindsets   "You can be in your 50s and have a Gen Z mindset."   Simply put, generations are demographics. Oftentimes, we see splits in market interests and engagement between generations. Because of this, marketing needs to be applied in different ways to apply to different generations. Jeff knows that each generation has its own unique characteristics and preferences, which play a significant role in shaping their attitudes and behaviors towards various products and services. Understanding these differences is crucial for any business, including the attractions industry, to effectively market and reach their target audience.   However, generations are not limited to age ranges, despite the way that most people view them.  Generations should be viewed as mindsets that can transend age groups, debunking myths like everyone who is considered Gen Z due of their age is tech savvy, or that Baby Boomers don't care about sustainability or social justice.  By focusing on generations as mindsets instead of birth year, you can better serve all of your stakeholders. Moments That Matter   "The new frontier for competition is all about the customer experience."   Jeff knows that in today's world, it's important to engage diverse audiences in a way that goes beyond simply providing information or entertainment. While these factors are crucial, it's equally important to ensure that the content resonates with the audience. By adding elements of surprise and delight to the experience, the education can become more meaningful and memorable and contribute to a better guest experience.   Creating memorable experiences for guests involves carefully crafting the entire guest journey, from pre-visit to post-visit. It's not just about keeping guests entertained while they're on-site, but also about building excitement leading up to their visit and encouraging them to share their experience on social media afterwards. Experiences need to be tailored to each stage of the journey, whether it's through targeted advertising, personalized communications, or unique experiences.   Knowing Your Editorial Authority   "Profit is good, but if you only focus on profit you aren't serving all of your stakeholders."   Jeff emphasizes that brands need to know their editorial authority. Knowing your company's position on a subject and taking proper action is absolutely crucial to success in the long term. Great brands can do it wrong, and Jeff states that the best way to go about these situations is to listen to your consumers, employees, and be consistent with your message.    Jeff shares that consumers will pay a small premium to companies whose values align with theirs. Staying true to your brand message can build an emotional connection with consumers and promote loyalty, making it easier to achieve your goals. By consistently upholding your company's values, you create a sense of trust with your audience and reinforce your brand identity, which can set you apart from competitors in the market.  To connect with Jeff, you can find him on LinkedIn or visit his website here.  This episode is kindly sponsored by Attractions.io, the guest experience platform behind Merlin Entertainments', San Diego Zoo's, and the Kennedy Space Center's branded mobile apps.   Like us, the folks at Attractions.io are on a mission to elevate our experiences. Their latest launch adds in-app photos to the Attractions.io mobile app, giving guests more time to view, purchase and share their media with loved ones.    Impressively, 88% of consumers say they trust content and recommendations from their friends and family over any other form of marketing – making user-generated content, like photo sharing, an essential strategy for your marketing team this season (according to Nielsen, in its global Trust in Advertising Study in 2021).   To learn more about Attractions.io and the new in-app photo feature, visit Attractions.io/photos. This podcast wouldn't be possible without the incredible work of our amazing team: Scheduling and correspondence by Kristen Karaliunas Summary by Mason Nichols Video editing by Abigail Giganan   To connect with AttractionPros: attractionpros@gmail.com

Author and Forbes Columnist Jeff Fromm joins the show to make sense of business in today's digital and social world. https://www.jarrodmorgan.com/podcast

The Be Better Podcast is about helping young adults find new ways to drive their success. And what better way to drive success than doing business? In today's episode of Be Better, Donald is joined by author, consultant, and branding expert Jeff Fromm to discuss the millennial and Gen Z way of doing business. Jeff consults on the intersection of marketing, sustainability, and brand innovation. How did he get here? It might be because he led the first large-scale public study of millennials as consumers. If you're interested, google search “American millennials deciphering,” and it'll pop up) He's since written five books on marketing and consumer-focused trends.  Millennials and Gen Z have a bad rep: However, there's not much truth to the notion that young adults are unemployed, broke, and living in their parent's basement. The 2008 recession resulted in a massive unemployment and debt situation among young adults. These macro factors forced a narrative that wasn't true. The Great Resignation, fueled by Covid, caused these myths to resurface.  In reality, the hardest-working trend-setters are young, affluent millennials, and Gen Z will be the most educated generation ever. And, believe it or not, a great marketing strategy does not start with insults. Let's look at the hard data:  Consumers want to live their values, and the brands that can make it affordable and accessible will gain market share.  Concerning younger consumers, use Venn diagrams as a starting point. What do you do well, what do your consumers need, and, most importantly, where do they interconnect? Winning brands have a common thread: they make it affordable and accessible. They have a small premium compared to the cheapest option, but that premium contributes a much larger relative value. Value is more than functional benefits alone - it's also emotional and physical needs. More and more companies today are trying to retain the talent they have. Companies have a built-in advantage if they're willing to meet their workforce halfway. From Jeff's perspective, it's beneficial to join an established company to learn. They have training programs built-in and can provide knowledge. After learning, if you still have the entrepreneurial bug, that's still an option. A result of the 2008 recession is that millennials saw that even if someone was a loyal and dedicated employee, they still might've lost their job. For more amazing content from Jeff, follow him on LinkedIn and email him at jfrommkc@gmail.com for a free e-copy of his latest book, The Purpose Advantage 2.0! (Or, if you purchase, all proceeds go to the nonprofit organization The BrandLab.) Follow us on Tik Tok, Facebook, and Instagram for clips from the show, and you can find the Be Better Podcast on Apple Podcasts, Spotify, Stitcher, Google, and anywhere podcasts are found. Use #BeBetter to let us know your thoughts for each week's episode. You can help build a better world. Help Better Homes and Gardens fight homelessness across the world by donating at bhgre.com/newstory. With a goal to raise $100,000 by the end of 2022, your contributions will go directly to supporting those affected and helping build a world with homes for everyone. This episode is brought to you in part by Better Homes and Gardens® Real Estate. Looking for a new role that allows you to become your own boss, create your own schedule, and have excellent income potential without the headache of starting a new business? Become an agent with Better Homes and Gardens® Real Estate, an American icon trusted in all things related to the home. Explore career options at bhgrecareer.com/.

Jeff Fromm is a Partner at Barkley, one of the top creative firms in the world.  He's also the best-selling author of "The Purpose Advantage" & "Marketing to Millennials".  Jeff led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group and is also a regular contributor to Forbes. Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He's also the president of Futurecast, a forwardthinking trends consultancy. He's also a big Chiefs fan but we won't hold that against him (I'm a Browns fan and they have our number! : ) You can learn more about Jeff at jefffromm.com

In this episode of the podcast, I share my interview with Jeff Fromm. I first met Jeff after I saw him speak at this year's JCK Las Vegas show on the topic of "The Purpose Advantage", which also happens to be the title of his latest book. Jeff has built a reputation for himself as the "Millennial and Gen Z Marketing Guy", and he's traveled the world sharing his insights and research on how these two generations impact the direction of the marketplace and how brands can reach them. Through a partnership with the Boston Consulting Group, he led the first public study of Millennials in 2010. He's the president of Futurecast, a forwardthinking trends consultancy, and a partner at Barkley, a creative idea company. He's also a regular contributor to Forbes.  I was particularly interested in the insights Jeff shares in his 2019 book "The Purpose Advantage", which explains how brands can be more "purpose-driven" and why that matters in today's marketplace. In this episode, we'll talk about the meaning of purpose and about how jewelry brands can leverage purpose to stand out in a crowd. Listen now.

While many of us would like to erase the past year from our memory banks, the world did see a greater focus from brands to become more purposeful in 2020. Join host Ken Beaulieu as he discusses the year that was with Jeff Fromm, author of The Purpose Advantage.

THANK YOU FOR LISTENING TO THIS PODCAST. WE VALUE OUR AUDIENCE . TO HELP US ENRICH YOUR EXPERIENCE, PLEASE COMPLETE THE FOLLOWING SHORT SURVEY: https://www.surveymonkey.com/r/BrandandNewBorn 1997 onward, Gen Z is the world’s largest group of consumers, wielding hundreds of billions of U.S. dollars in spending power. But whereas lots have been said about the previous generation, millennials, and their impact on marketing and branding strategies, especially online, Gen Z’ s preferences on brands are now under scrutiny, including in a major study launched by the INTA. On track to be the most educated generation yet, Gen Z seem to have strong opinions and values and want to be heard. What does it mean for brands? How can they engage with f this generation? How is this generation reshaping the messages conveyed by brands, particularly referring to environmental, social, and corporate governance (ESG)?Our guest today, Jeff Fromm, is a renowned youth marketing and trends expert and speaker on consumer trends, brand strategy, and innovation. He was a pioneer in researching millennials and Gen Z from a marketing perspective, by leading the first large, public-facing study on the topic with the Boston Consulting Group 10 years ago. With over 25 years of experience in marketing across a wide variety of brands, Jeff is the President of the think tank FutureCast, and a partner at Barkley, based in the U.S.S. He is also a contributing writer for Forbes and author of four books: Marketing to Millennials, Millennials with Kids, Marketing to Gen Z, and The Purpose Advantage.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Jeff Fromm (link to https://www.linkedin.com/in/jefffromm/ and https://www.forbes.com/sites/jefffromm/?sh=78a0e8601dac)Also of interest:- Various articles by J. Fromm, Forbes (link to https://www.forbes.com/sites/jefffromm/2020/10/15/turn-brand-purpose-into-a-verb-to-erase-brand-culture-debt/?sh=3b27d03c360d, https://www.forbes.com/sites/jefffromm/2020/09/30/on-ben-and-jerrys-gen-z-and-social-justice-how-2020-has-changed-branding-forever/?sh=4205fe1a6a66)- The Rise of GenZ, M. Townsend & M. Boyle, Bloomberg (link to https://www.bloomberg.com/gen-z)- International Trademark Association attitudinal study—“Gen Z Insights: Brands and Counterfeit Products” (link to: https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/)- INTA Bulletin—“Brands in Times of Crisis: CSR in Action” (link to: https://www.inta.org/perspectives/brands-in-times-of-crisis-csr-in-action/)- INTA Bulletin—"Don’t Go Dark. Do Not Stand on the Sideline. An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19” (link to: https://www.inta.org/perspectives/dont-go-dark-do-not-stand-on-the-sideline-an-interview-with-edelmans-jennifer-cohan-on-brand-response-to-covid-19

In this episode we talk to Jeff Fromm (Youth Marketing & Trends Expert) about his book, career, and so much more. As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation. He led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book “Marketing to Millennials.” He has since co-authored three more: “Millennials with Kids,” “Marketing to Gen Z” and “The Purpose Advantage.” He also is a regular contributor to Forbes. Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forwardthinking trends consultancy, and a partner at Barkley, a creative idea company. While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices—these applications are the basis of Jeff's presentations. With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma 

Getting to know Jeff Fromm  Jeff Fromm has written four books over the last 10 years on Gen Z. He uses thought leadership to stimulate his sales funnel and content marketing as his inbound tool.    Diving into brand loyalty  Jeff thinks of loyalty in terms of frequency of use and price elasticity. Loyalty to a brand equates to using its products more frequently. It doesn't doesn't mean using the brand exclusively; it means I'm willing to pay a small premium for it.  Loyalty should matter to salespeople because when you're helpful to your customers, they'll want to work with you over and over. It's the difference between average outcomes and making a lot of money. Professional salespeople are empathetic, they have great listening skills, and they collaborate to solve problems.  Buyers don't want to buy your product; they want to solve their problem. Questions are your friend, because they help the seller become smarter about the buyer, and they lead to a sale that is a better fit to the buyer's needs. You have to have BANT: budget, authority, need, and timing. If you have those things in a buyer, then your job is to find the right solution. When you provide possible solutions, consider giving three different options and the cost range of each. That way you're guiding your customer to a solution that best fits his needs.  Show your customers the risk associated with their approach and point them toward the approach that is most likely to succeed. Give facts, and give customers places to cut corners if you can.  “You have to be willing to lose what you do not have to win what you want.” Jeff Fromm Culture is wildly important with brand loyalty. Create your culture by being inclusive and innovative. Hire people who are motivated and then empower them and give them good tools.   Be willing to collaborate. Leverage the power of your team by hearing their ideas. Find the people who are better than you at certain things.  To build loyalty with Millennials, spend time with them. Nurture them. They are looking for mentorship. Members of Gen Z are looking for opportunities to prove they are capable of doing something. If you want to sell more, ask better questions.  “How B2B Sellers Can Build Brand Loyalty With Customers” episode resources    Connect with Jeff at jfromm@barkleyus.com. If you reach out to him directly, he'll send you a free copy of his book, The Purpose Advantage. If you guy a copy on Amazon, 100 percent of the proceeds go to The Brand Lab, which supports racial equality in marketing.  Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. Try Pipedrive today for FREE! As a TSE listener, PipeDrive is offering you an EXTEND trial beyond the typical 30 days + 25% off your first three months after trial. Try it today at  → https://pipedrive.live/tse use your code: pipedrivetse. This course is brought to you in part by TSE Certified Sales Training Program. It's a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We'd love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

In Episode 2 of RENEWables, author Jeff Fromm unpacks what it means for brands to have Purpose Advantage and how by focusing on specific consumer benefits, brands can create distinguishing attributes and increased marketshare. Smart strategies = Meaningful action = Long-term, positive effects. Click "Follow" so you don't miss an episode!

For this milestone episode, CUES Podcast listeners submitted their questions for experts to answer. So instead of featuring one or two experts, this show features seven! Instead of being centered on just one idea, this show covers three areas of major interest to credit unions and their leaders: reopening physical branches in light of the pandemic, reaching and engaging young members, and the future of credit unions 25 years out.Our first question about when credit unions might reopen fully comes at the 5:12 mark from CUES member Ron Kraus, chair of the board of $2 billion Together Credit Union in the St. Louis area. Kraus’s question is first answered by Mike Carter, EVP of CUESolutions Bronze provider Strategic Resources Management, Memphis, Tennessee. A second response is given by Steve Reider, president of CUES Supplier member Bancography, Birmingham, Alabama. Neither expert expects 100% reopening across the country by Thanksgiving and each has ideas about the larger implications of the pandemic on the financial services.The show’s second question is from CUES member Karen Bruce, associate board member at $1.7 billion America’s First Credit Union, Birmingham, Alabama. It's about how credit unions can best reach and engage young members and comes at 12:04.Bruce’s question is answered by three experts: Ben Stangland, president/COO of CUES Supplier member Strum, Seattle; Keith Brannan, chief marketing officer for Kasasa, Austin, Texas; and Jeff Fromm, author of four books and the president of Futurecast, a subsidiary of Barkley, New York. The three say young members are a great opportunity for credit unions and offer ideas for connecting with them.The third and final question in the show comes from CUES member Mary Gray, director of member engagement and programs at $1.8 billion A+ Federal Credit Union, Austin, Texas. It's about what credit unions will look like in 25 years and comes in at 25:06. Two experts with vision provide answers to Gray’s forward-thinking question: Steve Williams, principal with CUES Supplier member and strategic provider for technology and planning services, Cornerstone Advisors, Scottsdale, Arizona, and Chris Skinner, an independent technology commentator at The Finaser blog, the author of several books and chair of the Financial Services Club.Williams says in 25 years there is great opportunity for both large banks and grassroots financial services. He notes four words that come to mind about qualities that credit unions that can stay the course will have—purpose, talent, technology and scale—then elaborates on each. Skinner suggests not trying to compete with big banks but rather standing for something other than shareholders and profit. He believes credit unions have a great opportunity to deliver on this idea.The show also gets into:What listeners whose questions are featured in the show have appreciated about the CUES Podcast A favorite memory of CUES Podcast founder and host James Lenz from the first 100 episodesHow to submit your question for possible use on a future showThe great story about how Jeff Fromm ended up studying young consumers

It's not uncommon these days to hear talk of businesses, large and small, developing a purpose statement that has to do with its societal responsibility. Consumers are coming to expect brands to take such a stance as well. Why is that and how should business leaders think about it? But a more important question is this: How does the issue of organizational purpose magnify and support what is happening in the renewable energy movement?  To answer that question, Smart Energy Decisions founder, John Failla invited author and consumer expert Jeff Fromm to discuss the issue, along with David Smart, Sr. Vice President of Sales and Marketing at Biostar, a company that's taking this issue of “purpose” very seriously with Jeff's help. This is an enlightening and helpful conversation that you're sure to enjoy. You will want to hear this episode if you are interested in... The concept of doing well by doing good [0:56] How Jeff became the leading researcher on younger consumer behavior [5:24] The level of detail necessary to define a company's purpose [12:10] Why it was important for Biostar to establish a relationship with Jeff's work [15:46] Business “wins” that happened because of Biostar's commitment to renewables [24:28] Why Jeff created a “workbook” style resource instead of a typical research-based book [28:40] The first steps at identifying and defining your company's purpose [31:45] Purpose is a rapidly growing part of what consumers want in a brand Jeff Fromm's research into the consumer behavior of generational groups has revealed that a brand's broader purpose and the messaging around it make a HUGE difference to consumers. He says there's a very clear and careful balancing act that organizations must be aware of. If your brand is only focused on purpose and sustainability without also being careful to produce an excellent product or service that consumers appreciate, you are going to fail. But if you are only good at that product or service and do not have a clear and well-communicated purpose and sustainability strategy infused into your brand and business, you're not going to have the most profitable financial outcomes. It's becoming more and more apparent that this two-factor brand identification drives consumer support, but take note: One important aspect of that is the issue of sustainability. Jeff says that consumers today are willing to pay a small premium for brands that win their hearts. But there they must also be careful that they are using purpose metaphorically as a verb. Consumers don't care so much about what you say, they care about what you do. Companies that are taking action appeal to both internal audiences and external stakeholders. High-growth brands have to do both.  What is the purpose? The Biostar journey toward projects that match their purpose In developing its purpose strategy the team at Biostar was so impressed with Jeff's approach they adopted it for developing their own purpose strategy. Using the workbook, the “Purpose Advantage,” the team worked through the process of defining their purpose and feels it has helped them in a variety of ways. Here's an example… Biostar works with many organizations around the issue of financing for their project. As a result, relationships the company has with various banks, lenders, and insurance companies open doors to many deals for Biostar. With so many projects coming their way, they have to be selective. The question, “What is the purpose of this project?” helps the company sift through the opportunities and focus on the ones that will best align with its purpose as a company. It's a great asset to know that they are putting their best effort toward their predefined “best” types of projects and saying ”No, thank you” to the rest. How brands can leverage a genuine purpose with consumers  There are unique opportunities for brands to use their commitment to renewable energy to expand their offerings and profitability and to be more competitive in their niche. Jeff says that the energy category and related adjacencies have a particularly bright future because consumer expectations around the issue of renewable energy are growing. People are fed up with delays and lack of movement when it comes to the energy transition and are looking to companies to move the needle forward. When consumers have the opportunity to buy from companies that support the causes they care about, they often will. Consider this: When the price difference between products or services is small and the availability is the same, many consumers will choose the brand that aligns with their convictions. It's a trend and is only expected to grow. The renewable energy commitments of brands are one of the areas consumers consider these days when making purchasing decisions. There are many facets of this intriguing conversation that we can't cover in a page this small. Please, take the time to listen. You may discover how your brand can pivot to become more relevant, more top-of-mind, and more desirable to the very audience you're trying to reach.  Resources & People Mentioned MOD Pizza - an example of a brand with a “purpose advantage” Patagonia Group - was a purpose-driven brand that reimagined their purpose Nike - has also focused on purpose Seventh Generation Bombas Socks AtmosAir (one of Biostar's partners) Connect with Jeff Fromm and David Smart About Jeff Fromm: Partner at Barkley and 4x Author www.JeffFromm.com Follow Jeff on Linkedin Jeff's author profile on Amazon Get a free copy of David's book: The Purpose Advance www.BarkleyUS.com Jeff Fromm is a Partner at Barkley where he serves as President of FutureCast, weekly contributor at FORBES and author of four books including The Purpose Advantage (Idea Press, 2019), Marketing to Millennials (Harper Collins, 2013), Millennials with Kids (Harper Collins, 2015) and Marketing to Gen Z (Harper Collins, 2018). He published the first public research study of Millennials as Consumers with the Boston Consulting Group in 2010 & 2011. He has traveled the world sharing insights on consumer trends, youth culture as well as purpose & sustainability. In addition to Jeff's work consulting with major brands at Barkley he serves on the Board of Directors at Three Dog Bakery. About David Smart: Biostar Renewables Follow David on Linkedin Biostar Renewables David is Sr. Vice President of Sales and Marketing and oversees the strategic development of energy efficiency projects, renewable energy assets and energy financing transactions across all BioStar sectors. With an extensive understanding of state/federal policy and incentives, David spearheads complex opportunities, helping his team navigate high-level negotiations, while delivering maximum value to customers in the public and private sector. Connect With Smart Energy Decisions https://smartenergydecisions.com Follow them on Facebook Follow them on Twitter Follow them on LinkedIn Subscribe to Smart Energy Voices Audio Production and Show notes by PODCAST FAST TRACK

As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation. He led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book “Marketing to Millennials.” He has since co-authored three more: “Millennials with Kids,” “Marketing to Gen Z” and “The Purpose Advantage.” He also is a regular contributor to Forbes. Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company. While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices—these applications are the basis of Jeff’s presentations. With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth. In this episode you’ll learn about the power of having a purpose advantage as well as… Jeff’s definition of the modern consumer mindset What the Sustainable Development Goals are The difference between purpose and purpose advantage The importance of your origin story in your company Why having an emotional connection with customers is so important How your personal purpose affects your company purpose depending on your business side About Millenials as consumers Other links and resources mentioned in this episode: Jeff's Website Connect with Jeff on LinkedIn The Purpose Advantage The Gentle Business Circle Sarah’s One Page Marketing Plan The Gentle Business Revolution Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

Jeff Fromm, president of FutureCast, a consumer trends consultancy, and author of The Purpose Advantage: How to Unlock New Ways of Doing Business, reveals how a brand’s purpose is playing an increasing role in the decision-making of modern consumers. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event. 

Most entrepreneurs understand how important it is to have a clear purpose. Unfortunately for many, “purpose” has become more of a marketing tool and has lost its authenticity. There are plenty of brands, however, that have been able to keep their purpose clear, instilling pride from their consumers, and, as a result, have a competitive advantage to those that don't. It's important to understand the different ways having a purpose can drive a brand beyond being a marketing scheme. Consumers want to do business with companies that align with their personal values. There is nothing wrong with making a profit. The profit's purpose is to help deliver the brand's purpose in all facets of business. To dig into this idea further, I've brought on author, consultant, and professional speaker, Jeff Fromm. Jeff has keynoted more than 500 events all over the world and helps his consulting clients - including Amazon, Dairy Queen, Wingstop, and Gallo -- on leveraging consumer trends, technology and innovation. He is the co-author of three youth marketing books, dozens of research reports, and hundreds of Forbes columns. To learn how to navigate your brand's purpose and build a competitive advantage, download this episode now.  THE WARRIOR OF RESTRAINT  “If it's passionate for you and adjacent to the business, then it's right." - Jeff Fromm Highlights - A business' purpose should be ingrained in all facets of that business from e-mails to .  In order for a purpose to be real and valuable it must be functional, emotional, and societal.  There's nothing wrong with making a profit. The profit helps deliver the purpose.  Don't be afraid to express your passion.  There are 6 modern consumer mindsets that propel top brands: social circle, self, trust, innovation, accessibility, purpose.  The mindset of self is an important component of doing business because consumers like to choose brands that align with their personal values. The best purpose driven brands look at the history of why they started. Pay attention to how you're referred. It can inform how you are viewed by your customers. Guest Contact - Jeff's Website Jeff's Twitter Jeff's Book: The Purpose Advantage: How to Unlock New Ways of Doing Business Mentions - Mod Pizza Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn  

“What matters is what you do next.”This is the opening section in Jeff Fromm’s newest book, The Purpose Advantage. It’s an apt statement, considering the Business Roundtable’s recent proclamation that the purpose of a corporation is to serve all stakeholders—from employees to suppliers to communities. Arguably, we’re now beyond the tipping point of capitalism. Purpose is no longer a “nice-to-have.” So, what we do next matters more than ever. In this episode, we spoke with Jeff Fromm, author, thought leader, and leader of Barkley and Futurecast, about purpose today and how Millennials and Gen Z are reshaping the role of business in society.Listen to hear Jeff’s insights on:Understanding today’s Millennials and Gen Z’ers and their evolving relationship with purpose—at work and as consumersHow to move past generational “myths” and unearth data to drive insights around purposeWhat the “purpose advantage” can achieve for brands today, and why purpose must be baked into a company’s DNA—not tacked onHow brands leverage purpose to tell meaningful stories that move consumers to actionLinks & NotesJeff FrommThe Purpose AdvantageFuturecast Barkley

Jeff Fromm is the author of three books focused on creating Brand Love® with modern consumers. Jeff works as a partner at Barkley and speaks all over the world. “make sure that you are solving the needs that your customers have and doing it in a way that is so exceptional they are going to talk about it to their friend networks”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7gW

In this episode, Content Marketing Institute’s Robert Rose explores how viewing the world (and work) through a lens of gratitude changes everything. Plus, he rounds up some of the best news you might have missed this year and shares highlights from some favorite interviews. And finally, he points you to inspiring content marketing examples to review while you’re trying to resist the temptation to do some online shopping. And that’s a wrap for the week ending November 29, 2019. NEWS ITEMS of the Week Human Activity in China and India Dominates the Greening of Earth, NASA Study Shows In Most Wholesome Facebook Post Ever, Thousands of Dog Lovers Describe Their Pups for a Blind Man You Can Now Get Directions From the Cookie Monster Thanks to Navigational App’s New Voice Option INTERVIEWS of the week Jim Kukral on “Unskippable” content Sydni Craig-Hart on empathy Jeff Fromm on the advantage of purpose Kathy Klotz-Guest on the permission to experiment Ann Handley on obsessing over quality Todd Henry on managing for creative productivity OUR CONTENT MARKETING IDEA of the WEEK Learn From the Best: 8 Inspiring Content Marketing Examples

Jason Hartman and Adam begin today's show discussing Jason's first car and how he recently adjusted the price of his old cars to inflation. They also discuss what's going to happen to McMansions with the new generations coming and the impact of declining HELOC activity. Then Jason finishes his talk with Jeff Fromm, the Millennial Marketing Guy, about Gen Z & Y. While the two generations are close in age, they are incredibly different when it comes to advertising and habits, so it's crucial that you understand the difference in the two. Key Takeaways: [3:57] Adjusting things for inflation makes a world of difference when comparing [7:46] The generation that's willing to give up the most to buy a home is Gen Z [10:48] McMansions and Millennials [14:03] HELOC activity being lower is a good thing for housing market stability [17:36] The importance of skin in the game Jeff Fromm, Part 2 [18:33] Gen Z and Y both like to be involved with companies that support their causes, but there are some differences [22:42] Will the Millennials and Gen Zers have interest in the McMansions that were built? Website: www.JasonHartman.com/Properties

Jason Hartman starts today's episode discussing improved home purchasing power for consumers. Shifts in median mortgage payments has created opportunities for buyers and investors. Then we have the first part of Jason's talk with Jeff Fromm, the Millennial Marketing Guy, about the differences between Gen Y and Gen Z. While the two generations are close in age, they are incredibly different when it comes to advertising and habits, so it's crucial that you understand the difference in the two. Key Takeaways: [4:24] The coming McMansion issue [7:06] One of the High 5 metrics Jason looks at is the median mortgage payment [11:35] Home prices are actually 42% below their 2006 peak when factoring in consumer house buying power Jeff Fromm Interview, Part 1: [20:35] Gen Z are NOT Millennials to the 2nd degree. They're more like Gen X [24:07] Some of the big differences between Gen Y and Gen Z Website: www.JasonHartman.com/Properties www.JeffFromm.com

Jason Hartman and Adam begin today's show discussing Jason's first car and how he recently adjusted the price of his old cars to inflation. They also discuss what's going to happen to McMansions with the new generations coming and the impact of declining HELOC activity. Then Jason finishes his talk with Jeff Fromm, the Millennial Marketing Guy, about Gen Z & Y. While the two generations are close in age, they are incredibly different when it comes to advertising and habits, so it's crucial that you understand the difference in the two. Key Takeaways: [3:57] Adjusting things for inflation makes a world of difference when comparing [7:46] The generation that's willing to give up the most to buy a home is Gen Z [10:48] McMansions and Millennials [14:03] HELOC activity being lower is a good thing for housing market stability [17:36] The importance of skin in the game Jeff Fromm, Part 2 [18:33] Gen Z and Y both like to be involved with companies that support their causes, but there are some differences [22:42] Will the Millennials and Gen Zers have interest in the McMansions that were built? Website: www.JasonHartman.com/Properties

Jason Hartman starts today's episode discussing improved home purchasing power for consumers. Shifts in median mortgage payments has created opportunities for buyers and investors. Then we have the first part of Jason's talk with Jeff Fromm, the Millennial Marketing Guy, about the differences between Gen Y and Gen Z. While the two generations are close in age, they are incredibly different when it comes to advertising and habits, so it's crucial that you understand the difference in the two. Key Takeaways: [4:24] The coming McMansion issue [7:06] One of the High 5 metrics Jason looks at is the median mortgage payment [11:35] Home prices are actually 42% below their 2006 peak when factoring in consumer house buying power Jeff Fromm Interview, Part 1: [20:35] Gen Z are NOT Millennials to the 2nd degree. They're more like Gen X [24:07] Some of the big differences between Gen Y and Gen Z Website: www.JasonHartman.com/Properties www.JeffFromm.com

Jeff Fromm, author, speaker and millennial marketing strategist joins the show to explain why purpose is MUST be a verb for successful organizations. Get more here: https://ryanhanley.comLearn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Fromm, author, speaker and millennial marketing strategist joins the show to explain why purpose is MUST be a verb for successful organizations. Get more here: https://ryanhanley.com

Jeff Fromm, author, speaker and millennial marketing strategist joins the show to explain why purpose is MUST be a verb for successful organizations. Get more here: https://ryanhanley.com

Jason Hartman talks with Jeff Fromm, the Millennial Marketing Guy, about the differences between Gen Y and Gen Z. While the two generations are close in age, they are incredibly different when it comes to advertising, so it's crucial that you know the difference in the two. Jeff explains how those differences will impact society at large and certain industries specifically. Key Takeaways: [3:04] Gen Z are NOT Millennials to the 2nd degree. They're more like Gen X [6:36] Some of the big differences between Gen Y and Gen Z [15:10] Gen Z and Y both like to be involved with companies that support their causes, but there are some differences [19:18] Will the Millennials and Gen Zers have interest in the McMansions that were built? Website: www.JeffFromm.com

Interview with Branding Guru and Author Jeff Fromm With more than 1,500 dating apps and websites playing Cupid, the $2.5 billion matchmaking industry is growing. So how can one brand, such as Bumble, win over American singles? According to consumer trend expert Jeff Fromm businesses in allcategories can learn three powerful strategies from Bumble’s meteoric rise. The dating app is changing the rules of dating, one conversation at a time,” says Fromm. Jeff Fromm (www.JeffFromm.com) notes that Bumble breaks down cultural constructs. But the young brand goes beyond matchmaker; it creates a noble purpose from the inside out. These lessons from Bumble can help any home-based entrepreneur break out and grow their business. Richard “Capt’n” Henderson and Sherilyn Colleen interview Jeff Fromm, author of “The Purpose Advantage,” who is a brand and marketing expert. Subjects discussed in Podcast include: An introduction to “The Purpose Advantage” in marketing The Bumble dating site’s success story. 3 things home business brands can learn from Bumble’s success? How an “Inside-Out Approach” can help smaller home businesses create cultural trends rather than responding to them? How “Cross-Category” growth can help a home business owner earn consumer love and loyalty No “canned marketing!” – smaller businesses should build a community through social action and spreading the word? The six mindsets that establish brand loyalty? Subscribe to Home Business TV YouTube Channel (Click)  Visit the Podcast Website Episode Sponsor:  Sierra Judgment * RecoveryCourse.com Interview Guest: [caption id="attachment_83683" align="alignleft" width="400"] Jeff From, Speaker and Author of "The Purpose Advantage"[/caption]        

Interview with Branding Guru and Author Jeff Fromm With more than 1,500 dating apps and websites playing Cupid, the $2.5 billion matchmaking industry is growing. So how can one brand, such as Bumble, win over American singles? According to consumer trend expert Jeff Fromm businesses in allcategories can learn three powerful strategies from Bumble’s meteoric rise. The dating app is changing the rules of dating, one conversation at a time,” says Fromm. Jeff Fromm (www.JeffFromm.com) notes that Bumble breaks down cultural constructs. But the young brand goes beyond matchmaker; it creates a noble purpose from the inside out. These lessons from Bumble can help any home-based entrepreneur break out and grow their business. Richard “Capt’n” Henderson and Sherilyn Colleen interview Jeff Fromm, author of “The Purpose Advantage,” who is a brand and marketing expert. Subjects discussed in Podcast include: An introduction to “The Purpose Advantage” in marketing The Bumble dating site’s success story. 3 things home business brands can learn from Bumble’s success? How an “Inside-Out Approach” can help smaller home businesses create cultural trends rather than responding to them? How “Cross-Category” growth can help a home business owner earn consumer love and loyalty No “canned marketing!” – smaller businesses should build a community through social action and spreading the word? The six mindsets that establish brand loyalty? Subscribe to Home Business TV YouTube Channel (Click)  Visit the Podcast Website Episode Sponsor:  Sierra Judgment * RecoveryCourse.com Interview Guest: [caption id="attachment_83683" align="alignleft" width="400"] Jeff From, Speaker and Author of "The Purpose Advantage"[/caption]        

Jason Hartman talks with Jeff Fromm, the Millennial Marketing Guy, about the differences between Gen Y and Gen Z. While the two generations are close in age, they are incredibly different when it comes to advertising, so it's crucial that you know the difference in the two. Jeff explains how those differences will impact society at large and certain industries specifically. Key Takeaways: [3:16] Gen Z are NOT Millennials to the 2nd degree. They're more like Gen X [6:48] Some of the big differences between Gen Y and Gen Z [15:22] Gen Z and Y both like to be involved with companies that support their causes, but there are some differences [19:30] Will the Millennials and Gen Zers have interest in the McMansions that were built? Website: www.JeffFromm.com

As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace—as well as the consumer behaviors of every generation.He led the first public study of millennials in 2010 through a partnership with the Boston Consulting Group, work that informed his first book: Marketing to Millennials. He has since co-authored three more: Millennials with Kids, Marketing to Gen Z and The Purpose Advantage. He also is a regular contributor to Forbes.Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. His work fuels Futurecast, the forward-thinking consulting and publishing arm of Barkley, a creative idea company.Learn More: www.jefffromm.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace—as well as the consumer behaviors of every generation.He led the first public study of millennials in 2010 through a partnership with the Boston Consulting Group, work that informed his first book: Marketing to Millennials. He has since co-authored three more: Millennials with Kids, Marketing to Gen Z and The Purpose Advantage. He also is a regular contributor to Forbes.Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. His work fuels Futurecast, the forward-thinking consulting and publishing arm of Barkley, a creative idea company.Learn More: www.jefffromm.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace—as well as the consumer behaviors of every generation.He led the first public study of millennials in 2010 through a partnership with the Boston Consulting Group, work that informed his first book: Marketing to Millennials. He has since co-authored three more: Millennials with Kids, Marketing to Gen Z and The Purpose Advantage. He also is a regular contributor to Forbes.Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. His work fuels Futurecast, the forward-thinking consulting and publishing arm of Barkley, a creative idea company.Learn More: www.jefffromm.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Jeff Fromm is pretty much “the Millennial and Gen-Z marketing guy,” helping businesses and brands understand how youth culture is impacting the marketplace and how every generation consumes things differently. Jeff is the President of FutureCast, a contributing writer for Forbes, and the author of four books, including the new book (https://www.amazon.com/Purpose-Advantage-Jeff-Fromm/dp/1940858992) . Resources: Learn more at millennialmarketing.com (http://www.millennialmarketing.com/) Twitter: twitter.com/jefffromm (https://twitter.com/jefffromm) LinkedIn: linkedin.com/in/jefffromm (https://www.linkedin.com/in/jefffromm) Read: (https://www.amazon.com/Purpose-Advantage-Jeff-Fromm/dp/1940858992) Trendsetters is a production of (http://crate.media/)

In this week’s episode, Content Marketing Institute’s Robert Rose explains why we don’t have to neatly wrap up every story we tell. Plus, he offers his take on a piece about how to shake up the traditional approaches to marketing, interviews an author about how to market to millennials and Gen-Z, and points to an article that offers purpose-driven marketing lessons from innovative brands. And that’s a wrap for the week ending September 6, 2019. NEWS ITEM of the Week 3 Ways We Can Shake Up Traditional Approaches to Marketing https://www.adweek.com/brand-marketing/3-ways-we-can-shake-up-traditional-approaches-to-marketing/ INTERVIEW of the week Jeff Fromm, President, FutureCast Jeff Fromm is a subject matter expert and professional speaker on consumer trends and brand strategy. He has worked all over the world – well, not Antarctica.  His biggest achievement thus far is being cast as a backup tree in his elementary school musical. He is a contributing writer for Forbes and author of four books: “Marketing to Millennials,” “Millennials with Kids,” “Marketing to Gen Z” & “The Purpose Advantage." (September 2019). Jeff led the first large, public-facing study of Millennials in a partnership with the Boston Consulting Group in 2010/2011. He has more than 25 years of marketing consulting experience.  He serves on the Board of Directors at Three Dog Bakery. Jeff graduated from The Wharton School of the University of Pennsylvania and attended The London School of Economics.  For more on Jeff: https://www.jefffromm.com/ OUR CONTENT MARKETING IDEA of the WEEK 3 Purpose-Marketing Lessons From Innovative Brands https://contentmarketinginstitute.com/2018/07/purpose-marketing-brands/

In this episode of Dairy on the Air, youth trends expert Jeff Fromm talks to guest host Andy Vance about the evolving Generation Z consumer base and how it presents big opportunities for the dairy industry. 

Jeff Fromm, partner at Barkley ad agency and president of FutureCast, stops by to discuss his new book, The Purpose Advantage. He shares why purpose matters for companies, and how to truly become a purpose-driven brand.

“Youth culture.” Even the phrase is a bit intimidating. But Jeff Fromm has researched the ins and outs of young cohorts as consumers. And not just the high level — he gets into the details, breaking it down between millennials, Gen A, and even the nuances in between (like married, single, with kids, etc.). This episode of The Innovative Agency, we dive into a few “ahas” that Jeff Fromm has discovered from his extensive research on youth culture as consumers. Jeff is the President of FutureCast, an agency collective and consultancy.

Author Jeff Fromm joins ANA's Ken Beaulieu to chat about how purpose spurs millennials.

Author Jeff Fromm joins ANA's Ken Beaulieu to chat about how purpose spurs millennials.

It’s a new year, and it’s time to start thinking generation next! That is – Generation Z. Do not let the age of this generation fool you. Jeff Fromm, President of FutureCast, joins us to share insights into the buying power of Generation Z.

In this episode Jeff Fromm talks about why marketers need to start planning for Gen Z who will very soon become our mothers of tomorrow. He profiles Generation Z and shares his research and highlights why strategies you are using today will not work when they become parents.   For the show notes head to: https://marketingtomums.com.au/podcast/ep4_Jeff_Fromm_Gen_Z_Mothers

Today we talk with Jeff Fromm, co-author of "Marketing to Gen Z: The Rules for Reaching This Vast And Very Different Generation of Influencers." Did you know that kids under 18 have more in common with their grandparents than their parents? Jeff is the President of FutureCast and a contributor to Forbes. His books on generational marketing have been recognized as industry standards.

In this episode, we will discover the importance of engagement across generations, knowledge of the consumer, and securing millennial loyalty. Jeff is president of FutureCast, author and Forbes contributor and featured speaker at CUES Execu/Net, August 19-22, Sedona, AZ.

Millennial and Generation Z keynote speaker and author, Ryan Jenkins,  welcomes Jeff Fromm and Angie Read, the authors of the upcoming book: Marketing to Generation Z, to the Next Generation Catalyst Podcast. The topic discussed is understanding and marketing to Generation Z. We also cover...   Who is Generation Z How is Generation Z different from the Millennial Generation What does Generation Z believe and value What perspectives shape Generation Z's experiences When faced with decisions, what drives Generation Z to make a choice What makes brands relevant to Generation Z What makes employers relevant to Generation Z What makes leaders relevant to Generation Z And more...

If you are not learning the unique ways in which millennials think, seek out product partners and evaluate/establish trustworthy relationships you do so at your own businesses peril. Jeff Fromm is the millennial marketing guy. Jeff's the president of Futurecast, a marketing consultancy that specializes in millennial trends, and he's also a contributing writer at Forbes.com. He's a frequent speaker on marketing, consumer trends and brand innovation, and he's spent significant time researching millennials and is the co-author of Marketing to Millennials and Millennials With Kids. Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. Jeff is a graduate of Wharton School at the University of Pennsylvania To book Jeff Fromm for your next engagement please email us at info@wholesalermasterminds.com.

If a millennial eats at a restaurant but doesn't post a picture of it on Instagram, did it happen? Millennials have started to redefine many consumer culture trends. While some people stereotype them as entitled, lazy, and unsocial, that couldn't be further from the truth. If you want to know what millennials are all about and how to reach them, this episode is for you! In this episode, I sit down with millennial marketing expert Jeff Fromm. This guy knows millennials, and today, he gives us the real dirt on what they're are all about. In this episode, we discuss: • The No. 1 missed opportunity for retailers when it comes to millennials. • Why loyalty programs often fail and what you should do to secure millennial loyalty. • How marketing to millennials is like running a marathon. Jfromm@BarkleyUS.com | http://www.MillennialMarketing.com | www.Barkleyus.com | On Twitter @BarkleyUS | @JeffFromm | @MillennialMktg And be sure to follow Greg Zakowicz @WhatsGregDoing

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Jeff Fromm, Executive Vice President of Barkley and co-author of Marketing To Millennials, for this week's edition of V3: The Internet of Things podcast as they discuss the challenges of marketing to Millennials.Everybody wants a piece of the Millennial pie. This conversation with Jeff will be awesome, and will not only help you figure out how you can do a better job understanding the Millennial mindset, it'll help you learn how to develop campaigns and initiatives they'll want to support and be a part of. We'll talk about:The three things matter that most to Millennials about the products they buy and use;The kind of messaging that works best with Millennials; What brands are getting right when it comes to marketing to Millennials and how they're doing that; What you need to watch out for when marketing to this target audience.

Our guest today, Jeff Fromm, is the co-author of the book "Marketing to Millennials: Reach the Largest & Most Influential Generation of Consumers Ever." Today he shares the keys for how businesses can successfully tap into this powerful segment of the marketplace. Jeff has been actively studying Millennials for several years now. In addition to his book,Jeff is the author of a number of reports on Millennials and frequently speaks about marketing to Millennials to private corporations and organizations such as the Association of National Advertisers (ANA), International Franchise Association (IFA), and the American Association of Advertising Agencies (4As). In 2011, he spearheaded the development of American Millennials: Deciphering the Enigma Generation, a Barkley report based on research conducted with Service Management Group and The Boston Consulting Group. Jeff is the founder of Share.Like.Buy, an annual conference on marketing to Millennials. Jeff is executive vice president of an independent advertising agency and has 25 years of hands-on experience marketing major brands, including SONIC, Hallmark, Build-A-Bear Workshop, KC Masterpiece, and Payless. Prior to joining Barkley, Jeff had his own consulting firm, which he sold in 2008. Learn more about your ad choices. Visit megaphone.fm/adchoices