Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influenti…
The theme for World IP Day 2025 is "IP and Music: Feel the Beat of IP." In celebration, this episode of Brand & New features the founders of The Opposition™, a band comprised entirely of International Trademark Association (INTA) members. Host Willard Knox, chats with two of the band's co-founders, Richard Dissmann and Jason Vogel, to uncover how this unique musical collective came together and evolved into a must-see phenomenon at INTA Annual Meetings. From their humble beginnings to drawing crowds of 2,000+ intellectual property (IP) professionals at their performance at the 2024 Annual Meeting in Atlanta, Georgia, The Opposition™ shares behind-the-scenes stories of balancing legal careers with their love for music. The duo also offers fascinating insights on the intersection of IP and AI in the music industry. Resources: World IP Day About Richard Dissmann About Jason Vogel
Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA's Women's LeadershIP Initiative. Now in its fifth year, the Women's LeadershIP Initiative was launched to champion and advance women's leadership in intellectual property (IP), and today's episode is the perfect embodiment of that mission as we explore the remarkable history of women in IP. On this episode of Brand & New, host Ayala Deutsch talks with two distinguished guests who offer unique perspectives on women in the field — Virginia S. Taylor, who has had an illustrious career spanning decades in IP law, and Professor Amanda Levendowski, founding director of The Intellectual Property and Information Policy Clinic at Georgetown Law. Resources: Amanda LevendowskiVirginia S. TaylorAbout Florence KingAbout Edith GriswoldAbout Miriam E. Benjamin About Barbara RingerThe Women's LeadershIP Initiative Marks Five-Year Anniversary
In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers. Here, brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalty. IP attorney David Lipkus delves into the legal tools available to brands and explores how different jurisdictions approach the legality of dupes. The episode features an extended conversation with influencer Cassandra Bankson. This episode is part two of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands. Inside the Dupe Revolution | Part 1 RESOURCES: INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019) About the Unreal Campaign INTA Fact Sheet: Protecting a Trademark About Cassandra Bankson About Jessica Binns About Alastair Gray About David Lipkus
In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retail. The episode traces this evolution from INTA's 2019 study on Gen Z's relationship with counterfeit products to today's viral dupe culture. The journey begins with intellectual property attorney David Lipkus breaking down the crucial legal distinctions between dupes and counterfeits. Brand strategist Jessica Binns then examines how social media has normalized and amplified dupe culture among young consumers. The episode culminates with insights from beauty influencer Cassandra Bankson, who shares a unique perspective from the front lines of this movement, including how she evaluates and recommends dupes to her more than two million followers. This episode is part one of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands. Inside the Dupe Revolution | Part 2 RESOURCES: About Cassandra Bankson About Jessica Binns About Alastair Gray About David Lipkus INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019) About the Unreal Campaign INTA Fact Sheet: Protecting a Trademark
We're wrapping up the year with a special episode of Brand & New. Throughout the year, we concluded each episode by posing the same three thought-provoking questions to our distinguished guests, generating fascinating and sometimes surprising responses that reveal their diverse perspectives of the world today. Today, you'll hear rapid-fire insights from our incredible lineup of guests that represent the brightest minds in IP, business, and beyond. Whether you're a longtime listener or new to Brand & New, this episode—featuring our hosts Ayala Deutsch, Willard Knox, and Heather Steinmeyer—offers a perfect snapshot of the critical conversations driving brands and intellectual property forward. Resources: The International Trademark Association (INTA)
In this fourth and final episode in the “Women Leaders Series,” Ayala Deutsch, host of Brand & New and Executive Vice President & Deputy General Counsel at NBA Properties, speaks with Daniela Pierre-Bravo. Ms. Pierre-Bravo is a force to be reckoned with in the media world and beyond. As a journalist, bestselling author, and fierce advocate for young professionals and women of color, she brings a fresh perspective that's both inspiring and actionable. From her journey as a former DACA recipient to becoming a prominent voice in career development, her story is one of resilience, determination, and breaking barriers. Ms. Pierre-Bravo shares how she's redefining success on her own terms. The Women Leaders Series is a collaboration between Brand & New and The Women's LeadershIP Initiative. The series brings together women leaders in diverse roles, not just in the IP space, but within brands, small businesses, and beyond. This episode is sponsored by Sideman & Bancroft LLP and includes an interview with partner Kelly P. McCarthy. Based in San Francisco, California, Sideman & Bancroft LLP is proud to be a women-owned business and leader within the IP community in terms of its commitment to diversity and how it promotes equal opportunity. It is also the sponsor of INTA's recently published gender indicator study, Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession.Thank you to Sideman & Bancroft LLP for sponsoring this episode of Brand & New. RESOURCES: About Daniela Pierre-Bravo About Sideman & Bancroft LLP About Kelly P. McCarthy Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession (INTA, 2024)Shattering Systemic Barriers Press Release
We're diving into a challenge that's been brewing in the world of intellectual property (IP) for quite some time: The public's misunderstanding of IP, particularly trademarks. Earlier this year, an INTA Presidential Task Force published a report titled Unlocking IP. The report shed light on a critical issue: the consequences of inaccurate or incomplete IP reporting in mainstream media. The message was clear—the media bears a responsibility to educate the public accurately on IP matters.In this episode of Brand and New, we're turning the tables. We're exploring the perspective of a visionary media CEO and a seasoned IP journalist, both experts at navigating and communicating intricate subjects in our rapidly evolving media landscape. Nicholas Thompson is the CEO of The Atlantic and Trevor Little is Managing Editor of IAM and World Trademark Review. Mr. Little is also a long-time INTA member and one of two INTA members who led the Unlocking IP Presidential Task Force.Related Resources About Nicholas Thompson About Trevor Little Unlocking IP Presidential Task Force Report Unlocking IP Press Release Unlocking IP: INTA's Media Mission (INTA Bulletin, July 2024)
Whether they discover new brands on social media or loyally purchase the same brands as their grandparents, consumers today encounter a variety of products and services designed to satisfy their diverse needs and preferences. The sum of these purchases is a core driver of economic growth. In today's economy, intangible assets play a large role in shaping customer behavior and purchasing habits. Consumers are anticipating a logo, recalling a jingle, or associating a product with an influencer. How does a company determine which of these marketing assets to invest in? How do investors assess the company's intellectual property (IP) to calculate future returns? And how can governments understand whether the businesses in their jurisdiction are creating IP that is likely to fuel economic growth? Brand valuation provides a way to standardize questions such as these. Instead of having to subjectively describe why a brand is valuable, an organization can now quantify, assess, and benchmark intangible assets, and strategize accordingly, through brand valuation exercises.INTA is approaching the valuation and commercialization of brands as a strategic priority within in 2022–2025 Strategic Plan. The Association is committed to provide brand professionals with a solid understanding of brand valuation and evaluation, to help them become key partners to their finance teams and effectively communicate the value of trademarks to both members of the C-suite and externally. Earlier this year, INTA recently published the Presidential Task Force Report on IP Reporting for Brands. Valuation methodologies are also covered in its Finance for Non-Finance Legal Professionals Certificate Program.Today's guest is David Haigh, the founder and CEO of Brand Finance Plc. He is a pioneer and foremost expert in brand valuation. He has worked in the field of branded business, and brand and intangible asset valuation since 1991 and, since 1995, has specialized entirely in this area.Mr. Haigh has represented the British Standards Institution in the working parties responsible for crafting international industry standards and has authored many articles on brand valuation, having been published in numerous marketing and finance newspapers and magazines, including Accountancy Age, the Financial Times, and Marketing Week. He has also lectured on the topic of brand valuation at business schools around the world.Mr. Haigh graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practicing certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).Related ResourcesAbout David HaighAbout the Brand Finance InstituteBrands: Past, Present, and Future (Brand & New, July 2024)IP Reporting for Brands Presidential Taskforce Report (INTA, 2024)Finance for Non-Finance Legal Professionals Certificate Program (INTA)
This is the third episode in the “Women Leaders Series,” a collaboration between Brand & New and The Women's LeadershIP Initiative. It brings together women leaders in diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today.Our guest today is Dr. Joanna Seddon, Founder and Managing Partner at brand consultancy Presciant, where she specializes in helping clients maximize the financial potential of their brand and marketing strategies. Before founding Presciant, Dr. Seddon was Principal and Global Managing Partner, Brand Consulting, at Ogilvy for 10 years. At Ogilvy, she developed a new focus on branding in M&A and brand architecture and portfolio strategy. Dr. Seddon was previously the founder and CEO of Millward Brown/Kantar's global brand consulting practice. In this role, she was responsible for the development of fresh approaches to brand and marketing strategy. This included the creation and implementation of the BrandZ Top 100 ranking of the world's most valuable brands, published annually in the Financial Times.Prior to joining Kantar, Dr. Seddon was a founding partner and Executive Vice President for Worldwide Strategy at FutureBrand, pioneering the integration of brand strategy and brand identity. Notably, Dr. Seddon is also CEO of the Marketing Accountability Standards Board (MASB) since 2022, leading the trustees of the Marketing Accountability Foundation and MASB staff.Dr. Seddon has more than 20 years of experience in providing strategic recommendations with measurable financial impact to leading clients worldwide and is recognized as a global expert on brand positioning, brand architecture, brand valuation, branding in M&A, brand and marketing investment, brand measurement and ROI and growth strategies. Dr. Seddon holds a Doctorate from Oxford University and is well known as a speaker and writer on brand strategy, brand valuation, and marketing ROI issues. She is the author of The Brand in the Boardroom, which won the WPP top Atticus prize, and has also collaborated with Jim Stengel, former CMO of P&G on several books, including Grow and Unleashing the Innovators, an analysis of how to infuse innovation and modernity into established brands by taking them into new areas and partnerships. Resources: About Joanna SeddonThe Marketing Accountability Standards BoardThe Brand in the Boardroom (Ogilvy, 2014)Intellectual Property Reporting for Brands Presidential Taskforce Report (INTA, 2024)International IP Accounting Standards Board Resolution (INTA, 2022)
The European Union formed in 1992 with the signing of the Maastricht Treaty in the city located at southern tip of the Netherlands. 12 counties initially joined the EU, and this has since grown to 27 member states. The European Union was once described as the “grand experiment.” Experiments are not without challenges… and setbacks. The exit of the United Kingdom—or Brexit—in 2020 was a major disappointment for the EU, but it has otherwise proven successful, albeit fragile and, in many respects, continues to strengthen as a unified citizen-led democracy. The last few years have been tough on the EU. Economic uncertainty, rising inflation, and high energy prices, largely linked to Russia's invasion of Ukraine, have left Europeans with a deepening sense of pessimism. In a survey of Europeans in the 2023 Edelman Trust Barometer, only 20 percent agreed that they or their family will be better off in next five years. Trust in government is low and there is a deepening divide on critical issues. At the same time, the EU is the largest single market globally today. With a population approaching 450 million people and a GDP of €16 trillion, if it was a country, it would be the world's third largest (by both these metrics). The EU is ultimately a political and economic partnership, but it faces similar challenges to other economies. And these challenges are frequently compounded by the need to find consensus—and often compromise—among the 27 member states on very complex issues. No doubt, that is essentially how democracy works—it's difficult by design—but the EU government and member states do just that: They find consensus and compromises, and they legislate. A recent example is the Artificial Intelligence Act, the first-ever legal framework on AI, which was unanimously endorsed by all 27 member states. Our guest today is Karen Melchior. In 2019, Ms. Melchior became a Member of the European Parliament (MEP). Frustrated with the state of politics in both Denmark and the EU, she first ran for office in 2014 and was elected the following year to the Copenhagen City Council, where she served on the Social Committee and the Health and Care Committee. Ms. Melchior has worked as a diplomat for the Danish Ministry of Foreign Affairs and in data protection law and IT security at the Danish Agency for Labor Market and Recruitment. She holds an MA in Law and a Masters of Public Administration. As a MEP, Ms. Melchior serves on three committees: Legal Affairs, Women's Rights and Gender Equality, and Internal Market and Consumer Protection. She is also a member of Renew Europe, the third-largest political group in the European Parliament. In an online biography, Ms. Melchior said the following: “Political systems are created by people. They can also be changed by people. We cannot afford to let our frustrations grow to the point where they overshadow our capacity for action. Hate can be triggered as easily as hope. The society we have built, based on cooperation and freedom, is fragile. We need to fight every day to sustain it. We can achieve a lot if we dare to try! Let's roll up our sleeves, lift our gaze, and work together to create the kind of world we want.” Resources: About MEP Karen Melchior (European Commission) About MEP Karen MelchiorThe EU Artificial Intelligence ActCorporate Sustainability Due Diligence (European Commission)
Today is World Intellectual Property (IP) Day. Established by the World Intellectual Property Organization— or WIPO—in 2000, World IP Day serves to raise awareness of the positive role of IP—including copyright, designs, patents, and trademarks—in society and in the daily lives of consumers, and to celebrate IP as a driver of innovation, creativity, and economic development. WIPO selected April 26 for World IP Day as it was on this day in 1970 that the Convention Establishing WIPO entered into force.Each year, World IP Day focuses on a specific theme. This year, it looks at the ways in which IP is advancing the United Nations' Sustainable Development Goals—or SDGs. The 2030 Agenda for Sustainable Development, adopted by all UN Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 SDGs, which are an urgent call for action by all countries—developed and developing—in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.Titled, “IP and the SDGs: Building our common future with innovation and creativity,” World IP Day 2024 looks at how we need to re-think how we live, work, and play, if we are to build a common future and achieve the SDGs. It is an opportunity to explore how IP encourages and amplifies the innovative and creative solutions that are so crucial to building our common future, and how inventors, creators, and entrepreneurs can benefit from IP to achieve their own goals while also heling improve people's lives and safeguard our planet in line with the SDGs.Our guest today is Edward Kwakwa, Assistant Director General, Global Challenges and Partnerships Sector, at WIPO. The Global Challenges and Partnerships Sector covers issues relating to traditional knowledge, traditional cultural expressions, and genetic resources. It also leads WIPO's efforts to work with other UN agencies and international organizations on cross-cutting global issues; builds on and expands partnerships with stakeholders, including those from international, business, and civil society sectors; and builds bridges with new stakeholders.ADG Kwakwa served as General Counsel at WIPO from 2004 until September 2016. He holds an LL.B. degree from the University of Ghana, an LL.M. from Queen's University in Canada, and an LL.M. and a J.S.D. from Yale Law School in the United States. Before joining WIPO, he practiced with the law firm of O'Melveny and Myers in Washington, D.C., worked as International Legal Adviser at the Commission on Global Governance in Geneva, Switzerland, as Senior Legal Adviser at the Office of the United Nations High Commissioner for Refugees, and as Legal Affairs Officer at the World Trade Organization. Resources: About Edward Kwakwa About World IP Day WIPO's Global Challenges and Partnerships Sector The United Nation's SDGs
This is the second episode of the “Women Leaders Series,” a collaboration between Brand & New and The Women's LeadershIP Initiative. The series celebrates the unique leadership qualities of women, including their collaborative and empathetic approach to success. It brings together women leaders in diverse roles and represents various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today.Today is International Women's Day. Held annually on March 8, International Women's Day is a global celebration of the social, economic, cultural, and political achievements of women. In recognition of this, today's episode of Brand & New previews INTA's soon-to-be-published “gender indicator study.” Last year, a diverse project team of INTA members developed a survey investigating how gender affects the experience of trademark practitioners in the workplace, with a focus on representation, career progression, and work-life integration. The survey was sent out to INTA members late last year and respondents, including both men and women, from more than 90 jurisdictions participated and shared their views. Given the global and diverse nature of our community, the research aims to uncover deep insight into the gender-based experiences of trademark practitioners around the world today, reveal the key indicators shaping those experiences and defining our workplace, and capture how IP professionals feel about their own experiences. While the survey suggests that progress is being made, there is still much to be done to truly improve the experiences of women in the trademark field.Our guests are Rachel Armstrong, Shwetasree Majumder, and Muireann Bolger. Ms. Armstrong is a Partner at Gowling WLG and based in Dubai in the United Arab Emirates. Rachel serves on the Women's LeadershIP Initiative Project Team and on INTA's Brands and Innovation Committee. Ms. Majumder is a Managing Partner of Fidus Law Chambers, based in Nodia, India. She serves on the INTA's DEI Council and the Enforcement Committee. She is also a past board member. And, Ms. Bolger is Deputy Group Editor at World IP Review, based in London, England. She takes the lead on all DEI-related coverage for World IP Review and is a co-author of INTA's gender indictor story. Resources: About Rachel Armstrong About Shwetasree Majumder About Muireann Bolger International Women's Day 2024 (internationalwomensday.com) The Women's LeadershIP Initiative (inta.org) World IP Review's Diversity Channel (worldipreview.com) Women Leaders Series: Advancing Athlete Rights (Brand & New, February 2024) Striving for Diversity, Equity, and Inclusion as an Outside IP Counsel (Brand & New, April 2022) Women's Empowerment in Intellectual Property (Brand & New, March 2022)
The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty. Experts are reminding us a lot lately that artificial intelligence (AI) has also been around for many decades. Nevertheless, much like the Internet in the 1990s, ChatGPT becoming publicly available in November 2022 represents another paradigm shift for humanity and its relationship with technology. One billion ChatGPT web visits took place following its launch. According to PwC, AI is predicted to contribute $15.7 trillion to the global economy by 2030. Yes, the stakes are high. Yes, it's a game changer. Yes, it's full of possibility… and uncertainty. Last month, the International Monetary Fund (IMF) released a study predicting that AI will affect close to 40 percent of all jobs. For some, it will be beneficial, boosting their productivity. For almost everyone else, their jobs are at risk. This report was published as business and political leaders from around the world prepared to gather in Davos, Switzerland, for the World Economic Forum, where AI took center stage. Highlighting the apprehension around this “disruptive” technology, the response from governments has been surprisingly swift. A number of countries signed a declaration on the safe development of the technology at an AI Safety Summit hosted by the UK late last year. And we're seeing increased regulation around the world, including in the European Union, China, and the U.S., meaning in the world's largest economies. As businesses across all sectors explore AI's potential, they must also wade through its unknowns and navigate evolving regulation. In other words, they must innovate and use AI responsibly. Our guest today is Jon Iwata. He is an Executive Fellow at the Yale School of Management where he co-leads a program studying the leadership implications of stakeholder capitalism. He also directs the Data & Trust Alliance, a not-for-profit organization established in 2020 by CEOs of major companies including American Express, Johnson & Johnson, Nike, Pfizer, Starbucks, and Walmart. The Alliance develops and promotes the adoption of responsible data and AI practices. Among his various accolades and accomplishments, Mr. Iwata is also the co-inventor of a U.S. patent for a nanotechnology and process for atomic-scale semiconductors. Resources: About Jon Iwata The Data & Trust Alliance AI Will Transform the Global Economy. Let's Make Sure It Benefits Humanity. (IMF, January 2024) AI - artificial intelligence - at Davos 2024: What to know (WEF, January 2024) AI and the Legal World: A Revolution Happening in Real Time (Brand & New, November 2023) Will AI Take Your Job? (INTA Daily News, May 2023) How AI Will Impact Trademarks (INTA Daily News, May 2023)
This episode of Brand & New is the first in the “Women Leaders Series,” hosted in collaboration with The Women's LeadershIP Initiative. INTA launched The Women's LeadershIP Initiative to champion and advance women's leadership in intellectual property. The Initiative also provides the Association with a vehicle for sustained programs to help women in the IP community advance their careers and achieve professional success.The “Women Leaders Series” brings together women leaders in diverse roles and representing various organization types in the brands and IP ecosystem. They are at the forefront of the conversation around how the landscape for women leaders is being shaped today.Our guest today is Malaika Underwood. Ms. Underwood is CEO of Sandlot Technology Incorporated. She also retired from the USA Baseball Women's National Team last year with the record for longest-tenured player on a USA Baseball National Team, man or woman. She earned five Women's Baseball World Cup medals, as well as two Women's Baseball World Cup All-Tournament Team selections. In 2015, she was honored by USA Baseball as Sportswoman of the Year. Currently, Ms. Underwood is an Assistant Coach for the USA Baseball Women's National Team.Ms. Underwood has over 17 years of experience as a sports business executive. Before joining Sandlot, Ms. Underwood served as interim CEO at OneTeam Partners. OneTeam launched in 2019 as a joint venture between the NFL Players Association, MLB Players Association, and RedBird Capital to maximize the collective value of athletes' rights through group licensing, marketing, media, and other ventures.As interim CEO, Underwood managed the company through a major transition following the founding CEO's departure and guided the company through the final months of the sale of Redbird Capital's equity. That transaction valued OneTeam at US $1.8 billon.Ms. Underwood also developed and executed the strategy for OneTeam's college business, creating the largest group rights program in the world. Prior to assuming the interim CEO role, Ms. Underwood was Senior Vice President of Licensing where she provided oversight for the company's growing consumer products business. In 2021, Ms. Underwood was named one of Sports Business Journal's 40 Under 40. In the same year, the United States Supreme Court issued a unanimous ruling in NCAA v. Alston, paving the way for college athletes to profit from their name, image, and likeness (NIL) rights for the first time. Unlike professional athletes, amateurs cannot be paid for their contributions to a team. While this has not changed, the NCAA has been forced to change its rules regarding NIL rights of student athletes. This has been a game changer for sports. Ms. Underwood is not only an expert on the topic, she is also deeply passionate about it!Resources:Malaika Underwood – Athlete Bio (teamusa.com)Supreme Court Strikes NCAA's Limits on Education-Related Benefits for Student Athletes (U.S. News, June 2021)Malaika Underwood: Writing Her Own Story (usabaseball.com, February 2021)Forty Under 40: Malaika Underwood (Sports Business Journal, June 2021)Three Questions for Malaika Underwood (INTA Bulletin, November 2023)The Women's LeadershIP Initiative (inta.org)
After five years, around 100 episodes and countless great moments as your host, Audrey Dauvet is stepping away from the microphone to embark on a new journey. Brand & New will continue to flourish, to explore the new and emerging topics around innovation, intellectual property (IP), and beyond. A new tremendously talented team led by INTA will be the new voice, curating experiences and stories that will resonate with listeners. Their passion and dedication to fostering a connected listener community mirrors the essence that Brand & New has always strived for. For this episode, who could be a better guest than INTA CEO Etienne Sanz de Acedo, who has supported this podcast from day one. Mr. Sanz de Acedo has been deeply involved in the world of IP throughout his career, advocating for the protection and development of trademarks on a global scale. Under his leadership since 2013, INTA has worked toward enhancing consumer trust, economic growth, and innovation across international borders. He's been an influential figure, steering INTA towards impactful advocacy, educational initiatives, and member services worldwide. Prior to leading INTA, Mr. Sanz de Acedo had a rich history of more than 15 years working within the European Union IP Office and in private practice. His strategic acumen and forward-thinking approach have been pivotal in navigating through multifaceted challenges and opportunities raised by the digital age and globalization.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further about Etienne Sanz de Acedo: https://www.linkedin.com/in/etienne-sanz-de-acedo-6b355873/Also of interest:About INTAINTA's Strategic Plan
Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and contract review. This is enabling lawyers to handle large volumes of data more quickly and accurately than ever before. However, some of the legal profession fear how AI will impact their jobs. And that fear isn't unfounded. Goldman Sachs estimated in a 2023 report that 44 percent of current work tasks in the legal field could be automated. What does AI hold for the legal practice? Is it the threat that we most commonly hear about—Are we all going to be replaced by machines? Or is it an opportunity to evolve? Or maybe both? In short, is AI the revolution that many talk about for the legal world, and how can we prepare for it?Our guest today is no less than Richard Susskind. Mr. Susskind is a renowned expert and visionary in the field of law and technology. With a career spanning several decades, he has made significant contributions to our understanding of how AI is transforming the legal profession. Mr. Susskind is not only a prolific author but also a sought-after speaker and consultant, advising governments, law firms, and legal organizations on how to adapt in the Digital Age.His work has been translated into 18 languages, and he has been invited to speak in over 60 countries. He has written 10 books including The Future of Law, Tomorrow's Lawyers, and, with three editions, The Future of the Professions with Daniel Susskind, with the last edition was published in 2022. He has also published two editions of an online course titled, “The Future of Justice.” He has also contributed more than 150 columns to The Times. In 2000, he was appointed an office of the Order of the British Empire by Her Majesty, the Queen. In 2022, it was announced that His Majesty the King, had approved Mr. Susskind appointment as an Honorary King's counsel. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further: https://www.linkedin.com/in/richardsusskind/?originalSubdomain=ukAlso of interest:Richard Susskind's official websiteBeware of "Technological Myopia," Richard Susskind Says About GPT-3.5 (law.com, February 2023)How will leveraging AI change the future of legal services? (Reuters, August 2023)India: The Artificial Intelligence Revolution and Its Intellectual Property Implications (Brand & New, June 2022)Artificial Intelligence Threatens Trademark's Gatekeeper Role (INTA Bulletin, February 2022)Artificial Intelligence and Legal Research in the 21st Century (INTA Bulletin, December 2020)The IPO of the Future—Think Tank Report & Checklist (INTA, November 2022)
Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Harvard Business School professor, Clayton Christenson, in the 90's. It describes a process by which entrepreneurs break the low end or new market and create business models that are different from existing ones in those markets, thereby disrupting the status quo and, usually, driving change in the market sector and beyond.In this episode of Brand & New we will zoom in on the idea of disruptive innovation, what it means, how it translates into intellectual property, how brand professionals can support and even advance it, the right corporate culture to foster it, and what disruption may look like in the near future. We also look at these topics against the backdrop of recent and rapid developments in artificial intelligence. Our guest, Aoife McArdle, has a storied career in this space, exemplified with experiences at the forefront of many disruptive innovators, including at Airbnb, Apple, and Skype. A law and business development expert by training, Ms. McArdle is a strategic thinker who has been a key initiator and driver in the rapid growth of many startups and well-established companies. Ms. McArdle occupied prominent legal leadership roles in major international tech companies. This includes five years as European legal counsel at Apple, more than five years at Skype as their global head of commercial and regulatory affairs. As a founding leader of Airbnb's Experiences business, she led their business affairs unit and their work in the areas on social impact and diversity and inclusion. In this role, she initiated and led a 10-year global partnership deal with the International Olympic Committee, the largest such deal for the company. With her broad experience navigating complex regulatory and policy environments for companies expanding globally, Ms. McArdle has become a sought-after innovation and disruption expert.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further: https://www.linkedin.com/in/aomcardle/Also of interest:https://hbr.org/2015/12/what-is-disruptive-innovation
Counterfeiting remains a serious problem, to say the least. According to a recent report of the United States Patent and Trademark Office, global trade in counterfeit goods could pass US 2 trillion annually, making it one of the 10 largest “economies” and one of the biggest sources of job losses globally. All sectors are concerned, most brands experience harm from counterfeiting, not only inflicting massive negative economic harm, but also posing a danger to consumers' health and safety and on the environment… And the trend is not slowing down and is in recent years further exacerbated by increased online counterfeiting. Combating counterfeit is one of the most challenging concerns of our times. This is the mission of Countercheck, a German/Italian company, whose objective is to “revolutionize the counterfeit landscape” by closing the route to market for counterfeiters. Earlier this year, they won the award in the Scale-up category of INTA's first-ever Open Innovation Challenge, prevailing among 31 entrants. Countercheck has developed an anticounterfeiting technology (patent pending software) that allows parcel and postal firms to intercept and block small parcels containing counterfeit goods—before they are delivered to the end consumers—and take out of circulation. With access to worldwide cross-belt sorters equipped with parcel detection technology to identify and sideload suspicious parcels, brand owners and couriers can join forces in this fight and scale the removal of counterfeit goods from the marketplace. Our guest for this episode of Brand & New is Phil Hamilton, Countercheck co-founder and CEO since 2021. Experienced in bringing new business solutions to a diverse set of industries and markets, he worked internationally for more than 15 years in business growth roles. He is based in Germany.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further: https://www.linkedin.com/in/phamilt/?originalSubdomain=deAlso of interest:https://www.inta.org/inta-events/open-innovation-challenge/ https://www.uspto.gov/sites/default/files/documents/USPTO-Counterfeit.pdf
Artificial intelligence (AI) and digitalization have transformed trademark management. AI technologies automate tasks like trademark searches, monitoring, and enforcement. They help identify potential conflicts, track trademark portfolios, and provide data-driven insights that can inform brand strategy. They streamline processes, enhance protection and, ultimately, enable more accurate and more efficient trademark management. In the global AI ecosystem, which is increasingly sophisticated, AI-visualized big data combines AI algorithms and large-scale data analysis to enable smart searches. This is the mission of Beijing Mozlen Technology Co., Ltd. Established in December 2018, the start-up is a new supplier of AI-visualized big data SAAS (software as a service) for intelligent search and management of trademarks in China. The platform was built jointly by more than 15 Chinese trademark attorneys and senior legal technology product technical leaders. The company's customers include well-known IP agents such as Alibaba, Baker McKenzie, Bird&Bird, Huawei, Tencent, Tiktok, among others. In May 2023, Mozlen won the award in the Start-up category of INTA's first-ever Open Innovation Challenge, prevailing among 31 entrants. Mozlen founder and CEO Terry Zhang is the guest of this episode of Brand & New. He is the author of Trademark Practice Guide, a best-seller among trademark books in China and he brings vast experience and valuable insight on the emerging trend of AI-based solutions in trademark management and services.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:https://www.inta.org/inta-events/open-innovation-challenge/ https://www.mozlen.comhttps://item.jd.com/12642680.html
The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120 million in expenses. Mitigating the risks associated with being sued or having to sue a third party for intellectual property (IP) infringement has become a strategic matter for businesses. IP insurance coverage has become the cornerstone to effectively protect against those risks. What is IP insurance? From standard to specialty which types of policies truly cover IP owners' needs and their risks? Why should IP owners consider such policies? And how do these policies work in practice? The guest of this episode of Brand & New is Jack Flug, Managing Director at Marsh (USA), one of the world's leading insurance brokers and risk advisors, operating in 130 countries and serving commercial and individual clients. Mr. Flug has been with Marsh since 1995 and is based in New York City.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further: https://www.linkedin.com/in/jack-flug-b6b33570Also of interest:Intellectual Property Insurance: Everything You Need to Know (Upcounsel, November 2020)https://www.marsh.com/us/home.html What is IP Insurance and why might you need it? (two-ip, September 2022)What Is Intellectual Property Insurance? (business.com, February 2023)How to Obtain IP insurance for Clients or How to Watch Your Client's Back (AIPLA)What Insurance Coverage Remains for Trademark Infringement Claims After Years of Policy Language Changes? (The Trademark Reporter, September-October 2017)UNITED STATES: Insurance Company Freed from Defending Insuree (INTA Bulletin, September 2020)
Established by Congress in 2021, the Office of the National Cyber Director (ONCD) advises the President of the United States on cybersecurity policy and strategy. More specifically, ONCD's mission is to advance national security, economic prosperity, and technological innovation through cybersecurity policy leadership. In carrying out its directive, ONCD works closely with White House and interagency partners, as well as with all levels of government, the U.S.'s international allies and partners, non-profits, academia, and the private sector, to shape and coordinate federal cybersecurity policy. Recently, ONCD released the White House's new National Cybersecurity Strategy. Although many of the Strategy's proposed changes will hinge on congressional action, if implemented by Congress and the administration, the Strategy would have significant consequences for certain businesses, including owners and operators of critical infrastructure, software developers, cloud providers, government contractors, and businesses that handle personal information. Therefore, understanding the Strategy and its potential implications accordingly will be key for companies across all sectors.To discuss the National Cybersecurity Strategy, we welcome James Halpert, a renowned cybersecurity expert and privacy lawyer. Jim was appointed in August 2022 General Counsel of the Office of the National Cyber Director. He was before partner in the law firm DLA Piper, where he built the firm's cybersecurity practice, advised dozens of clients on their cybersecurity programs, and counseled clients through more than 700 security incidents. Jim helped draft almost all the state private, security and breach notice laws enacted over the past 15 years, the National Association of Corporate Directors Cyber Risk Handbook, and two major U.S. federal privacy laws. Jim is an honors graduate of Yale College, Harvard Law School, and also studied in Paris. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further: https://www.linkedin.com/in/jimhalpert/Also of interest:https://www.whitehouse.gov/briefing-room/statements-releases/2023/03/02/fact-sheet-biden-harris-administration-announces-national-cybersecurity-strategy/https://www.whitehouse.gov/wp-content/uploads/2023/03/National-Cybersecurity-Strategy-2023.pdf
From headlines on ChatGPT and the like to machine learning powered application offerings, Web 3.0 seems to be all the rage these days. What seemed like technological advances reserved to niche industries or R&D or crypto nerds—such as artificial intelligence (AI), machine learning, blockchain, and related decentralized ledger technologies—is now expanding dramatically into many aspects of the daily life of companies and individuals alike. One of the key claims of the proponents of web 3.0 is its decentralized nature and the impact this has on each person's rights, on their assets and data. Arguably, the web 3.0 era would be the end of centralized data repositories and facilitate a more open, transparent, user-friendly approach to data management. Is this claim true and what does the web 3.0 really mean when it comes to one's ability to manage its data? Focusing on personal data, are there any challenges raised in exercising and enforcing individuals' rights when the data is being collected in the context of services such as virtual reality games, the metaverse, distributed ledger technologies (DLTs), or chatbots? From the perspective of the businesses operating in the web 3.0 ecosystem, what are the ways to ensure compliance and limit risks? Our guest is Greg Tulquois, Partner with the international law firm DLA Piper, where he leads the global Commercial and Contracts practice. Mr. Tulquois, who is based in Paris, France, advises businesses on the structuring/negotiation/optimization of contractual ecosystems dedicated to e-commerce, as well as the launch of new digital businesses.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further: https://www.linkedin.com/in/gregorytulquois/?originalSubdomain=frAlso of interest:https://iapp.org/news/a/is-a-decentralized-web-3-0-the-answer-to-our-privacy-concerns/ https://www.forbes.com/sites/danielaraya/2022/07/05/is-web-30-a-data-revolution/?sh=c7427535b713https://medium.com/bandprotocol/understanding-decentralized-data-management-in-web3-ce93a694d074https://www.gartner.com/en/digital-markets/insights/what-is-web-3-0https://www.institute.global/insights/tech-and-digitalisation/privacy-security-citizen-rights-and-transparency-web-30https://www.dlapiper.com/en-ro/insights/publications/2022/10/le-guide-3-du-numerique-analyse-sectorielle-de-lintelligence-artificielle
Most organizations around the globe have faced a significant number of challenges over the last couple of years. The same can be said for intellectual property (IP) offices. From the pandemic to financial market turmoil, through supply chain issues, increased cyberthreats, IP offices have navigated these hurdles and probably more, stretching their IT, budget, and organizational resources in unexpected ways. Yet, IP asset registrations have been soaring globally, and IP offices generally seem to have been riding those waves with success, often transforming challenges into opportunities to evolve to better meet the needs of creators, businesses, and the market.Beyond their role as processors of IP applications and registrations or an inventory of registered assets, how do IPOs envision their mission in 2023? What sort of initiatives do they carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force can they be for the IP world? Our guest today is Kathi Vidal, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO)—America's Innovation Agency. As the chief executive of the USPTO, Ms. Vidal leads one of the largest IP offices in the world, with more than 13,000 employees and an annual budget of more than US $4 billion. She is the principal IP advisor to the U.S. President and its administration through the Secretary of Commerce, and is focused on incentivizing and protecting U.S. innovation, entrepreneurship, and creativity. Prior to joining the USPTO, Ms. Vidal was Managing Partner for the Silicon Valley office of the law firm Winston & Strawn, a position she held since 2017, representing both patent holders and defendants, both innovators and startup companies with limited resources, and some of the most successful and well-known companies, in U.S. courts and the International Trade Commission. She has also been deeply involved in practice before the U.S. Patent Trial and Appeal Board (PTAB), Federal Circuit appeals, and the Supreme Court. Join Ms. Vidal for a fireside chat at INTA's upcoming 2023 Annual Meeting Live+ in Singapore. This event takes place on Thursday, May 18, 12:45 pm–1:15 pm.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further: https://www.linkedin.com/in/kathividal/ Also of interest:www.uspto.gov/about-us/executive-biographies/kathi-vidalJumpstart your career with LEAP! (Director's Blog: the latest from USPTO leadership, November 1, 2022)USPTO Ideas For Bolstering Robustness And Reliability Of Patents Demand Attention And Stakeholder Input(foley.com, October 31, 2022)Where are U.S. women patentees? Assessing three decades of growth (USPTO - Office of the Chief Economist, October 2022)Engagement, Collaboration, and Outreach: A Conversation with the USPTO's Kathi Vidal (INTA Bulletin, February 8, 2023)
When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP Organization, which remain the highest authority when it comes to developing balanced and effective IP systems supporting innovation and creativity. Cooperating closely with IPOs, over the last couple of years the World Intellectual Property Office (WIPO) has participated in the discussions and policymaking to address most of the recent and new challenges felt by IPOs – think pandemic, export control issues, supply chain disruption, and markets turmoil – and developed tools, programs, task forces, to support IPOs efforts and more importantly IP protection and innovation through these unprecedented times. How does WIPO envision its mission in 2023? What sort of initiatives does the organization carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force is WIPO for the IP world today? To discuss WIPO's actions and priorities, our first guest is Marco Alemán, whose role is Assistant Director General IP and Innovation Ecosystems at WIPO, which he joined in 1999. During over 20 years at WIPO, Marco Alemán assumed several key roles including Director of the Patent Law Division. Prior to joining WIPO, Marco headed the Colombian Industrial Property Office. Our second guest is Lisa Jorgenson, who has been Deputy DG Patents & Tech at WIPO for 2 years. Over the past 30 years, Lisa has served in a variety of legal positions, including Executive Director of the American Intellectual Property Law Association (AIPLA) and Group Vice President, Intellectual Property and Licensing, of STMicroelectronics, where she spent over 24 years.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further: About Lisa Jorgenson: https://www.linkedin.com/in/lisa-jorgenson/About Marco M. Alemán: https://www.linkedin.com/in/marco-m-alemán/Also of interest:https://www.wipo.int/about-ip/en/frontier_technologies/news/2022/news_0001.htmlhttps://www.who.int/news/item/10-11-2022-who--wipo--wto-to-hold-technical-symposium-on-response--preparedness-to-future-pandemicshttps://www.wipo.int/en/green-technology-book/https://www.lexology.com/library/detail.aspx?g=3a24ca2a-7ba9-430c-a107-f3a91fe1cf50
Like most organizations, intellectual property offices (IPOs) have faced significant challenges in recent years. From the pandemic to financial market turmoil, through supply chain issues, to increased cyberthreats, IPOs have had to navigate these hurdles and more, stretching their budget, information technology, and organizational resources in unexpected ways. Yet, IP registrations have been soaring globally, and IPOs generally seem to have been riding those waves with success, often transforming challenges into opportunities to evolve and better meet the needs of creators, businesses, and the market.Beyond their role as processors of IP applications and registrations or an inventory of registered assets, how do IPOs envision their mission in 2023. What sort of initiatives do they carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force can they be for the IP world?Our guest today is Hamano Koichi, the Commissioner of the Japan Patent Office (JPO). Appointed in July 2022, he manages JPO operations and oversees Japan's policy on patents, trademarks, and design rights. Prior to chairing JPO, Mr. Hamano has served in a wide range of senior roles at the Japanese Ministry of Economy, Trade, and Industry (METI), including as Director of the Finance Division, Business Environment Department; Counselor for Energy Policy; Executive Vice President and Advisor of Japan Oil, Gas and Metals National Corporation (JOGMEC); and Director-General of the Regional Economic and Industrial Policy Group, among others.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further: https://www.meti.go.jp/english/aboutmeti/profiles/individual/hamano_koichi.htmlAlso of interest:https://www.jpo.go.jp/e/introduction/message/august2022.htmlhttps://sdgs.un.org/fr/goalshttps://www.uspto.gov/about-us/events/international-perspectives-intellectual-property-smalland-medium-sized-enterprises
If there is a concern that is almost never factored in by most intellectual property (IP) practitioners when managing their asset portfolios, it may well be what happens to those assets in outer space! However, as the scientific community continues to explore and study outer space, it's likely that practitioners may soon experience a certain sense of urgency, the question not being if but when some research or manufacturing activities will be outsourced to outer space or when space resources will be mined. This will be a major commercial shift away from Earth into a space economy, projected to grow to US $1 trillion by 2040. So, who will have the right to claim and profit from these resources and related IP rights? Will there be a new “IP Gold Rush,” where companies create rights as soon as they can? Many industries, such as space tourism and manufacturing, will be impacted. Think for a moment about the ownership of the rights to images produced by space tourists, or manufacturing that will be moving to a gravity free environment. Beyond these examples, the key issues of who owns what and who can profit from IP assets created off planet become increasingly important as we continue to explore and commercialize outer space. In this podcast, we'll be discussing the current state of the IP law in space, the need to act at the national and international levels to develop a clear legal framework and to be prepared for what the future may hold for IP in the evolving space economy. Our guests today, who have been actively involved in the INTA Project Team on IP in Space, are experts in this area.Our first guest is Sheja Ehtesham, who is the Managing Partner at ALG India Law Offices LLP, an Intellectual Property firm in India. Ms. Ehtesham is ranked among the world's leading trademark law practitioners. Her practice focuses on IP enforcement and prosecution strategies. She works with her clients to devise global brand filing strategies that align with their business requirements and advises clients in strategizing negotiations. She has also successfully represented several clients in domain name dispute proceedings. Ms. Ehtesham has been an active INTA member for nearly 15 years.Our second guest is Clark Lackert, who is current Deputy General Counsel for the World Trade Centers Association. Prior to joining this association, Clark spent over 20 years as a partner in major international law firms, focused on trademark, copyright, domain name, licensing, and anticounterfeiting matters, with an expertise in the international area. Mr. Lackert is a domain name arbitrator for the World Intellectual Property Organization (WIPO) and has been a consultant with the U.S. government on the implementation of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs). He has lectured globally and is a prolific author.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:- Sheja Ehtesham: https://www.linkedin.com/in/sheja-ehtesham/- Clark Lackert: https://www.linkedin.com/in/clarklackert/Also of interest:IP in Space, a Report from the IP in Space Project Team (INTA, December 2022)Trademarks in outer space: supporting the off-world economy (WIPO, December 2021)IP in Outer Space: The Next Frontier (INTA Bulletin, December 2021)Intellectual Property Protection in Outer Space: Conflict in Theory and Application in Practi
In an economy where intangibles increasingly drive economic growth, reporting to shareholders, lenders, and the market more generally on substantial intellectual property (IP) assets, IP management, and IP strategies have become an expectation for any company – whether young or established.Consequently, IP reporting is increasingly impacting the practice of IP professionals across all industries and can constitute a competitive advantage for businesses and their IP departments. However, IP reporting goes way beyond IP inventory and legal management and extends into matters including asset valuation and accounting procedures, among many others, and necessitates cooperation across departments, alignment on objectives, and the design and implementation of internal processes to support IP reporting through time.To discuss this topic and related trends on IP management, our guest is INTA 2022 President Zeeger Vink (MF Brands Group, Switzerland). Over the past year, Mr. Vink has served as the chair of INTA's Planning Committee and Advocacy Group, and as a member of the Executive and Finance Committees. He has been a member of INTA's Board since 2015, and actively engaged in many Association initiatives through his tenure. Notably, and as it relates to this month's podcast, Mr. Vink convened a Presidential Task Force on IP Reporting for Brands at the start of the year, which is preparing a report on the topic due for publication in early 2023.Based in Geneva, Switzerland, he is the IP Director at MF Brands Group, the Swiss group that owns fashion and lifestyle brands LACOSTE, GANT, AIGLE, TECNIFIBRE and THE KOOPLES. In this role with MF Brands Group, he oversees the organization's global IP and brand protection function. Prior joining MF Brands Group in 2010, Mr. Vink was in-house IP counsel at L'OREAL in Paris, France, where he oversaw global IP protection for several brands. He started his career as attorney, practicing in Amsterdam and London. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further: https://www.linkedin.com/in/zeegervink/?originalSubdomain=chAlso of interest:https://www.linkedin.com/pulse/quantifying-financial-value-intellectual-property-assets-broughan/?trk=articles_directoryhttps://www.iam-media.com/article/how-outsourcing-ip-reporting-might-be-key-successful-ip-strategyhttps://www.inta.org/wp-content/uploads/public-files/advocacy/board-resolutions/20220518_INTA-Board-Resolution-on-International-IP-Accounting-Standards.pdfINTA Releases ‘Report on the Taxation of Trademarks and Complementary Rights in Europe'
A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more.Over the last couple of years, we seem to have witnessed an acceleration of history, prompted by the COVID-19 pandemic as well as uncertain economic, social, geopolitical and environmental landscapes. At the same time, innovation and market potentials keep expanding. From blockchain to social media and the metaverse, digital transformation is also accelerating, providing brands with increasingly powerful tools that affect the way companies engage with their customers. What challenges and opportunities do these circumstances present? What role should brands play in these events? What commitments should they make to stay aligned with evolving social values and consumer expectations, including as they relate to diversity, equity, and inclusion?Our guest today is Alexandre Ricard, Chairman and Chief Executive Officer of Pernod Ricard, a world leader in the wine and spirits industry. Present in more than 160 countries, the company holds one of the most iconic and internationally recognized brand portfolios in the sector, including Absolut, Chivas Regal, Jameson, and Martell, to name a few. Grandson of emblematic co-founder Paul Ricard and a graduate from ESCP and Wharton, Mr. Ricard joined Pernod Ricard in 2003. After serving in several roles in its affiliates in Asia and Europe, he rejoined the parent company in 2011 and successively held various strategic positions within the group, finally as Chairman and CEO since 2015. Despite his impressive resume, Mr. Ricard currently stands as one of the youngest CEOs of the 40 top companies of the French stock market. He is also board member and member of the Strategy & Sustainability Committee of the cosmetics giant L'Oréal. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:https://www.linkedin.com/in/alexricard/Also of interest:https://www.pernod-ricard.com/en/sustainability-responsibilityBrands in Times of Crisis: CSR in Action (INTA Bulletin, April 2020)INTA's Brands and CSR Survey ReportThe Women's LeadershIP Initiative Report and Best Practices ToolkitThe Women's LeadershIP Initiative Report – 2022 UpdateOur responsibilities beyond intellectual property (World Trademark Review 2021-2022 Yearbook)Diversity, Equity, and Inclusion Series: Managing a Timeless Brand in Changing Times (Brand & New, March 2022)Striving for Diversity, Equity, and Inclusion as an Outside IP Counsel (Brand & New, April 2022)
Over the last couple of years, we all seem to have been the witnesses of some kind of acceleration of history, with the Covid-19 pandemic and the various policies it triggered, the uncertain economic landscape with a global recession now followed by inflation and global supply chain issues, increased natural disasters resulting from global warming, Brexit taking effect, the war in Ukraine, and the myriad of social movements and protests in relation to these events and other social issues. At the very same time, innovation and market potentials keep expanding, with technologies such social media and targeted advertising, AI and data mining, blockchain and crypto currencies, becoming increasingly powerful and available to businesses and consumers alike.How are these extreme circumstances impacting large groups and traditional, legacy brands, as challenges to overcome but also opportunities to evolve? To what extent such brands are playing a part in all these social events, beyond being only on the receiving end? Our guest today is Mohit Malhotra, Chief Executive Officer of Dabur India Limited, the leading Indian Herbal & Ayurvedic Personal Care Group founded 138 years ago, one of the top four FMCG companies in India. While Mohit has been CEO since 2018, he has been with the Dabur group for almost 30 years. He previously served as CEO of Dabur International Ltd., one of the group's subsidiaries, and prior to that held various sales and marketing positions including Head of Marketing at Dabur India Ltd. He has been ranked in Forbes Middle East's list of Arab World's leading Indian Executives, for several years. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:https://www.linkedin.com/in/mohit-malhotra-1a8776168/?originalSubdomain=inTo go further:Also of interest:https://www.dabur.com/amp/in/en-us/abouthttps://www.dabur.com/amp/in/en-us/csr-be-the-change/csr-policyhttps://www.dabur.com/digital-annual-report/integrated-reports/social-capitalhttps://journals.sagepub.com/doi/full/10.1177/2319510X19895904
As businesses try to navigate the broader macro-economic problems caused by the Russian aggression – such as rising energy prices, disrupted supply routes, inflation, currency fluctuations, financial markets volatility, etc. – , they are also facing new regulations, as a result of the international sanctions taken against Russia following its declaration of war on Ukraine on February 24, 2022. Indeed, several governments and international organizations, mainly led by the U.S. and the E.U., massively expanded pre existing sanctions on Russian individuals and businesses right on the day the war started. Almost overnight, the Russian government responded in kind, with sanctions against many countries and international organizations. Today, we discuss the most recent set of international sanctions against Russia, what they mean for businesses, and how to practically navigate the challenges they raise.Our guest today is Ethan Heinz, attorney and counsel at Dentons. Currently based in Prague in Czech Republic, Ethan focuses on M&A/corporate work, sanctions, ABC, and other compliance work in the European region. Ethan worked in the Dentons Moscow office for over 13 years and continues to assist international and Russian companies on compliance issues involving Russia and neighboring jurisdictions, in particular with respect to the sanctions programs of the US, EU and other jurisdictions, and also with respect to the US Foreign Corrupt Practices Act, the UK Bribery Act, and other anti-bribery regulations. He also advises from time to time on shareholder conflicts and commercial disputes, and has participated in various arbitrations, litigations and mediations.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:- About Ethan Heinz: https://www.dentons.com/en/ethan-heinzAlso of interest:https://www.inta.org/resources/the-status-of-intellectual-property-in-russia-and-ukraine/https://ec.europa.eu/info/sites/default/files/business_economy_euro/banking_and_finance/documents/faqs-sanctions-russia-ipr_en.pdf
Taxes likely don't spring to mind when discussing IP management and IP law practice generally. Yet, as assets to every organization, IP rights, including trademarks, have financial and tax implications that are critical from a financial and business perspective, and cannot be dismissed or overridden by IP professionals. To address this topic, INTA released in May of this year a new report dedicated to tax implications across the trademark lifecycle in the European Union, Switzerland, and the United Kingdom. A couple of months after the release of an OECD report on Global Anti-Base Erosion Model Rules covering the tax challenges arising from the digitalization of the economy, the INTA report is particularly timely and provides critical insights for IP owners and IP law practitioners alike. To discuss the report, authored by PricewaterhouseCoopers (PwC), we welcome today Jeff Marowits and Scott Phillips, both members of INTA's Research Advisory Council, and both intimately involved in the report.Jeff Marowits is the President of Client Services at Keystone Strategy, where his practice focuses on IP, including patent, trademark, and copyright issues, transfer pricing, contractual disputes, business strategy, and public advocacy. Mr. Marowits enjoys over 20 years of experience guiding top technology firms on crucial strategic, legal, and regulatory challenges. His work includes partnering with global law firms representing clients in the technology and social media industries. Scott Phillips is a Certified Public Accountant and Managing Director at Epsilon Economics. His expertise focuses on the economic aspects of trademarks, brands, advertising, reputation, and related areas. With that, he assists companies in valuation and strategy projects, and has provided expert testimony in federal district, state, bankruptcy, and tax courts in commercial disputes involving trademark infringement, false advertising, unfair competition, brand valuation, and related matters. Prior to joining Epsilon Economics in 2017, Mr. Phillips served as vice president at Charles River Associates, as a leader of its trademark practice. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:- About Scott Phillips: https://www.linkedin.com/search/results/all/?keywords=scott%20phillips&origin=RICH_QUERY_SUGGESTION&position=0&searchId=c8f30bc6-c929-456a-b840-be14dd9040e2&sid=TrT- About Jeff Marowits: https://www.linkedin.com/search/results/all/?keywords=jeff%20marowits&origin=TYPEAHEAD_ESCAPE_HATCH&sid=PgcAlso of interest:https://www.inta.org/perspectives/report-on-the-taxation-of-trademarks-and-complementary-rights-in-europe/https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA-IP-Taxation-Report_Executive-Summary_5_2_22.pdfhttps://newtonmedia.foleon.com/inta-daily-news/day-4-2022/solving-a-taxing-problemhttps://youtu.be/AAP5felvnh4https://www.inta.org/inta-releases-report-on-the-taxation-of-trademarks-and-complementary-rights-in-europe/https://www.oecd.org/tax/beps/oecd-releases-detailed-technical-guidance-on-the-pillar-two-model-rules-for-15-percent-global-minimum-tax.htm
Codes of Business Conduct and Ethics Charters are powerful tools for companies to foster and re-affirm their culture of integrity and their values, based on compliance with laws and regulations. These inward and outward-facing documents provide a framework of expectations for each of their employees, as well as on the other stakeholders, from shareholders to customers and suppliers. All business partners are on the same boat, sharing fundamental principles as responsible citizens such as trust and commitment to the environment and to society at large. Intellectual property (IP) can have direct and indirect connections with compliance issues, as a vector of risk. Think of counterfeiting or identity theft. Think of money laundering, where violation of IP ownership may help to easily launder proceeds of crime because of weak law enforcement and of the difficulty to determine the final destination of the financial flows. And, needless to say, digital innovations, such as Web3, add another layer of complexity.Our guests explore the links between IP and he key challenges it raises for businesses in all economic sectors from a compliance perspective. First, Nathalie Dreyfus, a French and European trademark attorney, is the founding partner of Dreyfus & Partners, an IP firm established in 2004 and based in Paris, France. For the past 25 years, she has been advising clients in all areas of IP, from valorization to prosecution and enforcement matters in the real and virtual worlds. Ms. Dreyfus is an academic, author of several works and articles, and the editor of the Dreyfus Blog on legal news related to trademarks, patents, copyrights, Internet, and new technologies. Our second guest, Nathalie Sabek, has been since 2015 the head of Financial Security and Know Your Customer Policy at International Retail Banking of BNP Paribas, the leading bank in the European Union and a major international banking player with a presence in in 65 countries. She began her career as an IP professional and previously worked as head of Legal & Compliance at banks in Africa and the United Arab Emirates. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Nathalie Sabek (link to https://www.linkedin.com/in/nathalie-sabek-5b8a9218a/?originalSubdomain=fr)About Nathalie Dreyfus (link to https://www.linkedin.com/in/nathalie-dreyfus-136862/)Also of interest:https://www.cambridge.org/core/books/abs/cambridge-handbook-of-compliance/intellectual-property-compliance-systematic-methods-for-building-and-using-intellectual-property/3DF56EA9272B72A3D600DCF3DA47474F
Just by reading the news, the metaverse seems like a storm of experiential, edgy, immersive technology poised at the juncture of art, entertainment, social media, and crypto currency. With that, we are told the metaverse has the potential to revolutionize the art world. Storage, location, display, transparency, authenticity and accessibility are the stumbling blocks to experiencing or owning fine art – Yet the metaverse theoretically provides a platform for creators, commentators, critics, galleries and collectors to transcend all of these issues. Is the metaverse really turning the art world upside down? How much of this remains a mirage, and how much of it is already a structured, working, money-making ecosystem? How critical is financial technology in powering this new art market?Our guest today is Anne Bracegirdle, vice president of Business Development at Metaversal, and based in Philadelphia, Pennsylvania, USA. Her expertise focuses on the intersection between the art world and technology. As noted on Metaversal's website, Ms. Bracegirdle “has been preaching about non-fungible tokens (NFTs) in the art world since before it was cool.” Prior to joining Metaversal, she spent nearly a decade at Christie's, with her last role being associate vice president in charge of the Art+Tech initiative, before turning to art tech first by joining Superblue as its senior director for Special Projects, and then co-founding the Art & Antiquities Blockchain, a consortium of women from diverse professional backgrounds providing unparalleled expertise in cultural heritage issues.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Anne Bracegirdle (link to https://www.linkedin.com/in/anne-bracegirdle-76b3937a/)Also of interest:. https://www.inta.org/podcast/the-impacts-of-blockchain-in-the-ip-world-the-gift-that-keeps-on-giving/. https://www.inta.org/perspectives/nfts-brands-and-the-metaverse/. https://newtonmedia.foleon.com/inta-daily-news/day-5-2022/a-leap-of-faith· https://www.theartnewspaper.com/2022/01/28/what-is-the-metaverse-and-why-does-it-matter-to-the-art-world-experts-weigh-in-and-predict-its-future-impact· https://news.artnet.com/art-world/forget-making-art-studio-artists-now-developing-latest-works-metaverse-2052959· https://www.dataart.com/en/blog/the-promise-of-art-in-the-metaverse· https://ocula.com/magazine/art-news/how-will-the-art-world-enter-the-metaverse/· https://www.nytimes.com/2018/07/20/arts/blockchain-fintech-art-funds.html
While the art sector did not intuitively seem like a good match for blockchain, overnight, at some point in 2021, everyone started talking about record-setting sales of non-fungible tokens (NFTs) like they had always existed. Just like that, this new application of blockchain made all lawyers' heads spin fast again. Despite the recent frenzy around them, NFTs actually gained popularity in the niche crypto community back in 2017 when a company, Dapper Labs, started selling NFTs linked to unique digital cat cartoons known as CryptoKitties—and people went crazy for them.What are NFTs, and how are they challenging IP law? What does it even mean to own and NFTs, and what type of rights do they convey to their owner? What do they mean from an IP perspective?Our first guest today is Professor Philippa Loengard, an attorney who serves as Director and Lecturer in Law at the Kernochan Center for Law, Media, and the Arts at Columbia Law School in New York City. At the institution since 2006, she focuses her research on issues surrounding the visual arts and entertainment industries. Prof. Loengard is also particularly interested in issues of taxation as they pertain to the arts and the rights of authors and creators. Our second guest is Megan Noh, a partner with Pryor Cashman LLP, in New York City and co-chair of the firm's Art Law Group. She has over 15 years of combined experience in private practice and both in-house legal and business positions in the auction world. She is sought after for her extensive knowledge of the complex issues impacting today's art market, including transactional matters and artists' rights.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Megan Noh (link to https://www.linkedin.com/in/megannoh/)About Prof. Pippa Loengard (link to https://www.linkedin.com/in/pippa-loengard-6a2ab96/)Also of interest:- JD Supra-NFTs : Legal Risks from ‘Minting » Art and Collectibles on Block Chain - INTA Daily News: A Leap of Faith- INTA Bulletin: NFTs, Brands, and the Metaverse - INTA Bulletin: Webcast Explores Non-Fungible Tokens and their IP Issues- INTA Bulletin: The Many Implications of Innovation- Megan Noh's publications: https://www.pryorcashman.com/megan-e-noh/publications - Artnet: Hermes Is Suing a Digital Artist for Selling Unauthorized Birkin Bag NFTs in the Metaverse for as much as Six Figures- Pymts.com: Hermes Trademark Lawsuit Against Metabirkins NFT Artist Moves Forward
Over the last few years, an increasing number of organizations across all industries have been reviewing their corporate cultures, management processes, and hiring practices to promote diversity, equity, and inclusion (DEI). Like other industries, law firms have been under a microscope for their DEI practices. From the client's point of view, a law firm with diverse teams bring a rich set of perspectives that result in better-reasoned strategies and recommendations. Yet, despite converging pressures from diminished personal tolerance, increased pressure for corporate responsibility, and more complex regulatory requirements, the representation of minority attorneys made only incremental progress over the last few years.What does it take for a law firm as an organization and for an attorney as an individual to promote diversity and inclusiveness? How are clients' expectations shaping and fostering law firms' adoption and implementation of DEI principles? What considerations do lawyers who are renowned DEI champions embrace and value in their daily practice?Our guest today is Tywanda “Ty” Lord, partner at Kilpatrick Townsend, in Atlanta, Georgia, USA. She specializes in trademark and advertising counseling and litigation; represents brand owners across a broad spectrum of industries including sports apparel, consumer products, and hospitality; and proactively advises clients on a variety of issues, including trademark clearance and portfolio management, and managing social media advertising campaigns and the IP and right of publicity issues. Last but not least, Ms. Lord is heavily involved in -and acclaimed for- many DEI initiatives in Atlanta communities.Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Ty Lord (link to https://www.linkedin.com/in/tywanda-lord-5a753a3/)Also of interest:Kilpatrick Townsend Partner Ty Lord Named to L.E.A.D. Leadership Advisory CouncilBest Mentors: Ty Lord | Daily Report (law.com)INTA 2022 Annual Meeting Live+--Sessions on DEI, Women in LeadershIP Workshop, April 30-May 4INTA Bulletin: The State of Diversity, Equity, and Inclusion—Interview with Presidential Task Force Co-Chairs2021 Brand Resilience Conference: Practitioner Roadmap for Guiding ChangeImproving Law Firm DEI: How General Counsel Should Evaluate and Coach Their Vendors | Corporate CounselLaw Firm Diversity and Inclusion in 2022 (natlawreview.com)How law firms increase DEI among business services and allied professionals - Thomson Reuters Institutehttps://wwnorton.com/books/the-color-of-law/https://www.nytimes.com/2020/07/31/books/review-caste-i
Strengthened by the civil unrest in the United States and across the globe that ignited almost two years ago, companies have been watching and reviewing their brand message but also their corporate cultures and hiring practices to promote diversity, equity, and inclusion (DEI). DEI has become actual priorities for executive teams, HR leaders, boards of directors, marketing teams, and legal departments seeking to ensure their ongoing success by aligning their daily practice with the DEI messages voiced by many in the streets. What does it mean, and what does it take, for a brand to embrace DEI in its customers' eyes? How can that be challenging for brands whose identity has been built on years and years of tradition; can brands keep their identity and customer loyalty while still, at the same time, evolving in sync with society? What about brands whose targeted markets are all over the globe and therefore do not share the same cultures, including when it comes to the meaning of DEI? And, last but not least, what about the employer brand: How can it implement DEI within an organization in an effective, business-friendly, and performance-oriented way?Our guest, Adraea Brown, is assistant general counsel at H-D U.S.A., LLC, based in Milwaukee, Wisconsin, USA, responsible for leading Harley-Davidson's in-house trademark team, which includes oversight of a portfolio of over 5,000 global trademarks, trademark enforcement, and litigation. She also serves as legal support for the company's multimillion-dollar licensing and general merchandise business. Ms. Brown has been an International Trademark Association (INTA) member since 2015, and was the co-chair of INTA's Global Brand Transactions & Due Diligence Subcommittee of the Commercialization of Brands Committee (2020-2021).Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go furtherAbout About Adraea Brown (link to https://www.linkedin.com/in/adraea-brown-6641a914/)Also of interestModern Counsel: Adraea Brown Gears up for the FutureThe Diversity Movement: 4D Brand Building and DEI: Nurturing a Brand That Will Last Branding Business: Diversity, Equity and Inclusion: Three Crucial Components of a Successful Employer Brand INTA Bulletin: The State of Diversity, Equity, and Inclusion—Interview with Presidential Task Force Co-Chairs(link to: https://www.inta.org/perspectives/the-state-of-diversity-equity-and-inclusion-interview-with-presidential-task-force-co-chairs/2021 Brand Resilience Conference: Practitioner Roadmap for Guiding Change(link to: https://www.inta.org/perspectives/2021-brand-resilience-conference-practitioner-roadmap-for-guiding-change/)
Business-wise in a complex challenged global economy Africa is more on the move than ever. The World Economic Forum pointed out last year that six of the ten fastest-growing economies in the world are in Africa and the continent's average annual GDP growth is projected to remain at a robust average of six percent until 2023. How does this unstoppable growth translate from an intellectual property (IP) perspective? What are the continent's strengths and challenges that can explain where Africa sits right now in the IP world, both legally and from a market perspective? Brenda Kahari, the guest of this episode of Brand&New, is not a first-timer. As a reminder, she is the founder of the law firm B.W. Kahari based in Harare, Zimbabwe. Since its beginning, the law firm has focused its practice on IP issues. Brenda is also a regular speaker on topics related to IP for major international organizations such as the African Regional Intellectual Property Organization (ARIPO), the International Trademark Association (INTA), and the World Intellectual Property Organization (WIPO).Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Brenda Kahari: https://www.linkedin.com/in/brenda-wood-kahari-98166338/?originalSubdomain=zwAlso of interest:- INTA 2022 Annual Meeting Live+--Tracks on Enforcement and Anticounterfeiting, Innovation and the Future of IP, Regional Updates (link to www.inta.org/2022AM)- INTA Bulletin: Brenda Kahari Discusses Leadership Roles for Women in IP (link to :https://www.inta.org/perspectives/brenda-kahari-discusses-leadership-roles-for-women-in-ip/)- INTA Bulletin: IP Leadership in Africa—An Interview with ARIPO Director General Bemanya Twebaze (link to https://www.inta.org/perspectives/ip-leadership-in-africa-an-interview-with-aripo-dg-bemanya-twebaze/)- INTA Brand Restrictions Study—South Africa Report (link to : https://www.inta.org/wp-content/uploads/member-only/perspectives/industry-research/INTA-Brand-Restrictions-Study-South-Africa-Report-20210622.pdf?verify=1644583513-HOkb5KV2ZwRq7g3LjpPHd1T0Za4VWi9kjudHJ8-9pf8)- INTA Bulletin: Eye on Africa—2022 Policy Priorities and Key Activities (link to https://www.inta.org/eye-on-africa-2022-policy-priorities-and-key-activities/)- Spurring Much-Needed Innovation: A Look At IP in Africa | Wolters Kluwer https://www.bing.com/search?q=africa+ip+innovation&cvid=03eadd0
With the implementation of the Phase One deal between the United States and China on import tariffs, as well as the ongoing global pandemic, the new Silk Roads, and even current supply chain issues, businesses in Asia have been navigating unprecedented circumstances when it comes to product development, marketing, distribution, and sales. But Asia also continues to inspire global leaders to step outside of their comfort zone and use innovation in new ways to expand their business portfolios. While there are over 400 unicorn startups worldwide, over 140 of them are headquartered in the Asia-Pacific region. Asia has also continued to outpace other regions in filing patents, trademarks, and industrial designs, and registering domains, and it has become a top hub for high-value innovation. But what are the most recent market trends in this region from an intellectual property (IP) perspective? And how does innovation translate in terms of trademark registration and enforcement? What are the hot IP issues that are on the radar of IP law practitioners in this region these days? Our guest is Andy Leck, managing principal at Baker McKenzie Wong & Leow head of the Intellectual Property and Technology Practice Group and a member of the Dispute Resolution Practice Group in Singapore. He is a core member of Baker McKenzie's regional IP practice and also leads the Myanmar IP Practice Group. He has more than 30 years of experience handling contentious and non-contentious matters in the areas of IP, corporate litigation, and arbitration matters, and regularly represents Fortune 500 corporations in different fields. Andy, thank you very much for joining us at Brand & New. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Andy Leck (link to https://www.linkedin.com/in/andy-leck-91341b4/?originalSubdomain=sg) Also of interest: INTA Bulletin: https://www.inta.org/inta-releases-report-on-strengthening-asean-anticounterfeiting-enforcement-efforts/INTA Bulletin: https://www.inta.org/perspectives/focus-on-singapore-an-interview-with-ipos-chief-executive-rena-lee/INTA Bulletin: https://www.inta.org/internet-committee-publishes-report-on-intermediary-liability-in-asia-pacific-region/INTA Bulletin: https://www.inta.org/inta-issues-report-on-the-implementation-of-chinas-amended-trademark-law/ Brand & New podcast: https://www.inta.org/podcast/the-changing-dynamics-of-counterfeiting-in-china-and-beyond/WIPO Director General Daren Tang https://www.wipo.int/about-wipo/en/dg_tang/
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Over these last few months, public authorities have warned citizens about the alarming increase in the lethality and availability of counterfeit prescription pills. These counterfeit drugs are mass-produced by criminal drug networks in labs, deceptively marketed as legitimate pills, and sometimes even killing unsuspecting or vulnerable individuals.Fueled by easy Internet sales, global supply routes, and minimal effective punishments, counterfeit prescription drugs have become an exploding industry worth over US $75 billion a year worldwide, and at the same time, a massive economic, social, and public health issue. This trend has been reinforced by the COVID-19 pandemic, which fueled a global demand for medical supplies and medications.What is the reality of this underground market at the global scale? How big of a threat are fake medications? What are the impacts, from an economic perspective as well as social and healthcare perspectives? What is the role of international organizations such as Interpol, focused on fighting criminal acts?Our guest is Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL, the global network of police forces representing 194 member countries, making it the world's largest police organization, sharing data on crimes and criminals. Mr. Corcoran joined INTERPOL in 2018 and is now responsible for overseeing several of its organized crimes programs, including Environmental Security, and Illicit Goods and Global Health. Most recently, he has been in charge of leading INTERPOL's worldwide fight against COVID-19-related crime. He has over 30 years of experience in law enforcement and spent the majority of his career in the Irish Counter Terrorism Unit and the Irish National Economic Crime Bureau. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Rory Corcoran: https://www.linkedin.com/in/rory-c-051685195/ Also of interest:Fake medicines (interpol.int)INTA Report: Addressing the Sale of Counterfeits on the Internet: https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdfFake drugs: How bad is Africa's counterfeit medicine problem? - BBC NewsDEA Issues Public Safety Alert on Sharp Increase in Fake Prescription Pills Containing Fentanyl and MethGlobal operation sees a rise in fake medical products related to COVID-19 (interpol.int)Successful drug seizures leaves our community a safer place – Long | Department of Justice (justice-ni.gov.uk)Counterfeiting of Drugs in Africa: current situation, c
While counterfeit goods are available almost everywhere online and offline, manufacturing and exportation is highly monopolized by a handful of countries. In the United States, the Department of Homeland Security reported seizures of counterfeit goods at U.S. borders have increased tenfold over the past two decades, with nearly 90 percent of seized products in 2018 arriving from mainland China or Hong Kong SAR, China. The most recent trade deal between the United States and China, in 2020, requires both countries to combat the prevalence of counterfeit or pirated goods, advocating for effective enforcement actions when private platforms fail to prevent intellectual property (IP) infringement. What do the counterfeiting dynamics look like today, and have they evolved over recent years? What is the role played by China? How are recent infrastructure projects, and particularly the new Silk Road network of trade routes connecting China and other regions, changing the conversation?The guest of this new episode of Brand&New, Toe Su Aung, is the co-founder and director of Elipe Limited, a consultancy firm based in London, UK, that provides strategic government relations, corporate affairs, and communication services, including advising companies on the protection of their intellectual property. Before setting up this company, Ms. Aung spent 20 years at British American Tobacco, where she carried out a variety of roles, including leading the legal and corporate affairs teams on IP protection and policy issues, as well as driving global strategies for addressing illicit trade. In addition, she has been an active INTA member for more than 15 years, including serving as the Association's president in 2013. Currently, she is chair of the INTA Foundation. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. This episode of Brand&New is sponsored by Wan Hui Da IP.Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Toe Su Aung (link to https://www.elipe-global.com/who-we-are.php and https://www.linkedin.com/in/toe-su-aung-240a8b2/?originalSubdomain=uk)Also of interesthttps://www.inta.org/events/2021-annual-meeting/ https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdfhttps://www.inta.org/fact-sheets/counterfeiting-intended-for-a-non-legal-audience/https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA-Gen-Z-Insights-China-Report.pdfhttps://www.inta.org/inta-board-adopts-resolutions-to-strengthen-anticounterfeiting-enforcement/https://www.inta.org/about/inta-foundation/https://globalinitiative.net/analysis/bri-crime/https://www.cnbc.com/2020/02/28/small-businesses-are-pushing-trump-to-fight-chinese-counterfeits.htmlhttps://www.etftrends.com/china-insights-channel/new-silk-road-chinas-belt-road-initiative/
Global sales of counterfeits are growing at a furious 15 percent each year and have reached over US $1.82 trillion in 2020. This represents 3.3 percent of global trade (according to the OECD8), with e-commerce making up more than a quarter of that, according to the Global Brand Counterfeiting Report. The rise of digital channels facilitating the sale and purchase of consumer goods has indeed fueled a rapid increase in the trade of counterfeit products around the world. No retail products seem to be spared: from cosmetics to electronics, clothing and accessories, automotive parts, and even pandemic-related medical supplies. While we usually discuss the issue of counterfeiting in the context of large international groups, often in the luxury sector, with extensive brand portfolios, in practice, smaller brands may also be the targets and victims of this crime – with very high costs, too, for their business in the short and long run. What are the risks – for the revenue, the business, the brand – associated with counterfeiting as it relates to small and medium-sized enterprises (SMEs)? What can be done, realistically, to prevent fakes and to remove them after they appear on the market? What about e-commerce platforms: is counterfeiting a necessary evil?Our guest is an expert in brand protection and practical anti-counterfeiting strategies especially as they apply to SMEs. Philippe Van Eekhout, a lawyer, is the CEO of ContrAtak, where he develops and implements impactful strategies to overcome counterfeiting- related issues, with a focus on serving SMEs. Prior to founding ContrAtak 15 years ago, he worked for LVMH Fashion Group as its Asia-Pacific anti-counterfeiting coordinator, and for the French company BIC as IP manager. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. This episode of Brand&New is sponsored by Wan Hui Da IP.Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Philippe van Eeckhout (link to https://www.linkedin.com/in/contratak/?originalSubdomain=fr and https://www.plass.com/en/expertises/anti-counterfeiting)Also of interest:INTA's 2021 Annual Meeting Virtual+: Enforcement and Anticounterfeiting track (November 17, 2021) (link to www.inta.org/2021AM)INTA: Addressing the Sale of Counterfeits on the Internet (link to: https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdf)INTA Fact Sheet on Counterfeiting (link to: https://www.inta.org/fact-sheets/counterfeiting-intended-for-a-non-legal-audience/)INTA: Gen Z Insights: Brands and Counterfeit Products (link to: https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/) INTA Board Adopts Resolutions to Strengthen Anticounterfeiting Enforcement (link to:
As the world begins to adjust to the short and long-term impact of the COVID-19 pandemic, many companies are seeking ways to preserve cash on their balance sheets while simultaneously raising funds to ensure a continuation of operations and a growth of their business and customer base. In particular, the sudden drop in revenues created acute liquidity shortages about a year ago, threatening the survival of many viable businesses. Having in mind this very challenging context, how do brands factor in and create value to support SMEs' growth process? How can they increase brand value and leverage it for growth? What are the main considerations that impact a small business's successful search for investors and funding? Do intellectual property (IP)-related issues factor in a bank's lending decisions? How can SMEs be proactive in this respect? To discuss these issues, Brand&New welcomes two renowned guests with first-hand experience in business growth through financing.David Haigh is the founder and CEO of Brand Finance plc, one of the world's leading branded business valuation and strategy consultancy. Brand Finance, based in London, UK, helps clients solve brand challenges using financial valuation techniques and advanced market research analysis to deliver value-based insight and recommendations to assist with strategic decision making. Before launching Brand Finance in 1996, Mr. Haigh worked in international financial management, moving then to Interbrand as director of brand valuation in its London-based global brand valuation practice. He has over 30 years' experience in brand valuation consulting, and is a regular speaker at financial, brand, and tax conferences worldwide and at the London and Oxford Business Schools.Joy Macknight is finance writer and editor at The Banker, the well-established UK-based website covering global banking and finance. Prior to joining The Banker in 2015, she spent more than 15 years as a writer and editor specializing in the banking and fintech industries at various financial news companies, including Profit & Loss, Treasury Today, and GTNews. In addition, Ms. Macknight serves on the advisory board of the Fintech Circle Institute, a peer-to-peer online learning platform designed to empower finance professionals with the necessary digital skills to adapt to the rapidly changing industry. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsThis episode of Brand&New is sponsored by Kalamaras Law Office.FOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Joy McKnight (link to https://www.linkedin.com/in/joy-macknight-1079b112/?originalSubdomain=uk)About David Haigh (link to https://www.linkedin.com/in/david-haigh-1614684/?originalSubdomain=uk and https://brandfinance.com)Also of interest https://www.thebanker.com/https://brandfinance.com/insights/brand-strategy-why-should-i-value-brand https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/Brand-Value-Special-Task-Force-Report-Executive-Summary-1.pdfhttps://www.inta.org/why-is-brand-value-important-for-trademark-professionals/https://www.inta.org/events/2021-brand-resilience-risk-recovery-and-the-future-of-the-brand-practitioner-confere
Considering small- and medium-sized enterprises (SMEs) from an intellectual property (IP)perspective, it is all the more critical that SMEs don't play by the same rules as larger businesses. Indeed, SMEs and larger firms in the European Union perform very differently with regard to their ownership and use of IP rights (IPR). The European Patent Office (EPO), based in Munich, Germany, recently reported that, although only a smaller proportion of SMEs (9%) own or use patents, trademarks, or designs when compared to larger firms (60%), the advantage that these IPRs provide in terms of revenue per employee is far greater for SMEs (+68%) than for larger firms (+18%). Understanding the role, impacts, and challenges associated with IP assets in the SME context is therefore necessary to design successful R&D, branding, and financial strategies – whether from a policy perspective or at the company-level.Brand & New's guest is EPO Chief Economist Yann Ménière, who joined the Office in 2016. Though currently on leave as a result of his role with the EPO, Mr. Ménière is professor of economics at MINES ParisTech, in France, where he led the chair on "IP and Markets for Technology." His research and expertise relate to the economics of innovation, competition, and IP. In recent years, he has been focusing more specifically on IP and standards, markets for technology, and IP issues in climate negotiations., He has written articles for academic publications as well as a number of policy studies for the European Commission, the French government, and other public organizations. In addition to MINES ParisTech, he is still teaching the economics of IT standards at Imperial College Business School and the economics of IP law at the Law School of Université Catholique of Louvain in Belgium.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. This episode of Brand&New is sponsored by Appdetex.Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Yann Ménière (link to https://www.epo.org/about-us/services-and-activities/chief-economist.html)Also of interest:European Patent Office (https://www.epo.org/service-support/publications.html?pubid=225#tab3)High-Growth Technology Business Forum (https://www.epo.org/news-events/events/conferences/2021/high-growth-technology-business-forum.html)European Inventor Award 2021 (www.inventoraward.org)INTA: For SMEs (https://www.inta.org/resources/for-smes/)INTA Pro Bono Clearinghouse (https://www.inta.org/resources/pro-bono-clearinghouse/)Brand Value Special Task Force Report (https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/Brand-Value-Special-Task-Force-Report-Executive-Summary-1.pdf)Brand & New: SMEs—Navigating IP Issues, a Discussion Between an Entrepreneur and His IP Counsel (https://www.inta.org/podcast/smes-navigating-intellectual-property-issues-a-discussion-between-an-entrepreneur-and-his-ip-counsel/)
With computer-generated artwork, streaming platforms licensing models, artificial intelligence tools in need of an increasing amount of input data to deliver better predictions, copyright law and protection seem as challenging as trademark law these days, if not more. These challenges are unfolding in a period marked by acute political, social, and legal uncertainty, an ongoing pandemic, a new U.S. Administration, and recently appointed U.S. Supreme Court Justices—just to name a few developments from 2020 that are setting the stage for 2021 and beyond. In this context, it is no surprise that creators and copyright holders fear for their interests and look for advocates and champions. Copyright is an important topic for INTA. The Copyright Committee has been advocating on behalf of copyright owners, notably by monitoring and analyzing copyright cases, legislation, and regulation in various jurisdictions. In the U.S., the national copyright system is administered centrally by the Copyright Office, which promotes creativity and free expression by administering the U.S.'s copyright laws. The Copyright Office also provides advice on copyright law with a real sense of leadership to Congress, federal agencies, the courts, and the public.Our guest, Shira Perlmutter, the 14th U.S. Register of Copyrights, has served in this position since October 2020. She is the director of the U.S. Copyright Office, the principal advisor to Congress on national and international copyright matters, and one of the key leaders and institutional representatives overseeing copyright law and policy. Previously, Ms. Perlmutter was chief policy officer and director for international affairs at the United States Patent and Trademark Office (USPTO). She has served as a policy advisor under the Secretary of Commerce and has overseen the USPTO's domestic and international intellectual property policy activities. Before joining the USPTO, she was executive vice president for global legal policy at the International Federation of the Phonographic Industry, and she spent some time with AOL Time Warner as vice president and associate general counsel for intellectual property policy. She also worked at the World Intellectual Property Organization as a consultant on the copyright issues involved in electronic commerce. Ms. Perlmutter shares her incredible wealth of experience, both domestically and internationally, as well as her vision for the Copyright Office and copyright protection generally.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Shira Perlmutter (link to https://www.copyright.gov/about/leadership/shira-perlmutter.html)Also of interest:https://www.copyright.gov/events/copyrightofficepresents/celebrating-creativity/https://www.copyright.gov/policy/section512/https://www.inta.org/copyright-committee-update-a-cross-jurisdictional-look-at-criminal-copyright-enforcement/https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Copyright-Protection-for-Logos-An-International-Chart.pdfhttps://www.inta.org/podcast/justice-ru
It is well-known that intellectual property (IP) has become the life blood of most markets and companies over the last decades, with the generalization of the knowledge economy, the all- encompassing digital transformation, and the increased dependence of businesses on intangible assets. With that, IP has taken a critical place in the way businesses make decisions to develop a new product, to launch a new brand, to hire employees with niche skills, to invest in repository infrastructure, etc.While international groups and large companies often have resources handy to address IP issues, whether in staff, time, or cash, it is much less the case for small- and medium-sized enterprises (SMEs) that are often late in factoring in these considerations. However, spin-offs, small startups and other SMEs increasingly depend on large firms or companies as suppliers or customers, for venture finance, for knowledge and product development, and for opening new markets. This actually makes it even more critical for SMEs to know how IP works, so that they can better protect and defend their rights throughout their development and to make sure they don't base part of their development on IP assets they are not fully free to use.Our two guests share their respective experiences on SMEs navigating IP issues in an ever-innovating world, both from the business owner side and from the IP counsel side.Our first guest is Alexandre Koiransky, the founder of FAIR, which is a leading 12-year-old fair-trade liquor brand built on a mission to support small farmers in developing economies. Prior to this, he co-founded another startup, which he successfully sold. A true entrepreneur at heart, he is also a partner with WeLike StartUp, which is a startup incubator and a platform of resources for innovative companies.Our second guest is Annick Pairault. Annick is an attorney specializing in IP, and partner with Paris, France based law firm Ab Initio. She advises clients across a broad spectrum of sectors and focuses on trademark law, distinctive signs, brands, copyrights, domain domains, and unfair competition. She is FAIR's IP counsel.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Alexandre Koiransky (link to https://www.linkedin.com/in/alexandre-koiransky-756b913/)About Annick Pairault (link to http://www.abinitio.eu/ab_initiobase_equipe_e/)Also of interest:- Entrepreneur: Protecting your IP as a Small Business (link to https://www.entrepreneur.com/article/355187)- INTA: For SMEs (link to https://www.inta.org/resources/for-smes/) - INTA: Learn the Language: Introduction to Trademarks (link to https://www.inta.org/fact-sheets/learn-the-language/) and Trademark Symbols (link to https://www.inta.org/fact-sheets/trademark-symbols/)- INTA: Pro Bono Resources (link to https://www.inta.org/resources/pro-bono-clearinghouse/)
Companies need to be innovative to get their brands noticed – among customers, partners, employees – and ultimately to thrive from a business perspective. And this concern for innovation shows, at least on paper. In 2012, a report by The Wall Street Journal that remains relevant and cited today reported interesting infographics: over 250 books published in the last 90 days had the word “innovation” in the title, 43% of the companies surveyed had a Chief Innovation Officer, and the term “innovation” was one of the most used words in financial reports of U.S. public companies. In sum, we have been hearing the term “innovation” everywhere and have been made to believe in its importance for almost two decades. Yet, while we all have a sense that innovation is not the privilege of the Silicon Valley, MIT, or Japanese research labs, and that it does not necessarily relate only to product features, the actual meaning of the notion remains somehow nebulous and difficult to pin down.So who else than the innovation culture guru Duncan Wardle, based in the U.S., to talk about this essential topic today? Having worked at Disney for 25 years, most recently as Head of Innovation and Creativity, Duncan now serves as an independent innovation consultant, and founder of the company ID8 & Innov8, helping companies embed a culture of innovation and creativity. His unique process called “Design Thinking” helps people capture unlikely connections, leading to both fresh thinking and revolutionary ideas. Leaning on his experience at Disney, Duncan's unique approach not only places the end user at the core of the creative process but also looks in new places to uncover insights for innovation and truly disruptive ideas. Unsurprisingly, Duncan is a multiple Ted X speaker and contributor to Fast Company magazine. He teaches Innovation and Design Thinking Masterclasses at various universities including Yale University, in the U.S. This episode of Brand&New is sponsored by Brainbase.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsThis episode of Brand&New is sponsored by Brainbase.FOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Duncan Wardle (link to https://duncanwardle.com/meet-duncan-wardle/)Also of interest:TEDxAUK: The Theory of Creativity with Duncan Wardle (link to https://www.youtube.com/watch?v=_8MwiGYzlyg)TEDxBocaRaton: Creating Relationship Magic! with Duncan Wardle (link to https://www.youtube.com/watch?v=-ungpMy1KzM)Fast Company: Four Ways to Set Your Next Brainstorm Up for Success (link to https://duncanwardle.com/four-ways-to-set-your-next-brainstorm-up-for-success/)INTA Brand&New episode with Shelly Lazarus: https://www.inta.org/podcast/branding-meets-innovation/Harvard Business Review: The One Good Thing Caused by COVID-19—Innovation (link to https://hbswk.hbs.edu/item/the-one-good-thing-caused-by-covid-19-innovation)Forbes: Seven Steps
On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field. This two-part series, airing on March 30 and April 13, presents three distinguished guests who offer a rare “behind the scenes” look at Justice Ginsburg. In a wide-ranging and candid discussion, they shed light on the many ways Justice Ginsburg shaped U.S. IP law through her opinions and share anecdotes about the Justice’s life. Our guests are themselves IP trailblazers. Professor Jane Ginsburg is a renowned authority on IP law, a staunch defender of authors’ rights, and Justice Ginsburg’s daughter. She is Professor of Literary and Artistic Property Law at Columbia Law School and directs Columbia’s Kernochan Center for Law, Media and the Arts.Our second guest, Professor Mary Hartnett has been at Georgetown University Law Center since 1998, first as executive director of the Woman's Law and Public Policy Fellowship Program and now as an adjunct professor of law. In 2016, Justice Ginsburg wrote the bestselling book “My Own Words” with Professor Harnett and Professor Wendy Williams.Our third guest is Judge Margaret McKeown of the U.S. Court of Appeals for the Ninth Circuit, where she has authored essential IP decisions since her confirmation in 1998. She has lectured throughout the world on IP, anti-trust, constitutional law, ethics, international law, human rights law, and litigation. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of Mathilde Halle & Sophie Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Prof. Jane C. Ginsburg: https://www.law.columbia.edu/faculty/jane-c-ginsburgAbout Prof. Mary Hartnett: https://www.law.georgetown.edu/faculty/mary-hartnett/About Judge Margaret McKeown: https://worldjusticeproject.org/about-us/who-we-are/board-directors/m-margaret_mckeownAlso of interest: “My Own Words”, by Justice Ruth Bader Ginsburg, with Mary Hartnett and Wendy Williams (link to https://www.simonandschuster.com/books/My-Own-Words/Ruth-Bader-Ginsburg/9781501145254)“Ruth – Justice Ginsburg in Her Own Words” (link to https://kinomarquee.com/film/venue/5ff8adfe6b952e00019ca8d0) Columbia Law School:The Ginsburgs Are Inducted into IP Hall of Fame (link to https://www.law.columbia.edu/news/archive/ginsburgs-are-inducted-ip-hall-fame)INTA’s The Women’s LeadershIP Initiative Report (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/WOMENS_LEADERSHIP_REPORT_022221.pdf)INTA TO-GO webcast: Booking.com—A Closer Look (link t
On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field. This two-part series, airing on March 30 and April 13, presents three distinguished guests who offer a rare “behind the scenes” look at Justice Ginsburg. In a wide-ranging and candid discussion, they shed light on the many ways Justice Ginsburg shaped U.S. IP law through her opinions and share anecdotes about the Justice’s life. Our guests are themselves IP trailblazers. Professor Jane Ginsburg is a renowned authority on IP law, a staunch defender of authors’ rights, and Justice Ginsburg’s daughter. She is Professor of Literary and Artistic Property Law at Columbia Law School and directs Columbia’s Kernochan Center for Law, Media and the Arts.Our second guest, Professor Mary Hartnett has been at Georgetown University Law Center since 1998, first as executive director of the Woman's Law and Public Policy Fellowship Program and now as an adjunct professor of law. In 2016, Justice Ginsburg wrote the bestselling book “My Own Words” with Professor Harnett and Professor Wendy Williams.Our third guest is Judge Margaret McKeown of the U.S. Court of Appeals for the Ninth Circuit, where she has authored essential IP decisions since her confirmation in 1998. She has lectured throughout the world on IP, anti-trust, constitutional law, ethics, international law, human rights law, and litigation. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of Mathilde Halle & Sophie Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Prof. Jane C. Ginsburg: https://www.law.columbia.edu/faculty/jane-c-ginsburgAbout Prof. Mary Hartnett: https://www.law.georgetown.edu/faculty/mary-hartnett/About Judge Margaret McKeown: https://worldjusticeproject.org/about-us/who-we-are/board-directors/m-margaret_mckeownAlso of interest: “My Own Words”, by Justice Ruth Bader Ginsburg, with Mary Hartnett and Wendy Williams (link to https://www.simonandschuster.com/books/My-Own-Words/Ruth-Bader-Ginsburg/9781501145254)“Ruth – Justice Ginsburg in Her Own Words” (link to https://kinomarquee.com/film/venue/5ff8adfe6b952e00019ca8d0) Columbia Law School:The Ginsburgs Are Inducted into IP Hall of Fame (link to https://www.law.columbia.edu/news/archive/ginsburgs-are-inducted-ip-hall-fame)INTA’s The Women’s LeadershIP Initiative Report (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/WOMENS_LEADERSHIP_REPORT_022221.pdf)INTA TO-GO webcast: Booking.com—A Closer Look (link&n
Historically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a minefield for luxury, and many brands have been hesitant and sometimes late to move online and develop dedicated and sophisticated marketing strategies. But with print and display advertising returns decreasing, and luxury shoppers spending more time online and on mobile devices, luxury brands are finding that they need to not only adapt to survive in the digital universe, but also to thrive. This has become even more critical since last year, with worldwide lockdowns and remote working, in the midst of the COVID-19 pandemic. We invited two eminent guests to talk about this topic. First, Irene Calboli, who is Professor of Law at Texas A&M University School of Law, Transatlantic Technology Law Fellow at Stanford University, and Senior Fellow at Melbourne Law School. Specializing in intellectual property, international trade, art and cultural heritage law, she has held positions in universities across Asia, Europe, and the Americas. Her most recent books include the “Cambridge Handbook of International and Comparative Trademark Law” (2020, with Jane C. Ginsburg) and the “Protection of Non-Traditional Trademark: Critical Perspectives” (2018, with Martin Senftleben). Last year, she co-directed the Digital Luxury Law Series hosted by the Digital Law Center of the University of Geneva with Jacques de Werra. Julie Zerbo is the founder and editor-in-chief of The Fashion Law, a modern media site that has been providing unique insights and unparalleled access to the legal and business aspects of the rapidly evolving fashion industry for the past nine years. Based in New York, she has a formal legal education and an extensive background in law and economics, and has developed a deep dynamic understanding of the ever-evolving fashion business and consumer culture more generally. As one of the paramount voices in legal journalism within the fashion industry, she is regularly cited by The New York Times, The Wall Street Journal, Washington Post, New Yorker, The Economist, and Vogue. Ms. Zerbo is also involved in the Digital Law Series, mixing different approaches, among academia, business, and practice. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Julie Zerbo (link to https://www.linkedin.com/in/thefashionlaw/) About Irene Calboli (https://www.linkedin.com/in/irene-calboli-5456813/?originalSubdomain=sg)Also of interest: - Details about Luxury Digital Law Series (link to https://www.digitallawcenter.ch/en/node/463)- The Fashion Law (link to https://www.thefashionlaw.com)- The Role of IP Rights in the Fashion Business: a US Perspective (link to https://www.wipo.int/wipo_magazine/en/2018/04/article_0006.html)- INTA’s 2021 What’s Next for Brands: A View from Europe Conference, March 23-24, 2021 (virtual) (link to: https://www.inta.org/events/2021-whats-next-for-brands-a-view-from-europe/)- The Trademark Reporter: Co-branding with Influencers Is in Fashion and No Longer a Trademark Faux Pas (lin
THANK YOU FOR LISTENING TO THIS PODCAST. WE VALUE OUR AUDIENCE. TO HELP US ENRICH YOUR EXPERIENCE, PLEASE COMPLETE THE FOLLOWING SHORT SURVEY: https://www.surveymonkey.com/r/BrandandNewIntellectual property (IP) law is engineered to foster innovation and creativity. In some countries, the way IP applies to traditional forms of creativity such as music, painting, design, or even perfumes is understood and accepted. But, at least in principle, it may be less obvious when it comes to emerging popular forms of art, such as street and body art. How does IP apply to street and body arts? Who owns what? What are the competing rights at stake—those of the owner of the building on which a graffiti is painted or the person bearing the tattoo? Beyond copyright, can trademark registration provide artists with additional protection? How does all of this play out on social media, the emerging arts’ favorite exhibition forum nowadays. Éamon Chawke, a Partner with Briffa Solicitors, a boutique law firm in the United Kingdom, provides insight. Specializing in the protection, management, exploitation, and enforcement of IP, he has a broad spectrum of clients that include authors, agents, and publishers, as well as clothing, furniture, and graphic designers. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Éamon Chawke (link to https://www.linkedin.com/in/éamon-chawke-19637145/?originalSubdomain=uk)Also of interest: - Banksy and his Uneasy Relationship with IP, Éamon Chawke (link to https://www.briffa.com/blog/banksy-and-his-uneasy-relationship-with-ip/)- Copyright is for Losers? Éamon Chawke (link to https://www.briffa.com/copyright-banksy-changes-tune/)- INTA Bulletin: The Art of EU Trademark Registrations: Is Intention to Use Now Required? (link to https://www.inta.org/perspectives/the-art-of-eu-trademark-registrations-is-intention-to-use-now-required-in-euipo-proceedings/)- INTA Bulletin: The Unintended Consequences of Copyright and Trademark Protection in Design (link to https://www.inta.org/perspectives/unintended-consequences-of-copyright-and-trademark-protection-in-design/)- INTA Board Resolution: Copyright Protection for Trademarked Materials (link to https://www.inta.org/wp-content/uploads/public-files/advocacy/board-resolutions/Copyright-Protection-for-Trademarked-Material-09122017-Update.pdf)- Banksy’s Attempt to Trademark a Graffiti Image is Thrown Out, New York Times (link to https://www.nytimes.com/2020/09/17/arts/design/banksy-trademark-lawsuit.html)- Accession on the Frontiers of Property, Harvard Law Review (link to https
THANK YOU FOR LISTENING TO THIS PODCAST. WE VALUE OUR AUDIENCE . TO HELP US ENRICH YOUR EXPERIENCE, PLEASE COMPLETE THE FOLLOWING SHORT SURVEY: https://www.surveymonkey.com/r/BrandandNewBorn 1997 onward, Gen Z is the world’s largest group of consumers, wielding hundreds of billions of U.S. dollars in spending power. But whereas lots have been said about the previous generation, millennials, and their impact on marketing and branding strategies, especially online, Gen Z’ s preferences on brands are now under scrutiny, including in a major study launched by the INTA. On track to be the most educated generation yet, Gen Z seem to have strong opinions and values and want to be heard. What does it mean for brands? How can they engage with f this generation? How is this generation reshaping the messages conveyed by brands, particularly referring to environmental, social, and corporate governance (ESG)?Our guest today, Jeff Fromm, is a renowned youth marketing and trends expert and speaker on consumer trends, brand strategy, and innovation. He was a pioneer in researching millennials and Gen Z from a marketing perspective, by leading the first large, public-facing study on the topic with the Boston Consulting Group 10 years ago. With over 25 years of experience in marketing across a wide variety of brands, Jeff is the President of the think tank FutureCast, and a partner at Barkley, based in the U.S.S. He is also a contributing writer for Forbes and author of four books: Marketing to Millennials, Millennials with Kids, Marketing to Gen Z, and The Purpose Advantage.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Jeff Fromm (link to https://www.linkedin.com/in/jefffromm/ and https://www.forbes.com/sites/jefffromm/?sh=78a0e8601dac)Also of interest:- Various articles by J. Fromm, Forbes (link to https://www.forbes.com/sites/jefffromm/2020/10/15/turn-brand-purpose-into-a-verb-to-erase-brand-culture-debt/?sh=3b27d03c360d, https://www.forbes.com/sites/jefffromm/2020/09/30/on-ben-and-jerrys-gen-z-and-social-justice-how-2020-has-changed-branding-forever/?sh=4205fe1a6a66)- The Rise of GenZ, M. Townsend & M. Boyle, Bloomberg (link to https://www.bloomberg.com/gen-z)- International Trademark Association attitudinal study—“Gen Z Insights: Brands and Counterfeit Products” (link to: https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/)- INTA Bulletin—“Brands in Times of Crisis: CSR in Action” (link to: https://www.inta.org/perspectives/brands-in-times-of-crisis-csr-in-action/)- INTA Bulletin—"Don’t Go Dark. Do Not Stand on the Sideline. An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19” (link to: https://www.inta.org/perspectives/dont-go-dark-do-not-stand-on-the-sideline-an-interview-with-edelmans-jennifer-cohan-on-brand-response-to-covid-19
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