Podcast appearances and mentions of sam mckenna

Show Resources: Here are the resources we covered in this episode: Watch this episode Connect with Adam Robinson on LinkedIn Get RB2B! It's Free! Sam McKenna's case study using LinkedIn Ads w/ RB2B Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Email us with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show, host AJ Wilcox sits down with Adam Robinson, founder of RB2B.com, to discuss the hot (and surprisingly free) trend of website visitor identification—what it is, how it works, and how B2B marketers can use it to level up their LinkedIn Ads strategy. Adam shares how RB2B helps marketers identify individual website visitors—complete with LinkedIn profiles, emails, and more—and how this signal can be used for lead generation, retargeting, and enhanced CRM workflows. Together, AJ and Adam walk through a real case study where just $200 in LinkedIn ad spend drove a 1,478% spike in traffic and real pipeline results. The episode also takes a valuable detour into organic content and personal branding, offering gold-level insight on how to find your voice on LinkedIn, what makes a "banger" post, and why authenticity trumps polish. Key Takeaways: Visitor identification is a powerful signal—not a silver bullet Knowing exactly who is on your site gives your sales and marketing teams an edge—but it needs to be used thoughtfully and with context. Use CRM integration to turn raw identity into smart outreach When integrated with tools like HubSpot or Salesforce, visitor identity can trigger customized workflows based on your defined ICP and buyer journey stage. Thought leadership ads can drive high-impact, low-cost traffic Combine high-performing organic posts with paid amplification, and use tools like RB2B to retarget visitors across channels—even without cookies. Final Thoughts + Call to Action AJ wraps up by urging listeners to get RB2B's free plan installed on their site immediately, emphasizing how it helps verify targeting, improve retargeting, and amplify the effectiveness of every marketing channel. Adam shares his excitement about expanding RB2B's integrations and his journey toward building a conscious, bootstrap-powered SaaS brand. Check out RB2B.com, connect with Adam Robinson on LinkedIn, and don't forget to join the LinkedIn Ads Fanatics Community for advanced training and support. As always, AJ invites listeners to leave a review, subscribe, and send in their questions or voice messages. Show Transcript: For the full show transcript, see the show notes page here: Episode 158

Sam McKenna, has spent her 15+ year career in Enterprise sales doing two things: breaking over 13 sales records and doing so by leading with a manners-first and buyers-first approach to sales that shuns the status quo of the profession.In addition to sharing her practical and actionable sales, leadership, and entrepreneurial tips, Sam holds an unparalleled amount of distinctions as a LinkedIn expert, including being one of few people to be a LinkedIn brand ambassador and LinkedIn Sales [In]sider. Further, she has been creating content since 2011, been an influencer on the platform since 2016, is a former Enterprise sales executive leader for LinkedIn's Sales Navigator division, and was awarded the coveted Top Voice on LinkedIn award in 2024.Sam has also been named a Top 100 Global Sales Leader 2023, Top 50 Women in Revenue, Top 25 Women in Revenue, Top 20 Women in Sales Leadership, repeated recognition as both a 100 Best LinkedIn Influencers and a Top Ten LinkedIn Sales Star, amongst dozens of awards, and is frequently sourced as a keynote speaker for global brands.She has also been a featured speaker at top business schools across the U.S. including Harvard Business School, Kelley Business School, and The Kellogg School of Management.Since its inception in 2019, #samsales has scaled to multi-millions in revenue, having achieved 312% of their first year's annual revenue goal and continued to have significant double-digit growth ever since.To date, #samsales has built itself into a powerhouse all-women team, served over 250 clients, raised over $110K for charity, been featured in global publications like the Wall Street Journal's print edition, Fortune, USA Today, Newsweek, and Business Insider, and has donated hundreds of training subscriptions to veterans, active-duty military and their spouses, and teachers transitioning to new roles.To know more about Samantha visit her website:www.samsalesconsulting.com

You can now text us anonymously to leave feedback, suggest future content or simply hurl abuse at us. We'll read out any texts we receive on the show. Click here to try it out!Welcome back to Bad Dads Film Review! Today, we're taking a comedic trip back to the late 90s with the film Dirty Work (1998). Directed by Bob Saget and starring Norm Macdonald, this comedy classic has etched its mark as a cult favourite for its unique blend of humour and revenge.A Comedy of Revenge Dirty Work follows Mitch Weaver, played by Norm Macdonald, and his friend Sam McKenna, portrayed by Artie Lange. These lifelong friends are down on their luck, perpetually unable to hold down jobs due to their irreverent attitudes and penchant for pranks. When Sam's father, Pops, needs $50,000 for a heart operation, Mitch and Sam hatch a plan to raise the money by leveraging their skills in revenge and mischief to start a revenge-for-hire business.The duo's business, aptly named "Dirty Work," offers services to exact revenge on anyone their clients deem deserving. This venture leads them through a series of hilarious escapades, from embarrassing a dishonest car salesman to disrupting a movie theatre. Their journey isn't just about pranks; it's also about dealing with their own pasts and relationships, particularly when Mitch develops feelings for Kathy, played by Traylor Howard, whose businessman boyfriend turns out to be the antagonist of the film.At its heart, Dirty Work explores themes of friendship and redemption. Mitch and Sam's journey is peppered with absurd humor, but it also delves into how their antics help them deal with personal failures and familial responsibilities. It's a comedic look at how far one might go for friends and family, even if it means getting a little dirty.Dirty Work is perfect for a laid-back movie night when you need a good laugh. Its humour might be a bit rough around the edges by today's standards, but it's a great example of late 90s comedy. Suitable for older teenagers and adults, it offers a nostalgic return to the era's comedic style.So, join us as we revisit the pranks, the laughs, and the heartfelt moments of Dirty Work, exploring what makes this film a beloved comedy classic. Whether you're a long-time fan or new to the antics of Mitch and Sam, there's plenty of fun to be had in uncovering the dirty work they get up to.

In this episode of the Repeatable Revenue Podcast, we dive deep into the art and science of cold emailing. Forget everything you know about generic, ignored email outreach. Our expert breaks down a proven strategy that's achieving an impressive 43% open rate, providing listeners with actionable insights to revolutionize their email marketing approach.Key Highlights:Explore the powerful "Show Me You Know Me" cold email frameworkMaster a step-by-step research process for hyper-personalized emailsLearn advanced LinkedIn research techniques for unique personalizationDiscover strategies to make your emails stand out in crowded inboxesUnderstand why personalization trumps email volumeThis episode is packed with practical advice for sales professionals, entrepreneurs, B2B marketers, and business owners looking to transform their email outreach. You'll learn how to:Conduct effective research to find personalization detailsStructure emails that spark curiosityAddress client pain points with precisionAvoid common cold email pitfallsCraft compelling calls-to-action that drive resultsRecommended tools discussed include LinkedIn, Perplexity AI, and insights from Sam McKenna's Email Framework. Whether you're struggling to get responses or looking to elevate your email game, this episode provides the blueprint for cold email success.Tune in now and start turning cold emails into warm opportunities!Recommended Tools Mentioned:- LinkedIn- Perplexity AI- Sam McKenna's Email Framework(which you can download here

https://youtu.be/4KzOOovNfSQ Sam McKenna, Founder of #samsales Consulting, is driven by a mission to elevate the sales profession through manners-first sales emails, authentic connections, and using her platform for positive impact. We learn about Sam's journey to redefine sales, focusing on her Impact First Email Framework, a six-step methodology for crafting personalized and effective outreach. The framework includes creating unique, recipient-specific subject lines, using authentic preview text, transitioning seamlessly into addressing the recipient's challenges, preemptively handling objections, and avoiding the presumptive use of calendar links. She also highlights how modern sales require emotional intelligence, adaptability, and consultative skills. She shares insights on how sales professionals can stand out in today's competitive landscape while using thoughtful strategies to drive success. --- Manners-First Sales Emails with Sam McKenna Good day, dear listeners. This is Steve Preda with the Management Blueprint podcast. And my guest today is Sam McKenna, founder of #samsales Consulting, whose mission is to make a positive impact on the sales profession by helping organizations, large and small, better operationalize the most important aspects of their businesses, sales, pipeline, leader development, and LinkedIn. So welcome to the show, Sam. Thank you for having me, Steve. Really nice to be here. Well, it's great to have you. So my first question is, as always, what is your personal “Why” and what are you doing in your business to manifest it? Well, personal “Why.” So I think one of the things that I am most passionate about, as you said in my introduction, is making a positive impact. And how do we do that? So I think in a couple of different ways. One, we think about it from the sales profession perspective. I think sales, unfortunately, one, still has a bit of a dodgy reputation for most. And two, has a pretty low bar in terms of expectations of what our buyers have of what sellers are like. So it's not hard to make a positive impact here, but I think teaching a couple of things about how to lead with a manners-first, buyer-centric approach, teach people that they can do things that are in favor of the buyer and with a little bit of good European manners, which are something you and I both know a little something about, and they can be really successful while doing it. They don't have to cold call a hundred times. They don't have to be really aggressive. They don't have to be conniving. They don't have to lie in order to be able to see success. So I think that's one thing, just changing the perception of sales and making a positive impact there for the better.Share on X And then two, I think one of the beautiful things about my career is I've managed to build a really big voice on LinkedIn. And I think what a shame if I only use that for our financial gain and our success. So to me, making a positive impact is also thinking about how I use that voice to raise money for causes that I really care about. Feeding kids or helping with humanitarian issues, et cetera. How do I use my voice to shine a light on women that are really deserving or to empower them by hosting free webinars? And I think, finally, giving our content away to underserved communities or people that could really use it. So people in the military, people that are transitioning from teaching to sales. We're really trying to think about how to just use our voice for good, hopefully our company growth as well, so we stick around, but also for a little bit of good in the world. I think we could all use a little bit more of that. Okay. So I'm hearing manners-first, buyer-centric approach. That's interesting. And I mean, you told me you're from Switzerland, and I mean, that's my experience that the Swiss people are fairly civilized. If I look at Roger Federer, it's kind of an iconic example of this.

Sam McKenna, Founder of #samsales Consulting, is driven by a mission to elevate the sales profession through manners-first sales emails, authentic connections, and using her platform for positive impact.   We learn about Sam's journey to redefine sales, focusing on her Impact First Email Framework, a six-step methodology for crafting personalized and effective outreach. The framework includes creating unique, recipient-specific subject lines, using authentic preview text, transitioning seamlessly into addressing the recipient's challenges, preemptively handling objections, and avoiding the presumptive use of calendar links. She also highlights how modern sales require emotional intelligence, adaptability, and consultative skills. She shares insights on how sales professionals can stand out in today's competitive landscape while using thoughtful strategies to drive success.   (1:25) Sam's personal Why (3:44) The Impact First Email Framework (15:33) Modern traits for sales success (23:57) Advice for entrepreneurs (28:07) Connect with Sam   Links and Resources Sam's LinkedIn  #samsales Consulting  Test-drive the Summit OS® Toolkit: https://stevepreda.com/free-business-growth-tools-summit-os-toolkit/ Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT  Steve Preda's books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks  Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/

Multi-Award Winning Sales Consultant Sam McKenna (Founder and CEO of Sam Sales Consulting) joins host Lev Cribb on the Virtually Anything Goes Podcast Expert Series to share her insights and experience of what makes successful Salespeople and Sales Teams.What if the secret to sales success lies in genuine human connections rather than aggressive tactics? Join us for an engaging conversation with Sam McKenna, CEO and founder of Sam Sales Consulting, as she reveals how she transformed skepticism into a thriving career by focusing on the human element in sales. From breaking records at On24 and LinkedIn to leading an all-women team, Sam's journey is a testament to the power of empathy and authenticity in business.Discover how the COVID-19 pandemic reshaped sales strategies, pushing the industry towards digital and remote selling. Sam shares invaluable insights on leveraging social media and maintaining sales cycles virtually. Learn about the pitfalls of quantity-over-quality approaches and the controversial practice of double cold calling. Our discussion highlights the importance of personalized outreach and building genuine connections, offering practical advice on modern sales strategies and etiquette.As we wrap up, prepare to laugh out loud with our light-hearted segment filled with professional and personal embarrassments that everyone can relate to. From mistaken declarations of love to awkward salon mishaps, these stories remind us that even experts have their cringe-worthy moments. Tune in for an episode that blends valuable sales wisdom with a dose of humor, making it a must-listen for anyone in the sales profession.This episode is part of our Expert Series, where we speak to experts from a variety of different backgrounds, including Sleep & Insomnia, Addiction, Mentoring, Eye Surgery, Sales, and even Magic! So be sure to subscribe and check out our other episodes.  Find and listen the audio-only version of this episode on your favourite podcast platform.  For more information, content, and podcast episodes go to https://www.webinarexperts.com 

During this episode Team Uber Cube is joined by special guest Sam McKenna where we discuss our Beloved Gut and how she has redefined cube archetypes of all sorts. The episode kicks off with an overview of Gut, True Soul Zealot. Gut's ability to create 4/1 skeleton tokens with menace when attacking  redefines our thoughts on Baneslayers and Muldrifters with a new class of card. Team Uber Cube compares Gut's mechanics to those of the well-known Rabblemasters, highlighting the similarities and differences in their token creation and impact on board state.Thanks for listening, sharing, subscribing,  5-star reviews, supporting  the show and as always happy cubing!Join the Discussion in the Uber Cube Discord:  https://discord.gg/ww4vmWGG66Anthony's Cubes: https://cubecobra.com/user/view/5ea3405774a359107222d8fcSam's Single Sided Cube discussed during the episode: https://cubecobra.com/cube/overview/1SidedMay's Cubes: https://cubecobra.com/user/view/615504600674da101effa506Show Noteshttps://drive.google.com/drive/u/1/folders/1vZwn4xerGAImtId1E2YDPbd1VMc_G4X8Uber Cube is now on YouTube! https://www.youtube.com/@ubercubemtgpodcast747Find us at Twitter @UberCubeMTGPodReach Us at UberCubeMTGPodCast@gmail.comFollow May @myagic1 on TwitterOr join our Discord: https://discord.gg/ww4vmWGG66 Comics Discourse 114Three friends having in-depth and entertaining discussions about current and classic...Listen on: Apple Podcasts SpotifyInked Gaming AffiliateUber Cube is now a Inked Gaming affliate. Support the show and find awesome supplies, playmats, etc.Uber Cube is a Alter Sleeves AffliateIf you want to bling out your cubes with amazing perfect sleeved alters, then look no further!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.

We've spent 13 episodes uncovering key insights from experts in enablement, sales, marketing, customer success, revenue operations, and more. To celebrate the growth, learning, and invaluable wisdom we've heard along the way, we're gathering the best of the best all into one episode.So whether you've tuned into every minute or are new to the Go-to-Market Magic scene, join us as we revisit some of the most insightful guests and captivating episodes we had the joy of creating. Here are the key takeaways:Toby Carrington emphasizes senior executives' role in guiding sales by providing strategic, value-rich interactions early in the sales cycle.Sangram Vajre shares that customer success teams should go beyond product features to act as business advisors and help articulate customer ROI stories.Sam McKenna focuses on the significance of humanizing sales interactions and improving the structure and substance of discovery calls.David Fisher advises a targeted approach to social selling to engage the right audience rather than pursuing a large, indiscriminate reach.Paul Norford champions the development of enablement resources for internal teams and channel partners, considering them an extension of the sales force.Juliana Stancampiano discusses AI's potential to enable SMEs to document and distribute institutional knowledge that is often unconsciously held by experts.Mark Kosoglow promotes the shift towards valuing post-sale success and maintaining customer relations alongside alignment between sales, marketing, and customer success initiatives.Dave Lichtman introduces the concept of a hybrid enablement function that integrates full-time personnel with specialized contractors, ensuring agility and breadth in enablement. It's a mix of conversations, lessons, and actionable advice that will inspire, motivate, and prepare you to elevate your approach to enablement.Jump into the conversation:[00:00] Introduction[03:24] The importance of human connection in sales discussions[09:01] Improving sales through insights and relationships[11:00] Timing is crucial for successful senior executive engagement[15:51] Supporting CS leaders to succeed[17:46] Overcoming lip service to achieve real alignment[21:46] Value delivery in small, incremental steps[22:59] Understanding go-to-market, sticky products, and psychology[27:53] Prioritize internal and external team enablement strategies[32:35] Processes can be challenging[34:30] AI streamlines lesson creation and improves learning content[36:22] Watch out for season two Continue the conversation with these resources:See how to kick go-to-market chaos to the curb with better enablement. Learn more.  Seismic is bringing the future of enablement to Boston, New York City, and Sydney for one day only as part of our Seismic City Tour. Join us!

In this episode of the Market Leader's Podcast, David Ackert welcomes Samantha McKenna, founder of #samsales, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a hyper-personalized way – by showing them that you truly know them. Samantha and David discuss a wide range of topics around this centralized issue, including: The hyper personalized approach AKA “Show Me You Know Me” (#SMYKM) Email frameworks around how to approach the buyer as a human Specific knowledge and awareness of the buyer as a member of an industry, executive decision maker, and most importantly- as a real person How to stay top of mind in an ever-accelerating age of information Intelligently leveraging LinkedIn to remain connected and relevant to your buyers And so many more insights and methods to assist in optimizing business development efforts

This session of Sales and Stuff and Things discusses how revenue organizations can scale through developing seller skills, rather than solely through adding more headcount. The guests provide historical context on why sales leaders often default to hiring more, despite data showing skill development is needed. They outline essential modern seller skills like decision science, writing, active listening, and empathy.Main Discussion Points- Many sales leaders are not formally trained for their roles, so they default to hiring more reps rather than prioritizing enablement (Sam McKenna)- Throughout history, sales training and education has often declined during economic downturns, leading to more reliance on quantity over quality (Todd Caponi)- Leaders and boards often prioritize short-term results over long-term enablement due to lack of experience with previous economic cycles (Todd Caponi)- Sellers today often lack skills like writing, active listening, and intellectual curiosity that are essential for modern sales (Sam McKenna)- Foundational understanding of decision science and empathy are key for applying modern sales techniques effectively (Todd Caponi)- Sales messaging and outreach should focus on buyer challenges and perspectives, not just product features (Sam McKenna)

In this episode of Revenue Jam, Matt Green is joined by sales leaders Sam McKenna, Jen Allen-Knuth, and Tod Caponi for a monthly session discussing how sales leaders can create weekly wins for their teams. They provide insights on building a positive sales culture, celebrating the right behaviors, delivering effective feedback, and more.Key Discussion Points:- Celebrating pipeline versus quality of pipeline (05:13)- Focusing on the "so what" of your solution for the customer (05:52)- Not celebrating activities that don't lead to outcomes (08:29)- Being transparent about losses and learning from them (20:17)- Giving feedback in a way that elicits self-reflection (27:27)- Delivering feedback consistently in a 2 by 2 format (29:32)- Making feedback a natural extension of validation and recognition (37:21)- Learning from all levels of the organization (39:04)- Reinforcing positive behaviors tied to company values (43:06)- Highlighting smaller wins, not just the biggest deals (47:35)

Sam McKenna offers a fresh perspective on the evolving landscape of sales and outreach. Delving deep into the nuances of LinkedIn's algorithm, the importance of understanding your buyer's challenges, and the art of crafting compelling content, Sam emphasizes the significance of seeing the buyer as a human being rather than just a potential sale. With a blend of enthusiasm and strategic insight, Sam provides listeners with invaluable advice on navigating the modern sales world.Chapters:00:00:00 - Building Authentic Relationships: The Heart of Modern Sales00:02:21 - Diving Deep with Sam McKenna: Sales with Passion and Purpose00:04:35 - Reinventing Sales: Beyond Stereotypes to Meaningful Engagement00:08:29 - Sales with a Mission: Impactful and Responsible Outreach00:13:35 - Uncovering Client Needs: The Cornerstone of Sales Success00:17:40 - Charting a Unique Sales Journey: Standing Out Amidst Digital Clutter00:20:35 - Modern Sales Strategies: Navigating the Evolution of Outreach00:23:08 - Prioritizing Value: A Game-Changer in Business Strategy00:28:20 - Authenticity in Outreach: The Power of Genuine Connections00:30:08 - The Craft of Sales Communication: Tackling Objections Head-On00:33:39 - LinkedIn Mastery: Harnessing the Platform's Potential for Sales Success00:36:00 - Stories of Resilience: Inspiration for Every Sales Professional00:40:51 - The LinkedIn Balance: Merging Authenticity with Brand Presence00:45:22 - Humanizing Sales: The Undeniable Impact of Genuine CareConnect With Sam here:LinkedIn #SamSales ConsultingThanks so much for joining us this week. Want to subscribe to The Rising Leader? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode: The Arise Immersion

Samantha McKenna is the founder and CEO of #samsales Consulting, an agency she founded after a storied, 13-time record-breaking career in corporate sales and at LinkedIn. On today's episode, Sam describes how she and her all-female team are reinventing the narrative on sales, departing from the tactics of yesteryear's car salesmen to a relationship-driven, manners-centric, authentic method of selling. From avoiding the dreaded "pitch slap" to creating a compelling executive brand, Sam reveals the secrets of her playbook that have earned transformational results for 10-person teams all the way up to Fortune 500 companies.

Sam McKenna is the Founder of #samsales consulting and is well known for her brand "Show Me You Know Me". She is a LinkedInfluencer who posts tons of great content to the B2B sales community every day. In today's episode we talk about the bad traits of Account Executives, How to Multi-thread, and creating internal advocates for your deal. ……………….. Interested in more insights, industry best practices, and actionable content →

Welcome to Sales & Stuff & Things, your monthly session to chat through Sales… & stuff and things. In this session, we will be chatting through Coaching in Chaos. In this session, we dive deep into:Strategies for coaching in a remote environmentNew managers trying to figure out how to manage their teams todayKeeping Reps motivated to generate pipelineGetting buyers to recognize the cost of inaction and to be willing to make a switchAnd we are joined by Matt Green (CRO of Sales Assembly), Sam McKenna (CEO of #samsales), Todd Caponi (Founder of Sales Assembly) & Jen Allen-Knuth (Community at Lavender).If you want to join us live every month, click here to register!

Social selling is the key to engaging with your buyers before they're interested in talking to sales, before they're even in the market for your solution. But what's the key to successful social selling? Authenticity.Forget the “algorithm hacks.” Forget engagement for engagement's sake. Showing up as your authentic self on social is what truly matters because that's what will help you cut through the noise and form meaningful connections with your audience, and ultimately, your buyers.When you approach social media with authenticity and add value to each conversation, you can generate an affinity that will bring people back to your thought leadership again and again.This week on the Winning The Challenger Sale podcast, our guest is someone who excels at building connections and creating repeating engagement on social media. We're joined by Sam McKenna, the Founder of #samsales Consulting, who discusses how today's social media platforms are the next great avenues of prospecting in sales and marketing.Join as we discuss:The importance of authenticity when building your brand and presence on social mediaUsing content to teach people something and avoiding engagement for engagement's sakeHow to be part of the conversation—either in the comments or in dark social channelsSocial selling as the key to engaging your buyers before they engage with salesBe sure to check out Sam's previous appearance on Winning The Challenger Sale!

Social selling is the key to engaging with your buyers before they're interested in talking to sales, before they're even in the market for your solution. But what's the key to successful social selling? Authenticity.Forget the “algorithm hacks.” Forget engagement for engagement's sake. Showing up as your authentic self on social is what truly matters because that's what will help you cut through the noise and form meaningful connections with your audience, and ultimately, your buyers.When you approach social media with authenticity and add value to each conversation, you can generate an affinity that will bring people back to your thought leadership again and again.This week on the Winning The Challenger Sale podcast, our guest is someone who excels at building connections and creating repeating engagement on social media. We're joined by Sam McKenna, the Founder of #samsales Consulting, who discusses how today's social media platforms are the next great avenues of prospecting in sales and marketing.Join as we discuss:The importance of authenticity when building your brand and presence on social mediaUsing content to teach people something and avoiding engagement for engagement's sakeHow to be part of the conversation—either in the comments or in dark social channelsSocial selling as the key to engaging your buyers before they engage with salesBe sure to check out Sam's previous appearance on Winning The Challenger Sale!

In a noisy world, reputation and perception have never been more important for salespeople. Buyers only have time for those who clearly and consistently articulate value and expertise. So how do sellers create a mindset and approach that helps them build their brand on social platforms and create connections that will lead to more sales? In this episode, Sam McKenna, CEO of #samsales Consulting, shares how salespeople can leverage LinkedIn to bolster your sales outreach and strategy. **Additional resources from this episode:** - Sam's LinkedIn: [https://www.linkedin.com/in/samsalesli](https://www.linkedin.com/in/samsalesli) - Sam's Website: [https://www.samsalesconsulting.com/](https://www.samsalesconsulting.com/) **In this episode, you'll learn:** - Why your LinkedIn network is your net worth - Why LinkedIn can be more successful than cold email outreach - How to fine-tune your sales outreach and messaging

On this special 2022 Year in Review episode of the Winning the Challenger Sale podcast, our new host Andee Harris, CEO of Challenger, runs through the highlights of our most popular episodes from this year. Tune in to hear the best clips from Ravi Rajani, Brandon Fluharty, Jeff Bajorek, Sam McKenna, Will Allred, and Tom Alaimo as they discuss major themes that have disrupted the status quo of selling this year.

On this special 2022 Year in Review episode of the Winning the Challenger Sale podcast, our new host Andee Harris, CEO of Challenger, runs through the highlights of our most popular episodes from this year. Tune in to hear the best clips from Ravi Rajani, Brandon Fluharty, Jeff Bajorek, Sam McKenna, Will Allred, and Tom Alaimo as they discuss major themes that have disrupted the status quo of selling this year.

Lead inflow in the face of a downturn - How can SDRs manage itMaking the most of your relationship capitalAbsence of a robust pipeline - How to convert the ones you already haveScripting the outbound calls your wayHow to add value to your email that makes your prospects engage with youShow me you know me - Reasons to tap on it more than you currently do----------------------------Tuning in to Limitless 30-min per day fulfills your daily learnings in sales and marketing. Follow Limitless podcast on all major podcast-sharing platforms. Browse through our 70+ episodes featuring the world leaders in sales!

What's the difference between a Great Salesperson and a Top of the Leaderboard, Record-Breaking Salesperson?How does growing up abroad affect your perspective on sales or your career in general?Follow Sam McKenna:https://www.linkedin.com/in/samsalesli/https://www.samsalesconsulting.com/Follow Pouyan Salehi:https://www.scratchpad.com/https://www.linkedin.com/in/pouyansalehihttps://www.linkedin.com/company/scra...Follow Ross Pomerantz:https://www.linkedin.com/company/corp...https://www.instagram.com/corporate.bro/https://www.corporatebro.com/

After breaking sales records everywhere she went, Sam McKenna wanted a new challenge so in 2019 she founded #samsales. 3 years later she runs an all-female team of 14 and is breaking her own records.Listen to her conversation with Pouyan and Ross as she explains how simply being a human can get you to the top of the leaderboard.Follow Sam McKenna:LinkedInWebsite#samsales LinkedInFollow Pouyan Salehi:Website LinkedInScratchpad LinkedInTwitterFollow Ross Pomerantz:LinkedIn Instagram Website

I always enjoy chatting sales with wicket-smart human Sam McKenna.

It's time to get off the bench and into the LinkedIn game, and this week's guest is here to help. In this episode, Darryl is joined by the one, the only, the amazing Sam McKenna, LinkedIn lighthouse and founder of #samsales Consulting. Join them as they tackle dark social 101 including why to establish personal brand independent to your company, the metrics that don't matter, how to locate and tap your shareable content deposits (even if you think you don't have any), and engaging with a target on LinkedIn (even if they don't post).

Samantha McKenna is Founder of #SamSales Consulting. We had an amazing conversation about the negative stereotype sales still has - and the wonderful attributes a sales career actually offers.  Do you have the ability to have a conversation, to run a process? You could be great in B2B sales. This is a profession where you can impact your earning potential by how you "run" your territory. It is very entrepreneurial. You can also customize your lifestyle with a sales career. "If you master the foundational skills in sales, you can crush it forever" according to Sam. Follow Sam on LinkedIn - Follow this podcast and please share it! 

How to Use Storytelling when Social Selling To Land More Sales & Create Raving Fans with Sam Mckenna; We all have a story – but what's the most effective way to tell it and how can our stories help us sell better? In 2022 and beyond, storytelling and social selling are two sides of the same coin. When you're building a brand, cementing your thought leadership and trying to attract your ideal clients... How you communicate your value, mission and expertise online has the ability to make or break you. Today's guest, Sam McKenna, CEO of Samsales Consulting, knows first hand how to do this successfully and in a way that's in alignment with your values. In this episode, Sam talks about the connection between storytelling and social selling, how to tactically marry the two when showing up online and how to generate inbound leads on LinkedIn. What We Discuss; (05:44) The most overused analogy in dating and sales (08:27) How Sam defines storytelling in the context of social selling (11:29) Where Sam learned storytelling (18:17) How Sam defines social selling in 2022 (23:14) Using storytelling on LinkedIn (29:57) The next step to social selling on LinkedIn (32:34) Progressing from likes to authentic interactions (35:46) Defining the term 'dark social' and why you should care about it (41:34) Cross-pollinating your content and hanging out where your audience is (43:38) An influential communicator Sam looks up to today Valuable Insights and Key Topics; Social selling isn't really “social” selling anymore – it's modern selling. Start by sharing your experience and expertise with your "inner circle" online and become known for one specific thing. That'll be your foundation for growth. Just start with trying to create content in less than 15 mins per day - this will help you get started and prevent you from getting stuck in "analysis paralysis" Notable Quotes; “[Discovery calls] are your first date with a buyer, right? So are you going to show up and talk about yourself for 28 minutes and then say, '...do you wanna go on a second date?' Or are you gonna show up and ask meaningful questions, understand their story, actively listen and unpeel the onion that they are?" – Sam Mckenna (06:03) Useful Resources; Ravi Rajani https://www.theravirajani.com/podcast https://www.linkedin.com/in/ravirajani/ https://www.tiktok.com/@theravirajani Sam McKenna https://www.samsalesconsulting.com/meet-samsales/ https://www.linkedin.com/in/samsalesli/ Want to learn more about Insightly, our sponsor of this week's show? Head over to www.insightly.com/influential to learn more about how you can build customer relationships that last a lifetime through a CRM that aligns your teams, elevates the customer experience and drives sales growth.

Social selling is all the buzz. And on every corner, there's another LinkedIn expert preaching their system.But so few have helped sales teams achieve real success on social while the rest of us are caught between fluff and trying to figure it out for our own teams.Samantha McKenna and Alex Boyd are joining the show to break down how they're using social selling to actually close big deals — for themselves and the companies they work with.Join us for this B2B Power Hour workshop on:✅  Why social should be your team's primary channel✅  Should sales teams create content?✅  Layering outbound with social✅  How to predict & measure team success…and more!Join in to learn from two of LinkedIn's premier social sellers how to actually set-up your sales team for success on social!Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithVisit our site b2bpowerhour.com to learn more about our upcoming live shows, community, and more.

Samantha McKenna is the Founder of Samsales Consulting. In this episode, Samantha talks to us about minding your sales manners, doesn't like cold calling, and active listening. Connect with Samantha on LinkedIn here and Samsales Consulting here. Resources mentioned in the episode: Show Notes Page  Here are three more ways to get help with your prospecting: Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further. Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out. Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

Ep 224: Modern Sales w/ Sam McKenna and Russell Wurth (Throwback) Part of the TGIM (Thank God It's Monday!) series hosted by Tom Alaimo.

Samantha McKenna joins me this week on the podcast. We talk about Sam's trademark - Show Me You Know Me™, authenticity, trust, transparency, being yourself, copywriting, and why 85% of copy should be written by someone else. Check out Sam and her team at SamSales.  Connect with Sam on LinkedIn See the #samshorts here You can make an impact through helping others. This episode is brought to you by the Catalyst G.A.M.E Plan.

In this episode of Winning the Challenger Sale, hosted by Jen and Mike, Sam Mckenna, Founder at #samsales Consulting, discusses differentiation strategies for sales emails. They delve into finding the proper balance between personalization and relevance in email outreach. Sam explains in detail her ‘Show Me You Know Me' approach. You don't want to miss this!

In this episode of Winning the Challenger Sale, hosted by Jen and Mike, Sam Mckenna, Founder at #samsales Consulting, discusses differentiation strategies for sales emails. They delve into finding the proper balance between personalization and relevance in email outreach. Sam explains in detail her ‘Show Me You Know Me' approach. You don't want to miss this!

Sam McKenna is the Founder of #SamSales, Limited Partner at the GTMfund, angel investor and advisor in various start-ups and one of the best names in SaaS Sales. Prior to that she ran Enterprise Sales at LinkedIn and ON24. Trust me - you're going to love this one. In this conversation, we discuss: How Sam got into sales Why she's so passionate about "show me you know me" Launching her own consulting company Her free writing workshops for sellers And much more... If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: TommyTahoe Instagram: TommyTahoe YouTube: TommyTahoe Website: Millennialmomentum.net

Sam McKenna is the Founder of #SamSales, Limited Partner at the GTMfund, angel investor and advisor in various start-ups and one of the best names in SaaS Sales. Prior to that she ran Enterprise Sales at LinkedIn and ON24. Trust me - you're going to love this one. In this conversation, we discuss: How Sam got into sales Why she's so passionate about "show me you know me" Launching her own consulting company Her free writing workshops for sellers And much more... If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: TommyTahoe Instagram: TommyTahoe YouTube: TommyTahoe Website: Millennialmomentum.net

Todd Caponi, best-selling author of The Transparency Sale and President of Sales Melon, and Samantha McKenna, renowned sales expert and founder of #samsales, join Raj and Tyler for a special roundtable edition on how to build trust and transparency with prospects.Inside the episode:- How to prospect without looking like an a-hole- How to speak and talk to your buyer on a sales call- How to use transparency in messaging to manage your deal flow- How to win end of quarter deals without giving away discounts

Todd Caponi, best-selling author of The Transparency Sale and President of Sales Melon, and Samantha McKenna, renowned sales expert and founder of #samsales, join Raj and Tyler for a special roundtable edition on how to build trust and transparency with prospects.Inside the episode:- How to prospect without looking like an a-hole- How to speak and talk to your buyer on a sales call- How to use transparency in messaging to manage your deal flow- How to win end of quarter deals without giving away discounts

Sam McKenna is the founder of #samsales, a consulting business that helps with every level of the sales process — from sales development to executive leadership. In their conversation, Sam shares with Jeremey her approach to multi-threading and the importance of building a brand around your ideas and creating content. Visit Salesloft.com for show notes and insights from this episode.

My guest for this episode of the podcast is Sam McKenna, the CEO of SamSales Consulting. In this episode, we spotlight one sales leader's focus to empower organizations through effective selling skills. That amazing leader and women entrepreneur is Sam McKenna.

Ep. 119: Modern Sales w/ Sam McKenna and Russell Wurth Part of the TGIM (Thank God It's Monday) series hosted by Tom Alaimo.

Ep 73: Build a LinkedIn Brand w/Sam McKenna Part of the "Is this a Good Time?" series hosted by Brandon Barton.

Do you know what the easiest way to let your sales opportunities slip through the cracks is? Bad sales manners. In this episode of INSIDE Inside Sales, Darryl and Sam McKenna, Founder of #samsales Consulting and a dynamite expert on all things sales, talk about the importance of good manners in sales. You'll find out why it's a good idea to BCC yourself on email responses to your leads, what an appropriate email response time is, as well as how to master referral email etiquette. Subscribe now and learn how to achieve greater success through the "show me you know me" approach.

Olympic runner, actor and writer Alexi Pappas joins Gigi to talk about the difference between good and bad pain, what it's like growing up in a house of men, how the infamous Post-Olympic Depression affected her, and how she applies physical training ideas to build mental strength. Follow Alexi on Twitter and Instagram: @alexipappas Follow Gigi on Twitter and Instagram: @gilliansagansky A Type7 podcast https://type7.com/. Music by http://rhystivey.com. A RecTag production. Produced and edited by Michael Lane. Mixed and mastered by Sam McKenna.

Legendary supermodel, actress, television personality, and entrepreneur, Tyra Banks, joins Gigi to talk candidly about weight loss and weight gain, how to get through a breakup, why you should never compare yourself to anyone on Instagram, and the advice she wishes she'd taken when she was in her 20s! SMiZE Cream @smizecream Black Beauty Roster @blackbeautyroster Follow Tyra on Twitter and Instagram: @tyrabanks Follow Gigi on Twitter and Instagram: @gilliansagansky A Type7 podcast https://type7.com/. Music by http://rhystivey.com. A RecTag production. Produced and edited by Michael Lane. Mixed and mastered by Sam McKenna.

Bestselling author and Huffington Post founder Arianna Huffington joins Gigi for a conversation about how to deal with stress, silencing your inner critic, and why you should never beat yourself up for not sleeping properly! Visit thrivezp.com to get the Thrive ZP app and check out the Reset feature that Arianna mentions in our conversation. The app is free and it's full of tools and advice designed to help you transform your life, one small choice at a time. Follow Arianna on Twitter and Instagram: @ariannahuff Follow Gigi on Twitter and Instagram: @gilliansagansky A Type7 podcast https://type7.com/. Music by http://rhystivey.com. A RecTag production. Produced and edited by Michael Lane. Mixed and mastered by Sam McKenna.

Learn from a true Sales Leader with Sam from https://www.samsalesconsulting.com/ who built an all-female salesforce (not even by design) and a “BDR as a Service” offering + a helpdesk for clients' BDRs. 4 things to be learnt from her 1️⃣ LinkedIn is still people-rich, but content-poor. Personalisation when reaching out to people with an authentic desire to help still matters - a lot. And no “More sales, less time, mutual connections” is not working (anymore). (5') 2️⃣ Why a BDR hotline makes sense. “Delegating” daily Q&A of regular BDR (Business Development Representative) questions to a “helpdesk” in a subscription model can be highly useful for a busy CEOs / VP Sales. (10') 3️⃣Hourly Rates: It is truly a matter of demand and supply. Sam raised her hourly rate from $200ish / h to currently >$600 to make sure she spends time on high-leverage activities. 4️⃣Sam built an all-female salesforce (which at least I've never encountered before). Empowering and supporting more women to go into sales is a leadership responsibility.

Swedish singer-songwriter Lykke Li joins Gigi to discuss how she uses heartbreak as creative fuel, what it's like to be diagnosed with depression at age 6, and - among other things - why yoga is so goddamn infuriating. Follow Lykke on Instagram: @lykkeli Follow Gigi on Twitter and Instagram: @gilliansagansky Brought to you by Type7 https://type7.com/. Music by http://rhystivey.com. A RecTag production. Produced and edited by Michael Lane. Mixed and mastered by Sam McKenna.

Krissy Manzano speak with Sam McKenna, founder of #SamSales, about her journey into founding a business, touching on topics ranging from being a gracious loser and the often overlooked importance of time management skills to success in business.

Paul Greiner of Renoun Creative and Samantha McKenna of samsales consulting enjoy an Anchor Steam and a Vienna Lager by Devil's Backbone, respectively, and discuss the structure of a great cold email, the pros and cons of having your messaging match your values in a highly charged online environment, how NOT to do a cold approach (featuring COX Communications), and much more. If you like what you see/hear, please subscribe and share!

Read the complete transcript to Sam's podcast on the Sales Game Changers Podcast! Samantha McKenna is an award-winning leader who serves as a Regional Vice-President of Sales for ON24 and has worked within the SaaS sales and marketing space for ten years. She's a thought leader and speaks across the country on topics covering women and tech, sales and leadership, alongside topics of domain creation, sales and content marketing and how it all comes together to impact sales. Samantha served four years as a board member of the Legal Marketing Association Capitol Chapter, actively volunteers with financial literacy initiatives in Washington, D.C. and writes for publications such as Sales Hacker and Sales for Life. She holds a Business degree from Florida State University and lives in Reston, Virginia. She originally hails from Geneva, Switzerland, is an avid wanderluster and got her first taste of how to negotiate as she maneuvered her way through 37 speeding tickets. Find Sam on LinkedIN!