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Are you a seasoned marketing expert who's interested in becoming a fractional CMO? What does a fractional CMO even do? In this illuminating conversation, Duct Tape Marketing founder John Jantsch makes the concept of fractional CMO leadership approachable. Exploring the nuances of strategic marketing for small to mid-sized businesses, Jantsch reveals how fractional CMOs can provide high-impact leadership without a full-time commitment. He shares insights on developing systematic marketing approaches, managing client relationships, and navigating marketing challenges in an AI-driven world. John Jantsch is a fractional CMO, speaker, and Wall Street Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events. His recommended book is an oldie but goodie: The One Thing by Jay Papasan and Gary Keller (https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776). Near his house in Colorado are two great coffee shops: The General Store in Nederland, CO, and Coal Creek Coffee in Golden, CO (https://www.tripadvisor.com/Restaurant_Review-g33447-d4650917-Reviews-Coal_Creek_Coffee-Golden_Colorado.html). Connect with John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/
To learn more about Breakthrough Academy, click here: https://trybta.com/PCA181 To learn more about Duct Tape Marketing, click here: https://ducttapemarketing.com/ If you've ever cut your marketing budget when times were tough, this one's for you. When you find yourself in the middle of a downturn, leadflow turning to a trickle, customer decision-making slowing to a crawl…something's gotta give. And if your marketing budget is just an expense you pay because you think you should, it's a pretty easy decision. Cut the deadweight. But according to today's guest John Jantsch, that might be the wrong approach. John is the author of Duct Tape Marketing, The Ultimate Marketing Machine, The Self-Reliant Entrepreneur, and more. And today, we're talking about how to adapt your marketing strategy for economic headwinds. The market around you may be slowing down, but that doesn't mean your business—or your marketing—has to. Episode highlights: Hear Duct Tape Marketing author John Jantsch's thoughts on how to invest your marketing budget during an economic downturn. Learn the difference between leading with marketing strategy vs. leading with marketing tactics and why getting this wrong is a costly mistake. Get tips on finding and working with the right third party when it comes to outsourcing your marketing. 00:00 - Intro 01:14 - About Duct Tape Marketing 03:25 - Why strategy before tactics? 05:35 - John's approach to marketing strategy 11:08 - Marketing strategy for economic downturns 17:56 - Why are so many "jokers" in the marketing space? 20:14 - Adapting your marketing strategy for a downturn 31:52 - Adapting your advertising strategy for a downturn 34:31 - How to maintain customer loyalty in a downturn 39:15 - The marketer's mindset 46:28 - Advice for working with 3rd parties Subscribe to Breakthrough Academy to never miss a video!
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP181 To learn more about Duct Tape Marketing, click here: https://ducttapemarketing.com/ If you've ever cut your marketing budget when times were tough, this one's for you. When you find yourself in the middle of a downturn, leadflow turning to a trickle, customer decision-making slowing to a crawl…something's gotta give. And if your marketing budget is just an expense you pay because you think you should, it's a pretty easy decision. Cut the deadweight. But according to today's guest John Jantsch, that might be the wrong approach. John is the author of Duct Tape Marketing, The Ultimate Marketing Machine, The Self-Reliant Entrepreneur, and more. And today, we're talking about how to adapt your marketing strategy for economic headwinds. The market around you may be slowing down, but that doesn't mean your business—or your marketing—has to.See omnystudio.com/listener for privacy information.
Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP181 To learn more about Duct Tape Marketing, click here: https://ducttapemarketing.com/ If you've ever cut your marketing budget when times were tough, this one's for you. When you find yourself in the middle of a downturn, leadflow turning to a trickle, customer decision-making slowing to a crawl…something's gotta give. And if your marketing budget is just an expense you pay because you think you should, it's a pretty easy decision. Cut the deadweight. But according to today's guest John Jantsch, that might be the wrong approach. John is the author of Duct Tape Marketing, The Ultimate Marketing Machine, The Self-Reliant Entrepreneur, and more. And today, we're talking about how to adapt your marketing strategy for economic headwinds. The market around you may be slowing down, but that doesn't mean your business—or your marketing—has to.See omnystudio.com/listener for privacy information.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Top 3 Value Bombs 1. The hourglass metaphor focuses much of its attention on when somebody becomes a customer, then creating them into a referral machine. 2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners who will become referral machines. 3. The innovation is to teach other businesses to take the top 20 percent of clients and identify how to bring them to where they want to be - as opposed to just providing the service that has been agreed to. The Ultimate Marketing Engine - Pre-order the book and sign up for a FREE companion course worth $99! (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.) Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Top 3 Value Bombs 1. The hourglass metaphor focuses much of its attention on when somebody becomes a customer, then creating them into a referral machine. 2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners who will become referral machines. 3. The innovation is to teach other businesses to take the top 20 percent of clients and identify how to bring them to where they want to be - as opposed to just providing the service that has been agreed to. The Ultimate Marketing Engine - Pre-order the book and sign up for a FREE companion course worth $99! (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.) Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host
to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummaryBrett Ingram discusses the critical importance of having a mentor for entrepreneurs. He reflects on his own experiences and regrets of not seeking a mentor earlier in his career. Brett elaborates on ten specific benefits that mentors bring to the entrepreneurial journey, including guidance, experience, networking opportunities, accountability, skills development, emotional support, perspective, confidence building, strategic thinking, access to resources, and continuous learning. He emphasizes the profound impact a mentor can have in accelerating success and making the entrepreneurial journey more fulfilling and less stressful.Chapters00:00 Introduction: The Importance of Mentorship00:28 The Self-Reliant Entrepreneur's Dilemma01:00 The Biggest Mistake: Going It Alone04:39 10 Reasons Every Entrepreneur Needs a Mentor04:51 Guidance and Experience06:35 Networking Opportunities08:03 Accountability and Focus09:49 Skills Development11:28 Emotional Support13:29 Gaining Perspective15:15 Building Confidence17:02 Strategic Thinking18:34 Access to Resources19:19 Continuous Learning20:46 Conclusion: The High Leverage of Mentorship#mentor #mentorship #solopreneur #successmindset #successhabits #believeinyourself #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast
How pivotal is the role of a fractional CMO in today's marketing landscape? Today I'm joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition. John discusses how he wants to see more authentic brand experiences and anticipates a trend towards more personalized marketing strategies. We also share insights on psychological development for understanding client behavior. Tune in and hear how we outline the importance of trust and mutual respect in business relationships.Learn more about John Jantsch:John Jantsch is a fractional CMO, speaker, and Wall St Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events.John's Links:LinkedIn: https://www.linkedin.com/in/ducttapemarketing/Facebook: http://www.facebook.com/ducttapemarketingInstagram: https://www.instagram.com/ducttapemarketing/Twitter: https://twitter.com/ducttapeYouTube: https://www.youtube.com/user/ducttapemarketingConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. John talks about what it means to be fractional, the benefits of having a fractional CMO in your business, managing multiple clients, and much more!
Welcome to The Own IT Show, hosted by Justin Roethlingshoefer, features everyday people who have taken ownership of their lives and achieved success. In this episode we are excited to be speaking with John Jantsch, a marketing expert who has helped numerous businesses grow and succeed. The discussion revolves around the importance of self-reliance, understanding one's current position in life, and mapping out a plan to achieve one's goals. In this episode John shares his background in advertising and how he stumbled upon his mission to help businesses grow through innovative marketing strategies. Enjoy the episode!Listeners can learn more about John Jantsch by visiting his LinkedIn page: https://www.linkedin.com/in/ducttapemarketing/.Additional resources mentioned in the episode: “The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business”:https://www.amazon.com/Self-Reliant-Entrepreneur-Daily-Meditations-Business/dp/1119579775 "Buy Back Your Time" by Dan Martell: https://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJself-reliance, ownership, everyday people, freedom, vision, mission, marketing, business, podcastLet's connect:Justin: Instagram Hyperlink https://www.instagram.com/justinroeth/ LinkedIn Hyperlink https://www.linkedin.com/in/justin-roethlingshoefer-ms-7252a766/ Alyse: Instagram Hyperlink https://www.instagram.com/alysegaulin LinkedIn Hyperlink https://www.linkedin.com/in/alyse-gaulin-cpc-eli-mp-a7128211/ Own It Success is different so own your different!
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. Top 3 Value Bombs: 1. Believe that your life is a work in progress. 2. Live and learn and then re-calibrate. 3. Put in the reps so you can remain strong. Check out John's website and learn more! - What it Means to be a Self-Reliant Entrepreneur Sponsor: HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. Top 3 Value Bombs: 1. Believe that your life is a work in progress. 2. Live and learn and then re-calibrate. 3. Put in the reps so you can remain strong. Check out John's website and learn more! - What it Means to be a Self-Reliant Entrepreneur Sponsor: HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
Meet John Jantsch John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. Virginia and John Talk About: How John got his start The importance of marketing STRATEGY for small business How to AMPLIFY your referrability Powerful ways to multiply your referrals Takeaways: Strategy BEFORE tactics Strategy is how you get to charge a premium for what you do STOP begging for business You need more than one way to get a referral Add VALUE. Educate. Teach. Want referrals? Make it easy! Connect with John on LinkedIn: http://www.linkedin.com/in/ducttapemarketing Take John's marketing strategy assessment! https://www.marketingassessment.co/ John would like to meet: Matthew McConaughey
https://www.amazon.com/John-Jantsch/e/B001IGSSW2/ref=dp_byline_cont_pop_book_1 John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. John Jantsch is a marketing consultant, speaker, and Wall St. Journal best-selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, SEO for Growth, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. Websites and Handles:https://theultimatemarketingengine.com/media-kit/The Book: https://theultimatemarketingengine.com/
What does it mean to our customers to be successful and how do we set them up for that success? Furthermore, how do we grow with our customers? Today's conversation with John Jantsch will help to answer these questions! His latest book, The Ultimate Marketing Engine, maps right onto how you Pumpkin Plan your business in terms of getting to know your ideal customers and how you can attract more of them. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and his latest book, The Ultimate Marketing Engine. John is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. In 2020, John attended Tap the Potential's Breakthroughs Retreat and shared excerpts and thoughts from The Self-Reliant Entrepreneur (everyone at the retreat received this book as a gift!). This book made such an impact that Dr. Sabrina still hears retreat attendees quoting from it! We hope you enjoy this insightful conversation! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: John addresses creating “members” versus “customers”, and making the decisions that deliver value to them. John reveals where the idea came from for writing his latest book. Everyone talks about being customer-centric, but not many follow through. How personal connection is missing from typical marketing. Intangible value comes from getting to know your top customers and clients and what they most want. John shares some questions that we need to be asking our top clients. Do you Pumpkin Plan your business? John's newest book is a great followup! Connect with John! On his Website Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community
Why you've got to check out today's episode: There are so many ways you can market your business that sometimes it can feel overwhelming and if you try to do it all, you can run out of steam. Resources/Links: Watch video of episode: https://bit.ly/extrapod Go to www.theultimatemarketingengine.com to get 2 free book chapters Summary If you're a business owner with a scattered approach to marketing, you need to rethink how you approach your customer base. Hear it directly from John Jantsch, one of the top thought leaders in the field. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.
What would it be like if you became the only business that mattered to your customers? How can you get 100 percent of the people who eventually buy your products or services to tell their friends? These are some of the powerful questions John Jantsch poses in his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He walks us through how to scale by ensuring transformation for your customers and clients. You grow as they grow. What is the Ultimate Marketing Engine? As John says, "A successful customer." More About John: John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. ❤️ Enjoying the show? The best way to thank us is by leaving a rating or review. Free Time is listener supported—consider donating to become a podcast BFF Insider and you'll get access to a monthly Q&A call with Jenny and private feed.
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch About the Book: It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. Introducing the Customer Success Track The Ultimate Marketing Engine introduces an innovative new approach to a marketing strategy that will transform how readers view their business, their marketing, and perhaps, even how they view every customer. Readers will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This book will help readers take control of their marketing while creating ridiculously consistent business growth. About the Author: John Jantsch is a marketing consultant, speaker, podcaster, and author. His other books include Duct Tape Marketing, The Referral Engine, The Commitment Engine, Duct Tape Selling, SEO for Growth, and The Self-Reliant Entrepreneur. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. John's small business advice has been featured in The New York Times, The Wall St. Journal, Forbes, Fast Company, Entrepreneur, CNBC, and CNNMoney among others. Seth Godin called John Jantsch the "Peter Drucker of small business tactics." And, interesting fact - he is now a member of a very exclusive club, The Marketing Book Podcast 5-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ultimate-marketing-engine-john-jantsch
Creating relationships is more challenging than ever for business and marketing professionals. But it doesn't have to be.If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation.John Jantsch has the strategies you need to create customers and clients for life.John is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.In this episode, John details the marketing concepts in his new book that transform how readers view their business, marketing, and customers.Listen to this episode and learn about:John giving gratitude to Peter Drucker (3:33)Why John wrote The Ultimate Marketing Engine now (8:37)What people are craving a transformation away from (12:22)Membership over customership (14:08)The meet me at the club concept (17:29)The power of referrals (21:11)Empathy as a marketing tool (23:56)Solving the problem of control (27:50)How to work with John (31:01)LinksConnect with John on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/Pre-order The Ultimate Marketing Engine - https://www.amazon.com/Ultimate-Marketing-Engine-Ridiculously-Consistent/dp/1400224772/ref=as_li_ss_tl?_encoding=UTF8&qid=1608570384&sr=1-4&linkCode=sl1&tag=ducttape0a-20&linkId=cf8c5e2a5b68fe1933a34e54778e05e1&language=en_USInformation on The Ultimate Marketing Engine - https://theultimatemarketingengine.comDuct Tape Marketing - https://ducttapemarketing.com
John Jantsch is the founder of Duct Tape Marketing and best selling author of Self Reliant Entrepreneur and his latest book Ultimate Marketing Engine, due out on Sept 21st. In this interview you'll learn about creating a business you love, how to grow that business through deepening your understanding of your customer and growing your referral network. It's a fun interview with a lot of ear nuggets. Highlights from the interview: How John has been in business for 30 years.What guides him as an entrepreneur and as a person.The struggle of saying no.Allowing people to use their strengths in your company.Finding ways to start having people support you in your life and business.How he found his niche in his industry.Developing consistency to reach his goals.What drives John to keep creating and growing his business.The power of tapping into your passions to help you reach your goals.How often do you ask yourself, “Am I enjoying this?”How to stop comparing ourselves against more successful people.Understanding that external recognition doesn't make us happy.Why doing deep work to understand ourselves better is an important part of success.Understanding your customers at a deep level so you can grow your business.Realizing after three years that you do work that you hate because you thought it was the best way to build a business.Find where you enjoy working and deliver the most value.Focusing on your objectives and not worrying about what other people are doing.Giving yourself more time back to focus on the important things in your life.Book - Make Time - How to Focus on What Matters Every DayBook - Practice of Management.John's book - Ultimate Marketing Engine.Podcast - Akimbo from Seth Godin.The importance of talking with your customers to get a better understanding of what makes them tick. You can learn more about John Jantsch at Duct Tape Marketing. You can check out his new book, Ultimate Marketing Engine. If you pre-order his book you get a companion course with it. And as always if you have any questions or want to submit a guest for the podcast that you think would be amazing just reach out on Dig to Fly and I'll do my best to get them on. If you love the interview please take 30 seconds to rate the Dig to Fly podcast on your favorite platform. Thanks!
Today's guest is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. He is one of 10 children with 7 brothers and 2 sisters. Mike Michalowicz said his book is the recipe for growing your business . . . Ryan Deiss, founder of Digital Marketer said he unlocks the secret to rapid business growth. He's been the host of the duct tape marketing podcast since 2005 and has written over 4700 blogs. Please give a very warm welcome to the show John Jantsch! Top 3 Amplifiers: 1. The benefit of treating customers like members 2. Why a business shouldn't test the “idea of the day” 3. Why you should be focusing on the top 25% of your customers To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com. Enter the giveaway here: https://amplifyto7figures.com/giveaway Connect with today's guest: Website: https://ducttapemarketing.com/ Website: https://theultimatemarketingengine.com/ Course: https://theultimatemarketingengine.com/course Linked In: https://www.linkedin.com/in/ducttapemarketing Facebook: https://facebook.com/ducttapemarketing Twitter: https://twitter.com/ducttape Youtube: https://www.youtube.com/c/ducttapemarketingvideo
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Top 3 Value Bombs: 1. The hourglass metaphor focuses much an attention when somebody becomes a customer, then creating them to a referrer machine. 2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners that will become referral machines. 3. The innovation is to teach other businesses to take the top 20% of clients and identify how to bring them to where they want to be as opposed to just providing service that has been agreed to. Pre-order the book and sign up for FREE companion course of $99 value - Duct Tape Marketing Book Sponsors: Wordtune: Get help writing your emails, reports, presentations, resumes, blogs, and more today at WordTune.com/fire! Trainual: Pre-order a free copy of The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You at Trainual.com/eofire!
Thanks for listening! In this episode, Gordon discusses the overused term "self-care". Framing the conversation is a reading from the book "The Self-Reliant Entrepreneur" by John Jantsch (link below). The episode discusses: How entrepreneurs beat themselves Tips for mind, body, and spirit Gordon shares his routines Thanks for listening! Amazon.com: The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business (Audible Audio Edition): John Jantsch, John Jantsch, Gildan Media: Books --- Support this podcast: https://anchor.fm/thisisgonnahurt/support
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.Connect with Johnhttps://theultimatemarketingengine.com/https://ducttapemarketing.com/https://www.linkedin.com/in/ducttapemarketing/Connect with Russhttps://russjohns.com/https://thepiratesyndicate.com/https://nextstepnext.com/https://www.linkedin.com/in/nextstepnext/Live Stream Link - https://www.youtube.com/watch?v=lmk8noGicmMPlease don't forget to subscribe to our YouTube Channel - https://www.youtube.com/channel/UCTz6TElo52gMGBrikwfj07A
Episode Highlights: Why you should read the book, The Self-Reliant Entrepreneur, Tips in building strategic partnerships for your business, Tips to get your Zoom conversations better, How to setup a virtual event that will be interesting to your audience, Marketing tips to get new clients during the pandemic, How to setup client evaluation (And how to get potential clients in a call)... The post The power of strategic partnerships during the pandemic with John Jantsch appeared first on Eventual Millionaire.
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, is a daily reminder to entrepreneurs that a better you makes a better business. He was interviewed by Phil about his book and his key ideas for how Inner Circle members can apply his simple daily practices for thinking and performing at a higher level. Highlights: “I think entrepreneurship is the greatest self-development program ever created, if you allow it to be.” “Increasingly, if we don't think of ourselves as entrepreneurs, we will be consumed in the work.” “If we continue this journey of growing, we will be a different person. We have no choice.” “All that is glorious springs from some form of madness. Today be crazy for yourself and no-one else.” “Stop moving and start witnessing.” Find out more about John here: https://ducttapemarketing.com Buy “The Self-Reliant Entrepreneur” here: https://www.amazon.com/Self-Reliant-Entrepreneur-Daily-Meditations-Business/dp/1119579775/ If you'd like to read the full highlights, check out this article on the Orange & Gray website: https://orange-gray.com/john-jantschs-advice-on-becoming-self-reliant-entrepreneur/ Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team: https://orange-gray.com/inner-circle/
If there was one word that I would use to describe those who succeed in the face of adversity, it would be resilience. Some professionals are able to withstand changing times, shifting expectations, and limited resources in a way that others aren't. And, if there was one quality that is most needed right now, it certaintly is resilience. On this episode, we feature an interview with John Jantsch, author of The Self-Reliant Entrepreneur. John discusses key principles for growing self-reliance in the midst of disconnected times, and how small business owners can continue to succeed even as the ground is constantly shifting beneath their feet. In part two of this episode, I share three key principles for developing creative resilience during these uncertain times: Train yourself to take risks in low-risk environments. Always be learning a new skill, to create layers of redundancy and a mindset of perseverance. Take time to synthesize and to think systemically and in layers, so that you can parse the noise and uncertainty. This episode is sponsored by Indeed. Try Indeed out with a free seventy-five dollar credit to boost your job post at Indeed.com/creative. This episode is also sponsored by Hover. Hover knows you will do something that will make a difference. Grab your domain name and many more at hover.com/accidentalcreative for a 10% discount on all new purchases. Make a name for yourself with Hover.
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterFacebookLinkedInducttapemarketing.com/blog/About John...John Jantsch is a marketing consultant, speaker, and author of several books, including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; SEO for Growth; and The Referral Engine.His latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, is a daily reminder to entrepreneurs that a better you makes a better business!He doesn't spend all his time speaking and writing books; he's also the founder of the Duct Tape Marketing Consultant Network and has had the honor of being featured in a TEDx Talk.In his spare time, John can mostly be found outdoors enjoying nature, woodworking, and strumming his guitar.
The Self-Reliant Entrepreneur is a guide for creating a deeper relationship with the entrepreneurial journey.
John Jantsch, author of best-seller Duct Tape Marketing and the new The Self-Reliant Entrepreneur, is passionate about helping small businesses market smarter and more effectively through a proven system based on strategies that get more leads and customers. But in many ways, he starts with the basics. First, creating a solid foundation for success by adopting a mindset of curiosity, resilience, gratitude, and desire to give value. One of the most important elements, says John, is being able to trust yourself. Without that, you'll never be able to achieve the success you're capable of… and deserve. We go into depth on that, as well as… Why being self-reliant doesn't mean being on your own A quiet morning ritual you should start tomorrow What you can learn – and apply today – from 19th-century authors How – and why – to learn to trust yourself And more
Hello Everyone, Today, we are going to discuss "Why don't we want to be self-reliant / Entrepreneur?" It is a series of the "Random Nepali Podcast". We try to find out some of the reasons behind it with the help of our Brother's story. let's start Our video Podcast. Fortunately, not a lot of people want or like the entrepreneurial lifestyle. Taking risks and accepting the responsibilities of being a business owner can be nerve-wracking. The constant knowledge that if you don't take care of things no one else will be exhausting especially during the startup period. Feedback is appreciated. Sponsor by: http://www.kalamsansar.com Host: Suman Pandit (Kul Prasad) https://kulprasadpandit.com.np https://www.facebook.com/dev.sumanpandit https://www.linkedin.com/in/kul-prasa... https://www.instagram.com/suman_dev_kul/ Guest: Sandesh Adhikari https://www.facebook.com/profile.php?...
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, is a daily reminder to entrepreneurs that a better you makes a better business.
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, is a daily reminder to entrepreneurs that a better you makes a better business. SHOW DETAILS Running time: 01:13:31 Subscribe on iTunes and leave us a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher CONNECT WITH JOHN John’s Website John on Linkedin John on Twitter John on Instagram John on Facebook CONNECT WITH JEFF @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website Email to hire Jeff as a speaker, trainer, or consultant
In this episode we get to hang out with the Chief of the Customer Referral Cycle - John Jantsch. The author of Duct Tape Marketing and he Referral Engine. These 2 books have changed my own business from day 1. In this episode you are going to grab some golden nuggets that you can apply today. Grab a pen and paper . Make sure to check out his latest book the Self Reliant Entrepreneur. --- Send in a voice message: https://anchor.fm/drjoesimon/message
John Jantsch talks about his new book “The Self-Reliant Entrepreneur” and shares some of and David's favorite excerpts from the book! John also talks about the evolution of his business, asking for help, and his process of writing the book!
I enjoyed chatting with marketing professional John Jantsch about The Self-Reliant Entrepreneur, a book written for entrepreneurs, as well as anyone else seeking to find a deeper meaning in their work and life. Connect with John Jantsch at DuctTapeMarketing.com. For additional show notes, visit ShaunTabatt.com/313. The Shaun Tabatt Show is part of the Destiny Image Podcast Network.
John Jantsch is best known for his book "Duct Tape Marketing" and "The Referral Engine" but his new book "The Self Reliant Entrepreneur" goes into detail about the toll entrepreneurialism takes on individuals, how to combat it, and how to not do too much emotional damage to yourself and your relationships.
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike and Carrie with Local University chat with John Jantsch, author and founder of Duct Tape Marketing about the necessity of strategy informing tactics in an agency setting, and in business & life as a whole. We also discuss his books and in particular his newest, "The Self-Reliant Entrepreneur."In his newest book, Jantsch departs from his wildly-popular marketing strategy tomes to create a 366-day "...devotional guide for overworked and harried entrepreneurs, and anyone who thinks like one."We also talk about reviews (of course - Mike's on the line!) and the customer journey. Tune in and share your thoughts and feedback!
In the first half hour Patricia interviews Dr. Kelli Harding, a Columbia University doctor, author, and a pioneer in the science of compassion. She will discuss her book, The Rabbit Effect: Live Longer, Happier, and Healthier with the Groundbreaking Science of Kindness and how to take charge of your health and happiness. In the second half hour Patricia interviews John Jantsch, a marketing consultant and best-selling author. They will discuss his book, The Self-Reliant Entrepreneur and provides a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life
In the first half hour Patricia interviews Dr. Kelli Harding, a Columbia University doctor, author, and a pioneer in the science of compassion. She will discuss her book, The Rabbit Effect: Live Longer, Happier, and Healthier with the Groundbreaking Science of Kindness and how to take charge of your health and happiness. In the second half hour Patricia interviews John Jantsch, a marketing consultant and best-selling author. They will discuss his book, The Self-Reliant Entrepreneur and provides a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life
In the first half hour Patricia interviews Dr. Kelli Harding, a Columbia University doctor, author, and a pioneer in the science of compassion. She will discuss her book, The Rabbit Effect: Live Longer, Happier, and Healthier with the Groundbreaking Science of Kindness and how to take charge of your health and happiness. In the second half hour Patricia interviews John Jantsch, a marketing consultant and best-selling author. They will discuss his book, The Self-Reliant Entrepreneur and provides a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life
In the first half hour Patricia interviews Dr. Kelli Harding, a Columbia University doctor, author, and a pioneer in the science of compassion. She will discuss her book, The Rabbit Effect: Live Longer, Happier, and Healthier with the Groundbreaking Science of Kindness and how to take charge of your health and happiness. In the second half hour Patricia interviews John Jantsch, a marketing consultant and best-selling author. They will discuss his book, The Self-Reliant Entrepreneur and provides a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
In this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how writers like Emerson and Thoreau give lessons to modern-day entrepreneurs. In this episode, Darrell and John talked about: Where John... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
John Jantsch joined me on the podcast to discuss his new book, The Self-Reliant Entrepreneur. This book is a bit of a detour from his previous books (all based on marketing). One in which he says has been a 20 year journey with the work he's done. His personal lessons and things he learned about himself during the process were invaluable.
How well do you trust yourself as a self-reliant entrepreneur? Author and Duct Tape Marketing podcast host John Jantsch combines 30+ years of learned wisdom with powerful insights of American literature to create a daily meditation for entrepreneurs, in his latest book, The Self-Reliant Entrepreneur. Resources Mentioned The Self Reliant Entrepreneur Book [Amazon] Podcast The Daily Stoic Bhagavad Gita The Daily Drucker 3 Lessons We Learned From This Episode [7:47] What it actually looks like to be self-reliant as an entrepreneur [16:05] Why American literature written in the 1850's is culturally relevant to your business today [25:42] The curious thing that starts to happen once you let go of your plans Connect with Jason Jantsch Website LinkedIN Facebook Youtube Twitter Selfreliantentrepreneur.com The Self-Reliant Entrepreneur Connect with Kyle + The Story Engine Buy Kyle's Book - Selling with Story Invite Kyle to speak (events or podcast) Apply to work with us Twitter Instagram LinkedIN
Being an entrepreneur requires not only technical sense and business savvy, but also the right mindset. On this episode, John Jantsch shares mindset principles for entrepreneurs from his book The Self-Reliant Entrepreneur. Today's episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidentaland enter Accidental Creative in the how did you hear about us section. The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.
Learn about John Jantsch's book: The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business Learn how to identify your ideal client and then articulate your core marketing messages and strategy Know how to design the best path to profit for your business Resources/Links: The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business:Pre-order your COPY here:https://ducttapemarketing.com/the-self-reliant-entrepreneur Summary John Jantsch is a small business marketing speaker, consultant, and bestselling author of Duct Tape Marketing, Duct Tape Selling and The Referral Engine. He is known as the world's most practical small business marketing speaker and expert. John Jantsch is a veteran marketing speaker and workshop leader with over 200 successful events under his belt. Event organizers and attendees frequently comment on the nature of the practical, actionable “takeaway” value of his presentations. In this episode, John shares how he helps small business owners design the best path to profit through understanding the most important element in marketing. John also shares his latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business that taps into the wisdom of 19th-century transcendentalist literature and the author's own 30-year entrepreneurial journey to challenge today's entrepreneur to remain fiercely self-reliant while chasing their own version of success. Check out these episode highlights: 01:17 – John's ideal client: It's really the small business owner with local businesses 02:34 – Problem he helps solve: The biggest one is that they buy everything ala carte. They buy social media from somebody's nephews of brother, and they buy SEO, they buy a pay per click, and what happens is, or worse, so they start with a web designer, to get their website done. And what happens is none of those people, none of those things are talking to each other, none of them have a cohesive strategy, that they're trying to accomplish. 03:11 – Typical symptoms people experience with that problem? SOne of my favorites is that when they come to me and say we're just in a commodity business, and all people care about is price. 04:14 – Common mistakes they're going to make? The biggest one is that they buy everything ala carte. 05:19 – John's Valuable Free Action(VFA): Interview half a dozen of your happy clients. Get them on the phone, ask them, why did you pick us in the first place? What do we do that other people don't do? If you were going to refer us to your friends, what would you say? And what you're looking for there really are the themes. See, what people don't understand is they don't, our customers are happy customers don't buy what we sell. They buy what they get, they buy the problem that we solve. 06:33 – John's Valuable Free Resource(VFR):ducttapemarketing.com 07:37 – Q:'John, do you have a new book coming out?' A: I'm releasing a book called "The Self-Reliant Entrepreneur" and it's a daily 366 lessons of hopefully the wisdom and some of the things that I've gained to give you some inspiration and give you a hard question to answer every single day. So, you can just read for 30 seconds and you're done. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone,
Bestselling author and entrepreneur, John Jantsch, examines the transcendentalist idea of self-reliance and its impact on entrepreneurial success. Get more of the podcast: https://ryanhanley.com/Learn more about your ad choices. Visit megaphone.fm/adchoices
Bestselling author and entrepreneur, John Jantsch, examines the transcendentalist idea of self-reliance and its impact on entrepreneurial success. Get more of the podcast: https://ryanhanley.com/
John introduces his upcoming book, The Self-Reliant Entrepreneur, and shares a reading from the project.
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Work on yourself * Daily devotional * Challenge question * Not a "how-to" * It's more of a "why-to" * What's in your head? What's your mindset? * Calendars and "seasons" in the book * Trust yourself and your judgment * Get out of the imposter syndrome * Learn from his 30 years in business * Learn how to handle lost deals * Appreciate the doors that open when one is closed * Why you need to detach * Napoleon, Patton, Mike Tyson * Does manifesting work? * How to make your own good luck * How to launch a successful course and learn from failed launches * Create with your prospects and customers * Ralph Waldo Emerson ( https://amzn.to/2shQPmA ) , cusp of the Civil War, reformation pushes * Think for yourself * How to find yourself * " Moby Dick ( https://amzn.to/2qJQZ5K ) ," " The Scarlett Letter ( https://amzn.to/2RHJ9V9 ) " * An army of self-reliant entrepreneurs can help the world * How to know when it's time to add another iron in the fire * How to handle boredom * How to push yourself * Start the day you get the book and write in it * Commit to 30 days * Put it in your way so you stumble across it Get all of the show notes for every episode of The Sales Podcast ( https://www.thesaleswhisperer.com/podcasts/ ) with Wes Schaeffer, The Sales Whisperer® ( https://www.thesaleswhisperer.com/ ). Use these resources to grow your sales: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out early episodes of The Sales Podcast: * Episodes 1 to 10 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten ). * Episodes 11 to 20 ( https://www.thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20 ). * Episodes 21 to 30 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-21-30 ). * Episodes 31 to 40 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). * Episodes 41 to 50 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-41-50 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy