Podcasts about Jantsch

Are you a seasoned marketing expert who's interested in becoming a fractional CMO? What does a fractional CMO even do? In this illuminating conversation, Duct Tape Marketing founder John Jantsch makes the concept of fractional CMO leadership approachable. Exploring the nuances of strategic marketing for small to mid-sized businesses, Jantsch reveals how fractional CMOs can provide high-impact leadership without a full-time commitment. He shares insights on developing systematic marketing approaches, managing client relationships, and navigating marketing challenges in an AI-driven world. John Jantsch is a fractional CMO, speaker, and Wall Street Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events. His recommended book is an oldie but goodie: The One Thing by Jay Papasan and Gary Keller (https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776). Near his house in Colorado are two great coffee shops: The General Store in Nederland, CO, and Coal Creek Coffee in Golden, CO (https://www.tripadvisor.com/Restaurant_Review-g33447-d4650917-Reviews-Coal_Creek_Coffee-Golden_Colorado.html). Connect with John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

O Instituto Federal Sul-rio-grandense (IFSul) campus Venâncio Aires está realizando obras para melhorar sua infraestrutura. O orçamento de R$ 1.015.129,45 é oriundo de recurso extraordinário encaminhado através das demandas do período de calamidade pública.

O Instituto Federal Sul-rio-grandense (IFSul) campus Venâncio Aires está realizando obras para melhorar sua infraestrutura. O orçamento de R$ 1.015.129,45 é oriundo de recurso extraordinário encaminhado através das demandas do período de calamidade pública.

The need to move SMBs from Tactics to Strategy & how fractional CMO's can do that:  John Jantsch is a seasoned consultant, speaker, and bestselling author, notably recognized for his Duct Tape Marketing brand. He shares his journey of owning an agency for 30 years, highlighting his affinity for small to midsize businesses and the challenges they face, especially regarding budget and focus. Jantsch's Duct Tape Marketing was his solution to the market's need for effective and straightforward marketing services. Over time, his approach evolved into licensing his methodology to other agencies and consultants.In the last five years, Jantsch has pivoted towards offering fractional Chief Marketing Officer (CMO) services, capitalizing on the growing acceptance and need for part-time executive roles. He explains that the fractional CMO concept is cost-effective, providing senior marketing leadership at a fraction of the cost of a full-time CMO, particularly beneficial for companies with revenues under $30 million.Jantsch observes an increasing demand for strategic marketing services, partly due to the market's rapid changes and the desire for differentiation among agencies. He notes that while there is a prevalent focus on lead generation and short-term goals in the industry, there's a growing recognition of the value of strategic planning, especially for businesses crossing the million-dollar revenue threshold.Helping agencies to increase profits by developing their own fractional CMO capacity:  In the second part of the interview, John Jantsch delves into the challenges and nuances of adopting a fractional Chief Marketing Officer (CMO) role within agencies. He acknowledges the difficulty agencies face when shifting from execution-focused services to strategic consulting, especially with existing clients who may not perceive them in this new light. Jantsch suggests that offering strategic services as an add-on and targeting a more ideal client base can facilitate this transition.He critiques the common misunderstanding of having a marketing "plan" when businesses merely execute isolated tactics without a cohesive strategy. Jantsch emphasizes the importance of a targeted approach, focusing on the top 20% of customers and aligning marketing efforts with the entire customer journey, which he represents through the "marketing hourglass" concept. This approach entails understanding the customer's needs, refining messaging, and integrating strategic content creation.Jantsch also discusses the foundational phase of client engagement, where he insists on starting with a strategy phase, lasting about 45 days, to build trust and set the groundwork for further marketing efforts. This phase allows for the identification of a client's true challenges and needs, fostering a relationship where the agency transitions from a vendor to a trusted advisor.He highlights the importance of the CMO as the advocate for the customer within the company, ensuring that the entire customer experience, from initial contact through sales and service, aligns with the strategic marketing plan. Jantsch's approach underscores the need for a comprehensive understanding of the client's business processes, which is crucial for delivering effective marketing solutions and establishing a long-term partnership.How to begin implementing a fractional CMO relationship with your client:  In the final part of the interview, John Jantsch discusses building trust and managing dynamics within client organizations as a fractional CMO. He notes the common presence of internal politics and resistance, but emphasizes that many organizations lack strategic direction, making them receptive to outside expertise. Jantsch highlights theSubscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

21.06.2023 Psalm 56 gelesen von Manuela Jantsch, Großschönau by Gemeinschaftsverband Sachsen-Anhalt

In the second part of our conversation, I ask Carol about the role of the tuba in the brass section and also the orchestra, and how her interpretation changes when playing with the different brass instruments, and how she adapts for different styles.  Carol has premiered solo works by Michael Daugherty and Wynton Marsalis, both written for her,  so I ask her to take us through the process of working with two different composers and the give-and-take process of bringing a new work to life.

In addition to being an orchestral musician and soloist, Carol also teaches at Yale University, so I ask about her thoughts on teaching and practicing. In addition to everything else, she is an entrepreneur, having founded an organization called Tubas for Good, which supplies tubas and euphoniums to underfunded school arts programs.

Carol Jantsch made history in 2006 when she won the position of principal tuba with the Philadelphia Orchestra, becoming the first woman to win such a position in a major American orchestra. But even more impressive is that she won the chair while she was still in her senior year at the University of Michigan. Noted not only for her orchestral playing, she is a brilliant soloist, and in addition to her solo recitals has appeared with numerous orchestras, including the Philadelphia Orchestra. Her career serves as an inspiration to young women throughout the world.When she was 14 years old, Carol was third tuba in the band at the Interlocken Arts Academy, but by the age of 18 was in the semi-finals for the principal tuba position of the New York Philharmonic and two years later won the principal position with the Philadelphia Orchestra, a position she still holds. So in Part 1, we discuss in depth her transition from being a student to becoming a professional.

Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" and "The Ultimate Referral Engine" before, and true to form, Jantsch includes a LOT of great worksheets, calculators and other reference materials that make life easier for marketing nerds! From Amazon -   A STEP-BY-STEP [...]

Nachrichten, Tagesthema, Magazin - Radikale Trickfilm-Welten in Žilina: Bericht vom 15. Fest Anča. Gespräche mit den Filmemachern Raman Djafari und Nikolaus Jantsch.

21.06.2022 Psalm 56 gelesen von Manuela Jantsch, Großschönau by 1189 Stimmen für 365 Tage

Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jantsch. Notes & Resources: https://www.rogerdooley.com/john-jantsch-engine/ John advocates customer-centric marketing and brings us lessons from his most recent book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He talks about the importance of focusing less on generating “more” leads. Rather, you should enhance the buying experience of your existing customers to generate organic referrals and leads. He explains how strategically (and authentically) partnering with your top 20% customers does your business more good than investing in lead generation. John also reveals his 5-step marketing process that helps discover and map businesses to their ideal customers. Consistent business growth in today's times depends almost entirely on the quality of customer experience offered. Improve it and your customers will take your business to the next level before you  know it. Tune in to the conversation to learn more!

Clients of growth marketing agency Tuff saw “painful” results on Facebook as a result of signal loss, but it's been able to roll with the changes, according to CEO Ellen Jantsch. There was even a silver lining. Apple's ATT accelerated the indie agency's move away from last-click attribution. Plus: navigating an acquisition while pregnant.

OUÇA: Marina Jantsch e Thalia Schulz relatam por que merecem ser soberanas da Fenachim

OUÇA: Marina Jantsch e Thalia Schulz relatam por que merecem ser soberanas da Fenachim

Carol Jantsch, Principal Tuba of the Philadelphia Orchestra joins us on Behind the Screen to talk about her experience with taking, and winning, her audition with the Philadelphia Orchestra – while she was still in college!! As we've heard before from other guests, she wasn't invited the first time. How did she win? Carol lets us in on what she works on with her students who are preparing for auditions, and their routines. We talk about being on the other side of the screen, what it is she's listening for when someone is playing, how playing is a physical activity, and how to take care of your body. Oh yeah, winds and brass players, get molds of your teeth. Tune in to find out why.Check out Carol's website at caroljantsch.com and her podcast "Rising Stars", now in its second season!Thank you for subscribing and let us know your thoughts or who'd you like to hear on Behind the Screen at screenisup@gmail.com 

In this episode, Melinda Emerson is joined by marketing expert John Jantsch. They delve into the fundamentals of marketing and client attraction, problem-solving via products or services, and the impact of social media. They also discuss good website traits, SEO basics, and the role of blog posts and keywords in SEO. Lastly, they touch on budgeting for SEO and promote Jantsch's book "SEO for Grosso".

A nosy trombonist (Melissa Brown) chats to other brass professionals about their careers, how they got there and what music they'd happily put in the bin. In this episode Carol Jantsch (principal tuba, Philadelphia Orchestra) tells us about her formative experiences at Interlochen arts camp, about her closet of costumes, and about her non-profit Tubas for Good. All episodes recorded during COVID-19 lockdown via video call programmes. There are occasional technical glitches - please bear with us! Facebook: Bold as Brass Podcast Instagram: @boldasbrasspodcast Show artwork: Stuart Crane Music credit: Upbeat Forever by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/5011-upbeat-forever License: http://creativecommons.org/licenses/by/4.0/

Laura Okmin is a special kind of magician. Not the kind that we’re used to hearing-card and coin tricks and such. Laura, instead, is the third longest tenured sideline reporter in NFL history. And even though she often heard that her career will go downhill after turning 40, Laura loves to say (or shout!) that… Continue reading 070-NFL Reporter Laura Okmin

Today we are talking all about playing small. Now, this is something a lot of us do early on in our business but sometimes it carries well into our business journey, or it can even cut short our journey that we are trying to find our way on.  The reason for this is that when we play small, we sabotage ourselves. Not intentionally of course, but we do get into a mindset of minimalism and even defeat. We keep looking for evidence of why we shouldn’t go bigger and find it because, well, that’s what we’re looking for.  Whereas, if we were looking for reasons to go bigger and celebrating our successes, we could find that too. So what I’m saying, is that if we go all in, we have a better chance for success than if we play small. Of course, going big can be scary and require you to put yourself out there in a way you aren’t used to. “Small is easy, small doesn’t attract attention, small is comfortable, small doesn’t offend, small doesn’t raise eyebrows, small keeps that little voice in your head quiet, small doesn’t hurt as much when you fall – and small keeps you right where you are.” - John Jantsch, Duct Tape Marketing Now, I know a lot of you come to Side Hustle Teachers because you aren’t happy right where you are, but if you keep playing small, that’s where you’re going to stay.  I want to emphasize that by going all in I DON’T mean to quit your job, sell your house, live off ramen noodles, and basically be a bag lady. Going all in means that you are standing up and proudly identifying yourself as a business owner. It means you tell people you know that you have a business, you celebrate your successes, and it means when people ask you what you do you say, “I’m a teacher AND I’m a business owner.” Now this can be a big shift but it is possible and it is so worth it.  Here are some ways that entrepreneurs could be playing small. Number 1: You use minimizing language.  One of the ways to look at this is called “upspeak,” and it’s when you turn every sentence into a question. It could be as simple as adding, “right?” to the end of a statement. Or it could be using filler words. But the worst culprit here is using “just.” “I don’t want to bother you, I’m just checking in,” or “I have this business, it’s just a little side thing I do.” See how easily we slip that in there to minimize what we’re doing, not to raise eyebrows like Mr. Jantsch said?  We all want to fly under the radar until magically one day we can announce that we’re a millionaire but that isn’t going to happen if we keep minimizing ourselves. Number 2: You pretend your business is a dirty little secret.  No one’s going to buy anything from you, whether it’s products or services, if you don’t tell them about it! Now, I’m not saying you need to DM everyone on facebook that you went to highschool with, nobody likes that person, but what I am saying is that you have to let people know you have a business. If you have a blog, share posts with your friends and family. If you have a business with physical products, let people know when something is on sale. You may not know what people want, but if you keep it from them, but if they don’t know what you have to offer, they’re going to go buy that something from somebody else. Number 3: You set small goals.  Now the problem with many new business owners is that we set micro-goals, but those are the only goals we have. Micro-goals are those baby step goals that are supposed to be working us to something bigger. But these goals like, “I want to sell one thing this month,” or, “I want ten page views,” don’t result in much change and they aren’t going to bring success. There’s nothing wrong with setting these micro-goals, but they have to be leading to something. Maybe you set an overall goal of 10,000 page views a month but you realize last month you only had five. So maybe your first goal is 100 so you need to work toward that by sharing your post and asking friends to share it with someone they think might enjoy it. Number 4: You only focus on the worst case scenario.  What if I tell everyone I started this business and it doesn’t work? What if I put myself out there but then have to later explain I’m no longer selling that, I’m doing this other thing? To all that, I say...SO WHAT? If anyone has followed my journey, you know that nobody's path is straight. If you start off one way but end up somewhere else, no one is going to judge you, they’re going to congratulate you for finding your very own “just right” business. So instead, try and focus on the best case scenario. What could go right? Success is different to everyone, so just think about how your life could be so much better if you reach your own level of success. As I said before, if you play it small, you hold yourself back from making big decisions that could lead you to success. So just to recap, instead of saying what you shouldn’t do, let me phrase it in a way of what you SHOULD do. Commit to going all in. Tell yourself and everyone you know, “this is my goal and this is how I’ll do it.” Replace that minimizing language. Catch yourself when you start using “just,” or answering in the form of a question. This isn’t Jeopardy. Own your answers, they’re from your own unique life experiences. Tell people about your business. Nobody can buy anything from you if they don’t know you have something to sell.  Set bigger goals for yourself. They should stretch you and make you uncomfortable.  Dream big. Let the worst case scenario worry about itself. Think about the best case scenario, spend your time there, and your whole perception of your business will shift. If you aren’t sure which side hustle business fits best with your interests and lifestyle, go to sidehustleteachers.com/quiz. You’ll answer 6 simple questions to find out what business is best suited for you. 

Mary Jantsch, People Operations & Remote Work Consultant, shares insights on how the hiring process has changed as more people work remotely.

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success. In addition to his own writing, speaking and consulting career Jantsch is a podcasting pioneer, with a continuous string of weekly podcast episodes dating back to the summer of 2005. He has interviewed thousands of guests and appeared on the other side of the mic, as a guest, hundreds of times.

Peter Jantsch bietet systemisches Coaching, Mediation und Beratung an. Einfacher ausgedrückt könnte man sagen: Er ist Konfliktmanager. Im LU-Talk spricht LOHNUNTERNEHMEN-Redakteurin Pia-Kim Schaper mit ihm über sein neues Buch "Glück und Gelingen im Familienbetrieb Band 1: Kommunikation und Konfliktlösungen" und über seine Arbeit als Coach: Wie kontaktiert man einen Coach? Wie läuft ein Coaching ab? Wann macht es Sinn, einen Coach hinzuzuziehen? Zweites Thema des Gesprächs ist die Betriebsübergabe: Welche Konflikte treten nach Peter Jantsch' Erfahrung auf, wenn Betriebe familienintern weitergegeben werden? Wie geht man mit der finanziellen Abhängigkeit um, wenn der Betrieb in der Höfeordnung weitergegeben wurde? Und was ist zu beachten, wenn der Betrieb an eine*n Angestellte*n weitergegeben werden soll - welche Fallstricke kann man hier im Vorfeld vermeiden?

Neste podcast convidei o Rafael Jantsch, do portal brasileiro "Educar Imóveis", para uma entrevista com vários assuntos sobre imobiliário. Esta entrevista é muito interessante até para ter uma perspectiva sobre o imobiliário no Brasil.

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.     His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.   In addition to his own writing, speaking and consulting career Jantsch is a podcasting pioneer, with a continuous string of weekly podcast episodes dating back to the summer of 2005. He has interviewed thousands of guests and appeared on the other side of the mic, as a guest, hundreds of times.

John Jantsch is a marketing consultant, speaker, and the best-selling author of the book Duct Tape Marketing. He also wrote the books The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. His newest work is The Self Reliant Entrepreneur which contains 366 daily meditations to feed your soul and grow your business. He is the host of Duct Tape Marketing Podcast and has been doing his podcast since 2005.

John Jantsch is a marketing consultant, speaker, and the best-selling author of the book Duct Tape Marketing. He also wrote the books The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. His newest work is The Self Reliant Entrepreneur which contains 366 daily meditations to feed your soul and grow your business. He is the host of Duct Tape Marketing Podcast and has been doing his podcast since 2005. In this episode… What was your mindset when you first started your business? Like most people, John Jantsch just wanted to go out there and hustle. His initial motivation, as with anyone, was money. But as he continued to work with clients, he had an interesting experience with one of them which became a pivotal moment in his career as a businessman. On this episode of Inspired Insider, John opens up to Jeremy about how the wrong mindset almost landed him and what he realized as he sat there taking in the situation as it was rolling out in real-time. It’s a short but informative episode about what you should keep in mind when doing business and why having the right mindset matters. Stay tuned.

Author, business owner and entrepreneur John Jantsch joins host Kelly Scanlon on this week’s episode. Jantsch discusses his new book “The Self-Reliant Entrepreneur,” the constant journey of self-improvement and creating a business that not only hopefully generates wealth, but brings people value, and enhances your life.

In this episode, I talk with John Jantsch of Duct Tape Marketing about his newest book and why it's a much-needed and very timely guide for entrepreneurs.  The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs and anyone who thinks like one for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges.

It's not easy for business owners to trust other people with the day-to-day oversight of different parts of the business, but for the sake of the business and the business owner, it must be one of your goals. But what does successful scaling look like? Duct Tape Marketing founder John Jantsch shares the ingredients to building a business that can thrive without you.For more information on the pros and cons of forming LLCs, visit:https://www.bizfilings.com/toolkit/research-topics/incorporating-your-business/creating-an-llcAccess our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts

It's not easy for business owners to trust other people with the day-to-day oversight of different parts of the business, but for the sake of the business and the business owner, it must be one of your goals. But what does successful scaling look like? Duct Tape Marketing founder John Jantsch shares the ingredients to building a business that can thrive without you.

Author of several entrepreneurial classics, John Jantsch joins Dr. Sabrina on today’s show to discuss his latest book, The Self-Reliant Entrepreneur. This book reflects on John’s own entrepreneurial journey and the sources of inspiration that he found along the way. The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature to provide daily encouragement and powerful questions to support us in remaining fiercely self-reliant while chasing our own versions of success. Get ready for a fun and deep conversation, during which Dr. Sabrina and John ask each other powerful questions from The Self-Reliant Entrepreneur. You’ll get an inside glimpse into their respective worlds, their entrepreneurial journeys and what each is working on for the coming year. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. In addition to his own writing, speaking and consulting career Jantsch is a podcasting pioneer, with a continuous string of weekly podcast episodes dating back to the summer of 2005. He has interviewed thousands of guests and appeared on the other side of the mic, as a guest, hundreds of times. Dr. Sabrina was a recent guest on John’s Duct Tape Marketing podcast. Show Highlights: John’s previous books were “how-to’s”, but he had a desire to write a book that was more of a “why-to”. His mission has always been to bring life back into being an entrepreneur. John describes the basis for his book, Ralph Waldo Emerson and Henry David Thoreau, and how the 1850s was one of the first counter-culture periods in America. We have to develop a level of trust and stop letting outside and subconscious voices control us.  This level of trust allows us to focus on the things we can control, which is how we show up and how we respond to everything that happens. A great deal of stress comes about by trying to control those things that aren’t in our control. Dr. Sabrina shares how we can develop self-trust and the two practices in her life that taught her to listen to her own voice: journaling and meditation. The Self-Reliant Entrepreneur ends each daily passage with a powerful question and provides us with an opportunity to think about life and circumstances from a different perspective. This can allow us to shift our mindset and yield new insights and opportunities for us. John reads the passage and question that corresponds with Dr. Sabrina’s birthday. What would you do if you knew you couldn’t fail? Dr. Sabrina divulges her next book: The 4 Week Vacation John’s answer is that every time he answers that question, he goes ahead and does it. Therefore, his answer is constantly evolving. He also relates that the next big challenge is to figure out a way to maximize his assets. Duct Tape Marketing is For Sale! A surprising challenge is figuring out who we are when we step away from the business that is so much a part of our identity. It’s important to have clarity around your mission. According to John, when people understand their true core values and they release the need to have a perfectly-refined purpose, the purpose will find them. Listening to her clients' needs is a way that helped Dr. Sabrina discover her gifts to share in the world. Stepping outside his comfort zone has enabled John to stretch and grow. Staying at the top of the mountain is beautiful scenery, but not much learning and growth happens there.  Links and Resources: Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? https://www.tapthepotential.com/assessment Breakthroughs on the Bayou Annual Retreat https://www.tapthepotential.com/retreat For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Recommended Books: The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, by John Jantsch Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide, by John Jantsch How to Hire the Best - Contractors Edition, by Sabrina Starling PhD The Pumpkin Plan - A Simple Strategy to Grow a Remarkable Business in Any Field, by Mike Michalowicz Suggested Podcast: Dr. Sabrina’s Guest Appearance on John Jantsch’s Duct Tape Marketing Podcast https://ducttapemarketing.com/hiring-the-best-talent/ Connect with John Jantsch: John’s Website

Mike and Carrie with Local University chat with John Jantsch, author and founder of Duct Tape Marketing about the necessity of strategy informing tactics in an agency setting, and in business & life as a whole.  We also discuss his books and in particular his newest, "The Self-Reliant Entrepreneur."In his newest book, Jantsch departs from his wildly-popular marketing strategy tomes to create a 366-day "...devotional guide for overworked and harried entrepreneurs, and anyone who thinks like one."We also talk about reviews (of course - Mike's on the line!) and the customer journey.  Tune in and share your thoughts and feedback!

Mike and Carrie with Local University chat with John Jantsch, author and founder of Duct Tape Marketing about the necessity of strategy informing tactics in an agency setting, and in business & life as a whole. We also discuss his books and in particular his newest, "The Self-Reliant Entrepreneur."In his newest book, Jantsch departs from his wildly-popular marketing strategy tomes to create a 366-day "...devotional guide for overworked and harried entrepreneurs, and anyone who thinks like one."We also talk about reviews (of course - Mike's on the line!) and the customer journey. Tune in and share your thoughts and feedback!

In the first half hour Patricia interviews Dr. Kelli Harding, a Columbia University doctor, author, and a pioneer in the science of compassion. She will discuss her book, The Rabbit Effect: Live Longer, Happier, and Healthier with the Groundbreaking Science of Kindness and how to take charge of your health and happiness. In the second half hour Patricia interviews John Jantsch, a marketing consultant and best-selling author. They will discuss his book, The Self-Reliant Entrepreneur and provides a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life

In the first half hour Patricia interviews Dr. Kelli Harding, a Columbia University doctor, author, and a pioneer in the science of compassion. She will discuss her book, The Rabbit Effect: Live Longer, Happier, and Healthier with the Groundbreaking Science of Kindness and how to take charge of your health and happiness. In the second half hour Patricia interviews John Jantsch, a marketing consultant and best-selling author. They will discuss his book, The Self-Reliant Entrepreneur and provides a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life

The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business by John Jantsch Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/self-reliant-entrepreneur-john-jantsch  A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.

John Jantsch is a marketing consultant, speaker, and the closest thing to an entrepreneurial guru you will find. Author of books like Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and his newest work, The Self-Reliant Entrepreneur, John is on a 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success. In this episode, he explains his take on why we do the things we do, as well as what it takes to build a better you. Listen in to learn how to form your own opinions and overcome your past so it doesn't define your future. You can find show notes and more information by clicking here: https://bit.ly/2BGMWZG 

There’s no worse feeling than getting stuck on a creative project. But often, getting stuck — and getting unstuck — is just part of the creative process. On this episode, we introduce new Margins co-host Elena Valentine and discuss what we do to get unstuck in our work. Then, we talk with comedian and speaker Jessica Holmes about her experiences navigating depression (7:49). Finally, author John Jantsch (18:18) joins us to talk about his new book “The Self-Reliant Entrepreneur,” and what it means to sustain a business and a career through the long haul.   Click here for more about Margins from Managing Editor: http://www.managingeditor.com/podcast   Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe

Small business marketing expert John Jantsch joins host Kelly Scanlon on this episode of Talking Business Now to discuss his recent book "The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business." In a departure from his previous five books on marketing, in his latest work, Jantsch taps into the wisdom of 19th-century transcendentalist literature and his own 30-year entrepreneurial journey to create a daily guide entrepreneurs can use to create a deeper relationship with their own entrepreneurial journey. Listen in to discover: —Why the message of the transcendentalists resonates with modern-day entrepreneurs —What it means to be a self-reliant entrepreneur —The parallels between 19th-century society and today, and their implications for business —How mindfulness, meditation and solitude can serve entrepreneurs —How to get back up and start over after you fail —How to remain true to your entrepreneurial dream —Lessons from nature for living a joyful life Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the fear and doubt of everyday challenges. ABOUT JOHN JANTSCH Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. Jantsch is a podcasting pioneer who has been hosting an award-winning weekly podcast since 2005. He's has interviewed thousands of guests and appeared on the other side of the mic, as a guest, hundreds of times. RESOURCES & LINKS Website: ducttapemarketing.com Facebook: https://www.facebook.com/ducttapemarketing YouTube: https://www.youtube.com/c/ducttapemarketingvideo Learn more about your ad choices. Visit megaphone.fm/adchoices

Special guest, John Jantsch shares his thoughts with Mitchell Levy and co-host Brett Labit on how to bring value to clients. John believes that part of the teachable moment for business people is to be aware of how, where, and what customers are pulling and how they can be there to ask the right questions and really create happy moments. John Jantsch, the president at Duct Tape Marketing Consultant Network, is also an author, speaker, and marketing consultant who specializes in assisting small businesses. He is the author of Duct Tape Marketing, The Referral Engine, and The Commitment Engine. Jantsch created the Duct Tape Marketing System, which trains and licenses small business consultants. Connect to John Jantsch on LinkedIn: linkedin.com/in/ducttapemarketing or send him an email at john@ducttapemarketing.com. Brett Labit is the chief empowerment officer at The Biz Dev Pro. Brett builds thriving tribes and teaches others how to build thriving tribes. He believes that collaborative, conscious and responsible interaction solves most marketplace challenges (www.thebizdevpro.com). He is also the chief empowerment officer at WEVO which is the Evolution of Social Networking where digital and face to face converge with a powerful culture and purpose. Connect to Brett Labit on LinkedIn; https://www.linkedin.com/in/brettlabit/ or send him an email at brett@brettlabit.com. Mitchell Levy is the Global Credibility Expert at AHAthat, the first APA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. AHAthat.com/Author where you can also find a link to book a strategy call. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Mitchell Levy Present AHA Moments:  https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com AHAthat Radio: https://AHAthatRadio.com LinkedIn: https://Linkedin.com/in/MitchellLevy Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you are beginning your speaking career or are a veteran, writing a book on your subject may be one of the most advantageous tings you can do to showcase your expertise.   In this episode, John Jantsch and I discuss how writing a book could affect your speaking career. As you'll discover, it's a daunting undertaking, but can be well worth your time and effort.   John is a veteran marketing speaker and workshop leader with over 200 successful events under his belt. Event organizers and attendees frequently comment on the nature of the practical, actionable “takeaway” value of his presentations. He is also the bestselling author of "Duct Tape Marketing" and other books, including his soon-to-be-released "The Self-Reliant Entrepreneur."   Topics include: how a book helps establish you as an expert in your field know your objective for your book understand how you are going to leverage your book how speaking and writing are entirely different disciplines meeting organizers often look first to those who have written a book how writing a book can increase both your speaking fee and the number of gigs you get each year the need for professionalism, including design and editing   Resources in this episode John Jantsch Bird By Bird Daily Drucker

Arkeologi på rappen, sesong 2, episode 2: Hva gjør vi med gravfunn som ikke er beskyttet av kulturminneloven? Hva kan arkeologiske undersøkelser av slike graver fortelle om individer og samfunn i tidlig moderne tid? Arkeologene Ann Kathrin Jantsch og Mona Ødegården forteller om sine undersøkelser av gravkjelleren under Vår Frue kirke i Trondheim. Intervjuer: Marte Spangen. Teknisk bistand: Kjell-Erik Jonasson, Krokom Radio. Produsert for Primitive tider februar 2019. Les deres artikkel og resten av Primitive tider nr. 20 på nett her: journals.uio.no/index.php/PT

The Referral Engine by John Jantsch  Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/the-referral-engine-john-jantsch The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle" -the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Happy New Year from Hip-Bone Music! We are thrilled to kick off our 2019 with an inspiring and energizing sit down featuring the great Carol Jantsch. Principal Tuba of the Philadelphia Orchestra since 2006, Carol shares her extraordinary journey from winning the position in Philly while still a senior at the University of Michigan (and not getting into Tanglewood that same year), to forging a path as a tuba soloist, forming her tuba/euph cover band Tubular, starting a non profit called Tubas for Good to help students in Philadelphia get quality tubas and of course, winning a tuba throwing competition. Kick off your new year right with this super enjoyable interview! Check out our video lesson series at: http://vimeo.com/hipbonemusic/vod_pages

In this episode, Mary talks about why did she get into customer experience and how can companies track happiness score and product feedback training.

Carol Jantsch became the first female tuba player to win a major symphony orchestra position while she was still a senior attending the University of Michigan back in 2006. In addition to her duties as principal tuba of the Philadelphia Orchestra, Carol has been active as a tuba soloist, appearing in recital and in concerto settings with orchestras and ensembles around the world, and now has started her own tuba cover band called “Tubular”. Carol Jantsch is a stunning virtuoso musician, which is perhaps even more remarkable for the fact that she performs on an instrument that isn't typically known for its virtuoso capabilities. As you'll hear in this interview, Carol thrives on hearing folks exclaim, “I never knew the tuba could sound like that!” I recently had the opportunity to sit down with Carol after a reading rehearsal together, and learned that she is not only a musical virtuoso, but between her varied interests in ultimate frisbee, distance running, reading voraciously and writing her own solo and ensemble arrangements for her tuba cover band, “Tubular”, she is also a virtuoso in the art of living. Links Carol's website: http://www.caroljantsch.com/ Tubular's Facebook page: https://www.facebook.com/TubularBand/  

“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing Consultant Network, Janstch has written five books on marketing. His latest, SEO for Growth, asks marketers and brand builders to rethink how they think about SEO. About John Jantsch John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world thinks about SEO. Episode Highlights Why SEO? Why now? John noted that he gets this question a lot. “I wanted to change the mindset around this. SEO is a huge driver of growth. PR is a channel, content is a channel — so is SEO.” Yet too many view SEO as tactical. Something done after the fact. “They say, ‘we’re done with the campaign — now it’s time to SEO it.’" SEO for growth starts strategically. "You have to know who your customer is. You have to do keyword research and spend time on forums, Wikipedia, Google’s keyword manager, KeywordTool.io, and more.” SEO is not an easy box to check. What about SEO and branding? “Take out everything like the logo and the real workhorse of branding is messaging.” That gets you back to SEO. How do you position your brand around the people and problems that you serve? "We overcomplicate SEO.” While many SEO firms focus on how complex Google’s search factors are, Jantsch asks businesses to get strategic and systematic with SEO. How do we get started? “Make an editorial calendar for the year. Map out your topics and themes by month. This leaves you with both a content and an SEO asset. It’s like the confluence of rivers — when they merge there’s something new." What brand has made John smile recently? “The Hello Happiness Card Company makes me smile so much — I’m wearing their shirt today!” John loves reading the adventures of the founders via their email newsletter. I know I’ll be subscribing to this quirky company. To learn more, go to ducttapemarketing.com and SEOforGrowth.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Lynn Dye gave us a shout out on our episode featuring Aaron Weiche. Thanks Lynn! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Jhon is a marketing consultant, speaker, and best-selling author. He has been called the world’s most practical small business expert. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine. Huffington Post calls him one of the top 100 “Must Follow” people on Twitter and Forbes named his website, DuctTapeMarketing.com, one of the 100 Best Websites for Entrepreneurs. He is the featured marketing contributor to American Express OPENForum and is a popular presenter for organizations including American Express, Intuit, Verizon, HP, and Citrix. He is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney. If you don’t have time to listen to the entire episode or if you hear something that you like but don’t have time to write it down, be sure to grab your free copy of the Action Plan from this episode-- as well as get access to action plans from EVERY episode-- at JimHarshawJr.com/Action. Let's connect:  Website | Facebook | Twitter About Your Host Jim Harshaw My name is Jim Harshaw. And I know where you’re at. You’re working hard and qualified for what you do but you aren’t getting what you want. You have plans on getting to the C-suite or launching a business but ultimate success seems as far away today as ever. You’re at the right place because you can get there from here.  And I can help. Who I Am I’m a speaker, coach, and former Division I All-American wrestler that helps motivated former athletes reach their full potential by getting clarity on what they really want and taking aggressive action to lead their ideal life not just despite their prior failures but because of them. I’m a husband and father of four. And I’m a serial entrepreneur. I’ve launched multiple successful businesses as well as the obligatory failed one. I’ve been the executive director of a non-profit and have raised millions of dollars. I’ve worked in sales. I’ve even been a Division I head coach. While I was born in a blue-collar home I have spent my life surrounded by Olympians, CEO’s and millionaires. Jim Rohn said, “You are the average of the five people you spend the most time with.” I’ve been lucky. I’ve learned the habits of successful people and guess what. You’re just like them. I know because I know your type. You’re programmed for hard work, which is a prerequisite for success, but you’ve never been shown how to use what you know to create the life you want with the tools you have. I will show you how. Why You are Here You've worked hard to achieve greatness. You’ve set goals and maybe even set records. You’ve definitely failed and you’ve at some point found yourself questioning if you were on the right track. You need to understand this: You are far more prepared to succeed than those who’ve not tried, competed, struggled and overcome like you have. That’s the value of your education as someone who aims high. You are prepared to be as successful as your wildest dreams will allow. Here I will teach you, with the help of brilliant minds that have been shaped by failure, struggle, and adversity, to be who you want to be. I sense that you want this because you have read this far. To take the next step today, click here. FOLLOW JIM Website | Facebook | Twitter

Most businesses come up with all of their products and services first, and then go out and try to market them. But what about developing those things with your audience, in a collaborative fashion? Sort of like taking a "find them first and see what they need" approach. The key to any good marketing strategy is to market to the key audience that wants what you have, but what’s the most effective way? And if you find one platform or channel that works, should you just stick with that or add others to your repertoire? Try concentrating on your strengths and what is already working and then simply building upon that. A strong foundation is a great starting point, then slowly try casting your net deeper versus wider. John Jantsch is the marketing guy to look to if you're a small business trying to grow. His simple and effective approach to marketing can turn even the hardest cynics into believers once they start seeing real results from his effective marketing strategies.   www.agentsofchangecon.com/podcasts/130

Andrew and Lance are joined by Carol Jantsch, Principal Tuba for the Philadelphia Orchestra and international soloist. She talks about what the experience was like successfully auditioning for one of the best orchestras in the world at the age of 20. She also talks about her recent solo appearances with the orchestra and how they were the highlight of her career as well as her future plans in the music business.   You can help offset the costs of producing the show by making a small donation at https://www.patreon.com/thebrassjunkies. Your support is greatly appreciated!

Who is your ideal athlete? What is your core difference? The answers to these two questions should drive everything that you do - website, content marketing, Search Engine Optimization, and Social Media. We are thrilled to have Sara Jantsch, VP of Operations for Duct Tape Marketing, on our show this week. Grab a pen and paper and listen closely to this one. Sara brings it with some great action you can take today.

According to several recent studies, young musicians are still following traditional gender stereotypes when they choose an instrument. Girls at a young age go for what they perceive as "feminine" instruments, such as the flute, piccolo, violin, and clarinet; boys gravitate towards trumpets, tubas and percussion. Kids’ views of masculinity and femininity can lead to other problems; for instance, boys who take up the flute are more susceptible to social isolation and bullying. Hal Abeles, the co-director of the Center for Arts Education Research at Columbia University's Teachers College, cites several reasons that these gender perceptions persist: a lack of role models, the physical size of an instrument, and general societal pressures. "Adolescents, males in particular, get intimidated by not being with the majority," he tells host Naomi Lewin. "So if the majority of students in your middle school who are playing flute are girls, young boys feel 'I want to belong.'" Abeles co-authored a 2014 study in the journal Music Education Research, which found that choosing the "wrong instrument" can provoke young students to drop out of instrumental music completely as they face online "cyber-bullying" and other forms of harassment. But our guests note that instrument-based stereotypes vary from culture to culture. Sivan Magen, a New York-based harpist, said he experienced few harp stereotypes growing up in Israel, "Especially in the States, it has become a woman's instrument." Magen notes that among his eight harpist classmates at the Paris Conservatory, four were male. Being strong-willed and successful can lessen a student's risk for harassment. Carol Jantsch, the principal tuba of the Philadelphia Orchestra, says she never got grief from her classmates as a kid in Ohio. "If you're good at your instrument, your peers don't care what you play," she said. But today, she'll occasionally encounter conductors who use the phrase "gentlemen of the brass." "Usually I'll cough very loudly and they'll correct themselves after that," she noted (Jantsch appears in Part Two of this segment). Ricky O'Bannon, a writer in residence at the Baltimore Symphony, recently interviewed several teachers about this issue. Among his takeaways: It's better for teachers not to address the issue in the classroom. "The moment you start saying 'this instrument is not just for girls or not just for boys'" is the kiss of death, he noted. "Teachers are also playing YouTube videos in classrooms of counter-stereotypes," such as a beatboxing flutist. "It's about having a child find the instrument that they're going to enjoy and not having any extra pressures on that." Listen to the full segment at the top of this page and please tell us what you think below: have you experienced gender associations with an instrument? What can be done to lessen these?

Joining host Kelly Scanlon is best-selling author John Jantsch, who wrote the classic business books “Duct Tape Marketing,” “The Referral Engine” and “The Commitment Engine.”  In this podcast, John discusses his latest book, "Duct Tape Selling." Find out why Jantsch thinks successful salespeople today must flip the traditional business model—where marketers owned the message while sellers owned the relationships—on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery. He also provides several tools for doing so. John is an internationally acclaimed author, speaker and marketing consultant who specializes in assisting small businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining host Kelly Scanlon is best-selling author John Jantsch, who wrote the classic business books “Duct Tape Marketing,” “The Referral Engine” and “The Commitment Engine.”  In this podcast, John discusses his latest book, "Duct Tape Selling." Find out why Jantsch thinks successful salespeople today must flip the traditional business model—where marketers owned the message while sellers owned the relationships—on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery. He also provides several tools for doing so. John is an internationally acclaimed author, speaker and marketing consultant who specializes in assisting small businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

I had an interesting interaction in Kansas City with the Budget rental car company. I am a Budget Fast Break member, which means that I get to reserve my car in advance and then arrive to the location with a car waiting for me. In this situation however, I arrived to my space and there was no car.The woman in the office told me they were sold out and all they had available was a mini van. And it bothered me because what's the point of my Fast Break membership if there's no car available for me?The situation wouldn't have been so unpleasant if she had said the two magic words of business:"I'm sorry."If you can teach everyone in your company to be sorry when things go wrong, or at least say sorry even if it wasn't your fault, people will respond more favorably to your overall business, especially in sticky situations.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to John Jantsch (http://twitter.com/ducttape), an expert marketer, author of many books, an amazing public speaker, and a guy worth following in social media. OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

      I have compiled 50 of the Best Online Courses from my Online Learning Podcast Interviewees and included Links and Discounts to all of them in this Free eBook - I hope you find a Course to help you!  Don't forget when the Coupons are Gone, they are Gone! Yours to Keep -> Download Your Free PDF - "Discounted: 50 of the Best Online Courses" eBook -> Click on This Link to Download Now! Business Book Review Every Monday I read you an excerpt (normally the Introduction or first chapter from the reviewed Book - So that you don't have to.  Listen to me as I help the Author explain the premise for his book so that you can decide if it is for you.  This is always done with written permission from the Author and/or Publisher of the book. If you would like me to review your book - email me: john[at]jbdcolley[dot]com Featured Book: Duct Tape Selling - Think Like a Marketer, Sell Like a Superstar, by John Jantsch The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model—where marketers owned the message while sellers owned the relationships—on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery.             Author: John Jantsch             You can find out more at John's website for the book below. Website:  http://ducttapeselling.com Buy your Copy from Amazon Today You can purchase your copy of Duct Tape Selling direct from Amazon using the (affiliate) links below: For Amazon US - click on this link: http://jbdcolley.com/ducttapeus For Amazon UK - click on this link: http://jbdcolley.com/ducttapeuk   Audible Trial You can find out more about the 30 day trial with Audible by going to  http://www.audible.com/olp I need your help! If you haven't already, I would love if you could be amazing and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It's the most amazing way to help the show grow and reach more people! Leave a Review for the Online Learning Podcast on iTunes by clicking on this link Don't Miss An Episode!  Subscribe Below:     Using something Else?  Copy this Address:  http://jbdcolley.com/olpfeed or http://jbdcolley.com/feed/podcast/?wpmfeedkey=1;e975168c39a63e2f7befd9ba8758bf9e *** Full Disclosure: these are affiliate links.  If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission.  If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it.  I would love to thank you personnally for supporting The Online Learning Podcast! Don't forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way.  If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you :)  

In the inaugural episode of Jay Today, Jay Baer discusses Facebook's recent News Feed experiments. While they might seem interesting from a marketing perspective, experimenting with human emotion has a much bigger implication on Facebook's reputation and the trust it has built among its community for the last 10 years. Today's Sprout Social shout out goes to John Jantsch, whose new book Duct Tape Selling will change the way you think about turning your audience into customers forever.  Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.   See you tomorrow!

Welcome to episode #415 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don't believe me, check this out: Time For Digital Transformation (and read #5 on the list). John Jantsch is one of the people who is pushing this idea forward with his latest book, Duct Tape Selling. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing, has spent years helping small companies to think small (effective and profitable). He has authored three bestselling business books prior to the launch of Duct Tape Selling: Duct Tape Marketing, The Referral Engine and The Commitment Engine. This idea of integrating marketing, sales and customer service is a whole new mindset for business professionals today. In the end, this isn't just a show for those in small business, but rather a conversation about the new state of business and how everyone must adapt. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #415 - Host: Mitch Joel. Running time: 50:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with John Jantsch. Duct Tape Selling. Duct Tape Marketing. The Commitment Engine. The Referral Engine. Follow John on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #415 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing duct tape marketing duct tape selling facebook itunes john jantsch marketing podcast small business the commitment engine the referral engine twitter

John Jantsch is the author of Duct tape marketing, duct tape selling, the referral engine and the commitment engine. In this episode John shares how small businesses can get themselves out there, generate leads, sell more, get more referrals and build strong, loyal customer bases.

In this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss a recent interview that Bill had with John Jantsch, author of the new book "Duct Tape Selling." One thing John talks about in his interview is a new sales approach. He says that if we are doing all the research we should, we should be finding problems that the client doesn't even see. Bill and Bryan discuss this process and their take on it. Be sure to tune in every Monday for new episodes of The Advanced Selling Podcast!

John Jantsch is best known for his brand Duct Tape Marketing. Huffington Post calls him one of the top 100 “Must Follow” on Twitter, and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. His podcast was called a "must listen" by Fast Company magazine.  Check out his books: * The Referral Engine: Teaching Your Business to Market Itself* Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide* The Commitment Engine: Making Work Worth It* Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar One of my favorite quotes from John is, "How you build trust in business, listen before you talk. Give before you take. Teach before you sell." I believe the same can be said for building your professional network. Talking about social media, blogging, sales, networking and more. NBN10 Show Notes Listen to episode 10 in iTunes or Stitcher. Please take a moment to leave me an audio comment. Record one now. How Duct Tape Marketing came to be. John shares the challenges small businesses face in online marketing. John has been blogging since 2002/2003 at Duct Tape Marketing. It seemed like a simple way for him to create lots of content. The 4 reasons you should create a blog: 1. It makes you easier to find.2. It gives you a platform to demonstrate your expertise.3. It makes you show up higher in search engines.4. It gives you and your customers, prospects and partners content you can share. Consistently producing valuable content has to be part of it. It doesn't matter what you put it on or what you call it. Ninety percent of the world needs a platform and a tool to make it easy to create and to produce content their prospects and clients want to find. We talk about John's new book, Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar. John calls social networks “out posts”. You need to view them as ways to drive people back to your blog or newsletter. You have to always believe you are renting the space of social networks. Building a firm foundation is important. We talk about time management and family.  Check out my interview with Mark Schaefer about this too. If sales people want to survive, they are going to have to start learning how to use social media in a more effective way. They need to start to produce content that builds individual authority and expertise. “Marketing is ruining social media.” John's current favorite app is Word Swag - Cool fonts, typography generator, creative quotes, and text over pic editor. I've been using it to create the quote graphics for the show. "Behind every success business, there's an entrepreneur who's pretty sure she's screwing it up." IMAGE. John recommends Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich. Contact John at ducttapemarketing.com and check out ducttapeselling.com. You can pick up the tools he wrote about there. Did you enjoy the show? Please share it and help us grow the NBN Radio Community. Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated. You can subscribe to the show by RSS, email, or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba.   Thanks for listening. You rock!

Selling Has Changed, Have You Changed With It?   John Jantsch – Selling Has Changed, Have You Changed With It? John Jantsch from Duct Tape Marketing joins me on this episode of Franchise Euphoria. We talk about one of the most important things you can do for your business, content marketing.  The way that people buy has changed so the way that we sell needs to change, too.  Don’t get left behind. Listen in to learn what you need to be doing to increase your sales.   About John Jantsch John Jantsch is a marketing consultant, speaker and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.   Show Highlights Ø    How the way people buy has changed Ø    How to sell in today’s culture Ø    Ways to engage your customers Ø    Developing customer trust Ø    How to get your marketing and sales people to work together People today get online ad research products, read reviews, and ask friends before they purchase. You can no longer count on old sales methods to work in today’s online world. You to need to make contact with customers, engage them, and build their trust before they are ready to buy.   Episode Resources Seth Godin Michael Gerber Joel Libava   Want to know more about interviewee or their businesses? Duct Tape Marketing Duct Tape Selling   Want to help us out? If you enjoyed the show please share the podcast.   Feedback   Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.  iTunes:  Franchise Euphoria Podcast Tune in on Stitcher!      

Annually, we have John Jantsch on as a guest of the podcast. We like having him because he always, always gives sales people a fresh look at business development. This episode is no different as Bill interviews John on marketing tips for sales people. John also dives into some trends facing sales folks, and even slightly offends sales managers (all in good fun though). Also mentioned in this podcast: John's blog - Duct Tape Marketing http://www.ducttapemarketing.com/blog/ John's book - Referral Engine http://www.amazon.com/The-Referral-Engine-Teaching-Business/dp/1591844428 Creativelive.com - Watch John LIVE! http://www.creativelive.com/ Nimble.com - Social CRM http://www.nimble.com/

Welcome to episode #345 of Six Pixels Of Separation - The Twist Image Podcast. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing, has spent years helping small companies to think small (effective and profitable). He has authored three bestselling business books, Duct Tape Marketing, The Referral Engine and his latest, The Commitment Engine. Just what it is about commitment and a businesses' challenge to hold up their end of the bargain? In this week's podcast, Jantsch and I talk about how businesses can truly get that commitment and nurture it over a lifetime. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #345 - Host: Mitch Joel. Running time: 41:00. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with John Jantsch. Duct Tape Marketing. The Commitment Engine. The Referral Engine. Follow John on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #345 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book david usher digital marketing duct tape marketing facebook itunes john jantsch marketing marketing blogger marketing podcast online social network podcast podcasting small business social media the commitment engine the referral engine

In this episode, Bill and Bryan are both back from vacation and discuss an interview Bill did with John Jantsch (http://www.ducttapemarketing.com/blog/). John has been doing marketing consulting for a long time and discusses how the sales and marketing games have changed in that time.We've had John on the show before but he's always a fountain of knowledge when it comes to thinking differently about business success. John is also author of the book The Referral Engine (http://referralenginebook.com/). If you'd like to hear the entire interview, go here (http://www.caskeyone.com/are-you-the-marketer-you-think-you-are). Also mentioned in the podcast: How To Sell A Premium Product In A Commodity Market - 12 Tips To Command Higher Prices and Fees Teleseminar Duct Tape Marketing Blog Referral Engine by John Jantsch

Virtually every company we know of generates a large percentage of their business from referrals, yet VERY FEW sales professionals have a system to generate those referrals. To get help on this topic, we went to the world’s leading guru on referrals, John Jantsch. John recently wrote a book called The Referral Engine, Teaching Your [...]

Interview with John Jantsch, author of The Referral Engine. In his book THE REFERRAL ENGINE: Teaching Your Business to Market Itself (Portfolio), marketing expert John Jantsch offers practical ways to harness the power of referrals for a steady flow of new customers. In this podcast Jantsch explores how the Referral Engine can drive businesses from your own network, and keep new customers coming back for more.

Interview with John Jantsch, author of The Referral Engine. In his book THE REFERRAL ENGINE: Teaching Your Business to Market Itself (Portfolio), marketing expert John Jantsch offers practical ways to harness the power of referrals for a steady flow of new customers. In this podcast Jantsch explores how the Referral Engine can drive businesses from your own network, and keep new customers coming back for more.

I am thrilled to kick off a week-long series about pricing in small business with an interview with John Jantsch of Duct Tape Marketing.  John is a well-known authority on small business marketing who has a very popular blog and speaking platform. Despite his solid business background and decades of experience, the thing I like best about John is that he absolutely walks his talk. He is extremely grounded, kind and generous with his knowledge. Listen to the 30-minute interview here. Some of my favorite parts of the conversation: "Price is a terrible place to compete. There will always be someone willing to go out of business faster than you."There can be a backlash if you price your services too low, because your customers might think there is something wrong with you if you charge below the market, or that you cannot deliver the value promised in your offer."If people keep saying 'gosh, you are too expensive!' all that means is that you are not doing a good enough job educating them on why you are different."Measure the results of your efforts by following up with your clients to see what value you produced by working with them. This can give you fantastic data, case studies, testimonials and a strong foundation for referrals. You can find John at www.ducttapemarketing.com.  Also, check out his new course on Social Media Marketing at www.ducttapeu.com --- Tomorrow's guest expert on pricing will be Mark Silver from Heart of Business.

We wrap up our conversation with John Jantsch, from Duct Tape Marketing, about how to get business without spending money on advertising. Find a link to John's site along with a written summary of today's show at BIGGSUCCESS.COM. Thanks for listening! - George & Mary-Lynn

We continue our conversation with John Jantsch of Duct Tape Marketing about how to get business without spending money on advertising. Find a link to John's site along with a written summary of today's show at BIGGSUCCESS.COM. Thanks for listening! - George & Mary-Lynn

We begin a conversation with John Jantsch about how to get business without spending money on advertising. Find a link to John's site along with a written summary of today's show at BIGGSUCCESS.COM. Thanks for listening!  - George & Mary-Lynn

Intrigued by questions from many of my blog readers about small business marketing, I thought I would get answers from John Jantsch, one of the most well-respected small business marketing experts in the world.Do any of these questions ring true for you?If I have never marketed myself before, where do I begin?What are the pieces of a total marketing system?Why is it so important to define a specific target audience or niche for my services?  Won't this narrow my opportunities?What if I loathe marketing?Should I launch my brand name if I am not 100% sure I love it?Should I start a blog or podcast to market my new business? John answers these questions and more, as well as some more specific ones like ideas for independent software developers who want to market their products, or how to promote a book.Please share your thoughts on your interview here or at the blog!  www.escapefromcubiclenation.com John's website:  www.ducttapemarketing.comJohn's blog:  www.ducttapemarketing.com/weblog.php