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Frank received a cemetery satisfaction survey in the mail. It has 55 questions about his experience with his mother's burial. Krisha asks about the word columbarium, which is like a mausoleum for cremated remains. Frank has other family members in the same area of the national cemetery as his parents. When Frank's mom was buried, the cemetery engraved a new headstone for both his mom and dad but wouldn't let him have the old one. Krisha plans to record a bluegrass version of Alanis Morissette's Jagged Little Pill. She is dating a musician who will help her with the album. Frank gave Krisha some of his dried figs when she needed a serving of fiber. They worked faster than expected. Today's episode is sponsored by BoneZones.com (don't forget the S) where you can buy books and merchandise autographed by world-renowned forensic anthropologist Dr. Bill Bass. While supplies last, buy a t-shirt and a copy of either Art Bohanan's Prints of a Man or Watauga for only $30. Support the Krisha & Frank Show by purchasing our merchandise at https://teespring.com/stores/krishaandfrank Sign up for a 30-day trial of Audible Premium Plus and get a free premium selection that's yours to keep. Go to http://www.audibletrial.com/KrishaAndFrank Visit our website http://KrishaAndFrank.com. Send a text message or leave a voicemail for Krisha & Frank at (865) 236-0399. Please subscribe to our YouTube channel and hit the bell for notifications: https://YouTube.com/KrishaAndFrank Subscribe to the audio of our podcast on your choice of apps including https://krishaandfrank.podbean.com/ Find us on social media: https://www.facebook.com/KrishaAndFrank https://www.instagram.com/KrishaAndFrank https://www.twitter.com/KrishaAndFrank Thanks! K&F
With a name like “Shovel Town”, you know there is an interesting history behind this local Brewery. What was once a shovel manufacturing plant now turned brewery, my guests this week share their love for craft beer and building a strong community. This week, I am talking with Frank Altieri and Jim McSherry, Co-Owners of Shovel Town Brewery, a Microbrewery and Taproom located in North Easton, MA. In our conversation, Frank and Jim share how they started from practicing homebrewing to opening Shovel Town Brewery in 2014. They both discuss the importance of having a strong customer satisfaction and recognizing the importance of community. We discuss how they pivoted through Covid-19 and their future plans of opening another location in early 2022. When Frank and Jim aren't working, they both enjoy checking out local breweries and seeing how they can improve their own customer experience. Topics Discussed: Why the craft beer industry has gained popularity Collaborating with a chocolatier to create a unique flavor and experience The importance of having a strong customer presence and presentation Unique challenges faced of owning a brewery Utilizing social media and hosting events to bring awareness Navigating and pivoting through a global pandemic Enjoying breweries as a pastime Connect with Shovel Town Brewery: Facebook: https://www.facebook.com/shoveltownbrewery/ Instagram: https://www.instagram.com/shoveltownbrewery/ Relevant Article(s): Why a Booming Easton Brewery is All the Buzz in Town https://www.enterprisenews.com/news/20180524/why-booming-easton-brewery-is-all-buzz-in-town Contact Shovel Town Brewery: Address: 50 Oliver St, North Easton, MA 02356 Call: 508-205-7151 Email: frank@shoveltownbrewery.com Connect with Mark Condon: Facebook: https://www.facebook.com/BostonsBestPodcast Instagram: https://www.instagram.com/bostonsbest_podcast/ About Boston's Best: “Highlighting successful businesses in and around Boston, MA.” Go behind the scenes with financial planner, Mark Condon, as he asks industry-leading experts to talk about their businesses throughout the state of Massachusetts. Through each episode, Mark finds what sets these different businesses apart from their competition and how they rose above the inevitable challenges they faced along the way to their ultimate success.
The goal of diversification is to ensure access to a lot of upside without being exposed to an unacceptable downside. But are you as diversified as you think you are? Long-time community member, Frank Vasquez says there are three roles bonds have in your portfolio, income, stability, and diversification. The Holy Grail Principle focuses on what the concept of diversification really means. It doesn’t mean different, it means uncorrelated. Investors can use online websites to calculate the correlation of two assets that results in a number ranging from 1 to -1. The closer the number is to 1, the more highly correlated they are. A number close to 0 indicates the assets are uncorrelated and move randomly with respect to each other. A negative result means the assets are negatively correlated and typically go in opposite directions. Why would an investor want assets that are negatively correlated if that means while one is doing well, the other is not? In the accumulation phase when an investor is trying to build wealth, they probably would want negatively correlated assets. Upon reaching FI, they may be helpful when attempting to ensure the highest safe withdrawal rate. Safe withdrawal rates for each portfolio will vary slightly and range from 3-5.5%. There are websites online to help calculate the rate for different portfolios. Frank has three adult children who he advises to max out their retirement accounts in basic index funds. The next bucket to fill is an emergency fund, followed by a taxable brokerage fund to used toward a down payment on a house. His son’s brokerage account used a risk parity-style portfolio, which is good for intermediate-term savings. When first starting out, money invested is a big pile of future cash. You invest a little each year and should get it into risky, growth-oriented, and reliable investments, which are stock index funds. Until you have $100,000 in your account, being invested in one fund is perfectly fine. It’s about earning and saving at that point. After the first $100,000, earnings begin to mean a little more and you can embrace a little more complexity. In the four phases of investing for retirement, the first two are earning and saving and are the most important to get automated saving going. Phase three is investing and the fourth is managing the investments to ensure they don’t blow up or go away. Long-term accumulation comes first in a portfolio, and Frank’s son is extremely frugal, making the risk parity portfolio possible. But what considerations are there if you are looking to transition index funds into a risk parity portfolio? The first step is to figure out where you are going and where the goal is. Next, look at what you have and what needs to be transitioned. Start the process when you hit your FI number or about five years out from when you think you are going to need it. You don’t want to be 100% equities and have the stock market crash two years before you retire. A risk parity portfolio does not stop earning money. The return is approximately between 6-8% after inflation, but the tradeoff is you are also only getting half the volatility of the stock market. You can’t optimize the performance of your portfolio in the future, but you can control your expenses, modify them, and take less in one year if you need to. Treat all of your assets as one big portfolio. You don’t want to incur unnecessary capital gains in your taxable accounts, so moving funds in retirement accounts is appropriate. The least movement possible is best and anything taxed as ordinary income should be put into retirement accounts. Risky parity is a style of investing that has become more accessible to everyone with no-fee trading. It is finding uncorrelated or negatively correlated assets and combining them to reduce the risk of the overall portfolio. The main driver of the portfolio is going to be stocks at 4-60%. The most diverse thing from stocks are Treasury bonds, like long-term Treasury bonds, at 20%. Gold may be an alternative. Bonds are not good income generators anymore. The go-to places for income sources are REITs and Preferred Shares. If you want to invest in something like Bitcoin, make sure you have a volatility match to it. Listener Andy asked about what percentage of a stock portfolio should be in international stocks. Frank says the issue with international funds is that they are highly correlated with US funds so they aren’t very useful. When Frank is deciding on investing in something, he looks at how useful it will be in his portfolio. He looks at its correlation with the rest of his portfolio and its volatility. You don’t want to put very much of something with high volatility in your portfolio. Listener Luke asked about Frank’s views on factor investing and if has or plans to have small-cap value funds in his portfolio. Franks says he does have small-cap value in his portfolio because they are less correlated with the overall stock market than an international fund. Franks says you want a basic and diversified two-fund portfolio that covers the whole market would consist of large-cap growth and small-cap value funds. The correlation between a total stock market fund and an S&P 500 fund is extremely high and a kind of false diversification. Although index funds are cap-weighted and gaining more and more of the larger companies over time, they are also self-cleansing in that companies doing worse fall down or fall off. Small-cap value funds do the reverse. When a company gets too big, it gets kicked out. Holding both types captures each end of the spectrum. According to the Macro Allocation Principle, what matters most in investing are the macro allocations between stocks and bonds. According to Jack Bogle, any 60-40 stocks to bonds portfolio is going to perform 94% the same way as any other 60-40 portfolio. Listener Claudia asks what a bond tent would do to her sequence of return risk. Franks says a bond tent is an old-fashioned way of dealing with sequence of return risk, but he says it’s not functionally different than buying a short-term or intermediate bond fund. Bonds should move opposite of the market, but lately, they have moved with the market. Franks says different bonds behave differently. Some do not provide much diversification. Focus on Treasury bonds for diversification. The hallmark of a very diversified portfolio is when you see different things moving in different directions at different times. Rental real estate and stocks have a low correlation, so it can be a good way to diversify, although sometimes they can move together as in 2008. In Frank’s mind, diversification should mean uncorrelated, it doesn’t mean having lots of stuff. Frank’s podcast is focused on risk parity and he has created six sample portfolios at Fidelity that he discusses each week. While Frank likes to nerd out on this stuff, you don’t need to to become a successful investor. Frank Vasquez Website: Risk Parity Radio Podcast: Risk Parity Radio Podcast Resources Mentioned In Today’s Conversation ChooseFI Episode 194 The Role of Bonds in a Portfolio Portfolio Visualizer Portfolio Charts The Four Phases of Saving and Investing For Retirement ChooseFI Episode 176 Flexible Spending Rules for Early Retirees Using Gold as a Hedge Against Sequence Risk – SWR Series Part 34 The Little Book of Common Sense Investing by Jack Bogle Money for the Rest of Us Podcast Money for the Rest of Us by J. David Stein If You Want To Support ChooseFI: Earn $1,000 in cashback with ChooseFI’s 3-card credit card strategy. Share FI by sending a friend ChooseFI: Your Blueprint to Financial Independence.
Listen in to this special episode as we welcome Jimmy from the BFA show as our guest to discuss Hot Rod. For Rod Kimball, performing stunts is a way of life, even though he is rather accident-prone. Poor Rod cannot even get any respect from his stepfather, Frank , who beats him up in weekly sparring matches. When Frank falls ill, Rod devises his most outrageous stunt yet to raise money for Frank's operation -- and then Rod will kick Frank's butt. Check out Jimmy and the BFA Show @ https://linktr.ee/JimmieMo
Krisha's sleeve is wet because Frank accidentally dumped the top part of a Brita filter pitcher on her hand and wrist while trying to fill her tea cup. Krisha & Frank both like Easter candy. When Frank auditioned for a radio job in Knoxville, he did a bit that involved stuffing as many Marshmallow Peeps in his mouth as he could. Frank received a magazine from a supermarket that had a “recipe” for Peeps s'mores except that they wouldn't use the word Peeps, instead referring to the product as “sugar-coated chick or bunny marshmallows.” Krisha made a Facebook post that said “In a relationship… with Reese's Peanut Butter Eggs.” It got lots of comments and reactions. Krisha likes the ratio of chocolate to peanut butter in the eggs better than in standard peanut butter cups. Krisha likes to shop in the “old-people candy section” at the drugstore. She gets spearmint leaves, orange slices, and other candies. Frank's mother's cousin sent a nice message to Krisha & Frank via Facebook. The message arrived one evening after Frank had been working in the yard and had decided to offer up his physical discomfort for the souls of the dead, especially his father. Cousin Bill's message mentioned that Frank's dad always said he was proud of Frank, which came as a surprise. Frank forwarded the message to his sisters, one of whom questioned Frank's thought that their dad might be in purgatory. Today's episode is sponsored by BoneZones.com (don't forget the S) where you can buy books and merchandise autographed by world-renowned forensic anthropologist Dr. Bill Bass. While supplies last, buy a t-shirt and a copy of either Art Bohanan's Prints of a Man or Watauga for only $30. Support the Krisha & Frank Show by purchasing our merchandise at https://teespring.com/stores/krishaandfrank Sign up for a 30-day trial of Audible Premium Plus and get a free premium selection that's yours to keep. Go to http://www.audibletrial.com/KrishaAndFrank Visit our website http://KrishaAndFrank.com. Send a text message or leave a voicemail for Krisha & Frank at (865) 236-0399. Please subscribe to our YouTube channel and hit the bell for notifications: https://YouTube.com/KrishaAndFrank Subscribe to the audio of our podcast on your choice of apps including https://krishaandfrank.podbean.com/ Find us on social media: https://www.facebook.com/KrishaAndFrank https://www.instagram.com/KrishaAndFrank https://www.twitter.com/KrishaAndFrank Thanks! K&F
When Frank speaks, Presidents listen. That's correct! Frank DiBello has been guiding defense leadership and Aerospace leadership for most of his career. He has consulted with Washington, D.C. federal agencies and leaders including congress and the Pentagon.On this episode of Business Elite : Brevard Edition, your host Jesse Hall invites Frank to join him for a fun and casual discussion. It's hard to not want to talk about Frank's complete resume of accomplishments. So we just talk about Frank's proudest moments right away and then discover his earliest days playing basketball in his neighborhood in Philadelphia, PA. You will love to hear this conversation and our hope is that you have some fun take-aways about the Space Coast, Space Florida and the endless pursuit of wonder and exploration.Support the show (https://www.patreon.com/Podcast321)
This week's 30 Rock celebrates love (whether that's between a man and car or an adultophobe and the student they took advantage of), mystery, and doing the right thing. So let's no waste too much time and stat this week's Go To There! When Frank's mom thinks Liz is his secret crush, it forces Frank to reveal all about Lynn Onkman (Susan Sarandon) to his mother (Patti Lupone). Can Liz maintain her food lust and dodge the rocky relationships? Meanwhile Kenneth is starting his new role in the Standards and Practices department, and quickly finds a rival in Bradley. Jack is seeing all the signs of corporate rivalry and when he's forced to confront an old associate from his past (Stanley Tucci), will he help Kenneth do the right thing? Finally, when presented with the chance to find out who stole Pete's whiskey, Jenna and Tracy use her failed procedural pilot skills to hunt the perpetrator down. But the truth may be too much for parties involved, can Jenna and Tracy do the right thing to make all parties happy in the end. Alexis Goodlooking might be good looking and good at looking at clues and scenes of crimes, but it also helps create one of the funniest 30 Rock episodes this season. As always, if you'd like to donate for production costs, website hosting, etc, hit up our Ko-Fi link to do so. And, subscribe and rate/review on Apple Podcasts to help us grow even further!
Krisha got a vintage faux-fur hat from her friends. She stayed off social media for a month, returning on February 1 to share posts about the Krisha & Frank Show and the partnership with SeeMoreSmokies.com. Krisha & Frank realize that some content they might have posted on social media is better off being saved for the podcast. Krisha made tea when she arrived at the house. Frank can't understand why he has so much tea in the house. He suspects that the tea Krisha is drinking has been in the house for many years. Krisha noticed that the microwave was still very clean. Frank's wife Jere had scrubbed the microwave two weeks ago in preparation for a visit from a WATE-TV cameraman. Frank has kept in clean by putting a paper plate over his food as he reheats it. He reuses the plate similar to the way his mother-in-law did. Krisha had dinner with a friend but didn't want to wash dishes and risk putting them away wrong. When Frank's kids visit they sometimes put away kitchen utensils in different drawers. Krisha went to Walmart to buy wiper blades. At the same time, Frank was in Sam's Club and his wife was in Walmart. Krisha found Jere in the store to say hi. Frank was surprised that Krisha travels to the West Knoxville Walmart. She says shoppers are more likely to wear masks at that location. Frank says it's because of the proximity to Trader Joe's. Frank was recently interviewed by Neal Michaels and John Ashton on The Approach Shot podcast. Krisha noticed that they mispronounced her name as “Kreeesha.” Frank thinks it's because Amazon Alexa also mispronounces her name that way. Krisha rhymes with Tricia. Today's episode is sponsored by BoneZones.com (don't forget the S) where you can buy books and merchandise autographed by world-renowned forensic anthropologist Dr. Bill Bass. Support the Krisha & Frank Show by purchasing our merchandise at https://teespring.com/stores/KrishaAndFrank Sign up for a 30-day trial of Audible Premium Plus and get a free premium selection that's yours to keep. Go to http://www.audibletrial.com/KrishaAndFrank Please subscribe to our YouTube channel and hit the bell for notifications: https://YouTube.com/KrishaAndFrank Subscribe to the audio of our podcast on your choice of apps including https://KrishaAndFrank.podbean.com/ Find us on social media: https://www.facebook.com/KrishaAndFrank https://www.instagram.com/KrishaAndFrank https://www.twitter.com/KrishaAndFrank Thanks! K&F
Krisha is taking a hiatus from social media. Frank says that her friends and fans will have to watch this show to keep up with her. Krisha read an article suggesting that newly dating couples refrain from holding hands or kissing for the first three months. Frank says that would be a return to old-fashioned courtship. Krisha says that it's like dating online for three months before meeting in person. Frank Jr. is a fan of a British game show called Only Connect hosted by Victoria Coren Mitchell. She has a biting wit that makes the show funny. Contestants have to find the link between four items. It can be hard for Americans to understand when they use uniquely British terms like “hob” or “kitchen extractor.” Krisha's Welsh friend used the term “push-chair” to mean stroller. When Frank worked at KROQ, Simon Le Bon of Duran Duran asked him for a “loud-talker.” Eventually they figured out that he meant a bullhorn. Today's episode is sponsored by Steve's Tree Service. They have 5 star ratings on Facebook, Google, Yelp, and neighborhood apps. Steve's Tree Service serves Knox, Sevier, Blount, Anderson, Loudon, and Jefferson Counties. Call 865-257-6214. Sign up for a 30-day trial of Audible Premium Plus and get a free premium selection that's yours to keep. Go to http://www.audibletrial.com/KrishaAndFrank Please subscribe to our YouTube channel and hit the bell for notifications: https://YouTube.com/KrishaAndFrank Subscribe to the audio of our podcast on your choice of apps including https://krishaandfrank.podbean.com/ Find us on social media: https://www.facebook.com/KrishaAndFrank https://www.instagram.com/KrishaAndFrank https://www.twitter.com/KrishaAndFrank Thanks! K&F
One of Frank's neighbors has hung a giant red ornament in a gnarled, bent tree. It is reminiscent of Charlie Brown's Christmas tree. Frank helped his grandson with an at-home learning assignment. Artie called on FaceTime to read his list of vocabulary words and then look for those items around his house. Krisha's kids switched to virtual learning. It's hard to keep up with the minute-by-minute schedule. A teacher told Frank that they see video games playing in the background during some Zoom calls with students. Krisha bought a space heater at Lowe's and was surprised to see so many dogs in the store. When she bought her Christmas tree there, she had to wrap it herself and carry it from the garden center to the main checkout. Krisha wants to put herself through the tree-netting device. When Frank lived in California, he was surprised to see wooden criss-cross Christmas tree stands like ones on A Charlie Brown Christmas. Krisha hung stockings in her new home for herself and her kids. Today's episode is sponsored by Steve's Tree Service. They have 5 star ratings on Facebook, Google, Yelp, and neighborhood apps. Steve's Tree Service serves Knox, Sevier, Blount, Anderson, Loudon, and Jefferson Counties. Call 865-257-6214. Sign up for a 30-day trial of Audible Premium Plus and get a free premium selection that's yours to keep. Go to http://www.audibletrial.com/KrishaAndFrank Please subscribe to our YouTube channel and hit the bell for notifications: https://YouTube.com/KrishaAndFrank Subscribe to the audio of our podcast on your choice of apps including https://krishaandfrank.podbean.com/ Find us on social media: https://www.facebook.com/KrishaAndFrank https://www.instagram.com/KrishaAndFrank https://www.twitter.com/KrishaAndFrank Thanks! K&F
A YouTube viewer asked for an update on Avogadro the Avocado plant. Frank stresses Krisha out and then she says something funny to relieve the tension. Krisha took a Praxis test to be a teacher. Frank thinks the name sounds like a mispronunciation. Krisha is the same age as the “vintage” posters at Sweet Fanny Adams Theatre. When Frank was 40, he went to Alaska and decided he could visit all 50 states by the time he turned 50. Krisha wants to spend a year driving around the country. Krisha was preparing to go running when she encountered a group of mature women taking a line-dancing class in a parking lot. They invited her to participate. One woman couldn't believe how easily Krisha learned the steps. Frank can relate because he had to learn new choreography for The Nutcracker in 2019. His “ballet wife” had no trouble learning it and dragging Frank through the new steps. To celebrate her “old-lady line-dancing” Krisha went to dinner at 4:15 p.m. at Cracker Barrel before going to the “bougie Kroger” at Kingston Pike and Cedar Bluff. Frank had mistakenly thought the “bougie Kroger” was the one where the college girls can be seen “lampshading” after they go to Sun Tan City. Today's episode is sponsored by BoneZones.com (don't forget the S) where you can buy books and merchandise autographed by world-renowned forensic anthropologist Dr. Bill Bass. Mention the Krisha & Frank Show to get free shipping on Christmas orders. Sign up for a 30-day trial of Audible Premium Plus and get a free premium selection that's yours to keep. Go to http://www.audibletrial.com/KrishaAndFrank Please subscribe to our YouTube channel and hit the bell for notifications: https://YouTube.com/KrishaAndFrank Subscribe to the audio of our podcast on your choice of apps including https://krishaandfrank.podbean.com/ Find us on social media: https://www.facebook.com/KrishaAndFrank https://www.instagram.com/KrishaAndFrank https://www.twitter.com/KrishaAndFrank Thanks! K&F
REI Brothers - Financial Freedom through Multifamily Investing
Join German and Oscar Buendia with their guest, Frank Scappaticci, as they talk about finding investors and marketing in the single family space. Frank is a Chief Executive Officer and Partner at Gray Line Investments. He shares the advantages and a different perspective on why you should consider investing in single family properties. Here’s a breakdown of what to expect in this episode: FRANK AND HIS PARTNER STARTED THEIR COMPANY IN LATE FEBRUARY 2020.
IN THE SPIRIT OF HALLOWEEN, THE NATION OF PODCATION REVIEWS THE FIRST HELLRAISER MOVIE. THANK YOU TO OUR SPECIAL GUEST “THE HALF BLOOD PRINCESS” MARLEE FROM PODCAST 9 3/4: A POTTER PODCAST. Sexual deviant Frank (Sean Chapman) inadvertently opens a portal to hell when he tinkers with a box he bought while abroad. The act unleashes gruesome beings called Cenobites, who tear Frank's body apart. When Frank's brother (Andrew Robinson) and his wife, Julia (Clare Higgins), move into Frank's old house, they accidentally bring what is left of Frank back to life. Frank then convinces Julia, his one-time lover, to lure men back to the house so he can use their blood to reconstruct himself. Leave your comments, thoughts and opinions below Facebook: Nation of Podcation Instagram: @nationofpodcation @thereal_obarberbrand Snapchat: npodcation Twitter: npodcation Email: nationofpodcation@gmail.com Produced, Edited and Mastered by: @thereal_obarberbrand Hit the LIKE BUTTON and SUBSCRIBE!!! #hellraiser #pinhead #horror #horrormovie #cenobite #cenobites #demons #angels #recap #review #slasher #clivebarker #ashleylaurence #dougbradley #frank #kirsty #julia #larry #hellraisermovies #horrorfranchise #hellraisermovie #femalecenobite #chatterer #butterballcenobite #engineercenobite #engineer #hell #lamentconfiguration #box #thebox
How I Creatively Booked Meetings Using Video With people being more isolated, the trend of how to set appointments is changing. Salespeople need to be more creative about how to get a prospect's attention, such as using videos. This episode will be about using this approach to make you stand out from the crowd and get that meeting. Frank Weshcler works for a company called Dynamic Signal. They started in San Bruno but for the last two years, the company has branched out to Chicago. It is a communications and engagement platform to help enterprises and commercial size companies. The journey toward creating videos When Frank was still interviewing with Dynamic Signal, he was asked how comfortable he was in front of the camera. With video creation being part of their outreach, he needed to be able to do quick 30-second dynamic video clips where he could introduce himself and create a pitch. With his theater background, he was immediately comfortable and got started making videos. Use your creativity Frank's company uses Vidyard, a video platform that integrates with their sales platform. It helps them find videos easily, attaches them into emails, and sends them. Frank has been very creative in all his videos. In one of his videos he ate the restaurant's hottest wings, with triple sauce, and recorded himself pitching to the client while his mouth was on fire! Despite the fact he was coughing and choking, he pressed on. The client loved it, sent it out to their entire team, and Frank got a meeting. For him, it was worth it! Keep in mind, the meeting took time and follow-up. After not hearing from the prospect after the initial video, he reached out again with another video, but without the wings this time, to ask if the client had seen the video. It was then that Frank was able to solidify the meeting. Don't be discouraged after just one touch. Clients get busy. The formula in creating a video There is no one formula in creating a video but you can do the research to find the connective niche angle that will be the focus of your pitch. For a sports car company, Frank made a video of himself building one of their cars out of Legos in his workshop using his GoPro. He titled it “I Made Your Car in My Workshop” and it became click-worthy for the client. The video was tied into their brand and interest. Put yourself in your client's shoes. What would make something click-worthy for you? When you create a video, tie it into the prospect's brand or the contact's personal interests. #SalesVideos How to use videos Frank loves using videos as an ice-breaker. He often sends a video for the first or second touch depending on who he is reaching out to. After the video, the next step is getting on the phone. If he still doesn't get a response, he sends another follow-up video just to remind them of his first video. If he still doesn't get a reply, he lets it go. Research plays a huge part in the process of making a video. In this stage of the process, your job is to create an idea that will be relatable to them. What are the prospect's interests or hobbies? What are their favorite sports teams? Here is where you can use LinkedIn and other social media platforms to dig deep. Frank discovered one prospect was a slam poet so he made a slam poetry video. Use your videos to personalize your pitch in a way your competition hasn't. Through your efforts, you ‘re making your introductory video a cut above the rest. The bane in video creation Not all people are using videos for their pitch and introduction because not all salespeople are comfortable in front of the camera. The trend in sales, however, is going more toward videos as salespeople are now using Zoom in their videoconferencing. Hopefully through Zoom salespeople are getting more comfortable being in front of the camera and will take advantage of this video trend as it gains popularity. Frank had never heard utilized video prospecting before joining Dynamic Signal but he's learned the huge advantage of personalization through this mode of communication. As the use of Zoom progresses, using video prospecting may soon become the norm. Don't limit yourself. “How I Creatively Booked Meetings Using Video” episode resources Connect with Frank via his LinkedIn account. You can also email him at fweschler@dynamicsignal.com or call him at 847-521-0366. If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It's a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. We'd love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
For Rod Kimball, performing stunts is a way of life, even though he is rather accident-prone. Poor Rod cannot even get any respect from his stepfather, Frank, who beats him up in weekly sparring matches. When Frank falls ill, Rod devises his most outrageous stunt yet to raise money for Frank's operation -- and then Rod will kick Frank's butt. Ladies and Gentlemen, welcome to the Bottom of the Bin --- Send in a voice message: https://anchor.fm/bottomofthebin/message
Enjoy our presentation of Frankly in Love, written by David Yoon and published by Penguin Random House. In today's story, Korean American high school senior Frank Li is a Limbo-someone caught between their parents' traditional expectations and their own Southern California upbringing. When Frank falls for a white girl, he knows his parents will never approve and makes a pact with Joy Song - a fellow Limbo in a similar predicament. Frank thinks it's the perfect plan, but in the end, Frank and Joy's fake-dating maneuver leaves him wondering if he ever really understood love-or himself-at all.Frankly in Love is a New York Times Bestseller, a David C. Morris YA Debut Award finalist, and won an Asian Pacific American Librarians Association Honor. Frankly in Love is recommended for ages 14+ for swearing and mature themes, including violence, sexuality, and underage drinking. Please see Common Sense Media for more information and reviews: https://bit.ly/FranklyinLoveReviews Frankly in Love is available in the following formats.Libby Ebook: https://bit.ly/FranklyInLoveLibbyEbookLibby Audiobook: https://bit.ly/FranklyInLoveLibbyAudiobook Visit calvertlibrary.info for more information. Music: Sad Clown (excerpt) by Orquesta Arrecife. Licensed under CC BY-SA 1.0 http://www.opsound.org/artist/orquestaarrecife/
Frank Beaullieu Randol is passionate about seafood, especially about sustaining our Gulf Seafood industry and keeping our Cajun culture alive for generations to come. In this Discover Lafayette podcast, you'll have the pleasure of hearing Frank discuss what it has taken to keep his restaurant, Randol's, going for almost five decades, how he worked to introduce authentic Cajun music and dancing to states across the U. S. in the 1980s, and how migrant workers are an indispensable component of the seafood processing business as well as many other labor-intensive industries in America. Frank Randol is just as passionate about sharing his love of Cajun food and culture as he was thirty years ago when he took his "Cajun Fest" on the road across the U. S. The World's Fair held in New Orleans in 1984 ignited an interest in all things Cajun and Frank Randol ensured that accurate information on its heritage was shared. Frank was glowingly written up by the Chicago Tribune on October 25, 1989, where he joked he had earned his "masters in crabology" An iconic figure in Lafayette, Frank Randol is celebrating his 49th year in the restaurant and seafood processing business. Randol's Cajun Dance Hall is internationally famous for its authentic old-time dance hall feel and is a destination for tourists. Approximately 60% of visitors are from out of town with many being European and French-speaking. The floor has taken a beating over the years with untold numbers of dancers stomping away; Frank notes with pride that they're now on their fourth dance floor with the first having been constructed from pine and the past three out of oak. "Crowbar parties" were used to replace each of the floors, with dancers using crowbars to remove the planks over three nights while they kept on dancing," according to Frank. As they say, "Laissez les bons temps rouler" or let the good times roll! Randol's traditional Cajun dance hall (salle de danse) remains a popular place for locals and tourists. Frank Randol is proud to report that at times there will be four generations of a family on the dance floor passing a good time to the Cajun music performed by such bands as Terry Huval and the Jambalaya Cajun Band. There is no cover charge for enjoying the music and dancing at Randol's. Randol’s has been open at its Kaliste Saloom location for 40 years, and Frank had a facility for 9 years before that in Henderson, LA. Many people may not realize that Frank’s restaurant sits on property formerly owned by his ancestors, the Billeaud family, known as the Long Plantation, one of the area's largest working plantations which encompassed 600 acres in the Kaliste Saloom and Ambassador Caffery corridor in Lafayette. His restaurant and seafood processing plant take up about 5 acres, and he also has property near Our Lady of Lourdes which was also carved out of the 200 acre tract inherited by Della Marie Billeaud Beaullieu, his grandmother. (Comeaux High School was built on 30 acres donated by the Billeaud heirs and River Ranch also sits on this land.) Photos of former Long Plantation developed by the Martial Billeaud family, ancestors of Frank Beaullieu Randol, which originally encompassed 600 acres and was one of the largest working plantations in the area. When Frank chose the Kaliste Saloom site for his restaurant 40 years ago, people thought he might be a bit crazy as it was on an isolated two-lane road with very little commercial activity. Yet through the years, the wisdom of his decision has become apparent as Lafayette's growth has headed south and his restaurant is on one of the busiest streets in Lafayette. His reputation among his peers is exceptional, as affirmed by George Graham, below: "There’s only one place in Acadiana that I’ll eat boiled Louisiana blue crabs — Frank’s place. With his friendly smile and infectious laugh, my good friend Frank Randol rules the dining room of Randol’s Restaurant and Dancehall. He is a smart,
S9E9: Stefon Morant and The Kingpin’s Payroll In the late 80’s and early 90’s, Stefon Morant and Scott Lewis were selling drugs for organized crime figure Frank Parise. When Frank was set to go away on a weapon’s charge, he asked Scott to take over the drug dealing arm of his criminal enterprise, but Scott wasn’t trying to go deeper into illegal activity. When he refused, Frank tapped a detective he had on the payroll, Vincent Raucci. On October 11th, 1990, former New Haven, CT alderman Ricardo Turner and his lover Lamont Fields were shot dead in their bed, and Raucci knew just who to pin it on. How would he make it stick? By extracting a false confession from Scott’s good friend Stefon - one he would never sign. His refusal to participate in Scott’s railroading sealed him to the same fate. Stefon was in the Carolinas at the time of the murders, but that didn’t matter. Raucci put the screws to another character in the New Haven drug game, Ovil Ruiz, who would name Scott and Stefon in his false confession in exchange for leniency in his own legal troubles. With the help of Raucci’s direct supervisor, Detective Sweeney, an FBI investigation, and the tireless aid of some Ivy League law school students under the tutelage of professor Brett Dignam, Scott Lewis would eventually be fully exonerated. However, the District Attorney would only allow Stefon to cop a plea, rather than be declared innocent as well. The man that was targeted for wrongful conviction simply for knowing Scott Lewis is still fighting for exoneration from the outside for the same crimes that Scott was exonerated for in 2016. The trailer for the documentary “120 Years” about Scoot and Stefon’s case can be found here: https://www.120yearsfilm.com/ http://www.wrongfulconvictionpodcast.com Wrongful Conviction with Jason Flom is a production of Lava for Good™ Podcasts in association with Signal Co No1 and PRX.
End-user computing is sophisticated, and we will try to summarize, simplify and have fun discussing it! Join Andy Whiteside, our CEO and Bill Sutton, our Director of Services, while to introduce XenTegra's new series of Podcasts!Andy Whiteside: 00:00 All right. Well hello everyone. My name is Andy Whiteside and I am going to be hosting, this is our introductory podcast for the Citrix session with me as bill Sutton. Bill Sutton is the director of services, whereas integrity bill is a, a very longterm Citrix guy. A bill. How long have you been in the in the, in the UC business and specifically working with Citrix productsBill Sutton: 00:20 Since about 1998 starting on when frame one. Dot eight with a couple of customers.Andy Whiteside: 00:25 Wow. Well that's a, that actually beats me. I started in 99 with a w I guess it would've been when frame, what was probably when frame or Metta frame. Early metal frame days. Yeah, I think I was when frame, which is which ones? The one where it went from being its own product to where it became a bolt onto Microsoft terminal services matter frame. Metal frame. Okay. Yeah.Bill Sutton: 00:48 When Frank was the one where you got a DVD or CD, I guess it was a CD at the time that contained both the NT three, five, one kernel as well as the wind frame software. All on all bundled together. You just slept it in and installed it and you had a working Citrix environment.Andy Whiteside: 01:04 Yeah, and that's great. Maybe at some point in this series we'll get to get one of the old citrus guys on to tell us about the whole Microsoft back and forth. They went through to try to, to try to get access to the code and build upon build upon the Microsoft solution, which led to I guess a metal frame from wind frame. Right.Bill Sutton: 01:22 Yeah, that would be really cool to get kind of an insider's view of that, that that would be an interesting trip down memory lane.Andy Whiteside: 01:27 I think there's been a lot of that that's happened through the years. A couple of podcasts here and there, but it's been so long that I bet a bet a lot of the guys involved in that or, or maybe not in the business anymore or you know, a lot of the new folks have never heard that story and how, you know, Microsoft and Citrix got together to create this partnership.Bill Sutton: 01:44 Yeah. Certainly in the EUC space. I would imagine a lot of the folks that are, that are working with the products day to day these days aren't aware of the history and where the various components all came from. You know, the Citrix stack, the Asti HDX FAC versus RDS, you know, where did RDS come from? And Microsoft invented or they get it from Citrix. You and I know the answer, but the interesting to convey that type of information I think to some of the folks who areAndy Whiteside: 02:10 Well, and I think this part of our conversation here is a good segue into the, a, the concept of this podcast. So you and I and others, we're going to invite others. We're going to go and we're going to look at Citrix blogs that come out on a weekly basis and, and we're going to pick one each show and we're going to dissect that that blog and we're going to figure out what's in it for the community. What's in it for Citrix? You know, what the, what the the writer, the author is trying to get across and we're even going to invite the author and see if they'll join us for this podcast. And
Key Links: Instagram: @frankshamrock Twitter: @frankshamrock The Shamrock Way Charity Frank Shamrock Website Ted Talk - “Fear is an Illusion” ___ This week Laura chats with legendary fighter Frank Shamrock. Frank shares about his childhood - one of foster homes, group homes, and quite a bit of trouble that eventually landed him in prison. But Bob Shamrock, one of his group home parents, didn’t ever lose hope in him and rather saw a kid who needed love and support. He visited him in prison and continued to speak encouragement and purpose over his life, giving him the confidence to focus on training. When Frank was released three years later it was with a new mission: to become a champion fighter. Frank spent the next 16 years building a career that spanned three different fighting organizations, a myriad of titles, and that landed him the “Fighter of the Decade” honors for the 1990’s. He became a student of mixed martial arts, styles of wrestling, and of his opponents. Although he seems unbeatable, Frank shares about how he has always grappled with fear and insecurity and how his greatest opponent was actually retirement, learning to be “normal” and still find purpose and fulfillment. Despite being the greatest wrestler at the end of the last century, it has been through his charity, trips with Hope Sports, and time serving in his community that he has felt the most accomplished. Learn more here: http://www.hopesports.org/ufc-champion-frank-shamrock For further information about trips with Hope Sports visit www.hopesports.org. For more about our host, visit www.laurawilkinson.com and follow her on Facebook and Instagram. ___ Produced by Simpler Media
Frank Trevino Frank is the CEO of Exodus Space and also involved with the AI company, Tin Man Kinetics. He tries to educate people to see the positive side of AI versus all the negative things we see coming out of Holywood. How did Frank get started in Space? (01:09) Frank explains that there is a commonality between being an AI strategist, a digital marketing strategist and working space. He says that AI and digital marketing are both data-driven and looking back on his career he can see how he pivoted from traditional marketing to digital marketing first. His role slowly changed from engaging with customer to product development. Next Frank went into space but realized that things don’t happen very fast in space, it required a lot of patience. Frank got out of space and went into technology where he amongst other things worked in business intelligence and eventually AI. After working in Asia for a while he went back to the States and found himself in a position where he was able to combine his knowledge of AI with space. Frank is now working with two companies, Tin Man Kinetics, an artificial intelligence and digital solutions company, and Exodus Space. Where are you in the process of bringing space and AI together? (10:29) When Frank first worked in space, things that took 20 years takes about 10 years now. The other good thing is that there are more technology players coming into space. He thinks that their vertical take off and land space plane, which is in the conceptual stages now, will be ready in 2024 or 2025. The other project they are working on, Human Rated, will be ready in the early 2030s. They are looking at markets they can get into to see how they can give the investors a return. One such market is payload to the International Space Station, and the other is taking up satellites. Talking a little more about the AI component and issues associated with it. (13:21) Frank agrees that the security and ethical issues around AI will always be in the back of our minds. One of the ways they address this issue at Tin Man Kinetics is by having the tag lag line “Technology with heart”. Their goal is to help offer solutions to help people do positive things, and that is how they educate people about AI. One of the mandates in their charter is to hold charity events. They invented an app that incorporates images with machines learning and big data. People are invited to take images and the app redraws the images in Van Gogh’s or Picasso’s styles. At the end, the best images are printed out and auctioned off with the money going to charity. This helps to educate people about the positive side of AI versus the negative picture Holywood is painting. How does Frank’s marketing background and AI come together? (16:31) Franks starts by explaining the differences between AI, deep learning and machine learning. Frank is using AI to look at pictures to determine the demographics of the people in the image. Before using AI, the company didn’t know they have all this data available to them, because AI wasn’t available to do the analysis and find the patterns in the images Now, the company is using this new information to run a loyalty program The exciting part for Frank is that AI is always looking at the data you have and figuring out what data you are trying to find. Where the images were phase one, video is phase two from where AI is going to extract data and find patterns we can use in marketing. He says that AI is very versatile also outside of marketing. People are using AI to find new combinations of spices, to be creative and compose music and to direct movies and in HR to determine what training is best suited to the individual. Frank’s book recommendation
Making an offer on social media is one of the easiest parts of the Intent Based Branding strategy to make mistakes with. Learn about the right way to pitch on social media and why making your offers internet marketing style just doesn’t work anymore. While you’re at it, you will also find out the true purpose of creating social content. (Hint: it’s not about selling your products.) The videos for the past two weeks would fall under the banner of Intent Based Branding. The methodology involves putting out content that sells and is broken down into three phases. Phase 1 is helpful useful content that makes an offer, phase 2 is understanding that content is an asset for your business that keeps on performing, and phase 3 is advertising. The content always does three things: provides value, builds goodwill, and makes an offer. The format of the content is usually video, typically live. When Frank teaches the method to people, they usually create the content as if they were producing a webinar, which is not the right way to do it. The best way to create this kind of content is not the traditional internet marketing way, instead do it the way the Home Shopping Network would. The offer at the end can be hard, which is the usual way that internet marketers do it. Deliver content first with an offer tacked on at the end of the presentation. On social media, you should circle back to your offer several times during the content that you are creating. The trick is to not overthink how to do it smoothly because that is almost impossible. A great way to interject your offer is the phrase “before I forget…” Many people are afraid of making too many offers because they’re scared that the viewers will get mad, which is very unlikely. Most of the people who would watch the kind of content that you will create are typically scanning their feed. Attention is fleeting on social media, which is why you need to put your offer in there regularly because if you wait until the end they are probably going to miss it. The content is all part of a big campaign that’s made up of units and each unit has its job. Your sales process is another unit in the campaign and everyone’s sales process is a little different. In social media, you let the sales process do the selling, you let the social part, the content unit, send people to the sales process. Your content does not have to be brand new and fresh every time. It doesn’t have to be perfect.
Making an offer on social media is one of the easiest parts of the Intent Based Branding strategy to make mistakes with. Learn about the right way to pitch on social media and why making your offers internet marketing style just doesn’t work anymore. While you’re at it, you will also find out the true purpose of creating social content. (Hint: it’s not about selling your products.) The videos for the past two weeks would fall under the banner of Intent Based Branding. The methodology involves putting out content that sells and is broken down into three phases. Phase 1 is helpful useful content that makes an offer, phase 2 is understanding that content is an asset for your business that keeps on performing, and phase 3 is advertising. The content always does three things: provides value, builds goodwill, and makes an offer. The format of the content is usually video, typically live. When Frank teaches the method to people, they usually create the content as if they were producing a webinar, which is not the right way to do it. The best way to create this kind of content is not the traditional internet marketing way, instead do it the way the Home Shopping Network would. The offer at the end can be hard, which is the usual way that internet marketers do it. Deliver content first with an offer tacked on at the end of the presentation. On social media, you should circle back to your offer several times during the content that you are creating. The trick is to not overthink how to do it smoothly because that is almost impossible. A great way to interject your offer is the phrase “before I forget…” Many people are afraid of making too many offers because they’re scared that the viewers will get mad, which is very unlikely. Most of the people who would watch the kind of content that you will create are typically scanning their feed. Attention is fleeting on social media, which is why you need to put your offer in there regularly because if you wait until the end they are probably going to miss it. The content is all part of a big campaign that’s made up of units and each unit has its job. Your sales process is another unit in the campaign and everyone’s sales process is a little different. In social media, you let the sales process do the selling, you let the social part, the content unit, send people to the sales process. Your content does not have to be brand new and fresh every time. It doesn’t have to be perfect.
Brandon Ramones talks shop about his short script, 'Monkey Bars' -Logline: "When Frank and Richard find out that they're best friend Miles has been hiding a drug addiction, they take matters into their own hands and begin a wild intervention." Learn more at ScriptShopShow.com/70
Takeaways – A podcast about learning from the wisdom of others
I am blessed to be around remarkable people. There are always Takeaways to learn. That is what I am sharing on this podcast. Takeaways – Life. Lessons. Learned. explores learning from the wisdom of others. By all accounts Frank Martin is going out on top! He built Martin-Harris Construction into the largest general contracting company in Las Vegas with well over $400 million in annual billings and over 400 employees. Frank sold Martin-Harris to Big-D Corp in 2014 for a figure that not even his accounting team knows. Earlier in 2018 Frank secured one of the largest jobs going on in Las Vegas - the Convention Center! While Frank has received a multitude of awards and accolades over the years it wasn't always smooth sailing. When Frank moved to Las Vegas in 1961 his family's first home was a motel. Eight years after going into business for himself he was faced with losing it all. Frank would face losing everything twice more in his career. His faith, support from his wife Bonnie, resolve for having a plan and working his plan lead Frank to a dynamic life! Frank and I covered a lot of ground in this episode, like lessons he learned from Irwin Molasky, Mark Fine and J.A. Tiberti. One of my favorite parts of this episode is when Frank shares a quote his mother would say, "You can step on someone's shoes and still leave the shine." We talked about the early days of Martin-Harris how Frank would fall asleep on his drafting table, would wake up there to start the work day in the morning, and then would moonlight as a carpenter. What else can you learn from a person like Frank? Here are just a few of the Takeaways that we discussed on this episode. Why having a thirst for learning is paramount? What is the difference between Success and Significance? How profound business insights can be learned from a 3-legged stool milking cows. I hope you enjoy! Thank you for listening! Please subscribe to “Takeaways”, rate and review wherever you get your podcasts. You can find Takeaways at any of the links below: APPLE PODCAST STITCHER GOOGLE PODCAST SOUNDCLOUD Brought to you by:
The Celtic Star Podcast: A Celtic State of Mind presents its 36th instalment of insightful discussion around the culture of Celtic Football Club, the city of Glasgow, and fans of the reigning treble-winning Scottish champions.This week, Paul John Dykes and Kevin Graham are joined by one of the heroes of Celtic's centenary season - Frank McAvennie.When Frank joined Celtic fromWest Ham in October 1987, he was undoubtedly one of English football's hottest properties. Billy McNeill had to splash out a club record fee to secure the flamboyant striker's services, but there is no doubt that he repaid every penny during that glorious double-winning season.None more so than in the 1988 Scottish Cup final when Frank scored a double as Celtic came from behind to clinch the league and cup double. He immortalised himself in Celtic's history that day, yet he cannot be seen on the stadiums fascia, which is decorated with images of club icons.This omission by the club is understandably something of a bugbear of Frank's, and he is candid when discussing his disappointment at being left out by Celtic's current incumbents. The 1980s pinup also speaks about his fallout with the Celtic board, his appearance at a criminal court following an Old Firm sending-off, and that gloriously sunny day at Hampden almost 30 years ago.A Celtic State of Mind has gone from strength-to-strength over the last few months, and there are many more guests lined up in the weeks ahead from the world of sport, music, film, art, broadcasting, literature and politics.Connect with A Celtic State of Mind @PaulDykes, @anorthernprose and @CelticStarPod and subscribe to the podcast via iTunes or through your podcast player.
We're back with our Punisher Episode One Review of "3AM" we discuss our top five points about this episode in our Spoiler filled discussion about the first spin off show from the Marvel Netflix universe. As always make sure you've watched the episode before listening to the podcast. Punisher Episode One Review Podcast Spoiler filled Synopsis Written by: Steve Lightfoot Directed by: Tom Shankland Six months after completing his punishment of the Kitchen Irish and the Dogs of Hell, Frank Castle (Jon Bernthal) is back in New York and taking out his anger on a building site. Living under his original name Pete Castiglione he spends his days and nights here trying to avoid forming a friendship with rookie builder Donny Chavez (Lucca De Oliveira) or thinking about the family he has lost. Donny is desperate to make some work colleagues and after paying for an expensive night out he makes friends with four other workers on the site Lance (Chris Critelli), Paulie (Tyler Elliot Burke), Leo (Jason Hite) and Scut (Ben Rezendes). When Scut gets injured in a work accident the rest of the crew bring Donny into the team for a snatch and grab on the Gnucci crime families weekly card game. Donny messes up and drops his ID exposing the group. When Frank hears the gang attempting to kill Donny for his mistake he stands up for the little guy killing the group and taking out every member of the Gnucci card players. But as Castle leaves the Gnucci murder scene a watcher in waiting picks him out from security footage. “Welcome back Frank”. Meanwhile Homeland Security agents Dinah Madani (Amber Rose Revah) and Sam Stein (Michael Nathanson) are investigating an incident in Kandahar involving The Blacksmith and connected to The Punisher. Thanks so much for listening to our Punisher Episode One Review Podcast. If you would like to send any of your thoughts in please send them to feedback@defenderstvpodcast.com join us on facebook at Facebook.com/groups/defenderstvpodcast or follow us on Twitter @defenderscast and you can also record your thoughts for the podcast directly from our website defenderstvpodcast.com by clicking the “Send Voicemail” button. Thank you so much for joining Defenders TV Podcast for our Punisher Episode One Review. We will return next week with our review of The Punisher Episode Two "Two Dead Men" talk to you then. Thanks for listening John, Chris and Derek Defenders TV Podcast Date recorded: 11/11/2017 Date published: 18/11/2017 MP3, 90.04 mins, 96kbps, 62.0 MB All images and audio clips are copyright of their copyright holders no infringement is intended. The music for this episode "Intro" from the Spell Breaker E.P. by Tri-Tachyon is licensed under an Attribution License.
We're back with our Punisher Episode One Review of "3AM" we discuss our top five points about this episode in our Spoiler filled discussion about the first spin off show from the Marvel Netflix universe. As always make sure you've watched the episode before listening to the podcast. Punisher Episode One Review Podcast Spoiler filled Synopsis Written by: Steve Lightfoot Directed by: Tom Shankland Six months after completing his punishment of the Kitchen Irish and the Dogs of Hell, Frank Castle (Jon Bernthal) is back in New York and taking out his anger on a building site. Living under his original name Pete Castiglione he spends his days and nights here trying to avoid forming a friendship with rookie builder Donny Chavez (Lucca De Oliveira) or thinking about the family he has lost. Donny is desperate to make some work colleagues and after paying for an expensive night out he makes friends with four other workers on the site Lance (Chris Critelli), Paulie (Tyler Elliot Burke), Leo (Jason Hite) and Scut (Ben Rezendes). When Scut gets injured in a work accident the rest of the crew bring Donny into the team for a snatch and grab on the Gnucci crime families weekly card game. Donny messes up and drops his ID exposing the group. When Frank hears the gang attempting to kill Donny for his mistake he stands up for the little guy killing the group and taking out every member of the Gnucci card players. But as Castle leaves the Gnucci murder scene a watcher in waiting picks him out from security footage. “Welcome back Frank”. Meanwhile Homeland Security agents Dinah Madani (Amber Rose Revah) and Sam Stein (Michael Nathanson) are investigating an incident in Kandahar involving The Blacksmith and connected to The Punisher. Thanks so much for listening to our Punisher Episode One Review Podcast. If you would like to send any of your thoughts in please send them to feedback@defenderstvpodcast.com join us on facebook at Facebook.com/groups/defenderstvpodcast or follow us on Twitter @defenderscast and you can also record your thoughts for the podcast directly from our website defenderstvpodcast.com by clicking the “Send Voicemail” button. Thank you so much for joining Defenders TV Podcast for our Punisher Episode One Review. We will return next week with our review of The Punisher Episode Two "Two Dead Men" talk to you then. Thanks for listening John, Chris and Derek Defenders TV Podcast Date recorded: 11/11/2017 Date published: 18/11/2017 MP3, 90.04 mins, 96kbps, 62.0 MB All images and audio clips are copyright of their copyright holders no infringement is intended. The music for this episode "Intro" from the Spell Breaker E.P. by Tri-Tachyon is licensed under an Attribution License.
We're back with our Punisher Episode One Review of "3AM" we discuss our top five points about this episode in our Spoiler filled discussion about the first spin off show from the Marvel Netflix universe. As always make sure you've watched the episode before listening to the podcast. Punisher Episode One Review Podcast Spoiler filled Synopsis Written by: Steve Lightfoot Directed by: Tom Shankland Six months after completing his punishment of the Kitchen Irish and the Dogs of Hell, Frank Castle (Jon Bernthal) is back in New York and taking out his anger on a building site. Living under his original name Pete Castiglione he spends his days and nights here trying to avoid forming a friendship with rookie builder Donny Chavez (Lucca De Oliveira) or thinking about the family he has lost. Donny is desperate to make some work colleagues and after paying for an expensive night out he makes friends with four other workers on the site Lance (Chris Critelli), Paulie (Tyler Elliot Burke), Leo (Jason Hite) and Scut (Ben Rezendes). When Scut gets injured in a work accident the rest of the crew bring Donny into the team for a snatch and grab on the Gnucci crime families weekly card game. Donny messes up and drops his ID exposing the group. When Frank hears the gang attempting to kill Donny for his mistake he stands up for the little guy killing the group and taking out every member of the Gnucci card players. But as Castle leaves the Gnucci murder scene a watcher in waiting picks him out from security footage. “Welcome back Frank”. Meanwhile Homeland Security agents Dinah Madani (Amber Rose Revah) and Sam Stein (Michael Nathanson) are investigating an incident in Kandahar involving The Blacksmith and connected to The Punisher. Thanks so much for listening to our Punisher Episode One Review Podcast. If you would like to send any of your thoughts in please send them to feedback@defenderstvpodcast.com join us on facebook at Facebook.com/groups/defenderstvpodcast or follow us on Twitter @defenderscast and you can also record your thoughts for the podcast directly from our website defenderstvpodcast.com by clicking the “Send Voicemail” button. Thank you so much for joining Defenders TV Podcast for our Punisher Episode One Review. We will return next week with our review of The Punisher Episode Two "Two Dead Men" talk to you then. Thanks for listening John, Chris and Derek Defenders TV Podcast Date recorded: 11/11/2017 Date published: 17/11/2017 MP3, 90.04 mins, 96kbps, 62.0 MB All images and audio clips are copyright of their copyright holders no infringement is intended. The music for this episode "Intro" from the Spell Breaker E.P. by Tri-Tachyon is licensed under an Attribution License.
Frank Antoine personifies empathy and compassion. His younger brother has autism. He recalls the struggle his mom faced when bringing his brother to a barbershop. When Frank was 12 he cut his brother’s hair so he wouldn’t have to go to the barber. Frank is keenly aware of the many challenges a person with autism and his family face, and he is passionate about easing the way. Frank figured if he could take one challenge off the plate it is worth it. Today he is a barber and offers free haircuts to anybody with autism. The gratitude from parents is more than enough. It has been quite a journey for Frank Antoine from that first haircut he gave his brother to today. Tune in and find out how he got here and the people that helped him along the way. His non-profit is called Fading Autism.
Summary & Ideas for Action Retired Lieutenant General Frank Kearney works with the Thayer Leader Development Group at West Point. In this discussion, he covers his military and post-military career in leadership development, and shares the wisdom of his experience in building leadership within organizations. He stresses culture, selecting leaders, training, communicating intent, and how intent is reflected back so there is clear guidance. He talks about the continual leadership training within the Army, and how those principles of training apply to the corporate world. He mentions Team Red, White & Blue and their work to help returning veterans network and stay physically active and connected in society. Listen in to learn more of how Special Forces and veterans have leadership abilities that transfer well into the civilian office. Key Takeaways [2:43] Frank spent 35½ years in infantry, airborne, and in Special Operations leadership. He praises the people he worked with, especially the Ranger Regiment. He learned to be a good soldier and a good leader, and he advanced to a level where he could represent the organization in the Pentagon and in Congress. Frank’s last assignment in the military was at the National Counterterrorism Center. [4:31] When Frank left the military, he wanted to build leaders. He sought out the Thayer Leader Development Group at West Point, and asked for the opportunity to demonstrate a role as senior advisor to help stitch programs together. He is able to work with a lot of great companies in the United States, and to learn about them. [5:59] Frank points to the cultural level of an organization as the point where team dysfunctions start. When you set up a climate of a leader development culture, then the tasks of picking the right people, training them the right way, and adapting the organization to today’s environment will all follow. [7:00] Since 1775, the U.S. Army has processed every generation, adapting to the environment around them, and giving every young man and woman who stays past their first enlistment a leadership opportunity. The Army is always building leaders focused on mission and success, strategy, and resourcing for that strategy. The Army uses assessment, selection, and training for mission success. [10:12] Selection for Special Operations assumes a given number of years of future service. In corporate America, employment is at-will. Frank says people stay in special units because they love the culture, the environment, the mission, and the camaraderie. They are incentivized by purpose. Corporate leaders have the job to create that climate and culture that will incentivize their teams. [14:15] Frank says the key to culture is to understand why you are doing what you are doing. Know your mission and make your culture. The military and business share a clear vision with a clear purpose. Every organization has its purpose. Great organizations have connected teams that share camaraderie and vision. Frank talks about the purpose of Team RWB, giving veterans purpose through physical training. [20:51] Frank serves on the Threat Reduction Advisory Committee. He speaks about the work they do. It involves the art of influencing up, using his unique counterterrorism experience to continue to serve the security of the country. People are more aware of threats because they are more broadcast. We are in no greater danger, but there is an ability to influence, alarm, and excite people beyond the existing threat. [27:35] Frank has been fortunate to serve on a lot of teams with great men and women. He shares one team story from the invasion of Panama. The night of December 20, 1989 went off like clockwork. It was the result of years of planning, with late changes. In a coup de main, the Special Forces hit so many targets the first night that it overwhelmed the enemy. The intent had been clear, and they succeeded. [33:10] Frank talks about laying out intent, so the team is able to act with purpose. Good strong leaders want to get in and help, but should resist. They need to train the team, so the team can plan, and brief leadership on their plan. The briefback allows leaders to coach people back within the margin of risk. The three keys to the leader development cycle are intent, briefback, and coaching within the margin of risk. [38:03] The military is a place to give back. Millennials also want to give back to society at large. Frank sees a trend of purpose among Millennials. They want to know why they are doing things. Frank advises executives to treat them the way they want to be treated, and communicate with them in the medium in which they communicate. Leaders have a responsibility to learn how to connect with their employees. [41:20] Intent communicates two levels down — to your direct reports, and then to their direct reports. This way, intent is communicated to every level, and vertical alignment is in place. The magic in intent is the immediate reflection back to you, “This is what I heard.” Then you validate, or correct. People do not always understand without reflecting back, and having it validated or corrected. LinkedIn: Frank K. Facebook. Frank Kearney Website: ThayerLeaderDevelopment.com Website: TeamRWB.org
J.T. plagiarizes Wayne's World for his public access show while Frank and Carol argue about whether or not they would have intercourse with strangers on a desert island. When Frank says the wrong thing, Carol withholds sex (as per usual). Plus, as the one year anniversary of Step by Stapp approaches, we decide to celebrate by going on a world tour to perform live podcasts for each of our listeners. We even plan on making it down to Australia to see the one dude who downloads every episode there. Only thing is we need you to pay for our travel costs. Also, Rob shares an original "yo mama" joke he came up with in the shower.
J.T. plagiarizes Wayne's World for his public access show while Frank and Carol argue about whether or not they would have intercourse with strangers on a desert island. When Frank says the wrong thing, Carol withholds sex (as per usual). Plus, as the one year anniversary of Step by Stapp approaches, we decide to celebrate by going on a world tour to perform live podcasts for each of our listeners. We even plan on making it down to Australia to see the one dude who downloads every episode there. Only thing is we need you to pay for our travel costs. Also, Rob shares an original "yo mama" joke he came up with in the shower.
Andy Ockershausen welcomes Frank Herzog as his special guest this week on Our Town. Our Town is a podcast that dives deep and reveals new insights into the lives of important Washingtonians who have made this city what it is today. Please listen in this week to learn more about the fascinating life of Frank Herzog as they discuss his broadcasting career in Our Town! Frank currently resides in North Carolina where he says “the weather is warm and the traffic is thin.” He was back in town recently when he was inducted into Washington DC Sports Hall of Fame. His extended family all came to cheer him on and to celebrate this huge honor. A standing ovation was in order for the man who has left such a mark in the world of sports broadcasting. Frank Herzog talks about his early days as he transitioned from the United States Air Force into his broadcasting career. He got his foot in the door through persistence and climbed his way to the top through hard work and dedication. He describes his own life as “almost out of a storybook”. When Frank was asked to broadcast play by play professional basketball, he admitted that he knew very little about the rules of the league. That’s when boss Peter Lund arranged an invitation for him to go to the NBA training camp where he quickly learned the NBA rules. After broadcasting for a while, Frank credits veteran broadcaster Jim Lyman with giving him stellar advice that helped him to be a better play by play man : “Give ‘em half a step, don’t try to stay on top of the play.” That good advice stuck with Frank Herzog throughout his career. Frank became the voice of the Bullets, DC’s basketball team. He admits that play-by-play announcing is his favorite type of broadcasting because he “gets to paint the picture” for his audience. In fact, during this interview with Andy Ockershausen, he tells a powerful story of when he announced a game with a blind man in the booth with him. It was in this moment that it dawned on him that he is the eyes for this man and also for all of his radio listeners. Frank also recounts a touching exchange between he and Abe Pollin many years after the Bullets won the NBA Championship. At the time of the Championship he declined the opportunity to receive a ring that was offered to him but later regretted his decision. Years later, he asked Abe Pollin’s permission to order the ring. Abe was beyond accommodating and immediately went about ordering Frank’s ring. The exchange between these two men, even after years had gone by, was remarkable. To this day, the championship ring is still one of Frank Herzog’s most prized possessions. Frank moved on to the broadcast booth for the Redskins and is often referred to as “the Voice of the Redskins”. He formed the famous radio trio with Sam Huff and Sonny Jurgensen. Andy asks Frank about his relationship with Sonny and Sam on and off the air. Frank shares that he learned great stories and the psychology of football from these two former Hall of Famers. During this era, Redskins fans began the tradition of turning down the sound on the TV and tuning in to the radio to listen the show as they watch the game. During this podcast interview with Andy, Frank Herzog shares his insights and opinions on past and current Redskins including RG3 and coach Joe Gibbs. We hope you have enjoyed this week’s episode of Our Town with Andy Ockershausen. We invite you to listen to each new episode of Our Town as they roll out over the next several months. You can subscribe to the Our Town podcast on iTunes, Google Play, or if you complete the subscription form in the sidebar to the right you will be notified by email when the next episode appears here on the website.
You may know Frank Schaeffer for his most recent book, New York Times best seller Why I'm an Atheist Who Believes in God: How to Give Love, Create Beauty and Find Peace or as the subject of the 2016 movie Let Me Be Frank. You may also know him as the heir apparent to influential fundamentalist, evangelical parents Francis and Edith Schaeffer. When Frank was on board with the hellfire and brimstone preaching circuit Jerry Falwell lent his plane to Frank. Listen to find out why Frank got off the plane, so to speak?
MedImmune, a division of Astra Zeneca, makes a product called FluMist Quadrivalent. According to medimmune.com, FluMist Quadrivalent is a vaccine that is sprayed into the nose to help protect against influenza. It can be used in children, adolescents, and adults ages 2 through 49. Seems the only problem is, it doesn’t work! OK, I’m all for stopping the shots. But this FluMist was only 3% effective. Astra Zeneca made many millions of dollars and FluMist didn’t work. A coin flip is 47% more accurate! Frank Jordan joins me to discuss this means of preventing the flu. He states that preventing the flu is made better by building strong immunity. He then talks about this fascinating formula: Prebiotics+probiotics=Synbiotics. When Frank talks, I listen and learn....now, it's your turn!
How do you make your product or service irresistible? With tens of thousands of similar products or services in the market, can you use simple techniques to create a great offer? This episode shows you two psychological methods that we can't turn down?as humans. We love both the buffet and the specialty. No matter if you're a small business or a big one, you can use these techniques and increase your product and service sales. In this episode Sean talks about Part 1: Buffet vs. Specialty Principle Part 2: How Studio 54 put out a buffet of fantasy Part 3: What does this mean for you when you’re selling a product or service? Right click here and ‘save as’ to download this episode to your computer. What Are The Factors in Play Behind An Irresistible Offer: Part 1 of 3 Imagine you’re Frank Sinatra. No matter where you go on the planet, people know of you. Doors open magically for you. People can’t help but gape in wonder as you show up at an event. So imagine a place where the great Frank Sinatra can’t enter. It’s inconceivable, isn’t it? And yet it happened. When Frank showed up at Studio 54, he was turned away. So was the president of Cyprus, the King of Saudi Arabia’s son, Roberta Flack, and several young Kennedys. Even the famous movie star, Jack Nicholson was unable to enter on opening night. Studio 54 was like no other place in New York From the moment it opened its 11,000-square-foot dance floor, it was packed with celebrities dying to get in. Olivia Newton-John, Michael Jackson, Woody Allen, Andy Warhol, Elizabeth Taylor, Dolly Parton, Mick Jagger, Tine Turner—you get the idea—they were just some of the visitors to Studio 54. Almost every night since it opened its doors on April 26, 1977, it was packed to its capacity—almost 2000 people a night. If you considered yourself cool, you wanted to get into Studio 54—but there was no guarantee you’d get in. There was someone stopping the flow… This someone was at the door Studio 54 night after night. He’d show up at the door at 11:30 pm and get on a step stool above the crowd. He’d pick who could get into the club that night—and who was to be turned away. His name is Steve Rubell, part-owner and the person who made sure the Studio was one of the most irresistible places in New York! So what made Studio 54 so irresistible, when there were so many cool places in New York at the time? And what makes any product or service irresistible, even without star power? Let’s take a look at three core elements. Buffet vs. Specialty Exclusivity Build Up Buffet vs. Specialty Principle If you were to go to Lynda.com you’d be faced with a buffet. On Lynda.com there are hundreds of tutorials on software, business and creative skills. In 2004 alone, there were over 100 courses on the site. And that course number has gone up exponentially. For the past few years, Lynda.com been adding more than 18 hours of content, almost every single day of the year. That means you’re likely to run into thousands of hours of tutorials topics such as Photoshop, computer animation, 3-D animation, photography—in all about 224,413 tutorials to date. That’s a huge buffet, don’t you agree? And as humans, we’re primed for buffets. We love the “eat all you want” concept and it’s even better if the “food” is of an extremely high quality. This means that a potential client of Lynda.com can access all their content for just $250 a year. Immediately you see why this kind of deal is incredibly irresistible. If you decide to learn a program like InDesign, you can easily do so, because there are at least a dozen courses on InDesign alone. If you want to learn to work with WordPress, hey, there’s a mountain of video instruction already in place. No matter where you look, the volume and quality of content tantalises you. Which brings us to our first principle—the buffet principle If you’re offering your clients an enormous amount of something, they’re instantly drawn towards it, whether they can consume it or not. When given a buffet option, few of us can stop ourselves from feeling the need to buy the product or service. When you look at 5000bc.com, you get a buffet option 5000bc is the membership site at Psychotactics.com. The moment you get to the sales page at 5000bc, there’s a feeling of a ton of information at 5000bc. There are cumulatively, hundreds of articles on topics such as copywriting, web design, branding, lead generation etc. Which is why most clients tend to sign up to the membership site at 5000bc. It’s more than likely they’ve been a subscriber at Psychotactics for a while, bought and read The Brain Audit, possibly even bought some other books from Psychotactics—and then they’re exposed to 5000bc. And the buffet concept kicks in. At $259 a year (remarkably similar to Lynda.com), clients can get not only a ton of curated content, but also have the opportunity to ask me dozens of questions—some of which are answered within hours, if not minutes. This concept of a buffet becomes impossible to resist, and has been the main factor in attracting clients to 5000bc since it started way back in 2003. Studio 54 put out a buffet of fantasy The magazine, Vanity Fair, describes it as the “giddy epicenter of 70s hedonism, a disco hothouse of beautiful people, endless cocaine and every kind of sex. Once you were within the velvet ropes, you were exposed to raunchiness, debauchery and creativity of an unimaginable scale. “It felt like you were going to a new place every night,” says Kevin Haley, then a model, now a Hollywood decorator. “And you were, because they changed it all the time for the parties. Remember the Dolly Parton party? It was like a little farm with bales of hay and live farm animals—pigs and goats and sheep. The designer Karl Lagerfield’s party: an 18th century paty with busboys dressed up as courtiers, powdered wigs and then—a live reggae concert at 3 am in the morning. Another night might bring Bianca Jagger popping out of a birthday cake. Some nights might bring in a sea of glitter, another night Lady Godiva on a horse—or Hell’s Angels on Harleys on the dance floor. Ironically, the buffet-concept represents just one way to create an irresistible offer. The other way is the exact opposite—where you take away everything and create a specialty offer. Remember Lynda.com where you get over 200,000 tutorials? Remember the price? Yes, it’s $250 a year. And yet, at Psychotactics we sell an InDesign course that’s $269. It’s not an entire course in InDesign. It’s not even a partial course. All the course promises is ONE thing. It shows you how to create an e-book in InDesign in less than an hour. If you were to learn a course in InDesign, you’re likely to take at least 18 hours—and that’s the first time around. It’s likely you’d have to go through the entire course (or at least part of the course) a second time. And then when you’re ready to create your snazzy e-book, you have to work out which part of InDesign will help you get the result you seek. It’s not inconceivable to spend 40-50 hours just to get your e-book going. Now the specialty offer makes a huge difference to the client Instead of wading through hours of material, they get right to the point. And this specialty concept applies to more than just courses or training. A phone. Most of us want smartphones that have all the bells and whistles. But what if you want just a cell phone that makes calls? The Doro Phone Easy 626 does just what you’d expect a cell phone to do—it makes calls. Like the InDesign course, it’s not meant for everyone, but just a smaller audience that finds it irresistible. What does this mean for you when you’re selling a product or service? It means you can have your cake and eat it too. When we sell the book, The Brain Audit, it is akin to a buffet (like most books). It has several chapters and spans 180 pages. Yet, elements of The Brain Audit are then isolated. For instance, one of the elements, uniqueness, is a complete course. Another element, testimonial is a 100+ page book. Clients who buy The Brain Audit are extremely satisfied with the content and applications. However, when they want to go deeper on an isolated topic, they will buy the other products as well. Studio 54 catered to almost 2000 people a night—yet there was isolation in place If you were part of the select few, you could go down to the basement. The basement was essentially a storage area connected by zigzagging passageways. The in-crowd was in the basement, away from the party upstairs, mostly talking through the night and drinking bottles of a vodka brand— Stolichnaya. Even if you’re no Studio 54, you can have a smörgåsbord of goodies while at the same time putting a velvet rope over other product or services. And since we’re talking about buffets, a restaurant could have the buffet, while at the same time offering a special meal for just a tiny audience. A website designer could put together a website with all the bells and whistles—then create a service or product that was very niche and hence, irresistible. To be irresistible, you don’t have to choose between buffet and specialty items In reality a specialty item is easier to put together (because it’s less stuff, rather than more). In the grand scheme of things, it’s also easier to market as it has a clear point of focus. While we’ll look at all three elements: buffet/specialty, exclusivity and build up, it’s important to note that specialty is a great starting point. So start small—and charge more. This takes us to the second element: Exclusivity. Have a look here—for the continuation on How To Make Your Product or Service Irresistible: Part 2 and 3.
Popcorn Talk Network proudly presents a vodcast that offers a glimpse into the movies we love to watch with breakdown and analysis of the movies some might call… a "Guilty Movie Pleasure". Join us each week as Ben Begley and Cameron Louis breakdown your favorite films, from the classics to the yet to be seen; it’s all here under one banner… GUILTY MOVIE PLEASURES! Rate us and Download on itunes: https://itunes.apple.com/us/podcast/guilty-movie-pleasures/id909155875?mt=2 This week on GMP, Ben Begley and Cameron Louis break down Hot Rod! Hot Rod is a 2007 American comedy film co-written, directed by, and starring members of The Lonely Island (Andy Samberg, Jorma Taccone and Akiva Schaffer). The film stars Samberg as an amateur stuntman whose abusive step-father, Frank (Ian McShane) continuously mocks and disrespects him. When Frank grows ill, Rod raises money for his heart operation by executing his largest stunt yet. In addition to raising money fo --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
How do you make your product or service irresistible? With tens of thousands of similar products or services in the market, can you use simple techniques to create a great offer? This episode shows you two psychological methods that we can't turn down?as humans. We love both the buffet and the specialty. No matter if you're a small business or a big one, you can use these techniques and increase your product and service sales. In this episode Sean talks about Part 1: Buffet vs. Specialty Principle Part 2: How Studio 54 put out a buffet of fantasy Part 3: What does this mean for you when you’re selling a product or service? Right click here and ‘save as’ to download this episode to your computer. What Are The Factors in Play Behind An Irresistible Offer: Part 1 of 3 Imagine you’re Frank Sinatra. No matter where you go on the planet, people know of you. Doors open magically for you. People can’t help but gape in wonder as you show up at an event. So imagine a place where the great Frank Sinatra can’t enter. It’s inconceivable, isn’t it? And yet it happened. When Frank showed up at Studio 54, he was turned away. So was the president of Cyprus, the King of Saudi Arabia’s son, Roberta Flack, and several young Kennedys. Even the famous movie star, Jack Nicholson was unable to enter on opening night. Studio 54 was like no other place in New York From the moment it opened its 11,000-square-foot dance floor, it was packed with celebrities dying to get in. Olivia Newton-John, Michael Jackson, Woody Allen, Andy Warhol, Elizabeth Taylor, Dolly Parton, Mick Jagger, Tine Turner—you get the idea—they were just some of the visitors to Studio 54. Almost every night since it opened its doors on April 26, 1977, it was packed to its capacity—almost 2000 people a night. If you considered yourself cool, you wanted to get into Studio 54—but there was no guarantee you’d get in. There was someone stopping the flow… This someone was at the door Studio 54 night after night. He’d show up at the door at 11:30 pm and get on a step stool above the crowd. He’d pick who could get into the club that night—and who was to be turned away. His name is Steve Rubell, part-owner and the person who made sure the Studio was one of the most irresistible places in New York! So what made Studio 54 so irresistible, when there were so many cool places in New York at the time? And what makes any product or service irresistible, even without star power? Let’s take a look at three core elements. Buffet vs. Specialty Exclusivity Build Up Buffet vs. Specialty Principle If you were to go to Lynda.com you’d be faced with a buffet. On Lynda.com there are hundreds of tutorials on software, business and creative skills. In 2004 alone, there were over 100 courses on the site. And that course number has gone up exponentially. For the past few years, Lynda.com been adding more than 18 hours of content, almost every single day of the year. That means you’re likely to run into thousands of hours of tutorials topics such as Photoshop, computer animation, 3-D animation, photography—in all about 224,413 tutorials to date. That’s a huge buffet, don’t you agree? And as humans, we’re primed for buffets. We love the “eat all you want” concept and it’s even better if the “food” is of an extremely high quality. This means that a potential client of Lynda.com can access all their content for just $250 a year. Immediately you see why this kind of deal is incredibly irresistible. If you decide to learn a program like InDesign, you can easily do so, because there are at least a dozen courses on InDesign alone. If you want to learn to work with WordPress, hey, there’s a mountain of video instruction already in place. No matter where you look, the volume and quality of content tantalises you. Which brings us to our first principle—the buffet principle If you’re offering your clients an enormous amount of something, they’re instantly drawn towards it, whether they can consume it or not. When given a buffet option, few of us can stop ourselves from feeling the need to buy the product or service. When you look at 5000bc.com, you get a buffet option 5000bc is the membership site at Psychotactics.com. The moment you get to the sales page at 5000bc, there’s a feeling of a ton of information at 5000bc. There are cumulatively, hundreds of articles on topics such as copywriting, web design, branding, lead generation etc. Which is why most clients tend to sign up to the membership site at 5000bc. It’s more than likely they’ve been a subscriber at Psychotactics for a while, bought and read The Brain Audit, possibly even bought some other books from Psychotactics—and then they’re exposed to 5000bc. And the buffet concept kicks in. At $259 a year (remarkably similar to Lynda.com), clients can get not only a ton of curated content, but also have the opportunity to ask me dozens of questions—some of which are answered within hours, if not minutes. This concept of a buffet becomes impossible to resist, and has been the main factor in attracting clients to 5000bc since it started way back in 2003. Studio 54 put out a buffet of fantasy The magazine, Vanity Fair, describes it as the “giddy epicenter of 70s hedonism, a disco hothouse of beautiful people, endless cocaine and every kind of sex. Once you were within the velvet ropes, you were exposed to raunchiness, debauchery and creativity of an unimaginable scale. “It felt like you were going to a new place every night,” says Kevin Haley, then a model, now a Hollywood decorator. “And you were, because they changed it all the time for the parties. Remember the Dolly Parton party? It was like a little farm with bales of hay and live farm animals—pigs and goats and sheep. The designer Karl Lagerfield’s party: an 18th century paty with busboys dressed up as courtiers, powdered wigs and then—a live reggae concert at 3 am in the morning. Another night might bring Bianca Jagger popping out of a birthday cake. Some nights might bring in a sea of glitter, another night Lady Godiva on a horse—or Hell’s Angels on Harleys on the dance floor. Ironically, the buffet-concept represents just one way to create an irresistible offer. The other way is the exact opposite—where you take away everything and create a specialty offer. Remember Lynda.com where you get over 200,000 tutorials? Remember the price? Yes, it’s $250 a year. And yet, at Psychotactics we sell an InDesign course that’s $269. It’s not an entire course in InDesign. It’s not even a partial course. All the course promises is ONE thing. It shows you how to create an e-book in InDesign in less than an hour. If you were to learn a course in InDesign, you’re likely to take at least 18 hours—and that’s the first time around. It’s likely you’d have to go through the entire course (or at least part of the course) a second time. And then when you’re ready to create your snazzy e-book, you have to work out which part of InDesign will help you get the result you seek. It’s not inconceivable to spend 40-50 hours just to get your e-book going. Now the specialty offer makes a huge difference to the client Instead of wading through hours of material, they get right to the point. And this specialty concept applies to more than just courses or training. A phone. Most of us want smartphones that have all the bells and whistles. But what if you want just a cell phone that makes calls? The Doro Phone Easy 626 does just what you’d expect a cell phone to do—it makes calls. Like the InDesign course, it’s not meant for everyone, but just a smaller audience that finds it irresistible. What does this mean for you when you’re selling a product or service? It means you can have your cake and eat it too. When we sell the book, The Brain Audit, it is akin to a buffet (like most books). It has several chapters and spans 180 pages. Yet, elements of The Brain Audit are then isolated. For instance, one of the elements, uniqueness, is a complete course. Another element, testimonial is a 100+ page book. Clients who buy The Brain Audit are extremely satisfied with the content and applications. However, when they want to go deeper on an isolated topic, they will buy the other products as well. Studio 54 catered to almost 2000 people a night—yet there was isolation in place If you were part of the select few, you could go down to the basement. The basement was essentially a storage area connected by zigzagging passageways. The in-crowd was in the basement, away from the party upstairs, mostly talking through the night and drinking bottles of a vodka brand— Stolichnaya. Even if you’re no Studio 54, you can have a smörgåsbord of goodies while at the same time putting a velvet rope over other product or services. And since we’re talking about buffets, a restaurant could have the buffet, while at the same time offering a special meal for just a tiny audience. A website designer could put together a website with all the bells and whistles—then create a service or product that was very niche and hence, irresistible. To be irresistible, you don’t have to choose between buffet and specialty items In reality a specialty item is easier to put together (because it’s less stuff, rather than more). In the grand scheme of things, it’s also easier to market as it has a clear point of focus. While we’ll look at all three elements: buffet/specialty, exclusivity and build up, it’s important to note that specialty is a great starting point. So start small—and charge more. This takes us to the second element: Exclusivity. Have a look here—for the continuation on How To Make Your Product or Service Irresistible: Part 2 and 3.
I saw a tweet from Frank Turner not long ago about nu metal. It struck a chord, albeit one in Drop C tuning. When Frank arrived in NYC promoting his recent “Positive Songs for Negative People” album we sat down for a few minutes chatting about a music past we both share. Support the show (https://www.patreon.com/washedupemo)
Topic - Moral Development. Morality is critical to the fabric of society. But, how does morality develop? Lawrence Kohlberg proposed that moral development parallels cognitive and social development. Moral development is first seen in preschoolers who seek to gain maximum benefits for themselves. When Frank reached elementary school, he was a “good boy” seeking approval from others and being friendly. He then moved on to following fixed rules for the purpose of maintaining social order. When Frank became a teenager, he looked to mutually beneficial rules where the concepts of being morally right and legally right weren't always the same thing. Subtleties of “right and wrong” played a role. Finally, when Frank moved into adulthood, his morality was based on mutual respect and ethical behavior. Watch your child interact with others to gauge their stage of moral development. --- Send in a voice message: https://anchor.fm/drclaudia/message
When Frank, Burt and Trevor are away, the children can play. With knives. Hmm. Jay, Andrew, Adam, and special guest Don join forces to talk about the Smash Bros community in light of the recent Smash Invitational news, make our annual E3 predictions, and discuss what we’ve been playing. Also, Andrew, Don and Jay take turns fighting for power while Adam just kind of chills. Music includes the title theme from Mario Kart 8, the Fire Emblem theme from Super Smash Bros Melee, and In Circles from the Transistor soundtrack by Darren Korb. Our ending theme is Peppy Pepe by Kevin MacLeod. Hey Poor Player can be found on iTunes and Stitcher, as well as Facebook, Twitter, Tumblr and Youtube. Check out Trevor’s YouTube channel, NoiselessMound. Jay, Burt, Trevor, Andrew and Adam also have Twitters. So does Don, our special guest who we would like to thank… Read More... The post Hey Poor Podcast Episode 19: Brawl for Dominance appeared first on Hey Poor Player.
Show Notes Kenny Mittleider from Knights of the Guild, Alien Nation: The Newcomers Podcast & Confessions of a Fanboy Podcast, Simon Meddings from Waffle On Podcast, & Al Kessel from Tales from the Mouse House, Fast Forward & Just Because Podcast discuss one of the most successful and longest running television series in history.. M*A*S*H Today we cover Season 2, Episode #18 - Operation Noselift 42nd Episode Overall Directed by Hy Averback Written by Paul Richards, Erik Tarloff Production code K418 Original air date January 19th, 1974 Set during the Korean War in the 1950’s Plot Summary: Private Danny Baker has a big problem, and it's attached to his face. After he is caught trying to AWOL, Hawkeye calls in his friend Major Stanley "Stosh" Robbins, a plastic surgeon to help the private. When Frank and Margaret catch wind of the unauthorized operation, it is up to Hawkeye, Trapper, and Radar to prevent the majors from getting in the way. Hope you enjoy it, Kenny, Meds & Al Find Us on the Web: Main website - http://MASH4077Podcast.com Twitter - @MASH4077Podcast Facebook Fan Page - http://www.facebook.com/MASH4077Podcast MASH 4077 Podcast Blog - http://www.MASH4077Podcast.blogspot.com MASH 4077 Podcast Merchandise - http://www.zazzle.com/mash4077podcast Email Us - MASH4077Podcast@Gmail.com Podcast promo’s played during the show this week: Waffle on Lost Flight 815 Confesssions of a Fanboy © Geekyfanboy Productions
There is only one local abattoir left in Middleton. It's owned by Frank Murphy, who is the 8th generation butcher in his shop. He cycles too and from the abattoir which is located in a lane way parallel to his butcher shop on Middleton main street. When Frank was younger, there were 7 abattoirs in the town. He talks to Ella about his life as a butcher and abattoir owner, and his 94 year old father Dan remembers what meat his customers bought in the past.
A macro conversion funnel is the most important part of any sale procedure on any website. In fact, the macro funnel conversion is almost the final step before a sale is sealed. The Conquer Local Podcast is in sunny San Diego this week to talk to Frank Cowel ( https://www.linkedin.com/in/fcowell/ ) l, CEO at Digitopia Agency ( https://www.digitopia.agency/ ) and author of Building Your Digital Utopia ( https://www.digitopia.agency/building-your-digital-utopia ). He found his passion for technology in the 90s, creating a webspace on AOL and built an information superhighway. His passion is sales and marketing, so he knows when to get technical in a conversation with a potential customer. Frank takes us through what a macro conversion funnel should look like, obsessing over the bottleneck in your conversion funnel, and how to get the testimonial from your customer. With 20 years of digital marketing experience, Frank regularly works with executive teams who are looking to create amazing brand experiences while accelerating growth. Frank is the author of Building Your Digital Utopia, which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth. Frank regularly presents an energetic and entertaining speaker to regional and national organizations on topics related to revenue operations, business strategy, and digital marketing. When Frank founded his first agency in early 2004, his primary focus was website development and Internet marketing. He started by developing a successful website content management system (CMS) from the ground up. Over the past 15 years, he has helped his agency morph into a digital marketing agency that works in the areas of digital strategy and execution. Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) , and keep learning in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )