Podcasts about Dynamic Signal

Newest Quark.ai board member has a distinguished background in science, leadership corporate development, Girl Scouts and Head Start “When you think about human development, education is the key,” says Sylvia Acevedo, Quark.ai's newly appointed board member. Acevedo observes that historically, education sees the “sage on the stage” while the students passively learn. “With AI, and generative AI, you turn that and really flip the script. Students can now own the learning process at a speed that is customized to them, and then the teacher's role is really the expert, the mentor, the guide who can really crystalize the learning for the student.” “What really drew me to AI is its incredible potential to make an impact on the world, and my belief that we can navigate its challenges to make sure its benefits are realized.” Acevedo is an experienced independent board member, currently serving on two public boards, Qualcomm Inc, and Credo Technologies, and a privately held company, Ambri Inc. Previously, she served on two private company boards, Dynamic Signal, a SaaS employee communications company, and Synergis Education, a higher education services company. Ms. Acevedo has a proven track record as a CEO and has been highly awarded for her success in a variety of industries, technology, education, federal government, and national non-profits. Quark.ai's potential to change customer service. In this podcast we discuss the immense potential of AI but also the dystopian possibilities. We learn that as Quark.ai's founder, Prosenjit Sen, began to talk to Acevedo about Quark.ai and the potential for great change, the conversation included a thought process that includes encouraging the market to use these new technologies wisely, train people for positions where they a re leveraging AI vs being replaced by AI, along with the nearly revolutionary way the technology might transform industry after industry. “We have built something special,” says Sen. Reflecting on the global discussion on how AI will change industries and employment, Sen reflects on the idea that with proper training, AI has the potential to make employees in, for example major industries such as automotive, more productive. “Regular people will be able to do sophisticated jobs.” An experienced leader Acevedo held executive roles at Apple, Dell, IBM, and Autodesk. Reflecting on her time as Chief Executive Officer of the Girl Scouts of the USA from May 2017 to August 2020 and as interim CEO from June 2016 to May 2017, Acevedo discusses how she led the organization to help close the gender gap among young people in STEM. “What I am really proud of is that over one million STEM merit badges were earned and over 180,000 of these were in cybersecurity.” Rocket Scientist A rocket scientist by training, Ms. Acevedo holds a B.S. in Industrial Engineering from New Mexico State University and a M.S. in Industrial Engineering from Stanford University. She has also been awarded an Honorary Doctor of Science from Duke University and an Honorary Doctorate from Washington College. “What really drew me to AI is its incredible potential to make an impact on the world, and my belief that we can navigate its challenges to make sure its benefits are realized.” About Quark.ai Quark.ai's Autonomous Support Platform is the industry's first pre-trained, purpose-built Generative AI platform that uses Large Language Models (LLM), classical Natural Language Processing (NLP), and Computer Vision technologies to provide a unique platform for Technical Support, Field Support, and Sale Support. The platforms unique IP enables the user to input a query to then get generated answers with very high accuracy (> 90%), 100 traceability to the right section sections of the documents that were used in generating the answer, minimal hallucination, and – at the lowest cost of ownership. Quark.ai is the Generative AI leader in Autonomous Customer Support,

0:00 -- Intro.2:00 -- Start of interview.2:28 -- Karen's "origin story".3:24 -- Her management career at Procter & Gamble, Bain & Co (focusing on property and casualty insurance), Berol, GM, ICG and Ford (where she led the Corporate Venture Capital Group).11:12 -- Her transition to SF/Bay Area and tech  as CEO of Publicis & Hal Riney and AcademixDirect.13:23 -- Distinctions between operating in startups and public companies.14:20 -- On her board journey:Past board positions: portfolio companies from Ford's Corporate Venture Capital Group, Hanover Insurance (NYSE), AutoNation (NYSE), Circle Graphics, Telenav (ex Nasdaq), Dynamic Signal, and Renivent TechPartners Y (SPAC on Nasdaq).Current Board positions: Nauto, Metawave, Wind River, TPG Global (*Sr Advisor), CelLink (Chair), Vontier (Chair)(NYSE) and Polestar (Nasdaq).16:57 -- On distinctions between PE-backed and VC-backed company boards (and the role of independent directors in each).21:00 -- On serving as a director of a SPAC company (and distinctions between SPAC companies and the resulting public company from de-SPAC transactions. She's served on both capacities: with Reid Hoffman's Renivent TechPartners Y and Polestar (joining after it went public via a de-SPAC transaction).24:34 -- On serving in international company boards.30:50 -- The challenges and opportunities of the automotive industry's transition to EV. The impact of Tesla and Government incentives.36:02 -- On the role of Chair and/or lead independent directors. "Fundamentally, the Chair or Lead Independent Director is the CEO's Person."39:19 -- On the separation of the Chair and CEO roles. 41:47 -- Her advice on board evaluations.45:50-- Her take on ESG and the anti-ESG backlash. "The #1 target audience for this work is the employee base." "In today's world, talent is one of the most important and scarce assets that a company has, and any shareholder should care if the company is retaining talent."51:49 -- The books that have greatly influenced her life: The Rise and Fall of Great Powers, by Paul Kennedy (1987)Her Economics and French books in college.52:57 -- Her mentors, and what she learned from them. John Smale, former CEO of P&G and Chair of GM.Shelly Zimbler, former head of sales at P&G.53:56 --  Quotes she thinks of often or lives his life by: "Life is short."54:58 --   An unusual habit or an absurd thing that he loves: wine making. She owns a winery, Limerick Lane Cellars, in Healdsburg, California.56:42 -- On the impact of the collapse of SVB in the wine and tech industry.59:39 --   The living person she most admires: Oprah Winfrey.Karen C. Francis  is a Silicon Valley based corporate director with a strong track record of successfully building companies and businesses across multiple industries. Karen has deep domain knowledge in the automotive and advertising sectors and has embraced the opportunities that technology disruption is creating globally.__ You can follow Evan on social media at:Twitter: @evanepsteinLinkedIn: https://www.linkedin.com/in/epsteinevan/ Substack: https://evanepstein.substack.com/__Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

You would be hard-pressed to find a nicer, more passionate guy than Ted Rubin! I have been a fan of his for many years and I am absolutely honored he agreed to be on the show. He is truly one of the good guys and I am so grateful to get to know him just a little bit better. He's fascinating! A little more about Ted: Ted is a leading Social Marketing Strategist, International Keynote Speaker, Business Advisor, and… Author, Connector, Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR… a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB socially to the amazing relationships, you built with the blogger community, clients, and employees, you drove the epic growth. You will be missed!” Advisory Boards, past and present… Aptaris, Big Fuel, Blue Calypso, Brand Innovators, Collective Bias, Crowdsourcing Week, Dynamic Signal, Evergreen Trading, GoodXChange, Impactica, OpenSky, Photofy, SheSpeaks, Spaceback, The Coupon Bureau, TapTank, and Zuberance. Many people in the social media world know Ted Rubin for his enthusiastic, energetic & undeniably personal connection to people. He has been listed as #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers… and most recently to the leadersHum Global Power list of the Top 200 Biggest Voices in Leadership for 2022. Return on Relationship, ROR, #RonR is the basis of his philosophy… It's All About Relationships! His books are as follows: Return on Relationship 2013, How to Look People in the Eye Digitally 2015, The Age of Influence 2017, and 2022 released Retail Relevancy, written along with business partner and Retail Thought Leader John Andrews. Learn more about Ted at TedRubin.com, ReturnOnRelationship.com, @TedRubin, and LinkedIn.com/in/TedRubin.

In this special 'case story' episode, you'll learn how global professional services firm, Mercer, got started in pursuing employee advocacy as part of its growth and marketing strategy; its employee advocacy program's successes; and the lessons that it has learned along the way. You'll get the inside scoop and come away with some ideas about how you can start or grow an employee advocacy program in your company. We'll be 'flipping the marketing conversation from external to internal', with Danielle Guzman, Mercer's Global Head of Social Media.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  ABOUT DANIELLE GUZMANDanielle Guzman is the Global Head of Social Media for Mercer. She is a financial services and insurance industry professional with global experience in leadership positions spanning product development, learning and development, marketing, customer insights, and social media. She has over 15 years of experience in international, multilingual and multicultural work. The majority of her career has been spent working overseas, helping organizations develop and launch products and services, and drive digital innovation in more than 51 countries. Today Danielle champions that experience in her role at Mercer, bringing conversations to life on social media through an integrated brand, employee advocacy and influencer marketing strategy. Named the Communicator of the Year by Dynamic Signal, Danielle is ranked number 1 for both the Future of Work and Finance in the Global Study into Consultancy Employees' Online Presence & Influence by Onalytica, number 8 Women in Finance: Top 100 Influencers byOnalytica, and number four influencer in The Future of Recruitment: Top 100 Influencers by Onalytica. Danielle strongly believes in giving back to the community, and dedicates time to mentoring Fintech and Insurtech startups and working with entrepreneurs and leaders to build their personal brands and social media presence.You can follow and connect with Danielle on: LinkedIn (linkedin.com/in/guzmandanielle) and Twitter (@guzmand).ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)With 20 years of experience, Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a passion project that was borne out of her belief that a company's growth and marketing strategies are sure to succeed, when its employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on:LinkedIn - (linkedin.com/in/kerryastimpson) or Twitter - (@kerryastimpson) ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com      

Becky Graebe is Senior Director, Communication Expert at Dynamic Signal, the leader in employee communication and engagement platforms headquartered in San Bruno, CA.Based in Raleigh, NC, she works with global organizations and communicators to help connect, align and engage employees in modern and meaningful ways, wherever they are and in the manner they choose. She is an advocate for empowering the workforce to reach beyond individual roles, connect to subject matter experts throughout the enterprise, and influence the organization's overall image and reputation via social advocacy. 

Eric Brown, CEO of Dynamic Signal, joins Venrock partner Brian Ascher to speak about diversity, equity, and inclusion. Brown believes you can’t have great culture without putting inclusion first, which is why it was the first thing on his agenda as he stepped into his role as CEO of Dynamic Signal last year. Brown discusses some of the company’s initiatives, including the Mentorship and Access program, and shares how these programs have been received so far. Brown also shares the challenges of balancing family and work and how he had to purposefully make space for each of them to exist in harmony.

Today's topic is “Resolutions for Presales Leaders in 2021”, our guest Chris Browne, Director of Solutions Consulting at Dynamic Signal, will share some compelling best practices to help presales leaders build happy, strategic and effective teams.

In this episode, Jackson shares a wealth of knowledge in a 15 minute convo. He notices that black and brown professional numbers are low in fortune 500 and start-up companies but this is not due to a lack of talent. Recruiters and hiring managers need to get out and create opportunities to get in front of the right people who might not otherwise have company visibility. Removing degree requirements for certain tech roles will open up the pool of candidates with hard skills and experience. If you find someone with the capacity to self teach using tutorials from the internet, that resourceful person will likely do well on a software development team. Companies should invest informal outreach and engagement in the form of apprenticeship, internships, or mentorship programs to connect with the next generation of talented individuals. To retain talent, organizations should focus on creating programs that, as much as possible, remove unconscious bias and allow everyone equal opportunities to grow.Jackson Jeyanayagam is the Vice President and General Manager of Direct-to-Consumer at The Clorox Company. He has 20 years of experience with specialties in: P&L management, change management, business transformation, cross-functional team building, people development, brand marketing, digital brand building, revenue growth, e-commerce, mobile, performance marketing, CSR, analytics & data science, CRM & loyalty, sports marketing, PR and public speaking. Jackson also serves on the Board of Directors for Goodwill International and Peace Direct. Additionally, he acts as an advisor for three high-growth startups: Dynamic Signal, BounceX, and Miles.Jackson Jeyanayagam: https://www.linkedin.com/in/jacksonjeyanayagamThe Clorox Company: https://www.thecloroxcompany.com Object Wellness: https://www.objectivewellness.comMore episodes of the SnackWalls Podcast: http://podcast.snackwalls.comSnackWalls is powered by San Diego Code School: https://sdcs.ioPlease share like and subscribe for more reach

How I Creatively Booked Meetings Using Video With people being more isolated, the trend of how to set appointments is changing. Salespeople need to be more creative about how to get a prospect's attention, such as using videos. This episode will be about using this approach to make you stand out from the crowd and get that meeting.    Frank Weshcler works for a company called Dynamic Signal. They started in San Bruno but for the last two years, the company has branched out to Chicago. It is a communications and engagement platform to help enterprises and commercial size companies.    The journey toward creating videos  When Frank was still interviewing with Dynamic Signal, he was asked how comfortable he was in front of the camera. With video creation being part of their outreach, he needed to be able to do quick 30-second dynamic video clips where he could introduce himself and create a pitch. With his theater background, he was immediately comfortable and got started making videos.    Use your creativity Frank's company uses Vidyard, a video platform that integrates with their sales platform. It helps them find videos easily,  attaches them into emails, and sends them. Frank has been very creative in all his videos. In one of his videos he ate the restaurant's hottest wings, with triple sauce, and recorded himself pitching to the client while his mouth was on fire! Despite the fact he was coughing and choking, he pressed on.  The client loved it, sent it out to their entire team, and Frank got a meeting.  For him, it was worth it!   Keep in mind, the meeting took time and follow-up. After not hearing from the prospect after the initial video, he reached out again with another video, but without the wings this time, to ask if the client had seen the video.  It was then that Frank was able to solidify the meeting. Don't be discouraged after just one touch.  Clients get busy.    The formula in creating a video  There is no one formula in creating a video but you can do the research to find the connective niche angle that will be the focus of your pitch. For a sports car company, Frank made a video of himself building one of their cars out of Legos in his workshop using his GoPro. He titled it “I Made Your Car in My Workshop” and it became click-worthy for the client. The video was tied into their brand and interest. Put yourself in your client's shoes. What would make something click-worthy for you? When you create a video, tie it into the prospect's brand or the contact's personal interests. #SalesVideos   How to use videos Frank loves using videos as an ice-breaker. He often sends a video for the first or  second touch depending on who he is reaching out to. After the video, the next step is getting on the phone. If he still doesn't get a response, he sends another follow-up video just to remind them of his first video. If he still doesn't get a reply, he lets it go.   Research plays a huge part in the process of making a video. In this stage of the process, your job is to  create an idea that will be relatable to them. What are the prospect's interests or hobbies? What are their favorite sports teams? Here is where you can use LinkedIn and other social media platforms to dig deep. Frank discovered one prospect was a slam poet so he made a slam poetry video. Use your videos to personalize your pitch in a way your competition hasn't.  Through your efforts, you ‘re making your introductory video a cut above the rest.    The bane in video  creation Not all people are using videos for their pitch and introduction because not all salespeople are comfortable in front of the camera. The trend in sales, however, is going more toward videos as salespeople are now using Zoom in their videoconferencing. Hopefully through Zoom salespeople are getting more comfortable being in front of the camera and will take advantage of this video trend as it gains popularity. Frank had never heard utilized video prospecting before joining Dynamic Signal but he's learned the huge advantage of personalization through this mode of communication. As the use of Zoom progresses, using video prospecting may soon become the norm. Don't limit yourself.    “How I Creatively Booked Meetings Using Video” episode resources Connect with Frank via his LinkedIn account. You can also email him at fweschler@dynamicsignal.com or call him at 847-521-0366.  If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It's a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. We'd love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

In This Episode…This week’s episode of PR 360 we talk with Dynamic Signal’s Robyn Hannah about progressing the purpose and vision of your company and brand through PR initiatives. We talk about diversity, inclusion, how to implement them, and why they are important. Tune in to find out more!Show Notes● [00:41] Are you a coffee or tea drinker? ● [01:57] Why did you decide to be a PR pro? ● [03:57] What is IABC? ● [05:38] It’s similar to PRSA? ● [06:07] Would you recommend our listeners dive deep in these organizations or get their feet wet first?● [08:20] Make sure your network is great?● [10:27] What has PR taught you about PR, messaging, and branding?● [17:46] How do you avoid being canceled by cancel culture?● [24:59] 2020 seems to have taught that a crisis plan was important and maybe a diversity plan, too?● [30:30] How is the content and messaging changing since recent events?● [37:05] How can companies and personalities avoid going overboard with diversity and inclusion?● [42:14] What are some tips for small businesses to get started with diversity and inclusion initiatives?● [48:48] Livestreaming seems to get more employees involved with initiatives set forth by companies?● [51:14] Is the Oxford comma the right way to use commas? ● [53:24] Final thoughts?People and Companies, We Mentioned in the Show● Robyn Hannah was our guest today. Learn more about Dynamic Signal.Episode Length: 00:00Thanks so much for tuning in. Join us again next week for another episode!Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Daniel and Andrew round out their commitment series of episodes with the final key, professional life commitment. Thanks for listening! Show Notes:  Statistics on Millennial job commitment and engagement: Wall Street Journal - https://www.wsj.com/articles/millennials-show-loyalty-to-employers-11582118467 Gallup - https://www.gallup.com/workplace/231587/millennials-job-hopping-generation.aspx Dynamic Signal - https://dynamicsignal.com/2018/10/09/key-statistics-millennials-in-the-workplace/ Simon Sinek TED talks & Books: Leaders Eat Last Talk - https://www.youtube.com/watch?v=ReRcHdeUG9Y Leaders Eat Last Book - https://amzn.to/2Ud01UD Start With Why Talk- https://www.youtube.com/watch?v=u4ZoJKF_VuA  Start With Why Book - https://amzn.to/2Uzw680

There will be plenty of time for panic later Guest - Russ Fradin, Founder & Chairman Dynamic Signal howardlindzon.com, dynamicsignal.com, Twitter: @howardlindzon, @rfradin

In this episode, we consider ways to leverage technologies to engage employees and better communicate with remote workers. Our guest is Robyn Hannah, Senior Director of Global Communications at Dynamic Signal. Dynamic Signal is an employee communication and engagement platform, connecting business leaders with employees.

Samantha Kirk, VP of Engineering a Site Lead at Dynamic Signals, discusses her career journey to a leadership position, her experience of diversity in the workplace and how she has developed her own leadership skills. Follow LeaderTalksNI on Twitter

Anne Chow from National Business for AT&T & Joelle Kaufman from Dynamic Signal

This week on the Sales Hacker podcast, we speak to sales veteran, executive, and leader, Scott Schnaars. Scott has a long background in sales and has experienced the highs and lows of a long career selling different products. Scott has a great attitude on success and is one of the top leaders in SaaS, now overseeing global sales at Dynamic Signal.

This week on the Sales Hacker podcast, we speak to sales veteran, executive, and leader, Scott Schnaars. Scott has a long background in sales and has experienced the highs and lows of a long career selling different products. Scott has a great attitude on success and is one of the top leaders in SaaS, now overseeing global sales at Dynamic Signal.

Sponsored by WorkHere.com and Hiretual The world of employer branding is becoming an increasingly important part in the war for talent. Over the past few years many tools and services have emerged for this part of talent attraction. From video tools to review sites, maintaining and improving your company's reputation is easier with the players listed below. VIDEO TOOLS & SERVICES   Ripl (marketing app in your pocket) SparcStart Monster Studios (app) AltruLabs (new startup) VideoMyJob (mobile app) Ongig Digi-Me (give them a job description they create video) Magisto (online video maker) JobStories (webinars for jobs)   ON SITE VIDEO SERVICES   SkillScout Stories Inc JobViddy (UK) The Muse   REVIEW SITES   Glassdoor Indeed Reviews Kununu FairyGodBoss (company reviews for women) Ratedly (aggregates reviews)   EMPLOYEE ADVOCACY TOOLS   FirmPlay LinkedIn Elevate Sociabble (communications, advocacy, social selling) Dynamic Signal (employee content and communication) Everyone Social Bambu (from SproutSocial)   CAREER SITES/JOB DESCRIPTIONS   ViziRecruiter (visual job pages) TMP Advanced Job Descriptions NextWave Hire (talent communities, microsites) Clinch Talent (CRM - career sites) Ruutly (visual job descriptions) CareerSiteCloud (career site and analytics) Job Page Grader (see how your posting ranks) Textio (augmented job writing tool) TapRecruit (team based job ad writing)   CANDIDATE EXPERIENCE TOOLS   Great Hires (interview experience tool) HelloHire (candidate experience audit) Survale (candidate survey tool) Rejobify (rejection email templates) Canvas (text interviewing chatbot) GoHire (chatbot) AllyO (virtual recruiter technology) Job Pal (chatbot) Hire Humanly (chatbot) Paradox/Olivia (chatbot) RoboRecruiter (chatbot) Wade&Wendy (chatbot) XOR (chatbot) Emerson/SmashFly (chatbot)  

How do you successfully build companies and categories? How do you overcome failure and come up with a fantastic product that goes beyond its minimum value? Experienced serial entrepreneur and CEO Russ Fradin shares this and much more on this episode. "You should solve real problems for real companies with a fantastic team, and if you can do those three things you will be fine." - Russ Fradin Three Things We Learned Start with a team Everyone says this but the first ingredient to success is a great team that you trust. Russ considers himself very fortunate for having two co-founders at Dynamic Signal that he's worked with for decades across multiple companies. The experience and lessons learned from having a base level of folks you have known for a long time can't be replicated. Solving real problems Russ and his team have adopted a solutions-first mindset in building their company. One can build a lot of things and show people solutions to problems they never knew they had. They have learned throughout the years that business success is beyond creating legendary products. Building a product for an industry that requires it On their first venture, Russ and his team created products that were, simply put, fantastic. However, it soon dawned on them that they had to build products that would fill in a gaping hole within an industry. By coming up with a product that went beyond its minimum value and features, they were able to flourish in the enterprise world. Russ and his team started the company building a great product to solve a problem for their customers. Thanks to the fact that they had a great product, they had enough trust from their customers to spend an ample amount of time to devote to realizing that there was a much bigger problem that they could solve at the same time. And this is how they were able to hit the nail on the head and become the successful company that they are now. Bio: Russ Fradin is a digital media industry veteran with more than 15 years of experience in the online marketing world. He co-founded and was CEO of Adify, which was acquired by Cox in 2008, and he also co-founded SocialShield. Russ was also SVP of Business Development at Wine.com, Executive Vice President of Corporate Development at comScore, and was among the first employees at Flycast, which was acquired by CMGi in 2000. He is an active angel investor in the digital world and currently sits on a number of boards. Links: https://dynamicsignal.com https://www.linkedin.com/in/rfradin/ https://twitter.com/rfradin

In this episode, Russ tells the stories of life as a serial entrepreneur, including knowing when to pivot…or not, how to build delightful company culture, and how to be unapologetic about work-life balance. Russ Fradin is the founder and CEO Dynamic Signal, the leading employee communications & engagement platform worldwide. Russ is a digital media industry veteran with more than 15 years of experience in the online marketing world. He co-founded and was CEO of Adify, which was acquired by Cox in 2008, and he also co-founded SocialShield. Russ was also SVP of Business Development at Wine.com, Executive Vice President of Corporate Development at comScore, and was among the first employees at Flycast, which was acquired by CMGi in 2000. He is an active angel investor in the digital world and currently sits on a number of boards.

Russ Fradin (W'97) and Steve Heyman (W'98, E'98), co-founders of Dynamic Signal, describe the process of growing their software as a service company. Read more: https://mackinstitute.wharton.upenn.edu/2018/saas-fradin-heyman/ See acast.com/privacy for privacy and opt-out information.

The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of a company. This week Joelle Kaufman, CMO of Dynamic Signal, chats with host Aaron Strout about employee comms strategy, the value employees add to a business & The Boss.

Money continues to flow into HR tech companies and people are still launching job boards. Yeah, you heard that right. Job boards. C'mon, really? The boys break down all the latest news. WorkHere pivots Find.jobs launches (is it now officially a failed experiment?) HireMaturity launches. Eons 2.0? Dynamic Signal get $36.5 million Vettery gets acquired for a rumored $100 million StatusToday scares the hell out of us! And a Halloween beat down that ended badly … very badly. Enjoy. And visit our kickass sponsors: America's Job Exchange, Sovren, Nexxt, Ratedly, Catch 22 Consulting and Job2Careers. Feel the love!

I love "No Let Up!"  This episode does not lack energy--nor does any place or room with Ted Rubin in it! Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” With e.l.f. Cosmetics from 2008-2010, OpenSky from 2010-2011 and Collective Bias, Ted has become known for his active use of Twitter where he has in excess of 100,000,000 followers throughout his network, and grew 100,000+ followers for e.l.f. Twitter handles in 2009, over 200,000 for OpenSky in 2010, and well in excess of 2MM for Collective Bias and growing every day… all with deep engagement and interaction. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! Ted’s book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2015 and The Age of Influence… Selling to the Digitally Connected Customer was just released. At e.l.f., Ted’s responsibilities included communicating with and building e.l.f.’s client base (membership increased from 600k to in excess of 2.4MM during his tenure), leveraging brand equity through strategic marketing programs (with many major brands and publishers), and creating/developing/managing a major thrust into social media initiatives and partnerships and building the most highly respected social media presence in the cosmetics industry. In addition, the merging of traditional PR and the ability of social media to create/spread PR opportunities was leveraged to full effect under his tenure… a first for many companies and something which many are yet to understand. Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and pay attention.” Your Brand/Business is what you do; your Reputation is what people Remember and Share. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo! Ted served as a Social Marketing and Engagement Advisor to Big Fuel Communications until they were acquired in March 2011 by Publicis Groupe, and is on the Advisory Boards of Aptaris, Brand Innovators, Crowdsourcing Week, Dynamic Signal, GoodXChange, OpenSky, and SheSpeaks. A native New Yorker, Ted holds a Bachelor of Science in Business and Economics from Cornell University. He is divorced, has two daughters in college, and lives in Pompano Beach, FL. Follow Ted on Social: Facebook: https://www.facebook.com/tedrubin  Twitter: http://twitter.com/@tedrubin  Insta: http://instagram.com/tedrubin  Pinterest: http://pinterest.com/tedrubin You Tube: http://www.youtube.com/user/tedrubinusa Linked In: https://www.linkedin.com/in/tedrubin     ======================  Request to Join the FREE Meredith Atwood Community & Coaching https://meredith-atwood-coaching.mn.co/ ======================  Buy Meredith’s Books: The Year of No Nonsense https://amzn.to/3su5qWp Triathlon for the Every Woman: https://amzn.to/3nOkjiH =======================   Follow Meredith Atwood & The Podcast on Social: Web: http://www.swimbikemom.com Instagram: http://instagram.com/swimbikemom   =======================  Want to Connect?  Email: same24hourspodcast@gmail.com =======================  Credits: Host & Production: Meredith Atwood Intro: Carl Stover Music Copyright 2017-2020, 2021 All Rights Reserved, Meredith Atwood, LLC

“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer Engagement for IBM Watson. We discussed all of this and more on this week’s episode of the On Brand podcast. About Amber Armstrong Amber Armstrong is an IBM Director, Digital Amplification, Events, and Demand Generation and Watson Customer Engagement. Amber joined IBM in 2006. She is responsible for performance marketing for three of the Watson cognitive (artificial intelligence) brands – Watson Marketing, Commerce, and Supply Chain — leading all aspects of demand generation inclusive of marketing automation, proprietary and third-party events, digital and web marketing, and social media and influencer marketing. Amber maintains a robust external presence on social by engaging over 110K followers on Twitter. She led the broad social employee advocacy launch at IBM which now has over 4,000 IBM participants amplifying IBM and influencer content. She takes an intrapreneur mentality to bring innovation to IBM social and digital and is passionate about electrifying marketing technologists. She has served in a variety of capacities including as marketing manager, manager of demand generation for the software and product innovation program, and program director. Prior to joining IBM, she worked in Marketing at LIS, Uniteq, and First Union. Episode Highlights As an Iowan, I had to share that my first exposure to IBM Watson was … by seeing Iowan Ken Jennings bested by Watson on Jeopardy! How to personify the Watson brand. “Watson isn’t a he or a she. It’s a machine. But we want to position Watson as a helper. When you look at the commercials it shows Watson helping. Watson isn’t taking over.” How are businesses using Watson? Amber told us about 1-80o-Flowers and their recommendation engine Gwyn, that helps customers select the right gift. Powered by Watson, of course. Previously, Amber led employee engagement at IBM. Her quick tip? “Find the right tech vendor. I have such a great feeling for Dynamic Signal. The right vendors have been through this before and know what to do.” What brand has made Amber smile recently? Located in Austin, Amber is acutely aware of the struggles those in Texas are facing with Hurricane Harvey. The Amazon Smile donation program lived up to its name. It made her smile. She also likes that she can allocate dollars to charities she cares about like Austin Pets Alive. To learn more, go to ibm.com/commerce to discover the three Watson brands that Amber manages. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Christa A. Nelson gave us a shout on Twitter for our episode featuring Alan Alda. Thanks, Christa! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Jim Larrison. He’s the co-founder and president of Dynamic Signal, the leading, customer-employee, advocacy engagement platform. Jim has been involved in a handful of startups that were successful from within big companies to venture-funded businesses. With a couple of sold businesses and an IPO, he is set to come forward with Dynamic Signal which has already raised over $68M in funding. Famous Five: Favorite Book? – Business Adventures and Into Thin Air What CEO do you follow? – Tony Hsieh Favorite online tool? — Owler How many hours of sleep do you get?— 5 If you could let your 20-year old self, know one thing, what would it be? – “It’s important to fail and not to be scared of failing” Time Stamped Show Notes: 01:12 – Nathan introduces Jim to the show 01:53 – Dynamic Signal was founded 7 years ago with the mission to revolutionize how to communicate with your employee 02:03 – Big companies struggle to communicate with their employees 02:23 – Dynamic Signal focuses on simplifying this communication 02:34 – Some large companies don’t use the internet to communicate—they send snail mail, newsletters or magazines 03:09 – Dynamic Signal works with Slack which is a collaboration tool 03:20 – Dynamic Signal is a top-down communication tool 03:43 – Dynamic Signal is a SaaS business with monthly subscription plans 03:59 – Dynamic Signal goes after global businesses, enterprises and corporate businesses 04:40 – Dynamic Signal charges by number of employees 05:36 – Big companies grow faster than the small companies 05:56 – Dynamic Signal segment customers depending on the number of employees and where the employees are based 06:20 – Nestle is a global business with hundreds of companies under their brand 06:43 – Dynamic Signal has no cap in the number of employees 06:57 – Global 50 companies have 23K to millions of employees 07:11 – Global 1000 companies have 5K to 25K employees and 5K employees below are for corporate businesses 07:26 – Dynamic Signal was launched in 2010 07:30 – Jim and his co-founder sold their previous company Adify to Cox 07:43 – It was for $350M 07:52 – It was a quick exit and they’ve raised $20-30M 08:06 – The original idea for Dynamic Signal was to go after advocates and influencers 08:25 – Jim saw that the biggest advocates for businesses like Oakley and Nike are their employees 09:30 – Jim and his co-founder built Dynamic Signal because they like working together, even after their successful exit 10:06 – When they started the company, they told themselves that they wanted to build the technology the right way 10:32 – Team size is around 200, some are in the field and some are in San Francisco 10:45 – Around 80 people are engineers/technical and 40 are on sales 11:17 – First year revenue 12:10 – 2016 ARR 12:40 – Jim’s vision for the company is to go public 13:00 – Total customers is close to a couple of thousand 13:25 – Dynamic Signal has 20% of the global 200 companies 13:55 – Dynamic Signal’s costs are driven to the technology 14:03 – Gross margin is around 85% 14:23 – Jim and his co-founder had a good relationship with Cox 14:36 – Cox also funded Dynamic Signal 15:52 – Jim hasn’t seen any logo churn since they launched 16:03 – Dynamic Signal has a long sales cycle: from 240 days to years 17:15 – Jim has tried the seat bucket license but it hasn’t worked as well as their previous pricing 18:00 – “The way we drive growth is 100% based on getting more usage and that’s it” 18:35 – After the raise, Dynamic Signal is focused on expanding their business 18:50 – Paid spent is less than $500K 19:03 – Payback period 21:07 – The Famous Five 3 Key Points: Larger companies struggle to communicate and connect with their employees and oftentimes, need a solution. The biggest supporters and advocates of a brand are the employees. Get used to failing and don’t fear it—it’s part of your path to greater success and understanding. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

How do you go from a Rock Star SDR to a Director of Global Sales Development in 3 years? Join this conversation with a raising star of the Sales Development world, Nicolette Mullenix of Dynamic Signal and learn how! Nicolette breaks down how to lead, motivate and develop the next generation of Sales professionals, while also making a huge difference in yours and your company's future. You don't want to miss this one!

Russ Fradin, CEO and founder of Dynamic Signal, talks to Venrock partner Brian Ascher about his long history as an entrepreneur and how that experience has impacted the way he approaches running a business today. They discuss lessons learned from Dynamic Signal’s early pivot, as well as Russ' contrarian view on fundraising, why he’s always open to blind emails and why it’s stupid to be stealth in the enterprise world.  Russ is a digital media industry veteran with nearly 20 years of experience at companies such as Adify, comScore and Flycast. Dynamic Signal’s employee advocacy and engagement platform changes how companies communicate, turning employees into experts, advocates and contributors. 

WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips! Stitcher - Acast - iTunes CONTENT MARKETING ARTICLESTwitter made some changes to paid…and they are pretty cool - Immediate FutureContent Migration. Why you must say no to the madness! - MediumInfluencers to Brands at Digital Conference: Let Us Control the Content - AdAgeCONTENT MARKETING TOOLSCONTENTTOOLS - 'Finally, a content marketing platform to manage all your content in one place'All your content IF you use Wordpress, that is. That said, if I DID use Wordpress (I'm a Squarespace kinda guy - must be all those podcasts having their wicked way with my conscience, right?) this would be pretty neat with workflow stage-based and distribution facets catered for within one dashboard. CONTENTTOOLS NEWSIO - 'makes it easy for your team to instantly share relevant company news and content on social media.'Similar to the likes of Dynamic Signal and their 'Voicestorm' offering or Hootsuite's fairly recent foray into content amplification for teams, Newsio has an interesting pricing structure with 5 people on your team being free forever which makes this scalable and tactical at this level before the $$,$$$ jump to play with the bigger payers. NEWSIO (BETA) LOOPAGAIN - 'Go viral with perfect loop Gifs.'There is an art to the perfect GIF. The continuity of the sequencing of the 'video' source content is identified to make the perfect looper.LOOPAGAINCONTENT MARKETING CAREERSProduction Editor - BBC History Revealed Magazine, Immediate Media CompanyContent Marketing Manager - AdeccoResearch Content Specialist - Gartner

Minter Dialogue Episode #131 — This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer at Opensky and Collective Bias. Being the most followed CMO on Twitter, Ted certainly walks the talk. In the podcast, we discuss the notion of building relationships in the different spaces (B2B, B2C…), how to scale social and garner employee engagement and participation, as well as improving blogger outreach and influencer marketing. Lots to chew on. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Fri, 6 Feb 2009 12:00:00 +0100 https://edoc.ub.uni-muenchen.de/10549/ https://edoc.ub.uni-muenchen.de/10549/1/Pfanzelt_Sandra.pdf Pfanzelt, Sandra ddc:570, ddc:500, Fakultät für Biologie